WEBVTT - Conversations About 2Pac Must Die 0:00:01.840 --> 0:00:04.360 Watch up and welcome back to another episode and no 0:00:04.519 --> 0:00:07.520 Sillers podcast with your host. Now funk that with your 0:00:07.560 --> 0:00:21.479 low glasses Malone, Pete Dog Dog Boo Rude. We're back 0:00:21.520 --> 0:00:28.080 in it. We're back in it up rup Rube was 0:00:28.160 --> 0:00:32.879 crazy at earlier today right I was reading the comments. 0:00:32.960 --> 0:00:37.960 I had did a um a dupe conversation with bond First. 0:00:38.920 --> 0:00:42.159 Bond First is like, um, so there's a lot of 0:00:43.000 --> 0:00:49.160 YouTube channels that are dedicated solely to Tupac and things 0:00:49.159 --> 0:00:52.560 of Tupac's legacy, which is amazing. You know, I grew 0:00:52.600 --> 0:00:56.760 up in there with tupacles like the underdog and so 0:00:56.880 --> 0:01:00.000 that you know, I had to have people dedicate complete 0:01:00.400 --> 0:01:05.520 immediate to his It's very existence of twenty five years 0:01:05.640 --> 0:01:14.399 is amazing. Um. I did a conversation with uh a 0:01:14.480 --> 0:01:20.160 platform called Bond First, and UH John and um Reggie White. 0:01:20.200 --> 0:01:22.280 They both Reggie Wright was running death Row for a 0:01:22.360 --> 0:01:24.679 while and John worked at death Row for a while. 0:01:25.240 --> 0:01:28.800 Got um so they're super knowledgeable on the music business. 0:01:29.200 --> 0:01:33.400 Super yeah. Yeah. We talked to Yeah, that's the chronicles, 0:01:33.800 --> 0:01:36.959 so we we you know, all things knowledgeable when it 0:01:37.000 --> 0:01:42.600 comes to death Row. And they were the first platform 0:01:42.680 --> 0:01:46.120 once I dropped. This is the third anniversary, you know, 0:01:46.240 --> 0:01:49.800 July seventeen is the third anniversary of Tupac Must Dive 0:01:49.960 --> 0:01:56.960 me releasing it. And we did a conversation. We were 0:01:57.000 --> 0:02:00.960 talking about different things and to watch people in the comments, 0:02:02.280 --> 0:02:08.000 no like antagonized or attempt to antagonize me is like 0:02:09.040 --> 0:02:11.960 almost like the greatest thing I ever saw, because you 0:02:12.040 --> 0:02:17.440 gotta think. Right before I dropped two pop must Die like, um, like, 0:02:17.520 --> 0:02:20.640 the title itself was really inspired by Romeo almost. I 0:02:20.680 --> 0:02:23.560 think it's obvious, right, I don't know. I don't think 0:02:23.600 --> 0:02:29.320 it was that obvious, but I thought it was obvious, right, 0:02:29.840 --> 0:02:36.639 So um, the idea behind the story. So this is 0:02:36.680 --> 0:02:39.359 what's crazy, right, so old The first off, no seilings, 0:02:40.160 --> 0:02:44.640 jail my man Peter bosson, and ship is not going 0:02:44.680 --> 0:02:51.840 to work, right, so click on right. So two thousand twelve, 0:02:52.040 --> 0:02:54.720 I leave Cash Money Records. Two thousand and eleven, I 0:02:54.840 --> 0:02:58.120 leave Cash Money Records. I'm in a studio with DJ Head. 0:02:58.560 --> 0:03:02.680 I'm working on what is White Lightning two at the time, right, 0:03:03.280 --> 0:03:07.280 and I'm recording all these songs and everybody or anybody 0:03:07.360 --> 0:03:10.360 who knows me knows that scar Face is like my 0:03:10.520 --> 0:03:14.520 favorite rapper. You know what I mean like he like 0:03:14.760 --> 0:03:17.480 I have the utmost respect for Scarface, probably more than 0:03:17.520 --> 0:03:21.120 any other MC that ever breathe just as a artist, 0:03:21.480 --> 0:03:25.520 like a vocally performing artist, not necessarily the same cultural 0:03:25.560 --> 0:03:28.880 phenomenon that I celebrated about Snoop, you know, which is 0:03:28.880 --> 0:03:31.639 why I say he's the greatest hip hop artist ever. Um, 0:03:31.760 --> 0:03:34.600 not the business acumen of a whole which is why 0:03:34.680 --> 0:03:37.680 you know, you know he's the most successful rapper ever, 0:03:38.600 --> 0:03:41.000 or the creative brilliance of Kanye West, you know, all 0:03:41.080 --> 0:03:44.880 my top five guys, or the or the imagination and 0:03:44.880 --> 0:03:48.440 and the lushness of that is Rick Ross. Scarface rapping 0:03:48.880 --> 0:03:53.120 right is literally I said, it's like if if if 0:03:53.240 --> 0:03:56.520 God of the Old Testament was an m C, that's 0:03:56.520 --> 0:03:58.760 how he he would sound and rap about the same 0:03:58.760 --> 0:04:03.320 stuff scar Face rapp about. Right. So I was super 0:04:03.320 --> 0:04:06.440 inspired by Scarface making music at that time. In two 0:04:06.480 --> 0:04:09.520 thousand and eleven, and DJ Head comes into the studio. 