WEBVTT - The Power Of Influence with Latoya Shambo

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<v Speaker 1>That's what's up. Family. It's your girl to mek A D.

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<v Speaker 2>Mallory, and it's your boy, my son and general.

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<v Speaker 3>And we are your hosts of street politicians, the place

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<v Speaker 3>where the streets and politics.

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<v Speaker 2>Me.

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<v Speaker 3>Why you gotta say it like I said, Why you

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<v Speaker 3>can't say it your own way?

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<v Speaker 4>Because I have to match the cadence to me, because

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<v Speaker 4>because they're gonna match them together. So if it's no cadence,

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<v Speaker 4>then it's gonna be off. So when you say it away,

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<v Speaker 4>I try to say it the same way so when

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<v Speaker 4>they put them together that it actually messhes. No, I

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<v Speaker 4>want you to go police, because it doesn't. It's not

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<v Speaker 4>going to line up. It's not going to line up together.

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<v Speaker 2>Can't line up.

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<v Speaker 1>Don't talk like me anyway you want to. That's called

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<v Speaker 1>being a bier.

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<v Speaker 2>Trying to be an alignment.

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<v Speaker 3>Oh, alignment on street politicians. I didn't know about that.

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<v Speaker 3>Now let me get into alignments.

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<v Speaker 2>Yes, sometimes in sync, how about that.

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<v Speaker 1>Let me tell you this about my situation.

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<v Speaker 3>I don't know if I already told you this or not,

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<v Speaker 3>but for the audience, I wake up at three thirty

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<v Speaker 3>in the morning to leave New Orleans for no.

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<v Speaker 1>I woke up at three o'clock.

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<v Speaker 3>To leave New Orleans for a five to twenty nine flight.

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<v Speaker 3>So I wake up and I see it's three o'clock.

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<v Speaker 3>I'm like, yo, I need thirty more minutes. Because mind

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<v Speaker 3>you bet week weekend and essence weekend are one week apart,

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<v Speaker 3>and then in between you go home for a few days.

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<v Speaker 3>You got to repack your bag, you got to get

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<v Speaker 3>yourself together, get back to work.

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<v Speaker 1>Just that, and the third it's a whole lot.

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<v Speaker 3>It's a lot of fun, a lot of drinking, a

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<v Speaker 3>lot of party and standing up till six seven o'clock

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<v Speaker 3>in the morning, and working also because we do panels

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<v Speaker 3>and go to events and do all of this stuff.

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<v Speaker 1>So it's a lot going on in both times. So

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<v Speaker 1>I'm tied tied.

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<v Speaker 3>So I was laying down and I said, at three o'clock,

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<v Speaker 3>I said, yo, I just need thirty more minutes.

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<v Speaker 1>But I need to know.

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<v Speaker 3>How long the check in for a bag is. So,

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<v Speaker 3>in other words, is it an hour? Which is only

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<v Speaker 3>a few places around the country that's an hour. JFK

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<v Speaker 3>is one of those places. So in New York, if

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<v Speaker 3>you're going to JFK, you know you gotta be at

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<v Speaker 3>the airport before an hour. I have certainly learned the

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<v Speaker 3>hard way. They're not gonna talk, they're not gonna try.

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<v Speaker 3>If it's literally three minutes after an hour, they you

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<v Speaker 3>do asked out.

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<v Speaker 1>That's it. It's not happening.

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<v Speaker 3>So but then, and most airports is forty five minutes

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<v Speaker 3>and then some airports is thirty minutes to check your bag.

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<v Speaker 3>So I wanted to just check real quick to make

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<v Speaker 3>sure do I got thirty minutes to sleep or do

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<v Speaker 3>I need to get up now and move? So I look,

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<v Speaker 3>I look, I look, I look, I'm looking. I'm like,

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<v Speaker 3>I'm looking for Houston Airport. I'm looking, I'm looking. I

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<v Speaker 3>don't find Houston Airport. I'm like, damn, I need to

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<v Speaker 3>know Houston, Houston, Houston. Looking everywhere, can't find it. So

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<v Speaker 3>I still say, fuck it, we'll see. Hopefully it'll be

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<v Speaker 3>all right. I go to sleep. I wake up at

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<v Speaker 3>three twenty five hustling to the airport.

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<v Speaker 1>Yet in the car the driver says no.

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<v Speaker 3>So when we pull up in front of it, and

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<v Speaker 3>I'm in the shot with thinking, Yo, the Houston Airport,

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<v Speaker 3>it's gotta be it's not JFK. It's got to be

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<v Speaker 3>forty five minutes. I'm gonna be good.

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<v Speaker 1>I leave, I go in the car.

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<v Speaker 3>We pull up at the airport, and as soon as

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<v Speaker 3>we get there, I'm looking at the outside of the

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<v Speaker 3>airport and I've been to Houston Airport a million times,

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<v Speaker 3>and I say to the driver, Sir, are you sure

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<v Speaker 3>this is the only place for delta? Because I never

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<v Speaker 3>looked to see the terminal, So I'm like, is this

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<v Speaker 3>the only place for the for delta?

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<v Speaker 1>He like yeah.

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<v Speaker 3>I go inside. Still I'm in Houston. I go to

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<v Speaker 3>the desk and I'm like, ma'am, how long for because

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<v Speaker 3>it was a little line, so I ask like, hey,

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<v Speaker 3>excuse me, how long is for check back? So she

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<v Speaker 3>said thirty minutes. I'm like, okay, cool. And then I

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<v Speaker 3>hear us say something and I'm.

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<v Speaker 1>Like, oh shit, I'm in New Orleans. I literally I

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<v Speaker 1>swore I.

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<v Speaker 2>Was in you thought she was already there.

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<v Speaker 3>I land in my connection in Atlanta and get on

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<v Speaker 3>a conference call line and I'm looking for everybody that's

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<v Speaker 3>supposed to be on there, and I'm like, this is crazy,

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<v Speaker 3>Like my whole team they didn't make the call, Like,

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<v Speaker 3>what the hell is going on here? I'm about to

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<v Speaker 3>start texting people it was the wrong day. So you

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<v Speaker 3>know what I did when I arrived in Houston.

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<v Speaker 1>I laid down because clearly I'm tired.

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<v Speaker 2>Literally, it wasn't clear. He wasn't clear. He was not

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<v Speaker 2>clear of man. You know, sometimes you do a lot, man,

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<v Speaker 2>you know.

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<v Speaker 4>I know BT was a lot, you know, coming home

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<v Speaker 4>and just being with my sons all week and traveling,

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<v Speaker 4>taking them to boxing practice, and then we went to

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<v Speaker 4>a rally that I had to do, then a speaking

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<v Speaker 4>engagement and.

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<v Speaker 1>Oh wait, we left the rally.

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<v Speaker 3>Wait a minute, We left b T weekend and went

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<v Speaker 3>to DC and the heat wave for the rally for

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<v Speaker 3>Jalen Walker.

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<v Speaker 1>So I forgot that.

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<v Speaker 4>You said rallies all types of shit. We just was moving.

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<v Speaker 4>So yesterday was a day that I just laid down.

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<v Speaker 4>I ain't do much at all, laid and rest because

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<v Speaker 4>you gotta you gotta rejuvenate, You gotta rejuvenate. So I

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<v Speaker 4>get it, man, because sometimes you just don't be clepped.

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<v Speaker 3>Speaking of rejuvenation, people better get rejuvenated for the fight

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<v Speaker 3>that's ahead of us.

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<v Speaker 1>You know, I think that we're going to We're in

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<v Speaker 1>a time when.

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<v Speaker 3>A lot more things, excuse me, a lot of things, unfortunately,

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<v Speaker 3>are going to have to happen to like make people

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<v Speaker 3>get serious, I want to say, And I'm being careful

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<v Speaker 3>because just because people are not out there pumping their

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<v Speaker 3>fist and doing all of that, does not mean that

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<v Speaker 3>they're not seriously engaged, that they're not angry about the

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<v Speaker 3>things that's happening in this country. But it feels like

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<v Speaker 3>folks are kind of just so tired of dealing with

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<v Speaker 3>all of it, that things are just happening and people

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<v Speaker 3>are not really engaged. And it's a little scary because

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<v Speaker 3>last week should give us an example.

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<v Speaker 1>And you know, this is my thing. I listen to.

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<v Speaker 3>I pay attention to a lot of people. I pay

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<v Speaker 3>attention to a lot of pages. I listen to a

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<v Speaker 3>lot of feedback. And what I noticed is that even

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<v Speaker 3>in the midst of the Supreme Court decisions last week,

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<v Speaker 3>so the Supreme Court is now out of session, but

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<v Speaker 3>while they, you know, all these last few months, they

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<v Speaker 3>were working and having decisions come out and voting on

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<v Speaker 3>stuff that would be which governs our lives, right, And

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<v Speaker 3>a lot of people don't understand that. When I was

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<v Speaker 3>making the decision, when we were talking through how we

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<v Speaker 3>were going to engage in the last election, one of

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<v Speaker 3>the bigger parts of the whole dialogue, and the reason

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<v Speaker 3>why we decided to support the Biden administration was because

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<v Speaker 3>of the courts. Not just the courts locally, I mean,

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<v Speaker 3>excuse me, not just the Supreme Court, but also federal

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<v Speaker 3>courts where our people are often caught in the system.

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<v Speaker 3>So we were really really concerned because if you are

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<v Speaker 3>a student of history and you understand what's happening in

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<v Speaker 3>this moment, one of the bigger pieces of what we

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<v Speaker 3>see in this moment is that they always had an agenda.

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<v Speaker 3>And when I say they, I'm talking about conservatives and

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<v Speaker 3>specifically the white supremacist arm of the Republican Party. Their

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<v Speaker 3>specific goal and focus was to af fac the courts.

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<v Speaker 1>They wanted court they want the federal courts.

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<v Speaker 3>They wanted to make sure that their judges were in

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<v Speaker 3>position so that they would be able to roll back

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<v Speaker 3>things like Roe v. Wade, you know, to tamper with

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<v Speaker 3>affirmative action in education, to advance some of their own causes,

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<v Speaker 3>you know, different things that they want to do. The

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<v Speaker 3>judges are super important, so the courts have to be protected.

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<v Speaker 3>And so a lot of people are like, oh, you

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<v Speaker 3>know so and so, ain't no good and this and

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<v Speaker 3>that I we say all.

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<v Speaker 1>The time, i am not a Joe Biden fan.

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<v Speaker 3>I'm not invited to see Joe Biden damn near about anything.

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<v Speaker 3>For some reason, I'm back on the White House list

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<v Speaker 3>every now and then, and I got i'ven't been invited

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<v Speaker 3>to a few things assigning and a couple social events,

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<v Speaker 3>but overall I'm not on the list. So I'm not

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<v Speaker 3>a Biden. They don't love me, and I certainly did

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<v Speaker 3>not want to support Joe Biden for president. That is

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<v Speaker 3>not a thing, right, But I also knew that from

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<v Speaker 3>a strategic perspective, that these people were working on taking

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<v Speaker 3>the court so that they could change laws that govern

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<v Speaker 3>our lives and that.

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<v Speaker 1>Will be in place for generations.

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<v Speaker 3>And so when you have a situation like the affirmative

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<v Speaker 3>action piece that happened last week, while and there are

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<v Speaker 3>still people who are like, well, I don't care about

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<v Speaker 3>white institutions anyway, It's not about white institutions. Sure, we

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<v Speaker 3>should be going to HBCUs, but we also should not

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<v Speaker 3>have situations in this country after our people.

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<v Speaker 1>Fought for us to have access to.

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<v Speaker 3>Any institution in inequitable situations, to just allow those rights

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<v Speaker 3>to be rolled back and taken from us.

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<v Speaker 1>And I think that what people are struggling with.

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<v Speaker 3>Understanding is that this is not an an isolated thing.

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<v Speaker 3>The police violence, the laws being changed in terms of stacking,

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<v Speaker 3>the courts, the way, the banning of EDG. All of

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<v Speaker 3>this stuff is designed to be able to put us,

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<v Speaker 3>as black people back in our place. And yes, sure,

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<v Speaker 3>not just black people but others as well, but just

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<v Speaker 3>for the purpose of our show, we're talking about black people.

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<v Speaker 3>And yes, it is true that we need to focus

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<v Speaker 3>on economic stability and all of that, but again, they

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<v Speaker 3>make the laws and the rules as it relates to

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<v Speaker 3>that as well, and as soon as they catch on

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<v Speaker 3>to what people are trying to do economically, they're gonna

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<v Speaker 3>shift the codes and the laws and start voting on

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<v Speaker 3>things that would make it where it's more difficult to

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<v Speaker 3>even do some of these things from an economic perspective

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<v Speaker 3>that a lot of our people are pushing and rightfully so,

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<v Speaker 3>so we have to be engaged in the political process.

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<v Speaker 3>There's no way around it, because everything you want to

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<v Speaker 3>do is impacted by what these folks are doing. And

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<v Speaker 3>they are smart. They know what we're trying. They're watching

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<v Speaker 3>the chatter online, they know who's hot. They know the

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<v Speaker 3>conversations and how it's being shifted, and they sit back

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<v Speaker 3>and plan while I don't know what sometimes some of

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<v Speaker 3>our people be doing. I just don't know.

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<v Speaker 2>I mean, it's it's the reality.

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<v Speaker 4>Like they say, if you don't do politics, politics gonna

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<v Speaker 4>do you. You know, And we're looking at we're looking

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<v Speaker 4>at the result of us talking about.

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<v Speaker 2>We not doing politics. You know, us talking about Trump.

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<v Speaker 4>Wasn't that bad when Trump was intentionally putting in Supreme

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<v Speaker 4>Court Justice Kavanaugh and others to make sure that these laws,

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<v Speaker 4>these these monumental you know, laws that were being passed

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<v Speaker 4>and roll back and these you know, these Supreme Court

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<v Speaker 4>rulings in the past were being overruled and turned back,

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<v Speaker 4>and we all knew these things were happening. So I

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<v Speaker 4>just think that we're at a very very critical time

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<v Speaker 4>where we have to understand every level of government. Right.

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<v Speaker 4>We have to understand the Supreme Court, we have to

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<v Speaker 4>understand House representatives, we have to understand the local We

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<v Speaker 4>have to look at how every part plays a role

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<v Speaker 4>in our day reality. You know, when we're talking about

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<v Speaker 4>a lot of our friends and family are talking about,

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<v Speaker 4>you know, the tuitions and and and and being in

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<v Speaker 4>forgiveness to tuition.

0:12:12.400 --> 0:12:13.000
<v Speaker 2>These are.

0:12:14.800 --> 0:12:19.760
<v Speaker 4>Right now situations. We're looking at that and we're seeing

0:12:19.800 --> 0:12:22.600
<v Speaker 4>how those things are impacted. And people are like, oh,

0:12:22.640 --> 0:12:24.960
<v Speaker 4>well this and that and and I hate when people

0:12:25.080 --> 0:12:26.560
<v Speaker 4>keep saying, oh, that's to white people.

0:12:26.720 --> 0:12:28.200
<v Speaker 2>No, you can't.

0:12:28.440 --> 0:12:32.160
<v Speaker 4>Now, you can't look at things that are affecting us

0:12:32.240 --> 0:12:32.800
<v Speaker 4>as a whole.

0:12:33.120 --> 0:12:33.680
<v Speaker 2>It is just white.

0:12:33.760 --> 0:12:36.480
<v Speaker 4>No, the white people are the ones that's implementing laws.

0:12:36.600 --> 0:12:39.360
<v Speaker 4>And if you're not, dont matter who's in government. When

0:12:39.400 --> 0:12:42.199
<v Speaker 4>they implement them laws, you got to follow them. So

0:12:42.280 --> 0:12:44.439
<v Speaker 4>you got to make sure that the people that's in government,

0:12:44.440 --> 0:12:46.680
<v Speaker 4>the people that's being voted in that you at least

0:12:46.679 --> 0:12:50.400
<v Speaker 4>have a chance to understand what the fuck are their policies, right,

0:12:50.400 --> 0:12:54.040
<v Speaker 4>what are the policies that they stand firm more? How

0:12:54.080 --> 0:12:56.720
<v Speaker 4>does that affect my everyday life, How does that affect

0:12:56.720 --> 0:12:57.760
<v Speaker 4>my long term life?

0:12:57.960 --> 0:13:01.319
<v Speaker 2>How does that affect my life in general? Like, we

0:13:01.400 --> 0:13:02.160
<v Speaker 2>have to play.

0:13:01.960 --> 0:13:05.319
<v Speaker 4>This game from a strategic standpoint and stop just being

0:13:06.679 --> 0:13:08.959
<v Speaker 4>pieces on the board. You know, no more of us

0:13:09.000 --> 0:13:11.200
<v Speaker 4>just being pawns on the board and you can just

0:13:11.240 --> 0:13:14.480
<v Speaker 4>sacrifice us. No, we were moving as kings and rooks,

0:13:14.480 --> 0:13:16.240
<v Speaker 4>and we got to start acting like it, And we're

0:13:16.280 --> 0:13:19.160
<v Speaker 4>in position, you know, I think we're in the age

0:13:19.200 --> 0:13:24.000
<v Speaker 4>of awakening, especially for black people, economic awakening, understanding how

0:13:24.120 --> 0:13:27.839
<v Speaker 4>economics are entrepreneurship. And I don't care how much money

0:13:27.880 --> 0:13:32.160
<v Speaker 4>you got, if you don't understand the dynamics of the politics,

0:13:33.160 --> 0:13:35.959
<v Speaker 4>how to you know how to utilize that money, then

0:13:35.960 --> 0:13:38.440
<v Speaker 4>you'll lose that money if you don't understand the laws

0:13:38.440 --> 0:13:40.319
<v Speaker 4>that's going to place. So how do you keep that money,

0:13:40.320 --> 0:13:42.840
<v Speaker 4>how do you invest that money? How are they taxing

0:13:42.880 --> 0:13:45.679
<v Speaker 4>that money, how they taking that money? Who gets this

0:13:45.760 --> 0:13:46.640
<v Speaker 4>who doesn't get.

0:13:46.480 --> 0:13:48.320
<v Speaker 1>That property tax?

0:13:49.120 --> 0:13:51.959
<v Speaker 4>If you're not aware of those things, and these politicians

0:13:52.080 --> 0:13:55.800
<v Speaker 4>keep putting people in place that are going to negatively

0:13:55.840 --> 0:13:59.800
<v Speaker 4>affect you and the dynamic and the community that you

0:14:00.080 --> 0:14:02.880
<v Speaker 4>I'm from all the time, because like they said, when

0:14:02.880 --> 0:14:04.360
<v Speaker 4>when shit happens to the white.

0:14:04.200 --> 0:14:07.000
<v Speaker 2>People, you know we're gonna get it a million times worse.

0:14:07.040 --> 0:14:09.120
<v Speaker 4>So if white people is fighting against most of the

0:14:09.120 --> 0:14:13.480
<v Speaker 4>shit that these conservatives putting in place, the average white person,

0:14:14.040 --> 0:14:15.680
<v Speaker 4>right then you know the shit that we need to

0:14:15.679 --> 0:14:17.319
<v Speaker 4>be fighted. So we just got to pay attention to

0:14:17.400 --> 0:14:21.000
<v Speaker 4>be a lot more, you know, hands on, Yeah.

0:14:20.840 --> 0:14:23.800
<v Speaker 1>I think so. And And by the way, it's important

0:14:23.880 --> 0:14:26.480
<v Speaker 1>to say that we do vote right. We do vote right.

0:14:27.040 --> 0:14:31.160
<v Speaker 3>Ninety four percent of Black women voted in ninety four

0:14:31.280 --> 0:14:34.800
<v Speaker 3>percent of Black women continue to vote in presidential elections.

0:14:35.160 --> 0:14:38.720
<v Speaker 3>We're showing up in local elections. Black women are literally

0:14:38.800 --> 0:14:44.480
<v Speaker 3>the difference between in many cases, you know, two candidates, right, like,

0:14:44.560 --> 0:14:47.320
<v Speaker 3>we make the difference. Black men followed us at like

0:14:47.400 --> 0:14:52.120
<v Speaker 3>eighty something percent in the presidential elections. So we are voting,

0:14:52.160 --> 0:14:54.640
<v Speaker 3>but not enough of our people are showing up, and

0:14:54.680 --> 0:14:56.960
<v Speaker 3>not enough of our people are running for office and

0:14:57.040 --> 0:15:01.600
<v Speaker 3>also donating your resources and your time to help people

0:15:01.960 --> 0:15:04.800
<v Speaker 3>get elected if you want somebody who you feel is

0:15:04.880 --> 0:15:08.560
<v Speaker 3>going to represent your community better. And we just we

0:15:08.680 --> 0:15:11.400
<v Speaker 3>really do have to be focused. I'm just saying, like,

0:15:12.200 --> 0:15:15.440
<v Speaker 3>it's just a time, it's a time, it's the time,

0:15:16.040 --> 0:15:19.240
<v Speaker 3>and I don't know, I don't I don't know. I

0:15:19.280 --> 0:15:23.400
<v Speaker 3>think also because so we we we've been shielded so

0:15:23.600 --> 0:15:28.200
<v Speaker 3>much from and banned, if you will, from understanding civic

0:15:28.280 --> 0:15:30.400
<v Speaker 3>engagement and understanding.

0:15:29.760 --> 0:15:30.840
<v Speaker 1>How laws work.

0:15:31.360 --> 0:15:35.040
<v Speaker 3>That in a way, many of us don't even understand

0:15:35.080 --> 0:15:36.000
<v Speaker 3>the seriousness of the.

0:15:35.960 --> 0:15:36.520
<v Speaker 1>Time we're in.

0:15:36.560 --> 0:15:38.240
<v Speaker 3>And that's why they didn't want us to learn it

0:15:38.560 --> 0:15:43.360
<v Speaker 3>right and there and Meanwhile, white people are participating in

0:15:43.600 --> 0:15:46.360
<v Speaker 3>you know, a lot of them, not in all everybody,

0:15:46.400 --> 0:15:47.200
<v Speaker 3>because both.

0:15:46.960 --> 0:15:50.920
<v Speaker 1>Sides have whites. We have white and black.

0:15:50.680 --> 0:15:54.480
<v Speaker 3>People who don't vote, right, So it's not to say

0:15:54.520 --> 0:15:56.880
<v Speaker 3>that all white people are voting on majority of white

0:15:56.880 --> 0:15:59.720
<v Speaker 3>people and black people are not. But there's some intentional

0:15:59.720 --> 0:16:03.360
<v Speaker 3>stuff that they're doing in the white community because they

0:16:03.400 --> 0:16:07.920
<v Speaker 3>are taught about civic engagement, so they understand the power

0:16:08.000 --> 0:16:10.760
<v Speaker 3>of the vote. And that's why voter suppression exists to

0:16:10.800 --> 0:16:14.360
<v Speaker 3>try to suppress us from voting, because they know that

0:16:14.480 --> 0:16:16.760
<v Speaker 3>if we ever make up our mind that we're going

0:16:16.840 --> 0:16:18.800
<v Speaker 3>to show up at the polls and then large enomb,

0:16:18.840 --> 0:16:19.760
<v Speaker 3>they can never beat us.

0:16:19.840 --> 0:16:22.680
<v Speaker 1>They literally could never win if most of us vote.

0:16:23.080 --> 0:16:24.440
<v Speaker 1>So this is a.

0:16:25.920 --> 0:16:27.800
<v Speaker 3>You know, it's a hard conversation to have in a

0:16:27.800 --> 0:16:31.120
<v Speaker 3>short period of time. But when you talked about student loans,

0:16:31.200 --> 0:16:33.040
<v Speaker 3>the only point I wanted to add on that is

0:16:33.440 --> 0:16:36.560
<v Speaker 3>that even if the strategy is economics, money, money, money,

0:16:36.560 --> 0:16:38.360
<v Speaker 3>we got to get the money, get the money cool.

