WEBVTT - BA Q&A: Tiffany Is In The Hot Seat 0:00:06.040 --> 0:00:08.800 I feel like we're gonna be Oprah and Ava Duvarney 0:00:08.960 --> 0:00:10.960 ten years from now. You're gonna be the one with 0:00:11.080 --> 0:00:13.800 the big like you're gonna own half of Hawaii and 0:00:13.840 --> 0:00:17.360 you're gonna invite me for my forty fifth birthday and 0:00:17.520 --> 0:00:18.360 treat me too. 0:00:20.239 --> 0:00:20.400 Well. 0:00:20.840 --> 0:00:24.680 Now we retreat. Yes, it's time for the. 0:00:24.640 --> 0:00:27.720 Big a q a A the b a q A 0:00:27.840 --> 0:00:30.280 what you say? The Big a q eight with Manday, 0:00:30.360 --> 0:00:32.960 The Big a q eight with tip to day A. 0:00:34.159 --> 0:00:36.159 You guys got a little pre clip. I actually liked that. 0:00:36.200 --> 0:00:38.080 I felt like we should do that, like a pre 0:00:38.159 --> 0:00:41.199 clip of conversation before the baqa intro song, so you 0:00:41.240 --> 0:00:41.640 can get. 0:00:41.520 --> 0:00:43.120 A little here, you know what I'm saying. 0:00:43.720 --> 0:00:45.720 I feel like I like that that was cute or whatever. 0:00:46.760 --> 0:00:48.959 So welcome to the b a qa where you have 0:00:49.080 --> 0:00:51.240 questions and we have answers. This one is different though, 0:00:51.720 --> 0:00:55.640 because we're doing a hot seat swap. So last b 0:00:55.760 --> 0:00:57.360 a q A if you did not listen to it, 0:00:57.600 --> 0:00:59.920 Mandy was in the hot seat and I asked her question, 0:01:00.360 --> 0:01:03.440 and my questions really revolved around negotiating and how I 0:01:03.520 --> 0:01:07.720 can confidently ask for more and in a way that 0:01:07.880 --> 0:01:09.920 like you know that I feel empowered, but that people 0:01:09.920 --> 0:01:11.960 actually give you my money, and many gave me some 0:01:12.160 --> 0:01:15.840 unmersing advice that actually has worked since then, it's been 0:01:15.840 --> 0:01:17.760 a week and if you know anything about me, oh, 0:01:17.800 --> 0:01:21.320 I'm going to execute. So yeah, it was just great. 0:01:21.400 --> 0:01:23.880 So go ahead and go listen. It was really helpful. 0:01:24.640 --> 0:01:27.960 And now this time I'm in the hot seat. But 0:01:28.120 --> 0:01:29.479 if you want to be in the hot seat before 0:01:29.560 --> 0:01:31.959 Mandy starts asking me questions, if you want to be 0:01:31.959 --> 0:01:33.120 in the hot seat, so what can I do? 0:01:33.160 --> 0:01:33.280 Man? 0:01:33.280 --> 0:01:34.720 If they want to be in the hot seat. 0:01:35.000 --> 0:01:37.040 So when we say hot you mean we want to 0:01:37.200 --> 0:01:40.000 We want you guys. We want ba fam here live 0:01:40.080 --> 0:01:42.560 with us and the dude so you can ask us 0:01:42.600 --> 0:01:45.400 your ba Q and A questions live. So in order 0:01:45.440 --> 0:01:47.240 to do that, we need you to send us a 0:01:47.360 --> 0:01:50.320 DM on Instagram. This is a special. Don't just write 0:01:50.360 --> 0:01:52.560 out your question. We want you to actually send a 0:01:52.680 --> 0:01:55.680 voice note or a video and if you don't know, 0:01:55.960 --> 0:01:58.440 ask a tween age a tween anger that you know, 0:01:59.120 --> 0:02:01.120 or google it or whatever you'll figure it out. Okay, 0:02:02.000 --> 0:02:04.760 send us your question via voice note or video and 0:02:04.800 --> 0:02:06.880 we will select the best questions and we will you 0:02:06.920 --> 0:02:09.080 may get an invite to come live in the virtual 0:02:09.080 --> 0:02:12.400 studio and tape with us for our special Friday baq 0:02:12.560 --> 0:02:12.760 and A. 0:02:13.200 --> 0:02:15.919 Yeah. So virtually, you know, because some people are like 0:02:15.919 --> 0:02:18.480 we all under study. I'm like, virtually so and then 0:02:18.520 --> 0:02:21.919 that means you can ask me and Mandy your business questions, 0:02:22.200 --> 0:02:25.120 your career questions, your personal finance question or just anything 0:02:25.120 --> 0:02:27.680 in between. And so I'm so excited about that. So 0:02:27.720 --> 0:02:29.840 this time is my time. So let me just get myself. 