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Speaker 2: All right, guys, going back, E y L yeah, yeah,

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Speaker 2: we're back with another fire episode. But before we start, Atlanta,

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Speaker 2: you got two days left by the time you hear this,

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Speaker 2: maybe three to get your tickets year. It's crazy, crazy

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Speaker 2: event that we got planned for this coming Saturday and Sunday,

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Speaker 2: the twenty fifth and the twenty six. We have a

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Speaker 2: live podcast on the twenty fifth with PTG Boy shout

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Speaker 2: out to Brandon Metford and his whole crew. We have

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Speaker 2: mister and Missus two weeks.

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Speaker 3: Out first Family of Fitness.

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Speaker 2: Yeah Atlanta, they running Atlanta with Fitness game right now.

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Speaker 2: We have Keanu Watson Celebrity Relta and then after the

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Speaker 2: podcast we have it is catered open bar situation in

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Speaker 2: private networking event, all of our alumni and all of

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Speaker 2: the guests. A lot of time people like want to know,

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Speaker 2: like how do I meet these people? How do I

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Speaker 2: network with them?

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Speaker 4: This is how Yeah, a lot of people have been

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Speaker 4: asking like are they going to be there after the pocket, Yeah,

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Speaker 4: they're gonna be hanging out with.

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Speaker 2: Well, everybody's gonna be there. And then Alex Good Energy's

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Speaker 2: gonna be Everybody's gonna be there. Our guest today will

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Speaker 2: be there as well.

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Speaker 3: Yeah.

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Speaker 2: And then the next day we have of our workshop

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Speaker 2: with Alex good Energy truck and Google Andy from WAT

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Speaker 2: two K Credit Solutions, Max Maxwell talking about wholesaling and

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Speaker 2: MG the mortgage guy Mortgages. So and then like I said,

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Speaker 2: We're gonna have Greg Barnett, NFL agent will be there

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Speaker 2: and his business will be there. Uh, Mandy, it's gonna

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Speaker 2: be a bunch of people there. Man, it's gonna be

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Speaker 2: a lot. It's gonna be a whole vibe party. So

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Speaker 2: earn your Lesion dot com events tab, snatch up your tickets.

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Speaker 2: Uh and yeah.

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Speaker 3: We'll see you. Then we see you.

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Speaker 2: So all right, we're gonna jump right into this episode.

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Speaker 2: This is something that we're extremely excited about, and I

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Speaker 2: personally think that this might be the most important episode

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Speaker 2: that we've done so far.

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Speaker 3: It's something we've been talking about since.

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Speaker 4: Like we started, it was like, yo, we need to

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Speaker 4: do something that's major for majority of people.

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Speaker 2: Now, this is something that's gonna be extremely Like I said,

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Speaker 2: this might be the most important episode. So no pressure,

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Speaker 2: you got you gotta right now. But you know, it's

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Speaker 2: crazy because it's a business podcast, so you know, we

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Speaker 2: teach about entrepreneurship, investing things of that nature. But like

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Speaker 2: Ash Cash once famously said, your job is your first investor, right,

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Speaker 2: So what we love for everybody to be an entrepren entrepreneur. Sure,

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Speaker 2: why not, But we know that ninety percent of Americans

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Speaker 2: are not entrepreneurs. Ninety percent of Americans work in the

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Speaker 2: work force. So this this is going to be an

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Speaker 2: interesting conversation because we cover a few different topics. So

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Speaker 2: our guest today Brandon Mitchell. He's he is an entrepreneur, right,

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Speaker 2: but he's his business's resume writing along with other things.

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Speaker 3: So career advancement, career, career advancement.

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Speaker 2: So that the interesting part is that he left his

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Speaker 2: corporate job to become an entrepreneur. So that's one story, right,

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Speaker 2: as far as like, how do you start a business?

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Speaker 2: And he's young, twenty twenty three, right, twenty three years old.

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Speaker 2: He left us a six he was getting paid six figures,

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Speaker 2: six figure corporate job, and.

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Speaker 4: So who signing up for that? Any twenty year old

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Speaker 4: you make six figures, They're like no way.

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Speaker 2: Yeah. So that's that's one story, right, That's one story.

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Speaker 2: And then the next story is to say, okay, his

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Speaker 2: what he does now for a living is to help

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Speaker 2: people make more money as far as improve their their career. Right,

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Speaker 2: So that's another story as far as you know, to

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Speaker 2: make more money, because the whole point of it to

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Speaker 2: have multiple streams of income. So nobody says that you

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Speaker 2: cannot work a job, but you should optimize your situation

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Speaker 2: if you are working a job.

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Speaker 3: Right nine to five?

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Speaker 4: I think, uh what Shanna Scott posts that, right like,

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Speaker 4: you're nine to five is your first investor, you're six

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Speaker 4: six to ten is when you build your empire?

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Speaker 3: Yeah. Fact.

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Speaker 2: And then the other side of the story is that

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Speaker 2: for self employed people and business owners, they have to

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Speaker 2: hire people. They have to know the inner working So

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Speaker 2: that's something that employment is not something that's really talked

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Speaker 2: about a lot, but it's very important not only from

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Speaker 2: the employee but from the employer.

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Speaker 3: Who to hire, how to hire, what to be looking

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Speaker 3: for when you hire.

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Speaker 2: Two sides of the coin. So all right, So Brandon

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Speaker 2: is twenty three years old. He had a very quote

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Speaker 2: unquote good job in corporate America and he quit his

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Speaker 2: six figure job to start his own business five months ago.

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Speaker 3: You started. So we started the business on May ninth,

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Speaker 3: twenty nineteen. It's about six seven months in so.

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Speaker 2: Far, six sixty six seven months in. What's your revenue now?

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Speaker 3: So as of today, we're about one hundred and forty

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Speaker 3: thousand dollars in revenue one hundred about seven months or.

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Speaker 2: So, so one hundred and forty thousand, forty or four

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Speaker 2: one hundred and one hundred and forty thousand dollars and

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Speaker 2: seven months. It's just a phenomenal story.

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Speaker 3: And it's just about the month of May. That's when

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Speaker 3: he DM's us.

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Speaker 4: He dm us in May and reached out and I

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Speaker 4: didn't even know who he was, and then he hit us,

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Speaker 4: hit us up on Patreon.

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Speaker 3: He's a patron too, Yeah, shout out the patreo. So

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Speaker 3: we had our phone call and we're like, Yo, this

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Speaker 3: guy's solid. We gotta we gotta really sit down.

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Speaker 2: And see what happens when you become a As a fact,

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Speaker 2: he was a patrons heer five Patren. We had a

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Speaker 2: FaceTime conversation and we liked his story so much, and

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Speaker 2: now he's actually on the podcast.

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Speaker 3: That's dope man, that you're the first patre to be

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Speaker 3: on the podcast for sure.

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Speaker 2: So thank you man, Thank you for your support. First home,

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Speaker 2: if you're joining us, all right, we're gonna jump right

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Speaker 2: into it. So can you tell us the story about

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Speaker 2: you were working at Price Waterhouse Cooper. Yes, that's a

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Speaker 2: Big five accounting firm, Big four before Big.

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Speaker 3: Four firms, So the big four acounting firms. You have

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Speaker 3: Price Warehouse Coopers say number one, so shout out to PwC, Deloitte, Ey,

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Speaker 3: and KPMG. So at PwC, I was a technology consultant.

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Speaker 3: And it's pretty interesting because PwC it's a global counting

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Speaker 3: and advisory firm, so they do everything from audit, tax,

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Speaker 3: and advisory, so advisories where you get a lot of

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Speaker 3: the consultants. So if you ever heard of you know,

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Speaker 3: people going in and tress up in suits traveled around

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Speaker 3: the US, that's kind of what I did. So I

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Speaker 3: primarily focus on the technology consulting side. So we would

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Speaker 3: go in do something called operating model assessments, so you

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Speaker 3: go in and look at a business and say, okay, hey,

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Speaker 3: like how is your technology, how is your marketing, your operations,

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Speaker 3: and essentially give recommendations for the technology teams to do better.

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Speaker 3: So typically we would manage projects and I was really

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Speaker 3: involved in making sure that the companies like their end

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Speaker 3: products were and technolo just being delivered on time and

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Speaker 3: on budget. So essentially a project manager, you're doing this

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Speaker 3: at like nineteen twenty years old. Yeah, So I kind

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Speaker 3: of started as an intern, which is pretty good, and

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Speaker 3: I think a lot of times people say how do

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Speaker 3: you get into these big corporations and the best way

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Speaker 3: is through the internship program. So I was blessed that

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Speaker 3: when I was in college, I was able to go

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Speaker 3: to a conference called NABA, so shout out to NABA

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Speaker 3: stands for the National Association of Black Accountants. And through NABA,

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Speaker 3: they had like a whole bunch of networking events and

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Speaker 3: I was able to get my first touch point. So

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Speaker 3: fast forward, you know, I did the internship. It was

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Speaker 3: great experience, but really rudimentary. So back as an intern,

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Speaker 3: kind of don't do too much. You kind of get

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Speaker 3: a little bit of exposure to just like what it

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Speaker 3: means to just see the corporate world. So after that,

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Speaker 3: you know, I was able to land a full time

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Speaker 3: job and then then I.

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Speaker 2: Started So all right, so you're working at PwC and

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Speaker 2: start off, the rip you're making are over one hundred

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Speaker 2: thousand dollars.

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Speaker 3: No, so first year was seventy five thousand dollars right

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Speaker 3: out of college and for any college student, and it's crazy.

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Speaker 3: So you're like twenty one, yeah, so twenty one, yeah,

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Speaker 3: twenty one seventy five thousand, which was a blessing, you know,

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Speaker 3: because I didn't grow upsolute, you you know, too many

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Speaker 3: people make twenty, you know, seventy five thousand dollars around me,

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Speaker 3: So it was it was great, you know, and just

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Speaker 3: just knowing that, you know, I'm making this much, it

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Speaker 3: had a little bit of a weight on my shoulders.

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Speaker 3: But yeah, So started first year seventy five thousand, and

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Speaker 3: then they bump you up like eighty and then straight

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Speaker 3: to like ninety one. And so when you incorporate like

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Speaker 3: the bonuses and the conversation, you're looking at way over

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Speaker 3: one hundred.

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Speaker 2: So all right, so you're working there for like two years.

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Speaker 3: Two and a half. So I was there for about

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Speaker 3: two years. About too much yourself, all.

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Speaker 2: Right, So you're there for two and a half years,

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Speaker 2: you're twenty two twenty three at that time, right, you

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Speaker 2: left you with.

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Speaker 3: Twenty three twenty three back in October October twenty fifth.

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Speaker 3: I'll never forget the day.

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Speaker 2: You're making like one hundred how much you made hundred

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Speaker 2: and ten, one hundred and that one one hundred and

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Speaker 2: one thousand, six figure at twenty three. So you know,

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Speaker 2: that's something that a lot of people over fifty and forty,

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Speaker 2: lot of parents, yeah, a lot of yeah, exactly, So

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Speaker 2: what makes you want to start your own company when

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Speaker 2: you're already making one hundred thousand dollars at twenty three

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Speaker 2: years old.

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Speaker 3: Yeah, no, absolutely, And that's a really great question. So

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Speaker 3: for me, my entrepreneurship journey really started back when I

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Speaker 3: was in college. So I was in college back in

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Speaker 3: I graduated from high school twenty fourteen, started in college

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Speaker 3: and so for me, when I was in college, I

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Speaker 3: really wanted to do the most right. So I went

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Speaker 3: in there as a finance major, so all people don't

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Speaker 3: know that that started in finance and quickly went to

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Speaker 3: double and triple major, so people know how Yeah three

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Speaker 3: things you had triple major? Yeah, got that much?

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Speaker 2: Wuss are three majors.

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Speaker 3: So I did finance, which was great because I gave

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Speaker 3: me a lot of exposure to like investing, so some

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Speaker 3: of those fundamental concepts. Then I did economics, which is

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Speaker 3: huge because you get a look at the world from

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Speaker 3: a macroeconomic perspective, right, like how does the world work? Inflations,

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Speaker 3: interest rate, all that great stuff. And then you know,

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Speaker 3: my mom at one point she was like, you know

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Speaker 3: what if you really check out this thing called Mis

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Speaker 3: And at that time, it was really when MIS was

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Speaker 3: starting to blow up in the stands for management information systems.

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Speaker 3: So essentially you learn about databases, database manage and how

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Speaker 3: to you know, look at technology from like a business perspective,

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Speaker 3: per se.

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Speaker 2: So you have finance economics and man was it.

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Speaker 3: Through management information systems? Yeah? What school did you go to?

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Speaker 3: So I'm a proud of them. From Plattsburg State University.

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Speaker 4: South of Platsburg. We drove fast twenty Platsburg, Platsburg. So

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Speaker 4: all right, so social life at all? Yeah, So it's

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Speaker 4: funny enough on campus. I mean a lot of people

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Speaker 4: knew me as like the guy who was definitely like

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Speaker 4: at most of the parties.

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Speaker 3: But at the same time, I took school and my

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Speaker 3: education really seriously. So you know, it's funny enough. Even

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Speaker 3: with graduating in three years, I was taken about like

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Speaker 3: twenty seven credits a semester while still managing a social

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Speaker 3: life of fraternity club. That's a full year for most people.

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Speaker 2: Yeah yeah, okay, twenty seven creditor semester.

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Speaker 3: Do they even love?

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Speaker 2: Well, the thing is, so I graduated in three and

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Speaker 2: a half years and I took the most I ever

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Speaker 2: took was twenty credits a semester. It's probably, But the story,

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Speaker 2: my story is different from your story because.

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Speaker 3: A lot of Yeah.

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Speaker 2: So I was, I played basketball, and I was a

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Speaker 2: communication major. First I was American Studies major, then I

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Speaker 2: was communication. I just wanted to do the easiest thing possible,

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Speaker 2: to be honest, full transparency, and so I learned shout

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Speaker 2: out to my mansion. Well, I learned to hack the system.

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Speaker 2: So I always taken the easiest classes. So my twenty

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Speaker 2: credits was like six credits because I was taking like

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Speaker 2: community involvement, like all kinds of nonsense, like, so.

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Speaker 3: Good education.

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Speaker 2: Well you was actually taking real classes.

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Speaker 3: Yeah, So I kind of flipped the script a little bit.

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Speaker 3: And it's interesting because when I started, I jumped right

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Speaker 3: into my major classes, so full transparency. When I got

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Speaker 3: to college, already had twelve credits. So high school from

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Speaker 3: high school. OK. So back in Union they also shouts

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Speaker 3: Union the high school, they were able to offer these

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Speaker 3: things called superclasses, and essentially, if you took them your

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Speaker 3: senior year and you obviously passed like a B or A,

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Speaker 3: you were able to get three credits. So I took

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Speaker 3: a few of those. When I went to college, I

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Speaker 3: was already a semester ahead per se.

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Speaker 2: Yeah, twelve, so you needed to tel to be a

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Speaker 2: full time student, so you always do the house prodigy.

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Speaker 3: We might not even know who dogee house it is,

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Speaker 3: bro you know do there? I do? Not? Right, generational.

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Speaker 3: There's a lot about the time generational.

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Speaker 2: So all right, so so so yeah, obviously extremely intelligent. Right,

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Speaker 2: so you have three degrees. You have three degrees, three

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Speaker 2: degrees in three years.

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Speaker 3: In three years.

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Speaker 2: Okay, So then you start your first business while you're

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Speaker 2: in college or.

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Speaker 3: While I was in college. Right, So my first business

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Speaker 3: I launched my second semester freshman year, so back in

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Speaker 3: twenty sixteen, and it didn't really work out too well.

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Speaker 3: But it was called idea yet dot com. So Idea

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Speaker 3: dot com was a social media platform for buying and

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Speaker 3: sharing ideas with equity crowdfunding components. So I mentioned that

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Speaker 3: I was a finance major. So in my studies I

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Speaker 3: started learning about like, you know, equity crowdfunding, just like

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Speaker 3: all types of finance concepts. And at that time, I said,

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Speaker 3: you know what, it'll be really great to you know,

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Speaker 3: a platform. So around that time, I was doing a

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Speaker 3: lot of research and I was looking at things like

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Speaker 3: go fund me, what's huge back then Kickstarter? So I

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Speaker 3: was look in a lot of ways in which people

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Speaker 3: were getting ideas out there. You know, you kind of

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Speaker 3: bring a product to market, and let's say you don't

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Speaker 3: have all the money yourself, you can literally crowdfund and

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Speaker 3: that's a great way of getting exposure, brand awareness and

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Speaker 3: things like that for your product. So I said, you

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Speaker 3: know what, like just looking looking at the traction that

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Speaker 3: like Facebook has, I said, well, everybody loves social media.

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Speaker 3: You get on there and you can you can do

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Speaker 3: all that interactions, you know. So so I said, you

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Speaker 3: know what, let's combine it too. So the real premise

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Speaker 3: was that people can go on there and literally comment

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Speaker 3: on your idea, to ideate it and to help you

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Speaker 3: develop it out, and then they would get some equity

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Speaker 3: in exchange.

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Speaker 4: So I put up an idea, somebody says, you know,

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Speaker 4: I like it, let me help you develop it.

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Speaker 3: Exactly.

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Speaker 2: That's dope. So that's like, all right, I want to

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Speaker 2: I want to do.

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Speaker 3: I got a podcast?

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Speaker 2: Yeah, yeah, you got to a podcast, and now you

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Speaker 2: put it out there, and then somebody said, I want

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Speaker 2: to help with the podcast, and then you sell an

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Speaker 2: equity for five percent exactly, get five dollars, and now

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Speaker 2: they have equity for really helping you build, but they're

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Speaker 2: really helping you build it step by step, right, Yeah,

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Speaker 2: so you can get on there and just learn about

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Speaker 2: people's ideas. Idea yet dot com exist? It doesn't exist,

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Speaker 2: and the slogan was the idea yet. And you know, during.

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Speaker 3: That life, it's pretty interesting because I realized the power

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Speaker 3: of just ideas in general. You know, everybody has ideas.

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Speaker 3: They're in an abundance. But the thing is that a

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Speaker 3: lot of people are really scared to share their ideas.

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Speaker 3: That's fact. They're like, oh, I tell someone you know,

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Speaker 3: like I don't really know what's going to happen, to

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Speaker 3: take it round my idea. And you know, at that

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Speaker 3: time it was donning hummy is like, everybody has ideas,

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Speaker 3: why not just share them? Because what I have in

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Speaker 3: my head doesn't mean what you have in your head.

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Speaker 3: My vision, my marketing strategy is how I want to

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Speaker 3: execute will be a lot different than let's say you

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Speaker 3: you know or someone else. And so I said, you know,

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Speaker 3: you shouldn't you shouldn't hold it to yourself. Put it

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Speaker 3: out there and see what like what like what you

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Speaker 3: could build it.

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Speaker 4: My brother told me something very important, like in my

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Speaker 4: summer staff He was like, listen, man, only hire people

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Speaker 4: with ideas, right, You can't be the only one with ideas,

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Speaker 4: because what you become is the guy at the club

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Speaker 4: who has the bottles and everybody's drinking of them. At

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Speaker 4: some point, people got to get their own bottles or

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Speaker 4: start sharing drinks. And I was like, damn, you're right.

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Speaker 4: So I was like, you know what if you don't

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Speaker 4: have any ideas, so was what we're doing.

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Speaker 3: You can't come back.

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Speaker 2: Straight up that bottles situation. That bottle situation is serious.

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Speaker 2: You gotta here. Okay, Well, so that didn't work out,

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Speaker 2: So work out what happened? Why didn't it work out?

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Speaker 2: Because that's actually a really good idea.

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Speaker 3: No, absolutely, And I feel like it didn't work out

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Speaker 3: because of the team. So at that time, you know,

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Speaker 3: I was really young, so I didn't really know how

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Speaker 3: to really execute on it yet and my team around

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Speaker 3: how were you? I was about twenty at that time. Yeah, yeah,

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Speaker 3: so it was like nineteen twenty and I had the

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Speaker 3: great idea, but I just didn't have the good team

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Speaker 3: around me. So I was looking on campus for like support.

