1 00:00:00,240 --> 00:00:03,760 Speaker 1: Wellness levers. I have curated a set to make checking 2 00:00:03,800 --> 00:00:07,200 Speaker 1: off all your New Year's goals a little more luxurious. 3 00:00:07,480 --> 00:00:11,200 Speaker 1: Our super limited edition gold set just launched and I 4 00:00:11,280 --> 00:00:14,120 Speaker 1: made sure to fill it with coveted brands across categories 5 00:00:14,160 --> 00:00:18,680 Speaker 1: like fitness, nutrition and self care, all for sixty percent 6 00:00:18,720 --> 00:00:21,239 Speaker 1: off the retail value. So if you want to level 7 00:00:21,320 --> 00:00:24,680 Speaker 1: up with beloved products some of my personal favorites by 8 00:00:24,760 --> 00:00:29,960 Speaker 1: pevolv Olaplex, Intelligence of Nature and more. For a better 9 00:00:30,160 --> 00:00:33,720 Speaker 1: brighter you in twenty twenty four, head to curator dot 10 00:00:33,760 --> 00:00:39,279 Speaker 1: com that cur at eur dot com now be one 11 00:00:39,280 --> 00:00:41,279 Speaker 1: of the first to order and I'll add on a 12 00:00:41,320 --> 00:00:52,839 Speaker 1: free gift. Hi everyone, I'm Rachel Zoe and you're listening 13 00:00:52,840 --> 00:00:56,400 Speaker 1: to Climbing in Heels. This show is all about celebrating 14 00:00:56,440 --> 00:00:59,600 Speaker 1: the most extraordinary superwomen who will be sharing their incredible 15 00:00:59,680 --> 00:01:03,480 Speaker 1: journey to the top, all while Stang Glamours. I'm so 16 00:01:03,640 --> 00:01:07,080 Speaker 1: excited this week to interview two incredible women who are 17 00:01:07,080 --> 00:01:11,040 Speaker 1: the founders of the mega successful brand Veronica Beard. These 18 00:01:11,040 --> 00:01:14,640 Speaker 1: two women are sisters in law married to actual brothers 19 00:01:14,720 --> 00:01:16,800 Speaker 1: and came together to create a brand for women that 20 00:01:16,840 --> 00:01:19,600 Speaker 1: was a reflection of themselves and what they wanted from 21 00:01:19,600 --> 00:01:23,360 Speaker 1: a women's brand. Both names Veronica Beard, which is kind 22 00:01:23,360 --> 00:01:27,280 Speaker 1: of amazing. They're both working moms to three kids and 23 00:01:27,440 --> 00:01:31,680 Speaker 1: five kids and have opened thirty two Veronica Beard stores. 24 00:01:32,000 --> 00:01:34,960 Speaker 1: They're sharing so many insights about how they built and 25 00:01:35,000 --> 00:01:42,640 Speaker 1: grew their business, So let's get right into it. I'm 26 00:01:42,720 --> 00:01:45,080 Speaker 1: very excited to have you on. I'm such a fan 27 00:01:45,120 --> 00:01:48,320 Speaker 1: of the brand. I love what you guys do. I 28 00:01:48,320 --> 00:01:52,320 Speaker 1: have so many women in my life that love your brand, 29 00:01:52,480 --> 00:01:56,320 Speaker 1: and you know, and I always love badass females that 30 00:01:56,560 --> 00:02:01,120 Speaker 1: work really hard and create something to be proud of 31 00:02:01,360 --> 00:02:04,360 Speaker 1: and means something to people, because you know, probably one 32 00:02:04,400 --> 00:02:06,320 Speaker 1: of the things I could asked the most at this 33 00:02:06,400 --> 00:02:08,920 Speaker 1: point in my life is how to build a brand? 34 00:02:09,160 --> 00:02:11,360 Speaker 1: How did I build my brand? And my answer is 35 00:02:11,400 --> 00:02:13,320 Speaker 1: I wish I could ever tell you that, but I 36 00:02:13,360 --> 00:02:18,040 Speaker 1: can't see. So I'm very happy to have you guys on. 37 00:02:18,240 --> 00:02:20,160 Speaker 1: I do want to start for a minute by just 38 00:02:20,200 --> 00:02:24,360 Speaker 1: sharing with our listeners like how you met and like 39 00:02:25,120 --> 00:02:28,320 Speaker 1: just a little bit of how you formed this brand, 40 00:02:28,520 --> 00:02:31,440 Speaker 1: because you know, it's kind of ironic and funny and 41 00:02:31,639 --> 00:02:32,639 Speaker 1: twisted and amazing. 42 00:02:33,760 --> 00:02:37,000 Speaker 2: It is. It's like a bad movie and then it's 43 00:02:37,000 --> 00:02:37,800 Speaker 2: a good comedy. 44 00:02:38,160 --> 00:02:40,959 Speaker 1: Yeah, exactly. I imagine you guys feel like you're living 45 00:02:40,960 --> 00:02:42,239 Speaker 1: in a comedy sketch all the time. 46 00:02:42,360 --> 00:02:46,600 Speaker 2: No, basically, we're like, you know, we have that mother 47 00:02:46,720 --> 00:02:47,600 Speaker 2: who named us over. 48 00:02:48,160 --> 00:02:50,280 Speaker 1: That's one really funny. 49 00:02:50,800 --> 00:02:56,359 Speaker 3: We met twenty two years ago, isn't that long ago? 50 00:02:56,720 --> 00:02:58,440 Speaker 3: Longer than that, because it's the night that I met 51 00:02:58,440 --> 00:03:02,240 Speaker 3: my husband. We were at a wedding and I. 52 00:03:01,880 --> 00:03:04,519 Speaker 2: Had just moved to New York. I was at Parsons. 53 00:03:06,840 --> 00:03:12,720 Speaker 3: I was single and and seated next to my now husband, 54 00:03:12,919 --> 00:03:17,640 Speaker 3: who was also single, and Veronica was there with her husband. 55 00:03:17,280 --> 00:03:20,880 Speaker 2: Who's my husband's brother, and they were married. 56 00:03:21,000 --> 00:03:29,160 Speaker 3: She was gorgeous, pregnant with her first baby one, this 57 00:03:29,360 --> 00:03:31,480 Speaker 3: was the first one, and we both had the same 58 00:03:31,520 --> 00:03:35,000 Speaker 3: reaction when we were introduced, like, there's no other Veronica, Like, 59 00:03:35,000 --> 00:03:36,960 Speaker 3: no one's ever I'd never met another Vronica. 60 00:03:37,040 --> 00:03:39,840 Speaker 2: She never met him. I want to introduce you to 61 00:03:39,880 --> 00:03:43,440 Speaker 2: the other Veronica. Yeah, like, okay, there's only two in 62 00:03:43,440 --> 00:03:43,960 Speaker 2: the world. 63 00:03:46,720 --> 00:03:51,080 Speaker 3: But we we were we were seated across from each other, 64 00:03:51,280 --> 00:03:56,280 Speaker 3: and my Jamie, my now husband, was super forward and like, 65 00:03:56,800 --> 00:04:01,000 Speaker 3: you know, working hard that night, and I just kept 66 00:04:01,040 --> 00:04:04,320 Speaker 3: looking at him, thinking, God, there's never going to be 67 00:04:04,440 --> 00:04:05,640 Speaker 3: too bron of yours. 68 00:04:05,640 --> 00:04:08,400 Speaker 2: And I wasn't even trying to be like a crazy. 69 00:04:07,760 --> 00:04:08,440 Speaker 1: Right of course. 70 00:04:08,680 --> 00:04:11,600 Speaker 2: I was like, this guy's nuts, Like this is not 71 00:04:11,600 --> 00:04:13,720 Speaker 2: going to go anyway. 72 00:04:13,720 --> 00:04:17,120 Speaker 4: Meanwhile, I was winking at him and saying, get on that, 73 00:04:17,200 --> 00:04:19,240 Speaker 4: because that would be very cool to have too wrong. 74 00:04:21,000 --> 00:04:23,720 Speaker 2: And he was like, oh my god, I'm on it. 75 00:04:23,920 --> 00:04:26,320 Speaker 2: Oh my god, what if I were together ever since? 76 00:04:26,440 --> 00:04:29,840 Speaker 1: But that's amazing And that was twenty two years ago. 77 00:04:30,560 --> 00:04:31,880 Speaker 2: That was twenty two years ago. 78 00:04:31,960 --> 00:04:36,480 Speaker 1: I love that. Okay, so that's amazing. So fun fact, 79 00:04:36,480 --> 00:04:41,560 Speaker 1: you guys might might just sidebar. My mom's my dad's 80 00:04:42,000 --> 00:04:43,919 Speaker 1: younger brother married my mom's younger sister. 81 00:04:45,200 --> 00:04:47,279 Speaker 2: Oh yeah, dad's younger brother married. 82 00:04:48,200 --> 00:04:50,960 Speaker 1: So two brothers, two sisters got married. 83 00:04:51,320 --> 00:04:53,960 Speaker 4: Well it's also something I mean, well that's even more 84 00:04:54,000 --> 00:04:54,720 Speaker 4: interesting than us. 85 00:04:55,080 --> 00:04:57,279 Speaker 1: Yeah no, but you guys have the same name, so 86 00:04:57,320 --> 00:04:58,240 Speaker 1: I think it's a tie. 87 00:04:58,800 --> 00:05:02,560 Speaker 3: No, but my sister and I are both married to James, 88 00:05:03,040 --> 00:05:04,200 Speaker 3: which is like, I. 89 00:05:04,160 --> 00:05:07,640 Speaker 2: Mean, that's a different yeah, but. 90 00:05:07,600 --> 00:05:09,360 Speaker 1: I'm just saying, like that is wild. 91 00:05:09,600 --> 00:05:10,240 Speaker 2: The whole thing is. 92 00:05:10,839 --> 00:05:17,600 Speaker 3: But we basically, yeah, we basically we met that night, 93 00:05:17,720 --> 00:05:21,640 Speaker 3: became great friends. I was in fashion Bronco was in finance, 94 00:05:22,279 --> 00:05:26,560 Speaker 3: and you know, it was a lot of years of 95 00:05:27,560 --> 00:05:30,799 Speaker 3: talking in the corner of parties and family gatherings and 96 00:05:31,320 --> 00:05:33,800 Speaker 3: you know, being obsessed with product and what was missing 97 00:05:33,839 --> 00:05:37,839 Speaker 3: in the market and brands that we loved, ideas that 98 00:05:37,880 --> 00:05:41,919 Speaker 3: we had, maternity ideas, importing bags from Europe. 99 00:05:41,960 --> 00:05:43,760 Speaker 2: I mean, there was a lot of ideas. Thank god, 100 00:05:43,800 --> 00:05:44,680 Speaker 2: we didn't act. 101 00:05:44,520 --> 00:05:50,560 Speaker 3: On any of them really, but and then really we 102 00:05:51,520 --> 00:05:53,920 Speaker 3: this this. We did act on that Jack and and Dickie, 103 00:05:53,960 --> 00:05:56,560 Speaker 3: well we did, but not to do the act on 104 00:05:56,760 --> 00:06:00,240 Speaker 3: the other maternity. We were like, maternity clothes that you 105 00:06:00,279 --> 00:06:02,400 Speaker 3: can wear, you know, in pregnant. 