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Speaker 1: This is the business of sports. Should Major League Baseball

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Speaker 1: shorten up the season? How do we present football to

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Speaker 1: the audience of the future. I don't think that most

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Speaker 1: players understand the power that they have. Michael vaugh The

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Speaker 1: future of IndyCar racing is looking bright. Scott Sashnik very

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Speaker 1: basic math here, more bidders means more money. Evan Nobody Williams.

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Speaker 1: The team value has essentially quadruples. And the leaders in

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Speaker 1: the sports industry time to bring in our guest, al Stiebrunner,

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Speaker 1: National Hockey League Commissioner Gary Betman, Atlanta Braves president Derek Schiller,

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Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm Scott, I'm Evan, Nobi Williams, and I'm Michael Barr.

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Speaker 1: And this is the Bloomberg Business of Sports podcast where

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Speaker 1: we I thought you would jump in because we're in

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Speaker 1: a brand news podcast studio, exact news studio. And still

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Speaker 1: he doesn't participate, And they said I pick on him.

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Speaker 1: Ye see, brings it upon himself. We explore the big

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Speaker 1: money issues in the world of sports. We've got a guest,

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Speaker 1: by the way, too. We do we do have a

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Speaker 1: friend of the program, Sakai Tully car is here. We're

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Speaker 1: gonna bring you in a minute, so warm up your

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Speaker 1: vocal courts, Sakai, and let's start with one of the topics,

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Speaker 1: the Tiger Hallo Masters Golf ratings for CBS. Uh, they're

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Speaker 1: kind of loving it. Well, no, it started earlier. Well

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Speaker 1: that was the whole thing. It started earlier, so you

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Speaker 1: didn't know what it would be while they were lower

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Speaker 1: than before, the fact is that early start time CBS

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Speaker 1: had to be thrilled with the number having to start

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Speaker 1: at nine am. Let's remember that is for Evant always

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Speaker 1: screws this up. That's six am on the West coast. Evan,

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Speaker 1: for some reason, this Princeton educated guy cannot remember the

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Speaker 1: plus three minus three on the hours. But certainly people

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Speaker 1: are still talking about it. It's the cover of everything.

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Speaker 1: Tiger skipped the media tour and they really didn't need

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Speaker 1: it for the Master's Champion. But you just wonder how

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Speaker 1: many legs. What's the legs on Tiger? What is the

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Speaker 1: long term, longer term effect on golf. Yeah, I think

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Speaker 1: a long term effect is going to be large, right.

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Speaker 1: I mean, back when Tiger was a force on tour,

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Speaker 1: which he may be again. You know, there was a

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Speaker 1: forty to fifty percent ratings boost often on on weekends

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Speaker 1: for golf tournaments when he was in the hunt. There

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Speaker 1: will certainly be people tuning in both later this month,

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Speaker 1: you know, next couple of weeks and then at major's

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Speaker 1: to see if Tiger can do this again. If if

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Speaker 1: you're the Golf Channel, if you mean, any any broadcaster

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Speaker 1: that that has golf tournaments coming up. Another thing worth mentioning,

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Speaker 1: they've changed the schedule for the majors this year. The

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Speaker 1: p g A you know, used to be the last major.

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Speaker 1: It's now the second major that's coming up in just

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Speaker 1: a couple of weeks. So that will play very well

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Speaker 1: for the world of professional golf. Public course of course, Yeah,

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Speaker 1: hardest golf course I've ever played. Um. Yeah, So there's

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Speaker 1: there's a lot, there's a lot of things moving in

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Speaker 1: the right direction for golf right now, and I think

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Speaker 1: there's probably a halo effect also for you know, for

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Speaker 1: for club manufacturers, for for people that sell things related

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Speaker 1: to golf right I talked to the c of Taylor

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Speaker 1: Made earlier this week. One of the things he said,

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Speaker 1: you know, he said that, you know, there's no question that.

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Speaker 1: You know, having Tiger Woods win it's good for you know,

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Speaker 1: it's seeing people seeing him hit tailor made irons is

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Speaker 1: good for sales. Right there we saw Nike. You know

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Speaker 1: there aren't red shirt that he was wearing sales on that.

