1 00:00:00,200 --> 00:00:27,560 Speaker 1: Ridiculous History is a production of iHeartRadio. Welcome back to 2 00:00:27,600 --> 00:00:31,240 Speaker 1: the show, fellow Ridiculous Historians. Thank you, as always so 3 00:00:31,480 --> 00:00:33,040 Speaker 1: much for tuning in. 4 00:00:33,440 --> 00:00:33,599 Speaker 2: Uh. 5 00:00:33,760 --> 00:00:37,520 Speaker 1: This is the second leader of a two leader episode 6 00:00:37,800 --> 00:00:40,600 Speaker 1: on New Coke. We've got to give We've got to 7 00:00:40,640 --> 00:00:43,560 Speaker 1: give a great shout out to our super producer, of course, 8 00:00:43,680 --> 00:00:47,160 Speaker 1: mister Max Williams, Max. 9 00:00:47,080 --> 00:00:49,800 Speaker 2: Full Calorie Soda Williams. 10 00:00:50,600 --> 00:00:52,000 Speaker 1: Yeah, Max, full letter. 11 00:00:52,360 --> 00:00:55,120 Speaker 3: Uh done. It's your no brown at Bim Bullen. 12 00:00:56,000 --> 00:00:57,680 Speaker 4: You ever done that thing where you drop a mentos 13 00:00:57,800 --> 00:00:59,480 Speaker 4: into a two liter of coke, or at. 14 00:00:59,480 --> 00:01:00,920 Speaker 2: Very least it on the internet. 15 00:01:01,720 --> 00:01:02,960 Speaker 1: I've definitely done that. 16 00:01:03,000 --> 00:01:05,480 Speaker 4: You've done it, you maniac. You just want to watch 17 00:01:05,520 --> 00:01:06,679 Speaker 4: the world burn, don't you. 18 00:01:06,800 --> 00:01:08,120 Speaker 1: I don't want to watch it fizzle. 19 00:01:08,360 --> 00:01:08,520 Speaker 2: There. 20 00:01:09,920 --> 00:01:13,959 Speaker 4: There's this dude in particular that does Instagram videos where 21 00:01:13,959 --> 00:01:17,039 Speaker 4: he like sings a fun little jaunty song and then 22 00:01:17,120 --> 00:01:19,440 Speaker 4: drops a bunch of mentos into a cocam and sticks 23 00:01:19,440 --> 00:01:20,240 Speaker 4: his whole face. 24 00:01:20,040 --> 00:01:24,480 Speaker 2: On it, and it just it's wild and nihilistic and 25 00:01:24,560 --> 00:01:25,640 Speaker 2: I love him so. 26 00:01:26,360 --> 00:01:29,679 Speaker 1: One thing we should all know, fellow Ridiculous Historians, is 27 00:01:29,720 --> 00:01:33,360 Speaker 1: that my brother Noel here just did an amazing cool dance. 28 00:01:34,760 --> 00:01:37,800 Speaker 2: It was. It was the fizzy math dance. I did 29 00:01:37,840 --> 00:01:38,840 Speaker 2: be accompanying sounded back. 30 00:01:39,040 --> 00:01:42,319 Speaker 4: Use your imagination, hands on either side of the face, uh, 31 00:01:42,400 --> 00:01:44,080 Speaker 4: facing in word with a little wiggle. 32 00:01:44,440 --> 00:01:49,560 Speaker 1: Noel is a really good dancer, folks, and we like 33 00:01:50,840 --> 00:01:54,480 Speaker 1: you taught me one time we were at some disreputable 34 00:01:54,640 --> 00:01:56,800 Speaker 1: Atlanta establishment. 35 00:01:56,240 --> 00:01:58,800 Speaker 2: And you're the guy. 36 00:01:59,560 --> 00:02:02,120 Speaker 1: You're the guy who told me, No, Ben, you've got 37 00:02:02,160 --> 00:02:03,600 Speaker 1: to throw shapes. 38 00:02:03,600 --> 00:02:06,560 Speaker 4: Throw them shapes. I'm a big fan of very small, 39 00:02:06,920 --> 00:02:11,560 Speaker 4: self contained dance moves. You know, it just really shows 40 00:02:11,600 --> 00:02:12,680 Speaker 4: that you got the confidence. 41 00:02:12,800 --> 00:02:16,680 Speaker 1: Well, I appreciate your brother, and we are we we're 42 00:02:16,720 --> 00:02:21,120 Speaker 1: sipping the second leader of a two leaders series on 43 00:02:21,200 --> 00:02:31,600 Speaker 1: the bizarre saga of New Coke. I want to be 44 00:02:31,720 --> 00:02:34,000 Speaker 1: completely transparent with everybody. 45 00:02:34,440 --> 00:02:34,720 Speaker 2: Uh. 46 00:02:35,120 --> 00:02:38,720 Speaker 4: You know, we were talking to Pepsi transparent crystal Pepsi 47 00:02:38,840 --> 00:02:42,760 Speaker 4: crystal gravy as well, because that was its own debacle. 48 00:02:42,880 --> 00:02:45,680 Speaker 4: That is very similar to New Coke, but it has 49 00:02:45,720 --> 00:02:50,480 Speaker 4: its own, honestly, dude, similar origins. I think Pepsi almost 50 00:02:50,560 --> 00:02:52,560 Speaker 4: like you know with like, oh wait, we need to 51 00:02:52,600 --> 00:02:56,320 Speaker 4: do a clear soda because the clear sodas we're more 52 00:02:56,320 --> 00:03:01,079 Speaker 4: associated with health, which is absurd obviously, because sprite has 53 00:03:01,160 --> 00:03:03,800 Speaker 4: just as much sugar as coke, if I'm not mistaken. 54 00:03:03,840 --> 00:03:07,880 Speaker 4: But we will recall in a little quick previously that 55 00:03:08,000 --> 00:03:11,600 Speaker 4: Coca Cola was reacting to PEPSI kind of eating their 56 00:03:11,680 --> 00:03:15,920 Speaker 4: lunch in terms of market share for full calorie sodas. 57 00:03:16,120 --> 00:03:18,680 Speaker 4: And there was a bit of a sea change in 58 00:03:18,680 --> 00:03:21,640 Speaker 4: the country where we talking, Ben, this is in the 59 00:03:21,720 --> 00:03:24,800 Speaker 4: ladies late in the mid eighties, towards a more health 60 00:03:24,800 --> 00:03:27,440 Speaker 4: conscious approach to consuming fizzybevs. 61 00:03:28,000 --> 00:03:28,480 Speaker 2: Yeah. 62 00:03:28,520 --> 00:03:32,040 Speaker 1: And one thing I did not mention when I was 63 00:03:32,520 --> 00:03:38,760 Speaker 1: visibly drinking, audibly drinking a Coca Cola zero right, Just 64 00:03:38,840 --> 00:03:45,840 Speaker 1: so in our previous episode in this series. Guys, Noel, 65 00:03:45,960 --> 00:03:48,080 Speaker 1: you already know this because we hang out a lot. 66 00:03:48,320 --> 00:03:53,400 Speaker 1: But I quit drinking soda on a regular basis a 67 00:03:53,560 --> 00:03:57,240 Speaker 1: number of years ago. I went cold turkey, non carbonated 68 00:03:57,240 --> 00:04:02,280 Speaker 1: cold turkey, and I'm right, carbonated turkey, right. And I 69 00:04:02,400 --> 00:04:08,400 Speaker 1: was so as you'll recall, man, I was so freaked 70 00:04:08,400 --> 00:04:12,560 Speaker 1: out because sodo was so normalized to me that I 71 00:04:12,640 --> 00:04:18,440 Speaker 1: started to dream worse. I started to dream about Coca Cola. 72 00:04:18,600 --> 00:04:22,640 Speaker 1: The advertising got into my mind. I remember very real phenomenon, dude. 73 00:04:22,680 --> 00:04:26,479 Speaker 1: I remember specifically, I was in a fight with a 74 00:04:26,600 --> 00:04:31,839 Speaker 1: vampire lord right me with a long crucifix, them with 75 00:04:32,000 --> 00:04:35,600 Speaker 1: vampire powers, and part way through the fight, this is 76 00:04:35,640 --> 00:04:38,880 Speaker 1: a nightmare. This never happened, This is just a dream. 77 00:04:39,240 --> 00:04:42,320 Speaker 1: Part way through the fight in my own head, guys, 78 00:04:43,320 --> 00:04:48,479 Speaker 1: the vampire lord paused and said, let's take a time out, 79 00:04:48,560 --> 00:04:51,279 Speaker 1: and then drank a Coca Cola in front of me. 80 00:04:51,440 --> 00:04:55,799 Speaker 4: Like, you know what I'm thinking about when you describe 81 00:04:55,839 --> 00:04:57,960 Speaker 4: your dream there, Ben, I feel like it was on 82 00:04:58,040 --> 00:05:00,359 Speaker 4: a cartoon or some commercial maybe, but is do you 83 00:05:00,360 --> 00:05:02,719 Speaker 4: know how they do spooky versions of commercials around the 84 00:05:02,760 --> 00:05:06,440 Speaker 4: Halloween season where there's a vampire who I know there's 85 00:05:06,440 --> 00:05:09,760 Speaker 4: one for sure, involving Reese's peanut butter cups, where it's like, 86 00:05:09,800 --> 00:05:13,920 Speaker 4: how do you eat a Reesa's and it's just to yeah, 87 00:05:14,360 --> 00:05:18,200 Speaker 4: the vampire teeth marks. But I also picture a vampire 88 00:05:18,440 --> 00:05:20,960 Speaker 4: rather than popping the top on a Coca Cola, just 89 00:05:21,120 --> 00:05:24,760 Speaker 4: sinking his fangs into it like a built in you know, opener, 90 00:05:25,200 --> 00:05:26,360 Speaker 4: which was weird. 91 00:05:26,080 --> 00:05:29,200 Speaker 1: To be what I woke up, Like, why do my 92 00:05:30,080 --> 00:05:34,159 Speaker 1: nightmares of all things have commercial breaks. It's probably because 93 00:05:34,560 --> 00:05:40,920 Speaker 1: Coca Cola is such a giant corporate entity throughout the world, 94 00:05:41,000 --> 00:05:44,440 Speaker 1: and when we last left you with a dope sip 95 00:05:44,480 --> 00:05:47,640 Speaker 1: to tip to sure, we'll give it sure, all right. 