Speaker 1: You might be familiar with the cosmetic line Anastasia Beverly Hills.
Speaker 1: Today we are diving into a discussion with the president
Speaker 1: and founder of the company, Anastasia Soiree. I have known
Speaker 1: her since we were both broke. She has a friend.
Speaker 1: She is the real deal.
Speaker 2: She doesn't stop.
Speaker 1: She's a powerhouse, she's a workhorse, she's everything. This is
Speaker 1: just Be Influenced. Let's get into it. Okay, So everyone,
Speaker 1: this is Anastasia. Anastasia was on my talk show and
Speaker 1: on Just b but we haven't really talked about how
Speaker 1: we really like came up at the same time, in
Speaker 1: the same like in the same era frankly of the
Speaker 1: entertainment industry in La it was very different than now,
Speaker 1: and there were no weekends, like we worked seven days
Speaker 1: a week. We were happy to just we weren't even
Speaker 1: making money at all, like we were broke. Like, so
Speaker 1: I want to really I wanted you to be on
Speaker 1: Be Influenced because it's about influence now and how so
Speaker 1: many people are just selling all the time and how
Speaker 1: difficult the beauty industry is and how much it's changed.
Speaker 1: But let's just start to give the audience a background.
Speaker 1: What's your perspective of how we came into each other's
Speaker 1: lives and how far into your journey was that.
Speaker 3: Well, I met you when I was renting a tiny
Speaker 3: little room at ju Juan and just started and you
Speaker 3: and Michelle and Shannon, the group of girls that they're working,
Speaker 3: they were working in pr and supporting luxury brands or
Speaker 3: film or actress actress. We were together. I felt like
Speaker 3: we were like a group of girlfriends who used to
Speaker 3: go out. Do you remember parties? And it was amazing.
Speaker 3: Everybody wanted to find their way to make something. You know,
Speaker 3: I was trying to build a business, a client, tele
Speaker 3: you were trying to You did everything. You were such
Speaker 3: a hustler. I mean, I you, you will not give up.
Speaker 3: And we worked down stops seriously. I remember one night,
Speaker 3: you guys came from a party which was work for you,
Speaker 3: and was probably ten o'clock and you could see from
Speaker 3: boy shirt the light in my rented room and you
Speaker 3: start screaming like, yeah, she's here. So you guys you
Speaker 3: came in.
Speaker 1: There was a party at the line downstairs.
Speaker 3: Ten o'clock. I start doing your eyebrows and whatever I mean.
Speaker 2: And it discount.
Speaker 1: I just asked you you used to do it for
Speaker 1: me for sixty dollars, and I think it was more
Speaker 1: expensive for everybody else. I used to beg you to
Speaker 1: do it for sixty dollars, and I used to grapple
Speaker 1: with the fact that I had to find a way
Speaker 1: to tip you also because you're the owner, but I
Speaker 1: want to tip you, And that was every There was
Speaker 1: so much money to me, I couldn't afford it. So
Speaker 1: I'd do it like a couple four times a year,
Speaker 1: and you would say, they're growing in and they looked
Speaker 1: you have to do it more, but I couldn't. And
Speaker 1: how far into your journey was that? Like, so you
Speaker 1: are upstairs at Juan Juan, So how far into your
Speaker 1: beauty journey was that?
Speaker 3: Oh? When I was Juan Juan, I used to charge
Speaker 3: ten dollars and I just started. I came in United
Speaker 3: States almost ninety the end of eighty nine, and three
Speaker 3: years later.
Speaker 1: Wow, So I really did know you went like from
Speaker 1: the beginning the beginning.
Speaker 3: Wow.
Speaker 1: Likewise, likewise, I was host to sing at Laskala, you know,
Speaker 1: the slinging salads for seven dollars an hour.
Speaker 2: Wow.
Speaker 1: So there's no way you had any idea that you
Speaker 1: could build this right, like you overshot the mark.
Speaker 3: No oh, no, I had no idea. I just wanted
Speaker 3: to have to build a better life for me and
Speaker 3: my family. And I never, of course, I wanted to
Speaker 3: be significant. Of course, I wanted to do something. I
Speaker 3: want to prove myself first what I am capable of doing,
Speaker 3: like yourself, you want to do something for you like, okay.
