WEBVTT - EYL #30 Everything A Band-Aid Can’t Fix

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership.

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<v Speaker 1>I'm Christy nom the United States Secretary of Homeland Security.

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<v Speaker 1>Under President Trump, attempted illegal border crossings are at the

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<v Speaker 1>lowest levels ever recorded, and over one hundred thousand illegal

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<v Speaker 1>aliens have been arrested. If you are here illegally, your

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<v Speaker 1>next you will be fined nearly one thousand dollars a day, imprisoned,

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<v Speaker 1>and deported.

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<v Speaker 2>You will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally. Do

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<v Speaker 1>what's right.

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<v Speaker 2>Leave now.

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<v Speaker 1>Under President Trump, America's laws, border and families will be protected.

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<v Speaker 3>Sponsored by the United States Department of Homeland Security.

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<v Speaker 4>All right, guys, welcome back, Episode thirty thirty. We turned thirty.

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<v Speaker 3>Yes Steph Curry with the shot.

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<v Speaker 4>Thirty thirty thirty thirty, So thank you guys. Last week

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<v Speaker 4>was a big week for us. We put out two episodes.

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<v Speaker 4>We put out an episode on crypto and investment banking,

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<v Speaker 4>and we also put out the episode on Africa.

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<v Speaker 3>Shout out to Fritz Charles.

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<v Speaker 4>Yeah, so that was Those were both tremendous episodes, done

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<v Speaker 4>tremendously well for us. So thank you, Thank you guys.

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<v Speaker 4>We appreciate it and we appreciate you all your support

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<v Speaker 4>for rocking with us. Before we start, I want to

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<v Speaker 4>break some news. So if you follow the podcast, you

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<v Speaker 4>know that we are traveling.

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<v Speaker 5>All right.

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<v Speaker 4>We did network we're doing these networking events meeting greets,

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<v Speaker 4>and we went to La. That's when the first one

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<v Speaker 4>was in LA, and then we went to Brooklyn, and

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<v Speaker 4>we recently went to Atlanta. So the fourth stop is Houston, Texas.

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<v Speaker 4>Get ready, Houston, were on our way. We will be

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<v Speaker 4>releasing dates very very but within the next couple of weeks,

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<v Speaker 4>within the next couple of weeks.

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<v Speaker 3>With your help, with hopefully everybody that we've been saying

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<v Speaker 3>that gets on that we wanted on the podcast, we'll

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<v Speaker 3>make it on the podcast. We don't need a little

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<v Speaker 3>bit of help from Houston.

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<v Speaker 4>We need we need some help from Houston. But more importantly,

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<v Speaker 4>we just need to support, so make sure you come out.

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<v Speaker 4>It's all of our first times in Texas. So we're

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<v Speaker 4>looking forward to that here. There's gonna be a good energy,

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<v Speaker 4>good vibe out there for sure, for sure, So I'm

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<v Speaker 4>excited about that.

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<v Speaker 5>Yeah.

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<v Speaker 4>But more importantly, we have a very special guest with

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<v Speaker 4>us today, Nicole Russell.

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<v Speaker 2>Thank you for joining us, Thank you for having me.

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<v Speaker 5>Yes.

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<v Speaker 4>So, Nicole does a lot of different things, but she

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<v Speaker 4>is the co founder and executive director of Precious Dreams Foundation,

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<v Speaker 4>which is a nonprofit organization. We're going to talk about it.

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<v Speaker 4>So this episode we're going to talk about a lot

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<v Speaker 4>of different things. But we haven't covered the nonprofit organization

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<v Speaker 4>industry yet, and a lot of people want to start

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<v Speaker 4>nonprofits or they work for nonprofits. They want to understand

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<v Speaker 4>how nonprofits work. It's interesting that the name is nonprofit,

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<v Speaker 4>but everything makes a profit in some level, right, But

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<v Speaker 4>we're gonna talk about the how to set up a

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<v Speaker 4>nonprofit and all of that stuff. But also we're going

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<v Speaker 4>to talk about her journey to get his It's very

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<v Speaker 4>very interesting. Yeah, true true hustler. So she was glamorous

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<v Speaker 4>Everyday Hero of the Year. She was Observer's top twenty

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<v Speaker 4>Heroes on the forty and also Walmart's Community Playmaker Awards.

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<v Speaker 5>She won that.

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<v Speaker 2>Yeah, lots of lots of awards that did not apply

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<v Speaker 2>for it.

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<v Speaker 5>Yeah, yeah, for sure, for sure.

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<v Speaker 4>So all right, before we go into your work, now,

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<v Speaker 4>I think it's important to tell your backstory. So you

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<v Speaker 4>was telling us off camera, but I think it's interesting.

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<v Speaker 4>So how you got here as far as you went

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<v Speaker 4>to you want you took an untraditional route, right, Because

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<v Speaker 4>a lot of times we've had episodes we talked about

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<v Speaker 4>college and everybody has different views on college, right, And

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<v Speaker 4>we had Chris Gotti, right, and he was saying that

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<v Speaker 4>he wished that he would have gone to college because

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<v Speaker 4>he thought that it would have helped him, but he

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<v Speaker 4>didn't actually never went to college. But you did the

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<v Speaker 4>Kanye thing where you went but you didn't finish, right.

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<v Speaker 2>Yeah, solid drop out.

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<v Speaker 5>So do you have that? So can you talk about that?

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<v Speaker 2>Yeah? So before I do, I will say that my

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<v Speaker 2>one year, because I did one, My one year in

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<v Speaker 2>college was one of the best years of my life.

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<v Speaker 2>And it wasn't because of the education that I received.

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<v Speaker 2>It was because of the experiences and relationships that I developed.

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<v Speaker 2>So I do think there's so many valuable things that

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<v Speaker 2>can come out of going to school. However, I don't

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<v Speaker 2>have any regrets on not finishing. The one thing that

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<v Speaker 2>I will say is when you don't have that degree

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<v Speaker 2>and you walk into any space, you have to, you know,

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<v Speaker 2>prove your worth and you have to work five times

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<v Speaker 2>as hard in everything that you do when you don't

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<v Speaker 2>have a degree. So it's it's been tough. It's really

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<v Speaker 2>been tough. And even you see that that meme on

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<v Speaker 2>Instagram where it's like that success is not that straight

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<v Speaker 2>narrow path, but it's really like a crazy ze exactly.

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<v Speaker 2>That's what my life has looked like.

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<v Speaker 4>Well, so what made you since you had such a

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<v Speaker 4>good freshman Yeah, what made you drop out after.

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<v Speaker 5>Your first year?

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<v Speaker 2>Because I had other plans, you know, were there were

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<v Speaker 2>things that I wanted to do that I couldn't do. Also, financially,

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<v Speaker 2>my parents could not afford it. It's crazy. I'm actually

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<v Speaker 2>still paying off my debt from college for the one year. Yes,

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<v Speaker 2>because my parents didn't give me a dime to go

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<v Speaker 2>to school. But I really wanted to move to California,

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<v Speaker 2>so I took out a private loan, which was not

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<v Speaker 2>the smartest thing. To do, and I covered my full tuition,

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<v Speaker 2>my travel expenses, everything that I needed to go to school.

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<v Speaker 2>I just took it out. So I am still paying

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<v Speaker 2>that off. But I realized very quickly going into my

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<v Speaker 2>second year that I could not afford to do that again.

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<v Speaker 4>No, that's dope, and it's dope that you took the

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<v Speaker 4>initiative and just said you didn't let fear ruin it, right,

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<v Speaker 4>because a lot of times people move out of fear.

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<v Speaker 4>And I think I'm a little Jada when it comes

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<v Speaker 4>to college because I never I never did a job application.

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<v Speaker 4>So like even when you're saying, you know, as far

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<v Speaker 4>as on the job applications, they look at you funny

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<v Speaker 4>if you don't have a college degree. And I'm just

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<v Speaker 4>thinking to myself, like I feeled not a job application before,

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<v Speaker 4>so that's not normal. So I think I'm my perspective

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<v Speaker 4>on things is a little different because I never had

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<v Speaker 4>a job. So but for most people, you know, it

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<v Speaker 4>is something that can hold you back, right, Yeah.

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<v Speaker 5>For sure.

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<v Speaker 3>I mean I couldn't have had a career in education

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<v Speaker 3>without it, Like, so you need it. Yeah, it's absolutely

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<v Speaker 3>mandatory that I go to school for four years and

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<v Speaker 3>didn't have a master's degree and pass all these certifications,

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<v Speaker 3>so it was needed for me. It wasn't even an option.

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<v Speaker 3>Like I truly feel like I could have done what

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<v Speaker 3>I'm doing now without all the school But like I said,

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<v Speaker 3>New York State mandated that I have to do these things,

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<v Speaker 3>so I had to do them.

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<v Speaker 2>Yeah, And it really just depends on what you want

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<v Speaker 2>to do, right, because now I'm teaching in schools and

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<v Speaker 2>I do trainings for educators without a degree. But it's

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<v Speaker 2>because I'm teaching social and emotional stuff, which is not

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<v Speaker 2>which are the things that you can learn in school.

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<v Speaker 2>But also I've been able to learn it through experience

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<v Speaker 2>and working with the target audience. So last year they

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<v Speaker 2>passed a law in New York and Virginia to require

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<v Speaker 2>mental health education in public schools. You know, before that,

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<v Speaker 2>and there's no way I could have walked into a

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<v Speaker 2>school and said I want to host an assembly and

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<v Speaker 2>teach your educators how to how to teach mental health.

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<v Speaker 2>You know, they would have looked at me crazy if

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<v Speaker 2>I was just like, well, you know, this is what

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<v Speaker 2>I bring to the table by having this experience at

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<v Speaker 2>a nonprofit. But because it became mandatory, a lot of

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<v Speaker 2>schools were scrambling looking for content. There aren't that many

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<v Speaker 2>books out there that do you know this type of

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<v Speaker 2>work mental health or like self help for minorities, for

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<v Speaker 2>people that live in underserved areas. So they were happy

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<v Speaker 2>to start using the book to have me come in.

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<v Speaker 3>So social emotional health is something that is just like

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<v Speaker 3>completely overlooked in our community. Completely and more so over

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<v Speaker 3>the past i'd say five to ten years. It's become

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<v Speaker 3>more of the forefront for adults, but the kids in

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<v Speaker 3>our community, it is not even a thing. Like I've

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<v Speaker 3>had some experiences it was just like, wait, how are

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<v Speaker 3>we to just ignore this?

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<v Speaker 2>Yeah, but I think that's changing too, honestly, Like in

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<v Speaker 2>a few years, it's going to be just as popular

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<v Speaker 2>to talk about self care for teens as it is

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<v Speaker 2>for adults.

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<v Speaker 5>So all right, So gme me back up a little bit.

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<v Speaker 4>Because you worked at a restaurant, right, Well, you worked

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<v Speaker 4>in a restaurant industry, and then you've worked your way

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<v Speaker 4>up and then you got to a point where you

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<v Speaker 4>ask for equity partnership, right, Can you explain that? Because

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<v Speaker 4>we talked about equity partnership a lot, and so this.

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<v Speaker 3>Is after you came back from California.

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<v Speaker 2>Yes, So as soon as I got back, I had

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<v Speaker 2>to get a job. I started waitressing in New York City,

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<v Speaker 2>one of the most popular things you know, that anybody

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<v Speaker 2>can do. And I was always very ambitious and wanted

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<v Speaker 2>to do more, and I wanted to make the most money.

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<v Speaker 2>In every space that I've gone to, I've always wanted

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<v Speaker 2>to figure out, how do I get into the position

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<v Speaker 2>to make the big money, how do I learn what's

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<v Speaker 2>needed to make the big money. So I started waitressing.

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<v Speaker 2>I very quickly asked if I could be trained to bartend.

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<v Speaker 2>I didn't even drink. I didn't even know, like I

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<v Speaker 2>didn't know the difference between beers and like dark liquor

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<v Speaker 2>light liquor. I learned that very quickly started bar attending,

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<v Speaker 2>I learned that I didn't like those hours, so I

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<v Speaker 2>asked if I could start managing, and the general manager

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<v Speaker 2>at the time looked at me like I was crazy

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<v Speaker 2>and said, you know, well, you don't have any experience managing.

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<v Speaker 2>I said, I know, I don't, but I know how

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<v Speaker 2>to do all of the positions that you need to manage,

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<v Speaker 2>and I do them very well. I'm bringing in the

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<v Speaker 2>most money here, so it would make sense to have

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<v Speaker 2>someone like me lead. And then it was a couple

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<v Speaker 2>of weeks after I had that conversation that our manager

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<v Speaker 2>at the time got fired, and then I ended up

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<v Speaker 2>moving my way up into that position, then moving my

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<v Speaker 2>way up into the general manager position, and at some

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<v Speaker 2>point I was learning the book keeping and running the

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<v Speaker 2>entire place. And at that point, as a twenty four

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<v Speaker 2>year old young African American girl working in Times Square,

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<v Speaker 2>I was like, well, then I should be partly owning

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<v Speaker 2>this place. And I asked very ambitious, and I asked

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<v Speaker 2>for a very small percent, like under ten percent, and

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<v Speaker 2>they said they would consider it, and they gave me

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<v Speaker 2>the run around for too long, and I just decided

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<v Speaker 2>I would take my value somewhere else.

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<v Speaker 4>So at twenty four years old and one year of college, right,

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<v Speaker 4>how did you develop enough courage to act un established

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<v Speaker 4>you in Times Square that's an established restaurant? How do

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<v Speaker 4>you get enough courage to act established restaurant owners where

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<v Speaker 4>I'm assuming that much older than you and don't look

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<v Speaker 4>like you for ownership in their business? Like, how did

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<v Speaker 4>how did that conversation develop in your brain?

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<v Speaker 2>So in everything that I do, because I'm an introverted person,

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<v Speaker 2>and some people can walk into a room and verbally

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<v Speaker 2>share you know what they're going to do and how

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<v Speaker 2>people need them, and I just I've never known how

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<v Speaker 2>to do that. So I've always quietly and very humbly

0:10:52.600 --> 0:10:56.000
<v Speaker 2>worked my butt off, knowing that I can be the

0:10:56.000 --> 0:10:58.120
<v Speaker 2>best at everything as long as I work very hard.

0:10:58.760 --> 0:11:02.320
<v Speaker 2>And so I was very aware of my worth, very

0:11:02.360 --> 0:11:04.040
<v Speaker 2>aware of what I can bring to the table, and

0:11:04.080 --> 0:11:07.400
<v Speaker 2>I knew that they needed me. So in my mind,

0:11:08.240 --> 0:11:10.760
<v Speaker 2>if someone needs you, they're going to do everything they

0:11:10.800 --> 0:11:13.160
<v Speaker 2>can to keep you. But I had put myself in

0:11:13.200 --> 0:11:15.319
<v Speaker 2>that position before I jumped out the window and made

0:11:15.360 --> 0:11:16.480
<v Speaker 2>that ass So.

0:11:17.360 --> 0:11:19.439
<v Speaker 4>Because that's important what you just said, as far as

0:11:19.520 --> 0:11:23.040
<v Speaker 4>you realize that they needed your worth, you have to

0:11:23.040 --> 0:11:25.840
<v Speaker 4>know your worth, right, and that's true with anything in business, relationships,

0:11:25.840 --> 0:11:26.840
<v Speaker 4>person relationships, whatever.

0:11:26.880 --> 0:11:27.760
<v Speaker 5>But it's so hard.

0:11:27.760 --> 0:11:30.079
<v Speaker 4>People struggle with that all the time, right, people struggle

0:11:30.080 --> 0:11:33.440
<v Speaker 4>with that all the time where they don't know their work,

0:11:33.520 --> 0:11:36.480
<v Speaker 4>they don't realize that how valuable they are.

0:11:36.880 --> 0:11:37.480
<v Speaker 5>Right, So.

0:11:39.160 --> 0:11:41.400
<v Speaker 4>As far as like what would be your advice, as

0:11:41.400 --> 0:11:43.560
<v Speaker 4>far as for people to say, okay, look, this is

0:11:43.640 --> 0:11:46.920
<v Speaker 4>something that I think I'm worth, This is I need

0:11:46.960 --> 0:11:48.520
<v Speaker 4>to ask for a raise I need to ask for

0:11:48.559 --> 0:11:51.040
<v Speaker 4>a partnership, because it's not easy to do that. It's

0:11:51.160 --> 0:11:54.319
<v Speaker 4>very difficult, especially especially like if you as you get

0:11:54.320 --> 0:11:56.640
<v Speaker 4>older and you have a family, and you know a

0:11:56.640 --> 0:11:59.520
<v Speaker 4>lot of times we just you just kind of become

0:11:59.600 --> 0:12:01.400
<v Speaker 4>set and it's say, okay, I just know.

0:12:01.400 --> 0:12:02.959
<v Speaker 3>The risk becomes a lot higher when it's allowed on

0:12:03.000 --> 0:12:03.280
<v Speaker 3>the lunch.

0:12:03.360 --> 0:12:08.960
<v Speaker 4>Yeah, you develop less courage as you get older. I feel, so, Yeah, like,

0:12:08.960 --> 0:12:11.440
<v Speaker 4>what's the advice for people to go out there and

0:12:11.600 --> 0:12:14.000
<v Speaker 4>just really take charge of their destiny?

0:12:14.040 --> 0:12:19.040
<v Speaker 2>For that, I would say prove your why, because you know,

0:12:19.120 --> 0:12:21.480
<v Speaker 2>in the corporate world, there are people who complain about

0:12:21.480 --> 0:12:24.199
<v Speaker 2>doing things that are outside of their roles and responsibilities.

0:12:24.840 --> 0:12:27.240
<v Speaker 2>And if you ask someone to do something that they're

0:12:27.240 --> 0:12:29.160
<v Speaker 2>not supposed to do, they'll give up and say, well,

0:12:29.400 --> 0:12:32.400
<v Speaker 2>I'm not supposed to do that. And then there are

0:12:32.440 --> 0:12:38.360
<v Speaker 2>those who will do it and complain probably internally, but

0:12:38.480 --> 0:12:40.880
<v Speaker 2>not say anything. They'll do it, and they'll show you

0:12:41.200 --> 0:12:43.280
<v Speaker 2>that they can do more than you've hired them for.

0:12:44.120 --> 0:12:47.480
<v Speaker 2>And then they'll go in and have a conversation and say, well,

0:12:47.520 --> 0:12:50.480
<v Speaker 2>while we're doing this review over the last year, here's

0:12:50.520 --> 0:12:52.560
<v Speaker 2>my contract. This is what I was supposed to do

0:12:52.640 --> 0:12:55.240
<v Speaker 2>and this is everything else that I took on. And

0:12:55.320 --> 0:12:58.199
<v Speaker 2>usually that's a surprise to the person who's been continuously

0:12:58.280 --> 0:13:02.000
<v Speaker 2>asking more for you. Then they realized you were supposed

0:13:02.040 --> 0:13:04.880
<v Speaker 2>to be doing because you always say yes. And I'm

0:13:04.880 --> 0:13:07.400
<v Speaker 2>not saying that you should, you know, take on more

0:13:07.440 --> 0:13:10.160
<v Speaker 2>than you can chew. But at the same time, if

0:13:10.200 --> 0:13:13.280
<v Speaker 2>you want to grow in your position, you should always

0:13:13.280 --> 0:13:15.720
<v Speaker 2>be ready and willing to go above and beyond.

0:13:16.280 --> 0:13:20.280
<v Speaker 4>I think communication is important too, because even in like relationships,

0:13:20.280 --> 0:13:22.560
<v Speaker 4>I think a lot of times people don't communicate properly.

