WEBVTT - Techs Top Rivalries

0:00:04.320 --> 0:00:14.560
<v Speaker 1>Get text with Technology, What textoff Chromos dot Com. He there,

0:00:14.560 --> 0:00:18.560
<v Speaker 1>and welcome to Text Stuff. I am your host, Jonathan Strickland,

0:00:18.800 --> 0:00:21.680
<v Speaker 1>and today I'm flying solo again and I hope you

0:00:21.840 --> 0:00:27.520
<v Speaker 1>enjoy the brand new theme song created by our producer Noel,

0:00:28.120 --> 0:00:30.120
<v Speaker 1>who went above and beyond the call of duty to

0:00:31.000 --> 0:00:34.400
<v Speaker 1>finally give us a new theme song. After seven years

0:00:34.400 --> 0:00:37.000
<v Speaker 1>of Tech Stuff, we got a new one. I hope

0:00:37.000 --> 0:00:38.960
<v Speaker 1>you guys enjoyed as much as I do. I love

0:00:39.040 --> 0:00:41.120
<v Speaker 1>that it has the spirit of the old one, but

0:00:41.159 --> 0:00:44.200
<v Speaker 1>it's totally original to tech Stuff, so you're not gonna

0:00:44.240 --> 0:00:46.479
<v Speaker 1>hear it anywhere else but right here. Let me know

0:00:46.520 --> 0:00:48.400
<v Speaker 1>what you think about it. I'm really eager to hear

0:00:48.440 --> 0:00:51.920
<v Speaker 1>about it. Today. I'm going to talk about something that

0:00:51.960 --> 0:00:54.880
<v Speaker 1>I think is pretty interesting. You know, technology is often

0:00:54.960 --> 0:01:00.280
<v Speaker 1>intertwined with business, and that means rivalries are bound owned

0:01:00.400 --> 0:01:03.720
<v Speaker 1>to occur. Now, there have been some big rivalries in tech,

0:01:03.960 --> 0:01:05.960
<v Speaker 1>and I wanted to take some time to talk about

0:01:05.959 --> 0:01:08.440
<v Speaker 1>a few of the most notable ones. And this is

0:01:08.520 --> 0:01:11.679
<v Speaker 1>by no means a complete list. It's more of a

0:01:11.760 --> 0:01:15.440
<v Speaker 1>sampling and include some rivalries that happened more than a

0:01:15.560 --> 0:01:20.800
<v Speaker 1>century ago. So let's get started with the oldest rivalry

0:01:20.840 --> 0:01:26.080
<v Speaker 1>in my list, that is a railroad rivalry. This started

0:01:26.120 --> 0:01:29.880
<v Speaker 1>way back in eighteen sixty two and President Abraham Lincoln

0:01:29.880 --> 0:01:34.319
<v Speaker 1>signed into law the Pacific Railroad Act. Now, this was

0:01:34.840 --> 0:01:37.760
<v Speaker 1>an act that was meant to create a railroad that

0:01:37.800 --> 0:01:42.640
<v Speaker 1>would unify the rails, so you get a complete transcontinental

0:01:42.760 --> 0:01:44.680
<v Speaker 1>rail line where you could travel from the east coast

0:01:44.680 --> 0:01:47.120
<v Speaker 1>to the west coast. And it meant that you had

0:01:47.160 --> 0:01:51.960
<v Speaker 1>to bridge this huge gap that was started in the West.

0:01:52.880 --> 0:01:57.640
<v Speaker 1>I created these two entities, Union Pacific and Central Pacific.

0:01:58.080 --> 0:02:01.560
<v Speaker 1>Now Union Pacific started in Omahana, Braska, and it was

0:02:01.680 --> 0:02:06.920
<v Speaker 1>to build railroads westward. Central Pacific started in Sacramento, California,

0:02:07.040 --> 0:02:10.200
<v Speaker 1>and it was to build to the east. Now, the

0:02:10.280 --> 0:02:16.160
<v Speaker 1>two companies were fierce competitors because the amount of money

0:02:16.200 --> 0:02:19.880
<v Speaker 1>and land they received from the government. It didn't depend

0:02:19.919 --> 0:02:22.560
<v Speaker 1>on how efficient the systems were. It depended upon the

0:02:22.639 --> 0:02:26.840
<v Speaker 1>number of miles of track they laid. So speed was

0:02:26.960 --> 0:02:31.200
<v Speaker 1>valued higher than safety or efficiency, and the two companies

0:02:31.240 --> 0:02:34.920
<v Speaker 1>began to feverishly lay down track at the expense of

0:02:35.120 --> 0:02:39.359
<v Speaker 1>human lives. So the heads of the two companies were

0:02:39.360 --> 0:02:43.360
<v Speaker 1>collectively referred to as robber barons. If you've ever heard

0:02:43.360 --> 0:02:47.880
<v Speaker 1>that term. It's talking specifically about the railroad tycoons back

0:02:47.919 --> 0:02:52.920
<v Speaker 1>in the UH mid nineteenth century. They were fighting to

0:02:52.960 --> 0:02:55.640
<v Speaker 1>get the most wealth and power. They were engaging in

0:02:55.720 --> 0:02:59.200
<v Speaker 1>all sorts of questionable activities to gain an advantage as

0:02:59.240 --> 0:03:03.320
<v Speaker 1>the two lines of railroads converged. So as an example,

0:03:03.880 --> 0:03:08.639
<v Speaker 1>Union Pacific would build winding paths instead of a straight line.

0:03:08.800 --> 0:03:11.799
<v Speaker 1>Why because it meant that they actually increased the amount

0:03:11.800 --> 0:03:14.760
<v Speaker 1>of mileage of track they were laying down. They were

0:03:14.840 --> 0:03:17.280
<v Speaker 1>maximizing the amount of money and land they were getting

0:03:17.320 --> 0:03:20.720
<v Speaker 1>from the government by making the path longer than it

0:03:20.840 --> 0:03:24.600
<v Speaker 1>needed to be. It was much more lengthy than a

0:03:24.639 --> 0:03:30.079
<v Speaker 1>straight pathway. They also used cheaper materials than they may

0:03:30.200 --> 0:03:34.080
<v Speaker 1>have Well then they should have. Really they were using

0:03:34.080 --> 0:03:37.920
<v Speaker 1>wrought iron for the rails, which was fairly brittle, so

0:03:38.120 --> 0:03:40.200
<v Speaker 1>that was a problem. It would need to be replaced

0:03:40.200 --> 0:03:46.560
<v Speaker 1>before too long. And they were also using very cheap wood,

0:03:47.000 --> 0:03:51.680
<v Speaker 1>particularly because you know they were starting UH in Nebraska,

0:03:52.040 --> 0:03:54.920
<v Speaker 1>so they didn't have access to a lot of wood.

0:03:54.960 --> 0:03:58.000
<v Speaker 1>Nebraska has a lot of planes, so they were using

0:03:58.040 --> 0:04:00.800
<v Speaker 1>stuff like cotton wood, which was fairly brittle, and they

0:04:00.840 --> 0:04:03.120
<v Speaker 1>were using that for their railroad ties. Those are the

0:04:03.200 --> 0:04:06.720
<v Speaker 1>planks that connect the two sets of rails together and

0:04:06.800 --> 0:04:10.720
<v Speaker 1>keeps some space the right way. Uh. They also outsourced

0:04:10.720 --> 0:04:13.760
<v Speaker 1>a lot of the work for getting those railroad ties

0:04:13.880 --> 0:04:18.760
<v Speaker 1>to others in the Nebraska area, and those enterprising individuals

0:04:19.120 --> 0:04:23.520
<v Speaker 1>would take axes in hand, they'd have dollar signs in

0:04:23.560 --> 0:04:27.120
<v Speaker 1>their eyes, and they started hacking down all the trees,

0:04:27.200 --> 0:04:30.760
<v Speaker 1>even if those trees were on private property. In fact,

0:04:30.760 --> 0:04:33.240
<v Speaker 1>it got to a point where they were making claims

0:04:33.320 --> 0:04:36.760
<v Speaker 1>that farmers living in Nebraska didn't have a right to

0:04:36.800 --> 0:04:40.400
<v Speaker 1>claim private property because it had not been fully ratified

0:04:40.520 --> 0:04:44.160
<v Speaker 1>by the government. Yet the folks who are living on

0:04:44.200 --> 0:04:48.520
<v Speaker 1>that property begged to disagree, sometimes for the use of force.

0:04:48.600 --> 0:04:52.680
<v Speaker 1>They would actually fire shots at folks who were coming

0:04:52.680 --> 0:04:56.200
<v Speaker 1>into the land to cut down trees. And eventually even

0:04:56.440 --> 0:04:59.440
<v Speaker 1>Union Pacific said, all right, this, this might be going

0:04:59.480 --> 0:05:02.799
<v Speaker 1>a bit too far. Let's re evaluate how we're doing

0:05:02.920 --> 0:05:07.760
<v Speaker 1>business here. So both companies faced dangers exacerbated by their

0:05:07.800 --> 0:05:11.239
<v Speaker 1>willingness to cut corners to make more money, and both

0:05:11.279 --> 0:05:16.640
<v Speaker 1>were plagued by attacks from Native American tribes. Union Pacific

0:05:16.920 --> 0:05:22.120
<v Speaker 1>often would attempt to fight these attacks off their trains

0:05:22.160 --> 0:05:25.280
<v Speaker 1>that they would use to move along as the track

0:05:25.400 --> 0:05:30.440
<v Speaker 1>was being built were loaded with rifles. Meanwhile, Central Pacific's

0:05:30.440 --> 0:05:34.799
<v Speaker 1>workforce UH they were They were often joined by Native

0:05:34.800 --> 0:05:39.839
<v Speaker 1>Americans because Central Pacific started paying off tribes and having

0:05:39.880 --> 0:05:45.080
<v Speaker 1>them join the workforce. UH. Speaking of workforces, both Union

0:05:45.120 --> 0:05:49.400
<v Speaker 1>and Central used cheap labor. Central Pacifics workforce was primarily

