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Speaker 1: This is the business of sports. Should Major League Baseball

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Speaker 1: shorten up the season? How do we present football to

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Speaker 1: the audience of the future. I don't think that most

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Speaker 1: players understand the power that they have. Michael. The future

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Speaker 1: of IndyCar racing is looking bright. Scott Sashnik very basic

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Speaker 1: math here, more bidders means more money. Evan Nobody Williams.

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Speaker 1: The team value has essentially quadruples. And the leaders in

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Speaker 1: the sports industry time to bring in our guest, Al Stimbrunner,

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Speaker 1: National Hockey League Commissioner Gary Betman, Atlanta Braves president Derek Schiller,

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Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm Scotts, I'm Evan, Novie Williams, and I'm Michael Barr.

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Speaker 1: And this is the Bloomberg Business of Sports podcast. You know,

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Speaker 1: I'm not even bomber, where we explore the big money

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Speaker 1: issues and the victor. Look, he's pumping his fist like

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Speaker 1: he's won something. You know what, Then let's do it

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Speaker 1: where we explore the big money issues in the world

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Speaker 1: of sports. Let's start played by himself goodness, but you

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Speaker 1: know what, No, before we get into the topics, and uh,

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Speaker 1: I know you don't like self congratulatory things, but I

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Speaker 1: want to congratulate you guys because Monday was we had

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Speaker 1: at the big Sports luncheon and you guys worked your

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Speaker 1: tails off trying to put all that together. And this

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Speaker 1: is a big round of applause to you guys because

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Speaker 1: we had Randy Levine and many other people who were

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Speaker 1: big wigs in the in the world of sports, and

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Speaker 1: you guys put it together. And you guys need to

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Speaker 1: pat on the back. That needed to be said. Now

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Speaker 1: that's about as much of a warm and fuzzy you're

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Speaker 1: gonna get for me, because Mike Trout just signed. Holy moly,

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Speaker 1: that's a four hundred forty million dollars the highest in

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Speaker 1: sports ever any profts. What give me the return? What

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Speaker 1: I need to know? I need I need to and

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Speaker 1: you know, Autie Moreno is looking to buy some ore

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Speaker 1: a sense and I'm looking for the return on investment

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Speaker 1: on this. I want to know how they sat down

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Speaker 1: and calculated, Yeah, we know he's a great player. How

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Speaker 1: many World Series of the Angels won with Mike Trap,

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Speaker 1: what's their attendance, what's their TV ratings? I mean, I

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Speaker 1: need to know the metrics. How many playoff games? How

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Speaker 1: many playoff That's what I mean. I need to know

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Speaker 1: the metrics behind this. Well, you're going to get people

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Speaker 1: in the ballpark. You're not gonna get any more people

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Speaker 1: in the ballpark that he's been there. Well, but you're

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Speaker 1: gonna get people that's gonna watch. Not because if anything,

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Speaker 1: people are gonna be saying, there's the dude that's getting

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Speaker 1: I don't think anybody else is tuning in because Mike

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Speaker 1: Trout is not making more money. I really don't. That's

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Speaker 1: that's that's my question. I'd love I'd love to see

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Speaker 1: the baseball ops besides the business ops people saying this

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Speaker 1: is why it makes sense from both I mean from

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Speaker 1: the baseball side, I get it. Until this takes into

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Speaker 1: age thirty nine, It's not as if we don't have

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Speaker 1: some analytics on the historical trends of production of baseball

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Speaker 1: players at a certain age. Let's see. I mean, look,

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Speaker 1: he's the best player, he has been for a long time.

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Speaker 1: We just did a business week a big date of

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Speaker 1: is on, you know, baseball players salary versus performance. He

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Speaker 1: is an outlier in terms of how good now right now,

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Speaker 1: and has been since since his rookie year in the

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Speaker 1: prime of his career. He's in the prime of his career.

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Speaker 1: I don't think. I mean, you're right at the end

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Speaker 1: of his career when Mike trot is thirty nine playing

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Speaker 1: for the Los Angeles Angels or wherever the team is

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Speaker 1: based at that point, Uh, that he is not going

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Speaker 1: to be this player, right, And I think the Angels

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Speaker 1: know that. Um, but you know there are other ways

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Speaker 1: that that he is valuable, right. And you know, we

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Speaker 1: saw this total mixed analogy, but we saw this a

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Speaker 1: little bit with uh, with the Islanders and and and

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Speaker 1: John Taveras right there. People feel an affinity for players

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Speaker 1: who come up, uh, we're drafted by their team, have

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Speaker 1: helped their team reach at a level of national attention.