96 00:05:47,720 --> 00:05:49,400 Speaker 1: Not everything's going to be a home. 97 00:05:49,360 --> 00:05:51,880 Speaker 2: Right, It can't all be Aliyah. 98 00:05:52,200 --> 00:05:57,480 Speaker 1: So so what we last left you? Our CEO at 99 00:05:57,560 --> 00:06:05,600 Speaker 1: the time has this phenomenally Trump esque snippy conversation with 100 00:06:05,880 --> 00:06:11,599 Speaker 1: reporters at in April twenty third, nineteen eighty five press 101 00:06:11,640 --> 00:06:17,240 Speaker 1: conference in New York City, where he says, I did 102 00:06:17,320 --> 00:06:22,520 Speaker 1: not assume that New Coke is a success. This is 103 00:06:22,680 --> 00:06:28,000 Speaker 1: a success for a time it was, you know, like, 104 00:06:28,160 --> 00:06:29,880 Speaker 1: do you remember New Coke? 105 00:06:30,080 --> 00:06:32,400 Speaker 2: I don't remember New Coke. I do remember Crystal Pepsi. 106 00:06:32,480 --> 00:06:37,400 Speaker 4: And I think that tracks, you know, history wise, my 107 00:06:37,520 --> 00:06:40,159 Speaker 4: time on this planet, because it seems to me that 108 00:06:40,200 --> 00:06:42,719 Speaker 4: Crystal Pepsi would have been a couple of years later, 109 00:06:42,839 --> 00:06:46,240 Speaker 4: maybe even as many as five. But I do distinctly 110 00:06:46,279 --> 00:06:49,719 Speaker 4: remember the campaign around Crystal Pepsi and involving a song 111 00:06:49,800 --> 00:06:53,520 Speaker 4: by Van Hagar aka Van Halen, with Sammy Hagar as 112 00:06:53,520 --> 00:06:59,560 Speaker 4: a singer. Right now, Hey, no, Tom, come on, It's 113 00:06:59,600 --> 00:07:00,920 Speaker 4: like when they in soda to. 114 00:07:01,279 --> 00:07:02,000 Speaker 2: Inspire you. 115 00:07:03,640 --> 00:07:07,039 Speaker 3: Reason, Yeah, that magic moment. 116 00:07:08,120 --> 00:07:09,360 Speaker 2: So we get out of here. 117 00:07:09,840 --> 00:07:14,120 Speaker 1: We know that most of the people who were already 118 00:07:14,240 --> 00:07:19,640 Speaker 1: drinking Coca Cola. They kept drinking Coca Cola at the 119 00:07:19,680 --> 00:07:24,560 Speaker 1: same level they did before the change in the formula 120 00:07:24,800 --> 00:07:30,120 Speaker 1: and coke also, to their credit, conducted additional surveys, and 121 00:07:30,240 --> 00:07:34,680 Speaker 1: the surveys everything they were finding or telling themselves. They found. 122 00:07:36,200 --> 00:07:40,120 Speaker 1: Those surveys seemed to indicate most people did like this 123 00:07:40,240 --> 00:07:44,320 Speaker 1: new sweeter taste. They would drink it in the future. 124 00:07:44,800 --> 00:07:50,000 Speaker 1: Jolly good, tickety boo tally ho. Until you get to 125 00:07:50,400 --> 00:07:54,120 Speaker 1: the South. This is where it becomes a straight up 126 00:07:54,280 --> 00:07:59,720 Speaker 1: culture war. The Southeastern United States despises new Coke. 127 00:07:59,800 --> 00:08:02,720 Speaker 2: They think it's Yankee stuff. South's got something to say, 128 00:08:02,760 --> 00:08:04,920 Speaker 2: and they said it in the form of strongly worded 129 00:08:04,960 --> 00:08:08,400 Speaker 2: letters and calls to the Coca Cola company. You ever 130 00:08:08,400 --> 00:08:10,720 Speaker 2: thought you ever even considered the idea of writing a 131 00:08:10,800 --> 00:08:13,400 Speaker 2: letter to a corporation complaining about a product. I just 132 00:08:13,400 --> 00:08:16,800 Speaker 2: can't imagine being that person. But you know, to to 133 00:08:17,240 --> 00:08:19,840 Speaker 2: the point we've been making, this is a cultural identity 134 00:08:21,000 --> 00:08:23,680 Speaker 2: issue when it comes to southerns. 135 00:08:23,640 --> 00:08:27,600 Speaker 1: Yeah, and I am that entity, Noel as you as 136 00:08:27,640 --> 00:08:29,520 Speaker 1: you know, we've talked about this on a couple of 137 00:08:29,560 --> 00:08:34,000 Speaker 1: other shows. I will take the time to write a letter, 138 00:08:34,480 --> 00:08:37,760 Speaker 1: send it in the post. I like to type them 139 00:08:38,320 --> 00:08:40,680 Speaker 1: handwritten seems a little too intimate. 140 00:08:40,800 --> 00:08:43,360 Speaker 4: Well, I mean, I'm not anti letter, I just it's 141 00:08:43,400 --> 00:08:45,960 Speaker 4: never really occurred to me to write a letter weird corporation. 142 00:08:46,400 --> 00:08:48,760 Speaker 1: I'm a weird dude. It's weird to be that guy. 143 00:08:49,240 --> 00:08:55,440 Speaker 1: But you're you're absolutely right. The Southeastern United States in 144 00:08:55,480 --> 00:08:59,120 Speaker 1: particular was not having this. It became a straight up 145 00:08:59,200 --> 00:08:59,880 Speaker 1: culture war. 146 00:09:00,360 --> 00:09:00,640 Speaker 5: Uh. 147 00:09:00,679 --> 00:09:06,520 Speaker 1: There's an oft cited observation from a professor out Mississippi 148 00:09:06,840 --> 00:09:11,760 Speaker 1: who said, changing the formula of coke is a quote 149 00:09:12,080 --> 00:09:18,559 Speaker 1: intrusion on tradition, and Southern customers were also saying, why 150 00:09:18,600 --> 00:09:22,120 Speaker 1: did you all introduce this in New York? And then 151 00:09:22,240 --> 00:09:33,280 Speaker 1: other people were accusing Robert Roberto Guiseetta, the CEO of 152 00:09:33,400 --> 00:09:37,640 Speaker 1: the time. He was accused of being a Communist due 153 00:09:37,679 --> 00:09:39,280 Speaker 1: to his Cuban heritage. 154 00:09:39,600 --> 00:09:42,520 Speaker 2: Oh boy, well that's a bit of a sea. Uh huh, 155 00:09:42,720 --> 00:09:43,960 Speaker 2: it sure is been. 156 00:09:44,200 --> 00:09:47,040 Speaker 4: But there's a really great quote that sums it up there. 157 00:09:47,080 --> 00:09:50,959 Speaker 4: And let's be frank real quick, guys, it ain't that deep. 158 00:09:51,040 --> 00:09:51,640 Speaker 3: You know what I mean? 159 00:09:51,840 --> 00:09:53,880 Speaker 4: Like it, It is funny how people get so bit 160 00:09:53,920 --> 00:09:56,679 Speaker 4: out of shape about stuff like this. But nostalgia as 161 00:09:56,720 --> 00:09:58,920 Speaker 4: we often point out is a hell of a drug 162 00:09:59,120 --> 00:10:02,840 Speaker 4: and one fella uh a guy named Andy Gribble, which 163 00:10:02,880 --> 00:10:08,480 Speaker 4: sounds like a character from a Tennessee pal rudebag a sketch. 164 00:10:08,600 --> 00:10:10,240 Speaker 4: Do check those out, by the way, on our sister 165 00:10:10,280 --> 00:10:12,040 Speaker 4: show Stuff they don't want you to know, it's weekly 166 00:10:12,360 --> 00:10:13,840 Speaker 4: listener mail at p show. 167 00:10:13,840 --> 00:10:19,240 Speaker 1: He sounds very Andy. What's his name, Andy Moultberry Sandford 168 00:10:19,280 --> 00:10:19,720 Speaker 1: and suns. 169 00:10:19,840 --> 00:10:22,559 Speaker 2: Yeah, yeah, or like more like Andy Griffith. 170 00:10:22,800 --> 00:10:26,000 Speaker 1: I think Andy Griffith, I was trying to think of Yeah, and. 171 00:10:26,000 --> 00:10:29,320 Speaker 4: I believe it's Grimbly is the name of the fictional 172 00:10:29,400 --> 00:10:32,199 Speaker 4: character that our pal Tennessee has dreamt up over on 173 00:10:32,200 --> 00:10:34,119 Speaker 4: Stuff I don't want you to know. So in Wisconsin, 174 00:10:34,200 --> 00:10:38,120 Speaker 4: the Washout Daily Herald reported on the trials and tribulations 175 00:10:38,160 --> 00:10:43,080 Speaker 4: of Andy Gribble. Andy, Andy Gribbley, he had this to say, 176 00:10:43,120 --> 00:10:45,400 Speaker 4: and I just love it. It's just so extra and 177 00:10:45,440 --> 00:10:50,560 Speaker 4: so melodramatic. Yeah, so much of my life is changing 178 00:10:50,640 --> 00:10:54,800 Speaker 4: outside of my control now. Coke the one thing left 179 00:10:55,000 --> 00:10:58,200 Speaker 4: from my childhood, the one thing I had left. 180 00:10:58,240 --> 00:11:01,559 Speaker 2: It gave me joy, I added, that has been changed. 181 00:11:01,640 --> 00:11:02,680 Speaker 1: How old is he? 182 00:11:02,679 --> 00:11:05,840 Speaker 2: He's only nineteen. Then, he's had so much life to live. 183 00:11:05,880 --> 00:11:11,479 Speaker 4: He's got no idea how how bad things in San Antonio. 