1 00:00:00,080 --> 00:00:02,360 Speaker 1: This is Kelly Henderson and you're listening to the Velvet's 2 00:00:02,440 --> 00:00:05,080 Speaker 1: Edge podcast. This week on the podcast, my guest is 3 00:00:05,160 --> 00:00:08,240 Speaker 1: Laura Lemon, who is the owner and founder of Lemon Lane, 4 00:00:08,680 --> 00:00:12,560 Speaker 1: one of Nashville's coolest destinations for natural skincare. The store 5 00:00:12,600 --> 00:00:15,760 Speaker 1: features tons of natural beauty products, plus they have an 6 00:00:15,760 --> 00:00:18,720 Speaker 1: oil bar that I should mention serves wine all while 7 00:00:18,760 --> 00:00:22,800 Speaker 1: they create a facial oil specific to your skin's exact needs. 8 00:00:23,400 --> 00:00:25,520 Speaker 1: Laura is not only the owner, but she is also 9 00:00:25,600 --> 00:00:28,280 Speaker 1: a veteran in the natural beauty world and had lots 10 00:00:28,280 --> 00:00:31,280 Speaker 1: of insight into what products work and why, as well 11 00:00:31,320 --> 00:00:34,200 Speaker 1: as some self care tips for your beauty insides, including 12 00:00:34,200 --> 00:00:36,800 Speaker 1: her mantra that helps her overcome self doubt on the 13 00:00:36,880 --> 00:00:45,360 Speaker 1: hard days. Here's Laura how to do it. It was 14 00:00:45,400 --> 00:00:49,200 Speaker 1: the Nashville like morning show, but it was only fifteen 15 00:00:49,240 --> 00:00:51,920 Speaker 1: seconds and they talked like the majority's times was fine 16 00:00:51,920 --> 00:00:55,000 Speaker 1: my way. So you thought you talked for fifteen seconds 17 00:00:55,040 --> 00:01:03,080 Speaker 1: or the segment was fifteen segments, so it's perfect it. Yeah, well, 18 00:01:03,080 --> 00:01:06,759 Speaker 1: this is not live to be so mess ups are allowed. Um, 19 00:01:06,880 --> 00:01:08,840 Speaker 1: so I told you earlier I did a podcast with 20 00:01:08,920 --> 00:01:14,360 Speaker 1: Living Libations, which you see such a cult following. People 21 00:01:15,000 --> 00:01:19,200 Speaker 1: love it. I did not realize the oil business was 22 00:01:19,240 --> 00:01:21,200 Speaker 1: such an up and coming thing right now, like the 23 00:01:21,240 --> 00:01:24,880 Speaker 1: facial oils, I know, and there's a lot of um 24 00:01:25,600 --> 00:01:29,559 Speaker 1: misinformation to unfortunately. It's just I mean, people are selling 25 00:01:29,560 --> 00:01:32,679 Speaker 1: another house you know, they're selling it and every added 26 00:01:32,720 --> 00:01:35,840 Speaker 1: product out there, even your household cleaner. So you have 27 00:01:35,920 --> 00:01:39,280 Speaker 1: to be really um curious about where the sourcing comes 28 00:01:39,280 --> 00:01:41,400 Speaker 1: from and who's behind it. And Living Libations is a 29 00:01:41,440 --> 00:01:44,080 Speaker 1: perfect example of like you know that that's source really 30 00:01:44,080 --> 00:01:47,160 Speaker 1: well right and doing the words so explain Lemon Lane. 31 00:01:47,200 --> 00:01:50,680 Speaker 1: I just had the coolest experience here. It's a natural 32 00:01:50,680 --> 00:01:53,640 Speaker 1: beauty stores that would Yeah, that's how we describe it, 33 00:01:53,760 --> 00:01:56,880 Speaker 1: natural beauty and wellness store. Wellness is kind of the 34 00:01:56,920 --> 00:02:00,000 Speaker 1: secret sauce. Um. I feel like you can't have beauty 35 00:02:00,000 --> 00:02:02,320 Speaker 1: you without talking about how you're feeling, whether that's your 36 00:02:02,360 --> 00:02:04,760 Speaker 1: hormones or your energy levels. So we have products that 37 00:02:04,840 --> 00:02:09,000 Speaker 1: support that as well, alongside your skincare routine, um, whether 38 00:02:09,080 --> 00:02:13,520 Speaker 1: that's face care products, hair care, bodycare, or makeup. And 39 00:02:13,520 --> 00:02:15,960 Speaker 1: then the oil bar, which is what I just did. 40 00:02:16,120 --> 00:02:19,680 Speaker 1: I know it. So it's basically this is how I 41 00:02:19,720 --> 00:02:22,080 Speaker 1: was describing it to a friend earlier, you have what 42 00:02:22,240 --> 00:02:24,880 Speaker 1: five chairs, so this is the perfect idea for like 43 00:02:24,919 --> 00:02:27,959 Speaker 1: a bachelorette party or a birthday party with your girlfriends. 44 00:02:28,240 --> 00:02:30,480 Speaker 1: But you come in, you guys gave me a card 45 00:02:30,639 --> 00:02:34,080 Speaker 1: and I've filled out what my skin issues would be, like, 46 00:02:34,240 --> 00:02:38,200 Speaker 1: I want to focus on blackheads personally, so I checked that. 47 00:02:38,320 --> 00:02:40,639 Speaker 1: And then and you ask lifestyle questions too, which goes 48 00:02:40,680 --> 00:02:43,280 Speaker 1: to what you're saying about what you sell in your store. Yeah, 49 00:02:43,360 --> 00:02:46,760 Speaker 1: what we were finding is people really wanted a full 50 00:02:46,800 --> 00:02:49,280 Speaker 1: consultation and you know, of course we make you this 51 00:02:49,360 --> 00:02:51,000 Speaker 1: amazing oil that you get to take home, but they 52 00:02:51,040 --> 00:02:53,520 Speaker 1: had lots of other questions with the routine. So we 53 00:02:53,560 --> 00:02:56,080 Speaker 1: really try to support that too and ask you, okay, 54 00:02:56,160 --> 00:02:58,040 Speaker 1: what is your current routine look like, what do you 55 00:02:58,080 --> 00:03:00,720 Speaker 1: love about it? What do you not like? Um? Also 56 00:03:00,880 --> 00:03:03,320 Speaker 1: you know, how are you sleeping at night? Um? You know, 57 00:03:03,360 --> 00:03:06,280 Speaker 1: other things that are more wellness driven. So you leave 58 00:03:06,320 --> 00:03:09,160 Speaker 1: with this one ounce bottle of custom blended oil and 59 00:03:09,200 --> 00:03:13,560 Speaker 1: then also a a profile so to speak, of what 60 00:03:13,680 --> 00:03:16,320 Speaker 1: other products would work well with your routine. Right. That 61 00:03:16,400 --> 00:03:18,040 Speaker 1: was what was so cool is I was so excited 62 00:03:18,040 --> 00:03:20,200 Speaker 1: about the oil and actually just getting to use that. 63 00:03:20,320 --> 00:03:22,720 Speaker 1: And then she asked me, well, you said you have 64 00:03:22,760 --> 00:03:25,440 Speaker 1: sleep issues, which I've talked about so much on this podcast, 65 00:03:25,480 --> 00:03:27,680 Speaker 1: but I do. So she gave me a new product 66 00:03:27,720 --> 00:03:30,720 Speaker 1: to try to help that, which is so exciting. Like 67 00:03:30,800 --> 00:03:33,600 Speaker 1: if it was it was a full experience. Okay. So 68 00:03:33,720 --> 00:03:35,600 Speaker 1: one of the things I think I talked about with 69 00:03:35,640 --> 00:03:38,880 Speaker 1: Living Libations, which also we were just speaking about, is 70 00:03:38,960 --> 00:03:43,480 Speaker 1: oil to your face. Immediately, my first reaction is I'm 71 00:03:43,480 --> 00:03:45,680 Speaker 1: going to break out right, So talk about I grew 72 00:03:45,760 --> 00:03:48,000 Speaker 1: up with two We were told I don't know if 73 00:03:48,000 --> 00:03:50,640 Speaker 1: it originated at the dermatology office. I'm not sure where 74 00:03:50,720 --> 00:03:53,120 Speaker 1: that existed, but um, you know, the fact of the 75 00:03:53,160 --> 00:03:55,440 Speaker 1: matter is when oils were first on the marketplace, a 76 00:03:55,520 --> 00:03:59,240 Speaker 1: lot of them were petroleum based. So think of silicones. Um, 77 00:03:59,240 --> 00:04:03,000 Speaker 1: I'm sure you know. Polium jelly are different by by products, 78 00:04:03,080 --> 00:04:05,120 Speaker 1: and those sit on top of the skin and can 79 00:04:05,120 --> 00:04:08,040 Speaker 1: really clog your pores and make the situations worse. It might, 80 00:04:08,200 --> 00:04:10,800 Speaker 1: you know, feel like it's hydrating, but it's not actually 81 00:04:10,880 --> 00:04:14,800 Speaker 1: penetrating and doing um work there that your skin is 82 00:04:14,800 --> 00:04:17,680 Speaker 1: really looking for. Like I'm immediately thinking of vasiline when 83 00:04:17,720 --> 00:04:22,560 Speaker 1: you say that, yeah, used every day all. Yeah, she 84 00:04:22,640 --> 00:04:27,960 Speaker 1: probably had no wrinkles. But um, so you know, now 85 00:04:28,000 --> 00:04:32,159 Speaker 1: in the market, there's been tons of you know, new 86 00:04:32,160 --> 00:04:35,920 Speaker 1: formulations that have hit that are using more plant based botanicals. 