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Speaker 1: Welcome to another episode of Strictly Business, the podcast in

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Speaker 1: which we talked with some of the brightest minds working

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Speaker 1: in media today. I'm Andrew Wallenstein with Variety. For just

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Speaker 1: twenty dollars a month, Filo offers consumers more than sixty

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Speaker 1: cable channels. It's a simple value proposition that has helped

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Speaker 1: this venture stand out in a crowded marketplace of so

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Speaker 1: called virtual m v p d s, and as Filo

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Speaker 1: CEO Andrew McCollum explains, he's not about to make the

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Speaker 1: mistake that has the prices of many of his competitors.

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Speaker 1: Thanks for talking to me, Andrew, Thanks for having me.

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Speaker 1: So I'm curious, how are those numbers looking now in

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Speaker 1: and what is the pandemic meant in terms of your

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Speaker 1: subscriber base and keeping that going. Yeah, I'd love to

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Speaker 1: talk about that. UM. We actually just passed eight hundred

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Speaker 1: thousand subscribers recently, so we are tracking a law. I

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Speaker 1: think that we've definitely seen a significant surge of growth

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Speaker 1: UM this year around, particularly during March, April, May June,

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Speaker 1: sort of the shelter and place period that was driving

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Speaker 1: a lot of people to spend a lot more time

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Speaker 1: indoors and consuming entertainment services. We definitely benefited from that.

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Speaker 1: I think, you know, as we kind of look ahead,

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Speaker 1: we really start to think about, well, you know, if

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Speaker 1: there's gonna be a longer term economic impact from the

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Speaker 1: coronavirus pandemic, is that going to hurt the economy? And

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Speaker 1: how do we you know, we've always tried to position

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Speaker 1: ourselves as a really low cost, high value service. Um,

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Speaker 1: we really think that we give you a lot for

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Speaker 1: twenty dollars. You know, we include sixty channels and you know,

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Speaker 1: an unlimited DVR and three streams, and you can use

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Speaker 1: it on any device. And you know, I think that

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Speaker 1: in that climate, we think that, you know, we're very

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Speaker 1: well positioned. As people are looking to control their budget, um,

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Speaker 1: you know, control of the cost of what they're spending

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Speaker 1: on entertainment. Filo is a really good option, um in

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Speaker 1: the mix if you're looking to get a lot of

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Speaker 1: great content at a at a really fair price. But

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Speaker 1: this virtual m v P D space that you're in

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Speaker 1: is it's got a lot of players in it. Uh.

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Speaker 1: The good thing is you're one of the cheaper options,

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Speaker 1: but a lot of these players have also really run

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Speaker 1: into a lot of trouble, and I'm curious, what do

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Speaker 1: you think has kept you from running into that trouble

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Speaker 1: as well. Well. I think it's probably fair to say

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Speaker 1: that essentially every other service in this space came to

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Speaker 1: market with an offering that was significantly under price relative

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Speaker 1: to a price that would actually make it, you know,

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Speaker 1: a margin positive, functional, long term business. UM. I think

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Speaker 1: a lot of this can be chalked up to the

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Speaker 1: fact that almost every other company who's launched a stir

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Speaker 1: this a virtual cable service, has taken a focus on

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Speaker 1: broadcasting sports, and that content um brings a much higher

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Speaker 1: cost along with it, and so delivering those services at

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Speaker 1: a palatable price point was really difficult to do. You know,

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Speaker 1: in the time that we've been launched, you know, our

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Speaker 1: twenty dollar package is the same twenty dollars it was

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Speaker 1: when we launched, except it has a bunch more channels,

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Speaker 1: and that same period of time, you know, YouTube tv

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Speaker 1: has gone from uh thirty five dollars to sixty five

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Speaker 1: dollars um. And I think that's a reflection of this

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Speaker 1: challenge that they all came into the market with really

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Speaker 1: under pricing their services. UM. Whether that was sort of

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Speaker 1: you know, I mean, the sort of cynical view of

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Speaker 1: that is they're trying to get a bunch of people

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Speaker 1: in the door so they can sort of aggressively raise

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Speaker 1: the price later. UM. You know, the more favorable interpretation is,

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Speaker 1: you know, that's just the price they thought they had

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Speaker 1: to offer it at. But either way, I think that

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Speaker 1: trying to kind of unwind that has been pretty challenging

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Speaker 1: and painful for a lot of the other services in

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Speaker 1: the space. We really approached it from a different perspective.

