Speaker 1: I feel like we're gonna be Oprah and Ava Duvarney
Speaker 1: ten years from now. You're gonna be the one with
Speaker 1: the big like you're gonna own half of Hawaii and
Speaker 1: you're gonna invite me for my forty fifth birthday and
Speaker 1: treat me too.
Speaker 2: Well.
Speaker 1: Now we retreat. Yes, it's time for the.
Speaker 3: Big a q a A the b a q A
Speaker 3: what you say? The Big a q eight with Manday,
Speaker 3: The Big a q eight with tip to day A.
Speaker 3: You guys got a little pre clip. I actually liked that.
Speaker 3: I felt like we should do that, like a pre
Speaker 3: clip of conversation before the baqa intro song, so you
Speaker 3: can get.
Speaker 1: A little here, you know what I'm saying.
Speaker 3: I feel like I like that that was cute or whatever.
Speaker 3: So welcome to the b a qa where you have
Speaker 3: questions and we have answers. This one is different though,
Speaker 3: because we're doing a hot seat swap. So last b
Speaker 3: a q A if you did not listen to it,
Speaker 3: Mandy was in the hot seat and I asked her question,
Speaker 3: and my questions really revolved around negotiating and how I
Speaker 3: can confidently ask for more and in a way that
Speaker 3: like you know that I feel empowered, but that people
Speaker 3: actually give you my money, and many gave me some
Speaker 3: unmersing advice that actually has worked since then, it's been
Speaker 3: a week and if you know anything about me, oh,
Speaker 3: I'm going to execute. So yeah, it was just great.
Speaker 3: So go ahead and go listen. It was really helpful.
Speaker 3: And now this time I'm in the hot seat. But
Speaker 3: if you want to be in the hot seat before
Speaker 3: Mandy starts asking me questions, if you want to be
Speaker 3: in the hot seat, so what can I do?
Speaker 2: Man?
Speaker 3: If they want to be in the hot seat.
Speaker 1: So when we say hot you mean we want to
Speaker 1: We want you guys. We want ba fam here live
Speaker 1: with us and the dude so you can ask us
Speaker 1: your ba Q and A questions live. So in order
Speaker 1: to do that, we need you to send us a
Speaker 1: DM on Instagram. This is a special. Don't just write
Speaker 1: out your question. We want you to actually send a
Speaker 1: voice note or a video and if you don't know,
Speaker 1: ask a tween age a tween anger that you know,
Speaker 1: or google it or whatever you'll figure it out. Okay,
Speaker 1: send us your question via voice note or video and
Speaker 1: we will select the best questions and we will you
Speaker 1: may get an invite to come live in the virtual
Speaker 1: studio and tape with us for our special Friday baq
Speaker 1: and A.
Speaker 3: Yeah. So virtually, you know, because some people are like
Speaker 3: we all under study. I'm like, virtually so and then
Speaker 3: that means you can ask me and Mandy your business questions,
Speaker 3: your career questions, your personal finance question or just anything
Speaker 3: in between. And so I'm so excited about that. So
Speaker 3: this time is my time. So let me just get myself.
Speaker 1: Okay, maybe you got to ask Oh my goodness, okay, yeah.
Speaker 1: By the way, I'm cheating because like I always ask
Speaker 1: Tiffany these kinds of questions, but usually we're gonna try.
Speaker 1: I'm like, we only have thirty minutes. Oh lord, Usually
Speaker 1: were on the phone for like two hours, and I
Speaker 1: still don't feel like I got enough.
Speaker 3: Okay.
Speaker 1: Tip. So, as you guys know, I have been running
Speaker 1: my business now for a little a year and a
Speaker 1: half year and some change, and I focus on I
Speaker 1: originally focus on career coaching. I am now based on
Speaker 1: some guidance from Tiffany and also just sort of seeing
Speaker 1: where the where am I superpower has emerged? Like what
Speaker 1: makes me different? I am niching down and I'm going
Speaker 1: even further and identifying myself as a negotiation expert, not
Speaker 1: just a career coach, which I do and I do well,
Speaker 1: but an actual negotiation expert. So, Tiff, what I wanted
Speaker 1: to talk to you first is like, what are some
Speaker 1: lessons about niching down that you think have been pivotal
Speaker 1: to your business success? And do you think that it's
Speaker 1: smart of me to start niching down in this way
Speaker 1: even further from like career expert, but really as like
Speaker 1: a negotiation expert.
Speaker 3: So I learned the niche Down lesson when in the beginning,
Speaker 3: like so many entrepreneurs, it's like I do everything for everybody,
Speaker 3: you know, and it sounds great because it's like I
Speaker 3: have a big audience. But what happens is psychologically the
Speaker 3: potential customer does not see your full value. Right. So imagine,
Speaker 3: like what's your favorite food that you let to eat? Oh?
Speaker 3: What type of food? Like Greek? All right? Bus? Okay?
Speaker 3: So like Spanish? Like was that Dominican food?
Speaker 1: That's Venezuelan.
Speaker 3: Venezuelan, Okay, So you love Venezuelan food. And if I said, Mandy,
Speaker 3: let's go out to eat, you know I'm in the
Speaker 3: mood for Venezuela and alongside with you, should we go
Speaker 3: to this Venezuelan restaurant or should we go to this
Speaker 3: this buffet that also serves Venezuelan food. Which one would
Speaker 3: you choose?
Speaker 2: I would choose the Venezuelan restaurant, right because why because
Speaker 2: the assumption is you folk that restaurant focused specifically on
Speaker 2: Venezuelan food, meaning they're going to bring you the best
Speaker 2: possible food outcome, because that's all they do.
Speaker 3: The buffet is although they might have general good, there
Speaker 3: are a general food places. And so if you're wanting
Speaker 3: customers that are going to cling to you and say
Speaker 3: you are my go to, you can't be a buffet business,
Speaker 3: you know, because then you're gonna get customers who are indecisive.
Speaker 3: I want a little bit of this, a little bit
Speaker 3: of that Mandy could do or anybody else could do,
Speaker 3: because any buffet will do if you're just looking for
Speaker 3: general food. But if I want Venezuelan food, I'm going specifically,
Speaker 3: like we're calling Vezezuela food, like negotiating. If I want
Speaker 3: negotiating advice, I go specifically to Mandy because that's what
Speaker 3: she does. Versus another coach who coaches in all things. Now,
Speaker 3: here's what makes it special them. In the beginning, niching
Speaker 3: down is critical because you're wanting to connect, like you
Speaker 3: want to have this visceral connection with your audience, and
Speaker 3: you do that being very by being very specific. But
Speaker 3: you're not gonna stay there forever because ideally what you're
Speaker 3: wanting is you want to really grow what I call
Speaker 3: a tree business. So a tree business is a business
Speaker 3: that grows a really strong root and one core thing.
Speaker 3: I am the budget east, a budget budget, budget, budge budget,
Speaker 3: and I grew such a strong route, such a strong
Speaker 3: trunk in that tree. If you're watching on YouTube, which
Speaker 3: you should be, you'll see my hands. So this is
Speaker 3: a tree trunk, such a strong tree trunk, and budgeting
Speaker 3: budget and budget budgeting. Over time, I got to branch
Speaker 3: off into these strong branches into I also talk about
Speaker 3: credit and dead and I have books online school. You
Speaker 3: see what I mean. Nike was just a running sneaker
Speaker 3: and now you can buy Nike, Nike watches, Nike t shirts,
Speaker 3: Nike apps. But if Nike opened with that from the
Speaker 3: very beginning, they would be a bush business. You know
Speaker 3: how bushes grow, They spot very quickly and their branches
Speaker 3: are brittle and they stunt their own growth. And so
Speaker 3: that's why I told you that, like get really really
Speaker 3: clearly and a niche down. But it doesn't mean you'll
Speaker 3: be niche forever. But you are growing the tree trunk
Speaker 3: that people will come to know, love and trust you for.
Speaker 3: So then you can branch out into these stronger branches
Speaker 3: because they're like, oh is that Mandy from the negotiating
Speaker 3: thing that I love so much? Oh, she also has
Speaker 3: and she has and she has and she has and
Speaker 3: she has versus you know, like you're like the corner
Speaker 3: store with that's selling chicken chains and you know and bootlegs.
Speaker 3: Yeah exactly, and so so yeah, that's why I like,
Speaker 3: that's the big lesson. That's why I told you to
Speaker 3: start from that place, because you will set yourself apart
Speaker 3: as a specialist.
Speaker 1: Thank you for reminding me of that of that point.
