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Speaker 1: Protein powder and water bottles are platoon chief at the time.

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Speaker 1: You would take plastic water bottles and five point fifty

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Speaker 1: quarter to the outside of the outside of his kid

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Speaker 1: and sill and you know, hey, he might see this

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Speaker 1: one day, so like he's a he's a great man.

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Speaker 1: He is a great man. But we would all make

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Speaker 1: fun of him because on nots you could you could

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Speaker 1: always see where he was because they would just be

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Speaker 1: they were just bouncing on his kids. But it was

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Speaker 1: like it was like for ease of access, and we're like, dude,

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Speaker 1: we can't we do it. Yeah, anything else. We're trying

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Speaker 1: to find lightweight and you finish in basically, you know.

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Speaker 1: And then and then it's been ever since then, and

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Speaker 1: I'll open it up to Josh Hues, I'm talking forever.

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Speaker 1: Ever since then, it's just been the relentless pursuit of

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Speaker 1: not letting like people in the supply chain, the market, yeah, like, hey,

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Speaker 1: we can do it for cheaper if we put this

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Speaker 1: in there this way. It's been a real battle to

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Speaker 1: like keep it. It's that simple, you know, which is

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Speaker 1: crazy out here.

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Speaker 2: The steaks are real effective preparations starts with fitness, but

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Speaker 2: it requires so much more This show explores the tools, knowledge, resilience,

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Speaker 2: and skills needed to be ready when it matters the most.

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Speaker 2: Join me Rich Browning as we apply the decades of

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Speaker 2: wisdom I've gained through training and competition to hunting in

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Speaker 2: the back country. This is In Pursuit, brought to you

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Speaker 2: by Mount Knumps.

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Speaker 1: In collaboration with Mayhem Hunt.

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Speaker 3: Obviously, we have some high ground ships right here. We

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Speaker 3: have the guys from high Ground here with us. Yeah,

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Speaker 3: I'll let you guys kind of keep off and really,

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Speaker 3: I don't know, let's talk about it. I guess high

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Speaker 3: ground to start and then we can kind of see

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Speaker 3: where it rolls from there.

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Speaker 4: So I think it's cool. I think better and own company.

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Speaker 2: Yeah, introduce yourselves.

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Speaker 1: Yeah yeah. Angela is a terrible host. Yeah yeah, yeah,

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Speaker 1: that's what I said. No, so yeah, Dylan Larson made

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Speaker 1: the company in twenty twenty three while I was still

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Speaker 1: in YEPM is the word on that wall. I guess

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Speaker 1: I'm out of the Navy now, so I can.

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Speaker 5: It's gonna say prison like in prison, right, Yeah, but

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Speaker 5: made it, I guess two and a half years ago

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Speaker 5: something like that did fourteen years in the seal teams

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Speaker 5: joined right, out of high school the day I turned seventeen, Yeah, seventeen.

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Speaker 1: Just straight off out the boot camp and then got

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Speaker 1: a whole bunch of stories that actually, you know, we

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Speaker 1: were talking about last night, like kind of revisiting those

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Speaker 1: things that were great, and then did a couple deployments

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Speaker 1: it was awesome, and then twenty twenty three, on my

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Speaker 1: most recent deployment, it was like the most remote one

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Speaker 1: by far, and so there wasn't much to do, Like

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Speaker 1: Wi Fi was horrible there all you just run around

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Speaker 1: the airfield and stuff. So then got really into business

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Speaker 1: and that's kind of where I started the company. Yeah,

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Speaker 1: so yeah, that's me.

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Speaker 5: And then yeah, Josh mecanless. I also did just about

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Speaker 5: fourteen years in the Navy UD bomb squad. Got out

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Speaker 5: in twenty twenty two, right like in the COVID stuff,

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Speaker 5: got into like start working, started working in tech, and

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Speaker 5: did that for about a year and a half.

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Speaker 1: That's horrible. It was. It was terrible, about a one

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Speaker 1: eighty of life hanging out with the boys doing the

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Speaker 1: stuff and then tech and you had like ended up

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Speaker 1: with thirty direct reports or something like that.

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Speaker 5: Yeah, yeah, well I had a lot of folks that

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Speaker 5: were reporting to me, and then it just became the

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Speaker 5: guy where if people got in trouble they had to

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Speaker 5: come to me, and that was that was kind of

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Speaker 5: my job until I left the fixer. Yeah, it was

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Speaker 5: not very fun. Then Dylan talked about this idea. I

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Speaker 5: think it was like right when he got home, and

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Speaker 5: I was looking for an exit for sure, so took

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Speaker 5: that offer app immediately I do the operations and stuff.

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Speaker 3: It's where I hear that a lot from like like

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Speaker 3: guys transitioning back to like civilian life, like having a

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Speaker 3: normal job.

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Speaker 6: I guess I like know most people would say like

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Speaker 6: coming back and it's.

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Speaker 3: Just like so weird and it's just like the culture

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Speaker 3: because you just said it, like you're hanging out with

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Speaker 3: the boys, you're like doing like pretty cool stuff, pretty

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Speaker 3: fun stuff, like really fulfilling stuff, especially for guys, and

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Speaker 3: then you are in tach So like, yeah, how is

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Speaker 3: a shift?

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Speaker 6: How is the shift? Like mindset wise?

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Speaker 3: We can just like go ahead and jump right into it,

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Speaker 3: like mindset wise, Like that's like that's like the hardest thing.

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Speaker 3: And the one other thing one of the things I

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Speaker 3: always hear about like PTSD is like you they expect

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Speaker 3: you just transition right back to normal life. And it's

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Speaker 3: just not it's just not like that. It's just not simple. Yeah,

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Speaker 3: Like there's no there's no good transition.

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Speaker 1: So yeah, I mean, I don't know is that.

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Speaker 3: That affect you at all or if you or at

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Speaker 3: least being in that position. Was that was that something

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Speaker 3: that you could like start to empathize with people like, Okay,

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Speaker 3: I can start to understand like why it's difficult for

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Speaker 3: people to transition back to this because these are very

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Speaker 3: different lives.

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Speaker 1: Yeah, just so much to impact with all that.

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Speaker 6: There is a lot, I know, there's a lot.

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Speaker 5: Yeah, for sure. It was h it was. It was difficult, yeah,

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Speaker 5: to say the least. It was going from working with

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Speaker 5: a bunch of dudes all the time like a high

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Speaker 5: bay garage yep, deploying to now I've got four female

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Speaker 5: direct reports and I've never worked really with female I

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Speaker 5: was before that.

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Speaker 1: Yeah, it was a challenge.

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Speaker 5: I'm born and raised in southern California, and my wife

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Speaker 5: and I packed up and moved. It was like the

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Speaker 5: month after I got out to Florida, which is Florida's

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Speaker 5: great where she's from. But then the job was remote.

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Speaker 5: I'm very thankful for the job.

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Speaker 1: Yeah, say, yeah, yeah, absolutely super. Yeah.

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Speaker 5: Then I was in a cave in my office, you know,

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Speaker 5: working west coast and East coast hours because I just

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Speaker 5: I felt like if I wasn't working, I was failing now,

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Speaker 5: and uh it was just unsustainable. So yeah, I fully

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Speaker 5: understand it's more of just like the being secluded away

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Speaker 5: from everybody. It was by design, but I ended up

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Speaker 5: making it a lot harder on us.

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Speaker 1: Yeah.

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Speaker 2: Yeah, we we were talking to Matt Johnson yesterday and

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Speaker 2: that was the main thing that he said. Matt was

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Speaker 2: National Guard but deployed a couple of times and was

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Speaker 2: you know, he was talking about how, yeah, you're always

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Speaker 2: with somebody in the military literally, you like, you don't

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Speaker 2: do anything by yourself almost ever, you know, and then

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Speaker 2: to go into you know, every day life where you're

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Speaker 2: you know, not necessarily by yourself, but like you're saying.

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Speaker 4: You're in a in a dungeon and in you know, yeah.

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Speaker 2: Fixed on one thing, and you are working remote and

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Speaker 2: so I mean I think that's a that's a product

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Speaker 2: of COVID. You know, we talk about a lot about

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Speaker 2: like even at Mayhem, I'm like, I don't like remote work, Like,

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Speaker 2: oh my gosh.

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Speaker 1: We just talk about that him and I were sorry,

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Speaker 1: we were going to go for this, yeah, thirty minutes

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Speaker 1: last night, and he was talking about when we're growing

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Speaker 1: the team in these hires and he's like, there will

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Speaker 1: be none of them remote, you know, so so just anyway,

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Speaker 1: keep going.

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Speaker 2: But yeah, yeah, no, I mean that's you know, that's

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Speaker 2: one of our things here at Mayhem. And when everything

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Speaker 2: kind of went COVID, we had some you know, like Darren,

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Speaker 2: my cousin, he moved back to Michigan because his wife's

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Speaker 2: dad's like, you know, early eighties and he's getting older

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Speaker 2: and so.

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Speaker 4: They wanted to be closer to home.

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Speaker 2: And then Dre moved off for a little bit, and

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Speaker 2: then you know, we would hire some people and it

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Speaker 2: was remote, and man, I just I'm not I'm really

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Speaker 2: bad at relationships through this. You know, I'm probably not

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Speaker 2: as good at relationships even in person. But you know, yeah,

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Speaker 2: but I you know, I value face to face interaction

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Speaker 2: being you know, like, even when I competed as an individual,

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Speaker 2: like it just wasn't as fulfilling even winning as it

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Speaker 2: was on a team. And so being a part of

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Speaker 2: a team, sharing suffering with others, I think that's what

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Speaker 2: makes cross fit great. I think that's what one of

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Speaker 2: the major draws of it of like, you know, we're

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Speaker 2: in this together type thing, and I think, man, it's

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Speaker 2: just it's something we're trying to everybody's trying to come

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Speaker 2: back from from COVID, right, you know, like what's the

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Speaker 2: balance of hey, giving some people some freedom to like, hey,

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Speaker 2: you can get your work done.

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Speaker 4: Because I'm not one of those guys either.

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Speaker 2: That's like you have to work forty hours a week,

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Speaker 2: you have to do this, and you're like it, just

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Speaker 2: get your job done.

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Speaker 1: You know, get your job done. I don't care.

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Speaker 2: But there is something to be said about face to

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Speaker 2: face interaction.

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Speaker 3: It's almost like the opposite was for me for the

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Speaker 3: fire department is like you're in it for twenty four

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Speaker 3: hours and then you're out of the forty eight so

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Speaker 3: you have to turn it on and turn it off

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Speaker 3: and on and turn it off, and so yeah, it's

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Speaker 3: just like it is just so different. It's the eggs

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Speaker 3: exact opposite, but the same struggle almost where you're like

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Speaker 3: I have to like be totally turned on and I'm

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Speaker 3: with the crew and like we're having a good time

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Speaker 3: and like we may be up at three am at

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Speaker 3: a fire where someone dies at you know, something like that,

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Speaker 3: and then the next morning, you know, you just go

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Speaker 3: home and your wife is like sitting there, like drinking coffee,

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Speaker 3: and it's just like a weird transition. You're like, I

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Speaker 3: don't know how to like handle this, and a lot

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Speaker 3: of people do struggle with handling that. But it's like

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Speaker 3: there's a time to compartmentalize it a little bit and

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Speaker 3: not to like make it other people's issue.

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Speaker 6: But there's also another time.

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Speaker 3: Where like, hey, having those guys around you and being

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Speaker 3: able to talk through that stuff, and then you know,

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Speaker 3: of course you get to look forward to like in

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Speaker 3: two days, you just you to see him and you

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Speaker 3: kind of debrief everything a little bit. Yeah, and that helps.

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Speaker 3: That definitely helps. So having being able to go back

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Speaker 3: to those guys obviously helped.

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Speaker 6: But like it is just.

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Speaker 3: Weird turning it on and turning it off every couple

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Speaker 3: of days. Yeah, So it's just it's kind of the

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Speaker 3: exact opposite, but just it's similar in a way, I guess.

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Speaker 5: Yeah, for sure, it seems very similar. Needless to say,

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Speaker 5: my wife is the same. She's been helping me unpack

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Speaker 5: that for the past three years, since getting out and yeah,

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Speaker 5: I mean being alone with me for three.

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Speaker 1: Years and after all.

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Speaker 5: Of that, Yeah, she was going through deployment, deployment, deployment,

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Speaker 5: and we get out and I'm a asshole.

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Speaker 2: Yeah, you know, well, you know that's where I feel

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Speaker 2: like a lot of guys find not relief but fine,

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Speaker 2: just kind of I don't know, maybe purpose even in

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Speaker 2: hunting in the style that we do. You know, we

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Speaker 2: I talk a lot about you know, there's those guys

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Speaker 2: that love to go out solo and just be out

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Speaker 2: there by themselves.

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Speaker 4: I'm not that guy.

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Speaker 2: I've never have been. Even white tail hunting. At times

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Speaker 2: it gets a little bit like boring, not boring even it's.

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Speaker 3: Just like the part the part about white til hunting

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Speaker 3: that is nice is like if you have a group

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Speaker 3: of guys on the same land.

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Speaker 6: Yeah, and you're like, hey, what do you see?

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Speaker 4: Yeah, back and forth a little bit.