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Speaker 1: You know. We focused on this entertainment lifestyle knowledge category

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Speaker 1: not just because we felt like it was unique in

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Speaker 1: the market. There weren't other places you could go to

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Speaker 1: get this selection of content without paying a huge price

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Speaker 1: for broadcasting sports, but also we felt like we could

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Speaker 1: bring it to market at a fair price point that

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Speaker 1: we can stand behind and not sort of be forced

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Speaker 1: to raise prices significantly on our customers, on our subscribers

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Speaker 1: in order to actually make the business work. And that's

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Speaker 1: why we've been able to maintain you know, basically the

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Speaker 1: same pricing UM since we launched UH and we feel

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Speaker 1: like that's put us in a great position to continue

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Speaker 1: growing quickly and offering something UM that's really honest and

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Speaker 1: fair to consumers, and and that's resonated, Well, are you

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Speaker 1: going to be able to hold it that price point?

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Speaker 1: It seems that the pitfall so many of your competitors

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Speaker 1: have run into is they try to add more channels,

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Speaker 1: their costs go up. So or are you gonna stick

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Speaker 1: to twenty dollars no matter what? Or is it inevitable

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Speaker 1: your price goes up as you seek to add more channels. Yeah.

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Speaker 1: I mean there's two factors that really drive price UM. One,

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Speaker 1: as you mentioned, is adding additional content to the package. UM.

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Speaker 1: I'd say that we feel pretty good about the package

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Speaker 1: of content we offer. Now. There's definitely things we intend

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Speaker 1: to add, but we don't currently anticipate adding big categories

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Speaker 1: of channels that will drive costs in our current based package.

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Speaker 1: The things that will add are more in the category

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Speaker 1: of UM you know, ad supported content, UH you know,

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Speaker 1: premium add ons, UH, Spot offerings, etcetera. That are either

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Speaker 1: all the card offerings to consumers or don't drive additional

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Speaker 1: programming cost in the base package. UM. But the other

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Speaker 1: cause of price increases are the annual increases in costs

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Speaker 1: that are built into programming contracts. UM. You know, I

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Speaker 1: think you know, the average programming contract includes an annual

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Speaker 1: increase in the cost of the content, you know, say,

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Speaker 1: roughly five to eight percent a year. Um. You know,

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Speaker 1: just to put that in context, you know, that's higher

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Speaker 1: than the annual increase in the cost of housing, healthcare,

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Speaker 1: and higher education, which are normally cited as the three

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Speaker 1: most egregiously increasing cost you know, parts of the economy. UM.

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Speaker 1: Television programming cleans the floor with all of them. UM.

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Speaker 1: So look, we're not um impervious to rising costs. Are

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Speaker 1: programming deals have anyone increases built into them? So I

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Speaker 1: can't sit here and guarantee that our price will never

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Speaker 1: go up. But I do think that we have put

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Speaker 1: much more emphasis on, uh, you know, keeping the price low,

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Speaker 1: not just through the choices we made around programming, but

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Speaker 1: also we operate the company very leanly. Our company is

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Speaker 1: eighty five people, and I'm pretty sure you know that

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Speaker 1: any other streaming company is probably uh, you know, multiples

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Speaker 1: of that, if not orders of magnitude that size. UM.

