1 00:00:02,440 --> 00:00:05,600 Speaker 1: Good morning. It's Tuesday, the twelfth of September here in London. 2 00:00:05,680 --> 00:00:08,719 Speaker 1: This is the Blueberg Daybreak here a podcast. I'm Caroline 3 00:00:08,760 --> 00:00:13,000 Speaker 1: Hepka coming up today. JP Morgan Boss Jamie Diamond calls 4 00:00:13,039 --> 00:00:18,240 Speaker 1: for more humility from regulators as he slams their capital plans. 5 00:00:18,920 --> 00:00:22,200 Speaker 1: Apple gears up for a high stakes iPhone launch as 6 00:00:22,239 --> 00:00:25,680 Speaker 1: fears of a China backlash grow, and we take a 7 00:00:25,680 --> 00:00:29,720 Speaker 1: closer look at Thierry bruttof the EU enforcer who wants 8 00:00:29,920 --> 00:00:33,280 Speaker 1: big tech to play by his rules. Let's start with 9 00:00:33,320 --> 00:00:37,360 Speaker 1: the roundup of our top stories. JP Morgan CEO Jamie 10 00:00:37,400 --> 00:00:41,279 Speaker 1: Diamond has taken aim at US regulators, calling plans to 11 00:00:41,320 --> 00:00:46,640 Speaker 1: hold more capital than international competitors a quote huge negative, 12 00:00:47,000 --> 00:00:49,720 Speaker 1: and Diamond didn't stop there, pointing out that the Fed 13 00:00:49,840 --> 00:00:52,880 Speaker 1: needs to be more aware of their own mistakes. 14 00:00:53,360 --> 00:00:56,160 Speaker 2: The fellow Reserve shall humility. They're the ones that called 15 00:00:56,160 --> 00:00:58,280 Speaker 2: the world rach On going up. It wasn't the fellow 16 00:00:58,320 --> 00:01:01,000 Speaker 2: Reserve in general, is each one of them in dependently factors, 17 00:01:01,000 --> 00:01:03,120 Speaker 2: each central bank, the buyer them might have a little 18 00:01:03,120 --> 00:01:04,480 Speaker 2: more humility over stuff like this. 19 00:01:05,480 --> 00:01:09,360 Speaker 1: Jamie Diamond's comments come as federal agencies push ahead with 20 00:01:09,440 --> 00:01:12,800 Speaker 1: plans to require banks to add billions of dollars to 21 00:01:12,880 --> 00:01:16,920 Speaker 1: their capital cushions after a number of smaller US lenders 22 00:01:16,959 --> 00:01:22,479 Speaker 1: collapsed earlier this year. The Federal Reserve is done raising 23 00:01:22,560 --> 00:01:25,759 Speaker 1: interest rates and will likely cut them by roughly one 24 00:01:25,800 --> 00:01:30,120 Speaker 1: percentage point next year. That's according to chief economists at 25 00:01:30,160 --> 00:01:34,880 Speaker 1: some of North America's largest banks. Bloombag's Charlie Pellett reports. 26 00:01:34,720 --> 00:01:39,840 Speaker 3: The latest forecast from the American Bankers Association's Economic Advisory 27 00:01:39,840 --> 00:01:43,280 Speaker 3: Committee shows while the US will probably dodge a recession, 28 00:01:43,680 --> 00:01:47,319 Speaker 3: economic growth looks set to slow markedly in coming quarters, 29 00:01:47,600 --> 00:01:53,040 Speaker 3: pushing up unemployment while reducing inflation. According to their median forecasts, 30 00:01:53,120 --> 00:01:56,040 Speaker 3: the committee sees economic growth slowing to less than an 31 00:01:56,040 --> 00:01:59,840 Speaker 3: annualized one percent rate in the coming three quarters in 32 00:02:00,040 --> 00:02:03,840 Speaker 3: response to the Fed's past interest rate increases and a 33 00:02:03,880 --> 00:02:07,760 Speaker 3: tightening of credit conditions. He in New York, Charlie Pellet 34 00:02:07,800 --> 00:02:09,040 Speaker 3: Bloomberg Radio. 