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Speaker 2: All right, guys, going back, E y L yeah, yeah,
Speaker 2: we're back with another fire episode. But before we start, Atlanta,
Speaker 2: you got two days left by the time you hear this,
Speaker 2: maybe three to get your tickets year. It's crazy, crazy
Speaker 2: event that we got planned for this coming Saturday and Sunday,
Speaker 2: the twenty fifth and the twenty six. We have a
Speaker 2: live podcast on the twenty fifth with PTG Boy shout
Speaker 2: out to Brandon Metford and his whole crew. We have
Speaker 2: mister and Missus two weeks.
Speaker 3: Out first Family of Fitness.
Speaker 2: Yeah Atlanta, they running Atlanta with Fitness game right now.
Speaker 2: We have Keanu Watson Celebrity Relta and then after the
Speaker 2: podcast we have it is catered open bar situation in
Speaker 2: private networking event, all of our alumni and all of
Speaker 2: the guests. A lot of time people like want to know,
Speaker 2: like how do I meet these people? How do I
Speaker 2: network with them?
Speaker 4: This is how Yeah, a lot of people have been
Speaker 4: asking like are they going to be there after the pocket, Yeah,
Speaker 4: they're gonna be hanging out with.
Speaker 2: Well, everybody's gonna be there. And then Alex Good Energy's
Speaker 2: gonna be Everybody's gonna be there. Our guest today will
Speaker 2: be there as well.
Speaker 3: Yeah.
Speaker 2: And then the next day we have of our workshop
Speaker 2: with Alex good Energy truck and Google Andy from WAT
Speaker 2: two K Credit Solutions, Max Maxwell talking about wholesaling and
Speaker 2: MG the mortgage guy Mortgages. So and then like I said,
Speaker 2: We're gonna have Greg Barnett, NFL agent will be there
Speaker 2: and his business will be there. Uh, Mandy, it's gonna
Speaker 2: be a bunch of people there. Man, it's gonna be
Speaker 2: a lot. It's gonna be a whole vibe party. So
Speaker 2: earn your Lesion dot com events tab, snatch up your tickets.
Speaker 2: Uh and yeah.
Speaker 3: We'll see you. Then we see you.
Speaker 2: So all right, we're gonna jump right into this episode.
Speaker 2: This is something that we're extremely excited about, and I
Speaker 2: personally think that this might be the most important episode
Speaker 2: that we've done so far.
Speaker 3: It's something we've been talking about since.
Speaker 4: Like we started, it was like, yo, we need to
Speaker 4: do something that's major for majority of people.
Speaker 2: Now, this is something that's gonna be extremely Like I said,
Speaker 2: this might be the most important episode. So no pressure,
Speaker 2: you got you gotta right now. But you know, it's
Speaker 2: crazy because it's a business podcast, so you know, we
Speaker 2: teach about entrepreneurship, investing things of that nature. But like
Speaker 2: Ash Cash once famously said, your job is your first investor, right,
Speaker 2: So what we love for everybody to be an entrepren entrepreneur. Sure,
Speaker 2: why not, But we know that ninety percent of Americans
Speaker 2: are not entrepreneurs. Ninety percent of Americans work in the
Speaker 2: work force. So this this is going to be an
Speaker 2: interesting conversation because we cover a few different topics. So
Speaker 2: our guest today Brandon Mitchell. He's he is an entrepreneur, right,
Speaker 2: but he's his business's resume writing along with other things.
Speaker 3: So career advancement, career, career advancement.
Speaker 2: So that the interesting part is that he left his
Speaker 2: corporate job to become an entrepreneur. So that's one story, right,
Speaker 2: as far as like, how do you start a business?
Speaker 2: And he's young, twenty twenty three, right, twenty three years old.
Speaker 2: He left us a six he was getting paid six figures,
Speaker 2: six figure corporate job, and.
Speaker 4: So who signing up for that? Any twenty year old
Speaker 4: you make six figures, They're like no way.
Speaker 2: Yeah. So that's that's one story, right, That's one story.
Speaker 2: And then the next story is to say, okay, his
Speaker 2: what he does now for a living is to help
Speaker 2: people make more money as far as improve their their career. Right,
Speaker 2: So that's another story as far as you know, to
Speaker 2: make more money, because the whole point of it to
Speaker 2: have multiple streams of income. So nobody says that you
Speaker 2: cannot work a job, but you should optimize your situation
Speaker 2: if you are working a job.
Speaker 3: Right nine to five?
Speaker 4: I think, uh what Shanna Scott posts that, right like,
Speaker 4: you're nine to five is your first investor, you're six
Speaker 4: six to ten is when you build your empire?
Speaker 3: Yeah. Fact.
Speaker 2: And then the other side of the story is that
Speaker 2: for self employed people and business owners, they have to
Speaker 2: hire people. They have to know the inner working So
Speaker 2: that's something that employment is not something that's really talked
Speaker 2: about a lot, but it's very important not only from
Speaker 2: the employee but from the employer.
Speaker 3: Who to hire, how to hire, what to be looking
Speaker 3: for when you hire.
Speaker 2: Two sides of the coin. So all right, So Brandon
Speaker 2: is twenty three years old. He had a very quote
Speaker 2: unquote good job in corporate America and he quit his
Speaker 2: six figure job to start his own business five months ago.
Speaker 3: You started. So we started the business on May ninth,
Speaker 3: twenty nineteen. It's about six seven months in so.
Speaker 2: Far, six sixty six seven months in. What's your revenue now?
Speaker 3: So as of today, we're about one hundred and forty
Speaker 3: thousand dollars in revenue one hundred about seven months or.
Speaker 2: So, so one hundred and forty thousand, forty or four
Speaker 2: one hundred and one hundred and forty thousand dollars and
Speaker 2: seven months. It's just a phenomenal story.
Speaker 3: And it's just about the month of May. That's when
Speaker 3: he DM's us.
Speaker 4: He dm us in May and reached out and I
Speaker 4: didn't even know who he was, and then he hit us,
Speaker 4: hit us up on Patreon.
Speaker 3: He's a patron too, Yeah, shout out the patreo. So
Speaker 3: we had our phone call and we're like, Yo, this
Speaker 3: guy's solid. We gotta we gotta really sit down.
Speaker 2: And see what happens when you become a As a fact,
Speaker 2: he was a patrons heer five Patren. We had a
Speaker 2: FaceTime conversation and we liked his story so much, and
Speaker 2: now he's actually on the podcast.
Speaker 3: That's dope man, that you're the first patre to be
Speaker 3: on the podcast for sure.
Speaker 2: So thank you man, Thank you for your support. First home,
Speaker 2: if you're joining us, all right, we're gonna jump right
Speaker 2: into it. So can you tell us the story about
Speaker 2: you were working at Price Waterhouse Cooper. Yes, that's a
Speaker 2: Big five accounting firm, Big four before Big.
Speaker 3: Four firms, So the big four acounting firms. You have
Speaker 3: Price Warehouse Coopers say number one, so shout out to PwC, Deloitte, Ey,
Speaker 3: and KPMG. So at PwC, I was a technology consultant.
Speaker 3: And it's pretty interesting because PwC it's a global counting
Speaker 3: and advisory firm, so they do everything from audit, tax,
Speaker 3: and advisory, so advisories where you get a lot of
Speaker 3: the consultants. So if you ever heard of you know,
Speaker 3: people going in and tress up in suits traveled around
Speaker 3: the US, that's kind of what I did. So I
Speaker 3: primarily focus on the technology consulting side. So we would
Speaker 3: go in do something called operating model assessments, so you
Speaker 3: go in and look at a business and say, okay, hey,
Speaker 3: like how is your technology, how is your marketing, your operations,
Speaker 3: and essentially give recommendations for the technology teams to do better.
Speaker 3: So typically we would manage projects and I was really
Speaker 3: involved in making sure that the companies like their end
Speaker 3: products were and technolo just being delivered on time and
Speaker 3: on budget. So essentially a project manager, you're doing this
Speaker 3: at like nineteen twenty years old. Yeah, So I kind
Speaker 3: of started as an intern, which is pretty good, and
Speaker 3: I think a lot of times people say how do
Speaker 3: you get into these big corporations and the best way
Speaker 3: is through the internship program. So I was blessed that
Speaker 3: when I was in college, I was able to go
Speaker 3: to a conference called NABA, so shout out to NABA
Speaker 3: stands for the National Association of Black Accountants. And through NABA,
Speaker 3: they had like a whole bunch of networking events and
Speaker 3: I was able to get my first touch point. So
Speaker 3: fast forward, you know, I did the internship. It was
Speaker 3: great experience, but really rudimentary. So back as an intern,
Speaker 3: kind of don't do too much. You kind of get
Speaker 3: a little bit of exposure to just like what it
Speaker 3: means to just see the corporate world. So after that,
Speaker 3: you know, I was able to land a full time
Speaker 3: job and then then I.
Speaker 2: Started So all right, so you're working at PwC and
Speaker 2: start off, the rip you're making are over one hundred
Speaker 2: thousand dollars.
Speaker 3: No, so first year was seventy five thousand dollars right
Speaker 3: out of college and for any college student, and it's crazy.
Speaker 3: So you're like twenty one, yeah, so twenty one, yeah,
Speaker 3: twenty one seventy five thousand, which was a blessing, you know,
Speaker 3: because I didn't grow upsolute, you you know, too many
Speaker 3: people make twenty, you know, seventy five thousand dollars around me,
Speaker 3: So it was it was great, you know, and just
Speaker 3: just knowing that, you know, I'm making this much, it
Speaker 3: had a little bit of a weight on my shoulders.
Speaker 3: But yeah, So started first year seventy five thousand, and
Speaker 3: then they bump you up like eighty and then straight
Speaker 3: to like ninety one. And so when you incorporate like
Speaker 3: the bonuses and the conversation, you're looking at way over
Speaker 3: one hundred.
Speaker 2: So all right, so you're working there for like two years.
Speaker 3: Two and a half. So I was there for about
Speaker 3: two years. About too much yourself, all.
Speaker 2: Right, So you're there for two and a half years,
Speaker 2: you're twenty two twenty three at that time, right, you
Speaker 2: left you with.
Speaker 3: Twenty three twenty three back in October October twenty fifth.
Speaker 3: I'll never forget the day.
Speaker 2: You're making like one hundred how much you made hundred
Speaker 2: and ten, one hundred and that one one hundred and
Speaker 2: one thousand, six figure at twenty three. So you know,
Speaker 2: that's something that a lot of people over fifty and forty,
Speaker 2: lot of parents, yeah, a lot of yeah, exactly, So
Speaker 2: what makes you want to start your own company when
Speaker 2: you're already making one hundred thousand dollars at twenty three
Speaker 2: years old.
Speaker 3: Yeah, no, absolutely, And that's a really great question. So
Speaker 3: for me, my entrepreneurship journey really started back when I
Speaker 3: was in college. So I was in college back in
Speaker 3: I graduated from high school twenty fourteen, started in college
Speaker 3: and so for me, when I was in college, I
Speaker 3: really wanted to do the most right. So I went
Speaker 3: in there as a finance major, so all people don't
Speaker 3: know that that started in finance and quickly went to
Speaker 3: double and triple major, so people know how Yeah three
Speaker 3: things you had triple major? Yeah, got that much?
Speaker 2: Wuss are three majors.
Speaker 3: So I did finance, which was great because I gave
Speaker 3: me a lot of exposure to like investing, so some
Speaker 3: of those fundamental concepts. Then I did economics, which is
Speaker 3: huge because you get a look at the world from
Speaker 3: a macroeconomic perspective, right, like how does the world work? Inflations,
Speaker 3: interest rate, all that great stuff. And then you know,
Speaker 3: my mom at one point she was like, you know
Speaker 3: what if you really check out this thing called Mis
Speaker 3: And at that time, it was really when MIS was
Speaker 3: starting to blow up in the stands for management information systems.