0:16:38.960 --> 0:16:41.960
<v Speaker 3>If we didn't have to pay student loans, we would

0:16:42.000 --> 0:16:45.200
<v Speaker 3>be able to advance so much more in buying property

0:16:45.240 --> 0:16:49.200
<v Speaker 3>and buying land and buying stocks and other things that

0:16:49.240 --> 0:16:54.680
<v Speaker 3>benefit us from investing right because student loans is as

0:16:54.720 --> 0:16:57.120
<v Speaker 3>we have the studies have been done. It shows that

0:16:57.280 --> 0:17:00.080
<v Speaker 3>canceling student loans is one of the ways that you

0:17:00.240 --> 0:17:03.280
<v Speaker 3>help level the plan field in terms of the doug

0:17:03.360 --> 0:17:08.720
<v Speaker 3>the wealth gap between white and black and other ethnic groups.

0:17:09.320 --> 0:17:12.800
<v Speaker 3>So it should make common sense to folks why this

0:17:12.880 --> 0:17:15.320
<v Speaker 3>needs to be done. But some of our people just

0:17:15.400 --> 0:17:18.360
<v Speaker 3>you know, are just jaded and tired and everything else.

0:17:18.400 --> 0:17:20.879
<v Speaker 3>And I just hope that all of this is waking

0:17:20.960 --> 0:17:28.200
<v Speaker 3>us up. So another conversation that I've been watching unfold

0:17:28.280 --> 0:17:32.720
<v Speaker 3>online is that in Georgia, a man who were an

0:17:32.760 --> 0:17:38.120
<v Speaker 3>employee at a restaurant saw a man fondling and groping

0:17:38.880 --> 0:17:41.439
<v Speaker 3>aggressively a woman, and he stepped in and told the

0:17:41.440 --> 0:17:43.119
<v Speaker 3>man he had to leave, and he needed to stop

0:17:43.160 --> 0:17:47.880
<v Speaker 3>and touch the woman. The predator touched the woman on

0:17:47.920 --> 0:17:51.480
<v Speaker 3>her bottom. And so the black I mean, excuse me,

0:17:51.480 --> 0:17:52.080
<v Speaker 3>not the black guy.

0:17:52.200 --> 0:17:52.760
<v Speaker 1>The other man.

0:17:52.840 --> 0:17:54.760
<v Speaker 3>I don't know what their race are or what their

0:17:54.840 --> 0:17:57.760
<v Speaker 3>races are. He approached him and told him he had

0:17:57.760 --> 0:18:01.120
<v Speaker 3>to leave. The guy looks like out side the restaurant,

0:18:01.400 --> 0:18:05.040
<v Speaker 3>predator shoots this man six signs And so a lot

0:18:05.040 --> 0:18:08.280
<v Speaker 3>of people, a lot of the comments are people being like, see,

0:18:08.560 --> 0:18:11.840
<v Speaker 3>this is exactly why people don't like to step in

0:18:11.920 --> 0:18:15.119
<v Speaker 3>and help. And in fact, the reason why I know

0:18:15.200 --> 0:18:17.639
<v Speaker 3>that this happened is because in my mentions, there was

0:18:17.680 --> 0:18:20.080
<v Speaker 3>a guy that was like, oh, I hope Tamika and

0:18:20.080 --> 0:18:23.840
<v Speaker 3>my son see this and understand and I, you know,

0:18:24.119 --> 0:18:27.359
<v Speaker 3>and I hope that they would go and support this

0:18:27.440 --> 0:18:29.520
<v Speaker 3>guy's gofund me, which I certainly want to do.

0:18:29.560 --> 0:18:30.200
<v Speaker 1>That I didn't say.

0:18:30.240 --> 0:18:32.320
<v Speaker 3>I was looking for the information. I couldn't find it,

0:18:33.200 --> 0:18:35.880
<v Speaker 3>you know, to support this guy. And so a lot

0:18:35.880 --> 0:18:38.200
<v Speaker 3>of people are like, this is why mind your business,

0:18:38.200 --> 0:18:41.200
<v Speaker 3>Mind your business, mind your business. And I'm sticking to myself, Wow,

0:18:42.160 --> 0:18:46.080
<v Speaker 3>this again, it's a time because I hear that, I

0:18:46.119 --> 0:18:49.679
<v Speaker 3>hear that people are afraid for their lives. I still

0:18:49.720 --> 0:18:53.280
<v Speaker 3>think in the situation where we most recently talked about

0:18:53.320 --> 0:18:56.520
<v Speaker 3>people stepping in was in that restaurant where the fourteen

0:18:56.600 --> 0:19:02.840
<v Speaker 3>year old boy shot the guy who punched the woman

0:19:03.480 --> 0:19:08.000
<v Speaker 3>right his mother, And I still say that I don't

0:19:08.000 --> 0:19:10.760
<v Speaker 3>think people had to aggressively get involved. But I do

0:19:10.840 --> 0:19:14.640
<v Speaker 3>think that a simple voice of someone saying, hey, y'all, look,

0:19:15.240 --> 0:19:17.879
<v Speaker 3>this ain't come on y'all. You know this ain't this

0:19:17.920 --> 0:19:21.200
<v Speaker 3>ain't worth it.

0:19:19.880 --> 0:19:23.440
<v Speaker 1>Since come on out of here. You know, something would

0:19:23.440 --> 0:19:25.200
<v Speaker 1>have been better than people saying nothing.

0:19:26.000 --> 0:19:29.679
<v Speaker 3>What concerns me and you take it from here, is

0:19:29.720 --> 0:19:35.439
<v Speaker 3>that it really makes me fear for my life so

0:19:35.640 --> 0:19:40.000
<v Speaker 3>much that I could be being growth by somebody.

0:19:41.119 --> 0:19:41.600
<v Speaker 1>And people.

0:19:41.760 --> 0:19:44.160
<v Speaker 3>I'm not talking about whether or not she the woman

0:19:44.200 --> 0:19:47.600
<v Speaker 3>in the restaurant was arguing back because by the way.

0:19:47.680 --> 0:19:50.000
<v Speaker 1>Listening to what she was saying, she wasn't even telling him.

0:19:50.000 --> 0:19:53.160
<v Speaker 3>You you know, like like I said me, I probably

0:19:53.200 --> 0:19:55.040
<v Speaker 3>would have been saying, you bitch ass so and so

0:19:55.920 --> 0:19:57.800
<v Speaker 3>talking crazy.

0:19:57.920 --> 0:19:58.560
<v Speaker 1>You know what I'm saying.

0:19:58.680 --> 0:20:02.560
<v Speaker 3>She wasn't even doing all that, just merely was making

0:20:02.600 --> 0:20:06.000
<v Speaker 3>her point and unwilling to tell let somebody tell her

0:20:06.160 --> 0:20:10.080
<v Speaker 3>that she was not allowed to speak. But in this situation,

0:20:11.320 --> 0:20:14.160
<v Speaker 3>this woman was being growth by man. And so what

0:20:14.160 --> 0:20:17.080
<v Speaker 3>we are now saying is let the woman be growth.

0:20:17.440 --> 0:20:20.280
<v Speaker 3>Let whatever it is happen, let it play out. Let

0:20:20.359 --> 0:20:23.159
<v Speaker 3>people be robbed. You see elderly people being robbed, folks

0:20:23.240 --> 0:20:27.480
<v Speaker 3>just keep walking by. You see women being harm children, whatever,

0:20:27.640 --> 0:20:30.359
<v Speaker 3>Just let whatever happen, and just mind your business, because

0:20:30.600 --> 0:20:32.920
<v Speaker 3>our society is about save yourself.

0:20:33.480 --> 0:20:35.120
<v Speaker 1>So where does that leave us?

0:20:36.080 --> 0:20:39.200
<v Speaker 4>I think you know there is, it's very it's very

0:20:39.359 --> 0:20:42.760
<v Speaker 4>it's kind of cut and dry for me. Everybody is

0:20:42.800 --> 0:20:45.160
<v Speaker 4>not built a certain way, and I don't and I don't.

0:20:45.240 --> 0:20:49.200
<v Speaker 4>I don't expect everyone to step up, right, I don't.

0:20:49.240 --> 0:20:53.840
<v Speaker 4>I don't expect every man to be aggressive and be

0:20:53.960 --> 0:20:58.120
<v Speaker 4>a hero or step up. But I do think that

0:20:58.160 --> 0:21:02.240
<v Speaker 4>there should be men in our community that see and say, Okay,

0:21:03.240 --> 0:21:05.960
<v Speaker 4>I'm going to step in. And I understand that when

0:21:05.960 --> 0:21:09.040
<v Speaker 4>I step in there's amount of danger that comes with that, right,

0:21:09.080 --> 0:21:11.360
<v Speaker 4>I understand. But if I get involved and I see

0:21:11.400 --> 0:21:14.520
<v Speaker 4>a man aggressively in a woman's face, I understand that

0:21:14.680 --> 0:21:16.960
<v Speaker 4>I'm taking on the aggression that he has for the woman.

0:21:17.280 --> 0:21:19.320
<v Speaker 4>So the possibility of him trying to hit me or

0:21:19.400 --> 0:21:21.960
<v Speaker 4>him trying to shoot me, I know exists. I'm not

0:21:22.040 --> 0:21:24.840
<v Speaker 4>telling men to just step up and be yo. No,

0:21:24.960 --> 0:21:27.680
<v Speaker 4>if you see if they're getting disaggressive with a woman

0:21:28.200 --> 0:21:31.479
<v Speaker 4>and that angry, then you should be very aware that

0:21:31.520 --> 0:21:34.280
<v Speaker 4>this person is aggressive. This person might be violent. This

0:21:34.560 --> 0:21:36.800
<v Speaker 4>person might shoot you, this person might try to stab you.

0:21:37.160 --> 0:21:41.159
<v Speaker 4>I'm not saying to interfere and engage with somebody without

0:21:41.240 --> 0:21:44.919
<v Speaker 4>being aware that the possibility of violence exists. That's what

0:21:45.080 --> 0:21:51.920
<v Speaker 4>Bravery is bravery is stepping into a situation in being

0:21:52.000 --> 0:21:56.840
<v Speaker 4>well aware that the possibility of conflict violence, that you're

0:21:56.880 --> 0:21:59.800
<v Speaker 4>taking a sacrifice, that you're putting yourself in harm's way

0:22:00.119 --> 0:22:01.440
<v Speaker 4>to protect somebody else.

0:22:01.760 --> 0:22:03.080
<v Speaker 2>That's just what it is.

0:22:03.320 --> 0:22:05.000
<v Speaker 4>So what I'm saying when we look at this god,

0:22:05.080 --> 0:22:07.520
<v Speaker 4>this guy is a hero. Yes he took some shots,

0:22:07.760 --> 0:22:10.280
<v Speaker 4>but that woman could have got shot right. So he

0:22:10.400 --> 0:22:13.680
<v Speaker 4>made a condious decision as a man that look, this

0:22:13.760 --> 0:22:15.959
<v Speaker 4>is not right. That's happening to this woman, and I'm

0:22:16.040 --> 0:22:18.879
<v Speaker 4>going to step up and I'm going to say something

0:22:18.920 --> 0:22:19.280
<v Speaker 4>about it.

0:22:19.800 --> 0:22:21.359
<v Speaker 2>And came what it was.

0:22:21.359 --> 0:22:24.399
<v Speaker 4>He was shot and it was the worst thing, you know,

0:22:24.640 --> 0:22:26.359
<v Speaker 4>And I want to find his goal from me and

0:22:26.600 --> 0:22:29.000
<v Speaker 4>contributed to. But I don't want men to feel like

0:22:29.760 --> 0:22:31.600
<v Speaker 4>to be scared like most of us.

0:22:31.680 --> 0:22:32.440
<v Speaker 2>I'm not worrying.

0:22:32.720 --> 0:22:35.680
<v Speaker 4>I understand that there's a level like I was saying earlier,

0:22:35.840 --> 0:22:38.600
<v Speaker 4>understand that there's a level of danger, level of everything

0:22:38.600 --> 0:22:40.960
<v Speaker 4>that comes to what we do. And that's what the man,

0:22:41.119 --> 0:22:43.680
<v Speaker 4>the man part of it is. That's what I want men.

0:22:43.720 --> 0:22:46.919
<v Speaker 4>I want men to understand that anytime that you are

0:22:46.920 --> 0:22:49.840
<v Speaker 4>in a society, it is your duty, is your to

0:22:50.000 --> 0:22:53.199
<v Speaker 4>understand to take on the hard part of life, to

0:22:53.359 --> 0:22:58.600
<v Speaker 4>not allow women who are naturally innately physically or not

0:22:58.720 --> 0:23:01.439
<v Speaker 4>physically as strong as as we are to deal with

0:23:01.560 --> 0:23:04.080
<v Speaker 4>other men who are I want us to take on

0:23:04.119 --> 0:23:06.960
<v Speaker 4>that responsibility. I want us to be brave enough to

0:23:07.000 --> 0:23:10.280
<v Speaker 4>deal with it. And I realized that all men aren't right.

0:23:10.400 --> 0:23:12.760
<v Speaker 4>But I realized that a lot of men went away

0:23:12.800 --> 0:23:15.560
<v Speaker 4>from that because society made it seem like it was something.

0:23:15.720 --> 0:23:18.439
<v Speaker 4>And I don't want men, men who have integrity, men

0:23:18.480 --> 0:23:19.720
<v Speaker 4>who have honor, to.

0:23:19.640 --> 0:23:20.959
<v Speaker 2>Get comfortable in this.

0:23:21.440 --> 0:23:23.879
<v Speaker 4>Let me tape somebody doing something wrong to a woman,

0:23:24.119 --> 0:23:26.720
<v Speaker 4>let me laugh and Joe, No. I want men of

0:23:26.920 --> 0:23:31.000
<v Speaker 4>honor and integrity to step up. And that's not everybody. So, yes,

0:23:31.200 --> 0:23:33.960
<v Speaker 4>you're gonna you're gonna have the cowards that's online saying,

0:23:34.000 --> 0:23:35.160
<v Speaker 4>oh look look what happens.

0:23:35.280 --> 0:23:37.320
<v Speaker 2>Yeah, that shit happens. It happens.

0:23:37.720 --> 0:23:40.159
<v Speaker 4>You know, you see men jump in front of the

0:23:40.200 --> 0:23:42.640
<v Speaker 4>train to try to save kids and try to save

0:23:42.680 --> 0:23:43.280
<v Speaker 4>old ladies.

0:23:43.480 --> 0:23:44.920
<v Speaker 2>And everybody ain't gonna do that.

0:23:45.200 --> 0:23:47.639
<v Speaker 4>But we want to celebrate those men who are brave

0:23:47.720 --> 0:23:49.880
<v Speaker 4>enough to make those you know, we see.

0:23:49.800 --> 0:23:53.320
<v Speaker 3>Men we've seen I just saw a couple of stories

0:23:53.760 --> 0:23:57.480
<v Speaker 3>where God or men have tried to help children drowning

0:23:57.480 --> 0:23:58.640
<v Speaker 3>and they drowned and die.

0:23:58.880 --> 0:24:02.359
<v Speaker 1>So that's howl that it comes.

0:24:01.680 --> 0:24:06.560
<v Speaker 4>This is what comes with it, This is what.

0:24:06.560 --> 0:24:08.040
<v Speaker 2>Comes the man and bravery.

0:24:08.320 --> 0:24:12.800
<v Speaker 4>We our, our innate nature is to protect and provide

0:24:12.840 --> 0:24:15.560
<v Speaker 4>for our loved ones and those in need and in harm.

0:24:15.640 --> 0:24:16.760
<v Speaker 2>That's my nature.

0:24:17.080 --> 0:24:19.879
<v Speaker 4>I don't I don't feel like any I don't feel

0:24:20.240 --> 0:24:22.679
<v Speaker 4>that it's something I'm forcing to do.

0:24:22.840 --> 0:24:23.080
<v Speaker 2>I have.

0:24:23.320 --> 0:24:26.119
<v Speaker 4>I feel like innately when I see someone in danger,

0:24:26.119 --> 0:24:28.560
<v Speaker 4>when I see a woman being harmed or in a way,

0:24:29.240 --> 0:24:31.200
<v Speaker 4>I feel like it's my duty to step up and

0:24:31.240 --> 0:24:33.280
<v Speaker 4>say something and whatever comes with it. I'm not looking like,

0:24:33.359 --> 0:24:36.119
<v Speaker 4>see this why I am No, I understand what comes

0:24:36.119 --> 0:24:37.879
<v Speaker 4>with that situation, and that's.

0:24:37.720 --> 0:24:38.760
<v Speaker 2>What that's what men do.

0:24:38.800 --> 0:24:41.879
<v Speaker 4>We don't do shiit saying thinking about all all lu

0:24:41.920 --> 0:24:44.560
<v Speaker 4>who could happen anything and have and No, that's not

0:24:44.640 --> 0:24:48.000
<v Speaker 4>what bravery is. Bravery is understanding that something can go

0:24:48.119 --> 0:24:51.159
<v Speaker 4>wrong and saying, you know what, despite the fact that

0:24:51.200 --> 0:24:53.560
<v Speaker 4>something can go wrong, I could get hurt, I could

0:24:53.560 --> 0:24:55.720
<v Speaker 4>lose this or all those things, I'm still gonna do

0:24:55.760 --> 0:24:57.760
<v Speaker 4>it because it's the right thing morally and it is.

0:24:58.240 --> 0:25:00.000
<v Speaker 2>My integrity tells me that it's the right.

0:25:01.119 --> 0:25:04.800
<v Speaker 1>M Well, I mean, hey, I don't even know. It's

0:25:04.840 --> 0:25:05.880
<v Speaker 1>nothing else to be said.

0:25:08.680 --> 0:25:14.439
<v Speaker 3>I'm not gonna let no woman or child have to

0:25:14.480 --> 0:25:20.399
<v Speaker 3>fight a man or be harmed by some a big

0:25:20.480 --> 0:25:22.320
<v Speaker 3>man or whatever and just do nothing.

0:25:22.400 --> 0:25:23.239
<v Speaker 1>I just can't do it.

0:25:23.280 --> 0:25:25.560
<v Speaker 3>So I realized, like you said, and I'm not a man,

0:25:26.119 --> 0:25:28.960
<v Speaker 3>and I know that if I'm in that restaurant and

0:25:29.400 --> 0:25:33.760
<v Speaker 3>I'm watching this man before they start that part, hopefully

0:25:33.800 --> 0:25:37.320
<v Speaker 3>God knows. I would hope that somebody would do something,

0:25:37.720 --> 0:25:39.760
<v Speaker 3>but it's the point that he hit her. It's no way.

0:25:39.800 --> 0:25:42.320
<v Speaker 3>I just can't do it. I'm so sorry, So you know,

0:25:43.480 --> 0:25:50.680
<v Speaker 3>God bless us. But anyway, aj owens this weekend. There's

0:25:50.720 --> 0:25:55.959
<v Speaker 3>a rally in O Calli, Florida. People are gearing up

0:25:56.000 --> 0:25:59.520
<v Speaker 3>to be there to stand up for AJ. There's some

0:25:59.560 --> 0:26:01.680
<v Speaker 3>folks that said, well, what is there to do now?

0:26:01.680 --> 0:26:05.520
<v Speaker 3>They can't change They're not going to change the status

0:26:05.520 --> 0:26:08.480
<v Speaker 3>of the charges. It's still gonna be manslaughter, even though

0:26:08.520 --> 0:26:12.160
<v Speaker 3>it should be murder. Here's the thing though, for people

0:26:12.200 --> 0:26:14.720
<v Speaker 3>who are listening. First of all, there are ways that

0:26:15.359 --> 0:26:17.600
<v Speaker 3>the charges can be upgraded.

0:26:18.560 --> 0:26:21.760
<v Speaker 1>They probably won't, but there are always.

0:26:21.200 --> 0:26:26.119
<v Speaker 3>But more importantly, It's really about making sure that we

0:26:26.440 --> 0:26:31.119
<v Speaker 3>are so vocal on this issue that the prosecutors know

0:26:31.560 --> 0:26:35.720
<v Speaker 3>they cannot play with us. So aj Olwens needs support.

0:26:35.880 --> 0:26:42.240
<v Speaker 3>She needs visible support, her family, they need visible support because.

0:26:42.000 --> 0:26:43.760
<v Speaker 1>Guess what manslaughter.

0:26:44.040 --> 0:26:46.600
<v Speaker 3>While yes, there is a maximum I think of somewhere

0:26:46.600 --> 0:26:49.760
<v Speaker 3>at thirteen years I saw somewhere, But there's also a

0:26:49.800 --> 0:26:52.080
<v Speaker 3>way that you can give her that she can get

0:26:52.119 --> 0:26:57.040
<v Speaker 3>probation or a little bit of time after murdering somebody.

0:26:57.600 --> 0:27:01.639
<v Speaker 3>She literally shot a woman to death that she said

0:27:01.960 --> 0:27:04.600
<v Speaker 3>she bought a gun for her. She called her children

0:27:05.040 --> 0:27:08.680
<v Speaker 3>racial names, and she told the children go get your

0:27:08.720 --> 0:27:09.760
<v Speaker 3>mother and bring her back.

0:27:10.119 --> 0:27:11.920
<v Speaker 1>So she knew that.

0:27:11.880 --> 0:27:15.320
<v Speaker 4>It was likelymeditated. We keep saying this is premeditated.

0:27:15.720 --> 0:27:18.280
<v Speaker 3>It is likely that if I tell you to go

0:27:18.359 --> 0:27:23.879
<v Speaker 3>get whoever and bring them back, it's like I already.

0:27:23.480 --> 0:27:25.639
<v Speaker 2>Told you I brought a gun for them in the

0:27:25.680 --> 0:27:26.720
<v Speaker 2>first place. Yeah.

0:27:26.840 --> 0:27:30.440
<v Speaker 3>If I'm sitting in the house and I tell my granddaughter,

0:27:31.400 --> 0:27:34.880
<v Speaker 3>go get your mama or your dad and bring them

0:27:34.920 --> 0:27:37.480
<v Speaker 3>back and tell them come here, and then all of

0:27:37.560 --> 0:27:40.280
<v Speaker 3>a sudden somebody knocks on my door, I'm going to

0:27:40.440 --> 0:27:44.199
<v Speaker 3>assume that the person that's knocking on my door is

0:27:44.240 --> 0:27:49.240
<v Speaker 3>the person I just told somebody, go get so this

0:27:48.520 --> 0:27:52.640
<v Speaker 3>is this is not rocket science. It's not that difficult.

0:27:52.800 --> 0:28:00.400
<v Speaker 3>This woman she researched that day. That day she reached

0:28:01.400 --> 0:28:07.080
<v Speaker 3>researched stand your ground, so she went online that day

0:28:07.680 --> 0:28:12.680
<v Speaker 3>before the shooting occurred and researched stand your ground laws

0:28:13.040 --> 0:28:15.440
<v Speaker 3>to make sure she was within her rights.

0:28:15.800 --> 0:28:16.360
<v Speaker 1>She had a.

0:28:16.400 --> 0:28:21.760
<v Speaker 3>Gun that she says she purchased for a j She

0:28:22.000 --> 0:28:25.640
<v Speaker 3>told kids to go get their mother, and.

0:28:25.560 --> 0:28:28.600
<v Speaker 1>When the mother came back, she shot them through the door.