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Speaker 3: So I was like I was literally on LinkedIn back

360
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Speaker 3: then saying hey, like who can I find on campus

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Speaker 3: helped me develop to develop this thing, But yeah, I

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Speaker 3: just didn't have a good team and so, you know,

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Speaker 3: it didn't really work out. But what was cool is

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Speaker 3: that I did get to pitch it, and back then

365
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Speaker 3: I was really heavily involved on campus, so I was

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Speaker 3: in some of like the business plan competition. So we

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Speaker 3: pitched it, raised a little bit of money, but again

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Speaker 3: it just didn't take, would you. So we pitched it

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Speaker 3: to on campus. We have like business plan competitions, so

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Speaker 3: they would get like local angel investors from the Plastward community,

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Speaker 3: from Plastward in Clinton community. You know, I got a

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Speaker 3: lot of people around there who's just sitting up there.

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Speaker 3: They were retired and they're like, hey, like why not

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Speaker 3: no support? So if you won these competitions, you would

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Speaker 3: get about like a thousand dollars, two thousand dollars to

376
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Speaker 3: kind of work on your idea twenty four hours in

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Speaker 3: a day. This guy's triple major and pitching business plans, no.

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Speaker 2: Excuse, Like this is crazy, triple major. Triple mame, we

379
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Speaker 2: don't call you triple major. What what's your what's your background?

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Speaker 2: West Indian?

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Speaker 3: So yeah, yeah, yeah, accident but yeah, yeah, So I'm

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Speaker 3: Jamaican and Western and Italian for sure. Yeah. Another Jamaican

383
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Speaker 3: on the on the podcast.

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Speaker 2: Leave it up to the Jamaican.

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Speaker 3: You know, yes, that has three jobs. Yeah, it is,

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Speaker 3: it is. Yeah.

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Speaker 2: Oh man, I know it. I know it all right,

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Speaker 2: So okay, so that doesn't work out, but you don't

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Speaker 2: get discovered, so then you start another business.

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Speaker 3: Right absolutely, with all the business. So after well, it's

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Speaker 3: kind it's kind of interesting because because with the idea

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Speaker 3: dot com, right, I realized back then that's when I

393
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Speaker 3: kind of started resume writing that you know, I can

394
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Speaker 3: take this experience and put on my resume and with that,

395
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Speaker 3: that's actually how I got my first internship at Grand Thornton,

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Speaker 3: which was before PwC, which is Grand Thorton is a

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Speaker 3: number five accounting from the world, so you got the

398
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Speaker 3: big four and then you kind of got like everything else.

399
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Speaker 3: So Grand Thorne was number five. So to answer your question,

400
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Speaker 3: after the experience with Idea, you know, I was pitching

401
00:17:40,200 --> 00:17:42,359
Speaker 3: it. It was making money with you know, raising money, so

402
00:17:42,359 --> 00:17:44,680
Speaker 3: I was said, you know what, I have more ideas.

403
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Speaker 3: So my junior year, which is also my senior orar

404
00:17:48,040 --> 00:17:50,359
Speaker 3: since A graduated in three years, I decided to launch

405
00:17:50,440 --> 00:17:53,680
Speaker 3: resumes dot co and resumes dot co was the first

406
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Speaker 3: iteration of brand resumes. So back then again, I said,

407
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Speaker 3: you know, I'm not going to just give up on

408
00:17:58,000 --> 00:18:00,159
Speaker 3: this first idea that that didn't really work out. Let

409
00:18:00,200 --> 00:18:02,520
Speaker 3: me just try something new. I was on campus writing

410
00:18:02,560 --> 00:18:05,480
Speaker 3: resumes for myself and for others, and it was working out.

411
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Speaker 3: Like I said, I was able to get that internship

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Speaker 3: back grand Thorin and so on and so forth. So

413
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Speaker 3: you're doing it for your friends and they're getting jobs

414
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Speaker 3: all of it. Oh yeah, So yeah, so I was.

415
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Speaker 3: I was literally writing resumes and everybody on campus was

416
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Speaker 3: coming to me for this. I was like anybody thought

417
00:18:17,560 --> 00:18:19,639
Speaker 3: about careers, they would just go like, head up, Brandon,

418
00:18:20,040 --> 00:18:22,840
Speaker 3: Brandon knows what's up. And it was interesting because again,

419
00:18:22,960 --> 00:18:26,920
Speaker 3: like even before I graduated, I was a junior and sophomore,

420
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Speaker 3: literally seniors are coming to me and saying, hey, like

421
00:18:29,000 --> 00:18:31,399
Speaker 3: I need help, can you help with my my LinkedIn

422
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Speaker 3: profile and things like that?

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Speaker 2: So all right, So I all right, So but that

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Speaker 2: didn't work out either.

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Speaker 3: No, So resumes dot Co didn't work out, but the

426
00:18:40,119 --> 00:18:43,040
Speaker 3: process of building that company I think is the foundation

427
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Speaker 3: for a Matt today.

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Speaker 2: So all right, so now you have experience, and you

429
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Speaker 2: have the resume experience tonight will fast forward at PwC.

430
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Speaker 2: And what makes you want to rekindle and start that

431
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Speaker 2: over again.

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Speaker 3: I heard there was a faithful trip to the West Coast. Yeah,

433
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Speaker 3: West coast. So for my birthdays my birthday is March thirty,

434
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Speaker 3: first of last year, I decided to go out to California,

435
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Speaker 3: right and you know me coming from the East coast,

436
00:19:10,119 --> 00:19:11,560
Speaker 3: so I don't really know a lot about California, but

437
00:19:11,640 --> 00:19:14,440
Speaker 3: I wanted to experience it. And so I flew out

438
00:19:14,440 --> 00:19:16,880
Speaker 3: to California for a weekend. It's actually for my birthday weekend,

439
00:19:16,960 --> 00:19:20,000
Speaker 3: like I mentioned. And during that trip, I was really

440
00:19:20,080 --> 00:19:22,840
Speaker 3: driving up the Malibu coast. So for anybody who's on

441
00:19:22,840 --> 00:19:24,560
Speaker 3: the West coast, definitely checked that out. If you have

442
00:19:24,600 --> 00:19:32,440
Speaker 3: a chance to go to California, shot on you. Yeah beautiful.

443
00:19:33,160 --> 00:19:35,359
Speaker 3: And so I was just driving and I saw so

444
00:19:35,520 --> 00:19:40,199
Speaker 3: much beautiful houses on this coastline and I'm just looking like, man, like,

445
00:19:40,240 --> 00:19:41,679
Speaker 3: it'll be nice to own one of these one day,

446
00:19:41,720 --> 00:19:44,439
Speaker 3: and just that that aspiration. You know, making six figures

447
00:19:44,520 --> 00:19:46,400
Speaker 3: is great, but at the same time, six figures want

448
00:19:46,400 --> 00:19:48,440
Speaker 3: to afford you that type of luxury lifestyle.

449
00:19:48,560 --> 00:19:53,639
Speaker 2: Can't do that. I can't do it. I remember my favorite,

450
00:19:53,680 --> 00:19:55,240
Speaker 2: one of my favorite movies was The Net. Was the

451
00:19:55,280 --> 00:19:58,960
Speaker 2: Social Network. And when justin Timberlake, he told the character

452
00:19:59,000 --> 00:20:01,760
Speaker 2: that was playing Mark Zuckerber, he was like, what do

453
00:20:01,760 --> 00:20:03,919
Speaker 2: you say? He's like, a million dollars isn't cool? He's like,

454
00:20:03,920 --> 00:20:06,199
Speaker 2: you know what, it's called a billion dollars. And the

455
00:20:06,200 --> 00:20:09,960
Speaker 2: reality of it is that there's levels. There's really levels

456
00:20:10,000 --> 00:20:12,560
Speaker 2: in life. And it's like you think a hundred thousand

457
00:20:12,640 --> 00:20:16,200
Speaker 2: is money until you realize it's really not.

458
00:20:18,480 --> 00:20:18,960
Speaker 3: Reality.

459
00:20:19,040 --> 00:20:21,679
Speaker 2: You know, you know when you realize one hundred thousands

460
00:20:21,680 --> 00:20:24,119
Speaker 2: not a lot. When you make a hundred thousand, like

461
00:20:24,359 --> 00:20:29,720
Speaker 2: I ca, I can't, I can't eat one Hundred's the fact.

462
00:20:29,960 --> 00:20:32,960
Speaker 2: That's the fact happened to me because it's like six

463
00:20:33,080 --> 00:20:35,800
Speaker 2: six figures. You always think six figures, it's like so much.

464
00:20:36,080 --> 00:20:38,120
Speaker 2: And I know I made six figures in six months

465
00:20:38,560 --> 00:20:41,639
Speaker 2: and I ain't really have that much money. I'm like

466
00:20:41,800 --> 00:20:44,480
Speaker 2: cost a living that this isn't this isn't going to

467
00:20:44,480 --> 00:20:44,760
Speaker 2: do it?

468
00:20:45,119 --> 00:20:47,320
Speaker 3: Yeah, absolutely, And so at that time and I said,

469
00:20:47,320 --> 00:20:49,040
Speaker 3: I was I was literally driving up down the coast

470
00:20:49,040 --> 00:20:50,800
Speaker 3: and I said, you know what, I want to be

471
00:20:50,840 --> 00:20:53,040
Speaker 3: able to put myself in a position to do this,

472
00:20:53,400 --> 00:20:55,920
Speaker 3: and just working the actual nine to five or ninety

473
00:20:56,000 --> 00:20:58,040
Speaker 3: seven in some cases wasn't gonnaow me to do that.

474
00:20:58,240 --> 00:21:00,040
Speaker 3: And obviously, if you stick around at some of the

475
00:21:00,080 --> 00:21:02,479
Speaker 3: consulting firms, it's a very lucrative career path, and so

476
00:21:02,560 --> 00:21:04,879
Speaker 3: you can go up, go from like associate to senior

477
00:21:04,960 --> 00:21:07,560
Speaker 3: to senior manager, director, partner, and partners make a lot

478
00:21:07,600 --> 00:21:10,000
Speaker 3: of money. Right at the same time, you're really bound

479
00:21:10,000 --> 00:21:11,840
Speaker 3: to your time, and I wanted to have that freedom

480
00:21:11,920 --> 00:21:13,840
Speaker 3: to be able to make the money to do what

481
00:21:13,880 --> 00:21:15,480
Speaker 3: I want to do, but also have the freedom to

482
00:21:15,880 --> 00:21:17,600
Speaker 3: travel and you know, just be on my own type

483
00:21:17,600 --> 00:21:22,520
Speaker 3: of time, earn your leisure factulally. Hence, so you started

484
00:21:22,520 --> 00:21:25,080
Speaker 3: it while you're still working while also working. So after

485
00:21:25,119 --> 00:21:26,680
Speaker 3: I came back from that trip, you know, it just

486
00:21:26,760 --> 00:21:28,359
Speaker 3: dawned on me. I said, you know what, let me

487
00:21:28,640 --> 00:21:30,480
Speaker 3: when I go home, let me just try and do

488
00:21:30,520 --> 00:21:32,959
Speaker 3: this idea again. Because I'm big on ideas, right, and

489
00:21:33,000 --> 00:21:36,920
Speaker 3: I said that business model. I know if I put

490
00:21:36,960 --> 00:21:41,399
Speaker 3: the right you know, mix of services and just structure together,

491
00:21:41,560 --> 00:21:43,359
Speaker 3: let's just I know it can be something.

492
00:21:43,440 --> 00:21:45,679
Speaker 4: So at the time before it crash. Were you offering

493
00:21:45,680 --> 00:21:47,800
Speaker 4: too many things or was it like what happened?

494
00:21:48,040 --> 00:21:52,080
Speaker 3: Yeah, So with resumes dot Co, we actually were offering

495
00:21:52,119 --> 00:21:54,520
Speaker 3: too many services because that was the first issue. And

496
00:21:54,520 --> 00:21:56,560
Speaker 3: then the second is that we didn't really have the

497
00:21:56,680 --> 00:21:58,439
Speaker 3: right price point. So you got to know how to

498
00:21:58,440 --> 00:22:00,800
Speaker 3: presce your business. It's very important to understand like the

499
00:22:01,640 --> 00:22:04,520
Speaker 3: structure that goes into setting your price. So back then

500
00:22:05,240 --> 00:22:07,240
Speaker 3: it was really cheap and inexpensive, and I think that

501
00:22:07,840 --> 00:22:10,119
Speaker 3: the reason behind that is that we were serving the

502
00:22:10,160 --> 00:22:12,680
Speaker 3: wrong market. So when I was on campus, I was

503
00:22:12,720 --> 00:22:15,080
Speaker 3: looking at servicing the college market. I thought that that

504
00:22:15,200 --> 00:22:16,880
Speaker 3: was like the end all be all. Let's just help

505
00:22:16,920 --> 00:22:21,760
Speaker 3: college students Facebook, Let's help them get internships and jobs

506
00:22:21,760 --> 00:22:25,640
Speaker 3: and opportunities. And so our price point wasn't wasn't large

507
00:22:25,720 --> 00:22:27,359
Speaker 3: enough for the service and the time that would take

508
00:22:27,359 --> 00:22:30,199
Speaker 3: to do the business. In addition to that, all the

509
00:22:30,240 --> 00:22:33,040
Speaker 3: services we wanted we were doing like website resumes, which

510
00:22:33,080 --> 00:22:35,280
Speaker 3: is a really interesting concept where you can literally instead

511
00:22:35,280 --> 00:22:36,959
Speaker 3: of having and giving out a paper, you say, hey,

512
00:22:37,000 --> 00:22:39,560
Speaker 3: go to my website and it's actually a resume. We

513
00:22:39,560 --> 00:22:42,320
Speaker 3: were doing social media scrubs. So let's say you were

514
00:22:42,359 --> 00:22:44,679
Speaker 3: looking for you were actively applying, you know they're going

515
00:22:44,720 --> 00:22:47,120
Speaker 3: to go to your LinkedIn and your Facebook and your Instagram,

516
00:22:47,200 --> 00:22:49,160
Speaker 3: so you want to make sure that that's in check right.

517
00:22:50,160 --> 00:22:51,719
Speaker 3: And just the way that we were structuring out our

518
00:22:51,760 --> 00:22:53,840
Speaker 3: services just didn't make any sense. And we didn't have

519
00:22:53,920 --> 00:22:56,879
Speaker 3: packages at the time. So I think that, you know,

520
00:22:56,920 --> 00:22:58,680
Speaker 3: it was just too much. People would go to website,

521
00:22:58,720 --> 00:23:01,560
Speaker 3: they would they wouldn't see they couldn't identify with a

522
00:23:01,600 --> 00:23:05,119
Speaker 3: package or service, which is what we fix with brandresimes

523
00:23:05,119 --> 00:23:05,600
Speaker 3: dot com.

524
00:23:05,640 --> 00:23:09,399
Speaker 2: So you start, you started by yourself right when you

525
00:23:09,400 --> 00:23:11,920
Speaker 2: first started, like how many hours are you So you're

526
00:23:11,920 --> 00:23:15,160
Speaker 2: working nine to six in your regular job.

527
00:23:15,080 --> 00:23:17,080
Speaker 3: Yeah, ninety six and nine to seven in some cases

528
00:23:17,160 --> 00:23:20,080
Speaker 3: with the consulting, you know, you're really traveling, so you're

529
00:23:20,119 --> 00:23:22,960
Speaker 3: working up five point thirty on Mondays. You're traveling to

530
00:23:23,640 --> 00:23:26,080
Speaker 3: in my case was Philadelphia for a while. You're getting

531
00:23:26,080 --> 00:23:28,440
Speaker 3: there at like eight thirty am or so, you work

532
00:23:28,520 --> 00:23:30,679
Speaker 3: until about five or six. You might go to the

533
00:23:30,720 --> 00:23:33,280
Speaker 3: gym by the time you get back to the hotels

534
00:23:33,280 --> 00:23:35,280
Speaker 3: about eight thirty nine, and then yeah, I would just

535
00:23:35,320 --> 00:23:38,080
Speaker 3: take from there until about you know, two in the

536
00:23:38,160 --> 00:23:39,800
Speaker 3: morning or so. And I knew that I had to

537
00:23:39,800 --> 00:23:41,200
Speaker 3: put in the time to get to the effort.

538
00:23:41,240 --> 00:23:43,000
Speaker 2: So you work from eight o'clock in the morning to

539
00:23:43,080 --> 00:23:45,679
Speaker 2: nine o'clock at night at your regular job. After everything

540
00:23:45,760 --> 00:23:46,159
Speaker 2: is done.

541
00:23:46,400 --> 00:23:48,720
Speaker 3: Monday through Thursday, and then Fridays sometimes you you'd be

542
00:23:48,720 --> 00:23:49,400
Speaker 3: able to work from home.

543
00:23:49,520 --> 00:23:51,359
Speaker 2: And then from from nine to two in the morning,

544
00:23:51,400 --> 00:23:53,360
Speaker 2: you worked on your side hustle, which was you side

545
00:23:53,400 --> 00:23:56,239
Speaker 2: hustle absolutely every day, and you're building that up, and

546
00:23:56,280 --> 00:23:58,520
Speaker 2: we got how quick? But how quick when you start

547
00:23:58,520 --> 00:23:59,480
Speaker 2: making money you resume?

548
00:23:59,760 --> 00:24:03,119
Speaker 3: Yeah, so I think that the preparation. So it was

549
00:24:03,119 --> 00:24:05,399
Speaker 3: about a month and a half of preparation that went

550
00:24:05,440 --> 00:24:07,679
Speaker 3: into actually setting it up because what I realized is

551
00:24:07,680 --> 00:24:08,960
Speaker 3: that I want to set it up the right the

552
00:24:09,000 --> 00:24:11,760
Speaker 3: right way, right, so with the brand resume, with resumes

553
00:24:11,800 --> 00:24:15,280
Speaker 3: dot co. You know, essentially I did everything myself. I code.

554
00:24:15,320 --> 00:24:19,800
Speaker 3: I literally learned to code HTML, JavaScript all that, built

555
00:24:19,840 --> 00:24:22,760
Speaker 3: website myself, set up on my own marketing. But I said,

556
00:24:22,760 --> 00:24:26,280
Speaker 3: this time, let me outsource to you know, professionals who

557
00:24:26,280 --> 00:24:27,600
Speaker 3: do that. And you know, it's funny. It was like

558
00:24:27,680 --> 00:24:29,880
Speaker 3: it was really a Gary Vee quote that stuck out

559
00:24:29,920 --> 00:24:31,800
Speaker 3: to me, and he said that ninety nine percent of

560
00:24:31,840 --> 00:24:34,639
Speaker 3: problems in business can be solved by you know, hiring someone,

561
00:24:35,200 --> 00:24:37,040
Speaker 3: and it was powerful because I was like, wait, I

562
00:24:37,119 --> 00:24:39,600
Speaker 3: try to do everything myself the first time. So the

563
00:24:39,600 --> 00:24:44,240
Speaker 3: website development, I found the cheapest developer in Pakistan, which

564
00:24:44,280 --> 00:24:47,040
Speaker 3: was great, and he actually went off to become he's

565
00:24:47,040 --> 00:24:50,560
Speaker 3: actually a a senior website developer for US now he's

566
00:24:50,560 --> 00:24:54,040
Speaker 3: actually full time just through relationship building. But yeah, in

567
00:24:54,080 --> 00:24:56,960
Speaker 3: terms of making money, as soon as we put it out,

568
00:24:57,320 --> 00:24:59,600
Speaker 3: it was an instant hit. And I think it was

569
00:24:59,640 --> 00:25:02,280
Speaker 3: a hit because it was always a great idea. We

570
00:25:02,400 --> 00:25:04,720
Speaker 3: just didn't have the right execution, fit and execution.

571
00:25:04,880 --> 00:25:07,520
Speaker 2: So then like four months after in at that point

572
00:25:07,560 --> 00:25:08,440
Speaker 2: you quit your job.

573
00:25:08,480 --> 00:25:10,800
Speaker 3: Right for three months, So we launched in May and

574
00:25:10,840 --> 00:25:13,080
Speaker 3: then about five months I knew it was time.

575
00:25:13,119 --> 00:25:14,720
Speaker 2: How much were you making a month when you quit

576
00:25:14,760 --> 00:25:15,120
Speaker 2: your job?