Speaker 3: So essentially you learn about databases, database manage and how
Speaker 3: to you know, look at technology from like a business perspective,
Speaker 3: per se.
Speaker 2: So you have finance economics and man was it.
Speaker 3: Through management information systems? Yeah? What school did you go to?
Speaker 3: So I'm a proud of them. From Plattsburg State University.
Speaker 4: South of Platsburg. We drove fast twenty Platsburg, Platsburg. So
Speaker 4: all right, so social life at all? Yeah, So it's
Speaker 4: funny enough on campus. I mean a lot of people
Speaker 4: knew me as like the guy who was definitely like
Speaker 4: at most of the parties.
Speaker 3: But at the same time, I took school and my
Speaker 3: education really seriously. So you know, it's funny enough. Even
Speaker 3: with graduating in three years, I was taken about like
Speaker 3: twenty seven credits a semester while still managing a social
Speaker 3: life of fraternity club. That's a full year for most people.
Speaker 2: Yeah yeah, okay, twenty seven creditor semester.
Speaker 3: Do they even love?
Speaker 2: Well, the thing is, so I graduated in three and
Speaker 2: a half years and I took the most I ever
Speaker 2: took was twenty credits a semester. It's probably, But the story,
Speaker 2: my story is different from your story because.
Speaker 3: A lot of Yeah.
Speaker 2: So I was, I played basketball, and I was a
Speaker 2: communication major. First I was American Studies major, then I
Speaker 2: was communication. I just wanted to do the easiest thing possible,
Speaker 2: to be honest, full transparency, and so I learned shout
Speaker 2: out to my mansion. Well, I learned to hack the system.
Speaker 2: So I always taken the easiest classes. So my twenty
Speaker 2: credits was like six credits because I was taking like
Speaker 2: community involvement, like all kinds of nonsense, like, so.
Speaker 3: Good education.
Speaker 2: Well you was actually taking real classes.
Speaker 3: Yeah, So I kind of flipped the script a little bit.
Speaker 3: And it's interesting because when I started, I jumped right
Speaker 3: into my major classes, so full transparency. When I got
Speaker 3: to college, already had twelve credits. So high school from
Speaker 3: high school. OK. So back in Union they also shouts
Speaker 3: Union the high school, they were able to offer these
Speaker 3: things called superclasses, and essentially, if you took them your
Speaker 3: senior year and you obviously passed like a B or A,
Speaker 3: you were able to get three credits. So I took
Speaker 3: a few of those. When I went to college, I
Speaker 3: was already a semester ahead per se.
Speaker 2: Yeah, twelve, so you needed to tel to be a
Speaker 2: full time student, so you always do the house prodigy.
Speaker 3: We might not even know who dogee house it is,
Speaker 3: bro you know do there? I do? Not? Right, generational.
Speaker 3: There's a lot about the time generational.
Speaker 2: So all right, so so so yeah, obviously extremely intelligent. Right,
Speaker 2: so you have three degrees. You have three degrees, three
Speaker 2: degrees in three years.
Speaker 3: In three years.
Speaker 2: Okay, So then you start your first business while you're
Speaker 2: in college or.
Speaker 3: While I was in college. Right, So my first business
Speaker 3: I launched my second semester freshman year, so back in
Speaker 3: twenty sixteen, and it didn't really work out too well.
Speaker 3: But it was called idea yet dot com. So Idea
Speaker 3: dot com was a social media platform for buying and
Speaker 3: sharing ideas with equity crowdfunding components. So I mentioned that
Speaker 3: I was a finance major. So in my studies I
Speaker 3: started learning about like, you know, equity crowdfunding, just like
Speaker 3: all types of finance concepts. And at that time, I said,
Speaker 3: you know what, it'll be really great to you know,
Speaker 3: a platform. So around that time, I was doing a
Speaker 3: lot of research and I was looking at things like
Speaker 3: go fund me, what's huge back then Kickstarter? So I
Speaker 3: was look in a lot of ways in which people
Speaker 3: were getting ideas out there. You know, you kind of
Speaker 3: bring a product to market, and let's say you don't
Speaker 3: have all the money yourself, you can literally crowdfund and
Speaker 3: that's a great way of getting exposure, brand awareness and
Speaker 3: things like that for your product. So I said, you
Speaker 3: know what, like just looking looking at the traction that
Speaker 3: like Facebook has, I said, well, everybody loves social media.
Speaker 3: You get on there and you can you can do
Speaker 3: all that interactions, you know. So so I said, you
Speaker 3: know what, let's combine it too. So the real premise
Speaker 3: was that people can go on there and literally comment
Speaker 3: on your idea, to ideate it and to help you
Speaker 3: develop it out, and then they would get some equity
Speaker 3: in exchange.
Speaker 4: So I put up an idea, somebody says, you know,
Speaker 4: I like it, let me help you develop it.
Speaker 3: Exactly.
Speaker 2: That's dope. So that's like, all right, I want to
Speaker 2: I want to do.
Speaker 3: I got a podcast?
Speaker 2: Yeah, yeah, you got to a podcast, and now you
Speaker 2: put it out there, and then somebody said, I want
Speaker 2: to help with the podcast, and then you sell an
Speaker 2: equity for five percent exactly, get five dollars, and now
Speaker 2: they have equity for really helping you build, but they're
Speaker 2: really helping you build it step by step, right, Yeah,
Speaker 2: so you can get on there and just learn about
Speaker 2: people's ideas. Idea yet dot com exist? It doesn't exist,
Speaker 2: and the slogan was the idea yet. And you know, during.
Speaker 3: That life, it's pretty interesting because I realized the power
Speaker 3: of just ideas in general. You know, everybody has ideas.
Speaker 3: They're in an abundance. But the thing is that a
Speaker 3: lot of people are really scared to share their ideas.
Speaker 3: That's fact. They're like, oh, I tell someone you know,
Speaker 3: like I don't really know what's going to happen, to
Speaker 3: take it round my idea. And you know, at that
Speaker 3: time it was donning hummy is like, everybody has ideas,
Speaker 3: why not just share them? Because what I have in
Speaker 3: my head doesn't mean what you have in your head.
Speaker 3: My vision, my marketing strategy is how I want to
Speaker 3: execute will be a lot different than let's say you
Speaker 3: you know or someone else. And so I said, you know,
Speaker 3: you shouldn't you shouldn't hold it to yourself. Put it
Speaker 3: out there and see what like what like what you
Speaker 3: could build it.
Speaker 4: My brother told me something very important, like in my
Speaker 4: summer staff He was like, listen, man, only hire people
Speaker 4: with ideas, right, You can't be the only one with ideas,
Speaker 4: because what you become is the guy at the club
Speaker 4: who has the bottles and everybody's drinking of them. At
Speaker 4: some point, people got to get their own bottles or
Speaker 4: start sharing drinks. And I was like, damn, you're right.
Speaker 4: So I was like, you know what if you don't
Speaker 4: have any ideas, so was what we're doing.
Speaker 3: You can't come back.
Speaker 2: Straight up that bottles situation. That bottle situation is serious.
Speaker 2: You gotta here. Okay, Well, so that didn't work out,
Speaker 2: So work out what happened? Why didn't it work out?
Speaker 2: Because that's actually a really good idea.
Speaker 3: No, absolutely, And I feel like it didn't work out
Speaker 3: because of the team. So at that time, you know,
Speaker 3: I was really young, so I didn't really know how
Speaker 3: to really execute on it yet and my team around
Speaker 3: how were you? I was about twenty at that time. Yeah, yeah,
Speaker 3: so it was like nineteen twenty and I had the
Speaker 3: great idea, but I just didn't have the good team
Speaker 3: around me. So I was looking on campus for like support.
Speaker 3: So I was like I was literally on LinkedIn back
Speaker 3: then saying hey, like who can I find on campus
Speaker 3: helped me develop to develop this thing, But yeah, I
Speaker 3: just didn't have a good team and so, you know,
Speaker 3: it didn't really work out. But what was cool is
Speaker 3: that I did get to pitch it, and back then
Speaker 3: I was really heavily involved on campus, so I was
Speaker 3: in some of like the business plan competition. So we
Speaker 3: pitched it, raised a little bit of money, but again
Speaker 3: it just didn't take, would you. So we pitched it
Speaker 3: to on campus. We have like business plan competitions, so
Speaker 3: they would get like local angel investors from the Plastward community,
Speaker 3: from Plastward in Clinton community. You know, I got a
Speaker 3: lot of people around there who's just sitting up there.
Speaker 3: They were retired and they're like, hey, like why not
Speaker 3: no support? So if you won these competitions, you would
Speaker 3: get about like a thousand dollars, two thousand dollars to
Speaker 3: kind of work on your idea twenty four hours in
Speaker 3: a day. This guy's triple major and pitching business plans, no.
Speaker 2: Excuse, Like this is crazy, triple major. Triple mame, we
Speaker 2: don't call you triple major. What what's your what's your background?
Speaker 2: West Indian?
Speaker 3: So yeah, yeah, yeah, accident but yeah, yeah, So I'm
Speaker 3: Jamaican and Western and Italian for sure. Yeah. Another Jamaican
Speaker 3: on the on the podcast.
Speaker 2: Leave it up to the Jamaican.
Speaker 3: You know, yes, that has three jobs. Yeah, it is,
Speaker 3: it is. Yeah.
Speaker 2: Oh man, I know it. I know it all right,
Speaker 2: So okay, so that doesn't work out, but you don't
Speaker 2: get discovered, so then you start another business.
Speaker 3: Right absolutely, with all the business. So after well, it's
Speaker 3: kind it's kind of interesting because because with the idea
Speaker 3: dot com, right, I realized back then that's when I
Speaker 3: kind of started resume writing that you know, I can
Speaker 3: take this experience and put on my resume and with that,
Speaker 3: that's actually how I got my first internship at Grand Thornton,
Speaker 3: which was before PwC, which is Grand Thorton is a
Speaker 3: number five accounting from the world, so you got the
Speaker 3: big four and then you kind of got like everything else.
Speaker 3: So Grand Thorne was number five. So to answer your question,
Speaker 3: after the experience with Idea, you know, I was pitching
Speaker 3: it. It was making money with you know, raising money, so
Speaker 3: I was said, you know what, I have more ideas.
Speaker 3: So my junior year, which is also my senior orar
Speaker 3: since A graduated in three years, I decided to launch
Speaker 3: resumes dot co and resumes dot co was the first
Speaker 3: iteration of brand resumes. So back then again, I said,
Speaker 3: you know, I'm not going to just give up on
Speaker 3: this first idea that that didn't really work out. Let
Speaker 3: me just try something new. I was on campus writing
Speaker 3: resumes for myself and for others, and it was working out.
Speaker 3: Like I said, I was able to get that internship
Speaker 3: back grand Thorin and so on and so forth. So
Speaker 3: you're doing it for your friends and they're getting jobs
Speaker 3: all of it. Oh yeah, So yeah, so I was.
Speaker 3: I was literally writing resumes and everybody on campus was
Speaker 3: coming to me for this. I was like anybody thought
Speaker 3: about careers, they would just go like, head up, Brandon,
Speaker 3: Brandon knows what's up. And it was interesting because again,
Speaker 3: like even before I graduated, I was a junior and sophomore,
Speaker 3: literally seniors are coming to me and saying, hey, like
Speaker 3: I need help, can you help with my my LinkedIn
Speaker 3: profile and things like that?
Speaker 2: So all right, So I all right, So but that
Speaker 2: didn't work out either.
Speaker 3: No, So resumes dot Co didn't work out, but the
Speaker 3: process of building that company I think is the foundation
Speaker 3: for a Matt today.
Speaker 2: So all right, so now you have experience, and you
Speaker 2: have the resume experience tonight will fast forward at PwC.
