1 00:00:04,960 --> 00:00:06,519 Speaker 1: Welcome to Money Making Conversations. 2 00:00:06,600 --> 00:00:08,400 Speaker 2: It's to show that she is the secrets of success 3 00:00:08,440 --> 00:00:11,960 Speaker 2: experience firsthand by marketing and Brandon expert Rashan McDonald. I 4 00:00:12,000 --> 00:00:14,440 Speaker 2: will know he's giving me advice on many occasions. And in 5 00:00:14,520 --> 00:00:17,680 Speaker 2: case you didn't notice, I'm not broke. You know he'll 6 00:00:17,720 --> 00:00:21,000 Speaker 2: be interviewing celebrity CEOs and entrepreneurs and industry. 7 00:00:20,600 --> 00:00:22,880 Speaker 1: Decision make because it's what he likes to do. It's 8 00:00:22,880 --> 00:00:23,920 Speaker 1: what he likes to share. 9 00:00:24,320 --> 00:00:27,280 Speaker 2: Now it's time to hear from my man, Rashan McDonald 10 00:00:27,440 --> 00:00:28,680 Speaker 2: money Making Conversations. 11 00:00:28,960 --> 00:00:29,400 Speaker 1: There we go. 12 00:00:30,280 --> 00:00:34,120 Speaker 3: Welcome to Money Making Conversation Masterclass. I'm your host, Rashaan McDonald's. 13 00:00:34,360 --> 00:00:36,479 Speaker 3: The theme is that there is no perfect time to 14 00:00:36,520 --> 00:00:39,239 Speaker 3: start following your dreams because I recognize that we all 15 00:00:39,280 --> 00:00:42,240 Speaker 3: have different definitions of success. For you, it may be 16 00:00:42,320 --> 00:00:45,080 Speaker 3: the size of your paycheck. Minds inspire you to accomplish 17 00:00:45,120 --> 00:00:47,640 Speaker 3: your goals and live your very best life. It's time 18 00:00:47,680 --> 00:00:50,400 Speaker 3: to stop reading other people's success stories and really start 19 00:00:50,400 --> 00:00:53,040 Speaker 3: writing your own. People always talk about the purpose of gift. 20 00:00:53,159 --> 00:00:55,000 Speaker 3: If you have a gift, leave with your gift. You 21 00:00:55,000 --> 00:00:57,080 Speaker 3: know that your friends, family, or co workers stop you 22 00:00:57,080 --> 00:01:00,360 Speaker 3: from planning your dreams, but I guess it is George Lambert. 23 00:01:00,360 --> 00:01:03,280 Speaker 3: He's the president's CEO of Greater Washington Urban League. The 24 00:01:03,360 --> 00:01:05,200 Speaker 3: League is on the mission they increase the economic and 25 00:01:05,200 --> 00:01:09,600 Speaker 3: political power historically disenfranchised and excluded blacks. He's on the 26 00:01:09,640 --> 00:01:11,640 Speaker 3: show to talk about this as well as an amazing 27 00:01:11,640 --> 00:01:15,400 Speaker 3: event that's happening. Please welco with the money making Conversation Masterclass. 28 00:01:15,720 --> 00:01:17,360 Speaker 3: George Lambert, How are you doing? 29 00:01:17,400 --> 00:01:17,880 Speaker 1: George? 30 00:01:18,240 --> 00:01:21,560 Speaker 4: I am doing good. Thank you so much. Delighted to 31 00:01:21,560 --> 00:01:22,880 Speaker 4: be a conversation of the day. 32 00:01:23,480 --> 00:01:24,960 Speaker 3: Well, you know, first of all, I alwas toll when 33 00:01:25,000 --> 00:01:26,640 Speaker 3: I want to heard the word Urban League and a 34 00:01:26,640 --> 00:01:28,960 Speaker 3: lot of people, you know, you hear about the NAACP. 35 00:01:29,200 --> 00:01:31,840 Speaker 3: You hear about a lot of organisms, like what exactly 36 00:01:32,000 --> 00:01:33,240 Speaker 3: is the Urban League. 37 00:01:35,000 --> 00:01:37,960 Speaker 4: We are a civil rights social service organization, been around 38 00:01:38,000 --> 00:01:41,840 Speaker 4: since nineteen ten. Certainly, if you mentioned the NAACP, have 39 00:01:41,880 --> 00:01:45,440 Speaker 4: had a number of partnerships with the NAACPO for the years. 40 00:01:45,680 --> 00:01:48,320 Speaker 4: They preceded us in terms of the work that we do. 41 00:01:48,360 --> 00:01:51,080 Speaker 4: They certainly came on the forefront of nineteen or nine, 42 00:01:51,080 --> 00:01:53,840 Speaker 4: but we do a lot of work in collaboration together. 43 00:01:53,960 --> 00:01:58,000 Speaker 4: We have ninety two Urban League affiliates around the country. 44 00:01:58,120 --> 00:02:02,000 Speaker 4: We have certainly eye pullers that we all operate from 45 00:02:02,000 --> 00:02:05,320 Speaker 4: in terms of supporting the communities that we're in. And 46 00:02:05,360 --> 00:02:09,320 Speaker 4: in Washington, d C. Ol Fort Print is Washington d C, 47 00:02:09,919 --> 00:02:13,200 Speaker 4: Prince George's County, Maryland and Montgomery County, Maryland. 48 00:02:13,520 --> 00:02:17,600 Speaker 3: Wow, you know they've nicknamed oftentimes. You've heard the name 49 00:02:17,760 --> 00:02:19,040 Speaker 3: Chocolate City d C. 50 00:02:19,320 --> 00:02:20,440 Speaker 1: That whole area. 51 00:02:21,400 --> 00:02:23,919 Speaker 4: It's now Cappuccino City. 52 00:02:24,760 --> 00:02:27,080 Speaker 1: Now, why you say that, George? Why do you say that? 53 00:02:27,240 --> 00:02:31,560 Speaker 4: Is the demographics have changed and the landscape has shifted. 54 00:02:31,840 --> 00:02:32,600 Speaker 4: I'll leave it there. 55 00:02:32,800 --> 00:02:34,920 Speaker 1: Well, you don't see it's not Shockey. 56 00:02:35,000 --> 00:02:37,399 Speaker 3: I grew up in Fifth Ward, which is in Houston, Texas, 57 00:02:37,680 --> 00:02:38,960 Speaker 3: all predominantly black neighborhood. 58 00:02:38,960 --> 00:02:41,120 Speaker 1: I would have to say ninety nine port nine percent of. 59 00:02:41,080 --> 00:02:44,720 Speaker 3: That neighborhood was black. Now in Houston is Hispanic. And 60 00:02:44,760 --> 00:02:47,840 Speaker 3: so you see these transitional things happening. Is that good 61 00:02:47,919 --> 00:02:50,160 Speaker 3: or bad for black for the black community? 62 00:02:51,000 --> 00:02:54,680 Speaker 4: You know, gentrification has been a real issue, particularly in 63 00:02:54,680 --> 00:02:59,239 Speaker 4: the DMV. So that wn't include Washington d C in particular. Uh, 64 00:02:59,280 --> 00:03:00,960 Speaker 4: And so I guess really kind of depends on your 65 00:03:01,040 --> 00:03:03,320 Speaker 4: lens from which you look at it. You know, the 66 00:03:03,320 --> 00:03:05,519 Speaker 4: the the scope for us at the greater warsher of 67 00:03:05,520 --> 00:03:09,880 Speaker 4: the leagues. Can communities coexist? And that's the conversation I 68 00:03:09,919 --> 00:03:13,959 Speaker 4: often leave with, can we coexist as a community? And 69 00:03:14,040 --> 00:03:15,720 Speaker 4: that's you know, part of their work, the strength that 70 00:03:15,760 --> 00:03:17,480 Speaker 4: we really kind of work from. There are some who 71 00:03:18,080 --> 00:03:21,079 Speaker 4: relocate to this area, come to the city and come 72 00:03:21,160 --> 00:03:23,760 Speaker 4: for a spirit of wanting to coexist, wanting to support 73 00:03:24,080 --> 00:03:26,600 Speaker 4: the communities that they're coming into and wanting to see 74 00:03:27,040 --> 00:03:30,399 Speaker 4: you know, certainly how they can bring strengths and assets 75 00:03:30,960 --> 00:03:32,880 Speaker 4: and uh and be a part of the community. But 76 00:03:32,919 --> 00:03:34,840 Speaker 4: there's all those perhaps that you know, as I'm sure 77 00:03:34,880 --> 00:03:37,600 Speaker 4: you well know, that come of a different mindset. So 78 00:03:38,040 --> 00:03:40,920 Speaker 4: again it underscores can we coexist? 