0:13:22.600 --> 0:13:24.520
<v Speaker 4>And that's a problem, right. It happens in business all

0:13:24.520 --> 0:13:28.320
<v Speaker 4>the time. Where you don't say what you want, people

0:13:28.400 --> 0:13:30.400
<v Speaker 4>can't reach your mind, and people are never gonna go

0:13:30.480 --> 0:13:33.959
<v Speaker 4>out their way to give you something extra. A closed

0:13:34.000 --> 0:13:34.840
<v Speaker 4>mouth doesn't get fit.

0:13:35.120 --> 0:13:37.560
<v Speaker 3>It's like I'm gonna keep poling on till you finally

0:13:37.600 --> 0:13:39.400
<v Speaker 3>say something, and when you do, I'll say, all right, well,

0:13:39.400 --> 0:13:42.240
<v Speaker 3>good job. Right, It's like the know you're worth it's key,

0:13:42.320 --> 0:13:44.440
<v Speaker 3>like we I like to think of it as like

0:13:44.960 --> 0:13:47.760
<v Speaker 3>it'll take something happened happen for people to learn, Like

0:13:48.520 --> 0:13:50.600
<v Speaker 3>as you're getting these tasks, they don't realize that you're

0:13:50.640 --> 0:13:52.640
<v Speaker 3>learning more and more, like now I feel like I

0:13:52.679 --> 0:13:54.679
<v Speaker 3>can do these jobs. Like when you prove it to them,

0:13:54.720 --> 0:13:56.600
<v Speaker 3>it's like, yeah, I've been doing it. Now pay us

0:13:56.640 --> 0:13:57.080
<v Speaker 3>like you always.

0:13:57.160 --> 0:13:59.600
<v Speaker 4>Now it's like me and you more. Have this conversation

0:13:59.640 --> 0:14:01.400
<v Speaker 4>a lot. I'll show you jam a soon. I referenced

0:14:01.480 --> 0:14:05.160
<v Speaker 4>him last episode in this episode as well. But he's coming,

0:14:05.200 --> 0:14:09.520
<v Speaker 4>don't worry. But you gotta have uncomfortable conversations. Yes, nobody

0:14:09.520 --> 0:14:12.880
<v Speaker 4>wants to have the uncomfortable conversations, right, nobody. It's human nature.

0:14:12.880 --> 0:14:16.040
<v Speaker 4>Nobody really nobody wants to have an uncomfortable conversation. But

0:14:16.840 --> 0:14:20.960
<v Speaker 4>sometimes you have to have uncomfortable conversations. And I've had

0:14:21.080 --> 0:14:24.280
<v Speaker 4>uncomfortable conversations in business, and you know what the crazy

0:14:24.280 --> 0:14:26.640
<v Speaker 4>thing about it is, most of the time they're not

0:14:26.640 --> 0:14:30.200
<v Speaker 4>really that uncomfortable because you you've already cited yourself mentally

0:14:30.320 --> 0:14:32.880
<v Speaker 4>for so long, Like you've walked past the person's office

0:14:33.280 --> 0:14:37.880
<v Speaker 4>ten times already, You've had the conversation in your head like, oh,

0:14:37.880 --> 0:14:40.000
<v Speaker 4>it's too early, I'm gonna wait till the afternoon. Then

0:14:40.040 --> 0:14:41.760
<v Speaker 4>you go in the afternoon and it's like he's out

0:14:41.760 --> 0:14:46.720
<v Speaker 4>for lunch. The day is almost over, and then it's like, okay,

0:14:46.760 --> 0:14:49.520
<v Speaker 4>let me wait ten minutes. It's like you make up

0:14:49.560 --> 0:14:51.480
<v Speaker 4>like all kinds of excuses, you delay it for so long,

0:14:51.520 --> 0:14:53.000
<v Speaker 4>double dutch in the whole time, and then by the

0:14:53.040 --> 0:14:55.480
<v Speaker 4>time you actually do it, it's like because at the

0:14:55.560 --> 0:14:56.880
<v Speaker 4>end of the day you could just say yes to no,

0:14:57.040 --> 0:14:58.120
<v Speaker 4>that's only then that happens.

0:14:58.280 --> 0:15:02.560
<v Speaker 2>Yeah, it's more uncomfortable, be unhappy. So you might as

0:15:02.560 --> 0:15:03.120
<v Speaker 2>well ask.

0:15:03.480 --> 0:15:04.800
<v Speaker 5>I said, Jim, So all right, can we jump to

0:15:04.840 --> 0:15:05.600
<v Speaker 5>Masive Square Garden.

0:15:06.040 --> 0:15:06.280
<v Speaker 2>Yep?

0:15:06.440 --> 0:15:09.320
<v Speaker 4>So you you you realized that they wasn't going to

0:15:09.400 --> 0:15:12.760
<v Speaker 4>give you equity in the restaurant business, and you you've.

0:15:12.560 --> 0:15:15.440
<v Speaker 5>Reached the level where you felt that you.

0:15:15.080 --> 0:15:18.480
<v Speaker 4>You couldn't do any more and not get compensated as

0:15:18.520 --> 0:15:20.720
<v Speaker 4>you should get compensated. So you you took a leap

0:15:20.760 --> 0:15:25.000
<v Speaker 4>of faith and you quit, right yep. Okay, so then

0:15:25.000 --> 0:15:27.680
<v Speaker 4>you then you start VIP services in Masters Square.

0:15:27.440 --> 0:15:27.960
<v Speaker 5>Guarden, right.

0:15:28.200 --> 0:15:30.400
<v Speaker 2>So no, I didn't start it. H So I quit

0:15:30.520 --> 0:15:33.520
<v Speaker 2>my job without having a backup plan, which everyone tells

0:15:33.560 --> 0:15:36.240
<v Speaker 2>you not to do. They always say, never leave a

0:15:36.280 --> 0:15:40.360
<v Speaker 2>position until you get another one. But I, you know,

0:15:40.720 --> 0:15:44.640
<v Speaker 2>leaned on faith and I just felt very confident that

0:15:45.160 --> 0:15:48.040
<v Speaker 2>well one was Like I said, earlier. If you're it's

0:15:48.200 --> 0:15:51.320
<v Speaker 2>it's more uncomfortable to be unhappy. So I had become

0:15:51.440 --> 0:15:54.640
<v Speaker 2>unhappy in that position. And yes, I had to take

0:15:54.640 --> 0:15:56.040
<v Speaker 2>care of my financial needs, but I need to take

0:15:56.080 --> 0:15:58.760
<v Speaker 2>care of my mental needs too, so I knew that

0:15:58.800 --> 0:16:01.840
<v Speaker 2>I needed to leave regard. I did that, and then

0:16:02.240 --> 0:16:05.120
<v Speaker 2>the very next day, after my last day of work,

0:16:05.400 --> 0:16:07.400
<v Speaker 2>I got a phone call from one of my old

0:16:07.440 --> 0:16:10.280
<v Speaker 2>clients at the restaurant who happened to work at Madison

0:16:10.280 --> 0:16:13.080
<v Speaker 2>Square Garden, and they said that they were expanding their

0:16:13.160 --> 0:16:17.120
<v Speaker 2>VIP services department, doing renovations and opening up these VIP

0:16:17.240 --> 0:16:20.520
<v Speaker 2>spaces and they needed a manager, and they actually asked

0:16:20.520 --> 0:16:22.600
<v Speaker 2>if I could refer someone because they didn't know that

0:16:22.640 --> 0:16:24.840
<v Speaker 2>I had quit. I had never told any of my

0:16:25.000 --> 0:16:27.360
<v Speaker 2>clients that I was unhappier that I was leaving, and

0:16:27.400 --> 0:16:30.400
<v Speaker 2>I always made sure that up until the last day,

0:16:30.480 --> 0:16:33.880
<v Speaker 2>I worked hard, so I was able to utilize so

0:16:33.960 --> 0:16:39.000
<v Speaker 2>many relationships that I gained through my last position to

0:16:39.080 --> 0:16:42.800
<v Speaker 2>help me and not just eventually getting that role at

0:16:42.840 --> 0:16:45.360
<v Speaker 2>Madison Square Garden, but with everything else that I decided

0:16:45.400 --> 0:16:47.160
<v Speaker 2>to do after I started a nonprofit.

0:16:48.800 --> 0:16:50.640
<v Speaker 5>And how long were you got as Square.

0:16:50.440 --> 0:16:52.160
<v Speaker 2>Garden seven years?

0:16:52.320 --> 0:16:55.120
<v Speaker 5>So then you leave Madison Square Garden, right, m hm.

0:16:55.400 --> 0:16:57.120
<v Speaker 4>So we're going to talk about that in the next

0:16:57.200 --> 0:17:00.120
<v Speaker 4>segment as far as starting the nonprofit. But before you

0:17:00.160 --> 0:17:03.840
<v Speaker 4>talk about that, what made you decide to even want

0:17:03.880 --> 0:17:04.720
<v Speaker 4>to start a nonprofit?

0:17:06.560 --> 0:17:12.000
<v Speaker 2>So it's deep. I always wanted to help children, and

0:17:12.119 --> 0:17:14.639
<v Speaker 2>I always wanted to live in service of others.

0:17:14.760 --> 0:17:14.920
<v Speaker 6>Right.

0:17:15.040 --> 0:17:18.280
<v Speaker 2>So that's when you're working in the hospitality industry, that

0:17:18.480 --> 0:17:21.800
<v Speaker 2>is to serve people, period. It doesn't matter if it's

0:17:21.800 --> 0:17:24.679
<v Speaker 2>in a hotel setting, if you're a cashier at a

0:17:25.119 --> 0:17:28.560
<v Speaker 2>sneaker store, You're in service of others at all times.

0:17:28.960 --> 0:17:30.879
<v Speaker 2>I wanted to do that and I wanted to help children.

0:17:30.920 --> 0:17:34.960
<v Speaker 2>I just didn't know how. My mother actually took in

0:17:35.119 --> 0:17:39.000
<v Speaker 2>a foster child and she suffered from nightmare seven nights

0:17:39.040 --> 0:17:44.959
<v Speaker 2>a week because of her traumatic experiences. Yeah, and my

0:17:45.080 --> 0:17:47.359
<v Speaker 2>mother had to introduce comfort items to her for the

0:17:47.480 --> 0:17:50.760
<v Speaker 2>very first time at age four to help her get

0:17:50.840 --> 0:17:52.600
<v Speaker 2>back to sleep. She was waking my mother up every

0:17:52.640 --> 0:17:59.080
<v Speaker 2>single night and Teddy Bears pajamas, blanket. Yeah. And my

0:17:59.160 --> 0:18:01.320
<v Speaker 2>mom told me about it and said, you know, I

0:18:01.440 --> 0:18:05.359
<v Speaker 2>wonder how foster kids sleep when they have nightmares? What

0:18:05.440 --> 0:18:08.159
<v Speaker 2>do they do in the middle of the night, and

0:18:08.200 --> 0:18:10.600
<v Speaker 2>it's not a thought that had ever crossed my mind.

0:18:12.480 --> 0:18:16.480
<v Speaker 2>And so, you know, my mother's idea was for us

0:18:16.560 --> 0:18:19.560
<v Speaker 2>to start donating comfort items, a very simple thing to

0:18:19.640 --> 0:18:22.600
<v Speaker 2>do because of a cause that was now important to her.

0:18:23.200 --> 0:18:26.000
<v Speaker 2>And my job was just to look online and figure

0:18:26.040 --> 0:18:29.159
<v Speaker 2>out places where she could make these donations. And in

0:18:29.240 --> 0:18:33.760
<v Speaker 2>doing research, I realized that there were no organizations that

0:18:33.840 --> 0:18:39.720
<v Speaker 2>focused solely on packages of bedtime items comfort items. And

0:18:39.800 --> 0:18:43.040
<v Speaker 2>so my simple fix to that was, let me just

0:18:43.080 --> 0:18:46.199
<v Speaker 2>figure out how to incorporate an organization so that we

0:18:46.280 --> 0:18:49.040
<v Speaker 2>can do it on a very small scale, but at

0:18:49.119 --> 0:18:52.600
<v Speaker 2>least we'll have a place to kind of funnel everything through.

0:18:53.280 --> 0:18:58.000
<v Speaker 2>And Precious Dreams started with the concept of putting together

0:18:58.080 --> 0:19:02.320
<v Speaker 2>care packages for foster kids, and then six months after

0:19:02.359 --> 0:19:03.160
<v Speaker 2>that everything.

0:19:03.000 --> 0:19:05.680
<v Speaker 4>Changed, all right, all right, So in the next siven,

0:19:05.760 --> 0:19:08.560
<v Speaker 4>we're going to talk about the business and nonprofit, how

0:19:08.560 --> 0:19:10.879
<v Speaker 4>to start one and how to get off the ground.

0:19:11.200 --> 0:19:13.560
<v Speaker 4>All right, So now we're going to go into the

0:19:13.600 --> 0:19:16.640
<v Speaker 4>business of nonprofit. I'm setting up nonprofits because we haven't

0:19:16.680 --> 0:19:19.440
<v Speaker 4>spoke about that. We spoke a little bit about charities

0:19:19.760 --> 0:19:24.160
<v Speaker 4>with Derk Ferguson, but not really in depth about how

0:19:24.200 --> 0:19:26.800
<v Speaker 4>to start one because he's he's the head of a charity,

0:19:26.840 --> 0:19:29.440
<v Speaker 4>but he didn't start that charity. Where this is you

0:19:29.520 --> 0:19:33.360
<v Speaker 4>started a charity, right, Yeah, So okay, what are the steps?

0:19:33.400 --> 0:19:35.399
<v Speaker 4>Can you walk us through the steps of how to

0:19:35.440 --> 0:19:38.640
<v Speaker 4>start a nonprofit? Five to oh one seed three yep?

0:19:39.280 --> 0:19:41.399
<v Speaker 2>Okay, So the first thing is you don't have to

0:19:41.480 --> 0:19:42.760
<v Speaker 2>have a five oh one C three.

0:19:42.800 --> 0:19:44.240
<v Speaker 5>Can you just explain what a five oh one C

0:19:44.359 --> 0:19:44.720
<v Speaker 5>three is?

0:19:44.800 --> 0:19:48.080
<v Speaker 2>So a five on one C three allows you, according

0:19:48.119 --> 0:19:50.880
<v Speaker 2>to the IRS, to be tax exempt, which then allows

0:19:50.960 --> 0:19:54.280
<v Speaker 2>all donors to write off anything that they contribute to

0:19:54.320 --> 0:19:58.880
<v Speaker 2>your organization. It's very important if you need large amounts

0:19:58.880 --> 0:20:02.080
<v Speaker 2>of funding. If you don't and what you're trying to

0:20:02.160 --> 0:20:05.080
<v Speaker 2>do can get by on like a fifteen hundred dollars

0:20:05.119 --> 0:20:07.960
<v Speaker 2>budget or a two thousand dollar budget, you don't need

0:20:08.000 --> 0:20:09.000
<v Speaker 2>the five on one C three.

0:20:09.080 --> 0:20:11.000
<v Speaker 5>That budget be monthly or annually.

0:20:10.880 --> 0:20:13.760
<v Speaker 2>Annually, there's you know, it just depends on what you're

0:20:13.800 --> 0:20:16.840
<v Speaker 2>budgeting for. You know, some people have a plant project

0:20:16.880 --> 0:20:18.760
<v Speaker 2>and they just want to plant things a couple of

0:20:18.800 --> 0:20:20.439
<v Speaker 2>times a year. You know, it just depends on what

0:20:20.480 --> 0:20:20.920
<v Speaker 2>you're doing.

0:20:20.960 --> 0:20:23.439
<v Speaker 3>Yeah, I was told something like that. The process is

0:20:23.520 --> 0:20:25.760
<v Speaker 3>very long, like and dependent on how much you need.

0:20:25.800 --> 0:20:28.840
<v Speaker 3>So like, you can apply for the five one C

0:20:29.040 --> 0:20:32.960
<v Speaker 3>three if you're making if you're anticipating having ten thousand

0:20:32.960 --> 0:20:35.320
<v Speaker 3>dollars or less, yeah, that's the initial one. But if

0:20:35.320 --> 0:20:37.760
<v Speaker 3>you're planning more that that process takes a lot longer.

0:20:37.960 --> 0:20:41.359
<v Speaker 2>It does, and I actually so we incorporated the organization

0:20:41.440 --> 0:20:42.879
<v Speaker 2>and then we filed for the five on one C

0:20:43.040 --> 0:20:45.800
<v Speaker 2>three at the same time, and it was about three

0:20:45.840 --> 0:20:48.320
<v Speaker 2>or four months later I planned our first annual fundraiser

0:20:48.359 --> 0:20:50.760
<v Speaker 2>because we needed the funding to really get started on

0:20:50.800 --> 0:20:53.680
<v Speaker 2>what we were trying to accomplish. And in my mind,

0:20:53.720 --> 0:20:56.080
<v Speaker 2>I'm thinking, if you look online, it tells you you

0:20:56.119 --> 0:20:57.840
<v Speaker 2>can get approved for a five O one C three

0:20:57.880 --> 0:21:02.280
<v Speaker 2>between two to twelve months. So of course I'm always thinking,

0:21:02.280 --> 0:21:04.359
<v Speaker 2>I'm always being optimistic, and I'm like, well, three to

0:21:04.480 --> 0:21:07.160
<v Speaker 2>four we might make it. We didn't, so we did

0:21:07.160 --> 0:21:09.000
<v Speaker 2>the first fundraiser, and of course people are going to

0:21:09.040 --> 0:21:12.320
<v Speaker 2>get very minimal amounts because they can't write it off,

0:21:12.440 --> 0:21:15.600
<v Speaker 2>and it's a it's a huge incentive for any donor

0:21:15.800 --> 0:21:18.560
<v Speaker 2>to know that not only am I helping this cause,

0:21:18.640 --> 0:21:21.240
<v Speaker 2>but I can also it'll help me with my taxes.

0:21:22.280 --> 0:21:24.320
<v Speaker 2>So we didn't get it approved in time, but we

0:21:24.400 --> 0:21:25.800
<v Speaker 2>ended up getting it a year later.

0:21:26.880 --> 0:21:28.760
<v Speaker 4>So, all right, what's the process to get a five

0:21:28.760 --> 0:21:29.520
<v Speaker 4>oh one C three?

0:21:29.560 --> 0:21:30.520
<v Speaker 5>Like, what do you have to do together?

0:21:30.760 --> 0:21:35.040
<v Speaker 2>There's a long application. There's a long application, and you

0:21:35.160 --> 0:21:38.720
<v Speaker 2>have to be organized and have everything you have to

0:21:38.880 --> 0:21:41.600
<v Speaker 2>You have to answer with as many details as possible

0:21:41.920 --> 0:21:45.000
<v Speaker 2>if you want to get approved without questions first from

0:21:45.040 --> 0:21:48.600
<v Speaker 2>the IRS. A right, So, mission statement. You need a

0:21:48.600 --> 0:21:51.720
<v Speaker 2>mission statement. You need the name everything that you would

0:21:51.760 --> 0:21:53.720
<v Speaker 2>need to do to start a business. You have to

0:21:53.760 --> 0:21:55.960
<v Speaker 2>be very clear about what you're doing. And when I

0:21:55.960 --> 0:21:59.000
<v Speaker 2>say mission statement, it's funny I'm remembering this now. We

0:21:59.119 --> 0:22:01.359
<v Speaker 2>the IRS actually came back and said that our mission

0:22:01.359 --> 0:22:03.920
<v Speaker 2>statement was too broad and that's why we didn't get

0:22:03.920 --> 0:22:07.040
<v Speaker 2>approved the first time around. I think the initial mission

0:22:07.040 --> 0:22:10.400
<v Speaker 2>statement was to help foster and homeless youth self comfort.

