1 00:00:00,840 --> 00:00:04,000 Speaker 1: Hey everyone, it's Josh and for this week's select, I 2 00:00:04,080 --> 00:00:07,800 Speaker 1: picked our episode on Planned Obsolescence. It's the one where 3 00:00:07,840 --> 00:00:10,320 Speaker 1: Chuck and I turned into old fogies and start griping 4 00:00:10,320 --> 00:00:12,640 Speaker 1: about how things today aren't as good as they used 5 00:00:12,680 --> 00:00:15,600 Speaker 1: to be, but it turns out that we're right. It's 6 00:00:15,600 --> 00:00:18,799 Speaker 1: one of the more eye opening and maddening episodes, and 7 00:00:18,840 --> 00:00:21,000 Speaker 1: hopefully it'll shine a bit of light on one of 8 00:00:21,040 --> 00:00:26,079 Speaker 1: the more wasteful aspects of our global mechanism. I just 9 00:00:26,120 --> 00:00:29,040 Speaker 1: made that turn up, So sit back and check it out. 10 00:00:32,240 --> 00:00:35,040 Speaker 1: Welcome to Stuff you Should Know, a production of I 11 00:00:35,120 --> 00:00:44,280 Speaker 1: Heart Radio. Hey, and welcome to the podcast. I'm Josh Clark, 12 00:00:44,360 --> 00:00:46,960 Speaker 1: and there's Charles W. Chuck Bryan over there, and there's 13 00:00:47,040 --> 00:00:49,919 Speaker 1: Jerry over there. So this is Stuff you should know. 14 00:00:51,440 --> 00:00:55,840 Speaker 1: Built a break edition? Okay, I didn't. I was not 15 00:00:55,840 --> 00:00:57,680 Speaker 1: paying attention when you said which one we were doing, 16 00:00:58,280 --> 00:01:00,760 Speaker 1: and I thought, you know what, just gonna pick up 17 00:01:00,760 --> 00:01:04,280 Speaker 1: on the clues. Wow, right right out of the gate. 18 00:01:04,319 --> 00:01:06,400 Speaker 1: When did you have it? When I said, um, there's 19 00:01:06,480 --> 00:01:10,200 Speaker 1: Charles W. Chuck Bryant planned to break? Okay, got that 20 00:01:10,280 --> 00:01:13,880 Speaker 1: was pretty sharp, Chuck, hey man. After the eleven as years, 21 00:01:14,680 --> 00:01:16,959 Speaker 1: it's as easy as that. You can read my mind. 22 00:01:17,080 --> 00:01:21,399 Speaker 1: So let's talk about the civil Air Patrol. He just 23 00:01:21,480 --> 00:01:24,920 Speaker 1: threw me off. Luckily it wasn't enough for me to 24 00:01:24,959 --> 00:01:27,720 Speaker 1: stop and correct you. Though. I'm excited about this one 25 00:01:27,760 --> 00:01:30,840 Speaker 1: because planned obsolescence is one of those things that's, uh, 26 00:01:32,480 --> 00:01:35,959 Speaker 1: I think just annoying to people like us. Were you 27 00:01:36,200 --> 00:01:39,760 Speaker 1: were you raised with the idea of planning planned obsolescence? Like, 28 00:01:39,840 --> 00:01:42,600 Speaker 1: were you aware of it when you were younger? No? 29 00:01:42,920 --> 00:01:45,960 Speaker 1: Because when I was a kid, things seemed to last longer. 30 00:01:46,920 --> 00:01:50,960 Speaker 1: I had the same refrigerator my entire life as a child, 31 00:01:51,600 --> 00:01:55,520 Speaker 1: same metallic p refrigerator. We even got it like refaced, 32 00:01:55,720 --> 00:01:59,440 Speaker 1: Like that's how long you could have an appliance like that. 33 00:01:59,560 --> 00:02:02,760 Speaker 1: It's like the styles have changed, so just get a 34 00:02:02,800 --> 00:02:06,520 Speaker 1: new front for it. That's astounding, man, I didn't even 35 00:02:06,560 --> 00:02:08,400 Speaker 1: know that you could do that. Yeah, I mean, I 36 00:02:08,440 --> 00:02:11,360 Speaker 1: doubt if you still can know, but I definitely can't. Ye. 37 00:02:11,480 --> 00:02:13,280 Speaker 1: Back then, they were like, yeah, this is a fifty 38 00:02:13,320 --> 00:02:17,160 Speaker 1: year fridge, so every years, get a new thing on 39 00:02:17,240 --> 00:02:20,799 Speaker 1: the front. Yeah. Well, if you're sitting there going a 40 00:02:20,960 --> 00:02:25,239 Speaker 1: good When Chuck said fifty year fridge, that's okay. That's 41 00:02:25,280 --> 00:02:28,040 Speaker 1: the world. We live in now. The point is it 42 00:02:28,080 --> 00:02:31,639 Speaker 1: didn't used to be that way. UM. Things used to 43 00:02:31,760 --> 00:02:36,200 Speaker 1: last forever and ever, right, So what changed? That's a 44 00:02:36,240 --> 00:02:38,440 Speaker 1: big question that's on people's mind. And what a lot 45 00:02:38,440 --> 00:02:43,720 Speaker 1: of people point to is something called planned obsolescence UM, 46 00:02:43,760 --> 00:02:46,400 Speaker 1: which is pretty straightforward if you think about It's basically 47 00:02:47,080 --> 00:02:53,079 Speaker 1: UM companies deliberately making their products UM so that they 48 00:02:53,200 --> 00:02:57,040 Speaker 1: last a shorter amount of time in order to make 49 00:02:57,120 --> 00:02:59,919 Speaker 1: you the consumer, have to go back and buy an 50 00:03:00,000 --> 00:03:04,000 Speaker 1: other one much more UM, much sooner than you normally 51 00:03:04,000 --> 00:03:07,160 Speaker 1: would have if the things were built to last longer. Yeah, 52 00:03:07,240 --> 00:03:09,120 Speaker 1: and there are a lot of ways that this can 53 00:03:09,160 --> 00:03:11,679 Speaker 1: go down. It's not always just like hey, build it 54 00:03:11,760 --> 00:03:14,440 Speaker 1: cheap or build it out of creuddy materials, but that 55 00:03:14,600 --> 00:03:18,720 Speaker 1: is certainly one way to do it. UM. Obviously, the 56 00:03:18,880 --> 00:03:23,080 Speaker 1: you know, with smartphones and the technology UH sector of 57 00:03:23,080 --> 00:03:25,120 Speaker 1: the world, that's where you really hear a lot about 58 00:03:25,160 --> 00:03:28,600 Speaker 1: this because, UM, I know a lot of people have 59 00:03:28,639 --> 00:03:32,440 Speaker 1: been frustrated with smartphones and the fact that like, hey, 60 00:03:32,480 --> 00:03:35,360 Speaker 1: maybe I want to go five years with a smartphone 61 00:03:35,840 --> 00:03:39,760 Speaker 1: and not have a new update, make it slow, or 62 00:03:39,880 --> 00:03:43,680 Speaker 1: not have my battery not work after three years and 63 00:03:43,720 --> 00:03:46,600 Speaker 1: stuff like that, Right, And I mean, like it shouldn't 64 00:03:46,640 --> 00:03:49,640 Speaker 1: have to be like an identity statement to have to 65 00:03:49,760 --> 00:03:52,240 Speaker 1: keep a phone for five years, like you're swimming against 66 00:03:52,320 --> 00:03:55,320 Speaker 1: the current or sticking it to the man. Like you 67 00:03:55,320 --> 00:03:57,240 Speaker 1: should just be able to keep your phone for as 68 00:03:57,880 --> 00:04:01,080 Speaker 1: long as you like and it's still not only continue 69 00:04:01,120 --> 00:04:04,320 Speaker 1: to work, but also to be like compatible with the 70 00:04:04,360 --> 00:04:07,440 Speaker 1: rest of the world going on around it. That's just 71 00:04:07,520 --> 00:04:09,720 Speaker 1: that's just not the way, that's not the case. That's 72 00:04:09,760 --> 00:04:12,520 Speaker 1: just not how things are made, especially in the technology sector, 73 00:04:12,600 --> 00:04:15,880 Speaker 1: like you were saying, right, and here's the thing is, 74 00:04:15,960 --> 00:04:19,880 Speaker 1: it's like this is something that a company is not 75 00:04:19,920 --> 00:04:24,240 Speaker 1: going to admit to. Um, it's not against the law. Uh. 76 00:04:24,320 --> 00:04:26,440 Speaker 1: Some people say it's a myth and it's just like 77 00:04:26,600 --> 00:04:30,679 Speaker 1: tinfoil hat territory. Um. Other people say, no, it clearly 78 00:04:30,720 --> 00:04:35,000 Speaker 1: totally happens. And then other people even say, yeah, it happens. 79 00:04:35,000 --> 00:04:38,000 Speaker 1: But this is great for the economy to keep people 80 00:04:38,080 --> 00:04:41,400 Speaker 1: making stuff all the time. Right. So there's this idea 81 00:04:41,400 --> 00:04:45,200 Speaker 1: of you know, is planned obsolescence a real thing? And 82 00:04:45,240 --> 00:04:47,640 Speaker 1: if it is real, because I think you kind of 83 00:04:47,640 --> 00:04:50,520 Speaker 1: touched on it with that third group, some people are like, yeah, 84 00:04:50,520 --> 00:04:54,559 Speaker 1: it is real, but it's not like deliberate and out 85 00:04:54,600 --> 00:04:57,599 Speaker 1: of like a sense of avarice or exploitation. It's just 86 00:04:57,680 --> 00:05:01,520 Speaker 1: kind of part of the world we live in these stays. Um. 87 00:05:01,560 --> 00:05:03,080 Speaker 1: I think a lot of people that are like, no, 88 00:05:03,360 --> 00:05:05,600 Speaker 1: it is real, and it is deliberate, and it is 89 00:05:05,680 --> 00:05:09,240 Speaker 1: out of avarice, and it stinks. It does stink. We'll 90 00:05:09,279 --> 00:05:13,520 Speaker 1: find that there's a lot there's a lot wrong with it, right. Yeah, So, uh, 91 00:05:13,720 --> 00:05:17,000 Speaker 1: this this early light bulb story is pretty interesting. Um, 92 00:05:17,120 --> 00:05:21,280 Speaker 1: way back when Thomas Edison invented a light bulb in 93 00:05:21,360 --> 00:05:23,880 Speaker 1: the late eighteen hundreds that people could use in their homes, 94 00:05:24,720 --> 00:05:28,920 Speaker 1: he used carbon filaments which were eight times thicker than 95 00:05:29,120 --> 00:05:33,599 Speaker 1: the tungsten filaments that came like later, like three decades later. 96 00:05:34,160 --> 00:05:38,000 Speaker 1: So these things lasted a long time and they were 97 00:05:38,040 --> 00:05:41,360 Speaker 1: built to last. And I can't believe I'm forty eight 98 00:05:41,440 --> 00:05:45,200 Speaker 1: years old and I never had heard of the Centennial light, 99 00:05:45,960 --> 00:05:48,640 Speaker 1: which is a lightbulb from nineteen o one that is 100 00:05:48,680 --> 00:05:52,400 Speaker 1: still working in California. Yeah, and a fire station in California, 101 00:05:52,400 --> 00:05:54,400 Speaker 1: and it's on almost all the time. It's not like 102 00:05:54,920 --> 00:05:57,840 Speaker 1: they turn it off for thirty five years at a stretch. Now, 103 00:05:57,880 --> 00:05:59,880 Speaker 1: you probably wouldn't want to turn it off at this point, 104 00:06:00,000 --> 00:06:02,920 Speaker 1: would pay Probably not. That's probably the only reason it's 105 00:06:02,960 --> 00:06:05,200 Speaker 1: working is because it doesn't know. It doesn't have to. 106 00:06:06,000 --> 00:06:09,000 Speaker 1: They've got like the Scotch tape over the light switch 107 00:06:09,440 --> 00:06:13,760 Speaker 1: with like do not turn off. It's dim now though, 108 00:06:14,040 --> 00:06:17,040 Speaker 1: uh I saw that it's down to about a night 109 00:06:17,120 --> 00:06:20,880 Speaker 1: light for watts or so. Well, it's been burning for 110 00:06:20,960 --> 00:06:23,560 Speaker 1: a hundred and eighteen years, give it a break. Hey man, 111 00:06:23,640 --> 00:06:25,919 Speaker 1: I'm not I'm not knocking the centennial light. He's my 112 00:06:25,960 --> 00:06:30,080 Speaker 1: favorite little old light buddy. Not my presence abilities, but yeah, 113 00:06:30,200 --> 00:06:33,120 Speaker 1: I mean that thing point is they were built to last. 114 00:06:33,800 --> 00:06:38,800 Speaker 1: And initially this is because electric companies installed and maintained 115 00:06:38,839 --> 00:06:42,880 Speaker 1: all these systems, including like hey, you needed a new bulb, Like, 116 00:06:42,960 --> 00:06:45,400 Speaker 1: we'll come and take care of it for you. And 117 00:06:45,440 --> 00:06:48,320 Speaker 1: then that got shifted to the consumer and they were 118 00:06:48,440 --> 00:06:51,960 Speaker 1: like hey, and they literally were like hey, because there 119 00:06:52,040 --> 00:06:55,840 Speaker 1: was a concerted effort that wasn't just like some abstract thought. 