1 00:00:08,960 --> 00:00:12,000 Speaker 1: Hello, and welcome to Saber production of iHeartRadio. I'm Ariese 2 00:00:12,039 --> 00:00:14,160 Speaker 1: and I'm Lauren vogel Baum. And today we have an 3 00:00:14,160 --> 00:00:18,960 Speaker 1: episode for you about Butterfinger. Yes, not a sponsor, nope, 4 00:00:19,360 --> 00:00:23,840 Speaker 1: but wow, wow, many wondrous ad campaigns, some of which 5 00:00:23,840 --> 00:00:24,560 Speaker 1: we'll talk about. 6 00:00:24,720 --> 00:00:28,360 Speaker 2: Oh yeah, oh yeah, I mean yeah, y'all reach out 7 00:00:28,680 --> 00:00:29,720 Speaker 2: you tell. 8 00:00:29,600 --> 00:00:35,440 Speaker 1: Us, Yeah, Saber Butterfinger ad campaign could be great. A 9 00:00:35,440 --> 00:00:39,720 Speaker 1: lot of the things we could do well. I think 10 00:00:39,760 --> 00:00:41,800 Speaker 1: I know the answer, but I shall ask the question. 11 00:00:42,040 --> 00:00:45,919 Speaker 1: Was there any particular reason this was on your mind? Lauren? Yes? Uh? 12 00:00:46,040 --> 00:00:50,920 Speaker 2: Yeah, so it is October. October has Halloween. Halloween is 13 00:00:50,960 --> 00:00:55,600 Speaker 2: a candy based holiday, among other things. And uh, we 14 00:00:55,720 --> 00:00:59,200 Speaker 2: have not done this candy yet. And you got real 15 00:00:59,280 --> 00:01:05,080 Speaker 2: excited when I suggested it. Yes, because long time listeners 16 00:01:05,120 --> 00:01:08,760 Speaker 2: of the show should know. I have five Halloween candies 17 00:01:09,560 --> 00:01:14,720 Speaker 2: that I must acquire or else who knows? Who knows? 18 00:01:14,920 --> 00:01:15,760 Speaker 1: Yeah? 19 00:01:15,800 --> 00:01:19,800 Speaker 2: And and by a choir, you mean find in the 20 00:01:19,840 --> 00:01:23,400 Speaker 2: wild or be given, not purchase yourself. 21 00:01:24,040 --> 00:01:29,880 Speaker 1: Exactly. I must find them. I cannot purchase them, which 22 00:01:29,920 --> 00:01:33,360 Speaker 1: has gotten more difficult after the panic. 23 00:01:33,720 --> 00:01:35,600 Speaker 2: Yeah, how are we doing this year? 24 00:01:38,720 --> 00:01:39,279 Speaker 1: Not great? 25 00:01:39,440 --> 00:01:41,560 Speaker 2: Oh no, I feel like this is a cabin in 26 00:01:41,600 --> 00:01:42,400 Speaker 2: the woods kind of thing. 27 00:01:42,480 --> 00:01:48,960 Speaker 1: So no, I found three. I found three butterfinger I 28 00:01:49,040 --> 00:01:57,040 Speaker 1: have already gotten. Okay, I'm getting a little anxious, I guess. 29 00:01:56,840 --> 00:02:01,440 Speaker 2: Because you haven't slept very sleepy listeners. 30 00:02:01,480 --> 00:02:04,120 Speaker 1: So if I sound a little off in this episode, 31 00:02:04,640 --> 00:02:07,840 Speaker 1: I'm just tired because I've been watching so many movies, 32 00:02:07,920 --> 00:02:11,520 Speaker 1: Halloween movies and trying to find this candy. But I 33 00:02:11,560 --> 00:02:16,520 Speaker 1: do love butterfingers me too. They are delicious. I have 34 00:02:16,680 --> 00:02:22,680 Speaker 1: loved them since being quite young, and they were they 35 00:02:22,680 --> 00:02:24,360 Speaker 1: were kind of like I know, we talked about this 36 00:02:24,480 --> 00:02:28,200 Speaker 1: in our one of my other candy episodes, I'm enjoy mounds. 37 00:02:29,080 --> 00:02:32,360 Speaker 1: They weren't given out as frequently where I would do 38 00:02:32,440 --> 00:02:34,560 Speaker 1: tricker treating when I was a kid, so they were 39 00:02:34,600 --> 00:02:37,519 Speaker 1: harder to come by, and my brothers liked them as 40 00:02:37,600 --> 00:02:39,440 Speaker 1: will Oh okay. 41 00:02:39,120 --> 00:02:41,600 Speaker 2: So yeah, so it's more competition for them. 42 00:02:41,760 --> 00:02:46,640 Speaker 1: Yeah yeah, but I have always loved butter fingers. I 43 00:02:46,720 --> 00:02:49,520 Speaker 1: just what is it they say? 44 00:02:49,560 --> 00:02:53,959 Speaker 2: Christy, crunchy peanut buttery. Yeah yeah, and you know better 45 00:02:54,040 --> 00:02:55,360 Speaker 2: lay a finger on my butterfinger. 46 00:02:55,480 --> 00:03:00,520 Speaker 1: Yep. Those commercials are burned into my brain forever again. 47 00:03:00,960 --> 00:03:04,639 Speaker 1: Wondrous ad campaigns that they have done, and I did 48 00:03:04,720 --> 00:03:07,520 Speaker 1: enjoy the history on this one where it was not 49 00:03:07,560 --> 00:03:12,040 Speaker 1: what I thought it was. But yeah, I'm a big fan. 50 00:03:12,440 --> 00:03:18,800 Speaker 1: And this is the fifth. This completes my Halloween. We've 51 00:03:18,840 --> 00:03:22,400 Speaker 1: done every other episode about the other candies, so this 52 00:03:22,480 --> 00:03:24,400 Speaker 1: is my last finger. 53 00:03:25,120 --> 00:03:28,239 Speaker 2: You were you were a little bit mysterious about what 54 00:03:28,400 --> 00:03:31,600 Speaker 2: they were, and so I just kind of kept suggesting 55 00:03:31,680 --> 00:03:33,640 Speaker 2: topics and being like, I guess we'll get to them 56 00:03:33,680 --> 00:03:34,400 Speaker 2: all eventually. 57 00:03:34,560 --> 00:03:37,520 Speaker 1: Heck, and here we are, here we are. 58 00:03:37,760 --> 00:03:42,600 Speaker 2: Yeah, yeah, uh yeah, yeah, I love them too. I 59 00:03:42,640 --> 00:03:47,040 Speaker 2: love them too. I've got very fond memories of some 60 00:03:47,080 --> 00:03:48,280 Speaker 2: of these things. We're going to talk about in the 61 00:03:48,320 --> 00:03:50,520 Speaker 2: history section. We'll get into it then. But yeah, you 62 00:03:50,520 --> 00:03:53,160 Speaker 2: can see some of our other some of our other 63 00:03:53,240 --> 00:03:54,120 Speaker 2: candy episodes. 64 00:03:55,360 --> 00:04:05,720 Speaker 1: Yes, peanut butter episode, sure, Chocolate yeah yeah, oh yes, Sugar. Yes, 65 00:04:12,040 --> 00:04:14,640 Speaker 1: I made like the most horrified face and I'm not 66 00:04:14,720 --> 00:04:16,800 Speaker 1: quite sure why, but yes. 67 00:04:16,800 --> 00:04:20,640 Speaker 2: Yeah, they were. They were early episodes. And also, I mean, 68 00:04:20,680 --> 00:04:25,200 Speaker 2: the story of sugar is horrifying. So that's true, that's legit. Yep, yeah, 69 00:04:25,200 --> 00:04:25,840 Speaker 2: that's true. 70 00:04:26,279 --> 00:04:30,039 Speaker 1: Also, listeners, you know we love it. Please write in 71 00:04:30,120 --> 00:04:34,400 Speaker 1: with your favorite candies? Are the ones you do Yeah, 72 00:04:34,440 --> 00:04:38,880 Speaker 1: I love those opinions. But I guess this brings us 73 00:04:39,040 --> 00:04:47,320 Speaker 1: to our question butter fingers what are they? Well? 74 00:04:47,760 --> 00:04:51,120 Speaker 2: Butter Fingers are a brand of candy usually produced in 75 00:04:51,200 --> 00:04:55,520 Speaker 2: bar form, made up of a stack or a roll 76 00:04:55,760 --> 00:04:59,920 Speaker 2: of like super thin, crispy layers of toffee and peanut butter, 77 00:05:00,600 --> 00:05:04,159 Speaker 2: cut into a long rectangle and coated in soft milk 78 00:05:04,240 --> 00:05:08,479 Speaker 2: chocolatey stuff. It doesn't have enough cacao in it to 79 00:05:08,560 --> 00:05:13,760 Speaker 2: be called chocolate. It's chocolate. That's a joke from the 80 00:05:13,839 --> 00:05:15,880 Speaker 2: Drew Carry Show. I don't know why it's still in 81 00:05:15,920 --> 00:05:22,200 Speaker 2: my head. That's amazing deep custs, y'all. Anyway, The result 82 00:05:22,360 --> 00:05:26,840 Speaker 2: of this manufacturing process is a like a layer of 83 00:05:26,920 --> 00:05:32,160 Speaker 2: creamy chocolate coating and then this like crunch a candy 84 00:05:32,200 --> 00:05:35,880 Speaker 2: that melts into a sticky chew of like rich and 85 00:05:36,000 --> 00:05:42,040 Speaker 2: sweet and peanuty flavoring. Yeah, and it's deep burnt orange 86 00:05:42,120 --> 00:05:46,359 Speaker 2: in color, which is interesting. They're made in standard candy 87 00:05:46,400 --> 00:05:50,000 Speaker 2: bar sizes for sale at like grocery counters and other 88 00:05:50,320 --> 00:05:53,719 Speaker 2: impulse buy kind of areas, and then in smaller pieces 89 00:05:53,760 --> 00:05:57,560 Speaker 2: of varying shapes and sizes, often individually wrapped for handing 90 00:05:57,560 --> 00:06:01,680 Speaker 2: out at Halloween or otherwise for sharing. These can be 91 00:06:01,839 --> 00:06:05,400 Speaker 2: eaten as a snack or a treat, or chopped into 92 00:06:05,760 --> 00:06:09,520 Speaker 2: small bits and incorporated into desserts like maybe cookies or 93 00:06:09,560 --> 00:06:12,640 Speaker 2: ice cream sundaes, other baked or frozen goods. You know. 94 00:06:13,480 --> 00:06:15,839 Speaker 2: The brand does team up with other like prepackaged food 95 00:06:15,839 --> 00:06:22,640 Speaker 2: producers sometimes for co branded and or flavored products. Butterfingers 96 00:06:22,720 --> 00:06:25,520 Speaker 2: are a chocolate and peanut butter flavored candy that is 97 00:06:25,560 --> 00:06:27,920 Speaker 2: set apart by that interesting texture. 98 00:06:28,800 --> 00:06:29,480 Speaker 1: It's like if. 99 00:06:29,400 --> 00:06:33,680 Speaker 2: You're taking a walk and you've got that crunch of 100 00:06:33,800 --> 00:06:38,640 Speaker 2: fall leaves under your boots and someone somewhere as baking 101 00:06:38,760 --> 00:06:43,440 Speaker 2: chocolate chip cookies. So just like so you're hit by 102 00:06:43,560 --> 00:06:48,080 Speaker 2: just like this big sweetness, this big rich sweetness and 103 00:06:48,600 --> 00:06:50,800 Speaker 2: a really satisfying texture. 104 00:06:54,480 --> 00:06:56,040 Speaker 1: Yeah. 105 00:06:56,120 --> 00:06:57,880 Speaker 2: I haven't had a butter finger in a minute, and 106 00:06:57,880 --> 00:06:59,080 Speaker 2: they're so nice. 107 00:06:59,200 --> 00:07:06,120 Speaker 1: They're so nine and they are that's just so crunchy. 108 00:07:07,160 --> 00:07:09,560 Speaker 2: I miss I miss the bbis a lot. 109 00:07:10,040 --> 00:07:14,000 Speaker 1: Oh the bbes. We'll talk about the bbs. But yeah, 110 00:07:14,040 --> 00:07:14,760 Speaker 1: those were good. 111 00:07:15,120 --> 00:07:21,280 Speaker 2: They were so good. Oh okay. The brand is currently 112 00:07:21,320 --> 00:07:25,640 Speaker 2: owned by Ferrero Group, which is that huge Italian suites manufacturer, 113 00:07:26,160 --> 00:07:31,680 Speaker 2: and Butterfingers currently come in in regular fifty four gram bars. 114 00:07:32,240 --> 00:07:35,360 Speaker 2: I'm not translating all of this to imperial. We can 115 00:07:35,400 --> 00:07:39,160 Speaker 2: all figure out what grams are anyway. Yeah, normal sized 116 00:07:39,240 --> 00:07:42,160 Speaker 2: candy bars that are fifty four grams. Multi packs of 117 00:07:42,360 --> 00:07:46,000 Speaker 2: fun size bars that are about a third of full size, 118 00:07:46,040 --> 00:07:49,760 Speaker 2: like eighteen grams each, and then multi packs of minis, 119 00:07:50,080 --> 00:07:52,760 Speaker 2: which are squares that are around a fifth of the 120 00:07:52,800 --> 00:07:56,920 Speaker 2: full size, about ten grams each, and then Butterfinger bits, 121 00:07:57,200 --> 00:08:00,000 Speaker 2: which are crumbles meant to be used in the aforemention 122 00:08:00,080 --> 00:08:03,200 Speaker 2: and like baked goods or as dessert toppers or something 123 00:08:03,240 --> 00:08:07,720 Speaker 2: like that. Butterfinger also does seasonal offerings for right now, 124 00:08:07,760 --> 00:08:11,440 Speaker 2: For for Halloween, they've got skull shaped bars a little 125 00:08:11,440 --> 00:08:14,040 Speaker 2: bit smaller than the standard bar, and they've got a 126 00:08:14,040 --> 00:08:19,160 Speaker 2: special flavor marshmallow butter Finger. It's apparently got like a 127 00:08:19,200 --> 00:08:24,080 Speaker 2: white chocolatey marshmallow flavored coating instead of the usual milk chocolate, 128 00:08:24,520 --> 00:08:26,400 Speaker 2: and apparently it tastes a little bit like a fluffer 129 00:08:26,480 --> 00:08:35,240 Speaker 2: utter sandwich. Huh okay, yeah, all right, yeah, I don't know, 130 00:08:35,320 --> 00:08:41,040 Speaker 2: y'all rite in uh To make them, the company basically 131 00:08:41,360 --> 00:08:45,240 Speaker 2: makes like a like a pliable sugar pliable liquid sugar 132 00:08:45,280 --> 00:08:49,920 Speaker 2: mixture and UH separately makes peanut butter and then stacks 133 00:08:50,000 --> 00:08:55,120 Speaker 2: them and layers the two together super thinly by twisting 134 00:08:55,240 --> 00:09:00,160 Speaker 2: and folding the stack using some highly proprietary machinery, you 135 00:09:00,200 --> 00:09:04,520 Speaker 2: wind up with long ropes of basically like thin sheets 136 00:09:04,559 --> 00:09:08,280 Speaker 2: of toffee greased with peanut butter, which are then cut 137 00:09:08,320 --> 00:09:13,600 Speaker 2: into whatever sizes, cooled down, and coated with a chocolatey waterfall. 138 00:09:13,760 --> 00:09:15,920 Speaker 2: The process to make a bar takes about an hour, 139 00:09:16,720 --> 00:09:18,480 Speaker 2: but I mean, you know, like they're making hundreds of 140 00:09:18,480 --> 00:09:22,319 Speaker 2: thousands at a time. As of twenty nineteen, the factory 141 00:09:22,320 --> 00:09:24,720 Speaker 2: that they were made in could do ten million bars 142 00:09:24,800 --> 00:09:34,240 Speaker 2: a day. No, there is an Unwrapped episode about it 143 00:09:34,280 --> 00:09:38,680 Speaker 2: from that time, and the machinery appears wildly efficient, like 144 00:09:38,800 --> 00:09:43,480 Speaker 2: even for candy machinery, I recommend unwrapped all the time. 145 00:09:45,600 --> 00:09:50,320 Speaker 2: Up until recently, back when ness Lee still owned them, 146 00:09:50,840 --> 00:09:55,280 Speaker 2: they were manufactured with some kind of flaked corn in 147 00:09:55,320 --> 00:09:59,240 Speaker 2: the batter for added crispness. It was listed as a 148 00:09:59,520 --> 00:10:03,520 Speaker 2: confection nurse corn flakes or as freeze dried corn flakes, 149 00:10:03,559 --> 00:10:07,719 Speaker 2: depending on where you were located. Since Ferrero bought them, though, 150 00:10:07,760 --> 00:10:11,800 Speaker 2: they've switched recipes and they no longer include corn but 151 00:10:11,880 --> 00:10:13,640 Speaker 2: a lot of homemade recipes. Do more on that in 152 00:10:13,720 --> 00:10:16,480 Speaker 2: just a second. The brand also makes branded ice cream 153 00:10:16,520 --> 00:10:19,120 Speaker 2: bars right now, around the size and shape of like 154 00:10:19,160 --> 00:10:21,360 Speaker 2: a large candy bar, like a king sized candy bar, 155 00:10:22,120 --> 00:10:25,960 Speaker 2: with a butterfinger flavored ice cream not entirely sure what 156 00:10:26,000 --> 00:10:28,920 Speaker 2: that means, but cool, and a layer of butterfinger candy 157 00:10:29,040 --> 00:10:33,880 Speaker 2: on top and then coated in chocolatey coating. Yeah, they 158 00:10:33,920 --> 00:10:37,400 Speaker 2: are manufactured along with some Baby Ruth and one hundred 159 00:10:37,480 --> 00:10:42,560 Speaker 2: grand ice cream bars by Wells Enterprises. And yes, there 160 00:10:42,600 --> 00:10:45,960 Speaker 2: are recipes for making your own butterfingers at home. So 161 00:10:46,760 --> 00:10:50,200 Speaker 2: smart pastry humans have looked at all of this and 162 00:10:50,240 --> 00:10:55,280 Speaker 2: have recommended ways