0:22:10.520 --> 0:22:12.800
<v Speaker 2>That could mean anything. So then we had to go

0:22:12.880 --> 0:22:16.520
<v Speaker 2>in and revise the mission, apply with the state to

0:22:16.640 --> 0:22:19.800
<v Speaker 2>change that and then resubmit the application for the five

0:22:19.800 --> 0:22:20.360
<v Speaker 2>on one C three.

0:22:20.640 --> 0:22:22.159
<v Speaker 3>Is it something that you did yourself or did you

0:22:22.600 --> 0:22:23.560
<v Speaker 3>have lawyers involved?

0:22:23.680 --> 0:22:26.600
<v Speaker 2>I hired help, Yeah, definitely hired help. And I would

0:22:26.640 --> 0:22:30.159
<v Speaker 2>recommend if anybody doesn't already have that experience in the

0:22:30.200 --> 0:22:34.919
<v Speaker 2>nonprofit sector. Hire where you need, especially when it comes

0:22:34.960 --> 0:22:39.120
<v Speaker 2>to accounting, get the support so that the first time

0:22:39.160 --> 0:22:40.880
<v Speaker 2>around you're not making those mistakes.

0:22:41.000 --> 0:22:44.159
<v Speaker 4>So when you had the narrow dal your mission statement,

0:22:44.160 --> 0:22:46.280
<v Speaker 4>like what was your revised mission statement?

0:22:46.400 --> 0:22:50.360
<v Speaker 2>So now the mission statement is helping foster and homeless

0:22:50.400 --> 0:22:54.639
<v Speaker 2>youth self comfort by providing comfort items for bedtime and

0:22:54.760 --> 0:22:57.280
<v Speaker 2>programs that inspires them to self soothe.

0:22:57.600 --> 0:23:01.320
<v Speaker 4>And that was okay, all right, So you have that,

0:23:01.640 --> 0:23:03.800
<v Speaker 4>you have to set it up as a business like

0:23:03.880 --> 0:23:04.480
<v Speaker 4>you have like an.

0:23:04.600 --> 0:23:08.680
<v Speaker 2>LLC setup, not an LLC, but it's the same steps

0:23:08.720 --> 0:23:11.320
<v Speaker 2>of like having to You don't have to trademark, but

0:23:11.359 --> 0:23:15.280
<v Speaker 2>I highly recommend it because the work of a nonprofit

0:23:15.359 --> 0:23:18.080
<v Speaker 2>easily inspires someone else to want to do similar work,

0:23:18.320 --> 0:23:20.240
<v Speaker 2>and they can. They can take your name and do

0:23:20.320 --> 0:23:23.400
<v Speaker 2>it in another state if they want to, So trademarking,

0:23:23.480 --> 0:23:27.480
<v Speaker 2>I highly recommend filing for the setup for the nonprofit

0:23:27.520 --> 0:23:29.720
<v Speaker 2>the same way you would with the LLC for your state,

0:23:30.600 --> 0:23:33.119
<v Speaker 2>and then applying for that five on one C three early.

0:23:33.280 --> 0:23:37.320
<v Speaker 2>If you expect or if you want to receive large funds.

0:23:37.520 --> 0:23:38.320
<v Speaker 5>It's a fee for that.

0:23:39.040 --> 0:23:41.520
<v Speaker 2>Yes, there's a fee. There's a fee for every application,

0:23:41.560 --> 0:23:43.840
<v Speaker 2>so you have to have some funds to get started.

0:23:43.880 --> 0:23:46.080
<v Speaker 2>When I applied in twenty twelve, I think that the

0:23:46.119 --> 0:23:48.840
<v Speaker 2>five on one S three application was like eight hundred dollars.

0:23:49.080 --> 0:23:50.960
<v Speaker 2>I'm not sure if it's increased since then, but yes,

0:23:51.000 --> 0:23:53.240
<v Speaker 2>you definitely need something in order to get started.

0:23:53.320 --> 0:23:56.080
<v Speaker 4>Okay, So you do the application, you get well as

0:23:56.119 --> 0:23:58.399
<v Speaker 4>the five oh one C three is going through the process,

0:23:58.400 --> 0:24:00.480
<v Speaker 4>because it could take up to a year. What what

0:24:00.560 --> 0:24:02.119
<v Speaker 4>else do you need to get off the ground to

0:24:02.119 --> 0:24:05.720
<v Speaker 4>start the actual charity everything?

0:24:05.840 --> 0:24:10.280
<v Speaker 2>So you need a website, you need a marketing plan,

0:24:11.119 --> 0:24:12.160
<v Speaker 2>you need a business plan.

0:24:12.320 --> 0:24:14.040
<v Speaker 5>Marketing plan. Can can we talk about that?

0:24:14.200 --> 0:24:14.400
<v Speaker 4>Yeah?

0:24:14.440 --> 0:24:15.520
<v Speaker 5>Because all right, how do you.

0:24:15.960 --> 0:24:18.040
<v Speaker 3>Before you even go into that, like, this is you

0:24:18.119 --> 0:24:21.000
<v Speaker 3>and someone else? Like the like who else is doing this?

0:24:21.200 --> 0:24:23.560
<v Speaker 2>So the co founder was my mother, but no she

0:24:24.560 --> 0:24:26.480
<v Speaker 2>she was living her best life in Florida. So my

0:24:26.520 --> 0:24:31.399
<v Speaker 2>mom was not involved in, you know, actually getting the

0:24:31.480 --> 0:24:33.679
<v Speaker 2>organization started. I was doing this on my own with

0:24:33.680 --> 0:24:37.640
<v Speaker 2>the help of friends who believed in me and the organization.

0:24:37.760 --> 0:24:40.680
<v Speaker 2>So that's the next step in like, and I'll get

0:24:40.680 --> 0:24:43.640
<v Speaker 2>back to marketing. But you need you need a marketing plan,

0:24:43.720 --> 0:24:47.160
<v Speaker 2>you need a business plan. You need a board of directors.

0:24:47.840 --> 0:24:49.760
<v Speaker 2>You need people that are going to hold you accountable,

0:24:50.040 --> 0:24:53.119
<v Speaker 2>which most people don't know. So when you're applying for

0:24:53.160 --> 0:24:55.320
<v Speaker 2>this paperwork, you can't just put your name on it.

0:24:55.400 --> 0:24:57.920
<v Speaker 2>If people are giving donations, the I r S wants

0:24:57.920 --> 0:25:00.640
<v Speaker 2>to know who else is tracking these dollars to make

0:25:00.680 --> 0:25:03.600
<v Speaker 2>sure that you're not out here spending these these funds

0:25:03.640 --> 0:25:06.359
<v Speaker 2>in the wrong way. So when I first started, and

0:25:06.359 --> 0:25:09.119
<v Speaker 2>I think most people when they start nonprofits, it's usually

0:25:09.160 --> 0:25:12.160
<v Speaker 2>people that are very connected to you as well as

0:25:12.160 --> 0:25:14.600
<v Speaker 2>the mission, and so they'll sign on to support you,

0:25:14.680 --> 0:25:17.520
<v Speaker 2>and that's usually how the board starts, and then eventually

0:25:17.720 --> 0:25:18.320
<v Speaker 2>it grows.

0:25:18.480 --> 0:25:20.919
<v Speaker 5>You have to have a boarder director, Yes, how many people?

0:25:21.119 --> 0:25:21.359
<v Speaker 2>Three?

0:25:22.560 --> 0:25:25.359
<v Speaker 4>Non negotiable, You have to you have to they have

0:25:25.480 --> 0:25:27.040
<v Speaker 4>to have titles or they just boarded director.

0:25:28.160 --> 0:25:30.360
<v Speaker 2>Yes, and they need titles. So you need a president,

0:25:30.920 --> 0:25:32.679
<v Speaker 2>you need a treasurer. You need a secretary.

0:25:33.080 --> 0:25:35.960
<v Speaker 3>That's New York State's stand it a federal New York state.

0:25:36.119 --> 0:25:40.800
<v Speaker 5>Okay, so all right, you have those three people. Those

0:25:40.800 --> 0:25:42.640
<v Speaker 5>people have to actually be active.

0:25:44.480 --> 0:25:47.679
<v Speaker 2>They should be actors. So here's the thing. It's like

0:25:48.240 --> 0:25:52.960
<v Speaker 2>it kindly recommended because they're putting themselves on the line

0:25:53.600 --> 0:25:56.560
<v Speaker 2>by signing that paperwork. Right, So if you have someone

0:25:56.640 --> 0:25:58.840
<v Speaker 2>signed as a secretary and it's your cousin, but they're

0:25:58.840 --> 0:26:01.800
<v Speaker 2>not actually doing the work work. If you get audited

0:26:01.880 --> 0:26:03.760
<v Speaker 2>or there is an issue, they're going to come looking

0:26:03.840 --> 0:26:06.479
<v Speaker 2>for you and your cousin. So everybody should understand how

0:26:06.480 --> 0:26:08.520
<v Speaker 2>serious it is when they are signing that paperwork.

0:26:08.920 --> 0:26:11.720
<v Speaker 4>Okay, can we talk about marketing? Yeah, so how do

0:26:11.760 --> 0:26:14.760
<v Speaker 4>you put together marketing plan for a nonprofit organization? Because

0:26:14.760 --> 0:26:17.880
<v Speaker 4>it's different, right, Like we're marketing let's say we want

0:26:17.920 --> 0:26:21.040
<v Speaker 4>to market our podcast, right, or you're marketing a product. Right,

0:26:21.560 --> 0:26:26.560
<v Speaker 4>it's a little different than marketing for a nonprofit because.

0:26:26.240 --> 0:26:27.080
<v Speaker 5>It's it's charity.

0:26:27.280 --> 0:26:29.800
<v Speaker 4>Yeah, so it's like you got to it's kind of

0:26:29.960 --> 0:26:32.960
<v Speaker 4>in my opinion, it's it's a little delicate walk because

0:26:33.240 --> 0:26:36.920
<v Speaker 4>you don't want to make it seem like you're selling something.

0:26:37.040 --> 0:26:39.680
<v Speaker 4>But obviously you need funds. We're gonna talk about fundraising,

0:26:39.720 --> 0:26:42.119
<v Speaker 4>but you need funds. So how do you how do

0:26:42.160 --> 0:26:42.879
<v Speaker 4>you how do you do that?

0:26:42.960 --> 0:26:44.359
<v Speaker 5>Like, how do you market for a charity?

0:26:45.000 --> 0:26:47.760
<v Speaker 2>I think the two most important things to consider when

0:26:47.840 --> 0:26:52.320
<v Speaker 2>marketing is who is your target audience? And then also

0:26:52.720 --> 0:26:55.439
<v Speaker 2>what do your donors need to see and understand in

0:26:55.600 --> 0:26:59.560
<v Speaker 2>order to give, So the more your donors know, the

0:26:59.560 --> 0:27:03.719
<v Speaker 2>more they will give. Period making sure that in everything

0:27:03.760 --> 0:27:07.199
<v Speaker 2>that you do, whether it's just utilizing social media, that

0:27:07.320 --> 0:27:11.840
<v Speaker 2>every image, every caption, every meme, everything that you're sharing

0:27:12.200 --> 0:27:16.400
<v Speaker 2>explains the mission clearly. Transparency is the number one thing

0:27:16.480 --> 0:27:21.560
<v Speaker 2>and trying to solicit donors. The second thing is making

0:27:21.640 --> 0:27:25.639
<v Speaker 2>sure that you are marketing towards the people that you

0:27:25.720 --> 0:27:28.800
<v Speaker 2>need to do the service right. So when I started

0:27:28.800 --> 0:27:33.000
<v Speaker 2>this organization, I wanted to market this towards people who

0:27:33.080 --> 0:27:35.879
<v Speaker 2>run the foster care agencies in New York City as

0:27:35.920 --> 0:27:38.600
<v Speaker 2>well as the homeless shelters, So figuring out what do

0:27:38.640 --> 0:27:40.639
<v Speaker 2>they need to see in order to understand what our

0:27:40.680 --> 0:27:43.639
<v Speaker 2>services are, and that's sometimes it's simply putting together a

0:27:43.760 --> 0:27:47.000
<v Speaker 2>kit that explains and breaks everything down. Here's the mission,

0:27:47.480 --> 0:27:51.440
<v Speaker 2>here's our values, here's our logo, here's our one year plan,

0:27:51.640 --> 0:27:54.760
<v Speaker 2>here's the program that we can provide or the curriculum,

0:27:54.800 --> 0:27:57.800
<v Speaker 2>just depending on what you want to do, and ironing

0:27:57.880 --> 0:28:00.080
<v Speaker 2>all of that out so that they can understand and

0:28:00.440 --> 0:28:02.320
<v Speaker 2>then they choose whether or not they want to work

0:28:02.359 --> 0:28:02.639
<v Speaker 2>with you.

0:28:03.440 --> 0:28:05.879
<v Speaker 3>So you're pretty much now I mean, you're not selling

0:28:05.920 --> 0:28:08.359
<v Speaker 3>in the sense of an item, but you're selling your

0:28:08.440 --> 0:28:10.920
<v Speaker 3>vision and your passion in the sense right yeah.

0:28:10.720 --> 0:28:13.800
<v Speaker 2>And making it clear. I mean, there's another nonprofit friend

0:28:13.800 --> 0:28:16.439
<v Speaker 2>of mine runs an organization called Kicks for the City.

0:28:16.640 --> 0:28:20.080
<v Speaker 2>It's a very simple mission. They give shoes to the homeless.

0:28:20.400 --> 0:28:23.840
<v Speaker 2>So when all of their packaging, they're showing photos, images

0:28:23.840 --> 0:28:28.199
<v Speaker 2>of sneakers, images of homeless. So people can just simply

0:28:28.240 --> 0:28:30.800
<v Speaker 2>connect the dots. Here's the mission, there's the value, and

0:28:30.840 --> 0:28:32.280
<v Speaker 2>here's what it looks like if you give.

0:28:32.960 --> 0:28:33.520
<v Speaker 5>It's easy.

0:28:33.760 --> 0:28:37.320
<v Speaker 4>So all right, So the biggest part of charity nonprofit

0:28:37.440 --> 0:28:39.320
<v Speaker 4>organization is that you have to have money.

0:28:39.440 --> 0:28:41.040
<v Speaker 5>Right. It's actually a business. Right.

0:28:41.080 --> 0:28:44.440
<v Speaker 4>That's something that people need to understand too. If you

0:28:44.440 --> 0:28:49.080
<v Speaker 4>think about running a nonprofit successful NOLA is that you

0:28:49.160 --> 0:28:50.680
<v Speaker 4>have to run it like a business because it is

0:28:50.720 --> 0:28:51.160
<v Speaker 4>a business.

0:28:51.200 --> 0:28:51.400
<v Speaker 5>Right.

0:28:52.520 --> 0:28:56.360
<v Speaker 4>So we're going to talk about funding. So nonprofits get

0:28:56.440 --> 0:28:59.800
<v Speaker 4>majority of their funding from donors. Right, how do you really.

0:28:59.680 --> 0:29:03.880
<v Speaker 2>Spend what way? Yeah? It depends. You can get a

0:29:03.960 --> 0:29:07.920
<v Speaker 2>majority through individual donors, through state funding, through federal funding.

0:29:09.840 --> 0:29:11.320
<v Speaker 2>Those are the three main ways.

0:29:11.400 --> 0:29:13.160
<v Speaker 5>Yeah, let's let's talk about donors.

0:29:13.240 --> 0:29:16.000
<v Speaker 4>Yeah, how does how would some what's the one on

0:29:16.000 --> 0:29:19.640
<v Speaker 4>one blueprint to attract individual donors, real the.

0:29:19.680 --> 0:29:23.280
<v Speaker 2>Men so that they understand the cause and make sure

0:29:23.280 --> 0:29:26.959
<v Speaker 2>that you are speaking to people who care about that mission,

0:29:27.200 --> 0:29:30.920
<v Speaker 2>that specific mission. So with Precious Dreams, I had to

0:29:30.960 --> 0:29:33.800
<v Speaker 2>find a way how do I connect the issues of

0:29:33.800 --> 0:29:36.440
<v Speaker 2>foster and homeless youth and make it relatable to someone

0:29:36.480 --> 0:29:38.920
<v Speaker 2>who's never been in those shoes. So the first thing

0:29:38.960 --> 0:29:42.440
<v Speaker 2>that we did was target parents, because parents understand the

0:29:42.480 --> 0:29:46.080
<v Speaker 2>importance of comfort items. So I remember my first year,

0:29:46.080 --> 0:29:47.600
<v Speaker 2>I would have meetings and one of the first questions

0:29:47.640 --> 0:29:51.360
<v Speaker 2>I asked was, do you have kids, what's their bedtime routine?

0:29:51.600 --> 0:29:53.720
<v Speaker 2>Do you read to them? What do they do? They

0:29:53.720 --> 0:29:57.000
<v Speaker 2>sleep in pajamas, And it immediately brings them to this

0:29:57.080 --> 0:29:59.360
<v Speaker 2>happy place of thinking of like what that looks like

0:29:59.400 --> 0:30:01.400
<v Speaker 2>for their kids and how important it is to them.

0:30:01.840 --> 0:30:06.720
<v Speaker 2>And then I would help them vision what a typical

0:30:06.800 --> 0:30:09.160
<v Speaker 2>night looks like in a homeless shelter, or what a

0:30:09.280 --> 0:30:11.520
<v Speaker 2>night looks like for a foster kid who's sleeping in

0:30:11.520 --> 0:30:14.200
<v Speaker 2>a room with five other families on a mattress that's

0:30:14.200 --> 0:30:19.400
<v Speaker 2>on the floor, And immediately they feel connected, you know,

0:30:20.360 --> 0:30:22.560
<v Speaker 2>and then they want to give, They want to save

0:30:22.960 --> 0:30:26.880
<v Speaker 2>someone because they can't understand how someone else could be

0:30:26.960 --> 0:30:28.960
<v Speaker 2>lacking what their child has or what they have that

0:30:29.000 --> 0:30:31.760
<v Speaker 2>they were taking for granted because they just did never

0:30:31.840 --> 0:30:33.600
<v Speaker 2>thought about the person who lacks.

0:30:33.840 --> 0:30:36.200
<v Speaker 3>It's a commonality, like we were all children at some point, Yeah,

0:30:36.200 --> 0:30:38.480
<v Speaker 3>and we probably all have going through some experience as

0:30:38.480 --> 0:30:40.160
<v Speaker 3>a child, whether it was like somebody putting you to

0:30:40.200 --> 0:30:43.560
<v Speaker 3>bed or the time routine. I want to go to

0:30:43.960 --> 0:30:46.880
<v Speaker 3>the fact of state funding and federal funding, so like

0:30:47.240 --> 0:30:50.280
<v Speaker 3>how does that work and are there acts or initiatives

0:30:50.280 --> 0:30:52.160
<v Speaker 3>that the state provides that just like you know what

0:30:52.200 --> 0:30:55.280
<v Speaker 3>I should target them or how do you go about it?

0:30:55.280 --> 0:31:00.000
<v Speaker 2>It depends on what you're doing. Again with the nonprofit,

0:31:00.320 --> 0:31:04.680
<v Speaker 2>so if you're providing a service for schools or for educators,

0:31:04.720 --> 0:31:07.680
<v Speaker 2>it's very easy to go after state funding. If you

0:31:07.840 --> 0:31:10.719
<v Speaker 2>are providing sneakers to the homeless, it's a little harder

0:31:10.760 --> 0:31:13.400
<v Speaker 2>to get those grants approved because they might not see

0:31:13.400 --> 0:31:16.760
<v Speaker 2>the importance in that work. So yeah, it just depends

0:31:16.800 --> 0:31:20.120
<v Speaker 2>on what you're doing. But those applications are available online.