0:05:49.520 --> 0:05:54.320
<v Speaker 1>Chinese augmented by some Native American workers, and Union Pacific

0:05:54.360 --> 0:05:58.240
<v Speaker 1>had hired on Irish laborers who were treated awfully at

0:05:58.279 --> 0:06:02.919
<v Speaker 1>that time, so both groups were even calling them second

0:06:02.960 --> 0:06:07.440
<v Speaker 1>class citizens as being generous. They were treated poorly. Central

0:06:07.440 --> 0:06:11.000
<v Speaker 1>Pacific suffered more losses to their workforce due to accidents

0:06:11.080 --> 0:06:14.640
<v Speaker 1>during the construction figures very not a lot of people

0:06:14.680 --> 0:06:18.599
<v Speaker 1>were particularly concerned about keeping an accurate count of the

0:06:18.680 --> 0:06:22.800
<v Speaker 1>number of deaths from injury, but estimations range from five

0:06:22.880 --> 0:06:27.600
<v Speaker 1>hundred to a thousand employees UH died while trying to

0:06:27.640 --> 0:06:31.680
<v Speaker 1>construct the railroad. Union Pacific they lost more employees to

0:06:31.800 --> 0:06:36.200
<v Speaker 1>disease and murder than they did to accidents. It turns

0:06:36.200 --> 0:06:39.920
<v Speaker 1>out they would stop in a lot of towns. Often

0:06:40.000 --> 0:06:42.840
<v Speaker 1>they would refer to them as the hell on Wheels

0:06:42.920 --> 0:06:50.040
<v Speaker 1>towns where there various workforce members were encountering problems with

0:06:50.520 --> 0:06:54.720
<v Speaker 1>prostitutes or violent criminals, and so a lot of them

0:06:55.240 --> 0:06:57.640
<v Speaker 1>didn't make it. In fact, I think I read one

0:06:57.760 --> 0:07:01.200
<v Speaker 1>estimation that said there was a ratio afford to one

0:07:01.600 --> 0:07:06.600
<v Speaker 1>Union Pacific employees who died from murder to accidents. So

0:07:06.760 --> 0:07:09.560
<v Speaker 1>for everyone who died from an accident, four, we're dying

0:07:09.600 --> 0:07:13.640
<v Speaker 1>from being murdered. So awful awful times. Even when the

0:07:13.680 --> 0:07:17.360
<v Speaker 1>two railroads were getting closer together, the two companies were

0:07:17.400 --> 0:07:20.360
<v Speaker 1>engaged in shady dealings and didn't worry so much about

0:07:20.400 --> 0:07:23.200
<v Speaker 1>the tracks actually meeting up properly, which was the whole

0:07:23.240 --> 0:07:26.520
<v Speaker 1>point of this enterprise in the first place. So the

0:07:26.520 --> 0:07:29.520
<v Speaker 1>two companies were still looking at ways to maximize the

0:07:29.520 --> 0:07:31.680
<v Speaker 1>amount of money and land they could get, rather than

0:07:31.880 --> 0:07:35.200
<v Speaker 1>completing the job as was assigned. And it was only

0:07:35.240 --> 0:07:37.560
<v Speaker 1>when the US government really got involved and made it

0:07:37.600 --> 0:07:39.920
<v Speaker 1>clear that the railroads were going to have to shape

0:07:39.960 --> 0:07:43.200
<v Speaker 1>up that they reached an agreement that Promontory Point in

0:07:43.360 --> 0:07:48.400
<v Speaker 1>Utah was the spot where the two railroads would finally connect. Now,

0:07:48.440 --> 0:07:52.280
<v Speaker 1>by then, both companies had spent huge amounts of money

0:07:52.520 --> 0:07:55.760
<v Speaker 1>and more than a thousand lives had been lost, And

0:07:55.840 --> 0:07:58.960
<v Speaker 1>if you want to look at how much track was

0:07:59.040 --> 0:08:03.600
<v Speaker 1>laid technically Union Pacific one because they had laid more track.

0:08:04.200 --> 0:08:06.200
<v Speaker 1>But the cost of both companies, not to mention the

0:08:06.200 --> 0:08:09.640
<v Speaker 1>cost to everyone else involved in this, whether it was

0:08:09.680 --> 0:08:13.080
<v Speaker 1>the land that it moved through or the people working

0:08:13.120 --> 0:08:16.480
<v Speaker 1>for the companies. It really makes this particular rivalry come

0:08:16.480 --> 0:08:21.520
<v Speaker 1>out as a draw, and not a pleasant one at that. Now,

0:08:21.560 --> 0:08:24.560
<v Speaker 1>the next big rivalry I want to talk about has

0:08:24.600 --> 0:08:27.840
<v Speaker 1>want I mentioned on the show several times before, and

0:08:27.880 --> 0:08:33.160
<v Speaker 1>it's Thomas Edison versus George Westinghouse. Now you might have

0:08:33.160 --> 0:08:35.480
<v Speaker 1>thought I was going to say Nicola Tesla there for

0:08:35.559 --> 0:08:39.240
<v Speaker 1>a second, but honest, honestly, really Tesla. He was a

0:08:39.280 --> 0:08:43.200
<v Speaker 1>brilliant engineer. He was also a brilliant self promoter. He

0:08:43.320 --> 0:08:45.720
<v Speaker 1>was a rock star of his day. But he was

0:08:45.800 --> 0:08:52.320
<v Speaker 1>not a very good businessman. So Edison and Westinghouse were

0:08:52.320 --> 0:08:55.840
<v Speaker 1>the powerhouses behind the two enormous companies battling to supply

0:08:55.880 --> 0:08:58.960
<v Speaker 1>electric power to the United States. So it's really George

0:08:59.000 --> 0:09:02.880
<v Speaker 1>Westinghouse who was the other entity in opposition to Thomas Edison.

0:09:02.960 --> 0:09:06.199
<v Speaker 1>Nicola Tesla played a very important role. But if you're

0:09:06.240 --> 0:09:07.920
<v Speaker 1>looking at the War of the currents, you really should

0:09:07.920 --> 0:09:12.000
<v Speaker 1>say Edison versus Westinghouse, not Edison versus Tesla. Now, this

0:09:12.080 --> 0:09:14.720
<v Speaker 1>war of the currents took place just a couple of

0:09:14.760 --> 0:09:18.920
<v Speaker 1>decades after the railroad Shenanigans I just talked about. This

0:09:19.000 --> 0:09:21.920
<v Speaker 1>would be in the eighteen eighties when Thomas Hasen was

0:09:22.000 --> 0:09:26.120
<v Speaker 1>looking to land an incredibly lucrative deal with the United

0:09:26.160 --> 0:09:29.439
<v Speaker 1>States to build power stations that would supply electricity to

0:09:29.520 --> 0:09:33.560
<v Speaker 1>homes and businesses through direct current. Now, essentially Edison would

0:09:33.559 --> 0:09:35.240
<v Speaker 1>just have to provide the patents and then he could

0:09:35.280 --> 0:09:40.040
<v Speaker 1>rake in royalties for years. He would become insanely wealthy

0:09:40.160 --> 0:09:43.520
<v Speaker 1>if he could land this deal. But there was a problem.

0:09:43.600 --> 0:09:46.120
<v Speaker 1>He was dead set on using that direct current as

0:09:46.160 --> 0:09:49.640
<v Speaker 1>a means of transmitting electricity, and that had limitations. Now,

0:09:49.760 --> 0:09:52.400
<v Speaker 1>there are a lot of advantages to using direct current.

0:09:53.400 --> 0:09:57.679
<v Speaker 1>Most of our electronics use direct current to operate. Anything

0:09:57.800 --> 0:10:00.719
<v Speaker 1>that uses a battery uses direct current. Most of our

0:10:01.640 --> 0:10:03.559
<v Speaker 1>most of the things we rely on use direct current.

0:10:03.600 --> 0:10:08.200
<v Speaker 1>There's usually a device that converts alternating current to direct

0:10:08.200 --> 0:10:11.000
<v Speaker 1>current so that we can actually use it. So if

0:10:11.040 --> 0:10:14.120
<v Speaker 1>we had direct current going straight into our homes, we

0:10:14.160 --> 0:10:19.240
<v Speaker 1>wouldn't need those additional converters and everything would be more efficient.

0:10:20.040 --> 0:10:23.280
<v Speaker 1>It's also a really simple way to generate electricity, but

0:10:23.440 --> 0:10:27.160
<v Speaker 1>they're big drawbacks, and the biggest one is that transmitting

0:10:27.440 --> 0:10:30.880
<v Speaker 1>DC power over distance isn't easy. You lose energy the

0:10:30.920 --> 0:10:33.679
<v Speaker 1>further away from the power source you are, so a

0:10:33.800 --> 0:10:36.800
<v Speaker 1>direct current, you want the load, that is the thing

0:10:36.880 --> 0:10:40.040
<v Speaker 1>that electricity is going to power, to be very close

0:10:40.120 --> 0:10:42.800
<v Speaker 1>to the source. The further away from the source it is,

0:10:42.840 --> 0:10:45.200
<v Speaker 1>the less energy is actually reaching the load, and the

0:10:45.280 --> 0:10:47.800
<v Speaker 1>less effective it is. So in other words, you would

0:10:47.800 --> 0:10:51.760
<v Speaker 1>have to build DC power plants, a lot more of

0:10:51.800 --> 0:10:55.840
<v Speaker 1>them and a lot closer to the loads as you

0:10:55.880 --> 0:10:58.439
<v Speaker 1>go along, and that was not a great solution for

0:10:58.520 --> 0:11:00.880
<v Speaker 1>some people, like it might be fine in an urban

0:11:01.000 --> 0:11:05.280
<v Speaker 1>environment where people are packed in very dense populations, but

0:11:05.400 --> 0:11:09.320
<v Speaker 1>in places like the suburbs or the rural areas, it

0:11:09.400 --> 0:11:12.720
<v Speaker 1>was a lot harder to justify because you couldn't build

0:11:12.720 --> 0:11:15.320
<v Speaker 1>the DC power plants as close to the homes as

