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Speaker 1: You might be familiar with the cosmetic line Anastasia Beverly Hills.

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Speaker 1: Today we are diving into a discussion with the president

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Speaker 1: and founder of the company, Anastasia Soiree. I have known

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Speaker 1: her since we were both broke. She has a friend.

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Speaker 1: She is the real deal.

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Speaker 2: She doesn't stop.

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Speaker 1: She's a powerhouse, she's a workhorse, she's everything. This is

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Speaker 1: just Be Influenced. Let's get into it. Okay, So everyone,

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Speaker 1: this is Anastasia. Anastasia was on my talk show and

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Speaker 1: on Just b but we haven't really talked about how

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Speaker 1: we really like came up at the same time, in

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Speaker 1: the same like in the same era frankly of the

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Speaker 1: entertainment industry in La it was very different than now,

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Speaker 1: and there were no weekends, like we worked seven days

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Speaker 1: a week. We were happy to just we weren't even

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Speaker 1: making money at all, like we were broke. Like, so

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Speaker 1: I want to really I wanted you to be on

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Speaker 1: Be Influenced because it's about influence now and how so

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Speaker 1: many people are just selling all the time and how

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Speaker 1: difficult the beauty industry is and how much it's changed.

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Speaker 1: But let's just start to give the audience a background.

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Speaker 1: What's your perspective of how we came into each other's

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Speaker 1: lives and how far into your journey was that.

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Speaker 3: Well, I met you when I was renting a tiny

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Speaker 3: little room at ju Juan and just started and you

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Speaker 3: and Michelle and Shannon, the group of girls that they're working,

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Speaker 3: they were working in pr and supporting luxury brands or

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Speaker 3: film or actress actress. We were together. I felt like

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Speaker 3: we were like a group of girlfriends who used to

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Speaker 3: go out. Do you remember parties? And it was amazing.

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Speaker 3: Everybody wanted to find their way to make something. You know,

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Speaker 3: I was trying to build a business, a client, tele

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Speaker 3: you were trying to You did everything. You were such

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Speaker 3: a hustler. I mean, I you, you will not give up.

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Speaker 3: And we worked down stops seriously. I remember one night,

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Speaker 3: you guys came from a party which was work for you,

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Speaker 3: and was probably ten o'clock and you could see from

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Speaker 3: boy shirt the light in my rented room and you

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Speaker 3: start screaming like, yeah, she's here. So you guys you

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Speaker 3: came in.

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Speaker 1: There was a party at the line downstairs.

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Speaker 3: Ten o'clock. I start doing your eyebrows and whatever I mean.

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Speaker 2: And it discount.

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Speaker 1: I just asked you you used to do it for

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Speaker 1: me for sixty dollars, and I think it was more

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Speaker 1: expensive for everybody else. I used to beg you to

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Speaker 1: do it for sixty dollars, and I used to grapple

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Speaker 1: with the fact that I had to find a way

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Speaker 1: to tip you also because you're the owner, but I

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Speaker 1: want to tip you, And that was every There was

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Speaker 1: so much money to me, I couldn't afford it. So

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Speaker 1: I'd do it like a couple four times a year,

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Speaker 1: and you would say, they're growing in and they looked

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Speaker 1: you have to do it more, but I couldn't. And

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Speaker 1: how far into your journey was that? Like, so you

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Speaker 1: are upstairs at Juan Juan, So how far into your

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Speaker 1: beauty journey was that?

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Speaker 3: Oh? When I was Juan Juan, I used to charge

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Speaker 3: ten dollars and I just started. I came in United

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Speaker 3: States almost ninety the end of eighty nine, and three

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Speaker 3: years later.

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Speaker 1: Wow, So I really did know you went like from

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Speaker 1: the beginning the beginning.

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Speaker 3: Wow.

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Speaker 1: Likewise, likewise, I was host to sing at Laskala, you know,

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Speaker 1: the slinging salads for seven dollars an hour.

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Speaker 2: Wow.

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Speaker 1: So there's no way you had any idea that you

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Speaker 1: could build this right, like you overshot the mark.

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Speaker 3: No oh, no, I had no idea. I just wanted

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Speaker 3: to have to build a better life for me and

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Speaker 3: my family. And I never, of course, I wanted to

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Speaker 3: be significant. Of course, I wanted to do something. I

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Speaker 3: want to prove myself first what I am capable of doing,

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Speaker 3: like yourself, you want to do something for you like, okay.

