1 00:00:02,200 --> 00:00:06,800 Speaker 1: This is Masters in Business with Barry Ridholts on Bloomberg Radio. 2 00:00:10,000 --> 00:00:12,800 Speaker 1: This week on the podcast, I have an extra special guest. 3 00:00:13,200 --> 00:00:17,040 Speaker 1: His name is Dave Natig. And really, if you were 4 00:00:17,079 --> 00:00:20,360 Speaker 1: at all interested in how e t F s are 5 00:00:21,280 --> 00:00:25,800 Speaker 1: researched and put together and assembled and manufactured and regulated 6 00:00:26,200 --> 00:00:31,320 Speaker 1: and traded and retired, well, really, I don't know any 7 00:00:31,360 --> 00:00:34,800 Speaker 1: single person with a greater body of knowledge from more 8 00:00:34,840 --> 00:00:40,160 Speaker 1: aspects of the finance industry about e t F than Dave. 9 00:00:40,280 --> 00:00:44,159 Speaker 1: He was at Barclays in the early days when the 10 00:00:44,200 --> 00:00:48,240 Speaker 1: predecessor to I Shares came about. He spent time working 11 00:00:48,240 --> 00:00:51,559 Speaker 1: with a number of consultants as a consultant early on 12 00:00:51,640 --> 00:00:54,360 Speaker 1: in the e t F industry, and he has been 13 00:00:54,360 --> 00:00:58,160 Speaker 1: working at et F dot com, which is probably the 14 00:00:58,240 --> 00:01:02,800 Speaker 1: leading media public at about e t F s UH 15 00:01:03,240 --> 00:01:07,760 Speaker 1: pretty much since the beginning of of the world's understanding 16 00:01:07,760 --> 00:01:11,520 Speaker 1: that e t F s were significant. Previously as UH 17 00:01:12,000 --> 00:01:15,720 Speaker 1: Chief Investment Officers, subsequently when it became part of fact 18 00:01:15,800 --> 00:01:19,480 Speaker 1: Set as a head of Analytics, and now as CEO 19 00:01:19,720 --> 00:01:24,759 Speaker 1: slash Managing director since cebo bod e TF dot Com 20 00:01:24,840 --> 00:01:28,679 Speaker 1: The Chicago Board of Options Exchange Global Markets is now 21 00:01:28,720 --> 00:01:32,199 Speaker 1: the owner of ETF dot Com. So, with no further ado, 22 00:01:32,480 --> 00:01:40,440 Speaker 1: here is my conversation with David Natick. When it comes 23 00:01:40,440 --> 00:01:43,240 Speaker 1: to e t F s. My guest today is probably 24 00:01:43,520 --> 00:01:47,760 Speaker 1: the single most knowledgeable person in the world. Dave Nati 25 00:01:47,920 --> 00:01:50,280 Speaker 1: is a Managing director at et F dot Com, which 26 00:01:50,360 --> 00:01:55,080 Speaker 1: is a subsidiary of cbo E Global Markets. Dave was 27 00:01:55,160 --> 00:01:58,800 Speaker 1: e t F dot COM's Chief investment Officer, and he 28 00:01:58,880 --> 00:02:03,200 Speaker 1: returned to et F dot Com as CEO in November 29 00:02:04,760 --> 00:02:09,840 Speaker 1: uh He was previously Managing director at Barclay's Global Investors, 30 00:02:09,840 --> 00:02:13,519 Speaker 1: where he helped to design some of the world's first ETFs, 31 00:02:14,000 --> 00:02:18,200 Speaker 1: including the development and marketing of the World Equity Benchmark 32 00:02:18,240 --> 00:02:21,600 Speaker 1: ETF series. You probably know that by its current name 33 00:02:22,040 --> 00:02:25,920 Speaker 1: I Shares. He's conducted some of the earliest research on 34 00:02:26,040 --> 00:02:29,959 Speaker 1: the only financial advisors and the rise of indexing. He 35 00:02:30,120 --> 00:02:32,760 Speaker 1: is the co author of the Definitive Book on E 36 00:02:32,880 --> 00:02:36,960 Speaker 1: t F s, a Comprehensive Guide to exchange traded Funds, 37 00:02:37,320 --> 00:02:41,600 Speaker 1: published by the cf A Institute. Dave nadd Welcome to Bloomberg. 38 00:02:41,720 --> 00:02:44,280 Speaker 1: Thanks for having me. So. You and I know each 39 00:02:44,280 --> 00:02:46,440 Speaker 1: other for a long time, and I'm familiar with your 40 00:02:46,480 --> 00:02:50,080 Speaker 1: career path. Will come back to that a little later, 41 00:02:50,760 --> 00:02:53,320 Speaker 1: let's talk about this whole E t F thing. Is 42 00:02:53,600 --> 00:02:57,520 Speaker 1: this gonna be big one day? Just a temporary thing. 43 00:02:57,800 --> 00:03:01,400 Speaker 1: So so the key that comes up all the time, 44 00:03:02,040 --> 00:03:05,600 Speaker 1: what is the underlying advantage of E t F s 45 00:03:06,160 --> 00:03:08,520 Speaker 1: versus mutual funds. Well, if you think about it, mutual 46 00:03:08,560 --> 00:03:11,639 Speaker 1: funds are actually one of the most ridiculous financial inventions 47 00:03:11,639 --> 00:03:14,080 Speaker 1: in history. If I went to you and said, hey, 48 00:03:14,160 --> 00:03:17,000 Speaker 1: I'm gonna sell you a car, and you're gonna give 49 00:03:17,040 --> 00:03:19,680 Speaker 1: me a whole bunch of money right now, but I'm 50 00:03:19,680 --> 00:03:22,280 Speaker 1: not gonna tell you exactly how much the car cost, 51 00:03:22,360 --> 00:03:26,000 Speaker 1: will trew it up later. You'd never buy that car, 52 00:03:26,240 --> 00:03:29,399 Speaker 1: right You'd never say it could be thirty, it could 53 00:03:29,400 --> 00:03:32,280 Speaker 1: be forty. We'll tell you at four o'clock. And that's 54 00:03:32,320 --> 00:03:35,520 Speaker 1: how mutual funds work. It's literally the only financial product 55 00:03:35,600 --> 00:03:39,240 Speaker 1: that has forward based pricing, which is kind of ridiculous. 56 00:03:39,280 --> 00:03:42,920 Speaker 1: And there have been innumerable cases over the last forty 57 00:03:43,040 --> 00:03:46,440 Speaker 1: years in which you know, that's been abused or misused. 58 00:03:46,480 --> 00:03:49,000 Speaker 1: We had examples in the eighties, we had front running 59 00:03:49,040 --> 00:03:53,520 Speaker 1: issues and so yeah, exactly, I mean over and over again, 60 00:03:53,560 --> 00:03:57,520 Speaker 1: this happens anytime you create that you know, intense lengthy 61 00:03:57,640 --> 00:04:00,680 Speaker 1: time arbitrage between nine thirty in the morning four o'clock, 62 00:04:00,920 --> 00:04:03,080 Speaker 1: somebody's going to figure out how to game it. And 63 00:04:03,160 --> 00:04:05,360 Speaker 1: e t S in part one of the things they 64 00:04:05,360 --> 00:04:07,640 Speaker 1: do is they solve that problem because they allow that 65 00:04:07,680 --> 00:04:10,880 Speaker 1: pricing to be negotiated. Uh and I think that's meaning 66 00:04:11,000 --> 00:04:13,360 Speaker 1: they trade intra day and you can see the price 67 00:04:13,440 --> 00:04:15,400 Speaker 1: that's on the screen is literally the price it is 68 00:04:15,520 --> 00:04:17,680 Speaker 1: exactly and you can decide as an investor whether you 69 00:04:17,720 --> 00:04:21,160 Speaker 1: want to pay that price. Now, there's some costs to that, 70 00:04:21,240 --> 00:04:23,800 Speaker 1: and there's some benefits to that. If we're talking about 71 00:04:23,880 --> 00:04:26,080 Speaker 1: US equities, we're trading you know, sp Y, which is 72 00:04:26,120 --> 00:04:29,680 Speaker 1: the biggest ETF trade, the SMP five hundred. Anybody can 73 00:04:29,720 --> 00:04:32,080 Speaker 1: tally up all the stocks in the SMP five hundred 74 00:04:32,120 --> 00:04:34,039 Speaker 1: and a spreadsheet and come up with what the right 75 00:04:34,200 --> 00:04:36,440 Speaker 1: prices for that based on the last trade of price 76 00:04:36,480 --> 00:04:38,680 Speaker 1: of the stocks. A little tougher if you're trying to 77 00:04:38,720 --> 00:04:41,320 Speaker 1: trade Japan at two o'clock in the afternoon New York, 78 00:04:41,720 --> 00:04:44,599 Speaker 1: because what are all those stocks actually worth? Well, that's 79 00:04:44,600 --> 00:04:47,240 Speaker 1: a negotiation, that's price discovery. So e t f s 80 00:04:47,520 --> 00:04:50,320 Speaker 1: not only give you access to those markets that are 81 00:04:50,320 --> 00:04:53,240 Speaker 1: closed or less liquid, but they give you another price 82 00:04:53,279 --> 00:04:55,800 Speaker 1: discovery mechanism to go along with it. So in other words, 83 00:04:56,000 --> 00:04:58,839 Speaker 1: even though we don't know the true arbitrage price of 84 00:04:58,960 --> 00:05:02,279 Speaker 1: Japan two pm New York time, you get at least 85 00:05:02,520 --> 00:05:05,240 Speaker 1: a rough wisdom of the crowd estimate in how that 86 00:05:05,279 --> 00:05:08,760 Speaker 1: e t F is trading, assuming it's liquid, because, as 87 00:05:08,760 --> 00:05:12,080 Speaker 1: we'll discuss later, some et f seem to trade by 88 00:05:12,120 --> 00:05:14,320 Speaker 1: appointment only. Yeah, if you're lucky, if you can even 89 00:05:14,320 --> 00:05:16,880 Speaker 1: get an appointment. Yeah, it is definitely some haves and 90 00:05:16,920 --> 00:05:18,880 Speaker 1: have not in the et F space. I mean, there's 91 00:05:18,960 --> 00:05:21,080 Speaker 1: just there's so many of them at this point. So 92 00:05:21,120 --> 00:05:22,760 Speaker 1: one of the things that comes up all the time 93 00:05:22,760 --> 00:05:26,560 Speaker 1: when we're comparing mutual funds in ETFs is in a 94 00:05:26,640 --> 00:05:31,039 Speaker 1: non qualified portfolio, meaning a fully taxable account, you could 95 00:05:31,080 --> 00:05:34,120 Speaker 1: have a mutual fund that doesn't show any gains for 96 00:05:34,160 --> 00:05:37,520 Speaker 1: the year, and yet you get hit with capital gains taxes. 97 00:05:38,200 --> 00:05:40,240 Speaker 1: That doesn't really seem to happen with you. Yeah, there's 98 00:05:40,240 --> 00:05:42,400 Speaker 1: a fairness issue and that and that's and I think 99 00:05:42,400 --> 00:05:44,880 Speaker 1: that's the other big advantage of e t F in 100 00:05:44,920 --> 00:05:48,039 Speaker 1: a taxable environment because the way e t F shares 101 00:05:48,040 --> 00:05:52,000 Speaker 1: are created and redeemed um which is done through market 102 00:05:52,040 --> 00:05:55,840 Speaker 1: makers big authorized participants. They're able to wash out any 103 00:05:55,880 --> 00:05:58,560 Speaker 1: gains from internal trading. So if you know, even in 104 00:05:58,600 --> 00:06:00,760 Speaker 1: the SMP, if you know stock X goes out and 105 00:06:00,800 --> 00:06:04,239 Speaker 1: stock Y comes in and stock X had an embedded gain, 106 00:06:04,680 --> 00:06:07,520 Speaker 1: that creates a taxable gain in the portfolio. Even if 107 00:06:07,520 --> 00:06:09,119 Speaker 1: at the end of the year the SMP is down, 108 00:06:09,680 --> 00:06:11,960 Speaker 1: they still have to distribute that taxable gain. E t 109 00:06:12,080 --> 00:06:14,599 Speaker 1: F s get away from that by allowing them to 110 00:06:14,640 --> 00:06:17,680 Speaker 1: wash out that gain by effectively handing low base of 111 00:06:17,720 --> 00:06:20,799 Speaker 1: shares out to the street. So the e t F loophole, 112 00:06:21,320 --> 00:06:24,520 Speaker 1: what what does that cover? Well, from a tax perspective, 113 00:06:24,560 --> 00:06:27,880 Speaker 1: it covers anything that you can do in kind transactions 114 00:06:27,880 --> 00:06:30,600 Speaker 1: with and and technically mutual funds could do this too, 115 00:06:30,640 --> 00:06:34,839 Speaker 1: but they don't because it's complicated and it requires a 116 00:06:34,880 --> 00:06:37,440 Speaker 1: lot of coordination with the street. You have to have 117 00:06:37,440 --> 00:06:40,720 Speaker 1: a partner on the street technically called an authorized participant 118 00:06:41,080 --> 00:06:44,360 Speaker 1: that's willing to do those in kind creations and redemptions 119 00:06:44,360 --> 00:06:48,240 Speaker 1: to share. So complicated that you do profit distributions even 120 00:06:48,279 --> 00:06:50,920 Speaker 1: on a losing or flat year, it's not worth it. 121 00:06:51,000 --> 00:06:54,760 Speaker 1: That just seems like that is a huge disadvantage for 122 00:06:54,920 --> 00:06:58,720 Speaker 1: mutual funds relative to well. One of the challenges in 123 00:06:58,760 --> 00:07:01,400 Speaker 1: a traditional mutual fund environment is for you, as an 124 00:07:01,400 --> 00:07:04,600 Speaker 1: authorized participant, to agree to do those in kind trades, 125 00:07:04,680 --> 00:07:06,400 Speaker 1: you need to know what's in the basket, Like what 126 00:07:06,440 --> 00:07:08,200 Speaker 1: are you going to get? What do I have to deliver? 127 00:07:08,720 --> 00:07:11,560 Speaker 1: If you're gonna know, then there's got to be some transparency. 128 00:07:11,600 --> 00:07:13,880 Speaker 1: Most mutual funds don't want to tell you what's under 129 00:07:13,920 --> 00:07:16,840 Speaker 1: the hood, right. Most mutual funds are still actively managed 130 00:07:16,880 --> 00:07:20,080 Speaker 1: by assets, and most active managers don't want to tell 131 00:07:20,120 --> 00:07:22,040 Speaker 1: you what they're doing on a day to day basis, 132 00:07:22,040 --> 00:07:25,720 Speaker 1: and that makes that arbitrage process really difficult. But it's 133 00:07:25,760 --> 00:07:27,720 Speaker 1: baked into how E t f s work. That in 134 00:07:27,800 --> 00:07:30,600 Speaker 1: kind creation redemption is sort of a core of how 135 00:07:30,640 --> 00:07:32,640 Speaker 1: E t f s work, and so that doesn't make 136 00:07:32,720 --> 00:07:35,920 Speaker 1: much of a difference in terms of the capital gains 137 00:07:35,960 --> 00:07:39,760 Speaker 1: distribution or does the loophole cover that? No, the loophole 138 00:07:39,800 --> 00:07:43,320 Speaker 1: I mean, and loophole is as I think of an 139 00:07:43,360 --> 00:07:46,320 Speaker 1: aggressive word. But really what we're talking about here is 140 00:07:46,360 --> 00:07:49,200 Speaker 1: part of the I r S approach rate how the 141 00:07:49,240 --> 00:07:52,080 Speaker 1: I r S treats et s. It allows in kind 142 00:07:52,120 --> 00:07:55,960 Speaker 1: transactions to be untaxed, right, and that tax basis then 143 00:07:56,080 --> 00:07:59,200 Speaker 1: can get washed out, so that covers really any kind 144 00:07:59,200 --> 00:08:01,080 Speaker 1: of et F, any kind of investment that you want 145 00:08:01,120 --> 00:08:04,600 Speaker 1: to make, whether it's bonds, whether it's you know, equities. Uh, 146 00:08:04,720 --> 00:08:07,040 Speaker 1: you know, you can get away with that in kind 147 00:08:07,080 --> 00:08:09,600 Speaker 1: creation redemption to wash out those capital gains. So for 148 00:08:09,640 --> 00:08:13,840 Speaker 1: taxable accounts, ETFs have really caught on. Uh even for 149 00:08:13,960 --> 00:08:16,760 Speaker 1: non taxable accounts. The fact that you can trade it 150 00:08:16,800 --> 00:08:19,360 Speaker 1: in traday with some price certainty I think has been 151 00:08:19,440 --> 00:08:22,480 Speaker 1: the other major issue. Let's talk a little bit about 152 00:08:22,480 --> 00:08:26,880 Speaker 1: some of the issues that are surrounding ETFs today. We 153 00:08:27,080 --> 00:08:30,160 Speaker 1: have a little bit of a fat head long tail 154 00:08:30,440 --> 00:08:36,040 Speaker 1: problem in that in that e t F issue, ince 155 00:08:36,080 --> 00:08:39,800 Speaker 1: and underwriting is very top. Have you have Vanguard, black 156 00:08:39,880 --> 00:08:44,120 Speaker 1: Rock and State Street dominating. I mean that's the vast 157 00:08:44,160 --> 00:08:49,920 Speaker 1: major assets assets not necessarily what is there twenty one? Yeah, 158 00:08:49,920 --> 00:08:53,640 Speaker 1: it's over two thousand ETFs right now. Um and by number, sure, 159 00:08:54,040 --> 00:08:56,400 Speaker 1: black Rock in particular has a large number. I think 160 00:08:56,440 --> 00:09:00,360 Speaker 1: it's fourts in the in the stable. Yeah. To put 161 00:09:00,400 --> 00:09:03,120 Speaker 1: that in perspective, you know, back into the two thousands 162 00:09:03,240 --> 00:09:06,360 Speaker 1: or early two thousands, there were a hundred and fiftyf 163 00:09:06,480 --> 00:09:10,679 Speaker 1: So there's been really fifteen years of phenomenal asset and 164 00:09:10,960 --> 00:09:14,400 Speaker 1: product growth, really now covering virtually every corner of the 165 00:09:14,480 --> 00:09:18,520 Speaker 1: investment market, from physical gold to junk bonds. So why those? 