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Speaker 1: Some of these other companies probably place may lawyers as

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Speaker 1: we have employees. UM. We also build all of the

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Speaker 1: technology ourselves, and that helps us to keep the cost

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Speaker 1: down because we can reduce our infrastructure and overhead cost

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Speaker 1: really significantly because we've created basically all the tech we

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Speaker 1: use UM in house. So I think that UM, well

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Speaker 1: we you know, I can't say that the price of

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Speaker 1: file will never go up. We definitely put a lot,

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Speaker 1: a lot, a lot of effort into trying to keep

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Speaker 1: it as low as we can and and and not

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Speaker 1: and not raise the price. You've done that in part because,

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Speaker 1: as you've mentioned, uh, no broadcast, no sports. You're also

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Speaker 1: missing some of the top news names. So uh, you know,

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Speaker 1: those are some pretty big gaps. I would imagine there's

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Speaker 1: gonna be a big chunk of the marketplace that's not

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Speaker 1: going to go for your product because that's missing. So really,

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Speaker 1: who is your customer base? Who out there doesn't want

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Speaker 1: these kind of things? Maybe it's a bigger market than

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Speaker 1: some might realize. Yeah, I mean around the time we

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Speaker 1: launched UM, several outside independent analysts, without any involvement by

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Speaker 1: us UM studied this idea of an entertainment driven package,

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Speaker 1: and most of them pegged the number of US households

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Speaker 1: that were interested in this type of package somewhere in

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Speaker 1: the fifteen to twenty million households range. So we're obviously

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Speaker 1: nowhere close to that. We think there's a lot of

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Speaker 1: room to grow and and to to become quite a

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Speaker 1: significant size service just with the category of content we have.

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Speaker 1: But I actually think that it's a bit of a

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Speaker 1: mistake to peg filos market as simply those subscribers, because

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Speaker 1: there's a lot of other ways to get value out

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Speaker 1: of Filo. For example, a lot of people combine Filo

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Speaker 1: with other spot services like Netflix, Disney Plus who lose

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Speaker 1: v O D service, Amazon Prime, inst and Video. You

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Speaker 1: can kind of build your own package out of a

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Speaker 1: bunch of these olive cart Spot offerings and Filo, and

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Speaker 1: you know, still be paying a lot less than you

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Speaker 1: would be for traditional cable. You know, adding multiple ten

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Speaker 1: to twenty dollar month add ons on top of a

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Speaker 1: twenty dollar month TV package is a lot more economically

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Speaker 1: viable than adding those same add ons on top of

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Speaker 1: a hundred and twenty dollar month TV package, which is like, um,

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Speaker 1: you know what the average direct TV customer pays for example, Um,

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Speaker 1: you know, I think that other than that, there's also

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Speaker 1: the opportunity to pair Filo with over the air broadcast antenna.

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Speaker 1: You know, here in San Francisco, you can get seventy

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Speaker 1: channels over the air. Uh, And so with Filo you

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Speaker 1: can get twenty channels for twenty bucks a month. It's

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Speaker 1: a really good deal if you're looking to really um,

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Speaker 1: if you're really budget conscious and cut your cost. And

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Speaker 1: there's a lot of great you know, a lot of

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Speaker 1: the news and sports content you can get for free

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Speaker 1: over the air. So that's a great option for people.

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Speaker 1: I think that also, I would say that, you know,

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Speaker 1: we don't have any in air bias against broadcast and sport.

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Speaker 1: We would love to offer those networks if we can

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Speaker 1: do it in a way that preserves the kind of

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Speaker 1: choice and flexibility we think that customers demand. Uh. And

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Speaker 1: I think that I'm hopeful that we'll get there eventually,

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Speaker 1: but you know, I think that, uh today, we haven't

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Speaker 1: been able to make make it work well, certainly given

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Speaker 1: the state of the economy in this country right now.

