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Speaker 1: I feel like we're gonna be Oprah and Ava Duvarney

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Speaker 1: ten years from now. You're gonna be the one with

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Speaker 1: the big like you're gonna own half of Hawaii and

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Speaker 1: you're gonna invite me for my forty fifth birthday and

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Speaker 1: treat me too.

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Speaker 2: Well.

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Speaker 1: Now we retreat. Yes, it's time for the.

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Speaker 3: Big a q a A the b a q A

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Speaker 3: what you say? The Big a q eight with Manday,

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Speaker 3: The Big a q eight with tip to day A.

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Speaker 3: You guys got a little pre clip. I actually liked that.

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Speaker 3: I felt like we should do that, like a pre

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Speaker 3: clip of conversation before the baqa intro song, so you

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Speaker 3: can get.

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Speaker 1: A little here, you know what I'm saying.

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Speaker 3: I feel like I like that that was cute or whatever.

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Speaker 3: So welcome to the b a qa where you have

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Speaker 3: questions and we have answers. This one is different though,

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Speaker 3: because we're doing a hot seat swap. So last b

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Speaker 3: a q A if you did not listen to it,

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Speaker 3: Mandy was in the hot seat and I asked her question,

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Speaker 3: and my questions really revolved around negotiating and how I

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Speaker 3: can confidently ask for more and in a way that

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Speaker 3: like you know that I feel empowered, but that people

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Speaker 3: actually give you my money, and many gave me some

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Speaker 3: unmersing advice that actually has worked since then, it's been

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Speaker 3: a week and if you know anything about me, oh,

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Speaker 3: I'm going to execute. So yeah, it was just great.

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Speaker 3: So go ahead and go listen. It was really helpful.

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Speaker 3: And now this time I'm in the hot seat. But

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Speaker 3: if you want to be in the hot seat before

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Speaker 3: Mandy starts asking me questions, if you want to be

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Speaker 3: in the hot seat, so what can I do?

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Speaker 2: Man?

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Speaker 3: If they want to be in the hot seat.

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Speaker 1: So when we say hot you mean we want to

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Speaker 1: We want you guys. We want ba fam here live

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Speaker 1: with us and the dude so you can ask us

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Speaker 1: your ba Q and A questions live. So in order

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Speaker 1: to do that, we need you to send us a

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Speaker 1: DM on Instagram. This is a special. Don't just write

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Speaker 1: out your question. We want you to actually send a

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Speaker 1: voice note or a video and if you don't know,

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Speaker 1: ask a tween age a tween anger that you know,

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Speaker 1: or google it or whatever you'll figure it out. Okay,

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Speaker 1: send us your question via voice note or video and

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Speaker 1: we will select the best questions and we will you

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Speaker 1: may get an invite to come live in the virtual

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Speaker 1: studio and tape with us for our special Friday baq

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Speaker 1: and A.

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Speaker 3: Yeah. So virtually, you know, because some people are like

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Speaker 3: we all under study. I'm like, virtually so and then

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Speaker 3: that means you can ask me and Mandy your business questions,

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Speaker 3: your career questions, your personal finance question or just anything

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Speaker 3: in between. And so I'm so excited about that. So

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Speaker 3: this time is my time. So let me just get myself.

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Speaker 1: Okay, maybe you got to ask Oh my goodness, okay, yeah.

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Speaker 1: By the way, I'm cheating because like I always ask

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Speaker 1: Tiffany these kinds of questions, but usually we're gonna try.

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Speaker 1: I'm like, we only have thirty minutes. Oh lord, Usually

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Speaker 1: were on the phone for like two hours, and I

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Speaker 1: still don't feel like I got enough.

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Speaker 3: Okay.

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Speaker 1: Tip. So, as you guys know, I have been running

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Speaker 1: my business now for a little a year and a

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Speaker 1: half year and some change, and I focus on I

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Speaker 1: originally focus on career coaching. I am now based on

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Speaker 1: some guidance from Tiffany and also just sort of seeing

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Speaker 1: where the where am I superpower has emerged? Like what

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Speaker 1: makes me different? I am niching down and I'm going

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Speaker 1: even further and identifying myself as a negotiation expert, not

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Speaker 1: just a career coach, which I do and I do well,

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Speaker 1: but an actual negotiation expert. So, Tiff, what I wanted

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Speaker 1: to talk to you first is like, what are some

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Speaker 1: lessons about niching down that you think have been pivotal

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Speaker 1: to your business success? And do you think that it's

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Speaker 1: smart of me to start niching down in this way

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Speaker 1: even further from like career expert, but really as like

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Speaker 1: a negotiation expert.

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Speaker 3: So I learned the niche Down lesson when in the beginning,

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Speaker 3: like so many entrepreneurs, it's like I do everything for everybody,

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Speaker 3: you know, and it sounds great because it's like I

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Speaker 3: have a big audience. But what happens is psychologically the

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Speaker 3: potential customer does not see your full value. Right. So imagine,

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Speaker 3: like what's your favorite food that you let to eat? Oh?

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Speaker 3: What type of food? Like Greek? All right? Bus? Okay?

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Speaker 3: So like Spanish? Like was that Dominican food?

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Speaker 1: That's Venezuelan.

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Speaker 3: Venezuelan, Okay, So you love Venezuelan food. And if I said, Mandy,

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Speaker 3: let's go out to eat, you know I'm in the

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Speaker 3: mood for Venezuela and alongside with you, should we go

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Speaker 3: to this Venezuelan restaurant or should we go to this

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Speaker 3: this buffet that also serves Venezuelan food. Which one would

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Speaker 3: you choose?

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Speaker 2: I would choose the Venezuelan restaurant, right because why because

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Speaker 2: the assumption is you folk that restaurant focused specifically on

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Speaker 2: Venezuelan food, meaning they're going to bring you the best

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Speaker 2: possible food outcome, because that's all they do.

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Speaker 3: The buffet is although they might have general good, there

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Speaker 3: are a general food places. And so if you're wanting

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Speaker 3: customers that are going to cling to you and say

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Speaker 3: you are my go to, you can't be a buffet business,

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Speaker 3: you know, because then you're gonna get customers who are indecisive.

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Speaker 3: I want a little bit of this, a little bit

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Speaker 3: of that Mandy could do or anybody else could do,

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Speaker 3: because any buffet will do if you're just looking for

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Speaker 3: general food. But if I want Venezuelan food, I'm going specifically,

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Speaker 3: like we're calling Vezezuela food, like negotiating. If I want

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Speaker 3: negotiating advice, I go specifically to Mandy because that's what

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Speaker 3: she does. Versus another coach who coaches in all things. Now,

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Speaker 3: here's what makes it special them. In the beginning, niching

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Speaker 3: down is critical because you're wanting to connect, like you

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Speaker 3: want to have this visceral connection with your audience, and

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Speaker 3: you do that being very by being very specific. But

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Speaker 3: you're not gonna stay there forever because ideally what you're

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Speaker 3: wanting is you want to really grow what I call

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Speaker 3: a tree business. So a tree business is a business

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Speaker 3: that grows a really strong root and one core thing.

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Speaker 3: I am the budget east, a budget budget, budget, budge budget,

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Speaker 3: and I grew such a strong route, such a strong

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Speaker 3: trunk in that tree. If you're watching on YouTube, which

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Speaker 3: you should be, you'll see my hands. So this is

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Speaker 3: a tree trunk, such a strong tree trunk, and budgeting

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Speaker 3: budget and budget budgeting. Over time, I got to branch

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Speaker 3: off into these strong branches into I also talk about

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Speaker 3: credit and dead and I have books online school. You

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Speaker 3: see what I mean. Nike was just a running sneaker

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Speaker 3: and now you can buy Nike, Nike watches, Nike t shirts,

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Speaker 3: Nike apps. But if Nike opened with that from the

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Speaker 3: very beginning, they would be a bush business. You know

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Speaker 3: how bushes grow, They spot very quickly and their branches

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Speaker 3: are brittle and they stunt their own growth. And so

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Speaker 3: that's why I told you that, like get really really

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Speaker 3: clearly and a niche down. But it doesn't mean you'll

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Speaker 3: be niche forever. But you are growing the tree trunk

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Speaker 3: that people will come to know, love and trust you for.

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Speaker 3: So then you can branch out into these stronger branches

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Speaker 3: because they're like, oh is that Mandy from the negotiating

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Speaker 3: thing that I love so much? Oh, she also has

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Speaker 3: and she has and she has and she has and

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Speaker 3: she has versus you know, like you're like the corner

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Speaker 3: store with that's selling chicken chains and you know and bootlegs.

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Speaker 3: Yeah exactly, and so so yeah, that's why I like,

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Speaker 3: that's the big lesson. That's why I told you to

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Speaker 3: start from that place, because you will set yourself apart

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Speaker 3: as a specialist.

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Speaker 1: Thank you for reminding me of that of that point.

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Speaker 1: And I love the tree trunk analogy. I feel like

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Speaker 1: we need to like compile and make a book out

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Speaker 1: of all these beautiful like like horticulture analogies that fit

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Speaker 1: so well with business and no, but for real, because

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Speaker 1: because even though I remember I'm like niche and you

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Speaker 1: hear a lot of things. A lot of people are like,

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Speaker 1: you know, riches are in your niches even though you

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Speaker 1: don't pronounce anyway, and Niching down and how important it is,

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Speaker 1: and of course you've told me that as well. You

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Speaker 1: can sometimes like your mind gets in your own way,

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Speaker 1: and even just today I'm like, oh, but wait, I

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Speaker 1: do this and that too. But I'm like, yeah, you

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Speaker 1: just reminded me, Like that's okay, focus on the negotiating,

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Speaker 1: making that the tree trunk, because I haven't had that

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Speaker 1: one pillar of greatness of excellence until I started to

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Speaker 1: lean into negotiating. I definitely had a lot of like

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Speaker 1: great feedback as a career coach, but to actually like

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Speaker 1: be able to articulate my value and build trust with

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Speaker 1: the community, to be the go to and build that

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Speaker 1: trust in that one skill set, then I feel like

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Speaker 1: and you reminded me that, okay, of course, like they

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Speaker 1: would then trust me for what I think is also

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Speaker 1: important professional branding, interview skills, you know, all of the

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Speaker 1: other components of a holistic career approach. So okay, Niching Down,

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Speaker 1: I'm gonna remember the branch and the I mean sorry,

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Speaker 1: the trunk and the branches all right, fabulous. So you know,

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Speaker 1: and you guys who are listening probably know, I'm working

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Speaker 1: on a book proposal. I'm so close to being done, yay.

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Speaker 1: So I've been working with a coach since June and

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Speaker 1: it's been wonderful. Her name is Rachelle, and it's been

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Speaker 1: really helpful to have that accountability to actually get this

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Speaker 1: stage of the process done because at this point in

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Speaker 1: my business, no one, like people are not knocking down

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Speaker 1: my door begging me to write a book. So I

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Speaker 1: have to actually propose a concept for a book and

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Speaker 1: then like you know, take that to an agent and

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Speaker 1: then to a publisher. But I'm already, of course, thinking

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Speaker 1: of I'm manifesting that I'm going to get a book deal,

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Speaker 1: and I know with get good with money sort of

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Speaker 1: being there a little bit to watch your journeys. How

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Speaker 1: important it is not about just like selling that book

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Speaker 1: when it hits shelves, but like the six months before

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Speaker 1: that pre selling, Yeah, the pre ordering and that strategy.

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Speaker 1: So I know it's maybe a little premature because I've

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Speaker 1: just you know, finished my I'm almost the old the

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Speaker 1: book proposal, but I don't have a book deal yet,

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Speaker 1: But I would love if you can talk a little

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Speaker 1: bit about the strategy that helped you propel Get Good

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Speaker 1: with Money in those six months pre ordering that pre

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Speaker 1: ordering phase to become the national bestseller that it eventually did.

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Speaker 3: New York Times, Well, who's counting for eight weeks?

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Speaker 1: Yeah, no, sorry New York Times. No.

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Speaker 3: But honestly, I'm glad you said that. And honestly, Mandy,

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Speaker 3: I'm going to say, I'm going to share this with you.

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Speaker 3: I'm gonna I am so one of my menties her

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Speaker 3: book comes out next year and nextually was talking to

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Speaker 3: like one of my friends who she has a huge book.

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Speaker 3: If I said her name, you'd be like, what a'sk

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Speaker 3: your friend? But she has a huge book coming out,

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Speaker 3: and so my MENSI I was coaching her for the

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Speaker 3: last like three months, just off gp about her book

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Speaker 3: and what to do. And I gave her all of

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Speaker 3: the notes that my team and I had. I added

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Speaker 3: her to our Slack channel that we had. She went

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Speaker 3: through created a spreadsheet called and it says T minus

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Speaker 3: seven months, We're literally what we did month by month

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Speaker 3: by month by month. I was like, girl, thank you could.

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Speaker 3: So I was gonna give that to you, just so

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Speaker 3: you know, people who are listening. I know, not sorry

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Speaker 3: not to you. I'm gonna get that to Mandy because I'm

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Speaker 3: gonna give that to my mentees, like you know, I

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Speaker 3: have like my mentor Tiffany dot com. So I'm gonna

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Speaker 3: give that to my mentees there, but I'm gonna give

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Speaker 3: it to you so you have it. So because just

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Speaker 3: to start to look, because it's like so even I

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Speaker 3: was like, we did that, we did that. So but

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Speaker 3: here's some core things. So at the it's most basic.

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Speaker 3: As soon as you know your book name, go buy it.

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Speaker 3: Manny knows my pet Peeve is get that damn domain.

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Speaker 3: It's ten dollars from go Daddy, like don't let somebody else.

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Speaker 3: And if you can't get your domain, slap book on it.