0:11:15.360 --> 0:11:19.960
<v Speaker 1>needed to be. So Edison started looking into ways of

0:11:20.000 --> 0:11:23.920
<v Speaker 1>perhaps boosting DC power transmission. One of the people he

0:11:23.960 --> 0:11:28.560
<v Speaker 1>consulted with was Nicola Tesla, and Tesla had recommended that

0:11:28.679 --> 0:11:33.280
<v Speaker 1>Edison abandoned direct current or transmission and switched to alternating

0:11:33.320 --> 0:11:37.719
<v Speaker 1>current or a C electricity instead. Now, one thing you've

0:11:37.720 --> 0:11:40.760
<v Speaker 1>got to make clear, and I've said this before, it's

0:11:40.800 --> 0:11:42.920
<v Speaker 1>one of those things that I think a lot of

0:11:42.920 --> 0:11:46.680
<v Speaker 1>people are mistaken about. Tesla did not invent the idea

0:11:46.720 --> 0:11:50.480
<v Speaker 1>of alternating current. He's often given that credit, but that

0:11:50.600 --> 0:11:53.640
<v Speaker 1>is just not true. Alternating current had already been used

0:11:53.640 --> 0:11:56.679
<v Speaker 1>when Tesla was just a kid. He a c had

0:11:56.720 --> 0:12:00.760
<v Speaker 1>existed before Tesla was really born. Didn't start getting widely

0:12:00.880 --> 0:12:03.960
<v Speaker 1>used in Europe until Tesla was a child. But at

0:12:04.000 --> 0:12:07.959
<v Speaker 1>any rate, there were already pre existing alternating current systems

0:12:08.000 --> 0:12:12.839
<v Speaker 1>that Tesla could witness and understand. Now, I don't want

0:12:12.840 --> 0:12:15.440
<v Speaker 1>to take too much away from Tesla, because he did

0:12:15.480 --> 0:12:19.199
<v Speaker 1>have brilliant ideas on how to make alternating current more

0:12:19.200 --> 0:12:24.720
<v Speaker 1>efficient and practical. He actually improved the process dramatically so

0:12:24.920 --> 0:12:28.440
<v Speaker 1>it could be an effective means of transmitting power. It's

0:12:28.440 --> 0:12:32.320
<v Speaker 1>just the principle itself had already existed before Tesla rose

0:12:32.360 --> 0:12:38.160
<v Speaker 1>to prominence. Now, Edison didn't see the benefit of alternating current.

0:12:38.200 --> 0:12:41.360
<v Speaker 1>He dismissed the idea, so Tesla would end up leaving

0:12:41.480 --> 0:12:45.400
<v Speaker 1>Edison's company and try to raise money for his own operation,

0:12:45.480 --> 0:12:47.960
<v Speaker 1>even going so far as to dig ditches for the

0:12:48.080 --> 0:12:53.400
<v Speaker 1>Edison company to raise money for his own company. Now

0:12:53.440 --> 0:12:56.400
<v Speaker 1>we need to talk about George Westinghouse. He was the

0:12:56.440 --> 0:12:59.840
<v Speaker 1>founder of the Westinghouse Electric and Manufacturing Company, and he's

0:13:00.000 --> 0:13:02.520
<v Speaker 1>saw the value of alternating current. He thought that was

0:13:02.559 --> 0:13:07.280
<v Speaker 1>the future, so he bought Tesla's patents. Now Edison suddenly

0:13:07.360 --> 0:13:11.880
<v Speaker 1>took notice because while Tesla he thought was kind of

0:13:11.920 --> 0:13:14.960
<v Speaker 1>a wild, crazy idea man who wasn't a real threat,

0:13:15.520 --> 0:13:20.040
<v Speaker 1>Westinghouse had influence and a lot of money. So now

0:13:20.240 --> 0:13:24.680
<v Speaker 1>Edison actually had a legitimate threat, a legitimate competitor. Tesla,

0:13:24.760 --> 0:13:27.680
<v Speaker 1>while brilliant, wasn't really much of a threat to Edison.

0:13:27.920 --> 0:13:30.600
<v Speaker 1>He couldn't do much on his own. Westinghouse was a

0:13:30.600 --> 0:13:33.719
<v Speaker 1>different story, and Westinghouse was able to secure rights to

0:13:33.760 --> 0:13:37.000
<v Speaker 1>supply power to areas that Edison's power stations couldn't reach,

0:13:37.080 --> 0:13:41.400
<v Speaker 1>like those rural and suburban areas. Westinghouse also started making

0:13:41.440 --> 0:13:45.400
<v Speaker 1>some headway into urban markets, mostly by selling electricity at

0:13:45.400 --> 0:13:50.600
<v Speaker 1>a loss to undercut Edison. So Westinghouse wasn't above doing some,

0:13:51.600 --> 0:13:55.680
<v Speaker 1>you know, some potentially harmful business practices in order to

0:13:56.200 --> 0:14:01.680
<v Speaker 1>eliminate the competition. Edison also not shy about competition. He

0:14:01.760 --> 0:14:04.040
<v Speaker 1>thrived on it. His response was to create a pr

0:14:04.120 --> 0:14:08.720
<v Speaker 1>campaign that claimed a c power was inherently deadly because

0:14:09.440 --> 0:14:12.800
<v Speaker 1>it required high voltage running through the wires. That's how

0:14:12.840 --> 0:14:16.520
<v Speaker 1>alternating current is able to get much better transmission than

0:14:16.600 --> 0:14:20.600
<v Speaker 1>direct current. With alternating current, used transformers to step up

0:14:20.640 --> 0:14:23.120
<v Speaker 1>the voltage until you get to these very high levels

0:14:23.480 --> 0:14:26.800
<v Speaker 1>to run through cable over great distances, and then use

0:14:26.880 --> 0:14:29.680
<v Speaker 1>other transformers to step down the voltage to deliver the

0:14:29.720 --> 0:14:34.600
<v Speaker 1>electricity to houses. And Edison was convinced that this alternating current,

0:14:34.640 --> 0:14:38.320
<v Speaker 1>this high voltage was absolutely deadly and if it were

0:14:38.360 --> 0:14:43.360
<v Speaker 1>put in widespread use, it would cause deaths by electrocution

0:14:43.640 --> 0:14:47.480
<v Speaker 1>across the United States. I assume he believed that. He

0:14:47.560 --> 0:14:50.520
<v Speaker 1>certainly acted as if he did uh, and he was

0:14:50.600 --> 0:14:57.320
<v Speaker 1>inspired to really push that idea. Now something happened that

0:14:57.480 --> 0:14:59.920
<v Speaker 1>was a little bit against more than a little bit,

0:15:00.120 --> 0:15:03.480
<v Speaker 1>very much against Edison's principles. But I think it says

0:15:03.520 --> 0:15:07.000
<v Speaker 1>a lot about his character based upon what he did.

0:15:07.200 --> 0:15:10.360
<v Speaker 1>A dentist actually came up to him and had proposed

0:15:10.400 --> 0:15:14.800
<v Speaker 1>the idea of using electricity as a means of execution,

0:15:15.440 --> 0:15:19.880
<v Speaker 1>using electrocution to kill criminals. He thought that it could

0:15:19.880 --> 0:15:23.360
<v Speaker 1>be a faster and more humane way of putting someone

0:15:23.400 --> 0:15:27.240
<v Speaker 1>to death than the other methods of the era. Now,

0:15:27.400 --> 0:15:32.440
<v Speaker 1>Edison philosophically opposed the death penalty. He was not in

0:15:32.520 --> 0:15:36.720
<v Speaker 1>favor of it, but he also saw in this request

0:15:36.760 --> 0:15:43.360
<v Speaker 1>the possibility of associating Westinghouses alternating current power with electrocution,

0:15:44.160 --> 0:15:49.680
<v Speaker 1>and that led to Edison really pushing this idea, ultimately

0:15:50.680 --> 0:15:55.320
<v Speaker 1>leading to demonstrations public demonstrations in which Edison would electrocute

0:15:55.360 --> 0:15:59.600
<v Speaker 1>various animals, starting off with stray dogs. He would pay

0:15:59.760 --> 0:16:02.720
<v Speaker 1>to have stray dogs rounded up and then electrocute them

0:16:02.720 --> 0:16:07.400
<v Speaker 1>and to demonstrate that alternating current was deadly. Ultimately, the

0:16:07.680 --> 0:16:11.720
<v Speaker 1>big one that everyone remembers is that Edison used the

0:16:11.840 --> 0:16:15.360
<v Speaker 1>alternating current to put six thousand volts into an elephant,

0:16:15.400 --> 0:16:19.960
<v Speaker 1>electrocuting an elephant to death. Um it was an elephant

0:16:20.040 --> 0:16:25.680
<v Speaker 1>that had previously killed three different people, Although the treatment

0:16:25.720 --> 0:16:27.960
<v Speaker 1>of the elephant was a large factor in that, I

0:16:27.960 --> 0:16:31.360
<v Speaker 1>would imagine at any rate, Edison thought of this as

0:16:31.400 --> 0:16:34.600
<v Speaker 1>being completely justifiable, both for the means of putting his

0:16:34.600 --> 0:16:37.560
<v Speaker 1>competitor out of business and to end what he viewed

0:16:37.640 --> 0:16:42.160
<v Speaker 1>as a dangerous technology. Now, Edison even funded the design

0:16:42.200 --> 0:16:45.360
<v Speaker 1>of an electric chair, but he did so behind the scenes,

0:16:45.840 --> 0:16:50.000
<v Speaker 1>so he essentially paid off the inventor, Harold Brown was

0:16:50.360 --> 0:16:55.040
<v Speaker 1>given the task to design an electric chair, and Edison

0:16:55.120 --> 0:16:59.000
<v Speaker 1>was paying Harold Brown to use alternating current in that design.

0:17:00.120 --> 0:17:02.800
<v Speaker 1>So when the murderer, William Kimmler was scheduled to be

0:17:02.840 --> 0:17:05.400
<v Speaker 1>the first criminal to be executed by the electric chair,

0:17:06.000 --> 0:17:12.160
<v Speaker 1>Edison tried to popularize the term westinghoused for electrocution, as

0:17:12.200 --> 0:17:18.080
<v Speaker 1>in Kimmler was to be westinghoused, not just executed by electricity.