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Speaker 1: That's a little bit more fun.

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Speaker 2: But like Western hunting, the style hunting we do, Man,

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Speaker 2: you're just going out in teams, right, you know. We

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Speaker 2: just got off of a hunt about what three weeks ago,

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Speaker 2: Scott that you know, we were working in groups, groups

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Speaker 2: of three or four, and man, it was so much fun.

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Speaker 2: You know, like we got back and you know, we

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Speaker 2: were out there for five days and you're just like,

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Speaker 2: you're so hyper focused.

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Speaker 1: This doesn't work most.

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Speaker 2: Of the place it's perfect, and so it's literally it's

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Speaker 2: just awesome. You're you're Scott always talks about your relationship

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Speaker 2: grows as lame as that sounds talking about dudes, but

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Speaker 2: like your relationship grows so much more in those moments

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Speaker 2: because you don't have those distractions. And then you like,

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Speaker 2: you know, we were in there for five days and

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Speaker 2: that's all you're thinking about. Yeah, and then we came

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Speaker 2: back home, literally got home at midnight.

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Speaker 4: Next morning was you know, take the kids to school.

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Speaker 1: You're back in the grind.

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Speaker 2: And then we flew to Scotland and we were in

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Speaker 2: like the whole Rogue Fitness Rogue Invitational thing and dude

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Speaker 2: man Nike on a crazy you know, it's been fifteen

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Speaker 2: years since I was at the fire department, so I

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Speaker 2: experienced that. But like even just those five days and

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Speaker 2: then having to jump back into real life. I can't imagine,

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Speaker 2: you know, being on a deployment for six to eight

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Speaker 2: months and then coming back home and you know, you

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Speaker 2: all that noise that creeps in and so you know,

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Speaker 2: on a way different level, Like I can't imagine you know,

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Speaker 2: like what you guys are saying where you're like, that

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Speaker 2: was your life transition back to ten fifteen years Yeah,

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Speaker 2: and then you're like, oh, you're supposed to just plug

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Speaker 2: back into the you know, into the system, right, Yeah,

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Speaker 2: I do think it has I mean, you guys for

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Speaker 2: sure would know better. But has it like has the

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Speaker 2: mindset around that and people talk about that because I

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Speaker 2: feel like I hear it more because like I mean,

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Speaker 2: maybe I just wasn't listening before, but like now I

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Speaker 2: hear it more, like people saying, hey, it is just

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Speaker 2: weird transition back to civilian life, Like you don't you know,

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Speaker 2: it's not the same. So is there more people talking

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Speaker 2: about that now or is it still just kind of

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Speaker 2: like super weird. Like for sure, in the Fire Service,

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Speaker 2: like the old PTSD thing is like talked about and

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Speaker 2: we don't mind it, talk about it like we had

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Speaker 2: a buddy who killed himself who worked with the fire

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Speaker 2: department who struggled with PTSD, and but it's just like

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Speaker 2: we don't really there's not a there's not this.

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Speaker 6: Big stigma stigma around it anymore, Like we just talked

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Speaker 6: about it like.

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Speaker 3: Freely, like like here, if something's bothering you, we just

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Speaker 3: talk about it like it's not really a big deal.

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Speaker 6: We joke about it, we do whatever.

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Speaker 3: I mean, I'm sure you guys are the same, like

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Speaker 3: we make those horrible dark jokes.

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Speaker 1: But like, dude, that's that's the thing too, that you know,

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Speaker 1: it's like it's do you make those jokes and then

285
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Speaker 1: you gotta like understand when those jokes go too far

286
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Speaker 1: with someone so you can be on the LOOKO definitely

287
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Speaker 1: feel that it's the distigma's loosening with that a little bit.

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Speaker 1: I think just because like unfortunately over you know, the

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Speaker 1: Iraq War and everything, and you know, from the early

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Speaker 1: two thousands until now, you've seen the damage over time

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Speaker 1: and even the you know, the army guys that did

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Speaker 1: eighteen month deployments, like my god, going through I've only

293
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Speaker 1: done six months right at a time, yea, And by

294
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Speaker 1: the up to four months, you're like you're good, right

295
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Speaker 1: at that fifth month you're like okay, I'm you know,

296
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Speaker 1: and then at number six you're like, yeah, so I

297
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Speaker 1: can't imagine you tackle another year to that. But to

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Speaker 1: your point about the the transition thing, It's really interesting

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Speaker 1: to like objectively observe yourself because I'm right in the

300
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Speaker 1: middle of it, getting out in g Anyuary, and then

301
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Speaker 1: now it's what November, like eleven months later, and leading

302
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Speaker 1: up to it, I got medically retired cause I got

303
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Speaker 1: asthma in Moses in twenty sixteen. Kept that under wraps

304
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Speaker 1: as long as I could. Yeah, yeah, because as soon

305
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Speaker 1: as they find out, yeah yeah out. I was just

306
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Speaker 1: I was just I was just bootlegging this albut role

307
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Speaker 1: and Hayler for six years, and then eventually I was like, ah,

308
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Speaker 1: probably should probably should take care of my but uh

309
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Speaker 1: so like understanding that it was, you know, I got

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Speaker 1: out in January. I knew I was going to get

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Speaker 1: out for like six months before, so I made a

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Speaker 1: diligent effort in staying ahead of the you know, the

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Speaker 1: transition issues and also hyper aware, and it was all

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Speaker 1: good up until like probably two months ago or something,

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Speaker 1: and then I just you just miss it. Yeah yeah,

316
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Speaker 1: Like my wife has a family cabin in Oregon. Yeah,

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Speaker 1: and I remember I was a ton Josh, like a

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Speaker 1: month ago, just going outside at night, yeah, and just

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Speaker 1: standing there like alone. Yeah, And I was like, oh

320
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Speaker 1: my gosh, I just seem to be need to be doing.

321
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Speaker 1: I need to be like I need to feel like

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Speaker 1: that stuff again. Purpose. It's interesting to like observe yourself

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Speaker 1: going through it, but you know, doing that, you can

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Speaker 1: like knock it down and keep it.

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Speaker 2: About to say, like what's the you know, have you

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Speaker 2: guys talked about the difference from like you having to

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Speaker 2: go to into like a desk job versus you having

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Speaker 2: this kind of like mission of high ground chips and

329
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Speaker 2: having that purpose to start was there? Is it different

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Speaker 2: or do you feel like you guys had similar, very

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Speaker 2: similar you know experiences.

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Speaker 1: I would say, thanks Josh because I got to watch

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Speaker 1: him do it. Yeah, mess it up, don't do it. Yeah,

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Speaker 1: as he was the pilot, I was just watching with

335
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Speaker 1: my you know pirate scope, like okay, cool, do that,

336
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Speaker 1: don't do that? Yes, So that was nice. You know,

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Speaker 1: I couldn't really tell you I think the I think

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Speaker 1: the purpose thing is huge right for me, and so

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Speaker 1: I feel definitely blessed in that aspect where I can't

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Speaker 1: speak for Josh, but maybe you know that wasn't such

341
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Speaker 1: a overlap, but for me it was. I was able

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Speaker 1: to fall right into that, so I was able to

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Speaker 1: direct all of the energy and the passion and stuff

344
00:15:07,680 --> 00:15:11,080
Speaker 1: towards that, which is just funny because it was you know,

345
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Speaker 1: prosecuting targets and doing clearance and sniping and all that stuff.

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Speaker 1: And I'm like, I'm gonna take that passion and now

347
00:15:16,680 --> 00:15:21,640
Speaker 1: I'm gonna do a consumer packaged goods company. Right, So

348
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Speaker 1: you're like, now you're like, yeah, this makes sense, but

349
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Speaker 1: there really is like some overlap and the fulfillment and stuff,

350
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Speaker 1: and like we grow the team and then when things

351
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Speaker 1: work and then when they don't work and you make mistakes,

352
00:15:31,240 --> 00:15:34,920
Speaker 1: but you know in it's oh man, so cool. Just

353
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Speaker 1: two days ago he and I were in the office

354
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Speaker 1: and we were drawn up on the whiteboard and kudos

355
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Speaker 1: to him, he brought it up. You know, we were

356
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Speaker 1: trying to figure out like OPS versus like marketing and

357
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Speaker 1: like and so if.

358
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Speaker 4: You figure it out, let me know.

359
00:15:46,280 --> 00:15:49,040
Speaker 1: Yeah, and so, well, you know what you do in

360
00:15:49,320 --> 00:15:51,480
Speaker 1: the teams is you know, you have like the base

361
00:15:51,520 --> 00:15:54,160
Speaker 1: in the maneuver. And again this was this was his idea,

362
00:15:54,160 --> 00:15:55,680
Speaker 1: and we drew up on the board and it was like, hey,

363
00:15:55,720 --> 00:15:57,680
Speaker 1: like the kind of the nucleus of the business being

364
00:15:57,760 --> 00:16:02,240
Speaker 1: like OPS, the internals, inventory data, all of that stuff,

365
00:16:02,440 --> 00:16:06,200
Speaker 1: nurture all all those things we have clients or partners

366
00:16:06,200 --> 00:16:08,800
Speaker 1: and stuff like that, Like we can get that going

367
00:16:08,840 --> 00:16:10,960
Speaker 1: and then it frees up the maneuver to go around

368
00:16:11,000 --> 00:16:14,160
Speaker 1: and continue to get you more accounts or know more retail,

369
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Speaker 1: more partners and stuff like that.

370
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Speaker 4: Now, how'd you guys pass across?

371
00:16:19,720 --> 00:16:20,760
Speaker 1: Did we meet at a rave?

372
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Speaker 5: No surprising, right, Yeah, that.

373
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Speaker 1: Was twenty seventeen. It was it was after Moses, so

374
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Speaker 1: I was in I was in mosl and Iraq in

375
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Speaker 1: twenty sixteen and then yeah, he was undeployment, so we

376
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Speaker 1: weren't in the same platoon or on the same team,

377
00:16:37,200 --> 00:16:40,320
Speaker 1: but there was some some crossover. Hey hey you I

378
00:16:40,360 --> 00:16:42,120
Speaker 1: know this guy and all these different things and then

379
00:16:42,360 --> 00:16:44,320
Speaker 1: linked up and yeah, that feels like it's crazy to

380
00:16:44,360 --> 00:16:46,880
Speaker 1: think that was like eight years ago. If I'm doing

381
00:16:46,880 --> 00:16:49,480
Speaker 1: the math right, Yeah, it sounds right. Yeah, and then

382
00:16:49,520 --> 00:16:51,280
Speaker 1: we're just in touch with buddies like that, and then

383
00:16:51,440 --> 00:16:54,360
Speaker 1: deploying another deployment and on the rest and then got

384
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Speaker 1: out and stayed in touch. So I think it was

385
00:16:56,840 --> 00:16:59,840
Speaker 1: nice seeing him because him and Dana and you know,

386
00:17:00,080 --> 00:17:04,160
Speaker 1: you're with uh. I hope this goes across well with everybody. Else,

387
00:17:04,160 --> 00:17:06,480
Speaker 1: I know, ye yeah, yeah. But when you when you're

388
00:17:06,480 --> 00:17:07,840
Speaker 1: in the Navy and like you know, yeah, you're you're

389
00:17:07,840 --> 00:17:11,520
Speaker 1: a couple. You're looking for a normal other couple the

390
00:17:11,600 --> 00:17:13,760
Speaker 1: same age. Yeah, and then you know, like Josh and

391
00:17:13,800 --> 00:17:17,119
Speaker 1: Dana and we're like too nice. Yeah you guys have kids.

392
00:17:17,840 --> 00:17:20,200
Speaker 1: Yeah we just got one and I got the same age. Sure,

393
00:17:20,760 --> 00:17:22,480
Speaker 1: uh yeah close, Okay, So that always helps.

394
00:17:22,800 --> 00:17:25,000
Speaker 2: Like that's what I'm learning as the older I get, like,

395
00:17:25,760 --> 00:17:28,520
Speaker 2: you know, you find friends that have kids the same age,

396
00:17:28,560 --> 00:17:31,320
Speaker 2: because then they kind of like babysit each other type deal,

397
00:17:31,400 --> 00:17:34,080
Speaker 2: you know. And so yeah, that one hundred, So that

398
00:17:34,119 --> 00:17:36,760
Speaker 2: twenty seventeen, you guys just kind of keep you know,

399
00:17:37,000 --> 00:17:40,520
Speaker 2: keep calms open and say friends throughout that eight years,

400
00:17:40,560 --> 00:17:42,920
Speaker 2: I guess, or I guess you said you start high Ground.

401
00:17:42,760 --> 00:17:45,080
Speaker 1: Win twenty three, twenty three, yeah, yeah.

402
00:17:45,080 --> 00:17:48,119
Speaker 2: So you know, six years at that point. And then

403
00:17:49,000 --> 00:17:51,440
Speaker 2: how does this all come to fruition? I mean, I'm what,

404
00:17:51,440 --> 00:17:53,439
Speaker 2: what's so cool about this? As you look and there's

405
00:17:53,520 --> 00:17:56,639
Speaker 2: just beef, garlic, salt, red pepper flakes and it's just

406
00:17:56,800 --> 00:18:00,680
Speaker 2: dried beef basically, So where's that idea come from? Where's

407
00:18:00,800 --> 00:18:02,840
Speaker 2: you know, how does this come to fruition, how do

408
00:18:02,840 --> 00:18:03,880
Speaker 2: you guys link back up?