Speaker 2: And what makes you want to rekindle and start that
Speaker 2: over again.
Speaker 3: I heard there was a faithful trip to the West Coast. Yeah,
Speaker 3: West coast. So for my birthdays my birthday is March thirty,
Speaker 3: first of last year, I decided to go out to California,
Speaker 3: right and you know me coming from the East coast,
Speaker 3: so I don't really know a lot about California, but
Speaker 3: I wanted to experience it. And so I flew out
Speaker 3: to California for a weekend. It's actually for my birthday weekend,
Speaker 3: like I mentioned. And during that trip, I was really
Speaker 3: driving up the Malibu coast. So for anybody who's on
Speaker 3: the West coast, definitely checked that out. If you have
Speaker 3: a chance to go to California, shot on you. Yeah beautiful.
Speaker 3: And so I was just driving and I saw so
Speaker 3: much beautiful houses on this coastline and I'm just looking like, man, like,
Speaker 3: it'll be nice to own one of these one day,
Speaker 3: and just that that aspiration. You know, making six figures
Speaker 3: is great, but at the same time, six figures want
Speaker 3: to afford you that type of luxury lifestyle.
Speaker 2: Can't do that. I can't do it. I remember my favorite,
Speaker 2: one of my favorite movies was The Net. Was the
Speaker 2: Social Network. And when justin Timberlake, he told the character
Speaker 2: that was playing Mark Zuckerber, he was like, what do
Speaker 2: you say? He's like, a million dollars isn't cool? He's like,
Speaker 2: you know what, it's called a billion dollars. And the
Speaker 2: reality of it is that there's levels. There's really levels
Speaker 2: in life. And it's like you think a hundred thousand
Speaker 2: is money until you realize it's really not.
Speaker 3: Reality.
Speaker 2: You know, you know when you realize one hundred thousands
Speaker 2: not a lot. When you make a hundred thousand, like
Speaker 2: I ca, I can't, I can't eat one Hundred's the fact.
Speaker 2: That's the fact happened to me because it's like six
Speaker 2: six figures. You always think six figures, it's like so much.
Speaker 2: And I know I made six figures in six months
Speaker 2: and I ain't really have that much money. I'm like
Speaker 2: cost a living that this isn't this isn't going to
Speaker 2: do it?
Speaker 3: Yeah, absolutely, And so at that time and I said,
Speaker 3: I was I was literally driving up down the coast
Speaker 3: and I said, you know what, I want to be
Speaker 3: able to put myself in a position to do this,
Speaker 3: and just working the actual nine to five or ninety
Speaker 3: seven in some cases wasn't gonnaow me to do that.
Speaker 3: And obviously, if you stick around at some of the
Speaker 3: consulting firms, it's a very lucrative career path, and so
Speaker 3: you can go up, go from like associate to senior
Speaker 3: to senior manager, director, partner, and partners make a lot
Speaker 3: of money. Right at the same time, you're really bound
Speaker 3: to your time, and I wanted to have that freedom
Speaker 3: to be able to make the money to do what
Speaker 3: I want to do, but also have the freedom to
Speaker 3: travel and you know, just be on my own type
Speaker 3: of time, earn your leisure factulally. Hence, so you started
Speaker 3: it while you're still working while also working. So after
Speaker 3: I came back from that trip, you know, it just
Speaker 3: dawned on me. I said, you know what, let me
Speaker 3: when I go home, let me just try and do
Speaker 3: this idea again. Because I'm big on ideas, right, and
Speaker 3: I said that business model. I know if I put
Speaker 3: the right you know, mix of services and just structure together,
Speaker 3: let's just I know it can be something.
Speaker 4: So at the time before it crash. Were you offering
Speaker 4: too many things or was it like what happened?
Speaker 3: Yeah, So with resumes dot Co, we actually were offering
Speaker 3: too many services because that was the first issue. And
Speaker 3: then the second is that we didn't really have the
Speaker 3: right price point. So you got to know how to
Speaker 3: presce your business. It's very important to understand like the
Speaker 3: structure that goes into setting your price. So back then
Speaker 3: it was really cheap and inexpensive, and I think that
Speaker 3: the reason behind that is that we were serving the
Speaker 3: wrong market. So when I was on campus, I was
Speaker 3: looking at servicing the college market. I thought that that
Speaker 3: was like the end all be all. Let's just help
Speaker 3: college students Facebook, Let's help them get internships and jobs
Speaker 3: and opportunities. And so our price point wasn't wasn't large
Speaker 3: enough for the service and the time that would take
Speaker 3: to do the business. In addition to that, all the
Speaker 3: services we wanted we were doing like website resumes, which
Speaker 3: is a really interesting concept where you can literally instead
Speaker 3: of having and giving out a paper, you say, hey,
Speaker 3: go to my website and it's actually a resume. We
Speaker 3: were doing social media scrubs. So let's say you were
Speaker 3: looking for you were actively applying, you know they're going
Speaker 3: to go to your LinkedIn and your Facebook and your Instagram,
Speaker 3: so you want to make sure that that's in check right.
Speaker 3: And just the way that we were structuring out our
Speaker 3: services just didn't make any sense. And we didn't have
Speaker 3: packages at the time. So I think that, you know,
Speaker 3: it was just too much. People would go to website,
Speaker 3: they would they wouldn't see they couldn't identify with a
Speaker 3: package or service, which is what we fix with brandresimes
Speaker 3: dot com.
Speaker 2: So you start, you started by yourself right when you
Speaker 2: first started, like how many hours are you So you're
Speaker 2: working nine to six in your regular job.
Speaker 3: Yeah, ninety six and nine to seven in some cases
Speaker 3: with the consulting, you know, you're really traveling, so you're
Speaker 3: working up five point thirty on Mondays. You're traveling to
Speaker 3: in my case was Philadelphia for a while. You're getting
Speaker 3: there at like eight thirty am or so, you work
Speaker 3: until about five or six. You might go to the
Speaker 3: gym by the time you get back to the hotels
Speaker 3: about eight thirty nine, and then yeah, I would just
Speaker 3: take from there until about you know, two in the
Speaker 3: morning or so. And I knew that I had to
Speaker 3: put in the time to get to the effort.
Speaker 2: So you work from eight o'clock in the morning to
Speaker 2: nine o'clock at night at your regular job. After everything
Speaker 2: is done.
Speaker 3: Monday through Thursday, and then Fridays sometimes you you'd be
Speaker 3: able to work from home.
Speaker 2: And then from from nine to two in the morning,
Speaker 2: you worked on your side hustle, which was you side
Speaker 2: hustle absolutely every day, and you're building that up, and
Speaker 2: we got how quick? But how quick when you start
Speaker 2: making money you resume?
Speaker 3: Yeah, so I think that the preparation. So it was
Speaker 3: about a month and a half of preparation that went
Speaker 3: into actually setting it up because what I realized is
Speaker 3: that I want to set it up the right the
Speaker 3: right way, right, so with the brand resume, with resumes
Speaker 3: dot co. You know, essentially I did everything myself. I code.
Speaker 3: I literally learned to code HTML, JavaScript all that, built
Speaker 3: website myself, set up on my own marketing. But I said,
Speaker 3: this time, let me outsource to you know, professionals who
Speaker 3: do that. And you know, it's funny. It was like
Speaker 3: it was really a Gary Vee quote that stuck out
Speaker 3: to me, and he said that ninety nine percent of
Speaker 3: problems in business can be solved by you know, hiring someone,
Speaker 3: and it was powerful because I was like, wait, I
Speaker 3: try to do everything myself the first time. So the
Speaker 3: website development, I found the cheapest developer in Pakistan, which
Speaker 3: was great, and he actually went off to become he's
Speaker 3: actually a a senior website developer for US now he's
Speaker 3: actually full time just through relationship building. But yeah, in
Speaker 3: terms of making money, as soon as we put it out,
Speaker 3: it was an instant hit. And I think it was
Speaker 3: a hit because it was always a great idea. We
Speaker 3: just didn't have the right execution, fit and execution.
Speaker 2: So then like four months after in at that point
Speaker 2: you quit your job.
Speaker 3: Right for three months, So we launched in May and
Speaker 3: then about five months I knew it was time.
Speaker 2: How much were you making a month when you quit
Speaker 2: your job?
Speaker 3: We was made So I was making about yeah, thee
Speaker 3: hundred thousand at PwC, so you know after taxes, like
Speaker 3: I mean with the resume, with the resumes, Yeah, we
Speaker 3: was hitting twenty to twenty five.
Speaker 2: Once you had twenty thousand with resumes, is over?
Speaker 3: Oh, it was over. Yeah. At that point I knew
Speaker 3: that I was onto something. But at the same time,
Speaker 3: I wanted to make sure that you know, the income
Speaker 3: was consistent. So the first month we did about maybe
Speaker 3: four thousand dollars in sales. Then we jumped up to
Speaker 3: fifteen twenty twenty five. Right, but it needs to be consistent.
Speaker 3: You don't want to just you know, quit your job
Speaker 3: before you know that your side hustle is taking off. Yeah,
Speaker 3: but at the same time, if you wait too long,
Speaker 3: you know, you can't you can't.
Speaker 4: Exactly, you did something very important that one of our
Speaker 4: alumni said she did the kik Waz.
Speaker 3: She was like, the best thing I did was fire myself.
Speaker 4: I fired myself and hid everybody else to do the
Speaker 4: things that you know what I'm wasting, I'm taking too.
Speaker 3: Much time to do. Absolutely, you need to focus on
Speaker 3: strategy as a business owner and also like where you
Speaker 3: see growth in partnerships and things like that.
Speaker 2: All right, so we're going to talk about the business
Speaker 2: model of your actual business. But in the next segment,
Speaker 2: we're going to talk about how people can make more
Speaker 2: money at their jobs. Yeah, via a few different hacks.
Speaker 2: Since this is the line of work that you're men,
Speaker 2: we're going to enlighten people and give them some free game. Absolutely,
Speaker 2: drop some jabs all right, So, as I said, the
Speaker 2: vast majority of Earn Your Leisure's listeners, and the vast
Speaker 2: majority of people, not just an America and all over
Speaker 2: the world are employees. And there's nothing wrong with that
Speaker 2: because everybody's not an employer. Everybody doesn't want to be
Speaker 2: a business owner. But even if you do have aspirations,
Speaker 2: you still need to know how to maximize your job
Speaker 2: income while you're pursuing your side hustle or before you
Speaker 2: actually leave and do a full time entrepreneur thing. Right,
Speaker 2: So we're gonna talk about a few different hacks. The
Speaker 2: first thing is LinkedIn. We cover LinkedIn a little bit
Speaker 2: with christ and shot the Chris, but we didn't really
Speaker 2: go deep diving on LinkedIn. And I think that people
Speaker 2: don't fully understand LinkedIn. Unfortunately, true, they don't even they
Speaker 2: don't even know. Like LinkedIn is huge, huge, It's not
Speaker 2: something that is small. It's big time, but it's big
Speaker 2: time with the right people like So, just to give
Speaker 2: you some status, it's three hundred million users on LinkedIn
Speaker 2: and two hundred countries monthly users. Bro Yes, seventy seven
Speaker 2: percent of recruiters use LinkedIn. And the cool thing about
Speaker 2: it is thirty three percent of millionaires on LinkedIn, So
Speaker 2: LinkedIn is really like the the higher exchellent social network site.
Speaker 4: So like if you can compare it like Facebook is
Speaker 4: for like personal relationships and LinkedIn is more like for
Speaker 4: business relationships.
Speaker 3: Yeah, it's that form of social media.
Speaker 2: It's social media people that don't want to make money.
Speaker 3: Business the business. Business, the business. Yeah, I'd say it's
Speaker 3: the largest B to B network.
