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Speaker 1: Welcome to tech Stuff, a production from my Heart Radio.

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Speaker 1: Hey there, and welcome to tech Stuff. I'm your host,

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Speaker 1: Jonathan Strickland. I'm an executive producer with I Heart Radio.

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Speaker 1: And how the tech are you? You may have ascertained

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Speaker 1: that I am not at due to the nature of

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Speaker 1: my voice, which is probably a bit more um lower

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Speaker 1: than usual. Been coughing a lot rough times in the

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Speaker 1: Strickland household. But I'll be okay. So because of my

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Speaker 1: condition that I'm a bit under the weather, We're going

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Speaker 1: to present to you something special. You know. I did

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Speaker 1: this a few weeks back where I brought up an

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Speaker 1: old episode of Business on the Brink, the show that

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Speaker 1: I used to do with aerial casting where we would

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Speaker 1: take companies that were at a real inflection point, either

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Speaker 1: they were just about to take off or they were

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Speaker 1: just about to disappear and talk about what happened and

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Speaker 1: how we got there. And a lot of those companies,

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Speaker 1: of course, have something to do with tech. So today

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Speaker 1: I thought we would do the episode titled The Brink

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Speaker 1: plays Games with Sega. I hope you enjoy Sega. From

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Speaker 1: Slot Machines to Sonic the Hedgehog, this company played its

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Speaker 1: way into people's hearts. But in the nineties they made

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Speaker 1: a few key mistakes that would make them lose the

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Speaker 1: trust of their gamers, and by the time they came

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Speaker 1: out with elite new system worthy of consumers praise, it

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Speaker 1: was too late and the market was gone. Learn how

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Speaker 1: this company spun out of control and out of the

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Speaker 1: console game. This is Sega on the brink. Hi everybody,

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Speaker 1: I'm Jonathan Strickland and I'm Arial Casting, and I want

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Speaker 1: to apologize that intro had far too few puns in it.

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Speaker 1: Game over area over. So this was a request from

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Speaker 1: a from a Tony. Yeah, isn't your husband's name Tony? Yes,

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Speaker 1: there may or may not be any relation to that,

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Speaker 1: but you know what, it's a really good suggestion. If

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Speaker 1: my wife had made a suggestion, I would have gone

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Speaker 1: with it too, So totally cool. I put it in

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Speaker 1: listener suggestions because he doesn't work on this podcast, so

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Speaker 1: it's a listener suggestion. Totally Yeah. So this is a

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Speaker 1: great story to cover in the sense that it's easy

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Speaker 1: to forget it now. But Sega for a while was

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Speaker 1: writing high in the video game console world, and for

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Speaker 1: a brief period it looked like they could become the

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Speaker 1: dominant name in video game consoles, and then everything went wrong.

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Speaker 1: So it's to the point now where people who think

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Speaker 1: back on the Sega consoles, they tend to fall into

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Speaker 1: two camps. They're either the people who wistfully remember how

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Speaker 1: awesome those game consoles were more there people who think

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Speaker 1: of it as a big joke. It's a little both,

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Speaker 1: a little both because largely because of the very moves

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Speaker 1: we're going to talk about in this podcast. But just

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Speaker 1: in the interest of full disclosure, I was someone who

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Speaker 1: got hold of a Sega Dreamcast system, which we're going

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Speaker 1: to talk about in this episode. I got it after

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Speaker 1: the Dreamcast had already made a splash and was fading

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Speaker 1: from memory, So this was they weren't making new Dreamcast

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Speaker 1: games by the time I got hold of the system,

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Speaker 1: it was all the used game market. But I was

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Speaker 1: blown away by the Dreamcast. So when we talk about

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Speaker 1: people who truly loved that system, I'm one of those people.

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Speaker 1: I want to mention at the beginning of this that

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Speaker 1: as much as we say that Sega has kind of

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Speaker 1: fallen out of memory, people were saying they might make

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Speaker 1: a comeback, and the fact that there's a Sonic movie

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Speaker 1: coming out a Sonic movie that is rapidly undergoing massive

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Speaker 1: change is as we record this. The news recently broke

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Speaker 1: that because of the overwhelmingly negative reaction to the Sonic

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Speaker 1: the Hedgehog teaser trailer, they are going to redesign Sonics look,

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Speaker 1: which is a pretty massive undertaking for a for a

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Speaker 1: c g I movie. It is. I'm really rooting for

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Speaker 1: them to get it right, because I think a Sonic movie.

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Speaker 1: I enjoyed the stories when I played the games, and

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Speaker 1: I think kids would enjoy a Sonic movie. I didn't

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Speaker 1: realize there was a story. Here's a story dr about

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Speaker 1: Nick Steel's little animals and turns them into I just

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Speaker 1: figured you ran really fast and when you hit stuff,

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Speaker 1: rings popped out of you. I mean, which I mean

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Speaker 1: that happens to me. Yeah, it's I mean, I get it.

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Speaker 1: It's true to life. Well, let's talk a little bit

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Speaker 1: about just a little bit about Sega's origins to kind

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Speaker 1: of set the scene of how they were able to

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Speaker 1: climb in the home console space. Now, obviously, the story

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Speaker 1: of Sega starts before there was a home video game

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Speaker 1: console market. We're actually not going to start at the

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Speaker 1: very beginning of the company that becomes Sega because it's

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Speaker 1: a lot of little steps, it's not very important. There

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Speaker 1: was a slot machine company made in Hawaii, and eventually

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Speaker 1: the Army said, we don't want slot machines on US

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Speaker 1: army bases anymore, which is where they were selling their

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Speaker 1: machines too. So they went over to Japan where they

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Speaker 1: still could sell games, and they became Service Games Japan. Yeah,

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Speaker 1: as service thus the nod to making games for like

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Speaker 1: military installations. Yes, And when they went over to Japan,

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Speaker 1: they're being run by Martin Bromley. Now, in nineteen sixty

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Speaker 1: that company liquidated and split into two divisions. I'm gonna

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Speaker 1: pronounce this probably very poorly, Nihan Goriku Basan which traded

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Speaker 1: under the name Automatic Inc. For distribution, and then Nihan

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Speaker 1: Kaeso would traded under the name Sega Inc. Sega is

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Speaker 1: short for Service Games, taking the first two letters of each.

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Speaker 1: So they made slot machines, but they also made juke boxes,

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Speaker 1: so that you know, obviously this is arcade game days.

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Speaker 1: And where do we go from there. Well, eventually those

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Speaker 1: two companies recombine. Now at the same time, you've got

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Speaker 1: Rosen Enterprises Inc. Also in Japan at the time run

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Speaker 1: by David Rosen, who is another army man. His company

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Speaker 1: started as an art exporting company, taking art from Japan,

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Speaker 1: exporting it to the US during the Korean War, and

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Speaker 1: then he became an arcade game importer in nine and

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Speaker 1: then he became a producer of electro mechanical arcade games.