0:17:18.960 --> 0:17:23.520
<v Speaker 1>So again pretty negative pr campaign. By the way, that

0:17:23.560 --> 0:17:27.600
<v Speaker 1>execution did not go so well. Kimmler was strapped into

0:17:27.600 --> 0:17:33.360
<v Speaker 1>the chair, the switch was thrown, and Kimdler he tensed up.

0:17:33.840 --> 0:17:36.600
<v Speaker 1>People said that they saw him grip the sides of

0:17:36.600 --> 0:17:40.399
<v Speaker 1>the chair so hard that his hands began to bleed um.

0:17:40.440 --> 0:17:45.880
<v Speaker 1>He was convulsing when the A C dynamo essentially ran

0:17:45.920 --> 0:17:49.040
<v Speaker 1>off juice when they turned the switch off. Uh. They

0:17:49.040 --> 0:17:52.479
<v Speaker 1>were raided to pronounce Kimler dead when he suddenly started

0:17:52.520 --> 0:17:57.280
<v Speaker 1>breathing again, which horrified many of the witnesses. There were

0:17:57.320 --> 0:18:02.200
<v Speaker 1>reports of people fainting or being sick because this supposedly

0:18:02.359 --> 0:18:07.280
<v Speaker 1>humane means of putting someone to death had just dramatically

0:18:08.680 --> 0:18:14.040
<v Speaker 1>had this this reaction of convulsions, and now the prisoner

0:18:14.160 --> 0:18:18.359
<v Speaker 1>was breathing again, not conscious, but was breathing. Meanwhile, the

0:18:18.400 --> 0:18:22.280
<v Speaker 1>A C dynamo needed to be charged again in order

0:18:22.359 --> 0:18:25.840
<v Speaker 1>for it to deliver another shock. So it took some time,

0:18:25.880 --> 0:18:28.960
<v Speaker 1>and it led some people to fear that Kindler would

0:18:29.119 --> 0:18:33.640
<v Speaker 1>regain consciousness, but they were able to deliver a second

0:18:33.800 --> 0:18:39.040
<v Speaker 1>fatal shock uh and actually complete the execution by electrocution.

0:18:39.080 --> 0:18:44.440
<v Speaker 1>Westinghouse was absolutely horrified by the whole ordeal and said

0:18:44.520 --> 0:18:49.960
<v Speaker 1>that the demonstration showed that electrocution is not a humane

0:18:50.280 --> 0:18:54.080
<v Speaker 1>method humane method of execution, and proclaimed there would never

0:18:54.119 --> 0:18:58.600
<v Speaker 1>again be an execution by electrocution. Now, all of this

0:18:58.760 --> 0:19:04.320
<v Speaker 1>grim theater ended up being unnecessary. Edison's efforts were all

0:19:04.440 --> 0:19:08.960
<v Speaker 1>for not because Westinghouse secured the rights supply electricity to

0:19:09.000 --> 0:19:14.920
<v Speaker 1>the eight Chicago World's Fair. The fair allowed Westinghouse an

0:19:14.920 --> 0:19:19.280
<v Speaker 1>opportunity to generate a huge amount of positive publicity for

0:19:19.320 --> 0:19:23.400
<v Speaker 1>the Westinghouse company and for alternating current, and the transmission

0:19:23.400 --> 0:19:28.320
<v Speaker 1>method was secure, so Westinghouse one out in the short run. Anyway,

0:19:29.240 --> 0:19:33.320
<v Speaker 1>Eventually Edison's company would win out and Westinghouse would kind

0:19:33.320 --> 0:19:38.560
<v Speaker 1>of fade into obscurity, but the actual rivalry during their lifetimes.

0:19:38.800 --> 0:19:42.119
<v Speaker 1>Westinghouse was the clear winner of that one. Alright. So

0:19:42.160 --> 0:19:45.560
<v Speaker 1>those are two classic rivalries from ages past. Now we're

0:19:45.560 --> 0:19:48.280
<v Speaker 1>going to jump forward about a century to look at

0:19:48.280 --> 0:19:52.320
<v Speaker 1>the next one, because, uh, I mean, there are tons

0:19:52.320 --> 0:19:54.199
<v Speaker 1>of different rivalries I could focus on, but some of

0:19:54.240 --> 0:19:55.960
<v Speaker 1>these are really fun and some of them are so

0:19:56.160 --> 0:19:59.800
<v Speaker 1>are very illustrative of how far people are willing to

0:19:59.840 --> 0:20:04.120
<v Speaker 1>go in order to get their ideas across. So that's next.

0:20:04.160 --> 0:20:07.159
<v Speaker 1>One I want to talk about is Motorola versus a

0:20:07.280 --> 0:20:09.760
<v Speaker 1>T and T in the mobile phone wars. And this

0:20:09.880 --> 0:20:12.679
<v Speaker 1>was in the late nineteen sixties and early nineteen seventies

0:20:13.119 --> 0:20:15.720
<v Speaker 1>when a T and T S research and development arm

0:20:15.880 --> 0:20:18.480
<v Speaker 1>called Bell Labs. We've talked about Bell Labs on this

0:20:18.560 --> 0:20:21.880
<v Speaker 1>show many times. Bell Labs was working on a new

0:20:21.880 --> 0:20:25.520
<v Speaker 1>way to make and receive phone calls, uh, and it

0:20:25.640 --> 0:20:30.000
<v Speaker 1>was a cellular service. It was using a cell methodology

0:20:30.080 --> 0:20:33.720
<v Speaker 1>to transfer phones from one cell to the next to

0:20:33.800 --> 0:20:36.800
<v Speaker 1>allow a continuous phone call whenever a phone was in motion,

0:20:37.840 --> 0:20:42.440
<v Speaker 1>and a T and T S aim was to create

0:20:42.560 --> 0:20:46.200
<v Speaker 1>this technology specifically for car phones. That was really the

0:20:46.240 --> 0:20:48.800
<v Speaker 1>application they were looking at. They weren't thinking about mobile

0:20:48.840 --> 0:20:51.760
<v Speaker 1>phones but car phones. So I guess you could argue

0:20:51.760 --> 0:20:53.960
<v Speaker 1>that car phones are mobile, but you couldn't take them

0:20:53.960 --> 0:20:56.159
<v Speaker 1>out of the car. They would just be, you know,

0:20:56.280 --> 0:21:00.200
<v Speaker 1>built into the car itself. Another company thought there could

0:21:00.240 --> 0:21:04.359
<v Speaker 1>be a different use personal mobile phones, things that you

0:21:04.359 --> 0:21:06.840
<v Speaker 1>could actually carry with you, they wouldn't be stuck in

0:21:06.880 --> 0:21:11.160
<v Speaker 1>the car, and that company was Motorola. So Motorola gave

0:21:11.200 --> 0:21:14.600
<v Speaker 1>the project of developing a truly mobile phone to Martin Cooper,

0:21:14.880 --> 0:21:17.320
<v Speaker 1>and Cooper and his team got to work in nineteen

0:21:17.400 --> 0:21:20.000
<v Speaker 1>seventy two on developing a phone that could be carried

0:21:20.040 --> 0:21:23.320
<v Speaker 1>on a person and one that didn't require any sort

0:21:23.359 --> 0:21:26.680
<v Speaker 1>of wires connected to a base station, so it would

0:21:26.720 --> 0:21:31.679
<v Speaker 1>be another cell phone type of phone. The phone that

0:21:31.720 --> 0:21:35.719
<v Speaker 1>they designed was officially named the Dina Tack d Y

0:21:36.000 --> 0:21:42.760
<v Speaker 1>in A T A C, and inside the Motorola group

0:21:42.880 --> 0:21:45.479
<v Speaker 1>they referred to it as a shoe phone because of

0:21:45.520 --> 0:21:47.359
<v Speaker 1>the shape of the phone. It was a big brick

0:21:47.400 --> 0:21:50.200
<v Speaker 1>of a thing that looked kind of like the shape

0:21:50.240 --> 0:21:53.040
<v Speaker 1>of a shoe. In nineteen seventy three, the team was

0:21:53.080 --> 0:21:55.920
<v Speaker 1>ready to unveil the project and perform a public demonstration,

0:21:56.080 --> 0:22:00.439
<v Speaker 1>so Cooper had the perfect idea to do this. His

0:22:00.480 --> 0:22:03.840
<v Speaker 1>team installed a cell transmitter on a New York City building.

0:22:03.960 --> 0:22:06.960
<v Speaker 1>They got permission to attach a transmitter to a tower,

0:22:08.000 --> 0:22:13.159
<v Speaker 1>and on April third, Ninete Martin Cooper grabbed the phone.

0:22:13.760 --> 0:22:18.000
<v Speaker 1>It's weighed about two pounds, and took that out to

0:22:18.119 --> 0:22:21.159
<v Speaker 1>the streets of New York City and he used that

0:22:21.200 --> 0:22:25.399
<v Speaker 1>phone to call a person named Joel Ingle. So who

0:22:25.520 --> 0:22:29.800
<v Speaker 1>was Joel Lingle? He was an engineer who worked at

0:22:29.880 --> 0:22:33.320
<v Speaker 1>Bell Labs. So essentially Ingle was a T and T

0:22:33.600 --> 0:22:37.840
<v Speaker 1>S counterpart to motor Rola's Martin Cooper. So Cooper essentially

0:22:37.880 --> 0:22:42.679
<v Speaker 1>calls his his counterpart and to his competitor, and he

0:22:42.840 --> 0:22:46.000
<v Speaker 1>rather cheekily needled Ingle with the reveal that he was

0:22:46.080 --> 0:22:49.159
<v Speaker 1>being called on a mobile phone that wasn't a car phone,

0:22:49.840 --> 0:22:52.040
<v Speaker 1>and then Cooper went on his jolly little way to

0:22:52.080 --> 0:22:56.439
<v Speaker 1>hold a press conference about the developing technology. Now, would

0:22:56.520 --> 0:22:59.600
<v Speaker 1>mobile phones be limited to cars if it weren't for

0:22:59.680 --> 0:23:04.639
<v Speaker 1>motor Rolla and Martin Cooper. Probably not, And even Motorola's

0:23:04.640 --> 0:23:07.440
<v Speaker 1>invention wouldn't be ready for consumers for another ten years

0:23:07.520 --> 0:23:10.200
<v Speaker 1>or so. But the rivalry was a really fun one,

0:23:10.240 --> 0:23:14.719
<v Speaker 1>so I decided I had to include it. In this episode, Okay,

0:23:14.760 --> 0:23:17.520
<v Speaker 1>we've got to talk about a little company called Apple.