Speaker 2: And the thing the thing about LinkedIn to with everybody's
Speaker 2: on LinkedIn, like literally like LinkedIn it has to. I
Speaker 2: think it has the most powerful algorithm to show on Google.
Speaker 2: So like when you type somebody in like their name,
Speaker 2: the first thing that pops uple is that LinkedIn page.
Speaker 2: It's like a business card at this point, Like you
Speaker 2: have to have a LinkedIn page, and when you're Google
Speaker 2: that comes up first.
Speaker 3: It's Google searches.
Speaker 2: And everybody, all the high powered executives, people, people that's
Speaker 2: not on Facebook or Instagram, it's on LinkedIn. Like that's
Speaker 2: a fact. It happens all the time, and it's a
Speaker 2: way to actually grow your network, make money and not
Speaker 2: just get a job. It's a way to network with
Speaker 2: people do all kinds of stuff. So first off, all right,
Speaker 2: So LinkedIn is a big part of like your story.
Speaker 3: Right, Oh, absolutely completely LinkedIn is. It's been huge for growth.
Speaker 2: So why is LinkedIn so important?
Speaker 3: I think LinkedIn is really important and that you hit
Speaker 3: it on the head what you said. It's about three
Speaker 3: hundred and three million active users a month, right, And
Speaker 3: so LinkedIn has a huge network of profess on there
Speaker 3: who are trying to do one of two things. Primarily,
Speaker 3: it's one to recruit for talent and to just to
Speaker 3: actually sell something. Right. So if you're a B to
Speaker 3: B professional, whether you're selling like software or digital services, like,
Speaker 3: that's the place you need to be. And it's great
Speaker 3: because it's like your first touch point for some to
Speaker 3: know aboue. So let's say you go to like a
Speaker 3: career fair or your networking and say, hey, like, here's
Speaker 3: my business card. You know, the first thing that I do,
Speaker 3: I'm going to go in search you up on LinkedIn
Speaker 3: because I want to know who you are and I
Speaker 3: want to know your background. Do business cards still work?
Speaker 3: Business cards do work? Okay? But LinkedIn is the extended
Speaker 3: version of i'd say business card and a resume, right,
Speaker 3: because when you go on LinkedIn, you can see someone's title,
Speaker 3: So that's the first thing that you're going to see,
Speaker 3: which is very important and it needs to be engaging.
Speaker 3: You can read their summary, so a little bit of
Speaker 3: a buy about them, and then you can see all
Speaker 3: of their experience, some of their volunteer work, whether they're
Speaker 3: available for pro bono work. So it's really like a
Speaker 3: digital download, quick and easy on someone's professional background. Yeah.
Speaker 2: Another LinkedIn hack that Chris Senegal actually said is that
Speaker 2: especially if you're self employed. If you're self employed, you
Speaker 2: can give yourself any title you want, but nobody really
Speaker 2: knows that you just gave yourself a title. So like,
Speaker 2: if you have a company, you can call yourself senior
Speaker 2: marketing director, you can call yourself vice president, president, all
Speaker 2: this stuff, and when they see it, it's like alhwa's
Speaker 2: the president of a company, CEO of a company.
Speaker 3: And then when you reach out to other presidents exactly
Speaker 3: say okay, president's a president, I understand. And it gives
Speaker 3: you an instant credibility when you can, when you can effectively,
Speaker 3: you know, announce yourself right, because then people will kind
Speaker 3: of take you seriously. If you're an associate reaching out
Speaker 3: to a director, that that might not work right levels.
Speaker 3: Exactly the same thing in the corporate world, like I
Speaker 3: wouldn't as an associate just go emailing partners like Hi,
Speaker 3: nice to meet you. I would take a formal approach
Speaker 3: in doing that. But with LinkedIn, it really empowers you
Speaker 3: to be able to connect with anybody and especially leverage
Speaker 3: r alumni network as well. It's something that a lot
Speaker 3: of people don't really talk about but on LinkedIn, which
Speaker 3: you can also actually do is type in your university
Speaker 3: or any university, and what allows you to do is
Speaker 3: filter by by year that someone graduated and by job
Speaker 3: title and function, so you can find alumnis in any field,
Speaker 3: especially if you wanted to start, like if you wanted
Speaker 3: to reach out to someone to start to start a
Speaker 3: conversation on the business opportunity, or just to find people
Speaker 3: in general.
Speaker 2: That's huge. I'm glad you said that because that's something
Speaker 2: that you hear a lot. It's like reach out to
Speaker 2: your alumni network, especially if you are local, like if
Speaker 2: you from New York and you went to school in
Speaker 2: New York, or you went to school in the Tristitate area,
Speaker 2: or you know, on the East Coast and it's a
Speaker 2: large school, like there's a lot of alumni in the Yeah,
Speaker 2: so for me, I went to Hawaii, so that didn't
Speaker 2: really work out too much. But but even if you
Speaker 2: have a situation like that, and this is another hack
Speaker 2: for like recent college grads and just people in general
Speaker 2: that went to college a lot of times, like let's
Speaker 2: say at university like Hawaii. Right, So obviously there's not
Speaker 2: a lot of Hawaii alumni in New York, but there
Speaker 2: are there are some, and it's a smaller group as
Speaker 2: opposed to NYU what it is a million, So now
Speaker 2: this might be like a couple hundred or a thousand,
Speaker 2: So now I can network with them easier because it's
Speaker 2: a smaller community as opposed to a million people, like
Speaker 2: you said, like Syracuse with it's so many alumnis, like
Speaker 2: everybody's an alumni, right.
Speaker 3: Right, And then you also have a warm connection with
Speaker 3: that person. You already have like a commonality between yourself.
Speaker 3: Hey you went to Hawaii. I went to Hawaii too.
Speaker 3: Hey you're from New York, I'm from here as well.
Speaker 3: And then with LinkedIn, you can even double down into
Speaker 3: see like if they have any like overlapping, like you
Speaker 3: might have went to the same high school someone and
Speaker 3: you just never know, right, So there's a lot of
Speaker 3: things on the on just looking at someone's profile that
Speaker 3: you can identify before you reach out and then that
Speaker 3: kind of will you know empower that conversation. You got three.
Speaker 4: Hundred and three million monthly users, right, users, How do
Speaker 4: I make my LinkedIn more visible?
Speaker 3: Like? What are some things I need to do? Yeah?
Speaker 3: So on the profile setting side, there's a lot of
Speaker 3: things that you can enable there. So a lot of
Speaker 3: people don't know that LinkedIn has one of the most
Speaker 3: robust profile settings that you can actually of a social
Speaker 3: media network. So on LinkedIn, like you can literally go in,
Speaker 3: go to your profile, which lot of people don't play
Speaker 3: around with, and you can enable your profile visibility to
Speaker 3: set it to all right, because I think as soon
Speaker 3: as you create your profile, it's set to only your
Speaker 3: first connections. So first connection is like, let's say I'm
Speaker 3: connected to you. A second connection is say I'm connected
Speaker 3: to you, but I'm not connected to Rashad, right, So
Speaker 3: that would be a second connection, and a third connection
Speaker 3: would be like a third degree away from that. So
Speaker 3: someone that Rashad is connected to but I'm not connected to,
Speaker 3: so that's a third connection. So what you can do
Speaker 3: on LinkedIn is set that to be visible to everybody,
Speaker 3: so anyone who sees your profile can actually look at
Speaker 3: your stuff because if not, they won't be able to
Speaker 3: see that. So on the setting side, and then also
Speaker 3: letting people know that you're open to opportunities.
Speaker 2: So what is linked to all right? So LinkedIn for
Speaker 2: anybody that's not familiar is like it's like a resume.
Speaker 2: You go in there, you type your whole resume, like
Speaker 2: where you went to school, what your previous jobs were,
Speaker 2: your work experience, and you put a picture up and
Speaker 2: that's like what it is.
Speaker 3: Right, So picture is important too, Yeah, yeah, absolutely, yeah, picture,
Speaker 3: So yeah, it's quality a lot of people.
Speaker 2: You can use for a lot of different things, but
Speaker 2: a lot of people use it to find jobs or
Speaker 2: to improve their Like they might be at one job,
Speaker 2: but they want to network up and go to a
Speaker 2: higher level job.
Speaker 3: Right.
Speaker 2: So that's why a lot of recruiters are on LinkedIn
Speaker 2: because they're constantly recruiting people for different jobs. So there's
Speaker 2: a service called LinkedIn Premium.
Speaker 3: Yeah, so there's LinkedIn Premium. So LinkedIn has a full
Speaker 3: suite of options, premium options, just for the actual job seeker.
Speaker 3: So there's LinkedIn Premium, which I kind of talk about,
Speaker 3: and then there's also LinkedIn solutions for business owners which
Speaker 3: you can do to kind of enable that sales growth
Speaker 3: or your brand awareness. So you can also advertise on
Speaker 3: LinkedIn as well. So a lot of people don't know
Speaker 3: about that. It's a huge market outside of just your
Speaker 3: regular Instagram or YouTube because you really think about advertising
Speaker 3: on LinkedIn as well.
Speaker 2: Right, So what is LinkedIn?
Speaker 3: Like? All right?
Speaker 2: So like profile, what's done?
Speaker 3: So LinkedIn Profinder is a platform that LinkedIn created and
Speaker 3: it really monetizes, you know, its members, and so what
Speaker 3: LinkedIn Profiler will do is it will literally send you
Speaker 3: leads on a daily basis from a certain category. So
Speaker 3: all right, so let's say you want to be a
Speaker 3: pro on LinkedIn. What you need to do is to
Speaker 3: construct your profile in a way that's going to say hey,
Speaker 3: I'm a pro. So from your title, to your summary,
Speaker 3: to your skill sets. And when you're also putting all
Speaker 3: that in and building out your profile, you want to
Speaker 3: make sure that you're putting that you're a full time
Speaker 3: freelancer or a full time business owner. Right. So LinkedIn
Speaker 3: profile is only for professionals in a certain category. Whether
Speaker 3: it's resume riding, or let's say you own a law firm,
Speaker 3: whether you own a marketing agency. You can get on
Speaker 3: profinder and start ticket leads. Literally, LinkedIn will send you
Speaker 3: tons of leads for that leads like for people looking
Speaker 3: for jobs, for people on its platform looking for opportunities.
Speaker 3: So profinders more so on the business side. So let's
Speaker 3: say you're a business so I'm on linked profilder, I'm
Speaker 3: a pro. They will literally send me leads based off
Speaker 3: of a certain criteria. So let's say you googled digital
Speaker 3: marketing services, right, LinkedIn profile will pop up and say, hey,
Speaker 3: we can connect you with professionals on our platform, and
Speaker 3: then they'll do like a small intake form. They'll put
Speaker 3: a little bit information and then LinkedIn will send you that.
Speaker 4: It's like an application tracking system, like depending on the
Speaker 4: word I put in, it'll come back to you.
Speaker 3: So it's more so for if you're a business owner
Speaker 3: and you're trying to grow your business. So this is
Speaker 3: more so on the on the business side. Right, So
Speaker 3: you're so you're a professional, so you have a regular
Speaker 3: profile and you're a professional and it shows a hey
Speaker 3: like I do this, and LinkedIn will then simulate, so
Speaker 3: similar to like fever or upwork, orthumbtack dot com. You
Speaker 3: know they will literally send you leads and then you
Speaker 3: can go ahead and continuous conversations. That's more so on
Speaker 3: the business side.
Speaker 2: So like if somebody is a resume writer like yourself,
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Speaker 2: And somebody is looking to revamp their resume, absolutely, LinkedIn
Speaker 2: will send you the resume writer that person's contact information. Yeah,
Speaker 2: so you already know that that person is in the
Speaker 2: market for your services because they already.
