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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported.

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Speaker 2: You will never return.

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Speaker 1: But if you register using our CBP home app and

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Speaker 1: leave now, you could be allowed to return legally. Do

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Speaker 1: what's right. Leave now. Under President Trump, America's laws, border

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Speaker 1: and families will be protected.

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Speaker 3: Sponsored by the United States Department of Homeland Security.

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Speaker 4: You talked about the working with black brands and corporate,

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Speaker 4: So for people that's not even in the fashion world.

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Speaker 4: Why is it important for black brands to work with

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Speaker 4: corporate and what's the disparities from black brands working with

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Speaker 4: corporate as opposed to white brands.

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Speaker 5: Working with corporate.

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Speaker 6: So two thousand and nine I started to look for

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Speaker 6: black designers to be a part of our second show.

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Speaker 6: I couldn't really find any black designers, so naively, I said,

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Speaker 6: let me go to the department stores where we shop.

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Speaker 6: I'm going down the list of all the designers on

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Speaker 6: the department store website. Realized that less than one percent

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Speaker 6: of the designers that were on those websites were black.

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Speaker 6: Then I went and said, well, how much are we

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Speaker 6: spending on apparel? In two thousand and nine, we were

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Speaker 6: spending twenty two billion dollars a year on apparel product

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Speaker 6: And I'm like, this is not matching up at all, Like,

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Speaker 6: how do we represent less than one percent of the

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Speaker 6: designers but at the same time we're spending all of

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Speaker 6: this money on apparel. And at that point I was like,

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Speaker 6: how do I start to get more designers of color

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Speaker 6: into department stores? And that was hard because for the

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Speaker 6: first ten years of HFRS, retailers really didn't retailers and

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Speaker 6: brands they weren't the ones really rocking with us. It

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Speaker 6: was like brands like Verizon was sponsoring us, or at

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Speaker 6: and T or Pandora Jewelry, or Prudential even was partnering

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Speaker 6: with us.

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Speaker 2: It was really difficult for us to get retailers.

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Speaker 6: And so now I'm like, the more we can partner

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Speaker 6: brands up with retailers. What it does is a w

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Speaker 6: when the designer comes on board for a collaboration like

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Speaker 6: the Abercrombie and Fitch one that I'm wearing, they can

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Speaker 6: come in and they can just design. They get paid

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Speaker 6: a rate that is fair for them. They can come

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Speaker 6: in design, they don't have to worry about doing all

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Speaker 6: the things. All the infrastructure is there for them, they

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Speaker 6: don't have to worry about the manufacturing of it. So

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Speaker 6: it's a win for both the designer and also for

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Speaker 6: the brand because they get to tell this designer story

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Speaker 6: and they get to tap into our culture.

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Speaker 5: Like what designer is that the Abercrombie and Fish.

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Speaker 6: This is Nicole Benefield. So she was one of the

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Speaker 6: designers that we showed. She was the first designer that

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Speaker 6: came out of the show.

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Speaker 4: So so Nicole Benefield has her own she has own

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Speaker 4: own fashion line.

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Speaker 5: So she works with Abercrombie.

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Speaker 4: Is it just Abercromme or is it Abercrombie slash Nicole Benefield.

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Speaker 6: It's it's I wish I had my jacket, look I

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Speaker 6: feel like showing so on the label it has at

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Speaker 6: HFR Abercrombie and Fitch and the Cold Benefit.

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Speaker 5: Also it's everybody, it's every partner on the label. And

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Speaker 5: then that helps her explain how that helps her.

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Speaker 6: Yeah, so it exposes her to a whole different audience. Right,

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Speaker 6: So now Nicole Benefield, so Abercrombie and Fitch is sending

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Speaker 6: out marketing emails about Nicole Benefield to all of their

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Speaker 6: their audience, right their email audience. People are also learning

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Speaker 6: about their her story because they did a lot of

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Speaker 6: storytelling and the marketing of it. So it opens her

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Speaker 6: up and you know, she also gets paid for that.

