WEBVTT - EYL #59 Ladder of Success

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<v Speaker 2>All right, guys, going back, E y L yeah, yeah,

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<v Speaker 2>we're back with another fire episode. But before we start, Atlanta,

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<v Speaker 2>you got two days left by the time you hear this,

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<v Speaker 2>maybe three to get your tickets year. It's crazy, crazy

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<v Speaker 2>event that we got planned for this coming Saturday and Sunday,

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<v Speaker 2>the twenty fifth and the twenty six. We have a

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<v Speaker 2>live podcast on the twenty fifth with PTG Boy shout

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<v Speaker 2>out to Brandon Metford and his whole crew. We have

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<v Speaker 2>mister and Missus two weeks.

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<v Speaker 3>Out first Family of Fitness.

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<v Speaker 2>Yeah Atlanta, they running Atlanta with Fitness game right now.

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<v Speaker 2>We have Keanu Watson Celebrity Relta and then after the

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<v Speaker 2>podcast we have it is catered open bar situation in

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<v Speaker 2>private networking event, all of our alumni and all of

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<v Speaker 2>the guests. A lot of time people like want to know,

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<v Speaker 2>like how do I meet these people? How do I

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<v Speaker 2>network with them?

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<v Speaker 4>This is how Yeah, a lot of people have been

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<v Speaker 4>asking like are they going to be there after the pocket, Yeah,

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<v Speaker 4>they're gonna be hanging out with.

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<v Speaker 2>Well, everybody's gonna be there. And then Alex Good Energy's

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<v Speaker 2>gonna be Everybody's gonna be there. Our guest today will

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<v Speaker 2>be there as well.

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<v Speaker 3>Yeah.

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<v Speaker 2>And then the next day we have of our workshop

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<v Speaker 2>with Alex good Energy truck and Google Andy from WAT

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<v Speaker 2>two K Credit Solutions, Max Maxwell talking about wholesaling and

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<v Speaker 2>MG the mortgage guy Mortgages. So and then like I said,

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<v Speaker 2>We're gonna have Greg Barnett, NFL agent will be there

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<v Speaker 2>and his business will be there. Uh, Mandy, it's gonna

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<v Speaker 2>be a bunch of people there. Man, it's gonna be

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<v Speaker 2>a lot. It's gonna be a whole vibe party. So

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<v Speaker 2>earn your Lesion dot com events tab, snatch up your tickets.

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<v Speaker 2>Uh and yeah.

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<v Speaker 3>We'll see you. Then we see you.

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<v Speaker 2>So all right, we're gonna jump right into this episode.

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<v Speaker 2>This is something that we're extremely excited about, and I

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<v Speaker 2>personally think that this might be the most important episode

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<v Speaker 2>that we've done so far.

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<v Speaker 3>It's something we've been talking about since.

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<v Speaker 4>Like we started, it was like, yo, we need to

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<v Speaker 4>do something that's major for majority of people.

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<v Speaker 2>Now, this is something that's gonna be extremely Like I said,

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<v Speaker 2>this might be the most important episode. So no pressure,

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<v Speaker 2>you got you gotta right now. But you know, it's

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<v Speaker 2>crazy because it's a business podcast, so you know, we

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<v Speaker 2>teach about entrepreneurship, investing things of that nature. But like

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<v Speaker 2>Ash Cash once famously said, your job is your first investor, right,

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<v Speaker 2>So what we love for everybody to be an entrepren entrepreneur. Sure,

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<v Speaker 2>why not, But we know that ninety percent of Americans

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<v Speaker 2>are not entrepreneurs. Ninety percent of Americans work in the

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<v Speaker 2>work force. So this this is going to be an

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<v Speaker 2>interesting conversation because we cover a few different topics. So

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<v Speaker 2>our guest today Brandon Mitchell. He's he is an entrepreneur, right,

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<v Speaker 2>but he's his business's resume writing along with other things.

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<v Speaker 3>So career advancement, career, career advancement.

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<v Speaker 2>So that the interesting part is that he left his

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<v Speaker 2>corporate job to become an entrepreneur. So that's one story, right,

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<v Speaker 2>as far as like, how do you start a business?

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<v Speaker 2>And he's young, twenty twenty three, right, twenty three years old.

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<v Speaker 2>He left us a six he was getting paid six figures,

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<v Speaker 2>six figure corporate job, and.

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<v Speaker 4>So who signing up for that? Any twenty year old

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<v Speaker 4>you make six figures, They're like no way.

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<v Speaker 2>Yeah. So that's that's one story, right, That's one story.

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<v Speaker 2>And then the next story is to say, okay, his

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<v Speaker 2>what he does now for a living is to help

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<v Speaker 2>people make more money as far as improve their their career. Right,

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<v Speaker 2>So that's another story as far as you know, to

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<v Speaker 2>make more money, because the whole point of it to

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<v Speaker 2>have multiple streams of income. So nobody says that you

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<v Speaker 2>cannot work a job, but you should optimize your situation

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<v Speaker 2>if you are working a job.

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<v Speaker 3>Right nine to five?

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<v Speaker 4>I think, uh what Shanna Scott posts that, right like,

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<v Speaker 4>you're nine to five is your first investor, you're six

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<v Speaker 4>six to ten is when you build your empire?

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<v Speaker 3>Yeah. Fact.

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<v Speaker 2>And then the other side of the story is that

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<v Speaker 2>for self employed people and business owners, they have to

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<v Speaker 2>hire people. They have to know the inner working So

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<v Speaker 2>that's something that employment is not something that's really talked

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<v Speaker 2>about a lot, but it's very important not only from

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<v Speaker 2>the employee but from the employer.

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<v Speaker 3>Who to hire, how to hire, what to be looking

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<v Speaker 3>for when you hire.

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<v Speaker 2>Two sides of the coin. So all right, So Brandon

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<v Speaker 2>is twenty three years old. He had a very quote

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<v Speaker 2>unquote good job in corporate America and he quit his

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<v Speaker 2>six figure job to start his own business five months ago.

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<v Speaker 3>You started. So we started the business on May ninth,

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<v Speaker 3>twenty nineteen. It's about six seven months in so.

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<v Speaker 2>Far, six sixty six seven months in. What's your revenue now?

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<v Speaker 3>So as of today, we're about one hundred and forty

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<v Speaker 3>thousand dollars in revenue one hundred about seven months or.

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<v Speaker 2>So, so one hundred and forty thousand, forty or four

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<v Speaker 2>one hundred and one hundred and forty thousand dollars and

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<v Speaker 2>seven months. It's just a phenomenal story.

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<v Speaker 3>And it's just about the month of May. That's when

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<v Speaker 3>he DM's us.

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<v Speaker 4>He dm us in May and reached out and I

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<v Speaker 4>didn't even know who he was, and then he hit us,

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<v Speaker 4>hit us up on Patreon.

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<v Speaker 3>He's a patron too, Yeah, shout out the patreo. So

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<v Speaker 3>we had our phone call and we're like, Yo, this

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<v Speaker 3>guy's solid. We gotta we gotta really sit down.

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<v Speaker 2>And see what happens when you become a As a fact,

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<v Speaker 2>he was a patrons heer five Patren. We had a

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<v Speaker 2>FaceTime conversation and we liked his story so much, and

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<v Speaker 2>now he's actually on the podcast.

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<v Speaker 3>That's dope man, that you're the first patre to be

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<v Speaker 3>on the podcast for sure.

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<v Speaker 2>So thank you man, Thank you for your support. First home,

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<v Speaker 2>if you're joining us, all right, we're gonna jump right

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<v Speaker 2>into it. So can you tell us the story about

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<v Speaker 2>you were working at Price Waterhouse Cooper. Yes, that's a

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<v Speaker 2>Big five accounting firm, Big four before Big.

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<v Speaker 3>Four firms, So the big four acounting firms. You have

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<v Speaker 3>Price Warehouse Coopers say number one, so shout out to PwC, Deloitte, Ey,

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<v Speaker 3>and KPMG. So at PwC, I was a technology consultant.

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<v Speaker 3>And it's pretty interesting because PwC it's a global counting

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<v Speaker 3>and advisory firm, so they do everything from audit, tax,

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<v Speaker 3>and advisory, so advisories where you get a lot of

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<v Speaker 3>the consultants. So if you ever heard of you know,

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<v Speaker 3>people going in and tress up in suits traveled around

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<v Speaker 3>the US, that's kind of what I did. So I

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<v Speaker 3>primarily focus on the technology consulting side. So we would

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<v Speaker 3>go in do something called operating model assessments, so you

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<v Speaker 3>go in and look at a business and say, okay, hey,

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<v Speaker 3>like how is your technology, how is your marketing, your operations,

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<v Speaker 3>and essentially give recommendations for the technology teams to do better.

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<v Speaker 3>So typically we would manage projects and I was really

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<v Speaker 3>involved in making sure that the companies like their end

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<v Speaker 3>products were and technolo just being delivered on time and

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<v Speaker 3>on budget. So essentially a project manager, you're doing this

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<v Speaker 3>at like nineteen twenty years old. Yeah, So I kind

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<v Speaker 3>of started as an intern, which is pretty good, and

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<v Speaker 3>I think a lot of times people say how do

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<v Speaker 3>you get into these big corporations and the best way

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<v Speaker 3>is through the internship program. So I was blessed that

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<v Speaker 3>when I was in college, I was able to go

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<v Speaker 3>to a conference called NABA, so shout out to NABA

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<v Speaker 3>stands for the National Association of Black Accountants. And through NABA,

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<v Speaker 3>they had like a whole bunch of networking events and

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<v Speaker 3>I was able to get my first touch point. So

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<v Speaker 3>fast forward, you know, I did the internship. It was

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<v Speaker 3>great experience, but really rudimentary. So back as an intern,

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<v Speaker 3>kind of don't do too much. You kind of get

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<v Speaker 3>a little bit of exposure to just like what it

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<v Speaker 3>means to just see the corporate world. So after that,

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<v Speaker 3>you know, I was able to land a full time

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<v Speaker 3>job and then then I.

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<v Speaker 2>Started So all right, so you're working at PwC and

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<v Speaker 2>start off, the rip you're making are over one hundred

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<v Speaker 2>thousand dollars.

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<v Speaker 3>No, so first year was seventy five thousand dollars right

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<v Speaker 3>out of college and for any college student, and it's crazy.

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<v Speaker 3>So you're like twenty one, yeah, so twenty one, yeah,

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<v Speaker 3>twenty one seventy five thousand, which was a blessing, you know,

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<v Speaker 3>because I didn't grow upsolute, you you know, too many

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<v Speaker 3>people make twenty, you know, seventy five thousand dollars around me,

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<v Speaker 3>So it was it was great, you know, and just

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<v Speaker 3>just knowing that, you know, I'm making this much, it

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<v Speaker 3>had a little bit of a weight on my shoulders.

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<v Speaker 3>But yeah, So started first year seventy five thousand, and

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<v Speaker 3>then they bump you up like eighty and then straight

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<v Speaker 3>to like ninety one. And so when you incorporate like

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<v Speaker 3>the bonuses and the conversation, you're looking at way over

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<v Speaker 3>one hundred.

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<v Speaker 2>So all right, so you're working there for like two years.

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<v Speaker 3>Two and a half. So I was there for about

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<v Speaker 3>two years. About too much yourself, all.

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<v Speaker 2>Right, So you're there for two and a half years,

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<v Speaker 2>you're twenty two twenty three at that time, right, you

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<v Speaker 2>left you with.

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<v Speaker 3>Twenty three twenty three back in October October twenty fifth.

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<v Speaker 3>I'll never forget the day.

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<v Speaker 2>You're making like one hundred how much you made hundred

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<v Speaker 2>and ten, one hundred and that one one hundred and

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<v Speaker 2>one thousand, six figure at twenty three. So you know,

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<v Speaker 2>that's something that a lot of people over fifty and forty,

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<v Speaker 2>lot of parents, yeah, a lot of yeah, exactly, So

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<v Speaker 2>what makes you want to start your own company when

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<v Speaker 2>you're already making one hundred thousand dollars at twenty three

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<v Speaker 2>years old.

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<v Speaker 3>Yeah, no, absolutely, And that's a really great question. So

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<v Speaker 3>for me, my entrepreneurship journey really started back when I

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<v Speaker 3>was in college. So I was in college back in

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<v Speaker 3>I graduated from high school twenty fourteen, started in college

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<v Speaker 3>and so for me, when I was in college, I

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<v Speaker 3>really wanted to do the most right. So I went

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<v Speaker 3>in there as a finance major, so all people don't

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<v Speaker 3>know that that started in finance and quickly went to

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<v Speaker 3>double and triple major, so people know how Yeah three

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<v Speaker 3>things you had triple major? Yeah, got that much?

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<v Speaker 2>Wuss are three majors.

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<v Speaker 3>So I did finance, which was great because I gave

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<v Speaker 3>me a lot of exposure to like investing, so some

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<v Speaker 3>of those fundamental concepts. Then I did economics, which is

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<v Speaker 3>huge because you get a look at the world from

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<v Speaker 3>a macroeconomic perspective, right, like how does the world work? Inflations,

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<v Speaker 3>interest rate, all that great stuff. And then you know,

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<v Speaker 3>my mom at one point she was like, you know

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<v Speaker 3>what if you really check out this thing called Mis

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<v Speaker 3>And at that time, it was really when MIS was

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<v Speaker 3>starting to blow up in the stands for management information systems.

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<v Speaker 3>So essentially you learn about databases, database manage and how

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<v Speaker 3>to you know, look at technology from like a business perspective,

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<v Speaker 3>per se.

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<v Speaker 2>So you have finance economics and man was it.

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<v Speaker 3>Through management information systems? Yeah? What school did you go to?

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<v Speaker 3>So I'm a proud of them. From Plattsburg State University.

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<v Speaker 4>South of Platsburg. We drove fast twenty Platsburg, Platsburg. So

0:10:20.800 --> 0:10:24.719
<v Speaker 4>all right, so social life at all? Yeah, So it's

0:10:24.760 --> 0:10:28.560
<v Speaker 4>funny enough on campus. I mean a lot of people

0:10:28.640 --> 0:10:30.800
<v Speaker 4>knew me as like the guy who was definitely like

0:10:30.880 --> 0:10:31.760
<v Speaker 4>at most of the parties.

0:10:31.800 --> 0:10:34.079
<v Speaker 3>But at the same time, I took school and my

0:10:34.160 --> 0:10:37.960
<v Speaker 3>education really seriously. So you know, it's funny enough. Even

0:10:38.000 --> 0:10:40.800
<v Speaker 3>with graduating in three years, I was taken about like

0:10:40.880 --> 0:10:44.440
<v Speaker 3>twenty seven credits a semester while still managing a social

0:10:44.440 --> 0:10:47.000
<v Speaker 3>life of fraternity club. That's a full year for most people.

0:10:47.120 --> 0:10:50.200
<v Speaker 2>Yeah yeah, okay, twenty seven creditor semester.

0:10:51.520 --> 0:10:52.320
<v Speaker 3>Do they even love?

0:10:52.480 --> 0:10:55.280
<v Speaker 2>Well, the thing is, so I graduated in three and

0:10:55.280 --> 0:10:57.480
<v Speaker 2>a half years and I took the most I ever

0:10:57.559 --> 0:11:00.840
<v Speaker 2>took was twenty credits a semester. It's probably, But the story,

0:11:01.120 --> 0:11:04.080
<v Speaker 2>my story is different from your story because.

0:11:03.800 --> 0:11:05.400
<v Speaker 3>A lot of Yeah.

0:11:05.440 --> 0:11:08.680
<v Speaker 2>So I was, I played basketball, and I was a

0:11:08.720 --> 0:11:10.959
<v Speaker 2>communication major. First I was American Studies major, then I

0:11:10.960 --> 0:11:13.400
<v Speaker 2>was communication. I just wanted to do the easiest thing possible,

0:11:13.559 --> 0:11:17.920
<v Speaker 2>to be honest, full transparency, and so I learned shout

0:11:17.960 --> 0:11:20.400
<v Speaker 2>out to my mansion. Well, I learned to hack the system.

0:11:20.440 --> 0:11:23.480
<v Speaker 2>So I always taken the easiest classes. So my twenty

0:11:23.600 --> 0:11:26.920
<v Speaker 2>credits was like six credits because I was taking like

0:11:27.360 --> 0:11:31.760
<v Speaker 2>community involvement, like all kinds of nonsense, like, so.

0:11:33.640 --> 0:11:34.600
<v Speaker 3>Good education.

0:11:34.720 --> 0:11:36.640
<v Speaker 2>Well you was actually taking real classes.

0:11:36.720 --> 0:11:38.800
<v Speaker 3>Yeah, So I kind of flipped the script a little bit.

0:11:38.840 --> 0:11:41.400
<v Speaker 3>And it's interesting because when I started, I jumped right

0:11:41.400 --> 0:11:44.280
<v Speaker 3>into my major classes, so full transparency. When I got

0:11:44.280 --> 0:11:47.040
<v Speaker 3>to college, already had twelve credits. So high school from

0:11:47.120 --> 0:11:49.920
<v Speaker 3>high school. OK. So back in Union they also shouts

0:11:49.960 --> 0:11:51.560
<v Speaker 3>Union the high school, they were able to offer these

0:11:51.559 --> 0:11:54.560
<v Speaker 3>things called superclasses, and essentially, if you took them your

0:11:54.559 --> 0:11:57.400
<v Speaker 3>senior year and you obviously passed like a B or A,

0:11:57.640 --> 0:11:59.280
<v Speaker 3>you were able to get three credits. So I took

0:11:59.320 --> 0:12:01.040
<v Speaker 3>a few of those. When I went to college, I

0:12:01.080 --> 0:12:02.680
<v Speaker 3>was already a semester ahead per se.

0:12:02.800 --> 0:12:05.040
<v Speaker 2>Yeah, twelve, so you needed to tel to be a

0:12:05.080 --> 0:12:09.680
<v Speaker 2>full time student, so you always do the house prodigy.

0:12:09.720 --> 0:12:11.120
<v Speaker 3>We might not even know who dogee house it is,

0:12:11.120 --> 0:12:16.080
<v Speaker 3>bro you know do there? I do? Not? Right, generational.

0:12:16.240 --> 0:12:18.160
<v Speaker 3>There's a lot about the time generational.

0:12:18.400 --> 0:12:21.880
<v Speaker 2>So all right, so so so yeah, obviously extremely intelligent. Right,

0:12:21.960 --> 0:12:26.000
<v Speaker 2>so you have three degrees. You have three degrees, three

0:12:26.000 --> 0:12:27.440
<v Speaker 2>degrees in three years.

0:12:27.559 --> 0:12:28.319
<v Speaker 3>In three years.

0:12:28.480 --> 0:12:31.600
<v Speaker 2>Okay, So then you start your first business while you're

0:12:31.640 --> 0:12:32.560
<v Speaker 2>in college or.

0:12:32.559 --> 0:12:35.439
<v Speaker 3>While I was in college. Right, So my first business

0:12:35.760 --> 0:12:38.680
<v Speaker 3>I launched my second semester freshman year, so back in

0:12:38.679 --> 0:12:41.440
<v Speaker 3>twenty sixteen, and it didn't really work out too well.

0:12:41.440 --> 0:12:44.200
<v Speaker 3>But it was called idea yet dot com. So Idea

0:12:44.240 --> 0:12:47.160
<v Speaker 3>dot com was a social media platform for buying and

0:12:47.200 --> 0:12:50.520
<v Speaker 3>sharing ideas with equity crowdfunding components. So I mentioned that

0:12:50.559 --> 0:12:52.720
<v Speaker 3>I was a finance major. So in my studies I

0:12:52.720 --> 0:12:55.520
<v Speaker 3>started learning about like, you know, equity crowdfunding, just like

0:12:55.559 --> 0:12:57.920
<v Speaker 3>all types of finance concepts. And at that time, I said,

0:12:57.960 --> 0:12:59.880
<v Speaker 3>you know what, it'll be really great to you know,

0:13:00.080 --> 0:13:02.199
<v Speaker 3>a platform. So around that time, I was doing a

0:13:02.240 --> 0:13:03.760
<v Speaker 3>lot of research and I was looking at things like

0:13:03.800 --> 0:13:06.720
<v Speaker 3>go fund me, what's huge back then Kickstarter? So I

0:13:06.760 --> 0:13:08.080
<v Speaker 3>was look in a lot of ways in which people

0:13:08.120 --> 0:13:10.520
<v Speaker 3>were getting ideas out there. You know, you kind of

0:13:10.520 --> 0:13:12.160
<v Speaker 3>bring a product to market, and let's say you don't

0:13:12.200 --> 0:13:14.960
<v Speaker 3>have all the money yourself, you can literally crowdfund and

0:13:15.000 --> 0:13:17.360
<v Speaker 3>that's a great way of getting exposure, brand awareness and

0:13:17.400 --> 0:13:19.160
<v Speaker 3>things like that for your product. So I said, you

0:13:19.160 --> 0:13:22.800
<v Speaker 3>know what, like just looking looking at the traction that

0:13:22.880 --> 0:13:25.760
<v Speaker 3>like Facebook has, I said, well, everybody loves social media.

