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Speaker 1: Oh hey, everybody, Episode eighty eight to the Honey Collective.

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Speaker 1: Phil and I are feeling good today, are we? Phil?

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Speaker 1: Friday Friday? Keep behind the curtain. We're recording this on

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Speaker 1: Friday Friday Friday. I'm excited, are you? I don't know,

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Speaker 1: all right, but you should be. I should be. I

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Speaker 1: should to say that I am, Yes, I am. There's

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Speaker 1: a lot of good stuff in episode eight eight, including

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Speaker 1: I took a trip back to Texas to the Hill Country,

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Speaker 1: used to meet with some folks at work at a

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Speaker 1: place called Force of Nature Meets. They make real good,

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Speaker 1: clean food for you, and they do so using regenerative agriculture,

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Speaker 1: good soil, fancy buffalo running around the soil. It's all

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Speaker 1: the circle of life. You'll learn about it coming up

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Speaker 1: in this episode. But before we get into that, Phil

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Speaker 1: and I we're tying up some loose ends talking about

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Speaker 1: the mustache where where there's a lot of controversy about Phil.

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Speaker 1: Segment will address that and and just a lot of

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Speaker 1: a lot of tye and loose ends as we get

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Speaker 1: into the mid November here on the Hunting Collective and

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Speaker 1: now here's the show. I guess I grew up on

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Speaker 1: an older road A pedal to the meadows. I always

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Speaker 1: did what I told until I found out that my

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Speaker 1: brand new closed a game second hand from the rich

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Speaker 1: kids next door. And I grew up fast. I guess

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Speaker 1: I grew up. I mean, there are a thousand things

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Speaker 1: inside of my head I wish I ain't seen, and

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Speaker 1: now I just wanted to a real bad dream or

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Speaker 1: being and like I'm coming apart of the scenes, but

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Speaker 1: thank you, Jack Daniels. Seven. So here in the studio

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Speaker 1: they Phil episode eight eight, still rolling on here in

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Speaker 1: bows Man. Um, you know, I'm a little down and out, Phil.

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Speaker 1: I don't know. Is it the weather. It's kind of gloomy.

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Speaker 1: It's gloomy with today's gloomy. Uh, I'm a little jet lagged.

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Speaker 1: I just went to Texas, Michigan, Texas, and I'm back here.

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Speaker 1: You know, it's Friday. Nobody's in the office, it's everybody's

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Speaker 1: out hunting, and um, it's just a little gloomy. It's

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Speaker 1: just a little gloomy. So they're out there, and listener, Lane,

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Speaker 1: You'll have to excuse me if I sound a little

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Speaker 1: bit melancholy, because that's really what's going on right now.

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Speaker 1: I'm trying to convince Ben to to drink some coffee. No, no,

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Speaker 1: I've never had coffee. You see, that's that's the problem.

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Speaker 1: Right ever in my life did a health thing. No, No,

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Speaker 1: it's just a thing, not like you just never do something.

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Speaker 1: That's what happened. I just never. I just never thought, well,

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Speaker 1: I'll have some coffee, and I just never have have partaken.

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Speaker 1: One time I did have like a latte or something

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Speaker 1: in New Zealand, and I was like strung out for

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Speaker 1: a whole week because if you gave me a five

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Speaker 1: hour energy right now, I would die. Okay, I don't

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Speaker 1: drink Honestly, if you if you had a latte, which

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Speaker 1: is usually like two shots of espresso, and you felt

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Speaker 1: like you were that wired, I'm sure I take it back,

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Speaker 1: you probably shouldn't start drinking coffee, all right. And everybody

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Speaker 1: like we were talking about this when I was at

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Speaker 1: Rome Ranch. I watch you coffee drinkers when you're drinking

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Speaker 1: this this stuff, and it's like, oh, yeah, like the

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Speaker 1: coffee just like smelling. Oh, and then you're drink Oh,

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Speaker 1: it's a weird relationship you have with this liquid. I'd

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Speaker 1: like to meet these people you're I've watched them. I

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Speaker 1: go to the coffee shop, and weirdly watch people drink coffee,

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Speaker 1: just slurp up their coffee, and it's like sexual. Oh yeah,

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Speaker 1: I can't go in the morning without drinking my coffee.

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Speaker 1: Don't don't talk to me until I've had my and

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Speaker 1: there like shirts about it. So anyway, now I'm just

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Speaker 1: not doing it because whatever coffee culture. Coffee culture, okay, lame, lame, um,

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Speaker 1: we gotta get to sho. What should we do? We

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Speaker 1: got some poems, a couple of poems, really two of them,

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Speaker 1: because we praised the last poem. You round the show

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Speaker 1: and you're getting more entries, more poems. I I appreciate

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Speaker 1: that we have the final This is we're ending the

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Speaker 1: conversation about Phil's mustache. That's good. We'll start there. We

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Speaker 1: should start there. We have an email from a guy

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Speaker 1: named thy Sore Hanson, and I like, no, no, he

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Speaker 1: put the finale. He's been listening. He put the phonetics,

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Speaker 1: put the pronunciation under it. Ty sir t y s

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Speaker 1: o R his last name. I think I can get Hanson.

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Speaker 1: Good job, thanks man, um, he says to Ben and

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Speaker 1: Phil Because of Philip and his egregious decision, making I

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Speaker 1: feel like a sailor with no captain, an arrow with

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Speaker 1: no target, a knife with no sharpness because of the engineer.

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Speaker 1: I am lost. You see, I'm a long time listener

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Speaker 1: of the THHC. Since Phil first started tickling our ear drums,

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Speaker 1: I have been a supporter. Mango a marvelous name for

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Speaker 1: a CA nine. How dare you, Benjamin condemn a man

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Speaker 1: for such a wonderful name for the man's best friend.

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Speaker 1: Thank you so much, skippy mcweek stash more like strong

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Speaker 1: mcwoke stash. Wow, let's reopen the voting. Yeah, that's the winner.

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Speaker 1: Since since since it's creation, I've been inspired by the

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Speaker 1: prickly hairs that a dorn fills upper lip. You see,

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Speaker 1: I am I am too unable to produce a mustache

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Speaker 1: to where proudly like Phil. If Callahan's mustache can be

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Speaker 1: prepared to a bore grizz, mine could be compared to

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Speaker 1: a newborn fawn. But Phil's endeavors gave me hope. When

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Speaker 1: he started his journey and was ridiculed for Gary's growth,

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Speaker 1: I said no more. I wanted to support fill from

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Speaker 1: the shadows and girl mustache of my own and wear

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Speaker 1: it proudly. But I've been betrayed. Oh no, not even

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Speaker 1: ten minutes. In episode eighties seven, a bomb was dropped.

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Speaker 1: Phil's mustache was murdered put in the sound effect. Dent't

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Speaker 1: d put that in there? Okay, murdered by the man

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Speaker 1: who birthed it. My disappointment cannot be measured. Philip, middle

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Speaker 1: name Taylor. This is good, this is this is great.

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Speaker 1: My day. Nay, the entire month has been ruined. My

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Speaker 1: hope is after you read this is that you are

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Speaker 1: more aware of your actions. Those actions affect the hearts

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Speaker 1: and emotions of others. Fellow listeners, pray that I will

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Speaker 1: be able to recover from Phil's heinous You know, I

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Speaker 1: had no idea that I was carrying a flame for

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Speaker 1: so many PostScript, Phil, it took me quite a long

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Speaker 1: time to craft this email because of the blinding tears

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Speaker 1: in my eyes in sadness from Louisiana tyser Okay, uh, well,

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Speaker 1: first of all, that's inspiring. How's that inspiring? Oh? I?

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Speaker 1: Like he said, I didn't know my actions would have

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Speaker 1: we cause a ripple effect that that that shook the nation.

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Speaker 1: Apparently this man, this man is he seems heartbroken. I

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Speaker 1: feel bad, you do well? I feel well? Sort of

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Speaker 1: like that thing where you say i'm you don't actually apologize.

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Speaker 1: So I'm saying I'm sorry for my actions. You say

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Speaker 1: I'm sorry I hurt your feelings. Yeah, Like I'm sorry

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Speaker 1: that you're sorry, but I'm not sorry that I shaved

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Speaker 1: my most That that's how I feel. You were pretty

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Speaker 1: clear in the last episode that that that I made

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Speaker 1: the right decision. Yeah, and that you only cared about

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Speaker 1: your family. His opinion, not ours. I still feel that

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Speaker 1: I'm not Tai serves opinion, mostly my opinion. All right,

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Speaker 1: here's a poem. Ready, Okay, Hunting season. I didn't write this,

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Speaker 1: by the way, I'll tell you wrote it later. Hunting

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Speaker 1: season comes by once a year, and with this my

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Speaker 1: summer was spent with archery gear. I flung arows at

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Speaker 1: targets of paper and foam, promised my wife to bear

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Speaker 1: a white tail home. I read everything from Be Honest,

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Speaker 1: Stephen cal I felt like ben Ob could be a pal.

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Speaker 1: I learned to cook for the Meat Eator book. I

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Speaker 1: was ready, able and had the look. The faithful day

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Speaker 1: came and I rose early. I felt like a hunter, solid, honorable,

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Speaker 1: and burly. I jumped in the truck and steered for

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Speaker 1: the land, arrived in the dark, and made my way

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Speaker 1: to the stand. I climbed carefully and sat in my perch.

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Speaker 1: I was fully legit, wearing all the meat Eator merch.

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Speaker 1: As the sun rose, I peacefully looked over the lease

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Speaker 1: and then it hit me. I forgot my release. Mm

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Speaker 1: hmm the end, Peter Oxley, that was good, well done, Yeah,

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Speaker 1: well done. You've got some creative listeners, I really do,

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Speaker 1: and I like to highlight them because it's good. I've

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Speaker 1: run out of things to say, So there show, this

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Speaker 1: is now your show. Wow, Like we got a lot

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Speaker 1: of real sharp listeners here, only I mean creative. Yeah.

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Speaker 1: I like it. I say, keep him, keep him coming,

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Speaker 1: keep him coming. It makes me smile, even in these

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Speaker 1: days when I'm just feeling down, I'm not really sure

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Speaker 1: what to do. This kind of fodder that keeps me

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Speaker 1: going and that brings us to the work. Sharp noticer

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Speaker 1: sharp moment. But this week we had a nomination from

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Speaker 1: our friend Eric Hall. He wrote it, or he wrote

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Speaker 1: and he sent in of a little voicemail and he

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Speaker 1: said this deserves the sharp Moment for not turn So yeah,

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Speaker 1: that's all he said. That's all he said. That's all

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Speaker 1: he said. Not bye, not a fan of the show.

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Speaker 1: Thank you, just hey man, Eric, call you're the best.

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Speaker 1: That was great. You are the best. Everything that you

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Speaker 1: say and do I enjoy. So uh, we will nominate

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Speaker 1: Mark for not being able to start the more, but

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Speaker 1: he can't win the prize. No, that would be that's

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Speaker 1: like nep to him. So we can't give Mark any prizes.

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Speaker 1: He already has the perfect life on the back forty.

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Speaker 1: They're locked in the back forty, can't leave, can't get sick,

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Speaker 1: were filming him, so I mean it's he's got the

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Speaker 1: perfect life. I find. So no, I'm sorry, Eric, we

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Speaker 1: can't do that, but thank you for sending that um

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Speaker 1: and And there's some not sharp moments around the office

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Speaker 1: every week. We just can't give anybody field sharpness, so

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Speaker 1: we gotta keep it to you wonderful listeners. Phil play

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Speaker 1: the jingle, not the sharp moment, so you don't have

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Speaker 1: okay well this week. And another person with a name

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Speaker 1: that I'll probably mess up. His first name is Evan.

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Speaker 1: I got that. His last name is hole Skin. I

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Speaker 1: still like hole Skin. How is it spelled? It's not

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Speaker 1: like I just said it. H O l z G.

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Speaker 1: E n holes holes. You really got to separate that

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Speaker 1: Z and the G holes. So sorry about that, Evan,

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Speaker 1: but you knew that was coming, all right. My work

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Speaker 1: sharp moment took place three years ago. I just started

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Speaker 1: deer hunting at the age of one. The setting takes

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Speaker 1: place in a northern Michigan cabin that belonged to my

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Speaker 1: fiance in the middle of the Manistee National Forest. Now, Evan,

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Speaker 1: do not give away your hotspots here, man, rookie mistake steak.

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Speaker 1: It all began with my fiance's grandfather telling me another

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Speaker 1: one of his spots. These usually involved a vague description

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Speaker 1: of a blind he made from dead trees and branches

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Speaker 1: around thirty years ago. Usually I never found his blinds,

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Speaker 1: but the time this time, he pointed me into a

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Speaker 1: spot that was extremely hard to get to. It involved

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Speaker 1: a fair amount of hiking in a river crossing. I

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Speaker 1: was sure that this would be the home of a

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Speaker 1: giant buck, so I took his advice and set up

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Speaker 1: a tree stand in what I thought to be a

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Speaker 1: prime spot. Fast forward to the end of October. I

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Speaker 1: was on my rut cation and could not wait to

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Speaker 1: finally sit this tree stand for the first time. I

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Speaker 1: was hiking in for an afternoon sit and I got

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Speaker 1: to the river crossing where my plan was to take

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Speaker 1: off my boots, stripped down to my underwear and crossed

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Speaker 1: the river. I was just finishing college and it was

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Speaker 1: too poor to afford waiters. After I got into my undies,

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Speaker 1: I took one step into the river and immediately sunk

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Speaker 1: up into my waist in the muck. I pushed through

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Speaker 1: and got to the other side, but unfortunately my frank

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Speaker 1: and Bean's itself are covered in an nice cold loincloth.

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Speaker 1: After sitting the afternoon hunt commando style and not seeing

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Speaker 1: any deer, it was time to cross the river again. Okay,

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Speaker 1: what's he gonna do? Okay, the first time, yeah, you

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Speaker 1: just had like cold underwear, which how did you not

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Speaker 1: think you were gonna have one underwear? How you didn't

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Speaker 1: play on that part out that's pretty? That's pretty not

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Speaker 1: so you should have packed the back up put it? Yeah? Yeah,

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Speaker 1: this time it was dark. Okay, I stripped down naked.

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Speaker 1: I didn't want to put my cold underwear back on,

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Speaker 1: and I began crossing the river. Unfortunately, I took the

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Speaker 1: wrong path and found myself in mid thigh deep mud

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Speaker 1: along with this mud was some sort of tall grass,

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Speaker 1: the kind of grass it sticks to your skin and

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Speaker 1: makes fine little cuts. Can feel it right now, boy,

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Speaker 1: the simple river crossing had turned into twenty yards of

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Speaker 1: dragging my berries through mud and cut inducing grass. Although

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Speaker 1: I made it through without any major injuries, my scrowed

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Speaker 1: them truly had a work sharp moment. This was the

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Speaker 1: last time I took my fiance's grandfather's advice. The end

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Speaker 1: ouch play the jangle fill not so sharp moment. So

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Speaker 1: you don't have all right, Evan, You and you're scratched

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Speaker 1: up berries are going to get a work sharp field

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Speaker 1: sharpener from our friends at work Sharp. So thank you

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Speaker 1: so much, work Sharp for putting us on. We're having

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Speaker 1: fun putting out your dumb moments, aren't we, Phil. Yes,

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Speaker 1: I've been enjoying it. So that was a mid level dumb.

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Speaker 1: But it included like I seem to be drawn to

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Speaker 1: things that include nudity. Um, we had a abreast. I

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Speaker 1: had some and so that's just me. I have a

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Speaker 1: child's mind, So deal with it. Deal with it. Now.

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Speaker 1: We gotta get to uh the interview portion of the

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Speaker 1: show and what we're gonna do there. There's a lot

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Speaker 1: of things that are wrapped up in the interview you're

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Speaker 1: about to hear, but a few of them, uh, I

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Speaker 1: think probably need a little bit of explanation from my end.

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Speaker 1: So this all goes back Phill. You remember when I

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Speaker 1: went to Berkeley and I interviewed those animal rights specifically

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Speaker 1: Matt Johnson from Direct Action Anywhere, and then also my

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Speaker 1: good friend and UM vegan philosopher Robert C. Jones. So

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Speaker 1: if you haven't listen to those, will take a brief

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Speaker 1: pause and let you go listen to this episodes seventy

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Speaker 1: and seventy one, and we're back. Thanks for listening. Um.

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Speaker 1: What happened during those conversations was enlightening for many reasons,

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Speaker 1: confusing for many reasons. UM, but I think some probably

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Speaker 1: the most talked about episodes of this podcast and in

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Speaker 1: the eight eight that we've done. One thing that came

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Speaker 1: out of that For me, many things came out of it,

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Speaker 1: but one of the things that kind of was at

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Speaker 1: the at the top level of my mind after listening

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Speaker 1: to those and reading all your reaction and kind of

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Speaker 1: having some months now to think it through, it was

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Speaker 1: this idea of factory farming. I mean, I'm a hunter,

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Speaker 1: I and I eat the meat that I kill, and

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Speaker 1: that the notes that I care about my consumption and

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Speaker 1: care about my consumption. I can't just stop at that point.

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Speaker 1: Hunting has driven me to think about gardening and garden

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Speaker 1: and think about owning chickens to get the eggs. Has

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Speaker 1: driven me to do some things that are kind of

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Speaker 1: parallel to my consumption around walking, and that has driven

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Speaker 1: me to think about, like, how do we all consume

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Speaker 1: better as species, even even though though that's a little

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Speaker 1: bit dramatic to say, and how do we consume meat better?

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Speaker 1: Because I just don't believe this the idea of veganism

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Speaker 1: or animal rights that we can stop killing animals and

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Speaker 1: it's gonna be good for all of us, or good

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Speaker 1: even for the animals and for our environment, for our planet.

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Speaker 1: So what's the solution here? I I wonder. I have

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Speaker 1: wondered since that day, and when I went to Berkeley

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Speaker 1: it kind of bubbled some of these ideas up because

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Speaker 1: obviously those folks there are believe in in what I

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Speaker 1: just mentioned and are dimesically opposed kind of what my

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Speaker 1: beliefs are, but in the idea of developing those beliefs

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Speaker 1: and ideas a little bit more we start to wonder

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Speaker 1: fill about our consumption al right, consumption of meat specifically,

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Speaker 1: And so what's a better way to feed everyone? Right?

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Speaker 1: Because you're not a hunter, right, we're gonna get you there. Um,

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Speaker 1: So you guys eat a lot of store bought meat

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Speaker 1: your house about that's true? Would you do you guys

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Speaker 1: eat like grass fed? Do you care? Do you just

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Speaker 1: get whatever you can afford? No judgment, of course. I

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Speaker 1: mean we try to go a couple of steps above

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Speaker 1: kind of the cheap cuts at the grocery store. But um, Honestly,

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Speaker 1: if if you were to ask me, like where it

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Speaker 1: comes from or anything, usually don't usually like look for

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Speaker 1: like at least if it says like organic on the

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Speaker 1: on the label or grass fed, we try to shoot

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Speaker 1: for that, even though organic can that's like a very

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Speaker 1: wishy washy term. You're not gonna find out where it

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Speaker 1: came from exactly. Um, But like beyond that, um no, Like, yeah,

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Speaker 1: we don't do. I do a pretty piss poor job

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Speaker 1: of kind of being Um, but that's not you know,

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Speaker 1: that's normal. Yeah, sure, it's probably common for most of

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Speaker 1: So when I think of like I think of the extremes,

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Speaker 1: these poles, right, where you have somebody that's a venuses.

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Speaker 1: I'm just gonna eat you know, I'm not eating animal

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Speaker 1: products anymore or vegetarian. It's just not gonna eat meat.

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Speaker 1: And then you have somebody like me, He's like, I

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Speaker 1: love me, but I'm gonna go get it and I'm

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Speaker 1: gonna butcher it all myself. And when I pull out

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Speaker 1: of the freezer, I know where the deer lived, where,

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Speaker 1: what it ate, what it You know what muscle group,

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Speaker 1: This is how long it was aged. I know everything

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Speaker 1: about the meat when it comes out. That's that steak

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Speaker 1: is fully informed where I'm concerned. But that if you

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Speaker 1: kind of would remove some of that from the equation.

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Speaker 1: There's millions of people, seven million people in this country,

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Speaker 1: and we gotta feed all of them. How do we

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Speaker 1: better consume meat? Because we know companies like Tyson, JBS,

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Speaker 1: car Gil Smithfield, Perdue, these folks have factory farms and

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Speaker 1: factory problems produced millions of tons of manwer year. They

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Speaker 1: pollute our water agg runoff. There's lots of things man

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Speaker 1: this creates, like dead zones in our water. Pollutes. Our

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Speaker 1: water pollutes are air everywhere from the Chesapeake Bay where

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Speaker 1: I grew up to the Gulf of Mexico. We know

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Speaker 1: these things, we know these things are happening. And then

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Speaker 1: if you listen to vegans, there's a solution, stop consuming meat.

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Speaker 1: Those pollutions will go away. I don't believe that. I

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Speaker 1: believe that large scale agriculture, planting monoculture crops is just

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Speaker 1: as bad for our environment and the folks that you'll

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Speaker 1: hear from in a minute, I think it's worse than

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Speaker 1: large scale animal agriculture. And so here we are with

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Speaker 1: the conundrum that I'd like to try to address, probably

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Speaker 1: in a series of conversation, but definitely in this one

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Speaker 1: with the guys from force and nature. What do we do?

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Speaker 1: We have One solution is dontate any meat. The other

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Speaker 1: solution is eat a bunch of meat and don't know

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Speaker 1: where it comes from. There's got to be something in

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Speaker 1: the middle of that that allows us to care for

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Speaker 1: our environment, get the food that we need for all

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Speaker 1: the people that we have, and make sure well I'll

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Speaker 1: understand the impact. Um, there's's no way all everyone can

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Speaker 1: uh that's not sustainable. But we've gotta figure this all out.

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Speaker 1: So I think that's as connected to me as a

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Speaker 1: hunter and so and he likes to go outside, is

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Speaker 1: anything that I do. And so I want to not

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Speaker 1: only just this podcast, but other podcasts think about this

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Speaker 1: idea and think about it critically, understand what the problem is,

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Speaker 1: and understand the world we can do with it. Um,

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Speaker 1: because if we keep up large scale analizer culture, we're

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Speaker 1: just damning ourselves. Um. If we give it up in

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Speaker 1: a favor of more plant phase diet, we're damning ourselves

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Speaker 1: there too. So we gotta figure figure it out and

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Speaker 1: we gotta be somewhere in the middle. And so that

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Speaker 1: was what brought me to Texas outside of Frederisburg, Texas,

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Speaker 1: to a place called Rome Ranch. But to me, this

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Speaker 1: this is all about how to do better at consumption

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Speaker 1: and it starts with how do we grow it better?

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Speaker 1: How do we do better at butchering it and getting

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Speaker 1: it into people, into people's homes, into the grocery doors,

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Speaker 1: into their homes, and so force the nature is working

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Speaker 1: on that. So get ready to learn about soil fill.

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Speaker 1: You know a lot about soil. Nothing I don't know

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Speaker 1: ship about soil. I know that, but basically said, I

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Speaker 1: know that plants grow out of it, animals eat that,

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Speaker 1: and then I shoot the animals. Well beyond that, I

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Speaker 1: can't say, as I'm an expert in soil biology and

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Speaker 1: the fact that has on ecosystems. But I was able

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Speaker 1: to talk to Taylor, Robbie and Marshall from Force the

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Speaker 1: Nation Meach and learn more about what they do, what

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Speaker 1: they think, and why it's important. So we can listen

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Speaker 1: to that and have a good dialogue. Phil Do you

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Speaker 1: feel like, um, what wouldn't you agree with the idea

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Speaker 1: that meat should be ethically sourced? Right? Well, actually, I mean,

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Speaker 1: like I before I applied for a job at this

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Speaker 1: year company, my wife and I went a little over

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Speaker 1: a month going going meatless, um, just to give it

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Speaker 1: a shot and see if we could do it. Um

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Speaker 1: And not because, uh just because of like the whole

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Speaker 1: um factory farming stuff, and like the impact it has

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Speaker 1: on the environments and the environment and the you know,

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Speaker 1: the cruelty that's sometimes done in those in those establishments,

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Speaker 1: and uh, um just because and I because I didn't

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Speaker 1: even think of like hunting or or you know, finding

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Speaker 1: your own meat as like even like an option and

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Speaker 1: stuff like that, or or anything that the folks at

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Speaker 1: Rome Ranch don nature meets. It's emblematic of everyone. I

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Speaker 1: think a lot of people think that like, well there's

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Speaker 1: factory farms and and like that's it because that's like

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Speaker 1: where a lot of meat comes up, and uh, and

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Speaker 1: that's that. Then that was my mindset when I was like,

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Speaker 1: you know this, this is kind of this kind of

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Speaker 1: sucked up. Well that's what you'll hear it in the

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Speaker 1: pod because I don't want to I want to kind

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Speaker 1: of ruin all of the conversation here, but like in

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Speaker 1: the podcast, I allowed that to happen in episode see

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Speaker 1: when they're like factory farm suck, right, Like, yep, they do,

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Speaker 1: And I was unable to kind of give any more

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Speaker 1: color to that cart of the conversation. Yeah, it sucks,

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Speaker 1: and then we move on. Well there's so much more

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Speaker 1: that to that, And I don't want somebody to be like,

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Speaker 1: trophy hunting sucks and I'm like yep, and we move on.

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Speaker 1: We're gonna have a way larger conversation around that term. Um.

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Speaker 1: Similar with assault rifles within the Second Amendment conversation, Like

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Speaker 1: these terms, they can't be monolithic. I can't just allow

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Speaker 1: something to label something broadly and then walk away from it.

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Speaker 1: So I felt poorly about that fat that part of

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Speaker 1: the conversation. When I was in Berkeley, I felt like

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Speaker 1: I could have had I known more, had I done

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Speaker 1: more research, been able to walk that back a little bit, like, Yeah,

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Speaker 1: factory farming sucks, but hey, here's all the ways farming

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Speaker 1: can be good for the land, can be good for

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Speaker 1: the environment, and can be it for the animals. Um.

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Speaker 1: And so I wanted to pursue that. It's taken me

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Speaker 1: a few months of looking around to find the right folks,

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Speaker 1: but I think the room ranch folks are are perfect

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Speaker 1: for it, because not only are they practicing a different

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Speaker 1: type of agriculture, they are packaging up the meat that

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Speaker 1: is is the is a product and putting it out

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Speaker 1: there for consumers. So, um, they're right in the middle

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Speaker 1: of this conversation. And if you're looking for a solution,

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Speaker 1: I was pretty compelled with what they had to say.

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Speaker 1: And so, Phil, I mean, I think your situation is

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Speaker 1: as normal as could possibly be. It's it's an interesting topic.

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Speaker 1: It's got a lot of like pathways to different areas

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Speaker 1: of conversation. Um. And certainly that you'll listen to this

424
00:24:44,920 --> 00:24:47,760
Speaker 1: interview and that'll that will come It comes to fruition

425
00:24:47,800 --> 00:24:50,359
Speaker 1: in some ways. But I think it's a good starting point.

426
00:24:50,680 --> 00:24:53,239
Speaker 1: It's a good thing to consider, and I hope you

427
00:24:53,359 --> 00:24:58,919
Speaker 1: enjoy my conversation with Taylor, Robbie and Marshall from Forceination

428
00:24:58,960 --> 00:25:06,000
Speaker 1: Meats you enjoy, I guess I grew up on and

429
00:25:06,080 --> 00:25:10,080
Speaker 1: all the row. All right, have you guys ever access

430
00:25:10,119 --> 00:25:13,240
Speaker 1: to your hunting while you podcast? Before anybody? This is

431
00:25:13,240 --> 00:25:16,280
Speaker 1: gonna be a first. So we're sitting like I usually,

432
00:25:16,720 --> 00:25:18,600
Speaker 1: I try to start some of these things by describing

433
00:25:18,600 --> 00:25:21,639
Speaker 1: where we are. Um, so, I think this will be

434
00:25:21,680 --> 00:25:23,840
Speaker 1: a pretty interesting one. Tailor, can you take us through.

435
00:25:24,080 --> 00:25:25,879
Speaker 1: We'll get to who you are in a second, but

436
00:25:26,200 --> 00:25:27,920
Speaker 1: can you take us through where we are and maybe

437
00:25:27,920 --> 00:25:32,280
Speaker 1: what we're looking at behind my left shoulder? Yeah, hey, um, okay,

438
00:25:32,320 --> 00:25:35,639
Speaker 1: So this is the pert Analis River Valley. It's in

439
00:25:35,680 --> 00:25:38,840
Speaker 1: central Texas. We call it the Hill Country. And uh,

440
00:25:38,880 --> 00:25:41,879
Speaker 1: we're at Rome Ranch. It's about a thousand acres of

441
00:25:41,920 --> 00:25:47,679
Speaker 1: regeneratively managed property and we have a multi species ranch here. Yeah,

442
00:25:47,760 --> 00:25:50,560
Speaker 1: and over my left shoulders some access to here the

443
00:25:50,640 --> 00:25:53,600
Speaker 1: non native to the country, which we could we could

444
00:25:53,600 --> 00:25:56,600
Speaker 1: be hunting or podcasting whatever. So if we if we

445
00:25:56,640 --> 00:25:58,119
Speaker 1: see a big buck, one of us might have to

446
00:25:58,160 --> 00:26:02,639
Speaker 1: go out there and take care of dispatch it. That's good. Uh,

447
00:26:02,840 --> 00:26:05,159
Speaker 1: let's go around and interests telling you might as well

448
00:26:05,160 --> 00:26:08,160
Speaker 1: starts that I've heard from you. Yeah. Hey, I'm Taylor Collins.

449
00:26:08,240 --> 00:26:10,879
Speaker 1: I'm a land stewart out here at the ranch. My

450
00:26:10,960 --> 00:26:14,240
Speaker 1: wife Katie and I purchased this property three years ago,

451
00:26:14,520 --> 00:26:17,879
Speaker 1: and UM, like I said, we manage it holistically and regeneratively.

452
00:26:17,920 --> 00:26:20,399
Speaker 1: So we're just trying to work in nature's image to

453
00:26:20,480 --> 00:26:24,040
Speaker 1: heal this place and build habitat for wildlife as well

454
00:26:24,040 --> 00:26:28,480
Speaker 1: as sequester carbon um infiltrate water, do real amazing things

455
00:26:28,480 --> 00:26:33,639
Speaker 1: with this property through the use of properly managed bison, turkeys, pigs, chickens,

456
00:26:33,840 --> 00:26:36,480
Speaker 1: and then all the wildlife that called this place home

457
00:26:36,520 --> 00:26:38,640
Speaker 1: as well. There are a lot we got to see.

458
00:26:38,760 --> 00:26:40,159
Speaker 1: We had a tour. We'll gutitar our tour here in

459
00:26:40,200 --> 00:26:43,760
Speaker 1: a minute, but we'll keep going around. Robbie, UM, Robbie Sandsome.