87 00:04:35,920 --> 00:04:39,760 Speaker 1: So that can be um, anything from nuts and seeds 88 00:04:39,920 --> 00:04:43,560 Speaker 1: or even flower stems, roots, and if you think about it, 89 00:04:43,600 --> 00:04:46,000 Speaker 1: like any plant in the world you can make an 90 00:04:46,000 --> 00:04:48,960 Speaker 1: oil out of which is remarkable. Um. So there's just 91 00:04:49,000 --> 00:04:53,120 Speaker 1: this bursting or industry of these oils. And I find 92 00:04:53,160 --> 00:04:56,239 Speaker 1: that your skin often knows what to do with something natural. 93 00:04:56,760 --> 00:04:59,000 Speaker 1: So what do you mean, like, what is that? I mean? 94 00:04:59,080 --> 00:05:01,880 Speaker 1: This is I may not scientific and saying this, okay, 95 00:05:01,920 --> 00:05:04,279 Speaker 1: but I feel like because like a whole bit oil 96 00:05:04,320 --> 00:05:07,000 Speaker 1: for instance, it actually mimics the page balance of your skin. 97 00:05:07,440 --> 00:05:09,000 Speaker 1: So when you apply it to your skin, you can 98 00:05:09,040 --> 00:05:12,200 Speaker 1: immediately tell it just soaks right in and it almost 99 00:05:12,200 --> 00:05:16,039 Speaker 1: like assimilates to the skin layer versus a petroleum product 100 00:05:16,040 --> 00:05:18,719 Speaker 1: that again just sits on top. Okay, that is true. 101 00:05:18,720 --> 00:05:24,039 Speaker 1: Because she gave me the hooba which is spelled jojoba um, 102 00:05:24,080 --> 00:05:25,240 Speaker 1: and I put it on the back of my hand 103 00:05:25,279 --> 00:05:28,000 Speaker 1: and now I'm thinking about that and it did. My 104 00:05:28,080 --> 00:05:30,720 Speaker 1: skin is just soft, right, So that's what an oil 105 00:05:30,800 --> 00:05:32,840 Speaker 1: is supposed to feel like. That's what it's supposed to do. 106 00:05:32,880 --> 00:05:35,400 Speaker 1: If it's not doing that, then you shouldn't be using 107 00:05:35,480 --> 00:05:39,080 Speaker 1: that particular oil. Now there are some um like avocado 108 00:05:39,160 --> 00:05:41,320 Speaker 1: oil or cocooing net oil. Those are going to be 109 00:05:41,360 --> 00:05:45,880 Speaker 1: heavier in their qualities. So those that would only suggest 110 00:05:45,920 --> 00:05:48,599 Speaker 1: for really hydration. Um, you wouldn't put that on someone 111 00:05:48,640 --> 00:05:51,960 Speaker 1: that has more like clearing or acne oily prone skin. 112 00:05:52,120 --> 00:05:56,320 Speaker 1: Don't people cook with avocado oil? And oil is amazing 113 00:05:56,360 --> 00:05:58,720 Speaker 1: for the skin. Let me look at like the Mediterranean. 114 00:05:59,360 --> 00:06:01,680 Speaker 1: Oh totally, they used that all over their skin. It 115 00:06:01,680 --> 00:06:04,880 Speaker 1: looks amazing. So how did you get into this? Like 116 00:06:04,920 --> 00:06:06,640 Speaker 1: what made you go I'm going to get into the 117 00:06:06,680 --> 00:06:11,159 Speaker 1: oil business? Like what you know? Or the um? Oh man, 118 00:06:11,520 --> 00:06:15,159 Speaker 1: let's see we have a good questions. We have some time, right, UM. 119 00:06:15,200 --> 00:06:17,480 Speaker 1: I mean really it started because I had terrible skin. 120 00:06:18,240 --> 00:06:21,880 Speaker 1: I grew up in Oklahoma and just um no knock 121 00:06:21,920 --> 00:06:25,279 Speaker 1: to Oklahoma but was not around you know, farmers markets 122 00:06:25,360 --> 00:06:30,240 Speaker 1: and healthy eating and just had this sad American diet. Um. 123 00:06:30,320 --> 00:06:34,640 Speaker 1: And I developed um cystic acne in my teenage years 124 00:06:34,839 --> 00:06:39,120 Speaker 1: and is like the big yes it hurts. UM. I 125 00:06:39,120 --> 00:06:41,599 Speaker 1: would have loved to have a little pimple so it's 126 00:06:41,680 --> 00:06:45,120 Speaker 1: just all over my cheeks, which was really hormonal based, 127 00:06:45,160 --> 00:06:47,560 Speaker 1: which I then you know, was able to dig in 128 00:06:47,640 --> 00:06:50,359 Speaker 1: further in my journey. But um, you know, I started 129 00:06:50,360 --> 00:06:52,320 Speaker 1: off as a makeup artist because I was just looking 130 00:06:52,360 --> 00:06:54,720 Speaker 1: for a way to make myself feel better. And I 131 00:06:54,760 --> 00:06:59,960 Speaker 1: was going to dermatologists and trying every product under the sun, antibiotics, 132 00:07:00,160 --> 00:07:02,920 Speaker 1: um topicals, I mean, you name it, I tried. I 133 00:07:03,000 --> 00:07:07,560 Speaker 1: even got to the point where I was doing accutane 134 00:07:06,200 --> 00:07:09,680 Speaker 1: and yes, I'm so sad about that that I did it. 135 00:07:09,720 --> 00:07:12,040 Speaker 1: Now I know it's it's a love hate thing because 136 00:07:12,040 --> 00:07:15,160 Speaker 1: it cleared my acne, which was amazing. Um. But I 137 00:07:15,600 --> 00:07:19,120 Speaker 1: I've been uncovering for the last gosh that's been fifteen 138 00:07:19,200 --> 00:07:22,800 Speaker 1: years ago. You know, different things throughout through my body 139 00:07:22,880 --> 00:07:26,560 Speaker 1: that health issues, a lot of digestive issues, which in 140 00:07:26,600 --> 00:07:29,160 Speaker 1: some ways has led me to Lemon Lane. I mean 141 00:07:29,320 --> 00:07:32,840 Speaker 1: not in some ways it has because I, um, it 142 00:07:32,840 --> 00:07:35,080 Speaker 1: started as a skin issue and then realized it was 143 00:07:35,120 --> 00:07:38,200 Speaker 1: a lot deeper than that. Um. And so I just 144 00:07:38,520 --> 00:07:40,480 Speaker 1: with the makeup artist thing. I just love the beauty 145 00:07:40,520 --> 00:07:43,000 Speaker 1: industry and how it gave you that that confidence that 146 00:07:43,080 --> 00:07:46,720 Speaker 1: I wasn't finding in other parts of my life. UM, 147 00:07:46,720 --> 00:07:48,480 Speaker 1: So I wanted to give that to other women. And 148 00:07:48,720 --> 00:07:51,320 Speaker 1: I did that for a while and through college, and 149 00:07:51,360 --> 00:07:54,200 Speaker 1: then I graduated in two thousand and eight, which was 150 00:07:54,240 --> 00:07:56,880 Speaker 1: a tricky year to graduate because the job market was 151 00:07:56,960 --> 00:08:01,240 Speaker 1: not the best because of the recession. And I got 152 00:08:01,240 --> 00:08:05,040 Speaker 1: this incredible opportunity to start as a buyer at Walmart 153 00:08:05,040 --> 00:08:10,320 Speaker 1: of all places, in Bentonville, Arkansas. And honestly, that was 154 00:08:10,360 --> 00:08:13,520 Speaker 1: my AHA moment because I was linked up with the 155 00:08:13,560 --> 00:08:17,960 Speaker 1: beauty buying team and they were getting um. They had 156 00:08:18,000 --> 00:08:20,560 Speaker 1: heard a lot about the natural beauty industry and in 157 00:08:20,600 --> 00:08:22,640 Speaker 1: some ways, you know, Walmart is ahead of the curve, 158 00:08:22,680 --> 00:08:26,640 Speaker 1: whether they react in that way or not, um publicly, 159 00:08:26,680 --> 00:08:28,440 Speaker 1: they always you know, they have a lot of resources 160 00:08:28,440 --> 00:08:30,720 Speaker 1: and they know what's they have their pulse on what's happening. 