0:23:18.280 --> 0:23:21.399
<v Speaker 1>Apple has had some of the most famous rivalries in

0:23:21.520 --> 0:23:26.399
<v Speaker 1>technology with lots of different companies, in fact, largely because

0:23:26.480 --> 0:23:29.080
<v Speaker 1>Apple is involved with lots of different types of tech.

0:23:29.400 --> 0:23:32.159
<v Speaker 1>So it's not as simple as Apple versus Microsoft, or

0:23:32.200 --> 0:23:34.720
<v Speaker 1>even Apple versus IBM, but both will play a part.

0:23:35.000 --> 0:23:36.520
<v Speaker 1>So I'm gonna give a rundown on some of the

0:23:36.520 --> 0:23:40.800
<v Speaker 1>biggest rivalries involving Apple, including an internal rivalry within the

0:23:40.840 --> 0:23:43.520
<v Speaker 1>company itself. Just keep in mind that a lot of

0:23:43.560 --> 0:23:46.800
<v Speaker 1>these rivalries overlap each other, so it's not like one

0:23:46.880 --> 0:23:49.320
<v Speaker 1>began and ended and then another one began and ended.

0:23:50.200 --> 0:23:52.560
<v Speaker 1>But the first one we need to look at is

0:23:52.640 --> 0:23:56.920
<v Speaker 1>Apple versus IBM. So both companies were aiming to dominate

0:23:56.960 --> 0:24:00.280
<v Speaker 1>the personal computer market. Apple had an early success. They

0:24:00.280 --> 0:24:03.120
<v Speaker 1>had really hit the ground running with the Apple too.

0:24:03.160 --> 0:24:06.960
<v Speaker 1>It was incredibly popular for its time. But IBM was

0:24:07.000 --> 0:24:10.920
<v Speaker 1>a huge company with nearly a century of history behind it,

0:24:11.400 --> 0:24:14.359
<v Speaker 1>and IBM had been building computers for enterprises and felt

0:24:14.359 --> 0:24:17.760
<v Speaker 1>the PC market was the next big thing. So as

0:24:17.800 --> 0:24:22.400
<v Speaker 1>the IBM PC debuted, Apple had to strike back. So

0:24:23.200 --> 0:24:27.520
<v Speaker 1>famous Apple at ran during the Super Bowl and it

0:24:27.600 --> 0:24:31.760
<v Speaker 1>portrayed IBM as the evil Empire. It was sort of Orwellian,

0:24:32.000 --> 0:24:37.080
<v Speaker 1>very faceless, and everyone is just a number, a cog

0:24:37.119 --> 0:24:41.080
<v Speaker 1>in a machine, and the Macintosh computer was positioned to

0:24:41.119 --> 0:24:44.159
<v Speaker 1>be the machine for people wishing to maintain their individuality

0:24:44.280 --> 0:24:47.600
<v Speaker 1>rather than to become a clone. Jobs himself had said

0:24:47.640 --> 0:24:50.840
<v Speaker 1>that if for some reason we make some big mistake

0:24:50.880 --> 0:24:54.160
<v Speaker 1>and IBM wins, my personal feeling is that we are

0:24:54.240 --> 0:24:58.280
<v Speaker 1>going to enter a computer dark ages. For about twenty years,

0:24:59.280 --> 0:25:02.880
<v Speaker 1>shots were five aired um. IBM fought back by employing

0:25:02.920 --> 0:25:05.679
<v Speaker 1>a former ally of Apple. And that brings us to

0:25:05.800 --> 0:25:10.000
<v Speaker 1>the second big rivalry in Apple's history. And we're talking

0:25:10.040 --> 0:25:14.320
<v Speaker 1>about Apple and Microsoft, and this one is a doozy.

0:25:14.400 --> 0:25:18.520
<v Speaker 1>So the two companies shared a lot of similarities. Microsoft

0:25:18.560 --> 0:25:23.479
<v Speaker 1>was founded on April fourth, nineteen seventy Apple was founded

0:25:23.520 --> 0:25:29.960
<v Speaker 1>on April one, nineteen seventy six, so almost a year later,

0:25:30.320 --> 0:25:33.520
<v Speaker 1>not quite, just barely shy of a year later. So

0:25:33.640 --> 0:25:40.840
<v Speaker 1>Microsoft is just a hair under a year older than Apple. Meanwhile,

0:25:41.119 --> 0:25:43.520
<v Speaker 1>two of the co founders, you know, Bill Gates for

0:25:43.600 --> 0:25:47.359
<v Speaker 1>Microsoft and Steed Jobs for Apple, were very similar. Both

0:25:47.359 --> 0:25:51.679
<v Speaker 1>were college dropouts, both had big ideas. Gates's approach was

0:25:51.760 --> 0:25:55.159
<v Speaker 1>to develop software that would run on personal computers in

0:25:55.200 --> 0:26:00.639
<v Speaker 1>the future. Jobs's idea was to develop both software and hardware,

0:26:00.640 --> 0:26:03.439
<v Speaker 1>so he wanted to create the computers along with the

0:26:03.480 --> 0:26:06.720
<v Speaker 1>operating systems and software that was used on them. And

0:26:06.760 --> 0:26:09.680
<v Speaker 1>at first there wasn't a direct rivalry between the two companies.

0:26:09.680 --> 0:26:12.720
<v Speaker 1>In fact, Microsoft developed software both for the Apple to

0:26:12.840 --> 0:26:16.600
<v Speaker 1>computer and the Macintosh. But in the mid nineteen eighties,

0:26:16.640 --> 0:26:20.000
<v Speaker 1>Microsoft began to develop Windows, which is a graphical user

0:26:20.040 --> 0:26:25.440
<v Speaker 1>interface operating system. Apple and Steve Jobs in particular, felt

0:26:25.480 --> 0:26:28.679
<v Speaker 1>that Windows bore more than a passing resemblance to the

0:26:28.760 --> 0:26:33.120
<v Speaker 1>mac os, which Microsoft had access to even before the

0:26:33.200 --> 0:26:37.639
<v Speaker 1>operating system came to market. So essentially the accusation was

0:26:37.680 --> 0:26:41.560
<v Speaker 1>that Microsoft was copying Apple. This is kind of funny

0:26:41.560 --> 0:26:44.600
<v Speaker 1>to me, because Apple and itself was kind of copying Xerox.

0:26:44.680 --> 0:26:49.240
<v Speaker 1>But Apple is one of those companies that while Steve

0:26:49.320 --> 0:26:53.600
<v Speaker 1>Jobs felt that that great great minds steal, he wasn't

0:26:53.640 --> 0:26:56.720
<v Speaker 1>too happy when it was being done to him. So

0:26:56.960 --> 0:27:00.240
<v Speaker 1>Apple actually went beyond words with this bad all and

0:27:00.280 --> 0:27:04.160
<v Speaker 1>took it to the courtroom. Apple sued Microsoft or copyright infringement.

0:27:05.040 --> 0:27:08.840
<v Speaker 1>The lawsuit went for several years, but ultimately the court

0:27:08.920 --> 0:27:12.880
<v Speaker 1>decided against Apple. Apple appealed the decision. They even went

0:27:12.920 --> 0:27:14.879
<v Speaker 1>so far as to petition the U. S. Supreme Court

0:27:14.920 --> 0:27:17.760
<v Speaker 1>to hear the case, but they were denied. The Supreme

0:27:17.760 --> 0:27:20.520
<v Speaker 1>Court said no, we're not gonna listen to it, and

0:27:20.600 --> 0:27:26.639
<v Speaker 1>the matter came to arrest. Microsoft helped the PC dominate

0:27:26.680 --> 0:27:31.639
<v Speaker 1>the market over the Macintosh. So Microsoft gets involved in

0:27:31.800 --> 0:27:37.320
<v Speaker 1>IBM and IBM clones and provides this Windows, this graphical

0:27:37.440 --> 0:27:41.960
<v Speaker 1>user interface operating system and helps the PC command a

0:27:42.080 --> 0:27:44.680
<v Speaker 1>huge amount of the market share and shrinking Apple's influence

0:27:44.760 --> 0:27:47.680
<v Speaker 1>to less than ten percent of the overall market, which

0:27:47.680 --> 0:27:50.520
<v Speaker 1>is a big change. This also brings up the internal

0:27:50.600 --> 0:27:53.240
<v Speaker 1>rivalry I mentioned earlier, the one that happened in Apple.

