1
00:00:01,360 --> 00:00:03,640
Speaker 1: This episode is brought to you by P and C Bank.

2
00:00:04,000 --> 00:00:06,760
Speaker 1: A lot of people think podcasts about work are boring,

3
00:00:07,000 --> 00:00:10,840
Speaker 1: and sure they definitely can be, but understanding a professionals

4
00:00:10,920 --> 00:00:14,160
Speaker 1: routine shows us how they achieve their success little by little,

5
00:00:14,560 --> 00:00:18,200
Speaker 1: day after day. It's like banking with P and C Bank.

6
00:00:18,680 --> 00:00:21,480
Speaker 1: It might seem boring to safe plan and make calculated

7
00:00:21,480 --> 00:00:24,599
Speaker 1: decisions with your bank, but keeping your money boring is

8
00:00:24,640 --> 00:00:27,960
Speaker 1: what helps you live or more happily fulfilled life. P

9
00:00:28,080 --> 00:00:32,879
Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly

10
00:00:32,960 --> 00:00:35,600
Speaker 1: Boring since eighteen sixty five is a service mark of

11
00:00:35,600 --> 00:00:38,840
Speaker 1: the PNC Financial Service Group, Inc. P and C Bank

12
00:00:39,280 --> 00:00:45,920
Speaker 1: National Association Member FDIC erness What's Up? You ever walk

13
00:00:45,920 --> 00:00:49,000
Speaker 1: into a small business and everything just works like the

14
00:00:49,080 --> 00:00:53,200
Speaker 1: checkout is fast, the receipts are digital, tipping is a breeze,

15
00:00:53,479 --> 00:00:55,640
Speaker 1: and you're out the door before the line even builds.

16
00:00:55,960 --> 00:01:00,240
Speaker 1: Odds are they're using Square? We love supporting business that

17
00:01:00,320 --> 00:01:02,959
Speaker 1: run on Square because it just feels seamless. Whether it's

18
00:01:03,000 --> 00:01:06,000
Speaker 1: a local coffee shop, a vendor at a pop up market,

19
00:01:06,160 --> 00:01:09,040
Speaker 1: or even one of our merch partners. Square makes it

20
00:01:09,160 --> 00:01:12,559
Speaker 1: easy for them to take payments, manage inventory, and run

21
00:01:12,600 --> 00:01:16,600
Speaker 1: their business with confidence, all from one simple system. If

22
00:01:16,640 --> 00:01:19,480
Speaker 1: you're a business owner or even just thinking about launching

23
00:01:19,520 --> 00:01:22,520
Speaker 1: something soon, Square is hands down one of the best

24
00:01:22,520 --> 00:01:25,680
Speaker 1: tools out there to help you start, run and grow.

25
00:01:25,959 --> 00:01:28,959
Speaker 1: It's not just about payments, it's about giving you time

26
00:01:29,040 --> 00:01:32,000
Speaker 1: back so you can focus on what matters most ready.

27
00:01:32,040 --> 00:01:35,399
Speaker 1: To see how Square can transform your business, visit Square

28
00:01:35,480 --> 00:01:40,000
Speaker 1: dot com backslash go backslash eyl to learn more that

29
00:01:40,200 --> 00:01:45,640
Speaker 1: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.

30
00:01:45,760 --> 00:01:48,160
Speaker 1: Let's Square handle the back end so you can keep

31
00:01:48,160 --> 00:01:49,400
Speaker 1: pushing your vision forward.

32
00:01:51,760 --> 00:01:54,440
Speaker 2: So why do business owners need to trademark their business

33
00:01:54,480 --> 00:01:58,920
Speaker 2: before launching? So I always ask people, will you build

34
00:01:58,960 --> 00:02:01,400
Speaker 2: a house on lane? You don't? I'm gonna ask you guys,

35
00:02:01,400 --> 00:02:03,000
Speaker 2: will you build a house on land you don't own?

36
00:02:04,560 --> 00:02:05,040
Speaker 1: I didn't?