0:28:29.280 --> 0:28:33.160
<v Speaker 3>And for whatever reason, on her camera, her cloud, her

0:28:33.200 --> 0:28:38.360
<v Speaker 3>camera on her phone where the videos throughout the day.

0:28:39.400 --> 0:28:42.880
<v Speaker 3>She there is no video after eight forty, which is

0:28:42.920 --> 0:28:47.720
<v Speaker 3>before the shooting happened, and before she killed a Jones.

0:28:48.720 --> 0:28:51.040
<v Speaker 1>And they talking about manslaughter. That is murder.

0:28:53.080 --> 0:28:54.680
<v Speaker 2>I'll tell you it's premeditated.

0:28:55.920 --> 0:28:56.800
<v Speaker 1>It's pure murder.

0:28:57.400 --> 0:29:00.280
<v Speaker 3>So with all of that being said, when there are

0:29:00.320 --> 0:29:02.560
<v Speaker 3>people who are who say, well.

0:29:02.440 --> 0:29:03.520
<v Speaker 1>Why do we need to go there?

0:29:03.640 --> 0:29:06.680
<v Speaker 3>She got charged, there are there are some people in

0:29:06.720 --> 0:29:08.040
<v Speaker 3>our society that feels like.

0:29:08.400 --> 0:29:09.280
<v Speaker 1>We're so tired.

0:29:09.520 --> 0:29:13.320
<v Speaker 3>Anything is something, at least it is nothing. But that's

0:29:13.360 --> 0:29:17.440
<v Speaker 3>not that's not okay. And if you don't stand up

0:29:17.440 --> 0:29:19.440
<v Speaker 3>for ag and make sure that your voice is heard

0:29:19.480 --> 0:29:23.960
<v Speaker 3>on this issue. What will happen ultimately is that they

0:29:23.960 --> 0:29:25.480
<v Speaker 3>will find because that's what they're trying to do. They're

0:29:25.480 --> 0:29:31.960
<v Speaker 3>trying to find ways to limit the consequences for her actions,

0:29:32.040 --> 0:29:33.000
<v Speaker 3>Susan Lorenz.

0:29:33.560 --> 0:29:36.680
<v Speaker 1>They're trying to limit the consequences.

0:29:36.960 --> 0:29:40.680
<v Speaker 3>And I just hope that our people, you know, don't

0:29:40.760 --> 0:29:43.400
<v Speaker 3>let don't don't let this black woman be murdered like that,

0:29:43.520 --> 0:29:47.160
<v Speaker 3>and and we don't raise Holy hell, and not just online.

0:29:47.200 --> 0:29:49.680
<v Speaker 3>But that's when it that's when the tough part comes,

0:29:49.680 --> 0:29:51.800
<v Speaker 3>when you actually got to put your boots on the ground,

0:29:51.840 --> 0:29:58.840
<v Speaker 3>your feet in the mind. So that's where Saturday, two o'clock, Okalla, Florida,

0:29:59.320 --> 0:30:04.120
<v Speaker 3>more information about the rally will be released and today actually,

0:30:04.520 --> 0:30:09.840
<v Speaker 3>so that's the deal. So my thought of the day,

0:30:10.520 --> 0:30:13.480
<v Speaker 3>I had a little situation happened while I was at

0:30:13.520 --> 0:30:17.960
<v Speaker 3>my book signing at Essence Fest. Shout out to so

0:30:18.080 --> 0:30:20.760
<v Speaker 3>many listen, child, it's so many people.

0:30:20.880 --> 0:30:22.440
<v Speaker 1>Hold on a second, let me just make sure I

0:30:22.440 --> 0:30:23.000
<v Speaker 1>have this space.

0:30:25.120 --> 0:30:26.160
<v Speaker 2>Yeah, I know.

0:30:26.240 --> 0:30:30.600
<v Speaker 1>That's so.

0:30:30.760 --> 0:30:35.080
<v Speaker 3>I had a little situation happened in New Orleans right

0:30:35.120 --> 0:30:41.600
<v Speaker 3>after I finished panel that I did for a book,

0:30:42.080 --> 0:30:45.120
<v Speaker 3>the authors section, So the authice section. They were hosting

0:30:45.160 --> 0:30:48.560
<v Speaker 3>panels and having book signings and my book was featured,

0:30:49.120 --> 0:30:50.680
<v Speaker 3>and so I was on a panel. Shout out to

0:30:51.040 --> 0:30:54.760
<v Speaker 3>my girl Kasey Kelly. She her and Mahogany Books. They

0:30:54.880 --> 0:30:57.480
<v Speaker 3>organized all of this and she had me to be

0:30:57.520 --> 0:31:01.960
<v Speaker 3>a part of the author session. And so when we

0:31:01.960 --> 0:31:04.240
<v Speaker 3>finished the panel, right before we went to sign books,

0:31:04.360 --> 0:31:05.880
<v Speaker 3>a woman was saying she wanted to talk to me,

0:31:05.920 --> 0:31:07.600
<v Speaker 3>and she said, you know, telling me she wanted to

0:31:07.640 --> 0:31:09.560
<v Speaker 3>talk to me. And so during the panel, I made

0:31:09.560 --> 0:31:11.959
<v Speaker 3>a statement that people have to stop being so scared, like,

0:31:12.200 --> 0:31:13.760
<v Speaker 3>you know, stop being so scary.

0:31:13.880 --> 0:31:16.040
<v Speaker 1>Speak up, you know, speak up, and stop.

0:31:15.800 --> 0:31:17.600
<v Speaker 3>Letting people tell you who you can and cannot be

0:31:17.680 --> 0:31:20.720
<v Speaker 3>friends with because you're afraid that if people find out,

0:31:21.160 --> 0:31:23.479
<v Speaker 3>you know, you might not get this deal or have

0:31:23.560 --> 0:31:26.600
<v Speaker 3>this opportunity. Like, let's stop doing that because those those

0:31:28.000 --> 0:31:33.000
<v Speaker 3>that type of behavior is what fractures our community. And

0:31:33.520 --> 0:31:35.760
<v Speaker 3>people know they play on that, Oh don't my sa

0:31:35.840 --> 0:31:38.120
<v Speaker 3>shuldn't talking to Mika this and that. So I'm like,

0:31:38.160 --> 0:31:40.840
<v Speaker 3>stop doing that, stop being so scary. So when the

0:31:40.840 --> 0:31:43.240
<v Speaker 3>panel was over, the woman she says she want to

0:31:43.240 --> 0:31:44.680
<v Speaker 3>talk to me, and she comes up to me and

0:31:44.720 --> 0:31:47.080
<v Speaker 3>she says, and she waited patiently to speak to me,

0:31:47.400 --> 0:31:49.360
<v Speaker 3>and so she said, listen, I agree with you so

0:31:49.480 --> 0:31:51.920
<v Speaker 3>much on what you said. Stop being so scared, she said,

0:31:51.920 --> 0:31:54.160
<v Speaker 3>I say that all the time, you know, stop it.

0:31:54.360 --> 0:31:55.560
<v Speaker 1>And she said, and.

0:31:55.680 --> 0:31:57.760
<v Speaker 3>You know what y'all need to be talking about, She said,

0:31:57.800 --> 0:32:00.840
<v Speaker 3>I went to the concert last night and she the artist,

0:32:01.120 --> 0:32:04.720
<v Speaker 3>she said, and she was performing. You know, she says

0:32:04.760 --> 0:32:07.680
<v Speaker 3>somethingboy busting it open, and this now she was like,

0:32:07.960 --> 0:32:10.560
<v Speaker 3>I just like, what is that. They need to stop

0:32:10.600 --> 0:32:12.680
<v Speaker 3>doing that. That's what's wrong with our society and our

0:32:12.760 --> 0:32:14.680
<v Speaker 3>young people. And so I said to her, you know,

0:32:14.800 --> 0:32:16.920
<v Speaker 3>she said, and y'all need to talk about that. And

0:32:16.960 --> 0:32:18.360
<v Speaker 3>I said to her, you know what, I hear you,

0:32:18.440 --> 0:32:22.959
<v Speaker 3>because sometimes I do think that the it's a little

0:32:23.240 --> 0:32:27.480
<v Speaker 3>it's a little racy out here, right, And so I said,

0:32:27.520 --> 0:32:28.840
<v Speaker 3>you know, I hear what you're saying.

0:32:28.840 --> 0:32:35.920
<v Speaker 1>What you're saying. However, the pushback is, we always.

0:32:35.520 --> 0:32:40.080
<v Speaker 3>Have sex has always been tolling, Music has always been sexy.

0:32:40.400 --> 0:32:42.520
<v Speaker 1>Artists have always been sexy.

0:32:42.720 --> 0:32:42.920
<v Speaker 5>Right.

0:32:43.440 --> 0:32:45.640
<v Speaker 3>People didn't like when Tina Turner was out there with

0:32:45.720 --> 0:32:49.800
<v Speaker 3>them them fringes, shaking her behind all over the place.

0:32:49.840 --> 0:32:50.320
<v Speaker 2>That was the.

0:32:50.320 --> 0:32:54.480
<v Speaker 3>Twerking of that time. It literally was that was the

0:32:54.600 --> 0:32:57.560
<v Speaker 3>twerking of that time. When Tina Turner turned around and

0:32:57.680 --> 0:32:59.800
<v Speaker 3>she's shaking them fringes be going, going.

0:32:59.640 --> 0:33:00.520
<v Speaker 1>Going, go and going.

0:33:00.880 --> 0:33:06.800
<v Speaker 3>All of that, that cabaret that you know, sexy artistry

0:33:07.000 --> 0:33:10.320
<v Speaker 3>or whatever has always existed. Yeah, it might look different

0:33:10.400 --> 0:33:14.440
<v Speaker 3>now it's more vulgar or whatever or whatever her opinion

0:33:14.560 --> 0:33:16.680
<v Speaker 3>or the language you like to use. But I don't

0:33:16.720 --> 0:33:19.400
<v Speaker 3>know that you could go tell women today that they

0:33:19.520 --> 0:33:24.600
<v Speaker 3>have to change their style because some folks are uncomfortable

0:33:24.600 --> 0:33:28.040
<v Speaker 3>when people have always been uncomfortable and those and and you,

0:33:28.120 --> 0:33:30.520
<v Speaker 3>as this woman standing here talking to me, I'm sure

0:33:30.560 --> 0:33:33.760
<v Speaker 3>you was out there celebrating the fringes popping back then,

0:33:34.080 --> 0:33:34.960
<v Speaker 3>but now.

0:33:34.880 --> 0:33:38.480
<v Speaker 1>Because of the fact that it's skin and ass fat back.

0:33:40.320 --> 0:33:42.520
<v Speaker 3>You wanted to change I said, so, I don't know,

0:33:43.240 --> 0:33:45.880
<v Speaker 3>and she started flipping out like, oh, you're a hypocrite.

0:33:46.160 --> 0:33:48.280
<v Speaker 1>And I'm like, okay, I'm hypocrite. Wow.

0:33:48.440 --> 0:33:50.360
<v Speaker 3>Like if I was like okay and the people there

0:33:50.360 --> 0:33:52.200
<v Speaker 3>were like, oh my god, you are kam, I'm like, now,

0:33:52.200 --> 0:33:55.600
<v Speaker 3>I'm used to people pushing and we have these conversations

0:33:56.000 --> 0:33:57.760
<v Speaker 3>and I don't have an answer to it. But you know,

0:33:57.880 --> 0:34:00.200
<v Speaker 3>I guess My thought of the day today is like,

0:34:00.720 --> 0:34:06.640
<v Speaker 3>can we now try to censor artists in their especially

0:34:06.680 --> 0:34:09.520
<v Speaker 3>female artists, and say that they're too sexy when sex

0:34:09.560 --> 0:34:12.560
<v Speaker 3>has always been selling, Like, why what's different about this time?

0:34:12.760 --> 0:34:16.240
<v Speaker 3>That's the question I have for myself and for us,

0:34:16.280 --> 0:34:17.600
<v Speaker 3>just as people who are.

0:34:18.040 --> 0:34:19.839
<v Speaker 1>Influencers, we don't talk about that.

0:34:19.760 --> 0:34:20.480
<v Speaker 2>In a few minutes.

0:34:21.160 --> 0:34:25.279
<v Speaker 4>Well, I think for me, like, I definitely agree. You know,

0:34:25.480 --> 0:34:28.200
<v Speaker 4>sex is always so, it's always been one of the

0:34:28.200 --> 0:34:32.080
<v Speaker 4>primary things. But I think at this point, I don't

0:34:32.080 --> 0:34:35.839
<v Speaker 4>think it's the artistry of sex that's selling them, right.

0:34:36.280 --> 0:34:42.520
<v Speaker 4>I think the artists now have turned into sexual objects.

0:34:42.840 --> 0:34:46.600
<v Speaker 4>Right like before when you when you heard Little Kim

0:34:46.680 --> 0:34:49.920
<v Speaker 4>talking about queen business and that when she had an

0:34:49.920 --> 0:34:56.440
<v Speaker 4>interview Kimberly, the Kimberly that you interviewed was intelligent. She

0:34:56.600 --> 0:34:59.720
<v Speaker 4>was talking about certain shit. There was a different level

0:34:59.800 --> 0:35:04.160
<v Speaker 4>of there was a separation of artistry in the individual

0:35:04.719 --> 0:35:07.520
<v Speaker 4>right when you even like when you listen to Jay

0:35:07.600 --> 0:35:09.440
<v Speaker 4>Z talking about you the hustle, this and that when

0:35:09.480 --> 0:35:12.360
<v Speaker 4>you interview them, his mind was on a different plane

0:35:12.360 --> 0:35:14.680
<v Speaker 4>when you listen, when you listen to all of the artists,

0:35:15.000 --> 0:35:19.320
<v Speaker 4>there was a separation from the artistry in the individual.

0:35:19.360 --> 0:35:21.719
<v Speaker 4>You can see the difference. You can see where there

0:35:21.760 --> 0:35:23.520
<v Speaker 4>was an elevation in the mind. You can see when

0:35:23.560 --> 0:35:25.960
<v Speaker 4>you talk to them, they just wasn't pussy dicking this

0:35:26.040 --> 0:35:29.880
<v Speaker 4>and that they had the interview and and and the

0:35:30.280 --> 0:35:32.880
<v Speaker 4>personal interaction with that individual was separate.

0:35:33.480 --> 0:35:36.840
<v Speaker 2>When you found at the most for the most part.

0:35:36.680 --> 0:35:41.000
<v Speaker 4>Right, you get to these these they were talking about intelligence.

0:35:40.520 --> 0:35:44.480
<v Speaker 1>Ship talking about but I don't remember, but.

0:35:44.560 --> 0:35:48.400
<v Speaker 4>Flavor flav wasn't talking about nothing, right, since Flavor Flavors

0:35:48.520 --> 0:35:51.520
<v Speaker 4>artistry was he was a hype man, right, so he

0:35:51.640 --> 0:35:54.560
<v Speaker 4>was talking about this and that there were certain individuals

0:35:54.560 --> 0:35:56.759
<v Speaker 4>that you got it and and and and and the

0:35:56.840 --> 0:35:59.400
<v Speaker 4>thing was you treated them as such if they was

0:35:59.640 --> 0:36:01.600
<v Speaker 4>the man and this and that, that was.

0:36:01.880 --> 0:36:03.400
<v Speaker 2>The credence you gave them.

0:36:03.680 --> 0:36:06.920
<v Speaker 4>So I think now when you're having these conversations with

0:36:06.960 --> 0:36:12.200
<v Speaker 4>the artists, I think it's still just this sexual shit. Still,

0:36:12.280 --> 0:36:14.759
<v Speaker 4>it's still based on sex. It's still based on this.

0:36:15.120 --> 0:36:18.640
<v Speaker 4>So people aren't able to separate the individual from the

0:36:18.800 --> 0:36:22.560
<v Speaker 4>entertainer no more. And that's why you have situations like

0:36:22.880 --> 0:36:25.200
<v Speaker 4>even though I thought it was the dumbest shit with

0:36:25.200 --> 0:36:28.919
<v Speaker 4>with Tsukiana in this individual, this guy, right, because he's

0:36:30.440 --> 0:36:33.759
<v Speaker 4>Kosyrus because in his mind, this is who she is.

0:36:33.800 --> 0:36:34.560
<v Speaker 4>She's just sex.

0:36:35.400 --> 0:36:35.759
<v Speaker 2>That's it.

0:36:35.840 --> 0:36:38.560
<v Speaker 4>Every conversation she has about sex, all the music is

0:36:38.600 --> 0:36:41.880
<v Speaker 4>about sex. There's nothing that I've seen in her. And

0:36:41.960 --> 0:36:45.080
<v Speaker 4>even though that's completely wrong, but this is what happens.

0:36:45.400 --> 0:36:49.840
<v Speaker 4>And and people are just seeing the individuals as just sex.

0:36:50.040 --> 0:36:53.800
<v Speaker 4>They don't see them as something that's separated from the artist.

0:36:53.840 --> 0:36:56.760
<v Speaker 4>Try and when you when you have this, these these

0:36:57.320 --> 0:37:00.680
<v Speaker 4>intimate moments with them, there's this deep person like damn,

0:37:00.760 --> 0:37:02.600
<v Speaker 4>I didn't know that about this person, or this person

0:37:02.719 --> 0:37:04.799
<v Speaker 4>is dope when you meet him, like they it's like

0:37:04.840 --> 0:37:08.640
<v Speaker 4>they all stay in character. They staying in character. So

0:37:08.960 --> 0:37:12.879
<v Speaker 4>the individuals, like before, my mother used to like Little

0:37:12.960 --> 0:37:15.120
<v Speaker 4>Kim right, even though she was like they was talking about.

0:37:15.200 --> 0:37:17.279
<v Speaker 4>But when she listened to Little Kim talk and she

0:37:17.400 --> 0:37:19.960
<v Speaker 4>heard the interviews and this and that, she reminded her

0:37:19.960 --> 0:37:22.800
<v Speaker 4>of her, Like, Okay, Little Kimar, even though there's this

0:37:22.800 --> 0:37:25.719
<v Speaker 4>this raunchy shit about her, there's this this young woman

0:37:25.880 --> 0:37:29.280
<v Speaker 4>still here. You understand, I'm saying. Even with Nicki Minaj,

0:37:29.520 --> 0:37:32.480
<v Speaker 4>even though Nicki is selling all that shit, she said

0:37:32.520 --> 0:37:34.520
<v Speaker 4>all that shit. But when you listen to Nicki Minaj

0:37:34.640 --> 0:37:38.360
<v Speaker 4>have an interview, that's an intelligent business woman. You understand

0:37:38.360 --> 0:37:40.120
<v Speaker 4>I'm saying. I think right now, what they're doing with

0:37:40.200 --> 0:37:43.320
<v Speaker 4>these young girls, you're not seeing that aspect of them.

0:37:43.719 --> 0:37:46.200
<v Speaker 4>Every interview is about so you're doing this and this

0:37:46.239 --> 0:37:49.520
<v Speaker 4>and that, and it's just all every video, every interview,

0:37:49.560 --> 0:37:53.560
<v Speaker 4>everything is just this sexual shit to where they just

0:37:53.560 --> 0:37:54.600
<v Speaker 4>just see him as sex.

0:37:54.800 --> 0:37:57.239
<v Speaker 2>So I think it's just like with the rappers.

0:37:57.320 --> 0:38:01.400
<v Speaker 4>Before the rappers, you heard it it was shoot them up,

0:38:01.440 --> 0:38:04.280
<v Speaker 4>bangman in the music, but when you had an interview

0:38:04.280 --> 0:38:06.960
<v Speaker 4>with them, there's somebody. We're trying to ever evolve from this,

0:38:07.360 --> 0:38:08.879
<v Speaker 4>you know, we're trying to flip this money.

0:38:08.920 --> 0:38:10.520
<v Speaker 2>We had to get off the streets. We lost too

0:38:10.520 --> 0:38:11.880
<v Speaker 2>many people in the street. This and that.

0:38:12.280 --> 0:38:14.640
<v Speaker 4>Now Yo, Yeah, we got beef with such and such

0:38:14.760 --> 0:38:16.719
<v Speaker 4>and we're gonna shoot them and this and that, and

0:38:16.880 --> 0:38:20.960
<v Speaker 4>it's on when we poping, it's no, there's no separation.

0:38:21.560 --> 0:38:24.920
<v Speaker 4>So it's it's like, what happened is I don't know.

0:38:24.960 --> 0:38:26.240
<v Speaker 1>I think the guys are better.

0:38:26.560 --> 0:38:28.960
<v Speaker 2>I think some of them are, but I'm talking but

0:38:29.440 --> 0:38:30.120
<v Speaker 2>some of them are.

0:38:30.160 --> 0:38:33.399
<v Speaker 4>But for the most part, you still that's what that's

0:38:33.440 --> 0:38:36.279
<v Speaker 4>all the interviews be around they don't interview. And that's

0:38:36.280 --> 0:38:38.600
<v Speaker 4>why I started sit down with the stand ups, because

0:38:38.640 --> 0:38:41.879
<v Speaker 4>I want to focus on the evolution of the mind.

0:38:41.920 --> 0:38:43.760
<v Speaker 2>The other ship you want to talk about.

0:38:43.800 --> 0:38:45.880
<v Speaker 4>We know they come from this, we know they've done that,

0:38:46.120 --> 0:38:48.520
<v Speaker 4>but talk about the other ship. Let people understand that

0:38:48.520 --> 0:38:52.800
<v Speaker 4>these are intelligent individuals who have brains, who have aspirations,

0:38:52.800 --> 0:38:55.120
<v Speaker 4>who you know, don't just focus on the dumb shit

0:38:55.160 --> 0:38:55.520
<v Speaker 4>all time.

0:38:55.560 --> 0:38:57.640
<v Speaker 2>And I think that's what happens most of the time,

0:38:58.040 --> 0:38:59.440
<v Speaker 2>is that everything.

0:38:59.080 --> 0:39:03.719
<v Speaker 4>Is complete focused on this sex and the individual becomes

0:39:04.239 --> 0:39:07.440
<v Speaker 4>just in people's minds as a sex object.

0:39:07.719 --> 0:39:12.239
<v Speaker 3>And well women have always been objectified though, so I

0:39:12.239 --> 0:39:12.520
<v Speaker 3>don't know.

0:39:12.520 --> 0:39:14.279
<v Speaker 1>I guess, I guess I see what you're saying.

0:39:14.400 --> 0:39:17.239
<v Speaker 4>And I'm thinking about if we think about how what

0:39:17.320 --> 0:39:21.719
<v Speaker 4>people's argument was with Tory and Meghan, right, it's Tori.

0:39:21.920 --> 0:39:24.280
<v Speaker 2>I mean, Megan just graduate, graduated from college.

0:39:24.280 --> 0:39:27.040
<v Speaker 4>This is the one with a college degree, right, And

0:39:27.239 --> 0:39:29.960
<v Speaker 4>what what what our social media and people will try

0:39:30.000 --> 0:39:32.439
<v Speaker 4>to focus on is the sexual ship that she talks

0:39:32.440 --> 0:39:35.239
<v Speaker 4>about in the music. Everything is all all of the

0:39:35.600 --> 0:39:37.799
<v Speaker 4>interview questions about sex and who you are sex with

0:39:37.840 --> 0:39:40.719
<v Speaker 4>and this and that. So people just seeing her when

0:39:41.040 --> 0:39:42.880
<v Speaker 4>the situation happened and she got shot.

0:39:43.080 --> 0:39:44.200
<v Speaker 2>People said, fuck her.

