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Speaker 1: So you know, I'm thinking like if Michael Jordan opened

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Speaker 1: up a basketball gym, all the athletes going to go

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Speaker 1: to the Jordan gym. That's what I was thinking. Like,

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Speaker 1: you know the same way with me. I'm like, well,

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Speaker 1: all y'all come to me and say you look up

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Speaker 1: to me, and I'm going to reason you got into

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Speaker 1: photography where I got a space, come work out of

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Speaker 1: my space. It did not work like that at all.

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Speaker 1: First six months we had one booking. So when an

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Speaker 1: eviction process happened, there was definitely another layer to it

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Speaker 1: because I was like, I don't even know how to

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Speaker 1: run this, Like I tried this, I've been trying for

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Speaker 1: six months. I don't know what to do. But for me,

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Speaker 1: I don't have like a quit or give up mentality

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Speaker 1: I like to call I can't take l's Like, that's

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Speaker 1: a public L right there. If I had told y'all

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Speaker 1: camp crack students exist, then I had to close it.

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Speaker 1: That's a public L. I can't do that.

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Speaker 2: Hey, what's going on, y'all? Welcome to another episode of

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Speaker 2: Button Nomics. I'm your host Brandon Butler found in CEO

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Speaker 2: butter atl and we're here today with a special special guest. Now, look,

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Speaker 2: you can't pick up a camera around Atlanta without going

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Speaker 2: through this man first, and if you are, you're probably

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Speaker 2: doing it wrong.

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Speaker 3: So I'm gonna get right into it.

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Speaker 2: We got the one, the only, mister cam Kirk and

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Speaker 2: Camkirk Studios, Cam, how you doing, Boston?

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Speaker 1: And I'm blessed, man, thank you for that wonderful introduction. Man,

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Speaker 1: that was dope.

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Speaker 2: Hey man, Look, it's it's the truth, man, it's the truth.

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Speaker 2: So just for the folks that don't know, just give

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Speaker 2: them a quick glimpse. What is cam Kirk Studios.

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Speaker 1: Cam Kirk Studios is a creative hub. It's a cultural

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Speaker 1: house and a cultural home for all things culture here

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Speaker 1: in Atlanta. The surface level, if you just want to

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Speaker 1: hear the more technical side of it, it's a creative space.

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Speaker 1: It's a studio made for photographers and content creators to

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Speaker 1: come in and be able to create content.

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Speaker 2: Now, for those of y'all who don't know, now, one

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Speaker 2: of the things that was unique about cam Kurt Studios,

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Speaker 2: they moved. They got some good stuff and we'll get

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Speaker 2: to that stuff in a minute. But for those who

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Speaker 2: don't know, like one of the things that's most well

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Speaker 2: known about cam Kirk Studios.

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Speaker 3: They're a location of.

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Speaker 2: Their office, which was right across the street from the

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Speaker 2: iconic Magic City here to Atlanta. Like even had the

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Speaker 2: Magic City sign up in your office for a minute, Like,

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Speaker 2: how'd you get that sign?

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Speaker 3: Man?

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Speaker 1: It's still there. That sign is the actual sign off

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Speaker 1: the roof of Magic that's been up there, was up there,

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Speaker 1: I guess for years and years. You know, there's some

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Speaker 1: perks to being neighbors to Magic. You can see everything

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Speaker 1: they got going on, what theyre working on. We looked

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Speaker 1: out our window one time and they were up on

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Speaker 1: the roof replacing the sign and they were just throwing

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Speaker 1: it away, throwing the old sign away, and we just

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Speaker 1: went down there and my assistant at the time went

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Speaker 1: down there and was just like what ch'all doing with this?

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Speaker 1: And the workers that were doing the Neon sign was like,

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Speaker 1: we were just gonna throw it away, and they just

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Speaker 1: throw loaded it up in our car and we got it.

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Speaker 1: We took it to the Neon sign company, refurbished it,

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Speaker 1: cleaned it up and turned it into an art piece

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Speaker 1: that lives in our studio.

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Speaker 2: Somehow, being in the right place at the right time, Yeah, Like,

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Speaker 2: how do you throw the Medic City sun We're just

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Speaker 2: gonna go take it to the dumpster or not. They

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Speaker 2: must not have been from Atlanta and stuff.

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Speaker 1: I don't know what I honestly, sometimes you know, I

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Speaker 1: love Magic City, but sometimes I don't think they realize

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Speaker 1: how iconic they are. I think that they understand just

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Speaker 1: from the day to day traffic and the people, the tourism,

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Speaker 1: but I don't think they've got to the point where

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Speaker 1: they realized the brand is big.

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Speaker 3: Yeah, it travels very well, travels.

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Speaker 1: Like you know, like you could have took that sign,

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Speaker 1: put it inside and the inside of Magic and put

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Speaker 1: an art card underneath of it, and people would take

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Speaker 1: a picture in front of it every time they come

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Speaker 1: to match. It was like a lot of things they

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Speaker 1: didn't really understand. But us being neighbors to Magic, actually

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Speaker 1: we've been able to witness them start to get it

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Speaker 1: through like the way we've leveraged our relationship and our

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Speaker 1: connection to them, they start to see like wow, like

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Speaker 1: you know what I mean, all these people are going

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Speaker 1: up to your studio taking the picture in front of

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Speaker 1: our sign, Like it's like, yeah, it's that iconic, Like

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Speaker 1: people want it so now it's like woke them up.

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Speaker 1: A little bit to be like, man, we need to

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Speaker 1: do something with our brand a little more than just

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Speaker 1: you know, sell ones and liquor.

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Speaker 2: Out of curiosity. When you found that space, did being

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Speaker 2: next door to like an iconic place like that have

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Speaker 2: an influence on it? I mean again, you talk about

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Speaker 2: kind of a cultural hub and you you know again,

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Speaker 2: Medic City is like one of those cultural institutions in Atlanta.

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Speaker 2: However people might feel about it, did that actually feed

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Speaker 2: into your decision and open up that original space? Oh? Man?

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Speaker 1: The story of how I got the spaces is honestly

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Speaker 1: nothing but God. I wasn't looking to open up a studio,

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Speaker 1: so I didn't tour spaces. I didn't look for spaces.

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Speaker 1: That wasn't the mindset I was in this twenty kind

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Speaker 1: of like towards the end of twenty sixteen, an opportunity

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Speaker 1: fell on my lap from a client that I was

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Speaker 1: doing video work for, so they were hiring me for

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Speaker 1: a video project and in that process they were like, man,

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Speaker 1: have you ever thought about having a photo studio, Like

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Speaker 1: would you ever open up a studio? And I was like, yeah,

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Speaker 1: down the line and do time where he was like, well,

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Speaker 1: I have this space that I just signed the lease

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Speaker 1: on and we actually have an extra room that we

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Speaker 1: don't know what we want to do with it. But

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Speaker 1: the other side, I want to make a recording studio,

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Speaker 1: So I know I want this to be a recording studio,

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Speaker 1: and maybe it'd be complimentary if you open up a

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Speaker 1: photography studio. So then now when you're bringing young thug

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Speaker 1: and these artists through your space, they'll just walk over

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Speaker 1: to my studio and see it. That was how I

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Speaker 1: got Camp Greg Studios, to be honest, it started in

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Speaker 1: one room. So if you've been to our studio, the

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Speaker 1: inside of our private suite, the dressing room was Camp

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Speaker 1: Crekt Studios. That was the entire space. That was all

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Speaker 1: I had, pretty much. And he was like, yo, if

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Speaker 1: you can make something out of this, you can have

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Speaker 1: it as long as your people, like you're ushering people

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Speaker 1: into my studio. So at the original side we had,

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Speaker 1: you wouldn't see Magic City. You couldn't see it from

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Speaker 1: the windows. Yeah, you wouldn't really see it from the window.

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Speaker 1: So it's kind of like I always was like, man,

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Speaker 1: he got the side, like he got the side that

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Speaker 1: I want. And long story, shit, I'm not really sure

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Speaker 1: what happened with his business. He never opened, so he

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Speaker 1: never actually moved in, but I moved in, and for

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Speaker 1: like four or five months, he never came in there,

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Speaker 1: never turned it into a recording studio, never nothing. And

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Speaker 1: then like the sixth month in I came in there

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Speaker 1: and all the doors were locked and we were getting evicted.

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Speaker 1: And I went downstairs, like what's going on? And they

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Speaker 1: was like, well, apparently you must don't know what's going on,

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Speaker 1: but nobody has paid rent for this space for six months,

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Speaker 1: like we've been patient and we've been working, and we

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Speaker 1: know you come here every day. You obviously are legit

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Speaker 1: business owner. You come here every day. And they looked

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Speaker 1: me up on Google, and at that time I had

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Speaker 1: at least a name for photography. They were like, man,

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Speaker 1: we would love to do business with you, like you're

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Speaker 1: here every day, you know, would you be interested in

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Speaker 1: taking over the least because whoever you were doing business

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Speaker 1: with it must have scammed you or whatever. And I

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Speaker 1: was just like wow. I wasn't really ready for that

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Speaker 1: or looking for that at that time, but it was

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Speaker 1: just God like, man, it's here for you. You're gonna

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Speaker 1: have to do it. So I didn't have to show

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Speaker 1: proof of income credit report. I didn't have to apply.

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Speaker 1: I had to do nothing. Literally had to go downstairs

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Speaker 1: and assume this least just sign your name and you

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Speaker 1: keep everything going. And that was how we got the

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Speaker 1: space for Camp Correct Studios. So then of course I

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Speaker 1: moved out on my side, said I want to move

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Speaker 1: into his side. If I was to do this, I

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Speaker 1: want that side. And then now we got the side.

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Speaker 1: That side adjacent to Magic City, so long stter here.

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Speaker 1: That's how I got it. But of course when I

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Speaker 1: got it, we wanted to play off of Magic City.

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Speaker 1: That was the whole point and that's why that side

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Speaker 1: or the studio was so important. That you can literally

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Speaker 1: look out your window and see Magic, and if you're

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Speaker 1: a Magic you can look up and see us. So

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Speaker 1: it's that plan off of both sides. So one of

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Speaker 1: the first design elements we did and when we actually

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Speaker 1: started to run Camp Correct Studios in the new space,

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Speaker 1: was I put led lights throughout the whole space. So

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Speaker 1: at nighttime, if you're at Magic you literally look right up.

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Speaker 1: I opened the blonds, we leave the blinds wide open.

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Speaker 1: You look right up and you can see just colorful

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Speaker 1: lights up there, and it makes everybody they wonder what

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Speaker 1: it is because for a long time, a lot of

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Speaker 1: people included myself, thought that was an abandoned building. I

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Speaker 1: just thought it was just a rundown building there. But

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Speaker 1: then when we started to add the lights, it started

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Speaker 1: to add like exposure, like oh no, that's they're doing

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Speaker 1: something up there. Then you start to see the stroke

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Speaker 1: flash and everything else.

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Speaker 3: And like, oh, that's a studio when you so that's interested.

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Speaker 2: Men, when you get the space, you weren't really expecting

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Speaker 2: to get that space, Like what's that like trying to

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Speaker 2: figure out how to build a business that actually can

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Speaker 2: fill that space up because you obviously had like one

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Speaker 2: intention and now all of a sudden you got this

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Speaker 2: whole studio space and you gotta again. You got, you

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Speaker 2: got people, you got you're building the team at least

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Speaker 2: you know, you got additional costs and extens is. Now, like,

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Speaker 2: how did you think about, Okay, I now have a

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Speaker 2: business and I have a studio.

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Speaker 3: How do I fund this thing?

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Speaker 2: Man?

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Speaker 1: That's that was probably one of the most challenging projects

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Speaker 1: obstacles I ever had to deal with because it did

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Speaker 1: not go the way I thought it would go. It

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Speaker 1: usually doesn't, Yeah, it doesn't. So like so before we

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Speaker 1: got the fiction process, before that part, when I had

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Speaker 1: just this small side, I technically was saying, like cam

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Speaker 1: Kirk Studios is open, Like I had a logo we

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Speaker 1: did like a little small grand opening, and I assume

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Speaker 1: from that day just that alone, man, this spot go

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Speaker 1: make money, you know what I mean. Peron my deal

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Speaker 1: with the owner of the space or the owner of

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Speaker 1: that least. I wasn't paying rent, so I was like,

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Speaker 1: this just can make money hand over fist. For the

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Speaker 1: first six months, I had one person book my studio.

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Speaker 1: Six months I couldn't figure it out how to get

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Speaker 1: people to book. I was like, our prices are aligned

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Speaker 1: with everybody else is charging. Maybe my space isn't as

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Speaker 1: nice as everybody else is at the moment, you know

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Speaker 1: what I mean, But bare minimum I got the cheapest prices.

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Speaker 1: It's my name, so you know, I'm thinking like if

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Speaker 1: Michael Jordan opened up a basketball gym, all the athletes

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Speaker 1: going to go to the Jordan gym. That's what I

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Speaker 1: was thinking, Like, you know the same way with me.

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Speaker 1: I'm like, well, all y'all come to me and say

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Speaker 1: you look up to me, and I'm going the reason

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Speaker 1: you got into photogra graphy. Well, I got a space,

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Speaker 1: come work out of my space. It did not work

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Speaker 1: like that at all, Like at all first six months

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Speaker 1: we had one booking on our book, So when an

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Speaker 1: eviction process happened, there was definitely another layer to it

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Speaker 1: because I was like, I don't know how to I

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Speaker 1: don't even know how to run this, Like I tried this,

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Speaker 1: I've been trying for six months. I don't know what

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Speaker 1: to do. But for me, I don't have like a

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Speaker 1: quit or give up mentality. I can't take I like

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Speaker 1: to call. I can't take l's like that's a public

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Speaker 1: L right there. If I had told y'all Campcrackstuits does exist,

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Speaker 1: then I had to close it. That's a public L.

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Speaker 1: I can't do that. So at that time when we

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Speaker 1: had to really pivot and understand how to actually make

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Speaker 1: this thing work because we were actually taking over at

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Speaker 1: least and now we have responsibilities and we had rent

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Speaker 1: to pay. The energy of that studio with chemp crax

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Speaker 1: suits wouldn't exist without the energy of like Keenan that

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Speaker 1: was around me, Maddie who's my assistant at the time,

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Speaker 1: and like a slew of like John Rose and a

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Speaker 1: few interns that were actually just believing in my vision.

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Speaker 1: I didn't have money to pay anybody, but they all

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Speaker 1: like supported me and helped me out. And it was

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Speaker 1: there helping me that showed me like the importance of

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Speaker 1: community and what community can do for an individual, but

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Speaker 1: only a business. So when I went into figuring out, like,

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Speaker 1: all right, we had six months, we ain't had a

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Speaker 1: single appointment in here, how do we actually turn this

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Speaker 1: into a real business because whatever I was doing, it

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Speaker 1: ain't working. Like I would go around the street and

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Speaker 1: people congratulate me on my studio, but no one was booking.

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Speaker 1: So I was like, we have to build this off

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Speaker 1: of Wei and I I So at the beginning, it

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Speaker 1: was an ego grab. It was just like come to

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Speaker 1: camp Kirk Studios. Yeah, I'm cam Kirk, coming to my studio.

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Speaker 1: And then at that point I pivoted all of that,

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Speaker 1: so I took like majority of my work off the wall,

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Speaker 1: so there's very few photos that I actually took at

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Speaker 1: that time inside of camp Kirk Studios. I was like,

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Speaker 1: it's not about me, It's about the community, and it's

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Speaker 1: about the resource we can provide. And at that day

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Speaker 1: we started the free hour program, which was we offer

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Speaker 1: free studio time. Still to this day we offer free

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Speaker 1: studio time. We're giving over ten thousand hours a free

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Speaker 1: studio time away. So that day I was like, I

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Speaker 1: need to figure out is there an audience for people

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Speaker 1: in general to even want a studio. So then we

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Speaker 1: offer free studio time, and then we had like add

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Speaker 1: ons that you can add on to your appointment. So

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Speaker 1: I'll give you the space for free. I'll give you

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Speaker 1: this for free, but if you want to use my lights,

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Speaker 1: it's thirty dollars. If you want to change from the white,

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Speaker 1: black and gray backdrop options you get and you want

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Speaker 1: to use blue, red, green, fifteen dollars. So then we

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Speaker 1: started to just have little add ons, and the first

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Speaker 1: week I did that, our calendar was booked all the

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Speaker 1: way up, and we actually made enough money even through

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Speaker 1: the free program to pay rent and to start making

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Speaker 1: money because people were like so fixated with the free

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Speaker 1: that they were giving us money for The add ons

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Speaker 1: were like a thank you. They were like they were

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Speaker 1: paying us and saying thank you. And I realized like, oh,

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Speaker 1: there's some magic in really solving a problem and providing

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Speaker 1: a solution and being like not a company that just

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Speaker 1: out for the business, but like one that lives in like, naw,

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Speaker 1: we're here to help you. And when you can feel

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Speaker 1: like you can help people, people will pay you with

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Speaker 1: a money and a thank you, which goes way longer

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Speaker 1: than someone doing it for clout or for hype or

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Speaker 1: I just want to rock this. It's like, nah, you

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Speaker 1: really helped me out, thank you. And that changed everything.

