WEBVTT - Conversations About Branding 0:00:01.880 --> 0:00:04.400 Watch up and welcome back to another episode of No 0:00:04.559 --> 0:00:07.520 Sealers Podcast with your hosts Now fuck That with your 0:00:07.560 --> 0:00:17.640 loaw glasses Malone. Branding and marketing, right, You hear these 0:00:17.720 --> 0:00:22.400 times a lot when you get in the music business, shit, 0:00:22.480 --> 0:00:25.959 in any business where people is doing good business, you 0:00:26.040 --> 0:00:30.000 hear the term branding and marketing all the time. Like 0:00:31.560 --> 0:00:36.479 and then when you start asking questions, most people reduce 0:00:36.600 --> 0:00:39.440 branding and marketing into something that you got to spend 0:00:39.440 --> 0:00:44.400 money on, you know, and they always usually focus on advertising. 0:00:45.760 --> 0:00:48.879 I mean a little bit of promotion, but mostly advertising. 0:00:54.200 --> 0:00:56.720 I might have started rapping in two thousand and three, 0:00:57.240 --> 0:00:58.760 you know what I mean, when I first picked up 0:00:58.800 --> 0:01:02.240 a pen, but I didn't really become a rapper until 0:01:02.320 --> 0:01:06.440 two thousand and nineteen. That's when I started taking what 0:01:06.600 --> 0:01:09.800 being a rapper was about serious, not just being a 0:01:09.840 --> 0:01:11.880 street nigga who rapped, you know what I'm saying. Like 0:01:13.160 --> 0:01:17.440 I was articulate, like I was vested, you know, and 0:01:17.560 --> 0:01:21.480 culture itself. But I didn't really understand what being a 0:01:21.600 --> 0:01:26.520 rapper was about. And I spent from twenty eleven to 0:01:26.680 --> 0:01:30.560 two thousand and nineteen just to learn what being a 0:01:30.640 --> 0:01:34.240 rapper was about. That's a journey through hip hop. That's 0:01:34.240 --> 0:01:37.560 a journey with records, and that's a journey with marketing. 0:01:38.640 --> 0:01:40.399 And these are the things I was able to come 0:01:40.480 --> 0:01:45.440 up with. Right, So, marketing is about making consumers feel 0:01:45.440 --> 0:01:49.640 good about supporting a company and establishing an emotional connection. 0:01:51.240 --> 0:01:56.240 Marketing itself is a verb and a noun and an adjective, ironically, 0:01:57.680 --> 0:02:01.280 but to me, that's the closest thing. Making consumers feel 0:02:01.280 --> 0:02:05.080 good about supporting a company and establishing an emotional connection. 0:02:05.760 --> 0:02:10.360 That's what good marketing is, and that's what good marketing does. Branding, 0:02:10.480 --> 0:02:14.200 to me, is it's the process where a business markets 0:02:14.240 --> 0:02:20.200 itself and making itself. Excuse me, Branding is the process 0:02:20.480 --> 0:02:24.440 where a business makes itself known to the public and 0:02:24.560 --> 0:02:34.919 differentiates and different and different differentiates itself from competitors. Forgive 0:02:34.960 --> 0:02:38.160 me because I'm tired as a motherfucker, but we're gonna 0:02:38.160 --> 0:02:41.359 get through this shit. It's spent a long week. So 0:02:41.360 --> 0:02:45.000 it's the Branding is the process where a business makes 0:02:45.040 --> 0:02:51.280 itself known to the public and differentiates itself from the competitors. 0:02:52.639 --> 0:02:55.560 I've simplified it down right. Over my years of being 0:02:55.960 --> 0:02:59.360 in the music business, I've simplified it to like a 0:02:59.440 --> 0:03:07.120 different read right. Marketing is like your morals. It's your 0:03:07.160 --> 0:03:12.440 moral compass. It's your internal. For the tool, it's show beliefs. 0:03:12.960 --> 0:03:17.840 It's your health, the things inside of you that make you. 0:03:17.840 --> 0:03:20.119 You know what I mean, it makes you. It's why 0:03:20.160 --> 0:03:23.200 people fuck with you. You know what I mean, You 0:03:23.560 --> 0:03:25.600 speak it out and this is why people fuck with you. 0:03:25.680 --> 0:03:27.919 This is how they connect with you. That's why I 0:03:28.040 --> 0:03:32.000 reference it like your internal. For the tool. Branding is 0:03:32.040 --> 0:03:36.440 your outfit. It's like your hygiene. It's like your outfit. 