WEBVTT - Instagram Launches IGTV

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<v Speaker 1>Instagram takes on YouTube with IGTV.

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<v Speaker 2>What's going on. I'm Rich Demiro. This is Rich on

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<v Speaker 2>Tech Daily.

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<v Speaker 1>Forget everything you know about mobile video because Instagram has

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<v Speaker 1>a new way to watch. It ditches the current norm

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<v Speaker 1>of YouTube and even your TV set with one big difference.

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<v Speaker 1>The video is meant to be watched in a vertical format. Yes,

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<v Speaker 1>something we've been saying for years in the professional video

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<v Speaker 1>world that's not acceptable is now totally acceptable.

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<v Speaker 3>Long form vertical video from the creators that you love.

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<v Speaker 3>It's mobile first, it's simple, and its quality. That's IGTV.

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<v Speaker 1>That's Instagram founder Kevin Sistrom on stage at the announcement

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<v Speaker 1>in San Francisco. Instagram launched just eight short years ago,

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<v Speaker 1>back in twenty ten, and the growth has been phenomenal

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<v Speaker 1>since then. The app says it now has get this

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<v Speaker 1>one billion monthly active users. Until now, Instagram has been

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<v Speaker 1>great for sharing photos and stories that people love, including myself,

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<v Speaker 1>and even short video clips.

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<v Speaker 2>But the company sees a much.

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<v Speaker 1>Bigger opportunity now to capitalize on younger users who are

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<v Speaker 1>not watching as much traditional TV, but they are watching

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<v Speaker 1>more and more videos from creators online.

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<v Speaker 3>An entirely new category of video now exists, and it's

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<v Speaker 3>being made by creators. Teens might be watching less TV,

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<v Speaker 3>but they're watching more creators online and the number of

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<v Speaker 3>creators has grown exponentially.

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<v Speaker 1>Instagram says the problem with the current state of mobile

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<v Speaker 1>video is that it hasn't adapted to the way we

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<v Speaker 1>watch on our phones today.

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<v Speaker 3>We still watch videos formatted for a TV on a

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<v Speaker 3>vertical screen, which means we either have to rotate our

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<v Speaker 3>phone awkwardly or watch a tiny little version. And that

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<v Speaker 3>doesn't make much sense, does it?

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<v Speaker 2>Then they took a direct aim at YouTube.

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<v Speaker 3>Video on mobile is also clunky and unnatural. Current apps

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<v Speaker 3>make you search or browse the directory to find things

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<v Speaker 3>you like, when was the last time you had to

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<v Speaker 3>turn on a TV and then had to type a

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<v Speaker 3>search just to start watching.

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<v Speaker 1>When you load Instagram TV, it just starts playing kind

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<v Speaker 1>of like old school TV. And I get that they

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<v Speaker 1>even use static on the screen when you switch channels

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<v Speaker 1>or wait for a video to load, something that teens

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<v Speaker 1>don't even identify with because they never lived in an

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<v Speaker 1>analog world, so they don't remember that on their real

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<v Speaker 1>TV screens like I do.

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<v Speaker 2>But here's the thing.

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<v Speaker 1>What we love about YouTube and online video is that

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<v Speaker 1>we can find exactly what we want to watch, and

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<v Speaker 1>the idea of turning on IGTV and sitting back and

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<v Speaker 1>trusting it to pick the stuff that we want to

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<v Speaker 1>see might not work. Right now, there are various feeds

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<v Speaker 1>you can watch, including a custom for you feed which

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<v Speaker 1>includes videos from Instagram.

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<v Speaker 2>People that you follow.

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<v Speaker 1>Then there are popular videos and a section called continue watching,

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<v Speaker 1>which lets you pick up.

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<v Speaker 2>Where you left off. There's also a.

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<v Speaker 1>Search function, but it's currently limited to searching for accounts.

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<v Speaker 1>So I typed in one plus six the name of

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<v Speaker 1>a hot new smartphone to see if there are any

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<v Speaker 1>reviews of the smartphone on Instagram TV, something that I

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<v Speaker 1>might do on YouTube, and I came up empty handed.

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<v Speaker 2>That's not good.

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<v Speaker 1>A search for Hollywood brings up accounts with Hollywood in

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<v Speaker 1>the name, but not videos about the place. Right now,

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<v Speaker 1>you can access igtv in two ways inside the Instagram

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<v Speaker 1>app by tapping the little TV icon in the upper

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<v Speaker 1>right hand corner, or you can download a standalone IGTV app.

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<v Speaker 1>The difference is that the standalone app lets you skip

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<v Speaker 1>your typical Instagram feed and the videos just start playing

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<v Speaker 1>when you open it up.

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<v Speaker 2>So will igtv take over YouTube? Well? Probably not.

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<v Speaker 1>There will always be a place for videos that you

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<v Speaker 1>can search through and watch on different places like your

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<v Speaker 1>TV screen, your tablet, and your phone. But igtv is

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<v Speaker 1>definitely interesting in how it embraces vertical video, and it

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<v Speaker 1>could be an easy way for Instagram creators, many who

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<v Speaker 1>are already really popular on that platform, to reach their

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<v Speaker 1>followers in yet another way, and one that does not

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<v Speaker 1>require their users to change platforms or open.

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<v Speaker 2>Up a different app. As for me, of course, I'm

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<v Speaker 2>going to try it out.

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<v Speaker 1>I'll experiment with some vertical videos, even though it goes

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<v Speaker 1>against everything I was taught in journalism school, but I'll

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<v Speaker 1>see what igtv and all the buzz is about.

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<v Speaker 2>And thank you for listening. I'm Rich Demiro. I'll talk

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<v Speaker 2>to you real soon.

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<v Speaker 1>M