409
00:18:04,119 --> 00:18:07,239
Speaker 1: Yeah, I mean it's you know, how do you get

410
00:18:07,280 --> 00:18:08,760
Speaker 1: from where we started to where we are today? I

411
00:18:08,760 --> 00:18:10,960
Speaker 1: would say, like the number one thing is just doing

412
00:18:11,000 --> 00:18:12,840
Speaker 1: the same thing over and over and over, And that

413
00:18:13,160 --> 00:18:14,919
Speaker 1: wasn't kind of good question. But that's like been the

414
00:18:14,960 --> 00:18:17,760
Speaker 1: biggest thing I've extracted from the business is you have

415
00:18:17,840 --> 00:18:20,159
Speaker 1: like the underlying assumptions the customer demands there. It's a

416
00:18:20,160 --> 00:18:22,480
Speaker 1: good product. So it's my job to just do the

417
00:18:22,560 --> 00:18:27,359
Speaker 1: same thing, keep trying, keep trying, consistency. But I was

418
00:18:27,600 --> 00:18:30,240
Speaker 1: on deployment in sent Comms to the Middle East again,

419
00:18:30,280 --> 00:18:34,520
Speaker 1: there was that super remote deployment and basically, you know,

420
00:18:34,560 --> 00:18:37,040
Speaker 1: you do these patrols to target eight mile patrols helo

421
00:18:37,119 --> 00:18:40,440
Speaker 1: offset in Phil eight mile in phil trying to find

422
00:18:40,480 --> 00:18:43,800
Speaker 1: ways to have like lightweight nutrition, it's like true nutrition,

423
00:18:43,880 --> 00:18:46,760
Speaker 1: that's to not just junk protein. Powder and water bottles

424
00:18:46,800 --> 00:18:48,960
Speaker 1: are platoon chief at the time. He would take plastic

425
00:18:49,000 --> 00:18:52,160
Speaker 1: water bottles and five point fifty quarter to the outside

426
00:18:52,160 --> 00:18:56,480
Speaker 1: of the outside of his kit and show and you know, hey,

427
00:18:56,560 --> 00:18:58,720
Speaker 1: he might see this one day, so like he's a

428
00:18:58,880 --> 00:19:01,159
Speaker 1: he's a great man. He is a great man, but

429
00:19:01,400 --> 00:19:02,920
Speaker 1: we would all make fun of him because on nods

430
00:19:02,920 --> 00:19:05,320
Speaker 1: you could you could always see where he was because

431
00:19:05,400 --> 00:19:08,480
Speaker 1: they would just be they were just bouncing on his kids.

432
00:19:08,600 --> 00:19:10,880
Speaker 1: But it was like it was like for ease of access,

433
00:19:10,880 --> 00:19:14,120
Speaker 1: and we're like, dude, we can't do it. Yeah, anything

434
00:19:14,160 --> 00:19:17,199
Speaker 1: else trying to find light weight nutrition basically, you know,

435
00:19:17,240 --> 00:19:19,520
Speaker 1: And then and then it's been ever since then, and

436
00:19:19,520 --> 00:19:21,520
Speaker 1: I'll open it up to Josh Hues, I'm talking forever.

437
00:19:21,640 --> 00:19:25,879
Speaker 1: Ever since then, it's just been the relentless pursuit of

438
00:19:26,000 --> 00:19:30,560
Speaker 1: not letting like people in the supply chain in the market. Yeah,

439
00:19:30,720 --> 00:19:32,960
Speaker 1: like hey, we can do it for cheaper if we

440
00:19:33,000 --> 00:19:34,680
Speaker 1: put this in there, if we do it this way.

441
00:19:34,760 --> 00:19:39,440
Speaker 1: It's been a real battle to keep it that simple, yeah,

442
00:19:39,480 --> 00:19:40,520
Speaker 1: which is crazy.

443
00:19:40,320 --> 00:19:42,240
Speaker 5: Which I think we have CrossFit to think for a

444
00:19:42,240 --> 00:19:45,919
Speaker 5: lot of that, because that was when we entered the

445
00:19:45,920 --> 00:19:49,359
Speaker 5: market that the purpose was like what would a professional

446
00:19:49,359 --> 00:19:50,639
Speaker 5: CrossFit athlete.

447
00:19:50,240 --> 00:19:50,760
Speaker 1: Want to eat?

448
00:19:51,280 --> 00:19:53,159
Speaker 5: It was like the whole model and if we know

449
00:19:53,240 --> 00:19:55,320
Speaker 5: that if they hate it, we're going to fill very quickly.

450
00:19:55,520 --> 00:19:57,679
Speaker 5: So that's kind of why we wanted to jump into that.

451
00:19:57,720 --> 00:19:59,920
Speaker 5: It was like, all right, so this these macros are

452
00:20:00,080 --> 00:20:00,720
Speaker 5: can insane.

453
00:20:00,840 --> 00:20:03,560
Speaker 1: You can keep it basic. Yeah, it's really good and

454
00:20:03,640 --> 00:20:06,480
Speaker 1: it tastes good. It tastes great. Yeah, we think that

455
00:20:06,520 --> 00:20:07,119
Speaker 1: people will like it.

456
00:20:07,200 --> 00:20:09,200
Speaker 5: Let's go test it out with CrossFit folks.

457
00:20:09,640 --> 00:20:09,920
Speaker 1: Yeah.

458
00:20:10,040 --> 00:20:12,960
Speaker 3: The macros that he's talking about, so her serving, there's

459
00:20:12,960 --> 00:20:14,119
Speaker 3: two servings in this bag.

460
00:20:15,000 --> 00:20:16,560
Speaker 1: CROs are carbs, fat, protein.

461
00:20:17,200 --> 00:20:19,399
Speaker 6: Yeah, those are the macros. Those are macros.

462
00:20:19,920 --> 00:20:22,040
Speaker 4: I'm just go ahead and tell you so people aren't like.

463
00:20:22,240 --> 00:20:24,640
Speaker 3: Yeah, sorry, sorry, yeah, I was, well, I was gonna

464
00:20:24,640 --> 00:20:26,960
Speaker 3: say this. So there's there's two servings in this pack.

465
00:20:27,440 --> 00:20:29,359
Speaker 3: Each serving is one hundred and twenty calories. There is

466
00:20:29,400 --> 00:20:32,320
Speaker 3: three grams of fat, there is three grams of carbs,

467
00:20:32,320 --> 00:20:35,119
Speaker 3: and twenty grams of protein. So there's forty grams of

468
00:20:35,119 --> 00:20:39,240
Speaker 3: protein in this bag. There's also four hundred milligrams of sodium, which.

469
00:20:39,040 --> 00:20:39,560
Speaker 1: You might need.

470
00:20:39,720 --> 00:20:40,640
Speaker 4: Yeah, none of that's great.

471
00:20:40,800 --> 00:20:44,320
Speaker 3: That's great, especially like I mean, just if you if

472
00:20:44,359 --> 00:20:46,720
Speaker 3: you are on the move, like we're saying, like we're hunting.

473
00:20:46,800 --> 00:20:48,840
Speaker 4: Hunting, I'm thinking from even the hunting perspective.

474
00:20:48,880 --> 00:20:51,600
Speaker 3: Man, this is so like easy, so hard to get

475
00:20:51,640 --> 00:20:55,800
Speaker 3: protein and good good protein, Like you say, basically do

476
00:20:55,800 --> 00:20:57,280
Speaker 3: the same thing you were just saying, like we may

477
00:20:57,280 --> 00:21:01,160
Speaker 3: do protein bars a good a bunch of junk in.

478
00:21:01,119 --> 00:21:02,520
Speaker 6: Them, but you're just like sticks.

479
00:21:02,720 --> 00:21:05,680
Speaker 3: Yeah, you're just finding the only things that have some

480
00:21:05,760 --> 00:21:08,040
Speaker 3: protein because everything else is just carbs and fat, which

481
00:21:08,040 --> 00:21:10,360
Speaker 3: you do need a lot of, but there's just it's

482
00:21:10,480 --> 00:21:12,960
Speaker 3: very hard to get good protein, and especially when you're moving,

483
00:21:13,000 --> 00:21:15,480
Speaker 3: and probably because it is just you can't bring.

484
00:21:15,320 --> 00:21:15,919
Speaker 1: A steak with you.

485
00:21:16,080 --> 00:21:18,439
Speaker 6: Well, yeah, you can't bring you can't keep a protein

486
00:21:18,480 --> 00:21:18,920
Speaker 6: shake cold.

487
00:21:18,960 --> 00:21:22,560
Speaker 2: A lot of the proteins plant based, which whatever, and

488
00:21:22,600 --> 00:21:26,280
Speaker 2: then even the meat sticks, the like volume of like

489
00:21:26,480 --> 00:21:30,200
Speaker 2: how much I don't know, filler and the other drunk.

490
00:21:30,440 --> 00:21:33,639
Speaker 1: You can tell, you can tell, yeah, yeah, yeah, and

491
00:21:33,720 --> 00:21:37,520
Speaker 1: we actually some good news. We just got lab tested

492
00:21:37,560 --> 00:21:40,040
Speaker 1: and it's actually forty four grams of protein. There you go. Yeah,

493
00:21:40,960 --> 00:21:43,280
Speaker 1: So like all the things there, like the integrity of

494
00:21:43,400 --> 00:21:45,439
Speaker 1: us not to allow to oversell it, and then it

495
00:21:45,480 --> 00:21:47,080
Speaker 1: pays off because then you can come on shows like

496
00:21:47,119 --> 00:21:49,320
Speaker 1: this yeah and say, hey, good news, it's actually better

497
00:21:49,840 --> 00:21:51,800
Speaker 1: than we thought, and then you know, rich to your point.

498
00:21:51,840 --> 00:21:55,240
Speaker 1: There's also there's also like it's whole food, whole food, yeah,

499
00:21:55,280 --> 00:21:57,879
Speaker 1: you know, so there's micronutrients and the each each one

500
00:21:57,920 --> 00:22:00,120
Speaker 1: of those bags is an eight out stick.

501
00:22:00,040 --> 00:22:01,960
Speaker 2: So where'd the idea come from for to make a

502
00:22:02,040 --> 00:22:05,200
Speaker 2: chip versus a stick, versus a jerky or whatever?

503
00:22:05,640 --> 00:22:08,160
Speaker 6: Very different from anything I've ever had. I had no idea.

504
00:22:08,240 --> 00:22:12,719
Speaker 1: You guys gonna try it with three kyogurt?

505
00:22:12,840 --> 00:22:18,199
Speaker 2: Yeah, No, I s straight with salt. I did it

506
00:22:18,240 --> 00:22:22,159
Speaker 2: with Jack Salsa. I forget the actual company, but it's

507
00:22:22,240 --> 00:22:24,639
Speaker 2: Jack SAUCEA It's like, you know, a fresh cut salsa

508
00:22:24,680 --> 00:22:26,159
Speaker 2: with it's got a yellow lid on it.

509
00:22:26,200 --> 00:22:27,720
Speaker 4: But man, yeah with salsas.

510
00:22:27,880 --> 00:22:29,600
Speaker 1: Yeah, behavior replacement.

511
00:22:29,680 --> 00:22:31,960
Speaker 3: It's not jerky really chip Like I don't I guess

512
00:22:31,960 --> 00:22:34,160
Speaker 3: I didn't really think about it, think about it first

513
00:22:34,240 --> 00:22:34,919
Speaker 3: time I tried it.

514
00:22:35,760 --> 00:22:36,800
Speaker 6: This is actually a chip.

515
00:22:36,840 --> 00:22:37,320
Speaker 1: It is I got.

516
00:22:37,359 --> 00:22:39,159
Speaker 3: I don't know how to get that across to people

517
00:22:39,720 --> 00:22:41,399
Speaker 3: other than when you try it. But it's like it

518
00:22:41,480 --> 00:22:43,040
Speaker 3: literally is just a meat chip.

519
00:22:43,320 --> 00:22:43,639
Speaker 1: Yeah.

520
00:22:43,720 --> 00:22:46,119
Speaker 3: So yeah, what was how do you come up with

521
00:22:46,160 --> 00:22:49,320
Speaker 3: the design of having a chip over like just another

522
00:22:49,359 --> 00:22:50,040
Speaker 3: jerky product?