37
00:02:05,720 --> 00:02:08,760
Speaker 2: No, right, right cause it makes sense, right, you're gonna

38
00:02:09,120 --> 00:02:11,960
Speaker 2: before we build houses in America, Right, we go and

39
00:02:12,000 --> 00:02:13,800
Speaker 2: we do a title search on the land and make

40
00:02:13,840 --> 00:02:16,600
Speaker 2: sure no one owns the lands. There's no leans on

41
00:02:16,639 --> 00:02:18,360
Speaker 2: the land or anything like that. Because if we go

42
00:02:18,440 --> 00:02:20,560
Speaker 2: and we just start building a house on land and

43
00:02:20,639 --> 00:02:23,079
Speaker 2: we haven't cleared the land, the owner of the land

44
00:02:23,120 --> 00:02:25,680
Speaker 2: can come tear that house down. Right. It's the same

45
00:02:25,760 --> 00:02:28,760
Speaker 2: equivalent when it comes to building a business on a

46
00:02:28,840 --> 00:02:31,640
Speaker 2: brand name and you don't own the name, right. And

47
00:02:31,720 --> 00:02:34,200
Speaker 2: so being that I have been practicing this law for

48
00:02:34,320 --> 00:02:37,639
Speaker 2: ten years, I have seen where people have invested their

49
00:02:37,720 --> 00:02:40,920
Speaker 2: four one K plans or took out money, you know,

50
00:02:40,960 --> 00:02:44,760
Speaker 2: from their retirement to invest in product and marketing material,

51
00:02:45,280 --> 00:02:48,720
Speaker 2: only for it to be torn down by the rifle owner. Right.

52
00:02:49,000 --> 00:02:51,640
Speaker 2: So I tell people, before we build brands and we

53
00:02:51,720 --> 00:02:54,200
Speaker 2: build businesses, we want to make sure we're clearing the

54
00:02:54,280 --> 00:02:57,400
Speaker 2: name and we're actually owning that name, so everything that

55
00:02:57,440 --> 00:03:00,880
Speaker 2: we're building on top of it is ours now. Okay.

56
00:03:01,120 --> 00:03:02,960
Speaker 1: So if we got to get the name to make

57
00:03:03,000 --> 00:03:05,679
Speaker 1: sure that we own it, what where are we going

58
00:03:05,720 --> 00:03:08,040
Speaker 1: to search for this? Like? Are there specific sites? I

59
00:03:08,040 --> 00:03:10,440
Speaker 1: feel like most people have no idea. They'll just type

60
00:03:10,440 --> 00:03:12,560
Speaker 1: in trade and whatever Google tells them that's what we're using.

61
00:03:12,919 --> 00:03:15,040
Speaker 1: It might not be the most accurate thing. So what

62
00:03:15,160 --> 00:03:17,360
Speaker 1: sites are we going through to ensure that if we

63
00:03:17,440 --> 00:03:18,799
Speaker 1: use this name, we can own this name.

64
00:03:18,960 --> 00:03:21,520
Speaker 2: That's a great question. So what I would first start

65
00:03:21,560 --> 00:03:24,560
Speaker 2: is with the USPTO dot gov and make sure it

66
00:03:24,560 --> 00:03:27,839
Speaker 2: says dot gov and not dot com, right, because there

67
00:03:27,880 --> 00:03:31,000
Speaker 2: can be some you know, fraudulent sites and things like that.

68
00:03:31,080 --> 00:03:33,960
Speaker 2: So start with the USPTO dot gov, and you want

69
00:03:33,960 --> 00:03:36,520
Speaker 2: to start broad because you want to see does anybody

70
00:03:36,560 --> 00:03:39,360
Speaker 2: own the name? But also too, this is where it's

71
00:03:39,400 --> 00:03:42,360
Speaker 2: important to hire an attorney because under the law it's

72
00:03:42,400 --> 00:03:44,720
Speaker 2: not about what's the same, but what can be deemed

73
00:03:44,760 --> 00:03:47,760
Speaker 2: confusingly similar. So if you go to the USPTO dot