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Speaker 1: So from that point on, I just like, that's the formula.

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Speaker 1: The formula is this studio actually has to serve a

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Speaker 1: purpose greater than myself. It has to serve for the community.

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Speaker 1: And that was how we found our formula. But it

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Speaker 1: was extremely challenging to get there.

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Speaker 2: For sure, especially as a creative too, right, Like you're

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Speaker 2: you know a lot of creatives again struggle with that

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Speaker 2: whole idea of I know how to do the thing,

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Speaker 2: but now there's all this other stuff I have to

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Speaker 2: kind of think about when it comes to actually building

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Speaker 2: a business and building the team and dealing with rent

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Speaker 2: and insurance and all that kind of life, Like what

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Speaker 2: was that process like and kind of learning you know,

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Speaker 2: the actual art of doing business.

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Speaker 1: Yeah, I've never been for me, I've never been afraid

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Speaker 1: to meet what I don't know and I seek knowledge.

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Speaker 1: To this day, I seek knowledge. I'm always looking to

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Speaker 1: learn something. I put myself through educational boot camps all

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Speaker 1: the time to learn something new about my business. So

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Speaker 1: at that time I knew I didn't really know the

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Speaker 1: ins and outs of everything. Now I'm a business major

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Speaker 1: at more House. I graduated a degree in marketing, So

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Speaker 1: I do like to think that I'm half creative half business.

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Speaker 1: I do think naturally from a more business perspective than creative.

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Speaker 1: So I did have a little bit of just like

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Speaker 1: logical skills on how we should set this up, how

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Speaker 1: we should run it, numbers. I'll give another gym, Like,

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Speaker 1: somebody that mentored me through the television is Marcus Lamoni's

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Speaker 1: on the Profit to Show the Profit. It's one of

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Speaker 1: my favorite shows Everage literally changed the way I think

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Speaker 1: where I approach business. But he drops just a lot

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Speaker 1: of just gyms on how to run your business as

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Speaker 1: an owner, as a CEO, even down to like certain

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Speaker 1: variables or formulas in terms of how high your product

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Speaker 1: calls should be, how high your employee calls should be.

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Speaker 1: Like you can find some of those gyms throughout the

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Speaker 1: episodes and then really learn from it and apply it

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Speaker 1: to your business. So I was heavily on that, just

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Speaker 1: studying that, learning that, and then I also sought to

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Speaker 1: hire a business management company early on, so I knew, like,

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Speaker 1: I want to eventually handle payrolls and make sure my

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Speaker 1: taxes are in order, make sure everything is up to par. Luckily,

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Speaker 1: my best friends are lawyers, so a lot of my

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Speaker 1: business stuff from a legal standpoint was handled. But I

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Speaker 1: went and hired a business management company that came in

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Speaker 1: and just handled like the high level of the company,

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Speaker 1: so like employee agreements, payroll p and L statements, making

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Speaker 1: sure that we're able to actually show on paper what

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Speaker 1: we make and how we collect money and pay pay taxes.

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Speaker 1: So they came in and were big helps, just adding

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Speaker 1: a level of structure to my business. But I was

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Speaker 1: in the trenches. Like the first couple of years, I

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Speaker 1: was hands on. I'm still not an absentee CEO. I'm

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Speaker 1: very hands on with Campkirk Studios. Like you come into appointment,

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Speaker 1: you probably might run into me in there for sure.

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Speaker 3: Do you see yourself as somebody so you kind of

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Speaker 3: balance between working in the business and on the business

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Speaker 3: or are you more working on the business at this point?

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Speaker 3: You think.

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Speaker 1: Definitely work more on the business, but I'm in it

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Speaker 1: at certain parts. So everything we do, so Camp Kirk

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Speaker 1: Studios has more so many different evolutions and has evolved.

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Speaker 1: So when we first set out, yeah, we were just

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Speaker 1: known for creative space, but now I feel like we're

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Speaker 1: an influential company within the creative arts and the creative

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Speaker 1: industry in general. That comes from content, that comes from

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Speaker 1: brand partnership deals that we do, that comes from selling

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Speaker 1: product that we're able to do, that comes from a

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Speaker 1: number of different things. So it's much deeper than just

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Speaker 1: what you see on a day to day in terms

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Speaker 1: of booking and appointment. So now I work on more

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Speaker 1: of the other things than what actually happens inside your

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Speaker 1: physical appointment. But I'm very hands on and very in

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Speaker 1: a tes with the other things. Like there's nothing that

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Speaker 1: goes out from Campcrect Studios I have not seen or

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Speaker 1: have not worked on, or had my opinion on, or

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Speaker 1: my notes on, like to this day, like every single

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Speaker 1: post still kind of filters through like a filter that

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Speaker 1: I have that allows me to know what we're doing

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Speaker 1: and up to speed. So I would definitely still say

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Speaker 1: I'm working in the business, but on the business at

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Speaker 1: the same time, what's.

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Speaker 2: It been like having to let go of certain parts

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Speaker 2: of it again? Because to your point, right, if you've

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Speaker 2: got other people doing things, you got other people in

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Speaker 2: roles now, and you're this kind of creative engine that

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Speaker 2: makes all this stuff starts, there's going to be a

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Speaker 2: certain point where you know, that post comes out and

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Speaker 2: it's not exactly what I would have done, you know,

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Speaker 2: But it's like I always say, right, if it's seventy

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Speaker 2: eighty percent of what I would have done, I had

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Speaker 2: to learn to let it slide. Yeah, because that last

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Speaker 2: three percent is just my ego. Like, what's that process

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Speaker 2: been like for you to say, you know, I've been

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Speaker 2: so hands on Now I'm kind of letting go and

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Speaker 2: seeing things where it might not be exactly the way

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Speaker 2: you do it, but it's still getting done and it's

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Speaker 2: still moving.

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Speaker 1: I mean, I love that formula you mentioned because that's

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Speaker 1: something I constantly have to remind myself and then remind

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Speaker 1: other employees that I have now that are in leadership positions,

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Speaker 1: same formula, right, But for me, I think it's a

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Speaker 1: testament to yourself as a leader and the boss to

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Speaker 1: be able to move away from your company if you

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Speaker 1: can't put systems in place that they can follow, then

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Speaker 1: there's a communication issue with the way you're doing it.

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Speaker 1: It's a problem with the way you're doing it. So

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Speaker 1: at the beginning, when I did want to be super

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Speaker 1: hands on, I had to take that challenge on, like,

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Speaker 1: you should be able to leave for a week, and

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Speaker 1: if you can't leave for a week, it's not their fault,

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Speaker 1: it's your fault, Like it's a testament to who you

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Speaker 1: are and what you set up. So when I really

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Speaker 1: understood that and took that challenge on, it allowed me

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Speaker 1: to let go the rains a little bit more because

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Speaker 1: I was confident that I set them up properly. So

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Speaker 1: we have formulas, we have procedures, we have processes at

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Speaker 1: the studio that are spelled out to the core. I've

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Speaker 1: thought about every scenario that can happen with a like

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Speaker 1: I've thought about it. It's already been done for them.

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Speaker 1: So now as we have new employees, they just follow

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Speaker 1: literally a handbook and I can go in there and

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Speaker 1: know that it's going to be done because they know

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Speaker 1: what to do, a checklist when they come to work,

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Speaker 1: a checklist when they close down the studio, what to

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Speaker 1: do when this happens, what to do when this happens.

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Speaker 1: So I have a great team that believes in the

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Speaker 1: mission enough to actually care. And I think that's important

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Speaker 1: because customer service is really the reason why we are

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Speaker 1: who we are, Like we have like to call it

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Speaker 1: Chick fil a service at the studio, Like that's a

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Speaker 1: big part of Camkirk Studios. That's why we have over

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Speaker 1: one thousand and five star Google reviews naming employees by

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Speaker 1: name on like this person was amazing, this person was great,

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Speaker 1: this person helped a lot. So like that was like

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Speaker 1: a big part of making sure everybody understood how serious

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Speaker 1: it was for me, and making sure everybody that I

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Speaker 1: hire has the spirit of like helping others. If you

434
00:19:53,240 --> 00:19:55,840
Speaker 1: don't have that spirit, you can't work here. So I

435
00:19:55,880 --> 00:19:57,840
Speaker 1: think when I had when I knew I had all

436
00:19:57,840 --> 00:19:59,679
Speaker 1: of that in place, it made it a lot easier

437
00:19:59,680 --> 00:20:03,639
Speaker 1: for me kind of step away and let loose the

438
00:20:03,720 --> 00:20:06,560
Speaker 1: rains a little bit. And then I also keep myself busy.

439
00:20:06,720 --> 00:20:09,440
Speaker 1: So again I'm not an absent t CEO that's got

440
00:20:09,440 --> 00:20:12,240
Speaker 1: his feet kicked up in the sand or on the yacht.

441
00:20:12,320 --> 00:20:14,719
Speaker 1: Like if I'm not at the studio, it's because I'm

442
00:20:14,760 --> 00:20:17,560
Speaker 1: working on the other business. Like I'm literally at the

443
00:20:17,600 --> 00:20:19,359
Speaker 1: other business right now, you know what I mean. I

444
00:20:19,400 --> 00:20:22,200
Speaker 1: go back, I ping back and forth. So it's never

445
00:20:22,400 --> 00:20:24,200
Speaker 1: like a day that I'm just not working.

446
00:20:36,840 --> 00:20:38,879
Speaker 2: For a lot of people too, Like it's always interesting

447
00:20:38,880 --> 00:20:41,800
Speaker 2: when people start businesses and you know, they start doing stuff,

448
00:20:41,880 --> 00:20:44,320
Speaker 2: especially in creative space, you kind of start off in

449
00:20:44,400 --> 00:20:47,640
Speaker 2: this place of you know, I'm doing this because these

450
00:20:47,640 --> 00:20:49,320
Speaker 2: other folks ain't doing it right, or I see an

451
00:20:49,320 --> 00:20:51,880
Speaker 2: opportunity and we're gonna do stuff different and we're gonna move.

452
00:20:52,400 --> 00:20:54,960
Speaker 2: But then what I've learned is at a certain point,

453
00:20:55,040 --> 00:20:57,400
Speaker 2: to what you just said earlier about like creating processes

454
00:20:57,440 --> 00:20:59,879
Speaker 2: and systems, at a certain point you kind of have

455
00:20:59,920 --> 00:21:02,480
Speaker 2: to become the establishment. There are still ways you can

456
00:21:02,560 --> 00:21:06,359
Speaker 2: like still maintain your creativity and the culture, but the

457
00:21:06,400 --> 00:21:08,119
Speaker 2: only way you can scale this thing up is to

458
00:21:08,240 --> 00:21:12,360
Speaker 2: put processes in place, is to you know, have employee meetings,

459
00:21:12,400 --> 00:21:15,639
Speaker 2: and to put structure in place. What's that process been

460
00:21:15,720 --> 00:21:18,840
Speaker 2: like for you of you know, trying to build something

461
00:21:18,880 --> 00:21:22,960
Speaker 2: that's sustainable and still has that element of like your culture,

462
00:21:23,119 --> 00:21:25,960
Speaker 2: the you know, your personality in it, but knowing too

463
00:21:26,040 --> 00:21:28,159
Speaker 2: that you have to have this structure else it's.

464
00:21:28,000 --> 00:21:29,040
Speaker 3: All going to kind of fall apart.

465
00:21:29,880 --> 00:21:32,960
Speaker 1: Yeah, I think, uh, to me, that's the fun part

466
00:21:32,960 --> 00:21:35,800
Speaker 1: of business to have a team meeting and is your

467
00:21:36,280 --> 00:21:39,320
Speaker 1: team and is your company? Like So from the gates,

468
00:21:39,320 --> 00:21:43,960
Speaker 1: I always been into that aspect of business, like having employees,

469
00:21:44,119 --> 00:21:48,760
Speaker 1: having team meetings, picking employee of the month or things

470
00:21:48,760 --> 00:21:52,600
Speaker 1: of that nature, having even team bonding retreats and stuff

471
00:21:52,640 --> 00:21:54,520
Speaker 1: like that. I always thought that was the cool part

472
00:21:54,560 --> 00:21:58,680
Speaker 1: of companies and jobs. So we still do those things

473
00:21:58,720 --> 00:22:01,359
Speaker 1: to this day, and that's been something always enjoyed doing.

474
00:22:02,440 --> 00:22:06,040
Speaker 1: So that part wasn't difficult for me. When it came

475
00:22:06,119 --> 00:22:09,480
Speaker 1: time to really want to establish like a structure here,

476
00:22:09,520 --> 00:22:11,920
Speaker 1: I knew it needed structure. I came from the music industry.

477
00:22:12,560 --> 00:22:15,280
Speaker 1: I worked in the industry that actually has absolutely no

478
00:22:15,359 --> 00:22:19,359
Speaker 1: structure and it's pure chaos. That is like that was

479
00:22:19,480 --> 00:22:21,560
Speaker 1: like my lesson of what I don't want to be.

480
00:22:21,840 --> 00:22:24,800
Speaker 1: I don't want to create a music industry esque company.

481
00:22:25,160 --> 00:22:28,760
Speaker 1: I want us to run like Apple, Google, whatever, you know.

482
00:22:28,920 --> 00:22:32,040
Speaker 1: That was how I always looked at it. So I

483
00:22:32,160 --> 00:22:35,240
Speaker 1: never I made sure I didn't take many elements from

484
00:22:35,760 --> 00:22:38,159
Speaker 1: my experience or the workplaces I was in, because I

485
00:22:38,200 --> 00:22:41,760
Speaker 1: knew these things were just freestyling. They didn't have no structure.

486
00:22:41,800 --> 00:22:43,800
Speaker 1: We had no team meetings in the music industry. We

487
00:22:43,840 --> 00:22:47,560
Speaker 1: didn't sit down and talk about processes and what to

488
00:22:47,600 --> 00:22:49,600
Speaker 1: do in this. We were freestyle and everything. So I

489
00:22:49,640 --> 00:22:53,080
Speaker 1: didn't want that. So from the gates, I was always

490
00:22:53,080 --> 00:22:55,320
Speaker 1: on that. I was on building like a corporate structure

491
00:22:55,440 --> 00:22:58,080
Speaker 1: within my companies. Like that was extremely important to me

492
00:22:58,359 --> 00:22:59,040
Speaker 1: and fun to me.

493
00:22:59,440 --> 00:23:01,320
Speaker 2: You got to built that level of intentionality. I mean,

494
00:23:01,320 --> 00:23:03,200
Speaker 2: I kind of had the same process when it came

495
00:23:03,240 --> 00:23:05,000
Speaker 2: to better. It is just you got to kind of

496
00:23:05,000 --> 00:23:06,640
Speaker 2: start off and say, am I really going to sit

497
00:23:06,640 --> 00:23:07,720
Speaker 2: here and am I'm building a business?

498
00:23:07,800 --> 00:23:08,640
Speaker 3: Or is this going to be a hobby?

499
00:23:08,640 --> 00:23:10,560
Speaker 2: And if it's going to be a business, there's just

500
00:23:10,600 --> 00:23:13,040
Speaker 2: certain things that I have to do to help put

501
00:23:13,040 --> 00:23:14,760
Speaker 2: it in the position so it can be around and

502
00:23:14,760 --> 00:23:17,480
Speaker 2: be sustainable. I think, you know, one of the things,

503
00:23:17,520 --> 00:23:20,680
Speaker 2: though I've worked in agencies for a long time, I've

504
00:23:20,680 --> 00:23:24,080
Speaker 2: worked in creative space. I'm gonna tell you, man, service

505
00:23:24,119 --> 00:23:27,720
Speaker 2: based businesses sometimes they can drain you, you know, but

506
00:23:27,760 --> 00:23:29,560
Speaker 2: I've also seen it. We'll get to in a second.

507
00:23:29,600 --> 00:23:32,000
Speaker 2: How now you're doing things like Core by Camkirk Studios

508
00:23:32,040 --> 00:23:34,600
Speaker 2: and like developing products, and I kind of joke about

509
00:23:34,640 --> 00:23:35,280
Speaker 2: that stuff.

