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Speaker 1: You want to go make a million dollars, you want

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Speaker 1: to go serve tens of thousands, if not hundreds of

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Speaker 1: thousands of people. It might help them talk to those

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Speaker 1: folks right a little bit and get some feedback. I

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Speaker 1: think people they don't realize how intense it is because

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Speaker 1: they get marketed too, and they go, wow, I probably

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Speaker 1: could do this. So I always give an analogy. Going

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Speaker 1: to the dentist does not make you a dentist. Getting

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Speaker 1: marketed too don't make you a marketer. You wouldn't wake

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Speaker 1: up tomorrow and expect to know how to do a rook. Now,

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Speaker 1: why would you wake up tomorrow expect to know how

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Speaker 1: to do a integrated marketing campaign?

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Speaker 2: Here, everybody, welcome to another episode of butter Nom. I'm

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Speaker 2: your host, Brandon Butler, found the CEO of Buttery Tail,

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Speaker 2: and today we got the man himself up in here.

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Speaker 3: Man.

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Speaker 2: Look, look, I had to make a couple of phone calls.

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Speaker 2: You know, I had to call some friends to call

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Speaker 2: some friends, I mean, me and him, cool and all,

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Speaker 2: but but I still had to make a couple other

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Speaker 2: calls too, just to make sure that his schedule was

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Speaker 2: clear he was available, because you know, I know you've

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Speaker 2: seen this man on social media. I know you've seen

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Speaker 2: this majors out here doing amazing things, the one, the

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Speaker 2: only mister wader Man, Mady, how you doing, man?

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Speaker 3: What's up? Brother? Thank you for the introduction. Man, you

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Speaker 3: did have to do a little bit.

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Speaker 1: Sometimes I'm heart They say easy to talk, too hard

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Speaker 1: to get a hold of.

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Speaker 2: Hey, man, look, I appreciate you, bro.

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Speaker 1: Man.

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Speaker 2: Look man, Look, so I know people. I'm sure people

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Speaker 2: know who you are.

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Speaker 3: You know.

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Speaker 2: So we're gonna get into all that stuff, man, But

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Speaker 2: what we do some a little bit different here on

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Speaker 2: buttter Nomics.

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Speaker 3: Now.

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Speaker 2: One of the first things I like to do with

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Speaker 2: people is, you know, everybody likes to say, like, what's

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Speaker 2: your bio? Tell us about yourself. Actually, yeah, I asked

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Speaker 2: chat cheap et who you were.

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Speaker 3: Oh wow, I wasn't ready for that.

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Speaker 2: Go ahead, I asked chat cheapt who you were. So

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Speaker 2: I'm gonna read you what chat cheepet t says about you.

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Speaker 2: I know that's one of your best friends, you know

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Speaker 2: what I'm saying. So we go, We're gonna see you're

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Speaker 2: ready for this, man, Let's do it and let me

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Speaker 2: know if it's on, if it's off, it's missing anything. Okay,

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Speaker 2: I'm with it because I know you got to. I

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Speaker 2: know you've got a two hundred dollars a month playing

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Speaker 2: all right, man, So look. Maddy Woodard is a marketing

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Speaker 2: specialist and entrepreneur based in Atlanta. He's known for helping

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Speaker 2: business leaders create content that drives both visibility and revenue

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Speaker 2: without requiring them to be online constantly. His back and

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Speaker 2: includes classical trading and consumer packaged goods marketing, with experience

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Speaker 2: developing products and leading integrated campaigns for fortune for one

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Speaker 2: hundred companies. Currently, he runs his own consulting firm and

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Speaker 2: serves as chief marketing officer of ben Broke Before as

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Speaker 2: a social enterprise focus on financial literacy and underserved communities.

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Speaker 2: He's also an active speaker, having presented at events like

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Speaker 2: A three C and the Huge Design Summit, where he

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Speaker 2: shares insights on branding, content strategy, and entrepreneurship. If you're

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Speaker 2: looking for someone that bridges corporate marketing expertise would focus

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Speaker 2: on community impact in digital strategy, he's your guy.

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Speaker 3: Wow, man, that's powerful.

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Speaker 1: You know, sometimes you just be head down doing the

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Speaker 1: work that you don't stop to think about. In that regard,

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Speaker 1: so I would say, yeah, it's pretty solid. Wow, that's dope.

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Speaker 2: That's good man. Well look man, so let let me

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Speaker 2: just get into it.

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Speaker 3: Man.

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Speaker 2: When people ask you nowadays, what do you do? Man,

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Speaker 2: what's your answer?

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Speaker 1: It's the hardest thing in the world to you know

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Speaker 1: what I mean. At the core of it, though, like

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Speaker 1: I am, I'm a marketing strategist. I typically have to

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Speaker 1: add another sentence to that because most people only pick

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Speaker 1: up marketing at the very end of it, when you

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Speaker 1: are doing the fun communication promotion stuff. But I pick

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Speaker 1: up marketing at the beginning of it, like the research.

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Speaker 1: Should this thing even exist?

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Speaker 3: Yeah?

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Speaker 1: And if so, let's go through the process of figuring

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Speaker 1: out whatever it is. I'm a consultant more than anything.

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Speaker 1: That's my brain, my thought process. But I have to

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Speaker 1: fit into a lot of other boxes man. Coach to

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Speaker 1: some people, business part of the other folks, advisor to

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Speaker 1: other people. But yeah, at the core of it, I

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Speaker 1: would say marketing strategies.

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Speaker 2: I love the definition you talk about too with marketing

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Speaker 2: because I tell people that all the time. I think

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Speaker 2: they don't understand what marketing really means. And to your point,

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Speaker 2: like marketing is literally figuring out what your market wants.

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Speaker 2: It's the research, it's all the work like y'all think

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Speaker 2: it's adverting. People get marketing and advertising stuff all the time,

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Speaker 2: and I tell people it's like no, like by marketing

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Speaker 2: by definition, if you're figuring out who your audience is,

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Speaker 2: if you know what they want and you create that,

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Speaker 2: then technically speaking, when you bring it to that audience,

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Speaker 2: you should have product market fitness should be flying off

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Speaker 2: the shelf. Absolutely, But at that point you're doing advertising.

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Speaker 2: But like, don't pep this from your spoint. Do people

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Speaker 2: not get marketing and advertising mixed up?

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Speaker 1: Like all a lot of time? So yes, and people

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Speaker 1: like you. You did a great job encapsulating it.

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Speaker 3: Right.

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Speaker 1: Most people go in their corner of the world and

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Speaker 1: they create something, and so what they're calling product market

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Speaker 1: fit is really their own ignorance packaged up, and I

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Speaker 1: mean ignorance and not knowing, not taking a dig at them.

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Speaker 1: But they're gonna make something and go since I made it,

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Speaker 1: there must be an audience for it. And I'm going

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Speaker 1: to complete other way. What is an audience out here?

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Speaker 1: What do they want? What do they need? Do I

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Speaker 1: have the skill set? Do I have their resources? Or

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Speaker 1: do I have the willingness to go find or develop

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Speaker 1: these things. And then to your point, we got product

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Speaker 1: market fit. And from that part, yeah, never communicating, we're advertising,

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Speaker 1: we're doing the fun creative stuff. But before that, if

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Speaker 1: you don't do that up front part first, you're either

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Speaker 1: gonna get lucky, but most people are gonna fail.

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Speaker 3: Yeah.

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Speaker 2: I mean I tell people like, you don't know product

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Speaker 2: market fit until you've seen it. Yes, you know. I

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Speaker 2: had Kiera on here from Ladies Who Golf right, and like,

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Speaker 2: you know, I was talk to her and she was

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Speaker 2: saying like, yeah, like once we launched this thing, we

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Speaker 2: had to make a couple of tweaks, but like this

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Speaker 2: thing is growing into like the almost a seven figure

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Speaker 2: business in lesson a year. I'm yes, that's product market fit.

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Speaker 2: You did something and you brought it out there and

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Speaker 2: it hit. Otherwise, again, people are launching stuff and they

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Speaker 2: realize like, hey, how come people don't like this? You

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Speaker 2: haven't done the research. You've been over here in this

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Speaker 2: little bubble, Like why do you think people get so

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Speaker 2: caught up and kind of like just building things in

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Speaker 2: it a little silo and being scared to do the

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Speaker 2: research and all the market work up front.

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Speaker 1: Yeah, So I think we live in a world now

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Speaker 1: if you know the phrase like your truth right, we're

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Speaker 1: living in a world that's hyper individualistic, and to a degree,

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Speaker 1: I'm an advocate for people taking themselves serious and putting

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Speaker 1: themselves first.

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Speaker 3: But you got to put that in context.

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Speaker 1: Right, So when you want to go talk about something

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Speaker 1: that you want to go make a million dollars, you

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Speaker 1: want to go serve tens of thousands, if not hundreds

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Speaker 1: of thousands of people. It might help them talk to

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Speaker 1: those folks just a little bit and get some feedback,

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Speaker 1: and then there's another level of training on how do

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Speaker 1: you interpret and trust the feedback because you can't always

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Speaker 1: you ask most people what they want.

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Speaker 3: They want everything, so you can't make everything right.

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Speaker 1: I think people they don't realize how intense it is

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Speaker 1: because they get marketed too, and they go, wow, I

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Speaker 1: probably could do this. So I always give an analogy.

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Speaker 1: Going to the dentist does not make you a dentist.

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Speaker 1: Getting marketed to don't make you a marketer. You wouldn't

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Speaker 1: wake up tomorrow and expect to know how to do

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Speaker 1: a root can now, why would you wake up tomorrow

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Speaker 1: and expect to know how to do an integrated marketing campaign,

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Speaker 1: So they got.

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Speaker 3: To put a little respect on it.

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Speaker 2: What are some of the steps you go through, like

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Speaker 2: when you're identifying because I mean you've launched a ton

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Speaker 2: of products. I've seen you building things, driving tons of revenue.

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Speaker 2: Like what's your process when you're thinking about new products

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Speaker 2: and services? Like how do you kind of start that

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Speaker 2: from zero to one? Man?

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Speaker 3: Beautiful question, and I haven't.

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Speaker 1: I've been asked a lot of questions and a lot

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Speaker 1: of interviews, and that's not one of So I say,

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Speaker 1: the first thing I start from, should this thing even

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Speaker 1: exist or not?

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Speaker 3: So?

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Speaker 1: I think where most people mess up is if something

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Speaker 1: doesn't exist, they assume that nobody else has thought about it.

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Speaker 1: I go look to see has this thing been created

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Speaker 1: and has it failed before or has it succeeded before.

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Speaker 1: So if it's doing well in another market but it's

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Speaker 1: just not here, those are usually sleepers and sweet spots.

