1 00:00:00,080 --> 00:00:02,599 Speaker 1: Building the Good Life with John Hope Bryant is brought 2 00:00:02,600 --> 00:00:06,880 Speaker 1: to you by potential financial delay. Gratification is the longest 3 00:00:06,920 --> 00:00:11,080 Speaker 1: curse word I know. Because our people want gratification right now. 4 00:00:11,400 --> 00:00:15,080 Speaker 1: We've been denied for hundreds of years. It's understandable that 5 00:00:15,120 --> 00:00:18,480 Speaker 1: we want some gratification right now. But let's hold off 6 00:00:18,640 --> 00:00:23,160 Speaker 1: a little bit longer on gratification, especially as you define 7 00:00:23,200 --> 00:00:26,480 Speaker 1: it through the things we bling and the things we wear, 8 00:00:26,920 --> 00:00:30,320 Speaker 1: and things that are depreciating in value. And if you're 9 00:00:30,320 --> 00:00:35,519 Speaker 1: gonna blame bling your portfolio, bling things that are appreciating 10 00:00:35,560 --> 00:00:39,560 Speaker 1: in value, bling your house, your real estate, your land, 11 00:00:39,960 --> 00:00:43,760 Speaker 1: things that are going up, not putting mounds of money 12 00:00:44,040 --> 00:00:46,280 Speaker 1: into things that are going down. And if you do 13 00:00:46,840 --> 00:00:50,880 Speaker 1: by things that are depreciating by some stocks in those businesses, 14 00:00:51,120 --> 00:00:54,040 Speaker 1: you just drop the money. T. D. Jakes as a 15 00:00:54,120 --> 00:00:57,880 Speaker 1: chairman of the T. D. Jakes Foundation, and their primary 16 00:00:57,920 --> 00:01:04,959 Speaker 1: focus is jah creation, job readiness, diversity and steam education 17 00:01:05,200 --> 00:01:10,240 Speaker 1: that means science, technology, engineering, arts and math. He is 18 00:01:10,240 --> 00:01:14,759 Speaker 1: the CEO of the T. D. Jake's Enterprises Corporation, whose 19 00:01:14,760 --> 00:01:19,000 Speaker 1: cinematic library of films and television inventory exceeds three hundred 20 00:01:19,080 --> 00:01:23,200 Speaker 1: and fifty million dollars in box office sales. The global 21 00:01:23,280 --> 00:01:26,800 Speaker 1: leader and senior Statesman has authored over forty two books, 22 00:01:27,400 --> 00:01:30,520 Speaker 1: many of which have been New York Times bestsellers, topping 23 00:01:30,520 --> 00:01:33,640 Speaker 1: the list for up to sixteen weeks. The beloved pastor 24 00:01:33,680 --> 00:01:37,320 Speaker 1: of the thirty thousand member Potter's House of Dallas has 25 00:01:37,319 --> 00:01:40,959 Speaker 1: been forty five years of ministry, during which his programs 26 00:01:40,959 --> 00:01:44,840 Speaker 1: include the highly awarded Texas Offenders re Entry Initiatives, with 27 00:01:45,040 --> 00:01:49,640 Speaker 1: thirty thousand returning citizens completing the two year program. His 28 00:01:49,760 --> 00:01:53,600 Speaker 1: real estate ventures have focused on mixed income, multi use 29 00:01:53,720 --> 00:01:58,520 Speaker 1: community development. He has served on many boards, including the 30 00:01:58,600 --> 00:02:03,400 Speaker 1: Dallas Regional Chamber of Commerce, the Dallas Symphony Orchestra, the 31 00:02:03,440 --> 00:02:09,359 Speaker 1: Hollywood Reporter, and he's the husband of Serena Mrs Serena Jackson, 32 00:02:09,720 --> 00:02:13,440 Speaker 1: also a business woman. He is a father of five 33 00:02:13,480 --> 00:02:17,600 Speaker 1: adult children and the grandfather of nine. He's a personal 34 00:02:17,720 --> 00:02:22,040 Speaker 1: friend and confidence. Please welcome to the inaugural debut of 35 00:02:22,760 --> 00:02:27,320 Speaker 1: Building the Good Life, my dear friend T. D. Jake's. 36 00:02:27,440 --> 00:02:31,360 Speaker 1: Thank you very much, sirrious indeed a great pleasure UH 37 00:02:31,480 --> 00:02:33,760 Speaker 1: to be with you today and thank you for having 38 00:02:33,840 --> 00:02:38,079 Speaker 1: me UH to make whatever small contribution I can to 39 00:02:38,240 --> 00:02:41,480 Speaker 1: your listening on to have you, my man. I've talked 40 00:02:41,520 --> 00:02:45,480 Speaker 1: a little bit about what you've done, but not how 41 00:02:45,600 --> 00:02:50,040 Speaker 1: you've done it. And I know you agree with me 42 00:02:50,120 --> 00:02:52,440 Speaker 1: when I suggest that we're not human beings having a 43 00:02:52,560 --> 00:02:57,519 Speaker 1: spiritual experience with spiritual beings having a human experience and 44 00:02:57,800 --> 00:03:00,959 Speaker 1: energy is everything. What's the energy it's allowed you to 45 00:03:01,080 --> 00:03:05,639 Speaker 1: build um all of these different verticals? And how do 46 00:03:05,720 --> 00:03:09,000 Speaker 1: you respond when I actually call you an entrepreneur? Are 47 00:03:09,080 --> 00:03:13,520 Speaker 1: you offended? Are you complimented? I'm neither offended nor complimented. 48 00:03:13,600 --> 00:03:17,799 Speaker 1: I think it's an accurate uh description of at least 49 00:03:17,880 --> 00:03:21,239 Speaker 1: a part of me. My wife says I'm complex, So 50 00:03:21,840 --> 00:03:25,560 Speaker 1: you know, of course, certainly I'm called the ministry and 51 00:03:25,720 --> 00:03:28,639 Speaker 1: that's my passion and my heart is there, but I'm 52 00:03:28,720 --> 00:03:33,560 Speaker 1: also called to uplifting people. I have a certain entrepreneurial 53 00:03:33,760 --> 00:03:36,680 Speaker 1: flare about me that is unique to me, and I 54 00:03:36,840 --> 00:03:40,800 Speaker 1: was more focused on being who I am authentically than 55 00:03:40,920 --> 00:03:44,280 Speaker 1: being who people expected me to be and to show 56 00:03:44,400 --> 00:03:46,960 Speaker 1: up dressed in the clothes that they bobbed for me. 57 00:03:48,360 --> 00:03:50,720 Speaker 1: I think it's very important that you be true to 58 00:03:50,920 --> 00:03:53,680 Speaker 1: your core and true to who you are. My father 59 00:03:53,880 --> 00:03:59,720 Speaker 1: was an entrepreneur. His father was an entrepreneur, my grandmother, Uh, 60 00:04:00,120 --> 00:04:04,200 Speaker 1: your own business. Uh. There's a lot of history all 61 00:04:04,240 --> 00:04:07,560 Speaker 1: the way back to the Ebo tribe in Africa. Uh, 62 00:04:07,680 --> 00:04:11,120 Speaker 1: that points toward entrepreneurship. And yet I had this call 63 00:04:11,240 --> 00:04:13,400 Speaker 1: on my life. So getting all of that to have 64 00:04:13,600 --> 00:04:17,600 Speaker 1: some congruency has sometimes been difficult because the media likes 65 00:04:17,640 --> 00:04:20,520 Speaker 1: to categorize you. Are you the next Billy Graham? Are 66 00:04:20,560 --> 00:04:23,840 Speaker 1: you the next Jesse Jackson? Are you the next Kin China? 67 00:04:24,200 --> 00:04:27,200 Speaker 1: You know, I'm really not the next anybody. I'm just me. 68 00:04:27,440 --> 00:04:31,119 Speaker 1: So authenticity is something that you and I are pretty 69 00:04:31,160 --> 00:04:34,200 Speaker 1: passionate about. And it sounds to me like you you're 70 00:04:34,240 --> 00:04:37,360 Speaker 1: basically saying you bring you everything you do. I bring 71 00:04:37,480 --> 00:04:39,560 Speaker 1: all of me, all all of the things that you 72 00:04:39,720 --> 00:04:42,720 Speaker 1: listed in things that you didn't know the list. All 73 00:04:42,800 --> 00:04:44,760 Speaker 1: of that is sitting here talking to you at the 74 00:04:44,839 --> 00:04:48,120 Speaker 1: same time. Because all of that is authentically who I am. 75 00:04:48,279 --> 00:04:50,719 Speaker 1: That is not to say that I did it by myself. 76 00:04:51,360 --> 00:04:54,560 Speaker 1: You know, they're over three hundred people on staff, uh, 77 00:04:54,680 --> 00:04:58,840 Speaker 1: in our various entities, probably getting closer to four. And 78 00:04:59,760 --> 00:05:02,960 Speaker 1: I'm a team builder, and I think it's very important 79 00:05:03,040 --> 00:05:06,800 Speaker 1: that you build teams around your dreams and that they 80 00:05:06,800 --> 00:05:09,919 Speaker 1: are not the same team, that there is a diversity 81 00:05:10,000 --> 00:05:12,880 Speaker 1: of teams rather than to try to get one team 82 00:05:12,960 --> 00:05:16,640 Speaker 1: to fit all the various components and ideas uh that 83 00:05:17,040 --> 00:05:20,760 Speaker 1: any innovator has from day to day. Bishop, as I 84 00:05:20,800 --> 00:05:22,880 Speaker 1: think about the moment where it was a turning point 85 00:05:22,960 --> 00:05:25,000 Speaker 1: for me, and we're gonna get into what you're doing 86 00:05:25,080 --> 00:05:28,080 Speaker 1: now and where you're going and what's our vision? What's 87 00:05:28,120 --> 00:05:30,960 Speaker 1: your vision for where we go from here to quote 88 00:05:31,040 --> 00:05:34,000 Speaker 1: Dr King? But at this inflection point when and I 89 00:05:34,080 --> 00:05:36,200 Speaker 1: want you interested in what yours was. When I was 90 00:05:36,279 --> 00:05:39,840 Speaker 1: in company California, I was nine years old and my 91 00:05:39,960 --> 00:05:42,960 Speaker 1: family gone through a lot and um I had gone 92 00:05:43,000 --> 00:05:46,000 Speaker 1: through that financial literacy course. It was home economics doesn't 93 00:05:46,040 --> 00:05:50,240 Speaker 1: exist anymore. And I remember asking this volunteer banker came 94 00:05:50,279 --> 00:05:53,279 Speaker 1: to my classroom he was teaching financial literacy. I said, 95 00:05:53,320 --> 00:05:56,120 Speaker 1: excuse me, sir, what do you do for a living 96 00:05:57,000 --> 00:06:02,600 Speaker 1: and how did you get rich legally? And he I 97 00:06:02,760 --> 00:06:05,560 Speaker 1: was dead serious, and he said, young man, I'm a 98 00:06:05,680 --> 00:06:10,120 Speaker 1: banker and I have finance entrepreneurs this shop. I said, 99 00:06:10,120 --> 00:06:12,680 Speaker 1: I don't know what an entrepreneur is. I have no 100 00:06:12,960 --> 00:06:16,200 Speaker 1: clue what you just