Speaker 1: No, but I say that to you because I felt
Speaker 1: the hunger and like I didn't know where I was
Speaker 1: going and what was going to happen. And I didn't
Speaker 1: have a big plan. But I was like, just the
Speaker 1: work every day, like put the foot in front of
Speaker 1: the other and just go correct.
Speaker 3: This is exactly how it was. And you will grab
Speaker 3: you will go in one direction, and you saw that
Speaker 3: that will work, then you will put more effort into
Speaker 3: that direction. I mean, we tried so many things and
Speaker 3: you you were caught in at the end. You know
Speaker 3: you figured that out.
Speaker 1: I think it's like law, case law, Like now I'm
Speaker 1: a great business person, but just because of all the
Speaker 1: things that have happened and all the failures and mistakes,
Speaker 1: those are cases. It's case law. Lawyers every day go
Speaker 1: back and say, oh, in the case of Joe versus Jane.
Speaker 1: That happened, and so now remember when that happened. That's
Speaker 1: what we're doing, don't you.
Speaker 3: I think is the experience, the work. Everything we've done
Speaker 3: we remember, and you don't do twice the same mistake, right,
Speaker 3: I mean, if you don't fail, if you don't try,
Speaker 3: you will never know, you know. I think this is
Speaker 3: what made you today, and this is what made me today.
Speaker 1: So let's talk about this new world of influence and
Speaker 1: influence and I say influenced because after that crazy mescalegate thing,
Speaker 1: everyone started talking about ads and adding lashes and what
Speaker 1: the responsibility is of the brand. And it was crazy
Speaker 1: because on TikTok, for example, and Instagram, the customer thinks
Speaker 1: the content is real, so they're not used to the
Speaker 1: fact that it's a commercial. Because these young kids are
Speaker 1: watching twenty four hour a day commercials.
Speaker 2: When we watch.
Speaker 1: TV or open up Vogue, you know it's an ad
Speaker 1: or a commercial. So there's sort of this thing where
Speaker 1: even though it's airbrush and the person looks beautiful and
Speaker 1: you think they look beautiful in the back, you still
Speaker 1: kind of know that it's an ad. And so this
Speaker 1: world new world order where it's twenty four hours a
Speaker 1: day QVC selling, but no one's saying they're really selling.
Speaker 1: Even when they're not being paid, they're sort of selling
Speaker 1: so they might get paid. It's like a whole circular reference.
Speaker 1: So I remember having you on my podcast before this
Speaker 1: really became what it is, and you were one of
Speaker 1: the first on Instagram to really pop off as a
Speaker 1: beauty brand, and you were doing things before anyone else.
Speaker 1: And I remember looking at your content and all the
Speaker 1: incredible like beauty and makeup and all this stuff. But
Speaker 1: I didn't realize that that you don't have to pay
Speaker 1: all these people. Some of these people are just people
Speaker 1: that are influencers and you're just posting their content, right.
Speaker 3: You know, it started, It started very organic. We discover
Speaker 3: the Instagram. My daughter introduced me to Instagram, and I thought, wow,
Speaker 3: this is a great way of talking about my products,
Speaker 3: teaching the customer how to use the products. And we
Speaker 3: start following all the skills that in the closet. They
Speaker 3: will at night, they will do a tutorial or try
Speaker 3: to do makeup. The camera. If you remember, it didn't
Speaker 3: have a great the iPhone didn't have a great coming.
Speaker 3: So one year I went to China, and I discovered
Speaker 3: ring light. I bought few ring lights and I start
Speaker 3: sending to a few of the girls that we used
Speaker 3: to send the makeup, and we used to send them makeup,
Speaker 3: and you know they didn't need to will never ask
Speaker 3: oh do this or do that? Like do whatever you want. Well,
Speaker 3: it was all organic, and I think was a way
Speaker 3: to create this beautiful community of people who were trying
Speaker 3: to learn how to do makeup. Later on they became
Speaker 3: incredible artists because when you practice over and over, this
Speaker 3: is what happens.
Speaker 1: It's like cooking, and you're right, it's a rest cooking
Speaker 1: that you could do a bunch of different ingredients exactly
Speaker 1: and any different depths exactly.
Speaker 3: And then when later on when there were companies that
Speaker 3: they start measuring the MV, the earned media value, then
Speaker 3: the big companies thought, wow, what anastacioost how come she
Speaker 3: has two hundred millions MV. So then they start going
Speaker 3: to the biggest performer, and this is how it became
Speaker 3: paid advertising. But I think it all started organic, and
Speaker 3: of course now it turned into an industry. And that's
Speaker 3: the natural progression of everything if you just think about it,
Speaker 3: that it is.
