1 00:00:04,360 --> 00:00:04,720 Speaker 1: Ruby. 2 00:00:06,640 --> 00:00:09,440 Speaker 2: The views, information, or opinions expressed during this podcast are 3 00:00:09,440 --> 00:00:11,960 Speaker 2: solely those of the individuals involved and do not represent 4 00:00:12,000 --> 00:00:14,280 Speaker 2: those of Into It QuickBooks or any of its cornerstone 5 00:00:14,280 --> 00:00:17,640 Speaker 2: brands or employees. This podcast does not constitute financial, legal, 6 00:00:17,760 --> 00:00:20,520 Speaker 2: or other professional advice or services. No assurance is given 7 00:00:20,520 --> 00:00:23,200 Speaker 2: that the information is comprehensive, accurate, or free of airs, 8 00:00:23,200 --> 00:00:26,160 Speaker 2: and the information presented is for general information purposes only. 9 00:00:26,239 --> 00:00:28,880 Speaker 2: Intoit QuickBooks does not have any responsibility for updating or 10 00:00:28,920 --> 00:00:32,320 Speaker 2: revising any information presented. Listeners should verify statements before relying 11 00:00:32,360 --> 00:00:37,400 Speaker 2: on them. 12 00:00:37,800 --> 00:00:40,280 Speaker 3: Welcome back everyone. This is Mine the Business. 13 00:00:40,320 --> 00:00:43,519 Speaker 4: Small Business success Stories, a podcast brought to you by Intwood, 14 00:00:43,560 --> 00:00:47,680 Speaker 4: QuickBooks and Ruby Studio from iHeartMedia. I'm Jennie Storrez. 15 00:00:47,320 --> 00:00:49,159 Speaker 5: And I'm Austin Hankwooz. 16 00:00:48,840 --> 00:00:50,680 Speaker 4: Austin, what do you think of when you think of 17 00:00:50,720 --> 00:00:51,960 Speaker 4: small business ownership? 18 00:00:52,080 --> 00:00:53,920 Speaker 5: Ooh, we're getting right to it. Okay. 19 00:00:54,360 --> 00:00:55,880 Speaker 2: What do I think of when I think of small 20 00:00:55,920 --> 00:00:59,960 Speaker 2: business ownership? I think of working alongside of my favorite 21 00:01:00,320 --> 00:01:05,600 Speaker 2: partners and employees to build a growing business. I unfortunately 22 00:01:05,640 --> 00:01:08,280 Speaker 2: think a tax is but I also think about just 23 00:01:08,360 --> 00:01:11,199 Speaker 2: how easy it can be to start a business, depending 24 00:01:11,200 --> 00:01:12,839 Speaker 2: on the tools and resources that you choose. 25 00:01:13,120 --> 00:01:15,679 Speaker 4: When I think of the earliest stages of someone starting 26 00:01:15,680 --> 00:01:18,080 Speaker 4: a business, I inctily think of a little kid opening 27 00:01:18,160 --> 00:01:20,039 Speaker 4: up a lemonade stand. I think for a lot of 28 00:01:20,040 --> 00:01:22,319 Speaker 4: small business owners, this is the first step that we 29 00:01:22,400 --> 00:01:24,280 Speaker 4: take into going business for ourselves. 30 00:01:24,440 --> 00:01:28,120 Speaker 2: You are absolutely correct. The first business I had was 31 00:01:28,160 --> 00:01:31,440 Speaker 2: in eighth grade. I lived in Denver, Colorado, and I 32 00:01:31,560 --> 00:01:36,000 Speaker 2: was snowblowing driveways, charging people fifteen dollars a driveway. It 33 00:01:36,240 --> 00:01:39,959 Speaker 2: was quite a labor intensive business, and it did last 34 00:01:40,000 --> 00:01:41,839 Speaker 2: that long, but I made some quick money. 35 00:01:41,920 --> 00:01:42,880 Speaker 3: That's quite the hustle. 36 00:01:44,319 --> 00:01:44,520 Speaker 1: You know. 37 00:01:44,680 --> 00:01:46,560 Speaker 4: One of those things they don't tell us when we're 38 00:01:46,640 --> 00:01:49,160 Speaker 4: kids is whether we should have registered as an LLC 39 00:01:49,360 --> 00:01:51,360 Speaker 4: or an ascorp. I know I was not thinking about that. 40 00:01:51,840 --> 00:01:54,160 Speaker 4: Do you think kids today are looking into patent and 41 00:01:54,200 --> 00:01:56,360 Speaker 4: copyright law for their lemonade recipe? 42 00:01:56,440 --> 00:01:59,040 Speaker 2: I mean, with the AI technology we got today, who 43 00:01:59,040 --> 00:02:02,000 Speaker 2: knows what the powers that these kids. They're pretty sophisticated now, 44 00:02:02,040 --> 00:02:04,720 Speaker 2: so I would not be surprised. But I had no 45 00:02:04,840 --> 00:02:07,160 Speaker 2: idea about any of this stuff when I was starting, 46 00:02:07,320 --> 00:02:09,720 Speaker 2: and certainly not when I was a kid. Now, even 47 00:02:09,760 --> 00:02:11,840 Speaker 2: as an adult, I put in a lot of research 48 00:02:11,919 --> 00:02:14,639 Speaker 2: in studying to learn the steps I needed to take 49 00:02:14,720 --> 00:02:17,799 Speaker 2: to make my business official and finally get things off 50 00:02:17,840 --> 00:02:18,280 Speaker 2: the ground. 51 00:02:18,480 --> 00:02:21,480 Speaker 4: Absolutely same here and all these options and understanding the 52 00:02:21,480 --> 00:02:23,520 Speaker 4: best way to get started and launching your business can 53 00:02:23,560 --> 00:02:26,280 Speaker 4: be so overwhelming for a lot of people. But luckily 54 00:02:26,440 --> 00:02:28,600 Speaker 4: we are here to help because most of us aren't 55 00:02:28,600 --> 00:02:31,800 Speaker 4: selling lemonade in the yard anymore. We're dealing with significant 56 00:02:31,800 --> 00:02:36,360 Speaker 4: amounts of money, regulations, liability, insurance, and so much more. 57 00:02:36,480 --> 00:02:38,160 Speaker 4: So we've got to know all the paths we can 58 00:02:38,160 --> 00:02:40,560 Speaker 4: take and understand what is the best thing for our 59 00:02:40,600 --> 00:02:42,200 Speaker 4: business and our future plans. 60 00:02:42,400 --> 00:02:46,120 Speaker 2: And that can be very daunting just to get started right, 61 00:02:46,200 --> 00:02:49,079 Speaker 2: how overwhelming it is to think about, Oh my gosh, 62 00:02:49,280 --> 00:02:51,760 Speaker 2: I have to think about to your point, insurance, all 63 00:02:51,760 --> 00:02:56,480 Speaker 2: these employees, these liabilities, money, regulation compliance, it's pretty daunting. 64 00:02:56,919 --> 00:02:59,000 Speaker 2: I remember when I first started out Janias, I had 65 00:02:59,080 --> 00:03:03,000 Speaker 2: countless question and I was so fortunate to have some 66 00:03:03,120 --> 00:03:05,160 Speaker 2: mentors and people in my corner that I could lean 67 00:03:05,200 --> 00:03:06,080 Speaker 2: on to help me with that. 68 00:03:06,320 --> 00:03:09,239 Speaker 4: Yeah, you know, it's really important to just make sure 69 00:03:09,240 --> 00:03:11,480 Speaker 4: that you're getting the information that you need in order 70 00:03:11,520 --> 00:03:14,480 Speaker 4: to navigate this path, because, especially if you're the first 71 00:03:14,520 --> 00:03:17,160 Speaker 4: person in your circle. To start a business, you don't 72 00:03:17,160 --> 00:03:20,680 Speaker 4: necessarily have that level of knowledge around you. I know 73 00:03:20,720 --> 00:03:22,320 Speaker 4: for me, it was a lot of kind of Google 74 00:03:22,320 --> 00:03:25,359 Speaker 4: and YouTube university trial by fire if you. 75 00:03:25,320 --> 00:03:27,560 Speaker 2: Were professor Google is what I call them. We're going 76 00:03:27,600 --> 00:03:30,280 Speaker 2: to be discussing all that and more today with our guests, 77 00:03:30,360 --> 00:03:36,440 Speaker 2: Misty and Dennis Acres from the Candle Poor in Tampa, Florida. 78 00:03:36,640 --> 00:03:39,760 Speaker 2: Misty and Dennis are University of South Florida alums who 79 00:03:39,840 --> 00:03:42,080 Speaker 2: wanted to start a business that broke through the clutter 80 00:03:42,160 --> 00:03:46,240 Speaker 2: of technology and are increasing reliance on all things online 81 00:03:46,400 --> 00:03:49,400 Speaker 2: to bring people together in a physical space. They also 82 00:03:49,560 --> 00:03:51,440 Speaker 2: wanted to have a product that people could use and 83 00:03:51,560 --> 00:03:54,440 Speaker 2: enjoy every day. They found the perfect blend of the 84 00:03:54,480 --> 00:03:58,120 Speaker 2: two in candle making. They opened The Candle Core in 85 00:03:58,160 --> 00:04:01,040 Speaker 2: Tampa in twenty nineteen and have been providing unique and 86 00:04:01,160 --> 00:04:05,480 Speaker 2: enjoyable experiences for customers of all ages ever since. They 87 00:04:05,520 --> 00:04:09,400 Speaker 2: are Tampa's first pour your own candle experience, and they're 88 00:04:09,440 --> 00:04:13,200 Speaker 2: also family owned and operated. From individuals to couples to 89 00:04:13,320 --> 00:04:16,480 Speaker 2: groups large and small, they have a plethora of products 90 00:04:16,480 --> 00:04:19,239 Speaker 2: and scents to choose from, and pride themselves in crafting 91 00:04:19,279 --> 00:04:22,440 Speaker 2: a bond building social experience that leaves you with something 92 00:04:22,440 --> 00:04:28,359 Speaker 2: beautiful to take home. Missy and Dennis, thank you so 93 00:04:28,400 --> 00:04:30,679 Speaker 2: much for joining us on this episode of Mind the Business. 