1 00:00:00,080 --> 00:00:03,760 Speaker 1: I'm off my game today. No, you're not. People are 2 00:00:03,760 --> 00:00:05,600 Speaker 1: going to have to start making better content. I think 3 00:00:05,640 --> 00:00:07,120 Speaker 1: we're gonna be talking about this for a long time. 4 00:00:07,240 --> 00:00:10,200 Speaker 1: When you program for everyone, you program for no one. 5 00:00:10,200 --> 00:00:12,280 Speaker 1: I think it's that we're purpose driven platform, like we're 6 00:00:12,280 --> 00:00:15,640 Speaker 1: trying to get to substance. How was that? Are you 7 00:00:15,680 --> 00:00:19,160 Speaker 1: happy with that? This is marketing therapy right now? And 8 00:00:19,280 --> 00:00:23,880 Speaker 1: it really is? What's up on? Laura Currency and I'm 9 00:00:23,920 --> 00:00:26,759 Speaker 1: Alexa Kristen. Welcome to our second episode of ad Landia. 10 00:00:26,960 --> 00:00:29,600 Speaker 1: And if you didn't hear our first episode Trumping Your Values, 11 00:00:29,760 --> 00:00:32,800 Speaker 1: subscribe Today we had great guests Ben Cooley from Lenny 12 00:00:32,920 --> 00:00:42,040 Speaker 1: Letter and Jake Horowitz from Mike. So this week on 13 00:00:42,080 --> 00:00:47,200 Speaker 1: of Atlandia, we have two ladies, uh, Lindsay Slaby kick 14 00:00:47,240 --> 00:00:50,320 Speaker 1: ass consultant and Melanie Autrescu who went out on her 15 00:00:50,360 --> 00:00:53,960 Speaker 1: own to do the same. And it's two women disrupting 16 00:00:54,000 --> 00:00:57,120 Speaker 1: ship like they are out there trying to change the game, 17 00:00:57,120 --> 00:01:01,840 Speaker 1: whether it's from agency brand relationships to finding arttors and 18 00:01:01,960 --> 00:01:06,000 Speaker 1: artists too, you know, forge relationships with brands and agencies 19 00:01:06,000 --> 00:01:08,679 Speaker 1: to kind of bring new dimensions to the creative process. 20 00:01:08,800 --> 00:01:11,120 Speaker 1: So we're going to talk to them later, But first, 21 00:01:11,560 --> 00:01:13,400 Speaker 1: one of the things we really wanted to dig into 22 00:01:13,480 --> 00:01:16,360 Speaker 1: today is really talking about kind of this emergence of 23 00:01:16,360 --> 00:01:18,600 Speaker 1: what we're calling the citizen in chief. Yeah, we've been 24 00:01:18,600 --> 00:01:21,400 Speaker 1: talking about this actually for a while. So it's really 25 00:01:21,440 --> 00:01:26,240 Speaker 1: about you know, normal citizens, normal people like you and me, 26 00:01:26,440 --> 00:01:30,280 Speaker 1: becoming the editor in chief, right and giving of you 27 00:01:30,560 --> 00:01:34,560 Speaker 1: or perspective on what's happening for news at large. And 28 00:01:34,600 --> 00:01:36,920 Speaker 1: I think that's something that we're seeing, Like you've got 29 00:01:36,920 --> 00:01:40,399 Speaker 1: the traditional news outlets who are covering things. But then like, 30 00:01:40,640 --> 00:01:42,360 Speaker 1: and this is a question, right, Laura, And when we 31 00:01:42,400 --> 00:01:44,800 Speaker 1: talk about this all the time, is it more authentic 32 00:01:45,000 --> 00:01:48,520 Speaker 1: or is it more arresting when you hear from someone 33 00:01:48,720 --> 00:01:53,400 Speaker 1: who's on the ground at a specific event and it 34 00:01:53,440 --> 00:01:55,280 Speaker 1: doesn't have to be like a formal event a town 35 00:01:55,320 --> 00:01:59,240 Speaker 1: hall or looking at something that's happening and saying this 36 00:01:59,320 --> 00:02:02,760 Speaker 1: is my perspective, give this is where I'm coming from from, 37 00:02:02,800 --> 00:02:06,880 Speaker 1: you know, Michigan. Right, what if c SPAN was a 38 00:02:06,960 --> 00:02:11,280 Speaker 1: channel of the communities. What if senators actually went out 39 00:02:11,320 --> 00:02:15,080 Speaker 1: and interviewed, right some of their constituents and that was 40 00:02:15,120 --> 00:02:17,760 Speaker 1: broadcast on c SPAN. I mean, talk about everything old 41 00:02:17,880 --> 00:02:20,560 Speaker 1: is new again? I mean if Tim Armstrong from AOL 42 00:02:20,680 --> 00:02:22,640 Speaker 1: is listening right now, if there's ever been a time 43 00:02:22,720 --> 00:02:26,200 Speaker 1: for you to revive patch like, you should be listening. 44 00:02:26,480 --> 00:02:28,320 Speaker 1: I Mean, what I think is really interesting, are you, like, 45 00:02:29,000 --> 00:02:33,959 Speaker 1: are there potentially new financial models right for small media 46 00:02:34,000 --> 00:02:37,400 Speaker 1: companies that could pop up that are maybe citizen funded 47 00:02:37,440 --> 00:02:40,960 Speaker 1: and citizen run. I think that that's totally interesting. Proposition 48 00:02:41,600 --> 00:02:45,600 Speaker 1: is what is the MPR version of citizens in chief? Yeah? 49 00:02:45,760 --> 00:02:49,080 Speaker 1: What does c SPAN look like when constituents come to 50 00:02:49,200 --> 00:02:54,359 Speaker 1: the table versus politicians? That's the point? And how can 51 00:02:54,480 --> 00:02:58,120 Speaker 1: we micro fund that stuff through the community itself. This 52 00:02:58,200 --> 00:03:00,320 Speaker 1: is a wave and a tide that's coming. I think 53 00:03:00,320 --> 00:03:05,640 Speaker 1: it's happening in general, Like the people, the big body 54 00:03:05,880 --> 00:03:09,280 Speaker 1: of the people are going to start. Communities are going 55 00:03:09,320 --> 00:03:14,480 Speaker 1: to start popping up, right and bolstering um voices that 56 00:03:14,560 --> 00:03:18,520 Speaker 1: they believe in, right that maybe aren't deemed the voices 57 00:03:18,800 --> 00:03:23,280 Speaker 1: by a national institution like a national news organization. Right. 58 00:03:23,320 --> 00:03:25,040 Speaker 1: And And just to riff on that a little bit, 59 00:03:25,040 --> 00:03:26,600 Speaker 1: because later in the show, we're obviously going to be 60 00:03:26,600 --> 00:03:30,160 Speaker 1: talking about the role of consultants and this ability to 61 00:03:30,240 --> 00:03:33,680 Speaker 1: have kind of these arbiters of connection, right and going 62 00:03:33,720 --> 00:03:38,360 Speaker 1: and identifying these creators, these artists who are essentially out 63 00:03:38,400 --> 00:03:42,920 Speaker 1: in the world that brands wouldn't traditionally look for UM 64 00:03:43,000 --> 00:03:46,280 Speaker 1: and artist wouldn't traditionally look for brands. But the platform 65 00:03:46,400 --> 00:03:50,400 Speaker 1: and the communities that these folks are galvanizing are completely 66 00:03:50,480 --> 00:03:52,800 Speaker 1: changing the way we think about things like influencer marketing. 