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Speaker 1: You know, they sold out their limited number of of

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Speaker 1: shirts right after he won that. There's a lot of

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Speaker 1: things we talked about this is it good or bed

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Speaker 1: that we're still talking about. They need Tiger They need

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Speaker 1: this forty something year old multiple surgeries guy to have

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Speaker 1: this all time comeback. For people to be talking about golf.

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Speaker 1: Anybody else it would have been like, okay, good masters.

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Speaker 1: Yeah that's not good, but it's better to happen. But

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Speaker 1: the figure something when I say they don't even know

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Speaker 1: who we're talking about with, they but something has to happen.

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Speaker 1: We need they need some stars, they need some personality.

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Speaker 1: Something needs to happen. Yeah. One of the things I've

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Speaker 1: been thinking about recently the idea there's never gonna I

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Speaker 1: don't think there's ever gonna be another Tiger Woods. There's

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Speaker 1: just the way he came along, his backstory, There so

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Speaker 1: much about him that was so compelling, his absolute dominance.

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Speaker 1: We're not gonna have No one's gonna fill his shoes.

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Speaker 1: And I think the truth maybe that, you know golf,

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Speaker 1: if you look ten years from now, right when Tiger

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Speaker 1: is no longer, I would expect no longer winning majors.

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Speaker 1: Who knows, um. I think you're just gonna have to

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Speaker 1: It's gonna be a different landscape. But I did like

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Speaker 1: what he said when somebody said, what's been the effect

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Speaker 1: of Tiger? And he said, well, even Phil is working

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Speaker 1: out talking about Nicholson. At least that when you see

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Speaker 1: these guys though, gone of the days where they're just like,

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Speaker 1: you know, little skinny guys. These guys are big time

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Speaker 1: trained athletes. Moving forward, I think maybe you'll see some

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Speaker 1: things you haven't seen before. His equipment gets better. As

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Speaker 1: these guys get bigger, stronger, maybe you'll see guys driving

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Speaker 1: the green par four. I don't know, but something to

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Speaker 1: capture the imagine, and of course always betting yeah it's yeah,

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Speaker 1: you hit on a good point there. Tiger's longevity is

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Speaker 1: gonna fall victim to the way he revolutionized the sport,

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Speaker 1: right the the the idea that you can be a

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Speaker 1: competitive golfer in your fifties or sixties on on on

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Speaker 1: the p g A tour. It wasn't a crazy idea,

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Speaker 1: I don't think a couple of decades ago. But now

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Speaker 1: because of how physical the game is, largely because Tiger

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Speaker 1: made it that way. Um, you do, you do certainly

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Speaker 1: wonder if if if his you know, the long term,

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Speaker 1: you know, the future tale of his career is going

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Speaker 1: to be a little steeper than it might have been

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Speaker 1: for for stars who played twenty years ago. One thing

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Speaker 1: you're gonna see also are more one on one matches

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Speaker 1: like the Tiger woods Field that's his next one is

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Speaker 1: gonna be big dollars. Whatever Tiger does next, people are

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Speaker 1: gonna want to see it. Let's talk about Zion Williamson,

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Speaker 1: former Duke player, told the NBA, Hey, I'm in who's suppressed? Yeah?

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Speaker 1: I thought he was gonna stay four years like brand

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Speaker 1: Hill and Christian Late. Now I really did. So let's

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Speaker 1: bring in our pal the program here, Sakai Tolly cars Ky,

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Speaker 1: come on in here. Now, let's see Evan is our

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Speaker 1: young buck. You are currently a junior at Cambridge Ridge

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Speaker 1: and Latin Eben. Why is Cambridge Ridge and Latin famous?

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Speaker 1: Who's the biggest of Lune? WHOA I love when we got.