0:27:53.359 --> 0:27:57.680
<v Speaker 1>Steve Jobs was a divisive figure. Seems like it's an

0:27:57.720 --> 0:28:01.800
<v Speaker 1>accurate thing to say he's really passionate salesman, a very

0:28:02.240 --> 0:28:06.359
<v Speaker 1>visionary person as far as product design was concerned. Um,

0:28:06.400 --> 0:28:10.600
<v Speaker 1>you know, people had have criticized Jobs by saying that

0:28:10.640 --> 0:28:13.360
<v Speaker 1>he was more of kind of a grand idea man

0:28:13.560 --> 0:28:17.080
<v Speaker 1>and relied heavily on other people to implement it. But

0:28:17.160 --> 0:28:21.520
<v Speaker 1>his success record shows that, uh that his ideas were

0:28:22.240 --> 0:28:26.119
<v Speaker 1>very popular with people. They were on track. He was

0:28:26.280 --> 0:28:29.320
<v Speaker 1>very concerned with design, and it turns out that concern

0:28:29.400 --> 0:28:32.680
<v Speaker 1>was well founded, but he was also seen as hot

0:28:32.720 --> 0:28:36.200
<v Speaker 1>headed and difficult to work with. This is true both

0:28:36.200 --> 0:28:38.440
<v Speaker 1>in the early days of Apple as well as the

0:28:38.600 --> 0:28:43.200
<v Speaker 1>second reign of Steve Jobs. So he was the founder

0:28:43.240 --> 0:28:45.680
<v Speaker 1>of the company, but he wasn't the CEO by the

0:28:45.720 --> 0:28:49.120
<v Speaker 1>mid eighties. In fact, Jobs had hired on John Scully

0:28:49.200 --> 0:28:51.959
<v Speaker 1>to fill that position in nine three, that's when Apple

0:28:52.000 --> 0:28:58.080
<v Speaker 1>became a publicly traded company. By five, after disappointing McIntosh

0:28:58.240 --> 0:29:02.040
<v Speaker 1>sales figures and complaints from Jobs as employees that Steve

0:29:02.120 --> 0:29:05.480
<v Speaker 1>Jobs was very difficult to work for, Scully consulted the

0:29:05.480 --> 0:29:09.320
<v Speaker 1>board of directors and together they decided that it was

0:29:09.400 --> 0:29:14.000
<v Speaker 1>best to remove Jobs from his leadership position. So technically

0:29:14.040 --> 0:29:16.200
<v Speaker 1>Steve Jobs still worked for Apple, but he was kind

0:29:16.240 --> 0:29:19.640
<v Speaker 1>of pushed to what was called Siberia where he had

0:29:19.760 --> 0:29:22.400
<v Speaker 1>very little influence on anything that was going on in

0:29:22.440 --> 0:29:25.600
<v Speaker 1>Apple and really had nothing much to do. So that

0:29:25.640 --> 0:29:29.920
<v Speaker 1>didn't sit well with Steve Jobs. He actually decided to quit.

0:29:30.640 --> 0:29:34.640
<v Speaker 1>So in the summer he left Apple and he formed

0:29:34.640 --> 0:29:38.360
<v Speaker 1>a new computer company called Next, and he launched a

0:29:38.400 --> 0:29:41.160
<v Speaker 1>little animation studio. You might have heard of called Pixar

0:29:41.520 --> 0:29:45.760
<v Speaker 1>during that time. Meanwhile, Apple didn't do so well without

0:29:45.920 --> 0:29:49.000
<v Speaker 1>Jobs Steve Jobs. That is, there were a series of

0:29:49.000 --> 0:29:51.600
<v Speaker 1>decisions that had kind of watered down the culture of

0:29:51.600 --> 0:29:56.320
<v Speaker 1>the company, including licensing of technology, something that Steve Jobs

0:29:56.320 --> 0:30:00.080
<v Speaker 1>never would have stood for, and the company itself was

0:30:00.080 --> 0:30:03.280
<v Speaker 1>on the verge of collapse in the ninety nineties. That

0:30:03.400 --> 0:30:06.080
<v Speaker 1>was when the board reached out back to Steve Jobs

0:30:06.120 --> 0:30:09.600
<v Speaker 1>and said please come back, originally as sort of an

0:30:09.600 --> 0:30:13.960
<v Speaker 1>interim CEO, but Jobs would of course become the permanent CEO.

0:30:14.480 --> 0:30:17.040
<v Speaker 1>So Steve Jobs agreed to come back and things began

0:30:17.080 --> 0:30:20.320
<v Speaker 1>to turn around, though not immediately. So one of Steve

0:30:20.400 --> 0:30:25.160
<v Speaker 1>jobs first actions, it's kind of a move of desperation. Uh,

0:30:25.160 --> 0:30:28.280
<v Speaker 1>the company was doing really poorly. He ended up turning

0:30:28.360 --> 0:30:32.800
<v Speaker 1>to Microsoft for help. So, even though Apple and Microsoft

0:30:32.840 --> 0:30:37.120
<v Speaker 1>at this point had a rather tumultuous relationship, largely because

0:30:37.600 --> 0:30:41.920
<v Speaker 1>Apple had come after Microsoft so hard in the lawsuit,

0:30:43.440 --> 0:30:46.920
<v Speaker 1>Jobs turns to Microsoft for help, and Apple and Microsoft

0:30:47.200 --> 0:30:51.600
<v Speaker 1>strike a deal. Microsoft invests a sizeable sum of money

0:30:51.720 --> 0:30:56.280
<v Speaker 1>into Apple, and in return, Apple forms of partnership with Microsoft,

0:30:56.560 --> 0:30:59.840
<v Speaker 1>names Internet Explorer as the browser of choice for Mac

0:31:00.000 --> 0:31:03.680
<v Speaker 1>computers as well as integrating other types of Mac software

0:31:03.760 --> 0:31:08.080
<v Speaker 1>into or Microsoft software into the MAX. So this partnership

0:31:08.160 --> 0:31:12.640
<v Speaker 1>lasts for about five years. That's how long the agreement

0:31:13.120 --> 0:31:16.560
<v Speaker 1>was h was supposed to last, and then after that

0:31:16.600 --> 0:31:19.840
<v Speaker 1>they could choose to renew it or not. So once

0:31:19.840 --> 0:31:22.520
<v Speaker 1>those years were up, things went back to being pretty

0:31:22.640 --> 0:31:26.600
<v Speaker 1>rough between Microsoft and Apple. That's when we started seeing

0:31:26.600 --> 0:31:29.160
<v Speaker 1>the Mac versus PC ads coming out, you know, the

0:31:29.200 --> 0:31:31.560
<v Speaker 1>high I'm a Mac and I'm a PC, the ones

0:31:31.600 --> 0:31:34.600
<v Speaker 1>with John Hodgman in them. It's also when Apple made

0:31:34.600 --> 0:31:37.680
<v Speaker 1>the decision to move into a space that Microsoft hadn't

0:31:37.680 --> 0:31:41.280
<v Speaker 1>really cracked yet, which was mobile computing. And that's how

0:31:41.320 --> 0:31:46.240
<v Speaker 1>Apple managed to build momentum and eventually pass Microsoft in value.

0:31:46.880 --> 0:31:50.880
<v Speaker 1>So it was a long battle, and Microsoft dominated the

0:31:50.920 --> 0:31:54.440
<v Speaker 1>market for ages, and really still in the PC market,

0:31:54.480 --> 0:31:58.040
<v Speaker 1>Microsoft is is ahead of Apple. But when you look

0:31:58.080 --> 0:32:01.440
<v Speaker 1>at where most of the movement is going toward, with

0:32:01.520 --> 0:32:04.760
<v Speaker 1>the mobile platforms being way more important than desktop and

0:32:04.880 --> 0:32:08.680
<v Speaker 1>laptops happened to be these days, Apple has kind of

0:32:08.880 --> 0:32:13.320
<v Speaker 1>one you would say that they're currently winning, especially if

0:32:13.320 --> 0:32:15.760
<v Speaker 1>you look at the value of the two companies. Apple's

0:32:15.920 --> 0:32:21.160
<v Speaker 1>value is astronomical. Now when jobs came back to Apple,

0:32:21.800 --> 0:32:25.560
<v Speaker 1>another rivalry started up. That's when Michael Dell of Dell

0:32:25.640 --> 0:32:29.720
<v Speaker 1>Computers made a statement that ruffled some feathers. Dell said

0:32:29.760 --> 0:32:32.000
<v Speaker 1>that if he had been put in charge of Apple

0:32:32.160 --> 0:32:34.720
<v Speaker 1>at that time, when the company was on the verge

0:32:34.720 --> 0:32:38.520
<v Speaker 1>of collapsing, he would have just shut it down and

0:32:38.560 --> 0:32:42.880
<v Speaker 1>returned the money to shareholders. Jobs meanwhile said that Dell

0:32:43.000 --> 0:32:45.720
<v Speaker 1>and Apple were the only two companies in the computer

0:32:45.800 --> 0:32:49.160
<v Speaker 1>industry that we're actually making money at that time. Only

0:32:49.280 --> 0:32:52.280
<v Speaker 1>Apple did it through innovation, while Dell did it by

0:32:52.440 --> 0:32:59.560
<v Speaker 1>quote being Walmart end quote sick burn. Now there are

0:32:59.560 --> 0:33:02.280
<v Speaker 1>other I've alreadies to talk about. With Apple. During the

0:33:02.320 --> 0:33:06.080
<v Speaker 1>mobile era, which I guess we're still in technically, there

0:33:06.120 --> 0:33:09.720
<v Speaker 1>were a couple of big ones. Apple had a real

0:33:10.200 --> 0:33:12.960
<v Speaker 1>problem with Google. Steve Jobs really had a big problem

0:33:12.960 --> 0:33:16.320
<v Speaker 1>with Google. Jobs felt that the Android operating system was

0:33:16.400 --> 0:33:19.480
<v Speaker 1>a complete rip off of iOS and he wanted to

0:33:19.520 --> 0:33:22.920
<v Speaker 1>see it destroyed, famously saying that he would spend every

0:33:23.000 --> 0:33:26.440
<v Speaker 1>penny of Apple's billions of dollars in order to do it,

0:33:26.760 --> 0:33:30.840
<v Speaker 1>and that he would pursue this to his last dying breath. Now,

0:33:30.920 --> 0:33:35.880
<v Speaker 1>Apple really concentrated on going after Android, not by targeting

0:33:35.920 --> 0:33:39.800
<v Speaker 1>Google directly, but instead looking at the companies that actually

0:33:39.920 --> 0:33:45.360
<v Speaker 1>used Android operating system, and specifically they targeted Samsung both

0:33:45.360 --> 0:33:50.360
<v Speaker 1>because there were hardware designs that Apple said infringed upon

0:33:50.440 --> 0:33:54.640
<v Speaker 1>their trademarks and patents uh and there were software issues

0:33:54.680 --> 0:33:57.920
<v Speaker 1>that they said were infringing upon patents. And so the

0:33:57.920 --> 0:34:01.640
<v Speaker 1>patent wars began between Samsung and Apple, and they're so

0:34:01.680 --> 0:34:04.080
<v Speaker 1>extensive that I'm not going to go into them here

0:34:04.920 --> 0:34:08.880
<v Speaker 1>except to say that there have been billions of dollars

0:34:08.920 --> 0:34:14.000
<v Speaker 1>awarded in various cases, sometimes for Apples, sometimes against Apple,

0:34:14.440 --> 0:34:17.879
<v Speaker 1>in different courts around the world. And it's a very

0:34:17.960 --> 0:34:24.480
<v Speaker 1>complicated series of accusations and counter accusations. So it's been

0:34:24.520 --> 0:34:29.000
<v Speaker 1>pretty ugly. Definitely one of the more um notable rivalries

0:34:29.040 --> 0:34:33.160
<v Speaker 1>in recent years. Now. On the social media side, one

0:34:33.160 --> 0:34:35.160
<v Speaker 1>of the great rivalries of the past few years was

0:34:35.239 --> 0:34:38.239
<v Speaker 1>between my Space and Facebook, which might seem hard to

0:34:38.280 --> 0:34:41.520
<v Speaker 1>believe now because a lot of people aren't even aware

0:34:41.520 --> 0:34:43.520
<v Speaker 1>that my Space was a thing at this point or

0:34:43.560 --> 0:34:46.239
<v Speaker 1>haven't thought about it in years, but my Space was

0:34:46.280 --> 0:34:49.160
<v Speaker 1>the dominant player in the game for quite a few years.

