WEBVTT - Verizon's "Secret" $40 Unlimited Plan 0:00:04.440 --> 0:00:07.080 A new cell phone carrier offers the quality of the 0:00:07.160 --> 0:00:10.720 Verizon network for just forty bucks a month unlimited. 0:00:10.960 --> 0:00:12.399 What's going on on rich Demiro. 0:00:12.600 --> 0:00:15.360 This is Rich on Tech and today we're talking to 0:00:15.520 --> 0:00:16.800 Miguel ki Roga. 0:00:16.840 --> 0:00:18.880 He is the CEO of Visible. 0:00:19.400 --> 0:00:22.920 This is a brand new startup that is basically an 0:00:23.040 --> 0:00:26.079 mv and O on the Verizon network. So imagine getting 0:00:26.120 --> 0:00:29.320 the Verizon network with that great signal, but for forty 0:00:29.360 --> 0:00:31.760 dollars a month, all included. Miguel, let's talk about this. 0:00:31.800 --> 0:00:35.800 Welcome to the show, right, thanks for having us so visible. Yes, 0:00:35.880 --> 0:00:38.639 this is basically a company that's owned by Verizon, that's right, 0:00:38.640 --> 0:00:40.159 but it's a startup carrier. 0:00:40.400 --> 0:00:42.199 Yeah, what does that mean. That's yeah, we're owned by 0:00:42.560 --> 0:00:45.479 Verizon but independently operated. And it's interesting you use the 0:00:45.479 --> 0:00:47.520 word mv and oh because that's an often used term 0:00:47.560 --> 0:00:49.720 in the industry. We actually aren't an mv and O 0:00:49.800 --> 0:00:52.519 because we are what's called a facilities based carrier therefore 0:00:52.520 --> 0:00:56.320 a network facilities based so we have essentially Verizon's network 0:00:56.320 --> 0:00:59.200 facilities at our fingertips of the ability to use that 0:00:59.440 --> 0:01:03.320 that we're essentially orchestrating and building the type of experience 0:01:03.360 --> 0:01:06.959 simply use experience, one price, one plan, direct to consumer, 0:01:07.120 --> 0:01:10.000 and that's essentially the difference that we're providing and using 0:01:10.000 --> 0:01:11.000 the best of both worlds. 0:01:11.200 --> 0:01:13.039 Interesting, So an mv and O is more of like 0:01:13.080 --> 0:01:15.200 someone who leases the network from a company and like 0:01:15.280 --> 0:01:16.640 kind of runs their own exactly. 0:01:16.680 --> 0:01:18.360 That's not what we are. We don't lease the network 0:01:18.360 --> 0:01:20.640 in that example because we're owned by Verizons, So therefore 0:01:20.640 --> 0:01:22.679 we have a different relationship altogether. 0:01:22.840 --> 0:01:23.280 Interesting. 0:01:23.319 --> 0:01:26.560 Okay, so explain to me what Visible is. I mean, 0:01:26.600 --> 0:01:28.120 I already said the forty dollars, but I want to 0:01:28.120 --> 0:01:29.880 hear from you forty bucks a month. 0:01:30.080 --> 0:01:31.039 What do I get for that? 0:01:31.120 --> 0:01:34.760 Yeah, So it's basically forty dollars a month unlimited data, voice, 0:01:34.760 --> 0:01:40.320 and minutes basically on Verizon's nationwide four GLT network. It's 0:01:40.360 --> 0:01:43.800 one price, one plan, all taxes and fees included. And 0:01:43.959 --> 0:01:45.960 the focus for us and our business model is to 0:01:46.000 --> 0:01:48.920 have the simple, most easiest use experience in the wireless 0:01:48.920 --> 0:01:49.640 carrier industry. 0:01:50.120 --> 0:01:52.440 So with forty dollars a month, now, immediately, whenever you 0:01:52.480 --> 0:01:54.320 hear something like this, you hear Verizon, you hear forty 0:01:54.320 --> 0:01:54.880 dollars a month. 0:01:55.600 --> 0:01:57.640 You hear a carrier name that you haven't really heard before. 