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Speaker 3: So Get Good with Money was taken. But as soon

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Speaker 3: as I knew that was the name of my book,

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Speaker 3: Go Daddy actually has this great feature where for like

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Speaker 3: sixty bucks, they will negotiate on your behalf to buy

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Speaker 3: the domain. So I had to buy mine. I think

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Speaker 3: I paid twelve hundred, but it was worth it and

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Speaker 3: if I couldn't get it, I was just going to

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Speaker 3: get I think I had already bought like Get Good

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Speaker 3: moneybook dot com, Like that's you know, your slap book

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Speaker 3: on the beginning or the end of it. For the

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Speaker 3: most part, you could probably get your domain. So get

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Speaker 3: your domain. It seems simple. But the thing I see

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Speaker 3: now is that that's going to help with marketing so

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Speaker 3: much because if you're just saying click the link in

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Speaker 3: my bio or go buy on Amazon, that is not

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Speaker 3: going to be helpful. Because in order to make national

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Speaker 3: bestsellers lists, they like to see that you're a true

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Speaker 3: national bestseller. They want to see that you have book

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Speaker 3: sales in different places. Target is selling your book and

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Speaker 3: people are buying, Bars and Nobles is selling your book

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Speaker 3: and people are buying certainly Amazon, they know that's the

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Speaker 3: biggest chunk. But if all your book sales come from Amazon,

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Speaker 3: then you're not likely to make the list. So if

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Speaker 3: all you're doing is sending people to Amazon, you're cutting

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Speaker 3: yourself off. So get your domain. So also too something

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Speaker 3: to think. So you should be doing thinking about now

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Speaker 3: because it might take a while build that basic website.

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Speaker 3: You know, like if you look at get good money

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Speaker 3: dot com, we're not geniuses. My publisher and certainly your

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Speaker 3: publisher might help. They gave me like a four or

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Speaker 3: five other book sites that tend to do well, and

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Speaker 3: so I took and I made an amalgamation of all

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Speaker 3: the aspects of that site that really worked. And so

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Speaker 3: and that's how like I had my book person, my

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Speaker 3: my developer make get Good with money dot com. So

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Speaker 3: if you go there, everything there is on purpose to

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Speaker 3: like get people to go and figure out what book

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Speaker 3: they want to buy, you know, where they want to

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Speaker 3: purchase a book from all those things. Okay, so that's two.

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Speaker 3: Make sure you're you know, you're having your buy your domain,

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Speaker 3: get your your website, start building that because I might

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Speaker 3: take some time. Uh Three, these are some basic things

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Speaker 3: and I've because honestly, I'm actually working on a checklist, Mandy.

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Speaker 3: So as soon as I finish it, like almost like

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Speaker 3: a startup checklist, I'll share that with you too, like before, during,

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Speaker 3: and after the book comes out. Checklist that like every

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Speaker 3: author friend I know should know. You know, because I

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Speaker 3: was talking to my friend, my big time friend whose

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Speaker 3: book is coming out, and it sounded very overwhelming the

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Speaker 3: things I was telling her, and I was like, Tiffany,

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Speaker 3: this is two much. You need to just come up

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Speaker 3: with a checklist, even if it's thirty things like okay,

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Speaker 3: before the book comes out, do this during when the

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Speaker 3: book is here, like you know, during launchtime and then

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Speaker 3: after so I'm working on that and I'll give you

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Speaker 3: that too. Okay, So so something else that's super simple.

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Speaker 3: It seems simple, but people forget go to Amazon and

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Speaker 3: create an author page. You know, this is really important.

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Speaker 3: My publisher told me this. You create an author page

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Speaker 3: because you're gonna want, like to get people to follow it,

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Speaker 3: so Amazon can then let people know who are interested

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Speaker 3: in you, Hey, your book is coming out. You know

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Speaker 3: that takes off because Amazon will literally pay people like, hey,

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Speaker 3: your book is coming out. Hey, Mandy, who you're following?

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Speaker 3: Books is coming out? So it seems simple. But yeah,

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Speaker 3: just creating an author page on Amazon?

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Speaker 1: Can I do that before I get a deal? Though? Probably?

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Speaker 3: You know, so probably for you because I already I

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Speaker 3: had some self published books before. Yeah, you know, so

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Speaker 3: see how long, like how it's going to work for

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Speaker 3: like how I mean you might want to google? How

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Speaker 3: far advanced can I create an author page? You know

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Speaker 3: what I mean? Okay, So, just because like I said,

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Speaker 3: I had, like you know, I had a ton of

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Speaker 3: self published books, so it was easy for me to

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Speaker 3: I already have because I already had an author page,

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Speaker 3: but I didn't know how important that was something else. Yeah, yeah,

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Speaker 3: I didn't, honestly, like, there's so many things I learned

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Speaker 3: when I tell you, that's why I said I need

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Speaker 3: to create this checklist because the spreadsheet is it can

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Speaker 3: be a little overwhelming, although it's really great and detailed.

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Speaker 3: Just a basic checklist for those people who don't want

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Speaker 3: to do all of that. Because I did all the things.

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Speaker 3: Something that really helped ahead of time, too, is create

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Speaker 3: your street team. So I called my street team my

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Speaker 3: DC for drink Catchers, my DC five hundred, and so

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Speaker 3: what that is it's a group of anywhere from fifty

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Speaker 3: to no more than five hundred. Five hundred was just

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Speaker 3: because my audist is really large, but fifty to five

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Speaker 3: hundred folks who are committed to helping you to get

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Speaker 3: the word about the book. But here's the thing, that's

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Speaker 3: not how you're going to ask them. Because when we

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Speaker 3: first said, hey, DC five hundred, who wants to help

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Speaker 3: Tiffany promote the book? Nobody cared because I liked, okay,

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Speaker 3: people are busy, So instead I said, hey, books coming

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Speaker 3: out a few months as a big thank you. I

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Speaker 3: want to say thank you. Although I can't do it

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Speaker 3: for everyone, but for five hundred dream Catchers, I'm going

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Speaker 3: to give you the digital version of the book for

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Speaker 3: free upfront. Now it's a specific type of copy where

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Speaker 3: it's a link that the publisher gives you that on

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Speaker 3: the back end they can turn off after thirty days

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Speaker 3: sixty days, so they don't get to keep it forever.

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Speaker 3: But still you get to get the digital version of

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Speaker 3: the book. You get to you get a discounted version

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Speaker 3: of the You get a discount discount on the book

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Speaker 3: when it first comes out that no one else gets.

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Speaker 3: I was also sending my bracelets with it. It comes

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Speaker 3: to like your book, only your book for these people

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Speaker 3: in the group will come with a bracelet. I'm going

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Speaker 3: to be going live with y'all throughout the process of

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Speaker 3: teaching you guys these behind the scene financial tips or whatever.

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Speaker 3: It was like a list of and I could share.

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Speaker 3: I'm trying to think that I share with my mentees.

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Speaker 3: If I haven't shared, I'm gonna but I'll share that

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Speaker 3: with you the email that I sent. And the thing

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Speaker 3: is I did this also for the Netflix special. We

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Speaker 3: have a five hundred group people there, and and so

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Speaker 3: what you do is you pour into them ten things

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Speaker 3: and you ask for one. Hey, guys, like, for example,

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Speaker 3: something I ask for that you can do ahead of

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Speaker 3: time is good Reads. So if you want your books

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Speaker 3: to be in libraries, librarians don't look at Amazon reviews.

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Speaker 3: They look at Goodreads reviews. And so what's so great

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Speaker 3: about Goodreads is that Amazon won't let you review a

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Speaker 3: book until the book is actually live. But good Reads

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Speaker 3: you can review a book before it's live because they

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Speaker 3: know people get Galley copies, which is just an early

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Speaker 3: version digital version of the book. So if you can say, hey,

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Speaker 3: my my street team, call them a name. You know,

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Speaker 3: you know, we know we love a namer out here,

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Speaker 3: Mandy money Makers. Right, hey, you know name of my people.

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Speaker 3: Here's your digital version. You know, please take this month

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Speaker 3: to read it and then next month, Hey, can you

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Speaker 3: guys leave me a review? Obviously never you never asked

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Speaker 3: for leave me a five star review. Just leave me

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Speaker 3: a review. You know, you hope that most people are

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Speaker 3: going to leave your five star review, and so, but

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Speaker 3: it gets your reviews going, and then it lets librarians

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Speaker 3: go ahead of time. Hey, there's this interesting book comes

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Speaker 3: out coming up. It already has one hundred and fifty reviews.

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Speaker 3: This is great, let me order it because the more

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Speaker 3: reviews you have, the more copies they're likely to order

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Speaker 3: for their library. I've had libraries. I ordered twenty copies

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Speaker 3: of the book, which is amazing because you think about, yeah,

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Speaker 3: because they saw it's gotten really popular on Goodread, so

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Speaker 3: I should have we should have a number of copies

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Speaker 3: in store, you know, in stock. So that's something like

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Speaker 3: definitely ahead of time. But when I tell you, I'm

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Speaker 3: not gonna lie, when my publisher said have this like

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Speaker 3: Street Team, it didn't make sense to me. It seemed

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Speaker 3: counter intuitive to give my book to five hundred people

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Speaker 3: and then expect that they're going to buy the book.

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Speaker 3: They're not going to do that. I was wrong, and

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Speaker 3: one of the missteps I made was not leaning into

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Speaker 3: my DC five hundred even more because they got the

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Speaker 3: digital copy and by the time the real book came out,

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Speaker 3: the digital copy had disappeared. You know, they had their

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Speaker 3: two months with it, cause I think we had the

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Speaker 3: group for like two or three months ahead of time.

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Speaker 3: The digital copy disappeared, and those five hundred women because

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Speaker 3: they had special link, because they got them. They got

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Speaker 3: a discount, those five hundred women, but nearly four thousand books.

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Speaker 3: I couldn't believe it. I couldn't believe still to this day, that's.

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Speaker 1: Like twenty books each girl. I couldn't understand. I I

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Speaker 1: liked you a lot.

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Speaker 3: I mean too, So what's so crazy? I couldn't believe it.

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Speaker 3: But it's because of all the pouring in, I guess,

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Speaker 3: because remember for every one thing you're pouring in, I mean,

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Speaker 3: I'm not really ten, but you're pouring the value. It's

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Speaker 3: one to ten basically. And so at the time when

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Speaker 3: Clubhouse was out, this is when it was like really

401
00:18:30,800 --> 00:18:33,000
Speaker 3: hard to get a Clubhouse invite. So that was one

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Speaker 3: of the gifts gifts that I gave them. I gave

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Speaker 3: them Clubhouse invites and then we had a Clubhouse stage

404
00:18:36,680 --> 00:18:40,399
Speaker 3: together where everybody changed their cop their their picture on

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Speaker 3: Clubhouse to the copy of the book.

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Speaker 1: Remember that.

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Speaker 3: Yeah, So it was just honestly, what I tell you

408
00:18:44,480 --> 00:18:46,520
Speaker 3: is so much fun to just hang out with these

409
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Speaker 3: group of largely women who are just like they received

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Speaker 3: so much value. They got to connect with each other.

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Speaker 3: So we did do it on Facebook and it was temporary.

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Speaker 3: So a month after the book came out, we let

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Speaker 3: them know this only temporary anyway. But a month after

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Speaker 3: the book came out, we closed it down. So it

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Speaker 3: was like a few months before because the purpose of

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00:19:03,960 --> 00:19:07,920
Speaker 3: the of your street team, their most value is before

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Speaker 3: and during launch week and then afterwards, you know, like

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Speaker 3: certainly a few weeks after. So a month after we

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Speaker 3: were like okay, you know, like we're closing down, and

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Speaker 3: they knew and they're like, this is amazing. But what

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Speaker 3: that let me know is whenever I do something again,

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Speaker 3: Like like I said, we have the Netflix film, we

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Speaker 3: did it again and it's been working amazing. Hey, everybody,

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Speaker 3: Tiffany is going to be doing a live Q and

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Speaker 3: A with y'all, but before we do, we need to

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Speaker 3: have at least one hundred of y'all. So a screen

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Speaker 3: shot where you gave a thumbs up on the film

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Speaker 3: and it was like you see what I mean, and

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Speaker 3: so like or like hey, you know, you know you

430
00:19:40,960 --> 00:19:43,080
Speaker 3: have to We need like fifty people to have shared

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Speaker 3: it on their Twitter hashtag get Smart with Money. Once

432
00:19:45,560 --> 00:19:47,280
Speaker 3: we have a screenshot of that, then I'm going to

433
00:19:47,359 --> 00:19:49,280
Speaker 3: do a live with X y Z person you know

434
00:19:49,320 --> 00:19:52,240
Speaker 3: from the film. So like, so you get your people

435
00:19:52,280 --> 00:19:54,560
Speaker 3: going like, hey, you give a thing, and give a

436
00:19:54,560 --> 00:19:56,120
Speaker 3: thing and say in exchange, I just need a small

437
00:19:56,119 --> 00:19:59,240
Speaker 3: little thing, you know, And honestly they're happy to do it,

438
00:19:59,640 --> 00:20:02,000
Speaker 3: you know, because they're receiving so much in advance. So

439
00:20:02,080 --> 00:20:05,560
Speaker 3: that was a huge, huge, huge, So I cannot overstate

440
00:20:05,840 --> 00:20:07,800
Speaker 3: how I wish I would have poured even more into

441
00:20:07,840 --> 00:20:10,560
Speaker 3: that crowd because of how much I did not know

442
00:20:10,880 --> 00:20:13,000
Speaker 3: honestly how valuable that was gonna be. So that was huge.

443
00:20:13,680 --> 00:20:15,600
Speaker 3: And I would say, like, I mean, there was a

444
00:20:15,600 --> 00:20:18,000
Speaker 3: bunch of like a ton of other things. But you

445
00:20:18,080 --> 00:20:21,119
Speaker 3: have to know this if you want a national bestseller,

446
00:20:21,160 --> 00:20:23,480
Speaker 3: like a New York Time bestseller. Otherwise, the key things

447
00:20:23,480 --> 00:20:25,600
Speaker 3: they're looking for is you have to sell a certain

448
00:20:25,600 --> 00:20:27,760
Speaker 3: a maunder of a number of books within one week.