460
00:26:43,920 --> 00:26:46,280
Speaker 1: I uh a good fortune to work with Katie and

461
00:26:46,320 --> 00:26:50,719
Speaker 1: Taylor for for many years and uh most recently, UH

462
00:26:50,960 --> 00:26:53,560
Speaker 1: get to get to put some bison out here on

463
00:26:53,560 --> 00:26:57,600
Speaker 1: on Rome Ranch that they generously allow me to run

464
00:26:57,640 --> 00:27:01,400
Speaker 1: with their much larger herd. And then UH co founder

465
00:27:01,440 --> 00:27:05,120
Speaker 1: along with them of uh force of nature, which we'll

466
00:27:05,119 --> 00:27:07,080
Speaker 1: be talking about here a little bit, of course, of course.

467
00:27:07,160 --> 00:27:08,960
Speaker 1: And you guys have known each other, Taylor and Robbie

468
00:27:09,000 --> 00:27:11,560
Speaker 1: for how long? High school? I heard even before that

469
00:27:12,240 --> 00:27:15,560
Speaker 1: middle school? For sure we were we didn't hang out

470
00:27:15,560 --> 00:27:18,680
Speaker 1: together necessarily, but we always knew each other and respected

471
00:27:18,720 --> 00:27:21,480
Speaker 1: each other. And um, I got in a lot of

472
00:27:21,480 --> 00:27:23,800
Speaker 1: trouble and middle school, so Robbie was like, I'm staying

473
00:27:23,800 --> 00:27:27,000
Speaker 1: away from that guy, and uh, and then we reconnected

474
00:27:27,160 --> 00:27:29,879
Speaker 1: later in life. You know, we should get into that

475
00:27:29,880 --> 00:27:32,600
Speaker 1: story because I think it's an important one. Um, what

476
00:27:32,760 --> 00:27:35,560
Speaker 1: you guys did prior to force the nature kind of

477
00:27:35,560 --> 00:27:37,320
Speaker 1: what brought you to this point, But then you know,

478
00:27:37,359 --> 00:27:39,640
Speaker 1: really what brought you together because I think what we're

479
00:27:39,680 --> 00:27:42,280
Speaker 1: about to talk about, the regener of agriculture and some

480
00:27:42,359 --> 00:27:46,439
Speaker 1: of the principles and philosophies around it, it gets it

481
00:27:46,440 --> 00:27:49,040
Speaker 1: gets pretty complicated. Even for me. I was like, as

482
00:27:49,080 --> 00:27:51,280
Speaker 1: we were talking about during our tour earlier, it took

483
00:27:51,280 --> 00:27:52,520
Speaker 1: me a minute to pick it up, but as you

484
00:27:52,560 --> 00:27:55,200
Speaker 1: guys broke it down, I got it. But I think

485
00:27:55,440 --> 00:27:57,239
Speaker 1: how you got to this point is as interesting as

486
00:27:57,600 --> 00:28:01,240
Speaker 1: as some of those other pieces that we'll get to So, UM,

487
00:28:01,320 --> 00:28:04,280
Speaker 1: you guys met in middle school and then the reconnection,

488
00:28:04,680 --> 00:28:08,840
Speaker 1: I feel like was um around a company called Epic, right, yeah, yeah, correct,

489
00:28:08,960 --> 00:28:11,239
Speaker 1: tell us about that. Yeah, so we started. UM My

490
00:28:11,240 --> 00:28:14,880
Speaker 1: wife and I started Epic in two thousand thirteen, and uh,

491
00:28:14,920 --> 00:28:17,720
Speaker 1: you know, we started Epic at a point in time

492
00:28:17,720 --> 00:28:21,040
Speaker 1: where she was we're both raw food vegans, and um,

493
00:28:21,119 --> 00:28:25,760
Speaker 1: that diet and lifestyle wasn't working. And particularly my wife

494
00:28:25,840 --> 00:28:29,200
Speaker 1: Katie was training for ultra marathons and she had won

495
00:28:29,240 --> 00:28:31,000
Speaker 1: an iron Man. She won her first iron Man, so

496
00:28:31,040 --> 00:28:34,320
Speaker 1: she qualified for the World Championship race. And at that

497
00:28:34,359 --> 00:28:37,919
Speaker 1: point in time, conventional sports science nutrition said, hey, to

498
00:28:38,120 --> 00:28:41,240
Speaker 1: optimize your health and wellness, you know, you have to

499
00:28:41,280 --> 00:28:44,320
Speaker 1: consume a diet low and fat, you know, the proteins

500
00:28:44,320 --> 00:28:48,239
Speaker 1: that our bodies can metabolize or plant based um, you know,

501
00:28:48,320 --> 00:28:50,960
Speaker 1: like process powders, and then you need syrups to make

502
00:28:51,000 --> 00:28:54,160
Speaker 1: that stuff taste good. So we were on that path

503
00:28:54,480 --> 00:28:57,600
Speaker 1: really trying to optimize our own performance and wellness. And uh,

504
00:28:57,680 --> 00:29:00,320
Speaker 1: my wife was having crazy g I issue US and

505
00:29:00,400 --> 00:29:03,400
Speaker 1: chronic inflammatory issues and she was told she needed a

506
00:29:03,440 --> 00:29:05,640
Speaker 1: total knee replacement at the age of twenty and she

507
00:29:05,720 --> 00:29:11,240
Speaker 1: had exploratory knee surgery. We saw every expert um in Austin, Texas,

508
00:29:11,280 --> 00:29:13,560
Speaker 1: and you know, it was crazy, like, Okay, you're gonna

509
00:29:13,560 --> 00:29:15,400
Speaker 1: be on rhumatoid arthritis for the rest of your life.

510
00:29:15,480 --> 00:29:18,800
Speaker 1: You can't figure out what's going on at twenty and

511
00:29:18,880 --> 00:29:21,480
Speaker 1: so finally we went to a holistic health practitioner who

512
00:29:21,520 --> 00:29:24,280
Speaker 1: looked at her diet. First thing he asked was, well,

513
00:29:24,320 --> 00:29:27,040
Speaker 1: what are you eating. We're like, hey, we're eating clean.

514
00:29:27,200 --> 00:29:30,880
Speaker 1: We're like raw food vegans. And the guy said, that's

515
00:29:30,880 --> 00:29:33,320
Speaker 1: your problem right there. What I want you to do

516
00:29:33,360 --> 00:29:35,840
Speaker 1: is try to, you know, start cooking your vegetables, and

517
00:29:35,840 --> 00:29:39,240
Speaker 1: I want you to reintroduce high quality, pasture raised, grass

518
00:29:39,240 --> 00:29:42,560
Speaker 1: fed animal protein back in your diet. And we're pretty

519
00:29:42,560 --> 00:29:44,760
Speaker 1: extreme with how we're hardwired. And so we made a

520
00:29:45,400 --> 00:29:49,320
Speaker 1: eighty degree pivot and uh, we cook steak that night,

521
00:29:49,720 --> 00:29:52,000
Speaker 1: and then the next day, well, we boiled the steak

522
00:29:52,040 --> 00:29:54,640
Speaker 1: and it was disgusting. Don't ever do that. But it's

523
00:29:54,640 --> 00:29:56,760
Speaker 1: been so long since we had consumed me we forgot

524
00:29:56,800 --> 00:29:58,760
Speaker 1: how to cook it. Uh. And then we made bacon

525
00:29:58,800 --> 00:30:00,720
Speaker 1: the next morning. Now like like oh yeah, this is

526
00:30:00,720 --> 00:30:04,760
Speaker 1: actually delicious. Uh, And so that changed her life and

527
00:30:04,760 --> 00:30:07,600
Speaker 1: her trajectory and her symptoms that have been present for

528
00:30:07,680 --> 00:30:10,479
Speaker 1: over a year went away within days. All of them

529
00:30:10,520 --> 00:30:14,160
Speaker 1: resolved within weeks. And uh so we're like, well, holy

530
00:30:14,240 --> 00:30:16,160
Speaker 1: sh it, I forget I failed to mention had a

531
00:30:16,200 --> 00:30:19,120
Speaker 1: vegan food company too, and so we were like totally

532
00:30:19,160 --> 00:30:22,680
Speaker 1: bought into that lifestyle and diet made this pivot that

533
00:30:23,080 --> 00:30:25,760
Speaker 1: brought health and wellness back to her body. And we

534
00:30:25,800 --> 00:30:27,920
Speaker 1: were putting things together and we're like shocks. So like,

535
00:30:28,160 --> 00:30:32,880
Speaker 1: if animals in their environments that they were evolutionarily designed

536
00:30:32,920 --> 00:30:36,160
Speaker 1: to be in consuming the dies they are biologically engineered

537
00:30:36,200 --> 00:30:38,880
Speaker 1: to eat, can heal our bodies? What can they do

538
00:30:38,960 --> 00:30:40,600
Speaker 1: for the planet? What can they do for the soil?

539
00:30:41,080 --> 00:30:42,680
Speaker 1: And so that was a deeper die for us to

540
00:30:42,720 --> 00:30:45,600
Speaker 1: get into this whole concept of soil health, animal health,

541
00:30:45,720 --> 00:30:48,480
Speaker 1: human wellness and how it's all interconnected and how it

542
00:30:48,520 --> 00:30:54,080
Speaker 1: all fundamentally starts at soil. Did you but in becoming vegan,

543
00:30:54,160 --> 00:30:57,320
Speaker 1: was it you know and essentially a raw food vegan,

544
00:30:57,360 --> 00:31:01,440
Speaker 1: which is like the extreme version of that died for you?

545
00:31:01,600 --> 00:31:04,120
Speaker 1: Was it health conscious you mentioned that a little bit

546
00:31:04,200 --> 00:31:06,280
Speaker 1: or was it just you know, part of the community

547
00:31:06,280 --> 00:31:07,920
Speaker 1: you were in were like, what drove you to it

548
00:31:07,920 --> 00:31:10,000
Speaker 1: in the in the beginning because you're pretty young at

549
00:31:10,040 --> 00:31:12,920
Speaker 1: that point. Yeah, it was it was health conscious at first.

550
00:31:13,120 --> 00:31:15,760
Speaker 1: And then also there wasn't a lot of access to

551
00:31:15,800 --> 00:31:18,840
Speaker 1: high quality protein, you know, like in two thousand thirteen

552
00:31:18,880 --> 00:31:22,000
Speaker 1: and before that, UM, and we didn't want to support

553
00:31:22,160 --> 00:31:26,120
Speaker 1: an industrialized, commoditized industry where animals are in feed lots,

554
00:31:26,280 --> 00:31:29,560
Speaker 1: and that was that was the standard at the point

555
00:31:29,600 --> 00:31:32,120
Speaker 1: in time, like grass fed wasn't readily available, and it

556
00:31:32,160 --> 00:31:35,480
Speaker 1: wasn't available grabb and go so in a convenient package,

557
00:31:35,880 --> 00:31:37,520
Speaker 1: and so that was kind of the genesis for us

558
00:31:37,520 --> 00:31:40,280
Speaker 1: starting EPIC and UM. You know, we were cooking like

559
00:31:40,360 --> 00:31:42,560
Speaker 1: bacon and steaks and bringing them on bike rides, a

560
00:31:42,640 --> 00:31:46,080
Speaker 1: hundred mile bike ride, and it was there's nothing better

561
00:31:46,120 --> 00:31:49,760
Speaker 1: than eating bacon at you know, mile ninety hundred mile

562
00:31:49,800 --> 00:31:53,160
Speaker 1: bike ride. Challenge you to find something better for your

563
00:31:53,200 --> 00:31:56,120
Speaker 1: body and spirit. And so we're you know, like, well,

564
00:31:56,400 --> 00:31:59,160
Speaker 1: we don't have any preconceived limitations of what meat can't

565
00:31:59,160 --> 00:32:02,120
Speaker 1: and can't do because this is all new to us again,

566
00:32:02,160 --> 00:32:04,400
Speaker 1: so let's put it in a bar form. And so

567
00:32:04,520 --> 00:32:07,280
Speaker 1: that's when we launched EPIC and UM. There were other

568
00:32:07,320 --> 00:32:12,080
Speaker 1: people like us that appreciated the quality and the product

569
00:32:12,120 --> 00:32:14,360
Speaker 1: and the timing, and so the company just took off

570
00:32:14,440 --> 00:32:17,040
Speaker 1: and blew up pretty quick. Yeah, I mean it's blown

571
00:32:17,160 --> 00:32:20,360
Speaker 1: up big time. When you say, was shocking to me

572
00:32:20,440 --> 00:32:22,840
Speaker 1: how far that company has come in that short of time. Yeah,

573
00:32:22,920 --> 00:32:26,680
Speaker 1: it's great. There's one Epic products sold every one point

574
00:32:26,880 --> 00:32:30,200
Speaker 1: four seconds, uh, twenty four hours a day through and

575
00:32:30,240 --> 00:32:32,640
Speaker 1: in sixty five days a year, which is nuts. And

576
00:32:32,720 --> 00:32:35,400
Speaker 1: so you at some point when you were building Epic,

577
00:32:35,480 --> 00:32:39,040
Speaker 1: you called Rob and said, hey, needs some help. Yeah,

578
00:32:39,120 --> 00:32:41,360
Speaker 1: I'm assuming that's how it went. I mean pretty much.

579
00:32:42,800 --> 00:32:44,720
Speaker 1: We so we were running this thing and it's a

580
00:32:44,800 --> 00:32:47,120
Speaker 1: rocket ship, and you know, we're going on gut and

581
00:32:47,320 --> 00:32:50,480
Speaker 1: and stinct and feel. And as things were getting more

582
00:32:50,520 --> 00:32:54,240
Speaker 1: serious and this amazing opportunity was unfolding, you know where

583
00:32:54,240 --> 00:32:57,840
Speaker 1: we could like change, create a new category, change in industry,

584
00:32:57,920 --> 00:33:00,920
Speaker 1: change how Land is managed well much smarter than us

585
00:33:00,960 --> 00:33:03,520
Speaker 1: that you guys got to hire someone who's like on

586
00:33:03,640 --> 00:33:07,680
Speaker 1: top of it, like has skills that you don't. And

587
00:33:07,920 --> 00:33:10,160
Speaker 1: they're like, you need to hire someone who knows how

588
00:33:10,200 --> 00:33:14,120
Speaker 1: to like manage money and then can manage a business

589
00:33:14,160 --> 00:33:17,040
Speaker 1: and manage a team and help grow it. And so

590
00:33:17,280 --> 00:33:21,400
Speaker 1: we we cold called Robbie and it was like, I'll

591
00:33:21,480 --> 00:33:24,520
Speaker 1: let you tell this story about that could call, because

592
00:33:24,520 --> 00:33:28,840
Speaker 1: I think it's it's pretty funny. Yeah, well, I think

593
00:33:29,120 --> 00:33:32,120
Speaker 1: you talked about me and Taylor. But I think what's

594
00:33:32,160 --> 00:33:34,640
Speaker 1: interesting is that I grew up in the same neighborhood

595
00:33:34,680 --> 00:33:36,959
Speaker 1: as Katie as well. Katie is a little younger than

596
00:33:37,000 --> 00:33:39,600
Speaker 1: Taylor and I but I knew Katie before I knew

597
00:33:39,640 --> 00:33:43,560
Speaker 1: Taylor and before Taylor knew Katie. UM, so we all

598
00:33:43,600 --> 00:33:46,840
Speaker 1: had this this this iner mingled uh, this past but

599
00:33:47,920 --> 00:33:50,000
Speaker 1: like like Taylor said, we all had this mutual respect

600
00:33:50,000 --> 00:33:53,080
Speaker 1: and appreciation and we had kept in touch through the years,

601
00:33:53,320 --> 00:33:54,920
Speaker 1: and we've been on a few bike rides and you know,

602
00:33:54,960 --> 00:33:57,800
Speaker 1: I knew that they were doing this UM clean food company,

603
00:33:57,840 --> 00:34:00,160
Speaker 1: and we're involved in durance events, so we definitely le

604
00:34:00,880 --> 00:34:04,160
Speaker 1: um had been uh, you know, keeping up with what

605
00:34:04,200 --> 00:34:07,600
Speaker 1: each other we're doing. UM But about the time that

606
00:34:07,760 --> 00:34:10,560
Speaker 1: you know, Epic was still less than a year old,

607
00:34:10,560 --> 00:34:12,080
Speaker 1: the product had come out and and it was starting

608
00:34:12,080 --> 00:34:13,480
Speaker 1: to blow up, and all of a sudden, it was

609
00:34:13,960 --> 00:34:16,360
Speaker 1: it was very clear that things were not only changing quickly,

610
00:34:16,400 --> 00:34:20,480
Speaker 1: but um uh changing quickly in a way that like

611
00:34:20,520 --> 00:34:22,480
Speaker 1: Taylor said that there was a need to to bring

612
00:34:22,520 --> 00:34:26,000
Speaker 1: on more help. I simultaneously was just coming off of

613
00:34:26,080 --> 00:34:30,160
Speaker 1: leading UM a company that was a super fast grow startup. Right,

614
00:34:30,200 --> 00:34:33,080
Speaker 1: so number twenty one on the fastest growing companies my

615
00:34:33,160 --> 00:34:36,279
Speaker 1: first year, number my second year was just it was

616
00:34:36,320 --> 00:34:38,600
Speaker 1: it was also a rocket ship. And I saw oversaw

617
00:34:38,640 --> 00:34:41,759
Speaker 1: a ton of stuff. And so because we had been UM,

618
00:34:41,800 --> 00:34:43,440
Speaker 1: you know, keeping in touch, they knew I had that

619
00:34:43,480 --> 00:34:47,200
Speaker 1: sort of background and UM. And then because UM professionally

620
00:34:47,239 --> 00:34:49,560
Speaker 1: and then you know, personally, they knew that we were

621
00:34:49,600 --> 00:34:51,719
Speaker 1: aligned values wise, which has always been really important for

622
00:34:51,840 --> 00:34:54,240
Speaker 1: us is that we bring people on, you know, like Marshall,

623
00:34:54,239 --> 00:34:56,680
Speaker 1: who who folks got to UH and you get to

624
00:34:56,719 --> 00:35:00,160
Speaker 1: hunt with and who introduced himself earlier to understand what

625
00:35:00,160 --> 00:35:01,840
Speaker 1: we're doing and the y and the purpose and the passion.

626
00:35:01,840 --> 00:35:05,000
Speaker 1: And we already had that values alignment. So UM. But

627
00:35:05,080 --> 00:35:08,200
Speaker 1: I was actually UM on my way to go work

628
00:35:08,320 --> 00:35:12,560
Speaker 1: in a logistics company. So some large private equity firm

629
00:35:12,640 --> 00:35:16,040
Speaker 1: was buying up all of these transportation companies that UM,

630
00:35:16,040 --> 00:35:19,480
Speaker 1: we're actually somewhat tied to oil and gas UM, and

631
00:35:20,040 --> 00:35:22,560
Speaker 1: I was supposed to come in and UM be the

632
00:35:22,760 --> 00:35:24,600
Speaker 1: VP over saying that whole roll up and then we

633
00:35:24,600 --> 00:35:25,920
Speaker 1: were going to flip it and sell it. And it's

634
00:35:25,920 --> 00:35:27,400
Speaker 1: a lot different than what you're doing right now, a

635
00:35:27,440 --> 00:35:29,880
Speaker 1: little a little different. Yeah, and uh, you know, this

636
00:35:29,920 --> 00:35:32,680
Speaker 1: was at the time where Eagleford shild had just been

637
00:35:32,719 --> 00:35:35,480
Speaker 1: discovered and was taken off and oil was the thing,

638
00:35:35,560 --> 00:35:37,200
Speaker 1: and we didn't know it was much about fracking as

639
00:35:37,200 --> 00:35:41,879
Speaker 1: we do today. And in hindsight, tremendously thankful I didn't

640
00:35:41,880 --> 00:35:43,279
Speaker 1: go down that path and I got to be on

641
00:35:43,280 --> 00:35:45,799
Speaker 1: this on this journey. But at the time, you know,

642
00:35:45,840 --> 00:35:47,880
Speaker 1: coming from the background that I did, to the you know,

643
00:35:47,960 --> 00:35:50,399
Speaker 1: the from the world to go into to a high

644
00:35:50,440 --> 00:35:52,080
Speaker 1: end business school and they say this is the path,

645
00:35:52,160 --> 00:35:54,040
Speaker 1: and this is this is the definition of success that

646
00:35:54,080 --> 00:35:55,840
Speaker 1: you should strive for, and this is these are the

647
00:35:55,920 --> 00:35:59,920
Speaker 1: rules that you play by. Um, that's what that's why

648
00:36:00,080 --> 00:36:03,440
Speaker 1: I had. There's like giant access to you're just walking

649
00:36:03,480 --> 00:36:06,439
Speaker 1: around outside the window actually on our property. Now they're

650
00:36:06,440 --> 00:36:11,600
Speaker 1: on the property. Might have to take a break. Have

651
00:36:11,680 --> 00:36:15,640
Speaker 1: we seen any bucks out there? Can you spot those

652
00:36:16,320 --> 00:36:19,479
Speaker 1: with the scope and see if what's going on over there? Yeah?

653
00:36:19,640 --> 00:36:21,480
Speaker 1: I love that. I love how elusive they were this

654
00:36:21,520 --> 00:36:23,319
Speaker 1: morning and we were hunting and then how they're actually

655
00:36:23,320 --> 00:36:26,239
Speaker 1: showing up podcast and they want to get in on

656
00:36:26,239 --> 00:36:28,239
Speaker 1: the action. They know they've been around me enough to know.

657
00:36:30,040 --> 00:36:32,640
Speaker 1: Just taunt this fella, they'll come out there. There's some

658
00:36:32,800 --> 00:36:37,120
Speaker 1: weird I know, poor listeners, they have to take a

659
00:36:37,200 --> 00:36:40,839
Speaker 1: nice listen to us. Just looking over, they can all

660
00:36:40,880 --> 00:36:42,880
Speaker 1: of our draws dragging the floor as we were searching

661
00:36:42,920 --> 00:36:44,399
Speaker 1: for this all data. They're fine. They would be doing

662
00:36:44,400 --> 00:36:46,200
Speaker 1: the same thing if they were here, if all the

663
00:36:46,200 --> 00:36:48,000
Speaker 1: people listening were here, you would be doing the same thing.

664
00:36:48,080 --> 00:36:50,440
Speaker 1: It's giant access. You're walking around behind my left shoulder.

665
00:36:50,640 --> 00:36:55,040
Speaker 1: Imagine imagine a beautiful hill country sunset with trees that

666
00:36:55,080 --> 00:36:58,279
Speaker 1: are the leaves are changing colors. It's the perfect time

667
00:36:58,320 --> 00:37:00,719
Speaker 1: of day low you know, low son and the sky.

668
00:37:00,800 --> 00:37:04,200
Speaker 1: It's just beautiful. And there's these It's like golden field

669
00:37:04,360 --> 00:37:09,160
Speaker 1: covered in delicious tasty animals. String of access to your

670
00:37:09,160 --> 00:37:13,840
Speaker 1: working themselves out across the field just keeps growing. Anyway,

671
00:37:14,000 --> 00:37:16,160
Speaker 1: So if we are like, seriously, if we gotta go,

672
00:37:16,239 --> 00:37:18,719
Speaker 1: we gotta go. I mean, there's no no shame in

673
00:37:18,760 --> 00:37:21,960
Speaker 1: that game. If we're gonna get out there, yeah, myrtle,

674
00:37:22,120 --> 00:37:23,759
Speaker 1: and we're gonna get the Myrtle too. I wish Myrtle

675
00:37:23,840 --> 00:37:28,480
Speaker 1: was here. Um So Taylor Taylor, long story short, Taylor, Um,

676
00:37:28,520 --> 00:37:31,040
Speaker 1: I was I was supposed to move into Houston, and uh,

677
00:37:31,320 --> 00:37:33,640
Speaker 1: Taylor kind of reached out and just said, hey, we

678
00:37:33,680 --> 00:37:36,360
Speaker 1: need help looking for this position. At the time, it was,

679
00:37:36,600 --> 00:37:38,400
Speaker 1: you know, this company called Thunderbird and it was small,

680
00:37:38,480 --> 00:37:40,200
Speaker 1: and I thought, okay, well, it's neat that you are

681
00:37:40,239 --> 00:37:42,239
Speaker 1: doing that. I'm glad that you all are growing. I'll

682
00:37:42,239 --> 00:37:44,160
Speaker 1: try to connect you with somebody that you know it

683
00:37:44,239 --> 00:37:45,799
Speaker 1: might be a good fit. I got this other thing

684
00:37:45,840 --> 00:37:47,719
Speaker 1: going on, you know. I didn't think it would be

685
00:37:48,680 --> 00:37:50,359
Speaker 1: an opportunity for me, and I don't think that they

686
00:37:50,360 --> 00:37:52,000
Speaker 1: thought it would be an opportunity either. It was just

687
00:37:52,040 --> 00:37:54,680
Speaker 1: trying to trying to sort of network, and then our

688
00:37:54,800 --> 00:37:57,080
Speaker 1: emails as I as I recall it, Taylor, our emails

689
00:37:57,080 --> 00:37:59,160
Speaker 1: sort of cross paths where once we realized what we

690
00:37:59,160 --> 00:38:01,680
Speaker 1: were talking about. I was thinking like, oh man, this

691
00:38:01,719 --> 00:38:04,399
Speaker 1: would be the perfect opportunity. This sounds like a dream

692
00:38:04,480 --> 00:38:06,839
Speaker 1: come true. It's too bad you know this and this

693
00:38:06,880 --> 00:38:10,399
Speaker 1: and this, And I think you responded similarly, Man, you'd

694
00:38:10,440 --> 00:38:12,640
Speaker 1: be a great fit. You know. It's too bad that

695
00:38:12,680 --> 00:38:14,680
Speaker 1: you're that you're moving and going on. And I actually

696
00:38:15,040 --> 00:38:18,680
Speaker 1: took off the next day to go to Croatia for

697
00:38:19,400 --> 00:38:21,719
Speaker 1: my last year raw trip before I finally moved a

698
00:38:21,800 --> 00:38:24,200
Speaker 1: rooted and moved from Austin. And so I spent the

699
00:38:24,239 --> 00:38:27,160
Speaker 1: next fourteen days talking on the phone to Katie and

700
00:38:27,160 --> 00:38:28,960
Speaker 1: Taylor every night at about one or two in the

701
00:38:29,000 --> 00:38:31,719
Speaker 1: morning my time, it was six or seven at night

702
00:38:31,800 --> 00:38:33,600
Speaker 1: their time. And by the time I came back, it

703
00:38:33,680 --> 00:38:36,320
Speaker 1: was two days away from moving to Houston and signed

704
00:38:36,360 --> 00:38:39,000
Speaker 1: up with Force of Nature or sorry, signed up with

705
00:38:39,000 --> 00:38:40,600
Speaker 1: Epic at the same Yeah, yeah, so get this. We

706
00:38:40,680 --> 00:38:43,160
Speaker 1: hired Robbie, were like, all right, you're the new cfo ceoo,

707
00:38:43,600 --> 00:38:46,279
Speaker 1: go do something important. And then Robbie like the next

708
00:38:46,360 --> 00:38:48,799
Speaker 1: day's like, hey guys, you're gonna run out of money

709
00:38:48,800 --> 00:38:52,239
Speaker 1: in two days. Like, Robbie, do your job, bro get

710
00:38:52,320 --> 00:38:54,759
Speaker 1: us more money. Robbie, it's terrible. We just hired you.

711
00:38:54,760 --> 00:38:59,360
Speaker 1: We aren't out of money. There was a lot of

712
00:38:59,360 --> 00:39:01,680
Speaker 1: second guessing decision making at that point, like what the

713
00:39:01,680 --> 00:39:03,120
Speaker 1: hell did I just I was just about to say

714
00:39:03,160 --> 00:39:05,319
Speaker 1: from Robbie's potter views, like h my disdrupper of my

715
00:39:05,360 --> 00:39:09,440
Speaker 1: life joined this company. Now it was it was awesome though.

716
00:39:09,480 --> 00:39:11,160
Speaker 1: I mean at the you know, I think people that

717
00:39:11,239 --> 00:39:13,800
Speaker 1: know anything about business, no you you you you invest

718
00:39:13,840 --> 00:39:15,760
Speaker 1: in people, and it was really clear that that Katie

719
00:39:15,800 --> 00:39:18,360
Speaker 1: and Taylor are just remarkable humans and they're really special

720
00:39:18,400 --> 00:39:21,640
Speaker 1: and division and UM was was one that you know,

721
00:39:21,640 --> 00:39:23,200
Speaker 1: we can all we can all look back on now

722
00:39:23,239 --> 00:39:26,600
Speaker 1: and say it was truly remarkable. It still is and

723
00:39:26,640 --> 00:39:29,840
Speaker 1: so I think within two and a half months, we

724
00:39:29,880 --> 00:39:33,680
Speaker 1: had sold off all of the Vegan energy bar companies

725
00:39:33,680 --> 00:39:35,920
Speaker 1: so we could focus all of our time on Epic.

726
00:39:36,040 --> 00:39:39,239
Speaker 1: We had closed around of funding, we had closed a

727
00:39:39,280 --> 00:39:40,880
Speaker 1: bridge loan to get us to the round of funding

728
00:39:40,880 --> 00:39:42,440
Speaker 1: since we were running out of money. In two days,

729
00:39:42,680 --> 00:39:46,520
Speaker 1: we've made our first annual plan and um our team

730
00:39:46,600 --> 00:39:49,239
Speaker 1: was hyped and ready to go crush it and we did. Yeah,

731
00:39:49,280 --> 00:39:51,960
Speaker 1: now that company is soaring. I mean, I don't know,

732
00:39:52,080 --> 00:39:53,680
Speaker 1: I don't know what it's worth or if you want

733
00:39:53,680 --> 00:39:55,759
Speaker 1: to say what it's worth, but it's worth plenty. It's

734
00:39:55,760 --> 00:39:58,600
Speaker 1: worth plenty. I think everybody knows. What were you telling me?

735
00:39:58,600 --> 00:40:02,520
Speaker 1: The stat are like an Epic product is consumed once

736
00:40:02,600 --> 00:40:07,400
Speaker 1: every it's like one point four seconds. There's one soul.