166 00:09:19,080 --> 00:09:21,960 Speaker 1: First of all, why the three biggest dominating? And then 167 00:09:21,960 --> 00:09:24,679 Speaker 1: the next question is why those three but I kind 168 00:09:24,720 --> 00:09:27,520 Speaker 1: of have a sneaking space and why those well, so, 169 00:09:27,679 --> 00:09:30,840 Speaker 1: why just why is it so dominated by these giant phones. Well, 170 00:09:30,920 --> 00:09:34,400 Speaker 1: because the economies of scale here are dramatic, and one 171 00:09:34,480 --> 00:09:37,960 Speaker 1: of the sort of accidental advantages of ets it wasn't 172 00:09:38,040 --> 00:09:41,240 Speaker 1: designed for this is that they have become incredibly cheap, 173 00:09:41,360 --> 00:09:43,120 Speaker 1: and we're in the midst of a price war that's 174 00:09:43,200 --> 00:09:46,439 Speaker 1: driving them down towards the price of zero. They can 175 00:09:46,559 --> 00:09:50,079 Speaker 1: be that cheap because running an incremental dollar in the 176 00:09:50,240 --> 00:09:54,040 Speaker 1: SMP five hundred costs literally no money. Right if if 177 00:09:54,240 --> 00:09:58,200 Speaker 1: if Black Rock, which manages I don't know idea trillion dollars, 178 00:09:58,520 --> 00:10:00,360 Speaker 1: probably a trillion dollars of that is tie to large 179 00:10:00,400 --> 00:10:03,640 Speaker 1: capus equity for them, probably more for them to manage 180 00:10:03,679 --> 00:10:06,800 Speaker 1: an additional dollar literally doesn't cost them anything. And so 181 00:10:07,000 --> 00:10:11,040 Speaker 1: the marginal cost of production in big index shops is 182 00:10:11,080 --> 00:10:13,400 Speaker 1: so low they can price these products at three four 183 00:10:13,480 --> 00:10:16,880 Speaker 1: or five eight basis points and still eventually make enough 184 00:10:16,920 --> 00:10:21,480 Speaker 1: money to survive. Very tough for Ritholt's Wealth Management to 185 00:10:21,679 --> 00:10:24,160 Speaker 1: get into the et F game at three basis points 186 00:10:24,240 --> 00:10:27,000 Speaker 1: and ever make a dime to launch an e t F, 187 00:10:27,160 --> 00:10:30,000 Speaker 1: and we I explored this last summer. I looked at 188 00:10:30,040 --> 00:10:33,400 Speaker 1: a couple of interesting ideas. It's a couple of hundred 189 00:10:33,440 --> 00:10:36,360 Speaker 1: thousand dollars to half a million to launch by the 190 00:10:36,440 --> 00:10:39,440 Speaker 1: time you get done with record keeping and custodian ships 191 00:10:39,480 --> 00:10:42,000 Speaker 1: and two BIPs here and three BIPs there and five bps. 192 00:10:42,000 --> 00:10:44,640 Speaker 1: There's a lot of expenses that go into it that 193 00:10:44,920 --> 00:10:47,560 Speaker 1: it's not like, hey, here's an idea, let's launch an 194 00:10:47,600 --> 00:10:53,600 Speaker 1: e t F. It's a complicated legal accounting underwriting issue 195 00:10:54,120 --> 00:10:56,480 Speaker 1: for a small shop. But for van go to black 196 00:10:56,600 --> 00:10:58,839 Speaker 1: rockwer State Street if they want to crank out a 197 00:10:58,880 --> 00:11:02,120 Speaker 1: different ETF every day. How hard is It's not hard 198 00:11:02,160 --> 00:11:04,839 Speaker 1: at all, and it is getting easier. There's a big 199 00:11:04,960 --> 00:11:07,439 Speaker 1: new set of rulemaking out of the SEC that's actually 200 00:11:07,520 --> 00:11:10,240 Speaker 1: in common period right now that would clean up that 201 00:11:10,400 --> 00:11:12,760 Speaker 1: process and maybe drive the cost for a new issue 202 00:11:12,760 --> 00:11:15,520 Speaker 1: where down from that couple hundred thousand to maybe a 203 00:11:15,600 --> 00:11:18,240 Speaker 1: hundred thousand. Uh, you know, it will have become less 204 00:11:18,360 --> 00:11:20,280 Speaker 1: of an exception to the rule and more of an 205 00:11:20,320 --> 00:11:23,480 Speaker 1: approved activity. But there's still work that's got to get 206 00:11:23,520 --> 00:11:25,880 Speaker 1: done and you have to establish all those relationships. So 207 00:11:26,640 --> 00:11:30,640 Speaker 1: those big players have that entrenched economy of scale that 208 00:11:30,800 --> 00:11:32,920 Speaker 1: I think is really tough to compete with, and that's 209 00:11:32,960 --> 00:11:37,000 Speaker 1: why you've seen very few upstarts. If you will, really 210 00:11:37,120 --> 00:11:39,760 Speaker 1: get a lot of traction. So we've been spending a 211 00:11:39,800 --> 00:11:42,520 Speaker 1: lot of time talking about equities, let's talk about bonds 212 00:11:42,559 --> 00:11:45,680 Speaker 1: for a minute. There are lots and lots of dollars 213 00:11:45,800 --> 00:11:50,319 Speaker 1: allocated to bond ETFs, so much so that it's had 214 00:11:50,440 --> 00:11:54,760 Speaker 1: a giant impact on how bonds are traded and what 215 00:11:55,120 --> 00:11:58,920 Speaker 1: Wall Street bond desks look like today. You're the first 216 00:11:58,960 --> 00:12:02,800 Speaker 1: person who brought this to my attention. Explain what what 217 00:12:02,960 --> 00:12:04,920 Speaker 1: has been taking place over the past decades. Well, we 218 00:12:04,960 --> 00:12:06,959 Speaker 1: have two things going on at the same time. One is, 219 00:12:07,080 --> 00:12:10,040 Speaker 1: because of regulation, we no longer have banks having giant 220 00:12:10,120 --> 00:12:12,319 Speaker 1: bond desk. Right, they had to basically get out of 221 00:12:12,360 --> 00:12:15,200 Speaker 1: that business. Was it regulations or was it zero interest rates? 222 00:12:15,200 --> 00:12:17,679 Speaker 1: And they weren't making any money both, right, So the 223 00:12:17,760 --> 00:12:19,760 Speaker 1: hoops you had to jump through to to run an 224 00:12:19,800 --> 00:12:23,760 Speaker 1: eight style bond desk were significant, and the capital a 225 00:12:23,800 --> 00:12:25,960 Speaker 1: location was no longer making all that much money. They 226 00:12:26,000 --> 00:12:28,199 Speaker 1: are better things for them to do with that risk capital. 227 00:12:28,520 --> 00:12:31,520 Speaker 1: So you had that sort of abandonment of the bond 228 00:12:31,559 --> 00:12:34,280 Speaker 1: market by traditional players, But at the same time you 229 00:12:34,360 --> 00:12:36,880 Speaker 1: had lots of folks that still wanted to invest in bonds. 230 00:12:37,360 --> 00:12:40,160 Speaker 1: Investing in individual bonds, I'm sure you know, is kind 231 00:12:40,200 --> 00:12:42,240 Speaker 1: of a pain in the neck, right, even even if 232 00:12:42,280 --> 00:12:44,079 Speaker 1: you're just trying to buy treasury. Sure you can go 233 00:12:44,200 --> 00:12:46,760 Speaker 1: to Treasury dot gov and and go do it all direct. 234 00:12:46,880 --> 00:12:50,160 Speaker 1: You want to do a laddered bond portfolio, or you 235 00:12:50,240 --> 00:12:52,880 Speaker 1: want a portfolio of munies that are high quality in 236 00:12:53,000 --> 00:12:55,440 Speaker 1: this if you're in a high tax state, it's not easy. 237 00:12:55,520 --> 00:12:58,400 Speaker 1: It's not easy to do. And even as a professional investor, 238 00:12:58,480 --> 00:13:03,120 Speaker 1: you're going to pay significant basis point spreads getting in 239 00:13:03,200 --> 00:13:06,319 Speaker 1: and out of these positions to say nothing. If if 240 00:13:06,360 --> 00:13:09,400 Speaker 1: you wait, you can cut those eight bit spreads down 241 00:13:09,480 --> 00:13:12,880 Speaker 1: to like sixty. There you go. You could. You could 242 00:13:12,920 --> 00:13:15,400 Speaker 1: find something in the middle. But it's a valid point. 243 00:13:15,440 --> 00:13:17,760 Speaker 1: It's not easy to to execute these treas but it's 244 00:13:17,760 --> 00:13:20,319 Speaker 1: an as a class most investors should be in. And 245 00:13:20,440 --> 00:13:22,679 Speaker 1: so that's why we've had bond mutual funds. Okay, bond 246 00:13:22,760 --> 00:13:25,840 Speaker 1: mutual funds are fine, but again you have all these 247 00:13:25,880 --> 00:13:28,480 Speaker 1: pricing issues. You've got these embedded tax issues, which are 248 00:13:28,480 --> 00:13:31,559 Speaker 1: even worse than most bond portfolios because most people in 249 00:13:31,600 --> 00:13:34,000 Speaker 1: their bond portfolios want to hold a certain maturity, like 250 00:13:34,120 --> 00:13:36,480 Speaker 1: I want to hold your five years my target duration 251 00:13:36,559 --> 00:13:38,520 Speaker 1: or something like that. To hold that, it means you 252 00:13:38,600 --> 00:13:41,240 Speaker 1: have to constantly be selling something and buying something else 253 00:13:41,320 --> 00:13:44,120 Speaker 1: in order to hold that duration of that maturity um. 254 00:13:44,360 --> 00:13:46,880 Speaker 1: And that creates taxes when you do that, particularly if 255 00:13:46,920 --> 00:13:49,480 Speaker 1: you're in a bond market with rising prices and declining rates. 256 00:13:50,240 --> 00:13:52,160 Speaker 1: So let me, let's just delve into that. When you 257 00:13:52,240 --> 00:13:54,560 Speaker 1: say people have to sell stuff to hold the same duration, 258 00:13:54,640 --> 00:13:57,880 Speaker 1: it's as time goes by, Hey, suddenly things that were 259 00:13:58,120 --> 00:14:00,760 Speaker 1: four and a half years become five years. You duration 260 00:14:01,240 --> 00:14:03,240 Speaker 1: that's out, and you have to add other stuff to 261 00:14:03,320 --> 00:14:05,800 Speaker 1: make exactly. And so if you're in a you know, 262 00:14:05,880 --> 00:14:08,000 Speaker 1: an I shared bond fund that says that this is 263 00:14:08,040 --> 00:14:11,240 Speaker 1: a five year muni fund or whatever, um, as that 264 00:14:11,360 --> 00:14:13,760 Speaker 1: five year becomes four, you have to sell it. And 265 00:14:13,920 --> 00:14:16,439 Speaker 1: as that seven year became five, you have to buy it. 266 00:14:16,920 --> 00:14:19,400 Speaker 1: And if you're an environment where the prices of those 267 00:14:19,440 --> 00:14:21,440 Speaker 1: bonds have been going up, which has been where we've 268 00:14:21,440 --> 00:14:24,440 Speaker 1: been for a long time. Then you've got those capital 269 00:14:24,520 --> 00:14:26,360 Speaker 1: gains from that sales process, and the e t F 270 00:14:26,680 --> 00:14:29,640 Speaker 1: helps you get rid of some of that. So the 271 00:14:30,000 --> 00:14:33,640 Speaker 1: thing that I find fascinating is that the bond desks 272 00:14:33,760 --> 00:14:37,880 Speaker 1: have essentially been replaced by black Rock. Now when people 273 00:14:38,040 --> 00:14:40,880 Speaker 1: want to do a big bond allocation, they don't call 274 00:14:40,960 --> 00:14:43,760 Speaker 1: Goldman or Morgan Stanley necessarily or you by S or 275 00:14:43,800 --> 00:14:48,160 Speaker 1: Credit Swiss. They called black Rock. Is that a fair assessment? Yeah, 276 00:14:48,400 --> 00:14:51,240 Speaker 1: it's black Rock. And really it's also folks like PIMCO, right, 277 00:14:51,320 --> 00:14:53,440 Speaker 1: And you know PIMCO, I think is mostly known as 278 00:14:53,520 --> 00:14:56,280 Speaker 1: being the sort of Bill Gross's old big shop for 279 00:14:56,560 --> 00:14:59,640 Speaker 1: actively managed mutual funds. They have a huge et F 280 00:14:59,720 --> 00:15:02,640 Speaker 1: present it's now they're actually the largest actively managed et 281 00:15:02,800 --> 00:15:06,080 Speaker 1: F provider. And yeah, they have become the bond desk 282 00:15:06,200 --> 00:15:08,800 Speaker 1: for the world. If Mexico wants to float a new issue, 283 00:15:09,360 --> 00:15:12,040 Speaker 1: they call Blackrock, and or they called Pimco and they 284 00:15:12,040 --> 00:15:14,360 Speaker 1: asked them if they'll take down the whole thing, and 285 00:15:14,480 --> 00:15:16,720 Speaker 1: that may never trade, you may never actually see it 286 00:15:16,800 --> 00:15:21,400 Speaker 1: go across. Wow, that's absolutely fascinating. Let's let's talk about 287 00:15:21,560 --> 00:15:26,040 Speaker 1: your long and wacky career. You began as an accountant 288 00:15:26,120 --> 00:15:29,120 Speaker 1: slash screenwriter. How the hell does that act? Well? I, 289 00:15:29,320 --> 00:15:30,920 Speaker 1: I you know, I think like a lot of people, 290 00:15:31,000 --> 00:15:33,080 Speaker 1: I went to college having no idea what I wanted 291 00:15:33,080 --> 00:15:34,960 Speaker 1: to do, and I've got a creative writing degree and 292 00:15:35,040 --> 00:15:37,520 Speaker 1: then headed to Hollywood to write the Great American screenplay, 293 00:15:38,040 --> 00:15:41,520 Speaker 1: uh and instead end up writing the Great American payroll Check. Uh. 294 00:15:41,720 --> 00:15:43,840 Speaker 1: And uh, you know I went to Hollywood, I I 295 00:15:44,000 --> 00:15:47,480 Speaker 1: ended up locked into a production company just because I 296 00:15:47,560 --> 00:15:49,720 Speaker 1: needed work, hoping that I'd be able to write for 297 00:15:49,800 --> 00:15:53,440 Speaker 1: a living, and actually found that I was more fascinated 298 00:15:53,520 --> 00:15:58,040 Speaker 1: by the process of producing television than anything else, and um, 299 00:15:58,280 --> 00:16:01,440 Speaker 1: and got really interested in the big nos itself. And 300 00:16:01,640 --> 00:16:02,920 Speaker 1: that led me to think I should go back and 301 00:16:02,960 --> 00:16:05,000 Speaker 1: get a business degree, which is what I did. Uh, 302 00:16:05,120 --> 00:16:07,840 Speaker 1: and then sort of fell in love with investing from there. So, 303 00:16:08,160 --> 00:16:10,360 Speaker 1: so you go to Boston University for an NBA. Is 304 00:16:10,400 --> 00:16:14,240 Speaker 1: that right? And then how do you then move sideways 305 00:16:14,320 --> 00:16:17,560 Speaker 1: into finance? So? What what lad you? You were at 306 00:16:17,680 --> 00:16:19,960 Speaker 1: Surly Associates. Yeah, So when I was at BU, I 307 00:16:20,040 --> 00:16:23,320 Speaker 1: was studying with v Body relatively well known professor there 308 00:16:23,400 --> 00:16:26,080 Speaker 1: on investments, and really he sort of sparked a lot 309 00:16:26,160 --> 00:16:29,320 Speaker 1: of my interest in investing. UH. And one of my 310 00:16:29,440 --> 00:16:33,000 Speaker 1: classmates was the then wife of Kurt Ceruli, and he 311 00:16:33,120 --> 00:16:36,280 Speaker 1: and I started really associates to do really sort of 312 00:16:36,360 --> 00:16:41,280 Speaker 1: consulting work and mostly advisor survey type work for big 313 00:16:41,440 --> 00:16:45,320 Speaker 1: asset managers. Because at that time, this was very early nineties, 314 00:16:45,440 --> 00:16:47,800 Speaker 1: just coming out of the late eighties. UH, we were 315 00:16:47,840 --> 00:16:51,400 Speaker 1: in this phase shift from the traditional brokerage commission model 316 00:16:51,560 --> 00:16:55,520 Speaker 1: to true independent fee only financial advisors, and that really 317 00:16:55,680 --> 00:16:58,640 Speaker 1: was changing the game for asset managers. That that was 318 00:16:58,800 --> 00:17:02,080 Speaker 1: early nineties. That was way way early in the process. 