of basically laminating layers of you know, 163 00:10:55,840 --> 00:11:02,280 Speaker 2: pliable hot melted sugar with sweetened ground peanuts and usually 164 00:11:02,280 --> 00:11:07,800 Speaker 2: cornflakes in order to make super thin layers. So in 165 00:11:08,240 --> 00:11:11,679 Speaker 2: pastry we've talked about lamination before. In pastry, lamination is 166 00:11:11,720 --> 00:11:15,480 Speaker 2: a technique where you spread or roll out your main 167 00:11:15,679 --> 00:11:20,440 Speaker 2: ingredient very thin, then layer on your secondary ingredient and 168 00:11:20,480 --> 00:11:24,600 Speaker 2: then fold, fold the whole thing over on itself and 169 00:11:24,760 --> 00:11:27,600 Speaker 2: roll it out again to make thinner layers, and then 170 00:11:27,679 --> 00:11:31,600 Speaker 2: fold and reroll and fold and reroll until you get many, 171 00:11:31,640 --> 00:11:35,120 Speaker 2: many super thin layers. This is what you do if 172 00:11:35,120 --> 00:11:38,120 Speaker 2: you're going to make croissants. You layered dough with cold 173 00:11:38,160 --> 00:11:41,760 Speaker 2: butter so that the thin layers will eventually like kind 174 00:11:41,760 --> 00:11:45,280 Speaker 2: of fry in the oven. Yeah, so cool. But for 175 00:11:45,400 --> 00:11:47,080 Speaker 2: candy making, you know, you want to keep your layers 176 00:11:47,120 --> 00:11:51,120 Speaker 2: warm because you're convincing a sugar mixture that's melted to 177 00:11:51,120 --> 00:11:55,120 Speaker 2: the soft ball stage to keep pliable. But yeah, same idea. 178 00:11:56,000 --> 00:11:59,360 Speaker 2: You wind up making this crispy crunchy layered filling by 179 00:11:59,600 --> 00:12:01,000 Speaker 2: laminade the candy. 180 00:12:03,240 --> 00:12:04,959 Speaker 1: Pretty cool, Pretty cool. 181 00:12:07,320 --> 00:12:11,040 Speaker 2: Well what about the nutrition, Oh, treats are nice. 182 00:12:11,920 --> 00:12:12,360 Speaker 1: M M. 183 00:12:13,679 --> 00:12:15,360 Speaker 2: I will say that this is one of the things 184 00:12:15,360 --> 00:12:17,760 Speaker 2: that I'm like, Well, it's got peanuts in it, so 185 00:12:17,840 --> 00:12:19,920 Speaker 2: it's a little better than some other things because that's 186 00:12:19,920 --> 00:12:20,800 Speaker 2: a source of protein. 187 00:12:23,559 --> 00:12:32,240 Speaker 1: I don't remember that. Yeah, we do have some numbers 188 00:12:32,240 --> 00:12:32,520 Speaker 1: for you. 189 00:12:33,040 --> 00:12:38,000 Speaker 2: We do. Okay, So as of right now, the company 190 00:12:38,120 --> 00:12:42,120 Speaker 2: makes about one billion, six hundred and twenty six million 191 00:12:42,200 --> 00:12:51,800 Speaker 2: butterfinger bars a year. YEPH Their Franklin Park, Illinois factory 192 00:12:51,920 --> 00:12:55,720 Speaker 2: can produce the fun size bars at a rate of 193 00:12:56,320 --> 00:13:04,320 Speaker 2: nine hundred and twenty two thousand a shift. Okay, m hm, 194 00:13:05,600 --> 00:13:10,400 Speaker 2: and total sales of butterfingers are over two hundred million 195 00:13:10,440 --> 00:13:11,120 Speaker 2: dollars a year. 196 00:13:18,480 --> 00:13:22,520 Speaker 1: I knew it. I feel like everybody was trying to 197 00:13:22,559 --> 00:13:25,080 Speaker 1: tell me butter fingers weren't propular when I was a kid. 198 00:13:26,320 --> 00:13:31,240 Speaker 1: I just sensed it wasn't true. 199 00:13:32,120 --> 00:13:33,800 Speaker 2: I feel like I feel like they were. They were 200 00:13:33,840 --> 00:13:36,720 Speaker 2: a little bit more rare, like they uh, and they 201 00:13:36,760 --> 00:13:42,000 Speaker 2: were sometimes more expensive, and they were sometimes like they 202 00:13:42,080 --> 00:13:46,679 Speaker 2: certainly went the fastest at my high school candy drives. 203 00:13:47,320 --> 00:13:51,000 Speaker 2: Like if you were selling butterfinger products, especially those babies, 204 00:13:51,600 --> 00:13:55,160 Speaker 2: you would sell out of those twice over before anything else. 205 00:13:57,440 --> 00:13:59,760 Speaker 1: I know we'll discuss this later, but how much do 206 00:13:59,760 --> 00:14:02,400 Speaker 1: you think that has to do with the Simpsons? Oh? 207 00:14:02,760 --> 00:14:05,680 Speaker 2: Oh man, I mean not nothing. I mean this was 208 00:14:06,160 --> 00:14:09,839 Speaker 2: I'm talking about school experience in the nineteen nineties, which 209 00:14:09,960 --> 00:14:15,000 Speaker 2: was prime Simpsons territory. But also they're just people like peanut, 210 00:14:15,040 --> 00:14:20,280 Speaker 2: butter and chocolate and they're crunchy. 211 00:14:21,320 --> 00:14:28,040 Speaker 1: That's what I thought. I feel validated right now. 212 00:14:28,320 --> 00:14:29,640 Speaker 2: I think both. I think both. 213 00:14:30,560 --> 00:14:33,320 Speaker 1: Well, we are going to get into the Simpsons ad 214 00:14:33,360 --> 00:14:38,080 Speaker 1: campaign amongst other other things. Yeah, first we need to 215 00:14:38,120 --> 00:14:42,320 Speaker 1: get into a break for a quick word from our sponsors. 216 00:14:51,360 --> 00:14:53,480 Speaker 2: And we're back. Thank you sponsor, Yes, thank you. 217 00:14:54,400 --> 00:14:57,880 Speaker 1: Okay. So, the Curtis Candy Company out of Chicago first 218 00:14:57,920 --> 00:15:01,200 Speaker 1: started promoting their Butterfingers candy but in nineteen twenty three, 219 00:15:01,640 --> 00:15:05,040 Speaker 1: though the first trademark wasn't awarded until nineteen twenty eight. 220 00:15:05,600 --> 00:15:08,640 Speaker 1: The candy was first created in nineteen twenty two by 221 00:15:08,680 --> 00:15:09,600 Speaker 1: Auto Schneering. 222 00:15:10,480 --> 00:15:14,200 Speaker 2: He had started up the company in nineteen sixteen. Curtis 223 00:15:14,320 --> 00:15:16,000 Speaker 2: was his mother's family name. 224 00:15:17,040 --> 00:15:19,920 Speaker 1: And the name of the candy bar allegedly comes from 225 00:15:20,040 --> 00:15:23,720 Speaker 1: a popular term that was used to describe clumsy baseball 226 00:15:23,760 --> 00:15:29,000 Speaker 1: players at the time, butterfingers. The story goes that the 227 00:15:29,000 --> 00:15:32,320 Speaker 1: company held a contest, which is something we hear also 228 00:15:32,440 --> 00:15:36,600 Speaker 1: so often, Yeah yeah to name the candy, and a 229 00:15:36,640 --> 00:15:45,080 Speaker 1: baseball player suggested this name and one yeah, Sneering's company 230 00:15:45,160 --> 00:15:49,120 Speaker 1: also came up with the baby Ruth candy bar. So 231 00:15:49,200 --> 00:15:51,600 Speaker 1: seeing a baseball theme here. And I have to say 232 00:15:52,640 --> 00:15:56,120 Speaker 1: a good friend of my dad's he was like the 233 00:15:56,160 --> 00:15:59,760 Speaker 1: house that gave out the full sized candy bars, you know, yeah, 234 00:16:00,320 --> 00:16:04,760 Speaker 1: but they were baby rufs and he would only give 235 00:16:04,800 --> 00:16:08,760 Speaker 1: out the fun size The butter fingers I've always bought, 236 00:16:08,840 --> 00:16:12,200 Speaker 1: I don't have, like the baby ruths are good, but 237 00:16:12,640 --> 00:16:18,080 Speaker 1: I wanted the butter. I mean, you know, when you're 238 00:16:18,080 --> 00:16:20,880 Speaker 1: a kid, you have those strong opinions about things that 239 00:16:20,960 --> 00:16:23,280 Speaker 1: people are giving you free candy essentially, you know. 240 00:16:23,520 --> 00:16:27,360 Speaker 2: Yeah, but couldn't you have really why this one? 241 00:16:27,840 --> 00:16:35,360 Speaker 1: Yeah, exactly exactly. Both candy bars were apparently dropped from 242 00:16:35,440 --> 00:16:39,400 Speaker 1: planes as part of their first marketing campaign for them. 243 00:16:40,760 --> 00:16:44,040 Speaker 1: They had little parachutes and they were dropped over New York. 244 00:16:44,680 --> 00:16:48,800 Speaker 1: Had a newspaper reported on the chaos of it. This 245 00:16:48,920 --> 00:16:55,080 Speaker 1: sounds wild to me, but hey, yeah, maybe I can't 246 00:16:55,160 --> 00:16:57,840 Speaker 1: say for sure. I don't think the planes were flying 247 00:16:58,000 --> 00:17:04,160 Speaker 1: very high. But that also sounds like chaos, to be honest. 