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Speaker 7: This this feels like when we talked to Steve Stole

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Speaker 7: what he was doing with corporate and hip hop, where

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Speaker 7: it was he was merging the two. It feels like

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Speaker 7: it's a similar story here where you're merging fashion with

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Speaker 7: corporate in a sense, how do you find the emerging

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Speaker 7: talent so that Nicole's is incredible?

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Speaker 5: Right, but I'm sure as.

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Speaker 7: Your brand grows, people want to be in front of you,

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Speaker 7: so how do you decide and how do you identify

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Speaker 7: the next emerging talent to say all right, this is

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Speaker 7: worthy to be put with a brand.

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Speaker 2: Yeah.

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Speaker 6: So we have an online platform called designers Row, So

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Speaker 6: any designer can go to our website, Herlmes, Fashion Road

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Speaker 6: dot com and once they are in our database, they

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Speaker 6: get invited to be a part of designers Raw.

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Speaker 2: So really it's very organic. I have a team.

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Speaker 6: My team is always scouting new talent. So Nicole Benefitl

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Speaker 6: came to me through you know, someone who I knew

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Speaker 6: who was like, hey, you should check out this designer.

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Speaker 2: I'm always looking for who is a designer that I.

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Speaker 6: Feel like has like a new perspective, like somebody who's

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Speaker 6: bringing something new and interesting and has like a very

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Speaker 6: clear aesthetic of what they have to contribute to this industry.

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Speaker 6: And then what I also loved about her in particular

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Speaker 6: was that she was she was. Her vision for where

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Speaker 6: she was going was so clear when you looked at

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Speaker 6: her aesthetic from like we show her collection last year too,

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Speaker 6: twenty twenty two, So when you look at her collection

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Speaker 6: from twenty twenty two to twenty twenty three.

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Speaker 2: It looks like it's just an evolution.

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Speaker 6: It didn't like it wasn't like one person here and

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Speaker 6: then a whole different kind of ballgame on this side.

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Speaker 6: Her vision is really clear, her aesthetic. I think it's

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Speaker 6: something that the industry needs. She is a just a

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Speaker 6: dope human because we're also we only work with dope

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Speaker 6: humans with good character, right, and so we knew when

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Speaker 6: Abercrombie came to us and was like, hey, we want

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Speaker 6: to do a collab with HFR, like we either Sometimes

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Speaker 6: we'll give a brand like three or four options.

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Speaker 2: That's what we did with Nike and Lebron.

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Speaker 6: Actually we gave them three options and they were like,

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Speaker 6: we can't choose, so we're gonna choose all three. With Abercrombie,

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Speaker 6: we were like, here's the option, She's the one, and

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Speaker 6: they were like, we trust you.

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Speaker 7: How is social media? You said you started in two

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Speaker 7: thousand and nine with that vision. At this time Facebook

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Speaker 7: is prominent, but Instagram isn't yet.

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Speaker 2: There's social media. Thank god, there was no social media.

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Speaker 5: How is that?

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Speaker 7: Ernest?

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Speaker 5: What's up?

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Speaker 7: You ever walk into a small business and everything just works,

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Speaker 7: like the checkout is fast, the seats are digital, tipping

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Speaker 7: is a breeze, and you're out the door before the

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Speaker 7: line even builds odds are they're using Square. We love

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Speaker 7: supporting businesses that run on Square because it just feels seamless.

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Speaker 7: Whether it's a local coffee shop, a vendor at a

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Speaker 7: pop up market, or even one of our merch partners,

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Speaker 7: Square makes it easy for them to take payments, manage inventory,

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Speaker 7: and run their business with confidence, all from one simple system.

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Speaker 7: If you're a business owner or even just thinking about

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Speaker 7: launching something soon, Square is hands down one of the

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Speaker 7: best tools out there to help you start, run and grow.