74
00:03:47,800 --> 00:03:51,960
Speaker 2: gov and you search Starbucks, right, probably nothing will come

75
00:03:52,040 --> 00:03:53,720
Speaker 2: up and you'll be like, oh, I'm good, I can

76
00:03:53,760 --> 00:03:56,760
Speaker 2: go start a coffee company. Well, Starbucks is going to

77
00:03:56,840 --> 00:03:59,119
Speaker 2: have a problem with that, because under the law it's

78
00:03:59,120 --> 00:04:00,840
Speaker 2: not about what's the same ain't, but what can be

79
00:04:00,840 --> 00:04:04,280
Speaker 2: deemed confusingly similar. So first I would start there, and

80
00:04:04,320 --> 00:04:07,080
Speaker 2: then I would start with Google, and then possibly social

81
00:04:07,120 --> 00:04:10,360
Speaker 2: media handles as well, and then just searching domains. But

82
00:04:10,520 --> 00:04:14,800
Speaker 2: it's also important that we understand the nuances of the law. Right.

83
00:04:14,880 --> 00:04:18,840
Speaker 2: There's forty five different classes under trademark law, and sometimes

84
00:04:18,960 --> 00:04:21,839
Speaker 2: you can have brands that co exist in a marketplace.

85
00:04:22,120 --> 00:04:25,240
Speaker 2: That's why we have the chocolate doft soap, mac Makeup,

86
00:04:25,320 --> 00:04:29,119
Speaker 2: Mac Computer, Delta Airline, Delta, Falsett, Pandora Jewelry, Pandora Music.

87
00:04:29,279 --> 00:04:32,120
Speaker 2: So your name might come up. But if it's a

88
00:04:32,160 --> 00:04:34,839
Speaker 2: plummet industry and you're in a beauty industry, you make

89
00:04:34,880 --> 00:04:37,919
Speaker 2: and coexist. Right. But where a lot of times people

90
00:04:37,960 --> 00:04:41,720
Speaker 2: fall short entrepreneurs is they will say, Okay, my name

91
00:04:41,839 --> 00:04:44,880
Speaker 2: is available, I'm gonna file the name, and they just

92
00:04:45,000 --> 00:04:47,560
Speaker 2: pick a class and now they think they own that

93
00:04:47,680 --> 00:04:51,120
Speaker 2: name in its entirety. You know. Recently I seen an

94
00:04:51,120 --> 00:04:53,880
Speaker 2: interview from Caesar from Black Ink, and he talked about

95
00:04:54,200 --> 00:04:58,400
Speaker 2: how he actually was surprised when he had his dog

96
00:04:58,480 --> 00:05:00,600
Speaker 2: find an issue that he was let go from a show,

97
00:05:00,760 --> 00:05:04,240
Speaker 2: the show that he thought he owned because he created

98
00:05:04,320 --> 00:05:07,400
Speaker 2: black Ink and a black Ink brand. Well, what season

99
00:05:07,440 --> 00:05:10,560
Speaker 2: didn't know was and he filed his own trademarks too,

100
00:05:10,920 --> 00:05:13,240
Speaker 2: and he thought he had his trademarks register, but he

101
00:05:13,320 --> 00:05:16,640
Speaker 2: filed him for Tattooon Services and I think for a peril.

102
00:05:16,720 --> 00:05:19,400
Speaker 2: But when he did his deal with Viacom with the

103
00:05:19,440 --> 00:05:24,159
Speaker 2: reality show, they went and filed the name for entertainment services.

104
00:05:24,440 --> 00:05:26,839
Speaker 2: And so there's a big difference there. So it's important

105
00:05:26,839 --> 00:05:29,320
Speaker 2: that you understand those nuances.

106
00:05:28,880 --> 00:05:31,560
Speaker 1: And so inside that we shouldn't do this on our own.

107
00:05:31,640 --> 00:05:34,000
Speaker 1: So some people will say, I can do I can

108
00:05:34,040 --> 00:05:36,440
Speaker 1: figure this out by myself. Get an attorney.