319 00:17:02,120 --> 00:17:04,760 Speaker 1: I mean Ken Fisher was doing this gig then and 320 00:17:05,200 --> 00:17:07,320 Speaker 1: other people had started back then, but it was still 321 00:17:07,359 --> 00:17:10,359 Speaker 1: a tiny percentage overall. What made you say, oh, this 322 00:17:10,560 --> 00:17:14,000 Speaker 1: is the future because that's where consulting clients wanted to pass. 323 00:17:15,320 --> 00:17:17,720 Speaker 1: So we had from right marketing for it, says. We 324 00:17:17,800 --> 00:17:20,359 Speaker 1: had firms like Fidelity and what was then Wells Fargo, 325 00:17:20,440 --> 00:17:24,040 Speaker 1: Nico Investment Advisors which became Barklay's Global Investors, and State 326 00:17:24,119 --> 00:17:26,919 Speaker 1: Street UM and and actually one of my first clients 327 00:17:27,000 --> 00:17:30,119 Speaker 1: was Jean vanak Here in the city of k and uh, 328 00:17:30,320 --> 00:17:32,880 Speaker 1: and they were all trying to figure out how this shift, 329 00:17:33,359 --> 00:17:36,200 Speaker 1: both in the defined contribution space, which was really kicking 330 00:17:36,280 --> 00:17:39,320 Speaker 1: off hard in the early nineties UH, and in the 331 00:17:39,400 --> 00:17:41,520 Speaker 1: field only financial advisor business, how that was going to 332 00:17:41,640 --> 00:17:45,080 Speaker 1: change their investment management practices from a product structure standpoint, 333 00:17:45,520 --> 00:17:47,720 Speaker 1: from how do I sell to these people if I'm 334 00:17:47,760 --> 00:17:50,560 Speaker 1: not giving them trips to Hawaii or paying them you know, 335 00:17:50,680 --> 00:17:53,080 Speaker 1: back end loads or all of those horrible ways of 336 00:17:53,920 --> 00:17:58,760 Speaker 1: selling products so exactly and so so you know, at 337 00:17:58,800 --> 00:18:02,480 Speaker 1: that point, as a really wet behind the years early twenties, kid, 338 00:18:02,960 --> 00:18:05,320 Speaker 1: I was making phone calls to financial advisors and asking 339 00:18:05,359 --> 00:18:08,080 Speaker 1: about their practices and and that really, you know, it 340 00:18:08,119 --> 00:18:09,720 Speaker 1: was it was an exciting place to be because it 341 00:18:09,760 --> 00:18:12,240 Speaker 1: was very new. When when was the big move from 342 00:18:12,440 --> 00:18:16,200 Speaker 1: define benefits to define contributions slash four oh one K 343 00:18:16,760 --> 00:18:19,560 Speaker 1: When when did that really ramp up? Right about that? 344 00:18:19,760 --> 00:18:21,359 Speaker 1: I mean it was it was sort of towards the 345 00:18:21,520 --> 00:18:23,800 Speaker 1: end and certainly coming out of the financial well what 346 00:18:23,960 --> 00:18:26,640 Speaker 1: was what we called then the financial crisis in seven 347 00:18:27,160 --> 00:18:31,240 Speaker 1: UM that was a little minor, minor hiccup. Then back 348 00:18:31,240 --> 00:18:34,560 Speaker 1: in the days of Glass Stiegel, a one day collapse 349 00:18:34,600 --> 00:18:37,160 Speaker 1: in the market doesn't spill over today. It's a little different, 350 00:18:37,160 --> 00:18:38,800 Speaker 1: a little different, little different. That was the first time 351 00:18:38,800 --> 00:18:41,440 Speaker 1: I lost a lot of money was in UM. But 352 00:18:41,720 --> 00:18:44,920 Speaker 1: the uh, you know, that was really the hockey stick 353 00:18:45,000 --> 00:18:46,720 Speaker 1: of the takeoff in four oh one K. It's when 354 00:18:46,800 --> 00:18:49,399 Speaker 1: Vanguard really got into that business. It's when Fidelity got 355 00:18:49,440 --> 00:18:52,040 Speaker 1: into that business. Uh. And you know, the assets really 356 00:18:52,040 --> 00:18:55,920 Speaker 1: started flowing in, and it implied getting rid of all 357 00:18:56,000 --> 00:18:58,320 Speaker 1: these costs in the system, all these loads, everything else. 358 00:18:58,359 --> 00:18:59,680 Speaker 1: You can't put any of that into a four o 359 00:18:59,760 --> 00:19:02,520 Speaker 1: one risk. It doesn't let you, right. So I sometimes 360 00:19:02,600 --> 00:19:07,160 Speaker 1: describe you as there at the beginning when ETFs were created, 361 00:19:07,200 --> 00:19:09,440 Speaker 1: and you pushed back on that all the time. What 362 00:19:09,720 --> 00:19:13,440 Speaker 1: was your role in in the early days of e ts. Yeah, 363 00:19:13,520 --> 00:19:15,560 Speaker 1: so you're the early days of ets which is really 364 00:19:15,640 --> 00:19:19,359 Speaker 1: ninety three was spy uh. Slightly before that with the 365 00:19:19,400 --> 00:19:23,600 Speaker 1: Toronto Index participation, securities, tips UM and then the webs 366 00:19:23,640 --> 00:19:26,600 Speaker 1: products that I worked on was ninety four and five. 367 00:19:26,720 --> 00:19:29,600 Speaker 1: I think they finally launched in ninety five. UM when 368 00:19:29,640 --> 00:19:31,720 Speaker 1: did the cues launch? It was not much after that. 369 00:19:31,840 --> 00:19:34,440 Speaker 1: It was in all in the same window. UM. I 370 00:19:34,480 --> 00:19:35,960 Speaker 1: think the cues might have been a little bit later, 371 00:19:36,040 --> 00:19:38,800 Speaker 1: like it might have been ninety eight. Um. But the 372 00:19:39,680 --> 00:19:41,960 Speaker 1: the reason I pushed back is because this is a 373 00:19:42,040 --> 00:19:45,359 Speaker 1: classic success has a thousand fathers problem. Um. You know 374 00:19:45,800 --> 00:19:47,840 Speaker 1: Jim Ross, you know who you've had on the show 375 00:19:47,920 --> 00:19:50,600 Speaker 1: from State Street, who's great, Um, you know he he 376 00:19:50,760 --> 00:19:52,720 Speaker 1: often sort of tells the story of like, yeah, I 377 00:19:52,840 --> 00:19:54,720 Speaker 1: was in the room when Spy was created. I was 378 00:19:54,800 --> 00:19:57,040 Speaker 1: getting coffee, right, And I think the other way the 379 00:19:57,080 --> 00:19:59,280 Speaker 1: other guy who started as an accountant and could crunch 380 00:19:59,320 --> 00:20:01,359 Speaker 1: the numbers, And I said, we better keep Jim around. 381 00:20:01,359 --> 00:20:04,160 Speaker 1: He seems he seems to understand the plumbing. Yeah. Um, 382 00:20:04,440 --> 00:20:06,720 Speaker 1: And I think that that's very true. I was very young. 383 00:20:06,880 --> 00:20:09,080 Speaker 1: There were, you know, the people who were really the 384 00:20:09,320 --> 00:20:12,679 Speaker 1: intellect behind this, which really required a lot of thinking 385 00:20:12,840 --> 00:20:17,040 Speaker 1: through the market mechanics and regulatory issues. Were folks like 386 00:20:17,160 --> 00:20:19,840 Speaker 1: Nate Most at the Amax, or even Patty dunne It 387 00:20:19,920 --> 00:20:22,000 Speaker 1: well as far Unico, both of them have passed away. 388 00:20:22,160 --> 00:20:26,080 Speaker 1: I mean, it is a generation ago of some very 389 00:20:26,200 --> 00:20:29,600 Speaker 1: bright thinkers that really drove the foundation of this and 390 00:20:29,720 --> 00:20:32,080 Speaker 1: a bunch of Yahoo kids that were sitting there trying 391 00:20:32,080 --> 00:20:34,440 Speaker 1: to figure out how to sell this to people. Quite 392 00:20:34,480 --> 00:20:37,919 Speaker 1: fascinating Uh, you know, there's a little background. You were 393 00:20:38,280 --> 00:20:41,200 Speaker 1: c I O at et F dot com right back 394 00:20:41,240 --> 00:20:43,680 Speaker 1: in the day, and then you leave and you run 395 00:20:43,760 --> 00:20:47,760 Speaker 1: the t F department at fact Set. Yeah. So originally 396 00:20:47,840 --> 00:20:49,960 Speaker 1: E t F to confounded by a guy named Jim Wyant. 397 00:20:50,040 --> 00:20:51,520 Speaker 1: He brought a bunch of us in to sort of 398 00:20:51,560 --> 00:20:55,240 Speaker 1: build that business in the I've been to Jim's confis 399 00:20:55,280 --> 00:20:58,040 Speaker 1: events in Spain, which was quite fascinating. Yeah, and he 400 00:20:58,440 --> 00:21:00,440 Speaker 1: had the vision of building this bis this you know, 401 00:21:00,560 --> 00:21:03,600 Speaker 1: a decade ago. And really there were three legs at 402 00:21:03,600 --> 00:21:05,560 Speaker 1: that stool. There was sort of the media business, which 403 00:21:05,560 --> 00:21:07,320 Speaker 1: we now know as et F dot Com. We published 404 00:21:07,320 --> 00:21:09,720 Speaker 1: a magazine, the et F Report, which we've been publishing 405 00:21:09,760 --> 00:21:12,040 Speaker 1: for twelve years or something like that. Now. Um, there 406 00:21:12,119 --> 00:21:15,440 Speaker 1: was a conference business which became inside et S. Go 407 00:21:15,560 --> 00:21:19,120 Speaker 1: to that event. That's a fantastic event. Thousands of advisors 408 00:21:19,200 --> 00:21:21,840 Speaker 1: to literally two thousand people. That's the bit that may 409 00:21:21,880 --> 00:21:24,920 Speaker 1: be the biggest single room. I ever stood at a 410 00:21:24,960 --> 00:21:28,040 Speaker 1: podium and looked out at it was. It just goes. 411 00:21:29,640 --> 00:21:30,760 Speaker 1: And then the third leg of the stool was a 412 00:21:30,840 --> 00:21:32,879 Speaker 1: data and analytics business, which was the part that I 413 00:21:32,960 --> 00:21:36,560 Speaker 1: came into build. UM and we were a venture capital 414 00:21:36,640 --> 00:21:39,119 Speaker 1: backed start up at that point, and we sold the 415 00:21:39,160 --> 00:21:41,160 Speaker 1: pieces off, you know, over the course of a couple 416 00:21:41,160 --> 00:21:44,800 Speaker 1: of years. The in the conference business was sold to Informa, 417 00:21:44,960 --> 00:21:47,639 Speaker 1: which is a huge conference company based in London. The 418 00:21:48,480 --> 00:21:50,560 Speaker 1: data and analytics business that I was running was sold 419 00:21:50,600 --> 00:21:52,600 Speaker 1: the fact Set and I went with it to fact 420 00:21:52,600 --> 00:21:55,240 Speaker 1: Set for a year. Uh. And then the media business 421 00:21:55,320 --> 00:21:57,720 Speaker 1: was sold to what was then BATS and then became 422 00:21:57,800 --> 00:22:01,160 Speaker 1: CBOG Global Markets uh, and then they brought me back 423 00:22:01,240 --> 00:22:04,040 Speaker 1: in to run it. So you're you're hired as CEO. Tip, 424 00:22:04,200 --> 00:22:07,280 Speaker 1: what is this managing directed? Well, they can't can't have 425 00:22:07,320 --> 00:22:10,680 Speaker 1: too many CEOs and the publicly traded company, so that 426 00:22:11,040 --> 00:22:14,119 Speaker 1: makes a lot of sense. So so let's you're the 427 00:22:14,200 --> 00:22:18,280 Speaker 1: perfect person to ask this question. I've discussed how e 428 00:22:18,400 --> 00:22:21,280 Speaker 1: t f s come to be. Someone has an idea 429 00:22:21,320 --> 00:22:23,560 Speaker 1: and they run through a bunch of machinery and then 430 00:22:23,680 --> 00:22:26,720 Speaker 1: out of the other end of that factory comes some 431 00:22:26,920 --> 00:22:29,720 Speaker 1: e t F. But I don't think people really understand 432 00:22:29,800 --> 00:22:33,440 Speaker 1: how e t f s are actually put together. Walk 433 00:22:33,520 --> 00:22:36,399 Speaker 1: us through what an e t F launch is like 434 00:22:36,880 --> 00:22:40,960 Speaker 1: from from conception to trading. Well, in the current environment, 435 00:22:41,080 --> 00:22:44,359 Speaker 1: right with the current regulatory structure, you know, you're actually 436 00:22:44,400 --> 00:22:47,679 Speaker 1: a classic case of a large successful are a believes 437 00:22:47,760 --> 00:22:49,440 Speaker 1: they have a bit of a better mouse trap, whatever 438 00:22:49,520 --> 00:22:52,000 Speaker 1: that is. They're actively managed equity strategy, they've got a 439 00:22:52,040 --> 00:22:56,640 Speaker 1: great stock picker, we have a fantastic bitcoin hedge. We're 440 00:22:56,880 --> 00:22:59,760 Speaker 1: there turning into an ET right. So you so what 441 00:23:00,040 --> 00:23:02,320 Speaker 1: you do, You've really got two options. One is you 442 00:23:02,440 --> 00:23:06,040 Speaker 1: go down this path entirely on your own, and effectively 443 00:23:06,119 --> 00:23:08,600 Speaker 1: what you're doing is launching a mutual fund. So it's 444 00:23:08,600 --> 00:23:10,760 Speaker 1: a Forty Act mutual fund. You have to get a board, 445 00:23:10,840 --> 00:23:12,240 Speaker 1: you have to get a fund account, and you gotta 446 00:23:12,280 --> 00:23:15,040 Speaker 1: get all that stuff in place. And then after you've 447 00:23:15,080 --> 00:23:16,600 Speaker 1: done all of that work, you have to go to 448 00:23:16,640 --> 00:23:19,879 Speaker 1: the SEC and have this big mother may I conversation. 449 00:23:20,080 --> 00:23:22,040 Speaker 1: But whether or not you can break all of the 450 00:23:22,160 --> 00:23:24,400 Speaker 1: rules that are in the forty Act, and it's called 451 00:23:24,480 --> 00:23:29,240 Speaker 1: the Exemptive Release Relief process. You're asking for exemptions and 452 00:23:29,359 --> 00:23:32,840 Speaker 1: they let you do things like treat authorized participants differently 453 00:23:32,960 --> 00:23:36,719 Speaker 1: than common shareholders and allowing it to trade on an exchange, 454 00:23:36,800 --> 00:23:38,800 Speaker 1: which a normal mutual fund can't. So there's all these 455 00:23:39,280 --> 00:23:41,320 Speaker 1: rules that you have to break to be an e 456 00:23:41,440 --> 00:23:45,119 Speaker 1: t F. That's changing, hopefully, what's what's the new system? 457 00:23:45,680 --> 00:23:48,280 Speaker 1: The new system is going to be very straightforward. They'll 458 00:23:48,320 --> 00:23:50,360 Speaker 1: just basically be the same set of forms you fill 459 00:23:50,400 --> 00:23:52,920 Speaker 1: out for a mutual fund and you'll check a box 460 00:23:53,000 --> 00:23:56,640 Speaker 1: for et F instead, and all of those distinctions about 461 00:23:56,720 --> 00:23:58,760 Speaker 1: like being able to trade on exchange will just come 462 00:23:58,840 --> 00:24:01,879 Speaker 1: baked in. So you need a special privilege, You'll just 463 00:24:02,000 --> 00:24:04,800 Speaker 1: be part of an existing piece of regulation. Is that 464 00:24:05,000 --> 00:24:09,000 Speaker 1: likely to Yeah, so this is going to happen. This 465 00:24:09,160 --> 00:24:11,159 Speaker 1: is going to happen. We're in the comment period for 466 00:24:11,320 --> 00:24:13,200 Speaker 1: it now. It's called the e t F rule, is 467 00:24:13,240 --> 00:24:15,040 Speaker 1: what it's being called. And it's literally just a new 468 00:24:15,080 --> 00:24:19,000 Speaker 1: piece of text that's going into to allow e t 469 00:24:19,160 --> 00:24:22,080 Speaker 1: F to happen, and it should compress the time to market. 470 00:24:22,240 --> 00:24:24,399 Speaker 1: Right now, it's maybe six months for an easy e 471 00:24:24,480 --> 00:24:26,320 Speaker 1: t F to come to market. We can probably get 472 00:24:26,359 --> 00:24:29,160 Speaker 1: that down to two months um and the cost will 473 00:24:29,240 --> 00:24:31,400 Speaker 1: go from, like you said, a couple hundred thousand bucks 474 00:24:31,440 --> 00:24:34,639 Speaker 1: to maybe fifty thousand if it's really simple and you 475 00:24:34,720 --> 00:24:37,520 Speaker 1: have those existing mutual fund relationships in place. So you 476 00:24:37,800 --> 00:24:41,200 Speaker 1: specifically said to me earlier, there are over two thousand 477 00:24:41,280 --> 00:24:44,840 Speaker 1: ETF Once we make it faster, cheaper, easier, to launch 478 00:24:44,960 --> 00:24:47,560 Speaker 1: these what's that number gonna go? We're gonna have ten? 479 00:24:48,359 --> 00:24:50,320 Speaker 1: Will there'll be more e t F than the eleven 480 00:24:50,359 --> 00:24:53,160 Speaker 1: thousand hedge funds that are out or that eight thousand 481 00:24:53,240 --> 00:24:55,800 Speaker 1: mutual funds um. You know, I think there is a 482 00:24:56,080 --> 00:25:00,000 Speaker 1: natural diminishing set of returns on that. I don't think 483 00:25:00,000 --> 00:25:01,760 Speaker 1: we're gonna end up with eight thousand like we have 484 00:25:01,960 --> 00:25:04,560 Speaker 1: in mutual funds UM, largely because I think they won't 485 00:25:04,600 --> 00:25:07,080 Speaker 1: be successful in gathering assets and there are some fixed 486 00:25:07,160 --> 00:25:09,840 Speaker 1: costs to running an e t F, So I think 487 00:25:09,960 --> 00:25:12,760 Speaker 1: that will it'll slow down a little bit. Where we 488 00:25:13,000 --> 00:25:16,320 Speaker 1: haven't seen the big entrance yet is frankly, the big 489 00:25:16,440 --> 00:25:19,359 Speaker 1: active managers, right, there's no Growth Fund of America e 490 00:25:19,480 --> 00:25:22,439 Speaker 1: t F. Right, Putnam isn't in this space. They're all 491 00:25:22,480 --> 00:25:24,240 Speaker 1: sorts of people who are not in the e t 492 00:25:24,400 --> 00:25:27,800 Speaker 1: F space. And even the big traditional asset managers like 493 00:25:27,880 --> 00:25:30,960 Speaker 1: Fidelity really just stuck their toes in the water with 494 00:25:31,000 --> 00:25:33,520 Speaker 1: a couple of index products. There's no contra fund et F, 495 00:25:33,600 --> 00:25:36,200 Speaker 1: there's no Magellan e t F, and I think until 496 00:25:36,440 --> 00:25:41,400 Speaker 1: that shoe drops, we're not going to see massive inflows there. 