WEBVTT - Dallas Taylor of “Twenty Thousand Hertz” 0:00:04.200 --> 0:00:07.800 Welcome everybody to another edition of Access podcast, the podcast 0:00:07.920 --> 0:00:14.160 about podcast and today Z it's all about sound, sound, sounds, 0:00:14.560 --> 0:00:20.080 sound sound, sound, sound, sound design. It's fascinating. Good sounding 0:00:20.320 --> 0:00:23.439 podcasts are super important. And if somebody who knows this 0:00:23.480 --> 0:00:27.120 well as Dallas Taylor, host of twenty Hurts, he's coming 0:00:27.160 --> 0:00:28.520 up at a second. Let's check out some of his 0:00:28.560 --> 0:00:40.720 good sounds. Right now, you're listening to twenty Hurts The 0:00:40.800 --> 0:00:45.360 Stories behind the World's most recognizable and interesting Sounds, hosted 0:00:45.400 --> 0:00:48.920 by Dallas Taylor. This is the story behind the emergency 0:00:48.960 --> 0:00:58.520 alert system. So that wasn't a real emergency, but that 0:00:58.680 --> 0:01:02.240 distinctive dissonant tone and got your attention, didn't it? And 0:01:02.320 --> 0:01:05.480 for good reason, that sound has accompanied weather alerts and 0:01:05.520 --> 0:01:08.520 other important warnings here in the US. So, Dallas, welcome 0:01:08.560 --> 0:01:11.720 to the show. I want to just say how you 0:01:11.800 --> 0:01:15.120 came about being on the show? Is such a podcasting 0:01:15.240 --> 0:01:17.280 way of coming about being on the show. Um, I'm 0:01:17.280 --> 0:01:19.400 want to go over this real quick. Are you aware 0:01:19.400 --> 0:01:21.920 exactly of how how all that has happened for me 0:01:21.959 --> 0:01:25.520 to get in touch with you? Not at all? So 0:01:25.560 --> 0:01:27.800 that I'm looking forward to hearing this. So I went 0:01:27.840 --> 0:01:31.200 to West Virginia University. A guy named Scott Simons went 0:01:31.200 --> 0:01:33.760 to West Virginia University with me. Now Scott is the 0:01:34.280 --> 0:01:36.000 he does uh. He's one of the guys in the 0:01:36.040 --> 0:01:39.319 band for America's Got Talent. He's the musical director for 0:01:39.360 --> 0:01:42.480 the new Steve Harvey's show. Um. But he also is 0:01:42.520 --> 0:01:48.040 the singer songwriter of the Paw Patrol theme song. That's right. 0:01:48.120 --> 0:01:50.400 So yeah, this, we did this. We went back and 0:01:50.400 --> 0:01:52.120 forth on Twitter on this and I was blown away 0:01:52.160 --> 0:01:54.120 because I have a five year old and a two 0:01:54.160 --> 0:01:56.600 year old and so we know that very well. I've 0:01:56.600 --> 0:01:58.800 even been to pot Patrol live so and I can 0:01:58.800 --> 0:02:03.760 sing every word and the entire pot Patrol uh theme song, 0:02:04.000 --> 0:02:06.320 which I will not do. I know nothing about it. 0:02:06.520 --> 0:02:08.400 All I know is that we were we were at 0:02:08.400 --> 0:02:10.880 the n C Double A Games in San Diego, and 0:02:11.160 --> 0:02:13.320 you know, he knows that I'm the podcasting guy, and 0:02:13.680 --> 0:02:15.920 he's like, listen, I just was listening to a podcast 0:02:15.960 --> 0:02:18.440 about the E A S. S System and being a 0:02:18.520 --> 0:02:21.240 radio nerd, I was like, I gotta hear that, and 0:02:21.280 --> 0:02:25.519 he so we texted me your show this weekend. I 0:02:25.680 --> 0:02:28.519 listened to it and then went nuts Ford with nuts 0:02:28.560 --> 0:02:31.320 Ford love it. Love it to death and like binged 0:02:31.360 --> 0:02:33.720 a whole bunch of them, and then immediately got a 0:02:33.720 --> 0:02:36.360 hold of uh, Chris Peterson and I heard and said, 0:02:36.360 --> 0:02:38.359 we gotta can you help me track him down. Let's 0:02:38.440 --> 0:02:41.320 let's get him on the show. So I'm really excited 0:02:41.320 --> 0:02:43.959 to have you on because I just I absolutely I'm 0:02:43.960 --> 0:02:46.799 a I'm a huge fan of twenty hurts. It's such 0:02:46.800 --> 0:02:49.679 a good podcast. Well thank you. This is this is 0:02:49.760 --> 0:02:52.000 quite the like shot to the ego, so I really 0:02:52.040 --> 0:02:54.519 appreciate it. I can just have you follow me around, um, 0:02:54.560 --> 0:02:57.000 if I can afford that, and just tell me how 0:02:57.000 --> 0:02:59.520 great I am. And I'll tell you I get you know, 0:02:59.600 --> 0:03:02.320 I'm the I that everybody and their mother text me 0:03:02.360 --> 0:03:04.560 you gotta hear this podcast or you gotta listen to this. 0:03:04.600 --> 0:03:07.320 I'm like, I know, I'm busy. I got too many 0:03:07.320 --> 0:03:09.480 podcasts to listen to. But first of all, it was 0:03:09.560 --> 0:03:12.440 it was the topic. Uh. And then also when Scott said, 0:03:12.480 --> 0:03:14.360 you know, Scott's musician, and he said, listen, this thing 0:03:14.400 --> 0:03:17.160 is about sound design, but but it's not. You just 0:03:17.160 --> 0:03:19.480 gotta check it out. And I was intrigued because I 0:03:19.639 --> 0:03:22.680 love good sound and I love podcast. It sound great 0:03:22.720 --> 0:03:24.960 and I think that that is it's vital to the 0:03:24.960 --> 0:03:27.720 future podcasting that more podcasts sound as good as yours. 0:03:27.960 --> 0:03:29.919 I mean, if they could, because yours is one of 0:03:29.960 --> 0:03:33.440 the I will say it maybe the best sounding podcast 0:03:33.440 --> 0:03:36.640 I've ever listened to. So thank you. I want to 0:03:36.680 --> 0:03:42.040 backtrack and talk about your relationship with sound. When did 0:03:42.120 --> 0:03:47.120 you fall in love with having things come into your ears? Well, uh, 0:03:47.160 --> 0:03:50.080 we're gonna go way back. So, UM, I grew up 0:03:50.080 --> 0:03:54.920 in the Delta of Arkansas, very poor area, and I 0:03:54.960 --> 0:03:59.440 wasn't particularly great in school or anything. Um, but I 0:03:59.600 --> 0:04:03.920 eventure really found band and I went in and started 0:04:03.920 --> 0:04:07.240 playing the trumpet, and it really became the only thing 0:04:07.320 --> 0:04:09.320 I was really good at in my life. Um. I 0:04:09.320 --> 0:04:11.160 mean I was okay like math and science and all 0:04:11.200 --> 0:04:14.280 that stuff, but really like what got me out, not 0:04:14.640 --> 0:04:17.240 got me out of trouble and kept me going to 0:04:17.279 --> 0:04:19.640 school and all that stuff was was really like playing 0:04:19.640 --> 0:04:22.360 the trumpet, and um, my band teachers and my friends 0:04:22.400 --> 0:04:26.320 there and so that really like took me from this 0:04:26.600 --> 0:04:30.279 very very poor area to getting like a full scholarship 0:04:30.400 --> 0:04:32.240 and all the stuff. So it was just one thing 0:04:32.240 --> 0:04:34.840 that just came really naturally to me, thankfully, and um, 0:04:35.760 --> 0:04:38.320 and so it all started being like a trumpet player 0:04:38.320 --> 0:04:39.960 and then going to school and really like thinking about 0:04:40.000 --> 0:04:44.400 classical trumpet and jazz trumpet and all that stuff. And then, uh, 0:04:44.600 --> 0:04:46.960 in college, I started to struggle with some really bad 0:04:46.960 --> 0:04:50.000 performance anxiety. It was a thing where like I loved playing, 0:04:50.800 --> 0:04:53.440 but I didn't like the idea that my best performance 0:04:53.440 --> 0:04:55.240 was going to be in a practice room. I really 0:04:55.279 --> 0:04:57.880 wanted some to do something in this field where like, 0:04:57.920 --> 0:05:01.280 once it it was may aid, it stayed made and 0:05:01.320 --> 0:05:06.120 it just went out to the world identically every time. So, um, 0:05:06.360 --> 0:05:08.520 kind of struggled for a little while late in college 0:05:08.560 --> 0:05:10.440 figuring out how I was going to transition from this 0:05:10.480 --> 0:05:12.760 thing that I had done for most of my life 0:05:12.839 --> 0:05:17.400 up until that point. And uh, and pretty quickly, like 0:05:17.560 --> 0:05:19.240 there was a there was a very very short phase 0:05:19.279 --> 0:05:22.560 of like recording music, but I didn't particularly love the 0:05:22.600 --> 0:05:24.960 atmosphere of