67 00:03:53,360 --> 00:03:55,400 Speaker 1: UM and a lot of brands that you're starting to 68 00:03:55,400 --> 00:03:58,000 Speaker 1: see are turning more less away from I would say, 69 00:03:58,240 --> 00:04:02,400 Speaker 1: the influencer marketing piece and more towards this idea of 70 00:04:02,840 --> 00:04:05,680 Speaker 1: maybe it's citizens and residents. It's these people who have 71 00:04:05,840 --> 00:04:12,160 Speaker 1: perspectives that are experts or passionate about X topic that 72 00:04:12,200 --> 00:04:16,400 Speaker 1: are now becoming voices, not just for media companies but 73 00:04:16,440 --> 00:04:19,560 Speaker 1: for brand Maybe there's some kind of like a true 74 00:04:19,680 --> 00:04:26,160 Speaker 1: like maybe there's a whole another citizen as journalist, I 75 00:04:26,200 --> 00:04:29,359 Speaker 1: had a real life case study for you. So because 76 00:04:29,400 --> 00:04:31,440 Speaker 1: this is so cool, So a couple of years ago, 77 00:04:31,480 --> 00:04:33,280 Speaker 1: I actually was on the losing side of a pitch. 78 00:04:33,440 --> 00:04:36,800 Speaker 1: It just doesn't happen off it happened this time, and UM. 79 00:04:37,480 --> 00:04:42,160 Speaker 1: The reason we lost is because we didn't do what 80 00:04:42,200 --> 00:04:46,120 Speaker 1: you just said. Didn't We didn't bring in the voice. 81 00:04:46,440 --> 00:04:49,920 Speaker 1: We tried to reflect the voice and what I mean 82 00:04:49,920 --> 00:04:51,880 Speaker 1: by this is it was a particular It was a 83 00:04:52,000 --> 00:04:55,640 Speaker 1: parel company. And later down the line I met the guy, 84 00:04:55,800 --> 00:04:57,760 Speaker 1: one of the guys who was actually on the winning team, 85 00:04:57,800 --> 00:05:00,800 Speaker 1: and I said, what did you do? How did you so? 86 00:05:01,120 --> 00:05:02,880 Speaker 1: Because I thought the SMA was Brilli. You could tell 87 00:05:02,920 --> 00:05:07,320 Speaker 1: he was super passionate about his consumer. And he said, 88 00:05:07,360 --> 00:05:10,279 Speaker 1: I brought the consumer in the room. I said, oh, like, 89 00:05:10,360 --> 00:05:14,000 Speaker 1: you found people like in your agency that reflected what 90 00:05:14,080 --> 00:05:16,880 Speaker 1: they were looking for. He was like, no, I went 91 00:05:16,880 --> 00:05:20,160 Speaker 1: out to Harlem. I found you know, x Y and 92 00:05:20,200 --> 00:05:22,159 Speaker 1: I love this guy and I remember and he said, 93 00:05:22,200 --> 00:05:25,000 Speaker 1: I found x Y and Z who were the consumer, 94 00:05:25,240 --> 00:05:27,360 Speaker 1: and I brought him in and instead of me shooting 95 00:05:27,400 --> 00:05:32,440 Speaker 1: a video or writing down some you know, key attributes 96 00:05:32,480 --> 00:05:34,880 Speaker 1: that they were obsessed about, I just brought them in. 97 00:05:35,279 --> 00:05:37,800 Speaker 1: I said to the pitch He said, yeah. And I 98 00:05:37,839 --> 00:05:40,800 Speaker 1: think what you're getting to is that this idea of 99 00:05:41,480 --> 00:05:47,680 Speaker 1: reflection and interpretation gets you nowhere, nowhere the emotional connection 100 00:05:48,080 --> 00:05:50,440 Speaker 1: and conversation that people are having. Okay, so that's number 101 00:05:50,440 --> 00:05:53,200 Speaker 1: one what we're obsessing over. Can you imagine are like 102 00:05:53,279 --> 00:05:56,320 Speaker 1: long conversations at night? And number two, which actually totally 103 00:05:56,360 --> 00:05:58,560 Speaker 1: goes along with how do you target, How do you 104 00:05:58,640 --> 00:06:01,680 Speaker 1: source right well? And how do you measure? What are 105 00:06:01,680 --> 00:06:04,559 Speaker 1: you measuring? Have I created a conversation? Have I taught 106 00:06:04,560 --> 00:06:07,760 Speaker 1: you something new? Do you feel differently about this perspective? 107 00:06:08,440 --> 00:06:09,760 Speaker 1: What are you going to do about I'm going to 108 00:06:09,880 --> 00:06:12,200 Speaker 1: do about it. How can here's one of the things 109 00:06:12,200 --> 00:06:14,159 Speaker 1: that brands leave on the table all the time. How 110 00:06:14,200 --> 00:06:17,320 Speaker 1: can I help you now achieve that? So we serve 111 00:06:17,360 --> 00:06:19,040 Speaker 1: it up. We lead the horse to water, but then 112 00:06:19,160 --> 00:06:21,560 Speaker 1: we don't watch if they drink or not? Or how 113 00:06:21,600 --> 00:06:23,599 Speaker 1: do they want to drink it? Do they want to straw? 114 00:06:24,839 --> 00:06:28,159 Speaker 1: I mean, honestly, you know these are things that you 115 00:06:28,200 --> 00:06:31,640 Speaker 1: know it definitely rock salt. But I think people are leaving, 116 00:06:31,880 --> 00:06:35,359 Speaker 1: you know, some of the most important UM metrics on 117 00:06:35,360 --> 00:06:41,839 Speaker 1: the table conversation and chemistry. I like chemistry. So we'll 118 00:06:41,839 --> 00:06:44,080 Speaker 1: be right back with Lindsay Slavy and melaniatra ASKI will 119 00:06:44,120 --> 00:06:46,680 Speaker 1: have a really good conversation about the role of consulting 120 00:06:46,680 --> 00:06:59,520 Speaker 1: in the industry. Welcome back everybody to Atlantia. We have 121 00:06:59,640 --> 00:07:03,440 Speaker 1: to amazing women UM sitting with us girl Power in 122 00:07:04,120 --> 00:07:08,280 Speaker 1: UM the studio today. First we have Lindsay Slaby, who 123 00:07:08,440 --> 00:07:13,080 Speaker 1: is the co founder of Sunday Dinner and Melanie alt Rescue, 124 00:07:13,160 --> 00:07:16,400 Speaker 1: who is an independent consultant for entrepreneurs and start up 125 00:07:16,440 --> 00:07:20,400 Speaker 1: Welcome to the show, ladies, Thank you, thanks for coming down. 126 00:07:20,440 --> 00:07:23,080 Speaker 1: Thanks for coming Lindsay, can you tell us a little 127 00:07:23,080 --> 00:07:26,080 Speaker 1: bit about UM Sunday Dinner How it came to be? 128 00:07:26,120 --> 00:07:28,440 Speaker 1: You've told me some interesting things about It started actually 129 00:07:28,440 --> 00:07:31,760 Speaker 1: in your apartment on Sunday's over Dinner, which just shows 130 00:07:31,760 --> 00:07:35,640 Speaker 1: how straightforward you can be. So I've worked in advertising 131 00:07:35,720 --> 00:07:37,800 Speaker 1: for a long time and UM. I just had a 132 00:07:37,840 --> 00:07:41,040 Speaker 1: production at a large agency, Drug of five, and my 133 00:07:41,120 --> 00:07:44,520 Speaker 1: side gig was UM seeking out and getting to know 134 00:07:44,640 --> 00:07:47,680 Speaker 1: a lot of interesting tech and creative talent, and I 135 00:07:47,720 --> 00:07:50,960 Speaker 1: would open my doors on Sundays for the past nine years. 