79 00:03:41,160 --> 00:03:44,720 Speaker 3: We know really is is a you know, there was 80 00:03:44,760 --> 00:03:47,160 Speaker 3: there was a proble moment in the African American community, 81 00:03:47,320 --> 00:03:50,800 Speaker 3: you know in President Obama, which I know in my 82 00:03:50,840 --> 00:03:53,440 Speaker 3: lifetime I never thought I would see an African American 83 00:03:54,000 --> 00:03:58,040 Speaker 3: to be recognized as the president of this United States. 84 00:03:58,520 --> 00:04:00,160 Speaker 1: We have back to back terms. 85 00:04:01,040 --> 00:04:03,320 Speaker 3: Even when he was president, there was a lot of 86 00:04:03,400 --> 00:04:07,400 Speaker 3: volatility when it came to we don't know if we 87 00:04:07,520 --> 00:04:10,200 Speaker 3: really made any strides in the black community and the 88 00:04:10,280 --> 00:04:14,560 Speaker 3: workforce in social justice under his leadership. And I'm not 89 00:04:14,600 --> 00:04:18,400 Speaker 3: putting to figure out President Obama, but when he left 90 00:04:18,400 --> 00:04:21,200 Speaker 3: office there seemed to be a very negative tide for 91 00:04:21,240 --> 00:04:21,680 Speaker 3: the worst. 92 00:04:21,880 --> 00:04:22,839 Speaker 1: Can you expound on that? 93 00:04:24,279 --> 00:04:27,160 Speaker 4: So, first of all, let me talk a little about 94 00:04:27,160 --> 00:04:31,880 Speaker 4: the tenure President Obama became a president. I think it 95 00:04:31,920 --> 00:04:34,839 Speaker 4: was beginning in two thousand and eight or so. And 96 00:04:34,960 --> 00:04:39,080 Speaker 4: what I've always said is, well, we were excited about 97 00:04:39,640 --> 00:04:42,479 Speaker 4: getting an African American president, but I would submit that 98 00:04:42,520 --> 00:04:46,080 Speaker 4: the country perhaps was not ready for an African American 99 00:04:46,120 --> 00:04:49,200 Speaker 4: president all that throughout his tenure, and certainly what you've 100 00:04:49,200 --> 00:04:52,680 Speaker 4: already alluded to as well, we clearly saw it after 101 00:04:52,720 --> 00:04:54,760 Speaker 4: he left the White House. It was almost like a 102 00:04:56,120 --> 00:05:00,760 Speaker 4: turning around and undoing so many of the just progress 103 00:05:00,839 --> 00:05:03,360 Speaker 4: legislation that he put in place. So that was very 104 00:05:03,400 --> 00:05:04,839 Speaker 4: clear to all of us as well. I think the 105 00:05:04,880 --> 00:05:07,480 Speaker 4: other thing is to keep in mind we should never 106 00:05:07,520 --> 00:05:10,680 Speaker 4: forget this. Well, he did become president, so to somericin, 107 00:05:11,279 --> 00:05:14,920 Speaker 4: while we as African Americans were very proud, and while 108 00:05:14,920 --> 00:05:17,279 Speaker 4: we were there so to speak, but we were never 109 00:05:17,440 --> 00:05:20,800 Speaker 4: really there, right, Yeah, And in other words, we still 110 00:05:20,800 --> 00:05:23,640 Speaker 4: have a long way to go before we really get there. 111 00:05:23,680 --> 00:05:26,280 Speaker 4: So We should never lose sight of that, for sure. 112 00:05:26,600 --> 00:05:26,880 Speaker 4: We know. 113 00:05:26,920 --> 00:05:29,600 Speaker 3: It's interesting, did you say that, because, like you know, 114 00:05:30,080 --> 00:05:34,680 Speaker 3: when the wh we was emancipated free and during the 115 00:05:34,680 --> 00:05:38,039 Speaker 3: Civil War, we were offered forty acres in the mural. 116 00:05:38,200 --> 00:05:41,560 Speaker 3: That was when President Lincoln was still president. And then 117 00:05:41,600 --> 00:05:43,680 Speaker 3: when he was assassinated that was taking away A lot 118 00:05:43,720 --> 00:05:45,560 Speaker 3: of people don't realize that the forty acres in the 119 00:05:45,600 --> 00:05:49,240 Speaker 3: mirror was like a very short window. Some African Americans, 120 00:05:49,279 --> 00:05:51,640 Speaker 3: or some blacks and some negroes at the time of 121 00:05:51,760 --> 00:05:54,680 Speaker 3: color people they call us at that time, did receive 122 00:05:54,760 --> 00:05:57,839 Speaker 3: it and and then but as soon as he was assassinated, 123 00:05:57,880 --> 00:06:00,200 Speaker 3: it was it was everything went back. It was like 124 00:06:00,560 --> 00:06:03,640 Speaker 3: a correction, a racial correction our gifts, i can call it. 125 00:06:03,880 --> 00:06:05,600 Speaker 3: And so it felt like it was the same way 126 00:06:05,720 --> 00:06:08,680 Speaker 3: that happened to us. When President Obama left the office, 127 00:06:08,839 --> 00:06:11,680 Speaker 3: there seemed to be a need to create a racial correction. 128 00:06:13,920 --> 00:06:16,520 Speaker 4: You know, strange as you mentioned that, because it gives 129 00:06:16,520 --> 00:06:19,320 Speaker 4: me an opportunity to just to do a brief bit 130 00:06:19,320 --> 00:06:23,320 Speaker 4: of a segue. This last week, the National Beligue released 131 00:06:23,360 --> 00:06:25,359 Speaker 4: the State of Black American You know, it's a document 132 00:06:25,440 --> 00:06:28,360 Speaker 4: that you've very familiar with and which really kind of 133 00:06:28,440 --> 00:06:30,760 Speaker 4: you know, talked a lot about our democracy and pearls 134 00:06:30,800 --> 00:06:33,839 Speaker 4: our democracy under attack. In other words, we are losing 135 00:06:33,880 --> 00:06:36,200 Speaker 4: some of those hag one games that we fought for 136 00:06:36,960 --> 00:06:39,160 Speaker 4: over the years, and that is very true. I mean, 137 00:06:39,200 --> 00:06:42,159 Speaker 4: there's been an onslaught in terms of really trying to 138 00:06:42,200 --> 00:06:46,240 Speaker 4: silence our voice with regard to the voting silence our 139 00:06:46,320 --> 00:06:49,080 Speaker 4: voice in so many areas as well our