35 00:02:10,000 --> 00:02:13,000 Speaker 1: Now Bank of England policy maker Katherine Mann says that 36 00:02:13,160 --> 00:02:16,160 Speaker 1: more rate hikes should be on the cards. In the UK, 37 00:02:16,639 --> 00:02:20,320 Speaker 1: the most hawkish member of the Monetary Policy Committee warned 38 00:02:20,360 --> 00:02:24,120 Speaker 1: that it's easier to fix a flagging economy than persistently 39 00:02:24,200 --> 00:02:28,239 Speaker 1: high inflation. The Chancellor, Jeremy Hunt, told Bloomberg that price 40 00:02:28,520 --> 00:02:31,560 Speaker 1: rises are weighing on fiscal decisions too. 41 00:02:33,240 --> 00:02:35,600 Speaker 4: When you're trying to bring down inflation, you have to 42 00:02:35,639 --> 00:02:40,520 Speaker 4: be really careful not to pump extra money into the economy, 43 00:02:40,919 --> 00:02:43,720 Speaker 4: much as you would like to not to pump extra 44 00:02:43,760 --> 00:02:47,520 Speaker 4: money into people's pockets, because that can push up prices 45 00:02:47,960 --> 00:02:50,320 Speaker 4: and keep inflation higher for longer. So the one thing 46 00:02:50,360 --> 00:02:53,959 Speaker 4: I can absolutely say is that our focus at the 47 00:02:54,000 --> 00:02:56,679 Speaker 4: autumnce statement will be on bringing down inflation. 48 00:02:58,400 --> 00:03:01,560 Speaker 1: Jeremy Hunt added that if the UK didn't improve its 49 00:03:01,639 --> 00:03:05,200 Speaker 1: economic growth, taxes will rise, and you can hear the 50 00:03:05,240 --> 00:03:08,680 Speaker 1: full interview with the Chancellor on the UK Politics podcast. 51 00:03:09,919 --> 00:03:12,800 Speaker 1: Apple will attempt to regain the narrative later today with 52 00:03:12,880 --> 00:03:16,840 Speaker 1: the launch of a new iPhone, updated Apple Watch and AirPods. 53 00:03:17,200 --> 00:03:20,920 Speaker 1: The launch comes as the Coopertino firm confronts fears of 54 00:03:20,960 --> 00:03:25,639 Speaker 1: a consumer backlash in China after Beijing band government employees 55 00:03:25,919 --> 00:03:29,960 Speaker 1: from using iPhones at work. Hayman Capital Management founder and 56 00:03:30,040 --> 00:03:33,919 Speaker 1: CIO Carl Bass says he thinks Apple faces a rough 57 00:03:34,040 --> 00:03:35,119 Speaker 1: ride in the country. 58 00:03:36,240 --> 00:03:39,560 Speaker 5: I think Apple is in for let's just say, a 59 00:03:39,960 --> 00:03:43,960 Speaker 5: much much longer period of distress in China, and I 60 00:03:44,000 --> 00:03:46,480 Speaker 5: think you've seen Apple try to move to India on 61 00:03:46,560 --> 00:03:49,760 Speaker 5: the production side, and they've been successful in moving a 62 00:03:50,000 --> 00:03:52,320 Speaker 5: very large portion of their production in a very short 63 00:03:52,360 --> 00:03:54,200 Speaker 5: period of time. I just think that's going to be 64 00:03:54,240 --> 00:03:54,880 Speaker 5: something they. 65 00:03:54,800 --> 00:03:55,200 Speaker 2: Have to do. 66 00:03:56,360 --> 00:03:59,600 Speaker 1: Carl Bass spoke to Bloomberg as the tech giant renewed 67 00:03:59,640 --> 00:04:03,320 Speaker 1: a con tract to get modem chips from Callcom. The 68 00:04:03,400 --> 00:04:06,360 Speaker 1: deal is a sign that Apple's efforts to build its 69 00:04:06,400 --> 00:04:11,880 Speaker 1: own components is taking longer than expected. Bloomberg has learned 70 00:04:11,920 --> 00:04:15,840 Speaker 1: that arms initial public offering is already over subscribed by 71 00:04:15,920 --> 00:04:19,400 Speaker 1: ten times and bankers plan to stop taking orders later today. 