0:01:57.680 --> 0:02:01.400 You just think, okay, there's obviously some catch so just 0:02:01.760 --> 0:02:03.720 everything out there. The one thing that I do know 0:02:03.800 --> 0:02:07.440 that's different than the typical Verizon network is a speed 0:02:07.440 --> 0:02:10.920 limitation of five megabits per second. That's correct down, which 0:02:11.040 --> 0:02:14.520 you can explain that in a second, but that's basically it, right, 0:02:14.639 --> 0:02:15.200 that's correct. 0:02:15.240 --> 0:02:15.520 Yeah. 0:02:15.680 --> 0:02:17.560 And the other thing too is to recognize is we're 0:02:17.560 --> 0:02:20.560 an all digital carrier, so therefore we don't actually have stores. 0:02:20.600 --> 0:02:23.400 We actually believe that by providing the ability for a 0:02:23.440 --> 0:02:26.239 customer to order this type of experience from their couch, 0:02:26.560 --> 0:02:28.679 get it delivered to their home, ultimately get up and 0:02:28.760 --> 0:02:32.440 running very quickly and very seamlessly, is the type of 0:02:32.480 --> 0:02:35.240 experience we believe that customers want to have. We did 0:02:35.280 --> 0:02:39.200 two years of extensive research, co creation, serving, talking to 0:02:39.200 --> 0:02:41.960 customers directly of like, what exactly do you actually want 0:02:42.000 --> 0:02:44.440 in your wireless carrier, and what we realized was that 0:02:44.440 --> 0:02:48.200 customers really want simplicity. They want a carrier that's going 0:02:48.240 --> 0:02:50.720 to value their time and make it easy to use 0:02:50.760 --> 0:02:53.680 and understand. And so we've built from the ground up 0:02:53.720 --> 0:02:56.920 a business, a tech stack, a team of employees who 0:02:56.919 --> 0:03:00.520 are focused on customer centric based building of prop like this, 0:03:00.600 --> 0:03:02.840 and essentially that's what we've delivered to our customer. 0:03:03.200 --> 0:03:05.440 And the reality is there are a lot of customers 0:03:05.480 --> 0:03:07.760 out there that are pretty much overpaying on their bill 0:03:08.120 --> 0:03:10.200 because now, for me, I feel like every single month 0:03:10.240 --> 0:03:12.880 I get every single penny out of my bill with 0:03:13.040 --> 0:03:15.680 Verizon because I am using so much data. 0:03:15.919 --> 0:03:16.960 I'm the power user. 0:03:17.960 --> 0:03:19.760 But people like my wife, who I look at her 0:03:19.800 --> 0:03:21.840 side of the bill, just paying the same ninety dollars 0:03:21.880 --> 0:03:24.080 a month, but she's literally using less than a gig 0:03:24.160 --> 0:03:26.760 of data because she's on Wi Fi at work, she's 0:03:26.800 --> 0:03:28.920 at Wi Fi at the gym, when she's streaming Spotify 0:03:29.600 --> 0:03:32.320 in the middle, she's using maps in her car, you know. 0:03:32.880 --> 0:03:35.080 So for someone like her, you're literally going to say 0:03:35.200 --> 0:03:36.120 fifty dollars a month. 0:03:36.320 --> 0:03:36.560 Yeah. 0:03:36.560 --> 0:03:37.920 I think the way to think about it is we 0:03:38.320 --> 0:03:40.280 with that research we did, is we try to focus 0:03:40.320 --> 0:03:42.560 on what does the customer really ultimately need to do 0:03:42.720 --> 0:03:45.280 to use their phone on the go. They're basically doing 0:03:45.480 --> 0:03:49.520 video streaming, they're doing music streaming, they're doing surfing, email 0:03:49.640 --> 0:03:52.680 and using their apps for that type of capability. The 0:03:52.760 --> 0:03:55.360 offering we have and everything that's baked into that offering, 0:03:55.400 --> 0:03:57.400 we believe gives the customers what they need to live 0:03:57.400 --> 0:03:59.240 their life on the go. And so that's why we 0:03:59.240 --> 0:04:01.960 think there's a white basic customers who actually do need 0:04:02.000 --> 0:04:02.960 this type of capability. 