0:13:25.800 --> 0:13:27.640
<v Speaker 3>You get on there and you can you can do

0:13:27.679 --> 0:13:29.920
<v Speaker 3>all that interactions, you know. So so I said, you

0:13:29.960 --> 0:13:33.320
<v Speaker 3>know what, let's combine it too. So the real premise

0:13:33.400 --> 0:13:35.720
<v Speaker 3>was that people can go on there and literally comment

0:13:35.880 --> 0:13:38.360
<v Speaker 3>on your idea, to ideate it and to help you

0:13:38.440 --> 0:13:40.080
<v Speaker 3>develop it out, and then they would get some equity

0:13:40.080 --> 0:13:40.520
<v Speaker 3>in exchange.

0:13:40.520 --> 0:13:42.839
<v Speaker 4>So I put up an idea, somebody says, you know,

0:13:42.920 --> 0:13:44.280
<v Speaker 4>I like it, let me help you develop it.

0:13:44.480 --> 0:13:44.880
<v Speaker 3>Exactly.

0:13:45.080 --> 0:13:46.880
<v Speaker 2>That's dope. So that's like, all right, I want to

0:13:47.360 --> 0:13:48.400
<v Speaker 2>I want to do.

0:13:49.800 --> 0:13:50.600
<v Speaker 3>I got a podcast?

0:13:50.840 --> 0:13:54.440
<v Speaker 2>Yeah, yeah, you got to a podcast, and now you

0:13:54.480 --> 0:13:56.640
<v Speaker 2>put it out there, and then somebody said, I want

0:13:56.640 --> 0:13:58.440
<v Speaker 2>to help with the podcast, and then you sell an

0:13:58.440 --> 0:14:02.480
<v Speaker 2>equity for five percent exactly, get five dollars, and now

0:14:02.480 --> 0:14:04.840
<v Speaker 2>they have equity for really helping you build, but they're

0:14:04.880 --> 0:14:08.880
<v Speaker 2>really helping you build it step by step, right, Yeah,

0:14:08.920 --> 0:14:10.200
<v Speaker 2>so you can get on there and just learn about

0:14:10.200 --> 0:14:14.560
<v Speaker 2>people's ideas. Idea yet dot com exist? It doesn't exist,

0:14:15.160 --> 0:14:17.920
<v Speaker 2>and the slogan was the idea yet. And you know, during.

0:14:17.679 --> 0:14:21.080
<v Speaker 3>That life, it's pretty interesting because I realized the power

0:14:21.120 --> 0:14:23.680
<v Speaker 3>of just ideas in general. You know, everybody has ideas.

0:14:23.680 --> 0:14:25.360
<v Speaker 3>They're in an abundance. But the thing is that a

0:14:25.400 --> 0:14:27.200
<v Speaker 3>lot of people are really scared to share their ideas.

0:14:27.280 --> 0:14:29.440
<v Speaker 3>That's fact. They're like, oh, I tell someone you know,

0:14:29.520 --> 0:14:31.040
<v Speaker 3>like I don't really know what's going to happen, to

0:14:31.120 --> 0:14:33.240
<v Speaker 3>take it round my idea. And you know, at that

0:14:33.280 --> 0:14:35.600
<v Speaker 3>time it was donning hummy is like, everybody has ideas,

0:14:35.640 --> 0:14:38.400
<v Speaker 3>why not just share them? Because what I have in

0:14:38.440 --> 0:14:40.160
<v Speaker 3>my head doesn't mean what you have in your head.

0:14:40.520 --> 0:14:42.920
<v Speaker 3>My vision, my marketing strategy is how I want to

0:14:42.920 --> 0:14:45.480
<v Speaker 3>execute will be a lot different than let's say you

0:14:45.480 --> 0:14:47.240
<v Speaker 3>you know or someone else. And so I said, you know,

0:14:47.360 --> 0:14:49.400
<v Speaker 3>you shouldn't you shouldn't hold it to yourself. Put it

0:14:49.400 --> 0:14:51.400
<v Speaker 3>out there and see what like what like what you

0:14:51.440 --> 0:14:51.840
<v Speaker 3>could build it.

0:14:52.080 --> 0:14:53.680
<v Speaker 4>My brother told me something very important, like in my

0:14:53.680 --> 0:14:56.080
<v Speaker 4>summer staff He was like, listen, man, only hire people

0:14:56.120 --> 0:14:58.560
<v Speaker 4>with ideas, right, You can't be the only one with ideas,

0:14:58.560 --> 0:15:00.840
<v Speaker 4>because what you become is the guy at the club

0:15:01.080 --> 0:15:03.440
<v Speaker 4>who has the bottles and everybody's drinking of them. At

0:15:03.440 --> 0:15:05.400
<v Speaker 4>some point, people got to get their own bottles or

0:15:05.400 --> 0:15:08.200
<v Speaker 4>start sharing drinks. And I was like, damn, you're right.

0:15:08.680 --> 0:15:10.120
<v Speaker 4>So I was like, you know what if you don't

0:15:10.160 --> 0:15:11.600
<v Speaker 4>have any ideas, so was what we're doing.

0:15:11.840 --> 0:15:12.760
<v Speaker 3>You can't come back.

0:15:12.760 --> 0:15:18.680
<v Speaker 2>Straight up that bottles situation. That bottle situation is serious.

0:15:19.120 --> 0:15:22.680
<v Speaker 2>You gotta here. Okay, Well, so that didn't work out,

0:15:22.840 --> 0:15:25.720
<v Speaker 2>So work out what happened? Why didn't it work out?

0:15:25.720 --> 0:15:27.000
<v Speaker 2>Because that's actually a really good idea.

0:15:27.200 --> 0:15:29.120
<v Speaker 3>No, absolutely, And I feel like it didn't work out

0:15:29.320 --> 0:15:31.800
<v Speaker 3>because of the team. So at that time, you know,

0:15:31.880 --> 0:15:33.520
<v Speaker 3>I was really young, so I didn't really know how

0:15:33.520 --> 0:15:35.840
<v Speaker 3>to really execute on it yet and my team around

0:15:35.880 --> 0:15:39.400
<v Speaker 3>how were you? I was about twenty at that time. Yeah, yeah,

0:15:39.520 --> 0:15:41.920
<v Speaker 3>so it was like nineteen twenty and I had the

0:15:41.960 --> 0:15:44.640
<v Speaker 3>great idea, but I just didn't have the good team

0:15:44.640 --> 0:15:47.080
<v Speaker 3>around me. So I was looking on campus for like support.

0:15:47.160 --> 0:15:48.920
<v Speaker 3>So I was like I was literally on LinkedIn back

0:15:48.960 --> 0:15:50.560
<v Speaker 3>then saying hey, like who can I find on campus

0:15:50.600 --> 0:15:53.640
<v Speaker 3>helped me develop to develop this thing, But yeah, I

0:15:53.720 --> 0:15:56.280
<v Speaker 3>just didn't have a good team and so, you know,

0:15:56.360 --> 0:15:57.720
<v Speaker 3>it didn't really work out. But what was cool is

0:15:57.720 --> 0:15:59.560
<v Speaker 3>that I did get to pitch it, and back then

0:15:59.880 --> 0:16:02.680
<v Speaker 3>I was really heavily involved on campus, so I was

0:16:03.240 --> 0:16:05.320
<v Speaker 3>in some of like the business plan competition. So we

0:16:05.400 --> 0:16:07.960
<v Speaker 3>pitched it, raised a little bit of money, but again

0:16:08.000 --> 0:16:10.400
<v Speaker 3>it just didn't take, would you. So we pitched it

0:16:10.400 --> 0:16:13.120
<v Speaker 3>to on campus. We have like business plan competitions, so

0:16:13.120 --> 0:16:16.520
<v Speaker 3>they would get like local angel investors from the Plastward community,

0:16:16.520 --> 0:16:18.360
<v Speaker 3>from Plastward in Clinton community. You know, I got a

0:16:18.400 --> 0:16:20.000
<v Speaker 3>lot of people around there who's just sitting up there.

0:16:20.080 --> 0:16:21.720
<v Speaker 3>They were retired and they're like, hey, like why not

0:16:22.040 --> 0:16:25.160
<v Speaker 3>no support? So if you won these competitions, you would

0:16:25.160 --> 0:16:27.080
<v Speaker 3>get about like a thousand dollars, two thousand dollars to

0:16:27.160 --> 0:16:28.600
<v Speaker 3>kind of work on your idea twenty four hours in

0:16:28.640 --> 0:16:32.000
<v Speaker 3>a day. This guy's triple major and pitching business plans, no.

0:16:31.960 --> 0:16:37.160
<v Speaker 2>Excuse, Like this is crazy, triple major. Triple mame, we

0:16:37.200 --> 0:16:39.720
<v Speaker 2>don't call you triple major. What what's your what's your background?

0:16:40.080 --> 0:16:40.640
<v Speaker 2>West Indian?

0:16:41.000 --> 0:16:45.640
<v Speaker 3>So yeah, yeah, yeah, accident but yeah, yeah, So I'm

0:16:45.720 --> 0:16:49.600
<v Speaker 3>Jamaican and Western and Italian for sure. Yeah. Another Jamaican

0:16:49.680 --> 0:16:50.960
<v Speaker 3>on the on the podcast.

0:16:51.040 --> 0:16:52.480
<v Speaker 2>Leave it up to the Jamaican.

0:16:56.600 --> 0:16:59.720
<v Speaker 3>You know, yes, that has three jobs. Yeah, it is,

0:17:00.080 --> 0:17:00.800
<v Speaker 3>it is. Yeah.

0:17:01.000 --> 0:17:04.600
<v Speaker 2>Oh man, I know it. I know it all right,

0:17:04.680 --> 0:17:06.760
<v Speaker 2>So okay, so that doesn't work out, but you don't

0:17:06.760 --> 0:17:08.680
<v Speaker 2>get discovered, so then you start another business.

0:17:08.400 --> 0:17:12.000
<v Speaker 3>Right absolutely, with all the business. So after well, it's

0:17:12.040 --> 0:17:14.040
<v Speaker 3>kind it's kind of interesting because because with the idea

0:17:14.119 --> 0:17:16.879
<v Speaker 3>dot com, right, I realized back then that's when I

0:17:16.920 --> 0:17:18.840
<v Speaker 3>kind of started resume writing that you know, I can

0:17:18.920 --> 0:17:23.360
<v Speaker 3>take this experience and put on my resume and with that,

0:17:23.359 --> 0:17:25.840
<v Speaker 3>that's actually how I got my first internship at Grand Thornton,

0:17:25.880 --> 0:17:28.080
<v Speaker 3>which was before PwC, which is Grand Thorton is a

0:17:28.160 --> 0:17:30.000
<v Speaker 3>number five accounting from the world, so you got the

0:17:30.000 --> 0:17:31.960
<v Speaker 3>big four and then you kind of got like everything else.

0:17:32.040 --> 0:17:36.119
<v Speaker 3>So Grand Thorne was number five. So to answer your question,

0:17:36.359 --> 0:17:40.160
<v Speaker 3>after the experience with Idea, you know, I was pitching

0:17:40.200 --> 0:17:42.359
<v Speaker 3>it. It was making money with you know, raising money, so

0:17:42.359 --> 0:17:44.680
<v Speaker 3>I was said, you know what, I have more ideas.

0:17:44.800 --> 0:17:48.000
<v Speaker 3>So my junior year, which is also my senior orar

0:17:48.040 --> 0:17:50.359
<v Speaker 3>since A graduated in three years, I decided to launch

0:17:50.440 --> 0:17:53.680
<v Speaker 3>resumes dot co and resumes dot co was the first

0:17:53.680 --> 0:17:56.600
<v Speaker 3>iteration of brand resumes. So back then again, I said,

0:17:56.640 --> 0:17:57.960
<v Speaker 3>you know, I'm not going to just give up on

0:17:58.000 --> 0:18:00.159
<v Speaker 3>this first idea that that didn't really work out. Let

0:18:00.200 --> 0:18:02.520
<v Speaker 3>me just try something new. I was on campus writing

0:18:02.560 --> 0:18:05.480
<v Speaker 3>resumes for myself and for others, and it was working out.

0:18:05.480 --> 0:18:07.000
<v Speaker 3>Like I said, I was able to get that internship

0:18:07.000 --> 0:18:09.280
<v Speaker 3>back grand Thorin and so on and so forth. So

0:18:09.320 --> 0:18:10.920
<v Speaker 3>you're doing it for your friends and they're getting jobs

0:18:10.920 --> 0:18:12.720
<v Speaker 3>all of it. Oh yeah, So yeah, so I was.

0:18:12.760 --> 0:18:15.200
<v Speaker 3>I was literally writing resumes and everybody on campus was

0:18:15.240 --> 0:18:17.560
<v Speaker 3>coming to me for this. I was like anybody thought

0:18:17.560 --> 0:18:19.639
<v Speaker 3>about careers, they would just go like, head up, Brandon,

0:18:20.040 --> 0:18:22.840
<v Speaker 3>Brandon knows what's up. And it was interesting because again,

0:18:22.960 --> 0:18:26.920
<v Speaker 3>like even before I graduated, I was a junior and sophomore,

0:18:27.119 --> 0:18:28.960
<v Speaker 3>literally seniors are coming to me and saying, hey, like

0:18:29.000 --> 0:18:31.399
<v Speaker 3>I need help, can you help with my my LinkedIn

0:18:31.400 --> 0:18:32.400
<v Speaker 3>profile and things like that?

0:18:33.000 --> 0:18:35.719
<v Speaker 2>So all right, So I all right, So but that

0:18:35.760 --> 0:18:36.560
<v Speaker 2>didn't work out either.

0:18:37.200 --> 0:18:40.080
<v Speaker 3>No, So resumes dot Co didn't work out, but the

0:18:40.119 --> 0:18:43.040
<v Speaker 3>process of building that company I think is the foundation

0:18:43.119 --> 0:18:43.960
<v Speaker 3>for a Matt today.

0:18:44.600 --> 0:18:47.280
<v Speaker 2>So all right, so now you have experience, and you

0:18:47.320 --> 0:18:51.640
<v Speaker 2>have the resume experience tonight will fast forward at PwC.

0:18:52.680 --> 0:18:56.639
<v Speaker 2>And what makes you want to rekindle and start that

0:18:56.760 --> 0:18:57.399
<v Speaker 2>over again.

0:18:57.920 --> 0:19:01.040
<v Speaker 3>I heard there was a faithful trip to the West Coast. Yeah,

0:19:01.920 --> 0:19:05.000
<v Speaker 3>West coast. So for my birthdays my birthday is March thirty,

0:19:05.040 --> 0:19:07.960
<v Speaker 3>first of last year, I decided to go out to California,

0:19:08.080 --> 0:19:10.080
<v Speaker 3>right and you know me coming from the East coast,

0:19:10.119 --> 0:19:11.560
<v Speaker 3>so I don't really know a lot about California, but

0:19:11.640 --> 0:19:14.440
<v Speaker 3>I wanted to experience it. And so I flew out

0:19:14.440 --> 0:19:16.880
<v Speaker 3>to California for a weekend. It's actually for my birthday weekend,

0:19:16.960 --> 0:19:20.000
<v Speaker 3>like I mentioned. And during that trip, I was really

0:19:20.080 --> 0:19:22.840
<v Speaker 3>driving up the Malibu coast. So for anybody who's on

0:19:22.840 --> 0:19:24.560
<v Speaker 3>the West coast, definitely checked that out. If you have

0:19:24.600 --> 0:19:32.440
<v Speaker 3>a chance to go to California, shot on you. Yeah beautiful.

0:19:33.160 --> 0:19:35.359
<v Speaker 3>And so I was just driving and I saw so

0:19:35.520 --> 0:19:40.199
<v Speaker 3>much beautiful houses on this coastline and I'm just looking like, man, like,

0:19:40.240 --> 0:19:41.679
<v Speaker 3>it'll be nice to own one of these one day,

0:19:41.720 --> 0:19:44.439
<v Speaker 3>and just that that aspiration. You know, making six figures

0:19:44.520 --> 0:19:46.400
<v Speaker 3>is great, but at the same time, six figures want

0:19:46.400 --> 0:19:48.440
<v Speaker 3>to afford you that type of luxury lifestyle.

0:19:48.560 --> 0:19:53.639
<v Speaker 2>Can't do that. I can't do it. I remember my favorite,

0:19:53.680 --> 0:19:55.240
<v Speaker 2>one of my favorite movies was The Net. Was the

0:19:55.280 --> 0:19:58.960
<v Speaker 2>Social Network. And when justin Timberlake, he told the character

0:19:59.000 --> 0:20:01.760
<v Speaker 2>that was playing Mark Zuckerber, he was like, what do

0:20:01.760 --> 0:20:03.919
<v Speaker 2>you say? He's like, a million dollars isn't cool? He's like,

0:20:03.920 --> 0:20:06.199
<v Speaker 2>you know what, it's called a billion dollars. And the

0:20:06.200 --> 0:20:09.960
<v Speaker 2>reality of it is that there's levels. There's really levels

0:20:10.000 --> 0:20:12.560
<v Speaker 2>in life. And it's like you think a hundred thousand

0:20:12.640 --> 0:20:16.200
<v Speaker 2>is money until you realize it's really not.

0:20:18.480 --> 0:20:18.960
<v Speaker 3>Reality.

0:20:19.040 --> 0:20:21.679
<v Speaker 2>You know, you know when you realize one hundred thousands

0:20:21.680 --> 0:20:24.119
<v Speaker 2>not a lot. When you make a hundred thousand, like

0:20:24.359 --> 0:20:29.720
<v Speaker 2>I ca, I can't, I can't eat one Hundred's the fact.

0:20:29.960 --> 0:20:32.960
<v Speaker 2>That's the fact happened to me because it's like six

0:20:33.080 --> 0:20:35.800
<v Speaker 2>six figures. You always think six figures, it's like so much.

0:20:36.080 --> 0:20:38.120
<v Speaker 2>And I know I made six figures in six months

0:20:38.560 --> 0:20:41.639
<v Speaker 2>and I ain't really have that much money. I'm like

0:20:41.800 --> 0:20:44.480
<v Speaker 2>cost a living that this isn't this isn't going to

0:20:44.480 --> 0:20:44.760
<v Speaker 2>do it?

0:20:45.119 --> 0:20:47.320
<v Speaker 3>Yeah, absolutely, And so at that time and I said,

0:20:47.320 --> 0:20:49.040
<v Speaker 3>I was I was literally driving up down the coast

0:20:49.040 --> 0:20:50.800
<v Speaker 3>and I said, you know what, I want to be

0:20:50.840 --> 0:20:53.040
<v Speaker 3>able to put myself in a position to do this,

0:20:53.400 --> 0:20:55.920
<v Speaker 3>and just working the actual nine to five or ninety

0:20:56.000 --> 0:20:58.040
<v Speaker 3>seven in some cases wasn't gonnaow me to do that.

0:20:58.240 --> 0:21:00.040
<v Speaker 3>And obviously, if you stick around at some of the

0:21:00.080 --> 0:21:02.479
<v Speaker 3>consulting firms, it's a very lucrative career path, and so

0:21:02.560 --> 0:21:04.879
<v Speaker 3>you can go up, go from like associate to senior

0:21:04.960 --> 0:21:07.560
<v Speaker 3>to senior manager, director, partner, and partners make a lot

0:21:07.600 --> 0:21:10.000
<v Speaker 3>of money. Right at the same time, you're really bound

0:21:10.000 --> 0:21:11.840
<v Speaker 3>to your time, and I wanted to have that freedom

0:21:11.920 --> 0:21:13.840
<v Speaker 3>to be able to make the money to do what

0:21:13.880 --> 0:21:15.480
<v Speaker 3>I want to do, but also have the freedom to

0:21:15.880 --> 0:21:17.600
<v Speaker 3>travel and you know, just be on my own type

0:21:17.600 --> 0:21:22.520
<v Speaker 3>of time, earn your leisure factulally. Hence, so you started

0:21:22.520 --> 0:21:25.080
<v Speaker 3>it while you're still working while also working. So after

0:21:25.119 --> 0:21:26.680
<v Speaker 3>I came back from that trip, you know, it just

0:21:26.760 --> 0:21:28.359
<v Speaker 3>dawned on me. I said, you know what, let me

0:21:28.640 --> 0:21:30.480
<v Speaker 3>when I go home, let me just try and do

0:21:30.520 --> 0:21:32.959
<v Speaker 3>this idea again. Because I'm big on ideas, right, and

0:21:33.000 --> 0:21:36.920
<v Speaker 3>I said that business model. I know if I put

0:21:36.960 --> 0:21:41.399
<v Speaker 3>the right you know, mix of services and just structure together,

0:21:41.560 --> 0:21:43.359
<v Speaker 3>let's just I know it can be something.

0:21:43.440 --> 0:21:45.679
<v Speaker 4>So at the time before it crash. Were you offering

0:21:45.680 --> 0:21:47.800
<v Speaker 4>too many things or was it like what happened?