184 00:11:11,720 --> 00:11:17,920 Speaker 3: This is multiple It's so crazy. Oh god, it's like it's. 185 00:11:17,800 --> 00:11:24,200 Speaker 1: Like when you have a nephew who realizes that atheism 186 00:11:25,360 --> 00:11:30,600 Speaker 1: is an ideological stance and becomes insufferable in right. In 187 00:11:30,679 --> 00:11:36,400 Speaker 1: sananksgivings get weird. Oh they do. In San Antonio, multiple 188 00:11:36,800 --> 00:11:40,720 Speaker 1: mass media papers of the day found a guy named 189 00:11:40,960 --> 00:11:46,440 Speaker 1: Dan Luok l a U c K. The AJC founded 190 00:11:46,600 --> 00:11:51,199 Speaker 1: Atlanta Journal Constitution, The Chicago Tribune, The New York Times, 191 00:11:51,520 --> 00:11:52,480 Speaker 1: New York. 192 00:11:52,240 --> 00:11:54,400 Speaker 2: City Faily, New York Times. 193 00:11:54,840 --> 00:11:59,840 Speaker 1: So this guy Dan bought his own coolers full of 194 00:12:00,080 --> 00:12:04,360 Speaker 1: so with him two restaurants pre new Coke. 195 00:12:04,559 --> 00:12:07,480 Speaker 2: Yeah, this is how coke. This how Yeah, this is 196 00:12:07,480 --> 00:12:08,960 Speaker 2: how addicted the guy was. 197 00:12:09,320 --> 00:12:12,559 Speaker 1: He drank five cases of what we're gonna call old 198 00:12:12,640 --> 00:12:14,120 Speaker 1: coke per week. 199 00:12:14,559 --> 00:12:14,880 Speaker 2: Uh. 200 00:12:14,920 --> 00:12:19,120 Speaker 1: He was very particular, six point five ounce glass bottles. 201 00:12:19,160 --> 00:12:24,920 Speaker 1: Only he was above cans. And he to multiple reporters 202 00:12:25,440 --> 00:12:32,040 Speaker 1: hold new coke debut, quote the blackest day of my life, 203 00:12:32,200 --> 00:12:33,840 Speaker 1: continuing and said, you. 204 00:12:33,880 --> 00:12:35,720 Speaker 4: Got a lot of living left to do. My friends, 205 00:12:36,040 --> 00:12:38,199 Speaker 4: come on that this is as bad as it gets. 206 00:12:38,440 --> 00:12:42,520 Speaker 4: If this is your only speed bump in life. Tell 207 00:12:42,600 --> 00:12:46,640 Speaker 4: us where you're driving, because that's an awesome road. Dan continued, 208 00:12:46,679 --> 00:12:48,880 Speaker 4: and he said, from now on, my life will be 209 00:12:49,040 --> 00:12:54,439 Speaker 4: divided into BC and AC. Before the change of coke 210 00:12:54,800 --> 00:12:59,720 Speaker 4: and after the change. I honestly don't know what I'm 211 00:13:00,320 --> 00:13:02,560 Speaker 4: to do. Man. I really hope he figured it out 212 00:13:02,600 --> 00:13:04,280 Speaker 4: and got his life and drawn track. 213 00:13:04,080 --> 00:13:07,760 Speaker 2: Because this sounded like a real, a real stumbling block 214 00:13:07,880 --> 00:13:10,640 Speaker 2: for our buddy, Dan Lauk. 215 00:13:10,880 --> 00:13:13,560 Speaker 1: On Papers Decide Your. 216 00:13:13,480 --> 00:13:18,319 Speaker 4: Life, absolutely not a New Jersey newspaper themselves kind of 217 00:13:18,400 --> 00:13:23,960 Speaker 4: editorialized around some of this culture war Shenaniganry, citing that 218 00:13:24,080 --> 00:13:27,560 Speaker 4: the that coke was catering. 219 00:13:27,240 --> 00:13:32,880 Speaker 2: To panty wastes. I thought, you panty wastes by abandoning 220 00:13:32,960 --> 00:13:38,760 Speaker 2: its macho bite. And this language is problematic at best, 221 00:13:38,800 --> 00:13:40,560 Speaker 2: but I will say I do love the burn and 222 00:13:40,600 --> 00:13:41,160 Speaker 2: the bite. 223 00:13:41,360 --> 00:13:44,320 Speaker 4: You know. I can't imagine, though, how how does that 224 00:13:45,240 --> 00:13:49,240 Speaker 4: equal macho? And they weren't making it less fizzy, they 225 00:13:49,320 --> 00:13:50,480 Speaker 4: just made it a little sweeter. 226 00:13:50,720 --> 00:13:51,760 Speaker 2: I do kind of wish there was. 227 00:13:51,760 --> 00:13:54,640 Speaker 4: An opportunity for us in the present day to taste 228 00:13:54,760 --> 00:13:57,320 Speaker 4: new Coke. I wonder if there's a vintage cans of 229 00:13:57,360 --> 00:13:59,280 Speaker 4: it available on the internet. 230 00:13:59,679 --> 00:14:02,920 Speaker 1: Yeah, like Ecto Coolers. We'll have to look it up 231 00:14:02,960 --> 00:14:05,439 Speaker 1: maybe for tangents and trivia. 232 00:14:05,559 --> 00:14:07,199 Speaker 2: That's true, we'll get that info to you before the 233 00:14:07,280 --> 00:14:07,840 Speaker 2: end of the episode. 234 00:14:07,880 --> 00:14:10,640 Speaker 4: And by the way, Ben, they do occasionally, much like 235 00:14:11,080 --> 00:14:15,440 Speaker 4: the seasonal McRib roll out, ecdo cooler from time to time. 236 00:14:15,640 --> 00:14:18,120 Speaker 4: If anyone doesn't know what that is of a certain age. 237 00:14:18,679 --> 00:14:23,520 Speaker 4: It was a Ghostbusters themed orange flavored non fizzy high 238 00:14:23,560 --> 00:14:27,640 Speaker 4: sea drink that had slimer on it. And I believe 239 00:14:28,360 --> 00:14:29,480 Speaker 4: it wasn't even green. 240 00:14:29,920 --> 00:14:31,880 Speaker 1: It wasn't even green. I don't think packaging. 241 00:14:32,280 --> 00:14:34,480 Speaker 2: The packaging was, but I don't think the juice was green. 242 00:14:34,560 --> 00:14:36,720 Speaker 2: I think they really missed an opportunity. That makes sense. 243 00:14:43,600 --> 00:14:50,080 Speaker 1: We also have a problematic character, a hero. Some would say, 244 00:14:50,120 --> 00:14:55,360 Speaker 1: to introduce you to today, let's go to Seattle. There's 245 00:14:55,440 --> 00:14:59,720 Speaker 1: a retired real estate speculator going by the name of 246 00:15:00,080 --> 00:15:04,800 Speaker 1: and this is his actual name, Gay Mullins. Yeah, your 247 00:15:04,840 --> 00:15:06,080 Speaker 1: parents choose your names. 248 00:15:06,440 --> 00:15:09,120 Speaker 2: Uh, it's sort of a grandpa name. 249 00:15:09,640 --> 00:15:10,880 Speaker 1: It's up there with you know. 250 00:15:10,960 --> 00:15:11,920 Speaker 2: I I have a. 251 00:15:13,400 --> 00:15:16,760 Speaker 1: I had two people in my Tennessee family who were 252 00:15:16,840 --> 00:15:19,640 Speaker 1: named Gaylord. They went by their middle names. 253 00:15:19,760 --> 00:15:22,520 Speaker 2: Gaylord's fancy name. That's for fancy. 254 00:15:22,200 --> 00:15:26,080 Speaker 4: Boys who you know wear cravats and ascots, sometimes at 255 00:15:26,120 --> 00:15:26,520 Speaker 4: the same. 256 00:15:26,400 --> 00:15:30,960 Speaker 1: Times, yes, sometimes both. They they're the type of rock 257 00:15:31,040 --> 00:15:32,600 Speaker 1: two monocles at once. 258 00:15:32,840 --> 00:15:35,760 Speaker 2: Drinking a man julib on the porch on the random. 259 00:15:35,600 --> 00:15:39,160 Speaker 1: Get offended if you just ask him to buy glasses anyway. 260 00:15:39,200 --> 00:15:42,160 Speaker 1: Shout out to the gaylords, Shout out to gay mullins. 261 00:15:42,480 --> 00:15:47,600 Speaker 1: He formed a protest group called get This Old Cola 262 00:15:47,800 --> 00:15:50,120 Speaker 1: Drinkers of America or. 263 00:15:50,440 --> 00:15:51,680 Speaker 3: Or O C D. 264 00:15:53,560 --> 00:15:57,280 Speaker 4: O CD perfect, Yeah there are. 265 00:15:57,840 --> 00:15:58,440 Speaker 2: I'm sorry. 266 00:15:58,480 --> 00:16:00,800 Speaker 4: I don't mean to yuck anybody's young, but this is 267 00:16:00,800 --> 00:16:02,200 Speaker 4: some serious overreaction. 268 00:16:02,400 --> 00:16:05,920 Speaker 1: If you just like, choose your battles, all right. Popeye's v. 269 00:16:06,240 --> 00:16:11,200 Speaker 1: Chick fil A another weirdly off based culture war. 270 00:16:11,880 --> 00:16:13,920 Speaker 4: I walk it back though It's easy for me to 271 00:16:14,000 --> 00:16:17,040 Speaker 4: say that in hindsight. But if I really like coke 272 00:16:17,200 --> 00:16:19,520 Speaker 4: and all of a sudden they said no more coke 273 00:16:19,680 --> 00:16:21,800 Speaker 4: for you, the one that you know and love, I 274 00:16:21,880 --> 00:16:23,280 Speaker 4: might get a little bit out of shape too. And 275 00:16:23,280 --> 00:16:26,200 Speaker 4: it also reminds me of like how George Lucas went 276 00:16:26,240 --> 00:16:28,000 Speaker 4: out of his way to make sure that no one 277 00:16:28,080 --> 00:16:30,280 Speaker 4: could get the. 278 00:16:29,560 --> 00:16:32,480 Speaker 2: Pre original st D Star Wars movies. 279 00:16:32,720 --> 00:16:34,960 Speaker 4: And I think they finally walked that back, but it 280 00:16:35,000 --> 00:16:38,120 Speaker 4: took years and years and years, and people did not 281 00:16:38,440 --> 00:16:41,960 Speaker 4: like that. And it's another good example of somebody in 282 00:16:42,120 --> 00:16:45,760 Speaker 4: charge not knowing what made their thing cool and good 283 00:16:45,800 --> 00:16:46,640 Speaker 4: in the first place. 