248 00:17:04,320 --> 00:17:10,080 Speaker 1: So it does. It does something else that kind of 249 00:17:10,119 --> 00:17:14,359 Speaker 1: surprised me talking about the ad campaigns with this this 250 00:17:14,480 --> 00:17:19,159 Speaker 1: candy bar. Shirley Temple promoted butterfingers in the nineteen thirty 251 00:17:19,200 --> 00:17:22,280 Speaker 1: four film Baby Take a Bow. And I just have 252 00:17:22,359 --> 00:17:26,040 Speaker 1: to say, can we take a second to just remember 253 00:17:26,840 --> 00:17:29,800 Speaker 1: about how often we talk about Shirley Temple on a 254 00:17:29,840 --> 00:17:34,879 Speaker 1: food show. She really she was out there, Sam past 255 00:17:35,040 --> 00:17:40,560 Speaker 1: she did she did. Wow. That's all I have to say. 256 00:17:41,040 --> 00:17:42,720 Speaker 1: Just take that in, just. 257 00:17:42,680 --> 00:17:45,800 Speaker 2: Just note it just note it. Yeah, sure, And we 258 00:17:45,840 --> 00:17:49,800 Speaker 2: haven't even done an episode about the Shirley Temple Nope 259 00:17:50,520 --> 00:17:55,480 Speaker 2: cocktail yet, so here we are. Well. I want to 260 00:17:55,520 --> 00:17:59,160 Speaker 2: also note, actually that all of this happened right before 261 00:17:59,440 --> 00:18:02,639 Speaker 2: and during the Great Depression, which kicked off in nineteen 262 00:18:02,640 --> 00:18:06,919 Speaker 2: twenty nine. And apparently Sharing was just like a really 263 00:18:06,960 --> 00:18:12,240 Speaker 2: dependable workhorse, and his creditors really liked him, and he 264 00:18:12,359 --> 00:18:15,919 Speaker 2: just sort of shoved the company through the rough times. 265 00:18:16,240 --> 00:18:19,240 Speaker 2: In nineteen thirty three, he testified to a House committee 266 00:18:19,520 --> 00:18:23,080 Speaker 2: about the workforce about how he was making it all happen, 267 00:18:23,960 --> 00:18:29,440 Speaker 2: basically by being creative and doing more for his employees 268 00:18:29,480 --> 00:18:34,119 Speaker 2: and customers. Not less interesting, dude, I want to come 269 00:18:34,160 --> 00:18:36,639 Speaker 2: back to him in future episodes. He would wind up 270 00:18:36,920 --> 00:18:41,760 Speaker 2: passing away relatively young, in nineteen fifty three. But meanwhile, 271 00:18:42,000 --> 00:18:46,280 Speaker 2: in the nineteen thirties and forties, amidst a bunch of 272 00:18:46,320 --> 00:18:50,080 Speaker 2: like pop science buzz around the role of glucose and 273 00:18:50,119 --> 00:18:54,359 Speaker 2: dextros and energy production in our bodies. We talked a 274 00:18:54,359 --> 00:18:57,399 Speaker 2: little bit about this in our sports Drinks episode, our 275 00:18:57,440 --> 00:19:00,560 Speaker 2: Gatorade episode, but like there were a bunch of Nobel 276 00:19:00,640 --> 00:19:04,440 Speaker 2: prizes given about these discoveries during the first few decades 277 00:19:04,680 --> 00:19:09,280 Speaker 2: of the twentieth century. So amongst all of that, Curtis 278 00:19:09,280 --> 00:19:14,800 Speaker 2: Candy Company marketed Butterfinger as being like a good energizing 279 00:19:14,920 --> 00:19:20,480 Speaker 2: candy for like, you know, people engaging in sports. It was. 280 00:19:20,720 --> 00:19:26,080 Speaker 2: It was labeled as being rich in dextros. 281 00:19:26,119 --> 00:19:27,399 Speaker 1: All right, yeah, okay. 282 00:19:29,640 --> 00:19:33,240 Speaker 2: By the early nineteen sixties, they were selling multi bar 283 00:19:33,359 --> 00:19:37,480 Speaker 2: boxes specifically for households to give out to trigger treaters. 284 00:19:38,240 --> 00:19:44,120 Speaker 1: Oh wow. Standard Brands Incorporated purchased Curtis Candy in nineteen 285 00:19:44,240 --> 00:19:48,040 Speaker 1: sixty four, and then in nineteen eighty one, Standard Brands 286 00:19:48,080 --> 00:19:52,560 Speaker 1: merged with Nibisco, and then in nineteen eighty eight, Butterfinger 287 00:19:52,640 --> 00:19:56,199 Speaker 1: was sold to Colberg, Kravis Roberts and Company. And it 288 00:19:56,280 --> 00:19:58,040 Speaker 1: was a pretty huge deal at the time. There was 289 00:19:58,040 --> 00:20:02,760 Speaker 1: a lot written about it. Two years later, in nineteen ninety, 290 00:20:03,400 --> 00:20:10,800 Speaker 1: Nessley purchased both Baby Ruth and Butterfinger. There is a 291 00:20:11,000 --> 00:20:15,840 Speaker 1: rumor that the original recipe for Butterfinger was lost during 292 00:20:15,880 --> 00:20:19,880 Speaker 1: all of these exchanges, all these coming exchanges. In this 293 00:20:20,040 --> 00:20:27,640 Speaker 1: version of events, Nesley did their best to recreate the recipe. 294 00:20:28,080 --> 00:20:30,000 Speaker 2: I read that in a bunch of places. Could not 295 00:20:30,200 --> 00:20:33,800 Speaker 2: verify it in any way, but it's a very popular 296 00:20:34,240 --> 00:20:36,960 Speaker 2: rumor or myths perhaps. 297 00:20:37,240 --> 00:20:46,320 Speaker 1: Yes, yes, indeed, but this brings us to our Simpsons aside. Yeah, okay, 298 00:20:46,480 --> 00:20:51,080 Speaker 1: So Bart Simpson, the cartoon character of the TV show 299 00:20:51,119 --> 00:20:55,800 Speaker 1: The Simpsons, appeared in his first butterfingers commercial in nineteen 300 00:20:55,800 --> 00:20:57,520 Speaker 1: eighty eight. And this was when The Simpsons was a 301 00:20:57,520 --> 00:20:59,520 Speaker 1: part of the Tracy Ullman Show. 302 00:20:59,680 --> 00:21:03,080 Speaker 2: Yeah, it wasn't even its own show yet exactly. 303 00:21:04,080 --> 00:21:07,280 Speaker 1: The ad introduced Bart's nerdy friend, Millhouse, who had not 304 00:21:07,359 --> 00:21:10,840 Speaker 1: previously been seen, and it had the line don't lay 305 00:21:10,840 --> 00:21:13,960 Speaker 1: a finger on my butterfinger, and the butterfinger was called 306 00:21:14,080 --> 00:21:17,560 Speaker 1: Nido and it was also labeled as one of the 307 00:21:17,680 --> 00:21:23,680 Speaker 1: four major food groups. And yeah, Simpson's characters were appearing 308 00:21:23,680 --> 00:21:26,240 Speaker 1: on butterfinger wrappers by nineteen ninety. 309 00:21:27,119 --> 00:21:30,080 Speaker 2: Yeah it kind it kind of helps, like the golden 310 00:21:30,200 --> 00:21:33,639 Speaker 2: yellow of a butterfinger wrapper from the time and the 311 00:21:33,680 --> 00:21:37,720 Speaker 2: color of the Simpson's skin were basically the same color. 312 00:21:39,200 --> 00:21:42,480 Speaker 2: But yeah, no, they have done all kinds of marketing 313 00:21:42,520 --> 00:21:46,119 Speaker 2: with The Simpsons over the years, including apparently some one 314 00:21:46,200 --> 00:21:51,320 Speaker 2: hundred and fifty ad spots. The deal ran from nineteen 315 00:21:51,400 --> 00:21:54,760 Speaker 2: eighty eight through two thousand and one. 316 00:21:55,000 --> 00:22:00,399 Speaker 1: Yes, and funnily enough, the next year In the season 317 00:22:00,440 --> 00:22:04,520 Speaker 1: thirteen episode Sweet and Sour Marge, which yep, came out 318 00:22:04,600 --> 00:22:10,160 Speaker 1: January January two thousand and two, Chief Wigham throws butterfingers 319 00:22:10,200 --> 00:22:13,879 Speaker 1: into fire are somebody does, and he says even the 320 00:22:13,920 --> 00:22:15,720 Speaker 1: fire won't take them. And the whole episode is about 321 00:22:15,720 --> 00:22:17,200 Speaker 1: how mrge is trying to get rid of sugar. 