0:04:09.640 --> 0:04:11.960 Right now, DJ has been DJ and about four years, 0:04:12.280 --> 0:04:14.560 but he picked it up lightning fast, you know what 0:04:14.560 --> 0:04:16.400 I mean, he knew exactly what to do with it. 0:04:16.400 --> 0:04:19.760 It's it's almost unbelievable how fast he became a great 0:04:19.839 --> 0:04:24.960 DJ and I'm recording the booth and he comes to 0:04:24.960 --> 0:04:27.680 the door of the booth. He like, man, why is 0:04:27.720 --> 0:04:31.160 all your fucking songs slow? And I'm like, what you mean? 0:04:31.320 --> 0:04:35.600 Music is slow? Like nigga music is just music. He's like, nah, man, 0:04:35.680 --> 0:04:39.960 it's bpms beach per minute. And I'm like, what the 0:04:40.000 --> 0:04:42.560 funk you're talking about. I'm like, man, beat it, you know, 0:04:42.640 --> 0:04:46.200 we get the funk out of here. So he goes 0:04:46.400 --> 0:04:52.920 in the engineer room with Tommy and uh. I come out. 0:04:52.960 --> 0:04:55.479 I'm listening to the song, like, yeah, this so hard, cruise, 0:04:55.520 --> 0:04:57.440 you ain't funk with this. He's like, man, it's just 0:04:57.480 --> 0:05:00.600 so slow. And I'm like, man, bla blah blah. I 0:05:00.680 --> 0:05:03.920 walked out of that control room right studio signal here, 0:05:03.920 --> 0:05:06.240 and I walked into the other control room and I 0:05:06.320 --> 0:05:09.560 came back and Head was in the booth recording in 0:05:09.640 --> 0:05:12.400 the same cadus to the same beat on my fucking 0:05:12.480 --> 0:05:15.640 song slow, like just being an asshole, right, So I'm 0:05:15.680 --> 0:05:20.000 like what fuck? So, like, man, what are you talking about? 0:05:20.120 --> 0:05:24.640 Music is slow? Because how could he like this rhythm? Bpm? 0:05:24.760 --> 0:05:27.359 He said like, you know, hit your chests, no, he 0:05:27.400 --> 0:05:30.040 told me. Tapped the table, and you know, I was 0:05:30.080 --> 0:05:33.400 tapping into the beat. He like, he was playing my song. 0:05:33.440 --> 0:05:35.800 He like, see this your song, and he said, this 0:05:35.880 --> 0:05:38.400 is a scar Face song and play that's the same temple. 0:05:38.720 --> 0:05:40.800 He said. The difference is this is a snoop song 0:05:41.200 --> 0:05:45.479 and I'm tapping faster, and I'm like, holy shit, Like 0:05:45.640 --> 0:05:48.919 there's a difference, right. But before that, music to me 0:05:49.040 --> 0:05:55.640 was just ballots and Luke. Ballot and Luke and everything 0:05:55.680 --> 0:05:58.080 in the middle was the same thing. Because I wasn't 0:05:58.080 --> 0:05:59.880 going to parties to dance. I mean, it ain't like, 0:06:00.600 --> 0:06:02.919 you know, G Funk was making music as fast as 0:06:03.279 --> 0:06:05.920 you know, Bill bb to vote or new Jack Schwang 0:06:05.960 --> 0:06:10.440 and something's not that speed. So that was like the 0:06:10.480 --> 0:06:14.080 first revelation I had, you know, in the step of 0:06:15.560 --> 0:06:19.680 the education that is the record business. And from that 0:06:19.720 --> 0:06:23.000 point on, like I just kind of fell down this hole, 0:06:23.080 --> 0:06:26.200 like head pushed me down this hole and I'm falling. 