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Speaker 3: All right, guys, welcome back EU.
Speaker 4: I L.
Speaker 3: This is gonna be a.
Speaker 5: Very exciting so for sure, but before we start, we
Speaker 5: want to let you guys know last minute run but
Speaker 5: we are headed to Atlanta. You got probably a lot
Speaker 5: of times. Comes out a few days ticket tickets. It's
Speaker 5: gonna be crazy atl I can't wait. Touch the Town
Speaker 5: January twenty fifth, January twenty six. It's a two day event.
Speaker 5: We're doing a live podcast on January twenty fifth with
Speaker 5: the PTG Boys, I Got, I Got Brandon and the
Speaker 5: whole crew. They're running the car game right now. They're
Speaker 5: gonna be guessed. We're also going to have celebrity real
Speaker 5: to Keata Watson from Atlanta. She's doing a thing.
Speaker 2: First Family of Fitness is going to be their.
Speaker 5: First Family of Fitness. Mister and missus two weeks out.
Speaker 5: They're doing anything in Atlanta for sure. And our brother
Speaker 5: Kenny Burns legend. Yeah, we'll be for sure for sure.
Speaker 2: Culture himself, that's a fact.
Speaker 5: And then after that it's open bar and it's catered
Speaker 5: and it's a private networking event.
Speaker 2: Everybody acting clearly.
Speaker 3: It's a whole vibe.
Speaker 5: Stay off the Hendy and Sunday, the day after, we
Speaker 5: have a workshop with our guy Alex Good Energy.
Speaker 3: It's on my trucking.
Speaker 5: Andy from Y two K Credit Solution's gonna talk about
Speaker 5: credit MG, the mortgage guys I'm gonna go over mortgages
Speaker 5: and everything you know about real estate and the King
Speaker 5: of Wholesaling Max Maxwell was gonna talk about wholesaling. So
Speaker 5: it's crazy and this is everybody else is coming. Wall
Speaker 5: Street Travel will be in the building. Mobile homes Elite
Speaker 5: will be in the building. Business, our guest today will
Speaker 5: be in the building.
Speaker 3: It's gonna be crazy.
Speaker 5: Man, Like I said, shout that Jay Morrison spoke to him.
Speaker 5: He might pop out. So yeah, all the information is online.
Speaker 5: There's a couple of different varieties as far as if
Speaker 5: you want to break it up on the earner leisure
Speaker 5: dot com events tap so Atlanta looking forward to seeing
Speaker 5: you guys. Man, can't wait. So we're gonna jump right
Speaker 5: into it.
Speaker 3: This is it's gonna be a very good episode.
Speaker 5: So it was crazy because me and Troy was out
Speaker 5: at dinner about a few weeks back. Yeah, and one
Speaker 5: of our friends are good friends of ours, told us
Speaker 5: about a podcast and the podcast name was Horrible Decisions
Speaker 5: and home.
Speaker 2: She was.
Speaker 5: But with her and she was telling us about it
Speaker 5: and I'm like, oh, I never heard about it. I'm like,
Speaker 5: that's that's interesting. And then she's like now that big
Speaker 5: like it's really like it's a big deal. And then
Speaker 5: like two days later one of the stars, one of
Speaker 5: the stars d m us and told us about their
Speaker 5: podcast and was like, Yo, I'm interested in being on
Speaker 5: your podcast.
Speaker 3: I'm like, yeah, funny you say that.
Speaker 2: So I thought it was people. I thought it was
Speaker 2: a setup. I'm like, yo, they said that, so they
Speaker 2: can hit us up, and I'm like, no, none of
Speaker 2: else things just a coincidence.
Speaker 5: Yes, So so we got none other than Mandy b
Speaker 5: a k A Full Court Pumps, Yes, co host the
Speaker 5: Horrible Decisions podcast. So Horrible Decisions is a sex podcast, yes,
Speaker 5: and it's huge. It's it's one of the top podcasts
Speaker 5: in the top one percent.
Speaker 2: That we shouldn't even just say sex, that we suld
Speaker 2: say women's empowerment.
Speaker 4: So it's it's women's empowerment. But we focus on anti
Speaker 4: We do do anti shaming, anti kink shaming, so we
Speaker 4: don't allow the kink shaming to happen. But we focus
Speaker 4: on just bringing more so the things that are taboo
Speaker 4: and sex to the forefront and having those conversations with
Speaker 4: everyday people who are in the kink space, and just
Speaker 4: having those conversations that you made that you probably never
Speaker 4: had with your mom and dad. You probably never chance
Speaker 4: good chances. So we literally we dive into it weekly.
Speaker 4: So we drop every Monday and we are joined by
Speaker 4: again different people in the kink space, some of our
Speaker 4: other podcaster friends and some influencers, and we just talk
Speaker 4: about sex, dating and relationships.
Speaker 5: That's a fact, big part. But so that the interesting
Speaker 5: is part of the store. Sorry for us, since with
Speaker 5: a business podcast is that Mandy used to be in
Speaker 5: corporate America and we're gonna talk about her whole journey.
Speaker 3: But so the podcast.
Speaker 5: Industry is a unique industry and we've talked about podcasts
Speaker 5: a little bit from our standpoint, but this is the
Speaker 5: first time we've actually had another podcaster on Oh wow,
Speaker 5: well I shouldn't say that, but this is the first
Speaker 5: time that we've had another podcast going in depth about
Speaker 5: podcast industry. And so this is gonna be an interesting
Speaker 5: conversation because you're gonna break down the numbers and stuff
Speaker 5: like that, and it's it's a really dope business model
Speaker 5: as far as for podcasts, and every podcaster there is
Speaker 5: different as far as like how they how they want
Speaker 5: to run their business. But one of the good things
Speaker 5: I like about you know, the age that we're in
Speaker 5: right now is that, especially with podcasts, anybody could be
Speaker 5: a podcaster, but anybody you funny, funny, you say that.
Speaker 5: So so yeah, so it's gonna be a dope, really
Speaker 5: dope exciting conversation.
Speaker 2: So all right, it's twenty twenty two, and I'm just
Speaker 2: make that and know it was like, we want to
Speaker 2: empower our women. We would make a conscious effort to
Speaker 2: make sure we have more women on I.
Speaker 4: Literally told him on the phone, I said, y'all need
Speaker 4: more of women.
Speaker 2: I like hearing from the men twenty twenty were making it,
Speaker 2: were making it happen out here too. Effort to that
Speaker 2: that happens. That's killing it.
Speaker 3: That's a fact. So you're a full time podcast that's
Speaker 3: what you do for a living.
Speaker 4: I just left my corporate job June twenty sixth, twenty nineteen.
Speaker 3: Yes, so can you tell about that because you was
Speaker 3: with Ernest Young.
Speaker 4: Yes, and so I worked at Ernst and Young for
Speaker 4: I left right before my one year anniversary. Prior to that,
Speaker 4: I was at Goldman Sachs for about a year and
Speaker 4: a half. And then this was all while I was
Speaker 4: in school obtaining two of my degrees. So I was
Speaker 4: on path to be a CPA in New York. You
Speaker 4: need one hundred and fifty credits to get your CPA license.
Speaker 4: So I ended up getting two bachelor's degrees in a
Speaker 4: four year time. So that was one hundred and fifty
Speaker 4: one credits in four years. And so I have my
Speaker 4: BS in accounting and my BA in business administration with
Speaker 4: a focus on marketing.
Speaker 3: Dope, and what did you do at Goldman?
Speaker 4: So at Goldman I did the same. So I did
Speaker 4: investment tax so I was in the investment tax group.
Speaker 4: And then at Ernst and Young, I did taxes for
Speaker 4: financial services. So I did taxes for hedge funds and
Speaker 4: private equity funds, investment institutions.
Speaker 2: Do you don't do you come from a family of
Speaker 2: finance or you're just like I'm.
Speaker 4: From Florida, So like I actually even wanted to get
Speaker 4: into opening these conversations to just the younger generations of
Speaker 4: careers that you could have. I went to a school
Speaker 4: that focused on putting everyone either in as a nurse
Speaker 4: or cosmetology. That's it. That's what they pushed people for
Speaker 4: just to go to Neither of my parents went to college,
Speaker 4: neither of my parents have college degrees. They just believed
Speaker 4: in working and so initially out of high school, I
Speaker 4: was a bartender and my dad thought that that wasn't
Speaker 4: a real job. He said, you need to get a
Speaker 4: real job. And it wasn't until I moved up here
Speaker 4: to New York. I've been up here about seven years.
Speaker 4: I didn't know what to do. So I was between
Speaker 4: attending and working at TEP jobs. And within the TEP jobs,
Speaker 4: I could only get like a receptionist role, and I
Speaker 4: was like, I'm smart, I can do way more than
Speaker 4: be a receptionist. But they all wanted that sheet of paper.
Speaker 4: So I literally put myself in school and I was like,
Speaker 4: I'm gonna get this piece of paper so that I
Speaker 4: can make some real money and then left that. So
Speaker 4: there's that all right.
Speaker 5: So so you got one of the top podcasts in
Speaker 5: the world, Thank you, and you do this full time.
Speaker 5: You quit your job at Corporate America, which couldn't have
Speaker 5: been an easy decision to make. How much was you
Speaker 5: making at Ernest Young?
Speaker 4: So Ernst and Young as a first year associate. Yeah,
Speaker 4: so I was, well, I was a staff accounting that's right.
Speaker 4: So you go through about two and a half to
Speaker 4: three years of being a staff before you reach senior.
Speaker 4: Then you go through three levels of being a senior
Speaker 4: before you reach manager, and then that goes up until
Speaker 4: you can make a partners. Yeah, no, there's literally but
Speaker 4: as an accountant, you like every year you get a raise,
Speaker 4: so every year you're moving up in the ladder until
Speaker 4: after ten to twelve years you could be a senior
Speaker 4: manager and then go to being a partner. So that
Speaker 4: was the path I was ready to take until you know,
Speaker 4: I opened up my own firm. I had it all
Speaker 4: planned out. So coming straight out of college without my masters,
Speaker 4: with your masters, you make sixty eight without your masters,
Speaker 4: you're at about sixty to sixty two.
Speaker 5: Okay, so you're making sixty eight thousand on a career
Speaker 5: path to a couple of years probably makeing over one
Speaker 5: hundred thousand dollars. Yes, and you quit to do the
Speaker 5: podcast full time. So can you walk us through the
Speaker 5: journey of your podcast journey. We're going to talk about
Speaker 5: like funding and all of that. But when you first
Speaker 5: started a podcast, because you did the podcast simultaneously while
Speaker 5: you're working a.
Speaker 4: Job, while I was in school and working.
Speaker 3: So what was was what was this? What was the
Speaker 3: steps to start the podcast.
Speaker 4: So the steps weren't much. It was okay. Me and
Speaker 4: my co host sat at are like, we had dinner.
Speaker 4: I owed her some money because she didn't sleep with
Speaker 4: someone I thought she was going to sleep with. So
Speaker 4: I was like, fine, I'll take you out to dinner
Speaker 4: since you won the bet. And so we sat literally
Speaker 4: across the table from each other at dinner and planned
Speaker 4: out what we wanted as a podcast. I'm very organized.
Speaker 4: I'm the friend that when we go on vacation, I
Speaker 4: have an Excel spreadsheet on when everyone arrives, the tours
Speaker 4: were taking the hotel we're staying it. So I was like,
Speaker 4: we're not just going to go in and talk. I said, so,
Speaker 4: let's think of segments we want to have.
Speaker 2: Yeah, but you had some experience though. You had a podcast.
Speaker 4: Oh yes, So I had a podcast with Lamar Woodley
Speaker 4: and thousand that was his name, and we did a
Speaker 4: sports podcast. And even with that, we made sure we
Speaker 4: touched on certain events that happened in the week, our
Speaker 4: thoughts on the business aspect of sports gossip. We literally
Speaker 4: added those into that podcast, which stopped because we were
Speaker 4: all remote. Thousand was in Pittsburgh, Lamar. At the time
Speaker 4: we started the podcast, I believe he had just left
Speaker 4: the Cardinals, either the Cardinals or the Raiders. I think
Speaker 4: actually the Raiders was his last team, and so he was,
Speaker 4: you know, transitioning from becoming an NFL player to now
Speaker 4: figuring out what he wanted to do after his career.