510
00:23:35,000 --> 00:23:35,400
Speaker 3: All the time.

511
00:23:35,440 --> 00:23:37,360
Speaker 2: It's like sometimes I just wish I could sell shit

512
00:23:37,440 --> 00:23:40,040
Speaker 2: that came in small and large, Like I don't want

513
00:23:40,040 --> 00:23:42,040
Speaker 2: to have a custom conversation. But when it does come

514
00:23:42,080 --> 00:23:45,879
Speaker 2: to like services and creative services, what's your philosophy on

515
00:23:46,280 --> 00:23:48,480
Speaker 2: you know, pricing that stuff and kind of how you

516
00:23:48,920 --> 00:23:50,800
Speaker 2: bring that stuff to market? Like how do you look

517
00:23:50,840 --> 00:23:53,880
Speaker 2: at pricing and kind of creating creative services to where

518
00:23:54,440 --> 00:23:57,200
Speaker 2: again it's a little bespoke, right, it's a little custom

519
00:23:57,240 --> 00:23:59,000
Speaker 2: from person to person, Like there's a way you can

520
00:23:59,040 --> 00:24:01,439
Speaker 2: productize it, but what was your approach to that?

521
00:24:01,960 --> 00:24:06,840
Speaker 1: So for context, it's the pricing is models, Like I

522
00:24:06,880 --> 00:24:08,760
Speaker 1: would say it's at least two to three different ways

523
00:24:08,760 --> 00:24:12,280
Speaker 1: within my whole empire or businesses. So for the studio,

524
00:24:12,760 --> 00:24:16,439
Speaker 1: the market dictates the price, right, like what are we

525
00:24:16,560 --> 00:24:20,480
Speaker 1: offering that our competitors are offering, and then what are

526
00:24:20,520 --> 00:24:23,040
Speaker 1: they charging per hour? So we charge by the hour,

527
00:24:23,480 --> 00:24:26,359
Speaker 1: and we just try to make something that's affordable based

528
00:24:26,440 --> 00:24:29,840
Speaker 1: upon not only the market of other photo and recording

529
00:24:29,880 --> 00:24:34,040
Speaker 1: studios or content studios, but also the market for like, man,

530
00:24:34,040 --> 00:24:38,560
Speaker 1: how much are photographers really able to charge in this climate, right,

531
00:24:38,600 --> 00:24:41,639
Speaker 1: because I can't charge you one hundred and fifty dollars

532
00:24:41,640 --> 00:24:44,560
Speaker 1: for studio time and you're only selling photo shoots for

533
00:24:44,600 --> 00:24:47,679
Speaker 1: one seventy five, right, then it doesn't make sense for

534
00:24:47,800 --> 00:24:50,479
Speaker 1: your business and we won't work. So it's almost got

535
00:24:50,520 --> 00:24:54,800
Speaker 1: to be a symbiotic relationship between our studio, our clients,

536
00:24:54,840 --> 00:24:57,879
Speaker 1: which are mainly photographers, and making sure our prices are

537
00:24:57,920 --> 00:25:00,159
Speaker 1: on line with the growth of where we think they

538
00:25:00,200 --> 00:25:01,600
Speaker 1: should be at and what they should be able to

539
00:25:01,640 --> 00:25:04,919
Speaker 1: dictate in the market given the resources that we provide you.

540
00:25:05,119 --> 00:25:07,400
Speaker 1: So we're going to provide you this beautiful space, all

541
00:25:07,400 --> 00:25:11,119
Speaker 1: the equipment you need and assistant, different color backdrops. We

542
00:25:11,200 --> 00:25:13,359
Speaker 1: feel within our space you should be able to charge

543
00:25:13,400 --> 00:25:17,320
Speaker 1: three hundred per hour because you're providing your client with

544
00:25:17,440 --> 00:25:19,760
Speaker 1: all of these resources, right. So that's how we think

545
00:25:19,760 --> 00:25:22,760
Speaker 1: about our pricing, on top of obviously trying to make

546
00:25:22,760 --> 00:25:25,879
Speaker 1: sure that we're not charging way more than what the

547
00:25:25,920 --> 00:25:29,159
Speaker 1: studio down the streak can charge. Because for the studio,

548
00:25:29,200 --> 00:25:31,880
Speaker 1: our biggest competitor, I tell everybody to this day, all

549
00:25:31,880 --> 00:25:34,439
Speaker 1: my employees that get there, our biggest competitor with the

550
00:25:34,440 --> 00:25:37,720
Speaker 1: studio is not other studio spaces. Our biggest competitor with

551
00:25:37,760 --> 00:25:40,760
Speaker 1: the studio is how can we keep our clients remaining

552
00:25:40,800 --> 00:25:43,040
Speaker 1: full time photographers and not having to go get a

553
00:25:43,080 --> 00:25:45,240
Speaker 1: day job. Because when they have to go get a

554
00:25:45,280 --> 00:25:47,400
Speaker 1: day job, those hours of the day that they would

555
00:25:47,440 --> 00:25:49,320
Speaker 1: have spent in our studio, they're at another job and

556
00:25:49,320 --> 00:25:51,600
Speaker 1: they're not booking with us. So we have to make

557
00:25:51,640 --> 00:25:53,760
Speaker 1: sure our prices are online to allow them to be

558
00:25:53,760 --> 00:25:56,360
Speaker 1: able to continue to pay their bills through their photography work.

559
00:25:56,560 --> 00:25:58,280
Speaker 1: We've got to make sure our service is in line

560
00:25:58,280 --> 00:26:00,280
Speaker 1: and make sure that they're given the best service their

561
00:26:00,320 --> 00:26:03,040
Speaker 1: clients so that this thing they can stay photographers. So

562
00:26:03,080 --> 00:26:06,600
Speaker 1: for that business, it's much more of a formula to

563
00:26:06,800 --> 00:26:09,000
Speaker 1: what you have to do now when it comes to

564
00:26:09,080 --> 00:26:12,400
Speaker 1: like photography and what I physically charge for my services

565
00:26:12,440 --> 00:26:17,320
Speaker 1: as a photographer. What I try to also remind the

566
00:26:17,440 --> 00:26:22,480
Speaker 1: client as well as other young photographers is you can

567
00:26:22,520 --> 00:26:24,440
Speaker 1: have a number in your head all day and night.

568
00:26:24,960 --> 00:26:27,719
Speaker 1: The number is dictated by your client. They're gonna come

569
00:26:27,760 --> 00:26:30,439
Speaker 1: to you and tell you what their bottom line or

570
00:26:30,480 --> 00:26:35,919
Speaker 1: ceiling number is. I have XYZ. Is your job to

571
00:26:35,960 --> 00:26:38,880
Speaker 1: then provide them back a menu of things they can

572
00:26:38,880 --> 00:26:42,240
Speaker 1: get for X y Z. That's the easiest way. I

573
00:26:42,280 --> 00:26:45,200
Speaker 1: really hate the way that business is done in photography

574
00:26:45,240 --> 00:26:47,840
Speaker 1: because it's so much smoke and mirrors. It's so much

575
00:26:48,440 --> 00:26:52,440
Speaker 1: like back and forth and negotiate. It's like, YO, tell

576
00:26:52,480 --> 00:26:55,000
Speaker 1: me the number you have. I can tell you what

577
00:26:55,080 --> 00:26:57,200
Speaker 1: I can do for that number, and then we can

578
00:26:57,240 --> 00:27:00,600
Speaker 1: make this thing make sense. Obviously, you have certain bottom

579
00:27:00,600 --> 00:27:03,040
Speaker 1: line numbers that just don't work for your business, right

580
00:27:03,160 --> 00:27:06,320
Speaker 1: Like for me as a photographer, Now, there are certain

581
00:27:06,320 --> 00:27:10,080
Speaker 1: prerequisite expenses that come into having Camkirk on your set.

582
00:27:10,640 --> 00:27:13,000
Speaker 1: So I have to have a certain equipment list that

583
00:27:13,080 --> 00:27:14,639
Speaker 1: I have to rent, so that's going to have a

584
00:27:14,640 --> 00:27:16,800
Speaker 1: certain feed to it off the rip. I have to

585
00:27:16,840 --> 00:27:19,199
Speaker 1: have what's called a photo assistant or a digitech we

586
00:27:19,320 --> 00:27:22,120
Speaker 1: call it, like someone to tell her my work that's

587
00:27:22,160 --> 00:27:24,400
Speaker 1: going to have an expense off the rip. So there's

588
00:27:24,440 --> 00:27:26,800
Speaker 1: certain numbers I just can't do nothing with, Like you

589
00:27:26,840 --> 00:27:28,880
Speaker 1: can't come in lower than a certain number. But after

590
00:27:28,920 --> 00:27:32,359
Speaker 1: that it's kind of like, all right, what you got, Okay,

591
00:27:32,400 --> 00:27:34,880
Speaker 1: you got five thousand, Okay, I'll do one. Look we'll

592
00:27:34,880 --> 00:27:38,040
Speaker 1: do it for two hours. Oh you got one hundred thousand, okay,

593
00:27:38,040 --> 00:27:40,240
Speaker 1: bet I'm yours for two days, three days? What do

594
00:27:40,320 --> 00:27:42,680
Speaker 1: you want to do. And I think some people get

595
00:27:42,720 --> 00:27:44,960
Speaker 1: caught up in that pricing and they get confused. They

596
00:27:44,960 --> 00:27:47,720
Speaker 1: think that they should be charging the same for every project.

597
00:27:47,720 --> 00:27:50,879
Speaker 1: It's not for every project. Every project is different. You

598
00:27:50,920 --> 00:27:52,760
Speaker 1: have certain projects they want to own the rights to

599
00:27:52,800 --> 00:27:55,040
Speaker 1: the photos. You have some that they don't care about owning.

600
00:27:55,320 --> 00:27:57,520
Speaker 1: They just want to put on social media. You have

601
00:27:57,640 --> 00:28:00,000
Speaker 1: somewhere it's just a press shoot. Then you have somewhere

602
00:28:00,200 --> 00:28:02,760
Speaker 1: an album cover. You have somewhere it's out of home,

603
00:28:02,840 --> 00:28:05,960
Speaker 1: and it's a campaign that Nike's gonna put on billboards

604
00:28:05,960 --> 00:28:08,880
Speaker 1: around the world. That's a lot different than when Nike

605
00:28:08,960 --> 00:28:11,040
Speaker 1: hits you for something to just put on their Instagram.

606
00:28:11,760 --> 00:28:14,080
Speaker 1: And a lot of people don't understand those pricings, so

607
00:28:14,119 --> 00:28:16,240
Speaker 1: they just come at everything with the same number and

608
00:28:16,280 --> 00:28:19,439
Speaker 1: get confused when you get a myriad of numbers. I

609
00:28:19,480 --> 00:28:22,600
Speaker 1: work with Nike on the scale to be transparent, where

610
00:28:22,720 --> 00:28:27,119
Speaker 1: I've gotten over six figures for one particular project. I

611
00:28:27,200 --> 00:28:29,439
Speaker 1: work with them as low as I was getting like

612
00:28:29,480 --> 00:28:34,080
Speaker 1: fifteen hundred a day on projects same company. It's just

613
00:28:34,160 --> 00:28:37,239
Speaker 1: different projects. It doesn't matter so I think what that

614
00:28:37,280 --> 00:28:40,160
Speaker 1: one is. I still do think and a certain way.

615
00:28:40,440 --> 00:28:42,640
Speaker 1: It's hard for you to dictate your price. You can

616
00:28:42,680 --> 00:28:45,760
Speaker 1: dictate a range, but you should always let the client

617
00:28:46,000 --> 00:28:49,320
Speaker 1: dictate where they're comfortable at and then kind of meet

618
00:28:49,320 --> 00:28:51,600
Speaker 1: them at their number as best you can. And you

619
00:28:51,640 --> 00:28:53,560
Speaker 1: should know how to be able to scale their number

620
00:28:53,880 --> 00:28:57,200
Speaker 1: their number up based upon the services that you provide.

621
00:28:57,840 --> 00:29:00,560
Speaker 1: But that one is not a more straightforward thing. I've

622
00:29:00,640 --> 00:29:05,520
Speaker 1: done shoots at number of different ranges for that particular business.

623
00:29:05,680 --> 00:29:08,280
Speaker 2: What advice because would you give people in trying to

624
00:29:08,280 --> 00:29:10,400
Speaker 2: get that number? Because I have one hundred percent agree

625
00:29:10,440 --> 00:29:12,160
Speaker 2: with you, and I deal with a lot of clients

626
00:29:12,200 --> 00:29:14,560
Speaker 2: and there's always like this Chicken or red game. It's

627
00:29:14,600 --> 00:29:16,880
Speaker 2: like who want to say the number first? And I

628
00:29:16,880 --> 00:29:19,000
Speaker 2: always tell them the same thing. I'm like, look like

629
00:29:19,400 --> 00:29:22,600
Speaker 2: my goal is to give you as much value as

630
00:29:22,640 --> 00:29:25,040
Speaker 2: I can for your budget, but like if you don't

631
00:29:25,040 --> 00:29:27,840
Speaker 2: tell me the budget, like I have to price these

632
00:29:27,880 --> 00:29:31,000
Speaker 2: services out. And now we're playing this weird game where okay,

633
00:29:31,040 --> 00:29:32,800
Speaker 2: well it costs ten grand and you're like, well I

634
00:29:32,840 --> 00:29:34,480
Speaker 2: only got five, and it's like, well just tell me

635
00:29:34,520 --> 00:29:35,520
Speaker 2: that jump.

636
00:29:35,560 --> 00:29:37,760
Speaker 1: I could we could work this thing out. Or sometime

637
00:29:37,800 --> 00:29:39,360
Speaker 1: they don't even come back to you, right or they

638
00:29:39,360 --> 00:29:41,680
Speaker 1: want to come back to day, Oh, he's too high,

639
00:29:41,720 --> 00:29:43,840
Speaker 1: and it's like, well, if you didn't know, if I

640
00:29:43,880 --> 00:29:45,680
Speaker 1: don't know when the range was, I can give you

641
00:29:45,720 --> 00:29:47,640
Speaker 1: a package for this price. You know what I'm saying.

642
00:29:47,720 --> 00:29:51,920
Speaker 1: It's the most annoying thing for sure dealing with sometimes

643
00:29:52,000 --> 00:29:54,440
Speaker 1: in the commercial space because they all do that. They

644
00:29:54,520 --> 00:29:57,880
Speaker 1: never want to tell you the number, never and you're

645
00:29:57,920 --> 00:29:59,560
Speaker 1: guessing every time.

646
00:29:59,760 --> 00:30:01,440
Speaker 2: I was I was talking to my team about that.

647
00:30:01,480 --> 00:30:02,800
Speaker 2: I was like, man, if people could just give you

648
00:30:02,800 --> 00:30:06,080
Speaker 2: the number and just understand, like they I used to

649
00:30:06,080 --> 00:30:07,880
Speaker 2: make this joke because I would build websites and stuff.

650
00:30:07,920 --> 00:30:09,560
Speaker 2: It's like people think that if I'm charging them a

651
00:30:09,600 --> 00:30:12,320
Speaker 2: thousand bucks, like it's only going to cost me a dollar,

652
00:30:12,880 --> 00:30:16,760
Speaker 2: and like I'm pocketing the other nine behind bucks. I'm like, no, actually,

653
00:30:17,120 --> 00:30:20,000
Speaker 2: my costs are pretty high. But again, I still need

654
00:30:20,040 --> 00:30:22,280
Speaker 2: to know what your budget is to get that. And

655
00:30:22,320 --> 00:30:23,640
Speaker 2: that's what I was telling them. I said, I think

656
00:30:23,640 --> 00:30:25,560
Speaker 2: one of the one of the most important things, one

657
00:30:25,560 --> 00:30:27,760
Speaker 2: of the best things you can find is when you're

658
00:30:27,800 --> 00:30:30,120
Speaker 2: working with like big companies or just brands in general.

659
00:30:30,160 --> 00:30:32,560
Speaker 2: It's like somebody on the client side that gets it

660
00:30:33,600 --> 00:30:34,920
Speaker 2: like that just gets it, and they say, you know

661
00:30:35,000 --> 00:30:37,960
Speaker 2: what can boom, I got this project. You know, Look,

662
00:30:38,040 --> 00:30:39,880
Speaker 2: the budget is this amount, this is what I need.