said, because no one's ever taught 101 00:06:16,240 --> 00:06:20,679 Speaker 1: me that word French word me building something out of nothing, 102 00:06:20,760 --> 00:06:23,960 Speaker 1: from ground up, building value. But whatever it is, if 103 00:06:23,960 --> 00:06:29,600 Speaker 1: you're financing and it's legal, I'm gonna be one boom. 104 00:06:30,200 --> 00:06:33,760 Speaker 1: The light came on and within a year I started 105 00:06:33,839 --> 00:06:36,240 Speaker 1: my first business, the neighborhood candy house. You know the 106 00:06:36,279 --> 00:06:37,640 Speaker 1: rest of the story put the liqu store of the 107 00:06:37,680 --> 00:06:41,440 Speaker 1: candy business, and my confidence went through the roof. You're 108 00:06:41,480 --> 00:06:45,920 Speaker 1: from West Virginia, the same town I believe as my 109 00:06:46,400 --> 00:06:50,600 Speaker 1: my wife. Um, was there an inflection point for you 110 00:06:50,800 --> 00:06:53,880 Speaker 1: there in West Virginia? Man, what a journey from West 111 00:06:53,960 --> 00:06:56,480 Speaker 1: Virginia to Dallas. To be honest with you, there have 112 00:06:56,560 --> 00:07:01,560 Speaker 1: been several inflection points. I mean, since sets always leaves clues, 113 00:07:02,600 --> 00:07:06,320 Speaker 1: and uh, it's almost like following the breadcrumbs in the 114 00:07:06,440 --> 00:07:09,800 Speaker 1: fable a little by little, there is an unfolding of 115 00:07:09,920 --> 00:07:12,920 Speaker 1: who one is. You don't get it all in one glance. 116 00:07:13,400 --> 00:07:15,560 Speaker 1: But when I was eight years old, riding in the 117 00:07:15,640 --> 00:07:18,640 Speaker 1: back of my mother's car, after she had spoken for 118 00:07:18,760 --> 00:07:22,480 Speaker 1: her sorority, she's a delta, I said, right now, I'm 119 00:07:22,560 --> 00:07:24,600 Speaker 1: going to hear you speak, and they called me Ms 120 00:07:24,720 --> 00:07:27,480 Speaker 1: Jake's son. The time will come, You'll come to hear 121 00:07:27,560 --> 00:07:30,800 Speaker 1: me speaking, they'll call you Tom Jake's mother. Well, I 122 00:07:30,920 --> 00:07:32,720 Speaker 1: was pretty close to write only it was t D. 123 00:07:33,560 --> 00:07:36,640 Speaker 1: I wasn't known as t D as a child, but 124 00:07:36,840 --> 00:07:39,480 Speaker 1: I knew that there was a speaking component to it. 125 00:07:40,200 --> 00:07:44,640 Speaker 1: And uh as I got into the speaking part of 126 00:07:44,760 --> 00:07:47,680 Speaker 1: my life, I ran into so many people who had 127 00:07:47,760 --> 00:07:53,360 Speaker 1: built businesses around our talent, and I began to ask myself, 128 00:07:53,440 --> 00:07:57,480 Speaker 1: why should I let you build a business around what 129 00:07:57,720 --> 00:08:03,080 Speaker 1: I started when I could build a business myself and 130 00:08:03,280 --> 00:08:07,440 Speaker 1: so moving the middleman out of the way, building several businesses, 131 00:08:07,560 --> 00:08:13,200 Speaker 1: hiring our own people, creating jobs for families, and having 132 00:08:13,280 --> 00:08:18,000 Speaker 1: a better control over my brand. We're all very attractive 133 00:08:18,120 --> 00:08:23,040 Speaker 1: features in in the embryotic stages of developing what is 134 00:08:23,120 --> 00:08:26,160 Speaker 1: now uh T D Jake's with all of the many 135 00:08:26,280 --> 00:08:29,480 Speaker 1: facets that go to it, whether you're talking about the 136 00:08:29,560 --> 00:08:35,000 Speaker 1: Texas Offenders Reentry Initiative and the thirty uh thousand formally 137 00:08:35,080 --> 00:08:38,280 Speaker 1: incarcerated inmates who have gone through that program, or whether 138 00:08:38,320 --> 00:08:41,560 Speaker 1: you're talking about TV Jake's rev uh where we are 139 00:08:41,679 --> 00:08:48,040 Speaker 1: looking at around six hundred uh thousand acres of land 140 00:08:48,160 --> 00:08:52,240 Speaker 1: that we have had an opportunity to six acres of 141 00:08:52,400 --> 00:08:56,319 Speaker 1: land that we have had an opportunity to acquire in 142 00:08:56,520 --> 00:08:59,640 Speaker 1: various cities, and the building out of homes and the 143 00:08:59,720 --> 00:09:03,839 Speaker 1: build out of buildings and churches and and outreaches and 144 00:09:03,920 --> 00:09:07,240 Speaker 1: all of those things that that came out of that. Uh, 145 00:09:07,800 --> 00:09:10,360 Speaker 1: just about ten acres of lane across the street from 146 00:09:10,400 --> 00:09:13,280 Speaker 1: my house and put forty houses on it. I've I've 147 00:09:13,440 --> 00:09:18,120 Speaker 1: always had multiple streams of income and always been industrious. 148 00:09:18,559 --> 00:09:20,920 Speaker 1: And not all of that is in fight. Most of 149 00:09:21,040 --> 00:09:24,040 Speaker 1: that is not under the church at all, but most 150 00:09:24,120 --> 00:09:27,480 Speaker 1: of it is through my various interests of being authentic 151 00:09:27,920 --> 00:09:30,559 Speaker 1: to who I am as an individual. And with all that, 152 00:09:30,679 --> 00:09:35,080 Speaker 1: I'm hearing your meeting a payroll, you're paying taxes, You're 153 00:09:35,240 --> 00:09:39,679 Speaker 1: you're building revenue streams. You're building wealth, which is different 154 00:09:39,760 --> 00:09:42,079 Speaker 1: from making money. People don't understand there is a difference 155 00:09:42,080 --> 00:09:44,959 Speaker 1: between making money and building wealth. You build wealth in 156 00:09:45,000 --> 00:09:48,800 Speaker 1: your sleep. But everything you do, everything that you just 157 00:09:48,960 --> 00:09:54,719 Speaker 1: mentioned and the things I mentioned earlier, require a business infrastructure. Correct, Yes, 158 00:09:54,760 --> 00:09:57,360 Speaker 1: it inquires quite It requires quite a bit. I mean, 159 00:09:57,840 --> 00:10:00,559 Speaker 1: several of our companies are five of us threes and 160 00:10:00,640 --> 00:10:05,000 Speaker 1: several of them are LLPs and for profit uh as 161 00:10:05,120 --> 00:10:09,439 Speaker 1: corporations and etcetera. Understanding the distinctives between the two is 162 00:10:09,520 --> 00:10:13,760 Speaker 1: critical building firewalls between the two by having different staffs 163 00:10:13,880 --> 00:10:19,520 Speaker 1: and different accounting systems, different payrolls during compliance audits. All 164 00:10:19,600 --> 00:10:23,199 Speaker 1: of that is a necessary part of going after what 165 00:10:23,440 --> 00:10:28,160 Speaker 1: you dream of. At those organizational constructs that that you 166 00:10:28,520 --> 00:10:32,520 Speaker 1: that we just started talking about become the whole orbit 167 00:10:32,960 --> 00:10:36,320 Speaker 1: system that circles around me. The only thing that they 168 00:10:36,400 --> 00:10:39,000 Speaker 1: all share in common is me, And what I have 169 00:10:39,160 --> 00:10:42,920 Speaker 1: to do is delegate and relegate my time in such 170 00:10:42,960 --> 00:10:46,760 Speaker 1: a way that that they continue to orbit without colliding 171 00:10:46,840 --> 00:10:50,520 Speaker 1: into each other or colliding into me and UH. In 172 00:10:50,720 --> 00:10:54,320 Speaker 1: order to accomplish that, everywhere there is I like to say, 173 00:10:54,360 --> 00:10:58,240 Speaker 1: a planet in my galaxy, whether it is philanthropic or 174 00:10:58,320 --> 00:11:01,240 Speaker 1: whether it is for profit, there is a leader over 175 00:11:01,400 --> 00:11:05,840 Speaker 1: that particular planet of which sits around my boardroom table. 176 00:11:06,040 --> 00:11:09,600 Speaker 1: And I'm able to keep my hands on things superports 177 00:11:09,679 --> 00:11:14,040 Speaker 1: and documents. I'm not ubiquitous, so I can't be everywhere 178 00:11:14,040 --> 00:11:17,480 Speaker 1: at the same time simultaneously. For instance, right now, we're 179 00:11:17,520 --> 00:11:21,520 Speaker 1: shooting a film in Canada. UH. We're shooting a series 180 00:11:21,600 --> 00:11:25,080 Speaker 1: for a lifetime UH, a part of an anthology called 181 00:11:25,120 --> 00:11:28,720 Speaker 1: Seven Deadly Sins. We have been green lit to finish 182 00:11:28,800 --> 00:11:32,880 Speaker 1: that anthology. We've done two already, we're shooting two more, 183 00:11:33,400 --> 00:11:35,760 Speaker 1: and we're gonna finish out all seven of the Deadly 184 00:11:35,840 --> 00:11:39,079 Speaker 1: Sins with Lifetime. While we are starting up on a 185 00:11:39,200 --> 00:11:43,520 Speaker 1: movie out in California, while I am pastoring in Dallas, 186 00:11:44,320 --> 00:11:48,040 Speaker 1: while we just got back from Kenya, UH looking at 187 00:11:48,160 --> 00:11:53,599 Speaker 1: rehabilitating uh A hospital over there in Nairobi. So you know, 188 00:11:53,800 --> 00:11:56,600 Speaker 1: there's a lot going on. There's an office in Canada, 189 00:11:56,720 --> 00:12:00,240 Speaker 1: there's an office and a presence in the UK, and 190 00:12:00,720 --> 00:12:03,520 Speaker 1: all of that sits around the orbit of what we 191 00:12:03,640 --> 00:12:08,719 Speaker 1: had to do. You have mentioned a phrase that is 192 00:12:08,760 --> 00:12:12,880 Speaker 1: similar to a phrase that Dr King used in the sixties, 193 00:12:13,440 --> 00:12:16,719 Speaker 1: the fierce urgency of Now. I want to I want 194 00:12:16,720 --> 00:12:19,000 Speaker 1: to get you to unpack that a little bit. But 195 00:12:19,080 --> 00:12:21,880 Speaker 1: I want to back up the minute, because what you 196 00:12:22,080 --> 00:12:26,840 Speaker 1: just said the listeners here, if they closed their eyes 197 00:12:26,920 --> 00:12:30,599 Speaker 1: and didn't hear who was on and who was introduced 198 00:12:30,720 --> 00:12:34,360 Speaker 1: in its credentials, that sounded like one of the best 199 00:12:34,440 --> 00:12:38,959 Speaker 1: CEOs and managers and business leaders on the planet. You 200 00:12:39,080 --> 