0:39:44.719 --> 0:39:47.880
<v Speaker 4>All she is is somebody that's sex and shaking her

0:39:47.880 --> 0:39:50.480
<v Speaker 4>ass anyway, So we don't give a fuck because they

0:39:50.680 --> 0:39:53.880
<v Speaker 4>just seen her as that. They separate the pure human

0:39:53.920 --> 0:39:55.879
<v Speaker 4>being from it. They don't even look at the other

0:39:55.960 --> 0:39:59.600
<v Speaker 4>aspects of this intelligent, young black woman that overcame shit,

0:40:00.000 --> 0:40:02.680
<v Speaker 4>because that's not what's being shown to the public.

0:40:02.719 --> 0:40:05.239
<v Speaker 2>We don't even see that aspect no more. We don't

0:40:05.239 --> 0:40:05.680
<v Speaker 2>see it that.

0:40:05.920 --> 0:40:08.399
<v Speaker 4>We don't see I don't see no interviews where it's

0:40:08.440 --> 0:40:11.520
<v Speaker 4>highlighting the minds of these chicks. It's like, oh, I

0:40:11.560 --> 0:40:14.520
<v Speaker 4>would fuck you, you fuck me? Oh, I would lick you.

0:40:14.560 --> 0:40:17.400
<v Speaker 4>What look at my ass or my ass or you squat?

0:40:17.520 --> 0:40:20.200
<v Speaker 4>Oh those are combination. But where's the rest of the

0:40:20.239 --> 0:40:23.640
<v Speaker 4>ship that goes with the women? Why I don't show

0:40:23.640 --> 0:40:26.680
<v Speaker 4>the rest of the interview? What she talked about, she graduated,

0:40:26.719 --> 0:40:28.440
<v Speaker 4>she overcame this and that, But you want to talk

0:40:28.480 --> 0:40:31.160
<v Speaker 4>about who she slept with and who she said is sexy,

0:40:31.200 --> 0:40:35.359
<v Speaker 4>and like, that's what that's what this eerror is doing now.

0:40:35.400 --> 0:40:36.799
<v Speaker 2>It's objectifying women.

0:40:37.120 --> 0:40:40.840
<v Speaker 4>And until we stopped doing that and we start showing

0:40:41.080 --> 0:40:45.440
<v Speaker 4>the human side and the aspiring side, and the evolutionary

0:40:45.440 --> 0:40:47.440
<v Speaker 4>side and the intelligence side of our women.

0:40:47.280 --> 0:40:49.400
<v Speaker 2>Like we used to do, We're gonna keep getting these

0:40:49.400 --> 0:40:50.200
<v Speaker 2>same responses.

0:40:50.719 --> 0:40:53.239
<v Speaker 1>Well, I think I would say two things on this.

0:40:53.360 --> 0:40:59.600
<v Speaker 3>One is that it's the object objectifying or whatever objectification

0:41:00.120 --> 0:41:04.200
<v Speaker 3>of women and the promotion of violence. So those two

0:41:04.200 --> 0:41:06.880
<v Speaker 3>things that happening at the same time. But I also

0:41:06.960 --> 0:41:08.920
<v Speaker 3>think that, yes, it is the media in a lot

0:41:08.960 --> 0:41:12.480
<v Speaker 3>of ways, but we as women and just people and

0:41:12.680 --> 0:41:18.239
<v Speaker 3>artists in general, have a responsibility to.

0:41:17.200 --> 0:41:18.359
<v Speaker 1>Shift the conversation.

0:41:18.800 --> 0:41:21.200
<v Speaker 3>And so I'm sure you know they tried all that

0:41:21.239 --> 0:41:25.680
<v Speaker 3>stuff with Queen Latifa and Jada Pinkett and all, and

0:41:25.760 --> 0:41:28.600
<v Speaker 3>I've always had to deal with that the line of questioning.

0:41:29.080 --> 0:41:29.799
<v Speaker 1>You happy to be.

0:41:31.280 --> 0:41:34.320
<v Speaker 2>No, but I'm just saying your intellect was respected.

0:41:34.400 --> 0:41:36.240
<v Speaker 1>No, No, but you're not understanding what I'm saying.

0:41:36.239 --> 0:41:40.680
<v Speaker 3>I'm saying that there's always been because at some point

0:41:40.680 --> 0:41:42.560
<v Speaker 3>it might not so much have been about sex, but

0:41:42.640 --> 0:41:48.160
<v Speaker 3>it was colorism or competition. They've always tried to shift

0:41:48.160 --> 0:41:52.520
<v Speaker 3>the conversation to something that's controversial, and it is incumbent

0:41:52.600 --> 0:41:56.080
<v Speaker 3>upon us as individuals. And that's me and you doing

0:41:56.160 --> 0:41:59.200
<v Speaker 3>interviews all the way to artists that you keep the

0:41:59.600 --> 0:42:01.400
<v Speaker 3>converse station where you wanted to go.

0:42:02.040 --> 0:42:03.200
<v Speaker 1>So when they ask.

0:42:03.000 --> 0:42:08.120
<v Speaker 3>You about your but hole, you gotta say that's funny.

0:42:08.600 --> 0:42:08.799
<v Speaker 2>You know.

0:42:08.880 --> 0:42:10.319
<v Speaker 3>I talk that all the time, but I ain't come

0:42:10.400 --> 0:42:12.440
<v Speaker 3>up here to talk about that. I do want to

0:42:12.480 --> 0:42:14.720
<v Speaker 3>tell you, though, about blah blah blah bah blahlah blahlah

0:42:14.719 --> 0:42:18.120
<v Speaker 3>blah thing. So you have to educate yourself, right, You've

0:42:18.120 --> 0:42:20.960
<v Speaker 3>got to make yourself. You have to put you have

0:42:21.080 --> 0:42:23.920
<v Speaker 3>to develop your mind in a way that you have

0:42:24.160 --> 0:42:26.520
<v Speaker 3>something else to talk about.

0:42:26.040 --> 0:42:28.839
<v Speaker 4>But I hope that because a lot of these young

0:42:28.920 --> 0:42:32.080
<v Speaker 4>girls that's being objectified, they don't know. They just getting

0:42:32.120 --> 0:42:34.680
<v Speaker 4>theme and people saying, Yo, you gotta do this, you

0:42:34.719 --> 0:42:36.680
<v Speaker 4>gotta do this, And as they grow they be like,

0:42:36.760 --> 0:42:39.040
<v Speaker 4>I'm not doing that shit no more. But what happens

0:42:39.080 --> 0:42:43.160
<v Speaker 4>is that's what your brand is right now. If people

0:42:43.239 --> 0:42:45.480
<v Speaker 4>don't even want to hear you talk about nothing else,

0:42:45.840 --> 0:42:48.160
<v Speaker 4>you know, they want to like I heard stupid ass

0:42:48.480 --> 0:42:51.080
<v Speaker 4>fucking I'm not saying no names, but these blog dudes

0:42:51.320 --> 0:42:54.160
<v Speaker 4>twenty one savages evolving in his music, and they like,

0:42:54.160 --> 0:42:56.040
<v Speaker 4>all right, we just want to hear you shoot and

0:42:56.120 --> 0:42:57.839
<v Speaker 4>kill and sell drugs, nigga. We don't want to hear

0:42:57.960 --> 0:43:01.000
<v Speaker 4>that positive shit, and that that's they try to put

0:43:01.040 --> 0:43:03.840
<v Speaker 4>you in right so they don't eat. They sound bite

0:43:03.880 --> 0:43:08.680
<v Speaker 4>you on negativity and stupidity once you will, but you.

0:43:08.680 --> 0:43:10.120
<v Speaker 1>Gotta keep on your path.

0:43:10.239 --> 0:43:13.120
<v Speaker 3>And again I'm just saying that I want to make

0:43:13.160 --> 0:43:16.880
<v Speaker 3>sure we talk about the personal responsibility of these individuals

0:43:16.920 --> 0:43:20.799
<v Speaker 3>because again, I'm sure the question back in the days

0:43:21.320 --> 0:43:26.600
<v Speaker 3>was old Queen Latifah, did you hear you know what,

0:43:26.680 --> 0:43:29.239
<v Speaker 3>I'm just making this up what mc light said. And

0:43:29.560 --> 0:43:31.960
<v Speaker 3>you know, how do you feel about hugs? You think

0:43:32.000 --> 0:43:34.840
<v Speaker 3>she's this, that and the third or so. They always

0:43:34.880 --> 0:43:37.040
<v Speaker 3>try to find something. It could be sex, it could

0:43:37.080 --> 0:43:40.680
<v Speaker 3>like I said, competition, colorism, you think she's too light,

0:43:40.760 --> 0:43:42.920
<v Speaker 3>too dark to this and the third. But they're always

0:43:43.000 --> 0:43:45.200
<v Speaker 3>going to try to focus on negativity because that's what

0:43:45.239 --> 0:43:47.040
<v Speaker 3>they want to stick in our community.

0:43:47.120 --> 0:43:48.960
<v Speaker 2>I want to say one thing before we start, right.

0:43:49.320 --> 0:43:51.759
<v Speaker 4>I was looking somebody I don't know who posted it,

0:43:51.800 --> 0:43:55.600
<v Speaker 4>but it was a post about Kevin Gates and it

0:43:55.719 --> 0:43:59.640
<v Speaker 4>was showing like his old interviews right like they were

0:43:59.640 --> 0:44:01.280
<v Speaker 4>showing clips of his old interviews.

0:44:01.360 --> 0:44:03.080
<v Speaker 2>It's like, Yo, Kevin Gates used to be a real

0:44:03.120 --> 0:44:04.200
<v Speaker 2>hard interview.

0:44:04.440 --> 0:44:08.680
<v Speaker 4>And he was militant, like he was so militant that

0:44:08.760 --> 0:44:11.759
<v Speaker 4>it was it was shocking him. Dude, please says, please,

0:44:11.760 --> 0:44:13.120
<v Speaker 4>don't put your hands on me. You don't want to

0:44:13.120 --> 0:44:14.880
<v Speaker 4>touch me to talk to me. He's like, yeah, I

0:44:14.880 --> 0:44:17.279
<v Speaker 4>didn't come up here to talk about that nonsense. Like

0:44:17.360 --> 0:44:20.960
<v Speaker 4>he was militant. He was getting up there. And then

0:44:21.000 --> 0:44:23.240
<v Speaker 4>I was listening to and I watched and I started listening,

0:44:23.280 --> 0:44:26.840
<v Speaker 4>and I benefit Kevin Gates fan because I understand the

0:44:26.880 --> 0:44:30.480
<v Speaker 4>militancy he has. And I've listened to like full interviews,

0:44:30.760 --> 0:44:33.799
<v Speaker 4>and I watched the way he interviews now and he

0:44:33.920 --> 0:44:37.200
<v Speaker 4>said it before that he has a massive degree in psychology.

0:44:38.080 --> 0:44:41.640
<v Speaker 4>And what he started to do was give you all

0:44:41.840 --> 0:44:43.520
<v Speaker 4>the bullshit that you wanted to hear.

0:44:43.840 --> 0:44:45.879
<v Speaker 2>He knew that that's what they was gonna grab one too.

0:44:45.920 --> 0:44:48.879
<v Speaker 4>But when you started listening to a full interview, it's

0:44:48.920 --> 0:44:52.360
<v Speaker 4>so much shit in here that he's saying that's on point,

0:44:52.440 --> 0:44:55.239
<v Speaker 4>but he gonna give you all of the most wrong.

0:44:55.040 --> 0:44:56.960
<v Speaker 2>Cheers, craziest shit that.

0:44:56.920 --> 0:45:00.080
<v Speaker 4>He knows going headline because he understood the games, so

0:45:00.200 --> 0:45:02.520
<v Speaker 4>a lot of it's a lot of artists what they

0:45:02.520 --> 0:45:04.399
<v Speaker 4>start doing and say, you know what, I'm not gonna

0:45:04.440 --> 0:45:07.279
<v Speaker 4>fight the system. I'm gonna play the game, and I'm

0:45:07.280 --> 0:45:08.799
<v Speaker 4>gonna add this ship I want to do, but I'm

0:45:08.840 --> 0:45:11.200
<v Speaker 4>gonna figure out the game because when you when I

0:45:11.239 --> 0:45:13.360
<v Speaker 4>was playing it the way that I thought it should

0:45:13.360 --> 0:45:15.320
<v Speaker 4>be played, it wasn't getting these headlines.

0:45:15.320 --> 0:45:17.480
<v Speaker 2>They wasn't paying attention, they wasn't listening. I wasn't in

0:45:17.560 --> 0:45:18.080
<v Speaker 2>these things.

0:45:18.280 --> 0:45:20.719
<v Speaker 4>But now that I give y'all a bunch of this bullshit,

0:45:21.320 --> 0:45:23.560
<v Speaker 4>y'all pay attention. So now you're gonna go get the

0:45:23.600 --> 0:45:25.640
<v Speaker 4>whole body of work and listen and be like, damn

0:45:26.040 --> 0:45:28.920
<v Speaker 4>this thing. You're talking some ship. But the thing that

0:45:29.000 --> 0:45:31.960
<v Speaker 4>brought you here was the bullshit and the sound bites.

0:45:32.320 --> 0:45:34.759
<v Speaker 4>So that's what we at sound but we in the

0:45:34.800 --> 0:45:35.600
<v Speaker 4>sound by error.

0:45:36.360 --> 0:45:38.719
<v Speaker 3>Well we've always been in the sound bite error, and

0:45:38.760 --> 0:45:41.680
<v Speaker 3>I'm not really good at it. We always have because

0:45:42.320 --> 0:45:46.080
<v Speaker 3>I mean, that's that's something that because it's in every

0:45:46.280 --> 0:45:51.880
<v Speaker 3>it's in every aspect, like in civil rights, sound bites

0:45:52.000 --> 0:45:53.600
<v Speaker 3>is like what's supposed to sell.

0:45:53.840 --> 0:45:56.719
<v Speaker 2>So I think it's been there, but I think.

0:45:56.800 --> 0:45:59.319
<v Speaker 3>I don't think it sound bites that I don't think

0:45:59.360 --> 0:46:01.400
<v Speaker 3>what you mean is the sound bite, because we've always

0:46:01.440 --> 0:46:02.120
<v Speaker 3>been sound bites.

0:46:02.200 --> 0:46:04.480
<v Speaker 1>It's just the raunching like it's.

0:46:05.480 --> 0:46:08.560
<v Speaker 4>Sound bites have always existed, right, There's always been a

0:46:08.600 --> 0:46:10.520
<v Speaker 4>need for sound but there's always been a thing about

0:46:10.600 --> 0:46:12.719
<v Speaker 4>sound like that one or two things that you could

0:46:12.760 --> 0:46:15.520
<v Speaker 4>take that they say, that's always been, but it wasn't

0:46:15.640 --> 0:46:17.680
<v Speaker 4>as prevalent as it is now.

0:46:17.840 --> 0:46:20.280
<v Speaker 2>There was an overall thing.

0:46:21.640 --> 0:46:22.000
<v Speaker 1>Before.

0:46:22.080 --> 0:46:25.080
<v Speaker 4>They would take sound bites from people who have overall talent,

0:46:25.080 --> 0:46:27.919
<v Speaker 4>and they would take that. Now they just take they

0:46:27.960 --> 0:46:30.400
<v Speaker 4>take sound bucks over overall talent.

0:46:33.640 --> 0:46:41.240
<v Speaker 3>Okay, well listen, speaking of sound bite talent and online

0:46:41.360 --> 0:46:43.640
<v Speaker 3>and how you get noticed and all of that, we

0:46:43.760 --> 0:46:48.719
<v Speaker 3>have a digital marketing or marketing expert coming up and

0:46:48.920 --> 0:46:49.959
<v Speaker 3>she's going to be our guest.

0:46:51.120 --> 0:46:54.759
<v Speaker 1>I am you know, I'm pretty.

0:46:53.920 --> 0:46:57.359
<v Speaker 3>I know her work and she's actually really good at

0:46:57.400 --> 0:47:00.839
<v Speaker 3>what she does. And so people who are influencing needs

0:47:00.840 --> 0:47:03.600
<v Speaker 3>to listen into this interview so you can learn more

0:47:03.640 --> 0:47:08.920
<v Speaker 3>about ways to uh bring value to companies and also

0:47:09.000 --> 0:47:12.600
<v Speaker 3>bring money to your pocket for your followers, and not

0:47:12.760 --> 0:47:15.520
<v Speaker 3>just be online to be online scrolling, but to be

0:47:15.600 --> 0:47:16.560
<v Speaker 3>online and make.

0:47:19.920 --> 0:47:21.520
<v Speaker 1>All Right, let's bring our guests on.

0:47:26.080 --> 0:47:28.800
<v Speaker 3>Speaking of our friends, we had, we have a friend

0:47:29.400 --> 0:47:34.399
<v Speaker 3>that is joining us today on street Politicians, someone I've

0:47:34.400 --> 0:47:37.920
<v Speaker 3>had a lot of time or spent a lot of

0:47:37.960 --> 0:47:39.880
<v Speaker 3>time with and had the opportunity to get to know

0:47:40.000 --> 0:47:46.160
<v Speaker 3>this sister, who is quite influential in her own right.

0:47:47.560 --> 0:47:52.200
<v Speaker 3>But she has a company called Black Girl Digital, which

0:47:52.360 --> 0:47:58.720
<v Speaker 3>deals with influencer marketing. So her firm focuses on helping

0:47:59.280 --> 0:48:05.040
<v Speaker 3>uh influencers with their marketing strategies, and her own form.

0:48:04.840 --> 0:48:07.840
<v Speaker 1>Of activism within her business is.

0:48:07.760 --> 0:48:11.840
<v Speaker 3>To help shape and make sure that there are equitable

0:48:11.960 --> 0:48:18.200
<v Speaker 3>opportunities for brand partnerships between the influencers and some major brands.

0:48:18.760 --> 0:48:21.640
<v Speaker 3>And what I appreciate and have learned much about this

0:48:21.800 --> 0:48:24.480
<v Speaker 3>sister is how much she has been able to do

0:48:24.560 --> 0:48:28.200
<v Speaker 3>in terms of getting people the type of online imprint

0:48:28.280 --> 0:48:31.560
<v Speaker 3>that they deserve and need in order for their businesses

0:48:31.560 --> 0:48:34.040
<v Speaker 3>to grow. You know, some people think that it's an

0:48:34.120 --> 0:48:37.320
<v Speaker 3>easy job. You just go online and throw up a page.

0:48:37.360 --> 0:48:39.560
<v Speaker 3>And that's why most people get frustrated because they find

0:48:39.600 --> 0:48:42.640
<v Speaker 3>out that there's a lot more work that goes into

0:48:43.080 --> 0:48:46.680
<v Speaker 3>being a viable company that brands will look at, and

0:48:47.040 --> 0:48:49.680
<v Speaker 3>you know, and also just having viable strategies.

0:48:49.719 --> 0:48:51.200
<v Speaker 1>And so I'm excited to.

0:48:52.160 --> 0:48:55.800
<v Speaker 3>Bring to the show today to welcome on our sister,

0:48:56.000 --> 0:48:59.520
<v Speaker 3>my friend LaToya schambeau Hey.

0:48:59.320 --> 0:49:01.799
<v Speaker 1>Guys, thank you so much for having me on.

0:49:02.040 --> 0:49:05.640
<v Speaker 6>Always excited to join the show and talk all things

0:49:05.760 --> 0:49:09.479
<v Speaker 6>influencer marketing and marketing and getting your businesses rocket and rolling.

0:49:11.000 --> 0:49:11.960
<v Speaker 2>It's amazing, man.

0:49:12.280 --> 0:49:14.759
<v Speaker 4>I just want to know because every time we get

0:49:14.800 --> 0:49:18.320
<v Speaker 4>influencers and different entrepreneurs, the first thing I want to

0:49:18.400 --> 0:49:21.080
<v Speaker 4>know is like, what was the inspiration behind you doing it?

0:49:22.360 --> 0:49:28.399
<v Speaker 6>Well, interestingly enough, I've been in advertising and marketing for

0:49:28.680 --> 0:49:33.560
<v Speaker 6>seventeen year eighteen years now, and I've always just had

0:49:33.600 --> 0:49:39.280
<v Speaker 6>a love for the advertising industry, and through my experiences,

0:49:39.640 --> 0:49:41.960
<v Speaker 6>I was like, well, who who's doing all of this

0:49:42.320 --> 0:49:47.680
<v Speaker 6>and bringing deals to black women? And since I just

0:49:48.080 --> 0:49:52.480
<v Speaker 6>had to know how of where the money sat, it

0:49:52.560 --> 0:49:54.919
<v Speaker 6>was an easy way. It was just an easy way

0:49:54.920 --> 0:49:58.399
<v Speaker 6>for me to live out my passion as well as

0:49:58.440 --> 0:50:01.440
<v Speaker 6>my purpose and kind of merge it all together. Still

0:50:01.480 --> 0:50:05.360
<v Speaker 6>support my industry and support my community. So it was

0:50:05.880 --> 0:50:11.080
<v Speaker 6>really fait you know, and my desire to just help

0:50:11.160 --> 0:50:13.480
<v Speaker 6>the community get paid to do the things that they

0:50:13.520 --> 0:50:14.000
<v Speaker 6>love to do.

0:50:16.120 --> 0:50:18.320
<v Speaker 2>So when did you like first start this company?

0:50:18.400 --> 0:50:20.680
<v Speaker 4>Like you say you've been doing advertage, So what did

0:50:20.680 --> 0:50:22.120
<v Speaker 4>you first start your own company?

0:50:22.680 --> 0:50:24.000
<v Speaker 5>Twenty sixteen?

0:50:24.120 --> 0:50:28.560
<v Speaker 6>It was twenty fifteen, twenty sixteen, and it was right

0:50:28.640 --> 0:50:34.440
<v Speaker 6>before social media took off. So originally the idea was

0:50:34.680 --> 0:50:38.960
<v Speaker 6>to be the largest black female ad network, so very

0:50:39.000 --> 0:50:44.560
<v Speaker 6>similar to Complex. I was managing at operations for some

0:50:45.080 --> 0:50:49.680
<v Speaker 6>major black female bloggers at the time, so I took

0:50:49.719 --> 0:50:52.880
<v Speaker 6>the extra the Nicole BITCHI to excel. Nicole was managing

0:50:52.920 --> 0:50:56.959
<v Speaker 6>her ad operations, and then fashion Bomb Daily, The Cut Life,

0:50:56.960 --> 0:50:58.960
<v Speaker 6>and a couple of other publishers.

0:50:59.520 --> 0:51:04.800
<v Speaker 1>But the interesting thing was, let's say it literally.

0:51:04.440 --> 0:51:07.959
<v Speaker 6>Happened overnight, like December thirty first, I went to sleep

0:51:08.080 --> 0:51:11.480
<v Speaker 6>January first, the new year twenty to seventeen. It was

0:51:11.600 --> 0:51:17.200
<v Speaker 6>all about influencers. So I'm very much a visionary and

0:51:17.440 --> 0:51:21.040
<v Speaker 6>I assess business for what the future could look like,

0:51:21.200 --> 0:51:24.360
<v Speaker 6>not for what we have to do like right this second.

0:51:25.000 --> 0:51:27.280
<v Speaker 1>And I was like, it's I have to pivot.

0:51:27.600 --> 0:51:27.799
<v Speaker 2>You know.

