1 00:00:00,040 --> 00:00:03,040 Speaker 1: Hello, I'm Scott, I'm Evan, Novie Williams, and I'm Michael 2 00:00:03,040 --> 00:00:07,160 Speaker 1: barn This is the Bloomberg Business of Sports podcast where 3 00:00:07,200 --> 00:00:11,680 Speaker 1: the three well dressed men. Far has a tie. I 4 00:00:11,840 --> 00:00:14,880 Speaker 1: have a tie, Evan without a time, but he's got 5 00:00:14,880 --> 00:00:17,520 Speaker 1: a shirt. Well, but that would be really weird if 6 00:00:17,560 --> 00:00:23,040 Speaker 1: he didn't. He has. Tell our listeners way, every year 7 00:00:23,120 --> 00:00:28,720 Speaker 1: we throw a little, big, big power sports business lunch. Yes, 8 00:00:28,800 --> 00:00:31,960 Speaker 1: so a lot of executives coming in today. I'm sure 9 00:00:32,000 --> 00:00:34,479 Speaker 1: we'll probably use some clips on the show. But you 10 00:00:34,560 --> 00:00:36,520 Speaker 1: name it in sports business. They're in the house today, 11 00:00:36,600 --> 00:00:38,360 Speaker 1: and we didn't. I didn't want to scare the guests, 12 00:00:38,360 --> 00:00:41,279 Speaker 1: so I put on a tie and a jacket. As 13 00:00:41,280 --> 00:00:44,400 Speaker 1: I said, you gotta love the way you look. Uh, 14 00:00:45,159 --> 00:00:46,960 Speaker 1: let's talk about the big money issues in the world 15 00:00:46,960 --> 00:00:48,760 Speaker 1: of sports, and today we begin with the n C 16 00:00:48,920 --> 00:00:53,400 Speaker 1: Double A Tournament brackets all set, where Duke has claimed 17 00:00:53,400 --> 00:00:56,440 Speaker 1: the number one seed overall. It's about time something could 18 00:00:56,480 --> 00:00:59,160 Speaker 1: happen to that program. Well, as long as they keep 19 00:00:59,160 --> 00:01:01,000 Speaker 1: the shoes on as to be all right, all right, 20 00:01:01,440 --> 00:01:04,000 Speaker 1: see what they see what I did. Anyway, I got 21 00:01:04,040 --> 00:01:05,560 Speaker 1: a good story in that. By the way, we have 22 00:01:05,600 --> 00:01:08,080 Speaker 1: a chance to discuss it. I don't know that. Oh that, 23 00:01:08,520 --> 00:01:10,280 Speaker 1: I don't think we did. Let's do it quickly, Yeah, 24 00:01:10,280 --> 00:01:12,720 Speaker 1: we can do real quick. The Nike you know, after 25 00:01:12,800 --> 00:01:15,680 Speaker 1: after that, you know, share shoe tear heard around the world. 26 00:01:16,200 --> 00:01:18,679 Speaker 1: When Zion sprained his knee in a shoe that fell apart, 27 00:01:18,959 --> 00:01:21,280 Speaker 1: Nike apparently had a team in Durham the next day 28 00:01:21,400 --> 00:01:25,480 Speaker 1: to inspect the shoe obviously very very contrite, and then 29 00:01:25,680 --> 00:01:28,920 Speaker 1: sent that team over to China to look go through 30 00:01:28,959 --> 00:01:30,959 Speaker 1: the process of making the shoes, trying to make a 31 00:01:31,000 --> 00:01:34,360 Speaker 1: more reinforced one, and then sent that team back to 32 00:01:34,440 --> 00:01:37,200 Speaker 1: Durham with a bunch of different options for different kind 33 00:01:37,240 --> 00:01:42,119 Speaker 1: of reinforced shoes. So when he returned for the Best 34 00:01:42,240 --> 00:01:44,839 Speaker 1: the a CEC Basketball Tournament this weekend, he was wearing 35 00:01:44,840 --> 00:01:46,800 Speaker 1: a different model, the Kyrie model instead of the Paul 36 00:01:46,840 --> 00:01:49,440 Speaker 1: George model. It was reinforced, but it was also kind 37 00:01:49,440 --> 00:01:52,520 Speaker 1: of the reinforced model that he had chosen after trying 38 00:01:52,520 --> 00:01:55,320 Speaker 1: on a number of different ones as as his preferred 39 00:01:55,320 --> 00:01:58,080 Speaker 1: shoe of Are you