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Speaker 1: So think about like we're in Atlanta. We don't have

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Speaker 1: certain franchises that already have a proven business model in

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Speaker 1: other cities other states. So sometimes you can win just

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Speaker 1: by bringing a proven product to a market that doesn't

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Speaker 1: have it. You can find that you got to win right,

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Speaker 1: other than that. We're talking about bringing something new to

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Speaker 1: the world. Gear up for it, right, So I'm looking

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Speaker 1: for what is the buying power of that given market, Like,

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Speaker 1: is this something that they're proven to want to spend

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Speaker 1: money on? Are they finding a workaround to it? That's

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Speaker 1: another thing to let you know. You got to hit

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Speaker 1: if people don't quite have a master solution. And everybody

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Speaker 1: you talk to got the same problem, but they're finding

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Speaker 1: their own way. I do it like this, or I

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Speaker 1: rig it up like this. You might have something, so

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Speaker 1: I go through that entire process to figure out does

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Speaker 1: it exist? Has it ever existed before? Is this a

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Speaker 1: modification or a tweak that I need to do in

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Speaker 1: order to bring it to the market. And that's how

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Speaker 1: you get some of those bigger things. Yeah, man, I

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Speaker 1: think Atlanta's not a real place. We say that all

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Speaker 1: the all the time. I know me personally, I love

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Speaker 1: to get outside the city. I love to go see

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Speaker 1: different things, and I think, yeah, like, you gotta go

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Speaker 1: see Yeah, because I'm be honest, a lot of y'all

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Speaker 1: be starting at I call them Atlanta businesses for sure.

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Speaker 1: For sure, Absolutely that would only work here because you

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Speaker 1: ain't going nowhere.

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Speaker 2: Yeah, you ain't see nothing different and it is.

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Speaker 1: Man.

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Speaker 2: It's like when you go other places, you see other things,

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Speaker 2: you get the perspectives. I would even argue to say,

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Speaker 2: there are a lot of things in Atlanta that would

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Speaker 2: travel very well. Atlanta travels very well, but just getting

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Speaker 2: outside of your comfort zone, your normal space, right and

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Speaker 2: going and seeing things and saying like, oh, this could

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Speaker 2: actually work or exists here because we don't think about it.

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Speaker 1: So you said something powerful there right now. I don't

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Speaker 1: mean to cut you off. You get excited. If you

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Speaker 1: go to New York, right, you can get a snaps

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Speaker 1: out of the future. Compare it to most other cities.

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Speaker 1: If you go to LA you can start to triangulate that.

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Speaker 1: So you see it working in New York, you see

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Speaker 1: it working in LA. It probably ain't made it to

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Speaker 1: Atlanta yet. You got something right, But the same thing

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Speaker 1: happens in Atlanta for smaller markets, and I think oftentimes

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Speaker 1: these are none sexy brands, none sexy ideas. But you

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Speaker 1: just said something powerful, like if something's working in Atlanta,

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Speaker 1: you might have a chance and another market that's similar

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Speaker 1: to demographics here. It might have work into Birmingham. It

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Speaker 1: might be working in Charlotte. It might can work in Nashville,

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Speaker 1: but you got to know how to time it all

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Speaker 1: the way up. And I think the biggest mistake people

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Speaker 1: make is projecting themselves on the audience. You have to

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Speaker 1: remember that even if you overlap with them, you may

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Speaker 1: not be identical with them. So be careful to say

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Speaker 1: I wouldn't do this, so somebody else wouldn't.

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Speaker 3: Yeah.

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Speaker 2: One of the favorite things that I've learned is, especially

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Speaker 2: when it comes to the West Coast, I always say,

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Speaker 2: like the things that the nerds do on the weekends

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Speaker 2: and their free times, yeah, are usually become like trends, right,

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Speaker 2: because when think about especially on the West Coast, you

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Speaker 2: got people with supposed to blend come they got this

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Speaker 2: Facebook money and all these exit money, and they coming

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Speaker 2: up with all these like weird trends and stuff like that.

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Speaker 2: But like those kind of become the things that all

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Speaker 2: of a sudden, over a little time, becomes mainstream. Right, So, like,

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Speaker 2: how do you kind of spot and identify trends?

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Speaker 1: So I don't get to travel as much as I

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Speaker 1: used to incorporate That's what we did. We travel all

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Speaker 1: the time. Now I spend a lot of time in

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Speaker 1: other people's comments, and I look at how they're reacting,

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Speaker 1: how they're responding to some type of stimuli that's put

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Speaker 1: before them, because I don't have time to make out

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Speaker 1: the content and test it myself, so I might just

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Speaker 1: go look and see what people are saying, what are

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Speaker 1: they asking, and it's something bubbling up that could be something.

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Speaker 1: So first I would say, if you're a smaller creator,

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Speaker 1: if you're an entrepreneur and you don't have as much resource,

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Speaker 1: go find somebody that's either in your market or adjacent

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Speaker 1: to it and see what people are praising or see

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Speaker 1: what people are complaining about. Right, I might also go

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Speaker 1: do some book reviews. I'll jump on Amazon and I

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Speaker 1: look at what people are saying in the comments, what

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Speaker 1: chapter of a book that they resonate with, what is

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Speaker 1: it that keeps coming up? And then does this thing

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Speaker 1: even exist somewhere? But the cool part, and we were

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Speaker 1: talking a little bit off camera, like I've got this

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Speaker 1: hobby around bird photography, right, but if I look at

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Speaker 1: where things are broken, there's a huge gap between I

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Speaker 1: want to go find this particular species, but I don't

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Speaker 1: know where to go to find it, and so there's

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Speaker 1: all these workarounds there's Facebook groups, there's people solving for it,

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Speaker 1: like right if there was a resource that told you

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Speaker 1: right here, right now, and so that type of stuff

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Speaker 1: is kind of what I would do to find different opportunities.

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Speaker 2: Yeah, man, I mean again, I think when people got

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Speaker 2: to understand what just what I'm hearing you saying is.

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Speaker 2: It's the idea around just insights. It's like, you can

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Speaker 2: you can consume all this data, all this information, but

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Speaker 2: at a certain point you got to take a step

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Speaker 2: back and saying like what is this telling me? Go

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Speaker 2: to Facebook pages, or go to Instagram accounts, export the comments,

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Speaker 2: dum moment, the chat GPT in a CSV file and

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Speaker 2: be like, yo, what trendsit insights Like, There's lots of

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Speaker 2: ways that you can do this and use AI to

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Speaker 2: help you do this in a way that's a lot more.

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Speaker 3: Efficiently at risk speed.

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Speaker 1: We used to have to we do this stuff for

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Speaker 1: weeks and months, right just to do what you just said.

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Speaker 1: You can dump multiple social platform You can go YouTube,

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Speaker 1: you can go Instagram, kicked out whatever, dump all of

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Speaker 1: it in there and go give me the high levels,

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Speaker 1: give me the the like in music, how you got

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Speaker 1: a deep cut?

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Speaker 3: Right? Yeah?

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Speaker 1: What what are people saying but not really saying, right,

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Speaker 1: what else is here? And then specifically, one of my

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Speaker 1: favorite things to ask AI is to say, act like

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Speaker 1: an invent Yes, right, what of these ideas would you

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Speaker 1: invest in right now if you had a million dollars

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Speaker 1: and you wanted an x percent return something like that,

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Speaker 1: and start to let it like, do some consulting work

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Speaker 1: for you.

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Speaker 2: Oh that's a good one, right there, Man, that's a

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Speaker 2: good one. Like so, I was telling my boy actually

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Speaker 2: yesterday we were talking about it, and I was like, look, man,

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Speaker 2: this is what I do. I'm like, bro, I ain't

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Speaker 2: watch a YouTube video like a.

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Speaker 3: Month, for sure.

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Speaker 2: I literally the other day, as I'm working on this

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Speaker 2: new tool, this automation tool called na N some people

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Speaker 2: heard of it. It's just for automation, right, I literally

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Speaker 2: went to their YouTube channel. I have another tool that

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Speaker 2: I use to download the transcripts of every single video

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Speaker 2: they had.

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Speaker 3: For sure.

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Speaker 2: It took me like two minutes. Yep, all those video transcripts.

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Speaker 2: I didn't upload it in the chat to train it

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Speaker 2: in the project yep. And then I went and found

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Speaker 2: the top twenty other creative videos to toilet download all

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Speaker 2: those trained it. And now I already got a chat bot,

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Speaker 2: you know, chat GBT thread. I'm like, okay, look, I

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Speaker 2: want to build a workflow for this, and you have

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Speaker 2: all the training and information right there and boom, it

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Speaker 2: spits it out in seconds.

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Speaker 3: Have you used pop bro? Look?

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Speaker 2: Look, look, I wanting to use Poppy.

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Speaker 3: I'm introduce you.

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Speaker 1: I know the founders. Yeah, y'all do a call directly

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Speaker 1: see it all? What do you think about it?

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Speaker 3: Like fire? It's fire.

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Speaker 1: It's basically you would plug it right into that same workflow,

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Speaker 1: dump multiple different types of media in there, let it

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Speaker 1: pull stuff and rapidly respond and stay sort of focused

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Speaker 1: on that stream of consciousness.

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Speaker 3: Yeah, I'll make an introduction.

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Speaker 2: That's easy.

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Speaker 3: Yeah, bro, I love it.

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Speaker 2: But what are some of your other favorite AI tools

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Speaker 2: out there right now?

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Speaker 1: Man? So I would say at top of the list

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Speaker 1: would be Poppy right now, because I like comparing a

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Speaker 1: bunch of different things so it can transcribe, it can

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Speaker 1: grab anything from anywhere and be able to sort of

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Speaker 1: respond to it or find some correlations or find some outliers.

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Speaker 3: That whole thing.

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Speaker 1: But I'll go back to still the tried and true,

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Speaker 1: and we were talking about it just now.

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Speaker 3: Most people aren't even using chat GPT to it's fullest

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Speaker 3: actually not right.

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Speaker 1: So people are going wide with a little dusting when

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Speaker 1: they could be going really really deep. Go in chat

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Speaker 1: shipt up load documents. I think you can upload like

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Speaker 1: twenty documents on whatever you want to train it on

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Speaker 1: to give it a base on who you are, what

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Speaker 1: you do, especially if you're not like a public figure.

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Speaker 3: That way you just get a baseline.

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Speaker 1: But then you can dump go into projects, or you

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Speaker 1: can build your custom GPTs. I like building custom GPTs.

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Speaker 1: They really quick. Once you build them, you can save

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Speaker 1: most of the information on the dock, so you can

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Speaker 1: move really fast. But I think you gotta even with

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Speaker 1: any of these, regardless of what it is, you got

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Speaker 1: to have a direction on what you're trying to get to.

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Speaker 1: So for me, I'm trying to save time on ide

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Speaker 1: eating because sometimes I can spiral just getting my own

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Speaker 1: self thinking and on. I'm trying to save time on

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Speaker 1: automating anything that's got to be repeated, like why would

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Speaker 1: you keep doing that?

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Speaker 3: Right?

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Speaker 1: So even if it isn't hardcore, AI like the way

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Speaker 1: we use mini chat, the way we use zap here,

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Speaker 1: the way we use make, the way we use all

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Speaker 1: these other tools. If you got to do something twice,

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Speaker 1: let the software do it for you. So I'll stop there,

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Speaker 1: but I would say the power of for sure chat GPT.

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Speaker 1: I still like Claude for doing some additional copyrighting type things.

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Speaker 1: But popy right now sitting at the top of the

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Speaker 1: hill for me.

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Speaker 2: Man, Yeah, look, I've seen poppy. I've seen it popping

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Speaker 2: up more and more definitely.

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Speaker 3: Oh, I got another one to my bad. It's called Cassidy.

