WEBVTT - BLAKE VAN PUTTEN - Mason Jar Mogul 0:00:00.160 --> 0:00:03.600 Hey, guys, welcome to another episode of Eating While Broke. 0:00:03.960 --> 0:00:06.600 I'm your host Coley Witt, and today we have very 0:00:06.680 --> 0:00:10.040 special guest, Blake van Putton in the building. Did I 0:00:10.039 --> 0:00:10.560 say that right? 0:00:10.600 --> 0:00:10.880 You did? 0:00:10.960 --> 0:00:11.160 Yeah? 0:00:11.200 --> 0:00:16.480 I did say that right, owner, founder, creator of fashion 0:00:16.640 --> 0:00:19.320 house brand Sice is in the building. 0:00:19.440 --> 0:00:20.960 Yes, yes, So I'm. 0:00:20.840 --> 0:00:24.239 Really excited to have you. I feel like I did 0:00:24.239 --> 0:00:26.680 the grocery shopping guys, so I know what he's making 0:00:26.760 --> 0:00:31.560 us is extremely healthy and budget friendly. Yes, so go ahead. 0:00:31.560 --> 0:00:33.120 What are you going to have me eating today? 0:00:33.720 --> 0:00:39.000 So today we have overnight oats, very very basic. But 0:00:39.040 --> 0:00:42.000 the good part about it is you can get as 0:00:42.040 --> 0:00:45.400 specific and as curated as you want, depending on your 0:00:45.400 --> 0:00:47.440 budget and how many you're trying to make. 0:00:48.200 --> 0:00:50.879 Oh I thought this was like a yogurt parfe or something. 0:00:51.080 --> 0:00:53.840 It is it is. So. The way it is is 0:00:54.120 --> 0:00:56.320 it has a liquid base which is going to be 0:00:56.360 --> 0:00:58.160 like the oat milk and everything that's in it, and 0:00:58.160 --> 0:01:00.680 then has the oatmeals that absorb it. Then you top 0:01:00.720 --> 0:01:02.720 it with whatever types of like food and everything that 0:01:02.760 --> 0:01:04.760 you want on top of it. So you could get 0:01:04.800 --> 0:01:07.160 as intricate as you want, you could get as basic 0:01:07.200 --> 0:01:07.800 as you want. 0:01:08.440 --> 0:01:10.679 I'm nervous about this dish. But is this now? Is 0:01:10.720 --> 0:01:12.280 this considered vegan? No? 0:01:12.400 --> 0:01:15.080 Huh because of the Greek yogurt. It could be depending 0:01:15.120 --> 0:01:17.400 on your ingredients. But I was using what I had 0:01:17.440 --> 0:01:18.320 in my kitchen. 0:01:18.400 --> 0:01:20.040 Okay, And you ate this when you were broken? 0:01:20.160 --> 0:01:44.199 Yeah. 0:01:44.319 --> 0:01:47.480 See, I was like talking smack when I was buying this. 0:01:47.920 --> 0:01:48.200 Uh. 0:01:48.760 --> 0:01:50.760 I was actually shopping with my dad, and I was like, 0:01:50.920 --> 0:01:54.840 I called bullshit. I called bullshit. He was eating this 0:01:54.920 --> 0:01:58.120 at a Mason Jars, Like, come on, man. But then 0:01:58.560 --> 0:02:00.960 I was driving and I was like, you know, technically 0:02:01.000 --> 0:02:04.320 it could be considered broke because your oats, your honey, 0:02:04.440 --> 0:02:08.880 your chi seeds, they're the staple, right, And I'm guessing 0:02:08.919 --> 0:02:11.600 oat milk doesn't go bad because it wasn't in refrigerated section, 0:02:11.760 --> 0:02:15.040 So the only moving parts of this dish that you 0:02:15.040 --> 0:02:18.040 would have to rotate out would be the fruit and 0:02:18.120 --> 0:02:23.520 the yogurt. So technically, i'm guessing based on this this 0:02:23.520 --> 0:02:27.440 this dish costs me about forty five dollars, guys, and 0:02:27.520 --> 0:02:31.960 that included the Mason jars. So typically I'm guessing this 0:02:32.000 --> 0:02:35.040 could be your breakfast for at least a week, and 0:02:35.080 --> 0:02:38.480 it would probably run you about twelve dollars if you 0:02:38.560 --> 0:02:40.280 already have the staple ingredients. 