523
00:22:50,119 --> 00:22:53,600
Speaker 1: Yeah, it's perfect. So I got back from that deployment,

524
00:22:54,000 --> 00:22:56,600
Speaker 1: bought a little machine, and I was like, I'm gonna

525
00:22:56,640 --> 00:22:58,200
Speaker 1: do this. I'm gonna you know, I want to solve

526
00:22:58,200 --> 00:23:00,240
Speaker 1: this nutrition problem. I think I could really be a

527
00:23:00,280 --> 00:23:03,520
Speaker 1: little bit different and so I made the first batcher

528
00:23:03,520 --> 00:23:06,919
Speaker 1: and dehydrator. Dehydrator, Yeah, dehydrator as high as it could go,

529
00:23:06,920 --> 00:23:11,160
Speaker 1: as long as it could go, and it just went

530
00:23:11,240 --> 00:23:14,160
Speaker 1: and it was terrible. And then you know, reiterated and iterated,

531
00:23:14,160 --> 00:23:17,280
Speaker 1: and that was yeah, twenty twenty three, and uh, you know,

532
00:23:17,320 --> 00:23:18,879
Speaker 1: we all ended up a group of friends on a

533
00:23:18,920 --> 00:23:21,560
Speaker 1: trip and it was I was passing these out at

534
00:23:21,560 --> 00:23:23,600
Speaker 1: the time because I could see kind of the vision, right,

535
00:23:23,680 --> 00:23:25,679
Speaker 1: and it's meat chips, right, so you're like the vision,

536
00:23:25,720 --> 00:23:27,520
Speaker 1: but really I was like I could see this. It

537
00:23:27,560 --> 00:23:29,199
Speaker 1: wasn't really the time of the place for people to

538
00:23:29,480 --> 00:23:31,720
Speaker 1: kind of appreciate it. But the idea of staying with

539
00:23:31,760 --> 00:23:34,840
Speaker 1: the chip was like the behavior replacement for us. It

540
00:23:34,960 --> 00:23:39,240
Speaker 1: was really big on staying clean. But on the business side,

541
00:23:40,080 --> 00:23:42,639
Speaker 1: it was like what is your competitive moat? You know,

542
00:23:42,800 --> 00:23:44,879
Speaker 1: so like trying to find a way to be you know,

543
00:23:44,960 --> 00:23:49,119
Speaker 1: different category of one and not compete because with jerky

544
00:23:49,119 --> 00:23:52,399
Speaker 1: it's compete. You're competing on flavor in price, you know,

545
00:23:52,480 --> 00:23:54,159
Speaker 1: and so we can't win those battles.

546
00:23:54,320 --> 00:23:56,120
Speaker 4: Yeah, not if you're trying to do whole food.

547
00:23:56,240 --> 00:23:58,080
Speaker 3: It is very easy for me to explain this to

548
00:23:58,080 --> 00:24:00,000
Speaker 3: people and say like, well, dude, you're gonna go buy

549
00:24:00,119 --> 00:24:02,760
Speaker 3: beef jerky. I'm telling you, just try this. It's cleaner,

550
00:24:02,840 --> 00:24:05,280
Speaker 3: it has more protein. The macros are a lot better.

551
00:24:05,680 --> 00:24:09,119
Speaker 3: It's just it's and in my opinion, it actually tastes

552
00:24:09,119 --> 00:24:11,480
Speaker 3: better too. So I don't know why you would want

553
00:24:12,000 --> 00:24:13,840
Speaker 3: I don't know why you'd go with anything else. And

554
00:24:13,880 --> 00:24:15,639
Speaker 3: you can actually read the stuff that's in it, Like,

555
00:24:15,720 --> 00:24:16,800
Speaker 3: that's pretty nice.

556
00:24:16,960 --> 00:24:22,280
Speaker 6: I can read the ingredients. Yeah, I mean it's yeah,

557
00:24:22,359 --> 00:24:23,080
Speaker 6: that's super cool.

558
00:24:23,240 --> 00:24:26,560
Speaker 1: Yeah. The the one thing that we're noticing, or at

559
00:24:26,600 --> 00:24:29,200
Speaker 1: least I'm noticing, and I think Josh feels the same

560
00:24:29,280 --> 00:24:31,760
Speaker 1: kind of the whole team, is that the macro. It's

561
00:24:31,760 --> 00:24:34,320
Speaker 1: a bunch of big words like the macro social palate

562
00:24:35,080 --> 00:24:39,480
Speaker 1: going back towards like real stuff. So like the blue

563
00:24:39,560 --> 00:24:41,800
Speaker 1: ras blast, it's no longer in.

564
00:24:43,560 --> 00:24:45,840
Speaker 2: We had this discussion like what is a blue raspberry?

565
00:24:45,920 --> 00:24:47,879
Speaker 2: You know, there's no such thing. How do we know

566
00:24:47,920 --> 00:24:48,840
Speaker 2: that that's the flavor?

567
00:24:48,920 --> 00:24:49,080
Speaker 1: Right?

568
00:24:49,880 --> 00:24:51,840
Speaker 3: When you have something that's great flavored, like it doesn't

569
00:24:51,840 --> 00:24:52,680
Speaker 3: taste anything like.

570
00:24:52,800 --> 00:24:57,800
Speaker 2: Delicious, It doesn't taste like great, You're like, how do

571
00:24:57,840 --> 00:24:59,320
Speaker 2: I asswitch this with grape at all?

572
00:24:59,359 --> 00:25:03,200
Speaker 3: It's just like a purple dying.

573
00:25:03,240 --> 00:25:05,080
Speaker 6: I do love it is not delicious, but it just

574
00:25:05,200 --> 00:25:06,000
Speaker 6: is so different.

575
00:25:09,600 --> 00:25:12,280
Speaker 3: When we were at were we initially really met and

576
00:25:12,320 --> 00:25:14,840
Speaker 3: talked at Crash CRUCID. What we were talking about, you

577
00:25:14,920 --> 00:25:19,960
Speaker 3: going on those hunting trips with Sam McKinney's dad, Oh yeah,

578
00:25:20,000 --> 00:25:22,600
Speaker 3: and about the stuff that he does, like on oh

579
00:25:22,680 --> 00:25:23,160
Speaker 3: yeah yeah.

580
00:25:23,160 --> 00:25:27,440
Speaker 4: So so he's got a fifteen acres you know.

581
00:25:27,400 --> 00:25:29,520
Speaker 2: It's not high fence nothing like that, but it is

582
00:25:30,160 --> 00:25:32,879
Speaker 2: built to hold deer and so they they've got it

583
00:25:32,920 --> 00:25:36,000
Speaker 2: all set up and he does hunts for critically ill

584
00:25:36,800 --> 00:25:40,919
Speaker 2: kids and then vets and so man, there's he's just

585
00:25:40,960 --> 00:25:44,280
Speaker 2: talked about how many how much healing goes on there. Uh,

586
00:25:44,320 --> 00:25:46,240
Speaker 2: you know, it's obviously a group setting. You're sitting in

587
00:25:46,240 --> 00:25:48,679
Speaker 2: a blind or like a you know, a buddy stand,

588
00:25:48,720 --> 00:25:51,480
Speaker 2: and you just get to spend time with with kids obviously,

589
00:25:51,560 --> 00:25:54,280
Speaker 2: but with the dudes, and you know, he's got a

590
00:25:54,320 --> 00:25:57,240
Speaker 2: couple other guys that are ex military that will go.

591
00:25:57,119 --> 00:25:58,879
Speaker 4: And guide some of these hunts. But man, it's just

592
00:25:58,920 --> 00:26:01,199
Speaker 4: a way to like heal, you know.

593
00:26:01,320 --> 00:26:05,679
Speaker 2: And there is such a cool crossover between hunting I

594
00:26:05,720 --> 00:26:08,040
Speaker 2: think and then what you guys came from the background,

595
00:26:08,040 --> 00:26:10,640
Speaker 2: You came from. Obviously it's not the same like when

596
00:26:11,560 --> 00:26:14,040
Speaker 2: you know nothing's trying to kill you in return, but

597
00:26:14,320 --> 00:26:17,359
Speaker 2: there is still that purpose in that mission and we think,

598
00:26:17,400 --> 00:26:20,040
Speaker 2: you know, hunting in a group is better, or hunting

599
00:26:20,040 --> 00:26:22,280
Speaker 2: in a pair is better or whatever, and so man,

600
00:26:22,320 --> 00:26:24,960
Speaker 2: it's just so cool that you know he does that

601
00:26:25,000 --> 00:26:26,359
Speaker 2: with what they do up there.

602
00:26:26,440 --> 00:26:28,119
Speaker 6: I was telling the story about the guy that he

603
00:26:28,160 --> 00:26:29,240
Speaker 6: sat with and.

604
00:26:29,280 --> 00:26:32,479
Speaker 4: Was like, oh, yeah, yeah, he was ready to end

605
00:26:32,480 --> 00:26:32,719
Speaker 4: it all.

606
00:26:32,840 --> 00:26:35,000
Speaker 3: Yeah, He's like, dude, if he said when I left here,

607
00:26:35,040 --> 00:26:37,280
Speaker 3: I'd already made decision I'm gonna go kill myself.

608
00:26:36,960 --> 00:26:38,920
Speaker 2: Before he had come. He was like, hey, this was

609
00:26:39,000 --> 00:26:40,400
Speaker 2: the last thing I was gonna do. I was gonna

610
00:26:40,400 --> 00:26:43,080
Speaker 2: come up here hunt and then when I got home

611
00:26:43,320 --> 00:26:47,600
Speaker 2: that was it. Yeah, and him coming up there changed one, right,

612
00:26:47,640 --> 00:26:49,520
Speaker 2: you know. And what do they say, twenty two a

613
00:26:49,600 --> 00:26:52,440
Speaker 2: day or something like that, And I forgot the organization

614
00:26:52,560 --> 00:26:54,760
Speaker 2: they actually work with, but man, he was just saying,

615
00:26:54,920 --> 00:26:59,040
Speaker 2: you know, if they can save a couple, then that's huge, And.

616
00:26:58,960 --> 00:27:01,680
Speaker 4: There's just such a cool over I think between.

617
00:27:01,840 --> 00:27:04,280
Speaker 2: Outdoor Space what you guys have done in the past,

618
00:27:04,280 --> 00:27:06,480
Speaker 2: but I think, you know, this obviously fits well into

619
00:27:06,480 --> 00:27:07,040
Speaker 2: that too.

620
00:27:06,920 --> 00:27:09,320
Speaker 4: You know, like you could carry that easy and it's

621
00:27:09,400 --> 00:27:10,880
Speaker 4: not not super.

622
00:27:10,760 --> 00:27:12,680
Speaker 1: Heavy or anything. Yeah.

623
00:27:13,119 --> 00:27:14,800
Speaker 3: Yeah, I mean, I know he talked about that because

624
00:27:14,800 --> 00:27:17,000
Speaker 3: I was just like, I mean, he had just told

625
00:27:17,000 --> 00:27:18,320
Speaker 3: me that story, and I was like, and we were talking,

626
00:27:18,359 --> 00:27:19,720
Speaker 3: so I just thought it was super cool and wanted

627
00:27:19,720 --> 00:27:20,359
Speaker 3: to share that with you.

628
00:27:21,520 --> 00:27:21,720
Speaker 1: Yeah.

629
00:27:21,760 --> 00:27:23,640
Speaker 6: That and he's a he's a Baptist preacher yea.

630
00:27:25,600 --> 00:27:27,040
Speaker 1: The gospel. Oh yeah, of course. Yeah.

631
00:27:27,040 --> 00:27:30,199
Speaker 2: I think you know, obviously, you know, getting guys in

632
00:27:30,240 --> 00:27:32,560
Speaker 2: their head on Jesus, then that's going to help all

633
00:27:32,640 --> 00:27:35,119
Speaker 2: that as well. And so that's their main mission is

634
00:27:35,760 --> 00:27:40,280
Speaker 2: you know, getting guys, girls, kids, uh, families connected to Jesus.

635
00:27:40,320 --> 00:27:43,480
Speaker 2: But they do that through hunting and so yeah, and

636
00:27:43,480 --> 00:27:46,600
Speaker 2: it's it's just really cool and cool to be a

637
00:27:46,640 --> 00:27:49,640
Speaker 2: part of that. So what's what's next for you guys?

638
00:27:49,720 --> 00:27:51,520
Speaker 2: What's what's the game plan? Just keep doing what you're

639
00:27:51,560 --> 00:27:52,480
Speaker 2: doing and scale it or.

640
00:27:52,480 --> 00:27:54,720
Speaker 1: Yeah that's actually I mean, I was just thinking about

641
00:27:54,920 --> 00:27:56,520
Speaker 1: wanting to kind of touch on some of that stuff

642
00:27:56,880 --> 00:28:00,240
Speaker 1: as as you're talking about, you know, healing through hunting

643
00:27:59,840 --> 00:28:03,359
Speaker 1: and how the crossover and the then diagram between like

644
00:28:03,400 --> 00:28:05,560
Speaker 1: our backgrounds and it is very real that somebody doesn't

645
00:28:05,600 --> 00:28:08,320
Speaker 1: have to be trying to kill you back. Oh but

646
00:28:08,600 --> 00:28:11,240
Speaker 1: but it's a really good crossover and that really went.

647
00:28:12,080 --> 00:28:14,560
Speaker 6: Yeah.

648
00:28:15,000 --> 00:28:18,119
Speaker 1: Uh, it's really what kind of fueled the brand image. Right,

649
00:28:18,200 --> 00:28:19,960
Speaker 1: So when you're you know, sitting over there and you

650
00:28:20,280 --> 00:28:22,000
Speaker 1: know the you make the big business plan and then

651
00:28:22,119 --> 00:28:23,639
Speaker 1: like what am I gonna call it? You know, and

652
00:28:23,640 --> 00:28:26,080
Speaker 1: you spend forever like nothing hits, nothing hits, nothing hits,

653
00:28:26,640 --> 00:28:29,520
Speaker 1: and trying to find something that was that.