663
00:30:39,920 --> 00:30:41,200
Speaker 2: Come back and tell them what you can do, Like,

664
00:30:41,240 --> 00:30:43,000
Speaker 2: you can do so much more with those kind of

665
00:30:43,000 --> 00:30:45,880
Speaker 2: partnerships that you can do with the whole because the

666
00:30:45,920 --> 00:30:47,520
Speaker 2: other one is just you just playing this game and

667
00:30:47,600 --> 00:30:50,240
Speaker 2: making proposals for like three or four weeks, and that

668
00:30:50,280 --> 00:30:52,240
Speaker 2: takes a hole. That takes you away from again working

669
00:30:52,240 --> 00:30:53,840
Speaker 2: on business and doing the other kind of stuff right

670
00:30:53,840 --> 00:30:55,760
Speaker 2: for free, and you're not getting paid for that, and

671
00:30:55,760 --> 00:30:56,640
Speaker 2: you're not getting paid for that.

672
00:30:56,680 --> 00:30:59,360
Speaker 1: I hate doing proposals. I try to tell it. I

673
00:30:59,360 --> 00:31:02,600
Speaker 1: don't if I'm in a running if it's hey, we're

674
00:31:02,640 --> 00:31:04,480
Speaker 1: wearing out three people, we want to get a bid

675
00:31:04,520 --> 00:31:06,920
Speaker 1: from you, and I'm not the one for the job.

676
00:31:07,360 --> 00:31:10,480
Speaker 1: Like I despise those emails, Like I'll tell my team

677
00:31:10,680 --> 00:31:12,640
Speaker 1: we may not be the one for that one. Like

678
00:31:12,760 --> 00:31:14,800
Speaker 1: we've done enough work in this industry where you know

679
00:31:14,840 --> 00:31:16,640
Speaker 1: if you want to work with me or not. I'm

680
00:31:16,720 --> 00:31:22,840
Speaker 1: not pitching myself in that situation. So I despise those

681
00:31:22,920 --> 00:31:24,960
Speaker 1: because I've had a number of projects where yeah, you

682
00:31:25,000 --> 00:31:28,080
Speaker 1: spend all your resources developing this perfect pitch, and it's

683
00:31:28,080 --> 00:31:31,480
Speaker 1: perfect proposal. You don't know the number, so you don't

684
00:31:31,480 --> 00:31:34,520
Speaker 1: even know if you're pricing properly. You don't know their

685
00:31:34,560 --> 00:31:37,200
Speaker 1: expectations that go. Sometimes they won't even share to you

686
00:31:37,280 --> 00:31:41,040
Speaker 1: their production needs all the way the deliverables. Sometimes you're

687
00:31:41,080 --> 00:31:42,959
Speaker 1: like in the dark with so many things and they

688
00:31:43,000 --> 00:31:45,240
Speaker 1: want it. Then they want it by tomorrow because the

689
00:31:45,240 --> 00:31:48,560
Speaker 1: shooters next week, and then every day in production, your

690
00:31:48,600 --> 00:31:50,920
Speaker 1: prices are getting higher and higher until you get locked in.

691
00:31:51,240 --> 00:31:53,520
Speaker 1: Then they forget to realize that as well. So my

692
00:31:53,600 --> 00:31:57,120
Speaker 1: price for a shoot and you give me three weeks notice,

693
00:31:57,480 --> 00:31:59,320
Speaker 1: my production cars are gonna be way cheaper than if

694
00:31:59,320 --> 00:32:02,120
Speaker 1: you give me a week's notice. And it's like brands

695
00:32:02,120 --> 00:32:04,640
Speaker 1: won't realize that. So every day to day take negotiating

696
00:32:04,680 --> 00:32:08,239
Speaker 1: with you and figuring out your price. I'm gonna have

697
00:32:08,280 --> 00:32:10,720
Speaker 1: to now inflate numbers to make up for the fact

698
00:32:10,760 --> 00:32:13,160
Speaker 1: that you may not lock me in a enough time.

699
00:32:13,200 --> 00:32:16,040
Speaker 1: And now I gotta come. I'm gonna lose like margins

700
00:32:16,080 --> 00:32:18,880
Speaker 1: on my end because you took forever to actually confirm this.

701
00:32:19,040 --> 00:32:22,720
Speaker 1: So it's a it's an annoying it's a very annoying

702
00:32:22,800 --> 00:32:27,280
Speaker 1: game when it comes to commercial work. But I wouldn't

703
00:32:27,280 --> 00:32:30,000
Speaker 1: trade it for anything because the payoffs and the payouts

704
00:32:30,480 --> 00:32:32,680
Speaker 1: a lot of times are worth the fight.

705
00:32:33,000 --> 00:32:35,080
Speaker 2: Oh yeah, the money is there, it's just you just

706
00:32:35,080 --> 00:32:37,760
Speaker 2: got to get it our part of accident. These people

707
00:32:37,800 --> 00:32:40,200
Speaker 2: act like it's their budget sometimes, you know many that

708
00:32:40,360 --> 00:32:42,600
Speaker 2: and you know again, I was like I say all

709
00:32:42,600 --> 00:32:44,840
Speaker 2: the time, it's like people, I think when it comes

710
00:32:44,880 --> 00:32:46,800
Speaker 2: to some of those numbers for big projects, they act

711
00:32:46,840 --> 00:32:49,880
Speaker 2: like it's their money. And I always say, like a

712
00:32:49,880 --> 00:32:51,680
Speaker 2: lot of y'all act like that because y'all ain't never

713
00:32:51,680 --> 00:32:53,400
Speaker 2: spent no real money before. And I say that in

714
00:32:53,440 --> 00:32:56,080
Speaker 2: the nicest way possible, Like, in other words, you've never

715
00:32:56,520 --> 00:32:58,719
Speaker 2: put a down payment on the house, you've never had

716
00:32:58,760 --> 00:33:01,200
Speaker 2: to buy a car, you never had to spend five

717
00:33:01,240 --> 00:33:03,400
Speaker 2: ten thousand dollars of your own money on something. So

718
00:33:03,440 --> 00:33:06,320
Speaker 2: all of a sudden, you know, even from a team standpoint,

719
00:33:06,360 --> 00:33:09,479
Speaker 2: you're starting negotiating internally because you have people on your

720
00:33:09,480 --> 00:33:11,440
Speaker 2: team like all that number is high. It's like, well

721
00:33:11,800 --> 00:33:14,000
Speaker 2: it is a number high, or you just not comfortable

722
00:33:14,120 --> 00:33:15,960
Speaker 2: or confident enough to go to a client and say,

723
00:33:16,440 --> 00:33:18,760
Speaker 2: you know, this thing is two hundred thousand dollars, Like

724
00:33:18,800 --> 00:33:21,040
Speaker 2: why are we negotiating internally to bring the price down?

725
00:33:21,040 --> 00:33:24,160
Speaker 2: And make us comfortable when it's not our money. And

726
00:33:24,240 --> 00:33:26,400
Speaker 2: on top of that, it's not their money either. They

727
00:33:26,440 --> 00:33:28,800
Speaker 2: work at a company and they got a budget and

728
00:33:28,920 --> 00:33:31,200
Speaker 2: last I checked, they don't get a bonus if they

729
00:33:31,240 --> 00:33:33,360
Speaker 2: didn't spend all that budget up. That money's gotta get

730
00:33:33,360 --> 00:33:34,600
Speaker 2: spent one way or another, exactly.

731
00:33:35,200 --> 00:33:40,000
Speaker 1: And you have companies that quite frankly, haven't even spent

732
00:33:40,080 --> 00:33:42,920
Speaker 1: the time to build out their true KPIs. Yeah, they

733
00:33:42,920 --> 00:33:46,280
Speaker 1: don't even know what this campaign successless success lookscite for

734
00:33:46,320 --> 00:33:50,000
Speaker 1: this campaign. So they're spending money or applying a budget

735
00:33:50,080 --> 00:33:52,800
Speaker 1: to something that they can't even go back and be like, oh,

736
00:33:52,840 --> 00:33:54,240
Speaker 1: that was a win. That was a win, you know

737
00:33:54,280 --> 00:33:56,400
Speaker 1: what I mean. So then that gets challenging when you

738
00:33:56,440 --> 00:33:59,440
Speaker 1: work with brands like that. And sometimes I've had companies

739
00:33:59,480 --> 00:34:02,640
Speaker 1: that work I had to really stop everything and be like, Yo,

740
00:34:03,160 --> 00:34:05,680
Speaker 1: I want to accept this money from you all, but

741
00:34:05,720 --> 00:34:08,319
Speaker 1: I really need to know your KPIs because I need

742
00:34:08,360 --> 00:34:10,160
Speaker 1: to make sure I hit this because I'm not in

743
00:34:10,239 --> 00:34:12,279
Speaker 1: it for a cash grab one in and one out.

744
00:34:12,360 --> 00:34:14,680
Speaker 1: I need to make sure all y'all win and we

745
00:34:14,719 --> 00:34:17,320
Speaker 1: all win in this project. So I need y'all to

746
00:34:17,360 --> 00:34:19,120
Speaker 1: tell me what the purpose of this is so I

747
00:34:19,120 --> 00:34:21,040
Speaker 1: can help you guys, because once we're once for me,

748
00:34:21,080 --> 00:34:23,200
Speaker 1: once we're locked in and you got me on a project,

749
00:34:23,239 --> 00:34:25,520
Speaker 1: I'm on the project, like we're here. I'm a partner.

750
00:34:25,560 --> 00:34:28,480
Speaker 1: I'm not just somebody that's like, oh, it's y'all and us.

751
00:34:28,520 --> 00:34:31,640
Speaker 1: It's like we it is we now, right. So some

752
00:34:31,719 --> 00:34:34,960
Speaker 1: of those things are also frustrating because that information is

753
00:34:35,000 --> 00:34:37,719
Speaker 1: not passed down to the crew that's hiring you. And

754
00:34:37,800 --> 00:34:41,680
Speaker 1: now you're working on a project that sometimes doesn't even

755
00:34:42,200 --> 00:34:46,440
Speaker 1: make sense, and you can see it yourself, like how

756
00:34:46,719 --> 00:34:49,480
Speaker 1: does this make sense? Like how would you make this

757
00:34:49,600 --> 00:34:51,400
Speaker 1: money that you gave me back? I don't even know,

758
00:34:51,719 --> 00:34:54,280
Speaker 1: Like it doesn't even make sense. I did a project

759
00:34:54,280 --> 00:34:56,640
Speaker 1: with a company I won't even say their name. I

760
00:34:56,680 --> 00:34:59,120
Speaker 1: know you've got a lot of probably people that listen

761
00:34:59,160 --> 00:35:03,040
Speaker 1: to this. They were an audio only company hired me

762
00:35:03,120 --> 00:35:04,480
Speaker 1: to do a video documentary.

763
00:35:05,600 --> 00:35:09,439
Speaker 3: Okay, that's an interesting connection there.

764
00:35:09,760 --> 00:35:14,000
Speaker 1: Audio own. So this, this documentary that we spent half

765
00:35:14,040 --> 00:35:18,360
Speaker 1: a million dollars on, cannot live within the platform of

766
00:35:18,640 --> 00:35:20,040
Speaker 1: what y'all do? What you all do?

767
00:35:21,840 --> 00:35:23,520
Speaker 2: We need that video though, because we heard, we heard

768
00:35:23,520 --> 00:35:25,480
Speaker 2: the video is important on social media.

769
00:35:25,320 --> 00:35:26,480
Speaker 3: So we need that vide important.

770
00:35:26,520 --> 00:35:30,920
Speaker 1: How make it make sense for me how you're uploading

771
00:35:31,040 --> 00:35:33,600
Speaker 1: the video you spent half a million on to YouTube?

772
00:35:35,360 --> 00:35:38,160
Speaker 1: Make it make sense to me? Like you're sending people

773
00:35:38,200 --> 00:35:41,759
Speaker 1: to a site you don't right, have no control over,

774
00:35:42,360 --> 00:35:44,560
Speaker 1: no control over? Yeah, I think, I think again, I

775
00:35:44,560 --> 00:35:46,120
Speaker 1: think a lot of folks. Man, It's just interesting when

776
00:35:46,120 --> 00:35:47,040
Speaker 1: you look at it. To your point.

777
00:35:47,120 --> 00:35:48,640
Speaker 2: I deal with a lot of products like that too,

778
00:35:48,760 --> 00:35:51,719
Speaker 2: Like one, I have an agency that I own. I

779
00:35:51,719 --> 00:35:54,000
Speaker 2: think we have about like forty five almost fifty employees,

780
00:35:54,040 --> 00:35:55,879
Speaker 2: and like we have a you know, the same rule,

781
00:35:55,920 --> 00:35:58,759
Speaker 2: like we don't do paid unpaid pitches, Like we're busy

782
00:35:58,800 --> 00:36:02,000
Speaker 2: doing the work, yeah, not busy making decks all day

783
00:36:02,320 --> 00:36:04,960
Speaker 2: and you know, going after new business and when we

784
00:36:05,040 --> 00:36:07,799
Speaker 2: do pitches, and we're kind of the same way, like

785
00:36:07,960 --> 00:36:09,840
Speaker 2: when you come to us, you should know what we

786
00:36:10,000 --> 00:36:11,759
Speaker 2: do and how you came to us. And if we're

787
00:36:11,800 --> 00:36:14,160
Speaker 2: just going to do fill out all this information just

788
00:36:14,160 --> 00:36:17,040
Speaker 2: to be one of five companies in a spreadsheet somewhere

789
00:36:17,040 --> 00:36:19,920
Speaker 2: that somebody's going to make a totally objective decision on

790
00:36:20,040 --> 00:36:22,480
Speaker 2: based on the number, I'm gonna save both of us

791
00:36:22,520 --> 00:36:25,799
Speaker 2: in time and just respectfully decline. And what's funny is

792
00:36:25,880 --> 00:36:28,560
Speaker 2: a lot of those product we've respect the declined. Either

793
00:36:28,680 --> 00:36:30,920
Speaker 2: A they go on and they go hire somebody else

794
00:36:30,960 --> 00:36:33,040
Speaker 2: and they realize it wasn't the right person and they

795
00:36:33,040 --> 00:36:35,480
Speaker 2: come back, or B they say, you know what, like

796
00:36:35,680 --> 00:36:37,640
Speaker 2: the fact that you had the guts to actually say

797
00:36:37,719 --> 00:36:39,040
Speaker 2: that we're not even going to do this. We're going

798
00:36:39,120 --> 00:36:40,640
Speaker 2: to give you the work anyway, so you didn't have

799
00:36:40,640 --> 00:36:42,480
Speaker 2: to do the presentation. We're still going to give it

800
00:36:42,480 --> 00:36:44,400
Speaker 2: to you. But yeah, man, people want you to fit

801
00:36:44,440 --> 00:36:47,640
Speaker 2: into this process. And I think again, the best creative

802
00:36:47,640 --> 00:36:50,279
Speaker 2: work doesn't necessarily go through a process like that. You know,

803
00:36:50,320 --> 00:36:52,239
Speaker 2: it goes to that when you're trying to buy you know,

804
00:36:52,320 --> 00:36:54,080
Speaker 2: mic stands, or you're trying to buy like you know,

805
00:36:54,120 --> 00:36:55,839
Speaker 2: things in bulk. But when it comes to creative work,

806
00:36:55,880 --> 00:36:58,880
Speaker 2: you need to have that additional level of nuance and

807
00:36:59,040 --> 00:37:01,200
Speaker 2: understanding that really make sure you're getting what you need,

808
00:37:01,239 --> 00:37:02,120
Speaker 2: you know for sure.

809
00:37:02,280 --> 00:37:06,040
Speaker 1: And transparency is key to everybody working on a team.

810
00:37:06,280 --> 00:37:08,040
Speaker 1: Like if we're on the same team and you know

811
00:37:08,120 --> 00:37:10,400
Speaker 1: to play, but I don't know to play, it doesn't

812
00:37:10,440 --> 00:37:13,040
Speaker 1: help for the benefit of the project, you know what

813
00:37:13,040 --> 00:37:14,799
Speaker 1: I mean. So if you're a de client and you're

814
00:37:14,840 --> 00:37:19,239
Speaker 1: holding information back from me, Like that's not beneficial. You know,

815
00:37:19,520 --> 00:37:22,440
Speaker 1: put me on the NDA whatever you need me to do,

816
00:37:22,480 --> 00:37:24,800
Speaker 1: but let's talk transparently about well what it is you

817
00:37:24,840 --> 00:37:27,240
Speaker 1: guys are trying to achieve. What are you trying to achieve?