0:34:49.440 --> 0:34:52.240
<v Speaker 1>It was hard for someone on my Space to see

0:34:52.719 --> 0:34:56.000
<v Speaker 1>or to imagine that Facebook could possibly get ahead and

0:34:56.120 --> 0:34:59.880
<v Speaker 1>ultimately render my Space obsolete as a social networking site.

0:35:00.760 --> 0:35:04.280
<v Speaker 1>So my Space was founded in two thousand three. Facebook

0:35:04.280 --> 0:35:07.960
<v Speaker 1>would follow a year later, and my my Space incorporated

0:35:08.000 --> 0:35:11.120
<v Speaker 1>a ton of features, some of which weren't really that subtle.

0:35:11.600 --> 0:35:14.719
<v Speaker 1>You could customize your profile page in my Space quite

0:35:14.719 --> 0:35:17.960
<v Speaker 1>a bit. You can put on all sorts of different backgrounds.

0:35:18.000 --> 0:35:21.760
<v Speaker 1>You could include very simple animations in there that would

0:35:21.840 --> 0:35:25.480
<v Speaker 1>make your eyes bleed. You could include clips of music

0:35:25.600 --> 0:35:28.839
<v Speaker 1>that would auto play when you would visit the profile, which,

0:35:29.400 --> 0:35:31.840
<v Speaker 1>let me tell you how fun that was. Facebook, on

0:35:31.880 --> 0:35:34.600
<v Speaker 1>the other hand, was much more minimalist in its design.

0:35:34.640 --> 0:35:38.919
<v Speaker 1>Initially and in the earliest phases, it was not much

0:35:38.960 --> 0:35:41.920
<v Speaker 1>more than a tool to help college kids find a

0:35:42.040 --> 0:35:45.279
<v Speaker 1>date um and in fact, it was only open to

0:35:45.360 --> 0:35:49.360
<v Speaker 1>college students originally. Now During the mid two thousand's, MySpace

0:35:49.560 --> 0:35:54.840
<v Speaker 1>dominated Facebook, and in two thousand five, News Corporation acquired

0:35:54.920 --> 0:36:00.680
<v Speaker 1>my Space for five hundred eighty million dollars in enormous

0:36:00.719 --> 0:36:04.160
<v Speaker 1>acquisition at the time. In two thousand six, MySpace was

0:36:04.200 --> 0:36:08.040
<v Speaker 1>the most visited site on the web. Google was second place,

0:36:08.840 --> 0:36:12.960
<v Speaker 1>but Facebook's design and features were evolving over time. The

0:36:13.040 --> 0:36:16.640
<v Speaker 1>site started opening up to larger and larger populations opening

0:36:16.719 --> 0:36:20.239
<v Speaker 1>up beyond college students, and by two thousand nine, the

0:36:20.320 --> 0:36:24.040
<v Speaker 1>tables had turned and Facebook was receiving more visitors than

0:36:24.120 --> 0:36:27.120
<v Speaker 1>my Space. So the former giant began to see members

0:36:27.239 --> 0:36:29.960
<v Speaker 1>leaving for Facebook. Some of them were following friends who

0:36:30.000 --> 0:36:33.200
<v Speaker 1>had already left my Space, some of them were joining

0:36:33.239 --> 0:36:36.240
<v Speaker 1>friends who had Facebook accounts but had never even bothered

0:36:36.239 --> 0:36:39.680
<v Speaker 1>to build a MySpace account. And in two thousand and eleven,

0:36:40.320 --> 0:36:42.960
<v Speaker 1>News Corporations saw the writing on the wall and sold

0:36:43.040 --> 0:36:47.040
<v Speaker 1>my Space for an undisclosed sum. Now the sum is

0:36:47.080 --> 0:36:49.640
<v Speaker 1>officially undisclosed, but there have been a lot of estimations

0:36:49.640 --> 0:36:52.200
<v Speaker 1>out there, with the lowest being at around thirty five

0:36:52.239 --> 0:36:56.160
<v Speaker 1>million dollars. So remember they bought the company for five

0:36:56.280 --> 0:37:00.719
<v Speaker 1>hundred eighty million selling it for thirty five million. That's

0:37:00.719 --> 0:37:05.720
<v Speaker 1>a huge loss for News Corporation. Since then, my Space

0:37:05.760 --> 0:37:09.080
<v Speaker 1>reinvented itself as a music entertainment destination. That did that

0:37:09.120 --> 0:37:11.840
<v Speaker 1>back in two thousand twelve with the help of Justin Timberlake,

0:37:12.800 --> 0:37:15.840
<v Speaker 1>and all the user generated content that had existed on

0:37:15.880 --> 0:37:19.759
<v Speaker 1>the site has long since been deleted, So all those profiles,

0:37:19.800 --> 0:37:23.520
<v Speaker 1>the messages, the photos, the journal entries, all of those

0:37:23.560 --> 0:37:26.280
<v Speaker 1>things are gone, and that caused a lot of grief

0:37:26.320 --> 0:37:28.279
<v Speaker 1>with people. Some folks were saying, you know, I know,

0:37:28.360 --> 0:37:31.840
<v Speaker 1>I don't go to my space to comment anymore, to

0:37:31.920 --> 0:37:34.560
<v Speaker 1>interact with my friends, but I did still have a

0:37:34.600 --> 0:37:36.920
<v Speaker 1>lot of stuff there that was important to me, like

0:37:36.960 --> 0:37:40.640
<v Speaker 1>pictures of people who are no longer around, or thoughts

0:37:40.760 --> 0:37:44.320
<v Speaker 1>on on subjects that were really important. But I didn't

0:37:44.440 --> 0:37:47.520
<v Speaker 1>have anywhere else. So that caused some consternation when they

0:37:47.560 --> 0:37:50.560
<v Speaker 1>deleted all that user generated information. So how did my

0:37:50.640 --> 0:37:53.160
<v Speaker 1>Space actually fall like that? How did that all happen?

0:37:53.160 --> 0:37:56.600
<v Speaker 1>How could my Space, which had dominated had become the

0:37:56.600 --> 0:38:00.720
<v Speaker 1>most visited website in the world. How it it fail

0:38:01.239 --> 0:38:05.160
<v Speaker 1>so completely to this upstart Facebook. Well, a lot of

0:38:05.160 --> 0:38:08.560
<v Speaker 1>people have put thought to it, and one hypothesis is

0:38:08.600 --> 0:38:11.840
<v Speaker 1>that News Corporation put my Space under the leadership of

0:38:11.920 --> 0:38:15.080
<v Speaker 1>business executives who are used to formulating a strategy and

0:38:15.160 --> 0:38:18.120
<v Speaker 1>executing it. So, in other words, they would sit down,

0:38:18.840 --> 0:38:22.400
<v Speaker 1>make goals, make plans on how to achieve those goals,

0:38:22.520 --> 0:38:25.319
<v Speaker 1>and set forth doing it. And they were very you know,

0:38:25.960 --> 0:38:29.640
<v Speaker 1>kind of locked into those ideas. Meanwhile, Facebook grew up

0:38:29.680 --> 0:38:32.920
<v Speaker 1>in an environment where the company could experiment with ideas

0:38:33.000 --> 0:38:35.120
<v Speaker 1>and discard them if they didn't work very quickly. They

0:38:35.160 --> 0:38:37.879
<v Speaker 1>were very nimble in that way, so they could change

0:38:37.960 --> 0:38:41.279
<v Speaker 1>much more quickly, adapting to what people liked and get

0:38:41.360 --> 0:38:44.160
<v Speaker 1>rid of things that they didn't like, while my my

0:38:44.239 --> 0:38:47.000
<v Speaker 1>Space was bogged down and more of a corporate structure,

0:38:47.040 --> 0:38:51.000
<v Speaker 1>and in the end, Facebook's approach worked in that social

0:38:51.040 --> 0:38:58.480
<v Speaker 1>media sphere and my Space didn't. Some more recent rivalries

0:38:58.560 --> 0:39:02.640
<v Speaker 1>we've seen include companies like Uber and Lift, both of

0:39:02.640 --> 0:39:05.359
<v Speaker 1>which are those car hailing services. You know, you get

0:39:05.360 --> 0:39:08.120
<v Speaker 1>an app on your phone and you can hail a

0:39:08.200 --> 0:39:11.200
<v Speaker 1>car driver from Uber or driver from Lift and use

0:39:11.280 --> 0:39:13.080
<v Speaker 1>that to take you to wherever you're going to go.