120 00:06:56,560 --> 00:07:00,000 Speaker 1: There was something called the Phoebus Cartel in the nineteen 121 00:07:00,040 --> 00:07:03,360 Speaker 1: twenties when all these electric companies from around the world 122 00:07:03,440 --> 00:07:07,400 Speaker 1: and bulb manufacturers got together and literally colluded and said, hey, 123 00:07:07,480 --> 00:07:09,760 Speaker 1: let's make lightbulbs not last. As long because we can 124 00:07:09,760 --> 00:07:14,040 Speaker 1: sell more. Yeah, collusion. Can you believe that? I can't 125 00:07:14,040 --> 00:07:17,880 Speaker 1: actually believe it. Not only it's not like they got together, 126 00:07:18,000 --> 00:07:20,960 Speaker 1: like they sent some letters or smokes and cigars or 127 00:07:21,120 --> 00:07:24,920 Speaker 1: happen to have like a conversation at a club or 128 00:07:24,960 --> 00:07:29,040 Speaker 1: something like that, Like they met in Geneva, Switzerland to 129 00:07:29,160 --> 00:07:33,000 Speaker 1: hold a secret meeting to form a lightbulb cartel to 130 00:07:33,240 --> 00:07:36,480 Speaker 1: make lightbulbs last a shorter amount of time so they 131 00:07:36,520 --> 00:07:40,840 Speaker 1: could sell more. It's just happened. I mean, that's that's 132 00:07:41,040 --> 00:07:44,720 Speaker 1: very much proof if you're like planned obsolescence and really 133 00:07:44,760 --> 00:07:47,160 Speaker 1: a thing, Like, there's proof that at one point it 134 00:07:47,240 --> 00:07:50,480 Speaker 1: was definitely a thing. It was a thing in one 135 00:07:50,520 --> 00:07:55,680 Speaker 1: of the earliest industries around in the post industrial age, 136 00:07:56,520 --> 00:08:00,680 Speaker 1: so um so the light bulb cartel kind of it. Definitely. 137 00:08:00,960 --> 00:08:04,080 Speaker 1: It's not like that just kicked off everything where everybody's like, oh, yeah, 138 00:08:04,120 --> 00:08:06,320 Speaker 1: that's what we're gonna do from now on. It's almost 139 00:08:06,360 --> 00:08:09,240 Speaker 1: like the impression I got is that this is an 140 00:08:09,280 --> 00:08:13,640 Speaker 1: independent idea that was just kind of cropped up throughout 141 00:08:13,720 --> 00:08:17,680 Speaker 1: the course of the twenty century. But the next people 142 00:08:17,720 --> 00:08:20,440 Speaker 1: that hit upon it, I think, I don't it's entirely 143 00:08:20,480 --> 00:08:23,040 Speaker 1: possible that these guys were all sharing info, you know, 144 00:08:23,480 --> 00:08:26,680 Speaker 1: But the lightbulb guys were like, hey, you you car 145 00:08:26,720 --> 00:08:29,400 Speaker 1: makers are being idiots. Here's what you need to do 146 00:08:29,960 --> 00:08:32,440 Speaker 1: the same places in the Catskills every summer. That's what 147 00:08:32,520 --> 00:08:36,880 Speaker 1: I would guess, seeing that young upcoming comedian Henny Young 148 00:08:36,880 --> 00:08:41,400 Speaker 1: men do bit so. So the the automakers were the 149 00:08:41,440 --> 00:08:44,240 Speaker 1: first to hit on it next and UM specifically a 150 00:08:44,240 --> 00:08:48,200 Speaker 1: guy named Alfred P. Sloan who was a groundbreaking early 151 00:08:48,360 --> 00:08:52,360 Speaker 1: president of General Motors UM, who said, I've got an idea. 152 00:08:52,480 --> 00:08:55,199 Speaker 1: We could sell way more cars if we just make 153 00:08:55,240 --> 00:08:58,760 Speaker 1: little updates here there every year to the same car, 154 00:08:59,480 --> 00:09:02,800 Speaker 1: but just change it out enough so that you want 155 00:09:03,040 --> 00:09:06,120 Speaker 1: the newer car. It's newer, it's flash year, it's better 156 00:09:06,160 --> 00:09:09,320 Speaker 1: than the car you own. So maybe after a couple 157 00:09:09,360 --> 00:09:12,160 Speaker 1: of years somebody will take their car that still works 158 00:09:12,200 --> 00:09:14,720 Speaker 1: just fine and trade it in for a new one. 159 00:09:14,880 --> 00:09:17,240 Speaker 1: And he's the guy who came up with that. Yeah, 160 00:09:17,280 --> 00:09:20,920 Speaker 1: that's called dynamic obsolescence. And I mean, now we take 161 00:09:20,960 --> 00:09:22,720 Speaker 1: it for a granted, because that's all you hear about 162 00:09:22,880 --> 00:09:27,040 Speaker 1: is the new model year. But previous to that, I mean, 163 00:09:27,080 --> 00:09:29,240 Speaker 1: I'd love to do a show on the early auto industry. 164 00:09:29,280 --> 00:09:32,280 Speaker 1: I guess they've just made cars and they were called 165 00:09:32,480 --> 00:09:36,160 Speaker 1: the whatever. And I mean when did they make new 166 00:09:36,200 --> 00:09:38,720 Speaker 1: ones every five or six seven years when they had 167 00:09:38,720 --> 00:09:41,319 Speaker 1: a real innimation? Well he had this idea in like 168 00:09:41,360 --> 00:09:44,520 Speaker 1: the twenties or thirties, so they there weren't They wouldn't 169 00:09:44,520 --> 00:09:47,720 Speaker 1: have been cars for that many very long yeah, before then, 170 00:09:47,760 --> 00:09:49,520 Speaker 1: but I think it was just like the Model T 171 00:09:49,840 --> 00:09:53,200 Speaker 1: or the Model A or the the box with wheels, 172 00:09:53,280 --> 00:09:56,800 Speaker 1: you know which all of those were right. Uh. Yeah. 173 00:09:56,840 --> 00:10:00,640 Speaker 1: The actual term, though, planned obsolescence UM, was in a 174 00:10:00,679 --> 00:10:03,560 Speaker 1: pamphlet for the first time in nineteen thirty two, written 175 00:10:03,559 --> 00:10:07,040 Speaker 1: by real estate broker named Bernard London. Uh and this 176 00:10:07,080 --> 00:10:11,160 Speaker 1: pamphlet was called you know it's thirty two. If it's like, uh, 177 00:10:11,720 --> 00:10:15,199 Speaker 1: the big pamphlet writing days, you don't get enough of 178 00:10:15,200 --> 00:10:18,240 Speaker 1: those anymore. You really don't see too many pamphlets outside 179 00:10:18,240 --> 00:10:21,080 Speaker 1: of like a government office or something, right, or if 180 00:10:21,120 --> 00:10:24,120 Speaker 1: you're in Vegas and it's just got you know, you know, 181 00:10:24,400 --> 00:10:28,480 Speaker 1: you know what those kind of pamphlets, right, But this 182 00:10:28,520 --> 00:10:31,000 Speaker 1: was a two and it was called Ending the Depression 183 00:10:31,520 --> 00:10:36,480 Speaker 1: through Planned Obsolescence. Uh so right there, it's in the title. 184 00:10:36,840 --> 00:10:39,040 Speaker 1: First time it had ever been used. And this was 185 00:10:39,080 --> 00:10:44,600 Speaker 1: a plan for for products to include an artificial expiration date. 186 00:10:45,280 --> 00:10:48,160 Speaker 1: So the idea was, if you're a consumer and you 187 00:10:48,200 --> 00:10:51,200 Speaker 1: continue to use that product beyond that date, sort of 188 00:10:51,240 --> 00:10:54,319 Speaker 1: like you know, taking an old pill or drinking old milk, 189 00:10:54,920 --> 00:10:58,560 Speaker 1: except you would be charged attacks like, hey, you're still 190 00:10:58,640 --> 00:11:02,040 Speaker 1: using that fridge. It's two years past his date, so 191 00:11:02,040 --> 00:11:04,480 Speaker 1: you gotta pay a tax on that now, right, And 192 00:11:04,520 --> 00:11:07,800 Speaker 1: it did not take hold, surprisingly or not surprisingly right, 193 00:11:08,000 --> 00:11:11,480 Speaker 1: But there's supposedly, from what I saw, there's fifteen copies 194 00:11:11,520 --> 00:11:13,920 Speaker 1: of that pamphlet known to exist still and they're all 195 00:11:13,960 --> 00:11:18,240 Speaker 1: in libraries, and there were twenty originally, right exactly. But 196 00:11:18,360 --> 00:11:21,000 Speaker 1: that Bernard London he had, you know, he had kind 197 00:11:21,080 --> 00:11:24,240 Speaker 1: of an idea, but it was misplaced. It was in 198 00:11:24,320 --> 00:11:27,040 Speaker 1: the wrong place. It was like, nobody wants to tax 199 00:11:27,120 --> 00:11:29,640 Speaker 1: the consumer for using an item they paid for, fair 200 00:11:29,679 --> 00:11:32,040 Speaker 1: and square. That's just that's not going to be a 201 00:11:32,120 --> 00:11:35,320 Speaker 1: very popular idea. So he had he was kind of 202 00:11:35,360 --> 00:11:38,600 Speaker 1: on the right path, but he found a tree and 203 00:11:38,640 --> 00:11:40,840 Speaker 1: he started barking up it and it was the wrong one, 204 00:11:40,920 --> 00:11:44,640 Speaker 1: you know what I mean. Yeah, But that was in fact, 205 00:11:44,679 --> 00:11:47,120 Speaker 1: that same year there were two other guys Roy Sheldon 206 00:11:47,240 --> 00:11:51,880 Speaker 1: and uh, this is a great name, egmont Errands, and 207 00:11:51,920 --> 00:11:54,320 Speaker 1: they wrote a book that wasn't too far off that 208 00:11:54,360 --> 00:11:58,679 Speaker 1: pamphlet called consumer Engineering colon or lease of colon in 209 00:11:58,720 --> 00:12:03,000 Speaker 1: the title, and technique for Prosperity, and they called it 210 00:12:03,040 --> 00:12:07,080 Speaker 1: creative waste and just basically flat outsaid we should make 211 00:12:07,120 --> 00:12:10,640 Speaker 1: things that are less durable because uh, you know, people 212 00:12:10,679 --> 00:12:14,560 Speaker 1: are going to buy more stuff, right and that yeah, 213 00:12:14,640 --> 00:12:17,679 Speaker 1: which I mean lays the foundation for the consumer economy 214 00:12:17,720 --> 00:12:20,000 Speaker 1: that we live in today. Like that's it right there. 215 00:12:20,040 --> 00:12:22,640 Speaker 1: These guys came up with the basis of it, yeah, 216 00:12:22,679 --> 00:12:25,760 Speaker 1: And it got me thinking about like when you when 217 00:12:25,800 --> 00:12:29,400 Speaker 1: you there are places that make really awesome things that 218 00:12:29,440 --> 00:12:33,280 Speaker 1: are like they're selling point is this is really built 219 00:12:33,280 --> 00:12:37,000 Speaker 1: to last, whether it's a wallet or you know, a 220 00:12:37,000 --> 00:12:40,040 Speaker 1: piece of clothing or something. No, there are these you know, 221 00:12:40,160 --> 00:12:42,280 Speaker 1: there are these high end wallet makers now that are 222 00:12:42,320 --> 00:12:43,880 Speaker 1: saying like this is the wallet that you can have 223 00:12:43,960 --> 00:12:47,400 Speaker 1: for sixty years like your father that um. But they 224 00:12:47,440 --> 00:12:51,679 Speaker 1: often say things like, you know, use military grade fabrics 225 00:12:51,720 --> 00:12:54,199 Speaker 1: or this or that, and I think that's just like 226 00:12:54,280 --> 00:12:57,040 Speaker 1: back then they used to use the highest grade and 227 00:12:57,040 --> 00:12:59,760 Speaker 1: calling a military grade it sounds all fancy, but what 228 00:12:59,840 --> 00:13:02,880 Speaker 1: the really means is we use stuff like they used 229 00:13:02,920 --> 00:13:05,679 Speaker 1: to because it just lasts, and now only the military 230 00:13:05,800 --> 00:13:08,800 Speaker 1: does that kind of thing. You know, Yeah, No, I 231 00:13:08,880 --> 00:13:11,000 Speaker 1: think you're absolutely right. I mean, that's what That's what 232 00:13:11,160 --> 00:13:14,520 Speaker 1: Bernard London and Roy Sheldon and eggma errands that the 233 00:13:15,080 --> 00:13:18,080 Speaker 1: foundation of their ideas, even though they were separate ideas, 234 00:13:18,679 --> 00:13:22,880 Speaker 1: was that things were made too well back then, and 235 00:13:23,000 --> 00:13:26,040 Speaker 1: Bernard London's idea was, well, you can just keep making 236 00:13:26,040 --> 00:13:28,080 Speaker 1: them really well, but you have to say that you 237 00:13:28,160 --> 00:13:33,200 Speaker 1: can't use it beyond this this date, which wouldn't work. 238 00:13:33,280 --> 00:13:35,960 Speaker 1: But Roy Sheldon and Egmont Aaron said, well, we could 239 00:13:35,960 --> 00:13:39,680 Speaker 1: go the opposite way and just make stuff less durable 240 00:13:40,320 --> 00:13:43,480 Speaker 1: and sell more of it. That's the whole point to 241 00:13:43,720 --> 00:13:46,319 Speaker 1: stimulate the economy. Because remember both of these were written 242 00:13:46,360 --> 00:13:49,640 Speaker 1: during the depression, and they their idea was to stimulate 243 00:13:49,640 --> 00:13:54,760 Speaker 1: the economy by artificially creating repeat customers that otherwise wouldn't 244 00:13:54,760 --> 00:13:58,800 Speaker 1: exist because the stuff that that you would go by 245 00:13:59,040 --> 00:14:01,880 Speaker 1: is too durable. If you go buy a hose and 246 00:14:01,960 --> 00:14:04,560 Speaker 1: that hose is going to last you for the rest 247 