94 00:04:30,680 --> 00:04:35,320 Speaker 2: We're here in the candleploor in Tampa, Florida. It smells amazing, 95 00:04:36,080 --> 00:04:36,880 Speaker 2: really cool spot. 96 00:04:37,120 --> 00:04:39,680 Speaker 6: Yeah, that's half the battle, so custom candle experience. I 97 00:04:39,680 --> 00:04:41,080 Speaker 6: hope it smells good when you get in here. 98 00:04:41,120 --> 00:04:46,960 Speaker 2: So, I unfortunately am someone who is chronically online. I 99 00:04:47,000 --> 00:04:51,119 Speaker 2: am always on social media, I'm always looking at headline news. 100 00:04:51,240 --> 00:04:53,800 Speaker 2: I spend too much time on the internet. So when 101 00:04:53,800 --> 00:04:57,440 Speaker 2: it came to candle making, sort of the opposite of that. 102 00:04:57,480 --> 00:05:00,160 Speaker 2: What stood out about candle making to you, which which 103 00:05:00,160 --> 00:05:04,000 Speaker 2: allows people to detach from their devices and sort of 104 00:05:04,080 --> 00:05:06,119 Speaker 2: the online buzz that we're always pulled into. 105 00:05:06,360 --> 00:05:08,640 Speaker 1: Yeah, it's about the experience and that's what we wanted 106 00:05:08,680 --> 00:05:11,279 Speaker 1: to create with our business. Candles are something that I 107 00:05:11,279 --> 00:05:14,080 Speaker 1: think most people love and they use and then they 108 00:05:14,120 --> 00:05:16,400 Speaker 1: reuse and come back. So that was a big part 109 00:05:16,440 --> 00:05:18,479 Speaker 1: of it, is just being able to have an in 110 00:05:18,960 --> 00:05:22,679 Speaker 1: person experience vers like what you said is like surfing 111 00:05:22,720 --> 00:05:24,839 Speaker 1: online and really you know, being able to shop and 112 00:05:24,839 --> 00:05:27,520 Speaker 1: get everything you need to do at your doorstep. This 113 00:05:27,560 --> 00:05:29,920 Speaker 1: is something that really brings people together, and we love that. 114 00:05:30,279 --> 00:05:33,160 Speaker 2: Talk more about the bringing people together part because I mean, 115 00:05:33,240 --> 00:05:35,359 Speaker 2: I can't count quickly here, but I'm at least a 116 00:05:35,440 --> 00:05:39,359 Speaker 2: dozen actual seating arrangements here. So how large these parties? 117 00:05:39,400 --> 00:05:41,640 Speaker 2: Do people come by themselves sometime? I mean, what is 118 00:05:41,680 --> 00:05:43,800 Speaker 2: the true customer experience when they walk in the door. 119 00:05:43,880 --> 00:05:47,120 Speaker 6: That's a great question. The candlepoor is a custom candle experience. 120 00:05:47,279 --> 00:05:49,080 Speaker 6: Our goal is to help you create your own scent. 121 00:05:49,240 --> 00:05:52,200 Speaker 6: So we bring people together. They choose from over one 122 00:05:52,240 --> 00:05:55,440 Speaker 6: hundred different individual scents to make their own custom scent blend. 123 00:05:55,880 --> 00:05:59,120 Speaker 6: The experience itself last right around thirty to forty five minutes, 124 00:05:59,279 --> 00:06:01,360 Speaker 6: and we always reckoned and starting your day with us 125 00:06:01,400 --> 00:06:04,000 Speaker 6: because once you are done creating your own special candle, 126 00:06:04,320 --> 00:06:06,960 Speaker 6: they need two hours to set prep in bag. So 127 00:06:07,120 --> 00:06:09,200 Speaker 6: that's when you go spend some more time with friends, 128 00:06:09,240 --> 00:06:10,680 Speaker 6: and you come back and pick it up. I mean, 129 00:06:10,720 --> 00:06:13,400 Speaker 6: you can come by yourself, that's perfectly fine. Ninety nine 130 00:06:13,400 --> 00:06:15,800 Speaker 6: point nine percent of what we do is actually not 131 00:06:15,920 --> 00:06:19,280 Speaker 6: about candles, is about making you feel welcome, enjoying yourself, 132 00:06:19,560 --> 00:06:20,800 Speaker 6: having a fun experience. 133 00:06:21,000 --> 00:06:24,560 Speaker 2: That's amazing. Now to my understanding, this in Hyde Park 134 00:06:24,760 --> 00:06:28,600 Speaker 2: is your first location. Talk to us about what it 135 00:06:28,640 --> 00:06:30,640 Speaker 2: was like to open your doors on day one. 136 00:06:31,000 --> 00:06:35,000 Speaker 1: Terrifying. Yeah, I mean the thing is you have no 137 00:06:35,160 --> 00:06:38,000 Speaker 1: idea what to expect. Are people gonna You know, we 138 00:06:38,400 --> 00:06:40,400 Speaker 1: are both from the area, so I think we had 139 00:06:40,440 --> 00:06:44,160 Speaker 1: that initial friends and family welcome, everybody's excited, they're proud 140 00:06:44,279 --> 00:06:48,360 Speaker 1: we do grand opening. But then once that day's over, 141 00:06:48,760 --> 00:06:51,680 Speaker 1: it's who's coming? Do people know where we are? Our 142 00:06:51,720 --> 00:06:53,920 Speaker 1: first location was actually on the other side. We were 143 00:06:53,920 --> 00:06:57,240 Speaker 1: on the second story, no traffic, so we were just 144 00:06:57,360 --> 00:07:00,240 Speaker 1: kind of like, okay, there would be days that likee 145 00:07:00,279 --> 00:07:03,640 Speaker 1: walked through the door. But then what really happened, especially 146 00:07:03,720 --> 00:07:06,960 Speaker 1: like crediting social media, is people started to come in, 147 00:07:07,240 --> 00:07:09,760 Speaker 1: they were sharing other people saw it, they were like, oh, 148 00:07:09,840 --> 00:07:12,680 Speaker 1: my friend just came. So that took off really fast 149 00:07:12,680 --> 00:07:15,000 Speaker 1: for us, and we're very very blessed that we had that. 150 00:07:15,520 --> 00:07:18,400 Speaker 1: And then really just our friends and family like gathering 151 00:07:18,440 --> 00:07:21,480 Speaker 1: together to support us and rallying and coming in and 152 00:07:21,520 --> 00:07:22,320 Speaker 1: getting the word. 153 00:07:22,160 --> 00:07:23,000 Speaker 3: Out was huge. 154 00:07:23,280 --> 00:07:25,600 Speaker 2: Well, you all have obviously done a wonderful job. I 155 00:07:25,640 --> 00:07:27,760 Speaker 2: think you're opening your fourth location. 156 00:07:27,480 --> 00:07:30,760 Speaker 5: Now, m m. Yeah, we'll be in Sarasota congratulations. 157 00:07:30,920 --> 00:07:33,640 Speaker 4: Yeah, so how did you guys find the money to 158 00:07:33,720 --> 00:07:34,080 Speaker 4: do this? 159 00:07:34,560 --> 00:07:37,880 Speaker 1: We self funded our first location. That was just something 160 00:07:37,920 --> 00:07:40,600 Speaker 1: like I knew for several years what I wanted to do, 161 00:07:40,680 --> 00:07:43,520 Speaker 1: so I you know, we were saving for that. But yeah, 162 00:07:43,640 --> 00:07:46,320 Speaker 1: to start, it was very difficult to present to people 163 00:07:46,360 --> 00:07:48,720 Speaker 1: and you're trying to like explain it and they're like, 164 00:07:48,840 --> 00:07:50,920 Speaker 1: what what are you doing? Even our friends. I had 165 00:07:50,960 --> 00:07:52,480 Speaker 1: a friend that came up to us like a year 166 00:07:52,520 --> 00:07:56,119 Speaker 1: after we opened, and she was like, I just remember 167 00:07:56,160 --> 00:07:57,960 Speaker 1: when you were talking about it, and she was like 168 00:07:58,040 --> 00:08:00,280 Speaker 1: I just left being like, oh no, the this is 169 00:08:00,320 --> 00:08:02,400 Speaker 1: never going to work, and I'm like she felt sorry 170 00:08:02,400 --> 00:08:04,720 Speaker 1: for us, and then she's like, I'm really happy for you. 171 00:08:04,760 --> 00:08:06,520 Speaker 1: But I knew what it would look like. He knew 172 00:08:06,520 --> 00:08:08,920 Speaker 1: what it would look like, but until we were open, 173 00:08:09,920 --> 00:08:12,360 Speaker 1: we didn't really have a lot of backing. 174 00:08:12,560 --> 00:08:15,560 Speaker 4: Yeah, I mean sometimes it takes time to make believers 175 00:08:15,560 --> 00:08:16,240 Speaker 4: out of folks, right. 176 00:08:16,200 --> 00:08:19,520 Speaker 6: Exactly, And honestly, what she said that still happens. So 177 00:08:19,520 --> 00:08:21,440 Speaker 6: if we go to like a networking event and it's 178 00:08:21,440 --> 00:08:23,680 Speaker 6: like I'm a doctor, i'm a lawyer, I'm an accountant, 179 00:08:23,720 --> 00:08:26,800 Speaker 6: and I'm like, we are a custom candle experience and 180 00:08:26,800 --> 00:08:28,440 Speaker 6: They always like, you know how whin the dog looking 181 00:08:28,440 --> 00:08:30,200 Speaker 6: at you that doesn't really understand you? 182 00:08:30,240 --> 00:08:31,840 Speaker 5: And they tilt their head to the left a little bit. 183 00:08:31,840 --> 00:08:33,520 Speaker 6: They're always like, do that and you try to explain 184 00:08:33,559 --> 00:08:35,000 Speaker 6: it and have you really got to get them in 185 00:08:35,040 --> 00:08:38,120 Speaker 6: here and touch and feel and be part of the 186 00:08:38,200 --> 00:08:40,600 Speaker 6: environment to really understand what we're doing. 187 00:08:40,679 --> 00:08:41,520 Speaker 3: You know what's funny. 188 00:08:41,640 --> 00:08:44,319 Speaker 4: I find a common theme in all the folks that 189 00:08:44,360 --> 00:08:46,360 Speaker 4: we've talked to on this season and just in general, 190 00:08:46,520 --> 00:08:50,400 Speaker 4: is you don't ask questions to folks who don't have 191 00:08:50,720 --> 00:08:53,839 Speaker 4: the experience or the exposure to what you're trying to do. Right, 192 00:08:53,880 --> 00:08:55,679 Speaker 4: You had a lot of nasayers, You got a lot 193 00:08:55,720 --> 00:08:57,240 Speaker 4: of people saying, are you nuts? 194 00:08:57,480 --> 00:08:58,760 Speaker 3: But these are also probably. 195 00:08:58,520 --> 00:09:01,640 Speaker 4: People who don't own a business, You've never dabbled in entrepreneurship, 196 00:09:01,679 --> 00:09:03,240 Speaker 4: or at least of not taking the level of risk 197 00:09:03,280 --> 00:09:05,440 Speaker 4: that you guys have taken. And so I think this 198 00:09:05,520 --> 00:09:08,280 Speaker 4: is a good reminder talk to people who are actually 199 00:09:08,280 --> 00:09:10,400 Speaker 4: in the arena, because they're the ones that are going 200 00:09:10,480 --> 00:09:12,760 Speaker 4: to set you up for success, versus folks who are 201 00:09:12,840 --> 00:09:14,960 Speaker 4: kind of just maybe projecting their own fears onto you 202 00:09:15,040 --> 00:09:17,200 Speaker 4: and are not really going to give you the advice 203 00:09:17,240 --> 00:09:18,319 Speaker 4: that you need to move forward. 