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Speaker 1: Something as budget conscious is what Filo is doing, I

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Speaker 1: think is going to resonate. But on that same point,

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Speaker 1: up until very recently, you guys were the cheapest option

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Speaker 1: along comes T Mobile, which very recently launched a ten

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Speaker 1: dollar thirty something channel offering. What do you think about

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Speaker 1: you know, the possibility that we could see others come

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Speaker 1: in and undercut you. Is there some some area there

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Speaker 1: to play that you guys might not have anticipated could

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Speaker 1: become into market. Well, look, we've never really defined our

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Speaker 1: service as being the lowest cost TV service. Um. You know,

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Speaker 1: I think that we want to be a good value

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Speaker 1: to people. We want to deliver you know, a great

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Speaker 1: a lot of content and functionality for the price you're paying.

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Speaker 1: And we think we do that today with the price,

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Speaker 1: uh that we're at. But you know, we're not really

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Speaker 1: focused on being the cheapest. We really want to be

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Speaker 1: a great service for the price you pay, no matter

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Speaker 1: what that price is. Um. You know, I think that

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Speaker 1: the offering from T Mobile is really interesting. You know,

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Speaker 1: this idea of splitting broadcasting sports just getting to the

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Speaker 1: point I was just mentioning, makes a ton of sense. Um,

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Speaker 1: you know, I think it's really uh, that is the

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Speaker 1: direction that the TV Bundle needs to move it. In

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Speaker 1: our opinion, Um, if we were gonna offer broadcasting sports,

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Speaker 1: I think we would really seek to do it as

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Speaker 1: a separate package. So that part is really smart. And

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Speaker 1: hats off to them for for doing it. Now they

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Speaker 1: seem to be in a bit of hot water with

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Speaker 1: their programmer and partners. So, UM, maybe the approach they

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Speaker 1: took wasn't quite um uh calculated just exactly right. But UM,

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Speaker 1: in spirit, I think that um, the concept makes sense.

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Speaker 1: You know, I think that comparing the prices directly isn't

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Speaker 1: exactly fair. They don't include DVR for ten dollars, so

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Speaker 1: you're you're paying an extra five dollars for that, and

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Speaker 1: it's not an unlimited DVR, it's only a hundred hours,

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Speaker 1: and you know, like also you only get two streams

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Speaker 1: instead of three, so and it's not available on Roku

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Speaker 1: and so, and it's only available a T Mobile postpaid customers.

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Speaker 1: So there's a lot of caveats to get to the

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Speaker 1: you know, to the price that they launched at. UM.

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Speaker 1: And so look, I think that we still feel really

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Speaker 1: good about where we are in the market, and you know,

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Speaker 1: maybe someone will come along and and undercut us on price,

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Speaker 1: and I think that, UM, we really try to focus

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Speaker 1: not on what other people are doing, but on what

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Speaker 1: we're doing and just try to deliver the best service

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Speaker 1: we can and you know, kind of let that speak

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Speaker 1: for itself. Well, but you can't ignore the competition. And

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Speaker 1: I'm curious whether you know, some describe it, I guess

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Speaker 1: as a different products set. But these free ad supported

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Speaker 1: streaming services like Pluto, there's a number of them out there.

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Speaker 1: Do you see them as competitors because of course what

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Speaker 1: they're providing is absolutely free. Yeah, not really. There's a

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Speaker 1: lot of people who that's another uh point. Actually, a

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Speaker 1: lot of people combine those free unsupported services with Filo

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Speaker 1: and very happy to to use both. Um. You know,

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Speaker 1: I think ultimately, um, they're much more synergistic than they

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Speaker 1: are competitive. Um. As I mentioned, we are looking to

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Speaker 1: bring more of that content within Filo. Would be great

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Speaker 1: to offer it within the same app and experience, and

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Speaker 1: I think that, um, there's a lot of opportunity there.

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Speaker 1: Um Ultimately, Uh, you know, the free content is great.