0:02:40.480 --> 0:02:43.200 Yeah, and for a lot of it. You have a 0:02:43.240 --> 0:02:45.000 lot of this stuff at home. A majority of people 0:02:45.080 --> 0:02:49.040 have well my assasion, they have honey, they have oats, 0:02:49.120 --> 0:02:52.200 they've got some type of like milk or anything like that. 0:02:52.560 --> 0:02:55.040 Any milk work, yeah, any milk can work. I just 0:02:55.080 --> 0:02:56.960 like oat milkause it's a little easier on my stomach. 0:02:57.160 --> 0:03:00.120 But I've used almond milk. I've used two percent and 0:03:00.400 --> 0:03:02.919 anything that's good. And then, just like I was saying before, 0:03:03.200 --> 0:03:05.280 as you want to curate it, make it more special. 0:03:05.320 --> 0:03:07.600 You can make it high protein by putting protein powder 0:03:07.680 --> 0:03:09.480 in it. You can add a lot of stuff. And 0:03:09.480 --> 0:03:10.920 then Mason jars. You could just get them from like 0:03:10.919 --> 0:03:12.880 the dollar store. The fruits are nice. 0:03:13.639 --> 0:03:20.280 Yeah, you can get everythingle all right, But when you 0:03:20.360 --> 0:03:22.560 make these at home, do you make them like on 0:03:22.600 --> 0:03:24.720 the spot, like when you're making cereal, or do you 0:03:24.800 --> 0:03:26.000 like have these in your fridge? 0:03:26.000 --> 0:03:28.320 Why the mason jar? So, the mason jar is good 0:03:28.320 --> 0:03:30.919 because it kind of ferments it, right you. I usually 0:03:30.919 --> 0:03:33.840 make them the night before, so planning a lot of them, 0:03:33.960 --> 0:03:36.240 I'll do my meal prep for the week. So I'll 0:03:36.240 --> 0:03:39.160 make probably about five or six of these in one 0:03:39.360 --> 0:03:41.480 in one go, So it's really really easy to make. 0:03:41.600 --> 0:03:43.800 But that's not the night before. If it's like, you. 0:03:43.760 --> 0:03:46.480 Can still make it like really quickly. It's just the 0:03:46.520 --> 0:03:50.200 flavor absorbs into the oatmeal the longer you wait, so 0:03:50.280 --> 0:03:53.800 it could be really dense and kind of just not 0:03:53.840 --> 0:03:55.600 as hard to eat if you're just like really in 0:03:55.600 --> 0:03:58.520 a quick like punch. But you can also make it 0:03:58.560 --> 0:04:01.080 and plant it out, so the meal that you make 0:04:01.240 --> 0:04:04.000 that night before three days later would be even better 0:04:04.040 --> 0:04:05.880 and even sweeter from like the fruits and like the 0:04:05.880 --> 0:04:08.480 honeys and stuff that absorb into it the longer you wait. 0:04:08.920 --> 0:04:11.640 I'm just genuinely curious if you make it, say I'm 0:04:11.800 --> 0:04:14.440 I'm like, I love this dish. It's fantastic. I'm going 0:04:14.520 --> 0:04:16.600 to make these at home. And I like to meal 0:04:16.680 --> 0:04:19.360 prep on Sundays. I'm a huge meal prepper. Okay, yeah, 0:04:21.520 --> 0:04:24.520 but my whole thing is consistency. Like if I make 0:04:24.560 --> 0:04:26.400 this on a Sunday and I go and eat it 0:04:26.400 --> 0:04:29.839 on a Wednesday, is everything going to be like mushy 0:04:29.839 --> 0:04:30.480 and slimy? 0:04:31.560 --> 0:04:33.960 It depends if you go and put fruit in it 0:04:34.080 --> 0:04:36.320 and stuff, Like the fruit eventually can start to get 0:04:36.320 --> 0:04:38.480 like mushy and things. I'm the type of person that 0:04:38.520 --> 0:04:40.280 I can make something on Sunday and eat the same 0:04:40.320 --> 0:04:43.080 dish over and over and over and over. Yeah, if 0:04:43.120 --> 0:04:47.440 you want to make sure it's not like a crazy consistency, 0:04:47.720 --> 0:04:50.120 you can always put like the fruit in at the end. 0:04:50.200 --> 0:04:51.760 So when you're about to eat it, maybe just like 0:04:51.839 --> 0:04:53.640 Garners shit and put it on, you're going to. 0:04:53.640 --> 0:04:56.120 Say the milk was gonna make it nasty. All right, 0:04:56.200 --> 0:05:00.960 let's how to make it. I'm excited, Mason jars out. 0:05:01.360 --> 0:05:03.039 All right, what's the first ingredient? 