737
00:40:07,120 --> 00:40:09,600
Speaker 1: So yeah, part of the crazy part of that journey

738
00:40:09,680 --> 00:40:13,440
Speaker 1: actually is is we sold Epic two General Mills, right,

739
00:40:13,440 --> 00:40:16,920
Speaker 1: you've part of those guys before in two thousand and sixteen,

740
00:40:17,840 --> 00:40:20,600
Speaker 1: and um, you know, we built the brand. We never

741
00:40:20,760 --> 00:40:22,440
Speaker 1: was that the intention to sell the brand. It was

742
00:40:22,480 --> 00:40:25,920
Speaker 1: always this brand was developed to drive positive change in agriculture,

743
00:40:26,000 --> 00:40:29,279
Speaker 1: especially livestock agriculture. But we always knew in the back

744
00:40:29,280 --> 00:40:30,759
Speaker 1: of our head if we could find a partner that

745
00:40:30,840 --> 00:40:33,279
Speaker 1: could scale it bigger and better than we could ever

746
00:40:33,400 --> 00:40:36,480
Speaker 1: ever accomplished independently or in our lifetimes, that that was

747
00:40:36,520 --> 00:40:38,799
Speaker 1: to be a no brainer. And so you know, we

748
00:40:38,840 --> 00:40:43,520
Speaker 1: had three different international multinational companies try to acquire Epic

749
00:40:43,800 --> 00:40:46,239
Speaker 1: one within the first three months of the business, and

750
00:40:46,239 --> 00:40:49,120
Speaker 1: we walked away from that because it wasn't the partner

751
00:40:49,160 --> 00:40:52,080
Speaker 1: that aligned with our values. And so yeah, we sold

752
00:40:52,120 --> 00:40:55,360
Speaker 1: the General Mills and we're still guiding and leading that vision,

753
00:40:55,400 --> 00:40:58,080
Speaker 1: but doing other things in life like Rome and Force

754
00:40:58,120 --> 00:41:01,759
Speaker 1: of Nature and so it's all really positive experience. Yeah,

755
00:41:01,760 --> 00:41:05,239
Speaker 1: I mean to in that short of a time, you know,

756
00:41:05,280 --> 00:41:07,719
Speaker 1: when I when we started this conversation, I expect you

757
00:41:07,719 --> 00:41:09,920
Speaker 1: said yo back in two thousand and five when we

758
00:41:09,920 --> 00:41:11,880
Speaker 1: started this, but I mean, in that short of time,

759
00:41:12,600 --> 00:41:14,719
Speaker 1: I think it says a lot about you guys and

760
00:41:14,719 --> 00:41:17,319
Speaker 1: what you believe in. I mean, I think we'll talk

761
00:41:17,360 --> 00:41:21,000
Speaker 1: a little bit about this ranch and Force of Nature, UM,

762
00:41:21,200 --> 00:41:24,160
Speaker 1: because I think it leads to a lot of the challenge.

763
00:41:24,160 --> 00:41:26,520
Speaker 1: He's gonna try to keep this all packaged and on

764
00:41:26,600 --> 00:41:29,200
Speaker 1: tracks where everybody can kind of stick with it, because

765
00:41:29,200 --> 00:41:32,880
Speaker 1: there's so much here that not only your lifestyle, like

766
00:41:32,920 --> 00:41:36,480
Speaker 1: the way you guys think your energy, UM, all of

767
00:41:36,480 --> 00:41:39,200
Speaker 1: that is to me unique, and I think it's de

768
00:41:39,280 --> 00:41:41,600
Speaker 1: noted by your success, but also just like what you've

769
00:41:41,640 --> 00:41:45,560
Speaker 1: created in this landscape here and in the hill country. UM,

770
00:41:45,719 --> 00:41:50,239
Speaker 1: it's impressive. And then Marshall came along, Old Marshall. Yeah,

771
00:41:50,560 --> 00:41:53,719
Speaker 1: introduce yourself, Marshall. Yeah. So like UM, I came on

772
00:41:53,840 --> 00:41:56,800
Speaker 1: with the meat company Force of Nature, UM right before

773
00:41:56,800 --> 00:42:00,560
Speaker 1: we launched this late summer early fall. Been in the

774
00:42:00,560 --> 00:42:03,880
Speaker 1: consumer products industry now for better part of a decade,

775
00:42:03,920 --> 00:42:07,520
Speaker 1: and UM spent all of my life just being extremely

776
00:42:07,520 --> 00:42:12,880
Speaker 1: interested in agriculture and meat, and through hunting, just really

777
00:42:12,960 --> 00:42:16,640
Speaker 1: became more and more interested in how I fed my family,

778
00:42:16,640 --> 00:42:18,839
Speaker 1: where the meat came from, and and that just leads

779
00:42:18,880 --> 00:42:21,680
Speaker 1: you down the path of thinking about where store bought

780
00:42:21,680 --> 00:42:24,040
Speaker 1: meat comes from and how those animals are treated and

781
00:42:24,080 --> 00:42:27,080
Speaker 1: how they're raised. And uh, I got to know some

782
00:42:27,120 --> 00:42:29,799
Speaker 1: of the guys that the EPIC team over the last

783
00:42:29,800 --> 00:42:32,359
Speaker 1: couple of years just being in the industry, and UM

784
00:42:32,960 --> 00:42:35,200
Speaker 1: started to have conversations about what they were doing at

785
00:42:35,200 --> 00:42:38,479
Speaker 1: EPIC and was super interested and excited about it. But

786
00:42:38,640 --> 00:42:41,319
Speaker 1: you know, timing just never worked out. And then the

787
00:42:41,360 --> 00:42:43,799
Speaker 1: conversation shifted over the last couple of months to start

788
00:42:43,840 --> 00:42:46,440
Speaker 1: talking about force of nature and this this idea to

789
00:42:46,480 --> 00:42:50,440
Speaker 1: really scale the mission and uh, you know, create this

790
00:42:50,520 --> 00:42:53,680
Speaker 1: company around regeneral of agriculture, and it was just extremely

791
00:42:53,719 --> 00:42:56,120
Speaker 1: excited for me and it just kind of married my

792
00:42:56,239 --> 00:42:59,439
Speaker 1: passions with kind of what I've done professionally. And it's

793
00:42:59,440 --> 00:43:04,440
Speaker 1: been a dream, opportunity, opportunity so far. I'm extremely excited

794
00:43:04,480 --> 00:43:07,160
Speaker 1: to see where it where it takes us. Yeah, I

795
00:43:07,160 --> 00:43:10,920
Speaker 1: mean this thing is UM. I mean it's new, right,

796
00:43:11,000 --> 00:43:14,120
Speaker 1: it's raw, Like, it's got a lot of your ideas

797
00:43:14,160 --> 00:43:16,880
Speaker 1: and your and your energies and your philosophies and iologies

798
00:43:16,920 --> 00:43:19,560
Speaker 1: like implanted in it. Not only the ranch in which

799
00:43:19,560 --> 00:43:21,840
Speaker 1: we're sitting, but the company that you guys was September

800
00:43:21,920 --> 00:43:24,320
Speaker 1: you launched it is that right or was it? Sometimes

801
00:43:24,360 --> 00:43:26,680
Speaker 1: this fall with Force the Nation launched, we did. We

802
00:43:26,680 --> 00:43:29,160
Speaker 1: did a broader launch in September. We were doing some

803
00:43:29,239 --> 00:43:32,399
Speaker 1: local UM market testing through the first part of the year,

804
00:43:32,520 --> 00:43:34,800
Speaker 1: but um, yeah, we took it. We took it to

805
00:43:34,840 --> 00:43:37,960
Speaker 1: the world in September. Yeah. Well, I guess you know,

806
00:43:38,000 --> 00:43:40,480
Speaker 1: you guys know who I am, but I should probably

807
00:43:40,719 --> 00:43:43,719
Speaker 1: kind of take everyone through why I'm here and why

808
00:43:43,800 --> 00:43:47,440
Speaker 1: I was particularly interested in this conversation. I mean it

809
00:43:47,480 --> 00:43:51,800
Speaker 1: goes back to everybody hopefully have listened to our Berkeley

810
00:43:51,840 --> 00:43:54,919
Speaker 1: episodes with Dr Riwerts, C. Jones and Matt Johnson from

811
00:43:55,000 --> 00:43:58,520
Speaker 1: Direct Action everywhere where I really wanted to just one

812
00:43:58,600 --> 00:44:01,040
Speaker 1: be challenged by the ideas of folks that were diametrically

813
00:44:01,040 --> 00:44:04,719
Speaker 1: opposed to to me and my beliefs, kind of get

814
00:44:04,719 --> 00:44:06,840
Speaker 1: out of my echo chamber and go to the opposite

815
00:44:06,840 --> 00:44:09,200
Speaker 1: of what it is, my hunting community echo chamber, and

816
00:44:09,320 --> 00:44:15,520
Speaker 1: see how my ideas would hold up. And in doing that, Um,

817
00:44:15,640 --> 00:44:18,480
Speaker 1: one of the big criticisms that I received in that

818
00:44:18,600 --> 00:44:23,040
Speaker 1: and it wasn't you know, people were generally um laudatory

819
00:44:23,080 --> 00:44:26,080
Speaker 1: about those podcasts. But something that bothered me from it

820
00:44:26,120 --> 00:44:29,480
Speaker 1: was was something that these vegans and animal rights access

821
00:44:29,480 --> 00:44:34,560
Speaker 1: tend to do is use factory farming two label an

822
00:44:34,719 --> 00:44:39,279
Speaker 1: entire industry, and that term in in in those conversations.

823
00:44:39,320 --> 00:44:42,440
Speaker 1: I just kind of swept away the factory farming label, like, yep,

824
00:44:42,520 --> 00:44:45,800
Speaker 1: I agree with you, that's terrible, let's move on. UM.

825
00:44:45,840 --> 00:44:48,240
Speaker 1: I felt that I had an inability to go deeper

826
00:44:48,280 --> 00:44:50,640
Speaker 1: into that subject with them and challenge them on that

827
00:44:50,719 --> 00:44:53,200
Speaker 1: idea and kind of say, well, look, yes, factory farming

828
00:44:53,200 --> 00:44:56,160
Speaker 1: is something we all can disagree with, but this isn't

829
00:44:56,160 --> 00:44:58,880
Speaker 1: a monolith that's that There's there's so many other types

830
00:44:58,880 --> 00:45:01,719
Speaker 1: of animal agriculture that need to be discussed, that should

831
00:45:01,760 --> 00:45:03,920
Speaker 1: be discussed. So that was something that it bothered me,

832
00:45:03,960 --> 00:45:06,399
Speaker 1: and it bothered me for the last three months. UM.

833
00:45:06,520 --> 00:45:08,200
Speaker 1: And then when Marshall reached out with an opportunity to

834
00:45:08,200 --> 00:45:10,520
Speaker 1: talk to you guys about this and I started reading

835
00:45:10,560 --> 00:45:13,759
Speaker 1: about what you were doing, reading about Regentda agriculture, I

836
00:45:13,800 --> 00:45:16,880
Speaker 1: was like, man, this could be the thing that I

837
00:45:16,920 --> 00:45:21,720
Speaker 1: was looking for, um, the solution not to my personal

838
00:45:21,760 --> 00:45:25,319
Speaker 1: problem I'm not a farmer, but to my more existential

839
00:45:25,360 --> 00:45:28,880
Speaker 1: problem of like, what is the solution to feeding everyone

840
00:45:28,880 --> 00:45:32,560
Speaker 1: on this planet and not also destroying it, whether that

841
00:45:32,760 --> 00:45:38,320
Speaker 1: is large scale um agriculture or large scale factory farming.

842
00:45:38,960 --> 00:45:41,680
Speaker 1: I think the facts are out there saying that this

843
00:45:41,719 --> 00:45:44,480
Speaker 1: is destroying our planet. Whether it's clean water, clean air,

844
00:45:45,040 --> 00:45:47,319
Speaker 1: clean soil, it doesn't really matter. All those things are

845
00:45:47,360 --> 00:45:50,520
Speaker 1: being degradated through this practice. So I started to look

846
00:45:50,560 --> 00:45:54,200
Speaker 1: around for for a kind of my own personal solution,

847
00:45:54,280 --> 00:45:57,120
Speaker 1: and I think that is here and what you guys

848
00:45:57,120 --> 00:46:01,440
Speaker 1: are doing, um there is people We talked about this

849
00:46:01,480 --> 00:46:04,280
Speaker 1: earlier during our tour of the ranch. People talk about

850
00:46:05,600 --> 00:46:08,480
Speaker 1: um trophy. Hunting is this moniker to kind of label

851
00:46:08,520 --> 00:46:10,560
Speaker 1: all of hunting, right, You'll you'll take that term and

852
00:46:10,600 --> 00:46:13,680
Speaker 1: you'll you'll broadly brush it over everybody that goes hunting.

853
00:46:13,719 --> 00:46:18,520
Speaker 1: And now hunting is an ego, bloodthirsty, ego trip um

854
00:46:18,560 --> 00:46:22,000
Speaker 1: and all farming is factory you know, chicken stuffed into

855
00:46:22,000 --> 00:46:25,400
Speaker 1: our warehouse and being shoveled around their own ship. We

856
00:46:25,440 --> 00:46:28,479
Speaker 1: know both of those aren't true. But um, I would

857
00:46:28,480 --> 00:46:31,000
Speaker 1: say back in like episode seventy and seventy one, I

858
00:46:31,080 --> 00:46:34,480
Speaker 1: definitely got um let that pass. And that's something that

859
00:46:34,560 --> 00:46:37,600
Speaker 1: I wanted to for my personal sake, but for everybody

860
00:46:37,600 --> 00:46:40,239
Speaker 1: who listens to go and explore that a little bit further,

861
00:46:40,320 --> 00:46:41,520
Speaker 1: and a lot of you wrote in and asked me

862
00:46:41,560 --> 00:46:43,719
Speaker 1: to do that. So that's why I'm here. So I

863
00:46:43,760 --> 00:46:48,400
Speaker 1: guess now we know why we're all here. Um Taylor,

864
00:46:48,440 --> 00:46:50,319
Speaker 1: can you give us just a how do you give

865
00:46:50,400 --> 00:46:53,759
Speaker 1: us a brief rundown of of Rome Ranch? But can

866
00:46:53,800 --> 00:46:57,319
Speaker 1: you just give us kind of like this landscape and

867
00:46:57,360 --> 00:46:59,600
Speaker 1: how this came to you? I mean, obviously, through Epic

868
00:46:59,680 --> 00:47:03,560
Speaker 1: you really started caring about the health of ecosystems and

869
00:47:03,680 --> 00:47:07,840
Speaker 1: regenerative nature, like, but how did this place come to

870
00:47:07,880 --> 00:47:11,239
Speaker 1: your mind? Yeah, So when we sold Epic, we had

871
00:47:11,239 --> 00:47:13,919
Speaker 1: an opportunity to double down on the mission and put

872
00:47:13,960 --> 00:47:15,839
Speaker 1: put our money where our mouth is. And so that

873
00:47:16,040 --> 00:47:20,040
Speaker 1: was for us investing in land and um so we

874
00:47:20,120 --> 00:47:23,880
Speaker 1: intentionally sought the most highly degraded piece of property we

875
00:47:23,920 --> 00:47:28,200
Speaker 1: could find, which isn't hard. All farmland in the United

876
00:47:28,239 --> 00:47:32,960
Speaker 1: States and globally is degraded. And so this particular property

877
00:47:33,000 --> 00:47:37,200
Speaker 1: that the entire enterprise had collapsed, It had imploded because

878
00:47:38,400 --> 00:47:41,399
Speaker 1: you know, the way that we think about farming right now,

879
00:47:41,400 --> 00:47:46,680
Speaker 1: whether you grow plants or you're doing industrialized livestock models,

880
00:47:46,760 --> 00:47:51,480
Speaker 1: is how do you extract maximum product at the least

881
00:47:51,480 --> 00:47:54,760
Speaker 1: amount of cost, and so you're just always taking taking

882
00:47:54,760 --> 00:47:56,879
Speaker 1: as much as you can from the land, and over

883
00:47:56,960 --> 00:47:59,600
Speaker 1: time you strip your soil of the ability to produce food.

884
00:47:59,719 --> 00:48:02,600
Speaker 1: And so this place was addicted to chemical inputs. It

885
00:48:02,960 --> 00:48:08,480
Speaker 1: only grew grass through synthetic chemical fertilizer and was addicted

886
00:48:08,520 --> 00:48:12,040
Speaker 1: to pesticides and herbicides. So as a monoculture, yeah, we

887
00:48:12,040 --> 00:48:13,960
Speaker 1: should circle back to that, because when we were walking

888
00:48:14,000 --> 00:48:16,759
Speaker 1: in one of the fields out here, you said, like

889
00:48:16,840 --> 00:48:20,759
Speaker 1: this this field, when we took the chemicals away from it,

890
00:48:21,160 --> 00:48:25,919
Speaker 1: it was barren the soil, it was so degradated by

891
00:48:26,000 --> 00:48:28,440
Speaker 1: the farming practices I've been going on here for how

892
00:48:28,440 --> 00:48:32,560
Speaker 1: many decades? Who knows that it is useless without the

893
00:48:32,640 --> 00:48:37,440
Speaker 1: chemical treatment in these fields too. This is if you

894
00:48:37,600 --> 00:48:39,440
Speaker 1: consume a plant based diet and you go to the

895
00:48:39,440 --> 00:48:42,799
Speaker 1: grocery store, that's these fields here that were in that

896
00:48:42,840 --> 00:48:44,799
Speaker 1: degraded state. Those are the fields that your food has

897
00:48:44,840 --> 00:48:49,000
Speaker 1: grown on. There's no way to do large scale plant

898
00:48:49,000 --> 00:48:52,919
Speaker 1: based agriculture in a way that's complementary or enriches ecosystems

899
00:48:52,960 --> 00:48:55,080
Speaker 1: or nature. Um. You can do it on very small scale,

900
00:48:55,080 --> 00:48:56,960
Speaker 1: and it's challenging, and you have to have animals as

901
00:48:56,960 --> 00:48:59,799
Speaker 1: a part of that. But um, this was this was

902
00:48:59,880 --> 00:49:03,400
Speaker 1: just the conventional agricultural piece of property, and so we

903
00:49:03,440 --> 00:49:05,480
Speaker 1: thought this is perfect. You know, like we took soil

904
00:49:05,520 --> 00:49:07,400
Speaker 1: samples and we were less than half a percent of

905
00:49:07,560 --> 00:49:10,680
Speaker 1: organic matter, which out here it should be somewhere closer

906
00:49:10,719 --> 00:49:14,720
Speaker 1: to eight percent. UM. It was unprofitable, nothing was growing.

907
00:49:14,719 --> 00:49:17,640
Speaker 1: You couldn't have livestock out here. So this is the

908
00:49:17,920 --> 00:49:20,960
Speaker 1: land for us to show that through proper animal management,

909
00:49:21,000 --> 00:49:24,160
Speaker 1: we can actually make it better, heal it over time.

910
00:49:24,440 --> 00:49:26,640
Speaker 1: And um, you know, like if you would have asked

911
00:49:26,680 --> 00:49:29,279
Speaker 1: me when we bought the land, how long would it

912
00:49:29,280 --> 00:49:31,560
Speaker 1: take to get a hundred bison on your property? I

913
00:49:31,560 --> 00:49:32,920
Speaker 1: would have thought we were doing good if it took

914
00:49:32,960 --> 00:49:35,680
Speaker 1: ten years. And we've been able to accomplish that in

915
00:49:35,680 --> 00:49:39,479
Speaker 1: in little under three years. I think we should set

916
00:49:39,600 --> 00:49:42,920
Speaker 1: up before we get too deep into this the problem

917
00:49:43,000 --> 00:49:46,279
Speaker 1: that we face right because there's we talked about, you know,

918
00:49:46,520 --> 00:49:49,720
Speaker 1: talking to vegans and talking to folks animal rights activists

919
00:49:49,719 --> 00:49:51,600
Speaker 1: and folks that would say, like, just stop eating meat.

920
00:49:52,320 --> 00:49:55,240
Speaker 1: You know that there's too many there's too many cows,

921
00:49:55,520 --> 00:49:57,600
Speaker 1: there's too many factory farms. So we just stopped eating

922
00:49:57,600 --> 00:50:00,760
Speaker 1: all that we stopped ingesting meat, we stopped slaughtering animals

923
00:50:00,800 --> 00:50:05,120
Speaker 1: for their flesh. It would solve our problem environmentally, consciously. Whatever. However,

924
00:50:05,160 --> 00:50:07,359
Speaker 1: you would line those things up so that there's one

925
00:50:07,400 --> 00:50:10,839
Speaker 1: extreme there, I would imagine that the other extreme kind

926
00:50:10,840 --> 00:50:14,040
Speaker 1: of lives with Tyson and card Gil and Purdue and

927
00:50:14,080 --> 00:50:18,200
Speaker 1: what's currently going on, the capitalistic version of the factory

928
00:50:18,200 --> 00:50:21,560
Speaker 1: farms and killing animals for mass production and drive through

929
00:50:22,360 --> 00:50:25,280
Speaker 1: stores where chicken comes in a bag with a picture

930
00:50:25,320 --> 00:50:27,160
Speaker 1: of a chicken on it, which is my favorite thing

931
00:50:27,880 --> 00:50:31,759
Speaker 1: um in the world. Like, you have those two diametrically

932
00:50:31,840 --> 00:50:34,879
Speaker 1: pose way to kind of treat consumption. I know that's

933
00:50:34,920 --> 00:50:39,560
Speaker 1: kind of polar, but on a mass scale, it doesn't

934
00:50:39,600 --> 00:50:42,080
Speaker 1: seem to me. Like when I walk through the gates

935
00:50:42,080 --> 00:50:45,400
Speaker 1: here at Rome Ranch, I'm like, Oh, on a mass scale,

936
00:50:45,719 --> 00:50:48,160
Speaker 1: how do we solve this problem that we have to eat?

937
00:50:48,200 --> 00:50:51,520
Speaker 1: Our American diets are so trained to process foods, were

938
00:50:51,520 --> 00:50:54,080
Speaker 1: so trained to having it. Now we're so trained to

939
00:50:54,120 --> 00:50:57,239
Speaker 1: being disconnected from this we all have to eat. There's

940
00:50:57,320 --> 00:51:00,640
Speaker 1: three million of us hanging around. What is it that

941
00:51:00,719 --> 00:51:05,360
Speaker 1: we are going to do to solve this problem that

942
00:51:05,520 --> 00:51:08,880
Speaker 1: is clearly degradating our land from a from your cultural

943
00:51:08,920 --> 00:51:14,520
Speaker 1: side and from um farming of animals. So there's like,

944
00:51:14,560 --> 00:51:18,440
Speaker 1: to me, there's really no solution within those two polar

945
00:51:18,520 --> 00:51:23,160
Speaker 1: discussions that can be achieved without reckon our planet, which

946
00:51:23,160 --> 00:51:28,759
Speaker 1: we're currently kind of doing. Yeah, yeah, I was. I

947
00:51:28,760 --> 00:51:30,520
Speaker 1: was just gonna say, I think it's important because because

948
00:51:30,520 --> 00:51:32,640
Speaker 1: you reference your your earlier podcast on the on the

949
00:51:32,680 --> 00:51:34,759
Speaker 1: on the vegan side of the conversation, and I think,

950
00:51:35,640 --> 00:51:39,200
Speaker 1: you know, yeah, I totally agree. You just presented exactly

951
00:51:39,200 --> 00:51:40,680
Speaker 1: what I wanted to what I wanted to call out

952
00:51:40,680 --> 00:51:43,560
Speaker 1: the two extremes, right, I mean, the most the worst

953
00:51:43,600 --> 00:51:47,080
Speaker 1: example of meat production is challenged, and we need to

954
00:51:47,120 --> 00:51:49,520
Speaker 1: do better. We have to do better for the future

955
00:51:49,520 --> 00:51:52,000
Speaker 1: of our planet because it's the right thing to do

956
00:51:52,040 --> 00:51:54,920
Speaker 1: for the welfare those animals. You know. Where as unhealthy

957
00:51:55,080 --> 00:51:57,600
Speaker 1: population as we've ever been first time ever, you know,

958
00:51:57,640 --> 00:51:59,719
Speaker 1: are the next generation is supposed to have share lives

959
00:51:59,719 --> 00:52:01,920
Speaker 1: in the than than ours. You know, there's all of

960
00:52:01,960 --> 00:52:03,759
Speaker 1: these signals out there that says we need to be better.

961
00:52:05,719 --> 00:52:08,279
Speaker 1: The answer is not to stop eating meat, all right,

962
00:52:08,400 --> 00:52:12,080
Speaker 1: The answer is better meat. And one of the things

963
00:52:12,360 --> 00:52:14,440
Speaker 1: that I would I would say in response to that is,

964
00:52:14,560 --> 00:52:15,759
Speaker 1: you know what what you do, and a lot of

965
00:52:15,760 --> 00:52:17,839
Speaker 1: your listeners do you know, going out and harvesting your

966
00:52:17,840 --> 00:52:21,360
Speaker 1: own animals that are wild on the terrain, that's that's

967
00:52:21,360 --> 00:52:25,320
Speaker 1: that's that would be my number one directive to connect

968
00:52:25,320 --> 00:52:28,000
Speaker 1: with your food, go out and experience nature, gain a

969
00:52:28,000 --> 00:52:29,960
Speaker 1: new appreciation, you know, all of the things that you

970
00:52:30,000 --> 00:52:33,319
Speaker 1: get from living that lifestyle. UM. Not to mention the

971
00:52:33,320 --> 00:52:35,760
Speaker 1: fact that the food that you're going to be nourishing

972
00:52:35,760 --> 00:52:38,600
Speaker 1: yourself and your family with is you know, the stuff

973
00:52:38,640 --> 00:52:41,440
Speaker 1: that you were designed for, right UM. And you're playing

974
00:52:41,440 --> 00:52:45,000
Speaker 1: your role as a as a human omnivore and a

975
00:52:45,040 --> 00:52:51,399
Speaker 1: predator species native to this planet UM in the ecosystem. Unfortunately,

976
00:52:51,840 --> 00:52:53,640
Speaker 1: we live in a time when that's you know, not

977
00:52:53,719 --> 00:52:58,120
Speaker 1: realistic for every person. And that doesn't mean that they

978
00:52:58,120 --> 00:53:01,240
Speaker 1: have to quit eating meat either, It just means again,

979
00:53:01,360 --> 00:53:04,440
Speaker 1: better meat. And there are plenty, even though it's a

980
00:53:04,440 --> 00:53:08,000
Speaker 1: small percentage of the industry, there are plenty of ranches

981
00:53:08,080 --> 00:53:13,040
Speaker 1: just like Rome Ranch here that are regeneratively focused, multi species,

982
00:53:13,719 --> 00:53:18,040
Speaker 1: often doing animal and plant based agriculture, all doing it

983
00:53:18,120 --> 00:53:20,680
Speaker 1: in the image of nature, UM in a way that

984
00:53:20,719 --> 00:53:23,040
Speaker 1: we can be proud to support. And so I think

985
00:53:23,760 --> 00:53:25,560
Speaker 1: you know that that is the path that we need

986
00:53:25,600 --> 00:53:28,640
Speaker 1: to be going down. And I think internationally there are

987
00:53:28,880 --> 00:53:32,439
Speaker 1: governments and not for profits and regulatory bodies that are

988
00:53:32,520 --> 00:53:34,760
Speaker 1: are coming to the same conclusion and saying the same things,

989
00:53:35,120 --> 00:53:37,000
Speaker 1: you know, similar to the conclusions that you've that you've

990
00:53:37,080 --> 00:53:39,160
Speaker 1: drawn for yourself. And so Taylor, you want to what

991
00:53:39,239 --> 00:53:40,600
Speaker 1: you were going to talk about as far as the

992
00:53:40,640 --> 00:53:44,880
Speaker 1: United Nations, Uh view on that? Yeah, I mean the

993
00:53:44,960 --> 00:53:48,440
Speaker 1: United Nations. There's a Food and Agriculture organization that issued

994
00:53:48,480 --> 00:53:50,000
Speaker 1: a report a couple of years ago that said, we

995
00:53:50,040 --> 00:53:53,400
Speaker 1: have sixty harvest left on the planet. So that's sixty

996
00:53:53,480 --> 00:53:56,360
Speaker 1: years of food production with our current stated degraded soil.

997
00:53:56,520 --> 00:53:58,680
Speaker 1: So no matter what side of the equation you're if

998
00:53:58,680 --> 00:54:01,200
Speaker 1: your plant based or animal based, with your diet and

999
00:54:01,200 --> 00:54:06,000
Speaker 1: your lifestyle choices, we're faced with the same challenges and

1000
00:54:06,040 --> 00:54:09,799
Speaker 1: so we have to do something. Um where global civilization.

1001
00:54:09,960 --> 00:54:13,120
Speaker 1: So what is the global problem if our food production

1002
00:54:13,160 --> 00:54:18,239
Speaker 1: system collapses? It's a big deal internationally, and so one

1003
00:54:18,280 --> 00:54:21,360
Speaker 1: thing that we're figuring out and this is amazing, but

1004
00:54:21,400 --> 00:54:24,400
Speaker 1: it's again looking back and and ranching and making management

1005
00:54:24,440 --> 00:54:28,480
Speaker 1: decisions in nature's images. How can we restore and rebuild?

1006
00:54:28,719 --> 00:54:30,880
Speaker 1: And there's so much we can do, but the animals

1007
00:54:30,880 --> 00:54:32,680
Speaker 1: have to be present on the land because they're the

1008
00:54:32,719 --> 00:54:36,680
Speaker 1: catalyst through our biggest tool. There's no technology that's better

1009
00:54:37,320 --> 00:54:41,320
Speaker 1: than a ruminant animal grazing in nature's image for creating

1010
00:54:41,640 --> 00:54:46,480
Speaker 1: all these positive ecological changes that are nourishing our soils,

1011
00:54:46,480 --> 00:54:49,080
Speaker 1: that are sequestering carbon. I mean, this is like our

1012
00:54:49,280 --> 00:54:52,680
Speaker 1: our greatest tool too. You know, addressing climate change and

1013
00:54:52,680 --> 00:54:55,279
Speaker 1: reversing some of these issues is taking that atmosphere of

1014
00:54:55,320 --> 00:54:57,680
Speaker 1: carbon put it in the soil. Well, you know what

1015
00:54:57,800 --> 00:55:01,000
Speaker 1: acts as the super highway for sequestering atmospheric carbon is

1016
00:55:01,040 --> 00:55:04,080
Speaker 1: thriving grasslands. The only way to have a thriving grassland

1017
00:55:04,120 --> 00:55:07,080
Speaker 1: is have animals present, rumored animals because they co evolve

1018
00:55:07,160 --> 00:55:10,600
Speaker 1: for millions of years. If you remove the animals from

1019
00:55:10,600 --> 00:55:15,440
Speaker 1: the grasslands, grass lands deterior Right. Can you explain ruminant animals? Yeah,

1020
00:55:15,480 --> 00:55:19,279
Speaker 1: the room in is a four compartment stomach, and so

1021
00:55:19,360 --> 00:55:24,440
Speaker 1: it's animals like cattle, bison, sheep, goats, um that we're

1022
00:55:24,560 --> 00:55:28,680
Speaker 1: designed biologically engineered to eat grass and other plants. Good,

1023
00:55:28,920 --> 00:55:30,680
Speaker 1: and we'll get to you know, you guys have some

1024
00:55:30,840 --> 00:55:34,319
Speaker 1: really I think these concepts can kind of be tough

1025
00:55:34,360 --> 00:55:36,759
Speaker 1: to get your arms around, but seeing it in the

1026
00:55:36,800 --> 00:55:39,960
Speaker 1: context of this ranch made it for me personally something

1027
00:55:40,040 --> 00:55:41,759
Speaker 1: that's something I really wanted to learn about and I

1028
00:55:41,800 --> 00:55:45,239
Speaker 1: have in the last day and a half here, Like

1029
00:55:45,360 --> 00:55:47,880
Speaker 1: seeing it in person, being able to see the bison

1030
00:55:47,960 --> 00:55:50,360
Speaker 1: on the landscape in the field, looking at the grass,

1031
00:55:50,400 --> 00:55:53,239
Speaker 1: breaking down the soil, talking about what you're looking for

1032
00:55:53,280 --> 00:55:55,680
Speaker 1: in the soil, comparing the color and the texture and

1033
00:55:55,680 --> 00:55:58,920
Speaker 1: the feeling of this dirt and why that's important. I

1034
00:55:58,920 --> 00:56:02,319
Speaker 1: think is incredibly enlightening, lightning to me, and I'd like

1035
00:56:02,400 --> 00:56:05,640
Speaker 1: to get that across the people. So I think when

1036
00:56:05,640 --> 00:56:08,839
Speaker 1: we talk about regentative agriculture, let me just first say

1037
00:56:08,880 --> 00:56:12,279
Speaker 1: that I think that there is when when I was

1038
00:56:12,360 --> 00:56:16,560
Speaker 1: challenged on a previous podcast about kind of what are

1039
00:56:16,560 --> 00:56:18,920
Speaker 1: the hunters I hang out with believe in? Or what

1040
00:56:18,920 --> 00:56:21,960
Speaker 1: are we're like, what are the core principles of the

1041
00:56:22,000 --> 00:56:25,320
Speaker 1: people that I hang out with. This was in regards

1042
00:56:25,360 --> 00:56:27,800
Speaker 1: to predators, but I think in general we'll talking about balance,

1043
00:56:27,880 --> 00:56:31,240
Speaker 1: like we I think the people that I hang around

1044
00:56:31,239 --> 00:56:34,400
Speaker 1: with an hunt are all about balance and all about ecosystems,

1045
00:56:34,400 --> 00:56:36,759
Speaker 1: and all about the meat, and all about this whole

1046
00:56:36,800 --> 00:56:39,440
Speaker 1: circle of course, the circle of life, like the corny

1047
00:56:39,600 --> 00:56:42,439
Speaker 1: line goes but pe somebody asked me that, and that's

1048
00:56:42,440 --> 00:56:44,200
Speaker 1: that's how I explained it. Of course, there are other

1049
00:56:44,280 --> 00:56:47,840
Speaker 1: hunters out there that don't think like that. That um

1050
00:56:48,040 --> 00:56:50,040
Speaker 1: could be labeled in certain ways, and I think this

1051
00:56:50,120 --> 00:56:51,400
Speaker 1: is the same way. Like when I come and I

1052
00:56:51,400 --> 00:56:54,040
Speaker 1: meet you guys, I feel like here's an example of

1053
00:56:54,080 --> 00:56:57,799
Speaker 1: something that that is that that brings true to me

1054
00:56:58,000 --> 00:56:59,680
Speaker 1: from the outside when I was just reading about it

1055
00:56:59,719 --> 00:57:01,759
Speaker 1: and look can add it and studying what you guys do,

1056
00:57:01,840 --> 00:57:03,360
Speaker 1: and then from the inside when I actually got to

1057
00:57:03,400 --> 00:57:06,560
Speaker 1: see it, it rings true to me. Like the motivations

1058
00:57:06,640 --> 00:57:09,719
Speaker 1: ring true. Um, you guys have lots of money, so

1059
00:57:09,760 --> 00:57:11,799
Speaker 1: you're good. You're not trying to get rich off this.