449
00:20:28,200 --> 00:20:31,640
Speaker 3: Now here's the Caveat your first week of book sales,

450
00:20:31,800 --> 00:20:34,520
Speaker 3: they will add on any pre orders before the book

451
00:20:34,600 --> 00:20:37,119
Speaker 3: was live. That's why a lot of people make it

452
00:20:37,119 --> 00:20:39,080
Speaker 3: one week and then fall off. There's no shade in that,

453
00:20:39,119 --> 00:20:42,680
Speaker 3: but I'm just saying, so you know, if you're most

454
00:20:42,840 --> 00:20:46,439
Speaker 3: likely to make any bestsellers list within your first week

455
00:20:46,560 --> 00:20:48,879
Speaker 3: because any of those pre sales, Now you have to

456
00:20:48,920 --> 00:20:52,080
Speaker 3: just ask yourself. Are you someone If you have a

457
00:20:52,119 --> 00:20:55,160
Speaker 3: smaller audience, you want to start pre selling months out

458
00:20:55,359 --> 00:20:57,480
Speaker 3: so you can collect a few hundred, a few whatever

459
00:20:57,520 --> 00:21:00,159
Speaker 3: along the way. If you have a bigger audience, we

460
00:21:00,160 --> 00:21:03,040
Speaker 3: didn't start. We pre started to heavy pre sale two

461
00:21:03,080 --> 00:21:05,480
Speaker 3: months out because we knew for us it was about

462
00:21:05,520 --> 00:21:08,840
Speaker 3: building the excitement and then saying presales available, even though

463
00:21:08,840 --> 00:21:11,000
Speaker 3: they could have brought it beforehand. But you see what

464
00:21:11,040 --> 00:21:13,520
Speaker 3: I mean. Like so, if you're big, the bigger the audience,

465
00:21:13,600 --> 00:21:16,159
Speaker 3: the closer to time that you want to quote unquote

466
00:21:16,240 --> 00:21:19,399
Speaker 3: open pre sales, the smaller the audience, you have to

467
00:21:19,560 --> 00:21:22,919
Speaker 3: unique time to collect your book sales. So just consider that,

468
00:21:22,960 --> 00:21:25,240
Speaker 3: you know so, so you want to you know you

469
00:21:25,600 --> 00:21:26,880
Speaker 3: do you want to sell? Well, I made the pants,

470
00:21:26,920 --> 00:21:28,719
Speaker 3: you know what I mean? Like so, because everyone's different

471
00:21:28,880 --> 00:21:31,879
Speaker 3: and there's nothing wrong with that. So knowing that you

472
00:21:31,880 --> 00:21:33,040
Speaker 3: know you want to have your so that means you're

473
00:21:33,040 --> 00:21:35,080
Speaker 3: gonna have to have your website earlier, sooner than later.

474
00:21:35,480 --> 00:21:37,879
Speaker 3: You know you're gonna want to have your you know

475
00:21:37,920 --> 00:21:40,359
Speaker 3: you're gonna want to have something else. That was really helpful.

476
00:21:40,400 --> 00:21:43,400
Speaker 3: We did a quiz which I highly suggest is.

477
00:21:43,359 --> 00:21:44,680
Speaker 1: That that's what I wanted to talk to you about

478
00:21:44,760 --> 00:21:47,840
Speaker 1: those like and the marketing part of my book proposal

479
00:21:47,960 --> 00:21:50,880
Speaker 1: was the most recent thing that I just finished, and

480
00:21:51,160 --> 00:21:53,119
Speaker 1: I came up with these and with help from my

481
00:21:53,200 --> 00:21:56,439
Speaker 1: coach too, because she was saying how having freebies or

482
00:21:56,600 --> 00:21:59,000
Speaker 1: you know, incentives for people to buy the book early

483
00:21:59,520 --> 00:22:01,400
Speaker 1: and also because you're asking people to order the book

484
00:22:01,440 --> 00:22:03,800
Speaker 1: months in advance. Right, you did the quiz and didn't

485
00:22:03,800 --> 00:22:05,160
Speaker 1: you have a financial wholeness like.

486
00:22:05,520 --> 00:22:09,800
Speaker 3: A summit backlist? Yeah? So yeah, So I did a summit, which, eh,

487
00:22:09,800 --> 00:22:12,000
Speaker 3: it was okay, but the quiz was really great. So

488
00:22:12,520 --> 00:22:16,320
Speaker 3: my book is GEGS Money, Ten Simple Steps to Becoming

489
00:22:16,359 --> 00:22:19,919
Speaker 3: financially whole. So I did a quiz where super simple.

490
00:22:20,000 --> 00:22:21,600
Speaker 3: I can't. I'll give you like the quiz link, like

491
00:22:22,320 --> 00:22:25,439
Speaker 3: what the like if you're listening, it's GGWM for Gigos

492
00:22:25,480 --> 00:22:27,600
Speaker 3: Money quiz dot com. But I'll give you actually like

493
00:22:27,640 --> 00:22:30,119
Speaker 3: the quiz like the company we use. It was pretty

494
00:22:30,119 --> 00:22:32,560
Speaker 3: easy and it's just a thumbs up thumbs down. And

495
00:22:32,640 --> 00:22:35,440
Speaker 3: so it's the ten simple steps, but every there's ten

496
00:22:35,520 --> 00:22:37,520
Speaker 3: questions do you have a budget or whatever? The quick

497
00:22:37,560 --> 00:22:39,840
Speaker 3: question is thumbs up thumbs down because so all the

498
00:22:39,880 --> 00:22:42,520
Speaker 3: steps budget savings credit that all that each one of

499
00:22:42,520 --> 00:22:44,480
Speaker 3: those is a question, and it's like a sixty second

500
00:22:44,560 --> 00:22:47,800
Speaker 3: quiz thumbs up, thumbs down. But if you go right now,

501
00:22:47,880 --> 00:22:50,399
Speaker 3: let's go to GGWM. What I love about this quiz

502
00:22:50,400 --> 00:22:53,800
Speaker 3: side is you get to see at the bottom, Mandy,

503
00:22:53,840 --> 00:22:57,080
Speaker 3: look at me, people have taken this quiz sixty nine,

504
00:22:57,119 --> 00:23:00,800
Speaker 3: three hundred and three people. Holy isn't that crazy?

505
00:23:01,000 --> 00:23:02,960
Speaker 1: How does that helping with sales? Because they come to

506
00:23:03,000 --> 00:23:04,560
Speaker 1: your page to take the quiz.

507
00:23:04,480 --> 00:23:07,200
Speaker 3: So they take the quiz. So one, I tell people

508
00:23:07,320 --> 00:23:09,520
Speaker 3: you're taking the quiz for two things. One so you

509
00:23:09,560 --> 00:23:11,960
Speaker 3: can know what percentage of financial homeless you've reached. So

510
00:23:12,000 --> 00:23:13,520
Speaker 3: at the end of the quiz, it's going to say

511
00:23:13,680 --> 00:23:15,800
Speaker 3: you know, because there's ten questions. So if you get

512
00:23:15,840 --> 00:23:17,479
Speaker 3: you know, one thumbs up, you're ten percent, you get

513
00:23:17,480 --> 00:23:20,560
Speaker 3: fifty thumbs up, five thumbs up, fifty percent. So anything

514
00:23:20,600 --> 00:23:22,680
Speaker 3: fifty percent and above you get like, oh I see

515
00:23:22,680 --> 00:23:26,240
Speaker 3: you girl, you get in there. Anything below it's okay,

516
00:23:26,240 --> 00:23:28,280
Speaker 3: it's okay, I got you. So at the end of

517
00:23:28,280 --> 00:23:31,440
Speaker 3: the quiz, two things happen. One, it says you're going

518
00:23:31,480 --> 00:23:34,560
Speaker 3: to get your checklist email to you, so you don't

519
00:23:34,560 --> 00:23:37,000
Speaker 3: even get your quiz results so you yep. So it

520
00:23:37,040 --> 00:23:38,679
Speaker 3: collects your name and your email, so you get your

521
00:23:38,760 --> 00:23:41,240
Speaker 3: quiz results after you give me your name and email,

522
00:23:41,440 --> 00:23:44,240
Speaker 3: so you get your result and the checklist after. And

523
00:23:44,280 --> 00:23:46,920
Speaker 3: I just spoke with our tech person today. She said

524
00:23:46,920 --> 00:23:50,760
Speaker 3: that quiz email, the open rate is eighty percent, which

525
00:23:50,800 --> 00:23:54,080
Speaker 3: is insane if you know anything about email open rates.

526
00:23:54,200 --> 00:23:57,360
Speaker 3: Good is twenty percent. Eighty percent of people who get

527
00:23:57,359 --> 00:24:00,320
Speaker 3: that because they want the checklist. So at the end

528
00:24:00,359 --> 00:24:04,159
Speaker 3: of the quiz, I give you your your your your percentage, right,

529
00:24:04,160 --> 00:24:05,919
Speaker 3: you get twenty five to thirty percent whatever. And then

530
00:24:05,920 --> 00:24:08,800
Speaker 3: I also say, if you don't have a hundred percent,

531
00:24:09,240 --> 00:24:11,639
Speaker 3: let me help you go to get good money dot

532
00:24:11,680 --> 00:24:12,400
Speaker 3: com and get the book.

533
00:24:12,560 --> 00:24:15,480
Speaker 1: So you see, So I just take the quiz and

534
00:24:15,480 --> 00:24:16,760
Speaker 1: I got one hundred percent. So I don't think I

535
00:24:16,760 --> 00:24:17,520
Speaker 1: got that Messa yet.

536
00:24:17,600 --> 00:24:19,440
Speaker 3: No, well know it's just at the bottom like it

537
00:24:19,440 --> 00:24:21,480
Speaker 3: should still say, like didn't get a hundred I.

538
00:24:21,440 --> 00:24:22,960
Speaker 1: See at the bottom. Yeah, yeah, and I see the

539
00:24:23,000 --> 00:24:27,359
Speaker 1: cute uh doctor Phil, Phil and Live from Uh yes

540
00:24:27,880 --> 00:24:30,160
Speaker 1: wait Phil and Viv Damn from first Prints.

541
00:24:30,400 --> 00:24:32,840
Speaker 3: But you see, it's like so either way you get,

542
00:24:32,880 --> 00:24:35,000
Speaker 3: you get told about the book. So now if this

543
00:24:35,200 --> 00:24:38,520
Speaker 3: was before the book came out, it would say it

544
00:24:38,560 --> 00:24:41,400
Speaker 3: would literally just take say, hey, go get your checklist

545
00:24:41,440 --> 00:24:44,199
Speaker 3: from and you know, from your from your email, you know,

546
00:24:44,440 --> 00:24:45,840
Speaker 3: before the book, because there was no book to get,

547
00:24:45,920 --> 00:24:48,640
Speaker 3: or it would tell take you to pre order, you know, like, hey,

548
00:24:49,359 --> 00:24:51,360
Speaker 3: didn't get a hundred percent or you know, or even

549
00:24:51,400 --> 00:24:52,960
Speaker 3: if you did, you know you could pre order the

550
00:24:52,960 --> 00:24:55,520
Speaker 3: book now. And now that the book is out, it says,

551
00:24:56,040 --> 00:24:57,920
Speaker 3: you know, did you get a hundred percent or didn't

552
00:24:57,960 --> 00:24:59,520
Speaker 3: get a hundred percent? You could get the book. Now.

553
00:24:59,640 --> 00:25:01,719
Speaker 3: Let me tell how affected this quiz has been. So

554
00:25:03,800 --> 00:25:06,080
Speaker 3: like our site, So my site Gika of Money, So

555
00:25:06,119 --> 00:25:10,280
Speaker 3: if you watch the movie Get Smart with Money, my

556
00:25:10,320 --> 00:25:12,879
Speaker 3: book is prominently featured. They keep calling me that the

557
00:25:12,880 --> 00:25:15,040
Speaker 3: New York Times best selling author Tiffany so I knew

558
00:25:15,080 --> 00:25:17,080
Speaker 3: people were going to go to the budget he said

559
00:25:17,119 --> 00:25:20,560
Speaker 3: dot com website and the Giga of Money website that

560
00:25:20,600 --> 00:25:22,240
Speaker 3: they were going to find both. So at the top

561
00:25:22,280 --> 00:25:24,800
Speaker 3: of both websites it says something to the effect of,

562
00:25:25,640 --> 00:25:28,440
Speaker 3: are you here because you saw me on Netflix? Are

563
00:25:28,480 --> 00:25:32,080
Speaker 3: you ready to Get Smart with Money? Start here? And

564
00:25:32,119 --> 00:25:35,119
Speaker 3: the here took them to the quiz. Now, before the

565
00:25:35,160 --> 00:25:37,760
Speaker 3: movie came out, it was sixty thousand people who had

566
00:25:37,760 --> 00:25:40,359
Speaker 3: taken the quiz. Now that the movie is out, nine

567
00:25:40,440 --> 00:25:44,359
Speaker 3: thousand additional people have taken that quiz, and as a result,

568
00:25:44,600 --> 00:25:47,639
Speaker 3: Mandy I have sold over four thousand additional books, the

569
00:25:47,720 --> 00:25:50,719
Speaker 3: more than I normally sell. But you see how you

570
00:25:50,800 --> 00:25:54,080
Speaker 3: see how like it seems to live on Yes, And

571
00:25:54,160 --> 00:25:57,320
Speaker 3: so now a few things happen. One I get book sales.

572
00:25:57,480 --> 00:26:00,480
Speaker 3: Two I get your email. So now when I send

573
00:26:00,520 --> 00:26:02,960
Speaker 3: out my weekly goodies, you know, now you're part of

574
00:26:02,960 --> 00:26:05,240
Speaker 3: the ecosystem of Budgetista. And let's just say you didn't

575
00:26:05,240 --> 00:26:07,560
Speaker 3: buy the book. That's okay because every week I'm going

576
00:26:07,600 --> 00:26:09,560
Speaker 3: to send you something amazing and then eventually maybe you're

577
00:26:09,640 --> 00:26:11,439
Speaker 3: like I should buy the book or sign up for

578
00:26:11,480 --> 00:26:13,440
Speaker 3: the Academy, or or become a you suit. I mean,

579
00:26:13,760 --> 00:26:16,000
Speaker 3: so the quiz is just such a great way to

580
00:26:16,080 --> 00:26:19,720
Speaker 3: one introduce people to you in a fun way, to

581
00:26:19,760 --> 00:26:23,080
Speaker 3: capture their email. Three give them something valuable. So mine

582
00:26:23,160 --> 00:26:26,040
Speaker 3: was a checklist at the end for sell your book

583
00:26:26,080 --> 00:26:27,520
Speaker 3: or whatever it's going to be. You see what I mean,

584
00:26:27,640 --> 00:26:30,240
Speaker 3: Like that one quiz did like six things for me.