Speaker 1: And I love the tree trunk analogy. I feel like
Speaker 1: we need to like compile and make a book out
Speaker 1: of all these beautiful like like horticulture analogies that fit
Speaker 1: so well with business and no, but for real, because
Speaker 1: because even though I remember I'm like niche and you
Speaker 1: hear a lot of things. A lot of people are like,
Speaker 1: you know, riches are in your niches even though you
Speaker 1: don't pronounce anyway, and Niching down and how important it is,
Speaker 1: and of course you've told me that as well. You
Speaker 1: can sometimes like your mind gets in your own way,
Speaker 1: and even just today I'm like, oh, but wait, I
Speaker 1: do this and that too. But I'm like, yeah, you
Speaker 1: just reminded me, Like that's okay, focus on the negotiating,
Speaker 1: making that the tree trunk, because I haven't had that
Speaker 1: one pillar of greatness of excellence until I started to
Speaker 1: lean into negotiating. I definitely had a lot of like
Speaker 1: great feedback as a career coach, but to actually like
Speaker 1: be able to articulate my value and build trust with
Speaker 1: the community, to be the go to and build that
Speaker 1: trust in that one skill set, then I feel like
Speaker 1: and you reminded me that, okay, of course, like they
Speaker 1: would then trust me for what I think is also
Speaker 1: important professional branding, interview skills, you know, all of the
Speaker 1: other components of a holistic career approach. So okay, Niching Down,
Speaker 1: I'm gonna remember the branch and the I mean sorry,
Speaker 1: the trunk and the branches all right, fabulous. So you know,
Speaker 1: and you guys who are listening probably know, I'm working
Speaker 1: on a book proposal. I'm so close to being done, yay.
Speaker 1: So I've been working with a coach since June and
Speaker 1: it's been wonderful. Her name is Rachelle, and it's been
Speaker 1: really helpful to have that accountability to actually get this
Speaker 1: stage of the process done because at this point in
Speaker 1: my business, no one, like people are not knocking down
Speaker 1: my door begging me to write a book. So I
Speaker 1: have to actually propose a concept for a book and
Speaker 1: then like you know, take that to an agent and
Speaker 1: then to a publisher. But I'm already, of course, thinking
Speaker 1: of I'm manifesting that I'm going to get a book deal,
Speaker 1: and I know with get good with money sort of
Speaker 1: being there a little bit to watch your journeys. How
Speaker 1: important it is not about just like selling that book
Speaker 1: when it hits shelves, but like the six months before
Speaker 1: that pre selling, Yeah, the pre ordering and that strategy.
Speaker 1: So I know it's maybe a little premature because I've
Speaker 1: just you know, finished my I'm almost the old the
Speaker 1: book proposal, but I don't have a book deal yet,
Speaker 1: But I would love if you can talk a little
Speaker 1: bit about the strategy that helped you propel Get Good
Speaker 1: with Money in those six months pre ordering that pre
Speaker 1: ordering phase to become the national bestseller that it eventually did.
Speaker 3: New York Times, Well, who's counting for eight weeks?
Speaker 1: Yeah, no, sorry New York Times. No.
Speaker 3: But honestly, I'm glad you said that. And honestly, Mandy,
Speaker 3: I'm going to say, I'm going to share this with you.
Speaker 3: I'm gonna I am so one of my menties her
Speaker 3: book comes out next year and nextually was talking to
Speaker 3: like one of my friends who she has a huge book.
Speaker 3: If I said her name, you'd be like, what a'sk
Speaker 3: your friend? But she has a huge book coming out,
Speaker 3: and so my MENSI I was coaching her for the
Speaker 3: last like three months, just off gp about her book
Speaker 3: and what to do. And I gave her all of
Speaker 3: the notes that my team and I had. I added
Speaker 3: her to our Slack channel that we had. She went
Speaker 3: through created a spreadsheet called and it says T minus
Speaker 3: seven months, We're literally what we did month by month
Speaker 3: by month by month. I was like, girl, thank you could.
Speaker 3: So I was gonna give that to you, just so
Speaker 3: you know, people who are listening. I know, not sorry
Speaker 3: not to you. I'm gonna get that to Mandy because I'm
Speaker 3: gonna give that to my mentees, like you know, I
Speaker 3: have like my mentor Tiffany dot com. So I'm gonna
Speaker 3: give that to my mentees there, but I'm gonna give
Speaker 3: it to you so you have it. So because just
Speaker 3: to start to look, because it's like so even I
Speaker 3: was like, we did that, we did that. So but
Speaker 3: here's some core things. So at the it's most basic.
Speaker 3: As soon as you know your book name, go buy it.
Speaker 3: Manny knows my pet Peeve is get that damn domain.
Speaker 3: It's ten dollars from go Daddy, like don't let somebody else.
Speaker 3: And if you can't get your domain, slap book on it.
Speaker 3: So Get Good with Money was taken. But as soon
Speaker 3: as I knew that was the name of my book,
Speaker 3: Go Daddy actually has this great feature where for like
Speaker 3: sixty bucks, they will negotiate on your behalf to buy
Speaker 3: the domain. So I had to buy mine. I think
Speaker 3: I paid twelve hundred, but it was worth it and
Speaker 3: if I couldn't get it, I was just going to
Speaker 3: get I think I had already bought like Get Good
Speaker 3: moneybook dot com, Like that's you know, your slap book
Speaker 3: on the beginning or the end of it. For the
Speaker 3: most part, you could probably get your domain. So get
Speaker 3: your domain. It seems simple. But the thing I see
Speaker 3: now is that that's going to help with marketing so
Speaker 3: much because if you're just saying click the link in
Speaker 3: my bio or go buy on Amazon, that is not
Speaker 3: going to be helpful. Because in order to make national
Speaker 3: bestsellers lists, they like to see that you're a true
Speaker 3: national bestseller. They want to see that you have book
Speaker 3: sales in different places. Target is selling your book and
Speaker 3: people are buying, Bars and Nobles is selling your book
Speaker 3: and people are buying certainly Amazon, they know that's the
Speaker 3: biggest chunk. But if all your book sales come from Amazon,
Speaker 3: then you're not likely to make the list. So if
Speaker 3: all you're doing is sending people to Amazon, you're cutting
Speaker 3: yourself off. So get your domain. So also too something
Speaker 3: to think. So you should be doing thinking about now
Speaker 3: because it might take a while build that basic website.
Speaker 3: You know, like if you look at get good money
Speaker 3: dot com, we're not geniuses. My publisher and certainly your
Speaker 3: publisher might help. They gave me like a four or
Speaker 3: five other book sites that tend to do well, and
Speaker 3: so I took and I made an amalgamation of all
Speaker 3: the aspects of that site that really worked. And so
Speaker 3: and that's how like I had my book person, my
Speaker 3: my developer make get Good with money dot com. So
Speaker 3: if you go there, everything there is on purpose to
Speaker 3: like get people to go and figure out what book
Speaker 3: they want to buy, you know, where they want to
Speaker 3: purchase a book from all those things. Okay, so that's two.
Speaker 3: Make sure you're you know, you're having your buy your domain,
Speaker 3: get your your website, start building that because I might
Speaker 3: take some time. Uh Three, these are some basic things
Speaker 3: and I've because honestly, I'm actually working on a checklist, Mandy.
Speaker 3: So as soon as I finish it, like almost like
Speaker 3: a startup checklist, I'll share that with you too, like before, during,
Speaker 3: and after the book comes out. Checklist that like every
Speaker 3: author friend I know should know. You know, because I
Speaker 3: was talking to my friend, my big time friend whose
Speaker 3: book is coming out, and it sounded very overwhelming the
Speaker 3: things I was telling her, and I was like, Tiffany,
Speaker 3: this is two much. You need to just come up
Speaker 3: with a checklist, even if it's thirty things like okay,
Speaker 3: before the book comes out, do this during when the
Speaker 3: book is here, like you know, during launchtime and then
Speaker 3: after so I'm working on that and I'll give you
Speaker 3: that too. Okay, So so something else that's super simple.
Speaker 3: It seems simple, but people forget go to Amazon and
Speaker 3: create an author page. You know, this is really important.
Speaker 3: My publisher told me this. You create an author page
Speaker 3: because you're gonna want, like to get people to follow it,
Speaker 3: so Amazon can then let people know who are interested
Speaker 3: in you, Hey, your book is coming out. You know
Speaker 3: that takes off because Amazon will literally pay people like, hey,
Speaker 3: your book is coming out. Hey, Mandy, who you're following?
Speaker 3: Books is coming out? So it seems simple. But yeah,
Speaker 3: just creating an author page on Amazon?
Speaker 1: Can I do that before I get a deal? Though? Probably?
Speaker 3: You know, so probably for you because I already I
Speaker 3: had some self published books before. Yeah, you know, so
Speaker 3: see how long, like how it's going to work for
Speaker 3: like how I mean you might want to google? How
Speaker 3: far advanced can I create an author page? You know
Speaker 3: what I mean? Okay, So, just because like I said,
Speaker 3: I had, like you know, I had a ton of
Speaker 3: self published books, so it was easy for me to
Speaker 3: I already have because I already had an author page,
Speaker 3: but I didn't know how important that was something else. Yeah, yeah,
Speaker 3: I didn't, honestly, like, there's so many things I learned
Speaker 3: when I tell you, that's why I said I need
Speaker 3: to create this checklist because the spreadsheet is it can
Speaker 3: be a little overwhelming, although it's really great and detailed.