654
00:28:29,640 --> 00:28:31,439
Speaker 4: Had the sense from a tactical standpoin.

655
00:28:31,480 --> 00:28:38,240
Speaker 1: Yeah, but yeah, I mean it wasn't too overtly ridiculous chips. Yeah,

656
00:28:38,280 --> 00:28:44,360
Speaker 1: like tried dear lord, no overplayed a little bit. Yeah,

657
00:28:44,400 --> 00:28:44,800
Speaker 1: too bad.

658
00:28:44,880 --> 00:28:47,520
Speaker 6: So this is yeah, go aheads, but it is it is.

659
00:28:47,680 --> 00:28:49,760
Speaker 3: I I thought I didn't understand it right at first

660
00:28:49,800 --> 00:28:52,440
Speaker 3: because I'm an idiot. But I was like because I

661
00:28:52,440 --> 00:28:54,600
Speaker 3: didn't understand the slogan. Afterwards, I was like, dude, that

662
00:28:54,640 --> 00:28:56,880
Speaker 3: makes so much sense. It's so cool high Ground always

663
00:28:56,920 --> 00:28:58,400
Speaker 3: take it. And I was like, I thought it was

664
00:28:58,440 --> 00:29:00,600
Speaker 3: really cool. I want to hear why call that? Because

665
00:29:00,600 --> 00:29:01,240
Speaker 3: it is really cool?

666
00:29:01,400 --> 00:29:04,000
Speaker 1: Yeah. So I think high Ground is a is a

667
00:29:04,040 --> 00:29:06,280
Speaker 1: great cross over there because you have it was three

668
00:29:06,320 --> 00:29:09,040
Speaker 1: applications when I kind of made like the brand map

669
00:29:09,080 --> 00:29:11,400
Speaker 1: for it, right. It was like you have the military application, right,

670
00:29:11,400 --> 00:29:12,840
Speaker 1: which you always take the high ground. I was a

671
00:29:12,840 --> 00:29:15,760
Speaker 1: sniper on the teams yep, so you know knew that.

672
00:29:16,400 --> 00:29:18,680
Speaker 1: And then you have the social thing, right, so if

673
00:29:18,680 --> 00:29:21,720
Speaker 1: you're engaging with somebody that might sound silly, but it's

674
00:29:23,280 --> 00:29:26,840
Speaker 1: like relationships, partnerships everything, the like way that we run

675
00:29:26,880 --> 00:29:28,400
Speaker 1: the business. If we say we're going to do something,

676
00:29:28,400 --> 00:29:30,080
Speaker 1: we do it. I say that's taking the high ground. Yeah.

677
00:29:30,520 --> 00:29:32,120
Speaker 1: And then the third one, which is like more on

678
00:29:32,160 --> 00:29:34,720
Speaker 1: the consumer side, is you know you see a back

679
00:29:34,720 --> 00:29:36,560
Speaker 1: of high ground, you always take it. Yeah. Right, so

680
00:29:36,680 --> 00:29:38,600
Speaker 1: you see a high ground and the military always take it. Yeah.

681
00:29:38,680 --> 00:29:41,160
Speaker 1: Working with somebody always take it. And if you see

682
00:29:41,640 --> 00:29:43,760
Speaker 1: you know, a back of the stuff, you always take it.

683
00:29:43,800 --> 00:29:46,320
Speaker 3: See my my dummy consumer mine is that's the only

684
00:29:46,360 --> 00:29:48,280
Speaker 3: thing I thought of it first, and then I thought

685
00:29:48,440 --> 00:29:50,960
Speaker 3: and then I thought, like from the tactical perspective, I go,

686
00:29:51,000 --> 00:29:53,240
Speaker 3: and then that is like it makes sense, and it's

687
00:29:53,280 --> 00:29:55,080
Speaker 3: like it's like catchy, I'm just an.

688
00:29:55,000 --> 00:29:59,080
Speaker 1: Idiot, You're a good company right now.

689
00:30:00,320 --> 00:30:02,040
Speaker 6: No, I was like, no, that's that is really cool.

690
00:30:02,320 --> 00:30:04,880
Speaker 3: Uh And I was just watching It's funny while I

691
00:30:04,920 --> 00:30:05,959
Speaker 3: was coming down his driveway.

692
00:30:05,960 --> 00:30:08,880
Speaker 6: I was just watching a clip of a sermon.

693
00:30:13,640 --> 00:30:14,760
Speaker 1: On that driveway.

694
00:30:15,960 --> 00:30:19,040
Speaker 3: He was talking about, you said the high ground like

695
00:30:19,080 --> 00:30:21,320
Speaker 3: social situations.

696
00:30:21,480 --> 00:30:22,680
Speaker 1: He was saying, if.

697
00:30:22,560 --> 00:30:27,400
Speaker 3: You are married, you can either be right or be married.

698
00:30:27,960 --> 00:30:30,680
Speaker 6: Yeah, Like there's he goes, I know a lot of

699
00:30:30,680 --> 00:30:31,520
Speaker 6: guys have been right.

700
00:30:31,400 --> 00:30:32,320
Speaker 1: And he goes, they aren't married.

701
00:30:33,040 --> 00:30:35,880
Speaker 6: Yeah, so it's the same thing.

702
00:30:35,960 --> 00:30:38,880
Speaker 3: Like it feels like the wrong thing to do in

703
00:30:38,920 --> 00:30:40,720
Speaker 3: the in the time, but as soon as you look

704
00:30:40,760 --> 00:30:43,240
Speaker 3: back and you had taken the high ground on the

705
00:30:43,440 --> 00:30:46,080
Speaker 3: whatever the situation was, you feel better walking away from it.

706
00:30:46,200 --> 00:30:48,719
Speaker 3: You don't feel better about like, oh I made Especially

707
00:30:48,800 --> 00:30:50,480
Speaker 3: your wife, You're like, oh, I made her know that

708
00:30:50,560 --> 00:30:55,400
Speaker 3: I was right. It's like, what did you prove? You know?

709
00:30:55,040 --> 00:30:57,160
Speaker 3: You made Yeah, you made yourself. You really made yourself

710
00:30:57,160 --> 00:30:57,960
Speaker 3: look like an idiot.

711
00:30:58,240 --> 00:31:00,760
Speaker 1: And you know right away, yeah I know right away

712
00:31:01,520 --> 00:31:04,000
Speaker 1: for that one. Yeah, we crusheduff quick. You know, it's like,

713
00:31:04,640 --> 00:31:06,440
Speaker 1: do whatever. I think it's the one thing that we

714
00:31:06,480 --> 00:31:09,560
Speaker 1: do exceptionally well as if there's a tiff or anything.

715
00:31:09,840 --> 00:31:14,760
Speaker 1: It's you can count it on like thirty seconds. It's like, hey, regroup, Yeah, this, this,

716
00:31:14,760 --> 00:31:16,479
Speaker 1: this and this, because and Once you do that, then

717
00:31:16,480 --> 00:31:18,920
Speaker 1: you're like, yeah, so much better. Yea.

718
00:31:19,480 --> 00:31:22,040
Speaker 5: For me, it's really easy because I'm actually never right.

719
00:31:22,800 --> 00:31:25,400
Speaker 3: Yeah, you just go ahead to assume you're not right

720
00:31:25,680 --> 00:31:28,080
Speaker 3: and just go into an argument knowing, Okay, well I'm

721
00:31:28,080 --> 00:31:31,000
Speaker 3: probably wrong about this, So like, how can I ease

722
00:31:31,040 --> 00:31:36,760
Speaker 3: my way out? I'm sorry, You're not really sorry.

723
00:31:37,320 --> 00:31:39,240
Speaker 4: Now are you still in Florida or did you go

724
00:31:39,280 --> 00:31:39,960
Speaker 4: back to California?

725
00:31:40,680 --> 00:31:41,320
Speaker 1: Moved back?

726
00:31:41,520 --> 00:31:43,440
Speaker 5: We got back to San Diego on Friday?

727
00:31:43,520 --> 00:31:47,200
Speaker 3: Yeah, okay, okare you go like bought a house firsture

728
00:31:47,200 --> 00:31:48,400
Speaker 3: for good? Because that's what we said, you guys came

729
00:31:48,400 --> 00:31:48,960
Speaker 3: from California.

730
00:31:49,040 --> 00:31:51,720
Speaker 5: Yeah, we're gonna rent for a little bit. But yeah,

731
00:31:52,120 --> 00:31:53,960
Speaker 5: back back with the boys, back with the dudes.

732
00:31:54,040 --> 00:31:54,480
Speaker 1: Yeah cool.

733
00:31:54,600 --> 00:31:58,280
Speaker 3: I my wife, my wife's family is almost all from

734
00:31:58,320 --> 00:31:59,160
Speaker 3: San Diego, and most of.

735
00:31:59,160 --> 00:31:59,880
Speaker 6: Them still live there.

736
00:32:00,800 --> 00:32:02,720
Speaker 3: I've been We've only been there one time for a wedding,

737
00:32:02,800 --> 00:32:05,480
Speaker 3: but she like every six months, she's like, let's just

738
00:32:05,520 --> 00:32:06,320
Speaker 3: go visit my family.

739
00:32:06,720 --> 00:32:08,000
Speaker 1: Yeah, it's just I don't know.

740
00:32:08,040 --> 00:32:09,560
Speaker 3: I mean we I guess we are going to go

741
00:32:09,640 --> 00:32:11,719
Speaker 3: back and visit them, but it's just like a long trip.

742
00:32:12,040 --> 00:32:15,040
Speaker 3: I don't particularly love California.

743
00:32:15,240 --> 00:32:18,320
Speaker 1: It's fair so I try to avoid it if I can.

744
00:32:18,600 --> 00:32:21,120
Speaker 1: California is great, the politics and everything.

745
00:32:21,280 --> 00:32:23,280
Speaker 6: Yeah, yeah, no, no, the tack California is great.

746
00:32:23,360 --> 00:32:26,120
Speaker 5: We've had a few governors it's like they're actively trying.

747
00:32:25,920 --> 00:32:27,640
Speaker 1: To destroy it. Yeah, I know, I know.

748
00:32:28,240 --> 00:32:31,840
Speaker 2: That's a whole nother podcast. All right, So what's you know?

749
00:32:31,920 --> 00:32:34,080
Speaker 2: You guys got headquarters out there.

750
00:32:34,000 --> 00:32:37,800
Speaker 1: You Yeah, so the whole team is is you know,

751
00:32:37,800 --> 00:32:39,720
Speaker 1: we just talked about not being remote, right, Yeah, but

752
00:32:39,720 --> 00:32:42,360
Speaker 1: you gotta work with what you gotta work with, because you.

753
00:32:42,280 --> 00:32:44,360
Speaker 2: Know, I said all that to say we still have

754
00:32:44,400 --> 00:32:47,720
Speaker 2: probably what three four old people and part of what

755
00:32:47,760 --> 00:32:50,560
Speaker 2: we do you almost need some remote people. But man,

756
00:32:51,000 --> 00:32:53,760
Speaker 2: the more and more we've slowly brought people back into

757
00:32:53,760 --> 00:32:56,200
Speaker 2: the fold, it's way better. So yeah, so sorry, and

758
00:32:56,200 --> 00:32:57,680
Speaker 2: I mean it's still here, but go ahead, what do

759
00:32:57,720 --> 00:33:00,160
Speaker 2: you Yeah, I was about to say, how many how

760
00:33:00,160 --> 00:33:03,320
Speaker 2: many people you have actually in house doing stuff?

761
00:33:03,440 --> 00:33:07,480
Speaker 1: Yeah? Yeah, So the disc will inform the team thing.

762
00:33:07,560 --> 00:33:09,600
Speaker 1: You know, we just it was this this month. You know,

763
00:33:09,640 --> 00:33:11,480
Speaker 1: it's been two years, two and a half years of

764
00:33:11,600 --> 00:33:13,880
Speaker 1: just like I said before, is hitting your face into

765
00:33:13,880 --> 00:33:15,920
Speaker 1: the wall. In this last month, we had just this

766
00:33:16,000 --> 00:33:20,040
Speaker 1: huge break of forty five hundred maybe five thousand retail

767
00:33:20,080 --> 00:33:23,520
Speaker 1: doors nice do mid mid twenty six. Yeah, it takes

768
00:33:23,600 --> 00:33:25,960
Speaker 1: gray Ramp to get there. I mean that's one hundred

769
00:33:25,960 --> 00:33:29,000
Speaker 1: and twenty thousand bags a month. Well, you know, and

770
00:33:29,040 --> 00:33:31,320
Speaker 1: that's just with that that one flavor. Right, we have

771
00:33:31,560 --> 00:33:34,360
Speaker 1: bad we have like line extensions, and we have different

772
00:33:34,720 --> 00:33:39,080
Speaker 1: product categories, you know, the the we when we've kept

773
00:33:39,160 --> 00:33:42,400
Speaker 1: the aperture on the brand wide enough with you know,

774
00:33:42,440 --> 00:33:45,360
Speaker 1: the domain that we have in our quiver, and then

775
00:33:45,440 --> 00:33:47,640
Speaker 1: all the nomenclature for the brand and how we've positioned

776
00:33:47,680 --> 00:33:49,960
Speaker 1: it so we can really fill that better for you

777
00:33:50,080 --> 00:33:53,320
Speaker 1: nutrition for the wilderness athlete. Yeah, so like you know

778
00:33:53,320 --> 00:33:55,440
Speaker 1: eventually mountain house and stuff like that, but finding ways

779
00:33:55,480 --> 00:33:58,479
Speaker 1: to be deliberately unique about that. Yeah, we had all

780
00:33:58,680 --> 00:33:59,840
Speaker 1: of those big orders.