0:51:29.120 --> 0:51:32.920
<v Speaker 6>All of my bloggers were turning into influencers. The brands

0:51:32.920 --> 0:51:35.160
<v Speaker 6>that I was working with, they wanted to test out

0:51:35.239 --> 0:51:38.319
<v Speaker 6>influencer marketing, and I was like, well, I know how

0:51:38.320 --> 0:51:40.000
<v Speaker 6>to do it. I know how to package, I know

0:51:40.040 --> 0:51:43.400
<v Speaker 6>how to price, and I have the inventory. So it

0:51:43.520 --> 0:51:47.480
<v Speaker 6>was an easy pivot in the product, but not in

0:51:47.520 --> 0:51:52.120
<v Speaker 6>the purpose. I was still able to continue down the

0:51:52.280 --> 0:51:56.759
<v Speaker 6>road of supporting black women and really helping them get

0:51:56.800 --> 0:51:59.920
<v Speaker 6>paid fairly in a space where out they gate they

0:52:00.040 --> 0:52:05.120
<v Speaker 6>were immediately you know, not paid in an equitable manner.

0:52:05.239 --> 0:52:06.839
<v Speaker 1>So it really.

0:52:06.920 --> 0:52:11.040
<v Speaker 6>Twenty seventeen was a critical year in the pivots.

0:52:12.840 --> 0:52:17.319
<v Speaker 3>So there are people out here who need and I'm

0:52:17.400 --> 0:52:25.080
<v Speaker 3>one of them, who need to understand in a very very.

0:52:26.320 --> 0:52:27.239
<v Speaker 1>Basic way.

0:52:27.280 --> 0:52:29.520
<v Speaker 3>I was gonna say elementary, but that's probably the wrong

0:52:30.200 --> 0:52:34.000
<v Speaker 3>turned to use a very basic way. First of all,

0:52:34.080 --> 0:52:39.759
<v Speaker 3>what is an influencer? And then what does influencer marketing mean?

0:52:40.200 --> 0:52:43.400
<v Speaker 3>You know, Like I know, I think I know, and

0:52:43.440 --> 0:52:47.239
<v Speaker 3>it sounds really good, but I'm not sure that we

0:52:47.360 --> 0:52:51.239
<v Speaker 3>understand all the intricacies of what being an influencer is

0:52:51.400 --> 0:52:54.800
<v Speaker 3>in and of itself, Like, for real, not just somebody

0:52:54.840 --> 0:52:58.160
<v Speaker 3>who people see and you know, you just around, but

0:52:58.239 --> 0:53:03.239
<v Speaker 3>a true influencer. Your brand is something folks want to

0:53:03.320 --> 0:53:04.720
<v Speaker 3>connect to their brand.

0:53:06.000 --> 0:53:06.799
<v Speaker 1>What does that mean?

0:53:06.840 --> 0:53:08.919
<v Speaker 3>And then what does it mean to be What does

0:53:08.960 --> 0:53:10.279
<v Speaker 3>influencer marketing mean?

0:53:11.160 --> 0:53:15.080
<v Speaker 6>Sure, so in different industries it might be different things,

0:53:15.320 --> 0:53:19.880
<v Speaker 6>you know, but from the advertising perspective, from the lens

0:53:20.040 --> 0:53:25.680
<v Speaker 6>of the advertising industry, it's an influencer is someone just

0:53:25.719 --> 0:53:30.800
<v Speaker 6>being contracted to promote something on behalf of a brand,

0:53:30.880 --> 0:53:33.040
<v Speaker 6>whether it's you're being paid.

0:53:32.840 --> 0:53:35.640
<v Speaker 1>Or you're doing a hard right. And the term.

0:53:35.520 --> 0:53:40.719
<v Speaker 6>Influencer marketing was adopted in the industry to really serve

0:53:40.760 --> 0:53:46.799
<v Speaker 6>as a channel in which that marketer leverages that influencer.

0:53:47.320 --> 0:53:47.640
<v Speaker 1>Right.

0:53:47.719 --> 0:53:52.120
<v Speaker 6>So an influencer can come in many different forms. It

0:53:52.160 --> 0:53:54.640
<v Speaker 6>can be I'm working with this influencer because they have reach.

0:53:55.200 --> 0:53:57.600
<v Speaker 6>It also can be I'm working with this influencer because

0:53:57.920 --> 0:54:03.600
<v Speaker 6>they have a really niche audience where this they post something,

0:54:03.640 --> 0:54:05.799
<v Speaker 6>they really care about what they're posting, and they want

0:54:05.840 --> 0:54:06.319
<v Speaker 6>to buy from them.

0:54:06.360 --> 0:54:09.200
<v Speaker 5>They want their interested right, so they have that niche audience.

0:54:10.080 --> 0:54:14.480
<v Speaker 6>Or this influencer creates really great content and as a

0:54:14.520 --> 0:54:19.120
<v Speaker 6>new brand business owner, I need quality content that that's.

0:54:18.880 --> 0:54:20.600
<v Speaker 1>Produced by this influencer.

0:54:21.120 --> 0:54:24.920
<v Speaker 6>So from an advertising perspective, again, it's really more of

0:54:25.160 --> 0:54:28.160
<v Speaker 6>a channel that influencer marketing is a channel in which

0:54:28.800 --> 0:54:34.919
<v Speaker 6>they go about marketing the business through influencers. And an

0:54:34.960 --> 0:54:39.680
<v Speaker 6>influencer is someone who is being there's an exchange, there's

0:54:39.680 --> 0:54:41.080
<v Speaker 6>an exchange of service.

0:54:42.800 --> 0:54:46.480
<v Speaker 4>Okay, that sounds dope, but so give us like a

0:54:46.520 --> 0:54:51.560
<v Speaker 4>couple of influencers or artists whoever that you've worked with

0:54:51.840 --> 0:54:54.640
<v Speaker 4>and connected them to certain brands that we probably would.

0:54:54.520 --> 0:54:54.880
<v Speaker 2>Know of it.

0:54:56.160 --> 0:55:02.160
<v Speaker 6>Oh Jesus, we work done so so many campaigns.

0:55:04.440 --> 0:55:05.600
<v Speaker 1>It really just depends.

0:55:05.680 --> 0:55:10.640
<v Speaker 6>So for example, right now, we're working on a couple

0:55:10.680 --> 0:55:11.920
<v Speaker 6>of campaigns for Disney.

0:55:13.520 --> 0:55:16.760
<v Speaker 1>We we just wrapped up or wrapping up.

0:55:17.040 --> 0:55:21.960
<v Speaker 6>Run Disney, a campaign for that's really amplifying and showcasing

0:55:23.000 --> 0:55:26.760
<v Speaker 6>that Disney has a program for runners, and they wanted

0:55:26.800 --> 0:55:30.520
<v Speaker 6>to really amplify the diversity of the program and how

0:55:30.560 --> 0:55:35.759
<v Speaker 6>fun it was, so we contracted a couple of black.

0:55:35.640 --> 0:55:37.920
<v Speaker 1>Influencers that love to run.

0:55:38.920 --> 0:55:42.920
<v Speaker 6>One of our influencers that we worked with a young

0:55:43.320 --> 0:55:46.160
<v Speaker 6>micro influencer, Charlene, based out of Boston.

0:55:46.760 --> 0:55:49.600
<v Speaker 5>I mean, she's so dynamic.

0:55:49.680 --> 0:55:53.520
<v Speaker 6>The first time we worked with her was on a

0:55:53.640 --> 0:55:56.400
<v Speaker 6>Boston and we worked with the City of Boston to

0:55:56.840 --> 0:56:00.360
<v Speaker 6>amplify and drive tourism to Boston and kind of shift

0:56:00.360 --> 0:56:03.440
<v Speaker 6>the sentiment. And she loves Boston and she went above

0:56:03.480 --> 0:56:07.840
<v Speaker 6>and beyond for that campaign. So just remembering how hard

0:56:07.920 --> 0:56:11.640
<v Speaker 6>she worked on that one campaign, it always made us

0:56:11.680 --> 0:56:14.200
<v Speaker 6>go back and think about her her future campaigns. And

0:56:14.200 --> 0:56:16.319
<v Speaker 6>we've worked with her a couple of times and that

0:56:16.520 --> 0:56:19.799
<v Speaker 6>for us is really critical, you know, because some of

0:56:19.840 --> 0:56:24.440
<v Speaker 6>our programs they take a long time to negotiate or

0:56:24.480 --> 0:56:28.640
<v Speaker 6>they turn over the next day, and we're always looking

0:56:28.680 --> 0:56:33.360
<v Speaker 6>for flexibility when we're working with the creators, and Charlene

0:56:33.400 --> 0:56:36.880
<v Speaker 6>was really a dope creator that we work with to get.

0:56:36.680 --> 0:56:37.560
<v Speaker 1>The job done.

0:56:37.680 --> 0:56:44.160
<v Speaker 6>I also mentioned LaToya Forever, so we worked with her

0:56:44.200 --> 0:56:49.160
<v Speaker 6>on a Walmart campaign and her audience they are stay

0:56:49.320 --> 0:56:55.880
<v Speaker 6>engaged so well and responded so much to her to

0:56:55.960 --> 0:57:01.640
<v Speaker 6>her post, she had the highest, the best engagement. And

0:57:01.960 --> 0:57:05.239
<v Speaker 6>it's not it wasn't necessarily because she had a million followers,

0:57:05.520 --> 0:57:09.120
<v Speaker 6>because generally what we see with an influencer who has

0:57:09.440 --> 0:57:12.040
<v Speaker 6>a million followers, they have really low engagement, you know,

0:57:12.200 --> 0:57:13.280
<v Speaker 6>one percent.

0:57:13.000 --> 0:57:15.240
<v Speaker 1>Maybe maybe maybe two percent maybe.

0:57:16.200 --> 0:57:23.280
<v Speaker 6>But LaToya her audience there they genuinely love the content

0:57:23.360 --> 0:57:27.720
<v Speaker 6>that she makes and supports the branded content that she makes,

0:57:27.880 --> 0:57:30.360
<v Speaker 6>and that makes that makes for her to be a

0:57:30.440 --> 0:57:33.880
<v Speaker 6>really good influencer partner to work with.

0:57:34.680 --> 0:57:38.200
<v Speaker 3>Okay, so let me ask you some fire questions here

0:57:38.240 --> 0:57:41.080
<v Speaker 3>because I wrote down sixteen things I need to know

0:57:41.440 --> 0:57:44.080
<v Speaker 3>because I know people people really need to notice because

0:57:44.080 --> 0:57:47.560
<v Speaker 3>they want to be an influencer. And I think it's

0:57:47.600 --> 0:57:50.640
<v Speaker 3>different like you said, I mean you're talking about brands.

0:57:50.920 --> 0:57:54.120
<v Speaker 3>But some people think being an influencer, you know, means

0:57:54.200 --> 0:57:56.520
<v Speaker 3>that they just need to put up really cute pitches

0:57:56.560 --> 0:57:59.720
<v Speaker 3>all the time, or they need to have something to

0:57:59.760 --> 0:58:02.720
<v Speaker 3>say about everything on the internet, and they think that

0:58:02.840 --> 0:58:03.680
<v Speaker 3>somehow they're.

0:58:03.520 --> 0:58:05.720
<v Speaker 1>Supposed to make them a viable.

0:58:05.800 --> 0:58:12.160
<v Speaker 3>Person to, you know, for larger opportunities, when the reality

0:58:12.280 --> 0:58:15.320
<v Speaker 3>is that you have to have something that will help

0:58:15.360 --> 0:58:18.240
<v Speaker 3>people make money and just being on the internet is

0:58:18.280 --> 0:58:21.880
<v Speaker 3>not that. Because I hear you continuously talking about, you know,

0:58:22.040 --> 0:58:25.440
<v Speaker 3>the engagement of your audience. So if your audience is

0:58:25.520 --> 0:58:29.160
<v Speaker 3>not the type that will go purchase the lift glass

0:58:29.320 --> 0:58:32.960
<v Speaker 3>or buy the thing, or get the tickets the movie

0:58:33.000 --> 0:58:37.200
<v Speaker 3>tickets or whatever, that you still are in progress in

0:58:37.320 --> 0:58:42.160
<v Speaker 3>terms of your influencer status. Right, So influencers are not

0:58:42.240 --> 0:58:45.400
<v Speaker 3>just people who look good, who've got the best body

0:58:45.440 --> 0:58:47.240
<v Speaker 3>types and all of that. But there are people who

0:58:47.280 --> 0:58:51.560
<v Speaker 3>can move dollars, move people, move things, make things happen

0:58:51.960 --> 0:58:55.640
<v Speaker 3>with their audience. So the question is do you need

0:58:55.760 --> 0:58:58.720
<v Speaker 3>millions of followers, Because from what I'm hearing, you don't

0:58:58.800 --> 0:59:01.920
<v Speaker 3>need millions of follows. You could have a small group

0:59:01.920 --> 0:59:04.520
<v Speaker 3>of followers, but if they are special type of group

0:59:04.600 --> 0:59:08.520
<v Speaker 3>that will actually engage in whatever the campaign is that

0:59:08.560 --> 0:59:09.840
<v Speaker 3>could be looked.

0:59:09.560 --> 0:59:11.800
<v Speaker 1>At by a brand as well.

0:59:11.880 --> 0:59:16.720
<v Speaker 3>So you don't have to buy followers in order to

0:59:16.760 --> 0:59:19.360
<v Speaker 3>be a strong candidate for partnership.

0:59:19.920 --> 0:59:22.560
<v Speaker 6>No, you absolutely do not need to have a lot

0:59:22.600 --> 0:59:27.560
<v Speaker 6>of followers to have a great partnership. I think the

0:59:27.680 --> 0:59:34.000
<v Speaker 6>misconception is that follower count matters. It does matter to

0:59:34.040 --> 0:59:38.520
<v Speaker 6>a certain degree, But the issue is that most creators

0:59:39.320 --> 0:59:43.960
<v Speaker 6>they don't know they Everyone screams, pay me what I'm worth,

0:59:44.040 --> 0:59:46.800
<v Speaker 6>pay me what I'm worth. But the issue isn't about

0:59:46.840 --> 0:59:49.800
<v Speaker 6>people paying you what you're worth. It is about that

0:59:49.880 --> 0:59:51.680
<v Speaker 6>you don't know how to articulate your value.

0:59:52.240 --> 0:59:57.960
<v Speaker 3>So that's someone to pay you knowing how to articulate

0:59:58.000 --> 0:59:58.720
<v Speaker 3>your value.

0:59:59.040 --> 1:00:00.880
<v Speaker 1>You have to know how. I don't know how to

1:00:01.000 --> 1:00:02.360
<v Speaker 1>articulate my value.

1:00:03.640 --> 1:00:08.000
<v Speaker 6>It it's not an overnight thing. It's really about first

1:00:08.240 --> 1:00:09.920
<v Speaker 6>understanding who you serve.

1:00:10.200 --> 1:00:10.400
<v Speaker 1>Right.

1:00:10.600 --> 1:00:13.440
<v Speaker 6>When you know your audience, you can you can better

1:00:13.640 --> 1:00:16.960
<v Speaker 6>select the brands that you want to work with because

1:00:17.000 --> 1:00:19.919
<v Speaker 6>you know what your audience, what they come here for,

1:00:20.400 --> 1:00:22.480
<v Speaker 6>Why are they here every day? What are they saying,

1:00:22.480 --> 1:00:24.840
<v Speaker 6>what are they talking about? What are they asking you?

1:00:24.880 --> 1:00:28.360
<v Speaker 6>What's in your DMS like you have to be the

1:00:29.080 --> 1:00:32.480
<v Speaker 6>you have to be the expert in your audience so

1:00:32.520 --> 1:00:36.200
<v Speaker 6>that you then communicate that to that brand so that

1:00:36.280 --> 1:00:41.479
<v Speaker 6>they can see the value that you bring to their partnership. Right,

1:00:42.040 --> 1:00:46.040
<v Speaker 6>and that in itself that you can have ten.

1:00:45.920 --> 1:00:47.920
<v Speaker 1>Thousand followers, but if you.

1:00:47.960 --> 1:00:53.120
<v Speaker 6>Have if eight percent of them are highly engaged, you

1:00:53.160 --> 1:00:55.560
<v Speaker 6>can move mountains for a new business.

1:00:55.600 --> 1:00:58.919
<v Speaker 5>And the more money you make a new business.

1:00:58.720 --> 1:01:00.600
<v Speaker 6>They're going to come back again and again and they

1:01:00.680 --> 1:01:04.760
<v Speaker 6>might increase the partnership. The point of marketing is if

1:01:04.800 --> 1:01:06.680
<v Speaker 6>I invest a dollar, I want three.

1:01:06.680 --> 1:01:07.640
<v Speaker 1>Four or five back.

1:01:08.200 --> 1:01:08.480
<v Speaker 2>Right.

1:01:08.840 --> 1:01:11.760
<v Speaker 6>Point of marketing, And so now we're adding influence and marketing.

1:01:11.760 --> 1:01:14.960
<v Speaker 6>The point of influence of marketing is to get some

1:01:15.040 --> 1:01:19.360
<v Speaker 6>sort of ROI right and where when an influencer can

1:01:19.520 --> 1:01:22.120
<v Speaker 6>articulate the value that they bring and how they can

1:01:22.160 --> 1:01:27.640
<v Speaker 6>contribute to that ROI, its gold. And oftentimes they don't

1:01:27.640 --> 1:01:31.880
<v Speaker 6>ask the right questions too in understanding clearly what a

1:01:31.960 --> 1:01:36.600
<v Speaker 6>brand means and what the real goal is and getting

1:01:36.640 --> 1:01:40.800
<v Speaker 6>the real goal out of a marketer can be challenging,

1:01:41.280 --> 1:01:46.160
<v Speaker 6>but the success is when you recognize that the brand

1:01:46.200 --> 1:01:50.480
<v Speaker 6>really just wants to see you know, they just want

1:01:50.720 --> 1:01:53.480
<v Speaker 6>ten thousand impressions, not saying that everyone can do deliver

1:01:53.560 --> 1:01:57.200
<v Speaker 6>ten thousand impressions, but if they can clearly articulate what

1:01:57.240 --> 1:01:59.560
<v Speaker 6>the needs are, then you can give back.

1:02:00.120 --> 1:02:01.800
<v Speaker 5>Well, this is how I can help you do that.

1:02:02.440 --> 1:02:03.680
<v Speaker 1>Okay, so let me ask.

1:02:03.920 --> 1:02:08.320
<v Speaker 3>I got a couple of, like I said, fire questions here.

1:02:08.880 --> 1:02:11.040
<v Speaker 2>So what are the.

1:02:13.080 --> 1:02:15.200
<v Speaker 3>Dang you just said something that made me want to

1:02:15.240 --> 1:02:20.920
<v Speaker 3>ask a different question when you said ten thousand impressions. Okay,

1:02:20.920 --> 1:02:23.800
<v Speaker 3>so I'm gonna shift to this question first. So now

1:02:23.840 --> 1:02:28.080
<v Speaker 3>that Instagram is doing this new stupid thing where they

1:02:29.400 --> 1:02:32.480
<v Speaker 3>decide whether they want to show your likes, your views,

1:02:33.000 --> 1:02:35.640
<v Speaker 3>or whatever, it just depends because sometimes I'll look at

1:02:35.640 --> 1:02:38.480
<v Speaker 3>a post of mine and it'll say that I have

1:02:39.160 --> 1:02:45.440
<v Speaker 3>two hundred likes, but when I open it, like opening insights,

1:02:45.760 --> 1:02:50.560
<v Speaker 3>it shows that I have that twenty thousand people watched

1:02:51.040 --> 1:02:54.720
<v Speaker 3>or there's been twenty thousand views of the content.

1:02:54.960 --> 1:02:57.480
<v Speaker 1>Right, So if you want to load.

1:02:57.480 --> 1:03:00.560
<v Speaker 6>That's how you upload your content though, because you if

1:03:00.600 --> 1:03:03.000
<v Speaker 6>you're if you uploaded video first, like.

1:03:04.560 --> 1:03:06.600
<v Speaker 1>In reels, it's views.

1:03:06.880 --> 1:03:09.720
<v Speaker 6>But if you upload it like if you uploaded like

1:03:09.760 --> 1:03:11.400
<v Speaker 6>a regular post.

1:03:12.440 --> 1:03:15.240
<v Speaker 5>And then you have an image behind it.

1:03:14.840 --> 1:03:18.120
<v Speaker 6>It's going to show lights, it's not going to show

1:03:18.320 --> 1:03:21.800
<v Speaker 6>the view sometimes it sometimes it depends on how you

1:03:21.920 --> 1:03:23.280
<v Speaker 6>upload the content.

1:03:23.840 --> 1:03:25.040
<v Speaker 5>But I know that's not your question, Kary.

1:03:25.080 --> 1:03:26.160
<v Speaker 1>No, no, no, no no.

1:03:26.240 --> 1:03:28.840
<v Speaker 3>I mean that's good because that's technical and that's Those

1:03:28.840 --> 1:03:30.480
<v Speaker 3>are the types of things that people want to hear.

1:03:30.920 --> 1:03:33.240
<v Speaker 1>But what I'm trying to say is based upon that.

1:03:33.320 --> 1:03:38.240
<v Speaker 3>In this time when it's clear that social media companies

1:03:38.640 --> 1:03:43.920
<v Speaker 3>have started to sort of suppress people's engagement for whatever

1:03:43.960 --> 1:03:45.680
<v Speaker 3>reason because they don't want you to make a real

1:03:45.760 --> 1:03:48.720
<v Speaker 3>business out of your social media platforms.

1:03:48.720 --> 1:03:51.320
<v Speaker 1>And our brother Isaac Hayes at fan Base.

1:03:51.200 --> 1:03:53.920
<v Speaker 3>Talks all the time about how most people are not

1:03:53.960 --> 1:03:57.080
<v Speaker 3>even seeing your content when you post because the algorithm

1:03:57.160 --> 1:04:00.919
<v Speaker 3>is suppressing the the eyeballs that you get on because

1:04:00.920 --> 1:04:03.760
<v Speaker 3>if they let a million people see the product and

1:04:03.840 --> 1:04:06.600
<v Speaker 3>purchase it, then you have your own business and no

1:04:06.640 --> 1:04:10.040
<v Speaker 3>longer really need them. Right, So the question I have

1:04:10.240 --> 1:04:13.840
<v Speaker 3>is how are you measuring success? And how are the

1:04:13.880 --> 1:04:16.560
<v Speaker 3>brands that you work with measuring success?

1:04:16.560 --> 1:04:19.400
<v Speaker 1>See my question did come together? How how are they?

1:04:19.560 --> 1:04:21.800
<v Speaker 1>How do you measure success.

1:04:21.480 --> 1:04:27.600
<v Speaker 3>When the algorithm is so influential in the influencers work?

1:04:28.080 --> 1:04:31.960
<v Speaker 6>M Okay, it's so dominant this this is this is

1:04:32.600 --> 1:04:34.600
<v Speaker 6>a deep question. I'm going to answer it in a

1:04:34.640 --> 1:04:41.000
<v Speaker 6>couple of different ways. So from the influencer perspective, right,

1:04:43.360 --> 1:04:48.600
<v Speaker 6>in my humble opinion, the these platforms they owe you nothing, right,

1:04:48.720 --> 1:04:53.600
<v Speaker 6>they have given you a space to create, to be,

1:04:53.840 --> 1:04:57.800
<v Speaker 6>to build, right, and it is a tool that I

1:04:57.880 --> 1:05:00.840
<v Speaker 6>think all you you just have to use it the

1:05:00.840 --> 1:05:03.360
<v Speaker 6>way that you need to, the way that you see

1:05:03.400 --> 1:05:07.200
<v Speaker 6>fit and not get so caught up on what the

1:05:07.640 --> 1:05:10.160
<v Speaker 6>algorithm is against me, because honestly, the.

1:05:10.200 --> 1:05:12.960
<v Speaker 1>Algorithm the way that it's the way that it kind

1:05:12.960 --> 1:05:13.480
<v Speaker 1>of works.