136 00:07:51,040 --> 00:07:56,480 Speaker 1: You're not Italian, but I would cook. I would cook 137 00:07:56,560 --> 00:07:59,000 Speaker 1: for the most part. Everyone would come together and we'd 138 00:07:59,000 --> 00:08:01,280 Speaker 1: find interesting ways of them collaborating and how to build 139 00:08:01,280 --> 00:08:04,000 Speaker 1: their businesses. And I just always had been kind of 140 00:08:04,040 --> 00:08:07,320 Speaker 1: this key curator of interesting people and getting them to 141 00:08:07,360 --> 00:08:10,120 Speaker 1: work together on projects. And I did that in agency side, 142 00:08:10,200 --> 00:08:12,720 Speaker 1: and then wanted to leave and start to do that 143 00:08:12,760 --> 00:08:15,560 Speaker 1: directly with brands. And the name Sunday Dinner just made 144 00:08:15,560 --> 00:08:18,800 Speaker 1: sense because it's really gets back to this place of 145 00:08:18,880 --> 00:08:21,080 Speaker 1: bringing people together, how you want to start a project, 146 00:08:21,120 --> 00:08:22,800 Speaker 1: how you want to kick off an engagement, and how 147 00:08:22,840 --> 00:08:25,200 Speaker 1: you really want people to interact together. That sounds like 148 00:08:25,360 --> 00:08:28,480 Speaker 1: just a natural skill you have, right. Were you doing 149 00:08:28,520 --> 00:08:32,600 Speaker 1: that in like kindergarten? You're like, hey, Bobby Janey together comment. 150 00:08:34,480 --> 00:08:37,320 Speaker 1: I think people who are connectors, it's it is natural, 151 00:08:37,360 --> 00:08:40,200 Speaker 1: but it's a skill and it's actually interesting to some 152 00:08:40,280 --> 00:08:43,000 Speaker 1: type yeah super type, right. But to get respected for 153 00:08:43,040 --> 00:08:45,000 Speaker 1: those a skill, I think it's hard. Sometimes a lot 154 00:08:45,080 --> 00:08:47,360 Speaker 1: of people think they can either make money or deals 155 00:08:47,360 --> 00:08:50,280 Speaker 1: off putting people together, and they don't really realize there 156 00:08:50,400 --> 00:08:54,120 Speaker 1: is such talent and really understanding curation and casting. So 157 00:08:54,200 --> 00:08:56,520 Speaker 1: where you you weren't I mean, it wasn't about financial 158 00:08:56,559 --> 00:08:59,000 Speaker 1: gig or a side hustle for you. It was I'm 159 00:08:59,080 --> 00:09:03,000 Speaker 1: enjoying this on a network's generous. It's this generosity I 160 00:09:03,040 --> 00:09:05,720 Speaker 1: think of wanting to see people succeed and put them together, 161 00:09:05,720 --> 00:09:07,600 Speaker 1: and what you get out of that is kind of 162 00:09:07,640 --> 00:09:10,640 Speaker 1: this rush of their success and what you feel from that. Yeah. 163 00:09:10,679 --> 00:09:13,599 Speaker 1: So male, speaking of side hustles, um, tell us a 164 00:09:13,640 --> 00:09:16,280 Speaker 1: little bit about how you got into the independent world 165 00:09:16,320 --> 00:09:18,840 Speaker 1: and kind of your network and how you're pursuing this 166 00:09:19,400 --> 00:09:22,040 Speaker 1: on your own. Yeah. So I was at Conde and 167 00:09:22,080 --> 00:09:25,520 Speaker 1: asked for about ten years with a brief stint at Hearst, 168 00:09:26,280 --> 00:09:29,160 Speaker 1: and I was always on the integrated marketing side of 169 00:09:29,200 --> 00:09:32,520 Speaker 1: the publishing industry, so helping to drive advertising revenue by 170 00:09:32,520 --> 00:09:36,040 Speaker 1: coming up with creative ideas. And the main way that 171 00:09:36,080 --> 00:09:39,960 Speaker 1: I found, uh was most successful in that arena was 172 00:09:40,040 --> 00:09:42,760 Speaker 1: by connecting the dots to the outside world, and so 173 00:09:42,840 --> 00:09:46,440 Speaker 1: that's really where I started to grow my rolodex and 174 00:09:46,760 --> 00:09:50,520 Speaker 1: network of creative people. I would tap into all kinds 175 00:09:50,559 --> 00:09:53,480 Speaker 1: of different networks and contacts to come up with really 176 00:09:53,480 --> 00:09:56,280 Speaker 1: cool ideas that we would then sell to advertising partners. 177 00:09:56,720 --> 00:10:00,439 Speaker 1: I loved it and ended up running big teams working 178 00:10:00,440 --> 00:10:04,360 Speaker 1: on major activations at magazines like Vanity Fair, the New 179 00:10:04,400 --> 00:10:08,560 Speaker 1: York Are Wired, but ultimately had this urge to be 180 00:10:08,679 --> 00:10:11,320 Speaker 1: part of the outside world that I was constantly charged 181 00:10:11,400 --> 00:10:15,120 Speaker 1: with bringing into the magazine world. And so about a 182 00:10:15,160 --> 00:10:16,880 Speaker 1: year and a half I stepped out on my own 183 00:10:16,920 --> 00:10:19,480 Speaker 1: and I've been working with a variety of clients, mostly 184 00:10:19,520 --> 00:10:21,800 Speaker 1: in the brand partnership space, but also a little bit 185 00:10:21,800 --> 00:10:24,760 Speaker 1: of talent development as well. UM and it's been really 186 00:10:25,120 --> 00:10:29,839 Speaker 1: quite gratifying. You both came from a more traditional world right, 187 00:10:29,880 --> 00:10:32,360 Speaker 1: and then totally went off on your own and decided 188 00:10:32,400 --> 00:10:34,559 Speaker 1: to do something different. I mean, what was that decision? 189 00:10:34,559 --> 00:10:38,520 Speaker 1: It sounds like it was natural, like a natural like progression. 190 00:10:38,760 --> 00:10:42,199 Speaker 1: Was it? My role at agencies over the past five 191 00:10:42,280 --> 00:10:44,640 Speaker 1: years had been to be a change agent, which was 192 00:10:44,679 --> 00:10:46,760 Speaker 1: to really try to push them out of their comfort 193 00:10:46,880 --> 00:10:49,680 Speaker 1: zone and tap your network and bring interesting people in. 194 00:10:49,800 --> 00:10:52,920 Speaker 1: But when you couldn't really get to the client, which 195 00:10:52,920 --> 00:10:55,000 Speaker 1: there was a kind of a wall in front of 196 00:10:55,040 --> 00:10:59,040 Speaker 1: you to have that conversation, you just we're constantly shut down. 197 00:10:59,320 --> 00:11:03,000 Speaker 1: And um, I think it was natural for me to 198 00:11:03,040 --> 00:11:04,920 Speaker 1: realize I have this talent and have the skill I 199 00:11:04,920 --> 00:11:07,160 Speaker 1: can bring these people together and they just bypass what 200 00:11:07,200 --> 00:11:09,320 Speaker 1: was getting in the way and go directly to the clients. 