that. Um, there's a lot of just like 0:05:25.040 --> 0:05:27.800 kind of coolest person in the room room type of 0:05:27.800 --> 0:05:30.680 politics that go on in that. Not everybody, but I 0:05:31.160 --> 0:05:34.000 don't think a lot of us understand what that is 0:05:34.040 --> 0:05:39.320 to to go into a studio and record music. Yeah, Um, 0:05:39.440 --> 0:05:42.000 so I kind I consider myself like always kind of 0:05:42.040 --> 0:05:44.680 like a science nerd and like a space nerd, and 0:05:44.720 --> 0:05:47.560 like I mean, nerd isn't the right word. So I 0:05:47.560 --> 0:05:49.520 guess what I mean is like whenever going into the 0:05:49.520 --> 0:05:55.400 recording studio, like music is such a personal expression of 0:05:55.400 --> 0:05:59.000 of like a motion that that's like deep and important. Um. 0:05:59.040 --> 0:06:01.000 But it also on the r hand, just um can 0:06:01.040 --> 0:06:07.839 really explode into just like really um non uh pragmatic 0:06:07.920 --> 0:06:10.520 type of like thinking and and it's more so just 0:06:10.600 --> 0:06:13.400 like living. I think that's a really weird way of saying. 0:06:13.400 --> 0:06:16.479 Just like the culture of the recording studio can sometimes 0:06:16.560 --> 0:06:19.680 feel like it's a popularity contest and like who's the coolest, 0:06:19.720 --> 0:06:22.920 and it's not like a like a logical, pragmatic type 0:06:22.920 --> 0:06:26.360 of process. And that's why like whenever I found post 0:06:26.400 --> 0:06:29.560 audio and sound design for like advertising and TV and 0:06:29.560 --> 0:06:32.880 things like that, um, it felt like I found like 0:06:32.960 --> 0:06:37.240 my science and and like my creative science nerds over there. 0:06:37.640 --> 0:06:39.760 And so I felt like I really belonged in that 0:06:40.320 --> 0:06:43.960 very analytical thinking and and kind of thinking about physics 0:06:44.000 --> 0:06:46.480 in a way, but in a creative way. And so 0:06:46.640 --> 0:06:50.080 UM fell in love with that. Uh. Started working in 0:06:50.120 --> 0:06:54.440 television news. That was my first job into this whole field, 0:06:54.640 --> 0:06:57.960 and UM, what did you do for television news? So 0:06:58.000 --> 0:06:59.960 I were My very first job was like an intern 0:07:00.000 --> 0:07:03.359 ship running a camera at an a at a Texas 0:07:03.560 --> 0:07:07.159 news station. UM. But that quickly led me out to 0:07:07.880 --> 0:07:11.640 working at Telemundo out in l A, which I don't 0:07:11.680 --> 0:07:15.160 speak Spanish, but running their board for their news stuff, 0:07:15.480 --> 0:07:17.320 and then UM that kind of led to working at 0:07:17.360 --> 0:07:21.000 Fox and UH and then eventually led to finally getting 0:07:21.000 --> 0:07:22.760 into post audio at G four, which is an old 0:07:22.800 --> 0:07:26.320 TV UM or an old television network for video games, 0:07:26.320 --> 0:07:31.040 which was before it's time. UM, and then UH landed, 0:07:31.080 --> 0:07:34.000 then after that landed a senior sound designer position at 0:07:34.040 --> 0:07:37.680 the Discovery Channel and UM all of their networks they 0:07:37.720 --> 0:07:40.200 have like fifteen networks, and then after that started my 0:07:40.200 --> 0:07:44.640 own company where we work with all kinds of different networks, 0:07:44.640 --> 0:07:48.559 so like HBO and Netflix and UM, Discovery and National 0:07:48.560 --> 0:07:52.120 Geographic and lots of like advertising brands like Nike and 0:07:53.160 --> 0:07:55.120 different cars and shoot, does that mean when you do 0:07:55.200 --> 0:07:57.200 sound design for these companies? Like, you know, I don't 0:07:57.200 --> 0:08:00.360 think a lot of us understand what goes into what 0:08:00.440 --> 0:08:04.280 we hear because with video it's so it's so you know, 0:08:04.320 --> 0:08:07.080 for most people, they you know, they don't even realize 0:08:07.120 --> 0:08:09.520 that a lot of the video experience is coming from 0:08:09.520 --> 0:08:12.600 what they hear as