204 00:09:18,320 --> 00:09:19,240 Speaker 1: It's a really good point. 205 00:09:19,320 --> 00:09:20,920 Speaker 2: Yeah, I have a funny feeling that's going to be 206 00:09:20,960 --> 00:09:23,800 Speaker 2: a theme of this season, right, leaning in on your 207 00:09:23,920 --> 00:09:26,559 Speaker 2: trusted advocates and sort of your team members. 208 00:09:26,600 --> 00:09:26,720 Speaker 5: Right. 209 00:09:26,760 --> 00:09:30,280 Speaker 2: We're just talking to Sharise earlier with episode one, and 210 00:09:30,320 --> 00:09:32,120 Speaker 2: she was talking about how she had a mentor, right, 211 00:09:32,160 --> 00:09:34,559 Speaker 2: and so she leans on the mentor for recommendations and 212 00:09:34,600 --> 00:09:35,319 Speaker 2: other things like that. 213 00:09:35,400 --> 00:09:36,880 Speaker 5: So I'm right there worth with you. I think it's 214 00:09:36,960 --> 00:09:37,439 Speaker 5: very important. 215 00:09:37,520 --> 00:09:39,320 Speaker 2: You know, a big reason why I like into a 216 00:09:39,360 --> 00:09:41,600 Speaker 2: quick book so much is because they simplify the day 217 00:09:41,679 --> 00:09:45,000 Speaker 2: to day of me tracking my revenue, my bookkeeping, my payroll, 218 00:09:45,040 --> 00:09:47,800 Speaker 2: all that fun stuff. And so I'm curious, when is 219 00:09:47,840 --> 00:09:52,800 Speaker 2: it a good time to diiy the patents, the trademarks, 220 00:09:52,920 --> 00:09:57,880 Speaker 2: the incorporations, the accounting versus sort of offloading that to 221 00:09:57,920 --> 00:09:58,840 Speaker 2: a trusted partner. 222 00:09:59,000 --> 00:10:00,080 Speaker 5: How do you balance that? 223 00:10:00,440 --> 00:10:04,120 Speaker 6: It's just knowing your strengths, your weaknesses, a lot of 224 00:10:04,160 --> 00:10:06,560 Speaker 6: the law stuff. That was an easy one to say, 225 00:10:06,679 --> 00:10:09,880 Speaker 6: let's offload that one. You know, Yeah, that's literally what 226 00:10:09,920 --> 00:10:11,600 Speaker 6: it is. You got to understand yourself and you really 227 00:10:11,640 --> 00:10:14,160 Speaker 6: want to focus on what the business is doing. I 228 00:10:14,200 --> 00:10:15,880 Speaker 6: know you mentioned into it quick books, and it's going 229 00:10:15,920 --> 00:10:17,160 Speaker 6: to take care of a lot of things for you. 230 00:10:17,440 --> 00:10:18,440 Speaker 5: That's the one thing you want to. 231 00:10:18,440 --> 00:10:20,400 Speaker 6: Do is get us much off of your plate so 232 00:10:20,440 --> 00:10:22,600 Speaker 6: you can focus on how is this going to run? 233 00:10:22,920 --> 00:10:24,679 Speaker 6: How are my customers going to feel when they're in there, 234 00:10:24,679 --> 00:10:26,920 Speaker 6: as opposed to do I remember to put that recept 235 00:10:26,920 --> 00:10:29,520 Speaker 6: in and get that all that in the background and 236 00:10:29,559 --> 00:10:30,840 Speaker 6: focus on your main business. 237 00:10:31,080 --> 00:10:32,960 Speaker 1: Yeah, and that's part of it too, is like I said, 238 00:10:33,000 --> 00:10:35,800 Speaker 1: stay in your lane. If you're not great at something, 239 00:10:35,960 --> 00:10:38,320 Speaker 1: just understand you're not. You know, he does all the marketing, 240 00:10:38,360 --> 00:10:40,280 Speaker 1: and that was something like when we decided to do 241 00:10:40,320 --> 00:10:43,480 Speaker 1: it together. His photography is beautiful, so when we first 242 00:10:43,520 --> 00:10:47,560 Speaker 1: started the business, we're posting these professional photos. Hiring is 243 00:10:47,880 --> 00:10:51,040 Speaker 1: probably the number one thing that's important with any business. 244 00:10:51,040 --> 00:10:53,680 Speaker 1: It's just making sure that you have the right team 245 00:10:53,720 --> 00:10:56,640 Speaker 1: in place. So if you're not good at like judging 246 00:10:56,880 --> 00:11:00,040 Speaker 1: somebody as far as like you can't read them, and 247 00:11:00,400 --> 00:11:03,400 Speaker 1: get somebody that can use a recruiter. That's important. But 248 00:11:03,520 --> 00:11:05,720 Speaker 1: we've always done that in house because it's something that 249 00:11:05,760 --> 00:11:08,319 Speaker 1: I feel is probably one of my biggest strengths. 250 00:11:08,640 --> 00:11:10,920 Speaker 2: I think before the interview, you too were sort of 251 00:11:11,000 --> 00:11:12,880 Speaker 2: going back and forth where Dennis is more of like 252 00:11:12,920 --> 00:11:15,199 Speaker 2: the pie and the sky guy and Misty is more 253 00:11:15,200 --> 00:11:18,320 Speaker 2: of the operationals. Right, So maybe maybe there's like this 254 00:11:18,480 --> 00:11:21,199 Speaker 2: really cool dichotomy that balances out, you know, the success 255 00:11:21,200 --> 00:11:23,520 Speaker 2: of this business because you two works so well together. 256 00:11:23,880 --> 00:11:24,600 Speaker 5: Yeah, for sure. 257 00:11:24,760 --> 00:11:26,959 Speaker 6: I mean a majority of things behind the scenes. So 258 00:11:27,080 --> 00:11:29,960 Speaker 6: it's making sure the machine is working. And then how 259 00:11:30,000 --> 00:11:31,480 Speaker 6: do we I guess what I would say that I 260 00:11:31,559 --> 00:11:32,800 Speaker 6: do is how do I put a little sugar on 261 00:11:32,800 --> 00:11:35,280 Speaker 6: the machine? I mean everything we do here is a process. 262 00:11:35,640 --> 00:11:37,920 Speaker 6: Everything is laid out, there's check marks to be made, 263 00:11:38,000 --> 00:11:42,120 Speaker 6: everything extremely extremely well oiled machine kind of stuff. And 264 00:11:42,160 --> 00:11:43,720 Speaker 6: how do we take the well oiled machine and give 265 00:11:43,760 --> 00:11:46,120 Speaker 6: it a little more personality? And that's it can be 266 00:11:46,200 --> 00:11:49,600 Speaker 6: probably annoying sometimes, but it's my my trait for sure. 267 00:11:50,040 --> 00:11:54,640 Speaker 6: And then yeah, as far as entrepreneurship, that's just waking 268 00:11:54,760 --> 00:11:56,680 Speaker 6: up every day and looking in the mirror and saying, 269 00:11:56,720 --> 00:11:59,320 Speaker 6: here we go, let's let's get through it and making 270 00:11:59,440 --> 00:12:02,440 Speaker 6: your list. And like you said, you're learning every day 271 00:12:02,480 --> 00:12:04,520 Speaker 6: and sometimes you don't realize you're learning it. Maybe more 272 00:12:04,559 --> 00:12:06,959 Speaker 6: trial by fire sometimes, but you want to do your 273 00:12:07,000 --> 00:12:10,120 Speaker 6: best to wake up and understand that you're blessed to 274 00:12:10,240 --> 00:12:10,839 Speaker 6: a be busy. 275 00:12:10,840 --> 00:12:12,600 Speaker 5: That's why we're tired and we're busy. 276 00:12:12,720 --> 00:12:14,800 Speaker 6: So you're blessed to be busy, and you're blessed to 277 00:12:14,800 --> 00:12:17,120 Speaker 6: have a counterpart in the business that really puts their 278 00:12:17,160 --> 00:12:19,560 Speaker 6: heart and soul in it and is up. 279 00:12:19,480 --> 00:12:21,679 Speaker 5: Till the wee hours of the night. 280 00:12:21,960 --> 00:12:23,680 Speaker 6: I always tell the staff when you get an email 281 00:12:23,760 --> 00:12:26,280 Speaker 6: at midnight or one am, it's not because she delayed 282 00:12:26,280 --> 00:12:28,360 Speaker 6: it on some weird clock system as she's sitting next 283 00:12:28,360 --> 00:12:30,559 Speaker 6: to me just firing away on our computer, because that's 284 00:12:30,559 --> 00:12:32,080 Speaker 6: the best time she can work because no one can 285 00:12:32,120 --> 00:12:32,760 Speaker 6: email her back. 286 00:12:33,160 --> 00:12:37,400 Speaker 1: So yeah, and holidays, weekends. 287 00:12:36,880 --> 00:12:38,600 Speaker 6: So you just got to get used to that lifestyle, 288 00:12:38,640 --> 00:12:42,160 Speaker 6: and you got to get used to some of your 289 00:12:42,240 --> 00:12:44,280 Speaker 6: days are just not going to look the same majority 290 00:12:44,320 --> 00:12:46,160 Speaker 6: of them all. I think that's why we do this though. 291 00:12:46,400 --> 00:12:48,600 Speaker 5: Yeah. Yeah, it's definitely a different breed for sure. 292 00:12:48,720 --> 00:12:51,080 Speaker 6: When people go to a school for entrepreneurship, I'm like, 293 00:12:51,840 --> 00:12:53,400 Speaker 6: maybe just go out and get your teeth kicked in, 294 00:12:53,440 --> 00:12:54,320 Speaker 6: because that's what it is. 295 00:12:55,040 --> 00:12:55,439 Speaker 5: It is. 296 00:12:55,520 --> 00:12:56,920 Speaker 6: It's like, how do we get through today? Like the 297 00:12:56,960 --> 00:12:59,679 Speaker 6: pandemic happened. Obviously, we open in April twenty fift two 298 00:12:59,679 --> 00:13:02,320 Speaker 6: thousand nineteen. The world changed a little bit after that, 299 00:13:02,800 --> 00:13:05,440 Speaker 6: but just to navigate the PPP loans and navigate all 300 00:13:05,440 --> 00:13:08,320 Speaker 6: that so we can just somehow hope to stay open 301 00:13:08,920 --> 00:13:12,040 Speaker 6: was a day to day taxing on both emotions and 302 00:13:12,080 --> 00:13:13,720 Speaker 6: mental status and all kinds of things. 