0:31:20.720 --> 0:31:23.840
<v Speaker 2>There's a full list of the state money that's available,

0:31:24.160 --> 0:31:27.040
<v Speaker 2>federal money that's available, and you just have to see

0:31:27.080 --> 0:31:28.280
<v Speaker 2>whether or not you fall along.

0:31:28.560 --> 0:31:30.280
<v Speaker 4>So how important is grant writers?

0:31:31.520 --> 0:31:37.200
<v Speaker 2>Grant writers are very important. They're very very important, especially

0:31:37.240 --> 0:31:40.600
<v Speaker 2>if you don't have relationships with a lot of individual

0:31:40.640 --> 0:31:45.520
<v Speaker 2>donors because you need one or the other. Grant writers

0:31:45.560 --> 0:31:49.240
<v Speaker 2>and also researchers are another a whole nother animal because

0:31:49.360 --> 0:31:51.600
<v Speaker 2>a lot of times, and we learned this the hard way,

0:31:51.680 --> 0:31:54.280
<v Speaker 2>I thought, you know, let's find a grant writer. You

0:31:54.360 --> 0:31:56.920
<v Speaker 2>find the grant writer and they're like, okay, so who's

0:31:56.960 --> 0:31:59.960
<v Speaker 2>doing the grant research? Because that's a whole nother job.

0:32:00.200 --> 0:32:02.000
<v Speaker 3>Yeah, I'm not even heard of that side. What's their

0:32:02.080 --> 0:32:02.440
<v Speaker 3>job to.

0:32:02.400 --> 0:32:07.720
<v Speaker 2>Do to research? Yes, and it takes hours because there

0:32:08.080 --> 0:32:11.440
<v Speaker 2>are so many grants available, but there could be one

0:32:11.960 --> 0:32:15.760
<v Speaker 2>small thing in that grant, one requirement, and your organization

0:32:15.920 --> 0:32:18.360
<v Speaker 2>just doesn't fall under it. So making sure before you

0:32:18.400 --> 0:32:21.840
<v Speaker 2>waste anybody's time and they're writing this full proposal that

0:32:21.960 --> 0:32:25.080
<v Speaker 2>you fall in on all of the requirements that are

0:32:25.120 --> 0:32:27.000
<v Speaker 2>listed for that one specific grant.

0:32:27.360 --> 0:32:31.000
<v Speaker 4>And most of these grants government or private or like

0:32:31.040 --> 0:32:32.120
<v Speaker 4>a mixture of a mix.

0:32:32.320 --> 0:32:35.200
<v Speaker 2>Yeah, private, public, state, federal.

0:32:35.040 --> 0:32:37.040
<v Speaker 4>And it's you could just google and probably find a

0:32:37.040 --> 0:32:38.440
<v Speaker 4>lot as far as different.

0:32:39.600 --> 0:32:41.840
<v Speaker 2>Yeah, a lot of them are very public. Some are

0:32:41.920 --> 0:32:46.920
<v Speaker 2>invite only, which are harder to apply for. But so

0:32:46.960 --> 0:32:50.280
<v Speaker 2>there's a lot of private especially like family foundations, where

0:32:50.280 --> 0:32:54.760
<v Speaker 2>they've set up to give finances annually to different organizations,

0:32:55.160 --> 0:32:59.840
<v Speaker 2>but they don't want to have thousands of applications coming in.

0:33:00.000 --> 0:33:03.000
<v Speaker 2>They are over one point five million nonprofits in the

0:33:03.120 --> 0:33:06.360
<v Speaker 2>United States. So if you are a very small, like

0:33:06.440 --> 0:33:09.440
<v Speaker 2>three or four person run organization where you're trying to

0:33:09.520 --> 0:33:11.960
<v Speaker 2>just simply give out twenty thousand dollars a year, you

0:33:12.000 --> 0:33:15.360
<v Speaker 2>don't want one point five million people applying. And so

0:33:15.400 --> 0:33:17.760
<v Speaker 2>what they'll do is they'll restrict it to a certain

0:33:17.840 --> 0:33:21.560
<v Speaker 2>county or a certain state, and people will have to

0:33:21.680 --> 0:33:23.560
<v Speaker 2>know someone in order to get in. It's kind of

0:33:23.600 --> 0:33:26.240
<v Speaker 2>like like I don't want to say mafia, but like

0:33:26.280 --> 0:33:29.640
<v Speaker 2>you have to know somebody in order to even figure

0:33:29.640 --> 0:33:31.960
<v Speaker 2>out what their application process is to get in the door.

0:33:33.000 --> 0:33:35.200
<v Speaker 5>So where where does your funding come from?

0:33:35.600 --> 0:33:38.600
<v Speaker 2>Most of a majority of our funding comes from individual donors,

0:33:38.880 --> 0:33:42.959
<v Speaker 2>and that is a gift that I've been able to

0:33:43.000 --> 0:33:45.880
<v Speaker 2>receive because of the work that I've done. So in

0:33:46.080 --> 0:33:50.280
<v Speaker 2>having that history, that job history at places like Madison

0:33:50.280 --> 0:33:53.400
<v Speaker 2>Square Garden, where I've been able to develop relationships with

0:33:53.560 --> 0:33:56.520
<v Speaker 2>the one percent in New York City, or you know

0:33:56.560 --> 0:33:58.760
<v Speaker 2>the athletes and artists that come through and they're invited

0:33:58.800 --> 0:34:01.480
<v Speaker 2>to sit courtside at our game. The gary Ves of

0:34:01.520 --> 0:34:03.960
<v Speaker 2>the Internet, like all of those people I developed great

0:34:04.000 --> 0:34:07.400
<v Speaker 2>relationships with by them seeing my work ethic but then

0:34:07.440 --> 0:34:11.719
<v Speaker 2>also my character, seeing that I am someone who is

0:34:13.040 --> 0:34:16.760
<v Speaker 2>responsible but kind. And so when I approach those people

0:34:16.960 --> 0:34:21.520
<v Speaker 2>about giving to my nonprofit, the answer is yes more

0:34:21.600 --> 0:34:21.960
<v Speaker 2>than no.

0:34:22.640 --> 0:34:26.359
<v Speaker 4>So do you have because I like, I think Derek

0:34:26.360 --> 0:34:30.560
<v Speaker 4>ferguson Robinhood Dinner is like five thousand dollars minimum, It's

0:34:30.560 --> 0:34:32.640
<v Speaker 4>like five thousand dollars per plate to end. Yeah, and

0:34:32.760 --> 0:34:36.280
<v Speaker 4>it sold out. You can't get in and that's crazy.

0:34:36.320 --> 0:34:39.839
<v Speaker 4>But like how do you price? How do you ask

0:34:39.880 --> 0:34:41.880
<v Speaker 4>for money? And like do you do it in galas?

0:34:42.440 --> 0:34:44.080
<v Speaker 4>How do you know how much to ask for?

0:34:45.040 --> 0:34:52.839
<v Speaker 2>There's so many ways to fundraise, so many ways. So

0:34:52.920 --> 0:34:55.239
<v Speaker 2>one thing that's very important we talk. We go back

0:34:55.239 --> 0:34:58.960
<v Speaker 2>and talk about boards. Right, your board of directors should

0:34:59.000 --> 0:35:01.960
<v Speaker 2>be very diverse, and they should have a network far

0:35:02.040 --> 0:35:04.919
<v Speaker 2>beyond your reach so that they can go out as

0:35:04.960 --> 0:35:09.440
<v Speaker 2>ambassadors and promote your organization to receive funding from anyone

0:35:09.440 --> 0:35:13.799
<v Speaker 2>that they're connected to. Then you can utilize social media.

0:35:13.920 --> 0:35:15.680
<v Speaker 2>There's a lot of ways that you can raise money

0:35:15.719 --> 0:35:18.239
<v Speaker 2>on social media. There's a lot of platforms like give

0:35:18.320 --> 0:35:20.399
<v Speaker 2>smart dot com is a platform that you can pay

0:35:20.440 --> 0:35:23.680
<v Speaker 2>for where you can set up fundraising pages. But then

0:35:23.719 --> 0:35:26.080
<v Speaker 2>it also gives you text numbers, so like the Text

0:35:26.080 --> 0:35:28.600
<v Speaker 2>to give where you can send out a number and say,

0:35:28.600 --> 0:35:31.080
<v Speaker 2>if you text this number, you can donate twenty five

0:35:31.120 --> 0:35:34.799
<v Speaker 2>dollars instantly. That's a platform that allows you to do it.

0:35:35.760 --> 0:35:39.120
<v Speaker 2>Galas are very important. Selling a ticket to provide an

0:35:39.120 --> 0:35:42.160
<v Speaker 2>experience for somebody is the easiest way to fundraise. Who

0:35:42.160 --> 0:35:44.440
<v Speaker 2>doesn't want to come to an open bar experience or

0:35:44.440 --> 0:35:46.880
<v Speaker 2>to see a performer, to go out to have a

0:35:46.920 --> 0:35:50.719
<v Speaker 2>good time. So galas are honestly probably one of the biggest,

0:35:52.200 --> 0:35:55.800
<v Speaker 2>the biggest ways that nonprofits are able to generate funds,

0:35:56.080 --> 0:35:59.520
<v Speaker 2>especially for precious streams as. Definitely our go to every

0:35:59.600 --> 0:36:02.600
<v Speaker 2>year of an annual gala, yes, every fall.

0:36:03.400 --> 0:36:07.520
<v Speaker 4>So on the business side, how do you know? All right,

0:36:07.560 --> 0:36:11.040
<v Speaker 4>you run an organization, not you, but just anybody, right,

0:36:11.160 --> 0:36:16.400
<v Speaker 4>and that's your job. So you have to make a living,

0:36:16.520 --> 0:36:19.600
<v Speaker 4>You have to you know, provide for yourself, right, So

0:36:20.040 --> 0:36:23.080
<v Speaker 4>how do you know or what's the rule of thumb,

0:36:23.239 --> 0:36:25.279
<v Speaker 4>like how much money should you be taking for your

0:36:25.280 --> 0:36:28.680
<v Speaker 4>own personal It never really seems like it's right because

0:36:28.680 --> 0:36:30.160
<v Speaker 4>it's like a charity you don't want to take, but

0:36:30.200 --> 0:36:32.520
<v Speaker 4>it's still a job. But you're doing something, you know,

0:36:32.560 --> 0:36:35.200
<v Speaker 4>and you've got to get compensated for that obviously. So yeah,

0:36:35.520 --> 0:36:37.279
<v Speaker 4>especially like when you're the owner of it, because it's

0:36:37.360 --> 0:36:39.120
<v Speaker 4>up to you, like how do you determine, like how

0:36:39.200 --> 0:36:41.800
<v Speaker 4>much money you take from that as your personal salary?

0:36:42.239 --> 0:36:46.160
<v Speaker 2>So I think the most important word when it comes

0:36:46.200 --> 0:36:54.120
<v Speaker 2>to thriving in the nonprofit space is transparency, and annual

0:36:54.239 --> 0:36:57.799
<v Speaker 2>reports are important. An annual report is more than just

0:36:57.840 --> 0:36:59.600
<v Speaker 2>the nine to ninety which you need to fill out

0:36:59.600 --> 0:37:01.800
<v Speaker 2>every year so that the government knows how you're spending

0:37:01.800 --> 0:37:05.280
<v Speaker 2>your money. But an annual report will break down exactly

0:37:05.320 --> 0:37:08.880
<v Speaker 2>how much money went to operational costs, to programming, to

0:37:09.320 --> 0:37:12.720
<v Speaker 2>office supplies, to everything. And a lot of times big

0:37:12.760 --> 0:37:15.680
<v Speaker 2>donors want to see where every dollar went last year,

0:37:15.960 --> 0:37:18.600
<v Speaker 2>and if you can show that, then they will give more.

0:37:18.840 --> 0:37:20.960
<v Speaker 2>Like I said earlier, the more the more that a

0:37:21.000 --> 0:37:24.320
<v Speaker 2>donor knows, the more they will give. So we always

0:37:24.320 --> 0:37:26.919
<v Speaker 2>make sure that we're very transparent about what we give,

0:37:27.239 --> 0:37:29.840
<v Speaker 2>but then also making sure that they see the numbers

0:37:29.880 --> 0:37:33.080
<v Speaker 2>that they that they that they'd want to see, right, So, like,

0:37:33.600 --> 0:37:36.440
<v Speaker 2>if I'm giving a dollar, I want to know that

0:37:36.600 --> 0:37:38.759
<v Speaker 2>at least seventy five cents of my dollar is going

0:37:38.840 --> 0:37:41.720
<v Speaker 2>to go to the wards the children and the images

0:37:41.719 --> 0:37:44.319
<v Speaker 2>that you're showing me in this deck to that program

0:37:44.600 --> 0:37:48.319
<v Speaker 2>and so a precious dreams. It's interesting because I kind

0:37:48.320 --> 0:37:51.400
<v Speaker 2>of mimic an idea that I saw from Usher's foundation.

0:37:51.480 --> 0:37:56.080
<v Speaker 2>So Usher has the New Look Foundation, and I don't

0:37:56.080 --> 0:37:58.160
<v Speaker 2>know if they still do this, but years ago their

0:37:58.239 --> 0:38:01.920
<v Speaker 2>board was covering one hundred percent of the operational cost,

0:38:02.280 --> 0:38:05.760
<v Speaker 2>and so they marketed on the website that one hundred

0:38:05.800 --> 0:38:09.920
<v Speaker 2>percent of your donation goes to the programming, and that

0:38:10.000 --> 0:38:13.240
<v Speaker 2>will reel anybody in. So I went to my board.

0:38:13.280 --> 0:38:15.360
<v Speaker 2>This is actually how I was able to get approved

0:38:15.360 --> 0:38:17.760
<v Speaker 2>for a salary. I went to my board and said,

0:38:18.440 --> 0:38:20.239
<v Speaker 2>this is what I saw, and I think that this

0:38:20.280 --> 0:38:23.160
<v Speaker 2>is a great approach. And because we're only still at

0:38:23.200 --> 0:38:27.160
<v Speaker 2>like the sixty thousand dollars annual level, would you guys

0:38:27.200 --> 0:38:29.080
<v Speaker 2>be willing to put together.

0:38:30.000 --> 0:38:32.240
<v Speaker 3>This episode is brought to you by P and C Bank.

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<v Speaker 2>A cost so that this is this is how much

0:41:23.000 --> 0:41:25.680
<v Speaker 2>would go towards operational costs, and then this is how

0:41:25.760 --> 0:41:28.960
<v Speaker 2>much that you give to the organization every year. And

0:41:29.360 --> 0:41:32.520
<v Speaker 2>they voted, because voting is another thing that must happen

0:41:32.960 --> 0:41:35.719
<v Speaker 2>on your board. They voted, it was approved, and they

0:41:35.800 --> 0:41:40.440
<v Speaker 2>actually cover my salary. So when people donate to Precious Dreams,

0:41:40.719 --> 0:41:45.280
<v Speaker 2>none of that money goes to operational costs my board,

0:41:45.360 --> 0:41:50.080
<v Speaker 2>my boarder directors pocket out of their pocket. Yeah, which

0:41:50.120 --> 0:41:55.600
<v Speaker 2>says so much. Right, So, like the highest level, the

0:41:55.680 --> 0:41:59.520
<v Speaker 2>highest level of leadership at my organization believes in this

0:41:59.600 --> 0:42:03.080
<v Speaker 2>mission so much that out of pocket they pay for

0:42:03.200 --> 0:42:03.920
<v Speaker 2>my salary.

0:42:04.520 --> 0:42:07.680
<v Speaker 3>So if rule it THEMB, like if we're starting a nonprofit,

0:42:07.960 --> 0:42:10.200
<v Speaker 3>what would you say that percentage would be for a

0:42:10.239 --> 0:42:12.440
<v Speaker 3>nonprofit to have an operational course.

0:42:12.200 --> 0:42:16.480
<v Speaker 2>They're recommended accorded to according to like Charity Navigator, would

0:42:16.520 --> 0:42:21.040
<v Speaker 2>be forty percent should go towards operational costs and anything

0:42:21.080 --> 0:42:25.799
<v Speaker 2>outside of programming, everything else should go towards programming. And

0:42:25.840 --> 0:42:28.560
<v Speaker 2>then if it doesn't, they would they judge you. There's

0:42:28.600 --> 0:42:31.640
<v Speaker 2>a lot of like grading systems online for nonprofits, so

0:42:31.760 --> 0:42:35.359
<v Speaker 2>you you will get graded on a lower scale if

0:42:35.440 --> 0:42:37.719
<v Speaker 2>you are taking that money and putting it.

0:42:37.800 --> 0:42:39.960
<v Speaker 4>So we have if like a million dollars comes in,

0:42:40.080 --> 0:42:42.919
<v Speaker 4>four hundred thousand should go to operational costs, six hundred

0:42:42.960 --> 0:42:44.040
<v Speaker 4>dollars should go to the proper.

0:42:44.120 --> 0:42:46.520
<v Speaker 3>Ye, right, and that the operational cost always if you

0:42:46.560 --> 0:42:49.520
<v Speaker 3>have staff, which you obviously just a Plaska fall on

0:42:49.600 --> 0:42:50.080
<v Speaker 3>that list too.

0:42:50.640 --> 0:42:54.880
<v Speaker 2>Yeah. And also it's like just accountability and being smart

0:42:54.880 --> 0:42:57.520
<v Speaker 2>about how you spend that money because there's no rule

0:42:57.600 --> 0:43:01.000
<v Speaker 2>that says that you have to. But if you get

0:43:01.040 --> 0:43:02.959
<v Speaker 2>an audit from the I r S and they look

0:43:03.000 --> 0:43:05.080
<v Speaker 2>at how you're spending, they can pull that five on

0:43:05.120 --> 0:43:06.279
<v Speaker 2>one C three at any time.

0:43:06.680 --> 0:43:10.440
<v Speaker 5>Okay, all right, that was good. That was a lot

0:43:10.440 --> 0:43:11.120
<v Speaker 5>of good information.

0:43:11.600 --> 0:43:14.400
<v Speaker 3>Obviously some stuff that we're going to take advantage of

0:43:14.480 --> 0:43:15.080
<v Speaker 3>us hopefully.

0:43:15.160 --> 0:43:17.000
<v Speaker 4>Yeah. I mean that's that's the thing with our podcast.

0:43:17.040 --> 0:43:19.160
<v Speaker 4>We try to provide information for people. It's like how

0:43:19.200 --> 0:43:22.560
<v Speaker 4>to manual and then from NAR hopefully they'll be inspired

0:43:22.600 --> 0:43:24.920
<v Speaker 4>if they want to, you know, be inspired to you know,

0:43:25.000 --> 0:43:26.000
<v Speaker 4>seek more information.

0:43:26.080 --> 0:43:28.000
<v Speaker 5>But you know, it's like a It's like.

0:43:27.960 --> 0:43:30.120
<v Speaker 4>When your kid first rides a bike and you push them,

0:43:30.640 --> 0:43:32.400
<v Speaker 4>then they got to start riding on their own. But

0:43:32.680 --> 0:43:34.719
<v Speaker 4>sometimes what we lack, especially in our community, is the

0:43:35.120 --> 0:43:37.360
<v Speaker 4>first push. So we just get on a bike and

0:43:37.400 --> 0:43:39.080
<v Speaker 4>try to ride it, and then we just keep falling

0:43:39.120 --> 0:43:41.240
<v Speaker 4>off because we never had momentum.

0:43:41.360 --> 0:43:42.880
<v Speaker 5>Right, So knowledge is momentum.