497 00:25:41,600 --> 00:25:45,040 Speaker 1: So you you you reference the ability to gather assets, 498 00:25:45,119 --> 00:25:47,520 Speaker 1: you need a certain critical mass. The number I've heard 499 00:25:47,600 --> 00:25:49,840 Speaker 1: kicked about is fifty millions. Some people have said a 500 00:25:49,920 --> 00:25:52,359 Speaker 1: hundred million or something like that. What what is it 501 00:25:52,520 --> 00:25:57,120 Speaker 1: that precludes an e t F from gathering that mass? 502 00:25:57,359 --> 00:26:00,440 Speaker 1: I remember a couple of years ago when the UM 503 00:26:00,760 --> 00:26:04,720 Speaker 1: hack e t F came out, the cybersecurity that just 504 00:26:05,640 --> 00:26:08,040 Speaker 1: came out, and then suddenly there was the Sony hack 505 00:26:08,119 --> 00:26:10,760 Speaker 1: in the North Korean Act and that exploded. That became 506 00:26:10,800 --> 00:26:14,920 Speaker 1: a billion dollars almost overnight. The biggest issue with e 507 00:26:15,040 --> 00:26:18,120 Speaker 1: t F is there the classic bought not sold product. 508 00:26:18,160 --> 00:26:20,040 Speaker 1: I mean, you make this et F, you put it 509 00:26:20,119 --> 00:26:23,359 Speaker 1: out there on the exchange pretty much literally anybody who 510 00:26:23,560 --> 00:26:26,919 Speaker 1: can get access to the to a US equity exchange 511 00:26:26,960 --> 00:26:29,080 Speaker 1: will be able to buy it. But then how do 512 00:26:29,200 --> 00:26:32,160 Speaker 1: you convince anybody that they should buy it? And it's 513 00:26:32,160 --> 00:26:34,440 Speaker 1: a it's just classic push marketing. They have to you 514 00:26:34,480 --> 00:26:35,919 Speaker 1: have to put out ads, or you have to get 515 00:26:35,920 --> 00:26:38,680 Speaker 1: a wholesaler to go call on your office and try 516 00:26:38,720 --> 00:26:40,800 Speaker 1: to convince you to switch out of this other et 517 00:26:40,920 --> 00:26:44,320 Speaker 1: F into this new et F. That's just hard, and 518 00:26:44,400 --> 00:26:47,800 Speaker 1: it requires substantial capital if you don't have an entrenched 519 00:26:47,920 --> 00:26:51,399 Speaker 1: distribution system So if your fidelity and you've got you know, 520 00:26:51,520 --> 00:26:54,120 Speaker 1: hundreds of wholesalers that are out there talking to people 521 00:26:54,160 --> 00:26:56,800 Speaker 1: all the time, tossing ETFs in the bag isn't a 522 00:26:56,880 --> 00:26:59,560 Speaker 1: big deal. If you're an r A building something from scratch, 523 00:27:00,119 --> 00:27:02,600 Speaker 1: not in the business of distribution, that's not what you do. 524 00:27:02,960 --> 00:27:05,320 Speaker 1: You're in r A A. So figuring out how to 525 00:27:05,840 --> 00:27:08,120 Speaker 1: catch lightning in a bottle and get all these other 526 00:27:08,200 --> 00:27:12,360 Speaker 1: people to start participating in your big idea, it's not obvious, 527 00:27:12,600 --> 00:27:14,520 Speaker 1: and I think we've seen a lot of people come 528 00:27:14,600 --> 00:27:17,680 Speaker 1: to market with some pretty interesting ideas that never get 529 00:27:17,760 --> 00:27:20,960 Speaker 1: that traction. I remember she when she first came out 530 00:27:21,720 --> 00:27:25,080 Speaker 1: between the stock symbol, which there have been studies that 531 00:27:25,119 --> 00:27:30,800 Speaker 1: shown symbols make a difference to the whole controversy of 532 00:27:31,080 --> 00:27:34,960 Speaker 1: the girl facing off with the bull down and lower 533 00:27:35,000 --> 00:27:38,679 Speaker 1: Broadway right near Wall Street. Uh to is it? Calsters 534 00:27:38,800 --> 00:27:41,200 Speaker 1: was the one who funded the original couple of hundred couple, 535 00:27:41,359 --> 00:27:43,640 Speaker 1: which is kind of still where it is. How has 536 00:27:43,760 --> 00:27:46,600 Speaker 1: that not caught on? I'm kind of shot, Well, you know, 537 00:27:47,320 --> 00:27:49,840 Speaker 1: who knows what catches and what doesn't write that? That 538 00:27:50,080 --> 00:27:53,480 Speaker 1: is a classic first mover into the E S G 539 00:27:53,680 --> 00:27:56,000 Speaker 1: space and the women in governance is the core behind 540 00:27:56,080 --> 00:27:59,720 Speaker 1: that product, and it has definitely resonated with a certain 541 00:27:59,800 --> 00:28:04,160 Speaker 1: institutional audience, but it hasn't resonated with mom and pop investors, 542 00:28:04,240 --> 00:28:08,280 Speaker 1: It hasn't resonated with a raft of financial advisors. Um. 543 00:28:08,400 --> 00:28:10,800 Speaker 1: You know, I have some theories on that it is 544 00:28:10,840 --> 00:28:13,200 Speaker 1: a one off product. It's not part of a suite 545 00:28:13,320 --> 00:28:15,440 Speaker 1: of E s G products. I think that can be 546 00:28:15,600 --> 00:28:17,879 Speaker 1: tough to sell a one off product because what are 547 00:28:17,920 --> 00:28:20,400 Speaker 1: you gonna do take up billboards that just talked about 548 00:28:20,560 --> 00:28:24,240 Speaker 1: s A across you know, the marketing spend that would 549 00:28:24,240 --> 00:28:27,320 Speaker 1: be required would be enormous. What what about? Um there's 550 00:28:27,440 --> 00:28:30,560 Speaker 1: been a new potty t F floated. I think it 551 00:28:30,640 --> 00:28:32,800 Speaker 1: should go with the symbol weed. Of course it should, 552 00:28:32,880 --> 00:28:35,000 Speaker 1: but every but I don't know if that's available, if 553 00:28:35,040 --> 00:28:37,880 Speaker 1: someone else has it, or if it's two in your face. 554 00:28:37,960 --> 00:28:40,440 Speaker 1: It's probably two in your for the sec if it's 555 00:28:40,480 --> 00:28:42,560 Speaker 1: a medical Maril, well, the other one is m J 556 00:28:42,800 --> 00:28:45,040 Speaker 1: which is pretty close, right, which is Mary Jane? I mean, 557 00:28:45,160 --> 00:28:47,520 Speaker 1: how is that? Well they could say it stands from marijuana, 558 00:28:47,600 --> 00:28:50,840 Speaker 1: but we know what. Um So, so what are your 559 00:28:50,880 --> 00:28:54,400 Speaker 1: thoughts on these real niche specialty E t F? I 560 00:28:54,480 --> 00:28:57,400 Speaker 1: think they have a place, right. I mean, niche products 561 00:28:57,600 --> 00:29:00,800 Speaker 1: in the financial market are not something new. They're tiny, 562 00:29:00,840 --> 00:29:03,040 Speaker 1: little knitche mutual funds that are covering a lot of 563 00:29:03,080 --> 00:29:05,720 Speaker 1: the same spaces. Um, I think they have a place 564 00:29:05,760 --> 00:29:08,800 Speaker 1: in the market for folks that are speculating on those 565 00:29:08,960 --> 00:29:13,360 Speaker 1: narrow themes. The danger is because these are bought, not sold, 566 00:29:14,520 --> 00:29:16,840 Speaker 1: you can create a story about how, you know, my 567 00:29:17,040 --> 00:29:20,640 Speaker 1: mom ends up reading something you know, or seeing something 568 00:29:20,800 --> 00:29:23,840 Speaker 1: on TV and gets all excited about it, and it 569 00:29:23,920 --> 00:29:26,520 Speaker 1: turns out that it's triple leveraged oil or something like that, 570 00:29:27,040 --> 00:29:29,440 Speaker 1: which she has no business investing in. And because et 571 00:29:29,600 --> 00:29:32,800 Speaker 1: f are this sort of great democratizing flatten er of 572 00:29:32,920 --> 00:29:36,880 Speaker 1: investment assets, really almost anything you could want to do 573 00:29:37,160 --> 00:29:39,120 Speaker 1: you can do in an e t F, whether that's 574 00:29:39,160 --> 00:29:41,920 Speaker 1: a good idea or not. And so I think there 575 00:29:42,000 --> 00:29:44,040 Speaker 1: are some issues around that. But um, you know, I 576 00:29:44,280 --> 00:29:45,960 Speaker 1: tend to be a little bit of a libertarian on 577 00:29:46,080 --> 00:29:49,200 Speaker 1: these things. I think we shouldn't stop we shouldn't keep 578 00:29:49,280 --> 00:29:51,880 Speaker 1: people from making these products because we're concerned they're missus, 579 00:29:51,960 --> 00:29:54,920 Speaker 1: they'll be misused. We should focus on investor education so 580 00:29:55,200 --> 00:29:59,680 Speaker 1: eventually there'll be a Darwinian competition. And when there's whatever 581 00:30:00,000 --> 00:30:03,680 Speaker 1: e thousand, ten thousand e t fs. Some will catch 582 00:30:03,760 --> 00:30:06,000 Speaker 1: a little bit of lightning the bottle, as you mentioned, 583 00:30:06,520 --> 00:30:10,480 Speaker 1: others won't. Is this just gonna eventually winnow down to 584 00:30:11,360 --> 00:30:13,320 Speaker 1: a core thout or is it going to be like 585 00:30:13,480 --> 00:30:16,320 Speaker 1: the mutual fund world where there's tens of if you 586 00:30:16,360 --> 00:30:18,920 Speaker 1: include all the share classes, is like twenty. Well, the 587 00:30:20,080 --> 00:30:22,040 Speaker 1: one thing that ets have going for them in this 588 00:30:22,200 --> 00:30:26,640 Speaker 1: regard is that it actually is expensive and problematic to 589 00:30:26,840 --> 00:30:29,560 Speaker 1: let a tiny little e t F you know, million 590 00:30:29,600 --> 00:30:33,000 Speaker 1: dollar et F that never trades. That thing eventually will 591 00:30:33,040 --> 00:30:36,480 Speaker 1: get delisted, right, these things are listed on exchanges. Exchanges 592 00:30:36,520 --> 00:30:39,600 Speaker 1: don't want to have their you know, product list just 593 00:30:40,360 --> 00:30:43,760 Speaker 1: filled up with this cruft junk, So these products will 594 00:30:43,800 --> 00:30:46,960 Speaker 1: eventually get delisted. There are sort of ongoing maintenance costs. 595 00:30:46,960 --> 00:30:48,600 Speaker 1: You have to have a board meeting for this darn 596 00:30:48,640 --> 00:30:51,480 Speaker 1: thing in the year, right, they're hard costs associated with it. 597 00:30:51,640 --> 00:30:54,120 Speaker 1: So we do see e t f s closed with 598 00:30:54,320 --> 00:30:57,560 Speaker 1: I think a higher frequency than mutual funds. That's a 599 00:30:57,680 --> 00:30:59,680 Speaker 1: good thing. So you know, last year, I think we 600 00:30:59,720 --> 00:31:02,640 Speaker 1: had a DRETF launch, we had a coupletfs closed. We 601 00:31:02,760 --> 00:31:05,640 Speaker 1: ended up positive by maybe a hundred new ETFs. That's 602 00:31:05,680 --> 00:31:08,280 Speaker 1: all it was. I think that's a very healthy thing. 603 00:31:08,840 --> 00:31:11,960 Speaker 1: We have been speaking with Dave Natick. He is the 604 00:31:12,120 --> 00:31:15,840 Speaker 1: managing director at et F dot com. If you enjoy 605 00:31:15,920 --> 00:31:19,280 Speaker 1: this conversation, be sure and come back for the podcast extras, 606 00:31:19,320 --> 00:31:22,720 Speaker 1: where we keep the tape rolling and continue discussing all 607 00:31:22,840 --> 00:31:29,000 Speaker 1: things E t F related. You can find that at iTunes, Overcast, Stitcher, 608 00:31:29,440 --> 00:31:33,280 Speaker 1: Bloomberg dot com, wherever final podcasts are sold. We love 609 00:31:33,360 --> 00:31:37,480 Speaker 1: your comments, feedback and suggestions right to us at m 610 00:31:37,520 --> 00:31:40,479 Speaker 1: IB podcast at Bloomberg dot net. You can check out 611 00:31:40,560 --> 00:31:44,160 Speaker 1: my daily column at the Opinion section of Bloomberg dot com. 612 00:31:44,680 --> 00:31:48,160 Speaker 1: Follow me on Twitter at Rid Halts. I'm Barry Riholts. 613 00:31:48,280 --> 00:32:06,560 Speaker 1: You're listening to Masters in Business on Bloomberg Radio. Welcome 614 00:32:06,600 --> 00:32:08,640 Speaker 1: to the podcast, Dave. Thank you so much for doing this. 615 00:32:08,760 --> 00:32:11,640 Speaker 1: I've been I've been thinking about having you here for forever, 616 00:32:11,760 --> 00:32:15,000 Speaker 1: and I know you are kind of mobile these days, 617 00:32:15,680 --> 00:32:18,240 Speaker 1: talking forth between Boston and New York. Usually we do 618 00:32:18,360 --> 00:32:20,840 Speaker 1: this over dinner, so it's that that is actually true. 619 00:32:20,920 --> 00:32:23,160 Speaker 1: And every time I finished, I'm like, I gotta get 620 00:32:23,200 --> 00:32:26,320 Speaker 1: that guy in the studio. He really knows these E 621 00:32:26,520 --> 00:32:29,520 Speaker 1: t F things. One one day one day they're going 622 00:32:29,560 --> 00:32:33,520 Speaker 1: to catch on. So, um, there's a bunch of stuff 623 00:32:33,600 --> 00:32:35,440 Speaker 1: we didn't get to. Let me, let me go through 624 00:32:35,520 --> 00:32:40,000 Speaker 1: some of the questions we missed, although you really touched on. 625 00:32:40,640 --> 00:32:43,160 Speaker 1: So we talked about the new regulations. We talked about 626 00:32:43,200 --> 00:32:46,240 Speaker 1: the number of ETFs winking in and out of existence. 627 00:32:47,080 --> 00:32:49,640 Speaker 1: You have a bird's eye view. What what's the biggest 628 00:32:49,720 --> 00:32:54,400 Speaker 1: mistake people who are developing new ETFs make in the 629 00:32:54,560 --> 00:32:58,480 Speaker 1: process from conception to launch. Oh, it's I think it's 630 00:32:58,480 --> 00:33:02,360 Speaker 1: absolutely distribution, right, it's it's it's a distribution. If you 631 00:33:02,400 --> 00:33:05,080 Speaker 1: look at the folks that come in and are successful now, 632 00:33:05,600 --> 00:33:08,440 Speaker 1: not ten years ago, but now they come in at 633 00:33:08,600 --> 00:33:11,080 Speaker 1: your your colleague here a Bloomberg, Eric Beltuna says, you know, 634 00:33:11,200 --> 00:33:13,560 Speaker 1: bring your own assets b y O A. Right, And 635 00:33:14,160 --> 00:33:17,680 Speaker 1: you know we've recently seen JP Morrigan just basically decide 636 00:33:17,720 --> 00:33:20,680 Speaker 1: to get into the space. They decided by moving a 637 00:33:20,760 --> 00:33:24,480 Speaker 1: bunch of internal assets out of other funds, maybe separate accounts, 638 00:33:24,520 --> 00:33:27,760 Speaker 1: maybe institutional clients, and just rolling that into et s 639 00:33:27,840 --> 00:33:30,720 Speaker 1: Boom their multibillion dollar complex. How do you how do 640 00:33:30,760 --> 00:33:32,720 Speaker 1: you do that? Hey? The that s m A you 641 00:33:32,840 --> 00:33:36,200 Speaker 1: have congratulations is now in EF But that's what we've seen, right. 642 00:33:36,320 --> 00:33:38,840 Speaker 1: So Goldman did this when they launched g SLC, which 643 00:33:38,920 --> 00:33:40,960 Speaker 1: is the Golden Sacks Large Cap is what it stands for, 644 00:33:41,080 --> 00:33:43,280 Speaker 1: and it's a smart beta fund. They launched at nine 645 00:33:43,320 --> 00:33:45,480 Speaker 1: basis points and everybody was like, oh, smart beta and 646 00:33:45,560 --> 00:33:48,280 Speaker 1: nine basis points, you know, that's really smart of them. 647 00:33:48,360 --> 00:33:50,360 Speaker 1: I was like, no, that's probably what the s m 648 00:33:50,440 --> 00:33:52,680 Speaker 1: A was charging, and that's the only way they could 649 00:33:52,720 --> 00:33:55,200 Speaker 1: map that in, right, So that's just rolling it from 650 00:33:55,240 --> 00:33:57,240 Speaker 1: A to B. And and you know, there may be 651 00:33:57,480 --> 00:34:00,480 Speaker 1: you know, depending on the kind of investor, maybe there's 652 00:34:00,520 --> 00:34:03,280 Speaker 1: tax implications to keep you from doing that. But for 653 00:34:03,400 --> 00:34:06,360 Speaker 1: the most part, if your mapping institutional money in, their 654 00:34:06,400 --> 00:34:08,560 Speaker 1: taxes are not an issue. So what I've been hearing 655 00:34:08,640 --> 00:34:12,239 Speaker 1: from you is that the et F space, now dominated 656 00:34:12,320 --> 00:34:15,360 Speaker 1: by three giants um and a whole lot of small 657 00:34:15,480 --> 00:34:18,560 Speaker 1: little guppies nipping at their heels, is going to be 658 00:34:18,640 --> 00:34:21,799 Speaker 1: dominated by three giants plus a hundred other really big 659 00:34:21,880 --> 00:34:25,359 Speaker 1: companies and a handful of guppies still nipping at everybody. Yeah, 660 00:34:25,360 --> 00:34:28,400 Speaker 1: I think we're gonna see a healthy middle tier right 661 00:34:28,480 --> 00:34:30,840 Speaker 1: below that third and I would actually, which doesn't exist now. 662 00:34:30,880 --> 00:34:33,520 Speaker 1: It's a Barbell. Well, it's a there is a there 663 00:34:33,600 --> 00:34:36,000 Speaker 1: is a healthy middle tier. It is firms like Goldman 664 00:34:36,160 --> 00:34:38,880 Speaker 1: and JP Morgan and Schwab. Right, I don't think anybody's 665 00:34:38,920 --> 00:34:41,440 Speaker 1: gonna worry about Swab being a guppy in this space, right, 666 00:34:41,640 --> 00:34:44,719 Speaker 1: gilling in tens of billions of dollars in the space, Now, 667 00:34:44,960 --> 00:34:47,840 Speaker 1: that's not a lot compared to the six trillion