585
00:26:31,320 --> 00:26:33,119
Speaker 1: And so that was so talk about your I have

586
00:26:33,160 --> 00:26:34,879
Speaker 1: not been into your website in a minute but this

587
00:26:35,200 --> 00:26:39,040
Speaker 1: budget Nisa budget Nissa book on the home page. When

588
00:26:39,080 --> 00:26:41,000
Speaker 1: did you do this? This girl?

589
00:26:42,080 --> 00:26:43,840
Speaker 3: Within a week and a half, when I found that

590
00:26:43,880 --> 00:26:45,200
Speaker 3: the movie was coming out or we're going to have

591
00:26:45,280 --> 00:26:47,159
Speaker 3: la Netflix, Does I give you no warning? They're like, oh,

592
00:26:47,160 --> 00:26:49,600
Speaker 3: it's going to be coming out. I rebuilt my web

593
00:26:49,680 --> 00:26:51,600
Speaker 3: I had them you know, we worked the labor day.

594
00:26:51,640 --> 00:26:53,840
Speaker 3: Was not on vacation. We labored on labor day. I

595
00:26:53,840 --> 00:26:56,159
Speaker 3: haven't seen this yet, you know, it literally just it

596
00:26:56,680 --> 00:26:59,720
Speaker 3: went live the month before. I'm not the moment before

597
00:26:59,720 --> 00:27:03,600
Speaker 3: the day before the movie came out, because I realized like, like, wait,

598
00:27:03,640 --> 00:27:05,280
Speaker 3: people are gonna be going to my website is my

599
00:27:05,320 --> 00:27:07,399
Speaker 3: website has not been updated in years? And it was

600
00:27:07,440 --> 00:27:09,360
Speaker 3: a mess. It was all all they know, we work

601
00:27:09,480 --> 00:27:11,760
Speaker 3: so hard to get the website to have all the

602
00:27:11,800 --> 00:27:15,639
Speaker 3: things on it from brand Ambition, the Literature Academy, like,

603
00:27:15,680 --> 00:27:18,400
Speaker 3: but it's the website has done exactly what it's meant

604
00:27:18,400 --> 00:27:21,439
Speaker 3: to do and that people come have come here and

605
00:27:21,640 --> 00:27:24,960
Speaker 3: found whatever they're needing from me. You know. First things

606
00:27:25,000 --> 00:27:27,080
Speaker 3: first is that like you know, they go to the quiz.

607
00:27:27,200 --> 00:27:30,359
Speaker 3: That's why we had nine thousand people take that quiz.

608
00:27:30,560 --> 00:27:32,480
Speaker 3: We have an additional four or five thousand people that

609
00:27:32,520 --> 00:27:35,160
Speaker 3: have joined the email list. It's been honestly, it's been insane.

610
00:27:35,440 --> 00:27:40,320
Speaker 3: And so having the right website is is so critical

611
00:27:40,640 --> 00:27:42,560
Speaker 3: and having a quiz ahead of time. This is just

612
00:27:42,560 --> 00:27:44,040
Speaker 3: in general, like let's just say you're not even having

613
00:27:44,080 --> 00:27:47,959
Speaker 3: a book, like having a way to capture emails. It's

614
00:27:48,040 --> 00:27:50,560
Speaker 3: like email still is like one of the number one

615
00:27:50,600 --> 00:27:52,000
Speaker 3: ways to connect with people.

616
00:27:52,040 --> 00:27:54,639
Speaker 1: Oh, Tiffany, these are so many gems. Okay, but let

617
00:27:54,680 --> 00:27:56,320
Speaker 1: me take a quick little breather. I need to get

618
00:27:56,359 --> 00:27:58,320
Speaker 1: a fresh pen because I've run out of ink. And

619
00:27:58,359 --> 00:28:00,320
Speaker 1: we will be right back with more of the b,

620
00:28:00,440 --> 00:28:02,639
Speaker 1: a Q and A as Tiffany gives me more and

621
00:28:02,680 --> 00:28:03,720
Speaker 1: more business insights.

622
00:28:05,359 --> 00:28:07,400
Speaker 3: Something else to consider for your book ahead of time

623
00:28:07,400 --> 00:28:10,880
Speaker 3: too is consider maybe, I mean it's can be expensive,

624
00:28:10,920 --> 00:28:14,280
Speaker 3: so it's not for everyone, but consider also doing collecting

625
00:28:14,320 --> 00:28:18,040
Speaker 3: text messages because the average open email rates like, you know,

626
00:28:18,119 --> 00:28:21,320
Speaker 3: like twenty percent that's considered decent, but text message open

627
00:28:21,400 --> 00:28:22,680
Speaker 3: rate is eighty to ninety percent.

628
00:28:23,480 --> 00:28:25,800
Speaker 1: Oh, collecting their phone numbers, yeah, yeah, so you know

629
00:28:26,560 --> 00:28:27,760
Speaker 1: that's not on the community.

630
00:28:27,840 --> 00:28:30,879
Speaker 3: What's it called. It's called so I use superphone, but

631
00:28:30,880 --> 00:28:34,680
Speaker 3: it's it can be a little pricey. You pay basically

632
00:28:34,760 --> 00:28:37,480
Speaker 3: by how many texts you send out. But like it.

633
00:28:37,880 --> 00:28:40,400
Speaker 3: It's still something to consider, you know, because you can

634
00:28:40,480 --> 00:28:42,600
Speaker 3: just use it when you're really needing it. But I

635
00:28:42,720 --> 00:28:45,200
Speaker 3: like it because like my open rate, like I said,

636
00:28:45,200 --> 00:28:48,000
Speaker 3: on Superphone is like ninety percent, which is like typical

637
00:28:47,720 --> 00:28:50,360
Speaker 3: for text. And what's so great about it is is

638
00:28:50,400 --> 00:28:53,080
Speaker 3: that with a text message, you know, like so if

639
00:28:53,080 --> 00:28:54,400
Speaker 3: you go to for example, right now, if you go

640
00:28:54,480 --> 00:28:57,360
Speaker 3: to text budgetista dot com. So let's all go class

641
00:28:57,680 --> 00:29:00,920
Speaker 3: text Budgetista. What I like about Superphone for the community,

642
00:29:02,280 --> 00:29:05,760
Speaker 3: because community is the popular text messaging system that you

643
00:29:05,800 --> 00:29:09,680
Speaker 3: see all the celebrities using when they're like, hey, you

644
00:29:09,720 --> 00:29:11,840
Speaker 3: want to talk text with me? This is my real number.

645
00:29:11,840 --> 00:29:13,840
Speaker 3: Remember ever was doing that? Text me at two two

646
00:29:13,920 --> 00:29:15,800
Speaker 3: nine one one one. Now here's the thing. It is

647
00:29:15,840 --> 00:29:17,920
Speaker 3: their real number, it's their number, and it typically goes

648
00:29:17,920 --> 00:29:20,360
Speaker 3: to their phone, which is fine. But the problem with

649
00:29:20,480 --> 00:29:23,640
Speaker 3: the community way of getting people to sign up is

650
00:29:23,680 --> 00:29:26,040
Speaker 3: that I have to remember my number and so do you.

651
00:29:27,400 --> 00:29:29,480
Speaker 3: But what I like about Superphone, which is genius, is

652
00:29:29,480 --> 00:29:31,760
Speaker 3: I don't have to remember that. So they were like, Tiffany,

653
00:29:31,800 --> 00:29:33,920
Speaker 3: go to go Daddy, go get you a domain and

654
00:29:33,960 --> 00:29:35,680
Speaker 3: now I can just say you want to sign up

655
00:29:35,680 --> 00:29:37,480
Speaker 3: for text messages for me? Honestly, I don't text off it.

656
00:29:37,520 --> 00:29:38,720
Speaker 3: I just text what I'm like, Hey, I'm going to

657
00:29:38,800 --> 00:29:40,680
Speaker 3: be here, or there's some free resource I want you

658
00:29:40,720 --> 00:29:42,720
Speaker 3: to have access to. So I tell people go to

659
00:29:42,800 --> 00:29:45,840
Speaker 3: text budget Nissa dot com. You put in your information

660
00:29:45,960 --> 00:29:48,880
Speaker 3: and it texts you, and then from there you follow

661
00:29:48,920 --> 00:29:51,000
Speaker 3: the directions. You see what I mean. And what I

662
00:29:51,040 --> 00:29:54,080
Speaker 3: love about superphone two is that so one it's easy

663
00:29:54,080 --> 00:29:56,360
Speaker 3: to remember what a tifty second? Oh, text Budgetnissa not

664
00:29:56,360 --> 00:29:58,680
Speaker 3: two two nine one, one one whatever. And then another

665
00:29:58,680 --> 00:30:00,640
Speaker 3: thing that I like with superphone gather there's a lot

666
00:30:00,640 --> 00:30:03,280
Speaker 3: of information with superphone. I can ask any question I want.

667
00:30:03,400 --> 00:30:05,520
Speaker 3: I can ask your gender, I can ask your race,

668
00:30:05,560 --> 00:30:06,840
Speaker 3: I can ask how much you make. I can ask

669
00:30:06,840 --> 00:30:08,560
Speaker 3: all these things. One of them was I don't ask

670
00:30:08,560 --> 00:30:09,680
Speaker 3: all that. I just ask like, you know, where do

671
00:30:09,720 --> 00:30:11,840
Speaker 3: you live? And I do ask like what state you

672
00:30:11,920 --> 00:30:14,320
Speaker 3: live in? Because when I do, my wealth walks. Now,

673
00:30:14,560 --> 00:30:18,280
Speaker 3: guess what I'm gonna be texting? Hey, who are you know?

674
00:30:18,360 --> 00:30:20,120
Speaker 3: If you're gonna be in Detroit. It's so much easier

675
00:30:20,160 --> 00:30:22,320
Speaker 3: than sending an email out that I could just text

676
00:30:22,320 --> 00:30:23,720
Speaker 3: me like, Hey, I'm gonna be in Detroit this weekend.

677
00:30:23,720 --> 00:30:25,760
Speaker 3: Who wants to rock out? So that's what I love

678
00:30:25,760 --> 00:30:28,200
Speaker 3: about the text messaging is how, even though you can

679
00:30:28,280 --> 00:30:31,040
Speaker 3: do that with your email to it's collect where people live,

680
00:30:31,120 --> 00:30:33,600
Speaker 3: it's much easier with the text messaging to just be like,

681
00:30:33,640 --> 00:30:36,400
Speaker 3: don't forget we're meeting today, or let's just say that

682
00:30:36,480 --> 00:30:37,920
Speaker 3: you know I was going You know, I was I'm

683
00:30:37,960 --> 00:30:40,360
Speaker 3: going to walk in Detroit at whatever park and ends

684
00:30:40,400 --> 00:30:42,240
Speaker 3: up being closed when I get there. I can set

685
00:30:42,240 --> 00:30:44,320
Speaker 3: a quick text to be like, hey, change our mind,

686
00:30:44,360 --> 00:30:46,320
Speaker 3: We're actually just gonna do a city walk meet me

687
00:30:46,320 --> 00:30:48,120
Speaker 3: at such as such corner, because everyone's gonna get their

688
00:30:48,120 --> 00:30:50,520
Speaker 3: text message, you see what I mean. And so that's

689
00:30:50,560 --> 00:30:53,200
Speaker 3: like that's really important. So like, so you don't have

690
00:30:53,280 --> 00:30:55,479
Speaker 3: to do texting, but just consider that, you know, as

691
00:30:55,520 --> 00:30:58,480
Speaker 3: you move forward, like creating this list now the key

692
00:30:58,640 --> 00:31:00,800
Speaker 3: more than anything, more than anything, worth everything. I cannot

693
00:31:00,840 --> 00:31:04,960
Speaker 3: express that you're in a great position because you haven't

694
00:31:05,000 --> 00:31:07,040
Speaker 3: sold your book yet. You need to be working on

695
00:31:07,120 --> 00:31:12,480
Speaker 3: building community now because I know, and I know I'm

696
00:31:12,480 --> 00:31:14,440
Speaker 3: just saying general cause I know Mandy's doing that, you know,

697
00:31:14,480 --> 00:31:17,160
Speaker 3: but in general, because these are the people who are

698
00:31:17,160 --> 00:31:20,240
Speaker 3: going to purchase whatever you're having now, and then they

699
00:31:20,240 --> 00:31:22,720
Speaker 3: will tell other people people like, my book is selling

700
00:31:22,800 --> 00:31:25,960
Speaker 3: on average. Before the Netflix thing came out, it was

701
00:31:25,960 --> 00:31:28,600
Speaker 3: selling about a thousand books a week. Do you think

702
00:31:28,600 --> 00:31:31,640
Speaker 3: that's dream Catchers? Now a year later, dream Catchers been

703
00:31:31,680 --> 00:31:33,200
Speaker 3: had it. We used to send out emails. They're like,

704
00:31:33,240 --> 00:31:34,920
Speaker 3: we got it, Tiffiny. I'm like, okay, so I stopped

705
00:31:34,920 --> 00:31:37,959
Speaker 3: sitting email. You know, They're like, we got it. So

706
00:31:38,160 --> 00:31:41,840
Speaker 3: my Dreamcatchers already have it. So who are these people

707
00:31:42,200 --> 00:31:45,240
Speaker 3: who are buying the book now? They're friends of friends

708
00:31:45,240 --> 00:31:48,960
Speaker 3: of friends. So you build an amazing community. You treat

709
00:31:49,000 --> 00:31:51,120
Speaker 3: them right, you pour into them, You act with integrity

710
00:31:51,160 --> 00:31:53,960
Speaker 3: and kindness and consistency, and they will tell their friend

711
00:31:54,040 --> 00:31:57,280
Speaker 3: friend friend friend, and that's who's purchasing the book now.

712
00:31:57,560 --> 00:31:59,520
Speaker 3: It's people who heard about it, who heard about who

713
00:31:59,520 --> 00:32:02,520
Speaker 3: heard about it. And so building your community before you

714
00:32:02,640 --> 00:32:05,560
Speaker 3: need them, pouring into them before you ask anything of them.