109
00:05:36,520 --> 00:05:39,919
Speaker 2: Get an attorney. I have about five thousand clients, and

110
00:05:39,960 --> 00:05:43,039
Speaker 2: a fourth of them either did in themselves first and

111
00:05:43,080 --> 00:05:45,360
Speaker 2: then they had to come to us later, or they

112
00:05:45,440 --> 00:05:49,839
Speaker 2: went to one of these in internet sourcing companies right,

113
00:05:49,960 --> 00:05:53,120
Speaker 2: thinking they're hiring someone who would guide them and lead them.

114
00:05:53,160 --> 00:05:56,120
Speaker 2: But they're just really data transfer companies where they'll take

115
00:05:56,160 --> 00:06:00,240
Speaker 2: your data and transfer it into the information system in

116
00:06:00,279 --> 00:06:03,800
Speaker 2: an LLC or corporation enough to have for ownership in

117
00:06:03,800 --> 00:06:06,760
Speaker 2: the business. And so that is also a great question.

118
00:06:06,839 --> 00:06:10,080
Speaker 2: And the reason is is because as business owners, I

119
00:06:10,080 --> 00:06:13,880
Speaker 2: always say an educated entrepreneur is a successful one. We

120
00:06:13,960 --> 00:06:17,880
Speaker 2: have to understand the different legal vehicles and why they're here, right.

121
00:06:18,680 --> 00:06:20,599
Speaker 2: And a lot of times people think, oh, if I

122
00:06:20,600 --> 00:06:23,440
Speaker 2: got an LLC, I'm good. But the LLC might not

123
00:06:23,560 --> 00:06:26,359
Speaker 2: even be the best entity type for you, right. But

124
00:06:26,839 --> 00:06:29,600
Speaker 2: what we need to understand is what comes with that

125
00:06:29,720 --> 00:06:33,040
Speaker 2: formation of an entity. So under the law, when we

126
00:06:33,120 --> 00:06:36,640
Speaker 2: file our entities, whether it's an LLC or a corporation

127
00:06:36,920 --> 00:06:40,640
Speaker 2: or partnership, under the law, under our secretary of state.

128
00:06:40,720 --> 00:06:44,000
Speaker 2: We're forming in it within our state. But that says

129
00:06:44,200 --> 00:06:47,520
Speaker 2: that by us creating that company, it's going to give

130
00:06:47,640 --> 00:06:51,800
Speaker 2: us a legal shield to protect us, the individual owner,

131
00:06:51,880 --> 00:06:54,599
Speaker 2: from any legal liability that is to arise out of

132
00:06:54,600 --> 00:06:57,920
Speaker 2: our business. We also may get some tax benefits from

133
00:06:58,000 --> 00:07:00,680
Speaker 2: that as well. Right, But no, no wherein the law

134
00:07:00,720 --> 00:07:03,360
Speaker 2: does it says it's going to give you exclusive ownership

135
00:07:03,440 --> 00:07:06,400
Speaker 2: rights to that name. Right, So you could form your

136
00:07:06,400 --> 00:07:09,400
Speaker 2: business let's say in the state of Illinois, but if

137
00:07:09,400 --> 00:07:13,120
Speaker 2: someone owns the trademark and Illinois said you can have

138
00:07:13,200 --> 00:07:16,520
Speaker 2: this business name. But if someone owns the trademark, let's

139
00:07:16,520 --> 00:07:19,200
Speaker 2: say in the state of Florida, they can shet your

140
00:07:19,240 --> 00:07:22,880
Speaker 2: business now in Illinois. So that's why it's important as

141
00:07:22,960 --> 00:07:26,440
Speaker 2: business owners we understand these different legal vehicles and how

142
00:07:26,480 --> 00:07:29,240
Speaker 2: they work and how they're set up to protect us.