0:06:26.279 --> 0:06:29.400 I'm catching BPM. I'm starting here, the samples I'm hearing 0:06:29.440 --> 0:06:32.680 how you know, genres matter, you know what I mean? 0:06:33.040 --> 0:06:35.679 Where you at around the country. I noticed the West 0:06:35.680 --> 0:06:37.960 coast really took the funk. I noticed the South took 0:06:37.960 --> 0:06:40.040 the blues. I noticed that Midwest took thor and B 0:06:40.520 --> 0:06:43.120 and I noticed the East Coast took the jazz, you 0:06:43.160 --> 0:06:45.400 know what I'm saying. So now I'm falling falling. So 0:06:45.480 --> 0:06:47.400 now I'm learning the records. I pick it up. I 0:06:47.440 --> 0:06:51.359 got a decent understanding. You know. Then you keep falling 0:06:51.360 --> 0:06:55.120 because now you're starting to understand what's hip hop. You're like, Okay, 0:06:55.160 --> 0:06:57.560 it's way more than just It ain't really the music, 0:06:57.600 --> 0:07:00.720 you know, I mean, it's the way people from urban 0:07:00.760 --> 0:07:02.960 street culture. It's culture, you know. I mean how they 0:07:03.040 --> 0:07:06.400 was freaking the music and culturally, you know, it depends 0:07:06.400 --> 0:07:08.679 on where you at determines how they're freaking the music. 0:07:09.000 --> 0:07:12.520 But it's all rooted in urban street culture, you know, 0:07:12.680 --> 0:07:18.080 densely populated, crime written neighborhoods. Sounds like okay, So now 0:07:18.120 --> 0:07:20.280 I'm getting a vibe for that. And then I started 0:07:20.360 --> 0:07:25.160 understanding marketing right, What marketing was branding right, It's like 0:07:25.280 --> 0:07:30.320 understanding your business. Marketing is understanding your customers, and when 0:07:30.320 --> 0:07:35.160 they line up right, you have an amazing business. Right. 0:07:35.200 --> 0:07:40.880 Sounds like damn. So it became eight years of this ship. 0:07:41.440 --> 0:07:43.960 I tried to put out music and I couldn't because 0:07:44.000 --> 0:07:46.200 my mind was just I'm falling down the whole. I 0:07:46.240 --> 0:07:50.040 could never grab nothing to stop me from falling, and 0:07:50.080 --> 0:07:57.800 it was just crazy. And right around two thousand and eighteen, 0:07:57.880 --> 0:08:03.240 towards the end, I noticed I was like, holy sh it, 0:08:03.400 --> 0:08:06.559 this is way deeper than I thought. So I didn't 0:08:06.600 --> 0:08:09.840 got all this information. So now as I started understanding 0:08:10.760 --> 0:08:14.360 the business that Glasses and Malone records needed to be, 0:08:14.480 --> 0:08:19.240 it became a parent right understanding the brand, Right, how 0:08:19.280 --> 0:08:21.920 do people see the brand that is Glasses? Where am 0:08:21.960 --> 0:08:25.400 I really an expert at? You know where? What urban 0:08:25.400 --> 0:08:29.600 street culture am I a professor in? Like? What could 0:08:29.640 --> 0:08:34.160 I teach of the population? What information do I have 0:08:34.320 --> 0:08:38.280 that they don't have. I'm a crip, and I'm a 0:08:38.360 --> 0:08:41.120 crip in a way right to where I've always been sober, 0:08:41.559 --> 0:08:44.280 I've always asked questions. You know, I fought shot and 0:08:44.320 --> 0:08:47.720 everything you could do, went to jail the whole, non soul, drugs, everything. 0:08:47.800 --> 0:08:51.840 But I was always awoke. I was never even under 0:08:51.840 --> 0:08:54.640 the influence of weed. I never smoked weed in my life. 0:08:54.960 --> 0:08:58.280 I never drank alcohol in my life, So I've always 0:08:58.280 --> 0:09:02.120 conscious that things were going on. So my take on 0:09:02.360 --> 0:09:06.520 gang banging right is really unique because it's from very 0:09:06.600 --> 0:09:10.320 much the experience but with a level of rational So 0:09:10.640 --> 0:09:14.280 I realized people saw my brand. Right, they look at 0:09:14.280 --> 0:09:18.440 Glass and they're like, oh, he's a crip. So that 0:09:18.679 --> 0:09:21.640 is something they are willing to accept from me, right 0:09:21.679 --> 0:09:25.079 when it comes to my excellence as as a as 0:09:25.120 --> 0:09:33.079 a as a professor in gang banging. Right, Um, moving forward, 0:09:33.440 --> 0:09:36.760 Like my customer is people that are fans of gangster rap. 0:09:38.440 --> 0:09:41.880 I was like, okay, so what's gangster right? And I'm like, okay, 0:09:41.880 --> 0:09:46.840 this is