161 00:08:31,160 --> 00:08:33,959 Speaker 1: So hearing the information, I just kind of avail it 162 00:08:34,080 --> 00:08:36,559 Speaker 1: to like, what do you mean natural beauty? I was, honestly, 163 00:08:36,600 --> 00:08:40,880 Speaker 1: I'm shook that you're saying Walmart, Yes, in two thousand 164 00:08:40,920 --> 00:08:43,160 Speaker 1: and eight. So we when I was there that first year, 165 00:08:43,960 --> 00:08:48,440 Speaker 1: we launched in about two thousand stores, Birdsby's alba Avalon 166 00:08:49,240 --> 00:08:52,120 Speaker 1: and it was incredibly this it was awesome to be 167 00:08:52,240 --> 00:08:54,640 Speaker 1: at that point in time so early on and connected, 168 00:08:54,640 --> 00:08:56,800 Speaker 1: like I got to meet with Bird of Birdsby's himself 169 00:08:56,920 --> 00:08:59,360 Speaker 1: and like be at the early stages of these brands 170 00:08:59,400 --> 00:09:01,680 Speaker 1: that are really trying to grow into like what you 171 00:09:01,760 --> 00:09:06,319 Speaker 1: see now. And um just I knew at that point 172 00:09:06,400 --> 00:09:09,920 Speaker 1: like okay, wow, here I am learning and having all 173 00:09:09,960 --> 00:09:13,400 Speaker 1: these resources on like why natural is important? And why 174 00:09:13,440 --> 00:09:15,920 Speaker 1: has no one ever told me this before? Like why 175 00:09:15,960 --> 00:09:18,360 Speaker 1: isn't this information out there? And I knew, Okay, I 176 00:09:18,400 --> 00:09:20,560 Speaker 1: wanted to stay in the beauty industry, but I wanted 177 00:09:21,080 --> 00:09:23,440 Speaker 1: to go about it in a way that felt authentic 178 00:09:23,520 --> 00:09:26,200 Speaker 1: to me, and that was the natural beauty world. So 179 00:09:26,760 --> 00:09:31,160 Speaker 1: I moved out to California because that's where that yeah, 180 00:09:31,200 --> 00:09:34,319 Speaker 1: necessarily Arkansas at that point in time, you never know, 181 00:09:34,840 --> 00:09:38,160 Speaker 1: um so. And I lived in San Francisco for about 182 00:09:38,160 --> 00:09:40,600 Speaker 1: eight years before moving to Nashville, and there I just 183 00:09:40,800 --> 00:09:43,480 Speaker 1: was a sponge. I tried to soak up as much 184 00:09:43,520 --> 00:09:46,840 Speaker 1: as I could, um everything. I worked on the marketing 185 00:09:46,920 --> 00:09:49,959 Speaker 1: team at Yes two Carrots, which is um in Walgreens 186 00:09:49,960 --> 00:09:52,760 Speaker 1: and Walmart, and really got to see it at like 187 00:09:52,800 --> 00:09:58,040 Speaker 1: that larger um target demographic level. I mean, it's it's 188 00:09:58,080 --> 00:10:01,040 Speaker 1: the masses that you're messaging too there, which was really 189 00:10:01,080 --> 00:10:05,360 Speaker 1: interesting um. And then fast forward from there, I was 190 00:10:05,400 --> 00:10:08,000 Speaker 1: at Juice Beauty, where I did more product development. So 191 00:10:08,040 --> 00:10:09,839 Speaker 1: I've kind of seen like a lot of different sides 192 00:10:09,920 --> 00:10:12,480 Speaker 1: to the industry and so much since how you would 193 00:10:12,480 --> 00:10:14,680 Speaker 1: start your own business though, because you've seen all the 194 00:10:14,720 --> 00:10:17,880 Speaker 1: sides of it, right and I and ultimately I I 195 00:10:17,960 --> 00:10:20,000 Speaker 1: missed read like I when I was a makeup artist. 196 00:10:20,040 --> 00:10:22,920 Speaker 1: I worked at Saxforth Avenue and I just missed that 197 00:10:23,160 --> 00:10:26,840 Speaker 1: in person connection and I felt like it was lacking 198 00:10:27,200 --> 00:10:29,760 Speaker 1: UM so much, especially in being able to walk into 199 00:10:29,760 --> 00:10:32,040 Speaker 1: a place and trust that what you were buying was 200 00:10:32,480 --> 00:10:36,240 Speaker 1: good for me um and also feeling like I felt 201 00:10:36,240 --> 00:10:38,560 Speaker 1: too often I'd walk into a beauty store and there 202 00:10:38,559 --> 00:10:40,920 Speaker 1: were signs and posters of all these things I needed 203 00:10:40,920 --> 00:10:45,600 Speaker 1: to change about myself and miracle creams and just unrealistic 204 00:10:45,640 --> 00:10:49,240 Speaker 1: goals that just weren't connecting with me anymore. And I 205 00:10:49,280 --> 00:10:52,360 Speaker 1: wanted to just like, Okay, let's take a literally started 206 00:10:52,360 --> 00:10:54,440 Speaker 1: on the back of a napkin at a restaurant and 207 00:10:54,480 --> 00:10:56,960 Speaker 1: just started dreaming up. Okay, well, what what would I 208 00:10:57,000 --> 00:10:59,400 Speaker 1: want the perfect beauty experience to be? So it's more 209 00:10:59,440 --> 00:11:03,000 Speaker 1: about embrace saying your beauty and finding Yeah. So I 210 00:11:03,040 --> 00:11:06,720 Speaker 1: think that so often the beauty industry you're told what 211 00:11:06,760 --> 00:11:10,160 Speaker 1: to do about your skin versus sometimes you really need 212 00:11:10,200 --> 00:11:12,079 Speaker 1: to connect with yourself and figure out, Okay, what's going 213 00:11:12,120 --> 00:11:16,079 Speaker 1: on with me internally, my stress levels, all these all 214 00:11:16,080 --> 00:11:18,480 Speaker 1: this information plays into how your skin looks and feels. 215 00:11:18,520 --> 00:11:20,880 Speaker 1: So I wanted to create an environment where you could 216 00:11:20,880 --> 00:11:24,320 Speaker 1: feel comfortable having those conversations and having those tools and 217 00:11:24,360 --> 00:11:27,640 Speaker 1: then knowing, you know, when I'm buying a product, this 218 00:11:27,720 --> 00:11:29,760 Speaker 1: is good for me. I don't have someone's already done 219 00:11:29,760 --> 00:11:32,160 Speaker 1: the research on the ingredients because it's it's a lot 220 00:11:32,200 --> 00:11:35,640 Speaker 1: of to know. I mean, it's a lot to research. Um, 221 00:11:35,720 --> 00:11:38,840 Speaker 1: So just a safe place where you can have quality 222 00:11:39,000 --> 00:11:42,320 Speaker 1: products and conversations. I love what you just said about 223 00:11:43,040 --> 00:11:45,080 Speaker 1: maybe it's not just about the products that you buy, 224 00:11:45,120 --> 00:11:48,000 Speaker 1: but like asking yourself, you know, what your goals would 225 00:11:48,000 --> 00:11:50,680 Speaker 1: be or what you need kind of thing. I think 226 00:11:50,880 --> 00:11:53,800 Speaker 1: there's such a disconnect lately. This is how this is 227 00:11:53,800 --> 00:11:56,880 Speaker 1: what I noticed especially on social media, and everyone's selling 228 00:11:56,960 --> 00:11:58,720 Speaker 1: something and this is what you need to feel good. 229 00:11:59,120 --> 00:12:03,679 Speaker 1: But it's like beauty is so much more than outward things. 230 00:12:04,000 --> 00:12:07,880 Speaker 1: So like, yeah, it's so personal inner beauty and outer 231 00:12:07,920 --> 00:12:11,640 Speaker 1: beauty is so connected, but there's such a disconnect totally 232 00:12:11,720 --> 00:12:14,720 Speaker 1: right now, and the customers just trained that way unfortunately 233 00:12:14,760 --> 00:12:17,440 Speaker 1: because of the marketing. Like you know, the most common 234 00:12:17,520 --> 00:12:20,200 Speaker 1: question we get here is well what do you use? 235 00:12:20,320 --> 00:12:25,480 Speaker 1: What do you love? And which doesn't matter and yeah, 236 00:12:25,520 --> 00:12:27,600 Speaker 1: it may not work for them, So I think it's 237 00:12:27,600 --> 00:12:30,199 Speaker 1: it's that's the difficult parts, having to retrain the customer 238 00:12:30,240 --> 00:12:32,800 Speaker 1: to think a little differently, well, what products do you use? 239 00:12:32,880 --> 00:12:35,560 Speaker 1: What do you love? And I mean I can tell 240 00:12:35,600 --> 00:12:38,160 Speaker 1: you all, I can share my whole list, but it's 241 00:12:38,200 --> 00:12:40,320 Speaker 1: really about what you need for your skin, and that's 242 00:12:40,320 --> 00:12:42,320 Speaker 1: what we're here to do, to support you and empower 243 00:12:42,360 --> 00:12:45,360 Speaker 1: you with information so you make the best choice for yourself. 