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Speaker 7: It's not just about payments, it's about giving you time

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Speaker 7: back so you can focus on what matters most ready.

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Speaker 7: To see how Square can transform your business, visit Square

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Speaker 7: dot com backslash go backslash eyl to learn more that

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Speaker 7: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate,

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Speaker 7: let's Square handle the back end so you can keep

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Speaker 7: pushing your vision forward. This episode is brought to you

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Speaker 7: by P and C Bank. A lot of people think

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Speaker 7: Financial Service Group, Inc. P and C Bank National Association

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Speaker 7: Member FDIC.

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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens.

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Speaker 2: Have been arrested.

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Speaker 1: If you were here illegally, your next you will be

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Speaker 1: fine nearly one thousand dollars a day. Imprisoned and deported,

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Speaker 1: you will never return but if you register using our

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Speaker 1: CBP home app and leave now, you could be allowed

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Speaker 1: to return legally. Do what's right, leave now. Under President

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Speaker 1: Trump America's laws, border and families will be protected.

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Speaker 3: Sponsored by the United States Department of Homeland Security.

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Speaker 7: I guess the work that you're doing right, because I

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Speaker 7: feel like everybody now has a look book on Instagram.

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Speaker 6: It definitely changes. Like I'm able to see designers. I'm

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Speaker 6: able to literally go to a designer's Instagram page and

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Speaker 6: walk into their world like quickly, and I can tell

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Speaker 6: so much just by scrolling up.

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Speaker 4: So okay, so what is the problem. Why is there

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Speaker 4: not a lot of black designers? What's the what's stopping

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Speaker 4: black designers from becoming mainstream or penetrating that market? Less

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Speaker 4: than you said, one percent of the money from black

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Speaker 4: people go to black designers.

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Speaker 2: Yeah, when you think about the designers who.

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Speaker 5: Have made it, and exactly right, you said one percent.

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Speaker 2: Less than one percent, it's maybe three percent.

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Speaker 5: Now, the money that black people spend on clothes.

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Speaker 6: No less than one percent of the designer sold on

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Speaker 6: major department stores website.

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Speaker 4: Okay, do you know how much percent black people spend

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Speaker 4: on on apparels on like black designers.

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Speaker 6: So here's interesting. I don't know how much they spend

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Speaker 6: on black designers, but Mackenzie released the study. So by

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Speaker 6: the year twenty thirty, we're gonna spend Black people are

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Speaker 6: gonna spend seventy billion.

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Speaker 2: Dollars a year on apparel. The other thing that was interesting.

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Speaker 6: About that study is that black black people are three

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Speaker 6: times more likely to switch brands if it's a black

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Speaker 6: founder or black creative brand. That just really happened, I

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Speaker 6: think after twenty twenty. I feel like after twenty twenty,

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Speaker 6: we all were like, if we're gonna make it, we.

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Speaker 2: Got to take care of ourselves.

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Speaker 6: And so with that though, well that's a huge I

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Speaker 6: think opportunity for brands is a huge opportunity for an

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Speaker 6: investor who wants to really invest in black brands as well,

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Speaker 6: because consumers are now ready to shop the black brands.

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Speaker 6: But the challenge is we don't have the infrastructure. So

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Speaker 6: imagine if we had like an LVMH, like a holding company,

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Speaker 6: an LVMAGE or Caring or Tapestry or you know, an

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Speaker 6: authentic groups type brand or something like that that was

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Speaker 6: a holding company that provided all of the infrastructure for

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Speaker 6: black designers. Like think about that right, and they provided

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Speaker 6: all the operations, the manufacturing partnerships.

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Speaker 2: That that's what we've been missing.