much as what they're seeing. Well, 0:08:12.640 --> 0:08:14.400 you'd be surprised. There's actually a lot of people in 0:08:14.400 --> 0:08:16.560 the industry to UM. I send out a lot of 0:08:16.680 --> 0:08:19.360 connection emails just kind of getting us on there on 0:08:19.400 --> 0:08:22.360 people's radar, And just today got I got a couple 0:08:22.400 --> 0:08:24.400 of emails of just like, well, I'll ford for this 0:08:24.440 --> 0:08:27.080 onto our music department. UM So a lot of people 0:08:27.280 --> 0:08:31.200 naturally think, well, what other sound is there in all 0:08:31.240 --> 0:08:34.840 of these things other than music? And um and I 0:08:34.840 --> 0:08:38.640 guess I usually will say, like, well, what other sounds 0:08:38.640 --> 0:08:40.679 are there in life? Like if you walk outside, do 0:08:40.720 --> 0:08:42.680 you have a soundtrack? Or like, you know, if you 0:08:42.760 --> 0:08:45.960 drive somewhere or if you walk somewhere, All of those 0:08:46.000 --> 0:08:50.440 things in a picture form gets recreated because it doesn't 0:08:50.480 --> 0:08:52.600 sound very good, just to kind of like put a 0:08:52.720 --> 0:08:55.160 singular mike out there and just you know, it's like 0:08:55.200 --> 0:08:56.880 if you have a think of an old video camera 0:08:56.960 --> 0:08:59.360 or something, or even an iPhone camera or something, like 0:08:59.400 --> 0:09:02.360 your your point it at someone and how's that audio sound? 0:09:02.480 --> 0:09:05.200 It's distant. It's kind of like it's not very like 0:09:05.559 --> 0:09:08.760 crisp and clean it's like that sound versus what like 0:09:08.800 --> 0:09:11.760 a movie sound is. And on the movie side, every 0:09:11.840 --> 0:09:14.719 element from the ground up is rebuilt. So you have like, 0:09:15.000 --> 0:09:17.960 you know, the winds are like tracks of very specific 0:09:18.000 --> 0:09:23.360 winds and environments, and then you have things like um fully, 0:09:23.480 --> 0:09:25.360 which is all the things you touch with your hands 0:09:25.360 --> 0:09:27.839 and feet typically, so like if you're walking, Um, we're 0:09:27.880 --> 0:09:31.760 going to record all that stuff separately, and we're gonna 0:09:31.760 --> 0:09:34.320 put a microphone like two inches away from when we 0:09:34.360 --> 0:09:37.200 record it to make sure that it's just crystal clear, 0:09:37.240 --> 0:09:39.640 and we have we can we can feel out those 0:09:39.760 --> 0:09:42.080 levels and stuff when we're mixing it. You also have 0:09:42.120 --> 0:09:44.079 something called heart effects, So these are things like door 0:09:44.120 --> 0:09:46.280 slams and explosions and things like that that we can 0:09:46.320 --> 0:09:48.520 kind of build. And then um, then we have kind 0:09:48.520 --> 0:09:52.800 of abstract emotional effects, and these are things like wooshes 0:09:52.880 --> 0:09:55.440 and trailer hits and scrapes and things that make you 0:09:55.480 --> 0:09:58.760 feel something. UM. So that's what I do most of 0:09:58.800 --> 0:10:01.240 the time for my day jobs. So for the past 0:10:01.400 --> 0:10:06.160 twenty years, it's been rebuilding all of the environments and uh, 0:10:06.200 --> 0:10:16.679 and really everything sound related to picture except for music. Yeah, 0:10:16.840 --> 0:10:19.320 I teach it at university and a lot of You know, 0:10:19.320 --> 0:10:22.160 my students are multimedia students, and I always tell them, 0:10:22.200 --> 0:10:24.400 I said, a good video is not good if the 0:10:24.440 --> 0:10:27.319 audio is bad, because that is the number one mistake 0:10:27.440 --> 0:10:30.839 of video young videographers and filmmakers is they forget about 0:10:30.880 --> 0:10:33.360 the sound. And I want to talk about your podcast 0:10:33.360 --> 0:10:34.720 and how you got into that, but I want to 0:10:34.720 --> 0:10:38.840 share with you how I've used your podcast, um, because 0:10:38.880 --> 0:10:42.560 your podcast, UM, you know, it is all about the sound. 