201 00:11:09,800 --> 00:11:13,240 Speaker 1: And the reason I actually started um off on my 202 00:11:13,280 --> 00:11:15,520 Speaker 1: own was because the CMO, who was a client of ours, 203 00:11:15,600 --> 00:11:18,120 Speaker 1: just said, you know, we want to work directly with you. 204 00:11:18,559 --> 00:11:21,120 Speaker 1: I feel like you said something the wall, which is 205 00:11:21,240 --> 00:11:26,080 Speaker 1: you know, something we talk about a lot but no no, 206 00:11:26,160 --> 00:11:28,400 Speaker 1: but I think but actually a lot of clients don't 207 00:11:28,480 --> 00:11:31,320 Speaker 1: even I mean I was agency side at a point too, 208 00:11:31,360 --> 00:11:33,320 Speaker 1: and like I don't even think. A lot of clients 209 00:11:33,760 --> 00:11:37,200 Speaker 1: get exposure to some of the stuff that you're talking about, 210 00:11:37,280 --> 00:11:40,079 Speaker 1: and the wall is actually internal and that that just happens. 211 00:11:40,080 --> 00:11:42,679 Speaker 1: And that's the point of the show too, by the way, 212 00:11:42,720 --> 00:11:45,560 Speaker 1: to elevate these creatives and these makers and these creators 213 00:11:45,559 --> 00:11:47,720 Speaker 1: who are out there doing this fantastic thing, but because 214 00:11:47,760 --> 00:11:50,560 Speaker 1: they're not a part of this traditional institution or the 215 00:11:50,600 --> 00:11:52,959 Speaker 1: way that this industry has functions since the days of 216 00:11:53,040 --> 00:11:56,320 Speaker 1: John Hammond Manman, that that means that it's this scary 217 00:11:56,600 --> 00:12:00,760 Speaker 1: outside thing that we can't possibly adopt as the new problems. 218 00:12:00,800 --> 00:12:04,120 Speaker 1: It's like a weird process process into the in the 219 00:12:04,160 --> 00:12:06,560 Speaker 1: way you both have this and I was saying to 220 00:12:06,559 --> 00:12:09,920 Speaker 1: Alex earlier, it's like this kpi of chemistry. And I've 221 00:12:09,920 --> 00:12:14,960 Speaker 1: watched you both professionally and personally work a network faster 222 00:12:15,320 --> 00:12:17,360 Speaker 1: than me, and I didn't think that was possible. I 223 00:12:17,520 --> 00:12:20,640 Speaker 1: think and that was a little bit. There's always a 224 00:12:20,760 --> 00:12:26,000 Speaker 1: compliment in her um and I meant that in the 225 00:12:26,080 --> 00:12:29,040 Speaker 1: in the most um, but but in all seriousness, I've 226 00:12:29,040 --> 00:12:33,120 Speaker 1: seen you curate these amazing people that come from all 227 00:12:33,160 --> 00:12:36,960 Speaker 1: walks of life, all different passion points. How the fund 228 00:12:37,000 --> 00:12:39,640 Speaker 1: do you make sense when you bring them together, like 229 00:12:39,720 --> 00:12:43,080 Speaker 1: that's a big thing. Well, my answer is two folds. 230 00:12:43,200 --> 00:12:45,800 Speaker 1: Number one is when I'm doing it on behalf of 231 00:12:45,800 --> 00:12:49,640 Speaker 1: a brand, it's really about understanding the story that the 232 00:12:49,640 --> 00:12:52,920 Speaker 1: brand wants to tell. And that sounds obvious, but you 233 00:12:52,960 --> 00:12:55,440 Speaker 1: have to actually care about that story. And so the 234 00:12:55,440 --> 00:12:59,079 Speaker 1: project that we worked on recently was about disruption, and 235 00:13:00,040 --> 00:13:02,880 Speaker 1: the idea that came up was to bring together people 236 00:13:02,880 --> 00:13:05,960 Speaker 1: who were transforming industries and to call them the transformers. 237 00:13:06,520 --> 00:13:10,360 Speaker 1: And the way I did it was to think about 238 00:13:10,360 --> 00:13:13,200 Speaker 1: the different areas that we might want to cover and 239 00:13:13,520 --> 00:13:15,520 Speaker 1: who did I know in those areas. The reason why 240 00:13:15,520 --> 00:13:18,200 Speaker 1: I know a lot of people in those different arenas 241 00:13:18,480 --> 00:13:24,360 Speaker 1: is because I have an insatiable curiosity. I'm constantly when 242 00:13:24,400 --> 00:13:28,120 Speaker 1: I meet people, um finding out what they're working on, 243 00:13:28,360 --> 00:13:29,920 Speaker 1: what they can do. You just go up to them 244 00:13:29,920 --> 00:13:31,400 Speaker 1: because I just go up to them. She'll tell you, 245 00:13:31,400 --> 00:13:33,280 Speaker 1: I'll just go up to them. Do you just like, 246 00:13:33,480 --> 00:13:35,000 Speaker 1: how do you go up to these people? You see 247 00:13:35,040 --> 00:13:36,920 Speaker 1: them at events, like we're all at the same industry events. 248 00:13:36,960 --> 00:13:39,680 Speaker 1: There's heavy hitters, then there's like the unknowns that we 249 00:13:39,720 --> 00:13:41,559 Speaker 1: all know we're going to be the heavy hitters. One day, 250 00:13:41,559 --> 00:13:46,720 Speaker 1: like what's your relationship? Like how do you know who 251 00:13:46,760 --> 00:13:49,040 Speaker 1: to build into your network and who you're like, yeah, 252 00:13:49,080 --> 00:13:51,079 Speaker 1: you know what, I better off spending my time here. 253 00:13:51,440 --> 00:13:53,320 Speaker 1: It's a little bit like the Muppet Show, Like you 254 00:13:53,400 --> 00:14:01,400 Speaker 1: really want that totally. Um. You really want a diverse 255 00:14:01,520 --> 00:14:03,880 Speaker 1: cast of characters in your network, and you don't want 256 00:14:03,880 --> 00:14:07,120 Speaker 1: to care about, you know, how successful they are at 257 00:14:07,120 --> 00:14:09,199 Speaker 1: the moment, how they're dressed, who else they know in 258 00:14:09,240 --> 00:14:11,600 Speaker 1: the room. That kind of a thing. It's about finding 259 00:14:11,600 --> 00:14:15,839 Speaker 1: those quirky characters and entrepreneurs and creators and artists and 260 00:14:15,920 --> 00:14:18,920 Speaker 1: like giving a ship about them. You know. There was 261 00:14:19,760 --> 00:14:22,640 Speaker 1: years ago at a Warby Parker event, this illustrator who 262 00:14:22,760 --> 00:14:25,280 Speaker 1: was It was a holiday party and he was um 263 00:14:25,520 --> 00:14:28,680 Speaker 1: drawing your holiday wishes, And I stood online for a 264 00:14:28,680 --> 00:14:31,600 Speaker 1: really long time. His illustrations were amazing, and he drew 265 00:14:31,640 --> 00:14:33,960 Speaker 1: my holiday wish um, which was to be on a beach, 266 00:14:34,000 --> 00:14:36,240 Speaker 1: and he drew the beach with the word you um. 267 00:14:36,240 --> 00:14:38,680 Speaker 1: And his name is Jason Poland, and I followed him 268 00:14:38,680 --> 00:14:42,000 Speaker 1: over the years and he has really gained incredible momentum 269 00:14:42,000 --> 00:14:44,680 Speaker 1: and significance in the art world. And