0:43:42.960 --> 0:43:45.239
<v Speaker 4>Yeah, so if you have the right knowledge, then that

0:43:45.280 --> 0:43:48.240
<v Speaker 4>can propel you to heights unseen.

0:43:48.480 --> 0:43:52.080
<v Speaker 2>Absolutely. But even if your viewers don't want to start nonprofits,

0:43:52.160 --> 0:43:55.440
<v Speaker 2>I'm sure a lot of people who tune in make donations, right, So,

0:43:55.560 --> 0:43:57.680
<v Speaker 2>like there are certain things that you don't even know

0:43:57.760 --> 0:44:01.480
<v Speaker 2>about giving just because it's not out there, like the FML,

0:44:01.600 --> 0:44:04.960
<v Speaker 2>like the fair market no, the FMV the fair market

0:44:05.040 --> 0:44:09.720
<v Speaker 2>value of your donation. I recently produced this collaboration where

0:44:10.680 --> 0:44:14.480
<v Speaker 2>Champion and Complex created this sweatshirt, this limited edition sweatshirt

0:44:14.480 --> 0:44:17.240
<v Speaker 2>where one hundred percent of the proceeds went to Social works.

0:44:17.440 --> 0:44:20.799
<v Speaker 2>The sweatshirt was one hundred dollars. One hundred dollars went

0:44:20.840 --> 0:44:24.680
<v Speaker 2>to Social Works. However, a donor, anybody who purchased that

0:44:24.760 --> 0:44:28.280
<v Speaker 2>sweatshirt could not write off a one hundred dollars donation

0:44:28.800 --> 0:44:31.759
<v Speaker 2>because they received a sweatshirt that had a value of

0:44:31.800 --> 0:44:35.080
<v Speaker 2>seventy five dollars. So really you can only write off

0:44:35.120 --> 0:44:37.799
<v Speaker 2>the difference. Even when you go to a fundraiser, it's

0:44:37.800 --> 0:44:41.279
<v Speaker 2>a ticket is two hundred dollars. Somewhere on that invitational

0:44:41.320 --> 0:44:44.880
<v Speaker 2>on the website where you're purchasing the ticket, it'll say

0:44:45.280 --> 0:44:48.520
<v Speaker 2>FMV and very small letters. It's always small because most

0:44:48.560 --> 0:44:51.160
<v Speaker 2>people don't want the donor to know. It'll say the

0:44:51.280 --> 0:44:54.719
<v Speaker 2>level of the experience. So if you're going to an

0:44:54.719 --> 0:44:57.840
<v Speaker 2>open bar experience, it'll say your FMV is one hundred

0:44:57.840 --> 0:44:59.840
<v Speaker 2>and twenty five dollars. So if you're buying a t

0:45:00.080 --> 0:45:02.439
<v Speaker 2>get at two hundred dollars, you're only able to write

0:45:02.440 --> 0:45:03.279
<v Speaker 2>off some fis.

0:45:03.320 --> 0:45:06.200
<v Speaker 3>Depending on who's at that event, that FMV will go

0:45:06.320 --> 0:45:07.160
<v Speaker 3>up obviously.

0:45:06.880 --> 0:45:10.000
<v Speaker 2>Right, No, who's in attendance doesn't matter.

0:45:11.640 --> 0:45:14.239
<v Speaker 3>I'm just thinking like, if I know, right, if I

0:45:14.239 --> 0:45:15.680
<v Speaker 3>have Kanye there right, then.

0:45:15.640 --> 0:45:19.000
<v Speaker 2>If he's performing, yes, that's what I'm saying. So if

0:45:19.040 --> 0:45:22.320
<v Speaker 2>there's a performance, there's a value to that. If there's food,

0:45:22.360 --> 0:45:23.920
<v Speaker 2>there's a value to that, And then go.

0:45:23.960 --> 0:45:25.920
<v Speaker 3>Up to the sales that they're doing from their shows.

0:45:26.000 --> 0:45:29.719
<v Speaker 2>Yeah, and the nonprofits job is to be transparent and

0:45:29.960 --> 0:45:33.080
<v Speaker 2>let their donors know ahead of time what they're going

0:45:33.160 --> 0:45:34.880
<v Speaker 2>to get out of that experience, and then what is

0:45:34.920 --> 0:45:37.480
<v Speaker 2>the difference of what they can write off educational.

0:45:37.480 --> 0:45:39.560
<v Speaker 4>I didn't know that. I'm a financial vise. I never

0:45:39.640 --> 0:45:42.680
<v Speaker 4>knew that. My understanding, I thought, whatever you get the charity,

0:45:42.719 --> 0:45:44.200
<v Speaker 4>you just write off and it's one hundred percent.

0:45:44.400 --> 0:45:45.800
<v Speaker 2>A lot of people do that, and a lot of

0:45:45.800 --> 0:45:49.120
<v Speaker 2>people also don't even realize that they're not right. You know,

0:45:49.160 --> 0:45:51.600
<v Speaker 2>you're filling it out that you're writing off that much money.

0:45:51.600 --> 0:45:53.560
<v Speaker 2>But the I r S does a lot of checks,

0:45:53.719 --> 0:45:54.040
<v Speaker 2>so if you.

0:45:54.040 --> 0:45:55.799
<v Speaker 4>Ever get ordered at the I r S, they can

0:45:55.840 --> 0:45:56.760
<v Speaker 4>come back and say.

0:45:56.640 --> 0:46:00.319
<v Speaker 5>You absolutely wrote off one hundred.

0:46:00.400 --> 0:46:02.799
<v Speaker 4>For the dinner, but really you only get twenty five

0:46:02.880 --> 0:46:05.640
<v Speaker 4>dollars because the dinner was worth seventy five dollars. But

0:46:05.680 --> 0:46:07.480
<v Speaker 4>it's up to the charity to tell you to inform

0:46:07.480 --> 0:46:10.160
<v Speaker 4>you on that. If the charity doesn't inform you on that,

0:46:10.440 --> 0:46:11.920
<v Speaker 4>can that fall back on them?

0:46:12.200 --> 0:46:14.120
<v Speaker 2>It can. But the thing is most people don't know

0:46:14.160 --> 0:46:16.719
<v Speaker 2>that they're being informed by the small print. It's the

0:46:16.719 --> 0:46:18.560
<v Speaker 2>same way as you look at a website. I mean

0:46:18.600 --> 0:46:20.960
<v Speaker 2>on a commercial, you see that fine print on the

0:46:20.960 --> 0:46:23.880
<v Speaker 2>bottom that is not their responsibility if you don't read it.

0:46:24.000 --> 0:46:26.240
<v Speaker 3>Yeah, it's like the back of a ticket, like nobody

0:46:26.239 --> 0:46:28.600
<v Speaker 3>ever looks at it. Well, nobody nobody reads well, nobody

0:46:28.600 --> 0:46:30.160
<v Speaker 3>looks at the back of either it's it's like I'm here,

0:46:30.160 --> 0:46:30.719
<v Speaker 3>here's my things.

0:46:30.760 --> 0:46:31.000
<v Speaker 5>Yeah.

0:46:31.120 --> 0:46:32.879
<v Speaker 4>Facebook, when you sign up, there's like a whole thing.

0:46:32.920 --> 0:46:34.480
<v Speaker 4>We'll take it information will salt it?

0:46:34.960 --> 0:46:37.360
<v Speaker 3>Or the Apple update is like eleven pages wrong, nobody

0:46:37.480 --> 0:46:38.439
<v Speaker 3>is going to read it. Learn page.

0:46:38.520 --> 0:46:40.160
<v Speaker 5>But what are you're not going to do it?

0:46:40.560 --> 0:46:43.680
<v Speaker 3>Yeah, exactly, you quit the altern your charity.

0:46:43.719 --> 0:46:45.640
<v Speaker 5>You can have Apple. What are you gonna say, No,

0:46:45.680 --> 0:46:46.600
<v Speaker 5>I'm not gonna have an iPhone?

0:46:46.640 --> 0:46:49.600
<v Speaker 2>Yeah, and I hope I'm not discouraging people to give,

0:46:50.120 --> 0:46:52.160
<v Speaker 2>but definitely pay attention to that's good information.

0:46:52.200 --> 0:46:54.239
<v Speaker 4>I appreciate that because, like I said, that's one of thing

0:46:54.239 --> 0:46:56.200
<v Speaker 4>think of the podcast is that you know, even I

0:46:56.320 --> 0:46:59.160
<v Speaker 4>learned every single podcast, I learned something from the podcast,

0:46:59.200 --> 0:47:01.040
<v Speaker 4>so that something that I was.

0:47:00.960 --> 0:47:04.000
<v Speaker 5>Not aware of and I've learned something. So yeah.

0:47:04.480 --> 0:47:07.080
<v Speaker 4>But but any other form of like charity in the

0:47:07.200 --> 0:47:10.680
<v Speaker 4>in the regular form that's one hundred percent write off, right,

0:47:11.120 --> 0:47:11.640
<v Speaker 4>as long.

0:47:11.520 --> 0:47:14.480
<v Speaker 2>As there's nothing received in exchange. And that's why every

0:47:14.520 --> 0:47:16.960
<v Speaker 2>receipt usually says that at the bottom of the letter.

0:47:17.120 --> 0:47:19.840
<v Speaker 5>What about if you give close? If you give close,

0:47:19.960 --> 0:47:21.440
<v Speaker 5>it's like the value of the closes.

0:47:21.280 --> 0:47:22.840
<v Speaker 2>Right, It's not the value of when you purchase it

0:47:22.920 --> 0:47:24.680
<v Speaker 2>unless it's still brand new and it has a tag

0:47:24.719 --> 0:47:25.000
<v Speaker 2>on it.

0:47:25.000 --> 0:47:27.040
<v Speaker 4>It's the value of what it is now because like

0:47:27.239 --> 0:47:30.239
<v Speaker 4>Salvation Army, like they give you like a ticket.

0:47:30.560 --> 0:47:35.040
<v Speaker 3>Yeah, like what's it worth. That's all self taught, right,

0:47:35.080 --> 0:47:36.720
<v Speaker 3>you have to go through experience learning, yes.

0:47:37.440 --> 0:47:38.320
<v Speaker 5>And that plays in attack.

0:47:38.400 --> 0:47:41.520
<v Speaker 4>It's all all this stuff intertwined, so that plays into

0:47:41.560 --> 0:47:44.040
<v Speaker 4>taxes as well as a tax play. And that's why

0:47:44.040 --> 0:47:47.120
<v Speaker 4>a lot of wealthy people, you know, start foundations also.

0:47:46.960 --> 0:47:49.920
<v Speaker 5>Right, Yeah, can you talk about that briefly? We wasn't.

0:47:50.080 --> 0:47:51.840
<v Speaker 5>I wasn't really playing on talking about that. I just

0:47:51.840 --> 0:47:52.319
<v Speaker 5>thought about that.

0:47:52.360 --> 0:47:55.239
<v Speaker 4>A lot of athletes specifically, and entertainers and stuff, they

0:47:55.239 --> 0:47:59.239
<v Speaker 4>start foundations because it's a it's a.

0:47:58.400 --> 0:48:01.319
<v Speaker 5>Way for them to lower the taxable coming. It's attack shelter, right, M.

0:48:03.160 --> 0:48:06.520
<v Speaker 2>Yeah, yeah, absolutely, it's also a way for them to

0:48:07.560 --> 0:48:11.040
<v Speaker 2>This sounds terrible It's also a way for athletes to

0:48:11.080 --> 0:48:14.960
<v Speaker 2>have their name on something that someone else's funding. You know,

0:48:15.280 --> 0:48:17.920
<v Speaker 2>there's a lot of there's a lot of basketball clinics

0:48:17.920 --> 0:48:21.640
<v Speaker 2>that happen, and just because you see that particular celebrities

0:48:21.760 --> 0:48:24.680
<v Speaker 2>name on the clinic doesn't mean that there's not ten

0:48:24.760 --> 0:48:27.359
<v Speaker 2>other sponsors that are coming in and actually paying for it.

0:48:28.320 --> 0:48:30.319
<v Speaker 2>So of course you're going to get more support when

0:48:30.320 --> 0:48:31.880
<v Speaker 2>you have that big name. That's why a lot of

0:48:31.880 --> 0:48:35.440
<v Speaker 2>smaller organizations, grassroots like like my own, will look after

0:48:35.920 --> 0:48:38.839
<v Speaker 2>We'll seek ambassadors and celebrities to get behind our stuff

0:48:38.840 --> 0:48:40.959
<v Speaker 2>because we know when people see that name, they give more.

0:48:41.280 --> 0:48:41.920
<v Speaker 5>So how does that.

0:48:41.880 --> 0:48:44.080
<v Speaker 4>Help them personally as far as they start a charity?

0:48:44.120 --> 0:48:44.840
<v Speaker 4>How does that help.

0:48:44.719 --> 0:48:45.880
<v Speaker 2>Them write offs?

0:48:46.239 --> 0:48:47.760
<v Speaker 5>It's a rite offs for them personally.

0:48:49.200 --> 0:48:51.320
<v Speaker 2>Yeah, it's a right offs. But so there's two parts

0:48:51.360 --> 0:48:55.480
<v Speaker 2>to it. They get the rite offs by giving financially

0:48:55.520 --> 0:49:00.720
<v Speaker 2>on their own, but then also it's a great marketing tool.

0:49:00.920 --> 0:49:03.640
<v Speaker 2>You know, like I not only do this, but I

0:49:03.680 --> 0:49:06.680
<v Speaker 2>also care and you don't have to be there to

0:49:06.760 --> 0:49:09.839
<v Speaker 2>do it. So Usher, I'm just gonna throw that one

0:49:09.840 --> 0:49:12.600
<v Speaker 2>out there again. Usher's New Luck. I've worked with that

0:49:12.800 --> 0:49:15.879
<v Speaker 2>organization about three times. Now we've partnered on different things.

0:49:15.880 --> 0:49:19.040
<v Speaker 2>I've never worked with Usher, but every time that we

0:49:19.080 --> 0:49:21.120
<v Speaker 2>do anything and they post anything and it goes on

0:49:21.160 --> 0:49:22.839
<v Speaker 2>the website, it's just Usher's new luck.

0:49:23.000 --> 0:49:25.520
<v Speaker 4>All right, Well, that was very good information. In the

0:49:25.560 --> 0:49:27.600
<v Speaker 4>next segment, we're going to talk about mental health, something

0:49:27.640 --> 0:49:29.400
<v Speaker 4>that is very important in our community. We're also going

0:49:29.440 --> 0:49:32.279
<v Speaker 4>to talk about your book and some of the things

0:49:32.320 --> 0:49:34.400
<v Speaker 4>you got going on as well. All right, So in

0:49:34.440 --> 0:49:36.719
<v Speaker 4>the last segment we are going to talk about a

0:49:36.719 --> 0:49:38.759
<v Speaker 4>few different things, but I want to start the conversation

0:49:38.800 --> 0:49:43.319
<v Speaker 4>with mental health. Mental health is something that is in

0:49:43.440 --> 0:49:45.839
<v Speaker 4>season right now, and it's good. You see a lot

0:49:45.840 --> 0:49:49.000
<v Speaker 4>of people Charlottemagne just just wrote a book about anxiety,

0:49:49.600 --> 0:49:55.200
<v Speaker 4>and it's a conversation that is a long time coming, right,

0:49:55.560 --> 0:49:58.680
<v Speaker 4>but it's something that is happening and it's encouraging because

0:49:58.719 --> 0:50:02.240
<v Speaker 4>mental health is real. Mental illness is real, Mental illness

0:50:02.360 --> 0:50:05.000
<v Speaker 4>is real, and all of these different things that come

0:50:05.040 --> 0:50:05.680
<v Speaker 4>along with it.

0:50:06.280 --> 0:50:08.359
<v Speaker 5>So you wrote a book.

0:50:08.960 --> 0:50:12.040
<v Speaker 4>And it's about correct me if I'm wrong, but socially

0:50:12.080 --> 0:50:14.000
<v Speaker 4>emotional disorder.

0:50:15.000 --> 0:50:19.960
<v Speaker 2>Yes, So it's actually a book for teens and it's

0:50:20.080 --> 0:50:25.160
<v Speaker 2>a guide to all of the support both mental, physical,

0:50:26.160 --> 0:50:29.120
<v Speaker 2>challenges that they might be facing in school every day

0:50:29.200 --> 0:50:32.120
<v Speaker 2>things where they need support, and they might not feel

0:50:32.120 --> 0:50:34.800
<v Speaker 2>comfortable talking to an adult about all of that content.

0:50:35.440 --> 0:50:38.600
<v Speaker 4>So working in charity, in the charity feld, especially with

0:50:38.600 --> 0:50:45.120
<v Speaker 4>your foundation, where you're working with homeless youth and children

0:50:45.120 --> 0:50:48.560
<v Speaker 4>and forth to care, right, obviously they have a lot

0:50:48.600 --> 0:50:53.680
<v Speaker 4>of issues, right, So like the mental health effects, Like

0:50:54.320 --> 0:50:55.279
<v Speaker 4>can you break that down?

0:50:55.320 --> 0:50:57.319
<v Speaker 5>Because it's difficult, right, even if you're.

0:50:57.239 --> 0:51:00.440
<v Speaker 4>From an environment that might not be the best namehood,

0:51:00.560 --> 0:51:03.839
<v Speaker 4>it's still different if you have a family. It's hard

0:51:03.840 --> 0:51:06.680
<v Speaker 4>for people to relate to somebody that doesn't have a family,

0:51:06.719 --> 0:51:09.000
<v Speaker 4>Like that's one of the biggest things in life's family.

0:51:09.040 --> 0:51:11.520
<v Speaker 4>Like every family is everything, right, So it's difficult for

0:51:11.560 --> 0:51:15.120
<v Speaker 4>somebody to relate to somebody that doesn't have a family, right,

0:51:15.239 --> 0:51:17.160
<v Speaker 4>Like can you talk about like what you've seen as

0:51:17.200 --> 0:51:20.480
<v Speaker 4>far as the mental effects of children that they don't

0:51:20.520 --> 0:51:22.600
<v Speaker 4>have family, they have like really broken families.

0:51:22.960 --> 0:51:27.840
<v Speaker 2>Yeah, So it's interesting because I wasn't taught that growing

0:51:27.920 --> 0:51:32.680
<v Speaker 2>up that family is everything. There's actually a line in

0:51:32.680 --> 0:51:35.400
<v Speaker 2>my book, which for me personally is the most important

0:51:35.400 --> 0:51:38.520
<v Speaker 2>line because it helps people understand why I am walking

0:51:38.640 --> 0:51:42.960
<v Speaker 2>in this lane of purpose and it is most days

0:51:43.040 --> 0:51:46.560
<v Speaker 2>I felt invisible, and that forced me to see myself.

0:51:47.520 --> 0:51:51.480
<v Speaker 2>And so before I even started Precious Streams Foundation in

0:51:51.520 --> 0:51:56.040
<v Speaker 2>twenty twelve, I understood that I needed to self comfort

0:51:56.080 --> 0:51:59.520
<v Speaker 2>when I was dealing with adversity, that nobody was going

0:51:59.560 --> 0:52:03.040
<v Speaker 2>to come and save me. And those were early lessons

0:52:03.080 --> 0:52:03.840
<v Speaker 2>that I had learned.

0:52:04.360 --> 0:52:07.799
<v Speaker 3>I think I liked the phrase that you used emotional independence,

0:52:08.520 --> 0:52:09.640
<v Speaker 3>like that is so powerful.