72 00:04:19,440 --> 00:04:22,159 Speaker 1: That's a day earlier than planned. The offer for the 73 00:04:22,160 --> 00:04:25,760 Speaker 1: British chip designer owned by SoftBank could end up fifteen 74 00:04:25,880 --> 00:04:29,400 Speaker 1: times oversubscribed, and shares are due to start trading in 75 00:04:29,480 --> 00:04:34,040 Speaker 1: the US on Thursday. The former head of MI six 76 00:04:34,240 --> 00:04:37,200 Speaker 1: is that the UK needs to remain and maintain a 77 00:04:37,320 --> 00:04:41,320 Speaker 1: dialogue with China, so Richard Dilov's intervention comes after a 78 00:04:41,400 --> 00:04:46,000 Speaker 1: parliamentary researcher was arrested on suspicion of spying for Beijing, 79 00:04:46,440 --> 00:04:49,880 Speaker 1: something that he denies. Britain's former s by chief says 80 00:04:49,920 --> 00:04:52,440 Speaker 1: that the situation needs to be handled delicately. 81 00:04:53,279 --> 00:04:56,960 Speaker 6: This issue is not black and white. You can be 82 00:04:57,120 --> 00:05:00,520 Speaker 6: tough with China and you can show China that you 83 00:05:00,839 --> 00:05:04,560 Speaker 6: mean business when they interfere in your internal affairs, but 84 00:05:04,640 --> 00:05:07,240 Speaker 6: you can also trade with them. Look, this is not 85 00:05:07,800 --> 00:05:09,240 Speaker 6: a cold war with China. 86 00:05:10,160 --> 00:05:13,240 Speaker 1: The former head of MI six is comments come as 87 00:05:13,279 --> 00:05:16,160 Speaker 1: senior Tory MPs lined up in the House of Commons 88 00:05:16,200 --> 00:05:20,040 Speaker 1: to pressure the Prime Minister to designate designate China as 89 00:05:20,080 --> 00:05:23,080 Speaker 1: a threat to the UK. Responding to the initial story, 90 00:05:23,160 --> 00:05:27,400 Speaker 1: Rishisunak called the relationship with Beijing a quote challenge, but 91 00:05:27,480 --> 00:05:32,040 Speaker 1: stop short of going any further than that. Dangerous concrete 92 00:05:32,080 --> 00:05:35,320 Speaker 1: has been discovered in the Houses of Parliament, adding to 93 00:05:35,440 --> 00:05:39,320 Speaker 1: the list of the buildings affected Bloomberg's You and Pots reports. 94 00:05:39,320 --> 00:05:42,800 Speaker 7: Now, crumbling public buildings have been a big pr headache 95 00:05:42,800 --> 00:05:46,000 Speaker 7: for Rishi Signac's governments. Now the contentious form of concrete 96 00:05:46,040 --> 00:05:48,400 Speaker 7: that's forced over one hundred schools to close has been 97 00:05:48,440 --> 00:05:51,640 Speaker 7: found in the Houses of Parliament. Mitigations will be put 98 00:05:51,680 --> 00:05:55,600 Speaker 7: in place after a routine inspection uncovered so called reinforced rack. 99 00:05:55,960 --> 00:05:59,680 Speaker 7: Bloomberg understands that structural engineers assess there is no immediate risk. 100 00:06:00,160 --> 00:06:02,680 Speaker 7: The discovery rack on the Parliamentary State adds to a 101 00:06:02,720 --> 00:06:05,520 Speaker 7: growing list of aging buildings causing major political trouble for 102 00:06:05,520 --> 00:06:08,360 Speaker 7: the Conservatives in London. I'm Une pots Bloomberg Radio. 