143
00:07:29,480 --> 00:07:32,920
Speaker 2: The trademark is there to protect our name, our logos,

144
00:07:32,960 --> 00:07:35,280
Speaker 2: our slogans, and not a lot of people know. But

145
00:07:35,320 --> 00:07:38,000
Speaker 2: you can also trademark a sound as well, like you

146
00:07:38,080 --> 00:07:38,600
Speaker 2: got mail.

147
00:07:39,760 --> 00:07:41,680
Speaker 1: Interesting, so you brought up the state things. So now

148
00:07:41,720 --> 00:07:46,640
Speaker 1: it makes me wonder there's a difference between filing the

149
00:07:46,680 --> 00:07:50,080
Speaker 1: trademark and the state. Can we file federally as well,

150
00:07:50,120 --> 00:07:52,480
Speaker 1: So like talk about the nuances and that that's.

151
00:07:52,320 --> 00:07:55,000
Speaker 2: A great question as well, because you can file your

152
00:07:55,040 --> 00:07:59,240
Speaker 2: trademark on the state level, right, but when you file

153
00:07:59,280 --> 00:08:02,360
Speaker 2: it federally, you get a lot more coverage. And I

154
00:08:02,360 --> 00:08:05,520
Speaker 2: always say technology is moving faster than the law. So

155
00:08:05,800 --> 00:08:08,600
Speaker 2: back in the day, you used to have to prove

156
00:08:08,720 --> 00:08:12,600
Speaker 2: interstate commerce in order to give federal registration. So a

157
00:08:12,640 --> 00:08:15,200
Speaker 2: lot of people used the state law system to file

158
00:08:15,280 --> 00:08:18,840
Speaker 2: their trademarks when before the Internet, right, Because now that

159
00:08:18,920 --> 00:08:21,800
Speaker 2: we have the Internet, as long as your business is

160
00:08:21,840 --> 00:08:24,880
Speaker 2: a ww dot com or you're on social media and

161
00:08:24,920 --> 00:08:29,840
Speaker 2: you're offering your services or your products to anyone across

162
00:08:29,880 --> 00:08:33,320
Speaker 2: the royal basically now you have interstate commerce. So with

163
00:08:33,440 --> 00:08:35,840
Speaker 2: the Internet, it kind of took that away. So you

164
00:08:35,960 --> 00:08:39,640
Speaker 2: want to go for the broader coverage most as possible

165
00:08:39,960 --> 00:08:43,480
Speaker 2: because you know there is a case and it arise

166
00:08:43,600 --> 00:08:45,920
Speaker 2: out of the state of Illinois, and it was in

167
00:08:45,960 --> 00:08:49,920
Speaker 2: the nineteen fifties where there was this restaurant, a small

168
00:08:49,960 --> 00:08:53,760
Speaker 2: mom and pop restaurant and they sold burger shakes and fries, right,

169
00:08:54,160 --> 00:08:58,760
Speaker 2: and so then there was a Florida restaurant that adopted

170
00:08:58,800 --> 00:09:01,319
Speaker 2: the same name and they old burger shakes and fries

171
00:09:01,400 --> 00:09:05,120
Speaker 2: as well, and so the Florida restaurant began to grow

172
00:09:05,520 --> 00:09:09,800
Speaker 2: very fast and very rapidly. And there was supposed to

173
00:09:09,920 --> 00:09:12,199
Speaker 2: be an agreement that they will never come into the

174
00:09:12,280 --> 00:09:15,520
Speaker 2: state of Illinois. Well, we know money talk and buy

175
00:09:15,600 --> 00:09:18,400
Speaker 2: craft walk, and they came in the state of Illinois. Well,

176
00:09:18,520 --> 00:09:22,000
Speaker 2: the state of Illinois restaurant filed a declaratory judgment under

177
00:09:22,040 --> 00:09:25,080
Speaker 2: federal law to kick them out of the state of Illinois,

178
00:09:25,120 --> 00:09:27,400
Speaker 2: and the court accid them. In the state of Illinois,

179
00:09:27,440 --> 00:09:31,000
Speaker 2: they were the first users, right. The court accid them, well,