Speaker 4: So that fell off with all of our schedules. So anyways,
Speaker 4: I started. We decided to sit down. She's like, let's
Speaker 4: name it Horrible, and I'm like, okay, well, Horrible what.
Speaker 4: So we went through, we brainstormed, came up with the name.
Speaker 4: Almost immediately. We knew we wanted to talk about sex,
Speaker 4: and I'm very big on making things educational. As someone
Speaker 4: who's in school, I just didn't want it to be
Speaker 4: me talking about my sexual adventures. So we literally said
Speaker 4: we would, you know, start with catch up on our
Speaker 4: dating lives, sex lives, what was going on. We introduced
Speaker 4: the kink of the week. We found that there was
Speaker 4: a list of like two hundred and sixty something kinks,
Speaker 4: things we had never heard of. People apparently are aroused
Speaker 4: by statues, bugs, things that we were just like, oh
Speaker 4: my god, this is crazy. And so we literally and
Speaker 4: then we knew that we would talking about a horrible decision.
Speaker 4: And then as most podcasts have listener letters or emails
Speaker 4: where people can write in, so it was very We
Speaker 4: had our three to five segments.
Speaker 2: So people are writing in their own stories and.
Speaker 4: They want advice from us, so any relationships, sex advice,
Speaker 4: and now we are flooded with you know, emails all
Speaker 4: the time. Yeah, and she actually had a studio that
Speaker 4: she recorded out of, and so we went there. It
Speaker 4: was thirty five dollars an hour, and I was like,
Speaker 4: all right, let's do it. And so we started literally
Speaker 4: recording out of out of Brooklyn. So I would leave
Speaker 4: from having a half a day at school, half a
Speaker 4: day at work, and go from Jersey City at the time,
Speaker 4: all the way to Brooklyn to record these episodes.
Speaker 5: And then when you first recorded it, were you uploading
Speaker 5: it because you were you were for agency now, but
Speaker 5: was independence.
Speaker 4: We still own one hundred percent of our content, all
Speaker 4: of it. So even though we're signed with an agency,
Speaker 4: even though we're on a network, we own one hundred
Speaker 4: percent of our content. So literally, I mean it's not
Speaker 4: much to Google. We SoundCloud as our host, and then
Speaker 4: a monkst being on SoundCloud I ended up getting Spreakers
Speaker 4: so that we can be distributed to iHeartRadio on Spotify,
Speaker 4: and so we paid those two hostings a month, and
Speaker 4: in the beginning, I was just like, girl, don't say nothing.
Speaker 4: We can't cut out because we had no one really editing,
Speaker 4: so everyone got the full episode we did. We weren't
Speaker 4: doing much editing. We didn't have a music to start,
Speaker 4: we didn't have sound bites. We were like, okay, well
Speaker 4: we just talked for an hour. Here you go. Spreaker Sprinker, spreaker.
Speaker 3: So speaker with r a distribution.
Speaker 4: They distributed before you could actually get before you could
Speaker 4: just go to Spotify. Spotify was actually hard, and so
Speaker 4: was iHeartRadio. So this was a host that could distribute
Speaker 4: your content through your RSS feed just through being a
Speaker 4: member on there and paying I don't know, we paid
Speaker 4: eight dollars a month with them and fifteen dollars a
Speaker 4: month with SoundCloud.
Speaker 3: Troy, you want to say, you want told an RSS feed, So.
Speaker 2: The r S feed is the actual I guess it
Speaker 2: would be like the website address for your actual podcast.
Speaker 2: So when you put that out and you could distribute
Speaker 2: on multiple networks, so we can be on anchor and
Speaker 2: we can be on Spotify, we can be on Apple
Speaker 2: podcasts or stitch your a multitude of things. At that time.
Speaker 4: How many were you how we started? I mean, so
Speaker 4: our host was SoundCloud and at that time we also
Speaker 4: set up our Apple Podcasts, which was separately, well it
Speaker 4: was linked to Look, I didn't know none of this
Speaker 4: when I started, so it's linked to my goddamn email,
Speaker 4: so it's linked to that. I was like, well, I
Speaker 4: have iTunes, let's just go on Apple podcast So now
Speaker 4: everything's yeah, through my iCloud account, which I wouldn't suggest
Speaker 4: for anyone, but yeah, just just literally made it on
Speaker 4: iTunes and SoundCloud. And I didn't even know how to
Speaker 4: check analytics until I would see in our SoundCloud. Oh,
Speaker 4: Google Play is getting us too, And we started popping
Speaker 4: up on all of these different podcast apps that I
Speaker 4: wasn't familiar with, but we saw it in our stats.
Speaker 3: Yeah.
Speaker 2: Actually I told a story about that the other day.
Speaker 2: I was on the phone with this young man that
Speaker 2: we met in DC, and he was like, what podcast
Speaker 2: should I listened to? God, what did you guys listen to.
Speaker 2: I'm like, well, we really didn't listen to any I
Speaker 2: don't know if that's a good way to go about it.
Speaker 2: But we kind of just did this thing, like we
Speaker 2: just do it. And then I think after like three months,
Speaker 2: we even like we didn't know that there was charts
Speaker 2: for podcasts. Oh yeah, we were like, wait, huh, we're
Speaker 2: on a chart.
Speaker 4: Yeah, we were wondering why we never got into the
Speaker 4: new and noteworthy and then there's a whole politics.
Speaker 2: All these things.
Speaker 4: Yeah, we really didn't know much either. And and like
Speaker 4: I said, she's a huge Bodega Boys fan, so she
Speaker 4: listened to them. I had only really listened to the
Speaker 4: Read and gotten into Brilliant Idiots around that time, and
Speaker 4: now I literally listened to Joe Butten faithfully. But like,
Speaker 4: even yeah, we started the podcast, and outside of me
Speaker 4: having a podcast, I still wasn't familiar.
Speaker 5: With I think I think that's that's important for people
Speaker 5: to understand too, is that we haven't really done then
Speaker 5: episode about how to start a podcast. People have always
Speaker 5: asked for that, and it's like, it's really not that difficult.
Speaker 4: It doesn't take a lot of money.
Speaker 5: Yeah, we use anchor for now do the right thing
Speaker 5: Spotify and yeah that's a fact. So and they distribute
Speaker 5: our show to like eight different channels, so like iTunes, Spotify,
Speaker 5: where else are we on?
Speaker 2: Podbean?
Speaker 3: Podbeans, Stitcher, Stitcher and all that stuff?
Speaker 5: So yess, all you do is you recorded and then
Speaker 5: you uploaded from the computer or whatever the one thing
Speaker 5: and then yeah, you put it out.
Speaker 3: So that's the easy book.
Speaker 4: It's really easy.
Speaker 3: The heart.
Speaker 5: The hard part is to actually grow the audience, right,
Speaker 5: that's the most the toughest, that's most people struggle with.
Speaker 3: So how'd you how'd you call your audience?
Speaker 4: Honestly, and we like to say it was done pretty organically.
Speaker 4: I did already have I mean I would say a
Speaker 4: regular size not even a regular size following, because I
Speaker 4: had the blog and I was very active on Twitter
Speaker 4: since nine. I was a part of black Twitter. Like
Speaker 4: when we started, you know, when we started the podcast,
Speaker 4: I did, I was maybe sitting on forty thousand followers,
Speaker 4: so I was like, okay, let me just feel this.
Speaker 4: This is something new that I have. Let me shoot
Speaker 4: this out to them. And then I had a lot
Speaker 4: of friends also with a lot of followers. So I
Speaker 4: think by our third episode, I brought on Trey Pizzy,
Speaker 4: who's a rapper in the Bronx. He has his following
Speaker 4: and then by episode six or seven, we had b
Speaker 4: Simone who is now At the time she only had
Speaker 4: three hundred thousand followers. She is now she's now on
Speaker 4: tour with Martin Lawrence.
Speaker 2: Yes, she was on the show with a little kid
Speaker 2: when they.
Speaker 4: She is our first episode of twenty twenty. We have
Speaker 4: gone together and what she's done, And like I said,
Speaker 4: I know, I knew Maul prior. So Maul was on
Speaker 4: episode thirty from the Joe Button podcast and we just
Speaker 4: literally brought all of our friends who were already in
Speaker 4: this space because we're like, Okay, they have podcasts, people
Speaker 4: maybe want to hear them on another one.
Speaker 3: So cross promotion.
Speaker 4: We cross promoted a ton and it wasn't until we
Speaker 4: landed on loud Speaker and had that Brilliant Idiot's feature
Speaker 4: that literally shot us up thirty thousand people. That was
Speaker 4: our game changer.
Speaker 5: Changed everything it did.
Speaker 4: And then what's crazy is I thought that that was
Speaker 4: our biggest jump. And then we had Rory on from
Speaker 4: the Joe Button podcast and continued with just really dope
Speaker 4: content that our numbers kept growing. So it wasn't just
Speaker 4: the spike from Brilliant Idiots. We were able to keep
Speaker 4: those listeners obtain them and then keep growing.
Speaker 5: So being on Brilliant Idiots or idiots that's Charlemagne's podcast.
Speaker 5: Let us know that increased your listener base by thirty
Speaker 5: thousand per episode, per yes.
Speaker 4: Per episode, So so we literally went from like ten
Speaker 4: to twelve thousand a week, and after that we were
Speaker 4: seeing between thirty and forty thousand.
Speaker 3: How many listeners do they have?
Speaker 4: Oh god, they probably get a quarter million.
Speaker 3: Quarter million per episode?
Speaker 2: Yeah wow, yeah, yeah, how'd you get connected with them?
Speaker 4: So I want to well, a king who was a
Speaker 4: part of Loudspeaker. I remember he got brought into like
Speaker 4: our third episode of recording and the studio at the time,
Speaker 4: the guy who was the owner of that was just like, yo,
Speaker 4: these girls are dope. So he came in and listened
Speaker 4: to us, and he was like, Yo, y'all got something here.
Speaker 4: Keep working on it. We were at three episodes in.
Speaker 4: He didn't know we were gonna last a month later
Speaker 4: because podcasts start and don't finish. They're not consistent. So
Speaker 4: he's like, y'all keep going, y'all got something good, And
Speaker 4: me and him maintained a friendship until it was just
Speaker 4: like listen, we just sold out a show. Our numbers
Speaker 4: are going up. We're now almost ten k a week, like,
Speaker 4: bring us on the network. We're doing this so and
Speaker 4: then we decided it with Charlemagne also because he's on
Speaker 4: the network. They were like, okay, we'll bring you along.
Speaker 4: The Brilliant is the first.
Speaker 5: So yeah, I'm glad we're having this conversation for a lot,
Speaker 5: especially for people that are starting podcasts, because this is
Speaker 5: all stuff that we're learning, like we didn't know because
Speaker 5: me and Troy never listened to podcasts before before we
Speaker 5: start a podcast.
Speaker 3: We still only listen to podcasts to be honest.
Speaker 2: Hoble Decisions is now on the subscribe to.
Speaker 4: It, so you've already said you couldn't make it. It
Speaker 4: gets a little run.
Speaker 5: I got to make sure my son's not in the
Speaker 5: car phones needed so, but it's it's important for people
Speaker 5: to notice because nobody really knows this stuff. So the
Speaker 5: podcast world is kind of similar to the music industry.
Speaker 5: I'm finding out very much where it's like the music industry,
Speaker 5: you have labels, right, so you have like a death cham,
Speaker 5: you have Universal, you have labels, right, so you have
Speaker 5: networks in the podcast game, so you're on loud Speaker.
Speaker 3: Yes, that's that's a network.
Speaker 4: So, and we're on a network with probably, as we mentioned,
Speaker 4: the top one percent of podcasts specifically in the black
Speaker 4: space of podcasting. I'm amongst the top. So there's the
Speaker 4: Read Read Friend Zone, who also does touring. They just
Speaker 4: had a they just went on tour with McDonald's at HBCUs.