0:21:48.040 --> 0:21:52.080
<v Speaker 3>Yeah, So with resumes dot Co, we actually were offering

0:21:52.119 --> 0:21:54.520
<v Speaker 3>too many services because that was the first issue. And

0:21:54.520 --> 0:21:56.560
<v Speaker 3>then the second is that we didn't really have the

0:21:56.680 --> 0:21:58.439
<v Speaker 3>right price point. So you got to know how to

0:21:58.440 --> 0:22:00.800
<v Speaker 3>presce your business. It's very important to understand like the

0:22:01.640 --> 0:22:04.520
<v Speaker 3>structure that goes into setting your price. So back then

0:22:05.240 --> 0:22:07.240
<v Speaker 3>it was really cheap and inexpensive, and I think that

0:22:07.840 --> 0:22:10.119
<v Speaker 3>the reason behind that is that we were serving the

0:22:10.160 --> 0:22:12.680
<v Speaker 3>wrong market. So when I was on campus, I was

0:22:12.720 --> 0:22:15.080
<v Speaker 3>looking at servicing the college market. I thought that that

0:22:15.200 --> 0:22:16.880
<v Speaker 3>was like the end all be all. Let's just help

0:22:16.920 --> 0:22:21.760
<v Speaker 3>college students Facebook, Let's help them get internships and jobs

0:22:21.760 --> 0:22:25.640
<v Speaker 3>and opportunities. And so our price point wasn't wasn't large

0:22:25.720 --> 0:22:27.359
<v Speaker 3>enough for the service and the time that would take

0:22:27.359 --> 0:22:30.199
<v Speaker 3>to do the business. In addition to that, all the

0:22:30.240 --> 0:22:33.040
<v Speaker 3>services we wanted we were doing like website resumes, which

0:22:33.080 --> 0:22:35.280
<v Speaker 3>is a really interesting concept where you can literally instead

0:22:35.280 --> 0:22:36.959
<v Speaker 3>of having and giving out a paper, you say, hey,

0:22:37.000 --> 0:22:39.560
<v Speaker 3>go to my website and it's actually a resume. We

0:22:39.560 --> 0:22:42.320
<v Speaker 3>were doing social media scrubs. So let's say you were

0:22:42.359 --> 0:22:44.679
<v Speaker 3>looking for you were actively applying, you know they're going

0:22:44.720 --> 0:22:47.120
<v Speaker 3>to go to your LinkedIn and your Facebook and your Instagram,

0:22:47.200 --> 0:22:49.160
<v Speaker 3>so you want to make sure that that's in check right.

0:22:50.160 --> 0:22:51.719
<v Speaker 3>And just the way that we were structuring out our

0:22:51.760 --> 0:22:53.840
<v Speaker 3>services just didn't make any sense. And we didn't have

0:22:53.920 --> 0:22:56.879
<v Speaker 3>packages at the time. So I think that, you know,

0:22:56.920 --> 0:22:58.680
<v Speaker 3>it was just too much. People would go to website,

0:22:58.720 --> 0:23:01.560
<v Speaker 3>they would they wouldn't see they couldn't identify with a

0:23:01.600 --> 0:23:05.119
<v Speaker 3>package or service, which is what we fix with brandresimes

0:23:05.119 --> 0:23:05.600
<v Speaker 3>dot com.

0:23:05.640 --> 0:23:09.399
<v Speaker 2>So you start, you started by yourself right when you

0:23:09.400 --> 0:23:11.920
<v Speaker 2>first started, like how many hours are you So you're

0:23:11.920 --> 0:23:15.160
<v Speaker 2>working nine to six in your regular job.

0:23:15.080 --> 0:23:17.080
<v Speaker 3>Yeah, ninety six and nine to seven in some cases

0:23:17.160 --> 0:23:20.080
<v Speaker 3>with the consulting, you know, you're really traveling, so you're

0:23:20.119 --> 0:23:22.960
<v Speaker 3>working up five point thirty on Mondays. You're traveling to

0:23:23.640 --> 0:23:26.080
<v Speaker 3>in my case was Philadelphia for a while. You're getting

0:23:26.080 --> 0:23:28.440
<v Speaker 3>there at like eight thirty am or so, you work

0:23:28.520 --> 0:23:30.679
<v Speaker 3>until about five or six. You might go to the

0:23:30.720 --> 0:23:33.280
<v Speaker 3>gym by the time you get back to the hotels

0:23:33.280 --> 0:23:35.280
<v Speaker 3>about eight thirty nine, and then yeah, I would just

0:23:35.320 --> 0:23:38.080
<v Speaker 3>take from there until about you know, two in the

0:23:38.160 --> 0:23:39.800
<v Speaker 3>morning or so. And I knew that I had to

0:23:39.800 --> 0:23:41.200
<v Speaker 3>put in the time to get to the effort.

0:23:41.240 --> 0:23:43.000
<v Speaker 2>So you work from eight o'clock in the morning to

0:23:43.080 --> 0:23:45.679
<v Speaker 2>nine o'clock at night at your regular job. After everything

0:23:45.760 --> 0:23:46.159
<v Speaker 2>is done.

0:23:46.400 --> 0:23:48.720
<v Speaker 3>Monday through Thursday, and then Fridays sometimes you you'd be

0:23:48.720 --> 0:23:49.400
<v Speaker 3>able to work from home.

0:23:49.520 --> 0:23:51.359
<v Speaker 2>And then from from nine to two in the morning,

0:23:51.400 --> 0:23:53.360
<v Speaker 2>you worked on your side hustle, which was you side

0:23:53.400 --> 0:23:56.239
<v Speaker 2>hustle absolutely every day, and you're building that up, and

0:23:56.280 --> 0:23:58.520
<v Speaker 2>we got how quick? But how quick when you start

0:23:58.520 --> 0:23:59.480
<v Speaker 2>making money you resume?

0:23:59.760 --> 0:24:03.119
<v Speaker 3>Yeah, so I think that the preparation. So it was

0:24:03.119 --> 0:24:05.399
<v Speaker 3>about a month and a half of preparation that went

0:24:05.440 --> 0:24:07.679
<v Speaker 3>into actually setting it up because what I realized is

0:24:07.680 --> 0:24:08.960
<v Speaker 3>that I want to set it up the right the

0:24:09.000 --> 0:24:11.760
<v Speaker 3>right way, right, so with the brand resume, with resumes

0:24:11.800 --> 0:24:15.280
<v Speaker 3>dot co. You know, essentially I did everything myself. I code.

0:24:15.320 --> 0:24:19.800
<v Speaker 3>I literally learned to code HTML, JavaScript all that, built

0:24:19.840 --> 0:24:22.760
<v Speaker 3>website myself, set up on my own marketing. But I said,

0:24:22.760 --> 0:24:26.280
<v Speaker 3>this time, let me outsource to you know, professionals who

0:24:26.280 --> 0:24:27.600
<v Speaker 3>do that. And you know, it's funny. It was like

0:24:27.680 --> 0:24:29.880
<v Speaker 3>it was really a Gary Vee quote that stuck out

0:24:29.920 --> 0:24:31.800
<v Speaker 3>to me, and he said that ninety nine percent of

0:24:31.840 --> 0:24:34.639
<v Speaker 3>problems in business can be solved by you know, hiring someone,

0:24:35.200 --> 0:24:37.040
<v Speaker 3>and it was powerful because I was like, wait, I

0:24:37.119 --> 0:24:39.600
<v Speaker 3>try to do everything myself the first time. So the

0:24:39.600 --> 0:24:44.240
<v Speaker 3>website development, I found the cheapest developer in Pakistan, which

0:24:44.280 --> 0:24:47.040
<v Speaker 3>was great, and he actually went off to become he's

0:24:47.040 --> 0:24:50.560
<v Speaker 3>actually a a senior website developer for US now he's

0:24:50.560 --> 0:24:54.040
<v Speaker 3>actually full time just through relationship building. But yeah, in

0:24:54.080 --> 0:24:56.960
<v Speaker 3>terms of making money, as soon as we put it out,

0:24:57.320 --> 0:24:59.600
<v Speaker 3>it was an instant hit. And I think it was

0:24:59.640 --> 0:25:02.280
<v Speaker 3>a hit because it was always a great idea. We

0:25:02.400 --> 0:25:04.720
<v Speaker 3>just didn't have the right execution, fit and execution.

0:25:04.880 --> 0:25:07.520
<v Speaker 2>So then like four months after in at that point

0:25:07.560 --> 0:25:08.440
<v Speaker 2>you quit your job.

0:25:08.480 --> 0:25:10.800
<v Speaker 3>Right for three months, So we launched in May and

0:25:10.840 --> 0:25:13.080
<v Speaker 3>then about five months I knew it was time.

0:25:13.119 --> 0:25:14.720
<v Speaker 2>How much were you making a month when you quit

0:25:14.760 --> 0:25:15.120
<v Speaker 2>your job?

0:25:15.840 --> 0:25:17.560
<v Speaker 3>We was made So I was making about yeah, thee

0:25:17.600 --> 0:25:20.119
<v Speaker 3>hundred thousand at PwC, so you know after taxes, like

0:25:20.440 --> 0:25:23.359
<v Speaker 3>I mean with the resume, with the resumes, Yeah, we

0:25:23.359 --> 0:25:24.439
<v Speaker 3>was hitting twenty to twenty five.

0:25:24.720 --> 0:25:27.800
<v Speaker 2>Once you had twenty thousand with resumes, is over?

0:25:28.040 --> 0:25:30.000
<v Speaker 3>Oh, it was over. Yeah. At that point I knew

0:25:30.000 --> 0:25:32.400
<v Speaker 3>that I was onto something. But at the same time,

0:25:32.480 --> 0:25:35.200
<v Speaker 3>I wanted to make sure that you know, the income

0:25:35.280 --> 0:25:37.400
<v Speaker 3>was consistent. So the first month we did about maybe

0:25:37.480 --> 0:25:39.960
<v Speaker 3>four thousand dollars in sales. Then we jumped up to

0:25:39.960 --> 0:25:42.840
<v Speaker 3>fifteen twenty twenty five. Right, but it needs to be consistent.

0:25:42.840 --> 0:25:44.640
<v Speaker 3>You don't want to just you know, quit your job

0:25:44.720 --> 0:25:47.240
<v Speaker 3>before you know that your side hustle is taking off. Yeah,

0:25:47.400 --> 0:25:49.080
<v Speaker 3>but at the same time, if you wait too long,

0:25:49.200 --> 0:25:51.880
<v Speaker 3>you know, you can't you can't.

0:25:52.000 --> 0:25:54.919
<v Speaker 4>Exactly, you did something very important that one of our

0:25:55.119 --> 0:25:56.960
<v Speaker 4>alumni said she did the kik Waz.

0:25:57.080 --> 0:25:59.000
<v Speaker 3>She was like, the best thing I did was fire myself.

0:25:59.359 --> 0:26:01.240
<v Speaker 4>I fired myself and hid everybody else to do the

0:26:01.280 --> 0:26:03.240
<v Speaker 4>things that you know what I'm wasting, I'm taking too.

0:26:03.240 --> 0:26:05.040
<v Speaker 3>Much time to do. Absolutely, you need to focus on

0:26:05.040 --> 0:26:07.560
<v Speaker 3>strategy as a business owner and also like where you

0:26:07.600 --> 0:26:09.280
<v Speaker 3>see growth in partnerships and things like that.

0:26:09.320 --> 0:26:12.080
<v Speaker 2>All right, so we're going to talk about the business

0:26:12.119 --> 0:26:15.360
<v Speaker 2>model of your actual business. But in the next segment,

0:26:15.400 --> 0:26:19.000
<v Speaker 2>we're going to talk about how people can make more

0:26:19.040 --> 0:26:22.159
<v Speaker 2>money at their jobs. Yeah, via a few different hacks.

0:26:22.520 --> 0:26:24.200
<v Speaker 2>Since this is the line of work that you're men,

0:26:24.240 --> 0:26:27.200
<v Speaker 2>we're going to enlighten people and give them some free game. Absolutely,

0:26:27.880 --> 0:26:31.119
<v Speaker 2>drop some jabs all right, So, as I said, the

0:26:31.200 --> 0:26:33.480
<v Speaker 2>vast majority of Earn Your Leisure's listeners, and the vast

0:26:33.480 --> 0:26:35.320
<v Speaker 2>majority of people, not just an America and all over

0:26:35.359 --> 0:26:38.359
<v Speaker 2>the world are employees. And there's nothing wrong with that

0:26:39.000 --> 0:26:41.600
<v Speaker 2>because everybody's not an employer. Everybody doesn't want to be

0:26:41.600 --> 0:26:43.840
<v Speaker 2>a business owner. But even if you do have aspirations,

0:26:44.320 --> 0:26:46.520
<v Speaker 2>you still need to know how to maximize your job

0:26:46.960 --> 0:26:52.000
<v Speaker 2>income while you're pursuing your side hustle or before you

0:26:52.080 --> 0:26:54.480
<v Speaker 2>actually leave and do a full time entrepreneur thing. Right,

0:26:54.520 --> 0:26:57.119
<v Speaker 2>So we're gonna talk about a few different hacks. The

0:26:57.160 --> 0:26:59.280
<v Speaker 2>first thing is LinkedIn. We cover LinkedIn a little bit

0:26:59.280 --> 0:27:01.800
<v Speaker 2>with christ and shot the Chris, but we didn't really

0:27:01.840 --> 0:27:03.879
<v Speaker 2>go deep diving on LinkedIn. And I think that people

0:27:03.880 --> 0:27:08.840
<v Speaker 2>don't fully understand LinkedIn. Unfortunately, true, they don't even they

0:27:08.840 --> 0:27:11.639
<v Speaker 2>don't even know. Like LinkedIn is huge, huge, It's not

0:27:12.320 --> 0:27:16.360
<v Speaker 2>something that is small. It's big time, but it's big

0:27:16.400 --> 0:27:18.840
<v Speaker 2>time with the right people like So, just to give

0:27:18.840 --> 0:27:21.879
<v Speaker 2>you some status, it's three hundred million users on LinkedIn

0:27:21.880 --> 0:27:28.080
<v Speaker 2>and two hundred countries monthly users. Bro Yes, seventy seven

0:27:28.160 --> 0:27:31.520
<v Speaker 2>percent of recruiters use LinkedIn. And the cool thing about

0:27:31.520 --> 0:27:34.560
<v Speaker 2>it is thirty three percent of millionaires on LinkedIn, So

0:27:34.880 --> 0:27:41.880
<v Speaker 2>LinkedIn is really like the the higher exchellent social network site.

0:27:41.960 --> 0:27:44.520
<v Speaker 4>So like if you can compare it like Facebook is

0:27:44.560 --> 0:27:48.320
<v Speaker 4>for like personal relationships and LinkedIn is more like for

0:27:48.359 --> 0:27:49.320
<v Speaker 4>business relationships.

0:27:49.480 --> 0:27:51.720
<v Speaker 3>Yeah, it's that form of social media.

0:27:51.760 --> 0:27:53.760
<v Speaker 2>It's social media people that don't want to make money.

0:27:53.640 --> 0:27:55.800
<v Speaker 3>Business the business. Business, the business. Yeah, I'd say it's

0:27:55.800 --> 0:27:57.160
<v Speaker 3>the largest B to B network.

0:27:58.880 --> 0:28:01.400
<v Speaker 2>And the thing the thing about LinkedIn to with everybody's

0:28:01.440 --> 0:28:03.879
<v Speaker 2>on LinkedIn, like literally like LinkedIn it has to. I

0:28:03.880 --> 0:28:07.760
<v Speaker 2>think it has the most powerful algorithm to show on Google.

0:28:07.920 --> 0:28:10.160
<v Speaker 2>So like when you type somebody in like their name,

0:28:10.440 --> 0:28:12.320
<v Speaker 2>the first thing that pops uple is that LinkedIn page.

0:28:12.359 --> 0:28:13.960
<v Speaker 2>It's like a business card at this point, Like you

0:28:14.040 --> 0:28:17.320
<v Speaker 2>have to have a LinkedIn page, and when you're Google

0:28:17.440 --> 0:28:18.439
<v Speaker 2>that comes up first.

0:28:18.560 --> 0:28:19.840
<v Speaker 3>It's Google searches.

0:28:19.560 --> 0:28:26.200
<v Speaker 2>And everybody, all the high powered executives, people, people that's

0:28:26.240 --> 0:28:28.760
<v Speaker 2>not on Facebook or Instagram, it's on LinkedIn. Like that's

0:28:28.760 --> 0:28:30.720
<v Speaker 2>a fact. It happens all the time, and it's a

0:28:30.760 --> 0:28:33.800
<v Speaker 2>way to actually grow your network, make money and not

0:28:33.920 --> 0:28:36.280
<v Speaker 2>just get a job. It's a way to network with

0:28:36.359 --> 0:28:39.320
<v Speaker 2>people do all kinds of stuff. So first off, all right,

0:28:39.680 --> 0:28:43.760
<v Speaker 2>So LinkedIn is a big part of like your story.

0:28:43.480 --> 0:28:47.840
<v Speaker 3>Right, Oh, absolutely completely LinkedIn is. It's been huge for growth.

0:28:48.040 --> 0:28:49.440
<v Speaker 2>So why is LinkedIn so important?

0:28:49.720 --> 0:28:51.719
<v Speaker 3>I think LinkedIn is really important and that you hit

0:28:51.800 --> 0:28:53.720
<v Speaker 3>it on the head what you said. It's about three

0:28:53.800 --> 0:28:57.880
<v Speaker 3>hundred and three million active users a month, right, And

0:28:57.920 --> 0:29:00.720
<v Speaker 3>so LinkedIn has a huge network of profess on there

0:29:00.760 --> 0:29:03.440
<v Speaker 3>who are trying to do one of two things. Primarily,

0:29:03.440 --> 0:29:06.360
<v Speaker 3>it's one to recruit for talent and to just to

0:29:06.400 --> 0:29:08.800
<v Speaker 3>actually sell something. Right. So if you're a B to

0:29:08.840 --> 0:29:12.760
<v Speaker 3>B professional, whether you're selling like software or digital services, like,

0:29:12.880 --> 0:29:15.120
<v Speaker 3>that's the place you need to be. And it's great

0:29:15.160 --> 0:29:17.720
<v Speaker 3>because it's like your first touch point for some to

0:29:17.720 --> 0:29:19.440
<v Speaker 3>know aboue. So let's say you go to like a

0:29:19.440 --> 0:29:22.440
<v Speaker 3>career fair or your networking and say, hey, like, here's

0:29:22.480 --> 0:29:24.600
<v Speaker 3>my business card. You know, the first thing that I do,

0:29:24.640 --> 0:29:25.960
<v Speaker 3>I'm going to go in search you up on LinkedIn

0:29:26.000 --> 0:29:27.440
<v Speaker 3>because I want to know who you are and I

0:29:27.440 --> 0:29:29.280
<v Speaker 3>want to know your background. Do business cards still work?

0:29:29.400 --> 0:29:32.280
<v Speaker 3>Business cards do work? Okay? But LinkedIn is the extended

0:29:32.360 --> 0:29:34.760
<v Speaker 3>version of i'd say business card and a resume, right,

0:29:34.840 --> 0:29:37.080
<v Speaker 3>because when you go on LinkedIn, you can see someone's title,

0:29:37.320 --> 0:29:38.440
<v Speaker 3>So that's the first thing that you're going to see,

0:29:38.480 --> 0:29:40.400
<v Speaker 3>which is very important and it needs to be engaging.

0:29:41.000 --> 0:29:42.480
<v Speaker 3>You can read their summary, so a little bit of

0:29:42.480 --> 0:29:44.120
<v Speaker 3>a buy about them, and then you can see all

0:29:44.120 --> 0:29:47.040
<v Speaker 3>of their experience, some of their volunteer work, whether they're

0:29:47.160 --> 0:29:49.680
<v Speaker 3>available for pro bono work. So it's really like a

0:29:49.760 --> 0:29:53.680
<v Speaker 3>digital download, quick and easy on someone's professional background. Yeah.

0:29:53.920 --> 0:29:57.440
<v Speaker 2>Another LinkedIn hack that Chris Senegal actually said is that

0:29:57.520 --> 0:30:00.240
<v Speaker 2>especially if you're self employed. If you're self employed, you

0:30:00.240 --> 0:30:03.400
<v Speaker 2>can give yourself any title you want, but nobody really

0:30:03.440 --> 0:30:06.240
<v Speaker 2>knows that you just gave yourself a title. So like,

0:30:06.280 --> 0:30:09.240
<v Speaker 2>if you have a company, you can call yourself senior

0:30:09.280 --> 0:30:12.640
<v Speaker 2>marketing director, you can call yourself vice president, president, all

0:30:13.360 --> 0:30:14.880
<v Speaker 2>this stuff, and when they see it, it's like alhwa's

0:30:14.880 --> 0:30:17.800
<v Speaker 2>the president of a company, CEO of a company.

0:30:17.960 --> 0:30:20.920
<v Speaker 3>And then when you reach out to other presidents exactly

0:30:21.040 --> 0:30:24.040
<v Speaker 3>say okay, president's a president, I understand. And it gives

0:30:24.120 --> 0:30:27.640
<v Speaker 3>you an instant credibility when you can, when you can effectively,

0:30:27.800 --> 0:30:30.680
<v Speaker 3>you know, announce yourself right, because then people will kind

0:30:30.680 --> 0:30:32.760
<v Speaker 3>of take you seriously. If you're an associate reaching out

0:30:32.760 --> 0:30:35.800
<v Speaker 3>to a director, that that might not work right levels.