crime, right, Okay. Hip hop is when and 0:09:46.920 --> 0:09:49.960 the greatest hip hop is when you unearthed culture, like 0:09:50.040 --> 0:09:53.400 culture that hasn't been obviously presented. So you know the 0:09:53.440 --> 0:09:56.760 first time you heard snooping them and you've seen the 0:09:56.880 --> 0:09:59.679 video and you've seen low Riders in the music video, right, 0:09:59.760 --> 0:10:03.600 that was them unearthened the culture style of the West Coast. Right, 0:10:03.600 --> 0:10:06.679 you see them wearing dickeys and penalties and chucks and 0:10:07.000 --> 0:10:09.679 blue laces and hats and in the five and one 0:10:09.720 --> 0:10:14.160 denim Jackie's you've seen the fashion another aspect of culture. Right. 0:10:14.200 --> 0:10:18.719 So they've been unearthened culture, you know, and gangster aft 0:10:18.800 --> 0:10:21.120 for thirty years at this point. So I'm like, damn man, 0:10:21.520 --> 0:10:24.560 you know, So I started looking up the word culture, right, 0:10:24.559 --> 0:10:27.640 and I'm like, okay, these are different aspects. And one 0:10:27.720 --> 0:10:31.600 aspect stuck out to me, which was morality. I mean, 0:10:31.640 --> 0:10:35.120 I don't think people really understand morally what's acceptable in 0:10:35.200 --> 0:10:42.480 our line of lifestyle. And something in me decided it 0:10:42.559 --> 0:10:44.880 was two things I had to do, right, If I 0:10:44.920 --> 0:10:47.960 wanted people to care about the culture, I had to 0:10:48.080 --> 0:10:51.080 put I had to make somebody a part of it 0:10:51.160 --> 0:10:56.040 that they had vested interest in the mainstream world. Yeah, 0:10:56.160 --> 0:10:59.720 So it was two ideas I had. One was the 0:10:59.720 --> 0:11:04.000 story of the riots right in Reginald Denny right, how 0:11:04.120 --> 0:11:06.760 the A trades kicked off what we called the Los 0:11:06.760 --> 0:11:09.800 Angeles Rods in the two when that video comes out 0:11:09.840 --> 0:11:11.920 to I still it to play, Reginaldny you have to 0:11:12.120 --> 0:11:17.920 you have to right. So and then uh, it was 0:11:18.000 --> 0:11:22.040 that or Tupacs cor right, who when I was growing 0:11:22.120 --> 0:11:25.280 up was culturally ours. You know, he belonged to urban 0:11:25.320 --> 0:11:27.560 a maror he belonged like my mom bought me a CD. 0:11:27.720 --> 0:11:30.559 Like he's perfect, Like he has the right attitude, know 0:11:30.559 --> 0:11:35.199 what I'm saying. So, um, he was culturally ours initially, 0:11:35.200 --> 0:11:38.000 but as he passed away and reached his heights as 0:11:38.000 --> 0:11:40.880 a musician, and as an entertainer, and then he passed away, 0:11:40.880 --> 0:11:44.360 so tragically it sent him into a trajectory, right, that 0:11:44.520 --> 0:11:48.360 was Jesus like right, it was like Jesus where he 0:11:48.440 --> 0:11:51.160 became a figure you could pray to and in theory 0:11:51.360 --> 0:11:55.400 unite people. And then so they created just like Christianity, 0:11:55.440 --> 0:11:59.880 they created a whole religion around Tupac that what a 0:12:00.080 --> 0:12:04.520 due respect, altered some of the facts, you know what 0:12:04.600 --> 0:12:10.440 I mean, for for the justification of bringing humanity together. 0:12:10.559 --> 0:12:13.240 Like Constantine when he when you know, when he when 0:12:13.240 --> 0:12:16.040 he orgestrated what would be called Christianity. It was the 0:12:16.120 --> 0:12:19.400 goal to bring Rome together. So they allowed things that 0:12:19.440 --> 0:12:23.319 didn't have to necessarily be true, you know, as they 0:12:23.360 --> 0:12:26.200 made it the truth because this was the smartest way 0:12:26.240 --> 0:12:29.560 to you, you you know, unify people, stop these fights. 