0:02:29.840 --> 0:02:33.000 Okay, maybe you got to ask Oh my goodness, okay, yeah. 0:02:33.160 --> 0:02:34.800 By the way, I'm cheating because like I always ask 0:02:34.840 --> 0:02:37.760 Tiffany these kinds of questions, but usually we're gonna try. 0:02:37.800 --> 0:02:40.160 I'm like, we only have thirty minutes. Oh lord, Usually 0:02:40.200 --> 0:02:41.560 were on the phone for like two hours, and I 0:02:41.560 --> 0:02:42.760 still don't feel like I got enough. 0:02:43.240 --> 0:02:43.560 Okay. 0:02:43.600 --> 0:02:46.480 Tip. So, as you guys know, I have been running 0:02:46.480 --> 0:02:48.519 my business now for a little a year and a 0:02:48.560 --> 0:02:52.240 half year and some change, and I focus on I 0:02:52.320 --> 0:02:55.600 originally focus on career coaching. I am now based on 0:02:55.720 --> 0:02:58.040 some guidance from Tiffany and also just sort of seeing 0:02:58.600 --> 0:03:02.480 where the where am I superpower has emerged? Like what 0:03:02.600 --> 0:03:06.079 makes me different? I am niching down and I'm going 0:03:06.120 --> 0:03:10.760 even further and identifying myself as a negotiation expert, not 0:03:10.840 --> 0:03:14.000 just a career coach, which I do and I do well, 0:03:14.080 --> 0:03:16.720 but an actual negotiation expert. So, Tiff, what I wanted 0:03:16.720 --> 0:03:18.480 to talk to you first is like, what are some 0:03:19.080 --> 0:03:23.320 lessons about niching down that you think have been pivotal 0:03:23.600 --> 0:03:27.000 to your business success? And do you think that it's 0:03:27.040 --> 0:03:30.800 smart of me to start niching down in this way 0:03:31.360 --> 0:03:34.360 even further from like career expert, but really as like 0:03:34.440 --> 0:03:36.920 a negotiation expert. 0:03:37.640 --> 0:03:40.480 So I learned the niche Down lesson when in the beginning, 0:03:40.520 --> 0:03:43.280 like so many entrepreneurs, it's like I do everything for everybody, 0:03:44.080 --> 0:03:45.880 you know, and it sounds great because it's like I 0:03:45.880 --> 0:03:49.920 have a big audience. But what happens is psychologically the 0:03:49.960 --> 0:03:54.880 potential customer does not see your full value. Right. So imagine, 0:03:54.920 --> 0:03:57.680 like what's your favorite food that you let to eat? Oh? 0:03:57.760 --> 0:04:00.720 What type of food? Like Greek? All right? Bus? Okay? 0:04:00.760 --> 0:04:02.720 So like Spanish? Like was that Dominican food? 0:04:02.800 --> 0:04:03.640 That's Venezuelan. 0:04:03.840 --> 0:04:07.560 Venezuelan, Okay, So you love Venezuelan food. And if I said, Mandy, 0:04:07.760 --> 0:04:09.560 let's go out to eat, you know I'm in the 0:04:09.560 --> 0:04:11.880 mood for Venezuela and alongside with you, should we go 0:04:11.960 --> 0:04:14.320 to this Venezuelan restaurant or should we go to this 0:04:14.320 --> 0:04:17.120 this buffet that also serves Venezuelan food. Which one would 0:04:17.160 --> 0:04:17.559 you choose? 0:04:18.600 --> 0:04:22.120 I would choose the Venezuelan restaurant, right because why because 0:04:22.160 --> 0:04:27.000 the assumption is you folk that restaurant focused specifically on 0:04:27.120 --> 0:04:30.640 Venezuelan food, meaning they're going to bring you the best 0:04:30.680 --> 0:04:33.960 possible food outcome, because that's all they do. 0:04:34.640 --> 0:04:38.400 The buffet is although they might have general good, there 0:04:38.400 --> 0:04:42.039 are a general food places. And so if you're wanting 0:04:42.920 --> 0:04:47.440 customers that are going to cling to you and say 0:04:47.520 --> 0:04:50.560 you are my go to, you can't be a buffet business, 0:04:51.800 --> 0:04:54.680 you know, because then you're gonna get customers who are indecisive. 