00:12:43,719 Speaker 1: just laid out a business plan and execution against that 201 00:12:43,840 --> 00:12:47,480 Speaker 1: business plan. What would you say this should be if 202 00:12:47,520 --> 00:12:50,960 Speaker 1: I said we have got to move and I'm talking 203 00:12:51,040 --> 00:12:54,480 Speaker 1: now about African Americans and those who are parts of 204 00:12:54,520 --> 00:12:57,439 Speaker 1: groups have been left behind from just the spirit of 205 00:12:57,480 --> 00:13:00,679 Speaker 1: being experts in what we are against, to experts in 206 00:13:00,760 --> 00:13:04,800 Speaker 1: what we're for. From moving from just a specialization in 207 00:13:04,880 --> 00:13:07,719 Speaker 1: civil rights which we need, which is often fought in 208 00:13:07,760 --> 00:13:14,480 Speaker 1: the streets two silver rights our business in the business 209 00:13:14,520 --> 00:13:18,920 Speaker 1: suites to create hold on this is pushing the envelope 210 00:13:19,000 --> 00:13:23,719 Speaker 1: now social justice to an economic lens. Is that is 211 00:13:23,760 --> 00:13:26,160 Speaker 1: that going too far? No, I think that's a critical 212 00:13:26,280 --> 00:13:30,000 Speaker 1: component of social justice. That's not to say that if 213 00:13:30,040 --> 00:13:33,439 Speaker 1: we had wealth, we would have racism, but that is 214 00:13:33,559 --> 00:13:35,679 Speaker 1: to say that the jails would empty out a lot 215 00:13:35,800 --> 00:13:40,360 Speaker 1: quicker if they didn't have court appointed attorneys. Uh. That 216 00:13:40,679 --> 00:13:45,920 Speaker 1: is to say that uh, owning your own company uh 217 00:13:46,080 --> 00:13:50,480 Speaker 1: dismisses the possibility of you being uh first one, uh 218 00:13:50,840 --> 00:13:54,040 Speaker 1: last one hired, first one fired. Uh. That is to 219 00:13:54,160 --> 00:13:59,040 Speaker 1: say that you're respected because you can do more than protests. 220 00:13:59,080 --> 00:14:03,480 Speaker 1: You can influence elections, you can give to campaigns, and 221 00:14:04,040 --> 00:14:07,079 Speaker 1: thank God for the protests and protests have helped to 222 00:14:07,120 --> 00:14:09,800 Speaker 1: get us to where we are right now. But protests 223 00:14:09,880 --> 00:14:13,880 Speaker 1: without change of policy is a news story. It draws 224 00:14:13,920 --> 00:14:17,040 Speaker 1: attention to it It gets a lot of tweets, it 225 00:14:17,160 --> 00:14:21,200 Speaker 1: gets a news story, but it doesn't change policy. And 226 00:14:21,360 --> 00:14:24,600 Speaker 1: we've got to become more a student at changing policy, 227 00:14:25,160 --> 00:14:29,640 Speaker 1: which changes practices, that opens up opportunities. What we're good 228 00:14:29,720 --> 00:14:32,920 Speaker 1: at is drawing attention to an issue, and then that's important. 229 00:14:33,240 --> 00:14:35,040 Speaker 1: But we can't stop there. We've got to go the 230 00:14:35,160 --> 00:14:38,040 Speaker 1: last mile of the way. And the more influence that 231 00:14:38,240 --> 00:14:40,720 Speaker 1: we have, and the more that those who do have 232 00:14:40,960 --> 00:14:45,200 Speaker 1: influence work together in a concerted way, the better off 233 00:14:45,280 --> 00:14:49,760 Speaker 1: we are. We have a tendency, however, UH to shoot 234 00:14:49,880 --> 00:14:54,840 Speaker 1: whoever has influenced rather than learn from them. And so 235 00:14:55,000 --> 00:14:57,880 Speaker 1: if you if you kill all your teachers, how will 236 00:14:57,960 --> 00:15:01,320 Speaker 1: you go to school? So so, how does this discussion 237 00:15:02,200 --> 00:15:05,720 Speaker 1: fold into the fierce urgency of now in the agenda 238 00:15:05,800 --> 00:15:07,960 Speaker 1: that we need to have right now? Well, it folds 239 00:15:08,000 --> 00:15:13,440 Speaker 1: into it in several ways. After the vicious murder of 240 00:15:13,640 --> 00:15:20,240 Speaker 1: George Floyd, America had a conscious and corporate corporations begin 241 00:15:20,360 --> 00:15:25,520 Speaker 1: to allocate resources UH to change disparities. Not just George 242 00:15:25,560 --> 00:15:31,280 Speaker 1: Floyd alone, but COVID uncovered disparities that had previously existed, 243 00:15:31,680 --> 00:15:35,200 Speaker 1: but they became more apparent by the disproportionate amount of 244 00:15:35,280 --> 00:15:39,120 Speaker 1: deaths that we see amongst people of color. UH and 245 00:15:39,600 --> 00:15:43,280 Speaker 1: UH there's been an allocation of resources, a new UH 246 00:15:43,560 --> 00:15:49,040 Speaker 1: revitalism as it relates to UH diversity, inclusion and equity 247 00:15:49,840 --> 00:15:53,360 Speaker 1: like we have not seen in many many years. UH. Now, 248 00:15:53,680 --> 00:15:57,120 Speaker 1: the money has not all been allocated. UH, it has 249 00:15:57,200 --> 00:16:00,800 Speaker 1: been designated, but it hasn't all been ali cated. We 250 00:16:00,960 --> 00:16:03,640 Speaker 1: have to make sure that those promises are followed through on, 251 00:16:04,320 --> 00:16:06,600 Speaker 1: and that they're followed through on, not just by throwing 252 00:16:06,680 --> 00:16:10,440 Speaker 1: money in the street, by throwing money toward institutions that 253 00:16:10,720 --> 00:16:15,720 Speaker 1: can show our return on their investment in terms of 254 00:16:15,800 --> 00:16:21,280 Speaker 1: the metrics of change, lives save lives, people getting education, 255 00:16:21,360 --> 00:16:24,960 Speaker 1: and people getting prepared. I think that the projection is 256 00:16:25,040 --> 00:16:34,640 Speaker 1: about of the jobs are gonna be technical jobs UH, science, technology, energy, arts, 257 00:16:34,680 --> 00:16:39,040 Speaker 1: and math. Those those things are taking presidents and those 258 00:16:39,200 --> 00:16:43,120 Speaker 1: jobs that have caused us to be affected by COVID, 259 00:16:43,680 --> 00:16:48,960 Speaker 1: first responder jobs, grocery store UH check in at their report, 260 00:16:49,440 --> 00:16:52,960 Speaker 1: those places where we're interacting with people, those jobs are 261 00:16:53,000 --> 00:16:57,000 Speaker 1: all being replaced by robots and UH. And I fear 262 00:16:57,080 --> 00:17:00,480 Speaker 1: for the families that will find themselves fall and beneath 263 00:17:00,520 --> 00:17:03,560 Speaker 1: the property line that they are just a little bit above. 264 00:17:03,680 --> 00:17:07,280 Speaker 1: Now they fall beneath because they failed to change with 265 00:17:07,400 --> 00:17:11,320 Speaker 1: the time. So that's the urgency. That's the urgency. The 266 00:17:11,480 --> 00:17:14,719 Speaker 1: urgency is that we don't have time to picker amongst ourselves, 267 00:17:15,320 --> 00:17:18,199 Speaker 1: divide and fight amongst ourselves. That we must do all 268 00:17:18,320 --> 00:17:22,200 Speaker 1: that we can to strengthen ourselves. The urgency is that 269 00:17:22,359 --> 00:17:24,840 Speaker 1: we must stop waiting at the back porch for somebody 270 00:17:24,920 --> 00:17:28,280 Speaker 1: to hand us a crumb and begin to lift ourselves 271 00:17:28,400 --> 00:17:33,480 Speaker 1: up by unifying together, by working together, by by doing 272 00:17:33,600 --> 00:17:37,720 Speaker 1: business with each other where possible. We're by finding repressed 273 00:17:37,760 --> 00:17:41,760 Speaker 1: communities and solving problems rather than pointing to the problem. 274 00:17:42,000 --> 00:17:44,199 Speaker 1: We've done a great job at pointing to the problem, 275 00:17:44,480 --> 00:17:46,440 Speaker 1: but we've not done a great job at solving the 276 00:17:46,480 --> 00:17:49,480 Speaker 1: problem because we have not believed that we had the 277 00:17:49,560 --> 00:17:52,240 Speaker 1: power to solve the problem, and in some cases we 278 00:17:52,320 --> 00:17:56,560 Speaker 1: didn't have the capital and the resources. Not individually but collectively. 279 00:17:57,160 --> 00:18:00,560 Speaker 1: We can do that. Amen. And as we pivoting now 280 00:18:00,640 --> 00:18:03,200 Speaker 1: to the topic of a business plan and how to 281 00:18:03,280 --> 00:18:06,680 Speaker 1: execute on that business plan, Um, A couple of things 282 00:18:06,760 --> 00:18:08,720 Speaker 1: hit me with what you're you just said. One is 283 00:18:08,840 --> 00:18:11,960 Speaker 1: that everybody wants to see seem to be an American, 284 00:18:12,000 --> 00:18:15,040 Speaker 1: except Americans. We find all kinds of things that are 285 00:18:15,119 --> 00:18:17,800 Speaker 1: arguing with each other about and disagree about versus figuring 286 00:18:17,840 --> 00:18:21,400 Speaker 1: out what we're for. So I love this unifying theme 287 00:18:21,440 --> 00:18:24,960 Speaker 1: of yours and I really believe we promote black entrepreneurship, 288 00:18:25,119 --> 00:18:29,880 Speaker 1: everybody's boat rises because when you create, when you create GDP, 289 00:18:30,560 --> 00:18:33,600 Speaker 1: you're expanding the table, You're adding a chair. Everybody wins, 290 00:18:34,359 --> 00:18:37,360 Speaker 1: even people who may not be supportive of black entrepreneurship 291 00:18:38,000 --> 00:18:43,080 Speaker 1: benefit because of increased wealth and lower dependency. Um, let's 292 00:18:43,080 --> 00:18:46,119 Speaker 1: talk about now that the plan, Quincy Jones, let me 293 00:18:46,480 --> 00:18:48,840 Speaker 1: let me just interject the comment, please, I said, in 294 00:18:48,920 --> 00:18:52,280 Speaker 1: a unique spot as a clergyman, I really get a 295 00:18:52,359 --> 00:18:55,119 Speaker 1: good pulse of the community and where our heads are. 296 00:18:56,080 --> 00:19:01,160 Speaker 1: And over the last ten, fifteen, twenty year, when people 297 00:19:01,280 --> 00:19:05,520 Speaker 1: come from prayer, more times than not they have classified 298 00:19:06,440 --> 00:19:11,680 Speaker 1: as a miracle a car owning a house. Pray for 299 00:19:11,800 --> 00:19:14,320 Speaker 1: me that God would bless me to own my own home. 300 00:19:14,720 --> 00:19:17,000 Speaker 1: Pray for me that God would bless me with the car. 301 00:19:18,160 --> 00:19:20,520 Speaker 1: Pray for me that God would bring me out of debt. 302 00:19:21,920 --> 00:19:27,040 Speaker 1: That's nice, but those are not miracles. Miracles are parting 303 00:19:27,119 --> 00:19:31,520 Speaker 1: the red sea, Miracles are raising the dead. Uh, Miracles 304 00:19:31,560 --> 00:19:34,920 Speaker 1: are turning water into wine. A car is not a miracle. 