Speaker 3: Just a basic checklist for those people who don't want
Speaker 3: to do all of that. Because I did all the things.
Speaker 3: Something that really helped ahead of time, too, is create
Speaker 3: your street team. So I called my street team my
Speaker 3: DC for drink Catchers, my DC five hundred, and so
Speaker 3: what that is it's a group of anywhere from fifty
Speaker 3: to no more than five hundred. Five hundred was just
Speaker 3: because my audist is really large, but fifty to five
Speaker 3: hundred folks who are committed to helping you to get
Speaker 3: the word about the book. But here's the thing, that's
Speaker 3: not how you're going to ask them. Because when we
Speaker 3: first said, hey, DC five hundred, who wants to help
Speaker 3: Tiffany promote the book? Nobody cared because I liked, okay,
Speaker 3: people are busy, So instead I said, hey, books coming
Speaker 3: out a few months as a big thank you. I
Speaker 3: want to say thank you. Although I can't do it
Speaker 3: for everyone, but for five hundred dream Catchers, I'm going
Speaker 3: to give you the digital version of the book for
Speaker 3: free upfront. Now it's a specific type of copy where
Speaker 3: it's a link that the publisher gives you that on
Speaker 3: the back end they can turn off after thirty days
Speaker 3: sixty days, so they don't get to keep it forever.
Speaker 3: But still you get to get the digital version of
Speaker 3: the book. You get to you get a discounted version
Speaker 3: of the You get a discount discount on the book
Speaker 3: when it first comes out that no one else gets.
Speaker 3: I was also sending my bracelets with it. It comes
Speaker 3: to like your book, only your book for these people
Speaker 3: in the group will come with a bracelet. I'm going
Speaker 3: to be going live with y'all throughout the process of
Speaker 3: teaching you guys these behind the scene financial tips or whatever.
Speaker 3: It was like a list of and I could share.
Speaker 3: I'm trying to think that I share with my mentees.
Speaker 3: If I haven't shared, I'm gonna but I'll share that
Speaker 3: with you the email that I sent. And the thing
Speaker 3: is I did this also for the Netflix special. We
Speaker 3: have a five hundred group people there, and and so
Speaker 3: what you do is you pour into them ten things
Speaker 3: and you ask for one. Hey, guys, like, for example,
Speaker 3: something I ask for that you can do ahead of
Speaker 3: time is good Reads. So if you want your books
Speaker 3: to be in libraries, librarians don't look at Amazon reviews.
Speaker 3: They look at Goodreads reviews. And so what's so great
Speaker 3: about Goodreads is that Amazon won't let you review a
Speaker 3: book until the book is actually live. But good Reads
Speaker 3: you can review a book before it's live because they
Speaker 3: know people get Galley copies, which is just an early
Speaker 3: version digital version of the book. So if you can say, hey,
Speaker 3: my my street team, call them a name. You know,
Speaker 3: you know, we know we love a namer out here,
Speaker 3: Mandy money Makers. Right, hey, you know name of my people.
Speaker 3: Here's your digital version. You know, please take this month
Speaker 3: to read it and then next month, Hey, can you
Speaker 3: guys leave me a review? Obviously never you never asked
Speaker 3: for leave me a five star review. Just leave me
Speaker 3: a review. You know, you hope that most people are
Speaker 3: going to leave your five star review, and so, but
Speaker 3: it gets your reviews going, and then it lets librarians
Speaker 3: go ahead of time. Hey, there's this interesting book comes
Speaker 3: out coming up. It already has one hundred and fifty reviews.
Speaker 3: This is great, let me order it because the more
Speaker 3: reviews you have, the more copies they're likely to order
Speaker 3: for their library. I've had libraries. I ordered twenty copies
Speaker 3: of the book, which is amazing because you think about, yeah,
Speaker 3: because they saw it's gotten really popular on Goodread, so
Speaker 3: I should have we should have a number of copies
Speaker 3: in store, you know, in stock. So that's something like
Speaker 3: definitely ahead of time. But when I tell you, I'm
Speaker 3: not gonna lie, when my publisher said have this like
Speaker 3: Street Team, it didn't make sense to me. It seemed
Speaker 3: counter intuitive to give my book to five hundred people
Speaker 3: and then expect that they're going to buy the book.
Speaker 3: They're not going to do that. I was wrong, and
Speaker 3: one of the missteps I made was not leaning into
Speaker 3: my DC five hundred even more because they got the
Speaker 3: digital copy and by the time the real book came out,
Speaker 3: the digital copy had disappeared. You know, they had their
Speaker 3: two months with it, cause I think we had the
Speaker 3: group for like two or three months ahead of time.
Speaker 3: The digital copy disappeared, and those five hundred women because
Speaker 3: they had special link, because they got them. They got
Speaker 3: a discount, those five hundred women, but nearly four thousand books.
Speaker 3: I couldn't believe it. I couldn't believe still to this day, that's.
Speaker 1: Like twenty books each girl. I couldn't understand. I I
Speaker 1: liked you a lot.
Speaker 3: I mean too, So what's so crazy? I couldn't believe it.
Speaker 3: But it's because of all the pouring in, I guess,
Speaker 3: because remember for every one thing you're pouring in, I mean,
Speaker 3: I'm not really ten, but you're pouring the value. It's
Speaker 3: one to ten basically. And so at the time when
Speaker 3: Clubhouse was out, this is when it was like really
Speaker 3: hard to get a Clubhouse invite. So that was one
Speaker 3: of the gifts gifts that I gave them. I gave
Speaker 3: them Clubhouse invites and then we had a Clubhouse stage
Speaker 3: together where everybody changed their cop their their picture on
Speaker 3: Clubhouse to the copy of the book.
Speaker 1: Remember that.
Speaker 3: Yeah, So it was just honestly, what I tell you
Speaker 3: is so much fun to just hang out with these
Speaker 3: group of largely women who are just like they received
Speaker 3: so much value. They got to connect with each other.
Speaker 3: So we did do it on Facebook and it was temporary.
Speaker 3: So a month after the book came out, we let
Speaker 3: them know this only temporary anyway. But a month after
Speaker 3: the book came out, we closed it down. So it
Speaker 3: was like a few months before because the purpose of
Speaker 3: the of your street team, their most value is before
Speaker 3: and during launch week and then afterwards, you know, like
Speaker 3: certainly a few weeks after. So a month after we
Speaker 3: were like okay, you know, like we're closing down, and
Speaker 3: they knew and they're like, this is amazing. But what
Speaker 3: that let me know is whenever I do something again,
Speaker 3: Like like I said, we have the Netflix film, we
Speaker 3: did it again and it's been working amazing. Hey, everybody,
Speaker 3: Tiffany is going to be doing a live Q and
Speaker 3: A with y'all, but before we do, we need to
Speaker 3: have at least one hundred of y'all. So a screen
Speaker 3: shot where you gave a thumbs up on the film
Speaker 3: and it was like you see what I mean, and
Speaker 3: so like or like hey, you know, you know you
Speaker 3: have to We need like fifty people to have shared
Speaker 3: it on their Twitter hashtag get Smart with Money. Once
Speaker 3: we have a screenshot of that, then I'm going to
Speaker 3: do a live with X y Z person you know
Speaker 3: from the film. So like, so you get your people
Speaker 3: going like, hey, you give a thing, and give a
Speaker 3: thing and say in exchange, I just need a small
Speaker 3: little thing, you know, And honestly they're happy to do it,
Speaker 3: you know, because they're receiving so much in advance. So
Speaker 3: that was a huge, huge, huge, So I cannot overstate
Speaker 3: how I wish I would have poured even more into
Speaker 3: that crowd because of how much I did not know
Speaker 3: honestly how valuable that was gonna be. So that was huge.
Speaker 3: And I would say, like, I mean, there was a
Speaker 3: bunch of like a ton of other things. But you
Speaker 3: have to know this if you want a national bestseller,
Speaker 3: like a New York Time bestseller. Otherwise, the key things
Speaker 3: they're looking for is you have to sell a certain
Speaker 3: a maunder of a number of books within one week.
Speaker 3: Now here's the Caveat your first week of book sales,
Speaker 3: they will add on any pre orders before the book
Speaker 3: was live. That's why a lot of people make it
Speaker 3: one week and then fall off. There's no shade in that,
Speaker 3: but I'm just saying, so you know, if you're most
Speaker 3: likely to make any bestsellers list within your first week
Speaker 3: because any of those pre sales, Now you have to
Speaker 3: just ask yourself. Are you someone If you have a
Speaker 3: smaller audience, you want to start pre selling months out
Speaker 3: so you can collect a few hundred, a few whatever
Speaker 3: along the way. If you have a bigger audience, we
Speaker 3: didn't start. We pre started to heavy pre sale two
Speaker 3: months out because we knew for us it was about
Speaker 3: building the excitement and then saying presales available, even though
Speaker 3: they could have brought it beforehand. But you see what
Speaker 3: I mean. Like so, if you're big, the bigger the audience,
Speaker 3: the closer to time that you want to quote unquote
Speaker 3: open pre sales, the smaller the audience, you have to
Speaker 3: unique time to collect your book sales. So just consider that,
Speaker 3: you know so, so you want to you know you
Speaker 3: do you want to sell? Well, I made the pants,
Speaker 3: you know what I mean? Like so, because everyone's different
Speaker 3: and there's nothing wrong with that. So knowing that you
Speaker 3: know you want to have your so that means you're
Speaker 3: gonna have to have your website earlier, sooner than later.