black 668 00:34:47,960 --> 00:34:51,200 Speaker 1: Rock runs or whatever it is today. But they're they're 669 00:34:51,280 --> 00:34:54,319 Speaker 1: healthy in it for the long haul players. And then 670 00:34:54,400 --> 00:34:56,040 Speaker 1: there's a tier of folks that have been in this 671 00:34:56,120 --> 00:34:58,879 Speaker 1: business for a long time and aren't going anywhere. Wisdom Tree, 672 00:34:59,040 --> 00:35:02,160 Speaker 1: Van neck On, Himer, folks like that. You know, they're 673 00:35:02,200 --> 00:35:04,640 Speaker 1: in this for the long haul and they're doing just fine, 674 00:35:04,680 --> 00:35:07,600 Speaker 1: Thank you very much. We're going to see more and 675 00:35:07,719 --> 00:35:09,880 Speaker 1: more new players. Some of those new players are going 676 00:35:09,920 --> 00:35:11,759 Speaker 1: to have big old names, and some of they're gonna 677 00:35:11,760 --> 00:35:14,319 Speaker 1: be people we never heard of. You mentioned your mom 678 00:35:14,480 --> 00:35:17,400 Speaker 1: is in a three X leveraged oil oil et F. 679 00:35:18,000 --> 00:35:21,320 Speaker 1: What explain the mechanism why all these leveraged e t 680 00:35:21,520 --> 00:35:25,040 Speaker 1: F s have such dramatic slippage due to the cost 681 00:35:25,160 --> 00:35:28,080 Speaker 1: of their their carriage. Yeah, well, it comes down to 682 00:35:28,160 --> 00:35:31,279 Speaker 1: compounding math and math is always great for radio, right 683 00:35:31,280 --> 00:35:33,560 Speaker 1: where you can illustrate it. But but but it really 684 00:35:33,600 --> 00:35:35,120 Speaker 1: comes down to the fact that when you go up 685 00:35:35,200 --> 00:35:37,040 Speaker 1: ten per cent and then you come down ten percent, 686 00:35:37,120 --> 00:35:38,719 Speaker 1: you don't know nep where you started. Right. If you 687 00:35:38,760 --> 00:35:40,960 Speaker 1: have a hundred dollars and you go up ten percent, 688 00:35:41,040 --> 00:35:43,360 Speaker 1: you're a hundred and ten a hundred and ten, you 689 00:35:43,440 --> 00:35:45,400 Speaker 1: go down ten percent, you don't go back down to 690 00:35:45,520 --> 00:35:48,759 Speaker 1: a hundred, right, you go down eleven dollars. You're right 691 00:35:48,880 --> 00:35:53,200 Speaker 1: that compounding math up and down is exactly what messes 692 00:35:53,320 --> 00:35:57,160 Speaker 1: up most of these daily reset, leveraged or inverse products 693 00:35:57,239 --> 00:36:00,480 Speaker 1: because they reset their exposure every single gold day, and 694 00:36:00,560 --> 00:36:03,520 Speaker 1: they're using futures and other products that are not cheap. 695 00:36:03,560 --> 00:36:06,439 Speaker 1: It's usually swaps, and most of these things the cost 696 00:36:06,520 --> 00:36:09,279 Speaker 1: of carry every day. There's usually a cost embedded in 697 00:36:09,360 --> 00:36:11,560 Speaker 1: those swaps, which is less transparent than I would like. 698 00:36:11,719 --> 00:36:14,480 Speaker 1: I'd love to see explicit swap pricing out there, but 699 00:36:15,239 --> 00:36:17,319 Speaker 1: as I'm sure you know, swap pricing tends to get 700 00:36:17,400 --> 00:36:19,520 Speaker 1: buried in the total return of the swap. It doesn't 701 00:36:19,560 --> 00:36:22,279 Speaker 1: explicitly get called out all the time. Um, and so 702 00:36:22,440 --> 00:36:25,600 Speaker 1: that's problematic. But most of these products work with a 703 00:36:25,719 --> 00:36:28,839 Speaker 1: giant cash balance, which is the technically what they own 704 00:36:29,000 --> 00:36:31,359 Speaker 1: quote unquote is this giant cash balance, which is why 705 00:36:31,400 --> 00:36:33,360 Speaker 1: they're allowed to do it. And then they have this 706 00:36:33,520 --> 00:36:37,719 Speaker 1: notional overnight settled swap for whatever the pattern of returns is. 707 00:36:37,800 --> 00:36:41,239 Speaker 1: They want triple leveraged oil inverse SMP, you name it. 708 00:36:41,960 --> 00:36:45,759 Speaker 1: And um, we didn't get to the bitcoin U E 709 00:36:45,920 --> 00:36:49,239 Speaker 1: t F that's supposedly coming out. Before we do that, 710 00:36:49,360 --> 00:36:52,640 Speaker 1: I have to touch on g LD, the gold E 711 00:36:52,800 --> 00:36:55,960 Speaker 1: t F. There was a wonderful wool Street Journal column 712 00:36:56,120 --> 00:36:59,760 Speaker 1: on how g l D was created by the World's 713 00:37:00,000 --> 00:37:02,720 Speaker 1: Old Council that had a problem with all this gold 714 00:37:02,920 --> 00:37:06,600 Speaker 1: piling up in warehouses in what was that early two 715 00:37:06,680 --> 00:37:10,200 Speaker 1: thousand's and g l D is launched and it just 716 00:37:10,360 --> 00:37:15,080 Speaker 1: becomes the timing was just fortuitous. It becomes briefly bigger 717 00:37:15,160 --> 00:37:19,439 Speaker 1: than the spiders at one point. Um, are we gonna 718 00:37:19,520 --> 00:37:22,800 Speaker 1: see so it made trading golds. You don't have to 719 00:37:22,840 --> 00:37:25,320 Speaker 1: buy physical gold, you don't have to buy gold futures, 720 00:37:25,719 --> 00:37:28,280 Speaker 1: and the hell with the junior miners, which have always 721 00:37:28,360 --> 00:37:31,520 Speaker 1: been problematic. You could buy g LD. Are we going 722 00:37:31,560 --> 00:37:35,160 Speaker 1: to see something similar with the bitcoin ETL I think 723 00:37:35,239 --> 00:37:38,600 Speaker 1: we are eventually. Right now, I'm not I'm not involved 724 00:37:38,640 --> 00:37:41,160 Speaker 1: in the regulatory process. You know. I see ABU Global 725 00:37:41,200 --> 00:37:43,280 Speaker 1: Markets has a group that's working on some of this stuff, 726 00:37:43,320 --> 00:37:45,320 Speaker 1: so you know, it is sort of out there in 727 00:37:45,400 --> 00:37:49,000 Speaker 1: the sphere around me. But I think, ultimately I think 728 00:37:49,040 --> 00:37:53,560 Speaker 1: about bitcoin as being a digital gold variant. Um. You know, 729 00:37:54,040 --> 00:37:57,160 Speaker 1: some people have argued the rise of bitcoin is why gold, 730 00:37:57,680 --> 00:38:00,560 Speaker 1: despite all of the craziness and the political world hasn't 731 00:38:00,600 --> 00:38:02,839 Speaker 1: rocked it. Right, this should be a good environment for gold, 732 00:38:02,880 --> 00:38:05,040 Speaker 1: but it's not. Low inflation of saw it. In the 733 00:38:05,160 --> 00:38:09,000 Speaker 1: end of the problem I have with with bitcoin is 734 00:38:09,040 --> 00:38:11,360 Speaker 1: the same problem I have with gold in these structures, 735 00:38:11,400 --> 00:38:13,640 Speaker 1: which is, if you were buying it from sort of 736 00:38:13,760 --> 00:38:17,200 Speaker 1: a guns and butter fear perspective, you know, you can't 737 00:38:17,239 --> 00:38:19,440 Speaker 1: go get a bitcoin out of a vault and do 738 00:38:19,560 --> 00:38:21,440 Speaker 1: anything with it anymore than you can get gold out 739 00:38:21,440 --> 00:38:23,239 Speaker 1: of a vault and do something with it if what 740 00:38:23,360 --> 00:38:25,920 Speaker 1: you did was buy it on an exchange somewhere. Now 741 00:38:26,000 --> 00:38:29,359 Speaker 1: you're living with the custody issues that are inherent in that. Now. 742 00:38:29,440 --> 00:38:31,480 Speaker 1: I'm not worried about that. I'm not a guns and 743 00:38:31,560 --> 00:38:34,640 Speaker 1: butter investor, but guns and bottled water in them there 744 00:38:34,719 --> 00:38:37,840 Speaker 1: you go more more accurately. But by the way, the 745 00:38:38,000 --> 00:38:40,840 Speaker 1: bitcoin question I didn't ask you during the broadcast portion. 746 00:38:41,520 --> 00:38:45,920 Speaker 1: Was bitcoin a fraud or merely just a scam? But 747 00:38:46,400 --> 00:38:48,279 Speaker 1: the reason I didn't ask is because I didn't want 748 00:38:48,360 --> 00:38:51,399 Speaker 1: the email to light up. And I don't believe it's 749 00:38:51,440 --> 00:38:54,720 Speaker 1: a full on scam. I I suspect North Korea is involved, 750 00:38:54,760 --> 00:38:58,839 Speaker 1: and I suspect I ran as busy mining bitcoins um 751 00:38:59,560 --> 00:39:01,680 Speaker 1: and there are a lot of other unsavory characters. When 752 00:39:01,760 --> 00:39:04,640 Speaker 1: when I have people killed, I do it paid for 753 00:39:04,719 --> 00:39:10,440 Speaker 1: it with bitcoin? But modern assassin isn't Isn't that some 754 00:39:10,680 --> 00:39:13,520 Speaker 1: of the issues that the SEC has to be considering 755 00:39:14,120 --> 00:39:17,480 Speaker 1: When gee, it's such an unregulated currency, we have no 756 00:39:17,640 --> 00:39:20,640 Speaker 1: idea what's going on with it? Is it legitimately used 757 00:39:20,719 --> 00:39:24,040 Speaker 1: for money laundering, for drug trafficking, for whatever? How can 758 00:39:24,120 --> 00:39:27,080 Speaker 1: the SEC approve that? If the I R S and 759 00:39:27,120 --> 00:39:31,080 Speaker 1: the Treasury Department is finding their own war against bitcoin people, 760 00:39:31,200 --> 00:39:33,440 Speaker 1: does that enter the calculus? Well, so, I have no 761 00:39:33,480 --> 00:39:35,239 Speaker 1: idea what's going on in the regulators had It's not 762 00:39:35,400 --> 00:39:38,240 Speaker 1: my job, But I would say people made this argument 763 00:39:38,280 --> 00:39:41,160 Speaker 1: about gold for a long time, really right, People made 764 00:39:41,200 --> 00:39:43,640 Speaker 1: this argument in the sixties and seventies and eighties about 765 00:39:43,800 --> 00:39:46,600 Speaker 1: crew grands, right. And I remember one of my very 766 00:39:46,680 --> 00:39:49,200 Speaker 1: first jobs before, like while I was in college, was 767 00:39:49,520 --> 00:39:52,239 Speaker 1: helping somebody at a treasure in a treasurer's office at 768 00:39:52,280 --> 00:39:55,600 Speaker 1: a global manufacturer. They made water treatment. I never heard that. 769 00:39:55,840 --> 00:40:00,520 Speaker 1: And and they actually transacted in some kind trees where 770 00:40:00,560 --> 00:40:05,360 Speaker 1: we had hyper inflation like that. Transactions were literally getting 771 00:40:05,480 --> 00:40:07,920 Speaker 1: done in stacks of crew grants. And there were real 772 00:40:08,040 --> 00:40:11,479 Speaker 1: concerns about like, well, gold has become in this post 773 00:40:11,520 --> 00:40:15,640 Speaker 1: Breton Woods environment effectively the currency of criminals. Right, That's 774 00:40:15,680 --> 00:40:18,600 Speaker 1: the exact same set of arguments, right now. That's something 775 00:40:18,719 --> 00:40:22,200 Speaker 1: you know I used to speak at the The Agora 776 00:40:22,280 --> 00:40:26,440 Speaker 1: Group used to do this wonderful conference, annual conference in 777 00:40:26,600 --> 00:40:30,480 Speaker 1: Vancouver every AUGUSTUM around the time we're recording this, and 778 00:40:30,600 --> 00:40:33,560 Speaker 1: it was another giant event. And if you've ever spent 779 00:40:33,640 --> 00:40:38,000 Speaker 1: any time in Vancouver, it's a fanta love, love love Vancouver, 780 00:40:38,200 --> 00:40:41,239 Speaker 1: fantastic food. Everybody in the city is beautiful. It's like 781 00:40:41,840 --> 00:40:48,280 Speaker 1: it's such a like exactly right. So, um, I remember 782 00:40:48,960 --> 00:40:51,840 Speaker 1: they would do this Whiskey Bar, which was a panel 783 00:40:52,320 --> 00:40:56,040 Speaker 1: where the audience would throw questions at people and um, 784 00:40:56,360 --> 00:40:59,600 Speaker 1: this was one ten eleven, and I remember being one 785 00:40:59,600 --> 00:41:04,920 Speaker 1: of the only stock bulls. They're not exactly Especially in eleven, 786 00:41:05,360 --> 00:41:08,200 Speaker 1: I talked about why how gold will end. It's run 787 00:41:08,480 --> 00:41:11,360 Speaker 1: not with a whimper, but with a spike and a collapse. 788 00:41:11,440 --> 00:41:14,920 Speaker 1: And and the fascinating thing was someone asked the question, 789 00:41:15,080 --> 00:41:18,680 Speaker 1: don't you want to have some some bars of gold 790 00:41:18,719 --> 00:41:21,960 Speaker 1: in case you have to up and and flee? And 791 00:41:22,000 --> 00:41:25,000 Speaker 1: I'm like, well, listen, dudes, you know every all you 792 00:41:25,080 --> 00:41:27,440 Speaker 1: folks up here. I don't see a whole lot of 793 00:41:27,560 --> 00:41:31,719 Speaker 1: fellow tribesmen here, and and Jews have learned always have 794 00:41:31,800 --> 00:41:34,560 Speaker 1: a bag packed by the front door, by the back door, 795 00:41:34,560 --> 00:41:36,239 Speaker 1: because you never know when there's gonna be a knock 796 00:41:36,320 --> 00:41:40,200 Speaker 1: and you have to flee. And gold is heavy. You 797 00:41:40,400 --> 00:41:42,279 Speaker 1: can't take a lot of gold, but you can carry 798 00:41:42,280 --> 00:41:44,040 Speaker 1: a lot of bitcoin with you. You can carry all 799 00:41:44,080 --> 00:41:46,040 Speaker 1: the bitcoin you want, or a bag of diamonds. But 800 00:41:46,360 --> 00:41:49,160 Speaker 1: to to flee with any sizable amount of gold is 801 00:41:49,280 --> 00:41:51,919 Speaker 1: just not not gonna happen. And it was said in jest, 802 00:41:52,600 --> 00:41:55,080 Speaker 1: but the people who are claiming you could do these 803 00:41:55,200 --> 00:41:59,959 Speaker 1: giant gold trans that you can't move millions of dollars 804 00:42:00,120 --> 00:42:02,600 Speaker 1: worth of gold as easily as you can do that 805 00:42:02,719 --> 00:42:05,160 Speaker 1: with bitcoin. And I you know, I tend to be 806 00:42:05,239 --> 00:42:07,279 Speaker 1: I'm a bit of a bitcoin skeptic, not because I 807 00:42:07,360 --> 00:42:09,840 Speaker 1: think I think the underlying technology is super interesting, and 808 00:42:09,880 --> 00:42:13,120 Speaker 1: I actually think that there's, you know, something like there 809 00:42:13,200 --> 00:42:17,320 Speaker 1: there will be something that the blockchain ends up driving 810 00:42:17,520 --> 00:42:20,360 Speaker 1: that will change the way we think about financial transactions. 811 00:42:20,520 --> 00:42:23,560 Speaker 1: I just think probably I think we're in the MySpace era. 812 00:42:23,760 --> 00:42:26,040 Speaker 1: I don't think we're in the Facebook era, bit pile 813 00:42:26,120 --> 00:42:32,120 Speaker 1: and alta vistas. I call blockchain and bitcoin Linux for libertarians. 814 00:42:32,440 --> 00:42:36,200 Speaker 1: There you go, So I think I think that works. UM, So, 815 00:42:36,600 --> 00:42:41,640 Speaker 1: so send your angry emails to UM Dave at cbo 816 00:42:41,719 --> 00:42:44,400 Speaker 1: E dot com and he'll he'll be happy to respond 817 00:42:44,440 --> 00:42:48,040 Speaker 1: to any of your your bitcoin questions. You know I 818 00:42:48,200 --> 00:42:51,120 Speaker 1: left I left out a question about your background that 819 00:42:51,160 --> 00:42:54,400 Speaker 1: I want to get to UM. In the late nineties, 820 00:42:54,719 --> 00:42:59,320 Speaker 1: you were running an experimental or co running and experimental funds. 821 00:43:00,040 --> 00:43:03,800 Speaker 1: Tell us about that. Yeah. So, after the after Barkley's 822 00:43:03,840 --> 00:43:07,560 Speaker 1: bought the indexing business and became b G, I myself 823 00:43:07,760 --> 00:43:11,760 Speaker 1: and my then partner Don Leskin. I'm sorry, Don Leskin, 824 00:43:11,920 --> 00:43:16,480 Speaker 1: I know one of your favorite people. Uh, I've crossed 825 00:43:16,480 --> 00:43:19,240 Speaker 1: swords with him. I I used to do cud loan Kramer. 826 00:43:19,880 --> 00:43:24,720 Speaker 1: He was my my foil and heading into the financial crisis. 827 00:43:25,800 --> 00:43:28,839 Speaker 1: He seems to think I like actively dislike him. I don't. 828 00:43:29,400 --> 00:43:31,680 Speaker 1: He just could not have been more bullish and more 829 00:43:31,760 --> 00:43:35,480 Speaker 1: wrong in oh seven and oh eight, and I feel 830 00:43:35,520 --> 00:43:37,640 Speaker 1: on an obligation to call people that when they're wrong. 