0:03:37.600 --> 0:03:40.440 You know what I mean. It's your haircut, it's the 0:03:40.560 --> 0:03:44.520 shoes you wear, your skin, all of these things, the 0:03:44.600 --> 0:03:48.400 tattoos if you haven't, all of this stuff is what branding, 0:03:48.480 --> 0:03:51.720 to me is about. And for the most part, this 0:03:51.760 --> 0:03:55.000 has worked out for me really well. It's allowed me 0:03:55.040 --> 0:03:58.400 to take my business in different places that make, like, 0:03:58.840 --> 0:04:04.040 you know, make a great living. Last week, I saw 0:04:04.160 --> 0:04:08.240 a situation happened with Suki. Suki Hannah is a I 0:04:08.240 --> 0:04:10.640 think she's a rapper. I think Suki Hannah is from Florida. 0:04:11.880 --> 0:04:17.200 She's from Florida, right, I think, uh, I'm correct, Suki 0:04:17.240 --> 0:04:24.000 Hannah is from Florida. Her one of her one of 0:04:24.040 --> 0:04:27.160 her monikers is Suki with the good Kuchi. That's her, 0:04:27.279 --> 0:04:31.839 that's her brand. So Suki is born in Delaware, Womington, 0:04:33.400 --> 0:04:36.120 but somewhere along the line she spent her years in 0:04:36.120 --> 0:04:38.599 Atlanta and then moved to Miami. So yes, in theory 0:04:38.640 --> 0:04:44.279 she is from Florida. Suki's whole brand is being a whore. 0:04:46.120 --> 0:04:50.880 And I don't mean a whore, like in that disrespectful way, 0:04:51.400 --> 0:04:53.760 like when you said to the mean a regular girl 0:04:53.800 --> 0:04:57.159 who might have did something nasty to you. I mean, 0:04:57.279 --> 0:05:00.320 like by definition of what a whore is. Like, her 0:05:00.360 --> 0:05:04.800 brand is about sucking, fucking, eating, blah blah blah. You 0:05:04.839 --> 0:05:10.800 know she eating man's ass. Uh. She got posts with 0:05:10.960 --> 0:05:14.359 niggas feed different niggas feeding her mouth like this is 0:05:14.400 --> 0:05:19.919 her brand, you know what I mean. It's like like 0:05:20.000 --> 0:05:22.800 the city girl's brand. No matter how people look at 0:05:22.800 --> 0:05:26.159 it as prostitution. They may don't call themselves hookers, but 0:05:26.200 --> 0:05:28.839 it's built on you could fuck me, how much you 0:05:28.920 --> 0:05:32.400 gonna spend. That's just a brand. It's not nothing personal. 0:05:32.600 --> 0:05:35.200 You know. It's not to demean anything, but it's just 0:05:35.680 --> 0:05:40.839 hip hop is all about representation, representing something. Hip Hop 0:05:40.920 --> 0:05:45.200 is not about me, it's about us. So the most 0:05:45.240 --> 0:05:50.960 successful acts usually represent a group of people, and that's 0:05:51.000 --> 0:05:54.400 what really great hip hop is about. So Suki is 0:05:54.480 --> 0:06:02.120 kind of the movement of like sexually liberated women. They 0:06:02.200 --> 0:06:05.480 are not worried about what you think about the shit 0:06:05.560 --> 0:06:08.560 that they're doing. They will put themselves out there, they 0:06:08.600 --> 0:06:11.960 will do they mac and they gonna make it happen. 0:06:12.000 --> 0:06:14.600 This is what they fucking do, right, And that's her 0:06:14.680 --> 0:06:19.680 brand being a whore straight up. So I'm sure y'all 0:06:19.720 --> 0:06:22.360 all aware, because it's like she had a situation where 0:06:22.440 --> 0:06:26.720 she was somewhere and hosting the event or either doing 0:06:26.800 --> 0:06:30.359 like a top pod or something with somebody, and Yko 0:06:30.480 --> 0:06:34.880 Cyrus comes up to her. Now, Yko Cyrus, I'm sure 0:06:34.920 --> 0:06:37.000 most of y'all know you've seen him. I don't think 0:06:37.040 --> 0:06:40.200 you know any of music because I don't think he's 0:06:40.200 --> 0:06:42.359 where he needs to be at musically yet and his 0:06:42.480 --> 0:06:45.960 music is not going places. But y kl Cyrus is 0:06:46.000 --> 0:06:55.080 a guy from Jacksonville, Florida. Now, don't take this personal, 0:06:55.120 --> 0:06:57.640 but because it's kind of like the butt of all 0:06:57.720 --> 0:07:02.680 the jokes, Yko Cyrus is the butt of a lot 0:07:02.720 --> 0:07:05.799 of niggas jokes. He'll be the nigga that's getting joked 0:07:05.839 --> 0:07:09.640 on because he owes somebody money, because he wearing fake 0:07:09.880 --> 0:07:14.920 designer clothes. This is kind of the brand of Yko Cyrus. 