1:05:13.560 --> 1:05:17.480
<v Speaker 6>And I'm no I'm no pro but as it relates

1:05:17.480 --> 1:05:21.120
<v Speaker 6>to the algorithm, it's really about interests. Right, So if

1:05:21.160 --> 1:05:25.240
<v Speaker 6>you are creating content that is of interest to the

1:05:25.320 --> 1:05:29.600
<v Speaker 6>audience that you are serving, they're going to continue to

1:05:29.800 --> 1:05:34.040
<v Speaker 6>serve that that that post. Right, So if somebody is

1:05:34.240 --> 1:05:36.880
<v Speaker 6>suit like if people are if you create content as engaging,

1:05:37.080 --> 1:05:42.320
<v Speaker 6>so and an engagement looks like in your if you

1:05:42.360 --> 1:05:48.960
<v Speaker 6>think about your your your caption, think about your caption, right,

1:05:49.400 --> 1:05:52.200
<v Speaker 6>you can see one sentence, maybe you can see like

1:05:52.200 --> 1:05:56.200
<v Speaker 6>two lines, and engagement is when someone clicks on that.

1:05:56.160 --> 1:05:57.560
<v Speaker 1>To open more.

1:05:58.000 --> 1:06:02.520
<v Speaker 6>Right, the platform who on the algorithm recognizes that as

1:06:02.560 --> 1:06:07.800
<v Speaker 6>an engagement. So they they're basically saying, oh, you you're

1:06:07.880 --> 1:06:10.000
<v Speaker 6>interested in reading this and reading something.

1:06:09.800 --> 1:06:12.000
<v Speaker 1>Like this, well, let me serve you more of this.

1:06:12.800 --> 1:06:15.880
<v Speaker 1>And that is that's what's.

1:06:15.760 --> 1:06:19.440
<v Speaker 6>Really triggering a lot of how content is growing or

1:06:19.520 --> 1:06:20.120
<v Speaker 6>not growing.

1:06:20.720 --> 1:06:23.840
<v Speaker 3>Well, but LaToya, before you finish your answer, and then

1:06:23.880 --> 1:06:28.360
<v Speaker 3>I know my song has more questions. These companies are racist,

1:06:28.640 --> 1:06:32.800
<v Speaker 3>So let's be clear that there are people who yes,

1:06:32.880 --> 1:06:35.800
<v Speaker 3>there is an interest thing. And of course, and not

1:06:35.840 --> 1:06:38.400
<v Speaker 3>only are they racist, they're racist, they're sexist, it's a

1:06:38.400 --> 1:06:39.240
<v Speaker 3>whole lot of things.

1:06:39.400 --> 1:06:42.560
<v Speaker 1>And they're even looking out. They will block you immediately.

1:06:42.680 --> 1:06:46.640
<v Speaker 3>Yeah, and and and also they suppress your content based

1:06:46.680 --> 1:06:47.800
<v Speaker 3>upon what you're talking about.

1:06:47.920 --> 1:06:48.760
<v Speaker 1>So if you are.

1:06:48.640 --> 1:06:53.440
<v Speaker 3>Showing ass and titties and you know, talking about freaking off,

1:06:54.000 --> 1:06:57.200
<v Speaker 3>everybody can find it all the time. But if you're

1:06:57.240 --> 1:07:02.240
<v Speaker 3>talking about white supremacy and so social justice and political issues,

1:07:02.760 --> 1:07:06.680
<v Speaker 3>they have a way of ensuring that your content does

1:07:06.720 --> 1:07:07.400
<v Speaker 3>not move.

1:07:07.600 --> 1:07:11.720
<v Speaker 1>But so far, and so often so keywords.

1:07:11.880 --> 1:07:17.400
<v Speaker 6>It's a it's that's embedded in a lot of keyword

1:07:17.960 --> 1:07:22.240
<v Speaker 6>triggers on the back end. So you know, I and

1:07:22.320 --> 1:07:26.840
<v Speaker 6>I noticed that like if you if you use certain keywords.

1:07:27.200 --> 1:07:29.640
<v Speaker 6>It'll it just automatic because of a machine, you know,

1:07:29.720 --> 1:07:33.200
<v Speaker 6>because they don't have enough humans to vet through all

1:07:33.240 --> 1:07:39.000
<v Speaker 6>of the content. They have these lists, they have these

1:07:39.080 --> 1:07:44.560
<v Speaker 6>these block lists that automatically triggers that then yes, suppresses

1:07:44.600 --> 1:07:48.720
<v Speaker 6>the content that and it's silly, it's awful, But from

1:07:48.520 --> 1:07:56.400
<v Speaker 6>a branded partnership perspective, right, and keeping those things in mind,

1:07:56.760 --> 1:08:00.640
<v Speaker 6>you know, I think that we're we're in on is

1:08:00.680 --> 1:08:03.960
<v Speaker 6>what they don't leverage often is the pay to play

1:08:04.480 --> 1:08:07.160
<v Speaker 6>because at the end of the day, you do have

1:08:07.200 --> 1:08:07.720
<v Speaker 6>to deliver.

1:08:08.240 --> 1:08:12.479
<v Speaker 1>Right, So, a brand is booking you for something and.

1:08:12.400 --> 1:08:16.559
<v Speaker 6>The goal if the goal is they want to see

1:08:16.800 --> 1:08:19.960
<v Speaker 6>engagements meaning likes.

1:08:19.280 --> 1:08:24.000
<v Speaker 1>Follows or shares or whatever. And you know that.

1:08:23.880 --> 1:08:28.320
<v Speaker 6>Your branded content does not perform well because whatever, for

1:08:28.360 --> 1:08:31.639
<v Speaker 6>whatever reason, then you should be thinking about, well, how

1:08:31.680 --> 1:08:33.960
<v Speaker 6>can I boost this post to deliver?

1:08:34.400 --> 1:08:34.479
<v Speaker 4>It?

1:08:34.680 --> 1:08:36.400
<v Speaker 1>Literally will cost you five.

1:08:36.240 --> 1:08:40.800
<v Speaker 6>Dollars to deliver, you know, and when when you're kind

1:08:40.840 --> 1:08:44.280
<v Speaker 6>of negotiating your deal and looking at your rate, you

1:08:44.360 --> 1:08:46.880
<v Speaker 6>have ten dollars to spare to make sure that your

1:08:46.920 --> 1:08:50.280
<v Speaker 6>campaign delivers in full. So when you ask about what

1:08:50.360 --> 1:08:55.200
<v Speaker 6>that goal that ROI and you know, the marketer generally

1:08:55.640 --> 1:09:00.759
<v Speaker 6>when booking and influencer campaign. Their goal can be built

1:09:00.840 --> 1:09:06.360
<v Speaker 6>around impressions mm HM, breach and engagement. And then if

1:09:06.360 --> 1:09:10.400
<v Speaker 6>somebody says this is a brand awareness campaign, get more details, Well,

1:09:10.439 --> 1:09:12.080
<v Speaker 6>what do you mean by brand awareness?

1:09:12.360 --> 1:09:14.759
<v Speaker 5>You know? How many how many likes are you hoping

1:09:14.800 --> 1:09:15.759
<v Speaker 5>to see here?

1:09:16.000 --> 1:09:19.920
<v Speaker 1>Or what to ask the specific question? Get more specific?

1:09:20.000 --> 1:09:22.040
<v Speaker 6>You know, do you want to see your follower account

1:09:22.160 --> 1:09:23.280
<v Speaker 6>grow the minute I.

1:09:23.320 --> 1:09:25.599
<v Speaker 5>Post, like, what what are you looking for?

1:09:25.720 --> 1:09:30.040
<v Speaker 6>So that I can better structure the caption so that

1:09:30.080 --> 1:09:34.320
<v Speaker 6>I can better select the plot, the placement that's going

1:09:34.400 --> 1:09:37.240
<v Speaker 6>to work best for what you're trying to execute, Because

1:09:37.280 --> 1:09:42.160
<v Speaker 6>if you want like massive eyeballs really quick, then it

1:09:42.280 --> 1:09:44.559
<v Speaker 6>might be I need to do a real right, I

1:09:44.600 --> 1:09:47.479
<v Speaker 6>need to do a real because video views are it's

1:09:47.560 --> 1:09:50.240
<v Speaker 6>the jam, and it's what that's what performs best here.

1:09:51.479 --> 1:09:55.760
<v Speaker 6>So it's it's a very loaded.

1:09:57.640 --> 1:09:59.960
<v Speaker 2>So what I want to know is just based on

1:10:00.120 --> 1:10:01.439
<v Speaker 2>what you're saying. So I just want to.

1:10:01.439 --> 1:10:03.880
<v Speaker 4>Know so if I get it right, if I have

1:10:04.720 --> 1:10:09.000
<v Speaker 4>certain content that I post on my my page that

1:10:09.080 --> 1:10:13.240
<v Speaker 4>I don't think gets the level of engagement that I

1:10:13.320 --> 1:10:16.679
<v Speaker 4>wanted to, if I invested a certain amount of dollars

1:10:16.720 --> 1:10:20.320
<v Speaker 4>to continue to boost those things, then I would see

1:10:20.600 --> 1:10:22.000
<v Speaker 4>the engagement.

1:10:21.439 --> 1:10:25.839
<v Speaker 1>Increase, because that's what I want you to do anyway.

1:10:26.560 --> 1:10:29.840
<v Speaker 1>But it's cost effective. It's really paying to play. That's

1:10:29.840 --> 1:10:31.960
<v Speaker 1>what you mean by paying to play exactly.

1:10:32.000 --> 1:10:34.960
<v Speaker 2>It's so because we because you know what it is.

1:10:35.000 --> 1:10:39.080
<v Speaker 4>I think both of our followings have grown organically, right,

1:10:39.120 --> 1:10:42.880
<v Speaker 4>So we just organically have posted things and and got

1:10:42.880 --> 1:10:43.400
<v Speaker 4>a following.

1:10:43.520 --> 1:10:45.120
<v Speaker 2>You know, just woke up and say, oh shit, we

1:10:45.160 --> 1:10:45.719
<v Speaker 2>got five.

1:10:45.600 --> 1:10:49.080
<v Speaker 4>Hundred million follars. So it's organic. So we didn't understand.

1:10:49.520 --> 1:10:51.639
<v Speaker 4>I didn't until you really just said that. I didn't

1:10:51.680 --> 1:10:54.200
<v Speaker 4>really didn't really get it. And then I realized it's

1:10:54.200 --> 1:11:01.080
<v Speaker 4>certain things that react like crazy on my page, somebody

1:11:01.520 --> 1:11:02.519
<v Speaker 4>violence or something.

1:11:02.680 --> 1:11:05.000
<v Speaker 2>It reacts. I get over.

1:11:04.600 --> 1:11:08.040
<v Speaker 4>Sixty thousand and three thousand comments this and that, and

1:11:08.040 --> 1:11:11.160
<v Speaker 4>then other things that I think people should react to

1:11:11.280 --> 1:11:13.600
<v Speaker 4>they don't. And people said, I didn't even notice on

1:11:13.680 --> 1:11:15.920
<v Speaker 4>your page. It never showed up. There have been times

1:11:15.960 --> 1:11:18.719
<v Speaker 4>and they say, yo, yo, I'm not getting your posts anymore.

1:11:18.800 --> 1:11:20.840
<v Speaker 4>You understand saying because I start, I guess I was

1:11:20.880 --> 1:11:24.680
<v Speaker 4>posting certain things that wasn't within the algorithm that they

1:11:24.680 --> 1:11:29.000
<v Speaker 4>didn't believe my following wanted to see, so it didn't

1:11:29.040 --> 1:11:29.840
<v Speaker 4>get the level of.

1:11:29.800 --> 1:11:32.800
<v Speaker 1>Engagement, but it's also you're following.

1:11:33.040 --> 1:11:36.439
<v Speaker 6>They might be interested in what you're posting for that day,

1:11:36.880 --> 1:11:38.960
<v Speaker 6>and then they move on, right, They move on to

1:11:39.000 --> 1:11:42.360
<v Speaker 6>start engaging with other things, and then their algorithm changes.

1:11:43.400 --> 1:11:47.840
<v Speaker 6>So it's not necessarily that you're doing something awful. It's

1:11:47.920 --> 1:11:52.840
<v Speaker 6>just that today I might be into looking at you know,

1:11:53.439 --> 1:11:56.600
<v Speaker 6>I don't know Rihanna's stuff, and so then my algorithm

1:11:56.640 --> 1:12:00.320
<v Speaker 6>is gonna change to give me more celebrity entertainment because

1:12:00.360 --> 1:12:04.360
<v Speaker 6>that's what I'm interested in today. So it's it's really

1:12:04.760 --> 1:12:07.040
<v Speaker 6>not always.

1:12:06.680 --> 1:12:08.160
<v Speaker 2>It's not like all the way for me.

1:12:08.600 --> 1:12:13.120
<v Speaker 4>Sometimes it works something okay, and another thing I think

1:12:13.120 --> 1:12:16.320
<v Speaker 4>there's just for me. I think there's an oversaturation of

1:12:16.360 --> 1:12:18.400
<v Speaker 4>what we call influencers, like.

1:12:19.160 --> 1:12:21.519
<v Speaker 2>And people who think that and maybe I'm wrong.

1:12:21.560 --> 1:12:25.000
<v Speaker 4>Do you think that it's on the influencers are on

1:12:25.080 --> 1:12:27.719
<v Speaker 4>the rise, that's the next wave, or do you think

1:12:28.240 --> 1:12:29.440
<v Speaker 4>it's on a decline?

1:12:29.439 --> 1:12:30.360
<v Speaker 2>What do you think?

1:12:30.439 --> 1:12:33.599
<v Speaker 5>As a I think that.

1:12:35.640 --> 1:12:41.120
<v Speaker 6>Everyone has the opportunity to become an influencer, to become

1:12:41.680 --> 1:12:44.640
<v Speaker 6>an expert in their field and monetize.

1:12:44.880 --> 1:12:48.320
<v Speaker 1>It is absolutely positively possible.

1:12:48.400 --> 1:12:54.360
<v Speaker 6>That anyone can monetize their expertise their passion. I think

1:12:54.479 --> 1:12:59.120
<v Speaker 6>the future the wave is going to be more around.

1:13:00.720 --> 1:13:04.240
<v Speaker 5>Validation and credibility.

1:13:05.280 --> 1:13:10.880
<v Speaker 6>And really being able to source authentic creators that can deliver.

1:13:11.640 --> 1:13:15.400
<v Speaker 6>You know, the especially for big legacy brands. You know,

1:13:16.240 --> 1:13:20.839
<v Speaker 6>their issue right now is brand safety.

1:13:21.160 --> 1:13:23.559
<v Speaker 3>You know, so work a legacy brand. What's a legacy

1:13:23.560 --> 1:13:26.280
<v Speaker 3>brand like Coca Cola, A Coca.

1:13:26.040 --> 1:13:31.559
<v Speaker 6>Cola, Colgates, brands like that that's been around for a

1:13:31.600 --> 1:13:36.320
<v Speaker 6>long time, Walmart, things like that. Right, they have this

1:13:36.320 --> 1:13:42.280
<v Speaker 6>this big reputation to protect, So their concerns around brand

1:13:42.360 --> 1:13:45.280
<v Speaker 6>safety and the type of creator that they work with

1:13:45.520 --> 1:13:49.400
<v Speaker 6>are important, right. But in some of the conversations that

1:13:49.400 --> 1:13:52.280
<v Speaker 6>that I'm having, I'm like, you know, I hear you.

1:13:52.360 --> 1:13:53.879
<v Speaker 1>On the brand safety part.

1:13:53.760 --> 1:13:56.120
<v Speaker 6>But you have to recognize that some of that is

1:13:56.120 --> 1:14:00.800
<v Speaker 6>built on bias, right, Like you you you might think

1:14:00.840 --> 1:14:03.640
<v Speaker 6>that when you hear you know, black women in conversation,

1:14:03.720 --> 1:14:06.679
<v Speaker 6>be like, yeah, that's bitch. That might that might sound

1:14:06.760 --> 1:14:10.240
<v Speaker 6>offensive to you, right, because that's just not where you

1:14:10.320 --> 1:14:12.880
<v Speaker 6>come from. So but that's our that's this is where

1:14:12.880 --> 1:14:14.840
<v Speaker 6>we come from. This is how this is who we are,

1:14:14.920 --> 1:14:17.280
<v Speaker 6>This is how we you know, we we carry on

1:14:17.360 --> 1:14:21.760
<v Speaker 6>and for some influencers that's just the nature of their platform,

1:14:21.800 --> 1:14:26.400
<v Speaker 6>and that's what their audience recognizes and loves and appreciates about.

1:14:26.160 --> 1:14:29.799
<v Speaker 5>Them, you know, And for them to be on.

1:14:29.680 --> 1:14:32.240
<v Speaker 6>A block list or for them to be on a

1:14:32.280 --> 1:14:35.679
<v Speaker 6>list where it's like, oh, this person isn't brand safe

1:14:35.760 --> 1:14:39.080
<v Speaker 6>because of the vernacular that she uses.

1:14:40.080 --> 1:14:44.479
<v Speaker 5>It limits the growth of the black people in the space.

1:14:45.240 --> 1:14:48.800
<v Speaker 6>And it's really it's even it's even harder for the

1:14:48.960 --> 1:14:50.000
<v Speaker 6>lgbt Q.

1:14:52.600 --> 1:14:54.800
<v Speaker 1>Plus I think they added another.

1:14:54.560 --> 1:15:01.479
<v Speaker 3>One I l g is lgbt Q I eight plus plus, right,

1:15:01.960 --> 1:15:03.440
<v Speaker 3>So it's it's really hard.

1:15:03.160 --> 1:15:08.439
<v Speaker 6>For that community as well to negotiate deals because of

1:15:08.479 --> 1:15:13.559
<v Speaker 6>this brand safety, brand safety issue and things in this

1:15:13.680 --> 1:15:17.360
<v Speaker 6>in this space. But everyone has the opportunity, to answer

1:15:17.439 --> 1:15:22.080
<v Speaker 6>your question. Everyone has the opportunity to monetize their audience,

1:15:22.200 --> 1:15:24.720
<v Speaker 6>monetize their platform, monetize their expertise.

1:15:25.160 --> 1:15:27.080
<v Speaker 3>So let me say one more thing and then we're

1:15:27.120 --> 1:15:29.640
<v Speaker 3>gonna get you out of here, because I know, I understand,

1:15:29.680 --> 1:15:32.559
<v Speaker 3>I overstand. We stay on on, you know, sometimes with

1:15:32.600 --> 1:15:34.320
<v Speaker 3>our guests for a long time because we really want

1:15:34.320 --> 1:15:37.200
<v Speaker 3>to get to the nitty gritty of what's going on.

1:15:39.320 --> 1:15:42.360
<v Speaker 3>Let's talk about brand safety for a second. That was

1:15:42.400 --> 1:15:45.840
<v Speaker 3>one of my other questions, I wrote down what's the

1:15:45.920 --> 1:15:51.759
<v Speaker 3>dos and don't write so for influencers and and people

1:15:51.800 --> 1:15:55.559
<v Speaker 3>even like the two of us, if we're pissed off

1:15:55.600 --> 1:15:59.439
<v Speaker 3>about something that's going on in the world, or you know,

1:15:59.520 --> 1:16:03.320
<v Speaker 3>there are other people who maybe they want to you know,

1:16:03.360 --> 1:16:08.880
<v Speaker 3>they want to show their damn near their whole ass

1:16:08.880 --> 1:16:12.160
<v Speaker 3>on this page today and then they want to go.

1:16:12.200 --> 1:16:16.000
<v Speaker 3>So if I'm pissed off about whatever kind of political issue,

1:16:16.200 --> 1:16:21.680
<v Speaker 3>that probably impacts the amount of brands that would be

1:16:21.760 --> 1:16:24.720
<v Speaker 3>willing to work with us or with me, or you know,

1:16:24.760 --> 1:16:28.439
<v Speaker 3>with anybody. So it's from everything from being explicit to

1:16:29.160 --> 1:16:31.760
<v Speaker 3>being too political, being whatever. And I don't think you'd

1:16:31.800 --> 1:16:34.080
<v Speaker 3>have to be too political, but just for the sake

1:16:34.120 --> 1:16:37.640
<v Speaker 3>of this conversation. So what if you found to be

1:16:37.760 --> 1:16:42.439
<v Speaker 3>dosingdun'ts of how people are using their social media platforms

1:16:42.520 --> 1:16:45.559
<v Speaker 3>just in their regular everyday lives. Do you think it's

1:16:45.600 --> 1:16:48.680
<v Speaker 3>two separate pages. I thought that at one point that

1:16:48.880 --> 1:16:51.680
<v Speaker 3>it's two separate pages. But what I found is that

1:16:51.760 --> 1:16:56.360
<v Speaker 3>when most people take they look at everything. Right, when

1:16:56.400 --> 1:17:00.479
<v Speaker 3>most brands are trying to find individuals, they don't just say, oh, well,

1:17:00.520 --> 1:17:01.800
<v Speaker 3>that's your personal page.

1:17:01.800 --> 1:17:02.439
<v Speaker 1>They're more so.

1:17:03.040 --> 1:17:06.720
<v Speaker 3>I'm sorried about who you are as a person, right,

1:17:07.080 --> 1:17:09.720
<v Speaker 3>you know, so talk about the dudes and don't.

1:17:11.439 --> 1:17:13.759
<v Speaker 1>So interesting.

1:17:13.880 --> 1:17:16.400
<v Speaker 6>I've I've I've pitched you before and I've run into

1:17:16.479 --> 1:17:21.439
<v Speaker 6>this issue. It's same thing you know with Yandy, Like

1:17:21.600 --> 1:17:25.040
<v Speaker 6>I pitched all of you guys, right, and I run

1:17:25.080 --> 1:17:28.960
<v Speaker 6>into this this brand safety issue. And you know it's

1:17:29.120 --> 1:17:34.320
<v Speaker 6>I have conversations with brands like you want, you want reach,

1:17:34.479 --> 1:17:37.680
<v Speaker 6>you want to be a part of this conversation, but

1:17:37.840 --> 1:17:38.760
<v Speaker 6>you wanted to be.

1:17:41.280 --> 1:17:43.320
<v Speaker 1>Politically correct, politically correct.

1:17:43.479 --> 1:17:45.840
<v Speaker 6>You wanted to be politically correct, you wanted to be

1:17:46.080 --> 1:17:49.720
<v Speaker 6>softly delivered. So but that's just that's just not that's

1:17:49.760 --> 1:17:53.960
<v Speaker 6>not how it works. But what I would say to

1:17:54.680 --> 1:17:58.479
<v Speaker 6>you know, creators really trying to figure out censorship and

1:17:59.320 --> 1:18:05.599
<v Speaker 6>you know, for better words, is just be mindful of

1:18:06.000 --> 1:18:08.080
<v Speaker 6>if you want to take this as if you want

1:18:08.080 --> 1:18:09.920
<v Speaker 6>to make this a career, like if you want to

1:18:10.080 --> 1:18:15.519
<v Speaker 6>work with major brands, then look at who they are

1:18:16.160 --> 1:18:19.280
<v Speaker 6>and really considered is there going to be real alignment?

1:18:19.600 --> 1:18:23.720
<v Speaker 1>And if you're not saying, you know, dumb down your

1:18:23.760 --> 1:18:24.479
<v Speaker 1>content or.

1:18:24.439 --> 1:18:28.840
<v Speaker 6>Not be authentic, what I'm saying is keep things in mind.