577
00:25:15,840 --> 00:25:17,560
Speaker 3: We was made So I was making about yeah, thee

578
00:25:17,600 --> 00:25:20,119
Speaker 3: hundred thousand at PwC, so you know after taxes, like

579
00:25:20,440 --> 00:25:23,359
Speaker 3: I mean with the resume, with the resumes, Yeah, we

580
00:25:23,359 --> 00:25:24,439
Speaker 3: was hitting twenty to twenty five.

581
00:25:24,720 --> 00:25:27,800
Speaker 2: Once you had twenty thousand with resumes, is over?

582
00:25:28,040 --> 00:25:30,000
Speaker 3: Oh, it was over. Yeah. At that point I knew

583
00:25:30,000 --> 00:25:32,400
Speaker 3: that I was onto something. But at the same time,

584
00:25:32,480 --> 00:25:35,200
Speaker 3: I wanted to make sure that you know, the income

585
00:25:35,280 --> 00:25:37,400
Speaker 3: was consistent. So the first month we did about maybe

586
00:25:37,480 --> 00:25:39,960
Speaker 3: four thousand dollars in sales. Then we jumped up to

587
00:25:39,960 --> 00:25:42,840
Speaker 3: fifteen twenty twenty five. Right, but it needs to be consistent.

588
00:25:42,840 --> 00:25:44,640
Speaker 3: You don't want to just you know, quit your job

589
00:25:44,720 --> 00:25:47,240
Speaker 3: before you know that your side hustle is taking off. Yeah,

590
00:25:47,400 --> 00:25:49,080
Speaker 3: but at the same time, if you wait too long,

591
00:25:49,200 --> 00:25:51,880
Speaker 3: you know, you can't you can't.

592
00:25:52,000 --> 00:25:54,919
Speaker 4: Exactly, you did something very important that one of our

593
00:25:55,119 --> 00:25:56,960
Speaker 4: alumni said she did the kik Waz.

594
00:25:57,080 --> 00:25:59,000
Speaker 3: She was like, the best thing I did was fire myself.

595
00:25:59,359 --> 00:26:01,240
Speaker 4: I fired myself and hid everybody else to do the

596
00:26:01,280 --> 00:26:03,240
Speaker 4: things that you know what I'm wasting, I'm taking too.

597
00:26:03,240 --> 00:26:05,040
Speaker 3: Much time to do. Absolutely, you need to focus on

598
00:26:05,040 --> 00:26:07,560
Speaker 3: strategy as a business owner and also like where you

599
00:26:07,600 --> 00:26:09,280
Speaker 3: see growth in partnerships and things like that.

600
00:26:09,320 --> 00:26:12,080
Speaker 2: All right, so we're going to talk about the business

601
00:26:12,119 --> 00:26:15,360
Speaker 2: model of your actual business. But in the next segment,

602
00:26:15,400 --> 00:26:19,000
Speaker 2: we're going to talk about how people can make more

603
00:26:19,040 --> 00:26:22,159
Speaker 2: money at their jobs. Yeah, via a few different hacks.

604
00:26:22,520 --> 00:26:24,200
Speaker 2: Since this is the line of work that you're men,

605
00:26:24,240 --> 00:26:27,200
Speaker 2: we're going to enlighten people and give them some free game. Absolutely,

606
00:26:27,880 --> 00:26:31,119
Speaker 2: drop some jabs all right, So, as I said, the

607
00:26:31,200 --> 00:26:33,480
Speaker 2: vast majority of Earn Your Leisure's listeners, and the vast

608
00:26:33,480 --> 00:26:35,320
Speaker 2: majority of people, not just an America and all over

609
00:26:35,359 --> 00:26:38,359
Speaker 2: the world are employees. And there's nothing wrong with that

610
00:26:39,000 --> 00:26:41,600
Speaker 2: because everybody's not an employer. Everybody doesn't want to be

611
00:26:41,600 --> 00:26:43,840
Speaker 2: a business owner. But even if you do have aspirations,

612
00:26:44,320 --> 00:26:46,520
Speaker 2: you still need to know how to maximize your job

613
00:26:46,960 --> 00:26:52,000
Speaker 2: income while you're pursuing your side hustle or before you

614
00:26:52,080 --> 00:26:54,480
Speaker 2: actually leave and do a full time entrepreneur thing. Right,

615
00:26:54,520 --> 00:26:57,119
Speaker 2: So we're gonna talk about a few different hacks. The

616
00:26:57,160 --> 00:26:59,280
Speaker 2: first thing is LinkedIn. We cover LinkedIn a little bit

617
00:26:59,280 --> 00:27:01,800
Speaker 2: with christ and shot the Chris, but we didn't really

618
00:27:01,840 --> 00:27:03,879
Speaker 2: go deep diving on LinkedIn. And I think that people

619
00:27:03,880 --> 00:27:08,840
Speaker 2: don't fully understand LinkedIn. Unfortunately, true, they don't even they

620
00:27:08,840 --> 00:27:11,639
Speaker 2: don't even know. Like LinkedIn is huge, huge, It's not

621
00:27:12,320 --> 00:27:16,360
Speaker 2: something that is small. It's big time, but it's big

622
00:27:16,400 --> 00:27:18,840
Speaker 2: time with the right people like So, just to give

623
00:27:18,840 --> 00:27:21,879
Speaker 2: you some status, it's three hundred million users on LinkedIn

624
00:27:21,880 --> 00:27:28,080
Speaker 2: and two hundred countries monthly users. Bro Yes, seventy seven

625
00:27:28,160 --> 00:27:31,520
Speaker 2: percent of recruiters use LinkedIn. And the cool thing about

626
00:27:31,520 --> 00:27:34,560
Speaker 2: it is thirty three percent of millionaires on LinkedIn, So

627
00:27:34,880 --> 00:27:41,880
Speaker 2: LinkedIn is really like the the higher exchellent social network site.

628
00:27:41,960 --> 00:27:44,520
Speaker 4: So like if you can compare it like Facebook is

629
00:27:44,560 --> 00:27:48,320
Speaker 4: for like personal relationships and LinkedIn is more like for

630
00:27:48,359 --> 00:27:49,320
Speaker 4: business relationships.

631
00:27:49,480 --> 00:27:51,720
Speaker 3: Yeah, it's that form of social media.

632
00:27:51,760 --> 00:27:53,760
Speaker 2: It's social media people that don't want to make money.

633
00:27:53,640 --> 00:27:55,800
Speaker 3: Business the business. Business, the business. Yeah, I'd say it's

634
00:27:55,800 --> 00:27:57,160
Speaker 3: the largest B to B network.

635
00:27:58,880 --> 00:28:01,400
Speaker 2: And the thing the thing about LinkedIn to with everybody's

636
00:28:01,440 --> 00:28:03,879
Speaker 2: on LinkedIn, like literally like LinkedIn it has to. I

637
00:28:03,880 --> 00:28:07,760
Speaker 2: think it has the most powerful algorithm to show on Google.

638
00:28:07,920 --> 00:28:10,160
Speaker 2: So like when you type somebody in like their name,

639
00:28:10,440 --> 00:28:12,320
Speaker 2: the first thing that pops uple is that LinkedIn page.

640
00:28:12,359 --> 00:28:13,960
Speaker 2: It's like a business card at this point, Like you

641
00:28:14,040 --> 00:28:17,320
Speaker 2: have to have a LinkedIn page, and when you're Google

642
00:28:17,440 --> 00:28:18,439
Speaker 2: that comes up first.

643
00:28:18,560 --> 00:28:19,840
Speaker 3: It's Google searches.

644
00:28:19,560 --> 00:28:26,200
Speaker 2: And everybody, all the high powered executives, people, people that's

645
00:28:26,240 --> 00:28:28,760
Speaker 2: not on Facebook or Instagram, it's on LinkedIn. Like that's

646
00:28:28,760 --> 00:28:30,720
Speaker 2: a fact. It happens all the time, and it's a

647
00:28:30,760 --> 00:28:33,800
Speaker 2: way to actually grow your network, make money and not

648
00:28:33,920 --> 00:28:36,280
Speaker 2: just get a job. It's a way to network with

649
00:28:36,359 --> 00:28:39,320
Speaker 2: people do all kinds of stuff. So first off, all right,

650
00:28:39,680 --> 00:28:43,760
Speaker 2: So LinkedIn is a big part of like your story.

651
00:28:43,480 --> 00:28:47,840
Speaker 3: Right, Oh, absolutely completely LinkedIn is. It's been huge for growth.

652
00:28:48,040 --> 00:28:49,440
Speaker 2: So why is LinkedIn so important?

653
00:28:49,720 --> 00:28:51,719
Speaker 3: I think LinkedIn is really important and that you hit

654
00:28:51,800 --> 00:28:53,720
Speaker 3: it on the head what you said. It's about three

655
00:28:53,800 --> 00:28:57,880
Speaker 3: hundred and three million active users a month, right, And

656
00:28:57,920 --> 00:29:00,720
Speaker 3: so LinkedIn has a huge network of profess on there

657
00:29:00,760 --> 00:29:03,440
Speaker 3: who are trying to do one of two things. Primarily,

658
00:29:03,440 --> 00:29:06,360
Speaker 3: it's one to recruit for talent and to just to

659
00:29:06,400 --> 00:29:08,800
Speaker 3: actually sell something. Right. So if you're a B to

660
00:29:08,840 --> 00:29:12,760
Speaker 3: B professional, whether you're selling like software or digital services, like,

661
00:29:12,880 --> 00:29:15,120
Speaker 3: that's the place you need to be. And it's great

662
00:29:15,160 --> 00:29:17,720
Speaker 3: because it's like your first touch point for some to

663
00:29:17,720 --> 00:29:19,440
Speaker 3: know aboue. So let's say you go to like a

664
00:29:19,440 --> 00:29:22,440
Speaker 3: career fair or your networking and say, hey, like, here's

665
00:29:22,480 --> 00:29:24,600
Speaker 3: my business card. You know, the first thing that I do,

666
00:29:24,640 --> 00:29:25,960
Speaker 3: I'm going to go in search you up on LinkedIn

667
00:29:26,000 --> 00:29:27,440
Speaker 3: because I want to know who you are and I

668
00:29:27,440 --> 00:29:29,280
Speaker 3: want to know your background. Do business cards still work?

669
00:29:29,400 --> 00:29:32,280
Speaker 3: Business cards do work? Okay? But LinkedIn is the extended

670
00:29:32,360 --> 00:29:34,760
Speaker 3: version of i'd say business card and a resume, right,

671
00:29:34,840 --> 00:29:37,080
Speaker 3: because when you go on LinkedIn, you can see someone's title,

672
00:29:37,320 --> 00:29:38,440
Speaker 3: So that's the first thing that you're going to see,

673
00:29:38,480 --> 00:29:40,400
Speaker 3: which is very important and it needs to be engaging.

674
00:29:41,000 --> 00:29:42,480
Speaker 3: You can read their summary, so a little bit of

675
00:29:42,480 --> 00:29:44,120
Speaker 3: a buy about them, and then you can see all

676
00:29:44,120 --> 00:29:47,040
Speaker 3: of their experience, some of their volunteer work, whether they're

677
00:29:47,160 --> 00:29:49,680
Speaker 3: available for pro bono work. So it's really like a

678
00:29:49,760 --> 00:29:53,680
Speaker 3: digital download, quick and easy on someone's professional background. Yeah.

679
00:29:53,920 --> 00:29:57,440
Speaker 2: Another LinkedIn hack that Chris Senegal actually said is that

680
00:29:57,520 --> 00:30:00,240
Speaker 2: especially if you're self employed. If you're self employed, you

681
00:30:00,240 --> 00:30:03,400
Speaker 2: can give yourself any title you want, but nobody really

682
00:30:03,440 --> 00:30:06,240
Speaker 2: knows that you just gave yourself a title. So like,

683
00:30:06,280 --> 00:30:09,240
Speaker 2: if you have a company, you can call yourself senior

684
00:30:09,280 --> 00:30:12,640
Speaker 2: marketing director, you can call yourself vice president, president, all

685
00:30:13,360 --> 00:30:14,880
Speaker 2: this stuff, and when they see it, it's like alhwa's

686
00:30:14,880 --> 00:30:17,800
Speaker 2: the president of a company, CEO of a company.

687
00:30:17,960 --> 00:30:20,920
Speaker 3: And then when you reach out to other presidents exactly

688
00:30:21,040 --> 00:30:24,040
Speaker 3: say okay, president's a president, I understand. And it gives

689
00:30:24,120 --> 00:30:27,640
Speaker 3: you an instant credibility when you can, when you can effectively,

690
00:30:27,800 --> 00:30:30,680
Speaker 3: you know, announce yourself right, because then people will kind

691
00:30:30,680 --> 00:30:32,760
Speaker 3: of take you seriously. If you're an associate reaching out

692
00:30:32,760 --> 00:30:35,800
Speaker 3: to a director, that that might not work right levels.

693
00:30:36,160 --> 00:30:37,920
Speaker 3: Exactly the same thing in the corporate world, like I

694
00:30:37,920 --> 00:30:40,920
Speaker 3: wouldn't as an associate just go emailing partners like Hi,

695
00:30:41,040 --> 00:30:42,880
Speaker 3: nice to meet you. I would take a formal approach

696
00:30:42,880 --> 00:30:45,200
Speaker 3: in doing that. But with LinkedIn, it really empowers you

697
00:30:45,320 --> 00:30:47,800
Speaker 3: to be able to connect with anybody and especially leverage

698
00:30:47,840 --> 00:30:49,440
Speaker 3: r alumni network as well. It's something that a lot

699
00:30:49,440 --> 00:30:52,000
Speaker 3: of people don't really talk about but on LinkedIn, which

700
00:30:52,000 --> 00:30:54,920
Speaker 3: you can also actually do is type in your university

701
00:30:55,040 --> 00:30:57,320
Speaker 3: or any university, and what allows you to do is

702
00:30:57,320 --> 00:31:01,160
Speaker 3: filter by by year that someone graduated and by job

703
00:31:01,200 --> 00:31:04,600
Speaker 3: title and function, so you can find alumnis in any field,

704
00:31:04,680 --> 00:31:07,080
Speaker 3: especially if you wanted to start, like if you wanted

705
00:31:07,120 --> 00:31:08,960
Speaker 3: to reach out to someone to start to start a

706
00:31:08,960 --> 00:31:11,520
Speaker 3: conversation on the business opportunity, or just to find people

707
00:31:11,520 --> 00:31:11,840
Speaker 3: in general.

708
00:31:12,000 --> 00:31:13,920
Speaker 2: That's huge. I'm glad you said that because that's something

709
00:31:13,920 --> 00:31:17,040
Speaker 2: that you hear a lot. It's like reach out to

710
00:31:17,080 --> 00:31:22,400
Speaker 2: your alumni network, especially if you are local, like if

711
00:31:22,400 --> 00:31:24,440
Speaker 2: you from New York and you went to school in

712
00:31:24,480 --> 00:31:26,800
Speaker 2: New York, or you went to school in the Tristitate area,

713
00:31:27,480 --> 00:31:29,400
Speaker 2: or you know, on the East Coast and it's a

714
00:31:29,440 --> 00:31:33,800
Speaker 2: large school, like there's a lot of alumni in the Yeah,

715
00:31:34,080 --> 00:31:36,320
Speaker 2: so for me, I went to Hawaii, so that didn't

716
00:31:36,360 --> 00:31:39,400
Speaker 2: really work out too much. But but even if you

717
00:31:39,440 --> 00:31:41,440
Speaker 2: have a situation like that, and this is another hack

718
00:31:41,480 --> 00:31:43,720
Speaker 2: for like recent college grads and just people in general

719
00:31:43,800 --> 00:31:46,760
Speaker 2: that went to college a lot of times, like let's

720
00:31:46,760 --> 00:31:49,560
Speaker 2: say at university like Hawaii. Right, So obviously there's not

721
00:31:49,600 --> 00:31:53,320
Speaker 2: a lot of Hawaii alumni in New York, but there

722
00:31:52,880 --> 00:31:56,720
Speaker 2: are there are some, and it's a smaller group as

723
00:31:56,720 --> 00:31:59,880
Speaker 2: opposed to NYU what it is a million, So now

724
00:32:00,120 --> 00:32:02,360
Speaker 2: this might be like a couple hundred or a thousand,

725
00:32:02,760 --> 00:32:05,480
Speaker 2: So now I can network with them easier because it's

726
00:32:05,520 --> 00:32:09,720
Speaker 2: a smaller community as opposed to a million people, like

727
00:32:09,720 --> 00:32:13,360
Speaker 2: you said, like Syracuse with it's so many alumnis, like

728
00:32:13,440 --> 00:32:15,120
Speaker 2: everybody's an alumni, right.

729
00:32:15,160 --> 00:32:16,880
Speaker 3: Right, And then you also have a warm connection with

730
00:32:16,920 --> 00:32:19,840
Speaker 3: that person. You already have like a commonality between yourself.

731
00:32:19,920 --> 00:32:21,400
Speaker 3: Hey you went to Hawaii. I went to Hawaii too.

732
00:32:21,400 --> 00:32:22,880
Speaker 3: Hey you're from New York, I'm from here as well.

733
00:32:23,000 --> 00:32:25,040
Speaker 3: And then with LinkedIn, you can even double down into

734
00:32:25,040 --> 00:32:27,560
Speaker 3: see like if they have any like overlapping, like you

735
00:32:27,640 --> 00:32:28,960
Speaker 3: might have went to the same high school someone and

736
00:32:29,000 --> 00:32:30,600
Speaker 3: you just never know, right, So there's a lot of

737
00:32:30,680 --> 00:32:33,040
Speaker 3: things on the on just looking at someone's profile that

738
00:32:33,120 --> 00:32:35,560
Speaker 3: you can identify before you reach out and then that

739
00:32:35,680 --> 00:32:38,520
Speaker 3: kind of will you know empower that conversation. You got three.

740
00:32:38,400 --> 00:32:42,280
Speaker 4: Hundred and three million monthly users, right, users, How do

741
00:32:42,320 --> 00:32:44,320
Speaker 4: I make my LinkedIn more visible?

742
00:32:44,440 --> 00:32:46,400
Speaker 3: Like? What are some things I need to do? Yeah?

743
00:32:46,440 --> 00:32:48,440
Speaker 3: So on the profile setting side, there's a lot of

744
00:32:48,440 --> 00:32:49,800
Speaker 3: things that you can enable there. So a lot of

745
00:32:49,840 --> 00:32:52,240
Speaker 3: people don't know that LinkedIn has one of the most

746
00:32:52,560 --> 00:32:56,000
Speaker 3: robust profile settings that you can actually of a social

747
00:32:56,040 --> 00:32:58,760
Speaker 3: media network. So on LinkedIn, like you can literally go in,

748
00:32:59,120 --> 00:33:00,680
Speaker 3: go to your profile, which lot of people don't play

749
00:33:00,680 --> 00:33:04,040
Speaker 3: around with, and you can enable your profile visibility to

750
00:33:04,080 --> 00:33:06,360
Speaker 3: set it to all right, because I think as soon

751
00:33:06,400 --> 00:33:08,280
Speaker 3: as you create your profile, it's set to only your

752
00:33:08,360 --> 00:33:11,120
Speaker 3: first connections. So first connection is like, let's say I'm

753
00:33:11,120 --> 00:33:14,680
Speaker 3: connected to you. A second connection is say I'm connected

754
00:33:14,720 --> 00:33:16,960
Speaker 3: to you, but I'm not connected to Rashad, right, So

755
00:33:17,080 --> 00:33:18,760
Speaker 3: that would be a second connection, and a third connection

756
00:33:18,800 --> 00:33:20,719
Speaker 3: would be like a third degree away from that. So

757
00:33:20,760 --> 00:33:23,280
Speaker 3: someone that Rashad is connected to but I'm not connected to,

758
00:33:23,360 --> 00:33:25,120
Speaker 3: so that's a third connection. So what you can do

759
00:33:25,200 --> 00:33:27,760
Speaker 3: on LinkedIn is set that to be visible to everybody,

760
00:33:27,800 --> 00:33:30,880
Speaker 3: so anyone who sees your profile can actually look at

761
00:33:30,880 --> 00:33:33,080
Speaker 3: your stuff because if not, they won't be able to

762
00:33:33,080 --> 00:33:35,080
Speaker 3: see that. So on the setting side, and then also

763
00:33:35,120 --> 00:33:37,120
Speaker 3: letting people know that you're open to opportunities.

