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Speaker 1: Let's talk about dry January. Let's talk about sober. Let's

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Speaker 1: talk about sober curious. Let's talk about sober ish. Let's

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Speaker 1: talk about California Sober. I have a wine brand, Forever Young.

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Speaker 1: It is a superb wine. It is a beautiful bottle.

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Speaker 1: It is delicious. It has a gorgeous floral bottle with

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Speaker 1: a glass enclosure. It is elite. If it came out

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Speaker 1: at a different time, it would be every bit as

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Speaker 1: successful as Whispering Angel or Rock Angel. It is every bit,

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Speaker 1: if not better. It is excellent wine. Like anything else

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Speaker 1: is marketing, Rose is crowded. It became the hottest space.

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Speaker 1: When I was growing up, Rose was like not even

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Speaker 1: a wine. It was like this zinfandet. It just wasn't

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Speaker 1: a wine. And while it does well, the distribution isn't explosive.

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Speaker 1: It's not skinny girl. I didn't invent something new. It's

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Speaker 1: not a ready to drink cocktail, which I started the

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Speaker 1: space of ready to drink low calorie. I started the

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Speaker 1: whole you know, packaged margarita thing I started. I started

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Speaker 1: the celebrity uh cocktail space as we know it. And

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Speaker 1: I was sort of dipping back in and going back

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Speaker 1: in versus like starting something new. The ma the sober

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Speaker 1: life is interesting. Alcohol is down. It is almost like

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Speaker 1: a reaction and a rebellion to what was going on

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Speaker 1: during the pandemic. When alcohol was up. Alcohol was up,

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Speaker 1: luxury goods were up. A lot of things were swollen,

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Speaker 1: like you know, the watch, the luxury watch business. Obviously,

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Speaker 1: travel was down. At home learning was up, Zoom was like,

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Speaker 1: you know, there's a million things, but one of the

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Speaker 1: trends was that alcohol was crazy. People were gaining weight

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Speaker 1: and drinking a lot, and then the pendulum swung and

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Speaker 1: sober is a reaction. It's a reaction and it's a

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Speaker 1: new way of life. Young gen z they're not really drinking.

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Speaker 1: I mean, young kids do edibles, et cetera. You make

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Speaker 1: your own choices about what you think about that. But basically,

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Speaker 1: drinking trends are down, and I'm finding that, you know,

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Speaker 1: I haven't had any alcohol in a minute. I have pots,

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Speaker 1: which makes me severely dehydrated. It's almost like a Shashido pepper.

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Speaker 1: One to two out of every twenty times I'll drink,

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Speaker 1: it'll hit really very dangerous and bad and dehydrated and

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Speaker 1: like need an ivy and it just doesn't work for

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Speaker 1: me really, but like is it boring? And how do

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Speaker 1: you handle social drinking and how do you handle dating?

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Speaker 1: Dating is a big one. Dating is hard to do

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Speaker 1: without drinking. It's something to do, and so like now

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Speaker 1: there are a lot of non alcoholic options, but of

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Speaker 1: a weird do you feel uncomfortable and there are sober

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Speaker 1: bars and it's kind of something you have to break through,

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Speaker 1: you know, you have to break through. It's almost like

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Speaker 1: a juice fast and you start to really start feeling

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Speaker 1: healthier and lighter and your eyes whiter and sleeping better

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Speaker 1: after a certain period of time, and with being sober,

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Speaker 1: it's like sugar gets out of system and you become

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Speaker 1: a little less social. You definitely do you're not staying

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Speaker 1: out late doing stupid things, but it kind of can

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Speaker 1: become your personality a little, particularly if you're not an alcoholic,

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Speaker 1: like if you're just a person who can choose. Yesterday,

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Speaker 1: I was trying non alcoholic wines, which all suck, by

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Speaker 1: the way, and took a sip of an alcoholic wine

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Speaker 1: by accident because I didn't realize and like, I'm not

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Speaker 1: going to die, We're not going to go on a bender,

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Speaker 1: which by the way a real serious alcoholic. It could

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Speaker 1: be very bad. But you see that, and I think

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Speaker 1: Alex Cooper talked about this before the holidays. You see

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Speaker 1: that people really pressure what do you mean you're not drinking?

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Speaker 1: What do you mean? Like New Year's Eve, we didn't

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Speaker 1: I was out on a date and we didn't drink,

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Speaker 1: and like that was a feat. You had to sort

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Speaker 1: of plan ahead, like what are we going to drink?

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Speaker 1: What's our cocktail choice? What's our vibe? Like you could

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Speaker 1: you're standing around for a couple of hours and it's

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Speaker 1: like what are we doing? What's our activity? Some people

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Speaker 1: are displacing, that's the California sober now. They want to

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Speaker 1: do edibles and they want to smoke pup Like I

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Speaker 1: don't want to displace with another thing, like well, I

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Speaker 1: want to just get a bag of cocaine, but not

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Speaker 1: drink alcohol like you know, and I know people who

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Speaker 1: like do crazy shit. It's like, let's do heroin and

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Speaker 1: get a facial mask and drink water and I'm not

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Speaker 1: even kidding. So to just be sober and you need

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Speaker 1: other things like what's the other thing? Is there good

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Speaker 1: music so then you can dance? Is are you going

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Speaker 1: to something that's an activity like do you have a

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Speaker 1: sober partner, how do you handle what's your party line

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Speaker 1: for what to say to somebody who's peer pressure in you?