0:30:36.160 --> 0:30:37.920
<v Speaker 3>Exactly the same thing in the corporate world, like I

0:30:37.920 --> 0:30:40.920
<v Speaker 3>wouldn't as an associate just go emailing partners like Hi,

0:30:41.040 --> 0:30:42.880
<v Speaker 3>nice to meet you. I would take a formal approach

0:30:42.880 --> 0:30:45.200
<v Speaker 3>in doing that. But with LinkedIn, it really empowers you

0:30:45.320 --> 0:30:47.800
<v Speaker 3>to be able to connect with anybody and especially leverage

0:30:47.840 --> 0:30:49.440
<v Speaker 3>r alumni network as well. It's something that a lot

0:30:49.440 --> 0:30:52.000
<v Speaker 3>of people don't really talk about but on LinkedIn, which

0:30:52.000 --> 0:30:54.920
<v Speaker 3>you can also actually do is type in your university

0:30:55.040 --> 0:30:57.320
<v Speaker 3>or any university, and what allows you to do is

0:30:57.320 --> 0:31:01.160
<v Speaker 3>filter by by year that someone graduated and by job

0:31:01.200 --> 0:31:04.600
<v Speaker 3>title and function, so you can find alumnis in any field,

0:31:04.680 --> 0:31:07.080
<v Speaker 3>especially if you wanted to start, like if you wanted

0:31:07.120 --> 0:31:08.960
<v Speaker 3>to reach out to someone to start to start a

0:31:08.960 --> 0:31:11.520
<v Speaker 3>conversation on the business opportunity, or just to find people

0:31:11.520 --> 0:31:11.840
<v Speaker 3>in general.

0:31:12.000 --> 0:31:13.920
<v Speaker 2>That's huge. I'm glad you said that because that's something

0:31:13.920 --> 0:31:17.040
<v Speaker 2>that you hear a lot. It's like reach out to

0:31:17.080 --> 0:31:22.400
<v Speaker 2>your alumni network, especially if you are local, like if

0:31:22.400 --> 0:31:24.440
<v Speaker 2>you from New York and you went to school in

0:31:24.480 --> 0:31:26.800
<v Speaker 2>New York, or you went to school in the Tristitate area,

0:31:27.480 --> 0:31:29.400
<v Speaker 2>or you know, on the East Coast and it's a

0:31:29.440 --> 0:31:33.800
<v Speaker 2>large school, like there's a lot of alumni in the Yeah,

0:31:34.080 --> 0:31:36.320
<v Speaker 2>so for me, I went to Hawaii, so that didn't

0:31:36.360 --> 0:31:39.400
<v Speaker 2>really work out too much. But but even if you

0:31:39.440 --> 0:31:41.440
<v Speaker 2>have a situation like that, and this is another hack

0:31:41.480 --> 0:31:43.720
<v Speaker 2>for like recent college grads and just people in general

0:31:43.800 --> 0:31:46.760
<v Speaker 2>that went to college a lot of times, like let's

0:31:46.760 --> 0:31:49.560
<v Speaker 2>say at university like Hawaii. Right, So obviously there's not

0:31:49.600 --> 0:31:53.320
<v Speaker 2>a lot of Hawaii alumni in New York, but there

0:31:52.880 --> 0:31:56.720
<v Speaker 2>are there are some, and it's a smaller group as

0:31:56.720 --> 0:31:59.880
<v Speaker 2>opposed to NYU what it is a million, So now

0:32:00.120 --> 0:32:02.360
<v Speaker 2>this might be like a couple hundred or a thousand,

0:32:02.760 --> 0:32:05.480
<v Speaker 2>So now I can network with them easier because it's

0:32:05.520 --> 0:32:09.720
<v Speaker 2>a smaller community as opposed to a million people, like

0:32:09.720 --> 0:32:13.360
<v Speaker 2>you said, like Syracuse with it's so many alumnis, like

0:32:13.440 --> 0:32:15.120
<v Speaker 2>everybody's an alumni, right.

0:32:15.160 --> 0:32:16.880
<v Speaker 3>Right, And then you also have a warm connection with

0:32:16.920 --> 0:32:19.840
<v Speaker 3>that person. You already have like a commonality between yourself.

0:32:19.920 --> 0:32:21.400
<v Speaker 3>Hey you went to Hawaii. I went to Hawaii too.

0:32:21.400 --> 0:32:22.880
<v Speaker 3>Hey you're from New York, I'm from here as well.

0:32:23.000 --> 0:32:25.040
<v Speaker 3>And then with LinkedIn, you can even double down into

0:32:25.040 --> 0:32:27.560
<v Speaker 3>see like if they have any like overlapping, like you

0:32:27.640 --> 0:32:28.960
<v Speaker 3>might have went to the same high school someone and

0:32:29.000 --> 0:32:30.600
<v Speaker 3>you just never know, right, So there's a lot of

0:32:30.680 --> 0:32:33.040
<v Speaker 3>things on the on just looking at someone's profile that

0:32:33.120 --> 0:32:35.560
<v Speaker 3>you can identify before you reach out and then that

0:32:35.680 --> 0:32:38.520
<v Speaker 3>kind of will you know empower that conversation. You got three.

0:32:38.400 --> 0:32:42.280
<v Speaker 4>Hundred and three million monthly users, right, users, How do

0:32:42.320 --> 0:32:44.320
<v Speaker 4>I make my LinkedIn more visible?

0:32:44.440 --> 0:32:46.400
<v Speaker 3>Like? What are some things I need to do? Yeah?

0:32:46.440 --> 0:32:48.440
<v Speaker 3>So on the profile setting side, there's a lot of

0:32:48.440 --> 0:32:49.800
<v Speaker 3>things that you can enable there. So a lot of

0:32:49.840 --> 0:32:52.240
<v Speaker 3>people don't know that LinkedIn has one of the most

0:32:52.560 --> 0:32:56.000
<v Speaker 3>robust profile settings that you can actually of a social

0:32:56.040 --> 0:32:58.760
<v Speaker 3>media network. So on LinkedIn, like you can literally go in,

0:32:59.120 --> 0:33:00.680
<v Speaker 3>go to your profile, which lot of people don't play

0:33:00.680 --> 0:33:04.040
<v Speaker 3>around with, and you can enable your profile visibility to

0:33:04.080 --> 0:33:06.360
<v Speaker 3>set it to all right, because I think as soon

0:33:06.400 --> 0:33:08.280
<v Speaker 3>as you create your profile, it's set to only your

0:33:08.360 --> 0:33:11.120
<v Speaker 3>first connections. So first connection is like, let's say I'm

0:33:11.120 --> 0:33:14.680
<v Speaker 3>connected to you. A second connection is say I'm connected

0:33:14.720 --> 0:33:16.960
<v Speaker 3>to you, but I'm not connected to Rashad, right, So

0:33:17.080 --> 0:33:18.760
<v Speaker 3>that would be a second connection, and a third connection

0:33:18.800 --> 0:33:20.719
<v Speaker 3>would be like a third degree away from that. So

0:33:20.760 --> 0:33:23.280
<v Speaker 3>someone that Rashad is connected to but I'm not connected to,

0:33:23.360 --> 0:33:25.120
<v Speaker 3>so that's a third connection. So what you can do

0:33:25.200 --> 0:33:27.760
<v Speaker 3>on LinkedIn is set that to be visible to everybody,

0:33:27.800 --> 0:33:30.880
<v Speaker 3>so anyone who sees your profile can actually look at

0:33:30.880 --> 0:33:33.080
<v Speaker 3>your stuff because if not, they won't be able to

0:33:33.080 --> 0:33:35.080
<v Speaker 3>see that. So on the setting side, and then also

0:33:35.120 --> 0:33:37.120
<v Speaker 3>letting people know that you're open to opportunities.

0:33:37.600 --> 0:33:39.640
<v Speaker 2>So what is linked to all right? So LinkedIn for

0:33:39.680 --> 0:33:41.760
<v Speaker 2>anybody that's not familiar is like it's like a resume.

0:33:41.880 --> 0:33:43.920
<v Speaker 2>You go in there, you type your whole resume, like

0:33:43.960 --> 0:33:47.120
<v Speaker 2>where you went to school, what your previous jobs were,

0:33:47.160 --> 0:33:49.320
<v Speaker 2>your work experience, and you put a picture up and

0:33:49.320 --> 0:33:50.720
<v Speaker 2>that's like what it is.

0:33:50.800 --> 0:33:55.240
<v Speaker 3>Right, So picture is important too, Yeah, yeah, absolutely, yeah, picture,

0:33:55.320 --> 0:33:58.000
<v Speaker 3>So yeah, it's quality a lot of people.

0:33:58.000 --> 0:33:59.400
<v Speaker 2>You can use for a lot of different things, but

0:34:00.000 --> 0:34:02.080
<v Speaker 2>a lot of people use it to find jobs or

0:34:02.200 --> 0:34:04.080
<v Speaker 2>to improve their Like they might be at one job,

0:34:04.120 --> 0:34:05.600
<v Speaker 2>but they want to network up and go to a

0:34:05.640 --> 0:34:06.360
<v Speaker 2>higher level job.

0:34:06.400 --> 0:34:06.520
<v Speaker 3>Right.

0:34:06.560 --> 0:34:08.240
<v Speaker 2>So that's why a lot of recruiters are on LinkedIn

0:34:08.400 --> 0:34:12.120
<v Speaker 2>because they're constantly recruiting people for different jobs. So there's

0:34:12.120 --> 0:34:14.040
<v Speaker 2>a service called LinkedIn Premium.

0:34:14.120 --> 0:34:16.680
<v Speaker 3>Yeah, so there's LinkedIn Premium. So LinkedIn has a full

0:34:16.680 --> 0:34:21.080
<v Speaker 3>suite of options, premium options, just for the actual job seeker.

0:34:21.200 --> 0:34:23.320
<v Speaker 3>So there's LinkedIn Premium, which I kind of talk about,

0:34:23.400 --> 0:34:26.960
<v Speaker 3>and then there's also LinkedIn solutions for business owners which

0:34:27.000 --> 0:34:29.000
<v Speaker 3>you can do to kind of enable that sales growth

0:34:29.080 --> 0:34:31.560
<v Speaker 3>or your brand awareness. So you can also advertise on

0:34:31.600 --> 0:34:33.000
<v Speaker 3>LinkedIn as well. So a lot of people don't know

0:34:33.000 --> 0:34:35.160
<v Speaker 3>about that. It's a huge market outside of just your

0:34:35.200 --> 0:34:38.200
<v Speaker 3>regular Instagram or YouTube because you really think about advertising

0:34:38.239 --> 0:34:39.000
<v Speaker 3>on LinkedIn as well.

0:34:39.080 --> 0:34:40.600
<v Speaker 2>Right, So what is LinkedIn?

0:34:40.840 --> 0:34:41.359
<v Speaker 3>Like? All right?

0:34:41.400 --> 0:34:42.919
<v Speaker 2>So like profile, what's done?

0:34:43.160 --> 0:34:47.400
<v Speaker 3>So LinkedIn Profinder is a platform that LinkedIn created and

0:34:47.440 --> 0:34:50.719
<v Speaker 3>it really monetizes, you know, its members, and so what

0:34:50.800 --> 0:34:53.520
<v Speaker 3>LinkedIn Profiler will do is it will literally send you

0:34:53.600 --> 0:34:56.799
<v Speaker 3>leads on a daily basis from a certain category. So

0:34:56.880 --> 0:34:58.279
<v Speaker 3>all right, so let's say you want to be a

0:34:58.280 --> 0:35:00.520
<v Speaker 3>pro on LinkedIn. What you need to do is to

0:35:00.600 --> 0:35:03.319
<v Speaker 3>construct your profile in a way that's going to say hey,

0:35:03.360 --> 0:35:06.400
<v Speaker 3>I'm a pro. So from your title, to your summary,

0:35:06.560 --> 0:35:09.319
<v Speaker 3>to your skill sets. And when you're also putting all

0:35:09.320 --> 0:35:11.279
<v Speaker 3>that in and building out your profile, you want to

0:35:11.280 --> 0:35:13.080
<v Speaker 3>make sure that you're putting that you're a full time

0:35:13.160 --> 0:35:15.960
<v Speaker 3>freelancer or a full time business owner. Right. So LinkedIn

0:35:16.040 --> 0:35:19.319
<v Speaker 3>profile is only for professionals in a certain category. Whether

0:35:19.360 --> 0:35:22.440
<v Speaker 3>it's resume riding, or let's say you own a law firm,

0:35:22.640 --> 0:35:24.800
<v Speaker 3>whether you own a marketing agency. You can get on

0:35:24.880 --> 0:35:27.560
<v Speaker 3>profinder and start ticket leads. Literally, LinkedIn will send you

0:35:27.640 --> 0:35:30.640
<v Speaker 3>tons of leads for that leads like for people looking

0:35:30.680 --> 0:35:34.440
<v Speaker 3>for jobs, for people on its platform looking for opportunities.

0:35:34.440 --> 0:35:36.839
<v Speaker 3>So profinders more so on the business side. So let's

0:35:36.840 --> 0:35:39.440
<v Speaker 3>say you're a business so I'm on linked profilder, I'm

0:35:39.440 --> 0:35:41.880
<v Speaker 3>a pro. They will literally send me leads based off

0:35:41.920 --> 0:35:45.960
<v Speaker 3>of a certain criteria. So let's say you googled digital

0:35:45.960 --> 0:35:49.120
<v Speaker 3>marketing services, right, LinkedIn profile will pop up and say, hey,

0:35:49.200 --> 0:35:53.200
<v Speaker 3>we can connect you with professionals on our platform, and

0:35:53.239 --> 0:35:56.319
<v Speaker 3>then they'll do like a small intake form. They'll put

0:35:56.320 --> 0:36:01.279
<v Speaker 3>a little bit information and then LinkedIn will send you that.

0:36:00.000 --> 0:36:02.600
<v Speaker 4>It's like an application tracking system, like depending on the

0:36:02.600 --> 0:36:04.120
<v Speaker 4>word I put in, it'll come back to you.

0:36:04.680 --> 0:36:07.040
<v Speaker 3>So it's more so for if you're a business owner

0:36:07.040 --> 0:36:08.880
<v Speaker 3>and you're trying to grow your business. So this is

0:36:08.880 --> 0:36:11.360
<v Speaker 3>more so on the on the business side. Right, So

0:36:11.880 --> 0:36:13.720
<v Speaker 3>you're so you're a professional, so you have a regular

0:36:13.719 --> 0:36:16.200
<v Speaker 3>profile and you're a professional and it shows a hey

0:36:16.239 --> 0:36:18.600
<v Speaker 3>like I do this, and LinkedIn will then simulate, so

0:36:18.680 --> 0:36:23.759
<v Speaker 3>similar to like fever or upwork, orthumbtack dot com. You

0:36:23.760 --> 0:36:25.279
<v Speaker 3>know they will literally send you leads and then you

0:36:25.280 --> 0:36:27.799
<v Speaker 3>can go ahead and continuous conversations. That's more so on

0:36:27.880 --> 0:36:29.520
<v Speaker 3>the business side.

0:36:29.440 --> 0:36:32.120
<v Speaker 2>So like if somebody is a resume writer like yourself,

0:36:33.280 --> 0:36:33.960
<v Speaker 2>erners what's up?

0:36:34.040 --> 0:36:36.520
<v Speaker 4>You ever walk into a small business and everything just

0:36:36.680 --> 0:36:39.840
<v Speaker 4>works like the checkout is fast, their seats are digital,

0:36:40.360 --> 0:36:43.360
<v Speaker 4>tipping is a breeze, and you're out the door before

0:36:43.360 --> 0:36:47.520
<v Speaker 4>the line even builds odds are they're using Square. We

0:36:47.680 --> 0:36:50.239
<v Speaker 4>love supporting businesses that run on Square because it just

0:36:50.239 --> 0:36:53.480
<v Speaker 4>feels seamless. Whether it's a local coffee shop, a vendor

0:36:53.520 --> 0:36:55.799
<v Speaker 4>at a pop up market, or even one of our

0:36:55.840 --> 0:36:59.480
<v Speaker 4>merch partners, Square makes it easy for them to take payments,

0:36:59.680 --> 0:37:03.479
<v Speaker 4>manage inventory, and run their business with confidence, all from

0:37:03.560 --> 0:37:06.960
<v Speaker 4>one simple system. If you're a business owner or even

0:37:07.040 --> 0:37:10.560
<v Speaker 4>just thinking about launching something soon, Square is hands down

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<v Speaker 3>What matters most ready.

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<v Speaker 4>To see how Square can transform your business, visit Square

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<v Speaker 4>Let's Square handle the back end so you can keep

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<v Speaker 4>pushing your vision forward. This episode is brought to you

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<v Speaker 4>by P and C Bank. A lot of people think

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<v Speaker 5>An illegal alien from Guatemala charged with raping a child

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<v Speaker 5>filming and selling child pornography in Michigan. These are just

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<v Speaker 5>some of the heinous migrant criminals caught because of President

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<v Speaker 5>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 5>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 5>crossings are at the lowest levels ever recorded, and over

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<v Speaker 5>one hundred thousand illegal aliens have been arrested. If you

0:38:58.640 --> 0:39:02.520
<v Speaker 5>were here illegally, your next you will be fine nearly

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<v Speaker 5>one thousand dollars a day. Imprisoned and deported, you will

0:39:06.640 --> 0:39:10.279
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0:39:10.320 --> 0:39:13.720
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0:39:14.080 --> 0:39:18.840
<v Speaker 5>Do what's right. Leave now. Under President Trump, America's laws,

0:39:19.000 --> 0:39:21.440
<v Speaker 5>border and families will be protected.

0:39:21.520 --> 0:39:24.000
<v Speaker 3>Sponsored by the United States Department of Homeland Security. Health.

0:39:24.320 --> 0:39:28.160
<v Speaker 2>And somebody is looking to revamp their resume, absolutely, LinkedIn

0:39:28.760 --> 0:39:33.879
<v Speaker 2>will send you the resume writer that person's contact information. Yeah,

0:39:33.920 --> 0:39:36.319
<v Speaker 2>so you already know that that person is in the

0:39:36.360 --> 0:39:39.760
<v Speaker 2>market for your services because they already.

0:39:39.400 --> 0:39:42.240
<v Speaker 3>Expressed contact form. Right. And it's not just resume. There's

0:39:42.239 --> 0:39:44.719
<v Speaker 3>about thirty or forty different service on there, from bookkeeping

0:39:44.840 --> 0:39:48.040
<v Speaker 3>to real estate. I think there's real estate attorneys on

0:39:48.080 --> 0:39:50.880
<v Speaker 3>their real estate agents. Everything's on LinkedIn. So it's a

0:39:50.880 --> 0:39:53.080
<v Speaker 3>great way for you to also expand and to get

0:39:53.120 --> 0:39:54.440
<v Speaker 3>more leads from what you might be doing.

0:39:54.560 --> 0:39:55.960
<v Speaker 2>Ready, how do they know? Like all right, how do

0:39:56.000 --> 0:39:59.759
<v Speaker 2>they know somebody wants a resume written? Like they have keywords?

0:40:00.080 --> 0:40:01.520
<v Speaker 2>So they have like questionnaire.

0:40:01.640 --> 0:40:04.200
<v Speaker 3>So it's pretty interesting on LinkedIn because on LinkedIn what's

0:40:04.239 --> 0:40:06.279
<v Speaker 3>happened is a lot of people there for jobs. Right,

0:40:06.320 --> 0:40:08.080
<v Speaker 3>So let's say you're looking for a job as a

0:40:08.160 --> 0:40:12.160
<v Speaker 3>senior financial analyst in the actual jobs tab, it will

0:40:12.200 --> 0:40:15.000
<v Speaker 3>pop up as you're sifting through jobs, Hey do you

0:40:15.040 --> 0:40:17.400
<v Speaker 3>want a resume rider? Are you looking to revamp your resume?

0:40:17.680 --> 0:40:19.560
<v Speaker 3>If they click on that, it will then take them

0:40:19.600 --> 0:40:21.640
<v Speaker 3>to fill out all the swallow like intake form which

0:40:21.640 --> 0:40:23.719
<v Speaker 3>will then intend to the pros. So it's almost like

0:40:23.760 --> 0:40:26.319
<v Speaker 3>a process where like if you need something, hey, I

0:40:26.360 --> 0:40:27.400
<v Speaker 3>have somebody for you, so you.

0:40:27.440 --> 0:40:32.040
<v Speaker 2>Just sit back and wait all day. Wow, that's dope, genius.

0:40:32.800 --> 0:40:33.880
<v Speaker 2>How much does that cost?

0:40:34.120 --> 0:40:38.800
<v Speaker 3>So? LinkedIn profinder is about sixty dollars for the premium members,

0:40:38.840 --> 0:40:41.720
<v Speaker 3>which isn't expensive, right because they'll continuously send you leads

0:40:41.760 --> 0:40:44.600
<v Speaker 3>depending on the service that you're on there for. But

0:40:44.640 --> 0:40:46.680
<v Speaker 3>then it does scale up because again you can do

0:40:46.920 --> 0:40:49.640
<v Speaker 3>premium or you can also have like LinkedIn Sales Navigator,

0:40:49.640 --> 0:40:51.160
<v Speaker 3>which is also a great tool for a B to

0:40:51.200 --> 0:40:54.440
<v Speaker 3>B What sales Navigator So LinkedIn's Sales Navigator is essentially

0:40:54.520 --> 0:40:57.239
<v Speaker 3>a platform where you can go on LinkedIn and you

0:40:57.280 --> 0:40:59.640
<v Speaker 3>can save leads. So a lot of people only see

0:40:59.640 --> 0:41:02.200
<v Speaker 3>LinkedIn like free version right, which is like the regular

0:41:02.280 --> 0:41:04.800
<v Speaker 3>dashboard you get on there. You can edit your profile,

0:41:05.480 --> 0:41:08.000
<v Speaker 3>you can apply to jobs. But LinkedIn Sales Navigator, which

0:41:08.000 --> 0:41:10.520
<v Speaker 3>can go on there is a separate dashboard and you

0:41:10.560 --> 0:41:13.640
<v Speaker 3>can save accounts. What will also do is recommend you lead.