0:52:09.800 --> 0:52:14.080
<v Speaker 2>Yeah, And so I think that I could relate to

0:52:14.840 --> 0:52:17.480
<v Speaker 2>the youth that I'm serving, not because I've ever been

0:52:17.520 --> 0:52:21.319
<v Speaker 2>homeless or in foster care, but I had similar experiences

0:52:21.320 --> 0:52:23.840
<v Speaker 2>with some of the adversity that they've faced. And I

0:52:23.920 --> 0:52:27.480
<v Speaker 2>felt abandoned at times and I felt alone at times.

0:52:27.520 --> 0:52:30.879
<v Speaker 2>And so a lot of people start that discovery of

0:52:30.920 --> 0:52:34.040
<v Speaker 2>self care and understanding why they need it in their

0:52:34.080 --> 0:52:36.560
<v Speaker 2>mid twenties or their late thirties, and that's usually when

0:52:36.600 --> 0:52:39.759
<v Speaker 2>like the parents start to let go and you realize

0:52:39.800 --> 0:52:42.440
<v Speaker 2>that you are on your own. But I was working

0:52:42.440 --> 0:52:44.680
<v Speaker 2>with a population of people who needed to figure that

0:52:44.719 --> 0:52:47.760
<v Speaker 2>out at twelve and thirteen, and they didn't have the answers,

0:52:47.760 --> 0:52:49.520
<v Speaker 2>and they had a whole bunch of people around them

0:52:49.520 --> 0:52:52.720
<v Speaker 2>who were being paid to ask questions and being paid

0:52:52.840 --> 0:52:55.560
<v Speaker 2>to care and so that doesn't make it very easy

0:52:55.560 --> 0:52:58.440
<v Speaker 2>for you to trust. Now. While yes, they're around some

0:52:58.560 --> 0:53:00.880
<v Speaker 2>amazing people, there's some soul workers out here with the

0:53:00.880 --> 0:53:03.919
<v Speaker 2>biggest hearts in the world. But for a youth who

0:53:04.120 --> 0:53:08.440
<v Speaker 2>has trust issues and doesn't feel comfortable opening up, who

0:53:08.520 --> 0:53:12.160
<v Speaker 2>are they going to talk to? And so I understood

0:53:12.160 --> 0:53:15.160
<v Speaker 2>how important that work was in twenty twelve, when people

0:53:15.200 --> 0:53:19.399
<v Speaker 2>weren't really talking about self care and mental health. We

0:53:19.400 --> 0:53:22.280
<v Speaker 2>were trying to teach these children how do you deal

0:53:22.320 --> 0:53:23.520
<v Speaker 2>with bad days?

0:53:24.080 --> 0:53:24.319
<v Speaker 3>You know?

0:53:24.440 --> 0:53:25.440
<v Speaker 2>So we started early.

0:53:25.719 --> 0:53:29.080
<v Speaker 3>Yeah, I mean just working in the inner cities. It's tough,

0:53:29.160 --> 0:53:30.880
<v Speaker 3>right like that there's not a lot of funding for

0:53:30.920 --> 0:53:34.719
<v Speaker 3>social workers or school counselors, and you have populations of

0:53:34.800 --> 0:53:37.239
<v Speaker 3>you know, school populations five thousand kids, right, and you

0:53:37.440 --> 0:53:40.760
<v Speaker 3>have two social workers, like they can't personally touch every kid,

0:53:41.080 --> 0:53:43.640
<v Speaker 3>and so it's really tough. And it makes me think

0:53:43.680 --> 0:53:46.440
<v Speaker 3>of like last year when Meek put out that song Trauma,

0:53:46.920 --> 0:53:49.400
<v Speaker 3>and he kind of said something during I think one

0:53:49.440 --> 0:53:52.600
<v Speaker 3>of his interviews. He was like, our trauma gets overlooked.

0:53:52.760 --> 0:53:55.200
<v Speaker 3>Like the inner city kids, their trauma is completely overlooked.

0:53:55.200 --> 0:53:57.680
<v Speaker 3>There's plenty of kids who were probably suffering from PTSD,

0:53:58.200 --> 0:54:01.759
<v Speaker 3>and it's looked differently like somebody that comes home from

0:54:01.760 --> 0:54:04.480
<v Speaker 3>war and it lost you know, their friend and war

0:54:04.840 --> 0:54:08.920
<v Speaker 3>tragically they get diagnosed. Whereas kids who might lose their

0:54:08.960 --> 0:54:12.880
<v Speaker 3>best friend right the day before, or lose their sister

0:54:13.000 --> 0:54:15.760
<v Speaker 3>or their cousin, it's just like go back to school

0:54:15.760 --> 0:54:18.440
<v Speaker 3>and maybe you know, somebody will memorialize them with a

0:54:18.480 --> 0:54:20.799
<v Speaker 3>T shirt or candles, and it's just like, wait, this

0:54:20.840 --> 0:54:24.439
<v Speaker 3>is really happening, and that's happening every single day. It's

0:54:24.440 --> 0:54:27.279
<v Speaker 3>like with the work that you're doing, is like, I mean,

0:54:27.320 --> 0:54:32.680
<v Speaker 3>it's beyond overdue. Yeah, but like the vision for it,

0:54:32.680 --> 0:54:36.480
<v Speaker 3>it started with you obviously having a relationship and having

0:54:36.560 --> 0:54:38.960
<v Speaker 3>some trauma going on with your own personal life. You

0:54:38.960 --> 0:54:40.000
<v Speaker 3>want to go into that a little bit.

0:54:40.080 --> 0:54:43.919
<v Speaker 2>Yeah, So I had a very unique upbringing. I grew

0:54:44.000 --> 0:54:47.560
<v Speaker 2>up in a single parent home with my father and

0:54:47.640 --> 0:54:51.160
<v Speaker 2>my older brother. My mom left when I was about six,

0:54:51.920 --> 0:54:54.440
<v Speaker 2>and there's a situation that I talk about in the

0:54:54.480 --> 0:54:58.880
<v Speaker 2>book where there was a domestic violence that I had witnessed,

0:54:59.280 --> 0:55:02.359
<v Speaker 2>and then shortly after that, my mom was forced out

0:55:02.360 --> 0:55:06.839
<v Speaker 2>of the home. In most instances, you know, kids would

0:55:06.920 --> 0:55:11.240
<v Speaker 2>typically be with their with their mothers. I was raised

0:55:11.239 --> 0:55:14.439
<v Speaker 2>by my father, who suffered from depression for at least

0:55:14.520 --> 0:55:18.560
<v Speaker 2>twelve years, and so my house was silent at all

0:55:18.640 --> 0:55:22.520
<v Speaker 2>times unless there was music on. There was no like hellos,

0:55:22.760 --> 0:55:25.160
<v Speaker 2>how was your days? And we just we didn't talk

0:55:25.200 --> 0:55:28.920
<v Speaker 2>about feelings. It was. It was difficult, especially for me

0:55:28.960 --> 0:55:31.719
<v Speaker 2>as someone who's like super optimistic and I was all

0:55:31.760 --> 0:55:38.520
<v Speaker 2>excited about life. So no, and I don't think that

0:55:38.640 --> 0:55:40.959
<v Speaker 2>he was very aware of it until he actually read

0:55:41.000 --> 0:55:44.400
<v Speaker 2>my book, because and that's a whole nother issue, so

0:55:44.880 --> 0:55:46.440
<v Speaker 2>you know, and I don't want to jump around, but

0:55:46.480 --> 0:55:49.840
<v Speaker 2>for me, I lived in a very dark space for

0:55:49.880 --> 0:55:53.080
<v Speaker 2>a long time, and and I would spend time looking

0:55:53.120 --> 0:55:56.840
<v Speaker 2>in the mirror and not seeing myself physically, but trying

0:55:56.880 --> 0:55:59.080
<v Speaker 2>to figure out who I was and why I was

0:55:59.120 --> 0:56:01.680
<v Speaker 2>so different and what I needed in order to hold

0:56:01.719 --> 0:56:04.439
<v Speaker 2>on to that happiness, paying attention to what was going

0:56:04.440 --> 0:56:06.440
<v Speaker 2>on around me and how I could be different so

0:56:06.480 --> 0:56:09.040
<v Speaker 2>that I could have a better outcome. But I think

0:56:09.360 --> 0:56:13.200
<v Speaker 2>in not understanding what your needs are or how other

0:56:13.200 --> 0:56:19.440
<v Speaker 2>people are experiencing you is because of our own cultural

0:56:19.480 --> 0:56:23.120
<v Speaker 2>generations of trauma and us feeling like we have to

0:56:23.160 --> 0:56:27.440
<v Speaker 2>be suppressed and we cannot share what we're feeling. You

0:56:27.560 --> 0:56:31.080
<v Speaker 2>have to just keep those emotions to yourself and carrying on.

0:56:31.640 --> 0:56:34.720
<v Speaker 2>You know, in a lot of households, there's two rules.

0:56:34.760 --> 0:56:36.720
<v Speaker 2>It's what happens in this house stays in this house.

0:56:37.000 --> 0:56:39.200
<v Speaker 2>So nobody's actually going to get the professional help that

0:56:39.239 --> 0:56:42.319
<v Speaker 2>they need. And children are not opening up to their

0:56:42.440 --> 0:56:45.520
<v Speaker 2>teachers and their social workers about what's happening. But then

0:56:45.600 --> 0:56:49.480
<v Speaker 2>also for parents, you know, you just have to put

0:56:49.520 --> 0:56:51.320
<v Speaker 2>on a face and keep it moving, and things happen

0:56:51.360 --> 0:56:54.000
<v Speaker 2>and you just don't talk about it. And now we're

0:56:54.000 --> 0:56:58.080
<v Speaker 2>in a beautiful space where our people are seeing that

0:56:58.400 --> 0:57:00.600
<v Speaker 2>there are these challenges that need to be dressed, and

0:57:00.640 --> 0:57:02.520
<v Speaker 2>I'm going to start doing the work on me so

0:57:02.560 --> 0:57:05.919
<v Speaker 2>that I can break this generational trauma and then help

0:57:05.960 --> 0:57:06.839
<v Speaker 2>my children heal.

0:57:07.360 --> 0:57:09.759
<v Speaker 3>It was a colleague of mindset, something brilliant. I never

0:57:09.760 --> 0:57:11.400
<v Speaker 3>even thought of it till he actually said it. He

0:57:11.480 --> 0:57:15.520
<v Speaker 3>was like, when a kid enters school at kindergarten, we

0:57:15.600 --> 0:57:18.240
<v Speaker 3>know they're upset because they cry, right, We know that

0:57:18.440 --> 0:57:20.400
<v Speaker 3>you know they missed their mom because they'll cry or

0:57:20.440 --> 0:57:22.720
<v Speaker 3>they'll tell us. Right, that kid, when he gets to

0:57:22.760 --> 0:57:25.160
<v Speaker 3>fifth grade, we'll have no idea how he feels or

0:57:25.240 --> 0:57:27.400
<v Speaker 3>how she feels, and when we ask, they'll say I'm

0:57:27.440 --> 0:57:30.560
<v Speaker 3>okay because they've never been trained or they've never had

0:57:30.600 --> 0:57:34.200
<v Speaker 3>to experience it express themselves like, hey, I'm not having

0:57:34.200 --> 0:57:36.320
<v Speaker 3>the greatest days. It's just not something that happens. So

0:57:36.400 --> 0:57:38.680
<v Speaker 3>that same kid who came in at kindergarten was crying

0:57:38.960 --> 0:57:41.160
<v Speaker 3>by the time that in eighth grade. It's like if

0:57:41.160 --> 0:57:43.680
<v Speaker 3>they've never had any dialogue about how they feel or

0:57:44.320 --> 0:57:46.760
<v Speaker 3>had an avenue to express it, you can see where

0:57:46.800 --> 0:57:49.320
<v Speaker 3>the social emotional piece can just be completely off.

0:57:49.480 --> 0:57:52.040
<v Speaker 2>Yeah, and it's from not having the experience of knowing

0:57:52.080 --> 0:57:54.760
<v Speaker 2>that when you share, things can get better. I think

0:57:54.760 --> 0:57:57.680
<v Speaker 2>that's what the fear is, you know, Like the fear

0:57:57.840 --> 0:58:01.040
<v Speaker 2>is how will this information be received by others? But

0:58:01.520 --> 0:58:04.840
<v Speaker 2>now we're seeing that when you speak and when you release,

0:58:05.280 --> 0:58:07.680
<v Speaker 2>it's good for you and sometimes it can help you

0:58:08.080 --> 0:58:10.840
<v Speaker 2>get out of the situation that you're in if it's necessary.

0:58:11.520 --> 0:58:13.560
<v Speaker 4>So you said something else interesting, so that you learned

0:58:13.600 --> 0:58:14.720
<v Speaker 4>how to self comfort?

0:58:15.840 --> 0:58:16.720
<v Speaker 5>What does that mean?

0:58:17.200 --> 0:58:20.280
<v Speaker 2>Self comfort is so I say in my book, one

0:58:20.280 --> 0:58:22.880
<v Speaker 2>example of that is we're taught to cry on the

0:58:22.920 --> 0:58:28.040
<v Speaker 2>shoulder of someone else, but my tears, all of our

0:58:28.120 --> 0:58:32.720
<v Speaker 2>tears fall where on you, they fall on us. And

0:58:32.800 --> 0:58:36.240
<v Speaker 2>so the first person that you need to speak to

0:58:36.880 --> 0:58:40.240
<v Speaker 2>is yourself, because that is the person you're going to

0:58:40.320 --> 0:58:43.840
<v Speaker 2>have the most honest conversation with. Before you call someone

0:58:43.840 --> 0:58:46.600
<v Speaker 2>else and tell your side of the story. You actually

0:58:46.680 --> 0:58:50.000
<v Speaker 2>know the whole side, and there's no getting around that.

0:58:50.480 --> 0:58:55.400
<v Speaker 2>So talking to yourself about what you're experiencing, listening to

0:58:55.440 --> 0:58:59.880
<v Speaker 2>how you're feeling, and then figuring out positive ways to react.

0:59:00.440 --> 0:59:02.960
<v Speaker 2>So in self comforting, what we teach to the youth

0:59:03.080 --> 0:59:05.400
<v Speaker 2>is when you're having a bad day, what do you do?

0:59:06.000 --> 0:59:09.080
<v Speaker 2>What are your options? And the responses that we'll get

0:59:09.320 --> 0:59:13.200
<v Speaker 2>is I'll punch a wall. Some kids will honestly say

0:59:13.200 --> 0:59:17.080
<v Speaker 2>they bully others, or they'll fight with their sibling. And

0:59:17.120 --> 0:59:20.560
<v Speaker 2>then some kids will say, I read a book all write,

0:59:21.040 --> 0:59:24.280
<v Speaker 2>I'll go walk, or I'll take a nap. And so

0:59:24.480 --> 0:59:27.800
<v Speaker 2>our job at Precious Dreams Foundation is helping them understand

0:59:28.160 --> 0:59:29.760
<v Speaker 2>that those are the things that you need to hold

0:59:29.840 --> 0:59:32.080
<v Speaker 2>on to now and carry them with you for the

0:59:32.120 --> 0:59:35.560
<v Speaker 2>rest of your life, because if I am the person

0:59:35.600 --> 0:59:38.440
<v Speaker 2>that you rely on for comfort and something happens to me,

0:59:39.080 --> 0:59:39.840
<v Speaker 2>you'll be lost.

0:59:40.520 --> 0:59:42.440
<v Speaker 3>That's like one of one of the phrases that Shady

0:59:42.440 --> 0:59:44.000
<v Speaker 3>always says to me. He was like, you're always gonna

0:59:44.040 --> 0:59:46.400
<v Speaker 3>need other people, but you have yourself. Like, so start

0:59:46.400 --> 0:59:46.880
<v Speaker 3>with yourself.

0:59:46.920 --> 0:59:49.520
<v Speaker 2>Yeah, start with yourself first. Love yourself first, and it

0:59:49.560 --> 0:59:50.880
<v Speaker 2>makes everything else easier.

0:59:52.040 --> 0:59:54.440
<v Speaker 4>You always need somebody, but all you got is yourself.

0:59:54.480 --> 0:59:56.200
<v Speaker 4>That's the phrase, because at the end of the day,

0:59:56.240 --> 0:59:58.840
<v Speaker 4>the soul you really have, because it's not even like you,

0:59:59.280 --> 1:00:01.440
<v Speaker 4>it's just respect to your friends and family. But you

1:00:01.520 --> 1:00:03.360
<v Speaker 4>can't fully rely on another person.

1:00:03.840 --> 1:00:04.000
<v Speaker 5>Right.

1:00:04.080 --> 1:00:08.040
<v Speaker 4>I might really need Troy and he might have every

1:00:08.120 --> 1:00:10.480
<v Speaker 4>full intention to help me, but he might just not

1:00:10.560 --> 1:00:12.960
<v Speaker 4>be able to do it, yeah, for whatever reason. Right,

1:00:13.040 --> 1:00:15.320
<v Speaker 4>So it's like at the end of the day, you know,

1:00:15.400 --> 1:00:18.760
<v Speaker 4>at the very least, you're gonna be there. Everybody might

1:00:18.800 --> 1:00:21.480
<v Speaker 4>not be there geographically, they just it just might be

1:00:21.520 --> 1:00:24.240
<v Speaker 4>a situation where they might have all the great intentions

1:00:24.240 --> 1:00:26.280
<v Speaker 4>in the world to be there, but they just can't

1:00:26.280 --> 1:00:29.200
<v Speaker 4>do it for you. So I think that that's as

1:00:29.280 --> 1:00:32.480
<v Speaker 4>powerful to It's like Michael Jackson said, man in the mirror, right,

1:00:32.480 --> 1:00:33.720
<v Speaker 4>Like you gotta look at the man in the mirror,

1:00:33.800 --> 1:00:36.160
<v Speaker 4>the woman in the mirror first. So like when did

1:00:36.200 --> 1:00:38.960
<v Speaker 4>you become into that realization as far as to say, okay,

1:00:40.120 --> 1:00:41.960
<v Speaker 4>I want to well, not even what we wanted to

1:00:41.960 --> 1:00:44.960
<v Speaker 4>help kids, because obviously, you know, you you realized, you know,

1:00:44.960 --> 1:00:46.800
<v Speaker 4>as far as your upbringing and stuff like that, like did.

1:00:46.640 --> 1:00:48.320
<v Speaker 5>You do that in your teenage years? You do that?

1:00:48.480 --> 1:00:52.040
<v Speaker 4>Like as you graduated, well, as you left college, like,

1:00:52.280 --> 1:00:54.280
<v Speaker 4>at what point did you start to realize, like maybe

1:00:54.280 --> 1:00:59.160
<v Speaker 4>my upbringing wasn't the most beneficial and I, you know,

1:00:59.720 --> 1:01:01.400
<v Speaker 4>kind of have to look at some things.

1:01:02.320 --> 1:01:06.640
<v Speaker 2>I actually didn't really think about it until I started

1:01:06.720 --> 1:01:11.760
<v Speaker 2>the nonprofit. Unless you're comparing your situation to others, you

1:01:11.760 --> 1:01:15.240
<v Speaker 2>don't really understand as a child what you should or

1:01:15.240 --> 1:01:18.720
<v Speaker 2>shouldn't have, and so you know, yeah, there were days

1:01:18.760 --> 1:01:20.880
<v Speaker 2>where I was hungry. But I didn't realize that that

1:01:21.040 --> 1:01:23.800
<v Speaker 2>wasn't normal until I got older and started having conversations

1:01:23.840 --> 1:01:27.160
<v Speaker 2>with other people, you know, like and it's crazy because

1:01:27.280 --> 1:01:32.240
<v Speaker 2>when I started the organization, in listening closely to the

1:01:32.320 --> 1:01:35.160
<v Speaker 2>youth tell their stories, I started thinking to myself and

1:01:35.200 --> 1:01:38.400
<v Speaker 2>I was like, wow, I didn't have ac or he either,

1:01:38.760 --> 1:01:40.800
<v Speaker 2>like you know, and I was like, that wasn't that

1:01:40.880 --> 1:01:41.560
<v Speaker 2>wasn't normal.

