Speaker 1: Watch up and welcome back to another episode of No
Speaker 1: Sealers Podcast with your hosts Now fuck That with your
Speaker 1: loaw glasses Malone. Branding and marketing, right, You hear these
Speaker 1: times a lot when you get in the music business, shit,
Speaker 1: in any business where people is doing good business, you
Speaker 1: hear the term branding and marketing all the time. Like
Speaker 1: and then when you start asking questions, most people reduce
Speaker 1: branding and marketing into something that you got to spend
Speaker 1: money on, you know, and they always usually focus on advertising.
Speaker 1: I mean a little bit of promotion, but mostly advertising.
Speaker 1: I might have started rapping in two thousand and three,
Speaker 1: you know what I mean, when I first picked up
Speaker 1: a pen, but I didn't really become a rapper until
Speaker 1: two thousand and nineteen. That's when I started taking what
Speaker 1: being a rapper was about serious, not just being a
Speaker 1: street nigga who rapped, you know what I'm saying. Like
Speaker 1: I was articulate, like I was vested, you know, and
Speaker 1: culture itself. But I didn't really understand what being a
Speaker 1: rapper was about. And I spent from twenty eleven to
Speaker 1: two thousand and nineteen just to learn what being a
Speaker 1: rapper was about. That's a journey through hip hop. That's
Speaker 1: a journey with records, and that's a journey with marketing.
Speaker 1: And these are the things I was able to come
Speaker 1: up with. Right, So, marketing is about making consumers feel
Speaker 1: good about supporting a company and establishing an emotional connection.
Speaker 1: Marketing itself is a verb and a noun and an adjective, ironically,
Speaker 1: but to me, that's the closest thing. Making consumers feel
Speaker 1: good about supporting a company and establishing an emotional connection.
Speaker 1: That's what good marketing is, and that's what good marketing does. Branding,
Speaker 1: to me, is it's the process where a business markets
Speaker 1: itself and making itself. Excuse me, Branding is the process
Speaker 1: where a business makes itself known to the public and
Speaker 1: differentiates and different and different differentiates itself from competitors. Forgive
Speaker 1: me because I'm tired as a motherfucker, but we're gonna
Speaker 1: get through this shit. It's spent a long week. So
Speaker 1: it's the Branding is the process where a business makes
Speaker 1: itself known to the public and differentiates itself from the competitors.
Speaker 1: I've simplified it down right. Over my years of being
Speaker 1: in the music business, I've simplified it to like a
Speaker 1: different read right. Marketing is like your morals. It's your
Speaker 1: moral compass. It's your internal. For the tool, it's show beliefs.
Speaker 1: It's your health, the things inside of you that make you.
Speaker 1: You know what I mean, it makes you. It's why
Speaker 1: people fuck with you. You know what I mean, You
Speaker 1: speak it out and this is why people fuck with you.
Speaker 1: This is how they connect with you. That's why I
Speaker 1: reference it like your internal. For the tool. Branding is
Speaker 1: your outfit. It's like your hygiene. It's like your outfit.
Speaker 1: You know what I mean. It's your haircut, it's the
Speaker 1: shoes you wear, your skin, all of these things, the
Speaker 1: tattoos if you haven't, all of this stuff is what branding,
Speaker 1: to me is about. And for the most part, this
Speaker 1: has worked out for me really well. It's allowed me
Speaker 1: to take my business in different places that make, like,
Speaker 1: you know, make a great living. Last week, I saw
Speaker 1: a situation happened with Suki. Suki Hannah is a I
Speaker 1: think she's a rapper. I think Suki Hannah is from Florida.
Speaker 1: She's from Florida, right, I think, uh, I'm correct, Suki
Speaker 1: Hannah is from Florida. Her one of her one of
Speaker 1: her monikers is Suki with the good Kuchi. That's her,
Speaker 1: that's her brand. So Suki is born in Delaware, Womington,
Speaker 1: but somewhere along the line she spent her years in
Speaker 1: Atlanta and then moved to Miami. So yes, in theory
Speaker 1: she is from Florida. Suki's whole brand is being a whore.
Speaker 1: And I don't mean a whore, like in that disrespectful way,
Speaker 1: like when you said to the mean a regular girl
Speaker 1: who might have did something nasty to you. I mean,
Speaker 1: like by definition of what a whore is. Like, her
Speaker 1: brand is about sucking, fucking, eating, blah blah blah. You
Speaker 1: know she eating man's ass. Uh. She got posts with
Speaker 1: niggas feed different niggas feeding her mouth like this is
Speaker 1: her brand, you know what I mean. It's like like
Speaker 1: the city girl's brand. No matter how people look at
Speaker 1: it as prostitution. They may don't call themselves hookers, but
Speaker 1: it's built on you could fuck me, how much you
Speaker 1: gonna spend. That's just a brand. It's not nothing personal.
Speaker 1: You know. It's not to demean anything, but it's just
Speaker 1: hip hop is all about representation, representing something. Hip Hop
Speaker 1: is not about me, it's about us. So the most
Speaker 1: successful acts usually represent a group of people, and that's
Speaker 1: what really great hip hop is about. So Suki is
Speaker 1: kind of the movement of like sexually liberated women. They
Speaker 1: are not worried about what you think about the shit
Speaker 1: that they're doing. They will put themselves out there, they
Speaker 1: will do they mac and they gonna make it happen.