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Speaker 1: Okay, So I use cassidy like internal, like intranet list

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Speaker 1: server of your own company. So I upload all of

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Speaker 1: my IP and I might say, hey, write me, I'm

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Speaker 1: about to go interview on butter numis. Write me a

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Speaker 1: story about how we use DMS of dollars. Right, that's

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Speaker 1: one of the classes. It'll go pull anything that's referenced

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Speaker 1: that and it'll tell you it'll index it. So I

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Speaker 1: pull this from your PowerPoint, I pull this from your

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Speaker 1: investor deck. I pull this from you know, your presentation

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Speaker 1: that you gave. But it's all your internal documentation. So

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Speaker 1: I like it for that reason. If you want to

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Speaker 1: be able to index stuff and find your own stuff

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Speaker 1: really fast and recreate, or if you want to curate

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Speaker 1: out of your own information.

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Speaker 3: It's fire for that.

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Speaker 2: No, man, Look I love it, man, and I see

403
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Speaker 2: you put out the prompts and stuff like that. I

404
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Speaker 2: was telling a boy to day. I'm like, look, man,

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Speaker 2: I'm the prompt king, but might be killing it. Like

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Speaker 2: I got a prompt that makes prompts, so I make

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Speaker 2: a prompt, right, and then it rewrites that into a

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Speaker 2: better prompt, and then it checks that prompt to get

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Speaker 2: something else, and then it writes even more optimized. Like

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Speaker 2: I said, somebody a prompt the other day. That shit

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Speaker 2: was like five pages. Little. I'll tell people. I'm like, look, man,

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Speaker 2: just open it up, hit the voice button on chat, just.

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Speaker 3: Talk to it and just talk.

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Speaker 1: And I think people don't understand where we are in

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Speaker 1: the arc of this thing, right. So at this point information,

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Speaker 1: the cost of it is going down to zo.

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Speaker 3: Right.

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Speaker 1: So it's not about information, it's about how irregular info

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Speaker 1: has spread it over the years. If your dad was

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Speaker 1: a carpenter and my dad was an electrician, if they

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Speaker 1: didn't talk to each other, one of them didn't know

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Speaker 1: about the other one's craft, and the kids definitely didn't know.

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Speaker 1: Now all of this stuff lives in one major place.

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Speaker 1: You just got to know what questions to ask, and

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Speaker 1: that comes with experience, that comes to wisdom, that comes

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Speaker 1: with a lot of us having this corporate training, having

427
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Speaker 1: great mentors. But if you don't know where to start,

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Speaker 1: would ever do your best version of a prompt and

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Speaker 1: just add this sentence, just say, keep in mind, I

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Speaker 1: don't know what I don't know. So if I'm missing

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Speaker 1: any information or if there's anything I should be asking,

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Speaker 1: please recommend that and just start going down that path.

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Speaker 2: I love the way you just talked about people don't know,

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Speaker 2: especially in the stands of again going back to this

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Speaker 2: whole idea of Atlanta, and you know, Atlanta is a

436
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Speaker 2: wonderful place. It's a very entrepreneur based city. But I

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Speaker 2: think a lot of times there's a lot of people

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Speaker 2: that because they haven't had that corporate experience, for that

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Speaker 2: corporate training, they just don't simply know how to work

440
00:17:43,359 --> 00:17:45,520
Speaker 2: or work efficiently. Yeah, you know, And so a lot

441
00:17:45,560 --> 00:17:47,360
Speaker 2: of times it's weird, like people kind of see like, oh,

442
00:17:47,359 --> 00:17:49,080
Speaker 2: I mean you had a corporate jobs like a negative.

443
00:17:49,119 --> 00:17:51,440
Speaker 2: I'm like, no, that's like the ultimate hack, absolutely, like

444
00:17:51,480 --> 00:17:53,239
Speaker 2: you're learning how to work on somebody else's dome. How

445
00:17:53,240 --> 00:17:54,960
Speaker 2: has that not helped you in your business?

446
00:17:55,080 --> 00:17:57,600
Speaker 1: Entrepreneur and immensely, let me tell you what the number

447
00:17:57,640 --> 00:18:00,639
Speaker 1: one thing that corporate helped me help me learn how

448
00:18:00,640 --> 00:18:03,480
Speaker 1: to shut up and listen. Because when you're at that

449
00:18:03,600 --> 00:18:05,760
Speaker 1: junior level, you're itching to say something.

450
00:18:05,840 --> 00:18:07,320
Speaker 3: You want to prove your value.

451
00:18:07,320 --> 00:18:09,359
Speaker 1: You want to show that your college education or that

452
00:18:09,440 --> 00:18:13,119
Speaker 1: your first role in this other company mattered. But sometimes

453
00:18:13,240 --> 00:18:15,760
Speaker 1: when you are around people who have done the stuff

454
00:18:15,800 --> 00:18:18,520
Speaker 1: that you aspire to do, the best thing you can

455
00:18:18,560 --> 00:18:20,879
Speaker 1: do is just shut up and listen. And now I

456
00:18:20,920 --> 00:18:25,159
Speaker 1: find myself recalling all this information because I didn't speak

457
00:18:25,240 --> 00:18:27,600
Speaker 1: and I'm just taking notes. That was like, that's the

458
00:18:27,640 --> 00:18:29,600
Speaker 1: greatest gift that I didn't even know I was receiving

459
00:18:29,600 --> 00:18:31,199
Speaker 1: at the time. So that was one is to be

460
00:18:31,240 --> 00:18:33,720
Speaker 1: able to look at wisdom in the room and know like,

461
00:18:33,760 --> 00:18:36,600
Speaker 1: if you can't improve on the conversation, you can just

462
00:18:36,640 --> 00:18:39,240
Speaker 1: be quiet and nobody will ever know where you sit at.

463
00:18:39,320 --> 00:18:42,280
Speaker 1: Right That's one second. One one of the things I

464
00:18:42,320 --> 00:18:43,960
Speaker 1: got from one of the best leaders I worked for.

465
00:18:44,240 --> 00:18:47,439
Speaker 1: He always started his feedback for the bottom up, because

466
00:18:47,440 --> 00:18:49,879
Speaker 1: if he spoke first, everybody else would just pair it

467
00:18:49,880 --> 00:18:50,360
Speaker 1: what he said.

468
00:18:50,359 --> 00:18:52,800
Speaker 3: Oh, yeah, just you know what John said.

469
00:18:52,680 --> 00:18:55,320
Speaker 1: Right, as opposed to start from the most junior person, Hey,

470
00:18:55,320 --> 00:18:55,800
Speaker 1: what did you hear?

471
00:18:55,880 --> 00:18:56,720
Speaker 3: What's your perspective?

472
00:18:57,000 --> 00:18:59,000
Speaker 1: Didn't go to their manager, didn't go to their manager.

473
00:18:59,200 --> 00:19:01,080
Speaker 1: So by the time it got to him, either he

474
00:19:01,200 --> 00:19:04,280
Speaker 1: was synthesizing and making a decision or he was showing

475
00:19:04,320 --> 00:19:06,879
Speaker 1: you the gap in between what wasn't seen or what

476
00:19:07,040 --> 00:19:09,520
Speaker 1: wasn't heard, and that way you could kind of build

477
00:19:09,520 --> 00:19:10,560
Speaker 1: the conversation off of there.

478
00:19:10,680 --> 00:19:11,480
Speaker 3: That was powerful.

479
00:19:11,840 --> 00:19:14,520
Speaker 1: I also learn good and bad how to lead people,

480
00:19:15,200 --> 00:19:17,160
Speaker 1: and you get a real gut check when you get

481
00:19:17,240 --> 00:19:19,199
Speaker 1: high enough to start leading folks. Because it's one thing

482
00:19:19,240 --> 00:19:20,840
Speaker 1: to be good at your job, it's another thing to

483
00:19:20,880 --> 00:19:23,919
Speaker 1: be able to do your job. Also, give a person

484
00:19:24,000 --> 00:19:27,080
Speaker 1: enough space to grow into theirs and not jump in

485
00:19:27,119 --> 00:19:29,359
Speaker 1: and save them every time they're doing something how you

486
00:19:29,480 --> 00:19:32,560
Speaker 1: wouldn't do it. Keep in mind our goal is the outcome.

487
00:19:32,680 --> 00:19:35,560
Speaker 1: We can't micro manage the process. Depending on the industry,

488
00:19:35,560 --> 00:19:37,679
Speaker 1: we might have different ways we do stuff, but a

489
00:19:37,720 --> 00:19:39,919
Speaker 1: lot of this stuff is left up to interpretation. You

490
00:19:40,000 --> 00:19:41,720
Speaker 1: just got a date in the deadline and the budget

491
00:19:41,760 --> 00:19:43,879
Speaker 1: to hit and how somebody else works there. Magine you

492
00:19:43,920 --> 00:19:46,440
Speaker 1: can learn a whole lot from just observing that process too.

493
00:19:46,480 --> 00:19:51,320
Speaker 1: So corporate, if you haven't, I recommend everybody go work

494
00:19:51,359 --> 00:19:54,520
Speaker 1: as long as you can get that perspective. These companies

495
00:19:54,560 --> 00:19:56,359
Speaker 1: are one hundred years old. I work for a one

496
00:19:56,400 --> 00:19:59,080
Speaker 1: hundred year old company, and we live in a world now.

497
00:19:59,160 --> 00:20:01,040
Speaker 1: If you make it three five years, you think your

498
00:20:01,119 --> 00:20:04,159
Speaker 1: dad something like, what is it like the past information

499
00:20:04,240 --> 00:20:07,200
Speaker 1: that IPEd out for one hundred years and you get

500
00:20:07,240 --> 00:20:09,200
Speaker 1: to sit at the feet of that and just learn

501
00:20:09,240 --> 00:20:09,919
Speaker 1: to take it all in.

502
00:20:10,040 --> 00:20:11,960
Speaker 3: So it's been a guds end for me. Now.

503
00:20:12,320 --> 00:20:15,320
Speaker 1: I didn't know it at the time. I was fighting it, right,

504
00:20:15,359 --> 00:20:17,280
Speaker 1: I was fighting it. But if I could go back

505
00:20:17,280 --> 00:20:19,320
Speaker 1: and tell my younger self something now, I would say,

506
00:20:19,400 --> 00:20:21,360
Speaker 1: just keep taking notes and when your time come, you'll

507
00:20:21,400 --> 00:20:21,800
Speaker 1: be ready.

508
00:20:21,960 --> 00:20:22,160
Speaker 3: Yeah.

509
00:20:22,200 --> 00:20:23,639
Speaker 2: Man, again, I think when people are in it, they

510
00:20:23,640 --> 00:20:26,159
Speaker 2: don't necessarily see it. I mean all of us, right,

511
00:20:26,240 --> 00:20:28,360
Speaker 2: Like you sat back in those rooms, like, man, you're

512
00:20:28,400 --> 00:20:30,320
Speaker 2: doing my own thing and you don't even know it

513
00:20:30,359 --> 00:20:32,200
Speaker 2: all comes with that, But like you get out here,

514
00:20:32,440 --> 00:20:34,320
Speaker 2: you know, I really believe that it's a superpower. I

515
00:20:34,359 --> 00:20:37,840
Speaker 2: tell people like having that experience or even working for

516
00:20:37,960 --> 00:20:40,199
Speaker 2: corporate while you're building your own thing, because when you're

517
00:20:40,280 --> 00:20:41,720
Speaker 2: jumping out there. You're jumping out.

518
00:20:41,560 --> 00:20:44,479
Speaker 1: There, yeah, man, And you gotta like the one thing

519
00:20:44,640 --> 00:20:49,440
Speaker 1: about entrepreneurship like cash flow, that day in, day out,

520
00:20:49,480 --> 00:20:51,199
Speaker 1: there's some bill to pay every day.