history really 140 00:06:49,080 --> 00:06:51,800 Speaker 4: trying to be race out history to some extent, and 141 00:06:51,880 --> 00:06:54,840 Speaker 4: so we are stilled very much, you know, fighting many 142 00:06:54,880 --> 00:06:57,800 Speaker 4: of the messages of the old, fighting many of those 143 00:06:57,839 --> 00:06:59,960 Speaker 4: issues we have to keep pushing. That is the work 144 00:07:00,040 --> 00:07:01,560 Speaker 4: of the urb Lingua. I mean, that's the boots on 145 00:07:01,600 --> 00:07:03,880 Speaker 4: the ground as much as we're very much at the 146 00:07:03,880 --> 00:07:05,400 Speaker 4: tip of the sphere. And then the fight of the 147 00:07:06,160 --> 00:07:08,680 Speaker 4: civil rights side of it. We also, you know, really 148 00:07:08,720 --> 00:07:12,120 Speaker 4: work hard every day or to provide services to folks 149 00:07:12,160 --> 00:07:14,320 Speaker 4: who we work on behalf of as well. Well. 150 00:07:14,320 --> 00:07:17,000 Speaker 3: Here there's something interesting, George, I was being to George Lambert, 151 00:07:17,000 --> 00:07:22,400 Speaker 3: the president and CEO involved in politically try to charge 152 00:07:22,440 --> 00:07:26,080 Speaker 3: our community economically and politically to write a lot of wrong. 153 00:07:26,160 --> 00:07:27,440 Speaker 3: I don't think you can ever right a lot of wrong, 154 00:07:27,520 --> 00:07:29,080 Speaker 3: but at least you can move forward and try to 155 00:07:29,080 --> 00:07:31,720 Speaker 3: make some corrections. And that's really and thinks when I 156 00:07:31,880 --> 00:07:34,400 Speaker 3: when I look at a person like you, how did 157 00:07:34,400 --> 00:07:37,920 Speaker 3: you get involved actively? You know, because you've seem corporately 158 00:07:37,960 --> 00:07:41,520 Speaker 3: structured a corporate mindset. How did you get into the 159 00:07:41,560 --> 00:07:45,840 Speaker 3: nonprofit civil rights approaches trying to make a difference in 160 00:07:45,880 --> 00:07:46,360 Speaker 3: this world? 161 00:07:47,240 --> 00:07:49,760 Speaker 4: You know, I'm someone who've always had a passion for 162 00:07:50,000 --> 00:07:53,360 Speaker 4: serving our people. Are folks who to speak when I 163 00:07:54,120 --> 00:07:56,440 Speaker 4: on board the new folks who come to work for 164 00:07:56,520 --> 00:07:59,480 Speaker 4: the credit Wash Up Play, I tell them all so 165 00:07:59,560 --> 00:08:01,200 Speaker 4: you know, before I can get to your skill set, 166 00:08:01,240 --> 00:08:03,800 Speaker 4: your talents, all those great things you want to tell 167 00:08:03,840 --> 00:08:05,440 Speaker 4: me about who you are, what you've done and all that. 168 00:08:05,960 --> 00:08:08,920 Speaker 4: First of all need to understand your calling. And so 169 00:08:09,040 --> 00:08:11,840 Speaker 4: your calling is that you were called to come to 170 00:08:11,880 --> 00:08:14,800 Speaker 4: do this work. Both my parents were for Baptist ministers, 171 00:08:14,840 --> 00:08:16,160 Speaker 4: and so I grew up in a household used to 172 00:08:16,160 --> 00:08:18,320 Speaker 4: wake up one morning on a whim and you going 173 00:08:18,360 --> 00:08:20,800 Speaker 4: to go side to preach your gods. You are called. 174 00:08:21,360 --> 00:08:23,040 Speaker 4: And I believe that folks who come to work for 175 00:08:23,080 --> 00:08:25,160 Speaker 4: the Greater Washing Airplay need to be no less than 176 00:08:25,280 --> 00:08:28,200 Speaker 4: called to do this work. Because the people that we 177 00:08:28,320 --> 00:08:31,200 Speaker 4: serve need people of that calling as well. So it 178 00:08:31,240 --> 00:08:34,079 Speaker 4: has always been my passion to do this work, and 179 00:08:34,120 --> 00:08:36,760 Speaker 4: I want to surround myself of others who come to 180 00:08:36,760 --> 00:08:39,280 Speaker 4: work for us as well. To do this work. I 181 00:08:39,280 --> 00:08:41,040 Speaker 4: did take a good of a heat as many years 182 00:08:41,040 --> 00:08:44,160 Speaker 4: ago I left the nonprofit ARENA, went to the for 183 00:08:44,360 --> 00:08:46,000 Speaker 4: profit and Rena and my wife would probably be the 184 00:08:46,000 --> 00:08:49,360 Speaker 4: first one to tell you, I was never happy because 185 00:08:49,400 --> 00:08:52,440 Speaker 4: it was more than about the money, right right. I 186 00:08:52,440 --> 00:08:55,240 Speaker 4: did work my way back to the Airpen League into 187 00:08:55,280 --> 00:08:58,079 Speaker 4: the non profit RNA, and I've enjoyed it, and as 188 00:08:58,080 --> 00:09:00,600 Speaker 4: I said, I'm still still having fun. 189 00:09:00,640 --> 00:09:03,200 Speaker 3: Before I get into what exactly a president and CEO 190 00:09:03,360 --> 00:09:07,920 Speaker 3: does at the Greater Washington Urban Urban League, I want 191 00:09:07,920 --> 00:09:08,400 Speaker 3: to ask you this. 192 00:09:09,280 --> 00:09:12,200 Speaker 1: I'm an entrepreneur and I've been in the media. 193 00:09:12,679 --> 00:09:15,480 Speaker 3: I managed Steve Harvey's or a number of years, the 194 00:09:15,480 --> 00:09:16,480 Speaker 3: Steve Harby Morning Show. 195 00:09:16,480 --> 00:09:18,480 Speaker 1: I co create that with him, and. 196 00:09:18,440 --> 00:09:22,320 Speaker 3: So I'm very familiar with black advertisement and the black opportunity, 197 00:09:22,320 --> 00:09:25,959 Speaker 3: the black dollars that were set aside for for and 198 00:09:26,000 --> 00:09:30,280 Speaker 3: they would specifically said black, they said black marketing dollars, 199 00:09:30,559 --> 00:09:34,360 Speaker 3: and then they transition to the word multicultural and then 200 00:09:34,400 --> 00:09:38,000 Speaker 3: they started sliding the black dollars over to the Latino 201 00:09:38,040 --> 00:09:40,920 Speaker 3: community because they said that was the fastest growing community, 202 00:09:41,000 --> 00:09:42,960 Speaker 3: so they wanted to focus. I'm talking about when I 203 00:09:42,960 --> 00:09:44,760 Speaker 3: say day, I'm talking about advertisers. 