284 00:16:47,720 --> 00:16:51,360 Speaker 1: That happens pretty often, especially in podcasting. 285 00:16:51,640 --> 00:16:54,480 Speaker 4: It's clearly happening here with this move fast and break 286 00:16:54,480 --> 00:16:57,680 Speaker 4: stuff CEO who can't seem to recognize that he's made 287 00:16:57,720 --> 00:16:58,720 Speaker 4: a horrible mistake. 288 00:16:59,160 --> 00:17:04,639 Speaker 1: And we're also pre widespread internet. So our buddy the 289 00:17:04,720 --> 00:17:10,320 Speaker 1: speculator from Seattle, mister mullins. He sets up a hotline 290 00:17:10,520 --> 00:17:14,200 Speaker 1: where people can call and voice their complaints about New 291 00:17:14,240 --> 00:17:18,800 Speaker 1: Coke or voice their support for the old Cola drinkers 292 00:17:18,920 --> 00:17:23,600 Speaker 1: of America. He was interviewed in so many places, folks, 293 00:17:24,119 --> 00:17:28,919 Speaker 1: He told People Magazine, they meaning Coca Cola, have taken 294 00:17:28,920 --> 00:17:32,960 Speaker 1: away my freedom of choice. It's un American, and a 295 00:17:33,040 --> 00:17:35,679 Speaker 1: lot of people agreed with it. This is what you 296 00:17:35,880 --> 00:17:40,080 Speaker 1: talked about in your workdays, right, this is what you 297 00:17:40,200 --> 00:17:44,080 Speaker 1: talked about on your first dates. Coca Cola was so 298 00:17:44,280 --> 00:17:49,480 Speaker 1: worried that they hired a psychiatrist to get insight on 299 00:17:49,800 --> 00:17:54,840 Speaker 1: what was happening with this consumer response. The psychiatrist they 300 00:17:54,960 --> 00:18:01,119 Speaker 1: hired had to listen to the over fifteen hundred coals 301 00:18:01,160 --> 00:18:05,320 Speaker 1: a day to Coca Cola's official number one eight hundred 302 00:18:05,520 --> 00:18:06,160 Speaker 1: get coke. 303 00:18:06,640 --> 00:18:08,920 Speaker 2: Yeah, that one on its own is a little funny. 304 00:18:09,119 --> 00:18:12,040 Speaker 2: It's like a yeah retros drug dealer hotliners. 305 00:18:12,200 --> 00:18:16,480 Speaker 1: It does sound like it right, And the psychiatrist told 306 00:18:16,520 --> 00:18:21,320 Speaker 1: the top brass of Coca Cola, Hey, these callers sound 307 00:18:21,440 --> 00:18:25,560 Speaker 1: like they are talking about the death of a family member. 308 00:18:25,760 --> 00:18:28,880 Speaker 1: People tried to sue Coca Cola for new coke. 309 00:18:29,440 --> 00:18:32,720 Speaker 4: You know, Ben, I really appreciate you mentioning the whole 310 00:18:32,760 --> 00:18:36,440 Speaker 4: pre internet of it all, because you know how quickly 311 00:18:36,520 --> 00:18:39,199 Speaker 4: the Internet turns on this kind of thing today. This 312 00:18:39,240 --> 00:18:42,480 Speaker 4: would not have lasted a day before they rolled it back, 313 00:18:42,880 --> 00:18:45,959 Speaker 4: or they would have teased it out a little bit 314 00:18:46,000 --> 00:18:48,359 Speaker 4: before they made the swap, and they would have just 315 00:18:48,480 --> 00:18:50,440 Speaker 4: known this is bad and this is not going to 316 00:18:50,480 --> 00:18:53,080 Speaker 4: work for us. But it's so interesting to see the 317 00:18:53,080 --> 00:18:55,320 Speaker 4: way these things play out. And it also makes sense 318 00:18:55,359 --> 00:18:59,680 Speaker 4: that it was thought to have been a success because 319 00:18:59,720 --> 00:19:02,240 Speaker 4: there is delayed reaction because we just don't get that 320 00:19:02,280 --> 00:19:04,800 Speaker 4: instantaneous feedback sands Internet. 321 00:19:05,080 --> 00:19:06,200 Speaker 2: Mm hmmm. Yeah. 322 00:19:06,240 --> 00:19:11,359 Speaker 1: And it's weird because outside of the South of the US, 323 00:19:11,480 --> 00:19:16,879 Speaker 1: outside of the southeastern United States. New coke was doing alright. 324 00:19:17,040 --> 00:19:24,080 Speaker 1: It was a particularly exciting competitor alternative to pepsi in 325 00:19:24,160 --> 00:19:31,720 Speaker 1: the West, specifically the Pacific Northwest. But here's where they misstepped. Now, 326 00:19:32,080 --> 00:19:36,440 Speaker 1: Hating on New Coke became a part of the zeitgeist. 327 00:19:36,480 --> 00:19:38,879 Speaker 1: It was fun to make fun of it. You're on 328 00:19:38,920 --> 00:19:41,080 Speaker 1: the Late Show. You're the host of the Late Show, 329 00:19:41,560 --> 00:19:44,640 Speaker 1: you make fun of new coke, right, and you're at 330 00:19:44,680 --> 00:19:48,760 Speaker 1: the water cooler and you guys bond over making fun 331 00:19:48,800 --> 00:19:52,919 Speaker 1: of New coke. This created a lot of skepticism in 332 00:19:53,080 --> 00:19:59,320 Speaker 1: potential international markets, especially Europe, and a lot of skepticism 333 00:19:59,440 --> 00:20:03,560 Speaker 1: in the man of coke itself. Some of the execs, 334 00:20:03,880 --> 00:20:07,800 Speaker 1: or the ZX as we call them now started to rebel. 335 00:20:09,000 --> 00:20:11,719 Speaker 2: There's a mutiny of bruin. Yeah. 336 00:20:11,840 --> 00:20:16,840 Speaker 1: They were subtly arguing with friends and neighbors to reintroduce 337 00:20:17,040 --> 00:20:21,879 Speaker 1: the old formula of Coca cola just one month after 338 00:20:21,960 --> 00:20:26,320 Speaker 1: the rollout of new coke, and people were also hoarding 339 00:20:26,800 --> 00:20:30,320 Speaker 1: old coke. They were trying to they were trying to 340 00:20:30,480 --> 00:20:35,400 Speaker 1: order it from different companies or different suppliers in different countries. 341 00:20:36,080 --> 00:20:39,760 Speaker 1: Monaco was actually a very popular I don't know why, 342 00:20:40,040 --> 00:20:45,359 Speaker 1: but Monica was actually a very popular stronghold for old coke. 343 00:20:45,640 --> 00:20:46,520 Speaker 2: Yeah and formacy. 344 00:20:46,840 --> 00:20:52,120 Speaker 4: Neville Isdell wrote in a memoir Inside Coca Cola that 345 00:20:52,320 --> 00:20:56,080 Speaker 4: you could feel the tension at HQ, which was fielding 346 00:20:56,160 --> 00:20:58,679 Speaker 4: similar complaints, even from bottlers. 347 00:20:59,000 --> 00:21:01,600 Speaker 2: And I just love the upstairs downstairs of all this, 348 00:21:01,920 --> 00:21:05,600 Speaker 2: who said they were ostracized at their hometown country clubs. 349 00:21:05,800 --> 00:21:08,560 Speaker 1: Not that much downstairs, is it, if you've got. 350 00:21:08,440 --> 00:21:09,480 Speaker 3: A country club. 351 00:21:09,720 --> 00:21:11,760 Speaker 2: Yeah, no, it's pretty much all upstairs. 352 00:21:12,280 --> 00:21:14,840 Speaker 4: One of our favorite quotes, Ben, that you found comes 353 00:21:14,840 --> 00:21:18,439 Speaker 4: from a hero of the day and Coke freedom fighter, 354 00:21:18,520 --> 00:21:22,119 Speaker 4: Gay Mullins, again a lead figure in the Battle of 355 00:21:22,200 --> 00:21:25,280 Speaker 4: New Cooke, who told reporters that he'd been planning to 356 00:21:25,320 --> 00:21:28,000 Speaker 4: move to Costa Rica before all of this went down. 357 00:21:28,880 --> 00:21:29,280 Speaker 1: Crazy. 358 00:21:29,359 --> 00:21:33,119 Speaker 4: He said, and we're quoting here, Ben, the Declaration of 359 00:21:33,160 --> 00:21:37,680 Speaker 4: Independence and the Revolutionary War occurred because of taxation, without representation, 360 00:21:38,000 --> 00:21:40,360 Speaker 4: there was no freedom of choice. We went to war 361 00:21:40,480 --> 00:21:44,120 Speaker 4: to help England because another country was impinging on their 362 00:21:44,119 --> 00:21:47,760 Speaker 4: freedom of choice. I feel that this is a battle 363 00:21:47,880 --> 00:21:49,080 Speaker 4: of that magnitude. 364 00:21:49,359 --> 00:21:52,400 Speaker 2: Yeah, I don't know about that, mister Mullins. 365 00:21:52,880 --> 00:21:55,840 Speaker 4: I appreciate your passion, but maybe you could take that 366 00:21:56,040 --> 00:21:59,000 Speaker 4: energy and put it into something that like matters. 367 00:21:58,880 --> 00:22:04,119 Speaker 1: Yeah, like library or public education in Costa Rica. 368 00:22:04,440 --> 00:22:06,919 Speaker 4: This guy can really make a difference if he just 369 00:22:06,960 --> 00:22:10,239 Speaker 4: got his priority straight. Again, I know, hindsight and all 370 00:22:10,280 --> 00:22:10,520 Speaker 4: of that. 371 00:22:10,640 --> 00:22:12,800 Speaker 1: Everybody's got their thing, you know what I mean. 372 00:22:13,880 --> 00:22:18,119 Speaker 4: But there was this represented. This was not a minority voice. 