Speaker 1: This is what they fucking do, right, And that's her
Speaker 1: brand being a whore straight up. So I'm sure y'all
Speaker 1: all aware, because it's like she had a situation where
Speaker 1: she was somewhere and hosting the event or either doing
Speaker 1: like a top pod or something with somebody, and Yko
Speaker 1: Cyrus comes up to her. Now, Yko Cyrus, I'm sure
Speaker 1: most of y'all know you've seen him. I don't think
Speaker 1: you know any of music because I don't think he's
Speaker 1: where he needs to be at musically yet and his
Speaker 1: music is not going places. But y kl Cyrus is
Speaker 1: a guy from Jacksonville, Florida. Now, don't take this personal,
Speaker 1: but because it's kind of like the butt of all
Speaker 1: the jokes, Yko Cyrus is the butt of a lot
Speaker 1: of niggas jokes. He'll be the nigga that's getting joked
Speaker 1: on because he owes somebody money, because he wearing fake
Speaker 1: designer clothes. This is kind of the brand of Yko Cyrus.
Speaker 1: I mean, he's not a dude void of the talent.
Speaker 1: The little Nigga I heard him, The little Nigga could
Speaker 1: blow a little bit, you know what I mean. So
Speaker 1: it's just a matter of him figuring it out. But
Speaker 1: his brand itself is because it's kind of a foofer.
Speaker 1: He's just a big goofy. You know. I don't know
Speaker 1: if he mean to be, but he could be because
Speaker 1: he's consistently being like a goofy the whole time. But
Speaker 1: back to the point, Yko Cyrus see Suki. He starts
Speaker 1: to approach him, he's hella aggressive because her brand fits aggression.
Speaker 1: That's what it kind of comes across, so he's super aggressive.
Speaker 1: Eventually he takes her, drives her face and kisses her
Speaker 1: in the mouth, straight up, just kisses her in the mouth.
Speaker 1: Like that was already weird, Like, y K, I don't
Speaker 1: know what she was doing, because you can't just be
Speaker 1: kissing these motherfucking ladies in the mouth, man, I don't
Speaker 1: know where these ladies lips be. He bro, you just
Speaker 1: got to get your shit together. The long story, she
Speaker 1: already kisses her in the mouth. I think at that
Speaker 1: time Duvall is there, so they all looking at tripping.
Speaker 1: But the look on her face was like she was
Speaker 1: so like distraught, surprised and distraught, right, and that shit
Speaker 1: was crazy. And I'm looking at her because I'm like,
Speaker 1: I listened to this girl. I've heard her music, I
Speaker 1: saw her post, I saw her talk to people on interview.
Speaker 1: I saw her talk and really push her. Poor Brandy.
Speaker 1: There's another situation where she's on the podcast called Candy
Speaker 1: Coated a lady name I think her name is Candy
Speaker 1: Birds and Dja One, who is a co host on
Speaker 1: the show, starts to flirt with Suki like crazy, like
Speaker 1: he started pressing her or like getting at her like
Speaker 1: on it, you know what I mean, like super aggressive,
Speaker 1: telling her what he would do to her. She kind
Speaker 1: of started to talk back. He was like extra super
Speaker 1: on it, like telling her all the shit. I'll take
Speaker 1: you to the back. You can see this, dick. I
Speaker 1: do whatever you want to to. I do whatever you
Speaker 1: want me to to. He was only and I noticed
Speaker 1: her face again. There her face again there was just
Speaker 1: like surprise and almost distract it was almost fear in
Speaker 1: both situations because with Yko Cyrus and Dja one from
Speaker 1: Candy's podcast. Now, while most of the world, you know,
Speaker 1: I've seen the comments, Oh you know she's too scared
Speaker 1: to complain about you know, she's being violated. You know, No,
Speaker 1: that doesn't give her the right. Nope, you know, no
Speaker 1: matter what she's doing, that doesn't give people the right
Speaker 1: to blah blah blah blah blah. You know, of course
Speaker 1: the normal stuff. Right. The only thing that was going
Speaker 1: through my motherfucking mind is, bitch, you gotta stick to brand.
Speaker 1: You have to stick to motherfucking brand. If your brand
Speaker 1: is being a whore, you gotta push a line on
Speaker 1: these niggas. When that camera is on, y k O Cyrus,
Speaker 1: do all that you feel me. You can't look surprised.
Speaker 1: You got to tell this little nigga, ay, oh this
Speaker 1: what you want the nigga with about you, Dick, I'll
Speaker 1: sucker in front of everybody here. That's what she should
Speaker 1: have been doing. She should have said it with the
Speaker 1: utmost confidence because that's her brand of that women's liberation freedom.
Speaker 1: Her bodyguard could have did all the of the shitting trip.
Speaker 1: The fans should have did all of that and said
Speaker 1: she got sexually assaulted in harassed, But that look on
Speaker 1: her face should not have been a look on her
Speaker 1: face because we are in the business, especially today and
Speaker 1: hip hop of brands. Everything is what you see. She
Speaker 1: broke fucking character, DJA one with all that aggressive flirt
Speaker 1: and talking crazy. She looked surprised again. She couldn't believe
Speaker 1: how could this man talk to her. She couldn't believe it.
Speaker 1: People in the comments, and that's fine for all of
Speaker 1: y'all to be in the comments and noticed this could
Speaker 1: be against the law, and maybe they broke the law.
Speaker 1: But she needs to stick to brand. This nigga was
Speaker 1: talking about putting his motherfucking face in her ass. He
Speaker 1: should have. She should have took his ass in the
Speaker 1: back and said, come on, nigga, took him in the
Speaker 1: back and checked him behind the scenes without cameras and
Speaker 1: say you gotta go with the program, but you gotta
Speaker 1: stick to fucking brand. This is important for any business
Speaker 1: sticking your ass to brand, stay with the brand. If
Speaker 1: your brand is a whore, be a motherfucking whore in
Speaker 1: front of people. Obviously, I'm not saying break the law.