204 00:09:45,320 --> 00:09:45,720 Speaker 1: Now. 205 00:09:46,840 --> 00:09:49,200 Speaker 3: As an entrepreneur, you have all these r f ps 206 00:09:49,320 --> 00:09:52,120 Speaker 3: and they they they said they use cod words now 207 00:09:52,200 --> 00:09:54,400 Speaker 3: and I'm a and then co words that frustrate me. 208 00:09:54,920 --> 00:10:00,560 Speaker 3: They'll say minority and minority is now. If you don't 209 00:10:00,600 --> 00:10:03,240 Speaker 3: know this, listen to my show and watching my show 210 00:10:03,720 --> 00:10:08,319 Speaker 3: is white women White women is minority. That's what they're 211 00:10:08,320 --> 00:10:11,280 Speaker 3: talking about. They're not talking about people of color. They're 212 00:10:11,280 --> 00:10:15,319 Speaker 3: not talking about black people. They've shifted that word and 213 00:10:15,800 --> 00:10:18,760 Speaker 3: made sure that they say minority now because they're really 214 00:10:18,840 --> 00:10:21,720 Speaker 3: not talking about trying to give the slices of the 215 00:10:21,800 --> 00:10:24,680 Speaker 3: pie that they say they are to the actual people 216 00:10:24,679 --> 00:10:27,600 Speaker 3: of color. Am I correct when I say that, because 217 00:10:27,640 --> 00:10:29,439 Speaker 3: that's what I'm seeing in the streets. 218 00:10:30,840 --> 00:10:32,560 Speaker 4: I think there's clearly a merit in terms of what 219 00:10:32,600 --> 00:10:35,000 Speaker 4: you're saying. I mean, I will tell you that we 220 00:10:35,080 --> 00:10:38,160 Speaker 4: are very intentional at the grated Washington that'd be about 221 00:10:38,200 --> 00:10:41,520 Speaker 4: trying to make a difference and grab those resources for 222 00:10:41,600 --> 00:10:44,160 Speaker 4: the folks that you're talking about folks of color. Yes, 223 00:10:44,440 --> 00:10:46,320 Speaker 4: look like you and me who are black folks. We 224 00:10:46,400 --> 00:10:48,959 Speaker 4: have a entrepreneurship program. We've been doing it for a 225 00:10:49,040 --> 00:10:51,800 Speaker 4: number of years now. While we do support those who 226 00:10:51,800 --> 00:10:54,080 Speaker 4: are starting businesses into sweet spot for us, of those 227 00:10:54,120 --> 00:10:56,720 Speaker 4: who are in business been around for a while. You know, 228 00:10:56,760 --> 00:10:58,880 Speaker 4: they may have capital. Now they're looking to double down 229 00:10:58,960 --> 00:11:01,400 Speaker 4: and to scale in terms of their business, and so 230 00:11:01,400 --> 00:11:03,800 Speaker 4: we really kind of helped them to do that. Here 231 00:11:03,880 --> 00:11:05,520 Speaker 4: is one thing I will mention to you that I 232 00:11:05,600 --> 00:11:07,520 Speaker 4: think was a bit of a tragedy when we went 233 00:11:07,520 --> 00:11:12,160 Speaker 4: into COVID and the PPP, the Payroll Protection Program. There 234 00:11:12,200 --> 00:11:14,240 Speaker 4: was a very critical lesson learned out of that, I 235 00:11:14,240 --> 00:11:17,520 Speaker 4: think for all of us, because what we saw was that, 236 00:11:17,559 --> 00:11:22,319 Speaker 4: you know, many businesses, larger businesses got those loans, many 237 00:11:22,320 --> 00:11:25,280 Speaker 4: of our African American small businesses did not. And so 238 00:11:25,840 --> 00:11:28,040 Speaker 4: when we began to reach out circle back talk with 239 00:11:28,120 --> 00:11:30,040 Speaker 4: minute of what many of them said to us as well, 240 00:11:30,559 --> 00:11:33,560 Speaker 4: we had a relationship with our bank, They did not 241 00:11:33,600 --> 00:11:35,760 Speaker 4: have a relationship with their bank. They had a transaction 242 00:11:35,880 --> 00:11:40,320 Speaker 4: that occurred every month that banking relationship. So inasmuch as 243 00:11:40,320 --> 00:11:42,640 Speaker 4: we've helped me to pivot but we've also now very 244 00:11:42,640 --> 00:11:46,400 Speaker 4: intentional about helping them to many of them, to develop 245 00:11:46,679 --> 00:11:50,600 Speaker 4: a bona fide relationship with their bank, not just a 246 00:11:50,600 --> 00:11:52,920 Speaker 4: transaction that happens every month that you go into deposit 247 00:11:53,440 --> 00:11:56,320 Speaker 4: or cash checks. That is the intentionality of what we do. 248 00:11:56,400 --> 00:11:58,439 Speaker 4: That's what we have to be in terms of, as 249 00:11:58,440 --> 00:12:00,040 Speaker 4: you said, you know, really breaking in those barriers and 250 00:12:00,120 --> 00:12:03,880 Speaker 4: getting those doors, getting businesses, getting business supolks to look 251 00:12:03,920 --> 00:12:04,520 Speaker 4: like us. 252 00:12:04,800 --> 00:12:05,240 Speaker 1: We know that. 253 00:12:05,720 --> 00:12:08,160 Speaker 3: Really, this is when I get fired up, George. I'm 254 00:12:08,360 --> 00:12:12,120 Speaker 3: just when I start talking about because you know, George, 255 00:12:12,320 --> 00:12:14,080 Speaker 3: I'm there. I see it, and it makes me mad. 256 00:12:14,760 --> 00:12:17,640 Speaker 3: I go to these RFP meetings and it's supposed to 257 00:12:17,679 --> 00:12:19,440 Speaker 3: be my walk in the room, and I'm just gonna 258 00:12:19,440 --> 00:12:23,240 Speaker 3: tell everybody is predominantly white women just sitting in there. 259 00:12:23,800 --> 00:12:27,080 Speaker 3: And then they offer opportunities. And so then they offer 260 00:12:27,080 --> 00:12:30,880 Speaker 3: the opportunity really in the construction area and the area 261 00:12:30,960 --> 00:12:35,920 Speaker 3: of products, and so where blacks are making in rows 262 00:12:36,040 --> 00:12:38,839 Speaker 3: is in the media and the marketing and the graphic design. 263 00:12:39,080 --> 00:12:40,240 Speaker 1: We're completely shut out. 264 00:12:40,960 --> 00:12:43,800 Speaker 3: We're completely shut out because those deals are going to 265 00:12:43,880 --> 00:12:46,640 Speaker 3: the big marketing firms and the way they keep it 266 00:12:46,679 --> 00:12:49,520 Speaker 3: in the big marketing firms, they'll tell you what are 267 00:12:49,520 --> 00:12:52,600 Speaker 3: you doing differently that we can't do, And so when 268 00:12:52,600 --> 00:12:54,840 Speaker 3: they make that statement to you. 269 00:12:54,360 --> 00:12:56,199 Speaker 1: You really sitting at the back of the line. 270 00:12:56,480 --> 00:12:58,520 Speaker 3: And so for the last few years my goal has 271 00:12:58,640 --> 00:13:01,679 Speaker 3: been able to create my own database and that's been 272 00:13:01,720 --> 00:13:03,920 Speaker 3: a lot of hard work, George, but that's what we 273 00:13:04,000 --> 00:13:04,480 Speaker 3: have to do. 274 00:13:05,280 --> 00:13:08,880 Speaker 4: Yeah, yeah, Well, even though you know they're a leg 275 00:13:08,960 --> 00:13:11,040 Speaker 4: I mean, we're we're a small business, but we are 276 00:13:11,080 --> 00:13:14,440 Speaker 4: a business as well. Properly we are a business, but 277 00:13:14,520 --> 00:13:17,080 Speaker 4: we also are very intentional about who we use to 278 00:13:17,080 --> 00:13:20,600 Speaker 4: support us in our marketing. We make sure that you know, 279 00:13:20,720 --> 00:13:23,280 Speaker 4: our resources go to folks who look like us, who 280 00:13:23,280 --> 00:13:25,000 Speaker 4: can help to tell our stories, who can help to 281 00:13:25,000 --> 00:13:27,040 Speaker 4: really kind of push our brand out there, sir, and 282 00:13:27,120 --> 00:13:29,000 Speaker 4: get the kind of results that we want. So again, 283 00:13:29,040 --> 00:13:32,400 Speaker 4: I think it's all about intentionality and then of course 284 00:13:32,800 --> 00:13:35,400 Speaker 4: about breaking down barriers where we see barriers and going 285 00:13:35,400 --> 00:13:38,520 Speaker 4: at that very strong and we do that work as well. Well. 286 00:13:38,559 --> 00:13:40,120 Speaker 1: Here's the thing we movie slide. 