0:04:03.200 --> 0:04:06.040 And with the network, it is the full Verizon network. 0:04:06.160 --> 0:04:08.720 So it's not like, you know, some of the towers 0:04:08.920 --> 0:04:10.560 work with Visible some don't. 0:04:10.680 --> 0:04:12.800 You know, you're in a rural area, you're not going 0:04:12.840 --> 0:04:13.400 to get service. 0:04:13.800 --> 0:04:17.279 Yeah, we basically are using Verizons four GLT network, So 0:04:17.320 --> 0:04:20.760 that means that our accessibility to that network would be 0:04:21.120 --> 0:04:24.120 such basically the same as what a Verizon customer is using. 0:04:24.120 --> 0:04:27.760 We're using the network experience combined with the Visible tech stack, 0:04:27.800 --> 0:04:29.760 and those two things combined essentially is what we offer 0:04:29.800 --> 0:04:30.440 to customers. 0:04:30.760 --> 0:04:33.279 And is throttling a thing when it comes to you know, 0:04:33.360 --> 0:04:34.920 let's say I use ten gigs a month, am I 0:04:34.960 --> 0:04:36.760 going to be throttled down to one hundred and twenty eight? 0:04:36.960 --> 0:04:39.560 Yeah, we don't have the concept of throttling. We focus 0:04:39.640 --> 0:04:42.120 more on having the unlimited data, voice in minutes. 0:04:42.279 --> 0:04:43.239 And what about hot Spot? 0:04:43.320 --> 0:04:45.200 Yeah, we actually have mobile Hotspot as part of an 0:04:45.200 --> 0:04:46.360 early access program as well. 0:04:46.640 --> 0:04:48.320 And that's something that you don't see now you said 0:04:48.320 --> 0:04:50.000 early access. So these are people that are signing up 0:04:50.080 --> 0:04:50.480 right now. 0:04:50.640 --> 0:04:52.719 That's correct. We're still in an early access mode and 0:04:52.760 --> 0:04:55.839 predominantly because we're really focused on listening to customers. So 0:04:55.920 --> 0:04:58.599 this is our opportunity to really listen to our customers 0:04:58.680 --> 0:05:01.920 tailored experience, continue in the tune, and grow the features 0:05:01.920 --> 0:05:04.440 that they're going to need to essentially be satisfied with 0:05:04.520 --> 0:05:06.679 the quality, the high quality experience we want to provide 0:05:06.720 --> 0:05:07.400 to our customers. 0:05:07.760 --> 0:05:09.920 Now, when this service first launched, it seems like there's 0:05:09.920 --> 0:05:11.800 a lot of mystery surrounding it, and I think even 0:05:11.839 --> 0:05:14.120 with your current marketing scheme, which we'll talk about in 0:05:14.160 --> 0:05:17.599 a moment, there's still you're adding to that mystery. 0:05:17.640 --> 0:05:18.760 This is a. 0:05:18.440 --> 0:05:21.360 System that you literally you order your sim from you 0:05:21.360 --> 0:05:23.039 you know, you go online, you order the SIM. I 0:05:23.080 --> 0:05:27.000 guess make sure your phone works. Let's talk about that process. 