244 00:12:48,400 --> 00:12:50,760 Speaker 1: I was just about to ask you what current products 245 00:12:50,800 --> 00:12:54,560 Speaker 1: can't you live without? We can share those two, but 246 00:12:54,640 --> 00:12:56,400 Speaker 1: I do want to know that because I do feel 247 00:12:56,480 --> 00:12:59,199 Speaker 1: like you are such a research person in this industry, 248 00:12:59,520 --> 00:13:02,160 Speaker 1: and what I would love to know the ones that 249 00:13:02,200 --> 00:13:04,679 Speaker 1: you've tried over andever you said specifically, these are ones 250 00:13:04,720 --> 00:13:07,839 Speaker 1: you've used for years, and I do have some tried 251 00:13:07,880 --> 00:13:10,480 Speaker 1: and truths. And because I test so many products and 252 00:13:10,520 --> 00:13:15,200 Speaker 1: my skin is sensitive, it doesn't like that, and so 253 00:13:15,280 --> 00:13:17,960 Speaker 1: I tend to go back to my my regular staples 254 00:13:18,000 --> 00:13:19,880 Speaker 1: if my skin is like whoa, this is way too 255 00:13:19,960 --> 00:13:23,880 Speaker 1: much um, So for me, I always start with the 256 00:13:23,920 --> 00:13:29,199 Speaker 1: mother dirt cleanser. And this was formulated by M. I. T. Scientists, 257 00:13:29,240 --> 00:13:31,440 Speaker 1: which is really rare in the natural industry because I 258 00:13:31,440 --> 00:13:35,000 Speaker 1: feel like people still have this thought of the natural 259 00:13:35,040 --> 00:13:37,559 Speaker 1: being the patruli in hemp days, you know, and it's 260 00:13:37,679 --> 00:13:39,760 Speaker 1: very eco. But there's a lot of science coming in 261 00:13:39,920 --> 00:13:42,520 Speaker 1: which is really fun to see. And they study the 262 00:13:42,600 --> 00:13:46,200 Speaker 1: microbiome layer on this skin, so we have an immune 263 00:13:46,200 --> 00:13:49,360 Speaker 1: system on the skin. And whenever we use sul fates 264 00:13:49,400 --> 00:13:51,679 Speaker 1: or any product that really studs up and leaves your 265 00:13:51,679 --> 00:13:54,680 Speaker 1: skin kind of that squeaky thing feeling, it actually is 266 00:13:54,720 --> 00:13:59,280 Speaker 1: removing that microbiome. So that's a sulfate that does that. Yes, 267 00:13:59,440 --> 00:14:02,400 Speaker 1: you know, I have sensitivity to sulfate, so like good, yeah, 268 00:14:02,520 --> 00:14:05,040 Speaker 1: I know, but like sulfa all of the things that 269 00:14:05,120 --> 00:14:09,319 Speaker 1: make me break out because some people don't connect the dots. Really, 270 00:14:09,800 --> 00:14:12,480 Speaker 1: I think it's a pretty common sensitivity. Right, it's not 271 00:14:12,559 --> 00:14:15,079 Speaker 1: good and it's basically your skin is like whoa, You're 272 00:14:15,200 --> 00:14:17,360 Speaker 1: you're stripping a layer of my skin off, Like don't 273 00:14:18,000 --> 00:14:24,000 Speaker 1: I didn't realize that. Okay, so um, anyway, they studied, Okay, well, 274 00:14:24,040 --> 00:14:26,600 Speaker 1: how can we get a cleanser that foams and removes 275 00:14:26,640 --> 00:14:28,320 Speaker 1: makeup and does all the things that's supposed to do, 276 00:14:28,640 --> 00:14:30,760 Speaker 1: but doesn't strip your skin. And you hear that term 277 00:14:30,800 --> 00:14:32,920 Speaker 1: a lot, like it doesn't leave your skin scrip. But 278 00:14:32,920 --> 00:14:36,360 Speaker 1: it literally they've done the research that your microbiome is 279 00:14:36,360 --> 00:14:40,240 Speaker 1: still intact um. And it's fifteen dollars. It's like, I mean, 280 00:14:40,280 --> 00:14:43,080 Speaker 1: we sell buckets of it. It's just it's something that 281 00:14:43,160 --> 00:14:47,040 Speaker 1: every customer just can incorporate into the routine and even 282 00:14:47,120 --> 00:14:50,160 Speaker 1: add some people do dual cleansing. So for me, I 283 00:14:50,240 --> 00:14:53,240 Speaker 1: have the sensitive dry combination, so I like to follow 284 00:14:53,280 --> 00:14:57,040 Speaker 1: it up with a cleansing oil, which is counterintuitive, especially 285 00:14:57,120 --> 00:15:00,600 Speaker 1: if you're worried about the oil um because you think 286 00:15:00,600 --> 00:15:02,960 Speaker 1: it might leave a film, but it actually just nourishes 287 00:15:03,000 --> 00:15:06,800 Speaker 1: your skin and helps kind of pull any debris, especially 288 00:15:06,800 --> 00:15:09,640 Speaker 1: even black heads out of the pores, because the oil 289 00:15:09,720 --> 00:15:14,600 Speaker 1: kind of draws like out of Okay, so you should cleanse, 290 00:15:15,200 --> 00:15:16,960 Speaker 1: and you said, leave a little water on and then 291 00:15:17,200 --> 00:15:19,800 Speaker 1: put your oil. We do the Lemon Lane oil. So 292 00:15:19,880 --> 00:15:22,960 Speaker 1: my oil I use is the hydrating formula which has 293 00:15:23,000 --> 00:15:26,760 Speaker 1: marshmallow roots and that's going to really draw moisture into 294 00:15:26,760 --> 00:15:29,840 Speaker 1: the skin. And then I like to add jasmine is 295 00:15:29,880 --> 00:15:34,760 Speaker 1: one of my favorite. It's like rose rose um. Jasmine 296 00:15:34,800 --> 00:15:39,120 Speaker 1: helps with cellular turnover. And I usually throw in Frankenstance 297 00:15:39,120 --> 00:15:42,800 Speaker 1: because I have some scarring unfortunately from my acne days um, 298 00:15:42,800 --> 00:15:46,000 Speaker 1: and that really helps with that. Frankenstance is the magic oil. 299 00:15:46,040 --> 00:15:48,720 Speaker 1: I hear it's been around. Well, obviously, I isn't that 300 00:15:48,840 --> 00:15:53,360 Speaker 1: what Cleopatri used. I'm pretty sure Jesus. Well, if Jesus 301 00:15:53,400 --> 00:15:58,600 Speaker 1: does it, But that's it. It's like a little more 302 00:15:58,600 --> 00:16:01,720 Speaker 1: expensive as an oil, right, yes, some of them. Um. 303 00:16:01,760 --> 00:16:04,200 Speaker 1: It all is about the yield. So even actually rose 304 00:16:04,280 --> 00:16:06,360 Speaker 1: is the most expensive. So of course that's the one 305 00:16:06,360 --> 00:16:10,520 Speaker 1: I like naturally as a whole, Like a whole rose 306 00:16:10,600 --> 00:16:15,280 Speaker 1: bush will make one like ounce of oil. It was 307 00:16:15,320 --> 00:16:17,640 Speaker 1: just harder to get, yes, not one ounce, sorry, like 308 00:16:17,680 --> 00:16:21,600 Speaker 1: a few drops. I mean it's incredible. Yeah, of course, 309 00:16:21,640 --> 00:16:23,800 Speaker 1: I'm like I put rosen everything. I put rose in 310 00:16:23,840 --> 00:16:27,720 Speaker 1: my oram pits every day. Shut up poetic pits. Um. Okay, 311 00:16:27,800 --> 00:16:29,800 Speaker 1: let's talk about natural makeup that because we were talking 312 00:16:29,800 --> 00:16:32,440 Speaker 1: before the podcast, and you have been in that business 313 00:16:32,440 --> 00:16:34,320 Speaker 1: a long time. I love that yourself taught. By the way, 314 00:16:34,360 --> 00:16:37,240 Speaker 1: so am I as a makeup artist? Yes? How did you? 315 00:16:37,320 --> 00:16:44,720 Speaker 1: Because we're both from before YouTube days? Shut up? Yes 316 00:16:44,840 --> 00:16:47,880 Speaker 1: with him? Did you see the documentary? Have not seen 317 00:16:47,920 --> 00:16:51,200 Speaker 1: it yet. I'm super attached to him as a human 318 00:16:51,360 --> 00:16:53,760 Speaker 1: and I've obviously never met him, but he's from Louisiana. 319 00:16:54,000 --> 00:16:57,320 Speaker 1: From Louisiana, yes, and he was seemed like such a 320 00:16:57,440 --> 00:17:02,600 Speaker 1: kind person from everything I've read. I literally feel like 321 00:17:02,640 --> 00:17:10,560 Speaker 1: I know I have them back here somewhere. Actually, yeah, 322 00:17:10,760 --> 00:17:13,840 Speaker 1: I know before YouTube. Now I'm jealous. I'm like, damn. 323 00:17:13,840 --> 00:17:15,440 Speaker 1: If I would have had that, I would have spent 324 00:17:15,520 --> 00:17:17,479 Speaker 1: all my time on you. I would have just been 325 00:17:17,560 --> 00:17:19,840 Speaker 1: locked in my room. That's probably why it didn't happen 326 00:17:19,960 --> 00:17:22,360 Speaker 1: for me. But so you taught yourself and then you've 327 00:17:22,359 --> 00:17:25,600 Speaker 1: worked as a makeup artist and at other natural makeup companies. 