WEBVTT - The New Era in Athlete Sponsorship

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:00:11.920 --> 0:00:15.840
<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership.

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<v Speaker 1>I'm Christy nom the United States Secretary of Homeland Security.

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<v Speaker 1>Under President Trump, attempted illegal border crossings are at the

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<v Speaker 1>lowest levels ever recorded, and over one hundred thousand illegal

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<v Speaker 1>aliens have been arrested. If you are here illegally, your

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<v Speaker 1>next you will be fined nearly one thousand dollars a day, imprisoned,

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<v Speaker 1>and deported.

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<v Speaker 2>You will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally.

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<v Speaker 2>Do what's right. Leave now.

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<v Speaker 1>Under President Trump, America's laws, border and families will be protected.

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<v Speaker 3>Sponsored by the United States Department of Homeland Security.

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<v Speaker 4>You're representing him, and now you're working on a professional

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<v Speaker 4>career as well. Right at the point where he's about

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<v Speaker 4>to come back.

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<v Speaker 5>Exactly Wow, and the agent you took a test to

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<v Speaker 5>think test right, Okay, so you become an agent. You

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<v Speaker 5>said that he doesn't get an extension, right, So now

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<v Speaker 5>he's a free agent at that point in time.

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<v Speaker 6>So yeah, one more year on this contract, which was

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<v Speaker 6>an option year.

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<v Speaker 7>Yeah he played that.

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<v Speaker 6>Yea, that would have been the twenty two to twenty

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<v Speaker 6>three was his option year.

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<v Speaker 4>Yeah, so he took the option. He played, and then

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<v Speaker 4>we saw traded traded to Dallas.

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<v Speaker 7>But he got traded mid season.

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<v Speaker 4>Yeah, yeah, he got traded. But so as that process

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<v Speaker 4>is happening, that's on the court. But Nike, I mean,

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<v Speaker 4>this is a premier athlete. Like we went over, there's

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<v Speaker 4>obviously Jordan and Jordan Brand and then it's Kobe and

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<v Speaker 4>then it's like Lebron Kai kd. What are those conversations

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<v Speaker 4>like because this is one of the premier athletes, his

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<v Speaker 4>uncle Drew, this is the top selling shoe.

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<v Speaker 3>Kids love it.

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<v Speaker 6>His shoes were still selling. At the same time the

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<v Speaker 6>shoes were still selling. We were in conversations, well, we

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<v Speaker 6>hadn't really started at that point about what the next

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<v Speaker 6>steps would be, if he was going to remain a

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<v Speaker 6>signature athlete or not, in what way they wanted to

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<v Speaker 6>continue that. We hadn't even started that yet his shoes were.

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<v Speaker 7>So they're definitely on board, We're.

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<v Speaker 6>Already I wouldn't say they were fully on board. I

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<v Speaker 6>think that internally, like within every company, everybody had issues

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<v Speaker 6>with there were people that were, I'm pro vaccination and

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<v Speaker 6>people that were I'm anti vaccination, and so I think

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<v Speaker 6>that probably within and I don't know this to be true,

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<v Speaker 6>within those Nike walls, there were people that said, Hey,

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<v Speaker 6>you're forcing me to get vaccinated, but you have a

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<v Speaker 6>signature athlete that isn't vaccinated. What kind of messaging is

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<v Speaker 6>that sending. So I'm sure you know everybody, it was

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<v Speaker 6>a full coal time for every company, just having the

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<v Speaker 6>conversation about vaccine versus non vaccination.

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<v Speaker 5>So he makes it through that and now he's playing

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<v Speaker 5>for the nets, and then something else happens. So he

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<v Speaker 5>shares a link to a documentary and that causes another

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<v Speaker 5>firestorm and he gets suspended indefinitely. And okay, so now

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<v Speaker 5>NBA punishing the broken nets, punishing them. But now the

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<v Speaker 5>Nike situation starts to unravel because now Nike at some

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<v Speaker 5>point steps away from him. Right, was he up for

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<v Speaker 5>a new contract or did they just terminate the current contract?

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<v Speaker 5>He was up for a new contract. It just so

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<v Speaker 5>happened out timing was at the same time at the

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<v Speaker 5>same time, So they didn't technically terminate him. They just

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<v Speaker 5>didn't knew They did nothing essentially, Yeah, to extend that

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<v Speaker 5>contract essentially, how was okay? So how was that? That

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<v Speaker 5>was another obviously very high profile news story. How was

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<v Speaker 5>that for you and for him going through that?