Speaker 4: Of course, you have Angela's Lip Service, which I love
Speaker 4: and I love her, and also brewin Idiots with Charlemane
Speaker 4: Andrew Schultz and Flavorant too, which Andrew is now selling
Speaker 4: out everything. He's doing everything.
Speaker 5: So yeah, so that's so that's a that's a network.
Speaker 5: You have shouts shout out to our brother willow to
Speaker 5: sixty seven and Keilly, congratulations. They just signed with Barstool.
Speaker 4: Marstol's huge.
Speaker 5: That's a network. So there's a few other networks so
Speaker 5: and similar to a record label. So like if you
Speaker 5: if you're a deaf jam artist, right, it's easy. They're
Speaker 5: gonna they're gonna collab with other deaf jam artists, right.
Speaker 5: So if gz's on deaf Jam and they just got
Speaker 5: a new artist on death Jam, the best way to
Speaker 5: give him that look is to put him on a
Speaker 5: record everybody. So it's like quality control, right, like quality control,
Speaker 5: Like they got a little baby. The best way to
Speaker 5: give him a look is to put quab on a hook.
Speaker 5: So now you come on to the label for pretty
Speaker 5: much for the people to understand it.
Speaker 2: And who's featured on your first single?
Speaker 3: They put you on, idiot? So how did that? How
Speaker 3: did that work? Like? Did they have to?
Speaker 4: And I knew they were scared of us. We literally
Speaker 4: were also on only for the last twenty twenty five
Speaker 4: minutes of the episode. So Andrews Charlamagine did a whole episode.
Speaker 4: We come in the last twenty twenty five minutes. So
Speaker 4: to have been able to reach thirty thousand new listeners
Speaker 4: in a twenty to twenty five minute here you go,
Speaker 4: Like they put us on the hook. We didn't even
Speaker 4: get a purse.
Speaker 3: So they did they have to get the okay from Charlemagne.
Speaker 4: Chris Morrow, who was head of loud Speaker. He I'm
Speaker 4: sure they did.
Speaker 3: Spoken He's like it's cool whatever.
Speaker 4: They were like these girls are ready.
Speaker 5: Now because it's interesting because like I said, so, all right,
Speaker 5: so in this equation, if you're a loyal listener to
Speaker 5: or Alsha, we're like coch Records, like, we're comply, we're
Speaker 5: completely independent, and we're just flying by the bootstraps.
Speaker 3: We don't know anything. We're just figuring out as we go.
Speaker 5: So it's good to notice stuff because it's like, oh,
Speaker 5: this is how these things actually work. On the other
Speaker 5: side of the table, we're like the underdogs in this
Speaker 5: whole scenario.
Speaker 4: Well no, even talking to you guys. A lot of
Speaker 4: people look at podcasting as it's a hobby, it's something
Speaker 4: to do with your friends. And I remember even the
Speaker 4: conversation Weezy and I had before starting the show. I
Speaker 4: was just like, listen, if we're going to follow the
Speaker 4: model to try to make money on this thing, we
Speaker 4: got to look at this as a business. We have
Speaker 4: to operate as a business. And I don't see no money. Girl.
Speaker 4: I got a career.
Speaker 2: I'm going to it.
Speaker 4: I got a plan, you know, I never in my
Speaker 4: wildest dreams again. We started this podcast less than three
Speaker 4: years ago, April of twenty seventeen. It's now twenty twenty
Speaker 4: and and we've done We're now on our second technically tour,
Speaker 4: and like I said, we made a quarter million dollars
Speaker 4: last year on what a lot of people see as
Speaker 4: a hobby and I was able to leave what I
Speaker 4: thought would be my career for the next twenty thirty years.
Speaker 3: And it's only gonna get bigger from you.
Speaker 4: Yeah, that's the plan. That's the plan.
Speaker 5: Sure, so all right, so we only go in the
Speaker 5: next time, we're gonna talk about the business breakdown how
Speaker 5: you're actually making money. But before that, you said, like
Speaker 5: in the podcast world, there's like politics like stuff like that, right, yes,
Speaker 5: so can you talk about that briefly because it's like,
Speaker 5: so like if you're on one network, you might not
Speaker 5: be able to collab with someone on another network.
Speaker 4: No, I haven't seen that really happen. But we're all humans,
Speaker 4: so you have I don't want to say human era,
Speaker 4: but human relationships. And so you do have people who
Speaker 4: aren't friends or have a history for some personal reasons
Speaker 4: and now you'll probably never see them collab and' that's
Speaker 4: just more so. Yeah. That, And then you also have
Speaker 4: to look at it as a business, like does it
Speaker 4: make sense for me to go on a podcast that
Speaker 4: talks about cooking?
Speaker 2: Probably somebody might have a food finish.
Speaker 4: Look okay, But you also have to look at it like, okay,
Speaker 4: does this make sense? For me to collab with this person,
Speaker 4: does it benefit my brand? Does it benefit their brand?
Speaker 4: And again, also like I said, there is the human
Speaker 4: aspect of things. So even though we're all podcasters, that
Speaker 4: just like all rappers, aren't friends all podcasts.
Speaker 5: And it's like I said, the whole underworld of podcast
Speaker 5: So I definitely thank you for giving us information. Thank
Speaker 5: my brother Whilow. He gave us a lot of Chad
Speaker 5: from eighty five South show I.
Speaker 4: Love I love all the I love Carlos and DC's
Speaker 4: still waiting for them to come on. But no supporting
Speaker 4: everything there yea.
Speaker 5: They just give us game and it's like you know,
Speaker 5: those those guys are established in the podcast world. So
Speaker 5: like this podcast award shows, it's like iHeart and it's
Speaker 5: like different things and it's like exclusive deals now that
Speaker 5: that podcasters are signing like exclusively where apples on Spotify,
Speaker 5: and it's so much different stuff.
Speaker 4: Well, we're going to see in the space of podcasting
Speaker 4: even over like it's just getting started, specifically in our
Speaker 4: space where talk radio has been out Howard Stern. What
Speaker 4: I'm doing now isn't new. We're talking about sex in
Speaker 4: the same way that Howard Stern did he brought on
Speaker 4: porn stars and had them do wild things, but it
Speaker 4: was just talk radio. Talk radio is essentially what podcasting is.
Speaker 4: But in our I guess communities, we didn't listen to
Speaker 4: talk radio. No one wanted to turn on and hear
Speaker 4: people talk. But now we're getting in a space where
Speaker 4: it's very open and again, the everyday person is finding
Speaker 4: themselves with a podcast with a lot of listeners they.
Speaker 2: Find because they found a lot of value in it. Right, So,
Speaker 2: like this is the way we educate now, Like we
Speaker 2: used to get educated through the music. The music so
Speaker 2: much that we listen to. Now where the kids listen
Speaker 2: to now not the same message, right.
Speaker 4: Yeah, No one wants to pick up many books. Really,
Speaker 4: they want to get it in one hundred and forty
Speaker 4: character tweet what's going on, and that's the limit to
Speaker 4: what they're reading.
Speaker 2: So we're putting it. We're putting it through the airs
Speaker 2: the same way we learn from music. Now we're putting
Speaker 2: this education through the airs because that's what people have.
Speaker 2: They have their phones. They could just hit the podcast,
Speaker 2: right and they go away with the education.
Speaker 3: That's the fact.
Speaker 5: So all right, So the next segment we're gonna we're
Speaker 5: gonna get to what everybody wants to know is how
Speaker 5: do you make money on a podcast?
Speaker 3: We're gonna blow it out the water for sure, all right.
Speaker 5: So in this segment, we're going to go into the
Speaker 5: deep dive of the numbers. As you said, you're not
Speaker 5: doing a podcast just for fun, You're doing it business
Speaker 5: full time.
Speaker 2: I mean, you walked away from a full fledged career.
Speaker 4: Yeah, from being a public accountant. I walked away. And again,
Speaker 4: I spent four long, stressful years of my life getting
Speaker 4: getting the degree to that point, just to get to
Speaker 4: that point, and I left it within the first year.
Speaker 2: Can you can you just talk about that for just
Speaker 2: like a second, like the feeling or the build up
Speaker 2: to knowing that, you know what, I have to leave
Speaker 2: or I can't do both at the same time anymore.
Speaker 4: I mean it came from not only just juggling time.
Speaker 4: I mean when I first started my job, and I
Speaker 4: started in July, so it was right before we got
Speaker 4: into busy season, and me and her were recording still
Speaker 4: like I have to go, So I was like they
Speaker 4: wanted me to stay, and I'm like, I got this
Speaker 4: schedule studio at seven o'clock. I gotta be up out
Speaker 4: of here, like I can't stay. So I mean, when
Speaker 4: I first started my job, I was they thought I
Speaker 4: was sick because I had all these doctor's appointments every
Speaker 4: week and they're like, you need to schedule these on
Speaker 4: another time because we need you to stay these days.
Speaker 4: And I literally was telling them I couldn't stay at work.
Speaker 4: And it wasn't until we started we planned our tour
Speaker 4: and I went into the office to my senior manager
Speaker 4: and finally had to open up, like, hey guys, Fridays,
Speaker 4: I may have to leave early sometimes because I am
Speaker 4: going on a tour. And they're like what, And they're like,
Speaker 4: what do you do? And I'm like, it's like a
Speaker 4: radio show. Because no one really knows what a podcast
Speaker 4: is all the way, so I'm like it's like a
Speaker 4: radio show. They're like, really, what do you talk about?
Speaker 4: And I was like, women empowerment, you know, that's my
Speaker 4: that was my har I didn't want to, you know,
Speaker 4: and you know, dating your relationships didn't add in the
Speaker 4: section there. And then it wasn't until like I'm being
Speaker 4: noticed at my d and I event from partners at
Speaker 4: my firm like oh my god, I knew you worked
Speaker 4: at one of the big fours, but I didn't know
Speaker 4: which one. And then I'm being spotted in the cafeteria
Speaker 4: during the week and I'm just like, this isn't gonna
Speaker 4: hold up much longer. So yeah, in the beginning, it
Speaker 4: was hard to balance it the anxiety of leaving. I
Speaker 4: literally was like, Okay, I made my salary in the
Speaker 4: first five months of twenty nineteen. I matched it with
Speaker 4: what I was doing with the podcast, and so before
Speaker 4: I left, I kind of set a date to myself.
Speaker 4: I was like, I don't want to do another busy season.
Speaker 4: Busy seasons and public accounting. I was crying weekly. I
Speaker 4: was getting into work at nine o'clock, wasn't leaving the
Speaker 4: office until one two in the morning. And then they
Speaker 4: said I wasn't saying late enough because there was people
Speaker 4: saying till five. I said, not me, I'm getting my sleep,
Speaker 4: and so, you know, just them even feeling like I
Speaker 4: wasn't giving them enough time, and I'm like, I'm working
Speaker 4: nine to two am.
Speaker 2: That's crazy.
Speaker 4: So I'm busting seventy eighty hour weeks and I'm like,
Speaker 4: I'm giving someone else seventy eighty hour weeks of me
Speaker 4: at a salary. I said, those additional hours and even
Speaker 4: the hours I'm giving them. If I put that into myself,
Speaker 4: what could I really make? And so I paid off
Speaker 4: some of my credit cards, I started the savings, and
Speaker 4: I was raising a single parent household. My mom was
Speaker 4: a tech nurse. We grew up Section eight food stamps.
Speaker 4: That's my life. So the idea of a savings I
Speaker 4: had never had, my mom has never had, my dad
Speaker 4: has never had a savings account was not something I
Speaker 4: grew up knowing about. So I wanted to make sure
Speaker 4: I had a safety net just in case. So got
Speaker 4: my savings, paid off my debt, raised my credit score
Speaker 4: to where I was like, Okay, maybe I could get
Speaker 4: a couple of things now, and left my job.
Speaker 3: Gotta do it to do it all right?
Speaker 5: So that podcast made a quarter million dollars in the
Speaker 5: first six months of twenty nineteen.
Speaker 4: Right, No, so a quarter million dollars in twenty nineteen.
Speaker 4: Twenty nineteen, we made a quarter million dollars through all
Speaker 4: of our avenues. But by May, which is when we
Speaker 4: finished our first tour with ads with Patreon, with that,
Speaker 4: I had matched my accounting salary, so I had made
Speaker 4: sixty thousand. So I'm looking, I'm like, okay, So I
Speaker 4: made about sixty thousand and five months with the podcast.