0:41:13.680 --> 0:41:16.640
<v Speaker 3>So let's say you're in the business of selling software, right,

0:41:16.680 --> 0:41:19.040
<v Speaker 3>so you have a Sales Navigator account, and let's say

0:41:19.120 --> 0:41:20.440
<v Speaker 3>you know your boss is like, hey, we want to

0:41:20.440 --> 0:41:24.719
<v Speaker 3>target XYZ companies. You can literally put those companies in

0:41:24.800 --> 0:41:27.600
<v Speaker 3>and it will literally send you a curated feed of

0:41:27.600 --> 0:41:30.319
<v Speaker 3>information on that company, on the people. So let's say

0:41:30.360 --> 0:41:33.160
<v Speaker 3>those folks are posting content, It'll send that for you.

0:41:33.160 --> 0:41:35.000
<v Speaker 3>You can save leads, share it with your other team

0:41:35.040 --> 0:41:37.880
<v Speaker 3>members to really empower your like your B to B

0:41:38.000 --> 0:41:40.359
<v Speaker 3>process of like you prospecting and reaching out. So it's

0:41:40.360 --> 0:41:42.400
<v Speaker 3>a great way to say, Okay, hey, I'm looking to

0:41:43.040 --> 0:41:46.520
<v Speaker 3>expand in this category. In twenty twenty, like you can

0:41:46.560 --> 0:41:48.520
<v Speaker 3>easily find and save the leads. So it's a great

0:41:48.520 --> 0:41:52.600
<v Speaker 3>way to what is LinkedIn salary. LinkedIn salary is pretty interesting.

0:41:52.680 --> 0:41:55.040
<v Speaker 3>It's like a tool where you can essentially go on

0:41:55.080 --> 0:41:57.879
<v Speaker 3>there and run salary boards, so similar to so there's

0:41:57.920 --> 0:42:00.320
<v Speaker 3>a few websites like payscale, dot Com, claus Store a

0:42:00.360 --> 0:42:02.080
<v Speaker 3>lot of you guys might might know about, but LinkedIn

0:42:02.120 --> 0:42:04.279
<v Speaker 3>salary is a similar service. So you can go there

0:42:05.320 --> 0:42:08.520
<v Speaker 3>and say, hey, I'm looking to be a product manager

0:42:08.560 --> 0:42:12.799
<v Speaker 3>for example, right, it will say, okay, what location and

0:42:12.840 --> 0:42:15.160
<v Speaker 3>what seniority level, and it will literally give you a

0:42:15.280 --> 0:42:17.600
<v Speaker 3>full blown report on what you should expect to be

0:42:17.640 --> 0:42:21.000
<v Speaker 3>compensated for that salary because where you're at in the country,

0:42:21.040 --> 0:42:23.320
<v Speaker 3>depending where you're at. And that's really important because a

0:42:23.360 --> 0:42:26.080
<v Speaker 3>lot of times when you're applying to a job like these,

0:42:26.239 --> 0:42:28.600
<v Speaker 3>these companies are starting to not put salaries on there,

0:42:28.719 --> 0:42:31.719
<v Speaker 3>so you don't even know what they'll give your range, like, hey,

0:42:31.960 --> 0:42:34.319
<v Speaker 3>this job pays anywhere from eighty five thousand to one

0:42:34.400 --> 0:42:36.480
<v Speaker 3>hundred and thirty five thousand, so you see that a lot.

0:42:36.840 --> 0:42:39.480
<v Speaker 3>And so with the LinkedIn salary, it will give you

0:42:39.520 --> 0:42:42.319
<v Speaker 3>a little bit more of an accurate representation based off

0:42:42.360 --> 0:42:43.960
<v Speaker 3>of what people on they're saying, Hey, this is why

0:42:43.960 --> 0:42:44.440
<v Speaker 3>I get paid.

0:42:45.480 --> 0:42:49.479
<v Speaker 2>So how does somebody make their profile more attractive for

0:42:50.320 --> 0:42:54.600
<v Speaker 2>recruiters if they are looking to leave their job or

0:42:54.640 --> 0:42:56.360
<v Speaker 2>find a new job with things that nature.

0:42:56.440 --> 0:42:59.080
<v Speaker 3>Yeah, so that's that's really important. So in terms of

0:42:59.080 --> 0:43:01.080
<v Speaker 3>making your profile more tractive, and it's not just for

0:43:01.080 --> 0:43:02.839
<v Speaker 3>people who are looking for jobs, but also have any

0:43:02.840 --> 0:43:05.720
<v Speaker 3>business owner, your profile needs to talk about your accomplishments,

0:43:05.840 --> 0:43:07.719
<v Speaker 3>and you need a really good summary. So a lot

0:43:07.719 --> 0:43:09.640
<v Speaker 3>of people don't don't kind of skip over that or

0:43:09.800 --> 0:43:11.719
<v Speaker 3>on your LinkedIn you may not even have a summary.

0:43:11.960 --> 0:43:14.200
<v Speaker 3>So you really want to focus on your accomplishments, maybe

0:43:14.200 --> 0:43:17.040
<v Speaker 3>putting some of like your core competencies or areas of

0:43:17.040 --> 0:43:20.120
<v Speaker 3>expertise out there. So let's say someone sees your profile,

0:43:20.360 --> 0:43:23.160
<v Speaker 3>they'll quickly understand what you're about. It's almost like the

0:43:23.160 --> 0:43:26.120
<v Speaker 3>first third, like before I go down and like actually

0:43:26.200 --> 0:43:28.319
<v Speaker 3>eat and kind of see like everything else, Like I

0:43:28.320 --> 0:43:30.399
<v Speaker 3>want to know like what's up, like as as soon

0:43:30.440 --> 0:43:31.040
<v Speaker 3>as you get there.

0:43:31.680 --> 0:43:35.200
<v Speaker 2>So all right, what if somebody is looking for a

0:43:35.360 --> 0:43:38.640
<v Speaker 2>job and they don't want to let their job know.

0:43:38.640 --> 0:43:40.080
<v Speaker 3>That they're looking for a job, how do you keep

0:43:40.120 --> 0:43:40.439
<v Speaker 3>that proud.

0:43:41.280 --> 0:43:42.000
<v Speaker 2>How does that happen?

0:43:42.239 --> 0:43:44.319
<v Speaker 3>Yeah, So what you can do on the LinkedIn side

0:43:44.360 --> 0:43:47.400
<v Speaker 3>is pretty cool. You can signal to LinkedIn that all

0:43:47.400 --> 0:43:50.160
<v Speaker 3>of your profile updates will be in stealth. So in

0:43:50.200 --> 0:43:52.560
<v Speaker 3>the profile settings kind of said that before, like then

0:43:52.600 --> 0:43:55.080
<v Speaker 3>have some of the most robust settings. What you can

0:43:55.120 --> 0:43:58.160
<v Speaker 3>do is turn all those those updates to your network

0:43:58.200 --> 0:44:00.960
<v Speaker 3>off and so that way you can update your profile

0:44:01.040 --> 0:44:03.080
<v Speaker 3>kind of in stealth mode. And that way it won't

0:44:03.080 --> 0:44:05.480
<v Speaker 3>signal to your employer, right because you don't want them knowing, Hey,

0:44:05.560 --> 0:44:08.440
<v Speaker 3>I'm looking for thy Yeah, because you know we don't. Yes,

0:44:08.480 --> 0:44:09.160
<v Speaker 3>it's not something.

0:44:09.120 --> 0:44:12.839
<v Speaker 4>That's what we're looking for new person to hire. Now,

0:44:12.920 --> 0:44:15.800
<v Speaker 4>I know Facebook has groups LinkedIn do they have groups

0:44:15.840 --> 0:44:18.680
<v Speaker 4>as well? And if so, like what's the importance in

0:44:18.719 --> 0:44:20.560
<v Speaker 4>them and commenting and things like that.

0:44:20.960 --> 0:44:23.520
<v Speaker 3>Yes, So engagement on LinkedIn is huge, right, Like you

0:44:23.760 --> 0:44:25.879
<v Speaker 3>for you to kind of grow your audience and your

0:44:25.880 --> 0:44:27.600
<v Speaker 3>connections your networks, you're definitely going to be on their

0:44:27.640 --> 0:44:31.440
<v Speaker 3>posting content, liking, commenting, things like that. But with the

0:44:31.480 --> 0:44:33.440
<v Speaker 3>LinkedIn groups, I mean it's a great way for you

0:44:33.480 --> 0:44:35.200
<v Speaker 3>to go ahead and build a tribe in an audience.

0:44:35.480 --> 0:44:37.640
<v Speaker 3>So it's a great feature. It's been around for a while.

0:44:38.560 --> 0:44:40.960
<v Speaker 3>So I'm in a few groups in the resume riding space,

0:44:41.000 --> 0:44:42.680
<v Speaker 3>so you can get like a whole bunch of people

0:44:42.719 --> 0:44:45.560
<v Speaker 3>together who have a similar commonality or interest and kind

0:44:45.560 --> 0:44:48.600
<v Speaker 3>of grow that. Similar to Facebook groups, I use them

0:44:48.600 --> 0:44:50.160
<v Speaker 3>a lot, and it's a great way to if you're

0:44:50.200 --> 0:44:52.080
<v Speaker 3>on LinkedIn all day every day, to kind of keep

0:44:52.239 --> 0:44:54.239
<v Speaker 3>your your network you know, together and kind of keep

0:44:54.239 --> 0:44:56.799
<v Speaker 3>them updated. So I think that groups are are a

0:44:56.800 --> 0:44:59.839
<v Speaker 3>great option, but it just depends on like what you're

0:44:59.840 --> 0:45:01.560
<v Speaker 3>look for, what you're looking to do, because there needs

0:45:01.600 --> 0:45:03.160
<v Speaker 3>to be value. You don't just want to join a

0:45:03.200 --> 0:45:05.279
<v Speaker 3>group where they're just self promoting. So that kind of

0:45:05.280 --> 0:45:08.160
<v Speaker 3>happens a lot nowadays, like they're just promoting, you know, themselves.

0:45:08.200 --> 0:45:11.320
<v Speaker 3>But a group should really be something where everybody's getting

0:45:11.360 --> 0:45:12.920
<v Speaker 3>value out of the content that's being created.

0:45:13.200 --> 0:45:15.359
<v Speaker 4>And how important is it or how frequent should you

0:45:15.400 --> 0:45:18.080
<v Speaker 4>be creating consent or making posts for LinkedIn.

0:45:17.800 --> 0:45:20.520
<v Speaker 3>Oh every day? I mean, it depends on what you're

0:45:20.560 --> 0:45:22.480
<v Speaker 3>looking for. But I've seen that people even posting their

0:45:22.480 --> 0:45:24.920
<v Speaker 3>resume on LinkedIn saying hey, you know, I don't have

0:45:25.000 --> 0:45:27.080
<v Speaker 3>a job, like can someone connect me? And that's get

0:45:27.120 --> 0:45:29.440
<v Speaker 3>two hundred three hundred likes, which is huge because LinkedIn's

0:45:29.440 --> 0:45:32.520
<v Speaker 3>reach is very organic though, so it's not like Instagram

0:45:32.600 --> 0:45:34.120
<v Speaker 3>and Facebook where you got to really pay to get

0:45:34.280 --> 0:45:37.439
<v Speaker 3>like organic views and things like that. And so yeah,

0:45:37.640 --> 0:45:39.759
<v Speaker 3>I think that's really really good. I never thought of that.

0:45:39.800 --> 0:45:41.720
<v Speaker 4>So, like when somebody's putting like a memeo on Instagram,

0:45:41.760 --> 0:45:43.960
<v Speaker 4>somebody on LinkedIn is actually putting up like I need

0:45:44.000 --> 0:45:44.880
<v Speaker 4>a job, here's my resume.

0:45:44.960 --> 0:45:46.640
<v Speaker 3>Yeah, you can put up have a job. Or you

0:45:46.640 --> 0:45:49.839
<v Speaker 3>can also just put like updates to like you can

0:45:49.840 --> 0:45:53.000
<v Speaker 3>put like company events or photos, different things like that.

0:45:53.000 --> 0:45:55.520
<v Speaker 3>So it's really a professional network. So there's a different

0:45:55.560 --> 0:45:57.880
<v Speaker 3>level of content i'd say etiquette that you would take

0:45:57.920 --> 0:45:59.840
<v Speaker 3>on LinkedIn. Then Facebook and the culture.

0:46:00.000 --> 0:46:02.399
<v Speaker 2>Another thing with LinkedIn a lot of times, well, something

0:46:02.440 --> 0:46:05.319
<v Speaker 2>that I learned early on is that so like in

0:46:05.320 --> 0:46:08.239
<v Speaker 2>my business as a financial advisor, the lifeline is referrals.

0:46:08.680 --> 0:46:10.880
<v Speaker 2>That's how we get clients. That's how I get clients.

0:46:11.400 --> 0:46:14.440
<v Speaker 2>So that's a difficult thing for a lot of people

0:46:14.440 --> 0:46:15.840
<v Speaker 2>because they don't know, they don't have a system to

0:46:15.840 --> 0:46:18.160
<v Speaker 2>get referrals. LinkedIn is a way that you can get

0:46:18.200 --> 0:46:21.160
<v Speaker 2>referrals where you can you know, if you're mutual friends

0:46:21.160 --> 0:46:24.160
<v Speaker 2>with somebody on LinkedIn, you can do You can look

0:46:24.160 --> 0:46:26.759
<v Speaker 2>at who they're connected with and say, okay, like this

0:46:26.840 --> 0:46:28.960
<v Speaker 2>is a person that I definitely want to meet. So

0:46:29.040 --> 0:46:31.440
<v Speaker 2>a lot of times you ask somebody for referrals. The

0:46:31.480 --> 0:46:32.839
<v Speaker 2>worst thing you can do, and this is a sales

0:46:32.840 --> 0:46:34.760
<v Speaker 2>tip anybody, the worst thing you can do in sales

0:46:35.360 --> 0:46:39.040
<v Speaker 2>is to say who do you know to refer me to?

0:46:39.320 --> 0:46:42.720
<v Speaker 2>They don't know anybody. You gotta be specific, like, Okay,

0:46:42.800 --> 0:46:44.680
<v Speaker 2>this is what I'm looking for. I'm looking for somebody

0:46:44.719 --> 0:46:48.439
<v Speaker 2>that just had a baby, that just got married. Who

0:46:48.440 --> 0:46:48.799
<v Speaker 2>do you know?

0:46:48.920 --> 0:46:49.799
<v Speaker 3>Now that helps.

0:46:50.280 --> 0:46:52.840
<v Speaker 2>But now if you have a list, like if you

0:46:53.000 --> 0:46:56.040
<v Speaker 2>know I want to meet Wayne Johnson, who's the vice

0:46:56.120 --> 0:46:59.799
<v Speaker 2>president at this company, I know you know them because

0:46:59.840 --> 0:47:02.560
<v Speaker 2>you're connected. So don't say you don't know exactly. How

0:47:02.640 --> 0:47:05.120
<v Speaker 2>can you introduce me to them? Put them on the spot.

0:47:05.120 --> 0:47:06.759
<v Speaker 2>You gotta put them on and then you print the

0:47:06.800 --> 0:47:09.200
<v Speaker 2>list out and you bring it with you and you

0:47:09.440 --> 0:47:11.800
<v Speaker 2>have an uncomfortable conversation. This is the thing about referrals.

0:47:11.800 --> 0:47:13.600
<v Speaker 2>It's going off a little topic, but it's it's it's

0:47:13.640 --> 0:47:17.160
<v Speaker 2>business related. You have to have uncomfortable conversations when it

0:47:17.160 --> 0:47:19.719
<v Speaker 2>comes to referrals. Referrals are extremely we haven't talked about

0:47:19.719 --> 0:47:24.320
<v Speaker 2>referrals yet. There's no business without referrals. It's the biggest

0:47:24.360 --> 0:47:26.960
<v Speaker 2>thing in the world. And people are so scared to

0:47:26.960 --> 0:47:30.480
<v Speaker 2>ask for referrals because nobody wants to be People are

0:47:30.520 --> 0:47:32.440
<v Speaker 2>just scared, like they're just like, I don't want to

0:47:32.520 --> 0:47:34.799
<v Speaker 2>I already I already made some money. I don't want

0:47:34.800 --> 0:47:37.319
<v Speaker 2>to screw it up, right, But you make money once.

0:47:37.360 --> 0:47:39.000
<v Speaker 2>That's not enough. You got to have a system in

0:47:39.000 --> 0:47:40.759
<v Speaker 2>place where you can make money on a continuous basis.

0:47:40.800 --> 0:47:42.080
<v Speaker 2>The easy way to do it that as referrals. So

0:47:42.200 --> 0:47:44.919
<v Speaker 2>you have to have a referral system in place. And

0:47:45.080 --> 0:47:47.520
<v Speaker 2>LinkedIn is a powerful way to have a referral system

0:47:47.560 --> 0:47:50.399
<v Speaker 2>because it has people that you can already reach out

0:47:50.400 --> 0:47:53.440
<v Speaker 2>to and you can present them in the meeting, the

0:47:53.480 --> 0:47:56.960
<v Speaker 2>closing meeting, and you can ask them, I need to

0:47:56.960 --> 0:48:00.319
<v Speaker 2>be introduced to this person. Can you can you do it? Yeah?

0:48:00.320 --> 0:48:02.560
<v Speaker 3>And that's what LinkedIn was for its It's really a

0:48:02.600 --> 0:48:05.839
<v Speaker 3>networking tool. And the best way to network is when

0:48:05.880 --> 0:48:07.799
<v Speaker 3>someone knows I can trust you and say and if

0:48:07.840 --> 0:48:10.120
<v Speaker 3>I know that you have a connection, it shouldn't be

0:48:10.120 --> 0:48:11.480
<v Speaker 3>that hard for you to make the intro, and that's

0:48:11.480 --> 0:48:14.080
<v Speaker 3>all you're really looking for. Another thing on LinkedIn to

0:48:14.480 --> 0:48:17.000
<v Speaker 3>kind of speaking on that whole referral piece is recommendations,

0:48:17.280 --> 0:48:19.560
<v Speaker 3>and on LinkedIn, it's a really robust way for you

0:48:19.680 --> 0:48:22.640
<v Speaker 3>to show someone that you know your your craft is

0:48:22.680 --> 0:48:25.040
<v Speaker 3>by getting recommendations. You can actually send those out to people,

0:48:25.120 --> 0:48:27.319
<v Speaker 3>which is even great. You know, even if it's like

0:48:27.440 --> 0:48:30.719
<v Speaker 3>friends and family, you know, you can start to establish credibility.

0:48:30.880 --> 0:48:32.640
<v Speaker 3>And then with the credibility when you are reaching out

0:48:32.640 --> 0:48:34.960
<v Speaker 3>to referrals, people can then see, hey, like this person

0:48:35.040 --> 0:48:36.400
<v Speaker 3>knows a lot about this subject.

0:48:38.640 --> 0:48:40.560
<v Speaker 2>They beat that in my head. LinkedIn, They beat that

0:48:40.600 --> 0:48:42.800
<v Speaker 2>in my head. That's why I'm so adamant about LinkedIn.

0:48:42.880 --> 0:48:45.880
<v Speaker 2>It's like when I became a financial advisor for three years,

0:48:45.880 --> 0:48:48.800
<v Speaker 2>I had to go to training three days a week

0:48:49.360 --> 0:48:52.400
<v Speaker 2>at the firm I was working with, and that's all

0:48:52.480 --> 0:48:54.879
<v Speaker 2>they talked about with LinkedIn, like they were in love

0:48:54.880 --> 0:48:56.920
<v Speaker 2>with LinkedIn. I'm like, I never even heard of LinkedIn before,

0:48:57.360 --> 0:49:01.520
<v Speaker 2>but apparently everybody was using it, and they just kept

0:49:01.560 --> 0:49:05.640
<v Speaker 2>being ahead, like you got to use LinkedIn like LinkedIn, LinkedIn, LinkedIn,

0:49:06.520 --> 0:49:10.600
<v Speaker 2>So don't sleep on LinkedIn people. It's something that like

0:49:10.640 --> 0:49:12.959
<v Speaker 2>I said, especially in our community, a lot of times

0:49:13.160 --> 0:49:15.680
<v Speaker 2>we don't understand the power of it. There's not as sexy,

0:49:15.680 --> 0:49:19.000
<v Speaker 2>it's not as cool as Facebook, or well, not Facebook,

0:49:19.040 --> 0:49:21.080
<v Speaker 2>but Instagram for sure. It's not exciting at all.