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<v Speaker 6>I think what he wanted and perhaps what he would

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<v Speaker 6>have wanted from Nike, I don't know if Nike would

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<v Speaker 6>have been able to give it to him, because he

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<v Speaker 6>wanted a lot more creative control, he wanted a lot

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<v Speaker 6>more equity, he wanted higher commission, like there were there

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<v Speaker 6>were things that he wanted that I honestly think that

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<v Speaker 6>just was not within Nike's ecosystem to provide or to give.

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<v Speaker 4>So, regardless of the situation it was Nike, he still

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<v Speaker 4>not might have been home for you guys anyway exactly.

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<v Speaker 7>Yeah. I think he tweeted and said that he didn't

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<v Speaker 7>like to shoot they had put.

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<v Speaker 4>Out it was a deniging, uh the Eights.

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<v Speaker 5>Yeah, but how but how was the from getting suspended?

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<v Speaker 7>How is that dealing? Once again? Now you gotta deal

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<v Speaker 7>with the Brooklyn nuts, you gotta deal with the NBA.

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<v Speaker 5>He had to go meet with the commissioner and a

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<v Speaker 5>bunch of others, tough community service and different things at HLA.

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<v Speaker 5>How is that because he just went through something previously

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<v Speaker 5>with COVID, now he's going something going through something completely different,

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<v Speaker 5>but another thing less than a year later.

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<v Speaker 7>So how was that for you guys going through that difficult?

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<v Speaker 6>It was. It was a very very difficult moment and

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<v Speaker 6>I think that to really dev into.

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<v Speaker 4>This episode is brought to you by P and C Bank.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership. I'm Christy Nohm, the.

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<v Speaker 1>United States Secretary of Homeland Security. Under President Trump, attempted

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<v Speaker 1>illegal border crossings are at the lowest levels ever recorded,

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<v Speaker 1>or one hundred thousand illegal aliens have been arrested. If

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<v Speaker 1>you were here illegally, your next you will be fine

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<v Speaker 1>nearly one thousand dollars a day, imprisoned and deported.

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<v Speaker 2>You will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally.

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<v Speaker 2>Do what's right. Leave now.

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<v Speaker 1>Under President Trump, America's laws, border and families will.

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<v Speaker 3>Be protected sponsored by the United States Department of Homeland Security.

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<v Speaker 6>To that detail, I don't want him to be here

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<v Speaker 6>to really talk it through because there was so many

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<v Speaker 6>nuances there that I think when you really hear the

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<v Speaker 6>real story behind it, it'll make it'll make your jaw drop.

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<v Speaker 4>You have probably one of the most intensifying first years

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<v Speaker 4>on the job very much. Maybe ever right you're talking

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<v Speaker 4>about that the shoe contract negotiation and be a contract negotiation,

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<v Speaker 4>suspensions world, pandemics like all that's happening in your first year.

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<v Speaker 4>So we're at the point where you know, we're looking

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<v Speaker 4>at from a financial standpoint, and some of the things

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<v Speaker 4>that you want from a shoe deal, it's.

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<v Speaker 7>Not going to happen. Perhaps that night.

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<v Speaker 4>Are other shoe companies reaching out and offering because I

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<v Speaker 4>know we land and we'll get to that. Are other

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<v Speaker 4>shoe companies reaching out and saying, this is a prize

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<v Speaker 4>free agent. From an athletic endorsement standpoint, we should go

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<v Speaker 4>ahead and try to sign them.

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<v Speaker 6>Initially, we wanted to go independent, okay, And we had

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<v Speaker 6>a lot of conversations with being a real independent shoe brand,

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<v Speaker 6>and I sort of made the decision collectively with his

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<v Speaker 6>dad that that probably wasn't the best route because building

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<v Speaker 6>a shoe and building a performance shoe on the court

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<v Speaker 6>where his feet are your most valuable asset, was something

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<v Speaker 6>that we were just really worried about from just being

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<v Speaker 6>an dependent brand, just having all of the resources, the

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<v Speaker 6>tools and everything to make sure that his feet were protected.