Speaker 1: So you can't bend over mist up on nigga dick.
Speaker 1: I'm sure if she would have told Yko Cyrus to
Speaker 1: pull his dick out in front of all of these people,
Speaker 1: he wouldn't have. If he does, this is a different
Speaker 1: conversation and maybe we could revisit it. But I doubt
Speaker 1: okay Osyrish Yko Syrish because pulled out his dick in
Speaker 1: front of all these people. But guess what glasses would
Speaker 1: have bought the fucking act. I didn't been like, Oh,
Speaker 1: this bitch is for real. I'm interested in the culture
Speaker 1: of being a motherfucking whore. I need to investigate this shit.
Speaker 1: If she would have did that the DJA one took
Speaker 1: me to the back and fooled me, I would have
Speaker 1: been like, Oh, this bitch really is on this gangster
Speaker 1: shit with this horror movement to put some respect on
Speaker 1: her thatw But the look on her face fucked it
Speaker 1: up so motherfucking bad. And I don't want to hear
Speaker 1: nothing else from her. I don't want to see her interviews.
Speaker 1: I saw a post cousin on Instagram where she was
Speaker 1: talking about, Oh, you know, I cried all day, Why
Speaker 1: are you motherfuckers breaking brand? Why are you breaking character,
Speaker 1: keep the outfit on. If you was trying to come
Speaker 1: into this shit to make money, this was your motherfucking
Speaker 1: goal to make money. You gotta keep the brand going
Speaker 1: because we all can fucking see it now. At this
Speaker 1: point in my life, I am starting to realize Suki
Speaker 1: is probably not the whore she says she is. That's
Speaker 1: disappointing because I was starting to buy the street urban
Speaker 1: culture of being a hood rap from her, and I
Speaker 1: was going to participate in the support of her. But
Speaker 1: because she broke brand, I can't fuck with it. I
Speaker 1: got to let that shit pass. Y'all could fuck with it,
Speaker 1: I gotta let it pass. Her music ain't good enough
Speaker 1: for me to just enjoy the music. She's not a
Speaker 1: true musician. So the brand that I was buying from her,
Speaker 1: the reason I would still support her is because she
Speaker 1: represented a spacer street urban culture right that was underrepresented,
Speaker 1: and I thought I had insight into it based off
Speaker 1: of who she was until this little bitch book brand.
Speaker 1: The same thing go for gangster rappers. You know who
Speaker 1: is a fantastic brand person, Snoop Dogg Prime. Snoop Dogg
Speaker 1: might be one of the best brand man's historically, even
Speaker 1: to this day, Snoop Dogg hasn't broke brand. Snoop coaching
Speaker 1: the motherfucking kids Football League, be cousin of little kids.
Speaker 1: I heard Snoop talk to his kids. He parenting, he
Speaker 1: cousin the kids because yeah, because you gotta get better grades.
Speaker 1: Some of y'all may think that's ignorant, and I can
Speaker 1: respect them, But for me, it's important that if you
Speaker 1: trying to sell me something, I gotta buy the brand.
Speaker 1: If I wanted a father to talk to his son
Speaker 1: in this, you know, correct language, because I'd be a
Speaker 1: fan of motherfucking Bill Cosby, I wouldn't be a fan
Speaker 1: of Snoop Dogg. Snoop Dogg knows his motherfucking job. It
Speaker 1: don't matter if Snoop Dogg is talking to Glasses Malone
Speaker 1: or if Snoop Dogg is talking to Martha Stewart. He
Speaker 1: gonna cousins both. I saw him on the news. Snoop
Speaker 1: is on Fox eleven News in the morning, cousin Jillian Barbary, Yeah, Jilly,
Speaker 1: andcuz like, yeah, Martha, I like this food cut. His
Speaker 1: food is hitting because he's cousin Martha Stewart. Everybody gets
Speaker 1: the mother fucking same treatment. Couz has not broken brand.
Speaker 1: He has stuck with the brand the whole motherfucking time.
Speaker 1: That's what a great businessman does. He get married, cousin's
Speaker 1: still a crypt raising his dad, cousins of Crip being
Speaker 1: a father because of the Crypt being a husband, because
Speaker 1: it's a crypt as a shift. He's at the super
Speaker 1: Bowl in front of two three hundred, four hundred, five
Speaker 1: hundred million people, Crip walking with a blue bandanna, jumpsuit
Speaker 1: on with gold you know, piping and shit, you know,
Speaker 1: and if y'all know Lone Beast twenty niggas, that's they
Speaker 1: thing gold and black. So he got the gold in
Speaker 1: there to look black, and then the Royal blue with
Speaker 1: the Paigley print, the Crypt snigger and that motherfucker crypt
Speaker 1: out see walking in front of four hundred million people.
Speaker 1: I don't know how many people I've seen that shit
Speaker 1: since it's probably billions. And you know why he was
Speaker 1: able to get all that shit off Cuz because Snoop
Speaker 1: has worked this motherfucking brand the whole fucking time. So
Speaker 1: when the world wasn't fucking with him, when England wasn't
Speaker 1: trying to let him get in the country. He never
Speaker 1: broke character. He didn't care if England wasn't gonna let
Speaker 1: him in the country. He wasn't finn denouncements, cripting. He
Speaker 1: wasn't gonna break brand for nobody. He wasn't gonna break character.
Speaker 1: The Queen eventually said, you know what, I'm gonna let
Speaker 1: little Cuss in the country. Snoop is in England. He's
Speaker 1: all over the world now. He fought through the hardest
Speaker 1: shit in the world to be who he was. But
Speaker 1: he stuck to his fucking guns, with his motherfucking brand.