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Speaker 1: I'm a big fan of that strategy and think that

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Speaker 1: it again, it makes a ton of sense. Um, but

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Speaker 1: you know, there's a lot of uh, you just aren't

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Speaker 1: gonna be able to offer the full range of content

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Speaker 1: at free. It's just not a price point that works

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Speaker 1: for the economics of television to to have everything be

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Speaker 1: available for their at that price. So I think that

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Speaker 1: there's gonna be a lot of people who are gonna

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Speaker 1: want you know, more premium offerings and and so it

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Speaker 1: would be great to pair those things together to say, look,

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Speaker 1: we've got a selection of the as supported content for

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Speaker 1: people who want that. We also have options, uh, you know,

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Speaker 1: at really fair prices above that for those who want

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Speaker 1: to add more premium content, and you can get one

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Speaker 1: or the other. You can start one place, go to

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Speaker 1: the you know, you can start it free and go

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Speaker 1: to paid. You can start to paid and go to

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Speaker 1: free if if you feel like it, and really just

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Speaker 1: give people a lot of ability to kind of pick

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Speaker 1: what makes sense for that. You guys recently announced a

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Speaker 1: partnership with best buy where uh, customers who buy various

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Speaker 1: streaming products that come to that retailer will get I

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Speaker 1: think it's one month free of file. Oh how important

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Speaker 1: are those kind of partnerships when you're trying to crack

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Speaker 1: this marketplace. In the long term, I think they're very important. UM.

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Speaker 1: I don't think it's been a huge driver of adoption

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Speaker 1: of our service or or other services to date, but

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Speaker 1: I think in the long term, UM, I'm very optimistic

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Speaker 1: about those kinds of partnerships because I think that this

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Speaker 1: still the single largest barrier to people adopting streaming TV

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Speaker 1: like services like Filo is just the complexity of it.

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Speaker 1: I mean, I think that those of us who are

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Speaker 1: in this space, you know, day and day out, Uh,

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Speaker 1: it seems very straightforward. We're like, oh, well, you just

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Speaker 1: like get a Roku and then you go on the

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Speaker 1: channel store and you get the Filo app and you

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Speaker 1: sign up and you're off to the races. But for

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Speaker 1: I think the average you know consumer out there, they're like, well,

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Speaker 1: which thing do I get? Do I get a Roku

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Speaker 1: or a fire TV or or a Google TV? But

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Speaker 1: I thought that was Chromecast And how is it different now?

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Speaker 1: And or or maybe I get an Apple TV and

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Speaker 1: what's the different Like why is one and one thirty

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Speaker 1: dollars and what's the difference? Or maybe my tv R

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Speaker 1: does it? I thought I got a smart TV three

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Speaker 1: years ago, so you know what does that mean? And

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Speaker 1: and then they're like, okay, well I want to replace

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Speaker 1: these channels, but which services do I need? I want

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Speaker 1: the entertainment networks from Philo, but I want the sports

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Speaker 1: networks from someone else, um, you know, but also I

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Speaker 1: want you know, uh, Peacock and HBO Max, but that's

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Speaker 1: not available on you know, it's very confusing to people,

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Speaker 1: you know. And you know, for all the things you

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Speaker 1: can say about traditional cable that are bad, and there

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Speaker 1: are many, uh, there's a lot that's bad about traducial cable,

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Speaker 1: the one part of it that's really great is you know,

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Speaker 1: it's a pain to call them on the phone and

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Speaker 1: and schedule like an eight hour block when they're gonna

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Speaker 1: come to your house. But when that cable installer comes,

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Speaker 1: they set everything up, They put the box in your TV,

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Speaker 1: they connect all the wires, they put the batteries in

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Speaker 1: the remote, they test it all out, and when they leave,

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Speaker 1: you pick up the remote, you press the power button

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Speaker 1: and your TV comes on and it's playing and it works. Um.

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Speaker 1: And that is like actually and an amazingly underrated experience

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Speaker 1: that you know as a consumer. It's literally you know,

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Speaker 1: brain list to to get it to get it working.