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Speaker 1: No, but I say that to you because I felt

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Speaker 1: the hunger and like I didn't know where I was

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Speaker 1: going and what was going to happen. And I didn't

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Speaker 1: have a big plan. But I was like, just the

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Speaker 1: work every day, like put the foot in front of

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Speaker 1: the other and just go correct.

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Speaker 3: This is exactly how it was. And you will grab

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Speaker 3: you will go in one direction, and you saw that

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Speaker 3: that will work, then you will put more effort into

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Speaker 3: that direction. I mean, we tried so many things and

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Speaker 3: you you were caught in at the end. You know

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Speaker 3: you figured that out.

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Speaker 1: I think it's like law, case law, Like now I'm

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Speaker 1: a great business person, but just because of all the

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Speaker 1: things that have happened and all the failures and mistakes,

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Speaker 1: those are cases. It's case law. Lawyers every day go

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Speaker 1: back and say, oh, in the case of Joe versus Jane.

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Speaker 1: That happened, and so now remember when that happened. That's

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Speaker 1: what we're doing, don't you.

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Speaker 3: I think is the experience, the work. Everything we've done

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Speaker 3: we remember, and you don't do twice the same mistake, right,

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Speaker 3: I mean, if you don't fail, if you don't try,

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Speaker 3: you will never know, you know. I think this is

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Speaker 3: what made you today, and this is what made me today.

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Speaker 1: So let's talk about this new world of influence and

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Speaker 1: influence and I say influenced because after that crazy mescalegate thing,

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Speaker 1: everyone started talking about ads and adding lashes and what

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Speaker 1: the responsibility is of the brand. And it was crazy

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Speaker 1: because on TikTok, for example, and Instagram, the customer thinks

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Speaker 1: the content is real, so they're not used to the

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Speaker 1: fact that it's a commercial. Because these young kids are

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Speaker 1: watching twenty four hour a day commercials.

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Speaker 2: When we watch.

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Speaker 1: TV or open up Vogue, you know it's an ad

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Speaker 1: or a commercial. So there's sort of this thing where

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Speaker 1: even though it's airbrush and the person looks beautiful and

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Speaker 1: you think they look beautiful in the back, you still

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Speaker 1: kind of know that it's an ad. And so this

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Speaker 1: world new world order where it's twenty four hours a

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Speaker 1: day QVC selling, but no one's saying they're really selling.

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Speaker 1: Even when they're not being paid, they're sort of selling

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Speaker 1: so they might get paid. It's like a whole circular reference.

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Speaker 1: So I remember having you on my podcast before this

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Speaker 1: really became what it is, and you were one of

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Speaker 1: the first on Instagram to really pop off as a

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Speaker 1: beauty brand, and you were doing things before anyone else.

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Speaker 1: And I remember looking at your content and all the

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Speaker 1: incredible like beauty and makeup and all this stuff. But

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Speaker 1: I didn't realize that that you don't have to pay

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Speaker 1: all these people. Some of these people are just people

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Speaker 1: that are influencers and you're just posting their content, right.

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Speaker 3: You know, it started, It started very organic. We discover

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Speaker 3: the Instagram. My daughter introduced me to Instagram, and I thought, wow,

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Speaker 3: this is a great way of talking about my products,

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Speaker 3: teaching the customer how to use the products. And we

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Speaker 3: start following all the skills that in the closet. They

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Speaker 3: will at night, they will do a tutorial or try

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Speaker 3: to do makeup. The camera. If you remember, it didn't

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Speaker 3: have a great the iPhone didn't have a great coming.

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Speaker 3: So one year I went to China, and I discovered

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Speaker 3: ring light. I bought few ring lights and I start

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Speaker 3: sending to a few of the girls that we used

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Speaker 3: to send the makeup, and we used to send them makeup,

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Speaker 3: and you know they didn't need to will never ask

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Speaker 3: oh do this or do that? Like do whatever you want. Well,

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Speaker 3: it was all organic, and I think was a way

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Speaker 3: to create this beautiful community of people who were trying

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Speaker 3: to learn how to do makeup. Later on they became

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Speaker 3: incredible artists because when you practice over and over, this

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Speaker 3: is what happens.

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Speaker 1: It's like cooking, and you're right, it's a rest cooking

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Speaker 1: that you could do a bunch of different ingredients exactly

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Speaker 1: and any different depths exactly.

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Speaker 3: And then when later on when there were companies that

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Speaker 3: they start measuring the MV, the earned media value, then

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Speaker 3: the big companies thought, wow, what anastacioost how come she

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Speaker 3: has two hundred millions MV. So then they start going

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Speaker 3: to the biggest performer, and this is how it became

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Speaker 3: paid advertising. But I think it all started organic, and

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Speaker 3: of course now it turned into an industry. And that's

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Speaker 3: the natural progression of everything if you just think about it,

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Speaker 3: that it is.