0:05:03.240 --> 0:05:05.080 So the first ingredient? You want to put the liquid 0:05:05.160 --> 0:05:08.000 in first. A lot of people put the oats in first, 0:05:08.040 --> 0:05:10.479 but I find that it absorbs easier when you start 0:05:10.520 --> 0:05:13.680 off with the liquid. So, okay, we got the oat milk. 0:05:13.720 --> 0:05:15.120 Care show me how it's done. 0:05:15.440 --> 0:05:16.400 You're making two by the. 0:05:16.360 --> 0:05:22.240 Way, Okay, perfect one's going to be all I display take. 0:05:23.839 --> 0:05:27.880 We're gonna shoot pictures with it because I'm probably gonna 0:05:27.960 --> 0:05:31.200 like this dish and be like this is amazing. All right, 0:05:31.520 --> 0:05:33.960 So we got the oat milk. For the oat milk 0:05:33.960 --> 0:05:34.360 how much? 0:05:34.520 --> 0:05:36.360 So we do like half a cup like. 0:05:36.920 --> 0:05:38.760 Big Mason Jars so use the little ones at home. 0:05:38.760 --> 0:05:40.360 I used the little cheap ones that I just got 0:05:40.400 --> 0:05:43.560 because I got like fifty of them. I've got I 0:05:43.600 --> 0:05:44.799 don't know, I don't. 0:05:44.640 --> 0:05:47.120 Because they were selling the little ones at rouse and 0:05:47.160 --> 0:05:49.400 they were so cute and I was like, we should 0:05:49.400 --> 0:05:51.200 totally get it. But it was like sixteen bucks and 0:05:51.240 --> 0:05:52.360 these Mason jars were. 0:05:52.279 --> 0:05:55.200 Three and I was like, Yeah, the funny thing about 0:05:55.240 --> 0:05:56.799 it is you get so many and then you eventually 0:05:56.800 --> 0:05:59.560 lose the lids and you eventually like lose them and 0:05:59.640 --> 0:06:02.640 put them different places. Yeah, so this is just kind 0:06:02.640 --> 0:06:04.120 of one of those things where you have a whole 0:06:04.160 --> 0:06:06.839 bunch but you kind of don't know where they came from, 0:06:07.000 --> 0:06:08.520 and as long as they're all the same size, you're 0:06:08.520 --> 0:06:08.960 good to go. 0:06:09.400 --> 0:06:11.160 So all right, so we're not going to fill these 0:06:11.160 --> 0:06:12.120 Mason jars ideal? 0:06:12.279 --> 0:06:16.359 No, absolutely not. So it says the measurements on it, 0:06:16.400 --> 0:06:18.599 which is also like a cool little hack. I eyeball 0:06:18.600 --> 0:06:21.799 stuff in general, but I use pretty much half a cup, 0:06:22.279 --> 0:06:24.040 so it's like a two to one ratio. So the 0:06:24.040 --> 0:06:28.720 oatmeal is going on cups today. No, I'm not eyeballing, No. 0:06:28.600 --> 0:06:32.000 No, no, you eat this still to this day or. 0:06:31.960 --> 0:06:38.560 No, sometimes no my stomach for a lot of the 0:06:38.600 --> 0:06:40.920 most part is I've done a lot more stuff of 0:06:40.960 --> 0:06:43.960 being more gluten free and more considerate of it as 0:06:43.960 --> 0:06:46.400 opposed to before I could just kind of have the 0:06:46.440 --> 0:06:47.920 same thing every single day. So I have to be 0:06:47.960 --> 0:06:51.280 a little bit more intentional with what I'm prepping so you. 0:06:51.240 --> 0:06:56.320 Can be like, okay, yeah, have fun. Yeah all right. 