Speaker 3: You know you're gonna want to have your you know
Speaker 3: you're gonna want to have something else. That was really helpful.
Speaker 3: We did a quiz which I highly suggest is.
Speaker 1: That that's what I wanted to talk to you about
Speaker 1: those like and the marketing part of my book proposal
Speaker 1: was the most recent thing that I just finished, and
Speaker 1: I came up with these and with help from my
Speaker 1: coach too, because she was saying how having freebies or
Speaker 1: you know, incentives for people to buy the book early
Speaker 1: and also because you're asking people to order the book
Speaker 1: months in advance. Right, you did the quiz and didn't
Speaker 1: you have a financial wholeness like.
Speaker 3: A summit backlist? Yeah? So yeah, So I did a summit, which, eh,
Speaker 3: it was okay, but the quiz was really great. So
Speaker 3: my book is GEGS Money, Ten Simple Steps to Becoming
Speaker 3: financially whole. So I did a quiz where super simple.
Speaker 3: I can't. I'll give you like the quiz link, like
Speaker 3: what the like if you're listening, it's GGWM for Gigos
Speaker 3: Money quiz dot com. But I'll give you actually like
Speaker 3: the quiz like the company we use. It was pretty
Speaker 3: easy and it's just a thumbs up thumbs down. And
Speaker 3: so it's the ten simple steps, but every there's ten
Speaker 3: questions do you have a budget or whatever? The quick
Speaker 3: question is thumbs up thumbs down because so all the
Speaker 3: steps budget savings credit that all that each one of
Speaker 3: those is a question, and it's like a sixty second
Speaker 3: quiz thumbs up, thumbs down. But if you go right now,
Speaker 3: let's go to GGWM. What I love about this quiz
Speaker 3: side is you get to see at the bottom, Mandy,
Speaker 3: look at me, people have taken this quiz sixty nine,
Speaker 3: three hundred and three people. Holy isn't that crazy?
Speaker 1: How does that helping with sales? Because they come to
Speaker 1: your page to take the quiz.
Speaker 3: So they take the quiz. So one, I tell people
Speaker 3: you're taking the quiz for two things. One so you
Speaker 3: can know what percentage of financial homeless you've reached. So
Speaker 3: at the end of the quiz, it's going to say
Speaker 3: you know, because there's ten questions. So if you get
Speaker 3: you know, one thumbs up, you're ten percent, you get
Speaker 3: fifty thumbs up, five thumbs up, fifty percent. So anything
Speaker 3: fifty percent and above you get like, oh I see
Speaker 3: you girl, you get in there. Anything below it's okay,
Speaker 3: it's okay, I got you. So at the end of
Speaker 3: the quiz, two things happen. One, it says you're going
Speaker 3: to get your checklist email to you, so you don't
Speaker 3: even get your quiz results so you yep. So it
Speaker 3: collects your name and your email, so you get your
Speaker 3: quiz results after you give me your name and email,
Speaker 3: so you get your result and the checklist after. And
Speaker 3: I just spoke with our tech person today. She said
Speaker 3: that quiz email, the open rate is eighty percent, which
Speaker 3: is insane if you know anything about email open rates.
Speaker 3: Good is twenty percent. Eighty percent of people who get
Speaker 3: that because they want the checklist. So at the end
Speaker 3: of the quiz, I give you your your your your percentage, right,
Speaker 3: you get twenty five to thirty percent whatever. And then
Speaker 3: I also say, if you don't have a hundred percent,
Speaker 3: let me help you go to get good money dot
Speaker 3: com and get the book.
Speaker 1: So you see, So I just take the quiz and
Speaker 1: I got one hundred percent. So I don't think I
Speaker 1: got that Messa yet.
Speaker 3: No, well know it's just at the bottom like it
Speaker 3: should still say, like didn't get a hundred I.
Speaker 1: See at the bottom. Yeah, yeah, and I see the
Speaker 1: cute uh doctor Phil, Phil and Live from Uh yes
Speaker 1: wait Phil and Viv Damn from first Prints.
Speaker 3: But you see, it's like so either way you get,
Speaker 3: you get told about the book. So now if this
Speaker 3: was before the book came out, it would say it
Speaker 3: would literally just take say, hey, go get your checklist
Speaker 3: from and you know, from your from your email, you know,
Speaker 3: before the book, because there was no book to get,
Speaker 3: or it would tell take you to pre order, you know, like, hey,
Speaker 3: didn't get a hundred percent or you know, or even
Speaker 3: if you did, you know you could pre order the
Speaker 3: book now. And now that the book is out, it says,
Speaker 3: you know, did you get a hundred percent or didn't
Speaker 3: get a hundred percent? You could get the book. Now.
Speaker 3: Let me tell how affected this quiz has been. So
Speaker 3: like our site, So my site Gika of Money, So
Speaker 3: if you watch the movie Get Smart with Money, my
Speaker 3: book is prominently featured. They keep calling me that the
Speaker 3: New York Times best selling author Tiffany so I knew
Speaker 3: people were going to go to the budget he said
Speaker 3: dot com website and the Giga of Money website that
Speaker 3: they were going to find both. So at the top
Speaker 3: of both websites it says something to the effect of,
Speaker 3: are you here because you saw me on Netflix? Are
Speaker 3: you ready to Get Smart with Money? Start here? And
Speaker 3: the here took them to the quiz. Now, before the
Speaker 3: movie came out, it was sixty thousand people who had
Speaker 3: taken the quiz. Now that the movie is out, nine
Speaker 3: thousand additional people have taken that quiz, and as a result,
Speaker 3: Mandy I have sold over four thousand additional books, the
Speaker 3: more than I normally sell. But you see how you
Speaker 3: see how like it seems to live on Yes, And
Speaker 3: so now a few things happen. One I get book sales.
Speaker 3: Two I get your email. So now when I send
Speaker 3: out my weekly goodies, you know, now you're part of
Speaker 3: the ecosystem of Budgetista. And let's just say you didn't
Speaker 3: buy the book. That's okay because every week I'm going
Speaker 3: to send you something amazing and then eventually maybe you're
Speaker 3: like I should buy the book or sign up for
Speaker 3: the Academy, or or become a you suit. I mean,
Speaker 3: so the quiz is just such a great way to
Speaker 3: one introduce people to you in a fun way, to
Speaker 3: capture their email. Three give them something valuable. So mine
Speaker 3: was a checklist at the end for sell your book
Speaker 3: or whatever it's going to be. You see what I mean,
Speaker 3: Like that one quiz did like six things for me.
Speaker 1: And so that was so talk about your I have
Speaker 1: not been into your website in a minute but this
Speaker 1: budget Nisa budget Nissa book on the home page. When
Speaker 1: did you do this? This girl?
Speaker 3: Within a week and a half, when I found that
Speaker 3: the movie was coming out or we're going to have
Speaker 3: la Netflix, Does I give you no warning? They're like, oh,
Speaker 3: it's going to be coming out. I rebuilt my web
Speaker 3: I had them you know, we worked the labor day.
Speaker 3: Was not on vacation. We labored on labor day. I
Speaker 3: haven't seen this yet, you know, it literally just it
Speaker 3: went live the month before. I'm not the moment before
Speaker 3: the day before the movie came out, because I realized like, like, wait,
Speaker 3: people are gonna be going to my website is my
Speaker 3: website has not been updated in years? And it was
Speaker 3: a mess. It was all all they know, we work
Speaker 3: so hard to get the website to have all the
Speaker 3: things on it from brand Ambition, the Literature Academy, like,
Speaker 3: but it's the website has done exactly what it's meant
Speaker 3: to do and that people come have come here and
Speaker 3: found whatever they're needing from me. You know. First things
Speaker 3: first is that like you know, they go to the quiz.
Speaker 3: That's why we had nine thousand people take that quiz.
Speaker 3: We have an additional four or five thousand people that
Speaker 3: have joined the email list. It's been honestly, it's been insane.
Speaker 3: And so having the right website is is so critical
Speaker 3: and having a quiz ahead of time. This is just
Speaker 3: in general, like let's just say you're not even having
Speaker 3: a book, like having a way to capture emails. It's
Speaker 3: like email still is like one of the number one
Speaker 3: ways to connect with people.