305 00:19:36,240 --> 00:19:40,280 Speaker 1: A house is not a miracle. H Atheists have houses, 306 00:19:40,720 --> 00:19:43,720 Speaker 1: people of other religions have houses. People with no religion 307 00:19:43,840 --> 00:19:47,840 Speaker 1: have houses. But but that's how far removed we are 308 00:19:48,680 --> 00:19:51,120 Speaker 1: from it. Being within our recent we think we need 309 00:19:51,359 --> 00:19:56,080 Speaker 1: God to have a car, right, And that's a sad 310 00:19:56,880 --> 00:20:02,240 Speaker 1: indictment against how faith is hot and how we perceive faith, 311 00:20:02,680 --> 00:20:06,120 Speaker 1: and how far we perceive that we are away from 312 00:20:06,240 --> 00:20:10,399 Speaker 1: what we are pursuing. That we need divine assistance to 313 00:20:10,520 --> 00:20:16,040 Speaker 1: pay a gas bill. That's that's a that's a sad indictment. 314 00:20:16,119 --> 00:20:19,320 Speaker 1: That's how far removed we are away from it. And 315 00:20:19,480 --> 00:20:22,520 Speaker 1: I think as we solve some of these economic problems, 316 00:20:22,600 --> 00:20:25,600 Speaker 1: we can get back to praying for real spiritual problems 317 00:20:25,680 --> 00:20:27,879 Speaker 1: and let God do the things that only God can do. 318 00:20:28,400 --> 00:20:30,399 Speaker 1: But when you get through praying by the side of 319 00:20:30,480 --> 00:20:34,280 Speaker 1: your bed, don't expect God to make your bed. You 320 00:20:34,400 --> 00:20:35,960 Speaker 1: still have to get up and make up the bed. 321 00:20:36,640 --> 00:20:39,440 Speaker 1: And I think that we are expecting the divine to 322 00:20:39,600 --> 00:20:42,239 Speaker 1: do that which is only done through the human. Now, 323 00:20:42,320 --> 00:20:45,439 Speaker 1: the odds are against us, the cash flows against us, 324 00:20:45,800 --> 00:20:49,520 Speaker 1: the system has not cooperated. It's hard to get distribution 325 00:20:50,040 --> 00:20:53,040 Speaker 1: but technology has opened up a lot of doors who 326 00:20:53,080 --> 00:20:56,080 Speaker 1: are through the Internet and through social media. You don't 327 00:20:56,119 --> 00:20:59,440 Speaker 1: necessarily have to get distribution through a store which is 328 00:20:59,440 --> 00:21:02,520 Speaker 1: struggling itself to stay open in order to be able 329 00:21:02,560 --> 00:21:05,480 Speaker 1: to reach a broader audience of people, not just in 330 00:21:05,600 --> 00:21:08,640 Speaker 1: your community, like we were taught in the previous generation, 331 00:21:09,040 --> 00:21:12,560 Speaker 1: keep the dollar in the community, but to do business 332 00:21:12,640 --> 00:21:17,240 Speaker 1: all over the world. The inferences global economic wealth. It's 333 00:21:17,359 --> 00:21:20,800 Speaker 1: understanding that we are a community whether we're in Alabama 334 00:21:21,000 --> 00:21:25,040 Speaker 1: or in Africa, whether we are UH in Jamaica or 335 00:21:25,240 --> 00:21:28,760 Speaker 1: whether we are in Nigeria. UH. We have the same 336 00:21:28,920 --> 00:21:32,000 Speaker 1: kinky hair, we have the same ashy skin. We have 337 00:21:32,160 --> 00:21:36,480 Speaker 1: the same unique needs for certain products that are unique 338 00:21:36,560 --> 00:21:40,119 Speaker 1: to being people of color. It's unfortunate that people who 339 00:21:40,280 --> 00:21:44,320 Speaker 1: don't have those needs make those products for us instead 340 00:21:44,359 --> 00:21:47,639 Speaker 1: of us making those products ourselves. All Right, This is 341 00:21:47,720 --> 00:21:50,400 Speaker 1: John O. Bryant and The Building the Good Life podcast 342 00:21:50,680 --> 00:21:53,560 Speaker 1: is brought to you by Prudential. For over one forty 343 00:21:53,680 --> 00:21:56,440 Speaker 1: five years, millions of people have Counata and Predential to 344 00:21:56,520 --> 00:21:59,960 Speaker 1: help solve for life's most important financial needs. Because at Predential, 345 00:22:00,160 --> 00:22:03,240 Speaker 1: they live their purpose to make lives better by solving 346 00:22:03,400 --> 00:22:06,640 Speaker 1: the most pressing financial challenges of our changing world. Financial 347 00:22:06,720 --> 00:22:10,640 Speaker 1: will continue to focus on financial literacy, nancial education, business development, 348 00:22:10,800 --> 00:22:14,280 Speaker 1: and opportunities to provide financial products and services to those 349 00:22:14,440 --> 00:22:18,080 Speaker 1: disproportionately impacted here and around the world. This is doing 350 00:22:18,160 --> 00:22:21,600 Speaker 1: well by doing good. And I'm John Hoop. Ryan Quincy 351 00:22:21,680 --> 00:22:24,680 Speaker 1: Jones said somebody you and I both know. Bishop. He said, 352 00:22:25,400 --> 00:22:27,800 Speaker 1: if you think you're in the music business, as an example, 353 00:22:28,600 --> 00:22:31,520 Speaker 1: and you don't own music rights or publishing rights, or 354 00:22:31,640 --> 00:22:35,560 Speaker 1: licensing rights or some kind of rights, you're actually not 355 00:22:35,760 --> 00:22:39,200 Speaker 1: in the music business. You're a temporary performer. And so 356 00:22:39,640 --> 00:22:42,520 Speaker 1: so we've we've got the hustle, we've got the skill. 357 00:22:42,920 --> 00:22:46,600 Speaker 1: We may not have the strategy to execute against it. 358 00:22:47,680 --> 00:22:49,840 Speaker 1: But it's the music business. Is the business of music, 359 00:22:49,920 --> 00:22:52,360 Speaker 1: are the sports business? The business of sports, and all 360 00:22:52,400 --> 00:22:56,200 Speaker 1: the things that you're talking about has to have a problem, 361 00:22:56,280 --> 00:22:57,840 Speaker 1: has to have a beginning, the middle, and an end. 362 00:22:57,880 --> 00:23:00,720 Speaker 1: We can't we can't just complain selves through, is what 363 00:23:00,760 --> 00:23:03,000 Speaker 1: I'm hearing. You're saying, we have to do something about it. 364 00:23:03,080 --> 00:23:07,000 Speaker 1: So you've done something about it, and all these categories 365 00:23:07,040 --> 00:23:09,560 Speaker 1: you started with the church, potter's house, et cetera. And 366 00:23:10,119 --> 00:23:12,840 Speaker 1: I know some folks who have gone on glory recently 367 00:23:12,880 --> 00:23:14,840 Speaker 1: helped you build that from West Virginia. That you're still 368 00:23:14,920 --> 00:23:18,120 Speaker 1: honoring them with that continuing legacy, that continuing work. Maybe 369 00:23:18,119 --> 00:23:20,960 Speaker 1: we can even mention their name before we're finished the 370 00:23:21,119 --> 00:23:23,639 Speaker 1: whole the continuing legacy up. But what you're doing in 371 00:23:23,720 --> 00:23:26,680 Speaker 1: real estate, let's touch on that, because now this is 372 00:23:26,960 --> 00:23:30,280 Speaker 1: faith becoming real what you're done, and it's giving also 373 00:23:30,359 --> 00:23:32,960 Speaker 1: corporations who are making these fifty billion dollars with the commitments, 374 00:23:33,760 --> 00:23:37,760 Speaker 1: a place to invest or, your foundation doing STEM education, 375 00:23:37,800 --> 00:23:39,720 Speaker 1: a place to get well. First of all, I'm not 376 00:23:39,920 --> 00:23:44,359 Speaker 1: much of a screamer. I'm more of a solutionist. I 377 00:23:44,520 --> 00:23:47,920 Speaker 1: like to provide solutions rather than scream at the darkness. 378 00:23:48,280 --> 00:23:51,679 Speaker 1: I would prefer to light a candle. And I started 379 00:23:51,800 --> 00:23:55,240 Speaker 1: t d J REV because there's a housing problem in 380 00:23:55,440 --> 00:23:59,800 Speaker 1: rural areas as well as in metropolitan cities where most 381 00:23:59,840 --> 00:24:02,320 Speaker 1: of our workforce can no longer afford to live in 382 00:24:02,400 --> 00:24:06,520 Speaker 1: the cities they serve, and uh to have mixed income 383 00:24:07,160 --> 00:24:10,879 Speaker 1: housing and taking advantage of some of the opportunity zones 384 00:24:11,680 --> 00:24:14,840 Speaker 1: and putting retail in their closing up some of the 385 00:24:14,920 --> 00:24:18,560 Speaker 1: food deserts by putting grocery stores in there is is 386 00:24:18,640 --> 00:24:22,280 Speaker 1: something that I'm very passionate about, uh and being able 387 00:24:22,359 --> 00:24:25,520 Speaker 1: to accomplish, and I think that that it can be done. 388 00:24:25,600 --> 00:24:29,000 Speaker 1: But I want to go back and say that one 389 00:24:29,040 --> 00:24:31,720 Speaker 1: of the reasons that I think it's within my reach 390 00:24:32,400 --> 00:24:34,000 Speaker 1: is because I grew up in the home with a 391 00:24:34,119 --> 00:24:37,359 Speaker 1: mother who was buying houses and renting them out and 392 00:24:37,520 --> 00:24:40,640 Speaker 1: collecting rent off the houses when I was a little boy. 393 00:24:40,880 --> 00:24:44,640 Speaker 1: And and a lot of times are people don't think better, 394 00:24:44,800 --> 00:24:48,000 Speaker 1: not because they're not intelligent, but because they're never in 395 00:24:48,119 --> 00:24:52,640 Speaker 1: the room where it happens. They don't hear the conversation. Uh. 396 00:24:53,119 --> 00:24:58,000 Speaker 1: The the aggregation of wealth remains a mystery because nobody 397 00:24:58,119 --> 00:25:01,480 Speaker 1: has unveiled it to them in such a way on 398 00:25:01,840 --> 00:25:04,800 Speaker 1: on a continued basis. Then they get to see how 399 00:25:04,880 --> 00:25:08,040 Speaker 1: it works. I have found that it's impossible to be 400 00:25:08,280 --> 00:25:11,639 Speaker 1: what you do not see. And UH, in all of 401 00:25:11,760 --> 00:25:15,600 Speaker 1: my doing and going, I'm kind of shocked to get 402 00:25:15,640 --> 00:25:17,880 Speaker 1: to this agent find out that all I'm really doing 403 00:25:18,640 --> 00:25:21,600 Speaker 1: is what my parents did. On a larger level. My 404 00:25:21,720 --> 00:25:25,080 Speaker 1: mother dabbled in real estate. I dabbled in real estate. 