Speaker 1: But I've watched and I want to hear from you
Speaker 1: because I think I have a good handle on it,
Speaker 1: only because I came in with brand new eyes the
Speaker 1: minute I started accidentally just posting about drug store stuff.
Speaker 1: Last April, I literally had makeup in my drawer that
Speaker 1: just either a makeup artist had left or someone had
Speaker 1: sent me, or I bought at an airport drug store.
Speaker 2: Like I had no plan.
Speaker 1: I would get my makeup done at any time I
Speaker 1: had to, and I've never been a big makeup person,
Speaker 1: so I have Like I opened my.
Speaker 2: Eyes and was like, oh my god, this is a world.
Speaker 1: Like I walked into TikTok and I walked into a
Speaker 1: room and then all those videos came and for the
Speaker 1: next six months, it's all I lived and started to understand.
Speaker 2: And I did think about.
Speaker 1: You because you were early, like you had an eyebrow
Speaker 1: business that was amazing, and you you pivoted and you shipped,
Speaker 1: and then you moved into the eyebrow accessories, and then
Speaker 1: you were at Nordstrom and you were doing the makeup,
Speaker 1: and like you kept moving and innovating, which.
Speaker 2: I realize is massive and so competitive.
Speaker 1: You have to be innovating all the time, and beauty
Speaker 1: it must be exhausting and really expensive. Because so I
Speaker 1: watched that, and then eventually a lot of newer brands,
Speaker 1: like I'm considering you in the world, not newer now,
Speaker 1: but newer like now what we grew up with stay
Speaker 1: Laud or Langcolm like this was a more modern day brand.
Speaker 1: And then I watched all these other brands coming in
Speaker 1: and now I watch TikTok is a new world. It's
Speaker 1: different than the world that you built on Instagram. You
Speaker 1: have to kind of learn a new language, and I
Speaker 1: want to know where you are in that language, and
Speaker 1: then where you are in this innovation vortex. Because the
Speaker 1: competition is way more than when you started. It's not
Speaker 1: even the same game. From my eyes, I'm watching someone
Speaker 1: could be on Nobody and have a not even great product,
Speaker 1: but if they do a viral video, everyone's buying it
Speaker 1: and it's garbage or good. I'm just saying, it's just
Speaker 1: a different world.
Speaker 3: Absolutely, You're totally right, and it's a natural progression. Now
Speaker 3: it's a new thing like Instagram was in twenty twelve,
Speaker 3: something new organically, it built this community that was doing
Speaker 3: just for fun. Then they start getting paid. Now is
Speaker 3: TikTok And I'm sure it's gonna move, It's going to change,
Speaker 3: because it's almost like a wave everything. Probably a few
Speaker 3: years from now on, something else will come up the
Speaker 3: AI that is so huge. So I think everything moves now.
Speaker 3: I think the consumer it's at the crossroad where they think, Okay,
Speaker 3: what do I believe or whatnot? Because yes, you push me,
Speaker 3: you do a great TikTok. I will buy this product,
Speaker 3: I will use it, and then maybe I would not
Speaker 3: like it. I'm disappointed. What I'm going to do.
Speaker 1: The problem is, I think there's an unfair pressure with
Speaker 1: beauty because what I've come to realize is that, yes,
Speaker 1: there are some things you like for some reason. It
Speaker 1: could be emotional, it could be a brand name, it
Speaker 1: could be a packaging.
Speaker 2: It doesn't matter.
Speaker 1: You're not putting the packaging on your face, but you
Speaker 1: like the way it feels no different than you know.
Speaker 1: You don't have to buy an air mez bag. I
Speaker 1: have a ton of Airms bags. You can buy another
Speaker 1: beautiful bag that has leather and stitching and hardware and
Speaker 1: it will do the same exact thing. But you chose
Speaker 1: to go into that store for whatever the reason is
Speaker 1: for that. And I think this like unfair pressure. Is
Speaker 1: being put on beauty that we're going to buy it
Speaker 1: and it's going to make all your dreams come true.