0:06:56.880 --> 0:06:59.680 So what was going on in the time of Mason 0:06:59.800 --> 0:07:04.680 jar are cereal whatever be called? Second you add this 0:07:04.839 --> 0:07:09.800 milk to it, I'm I'm nervous. I thought this was 0:07:09.840 --> 0:07:10.320 gonna be a. 0:07:10.280 --> 0:07:15.360 Part fait it kind is at heart right During this time, 0:07:15.560 --> 0:07:19.000 I was I was starting my business up, and I'm 0:07:19.200 --> 0:07:22.280 very as you probably know, like when you start your 0:07:22.320 --> 0:07:24.520 business up, you're very hard on yourself. Where all the 0:07:24.520 --> 0:07:27.040 money goes in that you're making right back into the 0:07:27.040 --> 0:07:30.000 business exactly. So I wasn't investing a lot of it 0:07:30.040 --> 0:07:34.120 into anything else aside from strictly the business and the brand. 0:07:34.160 --> 0:07:36.320 So I didn't have that extra time where I was 0:07:36.680 --> 0:07:38.600 going to the grocery store. I go to the grocery 0:07:38.640 --> 0:07:40.600 store a whole bunch of times a week now, but 0:07:40.760 --> 0:07:43.440 before I was just what do I have on my 0:07:43.440 --> 0:07:45.960 pantry for a couple a week I do. I go twice. 0:07:46.240 --> 0:07:49.400 I go twice, but it's mainly because I forget to 0:07:49.400 --> 0:07:51.120 get everything the first time. 0:07:51.240 --> 0:07:51.560 Yeah ye. 0:07:52.560 --> 0:07:56.480 So nowadays, uh, I'll just go and I have a 0:07:56.520 --> 0:07:58.120 lot of this stuff at the house, so it's fine 0:07:58.120 --> 0:08:01.080 and it's easy to just put together. But when I 0:08:01.160 --> 0:08:03.920 was building my business out, I wasn't getting any haircuts. 0:08:04.000 --> 0:08:05.280 I wasn't like going outside. 0:08:05.320 --> 0:08:07.520 I was just as lovely as you do today. 0:08:07.680 --> 0:08:11.440 Oh man. I was just strictly just deoderant, deodorant in lotion. 0:08:11.640 --> 0:08:12.280 That's that's all. 0:08:12.320 --> 0:08:14.120 I that's right. 0:08:15.640 --> 0:08:15.920 You know what. 0:08:16.040 --> 0:08:19.240 I have a rule on every company I own, because 0:08:19.240 --> 0:08:25.240 I've been an entrepreneur since I was nineteen, especially after 0:08:25.280 --> 0:08:28.600 my first company, I don't take on my second company. 0:08:30.040 --> 0:08:33.480 I don't take a paycheck until year three. I make 0:08:33.559 --> 0:08:37.160 it a rule, absolutely not, and year three the company 0:08:37.200 --> 0:08:39.320 has to have a really nice cash flow to budget 0:08:39.320 --> 0:08:39.760 for the year. 0:08:40.000 --> 0:08:40.680 I like that rule. 0:08:40.880 --> 0:08:45.640 Okay, if I can't cover all the expenses without another 0:08:45.720 --> 0:08:48.520 dime coming in for the year, then absolutely not. 0:08:48.559 --> 0:08:49.079 In my pulling. 0:08:49.160 --> 0:08:53.040 And when I say a paycheck, I mean like it 0:08:53.080 --> 0:08:54.320 can pay the mortgage. 0:08:54.480 --> 0:08:55.240 You know what I'm saying. 0:08:55.360 --> 0:09:00.400 It's not paying for anything outside of like mortgage, gas car, 0:09:00.640 --> 0:09:04.800 you know, and then you know, typically year three and four, 0:09:05.080 --> 0:09:08.360 by four or five, you start to see, oh, she 0:09:08.440 --> 0:09:12.600 has a little bit of money, I'm saying, But yet 0:09:13.080 --> 0:09:16.360 I feel like cash flow is the king and the 0:09:16.480 --> 0:09:20.360 life and death of a company. So definitely, like you're 0:09:20.400 --> 0:09:24.160 pretty much working with like a side hustle and your business. 0:09:24.440 --> 0:09:26.680 But your side hustle is like a full time job, 0:09:26.720 --> 0:09:29.480 and your business is a full time job, and your 0:09:29.520 --> 0:09:32.080 lover and your boyfriend and your cousin and your whatever, 0:09:32.120 --> 0:09:34.040 there is no life. When I meet people that are 0:09:34.160 --> 0:09:37.840 entrepreneurs and like I volunteer, I'm like, yeah, you're not 0:09:37.880 --> 0:09:42.160 there yet. You're not there yet, So pour some oats 0:09:42.160 --> 0:09:43.959 in this because we are going to eat. 0:09:44.000 --> 0:09:44.880 During the episode. 