287 00:13:40,840 --> 00:13:43,520 Speaker 3: I've basically been lining up my questions to the black 288 00:13:43,559 --> 00:13:47,000 Speaker 3: and white summer that you have coming up here. Tell 289 00:13:47,080 --> 00:13:49,079 Speaker 3: us about that and the importance of it, and we 290 00:13:49,120 --> 00:13:50,679 Speaker 3: can take our time, because I really want to get 291 00:13:50,679 --> 00:13:52,800 Speaker 3: a clear understanding of it. It was brought to my 292 00:13:52,840 --> 00:13:55,559 Speaker 3: attention and they started saying, you got to talk to George, 293 00:13:55,600 --> 00:13:56,280 Speaker 3: got to talk to Jeore. 294 00:13:56,320 --> 00:13:58,480 Speaker 1: He's the man. So I got the man on my show. 295 00:13:58,920 --> 00:14:01,640 Speaker 1: So if the man don't talk fans, maybe we all can. 296 00:14:01,559 --> 00:14:04,920 Speaker 3: Learn something and also be participants in a summit that 297 00:14:04,960 --> 00:14:06,360 Speaker 3: can also change our life. 298 00:14:06,960 --> 00:14:09,280 Speaker 4: Well, I will leave by saying that the man is 299 00:14:09,320 --> 00:14:11,040 Speaker 4: talking to the man as well. 300 00:14:12,559 --> 00:14:13,680 Speaker 1: Thank you. 301 00:14:14,040 --> 00:14:15,720 Speaker 4: So, But let me just give you a little bit 302 00:14:15,720 --> 00:14:19,000 Speaker 4: of background and say this. When we went into the 303 00:14:19,080 --> 00:14:21,760 Speaker 4: beginning of COVID, so many companies reached out to me, 304 00:14:21,880 --> 00:14:25,480 Speaker 4: corporate you know, major corporations reached out and said, you know, 305 00:14:26,000 --> 00:14:28,200 Speaker 4: Georgian as president, you know what is it we can do? 306 00:14:28,240 --> 00:14:32,040 Speaker 4: We want to help. This was at the around the 307 00:14:32,160 --> 00:14:34,080 Speaker 4: murder I will not say killing, but really the murder 308 00:14:34,080 --> 00:14:36,360 Speaker 4: of Jewish for what can we do? How can we help? 309 00:14:36,960 --> 00:14:38,720 Speaker 4: And I said to all of them then, and I 310 00:14:38,760 --> 00:14:42,320 Speaker 4: still lead my conversation now by saying the same thing, 311 00:14:43,080 --> 00:14:46,520 Speaker 4: if you are interested in going beyond the metaphor, I'm 312 00:14:46,560 --> 00:14:50,200 Speaker 4: happy to have a conversation, okay. And it's still there. 313 00:14:50,240 --> 00:14:52,600 Speaker 4: And so that really kind of led to our first 314 00:14:53,040 --> 00:14:55,760 Speaker 4: Equity Summit, which we did two years ago and one 315 00:14:55,800 --> 00:14:57,480 Speaker 4: coming up on Friday for the twenty. 316 00:14:57,560 --> 00:15:00,080 Speaker 1: Right after that was right after the COVID. 317 00:15:00,280 --> 00:15:02,840 Speaker 4: Right right after the killing the murder of George Floyd. 318 00:15:02,880 --> 00:15:05,040 Speaker 4: Actually okay, cool, yeah, right up there, and then we 319 00:15:05,120 --> 00:15:07,920 Speaker 4: were moving into coporate right after the killing of George Floyd, 320 00:15:08,000 --> 00:15:11,600 Speaker 4: murder George Ford. And so really again, uh, if you're 321 00:15:11,600 --> 00:15:14,120 Speaker 4: interested in going beyond the metaphor happy to have the conversation. 322 00:15:14,240 --> 00:15:17,120 Speaker 4: So many of them did engage. And what we decided 323 00:15:17,160 --> 00:15:20,400 Speaker 4: to do because there's a major issue in so many 324 00:15:20,480 --> 00:15:24,160 Speaker 4: companies about equity, particularly when you kind of look at 325 00:15:24,520 --> 00:15:28,680 Speaker 4: many companies recognize that they are under you know, they're 326 00:15:28,760 --> 00:15:32,520 Speaker 4: under index, I will say, in terms of having folks 327 00:15:32,520 --> 00:15:35,800 Speaker 4: of color and where their equity lenses inside the company, right, 328 00:15:35,800 --> 00:15:38,520 Speaker 4: and we wanted to begin to have some conversations around that. 329 00:15:38,600 --> 00:15:42,160 Speaker 4: We initially curated the Equity Summit as a safe space 330 00:15:42,320 --> 00:15:45,520 Speaker 4: for top of house in terms of corporate CEOs, to 331 00:15:45,600 --> 00:15:51,000 Speaker 4: come do some sharing of best practices, what other companies 332 00:15:51,040 --> 00:15:53,680 Speaker 4: are doing, what their colleagues are doing, particularly in areas, 333 00:15:53,720 --> 00:15:55,920 Speaker 4: for example, how you move the needle in their talent 334 00:15:56,040 --> 00:16:00,240 Speaker 4: acquisition strategy. So many times, you know, folks like you 335 00:16:00,280 --> 00:16:02,360 Speaker 4: and I, we can get into companies and we can 336 00:16:02,360 --> 00:16:04,440 Speaker 4: come in at perhaps a senior level, but we don't 337 00:16:04,480 --> 00:16:07,640 Speaker 4: get the coaching and we don't get the mentoring right 338 00:16:07,920 --> 00:16:10,160 Speaker 4: that we can move forward in terms of at some 339 00:16:10,280 --> 00:16:13,200 Speaker 4: point that there's a pathway for us to become president 340 00:16:13,520 --> 00:16:16,400 Speaker 4: and see that company as well. And if that's not there, 341 00:16:16,560 --> 00:16:19,920 Speaker 4: that's a problem, okay, and that's a blind spot. And 342 00:16:20,000 --> 00:16:24,200 Speaker 4: so this, you know, this, this event that we do 343 00:16:24,600 --> 00:16:26,880 Speaker 4: is a continuation of the work that we started two 344 00:16:26,960 --> 00:16:29,760 Speaker 4: years ago. So this would be the third, third year 345 00:16:29,800 --> 00:16:32,320 Speaker 4: we're doing it. This year, we're really kind of underscoing 346 00:16:32,480 --> 00:16:35,560 Speaker 4: trust inequity. And let me tell you what I'm talking 347 00:16:35,560 --> 00:16:38,080 Speaker 4: about in terms of trust and equity, because many companies 348 00:16:38,160 --> 00:16:43,800 Speaker 4: do get it. First of all, clearly recognize that there's 349 00:16:43,840 --> 00:16:46,760 Speaker 4: a business imperative for so many companies here. I tend 350 00:16:46,760 --> 00:16:51,120 Speaker 4: to talk now more about the emerging majority. The emerging 351 00:16:51,200 --> 00:16:54,120 Speaker 4: majority are really folks who look like you and I. 352 00:16:54,360 --> 00:16:57,640 Speaker 4: That's what a lot of the political battles about in 353 00:16:57,680 --> 00:17:01,160 Speaker 4: this country, because our numbers are certainly spie and increasing. 