0:39:13.840 --> 0:39:17.680
<v Speaker 1>They're very similar services. Both of those services have riled

0:39:17.719 --> 0:39:21.480
<v Speaker 1>city governments and taxi companies. But in two thousand and fourteen,

0:39:21.640 --> 0:39:24.960
<v Speaker 1>Uber really made the news got a lot of negative

0:39:25.000 --> 0:39:28.120
<v Speaker 1>press for this. They had a campaign to throw a

0:39:28.120 --> 0:39:32.520
<v Speaker 1>monkey wrench in lifts operations. Normally, I would say allegedly,

0:39:32.640 --> 0:39:36.800
<v Speaker 1>but memos from Uber leaked and we're published by various

0:39:37.600 --> 0:39:42.080
<v Speaker 1>publications on the web, and so Uber employees or contractors

0:39:42.200 --> 0:39:45.160
<v Speaker 1>were encouraged to use Lift services in an effort to

0:39:45.239 --> 0:39:50.399
<v Speaker 1>recruit drivers away from Lift and over to Uber. There

0:39:50.400 --> 0:39:55.480
<v Speaker 1>were also policies that told contractors to order and then

0:39:55.600 --> 0:39:58.839
<v Speaker 1>cancel lift rights. This had a couple of different reason

0:39:59.000 --> 0:40:01.719
<v Speaker 1>uh you know mo ovations. One was that it kept

0:40:01.760 --> 0:40:05.440
<v Speaker 1>lift drivers busy without having them earn money. So they

0:40:05.440 --> 0:40:08.600
<v Speaker 1>would be responding to a call and driving from one

0:40:08.640 --> 0:40:11.399
<v Speaker 1>point to another to pick up a fair, and then

0:40:11.480 --> 0:40:16.400
<v Speaker 1>the the call would be canceled and so they wouldn't

0:40:16.440 --> 0:40:18.839
<v Speaker 1>be making money. In that meantime, they'd be wasting time

0:40:18.880 --> 0:40:21.680
<v Speaker 1>going from point A to point B. The other reason

0:40:21.840 --> 0:40:26.200
<v Speaker 1>was to help mask the recruitment efforts from Uber executives.

0:40:26.239 --> 0:40:30.879
<v Speaker 1>So rather than allowing Lift to identify a pattern and

0:40:30.960 --> 0:40:35.000
<v Speaker 1>to say, oh, this one person is consistently trying to

0:40:35.200 --> 0:40:40.719
<v Speaker 1>recruit our employees or our drivers over to Uber, let's

0:40:40.800 --> 0:40:43.760
<v Speaker 1>ban them for life. This was a way of trying

0:40:43.800 --> 0:40:47.760
<v Speaker 1>to obfuse skate that. So it's all very spy movie esque.

0:40:48.400 --> 0:40:52.240
<v Speaker 1>Uber employees are contractors were even using burner cell phones

0:40:52.280 --> 0:40:55.080
<v Speaker 1>and varying their behavior to avoid setting patterns to help

0:40:55.160 --> 0:40:58.600
<v Speaker 1>limit the chance of being discovered. Now, Lift even went

0:40:58.640 --> 0:41:02.279
<v Speaker 1>so far as to sue it's own former CEO. The

0:41:02.320 --> 0:41:06.200
<v Speaker 1>executive had jumped ship to Uber, and Lift claimed that

0:41:06.200 --> 0:41:11.120
<v Speaker 1>that executive had shared confidential information about a ride sharing program,

0:41:11.160 --> 0:41:14.840
<v Speaker 1>and this was partially because both Uber and Lift announced

0:41:14.920 --> 0:41:17.759
<v Speaker 1>such a ride sharing program on the very same day.

0:41:18.000 --> 0:41:20.720
<v Speaker 1>And Lift said, well, the whole reason why this happened

0:41:20.800 --> 0:41:25.160
<v Speaker 1>was that someone who had uh confidential information shared it

0:41:25.200 --> 0:41:28.160
<v Speaker 1>with our competitors. So that's unfair and we're suing for it.

0:41:29.440 --> 0:41:33.360
<v Speaker 1>Another big rivalry going on right now is between Netflix,

0:41:33.640 --> 0:41:37.320
<v Speaker 1>Amazon and HBO. So Netflix and Amazon had been battling

0:41:37.320 --> 0:41:40.080
<v Speaker 1>it out for a while trying to secure content that

0:41:40.200 --> 0:41:44.520
<v Speaker 1>is exclusive to one or the other. Um they're also

0:41:44.840 --> 0:41:49.440
<v Speaker 1>creating their own individual original content and trying to kind

0:41:49.440 --> 0:41:52.600
<v Speaker 1>of dominate the streaming market. Meanwhile, HBO is a heard

0:41:52.600 --> 0:41:55.680
<v Speaker 1>the fray with HBO go with his own streaming service,

0:41:56.360 --> 0:42:00.319
<v Speaker 1>and that has prompted Netflix chief Content office sort to

0:42:00.360 --> 0:42:03.800
<v Speaker 1>say the goal for us is to become Hbo faster

0:42:03.880 --> 0:42:08.160
<v Speaker 1>than HBO can become us. Now, whether this means that

0:42:08.200 --> 0:42:11.000
<v Speaker 1>the cable industry as a whole will eventually be completely

0:42:11.080 --> 0:42:15.000
<v Speaker 1>replaced by competing streaming services remains to be seen. We're

0:42:15.000 --> 0:42:18.279
<v Speaker 1>getting a lot of really fantastic content from this, you know,

0:42:18.440 --> 0:42:23.360
<v Speaker 1>Daredevil from Amazon for example, or from Netflix rather for example,

0:42:23.400 --> 0:42:27.480
<v Speaker 1>Amazon is going to bankroll The Man Who Killed don Keyxote,

0:42:27.520 --> 0:42:32.879
<v Speaker 1>the Terry Gilliam movie that has had famously, perhaps infamously

0:42:33.480 --> 0:42:39.520
<v Speaker 1>troublesome uh. Past. So really exciting from a content perspective,

0:42:39.560 --> 0:42:42.080
<v Speaker 1>But it also means that if you want to get

0:42:42.120 --> 0:42:44.320
<v Speaker 1>access to all of these things, you have to subscribe

0:42:44.320 --> 0:42:47.920
<v Speaker 1>to multiple streaming services. So the more crowded this gets,

0:42:48.480 --> 0:42:51.359
<v Speaker 1>the harder it is for the individual consumer. Or you

0:42:51.400 --> 0:42:54.040
<v Speaker 1>have to make tough decisions which once do you subscribe

0:42:54.040 --> 0:42:56.920
<v Speaker 1>to and which ones do you not? Um will it

0:42:57.000 --> 0:43:00.000
<v Speaker 1>all shake out that this is the future of television? Uh,

0:43:00.040 --> 0:43:02.360
<v Speaker 1>I'm interested to see. I would suspect, at least for

0:43:02.400 --> 0:43:04.480
<v Speaker 1>the near future, this is how it's going to go.

0:43:05.280 --> 0:43:08.520
<v Speaker 1>Whether it's sustainable, I don't know. Maybe it's exactly what

0:43:08.560 --> 0:43:10.759
<v Speaker 1>everyone's looking for. I know a lot of people have

0:43:10.840 --> 0:43:13.480
<v Speaker 1>hoped for ala carte cable where they could pick and

0:43:13.560 --> 0:43:17.279
<v Speaker 1>choose which channels they have access. Well, this might be

0:43:17.800 --> 0:43:20.239
<v Speaker 1>the beginning of that world, but it might mean that

0:43:20.320 --> 0:43:23.080
<v Speaker 1>you have to subscribe to all these different individual services

0:43:23.120 --> 0:43:24.759
<v Speaker 1>in order to do it, and if there are a

0:43:24.840 --> 0:43:26.560
<v Speaker 1>lot of them, it may end up meaning that you're

0:43:26.560 --> 0:43:29.880
<v Speaker 1>paying more per month than your cable bill was before,

0:43:30.480 --> 0:43:33.440
<v Speaker 1>so we'll have to see anyway that wraps up this

0:43:33.480 --> 0:43:38.040
<v Speaker 1>discussion about the various big rivalries that have existed in technology.

0:43:38.080 --> 0:43:39.760
<v Speaker 1>Like I said, it was just kind of a sample

0:43:39.840 --> 0:43:43.400
<v Speaker 1>of them. Their ton more out there. And I'm curious

0:43:43.440 --> 0:43:46.200
<v Speaker 1>if you guys have a favorite rivalry that has happened

0:43:46.200 --> 0:43:48.239
<v Speaker 1>in tech, whether it was on this list or not

0:43:48.360 --> 0:43:51.719
<v Speaker 1>on this list. Maybe there's one in particular you would

0:43:51.719 --> 0:43:53.839
<v Speaker 1>like to hear more about where I could go into

0:43:53.880 --> 0:43:57.040
<v Speaker 1>more detail or get someone on to chat with me

0:43:57.120 --> 0:44:00.480
<v Speaker 1>about one of these or another rivalry, or if there's

0:44:00.480 --> 0:44:02.640
<v Speaker 1>any other type of topic you would like me to cover,

0:44:02.880 --> 0:44:04.840
<v Speaker 1>a guest you would like me to interview or have

0:44:05.000 --> 0:44:07.759
<v Speaker 1>as a guest co host. I would love to hear

0:44:07.800 --> 0:44:09.920
<v Speaker 1>all of these things. And you guys are sending me

0:44:10.040 --> 0:44:13.399
<v Speaker 1>great suggestions keeping up. If you want to get in touch,

0:44:13.520 --> 0:44:17.520
<v Speaker 1>my email addresses tech stuff at how stuff works dot com,

0:44:17.640 --> 0:44:20.400
<v Speaker 1>or you can drop me a line on Facebook, Twitter

0:44:20.680 --> 0:44:23.720
<v Speaker 1>or Tumbler at all three. I use the handle text

0:44:23.719 --> 0:44:27.760
<v Speaker 1>stuff hs W and I'll talk to you again really

0:44:27.840 --> 0:44:36.239
<v Speaker 1>sick or more on it and fastens another topic because

0:44:36.280 --> 0:44:46.440
<v Speaker 1>it has to work dot Com