00:14:04,640 --> 00:14:07,320 Speaker 1: of your life, and you're not in a business where 248 00:14:07,320 --> 00:14:09,800 Speaker 1: you need multiple hoses. You're just a homeowner. You're not 249 00:14:09,880 --> 00:14:13,120 Speaker 1: in the business, you're a hosemaker. Well, I'm actually referring 250 00:14:13,120 --> 00:14:17,120 Speaker 1: specifically to a hose that my dad bought from Sears 251 00:14:17,120 --> 00:14:21,480 Speaker 1: in the sixties. He still had it until the nineties, 252 00:14:21,840 --> 00:14:25,720 Speaker 1: and it sprung the leak, and Sears used to guarantee 253 00:14:26,320 --> 00:14:28,960 Speaker 1: everything that they sold for a lifetime. My dad took 254 00:14:29,000 --> 00:14:31,080 Speaker 1: it back to his Sears and they gave him another 255 00:14:31,120 --> 00:14:34,520 Speaker 1: hose in the nineties. Right. So, but the idea of 256 00:14:34,520 --> 00:14:38,200 Speaker 1: a hose lasting thirtysomething years, let alone being replaced when it, 257 00:14:38,600 --> 00:14:40,840 Speaker 1: you know, for free when it when it breaks like 258 00:14:41,320 --> 00:14:43,960 Speaker 1: that was that was the problem. Stuff was just made 259 00:14:44,480 --> 00:14:46,520 Speaker 1: too well. And you can actually go on to like 260 00:14:46,640 --> 00:14:49,600 Speaker 1: Etsy and eBay and sights like that today, Chuck, And 261 00:14:49,840 --> 00:14:54,840 Speaker 1: there's like a whole um, a whole like subculture I 262 00:14:54,880 --> 00:14:59,360 Speaker 1: guess of people who buy vintage appliances that's still work 263 00:15:00,480 --> 00:15:02,800 Speaker 1: they were they they worked like they did the day 264 00:15:02,800 --> 00:15:05,760 Speaker 1: you bought them. Like I saw a Sunbeam mixer from 265 00:15:05,880 --> 00:15:08,800 Speaker 1: nineteen thirty and it says like works perfectly well, has 266 00:15:08,840 --> 00:15:11,640 Speaker 1: a few scuffs on it. That's it from nineteen thirty. 267 00:15:11,720 --> 00:15:14,720 Speaker 1: That's coming up on a hundred years ago. Yeah, it 268 00:15:14,800 --> 00:15:17,600 Speaker 1: also weighs two hundred and seventy five pounds and it 269 00:15:17,640 --> 00:15:20,040 Speaker 1: catches your house on fire, so you'll have to pay 270 00:15:20,080 --> 00:15:23,040 Speaker 1: a lot of money to have it shipped. But um, yeah, 271 00:15:23,080 --> 00:15:25,760 Speaker 1: I mean it's crazy because that was this early planned 272 00:15:25,760 --> 00:15:30,200 Speaker 1: obsolescence was in the thirties and forties. When we think 273 00:15:30,240 --> 00:15:32,880 Speaker 1: of that's when they were making great stuff, and like 274 00:15:32,960 --> 00:15:35,560 Speaker 1: now it's progressed to the point where it's just like, 275 00:15:35,640 --> 00:15:38,520 Speaker 1: let's just make pure garbage, right, but it won't last 276 00:15:38,520 --> 00:15:42,120 Speaker 1: a year. The point originally was that that it would 277 00:15:42,200 --> 00:15:45,000 Speaker 1: stimulate the economy if you could sell the same person 278 00:15:45,160 --> 00:15:48,680 Speaker 1: stuff multiple times over their life, rather than making something 279 00:15:48,720 --> 00:15:50,720 Speaker 1: that lasts in generation so that they only have to 280 00:15:50,760 --> 00:15:54,520 Speaker 1: buy the one hose for their lifetime. Right, Well, your 281 00:15:54,600 --> 00:15:57,440 Speaker 1: dad has two nicknames now, the herbal Elvis and uh 282 00:15:58,560 --> 00:16:04,680 Speaker 1: one host Clark. Um, all right, shall we take a break? 283 00:16:04,960 --> 00:16:06,520 Speaker 1: I think so, all right, let's take a break, and 284 00:16:06,520 --> 00:16:08,200 Speaker 1: we're gonna come back and talk about a man named 285 00:16:08,360 --> 00:16:27,720 Speaker 1: Brooks Stevens right after this large ska doble sk as. 286 00:16:32,400 --> 00:16:38,239 Speaker 1: All right, so this idea is out there. Planned obsolescence. Um, 287 00:16:38,240 --> 00:16:41,800 Speaker 1: it's been written down. It's a term. It really kind 288 00:16:41,800 --> 00:16:43,880 Speaker 1: of became more common in the nineteen fifties, even though 289 00:16:43,880 --> 00:16:45,960 Speaker 1: it was first written about in the early nineteen thirties. 290 00:16:46,920 --> 00:16:50,320 Speaker 1: And this is where a man named Brooks Stevens enters. 291 00:16:50,840 --> 00:16:54,920 Speaker 1: He was a Milwaukee industrial designer, and he did a 292 00:16:54,960 --> 00:16:57,400 Speaker 1: lot of stuff. He worked in the automobile industry, he 293 00:16:57,440 --> 00:17:01,800 Speaker 1: worked in the appliance industry. UM, and basically his whole 294 00:17:01,880 --> 00:17:05,120 Speaker 1: jam was no, no, no no, we we need to make 295 00:17:05,160 --> 00:17:09,040 Speaker 1: things obsolete and not last very long because this is 296 00:17:09,200 --> 00:17:12,720 Speaker 1: good for industry. Right, Let's go get that bread. Yeah, 297 00:17:12,800 --> 00:17:15,280 Speaker 1: go get that bread and keep people working, keep people 298 00:17:15,520 --> 00:17:19,680 Speaker 1: making stuff. Uh. At a nineteen fifty four advertising conference, 299 00:17:19,680 --> 00:17:23,760 Speaker 1: he gave a speech where he said, quote instilling in 300 00:17:23,800 --> 00:17:26,040 Speaker 1: the buyer the desire to own something a little newer, 301 00:17:26,080 --> 00:17:30,280 Speaker 1: a little better, a little sooner than is necessary. End quote. Yeah, 302 00:17:30,280 --> 00:17:33,240 Speaker 1: it's right there. Just make it a little crappier, a 303 00:17:33,280 --> 00:17:36,600 Speaker 1: little crettier, and you'll sell more of them over a 304 00:17:36,600 --> 00:17:38,560 Speaker 1: long period of time. I can you take the long 305 00:17:38,640 --> 00:17:41,520 Speaker 1: view of it, and like, if you are looking at 306 00:17:41,520 --> 00:17:45,160 Speaker 1: it strictly from like an economic sense, like an academic sense, 307 00:17:45,640 --> 00:17:50,320 Speaker 1: this just makes like total sense. It's perfectly normal and 308 00:17:50,440 --> 00:17:53,680 Speaker 1: rational and a kind of a good idea. But when 309 00:17:53,720 --> 00:17:58,080 Speaker 1: you put it into practice, we've found, Um, there's a 310 00:17:58,080 --> 00:18:01,600 Speaker 1: lot of problems that start to emerge pretty quickly. Uh, 311 00:18:01,600 --> 00:18:04,600 Speaker 1: And emerged so quickly that Um Brooks Stevens, you know, 312 00:18:05,000 --> 00:18:08,639 Speaker 1: gave that very famous speech, well famous among industrial designers, 313 00:18:09,640 --> 00:18:12,480 Speaker 1: but he gave he made that speech in nineteen fifty four. 314 00:18:12,760 --> 00:18:16,680 Speaker 1: By nineteen sixty six years later, there was a popular 315 00:18:16,760 --> 00:18:20,440 Speaker 1: book by a guy named Vance Packard called The Waste Bakers, 316 00:18:21,040 --> 00:18:25,200 Speaker 1: and it was basically about all the problems that come 317 00:18:25,320 --> 00:18:29,240 Speaker 1: from that kind of mentality that planned obsolescence creates, all 318 00:18:29,280 --> 00:18:32,960 Speaker 1: the waste associated with, all the unnecessary consumerism, all the 319 00:18:33,119 --> 00:18:36,280 Speaker 1: keeping up with the joneses that emerges. Like just six 320 00:18:36,400 --> 00:18:40,280 Speaker 1: years after that speech, so really quickly people started to 321 00:18:40,280 --> 00:18:43,040 Speaker 1: see the problems with planned obsolescence, like right out of 322 00:18:43,080 --> 00:18:46,800 Speaker 1: the gate. Yeah, this Vance Packard, I think maybe we 323 00:18:46,840 --> 00:18:49,480 Speaker 1: could try and do a short stuff on yeah, easily, 324 00:18:49,640 --> 00:18:52,080 Speaker 1: just kind of reading up on him. He was a 325 00:18:52,160 --> 00:18:55,800 Speaker 1: sort of a pre Ralph Nader social critic um, and 326 00:18:55,840 --> 00:18:58,240 Speaker 1: I guess Nader was a little more toward like public safety. 327 00:18:58,280 --> 00:19:00,960 Speaker 1: But Vance Packard, he wrote a bunch of cool books 328 00:19:00,960 --> 00:19:04,879 Speaker 1: and essays, one called The Hidden Persuaders that tackled the 329 00:19:04,920 --> 00:19:09,399 Speaker 1: advertising industry and subliminal advertising and stuff like that. He 330 00:19:09,520 --> 00:19:12,840 Speaker 1: was like the arch enemy of Edward Burnet's I imagine. Yeah. 331 00:19:13,600 --> 00:19:16,480 Speaker 1: Uh Thato was one called an essay called the Naked Society, 332 00:19:16,720 --> 00:19:19,920 Speaker 1: which had to do in the nineteen sixties, I think 333 00:19:19,920 --> 00:19:25,000 Speaker 1: about consumer privacy. Yeah, technol ahead of his time. Yeah. 334 00:19:25,280 --> 00:19:28,560 Speaker 1: And then the last thing he wrote in nine was 335 00:19:28,600 --> 00:19:31,480 Speaker 1: called the Ultra Rich colin how much is too Much? 336 00:19:33,280 --> 00:19:36,159 Speaker 1: How much is too much? Yea. So he died a 337 00:19:36,160 --> 00:19:38,240 Speaker 1: few years later. Like up until the very end, was 338 00:19:38,320 --> 00:19:41,359 Speaker 1: kind of fighting the good fight for saying, what a 339 00:19:42,080 --> 00:19:47,680 Speaker 1: you know, what a wasteful, invasive, gross society that we're 340 00:19:47,680 --> 00:19:50,200 Speaker 1: building here in the United States. Yeah. It was an 341 00:19:50,200 --> 00:19:54,159 Speaker 1: interesting dude, definitely the kind of author that you know, 342 00:19:55,000 --> 00:19:58,520 Speaker 1: guys like um, Gladwell and Friedman and all of them started, 343 00:19:58,640 --> 00:20:00,720 Speaker 1: you know, followed in the footstep stuff, but he he 344 00:20:00,800 --> 00:20:02,960 Speaker 1: kind of laid the groundwork for that, that kind of 345 00:20:03,000 --> 00:20:06,400 Speaker 1: reporting on you know, kind of the ugliness of this 346 00:20:06,800 --> 00:20:10,040 Speaker 1: society that sold to us. I think we should definitely 347 00:20:10,080 --> 00:20:13,080 Speaker 1: do uum a short stuff on him. Yeah. Okay, some 348 00:20:13,160 --> 00:20:17,520 Speaker 1: pinky swear. Pinky swear, Okay, Um, your pinky's cold. I 349 00:20:17,560 --> 00:20:21,639 Speaker 1: don't know if that's soothing to me or frightening. It 350 00:20:21,640 --> 00:20:24,240 Speaker 1: should be a little frightening. I'm frightened by because it 351 00:20:24,280 --> 00:20:29,640 Speaker 1: feels sweaty. Guys, I think Josh is dead. My nose 352 00:20:29,720 --> 00:20:33,439 Speaker 1: just falls off on to the table. God, let me 353 00:20:33,480 --> 00:20:37,600 Speaker 1: put that back. Problem. Um, The funny thing is, as 354 00:20:37,640 --> 00:20:40,880 Speaker 1: long as you could keep podcasting out probably like that's fine. Fine, Yeah, 355 00:20:41,240 --> 00:20:43,600 Speaker 1: I like corpse Josh. You buy me like a steel 356 00:20:43,760 --> 00:20:47,040 Speaker 1: rod to go in my spine for Christmas? Yeah, but 357 00:20:47,080 --> 00:20:48,640 Speaker 1: I'd have to buy one every couple of years because 358 00:20:48,680 --> 00:20:51,680 Speaker 1: they don't last like they It's true, they don't last 359 00:20:51,720 --> 00:20:53,960 Speaker 1: like the US. That's another thing I really really want 360 00:20:54,000 --> 00:20:57,320 Speaker 1: to say this chuck, because I'm sure too, especially some 361 00:20:57,400 --> 00:21:01,159 Speaker 1: of our younger listeners. We sound like a couple like 362 00:21:01,200 --> 00:21:03,440 Speaker 1: they don't make it like they used to. Know, it's 363 00:21:03,480 --> 00:21:07,000 Speaker 1: proven they don't make things like they used to. It's 364 00:21:07,040 --> 00:21:10,320 Speaker 1: not just people like pining for the good old days 365 00:21:10,400 --> 00:21:13,320 Speaker 1: or anything like that. Like there is a definite progression 366 00:21:13,440 --> 00:21:17,560 Speaker 1: of um, increasing cruddiness among the stuff you buy, and 367 00:21:17,640 --> 00:21:21,320 Speaker 1: the shortening in the lifespan and durability of the things 368 00:21:21,359 --> 00:21:24,159 Speaker 1: we buy. It's just happening. Yeah, it's funny when