0:07:14.960 --> 0:07:17.920 I mean, he's not a dude void of the talent. 0:07:18.040 --> 0:07:20.000 The little Nigga I heard him, The little Nigga could 0:07:20.000 --> 0:07:22.080 blow a little bit, you know what I mean. So 0:07:22.280 --> 0:07:24.560 it's just a matter of him figuring it out. But 0:07:24.680 --> 0:07:29.040 his brand itself is because it's kind of a foofer. 0:07:29.080 --> 0:07:32.320 He's just a big goofy. You know. I don't know 0:07:32.320 --> 0:07:34.239 if he mean to be, but he could be because 0:07:34.760 --> 0:07:40.040 he's consistently being like a goofy the whole time. But 0:07:40.200 --> 0:07:46.520 back to the point, Yko Cyrus see Suki. He starts 0:07:46.560 --> 0:07:53.800 to approach him, he's hella aggressive because her brand fits aggression. 0:07:53.960 --> 0:07:58.280 That's what it kind of comes across, so he's super aggressive. 0:07:59.160 --> 0:08:03.040 Eventually he takes her, drives her face and kisses her 0:08:03.080 --> 0:08:10.080 in the mouth, straight up, just kisses her in the mouth. 0:08:10.440 --> 0:08:13.360 Like that was already weird, Like, y K, I don't 0:08:13.400 --> 0:08:15.160 know what she was doing, because you can't just be 0:08:15.240 --> 0:08:18.040 kissing these motherfucking ladies in the mouth, man, I don't 0:08:18.080 --> 0:08:20.000 know where these ladies lips be. He bro, you just 0:08:20.000 --> 0:08:23.760 got to get your shit together. The long story, she 0:08:23.760 --> 0:08:25.960 already kisses her in the mouth. I think at that 0:08:26.080 --> 0:08:28.760 time Duvall is there, so they all looking at tripping. 0:08:30.640 --> 0:08:35.600 But the look on her face was like she was 0:08:35.760 --> 0:08:42.120 so like distraught, surprised and distraught, right, and that shit 0:08:42.240 --> 0:08:44.040 was crazy. And I'm looking at her because I'm like, 0:08:44.080 --> 0:08:46.800 I listened to this girl. I've heard her music, I 0:08:46.960 --> 0:08:49.600 saw her post, I saw her talk to people on interview. 0:08:50.320 --> 0:08:54.720 I saw her talk and really push her. Poor Brandy. 0:08:54.840 --> 0:08:58.440 There's another situation where she's on the podcast called Candy 0:08:58.480 --> 0:09:01.200 Coated a lady name I think her name is Candy 0:09:01.240 --> 0:09:06.080 Birds and Dja One, who is a co host on 0:09:06.120 --> 0:09:11.560 the show, starts to flirt with Suki like crazy, like 0:09:11.640 --> 0:09:14.240 he started pressing her or like getting at her like 0:09:14.520 --> 0:09:16.760 on it, you know what I mean, like super aggressive, 0:09:17.480 --> 0:09:20.440 telling her what he would do to her. She kind 0:09:20.440 --> 0:09:23.920 of started to talk back. He was like extra super 0:09:23.960 --> 0:09:26.160 on it, like telling her all the shit. I'll take 0:09:26.200 --> 0:09:28.120 you to the back. You can see this, dick. I 0:09:28.280 --> 0:09:30.880 do whatever you want to to. I do whatever you 0:09:30.920 --> 0:09:35.439 want me to to. He was only and I noticed 0:09:35.480 --> 0:09:39.520 her face again. There her face again there was just 0:09:39.679 --> 0:09:43.800 like surprise and almost distract it was almost fear in 0:09:43.840 --> 0:09:48.400 both situations because with Yko Cyrus and Dja one from 0:09:48.480 --> 0:09:53.320 Candy's podcast. Now, while most of the world, you know, 0:09:53.520 --> 0:09:56.360 I've seen the comments, Oh you know she's too scared 0:09:56.400 --> 0:10:02.880 to complain about you know, she's being violated. You know, No, 0:10:03.160 --> 0:10:05.120 that doesn't give her the right. Nope, you know, no 0:10:05.160 --> 0:10:07.520 matter what she's doing, that doesn't give people the right 0:10:07.559 --> 0:10:10.319 to blah blah blah blah blah. You know, of course 0:10:10.360 --> 0:10:14.640 the normal stuff. Right. The only thing that was going 0:10:14.679 --> 0:10:19.280 through my motherfucking mind is, bitch, you gotta stick to brand. 