180
00:09:31,080 --> 00:09:35,080
Speaker 2: how far does your customers come to your restaurant? And

181
00:09:35,120 --> 00:09:39,320
Speaker 2: this is a restaurant it's like in Matoon, Illinois, which

182
00:09:39,360 --> 00:09:42,319
Speaker 2: is like maybe like two hundred miles south of Chicago,

183
00:09:42,600 --> 00:09:47,320
Speaker 2: but it's right off a major highway in Illinois. And

184
00:09:47,360 --> 00:09:50,319
Speaker 2: they said, well, they come from about a twenty mil radius.

185
00:09:50,360 --> 00:09:53,760
Speaker 2: And so the court said, okay, well this company cannot

186
00:09:53,840 --> 00:09:57,000
Speaker 2: come within a twenty mile radius of your restaurant. But

187
00:09:57,120 --> 00:09:59,880
Speaker 2: now you can't go outside of twenty mil radius of

188
00:09:59,880 --> 00:10:03,839
Speaker 2: you restaurant because they have the federal registration and unfortunately

189
00:10:03,880 --> 00:10:08,040
Speaker 2: federal trump state. So at do you know, like they

190
00:10:08,080 --> 00:10:10,600
Speaker 2: boxed them in. But what's the name of that company?

191
00:10:10,800 --> 00:10:13,080
Speaker 2: Can you guys imagine, like, what was the name of

192
00:10:13,080 --> 00:10:19,800
Speaker 2: that restaurant, McDonald's. That's my first I McDonald's. What's the

193
00:10:19,840 --> 00:10:25,640
Speaker 2: other one? Burger King. So if you google right now

194
00:10:25,840 --> 00:10:29,360
Speaker 2: the original Burger King, it's still gonna come up today

195
00:10:29,720 --> 00:10:33,080
Speaker 2: and it's twenty twenty four and that restaurant in Withsoon

196
00:10:33,160 --> 00:10:36,000
Speaker 2: Illinois is still open as the original Burger King.

197
00:10:36,120 --> 00:10:39,360
Speaker 1: Again, there was another Burger King.

198
00:10:39,200 --> 00:10:43,520
Speaker 2: Before Burger King, exactly in Illinois. So the big corporation

199
00:10:43,640 --> 00:10:46,800
Speaker 2: Burger King. It originated out of Florida, out of the

200
00:10:46,840 --> 00:10:50,280
Speaker 2: state of Florida, but the state of Illinois Burger King.

201
00:10:50,320 --> 00:10:54,080
Speaker 2: They were the first users, but they didn't have federal registration.

202
00:10:55,040 --> 00:10:58,440
Speaker 2: So that's why it's so important that we are. They're

203
00:10:58,520 --> 00:11:01,560
Speaker 2: still there to this day. It's one store. It's just

204
00:11:01,600 --> 00:11:03,960
Speaker 2: one store because they can never grow outside of that

205
00:11:04,080 --> 00:11:05,280
Speaker 2: twenty mile radius.

206
00:11:05,440 --> 00:11:07,320
Speaker 1: They could put like four stores inside the twenty miles,

207
00:11:07,360 --> 00:11:08,280
Speaker 1: but they don't make sense.

208
00:11:08,320 --> 00:11:09,080
Speaker 2: They wouldn't even matter.

209
00:11:10,320 --> 00:11:11,079
Speaker 1: Is not Burger King.

210
00:11:11,160 --> 00:11:13,480
Speaker 2: It's a restaurant, a fast food. It's a restaurant and

211
00:11:13,520 --> 00:11:16,480
Speaker 2: they sell burger shakes and fries and it's called the

212
00:11:16,520 --> 00:11:21,479
Speaker 2: original Burger King. So if you ever google Burger Kington, Illinois,

213
00:11:21,480 --> 00:11:22,640
Speaker 2: it will come up so with.