Speaker 4: I just worked half a year. So I saw one
Speaker 4: hundred grand in like the first half of twenty nineteen,
Speaker 4: most I've ever seen in my life. And so I
Speaker 4: was like okay, And again I gave all of these
Speaker 4: hours to a corporation. I was like, what can I
Speaker 4: do the next six months? So yeah, I left in June.
Speaker 5: All right, but yeah, all right, So how did you
Speaker 5: make the money. So there's a couple of different ways
Speaker 5: how you make money on the podcast and your guys specifically.
Speaker 5: So first I want to talk about Patreon. Yes, Patreon
Speaker 5: is something that once again mat out to them. We
Speaker 5: didn't know anything about Patreon n til we started a
Speaker 5: podcast and somebody actually put in a comment on Instagram
Speaker 5: like you guys have a Patreon on and.
Speaker 2: I'm like, yo, you know what Patreon is? Like no,
Speaker 2: I'm like, all right, let me just type it in.
Speaker 2: Let's see what this is.
Speaker 4: Actually, that's the one site that there's a ton of
Speaker 4: Google about. Like, when you start podcasting, there is no
Speaker 4: blueprint to what we're doing. There's not so I can
Speaker 4: give you all of the steps that I did exactly.
Speaker 4: That doesn't mean you're gonna see the success money I made.
Speaker 4: There's just really no blueprint of this, but Patreon there is.
Speaker 4: And again, at this point, when we first started the podcast,
Speaker 4: we were paying for studio, we were paying for edits,
Speaker 4: we needed fires, we need there was expenses coming out,
Speaker 4: and we were like, okay, let's find a way to
Speaker 4: bring money in, and so we started our Patreon accaus.
Speaker 5: So, all right, so you guys really doing really well
Speaker 5: with Patreon, So can you talk about that, Like what
Speaker 5: what's your model for Patreon?
Speaker 4: So for Patreon, we wanted to you have to give
Speaker 4: them more than what they're getting. So as podcasting, I
Speaker 4: don't think people realize like the amount of information we
Speaker 4: give out that's for free to a lot of people.
Speaker 4: And we started growing. We really have supporters. I like
Speaker 4: to think of our audience as there are our sisters,
Speaker 4: they are our best friends, We're in their head as
Speaker 4: those things, and so being as vulnerable as we have
Speaker 4: in transparent with our lives, people wanted to support us,
Speaker 4: but we were just giving them content for free. So
Speaker 4: we were like, okay, what can we give them for
Speaker 4: a subscription. That's what Patreon is it's a subscription. It's
Speaker 4: a subscription platform that you could add to your already
Speaker 4: present platform.
Speaker 5: For creatives question and it doesn't have to be podcasting
Speaker 5: any videos. Anybody can have a patri You can have
Speaker 5: a Patreon g account and how much you make a
Speaker 5: Patreon So.
Speaker 4: Currently we're seeing close to nine grand.
Speaker 3: A month, So what do you? What do you? What
Speaker 3: do you have?
Speaker 4: So right now we offer a two dollars tier, a
Speaker 4: five dollars tier, and a fifteen dollars tier, and for
Speaker 4: our fifteen dollars patrons and five dollars patrons, they get
Speaker 4: three bonus episodes a month. So as a creator, we
Speaker 4: are you know, creating now seven to eight episodes a month.
Speaker 4: And then for our fifteen dollars tier patrons, we send
Speaker 4: them out merch. So every four months they are able
Speaker 4: to receive merch from us, and it can be anything
Speaker 4: from a crew neck, a sweatshirt, a T shirt, socks,
Speaker 4: a mug, and so every four months they're now getting
Speaker 4: merched that you can only get as being a top
Speaker 4: tier patron, which is dope because now that we do
Speaker 4: live shows and they come in with the merch, we
Speaker 4: know that they're supporters and it's just a different connection
Speaker 4: that we have with them, but also it allows them
Speaker 4: to have their own community boards, they talk with each other,
Speaker 4: We give information that we only give to our patrons
Speaker 4: that we don't put on our public platforms. And then
Speaker 4: now that we are also on tour, it's the only
Speaker 4: place that you can be to get access to pre
Speaker 4: sale tickets, which was a big thing because our Patreon
Speaker 4: community sold out our VIP tickets for our New York
Speaker 4: show before it was even open to the public. So
Speaker 4: people feel like, you know, they're still getting value and
Speaker 4: being a part of that community.
Speaker 3: Sope, and how long did it take to grow? How
Speaker 3: many patrons do you have?
Speaker 4: We have about fourteen hundred.
Speaker 3: How long did it take to grow deck?
Speaker 4: We started our Patreon account December of twenty seventeen, and
Speaker 4: I can remember shit, sorry, I think we started with
Speaker 4: maybe getting eighty dollars a month and then that grew
Speaker 4: to two and three hundred and it's a slow climb.
Speaker 4: But then that's when we went from giving them one
Speaker 4: episode to two episodes to now three episodes. So we've
Speaker 4: grown to let them know that they're getting you know,
Speaker 4: their money.
Speaker 3: Now.
Speaker 2: That was crazy. The first month we started Patreon, like
Speaker 2: I said, we had no idea, like even creating the tiers.
Speaker 2: It was like how we even price it. We try
Speaker 2: to figure out what would make sense, and then like
Speaker 2: the first month we had like two people.
Speaker 4: Oh, we were happy because we were like cover our studio.
Speaker 4: Like now we weren't having to pay for the studio
Speaker 4: because these five people who you know wanted to support
Speaker 4: us was now it was covering our costs.
Speaker 5: No, Patreon has a great idea, and like I said,
Speaker 5: not just for podcasts, any creative that's looking to grow organically,
Speaker 5: because what it allows is for your your natural supporters,
Speaker 5: people that really really supports you to support you financially.
Speaker 5: And it's not just charity to get something for it
Speaker 5: as well. So, like what we've done with our Patreon
Speaker 5: is that we've given like the top tier, top two tiers,
Speaker 5: access to our online university, which called Eyo University. They
Speaker 5: also get access to live stream events all of our events.
Speaker 5: They get discounts to our events, I think, to.
Speaker 2: The events and to the and to our merch but
Speaker 2: when they go to Leader dot com about.
Speaker 3: Emerging, they get FaceTime at the highest level.
Speaker 4: Right, yeah, we're going to So like now we started
Speaker 4: to call Girl.
Speaker 2: We're in the process of revamping it because it's like, yeah,
Speaker 2: we we've added so much content now that we can
Speaker 2: maybe offer like another episode, So we're gonna start doing things.
Speaker 5: Like that too, maybe even transcripts, transcripts episode people want
Speaker 5: to like, they take note, they want to open above.
Speaker 5: So I really like when you told me that you
Speaker 5: was making nine thousand a month for for Patreon. I
Speaker 5: really like that because it's a way to because like
Speaker 5: you said, the podcasts are free, so it's like it's
Speaker 5: hard for podcasters to provide so people don't understand how
Speaker 5: much work it takes to take to a podcast.
Speaker 4: It's a full time, full time.
Speaker 2: And the time too. The time too was like it's crazy.
Speaker 4: Yeah, but even so, and then travel, Oh and that's
Speaker 4: what I was gonna say. So with those funds, we
Speaker 4: were able to, like I told you, our merch for
Speaker 4: our tour this go around calls us damn near eight grand.
Speaker 4: Like it's expensive to buy merch, to sell merch, to
Speaker 4: go on the road. And so our very first tour
Speaker 4: that we did, mind you again, just being on a network,
Speaker 4: we still own a lot of our content, and so
Speaker 4: our first tour we had no agent, so Patreon funded
Speaker 4: our first tour. We spent about twenty thousand dollars getting
Speaker 4: the venues, and this was throughout eight cities. We did
Speaker 4: thirteen shows, and we literally were like, okay, let's look
Speaker 4: at our analytics. What cities are we going to. We
Speaker 4: looked at our SoundCloud analytics and was like, okay, we
Speaker 4: have audiences here. We picked what we would feel comfortable
Speaker 4: as far as venue size, and literally when people ask
Speaker 4: we were like, okay, we're going to Atlanta. Google Atlanta theater.
Speaker 4: That's what we did. We googled the city followed by
Speaker 4: the word theater. A list came up, and we started
Speaker 4: emailing and calling those places asking for availability and rental costs.
Speaker 4: And so we went through all of these cities. We
Speaker 4: picked the venues, we got the rental costs, We knew
Speaker 4: what we wanted to stay between as far as money,
Speaker 4: so I think our most expensive venue, of course, was Caroline's.
Speaker 3: How much was that?
Speaker 4: New York City? That one was about five thousand. Yeah,
Speaker 4: and for a mattin Asha. The comedy clubs weren't dealing
Speaker 4: with us at all. They didn't know who we were.
Speaker 4: They didn't really We had a four pm on a Sunday.
Speaker 4: So for you know, for the comedy clubs, they were
Speaker 4: a little bit more pricey. But our venues ranged anywhere
Speaker 4: from you know, our venue in Chicago was our least expensive.
Speaker 4: That one was I don't know. I think we got
Speaker 4: for like one hundred and fifteen hours and it's that
Speaker 4: hundred and thirty people. We did the numbers, we price
Speaker 4: to our tickets. We had our friends check people in.
Speaker 4: We said, here's an extra phone, scan them on event bright.
Speaker 4: We put all of our tickets on e vent Bride
Speaker 4: had our friends at the door. We were like, we're
Speaker 4: not popular, we don't need security. We had no security
Speaker 4: for the first tour, and we knew we had to
Speaker 4: be out at a certain time because we weren't paying
Speaker 4: no overfees. So we runted the venues, kept one hundred
Speaker 4: percent of the door, and we covered our own hotel
Speaker 4: and transportation expenses. So for some of the cities, I
Speaker 4: was like, girl, I'm staying with you, even though we
Speaker 4: have even though I'm on tour, I'm staying with my homegirls.
Speaker 5: How many cities? How many city you doing your first one?
Speaker 4: Our first tour, we did eight cities and in about
Speaker 4: three or four of the cities. We had to add
Speaker 4: an extra show because we sold out.
Speaker 3: The first show. How much money did you make on
Speaker 3: your first tour?
Speaker 4: Our first our first tour, we made about one hundred
Speaker 4: and ten thousand profit. If you take out the venue calls,
Speaker 4: we saw almost one hundred grand.
Speaker 5: And but now you got an agent. Yeah, that's changed
Speaker 5: some things changed the game for you.
Speaker 4: Yes, we are now signed to w with me and
Speaker 4: they are now doing our second tour and we went
Speaker 4: from doing eight cities to seventeen cities.
Speaker 5: And how has that helped you as far as like
Speaker 5: boost up the amount of cities.
Speaker 4: It's been amazing because we don't have to we don't
Speaker 4: have to call the venues and be like, hey, so
Speaker 4: we want to do a show Like that was the thing.
Speaker 4: We're walking into these venues. We're doing tech, we're doing sound,
Speaker 4: we're making sure the green room is cool, we're handling
Speaker 4: the guest list. They're like, y'all don't have anyone. And
Speaker 4: it was literally me and my co host with our
Speaker 4: friends that wanted to help. And so we're going into
Speaker 4: these venues as the booker, the talent, the management, the
Speaker 4: producers of everything. Now the agent, No, the agent takes
Speaker 4: care of booking the venues, and we now have a
Speaker 4: tour manager and a tour assistant that deal with the
Speaker 4: writer's production to where we can now show.
Speaker 3: Up and put on a show and get paid.
Speaker 4: Yes, our assistant we pay salary, our tour manager we
Speaker 4: pay salary, and the agent takes a percentage. Writers writers
Speaker 4: so like the things the hospitality writer, but they ask
Speaker 4: for in our green room. So I want it to
Speaker 4: be like I want with the purple ones taking it out.
Speaker 4: But I was like, no, let me stop. But I
Speaker 4: was like, ooh, we talent.