764
00:33:37,600 --> 00:33:39,640
Speaker 2: So what is linked to all right? So LinkedIn for

765
00:33:39,680 --> 00:33:41,760
Speaker 2: anybody that's not familiar is like it's like a resume.

766
00:33:41,880 --> 00:33:43,920
Speaker 2: You go in there, you type your whole resume, like

767
00:33:43,960 --> 00:33:47,120
Speaker 2: where you went to school, what your previous jobs were,

768
00:33:47,160 --> 00:33:49,320
Speaker 2: your work experience, and you put a picture up and

769
00:33:49,320 --> 00:33:50,720
Speaker 2: that's like what it is.

770
00:33:50,800 --> 00:33:55,240
Speaker 3: Right, So picture is important too, Yeah, yeah, absolutely, yeah, picture,

771
00:33:55,320 --> 00:33:58,000
Speaker 3: So yeah, it's quality a lot of people.

772
00:33:58,000 --> 00:33:59,400
Speaker 2: You can use for a lot of different things, but

773
00:34:00,000 --> 00:34:02,080
Speaker 2: a lot of people use it to find jobs or

774
00:34:02,200 --> 00:34:04,080
Speaker 2: to improve their Like they might be at one job,

775
00:34:04,120 --> 00:34:05,600
Speaker 2: but they want to network up and go to a

776
00:34:05,640 --> 00:34:06,360
Speaker 2: higher level job.

777
00:34:06,400 --> 00:34:06,520
Speaker 3: Right.

778
00:34:06,560 --> 00:34:08,240
Speaker 2: So that's why a lot of recruiters are on LinkedIn

779
00:34:08,400 --> 00:34:12,120
Speaker 2: because they're constantly recruiting people for different jobs. So there's

780
00:34:12,120 --> 00:34:14,040
Speaker 2: a service called LinkedIn Premium.

781
00:34:14,120 --> 00:34:16,680
Speaker 3: Yeah, so there's LinkedIn Premium. So LinkedIn has a full

782
00:34:16,680 --> 00:34:21,080
Speaker 3: suite of options, premium options, just for the actual job seeker.

783
00:34:21,200 --> 00:34:23,320
Speaker 3: So there's LinkedIn Premium, which I kind of talk about,

784
00:34:23,400 --> 00:34:26,960
Speaker 3: and then there's also LinkedIn solutions for business owners which

785
00:34:27,000 --> 00:34:29,000
Speaker 3: you can do to kind of enable that sales growth

786
00:34:29,080 --> 00:34:31,560
Speaker 3: or your brand awareness. So you can also advertise on

787
00:34:31,600 --> 00:34:33,000
Speaker 3: LinkedIn as well. So a lot of people don't know

788
00:34:33,000 --> 00:34:35,160
Speaker 3: about that. It's a huge market outside of just your

789
00:34:35,200 --> 00:34:38,200
Speaker 3: regular Instagram or YouTube because you really think about advertising

790
00:34:38,239 --> 00:34:39,000
Speaker 3: on LinkedIn as well.

791
00:34:39,080 --> 00:34:40,600
Speaker 2: Right, So what is LinkedIn?

792
00:34:40,840 --> 00:34:41,359
Speaker 3: Like? All right?

793
00:34:41,400 --> 00:34:42,919
Speaker 2: So like profile, what's done?

794
00:34:43,160 --> 00:34:47,400
Speaker 3: So LinkedIn Profinder is a platform that LinkedIn created and

795
00:34:47,440 --> 00:34:50,719
Speaker 3: it really monetizes, you know, its members, and so what

796
00:34:50,800 --> 00:34:53,520
Speaker 3: LinkedIn Profiler will do is it will literally send you

797
00:34:53,600 --> 00:34:56,799
Speaker 3: leads on a daily basis from a certain category. So

798
00:34:56,880 --> 00:34:58,279
Speaker 3: all right, so let's say you want to be a

799
00:34:58,280 --> 00:35:00,520
Speaker 3: pro on LinkedIn. What you need to do is to

800
00:35:00,600 --> 00:35:03,319
Speaker 3: construct your profile in a way that's going to say hey,

801
00:35:03,360 --> 00:35:06,400
Speaker 3: I'm a pro. So from your title, to your summary,

802
00:35:06,560 --> 00:35:09,319
Speaker 3: to your skill sets. And when you're also putting all

803
00:35:09,320 --> 00:35:11,279
Speaker 3: that in and building out your profile, you want to

804
00:35:11,280 --> 00:35:13,080
Speaker 3: make sure that you're putting that you're a full time

805
00:35:13,160 --> 00:35:15,960
Speaker 3: freelancer or a full time business owner. Right. So LinkedIn

806
00:35:16,040 --> 00:35:19,319
Speaker 3: profile is only for professionals in a certain category. Whether

807
00:35:19,360 --> 00:35:22,440
Speaker 3: it's resume riding, or let's say you own a law firm,

808
00:35:22,640 --> 00:35:24,800
Speaker 3: whether you own a marketing agency. You can get on

809
00:35:24,880 --> 00:35:27,560
Speaker 3: profinder and start ticket leads. Literally, LinkedIn will send you

810
00:35:27,640 --> 00:35:30,640
Speaker 3: tons of leads for that leads like for people looking

811
00:35:30,680 --> 00:35:34,440
Speaker 3: for jobs, for people on its platform looking for opportunities.

812
00:35:34,440 --> 00:35:36,839
Speaker 3: So profinders more so on the business side. So let's

813
00:35:36,840 --> 00:35:39,440
Speaker 3: say you're a business so I'm on linked profilder, I'm

814
00:35:39,440 --> 00:35:41,880
Speaker 3: a pro. They will literally send me leads based off

815
00:35:41,920 --> 00:35:45,960
Speaker 3: of a certain criteria. So let's say you googled digital

816
00:35:45,960 --> 00:35:49,120
Speaker 3: marketing services, right, LinkedIn profile will pop up and say, hey,

817
00:35:49,200 --> 00:35:53,200
Speaker 3: we can connect you with professionals on our platform, and

818
00:35:53,239 --> 00:35:56,319
Speaker 3: then they'll do like a small intake form. They'll put

819
00:35:56,320 --> 00:36:01,279
Speaker 3: a little bit information and then LinkedIn will send you that.

820
00:36:00,000 --> 00:36:02,600
Speaker 4: It's like an application tracking system, like depending on the

821
00:36:02,600 --> 00:36:04,120
Speaker 4: word I put in, it'll come back to you.

822
00:36:04,680 --> 00:36:07,040
Speaker 3: So it's more so for if you're a business owner

823
00:36:07,040 --> 00:36:08,880
Speaker 3: and you're trying to grow your business. So this is

824
00:36:08,880 --> 00:36:11,360
Speaker 3: more so on the on the business side. Right, So

825
00:36:11,880 --> 00:36:13,720
Speaker 3: you're so you're a professional, so you have a regular

826
00:36:13,719 --> 00:36:16,200
Speaker 3: profile and you're a professional and it shows a hey

827
00:36:16,239 --> 00:36:18,600
Speaker 3: like I do this, and LinkedIn will then simulate, so

828
00:36:18,680 --> 00:36:23,759
Speaker 3: similar to like fever or upwork, orthumbtack dot com. You

829
00:36:23,760 --> 00:36:25,279
Speaker 3: know they will literally send you leads and then you

830
00:36:25,280 --> 00:36:27,799
Speaker 3: can go ahead and continuous conversations. That's more so on

831
00:36:27,880 --> 00:36:29,520
Speaker 3: the business side.

832
00:36:29,440 --> 00:36:32,120
Speaker 2: So like if somebody is a resume writer like yourself,

833
00:36:33,280 --> 00:36:33,960
Speaker 2: erners what's up?

834
00:36:34,040 --> 00:36:36,520
Speaker 4: You ever walk into a small business and everything just

835
00:36:36,680 --> 00:36:39,840
Speaker 4: works like the checkout is fast, their seats are digital,

836
00:36:40,360 --> 00:36:43,360
Speaker 4: tipping is a breeze, and you're out the door before

837
00:36:43,360 --> 00:36:47,520
Speaker 4: the line even builds odds are they're using Square. We

838
00:36:47,680 --> 00:36:50,239
Speaker 4: love supporting businesses that run on Square because it just

839
00:36:50,239 --> 00:36:53,480
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840
00:36:53,520 --> 00:36:55,799
Speaker 4: at a pop up market, or even one of our

841
00:36:55,840 --> 00:36:59,480
Speaker 4: merch partners, Square makes it easy for them to take payments,

842
00:36:59,680 --> 00:37:03,479
Speaker 4: manage inventory, and run their business with confidence, all from

843
00:37:03,560 --> 00:37:06,960
Speaker 4: one simple system. If you're a business owner or even

844
00:37:07,040 --> 00:37:10,560
Speaker 4: just thinking about launching something soon, Square is hands down

845
00:37:10,600 --> 00:37:12,960
Speaker 4: one of the best tools out there to help you start,

846
00:37:13,320 --> 00:37:16,880
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847
00:37:16,920 --> 00:37:19,279
Speaker 4: giving you time back so you can focus on.

848
00:37:19,239 --> 00:37:20,680
Speaker 3: What matters most ready.

849
00:37:20,719 --> 00:37:24,120
Speaker 4: To see how Square can transform your business, visit Square

850
00:37:24,200 --> 00:37:28,719
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851
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852
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853
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Speaker 4: pushing your vision forward. This episode is brought to you

854
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Speaker 5: accused of murdering a Texas. Man of Venezuelan charged with

868
00:38:35,560 --> 00:38:39,440
Speaker 5: filming and selling child pornography in Michigan. These are just

869
00:38:39,520 --> 00:38:43,280
Speaker 5: some of the heinous migrant criminals caught because of President

870
00:38:43,320 --> 00:38:46,920
Speaker 5: Donald J. Trump's leadership. I'm Christy nom the United States

871
00:38:46,920 --> 00:38:51,720
Speaker 5: Secretary of Homeland Security. Under President Trump, attempted illegal border

872
00:38:51,760 --> 00:38:55,319
Speaker 5: crossings are at the lowest levels ever recorded, and over

873
00:38:55,360 --> 00:38:58,560
Speaker 5: one hundred thousand illegal aliens have been arrested. If you

874
00:38:58,640 --> 00:39:02,520
Speaker 5: were here illegally, your next you will be fine nearly

875
00:39:02,600 --> 00:39:06,640
Speaker 5: one thousand dollars a day. Imprisoned and deported, you will

876
00:39:06,640 --> 00:39:10,279
Speaker 5: never return. But if you register using our CBP home

877
00:39:10,320 --> 00:39:13,720
Speaker 5: app and leave now, you could be allowed to return legally.

878
00:39:14,080 --> 00:39:18,840
Speaker 5: Do what's right. Leave now. Under President Trump, America's laws,

879
00:39:19,000 --> 00:39:21,440
Speaker 5: border and families will be protected.

880
00:39:21,520 --> 00:39:24,000
Speaker 3: Sponsored by the United States Department of Homeland Security. Health.

881
00:39:24,320 --> 00:39:28,160
Speaker 2: And somebody is looking to revamp their resume, absolutely, LinkedIn

882
00:39:28,760 --> 00:39:33,879
Speaker 2: will send you the resume writer that person's contact information. Yeah,

883
00:39:33,920 --> 00:39:36,319
Speaker 2: so you already know that that person is in the

884
00:39:36,360 --> 00:39:39,760
Speaker 2: market for your services because they already.

885
00:39:39,400 --> 00:39:42,240
Speaker 3: Expressed contact form. Right. And it's not just resume. There's

886
00:39:42,239 --> 00:39:44,719
Speaker 3: about thirty or forty different service on there, from bookkeeping

887
00:39:44,840 --> 00:39:48,040
Speaker 3: to real estate. I think there's real estate attorneys on

888
00:39:48,080 --> 00:39:50,880
Speaker 3: their real estate agents. Everything's on LinkedIn. So it's a

889
00:39:50,880 --> 00:39:53,080
Speaker 3: great way for you to also expand and to get

890
00:39:53,120 --> 00:39:54,440
Speaker 3: more leads from what you might be doing.

891
00:39:54,560 --> 00:39:55,960
Speaker 2: Ready, how do they know? Like all right, how do

892
00:39:56,000 --> 00:39:59,759
Speaker 2: they know somebody wants a resume written? Like they have keywords?

893
00:40:00,080 --> 00:40:01,520
Speaker 2: So they have like questionnaire.

894
00:40:01,640 --> 00:40:04,200
Speaker 3: So it's pretty interesting on LinkedIn because on LinkedIn what's

895
00:40:04,239 --> 00:40:06,279
Speaker 3: happened is a lot of people there for jobs. Right,

896
00:40:06,320 --> 00:40:08,080
Speaker 3: So let's say you're looking for a job as a

897
00:40:08,160 --> 00:40:12,160
Speaker 3: senior financial analyst in the actual jobs tab, it will

898
00:40:12,200 --> 00:40:15,000
Speaker 3: pop up as you're sifting through jobs, Hey do you

899
00:40:15,040 --> 00:40:17,400
Speaker 3: want a resume rider? Are you looking to revamp your resume?

900
00:40:17,680 --> 00:40:19,560
Speaker 3: If they click on that, it will then take them

901
00:40:19,600 --> 00:40:21,640
Speaker 3: to fill out all the swallow like intake form which

902
00:40:21,640 --> 00:40:23,719
Speaker 3: will then intend to the pros. So it's almost like

903
00:40:23,760 --> 00:40:26,319
Speaker 3: a process where like if you need something, hey, I

904
00:40:26,360 --> 00:40:27,400
Speaker 3: have somebody for you, so you.

905
00:40:27,440 --> 00:40:32,040
Speaker 2: Just sit back and wait all day. Wow, that's dope, genius.

906
00:40:32,800 --> 00:40:33,880
Speaker 2: How much does that cost?

907
00:40:34,120 --> 00:40:38,800
Speaker 3: So? LinkedIn profinder is about sixty dollars for the premium members,

908
00:40:38,840 --> 00:40:41,720
Speaker 3: which isn't expensive, right because they'll continuously send you leads

909
00:40:41,760 --> 00:40:44,600
Speaker 3: depending on the service that you're on there for. But

910
00:40:44,640 --> 00:40:46,680
Speaker 3: then it does scale up because again you can do

911
00:40:46,920 --> 00:40:49,640
Speaker 3: premium or you can also have like LinkedIn Sales Navigator,

912
00:40:49,640 --> 00:40:51,160
Speaker 3: which is also a great tool for a B to

913
00:40:51,200 --> 00:40:54,440
Speaker 3: B What sales Navigator So LinkedIn's Sales Navigator is essentially

914
00:40:54,520 --> 00:40:57,239
Speaker 3: a platform where you can go on LinkedIn and you

915
00:40:57,280 --> 00:40:59,640
Speaker 3: can save leads. So a lot of people only see

916
00:40:59,640 --> 00:41:02,200
Speaker 3: LinkedIn like free version right, which is like the regular

917
00:41:02,280 --> 00:41:04,800
Speaker 3: dashboard you get on there. You can edit your profile,

918
00:41:05,480 --> 00:41:08,000
Speaker 3: you can apply to jobs. But LinkedIn Sales Navigator, which

919
00:41:08,000 --> 00:41:10,520
Speaker 3: can go on there is a separate dashboard and you

920
00:41:10,560 --> 00:41:13,640
Speaker 3: can save accounts. What will also do is recommend you lead.

921
00:41:13,680 --> 00:41:16,640
Speaker 3: So let's say you're in the business of selling software, right,

922
00:41:16,680 --> 00:41:19,040
Speaker 3: so you have a Sales Navigator account, and let's say

923
00:41:19,120 --> 00:41:20,440
Speaker 3: you know your boss is like, hey, we want to

924
00:41:20,440 --> 00:41:24,719
Speaker 3: target XYZ companies. You can literally put those companies in

925
00:41:24,800 --> 00:41:27,600
Speaker 3: and it will literally send you a curated feed of

926
00:41:27,600 --> 00:41:30,319
Speaker 3: information on that company, on the people. So let's say

927
00:41:30,360 --> 00:41:33,160
Speaker 3: those folks are posting content, It'll send that for you.

928
00:41:33,160 --> 00:41:35,000
Speaker 3: You can save leads, share it with your other team

929
00:41:35,040 --> 00:41:37,880
Speaker 3: members to really empower your like your B to B

930
00:41:38,000 --> 00:41:40,359
Speaker 3: process of like you prospecting and reaching out. So it's

931
00:41:40,360 --> 00:41:42,400
Speaker 3: a great way to say, Okay, hey, I'm looking to

932
00:41:43,040 --> 00:41:46,520
Speaker 3: expand in this category. In twenty twenty, like you can

933
00:41:46,560 --> 00:41:48,520
Speaker 3: easily find and save the leads. So it's a great

934
00:41:48,520 --> 00:41:52,600
Speaker 3: way to what is LinkedIn salary. LinkedIn salary is pretty interesting.

935
00:41:52,680 --> 00:41:55,040
Speaker 3: It's like a tool where you can essentially go on

936
00:41:55,080 --> 00:41:57,879
Speaker 3: there and run salary boards, so similar to so there's

937
00:41:57,920 --> 00:42:00,320
Speaker 3: a few websites like payscale, dot Com, claus Store a

938
00:42:00,360 --> 00:42:02,080
Speaker 3: lot of you guys might might know about, but LinkedIn

939
00:42:02,120 --> 00:42:04,279
Speaker 3: salary is a similar service. So you can go there

940
00:42:05,320 --> 00:42:08,520
Speaker 3: and say, hey, I'm looking to be a product manager

941
00:42:08,560 --> 00:42:12,799
Speaker 3: for example, right, it will say, okay, what location and

942
00:42:12,840 --> 00:42:15,160
Speaker 3: what seniority level, and it will literally give you a

943
00:42:15,280 --> 00:42:17,600
Speaker 3: full blown report on what you should expect to be

944
00:42:17,640 --> 00:42:21,000
Speaker 3: compensated for that salary because where you're at in the country,

945
00:42:21,040 --> 00:42:23,320
Speaker 3: depending where you're at. And that's really important because a

946
00:42:23,360 --> 00:42:26,080
Speaker 3: lot of times when you're applying to a job like these,

947
00:42:26,239 --> 00:42:28,600
Speaker 3: these companies are starting to not put salaries on there,

948
00:42:28,719 --> 00:42:31,719
Speaker 3: so you don't even know what they'll give your range, like, hey,

949
00:42:31,960 --> 00:42:34,319
Speaker 3: this job pays anywhere from eighty five thousand to one

950
00:42:34,400 --> 00:42:36,480
Speaker 3: hundred and thirty five thousand, so you see that a lot.

951
00:42:36,840 --> 00:42:39,480
Speaker 3: And so with the LinkedIn salary, it will give you

952
00:42:39,520 --> 00:42:42,319
Speaker 3: a little bit more of an accurate representation based off

953
00:42:42,360 --> 00:42:43,960
Speaker 3: of what people on they're saying, Hey, this is why

954
00:42:43,960 --> 00:42:44,440
Speaker 3: I get paid.

955
00:42:45,480 --> 00:42:49,479
Speaker 2: So how does somebody make their profile more attractive for

956
00:42:50,320 --> 00:42:54,600
Speaker 2: recruiters if they are looking to leave their job or

957
00:42:54,640 --> 00:42:56,360
Speaker 2: find a new job with things that nature.

958
00:42:56,440 --> 00:42:59,080
Speaker 3: Yeah, so that's that's really important. So in terms of

959
00:42:59,080 --> 00:43:01,080
Speaker 3: making your profile more tractive, and it's not just for

960
00:43:01,080 --> 00:43:02,839
Speaker 3: people who are looking for jobs, but also have any

961
00:43:02,840 --> 00:43:05,720
Speaker 3: business owner, your profile needs to talk about your accomplishments,

962
00:43:05,840 --> 00:43:07,719
Speaker 3: and you need a really good summary. So a lot

963
00:43:07,719 --> 00:43:09,640
Speaker 3: of people don't don't kind of skip over that or

964
00:43:09,800 --> 00:43:11,719
Speaker 3: on your LinkedIn you may not even have a summary.