405 00:25:25,200 --> 00:25:28,159 Speaker 1: My father had a family business. I have a family business. 406 00:25:28,520 --> 00:25:31,040 Speaker 1: My mother was a school teacher, I ended up a preacher. 407 00:25:31,480 --> 00:25:34,879 Speaker 1: So so what I'm basically saying is what we are 408 00:25:35,040 --> 00:25:38,920 Speaker 1: suffering from is that we're living in communities and houses 409 00:25:39,320 --> 00:25:42,360 Speaker 1: where there is no model. And if there is, if 410 00:25:42,400 --> 00:25:46,399 Speaker 1: the only model we see its poverty, pimps, and prostitution, 411 00:25:46,920 --> 00:25:49,680 Speaker 1: then the only hope we have to be is what 412 00:25:49,880 --> 00:25:52,160 Speaker 1: we see. But if we live in a world where 413 00:25:52,240 --> 00:25:54,600 Speaker 1: we see people getting up in the morning going to 414 00:25:54,720 --> 00:26:01,320 Speaker 1: goldment sects, see people on the subway reading the stock market, 415 00:26:02,040 --> 00:26:04,520 Speaker 1: and we are exposed to that, and they look like us, 416 00:26:04,600 --> 00:26:06,600 Speaker 1: and they act like us, and they talk to us 417 00:26:07,119 --> 00:26:10,439 Speaker 1: about the Dow being down this month, of the different 418 00:26:10,480 --> 00:26:13,879 Speaker 1: things like that, and we get to ask questions without 419 00:26:14,000 --> 00:26:17,720 Speaker 1: feeling foolish, and it becomes a part of our natural life, 420 00:26:18,080 --> 00:26:20,879 Speaker 1: then our world begins to change. We we have been 421 00:26:20,960 --> 00:26:25,919 Speaker 1: trapped outside of Wall Street and uh and and because 422 00:26:26,000 --> 00:26:29,679 Speaker 1: we have not been on Wall Street or seen Wall Street, 423 00:26:30,000 --> 00:26:33,840 Speaker 1: we have either demonized it or deified it. And it 424 00:26:34,040 --> 00:26:37,639 Speaker 1: is neither deified nor demonized. It's just a way in 425 00:26:37,760 --> 00:26:42,159 Speaker 1: which we have sustainability as American citizens. So it's what 426 00:26:42,320 --> 00:26:44,560 Speaker 1: we at worst is what we don't know that we 427 00:26:44,720 --> 00:26:46,520 Speaker 1: don't know that's killing us. But we think we know 428 00:26:46,680 --> 00:26:50,720 Speaker 1: absolutely absolutely. I can't tell you how many people are 429 00:26:50,840 --> 00:26:52,879 Speaker 1: experts at telling me what I ought to do with 430 00:26:53,000 --> 00:26:55,520 Speaker 1: my money. And it would appear to me that if 431 00:26:55,600 --> 00:26:57,479 Speaker 1: you knew how to spend it, you would know how 432 00:26:57,560 --> 00:27:02,160 Speaker 1: to get it. Uh, you know, but people have they 433 00:27:02,320 --> 00:27:05,280 Speaker 1: they suppose what they don't know. They don't ask questions, 434 00:27:05,359 --> 00:27:10,200 Speaker 1: they make statements, they don't inquire, they make accusations. Uh 435 00:27:10,359 --> 00:27:15,679 Speaker 1: and and it's really tragic because, uh, those those accusations 436 00:27:15,840 --> 00:27:20,280 Speaker 1: could be replaced with the curiosity is good ask questions. 437 00:27:21,560 --> 00:27:24,280 Speaker 1: People love to teach, people love to share, people love 438 00:27:24,400 --> 00:27:27,160 Speaker 1: to help. You don't be afraid to ask a question. 439 00:27:27,240 --> 00:27:29,920 Speaker 1: And the fact that you doesn't don't know doesn't make 440 00:27:29,960 --> 00:27:35,119 Speaker 1: you an unintelligent, just uninformed, and uninformed can be fixed 441 00:27:35,200 --> 00:27:38,600 Speaker 1: by the gathering of information. You're very nosy, and I've 442 00:27:38,600 --> 00:27:40,760 Speaker 1: seen it in a very loving, beautiful way, like you're 443 00:27:40,800 --> 00:27:45,560 Speaker 1: always asking questions, you're always learning, your your lifetime student, 444 00:27:45,680 --> 00:27:48,359 Speaker 1: and you have no shame about what you don't know. 445 00:27:48,640 --> 00:27:51,399 Speaker 1: You it's not an indictment. People need to hear this. 446 00:27:51,840 --> 00:27:53,680 Speaker 1: It's not an indictment that you don't know. It's a 447 00:27:53,760 --> 00:27:55,639 Speaker 1: sign of your intelligence. That you want to know right. 448 00:27:55,720 --> 00:27:57,720 Speaker 1: And I think that the day that you know everything 449 00:27:57,880 --> 00:28:01,280 Speaker 1: is the day that you die. Uh. Uh. I want 450 00:28:01,359 --> 00:28:03,879 Speaker 1: to keep something in front of me that I'm curious about. 451 00:28:04,440 --> 00:28:06,320 Speaker 1: I want to keep something in front of me, this 452 00:28:06,480 --> 00:28:08,760 Speaker 1: bigger than me. I want to keep something in front 453 00:28:08,800 --> 00:28:11,720 Speaker 1: of me that I'm a little intimidated of. Uh. It 454 00:28:11,840 --> 00:28:15,920 Speaker 1: helps my prayer life. Uh. It helps my investigative skills. 455 00:28:16,359 --> 00:28:20,400 Speaker 1: It makes me cautious. It makes me as symbol advisors 456 00:28:20,560 --> 00:28:24,640 Speaker 1: around me and the multitude of council their safety. Uh. 457 00:28:25,000 --> 00:28:28,520 Speaker 1: You want to challenge. It invigorates you, It motivates you, 458 00:28:29,000 --> 00:28:32,200 Speaker 1: It makes you innovative. And I think sometimes we take 459 00:28:32,280 --> 00:28:35,480 Speaker 1: the easy way out where there is no challenge, where 460 00:28:35,520 --> 00:28:38,920 Speaker 1: the road is clear, where the footprints are already there, 461 00:28:39,440 --> 00:28:43,440 Speaker 1: and we start living a life beneath our potential and 462 00:28:43,720 --> 00:28:47,000 Speaker 1: and it actually shortens our life because we don't have 463 00:28:47,200 --> 00:28:49,720 Speaker 1: something to get out of the bed for. Our community 464 00:28:49,880 --> 00:28:52,760 Speaker 1: is the only community that thinks when you become sixty 465 00:28:52,880 --> 00:28:56,400 Speaker 1: year old or you become seventy that year old. Other 466 00:28:56,520 --> 00:29:01,360 Speaker 1: communities are are running the country at eighty. Uh. Looking 467 00:29:01,440 --> 00:29:05,960 Speaker 1: over Congress, half the room is seventy and eighty. You 468 00:29:06,320 --> 00:29:09,800 Speaker 1: are current president is in his seventies. Our past president 469 00:29:09,880 --> 00:29:13,440 Speaker 1: it was in its seventies. But we tend to give 470 00:29:13,560 --> 00:29:16,640 Speaker 1: up on life because we don't have the roaring of 471 00:29:16,720 --> 00:29:19,360 Speaker 1: the lion in front of us that that would elicit 472 00:29:19,440 --> 00:29:22,320 Speaker 1: the kind of strength that makes us take the challenge 473 00:29:22,440 --> 00:29:25,000 Speaker 1: on and forge your head and fight the good fight 474 00:29:25,080 --> 00:29:27,640 Speaker 1: of faith. You and I had those building blocks that 475 00:29:28,000 --> 00:29:30,600 Speaker 1: that put that roaring lion inside of us. A mother 476 00:29:30,960 --> 00:29:33,200 Speaker 1: who said I love you, and a dad who owned 477 00:29:33,240 --> 00:29:36,280 Speaker 1: the business. Um, so we knew who we We knew 478 00:29:36,360 --> 00:29:38,480 Speaker 1: we were, somebody knew what we were gonna do, and 479 00:29:38,600 --> 00:29:41,120 Speaker 1: then we figured out how we're gonna do it. You 480 00:29:41,240 --> 00:29:43,760 Speaker 1: may know, Bishop, you're smart. You're so smart you probably 481 00:29:43,760 --> 00:29:48,120 Speaker 1: already know this. The Freeman's Bank is the reason that 482 00:29:48,640 --> 00:29:51,400 Speaker 1: are that Blacks were never taught financial literacy at scale 483 00:29:51,920 --> 00:29:54,040 Speaker 1: because it was created and Lincoln was killed the next month. 484 00:29:54,360 --> 00:29:56,600 Speaker 1: So we even though we have this great hunger and 485 00:29:56,680 --> 00:29:59,000 Speaker 1: this great talent, we were never given the tools of 486 00:29:59,080 --> 00:30:02,080 Speaker 1: capitalism and free in wise and economics and opportunities. So 487 00:30:02,160 --> 00:30:04,840 Speaker 1: now to me of us think it's evil or bad 488 00:30:05,000 --> 00:30:07,520 Speaker 1: because because we don't know how to succeed in it. 489 00:30:08,000 --> 00:30:13,320 Speaker 1: I see your ventures as a practical laboratory for people 490 00:30:13,400 --> 00:30:16,680 Speaker 1: building and not just profit building. Can you get into 491 00:30:16,760 --> 00:30:19,280 Speaker 1: the weeds a little bit about what you're doing in Atlanta, 492 00:30:20,000 --> 00:30:22,840 Speaker 1: what you're doing in Texas, the two projects that I'm 493 00:30:22,840 --> 00:30:26,120 Speaker 1: aware of, and how that can connect all these dots. 494 00:30:26,240 --> 00:30:29,560 Speaker 1: What you're literally doing is also a beacon for hope 495 00:30:29,640 --> 00:30:31,880 Speaker 1: and invest What I hope to do is leverage of 496 00:30:31,960 --> 00:30:38,160 Speaker 1: my relationships with corporate leaders and my relationship with my community, 497 00:30:39,120 --> 00:30:43,200 Speaker 1: and to take advantage of the opportunity zones and UH 498 00:30:43,320 --> 00:30:48,400 Speaker 1: to motivate corporations to invest in communities that have been