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Speaker 1: So the precursor to video games, right, this would be

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Speaker 1: games that would actually have moving components to those. So

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Speaker 1: a pinball machine is sort of a variant of these games,

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Speaker 1: but you had all sorts of different ones. There's a

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Speaker 1: great arcade game museum in San Francisco where you can

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Speaker 1: actually see some of these electro mechanical and you can

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Speaker 1: play them, these electro mechanical games. And it is funny

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Speaker 1: to see how human ingenuity came up with ways to

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Speaker 1: convince people to part with their change. I believe even

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Speaker 1: and I would part with a lot of change there,

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Speaker 1: I'm certain. Now. Rosen was very successful at this, and

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Speaker 1: in part because he had other engineers helping him from

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Speaker 1: companies like Nihang Kupasan, and so he started looking for

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Speaker 1: mergers and the one that panned out was with Nihang

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Speaker 1: Kupasan or Sea, and they merged in n and I'm

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Speaker 1: gonna call it MGB. From this point, they acquired Rosen

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Speaker 1: Enterprises and Rosen became the CEO, and they renamed the

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Speaker 1: company Sega Enterprises, taking the Sega from m GB what

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Speaker 1: they were trading under, and taking Enterprises from Rosen Enterprises.

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Speaker 1: And at that point they were making the electro mechanical

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Speaker 1: arcade games and jukeboxes, and they started coming out with

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Speaker 1: their own games in sixty six. The first one that

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Speaker 1: really got some traction was a game called Periscope, and

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Speaker 1: they even started opening up essentially arcades. They were called

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Speaker 1: game centers, but I mean they're like arcades in the

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Speaker 1: sense of like the video U arcades made famous in

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Speaker 1: the nineteen eighties. Periscope, by the way, was so good

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Speaker 1: that they started importing it to the US. Yeah, so

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Speaker 1: there actually ended up being an international market for the game. Yeah.

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Speaker 1: And then in nineteen sixty nine, Sega was acquired by

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Speaker 1: Gulf and Western, who had been largely trading in pinball machines.

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Speaker 1: From my understanding, so now Sega has pinball machines. Yeah,

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Speaker 1: so they start doing those as well. As a pinball enthusiast,

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Speaker 1: I appreciate that I love pinball games and Sega was

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Speaker 1: then trading on the US stock market, so they were

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Speaker 1: now not just on Japanese markets but also in the US.

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Speaker 1: In fact, primarily in the US by this point, and

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Speaker 1: they had Sega Enterprises Incorporated and they essentially shifted their

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Speaker 1: operations to the United States, although they maintained an operating

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Speaker 1: arm in Japan as well. Yeah, it was an ltd.

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Speaker 1: After that, they started moving into video games, both in

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Speaker 1: the arcade and at home and seeing the trend. There

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Speaker 1: have been a couple of games that people have attributed

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Speaker 1: to this. The one that is coming to my mind

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Speaker 1: is Pong. So they saw Pong and they said, well,

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Speaker 1: this is the way things are going. Let's jump on

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Speaker 1: the train. And they even acquired the US gaming company

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Speaker 1: called Gremlin in seventy to help them expand into that market. So,

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Speaker 1: you know, we kind of skipped over a lot of

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Speaker 1: the early seventies, but that was more of the same.

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Speaker 1: It's really when you get into the mid to late

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Speaker 1: seventies where the arcade games, the video games story coming out,

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Speaker 1: where this this story starts to change. Uh, they were

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Speaker 1: doing pretty well, that division was doing pretty well, but

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Speaker 1: the overall parent company it was a different story. Yeah,

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Speaker 1: So Golf and Western hit some trouble and they sold

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Speaker 1: the U S division of Sega to Midway Games in

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Speaker 1: at which point Sega became a primarily Japanese company again.

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Speaker 1: Sega North America was absorbed into Midway. Midway is another

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Speaker 1: company we'll have to do a brink episode on sometime

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Speaker 1: in the future. Midway famous in the United States for

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Speaker 1: the Mortal Kombat series. Midway is no more. So that's

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Speaker 1: another story that has its own brink moment, but we'll

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Speaker 1: save that for its own episode, you know. And Saga

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Speaker 1: does have operations in the US again, but at that

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Speaker 1: time they shifted. So Rosen wanted this video game market

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Speaker 1: that they had built, so he and some others bought

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Speaker 1: it back from Gulf and Western. They buy back the

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Speaker 1: Japanese branch, right, so the North American branch that's part

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Speaker 1: of Midway. Rosen goes back to the Japanese side and

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Speaker 1: purchases that one back from the parent company. Yes, and

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Speaker 1: in three Sega had its first console, the s G

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Speaker 1: one thousand, which was I'm sorry if I offend anybody,

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Speaker 1: nothing to write home about. They also had a micro

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Speaker 1: computer come out at that time, which I think was

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Speaker 1: the s G two thousand or three thousand. I covered

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Speaker 1: this for a living, and I don't remember ever reading

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Speaker 1: about the s G one. Yes, well, they had a

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Speaker 1: really hard time competing with Nintendo because Nintendo already had

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Speaker 1: market share. And then in six Sega came out with

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Speaker 1: their first successful console, the Sega Master System. Yeah, but

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Speaker 1: then the Nintendo Entertainment System was still pretty much the

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Speaker 1: dominant player in that space. I mean, remember that the

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Speaker 1: Nintendo Entertainment System was the system that was able to

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Speaker 1: bring the video game home market back from the crash

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Speaker 1: of three. Well, Sega realized that they were not necessarily

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Speaker 1: going to get Nintendo's markets, so they focused on markets

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Speaker 1: that weren't saturated with Nintendo already, places like Brazil in Europe,

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Speaker 1: and they became the second most popular home system in

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Speaker 1: the world, kicking Atari out of that spot, which I'm

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Speaker 1: surprised Atari was even in that spot. I'm guessing it's

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Speaker 1: from lack of competition. Yeah, no, because no one else

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Speaker 1: wanted to get into the video game console market after

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Speaker 1: that crash, right, so Nintendo. Everyone thought Nintendo was crazy

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Speaker 1: for getting into a market just as it had imploded,

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Speaker 1: and Nintendo was able to prove that there was still

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Speaker 1: a market there, but no one else had anything ready

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Speaker 1: to compete in that space because they had all either

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Speaker 1: gone out of business or had changed their minds about

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Speaker 1: developing a console. So it was kind of open ground.