106 00:06:02,640 --> 00:06:04,840 Speaker 1: Yeah, because when you're pregnant, all you want to do 107 00:06:04,960 --> 00:06:07,400 Speaker 1: is make things for pregnant people because you realize how 108 00:06:07,480 --> 00:06:08,280 Speaker 1: hellish it is. 109 00:06:08,640 --> 00:06:12,679 Speaker 2: Oh yeah, but then when you're done, you're like, don't 110 00:06:12,720 --> 00:06:16,080 Speaker 2: even there's no longevit, no investment in return. 111 00:06:17,279 --> 00:06:20,880 Speaker 1: It's you'll only realize that when you live it, right. 112 00:06:20,960 --> 00:06:24,400 Speaker 4: So we we saw this Jacket and Dickey concept and 113 00:06:24,400 --> 00:06:26,480 Speaker 4: we were like, wait, every woman needs this. 114 00:06:26,560 --> 00:06:30,200 Speaker 2: They had this for men. We need a uniform for women. 115 00:06:31,000 --> 00:06:34,160 Speaker 4: And then you know, interchangeable one and one that you style, 116 00:06:34,360 --> 00:06:37,960 Speaker 4: one that you live in, you know, day. 117 00:06:37,880 --> 00:06:42,880 Speaker 3: Night, place brands start with one singular product, you know, 118 00:06:42,960 --> 00:06:45,840 Speaker 3: So that was we were We came out with a 119 00:06:45,960 --> 00:06:49,040 Speaker 3: very unique product that didn't exist on the market, that 120 00:06:49,160 --> 00:06:53,320 Speaker 3: was stood out and you know, was tactile, and people 121 00:06:53,360 --> 00:06:55,880 Speaker 3: were drawn to it on you know, on a rack, 122 00:06:56,000 --> 00:06:58,920 Speaker 3: and and Gwyneth Paltrow was drawn to it. 123 00:06:59,360 --> 00:07:03,040 Speaker 2: That was real excited. That was a big launch moment 124 00:07:03,120 --> 00:07:03,599 Speaker 2: for us. 125 00:07:04,200 --> 00:07:10,400 Speaker 5: It doesn't get bigger, yeah, but but it was you know, 126 00:07:10,600 --> 00:07:15,040 Speaker 5: it was really it was you know, things are born 127 00:07:15,080 --> 00:07:16,080 Speaker 5: out of necessity, right. 128 00:07:16,200 --> 00:07:19,280 Speaker 3: It's like, what's the quote that that one of my 129 00:07:19,320 --> 00:07:23,400 Speaker 3: favorite quotes is necessity is the mother of invention. 130 00:07:23,880 --> 00:07:26,360 Speaker 2: And and that is so true. 131 00:07:26,400 --> 00:07:30,920 Speaker 3: It was like women needed suits, you know, but in 132 00:07:30,960 --> 00:07:33,840 Speaker 3: this way that was very like lifestyle dynamic. You could 133 00:07:33,880 --> 00:07:35,880 Speaker 3: wear it like over your leggings, you could wear it 134 00:07:35,920 --> 00:07:38,960 Speaker 3: with a pair of jeans, you could wear it. We 135 00:07:39,040 --> 00:07:41,560 Speaker 3: called it the Wonder Woman Cave because you put that 136 00:07:41,680 --> 00:07:44,640 Speaker 3: thing on and you slay dragons. 137 00:07:44,200 --> 00:07:47,280 Speaker 4: Yes, And we said, you know, every woman needs to 138 00:07:47,280 --> 00:07:51,040 Speaker 4: feel this way and that that jacket changed your life, 139 00:07:51,400 --> 00:07:53,840 Speaker 4: you know, and every woman needed to feel that way. 140 00:07:54,280 --> 00:07:56,760 Speaker 4: So it wasn't just selling a product, it was selling 141 00:07:56,880 --> 00:08:01,119 Speaker 4: a philosophy of product, right, it's like how you feel 142 00:08:01,120 --> 00:08:03,520 Speaker 4: when you wear this, how you how it fits you, 143 00:08:03,680 --> 00:08:05,600 Speaker 4: how it suits you, the color. 144 00:08:05,160 --> 00:08:08,560 Speaker 2: How you style the dickie, how you wear it. 145 00:08:09,280 --> 00:08:12,720 Speaker 1: Well, I mean, so it's so interesting. So you were 146 00:08:12,760 --> 00:08:19,880 Speaker 1: starting this in what eleven twenty ten? Okay? So okay, 147 00:08:19,920 --> 00:08:22,200 Speaker 1: so you guys both are in the middle of having kids. 148 00:08:22,280 --> 00:08:27,720 Speaker 1: You're married, you're birthing children, clothing and all the things. 149 00:08:27,760 --> 00:08:31,520 Speaker 1: So what because it's you know, it's interesting, Like I 150 00:08:31,560 --> 00:08:36,000 Speaker 1: think being a working mom, which obviously I'm you guys 151 00:08:36,000 --> 00:08:38,120 Speaker 1: probably know very well, is probably the hardest part of 152 00:08:38,160 --> 00:08:41,240 Speaker 1: your life, just because you're pulled in both. It's I 153 00:08:41,320 --> 00:08:42,960 Speaker 1: always say, it's like feels like a tug of war 154 00:08:43,040 --> 00:08:45,120 Speaker 1: because you have guilt on both sides. Right, you want 155 00:08:45,160 --> 00:08:47,640 Speaker 1: to be there one hundred percent for your kids, but 156 00:08:48,120 --> 00:08:51,400 Speaker 1: you know, as the founder of your brand, you it's 157 00:08:51,440 --> 00:08:55,320 Speaker 1: you or nobody right for most of it. And I 158 00:08:55,360 --> 00:09:01,199 Speaker 1: think you know to your point, I think, yea necessity. 159 00:09:02,320 --> 00:09:04,880 Speaker 1: It's constantly trying to figure out what women need, right, 160 00:09:05,040 --> 00:09:07,120 Speaker 1: what women need, what isn't out there in this way? 161 00:09:07,120 --> 00:09:09,160 Speaker 1: And what are you bringing to the table right that's 162 00:09:09,240 --> 00:09:13,440 Speaker 1: unique and different? So what possessed you guys to want 163 00:09:13,480 --> 00:09:16,280 Speaker 1: to in the midst of having like all these kids 164 00:09:16,720 --> 00:09:19,840 Speaker 1: be like I want to work my ass off right now. 165 00:09:19,920 --> 00:09:22,200 Speaker 1: We want to launch this brand. We have this to say, 166 00:09:22,200 --> 00:09:25,840 Speaker 1: Were you scared because it's very scary, Like I've been there, 167 00:09:25,880 --> 00:09:28,640 Speaker 1: and it's it's it's scary. It's like you're putting yourself 168 00:09:28,640 --> 00:09:31,080 Speaker 1: out there. You have to like it's a it's a 169 00:09:31,120 --> 00:09:35,560 Speaker 1: super high risk business. It's most don't succeed. You guys 170 00:09:35,600 --> 00:09:41,240 Speaker 1: are crushing it, and but I imagine it's not easy. Can 171 00:09:41,280 --> 00:09:46,000 Speaker 1: you share a little bit of like, yeah, sort of 172 00:09:46,040 --> 00:09:48,640 Speaker 1: the beginning, like what were you like, let's launch a 173 00:09:48,720 --> 00:09:53,000 Speaker 1: full scale, full collection, full brand. Like I guess what 174 00:09:53,000 --> 00:09:54,480 Speaker 1: I was saying is like how'd you go from the 175 00:09:54,520 --> 00:09:55,880 Speaker 1: one piece to the everything? 176 00:09:56,600 --> 00:09:58,000 Speaker 2: Yeah, it didn't start off that way. 177 00:09:58,040 --> 00:10:00,600 Speaker 3: It started off as first of all, we were we 178 00:10:00,679 --> 00:10:04,800 Speaker 3: had one rack of jackets made out of remnant fabrics 179 00:10:04,800 --> 00:10:10,160 Speaker 3: for mood, so it wasn't like bam never we had 180 00:10:10,440 --> 00:10:14,560 Speaker 3: we had a binder with little swatches of fabric and 181 00:10:14,600 --> 00:10:17,720 Speaker 3: it was basically like a jodder, like how many jackets 182 00:10:17,800 --> 00:10:20,240 Speaker 3: we could make out of that bolt of fabric? And 183 00:10:20,280 --> 00:10:22,480 Speaker 3: we had like twenty bolts of fabric. I mean, we 184 00:10:22,520 --> 00:10:24,720 Speaker 3: became best friends. We should have What we should have 185 00:10:24,800 --> 00:10:28,120 Speaker 3: done is had to show a TV show when we 186 00:10:28,120 --> 00:10:28,640 Speaker 3: were back. 187 00:10:28,440 --> 00:10:32,000 Speaker 1: In the mood day right of course making up the brand. 188 00:10:32,600 --> 00:10:35,640 Speaker 3: It was like that show that was the real really 189 00:10:35,679 --> 00:10:40,960 Speaker 3: good good days. But so we started with that and 190 00:10:40,960 --> 00:10:45,400 Speaker 3: and we had, you know, connections in fashion. 191 00:10:45,800 --> 00:10:46,920 Speaker 2: You know, I was had been. 192 00:10:46,800 --> 00:10:52,640 Speaker 3: A buyer, I'd worked in wholesale new people in in. 193 00:10:51,240 --> 00:10:56,360 Speaker 2: In pr and so we started showing. 194 00:10:56,080 --> 00:10:58,720 Speaker 3: The collection out of my apartment with a rack of 195 00:10:58,760 --> 00:11:01,840 Speaker 3: clothing and that at the end of that, you know, 196 00:11:02,800 --> 00:11:05,520 Speaker 3: at that market, we had eight accounts. So it was like, 197 00:11:05,800 --> 00:11:07,320 Speaker 3: oh my god, we have a business. We had to 198 00:11:07,360 --> 00:11:11,520 Speaker 3: do this, and we ran around all over the you know, 199 00:11:11,640 --> 00:11:15,600 Speaker 3: garment district getting it done. And it was more about 200 00:11:15,600 --> 00:11:19,360 Speaker 3: what we didn't know, I think, which it was, you know, 201 00:11:19,480 --> 00:11:22,920 Speaker 3: which was the fun part. I mean, we were dumping 202 00:11:22,960 --> 00:11:25,959 Speaker 3: boxes at Sacksford Avenue and didn't know how to label 203 00:11:26,000 --> 00:11:26,760 Speaker 3: them right, and. 204 00:11:27,080 --> 00:11:29,880 Speaker 4: You know, yeah, but I have to say, like I 205 00:11:29,920 --> 00:11:32,800 Speaker 4: feel like we knew in our gut that this was 206 00:11:32,880 --> 00:11:36,319 Speaker 4: a product that we love and we knew was. 207 00:11:36,280 --> 00:11:39,240 Speaker 2: Going to sell. We knew every woman needed this thing. 208 00:11:39,760 --> 00:11:42,520 Speaker 4: And when you make decisions in life and you go 209 00:11:42,640 --> 00:11:45,160 Speaker 4: with your gut, you know, and you take a risk 210 00:11:45,280 --> 00:11:50,520 Speaker 4: on something that you believe in, it's pretty much, you know, successful. 