0:10:42.960 --> 0:10:45.760 And we you know, my students this week this is 0:10:45.800 --> 0:10:48.720 this is how nerdy I got for your podcast. I 0:10:48.760 --> 0:10:51.760 came into class, they played their assignments. I changed the 0:10:51.760 --> 0:10:53.320 assignment in the middle of the class of what we 0:10:53.360 --> 0:10:55.000 were gonna do the next week, and said, listen, you 0:10:55.000 --> 0:10:57.440 guys all need to be inspired. So I played them 0:10:57.800 --> 0:11:00.360 a couple of things from your show about voice acting, 0:11:00.480 --> 0:11:03.200 and I played them the e A s Uh piece 0:11:03.280 --> 0:11:05.480 and and then and then their assignment this week is 0:11:05.520 --> 0:11:08.280 to find a good sounding podcast, something that sounds good, 0:11:08.320 --> 0:11:10.640 and then use that as inspiration to do their podcast 0:11:10.679 --> 0:11:13.840 this week. Because I don't think that there is I 0:11:13.880 --> 0:11:17.120 think that that's what makes these great podcasts downed out 0:11:17.200 --> 0:11:19.840 right now is the sound. So when were you listening 0:11:19.880 --> 0:11:22.360 to a podcast and going, boy, that sounds good, or 0:11:22.600 --> 0:11:25.439 or were you thinking that doesn't sound good, maybe I 0:11:25.480 --> 0:11:29.240 should do something? Um. It all definitely for me, it 0:11:29.280 --> 0:11:32.840 definitely goes back to Radio Lab. Um. That that was 0:11:33.160 --> 0:11:38.680 um for podcasting and for even sound design in general. 0:11:38.760 --> 0:11:42.000 That was a real like watershed moment um across the board. 0:11:42.000 --> 0:11:44.120 I mean we did have big shows like This American 0:11:44.160 --> 0:11:48.040 Life and other things, but Radio Lab really challenged what 0:11:48.120 --> 0:11:51.520 you could do with sound only UM. And then that 0:11:51.600 --> 0:11:54.960 really kind of like spawned some other offshoots. And so 0:11:55.040 --> 0:11:59.960 I consider myself probably you know, uh great great grandchild 0:12:00.000 --> 0:12:03.520 aild of something like the Radio Lab um experience and 0:12:03.640 --> 0:12:07.600 something that you know, the from Radio Lab. It kind 0:12:07.600 --> 0:12:09.600 of like that's that's kind of how you birthed things 0:12:09.640 --> 0:12:13.040 that sounded great like invisible and even boosted a lot 0:12:13.080 --> 0:12:16.920 of production value on some of the big shows already. UM. 0:12:16.960 --> 0:12:19.240 And so that that really is like the starting point 0:12:19.400 --> 0:12:22.840 of in Radio Lab also started around the time whenever 0:12:22.880 --> 0:12:26.440 I was really in my like starting to get into 0:12:26.480 --> 0:12:29.040 my prime of being a sound designer, and so jed 0:12:29.040 --> 0:12:32.760 Abomad like really like doing these crazy sounds along with 0:12:32.800 --> 0:12:34.920 this thing like really inspired even what I was doing 0:12:34.920 --> 0:12:38.200 on the TV and film and advertising side of what 0:12:38.240 --> 0:12:40.800 I was doing. Um we would. I would reference that 0:12:40.960 --> 0:12:42.720 a lot in the way that like being able to 0:12:42.720 --> 0:12:45.800 have invoked sort of like feelings in the way that 0:12:45.840 --> 0:12:49.160 you craft sounds and everything. Um. So that's really where 0:12:49.160 --> 0:12:51.600 it started. And since then, just because I'm in sound, 0:12:51.720 --> 0:12:55.520 I'd never really consume anything that doesn't sound great. I 0:12:55.559 --> 0:12:57.280 just think that that's kind of like a starting point 0:12:57.400 --> 0:13:03.480 for um. So you've not into my podcast at all. Well, 0:13:04.320 --> 0:13:06.160 I just it's one of those things that's like, um, 0:13:06.440 --> 0:13:07.720 I think you hit the nail on the head with 0:13:07.760 --> 0:13:11.440 like the video versus the audio thing, and um we 0:13:12.840 --> 0:13:15.240 I would encourage people, especially who are in film school 0:13:15.280 --> 0:13:16.760 and things like that, to be able to tell a 0:13:16.840 --> 0:13:20.840 story with audio only. I think that should be a prerequisite. 