1:01:41.760 --> 1:01:43.360
<v Speaker 5>You know, it's crazy.

1:01:43.360 --> 1:01:45.720
<v Speaker 4>It's crazy act you say that because I was telling somebody,

1:01:46.240 --> 1:01:48.840
<v Speaker 4>like a few months ago, like I went to one

1:01:48.840 --> 1:01:51.680
<v Speaker 4>of my good friends Indian and he had a wedding,

1:01:51.760 --> 1:01:54.000
<v Speaker 4>and anybody's familiar with Indian wedding, it's like a whole

1:01:54.080 --> 1:01:57.760
<v Speaker 4>week thing, Like it's like four days celebration, and it

1:01:57.800 --> 1:01:59.960
<v Speaker 4>was like a whole thing. And they did a more

1:02:00.080 --> 1:02:02.200
<v Speaker 4>movie and it was it was really dope, right, But

1:02:02.760 --> 1:02:07.080
<v Speaker 4>seeing that, seeing the tradition that they had as as

1:02:07.440 --> 1:02:09.560
<v Speaker 4>as a people and just seeing the love that they

1:02:09.560 --> 1:02:11.760
<v Speaker 4>have for each other, it was like it really made

1:02:11.800 --> 1:02:16.240
<v Speaker 4>me think, like growing up, a lot of times, you see,

1:02:16.680 --> 1:02:20.320
<v Speaker 4>we're so used to like relationships being dysfunctional. You don't

1:02:20.400 --> 1:02:24.160
<v Speaker 4>realize that it's dysfunctional because you just think that that's normal.

1:02:25.920 --> 1:02:27.720
<v Speaker 5>Exactly. You might be in it yourself.

1:02:27.760 --> 1:02:29.760
<v Speaker 4>And it's like after a few bad relationships and you

1:02:29.760 --> 1:02:32.080
<v Speaker 4>see all your friends in that type of relationship, you're thinking,

1:02:32.840 --> 1:02:35.080
<v Speaker 4>you know, a curse out here, and fight are not

1:02:35.240 --> 1:02:38.160
<v Speaker 4>that bad, you get cheated on it, it's normal, Like

1:02:38.200 --> 1:02:41.520
<v Speaker 4>that's not really nothing really bad, And I at and

1:02:41.560 --> 1:02:43.800
<v Speaker 4>then you see something from a totally different perspective and

1:02:43.800 --> 1:02:45.760
<v Speaker 4>you're like, wait, this is not.

1:02:45.800 --> 1:02:49.760
<v Speaker 2>Normal, Like this is the same reason why you know

1:02:49.960 --> 1:02:54.040
<v Speaker 2>people like you and I provide opportunities for you because

1:02:54.120 --> 1:02:56.880
<v Speaker 2>a lot of people will never leave the neighborhood that

1:02:56.920 --> 1:03:00.360
<v Speaker 2>they're comfortable in because they haven't experienced anything else. So

1:03:00.400 --> 1:03:02.560
<v Speaker 2>they don't know that they should be traveling, or they

1:03:02.560 --> 1:03:04.800
<v Speaker 2>don't know what can be offered if they leave this

1:03:04.960 --> 1:03:07.280
<v Speaker 2>job and you know, try something new.

1:03:07.440 --> 1:03:10.320
<v Speaker 3>It's like I call it, We're like the real exposure programs,

1:03:10.440 --> 1:03:12.720
<v Speaker 3>Like we are exposing them to things they've never seen.

1:03:12.880 --> 1:03:15.880
<v Speaker 3>We just took some kids to the Wells Fargo trading desk,

1:03:16.000 --> 1:03:17.600
<v Speaker 3>like I've never been there, you know what I mean.

1:03:17.600 --> 1:03:19.320
<v Speaker 3>So like a kid at fourteen, I can imagine what

1:03:19.360 --> 1:03:20.880
<v Speaker 3>that's going to do for his future. Or when we

1:03:21.160 --> 1:03:23.040
<v Speaker 3>took him down to Morgan Stanley trading desk, it's like

1:03:23.840 --> 1:03:25.320
<v Speaker 3>I actually knew the guy who was there. I'm like,

1:03:25.320 --> 1:03:26.800
<v Speaker 3>I don't even know you worked here, you know what

1:03:26.800 --> 1:03:29.640
<v Speaker 3>I'm saying. And like a kid at fourteen again seeing that,

1:03:30.120 --> 1:03:32.360
<v Speaker 3>who knows what that'll lead to him in the well

1:03:32.400 --> 1:03:35.720
<v Speaker 3>of Finance or just in any career that he pursues,

1:03:35.760 --> 1:03:36.120
<v Speaker 3>you know what I mean.

1:03:36.160 --> 1:03:37.720
<v Speaker 2>So that exposure is so important.

1:03:37.800 --> 1:03:40.000
<v Speaker 3>Yeah, Like like we said the other day, like we

1:03:41.200 --> 1:03:43.560
<v Speaker 3>did an episode, the last episode in Africa, but it

1:03:43.600 --> 1:03:47.080
<v Speaker 3>was important that I took the kids to the Brooklyn

1:03:47.160 --> 1:03:51.440
<v Speaker 3>Museum to see that Ancient and Jesus Ancient Egypt exhibit

1:03:51.480 --> 1:03:54.080
<v Speaker 3>because it was like, they need to know this history, right.

1:03:54.120 --> 1:03:55.400
<v Speaker 3>I don't know if this is going to be covered

1:03:55.440 --> 1:03:57.400
<v Speaker 3>in social studies. I can't risk the fact that it

1:03:57.480 --> 1:03:59.280
<v Speaker 3>might not be. So let's give it to him. Now

1:04:00.040 --> 1:04:02.400
<v Speaker 3>what they'll do with it, who knows. Yeah, but the

1:04:02.440 --> 1:04:04.320
<v Speaker 3>exposure is a key pieest h.

1:04:04.480 --> 1:04:06.920
<v Speaker 5>Yeah for sure. So all right, we'll talk about the book.

1:04:06.960 --> 1:04:10.000
<v Speaker 4>But you said something interesting as far as how you

1:04:10.000 --> 1:04:11.600
<v Speaker 4>promoted your book and you want on a book tour,

1:04:12.200 --> 1:04:15.040
<v Speaker 4>and you went to Barnes and Nobles and I think

1:04:15.040 --> 1:04:16.840
<v Speaker 4>in LA and New York. And I asked you, I'm like,

1:04:16.840 --> 1:04:18.560
<v Speaker 4>how did you Barnes and Noble. That's a big deal,

1:04:18.560 --> 1:04:19.840
<v Speaker 4>Like how did you get a book to on Barnes

1:04:19.840 --> 1:04:21.440
<v Speaker 4>and Nobles? So can you talk about how you did that?

1:04:21.640 --> 1:04:25.840
<v Speaker 2>Yeah? So I will say with New York pride this city.

1:04:26.560 --> 1:04:28.760
<v Speaker 2>If you can make it here, you can make it anywhere.

1:04:28.840 --> 1:04:31.920
<v Speaker 2>And I learned how to hustle at such a young

1:04:32.000 --> 1:04:35.720
<v Speaker 2>age that when this book was coming out, I remember

1:04:35.760 --> 1:04:39.480
<v Speaker 2>seeing a photo of the author Cleo Wade. I saw

1:04:39.520 --> 1:04:42.200
<v Speaker 2>a photo of her online. She had her book release

1:04:42.320 --> 1:04:44.400
<v Speaker 2>at Barnes and Noble, and there was an image of

1:04:44.440 --> 1:04:47.120
<v Speaker 2>her with the Barnes and Noble Lobo logo in the back,

1:04:47.600 --> 1:04:49.480
<v Speaker 2>and I was like, that's what I want when I

1:04:49.680 --> 1:04:51.640
<v Speaker 2>released this book, I want to do it at Barnes

1:04:51.680 --> 1:04:54.560
<v Speaker 2>and Noble. I never written a book before. I had

1:04:54.560 --> 1:04:57.880
<v Speaker 2>about like ten thousand followers. I'm running a grassroots organization.

1:04:58.400 --> 1:05:02.520
<v Speaker 2>I put together a KI for the book, and I

1:05:02.680 --> 1:05:06.520
<v Speaker 2>reached out to all of the Barnes and Nobles in

1:05:06.600 --> 1:05:09.000
<v Speaker 2>New York, but I started with like the other boroughs

1:05:09.000 --> 1:05:11.960
<v Speaker 2>outside of Manhattans. I started with Brooklyn, just trying to

1:05:12.000 --> 1:05:14.680
<v Speaker 2>see if they would give me a shot. And I

1:05:14.720 --> 1:05:17.880
<v Speaker 2>kept getting turned down. And then every time I got

1:05:17.880 --> 1:05:20.240
<v Speaker 2>turned down from a manager, because I would email and

1:05:20.240 --> 1:05:23.880
<v Speaker 2>then I would call, I would add something new to

1:05:23.960 --> 1:05:27.440
<v Speaker 2>the next email, and so in conversations they would ask,

1:05:28.560 --> 1:05:31.640
<v Speaker 2>what is the value that you would bring to the store,

1:05:31.880 --> 1:05:34.360
<v Speaker 2>what is your following? Like, how many people would you

1:05:34.440 --> 1:05:37.919
<v Speaker 2>expect to come out for you? Now, if you're from

1:05:37.960 --> 1:05:41.520
<v Speaker 2>New York and you have a big family, and you

1:05:41.560 --> 1:05:43.760
<v Speaker 2>know you can get seventy five to one hundred people

1:05:43.800 --> 1:05:46.760
<v Speaker 2>to come out to your book signing. You can get

1:05:46.800 --> 1:05:49.400
<v Speaker 2>a book signing at Barnes and Noble because in that

1:05:49.480 --> 1:05:52.360
<v Speaker 2>particular city you have a big following, and most people

1:05:52.400 --> 1:05:54.120
<v Speaker 2>don't understand that. They think that you have to be

1:05:54.200 --> 1:05:57.919
<v Speaker 2>with this big publishing house. So I ended up that's

1:05:57.920 --> 1:05:59.200
<v Speaker 2>a lot of a thousand people.

1:06:01.240 --> 1:06:01.600
<v Speaker 3>Concert.

1:06:01.920 --> 1:06:05.120
<v Speaker 2>Yeah you don't. You know, Barnes and Noble on Fifth Avenue,

1:06:05.120 --> 1:06:08.040
<v Speaker 2>which is the place where I actually hosted my book release,

1:06:08.560 --> 1:06:11.600
<v Speaker 2>they can only hold one hundred and twenty five people upstairs.

1:06:11.920 --> 1:06:14.400
<v Speaker 2>So they want to know that if they purchase one

1:06:14.480 --> 1:06:18.000
<v Speaker 2>hundred and twenty five books that you will sell them

1:06:18.360 --> 1:06:18.760
<v Speaker 2>on that.

1:06:18.800 --> 1:06:20.880
<v Speaker 5>Day for your really what they purchase it.

1:06:21.040 --> 1:06:24.560
<v Speaker 2>Yes, and so if you don't have one hundred and

1:06:24.600 --> 1:06:27.760
<v Speaker 2>twenty five people, you actually have to buy back the books.

1:06:27.800 --> 1:06:29.439
<v Speaker 2>You have to pay the differs like the bar garan.

1:06:30.000 --> 1:06:32.760
<v Speaker 3>Yeah, so like they're buying them, you're signing them, and

1:06:32.760 --> 1:06:34.520
<v Speaker 3>they're like, all right, whatever, it's leftovers.

1:06:35.280 --> 1:06:36.400
<v Speaker 5>It's just like a bar guarantee.

1:06:36.560 --> 1:06:38.800
<v Speaker 2>Same thing, yeah, which most people don't know about. You know,

1:06:39.000 --> 1:06:41.040
<v Speaker 2>like just get one hundred and twenty five people in

1:06:41.080 --> 1:06:42.840
<v Speaker 2>the room and you can do a book signing at

1:06:42.840 --> 1:06:43.520
<v Speaker 2>Barnes and Noble.

1:06:44.600 --> 1:06:46.720
<v Speaker 3>Another gym good to know another gym.

1:06:46.760 --> 1:06:48.800
<v Speaker 4>All right, So the book, you got some you got

1:06:48.840 --> 1:06:52.360
<v Speaker 4>some some big names in the book that contributed to

1:06:52.440 --> 1:06:55.439
<v Speaker 4>In particular, I want to talk about Asap Ferd. Shout

1:06:55.440 --> 1:06:57.520
<v Speaker 4>out to Asap Ferd, Asap Rocky. I believe they just

1:06:57.560 --> 1:07:02.360
<v Speaker 4>released them. Yeah, so thankfully, Yeah, hopefully, I guess result.

1:07:03.080 --> 1:07:05.880
<v Speaker 4>So Asaph ferk, he that was an interesting story. Can

1:07:05.920 --> 1:07:06.520
<v Speaker 4>you talk about that?

1:07:07.160 --> 1:07:10.160
<v Speaker 2>Yeah. So in the book, at the beginning of every chapter,

1:07:10.200 --> 1:07:13.800
<v Speaker 2>there's a small excerpt from not just celebrities, but people

1:07:13.840 --> 1:07:16.240
<v Speaker 2>who have been guest speakers for the Precious Dreams Foundation,

1:07:16.560 --> 1:07:19.640
<v Speaker 2>and they tell a small part of the adversity that

1:07:19.680 --> 1:07:22.600
<v Speaker 2>they experienced in their teens, and then I just elaborate

1:07:22.680 --> 1:07:25.920
<v Speaker 2>on that. And so I was talking to ferg about

1:07:25.920 --> 1:07:28.640
<v Speaker 2>this book and explaining, you know, some of the different

1:07:28.640 --> 1:07:32.000
<v Speaker 2>people that share, like Miguel and Gary Vee, and he

1:07:32.120 --> 1:07:34.680
<v Speaker 2>was like, well, you know, is there still space in

1:07:34.720 --> 1:07:36.439
<v Speaker 2>the book to share because I would love to talk

1:07:36.440 --> 1:07:39.720
<v Speaker 2>about things that I've gone through, and at him being

1:07:39.760 --> 1:07:45.560
<v Speaker 2>a friend of mine, we never spoke about, Yes, how

1:07:45.640 --> 1:07:50.200
<v Speaker 2>did how did we meet? Madison Square Garden? We met? Yeah,

1:07:50.520 --> 1:07:53.360
<v Speaker 2>it's crazy, like probably seventy five percent of my context

1:07:54.360 --> 1:07:59.640
<v Speaker 2>Madison Square Garden. Yeah, which is crazy, but you you

1:07:59.640 --> 1:08:03.200
<v Speaker 2>don't talk about your teen years with people that you're

1:08:03.240 --> 1:08:06.080
<v Speaker 2>not very close to. You know, usually talk about business,

1:08:07.080 --> 1:08:10.320
<v Speaker 2>you know, present present things that are important, and so

1:08:12.080 --> 1:08:14.360
<v Speaker 2>we didn't dive into it. But he ended up texting it,

1:08:14.440 --> 1:08:17.160
<v Speaker 2>which is probably the form of communication that he felt

1:08:17.160 --> 1:08:20.840
<v Speaker 2>most comfortable with, and he sent me the piece that's

1:08:20.880 --> 1:08:23.800
<v Speaker 2>exactly in the book. It's written about the loss that

1:08:23.840 --> 1:08:26.439
<v Speaker 2>he that he had as a child, losing his father,

1:08:26.600 --> 1:08:29.439
<v Speaker 2>losing his grandmother, losing his cousin, losing all of these

1:08:29.439 --> 1:08:32.960
<v Speaker 2>people in a very short amount of time, and how

1:08:33.000 --> 1:08:35.280
<v Speaker 2>it led to him suffering from depression.

1:08:36.200 --> 1:08:38.400
<v Speaker 3>That's what I said, like another inner city kid, that

1:08:38.640 --> 1:08:41.640
<v Speaker 3>these things are happening every day and it's just like

1:08:41.680 --> 1:08:43.920
<v Speaker 3>all right, well, move on, go back to school tomorrow.

1:08:44.000 --> 1:08:44.640
<v Speaker 5>Yeah, you know what I mean.

1:08:44.640 --> 1:08:46.040
<v Speaker 3>It's just completely overlooking shout.

1:08:46.920 --> 1:08:50.000
<v Speaker 5>And then Gary Vee, you think about Garvey?

1:08:50.439 --> 1:08:52.760
<v Speaker 2>Yeah, Gary Vee is one of my favorite people in

1:08:52.800 --> 1:08:56.320
<v Speaker 2>this world. A lot of times people ask is he

1:08:56.439 --> 1:09:00.439
<v Speaker 2>really liked that in person? And he is. He came

1:09:00.640 --> 1:09:03.760
<v Speaker 2>to do a talk for fifty homeless youth in New

1:09:03.840 --> 1:09:07.280
<v Speaker 2>York City. He didn't get paid for it. He had

1:09:07.280 --> 1:09:09.839
<v Speaker 2>a meeting after, so we were working with a short deadline.

1:09:09.840 --> 1:09:13.080
<v Speaker 2>He'd do one hour appearance, and he ended up canceling

1:09:13.120 --> 1:09:14.920
<v Speaker 2>his dinner that he was supposed to do after the

1:09:15.000 --> 1:09:17.679
<v Speaker 2>stay because so many kids had questions and they wanted

1:09:17.720 --> 1:09:18.840
<v Speaker 2>to take pictures.

1:09:18.479 --> 1:09:19.160
<v Speaker 5>And who he was.

1:09:20.360 --> 1:09:22.600
<v Speaker 2>Some of them did and some of them didn't. But

1:09:22.840 --> 1:09:25.519
<v Speaker 2>I will say and this caught me off guard. Gary

1:09:26.000 --> 1:09:28.559
<v Speaker 2>talked to those kids the same way he talks to

1:09:28.640 --> 1:09:32.040
<v Speaker 2>adults on his social media. He was cursing at them.

1:09:32.200 --> 1:09:36.000
<v Speaker 2>He was like, your problems don't matter. It was I

1:09:36.040 --> 1:09:37.519
<v Speaker 2>was in the back of the room just shaking my

1:09:37.600 --> 1:09:39.160
<v Speaker 2>head like I was so afraid. I'm like, we're going

1:09:39.240 --> 1:09:41.320
<v Speaker 2>to lose this with We're going to lose our partnership

1:09:41.360 --> 1:09:46.360
<v Speaker 2>with DHS after this. Luckily, the kids loved him, so

1:09:46.600 --> 1:09:47.439
<v Speaker 2>it went really well.

1:09:47.840 --> 1:09:49.960
<v Speaker 4>And then I've read I've seen something on your Instagram.

1:09:49.960 --> 1:09:53.880
<v Speaker 4>I think it was on your Instagram where you emailed him,

1:09:54.320 --> 1:09:57.000
<v Speaker 4>and he said, emailed me. Originally when you met him

1:09:57.040 --> 1:09:59.400
<v Speaker 4>and you emailed him, he never responded. Then you emailed

1:09:59.479 --> 1:09:59.880
<v Speaker 4>him again.