521
00:20:51,200 --> 00:20:52,840
Speaker 3: Every I don't care how much you playing and how

522
00:20:52,880 --> 00:20:53,480
Speaker 3: much you budget.

523
00:20:53,480 --> 00:20:55,879
Speaker 1: Something's gonna break, something's gonna pop up, some fancy thing

524
00:20:55,960 --> 00:20:58,439
Speaker 1: gonna catch your idea. But your business model might not

525
00:20:58,480 --> 00:21:00,480
Speaker 1: be set up to bring in cash flow every day.

526
00:21:00,920 --> 00:21:03,800
Speaker 1: And so just understand how to manage the money coming in,

527
00:21:03,920 --> 00:21:07,360
Speaker 1: the money going out, and the emotions that come with it,

528
00:21:07,480 --> 00:21:10,080
Speaker 1: especially if you got a spouse, especially if you got

529
00:21:10,080 --> 00:21:12,600
Speaker 1: some kids, especially if the market you did all the

530
00:21:12,640 --> 00:21:14,680
Speaker 1: research right and the market ain't respond to how you

531
00:21:14,720 --> 00:21:16,959
Speaker 1: thought they should respond, Like you really want to do

532
00:21:17,040 --> 00:21:20,160
Speaker 1: all that on your own dollars? All right, I'll see

533
00:21:20,200 --> 00:21:22,159
Speaker 1: you out here. You know that works out for you.

534
00:21:22,200 --> 00:21:24,639
Speaker 1: I love that for you, right, But I think more

535
00:21:24,680 --> 00:21:27,639
Speaker 1: than anything, it's a journey of personal development. And you

536
00:21:27,800 --> 00:21:30,560
Speaker 1: go through this process of getting out of your ego

537
00:21:30,680 --> 00:21:32,320
Speaker 1: because you got to be in a place of service

538
00:21:32,760 --> 00:21:34,720
Speaker 1: if you actually want to stay in business long enough.

539
00:21:34,800 --> 00:21:36,800
Speaker 2: So yeah, man, I mean you've done all this stuff.

540
00:21:36,800 --> 00:21:38,639
Speaker 2: I mean, obviously you know with helping people learn how

541
00:21:38,680 --> 00:21:40,840
Speaker 2: to create content and dms and dollars on all that stuff.

542
00:21:40,840 --> 00:21:42,960
Speaker 2: You build amazing business. And you know, I kind of

543
00:21:42,960 --> 00:21:44,760
Speaker 2: want to ask this is kind of a two part question. Yeah.

544
00:21:45,119 --> 00:21:47,520
Speaker 2: One part of it is based on everything you know,

545
00:21:47,720 --> 00:21:50,400
Speaker 2: based on tools now with AI and all these things

546
00:21:50,440 --> 00:21:53,320
Speaker 2: that exist, how would you start over? But then also

547
00:21:53,440 --> 00:21:56,200
Speaker 2: I've also seen you talk about how you've been starting over, yeah,

548
00:21:56,320 --> 00:21:58,920
Speaker 2: kind of getting more involved in like the bird watching space,

549
00:21:59,200 --> 00:22:00,760
Speaker 2: Like how do those two things come together?

550
00:22:01,000 --> 00:22:03,560
Speaker 1: So if I was starting over, the first thing I

551
00:22:03,560 --> 00:22:07,440
Speaker 1: would do is try to find a gap in small businesses,

552
00:22:07,920 --> 00:22:09,520
Speaker 1: and I would do more of a B to B

553
00:22:09,680 --> 00:22:12,359
Speaker 1: type business. There's probably some stuff that's happening as you

554
00:22:12,400 --> 00:22:14,960
Speaker 1: all grow this podcast that you're like, ah, we didn't

555
00:22:14,960 --> 00:22:18,040
Speaker 1: think about, Oh we need right, I'm looking for those

556
00:22:18,080 --> 00:22:20,560
Speaker 1: things because one thing for sure, two things for certain,

557
00:22:20,600 --> 00:22:22,880
Speaker 1: y'all are committed. Y'all gonna keep showing up, y'all gonna

558
00:22:22,920 --> 00:22:25,400
Speaker 1: keep dropping episodes. You just showed me that you guys

559
00:22:25,440 --> 00:22:28,320
Speaker 1: took over State Farm. In between there, we got to

560
00:22:28,359 --> 00:22:30,480
Speaker 1: do a post op what do we wish we could

561
00:22:30,480 --> 00:22:32,880
Speaker 1: have done better? And the same thing I'm gona be like, Hey,

562
00:22:32,880 --> 00:22:34,600
Speaker 1: so Basically I'm hearing you say you need like a

563
00:22:34,600 --> 00:22:38,560
Speaker 1: little whoopoo, right, because I'd rather find three, five, seven

564
00:22:38,600 --> 00:22:41,720
Speaker 1: of those types of projects then to go out here

565
00:22:41,880 --> 00:22:44,480
Speaker 1: and try to conquer this entire market with some idea

566
00:22:44,520 --> 00:22:47,600
Speaker 1: I came up with in my third bedroom, Like that's crazy.

567
00:22:48,080 --> 00:22:51,080
Speaker 1: Give yourself time to grow into that, right, Find some

568
00:22:51,119 --> 00:22:54,000
Speaker 1: people that are established but still got opportunities because they're

569
00:22:54,040 --> 00:22:57,399
Speaker 1: growing really rapid, and plug yourself in. So if I

570
00:22:57,480 --> 00:23:00,480
Speaker 1: was starting over, I would probably do that. Even the

571
00:23:00,520 --> 00:23:03,520
Speaker 1: step before that, I wouldn't leave my job so soon.

572
00:23:04,240 --> 00:23:06,720
Speaker 1: I would have just taken a step down at my job.

573
00:23:06,960 --> 00:23:09,880
Speaker 1: What happened is I was overwhelmed. Yeah, I got promoted.

574
00:23:10,359 --> 00:23:12,359
Speaker 1: I also had this new idea that was that I

575
00:23:12,359 --> 00:23:15,200
Speaker 1: thought could be something, and that combination you don't think

576
00:23:15,240 --> 00:23:18,800
Speaker 1: you're reacting emotionally, but that combination of emotion got a

577
00:23:18,800 --> 00:23:22,000
Speaker 1: new role. It was you ever had a promotion that

578
00:23:22,080 --> 00:23:26,680
Speaker 1: was also slapping the face? Absolutely right. So in corporate

579
00:23:26,720 --> 00:23:28,960
Speaker 1: you want to be on the brands with the biggest budgets.

580
00:23:29,000 --> 00:23:31,000
Speaker 1: If you're at Coca Cola Corporate, you want to work

581
00:23:31,040 --> 00:23:34,560
Speaker 1: on Coca Cola, Sprite Dyke Coke. Like you don't want

582
00:23:34,560 --> 00:23:37,560
Speaker 1: to work on honest tea company. Right, So I got

583
00:23:37,560 --> 00:23:40,080
Speaker 1: a promotion, but then moved over to a smaller brand

584
00:23:40,160 --> 00:23:42,880
Speaker 1: and I was like, oh, okay, that's what we're doing, right,

585
00:23:43,200 --> 00:23:46,040
Speaker 1: And so emotionally I just sort of moved too soon

586
00:23:46,119 --> 00:23:48,720
Speaker 1: out of excitement for this new thing, when I could

587
00:23:48,720 --> 00:23:49,960
Speaker 1: have just said, hey, listen, I just want to be

588
00:23:49,960 --> 00:23:53,000
Speaker 1: an individual contributor. I don't want no more direct reports.

589
00:23:53,440 --> 00:23:56,359
Speaker 1: If that comes with a price adjustment, cool, but I

590
00:23:56,400 --> 00:23:58,880
Speaker 1: can get off work and actually be off work now, right,

591
00:23:59,160 --> 00:24:00,960
Speaker 1: And I would have start doing my thing on it

592
00:24:01,000 --> 00:24:03,200
Speaker 1: on the side until they sort of matched up financially.

593
00:24:03,280 --> 00:24:05,119
Speaker 1: So you got to kind of wait to risk and reward.

594
00:24:05,160 --> 00:24:07,679
Speaker 1: But if I was starting over one, be patient with

595
00:24:07,720 --> 00:24:10,520
Speaker 1: your job to look B to B before B two

596
00:24:10,520 --> 00:24:13,760
Speaker 1: C because there's more stability there, yeah, and go from there.

597
00:24:13,760 --> 00:24:14,960
Speaker 3: And it was the second part of the question, I

598
00:24:15,000 --> 00:24:15,640
Speaker 3: might have missed.

599
00:24:15,480 --> 00:24:16,919
Speaker 2: It, And then like, how have you been applying that?

600
00:24:16,960 --> 00:24:17,120
Speaker 3: Now?

601
00:24:17,240 --> 00:24:19,000
Speaker 2: Was the work you've been doing and building this whole

602
00:24:19,040 --> 00:24:20,879
Speaker 2: brand around, you know, bird watching. I mean even you

603
00:24:20,920 --> 00:24:23,040
Speaker 2: were kind of telling me like the market for that

604
00:24:23,119 --> 00:24:24,919
Speaker 2: is what thirty forty billion was?

605
00:24:25,119 --> 00:24:26,200
Speaker 3: Who would know? Right?

606
00:24:26,359 --> 00:24:27,720
Speaker 1: So the first thing I wanted to give a shot

607
00:24:27,720 --> 00:24:30,480
Speaker 1: out my Hunger Becks. I was so stressed out because

608
00:24:31,000 --> 00:24:33,080
Speaker 1: I went thirty five years without having a hobby.

609
00:24:33,560 --> 00:24:35,960
Speaker 3: I thought hobbies were stupid. I'm from the hood.

610
00:24:36,040 --> 00:24:38,600
Speaker 1: I'm like, you got free time, and you chose to

611
00:24:38,680 --> 00:24:41,000
Speaker 1: use your free time spending money instead of making money.

612
00:24:41,119 --> 00:24:43,320
Speaker 1: This is crazy, Like you should either be resting to

613
00:24:43,320 --> 00:24:45,000
Speaker 1: go make more money for your main thing or get

614
00:24:45,000 --> 00:24:45,639
Speaker 1: a side hustle.

615
00:24:45,800 --> 00:24:46,000
Speaker 3: Yeah.

616
00:24:46,080 --> 00:24:48,439
Speaker 1: I was killing myself inside, though I didn't know it

617
00:24:48,560 --> 00:24:51,280
Speaker 1: until you just crashed one day. So then I'm like,

618
00:24:51,359 --> 00:24:53,359
Speaker 1: I got my I got my business going, I got

619
00:24:53,359 --> 00:24:56,480
Speaker 1: my hobby. I'm talking about it. I'm all passionate. And

620
00:24:56,480 --> 00:24:58,200
Speaker 1: then I'm going to bed and this hobby sounded like

621
00:24:58,200 --> 00:24:59,920
Speaker 1: a business. And I'm talking to my hunger of Becks.

622
00:25:00,080 --> 00:25:02,399
Speaker 1: She's like, nah, you can turn your hobby into a business.

623
00:25:02,480 --> 00:25:05,600
Speaker 1: Just get another hobby. I said, Bro, you freed me.