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Speaker 1: And so even though the Sega system wasn't catching on

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Speaker 1: big here in the United States, so a lot of

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Speaker 1: people in the US were completely unfamiliar with it, there

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Speaker 1: was enough demand in other countries for it to be

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Speaker 1: a big success. Well, all of that was about to change, well,

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Speaker 1: at least the not being in high demand in the

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Speaker 1: US part, because in eighty eight they came out with

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Speaker 1: the Sega Mega Drive, which in the United States is

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Speaker 1: better known as the Sega Genesis. Yeah, and it was

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Speaker 1: not only a really popular console, but it was also

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Speaker 1: really the first sixteen bit console there was, which is

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Speaker 1: probably why it was so popular. Yeah. It was a

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Speaker 1: dramatic improvement over the eight bit systems like the Nintendo

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Speaker 1: Entertainment System that came before it, and it got the

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Speaker 1: jump start on the Super Nintendo, which was another sixteen

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Speaker 1: bit system. Yeah. Along with that system, they implemented a

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Speaker 1: good marketing strategy. They had really good games, which we

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Speaker 1: know is very important for the six US of a console. Yeah,

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Speaker 1: you need to have a good launch library. Yeah. This

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Speaker 1: is around the time we get Altered Beast. Yeah. I

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Speaker 1: watched a long play of that just the other day

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Speaker 1: and I forgot how bonkers that game. It is crazy. Yeah,

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Speaker 1: it's pretty nuts. If you don't know what we're talking about,

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Speaker 1: do a YouTube search for Altered Beasts Sega and uh. Yeah.

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Speaker 1: It's all about transforming into various types of monsters as

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Speaker 1: you make your way through multiple levels, and it's really hard.

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Speaker 1: It's a really hard game. But this gave Nintendo a

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Speaker 1: fight because up until that time they had the mark share.

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Speaker 1: By nine one, Sega was doing real well both in

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Speaker 1: the arcades and in the home console arena. And the arcades,

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Speaker 1: they were coming out with three D games like Virtual Racing,

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Speaker 1: Virtua Fighter, virtual games. There was virtual Tennis. I remember

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Speaker 1: that was all under the Sega label. There is Virtual

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Speaker 1: Virtue of Virtuous people now virtually Virtuous, and it's I

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Speaker 1: can identify with that. By that time, Sega was in

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Speaker 1: forty four countries and they came out with Sonic the Hedge. Yeah,

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Speaker 1: kind of their answer to uh to Nintendo's Mario. It

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Speaker 1: became like the mascot for Sega. Yeah, and it looks

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Speaker 1: like Sonic might outpace Mario. Well you can run really fast, mao. Well,

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Speaker 1: Sonic jumps higher. U. Now, Nintendo did gain groundback with

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Speaker 1: SNS when it came out. So Sega did a couple

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Speaker 1: of moves that would spell to bring for them. One

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Speaker 1: was the Sega thirty two X cartridge and the other

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Speaker 1: was the Sega c D. Yeah, these were both additions

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Speaker 1: to the Genesis. It was an attempt to boost the

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Speaker 1: genesis is power and to extend the lifespan of the

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Speaker 1: console by giving it additional capabilities beyond the basic system.

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Speaker 1: And essentially the company had a couple of choices, right,

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Speaker 1: they could have gone down that route to try and

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Speaker 1: augment an existing game console, or they could have designed

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Speaker 1: the next generation console to have those things built into

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Speaker 1: it natively and launched that. They decided to go with

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Speaker 1: the augmenting approach, so more more like a computer where

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Speaker 1: you would buy a new graphics card for it. Yeah.

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Speaker 1: Shortly after, they did also design a console which was

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Speaker 1: a whole another problem. Yeah, the Sega Saturn. The Sega

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Speaker 1: Saturn in ninety four. Now, Sega Saturn was a really

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Speaker 1: big hit in Japan, and at that time they also

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Speaker 1: launched things like in door theme parks and the Sega Channel,

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Speaker 1: which is a whole story of its own. But Sega

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Speaker 1: Saturn big hit in Japan, but not a big hit

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Speaker 1: in North America, and the peripherals for the Genesis weren't selling.

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Speaker 1: So these three moves are the things that brought Sega

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Speaker 1: to the brink. The stuff that would push Sega over

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Speaker 1: are yet to come, but this kind of sets the stage.

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Speaker 1: So with that in mind, let's take a quick break

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Speaker 1: and when we come back, we'll explain a bit more

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Speaker 1: about what pushed Sega over the edge. Alright, so we

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Speaker 1: mentioned the Sega Genesis and the Purples, or if you prefer,

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Speaker 1: the Sega Mega c D system. It was the Sega

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Speaker 1: c D in the US, it was the Mega c

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Speaker 1: D in Japan. So let's talk a little bit more

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Speaker 1: about this peripheral and why it failed to really get

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Speaker 1: a lot of traction. This was the peripheral, the additional

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Speaker 1: thing for the Genesis that would give it more capabilities.

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Speaker 1: The Genesis when it released was a cartridge based system,

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Speaker 1: very much like the Nintendo Entertainment System. Yes, s, even

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Speaker 1: the Nintendo sixty four that would come out later was

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Speaker 1: still cartridge based So what were the thoughts behind going

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Speaker 1: to a CD based system? All right, Well, first, the

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Speaker 1: Sega c D would allow for full motion video games,

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Speaker 1: which sounded good in theory back at the time. Yeah,

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Speaker 1: but they were really grainy. Yeah, and a lot of

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Speaker 1: them had very little to know gameplay. Let me let

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Speaker 1: me tell you about one of them. Sure, I'm the

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Speaker 1: famous One night Trap. Have you heard about this one? This? Yeah,

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Speaker 1: it started a person who had formerly start on the

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Speaker 1: show Different Strokes. Uh. It's about a group of young

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Speaker 1: women who are having a sleepover party and you're playing

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Speaker 1: a super creepy neighbor I'm guessing who is looking in

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Speaker 1: on the home while the women are having their party,

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Speaker 1: and there's about a billion masked intruders trying to get

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Speaker 1: in there, and you activate a series of traps in

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Speaker 1: various rooms to stop the invaders from getting at the

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Speaker 1: young women. And I'm talking about like crazy traps like

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Speaker 1: people are are. You're watching these guys sneak past a

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Speaker 1: wall and you hit a button at just the right

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Speaker 1: moment and then a video would play where the wall

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Speaker 1: would like rotate around, possibly sending those intruders to their demise.

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Speaker 1: You don't really know it was weird. And yeah, full

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Speaker 1: motion videos sounded great because you're like, look at the

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Speaker 1: amazing technical capability. We can actually show full motion video,

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Speaker 1: but it meant that we had to pre record everything,

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Speaker 1: so there was very little control, Like you couldn't control

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Speaker 1: a full motion video person imperfect motion because that capability

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Speaker 1: wasn't there. You would essentially do a choose your own

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Speaker 1: adventure kind of approach to games, which meant that there

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Speaker 1: was very little gameplay to actually have. Yeah, the CDs

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Speaker 1: were supposed to be able to store a lot more

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Speaker 1: information than cartridges could. Now on the flip side, you

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Speaker 1: had companies like Nintendo saying we don't want to go

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Speaker 1: down that path because we feel that the CD format

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Speaker 1: is easier to pirate, And in fact, Sega would have

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Speaker 1: problems with that as somebody who may or may not

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Speaker 1: have come into possession of an enormous folder of pirated discs.