965
00:43:11,960 --> 00:43:14,200
Speaker 3: So you really want to focus on your accomplishments, maybe

966
00:43:14,200 --> 00:43:17,040
Speaker 3: putting some of like your core competencies or areas of

967
00:43:17,040 --> 00:43:20,120
Speaker 3: expertise out there. So let's say someone sees your profile,

968
00:43:20,360 --> 00:43:23,160
Speaker 3: they'll quickly understand what you're about. It's almost like the

969
00:43:23,160 --> 00:43:26,120
Speaker 3: first third, like before I go down and like actually

970
00:43:26,200 --> 00:43:28,319
Speaker 3: eat and kind of see like everything else, Like I

971
00:43:28,320 --> 00:43:30,399
Speaker 3: want to know like what's up, like as as soon

972
00:43:30,440 --> 00:43:31,040
Speaker 3: as you get there.

973
00:43:31,680 --> 00:43:35,200
Speaker 2: So all right, what if somebody is looking for a

974
00:43:35,360 --> 00:43:38,640
Speaker 2: job and they don't want to let their job know.

975
00:43:38,640 --> 00:43:40,080
Speaker 3: That they're looking for a job, how do you keep

976
00:43:40,120 --> 00:43:40,439
Speaker 3: that proud.

977
00:43:41,280 --> 00:43:42,000
Speaker 2: How does that happen?

978
00:43:42,239 --> 00:43:44,319
Speaker 3: Yeah, So what you can do on the LinkedIn side

979
00:43:44,360 --> 00:43:47,400
Speaker 3: is pretty cool. You can signal to LinkedIn that all

980
00:43:47,400 --> 00:43:50,160
Speaker 3: of your profile updates will be in stealth. So in

981
00:43:50,200 --> 00:43:52,560
Speaker 3: the profile settings kind of said that before, like then

982
00:43:52,600 --> 00:43:55,080
Speaker 3: have some of the most robust settings. What you can

983
00:43:55,120 --> 00:43:58,160
Speaker 3: do is turn all those those updates to your network

984
00:43:58,200 --> 00:44:00,960
Speaker 3: off and so that way you can update your profile

985
00:44:01,040 --> 00:44:03,080
Speaker 3: kind of in stealth mode. And that way it won't

986
00:44:03,080 --> 00:44:05,480
Speaker 3: signal to your employer, right because you don't want them knowing, Hey,

987
00:44:05,560 --> 00:44:08,440
Speaker 3: I'm looking for thy Yeah, because you know we don't. Yes,

988
00:44:08,480 --> 00:44:09,160
Speaker 3: it's not something.

989
00:44:09,120 --> 00:44:12,839
Speaker 4: That's what we're looking for new person to hire. Now,

990
00:44:12,920 --> 00:44:15,800
Speaker 4: I know Facebook has groups LinkedIn do they have groups

991
00:44:15,840 --> 00:44:18,680
Speaker 4: as well? And if so, like what's the importance in

992
00:44:18,719 --> 00:44:20,560
Speaker 4: them and commenting and things like that.

993
00:44:20,960 --> 00:44:23,520
Speaker 3: Yes, So engagement on LinkedIn is huge, right, Like you

994
00:44:23,760 --> 00:44:25,879
Speaker 3: for you to kind of grow your audience and your

995
00:44:25,880 --> 00:44:27,600
Speaker 3: connections your networks, you're definitely going to be on their

996
00:44:27,640 --> 00:44:31,440
Speaker 3: posting content, liking, commenting, things like that. But with the

997
00:44:31,480 --> 00:44:33,440
Speaker 3: LinkedIn groups, I mean it's a great way for you

998
00:44:33,480 --> 00:44:35,200
Speaker 3: to go ahead and build a tribe in an audience.

999
00:44:35,480 --> 00:44:37,640
Speaker 3: So it's a great feature. It's been around for a while.

1000
00:44:38,560 --> 00:44:40,960
Speaker 3: So I'm in a few groups in the resume riding space,

1001
00:44:41,000 --> 00:44:42,680
Speaker 3: so you can get like a whole bunch of people

1002
00:44:42,719 --> 00:44:45,560
Speaker 3: together who have a similar commonality or interest and kind

1003
00:44:45,560 --> 00:44:48,600
Speaker 3: of grow that. Similar to Facebook groups, I use them

1004
00:44:48,600 --> 00:44:50,160
Speaker 3: a lot, and it's a great way to if you're

1005
00:44:50,200 --> 00:44:52,080
Speaker 3: on LinkedIn all day every day, to kind of keep

1006
00:44:52,239 --> 00:44:54,239
Speaker 3: your your network you know, together and kind of keep

1007
00:44:54,239 --> 00:44:56,799
Speaker 3: them updated. So I think that groups are are a

1008
00:44:56,800 --> 00:44:59,839
Speaker 3: great option, but it just depends on like what you're

1009
00:44:59,840 --> 00:45:01,560
Speaker 3: look for, what you're looking to do, because there needs

1010
00:45:01,600 --> 00:45:03,160
Speaker 3: to be value. You don't just want to join a

1011
00:45:03,200 --> 00:45:05,279
Speaker 3: group where they're just self promoting. So that kind of

1012
00:45:05,280 --> 00:45:08,160
Speaker 3: happens a lot nowadays, like they're just promoting, you know, themselves.

1013
00:45:08,200 --> 00:45:11,320
Speaker 3: But a group should really be something where everybody's getting

1014
00:45:11,360 --> 00:45:12,920
Speaker 3: value out of the content that's being created.

1015
00:45:13,200 --> 00:45:15,359
Speaker 4: And how important is it or how frequent should you

1016
00:45:15,400 --> 00:45:18,080
Speaker 4: be creating consent or making posts for LinkedIn.

1017
00:45:17,800 --> 00:45:20,520
Speaker 3: Oh every day? I mean, it depends on what you're

1018
00:45:20,560 --> 00:45:22,480
Speaker 3: looking for. But I've seen that people even posting their

1019
00:45:22,480 --> 00:45:24,920
Speaker 3: resume on LinkedIn saying hey, you know, I don't have

1020
00:45:25,000 --> 00:45:27,080
Speaker 3: a job, like can someone connect me? And that's get

1021
00:45:27,120 --> 00:45:29,440
Speaker 3: two hundred three hundred likes, which is huge because LinkedIn's

1022
00:45:29,440 --> 00:45:32,520
Speaker 3: reach is very organic though, so it's not like Instagram

1023
00:45:32,600 --> 00:45:34,120
Speaker 3: and Facebook where you got to really pay to get

1024
00:45:34,280 --> 00:45:37,439
Speaker 3: like organic views and things like that. And so yeah,

1025
00:45:37,640 --> 00:45:39,759
Speaker 3: I think that's really really good. I never thought of that.

1026
00:45:39,800 --> 00:45:41,720
Speaker 4: So, like when somebody's putting like a memeo on Instagram,

1027
00:45:41,760 --> 00:45:43,960
Speaker 4: somebody on LinkedIn is actually putting up like I need

1028
00:45:44,000 --> 00:45:44,880
Speaker 4: a job, here's my resume.

1029
00:45:44,960 --> 00:45:46,640
Speaker 3: Yeah, you can put up have a job. Or you

1030
00:45:46,640 --> 00:45:49,839
Speaker 3: can also just put like updates to like you can

1031
00:45:49,840 --> 00:45:53,000
Speaker 3: put like company events or photos, different things like that.

1032
00:45:53,000 --> 00:45:55,520
Speaker 3: So it's really a professional network. So there's a different

1033
00:45:55,560 --> 00:45:57,880
Speaker 3: level of content i'd say etiquette that you would take

1034
00:45:57,920 --> 00:45:59,840
Speaker 3: on LinkedIn. Then Facebook and the culture.

1035
00:46:00,000 --> 00:46:02,399
Speaker 2: Another thing with LinkedIn a lot of times, well, something

1036
00:46:02,440 --> 00:46:05,319
Speaker 2: that I learned early on is that so like in

1037
00:46:05,320 --> 00:46:08,239
Speaker 2: my business as a financial advisor, the lifeline is referrals.

1038
00:46:08,680 --> 00:46:10,880
Speaker 2: That's how we get clients. That's how I get clients.

1039
00:46:11,400 --> 00:46:14,440
Speaker 2: So that's a difficult thing for a lot of people

1040
00:46:14,440 --> 00:46:15,840
Speaker 2: because they don't know, they don't have a system to

1041
00:46:15,840 --> 00:46:18,160
Speaker 2: get referrals. LinkedIn is a way that you can get

1042
00:46:18,200 --> 00:46:21,160
Speaker 2: referrals where you can you know, if you're mutual friends

1043
00:46:21,160 --> 00:46:24,160
Speaker 2: with somebody on LinkedIn, you can do You can look

1044
00:46:24,160 --> 00:46:26,759
Speaker 2: at who they're connected with and say, okay, like this

1045
00:46:26,840 --> 00:46:28,960
Speaker 2: is a person that I definitely want to meet. So

1046
00:46:29,040 --> 00:46:31,440
Speaker 2: a lot of times you ask somebody for referrals. The

1047
00:46:31,480 --> 00:46:32,839
Speaker 2: worst thing you can do, and this is a sales

1048
00:46:32,840 --> 00:46:34,760
Speaker 2: tip anybody, the worst thing you can do in sales

1049
00:46:35,360 --> 00:46:39,040
Speaker 2: is to say who do you know to refer me to?

1050
00:46:39,320 --> 00:46:42,720
Speaker 2: They don't know anybody. You gotta be specific, like, Okay,

1051
00:46:42,800 --> 00:46:44,680
Speaker 2: this is what I'm looking for. I'm looking for somebody

1052
00:46:44,719 --> 00:46:48,439
Speaker 2: that just had a baby, that just got married. Who

1053
00:46:48,440 --> 00:46:48,799
Speaker 2: do you know?

1054
00:46:48,920 --> 00:46:49,799
Speaker 3: Now that helps.

1055
00:46:50,280 --> 00:46:52,840
Speaker 2: But now if you have a list, like if you

1056
00:46:53,000 --> 00:46:56,040
Speaker 2: know I want to meet Wayne Johnson, who's the vice

1057
00:46:56,120 --> 00:46:59,799
Speaker 2: president at this company, I know you know them because

1058
00:46:59,840 --> 00:47:02,560
Speaker 2: you're connected. So don't say you don't know exactly. How

1059
00:47:02,640 --> 00:47:05,120
Speaker 2: can you introduce me to them? Put them on the spot.

1060
00:47:05,120 --> 00:47:06,759
Speaker 2: You gotta put them on and then you print the

1061
00:47:06,800 --> 00:47:09,200
Speaker 2: list out and you bring it with you and you

1062
00:47:09,440 --> 00:47:11,800
Speaker 2: have an uncomfortable conversation. This is the thing about referrals.

1063
00:47:11,800 --> 00:47:13,600
Speaker 2: It's going off a little topic, but it's it's it's

1064
00:47:13,640 --> 00:47:17,160
Speaker 2: business related. You have to have uncomfortable conversations when it

1065
00:47:17,160 --> 00:47:19,719
Speaker 2: comes to referrals. Referrals are extremely we haven't talked about

1066
00:47:19,719 --> 00:47:24,320
Speaker 2: referrals yet. There's no business without referrals. It's the biggest

1067
00:47:24,360 --> 00:47:26,960
Speaker 2: thing in the world. And people are so scared to

1068
00:47:26,960 --> 00:47:30,480
Speaker 2: ask for referrals because nobody wants to be People are

1069
00:47:30,520 --> 00:47:32,440
Speaker 2: just scared, like they're just like, I don't want to

1070
00:47:32,520 --> 00:47:34,799
Speaker 2: I already I already made some money. I don't want

1071
00:47:34,800 --> 00:47:37,319
Speaker 2: to screw it up, right, But you make money once.

1072
00:47:37,360 --> 00:47:39,000
Speaker 2: That's not enough. You got to have a system in

1073
00:47:39,000 --> 00:47:40,759
Speaker 2: place where you can make money on a continuous basis.

1074
00:47:40,800 --> 00:47:42,080
Speaker 2: The easy way to do it that as referrals. So

1075
00:47:42,200 --> 00:47:44,919
Speaker 2: you have to have a referral system in place. And

1076
00:47:45,080 --> 00:47:47,520
Speaker 2: LinkedIn is a powerful way to have a referral system

1077
00:47:47,560 --> 00:47:50,399
Speaker 2: because it has people that you can already reach out

1078
00:47:50,400 --> 00:47:53,440
Speaker 2: to and you can present them in the meeting, the

1079
00:47:53,480 --> 00:47:56,960
Speaker 2: closing meeting, and you can ask them, I need to

1080
00:47:56,960 --> 00:48:00,319
Speaker 2: be introduced to this person. Can you can you do it? Yeah?

1081
00:48:00,320 --> 00:48:02,560
Speaker 3: And that's what LinkedIn was for its It's really a

1082
00:48:02,600 --> 00:48:05,839
Speaker 3: networking tool. And the best way to network is when

1083
00:48:05,880 --> 00:48:07,799
Speaker 3: someone knows I can trust you and say and if

1084
00:48:07,840 --> 00:48:10,120
Speaker 3: I know that you have a connection, it shouldn't be

1085
00:48:10,120 --> 00:48:11,480
Speaker 3: that hard for you to make the intro, and that's

1086
00:48:11,480 --> 00:48:14,080
Speaker 3: all you're really looking for. Another thing on LinkedIn to

1087
00:48:14,480 --> 00:48:17,000
Speaker 3: kind of speaking on that whole referral piece is recommendations,

1088
00:48:17,280 --> 00:48:19,560
Speaker 3: and on LinkedIn, it's a really robust way for you

1089
00:48:19,680 --> 00:48:22,640
Speaker 3: to show someone that you know your your craft is

1090
00:48:22,680 --> 00:48:25,040
Speaker 3: by getting recommendations. You can actually send those out to people,

1091
00:48:25,120 --> 00:48:27,319
Speaker 3: which is even great. You know, even if it's like

1092
00:48:27,440 --> 00:48:30,719
Speaker 3: friends and family, you know, you can start to establish credibility.

1093
00:48:30,880 --> 00:48:32,640
Speaker 3: And then with the credibility when you are reaching out

1094
00:48:32,640 --> 00:48:34,960
Speaker 3: to referrals, people can then see, hey, like this person

1095
00:48:35,040 --> 00:48:36,400
Speaker 3: knows a lot about this subject.

1096
00:48:38,640 --> 00:48:40,560
Speaker 2: They beat that in my head. LinkedIn, They beat that

1097
00:48:40,600 --> 00:48:42,800
Speaker 2: in my head. That's why I'm so adamant about LinkedIn.

1098
00:48:42,880 --> 00:48:45,880
Speaker 2: It's like when I became a financial advisor for three years,

1099
00:48:45,880 --> 00:48:48,800
Speaker 2: I had to go to training three days a week

1100
00:48:49,360 --> 00:48:52,400
Speaker 2: at the firm I was working with, and that's all

1101
00:48:52,480 --> 00:48:54,879
Speaker 2: they talked about with LinkedIn, like they were in love

1102
00:48:54,880 --> 00:48:56,920
Speaker 2: with LinkedIn. I'm like, I never even heard of LinkedIn before,

1103
00:48:57,360 --> 00:49:01,520
Speaker 2: but apparently everybody was using it, and they just kept

1104
00:49:01,560 --> 00:49:05,640
Speaker 2: being ahead, like you got to use LinkedIn like LinkedIn, LinkedIn, LinkedIn,

1105
00:49:06,520 --> 00:49:10,600
Speaker 2: So don't sleep on LinkedIn people. It's something that like

1106
00:49:10,640 --> 00:49:12,959
Speaker 2: I said, especially in our community, a lot of times

1107
00:49:13,160 --> 00:49:15,680
Speaker 2: we don't understand the power of it. There's not as sexy,

1108
00:49:15,680 --> 00:49:19,000
Speaker 2: it's not as cool as Facebook, or well, not Facebook,

1109
00:49:19,040 --> 00:49:21,080
Speaker 2: but Instagram for sure. It's not exciting at all.

1110
00:49:21,760 --> 00:49:25,319
Speaker 3: But guy's purpose, it has his purpose. Yeahs outa say.

1111
00:49:25,360 --> 00:49:28,000
Speaker 4: The last thing about LinkedIn is that even on Instagram

1112
00:49:28,040 --> 00:49:31,240
Speaker 4: they have hashtags. How effective are hashtags and LinkedIn audio

1113
00:49:31,239 --> 00:49:31,880
Speaker 4: effective at all?

1114
00:49:32,000 --> 00:49:36,120
Speaker 3: Yeah? Very very very effective. And you know, unlike Instagram

1115
00:49:36,120 --> 00:49:37,520
Speaker 3: and kind of Facebook, when you go on LinkedIn, you

1116
00:49:37,560 --> 00:49:39,640
Speaker 3: should really only use about four to five hashtags and

1117
00:49:39,719 --> 00:49:42,120
Speaker 3: keep them very specific to the content that you're going

1118
00:49:42,200 --> 00:49:43,799
Speaker 3: to post about. So for me, I post a lot

1119
00:49:43,800 --> 00:49:46,840
Speaker 3: of content about like employment or resumes or interviewing. But

1120
00:49:46,880 --> 00:49:48,520
Speaker 3: if I'm only going to post the content about let's

1121
00:49:48,520 --> 00:49:51,000
Speaker 3: say resumes, I'm not going to say hashtag interview. I'm

1122
00:49:51,000 --> 00:49:52,839
Speaker 3: going to keep it really specific. Because what you can

1123
00:49:52,880 --> 00:49:56,240
Speaker 3: also do is have your post trending in a specific hashtag,

1124
00:49:56,280 --> 00:49:58,160
Speaker 3: and then LinkedIn will actually let you know. So let's

1125
00:49:58,160 --> 00:50:00,480
Speaker 3: say you post a really great content, whether it's an article,

1126
00:50:00,880 --> 00:50:03,000
Speaker 3: a blog, or a short form long form, and you

1127
00:50:03,040 --> 00:50:06,680
Speaker 3: have some really good hashtags, people literally like they will

1128
00:50:06,680 --> 00:50:10,600
Speaker 3: literally like like constantly review hashtags and actually go in

1129
00:50:10,640 --> 00:50:12,480
Speaker 3: there and say, hey, like I'm going to follow hashtag

1130
00:50:12,600 --> 00:50:14,840
Speaker 3: and it's like it's like similar to Instagram, where like

1131
00:50:14,920 --> 00:50:17,480
Speaker 3: you might follow hashtag, but are you really liking this stuff?

1132
00:50:17,719 --> 00:50:20,160
Speaker 3: On LinkedIn? The engagement is huge for hashtags. So you

1133
00:50:20,160 --> 00:50:22,680
Speaker 3: definitely want to post content that people will resonate with.

1134
00:50:23,560 --> 00:50:25,160
Speaker 3: And yeah, I think there was that that said like

1135
00:50:25,239 --> 00:50:28,200
Speaker 3: one percent of people on LinkedIn actually post content, So

1136
00:50:28,320 --> 00:50:30,000
Speaker 3: you being part of that one percent is great because

1137
00:50:30,000 --> 00:50:31,680
Speaker 3: you're getting it out there. There's a lot of lurkers

1138
00:50:31,719 --> 00:50:34,279
Speaker 3: on social media and the internet in general, right, so

1139
00:50:34,320 --> 00:50:35,160
Speaker 3: you want to be on that side.

1140
00:50:35,320 --> 00:50:39,440
Speaker 2: So resumes, right, going off with LinkedIn, a couple questions

1141
00:50:39,440 --> 00:50:41,640
Speaker 2: just on resumes because you have a resume writing company,

1142
00:50:42,160 --> 00:50:46,200
Speaker 2: So how can somebody improve their resume? This is something

1143
00:50:46,239 --> 00:50:49,080
Speaker 2: that is not easy. I've never I've never had a

1144
00:50:49,080 --> 00:50:53,200
Speaker 2: resume before. I've had a bunch, so I've never had

1145
00:50:53,239 --> 00:50:54,040
Speaker 2: a resume before.

1146
00:50:54,719 --> 00:50:56,880
Speaker 3: But for a resume, the resume thing.

1147
00:50:56,840 --> 00:50:59,359
Speaker 2: Is big obviously if you're looking to have a job, right,

1148
00:50:59,640 --> 00:51:01,960
Speaker 2: what is some ways that people can I know you said.

1149
00:51:01,800 --> 00:51:03,560
Speaker 3: Like keywords, keywords are huge?

