WEBVTT - Entrepreneurial Dreams: Passion in Puns

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<v Speaker 1>I always say that I'm mediocre at a lot of things,

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<v Speaker 1>and I'm exceptional at puns. It's just something that my

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<v Speaker 1>dad and I have a super freaky talent for. I'm

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<v Speaker 1>by no means a poet or words smith's in other ways.

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<v Speaker 1>I have no idea why I have such a talent

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<v Speaker 1>with puns. Merrily Grashion is many things. An illustrator, a

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<v Speaker 1>flourishing author, a strong but modest woman. There's something effortless

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<v Speaker 1>about the way she describes her career that could lead

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<v Speaker 1>one to believe it's been easy to be fair. It

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<v Speaker 1>might just have been the day that I caught up

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<v Speaker 1>with her. This was Merrily's twelfth day in Los Angeles,

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<v Speaker 1>recently relocating from New York City, and she's still wrapping

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<v Speaker 1>her head around a few things. What began a spontaneous

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<v Speaker 1>sketches during her early days bussing and waiting tables has

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<v Speaker 1>developed into a small business called Great and Potatoes, which

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<v Speaker 1>produces humorous screening cards and prints featuring food and beverage

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<v Speaker 1>theme drawings and cons Merrily has also written and illustrated

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<v Speaker 1>a book called Women's Libation, a whimsical celebration of women

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<v Speaker 1>history and cocktails. All of this in a fairly impressive

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<v Speaker 1>window of time. But don't tell her it's impressive. I've

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<v Speaker 1>just always drawn. I studied art a ton, I studied

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<v Speaker 1>our history and are a lot of art theory and

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<v Speaker 1>art for political change. But as far as skill, I'm

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<v Speaker 1>always learning and getting better. By the end of the book,

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<v Speaker 1>I had just picked up a bunch of new skills

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<v Speaker 1>just in drawing. But no, I haven't. I'm not like trained.

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<v Speaker 1>On this edition of On the Job, I'm speaking remotely

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<v Speaker 1>with Merrily gression to hear more about her career as

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<v Speaker 1>an entrepreneur, a creative person, and her personal journey that

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<v Speaker 1>has taken her to Los Angeles. By embracing opportunities and

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<v Speaker 1>connecting her work experiences in the service industry, Merrily has

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<v Speaker 1>nurtured her raw talent as an artist to find herself

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<v Speaker 1>in a favorable position of choosing what will come next.

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<v Speaker 1>I've spent more than the last twelve years in New

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<v Speaker 1>York City, where I moved right after high school, kind

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<v Speaker 1>of supported my way through college, working in bars and

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<v Speaker 1>restaurants primarily, actually just applied to one college out of

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<v Speaker 1>New York, and it's the kind of typical liberal arts introduction,

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<v Speaker 1>and then you know, got like coffee shop, rasta jobs,

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<v Speaker 1>a lot of serving waters saying, and then I found

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<v Speaker 1>my home and a restaurant and really learned about food

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<v Speaker 1>and wine and just got really excited about it. It

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<v Speaker 1>wasn't just a job. I was actually learning a ton

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<v Speaker 1>about the history of This was a Spanish restaurant, so

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<v Speaker 1>I learned a lot about Spanish wine cuisine. But I

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<v Speaker 1>also was finishing my thesis in college and working all

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<v Speaker 1>the time and studying all the time. Naturally, merrily was

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<v Speaker 1>developing a love for food and wine while working in restaurants.

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<v Speaker 1>But I was curious to understand where this crossed paths

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<v Speaker 1>with illustration and art. I started interning with Just Seeds,

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<v Speaker 1>which is a national artist collective of I think around

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<v Speaker 1>twenty artists all over the country. But I was working

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<v Speaker 1>directly with Josh McPhee, and he's a primarily printmaker, but

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<v Speaker 1>he's an organizer and activist, teacher and curator. I learned

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<v Speaker 1>a lot from him about the idea of passing around

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<v Speaker 1>affordable art. And I was just kind of an intern,

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<v Speaker 1>but I really learned a ton about kind of just

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<v Speaker 1>the process, but also the history of making art for

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<v Speaker 1>political change. So I was working a ton and bars

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<v Speaker 1>and restaurants. I was studying, and I was making my

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<v Speaker 1>own art but just doodles mostly, and then working with