0:49:21.760 --> 0:49:25.319
<v Speaker 3>But guy's purpose, it has his purpose. Yeahs outa say.

0:49:25.360 --> 0:49:28.000
<v Speaker 4>The last thing about LinkedIn is that even on Instagram

0:49:28.040 --> 0:49:31.240
<v Speaker 4>they have hashtags. How effective are hashtags and LinkedIn audio

0:49:31.239 --> 0:49:31.880
<v Speaker 4>effective at all?

0:49:32.000 --> 0:49:36.120
<v Speaker 3>Yeah? Very very very effective. And you know, unlike Instagram

0:49:36.120 --> 0:49:37.520
<v Speaker 3>and kind of Facebook, when you go on LinkedIn, you

0:49:37.560 --> 0:49:39.640
<v Speaker 3>should really only use about four to five hashtags and

0:49:39.719 --> 0:49:42.120
<v Speaker 3>keep them very specific to the content that you're going

0:49:42.200 --> 0:49:43.799
<v Speaker 3>to post about. So for me, I post a lot

0:49:43.800 --> 0:49:46.840
<v Speaker 3>of content about like employment or resumes or interviewing. But

0:49:46.880 --> 0:49:48.520
<v Speaker 3>if I'm only going to post the content about let's

0:49:48.520 --> 0:49:51.000
<v Speaker 3>say resumes, I'm not going to say hashtag interview. I'm

0:49:51.000 --> 0:49:52.839
<v Speaker 3>going to keep it really specific. Because what you can

0:49:52.880 --> 0:49:56.240
<v Speaker 3>also do is have your post trending in a specific hashtag,

0:49:56.280 --> 0:49:58.160
<v Speaker 3>and then LinkedIn will actually let you know. So let's

0:49:58.160 --> 0:50:00.480
<v Speaker 3>say you post a really great content, whether it's an article,

0:50:00.880 --> 0:50:03.000
<v Speaker 3>a blog, or a short form long form, and you

0:50:03.040 --> 0:50:06.680
<v Speaker 3>have some really good hashtags, people literally like they will

0:50:06.680 --> 0:50:10.600
<v Speaker 3>literally like like constantly review hashtags and actually go in

0:50:10.640 --> 0:50:12.480
<v Speaker 3>there and say, hey, like I'm going to follow hashtag

0:50:12.600 --> 0:50:14.840
<v Speaker 3>and it's like it's like similar to Instagram, where like

0:50:14.920 --> 0:50:17.480
<v Speaker 3>you might follow hashtag, but are you really liking this stuff?

0:50:17.719 --> 0:50:20.160
<v Speaker 3>On LinkedIn? The engagement is huge for hashtags. So you

0:50:20.160 --> 0:50:22.680
<v Speaker 3>definitely want to post content that people will resonate with.

0:50:23.560 --> 0:50:25.160
<v Speaker 3>And yeah, I think there was that that said like

0:50:25.239 --> 0:50:28.200
<v Speaker 3>one percent of people on LinkedIn actually post content, So

0:50:28.320 --> 0:50:30.000
<v Speaker 3>you being part of that one percent is great because

0:50:30.000 --> 0:50:31.680
<v Speaker 3>you're getting it out there. There's a lot of lurkers

0:50:31.719 --> 0:50:34.279
<v Speaker 3>on social media and the internet in general, right, so

0:50:34.320 --> 0:50:35.160
<v Speaker 3>you want to be on that side.

0:50:35.320 --> 0:50:39.440
<v Speaker 2>So resumes, right, going off with LinkedIn, a couple questions

0:50:39.440 --> 0:50:41.640
<v Speaker 2>just on resumes because you have a resume writing company,

0:50:42.160 --> 0:50:46.200
<v Speaker 2>So how can somebody improve their resume? This is something

0:50:46.239 --> 0:50:49.080
<v Speaker 2>that is not easy. I've never I've never had a

0:50:49.080 --> 0:50:53.200
<v Speaker 2>resume before. I've had a bunch, so I've never had

0:50:53.239 --> 0:50:54.040
<v Speaker 2>a resume before.

0:50:54.719 --> 0:50:56.880
<v Speaker 3>But for a resume, the resume thing.

0:50:56.840 --> 0:50:59.359
<v Speaker 2>Is big obviously if you're looking to have a job, right,

0:50:59.640 --> 0:51:01.960
<v Speaker 2>what is some ways that people can I know you said.

0:51:01.800 --> 0:51:03.560
<v Speaker 3>Like keywords, keywords are huge?

0:51:03.680 --> 0:51:04.279
<v Speaker 2>What does that mean?

0:51:04.520 --> 0:51:07.840
<v Speaker 3>Keywords means that there are certain things in your resume

0:51:07.920 --> 0:51:12.799
<v Speaker 3>that will resonate with the recruiters searches. Right, So any

0:51:12.920 --> 0:51:16.080
<v Speaker 3>recruiter they're running certain researches on you know, these different

0:51:16.160 --> 0:51:18.799
<v Speaker 3>job boards to kind of find your resume and for

0:51:18.840 --> 0:51:20.759
<v Speaker 3>you to pop up as a candidate. And so if

0:51:20.760 --> 0:51:22.799
<v Speaker 3>you have the right keywords in your resume, you will

0:51:22.840 --> 0:51:26.319
<v Speaker 3>get picked up. So it's almost like SEO and search right, right, Yeah,

0:51:26.320 --> 0:51:27.680
<v Speaker 3>so it's almost like the same concept.

0:51:27.840 --> 0:51:28.960
<v Speaker 2>So what are some keywords?

0:51:29.160 --> 0:51:32.000
<v Speaker 3>So the keywords will depend on your industry, So there's

0:51:32.000 --> 0:51:34.239
<v Speaker 3>no one size fits all resume, and that's a really

0:51:34.239 --> 0:51:37.239
<v Speaker 3>distinct education for example. Yeah, education for example, So you

0:51:37.280 --> 0:51:41.239
<v Speaker 3>may want to put something like you know, uh forever,

0:51:41.520 --> 0:51:44.480
<v Speaker 3>well what type of education rule because it does events, Oh,

0:51:44.520 --> 0:51:47.000
<v Speaker 3>you know what administration administration, So you want to put

0:51:47.040 --> 0:51:50.520
<v Speaker 3>like some of your executive assisting capabilities, might want to

0:51:50.520 --> 0:51:52.960
<v Speaker 3>put that you do whether it's like bookkeeping. But you

0:51:52.960 --> 0:51:55.040
<v Speaker 3>got to keep it specific to like your actual skill

0:51:55.080 --> 0:51:56.640
<v Speaker 3>sets and the roles, so you don't just want to

0:51:56.680 --> 0:51:59.080
<v Speaker 3>stuff keywords in there that are just going that you

0:51:59.080 --> 0:52:00.600
<v Speaker 3>see on the jobscriptions. A lot of people do that

0:52:00.760 --> 0:52:02.560
<v Speaker 3>the read a job descriptions and say hey, like I

0:52:02.560 --> 0:52:04.239
<v Speaker 3>saw this, let me just put in my resume. But

0:52:04.280 --> 0:52:06.080
<v Speaker 3>you want to make sure that it's going to resonate

0:52:06.160 --> 0:52:08.560
<v Speaker 3>with the skill sets that you do have. So it

0:52:08.600 --> 0:52:11.600
<v Speaker 3>really just depends. Like let's say you're in the technology field,

0:52:11.640 --> 0:52:16.239
<v Speaker 3>you may want to put like software development on there, right, engineering.

0:52:16.360 --> 0:52:19.319
<v Speaker 3>So it really does depend on the actual resume because

0:52:19.400 --> 0:52:21.319
<v Speaker 3>it goes by the industry. You can't just say, hey,

0:52:21.640 --> 0:52:23.400
<v Speaker 3>you know, I want to get a job as a

0:52:23.440 --> 0:52:25.319
<v Speaker 3>as a teacher, but you have like you just put

0:52:25.320 --> 0:52:27.680
<v Speaker 3>everything on there. Because people are multifaceted.

0:52:27.760 --> 0:52:30.000
<v Speaker 4>What about the standard length or a lesbie Because I've

0:52:30.000 --> 0:52:32.520
<v Speaker 4>seen people hand in five page resumes, I've seen two

0:52:32.560 --> 0:52:33.719
<v Speaker 4>page What is the standard list?

0:52:33.719 --> 0:52:35.000
<v Speaker 3>So I'm going to give you answer that they don't

0:52:35.000 --> 0:52:38.600
<v Speaker 3>want to hear. What is it? It depends, It depends.

0:52:38.960 --> 0:52:41.120
<v Speaker 3>But the rule of thumb for us is that we

0:52:41.160 --> 0:52:43.200
<v Speaker 3>want to keep your resume to one page. And the

0:52:43.239 --> 0:52:44.440
<v Speaker 3>reason that we want to do that is because we

0:52:44.480 --> 0:52:47.280
<v Speaker 3>want to be more concise with like the formatting, the structure,

0:52:47.560 --> 0:52:49.920
<v Speaker 3>and how we organize it. But let's say you're like

0:52:49.960 --> 0:52:52.840
<v Speaker 3>an executive or you have fifteen twenty years or experience,

0:52:53.120 --> 0:52:55.040
<v Speaker 3>we may offer the two pay dress may but we

0:52:55.080 --> 0:52:56.880
<v Speaker 3>definitely don't want to do a three pay dress. Maye

0:52:57.120 --> 0:53:00.000
<v Speaker 3>like three page resumes. They don't work anything more than

0:53:00.080 --> 0:53:02.400
<v Speaker 3>in two pages. You're kind of shooting yourself in the foot.

0:53:02.440 --> 0:53:04.120
<v Speaker 3>All right, what are some things that should not be

0:53:04.239 --> 0:53:06.520
<v Speaker 3>on it? What definitely should never be on your resume?

0:53:07.000 --> 0:53:09.600
<v Speaker 3>Definitely not an objective statement. I don't know where these

0:53:09.640 --> 0:53:14.120
<v Speaker 3>things came from. Objective I had that so we know, definitely,

0:53:14.560 --> 0:53:16.640
<v Speaker 3>any employer is going to know that you're looking for

0:53:16.680 --> 0:53:19.040
<v Speaker 3>a job, so we can cut the objective statement right

0:53:19.080 --> 0:53:22.680
<v Speaker 3>out right out the gate, right you even going through

0:53:22.920 --> 0:53:25.840
<v Speaker 3>of applying like they know, hey, like you're qualified for

0:53:25.840 --> 0:53:28.200
<v Speaker 3>the role. So you don't feel don't want an objective statement.

0:53:28.239 --> 0:53:30.480
<v Speaker 3>That's number one. Number two is you don't want a

0:53:30.520 --> 0:53:32.360
<v Speaker 3>photo on your resume because what it will do is

0:53:32.360 --> 0:53:37.640
<v Speaker 3>it will throw off the ATS systems. So ATS system

0:53:37.680 --> 0:53:40.319
<v Speaker 3>stands for Applicant Tracking System, and it's the system that

0:53:40.360 --> 0:53:42.680
<v Speaker 3>all the modern recruiters and hire managers are using to

0:53:42.719 --> 0:53:45.200
<v Speaker 3>sift through the dozens, if not you know, hundreds of

0:53:45.239 --> 0:53:48.319
<v Speaker 3>applications that they're getting for these actual roles. And so

0:53:48.960 --> 0:53:51.239
<v Speaker 3>how it works is that the ATS system is kind

0:53:51.239 --> 0:53:53.800
<v Speaker 3>of parsing your resume. So let's say you're you upload

0:53:53.840 --> 0:53:57.440
<v Speaker 3>it on zip recruiter or career buildler. It's literally parsing

0:53:57.480 --> 0:54:01.120
<v Speaker 3>to see, Okay, does this resume have an edge cation section?

0:54:01.200 --> 0:54:04.720
<v Speaker 3>Does the resume have a professional experience section? Skills section?

0:54:05.120 --> 0:54:07.840
<v Speaker 3>And so a lot of them are pretty outdated and

0:54:07.920 --> 0:54:10.920
<v Speaker 3>they're not, you know, really built to process photos, and

0:54:11.000 --> 0:54:13.319
<v Speaker 3>so the photo can throw it off. And say, let's

0:54:13.360 --> 0:54:16.400
<v Speaker 3>say where your education would be, like a will have

0:54:16.520 --> 0:54:18.600
<v Speaker 3>your your skills there, and so you don't really want

0:54:18.640 --> 0:54:19.800
<v Speaker 3>to have a photo on there because they would just

0:54:19.840 --> 0:54:21.719
<v Speaker 3>throw that off. Right. It's it's kind of.

0:54:21.840 --> 0:54:23.800
<v Speaker 4>When when you talk about the skills secsion. I was

0:54:23.840 --> 0:54:27.040
<v Speaker 4>reading somewhere and like, there's no need to no longer

0:54:27.080 --> 0:54:31.440
<v Speaker 4>put that I know how to use Microsoft Word or outlook,

0:54:31.600 --> 0:54:32.879
<v Speaker 4>Like these are soft skills that.

0:54:33.120 --> 0:54:35.600
<v Speaker 3>Should not even be mentioned anymore. Is that true? Well,

0:54:35.640 --> 0:54:39.080
<v Speaker 3>it depends because for certain for certain fields, Let's say

0:54:39.080 --> 0:54:41.040
<v Speaker 3>you're on the creative side, like I would definitely put

0:54:41.080 --> 0:54:44.080
<v Speaker 3>like Adobe Suite. But yeah, it's definitely, it's definitely. You know,

0:54:44.800 --> 0:54:47.279
<v Speaker 3>it's a common known that everybody typically knows how to

0:54:47.360 --> 0:54:49.920
<v Speaker 3>use Google Docs or Microsoft Word. Yeah, it's like basic

0:54:50.000 --> 0:54:52.200
<v Speaker 3>skill sets that you should have for any job, and

0:54:52.239 --> 0:54:54.560
<v Speaker 3>if you don't have them, definitely, you know, go download

0:54:54.800 --> 0:54:57.440
<v Speaker 3>you know, Microsoft Suite or Google Suite and kind of

0:54:57.480 --> 0:54:59.600
<v Speaker 3>play around with those tools because it's really hind to man.

0:55:00.000 --> 0:55:02.560
<v Speaker 2>All right. So in the last segment, we're gonna go

0:55:02.719 --> 0:55:06.480
<v Speaker 2>into what I'm really interested to know is your business.

0:55:06.840 --> 0:55:08.279
<v Speaker 2>I want to know the one on one of the

0:55:08.360 --> 0:55:10.800
<v Speaker 2>business and how you actually grew so fast because it's

0:55:10.880 --> 0:55:13.640
<v Speaker 2>been a very fast trajectory for you. So we're gonna

0:55:13.640 --> 0:55:16.200
<v Speaker 2>go with everything that you know, the blueprint. All right,

0:55:16.400 --> 0:55:19.520
<v Speaker 2>So business, This is a business podcast, so we got

0:55:19.560 --> 0:55:22.359
<v Speaker 2>to talk about how you're building your business. So, all right,

0:55:22.400 --> 0:55:25.560
<v Speaker 2>you started with something called omni channel approach to get leads.

0:55:25.760 --> 0:55:29.200
<v Speaker 3>Yeah, what is that? So? Omni channel marketing is essentially

0:55:30.080 --> 0:55:32.480
<v Speaker 3>an I'm the channe of business, is essentially going after

0:55:32.719 --> 0:55:36.680
<v Speaker 3>multiple avenues to get business. Right. So everybody has and

0:55:36.719 --> 0:55:38.680
<v Speaker 3>as you should have for any business, is a website.

0:55:38.680 --> 0:55:40.880
<v Speaker 3>Your website is like, you know, your one stop shop

0:55:40.880 --> 0:55:42.920
<v Speaker 3>for everything about your business. Right, So you would get

0:55:42.960 --> 0:55:44.920
<v Speaker 3>a lot of leads from your website. If you're just

0:55:44.960 --> 0:55:47.120
<v Speaker 3>getting organic traffic, you're sending it to a friend like, hey,

0:55:47.120 --> 0:55:49.480
<v Speaker 3>I started this business, check it out. That's number one.

0:55:49.680 --> 0:55:51.480
<v Speaker 3>Number two is that you also want to be on

0:55:51.560 --> 0:55:54.040
<v Speaker 3>other platforms, right, So for us, there's a lot of

0:55:54.040 --> 0:55:57.320
<v Speaker 3>platforms that you can find resume riders. So I mentioned

0:55:57.320 --> 0:55:59.840
<v Speaker 3>before upwork, which is huge. So upwork is one of

0:55:59.840 --> 0:56:03.200
<v Speaker 3>the larger freelancing sites out there, so creating it, we

0:56:03.200 --> 0:56:06.120
<v Speaker 3>have an account created on upwork. We also get leads

0:56:06.120 --> 0:56:09.520
<v Speaker 3>from LinkedIn, so I mentioned that before. LinkedIn is a

0:56:09.600 --> 0:56:12.600
<v Speaker 3>huge way because again with the profinder stuff, they're constantly

0:56:12.600 --> 0:56:16.680
<v Speaker 3>sending us leads. We also are on Google Ads, right,

0:56:16.719 --> 0:56:19.480
<v Speaker 3>so we're getting revenue and kind of leads coming from

0:56:19.520 --> 0:56:22.600
<v Speaker 3>Google and then essentially just finding out other touch points,

0:56:22.600 --> 0:56:26.439
<v Speaker 3>whether it's referrals, blogs that were on other podcasts, there's

0:56:26.480 --> 0:56:28.120
<v Speaker 3>different ways. So we kind of have an omni channel

0:56:28.160 --> 0:56:31.480
<v Speaker 3>approach in terms of getting leads for the business and

0:56:31.520 --> 0:56:33.520
<v Speaker 3>that and that's what really allowed us to grow, right

0:56:33.560 --> 0:56:35.840
<v Speaker 3>because when we first started, we were literally we just

0:56:35.880 --> 0:56:38.319
<v Speaker 3>had a website. And that's great because if you tell

0:56:38.360 --> 0:56:41.200
<v Speaker 3>someone or someone like find you through organic search, you

0:56:41.239 --> 0:56:44.040
<v Speaker 3>know you can you can make a sale. But yeah,

0:56:44.080 --> 0:56:47.080
<v Speaker 3>having that omni channel approach and just having more ways

0:56:47.080 --> 0:56:49.480
<v Speaker 3>for customers to find you, I think I think was

0:56:49.520 --> 0:56:51.239
<v Speaker 3>the key. So it's like, yeah, you can find it

0:56:51.239 --> 0:56:54.359
<v Speaker 3>on the website. But also, hey, let's say someone want

0:56:54.400 --> 0:56:56.560
<v Speaker 3>to LinkedIn first, they can also find us.

0:56:56.600 --> 0:56:59.320
<v Speaker 4>So when you had Brandon not branded, we had resumes

0:56:59.360 --> 0:57:03.040
<v Speaker 4>dot co. It was just you writing the resumes brand resumes?

0:57:03.080 --> 0:57:05.439
<v Speaker 3>Now is it you? Who else is doing it? Yeah?

0:57:05.480 --> 0:57:07.960
<v Speaker 3>So brand resumes. We have a team of about twenty

0:57:07.960 --> 0:57:11.920
<v Speaker 3>two right now, so about sixteen seventeen resume riders on

0:57:12.000 --> 0:57:14.560
<v Speaker 3>staff with the chief resume writers, so I kind of

0:57:14.560 --> 0:57:17.000
<v Speaker 3>review all the resumes that come in and out. We

0:57:17.040 --> 0:57:18.840
<v Speaker 3>have like a software engineer who works on the back

0:57:18.960 --> 0:57:21.680
<v Speaker 3>end stuff, and then like some other virtual assistance.

0:57:21.960 --> 0:57:24.560
<v Speaker 2>So yeah, you have twenty two resume writers.

0:57:24.120 --> 0:57:25.840
<v Speaker 3>Seventeen resume riders a team of twenty two.

0:57:25.880 --> 0:57:26.920
<v Speaker 2>So are they like freelance?

0:57:27.160 --> 0:57:29.360
<v Speaker 3>Yeah, so everybody's a freelancers. So that's really the model

0:57:29.520 --> 0:57:32.120
<v Speaker 3>is to. Is that I realized really early on, is

0:57:32.120 --> 0:57:34.200
<v Speaker 3>that hey, you know, I would love to be able

0:57:34.200 --> 0:57:36.800
<v Speaker 3>to hire as much full time resume writers as I could,

0:57:36.920 --> 0:57:39.560
<v Speaker 3>right because that way you know that it's consistency, right,

0:57:39.600 --> 0:57:41.240
<v Speaker 3>because you don't want to have to worry about Let's

0:57:41.240 --> 0:57:42.800
<v Speaker 3>say you wake up tomorrow, you get a ton of

0:57:42.880 --> 0:57:45.959
<v Speaker 3>new waters and the freelancers like, hey, like I can't

0:57:46.000 --> 0:57:48.600
<v Speaker 3>work or I'm not available, or hey, I chose to

0:57:48.720 --> 0:57:50.760
<v Speaker 3>like quit freelancing. You know, you're kind of dead in

0:57:50.800 --> 0:57:54.000
<v Speaker 3>the water. But at the same time, the more freelancers

0:57:54.040 --> 0:57:55.560
<v Speaker 3>that you do have, like you kind of have a

0:57:55.600 --> 0:57:57.720
<v Speaker 3>bigger pool of people to choose from. So a lot

0:57:57.760 --> 0:57:59.960
<v Speaker 3>of our resume writers are freelancers, and it's a great

0:58:00.160 --> 0:58:03.400
<v Speaker 3>model for them because we bring everything as brand resumes.