303 00:13:13,760 --> 00:13:15,200 Speaker 5: But we got through it. 304 00:13:15,440 --> 00:13:17,880 Speaker 1: Yeah, like you say, year to year, it's different, and 305 00:13:17,920 --> 00:13:22,199 Speaker 1: we just really got like that fire with our first year. 306 00:13:22,240 --> 00:13:24,920 Speaker 1: You're trying to figure out what you're doing, who you hire, 307 00:13:25,040 --> 00:13:28,120 Speaker 1: who your customers are, how to run your business, and 308 00:13:28,160 --> 00:13:32,200 Speaker 1: then global pandemic that's never happened in any of our times. 309 00:13:32,760 --> 00:13:34,920 Speaker 1: So then it's like, okay, now we have to close 310 00:13:34,960 --> 00:13:38,160 Speaker 1: for five months. So year two was like really weird 311 00:13:38,240 --> 00:13:40,760 Speaker 1: because we had to like move everything online, so we 312 00:13:40,760 --> 00:13:43,719 Speaker 1: were doing like virtual candle poor experiences. 313 00:13:43,960 --> 00:13:44,680 Speaker 5: That's pretty cool. 314 00:13:44,760 --> 00:13:46,880 Speaker 1: It was cool, yeah, and it was neat to see 315 00:13:46,920 --> 00:13:49,160 Speaker 1: like people really you know, they were just like sending 316 00:13:49,280 --> 00:13:52,760 Speaker 1: us messages like we hope you survive, you know, and 317 00:13:52,800 --> 00:13:53,720 Speaker 1: we're just like, oh. 318 00:13:53,600 --> 00:13:55,839 Speaker 5: Gosh, like little do they know you're thriving now? 319 00:13:56,000 --> 00:13:58,200 Speaker 1: Yeah? And then you know, so year two was like, 320 00:13:58,480 --> 00:14:00,680 Speaker 1: all right, how do you operate being clothes for five 321 00:14:00,720 --> 00:14:03,360 Speaker 1: months with our staff. We kept one hundred percent of 322 00:14:03,360 --> 00:14:05,720 Speaker 1: our staff, which we were extremely proud of to like 323 00:14:05,800 --> 00:14:09,240 Speaker 1: figure out ways to keep them working. Then at the 324 00:14:09,320 --> 00:14:11,280 Speaker 1: end of that year, it was like, Okay, we're doing 325 00:14:11,360 --> 00:14:14,760 Speaker 1: an experience where it's touching and news, but everyone's having 326 00:14:14,800 --> 00:14:16,640 Speaker 1: to wear a mask. And then the third year we 327 00:14:16,679 --> 00:14:18,360 Speaker 1: were like, all right, we're kind of back to normal. 328 00:14:18,800 --> 00:14:22,560 Speaker 1: So it's been a real challenge, but we've learned a ton. 329 00:14:23,160 --> 00:14:24,960 Speaker 1: We feel like we can kind of get through anything. 330 00:14:25,080 --> 00:14:28,000 Speaker 3: So yeah, I mean, it's so a test of endurance. 331 00:14:28,040 --> 00:14:30,320 Speaker 3: I think entrepreneurship for sure. 332 00:14:30,360 --> 00:14:33,000 Speaker 5: I always say the candlepor is anonymous for change. So 333 00:14:33,080 --> 00:14:34,240 Speaker 5: we're always trying to get better. 334 00:14:34,240 --> 00:14:35,640 Speaker 6: And if you're not getting better, you may not be 335 00:14:35,680 --> 00:14:37,600 Speaker 6: getting worse, but you're just being stagnant. 336 00:14:37,920 --> 00:14:40,520 Speaker 3: I'm curious, was this always the dream? 337 00:14:40,600 --> 00:14:43,440 Speaker 4: Did you always have entrepreneurial dreams or what was your 338 00:14:43,480 --> 00:14:46,479 Speaker 4: previous lives in, you know, corporate entrepreneurial. 339 00:14:46,640 --> 00:14:50,720 Speaker 1: Yes, this No. So I was with a company for 340 00:14:50,760 --> 00:14:54,160 Speaker 1: about ten years that did medical aesthetics. Learned a ton. 341 00:14:54,520 --> 00:14:56,840 Speaker 1: It was a growing company, and it was something like 342 00:14:57,000 --> 00:14:59,080 Speaker 1: what I love about it is what I want to 343 00:14:59,120 --> 00:14:59,720 Speaker 1: do here. 344 00:15:00,200 --> 00:15:00,800 Speaker 5: I got that. 345 00:15:00,760 --> 00:15:05,200 Speaker 1: Experience there and I really learned franchising, the good, the bad, 346 00:15:05,320 --> 00:15:09,040 Speaker 1: the ugly, what mistakes that we could potentially make here, 347 00:15:09,080 --> 00:15:11,040 Speaker 1: and then just trying not to do those things so 348 00:15:11,040 --> 00:15:13,480 Speaker 1: we don't have to go backwards. The dream, I don't 349 00:15:13,480 --> 00:15:16,280 Speaker 1: think was Candles, but it was definitely to create something 350 00:15:16,440 --> 00:15:20,400 Speaker 1: for our employees to hopefully have careers for a long 351 00:15:20,400 --> 00:15:23,000 Speaker 1: time and then maybe go into business for themselves. That's 352 00:15:23,040 --> 00:15:25,600 Speaker 1: a big part of it too. My ultimate dream would 353 00:15:25,600 --> 00:15:27,840 Speaker 1: be to have an employee that's been with us a 354 00:15:27,840 --> 00:15:30,360 Speaker 1: couple of years and then they end up opening in 355 00:15:30,600 --> 00:15:33,240 Speaker 1: a different market and you know, opening their own business 356 00:15:33,280 --> 00:15:35,240 Speaker 1: and putting them into business, which would be neat. 357 00:15:35,440 --> 00:15:37,400 Speaker 3: How about you, Dennis, what was your past life? 358 00:15:37,480 --> 00:15:38,840 Speaker 5: I got too many past lives. 359 00:15:39,080 --> 00:15:42,560 Speaker 6: One of my past lives was photography, video work, that 360 00:15:42,640 --> 00:15:45,680 Speaker 6: kind of stuff. I've done, real estate, I've sold flowers. 361 00:15:45,760 --> 00:15:47,560 Speaker 6: I've done a lot of different things. And when she 362 00:15:47,680 --> 00:15:52,720 Speaker 6: approached us to say candles, I went, what And then Yeah, 363 00:15:52,840 --> 00:15:55,200 Speaker 6: once we worked on the business plan and put our 364 00:15:55,280 --> 00:15:57,320 Speaker 6: minds to it, I just buckled up. 365 00:15:57,400 --> 00:15:58,840 Speaker 5: Honestly, Okay, that's it. 366 00:15:58,880 --> 00:16:00,920 Speaker 6: I literally was just like, Hey, you think this is 367 00:16:00,920 --> 00:16:04,120 Speaker 6: a good idea, Okay, let's do it. And I'd like 368 00:16:04,160 --> 00:16:05,640 Speaker 6: to say, I'm like her chest piece, like where do 369 00:16:05,680 --> 00:16:06,280 Speaker 6: you need me today? 370 00:16:06,320 --> 00:16:08,280 Speaker 5: And where can I help? And let's move forward. 371 00:16:08,360 --> 00:16:09,240 Speaker 3: So I think that. 372 00:16:09,240 --> 00:16:13,520 Speaker 4: Speaks to the underrated but really valuable asset that it 373 00:16:13,560 --> 00:16:15,560 Speaker 4: is to have a partner. Maybe they don't see the 374 00:16:15,560 --> 00:16:17,520 Speaker 4: whole vision, but at least they trust you enough to 375 00:16:17,560 --> 00:16:20,080 Speaker 4: be like, you know, I think you can make this work. 376 00:16:20,160 --> 00:16:22,360 Speaker 4: So I appreciate that about y'all. 377 00:16:24,600 --> 00:16:27,240 Speaker 5: Coming up on Mind the Business, Small Business success. 378 00:16:26,960 --> 00:16:31,160 Speaker 1: Stories higher slow fire Bath is probably the best advice 379 00:16:31,240 --> 00:16:32,720 Speaker 1: that I've been given that I've used. 380 00:16:33,000 --> 00:16:43,600 Speaker 2: We'll be right back. Welcome back to Mind the Business. 381 00:16:47,160 --> 00:16:49,800 Speaker 4: So let's talk about what comes next after you start 382 00:16:49,800 --> 00:16:55,640 Speaker 4: the business. You're tracking inventory, sales, payroll, all the things. 383 00:16:56,080 --> 00:16:57,840 Speaker 4: How does that work for y'all? How did you set 384 00:16:57,880 --> 00:17:00,400 Speaker 4: that up? Because you know, obviously we talk about the 385 00:17:01,000 --> 00:17:03,680 Speaker 4: robustness of into it QuickBooks and being able to manage 386 00:17:03,680 --> 00:17:06,320 Speaker 4: so many different aspects of your business, whether that is 387 00:17:06,359 --> 00:17:09,600 Speaker 4: tracking your money, your expenses, taking care of payroll. The 388 00:17:09,720 --> 00:17:12,000 Speaker 4: benefit of using a system like into it QuickBooks is 389 00:17:12,000 --> 00:17:13,959 Speaker 4: that it takes all of these things that we have 390 00:17:14,000 --> 00:17:17,080 Speaker 4: to individually track and puts them all in one place. 391 00:17:17,080 --> 00:17:19,400 Speaker 4: So can you talk to us about how you set 392 00:17:19,440 --> 00:17:22,040 Speaker 4: up your process to be able to make sure everything's 393 00:17:22,160 --> 00:17:24,560 Speaker 4: flowing so that you don't get lost in the minutia 394 00:17:24,560 --> 00:17:25,399 Speaker 4: of running the business. 395 00:17:25,600 --> 00:17:27,840 Speaker 1: Yeah, into it. QuickBooks was one of the first things 396 00:17:27,840 --> 00:17:30,600 Speaker 1: we did. I came from an industry that had like 397 00:17:30,640 --> 00:17:33,080 Speaker 1: we had our own reports, so if I needed to 398 00:17:33,119 --> 00:17:36,160 Speaker 1: see KPI anything like that, I had to like request 399 00:17:36,160 --> 00:17:39,719 Speaker 1: through it. They developed it, so it was just a 400 00:17:39,760 --> 00:17:43,359 Speaker 1: lot different With QuickBooks. It makes it so much easier, 401 00:17:43,440 --> 00:17:46,760 Speaker 1: especially for a novice business owner because I'm not an accountant, 402 00:17:46,800 --> 00:17:49,280 Speaker 1: I didn't really know, but you can really get a 403 00:17:49,320 --> 00:17:53,320 Speaker 1: lot of great information and helpful information even just getting started. 404 00:17:53,359 --> 00:17:56,320 Speaker 1: But then once you're operating, you know, are you making 405 00:17:56,359 --> 00:17:58,359 Speaker 1: money like you don't? You know, it makes it so 406 00:17:58,440 --> 00:18:02,000 Speaker 1: much nasier. Yes, yes it is. It is very important. 