0:13:20.960 --> 0:13:23.079 Um because the point being is we only have even 0:13:23.120 --> 0:13:25.600 though it is you know, there is a visual element 0:13:25.640 --> 0:13:30.520 to this, you know, multi sensory thing. Uh, sound is 0:13:30.559 --> 0:13:33.560 the other element. There's only two human senses that we 0:13:33.559 --> 0:13:36.240 can put together with most of the visual content out there. 0:13:36.720 --> 0:13:39.960 And whenever you have forty people on a set and 0:13:40.000 --> 0:13:42.840 you have one or two sound people and then you 0:13:42.880 --> 0:13:45.120 move that into post production and you have you know, 0:13:45.480 --> 0:13:48.800 eighty people working on it and a handful of sound people. 0:13:49.280 --> 0:13:52.520 It just shows like just the the stress. And I'm 0:13:52.559 --> 0:13:54.959 not saying that like that, and I know that visuals 0:13:54.960 --> 0:13:56.960 do take a lot more of just like you know, 0:13:57.040 --> 0:14:01.120 equipment and things like that, but that also translates a 0:14:01.120 --> 0:14:03.080 lot into like the way that people produce things and 0:14:03.080 --> 0:14:05.200 they really think of sound as an afterthought, and that 0:14:05.200 --> 0:14:08.800 that goes for pretty much like advertising and um film 0:14:08.840 --> 0:14:11.559 and TV and all that stuff. And really this podcast 0:14:11.600 --> 0:14:14.720 for me was like a like a silent protest against 0:14:14.760 --> 0:14:17.400 that without necessarily saying it. I think there's a lot 0:14:17.440 --> 0:14:20.160 of undercurrents to what like I'm trying to say that 0:14:20.200 --> 0:14:23.640 will reveal itself at fifty or a hundred episodes rather 0:14:23.720 --> 0:14:26.200 than kind of at the five or ten mark. And 0:14:26.240 --> 0:14:28.480 I think once once like it's all revealed, it'll be like, 0:14:28.520 --> 0:14:31.120 oh my goodness, Like this richness of this sense is 0:14:31.160 --> 0:14:35.080 just cannot be denied and cannot be ignored anymore. So 0:14:35.480 --> 0:14:38.040 you know, I'm I'm working branded content as well, and 0:14:38.520 --> 0:14:40.640 you know your podcast in a sense is a branded 0:14:40.680 --> 0:14:43.680 content podcast for what you do. Did you mean it 0:14:43.760 --> 0:14:45.840 to be that? Because I don't. I can't think of 0:14:45.920 --> 0:14:48.840 any other branded content podcast that I've ever listened to 0:14:48.880 --> 0:14:51.800 that now has advertising on it, so that people were like, 0:14:51.960 --> 0:14:54.040 I know, you know, it's like, you know, getting paid 0:14:54.120 --> 0:14:57.760 to do your own advertisement. Almost is how did this 0:14:57.800 --> 0:15:00.920 all happen? Well, Um, so I own a sound design 0:15:00.960 --> 0:15:03.120 studio called De Facto Sound and I and if you 0:15:03.200 --> 0:15:05.480 listen to earlier episodes, you'll hear it. Right at the 0:15:05.520 --> 0:15:07.400 very beginning, it will say from de Facto Sound, you 0:15:07.440 --> 0:15:11.120 were listening to twenty hurts, um about fifteen episodes ago 0:15:11.200 --> 0:15:14.160 or so we dropped that completely. Um. And at the end, 0:15:14.240 --> 0:15:16.920 if you listen to some of the earlier shows, it 0:15:16.960 --> 0:15:19.800 would say, um, you know this is produced by the 0:15:19.840 --> 0:15:22.560 team at De Facto Sound. And then now it says 0:15:22.880 --> 0:15:25.200 this is produced out of the offices of De Facto Sound. 0:15:25.600 --> 0:15:29.280 So um. With all that said, uh, it was a 0:15:29.320 --> 0:15:31.440 thing that I did want to highlight what we do 0:15:31.880 --> 0:15:35.840 at this company because podcasts, notoriously don't make very much money. 