1060
00:57:11,880 --> 00:57:15,279
Speaker 1: You're trying to change the way the status quo and

1061
00:57:15,320 --> 00:57:18,480
Speaker 1: trying to move things forward. Um. So I would say that, like,

1062
00:57:18,520 --> 00:57:20,160
Speaker 1: that's how it feels like that to me. Like the

1063
00:57:20,200 --> 00:57:22,880
Speaker 1: hunters I hang out with, I think we all kind

1064
00:57:22,880 --> 00:57:25,840
Speaker 1: of have the same ethos. I think it connects to

1065
00:57:25,960 --> 00:57:28,240
Speaker 1: what you do here at Rome Ranch, whether there was

1066
00:57:28,320 --> 00:57:31,720
Speaker 1: hunting here or not, which there is. There's a connection

1067
00:57:32,160 --> 00:57:35,120
Speaker 1: in the ideology, in the way that people think, the

1068
00:57:35,160 --> 00:57:36,960
Speaker 1: way that you guys think so I think when when

1069
00:57:36,960 --> 00:57:39,000
Speaker 1: folks are when you're trying to come at this, that's

1070
00:57:39,080 --> 00:57:41,720
Speaker 1: that's kind of what connected me to this place, why

1071
00:57:41,760 --> 00:57:43,520
Speaker 1: I wanted to come down and check it out. Um,

1072
00:57:43,960 --> 00:57:47,640
Speaker 1: both when we should we should start with the five tenants, right,

1073
00:57:47,640 --> 00:57:50,400
Speaker 1: you guys gave me the five tenants of regenitive agriculture.

1074
00:57:50,400 --> 00:57:53,120
Speaker 1: I think that probably explains it. It's way deeper than

1075
00:57:53,120 --> 00:57:55,360
Speaker 1: these five things. But can you guys, Robbie, can you

1076
00:57:55,400 --> 00:57:59,320
Speaker 1: just run us down with the five five tenants or principles? Sure?

1077
00:57:59,360 --> 00:58:00,800
Speaker 1: And then and then I think I have an example

1078
00:58:00,840 --> 00:58:02,600
Speaker 1: that might help to to pay a picture for for

1079
00:58:02,640 --> 00:58:04,520
Speaker 1: your for your listeners after after we go through the

1080
00:58:05,480 --> 00:58:09,360
Speaker 1: five principles and so they're explained to a few different ways. Um.

1081
00:58:09,560 --> 00:58:12,880
Speaker 1: The first one though is you know, probably my favorite,

1082
00:58:12,880 --> 00:58:15,400
Speaker 1: and that is to limit disturbance of the soil. And

1083
00:58:15,480 --> 00:58:19,120
Speaker 1: so that can be chemical disturbance or mechanical disturbance. Chemical

1084
00:58:19,120 --> 00:58:22,960
Speaker 1: disturbances what we do a lot of and in our

1085
00:58:22,960 --> 00:58:27,040
Speaker 1: agriculture system today, which is spray it with herbicides and

1086
00:58:27,120 --> 00:58:31,959
Speaker 1: fungicides and pesticides and fertilizers and all of these things

1087
00:58:32,000 --> 00:58:36,040
Speaker 1: that are the the ancestors of you know, the the

1088
00:58:36,280 --> 00:58:40,560
Speaker 1: chemical warfare UM organizations that helped us get through a

1089
00:58:40,560 --> 00:58:43,080
Speaker 1: couple of world wars and now help us UM engage

1090
00:58:43,080 --> 00:58:46,400
Speaker 1: in chemical warfare against nature UM. And then the mechanical

1091
00:58:46,400 --> 00:58:50,160
Speaker 1: disturbance part of that is heavy tillage UM, which we

1092
00:58:50,200 --> 00:58:54,040
Speaker 1: do for a lot of reasons, but that absolutely disrupts

1093
00:58:54,040 --> 00:58:59,320
Speaker 1: and kills the soiled biology, which is a fantastically complex

1094
00:59:00,080 --> 00:59:03,320
Speaker 1: but remarkably important UM part of our food system. Yeah,

1095
00:59:03,360 --> 00:59:05,960
Speaker 1: we do a whole podcast just on what's in the

1096
00:59:06,000 --> 00:59:10,280
Speaker 1: soil UM. Well maybe should, but but it's that's an

1097
00:59:10,280 --> 00:59:12,320
Speaker 1: interesting one. But we'll turn through this and get back.

1098
00:59:12,360 --> 00:59:13,560
Speaker 1: We just want to take off the list. We don't

1099
00:59:13,560 --> 00:59:15,400
Speaker 1: want to get deep into each one, right, So so

1100
00:59:15,560 --> 00:59:18,400
Speaker 1: the second principle and and no really and I don't know,

1101
00:59:18,440 --> 00:59:21,960
Speaker 1: I'll say in no particular order, they're all important, but UM,

1102
00:59:22,040 --> 00:59:25,040
Speaker 1: the second one is to armor the soil. So you

1103
00:59:25,080 --> 00:59:27,600
Speaker 1: want to keep any bare dirt is the enemy or

1104
00:59:27,640 --> 00:59:29,919
Speaker 1: bare soil is the enemy. Right, So many bad things happen,

1105
00:59:29,920 --> 00:59:31,880
Speaker 1: and we can get into that UM, but it needs

1106
00:59:31,880 --> 00:59:37,240
Speaker 1: to be covered UM with with with organic matter, right,

1107
00:59:37,600 --> 00:59:41,600
Speaker 1: ideally living plants with roots and green leaves that are

1108
00:59:42,240 --> 00:59:48,760
Speaker 1: you know, doing photosynthesis UM. And then um diversity um so,

1109
00:59:48,880 --> 00:59:54,040
Speaker 1: diversity of plants, diversity of um animal species. You know

1110
00:59:54,040 --> 00:59:56,920
Speaker 1: it's just bio diversity. You want a balanced ecosystem. You

1111
00:59:56,960 --> 00:59:59,880
Speaker 1: were talking about that a second ago. UM. The fourth

1112
01:00:00,240 --> 01:00:02,800
Speaker 1: is living plants, right, so I talked about it and cover,

1113
01:00:02,920 --> 01:00:06,640
Speaker 1: but um living the living root is what connects everything

1114
01:00:06,640 --> 01:00:08,360
Speaker 1: beneath the soil, which is a which is called the

1115
01:00:08,440 --> 01:00:11,840
Speaker 1: rhizo sphere. It's an entire ecosystem that is very alive. UM.

1116
01:00:11,920 --> 01:00:15,080
Speaker 1: Nothing connects that to the sun, but living roots. Now

1117
01:00:15,120 --> 01:00:18,720
Speaker 1: you should see these guys get excited about earthworms. God

1118
01:00:18,880 --> 01:00:20,880
Speaker 1: bless if there was a dung beetle out there, what

1119
01:00:20,960 --> 01:00:23,560
Speaker 1: you guys might do, Like there are shots of whiskey

1120
01:00:23,560 --> 01:00:28,360
Speaker 1: coming out. We got what it's it's to watch. I

1121
01:00:28,440 --> 01:00:31,040
Speaker 1: sorry to interrupted. I just like I get feel the

1122
01:00:31,040 --> 01:00:34,760
Speaker 1: passion for this stuff, Like to watch these guys in

1123
01:00:34,760 --> 01:00:37,880
Speaker 1: this room pick up a chunk of dirt and like

1124
01:00:38,040 --> 01:00:40,600
Speaker 1: finger through it and look at it and talk about

1125
01:00:40,640 --> 01:00:43,960
Speaker 1: it with passion. Earlier when we were standing on the ranch,

1126
01:00:44,000 --> 01:00:46,040
Speaker 1: I just described like the way that I see this

1127
01:00:46,080 --> 01:00:48,880
Speaker 1: stuff is black and white, Right, I see dirt, plants

1128
01:00:48,920 --> 01:00:51,720
Speaker 1: grow out, deer eat plants, I shoot deer, I eat plants.

1129
01:00:51,720 --> 01:00:55,240
Speaker 1: So that's great, um, when you start to understand this

1130
01:00:55,320 --> 01:00:58,200
Speaker 1: type of agriculture and also just this this part of

1131
01:00:58,200 --> 01:01:02,400
Speaker 1: our world which is relatively undiscovered. Like once you start

1132
01:01:02,400 --> 01:01:04,280
Speaker 1: to understand, you can see things in color again, Like

1133
01:01:04,960 --> 01:01:06,800
Speaker 1: the way that these guys see this landscape and they

1134
01:01:07,320 --> 01:01:09,520
Speaker 1: walk around and what they point to and what they're

1135
01:01:09,560 --> 01:01:12,760
Speaker 1: looking for are are totally different than what I would

1136
01:01:12,760 --> 01:01:15,200
Speaker 1: be looking for or what I think most folks would

1137
01:01:15,200 --> 01:01:18,880
Speaker 1: be looking for. So continue sorry, And and the last

1138
01:01:18,880 --> 01:01:22,120
Speaker 1: one is integrated animals, um. And so those would be

1139
01:01:22,160 --> 01:01:25,440
Speaker 1: the five, the five principles of Virginiative agriculture. And I

1140
01:01:25,480 --> 01:01:27,160
Speaker 1: think the tie and to the point I was making

1141
01:01:27,200 --> 01:01:30,320
Speaker 1: earlier about your you know, you know, helping give an

1142
01:01:30,360 --> 01:01:34,240
Speaker 1: illustration for for folks listening, and would be the short

1143
01:01:34,280 --> 01:01:36,919
Speaker 1: film or documentary whatever it is on Yellowstone. I think

1144
01:01:37,000 --> 01:01:39,120
Speaker 1: not everybody's seen it, but probably most of your listeners

1145
01:01:39,200 --> 01:01:41,800
Speaker 1: have where they you know, reintroduce wolves and then you

1146
01:01:41,880 --> 01:01:45,640
Speaker 1: see where once challenging environment and you know that that

1147
01:01:45,760 --> 01:01:47,720
Speaker 1: is a component that restores balance, right, And I think

1148
01:01:48,360 --> 01:01:51,560
Speaker 1: trophic cascade being something that they talk about. You know,

1149
01:01:51,560 --> 01:01:53,640
Speaker 1: when there are no predators, there's more elk. The elk

1150
01:01:53,680 --> 01:01:56,640
Speaker 1: are eating all the grasses, there's less grasses. That's a

1151
01:01:56,720 --> 01:01:59,520
Speaker 1: challenge concept about a concept that Yeah, and and it's

1152
01:01:59,520 --> 01:02:01,960
Speaker 1: in its swing, is right, I mean it's sometimes it's

1153
01:02:02,000 --> 01:02:04,400
Speaker 1: sometimes that happens in different scenarios and different systems and

1154
01:02:04,440 --> 01:02:06,400
Speaker 1: has different results. And you know nature is always trying

1155
01:02:06,400 --> 01:02:08,960
Speaker 1: to restore balance and sometimes those pendulums swing. But I

1156
01:02:08,960 --> 01:02:11,600
Speaker 1: think the key, the key principle there is UM. Everything

1157
01:02:11,640 --> 01:02:15,040
Speaker 1: that is here naturally has a place, is there's a purpose. UM,

1158
01:02:15,080 --> 01:02:17,080
Speaker 1: it has an important role to play and and that

1159
01:02:17,160 --> 01:02:20,400
Speaker 1: and that that includes UM the animals that that we

1160
01:02:20,600 --> 01:02:23,160
Speaker 1: farm for for agriculture and the food that we we

1161
01:02:23,280 --> 01:02:28,200
Speaker 1: grow to nourish ourselves. Right, And I think UM, it's

1162
01:02:28,200 --> 01:02:31,560
Speaker 1: shortsighted to say that the elimination of those those species

1163
01:02:31,600 --> 01:02:34,480
Speaker 1: which play UM, which have the potential to play incredibly

1164
01:02:34,560 --> 01:02:38,720
Speaker 1: important roles in our natural ecosystems that aren't being fulfilled

1165
01:02:38,800 --> 01:02:43,560
Speaker 1: right now is is absolutely taking us down a dangerous

1166
01:02:43,600 --> 01:02:47,640
Speaker 1: path where UM, we think that we can invent new

1167
01:02:47,680 --> 01:02:52,080
Speaker 1: technologies to do what nature is well adept at doing. UM.

1168
01:02:52,160 --> 01:02:54,240
Speaker 1: And we and we we need to be very cautious

1169
01:02:54,240 --> 01:02:57,560
Speaker 1: and in um over inflating our own sense of what

1170
01:02:57,600 --> 01:03:00,120
Speaker 1: we're capable of us, capable of us humans and may

1171
01:03:00,120 --> 01:03:01,880
Speaker 1: be recognizing in a sense of our case of our

1172
01:03:01,880 --> 01:03:04,040
Speaker 1: agriculture that nature got it right. Yeah, and I think

1173
01:03:04,080 --> 01:03:06,560
Speaker 1: there there is a there's interesting concepts all around here,

1174
01:03:06,600 --> 01:03:09,000
Speaker 1: but one of them that I was struck by is

1175
01:03:09,040 --> 01:03:11,640
Speaker 1: kind of like you guys are selling, Um, you can

1176
01:03:11,680 --> 01:03:13,600
Speaker 1: go get a force in nature package of meat, whether

1177
01:03:13,640 --> 01:03:17,320
Speaker 1: it's turkey or bison or we just had uh support

1178
01:03:17,400 --> 01:03:22,880
Speaker 1: for um, some wild pigs for for breakfast here. Um,

1179
01:03:22,920 --> 01:03:26,400
Speaker 1: all those things you're selling, that's package. It's the kind

1180
01:03:26,400 --> 01:03:28,920
Speaker 1: of awesome branding, awesome label, like people can go and

1181
01:03:28,960 --> 01:03:31,600
Speaker 1: buy and consume that. That's kind of like the end

1182
01:03:32,280 --> 01:03:35,040
Speaker 1: of the story at some level, like all these things

1183
01:03:35,120 --> 01:03:37,120
Speaker 1: happen and at the end somebody gets to enjoy this

1184
01:03:37,480 --> 01:03:41,240
Speaker 1: nice meal. In the very beginning, there's a chunk of dirt,

1185
01:03:41,720 --> 01:03:44,760
Speaker 1: right like something. It seemed to me that there there

1186
01:03:44,840 --> 01:03:48,360
Speaker 1: was this like very micro to macro story um or

1187
01:03:48,520 --> 01:03:50,880
Speaker 1: intangible to tangible story at least for the end consumer.

1188
01:03:52,120 --> 01:03:53,760
Speaker 1: So I think we should probably start at the dirt

1189
01:03:53,960 --> 01:03:57,240
Speaker 1: and then eventually we'll get to and that the animals

1190
01:03:57,240 --> 01:04:00,320
Speaker 1: that live on it and help it, and then you

1191
01:04:00,400 --> 01:04:02,480
Speaker 1: guys that kill it package it up, send it out

1192
01:04:02,480 --> 01:04:04,520
Speaker 1: there in the world. I think that's a good way

1193
01:04:04,560 --> 01:04:06,400
Speaker 1: to kind of run through all this and understand it.

1194
01:04:07,040 --> 01:04:10,720
Speaker 1: But the soil part of it is, it's the key.

1195
01:04:10,880 --> 01:04:13,360
Speaker 1: It's like the keystone to all of this, at least

1196
01:04:13,360 --> 01:04:14,720
Speaker 1: it seems to me. You tell me if I'm wrong,

1197
01:04:14,760 --> 01:04:16,600
Speaker 1: but it seems to me like it's it's the thing

1198
01:04:17,120 --> 01:04:20,680
Speaker 1: that starts the engine here um for a better landscape.

1199
01:04:20,840 --> 01:04:25,200
Speaker 1: Am I right in saying that, Like, you've gotta have soil, Absolutely,

1200
01:04:25,320 --> 01:04:27,560
Speaker 1: And I think something to tie back to those five

1201
01:04:27,640 --> 01:04:30,160
Speaker 1: key principles of soil health that Robbie's just spoke about.

1202
01:04:30,720 --> 01:04:32,439
Speaker 1: I mean, when you think about a plant based diet

1203
01:04:32,560 --> 01:04:36,200
Speaker 1: or plant based agriculture, you are fighting each one of

1204
01:04:36,240 --> 01:04:40,480
Speaker 1: those principles in order to be successful. You're constantly combating nature.

1205
01:04:41,080 --> 01:04:45,800
Speaker 1: You're tilling your soil, you're using chemicals, you're planning monocultures,

1206
01:04:46,400 --> 01:04:49,160
Speaker 1: you have fallow fields for the majority of the year,

1207
01:04:49,200 --> 01:04:52,120
Speaker 1: and you're not incorporating animals, and so that's a big problem.

1208
01:04:52,160 --> 01:04:54,920
Speaker 1: So plant based agriculture and the plant based diet has

1209
01:04:54,960 --> 01:04:58,760
Speaker 1: gotten this crazy pass for decades where it's perceived that

1210
01:04:58,840 --> 01:05:00,880
Speaker 1: it's better for the planet, but it's it's not, I

1211
01:05:00,920 --> 01:05:03,080
Speaker 1: promise you. And today we walked in some of our

1212
01:05:03,120 --> 01:05:05,520
Speaker 1: fields and it was like, hey, Ben, this field you're

1213
01:05:05,520 --> 01:05:08,400
Speaker 1: standing in, this was monoculture road crops for you know,

1214
01:05:08,480 --> 01:05:12,560
Speaker 1: like fifty years. And then we walked over twenty five

1215
01:05:12,560 --> 01:05:16,280
Speaker 1: ft same soil, same rain type, you know, the same climate,

1216
01:05:16,520 --> 01:05:19,120
Speaker 1: and it's like this particular part that you're in has

1217
01:05:19,120 --> 01:05:21,560
Speaker 1: never been tilled, it's never been sprayed, it's never been planted.

1218
01:05:22,200 --> 01:05:24,320
Speaker 1: And it's like Ben, it's like, yeah, I see it, man,

1219
01:05:24,360 --> 01:05:25,960
Speaker 1: this is like way better. And we dug in the

1220
01:05:26,000 --> 01:05:28,120
Speaker 1: soil and you could see it and it smelt better

1221
01:05:28,240 --> 01:05:31,960
Speaker 1: and there was more life and more animals in that area.

1222
01:05:32,040 --> 01:05:35,080
Speaker 1: So it's like, it's crazy to me that people think

1223
01:05:35,320 --> 01:05:38,200
Speaker 1: that's how disconnected people are with agriculture. But there's a

1224
01:05:38,240 --> 01:05:41,080
Speaker 1: big problem with plant based agriculture. Yeah, and it would

1225
01:05:41,160 --> 01:05:44,040
Speaker 1: you if you had to um put those two things

1226
01:05:44,080 --> 01:05:46,000
Speaker 1: up together, right, if you were giving two devils on

1227
01:05:46,040 --> 01:05:49,720
Speaker 1: each shoulder, and it was like, hey, on on one side,

1228
01:05:49,800 --> 01:05:53,600
Speaker 1: factory farming polluting our water, it's killing you know, it's

1229
01:05:53,800 --> 01:05:56,480
Speaker 1: disconnected from our food. The other side is is large

1230
01:05:56,480 --> 01:06:00,560
Speaker 1: scale agriculture. This crazy, these big monocultures to eat ourselves

1231
01:06:00,560 --> 01:06:03,960
Speaker 1: corn and beans and go down the list, right, what

1232
01:06:04,200 --> 01:06:08,240
Speaker 1: you would you rank? How would you rank them? How

1233
01:06:08,240 --> 01:06:10,600
Speaker 1: would you talk about that? Would you say, like the

1234
01:06:10,680 --> 01:06:13,080
Speaker 1: factory firm is way worse or does it rank below

1235
01:06:13,840 --> 01:06:16,200
Speaker 1: a big corn field? Yeah? I think I think the

1236
01:06:16,560 --> 01:06:19,680
Speaker 1: most destructive tools we've ever created as a civilization are

1237
01:06:19,680 --> 01:06:22,520
Speaker 1: probably like the till and then the chemicals used to

1238
01:06:22,560 --> 01:06:25,600
Speaker 1: grow plants um and so I mean, like we can

1239
01:06:26,240 --> 01:06:30,560
Speaker 1: take over grazed fields where animals were mismanaged and it

1240
01:06:30,600 --> 01:06:33,240
Speaker 1: was desertified, and we can get those fields back to

1241
01:06:33,320 --> 01:06:35,640
Speaker 1: a productive state where it's a habitat and it's a

1242
01:06:35,680 --> 01:06:38,960
Speaker 1: questioning carbon and allowing water to infiltrate. We can do

1243
01:06:39,000 --> 01:06:42,200
Speaker 1: that and you know, less than five years, no problem.

1244
01:06:42,200 --> 01:06:44,480
Speaker 1: But if it's a farmed field, I mean, it can

1245
01:06:44,520 --> 01:06:48,400
Speaker 1: take twenty to thirty years, and so it's discouraging. But

1246
01:06:48,480 --> 01:06:51,280
Speaker 1: it's way harder on the land. I mean, there's nothing

1247
01:06:51,400 --> 01:06:55,200
Speaker 1: worse for the environment than growing monocultures of roal crops

1248
01:06:55,240 --> 01:06:57,400
Speaker 1: at an industrial scale, right, And I think that brings

1249
01:06:57,440 --> 01:07:02,560
Speaker 1: us to like the state of our soil. I don't

1250
01:07:02,560 --> 01:07:04,280
Speaker 1: know if you can talk it on a national scale,

1251
01:07:04,320 --> 01:07:05,760
Speaker 1: but I mean you certainly could talk about it on

1252
01:07:05,800 --> 01:07:08,680
Speaker 1: a local scale. And I think, as you said earlier,

1253
01:07:08,800 --> 01:07:10,440
Speaker 1: the reason that you bought this farm is to kind

1254
01:07:10,440 --> 01:07:13,560
Speaker 1: of exemplify it would be analogous to kind of what's

1255
01:07:13,560 --> 01:07:21,520
Speaker 1: happening across this country, especially in Texas and across the Midwest. So, like,

1256
01:07:21,600 --> 01:07:23,080
Speaker 1: what's the soil like here, and what do you want

1257
01:07:23,080 --> 01:07:25,160
Speaker 1: it to be like? And why is it important? Because

1258
01:07:25,160 --> 01:07:27,320
Speaker 1: it's yeah, I mean, it's all we talked about today

1259
01:07:27,320 --> 01:07:30,760
Speaker 1: almost so so one tablespoon of healthy soil, functioning soil

1260
01:07:30,760 --> 01:07:33,600
Speaker 1: should have more living organisms than all humans on the

1261
01:07:33,600 --> 01:07:36,560
Speaker 1: face of the planet since the starting a time. And

1262
01:07:36,760 --> 01:07:39,960
Speaker 1: you know it's the last it's the final frontier. As

1263
01:07:39,960 --> 01:07:42,720
Speaker 1: far as what humans understand and as far as ecosystems,

1264
01:07:42,720 --> 01:07:45,680
Speaker 1: we only understand about one percent of what's actually in

1265
01:07:45,800 --> 01:07:48,680
Speaker 1: healthy soil. So if you look at this property and

1266
01:07:48,680 --> 01:07:51,760
Speaker 1: you say we're less than half a percent organic matter,

1267
01:07:52,160 --> 01:07:55,880
Speaker 1: our entire system is broken. And you can see that too.

1268
01:07:55,880 --> 01:07:59,160
Speaker 1: So like look at us DA data dating back you

1269
01:07:59,200 --> 01:08:01,280
Speaker 1: know a d play years and you know in the

1270
01:08:01,400 --> 01:08:04,760
Speaker 1: last two generations, my grandparents, for every one pound of

1271
01:08:04,800 --> 01:08:07,480
Speaker 1: meat they would consume this generation, I have to consume

1272
01:08:07,520 --> 01:08:09,560
Speaker 1: two pounds get the same vitamins and minerals. The same

1273
01:08:09,600 --> 01:08:12,400
Speaker 1: happens with plants. So for every one orange my grandparents

1274
01:08:12,440 --> 01:08:13,840
Speaker 1: would eat, I have to eat eight to get the

1275
01:08:13,880 --> 01:08:16,559
Speaker 1: same vitamins and minerals, which is crazy. And so it's

1276
01:08:17,240 --> 01:08:19,560
Speaker 1: like where did that go? Did it just disappear? And

1277
01:08:19,880 --> 01:08:22,439
Speaker 1: the fact is that it all starts with the soil.

1278
01:08:22,479 --> 01:08:24,920
Speaker 1: It's the foundation for human health, for plant health, for

1279
01:08:24,960 --> 01:08:28,160
Speaker 1: animal health, and if it's been extracted in mind, then

1280
01:08:28,479 --> 01:08:31,759
Speaker 1: the entire system doesn't work. So a really good example

1281
01:08:32,040 --> 01:08:34,759
Speaker 1: today that we talked about is for every one percent

1282
01:08:34,920 --> 01:08:37,400
Speaker 1: increase in organic matter that you can build in your soil,

1283
01:08:37,560 --> 01:08:41,280
Speaker 1: you're able to capture and hold twenty thou gallons of

1284
01:08:41,439 --> 01:08:44,960
Speaker 1: rainfall per acre. So that's insane if you think about that,

1285
01:08:45,000 --> 01:08:47,760
Speaker 1: because one of the biggest challenges in Texas and a

1286
01:08:47,840 --> 01:08:49,439
Speaker 1: lot of the Southwest, a lot of the world is

1287
01:08:49,840 --> 01:08:52,720
Speaker 1: will go long periods of time without rain, or when

1288
01:08:52,760 --> 01:08:54,960
Speaker 1: we get rain, will get like ten inches of rain

1289
01:08:55,040 --> 01:08:57,280
Speaker 1: in one hour. I mean, it can be crazy. And

1290
01:08:57,400 --> 01:09:00,439
Speaker 1: so the health of your soil um healthy oil acts

1291
01:09:00,439 --> 01:09:02,760
Speaker 1: as a sponge, right, so you can actually capture that

1292
01:09:02,960 --> 01:09:06,200
Speaker 1: crazy ten inches of rain um or if you don't

1293
01:09:06,200 --> 01:09:08,320
Speaker 1: have healthy soil it's can be lost. So when we

1294
01:09:08,400 --> 01:09:11,160
Speaker 1: bought the property something along with healthy soil. Yeah, all

1295
01:09:11,280 --> 01:09:14,280
Speaker 1: the erosion that happens and it all goes downstream. And

1296
01:09:14,439 --> 01:09:15,960
Speaker 1: you know, when we bought the property, we would do

1297
01:09:16,040 --> 01:09:19,280
Speaker 1: these simple infiltration test where you take PDC pipe, get

1298
01:09:19,320 --> 01:09:21,760
Speaker 1: analogy and water bottle and you would measure out what

1299
01:09:21,840 --> 01:09:23,639
Speaker 1: an inch of rainfall would be and you can pour

1300
01:09:23,720 --> 01:09:25,920
Speaker 1: it in this pipe and you time how long it

1301
01:09:25,960 --> 01:09:27,720
Speaker 1: takes for that water to get into the soil. And

1302
01:09:27,800 --> 01:09:29,240
Speaker 1: we had some areas of the property that were like

1303
01:09:29,360 --> 01:09:33,120
Speaker 1: forty five minutes to capture one inch of rain. So,

1304
01:09:33,160 --> 01:09:35,240
Speaker 1: I mean, can you imagine if you have ten inches

1305
01:09:35,280 --> 01:09:38,400
Speaker 1: of rain an hour's Yeah, you're not you're not optimizing

1306
01:09:38,439 --> 01:09:40,519
Speaker 1: and maximizing that. Yeah. I lived at this cunture for

1307
01:09:40,560 --> 01:09:42,960
Speaker 1: for four years and there was like a catastrophic flood

1308
01:09:43,000 --> 01:09:44,840
Speaker 1: pretty much every year that I lived here. I mean,

1309
01:09:44,880 --> 01:09:48,760
Speaker 1: the Pedernalege River would flood almost every year. I mean,

1310
01:09:48,840 --> 01:09:52,559
Speaker 1: we had had some real problems with that. And that's

1311
01:09:53,080 --> 01:09:54,840
Speaker 1: you know, I think when we when we when I

1312
01:09:54,920 --> 01:09:57,000
Speaker 1: look back at that now, like there's a piece of

1313
01:09:57,040 --> 01:09:59,560
Speaker 1: that story I didn't understand. I don't understand why that

1314
01:09:59,640 --> 01:10:01,719
Speaker 1: was happening, and in between those floods we're in a drought.