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Speaker 1: I know nothing. Yeah, but there are other problems with

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Speaker 1: the Sega City beyond being piratable. Yeah, and you're right,

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Speaker 1: they could hold more storage. They also had better audio

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Speaker 1: because they used an audio D drive not a CD

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Speaker 1: ROM for it. But these units were not universal. So

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Speaker 1: depending on what version Genesis you got you'd have to

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Speaker 1: either get a Sega c D that was compatible with

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Speaker 1: that specifically, so some sat like completely underneath and some

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Speaker 1: we're on the side of. So that's that's confusing to

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Speaker 1: the consumer. Yes, and then all of these peripherals had

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Speaker 1: their own power sources, right, so so it's not like

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Speaker 1: they even could just take power from the main console.

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Speaker 1: You had to plug them in separately. And also it

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Speaker 1: meant and I love that you have this note here

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Speaker 1: because it's it's a clear problem. It meant that you

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Speaker 1: were already limiting your market right because the only people

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Speaker 1: you can sell that peripheral to our people who either

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Speaker 1: own a Sega Genesis or buying a Sega Genesis at

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Speaker 1: the same time, and they just want to have the

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Speaker 1: full thing kitted out, which takes a lot of money. Yeah,

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Speaker 1: So so you're essentially saying these existing customers I already have,

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Speaker 1: I'm trying to up sell those customers, but you're not

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Speaker 1: winning new customers with that approach, So you've already limited

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Speaker 1: the amount of success you can have that product, as

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Speaker 1: opposed to coming out with a brand new console that

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Speaker 1: might win not just your existing customers but new customers.

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Speaker 1: And that ended up being one of those strategies that

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Speaker 1: ultimately would come back to slap them in the face.

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Speaker 1: And and we'll get to that because they did design

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Speaker 1: a CD console it was a Saturn. But first I

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Speaker 1: also want to talk about the thirty two X. It

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Speaker 1: was actually made to compete with the Attari Jaguar, and

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Speaker 1: I have very little software support. Yeah, which is kind

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Speaker 1: of interesting because the Attari Jaguar, it turns out you

358
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Speaker 1: didn't really need to compete against it now and that's

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Speaker 1: the only reason I wanted to mention. It was supposed

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Speaker 1: to bring arcade quality games to your home. It was

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Speaker 1: called three two X because you had the sixteen system

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Speaker 1: system and that's cool, but again expensive. You can't really

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Speaker 1: enter in if you've got to buy three separate machines

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Speaker 1: unless you've got a lot of extra money. And the

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Speaker 1: thirty two X only sold six and sixty five thousand

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Speaker 1: units globally. It sounds like a lot, but it's not. Also, uh,

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Speaker 1: it couldn't quite match the quality of the arcade experience,

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Speaker 1: and that was the big selling point, right They were saying,

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Speaker 1: this is going to bring the experience you have at

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Speaker 1: the arcade into your home, and the reality was it

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Speaker 1: wasn't quite good enough for that, and so some of

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Speaker 1: the people who bought it felt like they didn't get

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Speaker 1: the promise that they were, you know, it wasn't delivered upon. Yeah.

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Speaker 1: So then we get the Saturn CD, which we previously

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Speaker 1: said did really well in Japan and not so great

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Speaker 1: in the US. Yeah. In Japan, it's sold almost five

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Speaker 1: hundred thousand units in the first month. But then they

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Speaker 1: announced to be three in the US, and they were

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Speaker 1: trying to compete with the very new PlayStation and the

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Speaker 1: Nintendo sixty four, which we're both already out or just

381
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Speaker 1: about to come out, and so they panicked and they

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Speaker 1: announced that the Saturn was coming out six months ahead

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Speaker 1: of schedule, and it was going to cost four hundred

384
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Speaker 1: dollars instead of the around eight hundred that it would

385
00:21:59,520 --> 00:22:01,879
Speaker 1: cost you to get basic model from Japan. Yeah, so

386
00:22:01,920 --> 00:22:05,520
Speaker 1: this was an attempt for them to try and steal

387
00:22:05,640 --> 00:22:08,360
Speaker 1: some of that market share away from their competitors, right,

388
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Speaker 1: Like there vastly under pricing the console is one of

389
00:22:12,640 --> 00:22:15,040
Speaker 1: the strategies that a lot of console makers have where

390
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Speaker 1: you sell the console at a loss and you hope

391
00:22:17,840 --> 00:22:21,040
Speaker 1: to make it up in selling titles games. Except for

392
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Speaker 1: they didn't have enough games because they didn't think a

393
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Speaker 1: lot of the Japanese games would translate well to America,

394
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Speaker 1: so those didn't get released in the US. And then

395
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Speaker 1: you've got all of these game developers who are trying

396
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Speaker 1: to program these games for the release of the Sega Saturn,

397
00:22:38,320 --> 00:22:40,920
Speaker 1: which is already a little bit more complicated to program

398
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Speaker 1: for because it used dual CPUs, which is a redesign

399
00:22:43,880 --> 00:22:47,240
Speaker 1: after they found out what the PlayStation specs were. Yeah,

400
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Speaker 1: and so they're rushing to get their games out. And

401
00:22:50,520 --> 00:22:52,400
Speaker 1: Jonathan and I are huge geeks. We've had all these

402
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Speaker 1: conversations about how rushing a game just leads to poor gameplay. Yeah,

403
00:22:57,680 --> 00:23:00,560
Speaker 1: and that was true in this case. And so there

404
00:23:00,600 --> 00:23:03,520
Speaker 1: was poor gameplay, there was a very limited library. And

405
00:23:03,560 --> 00:23:07,360
Speaker 1: then they also didn't adjust their marketing for the gamers

406
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Speaker 1: that were growing up. They were still focusing largely on teenagers. Yeah,

407
00:23:10,720 --> 00:23:13,680
Speaker 1: and as it turned out, the people who grew up

408
00:23:13,720 --> 00:23:17,200
Speaker 1: with games were sticking with games, and if you marketed

409
00:23:17,240 --> 00:23:19,960
Speaker 1: toward them, you tended to do well. And if you

410
00:23:20,119 --> 00:23:24,719
Speaker 1: just kept on aiming for a constantly refreshing young market,

411
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Speaker 1: it didn't do as well. And that really hurts Sega. Yeah,

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Speaker 1: I I think the process of making it difficult to program,

413
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Speaker 1: like we've heard that before two. PlayStation three had a

414
00:23:35,320 --> 00:23:39,480
Speaker 1: similar issue because they changed the architecture for the system,

415
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Speaker 1: And if you were working for the company, So if

416
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Speaker 1: you were working for Sega, if you were a developer

417
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Speaker 1: and you worked for Sega, or you were a developer

418
00:23:47,680 --> 00:23:49,720
Speaker 1: and you worked for Sony, you had a better chance

419
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Speaker 1: of developing a decent title for that console. But if

420
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Speaker 1: you're a third party developer, and third parties are the

421
00:23:56,200 --> 00:23:58,440
Speaker 1: ones that are making some of the most popular titles

422
00:23:58,480 --> 00:24:02,040
Speaker 1: out there, certainly, and you in counter this problem, then

423
00:24:02,480 --> 00:24:05,320
Speaker 1: internally you start asking yourself the question, doesn't make sense

424
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Speaker 1: for us to even make a game for the system,

425
00:24:07,400 --> 00:24:09,720
Speaker 1: considering how much time and effort it's going to take,

426
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Speaker 1: Or should we just focus on making titles for a

427
00:24:12,760 --> 00:24:15,439
Speaker 1: competing system where we know we can turn them out faster.