354 00:17:02,080 --> 00:17:04,640 Speaker 4: And so when we kind of take a look at that, 355 00:17:05,200 --> 00:17:09,720 Speaker 4: we have to be very clear that companies now having 356 00:17:09,720 --> 00:17:13,320 Speaker 4: imperative as they you know, bring various things to market 357 00:17:13,760 --> 00:17:18,440 Speaker 4: that they need to be certainly positioning to folks who 358 00:17:18,440 --> 00:17:20,440 Speaker 4: look like us, you know, get any brands in front 359 00:17:20,480 --> 00:17:23,040 Speaker 4: of us, making sure that there's something we have an 360 00:17:23,040 --> 00:17:26,680 Speaker 4: interest in it. So there's a whole batch of research 361 00:17:26,880 --> 00:17:30,000 Speaker 4: and surveys and studies out there now that suggests that 362 00:17:30,040 --> 00:17:33,200 Speaker 4: you may love a particular brand, but in as much 363 00:17:33,200 --> 00:17:35,520 Speaker 4: as you love that particular brand, if you don't trust 364 00:17:35,560 --> 00:17:39,600 Speaker 4: that brand, you will stop buying it. All right. Companies 365 00:17:39,680 --> 00:17:42,840 Speaker 4: get it. They understand that, and so really kind of 366 00:17:42,960 --> 00:17:45,879 Speaker 4: changing in terms of how they're reaching out and marketing 367 00:17:45,960 --> 00:17:48,720 Speaker 4: the folks who look like us. So that's about the 368 00:17:48,880 --> 00:17:52,480 Speaker 4: trust in companies. Folks will make decisions now about not 369 00:17:52,520 --> 00:17:54,680 Speaker 4: going to work for a particular company because they don't 370 00:17:54,720 --> 00:17:57,400 Speaker 4: trust them absolutely they're going to do the right thing. 371 00:17:57,960 --> 00:18:00,760 Speaker 4: And that's the conversation that we're having to you know, 372 00:18:00,800 --> 00:18:03,399 Speaker 4: really unpack it to it to kind of understand it. 373 00:18:03,520 --> 00:18:06,359 Speaker 4: So the folks that look like us, we understand it, 374 00:18:06,400 --> 00:18:09,359 Speaker 4: but how do we help companies to understand it? And 375 00:18:09,400 --> 00:18:11,359 Speaker 4: how do we help take down barriers in terms of 376 00:18:11,359 --> 00:18:14,679 Speaker 4: many of the systematic racism barriers that are under some 377 00:18:14,760 --> 00:18:17,439 Speaker 4: companies to some that said, and then those who get it. 378 00:18:17,480 --> 00:18:19,359 Speaker 4: But they're really trying to move the need forward in 379 00:18:19,440 --> 00:18:21,520 Speaker 4: terms of how they do better as well and how 380 00:18:21,520 --> 00:18:22,360 Speaker 4: do we support them. 381 00:18:22,480 --> 00:18:26,120 Speaker 3: Absolutely, I'm speaking to George Lambert is the president's CEO 382 00:18:26,160 --> 00:18:28,359 Speaker 3: of the Greater Washington Urban League. They're on a mission 383 00:18:28,359 --> 00:18:31,200 Speaker 3: to everybody to strengthen the economic and political power of 384 00:18:31,280 --> 00:18:35,200 Speaker 3: black population in their region. It's two things I'm asking 385 00:18:35,200 --> 00:18:37,480 Speaker 3: you first, and I ask you how does one find 386 00:18:37,480 --> 00:18:39,800 Speaker 3: out about it? Give us some contact information so we 387 00:18:39,800 --> 00:18:41,800 Speaker 3: can see how we can get people involved. And the 388 00:18:41,920 --> 00:18:45,880 Speaker 3: question I'm ask you about after that is diversity, equity inclusion. 389 00:18:45,960 --> 00:18:48,240 Speaker 1: First, give us that contact information. 390 00:18:49,560 --> 00:18:51,920 Speaker 4: So the easiest way is there's just a Greater Washer 391 00:18:52,000 --> 00:18:55,000 Speaker 4: of LEAs so g w L. If you just google that, 392 00:18:55,119 --> 00:18:56,960 Speaker 4: go to a website, you'll see the link that will 393 00:18:56,960 --> 00:18:59,960 Speaker 4: give you the information about the upcoming summit on truck 394 00:19:00,400 --> 00:19:03,960 Speaker 4: and it is opening. As I mentioned, it's a hobby event. 395 00:19:04,400 --> 00:19:06,440 Speaker 4: So while we are delighted to have folks to join 396 00:19:06,560 --> 00:19:09,200 Speaker 4: us on site at the event, you can also join 397 00:19:09,320 --> 00:19:13,800 Speaker 4: online as well. So again GwL four Greater Washer ever link, 398 00:19:13,920 --> 00:19:17,000 Speaker 4: just google it you'll get us immediately and you'll see 399 00:19:17,080 --> 00:19:18,880 Speaker 4: a link that will take you straight to the information 400 00:19:18,920 --> 00:19:19,600 Speaker 4: about the event. 401 00:19:19,840 --> 00:19:20,719 Speaker 1: Okay, cool. 402 00:19:21,080 --> 00:19:26,840 Speaker 3: When George Floyd, unfortunately was murdered in Minnesota, a groundswell 403 00:19:27,040 --> 00:19:31,119 Speaker 3: of civil injustice, social change swept this country. You know, 404 00:19:31,160 --> 00:19:35,240 Speaker 3: you had a massive amount of donations to HBCU's jobs 405 00:19:35,320 --> 00:19:38,000 Speaker 3: was saying we've done wrong, we have to do better. 406 00:19:38,119 --> 00:19:41,720 Speaker 3: We've done wrong, we have to do better. The DEI diversity, 407 00:19:41,760 --> 00:19:44,680 Speaker 3: equit inclusion. That phrase was thrown out there more times. 408 00:19:45,240 --> 00:19:47,199 Speaker 3: If I had a dollar for every time, I wouldn't 409 00:19:47,200 --> 00:19:49,120 Speaker 3: be here interviewing you, sir, because I would be rich. 410 00:19:51,080 --> 00:19:55,200 Speaker 3: As I turned into twenty twenty two. As we stand 411 00:19:55,240 --> 00:20:00,040 Speaker 3: in twenty twenty three, I feel that that energy, the 412 00:20:00,200 --> 00:20:02,320 Speaker 3: desire to do right has changed. 413 00:20:02,640 --> 00:20:06,320 Speaker 1: I feel there's no need. Why is that happening? 