322 00:22:17,480 --> 00:22:20,120 Speaker 2: Yeah. Yeah, and so they're burning all of the like 323 00:22:20,200 --> 00:22:23,920 Speaker 2: the like junk food in town and right right, and yeah, 324 00:22:23,920 --> 00:22:26,320 Speaker 2: Wigham is just like, like, man, even the fire doesn't 325 00:22:26,320 --> 00:22:26,800 Speaker 2: want these. 326 00:22:27,200 --> 00:22:30,920 Speaker 1: Yeah, yes. And this was more of a joke about 327 00:22:30,920 --> 00:22:33,440 Speaker 1: how the contract was no more than anything else like that. 328 00:22:33,680 --> 00:22:36,919 Speaker 1: I think in the commentary, the DBD commentary, they were 329 00:22:36,960 --> 00:22:39,720 Speaker 1: just like, yeah, no, ill will It was just kind 330 00:22:39,760 --> 00:22:40,080 Speaker 1: of like. 331 00:22:41,600 --> 00:22:45,280 Speaker 2: It's funny, Yeah, exactly exactly. 332 00:22:45,760 --> 00:22:49,680 Speaker 1: And later that season the chalkboard gag. The chalkboard gag, 333 00:22:49,720 --> 00:22:52,080 Speaker 1: which is the thing you know, Bart writes on the 334 00:22:52,119 --> 00:22:54,679 Speaker 1: chalkboard during the intro because he's being punished for whatever 335 00:22:54,720 --> 00:22:57,719 Speaker 1: he's done, was I will not bite the hand that 336 00:22:57,720 --> 00:23:03,720 Speaker 1: feeds me butterfingers. 337 00:23:04,200 --> 00:23:09,520 Speaker 2: Oh that's adorable, very cheeky, very Simpsons, very within the 338 00:23:09,600 --> 00:23:12,920 Speaker 2: concept of the marketing campaign to begin with. But yeah, 339 00:23:12,920 --> 00:23:15,600 Speaker 2: they were back together. Less than a decade later, there 340 00:23:15,640 --> 00:23:19,160 Speaker 2: was like an instant win game from twenty thirteen who 341 00:23:19,240 --> 00:23:21,800 Speaker 2: laid a finger on Bart's butterfinger And I don't know, 342 00:23:21,880 --> 00:23:22,520 Speaker 2: it was a whole thing. 343 00:23:24,520 --> 00:23:29,320 Speaker 1: That's so funny, that's so funny. Well, butterfinger bebes, which 344 00:23:29,359 --> 00:23:35,040 Speaker 1: I always have associated with the Simpsons, and they were 345 00:23:35,080 --> 00:23:39,560 Speaker 1: like small sphear cole chocolate covered butterfinger filled candies that 346 00:23:39,600 --> 00:23:42,720 Speaker 1: were similar to whoppers if you know what that is. Yeah, 347 00:23:42,760 --> 00:23:46,719 Speaker 1: they came out in nineteen ninety two. Butterfinger Bebes were 348 00:23:46,800 --> 00:23:48,639 Speaker 1: taken off the shelves in two thousand and six, and 349 00:23:48,680 --> 00:23:53,400 Speaker 1: I saw a lot of posts that people just lamenting 350 00:23:53,480 --> 00:24:00,479 Speaker 1: this loss. Yeah, what's happened? So good and it's gone. 351 00:24:00,600 --> 00:24:04,120 Speaker 2: I want to do my lost candid, Like why would 352 00:24:04,119 --> 00:24:06,280 Speaker 2: they take this nice thing away from us? 353 00:24:06,800 --> 00:24:11,600 Speaker 1: What did we do? Well, here's a kind of very 354 00:24:11,640 --> 00:24:17,119 Speaker 1: specific case. German markets pulled Butterfingers off off the shelves 355 00:24:17,160 --> 00:24:19,679 Speaker 1: in nineteen ninety nine in response to a green Peace 356 00:24:19,760 --> 00:24:24,520 Speaker 1: campaign against GMO corn that was in butterfingers at the time. 357 00:24:25,040 --> 00:24:29,639 Speaker 1: Instead of changing anything, Nestlie just removed butterfingers from the 358 00:24:29,640 --> 00:24:34,800 Speaker 1: shelves in Germany. They're like, oh, too bad. Bites and 359 00:24:34,960 --> 00:24:39,800 Speaker 1: Many Bites debuted in two thousand and nine, and so 360 00:24:40,000 --> 00:24:45,680 Speaker 1: did Butterfinger Buzz, which were Butterfingers with caffeine that came 361 00:24:45,720 --> 00:24:47,479 Speaker 1: out around the same time. 362 00:24:49,000 --> 00:24:51,080 Speaker 2: I don't feel like that's a good idea personally. 363 00:24:50,720 --> 00:24:51,040 Speaker 1: I don't. 364 00:24:52,600 --> 00:24:55,640 Speaker 2: No, it is a very voice communicated. 365 00:24:55,720 --> 00:24:56,679 Speaker 1: How I feel. 366 00:24:56,400 --> 00:24:59,880 Speaker 2: About it is a very two thousand and nine thing. 367 00:25:00,560 --> 00:25:06,280 Speaker 2: So yeah, yes, for sure. In twenty eleven, the brand 368 00:25:06,320 --> 00:25:11,879 Speaker 2: did this marketing campaign called the Butterfinger Defense League, which 369 00:25:13,000 --> 00:25:15,840 Speaker 2: I do not recall this, but y'all let me know. 370 00:25:16,200 --> 00:25:24,000 Speaker 2: So this marketing campaign teamed up television crime fighter personalities 371 00:25:25,080 --> 00:25:30,480 Speaker 2: Eric Estrada lou f for Rigno and Charisma Carpenter, you 372 00:25:30,520 --> 00:25:34,200 Speaker 2: know from like Chips and The Incredible Hulk and Buffy. 373 00:25:35,760 --> 00:25:39,520 Speaker 1: Oh okay, yeah, no, I don't remember that at all. 374 00:25:39,600 --> 00:25:42,920 Speaker 2: Nope, Nope, me neither. Apparently it was a thing that happened. 375 00:25:46,040 --> 00:25:51,960 Speaker 1: They really did. The marketing of Butterfingers could just be 376 00:25:52,040 --> 00:25:56,320 Speaker 1: its own thing. We aren't even talking about all of them. 377 00:25:56,680 --> 00:26:00,560 Speaker 2: We're breezing through, but that one was specific enough that 378 00:26:00,640 --> 00:26:02,480 Speaker 2: I really wanted to know. 379 00:26:03,840 --> 00:26:10,240 Speaker 1: Yeah, as is this one? Oh good? When everyone was 380 00:26:10,240 --> 00:26:12,680 Speaker 1: talking about the end of the World and the mind calendar. 381 00:26:12,720 --> 00:26:18,199 Speaker 1: In twenty twelve, Butterfingers responded with an ad campaign they 382 00:26:18,320 --> 00:26:26,760 Speaker 1: labeled Barmageddon. It apparently involved a QR code, tales of 383 00:26:26,880 --> 00:26:32,240 Speaker 1: missing butterfingers, and they put up a crop circle in Manhattan, Kansas. 384 00:26:32,760 --> 00:26:34,239 Speaker 2: Okay uh. 385 00:26:34,880 --> 00:26:38,720 Speaker 1: A Butterfinger spokesperson said at the time, it's no coincidence 386 00:26:38,800 --> 00:26:41,800 Speaker 1: that a mysterious crop circle appeared on the same day 387 00:26:41,920 --> 00:26:46,720 Speaker 1: that Butterfinger bars disappeared from Moscow to Manhattan. Get your 388 00:26:46,800 --> 00:26:52,080 Speaker 1: butterfinger bars now, as there's little time left. Barmageddon is 389 00:26:52,119 --> 00:27:00,399 Speaker 1: officially here. Exclamation point wow. The company also ran a 390 00:27:00,560 --> 00:27:04,160 Speaker 1: Facebook contest for five thousand dollars for anyone who could 391 00:27:04,200 --> 00:27:07,000 Speaker 1: connect Butterfingers, Aliens and the Mayans. 392 00:27:07,359 --> 00:27:09,400 Speaker 2: Oh my goodness. 393 00:27:09,920 --> 00:27:14,320 Speaker 1: Again listeners, right I miss I missed this one too. 394 00:27:15,240 --> 00:27:23,600 Speaker 2: Yep, yep, me too. The uh well, yeah. 395 00:27:23,080 --> 00:27:23,480 Speaker 1: They were. 396 00:27:23,680 --> 00:27:26,960 Speaker 2: They were big on social media in like those relatively 397 00:27:27,000 --> 00:27:28,479 Speaker 2: early social media days. 398 00:27:30,119 --> 00:27:35,760 Speaker 1: Yeah they were. They were trying things. 399 00:27:35,840 --> 00:27:40,359 Speaker 2: They were, they were trying many things. 