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Speaker 1: But I've watched and I want to hear from you

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Speaker 1: because I think I have a good handle on it,

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Speaker 1: only because I came in with brand new eyes the

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Speaker 1: minute I started accidentally just posting about drug store stuff.

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Speaker 1: Last April, I literally had makeup in my drawer that

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Speaker 1: just either a makeup artist had left or someone had

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Speaker 1: sent me, or I bought at an airport drug store.

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Speaker 2: Like I had no plan.

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Speaker 1: I would get my makeup done at any time I

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Speaker 1: had to, and I've never been a big makeup person,

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Speaker 1: so I have Like I opened my.

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Speaker 2: Eyes and was like, oh my god, this is a world.

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Speaker 1: Like I walked into TikTok and I walked into a

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Speaker 1: room and then all those videos came and for the

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Speaker 1: next six months, it's all I lived and started to understand.

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Speaker 2: And I did think about.

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Speaker 1: You because you were early, like you had an eyebrow

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Speaker 1: business that was amazing, and you you pivoted and you shipped,

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Speaker 1: and then you moved into the eyebrow accessories, and then

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Speaker 1: you were at Nordstrom and you were doing the makeup,

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Speaker 1: and like you kept moving and innovating, which.

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Speaker 2: I realize is massive and so competitive.

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Speaker 1: You have to be innovating all the time, and beauty

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Speaker 1: it must be exhausting and really expensive. Because so I

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Speaker 1: watched that, and then eventually a lot of newer brands,

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Speaker 1: like I'm considering you in the world, not newer now,

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Speaker 1: but newer like now what we grew up with stay

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Speaker 1: Laud or Langcolm like this was a more modern day brand.

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Speaker 1: And then I watched all these other brands coming in

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Speaker 1: and now I watch TikTok is a new world. It's

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Speaker 1: different than the world that you built on Instagram. You

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Speaker 1: have to kind of learn a new language, and I

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Speaker 1: want to know where you are in that language, and

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Speaker 1: then where you are in this innovation vortex. Because the

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Speaker 1: competition is way more than when you started. It's not

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Speaker 1: even the same game. From my eyes, I'm watching someone

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Speaker 1: could be on Nobody and have a not even great product,

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Speaker 1: but if they do a viral video, everyone's buying it

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Speaker 1: and it's garbage or good. I'm just saying, it's just

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Speaker 1: a different world.

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Speaker 3: Absolutely, You're totally right, and it's a natural progression. Now

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Speaker 3: it's a new thing like Instagram was in twenty twelve,

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Speaker 3: something new organically, it built this community that was doing

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Speaker 3: just for fun. Then they start getting paid. Now is

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Speaker 3: TikTok And I'm sure it's gonna move, It's going to change,

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Speaker 3: because it's almost like a wave everything. Probably a few

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Speaker 3: years from now on, something else will come up the

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Speaker 3: AI that is so huge. So I think everything moves now.

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Speaker 3: I think the consumer it's at the crossroad where they think, Okay,

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Speaker 3: what do I believe or whatnot? Because yes, you push me,

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Speaker 3: you do a great TikTok. I will buy this product,

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Speaker 3: I will use it, and then maybe I would not

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Speaker 3: like it. I'm disappointed. What I'm going to do.

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Speaker 1: The problem is, I think there's an unfair pressure with

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Speaker 1: beauty because what I've come to realize is that, yes,

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Speaker 1: there are some things you like for some reason. It

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Speaker 1: could be emotional, it could be a brand name, it

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Speaker 1: could be a packaging.

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Speaker 2: It doesn't matter.

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Speaker 1: You're not putting the packaging on your face, but you

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Speaker 1: like the way it feels no different than you know.

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Speaker 1: You don't have to buy an air mez bag. I

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Speaker 1: have a ton of Airms bags. You can buy another

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Speaker 1: beautiful bag that has leather and stitching and hardware and

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Speaker 1: it will do the same exact thing. But you chose

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Speaker 1: to go into that store for whatever the reason is

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Speaker 1: for that. And I think this like unfair pressure. Is

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Speaker 1: being put on beauty that we're going to buy it

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Speaker 1: and it's going to make all your dreams come true.

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Speaker 1: And the pressure is on the influencer to make it

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Speaker 1: like your dreams are gonna come to Your dreams are

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Speaker 1: not gonna come true. This ten cream bronzers yours happens

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Speaker 1: to be excellent. I tried it, so you want to

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Speaker 1: make sure you're at least got a good product. And

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Speaker 1: then people are getting more into the clean and the ingredients.