saying, Evan that Zion, if he 40 00:01:58,080 --> 00:02:00,760 Speaker 1: goes into the local foot locker, it's not the same 41 00:02:00,800 --> 00:02:04,400 Speaker 1: shoe as Kyrie Irving is wearing them is not the 42 00:02:04,440 --> 00:02:07,040 Speaker 1: same shoe. And and this has been our colleague were 43 00:02:07,320 --> 00:02:09,880 Speaker 1: boot Bay pointed this out last week. This has been 44 00:02:09,919 --> 00:02:12,200 Speaker 1: something that shoe companies have pushed for a long time, 45 00:02:12,240 --> 00:02:14,080 Speaker 1: that that the shoe you buy and foot locker and 46 00:02:14,080 --> 00:02:16,520 Speaker 1: the shoe you buyer in Dix or at Nike dot 47 00:02:16,560 --> 00:02:19,600 Speaker 1: com is the same shoe built for the specifications of 48 00:02:19,639 --> 00:02:22,520 Speaker 1: the world's greatest athletes. That is not true that the 49 00:02:22,520 --> 00:02:25,399 Speaker 1: shoe that Zion Williamson wore in the a CEC Basketball 50 00:02:25,400 --> 00:02:27,840 Speaker 1: Tournament the shoe he will be wearing in the n 51 00:02:27,880 --> 00:02:30,400 Speaker 1: c A Tournament over the next couple of weeks. Uh. 52 00:02:30,440 --> 00:02:33,240 Speaker 1: That is a shoe that you cannot buy. That's made 53 00:02:33,240 --> 00:02:38,400 Speaker 1: for a man who's six eight exactly. That's not made 54 00:02:38,440 --> 00:02:40,040 Speaker 1: for your for your average weekend at the bar. Who 55 00:02:40,120 --> 00:02:41,760 Speaker 1: you got? Who you got? The betting lines, let's talk 56 00:02:41,760 --> 00:02:45,920 Speaker 1: about that. Who we got? And simply because they beat 57 00:02:46,040 --> 00:02:51,160 Speaker 1: Duke twice d orange Um. But it's not it's not 58 00:02:51,200 --> 00:02:53,119 Speaker 1: a surprise that more money has been been on Duke 59 00:02:53,480 --> 00:02:56,239 Speaker 1: than anybody else. And the odds obviously are not that great, 60 00:02:56,600 --> 00:02:58,880 Speaker 1: so the odds makers, the bookies are probably more than 61 00:02:58,919 --> 00:03:01,480 Speaker 1: happy to take your or your bet on Duke. Yeah, 62 00:03:01,560 --> 00:03:03,280 Speaker 1: Duke is almost lapping the field now. I think their 63 00:03:03,320 --> 00:03:05,000 Speaker 1: odds are down to two to one. Right, the next 64 00:03:05,040 --> 00:03:07,799 Speaker 1: closest Virginia at six to one, and then North Carolina 65 00:03:07,840 --> 00:03:11,480 Speaker 1: and Gonzaga both eight eight percent of the total money 66 00:03:11,520 --> 00:03:17,240 Speaker 1: bet at William Hill Duke Virginia, Carolina. People like favorites, right, 67 00:03:17,440 --> 00:03:21,280 Speaker 1: and I promise you that in a world of of 68 00:03:21,360 --> 00:03:23,880 Speaker 1: lines that actually set the odds, none of those teams 69 00:03:23,880 --> 00:03:26,919 Speaker 1: would be The question is evan, then what's the motivation 70 00:03:26,960 --> 00:03:30,720 Speaker 1: to people just want to say that they won their 71 00:03:30,760 --> 00:03:33,799 Speaker 1: pool they had the right team. Or if you're really 72 00:03:33,840 --> 00:03:36,600 Speaker 1: if you're a strategic better and you want to make money, 73 00:03:37,080 --> 00:03:39,040 Speaker 1: you certainly wouldn't take the Yeah, if you if you're 74 00:03:39,080 --> 00:03:41,200 Speaker 1: a sharp right now, you're not You're not taking You're 75 00:03:41,280 --> 00:03:43,440 Speaker 1: probably not taking Duke at two to one. From how 76 00:03:43,440 --> 00:03:46,000 Speaker 1: it's been explained to me, it's a psychological thing. You 77 00:03:46,000 --> 00:03:48,160 Speaker 1: you want to bet on. The reason why the favorite 78 00:03:48,200 --> 