103 00:06:09,480 --> 00:06:13,839 Speaker 1: Now though to the question of Apple is annual iPhone 104 00:06:14,040 --> 00:06:19,360 Speaker 1: unveiling is going to happen today and usually on an 105 00:06:19,440 --> 00:06:22,840 Speaker 1: unusual amount riding on the outcome. The iPhone fifteen is 106 00:06:22,880 --> 00:06:26,040 Speaker 1: going to be unveiled today in California. So joining me 107 00:06:26,080 --> 00:06:28,919 Speaker 1: this morning is quick takes. Alex Web Good morning, Alex, 108 00:06:28,960 --> 00:06:31,479 Speaker 1: great to have you on the program. What are we 109 00:06:31,960 --> 00:06:35,400 Speaker 1: expecting them from the new products, especially the price and 110 00:06:35,480 --> 00:06:36,400 Speaker 1: the sales that they. 111 00:06:36,279 --> 00:06:36,800 Speaker 6: Could go on. 112 00:06:38,120 --> 00:06:40,080 Speaker 7: So the actual. 113 00:06:41,360 --> 00:06:45,360 Speaker 8: Hardware itself, as we've seen in recent years, the upgrades 114 00:06:45,400 --> 00:06:47,680 Speaker 8: are sort of more iterative. You know, there's no sort of, 115 00:06:48,400 --> 00:06:52,760 Speaker 8: at least to my mind, blockbuster new Leap. There'll be 116 00:06:52,800 --> 00:06:54,880 Speaker 8: slightly thinner bezels around the edge. It's going to be 117 00:06:54,960 --> 00:06:57,640 Speaker 8: USB sea port rather than a lightning port for charging. 118 00:06:57,720 --> 00:07:00,279 Speaker 8: That is kind of not really Apple's own choice, that's 119 00:07:00,600 --> 00:07:05,200 Speaker 8: being pushed by regulation in the European Union. And there'll 120 00:07:05,240 --> 00:07:07,880 Speaker 8: be a few sort of what they call the intron 121 00:07:07,920 --> 00:07:10,720 Speaker 8: not to cringe it. It's name the dynamic island in 122 00:07:10,800 --> 00:07:12,960 Speaker 8: the prone in the Pro models, which is the little 123 00:07:13,040 --> 00:07:15,080 Speaker 8: sort of thing that replaced the notch at the top 124 00:07:15,120 --> 00:07:17,280 Speaker 8: of the phone. That's going to be going into all models. 125 00:07:17,520 --> 00:07:19,360 Speaker 8: But as you say, the key thing is going to 126 00:07:19,400 --> 00:07:22,320 Speaker 8: be price, and in the Pro models they're going to 127 00:07:22,320 --> 00:07:27,040 Speaker 8: be there's going to be titanium shells which will let 128 00:07:27,120 --> 00:07:31,400 Speaker 8: them charge presumably a more premium price. And that's partly 129 00:07:31,560 --> 00:07:34,520 Speaker 8: to your point then about sales. We have seen stagnating 130 00:07:34,720 --> 00:07:37,160 Speaker 8: unit sales. What we're then trying to do, what they're 131 00:07:37,160 --> 00:07:40,080 Speaker 8: then trying to do is eke more dollars out of 132 00:07:40,120 --> 00:07:43,680 Speaker 8: the units they are able to sell, therefore more premium pricing. 133 00:07:43,880 --> 00:07:46,960 Speaker 1: Okay, So if the unveiling and the kind of annual 134 00:07:46,960 --> 00:07:51,040 Speaker 1: event to day may not be huge, what about Apple 135 00:07:51,400 --> 00:07:52,800 Speaker 1: and whether it has a China. 136 00:07:52,600 --> 00:07:53,240 Speaker 3: Problem or not. 137 00:07:53,640 --> 00:07:56,080 Speaker 8: Yeah, I mean, we don't quite know yet, but there 138 00:07:56,120 --> 00:07:58,800 Speaker 8: is concern that there might be. Essentially what we've seen 139 00:07:58,840 --> 00:08:00,520 Speaker 8: in the past few weeks are report, not at least 140 00:08:00,480 --> 00:08:06,960 Speaker 8: from our colleagues, that the Chinese state owned agencies and 141 00:08:07,160 --> 00:08:11,000 Speaker 8: companies they are not allowed to own an iPhone as 142 00:08:11,040 --> 00:08:13,640 Speaker 8: your work phone. Essentially in those context now that in 143 00:08:13,680 --> 00:08:16,520 Speaker 8: and of