624
00:25:06,720 --> 00:25:08,199
Speaker 1: It was so it was run in front of me,

625
00:25:08,240 --> 00:25:11,040
Speaker 1: you know what I'm saying. So in that side, I'm

626
00:25:11,119 --> 00:25:13,200
Speaker 1: looking The first thing I'm looking at is don't reinvent

627
00:25:13,240 --> 00:25:16,639
Speaker 1: the wheel. Are there some transferable skills from what you

628
00:25:16,760 --> 00:25:19,800
Speaker 1: do now that is applicable over here in this other industry?

629
00:25:20,240 --> 00:25:23,080
Speaker 1: Who your people right, are there some people over here

630
00:25:23,320 --> 00:25:26,439
Speaker 1: don't try to go at this thing alone? This you

631
00:25:26,480 --> 00:25:29,200
Speaker 1: know whatever they call four hundred pound gorilla. Why would

632
00:25:29,280 --> 00:25:30,879
Speaker 1: you do that if you don't have to, you know

633
00:25:30,920 --> 00:25:33,800
Speaker 1: what I'm saying. So, are there some transferber skills? Is

634
00:25:33,840 --> 00:25:36,800
Speaker 1: the business model similar? That way, we don't have to

635
00:25:36,840 --> 00:25:39,320
Speaker 1: go in with a whole bunch of unknowns. And so

636
00:25:39,359 --> 00:25:41,520
Speaker 1: now I'm looking for even if it is a perfect

637
00:25:41,560 --> 00:25:45,400
Speaker 1: business for where you might pivot to, it's eighty percent

638
00:25:46,040 --> 00:25:47,520
Speaker 1: similar to what you've been doing.

639
00:25:47,680 --> 00:25:48,080
Speaker 3: Yeah.

640
00:25:48,200 --> 00:25:50,439
Speaker 1: Right, The only variables is that it's a new industry

641
00:25:50,440 --> 00:25:52,639
Speaker 1: that we're tackling. But we're not figuring out how to

642
00:25:53,000 --> 00:25:55,359
Speaker 1: We know how to do content. We know how to

643
00:25:55,440 --> 00:25:58,240
Speaker 1: run ads, right, we know how to how to grow

644
00:25:58,240 --> 00:26:00,320
Speaker 1: the thing. We're just figuring out the people, figuring out

645
00:26:00,320 --> 00:26:02,520
Speaker 1: a little bit of those insights and then making sure

646
00:26:02,560 --> 00:26:04,480
Speaker 1: that you know the next move is the best mode.

647
00:26:04,520 --> 00:26:06,560
Speaker 2: So yeah, yeah, I mean that's that's a lesson I

648
00:26:06,600 --> 00:26:08,680
Speaker 2: kind of learned even when just even just like dealing

649
00:26:08,680 --> 00:26:09,920
Speaker 2: with clients and stuff back in the day, like I

650
00:26:10,000 --> 00:26:11,840
Speaker 2: used to do apps and websites and all that stuff,

651
00:26:11,840 --> 00:26:13,679
Speaker 2: and I would always talk about this idea of I

652
00:26:13,720 --> 00:26:16,800
Speaker 2: call it a marketing momentum. What was super difficult was

653
00:26:17,240 --> 00:26:19,480
Speaker 2: let's say I did some type of marketing work for

654
00:26:19,560 --> 00:26:23,680
Speaker 2: making up a doctor. Then my next client is a

655
00:26:23,680 --> 00:26:28,119
Speaker 2: auto repair shop. Then my next client is a retail store.

656
00:26:28,160 --> 00:26:30,879
Speaker 2: Like there's no efficiency in between those, Like, yeah, there

657
00:26:30,880 --> 00:26:32,840
Speaker 2: are things that I learned and doing that, but like

658
00:26:32,880 --> 00:26:34,719
Speaker 2: it's really difficult because you got to learn so much

659
00:26:34,720 --> 00:26:38,520
Speaker 2: about that business, how that business works, the vernacular of it,

660
00:26:38,600 --> 00:26:41,000
Speaker 2: kind of ins and outs, and like it's not transferable.

661
00:26:41,040 --> 00:26:42,840
Speaker 2: So when I started doing saying, you know what, if

662
00:26:42,880 --> 00:26:45,040
Speaker 2: I got a doctor's office, let me see if I

663
00:26:45,040 --> 00:26:47,280
Speaker 2: can get another doctor's office, yes, and then another, And

664
00:26:47,280 --> 00:26:49,160
Speaker 2: all of a sudden, you get that momentum. There's efficiency,

665
00:26:49,200 --> 00:26:50,680
Speaker 2: you can get better and things can happen right, And

666
00:26:50,720 --> 00:26:52,760
Speaker 2: it seems like to the same extent, it's like you're

667
00:26:52,800 --> 00:26:54,320
Speaker 2: finding ways to say, okay, like look like let me

668
00:26:54,359 --> 00:26:57,480
Speaker 2: not necessarily go reinvent the wheel. I know what I know, now,

669
00:26:57,520 --> 00:27:00,960
Speaker 2: how can I apply to this industry? But also it's

670
00:27:01,000 --> 00:27:02,280
Speaker 2: like you want to be kind of like an inch

671
00:27:02,320 --> 00:27:04,119
Speaker 2: wide and a mile deepenings man listen.

672
00:27:04,280 --> 00:27:06,400
Speaker 1: And so there was a phrase again I'm writing thinking

673
00:27:06,520 --> 00:27:09,399
Speaker 1: that men chat, right, we locked in and I was

674
00:27:09,440 --> 00:27:12,960
Speaker 1: describing what my experience and my frustrations has been with

675
00:27:13,040 --> 00:27:16,159
Speaker 1: my current business model, right, and it said, it sounds

676
00:27:16,200 --> 00:27:19,960
Speaker 1: like you've been in the content business. How about looking

677
00:27:19,960 --> 00:27:23,160
Speaker 1: at the business of content. You don't have to own everything,

678
00:27:23,280 --> 00:27:26,200
Speaker 1: you don't have to make everything. It's already out here.

679
00:27:26,480 --> 00:27:29,280
Speaker 1: You just might need a partnership agreement or a licensing agreement.

680
00:27:29,440 --> 00:27:29,880
Speaker 3: Or you'd be.

681
00:27:29,840 --> 00:27:32,920
Speaker 1: Surprised how many people just want more eyeballs on their

682
00:27:33,000 --> 00:27:35,320
Speaker 1: content and will be willing to let you use it

683
00:27:35,359 --> 00:27:37,720
Speaker 1: as long as they just get a shout out. So now,

684
00:27:37,720 --> 00:27:40,359
Speaker 1: if I move over to business too, I already understand

685
00:27:40,359 --> 00:27:43,359
Speaker 1: contents in my bones. Instead of going trying to make

686
00:27:43,400 --> 00:27:45,120
Speaker 1: the best stuff, what if some good stuff is already

687
00:27:45,160 --> 00:27:47,080
Speaker 1: out here and it just needs to be amplified. Yeah,

688
00:27:47,119 --> 00:27:51,159
Speaker 1: and so even that saves so much time, so much energy,

689
00:27:51,320 --> 00:27:53,239
Speaker 1: because I mean, you know what, it liked to come

690
00:27:53,320 --> 00:27:56,080
Speaker 1: up with an idea if you're doing the full way

691
00:27:56,119 --> 00:27:59,840
Speaker 1: pre production, production, post versus somebody already been through this process.

692
00:28:00,040 --> 00:28:02,120
Speaker 1: They got to prove a model around it, like, hey,

693
00:28:02,200 --> 00:28:04,080
Speaker 1: let's just come up with some type of agreement.

694
00:28:04,200 --> 00:28:06,560
Speaker 3: So when people talk about you can.

695
00:28:06,440 --> 00:28:11,160
Speaker 1: Either build, borrow, or buy, like, don't sleep on borrowing

696
00:28:11,240 --> 00:28:14,520
Speaker 1: and buying. You ain't got to build everything. And I

697
00:28:14,560 --> 00:28:16,720
Speaker 1: add one more b which is barter, Like can we

698
00:28:16,800 --> 00:28:19,600
Speaker 1: trade something out? And you find out all of those

699
00:28:19,640 --> 00:28:22,159
Speaker 1: four pillars, seventy five percent of it doesn't have to

700
00:28:22,160 --> 00:28:22,600
Speaker 1: be built.

701
00:28:22,800 --> 00:28:25,640
Speaker 2: Oh we cooking, Yeah, man. I think especially in our community,

702
00:28:25,640 --> 00:28:27,680
Speaker 2: what I kind of notice is you see different things

703
00:28:27,720 --> 00:28:29,760
Speaker 2: like trending, Like right now. The thing that's like trending

704
00:28:29,840 --> 00:28:32,439
Speaker 2: is like be a faceless creator. And part of that

705
00:28:32,480 --> 00:28:34,439
Speaker 2: I definitely agree with because like I don't like necessarily

706
00:28:34,520 --> 00:28:36,240
Speaker 2: being on camera, but it's something I've had to work

707
00:28:36,280 --> 00:28:38,040
Speaker 2: with a lot personally, you know what I mean. I

708
00:28:38,280 --> 00:28:40,200
Speaker 2: always see I like a man, I wish I had

709
00:28:40,240 --> 00:28:42,240
Speaker 2: that kind of confidence like you. Sometimes I go there

710
00:28:42,240 --> 00:28:44,440
Speaker 2: and point a camera myself and that's something I'm working

711
00:28:44,440 --> 00:28:46,240
Speaker 2: on right But like I think people do have a

712
00:28:46,240 --> 00:28:47,920
Speaker 2: lot of pressure in trying to figure out like how

713
00:28:47,960 --> 00:28:50,600
Speaker 2: they build things and can they build things up necessarily

714
00:28:50,640 --> 00:28:52,520
Speaker 2: having like a personal brand to tie to it. Like

715
00:28:52,560 --> 00:28:54,240
Speaker 2: at end of the day, it's just business stuff for sure.

716
00:28:54,480 --> 00:28:56,600
Speaker 2: So you can definitely build face the stuff. And I

717
00:28:56,600 --> 00:28:58,600
Speaker 2: would say, look at it two ways. Then going back

718
00:28:58,640 --> 00:29:01,280
Speaker 2: to the market, I never start from I want my

719
00:29:01,360 --> 00:29:03,600
Speaker 2: face or I want it to be faceless. I always

720
00:29:03,680 --> 00:29:06,160
Speaker 2: start from what's the right way to do this to

721
00:29:06,240 --> 00:29:09,640
Speaker 2: serve this particular audience, Because some stuff needs a face

722
00:29:10,040 --> 00:29:12,480
Speaker 2: because there's about to be a high transfer of money

723
00:29:12,480 --> 00:29:14,120
Speaker 2: and they want to look somebody in the eyes and go,

724
00:29:14,240 --> 00:29:16,360
Speaker 2: you don't want them giving my money to There's other

725
00:29:16,400 --> 00:29:18,880
Speaker 2: stuff that might be transactional or a lot of the

726
00:29:18,880 --> 00:29:22,200
Speaker 2: stuff that's media focused, where the strength of the message

727
00:29:22,240 --> 00:29:25,560
Speaker 2: can carry more than you looking at the person saying it.

728
00:29:25,880 --> 00:29:27,960
Speaker 2: You might have a face thiss opportunity there, you know

729
00:29:28,000 --> 00:29:30,120
Speaker 2: what I mean. So that's first.

730
00:29:30,240 --> 00:29:33,160
Speaker 1: But then like we're both in twenty twenty five and

731
00:29:33,200 --> 00:29:35,600
Speaker 1: twenty fifty, right depending on how you look at it.