0:09:45.559 --> 0:09:49.040 So the next thing is oats. So you're building SI 0:09:49.200 --> 0:09:50.880 Sprand how long has SIS been around? 0:09:51.520 --> 0:09:54.920 Has been around for four and a half years right now, geez. 0:09:55.000 --> 0:09:55.520 Yeah. 0:09:55.640 --> 0:09:58.160 And to your point earlier, I think it's important to 0:09:58.240 --> 0:10:01.880 note that I am the same way when it comes 0:10:01.880 --> 0:10:03.800 to like paying myself for the business, because I would 0:10:03.840 --> 0:10:06.120 hate to be in a position where the business tanks 0:10:06.200 --> 0:10:09.160 because of my personal wants. When it comes down to 0:10:09.240 --> 0:10:13.440 like a paycheck before, just like waiting that investment in 0:10:13.480 --> 0:10:15.199 the future. Right, So if I knew that I was 0:10:15.240 --> 0:10:17.480 out going getting something crazy to eat for dinner and 0:10:17.840 --> 0:10:20.920 bawling out the first couple of years, year three, we're 0:10:20.960 --> 0:10:24.120 no longer able to stay afloat. It's because of those 0:10:24.160 --> 0:10:26.800 personal reasons. I just like to kind of thug it out. 0:10:27.000 --> 0:10:28.800 Just make sure we keep your head low, keep the 0:10:28.840 --> 0:10:30.960 costs low, and you also get creative. You might start 0:10:31.000 --> 0:10:33.760 off and say, hey, I want to sell a couple 0:10:33.720 --> 0:10:36.080 of items, but then you find out that you completely pivot, 0:10:36.280 --> 0:10:38.320 which is yeah, if that's what our brand did. We 0:10:38.440 --> 0:10:40.600 started with T shirts and hoodies, and then we eventually 0:10:40.840 --> 0:10:41.280 hand back. 0:10:41.440 --> 0:10:47.239 Oh okay, you started there, Okay exactly. Now you can multitest. 0:10:47.320 --> 0:10:50.240 You can do this every time. Every time he starts talking, y'all, 0:10:50.280 --> 0:10:54.200 he's like, he puts down the oats, and I'm like, no, 0:10:54.280 --> 0:10:58.000 we still got to eat on this show. It's okay. 0:10:58.040 --> 0:11:00.600 If you make a mess, I am the being. I'm 0:11:00.679 --> 0:11:03.800 like the I clean kitchens, I do the groceries, I 0:11:03.920 --> 0:11:04.600 wash the fruit. 0:11:04.960 --> 0:11:05.360 Got it. 0:11:07.200 --> 0:11:11.560 But another reason why I think it's important to skip 0:11:11.600 --> 0:11:15.000 payroll is one, yes, you're talking pivots, but two. There's 0:11:15.040 --> 0:11:18.240 nothing worse than having someone that is working for you 0:11:18.600 --> 0:11:21.959 and they're not really making the adequate money, and then 0:11:22.160 --> 0:11:25.319 you messed up the cash flow and you technically can't 0:11:25.320 --> 0:11:28.400 pay them to me, Like everyone has to get paid 0:11:28.440 --> 0:11:31.480 around me, and I don't want to mess around because 0:11:31.559 --> 0:11:33.680 chances are in the beginning, when they're starting out, they're 0:11:33.720 --> 0:11:38.600 not making the type of money that you know they're worth. 0:11:38.960 --> 0:11:42.120 So you have to be a very good employer. You 0:11:42.200 --> 0:11:47.480 have to be extremely you know, gentle, but you also 0:11:47.559 --> 0:11:49.480 got to make sure that when they ask for their money, 0:11:49.960 --> 0:11:53.839 like it's in their pockets immediately. That's the difference between 0:11:53.920 --> 0:11:56.760 them being like, yeah, I guess I'll make a couple 0:11:56.760 --> 0:11:59.760 of bucks, and man, he ain't paid me a two 0:11:59.760 --> 0:12:01.120 weeks again, you know. 0:12:01.559 --> 0:12:04.079 Yeah, there's never been a position where people have asked 0:12:04.120 --> 0:12:06.760 to be paid for me, so I was. I always 0:12:06.840 --> 0:12:09.840 make it a rule and a point that you never 0:12:09.880 --> 0:12:11.559 have to ask me, like, hey, so what's up with 0:12:11.600 --> 0:12:14.040 the money? You'll know ahead of time before working with 0:12:14.040 --> 0:12:17.720 me at all, because I know that people people translate 0:12:17.760 --> 0:12:20.280 that to their work right where I like, I don't 0:12:20.280 --> 0:12:22.240 get paid enough to do this and anything like that 0:12:22.360 --> 0:12:24.880 is nobody will ever say that working with me is 0:12:24.920 --> 0:12:27.160 because we will make sure that you're taking care of 0:12:27.240 --> 0:12:30.080 and anything. The expectations are upfront. And I'm also the 0:12:30.120 --> 0:12:32.960 type of person that's like, if we have enough payroll 0:12:33.040 --> 0:12:35.000 to pay for three people and we have four people 0:12:35.000 --> 0:12:37.000 on the team, I'll take that cut, Like I'll take 0:12:37.040 --> 0:12:38.640 the one hundred percent loss on that and make sure 0:12:38.679 --> 0:12:42.000 everybody else is good, but before myself, because I know I'm 0:12:42.000 --> 0:12:44.520 the one that cares the most about the business compared 0:12:44.520 --> 0:12:46.719 to anybody else. Like anybody else who comes to work 0:12:46.760 --> 0:12:48.920 for us, they will love the company and love everything 0:12:48.960 --> 0:12:50.880 part of it. But I'm going to be the one 0:12:50.880 --> 0:12:53.400 that's putting all my investment in compare to everybody else. 0:12:53.960 --> 0:12:56.640 So what made what's the what a site stand for? 0:12:57.360 --> 0:12:59.120 So are definitely not your initially. 0:12:59.040 --> 0:13:01.880 No, it's not. I went to school at Howard in DC, 0:13:02.240 --> 0:13:05.640 and at Howard, to size something in DC means to 0:13:05.720 --> 0:13:09.360 like hype it up. Yeah, just eyeball it. It means 0:13:09.360 --> 0:13:12.000 to hype something up. And part of CYSE is to 0:13:12.240 --> 0:13:15.439 uplift and celebrate the black community. So we sice it up. 0:13:15.840 --> 0:13:17.720 That's what it is. And then I always write an 0:13:17.720 --> 0:13:20.040 all caps So that's why it looks like an acronym, 0:13:20.040 --> 0:13:20.480 but it's not. 0:13:20.920 --> 0:13:25.040 Okay, so you've sized it up. So you started with clothing. 0:13:24.880 --> 0:13:28.040 Yes, we started clothing back in twenty twenty. We started 0:13:28.120 --> 0:13:31.679 with the murder of George Floyd. We felt as if 0:13:32.160 --> 0:13:35.080 we were operating as an agency, and as an agency, 0:13:35.120 --> 0:13:37.040 we were creating clothing, so if you wanted to make 0:13:37.080 --> 0:13:40.840 something for like your show, we could create the start 0:13:40.920 --> 0:13:43.400 to finish, from the designs to the websites everything. We 0:13:43.400 --> 0:13:47.880 felt as if George Floyd was murdered, that's literally not 0:13:48.040 --> 0:13:50.040 helpful for us to just make like T shirts for 0:13:50.080 --> 0:13:53.200 you guys. So we pivoted to be more for the 0:13:53.200 --> 0:13:55.640 community and we donated to the first organization, which was 0:13:55.679 --> 0:13:58.559 Anti Racism Fund. So after all of that, we came 0:13:58.600 --> 0:14:01.600 out with the first collection called Tech Black People donated 0:14:01.679 --> 0:14:04.680 all the proceeds to different nonprofit organizations that were focused 0:14:04.679 --> 0:14:06.319 on celebrating the black community. 0:14:06.360 --> 0:14:08.400 And this is around when George Floyd. So you was 0:14:08.440 --> 0:14:10.760 giving up a lot of money, all of it. Yeah, 0:14:12.080 --> 0:14:17.200 and you just was signing a money yeah. Yeah, And 0:14:17.240 --> 0:14:19.840 the devil wasn't like, hey man, you shouldn't want to 0:14:19.840 --> 0:14:21.680 go to don a seventy percent because during that time, 0:14:21.760 --> 0:14:23.120 I'm sure that was a lot of money. 