Speaker 1: And the pressure is on the influencer to make it
Speaker 1: like your dreams are gonna come to Your dreams are
Speaker 1: not gonna come true. This ten cream bronzers yours happens
Speaker 1: to be excellent. I tried it, so you want to
Speaker 1: make sure you're at least got a good product. And
Speaker 1: then people are getting more into the clean and the ingredients.
Speaker 2: But like, what do you want?
Speaker 3: What I want and what I stand for is always
Speaker 3: create amazing products. The quality should be amazing, use the
Speaker 3: best ingredients, the best quality ingredients, and come with innovation,
Speaker 3: you know, innovate kind of Even with my own products.
Speaker 3: When I started and I created the products in two thousand,
Speaker 3: the technology was different. I created the Palmad for instance,
Speaker 3: that was not waterproof because the technology was not good
Speaker 3: enough at that time. Well, in twenty fourteen we change
Speaker 3: the Palmd because the technology was good enough. In the
Speaker 3: laptore these.
Speaker 2: For the brown.
Speaker 3: So constantly I like to change, to improve, to do
Speaker 3: better for my customer. My goal and I always believe
Speaker 3: in this. You need to offer your customer the best
Speaker 3: and the customer knows, they will try many things and
Speaker 3: they know quality and they want but you want.
Speaker 1: To say something new. You usually want to say something new.
Speaker 1: And is that pressure on you to do that? Like
Speaker 1: you know, is your daughter who's involved in the business,
Speaker 1: both of us, it's both.
Speaker 2: Of you running the whole company and doing the innovation.
Speaker 3: Yes. Yes.
Speaker 1: When I said what do you want? I meant like
Speaker 1: it's about what she wants, like or he what what
Speaker 1: the customer wants?
Speaker 2: And I'm saying there are.
Speaker 3: Any different We listen to the customer. Yeah, by reading
Speaker 3: the comments, but being on top of everything, you listen
Speaker 3: to the customer because you need to offer what they
Speaker 3: want and what you anticipate that they will want, and
Speaker 3: they will they will. You could offer this is how
Speaker 3: it works.
Speaker 1: And what about the pressure of TikTok and how fast
Speaker 1: it is and how much messaging there is? How do
Speaker 1: you jump in there? How do you navigate that? How
Speaker 1: do you translate what you've done on Instagram to TikTok?
Speaker 1: Like how she did not pay?
Speaker 3: It's not peasy, it's very quick, it's very you know, entertaining,
Speaker 3: it's short to the point, and man, it's not easy.
Speaker 3: It's no definitely not easy. So it's a new language.
Speaker 3: Try to stay relevant because it is what it.
Speaker 1: Is, and how important are the influencers and how do
Speaker 1: you either avoid or lean into the temptation to keep
Speaker 1: up and have to have influencers and work with influencers
Speaker 1: because other people that I had never heard of, like
Speaker 1: Patrick Ta, got their way into the influencers. And so
Speaker 1: there are these brands that they're really influencer brands.
Speaker 2: I had never heard of Patrick Star Patrick. These are
Speaker 2: all TikTok brands to.
Speaker 1: Me, maybe I don't know anything, but that to me
Speaker 1: in my life, I never heard of them until I
Speaker 1: got on TikTok.
Speaker 3: Of course, of course, I mean you constantly you have
Speaker 3: to stay relevant, and not only that when I started
Speaker 3: remember doing Guybros. Two thousand, then being on on Oprah.
Speaker 3: Sure the people that watch that they are getting gold.
Speaker 3: So you constantly you have a new generation. A twelve thirteen,
Speaker 3: fourteen years old yes, wants to you know what I mean?
Speaker 3: I mean, I go to DOPR or do events in
Speaker 3: Sephora and I have a thirteen years old coming with
Speaker 3: her mom or dad and say, oh, I want to
Speaker 3: be like you. I want to have my own makeup.
Speaker 2: Yeah, it's so true. Every year you have a new
Speaker 2: happen a little.
Speaker 3: Constantly, of course, yeah, send the message constantly.
Speaker 1: I mean, I think it's the same with other industries,
Speaker 1: but more so with beauty, like it changes so often
Speaker 1: and the things they want, and you know, you can
Speaker 1: enter into a space for twenty dollars to get a
Speaker 1: mascare and feel like a new person by a new
Speaker 1: color or something. So it's different than other than other categories.
