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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J.

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Speaker 2: Trump's leadership.

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Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

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Speaker 1: Under President Trump, attempted illegal border crossings are at the

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Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

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Speaker 1: aliens have been arrested. If you are here illegally, your

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Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,

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Speaker 1: and deported.

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Speaker 2: You will never return.

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Speaker 1: But if you register using our CBP home app and

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Speaker 1: leave now, you could be allowed to return legally. Do

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Speaker 1: what's right.

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Speaker 2: Leave now.

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Speaker 1: Under President Trump, America's laws, border and families will be protected.

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Speaker 3: Sponsored by the United States Department of Homeland Security.

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Speaker 4: All right, guys, welcome back, Episode thirty thirty. We turned thirty.

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Speaker 3: Yes Steph Curry with the shot.

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Speaker 4: Thirty thirty thirty thirty, So thank you guys. Last week

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Speaker 4: was a big week for us. We put out two episodes.

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Speaker 4: We put out an episode on crypto and investment banking,

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Speaker 4: and we also put out the episode on Africa.

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Speaker 3: Shout out to Fritz Charles.

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Speaker 4: Yeah, so that was Those were both tremendous episodes, done

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Speaker 4: tremendously well for us. So thank you, Thank you guys.

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Speaker 4: We appreciate it and we appreciate you all your support

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Speaker 4: for rocking with us. Before we start, I want to

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Speaker 4: break some news. So if you follow the podcast, you

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Speaker 4: know that we are traveling.

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Speaker 5: All right.

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Speaker 4: We did network we're doing these networking events meeting greets,

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Speaker 4: and we went to La. That's when the first one

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Speaker 4: was in LA, and then we went to Brooklyn, and

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Speaker 4: we recently went to Atlanta. So the fourth stop is Houston, Texas.

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Speaker 4: Get ready, Houston, were on our way. We will be

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Speaker 4: releasing dates very very but within the next couple of weeks,

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Speaker 4: within the next couple of weeks.

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Speaker 3: With your help, with hopefully everybody that we've been saying

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Speaker 3: that gets on that we wanted on the podcast, we'll

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Speaker 3: make it on the podcast. We don't need a little

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Speaker 3: bit of help from Houston.

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Speaker 4: We need we need some help from Houston. But more importantly,

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Speaker 4: we just need to support, so make sure you come out.

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Speaker 4: It's all of our first times in Texas. So we're

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Speaker 4: looking forward to that here. There's gonna be a good energy,

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Speaker 4: good vibe out there for sure, for sure, So I'm

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Speaker 4: excited about that.

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Speaker 5: Yeah.

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Speaker 4: But more importantly, we have a very special guest with

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Speaker 4: us today, Nicole Russell.

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Speaker 2: Thank you for joining us, Thank you for having me.

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Speaker 5: Yes.

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Speaker 4: So, Nicole does a lot of different things, but she

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Speaker 4: is the co founder and executive director of Precious Dreams Foundation,

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Speaker 4: which is a nonprofit organization. We're going to talk about it.

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Speaker 4: So this episode we're going to talk about a lot

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Speaker 4: of different things. But we haven't covered the nonprofit organization

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Speaker 4: industry yet, and a lot of people want to start

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Speaker 4: nonprofits or they work for nonprofits. They want to understand

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Speaker 4: how nonprofits work. It's interesting that the name is nonprofit,

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Speaker 4: but everything makes a profit in some level, right, But

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Speaker 4: we're gonna talk about the how to set up a

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Speaker 4: nonprofit and all of that stuff. But also we're going

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Speaker 4: to talk about her journey to get his It's very

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Speaker 4: very interesting. Yeah, true true hustler. So she was glamorous

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Speaker 4: Everyday Hero of the Year. She was Observer's top twenty

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Speaker 4: Heroes on the forty and also Walmart's Community Playmaker Awards.

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Speaker 5: She won that.

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Speaker 2: Yeah, lots of lots of awards that did not apply

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Speaker 2: for it.

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Speaker 5: Yeah, yeah, for sure, for sure.

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Speaker 4: So all right, before we go into your work, now,

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Speaker 4: I think it's important to tell your backstory. So you

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Speaker 4: was telling us off camera, but I think it's interesting.

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Speaker 4: So how you got here as far as you went

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Speaker 4: to you want you took an untraditional route, right, Because

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Speaker 4: a lot of times we've had episodes we talked about

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Speaker 4: college and everybody has different views on college, right, And

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Speaker 4: we had Chris Gotti, right, and he was saying that

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Speaker 4: he wished that he would have gone to college because

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Speaker 4: he thought that it would have helped him, but he

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Speaker 4: didn't actually never went to college. But you did the

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Speaker 4: Kanye thing where you went but you didn't finish, right.

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Speaker 2: Yeah, solid drop out.

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Speaker 5: So do you have that? So can you talk about that?

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Speaker 2: Yeah? So before I do, I will say that my

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Speaker 2: one year, because I did one, My one year in

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Speaker 2: college was one of the best years of my life.

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Speaker 2: And it wasn't because of the education that I received.

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Speaker 2: It was because of the experiences and relationships that I developed.

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Speaker 2: So I do think there's so many valuable things that

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Speaker 2: can come out of going to school. However, I don't

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Speaker 2: have any regrets on not finishing. The one thing that

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Speaker 2: I will say is when you don't have that degree

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Speaker 2: and you walk into any space, you have to, you know,

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Speaker 2: prove your worth and you have to work five times

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Speaker 2: as hard in everything that you do when you don't

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Speaker 2: have a degree. So it's it's been tough. It's really

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Speaker 2: been tough. And even you see that that meme on

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Speaker 2: Instagram where it's like that success is not that straight

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Speaker 2: narrow path, but it's really like a crazy ze exactly.

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Speaker 2: That's what my life has looked like.

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Speaker 4: Well, so what made you since you had such a

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Speaker 4: good freshman Yeah, what made you drop out after.

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Speaker 5: Your first year?

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Speaker 2: Because I had other plans, you know, were there were

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Speaker 2: things that I wanted to do that I couldn't do. Also, financially,

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Speaker 2: my parents could not afford it. It's crazy. I'm actually

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Speaker 2: still paying off my debt from college for the one year. Yes,

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Speaker 2: because my parents didn't give me a dime to go

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Speaker 2: to school. But I really wanted to move to California,

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Speaker 2: so I took out a private loan, which was not

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Speaker 2: the smartest thing. To do, and I covered my full tuition,

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Speaker 2: my travel expenses, everything that I needed to go to school.

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Speaker 2: I just took it out. So I am still paying

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Speaker 2: that off. But I realized very quickly going into my

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Speaker 2: second year that I could not afford to do that again.

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Speaker 4: No, that's dope, and it's dope that you took the

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Speaker 4: initiative and just said you didn't let fear ruin it, right,

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Speaker 4: because a lot of times people move out of fear.

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Speaker 4: And I think I'm a little Jada when it comes

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Speaker 4: to college because I never I never did a job application.

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Speaker 4: So like even when you're saying, you know, as far

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Speaker 4: as on the job applications, they look at you funny

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Speaker 4: if you don't have a college degree. And I'm just

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Speaker 4: thinking to myself, like I feeled not a job application before,

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Speaker 4: so that's not normal. So I think I'm my perspective

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Speaker 4: on things is a little different because I never had

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Speaker 4: a job. So but for most people, you know, it

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Speaker 4: is something that can hold you back, right, Yeah.

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Speaker 5: For sure.

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Speaker 3: I mean I couldn't have had a career in education

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Speaker 3: without it, Like, so you need it. Yeah, it's absolutely

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Speaker 3: mandatory that I go to school for four years and

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Speaker 3: didn't have a master's degree and pass all these certifications,

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Speaker 3: so it was needed for me. It wasn't even an option.

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Speaker 3: Like I truly feel like I could have done what

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Speaker 3: I'm doing now without all the school But like I said,

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Speaker 3: New York State mandated that I have to do these things,

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Speaker 3: so I had to do them.

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Speaker 2: Yeah, And it really just depends on what you want

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Speaker 2: to do, right, because now I'm teaching in schools and

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Speaker 2: I do trainings for educators without a degree. But it's

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Speaker 2: because I'm teaching social and emotional stuff, which is not

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Speaker 2: which are the things that you can learn in school.

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Speaker 2: But also I've been able to learn it through experience

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Speaker 2: and working with the target audience. So last year they

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Speaker 2: passed a law in New York and Virginia to require

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Speaker 2: mental health education in public schools. You know, before that,

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Speaker 2: and there's no way I could have walked into a

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Speaker 2: school and said I want to host an assembly and

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Speaker 2: teach your educators how to how to teach mental health.

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Speaker 2: You know, they would have looked at me crazy if

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Speaker 2: I was just like, well, you know, this is what

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Speaker 2: I bring to the table by having this experience at

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Speaker 2: a nonprofit. But because it became mandatory, a lot of

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Speaker 2: schools were scrambling looking for content. There aren't that many

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Speaker 2: books out there that do you know this type of

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Speaker 2: work mental health or like self help for minorities, for

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Speaker 2: people that live in underserved areas. So they were happy

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Speaker 2: to start using the book to have me come in.

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Speaker 3: So social emotional health is something that is just like

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Speaker 3: completely overlooked in our community. Completely and more so over

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Speaker 3: the past i'd say five to ten years. It's become

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Speaker 3: more of the forefront for adults, but the kids in

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Speaker 3: our community, it is not even a thing. Like I've

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Speaker 3: had some experiences it was just like, wait, how are

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Speaker 3: we to just ignore this?

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Speaker 2: Yeah, but I think that's changing too, honestly, Like in

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Speaker 2: a few years, it's going to be just as popular

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Speaker 2: to talk about self care for teens as it is

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Speaker 2: for adults.

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Speaker 5: So all right, So gme me back up a little bit.

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Speaker 4: Because you worked at a restaurant, right, Well, you worked

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Speaker 4: in a restaurant industry, and then you've worked your way

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Speaker 4: up and then you got to a point where you

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Speaker 4: ask for equity partnership, right, Can you explain that? Because

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Speaker 4: we talked about equity partnership a lot, and so this.

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Speaker 3: Is after you came back from California.

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Speaker 2: Yes, So as soon as I got back, I had

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Speaker 2: to get a job. I started waitressing in New York City,

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Speaker 2: one of the most popular things you know, that anybody

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Speaker 2: can do. And I was always very ambitious and wanted

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Speaker 2: to do more, and I wanted to make the most money.

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Speaker 2: In every space that I've gone to, I've always wanted

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Speaker 2: to figure out, how do I get into the position

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Speaker 2: to make the big money, how do I learn what's

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Speaker 2: needed to make the big money. So I started waitressing.

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Speaker 2: I very quickly asked if I could be trained to bartend.

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Speaker 2: I didn't even drink. I didn't even know, like I

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Speaker 2: didn't know the difference between beers and like dark liquor

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Speaker 2: light liquor. I learned that very quickly started bar attending,

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Speaker 2: I learned that I didn't like those hours, so I

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Speaker 2: asked if I could start managing, and the general manager

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Speaker 2: at the time looked at me like I was crazy

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Speaker 2: and said, you know, well, you don't have any experience managing.

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Speaker 2: I said, I know, I don't, but I know how

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Speaker 2: to do all of the positions that you need to manage,

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Speaker 2: and I do them very well. I'm bringing in the

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Speaker 2: most money here, so it would make sense to have

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Speaker 2: someone like me lead. And then it was a couple

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Speaker 2: of weeks after I had that conversation that our manager

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Speaker 2: at the time got fired, and then I ended up

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Speaker 2: moving my way up into that position, then moving my

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Speaker 2: way up into the general manager position, and at some

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Speaker 2: point I was learning the book keeping and running the

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Speaker 2: entire place. And at that point, as a twenty four

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Speaker 2: year old young African American girl working in Times Square,

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Speaker 2: I was like, well, then I should be partly owning

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Speaker 2: this place. And I asked very ambitious, and I asked

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Speaker 2: for a very small percent, like under ten percent, and

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Speaker 2: they said they would consider it, and they gave me

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Speaker 2: the run around for too long, and I just decided

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Speaker 2: I would take my value somewhere else.

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Speaker 4: So at twenty four years old and one year of college, right,

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Speaker 4: how did you develop enough courage to act un established

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Speaker 4: you in Times Square that's an established restaurant? How do

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Speaker 4: you get enough courage to act established restaurant owners where

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Speaker 4: I'm assuming that much older than you and don't look

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Speaker 4: like you for ownership in their business? Like, how did

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Speaker 4: how did that conversation develop in your brain?

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Speaker 2: So in everything that I do, because I'm an introverted person,

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Speaker 2: and some people can walk into a room and verbally

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Speaker 2: share you know what they're going to do and how

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Speaker 2: people need them, and I just I've never known how

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Speaker 2: to do that. So I've always quietly and very humbly

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Speaker 2: worked my butt off, knowing that I can be the

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Speaker 2: best at everything as long as I work very hard.

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Speaker 2: And so I was very aware of my worth, very

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Speaker 2: aware of what I can bring to the table, and

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Speaker 2: I knew that they needed me. So in my mind,

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Speaker 2: if someone needs you, they're going to do everything they

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Speaker 2: can to keep you. But I had put myself in

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Speaker 2: that position before I jumped out the window and made

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Speaker 2: that ass So.

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Speaker 4: Because that's important what you just said, as far as

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Speaker 4: you realize that they needed your worth, you have to

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Speaker 4: know your worth, right, and that's true with anything in business, relationships,

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Speaker 4: person relationships, whatever.

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Speaker 5: But it's so hard.

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Speaker 4: People struggle with that all the time, right, people struggle

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Speaker 4: with that all the time where they don't know their work,

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Speaker 4: they don't realize that how valuable they are.

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Speaker 5: Right, So.

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Speaker 4: As far as like what would be your advice, as

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Speaker 4: far as for people to say, okay, look, this is

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Speaker 4: something that I think I'm worth, This is I need

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Speaker 4: to ask for a raise I need to ask for

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Speaker 4: a partnership, because it's not easy to do that. It's

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Speaker 4: very difficult, especially especially like if you as you get

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Speaker 4: older and you have a family, and you know a

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Speaker 4: lot of times we just you just kind of become

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Speaker 4: set and it's say, okay, I just know.

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Speaker 3: The risk becomes a lot higher when it's allowed on

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Speaker 3: the lunch.

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Speaker 4: Yeah, you develop less courage as you get older. I feel, so, Yeah, like,

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Speaker 4: what's the advice for people to go out there and

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Speaker 4: just really take charge of their destiny?

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Speaker 2: For that, I would say prove your why, because you know,

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Speaker 2: in the corporate world, there are people who complain about

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Speaker 2: doing things that are outside of their roles and responsibilities.

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Speaker 2: And if you ask someone to do something that they're

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Speaker 2: not supposed to do, they'll give up and say, well,

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Speaker 2: I'm not supposed to do that. And then there are

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Speaker 2: those who will do it and complain probably internally, but

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Speaker 2: not say anything. They'll do it, and they'll show you

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Speaker 2: that they can do more than you've hired them for.

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Speaker 2: And then they'll go in and have a conversation and say, well,

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Speaker 2: while we're doing this review over the last year, here's

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Speaker 2: my contract. This is what I was supposed to do

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Speaker 2: and this is everything else that I took on. And

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Speaker 2: usually that's a surprise to the person who's been continuously

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Speaker 2: asking more for you. Then they realized you were supposed

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Speaker 2: to be doing because you always say yes. And I'm

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Speaker 2: not saying that you should, you know, take on more

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Speaker 2: than you can chew. But at the same time, if

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Speaker 2: you want to grow in your position, you should always

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Speaker 2: be ready and willing to go above and beyond.

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Speaker 4: I think communication is important too, because even in like relationships,

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Speaker 4: I think a lot of times people don't communicate properly.

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Speaker 4: And that's a problem, right. It happens in business all

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Speaker 4: the time. Where you don't say what you want, people

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Speaker 4: can't reach your mind, and people are never gonna go

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Speaker 4: out their way to give you something extra. A closed

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Speaker 4: mouth doesn't get fit.

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Speaker 3: It's like I'm gonna keep poling on till you finally

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Speaker 3: say something, and when you do, I'll say, all right, well,

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Speaker 3: good job. Right, It's like the know you're worth it's key,

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Speaker 3: like we I like to think of it as like

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Speaker 3: it'll take something happened happen for people to learn, Like

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Speaker 3: as you're getting these tasks, they don't realize that you're

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Speaker 3: learning more and more, like now I feel like I

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Speaker 3: can do these jobs. Like when you prove it to them,

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Speaker 3: it's like, yeah, I've been doing it. Now pay us

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Speaker 3: like you always.

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Speaker 4: Now it's like me and you more. Have this conversation

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Speaker 4: a lot. I'll show you jam a soon. I referenced

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Speaker 4: him last episode in this episode as well. But he's coming,

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Speaker 4: don't worry. But you gotta have uncomfortable conversations. Yes, nobody

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Speaker 4: wants to have the uncomfortable conversations, right, nobody. It's human nature.

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Speaker 4: Nobody really nobody wants to have an uncomfortable conversation. But

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Speaker 4: sometimes you have to have uncomfortable conversations. And I've had

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Speaker 4: uncomfortable conversations in business, and you know what the crazy

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Speaker 4: thing about it is, most of the time they're not

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Speaker 4: really that uncomfortable because you you've already cited yourself mentally

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Speaker 4: for so long, Like you've walked past the person's office

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Speaker 4: ten times already, You've had the conversation in your head like, oh,

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Speaker 4: it's too early, I'm gonna wait till the afternoon. Then

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Speaker 4: you go in the afternoon and it's like he's out

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Speaker 4: for lunch. The day is almost over, and then it's like, okay,

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Speaker 4: let me wait ten minutes. It's like you make up

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Speaker 4: like all kinds of excuses, you delay it for so long,

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Speaker 4: double dutch in the whole time, and then by the

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Speaker 4: time you actually do it, it's like because at the

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Speaker 4: end of the day you could just say yes to no,

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Speaker 4: that's only then that happens.

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Speaker 2: Yeah, it's more uncomfortable, be unhappy. So you might as

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Speaker 2: well ask.

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Speaker 5: I said, Jim, So all right, can we jump to

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Speaker 5: Masive Square Garden.

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Speaker 2: Yep?

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Speaker 4: So you you you realized that they wasn't going to

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Speaker 4: give you equity in the restaurant business, and you you've.

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Speaker 5: Reached the level where you felt that you.