Speaker 1: Oh, Tiffany, these are so many gems. Okay, but let
Speaker 1: me take a quick little breather. I need to get
Speaker 1: a fresh pen because I've run out of ink. And
Speaker 1: we will be right back with more of the b,
Speaker 1: a Q and A as Tiffany gives me more and
Speaker 1: more business insights.
Speaker 3: Something else to consider for your book ahead of time
Speaker 3: too is consider maybe, I mean it's can be expensive,
Speaker 3: so it's not for everyone, but consider also doing collecting
Speaker 3: text messages because the average open email rates like, you know,
Speaker 3: like twenty percent that's considered decent, but text message open
Speaker 3: rate is eighty to ninety percent.
Speaker 1: Oh, collecting their phone numbers, yeah, yeah, so you know
Speaker 1: that's not on the community.
Speaker 3: What's it called. It's called so I use superphone, but
Speaker 3: it's it can be a little pricey. You pay basically
Speaker 3: by how many texts you send out. But like it.
Speaker 3: It's still something to consider, you know, because you can
Speaker 3: just use it when you're really needing it. But I
Speaker 3: like it because like my open rate, like I said,
Speaker 3: on Superphone is like ninety percent, which is like typical
Speaker 3: for text. And what's so great about it is is
Speaker 3: that with a text message, you know, like so if
Speaker 3: you go to for example, right now, if you go
Speaker 3: to text budgetista dot com. So let's all go class
Speaker 3: text Budgetista. What I like about Superphone for the community,
Speaker 3: because community is the popular text messaging system that you
Speaker 3: see all the celebrities using when they're like, hey, you
Speaker 3: want to talk text with me? This is my real number.
Speaker 3: Remember ever was doing that? Text me at two two
Speaker 3: nine one one one. Now here's the thing. It is
Speaker 3: their real number, it's their number, and it typically goes
Speaker 3: to their phone, which is fine. But the problem with
Speaker 3: the community way of getting people to sign up is
Speaker 3: that I have to remember my number and so do you.
Speaker 3: But what I like about Superphone, which is genius, is
Speaker 3: I don't have to remember that. So they were like, Tiffany,
Speaker 3: go to go Daddy, go get you a domain and
Speaker 3: now I can just say you want to sign up
Speaker 3: for text messages for me? Honestly, I don't text off it.
Speaker 3: I just text what I'm like, Hey, I'm going to
Speaker 3: be here, or there's some free resource I want you
Speaker 3: to have access to. So I tell people go to
Speaker 3: text budget Nissa dot com. You put in your information
Speaker 3: and it texts you, and then from there you follow
Speaker 3: the directions. You see what I mean. And what I
Speaker 3: love about superphone two is that so one it's easy
Speaker 3: to remember what a tifty second? Oh, text Budgetnissa not
Speaker 3: two two nine one, one one whatever. And then another
Speaker 3: thing that I like with superphone gather there's a lot
Speaker 3: of information with superphone. I can ask any question I want.
Speaker 3: I can ask your gender, I can ask your race,
Speaker 3: I can ask how much you make. I can ask
Speaker 3: all these things. One of them was I don't ask
Speaker 3: all that. I just ask like, you know, where do
Speaker 3: you live? And I do ask like what state you
Speaker 3: live in? Because when I do, my wealth walks. Now,
Speaker 3: guess what I'm gonna be texting? Hey, who are you know?
Speaker 3: If you're gonna be in Detroit. It's so much easier
Speaker 3: than sending an email out that I could just text
Speaker 3: me like, Hey, I'm gonna be in Detroit this weekend.
Speaker 3: Who wants to rock out? So that's what I love
Speaker 3: about the text messaging is how, even though you can
Speaker 3: do that with your email to it's collect where people live,
Speaker 3: it's much easier with the text messaging to just be like,
Speaker 3: don't forget we're meeting today, or let's just say that
Speaker 3: you know I was going You know, I was I'm
Speaker 3: going to walk in Detroit at whatever park and ends
Speaker 3: up being closed when I get there. I can set
Speaker 3: a quick text to be like, hey, change our mind,
Speaker 3: We're actually just gonna do a city walk meet me
Speaker 3: at such as such corner, because everyone's gonna get their
Speaker 3: text message, you see what I mean. And so that's
Speaker 3: like that's really important. So like, so you don't have
Speaker 3: to do texting, but just consider that, you know, as
Speaker 3: you move forward, like creating this list now the key
Speaker 3: more than anything, more than anything, worth everything. I cannot
Speaker 3: express that you're in a great position because you haven't
Speaker 3: sold your book yet. You need to be working on
Speaker 3: building community now because I know, and I know I'm
Speaker 3: just saying general cause I know Mandy's doing that, you know,
Speaker 3: but in general, because these are the people who are
Speaker 3: going to purchase whatever you're having now, and then they
Speaker 3: will tell other people people like, my book is selling
Speaker 3: on average. Before the Netflix thing came out, it was
Speaker 3: selling about a thousand books a week. Do you think
Speaker 3: that's dream Catchers? Now a year later, dream Catchers been
Speaker 3: had it. We used to send out emails. They're like,
Speaker 3: we got it, Tiffiny. I'm like, okay, so I stopped
Speaker 3: sitting email. You know, They're like, we got it. So
Speaker 3: my Dreamcatchers already have it. So who are these people
Speaker 3: who are buying the book now? They're friends of friends
Speaker 3: of friends. So you build an amazing community. You treat
Speaker 3: them right, you pour into them, You act with integrity
Speaker 3: and kindness and consistency, and they will tell their friend
Speaker 3: friend friend friend, and that's who's purchasing the book now.
Speaker 3: It's people who heard about it, who heard about who
Speaker 3: heard about it. And so building your community before you
Speaker 3: need them, pouring into them before you ask anything of them.
Speaker 3: That's why it's going to be so critical now. A
Speaker 3: community is what's so important about a community A few things.
Speaker 3: One they come for you, they stay for each other.
Speaker 3: So you have to make sure that wherever you're hanging out,
Speaker 3: they can connect to each other, because if they can
Speaker 3: only connect with you, they won't be here long because
Speaker 3: you're gonna get boring after a while, you know. And
Speaker 3: so like So for example, with my mentee group that
Speaker 3: my mentor Tiffany, right, they they're doing monthly menty meetups
Speaker 3: virtually now that I don't even attend. So I teach
Speaker 3: them every month. I do a great lesson for them.
Speaker 3: But then every every month they just meet up with
Speaker 3: each other and they're loving it because I know if
Speaker 3: I don't provide an opportunity for them to do that,
Speaker 3: they won't stay long, you know. And so just consider
Speaker 3: like what does that look like? And where will my
Speaker 3: people hang out? So that's critical. So there are places.
Speaker 3: There's definitely Facebook groups, which is not my fave. I personally,
Speaker 3: I like a Facebook group for temporary groups. So, hey,
Speaker 3: the book is coming out a great place. Do a
Speaker 3: Facebook Now here's the key. I learned this lesson the
Speaker 3: hard way. If you're going to do a Facebook group,
Speaker 3: the critical component is one the Facebook group should be
Speaker 3: a private group that people have to answer questions to join,
Speaker 3: because you don't want more than your five hundred, like
Speaker 3: I said, fifty to five hundred, and the questions to join.
Speaker 3: A mistake I made for the Netflix Facebook group was
Speaker 3: I didn't collect any way to communicate with them outside
Speaker 3: of the Facebook group. So one two mistakes. One I
Speaker 3: made it too big because I was like, forget five hundred,
Speaker 3: let's do three thousand. Three thousand less people participated, So
Speaker 3: I ended up shutting that group down because the more
Speaker 3: people in the group, that less likely you're gonna get engagement.
Speaker 3: And the whole purpose of this type of group, like
Speaker 3: my DreamCatcher group is five hundred thousand. That's fine, you know,
Speaker 3: that's just a free group. It's a free for all.
Speaker 3: But a specific group that's meant to be your street
Speaker 3: team needs to be small and compact, you know. And
Speaker 3: so they were hearing me because Facebook as a hater
Speaker 3: and so it was critical to me. So I shut
Speaker 3: that three thousand group down and I said, Okay, Facebook
Speaker 3: is not letting me talk to y'all. We're going to
Speaker 3: reopen with with five hundred. And before you enter, one
Speaker 3: of the questions we asked was I said, are we
Speaker 3: going to communicate with them via email or text? We
Speaker 3: decided to text. Before you enter, you had to sign
Speaker 3: up for I actually bought like a like a domain
Speaker 3: because we had a special sign up that added them
Speaker 3: to our text list. But the specific teest for list
Speaker 3: where I knew these were our Netflix people, and so
Speaker 3: we had to double check. We had to look when
Speaker 3: people signed up, and then we look for them because
Speaker 3: behind the scenes, when someone applies to be part of
Speaker 3: your Facebook group, you can see them on the waiting list.