0:05:27.040 --> 0:05:29.400 So signing up for Visible, I don't go into a 0:05:29.480 --> 0:05:31.400 Verizon store. They'll probably look at you like you're crazy, 0:05:31.440 --> 0:05:32.640 Like what are you talking about? I don't even know 0:05:32.640 --> 0:05:34.039 what this is? Yeah, absolutely, yeah. 0:05:34.080 --> 0:05:35.880 We Basically the idea is you go online on the 0:05:35.880 --> 0:05:38.359 web you download the Visible app. So you go to 0:05:38.440 --> 0:05:41.200 Visible dot com or you go to download the app 0:05:41.200 --> 0:05:43.719 in the iOS app Store today. We're iOS only, and 0:05:43.760 --> 0:05:46.280 really the focal point for that is to say, you 0:05:46.560 --> 0:05:49.280 order it and you basically put in your information. We 0:05:49.320 --> 0:05:51.880 have digital payments. You can use Venmo, you can use PayPal, 0:05:52.279 --> 0:05:53.920 and essentially we'll ship you the sim. 0:05:54.040 --> 0:05:56.360 Can use a regular credit card, yeah, red card, yeah, 0:05:56.400 --> 0:05:58.080 read credit card as well. 0:05:58.160 --> 0:06:00.720 Yeah, absolutely, And you know, obviously you want to do 0:06:00.760 --> 0:06:02.920 a quick kind of check on make sure your device 0:06:02.960 --> 0:06:05.520 compatibility on the iOS works, you know, and then we'll 0:06:05.520 --> 0:06:07.160 ship you the SIM and the next day you'll have 0:06:07.200 --> 0:06:09.560 the SIM in your hands. You basically take the SIM in, 0:06:09.640 --> 0:06:11.680 you plug it in, you activate it using the app, 0:06:11.680 --> 0:06:12.360 and you're good to go. 0:06:12.520 --> 0:06:13.120 And you know, that. 0:06:13.120 --> 0:06:15.120 Allows you to either port a number in or that 0:06:15.200 --> 0:06:16.919 allows you to start a new number if you prefer. 0:06:17.000 --> 0:06:19.360 And basically that's all you need to do. It's pretty simple, 0:06:19.440 --> 0:06:20.880 easy to check out and easy to use. 0:06:21.279 --> 0:06:23.120 So tell me about what phones work on here? You 0:06:23.160 --> 0:06:26.040 said iOS only. How do I know if my iPhone 0:06:26.040 --> 0:06:27.000 works with Visible? 0:06:27.160 --> 0:06:31.560 Yeah? You actually just go to our checkout process and 0:06:31.640 --> 0:06:34.359 in the checkout process will give you the opportunity to 0:06:34.400 --> 0:06:36.640 check to make sure your phone is compatible with our network. 0:06:37.000 --> 0:06:38.760 Is it most iPhones at this point, Yeah, buy and 0:06:38.800 --> 0:06:40.800 large pretty much all iPhones are. But there's a few 0:06:40.880 --> 0:06:43.480 kind of variations that we know that we don't have 0:06:43.520 --> 0:06:45.320 the right compatibilities. We want to make sure that that's 0:06:45.320 --> 0:06:46.280 clear to our customers. 0:06:46.360 --> 0:06:47.800 Now, there's going to be some people who try to 0:06:47.800 --> 0:06:49.680 pop the sim into an unlocked Android. 0:06:49.760 --> 0:06:50.960 Not gonna work, Not gonna work. 0:06:50.839 --> 0:06:53.039 At the moment. Why not, Well, because we started with 0:06:53.080 --> 0:06:55.960 iOS really to focus our attention around our experience with 0:06:56.000 --> 0:06:58.560 that bunch of customers. Clearly where we're looking at the 0:06:58.560 --> 0:07:01.040 Android community of users. That's something we have a lot 0:07:01.080 --> 0:07:03.120 of customers and members asking us about. It's like, hey, 0:07:03.120 --> 0:07:06.000 when is Android coming? We're working closely on that, and 0:07:06.279 --> 0:07:07.640 you know that's something to stay tuned on. 0:07:08.320 --> 0:07:12.200 So Verizon obviously has this giant network of stores, personnel 0:07:12.320 --> 0:07:14.160 people to help you when you have a problem, whatever. 0:07:14.480 --> 0:07:16.920 How do you guys do that And talk a little 0:07:16.920 --> 0:07:19.760 bit about your current kind of marketing plan where you 0:07:19.800 --> 0:07:23.680 literally have these stores that you've painted your color, that's right, 0:07:23.880 --> 0:07:26.080 and it's like a four or four store not found 0:07:26.240 --> 0:07:26.600 that's right. 