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Speaker 4: We went to Howard Theater, which was one of our
Speaker 4: biggest venues, and my name was on the room and
Speaker 4: I was like, I need all them pictures, but no,
Speaker 4: I'm a writer. It's Tito's which I might have to
Speaker 4: up that because it'd be going before the show start,
Speaker 4: So I got Tito's my co host has like red Bull,
Speaker 4: like it's simple. That's our hospitality writer. And then we
Speaker 4: have our production writer. So what we need on stage,
Speaker 4: the music that we're going to play, the host, what
Speaker 4: time we want them and come out. So we still
Speaker 4: are very much in charge with the production of our show.
Speaker 3: Okay, and that's dope because that's important to us.
Speaker 5: It's so the podcast game is becoming like a real,
Speaker 5: real crazy thing where it's like, as a podcast, you
Speaker 5: can go on tour just like a musician can go
Speaker 5: on tour, and you get the same benefits and it's
Speaker 5: like what you described for your first ship. That's like
Speaker 5: where we're at right now because we're doing we're on
Speaker 5: our tour right now where we do everything ourselves.
Speaker 4: So that's the thing that I will say a lot
Speaker 4: of people see a lot of podcasts going on tours
Speaker 4: or doing live shows and they automatically think they have
Speaker 4: to do it. I would go against that. I think
Speaker 4: a lot of people think that, you know, if they're
Speaker 4: not doing live shows, then they're not successful, and I
Speaker 4: think they need to focus on maybe reaching their audience
Speaker 4: more before just Okay, we're going to do a live show,
Speaker 4: because I do know a lot of podcasters that are like, Okay,
Speaker 4: it's time for me to do a live show, and
Speaker 4: then they get the venue, they start selling tickets and
Speaker 4: no tickets.
Speaker 5: But what we did, and this is a tip for people,
Speaker 5: what our blueprint was. We did networking events. We did
Speaker 5: free networking events in six cities in America. We did
Speaker 5: La Chicago, Houston, New York, Atlanta, anywhere else got them
Speaker 5: five we did five free and no we're not a
Speaker 5: networking event. We did five free networking events last year free,
Speaker 5: completely free come and we just made money off of
Speaker 5: merch and the bar. We split percents on the bar, right.
Speaker 5: We did that for a few different reasons. A. We
Speaker 5: wanted to just get out and touch the cities to
Speaker 5: interact with the people. And we used it as a
Speaker 5: real time gauge to see how hot we was in those.
Speaker 4: I really liked that It's show our first live show again.
Speaker 4: Like I was I was telling you guys before, as
Speaker 4: an accountant, I'm looking at margins and break even and
Speaker 4: all of the things necessary and looking at what we
Speaker 4: had to put out and so what we needed to
Speaker 4: sell tickets at. We did have our studio that we
Speaker 4: recorded at at the time, he put up the money
Speaker 4: and then we paid him back with the ticket sales.
Speaker 4: But we literally our first show, we saw no money
Speaker 4: at all, and we did We weren't doing it for money,
Speaker 4: but we were doing it to reach our audience. So
Speaker 4: I would say that that would maybe be another tip
Speaker 4: is to make sure you price the tickets at something
Speaker 4: where you could at least break even and not to
Speaker 4: look at your first live show as something to make
Speaker 4: a ton of money off of. So maybe sizing your
Speaker 4: venue down with something that's not going to cost a lot.
Speaker 5: Yeah and yeah, so it's it's dope because it's all
Speaker 5: learning experience. It's just like so for us now, like
Speaker 5: I said, we're in this stage where we're not signing
Speaker 5: to anybody and we don't have any booking ages or anything,
Speaker 5: so we're doing all this stuff.
Speaker 3: It's a lot of work.
Speaker 5: That's why we kind of like spread it out like
Speaker 5: six weeks in between shows, and we do too, so
Speaker 5: we do like a live podcast and we do a
Speaker 5: workshop too, so it's like a two day event. But
Speaker 5: when we got invited, like I said, shout at eighty
Speaker 5: five South and we got invited to they were guested
Speaker 5: on lip Service on the Lip Service Angela Yee's podcast.
Speaker 5: So we went to the show that they had in
Speaker 5: New York City. No, and where was it at?
Speaker 3: Joint?
Speaker 2: Uh Lincoln Hole?
Speaker 5: Was Lincoln Hold? I think it was, yeah, but it
Speaker 5: was so they were guessed on lip Service. So we
Speaker 5: got there before eighty five South got there, so they
Speaker 5: were They brought us to their like room, the green room,
Speaker 5: and like they had the liquor bottles and it was
Speaker 5: like a real like backstage for performer.
Speaker 4: But as a podcast, especially if you're doing the like
Speaker 4: you're an artist like and so yeah, it's entertainment being
Speaker 4: on tour, Like we're going through writers, we have day calls,
Speaker 4: we have might like we have sound checks, we have
Speaker 4: it's really crazy, like and when I'm talking to my
Speaker 4: friends who are in the music industry, they're like, you know, dang,
Speaker 4: you have like a real tour, like a real schedule,
Speaker 4: like and I'm like, yeah, it's kind of like I'm
Speaker 4: a music artist is kind of.
Speaker 5: Yeah, But I say, I have to say, it's like
Speaker 5: it's a it's always a progression in the business. So
Speaker 5: it's like, as you so now you you have staff
Speaker 5: that handles your touring for you.
Speaker 3: That helps it out.
Speaker 5: Now you can add more shows and it makes it,
Speaker 5: you know, easier transition. And that's something that a lot
Speaker 5: of times people don't really think about as far as like,
Speaker 5: especially like with a podcast or any type of creative
Speaker 5: it's like there's more to it than just the content.
Speaker 4: But I think, I think, and it's one of the
Speaker 4: things that we're trying to get now. I don't think
Speaker 4: people realize the importance of a team, and so for
Speaker 4: a lot of the beginning of us, it was just
Speaker 4: me and her and we did We thought we could
Speaker 4: do it all. Like like I said, we were every
Speaker 4: position imaginable, and it's there's only so far that you
Speaker 4: could take yourself before you create a team. So you
Speaker 4: guys having someone behind the camera, that's hope. You guys
Speaker 4: now don't have to deal with the video element of
Speaker 4: something and you have him doing that. Us now having
Speaker 4: an engineer helps without me having to do the editing.
Speaker 4: When we're dealing with a tour, we're looking for an
Speaker 4: assistant social media person like you. It takes a team,
Speaker 4: which I think is why you have these people like
Speaker 4: Angela Yee and Brilliant Idiots and Joe Budden who has
Speaker 4: been able to go so far because they have people
Speaker 4: that have their roles.
Speaker 5: That's the fact. Eighty five South show. So they are
Speaker 5: nineteen people and they said they started with they was
Speaker 5: doing I think like one hundred to two hundred people.
Speaker 5: Now they do like three three thousand three people.
Speaker 2: They started out with a wood table and three microphones. Yes,
Speaker 2: you know what I'm saying.
Speaker 4: So I mean, get anyone, anyone looking to get into
Speaker 4: the space, if they're looking for it to be a business,
Speaker 4: this definitely is something that you can grow to be
Speaker 4: like very you know, profitable.
Speaker 3: So hosting you get paid on hosting tour.
Speaker 4: Yes, ianns hostings. That just goes with bookings. And I
Speaker 4: love it because it's literally like bro, I'm getting paid
Speaker 4: to talk. It's like like this is still it's a
Speaker 4: nuance that I can't even explain. Like I'm the one
Speaker 4: that had to be told to shut up in the classroom,
Speaker 4: like talking too much.
Speaker 5: You know.
Speaker 4: So they're speaking engagements right now. We're trying to do
Speaker 4: after parties just again, just to be more after our
Speaker 4: live shows. Again. You have to realize that the booking
Speaker 4: of hostings and clubs, that whole scene has changed they
Speaker 4: realize that certain people aren't bringing it out. Just because
Speaker 4: you have a million followers doesn't mean you're even going
Speaker 4: to bring a crowd so right now, because promoters don't
Speaker 4: do that as much anymore, it's us trying to y'all
Speaker 4: don't understand though our reach is here. So as far
Speaker 4: as club hostings, that's not really a thing, but it's
Speaker 4: more so yeah, speaking engagements and and we're doing Mocha
Speaker 4: Fest in Jamaica, so that's a booking where it's not
Speaker 4: really talking, but we're going to be doing a live
Speaker 4: show in Jamaica.
Speaker 3: The agent handles that stuff yourself.
Speaker 4: No, got booked on that by ourselves.
Speaker 5: Okay, Yeah, So another major portion of your money comes
Speaker 5: from ads, right, yes.
Speaker 4: Ads, And that's probably one of the hardest things for
Speaker 4: podcasters and it's probably the one thing that they look
Speaker 4: to start to get is ads. And that's the toughest
Speaker 4: thing I think to get as as a podcaster. You
Speaker 4: don't know who to reach out to, you know, Okay,
Speaker 4: we talk about sex, Okay, Blue Choo, Adam and Eve, like,
Speaker 4: there's certain brands that we know would align well with us,
Speaker 4: But who do you get in touch with to say, hey,
Speaker 4: give me money so that I can say your name.
Speaker 4: It's like it's it's hard to come about. So Loudspeaker
Speaker 4: plays the middle man in that they bring in majority
Speaker 4: of our ads outside of any ad agency. Is that
Speaker 4: just reach out to us personally.
Speaker 2: Prior to Loudspeaker, were you guys when you were doing independently,
Speaker 2: how did you get those people or we did?
Speaker 4: I remember this guy hit us up and was like
Speaker 4: I got a song, and I think we charged him, like,
Speaker 4: I come on for one fifth. We got other people
Speaker 4: that would send us stuff and we were doing ads,
Speaker 4: but we were doing for like fifty dollars, like just
Speaker 4: so that we can, well, this will cover our studio time.
Speaker 4: So you know, when we first started, we we literally
Speaker 4: were getting We thought it was anything that mattered. Oh
Speaker 4: we're making money. But then as we got further and
Speaker 4: we saw that our audience really bought into the things
Speaker 4: that we said. Again, our relationship with our audience was
Speaker 4: most important. So we had sex toy companies that hit
Speaker 4: us up. We were like, we're not giving an ad
Speaker 4: until we try the product. So there's been companies that
Speaker 4: have set us.
Speaker 3: Try it out.
Speaker 4: So there would be companies that would hit us up,
Speaker 4: and I was like, girl, my vibrator died the first time. Like,
Speaker 4: we're not doing that ad on the show.
Speaker 2: So.
Speaker 3: I know, but serious.
Speaker 4: So I think it's important that you're not just accepting
Speaker 4: any money that comes in because it's being thrown at
Speaker 4: you at.
Speaker 2: First, or just in general.
Speaker 4: At first, we were like listen, like we we were
Speaker 4: talking about how much we liked our vacation in Thailand.
Speaker 4: We would get DMS because you said you're going to Thailand.
Speaker 4: I'm going. Now where did you say? And we noticed
Speaker 4: just how much like people were following what we were saying. Yeah,
Speaker 4: we had a strong impact. And I was like, well,
Speaker 4: if we're gonna have our people spend their hard earned
Speaker 4: dollars not only at our shows but in products that
Speaker 4: were endorsing, I want it to be worth endorsing. So
Speaker 4: that became important, I know, like just recently, a tobacco
Speaker 4: company hit us up. I said, are we not doing that?
Speaker 4: I don't care how much to pay us, I'm not
Speaker 4: endorsing tobacco. So it's also just really having that you
Speaker 4: know that all money isn't worth it.
Speaker 3: N That's a fact.
Speaker 5: Yeah, And we told all that before in another episode
Speaker 5: like CPM how to engauge that. Can you just talk
Speaker 5: about that like.
Speaker 4: We so CPM if you google it. This is how
Speaker 4: you can determine how much maybe an AD would be
Speaker 4: worth on your podcast. So twenty five dollars is the
Speaker 4: basic CPM rate. You multiply that by every thousand listens
Speaker 4: that you get. So if you're getting ten thousand listens
Speaker 4: multiplied by twenty five dollars per thousand, that's two hundred
Speaker 4: and fifty dollars, and you can get that per ad.