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<v Speaker 1>this really inspiring artists and organized our an activists, and

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<v Speaker 1>it all just kind of came together, meeting the best

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<v Speaker 1>people and then who inspired me to keep making art,

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<v Speaker 1>and then learning that wow, I don't want anything to

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<v Speaker 1>do with the actual art world in the gallery kind

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<v Speaker 1>of capacity, because it's just not accessible. It's just it's

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<v Speaker 1>everything I don't believe in in terms of what art

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<v Speaker 1>can be, because I worked with this artist who really

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<v Speaker 1>taught me or is for the people, not something that

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<v Speaker 1>shouldn't be accessible. Anyone looking through Merrily's body of work

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<v Speaker 1>would find it evident that she's embraced this concept and

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<v Speaker 1>aesthetic and made it into her own by never being

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<v Speaker 1>overly precious or serious. At some of the bars and

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<v Speaker 1>restaurants I worked, I would start drawing these little playful cards,

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<v Speaker 1>just doodles. I would see a bottle of Apperall and

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<v Speaker 1>write apper All, we've been through or for net and

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<v Speaker 1>say her net about it, or You've always given me

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<v Speaker 1>a reasoning to stay, And then I pass out the

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<v Speaker 1>cards and I just started I was I've always been

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<v Speaker 1>a compulsive doodler, so I would just start drawing these

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<v Speaker 1>cards and became a whole series that would just live

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<v Speaker 1>in my handbag. I like to call them dad jokes.

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<v Speaker 1>And I was drawing um a lot at work, the

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<v Speaker 1>different bars and restaurants I worked at, and passing them

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<v Speaker 1>out to friends and co workers and patrons at the

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<v Speaker 1>bar or whatever. And I my friends encouraged me to

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<v Speaker 1>start a greeting card line and that developed into a

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<v Speaker 1>few years ago, I started a company called greet and

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<v Speaker 1>Potatoes like Meat and Potatoes as a greeting card company,

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<v Speaker 1>and they were all food and beverage themed greeting cards

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<v Speaker 1>that we're kind of for all occasions. But they were

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<v Speaker 1>set from illustrations of mine, and I worked with my

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<v Speaker 1>friend Emily Johnson, She's a Bushwick based printmaker, making it

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<v Speaker 1>something that was really personal, super playful, but affordable and

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<v Speaker 1>something you could really literally just pass around and you know,

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<v Speaker 1>get for less than ten dollars or five dollars, so

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<v Speaker 1>you know, not a whole lot of money in that obviously,

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<v Speaker 1>but it was it was cool to know I could

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<v Speaker 1>be doing it with people in my community, other strong women.

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<v Speaker 1>And then a lot of stores started picking up the

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<v Speaker 1>cards in a bunch of kind of independent brick and

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<v Speaker 1>mortar stores around Brooklyn and some scattered around the US,

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<v Speaker 1>and I started selling them online. So that was kind

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<v Speaker 1>of how that started. And then two years ago somebody

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<v Speaker 1>picked him up and did a big BuzzFeed feature on them,

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<v Speaker 1>and that was Alison Roman. She put that article out

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<v Speaker 1>and I totally changed my life. I got all these

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<v Speaker 1>people in the publishing world and agents reaching out to me, like,

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<v Speaker 1>what are you doing with your art? Come on, makes

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<v Speaker 1>more stuff? And I'm guessing her agent, Jannis Donned, was

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<v Speaker 1>one of those people. She was just one of the

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<v Speaker 1>most seasoned professional literary agents in especially in the food

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<v Speaker 1>and beverage world. And she sat me down and she said,

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<v Speaker 1>I really like your art, and I know you have

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<v Speaker 1>some more good ideas. Let's make a book. And I

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<v Speaker 1>was like, funny, you should say. I have this idea

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<v Speaker 1>about ladies who also have funny cocktail names. And before

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<v Speaker 1>I knew it had eight to ten pages mocked up

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<v Speaker 1>and was selling this idea to a bunch of publishers.