Speaker 1: That's why Snoop Dogg is Snoop Dogg. You know who's
Speaker 1: another motherfucker like that Ice tea, Ice tea ass is
Speaker 1: iced tea, right motherfucking now. The first time I saw
Speaker 1: Ice Tea, I was four years old. The movie Breaking
Speaker 1: had just came out or been in the movie theaters
Speaker 1: for years. You know, back in the eighties, movies would
Speaker 1: be if they're a successful movie, they might be in
Speaker 1: a movie theater for a year or two. Some of
Speaker 1: you niggas didn't know that, but movies would be in
Speaker 1: the movie theater for a year or two, sometimes a
Speaker 1: long ass tim But I saw Ice Tea on the
Speaker 1: screen and Ice Tea was a raw nigga since then
Speaker 1: the first time I heard Ice Tea talking to motherfuckers,
Speaker 1: he always talked like he got sense. But if you
Speaker 1: press cuz buddon, he was gonna get at you, nigga
Speaker 1: or woman fast to call a woman a bitch and
Speaker 1: she being disrespectful fast. This motherfucker was blackballed all out
Speaker 1: of all kind of opportunities. They tried to destroy his career,
Speaker 1: but it would never work because he's stuck to brand.
Speaker 1: He never let them make he never, never, never allowed
Speaker 1: them to make him full Right now, this motherfucker is
Speaker 1: in SVU Law and Order. He's in this TV show
Speaker 1: called Law and Order SVU. I'm sure you motherfucker's seen
Speaker 1: this shit. I'm sure all you niggas seen Law and
Speaker 1: Order SVU. And when the credits come on, it don't
Speaker 1: say his name Tracy, it says Ice Tea. You want
Speaker 1: to see some cool shit, go follow Ice Tea on Twitter, right, motherfucker. Now,
Speaker 1: when motherfuckers get at Ice Tea foul cuts, they ass up. Yeah, bitch,
Speaker 1: fuck you bitch. He's a funny looking bitch. That's Ice
Speaker 1: Tea and the world doesn't react, just like the world
Speaker 1: doesn't react to Snoop. They had about one day of
Speaker 1: protests about Snoop being a crip on that stage, and
Speaker 1: that shit went away because all of the rest of
Speaker 1: mainstream America knows what it is with fucking Snoop Dogg.
Speaker 1: That motherfucker right now fifty years old and still ain't
Speaker 1: broke character. And I really think it's because him and
Speaker 1: Iced Tea are not characters. This is the real them.
Speaker 1: They are just blessed to be in a situation, but
Speaker 1: this is the real them. So that's important to know.
Speaker 1: Too Too Short is the same way when you meet
Speaker 1: Too Short, Iced Tea or Snoop Dogg, there is no representative.
Speaker 1: This is who they are. Their brand is who they are.
Speaker 1: That's why the motherfucker's been successful for third plus fucking gears.
Speaker 1: They have stuck to brand. Ice t ain't never turned
Speaker 1: this back on being a street hustler. This is who
Speaker 1: he is. He's proud of it and the times he
Speaker 1: was when he was done with he changed his life.
Speaker 1: But you'll never hear him condemning it. Snoop is a crip.
Speaker 1: He's never ever not been to crypt Too Short as
Speaker 1: a player You'll never hear too short condemning. You ain't
Speaker 1: a player. You want to know another motherfucker sugar Free.
Speaker 1: Sugar Free to all my motherfucker people that support me
Speaker 1: from the south of the East Coast, y'all might not
Speaker 1: know who sugar Free is. Sugar Free is one of
Speaker 1: the most prolific MC's historically ever from the West Coast.
Speaker 1: DJ Quick producers first album, Tony Lane executive producer his
Speaker 1: first album, Shout out to the OZ Homie Tony Lane,
Speaker 1: Get better, o G. Sugar Freeze brand is pimping. If
Speaker 1: you don't know who sugar Free is, when you hear
Speaker 1: this podcast at the Resolver YouTube, sugar Free, you can
Speaker 1: thank me later. This motherfucker will find a way to
Speaker 1: cuss a bit out. It could be a school teacher
Speaker 1: because that's the brand of pimping. He understands it. Sugar
Speaker 1: Free was a real pimp. I don't think sugar Free
Speaker 1: pimps now. I hope sugar Free is not pimping now.
Speaker 1: I hope most of the rappers who are rapping about
Speaker 1: criminal activities are not doing criminal activities currently. That probably
Speaker 1: wouldn't be wives. But sugar Free is somebody who had
Speaker 1: a ton of years of experience, and I'm one hundred
Speaker 1: and seventeen percent sure because there was a time when
Speaker 1: sugar Free was rapping and pimping still as a successful rapper.
Speaker 1: That is when you stay on brand. Right now, sugar
Speaker 1: Free is making a living, making ten thousand dollars a night.
Speaker 1: He booked every weekend. He's people wanting for features, young
Speaker 1: artists wanting for features. This motherfucker been in the game
Speaker 1: twenty years now, but because his brand has never changed,
Speaker 1: he's stuck to brand. You didn't see no chinks in
Speaker 1: his armor. The closest you came, sugar Free got married,
Speaker 1: and that was a rough time for all the sugar
Speaker 1: Free fans, all the honeyes from the West. I know
Speaker 1: what I'm talking about. When he was posting this lady,
Speaker 1: but when they broke up within that month and he
Speaker 1: was cussing her out, our hero was back, or he
Speaker 1: ro was motherfucking back. I don't want to see too
Speaker 1: short holding the door open for no woman or sugar Free.
Speaker 1: I just don't want to see it because I am
Speaker 1: totally invested in the brand. That's what brands is all about.