00:03:50,440 Speaker 1: is almost always bet more than the underdog, even with 79 00:03:50,480 --> 00:03:53,240 Speaker 1: the points, is that you psychologically want to bet the 80 00:03:53,240 --> 00:03:56,440 Speaker 1: better team. Right, So if Duke is playing Syracuse and 81 00:03:56,480 --> 00:03:59,720 Speaker 1: Syracuse is whatever a fifteen point favorite, that like your example, 82 00:03:59,720 --> 00:04:03,240 Speaker 1: but that might be a lot of points. But psychologically 83 00:04:03,280 --> 00:04:04,680 Speaker 1: you just want to bet do because you know Duke 84 00:04:04,760 --> 00:04:06,640 Speaker 1: is the better team over the game. So yeah, if 85 00:04:06,640 --> 00:04:09,360 Speaker 1: you're pricing a future is bet right now? You want 86 00:04:09,400 --> 00:04:11,200 Speaker 1: your money to still be on the line in two weeks, right. 87 00:04:11,440 --> 00:04:14,400 Speaker 1: You don't want to bet whatever Yale at four d 88 00:04:14,520 --> 00:04:16,160 Speaker 1: and fifty two one if Yale has a good chance 89 00:04:16,160 --> 00:04:18,120 Speaker 1: of losing in the first round and then suddenly your 90 00:04:18,160 --> 00:04:20,160 Speaker 1: interest in the tournament. Somebody did, I wrote it down. 91 00:04:20,160 --> 00:04:23,520 Speaker 1: Here you go here biggest exposure William Hill A two 92 00:04:23,600 --> 00:04:28,240 Speaker 1: thousand dollar bet on Cincinnati pays all four hundred thousand. 93 00:04:28,320 --> 00:04:32,760 Speaker 1: There you go. But even so, I don't know, I 94 00:04:32,800 --> 00:04:35,240 Speaker 1: bet even if those odds when I put two thousand 95 00:04:35,240 --> 00:04:38,440 Speaker 1: dollars down on since no, I mean, how much money 96 00:04:38,440 --> 00:04:41,760 Speaker 1: do you have to start with less than two TV 97 00:04:41,960 --> 00:04:47,000 Speaker 1: for that you can It's also, I mean it's important 98 00:04:47,000 --> 00:04:49,240 Speaker 1: to also to note that you know these you know, 99 00:04:49,279 --> 00:04:51,600 Speaker 1: the title odds before the tournament starts is not the 100 00:04:52,000 --> 00:04:54,720 Speaker 1: main area where these bookmakers take money, right, they will 101 00:04:54,720 --> 00:04:57,200 Speaker 1: be taking a lot of money game by game, kind 102 00:04:57,200 --> 00:04:59,520 Speaker 1: of round by round. It's it's it's too early to 103 00:04:59,600 --> 00:05:02,599 Speaker 1: kind of point out, I think fully where the exposure 104 00:05:02,720 --> 00:05:04,440 Speaker 1: is one of the one of the guys who heads 105 00:05:04,480 --> 00:05:06,240 Speaker 1: the book said, if you want to bet to the 106 00:05:06,279 --> 00:05:09,040 Speaker 1: smarter money is to go game by game. I totally 107 00:05:09,040 --> 00:05:12,200 Speaker 1: believe that. Yeah, you might even get better. That's the 108 00:05:12,200 --> 00:05:14,200 Speaker 1: way I plan to. I don't think I'm gonna do 109 00:05:14,200 --> 00:05:16,520 Speaker 1: a bracket this year. I want to do each game 110 00:05:17,120 --> 00:05:20,400 Speaker 1: and do it that way. And look at your car, 111 00:05:20,520 --> 00:05:22,960 Speaker 1: drive right into the New Jersey border and get on 112 00:05:23,120 --> 00:05:26,720 Speaker 1: your fandel then drive home. I'm sorry, Draftking, Sorry I 113 00:05:27,279 --> 00:05:31,960 Speaker 1: shouldn't have gone brands and exactly, I gotta bring this up. 114 00:05:31,960 --> 00:05:34,120 Speaker 1: By the way, one of the games that's taking place 115 00:05:34,360 --> 00:05:38,000 Speaker 1: in the tournament, and I'm sorry. This can't be an accident. 