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Speaker 1: But I'm not so sure. I don't think that's the

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Speaker 1: the example you want to give because John Taveries leaves

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Speaker 1: and the Islanders production house. God, look, the Islanders would

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Speaker 1: obviously love to prefer to have John there is. I'm

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Speaker 1: not one of the questions I want to have for

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Speaker 1: lu La Morello and the others there is, give me

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Speaker 1: the pros and cons of the distribution of salary. Is

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Speaker 1: this a better way without committing so much money in

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Speaker 1: a cap system. Don't commit so much money because it's

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Speaker 1: not a cap system. Trout is not a cap system.

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Speaker 1: They have any text and they have a very big

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Speaker 1: regional sports network deal. Right, it's a it's a three

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Speaker 1: billion dollar deal over twenty years. Um. Yeah. By the way,

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Speaker 1: the sub fees are going to go up on that now,

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Speaker 1: I'm the Southern California are exactly which is part of

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Speaker 1: how you know, part of how this process works, and

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Speaker 1: it's in the entire ecosystem. UM. I don't know. It's

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Speaker 1: obviously way too early to say if this is a

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Speaker 1: bad deal or not. Um, but I'm sure there are

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Speaker 1: Angels fans out there who are happy that this happened. Well,

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Speaker 1: so did Josh and so did Josh Hamilton, right, don't

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Speaker 1: have a good history with with these deals, they don't. Um,

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Speaker 1: But you know, we'll see. But what sad is on

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Speaker 1: the other side of the tracks, which kind of goes

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Speaker 1: with this story, which I'm glad that Toronto Blue Jays

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Speaker 1: are doing this in their minor leagues. They are wanting

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Speaker 1: to raise the salaries to what was from mirror right acceptable.

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Speaker 1: What's sad is I mean these and this we still

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Speaker 1: had that ruling where uh, after forty hours, that's it.

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Speaker 1: You don't get over time if you're a minor league

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Speaker 1: player and g and we all know that it's just

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Speaker 1: forty hours that these guys spend and then you get

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Speaker 1: a lunch break in between the fifth and sixth. Great.

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Speaker 1: If they're tied at the end of the bottom and

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Speaker 1: I still tied, yeah, forget it. I've worked. I just

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Speaker 1: wonder what those guys think about it when they see

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Speaker 1: big contracts like Trout at four thirty, Bryce Harper at

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Speaker 1: three thirty. What do they think they think? I wish

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Speaker 1: I was as good as that, I bet you. There's

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Speaker 1: also you know, we've talked about this before that there's

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Speaker 1: this big kind of war of words going on in

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Speaker 1: baseball right now between players and owners. Players saying that

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Speaker 1: owners are not, you know, not willing to pay money

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Speaker 1: that they that they used to be willing to pay.

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Speaker 1: I bet you there's a part of you know, some

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Speaker 1: players out there who are see see these deals and

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Speaker 1: they think, okay, well, at least some owner out there,

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Speaker 1: at least Marino is willing to open the bank on

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Speaker 1: a on a big long term deal for a guy

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Speaker 1: who's gonna pay this story at the end um. So

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Speaker 1: there's I'm sure there's some you know, there's jealousy. I'm

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Speaker 1: sure there's some some people out there who are maybe

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Speaker 1: a little relieved at least happy that that these deals,

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Speaker 1: that these deals are happening at all. You know what

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Speaker 1: I would when we talk a lot about like minority

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Speaker 1: participation in baseball waning and they're working hard to sort

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Speaker 1: of aim at that community, I would go and I

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Speaker 1: would talk to the parents of every dominant athlete age

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Speaker 1: thirteen fourteen, find the football players, I really would, and say,

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Speaker 1: have you seen what the baseball players are making these days?

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Speaker 1: Are you're noticing these contracts? And but by the way,

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Speaker 1: them that's guaranteed your you know, your your son is

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Speaker 1: uber talented, could probably play baseball and be very good.

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Speaker 1: By this football thing, the injuries, the head trauma, the

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Speaker 1: non guaranteed. Are you sure you want to go that route?

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Speaker 1: A tenth of what Mike Trout is about to get

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Speaker 1: is a super contract in the NFL. That tells you something.