I 369 00:21:24,200 --> 00:21:28,320 Speaker 1: see stuff on social media about people complaining about their 370 00:21:29,280 --> 00:21:31,159 Speaker 1: fridge that doesn't work, over this or that, and like, 371 00:21:31,200 --> 00:21:33,160 Speaker 1: what about the lemon law. I'm always just like, oh, 372 00:21:33,200 --> 00:21:36,280 Speaker 1: that's cute. I'm sure you're gonna get real far with 373 00:21:36,320 --> 00:21:38,879 Speaker 1: the lemon law. Although we should look into that for 374 00:21:39,000 --> 00:21:42,200 Speaker 1: short stuff too, because there is such a thing. I 375 00:21:42,800 --> 00:21:46,800 Speaker 1: just don't know how, you know, I'm sure we about it. 376 00:21:46,840 --> 00:21:50,800 Speaker 1: We talked about it before. Maybe we Uh, how do 377 00:21:50,800 --> 00:21:55,280 Speaker 1: we even did a show years ago? Work? Oh? Man? 378 00:21:55,800 --> 00:21:58,399 Speaker 1: I hearkened back to that show pretty frequently, like whenever 379 00:21:58,440 --> 00:22:01,399 Speaker 1: I'm offered an extended warranty and wow, that sounds like 380 00:22:01,440 --> 00:22:04,320 Speaker 1: a really good deal. What did we say in the 381 00:22:04,400 --> 00:22:08,919 Speaker 1: extended warranty episode? Oh? Yes, never don't extended warranty. It's 382 00:22:08,960 --> 00:22:12,800 Speaker 1: never worth it if I remember correctly. Alright, so shall 383 00:22:12,840 --> 00:22:14,919 Speaker 1: we chat a little bit about some of some of 384 00:22:14,920 --> 00:22:18,080 Speaker 1: the worst defenders these days. Yeah. First up on the 385 00:22:18,200 --> 00:22:21,679 Speaker 1: t ball T is Apple. Yeah. Apple is in the 386 00:22:21,680 --> 00:22:24,040 Speaker 1: news a lot um and it's very much at the 387 00:22:24,080 --> 00:22:27,960 Speaker 1: center of the um the talk among the skeptics and 388 00:22:27,960 --> 00:22:32,160 Speaker 1: on the skeptics websites about their evil plan to keep 389 00:22:32,200 --> 00:22:36,080 Speaker 1: you on their machines every couple of years through you 390 00:22:36,119 --> 00:22:40,040 Speaker 1: know updates that slowed down your phone, which was proven true. Yeah, 391 00:22:40,119 --> 00:22:42,800 Speaker 1: well there's a class action lawsuit against them for it. Yeah, 392 00:22:42,800 --> 00:22:45,000 Speaker 1: so here's what happened. If you live under a rock, 393 00:22:45,119 --> 00:22:47,800 Speaker 1: Apple got um. They sent out an update. There's a 394 00:22:47,840 --> 00:22:51,080 Speaker 1: few years ago, and the update was shown and that 395 00:22:51,240 --> 00:22:54,439 Speaker 1: they admitted that it did slow the phones down, but 396 00:22:54,560 --> 00:22:58,680 Speaker 1: their whole response was, Hey, this is because the battery stinks. 397 00:23:00,600 --> 00:23:02,760 Speaker 1: They're like, we're trying to make your battery last longer, 398 00:23:02,800 --> 00:23:05,560 Speaker 1: so we're slowing some things down in order to give 399 00:23:05,600 --> 00:23:08,440 Speaker 1: you a better battery life. And then here's what we'll 400 00:23:08,480 --> 00:23:11,359 Speaker 1: do everyone, We're so sorry. We're gonna you can buy 401 00:23:11,400 --> 00:23:15,919 Speaker 1: a new battery for fifty dollars cheaper, uh for ars 402 00:23:15,960 --> 00:23:19,560 Speaker 1: instead of seventy nine. So they replaced eleven million batteries 403 00:23:19,600 --> 00:23:23,359 Speaker 1: in did they really? I didn't know that. Yeah, up 404 00:23:23,400 --> 00:23:27,920 Speaker 1: from about you know, replaced for ars a piece up 405 00:23:27,960 --> 00:23:31,680 Speaker 1: from one to two million in an average year. Because 406 00:23:31,800 --> 00:23:34,520 Speaker 1: I don't know if you've ever seen an iPhone, buddy, 407 00:23:34,600 --> 00:23:36,720 Speaker 1: but it doesn't have a little switch on the back 408 00:23:36,760 --> 00:23:38,879 Speaker 1: that you just pop a little thing and put a 409 00:23:38,880 --> 00:23:41,639 Speaker 1: new battery in. No. No, that's another big part of 410 00:23:41,640 --> 00:23:43,480 Speaker 1: planning ops as that said, we'll talk about is there 411 00:23:43,520 --> 00:23:48,320 Speaker 1: is a strict control over the product even after it's purchased. Yeah, 412 00:23:48,480 --> 00:23:52,560 Speaker 1: they want to control it through repair, through everything. Um So, 413 00:23:53,040 --> 00:23:54,760 Speaker 1: I was looking up on this lawsuit because I didn't 414 00:23:54,760 --> 00:23:57,160 Speaker 1: know where it landed, and I think it's still going on. 415 00:23:57,920 --> 00:24:00,960 Speaker 1: And the latest article I read was from February that said, basically, 416 00:24:01,000 --> 00:24:05,600 Speaker 1: Apple is squirreling away money because they're gonna lose this thing. 417 00:24:06,920 --> 00:24:10,240 Speaker 1: And I'm literally setting aside money to pay for this lawsuit. 418 00:24:10,440 --> 00:24:13,919 Speaker 1: That's so cute for a rainy day. Yeah, they've like 419 00:24:14,000 --> 00:24:16,000 Speaker 1: opened up a new account. They went down to the bank. 420 00:24:16,840 --> 00:24:21,119 Speaker 1: Just call it lawsuit account, right. Um. But here's the 421 00:24:21,160 --> 00:24:24,520 Speaker 1: thing with Apple. It's not just the update thing. Like 422 00:24:24,640 --> 00:24:27,959 Speaker 1: anyone who has bought a laptop from them, like me lately, 423 00:24:28,520 --> 00:24:30,280 Speaker 1: or one of the newer phones, and you're like, oh 424 00:24:30,320 --> 00:24:33,679 Speaker 1: wait a minute, I can't plug like have done since 425 00:24:33,720 --> 00:24:36,520 Speaker 1: I had my Walkman, I can't plug my headphones into 426 00:24:36,600 --> 00:24:39,520 Speaker 1: this thing anymore without buying a little dongle, Or I 427 00:24:39,560 --> 00:24:42,000 Speaker 1: can't plug in a USB port because there is none 428 00:24:42,200 --> 00:24:45,440 Speaker 1: unless I get some little adapter that they also sell, right. 429 00:24:46,080 --> 00:24:51,200 Speaker 1: Um So that's a classic hallmark of um planned obsolescence 430 00:24:51,280 --> 00:24:56,600 Speaker 1: is creating a newer model that is incompatible with older models. 431 00:24:56,600 --> 00:24:58,560 Speaker 1: So if you want to keep using the older model, 432 00:24:58,840 --> 00:25:01,679 Speaker 1: you're gonna have to shell some money one way or another. 433 00:25:02,520 --> 00:25:05,960 Speaker 1: Um or even if you buy the newer model, which 434 00:25:05,960 --> 00:25:08,000 Speaker 1: is kind of even bigger slap in the face, you 435 00:25:08,080 --> 00:25:11,199 Speaker 1: have to shell out even more money for additional peripherals 436 00:25:11,240 --> 00:25:13,720 Speaker 1: like chargers or headphones or something like that to make 437 00:25:13,760 --> 00:25:19,040 Speaker 1: them compatible. Just making stuff incompatible with older versions, it's 438 00:25:19,119 --> 00:25:22,480 Speaker 1: it's a it's a big part of planned obsolescence. Do 439 00:25:22,520 --> 00:25:25,000 Speaker 1: you know. I wonder how much money they made on 440 00:25:25,040 --> 00:25:28,040 Speaker 1: the little headphone adapter? Oh man, it's ten bucks. Is 441 00:25:28,040 --> 00:25:31,520 Speaker 1: like I've got one, and I'm like, you know, I 442 00:25:31,560 --> 00:25:35,359 Speaker 1: could really use another one of those, because the worst 443 00:25:35,400 --> 00:25:38,399 Speaker 1: thing that can possibly happen to a human being because 444 00:25:38,400 --> 00:25:41,800 Speaker 1: they had two sets of headphones, one for like, you know, 445 00:25:42,000 --> 00:25:45,040 Speaker 1: the flight on Delta and then one for your phone 446 00:25:45,200 --> 00:25:47,920 Speaker 1: because they have two different ends on them, So I mean, 447 00:25:48,359 --> 00:25:50,240 Speaker 1: to have to keep up with two sets of headphones 448 00:25:50,359 --> 00:25:52,879 Speaker 1: is basically as horrible as it gets. So I'm probably 449 00:25:52,960 --> 00:25:56,720 Speaker 1: just gonna a cave and get another adapter, yeah, or 450 00:25:56,840 --> 00:26:03,360 Speaker 1: just quit ingesting uh culture, Yeah, we'll get a flip phone. Yeah, 451 00:26:03,520 --> 00:26:06,359 Speaker 1: stop watching movies and TV altogether. Yeah, sticking it to 452 00:26:06,440 --> 00:26:11,480 Speaker 1: the man. Uh the other one, other big offender that 453 00:26:11,640 --> 00:26:14,000 Speaker 1: really gets my goat. And I know we are old 454 00:26:14,000 --> 00:26:17,720 Speaker 1: guys complaining here, that's fine, But the old and young alike, 455 00:26:17,760 --> 00:26:22,000 Speaker 1: I think can all agree that, uh, printer cartridges are 456 00:26:22,040 --> 00:26:27,080 Speaker 1: one of the biggest, most frustrating, wasteful, and environmentally damaging 457 00:26:27,359 --> 00:26:30,600 Speaker 1: scams on the planet. Yeah, which I didn't know about this, 458 00:26:30,640 --> 00:26:32,600 Speaker 1: so I've gotta I'm just gonna go ahead and buzz 459 00:26:32,600 --> 00:26:34,840 Speaker 1: them because I'm pretty proud of what they What we 460 00:26:34,920 --> 00:26:39,000 Speaker 1: got at an Epson printer at home, and it has 461 00:26:39,080 --> 00:26:43,080 Speaker 1: like reservoirs that you fill with ink then hold a 462 00:26:43,200 --> 00:26:47,119 Speaker 1: ton of ink from like a refill bottle. And um, 463 00:26:47,160 --> 00:26:51,240 Speaker 1: there's no cartridges involved or anything like that. The bottles 464 00:26:51,240 --> 00:26:53,520 Speaker 1: that you refill it from are fully recyclable. It's just 465 00:26:54,080 --> 00:26:57,480 Speaker 1: is this good. Um. Before we had cartridges, but they 466 00:26:57,480 --> 00:27:01,320 Speaker 1: didn't have this particular UM component, which is a smart 467 00:27:01,359 --> 00:27:03,680 Speaker 1: ship I had. So what I'm trying to say is, 468 00:27:03,720 --> 00:27:05,879 Speaker 1: I had no idea this existed until I researched this. 469 00:27:06,320 --> 00:27:10,159 Speaker 1: But some printers, ink jet laser printers, home printers, the 470 00:27:10,280 --> 00:27:14,240 Speaker 1: cartridges have a little chip on them, which is I 471 00:27:14,240 --> 00:27:16,080 Speaker 1: guess what you pull the tape off of when you 472 00:27:16,160 --> 00:27:19,320 Speaker 1: loaded into the printer like a new cartridge, and it 473 00:27:19,359 --> 00:27:22,720 Speaker 1: actually talks to the printer and says, here's how much ink. 474 00:27:22,800 --> 00:27:26,000 Speaker 1: I have laughed, what what are you gonna do this Friday? Oh? Yeah, 475 00:27:26,040 --> 00:27:28,840 Speaker 1: oh wait, I got another job coming and excuse me. Um. 476 00:27:29,119 --> 00:27:32,239 Speaker 1: And then eventually the ink level gets down to a 477 00:27:32,240 --> 00:27:35,399 Speaker 1: certain amount where the smart ship tells the printer, no 478 00:27:35,480 --> 00:27:39,000 Speaker 1: more printing. They've reached the preset amount, not the amount 479 00:27:39,080 --> 00:27:42,600 Speaker 1: where they've actually run out of ink, but the amount 480 00:27:42,680 --> 00:27:45,520 Speaker 1: that the company is determined as enough you can use. 481 00:27:45,640 --> 00:27:49,000 Speaker 1: You can go buy another cartridge now. And these cartridges also, 482 00:27:49,040 --> 00:27:53,120 Speaker 1: the smart chips prevent you from using other companies cheaper 483 00:27:53,240 --> 00:27:57,359 Speaker 1: knockoff cartridges because the chips won't communicate with the printer. 484 00:27:57,480 --> 00:27:59,600 Speaker 1: So it's like the printers and know the cartridge is there, 485 00:28:00,200 --> 00:28:02,840 Speaker 1: and you can't refill them. They're designed not to be refiled, 486 00:28:02,920 --> 00:28:05,119 Speaker 1: so they have to be thrown away and you have 487 00:28:05,160 --> 00:28:07,919 Speaker 1: to go buy another cartridge. Yeah, And I've had that 488 00:28:07,960 --> 00:28:11,440 Speaker 1: happened before in the past, where I get down to, uh, 489 00:28:11,480 --> 00:28:14,560 Speaker 1: if I'm printing something out, just like simple black text 490 00:28:15,200 --> 00:28:16,760 Speaker 1: and it starts to come out a little brown and 491 00:28:16,760 --> 00:28:19,520 Speaker 1: then it just stops. I'm like, I'm okay, if it's 492 00:28:19,520 --> 00:28:22,760 Speaker 1: a little brown, right, I decide what's a llegible printer? 