0:07:26.720 --> 0:07:29.320 Yeah, Yeah, it's the four or four store campaign for us, 0:07:29.360 --> 0:07:30.720 and you know, we're doing a little bit of tongue 0:07:30.720 --> 0:07:34.320 in cheek. Look, we're establishing a new brand across the country, 0:07:34.360 --> 0:07:37.240 and when you do that, you have to get people's attention. So, yes, 0:07:37.280 --> 0:07:39.400 it's our brand blue, but it's also kind of a 0:07:39.440 --> 0:07:41.760 way to grab people's attention in a physical space and 0:07:41.960 --> 0:07:44.600 kind of bring them into our digital experience. Yes, it's 0:07:44.600 --> 0:07:46.680 a little eye catching, but it is trying to make 0:07:46.680 --> 0:07:49.160 the point that we took everything that you would normally 0:07:49.160 --> 0:07:51.040 find in a store and we packed it into the app, 0:07:51.120 --> 0:07:52.720 so that way you can go to your app, do 0:07:52.760 --> 0:07:54.680 everything you need to do to basically take care of 0:07:54.680 --> 0:07:56.880 your service and order the service in one clean, simple, 0:07:56.920 --> 0:07:57.680 easy use way. 0:07:57.880 --> 0:08:00.720 Are you selling phones as well? That's not something we're 0:08:00.720 --> 0:08:02.760 looking at at the moment, but it's something that you know, 0:08:02.800 --> 0:08:05.160 we're looking at all customer opportunities in terms of the 0:08:05.200 --> 0:08:07.760 feedback we're getting. So right now it's iOS only, and 0:08:07.800 --> 0:08:09.600 like I said, Android would probably be something that comes 0:08:09.640 --> 0:08:10.800 fairly soon after as well. 0:08:11.040 --> 0:08:12.800 So who do you see is sort of your biggest 0:08:12.800 --> 0:08:14.040 competitor in all this? 0:08:14.520 --> 0:08:16.040 Yeah, you know, I don't. I don't think we see 0:08:16.040 --> 0:08:18.720 ourselves of having a very specific competitor in this example, 0:08:18.760 --> 0:08:21.520 because like the offering we have because we're digital only, 0:08:21.600 --> 0:08:24.560 because we're owned by Verizons, we are have basically a 0:08:24.600 --> 0:08:27.920 facilities based career. It's completely different. It's a completely different 0:08:27.960 --> 0:08:30.600 type of approach. And you know, building things from the 0:08:30.640 --> 0:08:33.160 ground up from a blank sheet of paper allows you 0:08:33.240 --> 0:08:35.760 to do things that many others cannot. It allows us 0:08:35.760 --> 0:08:38.000 to be more agile. It allows us to also take 0:08:38.040 --> 0:08:40.120 the best of some of the best infrastructure in the world, 0:08:40.280 --> 0:08:43.040 which is Verizons for GLT network. And I think the 0:08:43.040 --> 0:08:45.440 combination of those two is a really compelling offering. That's 0:08:45.520 --> 0:08:47.200 why we're able to do what we can with our 0:08:47.240 --> 0:08:47.960 experience today. 0:08:48.320 --> 0:08:51.760 So AT and T has Cricket, T Mobile has Metro 0:08:51.920 --> 0:08:54.520 or I think they just renamed it. Maybe it's Metro still, 0:08:55.720 --> 0:08:57.800 and I don't know what Sprint has, but they are 0:08:57.920 --> 0:09:02.120 similar and people would probably comparing them to you what 0:09:02.280 --> 0:09:03.360 sets visible apart. 0:09:03.559 --> 0:09:06.720 Yeah, Ultimately, it's our experience and it's simplicity of our offering. 