400 00:27:42,920 --> 00:27:47,160 Speaker 1: In twenty eighteen, Neslei sold Butterfingers and there are other 401 00:27:47,200 --> 00:27:52,320 Speaker 1: candies to Ferrero Spa for two point eight billion dollars. 402 00:27:52,960 --> 00:27:56,639 Speaker 2: Yeah. Yeah, Neslie sold their entire confectionery line off to 403 00:27:56,880 --> 00:28:02,080 Speaker 2: Ferrero control of butterfingers specifically, and a lot of them. 404 00:28:02,119 --> 00:28:05,399 Speaker 2: I think I went to this Chicago based company that 405 00:28:05,600 --> 00:28:09,560 Speaker 2: Ferrero had bought a couple of years previously called Ferreira, 406 00:28:10,320 --> 00:28:16,679 Speaker 2: no relation, but the acquisition more than doubled Ferreira's business 407 00:28:16,720 --> 00:28:21,880 Speaker 2: portfolio just a you know, even more candy making in Chicago. 408 00:28:22,000 --> 00:28:25,560 Speaker 1: Wild. I just feel that they are trying to purposely 409 00:28:25,640 --> 00:28:30,320 Speaker 1: confuse as poor food podcasters. It's Ferrero, and for I 410 00:28:30,320 --> 00:28:32,360 Speaker 1: don't like that at all. That's all I'm going to say. 411 00:28:32,440 --> 00:28:37,080 Speaker 2: There was a great Chicago Tribune article that really laid 412 00:28:37,080 --> 00:28:41,400 Speaker 2: it out for me, and thank you to them because 413 00:28:41,480 --> 00:28:44,240 Speaker 2: I was a little lost and they were like, no, no, no, 414 00:28:44,280 --> 00:28:45,840 Speaker 2: I see you Lord and Vogel Bomb. 415 00:28:47,680 --> 00:28:54,000 Speaker 1: It is confusing. In fact, Oh well, this brings us 416 00:28:54,040 --> 00:29:00,479 Speaker 1: to some drama because that is also the year that 417 00:29:00,520 --> 00:29:03,360 Speaker 1: the recipe changed, which you know, if you've been listening 418 00:29:03,400 --> 00:29:06,280 Speaker 1: to the show, people have opinions about that. They have 419 00:29:06,320 --> 00:29:07,640 Speaker 1: really strong opinions about it. 420 00:29:08,200 --> 00:29:13,840 Speaker 2: Yeah. Okay, so this was Ferrero's Better Butterfinger campaign. They 421 00:29:13,840 --> 00:29:18,160 Speaker 2: were trying to improve what was, according to them, a 422 00:29:18,200 --> 00:29:22,320 Speaker 2: recipe that had deteriorated. In quality over the years, leading 423 00:29:22,400 --> 00:29:27,480 Speaker 2: to lagging sales. So basically they tried to like improve 424 00:29:27,560 --> 00:29:31,280 Speaker 2: the ingredients a tad. They added more cocoa and milk 425 00:29:31,360 --> 00:29:35,440 Speaker 2: to the chocolate coating. They removed a couple of like 426 00:29:35,520 --> 00:29:41,320 Speaker 2: high processed ingredients. Instead of ground roasted peanuts, the wrappers 427 00:29:41,360 --> 00:29:46,360 Speaker 2: now list both peanuts and peanut flour. Not sure entirely 428 00:29:46,400 --> 00:29:52,840 Speaker 2: what that's about. They did remove molasses and corn ingredients 429 00:29:52,880 --> 00:29:58,440 Speaker 2: from the recipe, and they also revamped the packaging with 430 00:29:58,600 --> 00:30:03,040 Speaker 2: a brighter less orange yellow yellow and a double layer 431 00:30:03,080 --> 00:30:06,360 Speaker 2: for freshness. And people were made. 432 00:30:07,760 --> 00:30:16,960 Speaker 1: Oh yes, furious. Furious Food and Wine called the new 433 00:30:17,000 --> 00:30:24,120 Speaker 1: butterfinger a quote elevated butterfinger experience. In twenty nineteen, the 434 00:30:24,200 --> 00:30:28,200 Speaker 1: new campaign heralding a better butterfinger was met with a 435 00:30:28,200 --> 00:30:32,320 Speaker 1: lot of derision from fans. A petition for bringing back 436 00:30:32,360 --> 00:30:39,560 Speaker 1: the original butterfinger garnered over seven thousand signatures. You know, 437 00:30:40,320 --> 00:30:42,520 Speaker 1: I'm sure people are still I'm sure there are still 438 00:30:42,560 --> 00:30:47,480 Speaker 1: some people to this day that are like, yeah, they 439 00:30:47,520 --> 00:30:48,320 Speaker 1: haven't let go. 440 00:30:48,640 --> 00:30:52,520 Speaker 2: Oh no, I'm positive, I am absolutely positive. If you 441 00:30:52,680 --> 00:30:54,200 Speaker 2: are one of them, let us know. 442 00:30:54,800 --> 00:30:56,680 Speaker 1: Yes, we want. 443 00:30:56,480 --> 00:31:02,120 Speaker 2: To hear all about all about your good memories. But yeah, no, 444 00:31:02,280 --> 00:31:04,680 Speaker 2: I mean the Butterfinger brand is really just going for it, 445 00:31:05,080 --> 00:31:07,840 Speaker 2: especially recently. Like I think that those ice cream bars 446 00:31:07,880 --> 00:31:11,720 Speaker 2: only launched this year twenty twenty five. This spring, they 447 00:31:11,800 --> 00:31:16,600 Speaker 2: released a new flavor for the first time in a 448 00:31:16,800 --> 00:31:20,960 Speaker 2: very long time. It was limited edition. It was salted 449 00:31:21,000 --> 00:31:25,720 Speaker 2: Caramel Butterfinger. It had like a tan chocolatey coating and 450 00:31:25,800 --> 00:31:28,600 Speaker 2: a strip of salted caramel inside the bar. I think 451 00:31:30,000 --> 00:31:34,240 Speaker 2: based on its popularity, they did the aforementioned marshmallow Butterfinger 452 00:31:34,280 --> 00:31:39,040 Speaker 2: for fall. Also in both twenty twenty four and twenty 453 00:31:39,080 --> 00:31:43,440 Speaker 2: twenty five, they've partnered with Heidi Klum to like trick 454 00:31:43,480 --> 00:31:46,720 Speaker 2: out her Halloween party with branded treats. And I didn't 455 00:31:46,760 --> 00:31:49,479 Speaker 2: mean for that to be a whole pun sentence, but 456 00:31:49,600 --> 00:31:52,160 Speaker 2: I just I just write these things without realizing it, 457 00:31:52,200 --> 00:31:55,480 Speaker 2: and then I'm not going to change it. No, that'd 458 00:31:55,480 --> 00:32:02,200 Speaker 2: be silly, it would anyway. Klume is like big into Halloween. 459 00:32:02,840 --> 00:32:07,480 Speaker 2: She's had really spectacular costumes and has been holding big parties. 460 00:32:07,520 --> 00:32:09,840 Speaker 2: This is like the twenty fourth year of her holding 461 00:32:09,840 --> 00:32:13,840 Speaker 2: really big Halloween parties apparently. And yeah, yeah, Butterfinger partnered 462 00:32:13,880 --> 00:32:18,280 Speaker 2: with her to have Butterfingers there, And I don't know, 463 00:32:18,320 --> 00:32:23,680 Speaker 2: they're doing like a Butterfinger teeny cocktail with peanut butter 464 00:32:23,720 --> 00:32:33,880 Speaker 2: whiskey and notes of butterscotch and chocolate. So yeah, oh okay, yeah, 465 00:32:34,440 --> 00:32:36,320 Speaker 2: yeah sounds nice. 466 00:32:36,360 --> 00:32:36,840 Speaker 1: I'm sure. 467 00:32:37,120 --> 00:32:39,400 Speaker 2: I'm sure that for someone who would be into that, 468 00:32:40,080 --> 00:32:48,280 Speaker 2: it's great. I hope that it finds it's intended recipient. Yeah, huh, yeah, okay, 469 00:32:48,280 --> 00:32:50,400 Speaker 2: And so a thing that I didn't mention earlier, but 470 00:32:50,720 --> 00:32:52,480 Speaker 2: I kind of meant to work in here and the 471 00:32:52,960 --> 00:32:55,800 Speaker 2: caramel thing reminded me. I'm pretty sure that at some 472 00:32:56,000 --> 00:32:59,960 Speaker 2: point in the early to mid days of the butter 473 00:33:00,080 --> 00:33:04,080 Speaker 2: Finger Bar there was a bit of caramel in the bar, 474 00:33:06,400 --> 00:33:09,960 Speaker 2: but I'm not sure where and how, and I couldn't 475 00:33:11,320 --> 00:33:12,560 Speaker 2: I couldn't really figure it out. 476 00:33:13,560 --> 00:33:17,000 Speaker 1: Yeah, I have to say this was kind of a 477 00:33:17,040 --> 00:33:23,160 Speaker 1: surprising episode