0:04:55.080 --> 0:04:56.240 I want a little bit of this, a little bit 0:04:56.279 --> 0:04:58.080 of that Mandy could do or anybody else could do, 0:04:58.279 --> 0:05:01.400 because any buffet will do if you're just looking for 0:05:01.440 --> 0:05:04.920 general food. But if I want Venezuelan food, I'm going specifically, 0:05:05.200 --> 0:05:08.280 like we're calling Vezezuela food, like negotiating. If I want 0:05:08.320 --> 0:05:11.520 negotiating advice, I go specifically to Mandy because that's what 0:05:11.560 --> 0:05:15.800 she does. Versus another coach who coaches in all things. Now, 0:05:16.400 --> 0:05:20.039 here's what makes it special them. In the beginning, niching 0:05:20.040 --> 0:05:24.479 down is critical because you're wanting to connect, like you 0:05:24.520 --> 0:05:27.240 want to have this visceral connection with your audience, and 0:05:27.279 --> 0:05:29.359 you do that being very by being very specific. But 0:05:29.400 --> 0:05:32.280 you're not gonna stay there forever because ideally what you're 0:05:32.320 --> 0:05:34.080 wanting is you want to really grow what I call 0:05:34.120 --> 0:05:37.800 a tree business. So a tree business is a business 0:05:37.960 --> 0:05:40.719 that grows a really strong root and one core thing. 0:05:40.800 --> 0:05:42.919 I am the budget east, a budget budget, budget, budge budget, 0:05:43.279 --> 0:05:45.960 and I grew such a strong route, such a strong 0:05:46.040 --> 0:05:48.520 trunk in that tree. If you're watching on YouTube, which 0:05:48.520 --> 0:05:50.080 you should be, you'll see my hands. So this is 0:05:50.080 --> 0:05:53.159 a tree trunk, such a strong tree trunk, and budgeting 0:05:53.160 --> 0:05:56.440 budget and budget budgeting. Over time, I got to branch 0:05:56.560 --> 0:05:59.440 off into these strong branches into I also talk about 0:05:59.480 --> 0:06:02.320 credit and dead and I have books online school. You 0:06:02.400 --> 0:06:04.960 see what I mean. Nike was just a running sneaker 0:06:05.440 --> 0:06:09.480 and now you can buy Nike, Nike watches, Nike t shirts, 0:06:09.800 --> 0:06:12.960 Nike apps. But if Nike opened with that from the 0:06:13.040 --> 0:06:16.240 very beginning, they would be a bush business. You know 0:06:16.279 --> 0:06:19.640 how bushes grow, They spot very quickly and their branches 0:06:19.680 --> 0:06:22.960 are brittle and they stunt their own growth. And so 0:06:23.040 --> 0:06:25.120 that's why I told you that, like get really really 0:06:25.120 --> 0:06:27.000 clearly and a niche down. But it doesn't mean you'll 0:06:27.040 --> 0:06:30.239 be niche forever. But you are growing the tree trunk 0:06:30.360 --> 0:06:32.840 that people will come to know, love and trust you for. 0:06:33.160 --> 0:06:36.000 So then you can branch out into these stronger branches 0:06:36.200 --> 0:06:39.919 because they're like, oh is that Mandy from the negotiating 0:06:39.920 --> 0:06:42.640 thing that I love so much? Oh, she also has 0:06:42.960 --> 0:06:44.880 and she has and she has and she has and 0:06:44.920 --> 0:06:47.080 she has versus you know, like you're like the corner 0:06:47.120 --> 0:06:50.279 store with that's selling chicken chains and you know and bootlegs. 0:06:52.880 --> 0:06:55.800 Yeah exactly, and so so yeah, that's why I like, 0:06:55.839 --> 0:06:57.600 that's the big lesson. That's why I told you to 0:06:58.640 --> 0:07:01.760 start from that place, because you will set yourself apart 0:07:01.800 --> 0:07:02.640 as a specialist. 0:07:03.200 --> 0:07:06.000 Thank you for reminding me of that of that point. 