0:10:23.880 --> 0:10:28.200 You have to stick to motherfucking brand. If your brand 0:10:28.280 --> 0:10:31.240 is being a whore, you gotta push a line on 0:10:31.280 --> 0:10:37.440 these niggas. When that camera is on, y k O Cyrus, 0:10:37.480 --> 0:10:41.199 do all that you feel me. You can't look surprised. 0:10:41.679 --> 0:10:44.080 You got to tell this little nigga, ay, oh this 0:10:44.200 --> 0:10:46.160 what you want the nigga with about you, Dick, I'll 0:10:46.160 --> 0:10:49.800 sucker in front of everybody here. That's what she should 0:10:49.840 --> 0:10:52.000 have been doing. She should have said it with the 0:10:52.080 --> 0:10:57.079 utmost confidence because that's her brand of that women's liberation freedom. 0:10:57.840 --> 0:11:00.880 Her bodyguard could have did all the of the shitting trip. 0:11:01.440 --> 0:11:03.959 The fans should have did all of that and said 0:11:04.360 --> 0:11:08.720 she got sexually assaulted in harassed, But that look on 0:11:08.800 --> 0:11:11.080 her face should not have been a look on her 0:11:11.120 --> 0:11:15.240 face because we are in the business, especially today and 0:11:15.320 --> 0:11:21.200 hip hop of brands. Everything is what you see. She 0:11:21.320 --> 0:11:25.040 broke fucking character, DJA one with all that aggressive flirt 0:11:25.120 --> 0:11:28.240 and talking crazy. She looked surprised again. She couldn't believe 0:11:28.600 --> 0:11:32.880 how could this man talk to her. She couldn't believe it. 0:11:33.760 --> 0:11:36.680 People in the comments, and that's fine for all of 0:11:36.720 --> 0:11:39.400 y'all to be in the comments and noticed this could 0:11:39.400 --> 0:11:41.960 be against the law, and maybe they broke the law. 0:11:42.480 --> 0:11:46.079 But she needs to stick to brand. This nigga was 0:11:46.120 --> 0:11:49.439 talking about putting his motherfucking face in her ass. He 0:11:49.480 --> 0:11:51.200 should have. She should have took his ass in the 0:11:51.200 --> 0:11:53.320 back and said, come on, nigga, took him in the 0:11:53.360 --> 0:11:56.760 back and checked him behind the scenes without cameras and 0:11:56.840 --> 0:11:59.920 say you gotta go with the program, but you gotta 0:12:00.240 --> 0:12:05.000 stick to fucking brand. This is important for any business 0:12:05.400 --> 0:12:10.000 sticking your ass to brand, stay with the brand. If 0:12:10.040 --> 0:12:14.360 your brand is a whore, be a motherfucking whore in 0:12:14.400 --> 0:12:18.520 front of people. Obviously, I'm not saying break the law. 0:12:18.600 --> 0:12:20.480 So you can't bend over mist up on nigga dick. 0:12:20.559 --> 0:12:23.400 I'm sure if she would have told Yko Cyrus to 0:12:23.480 --> 0:12:25.520 pull his dick out in front of all of these people, 0:12:25.920 --> 0:12:29.520 he wouldn't have. If he does, this is a different 0:12:29.520 --> 0:12:31.960 conversation and maybe we could revisit it. But I doubt 0:12:32.040 --> 0:12:36.200 okay Osyrish Yko Syrish because pulled out his dick in 0:12:36.240 --> 0:12:39.360 front of all these people. But guess what glasses would 0:12:39.360 --> 0:12:42.439 have bought the fucking act. I didn't been like, Oh, 0:12:42.480 --> 0:12:46.079 this bitch is for real. I'm interested in the culture 0:12:46.160 --> 0:12:49.680 of being a motherfucking whore. I need to investigate this shit. 0:12:51.280 --> 0:12:53.360 If she would have did that the DJA one took 0:12:53.400 --> 0:12:55.680 me to the back and fooled me, I would have 0:12:55.679 --> 0:12:58.080 been like, Oh, this bitch really is on this gangster 0:12:58.120 --> 0:13:01.120 shit with this horror movement to put some respect on 0:13:01.200 --> 0:13:05.440 her thatw But the look on her face fucked it 0:13:05.520 --> 0:13:08.959 up so motherfucking bad. And I don't want to hear 0:13:09.000 --> 0:13:11.719 nothing else from her. I don't want to see her interviews. 