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Speaker 1: It does and by the way, the NFL makes more

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Speaker 1: revetue rein for folks out there. Russell Okung, the former

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Speaker 1: offensive lineman in the NFL had a good threat on

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Speaker 1: Twitter this week about NFL salaries, kind of debunking a

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Speaker 1: few myths, and uh it started off by talking about

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Speaker 1: Trout and exactly the point you just made, Michael, that

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Speaker 1: that there are very very big differences between the size

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Speaker 1: of a big deal in the NFL on the size

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Speaker 1: of the big deal in in Major League Baseball. Let's

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Speaker 1: talk about the a C and the billion dollar media rights.

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Speaker 1: What's up? Yeah, the American Athletic Conference, which, for for

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Speaker 1: college sports fans, not not a power of five school,

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Speaker 1: but but the biggest of the other five football conferences.

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Speaker 1: So kind of in this nebulous region between the big five,

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Speaker 1: the A a C is you know, it's Temple, it's football.

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Speaker 1: Navy is in there for football. Right, it's it's Memphis,

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Speaker 1: it's two Lane, it's uh. Um so now there's a

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Speaker 1: number of others at Houston, Cincinnati, right, it's it's it's

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Speaker 1: a lot of the football schools from the old Big East. Um,

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Speaker 1: they have a you know, their media rights were up.

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Speaker 1: They have a big deal. Right, it's it's a it's

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Speaker 1: a twelve year, one billion dollar deal. It's it's almost

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Speaker 1: four x over what their their previous deal was with ESPN.

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Speaker 1: This is for almost all of their live content. Spare

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Speaker 1: a few games that are going to go to UH

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Speaker 1: to CBS as part of a different deal. UM, a

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Speaker 1: pretty big deal I think for them. I mean, we

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Speaker 1: we've talked a bit about how you know, if you're

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Speaker 1: a premium rights holder in the NFL or in sports,

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Speaker 1: right now, the new media landscape is probably good for you,

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Speaker 1: and we've seen tons of evidence of that. UM. Was

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Speaker 1: the American Athletic Conference a premium sports product? Unclear, but

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Speaker 1: it certainly seems as though right now, you know, anytime

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Speaker 1: your rights goes up four times, that seems like a

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Speaker 1: pretty good indication for you. UM. Just to put it

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Speaker 1: in context, UH, schools in the A, A C when

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Speaker 1: this deal starts in are going to share about each

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Speaker 1: of them is going to get about nine seven million

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Speaker 1: dollars a year from this media contracts going to ask

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Speaker 1: it's like, how do they down? Yeah, it's seven seven million.

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Speaker 1: If you're in the Big ten, you're getting fifty million.

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Speaker 1: If you're in the PAC twelve thirty one, SEC forty four,

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Speaker 1: a CEC, high twenties, Big twelve thirty four million. There

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Speaker 1: is a huge still financial he said, is that a

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Speaker 1: premiums Sure? But but but I mean every league, you know,

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Speaker 1: if you're the Sun Belt Conference, if your conference USA,

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Speaker 1: some of these back end conferences, if I told you

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Speaker 1: right now that your rights would go up for X,

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Speaker 1: I think they would be thrilled by what I'm excited about.

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Speaker 1: I want to see because they made a big deal

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Speaker 1: out of it, the PAC twelve when they hired Rain Group,

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Speaker 1: because they own all of their content and that you

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Speaker 1: know Larry Scott there and the conference schools had been

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Speaker 1: falling behind the others, not only in how much they

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Speaker 1: were receiving, but sort of on the it trickled down

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Speaker 1: to on the field of play in the football. So

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Speaker 1: nobody happier than Rain in the PAC twelve when they

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Speaker 1: see something like this, because that is premium content. Those

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Speaker 1: are serious, brand name schools in the major sports. Gonna

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Speaker 1: be very fun to see how that works. And the

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Speaker 1: PAC twelve network has, you know, has the PAC twelve

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Speaker 1: conference has the PAC twelve networks, which the A a

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Speaker 1: C does not have, right it does not have its

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Speaker 1: own linear conference deal. Um. But yes, this is at

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Speaker 1: least an indication that you know, we know, at least

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Speaker 1: where the bottom of the line is not in college

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Speaker 1: football in terms of rights. And you know, the sixth conference,

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Speaker 1: the sixth best conference of football has seen a significant boost.