732
00:29:35,680 --> 00:29:38,600
Speaker 1: So I think prior to the folks that are doing that,

733
00:29:38,720 --> 00:29:41,760
Speaker 1: the media hacking being able to either borrow some things

734
00:29:41,840 --> 00:29:43,960
Speaker 1: or repurpose some things without having to show your face.

735
00:29:44,040 --> 00:29:48,120
Speaker 1: So I just tested a piece of content on Instagram, LinkedIn,

736
00:29:48,320 --> 00:29:51,840
Speaker 1: and Facebook and it went viral on all three. This

737
00:29:51,920 --> 00:29:55,160
Speaker 1: is the best part. The script was written by chat GPT.

738
00:29:55,480 --> 00:29:57,560
Speaker 1: I just gave it the starting point because I knew

739
00:29:57,600 --> 00:30:01,560
Speaker 1: the unique story. It's any seventy five percent b ro

740
00:30:02,400 --> 00:30:05,240
Speaker 1: which means I can get somebody else to do that part,

741
00:30:05,360 --> 00:30:08,040
Speaker 1: and then the little parts where I show up, I'm

742
00:30:08,120 --> 00:30:10,400
Speaker 1: just reading from a teleprompter, which means I ain't got

743
00:30:10,520 --> 00:30:11,080
Speaker 1: to mess up.

744
00:30:11,600 --> 00:30:15,000
Speaker 3: I can also clone myself. Yeah right, and so.

745
00:30:14,960 --> 00:30:18,280
Speaker 1: Now I can outsource this entire workflow to somebody and

746
00:30:18,320 --> 00:30:19,640
Speaker 1: say here's how it's done.

747
00:30:20,240 --> 00:30:21,040
Speaker 3: Do this like this.

748
00:30:21,160 --> 00:30:23,840
Speaker 1: Here go ten stories, match them up, and let's just

749
00:30:23,880 --> 00:30:26,080
Speaker 1: see what happens. And I can test that. Let's just

750
00:30:26,120 --> 00:30:29,680
Speaker 1: say five hundred to one thousand dollars. The first video

751
00:30:29,760 --> 00:30:31,719
Speaker 1: that Facebook was only one that was monetized. I made

752
00:30:31,760 --> 00:30:32,880
Speaker 1: one hundred and thirty bucks.

753
00:30:33,240 --> 00:30:33,560
Speaker 2: Cool.

754
00:30:34,360 --> 00:30:36,000
Speaker 3: I can make a hundred and thirty bucks a day.

755
00:30:36,680 --> 00:30:37,160
Speaker 3: I can do this.

756
00:30:37,240 --> 00:30:38,560
Speaker 1: I can do one of these videos a day. So

757
00:30:38,560 --> 00:30:40,240
Speaker 1: that's three thousand dollars a money. I can pay somebody

758
00:30:40,280 --> 00:30:42,520
Speaker 1: a thousand, and I can live off that two thousand dollars.

759
00:30:42,560 --> 00:30:44,440
Speaker 3: Gap. Let's see what happens.

760
00:30:44,440 --> 00:30:46,520
Speaker 1: So I keep you When I come back for part two,

761
00:30:46,640 --> 00:30:48,440
Speaker 1: we will have an update on that model.

762
00:31:00,440 --> 00:31:02,000
Speaker 2: With all the stuff you got going on too. And

763
00:31:02,040 --> 00:31:04,240
Speaker 2: I love the conversation too about just like balance and

764
00:31:04,240 --> 00:31:06,280
Speaker 2: finding hobbies. I'm gonna take you. I don't have a hobby.

765
00:31:06,280 --> 00:31:07,400
Speaker 2: I'm trying to find one.

766
00:31:07,520 --> 00:31:08,520
Speaker 3: Black man, find you one.

767
00:31:09,160 --> 00:31:10,960
Speaker 2: I'm working on it. I'm trying to get outside more.

768
00:31:10,960 --> 00:31:13,280
Speaker 2: I'm trying to touch more grass because look, at end

769
00:31:13,280 --> 00:31:15,160
Speaker 2: of the day, it's all about balance, too, right, And

770
00:31:15,160 --> 00:31:16,960
Speaker 2: I know, you know if you've experienced different things with balance,

771
00:31:17,040 --> 00:31:19,080
Speaker 2: just when it comes back to that part, like, you know,

772
00:31:19,200 --> 00:31:21,520
Speaker 2: how has finding that hobby helped you become more balanced

773
00:31:21,520 --> 00:31:23,680
Speaker 2: and also just be become more productive and successful in

774
00:31:23,720 --> 00:31:24,360
Speaker 2: what you're working on.

775
00:31:24,520 --> 00:31:26,800
Speaker 1: So I got to give it context for people that

776
00:31:26,920 --> 00:31:29,440
Speaker 1: don't know me. I didn't find it, It found me.

777
00:31:30,240 --> 00:31:33,360
Speaker 1: I was the person that was walking into rooms the

778
00:31:33,480 --> 00:31:35,840
Speaker 1: big chairs and standing ovations to go in and talk

779
00:31:35,840 --> 00:31:39,040
Speaker 1: about content. And then I had a previous friend who

780
00:31:39,080 --> 00:31:41,480
Speaker 1: was also a previous business partner who passed away in

781
00:31:41,520 --> 00:31:45,000
Speaker 1: twenty twenty two. Everything changes when a core member of

782
00:31:45,040 --> 00:31:49,959
Speaker 1: your team is lost, right, and I found myself.

783
00:31:50,200 --> 00:31:52,400
Speaker 3: I didn't recognize it as depression.

784
00:31:53,040 --> 00:31:55,160
Speaker 1: All I know is that I was ordering Uber Eats,

785
00:31:55,600 --> 00:31:57,560
Speaker 1: and by the time I was ordering Uber Eats again,

786
00:31:57,640 --> 00:31:59,800
Speaker 1: I had forgotten that Uber East was already at the door.

787
00:32:00,280 --> 00:32:02,360
Speaker 1: So lunch and dinner up, you know what I'm saying.

788
00:32:02,480 --> 00:32:05,480
Speaker 1: And because I'm running my business from anywhere. I'm just

789
00:32:05,560 --> 00:32:08,880
Speaker 1: upstairs on the Wi Fi, but deep down like I'm

790
00:32:08,960 --> 00:32:11,640
Speaker 1: dying on the inside. And so I'm talking to my mentor,

791
00:32:11,680 --> 00:32:13,600
Speaker 1: which is also if you can get you one, get

792
00:32:13,640 --> 00:32:16,040
Speaker 1: you one. And I'm gonna try not to go on

793
00:32:16,400 --> 00:32:19,240
Speaker 1: too far bring me bad. Be well, I'm from We

794
00:32:19,240 --> 00:32:22,240
Speaker 1: don't pay for mentorship. You pay it forward and you

795
00:32:22,360 --> 00:32:23,400
Speaker 1: mentor somebody else.

796
00:32:23,640 --> 00:32:23,840
Speaker 3: Right.

797
00:32:23,920 --> 00:32:26,720
Speaker 1: So my mentor, who I've been with since I was fifteen,

798
00:32:27,280 --> 00:32:29,680
Speaker 1: He's like, man, you gotta find something to pull you

799
00:32:29,840 --> 00:32:32,280
Speaker 1: out of this space and just kind of snowball and

800
00:32:32,320 --> 00:32:35,000
Speaker 1: get the day rolling. Find something in the morning to

801
00:32:35,160 --> 00:32:37,440
Speaker 1: jump start your day, whether it be working out or whatever.

802
00:32:37,760 --> 00:32:40,120
Speaker 1: And I own a camera, but I was nobody's photographer.

803
00:32:40,240 --> 00:32:42,920
Speaker 1: It was just some stuff I needed for business. And

804
00:32:42,960 --> 00:32:45,240
Speaker 1: I went out and I'm like, man, I'm gonna just

805
00:32:45,280 --> 00:32:47,600
Speaker 1: take pictures of stuff, right, I want to go do

806
00:32:47,680 --> 00:32:50,760
Speaker 1: these black and white Atlanta versus Georgia to show you

807
00:32:50,800 --> 00:32:53,240
Speaker 1: how we a city within this state but were not

808
00:32:53,320 --> 00:32:55,240
Speaker 1: the same. And da da da da da. And I

809
00:32:55,280 --> 00:32:57,520
Speaker 1: went out and I'm taking pictures. Oh I missed that

810
00:32:57,560 --> 00:32:58,920
Speaker 1: part of the story. My buddy say, if you find

811
00:32:58,920 --> 00:33:01,520
Speaker 1: what you enjoy taking pictures you'll never put the camera down.

812
00:33:02,000 --> 00:33:04,400
Speaker 1: But me, because I'm Type A and I like controlling stuff,

813
00:33:04,440 --> 00:33:06,240
Speaker 1: I'm like, I know what, I want to take pictures up.

814
00:33:06,280 --> 00:33:08,320
Speaker 1: I want to take black and white photos of Georgia

815
00:33:08,320 --> 00:33:11,520
Speaker 1: and Atlanta. And I went out all two are getting

816
00:33:11,560 --> 00:33:14,520
Speaker 1: sixty pounds, jumped over a gate to take a picture

817
00:33:14,520 --> 00:33:17,520
Speaker 1: of this old vintage cooke machine. I'm like, yeah, that's it,

818
00:33:18,000 --> 00:33:19,880
Speaker 1: took the picture and I was like part of my language.

819
00:33:19,880 --> 00:33:22,720
Speaker 1: I'm like, man, I don't feel shit. This is crazy.

820
00:33:23,160 --> 00:33:25,160
Speaker 1: So I called him back. I'm like, this is stupid. Bro, Like,

821
00:33:25,160 --> 00:33:26,920
Speaker 1: why you tell me to do that. He's like, that's

822
00:33:26,920 --> 00:33:29,120
Speaker 1: actually not what I told you to do. I said,

823
00:33:29,120 --> 00:33:31,120
Speaker 1: take pictures of everything you find and see what speak

824
00:33:31,200 --> 00:33:33,520
Speaker 1: to you. And then one day I stumbled in the

825
00:33:33,560 --> 00:33:36,400
Speaker 1: park while I was eating some food in between two meetings,

826
00:33:36,720 --> 00:33:37,520
Speaker 1: saw a bird.

827
00:33:37,320 --> 00:33:39,280
Speaker 3: And was like, huh, let me.

828
00:33:39,560 --> 00:33:41,920
Speaker 1: Next thing you know, I'm down the hill across the

829
00:33:41,960 --> 00:33:44,000
Speaker 1: creek and I'm like, I'm gonna go back to Marlborough

830
00:33:44,000 --> 00:33:45,720
Speaker 1: because I missed a shot. I'm coming back for you.

831
00:33:45,920 --> 00:33:47,800
Speaker 1: And then it kind of just built off of that.

832
00:33:48,320 --> 00:33:50,880
Speaker 1: Now all of my other brain starts to find me,

833
00:33:51,000 --> 00:33:54,120
Speaker 1: cause this is like I'm learning through the acoustics. Why

834
00:33:54,160 --> 00:33:55,760
Speaker 1: did that sound like this? And this sounds like this?

835
00:33:56,200 --> 00:33:58,760
Speaker 1: I'm learning through the visuals. Why this bird smallest on medium?