I stayed in 270 00:14:44,680 --> 00:14:47,640 Speaker 1: touch with him, and I cared about like, it's because 271 00:14:47,720 --> 00:14:49,760 Speaker 1: I feel this way about this guy, John Boy Tattoo 272 00:14:49,800 --> 00:14:52,320 Speaker 1: does the most insane minimalist fine art debt doing now 273 00:14:52,320 --> 00:14:55,160 Speaker 1: he's dead doing Haley Baldwin and just A Biebernon and 274 00:14:55,200 --> 00:14:57,080 Speaker 1: like two years ago he was just to die in 275 00:14:57,120 --> 00:15:00,680 Speaker 1: West fourth Street. Whose work you liked? Who I caught 276 00:15:00,680 --> 00:15:02,480 Speaker 1: your eye? And we'll have to have an eye, right, 277 00:15:02,520 --> 00:15:05,440 Speaker 1: and so so what's fascinating about that? Is like, and 278 00:15:05,520 --> 00:15:07,480 Speaker 1: I'm curious. It was like even on the agency side, 279 00:15:07,720 --> 00:15:10,320 Speaker 1: do you find that people or were the early stages 280 00:15:10,480 --> 00:15:13,400 Speaker 1: or the lesser known, but like there's something there that 281 00:15:13,560 --> 00:15:16,320 Speaker 1: they're willing to have the conversation. Do people think that 282 00:15:16,720 --> 00:15:19,000 Speaker 1: what are they in this for? Like, how do you 283 00:15:19,000 --> 00:15:23,040 Speaker 1: approach creating those connections and then cultivating them over time? 284 00:15:23,240 --> 00:15:25,800 Speaker 1: When someone catches my eye, when I like their work, 285 00:15:25,880 --> 00:15:29,440 Speaker 1: whatever it is, whether it's you know, illustration or an 286 00:15:29,520 --> 00:15:33,320 Speaker 1: upcoming chef, it's about demonstrating your interest in their craft 287 00:15:33,720 --> 00:15:36,640 Speaker 1: and really supporting them whatever that means, you know, buying 288 00:15:36,640 --> 00:15:39,920 Speaker 1: their book and telling them um, following them on Instagram 289 00:15:39,920 --> 00:15:42,840 Speaker 1: and commenting when they're doing something that piques your interest, etcetera. 290 00:15:43,160 --> 00:15:46,920 Speaker 1: And the ones that grow and end up succeeding and 291 00:15:46,920 --> 00:15:49,640 Speaker 1: bursting through that bubble you already have a personal relationship 292 00:15:49,680 --> 00:15:52,680 Speaker 1: with because you cared. So I think that that's really 293 00:15:53,080 --> 00:15:56,320 Speaker 1: uh an integral part of it is just caring about 294 00:15:56,360 --> 00:15:58,320 Speaker 1: what people are doing genuinely. And then you said there 295 00:15:58,320 --> 00:16:00,160 Speaker 1: was a second part, which I think was like, I'm 296 00:16:00,160 --> 00:16:03,760 Speaker 1: bringing those people together and knowing how to create the conversation. Yeah. 297 00:16:03,840 --> 00:16:06,040 Speaker 1: So the first part is caring about the story the 298 00:16:06,040 --> 00:16:08,280 Speaker 1: brand wants to tell so that you can actually find 299 00:16:08,400 --> 00:16:11,920 Speaker 1: people that match up to their DNA. That sounds obvious, 300 00:16:12,000 --> 00:16:14,560 Speaker 1: but I think you know, you have to take it 301 00:16:14,800 --> 00:16:17,200 Speaker 1: at more than just the surface value. The second thing 302 00:16:17,480 --> 00:16:20,920 Speaker 1: is um having that rolodex. I call it an arsenal. 303 00:16:21,280 --> 00:16:24,280 Speaker 1: Like my arsenal is always full and I'm always filling 304 00:16:24,280 --> 00:16:28,320 Speaker 1: it um. So it's filled with companies and startups and 305 00:16:28,560 --> 00:16:32,520 Speaker 1: entrepreneurs and artists and you know, culinary talent, etcetera. And 306 00:16:32,560 --> 00:16:35,560 Speaker 1: I never know how I'm going to connect the dots. 307 00:16:35,720 --> 00:16:39,040 Speaker 1: But I think there is a certain magic in connecting 308 00:16:39,080 --> 00:16:42,800 Speaker 1: dots that other people don't see, and that is that 309 00:16:42,800 --> 00:16:46,160 Speaker 1: that's huge skill you mentioned. I think something that I 310 00:16:46,160 --> 00:16:49,040 Speaker 1: think is really really interesting and really important and important, 311 00:16:49,120 --> 00:16:54,200 Speaker 1: especially in the marketing world is taste taste because that 312 00:16:54,400 --> 00:16:57,440 Speaker 1: thing you're gonna say tastemakers, but but what is tastemakers? 313 00:16:57,560 --> 00:17:00,760 Speaker 1: But it's also having an eye how have you both 314 00:17:01,000 --> 00:17:05,119 Speaker 1: cultivated the taste. I gravitate on the technical side a 315 00:17:05,160 --> 00:17:07,120 Speaker 1: little bit more. I go to in my t media lab, 316 00:17:07,200 --> 00:17:10,920 Speaker 1: I scout talent there. I'm always looking for people who 317 00:17:10,920 --> 00:17:14,719 Speaker 1: are kind of hidden technologist makers, big bright minds, and 318 00:17:14,720 --> 00:17:17,520 Speaker 1: then how you can bring them into apply solving for 319 00:17:17,560 --> 00:17:20,439 Speaker 1: a marketing challenge. I think it is kind of magical. Um, 320 00:17:20,520 --> 00:17:22,960 Speaker 1: So I'm always kind of tapping that world the most. 321 00:17:24,840 --> 00:17:27,919 Speaker 1: Went to an event at I t p UM and 322 00:17:28,800 --> 00:17:31,040 Speaker 1: I t P is the n y U program that's 323 00:17:31,040 --> 00:17:36,000 Speaker 1: the intersection of art and technology. And it was yeah, 324 00:17:36,080 --> 00:17:38,520 Speaker 1: and it was really cool. And I went through the 325 00:17:38,520 --> 00:17:40,520 Speaker 1: whole thing and I was like, this is cool, this 326 00:17:40,600 --> 00:17:42,720 Speaker 1: is cool. And then at the very end, I have 327 00:17:42,840 --> 00:17:46,280 Speaker 1: this experience that so moved me on such an emotional level, 328 00:17:46,280 --> 00:17:48,680 Speaker 1: and I said to the young woman, I said, your 329 00:17:49,240 --> 00:17:52,439 Speaker 1: project is hands down the best thing here. Gave me 330 00:17:52,560 --> 00:17:55,840 Speaker 1: chills and I will never forget it. And she gave 331 00:17:55,880 --> 00:17:57,760 Speaker 1: me her card, and I thought to myself, like that's 332 00:17:57,800 --> 00:18:01,000 Speaker 1: someone to keep an eye on because she moved right emotionally. 333 00:18:01,000 --> 00:18:03,160 Speaker 1: It wasn't It was a platform that you stood up 334 00:18:03,200 --> 00:18:06,240 Speaker 1: on and you there was a door, and through the 335 00:18:06,320 --> 00:18:09,840 Speaker 1: door was this porthole, almost like a ship, and there 336 00:18:09,920 --> 00:18:13,439 Speaker 1: was a moving image behind the porthole that took you 337 00:18:13,480 --> 00:18:15,720 Speaker 1: on a journey and made you feel like you were moving. 