116 00:05:38,880 --> 00:05:46,520 Speaker 1: Is that that's not an accident? In case you don't know, 117 00:05:46,560 --> 00:05:51,560 Speaker 1: By the way, uh Louisville, Uh, we'll meet Minnesota. Now, 118 00:05:51,640 --> 00:05:56,480 Speaker 1: Minnesota is coached by Rick Patino's son, was it Richard? 119 00:05:57,160 --> 00:05:59,920 Speaker 1: Richard Richard? And we all know what happened to Rick 120 00:06:00,040 --> 00:06:03,120 Speaker 1: Tino in Louisville just by just just by chance, ch 121 00:06:03,480 --> 00:06:07,680 Speaker 1: chance round one? Yeah, I want to should the selectually? 122 00:06:07,680 --> 00:06:09,560 Speaker 1: Can they should do this more often? There should just 123 00:06:09,600 --> 00:06:12,320 Speaker 1: be you know, a coach, coach who leaves the school 124 00:06:12,320 --> 00:06:14,240 Speaker 1: and goes to another school playing his former school. There 125 00:06:14,240 --> 00:06:16,200 Speaker 1: should be there should be more of a lot of 126 00:06:16,240 --> 00:06:18,440 Speaker 1: people are pointing at L s U L s U 127 00:06:18,560 --> 00:06:20,920 Speaker 1: Yale first round. You know, two schools that are embroiled 128 00:06:20,960 --> 00:06:25,000 Speaker 1: in two very separate uh college basketball scandal or college 129 00:06:25,000 --> 00:06:27,640 Speaker 1: sports scandals right now? Uh yeah, I want I want 130 00:06:27,640 --> 00:06:31,720 Speaker 1: more of this. I want more just in you want 131 00:06:31,720 --> 00:06:34,279 Speaker 1: to you want to segue? Or should I? All right? 132 00:06:34,320 --> 00:06:36,880 Speaker 1: Because we talked about Zion and Nike ripping kind of 133 00:06:36,880 --> 00:06:40,320 Speaker 1: cool on. I always like this, which which companies have? 134 00:06:40,400 --> 00:06:42,080 Speaker 1: How many schools in the tournament? And how do you 135 00:06:42,080 --> 00:06:45,919 Speaker 1: take advantage of it? No surprise Nike at forty, but 136 00:06:46,040 --> 00:06:49,479 Speaker 1: down from the big winner there then if you have 137 00:06:49,520 --> 00:06:52,320 Speaker 1: to make up seven under arm or seventeen up from 138 00:06:52,360 --> 00:06:56,680 Speaker 1: ten Adidas eleven this year, ten last year, and poor 139 00:06:56,760 --> 00:07:01,000 Speaker 1: Russell Russell Athletics the past four year years they had 140 00:07:01,120 --> 00:07:04,240 Speaker 1: three and fifteen, three and sixteen one in seventeen and 141 00:07:04,279 --> 00:07:06,960 Speaker 1: eighteen and none of the Russells schools can quite get there. 142 00:07:07,360 --> 00:07:10,320 Speaker 1: Zero for Russell. I think Russell is out of the 143 00:07:10,680 --> 00:07:13,720 Speaker 1: business entirely at this point. I think Georgia's Tech was 144 00:07:13,760 --> 00:07:16,200 Speaker 1: their last was their last hold out. This is this 145 00:07:16,240 --> 00:07:18,320 Speaker 1: is the beat you cover, So you tell me, yeah, 146 00:07:18,360 --> 00:07:21,360 Speaker 1: I mean the these things certainly matter, and it also 147 00:07:21,400 --> 00:07:24,320 Speaker 1: depends on who your your teams are. Question for either 148 00:07:24,400 --> 00:07:27,040 Speaker 1: of you outside of Maryland, can you name another confidently 149 00:07:27,120 --> 00:07:31,040 Speaker 1: under another under Armer school? Yeah, yeah, the seventeen of them, 150 00:07:31,080 --> 00:07:34,920 Speaker 1: the sixteen others, can you name another one? So in 151 00:07:34,960 --> 00:07:36,840 Speaker 1: my opinion, that kind of shows that you know, even 152 00:07:36,840 --> 00:07:41,760 Speaker 1: though under Armour is is is gaining market share there. Um, 153 00:07:41,800 --> 00:07:43,960 Speaker 1: you know, there's not a lot of name recognition for 154 00:07:44,040 --> 00:07:47,320 Speaker 1: under Armour schools, right, so maybe maybe that's it'll help. Yeah, 155 00:07:47,640 --> 00:07:49,960 Speaker 1: we'll see. Yeah, and who knows. If you know Auburn 156 00:07:50,080 --> 00:07:53,160 Speaker 1: and you know Texas Tech might be the two best, 157 00:07:54,040 --> 00:07:56,000 Speaker 1: the two best under omer schools if they go deep 158 00:07:56,240 --> 00:07:58,200 Speaker 1: in the same way that South Carolina did for under 159 00:07:58,240 --> 00:08:00,800 Speaker 1: Armur two years ago, that would be important. But if 160 00:08:00,800 --> 00:08:03,160 Speaker 1: you look at the list of under Armour schools, you 161 00:08:03,160 --> 00:08:07,520 Speaker 1: have a lot of Auburn, Bradley, Cincinnati, Colgate, Gardener, Webb, 162 00:08:07,640 --> 00:08:12,239 Speaker 1: Georgia State, New Mexico State, Northeastern, Old Dominion, St. Mary's, 163 00:08:12,280 --> 00:08:15,760 Speaker 1: Seaton Hall, St. John's Temple, Texas Tech, Wisconsin, and Yelle. 164 00:08:15,800 --> 00:08:17,680 Speaker 1: I have to I have to sec again one one second, 165 00:08:17,840 --> 00:08:21,480 Speaker 1: a little little sideline tangent though you see Bradley apologized, Yeah, 166 00:08:21,600 --> 00:08:24,120 Speaker 1: did you see this bar? Didn't they? They sort of 167 00:08:24,200 --> 00:08:27,600 Speaker 1: remove access for a long time columnist at a local paper, 168 00:08:28,000 --> 00:08:30,960 Speaker 1: and apparently according to the paper, like the line from 169 00:08:30,960 --> 00:08:33,760 Speaker 1: the school was like, you don't referee, or you don't 170 00:08:34,480 --> 00:08:37,120 Speaker 1: you don't don't promote the brand, the Brandley brand carry 171 00:08:37,120 --> 00:08:39,280 Speaker 1: the water for the school, and the writer was like, 172 00:08:39,320 --> 00:08:43,480 Speaker 1: that's not my job. So they they they put out 173 00:08:43,480 --> 00:08:48,080 Speaker 1: a statement apologizing and that was never Yeah, I just 174 00:08:48,080 --> 00:08:49,319 Speaker 1: want to how did that? I don't know how that 175 00:08:49,360 --> 00:08:55,400 Speaker 1: happened In the first one, I'm not whoa, but I 176 00:08:55,440 --> 00:08:57,000 Speaker 1: want to get to Bart Simpsons. It would go too long, 177 00:08:57,040 --> 00:09:00,240 Speaker 1: but yeah, I get who can Then why was he booted? Well, 178 00:09:00,240 --> 00:09:04,000 Speaker 1: that's exactly I don't understand how that even happens in 179 00:09:04,000 --> 00:09:08,360 Speaker 1: the first place, especially now when you can just amplify 180 00:09:08,480 --> 00:09:12,800 Speaker 1: that message so quickly, And that's exactly what happened. Misshandled 181 00:09:12,840 --> 00:09:16,080 Speaker 1: tremendously and they at least admitted that it was that 182 00:09:16,160 --> 00:09:20,560 Speaker 1: it was mishandled and his credentials were were restored soon soon, 183 00:09:21,040 --> 00:09:26,120 Speaker 1: and finally ET Sports made its way into an episode 184 00:09:26,200 --> 00:09:30,080 Speaker 1: of The Simpsons. Over the weekend with Bart Simpson and 185 00:09:30,320 --> 00:09:35,240 Speaker 1: company competing in a game loosely based on League of Legends. Listening, 186 00:09:35,760 --> 00:09:38,840 Speaker 1: hold on a minute, Bart Simpson has not given the 187 00:09:38,880 --> 00:09:41,720 Speaker 1: g G and the time of ie mind he planted 188 00:09:41,800 --> 00:09:48,600 Speaker 1: in the Dragons arts is exploding. Now Springfield is going 189 00:09:48,679 --> 00:09:52,600 Speaker 1: to the World Championships in Soul, South Korea, while the 190 00:09:52,679 --> 00:10:03,040 Speaker 1: Canadian team is out out don't Yeah, well it shows 191 00:10:03,080 --> 00:10:06,360 Speaker 1: you it's it's the sports is in now. But they 192 00:10:06,400 --> 00:10:08,520 Speaker 1: may be late on this one. They may be late. 193 00:10:08,600 --> 00:10:11,080 Speaker 1: I mean they had Trumpet as president, remember they were 194 00:10:11,240 --> 00:10:13,560 Speaker 1: they were early, and this is one I feel as if, 195 00:10:13,880 --> 00:10:16,800 Speaker 1: I mean the cultural tipping point. I think, are we there? 