211 00:11:51,679 --> 00:11:54,640 Speaker 4: I was used to I ran trading desks, and I 212 00:11:54,679 --> 00:11:59,040 Speaker 4: was used to making quick decisions on big money. And 213 00:11:59,080 --> 00:12:00,640 Speaker 4: it was like, you know, you had to go with 214 00:12:00,679 --> 00:12:03,280 Speaker 4: your gut. You had to you had to make the 215 00:12:03,320 --> 00:12:06,520 Speaker 4: decision and stick with it and and support it. 216 00:12:07,040 --> 00:12:09,320 Speaker 1: So kind of like that when you have to believe 217 00:12:09,360 --> 00:12:11,760 Speaker 1: the sale basically right, and when you. 218 00:12:11,800 --> 00:12:14,560 Speaker 4: Designed something like we spent a lot of our time 219 00:12:15,040 --> 00:12:18,080 Speaker 4: going and meeting the customer and selling and selling it, 220 00:12:18,160 --> 00:12:21,240 Speaker 4: selling the dream, selling this piece, and you know, refining 221 00:12:21,240 --> 00:12:24,880 Speaker 4: the fit, refine, refine, refine, and making it elevated, making 222 00:12:24,920 --> 00:12:27,680 Speaker 4: it so that this thing and and why why was 223 00:12:27,720 --> 00:12:30,760 Speaker 4: she going to choose ours and not somebody else's because 224 00:12:30,760 --> 00:12:32,640 Speaker 4: of the dickie right, I was like, oh my gosh, 225 00:12:32,640 --> 00:12:35,280 Speaker 4: what is this hood? Why is this attached? Why have 226 00:12:35,360 --> 00:12:37,560 Speaker 4: I never seen this before? Oh my god, it's you know, 227 00:12:37,840 --> 00:12:41,120 Speaker 4: it's interchangeable. And you know, one of the stores called 228 00:12:41,200 --> 00:12:44,040 Speaker 4: up and said, guys, I've sold out of Dickies. 229 00:12:44,120 --> 00:12:46,840 Speaker 2: I need more. And so we were like, what, like, 230 00:12:46,880 --> 00:12:49,320 Speaker 2: we're on this something. We need more dickies, you know, And. 231 00:12:49,280 --> 00:12:51,640 Speaker 4: So it was a concept that we thought, we have 232 00:12:51,720 --> 00:12:56,680 Speaker 4: to sell this concept. So I think that it definitely snowball. 233 00:12:57,000 --> 00:13:00,439 Speaker 4: The business wasn't wasn't just created. It was something that 234 00:13:00,480 --> 00:13:02,840 Speaker 4: I know they wanted it and we made it, and 235 00:13:02,880 --> 00:13:04,680 Speaker 4: then we figured out what else were we missing in 236 00:13:04,720 --> 00:13:05,440 Speaker 4: this in this world? 237 00:13:05,679 --> 00:13:09,680 Speaker 1: Where are you making everything? You guys here in the States, yes, 238 00:13:10,040 --> 00:13:11,720 Speaker 1: and now now. 239 00:13:11,760 --> 00:13:14,000 Speaker 2: No, no, now now we're all over the world. I 240 00:13:14,000 --> 00:13:17,960 Speaker 2: mean now production is everywhere. You know, we always but 241 00:13:18,000 --> 00:13:21,320 Speaker 2: it always did knit wear and silk in China. Yeah, 242 00:13:20,880 --> 00:13:23,560 Speaker 2: but the tailor was here was fully fashioned. 243 00:13:23,559 --> 00:13:26,920 Speaker 3: It was, of course, but I think also just on 244 00:13:27,040 --> 00:13:32,360 Speaker 3: like a on like a personal level. I think that 245 00:13:32,360 --> 00:13:37,679 Speaker 3: that for me, it was so much about being a 246 00:13:37,720 --> 00:13:42,960 Speaker 3: mom was fulfilling, but having really like personal creative fulfillment 247 00:13:43,080 --> 00:13:45,880 Speaker 3: was really really important to me, and it was something 248 00:13:45,920 --> 00:13:48,720 Speaker 3: that was so scary, like this is I mean, I 249 00:13:48,800 --> 00:13:50,719 Speaker 3: always say, since I was four years old, this is 250 00:13:50,720 --> 00:13:52,360 Speaker 3: my dream come true, what. 251 00:13:52,360 --> 00:13:54,079 Speaker 2: I've always always wanted. 252 00:13:54,120 --> 00:13:58,959 Speaker 3: But it wasn't until I had Chronica and felt that 253 00:13:59,240 --> 00:14:02,880 Speaker 3: it was actually possible. Because we are mary yin Yang 254 00:14:03,160 --> 00:14:07,200 Speaker 3: and you know what, what were my strengths have become 255 00:14:07,240 --> 00:14:09,800 Speaker 3: her strengths and her strengths have become my strengths, and 256 00:14:10,240 --> 00:14:15,600 Speaker 3: that's you know, thirteen years later. But it was amazing 257 00:14:15,679 --> 00:14:18,720 Speaker 3: to have a partner to do this. Obviously, it was 258 00:14:18,760 --> 00:14:20,840 Speaker 3: a super amazing to have a partner with the same 259 00:14:20,920 --> 00:14:23,560 Speaker 3: name because we could be in two places at once. 260 00:14:23,840 --> 00:14:26,920 Speaker 2: Literally people didn't really care. And back in the beginning, 261 00:14:26,960 --> 00:14:28,480 Speaker 2: Ronca's care was blonder, so. 262 00:14:30,240 --> 00:14:32,640 Speaker 4: I quickly went brunette, like, there's not going to be 263 00:14:32,640 --> 00:14:34,360 Speaker 4: too blonde, ronicas too. 264 00:14:35,920 --> 00:14:38,720 Speaker 1: Yeah right, I was going to say, you need a Betty. 265 00:14:39,120 --> 00:14:45,880 Speaker 3: Yeah exactly, but uh, I think, you know, just my 266 00:14:46,080 --> 00:14:50,160 Speaker 3: mom is one of the most incredibly creative women who 267 00:14:50,240 --> 00:14:53,000 Speaker 3: should have done a thousand different things. 268 00:14:52,800 --> 00:14:54,880 Speaker 2: And still talk about all the things she's going to do. 269 00:14:55,360 --> 00:14:59,880 Speaker 3: And I always you know, really, I was so aware 270 00:15:00,160 --> 00:15:03,160 Speaker 3: that she didn't get that piece because she was being 271 00:15:04,000 --> 00:15:06,280 Speaker 3: an amazing wife to my dad and you know, a 272 00:15:06,320 --> 00:15:08,800 Speaker 3: great mom to us in those days, but she was 273 00:15:09,240 --> 00:15:11,760 Speaker 3: missing that And I think it's really important for women 274 00:15:11,960 --> 00:15:14,920 Speaker 3: to feel that true fulfillment. 275 00:15:15,200 --> 00:15:18,000 Speaker 2: You know, it's I think you're a better mom for it, 276 00:15:18,080 --> 00:15:18,280 Speaker 2: you know. 277 00:15:18,720 --> 00:15:22,160 Speaker 3: I agree that the balance question. Everyone's always like, how 278 00:15:22,160 --> 00:15:22,960 Speaker 3: do you have balance? 279 00:15:23,280 --> 00:15:26,800 Speaker 1: Totally? And you know what I always say, I don't, Yeah, 280 00:15:27,480 --> 00:15:30,240 Speaker 1: like Yeah, it's a question that I think has to 281 00:15:30,280 --> 00:15:35,440 Speaker 1: sort of be like rephrased. It's sort of like, you know, 282 00:15:35,480 --> 00:15:38,240 Speaker 1: because there is no such thing. And I think everyone 283 00:15:38,280 --> 00:15:40,960 Speaker 1: thinks that, oh, this person has it so figured out, 284 00:15:40,960 --> 00:15:42,880 Speaker 1: and I don't think it is that. I think some 285 00:15:43,040 --> 00:15:46,200 Speaker 1: days you feel great about just working, and some days 286 00:15:46,320 --> 00:15:49,600 Speaker 1: you feel great about just mommying, and some days you 287 00:15:49,680 --> 00:15:51,440 Speaker 1: try to do both at the same time, and that 288 00:15:51,720 --> 00:15:55,680 Speaker 1: usually doesn't work. But at the same time, I think 289 00:15:56,080 --> 00:15:58,840 Speaker 1: it's important because I think, exactly what you just said 290 00:15:58,880 --> 00:16:01,840 Speaker 1: about your mom, I have the same thing my mom. 291 00:16:01,840 --> 00:16:03,600 Speaker 1: I always say, in another life, my mom would have 292 00:16:03,600 --> 00:16:06,040 Speaker 1: been the number one stylist in the world, Like it's 293 00:16:06,160 --> 00:16:09,200 Speaker 1: absolutely her calling. It just didn't exist and she would 294 00:16:09,200 --> 00:16:11,160 Speaker 1: have never thought like, oh, I should leave the kids 295 00:16:11,160 --> 00:16:13,880 Speaker 1: and my husband to go work and travel with clients 296 00:16:13,920 --> 00:16:15,880 Speaker 1: and what you know, she wouldn't ha been. 297 00:16:16,640 --> 00:16:20,800 Speaker 2: I feel like the the brand for me, for my 298 00:16:20,880 --> 00:16:22,280 Speaker 2: advantage came. 299 00:16:22,160 --> 00:16:27,200 Speaker 4: Out of a lot of learnings of life, right that imbalance, Right, 300 00:16:27,280 --> 00:16:29,080 Speaker 4: Like when I was getting ready for work, I was 301 00:16:29,080 --> 00:16:31,640 Speaker 4: trying to go to finance, to a desk with many 302 00:16:31,680 --> 00:16:33,280 Speaker 4: men and I wanted to look you. 303 00:16:33,200 --> 00:16:37,760 Speaker 2: Know, legit. Yeah, and yeah, still I loved fashion and 304 00:16:37,760 --> 00:16:40,720 Speaker 2: I vibe supermodel. I wanted to look like that. 305 00:16:40,920 --> 00:16:41,160 Speaker 5: Yeah. 306 00:16:41,280 --> 00:16:43,760 Speaker 4: So I'm getting ready in the morning and I'm watching 307 00:16:43,760 --> 00:16:46,760 Speaker 4: my husband put this suit and tie on and walk out, 308 00:16:46,880 --> 00:16:49,160 Speaker 4: and he's like, you know, I'm meant to work, I'm 309 00:16:49,200 --> 00:16:51,000 Speaker 4: meant to be a badass because I've got my suit 310 00:16:51,000 --> 00:16:51,440 Speaker 4: and tie on. 311 00:16:52,080 --> 00:16:53,160 Speaker 2: What the hell do we have? 312 00:16:53,640 --> 00:16:53,800 Speaker 1: Right? 313 00:16:53,880 --> 00:16:55,200 Speaker 2: The women have, you know? 314 00:16:55,280 --> 00:16:57,520 Speaker 4: And it's like it never would dawned on me if 315 00:16:57,520 --> 00:16:59,920 Speaker 4: I didn't have to go there with him and get 316 00:17:00,000 --> 00:17:01,640 Speaker 4: already in ten minutes. 