0:12:29.800 --> 0:12:32.920 And that's what I think the legacy of Tupac does, know, 0:12:32.960 --> 0:12:35.840 I mean, they have you know, it's a religion, and 0:12:35.880 --> 0:12:38.040 you have preachers, right, you have bond first, you have 0:12:38.200 --> 0:12:41.240 art of dialogue, right, who are really some intelligent brothers 0:12:41.400 --> 0:12:44.240 and different people who run around preaching the gospel of 0:12:44.280 --> 0:12:47.400 Tupacs and corps. And it don't matter if it's not 0:12:47.559 --> 0:12:50.200 real or if it's false or none of that. It's 0:12:50.240 --> 0:12:53.319 like long as it brings people together in the name 0:12:53.360 --> 0:12:57.719 of Tupac. Like I realized there was a TV it 0:12:57.840 --> 0:13:01.720 was a movie called uh Um. It was a superhero 0:13:01.800 --> 0:13:04.080 like like a knockoff X Man the Watchman. It's not 0:13:04.080 --> 0:13:06.960 a knockoff x Man. Forgive me the Watchman, right, And 0:13:07.000 --> 0:13:09.400 it was the same. It was the same moral storyline 0:13:09.400 --> 0:13:15.040 of Jesus or you know pop where people bring They 0:13:15.080 --> 0:13:19.640 they created a lie, right, they made Russia looked like 0:13:19.679 --> 0:13:24.760 they were about to attack America right to bring you 0:13:24.760 --> 0:13:26.720 know that or no, excuse me, I take that back. 0:13:27.120 --> 0:13:31.320 Uh alien superhero was attacking Earth to stop the war 0:13:31.400 --> 0:13:35.720 between America and Russia. I mean they made this this figure, 0:13:35.800 --> 0:13:38.560 this alien figure from another planet, seemed like he was 0:13:38.600 --> 0:13:41.920 attacking the Earth so all of the countries could come together, 0:13:42.400 --> 0:13:45.320 you know, and stop warring. And even though it was 0:13:45.400 --> 0:13:49.199 based off the premise of a lie, it didn't matter. 0:13:50.920 --> 0:13:55.920 It didn't fucking matter for me. It didn't matter. And 0:13:56.200 --> 0:14:01.760 that's what happens with the legacy of Tupacs to cord. 0:14:01.800 --> 0:14:05.600 At this point, they're creating a religion around it, you 0:14:05.640 --> 0:14:08.600 know what I mean, to unite people, so it's okay. 0:14:08.679 --> 0:14:12.959 You know what I mean, it's okay and long story short. 0:14:13.000 --> 0:14:15.839 So when I decided to make the song, I realized 0:14:15.920 --> 0:14:19.360 I needed to take a mainstream event that had somebody 0:14:19.400 --> 0:14:22.160 in it that the mainstream people care about, and then 0:14:22.200 --> 0:14:25.400 somebody from the urban streets that I'm from or the 0:14:25.480 --> 0:14:29.560 lifestyle that they may have misunderstood. You're kind of in 0:14:29.560 --> 0:14:34.960 a way just declared yourself, Homer to Tupacs Odysseus with 0:14:35.040 --> 0:14:42.960 like the Iliot and the Odyssey. Sure, sure, And my 0:14:43.080 --> 0:14:46.200 goal was never to disc You can't discredit tuopocs re cord. 0:14:46.240 --> 0:14:49.080 That's just stupid. Like, let's start. Tuopocchord is one of 0:14:49.080 --> 0:14:52.440 the maze. Is one of the most amazing and greatest 0:14:52.440 --> 0:14:56.240 comeback stories in the history of human beings. Yeah, I 0:14:56.240 --> 0:15:00.040 mean period, Like I don't think Rudy's comeback story it 0:15:00.080 --> 0:15:03.360 is as great as Tupac's comeback story. Like tupacs comeback 0:15:03.440 --> 0:15:06.720 stories one of the greatest comeback stories in the history 0:15:06.960 --> 0:15:13.320 of mankind for me, Like, it's that great. But I 0:15:13.520 --> 0:15:16.720 realized that, you know, the story was to be told 0:15:16.800 --> 0:15:19.640 about the urban street experience, and I knew how to 0:15:19.720 --> 0:15:23.240 tell it in a much more detailed in deeper way 0:15:23.560 --> 0:15:25.880 that was start out and how it goes, because I'm 0:15:25.880 --> 0:15:28.440 experienced at it and I've studied it enough to understand 0:15:28.480 --> 0:15:32.080 it outside of my own understanding. So all of these 0:15:32.080 --> 0:15:35.560 things went into the thought that was Tupac must die 0:15:35.680 --> 0:15:39.200 to do it and to watch people in the comments 0:15:39.280 --> 0:15:41.480 reduce it down to cloud chasing, like oh, you just 0:15:41.480 --> 0:15:46.720 said Tupac name. It's like you're discrediting real like thought 0:15:46.840 --> 0:15:49.760 like this took me years to come up with this idea, 0:15:50.120 --> 0:15:53.320 Like these are not simple ideas, you mean, like if 0:15:53.360 --> 0:15:56.040 you listen to the depth of the song, you're here, 0:15:56.600 --> 0:15:59.600 you know, with gang banging, you're here. A lot of 0:15:59.640 --> 0:16:01.360 the shooes in it, you know what I mean, a 0:16:01.360 --> 0:16:05.320 lot of the malfunctionings of it. You know, the the 0:16:06.040 --> 0:16:08.600 you know, the over value of pride is in that song, 0:16:09.000 --> 0:16:10.840 you know if if you know, if we're get back 0:16:10.880 --> 0:16:13.240 to the city, everybody gonna try me. That's how you 0:16:13.320 --> 0:16:15.920 really kind of the whole thing of the song. When 0:16:15.960 --> 0:16:19.000 I first saw the project, I was like, oh, that's 0:16:19.120 --> 0:16:24.640 you know, kind of taking the most high profile gang 0:16:24.680 --> 0:16:28.280 related murder of all time and using that as an 0:16:28.280 --> 0:16:34.440 illustration to kind of define what happens and why things 0:16:34.520 --> 0:16:37.960 happen in real time in that world for other people 0:16:37.960 --> 0:16:41.680 who don't get it, you know, Like that's how it 0:16:41.760 --> 0:16:53.840 came off to me. Yeah, I agree. So, Um, it 0:16:53.920 --> 0:16:58.480 was just like the greatest illustration example ever for that 0:16:58.840 --> 0:17:05.440 you know that area. Yeah, and I put a lot 0:17:05.480 --> 0:17:09.320 into the song. The title itself was like the probably 0:17:09.359 --> 0:17:11.879 the easiest thing because I was just watching John Tucker 0:17:11.960 --> 0:17:15.239 Must Die, like Romeo Must Die, John Tucker Must Die, 0:17:15.400 --> 0:17:18.680 sure two Parker Must Die film. I didn't even think 0:17:18.720 --> 0:17:22.960 of it like people would say like must die, like 0:17:22.960 --> 0:17:25.040 like I think they get the film. I'm talking about 0:17:25.080 --> 0:17:27.879 this legacy or something weird. You know, sometimes people aren't 0:17:27.920 --> 0:17:30.399 that right, you know what I'm saying that, Like they 0:17:30.440 --> 0:17:34.120 are entirely too intellectually lazy to even care the process 0:17:34.119 --> 0:17:35.840 and idea. They have too many things going. They're too 0:17:35.880 --> 0:17:39.640 busy to think. Let's just be honest because so long 0:17:39.680 --> 0:17:44.919 story short, Um, we shoot the whole video first person. 0:17:46.320 --> 0:17:49.199 You know, the whole video is shot first person. You know, 0:17:49.320 --> 0:17:51.800 you you got to experience what it's like to to 0:17:51.920 --> 0:17:54.440 be with your homeboys. I turned you into a gangbanger, 0:17:54.640 --> 0:17:56.520 and I gave you the mind state I gave you 0:17:56.560 --> 0:18:01.119 the the things that I remember early about being a 0:18:01.160 --> 0:18:04.560 gang member. I gave you the the arrogance. I gave 0:18:04.600 --> 0:18:10.320 you the the pride that the ego. I gave you 0:18:10.359 --> 0:18:14.120 the concern. I gave you the pressure where niggas is like, yeah, 0:18:14.119 --> 0:18:16.400 you're gonna let this nigga get. I gave you everything 0:18:16.480 --> 0:18:20.440 I ever got as a gang member in less than 0:18:20.600 --> 0:18:27.520 five minutes. I got a question the first person perspective 0:18:27.560 --> 0:18:30.560 of the video and and most of it is on foot, 0:18:31.840 --> 0:18:36.600 is it a coincidence that, like, I don't like the 0:18:36.640 --> 0:18:38.480 beat or the baseline it. It's kind of got this 0:18:38.600 --> 0:18:43.399 plotting kind of sound to it, like matches up with 0:18:43.440 --> 0:18:47.720 a guy walking go go, Like it kind of fits 0:18:47.720 --> 0:18:50.080 in with a person just walking around all the time. 0:18:50.119 --> 0:18:54.600 And it's like perfectly, it's a very it is a 0:18:54.720 --> 0:18:58.320 very plotty type of sound and very menacing and thought. 