0:09:06.720 --> 0:09:09.200 We're basically giving customers exactly what they're looking for based 0:09:09.240 --> 0:09:10.880 on all that research we did, and that's why we 0:09:10.960 --> 0:09:13.480 believe that ultimately is a winning combination for us. 0:09:13.920 --> 0:09:15.320 And I still feel like there's got to be a 0:09:15.360 --> 0:09:18.160 catch because I mean, people have listened this long and 0:09:18.160 --> 0:09:20.560 they're sitting there, they're going, I don't understand. I'm paying 0:09:20.640 --> 0:09:23.560 ninety dollars a month on average for an unlimited plan, Right, 0:09:23.640 --> 0:09:26.040 how is Visible giving me Verizon's network, which by the 0:09:26.040 --> 0:09:29.120 way is probably the best network in the US at 0:09:29.160 --> 0:09:30.040 forty bucks a month? 0:09:30.160 --> 0:09:32.600 Right? Yeah, this is this is geared towards a very 0:09:32.600 --> 0:09:35.520 specific type of customer. We're gearing towards customers for digitally 0:09:35.559 --> 0:09:38.680 savvy or single line accounts essentially, and want the type 0:09:38.679 --> 0:09:42.040 of simplicity and offering that this provides. That's not for everybody, 0:09:42.040 --> 0:09:44.400 and that's okay. You know, we're really focused on the 0:09:44.480 --> 0:09:47.480 type of digitally savy customer or customer value simplicity on 0:09:47.520 --> 0:09:49.520 a single line basis. So we believe that's why it's 0:09:49.520 --> 0:09:50.199 super interesting. 0:09:50.360 --> 0:09:53.960 What about fees, you know, activation fee, thirty five bucks 0:09:54.000 --> 0:09:55.480 for that, Do you have any of those things? 0:09:55.600 --> 0:09:58.560 Nope, it's forty dollars. Yeah, it's all forty dollars all in, 0:09:58.760 --> 0:10:01.680 basically all taxi fees. And again that's like part of 0:10:01.720 --> 0:10:03.719 what we're trying to accomplish is like what does a 0:10:03.760 --> 0:10:05.760 customer actually want? Like I don't want to think about 0:10:05.800 --> 0:10:08.079 all the little line items on a bill. I just 0:10:08.120 --> 0:10:10.080 want to say, here's my price, I get my thing. 0:10:10.160 --> 0:10:12.120 I allow me to do the thing that I want 0:10:12.120 --> 0:10:14.720 the service to do. Like what is wireless character's supposed 0:10:14.720 --> 0:10:16.640 to do. It's supposed to connect you with other human beings. 0:10:16.720 --> 0:10:19.600 That's the whole point. And so we believe that eliminating 0:10:19.600 --> 0:10:21.960 that friction allows us to be a better experience. 0:10:22.400 --> 0:10:24.920 And the name Visible, Yes, where did that come from? 0:10:25.280 --> 0:10:27.160 That was also part of our market research. We just 0:10:27.160 --> 0:10:28.880 felt that it was a good way to kind of 0:10:28.920 --> 0:10:30.960 emphasize what do we stand for as a brand. 0:10:31.240 --> 0:10:34.880 We focus on transparency. We focus on providing value to 0:10:34.920 --> 0:10:37.880 our customers in a collaborative and co creative way. And 0:10:37.920 --> 0:10:40.520 we believe that by being Visible, we can showcase how 0:10:40.520 --> 0:10:44.240 we're really providing the type of simplicity we believe that 0:10:44.280 --> 0:10:45.200 customers really want. 0:10:45.679 --> 0:10:48.160 So explain to me a little bit more about the 0:10:48.200 --> 0:10:51.760 relationship between Visible and Verizon. So you guys are independently 0:10:51.800 --> 0:10:54.000 sort of operated, that's right. Do you meet back with 0:10:54.080 --> 0:10:56.240 like this Verizon CEO and kind of tell them what 0:10:56.280 --> 0:10:58.920 your plans are and you know, talk with him. I mean, 0:10:58.920 --> 0:11:01.560 because some of the things that you're doing are directly 0:11:01.600 --> 0:11:03.080 in competition with them. 0:11:03.280 --> 0:11:05.800 Yeah, you know, it's interesting the way we operate. We 0:11:05.840 --> 0:11:08.880 are independently operated. Obviously, we have a very strong partnership 0:11:08.960 --> 0:11:11.400 with all the things that we need to be successful. 