317 00:17:02,640 --> 00:17:05,639 Speaker 2: That jacket was the answer, you know. 318 00:17:05,800 --> 00:17:08,800 Speaker 4: And so I feel like out of that imbalance, we 319 00:17:08,960 --> 00:17:11,119 Speaker 4: come up with a lot of different concepts, like we 320 00:17:11,200 --> 00:17:13,840 Speaker 4: have this concept of hustle here, or you know, we 321 00:17:13,920 --> 00:17:16,240 Speaker 4: talk about the doers and the movers and the shakers, 322 00:17:16,280 --> 00:17:18,159 Speaker 4: and that's who our customer is. 323 00:17:18,200 --> 00:17:20,280 Speaker 2: And so it's because we. 324 00:17:20,160 --> 00:17:23,439 Speaker 4: Are like her and as busy as we are and 325 00:17:23,600 --> 00:17:26,840 Speaker 4: all the chaos, we know that she's got the same 326 00:17:26,920 --> 00:17:30,000 Speaker 4: thing going on. So totally, let us answer your questions, 327 00:17:30,080 --> 00:17:32,639 Speaker 4: let us, you know, give her what she needs. 328 00:17:33,280 --> 00:17:35,200 Speaker 1: I also will stand by the fact that I think 329 00:17:35,600 --> 00:17:39,320 Speaker 1: truly successful brands, the only brands I know to be successful, 330 00:17:39,880 --> 00:17:46,639 Speaker 1: are authentic to who the founders are right. And it's also, 331 00:17:46,840 --> 00:17:49,520 Speaker 1: as you said, like filling this great white space of 332 00:17:49,560 --> 00:17:51,760 Speaker 1: this woman that wants to be shake, this woman that 333 00:17:52,200 --> 00:17:54,439 Speaker 1: needs to look good. She has a strong mind, she 334 00:17:54,480 --> 00:17:59,159 Speaker 1: has a big life, right, And you know, I do 335 00:17:59,280 --> 00:18:01,840 Speaker 1: also want to point out that it is incredibly difficult 336 00:18:01,880 --> 00:18:05,800 Speaker 1: to succeed in what you're doing. And I can say 337 00:18:05,800 --> 00:18:09,440 Speaker 1: that because I've been on every side for over twenty years. 338 00:18:09,520 --> 00:18:13,560 Speaker 1: I've you know, my best friends are the greatest designers 339 00:18:13,560 --> 00:18:16,480 Speaker 1: in the world that I've watched with their own struggles, 340 00:18:16,520 --> 00:18:20,080 Speaker 1: working for the biggest houses in the world, the most funded, 341 00:18:20,200 --> 00:18:23,800 Speaker 1: the most supported, the most pr the most everything right, 342 00:18:24,560 --> 00:18:26,879 Speaker 1: and then I've seen a lot of small businesses, like 343 00:18:27,800 --> 00:18:31,160 Speaker 1: you know, go up and down and sideways and backwards. 344 00:18:31,280 --> 00:18:33,959 Speaker 1: And you know, I really do believe that it is 345 00:18:34,920 --> 00:18:38,640 Speaker 1: very much about the business of fashion because first and foremost, 346 00:18:38,680 --> 00:18:41,600 Speaker 1: you have to have an incredible product. You have to 347 00:18:41,680 --> 00:18:46,680 Speaker 1: have founders that are amazing and authentic, and also it 348 00:18:46,840 --> 00:18:51,600 Speaker 1: has to be it has to mean something to people, 349 00:18:52,200 --> 00:18:56,000 Speaker 1: and it has to stay the quality. You have to 350 00:18:56,040 --> 00:19:00,399 Speaker 1: maintain the quality and of great product ultimately, right, I. 351 00:19:00,400 --> 00:19:02,639 Speaker 3: Think what you said is, you know, the white space 352 00:19:02,840 --> 00:19:06,640 Speaker 3: is all that we talk about it's like her lifestyle 353 00:19:06,800 --> 00:19:10,720 Speaker 3: and every season, every delivery, it's like what is she doing, 354 00:19:10,840 --> 00:19:13,080 Speaker 3: what does she need? What is she shopping for them? 355 00:19:13,119 --> 00:19:16,520 Speaker 3: Where is she going? What's the weather, what's the zeitgeist? 356 00:19:16,560 --> 00:19:18,879 Speaker 3: All those things. Every designer does that. But I think 357 00:19:19,520 --> 00:19:23,720 Speaker 3: for us, truly like what you said, we are, we 358 00:19:23,800 --> 00:19:27,960 Speaker 3: are our customer truly truly like we living her life. 359 00:19:28,119 --> 00:19:31,040 Speaker 3: We walk in the shoes, we know the hustle from 360 00:19:31,040 --> 00:19:35,239 Speaker 3: seven am to midnight. And that woman is you know, 361 00:19:35,280 --> 00:19:38,360 Speaker 3: in our twenties, just starting out, and she's in her eighties, 362 00:19:38,560 --> 00:19:44,760 Speaker 3: and it's everybody in between, and that really has been 363 00:19:45,040 --> 00:19:47,159 Speaker 3: the success. It's like, you know, there's a lot of 364 00:19:47,240 --> 00:19:51,720 Speaker 3: brands that do you know, evening wear a lot better 365 00:19:51,800 --> 00:19:55,760 Speaker 3: than less or Print or whatever, but we're really delivering 366 00:19:55,800 --> 00:19:59,439 Speaker 3: this uniform and this whole like the core sort of 367 00:19:59,760 --> 00:20:04,000 Speaker 3: piece of your wardrobe that are like your real lifeblood 368 00:20:04,000 --> 00:20:04,760 Speaker 3: to getting ready. 369 00:20:05,119 --> 00:20:07,719 Speaker 1: And I think, how the stores do you guys have? 370 00:20:07,880 --> 00:20:09,160 Speaker 2: Now? Thirty two? 371 00:20:09,680 --> 00:20:12,720 Speaker 1: That is crazy all all us? 372 00:20:14,000 --> 00:20:16,359 Speaker 2: No, we have one in London and one in Toronto. 373 00:20:16,520 --> 00:20:21,320 Speaker 3: Nice, and then three we have three shopping shops in 374 00:20:21,440 --> 00:20:22,040 Speaker 3: South Korea. 375 00:20:22,480 --> 00:20:26,960 Speaker 1: My god, and I imagine your data, say is huge yes. 376 00:20:27,640 --> 00:20:31,000 Speaker 3: We're like and that's that's been actually the most amazing 377 00:20:31,080 --> 00:20:33,159 Speaker 3: part of this, you know, sort of growing up in 378 00:20:33,200 --> 00:20:34,280 Speaker 3: the last thirteen. 379 00:20:34,040 --> 00:20:37,160 Speaker 2: Years of retail where you know, we went. 380 00:20:37,440 --> 00:20:40,959 Speaker 3: When we started, it was all wholesale, and you know, 381 00:20:41,040 --> 00:20:44,920 Speaker 3: we were then sort of you know, all of these 382 00:20:45,080 --> 00:20:49,840 Speaker 3: really like you know, disruptor digitally native brands were coming up, 383 00:20:49,880 --> 00:20:51,719 Speaker 3: and we were sort of feeling like a little bit 384 00:20:51,760 --> 00:20:55,240 Speaker 3: like Dinosaur and then it flips. 385 00:20:54,680 --> 00:20:57,920 Speaker 2: And I think, as it does, yeah, and I think. 386 00:20:57,800 --> 00:21:02,240 Speaker 3: What we've learned from the thirteen years of business starting 387 00:21:02,280 --> 00:21:05,520 Speaker 3: out being one hundred percent wholesale and now flipping to 388 00:21:05,560 --> 00:21:06,960 Speaker 3: being you know, the. 389 00:21:06,920 --> 00:21:08,600 Speaker 2: Majority DTC. 390 00:21:10,400 --> 00:21:14,200 Speaker 3: Is you have to be good at every channel, right 391 00:21:14,240 --> 00:21:16,960 Speaker 3: and our whole thing is about omni and you know, 392 00:21:17,040 --> 00:21:20,480 Speaker 3: our customer wants to be wherever she she wants Ronica beer, 393 00:21:20,480 --> 00:21:21,720 Speaker 3: wherever she guys Ronica beer. 394 00:21:21,960 --> 00:21:24,399 Speaker 1: You know, That's the thing about D two C is 395 00:21:24,440 --> 00:21:28,200 Speaker 1: like it's a trust in the brand and knowing that 396 00:21:28,359 --> 00:21:32,119 Speaker 1: what you're buying online without trying it on right, like, 397 00:21:32,160 --> 00:21:34,480 Speaker 1: because not everyone is people like us that like knows 398 00:21:34,520 --> 00:21:36,199 Speaker 1: this will look good on us in this one and 399 00:21:36,240 --> 00:21:39,040 Speaker 1: this fit and this size. They know when they go 400 00:21:39,960 --> 00:21:43,600 Speaker 1: to you guys that they're getting something amazing and they 401 00:21:43,600 --> 00:21:45,479 Speaker 1: feel confident because that's the only way that D two 402 00:21:45,480 --> 00:21:47,360 Speaker 1: C survives truthful. 403 00:21:47,000 --> 00:21:47,960 Speaker 2: Right, very quality. 404 00:21:48,119 --> 00:21:50,879 Speaker 1: Yeah, well, it's trust in the brand. You have to 405 00:21:51,040 --> 00:21:53,800 Speaker 1: because a lot of it's repeat buying, probably most of it. 406 00:21:54,520 --> 00:21:57,119 Speaker 2: And it's about how you're made to feel. 407 00:21:57,320 --> 00:21:57,679 Speaker 1: Yeah. 408 00:21:57,840 --> 00:22:00,680 Speaker 4: You No, customers will come back if they're thought about, 409 00:22:01,000 --> 00:22:02,480 Speaker 4: if they're considered. 410 00:22:03,320 --> 00:22:05,359 Speaker 1: One hundred percent, and your stores are great, and I 411 00:22:05,359 --> 00:22:07,080 Speaker 1: imagine that's an experience too. 412 00:22:07,720 --> 00:22:11,680 Speaker 2: That is so much fun. It's like decorating home every time. 413 00:22:11,840 --> 00:22:14,160 Speaker 1: I was going to say, I feel like when you 414 00:22:14,240 --> 00:22:17,679 Speaker 1: are successful with stores, that's like the dream because you 415 00:22:17,800 --> 00:22:22,320 Speaker 1: get to you know, you get to really put your 416 00:22:22,520 --> 00:22:25,960 Speaker 1: message and your brand out exactly the way you want it, 417 00:22:26,040 --> 00:22:28,680 Speaker 1: versus being in multi retailers where it's like, okay, there's 418 00:22:28,680 --> 00:22:32,240 Speaker 1: six pieces here, there's one piece on a mannequin, there's 419 00:22:32,560 --> 00:22:35,119 Speaker 1: three other designers on that mannqin with our top or 420 00:22:35,240 --> 00:22:38,240 Speaker 1: like you know, this is just you and then you 421 00:22:38,280 --> 00:22:40,720 Speaker 1: know when that works. I mean, that to me is 422 00:22:40,720 --> 00:22:43,760 Speaker 1: the golden ticket. You know, well, we love it. 423 00:22:43,760 --> 00:22:47,159 Speaker 2: It's so fun and that's we get to For me. 424 00:22:47,920 --> 00:22:51,320 Speaker 3: Interiors are my like great, great, great love and so 425 00:22:51,520 --> 00:22:53,600 Speaker 3: to do that is so fun. 426 00:22:54,560 --> 