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Speaker 1: And we do not have that right now in streaming

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Speaker 1: TV that I believe is the single biggest bearer to

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Speaker 1: people adopting these services. So if we can build these

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Speaker 1: kinds of relationships with retailers like best Buy, who have

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Speaker 1: you know, they have tech support, they haven't they have installers,

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Speaker 1: they have you know, salespeople in the store who can

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Speaker 1: explain the options and how it works and help you

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Speaker 1: get set up. You know, that is a huge win

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Speaker 1: over time because we can basically recreate the ease of

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Speaker 1: the cable installer, uh, you know, in the streaming space,

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Speaker 1: and I believe that in the long term that will

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Speaker 1: be absolutely vital. Was curious is international on the philoh

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Speaker 1: road map? Could we see you guys in in Europe

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Speaker 1: or elsewhere? Do you see much products of your type

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Speaker 1: out in these markets that you're not in yet? Yeah?

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Speaker 1: I mean I think that, um, a lot of the other.

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Speaker 1: Every TV market is sort of unique and has its

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Speaker 1: own dynamics that you need to understand. I think we

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Speaker 1: we have, Uh, we're obviously most focused on the US

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Speaker 1: and think that there's a lot of room to grow here.

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Speaker 1: We have looked at launching in some international markets, and

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Speaker 1: I think that, um, it's more likely than not that

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Speaker 1: we will go in that direction in the relatively near future.

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Speaker 1: You know, I think that the way TV content is licensed,

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Speaker 1: you know, it's quite smart that Netflix has been able

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Speaker 1: to build this international library of content, whereas most of

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Speaker 1: the traditional TV content tends to be licensed out market

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Speaker 1: by market in a very piecemeal fashion. That makes it

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Speaker 1: actually much more challenging to UM grow services internationally, you know,

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Speaker 1: like UM even if you look across the border from

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Speaker 1: like the US to Canada, there's a lot of TV

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Speaker 1: networks that have the exact same name but totally different

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Speaker 1: content lineup, totally different content strategy and approach UM. And

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Speaker 1: that makes it really ch lenging to build a globalized

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Speaker 1: service because we would love to have the brands and

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Speaker 1: channels are on Filo be available everywhere and have it

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Speaker 1: be consistent and and have it have the same meaning

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Speaker 1: to consumers, but it doesn't UM. So I think that's

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Speaker 1: a challenge. I think they will overcome that, UM, but

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Speaker 1: it does make the international growth piece UH much more,

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Speaker 1: much more challenging. And you know, I think that UM

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Speaker 1: definitely like the economics of each different market are are

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Speaker 1: you know, are are something to be considered as well.

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Speaker 1: You know. Filo, of course, is is very reliant on

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Speaker 1: all these US cable brands that in their day we're

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Speaker 1: you know, had the very best programming out there. You

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Speaker 1: fast forward to though, and it seems like a lot

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Speaker 1: of the content companies behind those UH networks are putting

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Speaker 1: more and more energy into their streaming services content that

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Speaker 1: you're not necessarily gonna get your hands on. Is that

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Speaker 1: a concern for you in the long term. I think

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Speaker 1: it's some concern, But there I think there's different approaches

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Speaker 1: in this space. There are some that are taking approach

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Speaker 1: where they want to make it much more complementary to

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Speaker 1: the content that's available on traditional TV. You know, for example,

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Speaker 1: UM Disney obviously took that approach with Disney Plus and

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Speaker 1: in the ESPN Plus. I think there's a lot in

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Speaker 1: terms of what AMC is doing that's very similar to that,

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Speaker 1: where it's sort of a premium upgrade to what you

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Speaker 1: get on the traditional UM TV service. Uh, that's great

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Speaker 1: from our perspective, it's another we we love to offer

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Speaker 1: those things through filo and give people more options. I

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Speaker 1: think that there is definitely um an emphasis that Wall

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Speaker 1: Street is placing on the successity services that's causing companies

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Speaker 1: to really feel like they need to go out and

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Speaker 1: try to make them successful to kind of buoy their

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Speaker 1: stock price. UM I'm not sure that necessarily translates to

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Speaker 1: what makes the most sense in the long term, and

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Speaker 1: so you know, ultimately I'm not I feel like the

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Speaker 1: model all that a lot of are pursuing today, UM