0:15:36.120 --> 0:15:38.440 And so my hail Mary was at least if we 0:15:38.560 --> 0:15:41.640 kind of put our name on it, maybe the point 0:15:41.800 --> 0:15:44.760 zero one percent of people out there in this audience 0:15:44.840 --> 0:15:49.400 who might work at an agency or something might start 0:15:49.520 --> 0:15:52.680 might sendto something that could help pay for this podcast, UM, 0:15:52.760 --> 0:15:55.120 and that worked. Actually, UM, we don't get any sort 0:15:55.160 --> 0:15:58.400 of like windfall work from the podcast, but but it does. 0:15:58.920 --> 0:16:01.600 We have actually gotten some serious jobs just because people 0:16:01.600 --> 0:16:04.640 were fans of the podcast. But over time it really 0:16:04.680 --> 0:16:07.320 took on a life of its own. Like we UM, 0:16:07.400 --> 0:16:09.400 I don't really think of it as a branded podcast 0:16:09.480 --> 0:16:13.400 anymore so, UM, even though we still keep that first credit, 0:16:13.560 --> 0:16:16.040 that's more so for the fact of sound that is, 0:16:16.320 --> 0:16:19.040 that's more so for just our team because we worked 0:16:19.080 --> 0:16:20.920 so hard on it, thinking about it and talking about 0:16:20.960 --> 0:16:23.320 it all the time. But it's its own now, like 0:16:23.400 --> 0:16:26.120 the podcasts its own business and its own its own 0:16:26.280 --> 0:16:29.320 it has its own like aspirations for what it is 0:16:29.800 --> 0:16:32.400 that don't involve like what de Facto Sound is doing. 0:16:32.800 --> 0:16:35.400 So it is. It began as a't like it was. 0:16:35.480 --> 0:16:39.080 It was began from that group of people thinking about 0:16:39.120 --> 0:16:40.680 those things. But really I feel like now it's just 0:16:40.760 --> 0:16:43.720 its own thing. So it's kind of it was like 0:16:43.760 --> 0:16:45.880 definitely a little bit of a branded podcast at first, 0:16:45.920 --> 0:16:47.320 and then now I feel like it's just kind of 0:16:47.360 --> 0:16:50.560 like a its own thing really, but it has it 0:16:50.600 --> 0:16:53.280 has worked for us a little bit. There is so 0:16:53.360 --> 0:16:55.720 much to be learned from your podcast. It is a 0:16:56.080 --> 0:16:58.480 it is a learning experience. And you know you mentioned 0:16:58.560 --> 0:17:03.160 Jad Apple rom And and I quote Jad probably daily. Uh. 0:17:03.240 --> 0:17:05.879 He has a little thing on YouTube about sound and 0:17:05.920 --> 0:17:09.040 how it creates empathy and a good podcast, a good 0:17:09.119 --> 0:17:13.240 radio show creates empathy. And you know you do such 0:17:13.280 --> 0:17:15.320 a good job with the subjects that you talk about, 0:17:15.480 --> 0:17:17.520 you know, to make me, you know, on maybe on 0:17:17.560 --> 0:17:19.840 the exterior, I'm like, I don't know if that's interesting, 0:17:19.880 --> 0:17:22.159 And then five minutes in, I want to know everything 0:17:22.160 --> 0:17:24.919 about it. What have you found to be? You know, 0:17:25.040 --> 0:17:32.200 the most surprising things you've learned just just hosting this show? Um? Interesting? Um. 0:17:32.240 --> 0:17:35.439 The most surprising thing that I've learned through this is 0:17:35.480 --> 0:17:39.280 how I suddenly whenever we put hit published on an 0:17:39.280 --> 0:17:42.080 episode that I can't remember what we've ever done before 0:17:42.280 --> 0:17:46.200 I published. So every time I think about like pot 0:17:46.240 --> 0:17:48.359 prior shows, I'm like, I can't think of a single 0:17:48.400 --> 0:17:50.560 show we did, because there's there's you know, ten ahead 0:17:50.560 --> 0:17:53.560 of us that I'm always thinking of. Um. I think 0:17:53.560 --> 0:17:57.159 that what I've learned overall, because I can come out 0:17:57.200 --> 0:18:00.840 of like the TV film advertising world, is that TV 0:18:00.960 --> 0:18:08.800 film advertising versus other fields. Uh again, really really underappreciate 0:18:08.880 --> 0:18:12.160 sound like pretty extreme. Whenever you look at other fields, 0:18:12.160 --> 0:18:15.359 whether it be science or math or space or you know, 0:18:15.600 --> 0:18:18.680 anything that that we talk about that's not TV film related, Like, 0:18:19.000 --> 0:18:22.360 we find that those people all take it very seriously 0:18:22.359 --> 0:18:24.760 and it's an equal partner