00:22:57,040 Speaker 1: You guys are so great. I mean, I'm so impressed 427 00:22:57,080 --> 00:22:59,600 Speaker 1: with you, honestly, I really am, and I'm I and 428 00:22:59,640 --> 00:23:02,159 Speaker 1: I love of the club. I mean I love the 429 00:23:02,200 --> 00:23:04,520 Speaker 1: clothes and I have so many people in my life 430 00:23:05,160 --> 00:23:09,280 Speaker 1: that live in it, which is also so nice. You know, 431 00:23:09,440 --> 00:23:09,960 Speaker 1: you need to. 432 00:23:10,040 --> 00:23:13,840 Speaker 2: You need to. We need to send you some Florence. Yeah, 433 00:23:14,600 --> 00:23:17,360 Speaker 2: send you a lot of I think that you, you know, 434 00:23:18,640 --> 00:23:22,160 Speaker 2: have tried to appreciate. They're very Yeah, I am. 435 00:23:22,440 --> 00:23:24,760 Speaker 1: I am so about it. I'm really a fan. I 436 00:23:24,800 --> 00:23:28,720 Speaker 1: love it. I love it, and I'm very I do 437 00:23:28,840 --> 00:23:30,800 Speaker 1: want to know a little bit something I do want 438 00:23:30,800 --> 00:23:34,320 Speaker 1: to talk about because it's something that you know, pendulum 439 00:23:34,320 --> 00:23:36,840 Speaker 1: Oi swings right, and I want to talk to you 440 00:23:36,840 --> 00:23:40,959 Speaker 1: a little bit about the influencer movement because you know, 441 00:23:41,080 --> 00:23:44,040 Speaker 1: I'm someone It's kind of It's kind of funny because 442 00:23:45,000 --> 00:23:47,160 Speaker 1: I got an award in New York, like a big 443 00:23:47,160 --> 00:23:50,760 Speaker 1: award many years ago, and I was called the Fashion 444 00:23:50,840 --> 00:23:53,480 Speaker 1: Oracle and it was at one of those big like 445 00:23:53,800 --> 00:23:56,040 Speaker 1: FGI or what you know, of those big award shows 446 00:23:56,080 --> 00:23:59,720 Speaker 1: at Tipriani or whatever. And I remember at the time, Yeah, 447 00:23:59,760 --> 00:24:01,480 Speaker 1: but I I just remember at the time looking at 448 00:24:01,480 --> 00:24:04,679 Speaker 1: my husband as I was like putting on my gown, 449 00:24:04,960 --> 00:24:07,080 Speaker 1: He's like, what's the award for. Again, I'm like, I 450 00:24:07,119 --> 00:24:10,199 Speaker 1: don't know. I'm like an oracle. And I literally was like, 451 00:24:10,280 --> 00:24:12,920 Speaker 1: I don't even actually know what this is. And I 452 00:24:13,000 --> 00:24:15,439 Speaker 1: remember him saying to me, my father saying to me, 453 00:24:15,960 --> 00:24:20,520 Speaker 1: it's someone who influences people, right, And and I didn't 454 00:24:20,520 --> 00:24:22,239 Speaker 1: think anything of it, and I went through the night 455 00:24:22,280 --> 00:24:24,320 Speaker 1: and I just remember being so nervous because of who 456 00:24:24,359 --> 00:24:28,679 Speaker 1: was in that room and since that time, as you know, 457 00:24:29,760 --> 00:24:33,919 Speaker 1: the influencer movement, and I don't consider myself an influencer, 458 00:24:33,960 --> 00:24:39,840 Speaker 1: but I think my question is, how do you what 459 00:24:39,920 --> 00:24:46,640 Speaker 1: is your perspective on influencers, influencer marketing, the whole culture 460 00:24:46,640 --> 00:24:50,359 Speaker 1: of it. Do you think there's some that you know 461 00:24:50,640 --> 00:24:53,200 Speaker 1: I would say I think that the best ones are 462 00:24:53,240 --> 00:24:56,359 Speaker 1: standing because they're truly authentic to who they are and 463 00:24:56,400 --> 00:24:58,600 Speaker 1: what they do and what they believe in. But I'm 464 00:24:58,640 --> 00:25:02,439 Speaker 1: curious to know how influencers have played a role in 465 00:25:02,480 --> 00:25:05,640 Speaker 1: your brand, how big, how small, what your thoughts are. 466 00:25:06,520 --> 00:25:09,320 Speaker 3: Well, I think again, because we've been around for thirteen 467 00:25:09,400 --> 00:25:10,440 Speaker 3: years that by. 468 00:25:10,400 --> 00:25:13,160 Speaker 1: The way, it's not one hundred Just be clear, right, 469 00:25:13,600 --> 00:25:18,160 Speaker 1: but but it feels like aging yourself. Just kidding, chill, Well, 470 00:25:19,480 --> 00:25:20,359 Speaker 1: I'm just kidding. 471 00:25:21,359 --> 00:25:26,240 Speaker 3: But it's funny because you know, when so when we started, 472 00:25:27,280 --> 00:25:30,600 Speaker 3: it was you were you were the oracle, you know 473 00:25:30,640 --> 00:25:33,399 Speaker 3: what I'm saying, Like it was an influencer. Culture was 474 00:25:33,480 --> 00:25:38,280 Speaker 3: very different, right, it was. There was much much like 475 00:25:38,520 --> 00:25:40,520 Speaker 3: much fewer influencers even know. 476 00:25:40,480 --> 00:25:42,440 Speaker 1: What that was, you guys thirteen years old. 477 00:25:42,440 --> 00:25:45,760 Speaker 3: Well, we also didn't consume you know, all sorts of 478 00:25:45,840 --> 00:25:49,080 Speaker 3: content creation at the furious rate that we do today. 479 00:25:49,240 --> 00:25:54,080 Speaker 1: It was television Instagram back then it's television fairly. 480 00:25:54,560 --> 00:25:54,760 Speaker 6: Yeah. 481 00:25:55,280 --> 00:26:00,840 Speaker 3: So just I think that whether it was you or 482 00:26:00,960 --> 00:26:04,800 Speaker 3: Gwyneth Paltrow, who are influencers when we started, right, both 483 00:26:04,840 --> 00:26:08,800 Speaker 3: of you are still remain huge influencers. I think, you know, 484 00:26:09,040 --> 00:26:14,440 Speaker 3: it's celebrities, it's influencers, big influencers, it's micro influencers, it's 485 00:26:15,200 --> 00:26:19,959 Speaker 3: regional influencers. Our customer to us is the biggest influencer, right, 486 00:26:20,000 --> 00:26:23,159 Speaker 3: I mean, truly, what we care the most about is 487 00:26:23,960 --> 00:26:27,720 Speaker 3: the grassroots word of mouth business that we've built. And 488 00:26:28,080 --> 00:26:32,120 Speaker 3: we started that when we started, you know, having trunk 489 00:26:32,160 --> 00:26:35,280 Speaker 3: shows all over the country, getting getting together with these 490 00:26:35,280 --> 00:26:41,440 Speaker 3: women and really learning from her and you know, getting 491 00:26:41,480 --> 00:26:44,200 Speaker 3: a lot of feedback on the product and the fit 492 00:26:44,480 --> 00:26:47,000 Speaker 3: and the fabrics and all that kind of stuff. So 493 00:26:47,440 --> 00:26:50,320 Speaker 3: to us, I think the influencer piece is always going 494 00:26:50,400 --> 00:26:53,480 Speaker 3: to be really important. How that how that sort of 495 00:26:53,480 --> 00:26:58,080 Speaker 3: presents itself, whether it's like a TikTok influencer or Instagram influencer, 496 00:26:58,160 --> 00:27:01,720 Speaker 3: an actress, you know, but it's a. 497 00:27:01,680 --> 00:27:05,800 Speaker 1: Part of your plan, like meaning and I'm saying, that's 498 00:27:05,840 --> 00:27:08,119 Speaker 1: your marketing plan that worked for you. 499 00:27:08,840 --> 00:27:13,400 Speaker 6: And it's community community birling, and it's influencers within community 500 00:27:13,760 --> 00:27:16,760 Speaker 6: and then ones that create a community on our behalf 501 00:27:16,840 --> 00:27:19,520 Speaker 6: even you know, it's like it could be and and 502 00:27:19,560 --> 00:27:21,240 Speaker 6: you know where we find a lot of them in 503 00:27:21,359 --> 00:27:24,760 Speaker 6: strange places, like like a basketball. 504 00:27:24,200 --> 00:27:25,960 Speaker 2: Coach, a female basketball coach. 505 00:27:26,040 --> 00:27:32,040 Speaker 4: It's like ridiculed for being you know, uh, distraction. Well 506 00:27:32,160 --> 00:27:35,840 Speaker 4: let's double down on that distraction, you know, for a 507 00:27:35,920 --> 00:27:39,399 Speaker 4: doctor wearing it under her scrug, you know, like curing 508 00:27:39,480 --> 00:27:42,800 Speaker 4: cancer and and people are like, you know what, you 509 00:27:42,920 --> 00:27:45,240 Speaker 4: look great every day and you feel good every day. 510 00:27:45,320 --> 00:27:49,879 Speaker 2: So it's your energy that's influencing me. You know, we 511 00:27:49,920 --> 00:27:55,880 Speaker 2: always say that. I mean it's you know, the what's 512 00:27:55,920 --> 00:27:57,120 Speaker 2: the Nike and movie air? 513 00:27:57,640 --> 00:28:01,880 Speaker 3: Yeah, you know, and we've been saying this long before 514 00:28:01,920 --> 00:28:04,800 Speaker 3: I saw the movie or read the book. But it's 515 00:28:04,840 --> 00:28:08,760 Speaker 3: the same for any product, right, Like that product doesn't 516 00:28:08,800 --> 00:28:11,280 Speaker 3: have life until someone steps into it. 517 00:28:11,359 --> 00:28:14,400 Speaker 2: Right, the Air Jordan wasn't the Air Jordan. 518 00:28:14,240 --> 00:28:16,960 Speaker 3: Until Michael Jordan got into it and rock a beard 519 00:28:17,359 --> 00:28:21,880 Speaker 3: blazer or a suit or a dress or shoes or whatever. 520 00:28:22,359 --> 00:28:26,000 Speaker 3: It's about what that woman does in that that gets 521 00:28:26,040 --> 00:28:27,720 Speaker 3: other people to look at her and say, oh, I 522 00:28:27,720 --> 00:28:30,760 Speaker 3: want that too, you know, so that we can does 523 00:28:30,800 --> 00:28:33,800 Speaker 3: anybody who design a laser or dicky jacket or anything. 