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Speaker 2: But like, what do you want?

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Speaker 3: What I want and what I stand for is always

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Speaker 3: create amazing products. The quality should be amazing, use the

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Speaker 3: best ingredients, the best quality ingredients, and come with innovation,

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Speaker 3: you know, innovate kind of Even with my own products.

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Speaker 3: When I started and I created the products in two thousand,

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Speaker 3: the technology was different. I created the Palmad for instance,

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Speaker 3: that was not waterproof because the technology was not good

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Speaker 3: enough at that time. Well, in twenty fourteen we change

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Speaker 3: the Palmd because the technology was good enough. In the

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Speaker 3: laptore these.

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Speaker 2: For the brown.

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Speaker 3: So constantly I like to change, to improve, to do

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Speaker 3: better for my customer. My goal and I always believe

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Speaker 3: in this. You need to offer your customer the best

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Speaker 3: and the customer knows, they will try many things and

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Speaker 3: they know quality and they want but you want.

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Speaker 1: To say something new. You usually want to say something new.

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Speaker 1: And is that pressure on you to do that? Like

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Speaker 1: you know, is your daughter who's involved in the business,

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Speaker 1: both of us, it's both.

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Speaker 2: Of you running the whole company and doing the innovation.

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Speaker 3: Yes. Yes.

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Speaker 1: When I said what do you want? I meant like

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Speaker 1: it's about what she wants, like or he what what

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Speaker 1: the customer wants?

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Speaker 2: And I'm saying there are.

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Speaker 3: Any different We listen to the customer. Yeah, by reading

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Speaker 3: the comments, but being on top of everything, you listen

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Speaker 3: to the customer because you need to offer what they

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Speaker 3: want and what you anticipate that they will want, and

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Speaker 3: they will they will. You could offer this is how

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Speaker 3: it works.

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Speaker 1: And what about the pressure of TikTok and how fast

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Speaker 1: it is and how much messaging there is? How do

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Speaker 1: you jump in there? How do you navigate that? How

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Speaker 1: do you translate what you've done on Instagram to TikTok?

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Speaker 1: Like how she did not pay?

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Speaker 3: It's not peasy, it's very quick, it's very you know, entertaining,

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Speaker 3: it's short to the point, and man, it's not easy.

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Speaker 3: It's no definitely not easy. So it's a new language.

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Speaker 3: Try to stay relevant because it is what it.

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Speaker 1: Is, and how important are the influencers and how do

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Speaker 1: you either avoid or lean into the temptation to keep

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Speaker 1: up and have to have influencers and work with influencers

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Speaker 1: because other people that I had never heard of, like

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Speaker 1: Patrick Ta, got their way into the influencers. And so

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Speaker 1: there are these brands that they're really influencer brands.

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Speaker 2: I had never heard of Patrick Star Patrick. These are

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Speaker 2: all TikTok brands to.

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Speaker 1: Me, maybe I don't know anything, but that to me

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Speaker 1: in my life, I never heard of them until I

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Speaker 1: got on TikTok.

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Speaker 3: Of course, of course, I mean you constantly you have

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Speaker 3: to stay relevant, and not only that when I started

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Speaker 3: remember doing Guybros. Two thousand, then being on on Oprah.

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Speaker 3: Sure the people that watch that they are getting gold.

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Speaker 3: So you constantly you have a new generation. A twelve thirteen,

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Speaker 3: fourteen years old yes, wants to you know what I mean?

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Speaker 3: I mean, I go to DOPR or do events in

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Speaker 3: Sephora and I have a thirteen years old coming with

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Speaker 3: her mom or dad and say, oh, I want to

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Speaker 3: be like you. I want to have my own makeup.

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Speaker 2: Yeah, it's so true. Every year you have a new

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Speaker 2: happen a little.

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Speaker 3: Constantly, of course, yeah, send the message constantly.

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Speaker 1: I mean, I think it's the same with other industries,

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Speaker 1: but more so with beauty, like it changes so often

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Speaker 1: and the things they want, and you know, you can

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Speaker 1: enter into a space for twenty dollars to get a

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Speaker 1: mascare and feel like a new person by a new

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Speaker 1: color or something. So it's different than other than other categories.

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Speaker 1: What about how much should people trust what they're being

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Speaker 1: told on social media by beauty influencers who are posting

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Speaker 1: five times a day? How many? Oh my god, this

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Speaker 1: is the best thing I ever had in my life

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Speaker 1: when they I said five times a day.