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Speaker 4: You couldn't do any more and not get compensated as

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Speaker 4: you should get compensated. So you you took a leap

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Speaker 4: of faith and you quit, right yep. Okay, so then

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Speaker 4: you then you start VIP services in Masters Square.

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Speaker 5: Guarden, right.

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Speaker 2: So no, I didn't start it. H So I quit

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Speaker 2: my job without having a backup plan, which everyone tells

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Speaker 2: you not to do. They always say, never leave a

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Speaker 2: position until you get another one. But I, you know,

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Speaker 2: leaned on faith and I just felt very confident that

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Speaker 2: well one was Like I said, earlier. If you're it's

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Speaker 2: it's more uncomfortable to be unhappy. So I had become

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Speaker 2: unhappy in that position. And yes, I had to take

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Speaker 2: care of my financial needs, but I need to take

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Speaker 2: care of my mental needs too, so I knew that

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Speaker 2: I needed to leave regard. I did that, and then

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Speaker 2: the very next day, after my last day of work,

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Speaker 2: I got a phone call from one of my old

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Speaker 2: clients at the restaurant who happened to work at Madison

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Speaker 2: Square Garden, and they said that they were expanding their

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Speaker 2: VIP services department, doing renovations and opening up these VIP

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Speaker 2: spaces and they needed a manager, and they actually asked

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Speaker 2: if I could refer someone because they didn't know that

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Speaker 2: I had quit. I had never told any of my

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Speaker 2: clients that I was unhappier that I was leaving, and

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Speaker 2: I always made sure that up until the last day,

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Speaker 2: I worked hard, so I was able to utilize so

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Speaker 2: many relationships that I gained through my last position to

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Speaker 2: help me and not just eventually getting that role at

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Speaker 2: Madison Square Garden, but with everything else that I decided

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Speaker 2: to do after I started a nonprofit.

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Speaker 5: And how long were you got as Square.

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Speaker 2: Garden seven years?

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Speaker 5: So then you leave Madison Square Garden, right, m hm.

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Speaker 4: So we're going to talk about that in the next

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Speaker 4: segment as far as starting the nonprofit. But before you

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Speaker 4: talk about that, what made you decide to even want

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Speaker 4: to start a nonprofit?

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Speaker 2: So it's deep. I always wanted to help children, and

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Speaker 2: I always wanted to live in service of others.

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Speaker 6: Right.

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Speaker 2: So that's when you're working in the hospitality industry, that

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Speaker 2: is to serve people, period. It doesn't matter if it's

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Speaker 2: in a hotel setting, if you're a cashier at a

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Speaker 2: sneaker store, You're in service of others at all times.

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Speaker 2: I wanted to do that and I wanted to help children.

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Speaker 2: I just didn't know how. My mother actually took in

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Speaker 2: a foster child and she suffered from nightmare seven nights

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Speaker 2: a week because of her traumatic experiences. Yeah, and my

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Speaker 2: mother had to introduce comfort items to her for the

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Speaker 2: very first time at age four to help her get

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Speaker 2: back to sleep. She was waking my mother up every

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Speaker 2: single night and Teddy Bears pajamas, blanket. Yeah. And my

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Speaker 2: mom told me about it and said, you know, I

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Speaker 2: wonder how foster kids sleep when they have nightmares? What

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Speaker 2: do they do in the middle of the night, and

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Speaker 2: it's not a thought that had ever crossed my mind.

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Speaker 2: And so, you know, my mother's idea was for us

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Speaker 2: to start donating comfort items, a very simple thing to

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Speaker 2: do because of a cause that was now important to her.

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Speaker 2: And my job was just to look online and figure

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Speaker 2: out places where she could make these donations. And in

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Speaker 2: doing research, I realized that there were no organizations that

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Speaker 2: focused solely on packages of bedtime items comfort items. And

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Speaker 2: so my simple fix to that was, let me just

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Speaker 2: figure out how to incorporate an organization so that we

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Speaker 2: can do it on a very small scale, but at

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Speaker 2: least we'll have a place to kind of funnel everything through.

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Speaker 2: And Precious Dreams started with the concept of putting together

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Speaker 2: care packages for foster kids, and then six months after

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Speaker 2: that everything.

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Speaker 4: Changed, all right, all right, So in the next siven,

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Speaker 4: we're going to talk about the business and nonprofit, how

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Speaker 4: to start one and how to get off the ground.

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Speaker 4: All right, So now we're going to go into the

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Speaker 4: business of nonprofit. I'm setting up nonprofits because we haven't

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Speaker 4: spoke about that. We spoke a little bit about charities

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Speaker 4: with Derk Ferguson, but not really in depth about how

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Speaker 4: to start one because he's he's the head of a charity,

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Speaker 4: but he didn't start that charity. Where this is you

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Speaker 4: started a charity, right, Yeah, So okay, what are the steps?

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Speaker 4: Can you walk us through the steps of how to

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Speaker 4: start a nonprofit? Five to oh one seed three yep?

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Speaker 2: Okay, So the first thing is you don't have to

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Speaker 2: have a five oh one C three.

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Speaker 5: Can you just explain what a five oh one C

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Speaker 5: three is?

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Speaker 2: So a five on one C three allows you, according

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Speaker 2: to the IRS, to be tax exempt, which then allows

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Speaker 2: all donors to write off anything that they contribute to

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Speaker 2: your organization. It's very important if you need large amounts

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Speaker 2: of funding. If you don't and what you're trying to

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Speaker 2: do can get by on like a fifteen hundred dollars

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Speaker 2: budget or a two thousand dollar budget, you don't need

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Speaker 2: the five on one C three.

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Speaker 5: That budget be monthly or annually.

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Speaker 2: Annually, there's you know, it just depends on what you're

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Speaker 2: budgeting for. You know, some people have a plant project

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Speaker 2: and they just want to plant things a couple of

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Speaker 2: times a year. You know, it just depends on what

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Speaker 2: you're doing.

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Speaker 3: Yeah, I was told something like that. The process is

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Speaker 3: very long, like and dependent on how much you need.

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Speaker 3: So like, you can apply for the five one C

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Speaker 3: three if you're making if you're anticipating having ten thousand

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Speaker 3: dollars or less, yeah, that's the initial one. But if

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Speaker 3: you're planning more that that process takes a lot longer.

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Speaker 2: It does, and I actually so we incorporated the organization

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Speaker 2: and then we filed for the five on one C

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Speaker 2: three at the same time, and it was about three

439
00:20:45,840 --> 00:20:48,320
Speaker 2: or four months later I planned our first annual fundraiser

440
00:20:48,359 --> 00:20:50,760
Speaker 2: because we needed the funding to really get started on

441
00:20:50,800 --> 00:20:53,680
Speaker 2: what we were trying to accomplish. And in my mind,

442
00:20:53,720 --> 00:20:56,080
Speaker 2: I'm thinking, if you look online, it tells you you

443
00:20:56,119 --> 00:20:57,840
Speaker 2: can get approved for a five O one C three

444
00:20:57,880 --> 00:21:02,280
Speaker 2: between two to twelve months. So of course I'm always thinking,

445
00:21:02,280 --> 00:21:04,359
Speaker 2: I'm always being optimistic, and I'm like, well, three to

446
00:21:04,480 --> 00:21:07,160
Speaker 2: four we might make it. We didn't, so we did

447
00:21:07,160 --> 00:21:09,000
Speaker 2: the first fundraiser, and of course people are going to

448
00:21:09,040 --> 00:21:12,320
Speaker 2: get very minimal amounts because they can't write it off,

449
00:21:12,440 --> 00:21:15,600
Speaker 2: and it's a it's a huge incentive for any donor

450
00:21:15,800 --> 00:21:18,560
Speaker 2: to know that not only am I helping this cause,

451
00:21:18,640 --> 00:21:21,240
Speaker 2: but I can also it'll help me with my taxes.

452
00:21:22,280 --> 00:21:24,320
Speaker 2: So we didn't get it approved in time, but we

453
00:21:24,400 --> 00:21:25,800
Speaker 2: ended up getting it a year later.

454
00:21:26,880 --> 00:21:28,760
Speaker 4: So, all right, what's the process to get a five

455
00:21:28,760 --> 00:21:29,520
Speaker 4: oh one C three?

456
00:21:29,560 --> 00:21:30,520
Speaker 5: Like, what do you have to do together?

457
00:21:30,760 --> 00:21:35,040
Speaker 2: There's a long application. There's a long application, and you

458
00:21:35,160 --> 00:21:38,720
Speaker 2: have to be organized and have everything you have to

459
00:21:38,880 --> 00:21:41,600
Speaker 2: You have to answer with as many details as possible

460
00:21:41,920 --> 00:21:45,000
Speaker 2: if you want to get approved without questions first from

461
00:21:45,040 --> 00:21:48,600
Speaker 2: the IRS. A right, So, mission statement. You need a

462
00:21:48,600 --> 00:21:51,720
Speaker 2: mission statement. You need the name everything that you would

463
00:21:51,760 --> 00:21:53,720
Speaker 2: need to do to start a business. You have to

464
00:21:53,760 --> 00:21:55,960
Speaker 2: be very clear about what you're doing. And when I

465
00:21:55,960 --> 00:21:59,000
Speaker 2: say mission statement, it's funny I'm remembering this now. We

466
00:21:59,119 --> 00:22:01,359
Speaker 2: the IRS actually came back and said that our mission

467
00:22:01,359 --> 00:22:03,920
Speaker 2: statement was too broad and that's why we didn't get

468
00:22:03,920 --> 00:22:07,040
Speaker 2: approved the first time around. I think the initial mission

469
00:22:07,040 --> 00:22:10,400
Speaker 2: statement was to help foster and homeless youth self comfort.

470
00:22:10,520 --> 00:22:12,800
Speaker 2: That could mean anything. So then we had to go

471
00:22:12,880 --> 00:22:16,520
Speaker 2: in and revise the mission, apply with the state to

472
00:22:16,640 --> 00:22:19,800
Speaker 2: change that and then resubmit the application for the five

473
00:22:19,800 --> 00:22:20,360
Speaker 2: on one C three.

474
00:22:20,640 --> 00:22:22,159
Speaker 3: Is it something that you did yourself or did you

475
00:22:22,600 --> 00:22:23,560
Speaker 3: have lawyers involved?

476
00:22:23,680 --> 00:22:26,600
Speaker 2: I hired help, Yeah, definitely hired help. And I would

477
00:22:26,640 --> 00:22:30,159
Speaker 2: recommend if anybody doesn't already have that experience in the

478
00:22:30,200 --> 00:22:34,919
Speaker 2: nonprofit sector. Hire where you need, especially when it comes

479
00:22:34,960 --> 00:22:39,120
Speaker 2: to accounting, get the support so that the first time

480
00:22:39,160 --> 00:22:40,880
Speaker 2: around you're not making those mistakes.

481
00:22:41,000 --> 00:22:44,159
Speaker 4: So when you had the narrow dal your mission statement,

482
00:22:44,160 --> 00:22:46,280
Speaker 4: like what was your revised mission statement?

483
00:22:46,400 --> 00:22:50,360
Speaker 2: So now the mission statement is helping foster and homeless

484
00:22:50,400 --> 00:22:54,639
Speaker 2: youth self comfort by providing comfort items for bedtime and

485
00:22:54,760 --> 00:22:57,280
Speaker 2: programs that inspires them to self soothe.

486
00:22:57,600 --> 00:23:01,320
Speaker 4: And that was okay, all right, So you have that,

487
00:23:01,640 --> 00:23:03,800
Speaker 4: you have to set it up as a business like

488
00:23:03,880 --> 00:23:04,480
Speaker 4: you have like an.

489
00:23:04,600 --> 00:23:08,680
Speaker 2: LLC setup, not an LLC, but it's the same steps

490
00:23:08,720 --> 00:23:11,320
Speaker 2: of like having to You don't have to trademark, but

491
00:23:11,359 --> 00:23:15,280
Speaker 2: I highly recommend it because the work of a nonprofit

492
00:23:15,359 --> 00:23:18,080
Speaker 2: easily inspires someone else to want to do similar work,

493
00:23:18,320 --> 00:23:20,240
Speaker 2: and they can. They can take your name and do

494
00:23:20,320 --> 00:23:23,400
Speaker 2: it in another state if they want to, So trademarking,

495
00:23:23,480 --> 00:23:27,480
Speaker 2: I highly recommend filing for the setup for the nonprofit

496
00:23:27,520 --> 00:23:29,720
Speaker 2: the same way you would with the LLC for your state,

497
00:23:30,600 --> 00:23:33,119
Speaker 2: and then applying for that five on one C three early.

498
00:23:33,280 --> 00:23:37,320
Speaker 2: If you expect or if you want to receive large funds.

499
00:23:37,520 --> 00:23:38,320
Speaker 5: It's a fee for that.

500
00:23:39,040 --> 00:23:41,520
Speaker 2: Yes, there's a fee. There's a fee for every application,

501
00:23:41,560 --> 00:23:43,840
Speaker 2: so you have to have some funds to get started.

502
00:23:43,880 --> 00:23:46,080
Speaker 2: When I applied in twenty twelve, I think that the

503
00:23:46,119 --> 00:23:48,840
Speaker 2: five on one S three application was like eight hundred dollars.

504
00:23:49,080 --> 00:23:50,960
Speaker 2: I'm not sure if it's increased since then, but yes,

505
00:23:51,000 --> 00:23:53,240
Speaker 2: you definitely need something in order to get started.

506
00:23:53,320 --> 00:23:56,080
Speaker 4: Okay, So you do the application, you get well as

507
00:23:56,119 --> 00:23:58,399
Speaker 4: the five oh one C three is going through the process,

508
00:23:58,400 --> 00:24:00,480
Speaker 4: because it could take up to a year. What what

509
00:24:00,560 --> 00:24:02,119
Speaker 4: else do you need to get off the ground to

510
00:24:02,119 --> 00:24:05,720
Speaker 4: start the actual charity everything?

511
00:24:05,840 --> 00:24:10,280
Speaker 2: So you need a website, you need a marketing plan,

512
00:24:11,119 --> 00:24:12,160
Speaker 2: you need a business plan.

513
00:24:12,320 --> 00:24:14,040
Speaker 5: Marketing plan. Can can we talk about that?

514
00:24:14,200 --> 00:24:14,400
Speaker 4: Yeah?

515
00:24:14,440 --> 00:24:15,520
Speaker 5: Because all right, how do you.

516
00:24:15,960 --> 00:24:18,040
Speaker 3: Before you even go into that, like, this is you

517
00:24:18,119 --> 00:24:21,000
Speaker 3: and someone else? Like the like who else is doing this?

518
00:24:21,200 --> 00:24:23,560
Speaker 2: So the co founder was my mother, but no she

519
00:24:24,560 --> 00:24:26,480
Speaker 2: she was living her best life in Florida. So my

520
00:24:26,520 --> 00:24:31,399
Speaker 2: mom was not involved in, you know, actually getting the

521
00:24:31,480 --> 00:24:33,679
Speaker 2: organization started. I was doing this on my own with

522
00:24:33,680 --> 00:24:37,640
Speaker 2: the help of friends who believed in me and the organization.

523
00:24:37,760 --> 00:24:40,680
Speaker 2: So that's the next step in like, and I'll get

524
00:24:40,680 --> 00:24:43,640
Speaker 2: back to marketing. But you need you need a marketing plan,

525
00:24:43,720 --> 00:24:47,160
Speaker 2: you need a business plan. You need a board of directors.

526
00:24:47,840 --> 00:24:49,760
Speaker 2: You need people that are going to hold you accountable,

527
00:24:50,040 --> 00:24:53,119
Speaker 2: which most people don't know. So when you're applying for

528
00:24:53,160 --> 00:24:55,320
Speaker 2: this paperwork, you can't just put your name on it.

529
00:24:55,400 --> 00:24:57,920
Speaker 2: If people are giving donations, the I r S wants

530
00:24:57,920 --> 00:25:00,640
Speaker 2: to know who else is tracking these dollars to make

531
00:25:00,680 --> 00:25:03,600
Speaker 2: sure that you're not out here spending these these funds

532
00:25:03,640 --> 00:25:06,359
Speaker 2: in the wrong way. So when I first started, and

533
00:25:06,359 --> 00:25:09,119
Speaker 2: I think most people when they start nonprofits, it's usually

534
00:25:09,160 --> 00:25:12,160
Speaker 2: people that are very connected to you as well as

535
00:25:12,160 --> 00:25:14,600
Speaker 2: the mission, and so they'll sign on to support you,

536
00:25:14,680 --> 00:25:17,520
Speaker 2: and that's usually how the board starts, and then eventually

537
00:25:17,720 --> 00:25:18,320
Speaker 2: it grows.

538
00:25:18,480 --> 00:25:20,919
Speaker 5: You have to have a boarder director, Yes, how many people?

539
00:25:21,119 --> 00:25:21,359
Speaker 2: Three?

540
00:25:22,560 --> 00:25:25,359
Speaker 4: Non negotiable, You have to you have to they have

541
00:25:25,480 --> 00:25:27,040
Speaker 4: to have titles or they just boarded director.

542
00:25:28,160 --> 00:25:30,360
Speaker 2: Yes, and they need titles. So you need a president,

543
00:25:30,920 --> 00:25:32,679
Speaker 2: you need a treasurer. You need a secretary.

544
00:25:33,080 --> 00:25:35,960
Speaker 3: That's New York State's stand it a federal New York state.

545
00:25:36,119 --> 00:25:40,800
Speaker 5: Okay, so all right, you have those three people. Those

546
00:25:40,800 --> 00:25:42,640
Speaker 5: people have to actually be active.

547
00:25:44,480 --> 00:25:47,679
Speaker 2: They should be actors. So here's the thing. It's like

548
00:25:48,240 --> 00:25:52,960
Speaker 2: it kindly recommended because they're putting themselves on the line

549
00:25:53,600 --> 00:25:56,560
Speaker 2: by signing that paperwork. Right, So if you have someone

550
00:25:56,640 --> 00:25:58,840
Speaker 2: signed as a secretary and it's your cousin, but they're

551
00:25:58,840 --> 00:26:01,800
Speaker 2: not actually doing the work work. If you get audited

552
00:26:01,880 --> 00:26:03,760
Speaker 2: or there is an issue, they're going to come looking

553
00:26:03,840 --> 00:26:06,479
Speaker 2: for you and your cousin. So everybody should understand how

554
00:26:06,480 --> 00:26:08,520
Speaker 2: serious it is when they are signing that paperwork.