196 00:10:16,840 --> 00:10:18,559 Speaker 1: You know? I thought, yeah, when I got some calls 197 00:10:18,640 --> 00:10:21,560 Speaker 1: last week about you know, PR people talking about this episode, 198 00:10:21,800 --> 00:10:23,600 Speaker 1: about how it was kind of like a sign that 199 00:10:23,640 --> 00:10:26,440 Speaker 1: the sports had arrived. Um, and I was honestly surprised 200 00:10:26,480 --> 00:10:30,360 Speaker 1: that the Simpsons had not done in the sports episode before. 201 00:10:30,880 --> 00:10:33,320 Speaker 1: But you know, certainly the Simpsons has a huge reach. 202 00:10:33,360 --> 00:10:36,160 Speaker 1: It's exciting for the sports community. People in that world 203 00:10:36,280 --> 00:10:40,199 Speaker 1: certainly seemed to be excited. Um. This was an episode done, 204 00:10:40,640 --> 00:10:43,520 Speaker 1: as you said, Michael, lose game game called Conflict of 205 00:10:43,600 --> 00:10:46,360 Speaker 1: Enemies loosely based off League of Legends from what people 206 00:10:46,360 --> 00:10:49,480 Speaker 1: are reporting riot games, which makes League of Legend sat 207 00:10:49,520 --> 00:10:53,200 Speaker 1: down and you know, chatted with the Simpsons folks, trying 208 00:10:53,200 --> 00:10:57,120 Speaker 1: to make sure that the uh, both the gameplay and 209 00:10:57,160 --> 00:10:59,680 Speaker 1: then also kind of the words the kids are using, 210 00:10:59,760 --> 00:11:03,200 Speaker 1: kind the culture around tournaments, etcetera. Was as accurate as possible. 211 00:11:03,679 --> 00:11:05,640 Speaker 1: From reading Twitter last night, it seems like they did 212 00:11:05,640 --> 00:11:08,760 Speaker 1: an okay job. There was certainly enough in there that 213 00:11:08,800 --> 00:11:10,960 Speaker 1: if you're a serious gamer, you know, there were little 214 00:11:11,000 --> 00:11:13,280 Speaker 1: moments where you appreciated, you know, getting an inside joke 215 00:11:13,320 --> 00:11:15,520 Speaker 1: that a lot of the country could wouldn't get. You 216 00:11:15,640 --> 00:11:17,959 Speaker 1: need the authenticity. But I didn't see it, but it's 217 00:11:18,080 --> 00:11:20,760 Speaker 1: enough to make me take notice and be like, Okay, yeah, 218 00:11:20,800 --> 00:11:23,120 Speaker 1: I like the fact that they addressed it. Can I get? 219 00:11:23,160 --> 00:11:32,160 Speaker 1: Can I get? I guess that's my cue? You know 220 00:11:32,360 --> 00:11:37,640 Speaker 1: you cannot. This is Bloomberg Businesses Sports Podcast Michael Barr, 221 00:11:37,679 --> 00:11:40,840 Speaker 1: along with Scott Sashnik and Evan Nobi Williams. We are 222 00:11:40,880 --> 00:11:43,520 Speaker 1: here each and every Monday, Wednesday and Thursday exploring the 223 00:11:43,520 --> 00:11:45,319 Speaker 1: world of money in sports. Join us again at the 224 00:11:45,400 --> 00:11:47,640 Speaker 1: end of the week when we speak with the biggest 225 00:11:47,679 --> 00:11:50,800 Speaker 1: and brightest in the sports business industry. You're listening to 226 00:11:50,840 --> 00:11:55,240 Speaker 1: Bloomberg Business of Sports on Bloomberg Radio around the world 227 00:11:55,280 --> 00:11:57,640 Speaker 1: and online where you get your podcasts.