0:11:11.440 --> 0:11:13.520 And really that's why we get the best of both worlds. 0:11:14.200 --> 0:11:17.280 You know, we're we're in close contact and collaboration with 0:11:17.320 --> 0:11:19.439 all the different communities that we leverage and tap into. 0:11:19.760 --> 0:11:22.520 But what this relationship structure allows us to do is 0:11:22.559 --> 0:11:25.760 give us that access to the large capital infrastructure, the 0:11:25.800 --> 0:11:29.000 best and brightest of you know, network engineering combined with 0:11:29.160 --> 0:11:31.160 the best and brightest of kind of newer thinking and 0:11:31.240 --> 0:11:34.439 modern tech. That's how essentially we believe innovation can happen. 0:11:34.520 --> 0:11:36.920 And it's a huge bet on innovation how we think 0:11:37.520 --> 0:11:39.439 modern businesses can continue to evolve. 0:11:39.880 --> 0:11:42.199 Can you talk a little bit about the new iPhones 0:11:42.240 --> 0:11:47.280 have a e SIM capability. It's rumored or it's supposed 0:11:47.320 --> 0:11:49.439 to be active this year, maybe next year, and here 0:11:49.440 --> 0:11:51.840 in the US kind of a different concept for people 0:11:51.960 --> 0:11:56.240 to be able to activate align by scanning a QR 0:11:56.320 --> 0:11:59.360 code with their camera on their phone. So will Visible 0:11:59.480 --> 0:12:01.520 take part in that? And that actually offers a big 0:12:01.559 --> 0:12:03.000 opportunity for you guys as well. 0:12:03.160 --> 0:12:04.720 Absolutely, Yeah, I mean the way you're. 0:12:04.600 --> 0:12:06.440 Putting a SIM in a phone is something and I've 0:12:06.440 --> 0:12:08.360 done a million times, but not everyone has. 0:12:08.400 --> 0:12:10.920 Not everyone wants to, or knows or even understands what 0:12:10.920 --> 0:12:11.280 that means. 0:12:11.360 --> 0:12:14.679 Absolutely, Look, you know, we've built the Visible experience, We've 0:12:14.720 --> 0:12:17.160 built the Visible techs doc to be future proof. We 0:12:17.160 --> 0:12:19.520 want to capitalize on every single move that happens from 0:12:19.520 --> 0:12:22.760 a technological landscape, whether that's a network level, whether that's 0:12:22.800 --> 0:12:25.319 the phone and OEM level, whether it's e SIM or 0:12:25.360 --> 0:12:27.440 anything else like, those are things we want to capitalize on. 0:12:27.520 --> 0:12:30.959 So absolutely, there's things like that that we're closely focused on, 0:12:31.200 --> 0:12:32.920 and as things come to market, we're going to definitely 0:12:32.920 --> 0:12:33.720 take advantage. 0:12:34.000 --> 0:12:37.680 Miguel ki Roga, CEO of Visible, thanks so much for 0:12:37.760 --> 0:12:40.360 joining me today. If you want to learn more about Visible, 0:12:40.559 --> 0:12:43.680 go to the website it is rich on tech dot tv, 0:12:44.040 --> 0:12:46.480 or you can check the show notes as well. If 0:12:46.480 --> 0:12:48.040 you like the show, go ahead and share it with 0:12:48.040 --> 0:12:50.160 your friends. Take a screenshot of you listening to it 0:12:50.240 --> 0:12:53.600 and share it on Twitter, Facebook, Instagram Stories. That's the 0:12:53.600 --> 0:12:55.760 best way to let your friends know that you're learning 0:12:55.800 --> 0:12:58.160 something here. All right, I'm Richidmiel, Thanks so much for listening. 0:12:58.440 --> 0:13:01.960 Bye bye,