715
00:32:05,680 --> 00:32:08,600
Speaker 3: That's why it's going to be so critical now. A

716
00:32:08,640 --> 00:32:11,520
Speaker 3: community is what's so important about a community A few things.

717
00:32:11,560 --> 00:32:14,480
Speaker 3: One they come for you, they stay for each other.

718
00:32:15,360 --> 00:32:17,560
Speaker 3: So you have to make sure that wherever you're hanging out,

719
00:32:17,880 --> 00:32:20,239
Speaker 3: they can connect to each other, because if they can

720
00:32:20,240 --> 00:32:21,880
Speaker 3: only connect with you, they won't be here long because

721
00:32:21,880 --> 00:32:24,600
Speaker 3: you're gonna get boring after a while, you know. And

722
00:32:24,680 --> 00:32:27,320
Speaker 3: so like So for example, with my mentee group that

723
00:32:27,400 --> 00:32:32,400
Speaker 3: my mentor Tiffany, right, they they're doing monthly menty meetups

724
00:32:32,480 --> 00:32:35,800
Speaker 3: virtually now that I don't even attend. So I teach

725
00:32:35,840 --> 00:32:37,680
Speaker 3: them every month. I do a great lesson for them.

726
00:32:37,720 --> 00:32:41,000
Speaker 3: But then every every month they just meet up with

727
00:32:41,040 --> 00:32:44,000
Speaker 3: each other and they're loving it because I know if

728
00:32:44,040 --> 00:32:46,000
Speaker 3: I don't provide an opportunity for them to do that,

729
00:32:46,200 --> 00:32:48,840
Speaker 3: they won't stay long, you know. And so just consider

730
00:32:48,960 --> 00:32:50,560
Speaker 3: like what does that look like? And where will my

731
00:32:50,640 --> 00:32:53,360
Speaker 3: people hang out? So that's critical. So there are places.

732
00:32:53,400 --> 00:32:56,719
Speaker 3: There's definitely Facebook groups, which is not my fave. I personally,

733
00:32:56,800 --> 00:33:00,360
Speaker 3: I like a Facebook group for temporary groups. So, hey,

734
00:33:00,400 --> 00:33:02,200
Speaker 3: the book is coming out a great place. Do a

735
00:33:02,240 --> 00:33:05,320
Speaker 3: Facebook Now here's the key. I learned this lesson the

736
00:33:05,320 --> 00:33:07,480
Speaker 3: hard way. If you're going to do a Facebook group,

737
00:33:07,920 --> 00:33:11,440
Speaker 3: the critical component is one the Facebook group should be

738
00:33:11,440 --> 00:33:15,800
Speaker 3: a private group that people have to answer questions to join,

739
00:33:16,080 --> 00:33:17,600
Speaker 3: because you don't want more than your five hundred, like

740
00:33:17,640 --> 00:33:21,000
Speaker 3: I said, fifty to five hundred, and the questions to join.

741
00:33:21,360 --> 00:33:25,800
Speaker 3: A mistake I made for the Netflix Facebook group was

742
00:33:26,240 --> 00:33:28,680
Speaker 3: I didn't collect any way to communicate with them outside

743
00:33:28,680 --> 00:33:32,360
Speaker 3: of the Facebook group. So one two mistakes. One I

744
00:33:32,400 --> 00:33:34,680
Speaker 3: made it too big because I was like, forget five hundred,

745
00:33:34,720 --> 00:33:39,320
Speaker 3: let's do three thousand. Three thousand less people participated, So

746
00:33:39,360 --> 00:33:41,800
Speaker 3: I ended up shutting that group down because the more

747
00:33:41,840 --> 00:33:43,880
Speaker 3: people in the group, that less likely you're gonna get engagement.

748
00:33:43,920 --> 00:33:46,760
Speaker 3: And the whole purpose of this type of group, like

749
00:33:46,960 --> 00:33:49,960
Speaker 3: my DreamCatcher group is five hundred thousand. That's fine, you know,

750
00:33:50,040 --> 00:33:52,280
Speaker 3: that's just a free group. It's a free for all.

751
00:33:52,480 --> 00:33:55,560
Speaker 3: But a specific group that's meant to be your street

752
00:33:55,600 --> 00:33:58,760
Speaker 3: team needs to be small and compact, you know. And

753
00:33:58,800 --> 00:34:00,760
Speaker 3: so they were hearing me because Facebook as a hater

754
00:34:01,160 --> 00:34:03,560
Speaker 3: and so it was critical to me. So I shut

755
00:34:03,600 --> 00:34:07,240
Speaker 3: that three thousand group down and I said, Okay, Facebook

756
00:34:07,320 --> 00:34:08,640
Speaker 3: is not letting me talk to y'all. We're going to

757
00:34:08,640 --> 00:34:12,640
Speaker 3: reopen with with five hundred. And before you enter, one

758
00:34:12,680 --> 00:34:14,560
Speaker 3: of the questions we asked was I said, are we

759
00:34:14,560 --> 00:34:16,600
Speaker 3: going to communicate with them via email or text? We

760
00:34:16,640 --> 00:34:19,320
Speaker 3: decided to text. Before you enter, you had to sign

761
00:34:19,400 --> 00:34:24,280
Speaker 3: up for I actually bought like a like a domain

762
00:34:24,640 --> 00:34:26,880
Speaker 3: because we had a special sign up that added them

763
00:34:26,880 --> 00:34:29,319
Speaker 3: to our text list. But the specific teest for list

764
00:34:29,400 --> 00:34:32,000
Speaker 3: where I knew these were our Netflix people, and so

765
00:34:32,400 --> 00:34:33,879
Speaker 3: we had to double check. We had to look when

766
00:34:33,880 --> 00:34:35,880
Speaker 3: people signed up, and then we look for them because

767
00:34:35,880 --> 00:34:37,960
Speaker 3: behind the scenes, when someone applies to be part of

768
00:34:37,960 --> 00:34:39,879
Speaker 3: your Facebook group, you can see them on the waiting list.

769
00:34:40,080 --> 00:34:41,680
Speaker 3: So as soon as we saw you on our text list,

770
00:34:41,719 --> 00:34:44,279
Speaker 3: we'd let you in. So now what happens now is

771
00:34:44,360 --> 00:34:46,759
Speaker 3: when I post something in Facebook. I know you didn't

772
00:34:46,760 --> 00:34:49,040
Speaker 3: see it because Facebook is a hater, but we texted

773
00:34:49,160 --> 00:34:52,040
Speaker 3: to everyone as well. Hey, just so you know, I

774
00:34:52,200 --> 00:34:56,440
Speaker 3: just posted a contest today where if you share your

775
00:34:56,480 --> 00:34:59,080
Speaker 3: favorite part about the movie, I'm going to be gifting

776
00:34:59,160 --> 00:35:01,640
Speaker 3: ten people a copy of my book. As you stay

777
00:35:01,680 --> 00:35:03,239
Speaker 3: on social media, you be part about the movie. You

778
00:35:03,239 --> 00:35:05,360
Speaker 3: see what I mean. I don't have to wonder, you

779
00:35:05,400 --> 00:35:07,960
Speaker 3: see what I mean? Because that was huge that you

780
00:35:08,040 --> 00:35:10,080
Speaker 3: have to be able to communicate with your people off

781
00:35:10,120 --> 00:35:12,799
Speaker 3: the social media platform. So social media is a great

782
00:35:12,800 --> 00:35:16,799
Speaker 3: place to communicate or to convene together. But if you

783
00:35:16,840 --> 00:35:19,359
Speaker 3: can't say I can text and email them to say

784
00:35:19,360 --> 00:35:21,239
Speaker 3: that thing has been posted, they will never see it

785
00:35:21,360 --> 00:35:23,480
Speaker 3: and it will have been a waste. So just keep

786
00:35:23,520 --> 00:35:26,080
Speaker 3: that in mind too, that wherever you're hanging out, Yes,

787
00:35:26,160 --> 00:35:26,960
Speaker 3: wherever you're hanging out.

788
00:35:26,960 --> 00:35:28,760
Speaker 1: I want to talk about Facebook a little bit because

789
00:35:29,480 --> 00:35:32,000
Speaker 1: my I think I have. I do have a Mandy

790
00:35:32,000 --> 00:35:34,360
Speaker 1: money Maker's Facebook group that I originally started, but I

791
00:35:34,520 --> 00:35:36,719
Speaker 1: don't I'm trying to stay true to my authentic self.

792
00:35:36,760 --> 00:35:39,799
Speaker 1: I don't like Facebook. I don't use Facebook. It's just

793
00:35:39,840 --> 00:35:42,800
Speaker 1: gotten to be cumbersome. So I have been using Mandy Money.

794
00:35:42,880 --> 00:35:45,919
Speaker 1: Through Mandy Money, I have been using Slack. I love it,

795
00:35:46,880 --> 00:35:49,759
Speaker 1: but so far it's just been Mandy money Makers who

796
00:35:49,840 --> 00:35:53,320
Speaker 1: have gone through the group, gone through the group coaching program.

797
00:35:53,840 --> 00:35:55,920
Speaker 1: So it's small. It's like fifty women at this point,

798
00:35:56,480 --> 00:36:00,040
Speaker 1: and when I have future cohorts, we just add to it.

799
00:36:00,840 --> 00:36:04,080
Speaker 1: But I don't have a free for all community space

800
00:36:04,239 --> 00:36:07,600
Speaker 1: right now. So if I don't like Facebook, for me,

801
00:36:07,640 --> 00:36:11,440
Speaker 1: it's been like Instagram and my email list. Is that okay?

802
00:36:11,719 --> 00:36:12,400
Speaker 2: Or what do you?

803
00:36:12,560 --> 00:36:13,120
Speaker 1: What do you think?

804
00:36:13,239 --> 00:36:15,840
Speaker 3: I was just so a place that I've been testing

805
00:36:15,840 --> 00:36:18,440
Speaker 3: out that I like so far. So I actually moved

806
00:36:18,440 --> 00:36:22,080
Speaker 3: my paid group so Literature Academy. That group used to

807
00:36:22,120 --> 00:36:24,240
Speaker 3: be on Facebook, because if you do have an online school,

808
00:36:24,480 --> 00:36:28,920
Speaker 3: it's really smart to have a place where they can

809
00:36:28,960 --> 00:36:30,840
Speaker 3: hang out, like the community can hang out. And so

810
00:36:30,880 --> 00:36:32,480
Speaker 3: it used to be our Facebook group. So we switched

811
00:36:32,480 --> 00:36:34,680
Speaker 3: them over to something called Mighty Networks.

812
00:36:35,719 --> 00:36:37,600
Speaker 1: And I've heard of Mighty Networks.

813
00:36:37,920 --> 00:36:40,799
Speaker 3: And so so it's an alternative where everybody will see

814
00:36:40,800 --> 00:36:44,080
Speaker 3: your things. So so explore that as an alternative to

815
00:36:44,120 --> 00:36:46,520
Speaker 3: a group where you're free for so I'm actually I've

816
00:36:46,560 --> 00:36:48,840
Speaker 3: been exploring Myighty Networks for the paid one. It's been great.

817
00:36:49,040 --> 00:36:51,440
Speaker 3: So I am tiptoeing with maybe just a few thousand

818
00:36:51,520 --> 00:36:54,520
Speaker 3: dream Catchers to see can I moave my can I

819
00:36:54,560 --> 00:36:57,680
Speaker 3: move the free group here as well? Okay, so like

820
00:36:57,719 --> 00:36:59,120
Speaker 3: so I'm gonna but we're just testing it out. We're

821
00:36:59,120 --> 00:37:01,120
Speaker 3: gonna actually test it out heavily. We're testing it out

822
00:37:01,160 --> 00:37:03,120
Speaker 3: now and if we like it in the new year,

823
00:37:03,280 --> 00:37:05,399
Speaker 3: we're going to make the big announcements. Come join us here.

824
00:37:06,160 --> 00:37:08,840
Speaker 1: And it's like a website. It's not an app.

825
00:37:09,160 --> 00:37:11,080
Speaker 3: So yes, the thing is it can be now it

826
00:37:11,080 --> 00:37:13,680
Speaker 3: costs money. So for the free group, I did not

827
00:37:13,719 --> 00:37:17,400
Speaker 3: build an app. But for the Literature Academy group, like

828
00:37:17,560 --> 00:37:19,399
Speaker 3: we built the app. It was not inexpensive. I want

829
00:37:19,440 --> 00:37:22,319
Speaker 3: to say it was maybe like between twenty and thirty

830
00:37:22,320 --> 00:37:23,920
Speaker 3: thousand dollars to build an app. So there's actually an

831
00:37:23,920 --> 00:37:25,799
Speaker 3: app you can have on your phone, your dream because

832
00:37:25,840 --> 00:37:28,560
Speaker 3: I call the members of my online school my dream builders.

833
00:37:28,640 --> 00:37:30,200
Speaker 3: There's a dream build or app that you can click

834
00:37:30,239 --> 00:37:32,759
Speaker 3: on and it's very much a community space. You can

835
00:37:32,760 --> 00:37:36,320
Speaker 3: ask questions. It's honestly, it's walking out. They're loving it there.

836
00:37:36,560 --> 00:37:38,160
Speaker 3: Now for the free group, I don't know that I'm

837
00:37:38,160 --> 00:37:40,920
Speaker 3: going to invest to have the app, but at least

838
00:37:41,000 --> 00:37:42,920
Speaker 3: it will be a site that you can go to

839
00:37:42,960 --> 00:37:45,160
Speaker 3: and if I see that's going well, maybe next year.

840
00:37:45,239 --> 00:37:48,000
Speaker 3: Later on next year, I'll invest to have a specific app. So,

841
00:37:48,719 --> 00:37:50,440
Speaker 3: because what I like about it is that if I

842
00:37:50,440 --> 00:37:52,520
Speaker 3: can get my free group or large most of my

843
00:37:52,640 --> 00:37:55,520
Speaker 3: free group over to Mighty Networks, it makes it easier

844
00:37:55,560 --> 00:37:57,440
Speaker 3: than to say, hey, did you know I have an

845
00:37:57,440 --> 00:37:59,600
Speaker 3: online school. Don't worry, you don't have to go far,

846
00:38:00,200 --> 00:38:03,560
Speaker 3: just right across the street and our other Mighty Networks app.