itself is not going to be significant for 144 00:08:16,840 --> 00:08:19,960 Speaker 8: unit sales. The question is whether there is a broader 145 00:08:20,000 --> 00:08:26,640 Speaker 8: issue with Chinese nationalism pushing people towards buying domestic manufactured 146 00:08:26,720 --> 00:08:29,280 Speaker 8: handsets and away from iPhones. And in the past this 147 00:08:29,360 --> 00:08:33,319 Speaker 8: has hurt Apple on occasion, but after each instance, iPhone 148 00:08:33,360 --> 00:08:35,760 Speaker 8: sales have rebounded in that country, and in fact, China 149 00:08:35,760 --> 00:08:38,040 Speaker 8: has been a relatively bright spot for them, where other 150 00:08:38,080 --> 00:08:40,760 Speaker 8: companies have seen declining sales their Apple has been able 151 00:08:40,800 --> 00:08:44,880 Speaker 8: to recover a little bit. But that is certainly something 152 00:08:44,880 --> 00:08:46,680 Speaker 8: that people are watching. It's not something that Tim Cook 153 00:08:46,720 --> 00:08:49,679 Speaker 8: will comment on today. It's probably something we're going to 154 00:08:49,720 --> 00:08:52,280 Speaker 8: have to wait until the next quarterly earnings call to 155 00:08:52,280 --> 00:08:53,840 Speaker 8: get any real visibility over. 156 00:08:54,160 --> 00:08:57,959 Speaker 1: Okay, the industry wide slow down though in smartphone demand 157 00:08:58,120 --> 00:08:59,280 Speaker 1: is not just Apple, is it? 158 00:08:59,800 --> 00:09:02,000 Speaker 8: No? And frankly, Apple's been doing better than a lot 159 00:09:02,000 --> 00:09:05,360 Speaker 8: of the competition. The sales that Samsung have declined a 160 00:09:05,360 --> 00:09:07,360 Speaker 8: lot more significantly than an Apple. If you look at 161 00:09:07,400 --> 00:09:09,760 Speaker 8: the second quarter of twenty twenty two, Apple and Samsung 162 00:09:09,800 --> 00:09:12,439 Speaker 8: have twenty two percent market share. It now has twenty 163 00:09:12,480 --> 00:09:15,560 Speaker 8: percent market share. In that time, Apple's market share has 164 00:09:15,600 --> 00:09:18,319 Speaker 8: increased by a percentage points. So we have seen it 165 00:09:18,679 --> 00:09:22,160 Speaker 8: actually benefit from the trarails of its biggest competitor. And 166 00:09:22,200 --> 00:09:25,720 Speaker 8: crucially it's that pricing point. You know that Samsung tends 167 00:09:25,720 --> 00:09:28,719 Speaker 8: to play in the slightly less premium category. It does 168 00:09:28,760 --> 00:09:32,440 Speaker 8: still have some offerings up in the high end, but 169 00:09:32,520 --> 00:09:35,520 Speaker 8: that really is dominated by Apple and that's where the 170 00:09:35,520 --> 00:09:36,960 Speaker 8: pricing point really comes into play. 171 00:09:37,160 --> 00:09:39,760 Speaker 1: Yeah, okay, really interesting, Alex, Thank you so much for 172 00:09:39,800 --> 00:09:42,280 Speaker 1: being with me this morning. Quick takes Alex Web. They're 173 00:09:42,320 --> 00:09:47,240 Speaker 1: looking ahead then to Apple's annual iPhone unveiling in California. Well, 174 00:09:47,679 --> 00:09:51,040 Speaker 1: Alex was mentioning that it was Europe that influenced Apple's 175 00:09:51,160 --> 00:09:56,559 Speaker 1: charging system. Attitudes to US tech really are a big deal. 176 00:09:56,760 --> 00:10:02,480 Speaker 1: And Tierry Burton is the bold, sometimes brash European politician 177 00:10:02,520 --> 00:10:05,800 Speaker 1: who's made himself actually the face of a long list 178 00:10:05,840 --> 00:10:10,520 Speaker 1: of legislation affecting big tech, particularly big tech in the 179 00:10:10,600 --> 00:10:13,480 Speaker 1: US Billion begs. Jillian Deutsch has been looking into the 180 00:10:13,480 --> 00:10:17,520 Speaker 1: man who wants big tech to play by his rules. Jillien, 181 00:10:17,600 --> 00:10:20,440 Speaker 1: good morning, Thank you so much for being with us. 182 00:10:20,679 --> 00:10:24,040 Speaker 1: This is a very interesting piece for anyone who doesn't 183 00:10:24,080 --> 00:10:26,160 Speaker 1: know who is Chieri Bruton. 184 00:10:26,960 --> 00:10:28,920 Speaker 9: That's a great question and thanks so much for having me. 185 00:10:29,440 --> 00:10:32,160 Speaker 9: As Alex was mentioned, you know, this USB C charger, 186 00:10:32,320 --> 00:10:34,720 Speaker 9: this is something that actually not just the EU, but 187 00:10:34,720 --> 00:10:37,760 Speaker 9: really tier brit sawn champion. This was a great segue there. 188 00:10:38,120 --> 00:10:41,920 Speaker 9: He is a former telecom CEO, former French finance minister 189 00:10:41,960 --> 00:10:44,800 Speaker 9: and even a best selling sci fi author. But now 190 00:10:44,840 --> 00:10:47,640 Speaker 9: he is the European Union's biggest tech regulator. He has 191 00:10:47,640 --> 00:10:50,760 Speaker 9: a title of the Internal Market Commissioner and this is 192 00:10:51,000 --> 00:10:53,320 Speaker 9: given him leeway us up into a whole bunch of topics. 193 00:10:53,360 --> 00:10:56,160 Speaker 9: So you see him talking about vaccines, energy, but really 194 00:10:56,520 --> 00:10:58,720 Speaker 9: some of the most notable legislation that he is and 195 00:10:58,760 --> 00:11:03,000 Speaker 9: part of is Digital Services Act, which is policing how 196 00:11:03,400 --> 00:11:07,079 Speaker 9: platforms police content on their pleae content on their platforms, 197 00:11:07,360 --> 00:11:09,400 Speaker 9: and the Digital Markets Act, which is a whole new 198 00:11:09,440 --> 00:11:11,839 Speaker 9: list of anti trust rules. And like you mentioned, you know, 199 00:11:11,880 --> 00:11:14,240 Speaker 9: he's really made himself the face of these rules. 200 00:11:14,480 --> 00:11:15,280 Speaker 8: Two big tech. 201 00:11:15,120 --> 00:11:18,480 Speaker 9: Companies and they really see him as kind of this 202 00:11:18,640 --> 00:11:22,280 Speaker 9: new age of not just clipping their wings, the American 203 00:11:22,280 --> 00:11:27,400 Speaker 9: tech wings, but really championing new legislation actually benefits European companies. 204 00:11:27,880 --> 00:11:30,760 Speaker 1: Yeah, that is really interesting. How is his different his 205 00:11:30,880 --> 00:11:36,360 Speaker 1: approach different than from other EU politicians and you know 206 00:11:36,440 --> 00:11:38,640 Speaker 1: people in Brussels. How has he viewed. 207 00:11:39,840 --> 00:11:42,439 Speaker 9: It's interesting, So I guess probably the best comparison is 208 00:11:42,480 --> 00:11:45,640 Speaker 9: Margaret Vestiger. So anyone who's really ever followed any kind 209 00:11:45,640 --> 00:11:48,120 Speaker 9: of European tech legislation or any of these you know, 210 00:11:48,200 --> 00:11:51,280 Speaker 9: infamous indie trust or tax cases coming out of Brussels, 211 00:11:51,640 --> 00:11:53,840 Speaker 9: it's been Investigar behind them. She was even labeled the 212 00:11:53,840 --> 00:11:56,920 Speaker 9: American hating tax lady once by former US President Donald Trump. 