Speaker 3: So as soon as we saw you on our text list,
Speaker 3: we'd let you in. So now what happens now is
Speaker 3: when I post something in Facebook. I know you didn't
Speaker 3: see it because Facebook is a hater, but we texted
Speaker 3: to everyone as well. Hey, just so you know, I
Speaker 3: just posted a contest today where if you share your
Speaker 3: favorite part about the movie, I'm going to be gifting
Speaker 3: ten people a copy of my book. As you stay
Speaker 3: on social media, you be part about the movie. You
Speaker 3: see what I mean. I don't have to wonder, you
Speaker 3: see what I mean? Because that was huge that you
Speaker 3: have to be able to communicate with your people off
Speaker 3: the social media platform. So social media is a great
Speaker 3: place to communicate or to convene together. But if you
Speaker 3: can't say I can text and email them to say
Speaker 3: that thing has been posted, they will never see it
Speaker 3: and it will have been a waste. So just keep
Speaker 3: that in mind too, that wherever you're hanging out, Yes,
Speaker 3: wherever you're hanging out.
Speaker 1: I want to talk about Facebook a little bit because
Speaker 1: my I think I have. I do have a Mandy
Speaker 1: money Maker's Facebook group that I originally started, but I
Speaker 1: don't I'm trying to stay true to my authentic self.
Speaker 1: I don't like Facebook. I don't use Facebook. It's just
Speaker 1: gotten to be cumbersome. So I have been using Mandy Money.
Speaker 1: Through Mandy Money, I have been using Slack. I love it,
Speaker 1: but so far it's just been Mandy money Makers who
Speaker 1: have gone through the group, gone through the group coaching program.
Speaker 1: So it's small. It's like fifty women at this point,
Speaker 1: and when I have future cohorts, we just add to it.
Speaker 1: But I don't have a free for all community space
Speaker 1: right now. So if I don't like Facebook, for me,
Speaker 1: it's been like Instagram and my email list. Is that okay?
Speaker 2: Or what do you?
Speaker 1: What do you think?
Speaker 3: I was just so a place that I've been testing
Speaker 3: out that I like so far. So I actually moved
Speaker 3: my paid group so Literature Academy. That group used to
Speaker 3: be on Facebook, because if you do have an online school,
Speaker 3: it's really smart to have a place where they can
Speaker 3: hang out, like the community can hang out. And so
Speaker 3: it used to be our Facebook group. So we switched
Speaker 3: them over to something called Mighty Networks.
Speaker 1: And I've heard of Mighty Networks.
Speaker 3: And so so it's an alternative where everybody will see
Speaker 3: your things. So so explore that as an alternative to
Speaker 3: a group where you're free for so I'm actually I've
Speaker 3: been exploring Myighty Networks for the paid one. It's been great.
Speaker 3: So I am tiptoeing with maybe just a few thousand
Speaker 3: dream Catchers to see can I moave my can I
Speaker 3: move the free group here as well? Okay, so like
Speaker 3: so I'm gonna but we're just testing it out. We're
Speaker 3: gonna actually test it out heavily. We're testing it out
Speaker 3: now and if we like it in the new year,
Speaker 3: we're going to make the big announcements. Come join us here.
Speaker 1: And it's like a website. It's not an app.
Speaker 3: So yes, the thing is it can be now it
Speaker 3: costs money. So for the free group, I did not
Speaker 3: build an app. But for the Literature Academy group, like
Speaker 3: we built the app. It was not inexpensive. I want
Speaker 3: to say it was maybe like between twenty and thirty
Speaker 3: thousand dollars to build an app. So there's actually an
Speaker 3: app you can have on your phone, your dream because
Speaker 3: I call the members of my online school my dream builders.
Speaker 3: There's a dream build or app that you can click
Speaker 3: on and it's very much a community space. You can
Speaker 3: ask questions. It's honestly, it's walking out. They're loving it there.
Speaker 3: Now for the free group, I don't know that I'm
Speaker 3: going to invest to have the app, but at least
Speaker 3: it will be a site that you can go to
Speaker 3: and if I see that's going well, maybe next year.
Speaker 3: Later on next year, I'll invest to have a specific app. So,
Speaker 3: because what I like about it is that if I
Speaker 3: can get my free group or large most of my
Speaker 3: free group over to Mighty Networks, it makes it easier
Speaker 3: than to say, hey, did you know I have an
Speaker 3: online school. Don't worry, you don't have to go far,
Speaker 3: just right across the street and our other Mighty Networks app.
Speaker 3: So I can train people how to navigate Mighty Networks
Speaker 3: on the free group, so when it's time if they
Speaker 3: want to bump up and learn more and more nuanced
Speaker 3: personal finance. They can join the paid group and they're
Speaker 3: not having to learn a new skill set about how
Speaker 3: to navigate the space. You know, So just consider Mighty Networks.
Speaker 3: It's fairly inexpensive for the free version or the less
Speaker 3: expensive version, and then if you find it's really really,
Speaker 3: really helpful, and there are different tiers with different levels
Speaker 3: of access to tools, so consider that as well. But community,
Speaker 3: for me, community, I don't think people want to know, like,
Speaker 3: what's the secret sauce behind Budgetista, And it's my ability
Speaker 3: to build and connect community because anything I do, I
Speaker 3: don't have to restart the machine. Hey guys, I have
Speaker 3: a documentary now. Remember we talked about Mandy earlier, the
Speaker 3: tree trunk and the branches. Look, I started off doing
Speaker 3: budgeting one on one. Look at one of my branches
Speaker 3: is literally I have a documentary. What does it have
Speaker 3: to do budgeting one on one? Because I do such
Speaker 3: a strong branch, I could lily branch off into a
Speaker 3: documentary and guess what it was top one percent of
Speaker 3: films viewed in its first week out. Because of that,
Speaker 3: you know, because of growing such a strong branch, I
Speaker 3: don't have to reinvent the Wheel. I go right back
Speaker 3: to the very community that I pour into day in,
Speaker 3: day out, day and day out, and I say I
Speaker 3: have another thing, and they're like, Tiffany, the person that
Speaker 3: we know like and trust for the last fifteen years,
Speaker 3: tell us what it is since we got you, you
Speaker 3: see what I mean? So and something else just to consider.
Speaker 3: I know this, like so many things. I'm like, honestly,
Speaker 3: I get so excited about it. But one of the
Speaker 3: mistakes I see people make when they have their book
Speaker 3: come out. It's okay in the very beginning to say
Speaker 3: a couple times, you know, support my book. Past that
Speaker 3: nobody cares. Girl, If I see one more time, if
Speaker 3: y'all could just buy my book, if what does the
Speaker 3: book teach me? Sir? You know what I mean. I'm like,
Speaker 3: I buy books so I can be better. That should
Speaker 3: be the push, like, not buy my book because it's
Speaker 3: gonna help. So even with Netflix, in the beginning, certainly
Speaker 3: I was like, oh my gosh, my film came out.
Speaker 3: Yeah yah, yeah, And then I told Logan stop that
Speaker 3: that that language. Now we can phase it out. And
Speaker 3: now the language is watch the Netflix documentary. It is
Speaker 3: going to help you to open up the necessary financial
Speaker 3: conversation you need to be having at home with the
Speaker 3: people that you that you connect with financially, your kids,
Speaker 3: your spouse, your partner, whoever. So that's the push now
Speaker 3: because beyond because your mom and sister they don't know me,
Speaker 3: they don't care. But if you say, mom, we really
Speaker 3: need to watch this because we need to have this
Speaker 3: financial conversation, that's the reason. So just keep that in
Speaker 3: mind that it's okay to beginning that your core people
Speaker 3: want to support you, and and certainly with your with
Speaker 3: your street team, that's okay. But for the larger audience,
Speaker 3: that language has to stop pretty early on and you
Speaker 3: have to illustrate the value of the book. That's why
Speaker 3: people should get it.
Speaker 1: You know what problems are you helping me with? What
Speaker 1: these points are you solving? Yeah?
Speaker 3: But do you see how I illustrated that with the quiz?
Speaker 3: You took the quiz you got a twenty. Now I've
Speaker 3: identified you have problems. This you twenty percent financial? Oh
Speaker 3: what should I do? Don't worry? Here's your checklist and
Speaker 3: go get the book. You see what I mean? Within
Speaker 3: two seconds, it's like I have a problem, I have
Speaker 3: a solution. But do you see like how smart that is,
Speaker 3: you know, and so like that's yeah, that's just one
Speaker 3: of the things. And no, think about this too as
Speaker 3: you have your book. It's a mistake that I almost
Speaker 3: made that honestly, hoof. I just I could shiver about it.
Speaker 3: I had to. I had my because when you have
Speaker 3: when you know, once you get your deal, you were
Speaker 3: going to have different phases of edits and drafts. I
Speaker 3: was on my final draft, on like second to final draft.