407 00:18:02,040 --> 00:18:05,359 Speaker 1: But it's shocking how many people don't have, you know, 408 00:18:05,440 --> 00:18:07,520 Speaker 1: either access to that or it's something that they don't 409 00:18:07,520 --> 00:18:08,280 Speaker 1: even check. 410 00:18:08,520 --> 00:18:11,119 Speaker 4: So it says a lot about the robustness of the 411 00:18:11,160 --> 00:18:13,440 Speaker 4: system that when I was looking for an account and 412 00:18:13,480 --> 00:18:15,119 Speaker 4: the first thing and they were like, what are you 413 00:18:15,200 --> 00:18:17,560 Speaker 4: going to use if it's not into a quickbook case, 414 00:18:17,560 --> 00:18:19,320 Speaker 4: We're just literally not going to work with you, you know, 415 00:18:19,480 --> 00:18:21,800 Speaker 4: so it's like the proof is in the putting. 416 00:18:21,800 --> 00:18:22,440 Speaker 3: I think for sure. 417 00:18:22,560 --> 00:18:27,040 Speaker 2: Yeah, I think what's really cool when people start businesses 418 00:18:27,480 --> 00:18:30,160 Speaker 2: is kind of just how step by step it can be. 419 00:18:30,359 --> 00:18:30,560 Speaker 5: Right. 420 00:18:30,640 --> 00:18:33,159 Speaker 2: It goes to, you know, you get your LLC, you 421 00:18:33,200 --> 00:18:35,600 Speaker 2: open up the business bank account, you get your EI 422 00:18:35,840 --> 00:18:37,480 Speaker 2: N things like that, Right, So it's like it's a 423 00:18:37,600 --> 00:18:39,800 Speaker 2: very step by step process. And for a lot of 424 00:18:39,840 --> 00:18:43,520 Speaker 2: small business owners, part of that process is getting a trademark. 425 00:18:43,600 --> 00:18:44,920 Speaker 5: Do you all have a trademark? Yeah? 426 00:18:44,920 --> 00:18:46,159 Speaker 6: I was about to say that. That was one of the 427 00:18:46,160 --> 00:18:48,119 Speaker 6: first things we did to protect the brand. But the 428 00:18:48,160 --> 00:18:50,760 Speaker 6: fun fact about us is we are the Candle Poor, 429 00:18:51,400 --> 00:18:55,280 Speaker 6: but we are Wick candlebar doing business as the Candle 430 00:18:55,320 --> 00:18:58,120 Speaker 6: Poor because wick is too commonly used of a word, 431 00:18:58,160 --> 00:19:00,640 Speaker 6: so we couldn't TRADEMARKT and that that's why we wanted 432 00:19:00,680 --> 00:19:01,320 Speaker 6: to do that, so we. 433 00:19:01,240 --> 00:19:04,280 Speaker 5: Can actually trademark it and protect it, just like our icon. 434 00:19:04,440 --> 00:19:05,600 Speaker 6: I don't know if you can show that on this, 435 00:19:05,720 --> 00:19:07,560 Speaker 6: but we have that little square that looks like things 436 00:19:07,560 --> 00:19:11,120 Speaker 6: are pouring into sure and trademarking that and luckily we've 437 00:19:11,119 --> 00:19:14,560 Speaker 6: only had to use once someone was kind of copying it, 438 00:19:14,960 --> 00:19:16,399 Speaker 6: so we've only had to use it once where we 439 00:19:16,640 --> 00:19:18,879 Speaker 6: actually had to like put our trademark into effect. 440 00:19:19,040 --> 00:19:21,800 Speaker 2: Well that's great though, because you took these steps beforehand, 441 00:19:21,800 --> 00:19:23,160 Speaker 2: you were able to protect yourself. 442 00:19:23,440 --> 00:19:25,639 Speaker 1: Yeah. We were just told, like, you might come up 443 00:19:25,640 --> 00:19:28,399 Speaker 1: with a great idea. If you don't protect yourself, someone 444 00:19:28,400 --> 00:19:31,000 Speaker 1: else can see it and they can literally do every 445 00:19:31,000 --> 00:19:33,400 Speaker 1: single thing you're doing and run away with your business. 446 00:19:33,440 --> 00:19:37,119 Speaker 1: So that was important. We had someone that literally almost 447 00:19:37,240 --> 00:19:39,879 Speaker 1: used our logo exact and was reaching out to like 448 00:19:39,960 --> 00:19:43,359 Speaker 1: all of our followers and asking them to follow hers. 449 00:19:43,359 --> 00:19:45,840 Speaker 1: But it was very confusing because people thought it was us, 450 00:19:45,880 --> 00:19:48,679 Speaker 1: like the logo looked like ours. She was even trying 451 00:19:48,760 --> 00:19:50,480 Speaker 1: like to get us to follow and we were like, 452 00:19:50,520 --> 00:19:50,840 Speaker 1: what the. 453 00:19:50,800 --> 00:19:51,480 Speaker 5: Heck, what do you do? 454 00:19:51,600 --> 00:19:55,880 Speaker 1: So little things we utilized, the attorneys that we had 455 00:19:55,960 --> 00:19:56,359 Speaker 1: used that. 456 00:19:56,480 --> 00:19:59,040 Speaker 6: Yeah, I felt it was just like you're working every 457 00:19:59,080 --> 00:20:01,199 Speaker 6: single day and it pops up up and our staff 458 00:20:01,320 --> 00:20:03,680 Speaker 6: started saying, Hey, someone's like following us and like they 459 00:20:03,680 --> 00:20:05,480 Speaker 6: want us to like you know that, follow on, follow 460 00:20:05,520 --> 00:20:06,959 Speaker 6: things you do and get someone's attention. 461 00:20:07,400 --> 00:20:10,359 Speaker 5: So she was doing that and it's just frustrating. 462 00:20:10,400 --> 00:20:11,960 Speaker 6: It's like you're putting in a ton of money and 463 00:20:11,960 --> 00:20:13,760 Speaker 6: a ton of time and someone just wants to throw 464 00:20:13,800 --> 00:20:15,879 Speaker 6: something up and kind of work underneath your brand. 465 00:20:16,480 --> 00:20:18,040 Speaker 3: Yeah, I've had the situation too. 466 00:20:18,080 --> 00:20:20,160 Speaker 4: I've had to send a couple of seasoned desist letters 467 00:20:20,160 --> 00:20:24,200 Speaker 4: through my attorney for folks just legit copying your entire content. 468 00:20:24,440 --> 00:20:26,920 Speaker 4: Or you're trying to start a brand that is so 469 00:20:27,000 --> 00:20:29,199 Speaker 4: similar to what you're doing that there's clearly going to 470 00:20:29,200 --> 00:20:31,919 Speaker 4: be some confusion. So it's important to have an attorney. 471 00:20:31,960 --> 00:20:35,240 Speaker 4: All that's part of your team as an entrepreneur. 472 00:20:35,600 --> 00:20:37,919 Speaker 1: They're not cheap, but there's a reason they're good at 473 00:20:37,960 --> 00:20:40,040 Speaker 1: what they do, and they use an attorney. I would say, 474 00:20:40,040 --> 00:20:42,719 Speaker 1: not just like when you need them, but to avoid 475 00:20:42,880 --> 00:20:45,639 Speaker 1: having to use them and need them. So that's a 476 00:20:45,640 --> 00:20:46,280 Speaker 1: big part. 477 00:20:46,080 --> 00:20:46,520 Speaker 3: Of it too. 478 00:20:46,960 --> 00:20:50,439 Speaker 2: Something really cool that you mentioned was doing business as 479 00:20:50,520 --> 00:20:52,840 Speaker 2: can you explain to our listeners what a DBA is? 480 00:20:53,160 --> 00:20:55,240 Speaker 6: I mean, I know why we did it because of 481 00:20:55,280 --> 00:20:57,639 Speaker 6: the trademark issue. It makes filling out paperwork a lot 482 00:20:57,680 --> 00:20:59,280 Speaker 6: longer sometimes because you got to write all that in. 483 00:20:59,400 --> 00:21:00,520 Speaker 5: But a lot of times you'll see that. 484 00:21:00,560 --> 00:21:02,879 Speaker 6: When you're looking up businesses, absolutely you can't find them, 485 00:21:03,000 --> 00:21:03,800 Speaker 6: like why can't I find them? 486 00:21:03,840 --> 00:21:04,960 Speaker 5: And because they have that. 487 00:21:05,080 --> 00:21:07,359 Speaker 1: Part of it also is like we are going to 488 00:21:07,400 --> 00:21:10,840 Speaker 1: potentially franchise. You know, our second location is with Candle 489 00:21:10,880 --> 00:21:13,720 Speaker 1: Bar two, our third location and so on, so everything 490 00:21:13,760 --> 00:21:16,440 Speaker 1: is also separate. That's something to think about when you're 491 00:21:16,480 --> 00:21:19,000 Speaker 1: going into business. Is it all going to be under 492 00:21:19,040 --> 00:21:21,880 Speaker 1: one umbrella or do you plan to have different locations? 493 00:21:22,000 --> 00:21:23,760 Speaker 2: Oh, explain that a little bit. So you're saying that 494 00:21:23,800 --> 00:21:26,360 Speaker 2: you're you have different LLCs for your different locations. 