1150
00:51:03,680 --> 00:51:04,279
Speaker 2: What does that mean?

1151
00:51:04,520 --> 00:51:07,840
Speaker 3: Keywords means that there are certain things in your resume

1152
00:51:07,920 --> 00:51:12,799
Speaker 3: that will resonate with the recruiters searches. Right, So any

1153
00:51:12,920 --> 00:51:16,080
Speaker 3: recruiter they're running certain researches on you know, these different

1154
00:51:16,160 --> 00:51:18,799
Speaker 3: job boards to kind of find your resume and for

1155
00:51:18,840 --> 00:51:20,759
Speaker 3: you to pop up as a candidate. And so if

1156
00:51:20,760 --> 00:51:22,799
Speaker 3: you have the right keywords in your resume, you will

1157
00:51:22,840 --> 00:51:26,319
Speaker 3: get picked up. So it's almost like SEO and search right, right, Yeah,

1158
00:51:26,320 --> 00:51:27,680
Speaker 3: so it's almost like the same concept.

1159
00:51:27,840 --> 00:51:28,960
Speaker 2: So what are some keywords?

1160
00:51:29,160 --> 00:51:32,000
Speaker 3: So the keywords will depend on your industry, So there's

1161
00:51:32,000 --> 00:51:34,239
Speaker 3: no one size fits all resume, and that's a really

1162
00:51:34,239 --> 00:51:37,239
Speaker 3: distinct education for example. Yeah, education for example, So you

1163
00:51:37,280 --> 00:51:41,239
Speaker 3: may want to put something like you know, uh forever,

1164
00:51:41,520 --> 00:51:44,480
Speaker 3: well what type of education rule because it does events, Oh,

1165
00:51:44,520 --> 00:51:47,000
Speaker 3: you know what administration administration, So you want to put

1166
00:51:47,040 --> 00:51:50,520
Speaker 3: like some of your executive assisting capabilities, might want to

1167
00:51:50,520 --> 00:51:52,960
Speaker 3: put that you do whether it's like bookkeeping. But you

1168
00:51:52,960 --> 00:51:55,040
Speaker 3: got to keep it specific to like your actual skill

1169
00:51:55,080 --> 00:51:56,640
Speaker 3: sets and the roles, so you don't just want to

1170
00:51:56,680 --> 00:51:59,080
Speaker 3: stuff keywords in there that are just going that you

1171
00:51:59,080 --> 00:52:00,600
Speaker 3: see on the jobscriptions. A lot of people do that

1172
00:52:00,760 --> 00:52:02,560
Speaker 3: the read a job descriptions and say hey, like I

1173
00:52:02,560 --> 00:52:04,239
Speaker 3: saw this, let me just put in my resume. But

1174
00:52:04,280 --> 00:52:06,080
Speaker 3: you want to make sure that it's going to resonate

1175
00:52:06,160 --> 00:52:08,560
Speaker 3: with the skill sets that you do have. So it

1176
00:52:08,600 --> 00:52:11,600
Speaker 3: really just depends. Like let's say you're in the technology field,

1177
00:52:11,640 --> 00:52:16,239
Speaker 3: you may want to put like software development on there, right, engineering.

1178
00:52:16,360 --> 00:52:19,319
Speaker 3: So it really does depend on the actual resume because

1179
00:52:19,400 --> 00:52:21,319
Speaker 3: it goes by the industry. You can't just say, hey,

1180
00:52:21,640 --> 00:52:23,400
Speaker 3: you know, I want to get a job as a

1181
00:52:23,440 --> 00:52:25,319
Speaker 3: as a teacher, but you have like you just put

1182
00:52:25,320 --> 00:52:27,680
Speaker 3: everything on there. Because people are multifaceted.

1183
00:52:27,760 --> 00:52:30,000
Speaker 4: What about the standard length or a lesbie Because I've

1184
00:52:30,000 --> 00:52:32,520
Speaker 4: seen people hand in five page resumes, I've seen two

1185
00:52:32,560 --> 00:52:33,719
Speaker 4: page What is the standard list?

1186
00:52:33,719 --> 00:52:35,000
Speaker 3: So I'm going to give you answer that they don't

1187
00:52:35,000 --> 00:52:38,600
Speaker 3: want to hear. What is it? It depends, It depends.

1188
00:52:38,960 --> 00:52:41,120
Speaker 3: But the rule of thumb for us is that we

1189
00:52:41,160 --> 00:52:43,200
Speaker 3: want to keep your resume to one page. And the

1190
00:52:43,239 --> 00:52:44,440
Speaker 3: reason that we want to do that is because we

1191
00:52:44,480 --> 00:52:47,280
Speaker 3: want to be more concise with like the formatting, the structure,

1192
00:52:47,560 --> 00:52:49,920
Speaker 3: and how we organize it. But let's say you're like

1193
00:52:49,960 --> 00:52:52,840
Speaker 3: an executive or you have fifteen twenty years or experience,

1194
00:52:53,120 --> 00:52:55,040
Speaker 3: we may offer the two pay dress may but we

1195
00:52:55,080 --> 00:52:56,880
Speaker 3: definitely don't want to do a three pay dress. Maye

1196
00:52:57,120 --> 00:53:00,000
Speaker 3: like three page resumes. They don't work anything more than

1197
00:53:00,080 --> 00:53:02,400
Speaker 3: in two pages. You're kind of shooting yourself in the foot.

1198
00:53:02,440 --> 00:53:04,120
Speaker 3: All right, what are some things that should not be

1199
00:53:04,239 --> 00:53:06,520
Speaker 3: on it? What definitely should never be on your resume?

1200
00:53:07,000 --> 00:53:09,600
Speaker 3: Definitely not an objective statement. I don't know where these

1201
00:53:09,640 --> 00:53:14,120
Speaker 3: things came from. Objective I had that so we know, definitely,

1202
00:53:14,560 --> 00:53:16,640
Speaker 3: any employer is going to know that you're looking for

1203
00:53:16,680 --> 00:53:19,040
Speaker 3: a job, so we can cut the objective statement right

1204
00:53:19,080 --> 00:53:22,680
Speaker 3: out right out the gate, right you even going through

1205
00:53:22,920 --> 00:53:25,840
Speaker 3: of applying like they know, hey, like you're qualified for

1206
00:53:25,840 --> 00:53:28,200
Speaker 3: the role. So you don't feel don't want an objective statement.

1207
00:53:28,239 --> 00:53:30,480
Speaker 3: That's number one. Number two is you don't want a

1208
00:53:30,520 --> 00:53:32,360
Speaker 3: photo on your resume because what it will do is

1209
00:53:32,360 --> 00:53:37,640
Speaker 3: it will throw off the ATS systems. So ATS system

1210
00:53:37,680 --> 00:53:40,319
Speaker 3: stands for Applicant Tracking System, and it's the system that

1211
00:53:40,360 --> 00:53:42,680
Speaker 3: all the modern recruiters and hire managers are using to

1212
00:53:42,719 --> 00:53:45,200
Speaker 3: sift through the dozens, if not you know, hundreds of

1213
00:53:45,239 --> 00:53:48,319
Speaker 3: applications that they're getting for these actual roles. And so

1214
00:53:48,960 --> 00:53:51,239
Speaker 3: how it works is that the ATS system is kind

1215
00:53:51,239 --> 00:53:53,800
Speaker 3: of parsing your resume. So let's say you're you upload

1216
00:53:53,840 --> 00:53:57,440
Speaker 3: it on zip recruiter or career buildler. It's literally parsing

1217
00:53:57,480 --> 00:54:01,120
Speaker 3: to see, Okay, does this resume have an edge cation section?

1218
00:54:01,200 --> 00:54:04,720
Speaker 3: Does the resume have a professional experience section? Skills section?

1219
00:54:05,120 --> 00:54:07,840
Speaker 3: And so a lot of them are pretty outdated and

1220
00:54:07,920 --> 00:54:10,920
Speaker 3: they're not, you know, really built to process photos, and

1221
00:54:11,000 --> 00:54:13,319
Speaker 3: so the photo can throw it off. And say, let's

1222
00:54:13,360 --> 00:54:16,400
Speaker 3: say where your education would be, like a will have

1223
00:54:16,520 --> 00:54:18,600
Speaker 3: your your skills there, and so you don't really want

1224
00:54:18,640 --> 00:54:19,800
Speaker 3: to have a photo on there because they would just

1225
00:54:19,840 --> 00:54:21,719
Speaker 3: throw that off. Right. It's it's kind of.

1226
00:54:21,840 --> 00:54:23,800
Speaker 4: When when you talk about the skills secsion. I was

1227
00:54:23,840 --> 00:54:27,040
Speaker 4: reading somewhere and like, there's no need to no longer

1228
00:54:27,080 --> 00:54:31,440
Speaker 4: put that I know how to use Microsoft Word or outlook,

1229
00:54:31,600 --> 00:54:32,879
Speaker 4: Like these are soft skills that.

1230
00:54:33,120 --> 00:54:35,600
Speaker 3: Should not even be mentioned anymore. Is that true? Well,

1231
00:54:35,640 --> 00:54:39,080
Speaker 3: it depends because for certain for certain fields, Let's say

1232
00:54:39,080 --> 00:54:41,040
Speaker 3: you're on the creative side, like I would definitely put

1233
00:54:41,080 --> 00:54:44,080
Speaker 3: like Adobe Suite. But yeah, it's definitely, it's definitely. You know,

1234
00:54:44,800 --> 00:54:47,279
Speaker 3: it's a common known that everybody typically knows how to

1235
00:54:47,360 --> 00:54:49,920
Speaker 3: use Google Docs or Microsoft Word. Yeah, it's like basic

1236
00:54:50,000 --> 00:54:52,200
Speaker 3: skill sets that you should have for any job, and

1237
00:54:52,239 --> 00:54:54,560
Speaker 3: if you don't have them, definitely, you know, go download

1238
00:54:54,800 --> 00:54:57,440
Speaker 3: you know, Microsoft Suite or Google Suite and kind of

1239
00:54:57,480 --> 00:54:59,600
Speaker 3: play around with those tools because it's really hind to man.

1240
00:55:00,000 --> 00:55:02,560
Speaker 2: All right. So in the last segment, we're gonna go

1241
00:55:02,719 --> 00:55:06,480
Speaker 2: into what I'm really interested to know is your business.

1242
00:55:06,840 --> 00:55:08,279
Speaker 2: I want to know the one on one of the

1243
00:55:08,360 --> 00:55:10,800
Speaker 2: business and how you actually grew so fast because it's

1244
00:55:10,880 --> 00:55:13,640
Speaker 2: been a very fast trajectory for you. So we're gonna

1245
00:55:13,640 --> 00:55:16,200
Speaker 2: go with everything that you know, the blueprint. All right,

1246
00:55:16,400 --> 00:55:19,520
Speaker 2: So business, This is a business podcast, so we got

1247
00:55:19,560 --> 00:55:22,359
Speaker 2: to talk about how you're building your business. So, all right,

1248
00:55:22,400 --> 00:55:25,560
Speaker 2: you started with something called omni channel approach to get leads.

1249
00:55:25,760 --> 00:55:29,200
Speaker 3: Yeah, what is that? So? Omni channel marketing is essentially

1250
00:55:30,080 --> 00:55:32,480
Speaker 3: an I'm the channe of business, is essentially going after

1251
00:55:32,719 --> 00:55:36,680
Speaker 3: multiple avenues to get business. Right. So everybody has and

1252
00:55:36,719 --> 00:55:38,680
Speaker 3: as you should have for any business, is a website.

1253
00:55:38,680 --> 00:55:40,880
Speaker 3: Your website is like, you know, your one stop shop

1254
00:55:40,880 --> 00:55:42,920
Speaker 3: for everything about your business. Right, So you would get

1255
00:55:42,960 --> 00:55:44,920
Speaker 3: a lot of leads from your website. If you're just

1256
00:55:44,960 --> 00:55:47,120
Speaker 3: getting organic traffic, you're sending it to a friend like, hey,

1257
00:55:47,120 --> 00:55:49,480
Speaker 3: I started this business, check it out. That's number one.

1258
00:55:49,680 --> 00:55:51,480
Speaker 3: Number two is that you also want to be on

1259
00:55:51,560 --> 00:55:54,040
Speaker 3: other platforms, right, So for us, there's a lot of

1260
00:55:54,040 --> 00:55:57,320
Speaker 3: platforms that you can find resume riders. So I mentioned

1261
00:55:57,320 --> 00:55:59,840
Speaker 3: before upwork, which is huge. So upwork is one of

1262
00:55:59,840 --> 00:56:03,200
Speaker 3: the larger freelancing sites out there, so creating it, we

1263
00:56:03,200 --> 00:56:06,120
Speaker 3: have an account created on upwork. We also get leads

1264
00:56:06,120 --> 00:56:09,520
Speaker 3: from LinkedIn, so I mentioned that before. LinkedIn is a

1265
00:56:09,600 --> 00:56:12,600
Speaker 3: huge way because again with the profinder stuff, they're constantly

1266
00:56:12,600 --> 00:56:16,680
Speaker 3: sending us leads. We also are on Google Ads, right,

1267
00:56:16,719 --> 00:56:19,480
Speaker 3: so we're getting revenue and kind of leads coming from

1268
00:56:19,520 --> 00:56:22,600
Speaker 3: Google and then essentially just finding out other touch points,

1269
00:56:22,600 --> 00:56:26,439
Speaker 3: whether it's referrals, blogs that were on other podcasts, there's

1270
00:56:26,480 --> 00:56:28,120
Speaker 3: different ways. So we kind of have an omni channel

1271
00:56:28,160 --> 00:56:31,480
Speaker 3: approach in terms of getting leads for the business and

1272
00:56:31,520 --> 00:56:33,520
Speaker 3: that and that's what really allowed us to grow, right

1273
00:56:33,560 --> 00:56:35,840
Speaker 3: because when we first started, we were literally we just

1274
00:56:35,880 --> 00:56:38,319
Speaker 3: had a website. And that's great because if you tell

1275
00:56:38,360 --> 00:56:41,200
Speaker 3: someone or someone like find you through organic search, you

1276
00:56:41,239 --> 00:56:44,040
Speaker 3: know you can you can make a sale. But yeah,

1277
00:56:44,080 --> 00:56:47,080
Speaker 3: having that omni channel approach and just having more ways

1278
00:56:47,080 --> 00:56:49,480
Speaker 3: for customers to find you, I think I think was

1279
00:56:49,520 --> 00:56:51,239
Speaker 3: the key. So it's like, yeah, you can find it

1280
00:56:51,239 --> 00:56:54,359
Speaker 3: on the website. But also, hey, let's say someone want

1281
00:56:54,400 --> 00:56:56,560
Speaker 3: to LinkedIn first, they can also find us.

1282
00:56:56,600 --> 00:56:59,320
Speaker 4: So when you had Brandon not branded, we had resumes

1283
00:56:59,360 --> 00:57:03,040
Speaker 4: dot co. It was just you writing the resumes brand resumes?

1284
00:57:03,080 --> 00:57:05,439
Speaker 3: Now is it you? Who else is doing it? Yeah?

1285
00:57:05,480 --> 00:57:07,960
Speaker 3: So brand resumes. We have a team of about twenty

1286
00:57:07,960 --> 00:57:11,920
Speaker 3: two right now, so about sixteen seventeen resume riders on

1287
00:57:12,000 --> 00:57:14,560
Speaker 3: staff with the chief resume writers, so I kind of

1288
00:57:14,560 --> 00:57:17,000
Speaker 3: review all the resumes that come in and out. We

1289
00:57:17,040 --> 00:57:18,840
Speaker 3: have like a software engineer who works on the back

1290
00:57:18,960 --> 00:57:21,680
Speaker 3: end stuff, and then like some other virtual assistance.

1291
00:57:21,960 --> 00:57:24,560
Speaker 2: So yeah, you have twenty two resume writers.

1292
00:57:24,120 --> 00:57:25,840
Speaker 3: Seventeen resume riders a team of twenty two.

1293
00:57:25,880 --> 00:57:26,920
Speaker 2: So are they like freelance?

1294
00:57:27,160 --> 00:57:29,360
Speaker 3: Yeah, so everybody's a freelancers. So that's really the model

1295
00:57:29,520 --> 00:57:32,120
Speaker 3: is to. Is that I realized really early on, is

1296
00:57:32,120 --> 00:57:34,200
Speaker 3: that hey, you know, I would love to be able

1297
00:57:34,200 --> 00:57:36,800
Speaker 3: to hire as much full time resume writers as I could,

1298
00:57:36,920 --> 00:57:39,560
Speaker 3: right because that way you know that it's consistency, right,

1299
00:57:39,600 --> 00:57:41,240
Speaker 3: because you don't want to have to worry about Let's

1300
00:57:41,240 --> 00:57:42,800
Speaker 3: say you wake up tomorrow, you get a ton of

1301
00:57:42,880 --> 00:57:45,959
Speaker 3: new waters and the freelancers like, hey, like I can't

1302
00:57:46,000 --> 00:57:48,600
Speaker 3: work or I'm not available, or hey, I chose to

1303
00:57:48,720 --> 00:57:50,760
Speaker 3: like quit freelancing. You know, you're kind of dead in

1304
00:57:50,800 --> 00:57:54,000
Speaker 3: the water. But at the same time, the more freelancers

1305
00:57:54,040 --> 00:57:55,560
Speaker 3: that you do have, like you kind of have a

1306
00:57:55,600 --> 00:57:57,720
Speaker 3: bigger pool of people to choose from. So a lot

1307
00:57:57,760 --> 00:57:59,960
Speaker 3: of our resume writers are freelancers, and it's a great

1308
00:58:00,160 --> 00:58:03,400
Speaker 3: model for them because we bring everything as brand resumes.

1309
00:58:03,400 --> 00:58:05,880
Speaker 3: We do the sales, we do the marketing, we handle

1310
00:58:05,960 --> 00:58:08,439
Speaker 3: the payment costs. You literally just have to do the

1311
00:58:09,000 --> 00:58:11,520
Speaker 3: actually do the resume, and then we'll manage the entire

1312
00:58:11,560 --> 00:58:13,920
Speaker 3: process and we also give you the process. What's the

1313
00:58:13,920 --> 00:58:17,040
Speaker 3: turnaround ton so the so the turnaround time is about

1314
00:58:17,120 --> 00:58:19,600
Speaker 3: five to seven business days from the time that you

1315
00:58:19,640 --> 00:58:22,120
Speaker 3: purchase a service at Brand Resumes, which is faster than

1316
00:58:22,160 --> 00:58:24,840
Speaker 3: our competitors. So, believe it or not, some people take

1317
00:58:24,880 --> 00:58:28,720
Speaker 3: two weeks, three weeks to do a resume. I'm telling you.

1318
00:58:28,720 --> 00:58:30,320
Speaker 3: You know, you're looking for a job. You're like and

1319
00:58:30,360 --> 00:58:32,080
Speaker 3: you want a new resume, and someone's like, hey, i'll

1320
00:58:32,080 --> 00:58:33,960
Speaker 3: give it to you back in two three weeks. Na,

1321
00:58:34,000 --> 00:58:35,680
Speaker 3: a lot can happen in two weeks. You can a

1322
00:58:35,680 --> 00:58:37,600
Speaker 3: lot of opportunities can get passed up in two weeks

1323
00:58:37,640 --> 00:58:39,800
Speaker 3: if you're not able to apply with a good resume.

1324
00:58:40,000 --> 00:58:42,120
Speaker 3: And what would happen is sometimes people say, hey, well,

1325
00:58:42,440 --> 00:58:44,640
Speaker 3: you know, like in the meantime, should I apply to

1326
00:58:44,640 --> 00:58:47,760
Speaker 3: the jobs with what I have? Quick answer no, right,

1327
00:58:48,000 --> 00:58:49,680
Speaker 3: like if you're if you're a document if you aren't

1328
00:58:49,680 --> 00:58:52,400
Speaker 3: confident in your document? Right, because your resume is really

1329
00:58:52,440 --> 00:58:55,000
Speaker 3: like a marketing tool. It's a powerful marketing tool that's

1330
00:58:55,080 --> 00:58:58,080
Speaker 3: used to sell who you are to the hirements and

1331
00:58:58,160 --> 00:58:59,960
Speaker 3: what the analulgy that I like to use is look,

1332
00:59:01,080 --> 00:59:04,320
Speaker 3: the hiring manager and the recruiter, they're the buyer. You

1333
00:59:04,880 --> 00:59:07,480
Speaker 3: as a candidate, you're the You're the product. So you

1334
00:59:07,520 --> 00:59:09,480
Speaker 3: want to you know, apply with like that, with that

1335
00:59:09,560 --> 00:59:11,760
Speaker 3: best you know, professional look on there.