555
00:26:08,920 --> 00:26:11,720
Speaker 4: Okay, can we talk about marketing? Yeah, so how do

556
00:26:11,760 --> 00:26:14,760
Speaker 4: you put together marketing plan for a nonprofit organization? Because

557
00:26:14,760 --> 00:26:17,880
Speaker 4: it's different, right, Like we're marketing let's say we want

558
00:26:17,920 --> 00:26:21,040
Speaker 4: to market our podcast, right, or you're marketing a product. Right,

559
00:26:21,560 --> 00:26:26,560
Speaker 4: it's a little different than marketing for a nonprofit because.

560
00:26:26,240 --> 00:26:27,080
Speaker 5: It's it's charity.

561
00:26:27,280 --> 00:26:29,800
Speaker 4: Yeah, so it's like you got to it's kind of

562
00:26:29,960 --> 00:26:32,960
Speaker 4: in my opinion, it's it's a little delicate walk because

563
00:26:33,240 --> 00:26:36,920
Speaker 4: you don't want to make it seem like you're selling something.

564
00:26:37,040 --> 00:26:39,680
Speaker 4: But obviously you need funds. We're gonna talk about fundraising,

565
00:26:39,720 --> 00:26:42,119
Speaker 4: but you need funds. So how do you how do

566
00:26:42,160 --> 00:26:42,879
Speaker 4: you how do you do that?

567
00:26:42,960 --> 00:26:44,359
Speaker 5: Like, how do you market for a charity?

568
00:26:45,000 --> 00:26:47,760
Speaker 2: I think the two most important things to consider when

569
00:26:47,840 --> 00:26:52,320
Speaker 2: marketing is who is your target audience? And then also

570
00:26:52,720 --> 00:26:55,439
Speaker 2: what do your donors need to see and understand in

571
00:26:55,600 --> 00:26:59,560
Speaker 2: order to give, So the more your donors know, the

572
00:26:59,560 --> 00:27:03,719
Speaker 2: more they will give. Period making sure that in everything

573
00:27:03,760 --> 00:27:07,199
Speaker 2: that you do, whether it's just utilizing social media, that

574
00:27:07,320 --> 00:27:11,840
Speaker 2: every image, every caption, every meme, everything that you're sharing

575
00:27:12,200 --> 00:27:16,400
Speaker 2: explains the mission clearly. Transparency is the number one thing

576
00:27:16,480 --> 00:27:21,560
Speaker 2: and trying to solicit donors. The second thing is making

577
00:27:21,640 --> 00:27:25,639
Speaker 2: sure that you are marketing towards the people that you

578
00:27:25,720 --> 00:27:28,800
Speaker 2: need to do the service right. So when I started

579
00:27:28,800 --> 00:27:33,000
Speaker 2: this organization, I wanted to market this towards people who

580
00:27:33,080 --> 00:27:35,879
Speaker 2: run the foster care agencies in New York City as

581
00:27:35,920 --> 00:27:38,600
Speaker 2: well as the homeless shelters, So figuring out what do

582
00:27:38,640 --> 00:27:40,639
Speaker 2: they need to see in order to understand what our

583
00:27:40,680 --> 00:27:43,639
Speaker 2: services are, and that's sometimes it's simply putting together a

584
00:27:43,760 --> 00:27:47,000
Speaker 2: kit that explains and breaks everything down. Here's the mission,

585
00:27:47,480 --> 00:27:51,440
Speaker 2: here's our values, here's our logo, here's our one year plan,

586
00:27:51,640 --> 00:27:54,760
Speaker 2: here's the program that we can provide or the curriculum,

587
00:27:54,800 --> 00:27:57,800
Speaker 2: just depending on what you want to do, and ironing

588
00:27:57,880 --> 00:28:00,080
Speaker 2: all of that out so that they can understand and

589
00:28:00,440 --> 00:28:02,320
Speaker 2: then they choose whether or not they want to work

590
00:28:02,359 --> 00:28:02,639
Speaker 2: with you.

591
00:28:03,440 --> 00:28:05,879
Speaker 3: So you're pretty much now I mean, you're not selling

592
00:28:05,920 --> 00:28:08,359
Speaker 3: in the sense of an item, but you're selling your

593
00:28:08,440 --> 00:28:10,920
Speaker 3: vision and your passion in the sense right yeah.

594
00:28:10,720 --> 00:28:13,800
Speaker 2: And making it clear. I mean, there's another nonprofit friend

595
00:28:13,800 --> 00:28:16,439
Speaker 2: of mine runs an organization called Kicks for the City.

596
00:28:16,640 --> 00:28:20,080
Speaker 2: It's a very simple mission. They give shoes to the homeless.

597
00:28:20,400 --> 00:28:23,840
Speaker 2: So when all of their packaging, they're showing photos, images

598
00:28:23,840 --> 00:28:28,199
Speaker 2: of sneakers, images of homeless. So people can just simply

599
00:28:28,240 --> 00:28:30,800
Speaker 2: connect the dots. Here's the mission, there's the value, and

600
00:28:30,840 --> 00:28:32,280
Speaker 2: here's what it looks like if you give.

601
00:28:32,960 --> 00:28:33,520
Speaker 5: It's easy.

602
00:28:33,760 --> 00:28:37,320
Speaker 4: So all right, So the biggest part of charity nonprofit

603
00:28:37,440 --> 00:28:39,320
Speaker 4: organization is that you have to have money.

604
00:28:39,440 --> 00:28:41,040
Speaker 5: Right. It's actually a business. Right.

605
00:28:41,080 --> 00:28:44,440
Speaker 4: That's something that people need to understand too. If you

606
00:28:44,440 --> 00:28:49,080
Speaker 4: think about running a nonprofit successful NOLA is that you

607
00:28:49,160 --> 00:28:50,680
Speaker 4: have to run it like a business because it is

608
00:28:50,720 --> 00:28:51,160
Speaker 4: a business.

609
00:28:51,200 --> 00:28:51,400
Speaker 5: Right.

610
00:28:52,520 --> 00:28:56,360
Speaker 4: So we're going to talk about funding. So nonprofits get

611
00:28:56,440 --> 00:28:59,800
Speaker 4: majority of their funding from donors. Right, how do you really.

612
00:28:59,680 --> 00:29:03,880
Speaker 2: Spend what way? Yeah? It depends. You can get a

613
00:29:03,960 --> 00:29:07,920
Speaker 2: majority through individual donors, through state funding, through federal funding.

614
00:29:09,840 --> 00:29:11,320
Speaker 2: Those are the three main ways.

615
00:29:11,400 --> 00:29:13,160
Speaker 5: Yeah, let's let's talk about donors.

616
00:29:13,240 --> 00:29:16,000
Speaker 4: Yeah, how does how would some what's the one on

617
00:29:16,000 --> 00:29:19,640
Speaker 4: one blueprint to attract individual donors, real the.

618
00:29:19,680 --> 00:29:23,280
Speaker 2: Men so that they understand the cause and make sure

619
00:29:23,280 --> 00:29:26,959
Speaker 2: that you are speaking to people who care about that mission,

620
00:29:27,200 --> 00:29:30,920
Speaker 2: that specific mission. So with Precious Dreams, I had to

621
00:29:30,960 --> 00:29:33,800
Speaker 2: find a way how do I connect the issues of

622
00:29:33,800 --> 00:29:36,440
Speaker 2: foster and homeless youth and make it relatable to someone

623
00:29:36,480 --> 00:29:38,920
Speaker 2: who's never been in those shoes. So the first thing

624
00:29:38,960 --> 00:29:42,440
Speaker 2: that we did was target parents, because parents understand the

625
00:29:42,480 --> 00:29:46,080
Speaker 2: importance of comfort items. So I remember my first year,

626
00:29:46,080 --> 00:29:47,600
Speaker 2: I would have meetings and one of the first questions

627
00:29:47,640 --> 00:29:51,360
Speaker 2: I asked was, do you have kids, what's their bedtime routine?

628
00:29:51,600 --> 00:29:53,720
Speaker 2: Do you read to them? What do they do? They

629
00:29:53,720 --> 00:29:57,000
Speaker 2: sleep in pajamas, And it immediately brings them to this

630
00:29:57,080 --> 00:29:59,360
Speaker 2: happy place of thinking of like what that looks like

631
00:29:59,400 --> 00:30:01,400
Speaker 2: for their kids and how important it is to them.

632
00:30:01,840 --> 00:30:06,720
Speaker 2: And then I would help them vision what a typical

633
00:30:06,800 --> 00:30:09,160
Speaker 2: night looks like in a homeless shelter, or what a

634
00:30:09,280 --> 00:30:11,520
Speaker 2: night looks like for a foster kid who's sleeping in

635
00:30:11,520 --> 00:30:14,200
Speaker 2: a room with five other families on a mattress that's

636
00:30:14,200 --> 00:30:19,400
Speaker 2: on the floor, And immediately they feel connected, you know,

637
00:30:20,360 --> 00:30:22,560
Speaker 2: and then they want to give, They want to save

638
00:30:22,960 --> 00:30:26,880
Speaker 2: someone because they can't understand how someone else could be

639
00:30:26,960 --> 00:30:28,960
Speaker 2: lacking what their child has or what they have that

640
00:30:29,000 --> 00:30:31,760
Speaker 2: they were taking for granted because they just did never

641
00:30:31,840 --> 00:30:33,600
Speaker 2: thought about the person who lacks.

642
00:30:33,840 --> 00:30:36,200
Speaker 3: It's a commonality, like we were all children at some point, Yeah,

643
00:30:36,200 --> 00:30:38,480
Speaker 3: and we probably all have going through some experience as

644
00:30:38,480 --> 00:30:40,160
Speaker 3: a child, whether it was like somebody putting you to

645
00:30:40,200 --> 00:30:43,560
Speaker 3: bed or the time routine. I want to go to

646
00:30:43,960 --> 00:30:46,880
Speaker 3: the fact of state funding and federal funding, so like

647
00:30:47,240 --> 00:30:50,280
Speaker 3: how does that work and are there acts or initiatives

648
00:30:50,280 --> 00:30:52,160
Speaker 3: that the state provides that just like you know what

649
00:30:52,200 --> 00:30:55,280
Speaker 3: I should target them or how do you go about it?

650
00:30:55,280 --> 00:31:00,000
Speaker 2: It depends on what you're doing. Again with the nonprofit,

651
00:31:00,320 --> 00:31:04,680
Speaker 2: so if you're providing a service for schools or for educators,

652
00:31:04,720 --> 00:31:07,680
Speaker 2: it's very easy to go after state funding. If you

653
00:31:07,840 --> 00:31:10,719
Speaker 2: are providing sneakers to the homeless, it's a little harder

654
00:31:10,760 --> 00:31:13,400
Speaker 2: to get those grants approved because they might not see

655
00:31:13,400 --> 00:31:16,760
Speaker 2: the importance in that work. So yeah, it just depends

656
00:31:16,800 --> 00:31:20,120
Speaker 2: on what you're doing. But those applications are available online.

657
00:31:20,720 --> 00:31:23,840
Speaker 2: There's a full list of the state money that's available,

658
00:31:24,160 --> 00:31:27,040
Speaker 2: federal money that's available, and you just have to see

659
00:31:27,080 --> 00:31:28,280
Speaker 2: whether or not you fall along.

660
00:31:28,560 --> 00:31:30,280
Speaker 4: So how important is grant writers?

661
00:31:31,520 --> 00:31:37,200
Speaker 2: Grant writers are very important. They're very very important, especially

662
00:31:37,240 --> 00:31:40,600
Speaker 2: if you don't have relationships with a lot of individual

663
00:31:40,640 --> 00:31:45,520
Speaker 2: donors because you need one or the other. Grant writers

664
00:31:45,560 --> 00:31:49,240
Speaker 2: and also researchers are another a whole nother animal because

665
00:31:49,360 --> 00:31:51,600
Speaker 2: a lot of times, and we learned this the hard way,

666
00:31:51,680 --> 00:31:54,280
Speaker 2: I thought, you know, let's find a grant writer. You

667
00:31:54,360 --> 00:31:56,920
Speaker 2: find the grant writer and they're like, okay, so who's

668
00:31:56,960 --> 00:31:59,960
Speaker 2: doing the grant research? Because that's a whole nother job.

669
00:32:00,200 --> 00:32:02,000
Speaker 3: Yeah, I'm not even heard of that side. What's their

670
00:32:02,080 --> 00:32:02,440
Speaker 3: job to.

671
00:32:02,400 --> 00:32:07,720
Speaker 2: Do to research? Yes, and it takes hours because there

672
00:32:08,080 --> 00:32:11,440
Speaker 2: are so many grants available, but there could be one

673
00:32:11,960 --> 00:32:15,760
Speaker 2: small thing in that grant, one requirement, and your organization

674
00:32:15,920 --> 00:32:18,360
Speaker 2: just doesn't fall under it. So making sure before you

675
00:32:18,400 --> 00:32:21,840
Speaker 2: waste anybody's time and they're writing this full proposal that

676
00:32:21,960 --> 00:32:25,080
Speaker 2: you fall in on all of the requirements that are

677
00:32:25,120 --> 00:32:27,000
Speaker 2: listed for that one specific grant.

678
00:32:27,360 --> 00:32:31,000
Speaker 4: And most of these grants government or private or like

679
00:32:31,040 --> 00:32:32,120
Speaker 4: a mixture of a mix.

680
00:32:32,320 --> 00:32:35,200
Speaker 2: Yeah, private, public, state, federal.

681
00:32:35,040 --> 00:32:37,040
Speaker 4: And it's you could just google and probably find a

682
00:32:37,040 --> 00:32:38,440
Speaker 4: lot as far as different.

683
00:32:39,600 --> 00:32:41,840
Speaker 2: Yeah, a lot of them are very public. Some are

684
00:32:41,920 --> 00:32:46,920
Speaker 2: invite only, which are harder to apply for. But so

685
00:32:46,960 --> 00:32:50,280
Speaker 2: there's a lot of private especially like family foundations, where

686
00:32:50,280 --> 00:32:54,760
Speaker 2: they've set up to give finances annually to different organizations,

687
00:32:55,160 --> 00:32:59,840
Speaker 2: but they don't want to have thousands of applications coming in.

688
00:33:00,000 --> 00:33:03,000
Speaker 2: They are over one point five million nonprofits in the

689
00:33:03,120 --> 00:33:06,360
Speaker 2: United States. So if you are a very small, like

690
00:33:06,440 --> 00:33:09,440
Speaker 2: three or four person run organization where you're trying to

691
00:33:09,520 --> 00:33:11,960
Speaker 2: just simply give out twenty thousand dollars a year, you

692
00:33:12,000 --> 00:33:15,360
Speaker 2: don't want one point five million people applying. And so

693
00:33:15,400 --> 00:33:17,760
Speaker 2: what they'll do is they'll restrict it to a certain

694
00:33:17,840 --> 00:33:21,560
Speaker 2: county or a certain state, and people will have to

695
00:33:21,680 --> 00:33:23,560
Speaker 2: know someone in order to get in. It's kind of

696
00:33:23,600 --> 00:33:26,240
Speaker 2: like like I don't want to say mafia, but like

697
00:33:26,280 --> 00:33:29,640
Speaker 2: you have to know somebody in order to even figure

698
00:33:29,640 --> 00:33:31,960
Speaker 2: out what their application process is to get in the door.

699
00:33:33,000 --> 00:33:35,200
Speaker 5: So where where does your funding come from?

700
00:33:35,600 --> 00:33:38,600
Speaker 2: Most of a majority of our funding comes from individual donors,

701
00:33:38,880 --> 00:33:42,959
Speaker 2: and that is a gift that I've been able to

702
00:33:43,000 --> 00:33:45,880
Speaker 2: receive because of the work that I've done. So in

703
00:33:46,080 --> 00:33:50,280
Speaker 2: having that history, that job history at places like Madison

704
00:33:50,280 --> 00:33:53,400
Speaker 2: Square Garden, where I've been able to develop relationships with

705
00:33:53,560 --> 00:33:56,520
Speaker 2: the one percent in New York City, or you know

706
00:33:56,560 --> 00:33:58,760
Speaker 2: the athletes and artists that come through and they're invited

707
00:33:58,800 --> 00:34:01,480
Speaker 2: to sit courtside at our game. The gary Ves of

708
00:34:01,520 --> 00:34:03,960
Speaker 2: the Internet, like all of those people I developed great

709
00:34:04,000 --> 00:34:07,400
Speaker 2: relationships with by them seeing my work ethic but then

710
00:34:07,440 --> 00:34:11,719
Speaker 2: also my character, seeing that I am someone who is

711
00:34:13,040 --> 00:34:16,760
Speaker 2: responsible but kind. And so when I approach those people

712
00:34:16,960 --> 00:34:21,520
Speaker 2: about giving to my nonprofit, the answer is yes more

713
00:34:21,600 --> 00:34:21,960
Speaker 2: than no.

714
00:34:22,640 --> 00:34:26,359
Speaker 4: So do you have because I like, I think Derek

715
00:34:26,360 --> 00:34:30,560
Speaker 4: ferguson Robinhood Dinner is like five thousand dollars minimum, It's

716
00:34:30,560 --> 00:34:32,640
Speaker 4: like five thousand dollars per plate to end. Yeah, and

717
00:34:32,760 --> 00:34:36,280
Speaker 4: it sold out. You can't get in and that's crazy.

718
00:34:36,320 --> 00:34:39,839
Speaker 4: But like how do you price? How do you ask

719
00:34:39,880 --> 00:34:41,880
Speaker 4: for money? And like do you do it in galas?

720
00:34:42,440 --> 00:34:44,080
Speaker 4: How do you know how much to ask for?

721
00:34:45,040 --> 00:34:52,839
Speaker 2: There's so many ways to fundraise, so many ways. So

722
00:34:52,920 --> 00:34:55,239
Speaker 2: one thing that's very important we talk. We go back

723
00:34:55,239 --> 00:34:58,960
Speaker 2: and talk about boards. Right, your board of directors should

724
00:34:59,000 --> 00:35:01,960
Speaker 2: be very diverse, and they should have a network far

725
00:35:02,040 --> 00:35:04,919
Speaker 2: beyond your reach so that they can go out as

726
00:35:04,960 --> 00:35:09,440
Speaker 2: ambassadors and promote your organization to receive funding from anyone

727
00:35:09,440 --> 00:35:13,799
Speaker 2: that they're connected to. Then you can utilize social media.