818
00:37:27,239 --> 00:37:30,000
Speaker 1: And how can I help you achieve that? And like

819
00:37:30,040 --> 00:37:32,239
Speaker 1: one of the projects I love the most that I

820
00:37:32,320 --> 00:37:37,120
Speaker 1: work on, what two our relationship with Puma. We have

821
00:37:37,200 --> 00:37:41,239
Speaker 1: this national partnership deal with Puma where we do all

822
00:37:41,280 --> 00:37:45,560
Speaker 1: of their sports content, so everything from Puma hoops to

823
00:37:45,680 --> 00:37:50,120
Speaker 1: Puma Soccer to Puma running, like anything that has to

824
00:37:50,160 --> 00:37:52,160
Speaker 1: deal with any of the athletes that are trained or

825
00:37:52,200 --> 00:37:54,799
Speaker 1: signed to Puma. We go out around the world and

826
00:37:54,840 --> 00:37:58,000
Speaker 1: capture that content that's through my production company, Collective Gallery,

827
00:37:58,800 --> 00:38:02,640
Speaker 1: and that it's so seamless because they put so much

828
00:38:02,680 --> 00:38:05,960
Speaker 1: trust in us, and we're also brought into the company

829
00:38:06,000 --> 00:38:09,080
Speaker 1: as if like we're an extension of the company, and

830
00:38:09,080 --> 00:38:11,279
Speaker 1: the level of transparency we're able to have the level

831
00:38:11,400 --> 00:38:13,120
Speaker 1: of like, yo, we shouldn't do this for that, we

832
00:38:13,120 --> 00:38:15,279
Speaker 1: should charge more for this, we shouldn't do this, we

833
00:38:15,280 --> 00:38:17,239
Speaker 1: should get the athlete to go here, here, here, We'll

834
00:38:17,280 --> 00:38:19,560
Speaker 1: get more out of it, Like it really helps and

835
00:38:19,600 --> 00:38:23,480
Speaker 1: works for the best project, and we're creating like amazing

836
00:38:23,600 --> 00:38:26,600
Speaker 1: content for a fraction of what it would cost if

837
00:38:26,640 --> 00:38:29,600
Speaker 1: they did one off of these in other places or

838
00:38:29,680 --> 00:38:33,280
Speaker 1: hired us out of like without being inside of the circle.

839
00:38:33,280 --> 00:38:35,880
Speaker 1: Because there are times where I'm like I can even

840
00:38:35,920 --> 00:38:37,319
Speaker 1: tell them, like, yo, we want to come in light

841
00:38:37,400 --> 00:38:38,960
Speaker 1: on this one. We don't even need to be charging

842
00:38:38,960 --> 00:38:41,600
Speaker 1: that high for this. Let's get certain creators in this market.

843
00:38:41,640 --> 00:38:44,280
Speaker 1: That market. I can do it because I'm now aware

844
00:38:44,400 --> 00:38:48,520
Speaker 1: of the budgets, the expenses. What goes into it is

845
00:38:48,560 --> 00:38:51,640
Speaker 1: this athlete, their top athlete. Is he somebody that's like

846
00:38:52,200 --> 00:38:54,000
Speaker 1: on the radar on the come up? Are we trying

847
00:38:54,000 --> 00:38:56,120
Speaker 1: to impress this guy? Because this leads to this like

848
00:38:56,400 --> 00:38:58,840
Speaker 1: I'm in the know now, I know what's happening. I

849
00:38:58,880 --> 00:39:00,759
Speaker 1: know the way y'all think, know how to present a

850
00:39:00,760 --> 00:39:03,960
Speaker 1: team for that, and I think that that makes for

851
00:39:04,000 --> 00:39:06,680
Speaker 1: a really good partnership. And then my partnership I do

852
00:39:06,719 --> 00:39:10,279
Speaker 1: annually with Nike o Nike yr Runner campaign. It's the

853
00:39:10,320 --> 00:39:12,840
Speaker 1: same way, like I'm in the trenches with Nike Yard Runners.

854
00:39:12,880 --> 00:39:15,480
Speaker 1: I'm on the brief calls with Nike is going over

855
00:39:15,520 --> 00:39:18,719
Speaker 1: the creative I'm over like I'm in the tune with

856
00:39:18,800 --> 00:39:21,320
Speaker 1: some of the selection process. Are what schools are we

857
00:39:21,400 --> 00:39:23,600
Speaker 1: thinking with people at certain schools, like what do you

858
00:39:23,640 --> 00:39:26,239
Speaker 1: think about this? And all of that just makes for

859
00:39:26,440 --> 00:39:28,360
Speaker 1: like the best campaign. You see the result in the

860
00:39:28,360 --> 00:39:32,400
Speaker 1: work of the results. Yeah, exactly exactly.

861
00:39:43,160 --> 00:39:45,360
Speaker 2: So you mentioned collective Gallery, and a couple of seconds

862
00:39:45,360 --> 00:39:47,480
Speaker 2: ago you said, you know, one of the important reasons

863
00:39:47,480 --> 00:39:49,719
Speaker 2: why we price our services the way that we do

864
00:39:49,840 --> 00:39:52,560
Speaker 2: is to make sure that you know, these photographers don't

865
00:39:52,560 --> 00:39:54,200
Speaker 2: have to go get a day job they can focus

866
00:39:54,239 --> 00:39:56,640
Speaker 2: in is collective gallery. Is that kind of an extension

867
00:39:56,640 --> 00:39:59,560
Speaker 2: of that that you know helps them create more opportunities

868
00:39:59,600 --> 00:40:01,239
Speaker 2: even beyond on their own work.

869
00:40:01,440 --> 00:40:05,919
Speaker 1: So Collective Gallery was my first evolution of camp Quirk Studios.

870
00:40:06,160 --> 00:40:11,759
Speaker 1: So I started Collective Gallery in twenty nineteen was when

871
00:40:11,760 --> 00:40:15,120
Speaker 1: we first kind of announced it, And that was about

872
00:40:15,120 --> 00:40:17,400
Speaker 1: two three years after the studio had kind of had

873
00:40:17,400 --> 00:40:19,640
Speaker 1: its own traction and started to run. So when I

874
00:40:19,680 --> 00:40:22,400
Speaker 1: was running the studio, I was mentoring a lot of photographers.

875
00:40:22,480 --> 00:40:26,160
Speaker 1: We do free workshops, all types stuff in there. I noticed, man,

876
00:40:26,160 --> 00:40:30,160
Speaker 1: it's a lot of talented photographers. It's a ton creative,

877
00:40:30,280 --> 00:40:33,560
Speaker 1: all types of different styles. Then the difference between me

878
00:40:33,600 --> 00:40:36,640
Speaker 1: and them is an opportunity, it's a shot, or sometimes

879
00:40:36,680 --> 00:40:40,000
Speaker 1: it's guidance, or sometimes it's knowledge. I see them making

880
00:40:40,040 --> 00:40:43,560
Speaker 1: the same mistakes I made back then, like, you know,

881
00:40:43,640 --> 00:40:48,160
Speaker 1: not really studying the industry, understanding the craft, being too

882
00:40:48,239 --> 00:40:50,200
Speaker 1: quiet or too shy, and not knowing how to reach

883
00:40:50,239 --> 00:40:53,600
Speaker 1: out to people, not knowing networking skills, not being educated

884
00:40:53,719 --> 00:40:57,359
Speaker 1: enough to know about your industry and what's happening work

885
00:40:57,400 --> 00:41:00,520
Speaker 1: ethic and all those types of things. So my first

886
00:41:00,560 --> 00:41:03,080
Speaker 1: evolution from the studio was like, man, the studio serves

887
00:41:03,120 --> 00:41:07,160
Speaker 1: a very small demographic here in Atlanta. It's local, and

888
00:41:07,200 --> 00:41:09,080
Speaker 1: we get up. I get hit up all around the

889
00:41:09,080 --> 00:41:11,319
Speaker 1: world of people like man, open the studio in my city,

890
00:41:11,400 --> 00:41:13,520
Speaker 1: open one here up on one air, and I'm like, yo,

891
00:41:13,560 --> 00:41:15,960
Speaker 1: and do time. You know, it's a process, but I

892
00:41:15,960 --> 00:41:17,640
Speaker 1: would love to figure out a way to work with

893
00:41:17,920 --> 00:41:20,040
Speaker 1: some of the talent that's in LA in New York,

894
00:41:20,120 --> 00:41:22,880
Speaker 1: in Chicago, wherever the case may be. So collect the

895
00:41:22,920 --> 00:41:25,120
Speaker 1: Gallery was the evolution of that. So Collect the Gallery

896
00:41:25,200 --> 00:41:28,400
Speaker 1: was me saying I think I built a formula for

897
00:41:28,480 --> 00:41:31,200
Speaker 1: success for my career, and I think I know what

898
00:41:31,320 --> 00:41:34,120
Speaker 1: it takes for a young photographer to make it in

899
00:41:34,120 --> 00:41:35,879
Speaker 1: this climate, in this day and age, and I think

900
00:41:35,920 --> 00:41:38,200
Speaker 1: I have the team and the resources to build around

901
00:41:38,280 --> 00:41:41,239
Speaker 1: them to see success in them. So it started out

902
00:41:41,320 --> 00:41:44,960
Speaker 1: first as a label where I just started signing photographer.

903
00:41:44,960 --> 00:41:48,359
Speaker 1: I signed seven photographers in our first year, and our

904
00:41:48,480 --> 00:41:50,839
Speaker 1: role with them was everything a music level does for

905
00:41:51,000 --> 00:41:52,840
Speaker 1: music artists, we want to do it for a photographer.

906
00:41:52,880 --> 00:41:56,440
Speaker 1: So it's financial investment, it's an A and R department,

907
00:41:56,520 --> 00:41:59,640
Speaker 1: it's lawyers, it's all types of team behind you to

908
00:41:59,680 --> 00:42:01,879
Speaker 1: work with you to not only help with your day

909
00:42:01,920 --> 00:42:05,680
Speaker 1: to day service opportunities, but also to help you grow

910
00:42:05,800 --> 00:42:08,800
Speaker 1: or think bigger, or connect the dots with certain brands,

911
00:42:09,239 --> 00:42:12,399
Speaker 1: negotiate for you, things of that nature. And then once

912
00:42:12,400 --> 00:42:15,960
Speaker 1: we started that with the seven artists, say for me

913
00:42:16,000 --> 00:42:19,080
Speaker 1: to sign seven artists, I went through over a thousand applications,

914
00:42:20,000 --> 00:42:23,239
Speaker 1: so it's still more people that need support. So then

915
00:42:23,280 --> 00:42:25,319
Speaker 1: we really focus on the agency side of it, and

916
00:42:25,320 --> 00:42:27,839
Speaker 1: we said, all right, we got our artists, but there

917
00:42:27,880 --> 00:42:30,359
Speaker 1: might be projects where our artists can't do them. So

918
00:42:30,400 --> 00:42:33,640
Speaker 1: what happens then? What happens if Nike hits us for

919
00:42:33,680 --> 00:42:36,960
Speaker 1: a shoot in Portland? One of my artists are in Portland?

920
00:42:37,320 --> 00:42:39,200
Speaker 1: What do we do then, well, I want to start

921
00:42:39,239 --> 00:42:41,680
Speaker 1: the agency side where we can start to pass or

922
00:42:41,800 --> 00:42:45,680
Speaker 1: produce those jobs for other local photographers in different markets.

923
00:42:46,000 --> 00:42:48,560
Speaker 1: So that's where the agency side to collect the gallery started,

924
00:42:48,840 --> 00:42:51,880
Speaker 1: and in our first year we had a one of

925
00:42:51,920 --> 00:42:54,880
Speaker 1: a con unique deal with Atlantic Records where we were

926
00:42:54,960 --> 00:42:57,920
Speaker 1: in house eight content agency for Atlantic Records. So the

927
00:42:58,000 --> 00:43:00,719
Speaker 1: music side, they want artists. They have artists all over

928
00:43:00,719 --> 00:43:04,760
Speaker 1: the world that need press photos, content of their video shoots,

929
00:43:04,800 --> 00:43:08,480
Speaker 1: content of their shows and all that. Atlantic Records was

930
00:43:08,520 --> 00:43:11,040
Speaker 1: able to call us and be like, hey, Kodax in Miami,

931
00:43:12,120 --> 00:43:15,880
Speaker 1: I need somebody down there tomorrow to just capture some

932
00:43:15,920 --> 00:43:20,040
Speaker 1: stuff in or Gucci's here or this person's here, and

933
00:43:20,239 --> 00:43:21,759
Speaker 1: we were able to work with a lot of young

934
00:43:21,880 --> 00:43:24,759
Speaker 1: photographers through that market of just like yo, I want

935
00:43:24,760 --> 00:43:26,759
Speaker 1: to hire you to do something for this. And then

936
00:43:26,800 --> 00:43:29,080
Speaker 1: what we did for our clients and what we do

937
00:43:29,160 --> 00:43:33,040
Speaker 1: for the companies is we give them one source of communication,

938
00:43:33,440 --> 00:43:36,120
Speaker 1: so we streamline it for them so they're not having

939
00:43:36,120 --> 00:43:39,080
Speaker 1: to talk to twenty different photographers throughout the course of

940
00:43:39,120 --> 00:43:43,240
Speaker 1: a year to understand the briefing and what this pumas

941
00:43:43,280 --> 00:43:46,960
Speaker 1: look like. With the Atlantic Records guidelines, they talk to us,

942
00:43:47,520 --> 00:43:49,680
Speaker 1: We vet out the photographers, and we able to pass

943
00:43:49,719 --> 00:43:51,160
Speaker 1: it on for them. So all they got to do

944
00:43:51,239 --> 00:43:52,839
Speaker 1: is come to one person, say I need this in

945
00:43:52,880 --> 00:43:56,080
Speaker 1: this market. Bet we go figure it out the rest.

946
00:43:56,160 --> 00:43:59,279
Speaker 1: So we solved a lot of problems for Atlantic and

947
00:43:59,520 --> 00:44:01,600
Speaker 1: illeviad a lot of stress from them to be able

948
00:44:01,600 --> 00:44:05,000
Speaker 1: to find not only new talent, new creative talent, new

949
00:44:05,040 --> 00:44:08,680
Speaker 1: people freship perspectives, but also was able to quickly get

950
00:44:08,719 --> 00:44:13,359
Speaker 1: content done all over all over the world. And so

951
00:44:13,400 --> 00:44:15,279
Speaker 1: now we've expanded that side of it, and that's how

952
00:44:15,320 --> 00:44:17,520
Speaker 1: I deal with Puma. We do the same thing for Puma.

953
00:44:17,840 --> 00:44:19,680
Speaker 1: So they hit us from all over the world, and

954
00:44:19,719 --> 00:44:22,120
Speaker 1: it's not just me going out there or somebody locally

955
00:44:22,120 --> 00:44:24,800
Speaker 1: here in Atlanta. We hire out from those local markets

956
00:44:25,120 --> 00:44:28,759
Speaker 1: and give opportunities to young videographers photographers to work with

957
00:44:28,800 --> 00:44:31,880
Speaker 1: some of these major athletes and to work with Puma.

958
00:44:32,280 --> 00:44:34,520
Speaker 1: And it's pretty dope and that you know what I mean?

959
00:44:34,560 --> 00:44:36,520
Speaker 2: That sounds big And just for context, you know, can

960
00:44:36,560 --> 00:44:38,320
Speaker 2: you get people an idea of like what the scale

961
00:44:38,360 --> 00:44:41,360
Speaker 2: of collective gallery is? Is that a seven figure business?

962
00:44:41,440 --> 00:44:42,160
Speaker 2: Six figure business?

963
00:44:42,200 --> 00:44:43,120
Speaker 3: Like how big that business?

964
00:44:43,120 --> 00:44:46,520
Speaker 1: Collective galleries on paper the biggest business I have. Last

965
00:44:46,600 --> 00:44:49,520
Speaker 1: year we did over I think we did a little

966
00:44:49,520 --> 00:44:54,520
Speaker 1: over two million in revenue. So a lot of my businesses,

967
00:44:54,920 --> 00:44:57,759
Speaker 1: you know, do really well in terms of numbers, but uh,

968
00:44:58,160 --> 00:45:01,480
Speaker 1: that one, and it has the biggest potential to scale

969
00:45:01,560 --> 00:45:04,160
Speaker 1: the highest because they can be everywhere, everywhere. Yeah, we've

970
00:45:04,160 --> 00:45:06,400
Speaker 1: had shoots. We have certain days, we had three shoots

971
00:45:06,400 --> 00:45:09,440
Speaker 1: in one day that we're managing, like literally in the

972
00:45:09,440 --> 00:45:13,160
Speaker 1: same day in different cities and states. So that that

973
00:45:13,239 --> 00:45:15,759
Speaker 1: company has potential to grow out of this world.