0:13:11.800 --> 0:13:14.079 I saw a post cousin on Instagram where she was 0:13:14.120 --> 0:13:19.440 talking about, Oh, you know, I cried all day, Why 0:13:19.520 --> 0:13:22.960 are you motherfuckers breaking brand? Why are you breaking character, 0:13:23.679 --> 0:13:28.480 keep the outfit on. If you was trying to come 0:13:28.480 --> 0:13:30.959 into this shit to make money, this was your motherfucking 0:13:31.000 --> 0:13:33.880 goal to make money. You gotta keep the brand going 0:13:34.200 --> 0:13:38.400 because we all can fucking see it now. At this 0:13:38.559 --> 0:13:42.800 point in my life, I am starting to realize Suki 0:13:42.920 --> 0:13:46.360 is probably not the whore she says she is. That's 0:13:46.400 --> 0:13:49.640 disappointing because I was starting to buy the street urban 0:13:49.679 --> 0:13:52.440 culture of being a hood rap from her, and I 0:13:52.520 --> 0:13:55.880 was going to participate in the support of her. But 0:13:56.000 --> 0:14:00.680 because she broke brand, I can't fuck with it. I 0:14:00.720 --> 0:14:04.400 got to let that shit pass. Y'all could fuck with it, 0:14:04.720 --> 0:14:08.040 I gotta let it pass. Her music ain't good enough 0:14:08.160 --> 0:14:10.960 for me to just enjoy the music. She's not a 0:14:10.960 --> 0:14:15.120 true musician. So the brand that I was buying from her, 0:14:15.520 --> 0:14:17.920 the reason I would still support her is because she 0:14:18.120 --> 0:14:23.800 represented a spacer street urban culture right that was underrepresented, 0:14:25.320 --> 0:14:28.120 and I thought I had insight into it based off 0:14:28.120 --> 0:14:32.280 of who she was until this little bitch book brand. 0:14:33.240 --> 0:14:39.560 The same thing go for gangster rappers. You know who 0:14:39.640 --> 0:14:47.560 is a fantastic brand person, Snoop Dogg Prime. Snoop Dogg 0:14:47.960 --> 0:14:52.280 might be one of the best brand man's historically, even 0:14:52.360 --> 0:15:00.480 to this day, Snoop Dogg hasn't broke brand. Snoop coaching 0:15:00.480 --> 0:15:04.040 the motherfucking kids Football League, be cousin of little kids. 0:15:04.520 --> 0:15:07.120 I heard Snoop talk to his kids. He parenting, he 0:15:07.240 --> 0:15:11.840 cousin the kids because yeah, because you gotta get better grades. 0:15:12.440 --> 0:15:14.400 Some of y'all may think that's ignorant, and I can 0:15:14.480 --> 0:15:17.720 respect them, But for me, it's important that if you 0:15:17.880 --> 0:15:21.520 trying to sell me something, I gotta buy the brand. 0:15:23.320 --> 0:15:25.720 If I wanted a father to talk to his son 0:15:26.280 --> 0:15:29.040 in this, you know, correct language, because I'd be a 0:15:29.080 --> 0:15:32.000 fan of motherfucking Bill Cosby, I wouldn't be a fan 0:15:32.080 --> 0:15:39.080 of Snoop Dogg. Snoop Dogg knows his motherfucking job. It 0:15:39.120 --> 0:15:42.800 don't matter if Snoop Dogg is talking to Glasses Malone 0:15:43.040 --> 0:15:46.320 or if Snoop Dogg is talking to Martha Stewart. He 0:15:46.480 --> 0:15:51.720 gonna cousins both. I saw him on the news. Snoop 0:15:51.880 --> 0:15:59.040 is on Fox eleven News in the morning, cousin Jillian Barbary, Yeah, Jilly, 0:15:59.080 --> 0:16:05.320 andcuz like, yeah, Martha, I like this food cut. His 0:16:05.320 --> 0:16:10.720 food is hitting because he's cousin Martha Stewart. Everybody gets 0:16:10.800 --> 0:16:17.880 the mother fucking same treatment. Couz has not broken brand. 0:16:19.160 --> 0:16:23.480 He has stuck with the brand the whole motherfucking time. 0:16:25.920 --> 0:16:31.040 That's what a great businessman does. He get married, cousin's 0:16:31.080 --> 0:16:35.280 still a crypt raising his dad, cousins of Crip being 0:16:35.280 --> 0:16:38.880 a father because of the Crypt being a husband, because 0:16:38.920 --> 0:16:43.920 it's a crypt as a shift. He's at the super 0:16:43.960 --> 0:16:46.680 Bowl in front of two three hundred, four hundred, five 0:16:46.760 --> 0:16:52.160 hundred million people, Crip walking with a blue bandanna, jumpsuit 0:16:52.200 --> 0:16:56.840 on with gold you know, piping and shit, you know, 0:16:56.880 --> 0:16:59.760 and if y'all know Lone Beast twenty niggas, that's they 0:16:59.800 --> 0:17:02.520 thing gold and black. So he got the gold in 0:17:02.560 --> 0:17:05.040 there to look black, and then the Royal blue with 0:17:05.080 --> 0:17:08.359 the Paigley print, the Crypt snigger and that motherfucker crypt 0:17:08.359 --> 0:17:13.040 out see walking in front of four hundred million people. 