0:07:06.040 --> 0:07:07.760 And I love the tree trunk analogy. I feel like 0:07:07.800 --> 0:07:09.480 we need to like compile and make a book out 0:07:09.480 --> 0:07:14.320 of all these beautiful like like horticulture analogies that fit 0:07:14.480 --> 0:07:18.120 so well with business and no, but for real, because 0:07:18.280 --> 0:07:21.000 because even though I remember I'm like niche and you 0:07:21.040 --> 0:07:22.480 hear a lot of things. A lot of people are like, 0:07:22.520 --> 0:07:24.320 you know, riches are in your niches even though you 0:07:24.320 --> 0:07:27.960 don't pronounce anyway, and Niching down and how important it is, 0:07:27.960 --> 0:07:29.880 and of course you've told me that as well. You 0:07:29.920 --> 0:07:32.800 can sometimes like your mind gets in your own way, 0:07:33.040 --> 0:07:35.600 and even just today I'm like, oh, but wait, I 0:07:35.640 --> 0:07:37.440 do this and that too. But I'm like, yeah, you 0:07:37.520 --> 0:07:40.920 just reminded me, Like that's okay, focus on the negotiating, 0:07:41.000 --> 0:07:44.080 making that the tree trunk, because I haven't had that 0:07:44.680 --> 0:07:48.960 one pillar of greatness of excellence until I started to 0:07:49.040 --> 0:07:52.400 lean into negotiating. I definitely had a lot of like 0:07:52.480 --> 0:07:55.720 great feedback as a career coach, but to actually like 0:07:55.800 --> 0:07:59.000 be able to articulate my value and build trust with 0:07:59.040 --> 0:08:02.480 the community, to be the go to and build that 0:08:02.520 --> 0:08:05.640 trust in that one skill set, then I feel like 0:08:05.680 --> 0:08:07.800 and you reminded me that, okay, of course, like they 0:08:07.800 --> 0:08:10.000 would then trust me for what I think is also 0:08:10.080 --> 0:08:14.800 important professional branding, interview skills, you know, all of the 0:08:14.840 --> 0:08:19.320 other components of a holistic career approach. So okay, Niching Down, 0:08:19.520 --> 0:08:22.160 I'm gonna remember the branch and the I mean sorry, 0:08:22.200 --> 0:08:26.360 the trunk and the branches all right, fabulous. So you know, 0:08:26.560 --> 0:08:28.559 and you guys who are listening probably know, I'm working 0:08:28.560 --> 0:08:32.640 on a book proposal. I'm so close to being done, yay. 0:08:32.840 --> 0:08:35.080 So I've been working with a coach since June and 0:08:35.120 --> 0:08:37.920 it's been wonderful. Her name is Rachelle, and it's been 0:08:37.920 --> 0:08:41.439 really helpful to have that accountability to actually get this 0:08:41.600 --> 0:08:44.080 stage of the process done because at this point in 0:08:44.120 --> 0:08:46.320 my business, no one, like people are not knocking down 0:08:46.320 --> 0:08:47.840 my door begging me to write a book. So I 0:08:47.880 --> 0:08:51.760 have to actually propose a concept for a book and 0:08:51.840 --> 0:08:53.680 then like you know, take that to an agent and 0:08:53.679 --> 0:08:57.000 then to a publisher. But I'm already, of course, thinking 0:08:57.600 --> 0:08:59.800 of I'm manifesting that I'm going to get a book deal, 0:09:00.120 --> 0:09:02.400 and I know with get good with money sort of 0:09:02.440 --> 0:09:05.480 being there a little bit to watch your journeys. How 0:09:05.520 --> 0:09:08.600 important it is not about just like selling that book 0:09:08.640 --> 0:09:11.520 when it hits shelves, but like the six months before 0:09:12.120 --> 0:09:15.679 that pre selling, Yeah, the pre ordering and that strategy. 0:09:16.280 --> 0:09:18.920 So I know it's maybe a little premature because I've 0:09:19.040 --> 0:09:21.079 just you know, finished my I'm almost the old the 0:09:21.080 --> 0:09:22.960 book proposal, but I don't have a book deal yet, 0:09:23.400 --> 0:09:25.160 But I would love if you can talk a little 0:09:25.160 --> 0:09:29.280 bit about the strategy that helped you propel Get Good 0:09:29.320 --> 0:09:31.920 with Money in those six months pre ordering that pre 0:09:32.040 --> 0:09:36.640 ordering phase to become the national bestseller that it eventually did. 0:09:36.920 --> 0:09:38.680 New York Times, Well, who's counting for eight weeks? 