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<v Speaker 1>Came out in the fall of two thousand seventeen called

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<v Speaker 1>Women's Libation. It's a cocktail guide cocktails to celebrate a

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<v Speaker 1>woman's right to booze. So it's all comes from my

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<v Speaker 1>illustrations and kind of riffs on classic cocktails, each one

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<v Speaker 1>dedicated to a influential woman in history or kind of

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<v Speaker 1>landmark in the history of women's liberation. So that was

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<v Speaker 1>kind of the last project I worked on in New

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<v Speaker 1>York and moving over here to l A, I've kind

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<v Speaker 1>of started thinking about a lot of new projects, creative

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<v Speaker 1>being not necessarily the same, but a lot of creative

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<v Speaker 1>ideas more with Merrily the illustrator turned author after this

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<v Speaker 1>one company is on a mission to put a million

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<v Speaker 1>people to work each year. Sounds like a big number,

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<v Speaker 1>doesn't it not to Express Employment Professionals seeking a skilled

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<v Speaker 1>labor position or administrative work. Maybe you're an executive looking

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<v Speaker 1>for a career that fits supporting. We take pride in

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<v Speaker 1>connecting the right people with the right company. Express Employment

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<v Speaker 1>Professionals is on a mission to put a million people

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<v Speaker 1>to work each year. Let us help. We'll open doors

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<v Speaker 1>for you to go to Express pros dot com to

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<v Speaker 1>find a location near you. Welcome back to on the job.

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<v Speaker 1>In my conversation with Merrily Grassien, who developed a small

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<v Speaker 1>print card business, while bartending and waiting tables in New

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<v Speaker 1>York City and is now a burgeoning author. The journey

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<v Speaker 1>of becoming an author artist, it's all been tied into

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<v Speaker 1>the interdisciplinary parts of New York artistic life that come

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<v Speaker 1>back to supporting yourself in a restaurant, working in bars

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<v Speaker 1>and restaurants in hospitality. It's a well known dilemma for artists,

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<v Speaker 1>balancing the production of creative work and the business side

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<v Speaker 1>of things. I asked Merrily how she was able to

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<v Speaker 1>keep managing eating potatoes while writing a book. I kind

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<v Speaker 1>of shelved it for a bit. When I was working

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<v Speaker 1>on the book, I was still sending out online orders.

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<v Speaker 1>Because as much as I love drawing and I love

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<v Speaker 1>this company, I've loved building this company and the learning

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<v Speaker 1>experience of it. I'm not really a business person at all.

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<v Speaker 1>So working on something like a book where I had

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<v Speaker 1>a whole team of people doing not only like the

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<v Speaker 1>business end of it, the editing and production and whatever,

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<v Speaker 1>a couple of years or I was trying to figure

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<v Speaker 1>out how much profit, how much the percentage of profiting,

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<v Speaker 1>and obviously not paying myself for labor. I would rather

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<v Speaker 1>just be the creative I'm better at that too, and

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<v Speaker 1>the book was happening, and I was kind of putting

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<v Speaker 1>Green and Potatoes on hold. Clarkson Potter is in the

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<v Speaker 1>publishing world, but they do more kind of gifty kinds

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<v Speaker 1>of art and prints, and they contacted me and Weeds

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<v Speaker 1>partnered up and they are taking over production of Green

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<v Speaker 1>and Potatoes. Were launching a twelve card pack that will

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<v Speaker 1>be much wider distributed, um maybe of an internationally distributed.

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<v Speaker 1>You can just find it in a lot more places,

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<v Speaker 1>so it's not just me sitting on my living room

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<v Speaker 1>for stuffing envelopes. Will be able to get these cards

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<v Speaker 1>out there to a lot more people. They're still printed

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<v Speaker 1>really beautifully, so it's really exciting. I'm excited to see

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<v Speaker 1>where that goes. Merely identified her creative strengths and weaknesses

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<v Speaker 1>and sought partnerships to help fill the voids and relied

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<v Speaker 1>on separate teams for both her company and the completion

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<v Speaker 1>of her book. I would not have been able to

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<v Speaker 1>do it without them. And then my editor, she and

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<v Speaker 1>I got really close, and she's she's like a right

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<v Speaker 1>brained version of I guess the left brained version of me.

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<v Speaker 1>So she was my editor, so she would look at

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<v Speaker 1>a piece of paper that looked chaotic, and she would

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<v Speaker 1>just make it make sense. She was like the oil

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<v Speaker 1>to the machine, like she just made it run. Gave

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<v Speaker 1>me the confidence to keep working and being creative, and

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<v Speaker 1>she's inspired me to like take all of these crazy,

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<v Speaker 1>jumbled ideas and talents I have and put them on

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<v Speaker 1>paper and maybe hopefully make it into something that somebody

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<v Speaker 1>else can relate to and put a book finding on it.