0:17:14.440 --> 0:17:16.520 I don't know how many people I've seen that shit 0:17:16.600 --> 0:17:20.399 since it's probably billions. And you know why he was 0:17:20.480 --> 0:17:23.800 able to get all that shit off Cuz because Snoop 0:17:24.040 --> 0:17:29.359 has worked this motherfucking brand the whole fucking time. So 0:17:29.440 --> 0:17:32.080 when the world wasn't fucking with him, when England wasn't 0:17:32.119 --> 0:17:34.600 trying to let him get in the country. He never 0:17:34.720 --> 0:17:38.000 broke character. He didn't care if England wasn't gonna let 0:17:38.080 --> 0:17:41.719 him in the country. He wasn't finn denouncements, cripting. He 0:17:41.800 --> 0:17:44.760 wasn't gonna break brand for nobody. He wasn't gonna break character. 0:17:45.640 --> 0:17:47.879 The Queen eventually said, you know what, I'm gonna let 0:17:47.920 --> 0:17:53.680 little Cuss in the country. Snoop is in England. He's 0:17:53.720 --> 0:17:57.080 all over the world now. He fought through the hardest 0:17:57.080 --> 0:17:59.359 shit in the world to be who he was. But 0:17:59.440 --> 0:18:03.679 he stuck to his fucking guns, with his motherfucking brand. 0:18:05.880 --> 0:18:09.560 That's why Snoop Dogg is Snoop Dogg. You know who's 0:18:09.600 --> 0:18:17.800 another motherfucker like that Ice tea, Ice tea ass is 0:18:18.119 --> 0:18:21.400 iced tea, right motherfucking now. The first time I saw 0:18:21.440 --> 0:18:24.320 Ice Tea, I was four years old. The movie Breaking 0:18:24.400 --> 0:18:27.640 had just came out or been in the movie theaters 0:18:27.680 --> 0:18:31.160 for years. You know, back in the eighties, movies would 0:18:31.200 --> 0:18:33.439 be if they're a successful movie, they might be in 0:18:33.440 --> 0:18:35.879 a movie theater for a year or two. Some of 0:18:35.920 --> 0:18:38.840 you niggas didn't know that, but movies would be in 0:18:38.920 --> 0:18:42.240 the movie theater for a year or two, sometimes a 0:18:42.359 --> 0:18:46.159 long ass tim But I saw Ice Tea on the 0:18:46.240 --> 0:18:49.840 screen and Ice Tea was a raw nigga since then 0:18:50.600 --> 0:18:53.040 the first time I heard Ice Tea talking to motherfuckers, 0:18:53.080 --> 0:18:55.560 he always talked like he got sense. But if you 0:18:55.680 --> 0:18:59.159 press cuz buddon, he was gonna get at you, nigga 0:18:59.359 --> 0:19:02.119 or woman fast to call a woman a bitch and 0:19:02.200 --> 0:19:09.640 she being disrespectful fast. This motherfucker was blackballed all out 0:19:09.640 --> 0:19:12.879 of all kind of opportunities. They tried to destroy his career, 0:19:13.200 --> 0:19:16.439 but it would never work because he's stuck to brand. 0:19:17.840 --> 0:19:23.120 He never let them make he never, never, never allowed 0:19:23.160 --> 0:19:29.000 them to make him full Right now, this motherfucker is 0:19:29.040 --> 0:19:32.240 in SVU Law and Order. He's in this TV show 0:19:32.320 --> 0:19:35.360 called Law and Order SVU. I'm sure you motherfucker's seen 0:19:35.400 --> 0:19:40.040 this shit. I'm sure all you niggas seen Law and 0:19:40.160 --> 0:19:44.440 Order SVU. And when the credits come on, it don't 0:19:44.480 --> 0:19:50.480 say his name Tracy, it says Ice Tea. You want 0:19:50.480 --> 0:19:55.160 to see some cool shit, go follow Ice Tea on Twitter, right, motherfucker. Now, 0:19:56.400 --> 0:20:00.479 when motherfuckers get at Ice Tea foul cuts, they ass up. Yeah, bitch, 0:20:01.160 --> 0:20:07.200 fuck you bitch. He's a funny looking bitch. That's Ice 0:20:07.320 --> 0:20:10.240 Tea and the world doesn't react, just like the world 0:20:10.240 --> 0:20:12.879 doesn't react to Snoop. They had about one day of 0:20:12.960 --> 0:20:15.359 protests about Snoop being a crip on that stage, and 0:20:15.359 --> 0:20:18.480 that shit went away because all of the rest of 