781
00:34:00,080 --> 00:34:01,760
Speaker 4: What other products? Is this the only product you have

782
00:34:01,840 --> 00:34:02,520
Speaker 4: right now currently?

783
00:34:02,600 --> 00:34:05,400
Speaker 1: Yeah, we have right now and by design again we

784
00:34:05,440 --> 00:34:09,000
Speaker 1: were talking about Yeah, for sure. No, I agree with

785
00:34:09,000 --> 00:34:09,680
Speaker 1: sorry real quick.

786
00:34:09,680 --> 00:34:12,239
Speaker 3: I agree with that that like, find something, do it

787
00:34:12,280 --> 00:34:15,080
Speaker 3: really well, and then start a diverse If I don't like,

788
00:34:15,440 --> 00:34:18,799
Speaker 3: start doing a bunch of crap right away and just

789
00:34:19,040 --> 00:34:19,840
Speaker 3: we'll play yourself.

790
00:34:19,840 --> 00:34:23,799
Speaker 1: Go ahead. Yeah, it's the relentless you know, positioning of

791
00:34:24,360 --> 00:34:26,240
Speaker 1: you go to these retailers and like how many skews

792
00:34:26,239 --> 00:34:29,520
Speaker 1: and you're like one, you're like investors and they're like oh,

793
00:34:29,600 --> 00:34:32,880
Speaker 1: and you're like no, that's like that's deliberately yeah, yeah,

794
00:34:32,920 --> 00:34:34,719
Speaker 1: for sure. And then they what's your head count? You know,

795
00:34:35,040 --> 00:34:37,759
Speaker 1: I think right now we have six or seven and

796
00:34:37,840 --> 00:34:40,680
Speaker 1: you know, like for our size at this moment, that

797
00:34:40,680 --> 00:34:43,200
Speaker 1: that's a little much. Yeah. But again for like an investor,

798
00:34:43,239 --> 00:34:45,560
Speaker 1: I'm like, no, it's perfect, perfect, perfect, because we're now

799
00:34:45,560 --> 00:34:48,160
Speaker 1: we're hiring, you know, we just brought on you know, Lambert,

800
00:34:48,200 --> 00:34:51,640
Speaker 1: who's been fantastic. Yeah, we're hiring from a place of

801
00:34:52,680 --> 00:34:54,840
Speaker 1: like we can pick and choose who we want, like

802
00:34:54,880 --> 00:34:56,640
Speaker 1: when we want right, so you see somebody you.

803
00:34:56,600 --> 00:34:58,440
Speaker 2: Like, he can you can make a move. You know,

804
00:34:58,520 --> 00:35:00,239
Speaker 2: when you get too big, it's you're trying to your

805
00:35:00,280 --> 00:35:02,439
Speaker 2: big ship. We're starting to your small ship right now.

806
00:35:02,560 --> 00:35:05,120
Speaker 1: Yeah, and you see a good deal that you want

807
00:35:05,120 --> 00:35:07,319
Speaker 1: to have on the team, you can then pick them

808
00:35:07,400 --> 00:35:09,400
Speaker 1: rather than getting all these retail orders and these pos

809
00:35:09,400 --> 00:35:10,799
Speaker 1: and then you're stuck and you got to bring three

810
00:35:10,800 --> 00:35:13,480
Speaker 1: people on. I need four interviews a day for three weeks,

811
00:35:13,520 --> 00:35:15,239
Speaker 1: and we're gonna try to figure this out. Yeah, that's

812
00:35:15,280 --> 00:35:16,640
Speaker 1: the thing when you picked the bad apples.

813
00:35:16,719 --> 00:35:18,440
Speaker 3: Yeah, yeah, so sure, I feel like, I mean, I

814
00:35:18,480 --> 00:35:20,480
Speaker 3: feel like that's very similar to Mayhem too, but like,

815
00:35:20,680 --> 00:35:23,240
Speaker 3: for sure, we've definitely slimming you. I guess have picked

816
00:35:23,320 --> 00:35:26,440
Speaker 3: like people that fit the culture really well, and it

817
00:35:26,520 --> 00:35:29,959
Speaker 3: ends up just like helping you know, everyone wants to.

818
00:35:29,880 --> 00:35:31,080
Speaker 6: Work towards the same goal.

819
00:35:31,400 --> 00:35:33,640
Speaker 3: When you have the right people, when you have time

820
00:35:33,680 --> 00:35:36,319
Speaker 3: to get those right people in the right positions, you

821
00:35:36,320 --> 00:35:38,600
Speaker 3: don't have to worry about like a culture shift or

822
00:35:38,640 --> 00:35:41,880
Speaker 3: a culture breakdown because like everyone's bought into the same mission.

823
00:35:43,160 --> 00:35:44,040
Speaker 1: You have any.

824
00:35:45,400 --> 00:35:47,919
Speaker 2: Any secrets you want to put out about, like any

825
00:35:47,960 --> 00:35:50,520
Speaker 2: new flavors or any new or anything, or is that.

826
00:35:50,680 --> 00:35:53,920
Speaker 1: Completely off the table? I think the flavors vision, I

827
00:35:53,920 --> 00:35:56,120
Speaker 1: guess I think the flavors. Yeah, the flavors are an

828
00:35:56,160 --> 00:35:58,920
Speaker 1: easy lift. Right now, it's gonna say it say you

829
00:35:58,920 --> 00:36:01,120
Speaker 1: can't even say how many, but oh, I want to

830
00:36:01,160 --> 00:36:05,560
Speaker 1: hear your guys kind of initial reactions. Right, So beef

831
00:36:05,640 --> 00:36:08,719
Speaker 1: chips with salt and vinegar, Oh, I mean, oh wow,

832
00:36:08,880 --> 00:36:12,600
Speaker 1: like a good salt so good. I'll tell you it's

833
00:36:12,719 --> 00:36:16,560
Speaker 1: really good. Fifteen out of ten ridiculous.

834
00:36:15,920 --> 00:36:19,359
Speaker 4: That's good behind that for sure.

835
00:36:19,800 --> 00:36:22,239
Speaker 1: It's apple cider vinegar too. So we're just so we're

836
00:36:22,280 --> 00:36:26,400
Speaker 1: staying like again, ye, choosing because we can't do barbecue

837
00:36:26,520 --> 00:36:28,439
Speaker 1: right because it might be good, but that doesn't fit

838
00:36:28,680 --> 00:36:30,480
Speaker 1: pretty much of sugar you gotta put you know.

839
00:36:30,960 --> 00:36:33,799
Speaker 4: Nope, you know everybody, Oh, sugar free barbecue sauce.

840
00:36:33,800 --> 00:36:34,400
Speaker 1: It's terrible.

841
00:36:35,960 --> 00:36:37,920
Speaker 2: You have, like sweet Baby. If you're going with like

842
00:36:37,960 --> 00:36:41,000
Speaker 2: a non homemade sweet Baby rays, you just can't beat Yeah,

843
00:36:41,239 --> 00:36:43,480
Speaker 2: can't beat it. But then you know, any good even

844
00:36:43,480 --> 00:36:46,479
Speaker 2: homemade barbecue sauce that's got a lot of sugar. Yeah,

845
00:36:46,800 --> 00:36:50,120
Speaker 2: but it has its place place I'm not saying. I

846
00:36:50,120 --> 00:36:55,080
Speaker 2: don't you know, Yeah, beef ribs with some barbecues, man,

847
00:36:55,160 --> 00:36:58,880
Speaker 2: I can't you know. That's my my jam is beef ribs.

848
00:36:59,160 --> 00:36:59,919
Speaker 4: Yeah, those are good.

849
00:37:00,120 --> 00:37:03,600
Speaker 1: Yeah, we have we have we have one product that's

850
00:37:04,160 --> 00:37:09,560
Speaker 1: that's Q three Q four, and uh, I could not

851
00:37:09,880 --> 00:37:12,520
Speaker 1: like my gut instinct, which, by the way, like gut

852
00:37:12,560 --> 00:37:14,879
Speaker 1: instinct stuff in business is really interesting. Yeah, for sure,

853
00:37:14,880 --> 00:37:17,560
Speaker 1: like as you mature, right, and obviously we're still very early,

854
00:37:18,320 --> 00:37:20,359
Speaker 1: but my gut instinct with that was you know, pretty strong, right,

855
00:37:20,360 --> 00:37:22,239
Speaker 1: which is why I stuck with it for so long. Yeah,

856
00:37:22,280 --> 00:37:25,160
Speaker 1: but when this this other product kind of came into

857
00:37:26,000 --> 00:37:29,400
Speaker 1: fruition in like the mind waves, you know. And I

858
00:37:29,440 --> 00:37:30,719
Speaker 1: made it when I was up in Oregon at my

859
00:37:30,760 --> 00:37:33,319
Speaker 1: wife's cabin. Again, it felt so good if I had

860
00:37:33,320 --> 00:37:36,440
Speaker 1: the flannel on, I was like, you know, grinding stuff

861
00:37:36,520 --> 00:37:38,759
Speaker 1: up and doing these different things. Yeah, it was an

862
00:37:38,840 --> 00:37:45,279
Speaker 1: organ drinking coffee scientists. Yeah, and I made it, And

863
00:37:46,360 --> 00:37:49,400
Speaker 1: She's gonna be really really good. And I'm not in

864
00:37:49,440 --> 00:37:54,640
Speaker 1: a place to be on the podcast for the Wilderness

865
00:37:54,640 --> 00:37:56,480
Speaker 1: Athletes stuff. I mean it is going to be like

866
00:37:56,600 --> 00:37:57,879
Speaker 1: exactly what you got want.

867
00:37:58,080 --> 00:37:58,640
Speaker 4: That's so cool.

868
00:37:58,960 --> 00:38:01,640
Speaker 3: Yeah, what do you guys, like you have to have

869
00:38:01,680 --> 00:38:04,440
Speaker 3: any major goals in mind, like or you just kind

870
00:38:04,440 --> 00:38:06,640
Speaker 3: of like just grow and see what happens. Or do

871
00:38:06,640 --> 00:38:08,400
Speaker 3: you have like like we want to be in Walmart

872
00:38:08,400 --> 00:38:09,560
Speaker 3: in two years or something like that. Do you have

873
00:38:09,600 --> 00:38:11,360
Speaker 3: any tangible goals or something like that or no.

874
00:38:11,560 --> 00:38:14,399
Speaker 5: Yeah, I mean not on the retail side.

875
00:38:14,400 --> 00:38:16,000
Speaker 1: We could talk about like the gold Star initiaive a

876
00:38:16,000 --> 00:38:19,000
Speaker 1: little bit. Yeah, yeah, yeah, coolrever you got right, yeah yeah.

877
00:38:19,040 --> 00:38:22,920
Speaker 5: So one of the pillars of our mission being valor

878
00:38:23,120 --> 00:38:26,160
Speaker 5: and taking care of taking care of like gold Star

879
00:38:26,200 --> 00:38:28,560
Speaker 5: Families super important to us. When we started this, we

880
00:38:29,120 --> 00:38:32,839
Speaker 5: it was horrible execution on on being able to do that.

881
00:38:33,000 --> 00:38:35,759
Speaker 5: We want to be able to give directly to gold

882
00:38:35,840 --> 00:38:39,799
Speaker 5: Star Families, and so what we realized is that we

883
00:38:39,800 --> 00:38:41,600
Speaker 5: we actually have to make like the product, we have

884
00:38:41,640 --> 00:38:45,360
Speaker 5: to establish the foundation first, or you can't money, you

885
00:38:45,360 --> 00:38:48,360
Speaker 5: don't have aggressive exactly, like we'll just give a like

886
00:38:48,400 --> 00:38:51,040
Speaker 5: a massive portion of the prophets of gold Star Families

887
00:38:51,040 --> 00:38:51,640
Speaker 5: and we'll be fine.

888
00:38:51,800 --> 00:38:55,160
Speaker 6: Nope, nope, We're not going to do that.

889
00:38:55,280 --> 00:38:57,240
Speaker 1: It's like we went out of business. Okay.

890
00:38:57,320 --> 00:39:00,200
Speaker 5: So that's that is a massive target for us to

891
00:39:00,239 --> 00:39:05,680
Speaker 5: be able to tell the stories of the folks that died,

892
00:39:06,719 --> 00:39:10,319
Speaker 5: you know, sacrificing it all for us, but not just

893
00:39:10,400 --> 00:39:13,120
Speaker 5: focusing on like the special operation side, because there's a

894
00:39:13,160 --> 00:39:14,960
Speaker 5: lot of that that's huge. Yeah, there's a lot of

895
00:39:14,960 --> 00:39:16,520
Speaker 5: that we want to we want to know about like

896
00:39:16,560 --> 00:39:20,040
Speaker 5: the truck drivers and the dudes that were out there

897
00:39:20,080 --> 00:39:23,480
Speaker 5: every day sucks starting IDs throughout the you know, the

898
00:39:23,600 --> 00:39:26,200
Speaker 5: entire war. I want to talk to their friends and

899
00:39:26,200 --> 00:39:29,200
Speaker 5: and kind of help their stories live on and then also.