373 00:22:18,480 --> 00:22:23,159 Speaker 4: No no, no, It really did start becoming an absolute 374 00:22:23,720 --> 00:22:26,800 Speaker 4: embarrassing fiasco for the Coca Cola Company. 375 00:22:26,920 --> 00:22:30,679 Speaker 1: Oh yeah, and our buddy Mullins is surfing the outcry 376 00:22:30,840 --> 00:22:34,119 Speaker 1: right at the crest of the wave. We have to 377 00:22:34,160 --> 00:22:38,160 Speaker 1: remember that, as you said, Noel, there were a lot 378 00:22:38,200 --> 00:22:43,600 Speaker 1: of ongoing lawsuits, especially from those third party bottlers who 379 00:22:43,800 --> 00:22:48,720 Speaker 1: remained pretty pod about having to make diet coke in 380 00:22:48,760 --> 00:22:53,280 Speaker 1: the first place. So with all this public backlash, Coca 381 00:22:53,280 --> 00:22:58,000 Speaker 1: Cola Company revers his course and they say, hey, everybody, 382 00:22:58,880 --> 00:23:03,440 Speaker 1: we're doing a conference. It's July eleventh, nineteen eighty five. 383 00:23:03,600 --> 00:23:08,080 Speaker 1: We're bringing back the original formula of Coca Cola. This 384 00:23:08,200 --> 00:23:12,879 Speaker 1: is just seventy nine days after the introduction of new coke, 385 00:23:13,400 --> 00:23:18,359 Speaker 1: and they still made this new formulation. They just called 386 00:23:18,400 --> 00:23:22,560 Speaker 1: it coke. Then starting in nineteen ninety they called it 387 00:23:22,640 --> 00:23:28,960 Speaker 1: coke two. But the returning purportedly original formula was called 388 00:23:29,080 --> 00:23:33,960 Speaker 1: Coca Cola Classic. Here's here's the thing, guys, that old 389 00:23:34,119 --> 00:23:40,520 Speaker 1: Coke returning Coca Cola Classic was indeed not the old Coke. 390 00:23:40,920 --> 00:23:45,200 Speaker 1: Give us a sound q Max, the conspiracies begin. 391 00:23:45,840 --> 00:23:47,879 Speaker 4: I mean there's part of me that all along the 392 00:23:47,920 --> 00:23:50,560 Speaker 4: way I was thinking, I mean, it's just it doesn't 393 00:23:50,600 --> 00:23:54,600 Speaker 4: seem like very practical. But like, what if they did 394 00:23:54,640 --> 00:23:59,680 Speaker 4: this whole thing just to create a renewed surge of 395 00:23:59,720 --> 00:24:03,000 Speaker 4: aiation when they gave the people back what they wanted 396 00:24:03,040 --> 00:24:04,160 Speaker 4: in the first place. 397 00:24:04,080 --> 00:24:06,399 Speaker 1: One of the most popular conspiracy theories. 398 00:24:06,560 --> 00:24:09,159 Speaker 4: Yeah, and rebranded it as Coca Cola Classic, which is 399 00:24:09,200 --> 00:24:10,760 Speaker 4: still what it's known as today. 400 00:24:11,600 --> 00:24:12,320 Speaker 1: That is true. 401 00:24:12,440 --> 00:24:14,159 Speaker 4: Yeah, Yeah, I think that's true. I think it's on 402 00:24:14,240 --> 00:24:16,119 Speaker 4: the on the can as Coke Classic. 403 00:24:16,320 --> 00:24:16,600 Speaker 3: Yeah. 404 00:24:16,720 --> 00:24:21,280 Speaker 1: I only learned the phrase calling it the unleaded from 405 00:24:21,359 --> 00:24:25,679 Speaker 1: my dad, who would uh if he was partying, because 406 00:24:25,720 --> 00:24:32,280 Speaker 1: he never was a traditional partier, so his idea of 407 00:24:32,359 --> 00:24:36,280 Speaker 1: a big wild night out would to be drinking an 408 00:24:36,400 --> 00:24:41,280 Speaker 1: unleaded Coca Cola, which meant not diet, not zero. Anyway, 409 00:24:42,560 --> 00:24:47,679 Speaker 1: this is the truth. The pre New Coke coke was 410 00:24:47,760 --> 00:24:51,160 Speaker 1: made with cane sugar, which is why Mexican coke always 411 00:24:51,200 --> 00:24:55,840 Speaker 1: tastes better, right, But the new quote unquote old coke 412 00:24:56,560 --> 00:25:00,000 Speaker 1: was now made not with caine sugar, but with high 413 00:25:00,160 --> 00:25:05,800 Speaker 1: fructose corn syrup, and man, Big Sugar was pissed off. 414 00:25:05,960 --> 00:25:07,080 Speaker 1: They were super mad. 415 00:25:07,320 --> 00:25:09,520 Speaker 4: Yeah, and then this had to have been a business decision, 416 00:25:09,760 --> 00:25:14,399 Speaker 4: you know, to get around dependence on that industry. They 417 00:25:14,480 --> 00:25:17,119 Speaker 4: launched their own campaign arguing that this new stuff was 418 00:25:17,160 --> 00:25:22,800 Speaker 4: absolutely not the real thing. The Sugar Association in Washington, 419 00:25:22,880 --> 00:25:26,679 Speaker 4: DC a lobbying group, of course, for the beat and 420 00:25:26,800 --> 00:25:29,159 Speaker 4: cane sugar industry. I love that they're wrapped up and 421 00:25:29,200 --> 00:25:34,119 Speaker 4: won poor beet sugar. Poor nobody talks about beat sugar. 422 00:25:34,400 --> 00:25:36,280 Speaker 4: But apparently they're rolled up in that lobby as well. 423 00:25:36,720 --> 00:25:38,680 Speaker 4: They took out a full page add of multiple full 424 00:25:38,680 --> 00:25:42,040 Speaker 4: page ads in national newspapers that read the following, ben, 425 00:25:42,080 --> 00:25:43,600 Speaker 4: you found this and give it to us. 426 00:25:44,000 --> 00:25:47,560 Speaker 1: The Old Cola Drinks of America is an organization that 427 00:25:47,680 --> 00:25:51,880 Speaker 1: monitors consumer responses to soft drinks and other products. Out 428 00:25:51,920 --> 00:25:55,200 Speaker 1: of July thirty first press conference, they turned their noses 429 00:25:55,280 --> 00:25:58,359 Speaker 1: up at Classic coke because it is sweetened with a 430 00:25:58,480 --> 00:26:03,200 Speaker 1: cheaper sweetener, corn syrup instead of sugar. 431 00:26:03,440 --> 00:26:07,640 Speaker 4: America's sweetener, sugar, and boy oh boy, don't even get 432 00:26:07,680 --> 00:26:11,879 Speaker 4: us started on the corruption and horrific. 433 00:26:11,640 --> 00:26:13,720 Speaker 2: History the sugar industry. 434 00:26:13,800 --> 00:26:17,600 Speaker 4: Do check out the podcast Big Sugar, an exploration of 435 00:26:17,880 --> 00:26:22,800 Speaker 4: the history and very fraught and problematic presence of the 436 00:26:22,840 --> 00:26:24,720 Speaker 4: sugar industry by Celeste Hedley. 437 00:26:25,119 --> 00:26:26,800 Speaker 5: Also to jump in here real quick. 438 00:26:27,240 --> 00:26:31,440 Speaker 6: Uh, since sugar Beet's gotta caught a stray there, sugar beets. 439 00:26:31,480 --> 00:26:35,600 Speaker 6: According to sugar dot org actual website, sugar beats the 440 00:26:35,640 --> 00:26:43,280 Speaker 6: coup of fifty total sugar produce in the United States. 441 00:26:43,160 --> 00:26:47,879 Speaker 2: Phones. He drops in the knowledge just for you. 442 00:26:48,080 --> 00:26:54,840 Speaker 4: So good, there we go, No way, great everybody, Okay, 443 00:26:55,280 --> 00:26:55,880 Speaker 4: great job. 444 00:26:56,040 --> 00:26:59,720 Speaker 2: I'm sorry for those strays. Beat Sugar, I'm not so. 445 00:27:00,560 --> 00:27:01,800 Speaker 2: I do love a roasted beat. 446 00:27:02,520 --> 00:27:04,959 Speaker 5: Beats are amazing. It's a great scene in start at 447 00:27:05,160 --> 00:27:07,280 Speaker 5: fifth nine about beats. 448 00:27:07,640 --> 00:27:11,159 Speaker 1: I have a different relationship with them because for a 449 00:27:11,240 --> 00:27:16,280 Speaker 1: time in Central America, I could only afford rama latches, 450 00:27:16,720 --> 00:27:17,639 Speaker 1: the can the beats. 451 00:27:17,720 --> 00:27:19,320 Speaker 2: Oh that is it awful. That is not how you 452 00:27:19,359 --> 00:27:21,639 Speaker 2: get a relationship with beats. 453 00:27:21,840 --> 00:27:25,159 Speaker 1: Yeah, yeah, Well, we'll repair the reputation one day. I 454 00:27:25,200 --> 00:27:30,400 Speaker 1: hope they quote Big Sugar the Sugar Association, excuse us. 455 00:27:31,119 --> 00:27:35,720 Speaker 1: They quote Gabe Mullins saying, this is not the original formula, 456 00:27:36,119 --> 00:27:40,520 Speaker 1: This is not the coke of my youth. They were right. 