Speaker 3: Expressed contact form. Right. And it's not just resume. There's
Speaker 3: about thirty or forty different service on there, from bookkeeping
Speaker 3: to real estate. I think there's real estate attorneys on
Speaker 3: their real estate agents. Everything's on LinkedIn. So it's a
Speaker 3: great way for you to also expand and to get
Speaker 3: more leads from what you might be doing.
Speaker 2: Ready, how do they know? Like all right, how do
Speaker 2: they know somebody wants a resume written? Like they have keywords?
Speaker 2: So they have like questionnaire.
Speaker 3: So it's pretty interesting on LinkedIn because on LinkedIn what's
Speaker 3: happened is a lot of people there for jobs. Right,
Speaker 3: So let's say you're looking for a job as a
Speaker 3: senior financial analyst in the actual jobs tab, it will
Speaker 3: pop up as you're sifting through jobs, Hey do you
Speaker 3: want a resume rider? Are you looking to revamp your resume?
Speaker 3: If they click on that, it will then take them
Speaker 3: to fill out all the swallow like intake form which
Speaker 3: will then intend to the pros. So it's almost like
Speaker 3: a process where like if you need something, hey, I
Speaker 3: have somebody for you, so you.
Speaker 2: Just sit back and wait all day. Wow, that's dope, genius.
Speaker 2: How much does that cost?
Speaker 3: So? LinkedIn profinder is about sixty dollars for the premium members,
Speaker 3: which isn't expensive, right because they'll continuously send you leads
Speaker 3: depending on the service that you're on there for. But
Speaker 3: then it does scale up because again you can do
Speaker 3: premium or you can also have like LinkedIn Sales Navigator,
Speaker 3: which is also a great tool for a B to
Speaker 3: B What sales Navigator So LinkedIn's Sales Navigator is essentially
Speaker 3: a platform where you can go on LinkedIn and you
Speaker 3: can save leads. So a lot of people only see
Speaker 3: LinkedIn like free version right, which is like the regular
Speaker 3: dashboard you get on there. You can edit your profile,
Speaker 3: you can apply to jobs. But LinkedIn Sales Navigator, which
Speaker 3: can go on there is a separate dashboard and you
Speaker 3: can save accounts. What will also do is recommend you lead.
Speaker 3: So let's say you're in the business of selling software, right,
Speaker 3: so you have a Sales Navigator account, and let's say
Speaker 3: you know your boss is like, hey, we want to
Speaker 3: target XYZ companies. You can literally put those companies in
Speaker 3: and it will literally send you a curated feed of
Speaker 3: information on that company, on the people. So let's say
Speaker 3: those folks are posting content, It'll send that for you.
Speaker 3: You can save leads, share it with your other team
Speaker 3: members to really empower your like your B to B
Speaker 3: process of like you prospecting and reaching out. So it's
Speaker 3: a great way to say, Okay, hey, I'm looking to
Speaker 3: expand in this category. In twenty twenty, like you can
Speaker 3: easily find and save the leads. So it's a great
Speaker 3: way to what is LinkedIn salary. LinkedIn salary is pretty interesting.
Speaker 3: It's like a tool where you can essentially go on
Speaker 3: there and run salary boards, so similar to so there's
Speaker 3: a few websites like payscale, dot Com, claus Store a
Speaker 3: lot of you guys might might know about, but LinkedIn
Speaker 3: salary is a similar service. So you can go there
Speaker 3: and say, hey, I'm looking to be a product manager
Speaker 3: for example, right, it will say, okay, what location and
Speaker 3: what seniority level, and it will literally give you a
Speaker 3: full blown report on what you should expect to be
Speaker 3: compensated for that salary because where you're at in the country,
Speaker 3: depending where you're at. And that's really important because a
Speaker 3: lot of times when you're applying to a job like these,
Speaker 3: these companies are starting to not put salaries on there,
Speaker 3: so you don't even know what they'll give your range, like, hey,
Speaker 3: this job pays anywhere from eighty five thousand to one
Speaker 3: hundred and thirty five thousand, so you see that a lot.
Speaker 3: And so with the LinkedIn salary, it will give you
Speaker 3: a little bit more of an accurate representation based off
Speaker 3: of what people on they're saying, Hey, this is why
Speaker 3: I get paid.
Speaker 2: So how does somebody make their profile more attractive for
Speaker 2: recruiters if they are looking to leave their job or
Speaker 2: find a new job with things that nature.
Speaker 3: Yeah, so that's that's really important. So in terms of
Speaker 3: making your profile more tractive, and it's not just for
Speaker 3: people who are looking for jobs, but also have any
Speaker 3: business owner, your profile needs to talk about your accomplishments,
Speaker 3: and you need a really good summary. So a lot
Speaker 3: of people don't don't kind of skip over that or
Speaker 3: on your LinkedIn you may not even have a summary.
Speaker 3: So you really want to focus on your accomplishments, maybe
Speaker 3: putting some of like your core competencies or areas of
Speaker 3: expertise out there. So let's say someone sees your profile,
Speaker 3: they'll quickly understand what you're about. It's almost like the
Speaker 3: first third, like before I go down and like actually
Speaker 3: eat and kind of see like everything else, Like I
Speaker 3: want to know like what's up, like as as soon
Speaker 3: as you get there.
Speaker 2: So all right, what if somebody is looking for a
Speaker 2: job and they don't want to let their job know.
Speaker 3: That they're looking for a job, how do you keep
Speaker 3: that proud.
Speaker 2: How does that happen?
Speaker 3: Yeah, So what you can do on the LinkedIn side
Speaker 3: is pretty cool. You can signal to LinkedIn that all
Speaker 3: of your profile updates will be in stealth. So in
Speaker 3: the profile settings kind of said that before, like then
Speaker 3: have some of the most robust settings. What you can
Speaker 3: do is turn all those those updates to your network
Speaker 3: off and so that way you can update your profile
Speaker 3: kind of in stealth mode. And that way it won't
Speaker 3: signal to your employer, right because you don't want them knowing, Hey,
Speaker 3: I'm looking for thy Yeah, because you know we don't. Yes,
Speaker 3: it's not something.
Speaker 4: That's what we're looking for new person to hire. Now,
Speaker 4: I know Facebook has groups LinkedIn do they have groups
Speaker 4: as well? And if so, like what's the importance in
Speaker 4: them and commenting and things like that.
Speaker 3: Yes, So engagement on LinkedIn is huge, right, Like you
Speaker 3: for you to kind of grow your audience and your
Speaker 3: connections your networks, you're definitely going to be on their
Speaker 3: posting content, liking, commenting, things like that. But with the
Speaker 3: LinkedIn groups, I mean it's a great way for you
Speaker 3: to go ahead and build a tribe in an audience.
Speaker 3: So it's a great feature. It's been around for a while.
Speaker 3: So I'm in a few groups in the resume riding space,
Speaker 3: so you can get like a whole bunch of people
Speaker 3: together who have a similar commonality or interest and kind
Speaker 3: of grow that. Similar to Facebook groups, I use them
Speaker 3: a lot, and it's a great way to if you're
Speaker 3: on LinkedIn all day every day, to kind of keep
Speaker 3: your your network you know, together and kind of keep
Speaker 3: them updated. So I think that groups are are a
Speaker 3: great option, but it just depends on like what you're
Speaker 3: look for, what you're looking to do, because there needs
Speaker 3: to be value. You don't just want to join a
Speaker 3: group where they're just self promoting. So that kind of
Speaker 3: happens a lot nowadays, like they're just promoting, you know, themselves.
Speaker 3: But a group should really be something where everybody's getting
Speaker 3: value out of the content that's being created.
Speaker 4: And how important is it or how frequent should you
Speaker 4: be creating consent or making posts for LinkedIn.
Speaker 3: Oh every day? I mean, it depends on what you're
Speaker 3: looking for. But I've seen that people even posting their
Speaker 3: resume on LinkedIn saying hey, you know, I don't have
Speaker 3: a job, like can someone connect me? And that's get
Speaker 3: two hundred three hundred likes, which is huge because LinkedIn's
Speaker 3: reach is very organic though, so it's not like Instagram
Speaker 3: and Facebook where you got to really pay to get
Speaker 3: like organic views and things like that. And so yeah,
Speaker 3: I think that's really really good. I never thought of that.
Speaker 4: So, like when somebody's putting like a memeo on Instagram,
Speaker 4: somebody on LinkedIn is actually putting up like I need
Speaker 4: a job, here's my resume.
Speaker 3: Yeah, you can put up have a job. Or you
Speaker 3: can also just put like updates to like you can
Speaker 3: put like company events or photos, different things like that.
Speaker 3: So it's really a professional network. So there's a different
Speaker 3: level of content i'd say etiquette that you would take
Speaker 3: on LinkedIn. Then Facebook and the culture.
Speaker 2: Another thing with LinkedIn a lot of times, well, something
Speaker 2: that I learned early on is that so like in
Speaker 2: my business as a financial advisor, the lifeline is referrals.
Speaker 2: That's how we get clients. That's how I get clients.
Speaker 2: So that's a difficult thing for a lot of people
Speaker 2: because they don't know, they don't have a system to
Speaker 2: get referrals. LinkedIn is a way that you can get
Speaker 2: referrals where you can you know, if you're mutual friends
Speaker 2: with somebody on LinkedIn, you can do You can look
Speaker 2: at who they're connected with and say, okay, like this
Speaker 2: is a person that I definitely want to meet. So
Speaker 2: a lot of times you ask somebody for referrals. The
Speaker 2: worst thing you can do, and this is a sales
Speaker 2: tip anybody, the worst thing you can do in sales
Speaker 2: is to say who do you know to refer me to?
Speaker 2: They don't know anybody. You gotta be specific, like, Okay,
Speaker 2: this is what I'm looking for. I'm looking for somebody
Speaker 2: that just had a baby, that just got married. Who
Speaker 2: do you know?
Speaker 3: Now that helps.
Speaker 2: But now if you have a list, like if you
Speaker 2: know I want to meet Wayne Johnson, who's the vice
Speaker 2: president at this company, I know you know them because
Speaker 2: you're connected. So don't say you don't know exactly. How
Speaker 2: can you introduce me to them? Put them on the spot.
Speaker 2: You gotta put them on and then you print the
Speaker 2: list out and you bring it with you and you
Speaker 2: have an uncomfortable conversation. This is the thing about referrals.
Speaker 2: It's going off a little topic, but it's it's it's
Speaker 2: business related. You have to have uncomfortable conversations when it
Speaker 2: comes to referrals. Referrals are extremely we haven't talked about
Speaker 2: referrals yet. There's no business without referrals. It's the biggest
Speaker 2: thing in the world. And people are so scared to
Speaker 2: ask for referrals because nobody wants to be People are
Speaker 2: just scared, like they're just like, I don't want to
Speaker 2: I already I already made some money. I don't want
Speaker 2: to screw it up, right, But you make money once.
Speaker 2: That's not enough. You got to have a system in
Speaker 2: place where you can make money on a continuous basis.
Speaker 2: The easy way to do it that as referrals. So
Speaker 2: you have to have a referral system in place. And
Speaker 2: LinkedIn is a powerful way to have a referral system
Speaker 2: because it has people that you can already reach out
Speaker 2: to and you can present them in the meeting, the
Speaker 2: closing meeting, and you can ask them, I need to
Speaker 2: be introduced to this person. Can you can you do it? Yeah?
Speaker 3: And that's what LinkedIn was for its It's really a
Speaker 3: networking tool. And the best way to network is when
Speaker 3: someone knows I can trust you and say and if
Speaker 3: I know that you have a connection, it shouldn't be
Speaker 3: that hard for you to make the intro, and that's
Speaker 3: all you're really looking for. Another thing on LinkedIn to
Speaker 3: kind of speaking on that whole referral piece is recommendations,
Speaker 3: and on LinkedIn, it's a really robust way for you
Speaker 3: to show someone that you know your your craft is
Speaker 3: by getting recommendations. You can actually send those out to people,
Speaker 3: which is even great. You know, even if it's like
Speaker 3: friends and family, you know, you can start to establish credibility.