214
00:11:22,559 --> 00:11:25,680
Speaker 1: The I mean, that's an incredible story, but it makes

215
00:11:25,679 --> 00:11:28,200
Speaker 1: more sense to file federally or is it? Yes, I

216
00:11:28,240 --> 00:11:29,480
Speaker 1: think it's more expensive as well.

217
00:11:29,800 --> 00:11:33,600
Speaker 2: Well it is, but sometimes the state registration is not

218
00:11:33,760 --> 00:11:37,080
Speaker 2: as it's effective and impact of as you need it

219
00:11:37,160 --> 00:11:39,600
Speaker 2: to be, especially in a day and age where the

220
00:11:39,640 --> 00:11:42,480
Speaker 2: internet is here. Right, and see another thing why that

221
00:11:42,600 --> 00:11:46,600
Speaker 2: story is so important is because trademarks are legacy builders. Right.

222
00:11:46,840 --> 00:11:50,560
Speaker 2: A trademark can outlive you. Coca Cola been registered since

223
00:11:50,600 --> 00:11:54,360
Speaker 2: eighteen ninety three, Mercedes since nineteen oh three, right, and

224
00:11:54,440 --> 00:11:58,319
Speaker 2: so a trademark can like so the original people who

225
00:11:58,360 --> 00:12:01,719
Speaker 2: created that Burger King that that was a family owned business,

226
00:12:01,840 --> 00:12:04,600
Speaker 2: so imagine what they could have did and expanded with

227
00:12:04,720 --> 00:12:07,680
Speaker 2: their company. But they are now attached to this judgment

228
00:12:07,880 --> 00:12:11,360
Speaker 2: out of federal court since the nineteen sixties, so it

229
00:12:11,520 --> 00:12:14,439
Speaker 2: limited their legacy. So I always tell people you want

230
00:12:14,440 --> 00:12:16,800
Speaker 2: to secure your brand, not only to secure your bag,

231
00:12:16,840 --> 00:12:18,520
Speaker 2: but you want to secure your brand so you can

232
00:12:18,559 --> 00:12:19,600
Speaker 2: secure your legacy.

233
00:12:20,080 --> 00:12:23,680
Speaker 3: An illegal alien from Guatemala charged with raping a child

234
00:12:23,760 --> 00:12:27,559
Speaker 3: in Massachusetts, an MS thirteen gang member from El Salvador

235
00:12:27,800 --> 00:12:31,920
Speaker 3: accused of murdering a Texas man of Venezuelan charged with

236
00:12:32,000 --> 00:12:35,839
Speaker 3: filming and selling child pornography in Michigan. These are just

237
00:12:36,000 --> 00:12:39,760
Speaker 3: some of the heinous migrant criminals caught because of President

238
00:12:39,800 --> 00:12:43,320
Speaker 3: Donald J. Trump's leadership. I'm Christy Noman, the United States

239
00:12:43,400 --> 00:12:48,200
Speaker 3: Secretary of Homeland Security. Under President Trump, attempted illegal border

240
00:12:48,200 --> 00:12:51,760
Speaker 3: crossings are at the lowest levels ever recorded, and over

241
00:12:51,840 --> 00:12:55,040
Speaker 3: one hundred thousand illegal aliens have been arrested. If you

242
00:12:55,120 --> 00:12:58,959
Speaker 3: were here illegally, your next you will be fined nearly

243
00:12:59,040 --> 00:13:03,080
Speaker 3: one thousand dollars a day, imprisoned, and deported. You will

244
00:13:03,120 --> 00:13:06,760
Speaker 3: never return. But if you register using our CBP home

245
00:13:06,800 --> 00:13:10,160
Speaker 3: app and leave now, you could be allowed to return legally.

246
00:13:10,559 --> 00:13:11,360
Speaker 3: Do what's right.

247
00:13:11,920 --> 00:13:12,800
Speaker 2: Leave now.

248
00:13:13,120 --> 00:13:17,920
Speaker 3: Under President Trump, America's laws, border and families will be protected.

249
00:13:18,000 --> 00:13:20,120
Speaker 2: Sponsored by the United States Department of Homeland Security,