underserved, 499 00:30:49,000 --> 00:30:53,800 Speaker 1: and that means mixed UH, mixed use communities, mixed income 500 00:30:53,920 --> 00:30:57,680 Speaker 1: communities that are designed in such a way that we 501 00:30:57,840 --> 00:31:01,480 Speaker 1: have upward mobility and we have employment, and we have 502 00:31:01,720 --> 00:31:05,720 Speaker 1: access to good food, and we have access to restaurants 503 00:31:05,960 --> 00:31:09,560 Speaker 1: in our neighborhoods UH that are designed to meet our 504 00:31:09,640 --> 00:31:13,680 Speaker 1: needs and not just unhealthy food, but all all types 505 00:31:13,760 --> 00:31:16,720 Speaker 1: of food. And I'm in a position to leverage social 506 00:31:16,720 --> 00:31:20,920 Speaker 1: relationships in both cities. So we're in the final aspects 507 00:31:21,000 --> 00:31:25,160 Speaker 1: of closing on UH ninety five acres of land there 508 00:31:25,400 --> 00:31:29,480 Speaker 1: in Fort mac Uh. We're looking at a similar plot 509 00:31:29,560 --> 00:31:33,800 Speaker 1: of land that we own here in Dallas. We're looking 510 00:31:33,880 --> 00:31:38,520 Speaker 1: at various other cities that we're considering doing these same 511 00:31:38,680 --> 00:31:42,160 Speaker 1: types of deals in and I think it's very very important, 512 00:31:42,760 --> 00:31:45,320 Speaker 1: uh that they can be done, and it's really a 513 00:31:45,400 --> 00:31:49,959 Speaker 1: matter of putting together the right team, the right capital stack, uh, 514 00:31:50,080 --> 00:31:54,240 Speaker 1: the right equity stacks, limiting the amount of debt that 515 00:31:54,400 --> 00:31:58,240 Speaker 1: you incur, and provide housing that solves problems that the 516 00:31:58,360 --> 00:32:03,840 Speaker 1: cities are suffering from. We need adequate housing for workforce, 517 00:32:03,920 --> 00:32:08,440 Speaker 1: housing for people who are not necessarily beneath the poverty line, 518 00:32:08,960 --> 00:32:11,280 Speaker 1: but they're working every day but can't afford to pay 519 00:32:11,360 --> 00:32:14,880 Speaker 1: the rents they keep getting higher and higher and higher, 520 00:32:15,280 --> 00:32:18,080 Speaker 1: as well as a gas prices. We also have a 521 00:32:18,160 --> 00:32:21,080 Speaker 1: child care problem. We have a lot of single mothers 522 00:32:22,160 --> 00:32:24,160 Speaker 1: who are working a job with no place to leave 523 00:32:24,200 --> 00:32:28,320 Speaker 1: their children, which creates a very dangerous situation. I want 524 00:32:28,360 --> 00:32:32,240 Speaker 1: to see some of these problems resolved, uh in in 525 00:32:32,360 --> 00:32:34,600 Speaker 1: the fall of my life. I want to be able 526 00:32:34,680 --> 00:32:39,200 Speaker 1: to be somebody's answer and answer to somebody's prayer and 527 00:32:39,360 --> 00:32:41,360 Speaker 1: to see those needs met. And I want to do 528 00:32:41,480 --> 00:32:43,680 Speaker 1: it in such a way that you can do it 529 00:32:43,800 --> 00:32:48,120 Speaker 1: profitably and still do it purposefully. And the purpose is 530 00:32:48,160 --> 00:32:50,640 Speaker 1: the main drive that causes me to get out of 531 00:32:50,640 --> 00:32:55,200 Speaker 1: the bed every morning doing well by doing good exactly, 532 00:32:55,960 --> 00:32:59,080 Speaker 1: and I think corporations can imitate that too. There's a 533 00:32:59,120 --> 00:33:03,760 Speaker 1: great opportunity for CEOs UH to to hire people who 534 00:33:03,800 --> 00:33:07,080 Speaker 1: would be grateful to have a job, who are ex offenders, 535 00:33:07,200 --> 00:33:11,280 Speaker 1: not because they were terrible people, but because the people 536 00:33:11,360 --> 00:33:15,800 Speaker 1: incarcerated are incarcerated for nonvialent crimes. Some of them have 537 00:33:15,920 --> 00:33:18,800 Speaker 1: been in prison for twenty years because they had quarter 538 00:33:18,920 --> 00:33:22,520 Speaker 1: pointed attorneys, They didn't have the resources. They were talked 539 00:33:22,560 --> 00:33:25,600 Speaker 1: into police bargains. They come out of out of prison 540 00:33:25,720 --> 00:33:29,640 Speaker 1: at forty or fifty they want or nobody will hire them, 541 00:33:29,960 --> 00:33:32,560 Speaker 1: nobody will rent to them. And the reason we were 542 00:33:32,640 --> 00:33:35,360 Speaker 1: able to find jobs for almost all of the thirty 543 00:33:35,400 --> 00:33:39,320 Speaker 1: thousand formerly incarcerated inmates is that I knocked on the 544 00:33:39,400 --> 00:33:42,360 Speaker 1: doors of the CEOs, I had lunch with them. I 545 00:33:42,440 --> 00:33:44,600 Speaker 1: can't tell you how much dried chicken I have eaten 546 00:33:45,280 --> 00:33:50,120 Speaker 1: UH trying to get them UH to create entry level 547 00:33:50,200 --> 00:33:53,160 Speaker 1: positions for people who are trying to start up. And 548 00:33:53,160 --> 00:33:56,000 Speaker 1: on the other end of the spectrum, we have black 549 00:33:56,080 --> 00:34:00,800 Speaker 1: people with master's degrees, Brown people with masters doctorate degrees 550 00:34:01,120 --> 00:34:04,080 Speaker 1: who are finding it difficult to find a job. And 551 00:34:04,200 --> 00:34:08,120 Speaker 1: I'm hearing the corporation saying we can't find qualified people 552 00:34:08,200 --> 00:34:10,520 Speaker 1: of color. And I go in their office and tell 553 00:34:10,600 --> 00:34:13,760 Speaker 1: them they're in my choir there on my usher board, 554 00:34:13,800 --> 00:34:16,839 Speaker 1: they're in my pews. Uh, they're they're in the bar, 555 00:34:17,040 --> 00:34:19,600 Speaker 1: Joe's bar there, they go out on the weekend, they 556 00:34:20,600 --> 00:34:23,040 Speaker 1: go out to dinner. They're all around you. And so 557 00:34:23,360 --> 00:34:26,360 Speaker 1: it occurred to me to start the foundation. T. D. 558 00:34:26,480 --> 00:34:32,480 Speaker 1: Jake's Foundation is really focused on financial literacy STEM programs 559 00:34:33,000 --> 00:34:37,359 Speaker 1: and creating job opportunities as a bridge or a pathway 560 00:34:37,719 --> 00:34:41,360 Speaker 1: to upward mobility for people that are underserved, whether they 561 00:34:41,400 --> 00:34:44,520 Speaker 1: are white, black, or brown. Amen on that man, that's 562 00:34:44,520 --> 00:34:46,200 Speaker 1: the church, and what's happening now, and what have you 563 00:34:46,280 --> 00:34:49,239 Speaker 1: done for me lately? That's also doing well and doing 564 00:34:49,320 --> 00:34:54,040 Speaker 1: good literally like you're making profits with purpose which are 565 00:34:54,080 --> 00:34:58,440 Speaker 1: also giving that back you and others through your foundation. Uh, 566 00:34:58,520 --> 00:35:02,920 Speaker 1: in that cycle of life that lives after your rise. Well, 567 00:35:02,960 --> 00:35:05,160 Speaker 1: the interesting thing about the foundation is that I'm not 568 00:35:05,280 --> 00:35:09,279 Speaker 1: paid at all the way our foundation is set up, 569 00:35:09,320 --> 00:35:13,320 Speaker 1: as I cannot be compensated from the foundation. The foundation 570 00:35:13,520 --> 00:35:18,040 Speaker 1: is totally about purpose, uh as totally. For instance, we 571 00:35:18,239 --> 00:35:22,279 Speaker 1: just partnered with Frido Lay and sent all the uh 572 00:35:22,680 --> 00:35:26,319 Speaker 1: Dallas Independent School District to see Hamilton's and they spent 573 00:35:26,480 --> 00:35:34,520 Speaker 1: six weeks working on technology, marketing advertising anticipating Hamilton's and 574 00:35:34,680 --> 00:35:37,759 Speaker 1: then going to see a show where eighty percent of 575 00:35:37,880 --> 00:35:41,680 Speaker 1: the students had never seen an off Broadway show that 576 00:35:41,920 --> 00:35:45,080 Speaker 1: was on tour. They've never seen that before. And to 577 00:35:45,239 --> 00:35:48,879 Speaker 1: have that experience of seeing it and understanding that, yes, 578 00:35:49,000 --> 00:35:51,680 Speaker 1: I can be on the stage, but I can also 579 00:35:51,840 --> 00:35:54,560 Speaker 1: run the stage. I can make the stage turn, I 580 00:35:54,640 --> 00:35:57,560 Speaker 1: can make the lights change, I can do the production. 581 00:35:58,200 --> 00:36:01,040 Speaker 1: I can be the director, I can the person who 582 00:36:01,120 --> 00:36:05,160 Speaker 1: does some marketing. And to broaden their expectation, the light 583 00:36:05,239 --> 00:36:07,160 Speaker 1: of hope is coming on that the right side of 584 00:36:07,160 --> 00:36:09,440 Speaker 1: their brain were creativity, love and joy and all that 585 00:36:09,560 --> 00:36:12,480 Speaker 1: comes comes in through experiences like that. By the way, 586 00:36:12,520 --> 00:36:14,759 Speaker 1: when I was talking about doing well, I was talking 587 00:36:14,760 --> 00:36:17,279 Speaker 1: about your for profit business is pushing over to your 588 00:36:17,680 --> 00:36:20,640 Speaker 1: nonprofit business. But the same message is still the same. 589 00:36:20,719 --> 00:36:24,120 Speaker 1: You're not compensated by the foundation, and that's all about 590 00:36:24,120 --> 00:36:26,680 Speaker 1: giving back. So I'm glad that point came out. As 591 00:36:26,719 --> 00:36:29,759 Speaker 1: we wrap up, some people may be listening to this 592 00:36:30,680 --> 00:36:35,360 Speaker 1: and saying, first of all, is is this is Is 593 00:36:35,400 --> 00:36:37,840 Speaker 1: it only a Bishop td Jakes that can do this? 594 00:36:38,360 --> 00:36:40,040 Speaker 1: Is there only a John O'Brien that can do this? 595 00:36:40,200 --> 00:36:44,239 Speaker 1: Or this? Is is entrepreneurship something that everybody can do? 596 00:36:45,160 --> 00:36:48,400 Speaker 1: And as I think about folks who have interesting occupations 597 00:36:48,440 --> 00:36:51,320 Speaker 1: in some of our neighborhoods, to me, they are actually 598 00:36:51,640 --> 00:36:56,160 Speaker 1: just sort of off the brooks, not uh, totally legal, 599 00:36:56,480 --> 00:37:00,600 Speaker 1: not totally trained entrepreneurs. They have incredible skis else but 600 00:37:00,840 --> 00:37:03,080 Speaker 1: let's speak to that. Let's also speak to as we 601 00:37:03,200 --> 00:37:06,359 Speaker 1: wrap up, for those who think this message doesn't relate 602 00:37:06,400 --> 00:37:09,160 Speaker 1: to everybody in America because we're talking about black and 603 00:37:09,239 --> 00:37:13,440 Speaker 1: brown folks and talking about black entrepreneurship. What would you 604 00:37:13,480 --> 00:37:17,200 Speaker 1: say to them that this is about everybody. Well, you know, 605 00:37:17,440 --> 00:37:21,000 Speaker 1: the first thing that a carpenter does or a brick 606 00:37:21,080 --> 00:37:25,359 Speaker 1: layer does is level the bricks, because if you don't 607 00:37:25,480 --> 00:37:28,000 Speaker 1: level the bricks, the whole house is going to be crooked. 