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Speaker 3: But look, the customers will know and at the end

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Speaker 3: they will figure out what is good, what what is relevant,

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Speaker 3: what they want? They they will and the customer is

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Speaker 3: very smart. They will see in on TikTok and then

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Speaker 3: they will go in store, they will try the products

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Speaker 3: and then they will order. The customer is very smart.

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Speaker 2: You can what about the twins? What about the kids?

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Speaker 2: How smart they.

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Speaker 3: Will figure out? I think that the kids are smarter

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Speaker 3: than the adults. Trust me, Oh yes, they know they

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Speaker 3: this is what they do. They go in the store.

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Speaker 3: They will go and support our ulta with whatever product

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Speaker 3: they saw on TikTok. They will try the product and

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Speaker 3: then they will buy it.

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Speaker 1: They don't advice. That's the best advice. Yeah, and I

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Speaker 1: think it's.

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Speaker 3: The best advice in my opinion. You know, don't don't

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Speaker 3: just go and see yourself because sometimes maybe it works

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Speaker 3: for me that product, but doesn't work for you.

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Speaker 1: What's in your opinion, your best product you've ever done?

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Speaker 3: Our best seller is the brow Whiz.

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Speaker 2: The brow is the best seller. Is that? Do you

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Speaker 2: think it's the best product you've ever I.

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Speaker 3: Think all my products are the best, but our best

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Speaker 3: seller is the braw Wiz. I love, I love them.

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Speaker 3: The brow Freeze. The latest innovation that we had.

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Speaker 1: That new bronzer I think is pretty amazing. The small bronze.

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Speaker 3: Yes, I love the brow pan that you could create

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Speaker 3: hairs like strokes. I like our consiler. Did you try

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Speaker 3: our consiler is very good? Chris, the clear brow Jill,

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Speaker 3: that's my.

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Speaker 1: Favorite that I love because I'm not that I love.

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Speaker 1: How much do you copy? And how much are you copied?

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Speaker 1: Because I've seen in beauty it's almost impossible not to

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Speaker 1: go with some trend that someone else has already done.

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Speaker 1: It's a very it's different than handbags or shoes or

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Speaker 1: any other section. Like, let's be honest, Like Charlotte Tilbury

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Speaker 1: was doing those squeezy things. I don't know who else

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Speaker 1: is doing. I mean, I don't know who started it,

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Speaker 1: but in my life, those squeeze pens was her. And

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Speaker 1: then I see Elf has a skinnier version, and Revolution

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Speaker 1: has a version, and I see it as an Amazon version,

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Speaker 1: and like everybody seems to be okay with that, influencers

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Speaker 1: will promote that that also worked with Charlotte Tilbury. I

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Speaker 1: would not have the stomach for being copied like that,

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Speaker 1: like you with your gel or your brow, So like

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Speaker 1: what's the name of the game and copying?

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Speaker 3: But I end up to believe that copying is the

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Speaker 3: biggest form of flattering. I invented eyebrows. They were not

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Speaker 3: eye broke exactly, so every single product I stopped it

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Speaker 3: from nothing from scratch, and then everybody else copying. But

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Speaker 3: you know, what, what can you do? You you? I

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Speaker 3: think I still believe nobody knows eyebrows better than me.

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Speaker 1: No, I know that I know that, and I saw

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Speaker 1: everybody copy you were back the way you were the first.

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Speaker 1: You were the first do eyebrows in a way that

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Speaker 1: was intentional, not just like a place to go get watched.

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Speaker 1: You had an intention and fill in and a process

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Speaker 1: and how you're going to grow them, and a whole

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Speaker 1: thing I never thought about, and.

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Speaker 3: The products and then the products.

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Speaker 1: You were the first, yes, but that means you just

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Speaker 1: constantly have to be so like you got to be first,

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Speaker 1: and you gotta be well. The thing is like me.

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Speaker 1: I always say, there were all these women in the

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Speaker 1: same franchise, always watching what I was doing, but it

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Speaker 1: doesn't matter what they were watching because I was onto

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Speaker 1: the next thing already.

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Speaker 3: So let me give you another example. Why we created

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Speaker 3: this brow freeze a few years ago on Instagram was

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Speaker 3: that trend to the soap eyebrows. They will have a

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Speaker 3: soap with water and they will give a laminated look

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Speaker 3: to their eyebrows. When the the water will evaporate, became flaky.