493 00:28:23,080 --> 00:28:28,000 Speaker 1: I know, Uh so that's there are at the very 494 00:28:28,080 --> 00:28:29,680 Speaker 1: least I can tell you EPs and makes a printer 495 00:28:29,720 --> 00:28:31,919 Speaker 1: out there that has reservoirs that you can refill with 496 00:28:32,040 --> 00:28:35,960 Speaker 1: bottles and no smartships. Okay, give me some money. Ups. 497 00:28:36,040 --> 00:28:40,520 Speaker 1: And the auto industry is, you know, still kind of 498 00:28:40,560 --> 00:28:43,640 Speaker 1: doing the same thing that they started so many years ago, 499 00:28:43,760 --> 00:28:48,240 Speaker 1: which is, uh, discontinuing parts um that could keep cars 500 00:28:48,320 --> 00:28:52,880 Speaker 1: running for a longer time, making those minor cosmetic changes 501 00:28:53,080 --> 00:28:56,840 Speaker 1: for that new model year, retiring models of cars that 502 00:28:56,880 --> 00:29:00,400 Speaker 1: are really really popular, um, just because they want to 503 00:29:00,400 --> 00:29:02,880 Speaker 1: bring out something new and make it harder to fix 504 00:29:02,920 --> 00:29:05,280 Speaker 1: your old car, so repairs Chuck, Like we kind of 505 00:29:05,280 --> 00:29:10,560 Speaker 1: teased earlier. That's a huge part of planned obsolescence. Like, 506 00:29:10,600 --> 00:29:14,640 Speaker 1: if you're the company that controls the market on your 507 00:29:14,800 --> 00:29:20,280 Speaker 1: parts and who can repair your products with those parts, 508 00:29:20,600 --> 00:29:23,360 Speaker 1: you have a You've you're basically saying like, I can 509 00:29:23,400 --> 00:29:25,560 Speaker 1: see this product through after I sell it to the 510 00:29:25,600 --> 00:29:31,800 Speaker 1: customer to ensure that it experiences just that artificially short lifetime. Yeah, 511 00:29:31,840 --> 00:29:33,880 Speaker 1: and that the thing that's so maddening about this is 512 00:29:34,120 --> 00:29:37,800 Speaker 1: you can just hear it in the meeting rooms. You 513 00:29:37,840 --> 00:29:41,440 Speaker 1: know that that like, And here's the best thing, guys. 514 00:29:42,320 --> 00:29:45,960 Speaker 1: We control the parts, we control the repair, like. The 515 00:29:46,000 --> 00:29:49,440 Speaker 1: only thing we don't control is the shipping. And maybe 516 00:29:49,440 --> 00:29:52,360 Speaker 1: we can make some deal with FedEx on that right 517 00:29:52,480 --> 00:29:54,480 Speaker 1: to get a little kick back exactly. I don't know 518 00:29:54,480 --> 00:29:56,480 Speaker 1: if that really happens. I'm just making it up. Probably 519 00:29:56,520 --> 00:30:00,120 Speaker 1: does now I've got my tinfoil hat on, right, But 520 00:30:00,240 --> 00:30:02,360 Speaker 1: it's you can just hear it in the meeting rooms. 521 00:30:02,400 --> 00:30:06,400 Speaker 1: And that's what's so frustrating is it's it's just this ouze, 522 00:30:06,600 --> 00:30:10,320 Speaker 1: steady ooze of greed with no regard for the consumer 523 00:30:10,360 --> 00:30:13,760 Speaker 1: at all. Right, And and just to lay it out basically, 524 00:30:14,080 --> 00:30:18,760 Speaker 1: you know, in explicit terms, Um, if you're a company 525 00:30:18,760 --> 00:30:21,520 Speaker 1: and you make a product, you can control that product 526 00:30:21,560 --> 00:30:24,160 Speaker 1: after you sell it by saying, if you take this product, 527 00:30:24,160 --> 00:30:27,320 Speaker 1: if this product breaks and you take it anywhere but 528 00:30:27,480 --> 00:30:30,040 Speaker 1: where we say you can say, like to the Apple 529 00:30:30,120 --> 00:30:35,760 Speaker 1: store or an authorized repair shop. Um, you avoided the warranty, 530 00:30:35,920 --> 00:30:38,120 Speaker 1: so there's no warranty after that you just you just 531 00:30:38,160 --> 00:30:41,560 Speaker 1: avoided it um And by doing that, they can say 532 00:30:41,600 --> 00:30:44,360 Speaker 1: they control what parts are used, which means that they 533 00:30:44,400 --> 00:30:46,960 Speaker 1: can be the only people who manufacture the parts that 534 00:30:47,000 --> 00:30:49,720 Speaker 1: are used. And then you say can I get the 535 00:30:49,800 --> 00:30:51,720 Speaker 1: six under warranty through you? Then they're like, oh, we 536 00:30:51,720 --> 00:30:56,320 Speaker 1: don't cover that underworld. They're like warranty more on. So 537 00:30:56,480 --> 00:31:00,880 Speaker 1: the with the repair parts controlled, they can they can 538 00:31:01,240 --> 00:31:03,600 Speaker 1: raise the price or lower the price. They can um 539 00:31:04,080 --> 00:31:06,560 Speaker 1: adjust however they want to make it so that it's 540 00:31:06,560 --> 00:31:09,800 Speaker 1: actually as expensive to repair as it is to just 541 00:31:09,880 --> 00:31:13,160 Speaker 1: buy another one or close to it, to just basically 542 00:31:13,240 --> 00:31:15,240 Speaker 1: nudge you to as well just throw this one away 543 00:31:15,280 --> 00:31:18,960 Speaker 1: and get get the newer model. Or they can also 544 00:31:19,160 --> 00:31:21,200 Speaker 1: this is a really big one, especially also in the 545 00:31:21,240 --> 00:31:26,120 Speaker 1: auto industry, they can they can stop making those parts 546 00:31:26,160 --> 00:31:29,280 Speaker 1: which are the only parts that you can use to repair. 547 00:31:29,760 --> 00:31:33,560 Speaker 1: So it ultimately eventually becomes impossible to repair that thing 548 00:31:33,600 --> 00:31:37,120 Speaker 1: because all the parts, the finite amount of parts that 549 00:31:37,120 --> 00:31:39,760 Speaker 1: were ever produced to repair them are all used up. 550 00:31:40,120 --> 00:31:42,840 Speaker 1: There's no more parts available. Go buy the newer model. 551 00:31:43,160 --> 00:31:46,000 Speaker 1: Did you see that used ugo the the new used 552 00:31:46,040 --> 00:31:50,160 Speaker 1: you Go? No, someone put a you Go on eBay 553 00:31:50,320 --> 00:31:54,680 Speaker 1: that had eight miles on it and had been garaged 554 00:31:54,880 --> 00:31:58,360 Speaker 1: since it was you know, since or whatever. How much 555 00:31:58,400 --> 00:32:01,240 Speaker 1: do they want for nine end is what it sold for, 556 00:32:01,440 --> 00:32:06,280 Speaker 1: which you know it's nine grand plus. You got to 557 00:32:06,320 --> 00:32:08,800 Speaker 1: get that thing going again. Just it's been sitting there 558 00:32:08,840 --> 00:32:11,840 Speaker 1: for that many years. It's clearly not road ready, but 559 00:32:12,000 --> 00:32:14,240 Speaker 1: it was cherry, And I think it's kind of funny 560 00:32:14,240 --> 00:32:19,000 Speaker 1: that some no doubt tech bro with a little too 561 00:32:19,040 --> 00:32:23,440 Speaker 1: much money wanted to the most ironic car in San Francisco. 562 00:32:23,680 --> 00:32:26,600 Speaker 1: That is as ironic as a kiss, for sure. Um. 563 00:32:26,760 --> 00:32:29,440 Speaker 1: Every time I hear about Hugos Chuck, I'm I'm reminded 564 00:32:29,480 --> 00:32:33,240 Speaker 1: of remember that Saturday Night Live commercial for the Adobe. No, 565 00:32:33,760 --> 00:32:35,960 Speaker 1: it was like the first car under a thousand dollars 566 00:32:36,120 --> 00:32:39,520 Speaker 1: made clay, So when you got an Defender better you 567 00:32:39,600 --> 00:32:41,600 Speaker 1: just pour water on it and mold it back into 568 00:32:41,680 --> 00:32:44,880 Speaker 1: show if only. Yeah, that was from like the Phil 569 00:32:44,920 --> 00:32:49,240 Speaker 1: Hartman era. That's the opposite of planned obsolescence. It is. Um. 570 00:32:49,720 --> 00:32:53,520 Speaker 1: Clothing is sort of the same deal. They make UM 571 00:32:53,600 --> 00:32:55,840 Speaker 1: And again there are some clothing companies, and I think 572 00:32:56,000 --> 00:32:59,080 Speaker 1: more than ever now in recent years, well not more 573 00:32:59,080 --> 00:33:01,920 Speaker 1: than ever, but more in then in the last twenty years, 574 00:33:01,920 --> 00:33:05,200 Speaker 1: there are companies that are making really well made clothes, 575 00:33:06,160 --> 00:33:08,920 Speaker 1: but they're you know, they're not cheap. There are many 576 00:33:08,960 --> 00:33:13,600 Speaker 1: many more companies, huge, huge stores and big brands that 577 00:33:13,640 --> 00:33:17,640 Speaker 1: are just pumping out cheap clothes because you're like, first 578 00:33:17,640 --> 00:33:19,880 Speaker 1: of all, the styles change, So why do you want 579 00:33:19,960 --> 00:33:21,800 Speaker 1: something You don't want anything that's gonna last more than 580 00:33:21,800 --> 00:33:25,200 Speaker 1: a year or two anyway, Um, but my beef, and 581 00:33:25,200 --> 00:33:27,239 Speaker 1: we're calling out a lot of brands, you might as 582 00:33:27,240 --> 00:33:30,000 Speaker 1: well just keep it going. But when I was younger, 583 00:33:30,160 --> 00:33:32,320 Speaker 1: you could buy a pair of Levi's and have those 584 00:33:32,360 --> 00:33:36,240 Speaker 1: for a long, long long time. Yeah, no, Russian would 585 00:33:36,280 --> 00:33:39,960 Speaker 1: trade you a you go for him? Yeah, exactly. Uh. 586 00:33:40,040 --> 00:33:42,920 Speaker 1: And now like I had a pair of Levi's for 587 00:33:43,000 --> 00:33:46,840 Speaker 1: probably five months before I got a big really in them. 588 00:33:47,080 --> 00:33:52,440 Speaker 1: And that's sad. It's sad. Levi Strauss rolled over in 589 00:33:52,480 --> 00:33:54,880 Speaker 1: his grave on that day, I know, man, because that 590 00:33:54,880 --> 00:33:56,720 Speaker 1: that was the thing. It's just like these things are 591 00:33:56,760 --> 00:33:59,800 Speaker 1: tough as leather that last you so long, Like there's 592 00:33:59,800 --> 00:34:04,760 Speaker 1: nothing better than inheriting dad's old levies and it's just like, 593 00:34:04,880 --> 00:34:07,920 Speaker 1: you know, or five months. Yeah, that's that's pretty sad, 594 00:34:07,960 --> 00:34:10,960 Speaker 1: because here a middle ground. Can I get five years? Yeah? 595 00:34:11,040 --> 00:34:13,480 Speaker 1: Five years would be pretty good for some genes. Take it. 596 00:34:13,800 --> 00:34:16,360 Speaker 1: I always put um, although I do less than I 597 00:34:16,400 --> 00:34:18,880 Speaker 1: did before, But my jeans would always wear out, or 598 00:34:18,960 --> 00:34:21,719 Speaker 1: my two thighs, my big fat thighs rubbed together. Sure, 599 00:34:21,800 --> 00:34:24,399 Speaker 1: that's what would go first. But then you can hide 600 00:34:24,440 --> 00:34:26,600 Speaker 1: that for a little while until one day you can't. 601 00:34:27,400 --> 00:34:29,239 Speaker 1: You just hope that that day comes and you're not 602 00:34:29,280 --> 00:34:31,960 Speaker 1: in public. I can a patch these because they're still comfortable. 603 00:34:31,960 --> 00:34:34,920 Speaker 1: But um, you shouldn't have to chuck. You shouldn't have to. 604 00:34:35,239 --> 00:34:39,000 Speaker 1: That's COMI talk. I'm gonna patch these. Uh you want 605 00:34:39,000 --> 00:34:42,080 Speaker 1: to know another racket? Yeah? Yes? Or should we take 606 00:34:42,120 --> 00:34:45,799 Speaker 1: a break and talk about it. We could take a 607 00:34:45,800 --> 00:34:48,120 Speaker 1: break if you want, or we can wait. Do you 608 00:34:48,120 --> 00:34:50,800 Speaker 1: want to wait? Yeah, we'll go. We'll finish the rackets. 609 00:34:50,920 --> 00:34:52,640 Speaker 1: This is fun, by the way, I'm having fun, like 610 00:34:52,719 --> 00:34:55,840 Speaker 1: complaining about how stuff doesn't last like I used to. 611 00:34:56,080 --> 00:35:00,440 Speaker 1: How about the college textbook racket? Okay, hey, this is 612 00:35:00,440 --> 00:35:02,960 Speaker 1: a new edition from the previous year. Oh what's different? 