338 00:18:15,720 --> 00:18:19,280 Speaker 1: It was almost like a VR experience that but Low 339 00:18:19,359 --> 00:18:22,200 Speaker 1: fights there exactly and it was just beautiful. It looked 340 00:18:22,200 --> 00:18:26,159 Speaker 1: as though Wes Anderson had painted the the images. It 341 00:18:26,200 --> 00:18:29,120 Speaker 1: was just amazing. So Len's you just put out top 342 00:18:29,119 --> 00:18:33,440 Speaker 1: ten agencies to watch, curious to know how you filtered 343 00:18:33,480 --> 00:18:37,160 Speaker 1: them and what reaction you've gotten from the marketplace. Because 344 00:18:37,200 --> 00:18:40,359 Speaker 1: everybody that you had on that list, UM was somebody 345 00:18:40,359 --> 00:18:43,000 Speaker 1: you needed probably to look up. They weren't a part 346 00:18:43,080 --> 00:18:45,960 Speaker 1: of the mainstream conversation. UM. It almost looked to me 347 00:18:46,000 --> 00:18:49,200 Speaker 1: like a scouting report of really cool people doing amazing 348 00:18:49,240 --> 00:18:53,160 Speaker 1: work that not covered in the in the traditional trades. 349 00:18:53,320 --> 00:18:55,920 Speaker 1: So for two years I've been doing that report twice 350 00:18:55,920 --> 00:18:58,959 Speaker 1: a year and sending it to kind of my clients 351 00:18:59,080 --> 00:19:01,679 Speaker 1: or people I like to work with UM just as 352 00:19:01,800 --> 00:19:04,199 Speaker 1: as sharing knowledge, because I think that's additional value you 353 00:19:04,240 --> 00:19:08,720 Speaker 1: can offer as a consultant. There's definitely um companies in 354 00:19:08,720 --> 00:19:11,080 Speaker 1: there that I wouldn't recommend for certain projects. And if 355 00:19:11,119 --> 00:19:13,200 Speaker 1: you read the report, it's pretty direct. It's like, here's 356 00:19:13,240 --> 00:19:15,000 Speaker 1: what you should hire them for, here's probably what you 357 00:19:15,000 --> 00:19:16,840 Speaker 1: shouldn't hire them for. And I don't share it with 358 00:19:16,880 --> 00:19:18,520 Speaker 1: the companies ahead of time because I feel like they 359 00:19:18,520 --> 00:19:20,560 Speaker 1: would probably want to edit through that or be like, 360 00:19:20,560 --> 00:19:22,560 Speaker 1: this isn't what we want to put out into the marketplace. 361 00:19:23,280 --> 00:19:27,040 Speaker 1: I think people imagine that. You know, even some of 362 00:19:27,080 --> 00:19:29,920 Speaker 1: these very progressive brands who work they do the work 363 00:19:29,960 --> 00:19:33,280 Speaker 1: we love that's always getting great reviews and everybody puts 364 00:19:33,280 --> 00:19:36,280 Speaker 1: on a pedestal, they still have someone who's literally like 365 00:19:36,400 --> 00:19:39,520 Speaker 1: I need a content agency and goes to Google and 366 00:19:39,560 --> 00:19:46,600 Speaker 1: it's like, I feel like you can't. So many times 367 00:19:47,280 --> 00:19:52,200 Speaker 1: are lists of agencies, a thousand person agency, a twenty 368 00:19:52,240 --> 00:19:54,400 Speaker 1: person agency, and then like a tech company and they're 369 00:19:54,440 --> 00:19:57,119 Speaker 1: all getting the same brief and you're like no, no, no, no, no, 370 00:19:57,520 --> 00:20:02,000 Speaker 1: you know the faces. Yeah, like I hate like everything 371 00:20:02,000 --> 00:20:04,439 Speaker 1: you're saying. I'm like, sho dropping. I think they just 372 00:20:04,520 --> 00:20:07,600 Speaker 1: forget and I think, you know, like I got responses 373 00:20:07,640 --> 00:20:09,399 Speaker 1: back from a lot of brands that are some of 374 00:20:09,440 --> 00:20:11,520 Speaker 1: the most creative brands that wrote to me. We're like, 375 00:20:11,560 --> 00:20:13,760 Speaker 1: oh my gosh, thank you. We don't we don't know 376 00:20:13,760 --> 00:20:16,919 Speaker 1: how to find these people. So one thing that I 377 00:20:16,920 --> 00:20:20,480 Speaker 1: would love to know is what are the buzzwords right 378 00:20:20,520 --> 00:20:22,560 Speaker 1: now that clients come in and say, I want so 379 00:20:22,600 --> 00:20:25,560 Speaker 1: people will say to me all the time. For a 380 00:20:25,600 --> 00:20:28,160 Speaker 1: long time in my publishing career, it was never been 381 00:20:28,200 --> 00:20:30,880 Speaker 1: done before. Out of the box, make your boss think 382 00:20:30,880 --> 00:20:34,920 Speaker 1: you're smoking crack kind of idea and I think you're 383 00:20:34,960 --> 00:20:38,960 Speaker 1: smoking crap. I like that person. Yeah, we got hilarious, 384 00:20:39,000 --> 00:20:40,879 Speaker 1: we got briefed ones. I don't care if you have 385 00:20:40,960 --> 00:20:43,560 Speaker 1: to put thousands of people naked in Times Square. Come 386 00:20:43,640 --> 00:20:50,640 Speaker 1: up with something like that. That's been done before. That's 387 00:20:50,680 --> 00:20:55,080 Speaker 1: called Saturday night. We'll talk about it Sunday dinner. But 388 00:20:55,160 --> 00:21:00,240 Speaker 1: that was Saturday night. That was good. One of the 389 00:21:00,280 --> 00:21:03,280 Speaker 1: things that comes up for me a lot is, um, 390 00:21:03,359 --> 00:21:05,520 Speaker 1: we love the idea, but how can we make sure 391 00:21:05,600 --> 00:21:08,560 Speaker 1: that people are posting about it? You know, how can 392 00:21:08,600 --> 00:21:11,119 Speaker 1: we make sure that a hashtag happens? How can we 393 00:21:11,160 --> 00:21:14,040 Speaker 1: make sure this is like getting social media reach? This 394 00:21:14,200 --> 00:21:17,680 Speaker 1: is this is marketing therapy right now, and it really 395 00:21:17,800 --> 00:21:21,560 Speaker 1: is keep massaging it well, the influencer one. We got 396 00:21:21,600 --> 00:21:25,960 Speaker 1: five people to post and it only costs three dollars 397 00:21:26,080 --> 00:21:28,639 Speaker 1: and they only have you know, reach of X, y 398 00:21:28,720 --> 00:21:32,159 Speaker 1: Z and we got one percent you know, engagement. I'm like, 399 00:21:32,359 --> 00:21:37,040 Speaker 1: they're like, that's really good, right, Okay, So that brings 400 00:21:37,119 --> 00:21:39,840 Speaker 1: us to the KPI thing, which I loved. So Laura 401 00:21:39,880 --> 00:21:44,600 Speaker 1: and I were talking earlier about this, the KPI thing. Yes, 402 00:21:45,040 --> 00:21:49,760 Speaker 1: key performance indicator is a key performance indicator. Are you 403 00:21:49,800 --> 00:21:53,320 Speaker 1: guys totally changing how they think about here's how you 404 00:21:53,359 --> 00:21:55,720 Speaker 1: measure it. I think sales is coming back to being 405 00:21:55,720 --> 00:21:57,879 Speaker 1: a KPI and I think you know, a lot of 406 00:21:58,000 --> 00:22:00,919 Speaker 1: digital agencies look at our certain age said aren't involved 407 00:22:00,960 --> 00:22:04,920 Speaker 1: in like an actual commercial transaction or like, how the 408 00:22:04,920 --> 00:22:08,480 Speaker 1: heck we can freaking do that. I think let's see 409 00:22:08,520 --> 00:22:11,000 Speaker 1: about sales, guys. I don't it's not about like and 410 00:22:11,000 --> 00:22:13,919 Speaker 1: I'd like to see people focus more on effectiveness than efficiency. 