974
00:45:16,040 --> 00:45:18,239
Speaker 2: And and you said that was the second evolution. Is

975
00:45:18,239 --> 00:45:21,440
Speaker 2: the third evolution Corbett cam Kirk Studios. Yeah, yeah, And

976
00:45:21,480 --> 00:45:22,799
Speaker 2: then I want I want to point out I see

977
00:45:22,800 --> 00:45:25,640
Speaker 2: what you're doing there. See, first you got the studio business,

978
00:45:25,960 --> 00:45:28,000
Speaker 2: then you got the agency business, and now you to

979
00:45:28,080 --> 00:45:31,279
Speaker 2: plug for all the photographers and videographers. Now you got

980
00:45:31,360 --> 00:45:35,040
Speaker 2: Krebat cam Kirk, which is making camera gear and products.

981
00:45:35,040 --> 00:45:37,719
Speaker 2: So now you can supply the camera gear to all

982
00:45:37,719 --> 00:45:40,520
Speaker 2: the different nations. I mean, tell me about Corbeck Camkirk.

983
00:45:40,200 --> 00:45:42,319
Speaker 1: And you see the vision. You see the vision. It's

984
00:45:42,360 --> 00:45:43,560
Speaker 1: all about a closed circle.

985
00:45:43,640 --> 00:45:46,200
Speaker 3: Yeah, that whole that closed ecosystem off each other.

986
00:45:46,280 --> 00:45:49,080
Speaker 1: Yeah, exactly, And that and that's what it's about, you

987
00:45:49,120 --> 00:45:51,440
Speaker 1: know what I mean. So if you book cam Kirk Studio,

988
00:45:51,480 --> 00:45:53,920
Speaker 1: if you book me for a shoot, part of that

989
00:45:53,920 --> 00:45:56,360
Speaker 1: booking is going to buy the equipment I need to

990
00:45:56,440 --> 00:45:58,200
Speaker 1: be on set, you know what I mean, or whatever

991
00:45:58,239 --> 00:46:01,359
Speaker 1: the case may be. So it's all about paying every

992
00:46:01,400 --> 00:46:05,920
Speaker 1: division within uh one particular project. But yeah, that Campkirk

993
00:46:06,000 --> 00:46:10,640
Speaker 1: Studios Core by Campkirk Studios, I'm sorry, is the actual

994
00:46:11,800 --> 00:46:14,600
Speaker 1: It's probably the fourth because I probably skipped Campkirk Foundation,

995
00:46:14,680 --> 00:46:17,719
Speaker 1: which is no profit. But it's probably the fourth evolution,

996
00:46:18,160 --> 00:46:21,880
Speaker 1: which is it's product based, right, It's something that again

997
00:46:22,400 --> 00:46:25,000
Speaker 1: expands deeper than the local market. You can buy my

998
00:46:25,120 --> 00:46:29,120
Speaker 1: product in China and France or wherever and still have

999
00:46:29,160 --> 00:46:30,960
Speaker 1: an experience of what we have to offer.

1000
00:46:31,520 --> 00:46:31,680
Speaker 2: Uh.

1001
00:46:31,760 --> 00:46:35,279
Speaker 1: So it's it's e commerce, it's product based, it's it's storefront.

1002
00:46:35,400 --> 00:46:38,440
Speaker 1: Is being physically physically sold in certain stores that give

1003
00:46:38,520 --> 00:46:42,319
Speaker 1: us an extension outside of our four walls. So it's

1004
00:46:42,360 --> 00:46:44,120
Speaker 1: the evolution of all of that. But yes, it is

1005
00:46:44,160 --> 00:46:48,600
Speaker 1: definitely about I'm already housing them at my studio, I'm

1006
00:46:48,640 --> 00:46:53,279
Speaker 1: already working with them through my production company. Now have

1007
00:46:53,400 --> 00:46:56,319
Speaker 1: something that they all can rep and where and want

1008
00:46:56,360 --> 00:47:00,279
Speaker 1: to support or sport or feel like that. So I

1009
00:47:00,320 --> 00:47:03,200
Speaker 1: look at Core by camp Kirk Studios like my Jordans,

1010
00:47:03,200 --> 00:47:05,279
Speaker 1: my Jordan once, you know what I mean, it's when

1011
00:47:05,320 --> 00:47:09,400
Speaker 1: Michael Jordan realized I am the influence to you know,

1012
00:47:09,600 --> 00:47:12,640
Speaker 1: those that want to do everything related to sport or basketball.

1013
00:47:12,960 --> 00:47:15,879
Speaker 1: So I shouldn't make the product that those individuals want

1014
00:47:15,920 --> 00:47:18,880
Speaker 1: to wear or want to have if they want to

1015
00:47:18,920 --> 00:47:21,719
Speaker 1: perform like Jordan, and that's what Core is going to be.

1016
00:47:21,800 --> 00:47:24,440
Speaker 1: Like if you want to perform like cam Kirk or

1017
00:47:24,480 --> 00:47:27,120
Speaker 1: camp Kirk Studios and you want to rep you know

1018
00:47:27,160 --> 00:47:28,960
Speaker 1: what I mean, one of the leaders in the space.

1019
00:47:29,480 --> 00:47:33,520
Speaker 1: Core back camp Kirk Studios is not only uh practical

1020
00:47:34,040 --> 00:47:37,200
Speaker 1: and actually functional. That's important as well. I'm not just

1021
00:47:37,280 --> 00:47:39,719
Speaker 1: selling bullshit, you know what I mean. I'm selling something

1022
00:47:39,760 --> 00:47:42,960
Speaker 1: that actually can work. But it also has that element

1023
00:47:43,040 --> 00:47:46,000
Speaker 1: of like you know, I want to wear the Jordan's

1024
00:47:46,239 --> 00:47:48,880
Speaker 1: I wear Jordan for the name. I'm wearing Core for

1025
00:47:48,960 --> 00:47:51,200
Speaker 1: the name. You know, it's the same kind of concept.

1026
00:47:51,400 --> 00:47:52,719
Speaker 3: How do you how do you start it? How do

1027
00:47:52,760 --> 00:47:54,200
Speaker 3: you start a camera business like that?

1028
00:47:54,320 --> 00:47:56,640
Speaker 2: Like you know, everybody talks about you know, I hear

1029
00:47:56,680 --> 00:47:59,120
Speaker 2: about drop shipping and you got to go on Ali Baba,

1030
00:47:59,239 --> 00:48:00,680
Speaker 2: Like it doesn't seem like you just go on Ali

1031
00:48:00,719 --> 00:48:03,120
Speaker 2: Baba and you know, find somebody that's making cameras, Like,

1032
00:48:03,120 --> 00:48:05,279
Speaker 2: how do you actually go from zero to one with

1033
00:48:05,360 --> 00:48:05,880
Speaker 2: that idea?

1034
00:48:06,000 --> 00:48:08,960
Speaker 1: It's about being realistic with yourself. I think number one

1035
00:48:09,200 --> 00:48:12,200
Speaker 1: and I've always been that way. I'm marathon runner, you

1036
00:48:12,239 --> 00:48:16,440
Speaker 1: know what I mean my mentality. So our first introduction

1037
00:48:16,560 --> 00:48:19,440
Speaker 1: of Core was simply a cleaning kit, you know, it

1038
00:48:19,600 --> 00:48:23,839
Speaker 1: just was a cleaning cloth, micro fibercloth with logo on it,

1039
00:48:24,400 --> 00:48:27,840
Speaker 1: and it was a lend spray and it was a

1040
00:48:27,920 --> 00:48:31,160
Speaker 1: does blower. You know. It starts that simple, right, something

1041
00:48:31,160 --> 00:48:35,200
Speaker 1: that it's not hard to manufacture, produce, put your label

1042
00:48:35,239 --> 00:48:38,080
Speaker 1: on it, X y Z. Starts that simple and then

1043
00:48:38,520 --> 00:48:42,440
Speaker 1: it grows. So we went from that and I noticed

1044
00:48:42,440 --> 00:48:45,240
Speaker 1: the traction I got with that through the look books

1045
00:48:45,239 --> 00:48:48,440
Speaker 1: we were doing. We were sold inside PPR, which is

1046
00:48:48,480 --> 00:48:51,239
Speaker 1: the biggest camera store in Atlanta. We were sold at

1047
00:48:51,280 --> 00:48:54,080
Speaker 1: kh which is one of the biggest players in photography.

1048
00:48:54,760 --> 00:48:57,279
Speaker 1: We even got sold at Social Status in our Momi

1049
00:48:57,360 --> 00:49:00,959
Speaker 1: year off of a camera, you know, like a little

1050
00:49:01,000 --> 00:49:05,560
Speaker 1: cleaning cloth situation. We've sold hundreds of those on Amazon

1051
00:49:05,680 --> 00:49:08,279
Speaker 1: Do Everything and I was just like, Okay, it starts there,

1052
00:49:08,800 --> 00:49:10,959
Speaker 1: you take from there it and you build. The next

1053
00:49:11,000 --> 00:49:14,320
Speaker 1: block for us was a camera strap, another very simple,

1054
00:49:14,480 --> 00:49:19,200
Speaker 1: simple practical item. Most photographers at least need one in

1055
00:49:19,239 --> 00:49:22,080
Speaker 1: their case some type of way, whether they like to

1056
00:49:22,160 --> 00:49:24,319
Speaker 1: use them, but it's good to always have one. It's

1057
00:49:24,400 --> 00:49:27,800
Speaker 1: another simple item to make. It's just a string, you

1058
00:49:27,840 --> 00:49:31,319
Speaker 1: know type thing. And it's not like I'm making technology yet,

1059
00:49:31,560 --> 00:49:33,000
Speaker 1: you know what I mean, Well, we're gonna get there,

1060
00:49:33,440 --> 00:49:35,880
Speaker 1: but it grows there. We're just growing trust and growing

1061
00:49:36,000 --> 00:49:39,839
Speaker 1: like Okay, I've seen that before. I've seen that in

1062
00:49:39,880 --> 00:49:41,480
Speaker 1: a camera story that I go to. So now it's

1063
00:49:41,480 --> 00:49:43,960
Speaker 1: building shelf space. So it starts with just one item,

1064
00:49:44,400 --> 00:49:48,120
Speaker 1: expands to two, spans to three, and then it opens

1065
00:49:48,160 --> 00:49:50,799
Speaker 1: your perspective. So when we do come with potentially a

1066
00:49:50,840 --> 00:49:54,480
Speaker 1: camera or real technology driven behind the product, you're going

1067
00:49:54,560 --> 00:49:56,920
Speaker 1: to have a little level of appreciation for it and

1068
00:49:56,960 --> 00:49:58,640
Speaker 1: you're going to have a lot of a trust for it,

1069
00:49:58,680 --> 00:50:01,120
Speaker 1: like oh, I got that cameras trap, or I got

1070
00:50:01,120 --> 00:50:04,759
Speaker 1: their bag or I got their case. Okay, i'ma be

1071
00:50:04,800 --> 00:50:07,520
Speaker 1: more willing to try that out. So for me, it's

1072
00:50:07,520 --> 00:50:09,600
Speaker 1: all about just being practical. Same way it was when

1073
00:50:09,600 --> 00:50:12,919
Speaker 1: I started my studio in the environment that we're in,

1074
00:50:13,400 --> 00:50:16,799
Speaker 1: I didn't look to go upgrade our studio immediately to

1075
00:50:16,840 --> 00:50:19,040
Speaker 1: this big five thousand square foot space with all the

1076
00:50:19,040 --> 00:50:21,160
Speaker 1: bells and whistles. Is like, nah, this is what we got.

1077
00:50:21,360 --> 00:50:23,480
Speaker 1: We're across some magic. How do we make this space

1078
00:50:23,520 --> 00:50:26,839
Speaker 1: work for us? And then now our next location, though,

1079
00:50:27,200 --> 00:50:29,160
Speaker 1: is gonna be a head turner. You know, it's gonna

1080
00:50:29,160 --> 00:50:31,239
Speaker 1: be one of them. But it takes time. It's like,

1081
00:50:31,719 --> 00:50:34,839
Speaker 1: I'm okay with building it brick by brick like that,

1082
00:50:34,920 --> 00:50:37,279
Speaker 1: versus just like, oh, I'm camp Kirk, jump out the

1083
00:50:37,280 --> 00:50:40,720
Speaker 1: window and make cameras and invest you know, every savings

1084
00:50:40,760 --> 00:50:43,520
Speaker 1: I got into a new camera that haven't built, no

1085
00:50:43,600 --> 00:50:45,960
Speaker 1: trust in, you know what I mean. So it takes time.

1086
00:50:47,000 --> 00:50:49,799
Speaker 1: It does take money though, it still does take resources

1087
00:50:49,800 --> 00:50:51,759
Speaker 1: and money to be able to even build even make

1088
00:50:51,800 --> 00:50:55,680
Speaker 1: what I am making, which is something I also I

1089
00:50:55,719 --> 00:50:59,160
Speaker 1: also tell my brother. My brother's a financial advisor, so

1090
00:50:59,200 --> 00:51:01,560
Speaker 1: my brother is on me every day where we invest

1091
00:51:01,600 --> 00:51:03,120
Speaker 1: in what we're doing, what we're doing in the market,

1092
00:51:03,400 --> 00:51:07,000
Speaker 1: and I tell them, man, my best market is me. Yeah,

1093
00:51:07,120 --> 00:51:09,879
Speaker 1: all right, right now, while I'm hot, I'd rather keep

1094
00:51:09,880 --> 00:51:13,600
Speaker 1: whatever liquid cash I got pouring back into another idea

1095
00:51:13,600 --> 00:51:15,800
Speaker 1: I have while I can do it, you know what

1096
00:51:15,800 --> 00:51:17,880
Speaker 1: I mean, And then when I'm a little bit older

1097
00:51:17,920 --> 00:51:20,799
Speaker 1: and stuff slows down, Yeah, I'll give you all the

1098
00:51:21,080 --> 00:51:23,319
Speaker 1: extra money and you play around with it. Put it

1099
00:51:23,360 --> 00:51:25,280
Speaker 1: in video and all that I wish I did in video,

1100
00:51:25,360 --> 00:51:27,640
Speaker 1: but put it in those and go crazy with it.

1101
00:51:27,680 --> 00:51:30,440
Speaker 1: But for right now, bro, let me keep my cash

1102
00:51:30,480 --> 00:51:32,440
Speaker 1: where I got it because I can invest it and

1103
00:51:32,480 --> 00:51:36,200
Speaker 1: deploy it and deploy it quicker and get bigger return

1104
00:51:36,280 --> 00:51:37,400
Speaker 1: than possibly ten percent.

1105
00:51:37,760 --> 00:51:40,600
Speaker 2: Yeah. Absolutely, Again, that's the whole thing about you know. Yeah,

1106
00:51:40,760 --> 00:51:43,920
Speaker 2: liquidity is utmost important because something happens, you need to

1107
00:51:43,920 --> 00:51:45,760
Speaker 2: get that thing out. You need to deploy the cash

1108
00:51:46,160 --> 00:51:48,360
Speaker 2: and make it going. And you know, the core stuff

1109
00:51:48,400 --> 00:51:50,680
Speaker 2: is really unique. You know, what was it like? I'm

1110
00:51:50,680 --> 00:51:52,879
Speaker 2: sure you're out and about one day, and I'm sure

1111
00:51:52,920 --> 00:51:54,600
Speaker 2: it's probably happened, but like, what was it like the

1112
00:51:54,640 --> 00:51:58,680
Speaker 2: first time you saw Corbet Camkirk Studios in the wild.

1113
00:52:00,320 --> 00:52:00,560
Speaker 3: Man?

1114
00:52:02,120 --> 00:52:04,120
Speaker 2: Like you like it Somewhere you're at an event. You're

1115
00:52:04,120 --> 00:52:06,000
Speaker 2: probably on one of the whole side of the event,

1116
00:52:06,040 --> 00:52:08,560
Speaker 2: and you know, I recognize that camera strap over there.

1117
00:52:09,120 --> 00:52:11,960
Speaker 1: We're still fresh to be honest. So we've only been

1118
00:52:12,360 --> 00:52:16,200
Speaker 1: we've only had one drop. We only sold our first

1119
00:52:16,280 --> 00:52:18,560
Speaker 1: drop last month, so I can't I don't want to

1120
00:52:18,600 --> 00:52:20,480
Speaker 1: lie like like i've seen it yet. I've seen it

1121
00:52:20,520 --> 00:52:23,279
Speaker 1: with like friends and families and obviously people have given

1122
00:52:23,320 --> 00:52:25,719
Speaker 1: it to and that's that's very special too. Won't take

1123
00:52:25,719 --> 00:52:27,759
Speaker 1: anything away from that or people in the studio that

1124
00:52:27,840 --> 00:52:29,839
Speaker 1: bought it directly from the studio then I see them

1125
00:52:29,840 --> 00:52:33,000
Speaker 1: come back in and add it to their collection. But

1126
00:52:33,040 --> 00:52:35,920
Speaker 1: we've gotten a response from like people buying it and

1127
00:52:35,960 --> 00:52:39,200
Speaker 1: doing unboxings as if it's the new Jordan. You know,

1128
00:52:39,200 --> 00:52:42,120
Speaker 1: they get it and they want to record themselves opening

1129
00:52:42,280 --> 00:52:45,160
Speaker 1: up and taking it out and adding it to their camera.