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Speaker 1: Twelve years also feels like a fairly long time, right,

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Speaker 1: there's gonna be a lot of changes in media obviously,

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Speaker 1: anything for twelve years at this point. And they there

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Speaker 1: there's there's not a clause in this a grant of

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Speaker 1: rights if you know, if if a team leaves, right, So,

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Speaker 1: so this is a deal that you know, there's some protection,

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Speaker 1: but not fully if we see in three a significant

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Speaker 1: new round of conference, you know, conference realignment. These A, A,

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Speaker 1: C schools are the schools that are most likely to

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Speaker 1: make the jump up if the Big twelve wants to expand,

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Speaker 1: if the Big ten wants to expand, etcetera. Um so,

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Speaker 1: who knows what this conference even looks like twelve years

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Speaker 1: from now? Ding ding ding bonus. I gotta ask this

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Speaker 1: because you know what we are upon the n C

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Speaker 1: Double A men's bracket, and I just wonder, and there's

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Speaker 1: so much gambling going on. Is this more popular with gamblers?

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Speaker 1: Then's the Super Bowl? Yes, yeah, there's more games, there's

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Speaker 1: more games. It's just so much more to bet on.

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Speaker 1: If you're if you're a Las Vegas operator, the first

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Speaker 1: four days of this tournament, so you're your Thursday through

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Speaker 1: Sunday of the first two rounds is worth a little

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Speaker 1: bit more handle and money wise than the Super Bowl. Yeah,

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Speaker 1: I was thinking about that. It's people. When are you

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Speaker 1: thinking about that on your drive? Yeah? Right, last fifty seven?

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Speaker 1: When were you thinking about that? By the way, who

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Speaker 1: do you have? Who do you think is going to go?

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Speaker 1: I got nothing, You've got nothing, got nothing. I haven't

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Speaker 1: even thought about it. It's been bad, I seriously have not.

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Speaker 1: I'm writing look forward later this week. I've never done,

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Speaker 1: and I do obviously we focus on sports business, but

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Speaker 1: I just wanted to have a little fun this week.

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Speaker 1: So I've spoken to a bunch of Duke a lumbs

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Speaker 1: on Wall Street. David Rubinstein included, uh, sort of with

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Speaker 1: Zion and how much attention this team has gotten? Um,

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Speaker 1: what sort of community has been created among the Duke

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Speaker 1: a lumbs? How closely are they following it? I'll put

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Speaker 1: I'll put it to you this way. Every every single

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Speaker 1: person I spoke with is planning a trip to Minneapolis. Really,

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Speaker 1: every single person I spoke with has told me I'm

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Speaker 1: lining up my tickets. If they go, I go, and

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Speaker 1: they're leaving that calendar date open Duke against you, and oh,

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Speaker 1: that would be the best would take it? Is the

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Speaker 1: brackets allow for it? I know what I mean in

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Speaker 1: the final and the champions I think ladies and gentlemen.

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Speaker 1: That was Michael Barr who said that's a possibility. I

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Speaker 1: do not do. Okay, it does. Duke Carolina is a

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Speaker 1: distinct possibility. In the championship game, that would be therefongo

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Speaker 1: and I believe that the first three were that the

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Speaker 1: three highest rated college basketball games of the year so far. Yes,

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Speaker 1: that would be insane. Look for Duke to lose to

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Speaker 1: North Dakota State University. There we go. I'd like to

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Speaker 1: see all the alums, you know that wouldn't that be

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Speaker 1: fun if you had like the front row opposing each other,

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Speaker 1: all the Carolina A lums on one side and all

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Speaker 1: the Duke a lumbs on the other back in their school.

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Speaker 1: Think about like who would be sitting behind the benches

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Speaker 1: for that. And then you'd have, I mean, just for fun,

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Speaker 1: as part of the weekend, you'd have to have an

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Speaker 1: alumni game somewhere. I would pay to see the alumni

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Speaker 1: game that would be I would surely one of these

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Speaker 1: streaming operators ESPN plus, so somebody has to give me

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Speaker 1: this game. The Duke versus n C Alumni game Zone

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Speaker 1: will put twenty billion dollars behind that idea with a

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Speaker 1: with a fight at halftime. Let's wrap it up. This

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Speaker 1: is the Bloomberg Business of Sports podcast on Michael bar

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Speaker 1: Along with Scott sash Nicking, Evan Wie Williams, we are

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Speaker 1: here each and every Monday, Wednesday and Thursday exploring the

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Speaker 1: world of money in sports. Join us again at the

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Speaker 1: end of the week when we speak with Mark Heard,

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Speaker 1: the CEO of Oracle. You're listening to Bloomberg Business of

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Speaker 1: Sports on Bloomberg Radio around the world and online where

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Speaker 1: you get your podcast