0:20:18.640 --> 0:20:22.920 mainstream America knows what it is with fucking Snoop Dogg. 0:20:24.720 --> 0:20:28.280 That motherfucker right now fifty years old and still ain't 0:20:28.320 --> 0:20:32.159 broke character. And I really think it's because him and 0:20:32.320 --> 0:20:36.840 Iced Tea are not characters. This is the real them. 0:20:37.080 --> 0:20:39.240 They are just blessed to be in a situation, but 0:20:39.359 --> 0:20:43.480 this is the real them. So that's important to know. 0:20:43.640 --> 0:20:46.520 Too Too Short is the same way when you meet 0:20:46.560 --> 0:20:50.919 Too Short, Iced Tea or Snoop Dogg, there is no representative. 0:20:52.160 --> 0:20:57.200 This is who they are. Their brand is who they are. 0:20:57.400 --> 0:21:01.440 That's why the motherfucker's been successful for third plus fucking gears. 0:21:02.280 --> 0:21:07.680 They have stuck to brand. Ice t ain't never turned 0:21:07.680 --> 0:21:10.159 this back on being a street hustler. This is who 0:21:10.240 --> 0:21:12.840 he is. He's proud of it and the times he 0:21:12.960 --> 0:21:14.680 was when he was done with he changed his life. 0:21:14.920 --> 0:21:18.320 But you'll never hear him condemning it. Snoop is a crip. 0:21:18.520 --> 0:21:21.600 He's never ever not been to crypt Too Short as 0:21:21.600 --> 0:21:25.200 a player You'll never hear too short condemning. You ain't 0:21:25.240 --> 0:21:31.960 a player. You want to know another motherfucker sugar Free. 0:21:34.720 --> 0:21:37.879 Sugar Free to all my motherfucker people that support me 0:21:37.920 --> 0:21:41.159 from the south of the East Coast, y'all might not 0:21:41.320 --> 0:21:44.200 know who sugar Free is. Sugar Free is one of 0:21:44.240 --> 0:21:52.000 the most prolific MC's historically ever from the West Coast. 0:21:52.520 --> 0:21:56.280 DJ Quick producers first album, Tony Lane executive producer his 0:21:56.400 --> 0:21:59.000 first album, Shout out to the OZ Homie Tony Lane, 0:21:59.280 --> 0:22:06.720 Get better, o G. Sugar Freeze brand is pimping. If 0:22:06.720 --> 0:22:08.720 you don't know who sugar Free is, when you hear 0:22:08.760 --> 0:22:11.919 this podcast at the Resolver YouTube, sugar Free, you can 0:22:12.000 --> 0:22:16.520 thank me later. This motherfucker will find a way to 0:22:16.600 --> 0:22:21.879 cuss a bit out. It could be a school teacher 0:22:23.040 --> 0:22:27.480 because that's the brand of pimping. He understands it. Sugar 0:22:27.520 --> 0:22:29.640 Free was a real pimp. I don't think sugar Free 0:22:29.640 --> 0:22:32.920 pimps now. I hope sugar Free is not pimping now. 0:22:33.280 --> 0:22:35.879 I hope most of the rappers who are rapping about 0:22:36.520 --> 0:22:41.480 criminal activities are not doing criminal activities currently. That probably 0:22:41.520 --> 0:22:44.359 wouldn't be wives. But sugar Free is somebody who had 0:22:44.400 --> 0:22:47.639 a ton of years of experience, and I'm one hundred 0:22:47.680 --> 0:22:51.520 and seventeen percent sure because there was a time when 0:22:51.560 --> 0:22:55.600 sugar Free was rapping and pimping still as a successful rapper. 0:22:59.080 --> 0:23:02.679 That is when you stay on brand. Right now, sugar 0:23:02.720 --> 0:23:06.240 Free is making a living, making ten thousand dollars a night. 0:23:07.680 --> 0:23:11.960 He booked every weekend. He's people wanting for features, young 0:23:12.080 --> 0:23:14.560 artists wanting for features. This motherfucker been in the game 0:23:14.600 --> 0:23:20.480 twenty years now, but because his brand has never changed, 0:23:20.920 --> 0:23:24.280 he's stuck to brand. You didn't see no chinks in 0:23:24.320 --> 0:23:27.320 his armor. The closest you came, sugar Free got married, 0:23:28.200 --> 0:23:30.159 and that was a rough time for all the sugar 0:23:30.200 --> 0:23:32.240 Free fans, all the honeyes from the West. I know 0:23:32.280 --> 0:23:34.560 what I'm talking about. When he was posting this lady, 0:23:35.560 --> 0:23:37.359 but when they broke up within that month and he 0:23:37.440 --> 0:23:43.720 was cussing her out, our hero was back, or he 0:23:43.840 --> 0:23:50.160 ro was motherfucking back. I don't want to see too 0:23:50.200 --> 0:23:54.400 short holding the door open for no woman or sugar Free. 0:23:54.600 --> 0:23:56.880 I just don't want to see it because I am 0:23:57.040 --> 0:24:04.359 totally invested in the brand. That's what brands is all about. 