0:14:23.480 --> 0:14:26.240 It was a it was a dark time. I felt 0:14:26.280 --> 0:14:31.280 as if a lot of times where people felt I 0:14:31.320 --> 0:14:34.440 felt so hopeless. During that time, I would come into 0:14:35.200 --> 0:14:39.120 just environment of people not understanding what it's like carrying 0:14:39.200 --> 0:14:43.240 the burden of not knowing somebody and feeling the pain 0:14:43.280 --> 0:14:46.080 of his death and like his murder that I just 0:14:46.240 --> 0:14:48.440 didn't know what else to do, and I felt like 0:14:48.560 --> 0:14:50.680 everything I was doing I had a guilty conscious that 0:14:50.720 --> 0:14:53.840 I wanted to pivot and I wanted to do it 0:14:53.880 --> 0:14:55.880 in my own way. So all of that money, it 0:14:55.920 --> 0:14:59.280 was never a thought to me about how it could 0:14:59.280 --> 0:15:01.480 be a business out of it. It was really a 0:15:01.560 --> 0:15:04.400 side project. I was trying to do the agency side 0:15:04.400 --> 0:15:07.160 first because I was helping these black owned businesses with 0:15:07.240 --> 0:15:10.440 their production of clothing. So it was very easy because 0:15:10.480 --> 0:15:12.760 I saw other people involved in things, and I'm very 0:15:12.920 --> 0:15:16.080 much big supporter of if somebody's better in something, I'm 0:15:16.080 --> 0:15:18.200 gonna let them do that. Yeah, And there were different 0:15:18.240 --> 0:15:21.320 organizations that are very strong within the community. The I'm like, 0:15:21.360 --> 0:15:23.360 let's just donate all the proceeds, because if I tried 0:15:23.400 --> 0:15:26.280 to start the organization up that's trying to help the 0:15:26.320 --> 0:15:29.240 Black community specifically, I didn't have the pillars and the 0:15:29.280 --> 0:15:32.440 structures that these other companies and organizations had. 0:15:32.720 --> 0:15:35.480 So is that why you call it a fashion house? 0:15:35.520 --> 0:15:40.240 Because you initially started as like a creator of clothing 0:15:40.320 --> 0:15:45.920 for different brands exactly particular in particularly slice like in 0:15:45.960 --> 0:15:47.520 the black community. 0:15:47.240 --> 0:15:50.360 Exactly to help build the branches out. If you think 0:15:50.400 --> 0:15:52.880 of an entity, and the entity like branches out where 0:15:52.880 --> 0:15:55.560 we have the agency side of it, we have the 0:15:55.560 --> 0:15:58.520 clothing side of it. Everything around it is its own 0:15:58.720 --> 0:16:02.240 entity in its own face. Where the fashion house aspect 0:16:02.280 --> 0:16:04.360 of it we go beyond just like a T shirt. 0:16:04.680 --> 0:16:07.120 We started with that in mind, but there's so much 0:16:07.160 --> 0:16:09.800 that goes into it. Even when we were talking earlier 0:16:09.840 --> 0:16:11.880 about what goes into like a five dollars T shirt 0:16:12.000 --> 0:16:16.880 versus actually construction of the shirt, from like the overall 0:16:16.880 --> 0:16:18.880 grading of a shirt to the fit of it, there's 0:16:18.920 --> 0:16:20.840 a lot more that people don't really think about, and 0:16:20.880 --> 0:16:23.640 I want that to be the business. So a fashion 0:16:23.680 --> 0:16:25.920 house celebrates where it's not just oh yeah, we have 0:16:25.920 --> 0:16:28.560 a clothing brand. It's not just another clothing brand. It's 0:16:28.640 --> 0:16:32.480 focused on the purchase you make goes beyond the items 0:16:32.480 --> 0:16:34.680 that we have. We have statement pieces, but it goes 0:16:34.720 --> 0:16:36.760 deeper than that, and people can feel that in the 0:16:36.800 --> 0:16:37.680 clothing that they wear. 0:16:38.360 --> 0:16:42.280 So but now if someone buys the Protect Black Women 0:16:42.400 --> 0:16:45.200 bag or the Protect Black People back, do those proceeds 0:16:45.280 --> 0:16:47.240 actually go to SISE now or do they still go 0:16:47.280 --> 0:16:48.280 to Anti Racism? 