495 00:21:26,480 --> 00:21:29,120 Speaker 1: Yes, and you can protect yourself too. If something happened 496 00:21:29,160 --> 00:21:32,439 Speaker 1: at our Saint Pete location, it's completely separate than what 497 00:21:32,520 --> 00:21:35,800 Speaker 1: we have here or Oxford Exchange or the warehouse or 498 00:21:35,880 --> 00:21:38,520 Speaker 1: if you were you know, just the Candle Poor. If 499 00:21:38,760 --> 00:21:41,639 Speaker 1: a franchise ease coming over, then they're going to have 500 00:21:41,680 --> 00:21:44,000 Speaker 1: a different name, but they would be doing business as 501 00:21:44,440 --> 00:21:46,639 Speaker 1: the Candle Poor. So that way it's recognized when they 502 00:21:46,760 --> 00:21:47,360 Speaker 1: use it that way. 503 00:21:47,480 --> 00:21:48,120 Speaker 5: That's very cool. 504 00:21:48,640 --> 00:21:51,000 Speaker 4: Yeah, I think that's uh one of those areas of 505 00:21:51,160 --> 00:21:53,439 Speaker 4: entrepreneurship that a lot of people really don't understand what 506 00:21:53,480 --> 00:21:56,680 Speaker 4: the point is of taking that step of separating the businesses, 507 00:21:56,680 --> 00:21:59,040 Speaker 4: but it really is from a legal protecting standpoint, just 508 00:21:59,080 --> 00:22:00,919 Speaker 4: to make sure that if there is some sort of 509 00:22:01,359 --> 00:22:04,400 Speaker 4: issue with one site, you're not putting your entire empire 510 00:22:04,440 --> 00:22:07,159 Speaker 4: at risk because everything's lumped together. I recently did the 511 00:22:07,200 --> 00:22:09,800 Speaker 4: DBA thing too, because now I have technically like two 512 00:22:09,800 --> 00:22:12,960 Speaker 4: different brands, and so it was weird explaining to folks 513 00:22:12,960 --> 00:22:16,200 Speaker 4: when I was invoicing them, like why is this Delisious 514 00:22:16,200 --> 00:22:20,320 Speaker 4: Delights but your Jokero dinetto podcast because I have a 515 00:22:20,320 --> 00:22:22,879 Speaker 4: food media company. And then the personal finance thing. So 516 00:22:22,920 --> 00:22:25,520 Speaker 4: it just helps clarify to like what entity are we 517 00:22:25,600 --> 00:22:29,360 Speaker 4: working with. And as far as the trademarking, it's something 518 00:22:29,440 --> 00:22:33,639 Speaker 4: that is pricey, right, but it is something that is 519 00:22:33,720 --> 00:22:36,480 Speaker 4: really essential if you really have a long term vision 520 00:22:36,480 --> 00:22:38,480 Speaker 4: for your brand. I can't tell you the amount of 521 00:22:38,480 --> 00:22:42,040 Speaker 4: friends that I've had that have started businesses are two, three, 522 00:22:42,160 --> 00:22:44,919 Speaker 4: four years in and then they find out that the 523 00:22:45,040 --> 00:22:48,480 Speaker 4: name they've been operating under has been trademarked by someone 524 00:22:48,480 --> 00:22:50,879 Speaker 4: else and you literally have to start from scratch. H 525 00:22:51,000 --> 00:22:53,639 Speaker 4: That is devastating. Yeah, you know, so just taking the 526 00:22:53,640 --> 00:22:56,400 Speaker 4: time to understand, like what you're actually investing in, how 527 00:22:56,400 --> 00:22:59,119 Speaker 4: you can protect your brand, that's an essential part of 528 00:22:59,119 --> 00:23:01,879 Speaker 4: this and it's something that you should plan for financially. 529 00:23:02,119 --> 00:23:04,280 Speaker 1: Yeah, it's a good point. There's people that literally go 530 00:23:04,359 --> 00:23:06,800 Speaker 1: out and look for that, or they'll like get ahead 531 00:23:06,840 --> 00:23:09,120 Speaker 1: of you and like get your website before you can. 532 00:23:09,440 --> 00:23:11,600 Speaker 1: We want the candle Poor. So that was something we 533 00:23:11,640 --> 00:23:14,280 Speaker 1: had to think about too. What's available that we might 534 00:23:14,320 --> 00:23:16,239 Speaker 1: have to pay a little bit, but we're not like 535 00:23:16,359 --> 00:23:19,000 Speaker 1: having to pay thirty thousand dollars because of the name. 536 00:23:19,040 --> 00:23:21,439 Speaker 1: It's so common and someone just has it to sell it. 537 00:23:22,000 --> 00:23:23,520 Speaker 1: So that's a really good point. 538 00:23:23,760 --> 00:23:24,720 Speaker 5: It's actually a good point. 539 00:23:24,800 --> 00:23:28,960 Speaker 6: So when you mentioned the beginning early stages, go on Instagram, 540 00:23:28,960 --> 00:23:30,840 Speaker 6: So for me, go on every single thing and take 541 00:23:30,880 --> 00:23:33,840 Speaker 6: as many as you can. Yep, even the different iterations 542 00:23:33,880 --> 00:23:36,720 Speaker 6: of it. So I believe I've blocked off like candle Poor. 543 00:23:36,880 --> 00:23:39,840 Speaker 6: We're the candle Poor, but we have that one associated 544 00:23:39,920 --> 00:23:42,280 Speaker 6: just not using it. So that's a way to protect it. 545 00:23:42,440 --> 00:23:44,560 Speaker 6: And then you mentioned time about the trademark. 546 00:23:44,840 --> 00:23:46,840 Speaker 5: It takes time. Yeah, So if it's something you want 547 00:23:46,880 --> 00:23:48,120 Speaker 5: to do, that's. 548 00:23:48,000 --> 00:23:50,040 Speaker 6: Game plan day one. How do we do this and 549 00:23:50,080 --> 00:23:52,960 Speaker 6: then start the process. Get help because there's hoops to 550 00:23:53,000 --> 00:23:54,199 Speaker 6: go through and all kinds of stuff. 551 00:23:54,720 --> 00:23:55,240 Speaker 3: I love that. 552 00:23:55,240 --> 00:23:58,159 Speaker 4: Tip on snacking up the social media and you know 553 00:23:58,240 --> 00:24:01,120 Speaker 4: your ur l, you are home or the dot net. 554 00:24:01,160 --> 00:24:02,840 Speaker 4: You want to get all of them because anything that 555 00:24:02,840 --> 00:24:05,119 Speaker 4: you leave open is potential liability for someone else to 556 00:24:05,160 --> 00:24:05,600 Speaker 4: claim it. 557 00:24:05,760 --> 00:24:07,680 Speaker 1: Or you come up with a great name, you start 558 00:24:07,720 --> 00:24:11,080 Speaker 1: doing logos and everything, and then you realize like, oh 559 00:24:11,119 --> 00:24:13,120 Speaker 1: that's not available, and then you have to start over. 560 00:24:13,280 --> 00:24:15,600 Speaker 1: So it's it's good to like figure that stuff out 561 00:24:15,640 --> 00:24:17,760 Speaker 1: first and then build. So we didn't even know our 562 00:24:17,840 --> 00:24:21,560 Speaker 1: name until it was it was late. We opened in April, 563 00:24:21,600 --> 00:24:24,119 Speaker 1: and I think it was like January when we finally 564 00:24:24,200 --> 00:24:26,040 Speaker 1: like were like okay, and then we were like getting 565 00:24:26,080 --> 00:24:28,520 Speaker 1: running with like logos and things, but everything else was 566 00:24:28,560 --> 00:24:30,679 Speaker 1: taken care of. Yeah, it's just important to get all 567 00:24:30,720 --> 00:24:33,200 Speaker 1: of that taken care of first so you're not going backwards. 568 00:24:33,240 --> 00:24:35,560 Speaker 1: You don't want to be scrambling and then realize that 569 00:24:35,640 --> 00:24:39,200 Speaker 1: the website's not available or your logo is copying somebody else. 570 00:24:39,240 --> 00:24:41,760 Speaker 1: So like really doing that research and I think getting 571 00:24:42,359 --> 00:24:46,160 Speaker 1: the legal help before and they guide you rather than 572 00:24:46,240 --> 00:24:48,400 Speaker 1: like you come up with everything, you waste time because 573 00:24:48,440 --> 00:24:50,679 Speaker 1: then you realize, oh, you're going to be violating somebody 574 00:24:50,680 --> 00:24:53,240 Speaker 1: else's you know, trademark, So it is important. 575 00:24:53,480 --> 00:24:55,359 Speaker 5: I'm thinking now back at this trademark. 576 00:24:55,400 --> 00:24:58,440 Speaker 2: I'm thinking about getting the business bank account, going, applying 577 00:24:58,520 --> 00:25:02,040 Speaker 2: for the right things. What was the physical process right, 578 00:25:02,080 --> 00:25:05,080 Speaker 2: so like before you physically were mailed the awesome stamped 579 00:25:05,800 --> 00:25:07,720 Speaker 2: trademark there, did you have to go to a website? 580 00:25:07,760 --> 00:25:09,160 Speaker 5: Did you go inside of an office? 581 00:25:09,200 --> 00:25:09,280 Speaker 1: Like? 582 00:25:09,320 --> 00:25:12,720 Speaker 5: What did you do? Count? Like do two years? Two years? 583 00:25:12,760 --> 00:25:14,640 Speaker 2: Okay, so walk me through that process a little bit more, 584 00:25:14,720 --> 00:25:15,479 Speaker 2: step by step. 585 00:25:15,600 --> 00:25:18,960 Speaker 1: Honestly, we utilized again the patent attorney to do it. 586 00:25:19,040 --> 00:25:22,520 Speaker 1: So they just asked, you know, us, whatever they needed 587 00:25:22,520 --> 00:25:24,920 Speaker 1: to get it going. They gave us kind of like okay, 588 00:25:25,080 --> 00:25:26,920 Speaker 1: these are going to be and they helped with a 589 00:25:27,000 --> 00:25:28,679 Speaker 1: name too, like these are going to be things that 590 00:25:28,680 --> 00:25:33,480 Speaker 1: would potentially cause you to get declined or somebody else 591 00:25:33,520 --> 00:25:35,879 Speaker 1: to protest, because you can do that too, so somebody 592 00:25:35,920 --> 00:25:38,600 Speaker 1: else can protest, which we've done before with people trying 593 00:25:38,600 --> 00:25:42,199 Speaker 1: to apply for something that it's too close to what 594 00:25:42,240 --> 00:25:44,960 Speaker 1: we're doing or it's so generic. You know. Wick that 595 00:25:45,080 --> 00:25:46,880 Speaker 1: was a big thing because every candle has a wick 596 00:25:46,880 --> 00:25:48,520 Speaker 1: in it, so that was like a word that's kind 597 00:25:48,560 --> 00:25:51,840 Speaker 1: of a buzzword to not get approval. So that's part 598 00:25:51,840 --> 00:25:52,640 Speaker 1: of it as well. 599 00:25:52,840 --> 00:25:55,120 Speaker 4: One of the resources that I love is the into 600 00:25:55,160 --> 00:25:57,520 Speaker 4: what QuickBooks blog. There's a bunch of information on there 601 00:25:57,520 --> 00:25:59,920 Speaker 4: on how to start a business. I've actually contributed to 602 00:25:59,920 --> 00:26:01,960 Speaker 4: the blog and there's a lot of educational tips and 603 00:26:02,000 --> 00:26:05,200 Speaker 4: information for people who want to start out. So I'm curious, 604 00:26:05,600 --> 00:26:07,919 Speaker 4: what is the best piece of advice that you've gotten 605 00:26:07,960 --> 00:26:09,560 Speaker 4: from your business mentors? 606 00:26:09,800 --> 00:26:13,560 Speaker 1: Higher, slow, fire fast is probably the best advice that 607 00:26:13,600 --> 00:26:16,159 Speaker 1: I've been given that I've used from the time that 608 00:26:16,240 --> 00:26:18,879 Speaker 1: I started what I would say, like my professional career. 