0:18:58.760 --> 0:19:03.160 But it's so much into that song and that record 0:19:03.560 --> 0:19:06.600 to watch people like, oh, he just said Tupac's name. 0:19:06.680 --> 0:19:10.520 It's like, you know, and and that ship's hilarious to me, 0:19:10.960 --> 0:19:13.879 you know. But anytime I talk about it, you know, 0:19:13.960 --> 0:19:16.360 people talk about it to this day, they remember it. 0:19:16.720 --> 0:19:20.199 You feel me and what what made me comfortable with 0:19:20.600 --> 0:19:24.040 I knew what to expect, right, Um, I definitely didn't 0:19:24.040 --> 0:19:27.000 think people was this lazy intelligent like I thought by 0:19:27.040 --> 0:19:29.320 now people start figuring it out, but they still got 0:19:29.320 --> 0:19:40.840 some more time. Right. Um. It's almost weird because um, 0:19:40.880 --> 0:19:44.119 because what I'm saying, I don't actually see how is 0:19:44.160 --> 0:19:47.040 disrespect at all. That's what I've been trying to figure out. 0:19:47.040 --> 0:19:49.840 People like it's a tup this Tupac. Even when Dre 0:19:50.119 --> 0:19:52.359 was Like when Dr Drey was arguing me in the 0:19:52.400 --> 0:19:54.840 studio and I'm listening to him, I'm like, nik at 0:19:54.880 --> 0:19:57.399 this Tupac. Why would I this Tupac? He like, you 0:19:57.480 --> 0:19:59.560 got a song called Tupac. I'm like, no, I don't 0:19:59.640 --> 0:20:02.199 kind of dom ask it is that like Tupac passed 0:20:02.200 --> 0:20:05.000 away and I'm a Tupac. You know I love tupacs music. 0:20:05.000 --> 0:20:07.600 Why would I this Tupac? He was like, well, you 0:20:07.640 --> 0:20:10.480 know that's and that's what somebody told him. So that's 0:20:10.480 --> 0:20:13.879 how people are passing the message. Like, and I'm starting 0:20:13.880 --> 0:20:17.440 to realize it's actually not the content at all. It's 0:20:17.480 --> 0:20:20.720 how people are passing the message of the song, and 0:20:20.880 --> 0:20:25.080 most likely it's coming from somebody who never watched the 0:20:25.160 --> 0:20:29.320 song or the visual. Rather, they never heard the song 0:20:29.600 --> 0:20:32.359 and they're just passion it. And I'm starting to realize, 0:20:32.400 --> 0:20:35.040 like I'm counting the views on YouTube, is at three 0:20:35.040 --> 0:20:38.080 million views. On Facebook before my Facebook I stole it 0:20:38.160 --> 0:20:40.040 was at five million views. On Twitter, it's a two 0:20:40.080 --> 0:20:42.719 million views, right, So you're talking about a total of 0:20:43.480 --> 0:20:46.920 you know, ten million views, you know, on Instagram maybe 0:20:46.960 --> 0:20:50.200 another million views whatever it is. It's way more people 0:20:50.240 --> 0:20:53.119 talking about it. So that means all of these people 0:20:53.240 --> 0:20:56.239 didn't see it, yet they have an opinion about it. 0:20:56.720 --> 0:20:58.800 And I started to think about where we at in 0:20:58.840 --> 0:21:02.280 today's time, where people just read the headline and they 0:21:02.320 --> 0:21:05.560 think they know the story. Yeah, And the same thing 0:21:05.680 --> 0:21:11.680 was true also about tupacs shooting itself, Like how many 0:21:11.680 --> 0:21:14.960 people around hip hop media has some sort of speculative, 0:21:16.040 --> 0:21:19.320 you know, conspiracy theory or whatever about or what was 0:21:19.480 --> 0:21:21.600 behind it or how it happened, why all these different 0:21:21.600 --> 0:21:27.080 things for years, you know. But what I realized, the 0:21:27.280 --> 0:21:30.119 brilliance in it all wouldn't be respected unless it was 0:21:30.200 --> 0:21:34.159 by like like a colleague or like somebody critical. Like 0:21:34.240 --> 0:21:37.480 it wasn't meant to be a mass thing. And I 0:21:37.520 --> 0:21:40.240 realized that about n W as the police, or any 0:21:40.280 --> 0:21:44.080 time you unearthed a thought and culture, right, it is 0:21:44.160 --> 0:21:48.040 not for the mainstream to pick it up at that level. Now, 0:21:48.640 --> 0:21:51.439 you know a song like I just released, right, Kanye 0:21:51.520 --> 0:21:53.760 should have never married that bitch. That's a little bit 0:21:53.800 --> 0:21:58.359 more mainstream, right, because the concept is easier. Right, Um, 0:21:58.400 --> 0:22:00.400 you can't turn the whole