to that. Even whenever you're 0:18:24.800 --> 0:18:27.280 talking about video games, UM, sound is an equal partner 0:18:27.400 --> 0:18:30.439 all the time. And so UM. What I've learned at 0:18:30.480 --> 0:18:32.119 least that kind of gives me a little bit of 0:18:32.160 --> 0:18:35.400 like hope, is that there's a lot I think there's 0:18:35.400 --> 0:18:37.359 gonna be a renaissance of the way people use sound 0:18:37.440 --> 0:18:41.359 in visual uh situations. And the film people have got it. 0:18:41.440 --> 0:18:46.119 Like there film sound, especially on the big blockbuster stuff 0:18:46.200 --> 0:18:48.280 is is excellent and they take it really seriously, but 0:18:48.359 --> 0:18:52.840 everything else doesn't typically UM so UM. So yeah, I 0:18:52.840 --> 0:18:55.280 guess that that's like a big overarching thing is that 0:18:55.320 --> 0:18:57.080 there's just a lot of work to be done in 0:18:57.080 --> 0:19:01.199 in in the media that we create. UM and and 0:19:01.240 --> 0:19:03.840 of course, like you know, three fourths of the of 0:19:03.880 --> 0:19:06.080 the shows that we do have nothing to do with 0:19:06.080 --> 0:19:09.520 with the industry at all that I work in. UM. 0:19:09.560 --> 0:19:11.240 But that's just something that kind of sticks with me, 0:19:11.480 --> 0:19:13.399 is that a lot of people care about sound and 0:19:13.400 --> 0:19:16.040 they think about it a lot. Um, it just happened. 0:19:16.080 --> 0:19:17.480 I just happened to work in an industry where they 0:19:17.480 --> 0:19:26.240 don't particularly do that very often. I UM, my personal 0:19:26.640 --> 0:19:30.960 philosophy on on the future of podcasting and sound is 0:19:30.960 --> 0:19:34.800 is growth. Because I've always looked at podcast as an escape. 0:19:34.880 --> 0:19:37.160 You know. I tell folks that, UM, as somebody who 0:19:37.160 --> 0:19:40.440 has had a lot of crazyness in my life, my 0:19:40.440 --> 0:19:42.720 my escape would always be books. You know, I could 0:19:42.720 --> 0:19:44.560 read a book and get into it and forget about 0:19:44.600 --> 0:19:48.080 whatever else I was was obsessing about. And and podcasts 0:19:48.119 --> 0:19:50.520 fill that same gap in the brain, you know that 0:19:50.520 --> 0:19:53.240 that they create this this safe place, this place where 0:19:53.240 --> 0:19:55.280 you can escape. And and in a world where we're 0:19:55.280 --> 0:19:58.080 being inundated on Facebook and social media, which just so 0:19:58.119 --> 0:20:00.439 many different things, and they're also it's it's seems more 0:20:00.480 --> 0:20:04.520 aggressive and negative than the last. Uh. That's where I 0:20:04.560 --> 0:20:08.480 think podcasts can really benefit society. And I think, and 0:20:08.760 --> 0:20:11.960 I say all this to say, you know, kudos, because 0:20:12.000 --> 0:20:14.320 I do feel you're one of those shows that that 0:20:14.440 --> 0:20:17.120 fill that gap. I mean it really, I was excited 0:20:17.160 --> 0:20:18.840 to do this interview because I was excited to listen 0:20:18.840 --> 0:20:21.920 to your podcast because it is such a good, good 0:20:22.800 --> 0:20:26.360 a good thing therapeutically for people. Well, yeah, I'll tune 0:20:26.400 --> 0:20:28.120 tune you into a little bit of things that I've learned. 0:20:28.160 --> 0:20:30.720 That's actually brings up another uh point that I'd like 0:20:30.760 --> 0:20:34.760 to make. Um. One we started this this podcast was published, 0:20:34.960 --> 0:20:38.640 um six days six or seven days before the presidential election. 0:20:39.160 --> 0:20:41.280 So if you can think about the climate that we 0:20:41.280 --> 0:20:45.879 were in whenever this podcast launched, um, everyone associated with 0:20:45.920 --> 0:20:50.119 it cannot couldn't ignore that stuff. However, when we launched 0:20:50.119 --> 0:20:52.760 the podcast, you'll notice that like nothing is political at all, 0:20:53.119 --> 0:20:55.800 and it's very much an escape and um, and I 0:20:55.840 --> 0:20:58.280