414 00:20:07,720 --> 00:20:10,119 Speaker 4: So here's what I would say to you. I am 415 00:20:10,160 --> 00:20:12,760 Speaker 4: of the strong belief and I think there are companies 416 00:20:12,760 --> 00:20:16,119 Speaker 4: out there that certainly get it as well, that the 417 00:20:16,280 --> 00:20:19,399 Speaker 4: George Floyd moment, so to speak, was not just a 418 00:20:19,520 --> 00:20:24,520 Speaker 4: moment in all honesty. In other words, sometimes we subscribe 419 00:20:24,560 --> 00:20:27,959 Speaker 4: to form, and then sometimes we subscribe to substance. And 420 00:20:28,000 --> 00:20:31,760 Speaker 4: here's what I mean by that when we subscribe to form, 421 00:20:32,880 --> 00:20:35,360 Speaker 4: what we're saying is that, you know, we certainly will 422 00:20:35,359 --> 00:20:37,960 Speaker 4: continue to state the course, so to speak, with the 423 00:20:38,040 --> 00:20:42,280 Speaker 4: status quote, but when we subscribe to substance, we are 424 00:20:42,480 --> 00:20:46,679 Speaker 4: very intentional about aligning strategies that will succeed in It 425 00:20:46,680 --> 00:20:49,600 Speaker 4: will certainly make a difference in terms of taking down 426 00:20:49,720 --> 00:20:52,000 Speaker 4: barriers and all those things that I talked about earlier 427 00:20:52,240 --> 00:20:56,720 Speaker 4: in terms of how we address systemic racism, how we 428 00:20:56,840 --> 00:21:01,320 Speaker 4: address that, there is clearly equity fross the board and companies. 429 00:21:01,640 --> 00:21:05,239 Speaker 4: That's the difference between form and substance. And so we 430 00:21:05,320 --> 00:21:08,040 Speaker 4: are very clear really want to work with companies for 431 00:21:08,240 --> 00:21:11,280 Speaker 4: about the substance of making change, not so much just 432 00:21:11,320 --> 00:21:14,480 Speaker 4: about the form. In other words, it's going beyond as 433 00:21:14,480 --> 00:21:20,480 Speaker 4: I mentioned earlier, going beyond the beyond the status quo. 434 00:21:20,920 --> 00:21:24,040 Speaker 4: But really, how do you bring that that that rhad 435 00:21:24,080 --> 00:21:27,520 Speaker 4: everything line with your actions as well? That's the key thing. 436 00:21:28,040 --> 00:21:31,080 Speaker 3: Well, you know that and because I'm frustrated again, you 437 00:21:31,080 --> 00:21:33,359 Speaker 3: know at two frustrations you got out of me, George, 438 00:21:33,359 --> 00:21:37,320 Speaker 3: you know, the minority really being the white woman and 439 00:21:37,400 --> 00:21:40,920 Speaker 3: now the versus the echoing inclusion is being is taking 440 00:21:40,960 --> 00:21:43,680 Speaker 3: on on Lukewarm temperature in twenty twenty three. 441 00:21:44,200 --> 00:21:46,320 Speaker 1: So when you go to the black white suburb, what 442 00:21:46,359 --> 00:21:48,440 Speaker 1: are you trying to gavin at it? How are you 443 00:21:48,480 --> 00:21:51,240 Speaker 1: gonna get Rashan McDonald energized? Get me fired up again? 444 00:21:51,280 --> 00:21:54,639 Speaker 1: Because right now I'm kind of lukewarm, sir. I'm thinking 445 00:21:54,760 --> 00:21:55,960 Speaker 1: M and C. I'm sinking INM and C. 446 00:21:56,880 --> 00:21:58,960 Speaker 4: Well, So a couple of things. So, first of all, 447 00:21:59,320 --> 00:22:03,159 Speaker 4: it is about sharing best practices and so you know, 448 00:22:03,280 --> 00:22:06,800 Speaker 4: iron shopping's iron so to speak, and so having companies 449 00:22:06,840 --> 00:22:08,600 Speaker 4: in the room where they can hear best practice what 450 00:22:08,640 --> 00:22:11,720 Speaker 4: others are doing. We also bring in subject matter experts 451 00:22:11,720 --> 00:22:13,480 Speaker 4: who are in this space, who are really doing a 452 00:22:13,480 --> 00:22:16,960 Speaker 4: lot of this work. For example, we have a great lineup, 453 00:22:16,960 --> 00:22:19,840 Speaker 4: but one of the ones that we'll mention is Donna 454 00:22:20,200 --> 00:22:22,880 Speaker 4: Gambrel used to be with the Tragic Department, but it's 455 00:22:22,920 --> 00:22:25,040 Speaker 4: doing a lot of work in this space, particularly the 456 00:22:25,080 --> 00:22:30,720 Speaker 4: work in terms of you know, financial and financial inclusion 457 00:22:30,760 --> 00:22:36,320 Speaker 4: and also economic empowerment as well. And so we're really 458 00:22:36,400 --> 00:22:38,119 Speaker 4: kind of talked about things that we can all do, 459 00:22:38,800 --> 00:22:41,119 Speaker 4: how we can really change the lens with regard to 460 00:22:41,160 --> 00:22:44,199 Speaker 4: where we are now. But again two things. One subject 461 00:22:44,240 --> 00:22:47,600 Speaker 4: matter experts in the room, two best practices about iron 462 00:22:47,640 --> 00:22:50,120 Speaker 4: shopping iron in terms of listening what others are doing 463 00:22:50,160 --> 00:22:53,840 Speaker 4: as well. 464 00:22:52,160 --> 00:22:55,520 Speaker 3: Right, you know, as we go through this whole process. 465 00:22:55,600 --> 00:22:57,159 Speaker 3: And the first of all, I want to thank you 466 00:22:57,160 --> 00:22:59,199 Speaker 3: for taking the time to get on this call just 467 00:22:59,200 --> 00:23:01,320 Speaker 3: to hear my side of the store, because my side 468 00:23:01,359 --> 00:23:02,960 Speaker 3: of the store is heard by a lot of people. 469 00:23:03,080 --> 00:23:03,680 Speaker 1: Because I'm an. 470 00:23:03,680 --> 00:23:08,560 Speaker 3: Entrepreneur, I feel i employ people, but I'm also frustrated 471 00:23:08,600 --> 00:23:10,919 Speaker 3: by the process when people say they got an opportunity 472 00:23:10,960 --> 00:23:14,720 Speaker 3: over here, and this is what these RFPs or these 473 00:23:15,320 --> 00:23:17,639 Speaker 3: summit can lead to frustration from a person like me, 474 00:23:18,119 --> 00:23:20,280 Speaker 3: especially when I because I'm a member of the National 475 00:23:20,320 --> 00:23:23,320 Speaker 3: Minorities SIFIRE, the Development Council as well as the Georgia 476 00:23:23,440 --> 00:23:27,840 Speaker 3: Minority Developing Council as well down here in Atlanta, Georgia, 477 00:23:28,080 --> 00:23:30,200 Speaker 3: and you make these phone calls, they set up these 478 00:23:30,200 --> 00:23:32,080 Speaker 3: one on ones, and then at the end of the 479 00:23:32,119 --> 00:23:34,359 Speaker 3: one on one, you're excited, and then they tell you 480 00:23:34,400 --> 00:23:36,880 Speaker 3: that magic word that you know is going to go nowhere, 481 00:23:37,119 --> 00:23:41,320 Speaker 3: We're going to pass your information to another department. And 482 00:23:41,680 --> 00:23:44,000 Speaker 3: it almost seems like they're just checking off a box. 483 00:23:44,760 --> 00:23:48,000 Speaker 3: Say they've done this and there's gonna be no results. 