847
00:38:03,640 --> 00:38:06,440
Speaker 3: So I can train people how to navigate Mighty Networks

848
00:38:06,480 --> 00:38:08,120
Speaker 3: on the free group, so when it's time if they

849
00:38:08,200 --> 00:38:10,480
Speaker 3: want to bump up and learn more and more nuanced

850
00:38:10,480 --> 00:38:12,879
Speaker 3: personal finance. They can join the paid group and they're

851
00:38:12,920 --> 00:38:14,920
Speaker 3: not having to learn a new skill set about how

852
00:38:14,960 --> 00:38:17,880
Speaker 3: to navigate the space. You know, So just consider Mighty Networks.

853
00:38:17,880 --> 00:38:20,640
Speaker 3: It's fairly inexpensive for the free version or the less

854
00:38:20,680 --> 00:38:22,759
Speaker 3: expensive version, and then if you find it's really really,

855
00:38:22,760 --> 00:38:26,800
Speaker 3: really helpful, and there are different tiers with different levels

856
00:38:26,840 --> 00:38:31,000
Speaker 3: of access to tools, so consider that as well. But community,

857
00:38:31,040 --> 00:38:34,799
Speaker 3: for me, community, I don't think people want to know, like,

858
00:38:34,800 --> 00:38:38,360
Speaker 3: what's the secret sauce behind Budgetista, And it's my ability

859
00:38:38,480 --> 00:38:45,279
Speaker 3: to build and connect community because anything I do, I

860
00:38:45,320 --> 00:38:48,680
Speaker 3: don't have to restart the machine. Hey guys, I have

861
00:38:48,960 --> 00:38:51,400
Speaker 3: a documentary now. Remember we talked about Mandy earlier, the

862
00:38:51,600 --> 00:38:55,160
Speaker 3: tree trunk and the branches. Look, I started off doing

863
00:38:55,200 --> 00:38:57,800
Speaker 3: budgeting one on one. Look at one of my branches

864
00:38:57,920 --> 00:38:59,759
Speaker 3: is literally I have a documentary. What does it have

865
00:38:59,760 --> 00:39:02,640
Speaker 3: to do budgeting one on one? Because I do such

866
00:39:02,680 --> 00:39:04,840
Speaker 3: a strong branch, I could lily branch off into a

867
00:39:04,920 --> 00:39:08,719
Speaker 3: documentary and guess what it was top one percent of

868
00:39:08,800 --> 00:39:13,120
Speaker 3: films viewed in its first week out. Because of that,

869
00:39:13,880 --> 00:39:16,600
Speaker 3: you know, because of growing such a strong branch, I

870
00:39:16,640 --> 00:39:18,600
Speaker 3: don't have to reinvent the Wheel. I go right back

871
00:39:18,640 --> 00:39:20,920
Speaker 3: to the very community that I pour into day in,

872
00:39:21,040 --> 00:39:22,600
Speaker 3: day out, day and day out, and I say I

873
00:39:22,600 --> 00:39:25,239
Speaker 3: have another thing, and they're like, Tiffany, the person that

874
00:39:25,280 --> 00:39:27,280
Speaker 3: we know like and trust for the last fifteen years,

875
00:39:27,400 --> 00:39:29,640
Speaker 3: tell us what it is since we got you, you

876
00:39:29,680 --> 00:39:32,240
Speaker 3: see what I mean? So and something else just to consider.

877
00:39:32,280 --> 00:39:33,600
Speaker 3: I know this, like so many things. I'm like, honestly,

878
00:39:33,600 --> 00:39:35,239
Speaker 3: I get so excited about it. But one of the

879
00:39:35,320 --> 00:39:37,040
Speaker 3: mistakes I see people make when they have their book

880
00:39:37,040 --> 00:39:39,560
Speaker 3: come out. It's okay in the very beginning to say

881
00:39:39,560 --> 00:39:44,120
Speaker 3: a couple times, you know, support my book. Past that

882
00:39:44,320 --> 00:39:47,880
Speaker 3: nobody cares. Girl, If I see one more time, if

883
00:39:48,000 --> 00:39:50,400
Speaker 3: y'all could just buy my book, if what does the

884
00:39:50,400 --> 00:39:52,840
Speaker 3: book teach me? Sir? You know what I mean. I'm like,

885
00:39:53,200 --> 00:39:56,400
Speaker 3: I buy books so I can be better. That should

886
00:39:56,400 --> 00:39:59,600
Speaker 3: be the push, like, not buy my book because it's

887
00:39:59,600 --> 00:40:02,400
Speaker 3: gonna help. So even with Netflix, in the beginning, certainly

888
00:40:02,400 --> 00:40:03,880
Speaker 3: I was like, oh my gosh, my film came out.

889
00:40:03,960 --> 00:40:07,000
Speaker 3: Yeah yah, yeah, And then I told Logan stop that

890
00:40:07,000 --> 00:40:09,520
Speaker 3: that that language. Now we can phase it out. And

891
00:40:09,560 --> 00:40:12,880
Speaker 3: now the language is watch the Netflix documentary. It is

892
00:40:12,920 --> 00:40:16,160
Speaker 3: going to help you to open up the necessary financial

893
00:40:16,160 --> 00:40:18,160
Speaker 3: conversation you need to be having at home with the

894
00:40:18,200 --> 00:40:20,719
Speaker 3: people that you that you connect with financially, your kids,

895
00:40:20,760 --> 00:40:23,560
Speaker 3: your spouse, your partner, whoever. So that's the push now

896
00:40:23,800 --> 00:40:26,719
Speaker 3: because beyond because your mom and sister they don't know me,

897
00:40:26,760 --> 00:40:28,680
Speaker 3: they don't care. But if you say, mom, we really

898
00:40:28,680 --> 00:40:29,799
Speaker 3: need to watch this because we need to have this

899
00:40:29,840 --> 00:40:33,120
Speaker 3: financial conversation, that's the reason. So just keep that in

900
00:40:33,160 --> 00:40:35,640
Speaker 3: mind that it's okay to beginning that your core people

901
00:40:35,680 --> 00:40:38,520
Speaker 3: want to support you, and and certainly with your with

902
00:40:38,560 --> 00:40:41,520
Speaker 3: your street team, that's okay. But for the larger audience,

903
00:40:41,680 --> 00:40:44,160
Speaker 3: that language has to stop pretty early on and you

904
00:40:44,239 --> 00:40:47,160
Speaker 3: have to illustrate the value of the book. That's why

905
00:40:47,200 --> 00:40:48,000
Speaker 3: people should get it.

906
00:40:48,320 --> 00:40:52,360
Speaker 1: You know what problems are you helping me with? What

907
00:40:52,440 --> 00:40:54,000
Speaker 1: these points are you solving? Yeah?

908
00:40:54,080 --> 00:40:55,960
Speaker 3: But do you see how I illustrated that with the quiz?

909
00:40:56,080 --> 00:40:59,160
Speaker 3: You took the quiz you got a twenty. Now I've

910
00:40:59,360 --> 00:41:02,080
Speaker 3: identified you have problems. This you twenty percent financial? Oh

911
00:41:02,200 --> 00:41:04,840
Speaker 3: what should I do? Don't worry? Here's your checklist and

912
00:41:04,880 --> 00:41:06,439
Speaker 3: go get the book. You see what I mean? Within

913
00:41:06,480 --> 00:41:08,880
Speaker 3: two seconds, it's like I have a problem, I have

914
00:41:08,920 --> 00:41:11,480
Speaker 3: a solution. But do you see like how smart that is,

915
00:41:11,520 --> 00:41:14,040
Speaker 3: you know, and so like that's yeah, that's just one

916
00:41:14,040 --> 00:41:16,920
Speaker 3: of the things. And no, think about this too as

917
00:41:16,920 --> 00:41:18,839
Speaker 3: you have your book. It's a mistake that I almost

918
00:41:18,920 --> 00:41:21,839
Speaker 3: made that honestly, hoof. I just I could shiver about it.

919
00:41:22,080 --> 00:41:24,200
Speaker 3: I had to. I had my because when you have

920
00:41:24,280 --> 00:41:26,279
Speaker 3: when you know, once you get your deal, you were

921
00:41:26,320 --> 00:41:28,920
Speaker 3: going to have different phases of edits and drafts. I

922
00:41:28,960 --> 00:41:32,480
Speaker 3: was on my final draft, on like second to final draft.

923
00:41:32,680 --> 00:41:34,719
Speaker 3: I was talking to my business coach, Zion, and I

924
00:41:34,719 --> 00:41:36,279
Speaker 3: was telling him like, I'm so glad, I'm almost done

925
00:41:36,280 --> 00:41:38,600
Speaker 3: with this book. I'm so overwhelmed. And he was like, oh,

926
00:41:38,719 --> 00:41:42,440
Speaker 3: what is your What did he say? What is your

927
00:41:43,360 --> 00:41:47,200
Speaker 3: not call to action? But he basically asked me, in

928
00:41:47,280 --> 00:41:49,279
Speaker 3: the book, what are you telling people to go get

929
00:41:49,440 --> 00:41:50,840
Speaker 3: from your site or whatever? Oh?

930
00:41:50,960 --> 00:41:53,520
Speaker 1: I remember, yes, yes, and I was your website.

931
00:41:53,600 --> 00:41:55,680
Speaker 3: Yes. I was like, I don't have it. He was like, Tiffany,

932
00:41:56,239 --> 00:41:58,520
Speaker 3: are you freaking kidding me? Like, people are going to

933
00:41:58,560 --> 00:42:00,839
Speaker 3: read this book, they're gonna love you, and they're gonna

934
00:42:00,840 --> 00:42:02,800
Speaker 3: want more for you. You don't you don't have any toolkit

935
00:42:02,920 --> 00:42:06,200
Speaker 3: or anything for them. I was like, I didn't know,

936
00:42:06,640 --> 00:42:08,320
Speaker 3: and he was like I said, but I gave everything

937
00:42:08,320 --> 00:42:10,600
Speaker 3: in the book. He said, okay, And because at the

938
00:42:10,640 --> 00:42:12,879
Speaker 3: back of the book like get your Money, like there's

939
00:42:12,920 --> 00:42:14,880
Speaker 3: like you know, like spreadsheets whatever. He said, that's fine,

940
00:42:14,880 --> 00:42:17,200
Speaker 3: that's great, but people are gonna want the digital version

941
00:42:17,239 --> 00:42:18,640
Speaker 3: of that, because what if I write in a book,

942
00:42:18,640 --> 00:42:20,400
Speaker 3: but I want to give to my sister. Like so

943
00:42:20,440 --> 00:42:22,719
Speaker 3: he's like, put all the tools in the in the

944
00:42:23,080 --> 00:42:25,279
Speaker 3: from the book into a toolkit, he said, because this

945
00:42:25,360 --> 00:42:28,040
Speaker 3: is going to allow you to capture people who read

946
00:42:28,040 --> 00:42:31,759
Speaker 3: the book to then join the ecosystem a budget these

947
00:42:31,920 --> 00:42:35,319
Speaker 3: it's like the quiz And I was like, okay, And

948
00:42:35,600 --> 00:42:38,000
Speaker 3: tens of thousands of people have joined the email list

949
00:42:38,880 --> 00:42:41,520
Speaker 3: because of they literally if you go right now to

950
00:42:41,560 --> 00:42:44,879
Speaker 3: get your Money dot com, it says toolkit, and it's

951
00:42:44,920 --> 00:42:46,960
Speaker 3: just literally the toolkit because I don't like reading your

952
00:42:46,960 --> 00:42:49,000
Speaker 3: book and I can't have access to a thing unless

953
00:42:49,040 --> 00:42:51,280
Speaker 3: I do the toolkit. Now, it's just it's really basically

954
00:42:51,360 --> 00:42:52,840
Speaker 3: just the stuff in the book, but now you have

955
00:42:52,920 --> 00:42:55,520
Speaker 3: your version of it, you know, because in the book,

956
00:42:55,560 --> 00:42:57,080
Speaker 3: I might say here are the tools that I like,

957
00:42:57,160 --> 00:42:59,920
Speaker 3: But now I break down the toolkit chapter by chapter,

958
00:43:00,320 --> 00:43:03,919
Speaker 3: so there's links, there's like here's the Excel spreadsheet version,

959
00:43:03,960 --> 00:43:06,040
Speaker 3: so you can fill it out yourself all these other things.

960
00:43:06,120 --> 00:43:08,000
Speaker 3: But it's just there, and I thought, well, people are

961
00:43:08,040 --> 00:43:09,480
Speaker 3: not going to get it because it's in the book. No,

962
00:43:10,280 --> 00:43:13,240
Speaker 3: tens of thousands of people have downloaded the toolkit. Also

963
00:43:13,280 --> 00:43:14,759
Speaker 3: to a mistake that I made, I didn't have my

964
00:43:15,440 --> 00:43:18,919
Speaker 3: I didn't have my what is that thing called there's

965
00:43:18,920 --> 00:43:21,240
Speaker 3: another thing on my site my book club kit ready

966
00:43:21,239 --> 00:43:23,120
Speaker 3: in time. It took me like two or three months,

967
00:43:23,160 --> 00:43:25,319
Speaker 3: and I wish I would have had it sooner. So

968
00:43:25,480 --> 00:43:28,000
Speaker 3: because people wanted to do book clubs from the very beginning,

969
00:43:28,520 --> 00:43:30,680
Speaker 3: and I didn't have it ready because I forgot and

970
00:43:30,719 --> 00:43:33,560
Speaker 3: it took forever to get it done. So certainly thinking

971
00:43:33,560 --> 00:43:35,279
Speaker 3: about people are going to want to do a book

972
00:43:35,320 --> 00:43:38,640
Speaker 3: club around your book, that's just facts. So creating a

973
00:43:38,640 --> 00:43:41,280
Speaker 3: book club kit so people can download that for free,

974
00:43:41,560 --> 00:43:43,200
Speaker 3: and so like if you go to like like I said,

975
00:43:43,200 --> 00:43:44,759
Speaker 3: if you go to get good money dot com, there's

976
00:43:44,800 --> 00:43:46,480
Speaker 3: a button for a good book club Kit, and when

977
00:43:46,520 --> 00:43:48,319
Speaker 3: you click on it, guess what I asked for your

978
00:43:48,400 --> 00:43:51,560
Speaker 3: name and your email, Because no matter where you go,

979
00:43:52,080 --> 00:43:54,640
Speaker 3: I'm like, connect with me in this way. And so

980
00:43:55,080 --> 00:43:57,319
Speaker 3: they download the book club kit they have their book club.