524 00:28:33,880 --> 00:28:40,200 Speaker 2: But it's really about what the wearer that person, doesn't it. 525 00:28:40,400 --> 00:28:44,240 Speaker 1: You know, I consider the influencers in this type of situation, 526 00:28:44,560 --> 00:28:47,320 Speaker 1: and I imagine this is true for you guys. Is 527 00:28:47,360 --> 00:28:50,360 Speaker 1: that the women that are buying your clothes, whether it's 528 00:28:50,400 --> 00:28:52,840 Speaker 1: people that you bring in as part of your marketing 529 00:28:53,960 --> 00:28:58,680 Speaker 1: story or they're actually just women that are influencers within 530 00:28:58,960 --> 00:29:03,720 Speaker 1: their end group. Because it's always that woman, right, It's 531 00:29:03,760 --> 00:29:06,320 Speaker 1: that woman who's like the one that all the girls 532 00:29:07,000 --> 00:29:09,880 Speaker 1: consider the queen bee with style or it's smart or 533 00:29:09,920 --> 00:29:12,920 Speaker 1: successful or whatever it is, and she's wearing her clothes. 534 00:29:13,520 --> 00:29:16,880 Speaker 1: And so you know, we did this as a couple 535 00:29:16,880 --> 00:29:18,560 Speaker 1: of years ago in our business, and we found that 536 00:29:18,600 --> 00:29:20,480 Speaker 1: there was a lot of people following us that were 537 00:29:20,520 --> 00:29:24,000 Speaker 1: the considered to be the influencers in their group, whether 538 00:29:24,040 --> 00:29:27,480 Speaker 1: it's ten people, one hundred people, five hundred people, that's 539 00:29:27,520 --> 00:29:33,479 Speaker 1: the thing so correct. So I mean, I'm I'm so 540 00:29:33,560 --> 00:29:36,840 Speaker 1: impressed with you guys. What is next? What is next? 541 00:29:36,920 --> 00:29:39,080 Speaker 1: What is now? What are you excited about? And also, 542 00:29:39,120 --> 00:29:42,400 Speaker 1: I before I actually asked that question, I do want 543 00:29:42,440 --> 00:29:44,280 Speaker 1: to ask you because I think a lot of people 544 00:29:44,400 --> 00:29:47,440 Speaker 1: building brands and really struggling. I would love to know 545 00:29:47,560 --> 00:29:51,480 Speaker 1: sort of has there ever been a moment where you 546 00:29:51,520 --> 00:29:54,480 Speaker 1: were like, I'm out, this is crazy, I'm not doing 547 00:29:54,480 --> 00:29:57,480 Speaker 1: this anymore, Like have you been so scared or so 548 00:29:57,640 --> 00:29:59,920 Speaker 1: discouraged that you were like I give up A can 549 00:30:00,240 --> 00:30:05,440 Speaker 1: do this? Or like what has been some of your 550 00:30:05,480 --> 00:30:08,600 Speaker 1: greatest challenges and fears along the way. 551 00:30:10,120 --> 00:30:11,320 Speaker 2: I mean, I had one. 552 00:30:11,080 --> 00:30:14,320 Speaker 3: Moment where in the beginning, so we have. 553 00:30:15,800 --> 00:30:19,720 Speaker 2: Like year three, our business was at this point where it. 554 00:30:19,680 --> 00:30:23,480 Speaker 3: Was like commercially it was taking off, but we also 555 00:30:23,560 --> 00:30:25,440 Speaker 3: weren't like running it properly. 556 00:30:25,560 --> 00:30:26,680 Speaker 2: We didn't have infrastructure. 557 00:30:26,680 --> 00:30:30,320 Speaker 3: It had become real, but we were sort of not 558 00:30:30,720 --> 00:30:37,000 Speaker 3: fully prepared for it being real. Right then there's somebody 559 00:30:37,000 --> 00:30:40,600 Speaker 3: who is going to invest. And it was sort of 560 00:30:40,680 --> 00:30:42,320 Speaker 3: to me felt like this is going to be the 561 00:30:42,360 --> 00:30:45,240 Speaker 3: golden ticket, this is going to legitimize us. 562 00:30:45,360 --> 00:30:47,000 Speaker 2: I feel great, We're. 563 00:30:46,800 --> 00:30:49,280 Speaker 3: Going to have you know, money in the bank account 564 00:30:49,320 --> 00:30:50,920 Speaker 3: to make pyroll okay. 565 00:30:51,920 --> 00:30:54,640 Speaker 1: And entrepreneurial stuff. 566 00:30:55,080 --> 00:30:56,200 Speaker 2: Yeah. 567 00:30:55,600 --> 00:30:59,160 Speaker 3: And I remember Ronica and I don't live in a 568 00:30:59,240 --> 00:31:02,120 Speaker 3: city anymore, but Ronica and I and she still drives everywhere, 569 00:31:02,120 --> 00:31:05,240 Speaker 3: but we would drive all the time in the city. 570 00:31:05,320 --> 00:31:07,400 Speaker 2: And like I was always pregnant, which. 571 00:31:07,240 --> 00:31:09,320 Speaker 1: By the way, no one does. I was always pregnant. 572 00:31:09,360 --> 00:31:11,880 Speaker 2: You were. 573 00:31:13,560 --> 00:31:15,440 Speaker 1: Delivery, well you never know when she has to like 574 00:31:15,640 --> 00:31:17,400 Speaker 1: detour to a hospital to like a bres. 575 00:31:17,520 --> 00:31:23,920 Speaker 3: Exactly, I could take the wheel. But I was in 576 00:31:23,960 --> 00:31:28,080 Speaker 3: the car and I had dropped off the kids at school, 577 00:31:29,840 --> 00:31:33,960 Speaker 3: and I was waiting for this call that we were expecting, 578 00:31:34,560 --> 00:31:38,440 Speaker 3: and and the phone rang, and I was like, oh 579 00:31:38,480 --> 00:31:41,320 Speaker 3: my god, this is coming, and I'll never forget. It 580 00:31:41,360 --> 00:31:45,840 Speaker 3: was like it was like the Matthew McConaughey book, you know, 581 00:31:46,080 --> 00:31:50,600 Speaker 3: dream Lighter. You know, it was this very defining moment 582 00:31:50,760 --> 00:31:53,480 Speaker 3: where what I thought he was going to say, he 583 00:31:53,560 --> 00:31:55,000 Speaker 3: said the exact opposite and. 584 00:31:54,960 --> 00:31:57,400 Speaker 1: Your whole entire inside dropped out of your body. 585 00:31:57,560 --> 00:31:59,440 Speaker 2: Yes, and he said it and the most lovely I 586 00:31:59,560 --> 00:32:01,200 Speaker 2: understood it. I will kill him. 587 00:32:01,280 --> 00:32:03,560 Speaker 3: I was just like, oh my god, it's so discouraged. 588 00:32:04,120 --> 00:32:06,719 Speaker 3: And I remember it was so clear to me. I 589 00:32:06,800 --> 00:32:08,840 Speaker 3: was at the light and the light turns green, and 590 00:32:08,880 --> 00:32:12,000 Speaker 3: I was like, there is two things I can do here. 591 00:32:12,240 --> 00:32:15,120 Speaker 3: I can turn this into and it's like Taylor Swift 592 00:32:15,160 --> 00:32:19,520 Speaker 3: and she's like that was yes, you know. I was like, yes, yes, 593 00:32:20,080 --> 00:32:23,480 Speaker 3: you know, and and it was it was like it 594 00:32:23,520 --> 00:32:28,840 Speaker 3: was the nose I think became became really fuel for 595 00:32:29,000 --> 00:32:30,800 Speaker 3: us to keep going. 596 00:32:30,800 --> 00:32:32,200 Speaker 2: Intercourse so that we could do it. 597 00:32:32,440 --> 00:32:35,480 Speaker 4: There was never a time where either of us we're 598 00:32:35,520 --> 00:32:37,160 Speaker 4: ever going to aboard shift No. 599 00:32:37,440 --> 00:32:40,120 Speaker 2: It was always that's a blessing that they said no 600 00:32:40,560 --> 00:32:41,360 Speaker 2: or whatever it was. 601 00:32:41,560 --> 00:32:45,120 Speaker 1: But you typically don't know that until later, of course. 602 00:32:45,400 --> 00:32:49,840 Speaker 3: But because mom had closes a door and he opens 603 00:32:49,840 --> 00:32:53,640 Speaker 3: the window, right, and we love the word no, because 604 00:32:53,680 --> 00:32:54,520 Speaker 3: we're going to find a. 605 00:32:54,440 --> 00:32:57,920 Speaker 2: Way well you know, yeah, yeah, don't. 606 00:32:57,760 --> 00:33:00,360 Speaker 4: Tell well, don't tell us no. But also you know, 607 00:33:00,640 --> 00:33:01,840 Speaker 4: and I'm going to figure it out. 608 00:33:01,640 --> 00:33:03,920 Speaker 1: And it'll be a common thread. 609 00:33:04,200 --> 00:33:05,680 Speaker 2: He'll be back and it'll be too late. 610 00:33:05,880 --> 00:33:10,440 Speaker 1: Common thread on climbing and hills. It's it's it's it's 611 00:33:10,520 --> 00:33:15,280 Speaker 1: about people. I think you can only withstand the insanity 612 00:33:15,680 --> 00:33:20,880 Speaker 1: of founding your own business and continuing it through getting 613 00:33:20,880 --> 00:33:24,240 Speaker 1: your ass kicked, getting nose, getting doors closed, getting the 614 00:33:24,360 --> 00:33:26,680 Speaker 1: things that you think are going to happen, and just don't. 615 00:33:26,840 --> 00:33:30,280 Speaker 1: And in the moment you feel like it's over, right, 616 00:33:30,360 --> 00:33:34,240 Speaker 1: in the moment, you're like and then you go, no, 617 00:33:34,880 --> 00:33:37,760 Speaker 1: I understand that this is happening for a reason, and 618 00:33:37,800 --> 00:33:40,120 Speaker 1: this fully sucks right now, and I've got to figure 619 00:33:40,120 --> 00:33:42,920 Speaker 1: out how to turn this around. And then once you do, 620 00:33:43,440 --> 00:33:46,720 Speaker 1: you inevitably look back and be like, remember when blah 621 00:33:46,760 --> 00:33:50,240 Speaker 1: blah blah. But for me, at least, it wasn't until 622 00:33:50,280 --> 00:33:52,840 Speaker 1: I had enough of those where I was able to 623 00:33:53,000 --> 00:33:56,640 Speaker 1: safely securely say I know that this is happening for 624 00:33:56,720 --> 00:33:59,760 Speaker 1: a reason, and like, you know, you get to be 625 00:33:59,840 --> 00:34:02,400 Speaker 1: more rational, like I know, for me, like in my twenties, 626 00:34:02,920 --> 00:34:05,720 Speaker 1: right and in my early thirties, I would just be like, 627 00:34:05,800 --> 00:34:10,320 Speaker 1: oh my god, it's over. It's over, everything's done. Everyone 628 00:34:10,320 --> 00:34:10,719 Speaker 1: hates me. 629 00:34:12,400 --> 00:34:13,520 Speaker 2: Let's go back to Wall Street. 630 00:34:13,840 --> 00:34:18,960 Speaker 4: Yeah, exactly, It's never over, right, and it's only opportunity, 631 00:34:19,280 --> 00:34:22,360 Speaker 4: and it's it's like, that's what we're upset about. 632 00:34:22,360 --> 00:34:25,640 Speaker 2: That's nothing, right, you know, it's like people's worlds tell apart. 