728
00:35:13,920 --> 00:35:15,680
Speaker 2: There's a lot of ways that you can raise money

729
00:35:15,719 --> 00:35:18,239
Speaker 2: on social media. There's a lot of platforms like give

730
00:35:18,320 --> 00:35:20,399
Speaker 2: smart dot com is a platform that you can pay

731
00:35:20,440 --> 00:35:23,680
Speaker 2: for where you can set up fundraising pages. But then

732
00:35:23,719 --> 00:35:26,080
Speaker 2: it also gives you text numbers, so like the Text

733
00:35:26,080 --> 00:35:28,600
Speaker 2: to give where you can send out a number and say,

734
00:35:28,600 --> 00:35:31,080
Speaker 2: if you text this number, you can donate twenty five

735
00:35:31,120 --> 00:35:34,799
Speaker 2: dollars instantly. That's a platform that allows you to do it.

736
00:35:35,760 --> 00:35:39,120
Speaker 2: Galas are very important. Selling a ticket to provide an

737
00:35:39,120 --> 00:35:42,160
Speaker 2: experience for somebody is the easiest way to fundraise. Who

738
00:35:42,160 --> 00:35:44,440
Speaker 2: doesn't want to come to an open bar experience or

739
00:35:44,440 --> 00:35:46,880
Speaker 2: to see a performer, to go out to have a

740
00:35:46,920 --> 00:35:50,719
Speaker 2: good time. So galas are honestly probably one of the biggest,

741
00:35:52,200 --> 00:35:55,800
Speaker 2: the biggest ways that nonprofits are able to generate funds,

742
00:35:56,080 --> 00:35:59,520
Speaker 2: especially for precious streams as. Definitely our go to every

743
00:35:59,600 --> 00:36:02,600
Speaker 2: year of an annual gala, yes, every fall.

744
00:36:03,400 --> 00:36:07,520
Speaker 4: So on the business side, how do you know? All right,

745
00:36:07,560 --> 00:36:11,040
Speaker 4: you run an organization, not you, but just anybody, right,

746
00:36:11,160 --> 00:36:16,400
Speaker 4: and that's your job. So you have to make a living,

747
00:36:16,520 --> 00:36:19,600
Speaker 4: You have to you know, provide for yourself, right, So

748
00:36:20,040 --> 00:36:23,080
Speaker 4: how do you know or what's the rule of thumb,

749
00:36:23,239 --> 00:36:25,279
Speaker 4: like how much money should you be taking for your

750
00:36:25,280 --> 00:36:28,680
Speaker 4: own personal It never really seems like it's right because

751
00:36:28,680 --> 00:36:30,160
Speaker 4: it's like a charity you don't want to take, but

752
00:36:30,200 --> 00:36:32,520
Speaker 4: it's still a job. But you're doing something, you know,

753
00:36:32,560 --> 00:36:35,200
Speaker 4: and you've got to get compensated for that obviously. So yeah,

754
00:36:35,520 --> 00:36:37,279
Speaker 4: especially like when you're the owner of it, because it's

755
00:36:37,360 --> 00:36:39,120
Speaker 4: up to you, like how do you determine, like how

756
00:36:39,200 --> 00:36:41,800
Speaker 4: much money you take from that as your personal salary?

757
00:36:42,239 --> 00:36:46,160
Speaker 2: So I think the most important word when it comes

758
00:36:46,200 --> 00:36:54,120
Speaker 2: to thriving in the nonprofit space is transparency, and annual

759
00:36:54,239 --> 00:36:57,799
Speaker 2: reports are important. An annual report is more than just

760
00:36:57,840 --> 00:36:59,600
Speaker 2: the nine to ninety which you need to fill out

761
00:36:59,600 --> 00:37:01,800
Speaker 2: every year so that the government knows how you're spending

762
00:37:01,800 --> 00:37:05,280
Speaker 2: your money. But an annual report will break down exactly

763
00:37:05,320 --> 00:37:08,880
Speaker 2: how much money went to operational costs, to programming, to

764
00:37:09,320 --> 00:37:12,720
Speaker 2: office supplies, to everything. And a lot of times big

765
00:37:12,760 --> 00:37:15,680
Speaker 2: donors want to see where every dollar went last year,

766
00:37:15,960 --> 00:37:18,600
Speaker 2: and if you can show that, then they will give more.

767
00:37:18,840 --> 00:37:20,960
Speaker 2: Like I said earlier, the more the more that a

768
00:37:21,000 --> 00:37:24,320
Speaker 2: donor knows, the more they will give. So we always

769
00:37:24,320 --> 00:37:26,919
Speaker 2: make sure that we're very transparent about what we give,

770
00:37:27,239 --> 00:37:29,840
Speaker 2: but then also making sure that they see the numbers

771
00:37:29,880 --> 00:37:33,080
Speaker 2: that they that they that they'd want to see, right, So, like,

772
00:37:33,600 --> 00:37:36,440
Speaker 2: if I'm giving a dollar, I want to know that

773
00:37:36,600 --> 00:37:38,759
Speaker 2: at least seventy five cents of my dollar is going

774
00:37:38,840 --> 00:37:41,720
Speaker 2: to go to the wards the children and the images

775
00:37:41,719 --> 00:37:44,319
Speaker 2: that you're showing me in this deck to that program

776
00:37:44,600 --> 00:37:48,319
Speaker 2: and so a precious dreams. It's interesting because I kind

777
00:37:48,320 --> 00:37:51,400
Speaker 2: of mimic an idea that I saw from Usher's foundation.

778
00:37:51,480 --> 00:37:56,080
Speaker 2: So Usher has the New Look Foundation, and I don't

779
00:37:56,080 --> 00:37:58,160
Speaker 2: know if they still do this, but years ago their

780
00:37:58,239 --> 00:38:01,920
Speaker 2: board was covering one hundred percent of the operational cost,

781
00:38:02,280 --> 00:38:05,760
Speaker 2: and so they marketed on the website that one hundred

782
00:38:05,800 --> 00:38:09,920
Speaker 2: percent of your donation goes to the programming, and that

783
00:38:10,000 --> 00:38:13,240
Speaker 2: will reel anybody in. So I went to my board.

784
00:38:13,280 --> 00:38:15,360
Speaker 2: This is actually how I was able to get approved

785
00:38:15,360 --> 00:38:17,760
Speaker 2: for a salary. I went to my board and said,

786
00:38:18,440 --> 00:38:20,239
Speaker 2: this is what I saw, and I think that this

787
00:38:20,280 --> 00:38:23,160
Speaker 2: is a great approach. And because we're only still at

788
00:38:23,200 --> 00:38:27,160
Speaker 2: like the sixty thousand dollars annual level, would you guys

789
00:38:27,200 --> 00:38:29,080
Speaker 2: be willing to put together.

790
00:38:30,000 --> 00:38:32,240
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Speaker 2: A cost so that this is this is how much

838
00:41:23,000 --> 00:41:25,680
Speaker 2: would go towards operational costs, and then this is how

839
00:41:25,760 --> 00:41:28,960
Speaker 2: much that you give to the organization every year. And

840
00:41:29,360 --> 00:41:32,520
Speaker 2: they voted, because voting is another thing that must happen

841
00:41:32,960 --> 00:41:35,719
Speaker 2: on your board. They voted, it was approved, and they

842
00:41:35,800 --> 00:41:40,440
Speaker 2: actually cover my salary. So when people donate to Precious Dreams,

843
00:41:40,719 --> 00:41:45,280
Speaker 2: none of that money goes to operational costs my board,

844
00:41:45,360 --> 00:41:50,080
Speaker 2: my boarder directors pocket out of their pocket. Yeah, which

845
00:41:50,120 --> 00:41:55,600
Speaker 2: says so much. Right, So, like the highest level, the

846
00:41:55,680 --> 00:41:59,520
Speaker 2: highest level of leadership at my organization believes in this

847
00:41:59,600 --> 00:42:03,080
Speaker 2: mission so much that out of pocket they pay for

848
00:42:03,200 --> 00:42:03,920
Speaker 2: my salary.

849
00:42:04,520 --> 00:42:07,680
Speaker 3: So if rule it THEMB, like if we're starting a nonprofit,

850
00:42:07,960 --> 00:42:10,200
Speaker 3: what would you say that percentage would be for a

851
00:42:10,239 --> 00:42:12,440
Speaker 3: nonprofit to have an operational course.

852
00:42:12,200 --> 00:42:16,480
Speaker 2: They're recommended accorded to according to like Charity Navigator, would

853
00:42:16,520 --> 00:42:21,040
Speaker 2: be forty percent should go towards operational costs and anything

854
00:42:21,080 --> 00:42:25,799
Speaker 2: outside of programming, everything else should go towards programming. And

855
00:42:25,840 --> 00:42:28,560
Speaker 2: then if it doesn't, they would they judge you. There's

856
00:42:28,600 --> 00:42:31,640
Speaker 2: a lot of like grading systems online for nonprofits, so

857
00:42:31,760 --> 00:42:35,359
Speaker 2: you you will get graded on a lower scale if

858
00:42:35,440 --> 00:42:37,719
Speaker 2: you are taking that money and putting it.

859
00:42:37,800 --> 00:42:39,960
Speaker 4: So we have if like a million dollars comes in,

860
00:42:40,080 --> 00:42:42,919
Speaker 4: four hundred thousand should go to operational costs, six hundred

861
00:42:42,960 --> 00:42:44,040
Speaker 4: dollars should go to the proper.

862
00:42:44,120 --> 00:42:46,520
Speaker 3: Ye, right, and that the operational cost always if you

863
00:42:46,560 --> 00:42:49,520
Speaker 3: have staff, which you obviously just a Plaska fall on

864
00:42:49,600 --> 00:42:50,080
Speaker 3: that list too.

865
00:42:50,640 --> 00:42:54,880
Speaker 2: Yeah. And also it's like just accountability and being smart

866
00:42:54,880 --> 00:42:57,520
Speaker 2: about how you spend that money because there's no rule

867
00:42:57,600 --> 00:43:01,000
Speaker 2: that says that you have to. But if you get

868
00:43:01,040 --> 00:43:02,959
Speaker 2: an audit from the I r S and they look

869
00:43:03,000 --> 00:43:05,080
Speaker 2: at how you're spending, they can pull that five on

870
00:43:05,120 --> 00:43:06,279
Speaker 2: one C three at any time.

871
00:43:06,680 --> 00:43:10,440
Speaker 5: Okay, all right, that was good. That was a lot

872
00:43:10,440 --> 00:43:11,120
Speaker 5: of good information.

873
00:43:11,600 --> 00:43:14,400
Speaker 3: Obviously some stuff that we're going to take advantage of

874
00:43:14,480 --> 00:43:15,080
Speaker 3: us hopefully.

875
00:43:15,160 --> 00:43:17,000
Speaker 4: Yeah. I mean that's that's the thing with our podcast.

876
00:43:17,040 --> 00:43:19,160
Speaker 4: We try to provide information for people. It's like how

877
00:43:19,200 --> 00:43:22,560
Speaker 4: to manual and then from NAR hopefully they'll be inspired

878
00:43:22,600 --> 00:43:24,920
Speaker 4: if they want to, you know, be inspired to you know,

879
00:43:25,000 --> 00:43:26,000
Speaker 4: seek more information.

880
00:43:26,080 --> 00:43:28,000
Speaker 5: But you know, it's like a It's like.

881
00:43:27,960 --> 00:43:30,120
Speaker 4: When your kid first rides a bike and you push them,

882
00:43:30,640 --> 00:43:32,400
Speaker 4: then they got to start riding on their own. But

883
00:43:32,680 --> 00:43:34,719
Speaker 4: sometimes what we lack, especially in our community, is the

884
00:43:35,120 --> 00:43:37,360
Speaker 4: first push. So we just get on a bike and

885
00:43:37,400 --> 00:43:39,080
Speaker 4: try to ride it, and then we just keep falling

886
00:43:39,120 --> 00:43:41,240
Speaker 4: off because we never had momentum.

887
00:43:41,360 --> 00:43:42,880
Speaker 5: Right, So knowledge is momentum.

888
00:43:42,960 --> 00:43:45,239
Speaker 4: Yeah, so if you have the right knowledge, then that

889
00:43:45,280 --> 00:43:48,240
Speaker 4: can propel you to heights unseen.

890
00:43:48,480 --> 00:43:52,080
Speaker 2: Absolutely. But even if your viewers don't want to start nonprofits,

891
00:43:52,160 --> 00:43:55,440
Speaker 2: I'm sure a lot of people who tune in make donations, right, So,

892
00:43:55,560 --> 00:43:57,680
Speaker 2: like there are certain things that you don't even know

893
00:43:57,760 --> 00:44:01,480
Speaker 2: about giving just because it's not out there, like the FML,

894
00:44:01,600 --> 00:44:04,960
Speaker 2: like the fair market no, the FMV the fair market

895
00:44:05,040 --> 00:44:09,720
Speaker 2: value of your donation. I recently produced this collaboration where

896
00:44:10,680 --> 00:44:14,480
Speaker 2: Champion and Complex created this sweatshirt, this limited edition sweatshirt

897
00:44:14,480 --> 00:44:17,240
Speaker 2: where one hundred percent of the proceeds went to Social works.

898
00:44:17,440 --> 00:44:20,799
Speaker 2: The sweatshirt was one hundred dollars. One hundred dollars went

899
00:44:20,840 --> 00:44:24,680
Speaker 2: to Social Works. However, a donor, anybody who purchased that

900
00:44:24,760 --> 00:44:28,280
Speaker 2: sweatshirt could not write off a one hundred dollars donation

901
00:44:28,800 --> 00:44:31,759
Speaker 2: because they received a sweatshirt that had a value of

902
00:44:31,800 --> 00:44:35,080
Speaker 2: seventy five dollars. So really you can only write off

903
00:44:35,120 --> 00:44:37,799
Speaker 2: the difference. Even when you go to a fundraiser, it's

904
00:44:37,800 --> 00:44:41,279
Speaker 2: a ticket is two hundred dollars. Somewhere on that invitational

905
00:44:41,320 --> 00:44:44,880
Speaker 2: on the website where you're purchasing the ticket, it'll say

906
00:44:45,280 --> 00:44:48,520
Speaker 2: FMV and very small letters. It's always small because most

907
00:44:48,560 --> 00:44:51,160
Speaker 2: people don't want the donor to know. It'll say the

908
00:44:51,280 --> 00:44:54,719
Speaker 2: level of the experience. So if you're going to an

909
00:44:54,719 --> 00:44:57,840
Speaker 2: open bar experience, it'll say your FMV is one hundred

910
00:44:57,840 --> 00:44:59,840
Speaker 2: and twenty five dollars. So if you're buying a t

911
00:45:00,080 --> 00:45:02,439
Speaker 2: get at two hundred dollars, you're only able to write

912
00:45:02,440 --> 00:45:03,279
Speaker 2: off some fis.

913
00:45:03,320 --> 00:45:06,200
Speaker 3: Depending on who's at that event, that FMV will go

914
00:45:06,320 --> 00:45:07,160
Speaker 3: up obviously.

915
00:45:06,880 --> 00:45:10,000
Speaker 2: Right, No, who's in attendance doesn't matter.

916
00:45:11,640 --> 00:45:14,239
Speaker 3: I'm just thinking like, if I know, right, if I

917
00:45:14,239 --> 00:45:15,680
Speaker 3: have Kanye there right, then.

918
00:45:15,640 --> 00:45:19,000
Speaker 2: If he's performing, yes, that's what I'm saying. So if

919
00:45:19,040 --> 00:45:22,320
Speaker 2: there's a performance, there's a value to that. If there's food,

920
00:45:22,360 --> 00:45:23,920
Speaker 2: there's a value to that, And then go.

921
00:45:23,960 --> 00:45:25,920
Speaker 3: Up to the sales that they're doing from their shows.

922
00:45:26,000 --> 00:45:29,719
Speaker 2: Yeah, and the nonprofits job is to be transparent and

923
00:45:29,960 --> 00:45:33,080
Speaker 2: let their donors know ahead of time what they're going

924
00:45:33,160 --> 00:45:34,880
Speaker 2: to get out of that experience, and then what is

925
00:45:34,920 --> 00:45:37,480
Speaker 2: the difference of what they can write off educational.

926
00:45:37,480 --> 00:45:39,560
Speaker 4: I didn't know that. I'm a financial vise. I never

927
00:45:39,640 --> 00:45:42,680
Speaker 4: knew that. My understanding, I thought, whatever you get the charity,

928
00:45:42,719 --> 00:45:44,200
Speaker 4: you just write off and it's one hundred percent.

929
00:45:44,400 --> 00:45:45,800
Speaker 2: A lot of people do that, and a lot of

930
00:45:45,800 --> 00:45:49,120
Speaker 2: people also don't even realize that they're not right. You know,

931
00:45:49,160 --> 00:45:51,600
Speaker 2: you're filling it out that you're writing off that much money.

932
00:45:51,600 --> 00:45:53,560
Speaker 2: But the I r S does a lot of checks,

933
00:45:53,719 --> 00:45:54,040
Speaker 2: so if you.

934
00:45:54,040 --> 00:45:55,799
Speaker 4: Ever get ordered at the I r S, they can

935
00:45:55,840 --> 00:45:56,760
Speaker 4: come back and say.

936
00:45:56,640 --> 00:46:00,319
Speaker 5: You absolutely wrote off one hundred.

937
00:46:00,400 --> 00:46:02,799
Speaker 4: For the dinner, but really you only get twenty five

938
00:46:02,880 --> 00:46:05,640
Speaker 4: dollars because the dinner was worth seventy five dollars. But

939
00:46:05,680 --> 00:46:07,480
Speaker 4: it's up to the charity to tell you to inform

940
00:46:07,480 --> 00:46:10,160
Speaker 4: you on that. If the charity doesn't inform you on that,

941
00:46:10,440 --> 00:46:11,920
Speaker 4: can that fall back on them?

942
00:46:12,200 --> 00:46:14,120
Speaker 2: It can. But the thing is most people don't know

943
00:46:14,160 --> 00:46:16,719
Speaker 2: that they're being informed by the small print. It's the

944
00:46:16,719 --> 00:46:18,560
Speaker 2: same way as you look at a website. I mean

945
00:46:18,600 --> 00:46:20,960
Speaker 2: on a commercial, you see that fine print on the

946
00:46:20,960 --> 00:46:23,880
Speaker 2: bottom that is not their responsibility if you don't read it.