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Speaker 3: And I looked at my daughter and I said, we

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Speaker 3: should create a product that will have this result. But

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Speaker 3: you don't need to have the that side of flakiness

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Speaker 3: and all that. So we work probably a year and

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Speaker 3: a half on creating this product because it's not that

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Speaker 3: easy and needs to perform. Every product that I create

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Speaker 3: has to perform well if it's supplied perfectly. And this

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Speaker 3: is how we created. So innovation is something that comes

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Speaker 3: from out of nowhere or something that probably the customer

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Speaker 3: will desire to have something, and I create a product.

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Speaker 3: So I believe in innovation. I will never copy anyone

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Speaker 3: because I don't think anyone anyone.

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Speaker 1: It's funny because we haven't talked about that. I haven't

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Speaker 1: seen you copy anyone. And I've seen all the brands

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Speaker 1: copy some and I honestly have I haven't seen you

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Speaker 1: or I give.

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Speaker 3: You another example. Contouring was in Hollywood Forever the makeup

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00:22:03,119 --> 00:22:09,240
Speaker 3: arties that using Kim they contour. Then Kim Kardashians start

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Speaker 3: talking about how she contour her face and and then

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Speaker 3: I sat down with my daughter and I said, oh,

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Speaker 3: let's do them based on the golden ratio. Let's do

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Speaker 3: a contry kit with with dark colors to contour and

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Speaker 3: and light horror light colors to enhance the cheekbones and

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Speaker 3: the contruring of the face. So that was an innovation. Okay,

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Speaker 3: it sold out on Instagram. It's not like it didn't

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Speaker 3: exist contruring, but you're able to bring to the public.

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Speaker 3: This is what innovation is.

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Speaker 2: I agree, No, you decide, yeah, exactly, I could.

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Speaker 3: That's not then everybody else started doing control can.

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Speaker 1: It's like you you could have your own contour program

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Speaker 1: because of this palette. That that's innovation and that's yes,

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Speaker 1: that's that's this.

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Speaker 3: Is how it works.

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Speaker 1: Yes, and so what all right? So what about taking

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Speaker 1: on selling? You so your company, but you kept a percentage.

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Speaker 3: I got a partner that has a minority stakes in

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Speaker 3: the company just to be able to expand internationally.

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Speaker 1: And was that all positive or their drawbacks all positive?

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Speaker 3: It's great, all positive to help us with guidance. They

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Speaker 3: had access to technology. They have access to many things

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Speaker 3: that help us to expand internationally.

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Speaker 1: And just remind me how it's divided between you and

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Speaker 1: your daughter the business what you both what are each

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Speaker 1: of your specialties. She's focused on all the influencer and social.

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Speaker 3: Media, so that so I do we both work together?

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Speaker 3: So when we decide to make a products and new

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Speaker 3: products or work on something or maybe now we work

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Speaker 3: on fifty products. Sometimes a product doesn't work and will

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Speaker 3: drop it because if we are not one hundred percent

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Speaker 3: in love with the products. We will not launch. Sometimes

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Speaker 3: you create a products and because of the component doesn't

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Speaker 3: work and then you have to start all over again.

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Speaker 3: Or the stability test that takes six months in the lab,

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Speaker 3: where it's just a very long process. So together we

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Speaker 3: are doing the eye test the products for eyebrows. Even

438
00:24:19,440 --> 00:24:24,159
Speaker 3: now after so many years, I approve every batch of

439
00:24:24,320 --> 00:24:28,119
Speaker 3: every single product for eyebrows because the color changes. The

440
00:24:28,760 --> 00:24:32,359
Speaker 3: raw materials I bought from a different part of the world,

441
00:24:32,760 --> 00:24:36,040
Speaker 3: in different countries, and the like. A red could have

442
00:24:36,800 --> 00:24:42,040
Speaker 3: a different undertone, could be a blue undertone, orange undertone,

443
00:24:42,320 --> 00:24:45,879
Speaker 3: so that changes the color of the pencil, and I

444
00:24:45,960 --> 00:24:48,879
Speaker 3: need to make sure I adjust every time when we

445
00:24:48,920 --> 00:24:53,040
Speaker 3: could appear an order. So I do that with the

446
00:24:53,080 --> 00:24:58,080
Speaker 3: eyebrow products. Claudia does that with the eyeshadow and all

447
00:24:58,119 --> 00:24:58,600
Speaker 3: the makeup.

448
00:24:58,680 --> 00:25:01,239
Speaker 1: So you're just going to keep going. You'll be like,

449
00:25:01,400 --> 00:25:04,040
Speaker 1: you know, one hundred and five in the box, doing

450
00:25:04,040 --> 00:25:06,520
Speaker 1: as I love you.