613 00:35:03,520 --> 00:35:07,239 Speaker 1: The page numbers right, so by the new one yea, 614 00:35:07,680 --> 00:35:10,560 Speaker 1: not the used one? Yeah? Which is I mean, like, 615 00:35:10,560 --> 00:35:12,680 Speaker 1: if you're trying to follow along in class, that's kind 616 00:35:12,719 --> 00:35:15,879 Speaker 1: of maddening because the information is usually not that much, 617 00:35:15,880 --> 00:35:19,200 Speaker 1: but it's enough to just throw everything off right, Whereas 618 00:35:19,239 --> 00:35:21,040 Speaker 1: they if they just put these things as like a 619 00:35:21,080 --> 00:35:24,400 Speaker 1: supplement or an appendix of something in back, then you 620 00:35:24,440 --> 00:35:27,840 Speaker 1: could just or even to sell the additional stuff separately. 621 00:35:28,320 --> 00:35:31,520 Speaker 1: You could be a lot better. Yeah, this is so 622 00:35:31,760 --> 00:35:36,560 Speaker 1: the little pamphlet for and probably make money fifteen copies. 623 00:35:36,920 --> 00:35:39,920 Speaker 1: How about the toy industry, So the toy industry is 624 00:35:39,920 --> 00:35:43,360 Speaker 1: frequently guilty. Um, and this isn't the case across the board, 625 00:35:43,400 --> 00:35:47,880 Speaker 1: but it kinda is of a specific subcategory of planned 626 00:35:47,880 --> 00:35:51,520 Speaker 1: obsolescence called contrived durability. And there's not the garbage product. 627 00:35:51,760 --> 00:35:54,359 Speaker 1: But basically the toy industry isn't the only one that 628 00:35:54,360 --> 00:35:55,759 Speaker 1: that does it, but they're the ones that come to 629 00:35:55,800 --> 00:35:58,279 Speaker 1: mind when you talk about this. And this is purposefully 630 00:35:58,400 --> 00:36:02,719 Speaker 1: using in year your parts that just aren't going to 631 00:36:02,800 --> 00:36:06,520 Speaker 1: last for very long at all, especially the functioning parts 632 00:36:06,520 --> 00:36:08,840 Speaker 1: of stuff that moves or where the most stress is. 633 00:36:09,239 --> 00:36:13,040 Speaker 1: Anybody who's ever gotten a switch blade comb and spent 634 00:36:13,200 --> 00:36:15,600 Speaker 1: half an hour just opening it and closing it, opening 635 00:36:15,600 --> 00:36:17,640 Speaker 1: it and closing it, and then it breaks on the 636 00:36:17,680 --> 00:36:21,360 Speaker 1: fiftieth time, that comb was most likely made through a 637 00:36:21,400 --> 00:36:25,160 Speaker 1: process of contrived or ability, right, Um, and it's a 638 00:36:25,200 --> 00:36:27,720 Speaker 1: big problem. Part of the problem. Part of the problem 639 00:36:27,840 --> 00:36:31,680 Speaker 1: is that's another really good example of a type of 640 00:36:31,719 --> 00:36:35,759 Speaker 1: item that is just are you going to take a 641 00:36:35,800 --> 00:36:38,640 Speaker 1: switch blade comb into the switch blade comb repair shop? 642 00:36:39,600 --> 00:36:41,640 Speaker 1: And if you if you did, how much would they 643 00:36:41,719 --> 00:36:44,520 Speaker 1: charge you? Would it be any more than you paid, 644 00:36:45,000 --> 00:36:47,520 Speaker 1: you know for like the three ping pong balls that 645 00:36:47,600 --> 00:36:50,359 Speaker 1: you managed to get into like a goldfish bowl where 646 00:36:50,360 --> 00:36:54,279 Speaker 1: you won the switch blade come from? I don't think so, right, 647 00:36:54,400 --> 00:36:56,880 Speaker 1: And actually we'll talk a little bit about some of 648 00:36:56,920 --> 00:36:59,200 Speaker 1: the problems after this break here in a second. But 649 00:37:00,120 --> 00:37:07,120 Speaker 1: an early early shout to the death of the repair person. Yeah, 650 00:37:07,239 --> 00:37:09,759 Speaker 1: and you know, yeah, there are still some of those things, 651 00:37:09,840 --> 00:37:12,440 Speaker 1: but like try and find a TV repair shop near 652 00:37:12,520 --> 00:37:16,520 Speaker 1: you there, Well, yeah, try to find one that's open too, 653 00:37:16,719 --> 00:37:19,000 Speaker 1: is the other thing. And you can still find them 654 00:37:19,040 --> 00:37:22,759 Speaker 1: in any given large city, but it's it's not like 655 00:37:22,800 --> 00:37:25,120 Speaker 1: it used to be where it was just like, oh, 656 00:37:25,239 --> 00:37:29,520 Speaker 1: in any downtown there's a locksmith, there's a tailor, there's 657 00:37:29,520 --> 00:37:34,080 Speaker 1: a TV repaired person, uh, and or any kind of 658 00:37:34,120 --> 00:37:39,400 Speaker 1: repair shop. Um. Yeah, they are very very few and 659 00:37:39,480 --> 00:37:43,440 Speaker 1: far between, but that maybe changing is we'll see, all right, 660 00:37:43,520 --> 00:37:47,120 Speaker 1: let's take that break, Okay, Thank goodness, I had a 661 00:37:47,120 --> 00:37:49,360 Speaker 1: lot of anxiety building up because I knew that break 662 00:37:49,440 --> 00:38:16,000 Speaker 1: was looming. Ski as sks Alright, Chuck. So, I feel 663 00:38:16,000 --> 00:38:18,680 Speaker 1: like we've kind of hit upon the idea that planned 664 00:38:18,719 --> 00:38:22,680 Speaker 1: obsolescence can be problematic. But let's talk specifically about the 665 00:38:22,680 --> 00:38:27,239 Speaker 1: problems it does produce, right, Yeah, I mean one of 666 00:38:27,280 --> 00:38:28,719 Speaker 1: the big Well, first of all, let's saw out some 667 00:38:28,760 --> 00:38:32,319 Speaker 1: stats just so people know we're not just being angry. Uh. 668 00:38:32,480 --> 00:38:34,359 Speaker 1: There was a study about four years ago in two 669 00:38:34,400 --> 00:38:39,839 Speaker 1: thousand fifteen by company in Germany, the Uko Institute UM 670 00:38:40,040 --> 00:38:42,200 Speaker 1: no e on the end of institute, which is so 671 00:38:42,280 --> 00:38:47,520 Speaker 1: German looking really is its institute otherwise um They found 672 00:38:47,560 --> 00:38:51,719 Speaker 1: obsolescence was on the rise. Percentage of electrical and electronic 673 00:38:51,800 --> 00:38:55,919 Speaker 1: products sold that were replaced because they broke within five 674 00:38:56,000 --> 00:38:58,640 Speaker 1: years rose from three and a half percent in two 675 00:38:58,640 --> 00:39:02,880 Speaker 1: thousand four, two eight point three and two thousand twelve. 676 00:39:03,680 --> 00:39:06,480 Speaker 1: And then household appliances, which is one of the big 677 00:39:06,520 --> 00:39:09,880 Speaker 1: gripes for people because those are high dollar items that 678 00:39:09,920 --> 00:39:12,919 Speaker 1: you want to last, you know, fifteen years. UM large 679 00:39:12,960 --> 00:39:16,799 Speaker 1: household appliances had to be replaced within five years grew 680 00:39:16,840 --> 00:39:22,080 Speaker 1: from seven percent to like doubled between two thousand and 681 00:39:22,080 --> 00:39:26,759 Speaker 1: four and two, and like it's you I've this is 682 00:39:26,800 --> 00:39:29,719 Speaker 1: a really rare study. Most of the evidence about this 683 00:39:29,760 --> 00:39:32,560 Speaker 1: stuff is anecdotal. Like if you ever get your hands 684 00:39:32,600 --> 00:39:35,799 Speaker 1: on an appliance repair guy um who comes out, they 685 00:39:35,840 --> 00:39:40,680 Speaker 1: will talk ad nauseum about how they literally don't make 686 00:39:40,719 --> 00:39:43,799 Speaker 1: things like they used to and that the lifespan is 687 00:39:43,840 --> 00:39:47,680 Speaker 1: like two to three years, five years if you're lucky, um, 688 00:39:47,719 --> 00:39:50,680 Speaker 1: But prices are still really high like it used to be. Like, Okay, 689 00:39:50,760 --> 00:39:54,080 Speaker 1: I'm gonna shell out some money for um a really 690 00:39:54,120 --> 00:39:57,560 Speaker 1: good fridge and you could tell basically by the price 691 00:39:57,560 --> 00:39:59,479 Speaker 1: of the fridge how long it was gonna last that 692 00:39:59,480 --> 00:40:02,920 Speaker 1: that did a decade or two ago. You can still 693 00:40:03,000 --> 00:40:05,759 Speaker 1: pay a significant amount of money for a fridge that 694 00:40:05,800 --> 00:40:09,600 Speaker 1: has like a one year warranty and it's gonna last 695 00:40:09,680 --> 00:40:12,440 Speaker 1: three to five years, even though you spend a significant 696 00:40:12,480 --> 00:40:15,239 Speaker 1: amount of money. It's crazy. Um. Sometimes are as a 697 00:40:15,280 --> 00:40:17,360 Speaker 1: plan to repair, people get specific to I don't know 698 00:40:17,400 --> 00:40:20,440 Speaker 1: if you've ever had this happen where they say they 699 00:40:20,440 --> 00:40:22,399 Speaker 1: don't just say it like oh, these things are junk. Now, 700 00:40:22,800 --> 00:40:24,759 Speaker 1: they'll say like, oh, you know, what they started doing. 701 00:40:24,760 --> 00:40:27,560 Speaker 1: It's four years ago. They started making this part out 702 00:40:27,600 --> 00:40:31,120 Speaker 1: of plastic, and I'd see the same repair over and 703 00:40:31,160 --> 00:40:34,880 Speaker 1: over and over now, right, And and it costs X 704 00:40:34,920 --> 00:40:37,120 Speaker 1: amount for them to even come out and diagnose the 705 00:40:37,160 --> 00:40:40,440 Speaker 1: problem X amount to put in the new part, and 706 00:40:40,440 --> 00:40:42,400 Speaker 1: then you also have to pay for the part. And 707 00:40:42,440 --> 00:40:45,000 Speaker 1: depending on the appliance, I mean, like if it's a 708 00:40:45,280 --> 00:40:48,919 Speaker 1: fifteen hundred or two thousand dollar refrigerator, you know, five 709 00:40:49,000 --> 00:40:51,680 Speaker 1: hundred bucks might be worth it rather than replacing it. 710 00:40:51,880 --> 00:40:54,719 Speaker 1: But you're fifteen hundred dollar refrigerator just became a two 711 00:40:54,760 --> 00:40:59,600 Speaker 1: thousand dollar refrigerator like eighteen months later, right, Um, So 712 00:40:59,640 --> 00:41:01,640 Speaker 1: that's are to the problem is the cost of repair 713 00:41:01,680 --> 00:41:04,000 Speaker 1: when it is available can be a problem. But if 714 00:41:04,040 --> 00:41:06,839 Speaker 1: your refrigerator does manage the last five years and they 715 00:41:06,880 --> 00:41:11,719 Speaker 1: stopped making replacement parts for it four years. After four years, you're, um, 716 00:41:11,760 --> 00:41:14,439 Speaker 1: you're out of luck after five years because you can't 717 00:41:14,480 --> 00:41:17,080 Speaker 1: repair it anymore. Like we talked about, Yeah, I had 718 00:41:17,120 --> 00:41:21,000 Speaker 1: a we had a dishwasher that um broke a lot 719 00:41:21,840 --> 00:41:24,880 Speaker 1: from the first year that we had it, and it 720 00:41:24,920 --> 00:41:27,160 Speaker 1: got to that point where I kept paying to repair 721 00:41:27,239 --> 00:41:31,200 Speaker 1: it and getting angrier, and you know, Emily was eventually like, 722 00:41:31,280 --> 00:41:32,719 Speaker 1: neither one of us are like, oh, just get the 723 00:41:32,760 --> 00:41:35,920 Speaker 1: new one. She was like, dude, we're spending more like 724 00:41:36,000 --> 00:41:38,160 Speaker 1: we could have bought the new one for what we're 725 00:41:38,160 --> 00:41:42,200 Speaker 1: spending on repairs because you're being stubborn about saying this 726 00:41:42,239 --> 00:41:44,759 Speaker 1: thing should last longer. But you get in that sort 727 00:41:44,800 --> 00:41:46,880 Speaker 1: of conundrum where you like, you don't know what the 728 00:41:46,960 --> 00:41:50,560 Speaker 1: right thing to do is. Yeah, yeah, and eventually, like, 729 00:41:50,680 --> 00:41:54,400 Speaker 1: just about anybody's gonna be like, fine, I'm I've spent 730 00:41:54,480 --> 00:41:56,759 Speaker 1: more money than it would have cost her a place. Yeah, 731 00:41:56,800 --> 00:42:00,279 Speaker 1: somebody's everybody's gonna cry uncle eventually, you know. I think 732 00:42:00,280 --> 00:42:02,560 Speaker 1: it's just some some people do it faster than others, 733 00:42:02,600 --> 00:42:05,919 Speaker 1: you know. Yeah. One of the other things with plan 734 00:42:06,000 --> 00:42:08,960 Speaker 1: obsolescence is a company. Can you know, it's very rare 735 00:42:09,040 --> 00:42:12,160 Speaker 1: that a company is just that company. Usually they're owned 736 00:42:12,200 --> 00:42:15,719 Speaker 1: by some huge uber company that owns many of that 737 00:42:15,800 --> 00:42:19,880 Speaker 1: company's that brand's rivals. Yeah, so you can just you know, 738 00:42:19,920 --> 00:42:23,160 Speaker 1: if something gets a bad rep you can just retire 739 00:42:23,200 --> 00:42:26,080 Speaker 1: that brand and slap a new name on it, and 740 00:42:26,120 --> 00:42:27,920 Speaker 1: it's the kind of the same thing. So you you 741 00:42:27,960 --> 00:42:30,120 Speaker 1: don't know, you don't know anymore if it's a good 742 00:42:30,160 --> 00:42:32,319 Speaker 1: or a bad brand, Right, And if you just have 743 00:42:32,400 --> 00:42:34,640 Speaker 1: a couple of mega brands and they're all doing the 744 00:42:34,719 --> 00:42:37,359 Speaker 1: same thing with their multiple brands that they all own 745 00:42:38,000 --> 00:42:40,480 Speaker 1: and that which is they're just all kind of making 746 00:42:40,480 --> 00:42:43,880 Speaker 1: crud that last maybe three to five years, then that 747 00:42:43,920 --> 00:42:47,640 Speaker 1: means that there's actually technically no bad brand. They're all 748 00:42:47,680 --> 00:42:50,959 Speaker 1: bad brands because there's also no good brand either, um, 749 00:42:51,000 --> 00:42:52,920 Speaker 1: and they just trade on these brand names that you 750 00:42:52,960 --> 00:42:56,400 Speaker 1: were raised to hear from your parents, are from repairman 751 00:42:56,520 --> 00:42:59,200 Speaker 1: or whatever, that that's a good brand, but this brand 752 00:42:59,239 --> 00:43:01,080 Speaker 1: is not any good And then you have like a 753 00:43:01,120 --> 00:43:04,320 Speaker 1: bad experience with that brand, so you switch to another brand. 