in terms of that where a lot of 478 00:33:23,160 --> 00:33:28,240 Speaker 1: times when we do a product or a company, they 479 00:33:28,320 --> 00:33:32,760 Speaker 1: have so many resources because they're telling their company story, 480 00:33:32,800 --> 00:33:36,040 Speaker 1: whether or not that's true not, but there's a lot 481 00:33:36,040 --> 00:33:38,240 Speaker 1: of stuff you can find. Yeah, Yeah, like this one 482 00:33:38,320 --> 00:33:42,640 Speaker 1: was a little a little sparse, Yeah, what I could find. 483 00:33:43,240 --> 00:33:46,000 Speaker 2: Yeah, And I'm wondering, I'm wondering if it's that like 484 00:33:46,280 --> 00:33:50,960 Speaker 2: rapid fire exchange of company assets during that like one 485 00:33:51,040 --> 00:33:53,120 Speaker 2: really short period where maybe a bunch of stuff did 486 00:33:53,160 --> 00:33:58,120 Speaker 2: kind of get lost. Yeah, but yeah, right, because then 487 00:33:58,120 --> 00:33:59,840 Speaker 2: I was arguing with myself like was there a layer 488 00:33:59,840 --> 00:34:01,960 Speaker 2: of caramel or were they talking about like the toffee 489 00:34:02,280 --> 00:34:04,880 Speaker 2: as a caramel. You know, I don't, I don't have 490 00:34:04,960 --> 00:34:05,200 Speaker 2: to know. 491 00:34:06,520 --> 00:34:12,160 Speaker 1: But here we are, here, we are, We've we've done 492 00:34:12,160 --> 00:34:16,439 Speaker 1: all five of my candies. Yeah, I feel good. 493 00:34:17,360 --> 00:34:22,239 Speaker 2: Yeah. I got to mention Eric Castrada loop for Rick 494 00:34:22,320 --> 00:34:25,000 Speaker 2: knowing Charisma Carpenter in the same sentence. 495 00:34:25,400 --> 00:34:32,239 Speaker 1: Yeah, that's pretty excellent. And again, we didn't even get 496 00:34:32,239 --> 00:34:35,239 Speaker 1: into all of their ad campaigns. They are they have 497 00:34:35,480 --> 00:34:41,640 Speaker 1: done some stuff. Yeah, if you want to look it up, 498 00:34:43,080 --> 00:34:45,480 Speaker 1: the ad campaign part, you can find a lot. 499 00:34:45,360 --> 00:34:46,880 Speaker 2: Of information, certainly. 500 00:34:47,680 --> 00:34:47,960 Speaker 1: Yeah. 501 00:34:48,120 --> 00:34:50,520 Speaker 2: Yeah, I mean, if if you guys really want us 502 00:34:50,560 --> 00:34:56,360 Speaker 2: to just recite ad slogans, I guess we could. But 503 00:34:56,480 --> 00:34:59,960 Speaker 2: watching the but watching watching the commercials is probably worth 504 00:35:00,120 --> 00:35:02,760 Speaker 2: your time if that's the kind of nostalgia that you're into, 505 00:35:02,920 --> 00:35:04,240 Speaker 2: because they are wacky. 506 00:35:05,600 --> 00:35:08,240 Speaker 1: Yeah, and I did read that this was a big 507 00:35:08,719 --> 00:35:14,160 Speaker 1: nostalgia candy. So I'm curious because I personally, I feel 508 00:35:14,200 --> 00:35:19,720 Speaker 1: like there's my Dad's candy like whoppers. That's not bad, 509 00:35:19,840 --> 00:35:22,239 Speaker 1: but that's a very like hymn candy. And now I'm 510 00:35:22,280 --> 00:35:26,360 Speaker 1: wondering if I'm entering the oh do young people eat 511 00:35:26,719 --> 00:35:29,080 Speaker 1: butter fingers? Is it? Am? I? 512 00:35:29,600 --> 00:35:31,680 Speaker 2: Are you the old person now? 513 00:35:33,200 --> 00:35:35,520 Speaker 1: Yeah? So younger younger listeners right in? 514 00:35:36,440 --> 00:35:36,760 Speaker 2: Yeah? 515 00:35:36,960 --> 00:35:38,480 Speaker 1: What am I going through? 516 00:35:38,760 --> 00:35:42,280 Speaker 2: Yeah? True and truly the scariest part about Halloween? 517 00:35:43,880 --> 00:35:46,920 Speaker 1: That's right, that's right, But I at least have a 518 00:35:46,960 --> 00:35:48,399 Speaker 1: butter finger to get me through. 519 00:35:48,520 --> 00:35:49,880 Speaker 2: Well, that's good. I'm really glad. 520 00:35:50,560 --> 00:35:53,400 Speaker 1: Mm hmm. Well, I guess that's what we have to 521 00:35:53,400 --> 00:35:56,240 Speaker 1: say about butterfingers for now. It is. Oh. 522 00:35:56,800 --> 00:35:58,879 Speaker 2: We would indeed love to hear from y all, though, 523 00:35:59,480 --> 00:36:02,480 Speaker 2: and we do already have some listener mouth for you, 524 00:36:02,760 --> 00:36:04,440 Speaker 2: which we will get into as soon as we get 525 00:36:04,440 --> 00:36:06,200 Speaker 2: back from one more quick break for a word from 526 00:36:06,200 --> 00:36:06,880 Speaker 2: our sponsors. 527 00:36:16,400 --> 00:36:16,879 Speaker 1: And we're back. 528 00:36:16,920 --> 00:36:20,719 Speaker 2: Thank you, sponsor, Yes, thank you, And we're back with this. 529 00:36:40,360 --> 00:36:42,640 Speaker 1: Yeah, it's hard to communicate those kind of things, but 530 00:36:42,680 --> 00:36:43,600 Speaker 1: I think you did a good. 531 00:36:43,480 --> 00:36:46,319 Speaker 2: Job as I just tried to follow along with you, 532 00:36:47,920 --> 00:36:52,520 Speaker 2: and I think it worked. Maybe Andrew is helping us. 533 00:36:52,440 --> 00:37:00,480 Speaker 1: Out always he always is. Okay, so we got a 534 00:37:00,600 --> 00:37:07,360 Speaker 1: follow up email from Haley, who is our cookie experiment tress. 535 00:37:08,000 --> 00:37:11,840 Speaker 1: That's a lot of things, and we recently read Haley's 536 00:37:11,880 --> 00:37:16,040 Speaker 1: email on here and here is a follow up another 537 00:37:16,239 --> 00:37:19,800 Speaker 1: double whammy. I was just listening to the provolone episode 538 00:37:19,840 --> 00:37:21,880 Speaker 1: and thinking about how I could put some in a 539 00:37:21,920 --> 00:37:27,120 Speaker 1: cookie for a cheese pull. Then provel was mentioned. I'm 540 00:37:27,160 --> 00:37:29,600 Speaker 1: originally from Missouri and spent a few years living in 541 00:37:29,680 --> 00:37:33,600 Speaker 1: Saint Louis. Provel is widely used there, specifically at a 542 00:37:33,600 --> 00:37:39,400 Speaker 1: pizza chain called Emaos. I miss that salty, creamy, ultra 543 00:37:39,520 --> 00:37:45,000 Speaker 1: processed nonsense every day, but it is, as are most things, 544 00:37:45,360 --> 00:37:48,839 Speaker 1: very divisive. I was writing that response in my head 545 00:37:48,840 --> 00:37:52,160 Speaker 1: when suddenly my last email was being read. I think 546 00:37:52,200 --> 00:37:55,400 Speaker 1: I've become a little numbed by all the weird things 547 00:37:55,480 --> 00:38:01,240 Speaker 1: I've eaten, because, yeah, that sentence was completely bonker. Lol. 548 00:38:02,560 --> 00:38:06,800 Speaker 1: Some Internet people have been downright mean about my opinion, surprise, surprise. 549 00:38:07,320 --> 00:38:10,400 Speaker 1: But I've learned a lot and get to eat cookies 550 00:38:10,480 --> 00:38:13,479 Speaker 1: every day for work and for the chair on top. 551 00:38:13,680 --> 00:38:17,239 Speaker 1: My mom is a picture framer, so I'll absolutely have 552 00:38:17,360 --> 00:38:21,120 Speaker 1: her memorialize that quote for me. Much love and big 553 00:38:21,239 --> 00:38:27,560 Speaker 1: cookie dreams. That's so funny. That's excellent. That's excellent. So 554 00:38:28,440 --> 00:38:31,840 Speaker 1: if you missed that listener mail, it was basically about putting. 555 00:38:32,960 --> 00:38:38,400 Speaker 1: It was the most funny, calm, strange sentence I've ever read. 556 00:38:38,680 --> 00:38:41,000 Speaker 1: That was just like, yeah, there were peppers in there, 557 00:38:41,080 --> 00:38:43,360 Speaker 1: and it was okay, but it was also mushy and 558 00:38:43,520 --> 00:38:50,600 Speaker 1: very unremarkable. And I think I'm very glad that you're 559 00:38:50,600 --> 00:38:52,160 Speaker 1: getting it framed. I think you should. 