Speaker 3: I was talking to my business coach, Zion, and I
Speaker 3: was telling him like, I'm so glad, I'm almost done
Speaker 3: with this book. I'm so overwhelmed. And he was like, oh,
Speaker 3: what is your What did he say? What is your
Speaker 3: not call to action? But he basically asked me, in
Speaker 3: the book, what are you telling people to go get
Speaker 3: from your site or whatever? Oh?
Speaker 1: I remember, yes, yes, and I was your website.
Speaker 3: Yes. I was like, I don't have it. He was like, Tiffany,
Speaker 3: are you freaking kidding me? Like, people are going to
Speaker 3: read this book, they're gonna love you, and they're gonna
Speaker 3: want more for you. You don't you don't have any toolkit
Speaker 3: or anything for them. I was like, I didn't know,
Speaker 3: and he was like I said, but I gave everything
Speaker 3: in the book. He said, okay, And because at the
Speaker 3: back of the book like get your Money, like there's
Speaker 3: like you know, like spreadsheets whatever. He said, that's fine,
Speaker 3: that's great, but people are gonna want the digital version
Speaker 3: of that, because what if I write in a book,
Speaker 3: but I want to give to my sister. Like so
Speaker 3: he's like, put all the tools in the in the
Speaker 3: from the book into a toolkit, he said, because this
Speaker 3: is going to allow you to capture people who read
Speaker 3: the book to then join the ecosystem a budget these
Speaker 3: it's like the quiz And I was like, okay, And
Speaker 3: tens of thousands of people have joined the email list
Speaker 3: because of they literally if you go right now to
Speaker 3: get your Money dot com, it says toolkit, and it's
Speaker 3: just literally the toolkit because I don't like reading your
Speaker 3: book and I can't have access to a thing unless
Speaker 3: I do the toolkit. Now, it's just it's really basically
Speaker 3: just the stuff in the book, but now you have
Speaker 3: your version of it, you know, because in the book,
Speaker 3: I might say here are the tools that I like,
Speaker 3: But now I break down the toolkit chapter by chapter,
Speaker 3: so there's links, there's like here's the Excel spreadsheet version,
Speaker 3: so you can fill it out yourself all these other things.
Speaker 3: But it's just there, and I thought, well, people are
Speaker 3: not going to get it because it's in the book. No,
Speaker 3: tens of thousands of people have downloaded the toolkit. Also
Speaker 3: to a mistake that I made, I didn't have my
Speaker 3: I didn't have my what is that thing called there's
Speaker 3: another thing on my site my book club kit ready
Speaker 3: in time. It took me like two or three months,
Speaker 3: and I wish I would have had it sooner. So
Speaker 3: because people wanted to do book clubs from the very beginning,
Speaker 3: and I didn't have it ready because I forgot and
Speaker 3: it took forever to get it done. So certainly thinking
Speaker 3: about people are going to want to do a book
Speaker 3: club around your book, that's just facts. So creating a
Speaker 3: book club kit so people can download that for free,
Speaker 3: and so like if you go to like like I said,
Speaker 3: if you go to get good money dot com, there's
Speaker 3: a button for a good book club Kit, and when
Speaker 3: you click on it, guess what I asked for your
Speaker 3: name and your email, Because no matter where you go,
Speaker 3: I'm like, connect with me in this way. And so
Speaker 3: they download the book club kit they have their book club.
Speaker 3: And so one of the things I did for my
Speaker 3: book club clip you could do anything, is that you
Speaker 3: obviously you want some question prompts for each chapter. But
Speaker 3: then what I did is I took a step further.
Speaker 3: Is I taped a really short video so you can
Speaker 3: watch because I imagined a dining room table full of sisters,
Speaker 3: we gonna do the budget. It's the book club. We're
Speaker 3: all doing chapter three. And then they pull up the
Speaker 3: book club and then there's a video, you know, a
Speaker 3: link and they watch it and I'm like in the
Speaker 3: room with you, like hey, I'm like, hey, ladies, it's
Speaker 3: me budget. It's a girl. So you're about to reach
Speaker 3: chapter three. It's all about credit. I'm not don't go guys.
Speaker 3: Credit can be a lot, but I got you. You're
Speaker 3: about to learn this, this, this, and this. I'm proud
Speaker 3: of you. And sidebar, did I tell you look cute today?
Speaker 3: Very cute? Okay, anyway, bye. So, like I did these
Speaker 3: fun videos because people were asking me to do personalize
Speaker 3: videos for their book club, you know, and it just
Speaker 3: got to be overwhelming, and I said, well, what if
Speaker 3: I put the videos in the book club Because I
Speaker 3: get it they want to see me, and I'm like,
Speaker 3: you don't go, I'm gotta do all that, like you know.
Speaker 3: So I have a beginning video. I have a video
Speaker 3: to introduce every chapter, which is like literally one or
Speaker 3: two minutes. I did it literally right on my laptop.
Speaker 3: I didn't do anything special. I did it like I
Speaker 3: use whatever like that movie thing that we have that
Speaker 3: comes with your Apple, you know, with your Mac. So
Speaker 3: I recorded on my laptop movie exactly. I did iMovie
Speaker 3: recorded on my laptop. And then I didn't even edit
Speaker 3: them like because I mean, they didn't need to be
Speaker 3: edited because I just wanted one or two minutes. And
Speaker 3: then I uploaded it to YouTube as an unlisted video
Speaker 3: so no one can find it but anyone who has
Speaker 3: the link and watch it. And so I just put
Speaker 3: it into YouTube and then I put the YouTube link
Speaker 3: in the kit as a clickable link, so that way, see,
Speaker 3: I didn't have to do all these techi techie, and
Speaker 3: I made the book Club Kit and even I made
Speaker 3: the book Club Kit in Canva for free, because Canvas
Speaker 3: free unless you like, I think we know, actually we
Speaker 3: use I use like the paid version of Canva. But
Speaker 3: but you don't have to fit you know, but you
Speaker 3: don't have to do I made it exactly exactly. I
Speaker 3: used to call Brown a vision because we love Canva.
Speaker 3: But I made the kit, the book club kit, and
Speaker 3: the toolkit in Canva so you don't have to do
Speaker 3: all these fancy things. I used YouTube, which is free.
Speaker 3: But you see, like so the owner, you start these
Speaker 3: things so literally as soon as you get wind of
Speaker 3: like what you're thinking about for your book, to start
Speaker 3: to build these things out. I want to say it took.
Speaker 3: It was about a year of a year out from
Speaker 3: the when the book came out. We started to go hard.
Speaker 3: Seven months out and even then it felt like a race.
Speaker 3: So but like a year out of like kind of
Speaker 3: planning and this is and then seven months out of
Speaker 3: like okay, we started. I started meeting weekly with the
Speaker 3: team seven months out and so like so people who
Speaker 3: are like, you know, because people will hit me, but
Speaker 3: like Tiffany, my book comes out next month, can you
Speaker 3: tell me what I should be doing? I'm like, what
Speaker 3: can I do? You should be traveling back seven months
Speaker 3: now that there's nothing that you can do, but like
Speaker 3: you know, so I'm glad you're asking now, Like I said, I.
Speaker 1: Want to thank you because go ahead. You didn't just
Speaker 1: like sorry, I think there's like delay now. But for
Speaker 1: anyone who wants to say, well, Tiffany already had a
Speaker 1: big community, so of course her book was a New
Speaker 1: York Times bestseller. Do you hear how much work Tiffany
Speaker 1: did and her team like, it wasn't and it wasn't
Speaker 1: a given that you were going to have a New
Speaker 1: York Times bestseller. It wasn't easy. It took so much work.
Speaker 1: So I'm grateful that you are sharing that. It also
Speaker 1: makes me feel I don't know, I just listen. I'm
Speaker 1: not even about that end goal. I'm just trying to think.
Speaker 1: I just want to be able to say that I
Speaker 1: did what I could do, you know, like that I
Speaker 1: did what I could do to have a successful launch,
Speaker 1: and that more people can find the book that I
Speaker 1: want to help them because that's what I'm doing it for, right,
Speaker 1: So I know this really became about the book, but
Speaker 1: also so many components of a successful book launch. I'm
Speaker 1: seeing them overlap with.
Speaker 3: Yes, it's like a launch as a launch of the
Speaker 3: launch of the launch. That's what you'll see. That's what
Speaker 3: I learned because we were uniquely ready ready, ish because
Speaker 3: I had launched the Literature Academy multiple times. The challenges
Speaker 3: I used to do every single year that were free,
Speaker 3: we had launched that. So what I found was we
Speaker 3: collected all of that knowledge of these launches and then
Speaker 3: added on to it. Because even with launching the Netflix documentary, like,
Speaker 3: we use all the things we did before and then
Speaker 3: we learn new things when it comes to launching like
Speaker 3: a show, which is different. And so yeah, So the biggest,
Speaker 3: biggest takeaway for anyone to me for a successful business
Speaker 3: is to build the foundation of your community that will
Speaker 3: be there no matter what it is that you're launching.