831 00:43:37,840 --> 00:43:39,640 Speaker 1: I read something the other day where he thinks I'm 832 00:43:39,719 --> 00:43:44,160 Speaker 1: like after him or hate him until you mentioned to 833 00:43:44,280 --> 00:43:46,800 Speaker 1: me that you were working way back when, which I 834 00:43:46,880 --> 00:43:51,120 Speaker 1: was stunned to learn. I I harbored, no animus. I 835 00:43:51,280 --> 00:43:54,880 Speaker 1: just think, dude, you're whatever your methodology was, it was 836 00:43:55,480 --> 00:43:59,800 Speaker 1: he missed the worst financial Don wrote a piece was 837 00:44:00,080 --> 00:44:03,840 Speaker 1: the Washington Post piece. I don't know, so I believe 838 00:44:04,120 --> 00:44:06,200 Speaker 1: there was a piece that was written. I don't remember 839 00:44:06,239 --> 00:44:08,320 Speaker 1: who wrote it. Maybe it wasn't him. Somebody wrote a 840 00:44:08,400 --> 00:44:11,680 Speaker 1: piece on the in the Washington Post, an opinion piece 841 00:44:12,560 --> 00:44:15,960 Speaker 1: um on the Saturday saying, you know, the economy is 842 00:44:15,960 --> 00:44:19,040 Speaker 1: find everything is great, and then Sunday lemen quoted and 843 00:44:19,800 --> 00:44:22,160 Speaker 1: those things always happen. And I mean, but the timing 844 00:44:22,239 --> 00:44:25,000 Speaker 1: could not have possibly been any well. We we did 845 00:44:25,080 --> 00:44:27,400 Speaker 1: really well on the timing of our venture two because 846 00:44:27,480 --> 00:44:31,720 Speaker 1: we launched a tech fund pretty much at the tail 847 00:44:31,800 --> 00:44:34,640 Speaker 1: end of the hockey stick in the tech boom late nineties, 848 00:44:36,640 --> 00:44:39,239 Speaker 1: and uh and we did. We raised a bunch of 849 00:44:39,320 --> 00:44:42,040 Speaker 1: venture capital money. We launched an actively managed tech fund 850 00:44:42,080 --> 00:44:44,279 Speaker 1: called open Fund, which now, but that was the most 851 00:44:44,360 --> 00:44:47,080 Speaker 1: interesting part of what you guys did. You were the 852 00:44:47,360 --> 00:44:52,240 Speaker 1: first totally transparent mutual funds. Yeah, and even more transparent 853 00:44:52,280 --> 00:44:54,360 Speaker 1: than ETFs. We actually had a camera on our treating 854 00:44:54,400 --> 00:44:57,920 Speaker 1: floor and broadcast our tickets like ticket by ticket, so 855 00:44:58,040 --> 00:45:00,080 Speaker 1: you couldn't have been short a whole lot of stuff. No, 856 00:45:00,760 --> 00:45:03,279 Speaker 1: but we you know, we mostly we did very very 857 00:45:03,360 --> 00:45:06,120 Speaker 1: well in our first like six months. We were we'd 858 00:45:06,160 --> 00:45:08,160 Speaker 1: beat if you remember the under net net fund. We 859 00:45:08,480 --> 00:45:10,919 Speaker 1: absolutely we beat that one. For the first six months. 860 00:45:10,960 --> 00:45:15,600 Speaker 1: We skyrocketed, raised a bunch of money, and then somewhere 861 00:45:15,880 --> 00:45:18,320 Speaker 1: crazily down the other end of this, you know, we 862 00:45:18,480 --> 00:45:21,560 Speaker 1: we just roller coastered that thing. Because we know the 863 00:45:21,640 --> 00:45:24,279 Speaker 1: timing was awful. If we'd launched two years earlier, I 864 00:45:24,320 --> 00:45:27,239 Speaker 1: probably wouldn't be sitting here talking about ETFs UM. But 865 00:45:27,360 --> 00:45:30,919 Speaker 1: it was. It was a humbling experience in that I think, 866 00:45:31,040 --> 00:45:33,760 Speaker 1: until you've sat in the chair of an active manager 867 00:45:33,880 --> 00:45:38,000 Speaker 1: on a trading desk. You don't quite understand what it's 868 00:45:38,040 --> 00:45:40,400 Speaker 1: like to lose a lot of somebody else's money. Oh, 869 00:45:40,560 --> 00:45:43,200 Speaker 1: it's it's horrific. It is a even if you were 870 00:45:43,440 --> 00:45:45,600 Speaker 1: if you were in a retail brokerage shop, if you 871 00:45:45,640 --> 00:45:49,680 Speaker 1: are trading a house account. Anytime you do anything like 872 00:45:49,800 --> 00:45:53,359 Speaker 1: that where it's someone else's money and market forces going, 873 00:45:53,440 --> 00:45:56,640 Speaker 1: it's you. It's nauseating. You want to throw up. No, 874 00:45:57,000 --> 00:45:59,319 Speaker 1: and we I had plenty of folks actually throw up 875 00:45:59,360 --> 00:46:02,040 Speaker 1: off my trading during during the worst of it, and 876 00:46:02,400 --> 00:46:04,319 Speaker 1: it was, you know, it was a lot of fun. Sure, 877 00:46:04,360 --> 00:46:06,200 Speaker 1: we raised a bunch of money. We you know, were 878 00:46:06,239 --> 00:46:09,040 Speaker 1: mastered in Universe for a short period of time. Um, 879 00:46:10,200 --> 00:46:13,200 Speaker 1: but it was I think that experience of losing other 880 00:46:13,239 --> 00:46:16,279 Speaker 1: people's money and my own obviously because we were you know, 881 00:46:16,520 --> 00:46:19,200 Speaker 1: all of my money was in this fun So two 882 00:46:19,280 --> 00:46:21,800 Speaker 1: th hurdle left the mark also, Yeah, that one. That 883 00:46:21,880 --> 00:46:24,480 Speaker 1: one hurt a lot too. And that was you know, 884 00:46:24,600 --> 00:46:26,719 Speaker 1: it was to some extent humiliating. You don't love it 885 00:46:26,719 --> 00:46:29,759 Speaker 1: when your ideas go that bad. Well, but it wasn't 886 00:46:29,840 --> 00:46:33,040 Speaker 1: the idea that was bad. It was just the timing. Well, 887 00:46:33,400 --> 00:46:38,800 Speaker 1: the idea of transparency in in investing transactions and not 888 00:46:39,000 --> 00:46:41,719 Speaker 1: hiding what you're doing, although you always run into the 889 00:46:41,800 --> 00:46:44,960 Speaker 1: issue of front running another questions. So if you were 890 00:46:45,040 --> 00:46:48,000 Speaker 1: transparent on a thirty day delay or even a week delay, 891 00:46:48,600 --> 00:46:50,920 Speaker 1: that pretty much covers a lot of that issue well. 892 00:46:50,960 --> 00:46:53,120 Speaker 1: And a lot of what we were doing was not 893 00:46:53,320 --> 00:46:56,480 Speaker 1: particularly chastable because what, to be blunt, what we were 894 00:46:56,520 --> 00:46:58,319 Speaker 1: doing was flipping I p O s. Right, We were 895 00:46:58,360 --> 00:47:00,759 Speaker 1: getting good I p O alakey asans from the bear 896 00:47:00,840 --> 00:47:03,000 Speaker 1: Sterns of the world, etcetera in the midst of the 897 00:47:03,080 --> 00:47:05,799 Speaker 1: dot com boom, and we rode those things and then 898 00:47:05,840 --> 00:47:08,400 Speaker 1: we flipped them. And that's basically a core of the 899 00:47:08,480 --> 00:47:12,120 Speaker 1: strategy was new tech. That's what we did with new technology. 900 00:47:12,560 --> 00:47:16,400 Speaker 1: UM and so we day traded new technology, which looking 901 00:47:16,560 --> 00:47:18,960 Speaker 1: back on it is like the most ridiculous sentence that 902 00:47:19,040 --> 00:47:23,200 Speaker 1: had you kept those insuances, how would you have done? Uh? 903 00:47:23,520 --> 00:47:25,640 Speaker 1: Not so well because you know, if you think back 904 00:47:25,760 --> 00:47:29,279 Speaker 1: on those that ere it's it's Juniper and j D S, 905 00:47:29,400 --> 00:47:34,120 Speaker 1: Uniphase and UM and you know, there was a lot 906 00:47:34,200 --> 00:47:37,080 Speaker 1: of garbage in there and we were all drinking the 907 00:47:37,120 --> 00:47:39,200 Speaker 1: cool aid of the new economy. Man. This time was 908 00:47:39,239 --> 00:47:43,000 Speaker 1: different so so Mark and Reason apology for the name drop, 909 00:47:43,200 --> 00:47:46,360 Speaker 1: But Mark and Reason says, there's no bad ideas, just 910 00:47:46,600 --> 00:47:49,600 Speaker 1: early ideas. And pets dot com was a disaster, but 911 00:47:49,880 --> 00:47:53,359 Speaker 1: Chiwi is now a giant, uh success story, and it's 912 00:47:53,400 --> 00:47:55,759 Speaker 1: a set effectively. Pets dot com well, and I'm sure 913 00:47:55,800 --> 00:47:58,080 Speaker 1: Amazon is probably the largest seller of pet food in 914 00:47:58,120 --> 00:48:02,040 Speaker 1: the country. You know, I I don't even do anything. 915 00:48:02,120 --> 00:48:05,440 Speaker 1: It's just on a regular subscribe and save and all 916 00:48:05,520 --> 00:48:08,200 Speaker 1: the little dog treats, they all show up every month. 917 00:48:08,320 --> 00:48:10,719 Speaker 1: I think if I if I look back and say, 918 00:48:10,800 --> 00:48:13,560 Speaker 1: there was one thing that I got most wrong about 919 00:48:13,680 --> 00:48:17,719 Speaker 1: my sense of the economy in it wasn't that the 920 00:48:18,680 --> 00:48:20,080 Speaker 1: you know, the rise of the Internet was going to 921 00:48:20,200 --> 00:48:22,560 Speaker 1: change how everything worked. It was that it would be 922 00:48:22,600 --> 00:48:25,839 Speaker 1: concentrated in so few winners. Like looking at it now, 923 00:48:26,080 --> 00:48:29,759 Speaker 1: there actually were so few winners from that era, just 924 00:48:30,080 --> 00:48:34,040 Speaker 1: just handfuls um and yet there were hundreds of companies 925 00:48:34,120 --> 00:48:37,240 Speaker 1: that we were all excited about back then. I remember 926 00:48:38,880 --> 00:48:45,560 Speaker 1: when um Wall Street Week with Lewis Ruckiser, the irrational 927 00:48:45,640 --> 00:48:49,879 Speaker 1: Suberant speech happened. The general recognition that hey, these tech 928 00:48:49,920 --> 00:48:54,239 Speaker 1: stocks have become unmoored from normal valuations, and a lot 929 00:48:54,280 --> 00:48:57,320 Speaker 1: of these companies have no you know, Netscape went public 930 00:48:57,440 --> 00:49:01,280 Speaker 1: and then and was success. That was a giant hunger 931 00:49:01,360 --> 00:49:04,400 Speaker 1: and a demand for these companies. And it was five 932 00:49:04,520 --> 00:49:10,719 Speaker 1: more years before the and that's pretty much it. But 933 00:49:11,000 --> 00:49:15,239 Speaker 1: you know, if you followed traditional metrics, you missed it. 934 00:49:15,320 --> 00:49:17,560 Speaker 1: You drum up. So even though there were a handful 935 00:49:17,600 --> 00:49:22,080 Speaker 1: of all right, Amazon survived, Apple survived, Microsoft clearly survived 936 00:49:22,440 --> 00:49:25,759 Speaker 1: all these company Google came out afterwards, but all these 937 00:49:25,840 --> 00:49:30,759 Speaker 1: companies had giant draw down. I remember post dot com, 938 00:49:30,800 --> 00:49:34,799 Speaker 1: you could have bought Amazon for eight yucks. Well, all 939 00:49:34,840 --> 00:49:36,680 Speaker 1: I did was turned me into a passive investor again. 940 00:49:36,719 --> 00:49:38,760 Speaker 1: You know, I started my career in the indexing space. 941 00:49:39,160 --> 00:49:43,240 Speaker 1: I had this brief, you know, dalliance with ridiculously active 942 00:49:43,320 --> 00:49:46,480 Speaker 1: management literally day trading tech stocks. And then I sort 943 00:49:46,520 --> 00:49:48,680 Speaker 1: of you know, came back to religion if you will. 944 00:49:49,719 --> 00:49:52,440 Speaker 1: So you you briefly, uh, we're eating trade, and then 945 00:49:52,480 --> 00:49:54,880 Speaker 1: you went right back to uh, I got it. I 946 00:49:55,000 --> 00:49:59,200 Speaker 1: understand how that works. Um that that's interesting. So that 947 00:49:59,400 --> 00:50:02,800 Speaker 1: we pretty much went through most of the questions I 948 00:50:02,920 --> 00:50:06,120 Speaker 1: prepped on the way here. Is there any e t 949 00:50:06,320 --> 00:50:08,440 Speaker 1: F thing that you want to talk about? That's a 950 00:50:08,520 --> 00:50:10,400 Speaker 1: technical radio term by the way E t F than 951 00:50:10,560 --> 00:50:12,560 Speaker 1: a t F than is there is there anything I 952 00:50:12,640 --> 00:50:15,200 Speaker 1: didn't ask that you think is important that should the 953 00:50:15,520 --> 00:50:18,360 Speaker 1: listeners should be aware. Yeah. I think that it's reasonable 954 00:50:18,440 --> 00:50:21,120 Speaker 1: to ask questions about this concentration of assets we have 955 00:50:21,200 --> 00:50:23,640 Speaker 1: at the top. I think that was a good question, um. 956 00:50:24,000 --> 00:50:25,719 Speaker 1: And when we look at the black rocks and state 957 00:50:25,719 --> 00:50:29,880 Speaker 1: streets and vanguards to the world and their ownership of equities, 958 00:50:30,200 --> 00:50:33,839 Speaker 1: it is intense right they they combined, between all of them, 959 00:50:34,360 --> 00:50:36,680 Speaker 1: if they all got together as a block to decide 960 00:50:36,719 --> 00:50:40,200 Speaker 1: how they wanted to vote Apple shares, would have substantial 961 00:50:40,400 --> 00:50:43,880 Speaker 1: influence on what Apple's board did. That's the pushback to 962 00:50:44,280 --> 00:50:47,680 Speaker 1: passive is all these guys, they what they can do. 963 00:50:47,800 --> 00:50:49,560 Speaker 1: They can't sell the shares, so what do I care 964 00:50:49,600 --> 00:50:51,680 Speaker 1: what they have to say, But they can vote the 965 00:50:51,719 --> 00:50:55,000 Speaker 1: shares exactly. And I think what determines how an E 966 00:50:55,160 --> 00:50:57,680 Speaker 1: t F manager votes their shares, well, they have a 967 00:50:57,719 --> 00:51:00,160 Speaker 1: proxy department, and I think there's been a lot of 968 00:51:00,200 --> 00:51:03,560 Speaker 1: discussion about this, and there have been. I had I 969 00:51:03,680 --> 00:51:06,680 Speaker 1: had lunch yesterday with a mutual friend, Jan Vannack from 970 00:51:06,800 --> 00:51:11,040 Speaker 1: chick and he we had a great conversation, Um, But 971 00:51:11,120 --> 00:51:13,560 Speaker 1: we had this conversation about corporate governance, and he's a 972 00:51:13,640 --> 00:51:17,520 Speaker 1: proponent of actually limiting the a votability of the shares 973 00:51:17,560 --> 00:51:20,280 Speaker 1: held by pass managers, which to me is a bridge 974 00:51:20,320 --> 00:51:23,000 Speaker 1: too far, precisely for the reason you're doing what you're saying, 975 00:51:23,040 --> 00:51:24,680 Speaker 1: which is that, well, if they just hold the shares 976 00:51:24,680 --> 00:51:27,400 Speaker 1: forever and they're never gonna sell, then effectively they're just 977 00:51:27,400 --> 00:51:29,680 Speaker 1: gonna be rubber stamps from management forever and they sort 978 00:51:29,719 --> 00:51:33,239 Speaker 1: of block and well, and that this is my counter, 979 00:51:33,400 --> 00:51:35,680 Speaker 1: which is that I think if you look at, for instance, 980 00:51:35,800 --> 00:51:38,920 Speaker 1: just the SMP five three huge e t fs, one 981 00:51:39,040 --> 00:51:41,640 Speaker 1: from Vanguard, one from State Street, one from black Rock, 982 00:51:42,280 --> 00:51:44,880 Speaker 1: I think in ten years, when you go to decide 983 00:51:44,920 --> 00:51:48,080 Speaker 1: which SMP E t F you want to buy, you're 984 00:51:48,120 --> 00:51:50,520 Speaker 1: not gonna care much about costs. They're all effectively going 985 00:51:50,560 --> 00:51:52,520 Speaker 1: to be free, They're all going to be well managed, 986 00:51:52,520 --> 00:51:54,640 Speaker 1: They're the performance is going to be with the basis 987 00:51:54,640 --> 00:51:57,839 Speaker 1: point of each other. But what will be different is, well, 988 00:51:57,920 --> 00:51:59,880 Speaker 1: how does black Rock vote their shares? How does van 989 00:52:00,040 --> 00:52:03,480 Speaker 1: Car vote their shares? And I think that transparency about 990 00:52:04,120 --> 00:52:07,080 Speaker 1: what is important in corporate governance is going to start 991 00:52:07,239 --> 00:52:10,520 Speaker 1: being much more transparent and much more important to investors, 992 00:52:10,600 --> 00:52:12,600 Speaker 1: not just at the institutional level where it is now. 993 00:52:12,800 --> 00:52:16,239 Speaker 1: So we haven't really talked about E s G, and 994 00:52:16,400 --> 00:52:20,120 Speaker 1: that's really a whole another conversation, but even non E 995 00:52:20,400 --> 00:52:23,759 Speaker 1: s G holdings like the SMP five hundred could have 996 00:52:23,960 --> 00:52:27,200 Speaker 1: an E s G differentiator depending on how black Rock 997 00:52:27,280 --> 00:52:29,680 Speaker 1: van Good State Street. State Street has been. State Street 998 00:52:29,680 --> 00:52:31,320 Speaker 1: has been really upfront with this with their sort of 999 00:52:31,320 --> 00:52:34,000 Speaker 1: pushed on women in diversity. You know, they actually were 1000 00:52:34,280 --> 00:52:36,640 Speaker 1: very vocal and said, hey, we actually just voted against 1001 00:52:36,680 --> 00:52:40,080 Speaker 1: management on four hundred board seat elections in large cap 1002 00:52:40,200 --> 00:52:43,040 Speaker 1: US companies because we wanted to increase the diversity on 1003 00:52:43,120 --> 00:52:46,279 Speaker 1: their boards. That's a pretty bold move. And we've seen, 1004 00:52:46,520 --> 00:52:48,840 Speaker 1: you know, a letter from Larry fankat black Rock that 1005 00:52:48,960 --> 00:52:51,440 Speaker 1: was a big Wall Street total up ed piece about 1006 00:52:51,760 --> 00:52:54,279 Speaker 1: you get your acts together. Yeah, and and so there's 1007 00:52:54,280 --> 00:52:56,320 Speaker 1: a lot of discussion going on around this, and some 1008 00:52:56,440 --> 00:52:59,640 Speaker 1: of this is a reaction to demands from the institutional 1009 00:52:59,680 --> 00:53:03,400 Speaker 1: and alman community, which often has strictures in their investment 1010 00:53:03,440 --> 00:53:06,280 Speaker 1: guidelines that says, you know, we won't invest in fossil 1011 00:53:06,320 --> 00:53:09,120 Speaker 1: fuels or something like that. Um, they're the ones who 1012 00:53:09,200 --> 00:53:11,000 Speaker 1: are pushing this, but I think it's going to become 1013 00:53:11,000 --> 00:53:14,719 Speaker 1: a marketing issue in the next ten years. I think 1014 00:53:14,760 --> 00:53:16,880 Speaker 1: that's really cool. Larry Fink is another one. I have 1015 00:53:16,960 --> 00:53:19,160 Speaker 1: to get in here. He's on my He's on my list. 1016 00:53:19,200 --> 00:53:20,879 Speaker 1: If you can make it intro, I would, I would 1017 00:53:20,880 --> 00:53:23,080 Speaker 1: appreciate what I can. All right, I don't have you 1018 00:53:23,320 --> 00:53:25,640 Speaker 1: all day, so I want to get to some of 1019 00:53:25,760 --> 00:53:29,759 Speaker 1: my favorite questions. Um. These are the questions I asked 1020 00:53:29,800 --> 00:53:35,120 Speaker 1: all of our guests, and they often are revealing. And 1021 00:53:35,239 --> 00:53:38,239 Speaker 1: let's start with what's the most important thing that most 1022 00:53:38,280 --> 00:53:41,480 Speaker 1: people don't know about you? Um? You know, I think 1023 00:53:41,840 --> 00:53:44,320 Speaker 1: you know. We hit briefly on sort of my initial 1024 00:53:44,440 --> 00:53:49,279 Speaker 1: foray into into screenwriting, into trying to be a creative writer. UM. 1025 00:53:49,440 --> 00:53:52,880 Speaker 1: I tend to actually think about myself first informist being 1026 00:53:52,920 --> 00:53:55,120 Speaker 1: a writer. Right. I happen to have ended up in 1027 00:53:55,160 --> 00:53:57,400 Speaker 1: finance for most of my career. I happen to have 1028 00:53:57,480 --> 00:53:59,719 Speaker 1: been locked into passive investing in ets for the last 1029 00:53:59,760 --> 00:54:02,520 Speaker 1: twin of years. But ultimately I think of myself as 1030 00:54:02,560 --> 00:54:05,440 Speaker 1: a writer and a communicator and an educator. Um, and 1031 00:54:05,600 --> 00:54:07,200 Speaker 1: it really does come back. I mean, if I had 1032 00:54:07,239 --> 00:54:09,239 Speaker 1: to go back and change one thing in my career, 1033 00:54:09,360 --> 00:54:11,680 Speaker 1: it would not be getting a creative writing degree from 1034 00:54:11,680 --> 00:54:14,040 Speaker 1: the University of Massachusetts. I would hold on to that forever. 1035 00:54:14,160 --> 00:54:16,840 Speaker 1: I might give up the business degree. Really that that's interesting. 1036 00:54:16,880 --> 00:54:20,440 Speaker 1: There were some parallels there that I didn't realize that. 1037 00:54:20,640 --> 00:54:25,799 Speaker 1: That's quite quite fascinating. Who are some of your early mentors? Uh? 1038 00:54:26,120 --> 00:54:29,200 Speaker 1: You know, I would say I went to Hollywood with 1039 00:54:29,520 --> 00:54:32,640 Speaker 1: some pretty grand ambitions and the woman that I ended 1040 00:54:32,680 --> 00:54:35,320 Speaker 1: up working for was a woman named Tara Sandler. And 1041 00:54:35,960 --> 00:54:39,400 Speaker 1: she wouldn't recognize me, probably in retrospect at all, but 1042 00:54:39,520 --> 00:54:43,399 Speaker 1: she was the producer for this live TV reality show 1043 00:54:43,520 --> 00:54:45,359 Speaker 1: that we were doing every day in ninety minutes live 1044 00:54:45,400 --> 00:54:51,120 Speaker 1: TV called Home. And she was an unbelievable force in 1045 00:54:51,239 --> 00:54:55,040 Speaker 1: that business, you know, very male dominated culture, very young culture. 1046 00:54:55,440 --> 00:54:57,840 Speaker 1: And she sort of showed me that you can be 1047 00:54:58,040 --> 00:55:01,359 Speaker 1: both compassionate and a hardass at the same time. UM, 1048 00:55:01,600 --> 00:55:03,960 Speaker 1: and was both of those things to me and sort 1049 00:55:04,000 --> 00:55:06,480 Speaker 1: of whipped me into shape in a way that I 1050 00:55:06,520 --> 00:55:08,840 Speaker 1: think I desperately needed at the age of twenty or 1051 00:55:08,880 --> 00:55:11,680 Speaker 1: whatever it was when I ended up in Hollywood for uh. 1052 00:55:11,800 --> 00:55:15,600 Speaker 1: And so she's gone on to produce literally hundreds of 1053 00:55:15,680 --> 00:55:19,360 Speaker 1: reality TV shows since then, House Hunters and things like that, 1054 00:55:20,080 --> 00:55:23,080 Speaker 1: and UH, and has had a hugely successful career. But 1055 00:55:23,200 --> 00:55:25,719 Speaker 1: I look back on like, you know, bosses that I've 1056 00:55:25,800 --> 00:55:28,400 Speaker 1: had and mentors that I've had, and yeah, their investment folks. 1057 00:55:28,480 --> 00:55:30,400 Speaker 1: You know, I got to work with Larry Tint at 1058 00:55:30,520 --> 00:55:32,759 Speaker 1: Black Rock and Blake Grossman and folks like that who 1059 00:55:32,800 --> 00:55:35,800 Speaker 1: are super influential. But I, you know, it would I 1060 00:55:35,880 --> 00:55:38,320 Speaker 1: be the same person without her, you know, taking me 1061 00:55:38,360 --> 00:55:41,880 Speaker 1: in the backside. Probably not. That's that's quite interesting. What 1062 00:55:41,960 --> 00:55:44,680 Speaker 1: about investors who influenced the way you think about the 1063 00:55:44,719 --> 00:55:48,319 Speaker 1: world of investments? You know, it's hard not to say 1064 00:55:48,400 --> 00:55:51,440 Speaker 1: Burton Malkill, just because you know, if if I look 1065 00:55:51,520 --> 00:55:54,480 Speaker 1: at the you know, my current thinking about markets and 1066 00:55:54,600 --> 00:55:57,680 Speaker 1: the difficulty of active management, not the impossibility, but the 1067 00:55:57,760 --> 00:56:01,320 Speaker 1: extreme difficulty of successful active manage meant um, I always 1068 00:56:01,400 --> 00:56:03,759 Speaker 1: end up coming back to the random walk. It just 1069 00:56:04,160 --> 00:56:07,239 Speaker 1: it rings true. I guess the counter valance that would 1070 00:56:07,280 --> 00:56:10,040 Speaker 1: be um for the same era of my life in 1071 00:56:10,120 --> 00:56:13,000 Speaker 1: my early twenties looking at you know, Peter Lynch and 1072 00:56:13,320 --> 00:56:16,200 Speaker 1: his you know much more. Go to the mall, find 1073 00:56:16,239 --> 00:56:18,600 Speaker 1: the stories you like, figure out how they run their business, 1074 00:56:18,760 --> 00:56:21,120 Speaker 1: learn about it, and then invest in it, which is 1075 00:56:21,160 --> 00:56:24,759 Speaker 1: sort of the antithesis of the random walk, UM, I think, 1076 00:56:24,880 --> 00:56:29,040 Speaker 1: and then for the Ben Graham intelligent investor version of that, 1077 00:56:29,239 --> 00:56:32,040 Speaker 1: which is like, really understand where the values are in 1078 00:56:32,080 --> 00:56:36,279 Speaker 1: a company, They're They're almost diametrically opposed in some ways. 1079 00:56:36,320 --> 00:56:38,560 Speaker 1: I tend to think of Peter Lynch and and Uh 1080 00:56:38,920 --> 00:56:41,080 Speaker 1: and Ben Graham is sort of opposite ends of the 1081 00:56:41,920 --> 00:56:45,399 Speaker 1: active investing food chain. But I think that that really 1082 00:56:45,480 --> 00:56:48,359 Speaker 1: helps shape my worldview having those three in the mix. 1083 00:56:49,120 --> 00:56:52,080 Speaker 1: Let's talk You mentioned intelligent investor Ben Graham. What are 1084 00:56:52,160 --> 00:56:55,200 Speaker 1: some of your favorite books? Fiction, non fiction, investing related 1085 00:56:55,880 --> 00:56:58,560 Speaker 1: or otherwise. So Uh, and you and I have talked 1086 00:56:58,600 --> 00:57:03,040 Speaker 1: about we have We've talked about frightening overlap between our bookshelf. 1087 00:57:03,200 --> 00:57:06,120 Speaker 1: I tend to read a lot of genre fiction, science 1088 00:57:06,160 --> 00:57:10,400 Speaker 1: fiction in particular. I'm a big Hineland fan. Do do 1089 00:57:10,640 --> 00:57:13,360 Speaker 1: Tell mentioned a few Rubberts. Well, It's a Stranger in 1090 00:57:13,360 --> 00:57:16,400 Speaker 1: a Strange Land is one. I dropped that book for sure, Definitely, 1091 00:57:16,840 --> 00:57:19,600 Speaker 1: that's one that UM, I don't reread it every year. 1092 00:57:19,720 --> 00:57:21,760 Speaker 1: My wife does. There's a copy that just sits on 1093 00:57:21,840 --> 00:57:24,240 Speaker 1: her nightstand. Really um and the and she just heard 1094 00:57:24,360 --> 00:57:29,160 Speaker 1: rolls the um Lord of the Rings trilogy. But I 1095 00:57:29,720 --> 00:57:31,720 Speaker 1: had to stop that at a certain point so, but 1096 00:57:31,960 --> 00:57:35,720 Speaker 1: more recently, um, wait before you move beyond Heineland. Yeah. 1097 00:57:36,160 --> 00:57:39,560 Speaker 1: One of my old time favorite quotes comes from the 1098 00:57:39,640 --> 00:57:43,560 Speaker 1: notebooks of Lazarus Long, which is, never try and teach 1099 00:57:43,600 --> 00:57:46,680 Speaker 1: a pig to sing. It wastes your time, and it 1100 00:57:46,760 --> 00:57:51,640 Speaker 1: always the pig. I just I just love that and 1101 00:57:51,880 --> 00:57:55,720 Speaker 1: and that. Having read that fifty years ago and then 1102 00:57:55,840 --> 00:57:59,200 Speaker 1: rereading it a decade ago, it was like a light 1103 00:57:59,280 --> 00:58:01,800 Speaker 1: bulb went off on, like, oh, I'm teaching pigs to sing, 1104 00:58:01,880 --> 00:58:04,840 Speaker 1: and I have to study that the other one for years. 1105 00:58:04,960 --> 00:58:07,800 Speaker 1: My password for like, it's not anymore, so I'll say it, 1106 00:58:08,040 --> 00:58:10,280 Speaker 1: but um tan Staffel. There ain't no such thing as 1107 00:58:10,320 --> 00:58:13,400 Speaker 1: a freelan, which is another Lazarus Long is um um 1108 00:58:13,680 --> 00:58:16,240 Speaker 1: that that you know, all of my password had Tan Staffel. 1109 00:58:16,280 --> 00:58:18,760 Speaker 1: In the middle of somewhere you could go through a 1110 00:58:18,800 --> 00:58:22,600 Speaker 1: whole run of of Hinlan books. They were like every 1111 00:58:22,760 --> 00:58:26,840 Speaker 1: ten year old science fiction geek discovers Heinland and works 1112 00:58:26,840 --> 00:58:30,120 Speaker 1: through the whole the whole catalog. To me, the new 1113 00:58:30,200 --> 00:58:34,960 Speaker 1: Heinland is China. Melville we would who wrote. The most 1114 00:58:35,040 --> 00:58:36,880 Speaker 1: recent book I wrote was called The City in the City, 1115 00:58:37,760 --> 00:58:43,480 Speaker 1: which is this bizarre book about how from effectively a 1116 00:58:43,560 --> 00:58:47,640 Speaker 1: new Jerusalem in which you have it's not explicitly saying this, 1117 00:58:47,720 --> 00:58:50,000 Speaker 1: but you have two cultures that don't agree with each 1118 00:58:50,000 --> 00:58:52,760 Speaker 1: other and can't get along for deep held reasons. City 1119 00:58:52,880 --> 00:58:55,440 Speaker 1: in a city, the city in the city and the 1120 00:58:55,520 --> 00:58:58,400 Speaker 1: city and they and they sort of live in the 1121 00:58:58,480 --> 00:59:01,640 Speaker 1: same physical space but ignore or each other. And it's 1122 00:59:01,680 --> 00:59:05,320 Speaker 1: a really interesting construct. And then there's a detective story 1123 00:59:05,360 --> 00:59:07,760 Speaker 1: that happens in the middle of it. Um. But She's 1124 00:59:07,800 --> 00:59:10,800 Speaker 1: she's sort of my current favorite. What tell him? What 1125 00:59:10,920 --> 00:59:12,720 Speaker 1: else do you? What else do you like outside of 1126 00:59:12,960 --> 00:59:15,040 Speaker 1: or from within science? I tend to. I tend to 1127 00:59:15,080 --> 00:59:18,960 Speaker 1: also read um stuff that's as far afield from my 1128 00:59:19,080 --> 00:59:20,880 Speaker 1: day to day life as I can get. So I 1129 00:59:21,000 --> 00:59:26,400 Speaker 1: like to read science, UM shows and philosophy, um um. 1130 00:59:26,520 --> 00:59:29,479 Speaker 1: Well go to Lescherbach is one of my favorite. Didn't 1131 00:59:29,480 --> 00:59:32,080 Speaker 1: we talk about that? I don't so. I had a 1132 00:59:32,200 --> 00:59:36,040 Speaker 1: philosophy class in college and that was one of the books. 1133 00:59:37,360 --> 00:59:40,840 Speaker 1: It's amazing, it's at it holds up, it's not an 1134 00:59:40,880 --> 00:59:44,840 Speaker 1: old dated it's absolutely offend someone else mentioned it. I'll 1135 00:59:44,840 --> 00:59:47,000 Speaker 1: have to go through the my list of books and 1136 00:59:47,040 --> 00:59:50,960 Speaker 1: see who else. But but that is just an unbelievable book. Yeah, 1137 00:59:51,080 --> 00:59:54,360 Speaker 1: so I so things like that. Um, there aren't many 1138 00:59:54,440 --> 00:59:56,680 Speaker 1: things like that, No, there aren't. That is that is 1139 00:59:56,760 --> 00:59:59,760 Speaker 1: a I mean like the Panda's Thumb, like anthropology stuff 1140 00:59:59,800 --> 01:00:02,760 Speaker 1: and stumb I haven't read. Yeah, did you ever read 1141 01:00:02,880 --> 01:00:05,400 Speaker 1: Last Ape Standing We talked? Yeah, yeah, yeah, that that's 1142 01:00:05,440 --> 01:00:09,680 Speaker 1: a really fascinating science book. And Soul of an Octopus 1143 01:00:09,800 --> 01:00:11,520 Speaker 1: was another, so that you turned me on the Soul 1144 01:00:11,520 --> 01:00:13,200 Speaker 1: of an Octopus, which did right up my alley. That 1145 01:00:13,280 --> 01:00:15,880 Speaker 1: kind of nonfiction where you go into a world that 1146 01:00:16,080 --> 01:00:19,880 Speaker 1: is not related to anything that you normally just give 1147 01:00:19,920 --> 01:00:21,760 Speaker 1: me more. I have my own list books. I want 1148 01:00:21,760 --> 01:00:26,040 Speaker 1: to get your books. So, um the so I'm a 1149 01:00:26,080 --> 01:00:29,880 Speaker 1: big John Scalz fan. John Scalz is a science fiction writer. 1150 01:00:30,200 --> 01:00:32,040 Speaker 1: I'm reading a great one right now that won the 1151 01:00:32,120 --> 01:00:36,000 Speaker 1: Hugo I think six years ago, called Red Shirts, which 1152 01:00:36,080 --> 01:00:38,280 Speaker 1: is trying to explain why all the Red Shirts and 1153 01:00:38,320 --> 01:00:41,200 Speaker 1: star Trek are always getting killed. Uh, And it creates 1154 01:00:41,280 --> 01:00:45,160 Speaker 1: this whole sort of feasible construct about what what how 1155 01:00:45,360 --> 01:00:47,720 Speaker 1: how Starfleet could exist in a world where they're just 1156 01:00:47,800 --> 01:00:50,800 Speaker 1: killing off all the people in Red Shirt? And Uh. 1157 01:00:50,880 --> 01:00:53,120 Speaker 1: I love stuff like that. I love things that sort 1158 01:00:53,120 --> 01:00:56,600 Speaker 1: of break the mold. Um. I've actually you had I'm 1159 01:00:57,160 --> 01:00:59,800 Speaker 1: pardon the name, you had a gentleman talking about blockchain 1160 01:01:00,240 --> 01:01:03,120 Speaker 1: six or seven episodes. Yeah, I've read his book on 1161 01:01:03,200 --> 01:01:07,280 Speaker 1: blockchain to books. Yeah, so I've been digging deep into 1162 01:01:07,880 --> 01:01:10,520 Speaker 1: that sort of part of the technology. Um. And then 1163 01:01:10,560 --> 01:01:13,320 Speaker 1: I read a lot of really boring plumbing books about 1164 01:01:14,160 --> 01:01:19,000 Speaker 1: about about the industry. So like so nonfiction nonfiction stuff, um, 1165 01:01:19,200 --> 01:01:22,440 Speaker 1: about the mechanics of of how finance works. Yeah, Like 1166 01:01:23,080 --> 01:01:25,800 Speaker 1: this is the nerdiest one you'll ever hear of. Rob Posen, 1167 01:01:25,880 --> 01:01:27,959 Speaker 1: who is a fidelity for years, wrote a book called 1168 01:01:28,080 --> 01:01:31,160 Speaker 1: After the Trade Is Made, which is about trade settlement. 