900
00:39:29,040 --> 00:39:30,920
Speaker 4: Tell people who don't know what gold Star is.

901
00:39:31,080 --> 00:39:33,799
Speaker 5: Old Star Families are the families of the folks that

902
00:39:33,880 --> 00:39:36,839
Speaker 5: died specifically for us in the Global War on Terror.

903
00:39:37,040 --> 00:39:39,480
Speaker 1: That's our Michelle. Yeah, that's awesome.

904
00:39:39,560 --> 00:39:40,520
Speaker 4: Yeah, that's great. Yeah.

905
00:39:40,560 --> 00:39:42,640
Speaker 2: I think you know, with us at Mayhem, service is

906
00:39:42,640 --> 00:39:44,520
Speaker 2: a huge part of that, and you know, we try

907
00:39:44,560 --> 00:39:46,560
Speaker 2: to try to give back. So, man, I think there's

908
00:39:46,560 --> 00:39:48,080
Speaker 2: a way to we get all work together on that.

909
00:39:48,520 --> 00:39:49,600
Speaker 2: It'd be awesome cool.

910
00:39:50,400 --> 00:39:53,359
Speaker 3: Where can they find high ground chips? Where can people

911
00:39:53,360 --> 00:39:55,359
Speaker 3: who are watching this who've never seen it?

912
00:39:55,600 --> 00:39:57,879
Speaker 1: Yeah, so right now high ground chips dot com. Yeah,

913
00:39:58,200 --> 00:40:00,840
Speaker 1: so super simple. Again, we're working the we're going a

914
00:40:00,840 --> 00:40:03,160
Speaker 1: different domain right now. Okay, it's going to kind of

915
00:40:03,840 --> 00:40:06,719
Speaker 1: help help the brand long term, but right there, right now,

916
00:40:06,760 --> 00:40:08,839
Speaker 1: that's where they can find us. And I think just

917
00:40:08,880 --> 00:40:10,879
Speaker 1: you know, quickly on the gold Star thing, I think

918
00:40:10,920 --> 00:40:12,960
Speaker 1: Josh highlighted it well. I think that the big thing

919
00:40:13,040 --> 00:40:17,000
Speaker 1: is the the stories because there was I'm gonna mess

920
00:40:17,000 --> 00:40:19,040
Speaker 1: the number up now, there's over seven thousand people that

921
00:40:19,120 --> 00:40:21,239
Speaker 1: passed away in the Global War on Terror, which is

922
00:40:21,640 --> 00:40:24,359
Speaker 1: essentially from two thousand and one so just recently when

923
00:40:24,360 --> 00:40:26,360
Speaker 1: we got so going on. But yeah, yeah, yeah, so

924
00:40:26,400 --> 00:40:31,120
Speaker 1: basically it ended when you know, yeah, right, right, that's

925
00:40:31,120 --> 00:40:31,840
Speaker 1: the other podcast.

926
00:40:31,920 --> 00:40:36,440
Speaker 4: Yeah, sorry, but yeah.

927
00:40:36,239 --> 00:40:38,200
Speaker 1: So what did that twenty call it twenty four years

928
00:40:38,280 --> 00:40:40,759
Speaker 1: or something like that, all those people that passed away.

929
00:40:40,800 --> 00:40:43,480
Speaker 1: Of course, people know Murph, right, they know you know.

930
00:40:43,520 --> 00:40:46,320
Speaker 4: Yeah, they know the CrossFit for the most part of

931
00:40:46,360 --> 00:40:48,480
Speaker 4: the Yeah, yeah, yeah.

932
00:40:48,280 --> 00:40:50,080
Speaker 1: Even for us who've got Mark Lee and you got

933
00:40:50,160 --> 00:40:52,680
Speaker 1: JJ and all that stuff. But we want to revive

934
00:40:52,719 --> 00:40:54,359
Speaker 1: those stories and dig a little bit deeper. And there's

935
00:40:54,360 --> 00:40:56,920
Speaker 1: seven thousand. Yeah, and then in the stories, finding a

936
00:40:56,920 --> 00:41:00,040
Speaker 1: way to go direct to and be transparent about it.

937
00:41:00,040 --> 00:41:03,520
Speaker 1: It's like, hey, it's not like no, however, my goodness,

938
00:41:03,640 --> 00:41:07,480
Speaker 1: however we work that out. Being able to just do

939
00:41:07,520 --> 00:41:11,040
Speaker 1: that direct was a huge piece for us. Yeah, that man.

940
00:41:11,239 --> 00:41:12,640
Speaker 5: Yeah, there's just a lot there's a lot of like

941
00:41:12,719 --> 00:41:14,440
Speaker 5: five oh one c three's out there that are a

942
00:41:14,480 --> 00:41:15,280
Speaker 5: little questionable.

943
00:41:15,360 --> 00:41:16,160
Speaker 1: Yeah, for sure.

944
00:41:16,160 --> 00:41:17,640
Speaker 5: And so we want to be open like, hey, we

945
00:41:17,680 --> 00:41:19,520
Speaker 5: are a for profit company, but we're going to give

946
00:41:19,560 --> 00:41:21,440
Speaker 5: a tone back to this.

947
00:41:21,960 --> 00:41:22,600
Speaker 1: Yeah that's good.

948
00:41:22,960 --> 00:41:26,719
Speaker 3: I feel like there is a like a revival on

949
00:41:26,840 --> 00:41:30,879
Speaker 3: like just wanting like serious, like true knowledge, like people

950
00:41:30,960 --> 00:41:32,520
Speaker 3: want to hear that, like yeah, we're trying to make money,

951
00:41:32,520 --> 00:41:34,080
Speaker 3: of course, but we want to be able to give

952
00:41:34,120 --> 00:41:36,560
Speaker 3: back whatever we can, Like people don't want to hear

953
00:41:36,719 --> 00:41:40,080
Speaker 3: this like fairy tale story of we're giving all our

954
00:41:40,080 --> 00:41:42,799
Speaker 3: money away and when you know, then they look at

955
00:41:42,840 --> 00:41:43,839
Speaker 3: it and they're spending.

956
00:41:44,880 --> 00:41:47,239
Speaker 5: How are you spending and a half of your two

957
00:41:47,280 --> 00:41:48,880
Speaker 5: million on administrative.

958
00:41:50,239 --> 00:41:52,919
Speaker 3: I think I think there's a huge push at least

959
00:41:52,920 --> 00:41:54,480
Speaker 3: in the last few years of people who just like

960
00:41:55,320 --> 00:41:57,680
Speaker 3: you can see the bullshit lately and like, people want

961
00:41:57,760 --> 00:41:59,240
Speaker 3: to hear like real stuff.

962
00:41:59,239 --> 00:42:01,120
Speaker 6: They don't want to hear like they don't want to

963
00:42:01,160 --> 00:42:02,240
Speaker 6: hear a fairy tale anymore.

964
00:42:02,280 --> 00:42:02,880
Speaker 1: I'm kicking your mic.

965
00:42:02,920 --> 00:42:04,440
Speaker 3: They don't hear a fairy tale anymore. They want to

966
00:42:04,480 --> 00:42:06,560
Speaker 3: hear like the truth. And I feel like I feel

967
00:42:06,560 --> 00:42:07,919
Speaker 3: like you guys are doing that, which is cool.

968
00:42:09,320 --> 00:42:10,080
Speaker 1: We got a long way to go.

969
00:42:10,320 --> 00:42:12,960
Speaker 2: Thank you well, appreciate you guys coming out sweet, Thank

970
00:42:13,000 --> 00:42:16,040
Speaker 2: you guys, grounds dot com, ye be on social media,

971
00:42:16,120 --> 00:42:19,160
Speaker 2: high ground chips, pretty much everyone on social media.

972
00:42:19,920 --> 00:42:21,560
Speaker 6: Yeah, yeah, let's let's do it.

973
00:42:21,880 --> 00:42:24,120
Speaker 1: For sure. It's been too long, it was, it's been

974
00:42:24,320 --> 00:42:26,640
Speaker 1: fifteen years. I grew up Montana, Yeah, you know, so,

975
00:42:26,680 --> 00:42:29,680
Speaker 1: I grew up my whole whole life hunting ever since

976
00:42:29,719 --> 00:42:32,560
Speaker 1: I could, you know, go out at six all the

977
00:42:32,560 --> 00:42:32,960
Speaker 1: way up.

978
00:42:32,960 --> 00:42:34,879
Speaker 4: Okay, all right, so yeah we can get into that too.

979
00:42:34,920 --> 00:42:35,800
Speaker 1: Heck yeah, so you've.

980
00:42:37,360 --> 00:42:39,480
Speaker 4: Oh you were gonna do an outro, got some connection?

981
00:42:39,600 --> 00:42:40,680
Speaker 1: This is what I'm what I'm hearing.

982
00:42:40,760 --> 00:42:42,920
Speaker 4: Yeah, it is my Montana connection. I'm just kidding, but

983
00:42:43,200 --> 00:42:46,880
Speaker 4: it's just so rare. Yeah, we're exactly. No, so you

984
00:42:46,880 --> 00:42:48,160
Speaker 4: grew up in a hunting family.

985
00:42:47,880 --> 00:42:50,799
Speaker 1: Then for sure? Okay, yeah, so three hundred win bag

986
00:42:50,880 --> 00:42:53,120
Speaker 1: Yeah yeah, there you go, twelve years old, you know,

987
00:42:53,200 --> 00:42:54,960
Speaker 1: grew up shooting the twenty two and then it was

988
00:42:55,000 --> 00:42:57,600
Speaker 1: time to go, you know, siding the rifles. And you know,

989
00:42:57,680 --> 00:43:02,400
Speaker 1: my stepdad gave me the three hundreds. No clue, yeah,

990
00:43:03,480 --> 00:43:06,759
Speaker 1: just boom and were just mentally you know, and then

991
00:43:06,760 --> 00:43:09,040
Speaker 1: he would do the thing yeah where he would look loaded,

992
00:43:09,120 --> 00:43:11,200
Speaker 1: but it would be like, you know, spent brass, so

993
00:43:11,280 --> 00:43:14,759
Speaker 1: he loaded and then I would and it's like grow up.

994
00:43:16,160 --> 00:43:20,719
Speaker 2: Grow up man, I know, there's so many memories there.

995
00:43:20,760 --> 00:43:22,120
Speaker 2: You're like, no, I'm not going to do that to

996
00:43:22,160 --> 00:43:25,160
Speaker 2: my kids. Yeah, I said it on a daily basis.

997
00:43:25,640 --> 00:43:28,640
Speaker 1: Grow up, what are you doing? Yeah? Sometimes of that stuff,

998
00:43:28,640 --> 00:43:30,360
Speaker 1: like I look back, his name is Todd, right, so

999
00:43:30,560 --> 00:43:35,040
Speaker 1: my stepfather, I have my my real father, but right,

1000
00:43:35,239 --> 00:43:37,359
Speaker 1: and you say that story like that and you think

1001
00:43:37,360 --> 00:43:39,239
Speaker 1: it might be a little rough, but now me like,

1002
00:43:39,280 --> 00:43:41,080
Speaker 1: I wouldn't be a tea guy. I wouldn't be a

1003
00:43:41,400 --> 00:43:42,960
Speaker 1: I wouldn't done all that stuff if I didn't have

1004
00:43:43,000 --> 00:43:44,120
Speaker 1: a little bit of that salt.

1005
00:43:44,160 --> 00:43:46,400
Speaker 2: And you know there's a balance to right, like you

1006
00:43:46,520 --> 00:43:50,320
Speaker 2: learned that quick as a parent is you know, there's

1007
00:43:50,080 --> 00:43:54,239
Speaker 2: these swings right where probably when we were growing how old.

1008
00:43:54,120 --> 00:43:54,600
Speaker 1: Are you guys?

1009
00:43:55,280 --> 00:43:57,080
Speaker 4: Okay, so yeah, thirty eight?

1010
00:43:57,480 --> 00:44:00,680
Speaker 2: Like at times you're like, maybe I wouldn't have done

1011
00:44:00,680 --> 00:44:03,040
Speaker 2: it that way to my parents, but then now I'm like, okay,

1012
00:44:03,080 --> 00:44:05,320
Speaker 2: I can see where that happened, right, And you're like

1013
00:44:05,360 --> 00:44:08,040
Speaker 2: there's that shift of like way too hard on him

1014
00:44:08,080 --> 00:44:10,600
Speaker 2: sometimes and then way too easy on him, you know,

1015
00:44:10,640 --> 00:44:12,480
Speaker 2: for a while, and then now we're kind of swinging

1016
00:44:12,520 --> 00:44:14,040
Speaker 2: back to the like, all right, can.

1017
00:44:13,880 --> 00:44:15,319
Speaker 1: We find some middle ground here?