457 00:27:40,840 --> 00:27:44,960 Speaker 1: For ninety four years. Coca Cola unleaded was in fact 458 00:27:45,000 --> 00:27:48,000 Speaker 1: the real thing. It was sweetened with cane sugar. As 459 00:27:48,040 --> 00:27:52,480 Speaker 1: we said, it was trusted across the world. But five 460 00:27:52,760 --> 00:27:57,399 Speaker 1: years ago, says the Sugar Association in these full page ads, 461 00:27:57,800 --> 00:28:04,359 Speaker 1: Coca Cola began quietly changing its formula five years ago, 462 00:28:04,560 --> 00:28:11,200 Speaker 1: astute listeners, way before this big reveal of new coke, 463 00:28:11,359 --> 00:28:16,600 Speaker 1: that the issue was that Gabe Mullins, despite being sort 464 00:28:16,640 --> 00:28:21,200 Speaker 1: of the point man of the protest against new coke, 465 00:28:21,600 --> 00:28:26,919 Speaker 1: he did not initially reveal that drinking old Coca Cola 466 00:28:27,400 --> 00:28:30,719 Speaker 1: had made him physically ill for a number of years. 467 00:28:30,760 --> 00:28:35,760 Speaker 1: He first said, maybe I'm getting older. But it seemed 468 00:28:35,800 --> 00:28:39,800 Speaker 1: whatever had changed about the old coke formula prior to 469 00:28:39,880 --> 00:28:45,080 Speaker 1: the new coke rollout was the culprit. Reporters learned there 470 00:28:45,160 --> 00:28:49,760 Speaker 1: was a secret switcheroo with the old stuff, and also 471 00:28:50,920 --> 00:28:55,560 Speaker 1: our guy, Gay Mullins, Our man Mullins, as the sugar 472 00:28:55,600 --> 00:28:58,760 Speaker 1: boys told him, turned out to be not so much 473 00:28:58,800 --> 00:29:02,040 Speaker 1: of a conscientious subjector not so much of a hero. 474 00:29:02,680 --> 00:29:04,520 Speaker 1: He was a grifter. Rule. 475 00:29:11,400 --> 00:29:15,080 Speaker 4: Yeah, Yeah, our man Mullins wasn't the hero that we 476 00:29:15,120 --> 00:29:16,000 Speaker 4: made him out to being. 477 00:29:16,000 --> 00:29:18,200 Speaker 2: We're doing a little bit of a twist ending here. 478 00:29:18,480 --> 00:29:20,920 Speaker 4: It turns out his Old Cold Drinkers of America was 479 00:29:20,960 --> 00:29:23,640 Speaker 4: in fact a bit of a cash grab. He'd hoped 480 00:29:23,680 --> 00:29:26,960 Speaker 4: to cash in on the culture war. It does make 481 00:29:27,000 --> 00:29:29,280 Speaker 4: a lot of these really over the top statements start 482 00:29:29,280 --> 00:29:32,320 Speaker 4: to click a little more now in retrospect. By getting 483 00:29:32,360 --> 00:29:35,400 Speaker 4: either Pepsi, Coca Cola, or Big Sugar to pay him 484 00:29:35,400 --> 00:29:39,400 Speaker 4: off shut him up. Heck, he even privately asked Coke 485 00:29:39,480 --> 00:29:43,240 Speaker 4: to pay him two hundred grand to endorse New Old 486 00:29:43,320 --> 00:29:46,800 Speaker 4: Coke Make your Head Spent when it rolled out, and 487 00:29:46,800 --> 00:29:50,080 Speaker 4: they of course declined. When he realized that this was 488 00:29:50,120 --> 00:29:52,560 Speaker 4: not going to be a payday for him, he kind 489 00:29:52,560 --> 00:29:56,720 Speaker 4: of lost interest and the public outcry kind of faded away, 490 00:29:56,880 --> 00:29:58,719 Speaker 4: So it would seem, you know, I was sort of 491 00:29:58,960 --> 00:30:01,160 Speaker 4: in the moment just being like, who are these people? 492 00:30:01,200 --> 00:30:03,760 Speaker 4: And I think now the question maybe remains, who are 493 00:30:03,800 --> 00:30:09,240 Speaker 4: these people? Was this outcry entirely manufactured or was there 494 00:30:09,320 --> 00:30:15,040 Speaker 4: some actual, you know, humans that were genuinely upset about this? 495 00:30:15,440 --> 00:30:19,640 Speaker 1: There were actual people who were actually upset but they 496 00:30:19,760 --> 00:30:26,680 Speaker 1: were empowered, radicalized, and their complaints is ascerbated by what 497 00:30:26,720 --> 00:30:29,200 Speaker 1: we call astroturfing campaigns. 498 00:30:29,600 --> 00:30:32,560 Speaker 4: So remind us the non conspiracy listeners in the crowd 499 00:30:32,600 --> 00:30:34,200 Speaker 4: what astroturfing means. 500 00:30:34,560 --> 00:30:42,200 Speaker 1: So astroturfing, excellent question is when a powerful organization attempts 501 00:30:42,280 --> 00:30:51,840 Speaker 1: to disguise itself as an organic grassroots movement. So like recycling, right, yeah, 502 00:30:52,000 --> 00:30:57,440 Speaker 1: check out our episodes on that. So astro turf versus grassroots. 503 00:30:57,840 --> 00:30:58,800 Speaker 1: That's the etymology. 504 00:30:58,960 --> 00:31:00,680 Speaker 4: It has a lot in common with the idea of 505 00:31:00,680 --> 00:31:04,400 Speaker 4: crisis acting, and like flag attacks, it's sort of anything 506 00:31:04,440 --> 00:31:10,040 Speaker 4: that's done with the intent to deceive the public. I 507 00:31:10,080 --> 00:31:15,280 Speaker 4: believe into into thinking that there's a real, actual organic 508 00:31:15,520 --> 00:31:18,200 Speaker 4: on the ground response to something, but it is in 509 00:31:18,240 --> 00:31:23,560 Speaker 4: fact created for the benefit of the organization that it seems. 510 00:31:23,240 --> 00:31:26,080 Speaker 2: To be opposing. In some ways, it's very. 511 00:31:26,840 --> 00:31:33,640 Speaker 1: Or for the obscured proxy benefit of a larger corporate power. 512 00:31:33,920 --> 00:31:37,520 Speaker 1: Like a lot of like a lot of maybe land 513 00:31:37,640 --> 00:31:42,480 Speaker 1: rights protest that seemed to be organic will ultimately be 514 00:31:43,680 --> 00:31:49,240 Speaker 1: sponsored and bankrolled by large corporations that want to conduct 515 00:31:49,640 --> 00:31:55,720 Speaker 1: resource extraction without environmental regulation. That happens all the time 516 00:31:55,920 --> 00:31:58,240 Speaker 1: in the United States and like you were saying, no, 517 00:31:59,360 --> 00:32:04,040 Speaker 1: our buddy y A mullens his grift doesn't work, so 518 00:32:04,120 --> 00:32:09,760 Speaker 1: he cancels massive planned protests without the support of Old 519 00:32:09,880 --> 00:32:14,760 Speaker 1: Cola Drinkers of America and similar other grifts, The public 520 00:32:14,800 --> 00:32:19,680 Speaker 1: outcry starts to fade away, and New Coke limp saw 521 00:32:19,760 --> 00:32:23,200 Speaker 1: it in one form or one name or another until 522 00:32:23,240 --> 00:32:28,200 Speaker 1: it is finally discontinued in July of two thousand and two. 523 00:32:28,520 --> 00:32:30,920 Speaker 2: I had no idea. 524 00:32:32,080 --> 00:32:34,480 Speaker 3: That log Yeah, dude, I had no idea. 525 00:32:34,760 --> 00:32:38,280 Speaker 2: That's wild. We know that. 526 00:32:38,640 --> 00:32:42,400 Speaker 1: In the wake of the death of New Coke Rip, 527 00:32:43,640 --> 00:32:48,920 Speaker 1: multiple conspiracy theories proliferated. Now no Yeti's one of our 528 00:32:49,320 --> 00:32:54,800 Speaker 1: favorite ones. It's the idea that Coke intentionally changed the 529 00:32:54,880 --> 00:32:59,120 Speaker 1: formula because they were losing to Pepsi and they always 530 00:32:59,280 --> 00:33:02,440 Speaker 1: planned to bring back Coca Cola Classic. 531 00:33:02,480 --> 00:33:04,000 Speaker 2: It just seems so risky. 532 00:33:04,120 --> 00:33:07,040 Speaker 4: It seems so risky, and like a lot of conspiracies 533 00:33:07,080 --> 00:33:12,080 Speaker 4: that are sort of easily debunked. Usually if there's like 534 00:33:12,120 --> 00:33:14,920 Speaker 4: this real circuitous route to get to a thing that 535 00:33:15,000 --> 00:33:19,240 Speaker 4: involves all kinds of moving parts, typically the the what 536 00:33:19,400 --> 00:33:23,719 Speaker 4: is it Rockham's razor of it all, like it just 537 00:33:23,840 --> 00:33:26,960 Speaker 4: doesn't really lend itself to being the way one would 538 00:33:27,000 --> 00:33:29,840 Speaker 4: go about accomplishing a goal like that, you know. 539 00:33:29,960 --> 00:33:33,560 Speaker 1: Right right, Like if there is some sort of Illuminati, 540 00:33:33,840 --> 00:33:36,080 Speaker 1: and there are a lot of cabals, but if there 541 00:33:36,160 --> 00:33:42,000 Speaker 1: is some sort of conspiratorial group of secret, very powerful people, 542 00:33:42,480 --> 00:33:46,240 Speaker 1: I really doubt any of them look around in their 543 00:33:46,320 --> 00:33:50,280 Speaker 1: avatoirs or in their boardrooms and say, you know what 544 00:33:50,320 --> 00:33:54,440 Speaker 1: I love about this plan. I love how fing complicated 545 00:33:54,480 --> 00:33:58,760 Speaker 1: it is. I love how we have multiple opportunities for 546 00:33:58,840 --> 00:34:03,320 Speaker 1: this plan to face. You guys know, I love mouse Trap, 547 00:34:03,600 --> 00:34:05,040 Speaker 1: the board game. 548 00:34:06,080 --> 00:34:08,160 Speaker 4: I always just like triggering the trap. I don't think 549 00:34:08,200 --> 00:34:10,200 Speaker 4: I ever played I don't think I ever played the 550 00:34:10,200 --> 00:34:11,200 Speaker 4: game properly. 