0:16:48.760 --> 0:16:51.360 So that was a partnership with the organization when we 0:16:51.360 --> 0:16:54.080 first started with Anti Racism Fund. Now we do a 0:16:54.120 --> 0:16:58.040 lot of contributions externally and internally for our proceeds. So 0:16:58.560 --> 0:17:01.720 a purchase of a size back, the campaigns that will 0:17:01.760 --> 0:17:06.640 produce will hire like black photographers, videographers, editors, producers, social 0:17:06.720 --> 0:17:09.280 media managers, the set and the crew will be like 0:17:09.320 --> 0:17:12.080 focused on the black community. We also do like in 0:17:12.280 --> 0:17:15.280 kind donations where we're working with organizations now within like 0:17:15.359 --> 0:17:17.520 Los Angeles and the US to help like uplift and 0:17:17.520 --> 0:17:21.719 celebrate the community. To date, we've donated over sixty thousand 0:17:21.720 --> 0:17:24.360 dollars in products to different black owned organizations and eighty 0:17:24.400 --> 0:17:27.520 thousand dollars monetarily to different orgs. So we take like 0:17:27.600 --> 0:17:30.879 part of the proceeds from the sales to do that. 0:17:31.000 --> 0:17:33.080 And then the way we operate, like our team is 0:17:33.119 --> 0:17:36.959 completely like black lad and just we focus on just 0:17:37.119 --> 0:17:40.159 celebrating and all in all building the community around us. 0:17:40.520 --> 0:17:43.320 Nice. Yeah, we got milk, yeah, oh. 0:17:43.720 --> 0:17:46.280 Yes, you want to stir it a little bit though, Oh, 0:17:46.400 --> 0:17:48.239 I got to stir it just a little bit so 0:17:48.280 --> 0:17:49.640 that way it can like absorb it. 0:17:50.320 --> 0:17:52.080 Do I really want it to absorb it? 0:17:52.119 --> 0:17:52.320 Though? 0:17:52.400 --> 0:17:54.000 I feel like I put way too many. 0:17:54.119 --> 0:17:55.920 It's gonna be too It's gonna be too much on 0:17:55.960 --> 0:17:59.080 the stomach. If you're just like eating it, it's. 0:17:58.840 --> 0:17:59.679 Gonna be mushy. 0:18:00.480 --> 0:18:01.240 Nah. 0:18:02.000 --> 0:18:03.400 I have no idea what I'm doing. 0:18:03.480 --> 0:18:04.840 Guys, you're doing good? 0:18:05.040 --> 0:18:07.480 All right? Do I have too many oats? Is it 0:18:07.520 --> 0:18:08.159 supposed to be this? 0:18:08.359 --> 0:18:10.560 Like this? You can always add more like if it's 0:18:10.560 --> 0:18:12.800 not working out, we can always add more more oat milk. 0:18:13.200 --> 0:18:19.600 Okay, So their mine looks all cereal esque. Yeah, just 0:18:19.640 --> 0:18:21.440 so you know, I'm not a huge fan of oatmeal. 0:18:21.920 --> 0:18:23.760 It looks like a little granola bur aunt. 0:18:24.080 --> 0:18:26.479 Yeah, except for it doesn't have anything sweet in it. 0:18:27.440 --> 0:18:27.760 Yeah. 0:18:27.920 --> 0:18:29.720 Yeah, all right, what's the next step. 0:18:29.800 --> 0:18:31.919 So the next thing that we'll do is we'll add 0:18:32.640 --> 0:18:35.160 y yogurt that'll give. 0:18:34.960 --> 0:18:36.600 It more of a Is there a reason why we 0:18:36.640 --> 0:18:37.520 have vanilla flavored? 0:18:38.440 --> 0:18:39.760 So that way you don't have to addohole bunch of like 0:18:39.760 --> 0:18:42.280 sweeteners and stuff. It gives it its flavor without having 0:18:42.400 --> 0:18:44.200 like ado whole bunch of sugar and stuff that comes 0:18:44.240 --> 0:18:44.600 with it. 0:18:45.080 --> 0:18:46.560 Here, you want to use different spoons? 0:18:47.000 --> 0:18:49.920