1169 01:01:31,320 --> 01:01:34,760 Speaker 1: It's like a thousand pages long, and it is so great. 1170 01:01:35,000 --> 01:01:36,640 Speaker 1: It was. It's one of these books where when you 1171 01:01:36,720 --> 01:01:40,360 Speaker 1: read it, you now know this like arcane knowledge that 1172 01:01:40,560 --> 01:01:43,720 Speaker 1: like eight other people in the industry actually understand. I 1173 01:01:43,960 --> 01:01:47,640 Speaker 1: love that kind of thing. I love digging deep into 1174 01:01:47,720 --> 01:01:50,760 Speaker 1: something that we all take for granted and then teasing 1175 01:01:50,840 --> 01:01:54,040 Speaker 1: out the actual under knife underneath, you know, underpinnings of 1176 01:01:54,080 --> 01:01:55,520 Speaker 1: how it all works. All right, So I'm going to 1177 01:01:55,600 --> 01:01:58,360 Speaker 1: make a book recommendation to you, and I'm assuming you 1178 01:01:58,440 --> 01:02:00,720 Speaker 1: haven't read it because of the data of it. But 1179 01:02:00,880 --> 01:02:04,600 Speaker 1: did you have a read Black Monday by Tim Metz. Alright, 1180 01:02:04,720 --> 01:02:09,280 Speaker 1: so it's the entire history before, during, and after, uh 1181 01:02:09,400 --> 01:02:13,520 Speaker 1: the eight seven crash and all of the things you're describing, 1182 01:02:13,640 --> 01:02:17,160 Speaker 1: the mechanics of the introduction of futures and how portfolio 1183 01:02:17,200 --> 01:02:19,720 Speaker 1: insurance worked and how the trades were executed and settled 1184 01:02:19,960 --> 01:02:23,600 Speaker 1: and where it broke down. It's and it's a world 1185 01:02:23,640 --> 01:02:28,240 Speaker 1: that doesn't exist anymore, but it it surprisingly does. Actually 1186 01:02:29,640 --> 01:02:33,280 Speaker 1: that actually still does. We've replaced portfolio insurance with swaps 1187 01:02:33,360 --> 01:02:36,160 Speaker 1: markets and all sorts of other things. But um, they're 1188 01:02:36,200 --> 01:02:39,360 Speaker 1: surprisingly number, surpurprising number of things that are still true 1189 01:02:39,440 --> 01:02:41,360 Speaker 1: today that we're true in eighty seven. That's a good 1190 01:02:41,360 --> 01:02:44,360 Speaker 1: one that I'll take that one absolutely. So So what 1191 01:02:44,640 --> 01:02:47,400 Speaker 1: is uh, what do you find most exciting right now 1192 01:02:47,640 --> 01:02:50,840 Speaker 1: about the et F space? Uh, well, there's no obviously 1193 01:02:51,480 --> 01:02:54,480 Speaker 1: new ideas like the bitcoin et F I think are interesting. 1194 01:02:54,640 --> 01:02:57,480 Speaker 1: I think the stuff we talked about in corporate governance 1195 01:02:57,520 --> 01:03:00,320 Speaker 1: I think is interesting. I actually think the most interesting 1196 01:03:00,400 --> 01:03:03,040 Speaker 1: thing related ish to e T S is what's going 1197 01:03:03,080 --> 01:03:06,200 Speaker 1: on in direct indexing, which is what direct indexing. You 1198 01:03:06,280 --> 01:03:09,960 Speaker 1: and I have had this conversation before with custodians explain 1199 01:03:10,040 --> 01:03:12,400 Speaker 1: what direct index. Yes, so their firms like M one 1200 01:03:12,520 --> 01:03:14,920 Speaker 1: Finance and Wealth Front are to the come to the 1201 01:03:15,000 --> 01:03:18,360 Speaker 1: top of my head, that are doing this effectively. Instead 1202 01:03:18,440 --> 01:03:20,120 Speaker 1: of going to an et F provider, you go to 1203 01:03:20,200 --> 01:03:22,640 Speaker 1: a broker like M one Finance and you'd say, here's 1204 01:03:22,680 --> 01:03:26,920 Speaker 1: my hundred thousand bucks, and you would subscribe to a portfolio, 1205 01:03:27,160 --> 01:03:29,000 Speaker 1: so you would say, I would like to be in 1206 01:03:29,040 --> 01:03:31,560 Speaker 1: the SMP five hundred. Here's my hundred thousand dollars. Well, 1207 01:03:31,560 --> 01:03:33,439 Speaker 1: you can't really buy all this doc in the SMP 1208 01:03:33,560 --> 01:03:36,960 Speaker 1: five hundred and the rate weights because the values don't 1209 01:03:37,000 --> 01:03:39,480 Speaker 1: line up. So instead what they do is they just 1210 01:03:39,800 --> 01:03:44,920 Speaker 1: roll your desired position into the firm's overall desired position 1211 01:03:45,320 --> 01:03:48,240 Speaker 1: and assign you your fractional ownership of the shares that 1212 01:03:48,320 --> 01:03:50,520 Speaker 1: make up the SMP five hundred. So at the end 1213 01:03:50,560 --> 01:03:53,320 Speaker 1: of the day, and one knows we have a trillion 1214 01:03:53,360 --> 01:03:56,640 Speaker 1: dollars or whatever it is, and Dave's hundred thousand is 1215 01:03:56,920 --> 01:04:00,280 Speaker 1: this economic exposure, So we need to own these errors 1216 01:04:00,320 --> 01:04:02,920 Speaker 1: to back up that economic exposure. So they do the 1217 01:04:03,000 --> 01:04:05,760 Speaker 1: fractional share keeping, So I own a quarter of a 1218 01:04:05,760 --> 01:04:07,920 Speaker 1: share of Apple is opposed to a whole share of Apples. Now, 1219 01:04:08,040 --> 01:04:10,640 Speaker 1: why is that superior to just spending eight bucks and 1220 01:04:10,840 --> 01:04:14,160 Speaker 1: basis points in buying the TF. Well, it cuts the 1221 01:04:14,280 --> 01:04:17,520 Speaker 1: issuer out of the equation entirely. But it's three bibs 1222 01:04:17,640 --> 01:04:20,240 Speaker 1: or five bibs. Who cares. Well, But if that three 1223 01:04:20,280 --> 01:04:25,040 Speaker 1: bibs can be one, it's four bibs to me, looks 1224 01:04:25,840 --> 01:04:27,960 Speaker 1: between one. So the reason why it's interesting is not 1225 01:04:28,080 --> 01:04:30,080 Speaker 1: because it cuts the three basis points down to what. 1226 01:04:30,840 --> 01:04:33,280 Speaker 1: The reason it's interesting is because it makes a direct 1227 01:04:33,360 --> 01:04:36,760 Speaker 1: connection between the intellectual property of investing, which is really 1228 01:04:36,760 --> 01:04:40,680 Speaker 1: all we care about, and me as the investor, removing 1229 01:04:40,720 --> 01:04:44,360 Speaker 1: effectively all of the middlemen except the transaction engine, which 1230 01:04:44,440 --> 01:04:45,960 Speaker 1: is always going to be a broker somewhere in the 1231 01:04:46,040 --> 01:04:49,080 Speaker 1: middle making the transaction. So what that means is I 1232 01:04:49,200 --> 01:04:51,600 Speaker 1: can now go and say instead of I want the 1233 01:04:51,720 --> 01:04:54,080 Speaker 1: SMP five hundred, I can say I want the SMP 1234 01:04:54,200 --> 01:04:57,520 Speaker 1: five hundred, but I don't want Apple. That's impossible to 1235 01:04:57,560 --> 01:04:59,560 Speaker 1: do with an ETN like I have to go short 1236 01:04:59,640 --> 01:05:03,200 Speaker 1: Apple out of the portfolio. So taking the best part 1237 01:05:03,280 --> 01:05:09,040 Speaker 1: about indexing and adding human terrible judgment too, well, you 1238 01:05:09,120 --> 01:05:11,919 Speaker 1: and I have disagreed, So so yes, it does open 1239 01:05:12,040 --> 01:05:14,360 Speaker 1: up that. But what it really does is it lets 1240 01:05:14,880 --> 01:05:19,080 Speaker 1: UH an index provider mass customized and a useful fashion. 1241 01:05:19,200 --> 01:05:20,680 Speaker 1: So now all of a sudden, you could come up 1242 01:05:20,720 --> 01:05:23,640 Speaker 1: with six different versions of the SMP five hundred that 1243 01:05:23,720 --> 01:05:27,040 Speaker 1: have different E s G slams, no gun ownership, or 1244 01:05:27,120 --> 01:05:29,440 Speaker 1: no sin stocks, or load up on the sin stocks 1245 01:05:29,480 --> 01:05:32,960 Speaker 1: because I think that's oversold or whatever, and now I 1246 01:05:33,040 --> 01:05:35,960 Speaker 1: can have that sort of personalized index service. It also 1247 01:05:36,040 --> 01:05:38,480 Speaker 1: lets you do things that can be very useful, so 1248 01:05:38,600 --> 01:05:40,360 Speaker 1: like if it's a tax account, you can do single 1249 01:05:40,400 --> 01:05:44,560 Speaker 1: stock UH harvesting, UD those kinds of issue. You can 1250 01:05:44,600 --> 01:05:47,120 Speaker 1: take into account the fact that you know, I, as 1251 01:05:47,160 --> 01:05:49,840 Speaker 1: a CEBO employee have cebow stock, maybe I don't want 1252 01:05:49,840 --> 01:05:53,200 Speaker 1: to load up with more cebow stock make sense? So 1253 01:05:53,600 --> 01:05:57,640 Speaker 1: if only ge UH employees had that, yeah, exactly, well 1254 01:05:57,800 --> 01:05:59,360 Speaker 1: and that and that is a real problem for a 1255 01:05:59,440 --> 01:06:02,680 Speaker 1: lot of corporate America. So I think that direct indexing 1256 01:06:02,760 --> 01:06:07,720 Speaker 1: model eventually supplants the entire package product market. Like why 1257 01:06:07,800 --> 01:06:09,640 Speaker 1: do I actually need a mutual fund company in the 1258 01:06:09,720 --> 01:06:13,200 Speaker 1: mix if I want to be in a smart beta product? 1259 01:06:13,520 --> 01:06:15,400 Speaker 1: Why do I not just have a direct relationship with 1260 01:06:15,480 --> 01:06:17,960 Speaker 1: rob or not at research affiliates? Like why can't I 1261 01:06:18,040 --> 01:06:23,040 Speaker 1: just subscribe to his raffie. We'll see if that catches on. 1262 01:06:23,520 --> 01:06:25,160 Speaker 1: Tell us about the time you failed and what you 1263 01:06:25,320 --> 01:06:27,680 Speaker 1: learned from the experience, boy, other than the big one, 1264 01:06:27,880 --> 01:06:32,280 Speaker 1: Like I mean, we talked about open fund education one. 1265 01:06:32,680 --> 01:06:35,720 Speaker 1: Um boy, I've made some really great mistakes as parent. 1266 01:06:36,320 --> 01:06:40,080 Speaker 1: Parent parents, parents make mistakes all the time, and uh, 1267 01:06:40,640 --> 01:06:44,120 Speaker 1: you know, I think I underestimate my kids a lot. 1268 01:06:44,680 --> 01:06:49,760 Speaker 1: Um so specific examples, you know, I've I've I've traveled 1269 01:06:49,840 --> 01:06:52,840 Speaker 1: with my daughter pretty extensively. She's now in college. And 1270 01:06:53,080 --> 01:06:55,800 Speaker 1: we went to Paris when she was like fourteen or 1271 01:06:55,880 --> 01:06:59,600 Speaker 1: something like that, and we were walking through some museum 1272 01:06:59,680 --> 01:07:01,040 Speaker 1: and I was like, oh, well, we should see this, 1273 01:07:01,120 --> 01:07:02,920 Speaker 1: and we should see that, we should see this other thing, 1274 01:07:03,360 --> 01:07:07,080 Speaker 1: and and she got really annoyed and ended up just saying, 1275 01:07:07,400 --> 01:07:09,400 Speaker 1: I've already seen all of these things on the internet. 1276 01:07:09,440 --> 01:07:10,959 Speaker 1: I want to see all the things that I can't 1277 01:07:11,040 --> 01:07:14,480 Speaker 1: see and created our own, her own path through cors 1278 01:07:14,560 --> 01:07:18,240 Speaker 1: the louver that never get photographed. And like my failure 1279 01:07:18,320 --> 01:07:20,760 Speaker 1: to realize her intelligence is something that I think I've 1280 01:07:20,800 --> 01:07:24,480 Speaker 1: done over and over and over again. That's that's kind 1281 01:07:24,480 --> 01:07:28,040 Speaker 1: of interesting. Um So, speaking of youth, give us Uh, 1282 01:07:28,280 --> 01:07:30,240 Speaker 1: the sort of advice you would give to a millennial 1283 01:07:30,680 --> 01:07:37,760 Speaker 1: or recent college grad who was um looking for career advice. Yeah, 1284 01:07:37,800 --> 01:07:41,280 Speaker 1: I actually get this one a lot. The number one 1285 01:07:41,400 --> 01:07:44,160 Speaker 1: thing I could say is pick up the goddamn phone, 1286 01:07:45,040 --> 01:07:47,440 Speaker 1: like the number of And this isn't a millennial thing. 1287 01:07:47,560 --> 01:07:49,480 Speaker 1: I've had folks that I've hired who were in their 1288 01:07:49,520 --> 01:07:52,800 Speaker 1: forties and who were in you know, they're not quite twenties. Yet. 1289 01:07:53,200 --> 01:07:56,400 Speaker 1: There is this reluctance and modern culture to actually pick 1290 01:07:56,520 --> 01:07:59,840 Speaker 1: up a dang telephone and have a conversation with somebody 1291 01:08:00,000 --> 01:08:02,120 Speaker 1: opposed to sending them an email or sending them a text. 1292 01:08:02,560 --> 01:08:06,880 Speaker 1: And the difference is enormous, Like that human connection of 1293 01:08:07,080 --> 01:08:10,800 Speaker 1: talking to somebody often is the difference between a lifelong 1294 01:08:10,880 --> 01:08:13,360 Speaker 1: relationship where you can get something out of that relationship 1295 01:08:13,400 --> 01:08:16,479 Speaker 1: in a bilateral way, and a transactional relationship where you 1296 01:08:16,560 --> 01:08:18,840 Speaker 1: just simply get a thing done and then forget about it. So, 1297 01:08:19,439 --> 01:08:22,680 Speaker 1: actually learning how to make and have good conversations on 1298 01:08:22,800 --> 01:08:25,640 Speaker 1: the phone and in person is a dying art and 1299 01:08:25,680 --> 01:08:29,000 Speaker 1: it's not something anybody teaches. Interesting And our final question, 1300 01:08:29,360 --> 01:08:31,639 Speaker 1: what do you know about the world of ets today 1301 01:08:32,200 --> 01:08:37,080 Speaker 1: that you wish you knew twenty five years ago. Oh boy, um, 1302 01:08:37,680 --> 01:08:40,240 Speaker 1: I I know a lot more about how you can 1303 01:08:40,520 --> 01:08:42,680 Speaker 1: step on your own feet with trading. I used to 1304 01:08:43,479 --> 01:08:47,000 Speaker 1: uh sort of dismissed that, like the trading infrastructure works fine, whatever, 1305 01:08:47,040 --> 01:08:49,400 Speaker 1: you work with a broker. Uh. Most of the horror 1306 01:08:49,439 --> 01:08:51,719 Speaker 1: stories that fill up my mailbox are people who don't 1307 01:08:51,760 --> 01:08:55,759 Speaker 1: have good trading hygiene, who you know, trading right. They 1308 01:08:55,840 --> 01:08:57,840 Speaker 1: do something they shouldn't do right. They put in a 1309 01:08:57,920 --> 01:09:01,000 Speaker 1: market order in the midst of a crazy volatile day, 1310 01:09:01,120 --> 01:09:02,840 Speaker 1: and they put in a market order in some tech 1311 01:09:02,880 --> 01:09:05,080 Speaker 1: e t F and they're surprised when they get an 1312 01:09:05,080 --> 01:09:08,280 Speaker 1: execution five percent different than what they expected. Right. And 1313 01:09:08,400 --> 01:09:10,519 Speaker 1: that's not E t F being broken. It's the e 1314 01:09:10,600 --> 01:09:14,240 Speaker 1: t F relying on an ecosystem which is inherently chaotic, 1315 01:09:16,040 --> 01:09:20,040 Speaker 1: quite quite fascinating. We have been speaking with Dave Natig. 1316 01:09:20,160 --> 01:09:23,760 Speaker 1: He is the managing director of e t F dot Com. 1317 01:09:24,479 --> 01:09:27,240 Speaker 1: If you enjoyed this conversation, will be showing Look up 1318 01:09:27,240 --> 01:09:31,800 Speaker 1: an Inch or down an Inch on Apple, iTunes, Stitcher, Overcast, 1319 01:09:31,840 --> 01:09:35,880 Speaker 1: Bloomberg wherever final podcasts are sold, and you can see 1320 01:09:35,960 --> 01:09:40,519 Speaker 1: any of the other two hundred plus conversations we've had. 1321 01:09:41,160 --> 01:09:44,479 Speaker 1: We love your comments, feedback and suggestions right to us 1322 01:09:44,640 --> 01:09:48,559 Speaker 1: at m IB podcast at Bloomberg dot Net. I would 1323 01:09:48,600 --> 01:09:50,960 Speaker 1: be remiss if I did not thank my crack staff 1324 01:09:51,439 --> 01:09:55,640 Speaker 1: who helps us keep these conversations together. Medina Parwana is 1325 01:09:55,680 --> 01:10:01,280 Speaker 1: our producer and audio engineer par Excellence. Taylor Riggs is 1326 01:10:01,320 --> 01:10:04,320 Speaker 1: our booker producer. Michael Batnick is my head of research. 1327 01:10:05,000 --> 01:10:08,120 Speaker 1: I'm Barry Ritolts. You've been listening to Masters in Business 1328 01:10:08,439 --> 01:10:09,519 Speaker 1: on Bloomberg Radio