0:09:38.840 --> 0:09:40.199 Yeah, no, sorry New York Times. No. 0:09:41.440 --> 0:09:43.120 But honestly, I'm glad you said that. And honestly, Mandy, 0:09:43.160 --> 0:09:44.440 I'm going to say, I'm going to share this with you. 0:09:44.480 --> 0:09:47.560 I'm gonna I am so one of my menties her 0:09:47.559 --> 0:09:49.440 book comes out next year and nextually was talking to 0:09:49.480 --> 0:09:52.160 like one of my friends who she has a huge book. 0:09:52.160 --> 0:09:53.720 If I said her name, you'd be like, what a'sk 0:09:53.760 --> 0:09:55.680 your friend? But she has a huge book coming out, 0:09:55.800 --> 0:09:57.959 and so my MENSI I was coaching her for the 0:09:58.040 --> 0:10:00.400 last like three months, just off gp about her book 0:10:00.440 --> 0:10:02.800 and what to do. And I gave her all of 0:10:02.800 --> 0:10:04.440 the notes that my team and I had. I added 0:10:04.440 --> 0:10:06.440 her to our Slack channel that we had. She went 0:10:06.520 --> 0:10:11.480 through created a spreadsheet called and it says T minus 0:10:11.480 --> 0:10:13.960 seven months, We're literally what we did month by month 0:10:13.960 --> 0:10:18.240 by month by month. I was like, girl, thank you could. 0:10:18.240 --> 0:10:19.480 So I was gonna give that to you, just so 0:10:19.559 --> 0:10:22.360 you know, people who are listening. I know, not sorry 0:10:22.360 --> 0:10:25.240 not to you. I'm gonna get that to Mandy because I'm 0:10:25.240 --> 0:10:26.840 gonna give that to my mentees, like you know, I 0:10:26.840 --> 0:10:29.040 have like my mentor Tiffany dot com. So I'm gonna 0:10:29.080 --> 0:10:31.040 give that to my mentees there, but I'm gonna give 0:10:31.040 --> 0:10:32.440 it to you so you have it. So because just 0:10:32.440 --> 0:10:34.280 to start to look, because it's like so even I 0:10:34.360 --> 0:10:37.320 was like, we did that, we did that. So but 0:10:37.360 --> 0:10:40.760 here's some core things. So at the it's most basic. 0:10:41.400 --> 0:10:43.280 As soon as you know your book name, go buy it. 0:10:44.240 --> 0:10:47.120 Manny knows my pet Peeve is get that damn domain. 0:10:47.160 --> 0:10:49.880 It's ten dollars from go Daddy, like don't let somebody else. 0:10:49.880 --> 0:10:51.800 And if you can't get your domain, slap book on it. 0:10:52.200 --> 0:10:55.120 So Get Good with Money was taken. But as soon 0:10:55.120 --> 0:10:56.439 as I knew that was the name of my book, 0:10:56.640 --> 0:10:58.920 Go Daddy actually has this great feature where for like 0:10:58.960 --> 0:11:01.240 sixty bucks, they will negotiate on your behalf to buy 0:11:01.240 --> 0:11:03.199 the domain. So I had to buy mine. I think 0:11:03.200 --> 0:11:05.720 I paid twelve hundred, but it was worth it and 0:11:05.760 --> 0:11:07.199 if I couldn't get it, I was just going to 0:11:07.280 --> 0:11:08.760 get I think I had already bought like Get Good 0:11:08.840 --> 0:11:11.240 moneybook dot com, Like that's you know, your slap book 0:11:11.240 --> 0:11:12.800 on the beginning or the end of it. For the 0:11:12.800 --> 0:11:14.800 most part, you could probably get your domain. So get 0:11:14.840 --> 0:11:17.720 your domain. It seems simple. But the thing I see 0:11:18.120 --> 0:11:19.960 now is that that's going to help with marketing so 0:11:20.080 --> 0:11:22.520 much because if you're just saying click the link in 0:11:22.559 --> 0:11:25.880 my bio or go buy on Amazon, that is not 0:11:25.920 --> 0:11:28.240 going to be helpful. Because in order to make national 0:11:28.240 --> 0:11:30.440 bestsellers lists, they like to see that you're a true 0:11:30.559 --> 0:11:33.720 national bestseller. They want to see that you have book 0:11:33.760 --> 0:11:36.520 sales in different places. Target is selling your book and 0:11:36.559 --> 0:11:39.200 people are buying, Bars and Nobles is selling your book 0:11:39.200 --> 0:11:42.680 and people are buying certainly Amazon, they know that's the 0:11:42.679 --> 0:11:45.160 biggest chunk. But if all your book sales come from Amazon, 0:11:45.760 --> 0:11:47.679 then you're not likely to make the list. So if 0:11:47.679 --> 0:11:50.400 all you're doing is sending people to Amazon, you're cutting 0:11:50.400 --> 0:11:54.079 yourself off. So get your domain. So also too something 0:11:54.080 --> 0:11:55.800 to think. So you should be doing thinking about now 0:11:55.800 --> 0:11:58.320 because it might take a while build that basic website. 