Speaker 1: What about how much should people trust what they're being
Speaker 1: told on social media by beauty influencers who are posting
Speaker 1: five times a day? How many? Oh my god, this
Speaker 1: is the best thing I ever had in my life
Speaker 1: when they I said five times a day.
Speaker 3: But look, the customers will know and at the end
Speaker 3: they will figure out what is good, what what is relevant,
Speaker 3: what they want? They they will and the customer is
Speaker 3: very smart. They will see in on TikTok and then
Speaker 3: they will go in store, they will try the products
Speaker 3: and then they will order. The customer is very smart.
Speaker 2: You can what about the twins? What about the kids?
Speaker 2: How smart they.
Speaker 3: Will figure out? I think that the kids are smarter
Speaker 3: than the adults. Trust me, Oh yes, they know they
Speaker 3: this is what they do. They go in the store.
Speaker 3: They will go and support our ulta with whatever product
Speaker 3: they saw on TikTok. They will try the product and
Speaker 3: then they will buy it.
Speaker 1: They don't advice. That's the best advice. Yeah, and I
Speaker 1: think it's.
Speaker 3: The best advice in my opinion. You know, don't don't
Speaker 3: just go and see yourself because sometimes maybe it works
Speaker 3: for me that product, but doesn't work for you.
Speaker 1: What's in your opinion, your best product you've ever done?
Speaker 3: Our best seller is the brow Whiz.
Speaker 2: The brow is the best seller. Is that? Do you
Speaker 2: think it's the best product you've ever I.
Speaker 3: Think all my products are the best, but our best
Speaker 3: seller is the braw Wiz. I love, I love them.
Speaker 3: The brow Freeze. The latest innovation that we had.
Speaker 1: That new bronzer I think is pretty amazing. The small bronze.
Speaker 3: Yes, I love the brow pan that you could create
Speaker 3: hairs like strokes. I like our consiler. Did you try
Speaker 3: our consiler is very good? Chris, the clear brow Jill,
Speaker 3: that's my.
Speaker 1: Favorite that I love because I'm not that I love.
Speaker 1: How much do you copy? And how much are you copied?
Speaker 1: Because I've seen in beauty it's almost impossible not to
Speaker 1: go with some trend that someone else has already done.
Speaker 1: It's a very it's different than handbags or shoes or
Speaker 1: any other section. Like, let's be honest, Like Charlotte Tilbury
Speaker 1: was doing those squeezy things. I don't know who else
Speaker 1: is doing. I mean, I don't know who started it,
Speaker 1: but in my life, those squeeze pens was her. And
Speaker 1: then I see Elf has a skinnier version, and Revolution
Speaker 1: has a version, and I see it as an Amazon version,
Speaker 1: and like everybody seems to be okay with that, influencers
Speaker 1: will promote that that also worked with Charlotte Tilbury. I
Speaker 1: would not have the stomach for being copied like that,
Speaker 1: like you with your gel or your brow, So like
Speaker 1: what's the name of the game and copying?
Speaker 3: But I end up to believe that copying is the
Speaker 3: biggest form of flattering. I invented eyebrows. They were not
Speaker 3: eye broke exactly, so every single product I stopped it
Speaker 3: from nothing from scratch, and then everybody else copying. But
Speaker 3: you know, what, what can you do? You you? I
Speaker 3: think I still believe nobody knows eyebrows better than me.
Speaker 1: No, I know that I know that, and I saw
Speaker 1: everybody copy you were back the way you were the first.
Speaker 1: You were the first do eyebrows in a way that
Speaker 1: was intentional, not just like a place to go get watched.
Speaker 1: You had an intention and fill in and a process
Speaker 1: and how you're going to grow them, and a whole
Speaker 1: thing I never thought about, and.
Speaker 3: The products and then the products.
Speaker 1: You were the first, yes, but that means you just
Speaker 1: constantly have to be so like you got to be first,
Speaker 1: and you gotta be well. The thing is like me.
Speaker 1: I always say, there were all these women in the
Speaker 1: same franchise, always watching what I was doing, but it
Speaker 1: doesn't matter what they were watching because I was onto
Speaker 1: the next thing already.
Speaker 3: So let me give you another example. Why we created
Speaker 3: this brow freeze a few years ago on Instagram was
Speaker 3: that trend to the soap eyebrows. They will have a
Speaker 3: soap with water and they will give a laminated look
Speaker 3: to their eyebrows. When the the water will evaporate, became flaky.