428
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Speaker 1: So it was a whole combination of things, largely on

429
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Speaker 1: Sega's rushed decisions to try and compete more vigorously against

430
00:24:24,640 --> 00:24:28,040
Speaker 1: the PlayStation in sixty four that really set them back well,

431
00:24:28,080 --> 00:24:31,080
Speaker 1: and they couldn't even because this rush deadline also meant

432
00:24:31,119 --> 00:24:34,199
Speaker 1: that their systems were in core supply shortly after they

433
00:24:34,200 --> 00:24:37,639
Speaker 1: announced that their system was coming out early. PlayStation well,

434
00:24:37,680 --> 00:24:41,200
Speaker 1: I guess Sony said, hey, our PlayStation is only two

435
00:24:41,280 --> 00:24:45,000
Speaker 1: hundred dollars and so three nine. So now they're coming

436
00:24:45,000 --> 00:24:47,480
Speaker 1: out early, but they can't compete with PlayStation in price.

437
00:24:47,880 --> 00:24:51,680
Speaker 1: Yea and Nintendo had better games and gameplay, it's more powerful,

438
00:24:52,320 --> 00:24:55,120
Speaker 1: so it was it was like a double whammy. So

439
00:24:55,400 --> 00:24:58,240
Speaker 1: you found a quote from the guy who had was

440
00:24:58,320 --> 00:25:03,000
Speaker 1: CEO of Sega during this time, Tom Kolinski. He had

441
00:25:03,000 --> 00:25:05,360
Speaker 1: an interview and his quote is I'm going to read

442
00:25:05,400 --> 00:25:09,520
Speaker 1: it out verbatim. Had we waited until we had more

443
00:25:09,760 --> 00:25:13,399
Speaker 1: and better games launching with all retailers instead of with

444
00:25:13,440 --> 00:25:16,720
Speaker 1: a few with marketing that could reach every player, we

445
00:25:16,760 --> 00:25:19,520
Speaker 1: would have been much more successful, even if that meant

446
00:25:19,600 --> 00:25:23,359
Speaker 1: waiting for a late October or November launch. So we

447
00:25:23,480 --> 00:25:25,880
Speaker 1: usually put our lessons at the end of Brink episodes,

448
00:25:26,040 --> 00:25:28,000
Speaker 1: but here's a lesson right in the middle of this one,

449
00:25:28,240 --> 00:25:32,000
Speaker 1: which is sometimes being first is not as important as

450
00:25:32,000 --> 00:25:34,119
Speaker 1: being best. Yeah, and I'm sorry. We probably could have

451
00:25:34,160 --> 00:25:35,920
Speaker 1: just said that quote instead of talking for the last

452
00:25:35,920 --> 00:25:39,080
Speaker 1: seven minutes, But then you wouldn't have the Brink. You

453
00:25:39,119 --> 00:25:41,800
Speaker 1: wouldn't have the braink But also around this time, our

454
00:25:41,840 --> 00:25:45,240
Speaker 1: kid Attendant started falling. It didn't help. I mean, we

455
00:25:45,280 --> 00:25:49,000
Speaker 1: still have arcades, but and they do better overseas than

456
00:25:49,040 --> 00:25:51,680
Speaker 1: in the US. But in the US, in the US,

457
00:25:51,760 --> 00:25:53,920
Speaker 1: it used to be a staple, like every mall had

458
00:25:53,960 --> 00:25:56,600
Speaker 1: at least one arcade, and now like there's only a

459
00:25:56,640 --> 00:26:00,960
Speaker 1: few game centers or bowling alleys that that even carry

460
00:26:01,040 --> 00:26:03,679
Speaker 1: video games. So yeah, it's they're few and far between

461
00:26:03,680 --> 00:26:06,560
Speaker 1: in the States. And I believe that at the time,

462
00:26:06,600 --> 00:26:10,359
Speaker 1: Sega was looking at a merger with Bandi, and in

463
00:26:10,480 --> 00:26:13,200
Speaker 1: ninet that was called off, and all of these things

464
00:26:13,240 --> 00:26:18,200
Speaker 1: led to downsizing in layoffs, not surprisingly. Yeah, so they

465
00:26:18,560 --> 00:26:22,360
Speaker 1: really were setting their hopes on the Dreamcast. They really

466
00:26:22,400 --> 00:26:25,199
Speaker 1: thought maybe the Dreamcast system could succeed where the Saturn

467
00:26:25,240 --> 00:26:27,399
Speaker 1: had failed. They really put a lot of work and

468
00:26:27,480 --> 00:26:31,520
Speaker 1: design and the Dreamcast and it showed. But the damage

469
00:26:31,560 --> 00:26:34,600
Speaker 1: had been done already right there. The missteps they made

470
00:26:34,640 --> 00:26:38,920
Speaker 1: with the Genesis peripherals, the missteps with their c D

471
00:26:39,119 --> 00:26:42,400
Speaker 1: system had kind of turned a lot of gamers off.

472
00:26:42,440 --> 00:26:46,520
Speaker 1: They had a bad perception of Sega the company as

473
00:26:46,520 --> 00:26:48,840
Speaker 1: far as hardware as concerned. Yeah, but we're going to

474
00:26:48,960 --> 00:26:59,919
Speaker 1: talk more about that right after this quick break. All right,

475
00:27:00,040 --> 00:27:03,800
Speaker 1: so now we're going to talk about the Dreamcast system

476
00:27:03,840 --> 00:27:06,360
Speaker 1: I still own. I think we own one too. It's

477
00:27:06,359 --> 00:27:08,400
Speaker 1: actually really easy to hook it up because you can

478
00:27:08,440 --> 00:27:11,520
Speaker 1: just hook it up through a coaxial cable to your machine.

479
00:27:11,560 --> 00:27:14,479
Speaker 1: In fact, you could even feed cable through a cable

480
00:27:14,880 --> 00:27:18,320
Speaker 1: system to your game system and then from the game

481
00:27:18,359 --> 00:27:21,080
Speaker 1: system to the television, because I used to do that.

482
00:27:21,560 --> 00:27:24,359
Speaker 1: My my Saga Dreamcast, which I do still own, is

483
00:27:24,400 --> 00:27:28,040
Speaker 1: not currently connected to my television, but it could be.