1336
00:59:12,000 --> 00:59:14,960
Speaker 2: So all right, so walk me through this process. I'm

1337
00:59:15,000 --> 00:59:16,640
Speaker 2: trying to I'm trying to find a job, right, I

1338
00:59:16,680 --> 00:59:19,560
Speaker 2: want to be an account What do I like? How

1339
00:59:19,560 --> 00:59:22,040
Speaker 2: do you write my resume? Do I tell you? Is

1340
00:59:22,080 --> 00:59:25,560
Speaker 2: it like a pre written like a questionnaire thing online?

1341
00:59:25,600 --> 00:59:28,760
Speaker 2: Like and then from those questions somebody writes it, or

1342
00:59:28,800 --> 00:59:30,760
Speaker 2: do I have to come with something written already and

1343
00:59:30,760 --> 00:59:32,080
Speaker 2: you revise it? Like how is it done.

1344
00:59:32,240 --> 00:59:34,360
Speaker 3: Yeah, So there's so there's a few different approaches in

1345
00:59:34,400 --> 00:59:37,480
Speaker 3: the resume writing world. Like sometimes so there's a questionnaire

1346
00:59:37,480 --> 00:59:39,200
Speaker 3: process that we use, and I'll kind of get into that.

1347
00:59:39,320 --> 00:59:42,720
Speaker 3: Sometimes resume writers like to do phone interviews, so you'll

1348
00:59:42,720 --> 00:59:44,120
Speaker 3: get on the phone and you will kind of talk

1349
00:59:44,120 --> 00:59:46,760
Speaker 3: about everything that's going on, and they'll record the conversation

1350
00:59:47,120 --> 00:59:49,560
Speaker 3: and go back to it afterwards. What I realized by

1351
00:59:49,600 --> 00:59:51,320
Speaker 3: doing that in the beginning is that that's not really

1352
00:59:51,360 --> 00:59:54,040
Speaker 3: the most efficient process per se for resident writing. So

1353
00:59:54,040 --> 00:59:56,240
Speaker 3: we do so we do opt for the questionnaire. So

1354
00:59:56,280 --> 00:59:58,200
Speaker 3: all right, so let's say you came to us and say, hey,

1355
00:59:58,560 --> 01:00:01,040
Speaker 3: I want to become an accountant. I done some internships,

1356
01:00:01,080 --> 01:00:04,720
Speaker 3: or let's say I'm looking at transition from as a teacher.

1357
01:00:04,800 --> 01:00:06,280
Speaker 3: You just know that's what you want to do. We

1358
01:00:06,320 --> 01:00:09,440
Speaker 3: would literally take whatever you have, right, so your resume,

1359
01:00:09,600 --> 01:00:11,360
Speaker 3: or if you don't have one, will create it from scratch,

1360
01:00:11,720 --> 01:00:14,400
Speaker 3: and we really want to focus on your accomplishments, your

1361
01:00:14,400 --> 01:00:17,120
Speaker 3: success stories, and your key achievements, right because it's really

1362
01:00:17,120 --> 01:00:19,600
Speaker 3: about what you've done. A company doesn't care about what

1363
01:00:19,640 --> 01:00:22,120
Speaker 3: you can do because they're assuming that you can do

1364
01:00:22,160 --> 01:00:24,120
Speaker 3: the job, but it's about how are you better than

1365
01:00:24,120 --> 01:00:27,240
Speaker 3: everybody else? How can we show your story? And how

1366
01:00:27,240 --> 01:00:29,960
Speaker 3: can we and how can we connect with that? Right?

1367
01:00:30,320 --> 01:00:33,240
Speaker 3: So we'll go ahead, We'll take your resume, we will

1368
01:00:33,280 --> 01:00:35,280
Speaker 3: work with you closely to rewrite it. So we do

1369
01:00:35,440 --> 01:00:37,960
Speaker 3: we actually do the writing. You give us the information

1370
01:00:38,080 --> 01:00:40,680
Speaker 3: up front, and we'll literally craft your story for you.

1371
01:00:42,360 --> 01:00:44,920
Speaker 2: Okay, And so all right, so okay, give the story,

1372
01:00:45,040 --> 01:00:47,880
Speaker 2: you craft it for me. I get to see it

1373
01:00:48,080 --> 01:00:49,680
Speaker 2: or that's like once it's done's done.

1374
01:00:50,000 --> 01:00:52,600
Speaker 3: No. So there's a very a very collaborative process. So

1375
01:00:52,640 --> 01:00:55,560
Speaker 3: we would literally give you a draft resume, right, and

1376
01:00:55,600 --> 01:00:57,400
Speaker 3: you would be able to rate it say hey, you

1377
01:00:57,400 --> 01:01:00,520
Speaker 3: know this is excellent, ready to finalize? Hey this is good,

1378
01:01:00,680 --> 01:01:03,400
Speaker 3: Hey this is bad? And based off of your initial feedback,

1379
01:01:03,520 --> 01:01:05,960
Speaker 3: we would then continue to retweek it through some revisions

1380
01:01:05,960 --> 01:01:07,720
Speaker 3: to make sure that we're putting it in the best

1381
01:01:07,800 --> 01:01:10,480
Speaker 3: light for you. Right, But you sign off on the resume. So,

1382
01:01:10,960 --> 01:01:12,600
Speaker 3: and it's pretty awesome because a lot of times the

1383
01:01:12,600 --> 01:01:14,800
Speaker 3: resume writers are like, hey, if you work with us,

1384
01:01:14,800 --> 01:01:17,400
Speaker 3: you have one or two revisions. We have unlimited revisions

1385
01:01:17,640 --> 01:01:19,320
Speaker 3: until you say, hey, I'm ready to sign off.

1386
01:01:19,360 --> 01:01:22,040
Speaker 4: So I'll get the final draft and then what now,

1387
01:01:22,040 --> 01:01:23,400
Speaker 4: it's like, I got to go find a job.

1388
01:01:23,440 --> 01:01:26,000
Speaker 3: We'll like, do y'all helping that process too? Yeah? Absolutely,

1389
01:01:26,040 --> 01:01:29,160
Speaker 3: So Brand Resumes. We are a resume writing and career

1390
01:01:29,200 --> 01:01:32,439
Speaker 3: advancement service. And I like the notion of end career

1391
01:01:32,440 --> 01:01:34,400
Speaker 3: advancement because the resume writing is not what we do.

1392
01:01:34,480 --> 01:01:36,760
Speaker 3: It's really the core of your job search. You want

1393
01:01:36,800 --> 01:01:38,760
Speaker 3: to have an amazing resume. You also want to have

1394
01:01:38,760 --> 01:01:41,280
Speaker 3: a really good LinkedIn, right. But what we also do

1395
01:01:41,320 --> 01:01:43,960
Speaker 3: is something called resume distribution. So we can literally take

1396
01:01:44,000 --> 01:01:46,160
Speaker 3: your resume and post it up to sixty of the

1397
01:01:46,160 --> 01:01:49,240
Speaker 3: top job boards in an automated fashion. So what we're

1398
01:01:49,240 --> 01:01:51,800
Speaker 3: telling you depending on my industry, Yeah, depending on the industry.

1399
01:01:51,760 --> 01:01:53,760
Speaker 3: So I'm telling you, Hey, you're looking for education jobs,

1400
01:01:54,000 --> 01:01:55,800
Speaker 3: we know all ed catching job boards. Hey you're looking

1401
01:01:55,800 --> 01:01:57,640
Speaker 3: for a tech job, we know all the tech job boards.

1402
01:01:57,800 --> 01:02:00,160
Speaker 3: So instead of you sitting there and researching that we

1403
01:02:00,200 --> 01:02:02,200
Speaker 3: know what those are. We can post your resume. Right,

1404
01:02:02,880 --> 01:02:05,960
Speaker 3: how do you guys know? So through the questionnaire. So

1405
01:02:06,000 --> 01:02:08,840
Speaker 3: through the questionnaire process, we know exactly what you're looking for.

1406
01:02:09,240 --> 01:02:11,160
Speaker 3: And when we also do something that I really like

1407
01:02:11,320 --> 01:02:14,200
Speaker 3: is something called target jobs at Booster, and we apply

1408
01:02:14,240 --> 01:02:16,280
Speaker 3: the jobs on your behalf. So let's say you're working

1409
01:02:16,320 --> 01:02:18,200
Speaker 3: nine to five or you're looking at get kind of

1410
01:02:18,200 --> 01:02:19,560
Speaker 3: get out of your current role, but you just don't

1411
01:02:19,560 --> 01:02:21,200
Speaker 3: have the time, you don't want to apply the jobs

1412
01:02:21,200 --> 01:02:23,320
Speaker 3: while you're at work. We take that burden off of you.

1413
01:02:24,000 --> 01:02:27,480
Speaker 2: That's dope. So I really like the idea of it's

1414
01:02:27,520 --> 01:02:29,760
Speaker 2: like custom made suit, like you know, like you're going

1415
01:02:29,840 --> 01:02:32,120
Speaker 2: for if anybody's got a suit made, like you just

1416
01:02:32,120 --> 01:02:35,400
Speaker 2: don't get a suit like they do your measurements first,

1417
01:02:35,720 --> 01:02:37,720
Speaker 2: and then you go on for the first fitting and

1418
01:02:37,760 --> 01:02:40,320
Speaker 2: then it's like second fitting, sometimes even a third fitting,

1419
01:02:40,600 --> 01:02:43,360
Speaker 2: because the first fitting is like it might not fit properly,

1420
01:02:43,680 --> 01:02:45,320
Speaker 2: so then they got to bring the suit in they

1421
01:02:45,320 --> 01:02:47,040
Speaker 2: got to make some changes to it. So that's pretty

1422
01:02:47,080 --> 01:02:49,120
Speaker 2: much what you're doing with the resume. Yeah, not just

1423
01:02:49,160 --> 01:02:51,720
Speaker 2: like pumping them out like you're like saying, Okay, how

1424
01:02:51,760 --> 01:02:53,720
Speaker 2: do you like this? We need to tweak this, we

1425
01:02:53,720 --> 01:02:56,040
Speaker 2: need to do this, and then when they get it,

1426
01:02:56,160 --> 01:02:59,920
Speaker 2: they are fully confident that it's to the best of them.

1427
01:03:00,480 --> 01:03:03,280
Speaker 3: Right, They're confident, and typically when they see the draft,

1428
01:03:03,320 --> 01:03:05,200
Speaker 3: they're they're like they're literally in love. They're like, wow,

1429
01:03:05,240 --> 01:03:07,080
Speaker 3: like I wasn't. I didn't know what I was expecting,

1430
01:03:07,120 --> 01:03:09,680
Speaker 3: because you think about a new resume, like there's a

1431
01:03:09,720 --> 01:03:11,680
Speaker 3: lot of different ideas that we floating in your head

1432
01:03:11,680 --> 01:03:13,920
Speaker 3: about what that might look like. But clients are typically

1433
01:03:13,920 --> 01:03:16,680
Speaker 3: really happy when they see the actual draft resume we

1434
01:03:16,760 --> 01:03:18,680
Speaker 3: go through to finalize it, and then we take it

1435
01:03:18,720 --> 01:03:20,640
Speaker 3: and say, hey, let's post it up. Let's try and

1436
01:03:20,680 --> 01:03:23,280
Speaker 3: get you some some tracks in your job search.

1437
01:03:23,480 --> 01:03:27,320
Speaker 2: So for I'm a business standpoint, the writers do they

1438
01:03:27,360 --> 01:03:29,640
Speaker 2: get mad, like they're like, I got to rewrite this

1439
01:03:29,720 --> 01:03:31,600
Speaker 2: thing again, Like how does that work?

1440
01:03:31,920 --> 01:03:36,000
Speaker 3: So we've built a pretty efficient process around revisions, right,

1441
01:03:36,080 --> 01:03:38,000
Speaker 3: so before you know it was all it was actually

1442
01:03:38,000 --> 01:03:40,080
Speaker 3: all all all email based. And a key thing that

1443
01:03:40,120 --> 01:03:42,360
Speaker 3: I want to talk about is just understanding your process.

1444
01:03:42,600 --> 01:03:45,040
Speaker 3: So when we first started with resumes dot Com, with

1445
01:03:45,160 --> 01:03:48,680
Speaker 3: brandsumes dot Com, it was all manual. So we literally

1446
01:03:48,720 --> 01:03:51,080
Speaker 3: had just like a regular Google Drive and that's where

1447
01:03:51,080 --> 01:03:53,080
Speaker 3: we handled all of our orders. But what we did

1448
01:03:53,160 --> 01:03:56,160
Speaker 3: is we built a platform to manage the entire order

1449
01:03:56,200 --> 01:03:58,800
Speaker 3: process that the clients go through now. And so in

1450
01:03:58,840 --> 01:04:01,040
Speaker 3: that process when they do get the od draft resume,

1451
01:04:01,360 --> 01:04:04,240
Speaker 3: we have a box that says, hey, give us your

1452
01:04:04,360 --> 01:04:08,080
Speaker 3: revision request. So they're very target and specific with exactly

1453
01:04:08,120 --> 01:04:11,240
Speaker 3: what they want to do, like change this, change that, right,

1454
01:04:11,280 --> 01:04:13,280
Speaker 3: so we know exactly how we need to edit the

1455
01:04:13,320 --> 01:04:15,440
Speaker 3: resume for the client. Due that cuts down on the

1456
01:04:15,480 --> 01:04:17,880
Speaker 3: time absolutely exactly because you can go back and forth

1457
01:04:17,920 --> 01:04:20,000
Speaker 3: like six seven times and now we know exactly what

1458
01:04:20,040 --> 01:04:22,160
Speaker 3: you want to fix, let's fix it.

1459
01:04:22,160 --> 01:04:25,200
Speaker 2: It's an investment and resume. I mean, in this environment,

1460
01:04:25,200 --> 01:04:28,160
Speaker 2: it's a competitive environment for people coming out of college.

1461
01:04:28,240 --> 01:04:31,120
Speaker 2: People that's not only you know, the hardest people to

1462
01:04:31,120 --> 01:04:34,600
Speaker 2: find jobs is on people that's transitioning, Like they might

1463
01:04:34,600 --> 01:04:36,600
Speaker 2: be like forty to fifty and they've worked at a

1464
01:04:36,640 --> 01:04:38,800
Speaker 2: company for like twenty and thirty years. Like I have

1465
01:04:38,840 --> 01:04:41,160
Speaker 2: clients that like get laid off and it's like you've

1466
01:04:41,160 --> 01:04:43,000
Speaker 2: been at one company for thirty years and you're fifty

1467
01:04:43,080 --> 01:04:46,280
Speaker 2: years old, and you know, employers are probably hire somebody

1468
01:04:46,320 --> 01:04:48,120
Speaker 2: that's twenty two cause they could pay them a lot

1469
01:04:48,200 --> 01:04:50,640
Speaker 2: or less. Absolutely, so now it's like, yeah, you're in

1470
01:04:50,680 --> 01:04:54,439
Speaker 2: a tough spot. And so any advantage that you can

1471
01:04:54,560 --> 01:04:58,280
Speaker 2: that you can give yourself in the job world if

1472
01:04:58,280 --> 01:04:59,880
Speaker 2: you're looking for a job is an.

1473
01:05:00,240 --> 01:05:02,960
Speaker 3: Yeah, and there's even published statistics so on professional resume

1474
01:05:03,000 --> 01:05:05,600
Speaker 3: riding firms and how you know, with a new crafted

1475
01:05:05,640 --> 01:05:08,640
Speaker 3: resume you can sometimes get a twenty to thirty percent

1476
01:05:08,680 --> 01:05:11,360
Speaker 3: salary increase or bump by just having you know, a

1477
01:05:11,360 --> 01:05:13,320
Speaker 3: good resume that's going to get you to that to

1478
01:05:13,360 --> 01:05:15,400
Speaker 3: that next level, right, because sometimes like you're in a

1479
01:05:15,520 --> 01:05:17,880
Speaker 3: role and you may be qualified for a promotion, but

1480
01:05:17,920 --> 01:05:19,320
Speaker 3: you just don't know because they're not just going to

1481
01:05:19,360 --> 01:05:21,240
Speaker 3: come you say, hey, we're gonna we're gonna just pay

1482
01:05:21,280 --> 01:05:23,240
Speaker 3: you more. But with the new resume, you can go

1483
01:05:23,320 --> 01:05:25,440
Speaker 3: out and apply to different roles and you should get

1484
01:05:25,480 --> 01:05:25,880
Speaker 3: some traction.

1485
01:05:26,240 --> 01:05:28,640
Speaker 4: So so based on when you get the final revision

1486
01:05:28,640 --> 01:05:30,360
Speaker 4: and you put it on the job boards, is my

1487
01:05:30,440 --> 01:05:32,200
Speaker 4: resume shooting to the top of the job board?

1488
01:05:32,640 --> 01:05:34,600
Speaker 3: Do you know? Is there any guarantee on that? So

1489
01:05:34,840 --> 01:05:37,520
Speaker 3: your resume, So it depends, right, because the recruiting is

1490
01:05:37,560 --> 01:05:40,120
Speaker 3: really driven by the recruiters and the hire managers. They're

1491
01:05:40,160 --> 01:05:41,840
Speaker 3: the ones who are actually going to the job boards

1492
01:05:41,880 --> 01:05:44,360
Speaker 3: and pulling resumes. But the thing is, if if you're

1493
01:05:44,400 --> 01:05:46,520
Speaker 3: not showing up, then you can't be seen, right, So

1494
01:05:46,560 --> 01:05:48,040
Speaker 3: if you're not even on the job boards and you

1495
01:05:48,040 --> 01:05:50,439
Speaker 3: don't even have an opportunity to have your resume pulled,

1496
01:05:50,560 --> 01:05:52,240
Speaker 3: and the fact that you're applying for it helps in

1497
01:05:52,280 --> 01:05:54,920
Speaker 3: that process exactly because now you're up on multiple job boards.

1498
01:05:54,960 --> 01:05:56,840
Speaker 3: And so sometimes the way it works is that recruiters

1499
01:05:56,840 --> 01:05:59,400
Speaker 3: will have individual relationships with different job boards. So let's

1500
01:05:59,400 --> 01:06:02,560
Speaker 3: say a recruiter is posting a job to zip recruiter

1501
01:06:02,600 --> 01:06:05,760
Speaker 3: and LinkedIn. But let's say they're not on Glass or

1502
01:06:05,800 --> 01:06:08,080
Speaker 3: for example, right, But the more job boards that you're

1503
01:06:08,160 --> 01:06:11,120
Speaker 3: on as an applicant, you have more visibility because let's

1504
01:06:11,120 --> 01:06:13,680
Speaker 3: say a recruiter is a partner with this job board

1505
01:06:13,680 --> 01:06:15,400
Speaker 3: and that job board, and then they can find you.

1506
01:06:16,120 --> 01:06:20,360
Speaker 2: Gotcha, gotcha do a lot of services. Man, Yeah, it's good.

1507
01:06:20,400 --> 01:06:21,520
Speaker 2: How'd you grow so fast?

1508
01:06:21,560 --> 01:06:21,640
Speaker 4: Like?

1509
01:06:21,640 --> 01:06:24,320
Speaker 2: How did that? It just all just do with different

1510
01:06:24,320 --> 01:06:25,360
Speaker 2: avenues of advertising.