Speaker 1: Once you walk through that door in that khaki suit,
Speaker 1: with the motherfucking chucks. I don't the fuck what color
Speaker 1: that Kaki suit or what color them chucks or what
Speaker 1: color them big laces? Is? You better be a motherfucking
Speaker 1: gang member. You better convince me you a gang bomber.
Speaker 1: You better cousin blood me. You better be talking crazy,
Speaker 1: and you're gonna have to ride that shit the whole
Speaker 1: time if I invest in. That's the one thing like
Speaker 1: I said this about Ross, Ross has committed to the role.
Speaker 1: Ross role is obviously false, obviously false. His name is
Speaker 1: Rick Ross. I know Ricky Ross. I know cuz I
Speaker 1: talked to him quite a bit when visiting him in
Speaker 1: federal prison. I'm no cuz. So it's obvious that he's
Speaker 1: not the real Ricky Ross. He was a motherfucking correctional officer.
Speaker 1: Most likely he didn't sell drugs. Maybe he ran off
Speaker 1: a quarter piece, he said too. But he's not really
Speaker 1: a de boy. He definitely didn't know LORI jeg and
Speaker 1: have all these bricks with this job. But he sticks
Speaker 1: to motherfucking character. That motherfucker there, he's Rick Ross the
Speaker 1: whole time. If you talking about cutting trees, cousins, Rick Ross.
Speaker 1: He's the biggest boss a lot of times that shit
Speaker 1: be corny to me, but I still rock with it
Speaker 1: because I'm like this nigga is committed to the motherfucking role.
Speaker 1: So that's one of my top five favorite hip hop
Speaker 1: movies Rick Ross. So I'm gonna watch that movie to
Speaker 1: the end because he's committed to the role. I would
Speaker 1: love to see what that role looks like at sixty.
Speaker 1: I'm sure he'll have it figured out how to make
Speaker 1: it work. I don't think that motherfucker will ever turn
Speaker 1: back to Stanley Roberts again ever a lot. And that's
Speaker 1: what I want for my entertainers, if you want me
Speaker 1: to keep spending my motherfucking money with you. TI did
Speaker 1: a show he was talking to his kids. I genuinely
Speaker 1: think that was a big part of the end of
Speaker 1: his gangster our career. People start hearing TI motherfucker used
Speaker 1: them thirty dollar words. You're supposed to be the track
Speaker 1: king and this, that and the third and you're raising
Speaker 1: your kids and you like a different motherfucker. That is confusing.
Speaker 1: I know it's tough because TI is the real motherfucking deal.
Speaker 1: I know for sure. T I had showed some motherfucking
Speaker 1: rocks for real, for real but for some reason, the
Speaker 1: general population do not think people who sell rocks raise
Speaker 1: their kids. So maybe it's better just to not have
Speaker 1: your kids and all the videos in your public videos,
Speaker 1: in your public posts, keep that shit amongst your family,
Speaker 1: because I think when TI reality show came out, I
Speaker 1: think everybody got a different bar Ti, and that hurt
Speaker 1: his brand. To me, I was like, man, I knew Tip,
Speaker 1: so tip it was always music. But I did look
Speaker 1: and I was like, well, you know, it did kind
Speaker 1: of shake me. And I'm a Tip fan. I just
Speaker 1: don't want to see it. Imagine you go to make
Speaker 1: Donald's Becuz and there are no golden arch. It's not
Speaker 1: you just pull up, cousin. It's just a building, and
Speaker 1: the building is blue and green. There are no golden
Speaker 1: arch because it's blue and green. And you walk inside
Speaker 1: and nobody has a uniform on. They just dress like
Speaker 1: they standing outside selling rocks. They wearing jeans and long
Speaker 1: T shirts and hats. I would think, this motherfucker got robbed.
Speaker 1: I'm walking out there. I'm not even stopping at this motherfucker.
Speaker 1: Do you know them? Arcs is why kids see the
Speaker 1: motherfuckers a mile away. Think about a yok kid first
Speaker 1: hamburger nine times out of ten kids first hamburger, probably
Speaker 1: since nineteen ninety seven ninety eight, probably came from McDonald's. McDonald's.
Speaker 1: The brand of McDonald's, the marketing of McDonald's is synonymous
Speaker 1: with a hamburger. McDonald's is anonymous with a hamburger. That's
Speaker 1: how motherfucker will branded and marketed that they are. They're
Speaker 1: synonymous with a hamburger. The word hamburger and McDonald's are
Speaker 1: probably just as popular as each other. McDonald's might be
Speaker 1: even more famous than the word hamburger at this point.
Speaker 1: This is how serious this branding and marketing shit is.
Speaker 1: McDonald's is anonymous because with hamburgers, I don't I'm sure
Speaker 1: everybody you listen to this podcast, your kid's first hamburger
Speaker 1: probably came from McDonald's fucking Happy Meal. And it don't
Speaker 1: matter how many times you tell them this shit is
Speaker 1: fucked up, and you know this shit is fucked up.
Speaker 1: You know the food there is fucked up, so they say,
Speaker 1: Yet when your kids get the crying and complaining, they
Speaker 1: want to McDonald's hamburger or a Happy Meal, you're gonna
Speaker 1: go get that, motherfucker. That's the power of that McDonald's
Speaker 1: brand and marketing. This is how serious this shit is.
Speaker 1: This is why I'm disappointed in Suki. I don't really
Speaker 1: care about the legal parts of it. People fuck up
Speaker 1: if they got to go to jail. That's just how
Speaker 1: life work. I'm disappointed that that little bitch broke brand.