into a housewife is an 0:22:00.400 --> 0:22:04.240 easy overstated concept in hip hop, at least culturally from us, 0:22:04.720 --> 0:22:06.439 not for everybody else. I think a lot of the 0:22:06.480 --> 0:22:10.640 other you know, the East, the West, the East, the Midwest, 0:22:10.640 --> 0:22:12.200 and the South. I don't know if they quite agree 0:22:12.320 --> 0:22:15.240 because they culturally the South they are mary strippers and 0:22:15.280 --> 0:22:18.280 all kind of crazy shit. Um, the East, same way 0:22:18.520 --> 0:22:21.000 in the Midwest, you know, I know they're a lot 0:22:21.040 --> 0:22:23.960 like us. They're not, Yeah, they're not. They're not gonna 0:22:23.960 --> 0:22:27.720 save them, the East of saving the South of Saban, 0:22:28.080 --> 0:22:31.000 But the Midwest and the West, like we just ain't 0:22:31.000 --> 0:22:34.719 gonna save them. So it's a little easier. And I 0:22:34.760 --> 0:22:36.879 also think the rhythm of the music, how fast it 0:22:36.960 --> 0:22:39.240 is as a as a record. So two Problem Must 0:22:39.240 --> 0:22:45.560 Die became this super duper anominaly and Pariah. And it's 0:22:45.560 --> 0:22:47.879 funny because somebody was talking to me They was like, man, 0:22:47.920 --> 0:22:50.480 I just knew people was gonna do other versions of 0:22:50.520 --> 0:22:53.200 that song, you know, like they would make another rapper. 0:22:53.200 --> 0:22:56.199 And I'm like, the problem is people think I just 0:22:56.200 --> 0:22:58.760 said a rapper or certain fans would come to me 0:22:58.840 --> 0:23:01.000 right and people be like, oh, in when you're gonna 0:23:01.000 --> 0:23:03.359 do Biggie must die And I'm like, I don't know 0:23:03.359 --> 0:23:05.800 what happened to Biggie, nor what happened to Biggie is 0:23:05.840 --> 0:23:12.719 a street story. Yeah that's not a street story, right that, Like, 0:23:12.800 --> 0:23:16.240 nobody in the streets know what happened to Biggie. But 0:23:16.400 --> 0:23:19.600 that's how I knew. It was like a real high 0:23:19.640 --> 0:23:23.240 dollar hit, you know, I mean crazy ship. It wasn't 0:23:23.280 --> 0:23:26.679 like regular with Tupac. When when when Pop got shot, 0:23:27.240 --> 0:23:30.800 we knew in real time to the t like we 0:23:30.920 --> 0:23:35.080 knew when they jumped on you know, cousin the casino, 0:23:35.520 --> 0:23:37.120 all the way to when he caught up with him 0:23:37.119 --> 0:23:39.639 and found out he got shot before the news said it. 0:23:40.080 --> 0:23:44.119 Because street business travels in the streets. Biggie Ship was 0:23:44.240 --> 0:23:47.880 never street business. Nobody had an idea what happened. It 0:23:47.920 --> 0:23:50.840 wasn't even like nothing with Tupac. It was unanimous. At 0:23:50.840 --> 0:23:52.600 the same time, we all got the same cars and 0:23:52.720 --> 0:23:55.479 was calling each other around man the boys, and then 0:23:55.600 --> 0:23:57.720 got that pop say for jumping on him. And it 0:23:57.840 --> 0:24:00.359 was never like really no sad feeling. It was that's 0:24:00.359 --> 0:24:04.399 how it's going on streets as normal. Yeah, But to 0:24:04.400 --> 0:24:07.320 to to have this work and people realize it and 0:24:07.440 --> 0:24:11.520 just you know, they are so intellectually lazy or so 0:24:12.280 --> 0:24:15.520 you know, consider themselves a fan is I'm telling you 0:24:15.560 --> 0:24:18.679 it's no different than when I talked to like, I 0:24:18.720 --> 0:24:22.760 don't I don't like talking about religion, especially Christianity, right 0:24:22.800 --> 0:24:26.440 because I don't study Christianity the way other people do. 0:24:26.600 --> 0:24:29.040 I don't. First off, I don't study it under somebody 0:24:29.040 --> 0:24:31.440 watching down on me like a preacher or somebody trying 0:24:31.480 --> 0:24:34.280 to tell me. And nor do I study the Bible 0:24:34.440 --> 0:24:38.760 is not the beginning. I mean Christianity itself, you know, 0:24:38.840 --> 0:24:41.800 it starts with multiple different things way before that, even 0:24:41.880 --> 0:24:45.480