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Speaker 1: Which will happen into your adult, middle aged, senior citizen life,

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Speaker 1: Like it's not just for college kids. My answer would

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Speaker 1: be you do you, I'll do me, or it's for

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Speaker 1: health read you know. But I think it's an interesting

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Speaker 1: space and interesting conversation, and I think it's something to watch.

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Speaker 1: I'm in the mocktail space and I'm watching this entire

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Speaker 1: space because it's also like social consciousness health, it's wellness.

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Speaker 1: There have been a lot of changes in the way

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Speaker 1: that the Surgeon General the health community looks at drinking.

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Speaker 1: So it's just something to discuss. Certainly, liquor brands are

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Speaker 1: declining and freaking out. Okay, story about Demi Moore seemingly

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Speaker 1: or allegedly snubbing Kylie Jenner at the Golden Globes because

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Speaker 1: she didn't say hello to her directly, and Kylie wanted

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Speaker 1: her to say hello. Who the hell gives a shit?

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Speaker 1: Kylie Jenner Demi Moore don't know each other. Necessarily doesn't

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Speaker 1: look like it in that video. You don't have to

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Speaker 1: say hello to every single person that's famous, then you're

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Speaker 1: an asshole. Also, oh, it's the famous person saying hello

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Speaker 1: to other famous person's club. Like she's at a table,

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Speaker 1: she was like trying to insert herself in the conversation.

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Speaker 1: Who cares? That happens all the time with celebrities. Who

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Speaker 1: gives a shit just because she's Kylie? Like good for

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Speaker 1: Demi Moore for not like caring. She might have said

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Speaker 1: a load to the waitress, but not Kylie Jenner, Like

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Speaker 1: it's so fucking stupid. It doesn't like like sometimes I'll

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Speaker 1: not at someone and they'll not at me because they

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Speaker 1: are aware of who I am and I'm aware of

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Speaker 1: who they are, basically just because we're public people. And

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Speaker 1: then it feels really superficial and stupid too. It's like, yes,

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Speaker 1: I'm famous, you're famous. I'm not that famous. You're more famous,

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Speaker 1: you're less famous, you know what I mean. Like it's

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Speaker 1: sort of like dog sniffing in the dog park. But

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Speaker 1: at that event where Demi Moore got her first acting award,

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Speaker 1: and she's probably worried about her outfit and saying hello

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Speaker 1: to the right person, and what is she's saying? You

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Speaker 1: don't have to go say a lot to every single person,

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Speaker 1: Like it's okay. Just because Kylie Jenner's a billionaire with

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Speaker 1: a sister who as a cashmir aligned plane doesn't mean

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Speaker 1: Demi Moore did something wrong by not saying hello to her.

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Speaker 1: People are crazy and it's just clickbait. I mean, you know,

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Speaker 1: it's just and her daughter chimed in, like give it

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Speaker 1: a fucking rest, I think because it is, like, give

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Speaker 1: it a fucking rest. Who actually as a crap? So

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Speaker 1: in dating on dating profiles, I've been correcting and editing

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Speaker 1: people's dating profiles. It's really fun, and you'd be shocked

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Speaker 1: at how shitty people's dating profiles are. You couldn't believe

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Speaker 1: the mistakes that people make, like the in your face

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Speaker 1: way that someone answers the prompts on an app that

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Speaker 1: would alienate anyone. And for me, I'm a pretty fucking harsh,

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Speaker 1: aggressive person. Like, but I'm still aware that you don't

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Speaker 1: need to like kick someone in the teeth in your

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Speaker 1: dating profile, and you don't need like a picture of

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Speaker 1: yourself with four hot girlfriends, or your mommy and your

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Speaker 1: picture or your child with a hearty face emoji. But chlone, behold,

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Speaker 1: I've found all of these things in very smart and

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Speaker 1: savvy people's dating profiles. But anyway, one of the things

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Speaker 1: that so the men want to show the picture with

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Speaker 1: their kids, so they'll sometimes put the emoji face over

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Speaker 1: or just show the kids because they want to show

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Speaker 1: that they're a dad, and like they want to it's

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Speaker 1: like puppy at the park, like bait for the women

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Speaker 1: and you know, saying dad. You know, it's proud dad

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Speaker 1: too or whatever. Girl, Dad is a little cheesy, but

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Speaker 1: that's okay, that's fine, Like we don't need a picture

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Speaker 1: of you with your kids. I know a guy who

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Speaker 1: had like his arms around the kids in three pictures.

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Speaker 1: It's like they want to show how involved they are.

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Speaker 1: Very involved, Dad, I'm very involved. It's so irritating because

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Speaker 1: women don't say I'm a very involved mom, Like it's pretentious.

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Speaker 1: And it's also like, no shit, I'm a very involved mom.