608 00:37:28,800 --> 00:37:32,040 Speaker 1: And this is about leveling the bricks, making sure that 609 00:37:32,160 --> 00:37:36,200 Speaker 1: there is equal opportunity, equal access, and equal opportunity. It 610 00:37:36,360 --> 00:37:38,520 Speaker 1: regardless to the color of the bricks, they still have 611 00:37:38,640 --> 00:37:42,319 Speaker 1: to be leveled. And so we have to understand whether 612 00:37:42,400 --> 00:37:46,560 Speaker 1: you're white, black, or brown, millennial or baby boomer. There 613 00:37:46,600 --> 00:37:49,440 Speaker 1: are certain things that we all have in common, like eating, 614 00:37:50,880 --> 00:37:54,520 Speaker 1: like needing a place to stay uh, and taking care 615 00:37:54,560 --> 00:37:59,359 Speaker 1: of those basic human needs are critically important to your 616 00:37:59,440 --> 00:38:05,080 Speaker 1: second point. We are entrepreneurial by nature. Yes, and if 617 00:38:05,120 --> 00:38:07,680 Speaker 1: we don't do it legally, then we do it illegally. 618 00:38:08,320 --> 00:38:12,359 Speaker 1: But if you can buy your drugs wholesale and sell 619 00:38:12,440 --> 00:38:15,520 Speaker 1: them for retail and pay your boys and level your 620 00:38:15,600 --> 00:38:18,640 Speaker 1: runners and live off the profit, you're you're just a 621 00:38:18,760 --> 00:38:22,400 Speaker 1: businessman in the negative way. The shoe companies doing the 622 00:38:22,520 --> 00:38:25,480 Speaker 1: same thing. That's Campbell Supers doing the same thing. Their 623 00:38:25,520 --> 00:38:29,680 Speaker 1: buying products retail, they're selling them a wholesale, They're keeping 624 00:38:29,719 --> 00:38:34,360 Speaker 1: the profit and paying the staff. Let's demystify business so 625 00:38:34,520 --> 00:38:37,919 Speaker 1: that we can get into hopeful businesses and do things 626 00:38:38,000 --> 00:38:41,320 Speaker 1: that have integrity. We have to demand. I go into prison. 627 00:38:41,400 --> 00:38:45,239 Speaker 1: I wented in Saint Quentin and did a three day 628 00:38:45,320 --> 00:38:48,920 Speaker 1: meeting in Saint Quentin talking to inmates. I work with 629 00:38:49,080 --> 00:38:52,640 Speaker 1: people coming out of prison. I work with young people 630 00:38:52,719 --> 00:38:55,400 Speaker 1: who are about to go into prison. And one of 631 00:38:55,480 --> 00:38:57,960 Speaker 1: the things that we do, and we do this through 632 00:38:58,040 --> 00:39:02,160 Speaker 1: the church, we do entrepree neurial camps. We do training 633 00:39:02,280 --> 00:39:05,400 Speaker 1: for people who want to start a business. We challenge 634 00:39:05,560 --> 00:39:09,320 Speaker 1: people the importance of ownership, and yes, everybody can do it. 635 00:39:09,760 --> 00:39:12,359 Speaker 1: It's just that we don't trust each other. If I'm 636 00:39:12,400 --> 00:39:16,319 Speaker 1: a massage therapist and you're a beautician and somebody else 637 00:39:16,480 --> 00:39:19,000 Speaker 1: is a barber and we've all got our own place, 638 00:39:19,440 --> 00:39:23,240 Speaker 1: we're spending too much money. We're paying rent for three places. 639 00:39:23,800 --> 00:39:27,520 Speaker 1: Let's pay rent for one place divided amongst three people 640 00:39:28,120 --> 00:39:31,480 Speaker 1: that have different services provided up under that one domain. 641 00:39:32,480 --> 00:39:34,560 Speaker 1: There are ways that we can come together on a 642 00:39:34,680 --> 00:39:37,880 Speaker 1: small scale with limited amounts of money and put our 643 00:39:38,000 --> 00:39:42,560 Speaker 1: resources together, reduce our overhead and create our upward mobility. 644 00:39:42,920 --> 00:39:46,600 Speaker 1: Other minorities come to this country, they move into a 645 00:39:46,680 --> 00:39:50,160 Speaker 1: two bedroom house. They've got six kids, and then auntie 646 00:39:50,560 --> 00:39:53,520 Speaker 1: and a cousin standing in the house. It's not comfortable. 647 00:39:53,960 --> 00:39:59,040 Speaker 1: But three years later they owned the complex. So so 648 00:39:59,600 --> 00:40:02,239 Speaker 1: it has have been proven that you can come here 649 00:40:02,320 --> 00:40:05,120 Speaker 1: with less and end up with more if you're willing 650 00:40:05,239 --> 00:40:07,799 Speaker 1: to have. And this is a dirty word, but I'm 651 00:40:07,800 --> 00:40:14,560 Speaker 1: gonna have to say it, delayed gratification. Delay gratification is 652 00:40:14,640 --> 00:40:18,759 Speaker 1: the longest curse word I know, because our people want gratification. 653 00:40:18,960 --> 00:40:22,279 Speaker 1: Right now, we've been denied for hundreds of years. It's 654 00:40:22,360 --> 00:40:26,239 Speaker 1: understandable that we want some gratification right now. But let's 655 00:40:26,320 --> 00:40:30,799 Speaker 1: hold off a little bit longer on gratification, especially as 656 00:40:30,840 --> 00:40:33,800 Speaker 1: you define it through the things we bling and the 657 00:40:33,920 --> 00:40:37,720 Speaker 1: things we wear, and things that are depreciating in value. 658 00:40:38,160 --> 00:40:42,520 Speaker 1: And if you're gonna blame bling your portfolio, bling things 659 00:40:42,600 --> 00:40:47,000 Speaker 1: that are appreciating in value, bling your house, your real estate, 660 00:40:47,200 --> 00:40:51,400 Speaker 1: your land, things that are going up, not putting mounds 661 00:40:51,520 --> 00:40:54,120 Speaker 1: of money into things that are going down. And if 662 00:40:54,200 --> 00:40:58,000 Speaker 1: you do buy things that are depreciating, buy some stocks 663 00:40:58,080 --> 00:41:01,080 Speaker 1: in those businesses. Now look, look you you had me 664 00:41:01,200 --> 00:41:03,400 Speaker 1: in hello man, I mean this, this is the this 665 00:41:03,680 --> 00:41:06,480 Speaker 1: is the conversation. And given that you opened the door, 666 00:41:06,680 --> 00:41:08,640 Speaker 1: you know I respected you as a bishop, just my 667 00:41:08,760 --> 00:41:10,440 Speaker 1: friend your bishops. I didn't want to say this, but 668 00:41:10,680 --> 00:41:12,719 Speaker 1: now you said, let me say this. If you're a 669 00:41:12,800 --> 00:41:15,799 Speaker 1: drug dealer, it's an ethical it's im moral, it's all. 670 00:41:15,880 --> 00:41:18,680 Speaker 1: It's it's wrong. But one thing you're not as dumb. 671 00:41:19,280 --> 00:41:24,720 Speaker 1: You understand import, export, finance, marketing, wholesale, retail, customer service, security, 672 00:41:25,520 --> 00:41:28,920 Speaker 1: territory logistics. I mean, these are are talking about dumb people. 673 00:41:29,280 --> 00:41:32,439 Speaker 1: You're telling people folks who have an incorrect business plan, 674 00:41:32,640 --> 00:41:35,920 Speaker 1: no different than NASCAR racing came out of moonshine running 675 00:41:35,920 --> 00:41:38,239 Speaker 1: in the Appalachian Mountains and those were poor whites. So 676 00:41:38,360 --> 00:41:41,080 Speaker 1: we should not demonize, as you say, we should humanize 677 00:41:41,120 --> 00:41:43,520 Speaker 1: and we should harmonize. And I think that what you've 678 00:41:43,560 --> 00:41:46,080 Speaker 1: got done today, Bishop is you've given people a master 679 00:41:46,239 --> 00:41:52,960 Speaker 1: class in hope. I mean you've you've literally operationalized hope 680 00:41:53,600 --> 00:41:57,000 Speaker 1: and giving people away to take that energy inside of 681 00:41:57,080 --> 00:42:03,000 Speaker 1: them and turn it from emotion into passionate purpose and 682 00:42:03,120 --> 00:42:06,440 Speaker 1: go from reacting to just responding. You you hit a 683 00:42:06,640 --> 00:42:13,480 Speaker 1: pet thing for me. Emotionalism is the antithesis of progress. 684 00:42:16,080 --> 00:42:20,000 Speaker 1: You see, money is nebulous. It's not emotional. It doesn't cry, 685 00:42:20,160 --> 00:42:22,279 Speaker 1: it doesn't fall in love, it doesn't get happy, it 686 00:42:22,360 --> 00:42:27,200 Speaker 1: doesn't get depressed. We are too emotional. We bring too 687 00:42:27,360 --> 00:42:32,480 Speaker 1: much emotion uh to our decisions, and we make emotional 688 00:42:32,680 --> 00:42:39,120 Speaker 1: decisions that have financial consequences. Uh. If you need therapy, 689 00:42:39,200 --> 00:42:43,239 Speaker 1: get therapy, don't go to the mall. It's cheaper to 690 00:42:43,320 --> 00:42:46,920 Speaker 1: get therapy than it is to get shopping therapy. Uh. 691 00:42:47,239 --> 00:42:50,320 Speaker 1: What we really need to do is understand that the 692 00:42:50,600 --> 00:42:54,720 Speaker 1: numbers are mad and it either adds up or it doesn't. 693 00:42:54,800 --> 00:42:57,360 Speaker 1: You either can pay for it or you can you 694 00:42:57,560 --> 00:43:00,800 Speaker 1: have you're either this tax bracket or that tax bracket. 