Speaker 1: Don't break character, Suki. If you hear this, don't you
Speaker 1: motherfucking break character again. Don't think you're gonna get people
Speaker 1: to support you, because the day you start declaring you
Speaker 1: not a whore, you're gonna lose all your motherfucking fans.
Speaker 1: You're gonna lose all your motherfucking fans. Man. Everything else
Speaker 1: is well represented, so rest is sure. It's over. If
Speaker 1: you decide to permanently break character, let me kick some
Speaker 1: crazy game. Right. Del Taco is a California based business.
Speaker 1: Like In and Out is a California based business. Del
Speaker 1: Taco is a Mexican food restaurant. In and Out is
Speaker 1: a burger joint. Right in and Out originated the drive through.
Speaker 1: Most people don't know that that's what in and Out is.
Speaker 1: It's the first drive through. McDonald's created kind of what
Speaker 1: we know is modern fast food. In and Out added
Speaker 1: the drive through now McDonald's in and out excuse me.
Speaker 1: Del Taco is a Mexican food restaurant, and In and
Speaker 1: Out is the burger joint. They have the same marketing, right,
Speaker 1: they're morals, they're internal for the tool. What makes them
Speaker 1: connect to the audience, You know, what makes them connect
Speaker 1: to people. The reason they're connected to people is of
Speaker 1: what they represent. Both are California based businesses. Both pride
Speaker 1: themselves in fresh and clean eating. In and Out is
Speaker 1: an average burger joint. Don't get me wrong. It's cool
Speaker 1: for a mass produced burger, but it's not that incredible.
Speaker 1: But most people will tell you how healthy it is
Speaker 1: to end and out when they talking about that shit,
Speaker 1: Oh it's so healthy. All they make the fries fresh
Speaker 1: and our frozen them fries taste like shit. Any of you, nigga,
Speaker 1: don't you come up on this motherfucker line listening to
Speaker 1: this podcast acting like them motherfucking fries don't taste like shit.
Speaker 1: Them motherfucking fries and In and Out tastes like shit.
Speaker 1: That burger is cold and that shake is cold, but
Speaker 1: them fries tastes like shit. Right, So again, back to
Speaker 1: the point, O dot gress, they're marketing their internal fort two.
Speaker 1: Why people connect to them is the same. They're both
Speaker 1: California based businesses. They both pride themselves on clean and
Speaker 1: healthy eating. Like I say, In and Out has all
Speaker 1: the stainless white everywhere fresh potatoes. Del Taco has refrigerator.
Speaker 1: When you walk inside, they chop up they lettuce and
Speaker 1: tomatoes fresh every day. They make fresh saucea the cheese
Speaker 1: is grated every day. None of it is ever frozen.
Speaker 1: Most people don't notice about them Taco. Same thing. They
Speaker 1: pride themselves in healthy and fresh and clean eating. Right,
Speaker 1: this is the thing. One focuses in on Mexican food.
Speaker 1: The other one focused on that American cuisine and hamburgers. Right.
Speaker 1: The separation in their business is in what I call
Speaker 1: the branding the outfit in and Out. You know In
Speaker 1: and Out is a California based business. You know why?
Speaker 1: You know that when you see the outfit because every
Speaker 1: one of the motherfucking park a lots cans have palm
Speaker 1: trees in them. Palm trees is only Florida or California,
Speaker 1: and you on the West, that shit me in California.
Speaker 1: When you hear the jingle for In and Out before
Speaker 1: you ever walk inside or they answer one question. You
Speaker 1: hear the beach boys in and out. That's what don't here.
Speaker 1: That's the beach boys, mother, that's that. That's a riff.
Speaker 1: That's the style of it. The surfer, the fresh and clean,
Speaker 1: and the branding is represented. And they all wearing white.
Speaker 1: They got the little potato masher right there where they
Speaker 1: cutting the fresh potato, making them nasty ass froes that
Speaker 1: y'all be acting like it's good. Everybody wearing white. Nobody
Speaker 1: would never have a stain. The stainless still everywhere. You
Speaker 1: can see everything going on right in front of them.
Speaker 1: The outside business is white white. That motherfucker snow white.
Speaker 1: You won't see stains or nothing on that motherfucker. They
Speaker 1: make sure that it's almost like they paint that motherfucker
Speaker 1: every month with a fresh coat of white. Guess what
Speaker 1: the colors is red and yellow because you know who
Speaker 1: else is synonymous with Hamburgers the most, the person that's
Speaker 1: synonymous with Hamburgers McDonald's red and yellow. That's the perfect
Speaker 1: branding and marketing combination together. Everything they represent, you know,
Speaker 1: that connects them to the audience, you know, to their
Speaker 1: customers internally is represented in its outfit, in its exterior.
Speaker 1: Their taco has the exact other problem. Everything their taco represents,
Speaker 1: you know, the more you know, everything that makes them
Speaker 1: them and connects the audience is not represented in the
Speaker 1: building itself, in the outfit itself, in the hygiene of
Speaker 1: it itself. It's a Mexican food place. The colors are
Speaker 1: not in Mexico. Nothing about it says Mexican where it's
Speaker 1: not well enough explained fresh and clean eating. There's nothing
Speaker 1: about the outside it says it's fresh and clean. They
Speaker 1: do clean, the premises nice, but nothing about it is obvious.
Speaker 1: The colors don't say that it's a California based business.
Speaker 1: Nothing about the outside says it's California. Their Mexican food establishment,
Speaker 1: which makes sense in LA. They should do good, right.
Speaker 1: I like to think about it like this. McDonald's is
Speaker 1: big dog in and out is junior. Taco Bell is
Speaker 1: big dog. The taco should be junior, but they're not.