1315
01:10:02,800 --> 01:10:05,120
Speaker 1: And and like we were talking about, you know, there

1316
01:10:05,280 --> 01:10:07,839
Speaker 1: is if if that if, if that rainfall is effective,

1317
01:10:08,000 --> 01:10:11,880
Speaker 1: and if that soil is healthy, that is hundreds of

1318
01:10:11,920 --> 01:10:14,960
Speaker 1: thousands of gallons of stored water per acre that we've

1319
01:10:15,080 --> 01:10:18,160
Speaker 1: lost to get us through those periods between those rain events.

1320
01:10:19,040 --> 01:10:20,920
Speaker 1: And not not to mention that moisture in the soil

1321
01:10:21,000 --> 01:10:25,320
Speaker 1: actually affects small local climates. You know, you see you know,

1322
01:10:25,479 --> 01:10:27,840
Speaker 1: when you walk through a field of grass in the

1323
01:10:27,920 --> 01:10:29,560
Speaker 1: morning when they're on a change in tepicture day, you

1324
01:10:29,600 --> 01:10:31,160
Speaker 1: see do and moisture on the ground. When you walk

1325
01:10:31,200 --> 01:10:34,439
Speaker 1: through the field of bare dirt, you don't see those things, right,

1326
01:10:34,920 --> 01:10:37,160
Speaker 1: So there's it. Actually, it literally will have an impact

1327
01:10:37,240 --> 01:10:39,719
Speaker 1: on the on the climate and the precipitation in an area.

1328
01:10:39,880 --> 01:10:42,800
Speaker 1: And when you think about those concepts, when you think

1329
01:10:42,800 --> 01:10:47,599
Speaker 1: about how much of this country is monocultural, monoculture, road

1330
01:10:47,640 --> 01:10:51,479
Speaker 1: crop um and and tilled up um throughout the year.

1331
01:10:51,479 --> 01:10:53,519
Speaker 1: We talked about it earlier, just corn alone is ten

1332
01:10:53,640 --> 01:10:56,160
Speaker 1: percent of the land mass of the United States. I

1333
01:10:56,200 --> 01:10:58,640
Speaker 1: think how big the that is on a map, and

1334
01:10:58,680 --> 01:11:00,559
Speaker 1: you're looking even at a global scale, and just imagine

1335
01:11:00,600 --> 01:11:03,240
Speaker 1: ten percent of that being nothing but corn. That is

1336
01:11:03,520 --> 01:11:06,559
Speaker 1: the exact exact embodiment being being farmed in a way,

1337
01:11:06,560 --> 01:11:08,639
Speaker 1: that's the embodiment of all these things that we're talking about.

1338
01:11:08,680 --> 01:11:11,640
Speaker 1: And so that is how agriculture and the scale of

1339
01:11:11,640 --> 01:11:16,639
Speaker 1: agriculture UM has had the impact that it has UM

1340
01:11:16,760 --> 01:11:20,360
Speaker 1: in terms of there being some negative and unintended consequences

1341
01:11:20,439 --> 01:11:24,040
Speaker 1: with how we've um, how we've evolved our agriculture practices,

1342
01:11:24,160 --> 01:11:27,680
Speaker 1: and now that we know better UM, we should be

1343
01:11:28,040 --> 01:11:31,040
Speaker 1: recognizing and learning from and changing those behaviors. And that

1344
01:11:31,200 --> 01:11:34,639
Speaker 1: really starts and stops with the consumer um and creating awareness.

1345
01:11:34,680 --> 01:11:36,320
Speaker 1: And then you know, of course, as soon as the

1346
01:11:36,360 --> 01:11:38,200
Speaker 1: consumer says, hey, we want better and this is what

1347
01:11:38,280 --> 01:11:40,320
Speaker 1: we're looking for, everybody's going to produce it because nobody

1348
01:11:40,360 --> 01:11:42,920
Speaker 1: wants to make something consumer doesn't want. Yeah, that's something

1349
01:11:43,000 --> 01:11:44,840
Speaker 1: we haven't talked about, is how how we got a

1350
01:11:44,920 --> 01:11:49,160
Speaker 1: god here from a large GoGG perspective. I mean, we

1351
01:11:49,320 --> 01:11:51,800
Speaker 1: know kind of how our consumptive habits hopefully you know

1352
01:11:51,880 --> 01:11:53,960
Speaker 1: everybody didn't hear and if you listen those podcasts, we've

1353
01:11:54,000 --> 01:11:56,040
Speaker 1: talked about it enough, Like we know how our consumptive

1354
01:11:56,040 --> 01:11:58,400
Speaker 1: habits with meat have formed and what we've done with

1355
01:11:58,520 --> 01:12:01,519
Speaker 1: them and how the is um itself and vegetarians is

1356
01:12:01,840 --> 01:12:04,519
Speaker 1: a is a modern concept that doesn't really fit with

1357
01:12:04,680 --> 01:12:08,759
Speaker 1: our um. You know, how we've eaten for two million

1358
01:12:08,840 --> 01:12:11,920
Speaker 1: years plus. Um, how do you guys, like what, what's

1359
01:12:11,960 --> 01:12:14,120
Speaker 1: what's your awareness of how we've gotten here as far

1360
01:12:14,160 --> 01:12:17,720
Speaker 1: as agriculture and large gat farms and road crops and

1361
01:12:17,800 --> 01:12:22,680
Speaker 1: monocultures and the commoditization of those things. It's obviously a

1362
01:12:22,720 --> 01:12:25,280
Speaker 1: big one. Yeah, it's I think, you know, there's this

1363
01:12:25,400 --> 01:12:28,400
Speaker 1: illusion in our culture that food should be cheap, but

1364
01:12:28,560 --> 01:12:31,120
Speaker 1: there's no such thing as cheap food because you know,

1365
01:12:31,240 --> 01:12:33,360
Speaker 1: like the price you pay for food at the register,

1366
01:12:33,560 --> 01:12:37,200
Speaker 1: that's not representative of hidden charges and costs on the environment,

1367
01:12:37,479 --> 01:12:42,040
Speaker 1: on human health, on wildlife habitat, on the recharge you know,

1368
01:12:42,200 --> 01:12:45,920
Speaker 1: ability of our aquifers. And so it's the commoditization of

1369
01:12:45,960 --> 01:12:49,760
Speaker 1: food and especially meat. It's blows my mind that consumers

1370
01:12:50,520 --> 01:12:54,519
Speaker 1: don't even bat and eye about paying you know, fifteen

1371
01:12:54,560 --> 01:12:57,120
Speaker 1: dollars for coffee, like a pound of coffee, or like

1372
01:12:57,320 --> 01:12:59,760
Speaker 1: you know, ten dollars for a really fancy chocolate bar

1373
01:12:59,840 --> 01:13:02,760
Speaker 1: that spare trade. But they gasped if meat costs more

1374
01:13:02,800 --> 01:13:13,000
Speaker 1: thund bananas. Yeah, I think, like do we what what

1375
01:13:13,320 --> 01:13:16,160
Speaker 1: part of our society has to change to kind of

1376
01:13:16,200 --> 01:13:20,280
Speaker 1: get us in a situation where the consumer is is

1377
01:13:20,320 --> 01:13:23,720
Speaker 1: thinking this way, Because I mean, I've I'll have a

1378
01:13:23,920 --> 01:13:27,040
Speaker 1: I'll go to McDonald's, I'll have a cheeseburger. If I'm

1379
01:13:27,080 --> 01:13:29,080
Speaker 1: traveling or doing something, I'm not real I feel I

1380
01:13:29,080 --> 01:13:30,719
Speaker 1: feel like I should be eating it behind a dumpster

1381
01:13:31,280 --> 01:13:33,280
Speaker 1: what I'm doing in an alley somewhere, because I don't

1382
01:13:33,320 --> 01:13:35,640
Speaker 1: feel great about it. But that's part of our our

1383
01:13:35,720 --> 01:13:37,800
Speaker 1: mary Like, it's not just our American culture, star our

1384
01:13:37,880 --> 01:13:41,439
Speaker 1: world culture is is and this is ingrained in us now,

1385
01:13:41,560 --> 01:13:44,360
Speaker 1: in our American diets and our consciousness, like fast food

1386
01:13:44,479 --> 01:13:48,600
Speaker 1: is baked in I feel like the rise and veganism

1387
01:13:48,760 --> 01:13:52,680
Speaker 1: is a symptom of a much larger problem. And and

1388
01:13:52,840 --> 01:13:54,880
Speaker 1: to address what you just said, I feel like people

1389
01:13:54,920 --> 01:13:57,720
Speaker 1: have gotten to a point where at least you're acknowledging

1390
01:13:57,840 --> 01:14:01,280
Speaker 1: the shortcomings of what you're doing and the decisions that

1391
01:14:01,360 --> 01:14:03,760
Speaker 1: you're making in the system that you're effectively voting for

1392
01:14:03,960 --> 01:14:05,800
Speaker 1: with the money that you're buying and spending on that

1393
01:14:05,920 --> 01:14:11,320
Speaker 1: fast food cheeseburger. But I think when consumers really start

1394
01:14:11,439 --> 01:14:14,400
Speaker 1: to care and understand where their food comes from, we

1395
01:14:14,479 --> 01:14:17,439
Speaker 1: can get away from this commoditized system that we've gotten

1396
01:14:17,479 --> 01:14:22,160
Speaker 1: ourselves into. And we've gotten there because people have stopped

1397
01:14:22,160 --> 01:14:25,200
Speaker 1: caring and stopped looking looking into it. You know, that's

1398
01:14:25,200 --> 01:14:26,840
Speaker 1: the only way that a lot of this stuff could

1399
01:14:26,840 --> 01:14:29,479
Speaker 1: have grown a scale and happen is that people just

1400
01:14:29,680 --> 01:14:32,439
Speaker 1: don't care to look into it anymore. Because if they

1401
01:14:32,520 --> 01:14:34,559
Speaker 1: knew what was going on, and they knew the impacts

1402
01:14:34,640 --> 01:14:36,920
Speaker 1: that things were truly having on our soil, health, on

1403
01:14:37,000 --> 01:14:39,680
Speaker 1: our personal health, on the welfare the animal, there's no

1404
01:14:39,800 --> 01:14:41,799
Speaker 1: way that people could be okay with it at scale.

1405
01:14:41,960 --> 01:14:44,479
Speaker 1: And this is a conversation that like, I know what

1406
01:14:44,640 --> 01:14:46,760
Speaker 1: some of you are thinking. Some of you were thinking

1407
01:14:46,760 --> 01:14:49,120
Speaker 1: about politics right now, and then please stop thinking about

1408
01:14:49,120 --> 01:14:51,160
Speaker 1: I can read your minds. I know what you're thinking.

1409
01:14:51,520 --> 01:14:54,000
Speaker 1: I know you're thinking about the words like progressive and

1410
01:14:54,160 --> 01:14:57,400
Speaker 1: liberal and all these types of things. Stop thinking about that.

1411
01:14:58,240 --> 01:15:01,320
Speaker 1: This is about It's bigger than that. It's bigger than

1412
01:15:01,520 --> 01:15:04,040
Speaker 1: one side or the other. It's it's it's more about

1413
01:15:04,160 --> 01:15:07,000
Speaker 1: like who we are, how we treat this planet, and

1414
01:15:07,160 --> 01:15:09,080
Speaker 1: what we can do for the future. I have a kid.

1415
01:15:09,200 --> 01:15:13,320
Speaker 1: Everybody's sitting here, um has kids or knows a kid.

1416
01:15:13,960 --> 01:15:16,960
Speaker 1: We're all we're all right there. And so I think

1417
01:15:16,960 --> 01:15:19,400
Speaker 1: it's it's just a little bit bigger than that, because

1418
01:15:19,400 --> 01:15:22,719
Speaker 1: as we move forward, I think I am not thinking

1419
01:15:22,800 --> 01:15:26,920
Speaker 1: of it in that way. These guys again, do you

1420
01:15:26,960 --> 01:15:30,759
Speaker 1: guys care about not only this landscape but the entirety

1421
01:15:30,840 --> 01:15:33,000
Speaker 1: of our of our nation? And it comes through and

1422
01:15:33,080 --> 01:15:35,320
Speaker 1: what you do. So I think you go back to

1423
01:15:35,479 --> 01:15:38,720
Speaker 1: Rome Ranch and the soiled part of the equation, like,

1424
01:15:38,920 --> 01:15:42,160
Speaker 1: what have you guys done thus far? You know, how

1425
01:15:42,240 --> 01:15:43,920
Speaker 1: can you boil down what you've done here to kind

1426
01:15:43,960 --> 01:15:46,840
Speaker 1: of start to save this place, start to turn it around,

1427
01:15:46,880 --> 01:15:49,160
Speaker 1: because it was in pretty poor shape when you got it.

1428
01:15:49,200 --> 01:15:50,920
Speaker 1: And you haven't been here that long, have you? No? Yeah,

1429
01:15:51,000 --> 01:15:54,200
Speaker 1: less than three years? Okay, yep. The first thing we

1430
01:15:54,320 --> 01:15:58,120
Speaker 1: did with our desertified fields, so previously farm fields that

1431
01:15:58,160 --> 01:16:01,000
Speaker 1: were bare soil and zero you know biology and that

1432
01:16:01,160 --> 01:16:04,639
Speaker 1: soil was we put large herds of bison on them.

1433
01:16:05,320 --> 01:16:07,360
Speaker 1: And that sucked for the animals, right, because there's not

1434
01:16:07,400 --> 01:16:09,920
Speaker 1: a lot of nutrition out there. Bare soil is super

1435
01:16:09,960 --> 01:16:11,640
Speaker 1: hot in Texas in the middle of the summer, it

1436
01:16:11,680 --> 01:16:15,840
Speaker 1: could be degrees, which is crazy by the way, because

1437
01:16:15,960 --> 01:16:19,080
Speaker 1: you cook meat to an internal temperature to kill potential

1438
01:16:19,200 --> 01:16:22,599
Speaker 1: path inogens, but you're cooking your soil biology the same

1439
01:16:22,640 --> 01:16:24,720
Speaker 1: way if you don't cover it. And so we put

1440
01:16:24,760 --> 01:16:27,000
Speaker 1: the bison out on this bare field and the field

1441
01:16:27,120 --> 01:16:29,720
Speaker 1: was so compacted because the terminal velocity of rainfalls like

1442
01:16:29,760 --> 01:16:33,000
Speaker 1: twenty miles. So after hard rain events, you get capping

1443
01:16:33,040 --> 01:16:36,320
Speaker 1: on the surface and so rain can't get into the soil.

1444
01:16:36,360 --> 01:16:38,800
Speaker 1: It actually runs off and it's a big disaster. So

1445
01:16:38,880 --> 01:16:40,680
Speaker 1: we needed the bison out there. There were tools, so

1446
01:16:40,760 --> 01:16:44,960
Speaker 1: their hoofs helped break apart that compacted cap soil. Um.

1447
01:16:45,160 --> 01:16:48,760
Speaker 1: They brought in fertility through manure in urine and UM.

1448
01:16:48,920 --> 01:16:51,720
Speaker 1: What we had to do and sure your your listeners, like,

1449
01:16:51,800 --> 01:16:53,400
Speaker 1: how does that work? There's no grass out there for

1450
01:16:53,479 --> 01:16:55,040
Speaker 1: them to eat, and so we had to supplement with

1451
01:16:55,120 --> 01:16:59,600
Speaker 1: hay and UM. So back to this idea of exporting

1452
01:17:00,040 --> 01:17:03,479
Speaker 1: you know, um nutrition and exporting resources that hey, came

1453
01:17:03,520 --> 01:17:06,600
Speaker 1: from another property. Yeah, so we took we imported that

1454
01:17:06,680 --> 01:17:08,920
Speaker 1: fertility from another property and brought it to our field.

1455
01:17:08,920 --> 01:17:11,200
Speaker 1: I mean, it's all carbon that's being passed around, So

1456
01:17:11,240 --> 01:17:13,240
Speaker 1: we brought someone else's above ground carbon in the form

1457
01:17:13,320 --> 01:17:15,360
Speaker 1: of food, fed it to the bison and went through

1458
01:17:15,400 --> 01:17:19,040
Speaker 1: their room, and that manure went onto the ground. Biology

1459
01:17:19,120 --> 01:17:21,720
Speaker 1: was in the manure and it started feeding the biology

1460
01:17:21,760 --> 01:17:23,840
Speaker 1: that was present a little bit, and so it had

1461
01:17:23,880 --> 01:17:27,479
Speaker 1: a habitat to actually breed and grow and then um

1462
01:17:27,600 --> 01:17:29,680
Speaker 1: the bison to other things. They're great pollinators, right, They

1463
01:17:29,680 --> 01:17:31,360
Speaker 1: have like seeds all over their bodies, so they started

1464
01:17:31,400 --> 01:17:35,120
Speaker 1: spreading these seeds. Their hosts started stepping in seeds bison

1465
01:17:35,200 --> 01:17:37,920
Speaker 1: at this point where there the first group was about

1466
01:17:38,080 --> 01:17:41,479
Speaker 1: fifty bison. And why bison We talked about that earlier

1467
01:17:41,520 --> 01:17:43,479
Speaker 1: where why you know, when you buy a property in Texas,

1468
01:17:44,000 --> 01:17:46,320
Speaker 1: not everybody's like, we'll put some bison on it. Um.

1469
01:17:46,479 --> 01:17:49,080
Speaker 1: Why for you guys, were was that important? I mean

1470
01:17:49,160 --> 01:17:51,680
Speaker 1: for us, you know, their their native species. They were

1471
01:17:51,720 --> 01:17:53,360
Speaker 1: in this part of Texas. No one in this part

1472
01:17:53,400 --> 01:17:56,240
Speaker 1: of Texas raises bison, which is crazy because they would

1473
01:17:56,280 --> 01:17:58,160
Speaker 1: have this would have been a part of their annual

1474
01:17:58,240 --> 01:18:00,559
Speaker 1: migratory path. They would been mill ends of bi which

1475
01:18:00,560 --> 01:18:02,400
Speaker 1: is hilarious because we're looking out the back winter there's

1476
01:18:02,400 --> 01:18:05,720
Speaker 1: access to here, yeah, from Asia walking around and we

1477
01:18:06,160 --> 01:18:08,760
Speaker 1: when they're in Buffalo are for into the landscape. Yeah,

1478
01:18:08,800 --> 01:18:11,360
Speaker 1: it makes no sense. So for us, we wanted to see, like, hey,

1479
01:18:11,479 --> 01:18:15,320
Speaker 1: let's bring back North Americas, you know, the national mammal,

1480
01:18:15,439 --> 01:18:18,200
Speaker 1: the largest you know, like mammal to survived the last

1481
01:18:18,240 --> 01:18:21,200
Speaker 1: Ice Age and and see what kind of keystone species

1482
01:18:21,200 --> 01:18:23,519
Speaker 1: effect it had. And so when the bison showed up,

1483
01:18:23,760 --> 01:18:25,880
Speaker 1: there were birds that I had never I've grown up

1484
01:18:25,880 --> 01:18:28,240
Speaker 1: in central Texas and I love birds. I study birds,

1485
01:18:28,280 --> 01:18:30,280
Speaker 1: I watched birds, and there were bird new birds I've

1486
01:18:30,320 --> 01:18:32,280
Speaker 1: never seen in my life. And that was just through

1487
01:18:32,320 --> 01:18:35,040
Speaker 1: the bison's presence, right, which is just amazing. So there's

1488
01:18:35,040 --> 01:18:39,599
Speaker 1: this ecosystem catalyst species that is just present and things

1489
01:18:39,680 --> 01:18:42,000
Speaker 1: happen that we can't fully comprehend and we don't need

1490
01:18:42,040 --> 01:18:44,680
Speaker 1: to understand, like we'll never understand in our lifetime. Well,

1491
01:18:44,680 --> 01:18:46,519
Speaker 1: you should talk about a little bit about like the

1492
01:18:46,640 --> 01:18:49,160
Speaker 1: birds that come with the buffalo and what they do

1493
01:18:49,400 --> 01:18:53,720
Speaker 1: to the like the parasitic at the parasitic level to

1494
01:18:53,840 --> 01:18:56,680
Speaker 1: kind of like change the landscape. Yeah. Right, So so

1495
01:18:56,760 --> 01:18:58,840
Speaker 1: when these you have to imagine these millions of bison

1496
01:18:58,920 --> 01:19:01,839
Speaker 1: that would have migrated Canada all the way into Mexico,

1497
01:19:02,000 --> 01:19:05,320
Speaker 1: through Texas, through almost everywhere in the United states. So

1498
01:19:05,400 --> 01:19:07,479
Speaker 1: when these millions of animals would have moved through, there

1499
01:19:07,479 --> 01:19:11,560
Speaker 1: would have been billions of migratory birds right there, and

1500
01:19:11,640 --> 01:19:13,960
Speaker 1: these birds would have op into all the fresh patties

1501
01:19:14,000 --> 01:19:17,000
Speaker 1: and they would have been picking through, scratching this manure

1502
01:19:17,080 --> 01:19:21,200
Speaker 1: and they're effectively spreading it evenly, adding fertility to more

1503
01:19:21,280 --> 01:19:23,840
Speaker 1: than one spot. But what they're actually doing is they're

1504
01:19:23,880 --> 01:19:26,600
Speaker 1: looking for parasites and other insects and the manure, and

1505
01:19:26,720 --> 01:19:30,479
Speaker 1: so you know, like they'll debug. So these parasites that

1506
01:19:30,520 --> 01:19:32,960
Speaker 1: are present in in the bison, they get passed through

1507
01:19:32,960 --> 01:19:36,439
Speaker 1: the manure, they hatch and they lay eggs and then um,

1508
01:19:37,000 --> 01:19:39,439
Speaker 1: the little offspring will climb up a grass stem and

1509
01:19:39,520 --> 01:19:42,200
Speaker 1: then a neighboring bison will take a bite of that stem,

1510
01:19:42,240 --> 01:19:45,439
Speaker 1: and that pathogen or that parasite can get past the

1511
01:19:45,520 --> 01:19:47,360
Speaker 1: next animal, and then you have problems if that's a

1512
01:19:47,400 --> 01:19:50,599
Speaker 1: continual cycle. Um. And so yeah, the birds would eat

1513
01:19:50,640 --> 01:19:52,680
Speaker 1: out the parasites, so you know, you don't have to

1514
01:19:52,840 --> 01:19:56,439
Speaker 1: use anti parasitic medication if you're able to eliminate that.

1515
01:19:56,520 --> 01:19:58,599
Speaker 1: And that's through manage grazing, and that's through moving your

1516
01:19:58,640 --> 01:20:02,040
Speaker 1: animals as well as having wildlife like birds and for

1517
01:20:02,200 --> 01:20:04,240
Speaker 1: us two chickens and turkeys on the farm can do

1518
01:20:04,320 --> 01:20:07,840
Speaker 1: the same thing. Yeah, And you think, Robbie, like when

1519
01:20:07,920 --> 01:20:12,200
Speaker 1: we're we were talking earlier, you start thinking about how

1520
01:20:12,280 --> 01:20:16,400
Speaker 1: analogous what Tailor just explained is to like biodiversity, And

1521
01:20:16,520 --> 01:20:19,120
Speaker 1: like when you start to when you introduce one species

1522
01:20:19,160 --> 01:20:21,920
Speaker 1: that brings more and then that just starts piling on itself,

1523
01:20:22,800 --> 01:20:26,000
Speaker 1: as opposed to a monoculture that we've been talking about,

1524
01:20:26,080 --> 01:20:28,519
Speaker 1: where there's one thing plant that that doesn't bring more,

1525
01:20:28,840 --> 01:20:32,360
Speaker 1: you know, that doesn't bring other species into pollinated or

1526
01:20:32,479 --> 01:20:35,799
Speaker 1: eat it or whatever. But I think what Tailor subscribe

1527
01:20:35,800 --> 01:20:37,679
Speaker 1: starts to get people to understand a little bit about

1528
01:20:37,680 --> 01:20:41,000
Speaker 1: how this becomes a biodiverse place. Yeah, I mean and

1529
01:20:41,120 --> 01:20:44,559
Speaker 1: and and that's what that's what nature wants. Nature wants

1530
01:20:44,760 --> 01:20:47,200
Speaker 1: that balance and it's constantly seeking it. Right, So whenever

1531
01:20:47,520 --> 01:20:52,040
Speaker 1: we see a freshly tilled field and all of a sudden,

1532
01:20:52,280 --> 01:20:56,800
Speaker 1: you know, quote unquote weeds start popping up, that's nature

1533
01:20:56,880 --> 01:21:00,240
Speaker 1: trying to put living roots back into the soil and

1534
01:21:00,360 --> 01:21:04,720
Speaker 1: put um and and and rebuild the photosynthetic capacity of

1535
01:21:04,800 --> 01:21:08,000
Speaker 1: that land by putting green leaves on it. To do

1536
01:21:08,120 --> 01:21:10,560
Speaker 1: that energy transferred that we talked about and you know,

1537
01:21:10,680 --> 01:21:13,400
Speaker 1: to begin to rebuild what's been damaged at the hand

1538
01:21:13,479 --> 01:21:17,680
Speaker 1: of of us as people UM to to to to

1539
01:21:17,800 --> 01:21:20,960
Speaker 1: perform agriculture. Right. And so I think you know, an

1540
01:21:21,000 --> 01:21:23,040
Speaker 1: example of not just you know, we talked about animals

1541
01:21:23,120 --> 01:21:24,880
Speaker 1: coming in, but even plants, right. We one thing we

1542
01:21:24,920 --> 01:21:27,519
Speaker 1: didn't talk about today was the seed bank UM. And

1543
01:21:27,560 --> 01:21:30,600
Speaker 1: there's a massive seed bank underneath our soils UM. And

1544
01:21:30,640 --> 01:21:34,160
Speaker 1: when we spray until UM we don't allow UM for

1545
01:21:34,240 --> 01:21:36,040
Speaker 1: those seeds to come up. Or when we have heavily

1546
01:21:36,120 --> 01:21:38,200
Speaker 1: capped soil, not only does water not go through, but

1547
01:21:38,280 --> 01:21:42,280
Speaker 1: seeds don't come up either, UM. And so UM when

1548
01:21:42,920 --> 01:21:45,400
Speaker 1: by disrupting that cycle, stopping the spraying, topping the tilling,

1549
01:21:45,439 --> 01:21:50,280
Speaker 1: introducing the animals and you know, again starting to kick

1550
01:21:50,360 --> 01:21:52,840
Speaker 1: over some of the initial dominoes to or order at

1551
01:21:52,880 --> 01:21:55,080
Speaker 1: least remove some of the barriers from from the from

1552
01:21:55,200 --> 01:21:57,320
Speaker 1: nature's pursuit of that cycle and just to sort of

1553
01:21:58,120 --> 01:22:01,000
Speaker 1: get out of its way or to UM accelerated in

1554
01:22:01,040 --> 01:22:03,960
Speaker 1: different ways through management UM, you start to see not

1555
01:22:04,080 --> 01:22:08,360
Speaker 1: only the intended effects UM, but some unintended ones that

1556
01:22:08,479 --> 01:22:09,880
Speaker 1: you know, in a in a positive way. So it's

1557
01:22:10,000 --> 01:22:13,360
Speaker 1: so it's really encouraging UM to see just how quickly,

1558
01:22:13,400 --> 01:22:15,240
Speaker 1: I mean, Taylor mentioned a minute ago how much faster

1559
01:22:15,360 --> 01:22:18,639
Speaker 1: it's happening than we anticipated. Um, although you know there's

1560
01:22:18,680 --> 01:22:21,000
Speaker 1: a long way to go, it's it's incredibly encouraging to

1561
01:22:21,040 --> 01:22:23,880
Speaker 1: see firsthand. And why it's so important that you know,

1562
01:22:24,000 --> 01:22:26,120
Speaker 1: Rome Ranch not just being a working ranch, but being

1563
01:22:26,160 --> 01:22:30,080
Speaker 1: an actual field experiment and educational facility to bring influential

1564
01:22:30,439 --> 01:22:33,400
Speaker 1: UM people out and press and media and folks in

1565
01:22:33,439 --> 01:22:35,479
Speaker 1: our community and really anybody that wants to come learn

1566
01:22:35,520 --> 01:22:37,960
Speaker 1: about this stuff so that they can you know, tell

1567
01:22:38,080 --> 01:22:39,840
Speaker 1: that spread the word and help get the message out

1568
01:22:39,880 --> 01:22:42,240
Speaker 1: to to your point a minute ago about what needs

1569
01:22:42,280 --> 01:22:44,600
Speaker 1: to happen, and it's and it's you know, people need

1570
01:22:44,680 --> 01:22:47,680
Speaker 1: to begin to understand and and and care. And when

1571
01:22:47,800 --> 01:22:51,639
Speaker 1: you mentioned the the you know, the the industrial model

1572
01:22:51,640 --> 01:22:53,080
Speaker 1: and how we got here, and I think it's important

1573
01:22:53,120 --> 01:22:54,720
Speaker 1: to note that I think we should give ourselves a

1574
01:22:54,720 --> 01:22:56,200
Speaker 1: benefit of the doubt and how we got here. I

1575
01:22:56,200 --> 01:22:58,880
Speaker 1: don't think somebody woke up one morning with their you know,

1576
01:22:58,960 --> 01:23:01,320
Speaker 1: just some evil persons that to modify everything. I think,

1577
01:23:01,439 --> 01:23:03,400
Speaker 1: you know, we really genuinely did try to figure out

1578
01:23:03,439 --> 01:23:08,000
Speaker 1: how to get more from less to people. There's progress

1579
01:23:08,200 --> 01:23:10,680
Speaker 1: baked into that whole system. Right, So we're we're a

1580
01:23:10,720 --> 01:23:13,080
Speaker 1: progressive species. So it's not it's this isn't an US

1581
01:23:13,160 --> 01:23:16,479
Speaker 1: versus them conversation. This is a hey, we need to

1582
01:23:16,520 --> 01:23:20,040
Speaker 1: stop and recognize that there's some serious learnings, UM that

1583
01:23:20,439 --> 01:23:24,040
Speaker 1: we have the benefit to um apply and what we

1584
01:23:24,120 --> 01:23:27,160
Speaker 1: do going forward or to deal with the adverse consequences.

1585
01:23:27,200 --> 01:23:29,080
Speaker 1: And so we we we know we can be better.

1586
01:23:29,720 --> 01:23:31,920
Speaker 1: We know why we need to be better. UM, let's

1587
01:23:31,920 --> 01:23:35,040
Speaker 1: get that message out and UM let's be better. Yeah.