Speaker 3: And then with the credibility when you are reaching out
Speaker 3: to referrals, people can then see, hey, like this person
Speaker 3: knows a lot about this subject.
Speaker 2: They beat that in my head. LinkedIn, They beat that
Speaker 2: in my head. That's why I'm so adamant about LinkedIn.
Speaker 2: It's like when I became a financial advisor for three years,
Speaker 2: I had to go to training three days a week
Speaker 2: at the firm I was working with, and that's all
Speaker 2: they talked about with LinkedIn, like they were in love
Speaker 2: with LinkedIn. I'm like, I never even heard of LinkedIn before,
Speaker 2: but apparently everybody was using it, and they just kept
Speaker 2: being ahead, like you got to use LinkedIn like LinkedIn, LinkedIn, LinkedIn,
Speaker 2: So don't sleep on LinkedIn people. It's something that like
Speaker 2: I said, especially in our community, a lot of times
Speaker 2: we don't understand the power of it. There's not as sexy,
Speaker 2: it's not as cool as Facebook, or well, not Facebook,
Speaker 2: but Instagram for sure. It's not exciting at all.
Speaker 3: But guy's purpose, it has his purpose. Yeahs outa say.
Speaker 4: The last thing about LinkedIn is that even on Instagram
Speaker 4: they have hashtags. How effective are hashtags and LinkedIn audio
Speaker 4: effective at all?
Speaker 3: Yeah? Very very very effective. And you know, unlike Instagram
Speaker 3: and kind of Facebook, when you go on LinkedIn, you
Speaker 3: should really only use about four to five hashtags and
Speaker 3: keep them very specific to the content that you're going
Speaker 3: to post about. So for me, I post a lot
Speaker 3: of content about like employment or resumes or interviewing. But
Speaker 3: if I'm only going to post the content about let's
Speaker 3: say resumes, I'm not going to say hashtag interview. I'm
Speaker 3: going to keep it really specific. Because what you can
Speaker 3: also do is have your post trending in a specific hashtag,
Speaker 3: and then LinkedIn will actually let you know. So let's
Speaker 3: say you post a really great content, whether it's an article,
Speaker 3: a blog, or a short form long form, and you
Speaker 3: have some really good hashtags, people literally like they will
Speaker 3: literally like like constantly review hashtags and actually go in
Speaker 3: there and say, hey, like I'm going to follow hashtag
Speaker 3: and it's like it's like similar to Instagram, where like
Speaker 3: you might follow hashtag, but are you really liking this stuff?
Speaker 3: On LinkedIn? The engagement is huge for hashtags. So you
Speaker 3: definitely want to post content that people will resonate with.
Speaker 3: And yeah, I think there was that that said like
Speaker 3: one percent of people on LinkedIn actually post content, So
Speaker 3: you being part of that one percent is great because
Speaker 3: you're getting it out there. There's a lot of lurkers
Speaker 3: on social media and the internet in general, right, so
Speaker 3: you want to be on that side.
Speaker 2: So resumes, right, going off with LinkedIn, a couple questions
Speaker 2: just on resumes because you have a resume writing company,
Speaker 2: So how can somebody improve their resume? This is something
Speaker 2: that is not easy. I've never I've never had a
Speaker 2: resume before. I've had a bunch, so I've never had
Speaker 2: a resume before.
Speaker 3: But for a resume, the resume thing.
Speaker 2: Is big obviously if you're looking to have a job, right,
Speaker 2: what is some ways that people can I know you said.
Speaker 3: Like keywords, keywords are huge?
Speaker 2: What does that mean?
Speaker 3: Keywords means that there are certain things in your resume
Speaker 3: that will resonate with the recruiters searches. Right, So any
Speaker 3: recruiter they're running certain researches on you know, these different
Speaker 3: job boards to kind of find your resume and for
Speaker 3: you to pop up as a candidate. And so if
Speaker 3: you have the right keywords in your resume, you will
Speaker 3: get picked up. So it's almost like SEO and search right, right, Yeah,
Speaker 3: so it's almost like the same concept.
Speaker 2: So what are some keywords?
Speaker 3: So the keywords will depend on your industry, So there's
Speaker 3: no one size fits all resume, and that's a really
Speaker 3: distinct education for example. Yeah, education for example, So you
Speaker 3: may want to put something like you know, uh forever,
Speaker 3: well what type of education rule because it does events, Oh,
Speaker 3: you know what administration administration, So you want to put
Speaker 3: like some of your executive assisting capabilities, might want to
Speaker 3: put that you do whether it's like bookkeeping. But you
Speaker 3: got to keep it specific to like your actual skill
Speaker 3: sets and the roles, so you don't just want to
Speaker 3: stuff keywords in there that are just going that you
Speaker 3: see on the jobscriptions. A lot of people do that
Speaker 3: the read a job descriptions and say hey, like I
Speaker 3: saw this, let me just put in my resume. But
Speaker 3: you want to make sure that it's going to resonate
Speaker 3: with the skill sets that you do have. So it
Speaker 3: really just depends. Like let's say you're in the technology field,
Speaker 3: you may want to put like software development on there, right, engineering.
Speaker 3: So it really does depend on the actual resume because
Speaker 3: it goes by the industry. You can't just say, hey,
Speaker 3: you know, I want to get a job as a
Speaker 3: as a teacher, but you have like you just put
Speaker 3: everything on there. Because people are multifaceted.
Speaker 4: What about the standard length or a lesbie Because I've
Speaker 4: seen people hand in five page resumes, I've seen two
Speaker 4: page What is the standard list?
Speaker 3: So I'm going to give you answer that they don't
Speaker 3: want to hear. What is it? It depends, It depends.
Speaker 3: But the rule of thumb for us is that we
Speaker 3: want to keep your resume to one page. And the
Speaker 3: reason that we want to do that is because we
Speaker 3: want to be more concise with like the formatting, the structure,
Speaker 3: and how we organize it. But let's say you're like
Speaker 3: an executive or you have fifteen twenty years or experience,
Speaker 3: we may offer the two pay dress may but we
Speaker 3: definitely don't want to do a three pay dress. Maye
Speaker 3: like three page resumes. They don't work anything more than
Speaker 3: in two pages. You're kind of shooting yourself in the foot.
Speaker 3: All right, what are some things that should not be
Speaker 3: on it? What definitely should never be on your resume?
Speaker 3: Definitely not an objective statement. I don't know where these
Speaker 3: things came from. Objective I had that so we know, definitely,
Speaker 3: any employer is going to know that you're looking for
Speaker 3: a job, so we can cut the objective statement right
Speaker 3: out right out the gate, right you even going through
Speaker 3: of applying like they know, hey, like you're qualified for
Speaker 3: the role. So you don't feel don't want an objective statement.
Speaker 3: That's number one. Number two is you don't want a
Speaker 3: photo on your resume because what it will do is
Speaker 3: it will throw off the ATS systems. So ATS system
Speaker 3: stands for Applicant Tracking System, and it's the system that
Speaker 3: all the modern recruiters and hire managers are using to
Speaker 3: sift through the dozens, if not you know, hundreds of
Speaker 3: applications that they're getting for these actual roles. And so
Speaker 3: how it works is that the ATS system is kind
Speaker 3: of parsing your resume. So let's say you're you upload
Speaker 3: it on zip recruiter or career buildler. It's literally parsing
Speaker 3: to see, Okay, does this resume have an edge cation section?
Speaker 3: Does the resume have a professional experience section? Skills section?
Speaker 3: And so a lot of them are pretty outdated and
Speaker 3: they're not, you know, really built to process photos, and
Speaker 3: so the photo can throw it off. And say, let's
Speaker 3: say where your education would be, like a will have
Speaker 3: your your skills there, and so you don't really want
Speaker 3: to have a photo on there because they would just
Speaker 3: throw that off. Right. It's it's kind of.
Speaker 4: When when you talk about the skills secsion. I was
Speaker 4: reading somewhere and like, there's no need to no longer
Speaker 4: put that I know how to use Microsoft Word or outlook,
Speaker 4: Like these are soft skills that.
Speaker 3: Should not even be mentioned anymore. Is that true? Well,
Speaker 3: it depends because for certain for certain fields, Let's say
Speaker 3: you're on the creative side, like I would definitely put
Speaker 3: like Adobe Suite. But yeah, it's definitely, it's definitely. You know,
Speaker 3: it's a common known that everybody typically knows how to
Speaker 3: use Google Docs or Microsoft Word. Yeah, it's like basic
Speaker 3: skill sets that you should have for any job, and
Speaker 3: if you don't have them, definitely, you know, go download
Speaker 3: you know, Microsoft Suite or Google Suite and kind of
Speaker 3: play around with those tools because it's really hind to man.
Speaker 2: All right. So in the last segment, we're gonna go
Speaker 2: into what I'm really interested to know is your business.
Speaker 2: I want to know the one on one of the
Speaker 2: business and how you actually grew so fast because it's
Speaker 2: been a very fast trajectory for you. So we're gonna
Speaker 2: go with everything that you know, the blueprint. All right,
Speaker 2: So business, This is a business podcast, so we got
Speaker 2: to talk about how you're building your business. So, all right,
Speaker 2: you started with something called omni channel approach to get leads.
Speaker 3: Yeah, what is that? So? Omni channel marketing is essentially
Speaker 3: an I'm the channe of business, is essentially going after
Speaker 3: multiple avenues to get business. Right. So everybody has and
Speaker 3: as you should have for any business, is a website.
Speaker 3: Your website is like, you know, your one stop shop
Speaker 3: for everything about your business. Right, So you would get
Speaker 3: a lot of leads from your website. If you're just
Speaker 3: getting organic traffic, you're sending it to a friend like, hey,
Speaker 3: I started this business, check it out. That's number one.
Speaker 3: Number two is that you also want to be on
Speaker 3: other platforms, right, So for us, there's a lot of
Speaker 3: platforms that you can find resume riders. So I mentioned
Speaker 3: before upwork, which is huge. So upwork is one of
Speaker 3: the larger freelancing sites out there, so creating it, we
Speaker 3: have an account created on upwork. We also get leads
Speaker 3: from LinkedIn, so I mentioned that before. LinkedIn is a
Speaker 3: huge way because again with the profinder stuff, they're constantly
Speaker 3: sending us leads. We also are on Google Ads, right,
Speaker 3: so we're getting revenue and kind of leads coming from
Speaker 3: Google and then essentially just finding out other touch points,
Speaker 3: whether it's referrals, blogs that were on other podcasts, there's
Speaker 3: different ways. So we kind of have an omni channel
Speaker 3: approach in terms of getting leads for the business and
Speaker 3: that and that's what really allowed us to grow, right
Speaker 3: because when we first started, we were literally we just
Speaker 3: had a website. And that's great because if you tell
Speaker 3: someone or someone like find you through organic search, you
Speaker 3: know you can you can make a sale. But yeah,
Speaker 3: having that omni channel approach and just having more ways
Speaker 3: for customers to find you, I think I think was
Speaker 3: the key. So it's like, yeah, you can find it
Speaker 3: on the website. But also, hey, let's say someone want
Speaker 3: to LinkedIn first, they can also find us.
Speaker 4: So when you had Brandon not branded, we had resumes
Speaker 4: dot co. It was just you writing the resumes brand resumes?
Speaker 3: Now is it you? Who else is doing it? Yeah?
Speaker 3: So brand resumes. We have a team of about twenty
Speaker 3: two right now, so about sixteen seventeen resume riders on
Speaker 3: staff with the chief resume writers, so I kind of
Speaker 3: review all the resumes that come in and out. We
Speaker 3: have like a software engineer who works on the back
Speaker 3: end stuff, and then like some other virtual assistance.