947
00:46:24,000 --> 00:46:26,240
Speaker 3: Yeah, it's like the back of a ticket, like nobody

948
00:46:26,239 --> 00:46:28,600
Speaker 3: ever looks at it. Well, nobody nobody reads well, nobody

949
00:46:28,600 --> 00:46:30,160
Speaker 3: looks at the back of either it's it's like I'm here,

950
00:46:30,160 --> 00:46:30,719
Speaker 3: here's my things.

951
00:46:30,760 --> 00:46:31,000
Speaker 5: Yeah.

952
00:46:31,120 --> 00:46:32,879
Speaker 4: Facebook, when you sign up, there's like a whole thing.

953
00:46:32,920 --> 00:46:34,480
Speaker 4: We'll take it information will salt it?

954
00:46:34,960 --> 00:46:37,360
Speaker 3: Or the Apple update is like eleven pages wrong, nobody

955
00:46:37,480 --> 00:46:38,439
Speaker 3: is going to read it. Learn page.

956
00:46:38,520 --> 00:46:40,160
Speaker 5: But what are you're not going to do it?

957
00:46:40,560 --> 00:46:43,680
Speaker 3: Yeah, exactly, you quit the altern your charity.

958
00:46:43,719 --> 00:46:45,640
Speaker 5: You can have Apple. What are you gonna say, No,

959
00:46:45,680 --> 00:46:46,600
Speaker 5: I'm not gonna have an iPhone?

960
00:46:46,640 --> 00:46:49,600
Speaker 2: Yeah, and I hope I'm not discouraging people to give,

961
00:46:50,120 --> 00:46:52,160
Speaker 2: but definitely pay attention to that's good information.

962
00:46:52,200 --> 00:46:54,239
Speaker 4: I appreciate that because, like I said, that's one of thing

963
00:46:54,239 --> 00:46:56,200
Speaker 4: think of the podcast is that you know, even I

964
00:46:56,320 --> 00:46:59,160
Speaker 4: learned every single podcast, I learned something from the podcast,

965
00:46:59,200 --> 00:47:01,040
Speaker 4: so that something that I was.

966
00:47:00,960 --> 00:47:04,000
Speaker 5: Not aware of and I've learned something. So yeah.

967
00:47:04,480 --> 00:47:07,080
Speaker 4: But but any other form of like charity in the

968
00:47:07,200 --> 00:47:10,680
Speaker 4: in the regular form that's one hundred percent write off, right,

969
00:47:11,120 --> 00:47:11,640
Speaker 4: as long.

970
00:47:11,520 --> 00:47:14,480
Speaker 2: As there's nothing received in exchange. And that's why every

971
00:47:14,520 --> 00:47:16,960
Speaker 2: receipt usually says that at the bottom of the letter.

972
00:47:17,120 --> 00:47:19,840
Speaker 5: What about if you give close? If you give close,

973
00:47:19,960 --> 00:47:21,440
Speaker 5: it's like the value of the closes.

974
00:47:21,280 --> 00:47:22,840
Speaker 2: Right, It's not the value of when you purchase it

975
00:47:22,920 --> 00:47:24,680
Speaker 2: unless it's still brand new and it has a tag

976
00:47:24,719 --> 00:47:25,000
Speaker 2: on it.

977
00:47:25,000 --> 00:47:27,040
Speaker 4: It's the value of what it is now because like

978
00:47:27,239 --> 00:47:30,239
Speaker 4: Salvation Army, like they give you like a ticket.

979
00:47:30,560 --> 00:47:35,040
Speaker 3: Yeah, like what's it worth. That's all self taught, right,

980
00:47:35,080 --> 00:47:36,720
Speaker 3: you have to go through experience learning, yes.

981
00:47:37,440 --> 00:47:38,320
Speaker 5: And that plays in attack.

982
00:47:38,400 --> 00:47:41,520
Speaker 4: It's all all this stuff intertwined, so that plays into

983
00:47:41,560 --> 00:47:44,040
Speaker 4: taxes as well as a tax play. And that's why

984
00:47:44,040 --> 00:47:47,120
Speaker 4: a lot of wealthy people, you know, start foundations also.

985
00:47:46,960 --> 00:47:49,920
Speaker 5: Right, Yeah, can you talk about that briefly? We wasn't.

986
00:47:50,080 --> 00:47:51,840
Speaker 5: I wasn't really playing on talking about that. I just

987
00:47:51,840 --> 00:47:52,319
Speaker 5: thought about that.

988
00:47:52,360 --> 00:47:55,239
Speaker 4: A lot of athletes specifically, and entertainers and stuff, they

989
00:47:55,239 --> 00:47:59,239
Speaker 4: start foundations because it's a it's a.

990
00:47:58,400 --> 00:48:01,319
Speaker 5: Way for them to lower the taxable coming. It's attack shelter, right, M.

991
00:48:03,160 --> 00:48:06,520
Speaker 2: Yeah, yeah, absolutely, it's also a way for them to

992
00:48:07,560 --> 00:48:11,040
Speaker 2: This sounds terrible It's also a way for athletes to

993
00:48:11,080 --> 00:48:14,960
Speaker 2: have their name on something that someone else's funding. You know,

994
00:48:15,280 --> 00:48:17,920
Speaker 2: there's a lot of there's a lot of basketball clinics

995
00:48:17,920 --> 00:48:21,640
Speaker 2: that happen, and just because you see that particular celebrities

996
00:48:21,760 --> 00:48:24,680
Speaker 2: name on the clinic doesn't mean that there's not ten

997
00:48:24,760 --> 00:48:27,359
Speaker 2: other sponsors that are coming in and actually paying for it.

998
00:48:28,320 --> 00:48:30,319
Speaker 2: So of course you're going to get more support when

999
00:48:30,320 --> 00:48:31,880
Speaker 2: you have that big name. That's why a lot of

1000
00:48:31,880 --> 00:48:35,440
Speaker 2: smaller organizations, grassroots like like my own, will look after

1001
00:48:35,920 --> 00:48:38,839
Speaker 2: We'll seek ambassadors and celebrities to get behind our stuff

1002
00:48:38,840 --> 00:48:40,959
Speaker 2: because we know when people see that name, they give more.

1003
00:48:41,280 --> 00:48:41,920
Speaker 5: So how does that.

1004
00:48:41,880 --> 00:48:44,080
Speaker 4: Help them personally as far as they start a charity?

1005
00:48:44,120 --> 00:48:44,840
Speaker 4: How does that help.

1006
00:48:44,719 --> 00:48:45,880
Speaker 2: Them write offs?

1007
00:48:46,239 --> 00:48:47,760
Speaker 5: It's a rite offs for them personally.

1008
00:48:49,200 --> 00:48:51,320
Speaker 2: Yeah, it's a right offs. But so there's two parts

1009
00:48:51,360 --> 00:48:55,480
Speaker 2: to it. They get the rite offs by giving financially

1010
00:48:55,520 --> 00:49:00,720
Speaker 2: on their own, but then also it's a great marketing tool.

1011
00:49:00,920 --> 00:49:03,640
Speaker 2: You know, like I not only do this, but I

1012
00:49:03,680 --> 00:49:06,680
Speaker 2: also care and you don't have to be there to

1013
00:49:06,760 --> 00:49:09,839
Speaker 2: do it. So Usher, I'm just gonna throw that one

1014
00:49:09,840 --> 00:49:12,600
Speaker 2: out there again. Usher's New Luck. I've worked with that

1015
00:49:12,800 --> 00:49:15,879
Speaker 2: organization about three times. Now we've partnered on different things.

1016
00:49:15,880 --> 00:49:19,040
Speaker 2: I've never worked with Usher, but every time that we

1017
00:49:19,080 --> 00:49:21,120
Speaker 2: do anything and they post anything and it goes on

1018
00:49:21,160 --> 00:49:22,839
Speaker 2: the website, it's just Usher's new luck.

1019
00:49:23,000 --> 00:49:25,520
Speaker 4: All right, Well, that was very good information. In the

1020
00:49:25,560 --> 00:49:27,600
Speaker 4: next segment, we're going to talk about mental health, something

1021
00:49:27,640 --> 00:49:29,400
Speaker 4: that is very important in our community. We're also going

1022
00:49:29,440 --> 00:49:32,279
Speaker 4: to talk about your book and some of the things

1023
00:49:32,320 --> 00:49:34,400
Speaker 4: you got going on as well. All right, So in

1024
00:49:34,440 --> 00:49:36,719
Speaker 4: the last segment we are going to talk about a

1025
00:49:36,719 --> 00:49:38,759
Speaker 4: few different things, but I want to start the conversation

1026
00:49:38,800 --> 00:49:43,319
Speaker 4: with mental health. Mental health is something that is in

1027
00:49:43,440 --> 00:49:45,839
Speaker 4: season right now, and it's good. You see a lot

1028
00:49:45,840 --> 00:49:49,000
Speaker 4: of people Charlottemagne just just wrote a book about anxiety,

1029
00:49:49,600 --> 00:49:55,200
Speaker 4: and it's a conversation that is a long time coming, right,

1030
00:49:55,560 --> 00:49:58,680
Speaker 4: but it's something that is happening and it's encouraging because

1031
00:49:58,719 --> 00:50:02,240
Speaker 4: mental health is real. Mental illness is real, Mental illness

1032
00:50:02,360 --> 00:50:05,000
Speaker 4: is real, and all of these different things that come

1033
00:50:05,040 --> 00:50:05,680
Speaker 4: along with it.

1034
00:50:06,280 --> 00:50:08,359
Speaker 5: So you wrote a book.

1035
00:50:08,960 --> 00:50:12,040
Speaker 4: And it's about correct me if I'm wrong, but socially

1036
00:50:12,080 --> 00:50:14,000
Speaker 4: emotional disorder.

1037
00:50:15,000 --> 00:50:19,960
Speaker 2: Yes, So it's actually a book for teens and it's

1038
00:50:20,080 --> 00:50:25,160
Speaker 2: a guide to all of the support both mental, physical,

1039
00:50:26,160 --> 00:50:29,120
Speaker 2: challenges that they might be facing in school every day

1040
00:50:29,200 --> 00:50:32,120
Speaker 2: things where they need support, and they might not feel

1041
00:50:32,120 --> 00:50:34,800
Speaker 2: comfortable talking to an adult about all of that content.

1042
00:50:35,440 --> 00:50:38,600
Speaker 4: So working in charity, in the charity feld, especially with

1043
00:50:38,600 --> 00:50:45,120
Speaker 4: your foundation, where you're working with homeless youth and children

1044
00:50:45,120 --> 00:50:48,560
Speaker 4: and forth to care, right, obviously they have a lot

1045
00:50:48,600 --> 00:50:53,680
Speaker 4: of issues, right, So like the mental health effects, Like

1046
00:50:54,320 --> 00:50:55,279
Speaker 4: can you break that down?

1047
00:50:55,320 --> 00:50:57,319
Speaker 5: Because it's difficult, right, even if you're.

1048
00:50:57,239 --> 00:51:00,440
Speaker 4: From an environment that might not be the best namehood,

1049
00:51:00,560 --> 00:51:03,839
Speaker 4: it's still different if you have a family. It's hard

1050
00:51:03,840 --> 00:51:06,680
Speaker 4: for people to relate to somebody that doesn't have a family,

1051
00:51:06,719 --> 00:51:09,000
Speaker 4: Like that's one of the biggest things in life's family.

1052
00:51:09,040 --> 00:51:11,520
Speaker 4: Like every family is everything, right, So it's difficult for

1053
00:51:11,560 --> 00:51:15,120
Speaker 4: somebody to relate to somebody that doesn't have a family, right,

1054
00:51:15,239 --> 00:51:17,160
Speaker 4: Like can you talk about like what you've seen as

1055
00:51:17,200 --> 00:51:20,480
Speaker 4: far as the mental effects of children that they don't

1056
00:51:20,520 --> 00:51:22,600
Speaker 4: have family, they have like really broken families.

1057
00:51:22,960 --> 00:51:27,840
Speaker 2: Yeah, So it's interesting because I wasn't taught that growing

1058
00:51:27,920 --> 00:51:32,680
Speaker 2: up that family is everything. There's actually a line in

1059
00:51:32,680 --> 00:51:35,400
Speaker 2: my book, which for me personally is the most important

1060
00:51:35,400 --> 00:51:38,520
Speaker 2: line because it helps people understand why I am walking

1061
00:51:38,640 --> 00:51:42,960
Speaker 2: in this lane of purpose and it is most days

1062
00:51:43,040 --> 00:51:46,560
Speaker 2: I felt invisible, and that forced me to see myself.

1063
00:51:47,520 --> 00:51:51,480
Speaker 2: And so before I even started Precious Streams Foundation in

1064
00:51:51,520 --> 00:51:56,040
Speaker 2: twenty twelve, I understood that I needed to self comfort

1065
00:51:56,080 --> 00:51:59,520
Speaker 2: when I was dealing with adversity, that nobody was going

1066
00:51:59,560 --> 00:52:03,040
Speaker 2: to come and save me. And those were early lessons

1067
00:52:03,080 --> 00:52:03,840
Speaker 2: that I had learned.

1068
00:52:04,360 --> 00:52:07,799
Speaker 3: I think I liked the phrase that you used emotional independence,

1069
00:52:08,520 --> 00:52:09,640
Speaker 3: like that is so powerful.

1070
00:52:09,800 --> 00:52:14,080
Speaker 2: Yeah, And so I think that I could relate to

1071
00:52:14,840 --> 00:52:17,480
Speaker 2: the youth that I'm serving, not because I've ever been

1072
00:52:17,520 --> 00:52:21,319
Speaker 2: homeless or in foster care, but I had similar experiences

1073
00:52:21,320 --> 00:52:23,840
Speaker 2: with some of the adversity that they've faced. And I

1074
00:52:23,920 --> 00:52:27,480
Speaker 2: felt abandoned at times and I felt alone at times.

1075
00:52:27,520 --> 00:52:30,879
Speaker 2: And so a lot of people start that discovery of

1076
00:52:30,920 --> 00:52:34,040
Speaker 2: self care and understanding why they need it in their

1077
00:52:34,080 --> 00:52:36,560
Speaker 2: mid twenties or their late thirties, and that's usually when

1078
00:52:36,600 --> 00:52:39,759
Speaker 2: like the parents start to let go and you realize

1079
00:52:39,800 --> 00:52:42,440
Speaker 2: that you are on your own. But I was working

1080
00:52:42,440 --> 00:52:44,680
Speaker 2: with a population of people who needed to figure that

1081
00:52:44,719 --> 00:52:47,760
Speaker 2: out at twelve and thirteen, and they didn't have the answers,

1082
00:52:47,760 --> 00:52:49,520
Speaker 2: and they had a whole bunch of people around them

1083
00:52:49,520 --> 00:52:52,720
Speaker 2: who were being paid to ask questions and being paid

1084
00:52:52,840 --> 00:52:55,560
Speaker 2: to care and so that doesn't make it very easy

1085
00:52:55,560 --> 00:52:58,440
Speaker 2: for you to trust. Now. While yes, they're around some

1086
00:52:58,560 --> 00:53:00,880
Speaker 2: amazing people, there's some soul workers out here with the

1087
00:53:00,880 --> 00:53:03,919
Speaker 2: biggest hearts in the world. But for a youth who

1088
00:53:04,120 --> 00:53:08,440
Speaker 2: has trust issues and doesn't feel comfortable opening up, who

1089
00:53:08,520 --> 00:53:12,160
Speaker 2: are they going to talk to? And so I understood

1090
00:53:12,160 --> 00:53:15,160
Speaker 2: how important that work was in twenty twelve, when people

1091
00:53:15,200 --> 00:53:19,399
Speaker 2: weren't really talking about self care and mental health. We

1092
00:53:19,400 --> 00:53:22,280
Speaker 2: were trying to teach these children how do you deal

1093
00:53:22,320 --> 00:53:23,520
Speaker 2: with bad days?

1094
00:53:24,080 --> 00:53:24,319
Speaker 3: You know?

1095
00:53:24,440 --> 00:53:25,440
Speaker 2: So we started early.

1096
00:53:25,719 --> 00:53:29,080
Speaker 3: Yeah, I mean just working in the inner cities. It's tough,

1097
00:53:29,160 --> 00:53:30,880
Speaker 3: right like that there's not a lot of funding for

1098
00:53:30,920 --> 00:53:34,719
Speaker 3: social workers or school counselors, and you have populations of

1099
00:53:34,800 --> 00:53:37,239
Speaker 3: you know, school populations five thousand kids, right, and you

1100
00:53:37,440 --> 00:53:40,760
Speaker 3: have two social workers, like they can't personally touch every kid,

1101
00:53:41,080 --> 00:53:43,640
Speaker 3: and so it's really tough. And it makes me think

1102
00:53:43,680 --> 00:53:46,440
Speaker 3: of like last year when Meek put out that song Trauma,

1103
00:53:46,920 --> 00:53:49,400
Speaker 3: and he kind of said something during I think one

1104
00:53:49,440 --> 00:53:52,600
Speaker 3: of his interviews. He was like, our trauma gets overlooked.

1105
00:53:52,760 --> 00:53:55,200
Speaker 3: Like the inner city kids, their trauma is completely overlooked.

1106
00:53:55,200 --> 00:53:57,680
Speaker 3: There's plenty of kids who were probably suffering from PTSD,

1107
00:53:58,200 --> 00:54:01,759
Speaker 3: and it's looked differently like somebody that comes home from

1108
00:54:01,760 --> 00:54:04,480
Speaker 3: war and it lost you know, their friend and war

1109
00:54:04,840 --> 00:54:08,920
Speaker 3: tragically they get diagnosed. Whereas kids who might lose their

1110
00:54:08,960 --> 00:54:12,880
Speaker 3: best friend right the day before, or lose their sister

1111
00:54:13,000 --> 00:54:15,760
Speaker 3: or their cousin, it's just like go back to school

1112
00:54:15,760 --> 00:54:18,440
Speaker 3: and maybe you know, somebody will memorialize them with a

1113
00:54:18,480 --> 00:54:20,799
Speaker 3: T shirt or candles, and it's just like, wait, this

1114
00:54:20,840 --> 00:54:24,439
Speaker 3: is really happening, and that's happening every single day. It's

1115
00:54:24,440 --> 00:54:27,279
Speaker 3: like with the work that you're doing, is like, I mean,

1116
00:54:27,320 --> 00:54:32,680
Speaker 3: it's beyond overdue. Yeah, but like the vision for it,

1117
00:54:32,680 --> 00:54:36,480
Speaker 3: it started with you obviously having a relationship and having

1118
00:54:36,560 --> 00:54:38,960
Speaker 3: some trauma going on with your own personal life. You

1119
00:54:38,960 --> 00:54:40,000
Speaker 3: want to go into that a little bit.