0:58:03.400 --> 0:58:05.880
<v Speaker 3>We do the sales, we do the marketing, we handle

0:58:05.960 --> 0:58:08.439
<v Speaker 3>the payment costs. You literally just have to do the

0:58:09.000 --> 0:58:11.520
<v Speaker 3>actually do the resume, and then we'll manage the entire

0:58:11.560 --> 0:58:13.920
<v Speaker 3>process and we also give you the process. What's the

0:58:13.920 --> 0:58:17.040
<v Speaker 3>turnaround ton so the so the turnaround time is about

0:58:17.120 --> 0:58:19.600
<v Speaker 3>five to seven business days from the time that you

0:58:19.640 --> 0:58:22.120
<v Speaker 3>purchase a service at Brand Resumes, which is faster than

0:58:22.160 --> 0:58:24.840
<v Speaker 3>our competitors. So, believe it or not, some people take

0:58:24.880 --> 0:58:28.720
<v Speaker 3>two weeks, three weeks to do a resume. I'm telling you.

0:58:28.720 --> 0:58:30.320
<v Speaker 3>You know, you're looking for a job. You're like and

0:58:30.360 --> 0:58:32.080
<v Speaker 3>you want a new resume, and someone's like, hey, i'll

0:58:32.080 --> 0:58:33.960
<v Speaker 3>give it to you back in two three weeks. Na,

0:58:34.000 --> 0:58:35.680
<v Speaker 3>a lot can happen in two weeks. You can a

0:58:35.680 --> 0:58:37.600
<v Speaker 3>lot of opportunities can get passed up in two weeks

0:58:37.640 --> 0:58:39.800
<v Speaker 3>if you're not able to apply with a good resume.

0:58:40.000 --> 0:58:42.120
<v Speaker 3>And what would happen is sometimes people say, hey, well,

0:58:42.440 --> 0:58:44.640
<v Speaker 3>you know, like in the meantime, should I apply to

0:58:44.640 --> 0:58:47.760
<v Speaker 3>the jobs with what I have? Quick answer no, right,

0:58:48.000 --> 0:58:49.680
<v Speaker 3>like if you're if you're a document if you aren't

0:58:49.680 --> 0:58:52.400
<v Speaker 3>confident in your document? Right, because your resume is really

0:58:52.440 --> 0:58:55.000
<v Speaker 3>like a marketing tool. It's a powerful marketing tool that's

0:58:55.080 --> 0:58:58.080
<v Speaker 3>used to sell who you are to the hirements and

0:58:58.160 --> 0:58:59.960
<v Speaker 3>what the analulgy that I like to use is look,

0:59:01.080 --> 0:59:04.320
<v Speaker 3>the hiring manager and the recruiter, they're the buyer. You

0:59:04.880 --> 0:59:07.480
<v Speaker 3>as a candidate, you're the You're the product. So you

0:59:07.520 --> 0:59:09.480
<v Speaker 3>want to you know, apply with like that, with that

0:59:09.560 --> 0:59:11.760
<v Speaker 3>best you know, professional look on there.

0:59:12.000 --> 0:59:14.960
<v Speaker 2>So all right, so walk me through this process. I'm

0:59:15.000 --> 0:59:16.640
<v Speaker 2>trying to I'm trying to find a job, right, I

0:59:16.680 --> 0:59:19.560
<v Speaker 2>want to be an account What do I like? How

0:59:19.560 --> 0:59:22.040
<v Speaker 2>do you write my resume? Do I tell you? Is

0:59:22.080 --> 0:59:25.560
<v Speaker 2>it like a pre written like a questionnaire thing online?

0:59:25.600 --> 0:59:28.760
<v Speaker 2>Like and then from those questions somebody writes it, or

0:59:28.800 --> 0:59:30.760
<v Speaker 2>do I have to come with something written already and

0:59:30.760 --> 0:59:32.080
<v Speaker 2>you revise it? Like how is it done.

0:59:32.240 --> 0:59:34.360
<v Speaker 3>Yeah, So there's so there's a few different approaches in

0:59:34.400 --> 0:59:37.480
<v Speaker 3>the resume writing world. Like sometimes so there's a questionnaire

0:59:37.480 --> 0:59:39.200
<v Speaker 3>process that we use, and I'll kind of get into that.

0:59:39.320 --> 0:59:42.720
<v Speaker 3>Sometimes resume writers like to do phone interviews, so you'll

0:59:42.720 --> 0:59:44.120
<v Speaker 3>get on the phone and you will kind of talk

0:59:44.120 --> 0:59:46.760
<v Speaker 3>about everything that's going on, and they'll record the conversation

0:59:47.120 --> 0:59:49.560
<v Speaker 3>and go back to it afterwards. What I realized by

0:59:49.600 --> 0:59:51.320
<v Speaker 3>doing that in the beginning is that that's not really

0:59:51.360 --> 0:59:54.040
<v Speaker 3>the most efficient process per se for resident writing. So

0:59:54.040 --> 0:59:56.240
<v Speaker 3>we do so we do opt for the questionnaire. So

0:59:56.280 --> 0:59:58.200
<v Speaker 3>all right, so let's say you came to us and say, hey,

0:59:58.560 --> 1:00:01.040
<v Speaker 3>I want to become an accountant. I done some internships,

1:00:01.080 --> 1:00:04.720
<v Speaker 3>or let's say I'm looking at transition from as a teacher.

1:00:04.800 --> 1:00:06.280
<v Speaker 3>You just know that's what you want to do. We

1:00:06.320 --> 1:00:09.440
<v Speaker 3>would literally take whatever you have, right, so your resume,

1:00:09.600 --> 1:00:11.360
<v Speaker 3>or if you don't have one, will create it from scratch,

1:00:11.720 --> 1:00:14.400
<v Speaker 3>and we really want to focus on your accomplishments, your

1:00:14.400 --> 1:00:17.120
<v Speaker 3>success stories, and your key achievements, right because it's really

1:00:17.120 --> 1:00:19.600
<v Speaker 3>about what you've done. A company doesn't care about what

1:00:19.640 --> 1:00:22.120
<v Speaker 3>you can do because they're assuming that you can do

1:00:22.160 --> 1:00:24.120
<v Speaker 3>the job, but it's about how are you better than

1:00:24.120 --> 1:00:27.240
<v Speaker 3>everybody else? How can we show your story? And how

1:00:27.240 --> 1:00:29.960
<v Speaker 3>can we and how can we connect with that? Right?

1:00:30.320 --> 1:00:33.240
<v Speaker 3>So we'll go ahead, We'll take your resume, we will

1:00:33.280 --> 1:00:35.280
<v Speaker 3>work with you closely to rewrite it. So we do

1:00:35.440 --> 1:00:37.960
<v Speaker 3>we actually do the writing. You give us the information

1:00:38.080 --> 1:00:40.680
<v Speaker 3>up front, and we'll literally craft your story for you.

1:00:42.360 --> 1:00:44.920
<v Speaker 2>Okay, And so all right, so okay, give the story,

1:00:45.040 --> 1:00:47.880
<v Speaker 2>you craft it for me. I get to see it

1:00:48.080 --> 1:00:49.680
<v Speaker 2>or that's like once it's done's done.

1:00:50.000 --> 1:00:52.600
<v Speaker 3>No. So there's a very a very collaborative process. So

1:00:52.640 --> 1:00:55.560
<v Speaker 3>we would literally give you a draft resume, right, and

1:00:55.600 --> 1:00:57.400
<v Speaker 3>you would be able to rate it say hey, you

1:00:57.400 --> 1:01:00.520
<v Speaker 3>know this is excellent, ready to finalize? Hey this is good,

1:01:00.680 --> 1:01:03.400
<v Speaker 3>Hey this is bad? And based off of your initial feedback,

1:01:03.520 --> 1:01:05.960
<v Speaker 3>we would then continue to retweek it through some revisions

1:01:05.960 --> 1:01:07.720
<v Speaker 3>to make sure that we're putting it in the best

1:01:07.800 --> 1:01:10.480
<v Speaker 3>light for you. Right, But you sign off on the resume. So,

1:01:10.960 --> 1:01:12.600
<v Speaker 3>and it's pretty awesome because a lot of times the

1:01:12.600 --> 1:01:14.800
<v Speaker 3>resume writers are like, hey, if you work with us,

1:01:14.800 --> 1:01:17.400
<v Speaker 3>you have one or two revisions. We have unlimited revisions

1:01:17.640 --> 1:01:19.320
<v Speaker 3>until you say, hey, I'm ready to sign off.

1:01:19.360 --> 1:01:22.040
<v Speaker 4>So I'll get the final draft and then what now,

1:01:22.040 --> 1:01:23.400
<v Speaker 4>it's like, I got to go find a job.

1:01:23.440 --> 1:01:26.000
<v Speaker 3>We'll like, do y'all helping that process too? Yeah? Absolutely,

1:01:26.040 --> 1:01:29.160
<v Speaker 3>So Brand Resumes. We are a resume writing and career

1:01:29.200 --> 1:01:32.439
<v Speaker 3>advancement service. And I like the notion of end career

1:01:32.440 --> 1:01:34.400
<v Speaker 3>advancement because the resume writing is not what we do.

1:01:34.480 --> 1:01:36.760
<v Speaker 3>It's really the core of your job search. You want

1:01:36.800 --> 1:01:38.760
<v Speaker 3>to have an amazing resume. You also want to have

1:01:38.760 --> 1:01:41.280
<v Speaker 3>a really good LinkedIn, right. But what we also do

1:01:41.320 --> 1:01:43.960
<v Speaker 3>is something called resume distribution. So we can literally take

1:01:44.000 --> 1:01:46.160
<v Speaker 3>your resume and post it up to sixty of the

1:01:46.160 --> 1:01:49.240
<v Speaker 3>top job boards in an automated fashion. So what we're

1:01:49.240 --> 1:01:51.800
<v Speaker 3>telling you depending on my industry, Yeah, depending on the industry.

1:01:51.760 --> 1:01:53.760
<v Speaker 3>So I'm telling you, Hey, you're looking for education jobs,

1:01:54.000 --> 1:01:55.800
<v Speaker 3>we know all ed catching job boards. Hey you're looking

1:01:55.800 --> 1:01:57.640
<v Speaker 3>for a tech job, we know all the tech job boards.

1:01:57.800 --> 1:02:00.160
<v Speaker 3>So instead of you sitting there and researching that we

1:02:00.200 --> 1:02:02.200
<v Speaker 3>know what those are. We can post your resume. Right,

1:02:02.880 --> 1:02:05.960
<v Speaker 3>how do you guys know? So through the questionnaire. So

1:02:06.000 --> 1:02:08.840
<v Speaker 3>through the questionnaire process, we know exactly what you're looking for.

1:02:09.240 --> 1:02:11.160
<v Speaker 3>And when we also do something that I really like

1:02:11.320 --> 1:02:14.200
<v Speaker 3>is something called target jobs at Booster, and we apply

1:02:14.240 --> 1:02:16.280
<v Speaker 3>the jobs on your behalf. So let's say you're working

1:02:16.320 --> 1:02:18.200
<v Speaker 3>nine to five or you're looking at get kind of

1:02:18.200 --> 1:02:19.560
<v Speaker 3>get out of your current role, but you just don't

1:02:19.560 --> 1:02:21.200
<v Speaker 3>have the time, you don't want to apply the jobs

1:02:21.200 --> 1:02:23.320
<v Speaker 3>while you're at work. We take that burden off of you.

1:02:24.000 --> 1:02:27.480
<v Speaker 2>That's dope. So I really like the idea of it's

1:02:27.520 --> 1:02:29.760
<v Speaker 2>like custom made suit, like you know, like you're going

1:02:29.840 --> 1:02:32.120
<v Speaker 2>for if anybody's got a suit made, like you just

1:02:32.120 --> 1:02:35.400
<v Speaker 2>don't get a suit like they do your measurements first,

1:02:35.720 --> 1:02:37.720
<v Speaker 2>and then you go on for the first fitting and

1:02:37.760 --> 1:02:40.320
<v Speaker 2>then it's like second fitting, sometimes even a third fitting,

1:02:40.600 --> 1:02:43.360
<v Speaker 2>because the first fitting is like it might not fit properly,

1:02:43.680 --> 1:02:45.320
<v Speaker 2>so then they got to bring the suit in they

1:02:45.320 --> 1:02:47.040
<v Speaker 2>got to make some changes to it. So that's pretty

1:02:47.080 --> 1:02:49.120
<v Speaker 2>much what you're doing with the resume. Yeah, not just

1:02:49.160 --> 1:02:51.720
<v Speaker 2>like pumping them out like you're like saying, Okay, how

1:02:51.760 --> 1:02:53.720
<v Speaker 2>do you like this? We need to tweak this, we

1:02:53.720 --> 1:02:56.040
<v Speaker 2>need to do this, and then when they get it,

1:02:56.160 --> 1:02:59.920
<v Speaker 2>they are fully confident that it's to the best of them.

1:03:00.480 --> 1:03:03.280
<v Speaker 3>Right, They're confident, and typically when they see the draft,

1:03:03.320 --> 1:03:05.200
<v Speaker 3>they're they're like they're literally in love. They're like, wow,

1:03:05.240 --> 1:03:07.080
<v Speaker 3>like I wasn't. I didn't know what I was expecting,

1:03:07.120 --> 1:03:09.680
<v Speaker 3>because you think about a new resume, like there's a

1:03:09.720 --> 1:03:11.680
<v Speaker 3>lot of different ideas that we floating in your head

1:03:11.680 --> 1:03:13.920
<v Speaker 3>about what that might look like. But clients are typically

1:03:13.920 --> 1:03:16.680
<v Speaker 3>really happy when they see the actual draft resume we

1:03:16.760 --> 1:03:18.680
<v Speaker 3>go through to finalize it, and then we take it

1:03:18.720 --> 1:03:20.640
<v Speaker 3>and say, hey, let's post it up. Let's try and

1:03:20.680 --> 1:03:23.280
<v Speaker 3>get you some some tracks in your job search.

1:03:23.480 --> 1:03:27.320
<v Speaker 2>So for I'm a business standpoint, the writers do they

1:03:27.360 --> 1:03:29.640
<v Speaker 2>get mad, like they're like, I got to rewrite this

1:03:29.720 --> 1:03:31.600
<v Speaker 2>thing again, Like how does that work?

1:03:31.920 --> 1:03:36.000
<v Speaker 3>So we've built a pretty efficient process around revisions, right,

1:03:36.080 --> 1:03:38.000
<v Speaker 3>so before you know it was all it was actually

1:03:38.000 --> 1:03:40.080
<v Speaker 3>all all all email based. And a key thing that

1:03:40.120 --> 1:03:42.360
<v Speaker 3>I want to talk about is just understanding your process.

1:03:42.600 --> 1:03:45.040
<v Speaker 3>So when we first started with resumes dot Com, with

1:03:45.160 --> 1:03:48.680
<v Speaker 3>brandsumes dot Com, it was all manual. So we literally

1:03:48.720 --> 1:03:51.080
<v Speaker 3>had just like a regular Google Drive and that's where

1:03:51.080 --> 1:03:53.080
<v Speaker 3>we handled all of our orders. But what we did

1:03:53.160 --> 1:03:56.160
<v Speaker 3>is we built a platform to manage the entire order

1:03:56.200 --> 1:03:58.800
<v Speaker 3>process that the clients go through now. And so in

1:03:58.840 --> 1:04:01.040
<v Speaker 3>that process when they do get the od draft resume,

1:04:01.360 --> 1:04:04.240
<v Speaker 3>we have a box that says, hey, give us your

1:04:04.360 --> 1:04:08.080
<v Speaker 3>revision request. So they're very target and specific with exactly

1:04:08.120 --> 1:04:11.240
<v Speaker 3>what they want to do, like change this, change that, right,

1:04:11.280 --> 1:04:13.280
<v Speaker 3>so we know exactly how we need to edit the

1:04:13.320 --> 1:04:15.440
<v Speaker 3>resume for the client. Due that cuts down on the

1:04:15.480 --> 1:04:17.880
<v Speaker 3>time absolutely exactly because you can go back and forth

1:04:17.920 --> 1:04:20.000
<v Speaker 3>like six seven times and now we know exactly what

1:04:20.040 --> 1:04:22.160
<v Speaker 3>you want to fix, let's fix it.

1:04:22.160 --> 1:04:25.200
<v Speaker 2>It's an investment and resume. I mean, in this environment,

1:04:25.200 --> 1:04:28.160
<v Speaker 2>it's a competitive environment for people coming out of college.

1:04:28.240 --> 1:04:31.120
<v Speaker 2>People that's not only you know, the hardest people to

1:04:31.120 --> 1:04:34.600
<v Speaker 2>find jobs is on people that's transitioning, Like they might

1:04:34.600 --> 1:04:36.600
<v Speaker 2>be like forty to fifty and they've worked at a

1:04:36.640 --> 1:04:38.800
<v Speaker 2>company for like twenty and thirty years. Like I have

1:04:38.840 --> 1:04:41.160
<v Speaker 2>clients that like get laid off and it's like you've

1:04:41.160 --> 1:04:43.000
<v Speaker 2>been at one company for thirty years and you're fifty

1:04:43.080 --> 1:04:46.280
<v Speaker 2>years old, and you know, employers are probably hire somebody

1:04:46.320 --> 1:04:48.120
<v Speaker 2>that's twenty two cause they could pay them a lot

1:04:48.200 --> 1:04:50.640
<v Speaker 2>or less. Absolutely, so now it's like, yeah, you're in

1:04:50.680 --> 1:04:54.439
<v Speaker 2>a tough spot. And so any advantage that you can

1:04:54.560 --> 1:04:58.280
<v Speaker 2>that you can give yourself in the job world if

1:04:58.280 --> 1:04:59.880
<v Speaker 2>you're looking for a job is an.

1:05:00.240 --> 1:05:02.960
<v Speaker 3>Yeah, and there's even published statistics so on professional resume

1:05:03.000 --> 1:05:05.600
<v Speaker 3>riding firms and how you know, with a new crafted

1:05:05.640 --> 1:05:08.640
<v Speaker 3>resume you can sometimes get a twenty to thirty percent

1:05:08.680 --> 1:05:11.360
<v Speaker 3>salary increase or bump by just having you know, a

1:05:11.360 --> 1:05:13.320
<v Speaker 3>good resume that's going to get you to that to

1:05:13.360 --> 1:05:15.400
<v Speaker 3>that next level, right, because sometimes like you're in a

1:05:15.520 --> 1:05:17.880
<v Speaker 3>role and you may be qualified for a promotion, but

1:05:17.920 --> 1:05:19.320
<v Speaker 3>you just don't know because they're not just going to

1:05:19.360 --> 1:05:21.240
<v Speaker 3>come you say, hey, we're gonna we're gonna just pay

1:05:21.280 --> 1:05:23.240
<v Speaker 3>you more. But with the new resume, you can go

1:05:23.320 --> 1:05:25.440
<v Speaker 3>out and apply to different roles and you should get

1:05:25.480 --> 1:05:25.880
<v Speaker 3>some traction.

1:05:26.240 --> 1:05:28.640
<v Speaker 4>So so based on when you get the final revision

1:05:28.640 --> 1:05:30.360
<v Speaker 4>and you put it on the job boards, is my

1:05:30.440 --> 1:05:32.200
<v Speaker 4>resume shooting to the top of the job board?

1:05:32.640 --> 1:05:34.600
<v Speaker 3>Do you know? Is there any guarantee on that? So

1:05:34.840 --> 1:05:37.520
<v Speaker 3>your resume, So it depends, right, because the recruiting is

1:05:37.560 --> 1:05:40.120
<v Speaker 3>really driven by the recruiters and the hire managers. They're

1:05:40.160 --> 1:05:41.840
<v Speaker 3>the ones who are actually going to the job boards

1:05:41.880 --> 1:05:44.360
<v Speaker 3>and pulling resumes. But the thing is, if if you're

1:05:44.400 --> 1:05:46.520
<v Speaker 3>not showing up, then you can't be seen, right, So

1:05:46.560 --> 1:05:48.040
<v Speaker 3>if you're not even on the job boards and you

1:05:48.040 --> 1:05:50.439
<v Speaker 3>don't even have an opportunity to have your resume pulled,

1:05:50.560 --> 1:05:52.240
<v Speaker 3>and the fact that you're applying for it helps in

1:05:52.280 --> 1:05:54.920
<v Speaker 3>that process exactly because now you're up on multiple job boards.

1:05:54.960 --> 1:05:56.840
<v Speaker 3>And so sometimes the way it works is that recruiters

1:05:56.840 --> 1:05:59.400
<v Speaker 3>will have individual relationships with different job boards. So let's

1:05:59.400 --> 1:06:02.560
<v Speaker 3>say a recruiter is posting a job to zip recruiter

1:06:02.600 --> 1:06:05.760
<v Speaker 3>and LinkedIn. But let's say they're not on Glass or

1:06:05.800 --> 1:06:08.080
<v Speaker 3>for example, right, But the more job boards that you're

1:06:08.160 --> 1:06:11.120
<v Speaker 3>on as an applicant, you have more visibility because let's

1:06:11.120 --> 1:06:13.680
<v Speaker 3>say a recruiter is a partner with this job board

1:06:13.680 --> 1:06:15.400
<v Speaker 3>and that job board, and then they can find you.