551 00:34:10,920 --> 00:34:13,440 Speaker 1: Reason and play the game. I don't think people really 552 00:34:14,320 --> 00:34:16,800 Speaker 1: play that game as like a tabletop RP. 553 00:34:17,040 --> 00:34:19,840 Speaker 6: You played it before. The game is not very fun. 554 00:34:19,960 --> 00:34:21,879 Speaker 6: And the problem the game is you try to play 555 00:34:21,880 --> 00:34:23,000 Speaker 6: it and you actually bump the board. 556 00:34:23,080 --> 00:34:27,359 Speaker 3: You just trigger off the Yeah, yeah, yeah. 557 00:34:27,440 --> 00:34:31,399 Speaker 1: We we also know there are other conspiracy theories, one 558 00:34:31,440 --> 00:34:35,960 Speaker 1: of which would be that Coca Cola designed New Coke 559 00:34:37,320 --> 00:34:42,040 Speaker 1: to fail as a way to cover up that earlier 560 00:34:42,160 --> 00:34:46,320 Speaker 1: shift from sugar to high fructose corn syrup. And before 561 00:34:46,360 --> 00:34:51,080 Speaker 1: we get to our third conspiracy here, Please everybody, do 562 00:34:51,280 --> 00:34:53,360 Speaker 1: check out stuff they don't want you to know. Is 563 00:34:53,600 --> 00:34:59,439 Speaker 1: episode on America's Addiction to corn and no, you found 564 00:34:59,520 --> 00:35:03,000 Speaker 1: some hf CS facts for us. 565 00:35:02,840 --> 00:35:05,799 Speaker 4: Well, I don't know, having a hard time parsing it out, 566 00:35:05,920 --> 00:35:10,800 Speaker 4: like it does seem that, you know, consuming too much sugar, 567 00:35:11,360 --> 00:35:14,480 Speaker 4: whether it's HFCs or you know, actual sugar which they 568 00:35:14,560 --> 00:35:18,200 Speaker 4: call added sugar, can lead to obviously excessive weight gain, 569 00:35:18,719 --> 00:35:26,480 Speaker 4: potential for diabetes, you know, empty calories, dental problems, et cetera, 570 00:35:26,600 --> 00:35:32,600 Speaker 4: cardiovascular disease, and excessive intake of fryctose from hyprotose corn 571 00:35:32,640 --> 00:35:36,480 Speaker 4: syrup or added sugars can increase liver fat, can lead 572 00:35:36,480 --> 00:35:40,960 Speaker 4: to things like fatty liver, can raise triglycerides in the body, 573 00:35:41,560 --> 00:35:46,239 Speaker 4: and can also contribute to things like insulin resistance. And 574 00:35:46,480 --> 00:35:49,319 Speaker 4: I think that the issue with hyrictose corn syrup is 575 00:35:49,320 --> 00:35:56,239 Speaker 4: that it's just like really potent, and it's almost like 576 00:35:56,320 --> 00:35:58,719 Speaker 4: if you're just consuming that on the regular, it's a 577 00:35:58,760 --> 00:36:00,680 Speaker 4: hell of a lot worse. And say you're just getting 578 00:36:00,680 --> 00:36:04,439 Speaker 4: normal organic sugars from like fruits, you know, and things 579 00:36:04,480 --> 00:36:09,480 Speaker 4: like that, so annie overly sugary or like sugar flavored beverages, 580 00:36:09,560 --> 00:36:11,160 Speaker 4: like sort of like putting a little sugar in your 581 00:36:11,160 --> 00:36:14,840 Speaker 4: coffee or whatever. I actually, my godmother was telling me 582 00:36:14,920 --> 00:36:18,440 Speaker 4: that her doctor, when she asked, should I what fault sweetener? 583 00:36:18,480 --> 00:36:21,600 Speaker 4: Should I use? Artificial sweeteners? Should I use? The doctor 584 00:36:21,640 --> 00:36:25,600 Speaker 4: actually recommended just using regular sugar. So there's even a 585 00:36:25,600 --> 00:36:27,480 Speaker 4: whole we should do this stuff that I want you 586 00:36:27,560 --> 00:36:31,960 Speaker 4: to know sometime all of the various conspiracies around artificial sweeteners. 587 00:36:32,920 --> 00:36:35,520 Speaker 4: But I was interested to hear that the doctor recommended just, 588 00:36:35,760 --> 00:36:40,160 Speaker 4: you know, moderate use of regular, regular, regular sugar. 589 00:36:40,600 --> 00:36:45,640 Speaker 1: Yeah, fructose metabolizes differently. Please check check out our earlier 590 00:36:45,680 --> 00:36:49,640 Speaker 1: episode how corn took over America back from I want 591 00:36:49,640 --> 00:36:50,879 Speaker 1: to say twenty twenty three. 592 00:36:51,120 --> 00:36:53,120 Speaker 4: But well, and we have to think about the behind 593 00:36:53,120 --> 00:36:55,719 Speaker 4: the scenes pivot of like what it means for a 594 00:36:55,760 --> 00:36:59,160 Speaker 4: big corporation like Coke to pivot to corn syrup away 595 00:36:59,200 --> 00:37:01,560 Speaker 4: from being imbedded sugar. 596 00:37:01,239 --> 00:37:04,160 Speaker 1: And hundreds of millions of dollars big sugar. 597 00:37:04,360 --> 00:37:04,960 Speaker 2: So pissed. 598 00:37:05,160 --> 00:37:07,520 Speaker 4: Yeah, but I'm saying like they had a reason because 599 00:37:07,560 --> 00:37:11,080 Speaker 4: it was more cost effective for them, and that also 600 00:37:11,239 --> 00:37:15,640 Speaker 4: led to this increased reliance on corn based products. 601 00:37:15,640 --> 00:37:17,239 Speaker 2: And then of course we've got ethanol and things. 602 00:37:17,280 --> 00:37:20,680 Speaker 1: Of course, we have ethanol and flex fuel, and we 603 00:37:20,760 --> 00:37:25,759 Speaker 1: also have a third conspiracy around this bizarre saga of 604 00:37:25,960 --> 00:37:29,960 Speaker 1: new coke. There are people now who will tell you 605 00:37:30,000 --> 00:37:34,759 Speaker 1: with a straight face that it was actually a move 606 00:37:35,000 --> 00:37:38,360 Speaker 1: to get rid of all the Coca derivatives and to 607 00:37:38,480 --> 00:37:44,800 Speaker 1: swash the DEA under the Reagan administration's heightened war on drugs. 608 00:37:44,800 --> 00:37:48,879 Speaker 1: So we talked plausible. Well, no, you mentioned in our 609 00:37:48,960 --> 00:37:55,840 Speaker 1: first leader here that there is a processing mechanism with 610 00:37:56,000 --> 00:38:00,920 Speaker 1: Coca Cola today that will take out all the cocaine 611 00:38:01,280 --> 00:38:03,560 Speaker 1: of the coca plant, right, yeah. 612 00:38:03,520 --> 00:38:06,040 Speaker 4: Ben, And actually after the fact, when we finished recording 613 00:38:06,080 --> 00:38:08,759 Speaker 4: the episode, dug around a little bit and found the 614 00:38:08,840 --> 00:38:12,120 Speaker 4: article that I was thinking of. Coca Cola produced as 615 00:38:12,360 --> 00:38:17,640 Speaker 4: three billion dollars worth of pure cocaine every single year 616 00:38:17,960 --> 00:38:21,880 Speaker 4: that gets processed extracted from you know, the product that 617 00:38:21,880 --> 00:38:23,799 Speaker 4: they end up using to make the drink, and then 618 00:38:23,920 --> 00:38:30,680 Speaker 4: it is chipped to a massive pharmaceutical manufacturing company that 619 00:38:30,840 --> 00:38:33,000 Speaker 4: uses it for topical anesthesia. 620 00:38:33,640 --> 00:38:38,040 Speaker 1: All right, that makes sense, And none of these conspiracies 621 00:38:38,120 --> 00:38:42,160 Speaker 1: can be conclusively proven. In fact, a lot of these 622 00:38:42,200 --> 00:38:46,600 Speaker 1: theories and similar theories can be debunked pretty easily. But 623 00:38:46,640 --> 00:38:50,000 Speaker 1: They're still fun to think about. This is the end 624 00:38:50,120 --> 00:38:52,399 Speaker 1: of the saga. What we can tell you is this 625 00:38:52,880 --> 00:38:56,200 Speaker 1: New Coke's failure was due to a number of factors, 626 00:38:56,960 --> 00:39:01,360 Speaker 1: but it genuinely seems the primary issue of that failure 627 00:39:01,520 --> 00:39:05,839 Speaker 1: was not taste. It was cultural identity. No people were 628 00:39:05,920 --> 00:39:09,440 Speaker 1: ready to lash out at something, and this new spin 629 00:39:09,640 --> 00:39:14,640 Speaker 1: on their beloved nostalgia ridden sugary standby just happened to 630 00:39:14,640 --> 00:39:18,319 Speaker 1: be in the right place at the wrong or the 631 00:39:18,360 --> 00:39:21,160 Speaker 1: perfect tide, you know what I mean, something to get 632 00:39:21,200 --> 00:39:21,640 Speaker 1: mad at. 633 00:39:22,040 --> 00:39:25,520 Speaker 4: Oh gosh, yeah, people love flexing righteous indignation. 634 00:39:26,239 --> 00:39:28,280 Speaker 2: Ben, I love this fact that you found. 