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Speaker 1: You guys like you're gonna get an extra cookie. It's

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Speaker 1: almost like the way that like men can be a

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Speaker 1: dick and not be called a name, but women, if

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Speaker 1: they're bitchy in business or straightforward, they're a total like

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Speaker 1: miserable bitch, you know, and like it's it would be,

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Speaker 1: like how someone like Hillary would be probably Hillary or

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Speaker 1: Kamalo would And it's not a Democrat Republican thing. I

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Speaker 1: just these are the candidates that were women would be

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Speaker 1: perceived versus like a Donald Trump in the boardroom or something.

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Speaker 1: But it's the same thing in the sense that it's

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Speaker 1: such a double standard. Like very involved. Imagine I was like, yeah,

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Speaker 1: I'm a very involved mom. A fuck off, you pretentious loser.

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Speaker 1: B You don't get a cookie for that. That's basically

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Speaker 1: that's like signing your name on the SAT. It's like

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Speaker 1: you get that, that's it. That's like you just that's

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Speaker 1: the three hundred points for signing it. Like you shouldn't

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Speaker 1: even get the three undred points for signing your name.

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Speaker 1: It's just annoying. It's like a man should not need

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Speaker 1: to say very involved dad anymore than he needs to

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Speaker 1: put his fucking kid kitty emoji anymore that he needs

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Speaker 1: to be holding a giant fish. And by the way,

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Speaker 1: I'm allergic to fish. So it's gonna be a big

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Speaker 1: turnoff on your dating profile if I see that. Okay,

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Speaker 1: very involved dad, thank you. This is just a quick

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Speaker 1: business rant because I have partners in very many different

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Speaker 1: categories from popcorn to shape ord to salad dressing, to mocktails,

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Speaker 1: to books, to podcasts to everything okay, and particularly with products,

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Speaker 1: if you were interested in a product or launching a

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Speaker 1: brand or a service or an idea, do not ever

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Speaker 1: assume someone is smarter than you. And the reason I

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Speaker 1: say this is because the most success I've ever had

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Speaker 1: was with a partner who was moderately successful in the space,

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Speaker 1: not the big dog in the space. I had nothing

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Speaker 1: going on, and we just pushed something through ourselves. And

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Speaker 1: had we listened to the market and listened to the

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Speaker 1: advice and listen to all the people that told me

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Speaker 1: what to do, who were experts in that space, the

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Speaker 1: liquor industry, we would have bonded. And ever since that

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Speaker 1: biggest success, I've been very successful at other things and

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Speaker 1: made more money on other things than even the cocktail,

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Speaker 1: but never had like such a concentrated boom, like just

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Speaker 1: a you know, not an instant, but like a power

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Speaker 1: success where you turned and like you had a liquidity event.

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Speaker 1: And now I find that everybody's relying on data and

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Speaker 1: I had this happen with a partner or in a

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Speaker 1: specific drink where I told them what I wanted to do.

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Speaker 1: I referenced a specific product that I love that I

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Speaker 1: thought was going all the way. They had all this

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Speaker 1: data to tell me what it was, what it was,

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Speaker 1: and what the market was doing. We were going after

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Speaker 1: what the market was doing, and it was a similar

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Speaker 1: product to other products, and I knew it was not

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Speaker 1: going to hit because I just felt like we were copying.

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Speaker 1: And I was like, I don't want to do what

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Speaker 1: somebody else already did, but do it differently, Like I

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Speaker 1: want to start a new idea. Wait, but this is

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Speaker 1: what people are doing. I don't care people are doing.

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Speaker 1: I don't care people have been doing. I'm going to

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Speaker 1: educate them and I'm going to influence them to do

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Speaker 1: something new. To want this new thing. It doesn't exist yet,

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Speaker 1: It's gonna goro margarita. Low calorie didn't exist in cocktails.

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Speaker 1: Ready to drink didn't exist in cocktails in the way

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Speaker 1: that it is today. Low calorie ready to drink certainly

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Speaker 1: didn't exist. Celebrities didn't exist in cocktails. All of this

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Speaker 1: seemed crazy to people because it was new. It was new.

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Speaker 1: And I say this because the other day I was

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Speaker 1: telling a partner mind, what we need to do and

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Speaker 1: they were reading me data sheets, and I was like,

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Speaker 1: data is great. It's good for you to support and

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Speaker 1: be comfortable by data. But if we're looking at people

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Speaker 1: already have done, or what your data is telling you

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Speaker 1: based on what people have done, we're already lost. I

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Speaker 1: tell people what they're gonna want. I show people what

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Speaker 1: they're gonna want. So do not let the market drive

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Speaker 1: what you do, and don't let everyone else's opinion and

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Speaker 1: the deep data dive totally inform what you're gonna do.

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Speaker 1: It's good to listen, it's good to talk to people,

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Speaker 1: but it doesn't mean that they're going to be right.

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Speaker 1: You have a gut for a reason, and you know

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Speaker 1: what could land. And if something smells fishy it doesn't

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Speaker 1: seem like it's gonna work, then it probably won't because

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Speaker 1: you have to be fully behind it