213 00:11:57,400 --> 00:12:00,240 Speaker 9: But Pratona's really kind of taken that title of eu'll 214 00:12:00,320 --> 00:12:03,200 Speaker 9: enforce her away from Vestiger, and only because she's just 215 00:12:03,200 --> 00:12:05,320 Speaker 9: actually just got on leave to take another job or 216 00:12:05,360 --> 00:12:07,679 Speaker 9: to Deviye for another job. But even before that, you know, 217 00:12:07,720 --> 00:12:09,520 Speaker 9: over the past three and a half years, he's really 218 00:12:09,600 --> 00:12:14,080 Speaker 9: made himself the face of legislation, excuse me. And he's 219 00:12:14,120 --> 00:12:16,360 Speaker 9: also you know, really kind of pushed the boundaries of 220 00:12:16,400 --> 00:12:19,920 Speaker 9: this legislation and in part by writing you know, rules 221 00:12:19,920 --> 00:12:23,280 Speaker 9: that actually give more advantages to European tech companies. But 222 00:12:23,320 --> 00:12:26,040 Speaker 9: also has a very different personality. Investiger has this kind 223 00:12:26,040 --> 00:12:30,120 Speaker 9: of intimidating calm and she presents very carefully crafted lawsuits, 224 00:12:30,120 --> 00:12:33,439 Speaker 9: whereas Breton. It's quite brash. He really keeps CEOs on 225 00:12:33,480 --> 00:12:36,640 Speaker 9: their toes. It's very unpredictable. He's definitely a character here 226 00:12:36,640 --> 00:12:38,400 Speaker 9: in Russell's that has been quite divisive. 227 00:12:38,920 --> 00:12:41,760 Speaker 1: Yeah, and so how is he seen by companies and CEOs. 228 00:12:43,080 --> 00:12:45,600 Speaker 9: So companies and CEOs tend to write them off sometimes 229 00:12:45,600 --> 00:12:49,040 Speaker 9: as like another anti American tech regulator, but at the 230 00:12:49,080 --> 00:12:52,080 Speaker 9: same time they obviously see tons of legislation coming out 231 00:12:52,080 --> 00:12:53,880 Speaker 9: of the EU. I mean, be honest with DSA and 232 00:12:53,960 --> 00:12:57,040 Speaker 9: d MA, You've got cybersecurity rules, you've got artificial intelligence 233 00:12:57,120 --> 00:12:59,319 Speaker 9: rules coming up. He's really the one who spearheaded the 234 00:12:59,360 --> 00:13:02,520 Speaker 9: chipsacked for example here in Russells. So they also are 235 00:13:02,520 --> 00:13:04,040 Speaker 9: really trying to make it clear to him that they're 236 00:13:04,040 --> 00:13:06,839 Speaker 9: taking him very seriously, and he believes them. 237 00:13:07,800 --> 00:13:10,360 Speaker 1: This is Bloomberg Daybreak Euroup, your morning brief on the 238 00:13:10,440 --> 00:13:13,560 Speaker 1: stories making news from London to Wall Street and beyond. 239 00:13:14,040 --> 00:13:17,200 Speaker 1: Look for us on your podcast feed every morning on Apple, 240 00:13:17,320 --> 00:13:21,120 Speaker 1: Spotify and anywhere else you get your podcasts. You can 241 00:13:21,160 --> 00:13:24,599 Speaker 1: also listen live each morning on London DAB Radio, the 242 00:13:24,640 --> 00:13:28,360 Speaker 1: Bluemberg business app, and Bloomberg dot Com. Our flagship New 243 00:13:28,440 --> 00:13:31,880 Speaker 1: York station is also available on your Amazon Alexa device. 244 00:13:32,280 --> 00:13:36,520 Speaker 1: Just say Alexa Play Bloomberg eleven point thirty. I'm Callen Hepga. 245 00:13:36,679 --> 00:13:38,880 Speaker 1: Join us again tomorrow morning for all the news you 246 00:13:39,000 --> 00:13:41,880 Speaker 1: need to start your day right here on Bloomberg Daybreak 247 00:13:41,920 --> 00:13:45,360 Speaker 1: Europe