411 00:22:14,119 --> 00:22:16,280 Speaker 1: So my whole thing with efficiency, I don't know if 412 00:22:16,280 --> 00:22:20,479 Speaker 1: you guys agree, is that it's generally it's a commodity, right, 413 00:22:20,520 --> 00:22:21,920 Speaker 1: And you said this the other day we were talking. 414 00:22:22,000 --> 00:22:25,040 Speaker 1: It's like it's a race to the bottom, meaning anyone 415 00:22:25,160 --> 00:22:29,359 Speaker 1: can undercut your price on search on Facebook, right, you're 416 00:22:29,400 --> 00:22:33,080 Speaker 1: bidding on numbers, programmatic etcetera. So what do you get? 417 00:22:33,119 --> 00:22:38,399 Speaker 1: I mean, I'm not saying the efficient important data don't vote? 418 00:22:39,480 --> 00:22:41,000 Speaker 1: And what I mean by that. One of the most 419 00:22:41,000 --> 00:22:43,280 Speaker 1: fascinating things that I have heard in a very long time. 420 00:22:43,280 --> 00:22:47,360 Speaker 1: The came post election when one of my favorite journalists 421 00:22:47,359 --> 00:22:50,560 Speaker 1: of all time, Van Jones, went out to Michigan ask 422 00:22:50,760 --> 00:22:55,760 Speaker 1: young Democratic community leaders what happened here? And this young 423 00:22:55,800 --> 00:22:58,119 Speaker 1: African American who I just I need to find him 424 00:22:58,119 --> 00:23:01,240 Speaker 1: and hug him. He turned around, he said, well, one 425 00:23:01,280 --> 00:23:04,560 Speaker 1: candidate looked at numbers, the other candidate looked at the 426 00:23:04,600 --> 00:23:09,119 Speaker 1: conversation data don't vote. Somebody didn't show up, and somebody 427 00:23:09,160 --> 00:23:11,679 Speaker 1: made red baseball caps that said make America great again 428 00:23:12,000 --> 00:23:15,200 Speaker 1: and tapped into a conversation. I think tapped into emotion 429 00:23:15,880 --> 00:23:20,960 Speaker 1: like just motion, and I think is for brands and entrepreneurs. 430 00:23:20,960 --> 00:23:23,240 Speaker 1: But if you're looking at it from a marketing case study, 431 00:23:23,320 --> 00:23:27,040 Speaker 1: let's pulling politics outside. If you're looking at marketing case study, 432 00:23:27,080 --> 00:23:29,200 Speaker 1: I think that there's something really valid there and that 433 00:23:29,800 --> 00:23:33,080 Speaker 1: we have so many choices and what does reach and 434 00:23:33,160 --> 00:23:37,520 Speaker 1: frequency even mean anymore? And in that regard, what does 435 00:23:37,560 --> 00:23:42,680 Speaker 1: efficiency buy you? Visibility numbers, because if you're not connecting 436 00:23:43,240 --> 00:23:48,040 Speaker 1: and you're not creating a lasting impact. So what agreed? 437 00:23:48,960 --> 00:23:50,639 Speaker 1: So I know we need to wrap up here. But 438 00:23:50,880 --> 00:23:53,480 Speaker 1: before we let you go, since you both have um 439 00:23:53,520 --> 00:23:59,200 Speaker 1: the magic, I would love to Melanie know what entrepreneur 440 00:23:59,720 --> 00:24:04,359 Speaker 1: or startup? UM are you obsessing over right now? Such 441 00:24:04,400 --> 00:24:12,360 Speaker 1: a great question. There is an artist that I love. Um. 442 00:24:12,520 --> 00:24:14,440 Speaker 1: She goes by the name of Dear Dana. Have you 443 00:24:14,480 --> 00:24:17,240 Speaker 1: guys seen her Work's amazing? Check her out? But I 444 00:24:17,320 --> 00:24:21,679 Speaker 1: love that Dear Dana. She's phenomenal. Um. What kind of artists? 445 00:24:22,240 --> 00:24:27,040 Speaker 1: She's known for her portraits of notable people. She has 446 00:24:27,040 --> 00:24:30,159 Speaker 1: a Larry David tote bag, she has a Robert and 447 00:24:30,200 --> 00:24:32,880 Speaker 1: near A t shirt. She just has like incredible figures. 448 00:24:33,520 --> 00:24:36,800 Speaker 1: H Larry David tobag. Who doesn't want that? Does a 449 00:24:37,000 --> 00:24:42,360 Speaker 1: very grumpy tote That perfect? That's perfect? Um. But she's 450 00:24:42,400 --> 00:24:45,040 Speaker 1: someone you know. It's funny. I had seen that toebag 451 00:24:45,080 --> 00:24:47,920 Speaker 1: actually at a store in Williamsburg where I live, and 452 00:24:48,000 --> 00:24:49,440 Speaker 1: I loved it, and I took a photo and I 453 00:24:49,440 --> 00:24:52,320 Speaker 1: put it on my Instagram. And then years later was 454 00:24:52,359 --> 00:24:54,119 Speaker 1: introduced to her by a mutual friend and got to 455 00:24:54,200 --> 00:24:56,359 Speaker 1: visit her studio and showed her that photo from a 456 00:24:56,400 --> 00:25:00,840 Speaker 1: couple of years ago, and she was so you know, grateful, chuffed. Well, yeah, 457 00:25:00,880 --> 00:25:02,719 Speaker 1: she was just like, that's so nice, and and I 458 00:25:02,760 --> 00:25:04,240 Speaker 1: told her what a fan I was of her work. 459 00:25:04,320 --> 00:25:06,840 Speaker 1: But that's real, right, because I'm here, I am showing 460 00:25:06,880 --> 00:25:10,080 Speaker 1: her like I already have given your work some love, um, 461 00:25:10,119 --> 00:25:11,919 Speaker 1: and I would love to find ways to work with her. 462 00:25:11,960 --> 00:25:13,520 Speaker 1: So we're in touch and we're talking about that. But 463 00:25:13,600 --> 00:25:16,560 Speaker 1: she's she's definitely on my mind right now. And she's 464 00:25:16,600 --> 00:25:22,160 Speaker 1: also a leading voice in this new world of activism 465 00:25:22,240 --> 00:25:24,840 Speaker 1: that we're all kind of waking up to, and did 466 00:25:24,880 --> 00:25:27,520 Speaker 1: some really beautiful work around the North Dakota Pipeline and 467 00:25:27,640 --> 00:25:29,760 Speaker 1: other projects. So she's definitely on my right. You have 468 00:25:29,800 --> 00:25:32,320 Speaker 1: to check her out, Melie. How can people get in 469 00:25:32,359 --> 00:25:33,600 Speaker 1: touch with you if they want to talk to you 470 00:25:33,640 --> 00:25:37,760 Speaker 1: about entrepreneurs and startups or my startup entreprene On Twitter 471 00:25:37,840 --> 00:25:41,680 