Speaker 4: And of course the number of ads that you approve
Speaker 4: on your shows up to you. We don't really like
Speaker 4: to go over four, and that's maybe two midi rolls
Speaker 4: and two pre rolls. Most end rolls don't really count
Speaker 4: as anything. No, nobody's buying an end roll. A lot
Speaker 4: of people don't listen to a full podcast, so those
Speaker 4: are normally thrown in for free. But you can decide
Speaker 4: how many you want to take. But again, if you're
Speaker 4: seeing ten thousand, ten thousand listens and you take on
Speaker 4: four ads, that's one thousand dollars for that one episode.
Speaker 4: And if you're someone who maybe records out of your
Speaker 4: house and doesn't have much overhead, you're seeing that as
Speaker 4: profit because now you're not putting that into your production.
Speaker 4: So for us, and sometimes you can give a discount.
Speaker 4: You can be like, okay, I know the standard is
Speaker 4: twenty five, I'll give it to you for twenty two.
Speaker 4: And so you can gauge it all that right now,
Speaker 4: we base it off of about seventy thousand listens and
Speaker 4: that fluctuates. You also normally go based off of your
Speaker 4: numbers for about the sixth sixth week mark, so this
Speaker 4: is net six weeks.
Speaker 2: Because some people look at it like what's your first week?
Speaker 4: Right, yeah, no, no, no, so yes so. And also you
Speaker 4: have to realize when you're getting paid for these sometimes
Speaker 4: you're not getting paid until net thirty or net sixty.
Speaker 4: So even though you're getting this money, you're not getting
Speaker 4: it up front. You're saying the ad and you're not
Speaker 4: seeing that money till down the line. So being kind
Speaker 4: of up on when you're owed when to sound invoices.
Speaker 4: This becomes now a part of the business where you
Speaker 4: need to keep track of what your money is coming
Speaker 4: in and what's going out.
Speaker 2: Now.
Speaker 5: Also it's important for podcasters to understand too, is that
Speaker 5: they allow of the ad agencies they base your numbers
Speaker 5: off of previous pre data like data, so it's like
Speaker 5: where we could be in January right now, and then
Speaker 5: they'll base the numbers off of October. Yeah, and it's
Speaker 5: like six thousand less listeners than what you currently have.
Speaker 5: And then by the time you get paid it's not
Speaker 5: till March. Right now, you got a whole so it's
Speaker 5: like you're always chasing back.
Speaker 4: But also knowing that you can include your numbers not
Speaker 4: only from your audio, but you could be like, yo, listen,
Speaker 4: I also get another thirty thousand views on YouTube, so
Speaker 4: you're allowed to kind of combine those.
Speaker 3: You know.
Speaker 5: It's funny that you said, and I have to cut
Speaker 5: you off with a lot of because I was talking
Speaker 5: once again to one of our good friends in the
Speaker 5: podcast space and they were saying that another ad agency
Speaker 5: that he used to use and that we kind of
Speaker 5: use sometimes they don't they didn't allow that. A lot
Speaker 5: of ads don't allow YouTube.
Speaker 3: Yeah, but it doesn't changing.
Speaker 4: It's changing a little bit now. But also, if you
Speaker 4: guys want to make money for your visuals and your audio,
Speaker 4: you can just base your audio numbers, which is what
Speaker 4: we do now because our videos have been pretty inconsistent
Speaker 4: so it's not fair to the to the you know advertiser.
Speaker 4: But there's Google ad sets, so you can still make
Speaker 4: money off of all of the ads that YouTube is
Speaker 4: putting into your videos as they still please, We're not
Speaker 4: able to be as monetized because of our content. So
Speaker 4: if you have a business, you know, podcast or something
Speaker 4: more kid friendly, which now they even added if.
Speaker 2: Yeah, you have to plus check out, but you.
Speaker 4: Can log in, get your Google ad Sense, and you
Speaker 4: can monetize and get paid off of what YouTube ads are.
Speaker 5: Another podcast hacked to get paid double is that you
Speaker 5: can do an ad for audio because most most companies
Speaker 5: just want to advertise audio. So you can do the
Speaker 5: ad for audio, but then if somebody else wants to
Speaker 5: do an ad, you might not have enough ad space.
Speaker 5: You can do the ad for YouTube, and you can
Speaker 5: outside of the ads that they already give you, like
Speaker 5: you can place an ad in the episode just for YouTube.
Speaker 4: So and I wanted to say that too. So because
Speaker 4: our podcast is not current event based, we do pre
Speaker 4: record a ton of content. So we'll go into the
Speaker 4: studio and bust out two or three episodes in one city,
Speaker 4: and so we may get an ad last minute. And
Speaker 4: now I have to record it and we're fitting it
Speaker 4: into audio. So that's also something for people who pre
Speaker 4: record their content. Don't feel like you have to miss
Speaker 4: out on an AD. You can always record it, edit
Speaker 4: the audio and fit it inside. Make sure you transition
Speaker 4: it right, and say hey, before we get to that segment,
Speaker 4: this episode was brought to you by and you could
Speaker 4: always feed it into it organically because a lot of
Speaker 4: you know, advertisers do want an organic sounding AD. They
Speaker 4: don't want it just placed in. So you can still
Speaker 4: find ways to transition it if you're editing in a good,
Speaker 4: you know, roundabout way, especially if you have segments the
Speaker 4: way you guys.
Speaker 5: Yeah, and that's like I said, that's important. People don't know.
Speaker 5: So it's like if you have a business that you
Speaker 5: know you're promoting, you know, teef straightening. You know, if
Speaker 5: you're a dentist and somebody else wants to do the
Speaker 5: exact same thing, you can't have two of the same
Speaker 5: companies advertised on audio, right. What you could do is say, okay,
Speaker 5: it's five hundred dollars for audio for your teeth straightening company,
Speaker 5: so we don't have space, but our YouTube numbers might
Speaker 5: be half of that so we can insert a short
Speaker 5: clip on video just on YouTube, charge you to fifty
Speaker 5: because it's less. So now you get in seven fifty
Speaker 5: and the YouTube listeners aren't hearing audio. Audio listeners aren't
Speaker 5: watching YouTube. For the most part, it's two different audiences.
Speaker 2: Audience and beauty. The beauty of the YouTube is that
Speaker 2: literally you can place it anywhere and as many as
Speaker 2: you want. Really, it just has to be after I
Speaker 2: think ten minutes, that's when you can start placing ads.
Speaker 2: So you could just place them anywhere.
Speaker 4: So that's what right, And then I mean, if you
Speaker 4: are a podcast that is going to start inserting all
Speaker 4: of these ads, that's where Patreon becomes a great platform
Speaker 4: because now you can say this is ad free content.
Speaker 4: So a lot of people don't like they don't want
Speaker 4: to hear it. They just don't want to hear it.
Speaker 4: And so now that becomes a selling point to where okay,
Speaker 4: well you can listen to the episode's.
Speaker 5: Ad free, and our Patreon members listen to our episodes early,
Speaker 5: not only early, not only ad free, but early as well.
Speaker 2: Yeah, ran we ran into a like we have posted
Speaker 2: that we were about to put out the episode, and
Speaker 2: Soondy was like, yo, I loved it was our favorite
Speaker 2: and we were like, yo, how do you hear it? It
Speaker 2: was like ya, I'm a Patreo.
Speaker 4: I'm like, oh yeah, yeah, yeah, yeah, out.
Speaker 3: To you shoutouts. No, actually I made it.
Speaker 5: I'm like, yo, it didn't come out yeah, And everybody
Speaker 5: started laughing. In the comments section, he was like, yo,
Speaker 5: he's bugging, and he's like, now I'm on patient.
Speaker 3: I'm like, I apologize.
Speaker 4: But I mean, inside of making the money, I think
Speaker 4: one of the other things that is the most important
Speaker 4: as a content creator is to literally just learn whatever
Speaker 4: you think you're gonna have to pay somebody to do,
Speaker 4: teach yourself. So, like I was saying, I got a
Speaker 4: MacBook of a gift because I said I need a
Speaker 4: MacBook because I need Premiere Pro to edit because all
Speaker 4: the people who edit stuff have MacBooks, so I need
Speaker 4: a MacBook. And so I taught myself how to edit
Speaker 4: audio on Audacity, Garage Band, and Premiere Pro. I created
Speaker 4: our media kit. I taught myself how to cut social
Speaker 4: media clips, how to create social media content like audiograms
Speaker 4: and videos and anything that I felt we needed as
Speaker 4: marketing material. And those are things that sometimes you have
Speaker 4: to pay if you don't know how to do it.
Speaker 4: So I literally taught myself on YouTube. I would go
Speaker 4: in and be like, okay, how do I split this track?
Speaker 4: And there's YouTube videos for literally everything. So for people
Speaker 4: who maybe have a job but don't have the money
Speaker 4: to invest in cameras or equipment or studio time or
Speaker 4: outsourcing all of these these jobs, you can teach yourself
Speaker 4: how to do it. And it's editing audio is fairly simple.
Speaker 4: It is. It's fairly simple.
Speaker 5: There you have it, ladies and gentlemen, the blueprint or
Speaker 5: how to make money on the podcast. A lot of
Speaker 5: jewelry in that in that segment, for sure. So last segment,
Speaker 5: we're gonna we're gonna bring it home with a few
Speaker 5: more actionable items in scaling model for you going forward.
Speaker 5: All right, so we're gonna we're gonna close it out.
Speaker 5: But before we do, I want to Troy, can you
Speaker 5: just tell because a lot of people always ask I
Speaker 5: get this question so much my personal page or your
Speaker 5: leisius DM what mics we use with cameras. We want
Speaker 5: to try to help people as much as we can
Speaker 5: possibly can to get them up and started running at.
Speaker 2: I kind of did an episode on Universe and University.
Speaker 2: We give the whole entire exact thing. I actually brought
Speaker 2: the boxes down, like yo, this is the box. Yeah.
Speaker 2: But so for the mice, we were looking at industry standards.
Speaker 2: So we kept watching podcasts and I'm like, yo, listen,
Speaker 2: that's the one we need. I went to the Breakfast Club.
Speaker 2: I'm like, we need that. So the mice we use
Speaker 2: or the shore at the seven B mics and they're
Speaker 2: like the industry standard, that's hu r e sure, sure yeah,
Speaker 2: s hu are e yep. And they run about four
Speaker 2: hundred dollars. They're pricey, but they get the job done.
Speaker 2: So if you look at the early episodes, even on YouTube,
Speaker 2: we got wired on the table, we got like the
Speaker 2: shotgun stands and it's like audio was terrible.
Speaker 4: Yeah, there's and yeah. I think mics are probably one
Speaker 4: of the most important.
Speaker 2: Our voice needs to be heard. It has to be
Speaker 2: so we try to get something that would canceled out
Speaker 2: noise and capture everything that we're saying.
Speaker 4: Can I say what not to do that? I see
Speaker 4: a lot of new podcasters doing and I wish they
Speaker 4: would stop. There's a mic that you just sit down.
Speaker 4: It's supposed to be a globe mic. Oh yeah, stop
Speaker 4: doing it. If you have guests, if you have more
Speaker 4: than one host, it does it picks up everything and
Speaker 4: it literally sounds like you're in a bathroom. And we
Speaker 4: struggled with audio even being in the studio sometimes like
Speaker 4: or even you know, guests would lean back or come on.
Speaker 4: You can't change that. So there's nothing you can do
Speaker 4: with even when you're editing audio. But when you have
Speaker 4: just a globe and you can't multi track accession, forget
Speaker 4: about it.
Speaker 2: Multi track is important.
Speaker 4: Multi track is very important. So if you're going to
Speaker 4: have a podcast with five hosts, you need five mics.
Speaker 4: Just know that every every person needs.
Speaker 2: To have their own mind important and listening to. Like
Speaker 2: what's multi tracking? So multi track means like every mic
Speaker 2: has a track that goes into where it's recording from.
Speaker 2: So right now our laptop is recording three different tracks
Speaker 2: the three different mics. So we have four guests before and.
Speaker 4: Fright, So if I came here and I was talking
Speaker 4: like this most of the episode, they could actually turn
Speaker 4: my levels. And then once you compress all of the
Speaker 4: files together, it's just one MP three or wave track
Speaker 4: and then it all sounds fine. But you can actually
Speaker 4: adjust levels if you're a multi trider.