754 00:43:04,840 --> 00:43:07,879 Speaker 1: But there's a pretty good chance that those same those 755 00:43:07,880 --> 00:43:10,560 Speaker 1: two brands are still owned by the same company to 756 00:43:10,600 --> 00:43:15,439 Speaker 1: whom it's all the same. You're still giving them the money. Ultimately, Yeah, 757 00:43:15,520 --> 00:43:18,480 Speaker 1: I uh, I'm sorry. This is filled with so many 758 00:43:18,600 --> 00:43:23,359 Speaker 1: anecdotal stories, but I was TV shopping recently and there 759 00:43:23,440 --> 00:43:26,000 Speaker 1: was a TV that, uh, seemed like a really good 760 00:43:26,040 --> 00:43:28,240 Speaker 1: deal and it got good ratings on all the places. 761 00:43:28,840 --> 00:43:32,160 Speaker 1: But then you start reading the customer experience and like 762 00:43:32,239 --> 00:43:34,200 Speaker 1: a lot of people were saying, this has a banding 763 00:43:34,200 --> 00:43:38,000 Speaker 1: issue where you can see like lines on the screen 764 00:43:38,040 --> 00:43:41,359 Speaker 1: when the screen is darker and stuff like that. Oh yeah, yeah. 765 00:43:41,800 --> 00:43:45,480 Speaker 1: It was like ubiquitous. It was all over the place, 766 00:43:45,480 --> 00:43:48,520 Speaker 1: and these reviews and every single one of them, the 767 00:43:48,560 --> 00:43:52,120 Speaker 1: manufacturer would reply and say, boy, we're so sorry you 768 00:43:52,160 --> 00:43:55,719 Speaker 1: have this experience. We've never heard of this, and it's uh, 769 00:43:56,000 --> 00:44:00,560 Speaker 1: certainly um an outlier so to get into uch with us, 770 00:44:01,040 --> 00:44:03,160 Speaker 1: and it's just so maddening. It's like, no, man, it's 771 00:44:03,200 --> 00:44:06,880 Speaker 1: like of these reviews say this, and I say that 772 00:44:06,960 --> 00:44:09,320 Speaker 1: sometimes when I'm when I have to call about something 773 00:44:09,360 --> 00:44:12,400 Speaker 1: like that, I'm like, man, I know, it's not like 774 00:44:12,520 --> 00:44:15,000 Speaker 1: I'm not the only person this is happening to. Is 775 00:44:15,040 --> 00:44:17,719 Speaker 1: all over the internet, and there's like, well, um, you know, 776 00:44:18,040 --> 00:44:21,799 Speaker 1: we're not allowed to share stuff like that, sir, I 777 00:44:21,840 --> 00:44:24,480 Speaker 1: have to say in my experience, so, Chuck, one thing 778 00:44:24,520 --> 00:44:27,320 Speaker 1: that has gotten better over the last couple of decades 779 00:44:27,480 --> 00:44:30,480 Speaker 1: is customer service. Do you think Yeah, I think for 780 00:44:30,520 --> 00:44:35,520 Speaker 1: the average person, the the companies want to please customers 781 00:44:35,640 --> 00:44:39,439 Speaker 1: enough that they make the experience of dealing with them 782 00:44:39,480 --> 00:44:43,359 Speaker 1: better than it was before. I think, how boy, I'm 783 00:44:43,360 --> 00:44:45,440 Speaker 1: gonna have to think about that. Okay, think about it. 784 00:44:45,640 --> 00:44:48,120 Speaker 1: Maybe some companies I've had the experience with some that 785 00:44:48,160 --> 00:44:50,880 Speaker 1: are so big that you get the feeling that like 786 00:44:51,239 --> 00:44:55,959 Speaker 1: they think it costs more to give a hoot, Right, Yeah, 787 00:44:56,000 --> 00:44:58,040 Speaker 1: I think that's definitely true out there, But there's so 788 00:44:58,080 --> 00:45:01,719 Speaker 1: many Like I think smaller company and tech startups come 789 00:45:01,840 --> 00:45:04,919 Speaker 1: from this place of like, we treat the customer really well, 790 00:45:04,960 --> 00:45:07,479 Speaker 1: that's just what we do. It just seems to be 791 00:45:07,560 --> 00:45:10,600 Speaker 1: more than there was before, whereas before it seems like 792 00:45:10,640 --> 00:45:12,719 Speaker 1: it was all big companies that you had to deal with, 793 00:45:12,760 --> 00:45:15,160 Speaker 1: and they all had terrible customer service. I think the 794 00:45:15,280 --> 00:45:18,960 Speaker 1: nineties were like the the zenith of bad customer service 795 00:45:19,040 --> 00:45:23,160 Speaker 1: if if I'm not mistaken, maybe so so. So there's 796 00:45:23,160 --> 00:45:26,279 Speaker 1: a really important point that we're kind of dancing around here, right, 797 00:45:26,719 --> 00:45:30,680 Speaker 1: Like you know of large appliances breaking within five years 798 00:45:30,680 --> 00:45:34,399 Speaker 1: and having to be replaced, like, um, eight point three 799 00:45:34,480 --> 00:45:39,239 Speaker 1: percent of of smaller electronics are all electronics. Um, those 800 00:45:39,280 --> 00:45:42,080 Speaker 1: things being thrown out. It doesn't sound like that much, 801 00:45:42,120 --> 00:45:45,800 Speaker 1: but when you actually translated into numbers, you're talking about 802 00:45:46,040 --> 00:45:50,520 Speaker 1: millions of things, of items of products that are being 803 00:45:50,560 --> 00:45:54,520 Speaker 1: thrown away because they broke. And the vast majority of 804 00:45:54,560 --> 00:45:58,000 Speaker 1: those things are just like I said, thrown away. They're 805 00:45:58,000 --> 00:46:01,320 Speaker 1: not recycled. I think in the United States six percent 806 00:46:02,080 --> 00:46:07,239 Speaker 1: of small appliances are recycled, which is a paltry amount um. 807 00:46:07,280 --> 00:46:10,120 Speaker 1: That means the rest just going to landfill. Yeah, and 808 00:46:10,239 --> 00:46:13,760 Speaker 1: it's especially egregious because not only is all this stuff 809 00:46:13,800 --> 00:46:17,120 Speaker 1: getting tossed, but e waste or some of the biggest 810 00:46:17,120 --> 00:46:22,680 Speaker 1: offenders as far as environmental damage. So you've got three 811 00:46:22,880 --> 00:46:26,480 Speaker 1: d and fifty million in cartridges in the United States 812 00:46:26,520 --> 00:46:30,680 Speaker 1: tossed and landfills every year, you know, three forty eight 813 00:46:30,680 --> 00:46:33,640 Speaker 1: million of which aren't even empty, right because those smart 814 00:46:33,680 --> 00:46:37,799 Speaker 1: ships you've got, you know, uh, refrigerators being thrown out. 815 00:46:37,920 --> 00:46:40,120 Speaker 1: We did get a new refrigerator a couple of years ago, 816 00:46:40,200 --> 00:46:42,960 Speaker 1: even though an old one that we bought used was 817 00:46:43,000 --> 00:46:45,600 Speaker 1: still working. It was kind of a workhorse, but we 818 00:46:45,680 --> 00:46:47,840 Speaker 1: sold it and I was like, you know, sold it 819 00:46:47,880 --> 00:46:50,200 Speaker 1: really cheap. It was like, I bought this thing, used, 820 00:46:50,320 --> 00:46:53,440 Speaker 1: it lasted us ten years without problems. Like, so someone's 821 00:46:53,440 --> 00:46:58,560 Speaker 1: getting a good old workhorse here for a couple hundred bucks. 822 00:46:58,640 --> 00:47:01,239 Speaker 1: So you know, we try and recycle or stuff or 823 00:47:01,239 --> 00:47:03,719 Speaker 1: sell it or donate it these days, or at least 824 00:47:03,719 --> 00:47:07,480 Speaker 1: set it on fire so it's not somebody else's problem. 825 00:47:08,120 --> 00:47:10,080 Speaker 1: The good news is, though I don't want this to 826 00:47:10,120 --> 00:47:12,279 Speaker 1: all be poopoo, is there are places in the world 827 00:47:12,320 --> 00:47:16,320 Speaker 1: that are working on this and trying to change things. Um. 828 00:47:16,320 --> 00:47:19,040 Speaker 1: Not here in the United States, of course, but in 829 00:47:19,080 --> 00:47:22,680 Speaker 1: Europe they are working on creating some standards. There's a 830 00:47:22,719 --> 00:47:27,360 Speaker 1: program called Eco Design Directive, which would basically open up 831 00:47:27,400 --> 00:47:31,719 Speaker 1: regulation of industry based on you know, they're what they're 832 00:47:31,719 --> 00:47:34,279 Speaker 1: trying to do is set new standards for durability and 833 00:47:34,320 --> 00:47:37,520 Speaker 1: repair ability and like make it the law, right, yeah, 834 00:47:37,560 --> 00:47:41,160 Speaker 1: like they're they're Um, the resource efficiency is what they're calling, 835 00:47:41,200 --> 00:47:43,560 Speaker 1: Like you have energy efficiency, like how much water does 836 00:47:43,600 --> 00:47:47,120 Speaker 1: that do? Sacer use? Um? This is how long does 837 00:47:47,160 --> 00:47:50,200 Speaker 1: this thing last? Put it on the label, right exactly, 838 00:47:50,320 --> 00:47:53,680 Speaker 1: kind of like that Bernard London's idea, but rather than 839 00:47:53,680 --> 00:47:55,840 Speaker 1: it being an expiration date to where you start to 840 00:47:55,880 --> 00:47:58,200 Speaker 1: get charged for using it beyond that date, this is, 841 00:47:58,440 --> 00:48:00,359 Speaker 1: oh well, this one's gonna last five years. This one 842 00:48:00,360 --> 00:48:02,040 Speaker 1: says the last seven I'm gonna go with the seven 843 00:48:02,120 --> 00:48:05,480 Speaker 1: year one right now. And because of the resources these 844 00:48:05,480 --> 00:48:08,480 Speaker 1: things use, the seven year one is more efficient by 845 00:48:08,480 --> 00:48:11,080 Speaker 1: definition than the five year one. And at least you 846 00:48:11,120 --> 00:48:14,960 Speaker 1: can make an informed choice as a consumer, Uh, here 847 00:48:14,960 --> 00:48:17,200 Speaker 1: in the States. Like I said that, the federal government 848 00:48:17,200 --> 00:48:20,640 Speaker 1: isn't doing anything, but when it comes to the States, 849 00:48:21,120 --> 00:48:24,000 Speaker 1: there are some groups. There's one movement called right to 850 00:48:24,040 --> 00:48:27,280 Speaker 1: Repair started in the UK and is now catching hold 851 00:48:27,800 --> 00:48:30,480 Speaker 1: I think in two thousand eighteen or eighteen states that 852 00:48:30,560 --> 00:48:34,320 Speaker 1: introduced right to repair bills UM, some of which have 853 00:48:34,520 --> 00:48:37,960 Speaker 1: taken hold, some of which haven't. But UM it basically 854 00:48:38,040 --> 00:48:42,000 Speaker 1: requires companies to make it possible to repair their devices 855 00:48:42,080 --> 00:48:44,120 Speaker 1: on their own or take it to a repair mom 856 00:48:44,160 --> 00:48:48,000 Speaker 1: and pop repair shop and not have like the warranty avoided. Yeah, 857 00:48:48,040 --> 00:48:50,360 Speaker 1: these these laws all kind of you know, they're different, 858 00:48:50,360 --> 00:48:53,960 Speaker 1: but they have in common the idea that, Okay, if 859 00:48:54,000 --> 00:48:56,000 Speaker 1: you guys are gonna build junk, at least make it 860 00:48:56,040 --> 00:48:59,200 Speaker 1: easier for them to be repaired, like design them so 861 00:48:59,239 --> 00:49:02,440 Speaker 1: a customer can repair them themselves or take them to 862 00:49:02,600 --> 00:49:06,440 Speaker 1: an unauthorized repair shop. And those repair shops should be 863 00:49:06,520 --> 00:49:08,839 Speaker 1: able to get their hands on parts that are as 864 00:49:08,920 --> 00:49:12,440 Speaker 1: universal as possible. And you guys, the manufacturer should be 865 00:49:12,480 --> 00:49:16,520 Speaker 1: supplying repair shops with UM repair manuals for them to reference, 866 00:49:16,560 --> 00:49:19,520 Speaker 1: Like stop doing the opposite of everything we just said 867 00:49:19,960 --> 00:49:22,560 Speaker 1: in order to make it hard to repair your stuff. 