1:06:16.120 --> 1:06:20.360
<v Speaker 2>Gotcha, gotcha do a lot of services. Man, Yeah, it's good.

1:06:20.400 --> 1:06:21.520
<v Speaker 2>How'd you grow so fast?

1:06:21.560 --> 1:06:21.640
<v Speaker 4>Like?

1:06:21.640 --> 1:06:24.320
<v Speaker 2>How did that? It just all just do with different

1:06:24.320 --> 1:06:25.360
<v Speaker 2>avenues of advertising.

1:06:25.520 --> 1:06:27.040
<v Speaker 3>Well, I would say that we had a lot of

1:06:27.120 --> 1:06:29.680
<v Speaker 3>organic growth, one through word of mouth. As soon as

1:06:29.720 --> 1:06:32.080
<v Speaker 3>we started, people started talking about us a lot like hey,

1:06:32.160 --> 1:06:33.640
<v Speaker 3>like I was able to We had a lot of

1:06:33.760 --> 1:06:35.680
<v Speaker 3>early success stories, i'd say, which was huge. So we

1:06:35.720 --> 1:06:38.320
<v Speaker 3>started creating videos on you know, client saying hey, I

1:06:38.360 --> 1:06:40.760
<v Speaker 3>got a new resume, and then within two months I'm

1:06:40.760 --> 1:06:43.400
<v Speaker 3>getting tons of hit ups on LinkedIn. Recruiters actually reach

1:06:43.440 --> 1:06:44.880
<v Speaker 3>out to candidates too, so we got a lot of

1:06:44.880 --> 1:06:48.520
<v Speaker 3>word of mouth from just no recent referrals. And then

1:06:48.600 --> 1:06:51.600
<v Speaker 3>when we started to pick up on Profinder, I said, hey,

1:06:51.880 --> 1:06:55.160
<v Speaker 3>I need to duplicate myself. So I'm not just on Profinder,

1:06:55.200 --> 1:06:57.560
<v Speaker 3>but my entire team is on Profinder as well. And

1:06:57.600 --> 1:07:00.520
<v Speaker 3>so when you look at getting leads are higher, team

1:07:00.560 --> 1:07:03.280
<v Speaker 3>is getting leads for the resume writing services as well,

1:07:03.360 --> 1:07:04.640
<v Speaker 3>which is which is really impactful.

1:07:05.240 --> 1:07:08.240
<v Speaker 4>Your pricing option is something that separates you as well. Yeah,

1:07:08.240 --> 1:07:09.040
<v Speaker 4>talk about that a little bit.

1:07:09.160 --> 1:07:11.960
<v Speaker 3>Yeah, absolutely, And so with the we have pretty strategic

1:07:12.000 --> 1:07:15.080
<v Speaker 3>pricing because we do offer all of our services standalone,

1:07:15.320 --> 1:07:19.080
<v Speaker 3>but there's this huge power in packages, and so what

1:07:19.120 --> 1:07:21.560
<v Speaker 3>we do is we literally bundle. We say, hey, you know,

1:07:21.600 --> 1:07:23.840
<v Speaker 3>you can do a resume, you can do a LinkedIn

1:07:24.000 --> 1:07:25.720
<v Speaker 3>and will also give you a free thinking note letter

1:07:25.720 --> 1:07:27.800
<v Speaker 3>of template, which is huge because when you do start

1:07:27.800 --> 1:07:29.520
<v Speaker 3>getting these interviews, you want to say thank you, right,

1:07:29.520 --> 1:07:31.720
<v Speaker 3>that's a rule of thumb, Like any interview that you

1:07:31.800 --> 1:07:33.840
<v Speaker 3>go on, you should definitely be saying thank you afterwards.

1:07:33.840 --> 1:07:35.440
<v Speaker 3>And there's a really you know, interesting way that you

1:07:35.440 --> 1:07:38.640
<v Speaker 3>should be doing that. Hey, this is the model that's free.

1:07:39.320 --> 1:07:41.360
<v Speaker 3>So with the packages people can kind of go in

1:07:41.720 --> 1:07:44.360
<v Speaker 3>and I quickly identify. Another key thing that I would

1:07:44.440 --> 1:07:47.720
<v Speaker 3>say why we grew so fast is that we clients

1:07:47.760 --> 1:07:50.360
<v Speaker 3>can identify with our services. Right. So, back when we're

1:07:50.360 --> 1:07:52.640
<v Speaker 3>doing resumes dot co, someone would come to us and

1:07:52.640 --> 1:07:55.200
<v Speaker 3>say I need a resume, would say okay. But now

1:07:55.200 --> 1:07:57.800
<v Speaker 3>it's like we specialize in a few different industries, so

1:07:57.840 --> 1:08:00.720
<v Speaker 3>we really you know, do resumes in tech achnology all

1:08:00.800 --> 1:08:04.600
<v Speaker 3>day every day, marketing, legal, sales, HR education, right, so

1:08:04.640 --> 1:08:07.120
<v Speaker 3>some of the faster growing industries. And so when people

1:08:07.160 --> 1:08:09.640
<v Speaker 3>come to our website, they quickly identify and then they

1:08:09.640 --> 1:08:11.120
<v Speaker 3>see a package that really works for them, and then

1:08:11.240 --> 1:08:13.360
<v Speaker 3>they end up a purching it. But before they purchase

1:08:13.440 --> 1:08:16.519
<v Speaker 3>the package, we have essentially like a consultation process. So

1:08:16.560 --> 1:08:18.880
<v Speaker 3>with the consultation process, which I feel like is huge

1:08:18.920 --> 1:08:21.320
<v Speaker 3>for any services based business. You should have some type

1:08:21.360 --> 1:08:25.719
<v Speaker 3>of consultation process, whether it's like fifteen minute intro calls

1:08:25.880 --> 1:08:28.479
<v Speaker 3>or thirty minute calls, to really understand your customer and

1:08:28.560 --> 1:08:30.600
<v Speaker 3>be able to tell them about what's going on. And

1:08:30.600 --> 1:08:33.439
<v Speaker 3>I think that's what really differentiates ourselves. When clients get

1:08:33.479 --> 1:08:35.680
<v Speaker 3>on the call to learn about our services, we tell

1:08:35.720 --> 1:08:39.400
<v Speaker 3>them everything they have complete visibility into the process, the

1:08:39.439 --> 1:08:41.720
<v Speaker 3>next steps, and what they should expect. So it's a

1:08:41.760 --> 1:08:43.800
<v Speaker 3>no brainer. So I'm telling you, look, if this is

1:08:43.840 --> 1:08:46.479
<v Speaker 3>good for you, these are the prices, and then they

1:08:46.479 --> 1:08:48.600
<v Speaker 3>connect within it and then they typically purchase. I just

1:08:48.600 --> 1:08:49.920
<v Speaker 3>had a conversation with my colleague.

1:08:50.280 --> 1:08:52.080
<v Speaker 4>Son is home from college and he's trying to get

1:08:52.120 --> 1:08:54.439
<v Speaker 4>a job, and she was like, his resume sucks. I

1:08:54.520 --> 1:08:57.040
<v Speaker 4>was like, funny, I got an interview today with a guy.

1:08:57.439 --> 1:08:58.920
<v Speaker 4>Maybe actually let you meet him.

1:09:00.080 --> 1:09:03.200
<v Speaker 2>Real thing. It's a real thing. And like I said,

1:09:03.200 --> 1:09:05.880
<v Speaker 2>I mean, I'm blessed to never have a resume, but no,

1:09:05.960 --> 1:09:10.599
<v Speaker 2>it's very blessed, but the vast majority of everybody at

1:09:10.600 --> 1:09:12.360
<v Speaker 2>one point has to put to the other resume. And

1:09:12.360 --> 1:09:14.600
<v Speaker 2>it's like, once again one of these things where you

1:09:14.640 --> 1:09:15.639
<v Speaker 2>don't really learn about.

1:09:15.479 --> 1:09:17.439
<v Speaker 3>It in school, definitely, and you just.

1:09:17.439 --> 1:09:20.360
<v Speaker 2>Kind of wing it. You google or you try to

1:09:20.400 --> 1:09:22.240
<v Speaker 2>you know, you got to hire somebody to help you,

1:09:22.320 --> 1:09:23.840
<v Speaker 2>and it's like you don't want to play around with

1:09:23.920 --> 1:09:27.599
<v Speaker 2>something that your career is riding on. True, it's like,

1:09:28.040 --> 1:09:29.880
<v Speaker 2>if you think about it like that, it's like a

1:09:29.880 --> 1:09:34.639
<v Speaker 2>couple hundred dollars could potentially, you know, save you hundreds

1:09:34.640 --> 1:09:36.560
<v Speaker 2>of thousands of dollars potentially.

1:09:37.560 --> 1:09:39.360
<v Speaker 3>Imagine if you're being underpaid for a role and you

1:09:39.360 --> 1:09:41.840
<v Speaker 3>don't even know about it. That's another thing that hurts.

1:09:42.160 --> 1:09:44.400
<v Speaker 3>And I see that a lot some contests and say, hey,

1:09:44.400 --> 1:09:46.800
<v Speaker 3>I'm only getting paid fifty thousand dollars and I know

1:09:47.080 --> 1:09:49.160
<v Speaker 3>through LinkedIn salary, through those different tools, Yeah, you can

1:09:49.160 --> 1:09:51.439
<v Speaker 3>be getting seventy seventy five for this role. This is

1:09:51.439 --> 1:09:54.360
<v Speaker 3>a high demand role. What are you doing right, Let's

1:09:54.360 --> 1:09:56.640
<v Speaker 3>do your resume, put it out there and if you

1:09:56.840 --> 1:09:58.559
<v Speaker 3>kind of get some attraction, so that's huge. So one

1:09:58.600 --> 1:10:00.680
<v Speaker 3>is being underpaid, and he spoke, that's something that's really

1:10:00.680 --> 1:10:02.880
<v Speaker 3>interesting about you know, having a job for you know,

1:10:02.920 --> 1:10:06.160
<v Speaker 3>ten fifteen years. Ideally you should open up your resume

1:10:06.240 --> 1:10:10.040
<v Speaker 3>every six months straight up, like you should really take

1:10:10.080 --> 1:10:13.439
<v Speaker 3>an assessment of your skill sets, because we are constantly

1:10:13.479 --> 1:10:16.519
<v Speaker 3>developing ourselves our professional development. Right six months from now,

1:10:16.680 --> 1:10:19.720
<v Speaker 3>you may learn some new skill sets, you may work

1:10:19.800 --> 1:10:22.480
<v Speaker 3>on a strategic project, you might have a new accomplishment.

1:10:23.280 --> 1:10:25.080
<v Speaker 3>Open your resume and then that's and then you know

1:10:25.120 --> 1:10:26.120
<v Speaker 3>you should have that on there.

1:10:26.160 --> 1:10:28.280
<v Speaker 2>And also even for people that have a job, people

1:10:28.680 --> 1:10:32.400
<v Speaker 2>by nature are creatures of habit and we're scared of change.

1:10:32.560 --> 1:10:33.960
<v Speaker 2>So a lot of time people just stay in a

1:10:34.080 --> 1:10:36.679
<v Speaker 2>job and then just to just stay because they don't

1:10:36.680 --> 1:10:38.679
<v Speaker 2>want to leave it. But even if you don't get fired,

1:10:38.720 --> 1:10:42.080
<v Speaker 2>even if you are quote unquote comfortable, you still might

1:10:42.120 --> 1:10:43.920
<v Speaker 2>want to put your resume out there to see what

1:10:44.000 --> 1:10:46.599
<v Speaker 2>the possibility about a big toties You might you might

1:10:46.640 --> 1:10:49.240
<v Speaker 2>be undervalued. Yeah, it happens all the time.

1:10:49.280 --> 1:10:50.720
<v Speaker 3>I tell us all the time to my clients. You

1:10:50.720 --> 1:10:54.160
<v Speaker 3>can be comfortable, but don't be complacent, right, because complacency

1:10:54.200 --> 1:10:56.360
<v Speaker 3>like if you're sitting there and you know you just

1:10:56.840 --> 1:10:58.439
<v Speaker 3>you don't you don't want to see what's out there.

1:10:58.439 --> 1:11:00.360
<v Speaker 3>You just want to stick to what what feels good.

1:11:00.479 --> 1:11:02.960
<v Speaker 3>You know, you can be passing tons of opportunities by

1:11:03.360 --> 1:11:05.240
<v Speaker 3>and just by putting yourself out there and just getting

1:11:05.280 --> 1:11:08.000
<v Speaker 3>an assessment of what you're worth. You should know you're

1:11:08.040 --> 1:11:10.680
<v Speaker 3>worth right, That's a that's a really basic thing, like

1:11:10.960 --> 1:11:14.160
<v Speaker 3>what am I worth? Right? And just knowing that is

1:11:14.200 --> 1:11:16.040
<v Speaker 3>really powerful because then you can set your price.

1:11:17.640 --> 1:11:21.200
<v Speaker 2>Now, it's powerful. Man, Brandon, We appreciate you, man, really

1:11:21.200 --> 1:11:25.559
<v Speaker 2>really appreciate that. Definitely pride, you know, like I said,

1:11:25.600 --> 1:11:28.400
<v Speaker 2>I mean, if the vast majority of people have to

1:11:28.439 --> 1:11:32.559
<v Speaker 2>get resumes done, So why not go to somebody that

1:11:32.880 --> 1:11:35.680
<v Speaker 2>you can identify with? Why not go to somebody that

1:11:35.760 --> 1:11:39.559
<v Speaker 2>you know is obviously extremely bright. And this is really

1:11:39.600 --> 1:11:41.559
<v Speaker 2>the whole platform of earning your leisures that we like

1:11:41.600 --> 1:11:44.960
<v Speaker 2>to bring our entrepreneurs that not only can you learn from,

1:11:45.080 --> 1:11:49.000
<v Speaker 2>but you can also support too. So how can they

1:11:49.560 --> 1:11:52.800
<v Speaker 2>find information on your website? Your social media handles all

1:11:52.800 --> 1:11:53.080
<v Speaker 2>the way.

1:11:54.400 --> 1:11:57.080
<v Speaker 3>So we're on YouTube, so I have We're putting YouTube

1:11:57.120 --> 1:11:58.920
<v Speaker 3>contents out every week, and you can find you on

1:11:58.960 --> 1:12:03.080
<v Speaker 3>YouTube if you just google Brandon Mitchell brand resumes, follow

1:12:03.120 --> 1:12:06.920
<v Speaker 3>me on LinkedIn. Just type into LinkedIn Brandon Mitchell. I'm

1:12:06.920 --> 1:12:12.600
<v Speaker 3>gonna be the first results ceo Instagram. Brandon underscored the

1:12:12.640 --> 1:12:14.479
<v Speaker 3>resume gurule. So I put out a lot of content

1:12:14.560 --> 1:12:17.120
<v Speaker 3>on not just resumes and LinkedIn, but anything in the

1:12:17.160 --> 1:12:21.000
<v Speaker 3>employment space, from careers to some of the top things

1:12:21.000 --> 1:12:23.559
<v Speaker 3>that you do, and anything related to just careers and deployment. Right,

1:12:23.560 --> 1:12:25.120
<v Speaker 3>because there's a lot of education that I feel like

1:12:25.120 --> 1:12:27.080
<v Speaker 3>our community is lacking and I kind of want to

1:12:27.120 --> 1:12:28.639
<v Speaker 3>bridge that gap and just put it out there.

1:12:29.160 --> 1:12:31.559
<v Speaker 2>All right, dope, dope.

1:12:32.560 --> 1:12:35.840
<v Speaker 3>We got to give a huge shout out to Patreon, right, like, yeah,

1:12:37.040 --> 1:12:37.960
<v Speaker 3>shout out to Patreon.

1:12:38.080 --> 1:12:40.439
<v Speaker 2>There's a Patreon member who has become an alumni.

1:12:40.600 --> 1:12:44.439
<v Speaker 3>Yeah, that's crazy, the first to do it, the first out. Yeah.

1:12:44.439 --> 1:12:47.040
<v Speaker 4>Shout out to everybody on Patreon, all our patrons. As

1:12:47.040 --> 1:12:49.080
<v Speaker 4>you know, we have five tiers. We actually revamped the

1:12:49.080 --> 1:12:51.760
<v Speaker 4>Patreon for a one year anniversary, so be on the

1:12:51.800 --> 1:12:52.320
<v Speaker 4>lookout for that.

1:12:52.800 --> 1:12:53.879
<v Speaker 3>And shout out to Africa.

1:12:54.320 --> 1:12:58.400
<v Speaker 4>Literally before we started taping this, they sent the message

1:12:58.560 --> 1:13:01.759
<v Speaker 4>and they were like, hey, I love you guys. I'm like, Africa,

1:13:01.760 --> 1:13:04.360
<v Speaker 4>that's the person's name. Okay, yeah, I'm assuming it's a

1:13:04.360 --> 1:13:06.679
<v Speaker 4>young lady. But she was asking about how to start

1:13:06.680 --> 1:13:08.640
<v Speaker 4>a podcast, and I'm like, listen, I'm gonna put the

1:13:08.680 --> 1:13:11.280
<v Speaker 4>episode out tonight and you'll be able to hear everything.

1:13:11.320 --> 1:13:13.559
<v Speaker 4>So and we did an early Leisure University course on it,

1:13:13.640 --> 1:13:17.280
<v Speaker 4>so she or he now has access to that because

1:13:17.320 --> 1:13:19.920
<v Speaker 4>they're Tier four members. So shout to everybody on pictreon

1:13:19.960 --> 1:13:22.639
<v Speaker 4>dot com, everybody that supports it's our Proud to Pay program.

1:13:22.640 --> 1:13:25.120
<v Speaker 4>You know, Tier four and five members, you have access

1:13:25.160 --> 1:13:27.679
<v Speaker 4>to earn Leisure University. I ownline school. I am wearing

1:13:27.720 --> 1:13:29.880
<v Speaker 4>the merch today. Shout out to everybody that's on Early

1:13:29.960 --> 1:13:33.240
<v Speaker 4>Leasure University. That is our online school. Like I said again,

1:13:33.680 --> 1:13:36.479
<v Speaker 4>we have courses every week, three times a week. Matt

1:13:37.080 --> 1:13:40.160
<v Speaker 4>does his real estate courses on Monday. We have our

1:13:40.200 --> 1:13:43.760
<v Speaker 4>guest webinars on Wednesdays, and Shotting myself do one on

1:13:44.200 --> 1:13:46.280
<v Speaker 4>Thursday's business related topics.

1:13:46.760 --> 1:13:48.120
<v Speaker 3>So shout everybody.

1:13:47.840 --> 1:13:50.080
<v Speaker 4>That's on it and everybody's supporting the merg shout he's

1:13:50.080 --> 1:13:52.080
<v Speaker 4>wearing the number one shirt Assets of Reliabilities.

1:13:52.560 --> 1:13:55.120
<v Speaker 3>That's moving. Yeah, so appreciate y'all.

1:13:55.200 --> 1:13:59.360
<v Speaker 2>Yeah, for sure, Yo. University classes back in session. We

1:13:59.400 --> 1:14:04.919
<v Speaker 2>took a week off for the holidays, but new semester,

1:14:06.120 --> 1:14:07.120
<v Speaker 2>New semester.

1:14:08.040 --> 1:14:09.080
<v Speaker 3>A lot of content coming.

1:14:10.080 --> 1:14:12.360
<v Speaker 2>We're in full swing right now. Three days a week.

1:14:12.400 --> 1:14:15.240
<v Speaker 2>We're up and running. And d I'm not d C.

1:14:15.520 --> 1:14:18.200
<v Speaker 2>D C was crazy shot out the d C. But Atlanta,

1:14:18.360 --> 1:14:22.519
<v Speaker 2>Atlanta once again cannot forget you guys. Two days, two

1:14:22.560 --> 1:14:24.720
<v Speaker 2>to three days. By the time this comes out, you

1:14:24.760 --> 1:14:29.160
<v Speaker 2>still have a couple couple of each left, probably, and

1:14:29.200 --> 1:14:31.320
<v Speaker 2>it's gonna be dope, man, It's really gonna be dope experienced.

1:14:31.320 --> 1:14:37.400
<v Speaker 2>So if you're in town, Brandon will be there. Brandon

1:14:37.439 --> 1:14:39.320
<v Speaker 2>will be in the building for sure. So we're gonna

1:14:39.320 --> 1:14:41.960
<v Speaker 2>have so many alumni it's gonna be ridiculous. So hope

1:14:41.960 --> 1:14:45.360
<v Speaker 2>to see everybody this weekend for sure. And the book

1:14:45.400 --> 1:14:50.320
<v Speaker 2>tip of this week is the Trusted Advisor recommended by

1:14:50.360 --> 1:14:53.559
<v Speaker 2>our guests, so make sure you check that out. We'll

1:14:53.560 --> 1:14:55.320
<v Speaker 2>see you guys next week. Peace, Peace,