1511
01:06:25,520 --> 01:06:27,040
Speaker 3: Well, I would say that we had a lot of

1512
01:06:27,120 --> 01:06:29,680
Speaker 3: organic growth, one through word of mouth. As soon as

1513
01:06:29,720 --> 01:06:32,080
Speaker 3: we started, people started talking about us a lot like hey,

1514
01:06:32,160 --> 01:06:33,640
Speaker 3: like I was able to We had a lot of

1515
01:06:33,760 --> 01:06:35,680
Speaker 3: early success stories, i'd say, which was huge. So we

1516
01:06:35,720 --> 01:06:38,320
Speaker 3: started creating videos on you know, client saying hey, I

1517
01:06:38,360 --> 01:06:40,760
Speaker 3: got a new resume, and then within two months I'm

1518
01:06:40,760 --> 01:06:43,400
Speaker 3: getting tons of hit ups on LinkedIn. Recruiters actually reach

1519
01:06:43,440 --> 01:06:44,880
Speaker 3: out to candidates too, so we got a lot of

1520
01:06:44,880 --> 01:06:48,520
Speaker 3: word of mouth from just no recent referrals. And then

1521
01:06:48,600 --> 01:06:51,600
Speaker 3: when we started to pick up on Profinder, I said, hey,

1522
01:06:51,880 --> 01:06:55,160
Speaker 3: I need to duplicate myself. So I'm not just on Profinder,

1523
01:06:55,200 --> 01:06:57,560
Speaker 3: but my entire team is on Profinder as well. And

1524
01:06:57,600 --> 01:07:00,520
Speaker 3: so when you look at getting leads are higher, team

1525
01:07:00,560 --> 01:07:03,280
Speaker 3: is getting leads for the resume writing services as well,

1526
01:07:03,360 --> 01:07:04,640
Speaker 3: which is which is really impactful.

1527
01:07:05,240 --> 01:07:08,240
Speaker 4: Your pricing option is something that separates you as well. Yeah,

1528
01:07:08,240 --> 01:07:09,040
Speaker 4: talk about that a little bit.

1529
01:07:09,160 --> 01:07:11,960
Speaker 3: Yeah, absolutely, And so with the we have pretty strategic

1530
01:07:12,000 --> 01:07:15,080
Speaker 3: pricing because we do offer all of our services standalone,

1531
01:07:15,320 --> 01:07:19,080
Speaker 3: but there's this huge power in packages, and so what

1532
01:07:19,120 --> 01:07:21,560
Speaker 3: we do is we literally bundle. We say, hey, you know,

1533
01:07:21,600 --> 01:07:23,840
Speaker 3: you can do a resume, you can do a LinkedIn

1534
01:07:24,000 --> 01:07:25,720
Speaker 3: and will also give you a free thinking note letter

1535
01:07:25,720 --> 01:07:27,800
Speaker 3: of template, which is huge because when you do start

1536
01:07:27,800 --> 01:07:29,520
Speaker 3: getting these interviews, you want to say thank you, right,

1537
01:07:29,520 --> 01:07:31,720
Speaker 3: that's a rule of thumb, Like any interview that you

1538
01:07:31,800 --> 01:07:33,840
Speaker 3: go on, you should definitely be saying thank you afterwards.

1539
01:07:33,840 --> 01:07:35,440
Speaker 3: And there's a really you know, interesting way that you

1540
01:07:35,440 --> 01:07:38,640
Speaker 3: should be doing that. Hey, this is the model that's free.

1541
01:07:39,320 --> 01:07:41,360
Speaker 3: So with the packages people can kind of go in

1542
01:07:41,720 --> 01:07:44,360
Speaker 3: and I quickly identify. Another key thing that I would

1543
01:07:44,440 --> 01:07:47,720
Speaker 3: say why we grew so fast is that we clients

1544
01:07:47,760 --> 01:07:50,360
Speaker 3: can identify with our services. Right. So, back when we're

1545
01:07:50,360 --> 01:07:52,640
Speaker 3: doing resumes dot co, someone would come to us and

1546
01:07:52,640 --> 01:07:55,200
Speaker 3: say I need a resume, would say okay. But now

1547
01:07:55,200 --> 01:07:57,800
Speaker 3: it's like we specialize in a few different industries, so

1548
01:07:57,840 --> 01:08:00,720
Speaker 3: we really you know, do resumes in tech achnology all

1549
01:08:00,800 --> 01:08:04,600
Speaker 3: day every day, marketing, legal, sales, HR education, right, so

1550
01:08:04,640 --> 01:08:07,120
Speaker 3: some of the faster growing industries. And so when people

1551
01:08:07,160 --> 01:08:09,640
Speaker 3: come to our website, they quickly identify and then they

1552
01:08:09,640 --> 01:08:11,120
Speaker 3: see a package that really works for them, and then

1553
01:08:11,240 --> 01:08:13,360
Speaker 3: they end up a purching it. But before they purchase

1554
01:08:13,440 --> 01:08:16,519
Speaker 3: the package, we have essentially like a consultation process. So

1555
01:08:16,560 --> 01:08:18,880
Speaker 3: with the consultation process, which I feel like is huge

1556
01:08:18,920 --> 01:08:21,320
Speaker 3: for any services based business. You should have some type

1557
01:08:21,360 --> 01:08:25,719
Speaker 3: of consultation process, whether it's like fifteen minute intro calls

1558
01:08:25,880 --> 01:08:28,479
Speaker 3: or thirty minute calls, to really understand your customer and

1559
01:08:28,560 --> 01:08:30,600
Speaker 3: be able to tell them about what's going on. And

1560
01:08:30,600 --> 01:08:33,439
Speaker 3: I think that's what really differentiates ourselves. When clients get

1561
01:08:33,479 --> 01:08:35,680
Speaker 3: on the call to learn about our services, we tell

1562
01:08:35,720 --> 01:08:39,400
Speaker 3: them everything they have complete visibility into the process, the

1563
01:08:39,439 --> 01:08:41,720
Speaker 3: next steps, and what they should expect. So it's a

1564
01:08:41,760 --> 01:08:43,800
Speaker 3: no brainer. So I'm telling you, look, if this is

1565
01:08:43,840 --> 01:08:46,479
Speaker 3: good for you, these are the prices, and then they

1566
01:08:46,479 --> 01:08:48,600
Speaker 3: connect within it and then they typically purchase. I just

1567
01:08:48,600 --> 01:08:49,920
Speaker 3: had a conversation with my colleague.

1568
01:08:50,280 --> 01:08:52,080
Speaker 4: Son is home from college and he's trying to get

1569
01:08:52,120 --> 01:08:54,439
Speaker 4: a job, and she was like, his resume sucks. I

1570
01:08:54,520 --> 01:08:57,040
Speaker 4: was like, funny, I got an interview today with a guy.

1571
01:08:57,439 --> 01:08:58,920
Speaker 4: Maybe actually let you meet him.

1572
01:09:00,080 --> 01:09:03,200
Speaker 2: Real thing. It's a real thing. And like I said,

1573
01:09:03,200 --> 01:09:05,880
Speaker 2: I mean, I'm blessed to never have a resume, but no,

1574
01:09:05,960 --> 01:09:10,599
Speaker 2: it's very blessed, but the vast majority of everybody at

1575
01:09:10,600 --> 01:09:12,360
Speaker 2: one point has to put to the other resume. And

1576
01:09:12,360 --> 01:09:14,600
Speaker 2: it's like, once again one of these things where you

1577
01:09:14,640 --> 01:09:15,639
Speaker 2: don't really learn about.

1578
01:09:15,479 --> 01:09:17,439
Speaker 3: It in school, definitely, and you just.

1579
01:09:17,439 --> 01:09:20,360
Speaker 2: Kind of wing it. You google or you try to

1580
01:09:20,400 --> 01:09:22,240
Speaker 2: you know, you got to hire somebody to help you,

1581
01:09:22,320 --> 01:09:23,840
Speaker 2: and it's like you don't want to play around with

1582
01:09:23,920 --> 01:09:27,599
Speaker 2: something that your career is riding on. True, it's like,

1583
01:09:28,040 --> 01:09:29,880
Speaker 2: if you think about it like that, it's like a

1584
01:09:29,880 --> 01:09:34,639
Speaker 2: couple hundred dollars could potentially, you know, save you hundreds

1585
01:09:34,640 --> 01:09:36,560
Speaker 2: of thousands of dollars potentially.

1586
01:09:37,560 --> 01:09:39,360
Speaker 3: Imagine if you're being underpaid for a role and you

1587
01:09:39,360 --> 01:09:41,840
Speaker 3: don't even know about it. That's another thing that hurts.

1588
01:09:42,160 --> 01:09:44,400
Speaker 3: And I see that a lot some contests and say, hey,

1589
01:09:44,400 --> 01:09:46,800
Speaker 3: I'm only getting paid fifty thousand dollars and I know

1590
01:09:47,080 --> 01:09:49,160
Speaker 3: through LinkedIn salary, through those different tools, Yeah, you can

1591
01:09:49,160 --> 01:09:51,439
Speaker 3: be getting seventy seventy five for this role. This is

1592
01:09:51,439 --> 01:09:54,360
Speaker 3: a high demand role. What are you doing right, Let's

1593
01:09:54,360 --> 01:09:56,640
Speaker 3: do your resume, put it out there and if you

1594
01:09:56,840 --> 01:09:58,559
Speaker 3: kind of get some attraction, so that's huge. So one

1595
01:09:58,600 --> 01:10:00,680
Speaker 3: is being underpaid, and he spoke, that's something that's really

1596
01:10:00,680 --> 01:10:02,880
Speaker 3: interesting about you know, having a job for you know,

1597
01:10:02,920 --> 01:10:06,160
Speaker 3: ten fifteen years. Ideally you should open up your resume

1598
01:10:06,240 --> 01:10:10,040
Speaker 3: every six months straight up, like you should really take

1599
01:10:10,080 --> 01:10:13,439
Speaker 3: an assessment of your skill sets, because we are constantly

1600
01:10:13,479 --> 01:10:16,519
Speaker 3: developing ourselves our professional development. Right six months from now,

1601
01:10:16,680 --> 01:10:19,720
Speaker 3: you may learn some new skill sets, you may work

1602
01:10:19,800 --> 01:10:22,480
Speaker 3: on a strategic project, you might have a new accomplishment.

1603
01:10:23,280 --> 01:10:25,080
Speaker 3: Open your resume and then that's and then you know

1604
01:10:25,120 --> 01:10:26,120
Speaker 3: you should have that on there.

1605
01:10:26,160 --> 01:10:28,280
Speaker 2: And also even for people that have a job, people

1606
01:10:28,680 --> 01:10:32,400
Speaker 2: by nature are creatures of habit and we're scared of change.

1607
01:10:32,560 --> 01:10:33,960
Speaker 2: So a lot of time people just stay in a

1608
01:10:34,080 --> 01:10:36,679
Speaker 2: job and then just to just stay because they don't

1609
01:10:36,680 --> 01:10:38,679
Speaker 2: want to leave it. But even if you don't get fired,

1610
01:10:38,720 --> 01:10:42,080
Speaker 2: even if you are quote unquote comfortable, you still might

1611
01:10:42,120 --> 01:10:43,920
Speaker 2: want to put your resume out there to see what

1612
01:10:44,000 --> 01:10:46,599
Speaker 2: the possibility about a big toties You might you might

1613
01:10:46,640 --> 01:10:49,240
Speaker 2: be undervalued. Yeah, it happens all the time.

1614
01:10:49,280 --> 01:10:50,720
Speaker 3: I tell us all the time to my clients. You

1615
01:10:50,720 --> 01:10:54,160
Speaker 3: can be comfortable, but don't be complacent, right, because complacency

1616
01:10:54,200 --> 01:10:56,360
Speaker 3: like if you're sitting there and you know you just

1617
01:10:56,840 --> 01:10:58,439
Speaker 3: you don't you don't want to see what's out there.

1618
01:10:58,439 --> 01:11:00,360
Speaker 3: You just want to stick to what what feels good.

1619
01:11:00,479 --> 01:11:02,960
Speaker 3: You know, you can be passing tons of opportunities by

1620
01:11:03,360 --> 01:11:05,240
Speaker 3: and just by putting yourself out there and just getting

1621
01:11:05,280 --> 01:11:08,000
Speaker 3: an assessment of what you're worth. You should know you're

1622
01:11:08,040 --> 01:11:10,680
Speaker 3: worth right, That's a that's a really basic thing, like

1623
01:11:10,960 --> 01:11:14,160
Speaker 3: what am I worth? Right? And just knowing that is

1624
01:11:14,200 --> 01:11:16,040
Speaker 3: really powerful because then you can set your price.

1625
01:11:17,640 --> 01:11:21,200
Speaker 2: Now, it's powerful. Man, Brandon, We appreciate you, man, really

1626
01:11:21,200 --> 01:11:25,559
Speaker 2: really appreciate that. Definitely pride, you know, like I said,

1627
01:11:25,600 --> 01:11:28,400
Speaker 2: I mean, if the vast majority of people have to

1628
01:11:28,439 --> 01:11:32,559
Speaker 2: get resumes done, So why not go to somebody that

1629
01:11:32,880 --> 01:11:35,680
Speaker 2: you can identify with? Why not go to somebody that

1630
01:11:35,760 --> 01:11:39,559
Speaker 2: you know is obviously extremely bright. And this is really

1631
01:11:39,600 --> 01:11:41,559
Speaker 2: the whole platform of earning your leisures that we like

1632
01:11:41,600 --> 01:11:44,960
Speaker 2: to bring our entrepreneurs that not only can you learn from,

1633
01:11:45,080 --> 01:11:49,000
Speaker 2: but you can also support too. So how can they

1634
01:11:49,560 --> 01:11:52,800
Speaker 2: find information on your website? Your social media handles all

1635
01:11:52,800 --> 01:11:53,080
Speaker 2: the way.

1636
01:11:54,400 --> 01:11:57,080
Speaker 3: So we're on YouTube, so I have We're putting YouTube

1637
01:11:57,120 --> 01:11:58,920
Speaker 3: contents out every week, and you can find you on

1638
01:11:58,960 --> 01:12:03,080
Speaker 3: YouTube if you just google Brandon Mitchell brand resumes, follow

1639
01:12:03,120 --> 01:12:06,920
Speaker 3: me on LinkedIn. Just type into LinkedIn Brandon Mitchell. I'm

1640
01:12:06,920 --> 01:12:12,600
Speaker 3: gonna be the first results ceo Instagram. Brandon underscored the

1641
01:12:12,640 --> 01:12:14,479
Speaker 3: resume gurule. So I put out a lot of content

1642
01:12:14,560 --> 01:12:17,120
Speaker 3: on not just resumes and LinkedIn, but anything in the

1643
01:12:17,160 --> 01:12:21,000
Speaker 3: employment space, from careers to some of the top things

1644
01:12:21,000 --> 01:12:23,559
Speaker 3: that you do, and anything related to just careers and deployment. Right,

1645
01:12:23,560 --> 01:12:25,120
Speaker 3: because there's a lot of education that I feel like

1646
01:12:25,120 --> 01:12:27,080
Speaker 3: our community is lacking and I kind of want to

1647
01:12:27,120 --> 01:12:28,639
Speaker 3: bridge that gap and just put it out there.

1648
01:12:29,160 --> 01:12:31,559
Speaker 2: All right, dope, dope.

1649
01:12:32,560 --> 01:12:35,840
Speaker 3: We got to give a huge shout out to Patreon, right, like, yeah,

1650
01:12:37,040 --> 01:12:37,960
Speaker 3: shout out to Patreon.

1651
01:12:38,080 --> 01:12:40,439
Speaker 2: There's a Patreon member who has become an alumni.

1652
01:12:40,600 --> 01:12:44,439
Speaker 3: Yeah, that's crazy, the first to do it, the first out. Yeah.

1653
01:12:44,439 --> 01:12:47,040
Speaker 4: Shout out to everybody on Patreon, all our patrons. As

1654
01:12:47,040 --> 01:12:49,080
Speaker 4: you know, we have five tiers. We actually revamped the

1655
01:12:49,080 --> 01:12:51,760
Speaker 4: Patreon for a one year anniversary, so be on the

1656
01:12:51,800 --> 01:12:52,320
Speaker 4: lookout for that.

1657
01:12:52,800 --> 01:12:53,879
Speaker 3: And shout out to Africa.

1658
01:12:54,320 --> 01:12:58,400
Speaker 4: Literally before we started taping this, they sent the message

1659
01:12:58,560 --> 01:13:01,759
Speaker 4: and they were like, hey, I love you guys. I'm like, Africa,

1660
01:13:01,760 --> 01:13:04,360
Speaker 4: that's the person's name. Okay, yeah, I'm assuming it's a

1661
01:13:04,360 --> 01:13:06,679
Speaker 4: young lady. But she was asking about how to start

1662
01:13:06,680 --> 01:13:08,640
Speaker 4: a podcast, and I'm like, listen, I'm gonna put the

1663
01:13:08,680 --> 01:13:11,280
Speaker 4: episode out tonight and you'll be able to hear everything.

1664
01:13:11,320 --> 01:13:13,559
Speaker 4: So and we did an early Leisure University course on it,

1665
01:13:13,640 --> 01:13:17,280
Speaker 4: so she or he now has access to that because

1666
01:13:17,320 --> 01:13:19,920
Speaker 4: they're Tier four members. So shout to everybody on pictreon

1667
01:13:19,960 --> 01:13:22,639
Speaker 4: dot com, everybody that supports it's our Proud to Pay program.

1668
01:13:22,640 --> 01:13:25,120
Speaker 4: You know, Tier four and five members, you have access

1669
01:13:25,160 --> 01:13:27,679
Speaker 4: to earn Leisure University. I ownline school. I am wearing

1670
01:13:27,720 --> 01:13:29,880
Speaker 4: the merch today. Shout out to everybody that's on Early

1671
01:13:29,960 --> 01:13:33,240
Speaker 4: Leasure University. That is our online school. Like I said again,

1672
01:13:33,680 --> 01:13:36,479
Speaker 4: we have courses every week, three times a week. Matt

1673
01:13:37,080 --> 01:13:40,160
Speaker 4: does his real estate courses on Monday. We have our

1674
01:13:40,200 --> 01:13:43,760
Speaker 4: guest webinars on Wednesdays, and Shotting myself do one on

1675
01:13:44,200 --> 01:13:46,280
Speaker 4: Thursday's business related topics.

1676
01:13:46,760 --> 01:13:48,120
Speaker 3: So shout everybody.

1677
01:13:47,840 --> 01:13:50,080
Speaker 4: That's on it and everybody's supporting the merg shout he's

1678
01:13:50,080 --> 01:13:52,080
Speaker 4: wearing the number one shirt Assets of Reliabilities.

1679
01:13:52,560 --> 01:13:55,120
Speaker 3: That's moving. Yeah, so appreciate y'all.

1680
01:13:55,200 --> 01:13:59,360
Speaker 2: Yeah, for sure, Yo. University classes back in session. We

1681
01:13:59,400 --> 01:14:04,919
Speaker 2: took a week off for the holidays, but new semester,

1682
01:14:06,120 --> 01:14:07,120
Speaker 2: New semester.

1683
01:14:08,040 --> 01:14:09,080
Speaker 3: A lot of content coming.

1684
01:14:10,080 --> 01:14:12,360
Speaker 2: We're in full swing right now. Three days a week.

1685
01:14:12,400 --> 01:14:15,240
Speaker 2: We're up and running. And d I'm not d C.

1686
01:14:15,520 --> 01:14:18,200
Speaker 2: D C was crazy shot out the d C. But Atlanta,

1687
01:14:18,360 --> 01:14:22,519
Speaker 2: Atlanta once again cannot forget you guys. Two days, two

1688
01:14:22,560 --> 01:14:24,720
Speaker 2: to three days. By the time this comes out, you

1689
01:14:24,760 --> 01:14:29,160
Speaker 2: still have a couple couple of each left, probably, and

1690
01:14:29,200 --> 01:14:31,320
Speaker 2: it's gonna be dope, man, It's really gonna be dope experienced.

1691
01:14:31,320 --> 01:14:37,400
Speaker 2: So if you're in town, Brandon will be there. Brandon

1692
01:14:37,439 --> 01:14:39,320
Speaker 2: will be in the building for sure. So we're gonna

1693
01:14:39,320 --> 01:14:41,960
Speaker 2: have so many alumni it's gonna be ridiculous. So hope

1694
01:14:41,960 --> 01:14:45,360
Speaker 2: to see everybody this weekend for sure. And the book

1695
01:14:45,400 --> 01:14:50,320
Speaker 2: tip of this week is the Trusted Advisor recommended by

1696
01:14:50,360 --> 01:14:53,559
Speaker 2: our guests, so make sure you check that out. We'll

1697
01:14:53,560 --> 01:14:55,320
Speaker 2: see you guys next week. Peace, Peace,