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Speaker 1: will change and so UM for that reason, I wouldn't

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Speaker 1: say we're like overly concerned about it. Um. You know,

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Speaker 1: the traditional ecosystem provides a lot of value uh and

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Speaker 1: makes a lot of sense on a bunch of different

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Speaker 1: economic and user experience dimensions. And so I think that ultimately, UM,

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Speaker 1: you'll end up with something that's more of a blend

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Speaker 1: that's in between again, like perhaps like the main channels

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Speaker 1: are on filow and then you can sort of get

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Speaker 1: the you can add on to that and get a

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Speaker 1: deeper experience through kind of upgrading to one of these

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Speaker 1: plus you know offerings as well. UM. But we'll see,

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Speaker 1: you know, it'll be interesting to see how it all

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Speaker 1: all plays out. One last question, what will this new

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Speaker 1: year mean for Filoh? Is this going to be a

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Speaker 1: big year for you guys? Yeah, I mean every year

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Speaker 1: we try to make a big year where you know,

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Speaker 1: fast Gregg startups, so we are always starting to kind

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Speaker 1: of move as quickly as we can. I do think

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Speaker 1: that kind of that one way. The one thing that

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Speaker 1: I'm quite excited about is that you can kind of

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Speaker 1: I think I think you'll be able to look back

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Speaker 1: into and divide the history of Filo into into two phases.

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Speaker 1: The first phase was just to build what you got

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Speaker 1: from cable, but sort of with superpowers. So you know,

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Speaker 1: it's the channels that you've got before, but you can

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Speaker 1: watch them on any device, and you can start anything

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Speaker 1: over from the beginning, and you haven't unliving the TVR

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Speaker 1: and you can watch you know, multiple streams, and it's searching,

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Speaker 1: discovery is much better. You know, you know, all of

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Speaker 1: these things that are similar to what cable did, but

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Speaker 1: you can do it better with Filo and and cheaper. Um.

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Speaker 1: I think phase two is really to start to say, look,

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Speaker 1: we need to reinvent what TV is. You know, the

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Speaker 1: idea of TV, what like a TV channel is now

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Speaker 1: hasn't changed and since it was first like the first

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Speaker 1: broadcast channel was broadcast in whatever, nineteen thirties whatever, you know,

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Speaker 1: it's still a seven network on a schedule, which makes

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Speaker 1: sense when you have literally a broadcast tower on the

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Speaker 1: top of the tallest hill around sending out the signal

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Speaker 1: to everyone who's getting it in real time. But in

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Speaker 1: the age of the Internet, there's really no reason why

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Speaker 1: it needs to work that way technologically, and certainly not

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Speaker 1: from a product perspective. So I think there's a lot

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Speaker 1: of things we can do now to really reinvent the

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Speaker 1: TV experience, to make it more dynamic, to make it

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Speaker 1: more personalized, to make it more social, to make it

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Speaker 1: more connected, and a lot of that stuff we are

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Speaker 1: just getting to launching in the product you know now

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Speaker 1: in the near future, and I think that that will

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Speaker 1: start to make television and filo look completely different than

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Speaker 1: what it looked like on traditional cable. And I'm very

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Speaker 1: excited about that because I think that's the ultimate promise

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Speaker 1: of moving to streaming as a technological platform, and we

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Speaker 1: it's not. It hasn't really happened yet, So I think

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Speaker 1: that that will that's really exciting and will start to

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Speaker 1: really changing how we all think of television. Aut looking

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Speaker 1: forward to seeing how that future takes shape. Thanks for

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Speaker 1: your time today, Andrew, Yeah, thank you. M H. This

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Speaker 1: has been another episode of Strictly Business. Tune in next

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Speaker 1: week for another helping of scintillating conversation with media movers

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Speaker 1: and shakers, and please make sure you subscribe to the

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Speaker 1: podcast to hear future episodes. Also leave a review in

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Speaker 1: Apple Podcasts and let us know how we're doing.