Speaker 2: So yeah, you have twenty two resume writers.
Speaker 3: Seventeen resume riders a team of twenty two.
Speaker 2: So are they like freelance?
Speaker 3: Yeah, so everybody's a freelancers. So that's really the model
Speaker 3: is to. Is that I realized really early on, is
Speaker 3: that hey, you know, I would love to be able
Speaker 3: to hire as much full time resume writers as I could,
Speaker 3: right because that way you know that it's consistency, right,
Speaker 3: because you don't want to have to worry about Let's
Speaker 3: say you wake up tomorrow, you get a ton of
Speaker 3: new waters and the freelancers like, hey, like I can't
Speaker 3: work or I'm not available, or hey, I chose to
Speaker 3: like quit freelancing. You know, you're kind of dead in
Speaker 3: the water. But at the same time, the more freelancers
Speaker 3: that you do have, like you kind of have a
Speaker 3: bigger pool of people to choose from. So a lot
Speaker 3: of our resume writers are freelancers, and it's a great
Speaker 3: model for them because we bring everything as brand resumes.
Speaker 3: We do the sales, we do the marketing, we handle
Speaker 3: the payment costs. You literally just have to do the
Speaker 3: actually do the resume, and then we'll manage the entire
Speaker 3: process and we also give you the process. What's the
Speaker 3: turnaround ton so the so the turnaround time is about
Speaker 3: five to seven business days from the time that you
Speaker 3: purchase a service at Brand Resumes, which is faster than
Speaker 3: our competitors. So, believe it or not, some people take
Speaker 3: two weeks, three weeks to do a resume. I'm telling you.
Speaker 3: You know, you're looking for a job. You're like and
Speaker 3: you want a new resume, and someone's like, hey, i'll
Speaker 3: give it to you back in two three weeks. Na,
Speaker 3: a lot can happen in two weeks. You can a
Speaker 3: lot of opportunities can get passed up in two weeks
Speaker 3: if you're not able to apply with a good resume.
Speaker 3: And what would happen is sometimes people say, hey, well,
Speaker 3: you know, like in the meantime, should I apply to
Speaker 3: the jobs with what I have? Quick answer no, right,
Speaker 3: like if you're if you're a document if you aren't
Speaker 3: confident in your document? Right, because your resume is really
Speaker 3: like a marketing tool. It's a powerful marketing tool that's
Speaker 3: used to sell who you are to the hirements and
Speaker 3: what the analulgy that I like to use is look,
Speaker 3: the hiring manager and the recruiter, they're the buyer. You
Speaker 3: as a candidate, you're the You're the product. So you
Speaker 3: want to you know, apply with like that, with that
Speaker 3: best you know, professional look on there.
Speaker 2: So all right, so walk me through this process. I'm
Speaker 2: trying to I'm trying to find a job, right, I
Speaker 2: want to be an account What do I like? How
Speaker 2: do you write my resume? Do I tell you? Is
Speaker 2: it like a pre written like a questionnaire thing online?
Speaker 2: Like and then from those questions somebody writes it, or
Speaker 2: do I have to come with something written already and
Speaker 2: you revise it? Like how is it done.
Speaker 3: Yeah, So there's so there's a few different approaches in
Speaker 3: the resume writing world. Like sometimes so there's a questionnaire
Speaker 3: process that we use, and I'll kind of get into that.
Speaker 3: Sometimes resume writers like to do phone interviews, so you'll
Speaker 3: get on the phone and you will kind of talk
Speaker 3: about everything that's going on, and they'll record the conversation
Speaker 3: and go back to it afterwards. What I realized by
Speaker 3: doing that in the beginning is that that's not really
Speaker 3: the most efficient process per se for resident writing. So
Speaker 3: we do so we do opt for the questionnaire. So
Speaker 3: all right, so let's say you came to us and say, hey,
Speaker 3: I want to become an accountant. I done some internships,
Speaker 3: or let's say I'm looking at transition from as a teacher.
Speaker 3: You just know that's what you want to do. We
Speaker 3: would literally take whatever you have, right, so your resume,
Speaker 3: or if you don't have one, will create it from scratch,
Speaker 3: and we really want to focus on your accomplishments, your
Speaker 3: success stories, and your key achievements, right because it's really
Speaker 3: about what you've done. A company doesn't care about what
Speaker 3: you can do because they're assuming that you can do
Speaker 3: the job, but it's about how are you better than
Speaker 3: everybody else? How can we show your story? And how
Speaker 3: can we and how can we connect with that? Right?
Speaker 3: So we'll go ahead, We'll take your resume, we will
Speaker 3: work with you closely to rewrite it. So we do
Speaker 3: we actually do the writing. You give us the information
Speaker 3: up front, and we'll literally craft your story for you.
Speaker 2: Okay, And so all right, so okay, give the story,
Speaker 2: you craft it for me. I get to see it
Speaker 2: or that's like once it's done's done.
Speaker 3: No. So there's a very a very collaborative process. So
Speaker 3: we would literally give you a draft resume, right, and
Speaker 3: you would be able to rate it say hey, you
Speaker 3: know this is excellent, ready to finalize? Hey this is good,
Speaker 3: Hey this is bad? And based off of your initial feedback,
Speaker 3: we would then continue to retweek it through some revisions
Speaker 3: to make sure that we're putting it in the best
Speaker 3: light for you. Right, But you sign off on the resume. So,
Speaker 3: and it's pretty awesome because a lot of times the
Speaker 3: resume writers are like, hey, if you work with us,
Speaker 3: you have one or two revisions. We have unlimited revisions
Speaker 3: until you say, hey, I'm ready to sign off.
Speaker 4: So I'll get the final draft and then what now,
Speaker 4: it's like, I got to go find a job.
Speaker 3: We'll like, do y'all helping that process too? Yeah? Absolutely,
Speaker 3: So Brand Resumes. We are a resume writing and career
Speaker 3: advancement service. And I like the notion of end career
Speaker 3: advancement because the resume writing is not what we do.
Speaker 3: It's really the core of your job search. You want
Speaker 3: to have an amazing resume. You also want to have
Speaker 3: a really good LinkedIn, right. But what we also do
Speaker 3: is something called resume distribution. So we can literally take
Speaker 3: your resume and post it up to sixty of the
Speaker 3: top job boards in an automated fashion. So what we're
Speaker 3: telling you depending on my industry, Yeah, depending on the industry.
Speaker 3: So I'm telling you, Hey, you're looking for education jobs,
Speaker 3: we know all ed catching job boards. Hey you're looking
Speaker 3: for a tech job, we know all the tech job boards.
Speaker 3: So instead of you sitting there and researching that we
Speaker 3: know what those are. We can post your resume. Right,
Speaker 3: how do you guys know? So through the questionnaire. So
Speaker 3: through the questionnaire process, we know exactly what you're looking for.
Speaker 3: And when we also do something that I really like
Speaker 3: is something called target jobs at Booster, and we apply
Speaker 3: the jobs on your behalf. So let's say you're working
Speaker 3: nine to five or you're looking at get kind of
Speaker 3: get out of your current role, but you just don't
Speaker 3: have the time, you don't want to apply the jobs
Speaker 3: while you're at work. We take that burden off of you.
Speaker 2: That's dope. So I really like the idea of it's
Speaker 2: like custom made suit, like you know, like you're going
Speaker 2: for if anybody's got a suit made, like you just
Speaker 2: don't get a suit like they do your measurements first,
Speaker 2: and then you go on for the first fitting and
Speaker 2: then it's like second fitting, sometimes even a third fitting,
Speaker 2: because the first fitting is like it might not fit properly,
Speaker 2: so then they got to bring the suit in they
Speaker 2: got to make some changes to it. So that's pretty
Speaker 2: much what you're doing with the resume. Yeah, not just
Speaker 2: like pumping them out like you're like saying, Okay, how
Speaker 2: do you like this? We need to tweak this, we
Speaker 2: need to do this, and then when they get it,
Speaker 2: they are fully confident that it's to the best of them.
Speaker 3: Right, They're confident, and typically when they see the draft,
Speaker 3: they're they're like they're literally in love. They're like, wow,
Speaker 3: like I wasn't. I didn't know what I was expecting,
Speaker 3: because you think about a new resume, like there's a
Speaker 3: lot of different ideas that we floating in your head
Speaker 3: about what that might look like. But clients are typically
Speaker 3: really happy when they see the actual draft resume we
Speaker 3: go through to finalize it, and then we take it
Speaker 3: and say, hey, let's post it up. Let's try and
Speaker 3: get you some some tracks in your job search.
Speaker 2: So for I'm a business standpoint, the writers do they
Speaker 2: get mad, like they're like, I got to rewrite this
Speaker 2: thing again, Like how does that work?
Speaker 3: So we've built a pretty efficient process around revisions, right,
Speaker 3: so before you know it was all it was actually
Speaker 3: all all all email based. And a key thing that
Speaker 3: I want to talk about is just understanding your process.
Speaker 3: So when we first started with resumes dot Com, with
Speaker 3: brandsumes dot Com, it was all manual. So we literally
Speaker 3: had just like a regular Google Drive and that's where
Speaker 3: we handled all of our orders. But what we did
Speaker 3: is we built a platform to manage the entire order
Speaker 3: process that the clients go through now. And so in
Speaker 3: that process when they do get the od draft resume,
Speaker 3: we have a box that says, hey, give us your
Speaker 3: revision request. So they're very target and specific with exactly
Speaker 3: what they want to do, like change this, change that, right,
Speaker 3: so we know exactly how we need to edit the
Speaker 3: resume for the client. Due that cuts down on the
Speaker 3: time absolutely exactly because you can go back and forth
Speaker 3: like six seven times and now we know exactly what
Speaker 3: you want to fix, let's fix it.
Speaker 2: It's an investment and resume. I mean, in this environment,
Speaker 2: it's a competitive environment for people coming out of college.
Speaker 2: People that's not only you know, the hardest people to
Speaker 2: find jobs is on people that's transitioning, Like they might
Speaker 2: be like forty to fifty and they've worked at a
Speaker 2: company for like twenty and thirty years. Like I have
Speaker 2: clients that like get laid off and it's like you've
Speaker 2: been at one company for thirty years and you're fifty
Speaker 2: years old, and you know, employers are probably hire somebody
Speaker 2: that's twenty two cause they could pay them a lot
Speaker 2: or less. Absolutely, so now it's like, yeah, you're in
Speaker 2: a tough spot. And so any advantage that you can
Speaker 2: that you can give yourself in the job world if
Speaker 2: you're looking for a job is an.
Speaker 3: Yeah, and there's even published statistics so on professional resume
Speaker 3: riding firms and how you know, with a new crafted
Speaker 3: resume you can sometimes get a twenty to thirty percent
Speaker 3: salary increase or bump by just having you know, a
Speaker 3: good resume that's going to get you to that to
Speaker 3: that next level, right, because sometimes like you're in a
Speaker 3: role and you may be qualified for a promotion, but
Speaker 3: you just don't know because they're not just going to
Speaker 3: come you say, hey, we're gonna we're gonna just pay
Speaker 3: you more. But with the new resume, you can go
Speaker 3: out and apply to different roles and you should get
Speaker 3: some traction.
Speaker 4: So so based on when you get the final revision
Speaker 4: and you put it on the job boards, is my
Speaker 4: resume shooting to the top of the job board?
Speaker 3: Do you know? Is there any guarantee on that? So
Speaker 3: your resume, So it depends, right, because the recruiting is
Speaker 3: really driven by the recruiters and the hire managers. They're
Speaker 3: the ones who are actually going to the job boards
Speaker 3: and pulling resumes. But the thing is, if if you're
Speaker 3: not showing up, then you can't be seen, right, So
Speaker 3: if you're not even on the job boards and you
Speaker 3: don't even have an opportunity to have your resume pulled,
Speaker 3: and the fact that you're applying for it helps in
Speaker 3: that process exactly because now you're up on multiple job boards.