1:10:00.680 --> 1:10:05.080
<v Speaker 2>So I DMed Gary Vee and I asked him to

1:10:05.240 --> 1:10:08.360
<v Speaker 2>come out and speak to the homeless youth at Precious

1:10:08.360 --> 1:10:12.120
<v Speaker 2>streams and he didn't respond right away. So I DMed

1:10:12.160 --> 1:10:15.360
<v Speaker 2>him again and he said, yeah, send of the information

1:10:15.520 --> 1:10:18.160
<v Speaker 2>via email. So he gave me his email. I emailed,

1:10:18.560 --> 1:10:22.320
<v Speaker 2>didn't reply. I emailed again, he didn't reply, So I

1:10:22.400 --> 1:10:24.920
<v Speaker 2>went back to the first form of communication. I DMed

1:10:24.960 --> 1:10:27.439
<v Speaker 2>him and said, hey, I've been sending those emails. Are

1:10:27.479 --> 1:10:30.439
<v Speaker 2>you still interested? And he said, send another email, we'll

1:10:30.439 --> 1:10:33.280
<v Speaker 2>get back to you. I sent a third email and

1:10:33.360 --> 1:10:36.320
<v Speaker 2>his assistant replied and we ended up setting it up

1:10:36.360 --> 1:10:37.760
<v Speaker 2>and he came out and spoke for free.

1:10:37.840 --> 1:10:39.760
<v Speaker 4>So yeah, So when he said that, and what he

1:10:39.840 --> 1:10:42.240
<v Speaker 4>said was he said that most people would have stoped them

1:10:42.240 --> 1:10:43.040
<v Speaker 4>through the first email.

1:10:43.520 --> 1:10:44.639
<v Speaker 5>The fact that you sent.

1:10:44.560 --> 1:10:46.439
<v Speaker 4>Three emails like because you know, he's just busy in

1:10:46.600 --> 1:10:49.200
<v Speaker 4>a lot going on, so he didn't see it. And

1:10:49.240 --> 1:10:51.120
<v Speaker 4>you know, he tries to answer as many emails as

1:10:51.120 --> 1:10:53.320
<v Speaker 4>he can, but it's difficult. But the fact that you

1:10:53.439 --> 1:10:56.960
<v Speaker 4>actually were persistent, Yeah, And that's one of the keys

1:10:56.960 --> 1:10:59.160
<v Speaker 4>with any level of success in businesses, you have to

1:10:59.160 --> 1:10:59.719
<v Speaker 4>be persistent.

1:11:01.080 --> 1:11:04.640
<v Speaker 2>So especially with running a nonprofit, you have to be

1:11:04.760 --> 1:11:07.479
<v Speaker 2>persistent because that is the only way to thrive. And

1:11:08.080 --> 1:11:13.320
<v Speaker 2>I am serving a population of youth who are often

1:11:13.439 --> 1:11:16.400
<v Speaker 2>unnoticed and unheard because they don't have the platforms to

1:11:16.479 --> 1:11:21.040
<v Speaker 2>tell their stories, and so they're counting on me to

1:11:21.160 --> 1:11:23.880
<v Speaker 2>go out there into the world and share why it's

1:11:23.880 --> 1:11:26.960
<v Speaker 2>so important for us to pay attention and to give

1:11:27.080 --> 1:11:29.519
<v Speaker 2>to them. You know, like these kids would never have

1:11:29.640 --> 1:11:32.120
<v Speaker 2>access to Gary v if I didn't go so hard.

1:11:32.360 --> 1:11:34.840
<v Speaker 2>So I'm never doing it for me. I'm just always

1:11:34.880 --> 1:11:37.519
<v Speaker 2>thinking of the impact. Like a person like Gary Vee,

1:11:37.560 --> 1:11:40.559
<v Speaker 2>if he can get all these people to retweet and

1:11:40.640 --> 1:11:43.519
<v Speaker 2>to share his videos, imagine if how the imagine how

1:11:43.600 --> 1:11:47.800
<v Speaker 2>those words would inspire our city's most vulnerable youth.

1:11:48.920 --> 1:11:50.760
<v Speaker 3>One of the things that we're involved in, I know

1:11:50.800 --> 1:11:54.360
<v Speaker 3>you're involved in too, is homos outreach, and we were

1:11:54.360 --> 1:11:57.439
<v Speaker 3>supposed to do something, but you're doing it. You're working

1:11:57.439 --> 1:12:00.000
<v Speaker 3>with complex to do something and that avenue.

1:12:00.439 --> 1:12:03.720
<v Speaker 2>So Pressure Streams actually serves foster and homeless youth. So

1:12:03.760 --> 1:12:06.080
<v Speaker 2>we're partnered with DHS in New York City. We have

1:12:06.160 --> 1:12:10.760
<v Speaker 2>local chapters in South Florida, Baltimore, and Los Angeles. If

1:12:10.800 --> 1:12:15.439
<v Speaker 2>anybody wants to volunteer or give in those cities. Pressure

1:12:15.479 --> 1:12:18.840
<v Speaker 2>Streams Foundation dot com. But yeah, so we've been working

1:12:18.880 --> 1:12:22.840
<v Speaker 2>with homeless youth for a very long time, and through

1:12:23.200 --> 1:12:26.840
<v Speaker 2>the programming that I've developed for Pressure Streams Foundation, It's

1:12:26.880 --> 1:12:29.680
<v Speaker 2>been noticed by other corporations who have brought me in

1:12:29.720 --> 1:12:33.439
<v Speaker 2>to do consulting to help them develop similar programming to

1:12:33.600 --> 1:12:38.559
<v Speaker 2>reach their target audience and help them create philanthropic divisions.

1:12:38.560 --> 1:12:40.240
<v Speaker 2>And Complex is one of those companies.

1:12:41.280 --> 1:12:43.960
<v Speaker 4>That's powerful. That's powerful. We want to thank you for

1:12:44.000 --> 1:12:47.160
<v Speaker 4>coming on. Shout out to Complex. We need to be

1:12:47.200 --> 1:12:47.599
<v Speaker 4>on that.

1:12:48.000 --> 1:12:52.840
<v Speaker 2>Complex Complex Community, which is the new initiative that we

1:12:52.880 --> 1:12:53.720
<v Speaker 2>created out the.

1:12:53.680 --> 1:12:56.880
<v Speaker 3>Complex Community about you need to be on that.

1:12:57.520 --> 1:12:58.720
<v Speaker 5>Gary V. We need Gary you on the.

1:12:58.640 --> 1:13:04.719
<v Speaker 3>Podcast putting it out cod Welcome to alumni.

1:13:05.560 --> 1:13:07.360
<v Speaker 2>Yes, I'm an alumni. Now I get a sticker.

1:13:10.840 --> 1:13:11.439
<v Speaker 5>That's a fact.

1:13:11.479 --> 1:13:14.680
<v Speaker 4>So Troy some housekeeping items.

1:13:14.400 --> 1:13:17.200
<v Speaker 3>Yeah, Patreon dot com, Backslash and your Leisure. That's our

1:13:17.240 --> 1:13:20.040
<v Speaker 3>Proud to Pay program. Thank you for everybody who's supporting that.

1:13:20.080 --> 1:13:23.120
<v Speaker 3>We got some new members this week, John Jake and

1:13:23.280 --> 1:13:26.960
<v Speaker 3>Shadia thank you. Like we said, we have five tears

1:13:27.000 --> 1:13:29.400
<v Speaker 3>for you to join at feel free to enter any level.

1:13:29.479 --> 1:13:31.320
<v Speaker 3>I want to give a shout out to Crystal. We spoke.

1:13:31.479 --> 1:13:34.840
<v Speaker 3>She DMed us from Japan, but we actually spoke when

1:13:34.880 --> 1:13:36.280
<v Speaker 3>she was in South Korea. So shout out to how

1:13:36.280 --> 1:13:38.679
<v Speaker 3>we had a great conversation, and shout out to Brenda

1:13:39.040 --> 1:13:41.680
<v Speaker 3>and Crystal from the Bay Area. We're trying to work

1:13:41.680 --> 1:13:44.600
<v Speaker 3>out some things in the Bay Area to to do

1:13:44.680 --> 1:13:47.040
<v Speaker 3>something out there real soon. So shout out to Crystal

1:13:47.800 --> 1:13:50.040
<v Speaker 3>who's trying to connect some dots. And again Brenda, who's

1:13:50.439 --> 1:13:52.800
<v Speaker 3>she's been putting us in contact with a number of people,

1:13:52.840 --> 1:13:53.599
<v Speaker 3>So shout out to her.

1:13:53.800 --> 1:13:56.120
<v Speaker 4>Yeah, shout out to shout out to Oakland. Hopefully we'll

1:13:56.160 --> 1:13:59.759
<v Speaker 4>be out there very soon. But as I said earlier, Houston,

1:13:59.800 --> 1:14:03.000
<v Speaker 4>tex that's next. We We was in l l A.

1:14:03.160 --> 1:14:06.479
<v Speaker 4>Every we're picking up momentum. L A was dope. Brooklyn

1:14:06.640 --> 1:14:09.800
<v Speaker 4>was tremendous. It was like a rappers in store, Like

1:14:09.840 --> 1:14:11.760
<v Speaker 4>there was too many people in the venue, so we

1:14:11.840 --> 1:14:14.840
<v Speaker 4>had the whole street flooded. Likes like what's going on

1:14:15.040 --> 1:14:18.559
<v Speaker 4>like an NBA's playing head And then Atlanta, judge, they

1:14:18.560 --> 1:14:22.439
<v Speaker 4>have five hundred people in Atlanta. Atlanta was crazy. So Houston,

1:14:22.479 --> 1:14:24.360
<v Speaker 4>you got a lot of pressure on you. But we're

1:14:24.400 --> 1:14:28.920
<v Speaker 4>looking forward to touch in Houston and and Eyo University.

1:14:29.040 --> 1:14:31.120
<v Speaker 4>We're not gonna talk about everything you started secret right now,

1:14:32.439 --> 1:14:36.160
<v Speaker 4>we're rolling out. We just remember that, remember e yol University,

1:14:36.200 --> 1:14:39.960
<v Speaker 4>because that's something that we're very excited about. YouTube. Don't

1:14:39.960 --> 1:14:43.000
<v Speaker 4>forget to subscribe to our YouTube channel. Subscribed like guys

1:14:43.040 --> 1:14:45.400
<v Speaker 4>listen A lot of you guys listen on audio, which

1:14:45.439 --> 1:14:48.160
<v Speaker 4>is great. We need to get number one on the

1:14:48.240 --> 1:14:51.960
<v Speaker 4>iTunes charts, but YouTube as well for sure, and we're

1:14:51.960 --> 1:14:53.639
<v Speaker 4>gonna have bonus content on YouTube too.

1:14:54.080 --> 1:14:54.720
<v Speaker 5>So YouTube was.

1:14:54.720 --> 1:14:56.400
<v Speaker 4>Another way to consume the content, but we're gonna have

1:14:56.439 --> 1:14:59.800
<v Speaker 4>actually more content on YouTube. My book tip of this

1:15:00.400 --> 1:15:03.960
<v Speaker 4>this week is Nicole's book. So you're the author. Every

1:15:04.000 --> 1:15:05.479
<v Speaker 4>week I give a book tip, so I'm gonna let

1:15:05.520 --> 1:15:09.000
<v Speaker 4>you give the book tip and explain your book, talk

1:15:09.000 --> 1:15:11.320
<v Speaker 4>about your book, and yeah, I.

1:15:11.240 --> 1:15:13.760
<v Speaker 2>Was actually just listening to you speak and I was

1:15:13.800 --> 1:15:16.320
<v Speaker 2>going to follow that up with a tip for you guys.

1:15:17.080 --> 1:15:22.720
<v Speaker 2>And it's incredible seeing how this podcast is growing. But

1:15:23.320 --> 1:15:26.479
<v Speaker 2>it's a reflection of what you're doing for others, and

1:15:26.520 --> 1:15:29.960
<v Speaker 2>it's showing you that people are hungry for this information.

1:15:30.240 --> 1:15:33.479
<v Speaker 2>So my tip, which is not necessarily a book tip,

1:15:33.520 --> 1:15:37.280
<v Speaker 2>but I'm an author giving the tip, is legacy. Legacy

1:15:37.360 --> 1:15:40.480
<v Speaker 2>is never about you. It is about how people experience

1:15:40.600 --> 1:15:43.200
<v Speaker 2>you and what you can provide to others, And as

1:15:43.240 --> 1:15:45.360
<v Speaker 2>you guys grow with the podcast, I want you to

1:15:45.400 --> 1:15:48.599
<v Speaker 2>remember that all of the information that you're sharing, if

1:15:48.600 --> 1:15:51.680
<v Speaker 2>it's growing, it's because it's helping people. And so I

1:15:51.720 --> 1:15:55.320
<v Speaker 2>think in starting a nonprofit and starting any business and

1:15:55.400 --> 1:15:58.320
<v Speaker 2>thinking about legacy, just think about how you can serve

1:15:58.360 --> 1:15:59.959
<v Speaker 2>this world and what you can provide.

1:16:00.040 --> 1:16:03.320
<v Speaker 3>We actually put that on our merch legacy, legacy legacy.

1:16:03.080 --> 1:16:05.160
<v Speaker 4>Because that's what choice all the time. He was like,

1:16:05.200 --> 1:16:06.760
<v Speaker 4>you can't what do you say?

1:16:07.479 --> 1:16:09.599
<v Speaker 3>I was because when people look at students, I always

1:16:09.640 --> 1:16:12.160
<v Speaker 3>tell him from a population, right, like the principal, Yeah,

1:16:12.200 --> 1:16:13.680
<v Speaker 3>he's in charge of the school, but the students are

1:16:13.720 --> 1:16:16.120
<v Speaker 3>the real bosses, right, Like those are the legacy writers.

1:16:16.320 --> 1:16:18.280
<v Speaker 3>When I'm going, they'll be able to tell how it

1:16:18.320 --> 1:16:20.400
<v Speaker 3>made them feel, you know what I mean. They won't

1:16:20.400 --> 1:16:22.160
<v Speaker 3>remember the things I'll say, but they remember how it

1:16:22.160 --> 1:16:24.639
<v Speaker 3>made them feel. So like those are our legacy writers.

1:16:24.640 --> 1:16:27.400
<v Speaker 3>Like the people we encounter, they write our legacy. They

1:16:27.400 --> 1:16:30.240
<v Speaker 3>will be able to tell everything about us when we're going,

1:16:30.280 --> 1:16:32.719
<v Speaker 3>and each person will have a different perspective, which makes

1:16:32.720 --> 1:16:35.360
<v Speaker 3>it its own novel, its own book. Like they are

1:16:35.400 --> 1:16:37.520
<v Speaker 3>writing our book for us. We can't write it for ourselves,

1:16:37.720 --> 1:16:38.240
<v Speaker 3>you know what I'm saying.

1:16:38.280 --> 1:16:40.000
<v Speaker 5>So that's a fact that somebody asked me.

1:16:40.080 --> 1:16:42.600
<v Speaker 4>I did an interview one time, they like, how do

1:16:42.640 --> 1:16:44.120
<v Speaker 4>you want to be remembered, or like, what do you

1:16:44.160 --> 1:16:45.200
<v Speaker 4>want your legacy to be?

1:16:45.880 --> 1:16:46.800
<v Speaker 5>Like, it's not up to me.

1:16:46.920 --> 1:16:49.840
<v Speaker 4>My job is just to do the work on earth.

1:16:50.520 --> 1:16:53.200
<v Speaker 4>How I'm viewed is not up to me. That's up

1:16:53.200 --> 1:16:55.120
<v Speaker 4>to the public, to the people that know me, my friends,

1:16:55.160 --> 1:16:57.880
<v Speaker 4>my family. Hopefully I'm viewed in a good manner, but

1:16:58.320 --> 1:17:00.080
<v Speaker 4>that's not up to me. You can't worry about that.

1:17:00.120 --> 1:17:02.040
<v Speaker 4>You just got to do the best job that you

1:17:02.080 --> 1:17:04.040
<v Speaker 4>possibly can. And then other people, like you said, is

1:17:04.080 --> 1:17:06.120
<v Speaker 4>gonna write your story. Even if you write your own story,

1:17:06.400 --> 1:17:08.080
<v Speaker 4>your story is gonna be written by other people that

1:17:08.240 --> 1:17:09.120
<v Speaker 4>more than you write your.

1:17:09.000 --> 1:17:11.600
<v Speaker 3>Own sactly, So everybody's gonna have one right. So like

1:17:11.680 --> 1:17:15.120
<v Speaker 3>every student that we encounter, every person we encounter, that's

1:17:15.160 --> 1:17:16.280
<v Speaker 3>ten thousand chapters.

1:17:16.400 --> 1:17:18.160
<v Speaker 2>You you know what I'm saying, their own experience.

1:17:18.160 --> 1:17:18.920
<v Speaker 3>Everybody has their.

1:17:18.800 --> 1:17:21.519
<v Speaker 4>Owne But speaking of the book, ten thousand chapters, so

1:17:21.560 --> 1:17:22.760
<v Speaker 4>we can we talk about your book?

1:17:22.840 --> 1:17:28.400
<v Speaker 2>Yes, seventeen chapters, twenty three chapters. Keep saying seventeen twenty

1:17:28.400 --> 1:17:29.360
<v Speaker 2>three chapters.

1:17:29.760 --> 1:17:33.240
<v Speaker 4>Okay, everything a bandaid can't fix? Right, Yes, and what's

1:17:33.280 --> 1:17:34.160
<v Speaker 4>it about?

1:17:34.240 --> 1:17:37.040
<v Speaker 2>It is a self help book for teens. It is

1:17:37.560 --> 1:17:41.200
<v Speaker 2>touching on all of the social and emotional issues that

1:17:41.240 --> 1:17:44.719
<v Speaker 2>they are dealing with on a daily basis, from bullying

1:17:44.800 --> 1:17:48.559
<v Speaker 2>to peer pressure to family issues. Because parents aren't perfect.

1:17:48.560 --> 1:17:49.560
<v Speaker 2>They are people.

1:17:50.000 --> 1:17:52.200
<v Speaker 3>And it takes a lot to discover.

1:17:52.880 --> 1:17:57.439
<v Speaker 2>Yeah, yeah, it does. And just how to use their

1:17:57.520 --> 1:17:59.200
<v Speaker 2>voice and how to stand out in this world?

1:17:59.520 --> 1:17:59.720
<v Speaker 5>Dope?

1:17:59.720 --> 1:18:02.040
<v Speaker 4>How can people contact you? How can they get information

1:18:02.120 --> 1:18:05.080
<v Speaker 4>on your charity? How can they what's your social media handle?

1:18:05.080 --> 1:18:08.639
<v Speaker 2>All at Instagram? Is at Nicole Russell. You can find

1:18:08.680 --> 1:18:13.000
<v Speaker 2>the book at Target, Walmart or Nicole Russell dot com

1:18:13.400 --> 1:18:17.720
<v Speaker 2>and Pressure Streams Foundation dot com. If anybody here is

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<v Speaker 2>not considering starting a nonprofit but is in the in

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<v Speaker 2>the in the mood to give, please lock online and

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<v Speaker 2>make a donation. It only cost twenty five dollars to

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<v Speaker 2>sponsor a foster or homeless child with the experience of

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<v Speaker 2>a comfort drop and a comfort bag full of brand

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<v Speaker 2>new comfort items for bedtime.

1:18:36.960 --> 1:18:38.960
<v Speaker 5>Come on it, there you have it, there you have it.

1:18:39.920 --> 1:18:42.280
<v Speaker 4>So yes, once again, thank you for joining us, Thank

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<v Speaker 4>you guys for listening and we will be back next week.

1:18:45.080 --> 1:18:49.679
<v Speaker 6>Please please, You just realized your business needed to hire

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<v Speaker 6>someone yesterday. How can you find amazing candidates fast? Easy?

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<v Speaker 6>Indeed is all you need