Speaker 1: And that's because the branding and the marketing is not
Speaker 1: matching up. The inside in the outside isn't matching up.
Speaker 1: Not only does THELL Taco not just sell motherfucker Mexican food,
Speaker 1: they got hamburgers and all kind of other shit on
Speaker 1: the menu, Like you're a Mexican food play, but you
Speaker 1: got hamburgers and shit. See, you can't get all the
Speaker 1: money if you a motherfucker gangster rap. Don't try to
Speaker 1: make no motherfucking love songs like that. So you gotta
Speaker 1: get to McDonald's status before you start trying to make
Speaker 1: chicken nuggets and add shit to your menu in and out.
Speaker 1: Got it. Them motherfuckers don't sell nothing but hamburgers. Ain't
Speaker 1: no motherfucking chicken nuggets there, Burgers, fries, shakes and soda.
Speaker 1: Pick nigga, they got some hit and shit that go
Speaker 1: with burgers, fries, shakes and sodas. You can get the
Speaker 1: fries with the thousand on there. Guess what burgers, fries,
Speaker 1: shakes and sodas. They'll Taco, got too much shit on
Speaker 1: the menu. They them motherfuckers are breaking character. They'll Taco.
Speaker 1: You have to stop breaking character. If you need me
Speaker 1: to come up in that motherfucker and solidify, we could
Speaker 1: do some shit with some cacusus. We can get back
Speaker 1: to the Mexican flag colors or something that's that's Mexican.
Speaker 1: So you know the food is Mexican food. Were gonna
Speaker 1: get rid of all of the motherfucking burgers and fries.
Speaker 1: That shit is cool. It tastes cool toos this shit
Speaker 1: that that's not gonna be here. We gonna simplify the
Speaker 1: menus and get the best version of what we can
Speaker 1: mask produce, and we gonna make the motherfucking outside mask
Speaker 1: the motherfucking inside. That's what has to happen. In and
Speaker 1: Out you get my motherfucking award Man, because you y'all
Speaker 1: some bad motherfuckers, because y'all got everybody convinced that that
Speaker 1: shit is great again. With all due respect to In
Speaker 1: and Out, shout out to y'all that have great customer
Speaker 1: service and you make a quality burger to be mass produced.
Speaker 1: But it's a lot of crazy motherfuckers that think in
Speaker 1: and Out tastes better than five guys. That's how brandwashed
Speaker 1: they are by the market. Five guys is obviously a
Speaker 1: better burger than In and Out. That motherfucker cost thirty
Speaker 1: seven dollars for the motherfucker burger. It's obviously a better
Speaker 1: burger than In and Out. But the marketing of In
Speaker 1: and Out is so powerful that people will argue you
Speaker 1: down that motherfucking in and out tastes better than five guys.
Speaker 1: That's how great the marketing and the branding is of
Speaker 1: in and out. In and out is social currency. If
Speaker 1: you don't believe me, go get some in and out,
Speaker 1: post it on your Instagram. Ask a simple question, and
Speaker 1: y'all fuck with what's better in and out or McDonald's.
Speaker 1: Watch your comments light up. You probably won't have another
Speaker 1: post on your motherfucking page that got more comments than that,
Speaker 1: Because when motherfucker see that that white bag with the bread,
Speaker 1: the burgundy lines and that palm tree shit on there
Speaker 1: and all that, that shit is a call to action,
Speaker 1: motherfucker is gonna get involved. My homegirl, DEBIDEV got married.
Speaker 1: This motherfucker had a food truck at her motherfucking after
Speaker 1: the wedding, you know, at the reception with an in
Speaker 1: and out truck. That's how motherfucking cold the branding and
Speaker 1: marketing is of in and out. WIDEV had a motherfucking
Speaker 1: in and out food truck. WIDEV has a podcast called
Speaker 1: Dropping Gems. If you ain't up on her, go check
Speaker 1: her out. It's really my dog. We're really closest. Hell,
Speaker 1: we ain't talk. I think she's not fucking with me.
Speaker 1: But this crip anyway, But that motherfucker had in and
Speaker 1: out in and out truck at her motherfucking reception. She
Speaker 1: had all that bullshit food that come at wedding foods
Speaker 1: and she had an in and out truck. That's how valuable.
Speaker 1: That's how valuable the social currency. That's how valuable the
Speaker 1: social currency of in and out is. That's the brand
Speaker 1: of in and out. The motherfucking bag. If I had
Speaker 1: a collection pain because I expect the niggas to drop
Speaker 1: some minute. This how much game I'm giving you. I
Speaker 1: don't give a fuck what you do for a living.
Speaker 1: Listen to what I'm telling you. Line your shit up,
Speaker 1: line your internal fortitude, up line your morals, up with
Speaker 1: your values and all that internalship with your outside shit,
Speaker 1: and go out and be successful. You have to do
Speaker 1: this because the world. First off, everybody's really busy. Man.
Speaker 1: Not to mention intellect is a gift. See, you can
Speaker 1: educate anybody. Intellect is something you're born with. You either
Speaker 1: born with it or you don't got it. The ability
Speaker 1: to process college furthers that. They can help you further
Speaker 1: the intellect you have, but they can't give you intellect.
Speaker 1: That's why the motherfuckers at college always got y'all writing
Speaker 1: a thousand word papers and two thousand page essays and shit,
Speaker 1: because they trying to make your brain think and process
Speaker 1: and explain. That's what intellect is, and people don't have
Speaker 1: this shit. It's a gift. It's a motherfucking gift to
Speaker 1: have intellect. Man. Intellect is a gift, and it's important
Speaker 1: when it comes to branding. Is because most people don't
Speaker 1: got enough time to think if they have the intellect,
Speaker 1: they don't even have enough time to think. People is
Speaker 1: trying to make something good of their life. They trying
Speaker 1: to earn money, they're trying to do right by somebody else.