Speaker 3: Build that tree business, you know, because you'll be able
Speaker 3: to branch out beautifully and you'll be able to still
Speaker 3: be here if this is almost year fifteen for me
Speaker 3: and we're still here and still super strong as a
Speaker 3: result of that community built. It also is lots of
Speaker 3: planning and pre work. I don't you know, people just
Speaker 3: think I just dropped the book. No, it was a
Speaker 3: year before I wrote the book. There was. It was
Speaker 3: a year's worth of planning, then six months of writing
Speaker 3: the book, then a year of marketing, planning and execution
Speaker 3: before you saw that what you saw. So look out
Speaker 3: far in advance, so just pre planning, pre planning, pre planning.
Speaker 3: If you're not sure where to start, there's a great
Speaker 3: book called Twelve Week Year.
Speaker 1: Here talking this book, I ain't go ahead and get it.
Speaker 3: It's just a very great because it's a really great
Speaker 3: book to help you learn how to plan and execute
Speaker 3: effectively and strategically. So it's just a really great book
Speaker 3: to do that. So that's it's a great place. But yeah,
Speaker 3: but that's just business in general. Honestly, Like if I
Speaker 3: just really look back at like how are we still here,
Speaker 3: it's just consistency, it's integrity, transparency, and we're or I'm
Speaker 3: always pivoting before need be me and mayde always talking
Speaker 3: about the pre pivot. Don't wait until the market shifts,
Speaker 3: start to look ahead and say I see some changes coming,
Speaker 3: let me get ready now. So by the time everybody' scrambled,
Speaker 3: you're like, oh, chold, we started that six months ago,
Speaker 3: you know, and so we're just wrapping up the shift.
Speaker 3: So pre pivot, get comfortable. No, don't get comfortable, because
Speaker 3: the market is always going to shift. Pre pivoting and
Speaker 3: and and the newest lesson that I'm learning in business,
Speaker 3: and I know we got to wrap up is I've
Speaker 3: learned that. I don't say I want to say it's
Speaker 3: a mistake, but a shift that I'm making now is
Speaker 3: deep versus wide. So the business, what people have been
Speaker 3: doing in business now is more and more and more bigger, bigger, bigger.
Speaker 3: I sell chains, chickens, I sell DVD. I sew all
Speaker 3: the things meaning like, and I did that with the Budgetesta.
Speaker 3: I had like twenty different things that we were doing
Speaker 3: as Budgetista, and it was making good money, but it
Speaker 3: was exhausting and it was expensive to make that good money.
Speaker 3: And so now Logan and I who's my core team
Speaker 3: member alongside of Rose Logan's my content manager, we looked
Speaker 3: at all the things and we chopped it down to
Speaker 3: about four or five deliverables that we do with Budganista.
Speaker 3: That's it. And then from the four or five, I say,
Speaker 3: I said, what specific things do we need to tweak
Speaker 3: and plug up holes? So for example, you might go
Speaker 3: to my site and download this free thing. Now, in
Speaker 3: order to download a free thing, we need your name
Speaker 3: in your email because that's a hole to be plugged,
Speaker 3: because we might get two three thousand people a month
Speaker 3: coming to do that thing and then we lose you
Speaker 3: forever or you know, we don't mention in a log post.
Speaker 3: Did you know I have a free Facebook group dream
Speaker 3: Catchers if you're needing additional information, So it's like you
Speaker 3: not even mentioned that. Make sure. So I'm literally looking
Speaker 3: at every little nook and corner of the business and saying,
Speaker 3: how when somebody comes, do I can I contain? Can
Speaker 3: I maintain connection? You know what I mean? And so
Speaker 3: like that's one of the deep things that we're doing.
Speaker 3: And are we sharing along the way? Like you took
Speaker 3: the quiz. Hey there's a book. You got the book.
Speaker 3: Hey there's a this, you have a this. You see
Speaker 3: what I mean? That deep means that we get to
Speaker 3: make two or three times as much with less work
Speaker 3: because we're doing better work with the four or five
Speaker 3: things that we're doing than doing twenty things for the
Speaker 3: same amount. And so so deep versus consider that because
Speaker 3: you won't scramble as much really looking around your business
Speaker 3: and saying, okay, we do this one thing, but every
Speaker 3: step along the way, am I taking the opportunity to
Speaker 3: pour into the person that just stepped in? Am I
Speaker 3: taking the opportunity to build a deeper connection? To collect
Speaker 3: their email, to collect their phone number, to make sure
Speaker 3: they join the group, to make sure they follow me
Speaker 3: on social Am I taking that opportunity for every single
Speaker 3: vertical that they meet me? If not, then I've literally
Speaker 3: I have a bucket with a hole at the bottom
Speaker 3: and people are leaking through unnecessarily when making those tweaks
Speaker 3: could cost you next to nothing. So I think that's
Speaker 3: that's if I had to leave you with one big
Speaker 3: tip is deep versus wide. But honestly, when I tell
Speaker 3: you I love I mean low key, high key. I
Speaker 3: love coaching and business almost as much I love teaching
Speaker 3: financial education, and so you know I love it. And
Speaker 3: so if you're wanting, like literally for ten bucks a month,
Speaker 3: we have my mentortipany dot com. There's like fifteen hundred
Speaker 3: of us in there, and I the way, like I
Speaker 3: pour into them so much that like cause I just
Speaker 3: I don't have an outlet for that normally, and because
Speaker 3: you know, I don't want to confuse my brand budget
Speaker 3: lista like on my socials and things, and so it's
Speaker 3: just a place where like I pour in. They always
Speaker 3: tease me like they know my golden rule is it's
Speaker 3: ten bucks because y'all won't stress me out. Like I
Speaker 3: know it's worth more than ten bucks. It's not about
Speaker 3: the ten bucks for me. It's ten bucks, so one,
Speaker 3: I can offset any costs. But then also two, it's
Speaker 3: ten bucks because I have other businesses I have to run,
Speaker 3: and you're not gonna stress me out for ten bucks.
Speaker 3: I will give you a ten bucks back gladly, like, oh,
Speaker 3: you thought you was gonna get a one on one sis,
Speaker 3: here's your ten dollars because that's one lady told me.
Speaker 3: She's like, wow, I came in here and I thought
Speaker 3: you were gonna do coach me one on one. I'm like,
Speaker 3: for ten bucks a months.
Speaker 1: This do you pay the babysit of that for a month?
Speaker 3: Like no? So I was like, here you go. I
Speaker 3: gave her. I gave her all three months back, and
Speaker 3: I said, I wish you well, you know, I know
Speaker 3: you're not happy. But that's why it's ten bucks a
Speaker 3: month because it's my stress free number. But but yeah,
Speaker 3: my mentortipty dot com. If you want to join.
Speaker 1: Us, yeah, please do y'all. I'm actually a part of
Speaker 1: that community too. I get your thoughtful Thursday emails and
Speaker 1: all your others. So all right, thank you so much, tiff.
Speaker 1: I know we gotta go, but you gave me so
Speaker 1: much good food for thought. And I'm gonna I'm actually
Speaker 1: going to listen to this episode and go back and
Speaker 1: and I'm gonna give you Austin. I'm gonna give you
Speaker 1: behind the scenes. I can't wait to get that checklist.
Speaker 1: I don't care the bigger the better. I love me
Speaker 1: a checklist, just some kind of map, and I'll break
Speaker 1: it up, organize it whatever you need, I'll do it.
Speaker 1: Such a privilege to get poured into by you. So
Speaker 1: thank you, friend. Definitely go to my mentor Tiffany, y'all,
Speaker 1: and as a reminder, go to nail your Negotiation dot
Speaker 1: com to sign up for my free masterclass in Salary Negotiation,
Speaker 1: which is happening to Sday, the twenty seventh. You still
Speaker 1: have time if you're listening, I hope you still have time.
Speaker 1: There's only five hundred seats, y'all, and it's only been
Speaker 1: a day, and like two hundred of them our books,
Speaker 1: So hopefully you still have time. Nail your Negotiation dot
Speaker 1: com to sign up for my free webinar, and if
Speaker 1: you haven't yet, go back to last week's episode. Listen
Speaker 1: to Tiffany getting her negotiation tips from me, and we
Speaker 1: can't wait to hear from y'all.
Speaker 3: If you want to, if you want to ask us
Speaker 3: questions like live in the studio, go to our Instagram
Speaker 3: leave us a voice note because we'd love to have
Speaker 3: you on so you can ask your business, your career,
Speaker 3: and your finance question.
Speaker 1: Okay, okay, all right until next week, Bye y'all, Bye,
Speaker 1: hey ba fam. We could not do this show without
Speaker 1: your support or the support of our team behind the scenes.
Speaker 1: The Brown Emission Podcast is produced by Cumulus Podcast Network.
Speaker 1: It's edited by the wonderful Imani Crosby and produced by
Speaker 1: Tanya Bustos. Dennis Stimplinsky is our in house tech guru,
Speaker 1: and I am Bandy Windchard Santos, your co host, and
Speaker 1: I will see y'all next week.