633 00:34:25,760 --> 00:34:28,840 Speaker 1: Yeah, it's not amazing how much your job served you 634 00:34:28,920 --> 00:34:33,360 Speaker 1: before you started this. Yeah for me, yeah, yeah, I 635 00:34:33,360 --> 00:34:36,440 Speaker 1: mean it's incredible because you know how you know, how 636 00:34:36,520 --> 00:34:37,360 Speaker 1: quick and fast. 637 00:34:38,440 --> 00:34:41,680 Speaker 2: But beyond that, it's like just I don't know. This 638 00:34:41,800 --> 00:34:44,320 Speaker 2: was this is lovely, This is like you know, sport, 639 00:34:44,440 --> 00:34:45,160 Speaker 2: this is fun. 640 00:34:45,320 --> 00:34:49,120 Speaker 1: Yes, that was like yes, feast or famine. I was like, 641 00:34:49,200 --> 00:34:55,399 Speaker 1: oh my god, ware not sleeping, yes, okay, so you 642 00:34:55,760 --> 00:34:59,319 Speaker 1: have loved it. Beyond it's hard and it's all the 643 00:34:59,360 --> 00:35:01,560 Speaker 1: things keeps you guys awake at night. 644 00:35:03,719 --> 00:35:05,400 Speaker 2: Everything, Oh take it. 645 00:35:05,440 --> 00:35:08,600 Speaker 1: I'm taking your kids out of it as it pertains 646 00:35:08,640 --> 00:35:10,520 Speaker 1: to work, because my kids keep me awake at night. 647 00:35:11,000 --> 00:35:14,560 Speaker 2: I didn't get bigger. There's so much more to lose. Yeah, right, And. 648 00:35:15,120 --> 00:35:19,239 Speaker 3: It's and it's not even it's not even financial. It's like, 649 00:35:19,520 --> 00:35:23,120 Speaker 3: you know, the loyalty of the customer are our employees, 650 00:35:23,440 --> 00:35:26,920 Speaker 3: which you know are like the lifeblood of this business. 651 00:35:27,120 --> 00:35:31,960 Speaker 4: Interest rates, the economy Okay. 652 00:35:31,600 --> 00:35:33,520 Speaker 1: Spoken like a true finance girl. 653 00:35:34,440 --> 00:35:38,479 Speaker 5: World macroeconomic events, Oh my god, how many. 654 00:35:38,920 --> 00:35:41,160 Speaker 1: How big is your team? You guys, how big is 655 00:35:41,160 --> 00:35:41,759 Speaker 1: your team? Now? 656 00:35:42,560 --> 00:35:44,320 Speaker 2: We have over three hundred employees. 657 00:35:44,440 --> 00:35:48,280 Speaker 1: Stop it, yes, guys, it's a huge business. 658 00:35:48,600 --> 00:35:51,400 Speaker 4: Eyes Like, we have issues, you know, it's like to 659 00:35:51,440 --> 00:35:53,120 Speaker 4: worry about and we got through that. 660 00:35:54,040 --> 00:35:56,000 Speaker 2: I'm just saying no. 661 00:35:55,920 --> 00:35:58,640 Speaker 1: More more well you know what I say, more people, 662 00:35:58,680 --> 00:35:59,760 Speaker 1: more problems. 663 00:36:00,080 --> 00:36:00,960 Speaker 2: Off or not right. 664 00:36:01,160 --> 00:36:05,080 Speaker 3: I think you've got to, like as as a as 665 00:36:05,080 --> 00:36:07,040 Speaker 3: a creative and as a business person, I think you 666 00:36:07,120 --> 00:36:11,560 Speaker 3: have to like keep your head down and you know, 667 00:36:11,800 --> 00:36:16,600 Speaker 3: blinders onto like really looking at like focusing on vision 668 00:36:16,640 --> 00:36:19,799 Speaker 3: and what you do and what you're about and being 669 00:36:19,960 --> 00:36:22,239 Speaker 3: and at the same time like popping your head up 670 00:36:22,280 --> 00:36:25,840 Speaker 3: to see what's going on. But if you start actually 671 00:36:25,880 --> 00:36:30,280 Speaker 3: like you know, freaking out and comparing yourself to other people, 672 00:36:33,200 --> 00:36:34,319 Speaker 3: we have a bus track. 673 00:36:34,440 --> 00:36:37,279 Speaker 2: We have to be nimble. And a wise man told. 674 00:36:37,000 --> 00:36:40,480 Speaker 4: Me when we were building another business, do not build 675 00:36:40,520 --> 00:36:47,160 Speaker 4: a stadium before the fans any in anything we're doing. 676 00:36:47,239 --> 00:36:50,520 Speaker 4: And look at we lived through survive through COVID, and 677 00:36:51,000 --> 00:36:54,520 Speaker 4: you know, it's like thank god that we we just kept. 678 00:36:54,320 --> 00:36:56,439 Speaker 2: Moving forward and knew she'd be back. 679 00:36:56,600 --> 00:37:00,160 Speaker 4: But but also, if you know you've got a good 680 00:37:00,480 --> 00:37:01,360 Speaker 4: it should sell. 681 00:37:01,160 --> 00:37:03,560 Speaker 2: In any tape. I agree, you know, And I just 682 00:37:03,600 --> 00:37:06,480 Speaker 2: got to be nimble and adjust, to keep adjusting inventory 683 00:37:06,560 --> 00:37:10,640 Speaker 2: levels and adjusting trend wise whatever it is. Adjust and 684 00:37:11,080 --> 00:37:11,839 Speaker 2: she's going to come. 685 00:37:12,640 --> 00:37:16,160 Speaker 1: I could not agree more. And the fact that you 686 00:37:16,200 --> 00:37:19,000 Speaker 1: guys have been together this long, by the way, how 687 00:37:19,080 --> 00:37:21,600 Speaker 1: is that You're very lucky to have each other. Because 688 00:37:21,640 --> 00:37:24,839 Speaker 1: having a good partner that you don't want to hit 689 00:37:24,960 --> 00:37:27,839 Speaker 1: with a baseball bat on a daily basis is wonderful. 690 00:37:28,320 --> 00:37:30,239 Speaker 1: So tell me how it is to work together, because 691 00:37:30,280 --> 00:37:32,800 Speaker 1: you guys kind of do everything together. I mean not really, 692 00:37:32,840 --> 00:37:35,400 Speaker 1: but you know what I mean, you're very connected personally, 693 00:37:35,560 --> 00:37:37,040 Speaker 1: We're very connected. 694 00:37:37,120 --> 00:37:40,000 Speaker 3: It's funny because it I mean, when we started this, 695 00:37:40,400 --> 00:37:42,239 Speaker 3: it was it was. 696 00:37:43,840 --> 00:37:47,080 Speaker 2: You know, again, we didn't have an office. Then finally 697 00:37:47,080 --> 00:37:48,759 Speaker 2: we got in the office. We were in one room. 698 00:37:48,840 --> 00:37:53,040 Speaker 3: Ronic and I still share the same office, not the 699 00:37:53,040 --> 00:37:55,319 Speaker 3: same space that we did originally, but we're still in 700 00:37:55,400 --> 00:37:59,440 Speaker 3: one office. That yes, I love that really that I 701 00:37:59,440 --> 00:38:02,560 Speaker 3: mean because in a lot of ways we operate as 702 00:38:02,560 --> 00:38:04,359 Speaker 3: this one one being. 703 00:38:05,719 --> 00:38:08,479 Speaker 4: But we have to give each other that space, of course, 704 00:38:08,680 --> 00:38:11,560 Speaker 4: and that respect to be who we are. It's hard 705 00:38:11,800 --> 00:38:17,839 Speaker 4: having two Veronica, and we are really really different and 706 00:38:17,880 --> 00:38:23,040 Speaker 4: we have. We always say one perspective, two visions. One perspectives, 707 00:38:26,000 --> 00:38:27,400 Speaker 4: two perspectives, one vision. 708 00:38:27,520 --> 00:38:28,960 Speaker 2: Okay, we always say. 709 00:38:28,760 --> 00:38:31,760 Speaker 1: That, but I know what you meant. 710 00:38:32,360 --> 00:38:34,640 Speaker 4: But you know what we have to we have to 711 00:38:34,920 --> 00:38:39,560 Speaker 4: really respect that space. And it's tough sometimes because we 712 00:38:39,680 --> 00:38:44,080 Speaker 4: might see something differently, or we might you know, have 713 00:38:44,160 --> 00:38:46,719 Speaker 4: different styles, you. 714 00:38:46,680 --> 00:38:49,759 Speaker 2: Know, and they're both valid, they are, and you know, 715 00:38:49,880 --> 00:38:51,960 Speaker 2: we have to step back and go all right, I 716 00:38:52,000 --> 00:38:54,319 Speaker 2: have to listen to her. I have to trust her. 717 00:38:55,040 --> 00:38:56,480 Speaker 2: I'm not going to die on that mountain. 718 00:38:57,280 --> 00:39:00,600 Speaker 4: We're both super passionate about how we feel well, so 719 00:39:00,760 --> 00:39:04,120 Speaker 4: it's really hard to give that space sometimes. 720 00:39:04,320 --> 00:39:07,759 Speaker 1: But I actually think that two perspectives is actually so 721 00:39:07,920 --> 00:39:08,440 Speaker 1: much better. 722 00:39:09,320 --> 00:39:12,480 Speaker 2: It is, well, it just multiplies actually the clothes and. 723 00:39:12,440 --> 00:39:14,960 Speaker 1: The correct that's what I mean. Because there is no 724 00:39:15,120 --> 00:39:17,440 Speaker 1: one woman, right, there is no one woman with the 725 00:39:17,480 --> 00:39:20,160 Speaker 1: same with the same anything. So it's like every. 726 00:39:20,400 --> 00:39:25,359 Speaker 4: Valid, everyone, everybody's got got a voice, yes, you know, 727 00:39:25,520 --> 00:39:28,080 Speaker 4: so you've got to respect it and move and let 728 00:39:28,080 --> 00:39:29,000 Speaker 4: that person run. 729 00:39:29,520 --> 00:39:31,600 Speaker 2: You know. It's like if you believe that so so much, 730 00:39:31,640 --> 00:39:33,279 Speaker 2: then go go with it. Let's see what. 731 00:39:33,239 --> 00:39:35,719 Speaker 1: Happened to your husbands, like die for you guys or 732 00:39:35,760 --> 00:39:38,000 Speaker 1: do they think you're bat shit crazy? 733 00:39:38,640 --> 00:39:40,840 Speaker 2: No, I mean the best. 734 00:39:42,719 --> 00:39:47,240 Speaker 3: My husband's very, very very They've both been amazing supporters 735 00:39:47,320 --> 00:39:54,040 Speaker 3: and believers and partners and and I think that like 736 00:39:54,160 --> 00:39:59,000 Speaker 3: have respected our space in this which is really important. 737 00:39:59,440 --> 00:40:02,560 Speaker 1: Yeah, it's the dream. And you have so many kids, 738 00:40:02,560 --> 00:40:05,840 Speaker 1: and I love it because you get to raise your 739 00:40:05,920 --> 00:40:08,600 Speaker 1: kids together, your husbands are you know, It's like it 740 00:40:08,719 --> 00:40:12,160 Speaker 1: all just works. And I love anything that feels like 741 00:40:12,200 --> 00:40:14,759 Speaker 1: a family business, you know, which it is obviously kind 742 00:40:14,760 --> 00:40:18,080 Speaker 1: of sort of in all ways of differentness, and like, 743 00:40:18,600 --> 00:40:19,000 Speaker 1: you know. 744 00:40:19,200 --> 00:40:20,319 Speaker 2: There's safety in that. 745 00:40:20,640 --> 00:40:21,760 Speaker 1: Yeah, one hundred. 