1588
01:23:35,040 --> 01:23:36,080
Speaker 1: And I think one of one of the things that

1589
01:23:36,080 --> 01:23:38,280
Speaker 1: I want to make sure we didn't I didn't forget,

1590
01:23:38,360 --> 01:23:40,560
Speaker 1: is that you guys were explaining to me how not

1591
01:23:40,680 --> 01:23:45,200
Speaker 1: only how bison through just there, how they eat and

1592
01:23:45,240 --> 01:23:47,280
Speaker 1: what they do, but even the design of their whole

1593
01:23:47,520 --> 01:23:49,920
Speaker 1: hoofs how that how they dig into the earth and

1594
01:23:50,000 --> 01:23:53,360
Speaker 1: they apply seeds into the into the soil. Like take

1595
01:23:53,439 --> 01:23:55,880
Speaker 1: us through that little element, because I think there's you

1596
01:23:55,920 --> 01:23:57,439
Speaker 1: know a lot of these a lot of conversation on

1597
01:23:57,479 --> 01:23:59,519
Speaker 1: a macro level, but that's like just a really interesting

1598
01:23:59,600 --> 01:24:03,280
Speaker 1: micro thing that a bison is doing. UM, that is

1599
01:24:03,400 --> 01:24:06,760
Speaker 1: very important ecosystem service, very important to the soil that

1600
01:24:06,920 --> 01:24:11,320
Speaker 1: we pretty much you know, extra extrapated from this environment,

1601
01:24:11,520 --> 01:24:13,120
Speaker 1: like we just took it away. So if you go

1602
01:24:13,240 --> 01:24:16,000
Speaker 1: to if you go to college and you study agriculture

1603
01:24:16,000 --> 01:24:18,080
Speaker 1: and you want to be a farmer, in your classes,

1604
01:24:18,120 --> 01:24:21,080
Speaker 1: they're gonna say, hey, to work the soil, to aerate

1605
01:24:21,160 --> 01:24:24,360
Speaker 1: the soil, to plant seeds, you have to have mechanical tools.

1606
01:24:24,479 --> 01:24:28,280
Speaker 1: So these are the soil aerators you can pull behind tractors,

1607
01:24:28,360 --> 01:24:31,679
Speaker 1: and the different implements that cost a lot of money

1608
01:24:31,840 --> 01:24:35,280
Speaker 1: that are mechanical tools to accomplish things that we're trying

1609
01:24:35,360 --> 01:24:38,439
Speaker 1: to reproduce that bison do. Our other large herds of

1610
01:24:38,600 --> 01:24:40,880
Speaker 1: room and animals elk do the same thing. But one

1611
01:24:40,920 --> 01:24:43,040
Speaker 1: of the examples here is a bison hoof is more

1612
01:24:43,040 --> 01:24:45,880
Speaker 1: of a spade shape, and so unlike a cow or

1613
01:24:45,880 --> 01:24:48,280
Speaker 1: a lot of other domesticated animals, it actually chips away

1614
01:24:48,320 --> 01:24:52,840
Speaker 1: at soil. And there's no better tool, no creation or

1615
01:24:53,000 --> 01:24:57,240
Speaker 1: innovation that man has ever made at pressing seeds into

1616
01:24:57,280 --> 01:25:00,680
Speaker 1: the soil at the right depth that's better than a

1617
01:25:00,720 --> 01:25:04,000
Speaker 1: bison hoof. And so one of my favorite ways to

1618
01:25:04,120 --> 01:25:07,840
Speaker 1: spread seeds out here is I just bomb bison with seeds.

1619
01:25:07,840 --> 01:25:10,280
Speaker 1: I just get a handful of seeds, I just throw

1620
01:25:10,400 --> 01:25:13,320
Speaker 1: it out of bison. It's like so low tech, but

1621
01:25:13,640 --> 01:25:16,040
Speaker 1: we'll get stuck in the furn and but eventually they're

1622
01:25:16,040 --> 01:25:18,360
Speaker 1: gonna fall out, and eventually they're gonna step on them,

1623
01:25:18,360 --> 01:25:20,280
Speaker 1: and they're gonna do our job and plane it for us.

1624
01:25:20,880 --> 01:25:23,200
Speaker 1: And and that's the best way. It's like there's so

1625
01:25:23,360 --> 01:25:26,160
Speaker 1: many things happening in their signals, like probably saying like

1626
01:25:26,200 --> 01:25:28,719
Speaker 1: in a square foot of soil anywhere on the planet,

1627
01:25:28,720 --> 01:25:31,719
Speaker 1: there should be about ten to twenty thousand seeds waiting

1628
01:25:31,760 --> 01:25:34,120
Speaker 1: to germinate, which is crazy. So it can be they

1629
01:25:34,160 --> 01:25:39,120
Speaker 1: could be decades old and still alive. Yep. And if

1630
01:25:39,160 --> 01:25:41,360
Speaker 1: you went out to Rome Ranch even today, but three

1631
01:25:41,400 --> 01:25:42,639
Speaker 1: years ago when we first bought it, and you said,

1632
01:25:42,640 --> 01:25:45,439
Speaker 1: I don't want this to be a native tall grass prairie,

1633
01:25:45,439 --> 01:25:48,200
Speaker 1: and you bought all these amazing perennial grasses that used

1634
01:25:48,200 --> 01:25:51,320
Speaker 1: to grow in this area. Three years ago, we did this. Actually,

1635
01:25:51,360 --> 01:25:53,439
Speaker 1: we spent a lot of money on seeds and we

1636
01:25:53,560 --> 01:25:55,519
Speaker 1: threw them out, we planted them in. Zero percent of

1637
01:25:55,560 --> 01:25:59,280
Speaker 1: them germinated. It's because the native soils didn't well, the

1638
01:25:59,360 --> 01:26:02,240
Speaker 1: native seeds naven recognize as this native soil, and so

1639
01:26:02,320 --> 01:26:05,120
Speaker 1: the bison connect as a signal for these plants species

1640
01:26:05,160 --> 01:26:08,719
Speaker 1: and and provide the biology the right stimulus to take

1641
01:26:08,840 --> 01:26:10,760
Speaker 1: what's in that seed bank and have it german eate.

1642
01:26:10,800 --> 01:26:12,920
Speaker 1: And so it's really fun. But every year we see

1643
01:26:13,000 --> 01:26:16,320
Speaker 1: different species emerging, and so like this year you saw

1644
01:26:16,439 --> 01:26:19,280
Speaker 1: today there's Mayor's Tale everywhere. We hadn't seen one of

1645
01:26:19,320 --> 01:26:23,000
Speaker 1: those in three years, and so it's a step. You

1646
01:26:23,080 --> 01:26:26,040
Speaker 1: were talking about wild flowers being a thing that's that's

1647
01:26:26,600 --> 01:26:29,360
Speaker 1: really like marks this landscape. Talk about the little just

1648
01:26:29,439 --> 01:26:31,600
Speaker 1: briefly history of wild flowers and like the fact that

1649
01:26:31,640 --> 01:26:34,320
Speaker 1: there aren't any hanging around here although it's cold, but yeah,

1650
01:26:34,760 --> 01:26:37,880
Speaker 1: when the Germans, when the first Europeans settled this area,

1651
01:26:37,920 --> 01:26:41,920
Speaker 1: there a German culture that came here and uh, they

1652
01:26:42,000 --> 01:26:45,639
Speaker 1: named this community bloomin Thal, which translates the valley of Flowers.

1653
01:26:45,800 --> 01:26:48,320
Speaker 1: And there's no flowers in bloomin Thal today. It just

1654
01:26:48,479 --> 01:26:51,280
Speaker 1: doesn't exist. There's not a single flower. And a lot

1655
01:26:51,360 --> 01:26:55,240
Speaker 1: of the herbicides that we spray out on landscapes, um

1656
01:26:55,320 --> 01:26:58,680
Speaker 1: they're non selective, and so wild flowers are technically in

1657
01:26:58,760 --> 01:27:00,880
Speaker 1: the weed family, and so like if you're going to

1658
01:27:00,960 --> 01:27:04,840
Speaker 1: spray your your fields to maintain monocultures, you're nuking every

1659
01:27:04,960 --> 01:27:07,519
Speaker 1: opportunity for a wildflower to exist, and those are things

1660
01:27:07,600 --> 01:27:10,560
Speaker 1: that feed pollinators and things that create wildlife habitat and

1661
01:27:10,640 --> 01:27:13,439
Speaker 1: serve all different types of functions. And so yeah, one

1662
01:27:13,479 --> 01:27:16,240
Speaker 1: of the coolest things for me was we have a neighbor.

1663
01:27:16,360 --> 01:27:20,280
Speaker 1: She's elderlier names Myrtle, and this past year you can

1664
01:27:20,360 --> 01:27:25,559
Speaker 1: learn so much from Myrtle. She's country wisdom. Myrtle came

1665
01:27:25,600 --> 01:27:27,920
Speaker 1: over here, she's eighties, she's sweet as cool as an

1666
01:27:27,920 --> 01:27:30,439
Speaker 1: old lady. And she was like, oh my god, what

1667
01:27:30,600 --> 01:27:32,639
Speaker 1: is that purple wheat over there? What is that pink

1668
01:27:32,680 --> 01:27:35,080
Speaker 1: wheed over there? What's that yellow wheed over there? And

1669
01:27:35,160 --> 01:27:37,439
Speaker 1: she'd never seen these things before. The myrtle, these are

1670
01:27:37,479 --> 01:27:40,519
Speaker 1: wild flowers, like these should be here. I've never seen

1671
01:27:40,600 --> 01:27:43,400
Speaker 1: one of those is absolutely beautiful, and so I mean,

1672
01:27:43,479 --> 01:27:45,680
Speaker 1: it's it's supposed to be here and just get out

1673
01:27:45,720 --> 01:27:48,519
Speaker 1: of its way. Let those plants be present, and they

1674
01:27:48,600 --> 01:27:51,320
Speaker 1: do things that will never understand. But it's all cascading,

1675
01:27:51,360 --> 01:27:53,640
Speaker 1: and it's an upward cycle. If it's functioning appropriately and

1676
01:27:53,680 --> 01:27:56,120
Speaker 1: you're moving in the right direction, and I think this this,

1677
01:27:56,320 --> 01:27:58,280
Speaker 1: it's it's kind of appropriate to move to the next step.

1678
01:27:58,360 --> 01:28:00,080
Speaker 1: Kind of the process because we're talking about body and

1679
01:28:01,200 --> 01:28:04,640
Speaker 1: these bison are additive to the landscape, right, We're not

1680
01:28:04,760 --> 01:28:08,320
Speaker 1: taking away anything by putting them here. They're not standing

1681
01:28:08,360 --> 01:28:11,639
Speaker 1: in a feedlot somewhere. They're they're roaming for you, you guys,

1682
01:28:11,720 --> 01:28:15,080
Speaker 1: moving from place to place. Talk about what they add, like,

1683
01:28:15,439 --> 01:28:18,040
Speaker 1: what they add the landscape, and what the strategy is

1684
01:28:18,160 --> 01:28:20,880
Speaker 1: to help that happen. I think that's an important point.

1685
01:28:22,240 --> 01:28:24,120
Speaker 1: I mean, so so history. I mean, I think tay

1686
01:28:24,120 --> 01:28:25,920
Speaker 1: Al already talked about a little bit about what they

1687
01:28:25,920 --> 01:28:28,720
Speaker 1: add to the landscape in terms of bison started here.

1688
01:28:28,880 --> 01:28:31,519
Speaker 1: You know, the the fertility that is in the soil

1689
01:28:32,280 --> 01:28:35,519
Speaker 1: that has fed you and and and your parents and

1690
01:28:35,560 --> 01:28:37,800
Speaker 1: your grandparents and everybody that's been on here before us

1691
01:28:37,840 --> 01:28:41,120
Speaker 1: and the first humans that walked over here, um, is

1692
01:28:41,520 --> 01:28:43,880
Speaker 1: largely the fertility that was put into the soil through

1693
01:28:43,960 --> 01:28:47,160
Speaker 1: the these native or natural systems that we've been talking about,

1694
01:28:47,200 --> 01:28:49,200
Speaker 1: and and and bison are actually the largest heard of

1695
01:28:50,000 --> 01:28:53,599
Speaker 1: this megafauna since the last ice age on this planet. Um.

1696
01:28:54,479 --> 01:28:56,639
Speaker 1: And so when when you when you ask what role

1697
01:28:56,680 --> 01:28:58,320
Speaker 1: and what are we doing with the bison, Well, we're

1698
01:28:58,560 --> 01:29:01,720
Speaker 1: trying to replicate and and emulate what would happen in

1699
01:29:01,840 --> 01:29:05,680
Speaker 1: nature if we humans hadn't come and killed off all

1700
01:29:05,720 --> 01:29:09,479
Speaker 1: the predators and fenced in all of the um um

1701
01:29:09,760 --> 01:29:13,920
Speaker 1: all of the land and converted it to row crops

1702
01:29:14,160 --> 01:29:16,240
Speaker 1: and you know, a good chunk of it to concrete,

1703
01:29:16,840 --> 01:29:20,040
Speaker 1: et cetera. Right, And so you know, as you and

1704
01:29:20,280 --> 01:29:22,479
Speaker 1: I were discussing earlier, you know, we can't go back.

1705
01:29:23,120 --> 01:29:25,439
Speaker 1: We're we're it's too late, and we can desire and

1706
01:29:25,479 --> 01:29:27,120
Speaker 1: we can argue it, but the reality is where where

1707
01:29:27,120 --> 01:29:29,760
Speaker 1: we are. And so one of the best things we

1708
01:29:29,800 --> 01:29:33,000
Speaker 1: can do is recognized that we have a massive opportunity

1709
01:29:33,120 --> 01:29:36,160
Speaker 1: with the people and the communities that work the land

1710
01:29:36,720 --> 01:29:40,200
Speaker 1: and influencing um how they work that land and whether

1711
01:29:40,280 --> 01:29:42,880
Speaker 1: it replicates and emulates what is going on in nature,

1712
01:29:42,920 --> 01:29:45,160
Speaker 1: and therefore whether it's part of a virtuous cycle that's

1713
01:29:45,160 --> 01:29:47,479
Speaker 1: solutions based, or whether it's part of a vicious cycle

1714
01:29:47,640 --> 01:29:52,560
Speaker 1: that is causing further deterioration. And so here specifically, you know,

1715
01:29:52,640 --> 01:29:56,519
Speaker 1: working the bison means, like Taylor said, if you're introducing

1716
01:29:56,600 --> 01:29:59,639
Speaker 1: them to a really degraded pasture, that would be really

1717
01:29:59,760 --> 01:30:02,519
Speaker 1: you know, it would be impossible to sustain bison without

1718
01:30:02,680 --> 01:30:06,559
Speaker 1: human management. Um It means putting them onto that land,

1719
01:30:06,720 --> 01:30:10,040
Speaker 1: letting them do the important um animal impact activities that

1720
01:30:10,120 --> 01:30:11,920
Speaker 1: they need to do, making sure they have food and

1721
01:30:12,040 --> 01:30:14,280
Speaker 1: water and minerals because the soils are completed of those

1722
01:30:14,320 --> 01:30:17,720
Speaker 1: as well, and carefully managing them and watching after them,

1723
01:30:17,760 --> 01:30:20,560
Speaker 1: but then quickly moving them off, understanding that you know,

1724
01:30:20,840 --> 01:30:23,000
Speaker 1: if if they're left there too long, it might stress them.

1725
01:30:23,280 --> 01:30:25,840
Speaker 1: Not to mention that they heard of bison would be

1726
01:30:25,960 --> 01:30:29,920
Speaker 1: roaming um you know, pre us disrupting this cycle would

1727
01:30:29,920 --> 01:30:31,519
Speaker 1: be not really spending more than a day or two

1728
01:30:31,560 --> 01:30:34,480
Speaker 1: in any one's spot anyway, they would, you know, unselectively

1729
01:30:34,520 --> 01:30:37,599
Speaker 1: eat everything there. They would urinate and defecate, so provide

1730
01:30:37,680 --> 01:30:41,599
Speaker 1: organic matter and microbiology, biological life into the soil as

1731
01:30:41,640 --> 01:30:44,720
Speaker 1: well as significant amounts of moisture before they moved on, right,

1732
01:30:44,720 --> 01:30:46,280
Speaker 1: And that's how those systems evolved, and they may not

1733
01:30:46,400 --> 01:30:49,200
Speaker 1: come back for many months. And so in a in

1734
01:30:49,280 --> 01:30:53,320
Speaker 1: a holistically planned grazing model where you're rotating based on

1735
01:30:53,360 --> 01:30:56,640
Speaker 1: a strategy um including the size of the animals, the

1736
01:30:56,680 --> 01:30:59,200
Speaker 1: size of the paddock, the condition of the soil, the

1737
01:30:59,240 --> 01:31:02,240
Speaker 1: condition you know, the climate at that time of year, geography, etcetera.

1738
01:31:02,880 --> 01:31:06,120
Speaker 1: You're moving them around in a way where you're maximizing

1739
01:31:06,160 --> 01:31:12,120
Speaker 1: the potential um to realize those symbiotic relationships and nature um.

1740
01:31:12,320 --> 01:31:16,479
Speaker 1: But in a controlled environment in the form of a

1741
01:31:16,640 --> 01:31:19,840
Speaker 1: ranch to in some land, whatever size you might have,

1742
01:31:20,000 --> 01:31:22,879
Speaker 1: whatever resources in terms of people or financial or equipment

1743
01:31:22,960 --> 01:31:25,639
Speaker 1: or whatever you may have to represent that in your context.

1744
01:31:26,240 --> 01:31:28,719
Speaker 1: And and one of the things, like with the planning

1745
01:31:28,760 --> 01:31:31,120
Speaker 1: that Robbie is talking about here, when we think about

1746
01:31:31,800 --> 01:31:34,920
Speaker 1: this place, this ranch is an ecosystem. We're making decisions

1747
01:31:35,040 --> 01:31:38,360
Speaker 1: for the ecosystem. So we do things like every winter

1748
01:31:38,560 --> 01:31:41,639
Speaker 1: we we want to become a nesting habitat for hundreds

1749
01:31:41,680 --> 01:31:45,479
Speaker 1: of thousands of eastern meadow lark birds, which again I'm

1750
01:31:45,600 --> 01:31:47,080
Speaker 1: born and raised in this area. I've never seen a

1751
01:31:47,080 --> 01:31:50,080
Speaker 1: meadow lark in my life growing up. And so how

1752
01:31:50,120 --> 01:31:52,679
Speaker 1: do you do that? Well, you know, our ranch managers

1753
01:31:52,760 --> 01:31:54,760
Speaker 1: make a decision which parts of the property to leave

1754
01:31:55,280 --> 01:31:58,040
Speaker 1: enough above ground forage. We don't graze it to the soil,

1755
01:31:58,439 --> 01:32:01,240
Speaker 1: but we're creating nesting habitats for these birds. We do

1756
01:32:01,360 --> 01:32:03,559
Speaker 1: the same thing for when the deer or having babies,

1757
01:32:03,600 --> 01:32:05,640
Speaker 1: we stay out of their way. Um, we play, we

1758
01:32:05,720 --> 01:32:09,000
Speaker 1: look ahead of you know, desirable birds that we want

1759
01:32:09,080 --> 01:32:10,680
Speaker 1: on the property again that haven't been here in a

1760
01:32:10,720 --> 01:32:13,160
Speaker 1: long time, like quail, and we're trying to create nesting

1761
01:32:13,200 --> 01:32:16,559
Speaker 1: habitats for them. And so we are very meticulous, very

1762
01:32:16,600 --> 01:32:18,599
Speaker 1: thoughtful about where we put the bison in what parts

1763
01:32:18,640 --> 01:32:21,160
Speaker 1: of the year when quails might be actually nesting or

1764
01:32:21,240 --> 01:32:23,439
Speaker 1: hatching and uh. And then we do the same for

1765
01:32:23,520 --> 01:32:25,240
Speaker 1: the bison two when they're going to be going into

1766
01:32:26,000 --> 01:32:27,960
Speaker 1: their rut where they're going to be like, let's put

1767
01:32:28,000 --> 01:32:29,439
Speaker 1: them in a part of the property where they're like

1768
01:32:29,479 --> 01:32:32,960
Speaker 1: peaking in their nutrition and really giving them the best

1769
01:32:33,040 --> 01:32:37,479
Speaker 1: opportunity to have a successful um offspring. And I think

1770
01:32:37,479 --> 01:32:39,599
Speaker 1: it's really important to note here to this, this isn't

1771
01:32:39,640 --> 01:32:41,840
Speaker 1: going backwards. This isn't turning the clock back to an

1772
01:32:41,880 --> 01:32:46,439
Speaker 1: older method of agriculture necessarily, right. It's certainly turning it

1773
01:32:46,520 --> 01:32:49,880
Speaker 1: back to being less intensive and less input based. But um,

1774
01:32:50,240 --> 01:32:53,519
Speaker 1: there there is new science involved. This is um, you know,

1775
01:32:53,600 --> 01:32:57,559
Speaker 1: the latest understanding of biology and our ecosystems and applying

1776
01:32:57,640 --> 01:33:01,439
Speaker 1: those in a way UM that hasn't been done before. Um.

1777
01:33:01,600 --> 01:33:05,640
Speaker 1: And this is also not to be confused with rewilding either, right.

1778
01:33:05,760 --> 01:33:09,880
Speaker 1: I mean again, because we've disrupted the system, the ecosystems

1779
01:33:10,040 --> 01:33:13,120
Speaker 1: so badly to simply rewild but simply just let things

1780
01:33:13,240 --> 01:33:17,720
Speaker 1: rest um would take much much longer than we could

1781
01:33:17,720 --> 01:33:21,679
Speaker 1: possibly fathom because those um, the key players, the keystone

1782
01:33:21,680 --> 01:33:24,519
Speaker 1: species and the balance and the systems that would need

1783
01:33:24,520 --> 01:33:27,120
Speaker 1: to be be and be present at large scale aren't.

1784
01:33:27,560 --> 01:33:31,080
Speaker 1: And so this is again emulating those in UM at

1785
01:33:31,160 --> 01:33:34,120
Speaker 1: the scale of the of the operation and within the

1786
01:33:34,200 --> 01:33:36,120
Speaker 1: context of the operation. So I think it's important because

1787
01:33:36,120 --> 01:33:39,439
Speaker 1: those these concepts are all all confused regularly. Yeah, And

1788
01:33:39,439 --> 01:33:41,439
Speaker 1: I think that's something like as a hunter, right to

1789
01:33:41,479 --> 01:33:43,439
Speaker 1: spend it back to work kind of that I sit

1790
01:33:43,760 --> 01:33:45,679
Speaker 1: and what I think about all the time we hunted

1791
01:33:45,840 --> 01:33:49,160
Speaker 1: this for deer. There's deer everywhere, and so you know,

1792
01:33:49,680 --> 01:33:52,880
Speaker 1: all these efforts you're doing not only enhancing the landscape,

1793
01:33:53,360 --> 01:33:57,439
Speaker 1: enhancing um, you know, putting back and may have heard

1794
01:33:57,479 --> 01:33:59,880
Speaker 1: of buffalo on this landscape, but they're not affecting any

1795
01:34:00,160 --> 01:34:02,599
Speaker 1: like the white tail tear heard at all. We saw

1796
01:34:02,720 --> 01:34:05,559
Speaker 1: that this morning. We saw ten bucks and ten does

1797
01:34:05,640 --> 01:34:07,200
Speaker 1: in the first three hours we were out there. So

1798
01:34:07,360 --> 01:34:10,439
Speaker 1: as a hunter, all the while all the stuff you're

1799
01:34:10,439 --> 01:34:14,400
Speaker 1: talking about is going on the improvement of this landscape here,

1800
01:34:14,439 --> 01:34:17,519
Speaker 1: we are still able to have a hunting experience that's

1801
01:34:17,760 --> 01:34:20,800
Speaker 1: similar to, if not better than any other ranch around here.

1802
01:34:21,560 --> 01:34:23,679
Speaker 1: And then if if anybody listening to this is watching

1803
01:34:23,720 --> 01:34:27,000
Speaker 1: our back forty program, that's what we're struggling with in Michigan,

1804
01:34:27,760 --> 01:34:29,200
Speaker 1: Like how do we do this thing that we know

1805
01:34:29,400 --> 01:34:33,200
Speaker 1: is important, this biodiversity piece of the puzzle, and then

1806
01:34:33,240 --> 01:34:35,400
Speaker 1: also get what we selfish you want and we know

1807
01:34:35,600 --> 01:34:37,800
Speaker 1: that it's selfish is to be able to pursue and

1808
01:34:37,920 --> 01:34:40,160
Speaker 1: kill big bucks and have the experiences that we love.

1809
01:34:40,640 --> 01:34:44,040
Speaker 1: Like that's where we are. Um, I've I hope that's

1810
01:34:44,080 --> 01:34:46,880
Speaker 1: an honest accounting for you guys and for people listening

1811
01:34:48,040 --> 01:34:50,760
Speaker 1: with kind of where we are, where I am as

1812
01:34:50,960 --> 01:34:54,439
Speaker 1: as as a hunter. Yeah, I think the proof I

1813
01:34:54,479 --> 01:34:56,280
Speaker 1: mean for us, Like when we bought the property. One

1814
01:34:56,280 --> 01:34:57,960
Speaker 1: of the first things I did, I went over to

1815
01:34:58,000 --> 01:35:00,280
Speaker 1: my neighbors and introduced myself and said, hey, if you

1816
01:35:00,360 --> 01:35:02,960
Speaker 1: give me the opportunity to manage your land, like I'll

1817
01:35:03,439 --> 01:35:06,120
Speaker 1: create the most beautiful ecosystem on your property. I'm gonna

1818
01:35:06,120 --> 01:35:08,960
Speaker 1: get rid of chemicals, I'm gonna bring wildlife back, I'm

1819
01:35:09,000 --> 01:35:12,360
Speaker 1: gonna cover bare soil. It's gonna be amazing. And everyone's like,

1820
01:35:12,479 --> 01:35:14,880
Speaker 1: you don't know what you're talking about. That's weird, that's

1821
01:35:14,880 --> 01:35:16,680
Speaker 1: not agriculture. I don't know what you're doing over there,

1822
01:35:16,680 --> 01:35:19,040
Speaker 1: but not interested. Beat it, get off my land. And

1823
01:35:19,280 --> 01:35:21,800
Speaker 1: uh it took two years and you could see. These

1824
01:35:21,840 --> 01:35:24,720
Speaker 1: fence line images are just incredible. But literally one of

1825
01:35:24,760 --> 01:35:27,040
Speaker 1: my favorite things to do when when someone comes out

1826
01:35:27,040 --> 01:35:29,760
Speaker 1: to the properties, go to our a fence line where

1827
01:35:29,800 --> 01:35:31,639
Speaker 1: it's like one side his room, rans the next side

1828
01:35:31,680 --> 01:35:34,120
Speaker 1: is conventional management, and you can just stand there for

1829
01:35:34,200 --> 01:35:37,280
Speaker 1: ten minutes and you'll see thousands of birds. On our side,

1830
01:35:37,320 --> 01:35:40,479
Speaker 1: you'll see deer just frolicking in the fields, and on

1831
01:35:40,560 --> 01:35:44,200
Speaker 1: the neighbor's side and there's nothing. It's just nothing, is monocultures,

1832
01:35:44,240 --> 01:35:47,400
Speaker 1: bare soil, it's degraded land. And so once our neighbors

1833
01:35:47,439 --> 01:35:49,840
Speaker 1: started seeing that image, I started to get interested in

1834
01:35:49,920 --> 01:35:52,559
Speaker 1: what we're doing. And you know, they have hunters at

1835
01:35:52,600 --> 01:35:54,400
Speaker 1: least their land too, so it's in their interest to

1836
01:35:54,560 --> 01:35:56,879
Speaker 1: to bring in deer for their properties and for their hunters.

1837
01:35:56,960 --> 01:36:00,639
Speaker 1: And that was like a big exciting part. It wasn't

1838
01:36:00,680 --> 01:36:04,360
Speaker 1: about saving the world, that wasn't about producing nourishing livestock.

1839
01:36:04,400 --> 01:36:06,800
Speaker 1: For then, it is how do I maximize the the

1840
01:36:06,960 --> 01:36:09,200
Speaker 1: value of my land, and well, for me, that means

1841
01:36:09,360 --> 01:36:11,599
Speaker 1: my leases and how do I make my hunters happy?

1842
01:36:11,720 --> 01:36:13,920
Speaker 1: It's being bring animals out to my property. And so

1843
01:36:14,520 --> 01:36:16,960
Speaker 1: that was the genesis for us adopting and getting more

1844
01:36:17,080 --> 01:36:19,880
Speaker 1: land under management here. Yeah, and you guys certainly aren't

1845
01:36:19,920 --> 01:36:24,519
Speaker 1: managing this land as a normal you know. What I'll

1846
01:36:24,560 --> 01:36:26,080
Speaker 1: just say is like a q d M, a type

1847
01:36:26,080 --> 01:36:28,360
Speaker 1: white tail management system that I've seen on many rangs

1848
01:36:28,400 --> 01:36:30,160
Speaker 1: in Texas and throughout the Midwest. I mean, this is

1849
01:36:30,200 --> 01:36:32,640
Speaker 1: not what you're doing. But yet there's a lot of

1850
01:36:32,720 --> 01:36:35,479
Speaker 1: deer here, which answers a question that I've had personally

1851
01:36:35,520 --> 01:36:38,360
Speaker 1: and we've we've asked it on on the back forty

1852
01:36:38,439 --> 01:36:41,439
Speaker 1: a bunch. We talked about this last week on the show.

1853
01:36:41,880 --> 01:36:43,720
Speaker 1: It's like, how do we do it? What can we do?

1854
01:36:43,960 --> 01:36:45,800
Speaker 1: Is there a solution? Is there some version of this

1855
01:36:45,920 --> 01:36:48,280
Speaker 1: out there where if we understand certain principles we can

1856
01:36:48,320 --> 01:36:51,360
Speaker 1: achieve all these things that want and kind of be

1857
01:36:51,560 --> 01:36:55,599
Speaker 1: modern hunters. But also you know, for us HARKing back

1858
01:36:55,680 --> 01:36:57,600
Speaker 1: guys like out a loophole and people that had a

1859
01:36:57,680 --> 01:37:01,439
Speaker 1: bigger conservation ethic, and I think, um, when I came here,

1860
01:37:01,479 --> 01:37:04,559
Speaker 1: I'm like, oh, here it is this is it these

1861
01:37:04,600 --> 01:37:07,000
Speaker 1: guys are doing. It's a you know, thousand acres, but

1862
01:37:07,120 --> 01:37:09,880
Speaker 1: I mean it's being done well. And you know, again

1863
01:37:09,920 --> 01:37:12,519
Speaker 1: we keep talking about nature and balance and and and

1864
01:37:12,760 --> 01:37:14,760
Speaker 1: and all of the relationships that that go on there.