451
00:25:06,600 --> 00:25:11,000
Speaker 3: Working and my daughter the SAME's the same thing. Oh

452
00:25:11,080 --> 00:25:14,119
Speaker 3: my god, my daughter works seven days a week. Sometimes

453
00:25:14,160 --> 00:25:17,760
Speaker 3: I tell her, I remember when she was young in school,

454
00:25:18,240 --> 00:25:22,120
Speaker 3: she used to work for me part time and she

455
00:25:22,280 --> 00:25:24,840
Speaker 3: used to be late and like, I can't believe you

456
00:25:24,880 --> 00:25:26,760
Speaker 3: are late while you're like, mom, I don't want I

457
00:25:26,840 --> 00:25:29,080
Speaker 3: want to have fun, I don't want to work. You

458
00:25:29,160 --> 00:25:35,119
Speaker 3: are like a NonStop and now the other day, so like,

459
00:25:35,200 --> 00:25:36,880
Speaker 3: you know, I think it's time for you to take

460
00:25:36,920 --> 00:25:40,400
Speaker 3: some time off, take a week off, like, no, I can't.

461
00:25:40,720 --> 00:25:42,720
Speaker 2: She got the bug, she got the.

462
00:25:44,119 --> 00:25:46,520
Speaker 1: I will say this, I always say this. You deserve

463
00:25:46,640 --> 00:25:48,280
Speaker 1: every bit of it. You honestly do.

464
00:25:48,480 --> 00:25:49,200
Speaker 2: You're amazing.

465
00:25:49,359 --> 00:25:52,040
Speaker 1: I'm so so excited to get to say that I

466
00:25:52,080 --> 00:25:55,080
Speaker 1: knew you. It's so nostalgic. It's good to have someone

467
00:25:55,080 --> 00:25:58,240
Speaker 1: that you know that like it was right there with you.

468
00:25:58,400 --> 00:26:01,640
Speaker 3: And you know when you did. Do you remember when

469
00:26:01,680 --> 00:26:04,720
Speaker 3: you did the opening party of the salon on Bedford Rive.

470
00:26:05,200 --> 00:26:08,040
Speaker 1: Yeah, yes, you let me do exactly like you let

471
00:26:08,080 --> 00:26:11,560
Speaker 1: me do that. I just love and that meant everything

472
00:26:11,600 --> 00:26:14,199
Speaker 1: to me. I just remember being so proud of you

473
00:26:14,280 --> 00:26:15,679
Speaker 1: having that new gorgeous salon.

474
00:26:15,760 --> 00:26:16,680
Speaker 2: You're so busy and.

475
00:26:16,640 --> 00:26:19,040
Speaker 1: There was this waitless and I always felt so important

476
00:26:19,040 --> 00:26:20,359
Speaker 1: that I'd be like, no, I'll walk in there and

477
00:26:20,400 --> 00:26:22,480
Speaker 1: she'll take me. She'll take and you would see me

478
00:26:22,520 --> 00:26:24,280
Speaker 1: and you would take me because I know you. Since

479
00:26:24,320 --> 00:26:27,720
Speaker 1: the beginning and they'd be like famous people and billionaire wives.

480
00:26:27,760 --> 00:26:30,520
Speaker 1: I love I need my freaking eyebrows done. I will

481
00:26:30,520 --> 00:26:31,320
Speaker 1: tell you that right now.

482
00:26:31,520 --> 00:26:31,680
Speaker 3: Yeah.

483
00:26:32,320 --> 00:26:34,960
Speaker 1: Please, Well, I love you, Anastasia. I really appreciate you

484
00:26:35,000 --> 00:26:37,680
Speaker 1: doing this. I will always help you in any way

485
00:26:37,680 --> 00:26:39,399
Speaker 1: that I can. I love getting your products, and I

486
00:26:39,480 --> 00:26:41,760
Speaker 1: love telling everybody on TikTok that I knew you went

487
00:26:41,920 --> 00:26:44,399
Speaker 1: yes yeah, And I miss you and I love you.

488
00:26:44,560 --> 00:26:48,520
Speaker 3: I'm so proud of you and I'm so happy, uh

489
00:26:49,240 --> 00:26:53,639
Speaker 3: for everything you've done. And and please please groom your

490
00:26:53,720 --> 00:26:56,640
Speaker 3: daughter to work with you, because you are I will

491
00:26:56,720 --> 00:26:59,960
Speaker 3: build this incredible business. And it's for her.

492
00:27:00,400 --> 00:27:01,400
Speaker 2: She's been doing these.

493
00:27:01,680 --> 00:27:03,960
Speaker 1: She's been doing these beauty reviews because she thinks it's fun.