Speaker 3: And I looked at my daughter and I said, we
Speaker 3: should create a product that will have this result. But
Speaker 3: you don't need to have the that side of flakiness
Speaker 3: and all that. So we work probably a year and
Speaker 3: a half on creating this product because it's not that
Speaker 3: easy and needs to perform. Every product that I create
Speaker 3: has to perform well if it's supplied perfectly. And this
Speaker 3: is how we created. So innovation is something that comes
Speaker 3: from out of nowhere or something that probably the customer
Speaker 3: will desire to have something, and I create a product.
Speaker 3: So I believe in innovation. I will never copy anyone
Speaker 3: because I don't think anyone anyone.
Speaker 1: It's funny because we haven't talked about that. I haven't
Speaker 1: seen you copy anyone. And I've seen all the brands
Speaker 1: copy some and I honestly have I haven't seen you
Speaker 1: or I give.
Speaker 3: You another example. Contouring was in Hollywood Forever the makeup
Speaker 3: arties that using Kim they contour. Then Kim Kardashians start
Speaker 3: talking about how she contour her face and and then
Speaker 3: I sat down with my daughter and I said, oh,
Speaker 3: let's do them based on the golden ratio. Let's do
Speaker 3: a contry kit with with dark colors to contour and
Speaker 3: and light horror light colors to enhance the cheekbones and
Speaker 3: the contruring of the face. So that was an innovation. Okay,
Speaker 3: it sold out on Instagram. It's not like it didn't
Speaker 3: exist contruring, but you're able to bring to the public.
Speaker 3: This is what innovation is.
Speaker 2: I agree, No, you decide, yeah, exactly, I could.
Speaker 3: That's not then everybody else started doing control can.
Speaker 1: It's like you you could have your own contour program
Speaker 1: because of this palette. That that's innovation and that's yes,
Speaker 1: that's that's this.
Speaker 3: Is how it works.
Speaker 1: Yes, and so what all right? So what about taking
Speaker 1: on selling? You so your company, but you kept a percentage.
Speaker 3: I got a partner that has a minority stakes in
Speaker 3: the company just to be able to expand internationally.
Speaker 1: And was that all positive or their drawbacks all positive?
Speaker 3: It's great, all positive to help us with guidance. They
Speaker 3: had access to technology. They have access to many things
Speaker 3: that help us to expand internationally.
Speaker 1: And just remind me how it's divided between you and
Speaker 1: your daughter the business what you both what are each
Speaker 1: of your specialties. She's focused on all the influencer and social.
Speaker 3: Media, so that so I do we both work together?
Speaker 3: So when we decide to make a products and new
Speaker 3: products or work on something or maybe now we work
Speaker 3: on fifty products. Sometimes a product doesn't work and will
Speaker 3: drop it because if we are not one hundred percent
Speaker 3: in love with the products. We will not launch. Sometimes
Speaker 3: you create a products and because of the component doesn't
Speaker 3: work and then you have to start all over again.
Speaker 3: Or the stability test that takes six months in the lab,
Speaker 3: where it's just a very long process. So together we
Speaker 3: are doing the eye test the products for eyebrows. Even
Speaker 3: now after so many years, I approve every batch of
Speaker 3: every single product for eyebrows because the color changes. The
Speaker 3: raw materials I bought from a different part of the world,
Speaker 3: in different countries, and the like. A red could have
Speaker 3: a different undertone, could be a blue undertone, orange undertone,
Speaker 3: so that changes the color of the pencil, and I
Speaker 3: need to make sure I adjust every time when we
Speaker 3: could appear an order. So I do that with the
Speaker 3: eyebrow products. Claudia does that with the eyeshadow and all
Speaker 3: the makeup.
Speaker 1: So you're just going to keep going. You'll be like,
Speaker 1: you know, one hundred and five in the box, doing
Speaker 1: as I love you.
Speaker 3: Working and my daughter the SAME's the same thing. Oh
Speaker 3: my god, my daughter works seven days a week. Sometimes
Speaker 3: I tell her, I remember when she was young in school,
Speaker 3: she used to work for me part time and she
Speaker 3: used to be late and like, I can't believe you
Speaker 3: are late while you're like, mom, I don't want I
Speaker 3: want to have fun, I don't want to work. You
Speaker 3: are like a NonStop and now the other day, so like,
Speaker 3: you know, I think it's time for you to take
Speaker 3: some time off, take a week off, like, no, I can't.