1865
01:37:14,760 --> 01:37:17,440
Speaker 1: How do how do you create a thriving, balanced ecosystem

1866
01:37:17,600 --> 01:37:21,000
Speaker 1: in an area where all of the natural predators by

1867
01:37:21,080 --> 01:37:24,280
Speaker 1: and large have been hunted um either either to extinction

1868
01:37:24,320 --> 01:37:27,200
Speaker 1: within the area or to the point of them, you know,

1869
01:37:27,320 --> 01:37:29,599
Speaker 1: being so so rare and frequent that it's there their

1870
01:37:31,120 --> 01:37:34,240
Speaker 1: existence is marginal at best. Right. Well, I mean then

1871
01:37:34,360 --> 01:37:36,560
Speaker 1: that's where this management comes in. Right. So, you know,

1872
01:37:36,840 --> 01:37:39,760
Speaker 1: I think hunters understand management in the context of of

1873
01:37:40,080 --> 01:37:43,200
Speaker 1: of wildlife management. UM. You know, we're managing an entire

1874
01:37:43,280 --> 01:37:47,960
Speaker 1: ecosystem and right now, the best tool um for bringing

1875
01:37:48,000 --> 01:37:53,599
Speaker 1: predator activity and predator um the role that predator would

1876
01:37:53,600 --> 01:37:55,640
Speaker 1: play in the ecosystem is through is through hunting and

1877
01:37:55,720 --> 01:37:58,160
Speaker 1: doing it in a in a in a conscious carnivore

1878
01:37:58,920 --> 01:38:03,360
Speaker 1: empathetic way, um, like we've done. And then and one

1879
01:38:03,400 --> 01:38:05,160
Speaker 1: of the things I'm really I think is really fantastic

1880
01:38:05,320 --> 01:38:07,160
Speaker 1: that maybe you should tell it better than I should,

1881
01:38:07,160 --> 01:38:10,760
Speaker 1: but bringing first time hunters out and people who haven't

1882
01:38:10,800 --> 01:38:12,800
Speaker 1: had the opportunity to be exposed to these sorts of things,

1883
01:38:12,880 --> 01:38:15,320
Speaker 1: but have an interest in making sure that the people

1884
01:38:15,400 --> 01:38:18,240
Speaker 1: coming out here to hunt aren't just coming out to

1885
01:38:18,360 --> 01:38:20,760
Speaker 1: kill things. They're actually coming out to take part and

1886
01:38:20,960 --> 01:38:25,599
Speaker 1: learn and grow um and be better members of society

1887
01:38:25,600 --> 01:38:28,920
Speaker 1: and on this planet. Yeah, and in another thing to

1888
01:38:29,000 --> 01:38:31,160
Speaker 1: think about, if you're trying to create a sanctuary for

1889
01:38:31,280 --> 01:38:35,360
Speaker 1: wildlife and awesome animals to hunt, you know, we've increased

1890
01:38:35,360 --> 01:38:38,680
Speaker 1: the productivity of our land by in less than a

1891
01:38:38,800 --> 01:38:40,920
Speaker 1: year two, right, And that's not hard to embar soil

1892
01:38:40,960 --> 01:38:43,480
Speaker 1: to start with. But if you can increase the productivity

1893
01:38:43,520 --> 01:38:45,720
Speaker 1: on your your land, you can have more livestock, or

1894
01:38:45,840 --> 01:38:49,040
Speaker 1: you can have more wildlife. And so for us every

1895
01:38:49,160 --> 01:38:54,599
Speaker 1: year where we're opportunistically exchanging bare soil for green growing

1896
01:38:54,680 --> 01:38:58,720
Speaker 1: plants and more biodiversity food that's gonna be available, more

1897
01:38:58,840 --> 01:39:03,200
Speaker 1: resilient and for options. But we're gonna have more animals

1898
01:39:03,240 --> 01:39:04,840
Speaker 1: out here than what our neighbors could hold. We could

1899
01:39:04,840 --> 01:39:06,280
Speaker 1: have a heck of a dove hunt that field. We

1900
01:39:06,360 --> 01:39:10,280
Speaker 1: were just right and like that those things are. That's

1901
01:39:10,320 --> 01:39:13,320
Speaker 1: not by accident that those those doves are not hanging

1902
01:39:13,320 --> 01:39:15,439
Speaker 1: out on that field by accident. I mean there's an

1903
01:39:15,479 --> 01:39:18,080
Speaker 1: equation that gets in there, a plus vehicles, more doves

1904
01:39:18,120 --> 01:39:21,160
Speaker 1: hanging around. Yeah, I mean through regenerative agriculture, what you're

1905
01:39:21,200 --> 01:39:24,120
Speaker 1: doing is essentially creating a year round habitat. And I

1906
01:39:24,200 --> 01:39:26,080
Speaker 1: think one of the pitfalls of a lot of deer

1907
01:39:26,160 --> 01:39:28,639
Speaker 1: hunters in our mindset for the last couple of decades

1908
01:39:28,760 --> 01:39:31,680
Speaker 1: is that we think of habitat in the form of

1909
01:39:31,800 --> 01:39:35,960
Speaker 1: soybeans or corn crop that's just providing nutrition and habitat

1910
01:39:36,080 --> 01:39:38,639
Speaker 1: for those deers for a very short window of the year.

1911
01:39:39,320 --> 01:39:42,240
Speaker 1: So when you're doing this holistic system that works, you know,

1912
01:39:42,320 --> 01:39:45,920
Speaker 1: symbiotically with nature, you're creating habitat for these animals of

1913
01:39:46,000 --> 01:39:49,519
Speaker 1: all types, from deer to birds to everything year round,

1914
01:39:49,760 --> 01:39:52,240
Speaker 1: which in turn is going to bring more a wildlife

1915
01:39:52,280 --> 01:39:55,160
Speaker 1: to your property. And let's not forget what we Let's

1916
01:39:55,200 --> 01:39:57,400
Speaker 1: not lose sight of the fact that we were sharing earlier,

1917
01:39:57,439 --> 01:40:00,160
Speaker 1: and it makes them healthier, healthier animals eating health your

1918
01:40:00,240 --> 01:40:03,800
Speaker 1: diets from healthier soils then becomes healthier food for a

1919
01:40:03,840 --> 01:40:06,839
Speaker 1: healthier person. Yeah. I mean I shot a dough earlier

1920
01:40:08,080 --> 01:40:13,160
Speaker 1: within well within view of those bison on this landscape.

1921
01:40:13,160 --> 01:40:15,519
Speaker 1: I'm like that's pretty cool. It's like, all of this

1922
01:40:16,600 --> 01:40:18,120
Speaker 1: is cool. And then like at the end of the day,

1923
01:40:18,240 --> 01:40:20,240
Speaker 1: right we start with the soil, we start talking about

1924
01:40:21,080 --> 01:40:22,920
Speaker 1: how you can enrich it, how you can bring that

1925
01:40:23,080 --> 01:40:25,040
Speaker 1: to life. What you've done to some extent here, you

1926
01:40:25,080 --> 01:40:26,439
Speaker 1: have many years to go to kind of get it

1927
01:40:26,479 --> 01:40:29,679
Speaker 1: to where you guys wanted to be. Then you introduce

1928
01:40:30,200 --> 01:40:35,240
Speaker 1: native wildlife that helps in in this system, and it

1929
01:40:35,360 --> 01:40:38,600
Speaker 1: helps produce a landscape that you desire. And at the

1930
01:40:38,680 --> 01:40:41,559
Speaker 1: end of the day, when you're ready, you kill one

1931
01:40:41,600 --> 01:40:44,439
Speaker 1: of those buffalo, you cut it up and a lot

1932
01:40:44,479 --> 01:40:46,320
Speaker 1: of times in a very communal fashion, which you guys

1933
01:40:46,320 --> 01:40:48,880
Speaker 1: should talk about a little bit, and then you package

1934
01:40:48,920 --> 01:40:51,040
Speaker 1: it up and it's got really cool branding. It's called

1935
01:40:51,080 --> 01:40:53,760
Speaker 1: Force of Nature Meats. And then someone can go and

1936
01:40:53,920 --> 01:40:56,120
Speaker 1: buy that at a store, at a local butcher's shop

1937
01:40:56,640 --> 01:41:01,719
Speaker 1: or whatever, and so like I'm sure that you would.

1938
01:41:01,840 --> 01:41:05,360
Speaker 1: It's not an infallible process, but damn it's pretty close

1939
01:41:05,800 --> 01:41:09,679
Speaker 1: within like the imperfections of our natural world. Like this process,

1940
01:41:10,760 --> 01:41:13,840
Speaker 1: it's kind of solving as many of the problems as

1941
01:41:13,880 --> 01:41:17,040
Speaker 1: we currently can solve. The way I see it with consumption,

1942
01:41:17,400 --> 01:41:21,240
Speaker 1: with with these natural landscapes, of what what we all want,

1943
01:41:21,320 --> 01:41:26,439
Speaker 1: which I think is balance and health in our ecosystem. So, um,

1944
01:41:27,120 --> 01:41:30,320
Speaker 1: I think talk about like the bison out there, how

1945
01:41:30,400 --> 01:41:32,080
Speaker 1: you kill them and where they end up, because I

1946
01:41:32,160 --> 01:41:34,040
Speaker 1: think that's an interesting part of it. And like maybe,

1947
01:41:34,200 --> 01:41:36,640
Speaker 1: as I said before, we started all this like the

1948
01:41:36,840 --> 01:41:39,920
Speaker 1: endgame here from a consumer standpoint, one of the things

1949
01:41:40,000 --> 01:41:42,240
Speaker 1: that's really important for us out of the ranches connecting

1950
01:41:42,360 --> 01:41:45,840
Speaker 1: consumers to where their food is coming from, so where

1951
01:41:46,000 --> 01:41:49,160
Speaker 1: where it lives and how it dies. And um, so

1952
01:41:49,320 --> 01:41:51,320
Speaker 1: we have events on the ranch, like in a couple

1953
01:41:51,320 --> 01:41:53,400
Speaker 1: of weeks we'll be doing a Thanksgiving turkey harvest where

1954
01:41:53,439 --> 01:41:56,400
Speaker 1: people come and they'll start with their living heritage bird

1955
01:41:56,439 --> 01:41:58,640
Speaker 1: and we're gonna be with them as little or as

1956
01:41:58,720 --> 01:42:01,040
Speaker 1: much as they need and help them with the harvest,

1957
01:42:01,320 --> 01:42:04,120
Speaker 1: the visceration of the defeathering. We also do events like

1958
01:42:04,160 --> 01:42:06,920
Speaker 1: that with field harvest for bison. And so these are

1959
01:42:07,000 --> 01:42:10,519
Speaker 1: just life changing events where you for for many people,

1960
01:42:10,520 --> 01:42:13,080
Speaker 1: it's the first time they've ever seen an animal transition

1961
01:42:13,240 --> 01:42:17,400
Speaker 1: from life to death. And um, it's super emotional. I

1962
01:42:17,439 --> 01:42:19,439
Speaker 1: mean there's not a dry eye there. But it's just

1963
01:42:19,520 --> 01:42:23,920
Speaker 1: an incredible enriching experience where people that have never done

1964
01:42:23,920 --> 01:42:26,040
Speaker 1: anything like that's never butchered an animal, never even seen

1965
01:42:26,080 --> 01:42:28,519
Speaker 1: a dead animal before. They'll pick up a knife and

1966
01:42:29,400 --> 01:42:33,799
Speaker 1: something clicks. It's like biologically, it's like in their DNA somewhere,

1967
01:42:33,840 --> 01:42:35,559
Speaker 1: and it's just triggers, and they pick up a knife

1968
01:42:35,600 --> 01:42:38,600
Speaker 1: and they just start deboning something crazy and they have

1969
01:42:38,720 --> 01:42:41,400
Speaker 1: no fear, and they're just tapping into these deep rooted

1970
01:42:41,439 --> 01:42:44,519
Speaker 1: instincts and they're celebrating that animal's life, and they're working

1971
01:42:44,560 --> 01:42:48,400
Speaker 1: together communally to and having fun. And you can guarantee

1972
01:42:48,479 --> 01:42:50,920
Speaker 1: that none of that animals being wasted, and it's just

1973
01:42:51,080 --> 01:42:54,439
Speaker 1: you're making farming and a lot like hunting. I think, yeah,

1974
01:42:55,040 --> 01:42:57,000
Speaker 1: I think that's how it should be, should be closer

1975
01:42:57,080 --> 01:42:59,400
Speaker 1: to that. I agree. I think I think when when

1976
01:42:59,439 --> 01:43:01,200
Speaker 1: we when we do a field harvest of of a

1977
01:43:01,280 --> 01:43:04,280
Speaker 1: bis in here, the bison are a lot bigger than

1978
01:43:04,320 --> 01:43:07,519
Speaker 1: a than a than a turkey, and so usually we're

1979
01:43:07,960 --> 01:43:10,400
Speaker 1: only taking one animal, and it's a community of people

1980
01:43:10,439 --> 01:43:12,120
Speaker 1: that are going to be cleaning that and and the

1981
01:43:12,479 --> 01:43:17,880
Speaker 1: end of life step is administered by somebody that's very experienced.

1982
01:43:19,080 --> 01:43:22,360
Speaker 1: There's a lot of pressure, but I mean, I think

1983
01:43:22,400 --> 01:43:23,680
Speaker 1: I don't I don't want it to come across as

1984
01:43:23,720 --> 01:43:25,559
Speaker 1: like anybody can come out and just start firing until

1985
01:43:25,600 --> 01:43:27,559
Speaker 1: it goes down, right. I mean, I think it's important

1986
01:43:27,560 --> 01:43:31,640
Speaker 1: to recognize that, UM, how an animal lives is and

1987
01:43:31,840 --> 01:43:34,120
Speaker 1: whether or not it's been allowed and able to fulfill

1988
01:43:34,160 --> 01:43:37,240
Speaker 1: its potential and its role in the ecosystem is critically important.

1989
01:43:37,240 --> 01:43:40,040
Speaker 1: How it dies is critically important both for the UM

1990
01:43:40,840 --> 01:43:42,880
Speaker 1: for the fact that we're we're trying to honor those

1991
01:43:42,920 --> 01:43:45,360
Speaker 1: animals and respect it and and it deserves that. UM.

1992
01:43:45,439 --> 01:43:47,439
Speaker 1: We recognize that as hunters as well. Right, you don't

1993
01:43:47,479 --> 01:43:50,000
Speaker 1: just you don't take risks when you're not the one

1994
01:43:50,000 --> 01:43:51,640
Speaker 1: paying the concept of paying the price for those and

1995
01:43:51,720 --> 01:43:54,640
Speaker 1: dealing with the consequences. And that's no different right when

1996
01:43:54,640 --> 01:43:57,240
Speaker 1: it comes to a turkey harvest where you can you know,

1997
01:43:57,320 --> 01:43:59,519
Speaker 1: it's much more controlled. It's different. But so it's not

1998
01:43:59,640 --> 01:44:02,000
Speaker 1: it's not entirely like hunting in the sense of its sporting,

1999
01:44:02,040 --> 01:44:04,880
Speaker 1: but I think it is like hunting in the sense that, UM,

2000
01:44:05,040 --> 01:44:07,720
Speaker 1: you actually go through an incredibly emotional process and you

2001
01:44:07,840 --> 01:44:10,640
Speaker 1: experience something that is that is deep and encoded in

2002
01:44:10,680 --> 01:44:15,120
Speaker 1: our DNA and our our our our our history as

2003
01:44:15,200 --> 01:44:18,200
Speaker 1: as a species that we've lost touch with. UM. And

2004
01:44:18,600 --> 01:44:20,840
Speaker 1: you go through that journey in a way where you

2005
01:44:21,000 --> 01:44:22,760
Speaker 1: you haven't now have a connection with your feud that

2006
01:44:22,840 --> 01:44:25,759
Speaker 1: you may have never had before. And that experience is profound,

2007
01:44:25,840 --> 01:44:28,920
Speaker 1: and that experience hunters get to have all of the

2008
01:44:29,680 --> 01:44:31,479
Speaker 1: you know, often throughout their life, and I don't think

2009
01:44:31,479 --> 01:44:33,679
Speaker 1: you ever get desensitized to it. Right. My least favorite

2010
01:44:33,680 --> 01:44:36,920
Speaker 1: part of hunting is killing, and I love hunting. Um

2011
01:44:37,240 --> 01:44:40,000
Speaker 1: and UM. I think that recognition. How does that? You know,

2012
01:44:40,040 --> 01:44:41,839
Speaker 1: there's probably some people that hear that and don't understand.

2013
01:44:41,840 --> 01:44:44,160
Speaker 1: They think that's contradictory. But when you when you've been

2014
01:44:44,200 --> 01:44:47,360
Speaker 1: through that process and you've had those um, the blinders

2015
01:44:47,400 --> 01:44:49,759
Speaker 1: pulled off and you go, you go through that journey,

2016
01:44:49,760 --> 01:44:51,840
Speaker 1: and then all of a sudden you realize that this

2017
01:44:51,960 --> 01:44:54,759
Speaker 1: piece of red meat on your plate was was that animal?

2018
01:44:54,880 --> 01:44:56,439
Speaker 1: Then all of a sudden you start to celebrate that

2019
01:44:56,479 --> 01:44:59,280
Speaker 1: animal after its life as much as you did during

2020
01:44:59,320 --> 01:45:01,000
Speaker 1: its life. And I think that is where there's just

2021
01:45:01,520 --> 01:45:03,880
Speaker 1: been this cut off in this disconnection between people. And

2022
01:45:03,960 --> 01:45:07,519
Speaker 1: that's why food in this country goes in the garbage can.

2023
01:45:07,600 --> 01:45:09,240
Speaker 1: That's that's that's the rate of food waste. And these

2024
01:45:09,280 --> 01:45:12,560
Speaker 1: animals should never be treated like that. So sorry. I

2025
01:45:12,640 --> 01:45:15,200
Speaker 1: just wanted to clarify that we're not hunting. No, no, no,

2026
01:45:15,400 --> 01:45:17,720
Speaker 1: no at all. I'll just say, at the end of

2027
01:45:17,800 --> 01:45:21,000
Speaker 1: my life, I want to be field harvested. I want

2028
01:45:21,000 --> 01:45:23,360
Speaker 1: to be with the people I love. I think you're

2029
01:45:23,360 --> 01:45:25,080
Speaker 1: around the right You're around the right people to make

2030
01:45:25,160 --> 01:45:28,559
Speaker 1: that happen for you eating my favorite food, head down,

2031
01:45:29,080 --> 01:45:31,400
Speaker 1: just cozy and then lights out, you know. And that's

2032
01:45:31,400 --> 01:45:34,160
Speaker 1: a disconnect, right, and that's consumers don't recognize that. And

2033
01:45:34,560 --> 01:45:38,439
Speaker 1: that's one of the ideas where animals dying in natural

2034
01:45:38,479 --> 01:45:41,800
Speaker 1: ecosystems it's awful. Man, like the bison three years ago.

2035
01:45:42,000 --> 01:45:44,439
Speaker 1: The weak ones would get eaten alive by packs of wolves,

2036
01:45:44,520 --> 01:45:48,519
Speaker 1: or they would die of sepsis and infections and just long, slow,

2037
01:45:48,680 --> 01:45:51,799
Speaker 1: painful deaths. And so this concept of a field harvest,

2038
01:45:51,840 --> 01:45:54,960
Speaker 1: there's not a more humane way from Austin coming out

2039
01:45:55,000 --> 01:45:57,560
Speaker 1: with a rifle. He's pretty good get compared to the

2040
01:45:57,600 --> 01:46:00,240
Speaker 1: predators on landscape, you know. So I think, I, oh,

2041
01:46:00,320 --> 01:46:03,280
Speaker 1: that's important, and and it it struck me as like

2042
01:46:03,320 --> 01:46:05,560
Speaker 1: when you guys are describing bringing people out to do that,

2043
01:46:05,800 --> 01:46:10,040
Speaker 1: and there's just so many parallels to what you're doing there.

2044
01:46:10,479 --> 01:46:14,600
Speaker 1: And then there's folks right now, you know, assuming they

2045
01:46:14,680 --> 01:46:16,559
Speaker 1: can go out and buy Force and Nation meats. Right now,

2046
01:46:16,680 --> 01:46:20,600
Speaker 1: you can go out and buy bison um that was

2047
01:46:20,880 --> 01:46:23,000
Speaker 1: raising this way, treating this way, and killed in this

2048
01:46:23,160 --> 01:46:27,240
Speaker 1: manner um, which kind of like brings that thing full

2049
01:46:27,280 --> 01:46:29,240
Speaker 1: circle and kind of closes a loop on what you

2050
01:46:29,360 --> 01:46:33,320
Speaker 1: guys are doing here, not only are like And I

2051
01:46:33,360 --> 01:46:35,360
Speaker 1: think that's an important part of this. And where I

2052
01:46:35,439 --> 01:46:37,080
Speaker 1: started when I was trying to understand what you guys

2053
01:46:37,120 --> 01:46:39,640
Speaker 1: are doing, that's where I started. Now that I'm here,

2054
01:46:39,680 --> 01:46:43,320
Speaker 1: I realized that's where I should have ended. But it's

2055
01:46:43,720 --> 01:46:46,200
Speaker 1: there's some profundity and just that idea that that that's

2056
01:46:46,240 --> 01:46:48,519
Speaker 1: the end of it for the consumer. The consumer see

2057
01:46:48,600 --> 01:46:51,760
Speaker 1: some really nice meat, they're gonna go home and enjoy

2058
01:46:51,840 --> 01:46:54,760
Speaker 1: their family. But there's this whole story that that gets

2059
01:46:54,800 --> 01:46:57,400
Speaker 1: there that that hopefully listen to this they can learn,

2060
01:46:58,000 --> 01:47:01,160
Speaker 1: which I think it's as important as anything. You can

2061
01:47:01,240 --> 01:47:03,519
Speaker 1: eat meat. This is the coolest thing for me. You

2062
01:47:03,600 --> 01:47:06,400
Speaker 1: can eat meat that's climate positive. You can eat a

2063
01:47:06,479 --> 01:47:09,680
Speaker 1: pound of Force of Nature beef, and we have empirical

2064
01:47:09,880 --> 01:47:13,479
Speaker 1: scientific data taken by a group called Quantis that shows

2065
01:47:13,479 --> 01:47:15,720
Speaker 1: that that beef you're eating is capturing three and a

2066
01:47:15,760 --> 01:47:17,640
Speaker 1: half pounds of carbon from the atmosphere and putting it

2067
01:47:17,640 --> 01:47:20,280
Speaker 1: in the soil. You just can't do that with anything

2068
01:47:20,320 --> 01:47:22,519
Speaker 1: else in the market. Nothing in the grocery store can

2069
01:47:22,600 --> 01:47:25,000
Speaker 1: do that. And so this is regenerative agriculture is giving

2070
01:47:25,000 --> 01:47:28,760
Speaker 1: consumers the opportunity to participate in this revolution and vote

2071
01:47:28,760 --> 01:47:31,679
Speaker 1: with their purchasing, you know, their dollars for what food

2072
01:47:31,760 --> 01:47:34,679
Speaker 1: system they want to support that aligns with their values. Yeah,

2073
01:47:34,760 --> 01:47:37,479
Speaker 1: and there's there's lots of you know, we talked about this.

2074
01:47:38,680 --> 01:47:41,200
Speaker 1: Rob and I were talking about kind of consumption habits

2075
01:47:41,240 --> 01:47:44,960
Speaker 1: are personal consumption habits. I it's been quite a while

2076
01:47:45,080 --> 01:47:49,519
Speaker 1: since I went and bought red meat at a store, probably, man,

2077
01:47:49,560 --> 01:47:51,080
Speaker 1: I don't know. I would say a decade maybe a

2078
01:47:51,080 --> 01:47:53,240
Speaker 1: little bit, a little bit less than that. Um So,

2079
01:47:53,360 --> 01:47:56,080
Speaker 1: I like, I have a race that from my family's live,

2080
01:47:56,200 --> 01:47:58,280
Speaker 1: from my lives. It's now so normal that it's not

2081
01:47:58,400 --> 01:48:01,040
Speaker 1: even considered. But we don't even think about it. We

2082
01:48:01,080 --> 01:48:03,720
Speaker 1: don't go to that section of the grocery store. And

2083
01:48:03,800 --> 01:48:06,800
Speaker 1: then we started like stair stepping that up, like, oh, well,

2084
01:48:06,920 --> 01:48:09,720
Speaker 1: what about that sliced turkey that's in there? Well, we

2085
01:48:09,800 --> 01:48:12,400
Speaker 1: better I better shoot more turkeys so we can smoke

2086
01:48:12,479 --> 01:48:15,639
Speaker 1: it and slice it up and have it um there,

2087
01:48:15,720 --> 01:48:18,400
Speaker 1: so that there is that that process that gets you

2088
01:48:18,520 --> 01:48:22,600
Speaker 1: to a more thoughtful way to consume. And we know

2089
01:48:22,920 --> 01:48:24,759
Speaker 1: that not everybody can do what I did, or Robbie,

2090
01:48:24,800 --> 01:48:27,680
Speaker 1: you gave yourself, what you like a year challenge to

2091
01:48:27,800 --> 01:48:31,080
Speaker 1: only consume wild game or not go to the grocery

2092
01:48:31,080 --> 01:48:33,680
Speaker 1: store and buy meat. And so we we we can

2093
01:48:33,720 --> 01:48:35,800
Speaker 1: do that. Everybody can has an opportunity to do that.

2094
01:48:35,960 --> 01:48:38,639
Speaker 1: We know that not everyone is going to like it's

2095
01:48:38,680 --> 01:48:41,280
Speaker 1: impossible from a number standpoint, but just from a we

2096
01:48:41,439 --> 01:48:44,160
Speaker 1: just know in our culture it's just not gonna happen.

2097
01:48:44,360 --> 01:48:47,439
Speaker 1: We're too far down the the rabbit. Also, what you guys,

2098
01:48:47,520 --> 01:48:49,160
Speaker 1: I feel are doing at the end of the day

2099
01:48:49,640 --> 01:48:52,800
Speaker 1: is then providing this this really cool, kick ass alternative

2100
01:48:52,840 --> 01:48:56,840
Speaker 1: with an even better story. That's a pretty good I think,

2101
01:48:57,080 --> 01:48:58,360
Speaker 1: And I don't want to be clear because I think

2102
01:48:58,520 --> 01:49:01,000
Speaker 1: part of the part of the challenge with where where

2103
01:49:01,040 --> 01:49:03,240
Speaker 1: we've landed in in our food system is a lack

2104
01:49:03,320 --> 01:49:05,960
Speaker 1: of transparency. So I think a lot of what we're

2105
01:49:06,080 --> 01:49:08,160
Speaker 1: what we're what we're talking to is the potential and

2106
01:49:08,200 --> 01:49:11,160
Speaker 1: the power of a generative agriculture, and um, all of

2107
01:49:11,200 --> 01:49:13,960
Speaker 1: that is a is a accurate but you know you

2108
01:49:14,040 --> 01:49:17,599
Speaker 1: mentioned it a minute ago. I don't want to ever

2109
01:49:17,720 --> 01:49:19,960
Speaker 1: be confused with saying that what we're doing is perfect.

2110
01:49:20,240 --> 01:49:22,559
Speaker 1: It's not perfect, right even are even are the pledge

2111
01:49:22,640 --> 01:49:25,559
Speaker 1: that we we have all of our our sourcing partners

2112
01:49:25,600 --> 01:49:28,479
Speaker 1: agree to says we know we're not perfect, and we

2113
01:49:28,560 --> 01:49:30,479
Speaker 1: know we're not ever going to be, and so we

2114
01:49:30,560 --> 01:49:33,640
Speaker 1: will never achieve a level or a standard that we

2115
01:49:33,720 --> 01:49:36,679
Speaker 1: will be satisfied by, and that you recognize in partnering

2116
01:49:36,760 --> 01:49:38,400
Speaker 1: with us, that we're going to be raising the bar

2117
01:49:39,040 --> 01:49:42,200
Speaker 1: every year, um, and that we know that where we're

2118
01:49:42,240 --> 01:49:45,640
Speaker 1: starting is in a challenged situation. So we can't we

2119
01:49:45,720 --> 01:49:47,800
Speaker 1: can't just flip a switch and go from where where

2120
01:49:47,880 --> 01:49:50,760
Speaker 1: we are broadly in at scale and be perfect. And

2121
01:49:50,840 --> 01:49:52,360
Speaker 1: you and I were talking about that earlier. Right, we

2122
01:49:52,439 --> 01:49:55,680
Speaker 1: can't let perfection be the enemy of progress. But we

2123
01:49:55,760 --> 01:49:59,040
Speaker 1: also can't let um we also can't celebrate excuses and

2124
01:49:59,080 --> 01:50:01,600
Speaker 1: not try. And so you know, none of us, as

2125
01:50:01,640 --> 01:50:03,759
Speaker 1: individuals in this in this room we're listening to this podcast,

2126
01:50:03,800 --> 01:50:05,960
Speaker 1: are perfect. No, no, no company out there is perfect.

2127
01:50:06,000 --> 01:50:08,559
Speaker 1: Force of nature is not perfect. Right, And I don't UM,

2128
01:50:08,640 --> 01:50:10,160
Speaker 1: but but we're going to do everything we can to

2129
01:50:10,240 --> 01:50:12,800
Speaker 1: be transparent about what we're doing and who we're working

2130
01:50:12,920 --> 01:50:15,439
Speaker 1: with and the and the y and the the great

2131
01:50:15,720 --> 01:50:19,160
Speaker 1: UM outcomes that we're that we're that we're promoting and

2132
01:50:19,320 --> 01:50:21,479
Speaker 1: and and producing, and then we're gonna be transparent about

2133
01:50:21,479 --> 01:50:23,439
Speaker 1: where we're not perfect. Right and while our while our

2134
01:50:23,560 --> 01:50:27,080
Speaker 1: ideal is field harvest, that's something that can't UM in

2135
01:50:27,200 --> 01:50:31,320
Speaker 1: today's UM infrastructure and world can't be isn't isn't scalable

2136
01:50:31,479 --> 01:50:33,080
Speaker 1: at this with what we're trying to do. So I

2137
01:50:33,120 --> 01:50:34,160
Speaker 1: don't want, I don't want, you know, just in the

2138
01:50:34,240 --> 01:50:36,360
Speaker 1: name of transparent and whatever we're thinking we're field harvesting

2139
01:50:37,000 --> 01:50:39,640
Speaker 1: um every animal across every species because because we're not,

2140
01:50:39,760 --> 01:50:42,320
Speaker 1: that's something we'd like to get to. But we're absolutely

2141
01:50:42,400 --> 01:50:46,000
Speaker 1: sourcing from ranches just like Rome Ranch that are practicing

2142
01:50:46,120 --> 01:50:53,599
Speaker 1: these UM regenerative um UM protocol in their own context

2143
01:50:53,640 --> 01:50:55,280
Speaker 1: on their land and working with them to get better

2144
01:50:55,760 --> 01:50:58,920
Speaker 1: in varying ways UM and continuing to offer more and

2145
01:50:59,040 --> 01:51:00,720
Speaker 1: more parts of the an al so that we can

2146
01:51:01,160 --> 01:51:03,080
Speaker 1: find more and more ways to support those not only

2147
01:51:03,120 --> 01:51:05,639
Speaker 1: those individual ranches, but the communities that they're a part

2148
01:51:05,680 --> 01:51:07,559
Speaker 1: of because one thing we haven't got to is how

2149
01:51:07,640 --> 01:51:10,479
Speaker 1: challenge those communities are and then ultimately get that really

2150
01:51:10,560 --> 01:51:14,080
Speaker 1: great food um distributed at a scale that doesn't exist today.