484
00:27:28,440 --> 00:27:31,159
Speaker 1: It should be, Jonathan, it should be. Well. The Dreamcast

485
00:27:31,240 --> 00:27:34,679
Speaker 1: came out in Japan and ninety nine in the US

486
00:27:35,359 --> 00:27:37,800
Speaker 1: about a year apart from each other, not like a

487
00:27:37,800 --> 00:27:40,040
Speaker 1: few months apart, but about a year. And it was

488
00:27:40,040 --> 00:27:43,560
Speaker 1: a sixth generation console for home by Sega and the

489
00:27:43,640 --> 00:27:48,800
Speaker 1: last one and uh, gamers who got it saw that

490
00:27:49,160 --> 00:27:54,080
Speaker 1: the system was pretty boss. Yeah, people still say that

491
00:27:54,119 --> 00:27:57,080
Speaker 1: it's not everybody. A lot of people say that it's

492
00:27:57,119 --> 00:28:00,080
Speaker 1: one of the best consoles that's been created. It the

493
00:28:00,160 --> 00:28:03,480
Speaker 1: least a toe to toe with the competing consoles on them.

494
00:28:03,520 --> 00:28:06,560
Speaker 1: It was. It was advanced compared to the competing consoles

495
00:28:06,560 --> 00:28:09,520
Speaker 1: on the market. It even I would argue it didn't

496
00:28:09,800 --> 00:28:14,080
Speaker 1: equal the following generation of consoles, but it was pretty

497
00:28:14,240 --> 00:28:16,840
Speaker 1: darn clothes. Well. It was the first one to have

498
00:28:16,880 --> 00:28:19,920
Speaker 1: a built in modem for online gaming, it was the

499
00:28:19,920 --> 00:28:23,560
Speaker 1: first one to do voice recognition for online gaming, and

500
00:28:23,600 --> 00:28:26,760
Speaker 1: it had really great graphics and really great sound. It

501
00:28:26,800 --> 00:28:31,959
Speaker 1: also had that that fish Man game, you know what

502
00:28:31,960 --> 00:28:35,920
Speaker 1: it was man, which is interesting. If you're not familiar

503
00:28:35,960 --> 00:28:39,080
Speaker 1: with it, you should or should not, go look up.

504
00:28:39,160 --> 00:28:41,120
Speaker 1: I can't. I can't even recommend for you to go

505
00:28:41,120 --> 00:28:43,600
Speaker 1: look at a YouTube rio because it's weird. Yeah, if

506
00:28:43,720 --> 00:28:46,440
Speaker 1: if you feel the need to not sleep ever again,

507
00:28:46,640 --> 00:28:48,680
Speaker 1: go look it up. But then they came out with

508
00:28:48,840 --> 00:28:52,880
Speaker 1: really great games, absolutely Crazy Taxi and Jet Grind, radio

509
00:28:52,960 --> 00:28:56,160
Speaker 1: imports of their Arcade games that also we're really great

510
00:28:56,200 --> 00:28:58,680
Speaker 1: on this console, shem You, and Soul Caliber too, just

511
00:28:58,720 --> 00:29:01,320
Speaker 1: to name a few. Yeah, Soul Caliber was probably my

512
00:29:01,320 --> 00:29:04,080
Speaker 1: favorite series. Yeah, and they even won an award for

513
00:29:04,120 --> 00:29:07,360
Speaker 1: the most successful hardware launch in history, and it sold

514
00:29:07,680 --> 00:29:09,920
Speaker 1: over five hundred thousand units in the first week, as

515
00:29:09,920 --> 00:29:12,160
Speaker 1: opposed to the Saturn, which had only sold that many

516
00:29:12,200 --> 00:29:16,000
Speaker 1: in a month. Yeah, so incredibly well out of the gate.

517
00:29:16,080 --> 00:29:19,680
Speaker 1: But unfortunately that was not sustainable. Yeah, because then we

518
00:29:19,760 --> 00:29:23,840
Speaker 1: got the PlayStation two. Yeah, and the PS two ended

519
00:29:23,920 --> 00:29:27,000
Speaker 1: up winning over a lot of people right away. PS

520
00:29:27,040 --> 00:29:29,880
Speaker 1: two is a great machine. I still think the Dreamcast

521
00:29:29,960 --> 00:29:31,720
Speaker 1: is better than the PS but a lot of people

522
00:29:31,720 --> 00:29:33,920
Speaker 1: had already switched over to PlayStation Yeah. There are a

523
00:29:33,920 --> 00:29:36,360
Speaker 1: lot of people who are already in the Sony ecosystem,

524
00:29:36,400 --> 00:29:39,040
Speaker 1: and they thought, oh, well that I already loved this

525
00:29:39,120 --> 00:29:42,160
Speaker 1: game system, I bet this one's going to be it's

526
00:29:42,200 --> 00:29:44,440
Speaker 1: too I bets twice as good. I'm gonna go with that.

527
00:29:44,680 --> 00:29:47,360
Speaker 1: So they stopped making the Dreamcast in two thousand one,

528
00:29:47,640 --> 00:29:50,160
Speaker 1: and support for it ended in two thousand three, and

529
00:29:50,480 --> 00:29:54,320
Speaker 1: games were produced into two thousand seven, over thirty of them.

530
00:29:54,440 --> 00:29:57,840
Speaker 1: But unless you get a really ambitious kickstarter, you're not

531
00:29:57,880 --> 00:30:00,640
Speaker 1: going to get more games. Interesting. I didn't realize they

532
00:30:00,680 --> 00:30:02,760
Speaker 1: were being made even that late. I know that I

533
00:30:02,840 --> 00:30:07,120
Speaker 1: got my Dreamcast after two thousand one, which is when

534
00:30:07,160 --> 00:30:09,920
Speaker 1: they had stopped making the Dreamcast. But you know, I've

535
00:30:09,920 --> 00:30:12,200
Speaker 1: only been around for two years. In the US, you

536
00:30:12,280 --> 00:30:14,560
Speaker 1: had a lot of fans that were making games. You

537
00:30:14,560 --> 00:30:17,920
Speaker 1: had a lot of crowdsourced gotcha games. Apparently it was

538
00:30:17,960 --> 00:30:21,200
Speaker 1: pretty easy to make them for the Dreamcast. It's definitely

539
00:30:21,200 --> 00:30:22,959
Speaker 1: easy to pirate them, not that I would know from

540
00:30:23,040 --> 00:30:25,680
Speaker 1: personal experience. I didn't fired them. I just I just

541
00:30:25,760 --> 00:30:27,760
Speaker 1: got hold of something, and I mean someone I know

542
00:30:27,920 --> 00:30:30,000
Speaker 1: got hold of a whole. Yeah, I just keep digging

543
00:30:30,000 --> 00:30:32,480
Speaker 1: that whole Jonathan um. In March of two thousand one,

544
00:30:32,480 --> 00:30:34,600
Speaker 1: they announced, you know, we're out of console game We're

545
00:30:34,640 --> 00:30:37,240
Speaker 1: just going to focus on software and third party game publishing.

546
00:30:37,920 --> 00:30:41,520
Speaker 1: They did some restructures. The first game they released for

547
00:30:41,560 --> 00:30:44,920
Speaker 1: another competitor was for Nintendo. I feel like this was

548
00:30:44,960 --> 00:30:48,280
Speaker 1: probably what broke the spirit of the company right because

549
00:30:49,000 --> 00:30:52,880
Speaker 1: the Dreamcast, like we said, was truly a revolutionary product.