Speaker 3: And so sometimes the way it works is that recruiters
Speaker 3: will have individual relationships with different job boards. So let's
Speaker 3: say a recruiter is posting a job to zip recruiter
Speaker 3: and LinkedIn. But let's say they're not on Glass or
Speaker 3: for example, right, But the more job boards that you're
Speaker 3: on as an applicant, you have more visibility because let's
Speaker 3: say a recruiter is a partner with this job board
Speaker 3: and that job board, and then they can find you.
Speaker 2: Gotcha, gotcha do a lot of services. Man, Yeah, it's good.
Speaker 2: How'd you grow so fast?
Speaker 4: Like?
Speaker 2: How did that? It just all just do with different
Speaker 2: avenues of advertising.
Speaker 3: Well, I would say that we had a lot of
Speaker 3: organic growth, one through word of mouth. As soon as
Speaker 3: we started, people started talking about us a lot like hey,
Speaker 3: like I was able to We had a lot of
Speaker 3: early success stories, i'd say, which was huge. So we
Speaker 3: started creating videos on you know, client saying hey, I
Speaker 3: got a new resume, and then within two months I'm
Speaker 3: getting tons of hit ups on LinkedIn. Recruiters actually reach
Speaker 3: out to candidates too, so we got a lot of
Speaker 3: word of mouth from just no recent referrals. And then
Speaker 3: when we started to pick up on Profinder, I said, hey,
Speaker 3: I need to duplicate myself. So I'm not just on Profinder,
Speaker 3: but my entire team is on Profinder as well. And
Speaker 3: so when you look at getting leads are higher, team
Speaker 3: is getting leads for the resume writing services as well,
Speaker 3: which is which is really impactful.
Speaker 4: Your pricing option is something that separates you as well. Yeah,
Speaker 4: talk about that a little bit.
Speaker 3: Yeah, absolutely, And so with the we have pretty strategic
Speaker 3: pricing because we do offer all of our services standalone,
Speaker 3: but there's this huge power in packages, and so what
Speaker 3: we do is we literally bundle. We say, hey, you know,
Speaker 3: you can do a resume, you can do a LinkedIn
Speaker 3: and will also give you a free thinking note letter
Speaker 3: of template, which is huge because when you do start
Speaker 3: getting these interviews, you want to say thank you, right,
Speaker 3: that's a rule of thumb, Like any interview that you
Speaker 3: go on, you should definitely be saying thank you afterwards.
Speaker 3: And there's a really you know, interesting way that you
Speaker 3: should be doing that. Hey, this is the model that's free.
Speaker 3: So with the packages people can kind of go in
Speaker 3: and I quickly identify. Another key thing that I would
Speaker 3: say why we grew so fast is that we clients
Speaker 3: can identify with our services. Right. So, back when we're
Speaker 3: doing resumes dot co, someone would come to us and
Speaker 3: say I need a resume, would say okay. But now
Speaker 3: it's like we specialize in a few different industries, so
Speaker 3: we really you know, do resumes in tech achnology all
Speaker 3: day every day, marketing, legal, sales, HR education, right, so
Speaker 3: some of the faster growing industries. And so when people
Speaker 3: come to our website, they quickly identify and then they
Speaker 3: see a package that really works for them, and then
Speaker 3: they end up a purching it. But before they purchase
Speaker 3: the package, we have essentially like a consultation process. So
Speaker 3: with the consultation process, which I feel like is huge
Speaker 3: for any services based business. You should have some type
Speaker 3: of consultation process, whether it's like fifteen minute intro calls
Speaker 3: or thirty minute calls, to really understand your customer and
Speaker 3: be able to tell them about what's going on. And
Speaker 3: I think that's what really differentiates ourselves. When clients get
Speaker 3: on the call to learn about our services, we tell
Speaker 3: them everything they have complete visibility into the process, the
Speaker 3: next steps, and what they should expect. So it's a
Speaker 3: no brainer. So I'm telling you, look, if this is
Speaker 3: good for you, these are the prices, and then they
Speaker 3: connect within it and then they typically purchase. I just
Speaker 3: had a conversation with my colleague.
Speaker 4: Son is home from college and he's trying to get
Speaker 4: a job, and she was like, his resume sucks. I
Speaker 4: was like, funny, I got an interview today with a guy.
Speaker 4: Maybe actually let you meet him.
Speaker 2: Real thing. It's a real thing. And like I said,
Speaker 2: I mean, I'm blessed to never have a resume, but no,
Speaker 2: it's very blessed, but the vast majority of everybody at
Speaker 2: one point has to put to the other resume. And
Speaker 2: it's like, once again one of these things where you
Speaker 2: don't really learn about.
Speaker 3: It in school, definitely, and you just.
Speaker 2: Kind of wing it. You google or you try to
Speaker 2: you know, you got to hire somebody to help you,
Speaker 2: and it's like you don't want to play around with
Speaker 2: something that your career is riding on. True, it's like,
Speaker 2: if you think about it like that, it's like a
Speaker 2: couple hundred dollars could potentially, you know, save you hundreds
Speaker 2: of thousands of dollars potentially.
Speaker 3: Imagine if you're being underpaid for a role and you
Speaker 3: don't even know about it. That's another thing that hurts.
Speaker 3: And I see that a lot some contests and say, hey,
Speaker 3: I'm only getting paid fifty thousand dollars and I know
Speaker 3: through LinkedIn salary, through those different tools, Yeah, you can
Speaker 3: be getting seventy seventy five for this role. This is
Speaker 3: a high demand role. What are you doing right, Let's
Speaker 3: do your resume, put it out there and if you
Speaker 3: kind of get some attraction, so that's huge. So one
Speaker 3: is being underpaid, and he spoke, that's something that's really
Speaker 3: interesting about you know, having a job for you know,
Speaker 3: ten fifteen years. Ideally you should open up your resume
Speaker 3: every six months straight up, like you should really take
Speaker 3: an assessment of your skill sets, because we are constantly
Speaker 3: developing ourselves our professional development. Right six months from now,
Speaker 3: you may learn some new skill sets, you may work
Speaker 3: on a strategic project, you might have a new accomplishment.
Speaker 3: Open your resume and then that's and then you know
Speaker 3: you should have that on there.
Speaker 2: And also even for people that have a job, people
Speaker 2: by nature are creatures of habit and we're scared of change.
Speaker 2: So a lot of time people just stay in a
Speaker 2: job and then just to just stay because they don't
Speaker 2: want to leave it. But even if you don't get fired,
Speaker 2: even if you are quote unquote comfortable, you still might
Speaker 2: want to put your resume out there to see what
Speaker 2: the possibility about a big toties You might you might
Speaker 2: be undervalued. Yeah, it happens all the time.
Speaker 3: I tell us all the time to my clients. You
Speaker 3: can be comfortable, but don't be complacent, right, because complacency
Speaker 3: like if you're sitting there and you know you just
Speaker 3: you don't you don't want to see what's out there.
Speaker 3: You just want to stick to what what feels good.
Speaker 3: You know, you can be passing tons of opportunities by
Speaker 3: and just by putting yourself out there and just getting
Speaker 3: an assessment of what you're worth. You should know you're
Speaker 3: worth right, That's a that's a really basic thing, like
Speaker 3: what am I worth? Right? And just knowing that is
Speaker 3: really powerful because then you can set your price.
Speaker 2: Now, it's powerful. Man, Brandon, We appreciate you, man, really
Speaker 2: really appreciate that. Definitely pride, you know, like I said,
Speaker 2: I mean, if the vast majority of people have to
Speaker 2: get resumes done, So why not go to somebody that
Speaker 2: you can identify with? Why not go to somebody that
Speaker 2: you know is obviously extremely bright. And this is really
Speaker 2: the whole platform of earning your leisures that we like
Speaker 2: to bring our entrepreneurs that not only can you learn from,
Speaker 2: but you can also support too. So how can they
Speaker 2: find information on your website? Your social media handles all
Speaker 2: the way.
Speaker 3: So we're on YouTube, so I have We're putting YouTube
Speaker 3: contents out every week, and you can find you on
Speaker 3: YouTube if you just google Brandon Mitchell brand resumes, follow
Speaker 3: me on LinkedIn. Just type into LinkedIn Brandon Mitchell. I'm
Speaker 3: gonna be the first results ceo Instagram. Brandon underscored the
Speaker 3: resume gurule. So I put out a lot of content
Speaker 3: on not just resumes and LinkedIn, but anything in the
Speaker 3: employment space, from careers to some of the top things
Speaker 3: that you do, and anything related to just careers and deployment. Right,
Speaker 3: because there's a lot of education that I feel like
Speaker 3: our community is lacking and I kind of want to
Speaker 3: bridge that gap and just put it out there.
Speaker 2: All right, dope, dope.
Speaker 3: We got to give a huge shout out to Patreon, right, like, yeah,
Speaker 3: shout out to Patreon.
Speaker 2: There's a Patreon member who has become an alumni.
Speaker 3: Yeah, that's crazy, the first to do it, the first out. Yeah.
Speaker 4: Shout out to everybody on Patreon, all our patrons. As
Speaker 4: you know, we have five tiers. We actually revamped the
Speaker 4: Patreon for a one year anniversary, so be on the
Speaker 4: lookout for that.
Speaker 3: And shout out to Africa.
Speaker 4: Literally before we started taping this, they sent the message
Speaker 4: and they were like, hey, I love you guys. I'm like, Africa,
Speaker 4: that's the person's name. Okay, yeah, I'm assuming it's a
Speaker 4: young lady. But she was asking about how to start
Speaker 4: a podcast, and I'm like, listen, I'm gonna put the
Speaker 4: episode out tonight and you'll be able to hear everything.
Speaker 4: So and we did an early Leisure University course on it,
Speaker 4: so she or he now has access to that because
Speaker 4: they're Tier four members. So shout to everybody on pictreon
Speaker 4: dot com, everybody that supports it's our Proud to Pay program.
Speaker 4: You know, Tier four and five members, you have access
Speaker 4: to earn Leisure University. I ownline school. I am wearing
Speaker 4: the merch today. Shout out to everybody that's on Early
Speaker 4: Leasure University. That is our online school. Like I said again,
Speaker 4: we have courses every week, three times a week. Matt
Speaker 4: does his real estate courses on Monday. We have our
Speaker 4: guest webinars on Wednesdays, and Shotting myself do one on
Speaker 4: Thursday's business related topics.
Speaker 3: So shout everybody.
Speaker 4: That's on it and everybody's supporting the merg shout he's
Speaker 4: wearing the number one shirt Assets of Reliabilities.
Speaker 3: That's moving. Yeah, so appreciate y'all.
Speaker 2: Yeah, for sure, Yo. University classes back in session. We
Speaker 2: took a week off for the holidays, but new semester,
Speaker 2: New semester.
Speaker 3: A lot of content coming.
Speaker 2: We're in full swing right now. Three days a week.
Speaker 2: We're up and running. And d I'm not d C.
Speaker 2: D C was crazy shot out the d C. But Atlanta,
Speaker 2: Atlanta once again cannot forget you guys. Two days, two
Speaker 2: to three days. By the time this comes out, you
Speaker 2: still have a couple couple of each left, probably, and
Speaker 2: it's gonna be dope, man, It's really gonna be dope experienced.
Speaker 2: So if you're in town, Brandon will be there. Brandon
Speaker 2: will be in the building for sure. So we're gonna
Speaker 2: have so many alumni it's gonna be ridiculous. So hope
Speaker 2: to see everybody this weekend for sure. And the book
Speaker 2: tip of this week is the Trusted Advisor recommended by
Speaker 2: our guests, so make sure you check that out. We'll
Speaker 2: see you guys next week. Peace, Peace,