Speaker 1: and Instagram is mel Wire Emmy l Wire. Uh. That's 472 00:25:41,720 --> 00:25:46,200 Speaker 1: an homage to the show The Wire, which you came 473 00:25:46,200 --> 00:25:48,520 Speaker 1: to the part of ten years late. Hunting was obsessed 474 00:25:48,520 --> 00:25:50,080 Speaker 1: and I wouldn't stop talking about for like a week, 475 00:25:50,359 --> 00:25:54,119 Speaker 1: So good at me and Lindsay you've been scoping some 476 00:25:54,160 --> 00:25:57,679 Speaker 1: of the biggest brands in the industry. Who's doing it 477 00:25:57,800 --> 00:25:59,879 Speaker 1: right right now? Who is a brand that you're just like, 478 00:26:00,240 --> 00:26:02,679 Speaker 1: they get it. Could be somebody working with, not working with, 479 00:26:02,920 --> 00:26:05,520 Speaker 1: but somebody that you think is going to really catch 480 00:26:05,560 --> 00:26:09,280 Speaker 1: people by surprise. Who's doing it well. I work with 481 00:26:09,359 --> 00:26:12,000 Speaker 1: Target and if you know me, you know they're like 482 00:26:12,080 --> 00:26:14,760 Speaker 1: near and dear to my heart and they always work 483 00:26:14,760 --> 00:26:16,520 Speaker 1: with the best partners. But what I think they're doing 484 00:26:16,640 --> 00:26:20,600 Speaker 1: really well is they have UM an agency relationship group 485 00:26:21,080 --> 00:26:25,080 Speaker 1: that is really there just to make the agency's understand 486 00:26:25,080 --> 00:26:28,639 Speaker 1: the brand breakdown silos, get to understand what's happening in 487 00:26:29,000 --> 00:26:31,600 Speaker 1: other pieces of the business and connect the dots and 488 00:26:31,640 --> 00:26:34,320 Speaker 1: make sure they have kind of like a counseling place 489 00:26:34,400 --> 00:26:36,960 Speaker 1: to go to and someone to talk to. And I 490 00:26:37,000 --> 00:26:41,119 Speaker 1: think you'll see sort of procurement become that a little 491 00:26:41,119 --> 00:26:43,239 Speaker 1: bit more so. I think there are a leader in 492 00:26:43,280 --> 00:26:47,240 Speaker 1: that space. I'm super interested in working with UM. We're 493 00:26:47,240 --> 00:26:49,840 Speaker 1: about to work with one but knock on wood UM 494 00:26:49,960 --> 00:26:52,960 Speaker 1: energy companies this year. I think that they can really 495 00:26:53,040 --> 00:26:56,000 Speaker 1: start to and it's really the stodgier brands or industries 496 00:26:56,080 --> 00:27:00,560 Speaker 1: and energy so much potential to to start tapping the 497 00:27:00,600 --> 00:27:02,760 Speaker 1: creative world in new ways and become a little bit 498 00:27:02,800 --> 00:27:05,320 Speaker 1: more mainstream and cross over into culture and get people 499 00:27:05,320 --> 00:27:08,800 Speaker 1: behind them. And so I really hope that are you know, 500 00:27:08,840 --> 00:27:11,119 Speaker 1: they'll kind of come over to the advertising world that 501 00:27:11,160 --> 00:27:16,320 Speaker 1: we all know and start talks. Sounds weird, but like 502 00:27:17,000 --> 00:27:19,120 Speaker 1: it's like everything Hold is new again. And I think 503 00:27:19,160 --> 00:27:20,840 Speaker 1: a lot of these companies who have been doing it 504 00:27:20,880 --> 00:27:23,199 Speaker 1: the same way for so many years are getting a 505 00:27:23,240 --> 00:27:26,399 Speaker 1: new injection of um talent and a lot of that 506 00:27:26,440 --> 00:27:29,560 Speaker 1: talent is coming from the agency world, and so with 507 00:27:29,640 --> 00:27:32,720 Speaker 1: that is coming new ideas, new perspective, new process and 508 00:27:32,720 --> 00:27:34,680 Speaker 1: new ways of doing things. And I think they're like 509 00:27:35,200 --> 00:27:37,960 Speaker 1: this ship needs to be disrupted. Like I can't believe 510 00:27:38,000 --> 00:27:40,119 Speaker 1: we're still playing out clippart of the guy in the 511 00:27:40,119 --> 00:27:42,679 Speaker 1: tie in the backyard with his golden retriever. That's the 512 00:27:42,720 --> 00:27:44,760 Speaker 1: fun kind of challenge, you get, right, Those are the 513 00:27:44,800 --> 00:27:47,679 Speaker 1: fun companies to work with. Yeah, And I also think 514 00:27:47,680 --> 00:27:52,440 Speaker 1: they're like innovating in their products, like a crazy innovating 515 00:27:52,480 --> 00:27:56,800 Speaker 1: in the partnerships. So complicated story to tell and totally 516 00:27:56,920 --> 00:28:00,359 Speaker 1: once people understand it, it's just so such right territory 517 00:28:00,400 --> 00:28:02,920 Speaker 1: for us to really lend all of our skills too, 518 00:28:03,280 --> 00:28:06,200 Speaker 1: and how can people find you my website. It's the easiest, 519 00:28:06,280 --> 00:28:08,840 Speaker 1: I think, Sunday Dinner not hard to forget. It's a 520 00:28:08,840 --> 00:28:11,840 Speaker 1: great name. Yeah, well, this has been an amazing conversation. 521 00:28:11,840 --> 00:28:17,240 Speaker 1: Thanks women than Melanie I'll Tru Rescue, thank you for 522 00:28:17,320 --> 00:28:21,080 Speaker 1: coming and check out these ladies. They are on fire. 523 00:28:26,840 --> 00:28:29,720 Speaker 1: So that's it episode number two in the books, and 524 00:28:29,760 --> 00:28:32,720 Speaker 1: I want to thank Melanie I'll Tru Rescue and Lindsay 525 00:28:32,840 --> 00:28:36,400 Speaker 1: Slavey for coming by and having a good conversation. They 526 00:28:36,400 --> 00:28:38,160 Speaker 1: have so much to say that I feel like we 527 00:28:38,200 --> 00:28:39,880 Speaker 1: need to have them back on the show because there's 528 00:28:39,920 --> 00:28:41,880 Speaker 1: so much more that I want to drill into them, 529 00:28:42,080 --> 00:28:46,200 Speaker 1: and they're not into with them, not a drill into them. 530 00:28:48,040 --> 00:28:50,840 Speaker 1: That's a great time to say we're out for this 531 00:28:50,880 --> 00:28:54,400 Speaker 1: week of Atlantia. Please subscribe, leave us a review a comment. 532 00:28:55,000 --> 00:28:58,400 Speaker 1: You can find us on Atlantia Podcast on Twitter, Instagram, 533 00:28:58,440 --> 00:29:01,200 Speaker 1: and Facebook. All the usual sets backs and a special 534 00:29:01,240 --> 00:29:04,680 Speaker 1: thank you to our producer Cameron Drews, who can also 535 00:29:04,720 --> 00:29:09,080 Speaker 1: find on Twitter and maybe I don't know buff Twinder 536 00:29:09,160 --> 00:29:13,080 Speaker 1: no Tinder in other places. Thanks Laura Mayor and Andy Bowers. 537 00:29:13,240 --> 00:29:15,240 Speaker 1: We'll be back We hope you had fun this week 538 00:29:15,240 --> 00:29:30,280 Speaker 1: in Atlantia. Mhmm. Full disclosure. Our opinions are our own.