0:24:04.800 --> 0:24:07.240 Once you walk through that door in that khaki suit, 0:24:07.920 --> 0:24:10.280 with the motherfucking chucks. I don't the fuck what color 0:24:10.320 --> 0:24:12.280 that Kaki suit or what color them chucks or what 0:24:12.320 --> 0:24:15.919 color them big laces? Is? You better be a motherfucking 0:24:15.960 --> 0:24:20.000 gang member. You better convince me you a gang bomber. 0:24:20.200 --> 0:24:22.600 You better cousin blood me. You better be talking crazy, 0:24:23.000 --> 0:24:24.920 and you're gonna have to ride that shit the whole 0:24:24.960 --> 0:24:28.640 time if I invest in. That's the one thing like 0:24:28.880 --> 0:24:32.120 I said this about Ross, Ross has committed to the role. 0:24:32.920 --> 0:24:37.920 Ross role is obviously false, obviously false. His name is 0:24:38.000 --> 0:24:41.280 Rick Ross. I know Ricky Ross. I know cuz I 0:24:41.320 --> 0:24:43.680 talked to him quite a bit when visiting him in 0:24:43.760 --> 0:24:48.560 federal prison. I'm no cuz. So it's obvious that he's 0:24:48.680 --> 0:24:54.080 not the real Ricky Ross. He was a motherfucking correctional officer. 0:24:54.560 --> 0:24:59.399 Most likely he didn't sell drugs. Maybe he ran off 0:24:59.400 --> 0:25:02.000 a quarter piece, he said too. But he's not really 0:25:02.000 --> 0:25:04.159 a de boy. He definitely didn't know LORI jeg and 0:25:04.240 --> 0:25:09.120 have all these bricks with this job. But he sticks 0:25:09.240 --> 0:25:14.960 to motherfucking character. That motherfucker there, he's Rick Ross the 0:25:15.040 --> 0:25:19.480 whole time. If you talking about cutting trees, cousins, Rick Ross. 0:25:20.080 --> 0:25:25.960 He's the biggest boss a lot of times that shit 0:25:26.080 --> 0:25:28.720 be corny to me, but I still rock with it 0:25:28.760 --> 0:25:31.840 because I'm like this nigga is committed to the motherfucking role. 0:25:32.160 --> 0:25:35.200 So that's one of my top five favorite hip hop 0:25:35.240 --> 0:25:37.800 movies Rick Ross. So I'm gonna watch that movie to 0:25:37.880 --> 0:25:40.080 the end because he's committed to the role. I would 0:25:40.080 --> 0:25:42.879 love to see what that role looks like at sixty. 0:25:43.000 --> 0:25:45.560 I'm sure he'll have it figured out how to make 0:25:45.600 --> 0:25:48.520 it work. I don't think that motherfucker will ever turn 0:25:48.560 --> 0:25:53.680 back to Stanley Roberts again ever a lot. And that's 0:25:53.680 --> 0:25:55.840 what I want for my entertainers, if you want me 0:25:55.880 --> 0:26:02.240 to keep spending my motherfucking money with you. TI did 0:26:02.280 --> 0:26:06.240 a show he was talking to his kids. I genuinely 0:26:06.280 --> 0:26:07.679 think that was a big part of the end of 0:26:07.720 --> 0:26:13.000 his gangster our career. People start hearing TI motherfucker used 0:26:13.000 --> 0:26:15.800 them thirty dollar words. You're supposed to be the track 0:26:15.920 --> 0:26:18.399 king and this, that and the third and you're raising 0:26:18.400 --> 0:26:21.960 your kids and you like a different motherfucker. That is confusing. 0:26:24.640 --> 0:26:28.160 I know it's tough because TI is the real motherfucking deal. 0:26:28.200 --> 0:26:30.320 I know for sure. T I had showed some motherfucking 0:26:30.400 --> 0:26:35.480 rocks for real, for real but for some reason, the 0:26:35.600 --> 0:26:40.120 general population do not think people who sell rocks raise 0:26:40.160 --> 0:26:43.240 their kids. So maybe it's better just to not have 0:26:43.320 --> 0:26:48.000 your kids and all the videos in your public videos, 0:26:48.240 --> 0:26:51.479 in your public posts, keep that shit amongst your family, 0:26:51.960 --> 0:26:55.159 because I think when TI reality show came out, I 0:26:55.240 --> 0:26:57.880