1130
00:52:45,680 --> 00:52:49,160
Speaker 1: That is dope. And then one of my other employees,

1131
00:52:50,360 --> 00:52:53,040
Speaker 1: he's working with two Chains now doing a lot of

1132
00:52:53,080 --> 00:52:56,440
Speaker 1: his content, and he was in Chicago and he had

1133
00:52:56,480 --> 00:52:59,360
Speaker 1: to strap on and he did get stopped in Chicago

1134
00:52:59,400 --> 00:53:02,840
Speaker 1: and was like, wait, you know cam Kirk and he

1135
00:53:03,000 --> 00:53:04,759
Speaker 1: was like how you know that? And he was like

1136
00:53:04,920 --> 00:53:07,760
Speaker 1: a strap like, I recognize it. So that is pretty

1137
00:53:07,800 --> 00:53:10,800
Speaker 1: dope to see that even within our first drop, have

1138
00:53:10,920 --> 00:53:13,279
Speaker 1: only announced it and have only announced court maybe a month ago,

1139
00:53:13,280 --> 00:53:15,160
Speaker 1: a month and a half ago to see that it's

1140
00:53:15,280 --> 00:53:18,200
Speaker 1: it's transcended to different states and people can recognize it

1141
00:53:18,239 --> 00:53:21,600
Speaker 1: through a piece of equipment and relate it back to me.

1142
00:53:21,760 --> 00:53:22,560
Speaker 1: That's pretty dope.

1143
00:53:22,719 --> 00:53:24,480
Speaker 3: That's dope, man, that's dope.

1144
00:53:24,719 --> 00:53:28,680
Speaker 2: What what what do? What do you wish if you

1145
00:53:28,760 --> 00:53:31,680
Speaker 2: if you could go back? What piece of advice would

1146
00:53:31,680 --> 00:53:34,560
Speaker 2: you give cam Kirk when he was in that one

1147
00:53:34,600 --> 00:53:37,520
Speaker 2: that one room studio waiting for that guy to open

1148
00:53:37,600 --> 00:53:39,640
Speaker 2: up that recording see on the other side, Like, what

1149
00:53:39,680 --> 00:53:42,000
Speaker 2: piece of advice would you give that cam Kirt?

1150
00:53:42,840 --> 00:53:43,240
Speaker 1: Oh?

1151
00:53:43,960 --> 00:53:44,279
Speaker 3: A lot.

1152
00:53:44,320 --> 00:53:47,000
Speaker 1: I have a lot of advice for that guy. But

1153
00:53:47,120 --> 00:53:50,800
Speaker 1: I often say, and it's funny because even we just

1154
00:53:50,880 --> 00:53:54,680
Speaker 1: had a team meeting recently and I'm pulling up old

1155
00:53:54,719 --> 00:53:58,160
Speaker 1: documents of what my vision was for the studio and

1156
00:53:58,200 --> 00:54:00,000
Speaker 1: I'm telling them we got to get back to the basics.

1157
00:54:00,239 --> 00:54:03,719
Speaker 1: So that guy was actually pretty on point. And at

1158
00:54:03,760 --> 00:54:07,600
Speaker 1: that time I was very anal about things that even

1159
00:54:07,640 --> 00:54:09,879
Speaker 1: though now I come into my studio sometimes and I'd

1160
00:54:09,880 --> 00:54:13,839
Speaker 1: be like, damn, I would have never slid first year,

1161
00:54:14,480 --> 00:54:17,120
Speaker 1: Like never, Like I would never let you do that,

1162
00:54:17,200 --> 00:54:20,919
Speaker 1: And I'd like, man, I know, I can't stress myself out,

1163
00:54:20,960 --> 00:54:23,000
Speaker 1: like you said that eighty percent rule. But it's like

1164
00:54:23,600 --> 00:54:26,279
Speaker 1: that other guy back then was on point with like

1165
00:54:27,120 --> 00:54:31,000
Speaker 1: studio being clean, certain things always working. The TV's always

1166
00:54:31,040 --> 00:54:32,920
Speaker 1: been on the right channel every time you come in

1167
00:54:32,960 --> 00:54:36,960
Speaker 1: there music volume, Like I was very anal about it.

1168
00:54:37,719 --> 00:54:39,680
Speaker 1: But one of the things that I would have told myself,

1169
00:54:39,719 --> 00:54:41,719
Speaker 1: even that guy and the guy that first picked up

1170
00:54:41,760 --> 00:54:46,560
Speaker 1: a camera, is learn, never stop learning and learn as

1171
00:54:46,640 --> 00:54:51,480
Speaker 1: much as you can get obsessive about learning, learning things

1172
00:54:51,560 --> 00:54:53,839
Speaker 1: you don't know, but things you need to know and

1173
00:54:53,960 --> 00:54:57,000
Speaker 1: care about those things. When I first picked up my

1174
00:54:57,080 --> 00:55:00,320
Speaker 1: camera that I can't tell you about so many opportunities man,

1175
00:55:00,840 --> 00:55:06,240
Speaker 1: that I did not take advantage of being and taking

1176
00:55:06,320 --> 00:55:11,480
Speaker 1: for granted my reach, taking for granted my exposure to

1177
00:55:11,560 --> 00:55:15,480
Speaker 1: certain individuals, didn't take advantage of it. Part of it

1178
00:55:15,600 --> 00:55:19,839
Speaker 1: was through just ignorance of not really knowing how big

1179
00:55:19,920 --> 00:55:22,600
Speaker 1: hip hop would eventually get. Like in twenty twelve, I

1180
00:55:22,600 --> 00:55:25,640
Speaker 1: didn't think the world gave a damn about Gucci man

1181
00:55:25,880 --> 00:55:27,640
Speaker 1: the way that they do now, Like you know what

1182
00:55:27,640 --> 00:55:30,640
Speaker 1: I mean, seeing him performing festivals in front of hundreds

1183
00:55:30,680 --> 00:55:32,840
Speaker 1: of thousand people, It's crazy to me. This is the

1184
00:55:32,880 --> 00:55:34,960
Speaker 1: same guy that used to be local here in Atlanta

1185
00:55:35,480 --> 00:55:37,120
Speaker 1: and was kind of written off for a while when

1186
00:55:37,160 --> 00:55:40,160
Speaker 1: I was working with him, And the same with you know,

1187
00:55:40,320 --> 00:55:43,120
Speaker 1: meeting a Metro in the dorm room and he's on

1188
00:55:43,160 --> 00:55:44,880
Speaker 1: a world tour right now, you know what I mean,

1189
00:55:45,040 --> 00:55:48,080
Speaker 1: just sold out State Farm Arena, like, you know, like

1190
00:55:48,160 --> 00:55:51,720
Speaker 1: that's crazy to me. And although I've done a lot

1191
00:55:51,960 --> 00:55:54,919
Speaker 1: with those individuals, and obviously to the outside world, they'd

1192
00:55:54,920 --> 00:55:57,160
Speaker 1: be like, what more good you have done? I still

1193
00:55:57,239 --> 00:55:59,120
Speaker 1: know when I go back in them hard drives and

1194
00:55:59,160 --> 00:56:02,240
Speaker 1: I'd be like, damn, why didn't I record that session

1195
00:56:02,320 --> 00:56:05,360
Speaker 1: that we were there with such and such? Maybe that

1196
00:56:05,440 --> 00:56:08,880
Speaker 1: day I was drinking. Maybe that day I was just chilling,

1197
00:56:08,960 --> 00:56:11,400
Speaker 1: like too much in the moment that you didn't like,

1198
00:56:11,440 --> 00:56:14,040
Speaker 1: I should as much exposure as I had to those individuals.

1199
00:56:14,080 --> 00:56:17,200
Speaker 1: I should have every recording session that they ever did

1200
00:56:17,280 --> 00:56:19,719
Speaker 1: documenting on camera. I had that much exposure. I was

1201
00:56:19,800 --> 00:56:22,120
Speaker 1: with a Metro Boman every day for three years of

1202
00:56:22,160 --> 00:56:25,920
Speaker 1: his life, like every day. Now I got hard drives.

1203
00:56:26,600 --> 00:56:29,320
Speaker 1: But then I think about, like, man, why didn't I

1204
00:56:29,400 --> 00:56:31,800
Speaker 1: keep recording What was I doing when we were around

1205
00:56:31,840 --> 00:56:35,239
Speaker 1: such and such? And I'm like, man, I didn't take

1206
00:56:35,239 --> 00:56:38,160
Speaker 1: advantage of it. And then some of the other ones

1207
00:56:38,200 --> 00:56:40,480
Speaker 1: I earlier in my career, I had like opportunity to

1208
00:56:40,520 --> 00:56:44,279
Speaker 1: shoot a music video for Future and the video never

1209
00:56:44,320 --> 00:56:47,000
Speaker 1: came out because it wasn't up to par. That was

1210
00:56:47,080 --> 00:56:50,879
Speaker 1: me just not knowing my craft enough. But the opportunities

1211
00:56:50,880 --> 00:56:53,000
Speaker 1: were there early. Who knows where that could have led

1212
00:56:53,040 --> 00:56:54,719
Speaker 1: me if it was an album, it was a song

1213
00:56:54,760 --> 00:56:57,839
Speaker 1: off his album, Like if that video comes out and

1214
00:56:57,960 --> 00:57:00,200
Speaker 1: does what it does, who knows where I'm at from

1215
00:57:00,200 --> 00:57:03,080
Speaker 1: a video directing standpoint where that could have took my career.

1216
00:57:04,000 --> 00:57:06,080
Speaker 1: And I think that I just think about that sometimes,

1217
00:57:06,120 --> 00:57:08,440
Speaker 1: like and then on the business side of just like

1218
00:57:10,200 --> 00:57:14,920
Speaker 1: studying trends in businesses, understanding ends and outs, understand the

1219
00:57:14,920 --> 00:57:19,960
Speaker 1: ebbs and flows in business, like learning early on, like, hey, summertime,

1220
00:57:21,200 --> 00:57:24,240
Speaker 1: your clients want to shoot outside. This is the window

1221
00:57:24,280 --> 00:57:26,400
Speaker 1: of time that they get to go outside. So what

1222
00:57:26,440 --> 00:57:28,360
Speaker 1: are you going to do when your studio, when you're

1223
00:57:28,440 --> 00:57:30,320
Speaker 1: used to your studio making this number and in the

1224
00:57:30,360 --> 00:57:34,800
Speaker 1: summer months it is down twenty percent, thirty percent? How

1225
00:57:34,840 --> 00:57:37,600
Speaker 1: do you catch the trend early enough to pull back

1226
00:57:37,720 --> 00:57:41,400
Speaker 1: to make sure it don't hurt you? Still learning, you know,

1227
00:57:41,440 --> 00:57:43,880
Speaker 1: I mean still learning those things. But that's that's business,

1228
00:57:43,920 --> 00:57:45,840
Speaker 1: one on one they would know that, you know, and

1229
00:57:46,240 --> 00:57:49,640
Speaker 1: the retail story they have seasonal employees. We staff up

1230
00:57:49,720 --> 00:57:52,680
Speaker 1: during Christmas time, y'all going about your way when we

1231
00:57:52,760 --> 00:57:56,080
Speaker 1: slow and it's like understanding that, like, all right, maybe

1232
00:57:56,400 --> 00:57:59,320
Speaker 1: we staff up during the winter, slow down during the summers.

1233
00:57:59,320 --> 00:58:01,760
Speaker 1: It's like understand trends in business. But I wish I

1234
00:58:01,920 --> 00:58:04,640
Speaker 1: like took more time to learn those types of things

1235
00:58:04,680 --> 00:58:06,720
Speaker 1: and saw it for as big as it could get.

1236
00:58:07,120 --> 00:58:07,440
Speaker 3: Now.

1237
00:58:07,960 --> 00:58:09,919
Speaker 2: Yeah, it was really interesting too, just even talking about

1238
00:58:09,920 --> 00:58:12,880
Speaker 2: the idea of capturing that content. You know. I remember

1239
00:58:12,880 --> 00:58:16,440
Speaker 2: when that Kanye West documentary came out a couple of

1240
00:58:16,480 --> 00:58:19,439
Speaker 2: years ago, and what was it called Jesus or whatever

1241
00:58:19,440 --> 00:58:21,320
Speaker 2: it was, and I just remember saying, how I feel,

1242
00:58:21,360 --> 00:58:22,960
Speaker 2: how you want to feel about Kanye. But I remember

1243
00:58:23,000 --> 00:58:25,560
Speaker 2: saying to myself, this is one of the greatest things

1244
00:58:25,560 --> 00:58:28,120
Speaker 2: I've ever seen in my life. More from the standpoint

1245
00:58:28,160 --> 00:58:32,280
Speaker 2: of they were able to capture the entire process of

1246
00:58:32,400 --> 00:58:35,960
Speaker 2: Kanye becoming Kanye. You take Kanye West out and put

1247
00:58:36,000 --> 00:58:40,080
Speaker 2: in Elon Musk or Bill Gates. Who would not want

1248
00:58:40,120 --> 00:58:43,080
Speaker 2: to sit here and watch yep, literally the story of

1249
00:58:43,120 --> 00:58:45,800
Speaker 2: Elon Musk or Bill Gates or anybody that's you know,

1250
00:58:45,840 --> 00:58:48,880
Speaker 2: Barack Obama named the person that they had the foresight

1251
00:58:49,440 --> 00:58:53,040
Speaker 2: to capture that stuff and document it the entire way.

1252
00:58:53,560 --> 00:58:55,760
Speaker 2: And so to your point, it's like I was with

1253
00:58:55,840 --> 00:58:58,120
Speaker 2: Metro for three years, you know what I mean, every

1254
00:58:58,200 --> 00:59:01,240
Speaker 2: single day there's so much stuff that you could have caught.

1255
00:59:02,200 --> 00:59:02,360
Speaker 1: You know.

1256
00:59:02,440 --> 00:59:04,680
Speaker 3: My hope is that you know, now you have.

1257
00:59:04,720 --> 00:59:07,680
Speaker 2: Somebody, you have a process built to somebody's capturing some

1258
00:59:07,680 --> 00:59:10,120
Speaker 2: of that stuff about you, right like catching this whole

1259
00:59:10,480 --> 00:59:13,240
Speaker 2: experience of you, you know, building these different brands, these

1260
00:59:13,240 --> 00:59:16,600
Speaker 2: different revenue streams, all the stuff you're doing, because again,

1261
00:59:16,760 --> 00:59:19,640
Speaker 2: like you know, in ten, fifteen, twenty years from now,

1262
00:59:19,680 --> 00:59:22,520
Speaker 2: the story of cam Kirk can be just as impactful.

1263
00:59:22,640 --> 00:59:24,520
Speaker 2: So hopefully you build it. If you're not, that's a

1264
00:59:24,560 --> 00:59:25,560
Speaker 2: free free tip for me.

1265
00:59:25,600 --> 00:59:26,840
Speaker 3: You know, I'm sure you got it already.

1266
00:59:26,920 --> 00:59:30,160
Speaker 1: Yeah, yeah, I'm I'm still not the type that likes

1267
00:59:30,160 --> 00:59:31,880
Speaker 1: of camera on me twenty four to seven. But yes,

1268
00:59:31,920 --> 00:59:35,520
Speaker 1: we content heavy, h Like we document everything at the studio.

1269
00:59:35,640 --> 00:59:38,960
Speaker 1: We're content heavy. So yeah, learning lessons, you know what

1270
00:59:38,960 --> 00:59:43,320
Speaker 1: I'm saying, And still not to even act like I

1271
00:59:43,360 --> 00:59:45,880
Speaker 1: don't got it. It's hard drives. It's three full hard

1272
00:59:45,960 --> 00:59:48,520
Speaker 1: drives of Metro content. Of whoever. You know what I

1273
00:59:48,600 --> 00:59:51,200
Speaker 1: mean that I've been around so and obviously that's how

1274
00:59:51,240 --> 00:59:54,160
Speaker 1: I'm here today is because people know me for documenting that.