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<v Speaker 1>Women's Libation gracefully combines charming artwork with coherent cocktail instruction

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<v Speaker 1>and is packed with so much clever wordplay and twists

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<v Speaker 1>on established historical names like Vermouth, Bader, Ginsburg, Joan of Ark,

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<v Speaker 1>and Stormy Florence, Nightcap, and Gale, all in the spirit

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<v Speaker 1>of celebrating women who have impacted the world. My biggest

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<v Speaker 1>achievement has absolutely been completing writing this book. There's the

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<v Speaker 1>journey I went on from sitting in my agent's office

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<v Speaker 1>and having this tiny idea for a book and hers

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<v Speaker 1>telling me to mock up a couple of pages two

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<v Speaker 1>in less than a year, coming up with seventy recipes

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<v Speaker 1>and accompany kind of like biographical blurbs on these women,

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<v Speaker 1>and just the research that went into it and just

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<v Speaker 1>getting really excited about something kind of silly, which is

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<v Speaker 1>just like a cocktail book, or you can kind of

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<v Speaker 1>playful that a project like this can mean something and

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<v Speaker 1>has meant something to a lot of people. Strangers, friends,

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<v Speaker 1>friends of friends have reached out to me out of

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<v Speaker 1>nowhere and just saying I really needed this book right now.

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<v Speaker 1>It really felt like people were as excited about it

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<v Speaker 1>as I was making it, and makes me want to

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<v Speaker 1>just do more stuff like that. And I'm not quite

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<v Speaker 1>sure what yet, but I'm excited to explore it. I'm

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<v Speaker 1>sure fans and followers of Merrily's work are two, so

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<v Speaker 1>as being in Los Angeles part of a new chapter

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<v Speaker 1>in her own life. I'm thinking about this move to

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<v Speaker 1>l A as an eventual bicoastal life that I'm not

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<v Speaker 1>sure it's achievable, but that would be my dream. Something

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<v Speaker 1>I've always wanted to do is open my own bar.

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<v Speaker 1>I have a bunch of experience, I really know what

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<v Speaker 1>I can really envision what would work for me at least,

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<v Speaker 1>so that might be in my near future as well.

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<v Speaker 1>But coming out here, it's on this like Hiatus was

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<v Speaker 1>in some part inspired by coming out with this book

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<v Speaker 1>and realizing, Okay, well this is done. I want to

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<v Speaker 1>keep this momentum going. Can I do that if I

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<v Speaker 1>don't have another deadline set and rather than waiting around,

0:13:20.800 --> 0:13:24.240
<v Speaker 1>keep that momentum going onward upward, try something new, shake

0:13:24.320 --> 0:13:27.400
<v Speaker 1>things up. I left New York kind of heartbroken. Leaving

0:13:27.400 --> 0:13:30.000
<v Speaker 1>New York. I'm in love with it, but I'm glad

0:13:30.040 --> 0:13:32.240
<v Speaker 1>I left it that way where I can come back

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<v Speaker 1>any time, and I don't really mind being in cars.

0:13:35.080 --> 0:13:38.240
<v Speaker 1>I can listen to podcasts. I'm Liz Reagan. And that

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<v Speaker 1>was Merrily Gression. And that's all for this edition of

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<v Speaker 1>On the Job. Find more at Express prose dot com,

0:13:44.160 --> 0:13:46.400
<v Speaker 1>and you can listen to every podcast this season at

0:13:46.400 --> 0:13:50.920
<v Speaker 1>express pros dot com. Forward Slash Podcast. This podcast is

0:13:50.960 --> 0:13:53.840
<v Speaker 1>produced by Decibel Studios in New York, I Heart Radio

0:13:54.080 --> 0:13:57.400
<v Speaker 1>and Red Seat Ventures. You can subscribe on iHeart Radio

0:13:57.440 --> 0:13:59.760
<v Speaker 1>and iTunes, where we hope you'll leave a nice review

0:14:00.120 --> 0:14:02.360
<v Speaker 1>that helps other folks find us. And of course you

0:14:02.360 --> 0:14:05.520
<v Speaker 1>can listen and subscribe wherever you get your podcasts. See

0:14:05.559 --> 0:14:11.640
<v Speaker 1>you next time On the Job mmm