0:11:59.200 --> 0:12:01.280 You know, like if you look at get good money 0:12:01.320 --> 0:12:04.840 dot com, we're not geniuses. My publisher and certainly your 0:12:04.840 --> 0:12:07.480 publisher might help. They gave me like a four or 0:12:07.480 --> 0:12:11.080 five other book sites that tend to do well, and 0:12:11.120 --> 0:12:13.360 so I took and I made an amalgamation of all 0:12:13.400 --> 0:12:16.720 the aspects of that site that really worked. And so 0:12:16.760 --> 0:12:20.000 and that's how like I had my book person, my 0:12:20.000 --> 0:12:22.000 my developer make get Good with money dot com. So 0:12:22.040 --> 0:12:24.360 if you go there, everything there is on purpose to 0:12:24.520 --> 0:12:26.960 like get people to go and figure out what book 0:12:26.960 --> 0:12:28.120 they want to buy, you know, where they want to 0:12:28.120 --> 0:12:30.360 purchase a book from all those things. Okay, so that's two. 0:12:30.559 --> 0:12:32.880 Make sure you're you know, you're having your buy your domain, 0:12:33.080 --> 0:12:36.040 get your your website, start building that because I might 0:12:36.080 --> 0:12:39.240 take some time. Uh Three, these are some basic things 0:12:39.240 --> 0:12:42.319 and I've because honestly, I'm actually working on a checklist, Mandy. 0:12:42.320 --> 0:12:44.040 So as soon as I finish it, like almost like 0:12:44.080 --> 0:12:47.880 a startup checklist, I'll share that with you too, like before, during, 0:12:47.880 --> 0:12:50.520 and after the book comes out. Checklist that like every 0:12:50.600 --> 0:12:53.400 author friend I know should know. You know, because I 0:12:53.440 --> 0:12:55.360 was talking to my friend, my big time friend whose 0:12:55.400 --> 0:12:57.840 book is coming out, and it sounded very overwhelming the 0:12:57.840 --> 0:12:59.400 things I was telling her, and I was like, Tiffany, 0:12:59.520 --> 0:13:01.200 this is two much. You need to just come up 0:13:01.240 --> 0:13:03.840 with a checklist, even if it's thirty things like okay, 0:13:04.040 --> 0:13:06.120 before the book comes out, do this during when the 0:13:06.120 --> 0:13:08.360 book is here, like you know, during launchtime and then 0:13:08.440 --> 0:13:10.560 after so I'm working on that and I'll give you 0:13:10.559 --> 0:13:13.680 that too. Okay, So so something else that's super simple. 0:13:13.720 --> 0:13:17.560 It seems simple, but people forget go to Amazon and 0:13:17.640 --> 0:13:20.960 create an author page. You know, this is really important. 0:13:21.000 --> 0:13:23.000 My publisher told me this. You create an author page 0:13:23.120 --> 0:13:26.400 because you're gonna want, like to get people to follow it, 0:13:26.440 --> 0:13:29.320 so Amazon can then let people know who are interested 0:13:29.360 --> 0:13:31.880 in you, Hey, your book is coming out. You know 0:13:31.960 --> 0:13:35.640 that takes off because Amazon will literally pay people like, hey, 0:13:35.679 --> 0:13:37.800 your book is coming out. Hey, Mandy, who you're following? 0:13:37.840 --> 0:13:40.040 Books is coming out? So it seems simple. But yeah, 0:13:40.040 --> 0:13:41.520 just creating an author page on Amazon? 0:13:41.600 --> 0:13:43.760 Can I do that before I get a deal? Though? Probably? 