836
00:33:58,800 --> 00:34:01,000
Speaker 1: This one large? Why that one chasing one? And so

837
00:34:01,120 --> 00:34:03,920
Speaker 1: all that other stuff that's been in you, the creativity

838
00:34:03,960 --> 00:34:07,520
Speaker 1: and the intellect, it's also present. And I tell folks, man,

839
00:34:07,560 --> 00:34:10,280
Speaker 1: it lives at the intersection of stillness and higher performance.

840
00:34:10,600 --> 00:34:13,440
Speaker 1: You have no control of the situation. You can't make

841
00:34:13,440 --> 00:34:16,799
Speaker 1: a bird do nothing. You can only be prepared. Look

842
00:34:16,840 --> 00:34:18,839
Speaker 1: at the light, look at the situation, assess it, make

843
00:34:18,840 --> 00:34:21,200
Speaker 1: sure you know your gear, all that preparation type stuff,

844
00:34:21,480 --> 00:34:23,640
Speaker 1: and then in a split second, I'm taking pictures at

845
00:34:23,640 --> 00:34:26,680
Speaker 1: one twenty five hundredth of a second, all right, And

846
00:34:26,719 --> 00:34:29,640
Speaker 1: so you just surrendered to the process. And I mean,

847
00:34:29,680 --> 00:34:31,200
Speaker 1: I could go on for days, but I would say

848
00:34:31,520 --> 00:34:36,000
Speaker 1: that part just getting in the hobby was amazing. It

849
00:34:36,120 --> 00:34:39,800
Speaker 1: actually made me more productive in business. So because now

850
00:34:39,880 --> 00:34:42,200
Speaker 1: I want to go do this thing, but I got

851
00:34:42,200 --> 00:34:45,640
Speaker 1: this business stuff standing in north right, So I'm like,

852
00:34:45,800 --> 00:34:49,400
Speaker 1: how can I do my business quicker, faster, better, more efficiently,

853
00:34:49,400 --> 00:34:51,280
Speaker 1: Because they'll give me thirty more minutes in the field,

854
00:34:51,320 --> 00:34:53,200
Speaker 1: or they'll give me an hour longer in the field.

855
00:34:53,680 --> 00:34:56,640
Speaker 1: It also, this is the sleeper bee birds are most

856
00:34:56,680 --> 00:34:59,799
Speaker 1: active at sunrise and sunset. So if I got to

857
00:34:59,800 --> 00:35:01,840
Speaker 1: be in the park at six thirty in the morning,

858
00:35:01,920 --> 00:35:04,120
Speaker 1: seven o'clock in the morning, that means the night before,

859
00:35:04,160 --> 00:35:06,760
Speaker 1: you can't go get drunk. You can't go run Atlanta

860
00:35:06,760 --> 00:35:09,360
Speaker 1: streets doing some foolishness. So I had to restructure my

861
00:35:09,520 --> 00:35:11,399
Speaker 1: entire not that I was doing that all the time, but.

862
00:35:11,719 --> 00:35:14,320
Speaker 3: Still a little bit, a little bit, right.

863
00:35:14,239 --> 00:35:16,080
Speaker 1: But I had to restructure my whole life around my

864
00:35:16,080 --> 00:35:18,080
Speaker 1: priorities because I got to be at the park at

865
00:35:18,080 --> 00:35:20,160
Speaker 1: seven o'clock and I got to be on my team

866
00:35:20,200 --> 00:35:23,480
Speaker 1: call at ten o'clock, and I became more organized, more efficient,

867
00:35:23,680 --> 00:35:25,359
Speaker 1: and I think a better person for it.

868
00:35:25,719 --> 00:35:25,879
Speaker 3: Now.

869
00:35:25,880 --> 00:35:28,080
Speaker 2: I love that insight actually, Like you know, the whole

870
00:35:28,120 --> 00:35:30,960
Speaker 2: idea of finding something a hobby that you really enjoy

871
00:35:31,680 --> 00:35:33,480
Speaker 2: makes you be more efficient so that you can get

872
00:35:33,520 --> 00:35:34,480
Speaker 2: back to doing that thing.

873
00:35:34,560 --> 00:35:35,560
Speaker 3: Yeah, And I think.

874
00:35:35,680 --> 00:35:38,040
Speaker 2: Even hearing that really resonated with me. It's like, Yeah,

875
00:35:38,040 --> 00:35:39,719
Speaker 2: what could I find that would make me want to

876
00:35:39,760 --> 00:35:41,359
Speaker 2: get some of this other work stuff out the way?

877
00:35:41,520 --> 00:35:41,719
Speaker 1: Yeah?

878
00:35:41,760 --> 00:35:43,360
Speaker 2: Man, so I get back out to doing whatever that

879
00:35:43,400 --> 00:35:43,759
Speaker 2: thing is.

880
00:35:43,880 --> 00:35:46,080
Speaker 1: Especially I mean, I know enough about you got family,

881
00:35:46,120 --> 00:35:47,600
Speaker 1: you got staff, you got team.

882
00:35:47,760 --> 00:35:49,200
Speaker 3: Even it doesn't have to be something that.

883
00:35:49,160 --> 00:35:51,440
Speaker 1: You I go every day because I'm crazy, but like

884
00:35:51,880 --> 00:35:53,759
Speaker 1: you once or twice a week that you can just

885
00:35:53,800 --> 00:35:55,800
Speaker 1: look forward to that thirty minutes for yourself that I

886
00:35:55,960 --> 00:35:59,120
Speaker 1: was for yourself. I promise you it's gonna recharge you

887
00:35:59,200 --> 00:36:00,600
Speaker 1: and all the other stuff you do. So I would

888
00:36:00,600 --> 00:36:02,399
Speaker 1: give you the same advice that was given me. Try

889
00:36:02,400 --> 00:36:04,840
Speaker 1: a bunch of stuff, see what's speak to you, and

890
00:36:05,000 --> 00:36:06,359
Speaker 1: when you find it, just listen to it.

891
00:36:06,440 --> 00:36:08,040
Speaker 2: And I don't want to I don't want to distill

892
00:36:08,080 --> 00:36:09,560
Speaker 2: it down. I don't know if it's bird watching the

893
00:36:09,560 --> 00:36:12,640
Speaker 2: correct term, like what it's a photography called. I don't know.

894
00:36:12,680 --> 00:36:15,680
Speaker 2: I want to respect. I want to respect the process.

895
00:36:15,400 --> 00:36:17,359
Speaker 3: And shout out to all of the people that came

896
00:36:17,400 --> 00:36:17,799
Speaker 3: before me.

897
00:36:18,520 --> 00:36:23,360
Speaker 1: So it started as bird watching right and historically, before

898
00:36:24,000 --> 00:36:27,399
Speaker 1: cameras and binoculars were what they turned into, people would

899
00:36:27,440 --> 00:36:30,680
Speaker 1: actually hunt the birds in order to draw them and

900
00:36:30,719 --> 00:36:34,080
Speaker 1: describe them and differentiate them. Then you get to the

901
00:36:34,120 --> 00:36:36,520
Speaker 1: point of where binoculars and cameras sort of catch up,

902
00:36:36,560 --> 00:36:39,640
Speaker 1: and so bird watching it merged as the core term.

903
00:36:39,880 --> 00:36:43,120
Speaker 1: Birding is like an offshoot of that. That's one more

904
00:36:43,120 --> 00:36:45,719
Speaker 1: inclusive because there are people who are birders but they

905
00:36:45,760 --> 00:36:48,960
Speaker 1: don't have vision, so they're doing it via via hearing.

906
00:36:49,239 --> 00:36:52,600
Speaker 1: So one is sort of more inclusive of everybody. The

907
00:36:52,719 --> 00:36:55,960
Speaker 1: other part, and people tend to delineate, is like birding,

908
00:36:56,120 --> 00:36:57,560
Speaker 1: is you out here doing this thing?

909
00:36:57,880 --> 00:36:58,040
Speaker 3: Right?

910
00:36:58,080 --> 00:37:00,600
Speaker 1: You got a lifeless you got one hundred and six birds,

911
00:37:00,600 --> 00:37:03,080
Speaker 1: she's trying to get the one ninety. Bird Watching is

912
00:37:03,120 --> 00:37:05,800
Speaker 1: like grandmama on her porge with you know, a little

913
00:37:05,800 --> 00:37:08,440
Speaker 1: seed out on the battle stuff. Yeah, us birds we

914
00:37:08,560 --> 00:37:11,399
Speaker 1: out here were traveling. We we comparing those. But you

915
00:37:11,440 --> 00:37:13,880
Speaker 1: nobody would be offended if you said bird watching. But

916
00:37:14,120 --> 00:37:15,680
Speaker 1: if you really want to sound like you in the group,

917
00:37:15,880 --> 00:37:16,720
Speaker 1: just say you out birding?

918
00:37:16,840 --> 00:37:18,120
Speaker 2: Yeah, yeah, I want to know. I want to know.

919
00:37:18,200 --> 00:37:19,600
Speaker 2: It's like I sound like I want to talk about it.

920
00:37:20,320 --> 00:37:21,719
Speaker 3: Come out there with me one day. Let's do it

921
00:37:21,719 --> 00:37:22,000
Speaker 3: that way.

922
00:37:22,440 --> 00:37:24,840
Speaker 2: Got you know what I'm saying, bad black.

923
00:37:24,680 --> 00:37:26,840
Speaker 3: Birds week man, shout out, shout out to everybody.

924
00:37:27,000 --> 00:37:28,759
Speaker 1: But but that's powering that So I don't know if

925
00:37:28,800 --> 00:37:31,439
Speaker 1: you know the story of Christian Cooper. So this black

926
00:37:31,440 --> 00:37:33,879
Speaker 1: guy that was up in Central Park, he was out

927
00:37:33,920 --> 00:37:37,080
Speaker 1: birding and had one of those caring episodes. But luckily

928
00:37:37,080 --> 00:37:39,120
Speaker 1: for him, he had a camera, so you were able

929
00:37:39,160 --> 00:37:41,759
Speaker 1: to document that entire story and see the hostility that

930
00:37:41,840 --> 00:37:44,239
Speaker 1: come with some you just out here doing what you're

931
00:37:44,239 --> 00:37:46,239
Speaker 1: doing and you sort of get approached by somebody with

932
00:37:46,560 --> 00:37:49,800
Speaker 1: ill intentions. Right, Yeah, he ended up birthing a show

933
00:37:49,840 --> 00:37:52,480
Speaker 1: on that GEO that sort of talked about his whole

934
00:37:52,560 --> 00:37:55,040
Speaker 1: experience and him as a birder in addition to all

935
00:37:55,040 --> 00:37:56,880
Speaker 1: the stuff that they can do. But one of the

936
00:37:57,040 --> 00:37:59,560
Speaker 1: powerful things that emerged, and I would say these things

937
00:37:59,560 --> 00:38:01,960
Speaker 1: were happening in parallel. Forgive me everybody, if I ain't

938
00:38:01,960 --> 00:38:04,480
Speaker 1: got all of my history together, I'm new right, But

939
00:38:04,560 --> 00:38:06,120
Speaker 1: one of the powerful things has been a lot of

940
00:38:06,160 --> 00:38:08,759
Speaker 1: push to make the space more inclusive, even all the

941
00:38:08,760 --> 00:38:12,759
Speaker 1: way down to reforming the name. So autobonn Society is

942
00:38:12,840 --> 00:38:16,680
Speaker 1: named after a person, but once they dug into his history,

943
00:38:16,680 --> 00:38:19,200
Speaker 1: he's got some deep racism issues. So there was a

944
00:38:19,200 --> 00:38:22,160
Speaker 1: lot of push to get that name changed, and so

945
00:38:22,239 --> 00:38:25,040
Speaker 1: at the national level they chose to keep it and

946
00:38:25,120 --> 00:38:26,920
Speaker 1: push it out to the state level. But I'm proud

947
00:38:26,960 --> 00:38:29,400
Speaker 1: of being Georgia. Georgia changed their name from Georgia Audubon

948
00:38:29,600 --> 00:38:30,920
Speaker 1: to birds Georgia to.