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Speaker 6: Like if we had that, the opportunity for black brands

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Speaker 6: and where they could go is really limitless. What we've

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Speaker 6: been missing really is the funding, the infrastructure, the operational capacity,

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Speaker 6: the manufacturing kind of you address those things like there's

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Speaker 6: no limit to how far we can go, and it's

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Speaker 6: kind of crazy that no one has really seen that

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Speaker 6: as an opportunity.

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Speaker 4: Well, I think Kanye spoke about that. That's when he

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Speaker 4: was I want to go back to that, but before

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Speaker 4: let's go, let's talk about this. Then when Yay was

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Speaker 4: like he didn't have the infrastructure pretty much paraphrasing, and

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Speaker 4: that's when Sway that legendary conversation with him and Swet.

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Speaker 4: That's what you're referring to because LVMH. Everybody hears about LVMH.

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Speaker 4: What exactly does LVMH What do they do? We know

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Speaker 4: that they own all of these luxury brands, but you

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Speaker 4: say the holding company provides infrastructure, So what exactly does

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Speaker 4: LVMH do for all of these brands that their own

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Speaker 4: have ownership in?

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Speaker 6: They provide the revenue for those brands that's a big

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Speaker 6: piece of it, which then allows them to be able

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Speaker 6: to do proper marketing, and it also allows them to

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Speaker 6: tap into LVMH's infrastructure.

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Speaker 2: So what is that like?

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Speaker 6: Accounting, manufacturing support, operational support. Those are the things that

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Speaker 6: a lot of times smaller brands are struggling with cash flow,

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Speaker 6: you know, which is a problem for all small businesses.

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Speaker 2: You don't have to imagine if you could just go create.

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Speaker 6: And and and do the things that you actually love

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Speaker 6: in a business without having to worry about all of

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Speaker 6: the business operations of what it takes, because that's what

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Speaker 6: takes small businesses out. It's the cash flow, it's the

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Speaker 6: you know, the accounting piece.

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Speaker 5: Was Ya correct in his assessment, but I.

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Speaker 2: Feel like Yay also could have.

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Speaker 7: In a sense because even LVMH, they have a bunch

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Speaker 7: of companies, but there's really like probably five or six

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Speaker 7: that account for most of the revenue ablutely.

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Speaker 2: I mean, Louis of a Ton is like their number one, never.

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Speaker 7: One by far, yes, right, and then there's like forty

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Speaker 7: other brands, but they don't generate as much, not even close, right,

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Speaker 7: And so it can offset some things infrastructure. From what

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Speaker 7: I'm hearing it sounds like, let's just use Harlem Fashion

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Speaker 7: role as the holding company for black brands in the

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Speaker 7: sense where tel Far can exist under there in the

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Speaker 7: cole benefit, they could all exist under there and then

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Speaker 7: we can grow together. I feel like what we've seen,

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Speaker 7: especially from our designers, is very individualistic, right. It's like,

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Speaker 7: I mean, well, can use show a jump by itself,

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Speaker 7: food by itself, but there's not one piece that holds

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Speaker 7: it all together to say, let's build so we can

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Speaker 7: have an LBMA type situation.

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Speaker 2: Yeah.

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Speaker 6: Absolutely, Like if you look at the fact that Tapestry

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Speaker 6: just Balker pre holdings, right, that's going to make it

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Speaker 6: one of the largest, you know, fashion conglomerates in the

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Speaker 6: US if it hasn't already done that. So if we

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Speaker 6: had that, even if we started with three brands, it

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Speaker 6: would it would it would be building upon something that

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Speaker 6: could be like a legacy like or huge legacy brand.

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Speaker 6: I just see there's a lot of opportunity there because

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Speaker 6: consumers are ready. Consumers are ready to shop black brands.

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Speaker 1: An illegal alien from Guatema charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J.

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Speaker 2: Trump's leadership.

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Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

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Speaker 1: Under President Trump, attempted illegal border crossings are at the

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Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

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Speaker 1: using our CBP home app and leave now, you could

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Speaker 2: Leave now.

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