868 00:49:22,840 --> 00:49:25,239 Speaker 1: If put out junk if you want, but let us 869 00:49:25,239 --> 00:49:27,680 Speaker 1: repair it. That's kind of what the gist of those 870 00:49:27,719 --> 00:49:30,720 Speaker 1: bills are. Yeah, And you know, like we mentioned before, 871 00:49:30,800 --> 00:49:33,400 Speaker 1: there is a segment of people that think, um, that 872 00:49:33,560 --> 00:49:36,440 Speaker 1: firmly believe that this is all great for industry. It's 873 00:49:36,480 --> 00:49:40,040 Speaker 1: all great for the economy. It keeps an army of 874 00:49:40,080 --> 00:49:43,960 Speaker 1: employees working at these cell phone companies and smartphone companies 875 00:49:44,480 --> 00:49:50,240 Speaker 1: and designers and engineers because of that cycle. Uh So, 876 00:49:50,320 --> 00:49:52,359 Speaker 1: you know, that's one way to look at it. If 877 00:49:52,360 --> 00:49:55,719 Speaker 1: you turn over goods really quickly, then that's a lot 878 00:49:55,760 --> 00:49:59,239 Speaker 1: more stuff that needs to be manufactured and a lot 879 00:49:59,239 --> 00:50:01,440 Speaker 1: more trucks riving things. And you know, it might be 880 00:50:01,480 --> 00:50:05,399 Speaker 1: an environmental nightmare, but those trucks are moving. Yeah. I mean, 881 00:50:05,440 --> 00:50:07,759 Speaker 1: on the one hand, though, it I do agree with 882 00:50:07,800 --> 00:50:11,000 Speaker 1: the idea of saying, Okay, we we want to replace, 883 00:50:11,239 --> 00:50:13,520 Speaker 1: we want people to buy a new phone every three years. 884 00:50:13,760 --> 00:50:16,480 Speaker 1: We have to give them a reason to buy a 885 00:50:16,480 --> 00:50:19,000 Speaker 1: new phone every three years. And one of the outcomes 886 00:50:19,040 --> 00:50:23,880 Speaker 1: of that is that technological innovation that that is happening 887 00:50:24,440 --> 00:50:26,960 Speaker 1: as a result of that. Like just you know, there's 888 00:50:27,000 --> 00:50:30,040 Speaker 1: multiple phone companies all scrambling for market share, so they're 889 00:50:30,080 --> 00:50:33,480 Speaker 1: trying to out innovate one another and justify customers going 890 00:50:33,520 --> 00:50:37,439 Speaker 1: and replacing their phones, but barely. Well, yeah, because there's 891 00:50:37,480 --> 00:50:39,319 Speaker 1: other routes they can take. They can take you know, 892 00:50:39,440 --> 00:50:43,279 Speaker 1: the the fast fashion clothing route and just do cosmetic 893 00:50:43,520 --> 00:50:46,319 Speaker 1: updates to it, or like the easy bake oven. It 894 00:50:46,360 --> 00:50:48,799 Speaker 1: all it does the same thing, virtually the same thing 895 00:50:48,880 --> 00:50:52,080 Speaker 1: from the beginning of its invention until today. It was 896 00:50:52,120 --> 00:50:55,759 Speaker 1: just mainly cosmetic changes that were made to it over 897 00:50:55,840 --> 00:50:58,560 Speaker 1: time to keep up with the times, just like fashion. 898 00:50:58,760 --> 00:51:01,160 Speaker 1: If you do that with a phone technology, then yeah, 899 00:51:01,200 --> 00:51:04,120 Speaker 1: you're slub You're you're not doing your job. But ideally, 900 00:51:04,719 --> 00:51:07,200 Speaker 1: if you release a new version of a phone every 901 00:51:07,239 --> 00:51:11,279 Speaker 1: few years and it is just way better than the 902 00:51:11,280 --> 00:51:14,840 Speaker 1: phone before, that's okay. Yes, there's still the manufacturing problem 903 00:51:14,920 --> 00:51:17,799 Speaker 1: in the waste associated with it that can be dealt with, 904 00:51:18,200 --> 00:51:21,879 Speaker 1: but at least technology is being pushed forward. At least 905 00:51:21,880 --> 00:51:25,040 Speaker 1: it's not just a total scam, you know what I mean. Yeah, 906 00:51:25,120 --> 00:51:27,600 Speaker 1: there's also the idea of value engineering, like kind of 907 00:51:27,640 --> 00:51:31,480 Speaker 1: walking that line as a manufacturer, uh, to not make junk, 908 00:51:31,560 --> 00:51:34,160 Speaker 1: but also to make something affordable for a consumer. And 909 00:51:34,920 --> 00:51:38,160 Speaker 1: if we built a card to the last seventy five years, 910 00:51:38,760 --> 00:51:40,440 Speaker 1: no one would be able to afford it because it 911 00:51:40,440 --> 00:51:44,960 Speaker 1: would all be military grade, right materials or the same 912 00:51:44,960 --> 00:51:48,280 Speaker 1: thing with a phone, Like if this technological progress is happening, 913 00:51:48,360 --> 00:51:52,239 Speaker 1: so that, um, a phone does actually become obsolete, whether 914 00:51:52,280 --> 00:51:55,920 Speaker 1: planned or otherwise, in a couple of years, Um, it 915 00:51:56,040 --> 00:51:58,800 Speaker 1: makes more sense to build phones with cheaper parts that 916 00:51:58,840 --> 00:52:00,960 Speaker 1: aren't gonna last forever, be because then you have to 917 00:52:01,080 --> 00:52:03,839 Speaker 1: replace a five dollar phone every few years rather than 918 00:52:03,880 --> 00:52:06,960 Speaker 1: a five thousand dollar phone every few years. To right, 919 00:52:07,040 --> 00:52:09,480 Speaker 1: and the and the you know, the final point kind 920 00:52:09,520 --> 00:52:11,400 Speaker 1: of is that the consumer does have a little bit 921 00:52:11,440 --> 00:52:16,720 Speaker 1: of responsibility. It's a little bit all of our faults because, uh, 922 00:52:17,080 --> 00:52:19,839 Speaker 1: you might want the new phone in that color one year, 923 00:52:19,880 --> 00:52:22,759 Speaker 1: other one works great. There was a study by the 924 00:52:22,840 --> 00:52:27,120 Speaker 1: same Uko Institute that said a third of all replacement 925 00:52:27,160 --> 00:52:32,280 Speaker 1: purchases for things like fridges and washing machines were motivated by, um, 926 00:52:32,320 --> 00:52:35,399 Speaker 1: just having a newer, better unit even though their old 927 00:52:35,440 --> 00:52:38,120 Speaker 1: one is still fine. Right, So, like, you know, that's 928 00:52:38,200 --> 00:52:41,920 Speaker 1: kind of on the consumer hit him with that last chuck. Uh, 929 00:52:42,000 --> 00:52:46,000 Speaker 1: two thousand twelve, more than sixty of t vs that 930 00:52:46,080 --> 00:52:50,239 Speaker 1: were replaced, We're still functioning. Mike drop TVs. That's that's 931 00:52:50,280 --> 00:52:52,520 Speaker 1: certainly a big one, you know, But I mean the 932 00:52:52,600 --> 00:52:57,200 Speaker 1: question is, did this like ravenous consumer society developed as 933 00:52:57,200 --> 00:53:01,840 Speaker 1: a result of planned obsolescence or did plan obsolescence developed 934 00:53:02,320 --> 00:53:06,000 Speaker 1: to keep up with this ravenous consumer society. That's the 935 00:53:06,080 --> 00:53:08,799 Speaker 1: question we'll leave you with. That is a big question. Yeah, 936 00:53:08,840 --> 00:53:11,200 Speaker 1: I'd love to answer that, we don't have the answer. Well, 937 00:53:11,239 --> 00:53:14,680 Speaker 1: while we try to figure it out, how about instead, 938 00:53:15,520 --> 00:53:21,560 Speaker 1: let's listen to some listener mail from Chuck. Yeah, this 939 00:53:21,640 --> 00:53:24,600 Speaker 1: is a very very sweet email from a gentleman named 940 00:53:24,640 --> 00:53:27,400 Speaker 1: Tom about his daughter. Hey, guys, thanks for being a 941 00:53:27,400 --> 00:53:30,880 Speaker 1: positive influence on my daughter, Grace. She recently graduated from 942 00:53:30,960 --> 00:53:34,040 Speaker 1: high school will be attending the University of Minnesota Twin 943 00:53:34,080 --> 00:53:40,720 Speaker 1: Cities College of Biological Sciences, majoring in cellular and uh organismal. 944 00:53:41,120 --> 00:53:43,799 Speaker 1: I don't even know that word. Tom just made up 945 00:53:43,800 --> 00:53:48,359 Speaker 1: a new word. Physiology. Is that word I guess I've 946 00:53:48,400 --> 00:53:53,600 Speaker 1: never seen because of your shows? Oh here, he says, 947 00:53:53,640 --> 00:53:56,600 Speaker 1: she's even making up new words. There you go. Because 948 00:53:56,640 --> 00:53:58,600 Speaker 1: of your show's unique inside to learning, your you fan 949 00:53:58,719 --> 00:54:02,040 Speaker 1: the flames of desire for knowledge. You routinely reinforce awesome 950 00:54:02,040 --> 00:54:05,800 Speaker 1: and cool knowledge and education can be I started listening 951 00:54:05,840 --> 00:54:07,920 Speaker 1: later than she did to try and listen to an 952 00:54:07,920 --> 00:54:09,839 Speaker 1: episode each way, and then tried to listen to an 953 00:54:09,840 --> 00:54:13,000 Speaker 1: episode each way from work every day. I've heard you 954 00:54:13,080 --> 00:54:15,920 Speaker 1: read listener mail from other parents that complement how you 955 00:54:15,920 --> 00:54:17,800 Speaker 1: always give us something to talk about with our kids. 956 00:54:18,120 --> 00:54:20,719 Speaker 1: That is also true in our home. Recently, on our 957 00:54:20,760 --> 00:54:23,320 Speaker 1: vacation to go skiing in Colorado, we stopped at a 958 00:54:23,360 --> 00:54:28,200 Speaker 1: Pony Express station in Nebraska. Your influences beyond academics too. 959 00:54:28,280 --> 00:54:31,920 Speaker 1: She's involved in her community and articulates educated opinions for 960 00:54:32,000 --> 00:54:34,560 Speaker 1: her passions. She will turn eighteen this fall, and it's 961 00:54:34,600 --> 00:54:37,200 Speaker 1: looking forward to voting. Many of the examples you've given 962 00:54:37,200 --> 00:54:40,560 Speaker 1: your podcasts have empowered her to take positions on social issues. 963 00:54:41,280 --> 00:54:43,480 Speaker 1: I know you know, I hope you know the importance 964 00:54:43,480 --> 00:54:45,920 Speaker 1: and influence of your show. Guys. We look forward to 965 00:54:45,960 --> 00:54:49,960 Speaker 1: your show in Chicago. Yeah, so Tom and the family 966 00:54:50,080 --> 00:54:54,280 Speaker 1: are coming to UH from Rockford, Illinois to Chicago. Thanks Tommy. 967 00:54:54,320 --> 00:54:57,719 Speaker 1: What was Tom's daughter's name again, Grace, Grace, Grace, Thank 968 00:54:57,760 --> 00:55:01,040 Speaker 1: you very much for making us look so good. Yeah, um, 969 00:55:01,080 --> 00:55:06,239 Speaker 1: and good luck in school. Congrats and yeah, we'll see 970 00:55:06,280 --> 00:55:10,239 Speaker 1: you guys in Chicago. Um oh, I guess that's it. 971 00:55:10,320 --> 00:55:12,839 Speaker 1: If you want to get in touch with us, like 972 00:55:12,920 --> 00:55:15,799 Speaker 1: Grace and Tom did, you can what chuck go onto 973 00:55:15,800 --> 00:55:17,400 Speaker 1: Stuff you Should Know dot com and check out our 974 00:55:17,440 --> 00:55:21,120 Speaker 1: social links and then you could also just send us 975 00:55:21,120 --> 00:55:23,759 Speaker 1: an email and if you want to do that, send 976 00:55:23,800 --> 00:55:30,520 Speaker 1: it to stuff podcast at i heeart radio dot com. 977 00:55:30,600 --> 00:55:32,920 Speaker 1: Stuff you Should Know is a production of iHeart Radio. 978 00:55:33,400 --> 00:55:36,560 Speaker 1: For more podcasts my heart Radio, visit the iHeart Radio app, 979 00:55:36,760 --> 00:55:39,680 Speaker 1: Apple Podcasts, or wherever you listen to your favorite shows.