949
00:38:30,880 --> 00:38:31,799
Speaker 3: Do away with their name.

950
00:38:31,920 --> 00:38:34,120
Speaker 1: So a lot of that has been the blackbirds and

951
00:38:34,160 --> 00:38:36,360
Speaker 1: other people of color pushing to kind of make the

952
00:38:36,400 --> 00:38:40,799
Speaker 1: space more welcoming for everybody without that veil of just

953
00:38:41,040 --> 00:38:42,359
Speaker 1: dark America stuff on it.

954
00:38:42,400 --> 00:38:44,520
Speaker 3: So now that's dope. It's a good community be part of.

955
00:38:44,560 --> 00:38:46,600
Speaker 2: Man, Mean, I love that. Man. So you know, with

956
00:38:46,680 --> 00:38:49,440
Speaker 2: all the stuff you've done, all the accomplishments, and now

957
00:38:49,480 --> 00:38:52,040
Speaker 2: even kind of like you know, looking at mighty now

958
00:38:52,040 --> 00:38:55,799
Speaker 2: out here birding in building furself doing all this work,

959
00:38:56,200 --> 00:39:01,439
Speaker 2: Like like what advice would give to that twenty twenty

960
00:39:01,440 --> 00:39:02,400
Speaker 2: two might if you have to look.

961
00:39:02,239 --> 00:39:05,440
Speaker 1: Back on everything another good question, man, I would say,

962
00:39:05,719 --> 00:39:09,600
Speaker 1: get your affairs in order right so you can get

963
00:39:09,640 --> 00:39:14,560
Speaker 1: through that first level of entrepreneurship just on hustle, but

964
00:39:14,680 --> 00:39:17,640
Speaker 1: like when you really trying to build something that people

965
00:39:17,640 --> 00:39:20,239
Speaker 1: pay the mortgage off of you, getting your shit right,

966
00:39:20,280 --> 00:39:24,080
Speaker 1: getting the ideas right. People can plan their kids tuishing

967
00:39:24,080 --> 00:39:26,520
Speaker 1: off of you making sound decisions, Like you got to

968
00:39:26,560 --> 00:39:29,400
Speaker 1: get your house in order. So whatever you need to

969
00:39:29,400 --> 00:39:31,840
Speaker 1: do physically, whatever you need to do financially, Like I

970
00:39:32,080 --> 00:39:34,880
Speaker 1: just had on them grown up doctor visits where I'm like,

971
00:39:35,320 --> 00:39:38,600
Speaker 1: do everything test me for everything. I went to the dentist,

972
00:39:38,680 --> 00:39:41,480
Speaker 1: I said, I messed up my mouth, Like just get

973
00:39:41,520 --> 00:39:43,960
Speaker 1: me back on track from all of the hustle and

974
00:39:44,000 --> 00:39:44,319
Speaker 1: all of that.

975
00:39:44,360 --> 00:39:45,560
Speaker 3: I'll get to that laters.

976
00:39:45,960 --> 00:39:48,160
Speaker 1: So if I was talking to me, I would say,

977
00:39:48,360 --> 00:39:52,160
Speaker 1: take some time, get yourself organizing structured, because if you

978
00:39:52,239 --> 00:39:55,080
Speaker 1: build a vision big enough, people will want to join

979
00:39:55,160 --> 00:39:58,160
Speaker 1: you in making this thing a real, real life situation

980
00:39:58,320 --> 00:40:01,000
Speaker 1: for you and for themselves. And that's a tall order

981
00:40:01,080 --> 00:40:03,560
Speaker 1: you when you got when you're responsible for payroll, when

982
00:40:03,600 --> 00:40:06,640
Speaker 1: you're responsible for the growth and innovation plan, when you're

983
00:40:06,640 --> 00:40:10,479
Speaker 1: responsible for going out and acquiring customers, and like these

984
00:40:10,800 --> 00:40:13,920
Speaker 1: this ain't stop saying followers and subscribers. These are the

985
00:40:14,000 --> 00:40:17,120
Speaker 1: whole humans with lives that are putting their trust in

986
00:40:17,160 --> 00:40:19,200
Speaker 1: you when you said you made this thing, or you

987
00:40:19,239 --> 00:40:21,600
Speaker 1: want to do this thing, So take it serious in

988
00:40:21,640 --> 00:40:24,239
Speaker 1: that regard. I don't want to take the fun out

989
00:40:24,280 --> 00:40:27,160
Speaker 1: of it, but I want to add the integrity back

990
00:40:27,160 --> 00:40:29,120
Speaker 1: into it because for a while it was just I

991
00:40:29,120 --> 00:40:30,560
Speaker 1: found a quick way to make some money. Let me

992
00:40:30,600 --> 00:40:31,960
Speaker 1: teach you, I find a quick way to Yeah, the

993
00:40:32,000 --> 00:40:34,200
Speaker 1: hell with that, Like, build something that you can be

994
00:40:34,239 --> 00:40:37,680
Speaker 1: proud of. So I would say, my advice would have been, like,

995
00:40:37,920 --> 00:40:40,440
Speaker 1: prepare for the journey you're going on, make space for

996
00:40:40,480 --> 00:40:42,759
Speaker 1: people to come on that journey with you, and be

997
00:40:42,920 --> 00:40:45,680
Speaker 1: the person that you know you can be. So I'm

998
00:40:45,719 --> 00:40:48,759
Speaker 1: probably seventy percent of who I see myself as and

999
00:40:48,800 --> 00:40:51,120
Speaker 1: that other thirty percent kicking my ass because I gotta,

1000
00:40:51,239 --> 00:40:53,280
Speaker 1: you know, be discipline myself in some regards.

1001
00:40:53,480 --> 00:40:56,480
Speaker 2: No, man, Yeah, man, this has been an amazing conversation. Bro,

1002
00:40:56,560 --> 00:40:58,120
Speaker 2: I appreciate it. We've been all over the place.

1003
00:40:58,239 --> 00:40:59,359
Speaker 3: Man, I appreciate you. Bro.

1004
00:40:59,440 --> 00:41:01,279
Speaker 2: Before we got to hear bro to like, how can

1005
00:41:01,280 --> 00:41:03,200
Speaker 2: people find you? How can they support you? Like give

1006
00:41:03,200 --> 00:41:03,840
Speaker 2: them all the things.

1007
00:41:04,160 --> 00:41:07,200
Speaker 1: My name is Madi Wooter on all platforms. I'm most

1008
00:41:07,320 --> 00:41:10,640
Speaker 1: active on Instagram, so m A HD, I w D

1009
00:41:10,920 --> 00:41:13,520
Speaker 1: A r D and I'll be around the way just

1010
00:41:13,560 --> 00:41:15,920
Speaker 1: helping people. Man, I'm just happy to be here again.

1011
00:41:15,960 --> 00:41:18,160
Speaker 1: Thank you for the opportunity. We've been rocking together for years.

1012
00:41:18,440 --> 00:41:20,319
Speaker 1: I'll try not to be so hard to nail down

1013
00:41:20,400 --> 00:41:23,560
Speaker 1: next time. I know where to find you. But yeah, man,

1014
00:41:23,600 --> 00:41:26,160
Speaker 1: thank you for letting me be random in a sense

1015
00:41:26,320 --> 00:41:28,319
Speaker 1: and be able to tell this story. I hope there's

1016
00:41:28,320 --> 00:41:31,120
Speaker 1: a portion of it that resonated with your audience. We

1017
00:41:31,160 --> 00:41:33,759
Speaker 1: can always go deeper if they're a subject that people

1018
00:41:33,760 --> 00:41:36,040
Speaker 1: need us to unpack some more. But man, I appreciate

1019
00:41:36,040 --> 00:41:38,839
Speaker 1: you building a platform big enough and sturdy enough and

1020
00:41:38,960 --> 00:41:39,960
Speaker 1: allow me to stand on it.

1021
00:41:40,040 --> 00:41:40,560
Speaker 3: So thank you. Bro.

1022
00:41:40,719 --> 00:41:42,959
Speaker 2: Hey, man, you're welcome and I definitely see some things

1023
00:41:42,960 --> 00:41:43,480
Speaker 2: in the future.

1024
00:41:43,480 --> 00:41:43,640
Speaker 1: Man.

1025
00:41:43,680 --> 00:41:46,240
Speaker 2: So Bro again, I've seen the growth, seen the progress.

1026
00:41:46,280 --> 00:41:48,879
Speaker 2: I remember when we first were connecting with each other. Yeah, Man,

1027
00:41:49,000 --> 00:41:51,200
Speaker 2: like I reached out, like, Bro, look, we don't know

1028
00:41:51,239 --> 00:41:53,520
Speaker 2: each other. I got an opportunity for it, you know

1029
00:41:53,520 --> 00:41:55,640
Speaker 2: what I'm saying. And you know, ever since then, Man,

1030
00:41:55,640 --> 00:41:56,239
Speaker 2: you've been killing it.

1031
00:41:56,280 --> 00:41:56,520
Speaker 3: Bros.

1032
00:41:56,520 --> 00:41:59,680
Speaker 2: Congratulations and everything. Happy to see the growth and man,

1033
00:41:59,719 --> 00:42:00,839
Speaker 2: we can't wait to see what you come next.

1034
00:42:00,880 --> 00:42:00,960
Speaker 1: Man.

1035
00:42:01,080 --> 00:42:03,160
Speaker 3: Man, I'm excited. Man, Thank you again for the opportunity

1036
00:42:03,160 --> 00:42:03,920
Speaker 3: to tell my story. Bro.

1037
00:42:04,120 --> 00:42:05,719
Speaker 2: Absolutely. Man. With that said, we out.

1038
00:42:05,760 --> 00:42:07,040
Speaker 3: That's the podcast. Let's do it.

1039
00:42:08,480 --> 00:42:10,319
Speaker 2: You've been listening to button Nomics and I'm your host,

1040
00:42:10,360 --> 00:42:13,560
Speaker 2: Brandon Butler. Got comments, feedback? Want to be on the show.

1041
00:42:13,760 --> 00:42:16,600
Speaker 2: Send us an email today at Hello at butternomics dot com.

1042
00:42:17,120 --> 00:42:20,160
Speaker 2: Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by

1043
00:42:20,280 --> 00:42:23,640
Speaker 2: Ksey Pegram with marketing support from Queen and Nikki music

1044
00:42:23,680 --> 00:42:26,279
Speaker 2: provided by mister Hanky. If you haven't already, hit that

1045
00:42:26,360 --> 00:42:28,799
Speaker 2: subscribe button and never missed an episode, and be sure

1046
00:42:28,840 --> 00:42:31,239
Speaker 2: to follow us on all our social platforms at butter

1047
00:42:31,360 --> 00:42:34,640
Speaker 2: dot Atl. Listen to betteron Nomics on the iHeartRadio app,

1048
00:42:34,719 --> 00:42:37,080
Speaker 2: Apple Podcasts, or wherever you get your podcasts