550
00:30:52,960 --> 00:30:56,560
Speaker 1: It was a good game console, people liked it, and

551
00:30:56,680 --> 00:31:01,040
Speaker 1: yet the company, like the actual hardware, ultimately failed in

552
00:31:01,080 --> 00:31:03,760
Speaker 1: the market. Like it had a great reception and had

553
00:31:04,000 --> 00:31:06,960
Speaker 1: early buzz, but it wasn't able to keep on with that.

554
00:31:07,720 --> 00:31:10,760
Speaker 1: And I think that must have been a very hard

555
00:31:10,920 --> 00:31:14,120
Speaker 1: decision to come to at Sega, to say, listen, we

556
00:31:14,160 --> 00:31:17,480
Speaker 1: gave it our best shot and it wasn't enough. Yeah,

557
00:31:17,760 --> 00:31:20,440
Speaker 1: it even gets a little bit sadder before it gets better.

558
00:31:20,840 --> 00:31:24,160
Speaker 1: They looked at a bunch of mergers. The president of

559
00:31:24,160 --> 00:31:27,800
Speaker 1: Sega at that time of Sega Japan passed away shortly

560
00:31:27,800 --> 00:31:29,720
Speaker 1: after that. He did give seven hundred million dollars to

561
00:31:29,760 --> 00:31:34,840
Speaker 1: the company UM to try to help bolster it's it's success,

562
00:31:35,600 --> 00:31:38,720
Speaker 1: it didn't really help. In two thousand three, they announced

563
00:31:38,760 --> 00:31:41,840
Speaker 1: a merger of Semi Corps, which made Pachinko machines and

564
00:31:41,880 --> 00:31:44,480
Speaker 1: things like that. Yeah, and then Namco said no, we

565
00:31:44,560 --> 00:31:48,240
Speaker 1: want to buy Sega, and then both of those fell through.

566
00:31:48,920 --> 00:31:50,880
Speaker 1: And then a few months later Sammy Corp. Came back

567
00:31:51,240 --> 00:31:54,160
Speaker 1: and bought Sega. But in two thousand twelve they had

568
00:31:54,160 --> 00:31:57,600
Speaker 1: to restructure again, so they cut more jobs, they closed

569
00:31:57,640 --> 00:32:00,800
Speaker 1: multiple branches, and they announced that they would only be

570
00:32:00,880 --> 00:32:04,440
Speaker 1: focusing on developing digital contents so free to play in

571
00:32:04,520 --> 00:32:07,040
Speaker 1: phone apps and things like that. Yeah, far cry from

572
00:32:07,040 --> 00:32:10,480
Speaker 1: the old arcade and console days. Yeah, and then driving

573
00:32:10,480 --> 00:32:14,000
Speaker 1: their existing IPCA Sonic. Sonic still comes out with games

574
00:32:14,440 --> 00:32:18,240
Speaker 1: and people still like them for the most part, so

575
00:32:18,480 --> 00:32:21,720
Speaker 1: they can make some money licensing that intellectual property. And

576
00:32:22,160 --> 00:32:24,960
Speaker 1: since then they've even they've even made a few acquisitions,

577
00:32:25,040 --> 00:32:26,720
Speaker 1: and like I said, there have been some talks of

578
00:32:26,800 --> 00:32:30,280
Speaker 1: a comeback recently. Yeah. So so they continue to make

579
00:32:30,320 --> 00:32:34,840
Speaker 1: games for other platforms, but they haven't shown any sign

580
00:32:34,840 --> 00:32:38,200
Speaker 1: of getting back into the the home console market. Apart

581
00:32:38,240 --> 00:32:41,040
Speaker 1: from there were rumors every few years. Yeah, but I

582
00:32:41,120 --> 00:32:44,400
Speaker 1: heard about something in twenty but I couldn't substantiate it. Yeah,

583
00:32:44,720 --> 00:32:47,719
Speaker 1: so we hear this pretty much every few years, like,

584
00:32:47,920 --> 00:32:50,320
Speaker 1: let's wait till e three and maybe we'll hear another

585
00:32:50,480 --> 00:32:53,560
Speaker 1: announcement of this beloved game company coming up with a

586
00:32:53,560 --> 00:32:57,600
Speaker 1: console again. And honestly, there might be a possibility of

587
00:32:57,640 --> 00:33:00,320
Speaker 1: that happening. You know, we've got the next generation of

588
00:33:00,360 --> 00:33:03,320
Speaker 1: consoles right around the corner. Sony's getting ready with their

589
00:33:03,360 --> 00:33:05,760
Speaker 1: big announcement for the PS five. They've talked a little

590
00:33:05,800 --> 00:33:08,840
Speaker 1: bit about it already. There's always rumors about what the

591
00:33:08,880 --> 00:33:12,240
Speaker 1: next Microsoft console is going to be, So maybe we

592
00:33:12,280 --> 00:33:16,480
Speaker 1: will see another attempt in the future. It is very

593
00:33:16,560 --> 00:33:20,600
Speaker 1: challenging to get into a market that has been dominated

594
00:33:20,600 --> 00:33:23,960
Speaker 1: by three powerhouse players. I think their biggest hope would

595
00:33:24,000 --> 00:33:27,560
Speaker 1: be really banking on those gamers who are now grown

596
00:33:27,640 --> 00:33:30,320
Speaker 1: up in middle aged. All that hurt to say, and

597
00:33:30,360 --> 00:33:35,960
Speaker 1: now have you know, expendable income to relive their fond memories.

598
00:33:36,200 --> 00:33:38,760
Speaker 1: I'm sorry, I can't hear you my elderly ears. I

599
00:33:38,840 --> 00:33:42,760
Speaker 1: was putting myself into that category as well. Jonathan, there

600
00:33:42,840 --> 00:33:45,040
Speaker 1: there are a couple of fun facts. I do want

601
00:33:45,040 --> 00:33:47,040
Speaker 1: to at least say one of them, which is the

602
00:33:47,040 --> 00:33:52,880
Speaker 1: Sega Genesis motto, which is Genesis does wet nintend don't. Yeah,

603
00:33:53,200 --> 00:33:56,120
Speaker 1: now I remember that ad campaign. Yeah, And there's some

604
00:33:56,160 --> 00:33:58,440
Speaker 1: other things we could talk about. We didn't mention the

605
00:33:58,520 --> 00:34:02,840
Speaker 1: infamous game gear. That was a handheld game system that

606
00:34:02,920 --> 00:34:06,040
Speaker 1: Sega came out with, but it was plagued with problems,

607
00:34:06,080 --> 00:34:07,840
Speaker 1: not the least of which was if you wanted to

608
00:34:07,880 --> 00:34:10,680
Speaker 1: play it, you better have a steady supply of batteries

609
00:34:10,680 --> 00:34:12,959
Speaker 1: on hand because it drained those suckers and it took

610
00:34:13,040 --> 00:34:17,279
Speaker 1: like six from That was not the most efficient game

611
00:34:17,360 --> 00:34:20,879
Speaker 1: system out there. And um, yeah, there's there's a lot