1:18:29.479 --> 1:18:34.400
<v Speaker 5>E scrub your page every six months, you know, just to.

1:18:34.479 --> 1:18:41.519
<v Speaker 6>Make sure right like nothing is overly offensive, but.

1:18:41.600 --> 1:18:45.240
<v Speaker 1>Also being just be who you are, right, you have to.

1:18:45.240 --> 1:18:47.720
<v Speaker 6>Kind of stand firm and this is who I am

1:18:47.760 --> 1:18:49.880
<v Speaker 6>and this is how my content shows up in the

1:18:50.000 --> 1:18:53.760
<v Speaker 6>space because I serve my people. Right, You either want

1:18:53.760 --> 1:18:59.120
<v Speaker 6>to be here or not, and trust that the right

1:18:59.200 --> 1:19:03.320
<v Speaker 6>partnerships will come along. Like not every brand needs to

1:19:03.360 --> 1:19:05.680
<v Speaker 6>be up under your brand, and you don't need to

1:19:05.680 --> 1:19:09.720
<v Speaker 6>be up under everybody else's brand if it's not aligned, right,

1:19:09.800 --> 1:19:12.960
<v Speaker 6>But I don't think that people should. I don't think

1:19:13.000 --> 1:19:16.040
<v Speaker 6>you need to create a brand safe page. And that's

1:19:16.080 --> 1:19:19.519
<v Speaker 6>just too It's already too much to create content for

1:19:19.680 --> 1:19:23.080
<v Speaker 6>a billion other platforms, you know. I just think that

1:19:23.800 --> 1:19:29.040
<v Speaker 6>you have to just be mindful of what the content

1:19:29.280 --> 1:19:29.840
<v Speaker 6>looks like.

1:19:30.680 --> 1:19:33.320
<v Speaker 1>That it's a hard questions, it is.

1:19:33.240 --> 1:19:35.639
<v Speaker 2>Because it just basically comes down to you just got

1:19:35.640 --> 1:19:36.400
<v Speaker 2>to know what you want.

1:19:36.560 --> 1:19:37.519
<v Speaker 1>You gotta know what you see.

1:19:37.560 --> 1:19:39.840
<v Speaker 4>What I'm saying, if you're trying to attract certain kind

1:19:39.880 --> 1:19:42.080
<v Speaker 4>of individuals, certain kind of brands, you got to understand

1:19:42.080 --> 1:19:45.000
<v Speaker 4>that certain things don't attract those individuals. And then you've

1:19:45.040 --> 1:19:46.960
<v Speaker 4>got to say to yourself, well, I don't care because

1:19:47.000 --> 1:19:49.439
<v Speaker 4>I'm authentically be me and I'm willing to deal with

1:19:49.479 --> 1:19:50.400
<v Speaker 4>what comes with being me.

1:19:51.000 --> 1:19:53.599
<v Speaker 6>Yeah, and when you stand firm and who you are,

1:19:53.680 --> 1:19:58.479
<v Speaker 6>it's easy to say no respectfully, like this doesn't align,

1:19:58.560 --> 1:20:01.840
<v Speaker 6>it doesn't work, it doesn't make sense, and even the

1:20:01.840 --> 1:20:04.280
<v Speaker 6>the no matter how much money they offer, like it

1:20:04.479 --> 1:20:07.880
<v Speaker 6>just this does not make sense. And being okay with

1:20:08.000 --> 1:20:10.200
<v Speaker 6>you pitch yourself and you don't get it because they

1:20:10.200 --> 1:20:10.920
<v Speaker 6>don't feel like.

1:20:11.479 --> 1:20:12.640
<v Speaker 5>The brand aligns.

1:20:12.680 --> 1:20:17.400
<v Speaker 6>If that's okay, Like that is okay, but don't go

1:20:17.600 --> 1:20:22.400
<v Speaker 6>and change who you are just to accommodate a brand.

1:20:23.760 --> 1:20:28.000
<v Speaker 1>That's what if you have to feature children and you

1:20:30.320 --> 1:20:33.400
<v Speaker 1>what we do ain't for everybody, That's all I'm saying.

1:20:33.720 --> 1:20:35.960
<v Speaker 3>Right, Like, so, I because I want to be sensitive

1:20:36.040 --> 1:20:41.479
<v Speaker 3>to like we want everybody to be as outspoken on

1:20:41.640 --> 1:20:45.680
<v Speaker 3>issues as we are, right And I don't know if

1:20:45.760 --> 1:20:46.400
<v Speaker 3>I can.

1:20:46.080 --> 1:20:48.320
<v Speaker 2>I don't think I want that.

1:20:48.640 --> 1:20:51.479
<v Speaker 3>No, Well, what I'm saying is that I do I

1:20:51.520 --> 1:20:52.000
<v Speaker 3>want don't.

1:20:52.080 --> 1:20:55.000
<v Speaker 4>I want people to be authentic because if you outspoken

1:20:55.080 --> 1:20:57.320
<v Speaker 4>just because I want you to be outspoken or you

1:20:57.280 --> 1:20:59.800
<v Speaker 4>you're just following something that's not really you, that doesn't

1:20:59.800 --> 1:21:02.840
<v Speaker 4>fit who you are, that you can't stand on that

1:21:02.880 --> 1:21:04.880
<v Speaker 4>you can't say, well I need to feed my kids,

1:21:05.040 --> 1:21:07.360
<v Speaker 4>then it ain't for you, because that's never gonna be

1:21:07.400 --> 1:21:08.240
<v Speaker 4>a conversation I have.

1:21:08.560 --> 1:21:10.519
<v Speaker 2>Whatever I say or whatever I.

1:21:10.520 --> 1:21:12.200
<v Speaker 4>Stand, somebody come to me and say, well you said this,

1:21:12.240 --> 1:21:14.200
<v Speaker 4>I'm gonna say I said that, there's never gonna be

1:21:14.200 --> 1:21:15.600
<v Speaker 4>a conversation that they gonna have with me.

1:21:15.640 --> 1:21:17.320
<v Speaker 2>I'mna saying well I gotta feed.

1:21:17.120 --> 1:21:19.920
<v Speaker 4>My kids or I gotta pay my That's never gonna

1:21:19.960 --> 1:21:21.840
<v Speaker 4>be a conversation for me. So I think you have

1:21:21.960 --> 1:21:25.760
<v Speaker 4>to have that conversation. Then whatever you're doing doesn't coincide.

1:21:25.240 --> 1:21:26.720
<v Speaker 2>With who you are. No.

1:21:26.880 --> 1:21:29.240
<v Speaker 3>Well, what I'm saying when I say I want everybody

1:21:29.280 --> 1:21:32.680
<v Speaker 3>to be as outspoken, what I mean by that is

1:21:32.680 --> 1:21:34.880
<v Speaker 3>that I want people to care about the issues and

1:21:34.920 --> 1:21:38.559
<v Speaker 3>to speak up as well. So in my mind, if

1:21:38.600 --> 1:21:41.120
<v Speaker 3>you're saying something, you would have educated yourself you care

1:21:41.160 --> 1:21:44.120
<v Speaker 3>about this or whatever I want, And maybe being outspoken

1:21:44.439 --> 1:21:46.479
<v Speaker 3>is the wrong place to start. But what I should

1:21:46.520 --> 1:21:50.040
<v Speaker 3>say is I want everybody to be as outraged as

1:21:50.080 --> 1:21:52.720
<v Speaker 3>I am about so much shit that goes on in

1:21:52.720 --> 1:21:57.680
<v Speaker 3>this nation, right, so understanding that I also am sensitive

1:21:57.760 --> 1:22:00.680
<v Speaker 3>to the fact that what we do. Who comes with

1:22:00.720 --> 1:22:03.920
<v Speaker 3>a lot of sacrifice, because I'm pretty sure that all

1:22:03.960 --> 1:22:06.160
<v Speaker 3>the times that you've tried to pitch me here there

1:22:06.160 --> 1:22:08.880
<v Speaker 3>in the third place, and you have these walls that

1:22:08.960 --> 1:22:11.600
<v Speaker 3>go up, it gets to be frustrating. We have a

1:22:11.680 --> 1:22:14.439
<v Speaker 3>number of individuals that come to us and they're like, yo,

1:22:14.960 --> 1:22:18.040
<v Speaker 3>I got this idea, I'm gonna put you on.

1:22:18.120 --> 1:22:20.840
<v Speaker 1>We had a guy who was a friend of Mycen's telling.

1:22:20.640 --> 1:22:25.280
<v Speaker 3>Us not you need that I need a biopic. You

1:22:25.280 --> 1:22:29.479
<v Speaker 3>know that we need to get a film done about

1:22:29.520 --> 1:22:32.960
<v Speaker 3>your life. Your books are great. I'm gonna go I'm

1:22:33.000 --> 1:22:36.000
<v Speaker 3>gonna talk to this person. I know for sure, and

1:22:36.080 --> 1:22:38.840
<v Speaker 3>I just you know, when I'm thinking to myself the

1:22:38.880 --> 1:22:42.640
<v Speaker 3>whole time, just listening to the spaces that he was

1:22:42.720 --> 1:22:46.240
<v Speaker 3>intending to go to, it's not gonna happen because I

1:22:46.280 --> 1:22:50.760
<v Speaker 3>already know that it's gonna get blocked by certain individuals

1:22:50.800 --> 1:22:54.960
<v Speaker 3>who work within TV, who work within entertainment. I already

1:22:55.000 --> 1:22:58.840
<v Speaker 3>know those individuals are going to say she can't be

1:22:58.960 --> 1:23:01.400
<v Speaker 3>on here because of this, this, this, this and this

1:23:01.439 --> 1:23:04.960
<v Speaker 3>and this, her previous relationships, her current relationships that I

1:23:04.960 --> 1:23:08.360
<v Speaker 3>already know what they're gonna do, right, So, based upon that,

1:23:09.000 --> 1:23:12.960
<v Speaker 3>I know that there is a major sacrifice that.

1:23:12.880 --> 1:23:15.080
<v Speaker 1>You're taking and making when.

1:23:14.920 --> 1:23:20.720
<v Speaker 3>You choose to step on the side of being more.

1:23:20.600 --> 1:23:22.160
<v Speaker 1>Outspoken about the issues.

1:23:22.360 --> 1:23:25.720
<v Speaker 3>So therefore, if you need to feed your family and

1:23:25.800 --> 1:23:30.599
<v Speaker 3>you are afraid and you're scared, don't come step over

1:23:30.640 --> 1:23:33.800
<v Speaker 3>here with us, because you are you know, for real,

1:23:33.840 --> 1:23:34.280
<v Speaker 3>don't stay.

1:23:34.360 --> 1:23:35.120
<v Speaker 2>That's what I'm saying.

1:23:35.360 --> 1:23:38.839
<v Speaker 6>That's pretty much I'm saying.

1:23:39.160 --> 1:23:41.679
<v Speaker 1>It's not for you because it's hard, it's tough.

1:23:41.720 --> 1:23:44.040
<v Speaker 3>It's no joke, Like you know, it's no joke what

1:23:44.160 --> 1:23:48.919
<v Speaker 3>we deal with, So don't step over here, now, that's

1:23:47.640 --> 1:23:47.800
<v Speaker 3>what I.

1:23:49.520 --> 1:23:53.360
<v Speaker 6>Also think that people don't google themselves enough, like take

1:23:53.400 --> 1:23:56.440
<v Speaker 6>the time to check on your reputation.

1:23:56.760 --> 1:23:58.800
<v Speaker 3>That I haven't looked at a Google about my name.

1:23:59.320 --> 1:24:01.879
<v Speaker 3>I can't because there's so many lies.

1:24:02.280 --> 1:24:03.599
<v Speaker 1>But that's that's.

1:24:03.479 --> 1:24:07.120
<v Speaker 6>Where I'm going, right, Like a lot of people allow

1:24:07.560 --> 1:24:09.240
<v Speaker 6>other people to drive the.

1:24:09.240 --> 1:24:12.120
<v Speaker 5>Narrative on who they are, right because.

1:24:12.560 --> 1:24:15.320
<v Speaker 6>While you may speak about the things that are going

1:24:15.360 --> 1:24:17.240
<v Speaker 6>on in the world because that is who you're called

1:24:17.240 --> 1:24:20.880
<v Speaker 6>to be, that doesn't mean that your character is awful, right,

1:24:21.120 --> 1:24:22.120
<v Speaker 6>That doesn't mean you're.

1:24:22.120 --> 1:24:23.320
<v Speaker 1>A terrible person.

1:24:23.960 --> 1:24:28.160
<v Speaker 6>And sometimes this is where a pr strategy needs to

1:24:28.200 --> 1:24:34.680
<v Speaker 6>come into play, so that you can have the the

1:24:34.680 --> 1:24:42.000
<v Speaker 6>the digital footprint of your character to back up whatever negative,

1:24:42.840 --> 1:24:45.760
<v Speaker 6>whatever hearsay is out in the world as well. Like

1:24:45.800 --> 1:24:48.000
<v Speaker 6>there has to be a balance, Like I think that

1:24:48.400 --> 1:24:54.040
<v Speaker 6>it's really important, especially for public figures, to pay attention

1:24:54.160 --> 1:24:59.600
<v Speaker 6>to their personal reputation and devise a personal strategy on

1:25:00.080 --> 1:25:02.160
<v Speaker 6>this is what I want people to find when they

1:25:02.200 --> 1:25:04.920
<v Speaker 6>look for me, if you put my name, and this

1:25:04.960 --> 1:25:07.360
<v Speaker 6>is what I want you to find, not what other

1:25:07.400 --> 1:25:11.639
<v Speaker 6>people are searching for. You have to be proactive in

1:25:11.720 --> 1:25:15.799
<v Speaker 6>the positive information that's being put out into the digital

1:25:15.840 --> 1:25:17.519
<v Speaker 6>space as well.

1:25:21.120 --> 1:25:24.439
<v Speaker 1>Right, Yeah, you got a grip. I mean, you know

1:25:24.520 --> 1:25:28.760
<v Speaker 1>what to do because I just know what I hear.

1:25:28.800 --> 1:25:30.080
<v Speaker 1>What all these brands are doing.

1:25:30.160 --> 1:25:33.639
<v Speaker 6>We like when we do a deep vetting on our side,

1:25:33.680 --> 1:25:35.559
<v Speaker 6>but when it goes to the brand and then it

1:25:35.600 --> 1:25:39.600
<v Speaker 6>goes to their legal they're googling everybody. They're not just

1:25:39.680 --> 1:25:42.759
<v Speaker 6>going to your social page. They are They're literally typing

1:25:42.800 --> 1:25:46.880
<v Speaker 6>your first and last name in and doing a full

1:25:47.040 --> 1:25:48.520
<v Speaker 6>on investigation.

1:25:49.920 --> 1:25:50.519
<v Speaker 1>Now they are.

1:25:50.680 --> 1:25:53.120
<v Speaker 3>And I tell you another thing, and we we we

1:25:54.439 --> 1:25:58.120
<v Speaker 3>have internal conflict about this all the time, especially my

1:25:58.240 --> 1:26:02.160
<v Speaker 3>son and me. Were you also have to know that

1:26:02.880 --> 1:26:05.160
<v Speaker 3>the things you say and the ways in which you.

1:26:06.760 --> 1:26:09.800
<v Speaker 1>Present online doesn't just impact you.

1:26:10.360 --> 1:26:14.439
<v Speaker 3>It impacts everybody that works with you, everybody around you, right,

1:26:14.560 --> 1:26:17.840
<v Speaker 3>And and that's a that's a tough conversation to have

1:26:18.080 --> 1:26:21.360
<v Speaker 3>with somebody who is speaking up because they really truly

1:26:21.400 --> 1:26:23.680
<v Speaker 3>do believe in something and they want to say it.

1:26:23.720 --> 1:26:27.160
<v Speaker 3>So it's like, you know, I, I I and not

1:26:27.240 --> 1:26:29.400
<v Speaker 3>just how you present online, but just how you move

1:26:29.439 --> 1:26:33.720
<v Speaker 3>in general. So I am the person who you know

1:26:34.240 --> 1:26:36.679
<v Speaker 3>made It's just for the purpose of us not getting

1:26:36.680 --> 1:26:38.400
<v Speaker 3>into a long dialogue about it.

1:26:38.439 --> 1:26:39.760
<v Speaker 1>But I made.

1:26:39.520 --> 1:26:43.800
<v Speaker 3>Certain moves and went places and was and and in

1:26:43.920 --> 1:26:48.000
<v Speaker 3>relationship with certain people, and other people around me had

1:26:48.080 --> 1:26:50.000
<v Speaker 3>absolutely nothing to do with it.

1:26:50.040 --> 1:26:53.680
<v Speaker 1>But when the heat came down, it impacted everybody. Right.

1:26:53.720 --> 1:26:56.720
<v Speaker 6>And then how a brand feels when they work with you. Yeah,

1:26:57.400 --> 1:27:00.080
<v Speaker 6>people they are getting in bed.

1:27:00.200 --> 1:27:03.280
<v Speaker 1>With you, and that they because.

1:27:02.479 --> 1:27:05.320
<v Speaker 6>They work with you, they stand behind all of your beliefs,

1:27:05.520 --> 1:27:10.360
<v Speaker 6>everything you've said, everything you've done. That is why it's

1:27:10.560 --> 1:27:14.840
<v Speaker 6>challenging for a brand to commit to a partnership.

1:27:14.280 --> 1:27:17.120
<v Speaker 1>Because it's a real partnership mm. Yeah.

1:27:17.160 --> 1:27:19.719
<v Speaker 3>And that people will use it against you and force

1:27:19.760 --> 1:27:22.280
<v Speaker 3>you to have to speak against your own or to

1:27:22.320 --> 1:27:23.840
<v Speaker 3>speak up for something that you.

1:27:23.760 --> 1:27:26.599
<v Speaker 1>Don't even believe in. So it's a real tough space.

1:27:26.640 --> 1:27:28.559
<v Speaker 3>And like I said, a lot of people just don't know,

1:27:28.600 --> 1:27:31.880
<v Speaker 3>they don't understand, and some people are not ready like

1:27:31.960 --> 1:27:35.519
<v Speaker 3>you think you are, but you're not necessarily ready because

1:27:35.560 --> 1:27:38.760
<v Speaker 3>it comes with a lot and it's not you know,

1:27:38.800 --> 1:27:42.720
<v Speaker 3>it's not easy. I would never forget that my Cadillac commercial,

1:27:42.760 --> 1:27:45.280
<v Speaker 3>which by the way, I never talked to Cadillac.

1:27:45.360 --> 1:27:46.479
<v Speaker 1>One day in my life.

1:27:46.640 --> 1:27:50.600
<v Speaker 3>I talked to a black ad agency that asked me

1:27:50.800 --> 1:27:55.120
<v Speaker 3>to do this ad which was for Women's History months.

1:27:55.360 --> 1:28:00.320
<v Speaker 3>And the way in which people went crazy about out

1:28:00.439 --> 1:28:04.600
<v Speaker 3>that ad and started like calling the company, and it

1:28:04.640 --> 1:28:06.880
<v Speaker 3>was all types of people, you know, there were there

1:28:06.960 --> 1:28:09.680
<v Speaker 3>was a trans woman in the ad, so there was

1:28:09.720 --> 1:28:15.679
<v Speaker 3>the anti lgbt QIA community calling Cadillac. Then there were

1:28:15.840 --> 1:28:19.320
<v Speaker 3>the white supremacists calling. Then it was just the anti

1:28:19.439 --> 1:28:22.240
<v Speaker 3>Tamika people. Then it was the black you know, people

1:28:22.280 --> 1:28:25.760
<v Speaker 3>who feel like I shouldn't have brand endorsement work.

1:28:26.080 --> 1:28:27.320
<v Speaker 1>So it was so much and.

1:28:27.760 --> 1:28:32.519
<v Speaker 3>It really impacted the relationship that thankfully we've moved past it.

1:28:32.760 --> 1:28:35.479
<v Speaker 3>Life is you know, going on, and no weapon that's

1:28:35.520 --> 1:28:39.439
<v Speaker 3>ever been formed against me has prospered. But nonetheless, it

1:28:39.479 --> 1:28:42.920
<v Speaker 3>was a really difficult time to have all of this

1:28:43.240 --> 1:28:46.040
<v Speaker 3>going towards this brand, and they didn't even have They

1:28:46.080 --> 1:28:49.200
<v Speaker 3>really didn't even know me, you know what I'm saying.

1:28:49.280 --> 1:28:52.920
<v Speaker 3>So it's just people don't really understand all the details.

1:28:52.960 --> 1:28:54.960
<v Speaker 1>They don't really get it. But everybody just so caught

1:28:55.000 --> 1:28:55.679
<v Speaker 1>on their own things.

1:28:55.680 --> 1:29:00.680
<v Speaker 3>So anyway, it's much love to you, LaToya, appreciate you

1:29:00.760 --> 1:29:03.000
<v Speaker 3>for helping us to get a little bit deeper into

1:29:03.280 --> 1:29:06.000
<v Speaker 3>this influencer marketing world.

1:29:06.880 --> 1:29:10.120
<v Speaker 1>Black Girl Digital is a real business. Do a real

1:29:10.520 --> 1:29:12.520
<v Speaker 1>uh numbers for.

1:29:12.520 --> 1:29:15.880
<v Speaker 3>Influencers from our community, young black girls. Do you work

1:29:15.920 --> 1:29:17.400
<v Speaker 3>with the Black boys too?

1:29:18.000 --> 1:29:20.080
<v Speaker 1>Or we do? We do?

1:29:20.280 --> 1:29:20.439
<v Speaker 2>We?

1:29:20.600 --> 1:29:24.880
<v Speaker 6>Again, it really depends on the audience, staff, the client

1:29:25.080 --> 1:29:28.160
<v Speaker 6>is trying to reach and we'll kind of structure the

1:29:28.200 --> 1:29:30.160
<v Speaker 6>partnerships that way.

1:29:30.360 --> 1:29:30.880
<v Speaker 1>So yeah, we.

1:29:30.840 --> 1:29:34.040
<v Speaker 6>Started with we started with We're not leaving the boys.

1:29:34.200 --> 1:29:38.760
<v Speaker 6>I actually feel like we need more black men empowerment

1:29:38.880 --> 1:29:43.160
<v Speaker 6>things because when I run into black men, I mean,

1:29:43.240 --> 1:29:48.840
<v Speaker 6>they feel left out, They feel a lot of conversations.

1:29:49.640 --> 1:29:51.799
<v Speaker 1>And you know they want to they want to win.

1:29:51.680 --> 1:29:54.120
<v Speaker 6>Too, and I think we need to make more space

1:29:54.200 --> 1:29:56.679
<v Speaker 6>for them to win and thrive as well.

1:29:57.479 --> 1:30:01.840
<v Speaker 1>Great thank you tooy Shampo. Black growth digital things for

1:30:01.920 --> 1:30:03.240
<v Speaker 1>joining the street politicians.

1:30:03.560 --> 1:30:05.599
<v Speaker 2>He being great, Queen, appreciate you.

1:30:06.040 --> 1:30:07.400
<v Speaker 1>This is great. Thank you so much.

1:30:07.800 --> 1:30:15.879
<v Speaker 2>Right shout out to LaToya Shambaud. Her information was critical.

1:30:16.360 --> 1:30:19.160
<v Speaker 4>You know, I think it's you know, even though she's right,

1:30:19.240 --> 1:30:22.240
<v Speaker 4>you know, anybody can be influencers, but I just think

1:30:22.520 --> 1:30:26.080
<v Speaker 4>we in the day of where the troll turns into influencer,

1:30:26.760 --> 1:30:29.599
<v Speaker 4>and it's so many trolls online that call these self

1:30:29.720 --> 1:30:34.120
<v Speaker 4>influence and they're actually influencing people with stupidity, you know.