1275
00:59:54,240 --> 00:59:56,760
Speaker 1: I was called the eye of Atlanta for years. So

1276
00:59:57,360 --> 00:59:59,240
Speaker 1: it's not that I didn't do it. But if you

1277
00:59:59,360 --> 01:00:02,080
Speaker 1: if you talk to me, and I'm critical of myself, first,

1278
01:00:02,120 --> 01:00:05,320
Speaker 1: I would say you could have did more, because when

1279
01:00:05,360 --> 01:00:08,560
Speaker 1: you look at that documentary, it's a great example. What

1280
01:00:08,680 --> 01:00:13,800
Speaker 1: I struggled with that they didn't right was I became

1281
01:00:13,920 --> 01:00:17,800
Speaker 1: part of the moment, and when you're a part of

1282
01:00:17,840 --> 01:00:20,880
Speaker 1: the moment, it's hard to remain the fly on the wall,

1283
01:00:21,480 --> 01:00:24,120
Speaker 1: you know. As my name got bigger, I became like

1284
01:00:25,240 --> 01:00:27,440
Speaker 1: in the room with them. So it's not just like

1285
01:00:27,920 --> 01:00:29,560
Speaker 1: Metro in a room or Kanye in the room by

1286
01:00:29,640 --> 01:00:31,440
Speaker 1: himself and you don't really know who these other two

1287
01:00:31,480 --> 01:00:34,800
Speaker 1: individuals are. I was like, it was Metro and Cam

1288
01:00:34,880 --> 01:00:37,000
Speaker 1: Kirker in his room together, you know what I mean.

1289
01:00:37,000 --> 01:00:39,040
Speaker 1: So if I'm it's hard to document you when you're

1290
01:00:39,080 --> 01:00:41,240
Speaker 1: talking to me all day and you're like, what's up

1291
01:00:41,280 --> 01:00:44,440
Speaker 1: brow Like, I'm just trying to be here, you know

1292
01:00:44,480 --> 01:00:47,360
Speaker 1: what I mean. So that's where the lines got confusing

1293
01:00:47,440 --> 01:00:49,760
Speaker 1: for me. It was like when do I When do

1294
01:00:49,880 --> 01:00:51,520
Speaker 1: I step back? And am I just a fly on

1295
01:00:51,600 --> 01:00:55,080
Speaker 1: the wall versus I'm important to the conversation, Like we're

1296
01:00:55,080 --> 01:00:57,080
Speaker 1: having a conversation about what we're doing next, and I

1297
01:00:57,120 --> 01:00:59,560
Speaker 1: am the I'm part of the next. So it's like,

1298
01:00:59,640 --> 01:01:01,720
Speaker 1: that's where you know what I mean? I should have

1299
01:01:01,760 --> 01:01:05,479
Speaker 1: probably then employed a fly on the wall that could

1300
01:01:05,480 --> 01:01:08,600
Speaker 1: have then worked under me to get what I needed captured.

1301
01:01:08,960 --> 01:01:11,880
Speaker 1: But that's again learning lessons and understanding everything.

1302
01:01:11,960 --> 01:01:14,680
Speaker 2: Yeah, man, you can always connect the dots looking backwards.

1303
01:01:15,440 --> 01:01:16,840
Speaker 2: So look before we get out of here, Cam, like,

1304
01:01:17,040 --> 01:01:20,000
Speaker 2: real quick, what what is the one piece of advice

1305
01:01:20,400 --> 01:01:24,640
Speaker 2: that Cam Kirk goes by? One piece of advice, whether

1306
01:01:24,680 --> 01:01:28,600
Speaker 2: it's to yourself, whether it's to you give another people like,

1307
01:01:28,640 --> 01:01:31,280
Speaker 2: what's that thing that's tough?

1308
01:01:31,640 --> 01:01:33,680
Speaker 1: That's tough? That's a tough question. I don't know if

1309
01:01:33,680 --> 01:01:35,960
Speaker 1: I have one piece of advice. But what I what

1310
01:01:36,000 --> 01:01:39,680
Speaker 1: I what I try to tell a lot of people

1311
01:01:39,760 --> 01:01:42,640
Speaker 1: is it's a formula I would say to success that

1312
01:01:42,680 --> 01:01:45,280
Speaker 1: I think I figured out and I think that it's

1313
01:01:45,320 --> 01:01:50,160
Speaker 1: important that everybody identifies it within their life whatever it

1314
01:01:50,200 --> 01:01:53,160
Speaker 1: is they want to do. And I think it starts.

1315
01:01:53,720 --> 01:01:57,800
Speaker 1: I often say It starts with self reflection, understanding who

1316
01:01:57,800 --> 01:02:02,480
Speaker 1: you are. Hold is like who are you? And and

1317
01:02:02,640 --> 01:02:04,560
Speaker 1: part of that is the first thing I want people

1318
01:02:04,600 --> 01:02:07,680
Speaker 1: to answer for themselves is what is something that you

1319
01:02:07,800 --> 01:02:12,320
Speaker 1: just do naturally better than everybody or most people you know?

1320
01:02:12,800 --> 01:02:15,080
Speaker 1: You know? And it could be anything. It could be

1321
01:02:15,240 --> 01:02:17,080
Speaker 1: I was always good at math. I don't know, I

1322
01:02:17,120 --> 01:02:20,200
Speaker 1: just got formed less quickly, or always was a great writer,

1323
01:02:20,880 --> 01:02:24,400
Speaker 1: or I could sing or play video games really well.

1324
01:02:24,440 --> 01:02:26,520
Speaker 1: I don't know. I just I called on to it

1325
01:02:26,560 --> 01:02:30,600
Speaker 1: really quickly. Figure that out, store that, put that somewhere.

1326
01:02:31,160 --> 01:02:32,840
Speaker 1: Then I want you to think about something that you're

1327
01:02:32,960 --> 01:02:36,640
Speaker 1: very passionate about, something that you just do non stop.

1328
01:02:37,160 --> 01:02:39,280
Speaker 1: You ready to argue with somebody over it, You ready

1329
01:02:39,280 --> 01:02:42,440
Speaker 1: to you get emotional about it, You're just passionate about it.

1330
01:02:43,200 --> 01:02:45,240
Speaker 1: I want you to put that to the side. Then

1331
01:02:45,240 --> 01:02:47,200
Speaker 1: I want you to put those things and see how

1332
01:02:47,280 --> 01:02:51,040
Speaker 1: those things can merge. Find some type of way, you

1333
01:02:51,040 --> 01:02:53,280
Speaker 1: know what I mean, like, find it figure it out

1334
01:02:53,320 --> 01:02:55,240
Speaker 1: where they Where does the sweet spot where those two

1335
01:02:55,240 --> 01:02:58,080
Speaker 1: things come together. Once you figured out where those two

1336
01:02:58,120 --> 01:03:00,560
Speaker 1: things come together at, I want you to think about

1337
01:03:00,560 --> 01:03:03,440
Speaker 1: a problem in the world that those two things as

1338
01:03:03,480 --> 01:03:06,440
Speaker 1: your weapons can solve. And I feel like once you

1339
01:03:06,480 --> 01:03:08,120
Speaker 1: figure out what that problem, it doesn't have to be

1340
01:03:08,160 --> 01:03:10,400
Speaker 1: a world problem. You're not trying to solve world hunger.

1341
01:03:10,760 --> 01:03:13,240
Speaker 1: But it could be I don't know how do I

1342
01:03:13,280 --> 01:03:15,200
Speaker 1: get people to work faster? I don't know how do

1343
01:03:15,280 --> 01:03:18,640
Speaker 1: I get people to stop. I don't know anything lose

1344
01:03:19,320 --> 01:03:22,200
Speaker 1: weight or you know, want to work out better or

1345
01:03:22,200 --> 01:03:25,400
Speaker 1: eat better. It could be whatever problem you find that

1346
01:03:25,440 --> 01:03:27,840
Speaker 1: these two things here could solve. Some of it could

1347
01:03:27,840 --> 01:03:30,280
Speaker 1: be as simple as entertainment. Hey, the world needs to

1348
01:03:30,280 --> 01:03:33,160
Speaker 1: be entertained, and these two things I'm really good at

1349
01:03:33,240 --> 01:03:35,440
Speaker 1: and I can use these things to entertain the world.

1350
01:03:35,640 --> 01:03:38,400
Speaker 1: And sometimes it's that simple. I feel like when you

1351
01:03:38,400 --> 01:03:41,760
Speaker 1: figure out those three things, you're going to figure out

1352
01:03:41,760 --> 01:03:44,160
Speaker 1: you're what you're put on this earth to do. Because

1353
01:03:44,160 --> 01:03:46,840
Speaker 1: that formula is always going to be unique to you.

1354
01:03:46,840 --> 01:03:48,600
Speaker 1: You gotta have some people that love video games but

1355
01:03:48,640 --> 01:03:53,160
Speaker 1: ain't or passionate about reading books or something, and they're formulas.

1356
01:03:53,160 --> 01:03:54,880
Speaker 1: It's not going to be the same as I love

1357
01:03:54,960 --> 01:03:57,720
Speaker 1: video games and I'm good at sports or something, and

1358
01:03:57,760 --> 01:04:00,520
Speaker 1: this like it's always going to have a different formula

1359
01:04:00,600 --> 01:04:03,240
Speaker 1: to it, which is what I think makes you very unique.

1360
01:04:03,360 --> 01:04:05,919
Speaker 1: Like I said, my brother is from just a way.

1361
01:04:05,960 --> 01:04:08,600
Speaker 1: We were brought up doing everything together. I follow his

1362
01:04:08,600 --> 01:04:12,600
Speaker 1: footsteps every which away. We couldn't be more opposite in

1363
01:04:12,640 --> 01:04:15,040
Speaker 1: a way that we think, the way that we approach life,

1364
01:04:15,080 --> 01:04:18,680
Speaker 1: the way that we approach business. Opposite. Very successful both

1365
01:04:18,680 --> 01:04:21,280
Speaker 1: of us in our own rights. But he's much more

1366
01:04:21,600 --> 01:04:23,680
Speaker 1: less of a risk taker, you know, a little bit

1367
01:04:23,720 --> 01:04:27,680
Speaker 1: more conservative, a little bit more fustability. And I'm just wow,

1368
01:04:27,920 --> 01:04:30,720
Speaker 1: like I'll put my last into a passionate idea I have.

1369
01:04:31,520 --> 01:04:33,320
Speaker 1: And we grew up in the same but that's what

1370
01:04:33,400 --> 01:04:35,840
Speaker 1: makes us unique individuals, and what God put in this

1371
01:04:36,040 --> 01:04:38,520
Speaker 1: is something unique about what I was meant to do.

1372
01:04:39,080 --> 01:04:41,000
Speaker 1: And then I use that same formula for me, like

1373
01:04:42,160 --> 01:04:45,960
Speaker 1: I've always early as I can remember in middle school,

1374
01:04:46,000 --> 01:04:48,200
Speaker 1: I was the quietest kid in middle school, the quietest

1375
01:04:48,280 --> 01:04:50,960
Speaker 1: kid in high school. I did not talk to people.

1376
01:04:51,560 --> 01:04:55,000
Speaker 1: I observed everything though I was taking mental pictures and

1377
01:04:55,080 --> 01:04:59,360
Speaker 1: documenting things in my head not even knowing it. Like

1378
01:04:59,440 --> 01:05:00,880
Speaker 1: I was able to to be that fly on the

1379
01:05:00,880 --> 01:05:02,680
Speaker 1: wall that I talked about. Dad was a big part

1380
01:05:02,680 --> 01:05:05,560
Speaker 1: of my early career just by my natural life, Like

1381
01:05:05,600 --> 01:05:07,080
Speaker 1: I never walked in a room and was like, hey,

1382
01:05:07,160 --> 01:05:09,600
Speaker 1: y'all look at me. I was just like, I didn't

1383
01:05:09,600 --> 01:05:11,240
Speaker 1: talk to nobody, but I could tell you this person

1384
01:05:11,360 --> 01:05:14,280
Speaker 1: dating this person, they got beefs together over here. They

1385
01:05:14,720 --> 01:05:17,640
Speaker 1: I knew everything was going on. And then I thought

1386
01:05:17,640 --> 01:05:19,520
Speaker 1: about how all those things just worked, and then my

1387
01:05:19,640 --> 01:05:22,440
Speaker 1: passion for music and sports and all those things, and

1388
01:05:23,040 --> 01:05:25,680
Speaker 1: merging those things and then figuring out like my dad

1389
01:05:25,800 --> 01:05:29,800
Speaker 1: named me cam my dad's a photographer. Like it's been

1390
01:05:29,840 --> 01:05:32,440
Speaker 1: around me my entire life, whether I wanted it or not.

1391
01:05:33,040 --> 01:05:36,000
Speaker 1: I was exposed to this for a reason. So what

1392
01:05:36,000 --> 01:05:37,760
Speaker 1: did all of those things kind of add up to,

1393
01:05:38,480 --> 01:05:42,600
Speaker 1: like me being a very great photographer, and it's it's

1394
01:05:42,640 --> 01:05:44,640
Speaker 1: sometimes it's just that simple to figure it out.

1395
01:05:45,400 --> 01:05:47,360
Speaker 3: Yeah, man, I love it. I don't want to see now.

1396
01:05:47,360 --> 01:05:49,120
Speaker 3: I got to ask my parents. They name me Brandon.

1397
01:05:49,160 --> 01:05:50,360
Speaker 3: I gotta find some of the topic.

1398
01:05:51,840 --> 01:05:52,360
Speaker 1: You never know.

1399
01:05:52,960 --> 01:05:55,120
Speaker 2: But yo, man, yo, can we appreciate you pulling up

1400
01:05:55,120 --> 01:05:57,440
Speaker 2: for you get out of here? Just how can people

1401
01:05:57,680 --> 01:05:59,720
Speaker 2: get in contact with you? How can they book time?

1402
01:05:59,800 --> 01:06:02,640
Speaker 2: How can they find about a collective core like.

1403
01:06:03,000 --> 01:06:03,600
Speaker 3: Shout um out?

1404
01:06:03,600 --> 01:06:05,520
Speaker 1: For sure? If you want to keep up with what

1405
01:06:05,560 --> 01:06:07,440
Speaker 1: I got going on, the best place to find me

1406
01:06:07,520 --> 01:06:12,120
Speaker 1: is on Instagram at the Campkirk or find me on

1407
01:06:12,520 --> 01:06:16,080
Speaker 1: my studios page Campkirk Studios. That's pretty much the two

1408
01:06:16,080 --> 01:06:19,320
Speaker 1: best things to find me. If you're a business and

1409
01:06:19,360 --> 01:06:22,800
Speaker 1: you want content done, you need some production, hit up

1410
01:06:22,840 --> 01:06:26,800
Speaker 1: Collective Gallery Collective dash gallery dot com. You can see

1411
01:06:26,800 --> 01:06:30,400
Speaker 1: all our work and our Instagram is Collective Gallery with

1412
01:06:30,600 --> 01:06:32,400
Speaker 1: no vows on the gallery.

1413
01:06:32,640 --> 01:06:32,800
Speaker 2: Yo.

1414
01:06:32,840 --> 01:06:33,880
Speaker 3: Can I appreciate you pulling up?

1415
01:06:33,920 --> 01:06:38,240
Speaker 2: Man? This has been amazing, super informative and that's the pod. Sir,

1416
01:06:41,080 --> 01:06:43,320
Speaker 2: You've been listening to button Nomics and I'm your host,

1417
01:06:43,480 --> 01:06:46,160
Speaker 2: Brendan Butler, comments feedback. Want to be a part of

1418
01:06:46,160 --> 01:06:48,720
Speaker 2: the show, send us an email today at Hello at

1419
01:06:48,720 --> 01:06:52,040
Speaker 2: Butterdomics dot com. Butter Nomics is produced in Atlanta, Georgia

1420
01:06:52,080 --> 01:06:55,400
Speaker 2: at iHeartMedia by Ramsey, with marketing support from Queen and Nike.

1421
01:06:55,720 --> 01:06:58,840
Speaker 2: Music provided by mister Hanky. If you haven't already hit

1422
01:06:58,880 --> 01:07:01,800
Speaker 2: that subscribe button. Missed an episode and be sure to

1423
01:07:01,800 --> 01:07:04,320
Speaker 2: follow us on all our social platforms at butter dot

1424
01:07:04,360 --> 01:07:07,800
Speaker 2: a t L. Listen to button NoMix on the iHeartRadio app,

1425
01:07:07,920 --> 01:07:11,800
Speaker 2: Apple Podcasts or wherever you get your podcasts.