328 00:17:26,080 --> 00:17:30,600 Speaker 1: We said this, We were like, I still struggle, like 329 00:17:30,640 --> 00:17:33,680 Speaker 1: when I'm on set because I talked so much about 330 00:17:33,760 --> 00:17:38,159 Speaker 1: natural things, people assume I would use natural makeup, and 331 00:17:38,200 --> 00:17:40,800 Speaker 1: I just don't. It doesn't work for me. I know, 332 00:17:40,880 --> 00:17:43,800 Speaker 1: I said it earlier. I was like it's not quite there, 333 00:17:43,960 --> 00:17:46,760 Speaker 1: especially for the editorial, like if you're doing photo shoots 334 00:17:46,760 --> 00:17:51,040 Speaker 1: your wedding day, something to last. Yeah, the pigments exactly, 335 00:17:51,080 --> 00:17:53,359 Speaker 1: and even um, the I mean national makeup has a 336 00:17:53,359 --> 00:17:56,119 Speaker 1: lot of mineral base, so they are highly reflective. So 337 00:17:56,160 --> 00:17:57,880 Speaker 1: a lot of times when you're taking photos, it can 338 00:17:57,920 --> 00:18:01,240 Speaker 1: wash you out because of the Yeah. So even though 339 00:18:01,240 --> 00:18:02,960 Speaker 1: if you know you have it on its days, it's 340 00:18:03,000 --> 00:18:05,480 Speaker 1: just like this other layer of well, it just doesn't 341 00:18:05,520 --> 00:18:07,960 Speaker 1: look the same one. Yeah, I just can't ever get 342 00:18:08,000 --> 00:18:10,320 Speaker 1: the coverage that I would want. With the foundation, I 343 00:18:10,359 --> 00:18:13,800 Speaker 1: can get a really do a pretty finish, but especially 344 00:18:13,840 --> 00:18:16,560 Speaker 1: like for photos, it's just not And that's why I say, 345 00:18:16,680 --> 00:18:19,159 Speaker 1: like we shouldn't all feel the need to, you know, 346 00:18:19,200 --> 00:18:22,400 Speaker 1: live in this perfect bubble of natural I don't believe 347 00:18:22,440 --> 00:18:25,159 Speaker 1: it exists. We're in the modern world. Um So if 348 00:18:25,200 --> 00:18:28,159 Speaker 1: you're you know, eight seven days or six days out 349 00:18:28,160 --> 00:18:31,280 Speaker 1: of the week, you're doing natural beauty for your day 350 00:18:31,280 --> 00:18:32,760 Speaker 1: to day and then you're going out at night and 351 00:18:32,920 --> 00:18:35,639 Speaker 1: have a photo shoot or you're doing something fun like 352 00:18:36,040 --> 00:18:39,800 Speaker 1: embrace it like use you know, the silicon silicon based products, 353 00:18:39,840 --> 00:18:41,920 Speaker 1: I mean, they're they're going to stay on a little 354 00:18:41,960 --> 00:18:44,520 Speaker 1: longer um and you get that texture that you just 355 00:18:44,560 --> 00:18:46,960 Speaker 1: can't find with natural unfortunate right now, and that's what 356 00:18:47,000 --> 00:18:51,000 Speaker 1: I say, Like, it's amazing to think about six years 357 00:18:51,040 --> 00:18:53,480 Speaker 1: ago the options I had were at Whole Foods and 358 00:18:53,520 --> 00:18:56,440 Speaker 1: it was like this chalk makeup that like you wouldn't 359 00:18:56,440 --> 00:18:59,400 Speaker 1: want to touch with the pole. At this point, um, 360 00:18:59,440 --> 00:19:01,280 Speaker 1: so it's come a long way. There's so many better 361 00:19:01,320 --> 00:19:04,800 Speaker 1: formulations and I think I guarantee in like five more 362 00:19:04,880 --> 00:19:08,879 Speaker 1: years it's going to be at or above the chemical counterparts. 363 00:19:08,920 --> 00:19:11,760 Speaker 1: I can't wait. Do you have any favorites? I love 364 00:19:11,800 --> 00:19:15,760 Speaker 1: the Lily Lobo mascara. Okay, that's a great one. Um. 365 00:19:15,800 --> 00:19:18,960 Speaker 1: I also love kere Weiss. She's a makeup artist driven 366 00:19:18,960 --> 00:19:24,000 Speaker 1: brand and she um uses a lot of like natural oils. 367 00:19:24,040 --> 00:19:26,919 Speaker 1: It gives you kind of that dewy effect. Yeah. So 368 00:19:26,960 --> 00:19:29,560 Speaker 1: it's really especially for a day to day that's exacting in. 369 00:19:29,600 --> 00:19:33,200 Speaker 1: Their cream blushes are amazing, her color pigments were there 370 00:19:33,280 --> 00:19:36,800 Speaker 1: was There's a lip crayon by Juice Beauty that I 371 00:19:36,840 --> 00:19:39,520 Speaker 1: am obsessed with and it just adds that slight tint 372 00:19:39,560 --> 00:19:42,800 Speaker 1: to your lip. But it's so perfect for you know, 373 00:19:43,200 --> 00:19:45,840 Speaker 1: going through your days, going to meetings anything like that. 374 00:19:46,720 --> 00:19:49,320 Speaker 1: Those are some of my favorites. Let's talk about Lemon 375 00:19:49,400 --> 00:19:51,479 Speaker 1: Lane a little more as a business, because I love 376 00:19:51,520 --> 00:19:54,240 Speaker 1: that you're a woman in business. Obviously, you know, it's 377 00:19:54,240 --> 00:19:56,800 Speaker 1: a fascinating to me about you, and I talked about 378 00:19:56,800 --> 00:20:00,359 Speaker 1: this on my podcast with Live Callaway. But you built 379 00:20:00,400 --> 00:20:04,159 Speaker 1: a business. You built a brick and mortar, which nowadays 380 00:20:04,280 --> 00:20:07,680 Speaker 1: so much as what are you doing? Because honestly, I've 381 00:20:07,720 --> 00:20:10,560 Speaker 1: built an online business. So when she was telling me 382 00:20:10,600 --> 00:20:14,280 Speaker 1: that in the podcast, I thought, wow, like that is bold, Yeah, 383 00:20:14,960 --> 00:20:17,000 Speaker 1: what might want to do that? Well, I felt like 384 00:20:17,040 --> 00:20:19,520 Speaker 1: it was missing. Everyone was so focused on this online 385 00:20:19,640 --> 00:20:22,560 Speaker 1: landscape and I just wasn't inspiring to me. I feel 386 00:20:22,600 --> 00:20:26,000 Speaker 1: like you can't really differentiate yourself online. It's literally it's 387 00:20:26,040 --> 00:20:30,120 Speaker 1: literally for retail especially, it's it's the same every website. 388 00:20:30,119 --> 00:20:32,080 Speaker 1: It's a white background with product on it and some 389 00:20:32,160 --> 00:20:34,840 Speaker 1: words next to it. And it's like I could look 390 00:20:34,840 --> 00:20:36,399 Speaker 1: at that all day long, But I still want to 391 00:20:36,400 --> 00:20:38,399 Speaker 1: connect with someone in person. I want to hear the 392 00:20:38,440 --> 00:20:41,320 Speaker 1: wise and about the brand and how they like to 393 00:20:41,400 --> 00:20:44,159 Speaker 1: use it, incorporate it. And also, you know, I was 394 00:20:44,200 --> 00:20:46,399 Speaker 1: working a nine to five job on the computer and 395 00:20:46,440 --> 00:20:49,720 Speaker 1: Excel spreadsheets, which was so not sexy part of my job, 396 00:20:49,720 --> 00:20:52,239 Speaker 1: but that's what I did, and I didn't want to 397 00:20:52,280 --> 00:20:55,600 Speaker 1: go at night or on the weekends and spend more 398 00:20:55,640 --> 00:20:59,439 Speaker 1: of my precious time online. And I think there's a 399 00:20:59,560 --> 00:21:03,439 Speaker 1: need for, especially in the millennial age group, of you know, 400 00:21:03,520 --> 00:21:06,600 Speaker 1: getting out and having an experience in person um and 401 00:21:06,640 --> 00:21:09,600 Speaker 1: connecting people and building a community that I think can 402 00:21:09,640 --> 00:21:12,840 Speaker 1: really only exist physically, which is human. I mean that's 403 00:21:12,840 --> 00:21:15,919 Speaker 1: a say in quality. How did you make this a 404 00:21:16,000 --> 00:21:20,400 Speaker 1: destination that people would want to come to? Yeah, well, yeah, 405 00:21:21,000 --> 00:21:26,119 Speaker 1: it's been um pleasantly surprising. I think, I hope, I 406 00:21:26,119 --> 00:21:29,240 Speaker 1: guess with Lemon Lane. You know, we're here to answer 407 00:21:29,320 --> 00:21:33,800 Speaker 1: questions and and help guide people and and be um 408 00:21:33,840 --> 00:21:36,560 Speaker 1: a resource more than anything, and I think our events 409 00:21:36,560 --> 00:21:39,080 Speaker 1: have done that. Which it's funny. It wasn't something that 410 00:21:39,119 --> 00:21:41,760 Speaker 1: I was like, you know, you developed this business plan 411 00:21:41,800 --> 00:21:43,840 Speaker 1: and you have I should look back on it. I'd 412 00:21:43,840 --> 00:21:47,600 Speaker 1: probably laugh because yeah, you think it's going to go. 413 00:21:48,040 --> 00:21:53,640 Speaker 1: But it wasn't really about the the education event side 414 00:21:53,640 --> 00:21:55,680 Speaker 1: of it. It was more I was thinking about, of course, 415 00:21:55,680 --> 00:21:58,080 Speaker 1: about the oil bar and the product selection and the training, 416 00:21:58,119 --> 00:22:03,080 Speaker 1: which is all very important UM, but hearing from our 417 00:22:03,119 --> 00:22:05,879 Speaker 1: customers and being here every day starting out for the 418 00:22:05,920 --> 00:22:09,199 Speaker 1: first like three months, they had so many questions and 419 00:22:09,240 --> 00:22:11,720 Speaker 1: people are just hungry for information. A lot of people 420 00:22:11,760 --> 00:22:14,680 Speaker 1: are not not feeling well and they have gone through 421 00:22:14,720 --> 00:22:17,800 Speaker 1: every other resource and they're like, I need an expert 422 00:22:17,960 --> 00:22:22,320 Speaker 1: that well that knows their information and can back it 423 00:22:22,440 --> 00:22:25,960 Speaker 1: up and give me more um tools in my toolbox. 