609 00:26:19,640 --> 00:26:24,280 Speaker 1: And it sounds harsh, but it is the most truthful thing. 610 00:26:24,520 --> 00:26:27,480 Speaker 1: When you meet someone and you're on the fence, don't 611 00:26:27,560 --> 00:26:30,360 Speaker 1: hire out a desperation. It's not good for anyone. It's 612 00:26:30,359 --> 00:26:32,480 Speaker 1: not good for your business. A lot of times the 613 00:26:32,480 --> 00:26:35,960 Speaker 1: wrong person can really taint like your environment or a team. 614 00:26:36,440 --> 00:26:39,280 Speaker 1: And if you do make that mistake and you realize 615 00:26:39,280 --> 00:26:41,320 Speaker 1: somebody is not a good fit, you got to get 616 00:26:41,400 --> 00:26:43,880 Speaker 1: rid of them because it the more time they are 617 00:26:43,960 --> 00:26:47,520 Speaker 1: it's really affecting your business negatively. So that's probably the 618 00:26:47,560 --> 00:26:49,040 Speaker 1: best advice that I've ever been given. 619 00:26:49,240 --> 00:26:51,359 Speaker 6: Yeah, and if you stay consistent on that, the team 620 00:26:51,359 --> 00:26:54,120 Speaker 6: actually starts to respect it, because. 621 00:26:54,000 --> 00:26:55,600 Speaker 5: Not only you're holding them to standards. 622 00:26:55,640 --> 00:26:58,320 Speaker 6: Now, if the standards aren't met and someone can't stay 623 00:26:58,359 --> 00:27:01,040 Speaker 6: on the team, they under Okay, serious, Like this is 624 00:27:01,160 --> 00:27:03,360 Speaker 6: not a joke, and like she said, don't hire out 625 00:27:03,359 --> 00:27:05,560 Speaker 6: a desperation, because if you hire out a desperation, you 626 00:27:05,640 --> 00:27:08,000 Speaker 6: end up getting that person in there and six months 627 00:27:08,000 --> 00:27:10,719 Speaker 6: down the road you're like, oh no. So it sounds 628 00:27:10,760 --> 00:27:13,600 Speaker 6: like she said, terrible, but you have to you got it, 629 00:27:13,640 --> 00:27:15,359 Speaker 6: And then that might mean you have to be in 630 00:27:15,400 --> 00:27:18,320 Speaker 6: the shop or the business nine to nine again. But 631 00:27:18,440 --> 00:27:20,480 Speaker 6: you get through it and you hire again, and you 632 00:27:20,600 --> 00:27:22,359 Speaker 6: cross your fingers and you do a good job. 633 00:27:22,680 --> 00:27:26,040 Speaker 2: So, as someone who's starting a business from scratch, there's 634 00:27:26,119 --> 00:27:29,879 Speaker 2: a lot of surprises that come with entrepreneurship. I've dealt 635 00:27:29,880 --> 00:27:32,480 Speaker 2: with a handful of them over the last five years myself, 636 00:27:32,520 --> 00:27:35,440 Speaker 2: and I'm assuming you all have as well. So talk 637 00:27:35,440 --> 00:27:37,840 Speaker 2: to me now about sort of the surprises that came 638 00:27:37,880 --> 00:27:40,000 Speaker 2: out of left field that just threw you for a loop. 639 00:27:40,400 --> 00:27:44,520 Speaker 1: I think my biggest one was I learned that sales 640 00:27:44,600 --> 00:27:47,280 Speaker 1: taxes don't go to where they need to go, like 641 00:27:47,320 --> 00:27:50,080 Speaker 1: you have to physically go to the state and do 642 00:27:50,200 --> 00:27:52,520 Speaker 1: these sales taxes. So I think we were operating for 643 00:27:52,600 --> 00:27:54,880 Speaker 1: like three or four months and someone had asked about 644 00:27:54,920 --> 00:27:58,040 Speaker 1: it and I was like what, And you know, then 645 00:27:58,200 --> 00:28:01,119 Speaker 1: you have to file with Florida, and I had no idea. 646 00:28:01,240 --> 00:28:03,960 Speaker 1: So when you're getting sales tax, it's actually going into 647 00:28:03,960 --> 00:28:05,920 Speaker 1: your account sitting there, and then you pay it either 648 00:28:05,960 --> 00:28:09,960 Speaker 1: monthly or quarterly. So that was a big surprise. Insurance 649 00:28:10,320 --> 00:28:13,960 Speaker 1: is a cost that like, it's expensive and it's really 650 00:28:14,000 --> 00:28:17,119 Speaker 1: not something that we've had to use, but you have 651 00:28:17,200 --> 00:28:19,480 Speaker 1: to pay it, and then as you grow, you're paying 652 00:28:19,520 --> 00:28:22,320 Speaker 1: it employee taxes. There's just stuff that you're just like, 653 00:28:22,400 --> 00:28:23,560 Speaker 1: oh my gosh, that's a. 654 00:28:23,480 --> 00:28:26,440 Speaker 5: Hard lesson Tampa Forth. We did just have a hurricane 655 00:28:26,520 --> 00:28:27,160 Speaker 5: last year. 656 00:28:27,080 --> 00:28:30,800 Speaker 6: Right, and there's obviously natural disasters that you never want 657 00:28:30,840 --> 00:28:33,240 Speaker 6: to happen that can happen, and that's all over the country, 658 00:28:33,560 --> 00:28:36,040 Speaker 6: so yeah, you want to prepare for that, but you 659 00:28:36,080 --> 00:28:37,160 Speaker 6: also hope it doesn't happen. 660 00:28:37,440 --> 00:28:40,000 Speaker 5: But yeah, little things like that will sneak up on you. 661 00:28:40,840 --> 00:28:43,120 Speaker 4: So I'm curious because this is one of the questions 662 00:28:43,120 --> 00:28:46,160 Speaker 4: I get a lot from my own business coaching clients. 663 00:28:46,200 --> 00:28:48,320 Speaker 4: They're like, well, should I start an LLC right away? 664 00:28:48,480 --> 00:28:50,800 Speaker 4: Do I start operating as a sole proprietor so, like, 665 00:28:50,840 --> 00:28:53,720 Speaker 4: how did you guys decide on what entity made sense 666 00:28:53,760 --> 00:28:54,480 Speaker 4: for the business. 667 00:28:54,880 --> 00:28:57,200 Speaker 1: We relied on the accountant to kind of guide. We 668 00:28:57,240 --> 00:28:59,000 Speaker 1: gave him what do we want to be? 669 00:28:59,320 --> 00:28:59,960 Speaker 3: What are we now? 670 00:29:00,800 --> 00:29:04,640 Speaker 1: And his recommendation was ESCORP So that's where we are now. 671 00:29:04,760 --> 00:29:07,560 Speaker 4: So when you're starting an entity, you have compliance requirements 672 00:29:07,600 --> 00:29:10,920 Speaker 4: with the state paperwork, you have a physical location that 673 00:29:10,960 --> 00:29:14,680 Speaker 4: has its own compliance requirements. You have digital content that 674 00:29:14,760 --> 00:29:19,000 Speaker 4: requires compliance. So how have you been maybe surprised by 675 00:29:19,040 --> 00:29:20,959 Speaker 4: some of these requirements in your own journey? 676 00:29:21,160 --> 00:29:25,040 Speaker 6: You really got to be careful from a business building perspective, 677 00:29:25,520 --> 00:29:28,360 Speaker 6: brick and mortar everything has to be ADA, so when 678 00:29:28,360 --> 00:29:31,200 Speaker 6: you're designing it, you have to know about how wheelchairs 679 00:29:31,200 --> 00:29:34,840 Speaker 6: can turn around in certain areas, the distance between doors 680 00:29:34,880 --> 00:29:36,880 Speaker 6: need to be certain things, So you definitely do that. 681 00:29:37,200 --> 00:29:39,440 Speaker 6: Definitely take the time to work with a nice architect 682 00:29:39,520 --> 00:29:41,360 Speaker 6: or someone to help you with that or at least 683 00:29:41,440 --> 00:29:43,640 Speaker 6: understand it, because that's one of the things that if 684 00:29:43,680 --> 00:29:46,280 Speaker 6: you don't think about, you'll be two years in and 685 00:29:46,320 --> 00:29:48,360 Speaker 6: someone will walk in and that's a big fine. And 686 00:29:48,480 --> 00:29:51,480 Speaker 6: you mentioned digital there are digital compliance things as well. 687 00:29:52,120 --> 00:29:56,800 Speaker 6: I highly, highly highly recommend Google just ADA requirements for 688 00:29:56,920 --> 00:29:59,320 Speaker 6: your website because there is a lot more things you 689 00:29:59,320 --> 00:30:01,960 Speaker 6: can think about that you're having dream that can go 690 00:30:02,000 --> 00:30:03,960 Speaker 6: wrong with a website because a lot of times people 691 00:30:04,040 --> 00:30:08,160 Speaker 6: use websites as placeholders. Please reach out to consultant something 692 00:30:08,160 --> 00:30:10,440 Speaker 6: about the ada portion of it, because it has to 693 00:30:10,480 --> 00:30:14,000 Speaker 6: be accessible for people who are blind color blind. It 694 00:30:14,040 --> 00:30:17,480 Speaker 6: has to be accessible by navigating your entire website. 695 00:30:17,040 --> 00:30:19,000 Speaker 5: With just like I think it's the space bar and 696 00:30:19,040 --> 00:30:20,040 Speaker 5: the arrow keys. 697 00:30:20,200 --> 00:30:21,800 Speaker 6: There's a bunch of little things you need to make 698 00:30:21,840 --> 00:30:24,600 Speaker 6: sure that you're compliant with or you could have issues 699 00:30:24,600 --> 00:30:26,840 Speaker 6: down the road, for sure, so much to keep track of. 700 00:30:27,080 --> 00:30:31,960 Speaker 1: Yeah, even capacity, like capacity issues where we based on 701 00:30:32,000 --> 00:30:34,040 Speaker 1: the number of seats that we have and people who 702 00:30:34,120 --> 00:30:36,920 Speaker 1: can be in the space that required us to add 703 00:30:37,080 --> 00:30:40,080 Speaker 1: additional restroom. So there's so many things that like if 704 00:30:40,120 --> 00:30:42,440 Speaker 1: they say this is a space that holds twenty people, 705 00:30:43,040 --> 00:30:46,520 Speaker 1: then you have to accommodate for those twenty people. 