560 00:38:52,400 --> 00:38:56,040 Speaker 2: Yeah, oh, absolutely, it is. It is a thing of 561 00:38:56,080 --> 00:38:56,800 Speaker 2: strange beauty. 562 00:38:57,680 --> 00:39:03,600 Speaker 1: It is, it is, and as your work sounds like 563 00:39:03,680 --> 00:39:09,160 Speaker 1: it is. Yeah, I would love to hear if you 564 00:39:09,239 --> 00:39:13,440 Speaker 1: put profila and a cookie or provolone. 565 00:39:13,560 --> 00:39:16,120 Speaker 2: Yeah, yeah, if you're getting a cheese pull out of 566 00:39:16,120 --> 00:39:16,759 Speaker 2: a cookie. 567 00:39:16,840 --> 00:39:22,920 Speaker 1: I am fascinated by this, definitely, definitely. We always love 568 00:39:23,000 --> 00:39:30,440 Speaker 1: hearing about your cookie combinations. But I, like I said 569 00:39:30,480 --> 00:39:33,680 Speaker 1: in that episode, I desperately want to talk about it 570 00:39:33,680 --> 00:39:38,160 Speaker 1: because I've never heard of it, and people yeah yeah, 571 00:39:38,320 --> 00:39:44,600 Speaker 1: out of the gate immediately had strong opinions, and I 572 00:39:44,800 --> 00:39:48,360 Speaker 1: just really I want to know more. So let us know. 573 00:39:48,480 --> 00:39:54,000 Speaker 1: We love hearing updates about your cookies. Yeah, if you 574 00:39:54,040 --> 00:39:58,360 Speaker 1: do get that quote framed, please send us a picture. 575 00:39:58,560 --> 00:40:03,120 Speaker 2: Yes, yes, yes, yes, oh man, oh yeah, I want 576 00:40:03,160 --> 00:40:06,600 Speaker 2: to learn more about pravel too anyway, okay U William wrote, 577 00:40:07,080 --> 00:40:09,600 Speaker 2: during October of twenty twenty four, my wife and I 578 00:40:09,680 --> 00:40:12,759 Speaker 2: visited our daughter and son in law in Japan. Spent 579 00:40:12,800 --> 00:40:16,000 Speaker 2: the month eating great food. In Japan and South Korea. 580 00:40:16,120 --> 00:40:20,360 Speaker 2: The Japanese love Halloween. Every store has an elaborate display. 581 00:40:20,840 --> 00:40:24,200 Speaker 2: The attached photo shows, however, that, like the logos on 582 00:40:24,239 --> 00:40:28,160 Speaker 2: many T shirts, some meaning gets jumbled in translation. This 583 00:40:28,320 --> 00:40:30,279 Speaker 2: was taken in the lobby of a small hotel we 584 00:40:30,320 --> 00:40:34,360 Speaker 2: stayed at in rural Japan. Note it's a Christmas tree 585 00:40:34,760 --> 00:40:38,680 Speaker 2: adorned with a witch's hat on top, with pumpkins and 586 00:40:38,760 --> 00:40:42,040 Speaker 2: ghosts adorning the branches. Thought it might make you smile, 587 00:40:44,880 --> 00:40:48,520 Speaker 2: And yes, yep, that is absolutely a Christmas tree. It 588 00:40:48,600 --> 00:40:51,760 Speaker 2: is like a green Christmas tree with white fake snow 589 00:40:52,320 --> 00:40:57,120 Speaker 2: on it, and it is decorated like a Halloween tree. Yes, 590 00:40:57,400 --> 00:41:01,720 Speaker 2: but there it's all like orange, purple and white in theme. 591 00:41:03,280 --> 00:41:08,080 Speaker 1: I have never thought of putting a witch's hat on 592 00:41:08,120 --> 00:41:11,160 Speaker 1: top of a Christmas tree. Why now I'm very angry 593 00:41:11,200 --> 00:41:13,240 Speaker 1: at my right because that looks excellent. 594 00:41:13,360 --> 00:41:15,359 Speaker 2: I mean because it's one of those you know, pointy 595 00:41:15,480 --> 00:41:19,640 Speaker 2: triangular like cone shaped hats with the wide rim on 596 00:41:19,680 --> 00:41:23,359 Speaker 2: the bottom and it just fits the shape of the tree. 597 00:41:23,480 --> 00:41:26,760 Speaker 2: It's also at like this very specific, slight jaunty angle 598 00:41:26,840 --> 00:41:28,680 Speaker 2: that I think is really adding something. 599 00:41:30,680 --> 00:41:33,719 Speaker 1: I agree. I think it's really cute, it's beautiful. It 600 00:41:33,800 --> 00:41:36,000 Speaker 1: did bring us f out to my face, so thank you. 601 00:41:37,680 --> 00:41:39,560 Speaker 1: I won't go into it too much now, but I 602 00:41:39,640 --> 00:41:43,719 Speaker 1: have talked before about when I was in Japan, they 603 00:41:43,760 --> 00:41:48,200 Speaker 1: do how they do hallowing up. They have all of 604 00:41:48,239 --> 00:41:53,839 Speaker 1: these food promotions, people dress up, but it felt much 605 00:41:53,880 --> 00:41:56,960 Speaker 1: more and people from Japan please write in because I 606 00:41:57,040 --> 00:41:59,239 Speaker 1: was a tourist there, but it felt much more like 607 00:41:59,280 --> 00:42:01,880 Speaker 1: it was like, look at this strange thing Americans do. 608 00:42:03,280 --> 00:42:08,120 Speaker 1: Let us also do it. But it was cool. I mean, 609 00:42:08,520 --> 00:42:12,200 Speaker 1: they just had so many Being in Japan during Halloween, 610 00:42:13,160 --> 00:42:15,200 Speaker 1: I was so glad that that was the time I went. 611 00:42:15,440 --> 00:42:16,080 Speaker 1: It was just. 612 00:42:16,239 --> 00:42:20,640 Speaker 2: Really cool, especially being a Halloween person as you are. 613 00:42:20,840 --> 00:42:24,200 Speaker 1: Yeah exactly, yeah exactly. I went to a couple of 614 00:42:24,280 --> 00:42:31,319 Speaker 1: hunted houses. Yeah, so many, like very We've talked about 615 00:42:31,320 --> 00:42:33,120 Speaker 1: it before on the show, but just they go all 616 00:42:33,160 --> 00:42:35,440 Speaker 1: out on the kind of Halloween promotion with food. So 617 00:42:35,480 --> 00:42:39,440 Speaker 1: I had a lot of like Halloween foods. But it 618 00:42:40,040 --> 00:42:45,040 Speaker 1: was cool and I would love to hear from other 619 00:42:45,120 --> 00:42:49,200 Speaker 1: listeners about it, about what you have seen, what you 620 00:42:49,239 --> 00:42:52,080 Speaker 1: have done. Oh yeah, yeah, what's going on? 621 00:42:52,719 --> 00:42:57,520 Speaker 2: Yeah from anywhere? Yeah, not only Japan. Right, because although 622 00:42:57,960 --> 00:42:59,480 Speaker 2: if you are listening to this on the day it 623 00:42:59,520 --> 00:43:02,440 Speaker 2: comes out, I believe it's Halloween, I can't tell the future. 624 00:43:03,120 --> 00:43:07,239 Speaker 2: But so that means that you know very soon the 625 00:43:07,280 --> 00:43:11,160 Speaker 2: Halloween season is hypothetically over for the year. But as 626 00:43:11,480 --> 00:43:15,640 Speaker 2: we've said before, the holiday lives in our hearts. So yes, 627 00:43:15,960 --> 00:43:17,160 Speaker 2: so feel free to write in. 628 00:43:18,280 --> 00:43:22,920 Speaker 1: Yes, absolutely, do not let those constraints stop you, because 629 00:43:22,960 --> 00:43:29,080 Speaker 1: we love it anytime. Thank you so much to both 630 00:43:29,120 --> 00:43:30,840 Speaker 1: of those listeners for writing in. If you would like 631 00:43:30,840 --> 00:43:33,280 Speaker 1: to write to us, you can Our email is hello 632 00:43:33,320 --> 00:43:34,520 Speaker 1: at saborpod dot com. 633 00:43:34,560 --> 00:43:37,040 Speaker 2: We're also on social media. You can find us on 634 00:43:37,160 --> 00:43:40,239 Speaker 2: Instagram and blue Sky at saber pod, and we do 635 00:43:40,320 --> 00:43:43,279 Speaker 2: hope to hear from you. Savor is production of iHeartRadio. 636 00:43:43,520 --> 00:43:45,840 Speaker 2: For more podcasts my Heart Radio, you can visit the 637 00:43:45,880 --> 00:43:49,239 Speaker 2: iHeartRadio app, Apple Podcasts, or wherever you listen to your 638 00:43:49,239 --> 00:43:52,440 Speaker 2: favorite shows. Thanks us always to our super producers Dylan 639 00:43:52,480 --> 00:43:55,239 Speaker 2: Fagan and Andrew Howard. Thanks to you for listening, and 640 00:43:55,280 --> 00:43:57,399 Speaker 2: we hope that lots more good things are coming your way.