Speaker 1: They don't got time to be fucking around trying to
Speaker 1: figure out your shit. I saw a motherfucking episode of
Speaker 1: Speaking of Ice Tea Law and Order SVU. The title
Speaker 1: of this specific episode was turn Me On, Take Me Private,
Speaker 1: Season twenty two, episode five, and it was about a
Speaker 1: woman who was working her only fans. She was selling
Speaker 1: rape fantasies and people's fantasies. It was a specific a
Speaker 1: fan of hers that was heavy into the rape fantasy.
Speaker 1: This lady was telling her fans to climb in her
Speaker 1: window and rape her. She was hoping it happened. She
Speaker 1: was setting up, getting ready for it to happen. She
Speaker 1: was telling this motherfucker she loved him. Obviously, I have intellect,
Speaker 1: so I realized he was paying So that's why she
Speaker 1: was explaining it to him. That's why she was telling
Speaker 1: him whatever he wanted to hear. But he obviously didn't
Speaker 1: have the intellect. He was just listening to her. So
Speaker 1: eventually this motherfucker climbs in the window and tries to
Speaker 1: rate the lady. I think he had an issue with
Speaker 1: his uh nigga Johnson. Wouldn't you know, Johnson wouldn't salute,
Speaker 1: so he couldn't get it up. So for me, like,
Speaker 1: he didn't go through it the great. But obviously Olivia
Speaker 1: iceed tea. You know, they catches him, set him up,
Speaker 1: you know, catch him boom. He's in court explaining to
Speaker 1: everybody how this woman wanted this to happen, using the
Speaker 1: footage right that she is that she actually recorded to him,
Speaker 1: and it's telling him this and she's so embarrassed. She's
Speaker 1: all this that and the third she's going through it,
Speaker 1: and I really, for two minute sympathize with this man
Speaker 1: based off of this character because he wasn't intelligent enough
Speaker 1: to discern, you know, that this lady was just telling
Speaker 1: him whatever she wanted to hear because he was paying.
Speaker 1: He thought he was in a relationship taking care of
Speaker 1: his motherfucking girlfriend. I repeat, he thought he was in
Speaker 1: a relationship taking care of his motherfucking girlfriend. That's what
Speaker 1: this motherfucker thought. So he gets prosecuted. He's going through
Speaker 1: all the cases and everything like that. Feel me, long
Speaker 1: story short. You know they eventually convicted because you know
Speaker 1: Olivia and nice Tea them, Nigga's gonna convict everybody if
Speaker 1: I'm going to jail. What I've really sympathized with that
Speaker 1: man for a while because I was thinking this man
Speaker 1: didn't have the intellect to decipher that this lady was
Speaker 1: just saying things. And then it hit me why lying
Speaker 1: is a sin, Why lying is frowned upon, And we're
Speaker 1: carving our spaces to really make it entertaining where it's like, hey,
Speaker 1: you know what, lying for money is different. But we
Speaker 1: gotta remember in this society, everybody we interact with doesn't
Speaker 1: have intellect. They are not capable of deciphering when you're
Speaker 1: lying or when you're telling the truth. I don't know
Speaker 1: what that information mean, but trust me, you need to
Speaker 1: have it. And as a society, we need to do
Speaker 1: a lot better with telling the fucking truth, not telling
Speaker 1: not telling people. Hey, you know what abortion is, Okay,
Speaker 1: because it's a woman's choice, it's a woman's body. No, hey,
Speaker 1: you know what, you have the right to kill your
Speaker 1: unborn child should be the conversation. It should be with
Speaker 1: that raw reality. So that way, if you decide to
Speaker 1: do it later on, you know what you got yourself into.
Speaker 1: But I'm starting to realize the suicide rate is going
Speaker 1: up post you know, post abortions, because people really think
Speaker 1: they're just making a simple decision, because everybody is arguing
Speaker 1: some silly semantics of choice. No, no, the only right
Speaker 1: word that says you have a right to kill your
Speaker 1: unborn child. No, not now it's a Oh it's only
Speaker 1: a child that's four weeks old, so it doesn't have arms.
Speaker 1: It's gonna be your child. The day you start to
Speaker 1: regret it, you're gonna realize what it is. So I'm
Speaker 1: telling you right now, you have the right to kill
Speaker 1: your unborn child. That's your legal right in America at
Speaker 1: this point, I mean, unless you're in one of them states.
Speaker 1: But know that that's what you're doing. One more thing
Speaker 1: for I get about this motherfucker right, I had a
Speaker 1: crazy thought. Now, obviously I understand the ramifications of it all.
Speaker 1: I understand the ramifications of crimes, so I don't commit them.
Speaker 1: And I'm very aware of the crimes. So if I
Speaker 1: break a law, I know I broke a law. I'm
Speaker 1: not somebody ignorant to this shit. If you take pussy
Speaker 1: from a prostitute, because I repeat, if you take pussy
Speaker 1: from a prostitute, is that rape or is that theft?
Speaker 1: If you take pussy from a prostitute? Is that rape
Speaker 1: or is that theft? That's all I want to know.
Speaker 1: Good looking out for tuning into the Note Sellers podcast.
Speaker 1: Please do us a favorite, subscribe, rate, comment, and share.
Speaker 1: This episode was recorded right here on the West coast
Speaker 1: of the USA and produced by my homeboy A King
Speaker 1: for the Black Effect Podcast Network and now Hard Radio.
Speaker 1: Yeah