Speaker 2: She got the bug, she got the.
Speaker 1: I will say this, I always say this. You deserve
Speaker 1: every bit of it. You honestly do.
Speaker 2: You're amazing.
Speaker 1: I'm so so excited to get to say that I
Speaker 1: knew you. It's so nostalgic. It's good to have someone
Speaker 1: that you know that like it was right there with you.
Speaker 3: And you know when you did. Do you remember when
Speaker 3: you did the opening party of the salon on Bedford Rive.
Speaker 1: Yeah, yes, you let me do exactly like you let
Speaker 1: me do that. I just love and that meant everything
Speaker 1: to me. I just remember being so proud of you
Speaker 1: having that new gorgeous salon.
Speaker 2: You're so busy and.
Speaker 1: There was this waitless and I always felt so important
Speaker 1: that I'd be like, no, I'll walk in there and
Speaker 1: she'll take me. She'll take and you would see me
Speaker 1: and you would take me because I know you. Since
Speaker 1: the beginning and they'd be like famous people and billionaire wives.
Speaker 1: I love I need my freaking eyebrows done. I will
Speaker 1: tell you that right now.
Speaker 3: Yeah.
Speaker 1: Please, Well, I love you, Anastasia. I really appreciate you
Speaker 1: doing this. I will always help you in any way
Speaker 1: that I can. I love getting your products, and I
Speaker 1: love telling everybody on TikTok that I knew you went
Speaker 1: yes yeah, And I miss you and I love you.
Speaker 3: I'm so proud of you and I'm so happy, uh
Speaker 3: for everything you've done. And and please please groom your
Speaker 3: daughter to work with you, because you are I will
Speaker 3: build this incredible business. And it's for her.
Speaker 2: She's been doing these.
Speaker 1: She's been doing these beauty reviews because she thinks it's fun.
Speaker 1: Send her a PR package just for her coloring blonde
Speaker 1: and blue eyes. Just send it to her, because it's
Speaker 1: different when I just give her my stuff. She gets
Speaker 1: her own little PR. So like mom, I got sent PR.
Speaker 1: So she'll do a video for you. But I love
Speaker 1: you and I appreciate it. And you must think I'm
Speaker 1: nuts on my on the social but I've gone crazy.
Speaker 1: I'm like a middle aged crazy person.
Speaker 3: Now. Well, but that's why people are drown to to yours.
Speaker 2: It's crazy.
Speaker 3: You enjoy about this job? What do you love about it?
Speaker 2: The podcast is amazing, amazing. I'm like you.
Speaker 1: I just go where the passion takes me. There's something
Speaker 1: going on today that I've been fighting for people's rights,
Speaker 1: and like, now I'm this accidental activist that I didn't
Speaker 1: intend to be because it's just something I thought of.
Speaker 1: You know, relief work has been like that, so I
Speaker 1: thought I was kind of retiring. I was just kind
Speaker 1: of like just doing the things that I'm already doing
Speaker 1: and doing my podcast, and then all of a sudden,
Speaker 1: all these other things have opened up. So I just
Speaker 1: go where the fish are. I have no goal and
Speaker 1: I just do what I I just do where it
Speaker 1: takes me.
Speaker 3: I think you are passionate and authentic, and this is
Speaker 3: what is your juice. This is what is Bethany or about.
Speaker 3: If you're not passionate and authentic, you don't do it, right.
Speaker 1: I just so it's not Yeah, I did well, and
Speaker 1: so now the rest is gravy. It's like whatever I do,
Speaker 1: I can do what I want to do. I don't
Speaker 1: have the answer to anybody, and I just do what
Speaker 1: I want to do. So it's it's it has a
Speaker 1: rhyme or reason, and that I'm always playing chess.
Speaker 3: But I'm so lucky, Bethany. We are so lucky.
Speaker 2: We do what we love exactly.
Speaker 1: I love you, and I want to get together with
Speaker 1: you in La the next time I come.
Speaker 3: And Island came.
Speaker 1: Right now, we have to book eyebrows and book a
Speaker 1: lunch or dinner with an associate, and you.
Speaker 3: Don't come to my house, and we'll your house.
Speaker 1: Thank you, love you, Bye, guys,