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<v Speaker 6>We want him to have a very long career, and

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<v Speaker 6>so we didn't want to jump out and say, hey,

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<v Speaker 6>we're going to do this independent and we produce a

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<v Speaker 6>shoe that just couldn't.

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<v Speaker 5>Stand well you did you ever look at the big

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<v Speaker 5>ball of brand and what happened with that as something.

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<v Speaker 4>That was as you said, that study, because I mean

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<v Speaker 4>they said that, I don't know if it's true or not.

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<v Speaker 7>Shout out to Lonzo.

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<v Speaker 5>He came to investments, but they say one of the

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<v Speaker 5>reasons why he's hurt is because of the shoe. I

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<v Speaker 5>don't know if that's true.

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<v Speaker 7>It broke down. I don't know.

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<v Speaker 6>I don't know, and you know, I don't I just

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<v Speaker 6>I think that when you think about performance and the

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<v Speaker 6>way he moves in the angles in which he moves

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<v Speaker 6>on the court. And remember I talked about, you know,

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<v Speaker 6>your research and you study, being independent and just basically

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<v Speaker 6>producing a shoe that can achieve that mechanism was something

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<v Speaker 6>that we all were really concerned about. There's something that

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<v Speaker 6>you can kind of build a plane while flying it.

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<v Speaker 6>This wasn't one of them, and this was one of

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<v Speaker 6>them that we just didn't want to take that that

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<v Speaker 6>that chance on and that's just being honest.

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<v Speaker 4>So you end up with at Edna right, No, Ante,

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<v Speaker 4>I'm sorry, Answa. And so this is interest it because

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<v Speaker 4>this is now I'm looking at this as a global play,

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<v Speaker 4>right like they have at the time. Well, Dwayne Wade

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<v Speaker 4>was there. Who's who's at Uh Clay Thompson, That's what

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<v Speaker 4>it was. Are you watching how he's structuring his deal

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<v Speaker 4>and and looking at this is completely independent. We want

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<v Speaker 4>to have a global brand. This is a company that

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<v Speaker 4>I think we can partner with.

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<v Speaker 6>Yeah, So we took the time to kind of figure

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<v Speaker 6>out what did we really want an a shoe deal.

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<v Speaker 6>So before we even you know, when it was Nike

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<v Speaker 6>was done, it was like, what is what's important? So

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<v Speaker 6>it was creativity, it was price point, quality, products of

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<v Speaker 6>other things. And so when we started to have the

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<v Speaker 6>conversations with Anton a few other companies, it was really

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<v Speaker 6>about us creating our own contract because we didn't want

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<v Speaker 6>something that was really a traditional contract where it was

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<v Speaker 6>like you just get royalties and you get a base

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<v Speaker 6>commission and you walk away. We wanted something that had

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<v Speaker 6>a lot more ownership for us because we knew that

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<v Speaker 6>once we put Kai in the lab, we knew what

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<v Speaker 6>he was going to create. At the end of the day,

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<v Speaker 6>we wanted something that gave us real equity, that gave

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<v Speaker 6>us a real opportunity to control the narrative and do

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<v Speaker 6>something really different. We wanted something that was international, and

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<v Speaker 6>we wanted something that we could also use as a springboard.

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<v Speaker 6>So we knew that in China his shoes were very successful,

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<v Speaker 6>So it just made sense right when we looked at

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<v Speaker 6>if we thought about what part of the world were

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<v Speaker 6>his number one sales, it was China. So we immediately

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<v Speaker 6>kind of stood there and said, what can we build

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<v Speaker 6>here and expand?

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership. I'm Christy Noman, the.

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<v Speaker 1>United States Secretary of Homeland Security. Under President Trump, attempted

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<v Speaker 1>illegal border crossings are at the lowest levels ever recorded,

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<v Speaker 1>and over one hundred thousand illegal aliens have been arrested.

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<v Speaker 1>If you are here illegally your next you will be

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<v Speaker 1>fine nearly one thousand dollars a day, imprisoned, and deported.

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<v Speaker 2>You will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally.

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<v Speaker 2>Do what's right. Leave now.

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<v Speaker 1>Under President Trump America's Law Cause border and families will

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<v Speaker 1>be protected.

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<v Speaker 3>Sponsored by the United States Department of Homeland Security,