0:13:44.120 --> 0:13:45.960 You know, so probably for you because I already I 0:13:46.000 --> 0:13:48.880 had some self published books before. Yeah, you know, so 0:13:48.960 --> 0:13:51.480 see how long, like how it's going to work for 0:13:51.640 --> 0:13:53.120 like how I mean you might want to google? How 0:13:53.120 --> 0:13:55.040 far advanced can I create an author page? You know 0:13:55.080 --> 0:13:57.200 what I mean? Okay, So, just because like I said, 0:13:57.240 --> 0:13:58.439 I had, like you know, I had a ton of 0:13:58.440 --> 0:14:00.760 self published books, so it was easy for me to 0:14:00.760 --> 0:14:02.360 I already have because I already had an author page, 0:14:02.440 --> 0:14:06.520 but I didn't know how important that was something else. Yeah, yeah, 0:14:06.520 --> 0:14:08.000 I didn't, honestly, like, there's so many things I learned 0:14:08.000 --> 0:14:09.080 when I tell you, that's why I said I need 0:14:09.080 --> 0:14:12.800 to create this checklist because the spreadsheet is it can 0:14:12.840 --> 0:14:15.040 be a little overwhelming, although it's really great and detailed. 0:14:15.240 --> 0:14:17.360 Just a basic checklist for those people who don't want 0:14:17.360 --> 0:14:19.280 to do all of that. Because I did all the things. 0:14:19.920 --> 0:14:23.480 Something that really helped ahead of time, too, is create 0:14:23.520 --> 0:14:26.960 your street team. So I called my street team my 0:14:27.080 --> 0:14:30.880 DC for drink Catchers, my DC five hundred, and so 0:14:31.320 --> 0:14:35.000 what that is it's a group of anywhere from fifty 0:14:35.320 --> 0:14:37.200 to no more than five hundred. Five hundred was just 0:14:37.200 --> 0:14:40.120 because my audist is really large, but fifty to five 0:14:40.240 --> 0:14:44.600 hundred folks who are committed to helping you to get 0:14:44.600 --> 0:14:46.800 the word about the book. But here's the thing, that's 0:14:46.800 --> 0:14:48.960 not how you're going to ask them. Because when we 0:14:49.040 --> 0:14:51.400 first said, hey, DC five hundred, who wants to help 0:14:51.440 --> 0:14:54.120 Tiffany promote the book? Nobody cared because I liked, okay, 0:14:54.120 --> 0:14:58.400 people are busy, So instead I said, hey, books coming 0:14:58.400 --> 0:15:01.040 out a few months as a big thank you. I 0:15:01.120 --> 0:15:02.960 want to say thank you. Although I can't do it 0:15:02.960 --> 0:15:05.640 for everyone, but for five hundred dream Catchers, I'm going 0:15:05.720 --> 0:15:07.320 to give you the digital version of the book for 0:15:07.360 --> 0:15:10.680 free upfront. Now it's a specific type of copy where 0:15:11.080 --> 0:15:13.320 it's a link that the publisher gives you that on 0:15:13.360 --> 0:15:15.280 the back end they can turn off after thirty days 0:15:15.320 --> 0:15:16.680 sixty days, so they don't get to keep it forever. 0:15:16.840 --> 0:15:18.840 But still you get to get the digital version of 0:15:18.880 --> 0:15:21.920 the book. You get to you get a discounted version 0:15:22.000 --> 0:15:23.880 of the You get a discount discount on the book 0:15:23.880 --> 0:15:25.840 when it first comes out that no one else gets. 0:15:26.080 --> 0:15:29.080 I was also sending my bracelets with it. It comes 0:15:29.120 --> 0:15:31.120 to like your book, only your book for these people 0:15:31.160 --> 0:15:33.320 in the group will come with a bracelet. I'm going 0:15:33.360 --> 0:15:36.480 to be going live with y'all throughout the process of 0:15:36.480 --> 0:15:39.360 teaching you guys these behind the scene financial tips or whatever. 0:15:39.760 --> 0:15:41.280 It was like a list of and I could share. 0:15:41.800 --> 0:15:43.760 I'm trying to think that I share with my mentees. 0:15:44.000 --> 0:15:45.760 If I haven't shared, I'm gonna but I'll share that 0:15:45.760 --> 0:15:49.160 with you the email that I sent. And the thing 0:15:49.280 --> 0:15:51.920 is I did this also for the Netflix special. We 0:15:52.000 --> 0:15:54.920 have a five hundred group people there, and and so 0:15:54.960 --> 0:15:57.440 what you do is you pour into them ten things 0:15:57.480 --> 0:16:00.520 and you ask for one. Hey, guys, like, for example, 0:16:00.640 --> 0:16:02.240 something I ask for that you can do ahead of 0:16:02.240 --> 0:16:07.080 time is good Reads. So if you want your books 0:16:07.120 --> 0:16:10.200 to be in libraries, librarians don't look at Amazon reviews. 