635 00:39:28,440 --> 00:39:32,120 Speaker 4: If we're wrapping up and talking about New Coke for 636 00:39:32,200 --> 00:39:36,439 Speaker 4: a new generation and the nostalgia play of it all 637 00:39:36,480 --> 00:39:39,840 Speaker 4: and like the big business of nostalgia. On May twenty first, 638 00:39:39,880 --> 00:39:43,080 Speaker 4: in twenty nineteen, Coke Coal Company announced that they were 639 00:39:43,120 --> 00:39:47,080 Speaker 4: going to reissue or do a special drop of New 640 00:39:47,160 --> 00:39:51,320 Speaker 4: Coke as a tie in for the very nostalgia driven 641 00:39:51,440 --> 00:39:52,759 Speaker 4: Netflix series Stranger Thing. 642 00:39:53,239 --> 00:39:56,920 Speaker 1: That is correct, and some of us may remember, if 643 00:39:56,960 --> 00:40:00,520 Speaker 1: you're a Stranger Things fan, some of us may remember, 644 00:40:01,360 --> 00:40:04,480 Speaker 1: there's a moment where I think it's the character Dustin 645 00:40:05,200 --> 00:40:08,959 Speaker 1: who drinks a new coke and says I think it's good. 646 00:40:09,280 --> 00:40:12,680 Speaker 1: I don't think it's that bad, and his whole crew goes, 647 00:40:12,800 --> 00:40:18,400 Speaker 1: what the heck is here? Get it out here. Yeah. 648 00:40:18,480 --> 00:40:22,040 Speaker 1: We also know, as we're wrapping up, that Coca Cola 649 00:40:22,239 --> 00:40:25,400 Speaker 1: does clean pennies due to phosphoric acid. 650 00:40:25,680 --> 00:40:28,880 Speaker 4: Well, it'll also dissolve corrosion off of your battery terminals. 651 00:40:29,080 --> 00:40:30,080 Speaker 2: And that is true. 652 00:40:30,520 --> 00:40:33,480 Speaker 3: Oh, well done, Yeah, that is true. 653 00:40:33,520 --> 00:40:35,400 Speaker 2: Did you ever have to do that? I have had that. 654 00:40:35,440 --> 00:40:37,160 Speaker 4: I have done that before, and it works like a 655 00:40:37,239 --> 00:40:40,040 Speaker 4: charm and it's real satisfying to watch it is. 656 00:40:40,200 --> 00:40:44,160 Speaker 1: It's a cool science experiment at home. We also know that, 657 00:40:44,760 --> 00:40:49,440 Speaker 1: to be fair, folks, if you're hearing about this saga 658 00:40:49,719 --> 00:40:55,880 Speaker 1: and you're worried about the Coca Cola company, don't just 659 00:40:56,160 --> 00:40:59,799 Speaker 1: don't worry about them. They own way more brands than 660 00:40:59,840 --> 00:41:05,880 Speaker 1: you might imagine. They control soft drinks, water, sports drinks, coffee, tea, juice, 661 00:41:06,040 --> 00:41:11,760 Speaker 1: even dairy products. Coca Cola is all up in your refrigerator. 662 00:41:11,880 --> 00:41:14,480 Speaker 4: I think they even not that recently, but in the 663 00:41:14,520 --> 00:41:19,120 Speaker 4: last five years acquired Topo Chico, which is a delightful 664 00:41:19,400 --> 00:41:22,280 Speaker 4: mineral water that for a long time felt a little 665 00:41:22,280 --> 00:41:26,000 Speaker 4: more regional and kind of special. But it's another good 666 00:41:26,000 --> 00:41:28,360 Speaker 4: example of a giant corporation, sort of like the micro 667 00:41:28,440 --> 00:41:31,920 Speaker 4: breweries acquired by bush Mills, still keeping the old school 668 00:41:31,960 --> 00:41:34,120 Speaker 4: packaging and not making a big show of the fact 669 00:41:34,160 --> 00:41:36,080 Speaker 4: that they acquired it. 670 00:41:36,080 --> 00:41:37,920 Speaker 2: It just all of a sudden becomes more available. 671 00:41:38,239 --> 00:41:42,000 Speaker 1: Yeah, they own Sprite, They own Fanta, which I think 672 00:41:42,080 --> 00:41:45,239 Speaker 1: should be an episode in its own right. 673 00:41:45,520 --> 00:41:46,960 Speaker 2: We've talked about Fanta, I believe. 674 00:41:47,040 --> 00:41:48,920 Speaker 4: I don't know if it was as I mentioned in 675 00:41:48,920 --> 00:41:50,880 Speaker 4: another episode, but we talked about the apple scraps in 676 00:41:50,920 --> 00:41:52,560 Speaker 4: the wartime of wait. 677 00:41:52,480 --> 00:41:55,480 Speaker 1: For an episode in its own Reich. 678 00:41:56,320 --> 00:42:01,640 Speaker 4: Oh that's right, Yeah, do dig through the archives. I'm 679 00:42:01,680 --> 00:42:03,920 Speaker 4: certain that we've done something about the history of fantas 680 00:42:04,000 --> 00:42:04,640 Speaker 4: super interesting. 681 00:42:05,000 --> 00:42:09,040 Speaker 1: Absolutely, and folks, thank you so much for tuning in. 682 00:42:09,320 --> 00:42:13,839 Speaker 1: We are big fans of soda in particular. We are 683 00:42:14,280 --> 00:42:19,560 Speaker 1: big supporters of learning hidden history. And you know what, 684 00:42:20,560 --> 00:42:23,480 Speaker 1: I was looking back and I asked my parents if 685 00:42:23,480 --> 00:42:26,920 Speaker 1: they had ever tried a new coke and they said 686 00:42:27,400 --> 00:42:28,040 Speaker 1: they did. 687 00:42:28,480 --> 00:42:29,360 Speaker 2: It was too. 688 00:42:29,200 --> 00:42:35,120 Speaker 1: Sweet, but it was a culture war. Here endeth the Saka. 689 00:42:35,280 --> 00:42:38,640 Speaker 1: We can't wait for your input, folks. Please do check 690 00:42:38,680 --> 00:42:43,759 Speaker 1: out our earlier episode on discontinued sodas throughout history and 691 00:42:43,880 --> 00:42:47,839 Speaker 1: big big thanks to our super producer, mister Max new 692 00:42:47,960 --> 00:42:51,799 Speaker 1: Coke Williams, Max Nolan and I are going to lie 693 00:42:51,840 --> 00:42:55,640 Speaker 1: about you every time you're not around. We're gonna say 694 00:42:55,960 --> 00:42:59,719 Speaker 1: the only soda that Max drinks is Vintage New Coke. 695 00:43:00,520 --> 00:43:02,840 Speaker 6: I mean, considering I was not even born when this 696 00:43:03,000 --> 00:43:05,439 Speaker 6: came out, I think giving me another chance to job 697 00:43:05,480 --> 00:43:08,839 Speaker 6: how much younger I am than y'all I am. 698 00:43:09,440 --> 00:43:11,440 Speaker 5: I'm fine with that rumor because I can quickly and 699 00:43:11,520 --> 00:43:12,480 Speaker 5: easily disprove it. 700 00:43:13,080 --> 00:43:16,640 Speaker 1: We'll see. Sometimes you become the monsters you hunt. 701 00:43:16,719 --> 00:43:17,040 Speaker 2: Max. 702 00:43:18,520 --> 00:43:21,080 Speaker 1: All right, that's a little cryptic, big thanks to you. 703 00:43:21,120 --> 00:43:25,040 Speaker 1: Speaking of monsters we hunt, big thanks to Jonathan Strickland 704 00:43:25,080 --> 00:43:27,239 Speaker 1: aka the Quist Noel who else? Who else? 705 00:43:27,560 --> 00:43:30,959 Speaker 4: Well, Geez Louise Ben Christopherrasiotis's name is Jeff Coats. 706 00:43:30,960 --> 00:43:34,400 Speaker 2: Here in spirit a j Bahamas Jacobs, the Puzzler. I'm 707 00:43:34,440 --> 00:43:37,040 Speaker 2: gonna do one of yours this time. Rachel Big Spinach Lands. 708 00:43:36,840 --> 00:43:39,759 Speaker 4: The doctor of underwater explosions, who we reference at the 709 00:43:39,800 --> 00:43:41,840 Speaker 4: end of every episode despite her only having been on 710 00:43:41,880 --> 00:43:42,640 Speaker 4: the show twice. 711 00:43:43,600 --> 00:43:48,560 Speaker 1: Right right, world expert in underwater explosions. Big thanks also 712 00:43:48,719 --> 00:43:52,600 Speaker 1: to the rude dudes of Ridiculous Crime. If you dig us, 713 00:43:52,880 --> 00:43:55,879 Speaker 1: you will dig the Thank you, as always so much 714 00:43:55,920 --> 00:44:00,319 Speaker 1: for tuning in. Joined us in the near future when 715 00:44:00,520 --> 00:44:05,520 Speaker 1: we explore the trials and travails of a little thing 716 00:44:05,640 --> 00:44:10,040 Speaker 1: called Santa Con. I've been our research associate for this 717 00:44:10,160 --> 00:44:13,880 Speaker 1: episode at Noel. Thank you man. What's the last soa 718 00:44:14,000 --> 00:44:14,440 Speaker 1: you drink? 719 00:44:15,000 --> 00:44:17,760 Speaker 4: Like I said, I'm a DDP man, Yeah, diet doctor 720 00:44:17,800 --> 00:44:20,720 Speaker 4: paptro I haven't had one this week, but I really 721 00:44:20,719 --> 00:44:23,399 Speaker 4: do like making myself a little pomegranate sprits, So I'm 722 00:44:23,400 --> 00:44:25,040 Speaker 4: a Lacroix boy. 723 00:44:25,800 --> 00:44:26,880 Speaker 2: We'll see you next time, folks. 724 00:44:33,680 --> 00:44:37,480 Speaker 4: For more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts, 725 00:44:37,560 --> 00:44:39,720 Speaker 4: or wherever you listen to your favorite shows.