1120
00:54:40,080 --> 00:54:43,919
Speaker 2: Yeah, So I had a very unique upbringing. I grew

1121
00:54:44,000 --> 00:54:47,560
Speaker 2: up in a single parent home with my father and

1122
00:54:47,640 --> 00:54:51,160
Speaker 2: my older brother. My mom left when I was about six,

1123
00:54:51,920 --> 00:54:54,440
Speaker 2: and there's a situation that I talk about in the

1124
00:54:54,480 --> 00:54:58,880
Speaker 2: book where there was a domestic violence that I had witnessed,

1125
00:54:59,280 --> 00:55:02,359
Speaker 2: and then shortly after that, my mom was forced out

1126
00:55:02,360 --> 00:55:06,839
Speaker 2: of the home. In most instances, you know, kids would

1127
00:55:06,920 --> 00:55:11,240
Speaker 2: typically be with their with their mothers. I was raised

1128
00:55:11,239 --> 00:55:14,439
Speaker 2: by my father, who suffered from depression for at least

1129
00:55:14,520 --> 00:55:18,560
Speaker 2: twelve years, and so my house was silent at all

1130
00:55:18,640 --> 00:55:22,520
Speaker 2: times unless there was music on. There was no like hellos,

1131
00:55:22,760 --> 00:55:25,160
Speaker 2: how was your days? And we just we didn't talk

1132
00:55:25,200 --> 00:55:28,920
Speaker 2: about feelings. It was. It was difficult, especially for me

1133
00:55:28,960 --> 00:55:31,719
Speaker 2: as someone who's like super optimistic and I was all

1134
00:55:31,760 --> 00:55:38,520
Speaker 2: excited about life. So no, and I don't think that

1135
00:55:38,640 --> 00:55:40,959
Speaker 2: he was very aware of it until he actually read

1136
00:55:41,000 --> 00:55:44,400
Speaker 2: my book, because and that's a whole nother issue, so

1137
00:55:44,880 --> 00:55:46,440
Speaker 2: you know, and I don't want to jump around, but

1138
00:55:46,480 --> 00:55:49,840
Speaker 2: for me, I lived in a very dark space for

1139
00:55:49,880 --> 00:55:53,080
Speaker 2: a long time, and and I would spend time looking

1140
00:55:53,120 --> 00:55:56,840
Speaker 2: in the mirror and not seeing myself physically, but trying

1141
00:55:56,880 --> 00:55:59,080
Speaker 2: to figure out who I was and why I was

1142
00:55:59,120 --> 00:56:01,680
Speaker 2: so different and what I needed in order to hold

1143
00:56:01,719 --> 00:56:04,439
Speaker 2: on to that happiness, paying attention to what was going

1144
00:56:04,440 --> 00:56:06,440
Speaker 2: on around me and how I could be different so

1145
00:56:06,480 --> 00:56:09,040
Speaker 2: that I could have a better outcome. But I think

1146
00:56:09,360 --> 00:56:13,200
Speaker 2: in not understanding what your needs are or how other

1147
00:56:13,200 --> 00:56:19,440
Speaker 2: people are experiencing you is because of our own cultural

1148
00:56:19,480 --> 00:56:23,120
Speaker 2: generations of trauma and us feeling like we have to

1149
00:56:23,160 --> 00:56:27,440
Speaker 2: be suppressed and we cannot share what we're feeling. You

1150
00:56:27,560 --> 00:56:31,080
Speaker 2: have to just keep those emotions to yourself and carrying on.

1151
00:56:31,640 --> 00:56:34,720
Speaker 2: You know, in a lot of households, there's two rules.

1152
00:56:34,760 --> 00:56:36,720
Speaker 2: It's what happens in this house stays in this house.

1153
00:56:37,000 --> 00:56:39,200
Speaker 2: So nobody's actually going to get the professional help that

1154
00:56:39,239 --> 00:56:42,319
Speaker 2: they need. And children are not opening up to their

1155
00:56:42,440 --> 00:56:45,520
Speaker 2: teachers and their social workers about what's happening. But then

1156
00:56:45,600 --> 00:56:49,480
Speaker 2: also for parents, you know, you just have to put

1157
00:56:49,520 --> 00:56:51,320
Speaker 2: on a face and keep it moving, and things happen

1158
00:56:51,360 --> 00:56:54,000
Speaker 2: and you just don't talk about it. And now we're

1159
00:56:54,000 --> 00:56:58,080
Speaker 2: in a beautiful space where our people are seeing that

1160
00:56:58,400 --> 00:57:00,600
Speaker 2: there are these challenges that need to be dressed, and

1161
00:57:00,640 --> 00:57:02,520
Speaker 2: I'm going to start doing the work on me so

1162
00:57:02,560 --> 00:57:05,919
Speaker 2: that I can break this generational trauma and then help

1163
00:57:05,960 --> 00:57:06,839
Speaker 2: my children heal.

1164
00:57:07,360 --> 00:57:09,759
Speaker 3: It was a colleague of mindset, something brilliant. I never

1165
00:57:09,760 --> 00:57:11,400
Speaker 3: even thought of it till he actually said it. He

1166
00:57:11,480 --> 00:57:15,520
Speaker 3: was like, when a kid enters school at kindergarten, we

1167
00:57:15,600 --> 00:57:18,240
Speaker 3: know they're upset because they cry, right, We know that

1168
00:57:18,440 --> 00:57:20,400
Speaker 3: you know they missed their mom because they'll cry or

1169
00:57:20,440 --> 00:57:22,720
Speaker 3: they'll tell us. Right, that kid, when he gets to

1170
00:57:22,760 --> 00:57:25,160
Speaker 3: fifth grade, we'll have no idea how he feels or

1171
00:57:25,240 --> 00:57:27,400
Speaker 3: how she feels, and when we ask, they'll say I'm

1172
00:57:27,440 --> 00:57:30,560
Speaker 3: okay because they've never been trained or they've never had

1173
00:57:30,600 --> 00:57:34,200
Speaker 3: to experience it express themselves like, hey, I'm not having

1174
00:57:34,200 --> 00:57:36,320
Speaker 3: the greatest days. It's just not something that happens. So

1175
00:57:36,400 --> 00:57:38,680
Speaker 3: that same kid who came in at kindergarten was crying

1176
00:57:38,960 --> 00:57:41,160
Speaker 3: by the time that in eighth grade. It's like if

1177
00:57:41,160 --> 00:57:43,680
Speaker 3: they've never had any dialogue about how they feel or

1178
00:57:44,320 --> 00:57:46,760
Speaker 3: had an avenue to express it, you can see where

1179
00:57:46,800 --> 00:57:49,320
Speaker 3: the social emotional piece can just be completely off.

1180
00:57:49,480 --> 00:57:52,040
Speaker 2: Yeah, and it's from not having the experience of knowing

1181
00:57:52,080 --> 00:57:54,760
Speaker 2: that when you share, things can get better. I think

1182
00:57:54,760 --> 00:57:57,680
Speaker 2: that's what the fear is, you know, Like the fear

1183
00:57:57,840 --> 00:58:01,040
Speaker 2: is how will this information be received by others? But

1184
00:58:01,520 --> 00:58:04,840
Speaker 2: now we're seeing that when you speak and when you release,

1185
00:58:05,280 --> 00:58:07,680
Speaker 2: it's good for you and sometimes it can help you

1186
00:58:08,080 --> 00:58:10,840
Speaker 2: get out of the situation that you're in if it's necessary.

1187
00:58:11,520 --> 00:58:13,560
Speaker 4: So you said something else interesting, so that you learned

1188
00:58:13,600 --> 00:58:14,720
Speaker 4: how to self comfort?

1189
00:58:15,840 --> 00:58:16,720
Speaker 5: What does that mean?

1190
00:58:17,200 --> 00:58:20,280
Speaker 2: Self comfort is so I say in my book, one

1191
00:58:20,280 --> 00:58:22,880
Speaker 2: example of that is we're taught to cry on the

1192
00:58:22,920 --> 00:58:28,040
Speaker 2: shoulder of someone else, but my tears, all of our

1193
00:58:28,120 --> 00:58:32,720
Speaker 2: tears fall where on you, they fall on us. And

1194
00:58:32,800 --> 00:58:36,240
Speaker 2: so the first person that you need to speak to

1195
00:58:36,880 --> 00:58:40,240
Speaker 2: is yourself, because that is the person you're going to

1196
00:58:40,320 --> 00:58:43,840
Speaker 2: have the most honest conversation with. Before you call someone

1197
00:58:43,840 --> 00:58:46,600
Speaker 2: else and tell your side of the story. You actually

1198
00:58:46,680 --> 00:58:50,000
Speaker 2: know the whole side, and there's no getting around that.

1199
00:58:50,480 --> 00:58:55,400
Speaker 2: So talking to yourself about what you're experiencing, listening to

1200
00:58:55,440 --> 00:58:59,880
Speaker 2: how you're feeling, and then figuring out positive ways to react.

1201
00:59:00,440 --> 00:59:02,960
Speaker 2: So in self comforting, what we teach to the youth

1202
00:59:03,080 --> 00:59:05,400
Speaker 2: is when you're having a bad day, what do you do?

1203
00:59:06,000 --> 00:59:09,080
Speaker 2: What are your options? And the responses that we'll get

1204
00:59:09,320 --> 00:59:13,200
Speaker 2: is I'll punch a wall. Some kids will honestly say

1205
00:59:13,200 --> 00:59:17,080
Speaker 2: they bully others, or they'll fight with their sibling. And

1206
00:59:17,120 --> 00:59:20,560
Speaker 2: then some kids will say, I read a book all write,

1207
00:59:21,040 --> 00:59:24,280
Speaker 2: I'll go walk, or I'll take a nap. And so

1208
00:59:24,480 --> 00:59:27,800
Speaker 2: our job at Precious Dreams Foundation is helping them understand

1209
00:59:28,160 --> 00:59:29,760
Speaker 2: that those are the things that you need to hold

1210
00:59:29,840 --> 00:59:32,080
Speaker 2: on to now and carry them with you for the

1211
00:59:32,120 --> 00:59:35,560
Speaker 2: rest of your life, because if I am the person

1212
00:59:35,600 --> 00:59:38,440
Speaker 2: that you rely on for comfort and something happens to me,

1213
00:59:39,080 --> 00:59:39,840
Speaker 2: you'll be lost.

1214
00:59:40,520 --> 00:59:42,440
Speaker 3: That's like one of one of the phrases that Shady

1215
00:59:42,440 --> 00:59:44,000
Speaker 3: always says to me. He was like, you're always gonna

1216
00:59:44,040 --> 00:59:46,400
Speaker 3: need other people, but you have yourself. Like, so start

1217
00:59:46,400 --> 00:59:46,880
Speaker 3: with yourself.

1218
00:59:46,920 --> 00:59:49,520
Speaker 2: Yeah, start with yourself first. Love yourself first, and it

1219
00:59:49,560 --> 00:59:50,880
Speaker 2: makes everything else easier.

1220
00:59:52,040 --> 00:59:54,440
Speaker 4: You always need somebody, but all you got is yourself.

1221
00:59:54,480 --> 00:59:56,200
Speaker 4: That's the phrase, because at the end of the day,

1222
00:59:56,240 --> 00:59:58,840
Speaker 4: the soul you really have, because it's not even like you,

1223
00:59:59,280 --> 01:00:01,440
Speaker 4: it's just respect to your friends and family. But you

1224
01:00:01,520 --> 01:00:03,360
Speaker 4: can't fully rely on another person.

1225
01:00:03,840 --> 01:00:04,000
Speaker 5: Right.

1226
01:00:04,080 --> 01:00:08,040
Speaker 4: I might really need Troy and he might have every

1227
01:00:08,120 --> 01:00:10,480
Speaker 4: full intention to help me, but he might just not

1228
01:00:10,560 --> 01:00:12,960
Speaker 4: be able to do it, yeah, for whatever reason. Right,

1229
01:00:13,040 --> 01:00:15,320
Speaker 4: So it's like at the end of the day, you know,

1230
01:00:15,400 --> 01:00:18,760
Speaker 4: at the very least, you're gonna be there. Everybody might

1231
01:00:18,800 --> 01:00:21,480
Speaker 4: not be there geographically, they just it just might be

1232
01:00:21,520 --> 01:00:24,240
Speaker 4: a situation where they might have all the great intentions

1233
01:00:24,240 --> 01:00:26,280
Speaker 4: in the world to be there, but they just can't

1234
01:00:26,280 --> 01:00:29,200
Speaker 4: do it for you. So I think that that's as

1235
01:00:29,280 --> 01:00:32,480
Speaker 4: powerful to It's like Michael Jackson said, man in the mirror, right,

1236
01:00:32,480 --> 01:00:33,720
Speaker 4: Like you gotta look at the man in the mirror,

1237
01:00:33,800 --> 01:00:36,160
Speaker 4: the woman in the mirror first. So like when did

1238
01:00:36,200 --> 01:00:38,960
Speaker 4: you become into that realization as far as to say, okay,

1239
01:00:40,120 --> 01:00:41,960
Speaker 4: I want to well, not even what we wanted to

1240
01:00:41,960 --> 01:00:44,960
Speaker 4: help kids, because obviously, you know, you you realized, you know,

1241
01:00:44,960 --> 01:00:46,800
Speaker 4: as far as your upbringing and stuff like that, like did.

1242
01:00:46,640 --> 01:00:48,320
Speaker 5: You do that in your teenage years? You do that?

1243
01:00:48,480 --> 01:00:52,040
Speaker 4: Like as you graduated, well, as you left college, like,

1244
01:00:52,280 --> 01:00:54,280
Speaker 4: at what point did you start to realize, like maybe

1245
01:00:54,280 --> 01:00:59,160
Speaker 4: my upbringing wasn't the most beneficial and I, you know,

1246
01:00:59,720 --> 01:01:01,400
Speaker 4: kind of have to look at some things.

1247
01:01:02,320 --> 01:01:06,640
Speaker 2: I actually didn't really think about it until I started

1248
01:01:06,720 --> 01:01:11,760
Speaker 2: the nonprofit. Unless you're comparing your situation to others, you

1249
01:01:11,760 --> 01:01:15,240
Speaker 2: don't really understand as a child what you should or

1250
01:01:15,240 --> 01:01:18,720
Speaker 2: shouldn't have, and so you know, yeah, there were days

1251
01:01:18,760 --> 01:01:20,880
Speaker 2: where I was hungry. But I didn't realize that that

1252
01:01:21,040 --> 01:01:23,800
Speaker 2: wasn't normal until I got older and started having conversations

1253
01:01:23,840 --> 01:01:27,160
Speaker 2: with other people, you know, like and it's crazy because

1254
01:01:27,280 --> 01:01:32,240
Speaker 2: when I started the organization, in listening closely to the

1255
01:01:32,320 --> 01:01:35,160
Speaker 2: youth tell their stories, I started thinking to myself and

1256
01:01:35,200 --> 01:01:38,400
Speaker 2: I was like, wow, I didn't have ac or he either,

1257
01:01:38,760 --> 01:01:40,800
Speaker 2: like you know, and I was like, that wasn't that

1258
01:01:40,880 --> 01:01:41,560
Speaker 2: wasn't normal.

1259
01:01:41,760 --> 01:01:43,360
Speaker 5: You know, it's crazy.

1260
01:01:43,360 --> 01:01:45,720
Speaker 4: It's crazy act you say that because I was telling somebody,

1261
01:01:46,240 --> 01:01:48,840
Speaker 4: like a few months ago, like I went to one

1262
01:01:48,840 --> 01:01:51,680
Speaker 4: of my good friends Indian and he had a wedding,

1263
01:01:51,760 --> 01:01:54,000
Speaker 4: and anybody's familiar with Indian wedding, it's like a whole

1264
01:01:54,080 --> 01:01:57,760
Speaker 4: week thing, Like it's like four days celebration, and it

1265
01:01:57,800 --> 01:01:59,960
Speaker 4: was like a whole thing. And they did a more

1266
01:02:00,080 --> 01:02:02,200
Speaker 4: movie and it was it was really dope, right, But

1267
01:02:02,760 --> 01:02:07,080
Speaker 4: seeing that, seeing the tradition that they had as as

1268
01:02:07,440 --> 01:02:09,560
Speaker 4: as a people and just seeing the love that they

1269
01:02:09,560 --> 01:02:11,760
Speaker 4: have for each other, it was like it really made

1270
01:02:11,800 --> 01:02:16,240
Speaker 4: me think, like growing up, a lot of times, you see,

1271
01:02:16,680 --> 01:02:20,320
Speaker 4: we're so used to like relationships being dysfunctional. You don't

1272
01:02:20,400 --> 01:02:24,160
Speaker 4: realize that it's dysfunctional because you just think that that's normal.

1273
01:02:25,920 --> 01:02:27,720
Speaker 5: Exactly. You might be in it yourself.

1274
01:02:27,760 --> 01:02:29,760
Speaker 4: And it's like after a few bad relationships and you

1275
01:02:29,760 --> 01:02:32,080
Speaker 4: see all your friends in that type of relationship, you're thinking,

1276
01:02:32,840 --> 01:02:35,080
Speaker 4: you know, a curse out here, and fight are not

1277
01:02:35,240 --> 01:02:38,160
Speaker 4: that bad, you get cheated on it, it's normal, Like

1278
01:02:38,200 --> 01:02:41,520
Speaker 4: that's not really nothing really bad, And I at and

1279
01:02:41,560 --> 01:02:43,800
Speaker 4: then you see something from a totally different perspective and

1280
01:02:43,800 --> 01:02:45,760
Speaker 4: you're like, wait, this is not.

1281
01:02:45,800 --> 01:02:49,760
Speaker 2: Normal, Like this is the same reason why you know

1282
01:02:49,960 --> 01:02:54,040
Speaker 2: people like you and I provide opportunities for you because

1283
01:02:54,120 --> 01:02:56,880
Speaker 2: a lot of people will never leave the neighborhood that

1284
01:02:56,920 --> 01:03:00,360
Speaker 2: they're comfortable in because they haven't experienced anything else. So

1285
01:03:00,400 --> 01:03:02,560
Speaker 2: they don't know that they should be traveling, or they

1286
01:03:02,560 --> 01:03:04,800
Speaker 2: don't know what can be offered if they leave this

1287
01:03:04,960 --> 01:03:07,280
Speaker 2: job and you know, try something new.

