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Speaker 1: Inscon will show advertisements on the high tech shopping carts,

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Speaker 1: so it currently sells the grocery stores. So the latest

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Speaker 1: edition to the company is growing ads business and a

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Speaker 1: sign of investment in products outside of grocery delivery. I

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Speaker 1: sat down for an exclusive conversation about it with Fijisimum.

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Speaker 1: Take a listen.

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Speaker 2: We are a lot of interest from retailers.

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Speaker 3: Now you can see Caper cards deployed at Kroger, Wake Firm,

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Speaker 3: Good Food, Holding, Sobs, Schnarks, and many more from Santa

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Speaker 3: Monica all the way to Manhattan, and we think in

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Speaker 3: four we're going to have thousands of carts deployed. And

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Speaker 3: the reason they're really excited to deploy these carts in

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Speaker 3: store is because customers love them. We have a net

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Speaker 3: promote or score of above seventy, which is very high,

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Speaker 3: and we hear over and over from customers how fun

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Speaker 3: the shopping.

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Speaker 2: Journey becomes when you're using these cards.

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Speaker 3: And how convenient it is. So we really believe it's

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Speaker 3: going to be the future of grocery.

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Speaker 1: Shopping, future for US shopping. How international can discust you,

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Speaker 1: of course, someone who is French and I know that

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Speaker 1: Caper was already having exposure to Spain and to France,

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Speaker 1: for example.

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Speaker 3: We certainly want to make that something that goes international

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Speaker 3: as well well. Very focused on the US because that's

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Speaker 3: obviously your core market, but we do have interest from

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Speaker 3: international retailers as well, so we're bullish on the international

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Speaker 3: strategies as well.

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Speaker 1: And all of this paint the picture for the direction

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Speaker 1: of travel for Instacart, because is this trying to ensure

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Speaker 1: that you're not just purely an online play for retailers consumers,

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Speaker 1: but also you've really managed to draw in higher margins

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Speaker 1: through advertising. How much you're trying to broaden out what

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Speaker 1: instacart really is to an investor and indeed, of course

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Speaker 1: the retailer and a consumer.

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Speaker 2: Well, when I.

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Speaker 3: Joined Instacart, to me was obvious we weren't just three

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Speaker 3: delivery up. We were already a company that was building

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Speaker 3: technology to help retailers with this big digital transformation happening,

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Speaker 3: and we were doing that primarily through e commerce obviously,

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Speaker 3: and so we.

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Speaker 2: Skip up cards.

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Speaker 3: We're really expanding into building technologies for the store because

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Speaker 3: what we believe is that customers are not going to

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Speaker 3: shop just online of just in stall. They are going

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Speaker 3: to shop O NI channels and retailers who really create

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Speaker 3: the best.

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Speaker 2: Most seamilar somni channel experience.

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Speaker 3: All the retailers that are going to gain an edge,

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Speaker 3: and instagrat is giving them this edge.

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Speaker 1: And does it give you an edge versus who analysts

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Speaker 1: might say are your competitors. There is worry from some

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Speaker 1: analysts that Uber door Dash are going to eaten on

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Speaker 1: some of your market share, that Amazon and Walmart are

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Speaker 1: so good at omni channel as well. How does this

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Speaker 1: carve you a niche?

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Speaker 3: Well, we already are very clear category leader in grocery

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Speaker 3: and in grocery delivery, and here like this, this launch

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Speaker 3: really proves that we have a completely different strategy from

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Speaker 3: these players. Our strategy is to enable retailers with all

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Speaker 3: of the technologies they need to run their business, and

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Speaker 3: that applies online and that's why we have you know,

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Speaker 3: the vast majority of retailers already on our platform well

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Speaker 3: above any competitor, but also now helping them with their

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Speaker 3: store and helping them with creating a new revenue line

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Speaker 3: for them because as we launch advertising on paper cars,

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Speaker 3: we are sharing revenue with retailers and therefore you know,

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Speaker 3: helping them grow their business both online and in store.

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Speaker 3: That's a completely different strategy from some of the marketplace

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Speaker 3: you mentioned, where these marketplaces are really just about growing

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Speaker 3: their marketplace and in fact, in some cases even competing

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Speaker 3: with retailers.

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Speaker 2: We don't do that with labor retailers.

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Speaker 1: Fijisima of INSECA