424 00:22:26,359 --> 00:22:28,480 Speaker 1: So with that, you know, I was kind of the 425 00:22:28,520 --> 00:22:30,359 Speaker 1: in between of like, okay, well, I have these amazing 426 00:22:30,400 --> 00:22:33,320 Speaker 1: brands and these practitioners that I know and people that 427 00:22:33,359 --> 00:22:35,640 Speaker 1: I've referenced in my journey, like, let's bring him in. 428 00:22:35,880 --> 00:22:38,480 Speaker 1: Let's bring him into Limon Lane and create a space 429 00:22:38,480 --> 00:22:41,480 Speaker 1: where we're asking questions and just sharing this information for free. 430 00:22:41,560 --> 00:22:44,040 Speaker 1: And that's why I'm very adamant, like I try to 431 00:22:44,080 --> 00:22:46,119 Speaker 1: make all my events free or you know, five or 432 00:22:46,119 --> 00:22:47,880 Speaker 1: ten dollars a ticket, because I want to make sure 433 00:22:47,880 --> 00:22:51,919 Speaker 1: people can hear this information it's accessible. So what kind 434 00:22:51,960 --> 00:22:54,639 Speaker 1: of events do you have? Oh, we We've done a 435 00:22:54,680 --> 00:22:57,680 Speaker 1: little bit of everything, everything from like yoga classes to 436 00:22:58,720 --> 00:23:02,520 Speaker 1: a hormonal one one class, which every time I We've 437 00:23:02,560 --> 00:23:05,280 Speaker 1: done it now a few times, and every time I'm like, 438 00:23:05,400 --> 00:23:07,720 Speaker 1: why has no one shared this information with I feel 439 00:23:07,760 --> 00:23:09,159 Speaker 1: like I know I was gonna say, I feel like 440 00:23:09,240 --> 00:23:12,840 Speaker 1: you said, we've been taught messaging about that before. Hormones 441 00:23:12,880 --> 00:23:16,119 Speaker 1: to me, are such an not talked about topic that 442 00:23:16,320 --> 00:23:19,880 Speaker 1: need to be talking in every part of every especially 443 00:23:19,880 --> 00:23:22,119 Speaker 1: a woman's body. When it's with the food that we 444 00:23:22,160 --> 00:23:24,680 Speaker 1: eat these days, it's like everything is so off. I've 445 00:23:24,720 --> 00:23:27,480 Speaker 1: never actually met a person who hasn't had some sort 446 00:23:27,520 --> 00:23:30,760 Speaker 1: of imbalance without you know, knowing it. And it's complicated, 447 00:23:30,800 --> 00:23:32,359 Speaker 1: so it takes time. You have to peel back the 448 00:23:32,480 --> 00:23:36,400 Speaker 1: buyers and really devote a lot of um research to it. 449 00:23:36,480 --> 00:23:38,240 Speaker 1: But the whole point is like we at least need 450 00:23:38,240 --> 00:23:39,800 Speaker 1: to have that baseline of like, well, what are these 451 00:23:39,800 --> 00:23:42,760 Speaker 1: hormones actually doing? Like how are they functioning my body? 452 00:23:42,800 --> 00:23:44,960 Speaker 1: And so we share that information. It's still been one 453 00:23:44,960 --> 00:23:50,040 Speaker 1: of our most attended and requested classes because I swear 454 00:23:50,080 --> 00:23:53,960 Speaker 1: they need to teach it in high school. Yeah. Um. 455 00:23:54,040 --> 00:23:57,159 Speaker 1: And then we also do things like, you know, an 456 00:23:57,200 --> 00:24:01,640 Speaker 1: adapted gen latte making class or um. I mean basically 457 00:24:01,640 --> 00:24:03,240 Speaker 1: we asked our customers, you know, like what do you 458 00:24:03,280 --> 00:24:05,600 Speaker 1: want to have here? It's an adapted him because I 459 00:24:05,600 --> 00:24:09,520 Speaker 1: know people are going to be like, oh, what um okay. 460 00:24:09,560 --> 00:24:12,400 Speaker 1: So the best way I explain it, the simple way 461 00:24:12,640 --> 00:24:17,560 Speaker 1: is it's it's like a super food but herb. So 462 00:24:17,600 --> 00:24:20,480 Speaker 1: there's herbs like dill, basil, rosemary that we use in 463 00:24:20,480 --> 00:24:23,159 Speaker 1: culinary cooking every day, which are still great for you 464 00:24:23,160 --> 00:24:25,359 Speaker 1: and have good benefits. But then there's another class of 465 00:24:25,359 --> 00:24:29,560 Speaker 1: herbs that have proven to give you even more like 466 00:24:29,600 --> 00:24:33,600 Speaker 1: a superfood, like even more antioxidants and vitamins. And what 467 00:24:33,800 --> 00:24:36,320 Speaker 1: the adaptations do that is a little more unique than 468 00:24:36,480 --> 00:24:39,600 Speaker 1: even a super food is that they adapt to what 469 00:24:39,720 --> 00:24:42,920 Speaker 1: your body needs. And so that's where it can It's 470 00:24:44,160 --> 00:24:46,919 Speaker 1: it's not straightforward for everyone, Like you have to kind 471 00:24:46,920 --> 00:24:49,560 Speaker 1: of see what works for you. So something that is 472 00:24:49,960 --> 00:24:54,800 Speaker 1: more energizing like rodeola might for you work and like 473 00:24:54,840 --> 00:24:57,879 Speaker 1: giving more energy, but for me not because maybe I 474 00:24:57,920 --> 00:24:59,760 Speaker 1: have too much energy in my system. And it actually 475 00:24:59,760 --> 00:25:02,760 Speaker 1: comes in and kind of like helps you relax and 476 00:25:02,800 --> 00:25:06,600 Speaker 1: calm down. Um. So, they it's almost like a thermometer 477 00:25:06,720 --> 00:25:09,080 Speaker 1: in that way. If you're hot, it cools you down, 478 00:25:09,119 --> 00:25:11,639 Speaker 1: if you're too cool, it warms you up. So you 479 00:25:11,680 --> 00:25:13,960 Speaker 1: put them in coffee. I only know about them because 480 00:25:13,960 --> 00:25:16,200 Speaker 1: of Moon Juice, which we mentioned earlier. That's a company 481 00:25:16,240 --> 00:25:19,240 Speaker 1: I'm obsessed with But they make really good smoothies with them, 482 00:25:19,280 --> 00:25:22,320 Speaker 1: and they're in all of their juices. Yeah. Yeah, I 483 00:25:22,359 --> 00:25:24,560 Speaker 1: think it's just incorporating them in a way that you 484 00:25:25,000 --> 00:25:27,320 Speaker 1: a product that you use every day, whether that's coffee 485 00:25:27,800 --> 00:25:30,520 Speaker 1: or if you some people even take them in powder 486 00:25:30,600 --> 00:25:33,200 Speaker 1: form and sprinkle them on salads or in their salad dressing, 487 00:25:33,600 --> 00:25:35,920 Speaker 1: just whatever you do every day that because that's the thing. 488 00:25:35,960 --> 00:25:38,399 Speaker 1: You have to be very consistent with them. Um. I 489 00:25:38,440 --> 00:25:42,040 Speaker 1: always say Triumph for two three weeks, go off a week, 490 00:25:42,080 --> 00:25:44,040 Speaker 1: and usually that week that you go off of it, 491 00:25:44,400 --> 00:25:47,200 Speaker 1: you notice, Wow, I did notice a shift there. I 492 00:25:47,240 --> 00:25:50,200 Speaker 1: was doing something because basically their point is to even 493 00:25:50,200 --> 00:25:53,440 Speaker 1: at your body so that you just feel normal exactly. Yeah, 494 00:25:54,080 --> 00:25:58,520 Speaker 1: particularly with the stress and adrenal system, so anxiety, sleep, 495 00:25:58,600 --> 00:26:00,879 Speaker 1: things like that. I'm actually glad you said adrenals too, 496 00:26:00,880 --> 00:26:04,240 Speaker 1: because that's a huge part of another natural thing where 497 00:26:04,640 --> 00:26:07,239 Speaker 1: there's so many people nowadays. I struggle with this as 498 00:26:07,240 --> 00:26:10,360 Speaker 1: adrenal fatigue because we just go go, go, go, go, 499 00:26:10,359 --> 00:26:12,960 Speaker 1: go go for our bodies can't keep up and we 500 00:26:13,040 --> 00:26:16,480 Speaker 1: pump ourselves. Are we I I'll put it back on me, 501 00:26:16,800 --> 00:26:19,760 Speaker 1: pulp myself with coffee to get through the day and 502 00:26:20,080 --> 00:26:22,679 Speaker 1: my body can't keep up, so a lot of that 503 00:26:22,760 --> 00:26:26,040 Speaker 1: has caused it can cause a lot of skin issues too. 504 00:26:26,359 --> 00:26:29,040 Speaker 1: So I found Yeah, and I was just reading the 505 00:26:29,040 --> 00:26:33,280 Speaker 1: other day someone this article came out about how and 506 00:26:33,440 --> 00:26:39,480 Speaker 1: one day the modern human nowadays is exposed to stressors 507 00:26:39,520 --> 00:26:42,520 Speaker 1: that back two years ago, you it would take you 508 00:26:42,560 --> 00:26:46,520 Speaker 1: a month to be expiously Yeah, I mean just it's wild. 509 00:26:46,600 --> 00:26:48,600 Speaker 1: So no wonder we all need like xan X all 510 00:26:48,600 --> 00:26:56,639 Speaker 1: the time, you know, yeah, CBD, like right, so you know, 511 00:26:56,760 --> 00:26:59,360 Speaker 1: so much of it to me, and I've been so humbled, 512 00:26:59,400 --> 00:27:02,399 Speaker 1: like there aren't enough products in the world. I feel 513 00:27:02,400 --> 00:27:05,680 Speaker 1: like it to really see a difference if you're not 514 00:27:06,119 --> 00:27:09,359 Speaker 1: giving yourself grace and having some space for you to 515 00:27:10,040 --> 00:27:13,000 Speaker 1: do have your me time, and that looks different for everyone. 