0:16:10.240 --> 0:16:13.240 They look at Goodreads reviews. And so what's so great 0:16:13.240 --> 0:16:16.800 about Goodreads is that Amazon won't let you review a 0:16:16.800 --> 0:16:20.200 book until the book is actually live. But good Reads 0:16:20.200 --> 0:16:22.000 you can review a book before it's live because they 0:16:22.040 --> 0:16:24.160 know people get Galley copies, which is just an early 0:16:24.240 --> 0:16:28.040 version digital version of the book. So if you can say, hey, 0:16:29.240 --> 0:16:31.360 my my street team, call them a name. You know, 0:16:31.400 --> 0:16:32.600 you know, we know we love a namer out here, 0:16:33.040 --> 0:16:36.480 Mandy money Makers. Right, hey, you know name of my people. 0:16:37.920 --> 0:16:41.160 Here's your digital version. You know, please take this month 0:16:41.200 --> 0:16:43.720 to read it and then next month, Hey, can you 0:16:43.760 --> 0:16:46.040 guys leave me a review? Obviously never you never asked 0:16:46.040 --> 0:16:47.640 for leave me a five star review. Just leave me 0:16:47.640 --> 0:16:49.440 a review. You know, you hope that most people are 0:16:49.440 --> 0:16:51.760 going to leave your five star review, and so, but 0:16:51.840 --> 0:16:55.320 it gets your reviews going, and then it lets librarians 0:16:55.360 --> 0:16:57.680 go ahead of time. Hey, there's this interesting book comes 0:16:57.680 --> 0:17:00.000 out coming up. It already has one hundred and fifty reviews. 0:17:00.120 --> 0:17:02.520 This is great, let me order it because the more 0:17:02.560 --> 0:17:05.280 reviews you have, the more copies they're likely to order 0:17:05.280 --> 0:17:08.120 for their library. I've had libraries. I ordered twenty copies 0:17:08.400 --> 0:17:10.520 of the book, which is amazing because you think about, yeah, 0:17:10.840 --> 0:17:14.159 because they saw it's gotten really popular on Goodread, so 0:17:14.920 --> 0:17:17.320 I should have we should have a number of copies 0:17:17.359 --> 0:17:20.919 in store, you know, in stock. So that's something like 0:17:21.080 --> 0:17:24.000 definitely ahead of time. But when I tell you, I'm 0:17:24.000 --> 0:17:27.479 not gonna lie, when my publisher said have this like 0:17:27.720 --> 0:17:30.960 Street Team, it didn't make sense to me. It seemed 0:17:31.040 --> 0:17:34.600 counter intuitive to give my book to five hundred people 0:17:35.480 --> 0:17:37.000 and then expect that they're going to buy the book. 0:17:37.000 --> 0:17:39.360 They're not going to do that. I was wrong, and 0:17:39.400 --> 0:17:41.920 one of the missteps I made was not leaning into 0:17:41.960 --> 0:17:45.119 my DC five hundred even more because they got the 0:17:45.160 --> 0:17:48.160 digital copy and by the time the real book came out, 0:17:48.160 --> 0:17:49.960 the digital copy had disappeared. You know, they had their 0:17:50.000 --> 0:17:51.240 two months with it, cause I think we had the 0:17:51.280 --> 0:17:53.120 group for like two or three months ahead of time. 0:17:53.359 --> 0:17:57.280 The digital copy disappeared, and those five hundred women because 0:17:57.280 --> 0:17:59.040 they had special link, because they got them. They got 0:17:59.080 --> 0:18:03.359 a discount, those five hundred women, but nearly four thousand books. 0:18:03.680 --> 0:18:07.679 I couldn't believe it. I couldn't believe still to this day, that's. 0:18:07.560 --> 0:18:11.399 Like twenty books each girl. I couldn't understand. I I 0:18:11.640 --> 0:18:12.360 liked you a lot. 0:18:12.840 --> 0:18:17.840 I mean too, So what's so crazy? I couldn't believe it. 0:18:18.119 --> 0:18:20.720 But it's because of all the pouring in, I guess, 0:18:20.880 --> 0:18:23.040 because remember for every one thing you're pouring in, I mean, 0:18:23.040 --> 0:18:25.239 I'm not really ten, but you're pouring the value. It's 0:18:25.359 --> 0:18:27.720 one to ten basically. And so at the time when 0:18:27.760 --> 0:18:30.800 Clubhouse was out, this is when it was like really 0:18:30.800 --> 0:18:33.000