Speaker 2: Most people like we like to use Wave because it
Speaker 2: keeps the audio and it's purest form.
Speaker 4: Sometimes the files are also a.
Speaker 2: Lot larger, a lot larger.
Speaker 4: Yeah, larger space is important.
Speaker 2: You gotta have space. So yeah, we gotta. We got
Speaker 2: like one of the highest tiers of the Google Drive
Speaker 2: because we have not only do we do the audio,
Speaker 2: but we also obviously do the visuals. Right, and so
Speaker 2: you want to talk about large files, like every time
Speaker 2: we do an episode, we're talking about sixty gigs per camera, right,
Speaker 2: So that's.
Speaker 4: Important to And if you have Patreon, they don't allow
Speaker 4: large files. So Patreon is m P three upload and yeah,
Speaker 4: wave files are large cameras.
Speaker 2: So we went we for the cameras. We obviously we
Speaker 2: started with the iPhones. But we got these looming gets
Speaker 2: some iPhones like straight up and I'm talking like iPhone six,
Speaker 2: like yeah, yeah, exactly. But we got the job done
Speaker 2: the content.
Speaker 5: With he had he had an iPhone six.
Speaker 3: I never had.
Speaker 2: I had the eight, had the eight eight plus, I
Speaker 2: had a ten. I had a eight plus.
Speaker 4: Ok, that's plus.
Speaker 2: No, I got the six from my pops. I got
Speaker 2: the six from my pops because he just got his
Speaker 2: first cell phone. But now we got the Lumix cameras,
Speaker 2: and somebody actually asked me, why do we use the
Speaker 2: Lumix ones New Mix ninety Five's it's because we want
Speaker 2: to record in HD and most cameras if you even try,
Speaker 2: like they'll let you record not ead four K.
Speaker 4: They let you report thirty minutes at allynutes.
Speaker 2: That's it.
Speaker 4: Yeah, that's it. Seems you have to take it out
Speaker 4: sport and then put it back.
Speaker 2: In hopefully, hopefully they'll cut us a check out of this.
Speaker 2: But the Lumics ninety five it's unlimited four K. Yeah,
Speaker 2: so like that was like a huge thing because like
Speaker 2: a lot of our content is like an hour long,
Speaker 2: so when we recording four K, there's no time limit
Speaker 2: to it. Okay, but part of that is like you
Speaker 2: have to have storage for it too, so like having
Speaker 2: large uh scan disc five twelve gigabytes just to hold
Speaker 2: an episode. So that's that's pricey too, because it was
Speaker 2: like two hundred dollars apiece, right, so getting multiples of
Speaker 2: those and then when you start recording two or three
Speaker 2: episodes in a week, and it's like all right, we
Speaker 2: gotta start shipping these off so we can eraise and
Speaker 2: create more files. But like that's the most important things,
Speaker 2: like unlimited four K recording. That's why we chose these cameras.
Speaker 5: And also what I learned is that you can actually
Speaker 5: make a movie on the iPhone because what I learned
Speaker 5: is that uh lighting is the most important thing. If
Speaker 5: you have bad lighting, you can have the best cameras
Speaker 5: in the world. It's not going to you, guys, we
Speaker 5: had we had best the lights because it's like lighting
Speaker 5: changes everything. You got an iPhone with good lighting and
Speaker 5: it looks just like any camera lighting, So that's it.
Speaker 5: That's that's another tip. Lighting is extremely lights.
Speaker 2: Do we so we got the g v M the
Speaker 2: great uh Maker lights. We went to B and H
Speaker 2: said what can we get for a relatively respectable price
Speaker 2: and get three of them? Right, so if you look
Speaker 2: like obviously they know the green wall that that's my
Speaker 2: dining room, it lights the room up a little bit differently.
Speaker 4: And you can also just get ring lights on Amazon
Speaker 4: as well. Those are very very.
Speaker 2: Yeah, you can get them, That's what I saying. And
Speaker 2: people think like, oh, it's a podcast, but I'm like,
Speaker 2: now we need all this like some people have seen
Speaker 2: us in the airport right, They're like, no, where are
Speaker 2: y'all going with all this?
Speaker 4: And I'm like, we're a podcast carrying my retractable banner.
Speaker 4: I carry my my phone in my I mean my
Speaker 4: my my microphone and my book bag. And of course
Speaker 4: that has to go through the scanner.
Speaker 3: Like what do you do then? And then we upload
Speaker 3: the audio to garage man, Yeah, I use it.
Speaker 2: So the audio right now is going into garage garage band.
Speaker 3: What is that?
Speaker 2: So that is our interface, that's what we're recording on.
Speaker 2: So everything people like to use logic, some people want
Speaker 2: to use other things. I'm like, yo, listen, I'm gonna
Speaker 2: use garage band because it came with the Mac and
Speaker 2: I'm just gonna do that.
Speaker 5: So for people that have no idea about computers, like myself,
Speaker 5: what does that mean?
Speaker 2: Like what is garage garage band? So like right now
Speaker 2: we're talking right, garage band is recording it right. So
Speaker 2: once that happens, now we can turn volumes up or
Speaker 2: turn them down, or we can edit parts out, or
Speaker 2: we can add ads into the space.
Speaker 4: You can add sound, you can split.
Speaker 2: The tracks for the exactly.
Speaker 4: So there's garage been and like I mentioned earlier, for
Speaker 4: post production, I've focused now on Audacity using Premiere Pro,
Speaker 4: which Premiere Pro is very pricey, But what you could
Speaker 4: do is actually purchase the Adobe Suite and pay twenty
Speaker 4: dollars a month, which is what I do, so instead
Speaker 4: of spending one thousand dollars on the Adobe sweet or
Speaker 4: however much it is. It's very pricey for the Adobe Suite.
Speaker 4: You get Premiere Pro, you get Photoshop, you get power
Speaker 4: PowerPoint is Microsoft, but you get all of these resources
Speaker 4: that you can use to edit and create contents.
Speaker 5: And one thing I told I paid one thing I was,
Speaker 5: I was, I was crazy. One of our favorite episodes
Speaker 5: is Chris Gotti shout out to Chris he irv Gotti's brother.
Speaker 5: I used to run Murder Inc. And he said something
Speaker 5: that was extremely key. He said for independent artists music artist,
Speaker 5: he was like, you're not competing with other independent artists.
Speaker 5: You're competing with Drake, even though you don't know it.
Speaker 5: So he's like, in a club, like having your record
Speaker 5: mixed and masters is extremely imp because like in the club,
Speaker 5: when they played the record and it doesn't hit, nobody's
Speaker 5: gonna say, oh, they just didn't have the budget, they're
Speaker 5: gonna listen to it like it doesn't sound like how
Speaker 5: Drake And that's the whole point of having your music
Speaker 5: mixed and mastered. And it's the same thing with the podcast,
Speaker 5: like the audio. And that's what I remember. I was
Speaker 5: telling Troy and like, I was like, we're not because,
Speaker 5: as I said before early in the podcast, we're independent.
Speaker 5: We're not on any channel, we're not signed to anybody,
Speaker 5: so we're doing all this ourselves. But I'm like, we
Speaker 5: wanted the top business podcasts in the world, so we're
Speaker 5: not competing.
Speaker 3: That's a fact in the world. But so when I
Speaker 3: was telling them, like.
Speaker 5: Look, we're not we're not competing with with other independent
Speaker 5: business podcasts. We're competing with Wall Street Journal, Gary V.
Speaker 5: Grant Cardon, so our audio needs to sound like them
Speaker 5: because there are competitors. So I was like, in the car,
Speaker 5: I'll be listening to it and like I said, I'm like,
Speaker 5: turn it up.
Speaker 3: It needs to sound louder. They're like, I'm like, no,
Speaker 3: it needs to sound louder. Like he's going back and forth.
Speaker 2: This is what we learned. That's when I learned, like, oh,
Speaker 2: I'm sending him the MP three when I listen to it.
Speaker 4: It's a wave file, so that turning up the levels
Speaker 4: to where a lot of our Number one audience is
Speaker 4: in New York. To me, if I can't hear you
Speaker 4: on the train, it's a problem. So now I'm like,
Speaker 4: I would much rather people turn us down. Once you're
Speaker 4: turned up, you can't turn up no more. You can
Speaker 4: turn down love like you can turn a phone down.
Speaker 4: So to me, as long as you're not hearing a static,
Speaker 4: I want to be sure everyone is at their highest level.
Speaker 4: I speak loud, my co host speaks loud. When we
Speaker 4: have guests, I want them or their levels up. And
Speaker 4: to me, it's making sure we can be heard on
Speaker 4: a train in New York City. That's what my goals
Speaker 4: to stand for audience that should be the same.
Speaker 2: It's a learning lesson. It was like, yo, you would
Speaker 2: call us yo. This is how y'all even listening to this?
Speaker 2: I'm like, yo, bro, it sounds fine when I'm listening
Speaker 2: to it, and then I realize, like, oh, when I
Speaker 2: have to send it to him he listens to the
Speaker 2: MP three version, I'm like, okay, that's why.
Speaker 4: The same way certain music bumps through headphones and you
Speaker 4: can hear them listening through headphones. I want I want
Speaker 4: you to have to turn down your head.
Speaker 3: That was my guy. I put it, I put it,
Speaker 3: he didn't. I kept telling Toy.
Speaker 5: I kept telling Toy like, Yo, it doesn't sound it
Speaker 5: doesn't sound good, Like it's not a lot. He's like, no,
Speaker 5: it's loud enough. I'm like, come in my car. So
Speaker 5: he came my car and I played the radio. I
Speaker 5: played the radio on the highest level possible and like,
Speaker 5: blow the speakers out. I'm like, that's how it should sound,
Speaker 5: the highest level. Then I played our audio on the
Speaker 5: highest level and it didn't sound anything close to that,
Speaker 5: And like, like you said, it's rather I'd rather people
Speaker 5: turn it down, turn all the way up, and it's
Speaker 5: still not loud enough.
Speaker 4: I agree. And that's where I mean. We've struggled a
Speaker 4: lot of people know with our sound for a lot.
Speaker 4: But we've changed engineers. Again, I was doing some of
Speaker 4: the editing for a long time, so it's me changing.
Speaker 4: But again, when you have people talking away from Mike,
Speaker 4: there's only so much you can do. And I'm not
Speaker 4: the one who can adjust your level for this sentence,
Speaker 4: but not the rest of your chary like there's there's
Speaker 4: just a lot when it comes to audio that even
Speaker 4: regular podcasting engineers aren't gonna do. So it's really also
Speaker 4: making sure you perfect your craft into talking into the microphone,
Speaker 4: projecting your voice and making sure that everyone is hearing everything.
Speaker 5: That's the fact. That's the fact. That's yeah, extremely important important.
Speaker 2: So ra after that car visit, I went aside, I
Speaker 2: was like studying, how do you do this?
Speaker 3: I gotta go.
Speaker 5: It's like I always, I always, I'm always like a pestimist,
Speaker 5: Like I always like everything could go right, but then
Speaker 5: it's like one thing that went wrong and I'm like
Speaker 5: I can't sleep, Like I lose sleep over stuff like that.
Speaker 3: So it's like that's a.
Speaker 4: Good way to And I just watched that Kevin Hart
Speaker 4: documented and I was like, we're a lot alike. And
Speaker 4: I know people were coming down on him on some
Speaker 4: certain things, but I was like, I was like that
Speaker 4: me in a Little Black Man body because me and
Speaker 4: him are the same.
Speaker 2: I watched I randomly, it just came on and I
Speaker 2: just started playing. I actually watched the entire season. I
Speaker 2: was like the first time, I.
Speaker 4: Thought it was three episodes. No, it's like seven. I
Speaker 4: just watched. I literally watched from the beginning to end.
Speaker 4: But in this space as people, I would never tell
Speaker 4: someone to quit their job and chase their dreams. That
Speaker 4: is not realistic, and you need money to live, you
Speaker 4: need money to invest. So I would never tell someone
Speaker 4: to quit their job and go for it starting from
Speaker 4: the beginning, which is why I didn't quit school, which
Speaker 4: is why I didn't quit my offer and just be like, well,
Speaker 4: I'm going to be a podcaster now I can make
Speaker 4: it happen. I think that that's unrealistic, and a lot
Speaker 4: of us do need to still have our income coming
Speaker 4: in if we want to be able to invest in equipment,
Speaker 4: invest in building a team, invest in learning like a lot.