1288
01:03:07,440 --> 01:03:10,320
Speaker 3: It's like I call it, We're like the real exposure programs,

1289
01:03:10,440 --> 01:03:12,720
Speaker 3: Like we are exposing them to things they've never seen.

1290
01:03:12,880 --> 01:03:15,880
Speaker 3: We just took some kids to the Wells Fargo trading desk,

1291
01:03:16,000 --> 01:03:17,600
Speaker 3: like I've never been there, you know what I mean.

1292
01:03:17,600 --> 01:03:19,320
Speaker 3: So like a kid at fourteen, I can imagine what

1293
01:03:19,360 --> 01:03:20,880
Speaker 3: that's going to do for his future. Or when we

1294
01:03:21,160 --> 01:03:23,040
Speaker 3: took him down to Morgan Stanley trading desk, it's like

1295
01:03:23,840 --> 01:03:25,320
Speaker 3: I actually knew the guy who was there. I'm like,

1296
01:03:25,320 --> 01:03:26,800
Speaker 3: I don't even know you worked here, you know what

1297
01:03:26,800 --> 01:03:29,640
Speaker 3: I'm saying. And like a kid at fourteen again seeing that,

1298
01:03:30,120 --> 01:03:32,360
Speaker 3: who knows what that'll lead to him in the well

1299
01:03:32,400 --> 01:03:35,720
Speaker 3: of Finance or just in any career that he pursues,

1300
01:03:35,760 --> 01:03:36,120
Speaker 3: you know what I mean.

1301
01:03:36,160 --> 01:03:37,720
Speaker 2: So that exposure is so important.

1302
01:03:37,800 --> 01:03:40,000
Speaker 3: Yeah, Like like we said the other day, like we

1303
01:03:41,200 --> 01:03:43,560
Speaker 3: did an episode, the last episode in Africa, but it

1304
01:03:43,600 --> 01:03:47,080
Speaker 3: was important that I took the kids to the Brooklyn

1305
01:03:47,160 --> 01:03:51,440
Speaker 3: Museum to see that Ancient and Jesus Ancient Egypt exhibit

1306
01:03:51,480 --> 01:03:54,080
Speaker 3: because it was like, they need to know this history, right.

1307
01:03:54,120 --> 01:03:55,400
Speaker 3: I don't know if this is going to be covered

1308
01:03:55,440 --> 01:03:57,400
Speaker 3: in social studies. I can't risk the fact that it

1309
01:03:57,480 --> 01:03:59,280
Speaker 3: might not be. So let's give it to him. Now

1310
01:04:00,040 --> 01:04:02,400
Speaker 3: what they'll do with it, who knows. Yeah, but the

1311
01:04:02,440 --> 01:04:04,320
Speaker 3: exposure is a key pieest h.

1312
01:04:04,480 --> 01:04:06,920
Speaker 5: Yeah for sure. So all right, we'll talk about the book.

1313
01:04:06,960 --> 01:04:10,000
Speaker 4: But you said something interesting as far as how you

1314
01:04:10,000 --> 01:04:11,600
Speaker 4: promoted your book and you want on a book tour,

1315
01:04:12,200 --> 01:04:15,040
Speaker 4: and you went to Barnes and Nobles and I think

1316
01:04:15,040 --> 01:04:16,840
Speaker 4: in LA and New York. And I asked you, I'm like,

1317
01:04:16,840 --> 01:04:18,560
Speaker 4: how did you Barnes and Noble. That's a big deal,

1318
01:04:18,560 --> 01:04:19,840
Speaker 4: Like how did you get a book to on Barnes

1319
01:04:19,840 --> 01:04:21,440
Speaker 4: and Nobles? So can you talk about how you did that?

1320
01:04:21,640 --> 01:04:25,840
Speaker 2: Yeah? So I will say with New York pride this city.

1321
01:04:26,560 --> 01:04:28,760
Speaker 2: If you can make it here, you can make it anywhere.

1322
01:04:28,840 --> 01:04:31,920
Speaker 2: And I learned how to hustle at such a young

1323
01:04:32,000 --> 01:04:35,720
Speaker 2: age that when this book was coming out, I remember

1324
01:04:35,760 --> 01:04:39,480
Speaker 2: seeing a photo of the author Cleo Wade. I saw

1325
01:04:39,520 --> 01:04:42,200
Speaker 2: a photo of her online. She had her book release

1326
01:04:42,320 --> 01:04:44,400
Speaker 2: at Barnes and Noble, and there was an image of

1327
01:04:44,440 --> 01:04:47,120
Speaker 2: her with the Barnes and Noble Lobo logo in the back,

1328
01:04:47,600 --> 01:04:49,480
Speaker 2: and I was like, that's what I want when I

1329
01:04:49,680 --> 01:04:51,640
Speaker 2: released this book, I want to do it at Barnes

1330
01:04:51,680 --> 01:04:54,560
Speaker 2: and Noble. I never written a book before. I had

1331
01:04:54,560 --> 01:04:57,880
Speaker 2: about like ten thousand followers. I'm running a grassroots organization.

1332
01:04:58,400 --> 01:05:02,520
Speaker 2: I put together a KI for the book, and I

1333
01:05:02,680 --> 01:05:06,520
Speaker 2: reached out to all of the Barnes and Nobles in

1334
01:05:06,600 --> 01:05:09,000
Speaker 2: New York, but I started with like the other boroughs

1335
01:05:09,000 --> 01:05:11,960
Speaker 2: outside of Manhattans. I started with Brooklyn, just trying to

1336
01:05:12,000 --> 01:05:14,680
Speaker 2: see if they would give me a shot. And I

1337
01:05:14,720 --> 01:05:17,880
Speaker 2: kept getting turned down. And then every time I got

1338
01:05:17,880 --> 01:05:20,240
Speaker 2: turned down from a manager, because I would email and

1339
01:05:20,240 --> 01:05:23,880
Speaker 2: then I would call, I would add something new to

1340
01:05:23,960 --> 01:05:27,440
Speaker 2: the next email, and so in conversations they would ask,

1341
01:05:28,560 --> 01:05:31,640
Speaker 2: what is the value that you would bring to the store,

1342
01:05:31,880 --> 01:05:34,360
Speaker 2: what is your following? Like, how many people would you

1343
01:05:34,440 --> 01:05:37,919
Speaker 2: expect to come out for you? Now, if you're from

1344
01:05:37,960 --> 01:05:41,520
Speaker 2: New York and you have a big family, and you

1345
01:05:41,560 --> 01:05:43,760
Speaker 2: know you can get seventy five to one hundred people

1346
01:05:43,800 --> 01:05:46,760
Speaker 2: to come out to your book signing. You can get

1347
01:05:46,800 --> 01:05:49,400
Speaker 2: a book signing at Barnes and Noble because in that

1348
01:05:49,480 --> 01:05:52,360
Speaker 2: particular city you have a big following, and most people

1349
01:05:52,400 --> 01:05:54,120
Speaker 2: don't understand that. They think that you have to be

1350
01:05:54,200 --> 01:05:57,919
Speaker 2: with this big publishing house. So I ended up that's

1351
01:05:57,920 --> 01:05:59,200
Speaker 2: a lot of a thousand people.

1352
01:06:01,240 --> 01:06:01,600
Speaker 3: Concert.

1353
01:06:01,920 --> 01:06:05,120
Speaker 2: Yeah you don't. You know, Barnes and Noble on Fifth Avenue,

1354
01:06:05,120 --> 01:06:08,040
Speaker 2: which is the place where I actually hosted my book release,

1355
01:06:08,560 --> 01:06:11,600
Speaker 2: they can only hold one hundred and twenty five people upstairs.

1356
01:06:11,920 --> 01:06:14,400
Speaker 2: So they want to know that if they purchase one

1357
01:06:14,480 --> 01:06:18,000
Speaker 2: hundred and twenty five books that you will sell them

1358
01:06:18,360 --> 01:06:18,760
Speaker 2: on that.

1359
01:06:18,800 --> 01:06:20,880
Speaker 5: Day for your really what they purchase it.

1360
01:06:21,040 --> 01:06:24,560
Speaker 2: Yes, and so if you don't have one hundred and

1361
01:06:24,600 --> 01:06:27,760
Speaker 2: twenty five people, you actually have to buy back the books.

1362
01:06:27,800 --> 01:06:29,439
Speaker 2: You have to pay the differs like the bar garan.

1363
01:06:30,000 --> 01:06:32,760
Speaker 3: Yeah, so like they're buying them, you're signing them, and

1364
01:06:32,760 --> 01:06:34,520
Speaker 3: they're like, all right, whatever, it's leftovers.

1365
01:06:35,280 --> 01:06:36,400
Speaker 5: It's just like a bar guarantee.

1366
01:06:36,560 --> 01:06:38,800
Speaker 2: Same thing, yeah, which most people don't know about. You know,

1367
01:06:39,000 --> 01:06:41,040
Speaker 2: like just get one hundred and twenty five people in

1368
01:06:41,080 --> 01:06:42,840
Speaker 2: the room and you can do a book signing at

1369
01:06:42,840 --> 01:06:43,520
Speaker 2: Barnes and Noble.

1370
01:06:44,600 --> 01:06:46,720
Speaker 3: Another gym good to know another gym.

1371
01:06:46,760 --> 01:06:48,800
Speaker 4: All right, So the book, you got some you got

1372
01:06:48,840 --> 01:06:52,360
Speaker 4: some some big names in the book that contributed to

1373
01:06:52,440 --> 01:06:55,439
Speaker 4: In particular, I want to talk about Asap Ferd. Shout

1374
01:06:55,440 --> 01:06:57,520
Speaker 4: out to Asap Ferd, Asap Rocky. I believe they just

1375
01:06:57,560 --> 01:07:02,360
Speaker 4: released them. Yeah, so thankfully, Yeah, hopefully, I guess result.

1376
01:07:03,080 --> 01:07:05,880
Speaker 4: So Asaph ferk, he that was an interesting story. Can

1377
01:07:05,920 --> 01:07:06,520
Speaker 4: you talk about that?

1378
01:07:07,160 --> 01:07:10,160
Speaker 2: Yeah. So in the book, at the beginning of every chapter,

1379
01:07:10,200 --> 01:07:13,800
Speaker 2: there's a small excerpt from not just celebrities, but people

1380
01:07:13,840 --> 01:07:16,240
Speaker 2: who have been guest speakers for the Precious Dreams Foundation,

1381
01:07:16,560 --> 01:07:19,640
Speaker 2: and they tell a small part of the adversity that

1382
01:07:19,680 --> 01:07:22,600
Speaker 2: they experienced in their teens, and then I just elaborate

1383
01:07:22,680 --> 01:07:25,920
Speaker 2: on that. And so I was talking to ferg about

1384
01:07:25,920 --> 01:07:28,640
Speaker 2: this book and explaining, you know, some of the different

1385
01:07:28,640 --> 01:07:32,000
Speaker 2: people that share, like Miguel and Gary Vee, and he

1386
01:07:32,120 --> 01:07:34,680
Speaker 2: was like, well, you know, is there still space in

1387
01:07:34,720 --> 01:07:36,439
Speaker 2: the book to share because I would love to talk

1388
01:07:36,440 --> 01:07:39,720
Speaker 2: about things that I've gone through, and at him being

1389
01:07:39,760 --> 01:07:45,560
Speaker 2: a friend of mine, we never spoke about, Yes, how

1390
01:07:45,640 --> 01:07:50,200
Speaker 2: did how did we meet? Madison Square Garden? We met? Yeah,

1391
01:07:50,520 --> 01:07:53,360
Speaker 2: it's crazy, like probably seventy five percent of my context

1392
01:07:54,360 --> 01:07:59,640
Speaker 2: Madison Square Garden. Yeah, which is crazy, but you you

1393
01:07:59,640 --> 01:08:03,200
Speaker 2: don't talk about your teen years with people that you're

1394
01:08:03,240 --> 01:08:06,080
Speaker 2: not very close to. You know, usually talk about business,

1395
01:08:07,080 --> 01:08:10,320
Speaker 2: you know, present present things that are important, and so

1396
01:08:12,080 --> 01:08:14,360
Speaker 2: we didn't dive into it. But he ended up texting it,

1397
01:08:14,440 --> 01:08:17,160
Speaker 2: which is probably the form of communication that he felt

1398
01:08:17,160 --> 01:08:20,840
Speaker 2: most comfortable with, and he sent me the piece that's

1399
01:08:20,880 --> 01:08:23,800
Speaker 2: exactly in the book. It's written about the loss that

1400
01:08:23,840 --> 01:08:26,439
Speaker 2: he that he had as a child, losing his father,

1401
01:08:26,600 --> 01:08:29,439
Speaker 2: losing his grandmother, losing his cousin, losing all of these

1402
01:08:29,439 --> 01:08:32,960
Speaker 2: people in a very short amount of time, and how

1403
01:08:33,000 --> 01:08:35,280
Speaker 2: it led to him suffering from depression.

1404
01:08:36,200 --> 01:08:38,400
Speaker 3: That's what I said, like another inner city kid, that

1405
01:08:38,640 --> 01:08:41,640
Speaker 3: these things are happening every day and it's just like

1406
01:08:41,680 --> 01:08:43,920
Speaker 3: all right, well, move on, go back to school tomorrow.

1407
01:08:44,000 --> 01:08:44,640
Speaker 5: Yeah, you know what I mean.

1408
01:08:44,640 --> 01:08:46,040
Speaker 3: It's just completely overlooking shout.

1409
01:08:46,920 --> 01:08:50,000
Speaker 5: And then Gary Vee, you think about Garvey?

1410
01:08:50,439 --> 01:08:52,760
Speaker 2: Yeah, Gary Vee is one of my favorite people in

1411
01:08:52,800 --> 01:08:56,320
Speaker 2: this world. A lot of times people ask is he

1412
01:08:56,439 --> 01:09:00,439
Speaker 2: really liked that in person? And he is. He came

1413
01:09:00,640 --> 01:09:03,760
Speaker 2: to do a talk for fifty homeless youth in New

1414
01:09:03,840 --> 01:09:07,280
Speaker 2: York City. He didn't get paid for it. He had

1415
01:09:07,280 --> 01:09:09,839
Speaker 2: a meeting after, so we were working with a short deadline.

1416
01:09:09,840 --> 01:09:13,080
Speaker 2: He'd do one hour appearance, and he ended up canceling

1417
01:09:13,120 --> 01:09:14,920
Speaker 2: his dinner that he was supposed to do after the

1418
01:09:15,000 --> 01:09:17,679
Speaker 2: stay because so many kids had questions and they wanted

1419
01:09:17,720 --> 01:09:18,840
Speaker 2: to take pictures.

1420
01:09:18,479 --> 01:09:19,160
Speaker 5: And who he was.

1421
01:09:20,360 --> 01:09:22,600
Speaker 2: Some of them did and some of them didn't. But

1422
01:09:22,840 --> 01:09:25,519
Speaker 2: I will say and this caught me off guard. Gary

1423
01:09:26,000 --> 01:09:28,559
Speaker 2: talked to those kids the same way he talks to

1424
01:09:28,640 --> 01:09:32,040
Speaker 2: adults on his social media. He was cursing at them.

1425
01:09:32,200 --> 01:09:36,000
Speaker 2: He was like, your problems don't matter. It was I

1426
01:09:36,040 --> 01:09:37,519
Speaker 2: was in the back of the room just shaking my

1427
01:09:37,600 --> 01:09:39,160
Speaker 2: head like I was so afraid. I'm like, we're going

1428
01:09:39,240 --> 01:09:41,320
Speaker 2: to lose this with We're going to lose our partnership

1429
01:09:41,360 --> 01:09:46,360
Speaker 2: with DHS after this. Luckily, the kids loved him, so

1430
01:09:46,600 --> 01:09:47,439
Speaker 2: it went really well.

1431
01:09:47,840 --> 01:09:49,960
Speaker 4: And then I've read I've seen something on your Instagram.

1432
01:09:49,960 --> 01:09:53,880
Speaker 4: I think it was on your Instagram where you emailed him,

1433
01:09:54,320 --> 01:09:57,000
Speaker 4: and he said, emailed me. Originally when you met him

1434
01:09:57,040 --> 01:09:59,400
Speaker 4: and you emailed him, he never responded. Then you emailed

1435
01:09:59,479 --> 01:09:59,880
Speaker 4: him again.

1436
01:10:00,680 --> 01:10:05,080
Speaker 2: So I DMed Gary Vee and I asked him to

1437
01:10:05,240 --> 01:10:08,360
Speaker 2: come out and speak to the homeless youth at Precious

1438
01:10:08,360 --> 01:10:12,120
Speaker 2: streams and he didn't respond right away. So I DMed

1439
01:10:12,160 --> 01:10:15,360
Speaker 2: him again and he said, yeah, send of the information

1440
01:10:15,520 --> 01:10:18,160
Speaker 2: via email. So he gave me his email. I emailed,

1441
01:10:18,560 --> 01:10:22,320
Speaker 2: didn't reply. I emailed again, he didn't reply, So I

1442
01:10:22,400 --> 01:10:24,920
Speaker 2: went back to the first form of communication. I DMed

1443
01:10:24,960 --> 01:10:27,439
Speaker 2: him and said, hey, I've been sending those emails. Are

1444
01:10:27,479 --> 01:10:30,439
Speaker 2: you still interested? And he said, send another email, we'll

1445
01:10:30,439 --> 01:10:33,280
Speaker 2: get back to you. I sent a third email and

1446
01:10:33,360 --> 01:10:36,320
Speaker 2: his assistant replied and we ended up setting it up

1447
01:10:36,360 --> 01:10:37,760
Speaker 2: and he came out and spoke for free.

1448
01:10:37,840 --> 01:10:39,760
Speaker 4: So yeah, So when he said that, and what he

1449
01:10:39,840 --> 01:10:42,240
Speaker 4: said was he said that most people would have stoped them

1450
01:10:42,240 --> 01:10:43,040
Speaker 4: through the first email.

1451
01:10:43,520 --> 01:10:44,639
Speaker 5: The fact that you sent.