494
00:27:04,040 --> 00:27:07,119
Speaker 1: Send her a PR package just for her coloring blonde

495
00:27:07,119 --> 00:27:09,200
Speaker 1: and blue eyes. Just send it to her, because it's

496
00:27:09,240 --> 00:27:11,040
Speaker 1: different when I just give her my stuff. She gets

497
00:27:11,080 --> 00:27:13,040
Speaker 1: her own little PR. So like mom, I got sent PR.

498
00:27:13,119 --> 00:27:16,320
Speaker 1: So she'll do a video for you. But I love

499
00:27:16,359 --> 00:27:18,080
Speaker 1: you and I appreciate it. And you must think I'm

500
00:27:18,160 --> 00:27:20,600
Speaker 1: nuts on my on the social but I've gone crazy.

501
00:27:20,640 --> 00:27:22,159
Speaker 1: I'm like a middle aged crazy person.

502
00:27:22,200 --> 00:27:27,639
Speaker 3: Now. Well, but that's why people are drown to to yours.

503
00:27:27,880 --> 00:27:28,520
Speaker 2: It's crazy.

504
00:27:28,760 --> 00:27:31,480
Speaker 3: You enjoy about this job? What do you love about it?

505
00:27:31,600 --> 00:27:34,080
Speaker 2: The podcast is amazing, amazing. I'm like you.

506
00:27:34,280 --> 00:27:36,960
Speaker 1: I just go where the passion takes me. There's something

507
00:27:36,960 --> 00:27:39,679
Speaker 1: going on today that I've been fighting for people's rights,

508
00:27:39,680 --> 00:27:43,400
Speaker 1: and like, now I'm this accidental activist that I didn't

509
00:27:43,400 --> 00:27:45,560
Speaker 1: intend to be because it's just something I thought of.

510
00:27:46,320 --> 00:27:48,879
Speaker 1: You know, relief work has been like that, so I

511
00:27:48,920 --> 00:27:50,800
Speaker 1: thought I was kind of retiring. I was just kind

512
00:27:50,800 --> 00:27:53,480
Speaker 1: of like just doing the things that I'm already doing

513
00:27:53,520 --> 00:27:55,399
Speaker 1: and doing my podcast, and then all of a sudden,

514
00:27:55,440 --> 00:27:57,239
Speaker 1: all these other things have opened up. So I just

515
00:27:57,320 --> 00:28:00,159
Speaker 1: go where the fish are. I have no goal and

516
00:28:00,200 --> 00:28:02,040
Speaker 1: I just do what I I just do where it

517
00:28:02,080 --> 00:28:02,480
Speaker 1: takes me.

518
00:28:03,119 --> 00:28:06,159
Speaker 3: I think you are passionate and authentic, and this is

519
00:28:06,359 --> 00:28:10,760
Speaker 3: what is your juice. This is what is Bethany or about.

520
00:28:11,040 --> 00:28:14,680
Speaker 3: If you're not passionate and authentic, you don't do it, right.

521
00:28:14,920 --> 00:28:19,200
Speaker 1: I just so it's not Yeah, I did well, and

522
00:28:19,280 --> 00:28:22,720
Speaker 1: so now the rest is gravy. It's like whatever I do,

523
00:28:22,800 --> 00:28:24,000
Speaker 1: I can do what I want to do. I don't

524
00:28:24,000 --> 00:28:26,280
Speaker 1: have the answer to anybody, and I just do what

525
00:28:26,320 --> 00:28:28,680
Speaker 1: I want to do. So it's it's it has a

526
00:28:28,760 --> 00:28:30,760
Speaker 1: rhyme or reason, and that I'm always playing chess.

527
00:28:30,840 --> 00:28:36,359
Speaker 3: But I'm so lucky, Bethany. We are so lucky.

528
00:28:36,480 --> 00:28:38,360
Speaker 2: We do what we love exactly.

529
00:28:38,800 --> 00:28:41,080
Speaker 1: I love you, and I want to get together with

530
00:28:41,080 --> 00:28:42,360
Speaker 1: you in La the next time I come.

531
00:28:42,480 --> 00:28:43,480
Speaker 3: And Island came.

532
00:28:43,640 --> 00:28:45,760
Speaker 1: Right now, we have to book eyebrows and book a

533
00:28:45,840 --> 00:28:47,400
Speaker 1: lunch or dinner with an associate, and you.

534
00:28:47,480 --> 00:28:49,640
Speaker 3: Don't come to my house, and we'll your house.

535
00:28:49,840 --> 00:28:53,200
Speaker 1: Thank you, love you, Bye, guys,