981
00:43:57,560 --> 00:43:59,360
Speaker 3: And so one of the things I did for my

982
00:43:59,400 --> 00:44:01,400
Speaker 3: book club clip you could do anything, is that you

983
00:44:01,480 --> 00:44:05,360
Speaker 3: obviously you want some question prompts for each chapter. But

984
00:44:05,400 --> 00:44:07,080
Speaker 3: then what I did is I took a step further.

985
00:44:07,480 --> 00:44:10,120
Speaker 3: Is I taped a really short video so you can

986
00:44:10,200 --> 00:44:14,759
Speaker 3: watch because I imagined a dining room table full of sisters,

987
00:44:15,719 --> 00:44:17,359
Speaker 3: we gonna do the budget. It's the book club. We're

988
00:44:17,400 --> 00:44:19,600
Speaker 3: all doing chapter three. And then they pull up the

989
00:44:19,600 --> 00:44:22,360
Speaker 3: book club and then there's a video, you know, a

990
00:44:22,480 --> 00:44:24,400
Speaker 3: link and they watch it and I'm like in the

991
00:44:24,480 --> 00:44:26,960
Speaker 3: room with you, like hey, I'm like, hey, ladies, it's

992
00:44:27,000 --> 00:44:28,799
Speaker 3: me budget. It's a girl. So you're about to reach

993
00:44:28,880 --> 00:44:31,200
Speaker 3: chapter three. It's all about credit. I'm not don't go guys.

994
00:44:31,480 --> 00:44:33,319
Speaker 3: Credit can be a lot, but I got you. You're

995
00:44:33,360 --> 00:44:35,440
Speaker 3: about to learn this, this, this, and this. I'm proud

996
00:44:35,440 --> 00:44:37,279
Speaker 3: of you. And sidebar, did I tell you look cute today?

997
00:44:37,440 --> 00:44:40,399
Speaker 3: Very cute? Okay, anyway, bye. So, like I did these

998
00:44:40,440 --> 00:44:43,640
Speaker 3: fun videos because people were asking me to do personalize

999
00:44:43,719 --> 00:44:46,120
Speaker 3: videos for their book club, you know, and it just

1000
00:44:46,120 --> 00:44:47,640
Speaker 3: got to be overwhelming, and I said, well, what if

1001
00:44:47,640 --> 00:44:49,680
Speaker 3: I put the videos in the book club Because I

1002
00:44:49,719 --> 00:44:51,600
Speaker 3: get it they want to see me, and I'm like,

1003
00:44:51,640 --> 00:44:53,719
Speaker 3: you don't go, I'm gotta do all that, like you know.

1004
00:44:53,800 --> 00:44:55,840
Speaker 3: So I have a beginning video. I have a video

1005
00:44:55,920 --> 00:44:58,239
Speaker 3: to introduce every chapter, which is like literally one or

1006
00:44:58,280 --> 00:45:00,760
Speaker 3: two minutes. I did it literally right on my laptop.

1007
00:45:00,760 --> 00:45:03,000
Speaker 3: I didn't do anything special. I did it like I

1008
00:45:03,080 --> 00:45:05,600
Speaker 3: use whatever like that movie thing that we have that

1009
00:45:05,640 --> 00:45:07,960
Speaker 3: comes with your Apple, you know, with your Mac. So

1010
00:45:08,040 --> 00:45:11,799
Speaker 3: I recorded on my laptop movie exactly. I did iMovie

1011
00:45:11,840 --> 00:45:14,719
Speaker 3: recorded on my laptop. And then I didn't even edit

1012
00:45:14,719 --> 00:45:15,920
Speaker 3: them like because I mean, they didn't need to be

1013
00:45:16,000 --> 00:45:17,719
Speaker 3: edited because I just wanted one or two minutes. And

1014
00:45:17,760 --> 00:45:22,040
Speaker 3: then I uploaded it to YouTube as an unlisted video

1015
00:45:22,360 --> 00:45:24,759
Speaker 3: so no one can find it but anyone who has

1016
00:45:24,800 --> 00:45:26,839
Speaker 3: the link and watch it. And so I just put

1017
00:45:26,880 --> 00:45:29,279
Speaker 3: it into YouTube and then I put the YouTube link

1018
00:45:29,320 --> 00:45:32,439
Speaker 3: in the kit as a clickable link, so that way, see,

1019
00:45:32,440 --> 00:45:33,960
Speaker 3: I didn't have to do all these techi techie, and

1020
00:45:34,000 --> 00:45:36,120
Speaker 3: I made the book Club Kit and even I made

1021
00:45:36,160 --> 00:45:39,400
Speaker 3: the book Club Kit in Canva for free, because Canvas

1022
00:45:39,480 --> 00:45:41,440
Speaker 3: free unless you like, I think we know, actually we

1023
00:45:41,520 --> 00:45:43,440
Speaker 3: use I use like the paid version of Canva. But

1024
00:45:43,440 --> 00:45:45,480
Speaker 3: but you don't have to fit you know, but you

1025
00:45:45,480 --> 00:45:48,600
Speaker 3: don't have to do I made it exactly exactly. I

1026
00:45:48,640 --> 00:45:50,320
Speaker 3: used to call Brown a vision because we love Canva.

1027
00:45:50,480 --> 00:45:52,680
Speaker 3: But I made the kit, the book club kit, and

1028
00:45:52,680 --> 00:45:55,440
Speaker 3: the toolkit in Canva so you don't have to do

1029
00:45:55,440 --> 00:45:57,680
Speaker 3: all these fancy things. I used YouTube, which is free.

1030
00:45:58,080 --> 00:46:01,080
Speaker 3: But you see, like so the owner, you start these

1031
00:46:01,080 --> 00:46:05,719
Speaker 3: things so literally as soon as you get wind of

1032
00:46:05,760 --> 00:46:07,520
Speaker 3: like what you're thinking about for your book, to start

1033
00:46:07,520 --> 00:46:10,640
Speaker 3: to build these things out. I want to say it took.

1034
00:46:10,680 --> 00:46:15,680
Speaker 3: It was about a year of a year out from

1035
00:46:15,680 --> 00:46:18,000
Speaker 3: the when the book came out. We started to go hard.

1036
00:46:18,080 --> 00:46:20,759
Speaker 3: Seven months out and even then it felt like a race.

1037
00:46:21,440 --> 00:46:22,800
Speaker 3: So but like a year out of like kind of

1038
00:46:22,840 --> 00:46:24,440
Speaker 3: planning and this is and then seven months out of

1039
00:46:24,480 --> 00:46:26,759
Speaker 3: like okay, we started. I started meeting weekly with the

1040
00:46:26,800 --> 00:46:30,279
Speaker 3: team seven months out and so like so people who

1041
00:46:30,320 --> 00:46:31,799
Speaker 3: are like, you know, because people will hit me, but

1042
00:46:31,800 --> 00:46:34,000
Speaker 3: like Tiffany, my book comes out next month, can you

1043
00:46:34,040 --> 00:46:35,520
Speaker 3: tell me what I should be doing? I'm like, what

1044
00:46:35,520 --> 00:46:38,400
Speaker 3: can I do? You should be traveling back seven months

1045
00:46:39,200 --> 00:46:41,160
Speaker 3: now that there's nothing that you can do, but like

1046
00:46:41,600 --> 00:46:44,160
Speaker 3: you know, so I'm glad you're asking now, Like I said, I.

1047
00:46:44,120 --> 00:46:46,920
Speaker 1: Want to thank you because go ahead. You didn't just

1048
00:46:47,000 --> 00:46:50,839
Speaker 1: like sorry, I think there's like delay now. But for

1049
00:46:50,880 --> 00:46:53,000
Speaker 1: anyone who wants to say, well, Tiffany already had a

1050
00:46:53,000 --> 00:46:55,080
Speaker 1: big community, so of course her book was a New

1051
00:46:55,160 --> 00:46:58,880
Speaker 1: York Times bestseller. Do you hear how much work Tiffany

1052
00:46:58,920 --> 00:47:02,160
Speaker 1: did and her team like, it wasn't and it wasn't

1053
00:47:02,160 --> 00:47:04,799
Speaker 1: a given that you were going to have a New

1054
00:47:04,880 --> 00:47:08,480
Speaker 1: York Times bestseller. It wasn't easy. It took so much work.

1055
00:47:09,719 --> 00:47:12,399
Speaker 1: So I'm grateful that you are sharing that. It also

1056
00:47:12,520 --> 00:47:16,560
Speaker 1: makes me feel I don't know, I just listen. I'm

1057
00:47:16,560 --> 00:47:19,319
Speaker 1: not even about that end goal. I'm just trying to think.

1058
00:47:19,360 --> 00:47:21,360
Speaker 1: I just want to be able to say that I

1059
00:47:21,360 --> 00:47:24,560
Speaker 1: did what I could do, you know, like that I

1060
00:47:24,600 --> 00:47:27,120
Speaker 1: did what I could do to have a successful launch,

1061
00:47:27,200 --> 00:47:29,719
Speaker 1: and that more people can find the book that I

1062
00:47:29,760 --> 00:47:32,759
Speaker 1: want to help them because that's what I'm doing it for, right,

1063
00:47:32,840 --> 00:47:35,759
Speaker 1: So I know this really became about the book, but

1064
00:47:36,680 --> 00:47:39,200
Speaker 1: also so many components of a successful book launch. I'm

1065
00:47:39,200 --> 00:47:40,359
Speaker 1: seeing them overlap with.

1066
00:47:40,400 --> 00:47:42,600
Speaker 3: Yes, it's like a launch as a launch of the

1067
00:47:42,640 --> 00:47:44,640
Speaker 3: launch of the launch. That's what you'll see. That's what

1068
00:47:44,719 --> 00:47:49,640
Speaker 3: I learned because we were uniquely ready ready, ish because

1069
00:47:49,640 --> 00:47:53,120
Speaker 3: I had launched the Literature Academy multiple times. The challenges

1070
00:47:53,160 --> 00:47:54,680
Speaker 3: I used to do every single year that were free,

1071
00:47:54,680 --> 00:47:57,040
Speaker 3: we had launched that. So what I found was we

1072
00:47:57,080 --> 00:47:59,520
Speaker 3: collected all of that knowledge of these launches and then

1073
00:47:59,520 --> 00:48:04,200
Speaker 3: added on to it. Because even with launching the Netflix documentary, like,

1074
00:48:04,239 --> 00:48:05,960
Speaker 3: we use all the things we did before and then

1075
00:48:06,000 --> 00:48:07,840
Speaker 3: we learn new things when it comes to launching like

1076
00:48:07,880 --> 00:48:12,760
Speaker 3: a show, which is different. And so yeah, So the biggest,

1077
00:48:12,760 --> 00:48:16,560
Speaker 3: biggest takeaway for anyone to me for a successful business

1078
00:48:16,880 --> 00:48:19,759
Speaker 3: is to build the foundation of your community that will

1079
00:48:19,800 --> 00:48:21,560
Speaker 3: be there no matter what it is that you're launching.

1080
00:48:22,000 --> 00:48:25,319
Speaker 3: Build that tree business, you know, because you'll be able

1081
00:48:25,320 --> 00:48:27,799
Speaker 3: to branch out beautifully and you'll be able to still

1082
00:48:27,840 --> 00:48:30,120
Speaker 3: be here if this is almost year fifteen for me

1083
00:48:30,520 --> 00:48:32,799
Speaker 3: and we're still here and still super strong as a

1084
00:48:32,800 --> 00:48:35,560
Speaker 3: result of that community built. It also is lots of

1085
00:48:35,680 --> 00:48:39,200
Speaker 3: planning and pre work. I don't you know, people just

1086
00:48:39,239 --> 00:48:41,759
Speaker 3: think I just dropped the book. No, it was a

1087
00:48:41,880 --> 00:48:43,800
Speaker 3: year before I wrote the book. There was. It was

1088
00:48:43,840 --> 00:48:46,479
Speaker 3: a year's worth of planning, then six months of writing

1089
00:48:46,520 --> 00:48:50,000
Speaker 3: the book, then a year of marketing, planning and execution

1090
00:48:50,440 --> 00:48:52,480
Speaker 3: before you saw that what you saw. So look out

1091
00:48:52,480 --> 00:48:55,359
Speaker 3: far in advance, so just pre planning, pre planning, pre planning.

1092
00:48:55,400 --> 00:48:56,839
Speaker 3: If you're not sure where to start, there's a great

1093
00:48:56,840 --> 00:48:59,560
Speaker 3: book called Twelve Week Year.

1094
00:49:00,040 --> 00:49:02,440
Speaker 1: Here talking this book, I ain't go ahead and get it.

1095
00:49:02,440 --> 00:49:04,640
Speaker 3: It's just a very great because it's a really great

1096
00:49:04,640 --> 00:49:06,480
Speaker 3: book to help you learn how to plan and execute

1097
00:49:06,480 --> 00:49:08,759
Speaker 3: effectively and strategically. So it's just a really great book

1098
00:49:08,760 --> 00:49:11,959
Speaker 3: to do that. So that's it's a great place. But yeah,

1099
00:49:11,960 --> 00:49:14,360
Speaker 3: but that's just business in general. Honestly, Like if I

1100
00:49:14,440 --> 00:49:17,120
Speaker 3: just really look back at like how are we still here,

1101
00:49:17,880 --> 00:49:25,279
Speaker 3: it's just consistency, it's integrity, transparency, and we're or I'm

1102
00:49:25,280 --> 00:49:28,640
Speaker 3: always pivoting before need be me and mayde always talking

1103
00:49:28,640 --> 00:49:31,400
Speaker 3: about the pre pivot. Don't wait until the market shifts,

1104
00:49:31,719 --> 00:49:33,839
Speaker 3: start to look ahead and say I see some changes coming,

1105
00:49:33,880 --> 00:49:36,680
Speaker 3: let me get ready now. So by the time everybody' scrambled,

1106
00:49:36,680 --> 00:49:38,600
Speaker 3: you're like, oh, chold, we started that six months ago,

1107
00:49:39,239 --> 00:49:41,160
Speaker 3: you know, and so we're just wrapping up the shift.