516 00:27:13,000 --> 00:27:15,800 Speaker 1: I throw out meditation, which I would roll my eyes 517 00:27:15,840 --> 00:27:18,240 Speaker 1: out before, but now I'm actually really into You are 518 00:27:18,520 --> 00:27:22,720 Speaker 1: stuck with it trying and I go back and forth. 519 00:27:23,000 --> 00:27:25,080 Speaker 1: It's a thing for me. I hate it, but then 520 00:27:25,119 --> 00:27:27,480 Speaker 1: when I do it, I love it. I feels so good, 521 00:27:28,880 --> 00:27:31,800 Speaker 1: like five minutes to minutes. But that alone, I feel 522 00:27:31,840 --> 00:27:34,320 Speaker 1: like can shift and it doesn't cost anything, you know, 523 00:27:34,480 --> 00:27:38,399 Speaker 1: it's it's just you have to prioritize that time. Yeah, 524 00:27:38,640 --> 00:27:40,280 Speaker 1: the most I ever got was ten minutes. And I 525 00:27:40,320 --> 00:27:44,280 Speaker 1: felt like I had like rull the world that it's 526 00:27:44,320 --> 00:27:47,639 Speaker 1: actually read your mantra on another interview, did and you 527 00:27:47,680 --> 00:27:50,280 Speaker 1: said everything you want is on the other side of fear. 528 00:27:51,000 --> 00:27:54,240 Speaker 1: You still go by that. Oh yeah, that I have 529 00:27:54,280 --> 00:27:59,720 Speaker 1: a fear of podcasts. The other Oh my gosh, you're 530 00:27:59,800 --> 00:28:03,240 Speaker 1: throw iving. I don't know about that. We'll see how 531 00:28:03,240 --> 00:28:10,119 Speaker 1: it goes after this. Um, but I, uh, yeah, I cushed. So. 532 00:28:10,440 --> 00:28:13,760 Speaker 1: I mean, you know, I've been dreaming up starting a 533 00:28:13,800 --> 00:28:17,200 Speaker 1: business for so long. My parents were entrepreneurs, my grandpa 534 00:28:17,240 --> 00:28:20,840 Speaker 1: was It's in my blood. Um. I just was so 535 00:28:21,000 --> 00:28:24,160 Speaker 1: had so much self doubt and so much imposter syndrome, 536 00:28:24,720 --> 00:28:29,120 Speaker 1: and you know, could I really trust myself to do this? 537 00:28:29,400 --> 00:28:31,800 Speaker 1: And I think at some point I was just so 538 00:28:31,840 --> 00:28:33,840 Speaker 1: sick of telling myself that I couldn't do it, and 539 00:28:33,920 --> 00:28:36,280 Speaker 1: I was like I kind of had to give me 540 00:28:36,320 --> 00:28:38,680 Speaker 1: the f you to myself. And I was about to 541 00:28:38,720 --> 00:28:42,760 Speaker 1: say the word, but I was like, I just need 542 00:28:42,760 --> 00:28:45,120 Speaker 1: to do this. Like I don't do it, someone else will, 543 00:28:45,160 --> 00:28:47,160 Speaker 1: And what do I what would I rather live with? 544 00:28:47,840 --> 00:28:51,040 Speaker 1: I don't want to live with regret. UM. So that's 545 00:28:51,440 --> 00:28:54,560 Speaker 1: and it's easier said than done for sure, UM what did? 546 00:28:54,640 --> 00:28:56,800 Speaker 1: What are some things you did? Though? Like to put 547 00:28:56,800 --> 00:29:00,000 Speaker 1: one foot in front of the other, I think being vulnerable, 548 00:29:00,200 --> 00:29:02,920 Speaker 1: Like that's what it comes down to, is like sharing 549 00:29:02,960 --> 00:29:06,719 Speaker 1: my concept with people, telling people what what my vision 550 00:29:06,920 --> 00:29:09,480 Speaker 1: was early on, even before I had anything, I didn't 551 00:29:09,480 --> 00:29:12,960 Speaker 1: have a lease signed or had any brands on board, 552 00:29:13,320 --> 00:29:16,160 Speaker 1: just kind of creating that messaging and that story and 553 00:29:16,200 --> 00:29:20,800 Speaker 1: being really authentic with it. Um. I once I was 554 00:29:20,880 --> 00:29:23,320 Speaker 1: doing that a little by little over time, it just 555 00:29:23,400 --> 00:29:26,400 Speaker 1: kind of became a snowball effect and I was like, Okay, 556 00:29:26,560 --> 00:29:30,520 Speaker 1: there's no going back, like I'm doing this, um, and 557 00:29:31,520 --> 00:29:35,480 Speaker 1: I think I've been. That's one of my personal proudest 558 00:29:35,480 --> 00:29:37,600 Speaker 1: moments is looking back because I never in a million 559 00:29:37,680 --> 00:29:41,479 Speaker 1: years I thought I would have the confidence or belief 560 00:29:41,520 --> 00:29:44,080 Speaker 1: in myself to kind of put one ft in front 561 00:29:44,080 --> 00:29:46,120 Speaker 1: of the other and get this going. So it just 562 00:29:46,720 --> 00:29:48,880 Speaker 1: you know, don't doubt yourself, I guess as a message, 563 00:29:48,920 --> 00:29:51,640 Speaker 1: and break through that fear if you can, and and 564 00:29:51,760 --> 00:29:54,400 Speaker 1: friends and support systems really help with that too. I 565 00:29:54,440 --> 00:29:56,720 Speaker 1: just love the idea of thinking everything that you want 566 00:29:56,840 --> 00:29:58,440 Speaker 1: is just right on the other side you just have 567 00:29:58,560 --> 00:30:02,400 Speaker 1: to walk through. Yeah, you have to be vulnerable, right right. Yeah, 568 00:30:02,520 --> 00:30:05,440 Speaker 1: don't they say courage isn't the absence of fear. It's 569 00:30:05,480 --> 00:30:07,800 Speaker 1: having the fear and doing it anyway, right or something. 570 00:30:07,880 --> 00:30:10,560 Speaker 1: I love that. That's a great one. Yeah. I mean 571 00:30:10,600 --> 00:30:14,720 Speaker 1: you have to have those mantras because, UM, just owning 572 00:30:14,720 --> 00:30:17,080 Speaker 1: a small business, you can sometimes just go down this 573 00:30:17,680 --> 00:30:20,480 Speaker 1: tornado of like negativity and like, oh my god, everything's 574 00:30:20,480 --> 00:30:23,440 Speaker 1: going wrong. I don't know what I'm doing. Yeah, like 575 00:30:24,080 --> 00:30:26,560 Speaker 1: you know, the fear of competition and you never have 576 00:30:26,720 --> 00:30:29,400 Speaker 1: enough money to get you whatever you need to do 577 00:30:29,560 --> 00:30:33,920 Speaker 1: or you know, so it's I I try to UM. Actually, 578 00:30:34,400 --> 00:30:37,160 Speaker 1: in the last year, UM started doing what I call 579 00:30:37,240 --> 00:30:40,600 Speaker 1: the three p's. So I started in my day with 580 00:30:40,640 --> 00:30:42,920 Speaker 1: three positives and I just say, I'm out loud to myself. 581 00:30:43,200 --> 00:30:45,000 Speaker 1: I start I was going to have a journal, but 582 00:30:45,040 --> 00:30:46,959 Speaker 1: I was like that, I just know I just need 583 00:30:47,000 --> 00:30:48,960 Speaker 1: to say them out loud. So three positives of your 584 00:30:49,040 --> 00:30:52,600 Speaker 1: day or three positive anything, just to like get my 585 00:30:52,640 --> 00:30:55,560 Speaker 1: mind to shift to something where I'm not going down 586 00:30:55,560 --> 00:30:58,480 Speaker 1: this negative tornado. That's what happens to me is I mean, 587 00:30:58,600 --> 00:31:00,560 Speaker 1: there can be so much good around me, but the 588 00:31:00,680 --> 00:31:04,040 Speaker 1: negative or the one thing that is just like weighing 589 00:31:04,080 --> 00:31:06,320 Speaker 1: on me, It'll start to snowball and then before I 590 00:31:06,360 --> 00:31:09,160 Speaker 1: know it, I'm so far down the road. You know, 591 00:31:09,200 --> 00:31:10,920 Speaker 1: what does that happened? Because I mean there's a hundred 592 00:31:10,960 --> 00:31:14,880 Speaker 1: positives for everyone. I mean it's positives are in and 593 00:31:14,920 --> 00:31:18,680 Speaker 1: out like in your in one ear autogether. Yeah, maybe 594 00:31:18,680 --> 00:31:20,440 Speaker 1: that's what it is. I don't know, but you can 595 00:31:20,480 --> 00:31:22,760 Speaker 1: definitely twist and turn and now look at you. You 596 00:31:22,800 --> 00:31:25,200 Speaker 1: have this business. You guys just opened a store in Houston. 