706 00:30:46,560 --> 00:30:47,480 Speaker 5: There's just a lot that. 707 00:30:47,400 --> 00:30:50,800 Speaker 1: We learned, but definitely again utilizing experts that you're not 708 00:30:50,840 --> 00:30:52,560 Speaker 1: having to go in after you do a build out 709 00:30:52,760 --> 00:30:55,760 Speaker 1: and then you're having to spend forty thousand dollars to 710 00:30:56,080 --> 00:30:58,200 Speaker 1: redo your restrooms or anything like that. 711 00:30:58,360 --> 00:31:00,560 Speaker 4: The thing is, these things change too, so it's not 712 00:31:00,600 --> 00:31:02,960 Speaker 4: a one and done situation, right, So it's important to 713 00:31:03,040 --> 00:31:05,560 Speaker 4: just really keep your ear to what's going on because 714 00:31:05,600 --> 00:31:07,240 Speaker 4: you might have to make some additional changes as your 715 00:31:07,240 --> 00:31:08,440 Speaker 4: business continues to operate. 716 00:31:08,760 --> 00:31:10,440 Speaker 2: So the last thing I need to know here, what 717 00:31:10,640 --> 00:31:13,560 Speaker 2: is your favorite scent? I'm looking behind you. I'm see 718 00:31:13,640 --> 00:31:16,120 Speaker 2: probably one hundred different scents. You have to have a favorite. 719 00:31:16,160 --> 00:31:16,640 Speaker 2: I'm sure. 720 00:31:17,000 --> 00:31:18,560 Speaker 3: What is it that's so hard? 721 00:31:19,920 --> 00:31:22,840 Speaker 1: It changes? I think for me it's more of a 722 00:31:23,520 --> 00:31:26,040 Speaker 1: nostalgia thing. A tomato leaf. I grew up on a 723 00:31:26,040 --> 00:31:29,000 Speaker 1: tomato farm, so that like just brings me back to 724 00:31:29,040 --> 00:31:32,600 Speaker 1: being little on the tomato farm with my dad, the smell, everything, 725 00:31:32,760 --> 00:31:35,400 Speaker 1: So that's that's mine for sure. 726 00:31:35,600 --> 00:31:36,960 Speaker 5: It's amazing. Oh man. 727 00:31:37,000 --> 00:31:40,000 Speaker 6: Mine probably evolves with the idea of a vacation because 728 00:31:40,080 --> 00:31:43,200 Speaker 6: I think we need one. It's called Seaside Villa. It's 729 00:31:43,360 --> 00:31:46,880 Speaker 6: just very smooth, kind of close your eyes, you're out 730 00:31:46,880 --> 00:31:47,760 Speaker 6: of here kind of place. 731 00:31:47,800 --> 00:31:48,719 Speaker 5: So I like that. 732 00:31:48,760 --> 00:31:51,280 Speaker 6: And I like one called black Ood and so if 733 00:31:51,280 --> 00:31:53,120 Speaker 6: you like a little masking a little smooth, that's one 734 00:31:53,160 --> 00:31:54,200 Speaker 6: of my favorite ones as well. 735 00:31:54,800 --> 00:31:55,280 Speaker 5: Very cool. 736 00:31:55,680 --> 00:31:57,960 Speaker 2: And I know you all ship all around the country 737 00:31:58,240 --> 00:32:00,920 Speaker 2: Dcandlepoor dot com go check it out. 738 00:32:00,960 --> 00:32:02,520 Speaker 4: Well, thank you so much for having us here at 739 00:32:02,520 --> 00:32:04,840 Speaker 4: the Candlepoor you know, I think what you guys are 740 00:32:04,840 --> 00:32:08,480 Speaker 4: doing is a very novel, incredible concept. There's something very 741 00:32:08,520 --> 00:32:12,080 Speaker 4: powerful about the sensory experience that when you connect a 742 00:32:12,160 --> 00:32:15,600 Speaker 4: memory a person with a smell, it's not just about 743 00:32:15,600 --> 00:32:19,280 Speaker 4: a candle. It really is about remembering someone or a 744 00:32:19,280 --> 00:32:22,200 Speaker 4: specific time. So I love that you guys are really 745 00:32:22,200 --> 00:32:25,840 Speaker 4: creating this experiential thing that people can dive into and 746 00:32:25,880 --> 00:32:28,280 Speaker 4: do something a little different when you're looking for some 747 00:32:28,320 --> 00:32:29,719 Speaker 4: fun stuff to do here in Tampa. 748 00:32:30,040 --> 00:32:30,440 Speaker 1: Thank you. 749 00:32:30,640 --> 00:32:32,800 Speaker 5: Yeah, we appreciate you coming and visiting us. 750 00:32:32,880 --> 00:32:42,040 Speaker 2: It's been fun, Denise, I learned a ton during this interview, 751 00:32:42,120 --> 00:32:44,720 Speaker 2: and good god, it smells good in here. I just 752 00:32:44,760 --> 00:32:46,320 Speaker 2: I don't want to leave. I know, what were some 753 00:32:46,360 --> 00:32:47,360 Speaker 2: of your biggest takeaways. 754 00:32:47,560 --> 00:32:50,800 Speaker 4: I think it's the idea that when you're starting a business, 755 00:32:51,080 --> 00:32:52,960 Speaker 4: there are so many things that you can plan for, 756 00:32:53,080 --> 00:32:55,760 Speaker 4: but then again, there's like so many things that you can't. 757 00:32:55,880 --> 00:32:58,640 Speaker 4: You know, things like, let me think about what enity 758 00:32:58,680 --> 00:33:01,800 Speaker 4: I want setting up an accounting system with something like 759 00:33:01,880 --> 00:33:04,800 Speaker 4: into it quick books. But then you're also just going 760 00:33:04,880 --> 00:33:07,840 Speaker 4: to be confronted with things that you literally cannot even 761 00:33:07,880 --> 00:33:10,200 Speaker 4: anticipate are going to be a thing. And so I 762 00:33:10,240 --> 00:33:12,320 Speaker 4: think it's just a good reminder that when you're thinking 763 00:33:12,360 --> 00:33:14,960 Speaker 4: about going down this road as a small business owner, 764 00:33:15,720 --> 00:33:18,960 Speaker 4: be prepared to you know, play with fire pun intended. 765 00:33:21,480 --> 00:33:22,640 Speaker 5: Actually that was a really good one. 766 00:33:22,840 --> 00:33:23,280 Speaker 4: I like that. 767 00:33:23,760 --> 00:33:24,640 Speaker 5: I'm right there with you. 768 00:33:24,760 --> 00:33:26,760 Speaker 2: I think a big takeaway for me was coming back 769 00:33:26,800 --> 00:33:29,520 Speaker 2: to this idea of the step by step process of 770 00:33:29,600 --> 00:33:32,520 Speaker 2: starting a business. Right they sort of just followed the playbook, 771 00:33:32,560 --> 00:33:35,040 Speaker 2: right Google, how do I start a business? And then 772 00:33:35,040 --> 00:33:38,600 Speaker 2: it goes into the LLC formation versus the sole proprietorship 773 00:33:38,600 --> 00:33:40,960 Speaker 2: and understanding the differences there and maybe there's a partnership 774 00:33:41,000 --> 00:33:43,400 Speaker 2: or maybe it's a S corporation or things like that, 775 00:33:43,440 --> 00:33:45,360 Speaker 2: and then you know, taking that to the next level 776 00:33:45,360 --> 00:33:47,760 Speaker 2: with finding the trademark and kind of leaning into Okay, 777 00:33:47,760 --> 00:33:50,280 Speaker 2: who in my network is a trusted ally that can 778 00:33:50,320 --> 00:33:52,400 Speaker 2: help me file for this trademark and how do I 779 00:33:52,440 --> 00:33:54,520 Speaker 2: get that process started? And how long is it going 780 00:33:54,560 --> 00:33:55,040 Speaker 2: to take for me? 781 00:33:55,120 --> 00:33:55,280 Speaker 5: Right? 782 00:33:55,600 --> 00:33:58,240 Speaker 2: So, I think just leaning into this idea that starting 783 00:33:58,280 --> 00:34:00,280 Speaker 2: a business in the beginning can be a very step 784 00:34:00,280 --> 00:34:03,200 Speaker 2: by step process, which is really encouraging for a lot 785 00:34:03,200 --> 00:34:05,320 Speaker 2: of small business owners listening right now that are still 786 00:34:05,360 --> 00:34:08,800 Speaker 2: in the beginning stages. But once you have that business 787 00:34:08,920 --> 00:34:11,080 Speaker 2: up and running, rocking and rolling, there's a lot to 788 00:34:11,120 --> 00:34:14,200 Speaker 2: look forward to, like expanding to a fourth location. 789 00:34:14,640 --> 00:34:15,239 Speaker 3: Absolutely. 790 00:34:15,320 --> 00:34:17,719 Speaker 4: I think this is an amazing episode to kick off 791 00:34:17,719 --> 00:34:21,000 Speaker 4: our small business starter Kit series. I don't know about you, 792 00:34:21,080 --> 00:34:23,520 Speaker 4: but I'm ready to make a candle. So that is 793 00:34:23,560 --> 00:34:26,120 Speaker 4: a wrap for this episode. You can find me on 794 00:34:26,160 --> 00:34:28,800 Speaker 4: social media at Jociero Dinetto podcast. 795 00:34:28,400 --> 00:34:30,799 Speaker 2: And you can find me at Austin Hankwitz. You can 796 00:34:30,800 --> 00:34:34,320 Speaker 2: follow Into It QuickBooks on all social media at QuickBooks. 797 00:34:34,360 --> 00:34:36,799 Speaker 2: To get the tools you need to start, run and 798 00:34:36,960 --> 00:34:40,640 Speaker 2: grow your business, head to QuickBooks dot com today and 799 00:34:40,680 --> 00:34:44,160 Speaker 2: while you're there, check out the latest QuickBooks blog posts 800 00:34:44,360 --> 00:34:47,200 Speaker 2: for helpful resources and insights, and you might even see 801 00:34:47,200 --> 00:34:48,480 Speaker 2: something written by Janie. 802 00:34:49,360 --> 00:34:51,279 Speaker 4: Don't forget to follow this show wherever you listen to 803 00:34:51,320 --> 00:34:53,759 Speaker 4: podcasts so you can stay up to date on future episodes. 804 00:34:53,880 --> 00:34:55,359 Speaker 5: We also want to hear from you, so be sure 805 00:34:55,400 --> 00:34:56,680 Speaker 5: to leave a rating and a review. 806 00:34:57,000 --> 00:34:57,759 Speaker 3: See you next time. 807 00:35:06,000 --> 00:35:10,319 Speaker 4: Nothing in this episode constitutes business advice. This podcast is 808 00:35:10,320 --> 00:35:13,719 Speaker 4: a production of iHeartMedia's Ruby Studio and Into It QuickBooks. 809 00:35:13,880 --> 00:35:17,360 Speaker 4: Our executive producer is Molly Sosha. Our supervising producer is 810 00:35:17,440 --> 00:35:19,960 Speaker 4: Nikiah Swinton, and our writer is Eric Leja. 811 00:35:20,200 --> 00:35:22,480 Speaker 2: Our head of Push Production is James Foster, and our 812 00:35:22,480 --> 00:35:28,120 Speaker 2: mixing engineer is Paul Vitulen's of audiography