746 00:40:22,960 --> 00:40:25,479 Speaker 2: It's like, you know, you got to Caraman today. 747 00:40:25,520 --> 00:40:27,960 Speaker 1: I feel shit right exactly exactly. 748 00:40:28,440 --> 00:40:31,880 Speaker 2: You know Miami, She's like, I don't feel well, I'm 749 00:40:31,920 --> 00:40:33,840 Speaker 2: staying home. Yeah. 750 00:40:34,120 --> 00:40:38,040 Speaker 1: It's just like yes, o, yes, And there's like. 751 00:40:38,000 --> 00:40:40,400 Speaker 4: This thing that you're part of that You're like, you know, 752 00:40:40,520 --> 00:40:44,239 Speaker 4: thank God that we have this big, you know family here. 753 00:40:44,480 --> 00:40:46,480 Speaker 2: I love it, Like the whole place is our family. 754 00:40:46,600 --> 00:40:50,719 Speaker 1: I love it so much. I'm so honestly impressed with 755 00:40:50,760 --> 00:40:54,319 Speaker 1: you guys. I am so impressed with the business. I 756 00:40:54,360 --> 00:40:55,200 Speaker 1: love your brand. 757 00:40:56,320 --> 00:40:56,880 Speaker 3: Thank you. 758 00:40:57,440 --> 00:41:01,920 Speaker 1: I think you're just fantastic honestly all around, Like I 759 00:41:01,960 --> 00:41:04,760 Speaker 1: think you're you're I don't know just all the things, 760 00:41:04,800 --> 00:41:09,319 Speaker 1: and I do want to reiterate that to me, just 761 00:41:09,440 --> 00:41:12,319 Speaker 1: having lived in it for most of my life, it 762 00:41:12,440 --> 00:41:14,960 Speaker 1: is one of the hardest things to do to build 763 00:41:15,200 --> 00:41:18,399 Speaker 1: a fashion brand. It just is it is it is, 764 00:41:18,760 --> 00:41:20,799 Speaker 1: and I think if you can win on it, win 765 00:41:20,960 --> 00:41:26,520 Speaker 1: at it, you know, really executing on your vision and 766 00:41:26,600 --> 00:41:30,080 Speaker 1: your dream and your creativity and all the things, and 767 00:41:30,120 --> 00:41:32,760 Speaker 1: get to have a family and you guys as partners. 768 00:41:32,800 --> 00:41:35,160 Speaker 1: It really is the dream. It's a very rare thing. 769 00:41:35,160 --> 00:41:38,080 Speaker 1: I hope you guys recognize that. It is very rare. 770 00:41:38,200 --> 00:41:41,719 Speaker 1: So I love watching your success. I've watched it from 771 00:41:41,800 --> 00:41:45,880 Speaker 1: the beginning and I just you know, I wish you 772 00:41:45,920 --> 00:41:48,120 Speaker 1: guys the best. I'm very excited for you, and I'm 773 00:41:48,160 --> 00:41:56,120 Speaker 1: very excited to see what's to come. It's that time 774 00:41:56,160 --> 00:41:59,080 Speaker 1: in the show and I answer to listener questions, So 775 00:41:59,200 --> 00:42:04,560 Speaker 1: let's see what we have today. Okay, Funny was just 776 00:42:04,640 --> 00:42:07,799 Speaker 1: talking about this. What was your favorite look at the 777 00:42:07,880 --> 00:42:12,920 Speaker 1: Golden Globes. I would say for me, it was j 778 00:42:13,080 --> 00:42:16,480 Speaker 1: Lo and Nicole Felicia, And I think that's a combination 779 00:42:16,600 --> 00:42:18,879 Speaker 1: of her being j Loo and just owning that look 780 00:42:18,920 --> 00:42:21,200 Speaker 1: and taking the carpet down when she walked in. And 781 00:42:21,800 --> 00:42:24,479 Speaker 1: I always really appreciate a moment where someone just goes 782 00:42:24,520 --> 00:42:28,439 Speaker 1: there with the full regalia because I truly miss it. 783 00:42:30,000 --> 00:42:32,239 Speaker 1: I really miss those moments and we can always turn 784 00:42:32,280 --> 00:42:35,759 Speaker 1: to John fer Lopez for them. So I think that. 785 00:42:36,080 --> 00:42:39,160 Speaker 1: And then I loved Margot Robbie because she just looked like, 786 00:42:40,280 --> 00:42:43,080 Speaker 1: you know, the most gorgeous Barbie ever, with the most 787 00:42:43,160 --> 00:42:47,920 Speaker 1: gorgeous Hollywood smile ever. And I just the thing I 788 00:42:47,960 --> 00:42:51,120 Speaker 1: love about Margot Robbie is like whatever she's wearing to 789 00:42:51,239 --> 00:42:54,840 Speaker 1: me is so secondary to her. And I just like, 790 00:42:54,880 --> 00:42:57,759 Speaker 1: no matter how amazing or not amazing, whatever she might 791 00:42:57,800 --> 00:43:01,200 Speaker 1: be wearing, is I look at her first, and that's 792 00:43:01,280 --> 00:43:03,560 Speaker 1: like a very rare thing. I just think her smile. 793 00:43:03,760 --> 00:43:06,719 Speaker 1: She has that like that smile that I have not 794 00:43:06,840 --> 00:43:10,000 Speaker 1: seen since like Julia Roberts, where like that smile just 795 00:43:10,120 --> 00:43:13,879 Speaker 1: lights up any room that she walks into. So I 796 00:43:13,920 --> 00:43:18,160 Speaker 1: just love that. And who else I loved El Fanning. 797 00:43:18,560 --> 00:43:21,320 Speaker 1: I thought Hailey Steinfeld looked really chicn old Hollywood. I 798 00:43:21,360 --> 00:43:23,880 Speaker 1: thought that was super pretty. But those are probably my 799 00:43:23,920 --> 00:43:28,200 Speaker 1: favorites of the night. Okay, I saw an Instagram that 800 00:43:28,239 --> 00:43:31,600 Speaker 1: you had a migraine. What do you treat your migraines with? 801 00:43:31,880 --> 00:43:35,759 Speaker 1: It's interesting. I never had migraines in my entire life, 802 00:43:35,800 --> 00:43:38,520 Speaker 1: and then when I got pregnant with my first son, 803 00:43:38,680 --> 00:43:43,359 Speaker 1: I would get like headaches periodically. And then I think, 804 00:43:43,400 --> 00:43:48,440 Speaker 1: since I've had my kids, I find I get when 805 00:43:48,480 --> 00:43:52,320 Speaker 1: I'm really run down and exhausted or really really stressed, 806 00:43:52,360 --> 00:43:56,880 Speaker 1: I'll get like a bad tension headache, honestly, and so unfortunately, 807 00:43:57,040 --> 00:44:02,200 Speaker 1: because of my acid rex, I can't take like like 808 00:44:02,320 --> 00:44:06,880 Speaker 1: hardcore migraine medicine. I can't take like Ecceedron or Advil 809 00:44:07,080 --> 00:44:09,080 Speaker 1: or any of those because they're really hard on my stomach. 810 00:44:09,120 --> 00:44:11,480 Speaker 1: So I end up just taking tile and all and 811 00:44:11,840 --> 00:44:14,719 Speaker 1: like trying to just close my eyes and then I 812 00:44:14,760 --> 00:44:16,680 Speaker 1: just wait till it goes away and I just live 813 00:44:16,719 --> 00:44:20,319 Speaker 1: with it. Funny enough, my sweet little baby angel son Caius, 814 00:44:21,120 --> 00:44:25,360 Speaker 1: was on my computer and on Amazon and found something 815 00:44:25,560 --> 00:44:30,520 Speaker 1: for migraines, and he actually purchased in my account something 816 00:44:30,520 --> 00:44:33,439 Speaker 1: that says used to treat and cure migraines. And it's 817 00:44:33,480 --> 00:44:38,399 Speaker 1: like some kind of head ice pack for migraines, and 818 00:44:39,200 --> 00:44:40,880 Speaker 1: so I now have that so the next time I 819 00:44:40,880 --> 00:44:45,399 Speaker 1: get hit with one I'm gonna try this head ice 820 00:44:45,480 --> 00:44:48,080 Speaker 1: pack that my son got me and I'll let you 821 00:44:48,120 --> 00:44:51,120 Speaker 1: know how that goes. So don't forget to submit your 822 00:44:51,200 --> 00:44:53,400 Speaker 1: questions for next week's episode. All you have to do 823 00:44:53,480 --> 00:44:55,959 Speaker 1: is dm us your questions to at Climbing Hills pod 824 00:44:56,040 --> 00:45:06,959 Speaker 1: on Instagram and I might just answer your question. Thank 825 00:45:07,000 --> 00:45:10,719 Speaker 1: you so much to both Veronica's for being on the 826 00:45:10,760 --> 00:45:15,000 Speaker 1: pod today. Honestly, their work ethic and dedication to refining 827 00:45:15,160 --> 00:45:21,280 Speaker 1: and perfecting their beautiful, beautiful products is such an important 828 00:45:21,960 --> 00:45:25,719 Speaker 1: key to a successful business and more importantly to a 829 00:45:25,760 --> 00:45:28,480 Speaker 1: successful brand, because I would argue to say that probably 830 00:45:28,520 --> 00:45:32,840 Speaker 1: building a brand and making a brand, creating a brand 831 00:45:32,880 --> 00:45:35,360 Speaker 1: that means something to people that people want to go 832 00:45:35,520 --> 00:45:40,160 Speaker 1: back to and are loyal to and truly love to 833 00:45:40,320 --> 00:45:43,960 Speaker 1: me is the ultimate challenge. And they've clearly proved that 834 00:45:44,040 --> 00:45:47,120 Speaker 1: they have the recipe. And you know, I love that 835 00:45:47,200 --> 00:45:50,160 Speaker 1: their mothers, their sister in laws, they're working together in 836 00:45:50,200 --> 00:45:53,319 Speaker 1: a family business, which I always love. I don't know, 837 00:45:53,440 --> 00:45:56,040 Speaker 1: I adore them. I love the brand. I'm sure you 838 00:45:56,160 --> 00:45:59,960 Speaker 1: do too. It's inspirational, aspirational, but it's also related to 839 00:46:00,280 --> 00:46:03,960 Speaker 1: wearable and just beautiful quality. And you can see that 840 00:46:04,040 --> 00:46:08,239 Speaker 1: they are what they're making, so very impressed with them. 841 00:46:08,280 --> 00:46:10,959 Speaker 1: I hope you love this episode as much as I did. 842 00:46:11,600 --> 00:46:14,440 Speaker 1: Don't forget to write a review. Wherever you get your podcasts, 843 00:46:14,520 --> 00:46:17,800 Speaker 1: I love reading them, and while you're at it, follow 844 00:46:17,840 --> 00:46:20,560 Speaker 1: me on at Rachel Zoe and at Cleming and Hills 845 00:46:20,600 --> 00:46:24,799 Speaker 1: pod on Instagram for more updates on upcoming guests, episodes, 846 00:46:24,840 --> 00:46:28,680 Speaker 1: and all things character and I will see you next week.