1108
00:49:41,360 --> 00:49:44,960
Speaker 3: So pre pivot, get comfortable. No, don't get comfortable, because

1109
00:49:44,960 --> 00:49:48,560
Speaker 3: the market is always going to shift. Pre pivoting and

1110
00:49:48,560 --> 00:49:50,640
Speaker 3: and and the newest lesson that I'm learning in business,

1111
00:49:50,640 --> 00:49:54,240
Speaker 3: and I know we got to wrap up is I've

1112
00:49:54,360 --> 00:49:56,400
Speaker 3: learned that. I don't say I want to say it's

1113
00:49:56,440 --> 00:49:59,319
Speaker 3: a mistake, but a shift that I'm making now is

1114
00:49:59,480 --> 00:50:05,239
Speaker 3: deep versus wide. So the business, what people have been

1115
00:50:05,239 --> 00:50:08,600
Speaker 3: doing in business now is more and more and more bigger, bigger, bigger.

1116
00:50:08,800 --> 00:50:12,680
Speaker 3: I sell chains, chickens, I sell DVD. I sew all

1117
00:50:12,719 --> 00:50:15,200
Speaker 3: the things meaning like, and I did that with the Budgetesta.

1118
00:50:15,239 --> 00:50:17,279
Speaker 3: I had like twenty different things that we were doing

1119
00:50:17,320 --> 00:50:20,680
Speaker 3: as Budgetista, and it was making good money, but it

1120
00:50:20,719 --> 00:50:23,760
Speaker 3: was exhausting and it was expensive to make that good money.

1121
00:50:24,040 --> 00:50:26,520
Speaker 3: And so now Logan and I who's my core team

1122
00:50:26,560 --> 00:50:30,200
Speaker 3: member alongside of Rose Logan's my content manager, we looked

1123
00:50:30,239 --> 00:50:31,759
Speaker 3: at all the things and we chopped it down to

1124
00:50:31,760 --> 00:50:34,279
Speaker 3: about four or five deliverables that we do with Budganista.

1125
00:50:35,000 --> 00:50:38,120
Speaker 3: That's it. And then from the four or five, I say,

1126
00:50:38,280 --> 00:50:41,080
Speaker 3: I said, what specific things do we need to tweak

1127
00:50:41,120 --> 00:50:44,080
Speaker 3: and plug up holes? So for example, you might go

1128
00:50:44,120 --> 00:50:47,120
Speaker 3: to my site and download this free thing. Now, in

1129
00:50:47,200 --> 00:50:48,839
Speaker 3: order to download a free thing, we need your name

1130
00:50:48,880 --> 00:50:51,600
Speaker 3: in your email because that's a hole to be plugged,

1131
00:50:51,680 --> 00:50:53,879
Speaker 3: because we might get two three thousand people a month

1132
00:50:54,040 --> 00:50:56,040
Speaker 3: coming to do that thing and then we lose you

1133
00:50:56,080 --> 00:51:00,520
Speaker 3: forever or you know, we don't mention in a log post.

1134
00:51:00,600 --> 00:51:02,839
Speaker 3: Did you know I have a free Facebook group dream

1135
00:51:02,880 --> 00:51:05,600
Speaker 3: Catchers if you're needing additional information, So it's like you

1136
00:51:05,680 --> 00:51:08,480
Speaker 3: not even mentioned that. Make sure. So I'm literally looking

1137
00:51:08,480 --> 00:51:11,640
Speaker 3: at every little nook and corner of the business and saying,

1138
00:51:12,120 --> 00:51:16,200
Speaker 3: how when somebody comes, do I can I contain? Can

1139
00:51:16,239 --> 00:51:19,759
Speaker 3: I maintain connection? You know what I mean? And so

1140
00:51:19,960 --> 00:51:22,040
Speaker 3: like that's one of the deep things that we're doing.

1141
00:51:22,400 --> 00:51:25,000
Speaker 3: And are we sharing along the way? Like you took

1142
00:51:25,040 --> 00:51:27,440
Speaker 3: the quiz. Hey there's a book. You got the book.

1143
00:51:27,680 --> 00:51:30,160
Speaker 3: Hey there's a this, you have a this. You see

1144
00:51:30,160 --> 00:51:32,279
Speaker 3: what I mean? That deep means that we get to

1145
00:51:32,280 --> 00:51:35,080
Speaker 3: make two or three times as much with less work

1146
00:51:35,680 --> 00:51:38,879
Speaker 3: because we're doing better work with the four or five

1147
00:51:38,880 --> 00:51:41,160
Speaker 3: things that we're doing than doing twenty things for the

1148
00:51:41,160 --> 00:51:45,400
Speaker 3: same amount. And so so deep versus consider that because

1149
00:51:45,400 --> 00:51:48,160
Speaker 3: you won't scramble as much really looking around your business

1150
00:51:48,160 --> 00:51:51,200
Speaker 3: and saying, okay, we do this one thing, but every

1151
00:51:51,200 --> 00:51:53,440
Speaker 3: step along the way, am I taking the opportunity to

1152
00:51:53,480 --> 00:51:55,560
Speaker 3: pour into the person that just stepped in? Am I

1153
00:51:55,600 --> 00:51:58,600
Speaker 3: taking the opportunity to build a deeper connection? To collect

1154
00:51:58,600 --> 00:52:00,399
Speaker 3: their email, to collect their phone number, to make sure

1155
00:52:00,440 --> 00:52:02,200
Speaker 3: they join the group, to make sure they follow me

1156
00:52:02,239 --> 00:52:05,080
Speaker 3: on social Am I taking that opportunity for every single

1157
00:52:05,160 --> 00:52:08,040
Speaker 3: vertical that they meet me? If not, then I've literally

1158
00:52:08,160 --> 00:52:09,840
Speaker 3: I have a bucket with a hole at the bottom

1159
00:52:09,840 --> 00:52:12,960
Speaker 3: and people are leaking through unnecessarily when making those tweaks

1160
00:52:13,040 --> 00:52:15,400
Speaker 3: could cost you next to nothing. So I think that's

1161
00:52:15,440 --> 00:52:17,080
Speaker 3: that's if I had to leave you with one big

1162
00:52:17,320 --> 00:52:20,040
Speaker 3: tip is deep versus wide. But honestly, when I tell

1163
00:52:20,040 --> 00:52:22,960
Speaker 3: you I love I mean low key, high key. I

1164
00:52:23,040 --> 00:52:25,640
Speaker 3: love coaching and business almost as much I love teaching

1165
00:52:25,680 --> 00:52:29,400
Speaker 3: financial education, and so you know I love it. And

1166
00:52:29,440 --> 00:52:31,319
Speaker 3: so if you're wanting, like literally for ten bucks a month,

1167
00:52:31,320 --> 00:52:33,839
Speaker 3: we have my mentortipany dot com. There's like fifteen hundred

1168
00:52:33,880 --> 00:52:35,719
Speaker 3: of us in there, and I the way, like I

1169
00:52:35,840 --> 00:52:38,839
Speaker 3: pour into them so much that like cause I just

1170
00:52:39,200 --> 00:52:41,839
Speaker 3: I don't have an outlet for that normally, and because

1171
00:52:41,880 --> 00:52:43,280
Speaker 3: you know, I don't want to confuse my brand budget

1172
00:52:43,320 --> 00:52:46,040
Speaker 3: lista like on my socials and things, and so it's

1173
00:52:46,080 --> 00:52:48,520
Speaker 3: just a place where like I pour in. They always

1174
00:52:48,520 --> 00:52:51,080
Speaker 3: tease me like they know my golden rule is it's

1175
00:52:51,160 --> 00:52:53,840
Speaker 3: ten bucks because y'all won't stress me out. Like I

1176
00:52:53,880 --> 00:52:55,600
Speaker 3: know it's worth more than ten bucks. It's not about

1177
00:52:55,600 --> 00:52:57,839
Speaker 3: the ten bucks for me. It's ten bucks, so one,

1178
00:52:57,880 --> 00:53:00,439
Speaker 3: I can offset any costs. But then also two, it's

1179
00:53:00,440 --> 00:53:03,040
Speaker 3: ten bucks because I have other businesses I have to run,

1180
00:53:03,160 --> 00:53:04,719
Speaker 3: and you're not gonna stress me out for ten bucks.

1181
00:53:04,760 --> 00:53:07,399
Speaker 3: I will give you a ten bucks back gladly, like, oh,

1182
00:53:07,400 --> 00:53:09,520
Speaker 3: you thought you was gonna get a one on one sis,

1183
00:53:09,560 --> 00:53:11,600
Speaker 3: here's your ten dollars because that's one lady told me.

1184
00:53:11,640 --> 00:53:13,600
Speaker 3: She's like, wow, I came in here and I thought

1185
00:53:13,640 --> 00:53:15,480
Speaker 3: you were gonna do coach me one on one. I'm like,

1186
00:53:15,520 --> 00:53:16,600
Speaker 3: for ten bucks a months.

1187
00:53:16,600 --> 00:53:20,200
Speaker 1: This do you pay the babysit of that for a month?

1188
00:53:20,400 --> 00:53:22,759
Speaker 3: Like no? So I was like, here you go. I

1189
00:53:22,800 --> 00:53:25,040
Speaker 3: gave her. I gave her all three months back, and

1190
00:53:25,080 --> 00:53:26,440
Speaker 3: I said, I wish you well, you know, I know

1191
00:53:26,480 --> 00:53:28,719
Speaker 3: you're not happy. But that's why it's ten bucks a

1192
00:53:28,760 --> 00:53:31,600
Speaker 3: month because it's my stress free number. But but yeah,

1193
00:53:31,600 --> 00:53:33,360
Speaker 3: my mentortipty dot com. If you want to join.

1194
00:53:33,280 --> 00:53:36,080
Speaker 1: Us, yeah, please do y'all. I'm actually a part of

1195
00:53:36,080 --> 00:53:39,759
Speaker 1: that community too. I get your thoughtful Thursday emails and

1196
00:53:39,840 --> 00:53:42,879
Speaker 1: all your others. So all right, thank you so much, tiff.

1197
00:53:42,920 --> 00:53:45,360
Speaker 1: I know we gotta go, but you gave me so

1198
00:53:45,480 --> 00:53:47,920
Speaker 1: much good food for thought. And I'm gonna I'm actually

1199
00:53:47,960 --> 00:53:50,600
Speaker 1: going to listen to this episode and go back and

1200
00:53:50,600 --> 00:53:52,560
Speaker 1: and I'm gonna give you Austin. I'm gonna give you

1201
00:53:52,760 --> 00:53:54,880
Speaker 1: behind the scenes. I can't wait to get that checklist.

1202
00:53:54,880 --> 00:53:56,480
Speaker 1: I don't care the bigger the better. I love me

1203
00:53:56,520 --> 00:53:59,680
Speaker 1: a checklist, just some kind of map, and I'll break

1204
00:53:59,680 --> 00:54:02,360
Speaker 1: it up, organize it whatever you need, I'll do it.

1205
00:54:02,440 --> 00:54:04,960
Speaker 1: Such a privilege to get poured into by you. So

1206
00:54:05,120 --> 00:54:08,760
Speaker 1: thank you, friend. Definitely go to my mentor Tiffany, y'all,

1207
00:54:08,880 --> 00:54:12,520
Speaker 1: and as a reminder, go to nail your Negotiation dot

1208
00:54:12,520 --> 00:54:16,520
Speaker 1: com to sign up for my free masterclass in Salary Negotiation,

1209
00:54:16,600 --> 00:54:19,200
Speaker 1: which is happening to Sday, the twenty seventh. You still

1210
00:54:19,239 --> 00:54:21,160
Speaker 1: have time if you're listening, I hope you still have time.

1211
00:54:21,200 --> 00:54:23,640
Speaker 1: There's only five hundred seats, y'all, and it's only been

1212
00:54:23,640 --> 00:54:25,920
Speaker 1: a day, and like two hundred of them our books,

1213
00:54:25,960 --> 00:54:29,279
Speaker 1: So hopefully you still have time. Nail your Negotiation dot

1214
00:54:29,360 --> 00:54:32,040
Speaker 1: com to sign up for my free webinar, and if

1215
00:54:32,040 --> 00:54:34,120
Speaker 1: you haven't yet, go back to last week's episode. Listen

1216
00:54:34,120 --> 00:54:38,680
Speaker 1: to Tiffany getting her negotiation tips from me, and we

1217
00:54:38,719 --> 00:54:40,400
Speaker 1: can't wait to hear from y'all.

1218
00:54:40,640 --> 00:54:41,960
Speaker 3: If you want to, if you want to ask us

1219
00:54:42,040 --> 00:54:44,839
Speaker 3: questions like live in the studio, go to our Instagram

1220
00:54:45,200 --> 00:54:47,400
Speaker 3: leave us a voice note because we'd love to have

1221
00:54:47,520 --> 00:54:49,920
Speaker 3: you on so you can ask your business, your career,

1222
00:54:50,360 --> 00:54:51,480
Speaker 3: and your finance question.

1223
00:54:51,880 --> 00:54:56,720
Speaker 1: Okay, okay, all right until next week, Bye y'all, Bye,

1224
00:54:57,440 --> 00:54:59,640
Speaker 1: hey ba fam. We could not do this show without

1225
00:54:59,640 --> 00:55:02,760
Speaker 1: your support or the support of our team behind the scenes.

1226
00:55:03,080 --> 00:55:06,680
Speaker 1: The Brown Emission Podcast is produced by Cumulus Podcast Network.

1227
00:55:06,719 --> 00:55:10,239
Speaker 1: It's edited by the wonderful Imani Crosby and produced by

1228
00:55:10,280 --> 00:55:14,000
Speaker 1: Tanya Bustos. Dennis Stimplinsky is our in house tech guru,

1229
00:55:14,440 --> 00:55:17,160
Speaker 1: and I am Bandy Windchard Santos, your co host, and

1230
00:55:17,320 --> 00:55:19,080
Speaker 1: I will see y'all next week.