1018
00:44:15,400 --> 00:44:17,160
Speaker 2: You know, like there's and I'm gonna be honest, there's

1019
00:44:17,239 --> 00:44:19,759
Speaker 2: days where you know, I find that balance, and then

1020
00:44:19,760 --> 00:44:21,719
Speaker 2: there's days where I'm probably way too hard on him,

1021
00:44:21,719 --> 00:44:23,520
Speaker 2: but you know, like and I'm I'm you know, I

1022
00:44:23,560 --> 00:44:25,440
Speaker 2: am that way with my son way more than my

1023
00:44:25,520 --> 00:44:28,680
Speaker 2: girls for sure too. But you know, the rest of

1024
00:44:28,680 --> 00:44:29,719
Speaker 2: his life. That's the way the.

1025
00:44:29,680 --> 00:44:32,200
Speaker 1: World is gonna be to him, right, I mean, yeah.

1026
00:44:31,800 --> 00:44:34,280
Speaker 4: So if we we don't toughen him up, the world will.

1027
00:44:34,160 --> 00:44:37,239
Speaker 1: Yeah, my son will be tough. Yeah, I promise you that. Yeah.

1028
00:44:37,920 --> 00:44:41,000
Speaker 1: Maybe dumb, but he's gonna be tough, strong driver.

1029
00:44:41,880 --> 00:44:44,319
Speaker 4: So did you grow up in hunting family or yeah?

1030
00:44:44,120 --> 00:44:48,520
Speaker 5: Yeah we did, birthing southern California, Okay, so yeah, yeah,

1031
00:44:48,600 --> 00:44:53,080
Speaker 5: my dad took me hunting quite a bit in Kansas.

1032
00:44:53,239 --> 00:44:55,959
Speaker 1: Pheasant hunting is it's it's so fun.

1033
00:44:56,239 --> 00:44:57,840
Speaker 4: It's so fun just walking and hunting.

1034
00:44:57,960 --> 00:45:00,760
Speaker 5: Completely unsafe, like oh yeah, weapons safe.

1035
00:45:00,040 --> 00:45:01,319
Speaker 4: He was not a thing.

1036
00:45:01,400 --> 00:45:05,200
Speaker 2: I've been shot. Me and Scott we joked shot not

1037
00:45:05,480 --> 00:45:09,520
Speaker 2: like not you know, bb or pelted like full on

1038
00:45:10,000 --> 00:45:12,600
Speaker 2: shot from you know, it didn't hurt really, but you know,

1039
00:45:12,640 --> 00:45:15,520
Speaker 2: it was like the trajectory of the the bebes were

1040
00:45:15,640 --> 00:45:17,680
Speaker 2: way way too low.

1041
00:45:17,840 --> 00:45:18,040
Speaker 1: You know.

1042
00:45:18,440 --> 00:45:25,680
Speaker 2: Uh you hear low bird firsts.

1043
00:45:23,080 --> 00:45:24,800
Speaker 4: You're like, oh, yep, we just got shot.

1044
00:45:25,320 --> 00:45:27,560
Speaker 1: That's great, it'll be good. Yeah, we're good, We're good.

1045
00:45:27,600 --> 00:45:31,480
Speaker 5: Okay, Yeah, my dad still has bebes in his head.

1046
00:45:32,840 --> 00:45:37,359
Speaker 1: Really shot. That is a true story. Well, yeah, we.

1047
00:45:37,320 --> 00:45:39,520
Speaker 2: Were, you know, and this is one hundred percent unsafe.

1048
00:45:39,520 --> 00:45:41,799
Speaker 2: But we're first time I went past hunting. We're just

1049
00:45:41,800 --> 00:45:44,080
Speaker 2: walking through the field, right, and you got your your pushers,

1050
00:45:44,080 --> 00:45:45,920
Speaker 2: you got the two guys up on the wing, and

1051
00:45:45,920 --> 00:45:48,280
Speaker 2: then you got your blockers.

1052
00:45:47,840 --> 00:45:49,239
Speaker 1: And everyone facing each other.

1053
00:45:49,360 --> 00:45:53,640
Speaker 2: Yeah, and you're like, those guys shooting so quick, you know,

1054
00:45:53,920 --> 00:45:56,840
Speaker 2: getting the safe off whatever. And then look over and

1055
00:45:56,920 --> 00:45:59,040
Speaker 2: my best friend in the world, no safe finger on

1056
00:45:59,080 --> 00:46:01,560
Speaker 2: the trigger, and you're just yepo. And then me and

1057
00:46:01,560 --> 00:46:04,320
Speaker 2: Scott were blockers one time, and you hear, you know,

1058
00:46:04,360 --> 00:46:07,960
Speaker 2: they're getting probably what probably thirty forty yards maybe more

1059
00:46:08,040 --> 00:46:14,320
Speaker 2: than that, they were not much and you hear rooster, rooster, boom,

1060
00:46:14,560 --> 00:46:17,839
Speaker 2: and then you hear the guy go low bird. All

1061
00:46:17,880 --> 00:46:19,800
Speaker 2: of a sudden, you just feel it felt like somebody

1062
00:46:19,840 --> 00:46:22,360
Speaker 2: took the pellets and threw them right at your face.

1063
00:46:22,400 --> 00:46:24,640
Speaker 2: And it was one of those that you're like, oh man,

1064
00:46:24,719 --> 00:46:27,480
Speaker 2: I looked at Scout. I'm like, did we just get shot?

1065
00:46:27,520 --> 00:46:29,560
Speaker 2: And sure enough it was Marlin. But yeah, I'm like,

1066
00:46:29,640 --> 00:46:31,080
Speaker 2: are these guys shooting so quick?

1067
00:46:31,120 --> 00:46:32,520
Speaker 1: You know? Want to throw up a little bit? Yeah,

1068
00:46:32,520 --> 00:46:32,920
Speaker 1: a little bit?

1069
00:46:33,280 --> 00:46:37,560
Speaker 4: Yeah, but you know, so yeah pheasant hunting. So did

1070
00:46:37,560 --> 00:46:40,080
Speaker 4: you so you killed elk, you've killed deer out there?

1071
00:46:40,520 --> 00:46:43,800
Speaker 1: Yeah, yeah, So it was uh yeah. I used to

1072
00:46:43,840 --> 00:46:45,759
Speaker 1: work on a horse ranch, so horse and cattle ranch.

1073
00:46:45,800 --> 00:46:47,319
Speaker 1: The guy that owned the horse ranch it was a

1074
00:46:47,360 --> 00:46:50,960
Speaker 1: big like you know, European style horse stuff, right, so

1075
00:46:51,000 --> 00:46:52,440
Speaker 1: a big rich guy owned that. They would put on

1076
00:46:52,520 --> 00:46:55,799
Speaker 1: these competitions for that stuff. Anyways, he owned a much

1077
00:46:55,880 --> 00:46:59,120
Speaker 1: larger ranch in Great Falls, so a little eastern Montana.

1078
00:46:59,360 --> 00:47:02,320
Speaker 1: And so we go out there into uh spotting stocks,

1079
00:47:02,719 --> 00:47:06,320
Speaker 1: which was just awesome, my first time going out solo,

1080
00:47:07,480 --> 00:47:09,440
Speaker 1: you know, without my dad. Like all right, He's like

1081
00:47:09,440 --> 00:47:11,799
Speaker 1: all right, you know for years to go and I'm

1082
00:47:11,840 --> 00:47:14,360
Speaker 1: like whoa. And of course of that morning, you know,

1083
00:47:14,600 --> 00:47:16,360
Speaker 1: every other morning and hunting, you know, he has to

1084
00:47:16,520 --> 00:47:17,040
Speaker 1: wake me up.

1085
00:47:17,080 --> 00:47:17,440
Speaker 4: I'm up.

1086
00:47:19,000 --> 00:47:21,040
Speaker 1: Yeah, you're a man now. Yeah. And so it was

1087
00:47:21,080 --> 00:47:23,360
Speaker 1: probably shoot five am. I don't know when this it

1088
00:47:23,400 --> 00:47:25,560
Speaker 1: was well before sunrise. Hop on the four wheel. Their

1089
00:47:25,600 --> 00:47:28,239
Speaker 1: head out is a bit. It's called Wilson Butte, Big

1090
00:47:28,239 --> 00:47:35,359
Speaker 1: beautiful Butte, Big beautiful but I love Big but And

1091
00:47:36,400 --> 00:47:39,239
Speaker 1: you got there at the base of the butte, it was,

1092
00:47:39,360 --> 00:47:41,640
Speaker 1: you know, super dark. Still it was a big ominous

1093
00:47:41,640 --> 00:47:43,560
Speaker 1: to you know, figure or train. Anyways, get up to

1094
00:47:43,600 --> 00:47:46,920
Speaker 1: the top, beautiful sun came up, you know, all the

1095
00:47:46,960 --> 00:47:49,759
Speaker 1: birds coming across the way, you know, the deer going

1096
00:47:49,800 --> 00:47:51,480
Speaker 1: back into the thickets out of the field, and then

1097
00:47:51,520 --> 00:47:52,960
Speaker 1: kind of did the spoting stock from there. So that's

1098
00:47:52,960 --> 00:47:54,880
Speaker 1: what a lot of like the big game stuff was.

1099
00:47:55,280 --> 00:47:57,479
Speaker 1: It's cool every year, six year a year. It was great.

1100
00:47:57,719 --> 00:47:58,520
Speaker 4: That's also awesome.

1101
00:47:58,800 --> 00:48:02,399
Speaker 2: Yeah, I've been to Montana time hunting and uh as

1102
00:48:02,440 --> 00:48:04,239
Speaker 2: your first West with a guy, first Western hunt.

1103
00:48:04,239 --> 00:48:06,680
Speaker 1: Didn't see, didn't hear, but I had a blast. It

1104
00:48:06,760 --> 00:48:07,240
Speaker 1: was awesome.

1105
00:48:08,600 --> 00:48:11,600
Speaker 4: We were near Heron, Montana, oh, Heron Harron, so it's

1106
00:48:11,600 --> 00:48:12,760
Speaker 4: more western.

1107
00:48:13,040 --> 00:48:13,680
Speaker 1: It was west.

1108
00:48:13,800 --> 00:48:17,200
Speaker 2: Yeah, West, it's almost by almost too Idaho right there.

1109
00:48:17,239 --> 00:48:20,359
Speaker 1: Like, how do that's crazy? I mean I'm from right

1110
00:48:20,719 --> 00:48:22,839
Speaker 1: right in that area. Yeah. So it's always embarrassing they're

1111
00:48:22,840 --> 00:48:24,759
Speaker 1: call you from Montana and then but it's a big

1112
00:48:24,800 --> 00:48:27,440
Speaker 1: stake and then they say the wall towns.

1113
00:48:27,520 --> 00:48:30,000
Speaker 2: Yeah, They're like it's I don't even know, I don't

1114
00:48:30,000 --> 00:48:31,520
Speaker 2: even know if it was a town, you know, like

1115
00:48:31,560 --> 00:48:32,000
Speaker 2: they just call.

1116
00:48:33,080 --> 00:48:34,080
Speaker 4: Yeah it was tiny.

1117
00:48:34,160 --> 00:48:35,520
Speaker 1: So but man, it was awesome.

1118
00:48:35,840 --> 00:48:39,680
Speaker 2: It was terrible awes Uh No, it's like seventeen oh

1119
00:48:39,719 --> 00:48:45,560
Speaker 2: really sixteen seven, seventeen out yep. So well, awesome boys, Yeah, okay, man,

1120
00:48:45,840 --> 00:48:47,880
Speaker 2: appreciate you guys coming out, and yeah, let's get on

1121
00:48:47,880 --> 00:48:48,200
Speaker 2: a hunt.

1122
00:48:48,239 --> 00:48:49,239
Speaker 1: Let's do it. Let's do it.

1123
00:48:49,920 --> 00:48:53,120
Speaker 4: Take some beef chips back in the back country.

1124
00:48:53,239 --> 00:48:54,920
Speaker 1: You can make some fresh out of some venicon. There

1125
00:48:54,960 --> 00:48:55,799
Speaker 1: we go ahead, let's do it.

1126
00:48:55,800 --> 00:48:57,080
Speaker 4: Elk, I've got venison out there.

1127
00:48:57,080 --> 00:48:58,800
Speaker 1: We can do it. We got out to backtrap.

1128
00:48:58,840 --> 00:49:01,080
Speaker 4: What what cut do you guys usually use?

1129
00:49:01,200 --> 00:49:04,040
Speaker 1: Yes, right now, use right now, We use inside round. Okay,

1130
00:49:04,440 --> 00:49:06,920
Speaker 1: it's just it's because it's expensive, dude. Everything.

1131
00:49:06,960 --> 00:49:09,160
Speaker 2: Yeah, this is a prime or more prime cut of

1132
00:49:09,239 --> 00:49:11,560
Speaker 2: meat than you are, like with a jerky, right yeah,

1133
00:49:11,560 --> 00:49:14,320
Speaker 2: and so definitely yeah, ok yeah, man, they're delicious.

1134
00:49:14,320 --> 00:49:18,320
Speaker 1: So they're so good, They're so good. Awesome, appreciate, I

1135
00:49:18,400 --> 00:49:20,080
Speaker 1: appreciate you guys. Thank you,