1:30:34.200 --> 1:30:35.320
<v Speaker 2>So I'm glad that we have.

1:30:37.240 --> 1:30:41.639
<v Speaker 4>Organizations and corporations and people like LaToya who are able

1:30:41.720 --> 1:30:46.599
<v Speaker 4>to take real influencers and market and strategize and make

1:30:46.640 --> 1:30:49.120
<v Speaker 4>it into something that's you know, that's viable.

1:30:49.720 --> 1:30:51.240
<v Speaker 1>Mm hmm, yeah, No, I like it.

1:30:51.520 --> 1:30:54.920
<v Speaker 3>I think what she's talking about is kind of like

1:30:55.680 --> 1:30:58.000
<v Speaker 3>it's just like the information you don't know, but you're

1:30:58.000 --> 1:31:01.000
<v Speaker 3>trying to like find your way and there. And for

1:31:01.040 --> 1:31:05.160
<v Speaker 3>her to be somebody who actually has studied the digital

1:31:05.200 --> 1:31:10.360
<v Speaker 3>marketing space and brand partnerships, She's like, that's somebody that

1:31:10.600 --> 1:31:12.320
<v Speaker 3>a lot of people need. Like a lot of people

1:31:12.320 --> 1:31:14.320
<v Speaker 3>do have dope pages and they don't know how to

1:31:14.360 --> 1:31:21.000
<v Speaker 3>move the page to like becoming a viable opportunity for

1:31:21.200 --> 1:31:24.240
<v Speaker 3>major brands, and so there's money to be made there, Like,

1:31:24.600 --> 1:31:27.679
<v Speaker 3>there's so much money that's in the world for people

1:31:27.760 --> 1:31:30.519
<v Speaker 3>to make in different ways. But you do need some

1:31:30.560 --> 1:31:34.799
<v Speaker 3>type of expert support in helping to navigate the process properly,

1:31:35.240 --> 1:31:38.080
<v Speaker 3>especially if you know, because being an overnight success is

1:31:38.120 --> 1:31:41.479
<v Speaker 3>not a real thing for most people. So some people

1:31:42.320 --> 1:31:46.320
<v Speaker 3>they are an overnight success where they you know, they

1:31:46.439 --> 1:31:49.599
<v Speaker 3>just put up a post and the next thing, you know, boom.

1:31:49.680 --> 1:31:52.519
<v Speaker 3>Everybody wants to deal with them, but most people have

1:31:52.560 --> 1:31:53.679
<v Speaker 3>to work a little bit harder.

1:31:54.760 --> 1:31:57.519
<v Speaker 4>Yes, you're one hundred percent right, but it seems like

1:31:57.560 --> 1:32:00.160
<v Speaker 4>the trolls work less hard on only got to do

1:32:00.200 --> 1:32:04.400
<v Speaker 4>it say negative stuff and create conflict amongst people who

1:32:04.439 --> 1:32:07.559
<v Speaker 4>have some level of celebrity names and they get thrown

1:32:07.600 --> 1:32:10.920
<v Speaker 4>all around, you know. So when you actually play by

1:32:11.360 --> 1:32:14.760
<v Speaker 4>better rules and deal with morality and integrity and you

1:32:14.840 --> 1:32:18.559
<v Speaker 4>just put out dope content, it's actually harder. So with

1:32:18.720 --> 1:32:21.160
<v Speaker 4>that said, we're gonna go to my I don't get it.

1:32:25.840 --> 1:32:30.320
<v Speaker 4>So last week I saw that the Governor's Awards will

1:32:30.360 --> 1:32:34.559
<v Speaker 4>be presenting Angela Bassett with an honorary oscal Why the

1:32:34.640 --> 1:32:39.000
<v Speaker 4>hell does Angela Bassett need anything to be honorary, Like

1:32:39.040 --> 1:32:43.479
<v Speaker 4>I'm it's so it's so disturbing to me, Like I

1:32:43.560 --> 1:32:47.400
<v Speaker 4>understand when you give somebody certain honorary things that they're

1:32:47.439 --> 1:32:50.000
<v Speaker 4>really not in their field. Like you know, when you

1:32:50.040 --> 1:32:53.080
<v Speaker 4>get a doctor's degree and you know you've done so

1:32:53.320 --> 1:32:58.160
<v Speaker 4>much other work that that they feel equates to being

1:32:58.320 --> 1:33:01.599
<v Speaker 4>doctorate levels, so they give you a people have gotten

1:33:01.640 --> 1:33:06.000
<v Speaker 4>honorary doctorates. But when you are actress, right, and you

1:33:06.080 --> 1:33:09.800
<v Speaker 4>act at the level that Angela Bassett has acted her

1:33:09.880 --> 1:33:14.200
<v Speaker 4>whole career, you know, when you deserve to get Oscar,

1:33:14.280 --> 1:33:17.000
<v Speaker 4>when you deserve Academy awards and you don't receive them.

1:33:17.600 --> 1:33:20.679
<v Speaker 2>I think, to me, to give somebody an.

1:33:20.600 --> 1:33:23.920
<v Speaker 4>Honorary oscar that deserves a real Oscar doesn't make sense

1:33:23.960 --> 1:33:26.160
<v Speaker 4>to me. Why don't you just give the lady the

1:33:26.200 --> 1:33:29.000
<v Speaker 4>oscar that she deserves. We don't want no honorary shit.

1:33:29.520 --> 1:33:31.400
<v Speaker 1>But it's about it.

1:33:31.439 --> 1:33:33.240
<v Speaker 4>But for me, it's like, no, I think it's I

1:33:33.280 --> 1:33:35.760
<v Speaker 4>think it's a slap of the face, you know. I

1:33:35.800 --> 1:33:39.160
<v Speaker 4>think the fact that you know, especially what she did

1:33:39.200 --> 1:33:43.040
<v Speaker 4>in Wakanda forever and she wasn't and everybody know that

1:33:43.120 --> 1:33:45.559
<v Speaker 4>she deserves that record. I think it's time some level

1:33:45.680 --> 1:33:48.679
<v Speaker 4>trying to mend some bullshit you did wrong. But no,

1:33:48.760 --> 1:33:52.200
<v Speaker 4>we don't deserve no honorary shit. She deserved the thing

1:33:53.760 --> 1:33:55.519
<v Speaker 4>thing like.

1:33:55.640 --> 1:34:00.280
<v Speaker 3>So, for instance, I have three honorary doctorates, and the

1:34:00.360 --> 1:34:04.000
<v Speaker 3>other day I tagged you to a post where I

1:34:04.040 --> 1:34:06.120
<v Speaker 3>was kind of like, oh, people were saying, because you

1:34:06.120 --> 1:34:09.120
<v Speaker 3>had said already you were like not understanding this whole

1:34:09.160 --> 1:34:12.439
<v Speaker 3>thing about Angela Baskett and the honorary Oscar, and I

1:34:12.479 --> 1:34:15.479
<v Speaker 3>agreed with you. And then I didn't know anything about

1:34:15.479 --> 1:34:18.120
<v Speaker 3>the Governor's awards. I just saw honorary Oscar, was like,

1:34:18.200 --> 1:34:19.960
<v Speaker 3>what is that? It didn't matter to me who was

1:34:20.000 --> 1:34:22.160
<v Speaker 3>giving it to it. I just still think that it's

1:34:22.320 --> 1:34:32.040
<v Speaker 3>very it's very disrespectful, and so so then I so

1:34:32.280 --> 1:34:34.719
<v Speaker 3>then I tagged you somewhere in one of these posts

1:34:34.720 --> 1:34:36.360
<v Speaker 3>that was also saying the same thing.

1:34:36.479 --> 1:34:39.400
<v Speaker 1>Somebody else was like, nah, I don't think this is cool.

1:34:39.600 --> 1:34:42.679
<v Speaker 3>And then someone wrote a comment back, and I don't

1:34:42.720 --> 1:34:45.439
<v Speaker 3>know if they were trolling because it was me, or

1:34:45.439 --> 1:34:49.439
<v Speaker 3>if they were just making a general statement. They said

1:34:49.920 --> 1:34:53.479
<v Speaker 3>they said it's sort of like getting an honorary doctorate,

1:34:53.600 --> 1:34:55.720
<v Speaker 3>So they might have been trying to like dis me

1:34:56.560 --> 1:34:59.000
<v Speaker 3>or they might have just been, you know, offering that

1:34:59.080 --> 1:35:02.880
<v Speaker 3>as their thought and the thing that came to my mind.

1:35:03.760 --> 1:35:07.400
<v Speaker 3>I know that the honorary doctorates are given from institutions

1:35:07.439 --> 1:35:09.800
<v Speaker 3>that you may never have attended their school, right, you

1:35:09.840 --> 1:35:13.440
<v Speaker 3>didn't go to their college, or and you didn't necessarily

1:35:13.479 --> 1:35:18.080
<v Speaker 3>study to your point whatever specific coursework they have, but

1:35:18.160 --> 1:35:22.080
<v Speaker 3>you've done enough in your daily life or in your

1:35:22.160 --> 1:35:27.280
<v Speaker 3>field or in some capacity that makes the institution want

1:35:27.320 --> 1:35:29.679
<v Speaker 3>to have your name associated with them.

1:35:29.560 --> 1:35:32.679
<v Speaker 1>At that high level of giving you a doctorate degree.

1:35:32.880 --> 1:35:36.880
<v Speaker 3>Right, So that does make sense one hundred percent, and

1:35:36.960 --> 1:35:39.120
<v Speaker 3>some people would some people would say, well, you didn't

1:35:39.160 --> 1:35:42.559
<v Speaker 3>earn it. And I know people who definitely feel that

1:35:42.600 --> 1:35:43.639
<v Speaker 3>if you received an.

1:35:43.479 --> 1:35:45.880
<v Speaker 1>Honorary doctorate, you did not earn it.

1:35:46.280 --> 1:35:49.920
<v Speaker 3>So from my perspective, because I try to balance the

1:35:50.000 --> 1:35:54.720
<v Speaker 3>two thoughts, which I probably shouldn't, but I don't, I

1:35:54.720 --> 1:35:58.320
<v Speaker 3>don't necessarily use doctor to Meeka Mallory.

1:35:58.400 --> 1:36:00.879
<v Speaker 1>I don't write that. I don't say I don't write.

1:36:00.720 --> 1:36:03.280
<v Speaker 3>It anywhere or whatever, even though other people say it

1:36:03.320 --> 1:36:08.200
<v Speaker 3>about me, and you know, I've shown up at events

1:36:08.640 --> 1:36:11.519
<v Speaker 3>and my place cards or the program book or whatever,

1:36:11.680 --> 1:36:14.839
<v Speaker 3>or when they introduce me, it says doctor's meek A Mallory,

1:36:14.840 --> 1:36:17.360
<v Speaker 3>And they stated, and it is true, because when you

1:36:17.360 --> 1:36:20.800
<v Speaker 3>have an honorary doctor from an accredited institution, you are

1:36:20.960 --> 1:36:23.679
<v Speaker 3>doctor so and so. But I do try to balance

1:36:23.720 --> 1:36:28.200
<v Speaker 3>the idea that I did not study at the institution

1:36:28.680 --> 1:36:31.960
<v Speaker 3>and work every day in the same way that.

1:36:32.000 --> 1:36:34.599
<v Speaker 1>Some of the other students have. Now I do.

1:36:34.520 --> 1:36:37.800
<v Speaker 3>Also recognize that some people who went to get their

1:36:37.920 --> 1:36:41.320
<v Speaker 3>doctorate degrees. While it's tough, it's not easy, it's a

1:36:41.360 --> 1:36:44.599
<v Speaker 3>lot of work. If you look at what I've done,

1:36:44.800 --> 1:36:49.520
<v Speaker 3>it runs down the same path, right like the sacrifice,

1:36:49.520 --> 1:36:52.160
<v Speaker 3>the work, the hard time, the hours.

1:36:51.760 --> 1:36:52.439
<v Speaker 1>The whole thing.

1:36:52.840 --> 1:36:54.880
<v Speaker 3>So I get it. But I do try to balance

1:36:54.920 --> 1:36:57.320
<v Speaker 3>that thought. So that brings me to when I think

1:36:57.360 --> 1:37:01.200
<v Speaker 3>about Angela Bassett. She can't even though she might feel

1:37:01.479 --> 1:37:04.120
<v Speaker 3>great that the academy, you know.

1:37:04.040 --> 1:37:06.080
<v Speaker 1>That these people are honoring her in this way.

1:37:06.920 --> 1:37:10.000
<v Speaker 3>She I don't think that she's gonna feel maybe we're

1:37:10.080 --> 1:37:13.479
<v Speaker 3>speaking for her. We don't know one hundred percent hole

1:37:14.000 --> 1:37:18.360
<v Speaker 3>until she actually receives the oscar that she deserves. Now,

1:37:18.400 --> 1:37:21.360
<v Speaker 3>one thing about it that since we now have learned

1:37:21.479 --> 1:37:25.280
<v Speaker 3>that this is the same academy that does the Governor's awards,

1:37:25.439 --> 1:37:29.920
<v Speaker 3>One thing that is important to note is that people vote, right,

1:37:30.000 --> 1:37:31.880
<v Speaker 3>There are people who vote. And I don't know if

1:37:31.880 --> 1:37:35.840
<v Speaker 3>you saw the comments from the racist who's on the board,

1:37:36.000 --> 1:37:39.240
<v Speaker 3>the academy board. They didn't say his name or her name,

1:37:40.280 --> 1:37:43.720
<v Speaker 3>they didn't say their name, but the person was like,

1:37:43.880 --> 1:37:46.800
<v Speaker 3>I'm tied to all of this, you know, diversity and

1:37:47.600 --> 1:37:50.040
<v Speaker 3>you know, give a black person an award like no

1:37:50.280 --> 1:37:51.559
<v Speaker 3>work for it, which.

1:37:51.360 --> 1:37:53.160
<v Speaker 1>Is very much so in line.

1:37:53.240 --> 1:37:57.800
<v Speaker 3>They said that she just wasn't good, she just wasn't good,

1:37:57.960 --> 1:38:00.799
<v Speaker 3>or they weren't good, like the black people in the category.

1:38:00.840 --> 1:38:03.040
<v Speaker 3>They just weren't good, which is very much in line

1:38:03.040 --> 1:38:05.320
<v Speaker 3>with what's happening with the affirmative action piece.

1:38:05.600 --> 1:38:07.680
<v Speaker 1>There is an attempt.

1:38:07.320 --> 1:38:11.320
<v Speaker 3>To roll back any opportunities that have been created for

1:38:11.439 --> 1:38:14.840
<v Speaker 3>us when you look at an inequitable society.

1:38:15.160 --> 1:38:16.520
<v Speaker 1>But Angela Bassett.

1:38:16.240 --> 1:38:20.280
<v Speaker 3>Is not even that she can out act damn near anybody.

1:38:20.800 --> 1:38:23.840
<v Speaker 3>So to me, it's a slap. To me, it's a

1:38:23.840 --> 1:38:26.200
<v Speaker 3>slap in the face. But she might not feel that way.

1:38:27.040 --> 1:38:28.400
<v Speaker 2>No, and that's what it is for me.

1:38:28.439 --> 1:38:31.519
<v Speaker 4>It's like when you look at your your example is

1:38:31.560 --> 1:38:32.559
<v Speaker 4>exactly what I'm saying.

1:38:32.560 --> 1:38:34.280
<v Speaker 2>You You you're an.

1:38:34.120 --> 1:38:37.840
<v Speaker 4>Expert in the field, right, and people acknowledge the expertise

1:38:37.880 --> 1:38:39.760
<v Speaker 4>in the field that you are, so they give you

1:38:39.760 --> 1:38:43.439
<v Speaker 4>an honorary doctorate because the field that you have, you

1:38:43.479 --> 1:38:46.040
<v Speaker 4>have reached the level of excellences. It's something that they

1:38:46.120 --> 1:38:49.640
<v Speaker 4>want in you in that field to be attached to

1:38:49.720 --> 1:38:52.320
<v Speaker 4>that you know, to that facility.

1:38:52.880 --> 1:38:56.720
<v Speaker 2>But institution, institution, rather my fault to that institution.

1:38:57.240 --> 1:39:00.880
<v Speaker 4>But when you when you're an expert in your field, right,

1:39:01.320 --> 1:39:03.879
<v Speaker 4>and they failed to give you the degree that you've earned,

1:39:04.320 --> 1:39:07.000
<v Speaker 4>and then they want to give you an honorary degree

1:39:07.320 --> 1:39:10.320
<v Speaker 4>in that same field, in that same institution, I don't

1:39:10.320 --> 1:39:12.160
<v Speaker 4>think it's right, you know, and I don't know how

1:39:12.200 --> 1:39:13.040
<v Speaker 4>she feels about it.

1:39:13.080 --> 1:39:15.000
<v Speaker 2>I'm not speaking on behalf of her. Right.

1:39:15.040 --> 1:39:17.880
<v Speaker 4>When you get an honorary ward, it means that it

1:39:18.000 --> 1:39:21.520
<v Speaker 4>might not be something that you've actually earned per se.

1:39:21.479 --> 1:39:24.479
<v Speaker 2>In that field, but we believe that you deserve it.

1:39:25.080 --> 1:39:25.679
<v Speaker 1>Well, I think.

1:39:25.760 --> 1:39:29.719
<v Speaker 3>But see, but going back to the voting process, it's

1:39:29.840 --> 1:39:37.000
<v Speaker 3>possible that the academy recognizes that she should have got it,

1:39:37.600 --> 1:39:43.400
<v Speaker 3>but because they can't override quote unquote the voting process,

1:39:43.840 --> 1:39:46.720
<v Speaker 3>they're now doing something to show.

1:39:48.160 --> 1:39:51.000
<v Speaker 1>The actual academy's respect for her.

1:39:52.040 --> 1:39:53.000
<v Speaker 2>Right. I don't know if that.

1:39:53.080 --> 1:39:54.479
<v Speaker 4>I don't know if that's the way to do it,

1:39:54.520 --> 1:39:57.559
<v Speaker 4>but I guess I mean for me, you know, I

1:39:57.600 --> 1:40:01.320
<v Speaker 4>don't know if I would like after I put all

1:40:01.360 --> 1:40:04.120
<v Speaker 4>this blusts, sweat and tears and have years and in

1:40:04.280 --> 1:40:07.920
<v Speaker 4>movies where I know I deserved some level of an

1:40:07.960 --> 1:40:10.960
<v Speaker 4>oscar and not get it, and then, you know, decide

1:40:10.960 --> 1:40:13.520
<v Speaker 4>that you want to honor me in a non televised

1:40:13.520 --> 1:40:16.720
<v Speaker 4>event that's still attached to the same, you know, the

1:40:16.760 --> 1:40:20.639
<v Speaker 4>same academy and saying it's an honorary thing. I don't

1:40:20.640 --> 1:40:23.080
<v Speaker 4>know if that's something I want, but and I don't.

1:40:22.760 --> 1:40:26.040
<v Speaker 4>And my personal thing is I think she deserves more.

1:40:26.240 --> 1:40:28.160
<v Speaker 4>So that's why I don't get it. I just believe

1:40:28.400 --> 1:40:31.639
<v Speaker 4>that she deserves more. And you know, I don't want

1:40:31.680 --> 1:40:33.880
<v Speaker 4>you to try to appease. No, we want what we deserve.

1:40:33.920 --> 1:40:35.760
<v Speaker 4>We want what we earned. We don't want you to

1:40:35.800 --> 1:40:38.040
<v Speaker 4>give us the honorary ship. We want the shit that

1:40:38.560 --> 1:40:43.120
<v Speaker 4>we've earned, and she's earned it. And that's how I feel.

1:40:45.280 --> 1:40:47.880
<v Speaker 4>And on that note brings us to the end of

1:40:47.920 --> 1:40:50.960
<v Speaker 4>another Dope episode. Shout out to LaToya Shambol about coming

1:40:51.040 --> 1:40:52.880
<v Speaker 4>up here and explaining to us and breaking us down

1:40:52.880 --> 1:40:55.960
<v Speaker 4>about Black Girl Digital and all the amazing work because

1:40:55.960 --> 1:40:58.680
<v Speaker 4>she's doing it, actually helping us to understand what we

1:40:58.760 --> 1:41:01.120
<v Speaker 4>be needing to do on our social media.

1:41:01.200 --> 1:41:04.280
<v Speaker 1>Is you know how you post? She says, how you post?

1:41:04.320 --> 1:41:04.880
<v Speaker 2>What you post?

1:41:04.920 --> 1:41:06.599
<v Speaker 4>And you might have to pay a couple of dollars

1:41:06.760 --> 1:41:08.440
<v Speaker 4>for promo, and it ain't.

1:41:08.720 --> 1:41:11.240
<v Speaker 1>I did it while we were talking. I boosted.

1:41:12.680 --> 1:41:18.600
<v Speaker 3>Boosted the flyer for a j Owens, the fly for

1:41:18.680 --> 1:41:20.560
<v Speaker 3>a j Owens for the rally for Saturday.

1:41:21.080 --> 1:41:21.960
<v Speaker 2>Yeah, shout out.

1:41:22.520 --> 1:41:26.080
<v Speaker 4>We're definitely gonna be there, you know, so pull up

1:41:26.080 --> 1:41:28.040
<v Speaker 4>if you and Florida pull up, We're gonna be out

1:41:28.080 --> 1:41:28.479
<v Speaker 4>there in.

1:41:28.360 --> 1:41:30.160
<v Speaker 2>Florida for a j Owens.

1:41:31.080 --> 1:41:34.240
<v Speaker 4>And that brings us to another end of another episode

1:41:34.320 --> 1:41:37.200
<v Speaker 4>and shout out to all of our followers. Street politicians

1:41:37.240 --> 1:41:39.439
<v Speaker 4>go to the street politicians pot tell us howmuch you

1:41:39.560 --> 1:41:41.599
<v Speaker 4>love us, tell us some much you don't like us,

1:41:41.680 --> 1:41:45.000
<v Speaker 4>give us some ideas for shows, but keep us number one,

1:41:45.160 --> 1:41:47.600
<v Speaker 4>number one podcasts in the world. We love you, we

1:41:47.720 --> 1:41:50.400
<v Speaker 4>appreciate you, and we're gonna always do what we gotta do.

1:41:50.520 --> 1:41:52.560
<v Speaker 4>On street polticition, we ain't gonna bite our tongue. We

1:41:52.600 --> 1:41:54.840
<v Speaker 4>don't care about no brands you don't want to mess

1:41:54.880 --> 1:41:57.160
<v Speaker 4>with us, then cool, because we're gonna be authentic.

1:41:57.320 --> 1:41:59.439
<v Speaker 2>We're gonna keep on doing what we do. I don't

1:41:59.479 --> 1:42:01.400
<v Speaker 2>care to meik is not gonna always be.

1:42:01.479 --> 1:42:05.519
<v Speaker 4>Right, she ain't gonna always be wrong, but she gonna

1:42:05.520 --> 1:42:07.120
<v Speaker 4>always be authentic and sue in my.

1:42:08.880 --> 1:42:09.160
<v Speaker 2>Peace.

1:42:10.479 --> 1:42:16.000
<v Speaker 3>Listen to Street Politicians on the Black Effect Network on iHeartRadio.

1:42:15.280 --> 1:42:17.719
<v Speaker 4>And catch us every single Wednesday for the video version

1:42:17.760 --> 1:42:19.960
<v Speaker 4>of Street Politicians on iwomen dot TV.

1:42:20.320 --> 1:42:20.479
<v Speaker 2>That's