Speaker 4: There's a lot of portals, there's a lot of books,
Speaker 4: there's a lot of things that we have to pay
Speaker 4: for that information. So I think it's important to keep working,
Speaker 4: keep money flowing in, and then invest until you find
Speaker 4: a company.
Speaker 2: We say that old time man, you're nine to five
Speaker 2: is your first investor. So you know what I appreciate,
Speaker 2: And I said this to you earlier. It was like,
Speaker 2: just because of what you talk about on your podcast,
Speaker 2: people think you lack intelligence. Yes, you're You're brilliant, So
Speaker 2: thank you, thank you.
Speaker 4: And it's funny because my friend used to shout out
Speaker 4: to him. He's like like, we'll be talking and I'll
Speaker 4: send him my media kit that I made on Campa
Speaker 4: and he's like, Yo, you never see's too amaze. What girl,
Speaker 4: It's just like, here's my media kit that I made
Speaker 4: on Campa. While also editing audio, and like I was saying,
Speaker 4: like it is unfortunate that as women we can't be
Speaker 4: sexually liberated or be a hoe and also be smart.
Speaker 4: So and it's also a part of me. I'm not
Speaker 4: able to share as much on the podcast. But like
Speaker 4: even before you know, we met, and my friend that's
Speaker 4: here now, like she knew me when I was interviewing
Speaker 4: for the Obama administration. At one point I was working
Speaker 4: I worked for the Department of Financial Services, Coleman Sachs
Speaker 4: E why and when you say these names are so
Speaker 4: prestige And even when we were talking about separating my
Speaker 4: government with my alias, I was just like, oh, yeah,
Speaker 4: they have no idea. And then even when I go
Speaker 4: into these interviews and I'm landing these interviews and they're like,
Speaker 4: what are you saying to these people? Because I know you, girl,
Speaker 4: what are you saying to them? And I'm like, you know,
Speaker 4: I turn it on and off. But then as soon
Speaker 4: as I got hired, you getting me. So I'm like, yeah,
Speaker 4: I got that for you. What's going on. I'm already hired.
Speaker 4: Y'all paid a lot of money for me to have
Speaker 4: my benefits and to get me in the door. You
Speaker 4: can't fire me because you don't like how I talk.
Speaker 4: So once I got in the door, I was very
Speaker 4: much myself, still getting my braids and doing things in
Speaker 4: corporate America that it's kind of hard like and it
Speaker 4: was a challenge to have to turn it on and off,
Speaker 4: but I did it. And so again, you can have
Speaker 4: a podcast where you talk about hopefully not killing people,
Speaker 4: but you could talk about this thing and have a
Speaker 4: completely different life with your nine to five.
Speaker 3: And it'd be okay about it.
Speaker 5: Like I said, I say, it's all twer and Alisha
Speaker 5: is a tent that welcome to everybody. Yes, and we
Speaker 5: have people from all walks of life. We have people
Speaker 5: that went to Harvard, people that did twenty years in jail,
Speaker 5: turning citizens yup. We have people that have sex Kink podcast.
Speaker 5: But you know, the good thing is that everybody has
Speaker 5: a story, everybody especially everybody has a business story, and
Speaker 5: there's there's somebody that can relate to everybody. So did
Speaker 5: I say that correctly? Yeah, it's somebody everybody somebody, you
Speaker 5: know what I.
Speaker 4: Mean, one of those things.
Speaker 3: Yeah, whatever, But.
Speaker 4: Yeah, like I mean, I mean, I and for you
Speaker 4: guys to have Harvard graduate. I went to a city university.
Speaker 4: I went to Lehman. Didn't know about it. I'm from Florida.
Speaker 4: I'm like, you know about before you guys. I didn't
Speaker 4: know about Baroke. I didn't know about none of these schools.
Speaker 4: I was like, I remember, I'm not even gonna lie
Speaker 4: to you. I remember when I was looking for schools
Speaker 4: to go to. I was like, I need to get
Speaker 4: back into school because I don't want to be a
Speaker 4: receptionist at a temp agency or a bartender for the
Speaker 4: rest of my life. So I'm looking at schools and
Speaker 4: all I knew Fordham, Columbia and what is that rock What.
Speaker 4: I was like, Oh, that's in Jersey. That's not an option.
Speaker 4: So I'm like, Okay, Fordham or Columbia. I said, forty
Speaker 4: eight thousand a year for Fordham. That was foredam I said, Okay,
Speaker 4: there has to be other options. So I've figured out
Speaker 4: what a city university was, and that's the thing me
Speaker 4: going to Lehman and not even Baruk to be able
Speaker 4: to not be at a school where even people would
Speaker 4: go and recruit. I'm in the face of Goldman, I'm
Speaker 4: in the face of a Big four. I'm sending my
Speaker 4: resume off to the White House and going through the
Speaker 4: entire interview process where I know I'm competing against Fordham students,
Speaker 4: Harvard students, Howard students and having those opportunities and not
Speaker 4: allowing the QUNI system to deter me from this York
Speaker 4: Yeah man.
Speaker 5: Yeah, well man, it's been a pleasure. Thank you for
Speaker 5: joining us.
Speaker 2: Welcome to the alumni.
Speaker 3: Oh yeah, thank you, thank you.
Speaker 4: And if anyone has any questions relating to podcasting, listen
Speaker 4: back to this episode. No, but I do want to
Speaker 4: give a shout out to you, my friend if I can,
Speaker 4: Carlo will Marris, if you guys are looking to start
Speaker 4: your podcast, she offers a portal, so I know again
Speaker 4: I found you guys through Alex who has the trucking
Speaker 4: industry portal. And again, thank you for that episode. I'm
Speaker 4: looking to now invest so you what, yes, listen, listen.
Speaker 4: But my friend Carlo will Marris, she has a launch
Speaker 4: platform I'm sorry, where she actually takes you through the steps.
Speaker 4: It's a five week portal literally from start to finish
Speaker 4: you can get your podcast off of the ground. So
Speaker 4: she helps with the equipment you need, you starting your trailer,
Speaker 4: curating your cover art, everything, And so if you have questions,
Speaker 4: slide in the DMS at Carlo Will Marris. Don't slide
Speaker 4: in my dance. A lot of people hit me up.
Speaker 4: I don't offer the services of coaching and mentoring. I
Speaker 4: did it. I don't want to be responsible for how
Speaker 4: you go about your business. This was my journey. But
Speaker 4: I don't have the time to, you know, answer all
Speaker 4: these questions. But for the people that offer that, I
Speaker 4: want to give a shout out to them. So Carla
Speaker 4: w I L M A R I S. She has
Speaker 4: a portal, she has PDFs everything that you guys need
Speaker 4: with this information to start your.
Speaker 5: Podcast and how can people check your podcast out and
Speaker 5: your social media.
Speaker 4: So if you guys want to listen to a sex
Speaker 4: based podcast for colored people, it is for us. I'm
Speaker 4: not gonna lie white people. We talk about y'all, but
Speaker 4: it is a safe space for black people wanting to
Speaker 4: listen to sex, dating and relationship conversations. You can catch
Speaker 4: us every Monday wherever you listen to your favorite platforms.
Speaker 4: Horrible Decisions dot com type in whor whr E we
Speaker 4: pop up And if you guys want to catch up
Speaker 4: with everything I have going on, you can check out
Speaker 4: mandyb dot com. You can hit the subscribe now and
Speaker 4: it'll introduce you to my newsletter. And with my newsletter,
Speaker 4: you guys will be up on my solo podcast that
Speaker 4: is dropping, and that podcast will actually be more mental
Speaker 4: health based. It's going to me talk about, well I'm
Speaker 4: going through going into college as a non traditional adult,
Speaker 4: so I didn't go straight out of college. I'm going
Speaker 4: to talk about growing up in a single parent household,
Speaker 4: being biracial, leaving my corporate job, anxiety, and it's kind
Speaker 4: of going to be like a chapter book through my life.
Speaker 4: So that'll be coming in February. So if you guys
Speaker 4: go to maybe dot com subscribe to that, you guys
Speaker 4: will get the newsletter of everything going on, and yeah,
Speaker 4: follow me at Full Court Pumps on everything that's my socials.
Speaker 3: Full Court Pumps yes, facts Troy.
Speaker 2: Yeah, shout out to everybody on patreon dot com or
Speaker 2: our patriots. We have some new ones and is an
Speaker 2: interesting story. She actually came as a gift from somebody.
Speaker 2: Somebody gives them a Patreon membership. So shout to uh
Speaker 2: and Alisa and James. Those are new members. And James,
Speaker 2: I think comes in at a tier four or five,
Speaker 2: so he'll be getting eyl University. He has access to that.
Speaker 2: And that is our weekly school. Really, I heard you
Speaker 2: and I say, I said, yo, my dad got a school. Yes,
Speaker 2: that is also at our school three days a week.
Speaker 2: We are dropping a lot of education right Mondays we
Speaker 2: have Matt that uh mg, the mortgage guy who talks
Speaker 2: about different aspects of real estate. And Wednesday we have
Speaker 2: a guest webinar with some of our alumni and some
Speaker 2: people who are just experts in their field. And Thursday
Speaker 2: kind of our floating day. And I always do a
Speaker 2: podcast about something related in business. We've done a podcast lesson,
Speaker 2: a lesson I'm sorry, We've got a webinar. Webinar and
Speaker 2: also I know you.
Speaker 4: Guys listen to the podcast, follow them on Instagram. You
Speaker 4: guys go live almost every day, but live with a
Speaker 4: lot of just entrepreneurs and alumni.
Speaker 2: I see lives.
Speaker 4: And the lives are like really no, so follow them
Speaker 4: on Instagram too. Because I follow them, I'll be like,
Speaker 4: oh they going live, let me leave met TV and larn.
Speaker 2: So it's like like when we go lives usually like
Speaker 2: I'll go on he goes on his page. But I
Speaker 2: like watching people call in. So it's like Instagram. They
Speaker 2: need to come with a function where we can have
Speaker 2: like a party call, like we can both be on
Speaker 2: and we can take it or take a gain, because
Speaker 2: that's what I really like seeing. I'm like, yo, somebody
Speaker 2: called it from London. I'm like yo, I'm tuned in.
Speaker 2: Like I was like, wow he heard us in London.
Speaker 2: Somebody called him South Africa. I'm like wow.
Speaker 4: The lives are really dope and I appreciate that you.
Speaker 2: The reach is crazy. Yeah, so shout everybody on Patreon,
Speaker 2: Shout everybody that has been supporting dot com and buying
Speaker 2: the merchant. Obviously see that we have our Euyo University
Speaker 2: apparel on today and we're going to be coming to
Speaker 2: Atlanta with a lot more apparel.
Speaker 4: Yes, I'm excited for Atlanta. Yeah, I'll be there I
Speaker 4: bought my ticket, so I'm excited. So anyone who may
Speaker 4: be listening, that's a part of the whore Hive, which
Speaker 4: is what we call the war Hive. If any of
Speaker 4: you guys are in Atlanta and are looking to get
Speaker 4: into any type of investments or just you know, be
Speaker 4: around me, I'll be there, So get your ticket.
Speaker 5: That's a fact. Mandy will be in a building. She
Speaker 5: actually brought her ticket before she even became an alumni. Yeah,
Speaker 5: it's a fact she would be there Sunday. So make
Speaker 5: sure I'm telling you. I'm telling you my just saying this.
Speaker 5: Atlanta's gonna be crazy, two day event twenty six. We
Speaker 5: got all our friends coming. Everybody's coming out. So if
Speaker 5: you're in Atlanta, man, don't sleep on it. Make sure
Speaker 5: you make sure you pull up on us for show.
Speaker 5: A book tip of this week is start with why
Speaker 5: great book, great read. So once again, thank you guys
Speaker 5: for rocking with us. We'll see you next week.
Speaker 2: Peace peace, Pease.
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