612
00:34:20,880 --> 00:34:22,840
Speaker 1: more we could say obviously about Sega, but that was

613
00:34:22,920 --> 00:34:27,080
Speaker 1: the real nut of the problem that they faced was

614
00:34:27,120 --> 00:34:31,960
Speaker 1: that they probably, rather than go with the Sega Genesis peripherals,

615
00:34:32,040 --> 00:34:37,560
Speaker 1: should have thrown more attention and support behind and that

616
00:34:37,880 --> 00:34:42,120
Speaker 1: might have given the Saturn a real chance of success. Instead,

617
00:34:42,160 --> 00:34:45,880
Speaker 1: they kind of confused the market and cannibalize their own sales,

618
00:34:46,280 --> 00:34:48,439
Speaker 1: and then by the time the Dreamcast came around, which

619
00:34:48,440 --> 00:34:52,560
Speaker 1: was again truly an awesome console, they just didn't have

620
00:34:52,680 --> 00:34:58,000
Speaker 1: enough goodwill out there and enough enthusiasm too push them

621
00:34:58,000 --> 00:34:59,800
Speaker 1: hard enough so that when Sony came out with a

622
00:34:59,840 --> 00:35:03,000
Speaker 1: p S two, they could really compete, which is a shame.

623
00:35:03,480 --> 00:35:06,440
Speaker 1: But you know, we don't know what the future holds.

624
00:35:06,480 --> 00:35:09,240
Speaker 1: Maybe we will see Sega return truly from the brink.

625
00:35:09,239 --> 00:35:11,560
Speaker 1: I would say right now, they're still beyond it because

626
00:35:11,600 --> 00:35:14,480
Speaker 1: they're a shadow of what they used to be. But

627
00:35:15,040 --> 00:35:17,560
Speaker 1: who knows. Maybe once they do the Sonic the Hedgehog

628
00:35:17,600 --> 00:35:22,000
Speaker 1: redesign for the movie. Yikes, I've seen some good fan

629
00:35:22,160 --> 00:35:24,520
Speaker 1: art of what the redesign could look like. Yeah, but

630
00:35:24,600 --> 00:35:28,280
Speaker 1: that's fan art, I mean maybe. Honestly, I was surprised

631
00:35:28,280 --> 00:35:33,000
Speaker 1: to see that a company would take that initial reaction

632
00:35:33,160 --> 00:35:37,279
Speaker 1: so seriously as to go that incredible step, because I

633
00:35:37,280 --> 00:35:42,080
Speaker 1: mean that is that that's not a small endeavor to redesign, reanimate,

634
00:35:42,400 --> 00:35:46,560
Speaker 1: re render all of that work, because you figure they

635
00:35:46,640 --> 00:35:48,719
Speaker 1: must be almost done with the movie by the time

636
00:35:48,719 --> 00:35:51,880
Speaker 1: they're releasing trailers, at least a good portion of the movie,

637
00:35:52,040 --> 00:35:55,400
Speaker 1: and then you're essentially deleting the character and reinserting the

638
00:35:55,480 --> 00:35:58,719
Speaker 1: character with possibly with the same animations, but it's still

639
00:35:58,760 --> 00:36:02,000
Speaker 1: a totally different design. Is gonna cause all that rendering

640
00:36:02,040 --> 00:36:06,560
Speaker 1: to back again well, especially after researching this episode and

641
00:36:06,600 --> 00:36:09,480
Speaker 1: talking about Sega. I hope that the redesign is successful

642
00:36:09,640 --> 00:36:12,560
Speaker 1: and that a new generation falls in love with little

643
00:36:12,600 --> 00:36:17,040
Speaker 1: Blue Speedy Hedgehog. Yeah I do too. I hope you

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00:36:17,120 --> 00:36:20,520
Speaker 1: enjoyed that episode of Business on the Brink. That was

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00:36:20,560 --> 00:36:24,000
Speaker 1: an interesting show to work on. Big shout out to

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00:36:24,160 --> 00:36:28,000
Speaker 1: my co host Ariel who I mean, you just don't know.

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00:36:28,160 --> 00:36:31,000
Speaker 1: She did so much work on that show. She was

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00:36:31,280 --> 00:36:37,000
Speaker 1: an incredible researcher and organizer and was a joy to

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00:36:37,040 --> 00:36:41,160
Speaker 1: work with. Uh. We also did large Nerdron Collider together,

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00:36:41,560 --> 00:36:43,920
Speaker 1: which is currently on hiatus but is planning to come

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00:36:43,920 --> 00:36:48,399
Speaker 1: back very soon. She's actually on vacation right now with

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00:36:48,440 --> 00:36:51,920
Speaker 1: her family, so wishing her all the best. Wishing you

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00:36:52,080 --> 00:36:54,880
Speaker 1: all the best. Hope you are happy and healthy and safe.

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00:36:55,520 --> 00:36:58,560
Speaker 1: I'll be getting there soon enough. It's just a little

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00:36:59,600 --> 00:37:03,560
Speaker 1: momping the road and uh yeah, that's it for this episode.

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00:37:03,600 --> 00:37:05,560
Speaker 1: If you would like to leave me a message, there

657
00:37:05,560 --> 00:37:07,759
Speaker 1: are a couple of ways you can do that. You

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00:37:07,760 --> 00:37:11,120
Speaker 1: can send me a voice message by going to the

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00:37:11,160 --> 00:37:14,480
Speaker 1: I Heart Radio app, navigate to the text stuff page.

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00:37:14,800 --> 00:37:17,200
Speaker 1: There's a little microphone icon that you can click on

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00:37:17,840 --> 00:37:21,680
Speaker 1: and then leave up to a thirty second long voice message. Uh.

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00:37:21,719 --> 00:37:23,359
Speaker 1: And you can even let me know if you would

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00:37:23,400 --> 00:37:26,000
Speaker 1: like us to use the audio in an episode and

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00:37:26,120 --> 00:37:29,080
Speaker 1: we will lea use that to help launch an episode,

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00:37:29,520 --> 00:37:31,000
Speaker 1: or you know, you can just tell me what your

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00:37:31,040 --> 00:37:34,160
Speaker 1: ideas or your quest or anything like that. Or if

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00:37:34,200 --> 00:37:36,080
Speaker 1: you don't want to leave a voice message, you can

668
00:37:36,080 --> 00:37:38,680
Speaker 1: also always leave a message to me on Twitter. The

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00:37:38,760 --> 00:37:41,400
Speaker 1: handle for the show is tech Stuff H s W

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00:37:42,160 --> 00:37:50,240
Speaker 1: and I'll talk to you again really soon. Tech Stuff

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00:37:50,360 --> 00:37:53,520
Speaker 1: is an I Heart Radio production. For more podcasts from

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00:37:53,520 --> 00:37:57,279
Speaker 1: my Heart Radio, visit the i Heart Radio app, Apple Podcasts,

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00:37:57,400 --> 00:38:01,440
Speaker 1: or wherever you listen to your favorite shows. Nine