1452
01:10:44,560 --> 01:10:46,439
Speaker 4: Three emails like because you know, he's just busy in

1453
01:10:46,600 --> 01:10:49,200
Speaker 4: a lot going on, so he didn't see it. And

1454
01:10:49,240 --> 01:10:51,120
Speaker 4: you know, he tries to answer as many emails as

1455
01:10:51,120 --> 01:10:53,320
Speaker 4: he can, but it's difficult. But the fact that you

1456
01:10:53,439 --> 01:10:56,960
Speaker 4: actually were persistent, Yeah, And that's one of the keys

1457
01:10:56,960 --> 01:10:59,160
Speaker 4: with any level of success in businesses, you have to

1458
01:10:59,160 --> 01:10:59,719
Speaker 4: be persistent.

1459
01:11:01,080 --> 01:11:04,640
Speaker 2: So especially with running a nonprofit, you have to be

1460
01:11:04,760 --> 01:11:07,479
Speaker 2: persistent because that is the only way to thrive. And

1461
01:11:08,080 --> 01:11:13,320
Speaker 2: I am serving a population of youth who are often

1462
01:11:13,439 --> 01:11:16,400
Speaker 2: unnoticed and unheard because they don't have the platforms to

1463
01:11:16,479 --> 01:11:21,040
Speaker 2: tell their stories, and so they're counting on me to

1464
01:11:21,160 --> 01:11:23,880
Speaker 2: go out there into the world and share why it's

1465
01:11:23,880 --> 01:11:26,960
Speaker 2: so important for us to pay attention and to give

1466
01:11:27,080 --> 01:11:29,519
Speaker 2: to them. You know, like these kids would never have

1467
01:11:29,640 --> 01:11:32,120
Speaker 2: access to Gary v if I didn't go so hard.

1468
01:11:32,360 --> 01:11:34,840
Speaker 2: So I'm never doing it for me. I'm just always

1469
01:11:34,880 --> 01:11:37,519
Speaker 2: thinking of the impact. Like a person like Gary Vee,

1470
01:11:37,560 --> 01:11:40,559
Speaker 2: if he can get all these people to retweet and

1471
01:11:40,640 --> 01:11:43,519
Speaker 2: to share his videos, imagine if how the imagine how

1472
01:11:43,600 --> 01:11:47,800
Speaker 2: those words would inspire our city's most vulnerable youth.

1473
01:11:48,920 --> 01:11:50,760
Speaker 3: One of the things that we're involved in, I know

1474
01:11:50,800 --> 01:11:54,360
Speaker 3: you're involved in too, is homos outreach, and we were

1475
01:11:54,360 --> 01:11:57,439
Speaker 3: supposed to do something, but you're doing it. You're working

1476
01:11:57,439 --> 01:12:00,000
Speaker 3: with complex to do something and that avenue.

1477
01:12:00,439 --> 01:12:03,720
Speaker 2: So Pressure Streams actually serves foster and homeless youth. So

1478
01:12:03,760 --> 01:12:06,080
Speaker 2: we're partnered with DHS in New York City. We have

1479
01:12:06,160 --> 01:12:10,760
Speaker 2: local chapters in South Florida, Baltimore, and Los Angeles. If

1480
01:12:10,800 --> 01:12:15,439
Speaker 2: anybody wants to volunteer or give in those cities. Pressure

1481
01:12:15,479 --> 01:12:18,840
Speaker 2: Streams Foundation dot com. But yeah, so we've been working

1482
01:12:18,880 --> 01:12:22,840
Speaker 2: with homeless youth for a very long time, and through

1483
01:12:23,200 --> 01:12:26,840
Speaker 2: the programming that I've developed for Pressure Streams Foundation, It's

1484
01:12:26,880 --> 01:12:29,680
Speaker 2: been noticed by other corporations who have brought me in

1485
01:12:29,720 --> 01:12:33,439
Speaker 2: to do consulting to help them develop similar programming to

1486
01:12:33,600 --> 01:12:38,559
Speaker 2: reach their target audience and help them create philanthropic divisions.

1487
01:12:38,560 --> 01:12:40,240
Speaker 2: And Complex is one of those companies.

1488
01:12:41,280 --> 01:12:43,960
Speaker 4: That's powerful. That's powerful. We want to thank you for

1489
01:12:44,000 --> 01:12:47,160
Speaker 4: coming on. Shout out to Complex. We need to be

1490
01:12:47,200 --> 01:12:47,599
Speaker 4: on that.

1491
01:12:48,000 --> 01:12:52,840
Speaker 2: Complex Complex Community, which is the new initiative that we

1492
01:12:52,880 --> 01:12:53,720
Speaker 2: created out the.

1493
01:12:53,680 --> 01:12:56,880
Speaker 3: Complex Community about you need to be on that.

1494
01:12:57,520 --> 01:12:58,720
Speaker 5: Gary V. We need Gary you on the.

1495
01:12:58,640 --> 01:13:04,719
Speaker 3: Podcast putting it out cod Welcome to alumni.

1496
01:13:05,560 --> 01:13:07,360
Speaker 2: Yes, I'm an alumni. Now I get a sticker.

1497
01:13:10,840 --> 01:13:11,439
Speaker 5: That's a fact.

1498
01:13:11,479 --> 01:13:14,680
Speaker 4: So Troy some housekeeping items.

1499
01:13:14,400 --> 01:13:17,200
Speaker 3: Yeah, Patreon dot com, Backslash and your Leisure. That's our

1500
01:13:17,240 --> 01:13:20,040
Speaker 3: Proud to Pay program. Thank you for everybody who's supporting that.

1501
01:13:20,080 --> 01:13:23,120
Speaker 3: We got some new members this week, John Jake and

1502
01:13:23,280 --> 01:13:26,960
Speaker 3: Shadia thank you. Like we said, we have five tears

1503
01:13:27,000 --> 01:13:29,400
Speaker 3: for you to join at feel free to enter any level.

1504
01:13:29,479 --> 01:13:31,320
Speaker 3: I want to give a shout out to Crystal. We spoke.

1505
01:13:31,479 --> 01:13:34,840
Speaker 3: She DMed us from Japan, but we actually spoke when

1506
01:13:34,880 --> 01:13:36,280
Speaker 3: she was in South Korea. So shout out to how

1507
01:13:36,280 --> 01:13:38,679
Speaker 3: we had a great conversation, and shout out to Brenda

1508
01:13:39,040 --> 01:13:41,680
Speaker 3: and Crystal from the Bay Area. We're trying to work

1509
01:13:41,680 --> 01:13:44,600
Speaker 3: out some things in the Bay Area to to do

1510
01:13:44,680 --> 01:13:47,040
Speaker 3: something out there real soon. So shout out to Crystal

1511
01:13:47,800 --> 01:13:50,040
Speaker 3: who's trying to connect some dots. And again Brenda, who's

1512
01:13:50,439 --> 01:13:52,800
Speaker 3: she's been putting us in contact with a number of people,

1513
01:13:52,840 --> 01:13:53,599
Speaker 3: So shout out to her.

1514
01:13:53,800 --> 01:13:56,120
Speaker 4: Yeah, shout out to shout out to Oakland. Hopefully we'll

1515
01:13:56,160 --> 01:13:59,759
Speaker 4: be out there very soon. But as I said earlier, Houston,

1516
01:13:59,800 --> 01:14:03,000
Speaker 4: tex that's next. We We was in l l A.

1517
01:14:03,160 --> 01:14:06,479
Speaker 4: Every we're picking up momentum. L A was dope. Brooklyn

1518
01:14:06,640 --> 01:14:09,800
Speaker 4: was tremendous. It was like a rappers in store, Like

1519
01:14:09,840 --> 01:14:11,760
Speaker 4: there was too many people in the venue, so we

1520
01:14:11,840 --> 01:14:14,840
Speaker 4: had the whole street flooded. Likes like what's going on

1521
01:14:15,040 --> 01:14:18,559
Speaker 4: like an NBA's playing head And then Atlanta, judge, they

1522
01:14:18,560 --> 01:14:22,439
Speaker 4: have five hundred people in Atlanta. Atlanta was crazy. So Houston,

1523
01:14:22,479 --> 01:14:24,360
Speaker 4: you got a lot of pressure on you. But we're

1524
01:14:24,400 --> 01:14:28,920
Speaker 4: looking forward to touch in Houston and and Eyo University.

1525
01:14:29,040 --> 01:14:31,120
Speaker 4: We're not gonna talk about everything you started secret right now,

1526
01:14:32,439 --> 01:14:36,160
Speaker 4: we're rolling out. We just remember that, remember e yol University,

1527
01:14:36,200 --> 01:14:39,960
Speaker 4: because that's something that we're very excited about. YouTube. Don't

1528
01:14:39,960 --> 01:14:43,000
Speaker 4: forget to subscribe to our YouTube channel. Subscribed like guys

1529
01:14:43,040 --> 01:14:45,400
Speaker 4: listen A lot of you guys listen on audio, which

1530
01:14:45,439 --> 01:14:48,160
Speaker 4: is great. We need to get number one on the

1531
01:14:48,240 --> 01:14:51,960
Speaker 4: iTunes charts, but YouTube as well for sure, and we're

1532
01:14:51,960 --> 01:14:53,639
Speaker 4: gonna have bonus content on YouTube too.

1533
01:14:54,080 --> 01:14:54,720
Speaker 5: So YouTube was.

1534
01:14:54,720 --> 01:14:56,400
Speaker 4: Another way to consume the content, but we're gonna have

1535
01:14:56,439 --> 01:14:59,800
Speaker 4: actually more content on YouTube. My book tip of this

1536
01:15:00,400 --> 01:15:03,960
Speaker 4: this week is Nicole's book. So you're the author. Every

1537
01:15:04,000 --> 01:15:05,479
Speaker 4: week I give a book tip, so I'm gonna let

1538
01:15:05,520 --> 01:15:09,000
Speaker 4: you give the book tip and explain your book, talk

1539
01:15:09,000 --> 01:15:11,320
Speaker 4: about your book, and yeah, I.

1540
01:15:11,240 --> 01:15:13,760
Speaker 2: Was actually just listening to you speak and I was

1541
01:15:13,800 --> 01:15:16,320
Speaker 2: going to follow that up with a tip for you guys.

1542
01:15:17,080 --> 01:15:22,720
Speaker 2: And it's incredible seeing how this podcast is growing. But

1543
01:15:23,320 --> 01:15:26,479
Speaker 2: it's a reflection of what you're doing for others, and

1544
01:15:26,520 --> 01:15:29,960
Speaker 2: it's showing you that people are hungry for this information.

1545
01:15:30,240 --> 01:15:33,479
Speaker 2: So my tip, which is not necessarily a book tip,

1546
01:15:33,520 --> 01:15:37,280
Speaker 2: but I'm an author giving the tip, is legacy. Legacy

1547
01:15:37,360 --> 01:15:40,480
Speaker 2: is never about you. It is about how people experience

1548
01:15:40,600 --> 01:15:43,200
Speaker 2: you and what you can provide to others, And as

1549
01:15:43,240 --> 01:15:45,360
Speaker 2: you guys grow with the podcast, I want you to

1550
01:15:45,400 --> 01:15:48,599
Speaker 2: remember that all of the information that you're sharing, if

1551
01:15:48,600 --> 01:15:51,680
Speaker 2: it's growing, it's because it's helping people. And so I

1552
01:15:51,720 --> 01:15:55,320
Speaker 2: think in starting a nonprofit and starting any business and

1553
01:15:55,400 --> 01:15:58,320
Speaker 2: thinking about legacy, just think about how you can serve

1554
01:15:58,360 --> 01:15:59,959
Speaker 2: this world and what you can provide.

1555
01:16:00,040 --> 01:16:03,320
Speaker 3: We actually put that on our merch legacy, legacy legacy.

1556
01:16:03,080 --> 01:16:05,160
Speaker 4: Because that's what choice all the time. He was like,

1557
01:16:05,200 --> 01:16:06,760
Speaker 4: you can't what do you say?

1558
01:16:07,479 --> 01:16:09,599
Speaker 3: I was because when people look at students, I always

1559
01:16:09,640 --> 01:16:12,160
Speaker 3: tell him from a population, right, like the principal, Yeah,

1560
01:16:12,200 --> 01:16:13,680
Speaker 3: he's in charge of the school, but the students are

1561
01:16:13,720 --> 01:16:16,120
Speaker 3: the real bosses, right, Like those are the legacy writers.

1562
01:16:16,320 --> 01:16:18,280
Speaker 3: When I'm going, they'll be able to tell how it

1563
01:16:18,320 --> 01:16:20,400
Speaker 3: made them feel, you know what I mean. They won't

1564
01:16:20,400 --> 01:16:22,160
Speaker 3: remember the things I'll say, but they remember how it

1565
01:16:22,160 --> 01:16:24,639
Speaker 3: made them feel. So like those are our legacy writers.

1566
01:16:24,640 --> 01:16:27,400
Speaker 3: Like the people we encounter, they write our legacy. They

1567
01:16:27,400 --> 01:16:30,240
Speaker 3: will be able to tell everything about us when we're going,

1568
01:16:30,280 --> 01:16:32,719
Speaker 3: and each person will have a different perspective, which makes

1569
01:16:32,720 --> 01:16:35,360
Speaker 3: it its own novel, its own book. Like they are

1570
01:16:35,400 --> 01:16:37,520
Speaker 3: writing our book for us. We can't write it for ourselves,

1571
01:16:37,720 --> 01:16:38,240
Speaker 3: you know what I'm saying.

1572
01:16:38,280 --> 01:16:40,000
Speaker 5: So that's a fact that somebody asked me.

1573
01:16:40,080 --> 01:16:42,600
Speaker 4: I did an interview one time, they like, how do

1574
01:16:42,640 --> 01:16:44,120
Speaker 4: you want to be remembered, or like, what do you

1575
01:16:44,160 --> 01:16:45,200
Speaker 4: want your legacy to be?

1576
01:16:45,880 --> 01:16:46,800
Speaker 5: Like, it's not up to me.

1577
01:16:46,920 --> 01:16:49,840
Speaker 4: My job is just to do the work on earth.

1578
01:16:50,520 --> 01:16:53,200
Speaker 4: How I'm viewed is not up to me. That's up

1579
01:16:53,200 --> 01:16:55,120
Speaker 4: to the public, to the people that know me, my friends,

1580
01:16:55,160 --> 01:16:57,880
Speaker 4: my family. Hopefully I'm viewed in a good manner, but

1581
01:16:58,320 --> 01:17:00,080
Speaker 4: that's not up to me. You can't worry about that.

1582
01:17:00,120 --> 01:17:02,040
Speaker 4: You just got to do the best job that you

1583
01:17:02,080 --> 01:17:04,040
Speaker 4: possibly can. And then other people, like you said, is

1584
01:17:04,080 --> 01:17:06,120
Speaker 4: gonna write your story. Even if you write your own story,

1585
01:17:06,400 --> 01:17:08,080
Speaker 4: your story is gonna be written by other people that

1586
01:17:08,240 --> 01:17:09,120
Speaker 4: more than you write your.

1587
01:17:09,000 --> 01:17:11,600
Speaker 3: Own sactly, So everybody's gonna have one right. So like

1588
01:17:11,680 --> 01:17:15,120
Speaker 3: every student that we encounter, every person we encounter, that's

1589
01:17:15,160 --> 01:17:16,280
Speaker 3: ten thousand chapters.

1590
01:17:16,400 --> 01:17:18,160
Speaker 2: You you know what I'm saying, their own experience.

1591
01:17:18,160 --> 01:17:18,920
Speaker 3: Everybody has their.

1592
01:17:18,800 --> 01:17:21,519
Speaker 4: Owne But speaking of the book, ten thousand chapters, so

1593
01:17:21,560 --> 01:17:22,760
Speaker 4: we can we talk about your book?

1594
01:17:22,840 --> 01:17:28,400
Speaker 2: Yes, seventeen chapters, twenty three chapters. Keep saying seventeen twenty

1595
01:17:28,400 --> 01:17:29,360
Speaker 2: three chapters.

1596
01:17:29,760 --> 01:17:33,240
Speaker 4: Okay, everything a bandaid can't fix? Right, Yes, and what's

1597
01:17:33,280 --> 01:17:34,160
Speaker 4: it about?

1598
01:17:34,240 --> 01:17:37,040
Speaker 2: It is a self help book for teens. It is

1599
01:17:37,560 --> 01:17:41,200
Speaker 2: touching on all of the social and emotional issues that

1600
01:17:41,240 --> 01:17:44,719
Speaker 2: they are dealing with on a daily basis, from bullying

1601
01:17:44,800 --> 01:17:48,559
Speaker 2: to peer pressure to family issues. Because parents aren't perfect.

1602
01:17:48,560 --> 01:17:49,560
Speaker 2: They are people.

1603
01:17:50,000 --> 01:17:52,200
Speaker 3: And it takes a lot to discover.

1604
01:17:52,880 --> 01:17:57,439
Speaker 2: Yeah, yeah, it does. And just how to use their

1605
01:17:57,520 --> 01:17:59,200
Speaker 2: voice and how to stand out in this world?

1606
01:17:59,520 --> 01:17:59,720
Speaker 5: Dope?

1607
01:17:59,720 --> 01:18:02,040
Speaker 4: How can people contact you? How can they get information

1608
01:18:02,120 --> 01:18:05,080
Speaker 4: on your charity? How can they what's your social media handle?

1609
01:18:05,080 --> 01:18:08,639
Speaker 2: All at Instagram? Is at Nicole Russell. You can find

1610
01:18:08,680 --> 01:18:13,000
Speaker 2: the book at Target, Walmart or Nicole Russell dot com

1611
01:18:13,400 --> 01:18:17,720
Speaker 2: and Pressure Streams Foundation dot com. If anybody here is

1612
01:18:17,760 --> 01:18:21,800
Speaker 2: not considering starting a nonprofit but is in the in

1613
01:18:21,920 --> 01:18:25,519
Speaker 2: the in the mood to give, please lock online and

1614
01:18:25,600 --> 01:18:28,479
Speaker 2: make a donation. It only cost twenty five dollars to

1615
01:18:28,560 --> 01:18:31,320
Speaker 2: sponsor a foster or homeless child with the experience of

1616
01:18:31,360 --> 01:18:33,839
Speaker 2: a comfort drop and a comfort bag full of brand

1617
01:18:33,880 --> 01:18:35,919
Speaker 2: new comfort items for bedtime.

1618
01:18:36,960 --> 01:18:38,960
Speaker 5: Come on it, there you have it, there you have it.

1619
01:18:39,920 --> 01:18:42,280
Speaker 4: So yes, once again, thank you for joining us, Thank

1620
01:18:42,320 --> 01:18:45,000
Speaker 4: you guys for listening and we will be back next week.

1621
01:18:45,080 --> 01:18:49,679
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