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Speaker 1: I have no idea. Oh, Patrick, come on, you need

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Speaker 1: to know. Patrick. The only Hill is the only high

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Speaker 1: school I know that I can. I can line up

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Speaker 1: the academy. But I was Skai. Though you're a U

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Speaker 1: n C fan, I am ye, So you didn't love

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Speaker 1: to see Zion out there, but just as sort of

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Speaker 1: a fan of the game. What sort of impact do

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Speaker 1: you see Zion having for for kids your age looking

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Speaker 1: at the NBA. I think that Zion is a really

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Speaker 1: great player and that his skills will directly translate into

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Speaker 1: the NBA immediately. Uh. Again, his size and his speed,

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Speaker 1: and his rebounding ability and his dunking ability, and that's

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Speaker 1: something that will see and again, almost like a Michael

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Speaker 1: Jordan's type of thing. Kids will be inspired. It's gonna

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Speaker 1: be I want to be like Zion now and not

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Speaker 1: I want to be like Mike us. Is this another

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Speaker 1: idol for younger But your friends are watching basketball or

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Speaker 1: what in part because of Zion? They'll watch a game

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Speaker 1: because he's participating. Yeah, exactly. He brings an energy aspect.

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Speaker 1: The way he plays is incredibly fun to watch, and

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Speaker 1: that has brought a lot of people into college basketball,

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Speaker 1: specifically as a sport. You know what, And that's the

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Speaker 1: kind of perspective that we need. We're too old here,

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Speaker 1: we are We're too old. So I mean this is

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Speaker 1: good to have somebody you know, how how old are you? Sixteen? Alright,

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Speaker 1: so sixteen year olds get died. I mean who gets

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Speaker 1: the sixteen year you have your son, you know, bar,

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Speaker 1: But you know, it's good to get that kind of perspective.

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Speaker 1: I want to ask another question. Will you now if

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Speaker 1: Zion Williamson says, hey, I'm endorsing this product, I'm endorsing

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Speaker 1: this shoe, would you go out and buy? Personally, I wouldn't. Again,

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Speaker 1: I'm a North Carolina fan, so anything that Zion wants

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Speaker 1: me to buy, I'm not gonna buy. But I'm sure

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Speaker 1: that there will be people that will go out, just

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Speaker 1: like when Lebron advertises his new shoes and gear, and

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Speaker 1: they'll go to the Nike store whatever Zion or whoever

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Speaker 1: Zion ends up signing with, and they will get those

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Speaker 1: shoes as their products. See, I'm back from the day

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Speaker 1: when the basketball had laces on it. That's how bad

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Speaker 1: I am. You're back. You're back in the day of

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Speaker 1: the canvas sneaker in the peach basket, buddy. I remember

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Speaker 1: when James may Smith asked you to come on over

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Speaker 1: and shoot some home Come on, but but seriously, Zion

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Speaker 1: is He's so he's a transformative figure. You know, as

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Speaker 1: soon as the team gets the number one pick, you're

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Speaker 1: gonna see the season ticket sales rise. You can't wait

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Speaker 1: for those jerseys to go on sale. There will be

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Speaker 1: immediate enthusiasm around whichever team. And imagine if we can

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Speaker 1: for a moment, because we brought up Patrick Ewing, see

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Speaker 1: how we're gonna segway here the number one picked the

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Speaker 1: frozen envelope lottery. Can you imagine if Zion Williamson ends

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Speaker 1: up at Madison Square Garden with the New York a

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Speaker 1: ready made star, as Patrick Ewing was because he stayed

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Speaker 1: four years. You don't need to do that anymore, a

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Speaker 1: ready made star after year one a la Carmelo Anthony

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Speaker 1: showing up in Gotham City. You imagine the salivating executives

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Speaker 1: at the NBA and all the companies if you thought

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Speaker 1: Zion was gonna get big dollar sneakers before you wait

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Speaker 1: till that happens. I've used Zion as the perfect athlete

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Speaker 1: for you know, the way that the sports and media

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Speaker 1: is being consumed right now. He's just he's a walking

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Speaker 1: highlight reel obviously, but the you know, he's perfect for gifts,

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Speaker 1: right and photos of you know, him denting the ball,

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Speaker 1: the sneaker ripping that block he had against Virginia. We

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Speaker 1: had a really good conversation that that we're gonna have

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Speaker 1: later in the podcast later this week with Chris Park,

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Speaker 1: who's the CEO of of Gen G and E sports franchise,

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Speaker 1: about content nowadays, right the people, you know, very few people,

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Speaker 1: it does not as much as they used to are

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Speaker 1: sitting down and watching a full NBA game, right, So

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Speaker 1: much of the NBA and so much of sports overall

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Speaker 1: is consumed right now and little clips and little highlights

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Speaker 1: and little gifts on social media on Twitter and moment

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Speaker 1: he's a walking, talking moment. I wonder what kind of

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Speaker 1: social team is going to have around him, Like whoever

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Speaker 1: he hooks up would be very smart to sort of

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Speaker 1: give me that off court persona as well. Here I

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Speaker 1: am driving or taking in a car to the game.