695 00:43:01,320 --> 00:43:03,760 Speaker 1: If you pay your taxes, you don't go to jail. 696 00:43:04,480 --> 00:43:06,680 Speaker 1: If you pay your people, they're gonna come to work. 697 00:43:07,800 --> 00:43:12,279 Speaker 1: Find good people, keep good people, learn how to retain them. 698 00:43:12,920 --> 00:43:16,120 Speaker 1: Don't treat them like slaves or dogs, or belittle them. 699 00:43:16,920 --> 00:43:19,040 Speaker 1: And then this is the problem. Let me get this in. 700 00:43:19,160 --> 00:43:23,520 Speaker 1: I know we're running out of time. Most entrepreneurs are 701 00:43:23,640 --> 00:43:27,120 Speaker 1: so busy doing the work that they never have time 702 00:43:27,239 --> 00:43:32,399 Speaker 1: to think the business. And I encourage you to hire 703 00:43:32,560 --> 00:43:36,640 Speaker 1: somebody to do the work. If you're opening up a 704 00:43:36,760 --> 00:43:39,880 Speaker 1: chicken shack, we don't need you to fry chicken. We 705 00:43:40,000 --> 00:43:42,880 Speaker 1: can hire somebody to fry chicken. We need you to 706 00:43:43,000 --> 00:43:47,600 Speaker 1: balance the books, watch the cash register, make the payroll, 707 00:43:48,040 --> 00:43:51,719 Speaker 1: pay the taxes, and invest in marketing. But you're in 708 00:43:51,800 --> 00:43:55,080 Speaker 1: there with the skillet and you're sweating, and you're working, 709 00:43:55,480 --> 00:43:58,360 Speaker 1: and you're wondering why it's not working. It's because you 710 00:43:58,440 --> 00:44:01,800 Speaker 1: are doing the work, but you're not handling the business. 711 00:44:02,000 --> 00:44:04,040 Speaker 1: And bishop what would you say if I said, I 712 00:44:04,160 --> 00:44:05,880 Speaker 1: told I tell my rapper friends who want to be 713 00:44:05,920 --> 00:44:08,879 Speaker 1: a businessmen and many of them are excellent businessmen, Killer 714 00:44:08,960 --> 00:44:11,239 Speaker 1: Mike and others. I say them to things. One, don't 715 00:44:11,280 --> 00:44:15,439 Speaker 1: let the urgent crowd out the importance, and too, don't 716 00:44:15,480 --> 00:44:18,680 Speaker 1: finance use good debt, not bad debt. Don't don't don't 717 00:44:18,719 --> 00:44:24,560 Speaker 1: finance depreciating assets. Don't finance a jury and clothes, finance mortgages, 718 00:44:25,239 --> 00:44:28,080 Speaker 1: and and and if you have to stock portfolios. But 719 00:44:28,160 --> 00:44:31,000 Speaker 1: things that appreciating the asset it's tied to good debt, 720 00:44:31,600 --> 00:44:35,760 Speaker 1: and things that depreciating in value is tired to typically 721 00:44:35,800 --> 00:44:39,000 Speaker 1: bad debt in our communities that are not financially literate. 722 00:44:39,520 --> 00:44:43,920 Speaker 1: And these small things, you know, can make transformational changes 723 00:44:43,920 --> 00:44:46,439 Speaker 1: in your life when you get the memo, the memo 724 00:44:46,560 --> 00:44:48,600 Speaker 1: that you're teaching. When I found out that I was 725 00:44:48,719 --> 00:44:52,080 Speaker 1: more valuable than what I drive, when I found out 726 00:44:52,160 --> 00:44:54,920 Speaker 1: when I finally got enough self his team to realize 727 00:44:55,560 --> 00:44:59,719 Speaker 1: that that I didn't need a card to be my 728 00:45:00,000 --> 00:45:05,040 Speaker 1: adjective to modify my Now that I don't need it 729 00:45:05,160 --> 00:45:07,680 Speaker 1: to describe me or define me. That I am me, 730 00:45:08,239 --> 00:45:12,480 Speaker 1: whether I'm on a bicycle or Bentley, I begin to 731 00:45:12,600 --> 00:45:15,480 Speaker 1: change the focus of my life. And I say that 732 00:45:15,680 --> 00:45:20,520 Speaker 1: transparently because I know what it is to grow up poor. 733 00:45:20,600 --> 00:45:24,600 Speaker 1: I grew up eating government cheese. I grew up drinking 734 00:45:24,680 --> 00:45:28,480 Speaker 1: powdered milk and powdered eggs, and the gold cans and 735 00:45:28,560 --> 00:45:32,600 Speaker 1: the black handwriting on it. Uh. I grew up not 736 00:45:32,920 --> 00:45:36,880 Speaker 1: having enough. And when you have not had enough and 737 00:45:37,000 --> 00:45:40,319 Speaker 1: you finally get where you can afford something, you may 738 00:45:40,440 --> 00:45:43,200 Speaker 1: have money, but you don't know how to handle money. 739 00:45:44,320 --> 00:45:47,879 Speaker 1: And over a period of time and maturity, you begin 740 00:45:48,000 --> 00:45:52,440 Speaker 1: to understand that you're bigger than what you drive or where. Now. 741 00:45:52,520 --> 00:45:57,160 Speaker 1: I'll always love fashion, I love nice cars, I love 742 00:45:57,239 --> 00:45:59,719 Speaker 1: a nice house, I love nice things. But I don't 743 00:45:59,800 --> 00:46:02,480 Speaker 1: need any of those things in order to make me 744 00:46:02,600 --> 00:46:06,479 Speaker 1: important in the room. I am bigger than the things 745 00:46:06,600 --> 00:46:10,000 Speaker 1: I have. And once you begin to think of yourself 746 00:46:10,200 --> 00:46:13,600 Speaker 1: and your talent and your gifts and your brain as 747 00:46:13,680 --> 00:46:18,160 Speaker 1: being the greatest asset you have on your ledger, it 748 00:46:18,560 --> 00:46:23,399 Speaker 1: diminishes your need for immediate gratification, because you're not quite 749 00:46:23,400 --> 00:46:26,120 Speaker 1: as insecure as you you once were in your life. 750 00:46:26,239 --> 00:46:28,160 Speaker 1: We could, we could do this forever, but we won't. 751 00:46:28,400 --> 00:46:30,719 Speaker 1: We're gonna leave people wanting more. And go get your 752 00:46:30,760 --> 00:46:34,200 Speaker 1: books and watch your movies and come to the Potter's 753 00:46:34,280 --> 00:46:37,960 Speaker 1: house and participate in your programs and rent one of 754 00:46:38,040 --> 00:46:40,640 Speaker 1: your apartments or homes, or buy one of your homes, 755 00:46:40,800 --> 00:46:43,520 Speaker 1: or company one of your businesses. You want to support somebody, 756 00:46:43,600 --> 00:46:47,320 Speaker 1: support somebody who's giving back just like this. So so 757 00:46:47,480 --> 00:46:50,960 Speaker 1: for the future builders out there, A Bishops, please leave 758 00:46:51,040 --> 00:46:54,399 Speaker 1: these strivers with something that they can grab a hold 759 00:46:54,480 --> 00:46:57,560 Speaker 1: on when the bills are high and the hope is low. 760 00:46:57,800 --> 00:47:01,320 Speaker 1: If you can't rebuild a community by else, start small 761 00:47:01,800 --> 00:47:04,719 Speaker 1: biplot of ground in the right neighborhood where there where 762 00:47:04,760 --> 00:47:07,960 Speaker 1: you study the research for the plans that the property 763 00:47:08,040 --> 00:47:10,560 Speaker 1: values are going to go up. Then take that asset 764 00:47:10,640 --> 00:47:13,160 Speaker 1: and flip it and begin to work your way up 765 00:47:13,239 --> 00:47:16,000 Speaker 1: the ladder to the roof. If you can't start your 766 00:47:16,080 --> 00:47:20,479 Speaker 1: business in a factory, started in your garage and sell 767 00:47:20,520 --> 00:47:23,120 Speaker 1: it out the trunk of your car. But keep track 768 00:47:23,200 --> 00:47:26,320 Speaker 1: of your numbers, because when you do get ready to 769 00:47:26,560 --> 00:47:29,400 Speaker 1: have exponential growth, and you do get ready to go 770 00:47:29,560 --> 00:47:32,400 Speaker 1: to the bank, the only thing that matters is not 771 00:47:32,640 --> 00:47:38,040 Speaker 1: your passion, not your need, it's your numbers. The metrics 772 00:47:38,160 --> 00:47:42,000 Speaker 1: of success are not something that we value, but it 773 00:47:42,200 --> 00:47:47,800 Speaker 1: is something that is incredibly important to your investors, your shareholders, 774 00:47:48,040 --> 00:47:52,319 Speaker 1: and the bank. It does not now get this. If 775 00:47:52,360 --> 00:47:55,120 Speaker 1: you don't get anything else. It does not matter where 776 00:47:55,200 --> 00:47:57,759 Speaker 1: you start. I grew up in a raggedy house on 777 00:47:57,840 --> 00:48:00,480 Speaker 1: the side of the hill in the mountains of what Virginia. 778 00:48:00,800 --> 00:48:03,800 Speaker 1: It does not matter where you start. It only matters 779 00:48:03,840 --> 00:48:06,600 Speaker 1: where you finish. You just listened to Bishop T. D. 780 00:48:06,760 --> 00:48:10,359 Speaker 1: Jake's on building the Good Life. If you had any 781 00:48:10,480 --> 00:48:13,120 Speaker 1: questions about whether you had hope and whether that hope 782 00:48:13,120 --> 00:48:15,920 Speaker 1: could be operationalized in your life, if you had any 783 00:48:16,000 --> 00:48:18,960 Speaker 1: questions about whether you can come from nothing and become something, 784 00:48:19,480 --> 00:48:22,600 Speaker 1: if you ever believed that you had talent and gifts 785 00:48:22,920 --> 00:48:26,399 Speaker 1: it could be materialized into something meaningful in your life. 786 00:48:27,600 --> 00:48:30,520 Speaker 1: This is the master clash. You to listen, to go 787 00:48:30,760 --> 00:48:34,040 Speaker 1: back and replay it again with your friends, because one 788 00:48:34,120 --> 00:48:38,480 Speaker 1: thing is sure, all your dreams are manifest destiny if 789 00:48:38,520 --> 00:48:41,560 Speaker 1: you work at I came from Coppon, California, in south 790 00:48:41,640 --> 00:48:43,799 Speaker 1: central LA. And as you just heard, he came from 791 00:48:43,800 --> 00:48:46,560 Speaker 1: a little town in West Virginia. Would look at him down. 792 00:48:47,480 --> 00:48:50,520 Speaker 1: A builder is nothing more than a dreamer with a 793 00:48:50,600 --> 00:48:54,080 Speaker 1: shovel in his hands. Be a dreamer with a shovel 794 00:48:54,760 --> 00:48:58,360 Speaker 1: in your hands. This is John Hope Ryan, and this 795 00:48:58,480 --> 00:49:03,000 Speaker 1: has been building good one. Building the good Life with 796 00:49:03,160 --> 00:49:05,920 Speaker 1: John Hope Bryant is brought to you by Prudential Financial 797 00:49:10,840 --> 00:49:10,880 Speaker 1: h