597 00:31:25,240 --> 00:31:28,240 Speaker 1: I said, where in Houston is that it's in the 598 00:31:28,280 --> 00:31:33,440 Speaker 1: Heights neighborhood, which it feels like, um, East Nashville, like homes, 599 00:31:33,760 --> 00:31:38,040 Speaker 1: like cute little restaurants and you know your neighbors and 600 00:31:38,640 --> 00:31:42,640 Speaker 1: that's kind of Um what's happened in Nashville is was 601 00:31:42,720 --> 00:31:44,680 Speaker 1: so organic in some ways, like we really got to 602 00:31:44,680 --> 00:31:47,040 Speaker 1: know our neighbors in our community. And I think as 603 00:31:47,080 --> 00:31:49,040 Speaker 1: we grow, it's like that's what I'm trying to do 604 00:31:49,160 --> 00:31:51,920 Speaker 1: in in more cities. So do you have plans of 605 00:31:52,040 --> 00:31:56,720 Speaker 1: any more stores? Yeah? Always, I mean I do, Like 606 00:31:56,960 --> 00:31:59,400 Speaker 1: I have a big I'm a big dreamer in that way. Um, 607 00:31:59,680 --> 00:32:03,760 Speaker 1: but I think you know, I want to grow sustainably. UM, 608 00:32:03,840 --> 00:32:06,520 Speaker 1: I'm not looking to have a thousand stores across the country, 609 00:32:06,640 --> 00:32:09,080 Speaker 1: you know, I really want to wherever we go, really 610 00:32:09,720 --> 00:32:14,400 Speaker 1: connect with people there and bring in you know, practitioners, 611 00:32:14,440 --> 00:32:18,280 Speaker 1: share the products information, UM and have it still be 612 00:32:18,440 --> 00:32:21,080 Speaker 1: Lemon Lane, because when we're not then I'm like, well, 613 00:32:21,120 --> 00:32:23,840 Speaker 1: why are we doing this right? What would you say 614 00:32:23,880 --> 00:32:26,800 Speaker 1: the biggest thing since you open the doors is that 615 00:32:26,840 --> 00:32:35,720 Speaker 1: you've learned? Like what is the biggest lesson? UM? Gosh, 616 00:32:35,760 --> 00:32:38,040 Speaker 1: the positivity thing one is, hug just just kind of 617 00:32:38,080 --> 00:32:43,000 Speaker 1: having this long term outlook, like don't get distracted by 618 00:32:43,200 --> 00:32:47,200 Speaker 1: the small bs UM. Especially in the beauty industry and 619 00:32:47,200 --> 00:32:50,040 Speaker 1: wellness industry, there's so much competition and so much noise 620 00:32:50,080 --> 00:32:52,520 Speaker 1: and so much like you know, you compare yourself to 621 00:32:52,640 --> 00:32:54,760 Speaker 1: and I guess really any industry and small bustin owners 622 00:32:54,760 --> 00:32:57,520 Speaker 1: struggles with that. It's like oh, I'm never enough or 623 00:32:57,560 --> 00:33:00,320 Speaker 1: oh we should have done this, And I think just 624 00:33:01,160 --> 00:33:04,320 Speaker 1: having my blinders on, like stay focused on why I started, 625 00:33:05,400 --> 00:33:08,040 Speaker 1: why I'm here, what I'm trying to do, who I'm 626 00:33:08,080 --> 00:33:11,080 Speaker 1: doing it for, and then let everything else go away. 627 00:33:11,240 --> 00:33:13,520 Speaker 1: And I think I've really tried hard to do that 628 00:33:13,760 --> 00:33:17,360 Speaker 1: UM in the last year more than anything. And I 629 00:33:17,440 --> 00:33:20,440 Speaker 1: find that it just makes me a better business person 630 00:33:20,560 --> 00:33:23,880 Speaker 1: and I enjoy my job a lot better too. I 631 00:33:23,920 --> 00:33:25,880 Speaker 1: feel like I just went to therapy. Thank you. I 632 00:33:25,960 --> 00:33:29,600 Speaker 1: needed all of that today. I talk a big game. 633 00:33:31,600 --> 00:33:36,560 Speaker 1: You can text me tomorrow and be like so day 634 00:33:36,560 --> 00:33:38,680 Speaker 1: to day in this kind of world. Um, okay, So 635 00:33:38,720 --> 00:33:40,960 Speaker 1: where can people find you? Because I know you guys. 636 00:33:41,080 --> 00:33:43,360 Speaker 1: You have the store here in Nashville, So if you 637 00:33:43,360 --> 00:33:46,240 Speaker 1: guys are visiting Nashville, definitely come visit. It's such a 638 00:33:46,240 --> 00:33:49,680 Speaker 1: good destination for groups. We do a lot of bachelorettes, 639 00:33:50,320 --> 00:33:52,440 Speaker 1: um and it's something you know. We do complimentary wine 640 00:33:52,440 --> 00:33:54,479 Speaker 1: at the oil bar, which is fun, but it's always 641 00:33:54,520 --> 00:33:57,760 Speaker 1: fun and you leave with the product too so and 642 00:33:57,800 --> 00:34:00,720 Speaker 1: the product is so cute. They have these um labels 643 00:34:00,760 --> 00:34:03,320 Speaker 1: that you get to decorate yourself. It's just the whole 644 00:34:03,320 --> 00:34:06,160 Speaker 1: customer of the inside. So you guys get to customize outside. 645 00:34:06,320 --> 00:34:08,239 Speaker 1: So fun. I love that. And then you're in the 646 00:34:08,239 --> 00:34:10,360 Speaker 1: Houston Heights of your in Houston. I'm gonna tell my 647 00:34:10,360 --> 00:34:12,440 Speaker 1: mom to go check you guys out. Right now, you 648 00:34:12,520 --> 00:34:14,960 Speaker 1: kind of have to be physically in our presence to 649 00:34:15,000 --> 00:34:17,640 Speaker 1: experience us. We don't have an online store. Yeah, it's 650 00:34:17,680 --> 00:34:19,640 Speaker 1: like a restaurant, I guess, but they can check you 651 00:34:19,640 --> 00:34:22,400 Speaker 1: out on Instagram because I actually love following you on Instagram. 652 00:34:22,520 --> 00:34:25,960 Speaker 1: Share a lot of information, um and one day I 653 00:34:26,000 --> 00:34:28,000 Speaker 1: will put all the information in a blog because I 654 00:34:28,080 --> 00:34:30,600 Speaker 1: feel like people need to be able to reference it. 655 00:34:30,719 --> 00:34:32,799 Speaker 1: But yeah, it's really fun. We post a lot of 656 00:34:32,800 --> 00:34:36,799 Speaker 1: our event recaps, um share new products. We highlight other 657 00:34:37,000 --> 00:34:40,000 Speaker 1: women through a feature called feel Good First, where we 658 00:34:40,320 --> 00:34:42,520 Speaker 1: asked some questions about their day to day and they 659 00:34:42,680 --> 00:34:45,640 Speaker 1: kind of give videos and pictures on what their wellness 660 00:34:45,719 --> 00:34:48,680 Speaker 1: routine looks like. So cool. It's fun to see different 661 00:34:48,719 --> 00:34:50,879 Speaker 1: walks of live. Yeah, you also have like little cute 662 00:34:50,920 --> 00:34:53,960 Speaker 1: little motivations, so yeah, it's a good follow It's at 663 00:34:54,160 --> 00:34:57,120 Speaker 1: Lemon Lane right at Lemon Underscore Lane, l A I 664 00:34:57,440 --> 00:35:00,200 Speaker 1: n E. Okay, so you guys check out laur uh 665 00:35:00,239 --> 00:35:02,760 Speaker 1: and Lemon Lane and come visit her stores in Nashville 666 00:35:02,760 --> 00:35:06,719 Speaker 1: and Houston. Thank you for doing this, Thank you good podcast. 667 00:35:09,680 --> 00:35:13,480 Speaker 1: Thanks for listening. This is Kelly Henderson and you've been 668 00:35:13,520 --> 00:35:17,120 Speaker 1: listening to the Velvet's Edge podcast. I truly believe that 669 00:35:17,239 --> 00:35:19,319 Speaker 1: every one of us has a little velvet and a 670 00:35:19,360 --> 00:35:22,120 Speaker 1: little edge, So it's so important to remember that to 671 00:35:22,200 --> 00:35:25,480 Speaker 1: be strong, you must be soft too. Thank you so 672 00:35:25,560 --> 00:35:28,120 Speaker 1: much for sharing in those stories with me. You can 673 00:35:28,160 --> 00:35:31,440 Speaker 1: follow velvet's Edge on Instagram, Facebook, and Twitter, as well 674 00:35:31,480 --> 00:35:34,279 Speaker 1: as velvet's Edge dot com. If you haven't yet, go 675 00:35:34,400 --> 00:35:38,120 Speaker 1: to Apple Podcast and subscribe, rate and review this podcast. 676 00:35:38,600 --> 00:35:42,719 Speaker 1: Join me every Wednesday for more conversations on lifestyle, beauty, 677 00:35:42,760 --> 00:35:44,880 Speaker 1: and relationships. Thanks for listening.