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Speaker 1: Here I here's my breakfast. You know all Alexander Cortez

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Speaker 1: giving well, she's out there talking policy on her on

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Speaker 1: her Instagram. You know, Zion can do the same thing

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Speaker 1: and probably attract a similar sized audience. Speaking of being

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Speaker 1: on Instagram. Russell Wilson, Oh my goodness, gracious, he is

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Speaker 1: now the highest paid player in the NFL. The numbers

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Speaker 1: bar what was it, one million dollars? Yeah, I think

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Speaker 1: the important number is the guaranteed seven million dollars change guaranteed.

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Speaker 1: That's like a baseball contract. Yeah, so it's a it's

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Speaker 1: a four year deal. If you do the rough math,

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Speaker 1: I think it's about thirty five million dollars a year.

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Speaker 1: If he stays for the four years, that eclipses Aaron

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Speaker 1: Rodgers as the highest, you know, per year contract, highest

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Speaker 1: paid player in the NFL. But again, yeah, I want

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Speaker 1: one oh seven million dollars guaranteed. He gave him a deadline,

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Speaker 1: get it done or else I don't want to sign,

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Speaker 1: and right in there, yeah, well, you know, deadline spur action.

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Speaker 1: We've heard that many times before. He said it. He

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Speaker 1: got paid. Wilson was the second highest paid player when

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Speaker 1: he signed his previous contract in two thousand fifteen, and

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Speaker 1: then I believe ten more athletes started getting paid more

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Speaker 1: than him. So he went from from second highest paid

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Speaker 1: to twelve highest paid back up to number one. You

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Speaker 1: need a quarterback. I know that much important. I'm gonna

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Speaker 1: give you the very basic part of the NFL. You

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Speaker 1: need a quarterback, and a good one. And he's a

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Speaker 1: good one. Speaking of quarterbacks, and I know we're a

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Speaker 1: little off subject here, but Eli Manning has finally realized,

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Speaker 1: you know what, I think I'm on the down slope

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Speaker 1: of the career and he's thinking, well, they'll probably draft

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Speaker 1: a quarterback in the upcoming NFL draft. You think he's

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Speaker 1: just realizing that now. You don't think he's had a

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Speaker 1: did you see the game by game of last season?

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Speaker 1: Game by game he was like, oh boy, this is

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Speaker 1: coming to an end. Or trade me, get me to

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Speaker 1: contend or something. But the Giants are not in for

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Speaker 1: another season like last season with Eli Manning at the quarterback.

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Speaker 1: Oh man, we can't wait next week when we talk

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Speaker 1: about the NFL Draft. That's gonna be good. But anyway, Hey,

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Speaker 1: this has been the Bloomberg Business of Sports podcast. I'm

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Speaker 1: Michael Barr along with Scott Sashnik and Evan Noby Williams

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Speaker 1: and Sakai tully car. Come on, we are here. Sakai

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Speaker 1: won't be but we are here each and every Monday,

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Speaker 1: Wednesday and Thursday exploring the world of money in sports.

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Speaker 1: Join us again at the end of the week when

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Speaker 1: we speak with Chris Park, former MLB executive now CEO

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Speaker 1: of the sports franchise gen Gi. You're listening to Bloomberg

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Speaker 1: Business of Sports on Bloomberg Radio around the world. By

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Speaker 1: the way, come on, come on in first, one more time.

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Speaker 1: I want you to come on in. We're gonna finish

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Speaker 1: off reading that last part of the sentence. Go ahead,

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Speaker 1: so happen the mind. You're listen to the Bloomberg Business

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Speaker 1: and Sports on Bloomberg Radio around the world and online

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Speaker 1: wherever you get your podcast.