484 00:23:48,440 --> 00:23:50,840 Speaker 3: I know as a as a person who's frustrated, and 485 00:23:50,880 --> 00:23:53,159 Speaker 3: I'm not pointing in their fingers, but how can I 486 00:23:53,200 --> 00:23:56,359 Speaker 3: push it? Just just don't give up, Just keep trying. George, 487 00:23:56,440 --> 00:23:59,439 Speaker 3: Is that's the mantra I should have in my pocket. 488 00:23:59,520 --> 00:24:01,159 Speaker 3: Is that the more I should be telling all my 489 00:24:01,240 --> 00:24:05,240 Speaker 3: fellow entrepreneurs, that's part of the system. Don't let one 490 00:24:05,359 --> 00:24:08,240 Speaker 3: off stop you. There may it be many many offs, 491 00:24:08,280 --> 00:24:10,919 Speaker 3: and there's many offs would eventually lead to success. 492 00:24:11,880 --> 00:24:14,080 Speaker 4: Well, so a couple of things I'll say to you. 493 00:24:14,080 --> 00:24:15,600 Speaker 4: First of all, that was the lesson we learned from 494 00:24:15,640 --> 00:24:19,560 Speaker 4: the ancestors. Okay, persevereriance, we learned that lessons from the ancestors. 495 00:24:19,760 --> 00:24:21,520 Speaker 4: The second thing I will say to you is that 496 00:24:21,600 --> 00:24:23,280 Speaker 4: the in the District of Columbia, I know, the mayor 497 00:24:24,280 --> 00:24:27,399 Speaker 4: did to prove a disparity study for folks who are 498 00:24:27,400 --> 00:24:29,879 Speaker 4: in business, you know, who have businesses or whatever, to 499 00:24:30,000 --> 00:24:32,240 Speaker 4: just kind of see with the District of Columbia their 500 00:24:32,359 --> 00:24:35,399 Speaker 4: spend in terms of, you know, how many of the 501 00:24:36,359 --> 00:24:38,600 Speaker 4: folks like yourself and others who are in business who 502 00:24:38,640 --> 00:24:41,800 Speaker 4: can provide services or whatever, how much businesses that the 503 00:24:41,840 --> 00:24:44,320 Speaker 4: city is really doing with them. And so as you 504 00:24:44,600 --> 00:24:48,000 Speaker 4: as your listeners are listening, then I would encourage other 505 00:24:48,080 --> 00:24:52,000 Speaker 4: communities and of local governments to take a look that 506 00:24:52,000 --> 00:24:54,000 Speaker 4: it well, because it is a tremendous spin and you 507 00:24:54,040 --> 00:24:56,720 Speaker 4: and I both know that we have more than the 508 00:24:56,760 --> 00:24:59,440 Speaker 4: capability of delivering on a line of those services and 509 00:24:59,560 --> 00:25:02,080 Speaker 4: delivering what a lot of those needs in terms of 510 00:25:02,119 --> 00:25:05,399 Speaker 4: you know, what the what the demands are. So again 511 00:25:06,400 --> 00:25:08,399 Speaker 4: we have to be you know, just like what the 512 00:25:08,440 --> 00:25:13,639 Speaker 4: ancestors did, continue to just stay in the space to persevere, 513 00:25:15,040 --> 00:25:18,719 Speaker 4: but also work with organizations like ours for very much 514 00:25:18,760 --> 00:25:20,720 Speaker 4: about the business of taking down barriers, and we will 515 00:25:20,720 --> 00:25:23,080 Speaker 4: help you in that fight to take down those barriers 516 00:25:23,119 --> 00:25:24,000 Speaker 4: as well. Well. 517 00:25:24,040 --> 00:25:25,560 Speaker 3: I want to thank you for coming on Money Making 518 00:25:25,560 --> 00:25:29,560 Speaker 3: Conversation Masterclass again. I'm speaking to George Lambert, the CEO 519 00:25:30,080 --> 00:25:34,320 Speaker 3: and president of the Greater Washington Urban League, and the 520 00:25:34,359 --> 00:25:36,880 Speaker 3: event that we were discussing that is happening this Friday 521 00:25:37,240 --> 00:25:39,160 Speaker 3: is the Black and White Summit. Close us out by 522 00:25:39,160 --> 00:25:40,960 Speaker 3: giving us a little bit more detail and how we 523 00:25:41,000 --> 00:25:43,080 Speaker 3: can get in talk the information we can use to 524 00:25:43,080 --> 00:25:43,400 Speaker 3: get in. 525 00:25:43,359 --> 00:25:46,159 Speaker 1: Touch with you all your organization so we can participate. 526 00:25:46,760 --> 00:25:48,920 Speaker 4: Well, first of all, just google us, go to our website. 527 00:25:49,000 --> 00:25:53,640 Speaker 4: This Greater Washing Urban League or gw u L, and 528 00:25:54,119 --> 00:25:56,680 Speaker 4: you will find us when you find us at g 529 00:25:56,920 --> 00:25:59,680 Speaker 4: w L three sixty five. What you will also see 530 00:25:59,760 --> 00:26:02,600 Speaker 4: is a link there that you can go directly to 531 00:26:03,000 --> 00:26:05,000 Speaker 4: will give you information about the summit. It is a 532 00:26:05,080 --> 00:26:07,800 Speaker 4: hybrid event. If you have an opportunity, lovely to join 533 00:26:07,920 --> 00:26:10,600 Speaker 4: us in the in the studio for the event, but 534 00:26:10,640 --> 00:26:12,920 Speaker 4: if not, you can certainly streaming and join us online 535 00:26:12,960 --> 00:26:15,439 Speaker 4: as well. I encourage you to come and thank you 536 00:26:15,480 --> 00:26:20,240 Speaker 4: so much. Uh, this is the master talking to the Master. 537 00:26:23,440 --> 00:26:26,440 Speaker 1: I would say, humble saying, I'll do upper Popper. I'm 538 00:26:26,480 --> 00:26:28,600 Speaker 1: just trying to get people to follow me and come 539 00:26:28,640 --> 00:26:29,160 Speaker 1: to your advent. 540 00:26:29,240 --> 00:26:33,080 Speaker 4: And I'm saying, but. 541 00:26:33,359 --> 00:26:35,960 Speaker 1: Again, I really appreciate you. And again this is money 542 00:26:36,000 --> 00:26:37,399 Speaker 1: making conversations. Master Lives. 543 00:26:37,560 --> 00:26:40,159 Speaker 3: The show is put here in place so individuals like 544 00:26:40,200 --> 00:26:43,360 Speaker 3: you and people around the country can expose themselves and information. 545 00:26:43,440 --> 00:26:45,520 Speaker 3: So it's about upper mobility, and the only way you 546 00:26:45,520 --> 00:26:48,240 Speaker 3: can have upper mobility is do information and information. 547 00:26:48,320 --> 00:26:50,760 Speaker 1: I try to get well on. This show is absolutely free. 548 00:26:50,680 --> 00:26:53,640 Speaker 3: And if you participate, I assure you it'll make your 549 00:26:53,640 --> 00:26:56,040 Speaker 3: life and your family's life, and your friend's life and 550 00:26:56,080 --> 00:26:58,760 Speaker 3: the region a lot stronger in the black community. 551 00:26:58,880 --> 00:26:59,960 Speaker 1: Thank you for coming on my show. 552 00:27:00,119 --> 00:27:02,000 Speaker 4: Thank you, sir, I appreciate it. Have a good one.