2151
01:51:14,160 --> 01:51:19,679
Speaker 1: So um um the mission driven purchasing by folks listening

2152
01:51:19,720 --> 01:51:21,960
Speaker 1: to this podcast and their friends and family and everybody

2153
01:51:22,000 --> 01:51:24,280
Speaker 1: else they have actually can have access to this sort

2154
01:51:24,320 --> 01:51:26,200
Speaker 1: of stuff if they can't harvest it themselves. Yeah, I

2155
01:51:26,240 --> 01:51:28,280
Speaker 1: think that's probably the biggest question coming out of this

2156
01:51:28,400 --> 01:51:32,160
Speaker 1: for anyone, right like how scalable is this? Can this

2157
01:51:32,520 --> 01:51:36,280
Speaker 1: be the solution? And how can this be affordable? But

2158
01:51:36,400 --> 01:51:37,880
Speaker 1: before I think, before you do that, I'll just say,

2159
01:51:37,920 --> 01:51:39,640
Speaker 1: like I may sound like a family right now, it's

2160
01:51:39,680 --> 01:51:41,240
Speaker 1: only because these dudes that are sitting in front of

2161
01:51:41,240 --> 01:51:43,560
Speaker 1: me or a walk in the walk like we just

2162
01:51:43,680 --> 01:51:46,840
Speaker 1: I just saw it, like they're devoted their lives to

2163
01:51:46,960 --> 01:51:50,240
Speaker 1: walk in the walk on this stuff. So um. That's

2164
01:51:50,240 --> 01:51:52,680
Speaker 1: exciting to see people that are that are out there

2165
01:51:52,800 --> 01:51:55,320
Speaker 1: making them making a difference, trying in their best the

2166
01:51:55,360 --> 01:51:57,679
Speaker 1: way that they believe is the right way to do something,

2167
01:51:58,520 --> 01:52:00,360
Speaker 1: but not only doing that, but devoting the selves to

2168
01:52:00,400 --> 01:52:02,560
Speaker 1: the practice, which I think is is what impressed me

2169
01:52:02,640 --> 01:52:04,840
Speaker 1: the most. But I think back to that, like, that's

2170
01:52:04,840 --> 01:52:06,719
Speaker 1: a question to end on. I mean, there's a million

2171
01:52:06,800 --> 01:52:09,200
Speaker 1: questions that come out of this discussion, but I think

2172
01:52:09,240 --> 01:52:12,160
Speaker 1: the main one is, and for me personally, is like

2173
01:52:12,280 --> 01:52:16,120
Speaker 1: can this be Is it scalable? Because that's the issue, right,

2174
01:52:16,400 --> 01:52:19,960
Speaker 1: The issue is scale. Right, If we were just polluting

2175
01:52:19,960 --> 01:52:22,240
Speaker 1: a little bit of the water with a little bit

2176
01:52:22,320 --> 01:52:26,400
Speaker 1: of for like fertilizer and chemicals here and there, just

2177
01:52:26,520 --> 01:52:28,639
Speaker 1: to get by, it'd be fine. But we have these

2178
01:52:28,760 --> 01:52:33,320
Speaker 1: mass We have a mass appetite for processed foods. Are

2179
01:52:33,400 --> 01:52:37,920
Speaker 1: the American diet is is based on these things. And

2180
01:52:38,000 --> 01:52:40,640
Speaker 1: here we are in a position where we are we

2181
01:52:40,720 --> 01:52:44,439
Speaker 1: are really habituated to these that these things. Like I said,

2182
01:52:44,479 --> 01:52:47,040
Speaker 1: it's there's nothing for even the most thoughtful of us

2183
01:52:47,080 --> 01:52:48,679
Speaker 1: to ride up and get a Chick fil a sandwich.

2184
01:52:49,360 --> 01:52:52,640
Speaker 1: And so here we are with a potential solution that

2185
01:52:52,840 --> 01:52:56,679
Speaker 1: needs scale. What the hell do we do? Yeah, I'll

2186
01:52:56,720 --> 01:53:00,200
Speaker 1: start off the the exciting part for me is learning

2187
01:53:00,400 --> 01:53:04,200
Speaker 1: that if we took all existing agricultural land in the

2188
01:53:04,320 --> 01:53:08,599
Speaker 1: United States, UM and we increase the productivity of grazing

2189
01:53:08,680 --> 01:53:12,040
Speaker 1: land by thirty percent, we could eliminate feed lots in

2190
01:53:12,160 --> 01:53:14,720
Speaker 1: factory farming, could be we could make it illegal, it

2191
01:53:14,800 --> 01:53:18,120
Speaker 1: could no longer exist in our civilization. So that's taking

2192
01:53:18,240 --> 01:53:22,000
Speaker 1: existing land improving its productivity by thirty percent. Now we've

2193
01:53:22,160 --> 01:53:27,120
Speaker 1: increased the productivity here by three percent in three years. Now.

2194
01:53:27,280 --> 01:53:30,879
Speaker 1: It's not that hard to do, and so it is scalable.

2195
01:53:30,920 --> 01:53:33,400
Speaker 1: It can feed a growing population because when you do

2196
01:53:33,520 --> 01:53:36,400
Speaker 1: these regenerative practices, you're able to take a given acre

2197
01:53:36,439 --> 01:53:40,320
Speaker 1: of land and and like when we started, there's you know,

2198
01:53:40,520 --> 01:53:43,639
Speaker 1: sevent bare soil, and as you're able to reduce bare

2199
01:53:43,720 --> 01:53:46,599
Speaker 1: soil and growing green growing plants, you can feed more

2200
01:53:46,680 --> 01:53:49,280
Speaker 1: live and so it's just win win win. But it's

2201
01:53:49,280 --> 01:53:51,600
Speaker 1: absolutely scalable. And it's not only scalable. We have to

2202
01:53:51,680 --> 01:53:53,920
Speaker 1: scale it because, like I said, we have sixty harvests

2203
01:53:53,960 --> 01:53:57,080
Speaker 1: left on the planet before this entire food system collapses.

2204
01:53:57,479 --> 01:53:59,280
Speaker 1: Now is the time to turn it around and actually

2205
01:53:59,320 --> 01:54:02,200
Speaker 1: regenerate and store and build and heal for the for

2206
01:54:02,320 --> 01:54:04,920
Speaker 1: the small time farmer. Is it affordable? Is it something

2207
01:54:05,000 --> 01:54:07,120
Speaker 1: that they can enact in a way that you know,

2208
01:54:07,280 --> 01:54:11,760
Speaker 1: would it would fit their pocketbooks and our wallets. It's

2209
01:54:11,880 --> 01:54:15,000
Speaker 1: there's there's actual research out there that shows that it's

2210
01:54:15,120 --> 01:54:19,599
Speaker 1: not only affordable, it actually improves on farm profits. If

2211
01:54:19,600 --> 01:54:23,120
Speaker 1: you think about, you know, diversifying your your offering, all

2212
01:54:23,160 --> 01:54:24,720
Speaker 1: of a sudden you go from maybe one or two

2213
01:54:25,000 --> 01:54:28,719
Speaker 1: revenue streams seasonally too potentially dozens of revenue streams across

2214
01:54:29,280 --> 01:54:33,120
Speaker 1: plant species and animal species. UM. You have lower input costs,

2215
01:54:33,240 --> 01:54:35,240
Speaker 1: you have increased management costs, but all of these things

2216
01:54:35,280 --> 01:54:37,080
Speaker 1: balance out and time and again, when we've seen it,

2217
01:54:37,800 --> 01:54:43,120
Speaker 1: um employed you actually see you know, oftentimes in moments

2218
01:54:43,160 --> 01:54:45,680
Speaker 1: of desperation, this is sort of the hail Mary play,

2219
01:54:46,200 --> 01:54:47,880
Speaker 1: the last shot, and all of a sudden you become

2220
01:54:48,000 --> 01:54:51,520
Speaker 1: a pioneer in your community that begins, you know, other begins,

2221
01:54:51,640 --> 01:54:55,280
Speaker 1: becomes a leader that others, that others follow. So yes, yes,

2222
01:54:55,320 --> 01:54:57,520
Speaker 1: it can be done at small scale. UM. Yes it

2223
01:54:57,680 --> 01:55:00,280
Speaker 1: is scalable. Number one, it's certainly more scalable and plant

2224
01:55:00,280 --> 01:55:03,400
Speaker 1: based agriculture because it can be practiced on a third

2225
01:55:03,440 --> 01:55:06,760
Speaker 1: of the planet that plant based agriculture can't be practiced. UM.

2226
01:55:07,000 --> 01:55:11,800
Speaker 1: But also UM, I haven't seen a UM, a plot

2227
01:55:11,880 --> 01:55:15,080
Speaker 1: of land where allowing nature to fulfill its potential doesn't

2228
01:55:15,080 --> 01:55:19,280
Speaker 1: improve that land. UM. And you know, I just can't

2229
01:55:19,280 --> 01:55:21,480
Speaker 1: see a scenario where where it doesn't it doesn't scale.

2230
01:55:21,560 --> 01:55:23,920
Speaker 1: Now it is going against the grain. Today, we have

2231
01:55:24,000 --> 01:55:27,440
Speaker 1: a highly efficient, highly optimized system geared towards one thing

2232
01:55:27,520 --> 01:55:30,120
Speaker 1: and one thing only UM, and that needs to change.

2233
01:55:30,240 --> 01:55:32,440
Speaker 1: So it's a little more challenging today than it should be.

2234
01:55:32,520 --> 01:55:35,200
Speaker 1: But that system can change, UM, and it's already beginning

2235
01:55:35,240 --> 01:55:36,720
Speaker 1: to change. We've seen it. We've seen it through the

2236
01:55:36,800 --> 01:55:38,960
Speaker 1: center of the grocery store. We've seen it through the

2237
01:55:39,000 --> 01:55:41,720
Speaker 1: perimeter of the grocery store in different you know, commodity

2238
01:55:41,840 --> 01:55:44,480
Speaker 1: items UM. And again it happens at the at the

2239
01:55:44,560 --> 01:55:48,320
Speaker 1: hand of consumers. So UM, consumers begin to recognize that

2240
01:55:48,400 --> 01:55:51,400
Speaker 1: they have the position that they do in terms of

2241
01:55:51,520 --> 01:55:54,520
Speaker 1: dictating what happens UM, and we will see it scale.

2242
01:55:55,720 --> 01:55:58,200
Speaker 1: Do you what are the biggest hurdles you guys have

2243
01:55:59,200 --> 01:56:02,040
Speaker 1: in your company? And this this rigina of agriculture, what's

2244
01:56:02,120 --> 01:56:03,280
Speaker 1: one of the things that keep you up at night?

2245
01:56:03,320 --> 01:56:06,480
Speaker 1: Were in? Yeah, the biggest hurdles for us so far

2246
01:56:06,600 --> 01:56:12,160
Speaker 1: as communicating to consumers UM the true cost of of meat. UM.

2247
01:56:13,120 --> 01:56:16,680
Speaker 1: That's a big hurdle. Again, people want like cheap meat

2248
01:56:16,960 --> 01:56:20,120
Speaker 1: and I want it convenient, but that's just not a reality. Like,

2249
01:56:20,160 --> 01:56:22,680
Speaker 1: if you're gonna do things right, it costs a little

2250
01:56:22,680 --> 01:56:25,680
Speaker 1: bit more money. On the front end. Um. So that's

2251
01:56:25,800 --> 01:56:29,640
Speaker 1: for sure our most challenging marketing hurdle, you know. And

2252
01:56:29,960 --> 01:56:32,760
Speaker 1: the other thing too is we're having to we think

2253
01:56:32,800 --> 01:56:36,360
Speaker 1: of like this plant based community as as false profits.

2254
01:56:36,640 --> 01:56:39,800
Speaker 1: And so they're they're maximizing there at a point in

2255
01:56:39,880 --> 01:56:44,240
Speaker 1: time and history where they're successfully leveraging this campaign against

2256
01:56:44,320 --> 01:56:47,480
Speaker 1: meat and against livestock, um, saying that it's bad for

2257
01:56:47,560 --> 01:56:50,160
Speaker 1: the planet, bad for society, bad for human health, and

2258
01:56:50,240 --> 01:56:54,040
Speaker 1: it's completely backwards. There's nothing truth about, no truth in that.

2259
01:56:54,720 --> 01:56:59,440
Speaker 1: And so we have a very heavily funded competitor. We

2260
01:56:59,520 --> 01:57:02,000
Speaker 1: think of the impossible burghers are competitor. We don't think

2261
01:57:02,000 --> 01:57:05,600
Speaker 1: of other livestock based producers as our competitors. It's it's

2262
01:57:05,880 --> 01:57:09,440
Speaker 1: the false profits or the or the We don't think

2263
01:57:09,480 --> 01:57:12,480
Speaker 1: of other regenerative operations as competitors. We would call them

2264
01:57:12,560 --> 01:57:15,400
Speaker 1: our allies. Um. But when we talked about earlier about

2265
01:57:15,440 --> 01:57:17,360
Speaker 1: you know, our tagline of reclaiming the legacy of meat,

2266
01:57:17,440 --> 01:57:20,480
Speaker 1: that includes you know, reclaiming and redirecting it from those

2267
01:57:20,560 --> 01:57:26,160
Speaker 1: large incumbent players that have taken shortcuts and um fully um,

2268
01:57:27,280 --> 01:57:29,840
Speaker 1: you know, ran us down a path while we had

2269
01:57:29,880 --> 01:57:32,440
Speaker 1: blinders on us consumers that I think we're now waking

2270
01:57:32,520 --> 01:57:34,840
Speaker 1: up to, and um, we need to reclaim the legacy

2271
01:57:34,880 --> 01:57:36,640
Speaker 1: of meat from that because meats under attack, and it's

2272
01:57:36,680 --> 01:57:38,600
Speaker 1: under attack for the position that they got us into,

2273
01:57:38,760 --> 01:57:41,560
Speaker 1: and certainly we need to reclaim it from these new

2274
01:57:41,920 --> 01:57:44,720
Speaker 1: false profits that Taylor was talking about that are um,

2275
01:57:45,360 --> 01:57:48,960
Speaker 1: you know, also being similarly dishonest and deceitful in terms

2276
01:57:48,960 --> 01:57:51,680
Speaker 1: of how they're communicating their their messaging. And I think

2277
01:57:52,040 --> 01:57:53,800
Speaker 1: the challenge for us and doing that is again what

2278
01:57:53,880 --> 01:57:57,040
Speaker 1: Taylor pointed out, you know, the commodification or the commoditization

2279
01:57:57,760 --> 01:58:02,280
Speaker 1: of you know, these sentient animals UM, and the reluctance

2280
01:58:02,520 --> 01:58:07,080
Speaker 1: of large scale um you know, retailers to put those

2281
01:58:07,120 --> 01:58:08,840
Speaker 1: products on the shelf because it comes out of price

2282
01:58:08,960 --> 01:58:12,440
Speaker 1: that they fear that consumers aren't yet willing to pay,

2283
01:58:13,120 --> 01:58:15,480
Speaker 1: so the consumer can never signal that they are willing

2284
01:58:15,560 --> 01:58:16,840
Speaker 1: to pay. And it's sort of you know, we got

2285
01:58:16,920 --> 01:58:18,840
Speaker 1: to get those dominoes to fall. Yeah, I mean we

2286
01:58:18,880 --> 01:58:21,000
Speaker 1: saw it with podcasts right the media game. But no

2287
01:58:21,120 --> 01:58:23,680
Speaker 1: one will ever listen to two hours of dude sitting

2288
01:58:23,720 --> 01:58:26,800
Speaker 1: around talking about animal a your culture. That will never happen.

2289
01:58:27,000 --> 01:58:29,360
Speaker 1: It's ten minutes tweets people will only read like a

2290
01:58:29,440 --> 01:58:32,600
Speaker 1: hunt and whatever characters and and that's been proven through

2291
01:58:33,040 --> 01:58:35,760
Speaker 1: through this and many other programs. That's not true. People

2292
01:58:35,880 --> 01:58:39,800
Speaker 1: want people, and I want this. Like I'm I would

2293
01:58:39,840 --> 01:58:42,680
Speaker 1: call myself a regular dude. I'm just you know, I

2294
01:58:42,760 --> 01:58:45,240
Speaker 1: have a podcast, but I'm I don't do many things

2295
01:58:45,280 --> 01:58:47,040
Speaker 1: that are irregular other than I hunt a lot, and

2296
01:58:47,080 --> 01:58:48,920
Speaker 1: I love my family and I want to eat right

2297
01:58:48,960 --> 01:58:51,000
Speaker 1: and consume right. I'd like to have a garden in

2298
01:58:51,120 --> 01:58:53,640
Speaker 1: my backyard. There's no buffalo back there, but I would

2299
01:58:53,640 --> 01:58:55,360
Speaker 1: like there to be a tomato plan if I can

2300
01:58:55,720 --> 01:58:58,560
Speaker 1: manage it. And then I would like to compost, and

2301
01:58:58,600 --> 01:59:00,400
Speaker 1: then from that, I would like to learn more about

2302
01:59:00,400 --> 01:59:03,320
Speaker 1: having chickens and getting my eggs from egletting chickens, just

2303
01:59:03,440 --> 01:59:06,480
Speaker 1: like any other normal person might try to do. I

2304
01:59:06,600 --> 01:59:08,760
Speaker 1: came to all that from hunting. A lot of people

2305
01:59:08,800 --> 01:59:10,400
Speaker 1: are doing it in the reverse, and we like to

2306
01:59:10,480 --> 01:59:13,680
Speaker 1: celebrate that. So I would just say, on a personal level,

2307
01:59:13,760 --> 01:59:17,720
Speaker 1: like all these things are exceedingly interesting to me. And

2308
01:59:17,800 --> 01:59:21,760
Speaker 1: when I think about consumption and going outside, and I

2309
01:59:21,840 --> 01:59:23,760
Speaker 1: think about this all the time, and people are listening

2310
01:59:23,800 --> 01:59:27,280
Speaker 1: to this obviously think about it all the time. Like

2311
01:59:27,480 --> 01:59:35,520
Speaker 1: these concepts all come together, like hunting bison, you know, soil,

2312
01:59:36,760 --> 01:59:38,760
Speaker 1: and that's something over the last couple of years I've

2313
01:59:38,800 --> 01:59:41,840
Speaker 1: come to realize, you know, I've learned a lot of terms,

2314
01:59:41,880 --> 01:59:44,040
Speaker 1: like ecosystem services as a term people know that I

2315
01:59:44,120 --> 01:59:46,480
Speaker 1: love now because I can I can literally talk about

2316
01:59:46,520 --> 01:59:50,240
Speaker 1: anything I want on this hunting podcast, like snakes ecosystem services, Kyle,

2317
01:59:50,280 --> 01:59:53,360
Speaker 1: it's ecosystem services. So there's like that, And then there's

2318
01:59:53,400 --> 01:59:57,000
Speaker 1: also the transformation of an animal from a dead thing.

2319
01:59:57,520 --> 02:00:00,960
Speaker 1: Two the meat that I love um and being a

2320
02:00:01,040 --> 02:00:04,320
Speaker 1: part of that transformation is enlightening has been enlightening to me, right,

2321
02:00:04,480 --> 02:00:06,520
Speaker 1: So then that's I think a lot a lot of

2322
02:00:06,600 --> 02:00:08,760
Speaker 1: that is symbolizing what you guys do, and regent of

2323
02:00:08,760 --> 02:00:12,920
Speaker 1: agriculture is an important part of that conversation. I really

2324
02:00:12,960 --> 02:00:15,680
Speaker 1: do feel. Is there anything that people can go read

2325
02:00:15,840 --> 02:00:17,560
Speaker 1: or is there someone you could point them to if

2326
02:00:17,600 --> 02:00:22,840
Speaker 1: they want to dive into this practice and learn about it. Yeah,

2327
02:00:23,040 --> 02:00:27,000
Speaker 1: I'd say my my favorite book to start off with

2328
02:00:27,360 --> 02:00:31,080
Speaker 1: is Defending Beef um, So check that out. It's written

2329
02:00:31,120 --> 02:00:35,280
Speaker 1: by a vegetarian named Nicolet Nyman, and it's an incredible book.

2330
02:00:35,320 --> 02:00:38,520
Speaker 1: But it just goes back to meet consumption in America

2331
02:00:38,600 --> 02:00:43,080
Speaker 1: and how livestock can actually be a massive solution for

2332
02:00:43,160 --> 02:00:46,680
Speaker 1: some of our greatest threats of civilization, and especially when

2333
02:00:46,720 --> 02:00:49,960
Speaker 1: we think about ecology, how properly managed livestock can save

2334
02:00:50,040 --> 02:00:53,080
Speaker 1: the planet. And it's just so compelling. It's it's research driven,

2335
02:00:53,160 --> 02:00:56,320
Speaker 1: and it's really exciting to read that. As mediatre I

2336
02:00:56,360 --> 02:00:58,120
Speaker 1: think I would I would say, I mean, there's just

2337
02:00:58,200 --> 02:01:00,400
Speaker 1: so many, so many great books, just pile of them

2338
02:01:00,440 --> 02:01:04,000
Speaker 1: sitting over there. Um, we actually have a or we

2339
02:01:04,120 --> 02:01:06,600
Speaker 1: have a great we have two things when we're working

2340
02:01:06,800 --> 02:01:10,320
Speaker 1: on a sort of resource um library on our web page.

2341
02:01:10,320 --> 02:01:12,560
Speaker 1: So Force of Nature meats dot com because we really

2342
02:01:12,600 --> 02:01:14,320
Speaker 1: want to be able to to to be a content

2343
02:01:14,440 --> 02:01:16,920
Speaker 1: company and be a platform to connect people to concepts

2344
02:01:16,960 --> 02:01:19,920
Speaker 1: that are important to them. There's so many, so many

2345
02:01:20,160 --> 02:01:22,400
Speaker 1: issues that are tie into our agriculture system and how

2346
02:01:22,480 --> 02:01:27,040
Speaker 1: we produce food and and particular food proteins. And I

2347
02:01:27,080 --> 02:01:29,200
Speaker 1: don't know who cares about which thing right, So I

2348
02:01:29,200 --> 02:01:30,400
Speaker 1: don't want to sit here and tell you the whole

2349
02:01:30,400 --> 02:01:31,720
Speaker 1: story and make you listen to it. I want to

2350
02:01:31,720 --> 02:01:33,480
Speaker 1: connect you to what you care about. And so that's

2351
02:01:33,840 --> 02:01:35,840
Speaker 1: how we're looking at Force of Nature as a content

2352
02:01:35,920 --> 02:01:39,200
Speaker 1: creation company and a conduit between people and their values

2353
02:01:39,640 --> 02:01:41,480
Speaker 1: and learning about what they care about so they can

2354
02:01:41,560 --> 02:01:43,560
Speaker 1: make the best best decisions. So check out Force of

2355
02:01:43,640 --> 02:01:46,200
Speaker 1: Nature Meats dot com. Um go to our blog. We

2356
02:01:46,280 --> 02:01:50,680
Speaker 1: have articles broken out by you know, uh topics, whether

2357
02:01:50,800 --> 02:01:53,800
Speaker 1: that be what conservation or whether that be regenerative agriculture

2358
02:01:54,040 --> 02:01:55,920
Speaker 1: or you know, and the and the list goes on,

2359
02:01:56,120 --> 02:01:59,000
Speaker 1: and then we are working on and beginning to work with,

2360
02:01:59,200 --> 02:02:01,480
Speaker 1: you know, getting guests and tributors to come in and

2361
02:02:01,560 --> 02:02:04,600
Speaker 1: share UM content as well. So again we just we

2362
02:02:04,720 --> 02:02:06,480
Speaker 1: just want people to be able to educate themselves and

2363
02:02:06,560 --> 02:02:08,280
Speaker 1: to choose what they want to learn the most about.

2364
02:02:08,280 --> 02:02:11,280
Speaker 1: And part of that resource library will include recommendations on

2365
02:02:11,360 --> 02:02:13,600
Speaker 1: readings and Defending Beef is actually a book we sell

2366
02:02:14,120 --> 02:02:16,600
Speaker 1: in our own on our own online store, so you

2367
02:02:16,640 --> 02:02:18,440
Speaker 1: can buy our meat online, but you can also buy

2368
02:02:19,200 --> 02:02:20,920
Speaker 1: um other stuff if you really want to dive into

2369
02:02:21,000 --> 02:02:23,520
Speaker 1: this and start to educate yourself. And obviously we have

2370
02:02:23,600 --> 02:02:25,640
Speaker 1: a we have an email address, and so without boring

2371
02:02:25,680 --> 02:02:28,440
Speaker 1: everybody with a long list of stuff you can you

2372
02:02:28,480 --> 02:02:30,720
Speaker 1: can email us on our you know, the the info

2373
02:02:30,880 --> 02:02:32,720
Speaker 1: at Force of Nature Meats dot com and we will

2374
02:02:33,120 --> 02:02:36,000
Speaker 1: overwhelm you with ways that you can go inform yourself. Yeah,

2375
02:02:36,040 --> 02:02:38,320
Speaker 1: that's one thing that's also impressive. It's like the ideas

2376
02:02:38,360 --> 02:02:41,000
Speaker 1: and the product or you know, they're not level set,

2377
02:02:41,120 --> 02:02:45,200
Speaker 1: but they're they're all there. Wad bear for everybody, and

2378
02:02:45,280 --> 02:02:47,000
Speaker 1: for guys like that, guys like maybe just grow up

2379
02:02:47,000 --> 02:02:49,840
Speaker 1: putting and it's been on this expiation much like you,

2380
02:02:49,960 --> 02:02:51,680
Speaker 1: Tailor and your wife Katie kind of went on this

2381
02:02:51,960 --> 02:02:55,080
Speaker 1: like dietary expiation and then landed somehow here in this

2382
02:02:55,160 --> 02:02:58,800
Speaker 1: amazing place. Um, that's what I'm doing, you know, I know, Marshall,

2383
02:02:58,920 --> 02:03:01,720
Speaker 1: same thing like when I grew up hunting. It's right

2384
02:03:01,840 --> 02:03:05,200
Speaker 1: like love hunt, but it's led us in these in

2385
02:03:05,320 --> 02:03:08,480
Speaker 1: these down these past you know, where you can find

2386
02:03:08,520 --> 02:03:14,440
Speaker 1: out different things exactly. Yeah. Yeah, So well we better

2387
02:03:14,520 --> 02:03:18,080
Speaker 1: go get that dear me to Myrtle. We should. We

2388
02:03:18,160 --> 02:03:21,640
Speaker 1: can't leave this without talking about Myrtle, because I've never

2389
02:03:21,720 --> 02:03:24,360
Speaker 1: met Myrtle, but she's like to me like the Patriots

2390
02:03:24,360 --> 02:03:29,840
Speaker 1: Saint of described Myrtle to us, having never met her.

2391
02:03:30,760 --> 02:03:36,000
Speaker 1: There's no way she's over four ft tall, but there's

2392
02:03:36,120 --> 02:03:38,480
Speaker 1: no way, like Myrtle has been described to me as

2393
02:03:38,520 --> 02:03:42,120
Speaker 1: this eighty year old Um. What her. Her parents were

2394
02:03:42,160 --> 02:03:44,920
Speaker 1: the first settlers of this of this ranch in this

2395
02:03:45,080 --> 02:03:47,640
Speaker 1: area where Taylor and Katie bought some but not all

2396
02:03:47,720 --> 02:03:50,640
Speaker 1: of the ranch. And so she still lives here. She's

2397
02:03:50,640 --> 02:03:53,520
Speaker 1: eight years old. She doesn't have any teeth, which is fine.

2398
02:03:53,960 --> 02:03:57,680
Speaker 1: Like we've all been there for myrtle myrtle love and

2399
02:03:57,920 --> 02:04:00,400
Speaker 1: like in my picturing, she's very like short. She's probably

2400
02:04:00,440 --> 02:04:05,960
Speaker 1: wearing a shawl um, definitely has a cane. She she's

2401
02:04:06,000 --> 02:04:08,400
Speaker 1: one of those people that hugs everybody she meets. I

2402
02:04:08,480 --> 02:04:11,840
Speaker 1: feel like, um, she's a pretty handy lady, like you

2403
02:04:11,880 --> 02:04:13,960
Speaker 1: guys are telling me that. She's just like probably just

2404
02:04:14,040 --> 02:04:18,200
Speaker 1: like splitting wood out back all day all day. Myrtle

2405
02:04:18,320 --> 02:04:22,400
Speaker 1: country cross van she crossed it from Myrtle Myrtle Myrtles,

2406
02:04:22,480 --> 02:04:25,000
Speaker 1: the patrons sade to Rome Ranch and and may she

2407
02:04:25,120 --> 02:04:28,160
Speaker 1: live on and we're gonna feed her and all her

2408
02:04:28,200 --> 02:04:30,160
Speaker 1: eight year old how many other friends did you have

2409
02:04:30,240 --> 02:04:33,800
Speaker 1: with just want deer meat, you know it's growing, but yeah,

2410
02:04:33,920 --> 02:04:37,960
Speaker 1: now now we're harvesting these management dear for for the

2411
02:04:38,040 --> 02:04:42,720
Speaker 1: elderly in our community. And Myrtles kind of like she's

2412
02:04:42,760 --> 02:04:47,400
Speaker 1: like the broker's broke. She's brokering these deals or she's like, uh, Dolores,

2413
02:04:47,440 --> 02:04:50,560
Speaker 1: I'll take two. Like wait, Dilora, she will get only

2414
02:04:50,600 --> 02:04:53,840
Speaker 1: shot one while she would like to exactly. She's very hungry.

2415
02:04:53,880 --> 02:04:55,920
Speaker 1: She had lots of friends. Ye, all of her friends

2416
02:04:55,960 --> 02:05:03,880
Speaker 1: have like stereotypical names. Yeah, like Beatrice. They're all like

2417
02:05:04,360 --> 02:05:06,240
Speaker 1: they're all in there. So we appreciate it. Shout out

2418
02:05:06,240 --> 02:05:08,320
Speaker 1: to Myrtle, who I've never met, and hopefully maybe maybe

2419
02:05:08,360 --> 02:05:10,320
Speaker 1: I'll never meet her and she'll always be in my mind.

2420
02:05:10,480 --> 02:05:14,520
Speaker 1: Is this the the keeper like it of her own ranch?

2421
02:05:14,640 --> 02:05:16,400
Speaker 1: But well, thank you boys, thanks for having me out.

2422
02:05:16,440 --> 02:05:19,480
Speaker 1: I really appreciate it. Um. Then before we go, I

2423
02:05:19,520 --> 02:05:23,960
Speaker 1: think we we gotta touch on that artifact that Taylor. Yes, yes,

2424
02:05:24,040 --> 02:05:27,320
Speaker 1: we can't go. This is what the hell is this thing?

2425
02:05:27,560 --> 02:05:30,000
Speaker 1: All right? So you'll I'll share some stuff on the Instagram.

2426
02:05:30,120 --> 02:05:32,840
Speaker 1: There you guys can go and see it. Um, Marshall,

2427
02:05:32,880 --> 02:05:35,160
Speaker 1: I were out deer hunting for Myrtle today. We're out

2428
02:05:35,440 --> 02:05:39,080
Speaker 1: collecting some stuff from Myrtle. And there was an old

2429
02:05:39,200 --> 02:05:42,560
Speaker 1: cave up in this cliff face that Marshall and some

2430
02:05:42,880 --> 02:05:45,280
Speaker 1: folks had to explore before. So we went crawling up

2431
02:05:45,280 --> 02:05:47,160
Speaker 1: in there looking for cave paintings. And stuff which we

2432
02:05:47,280 --> 02:05:51,520
Speaker 1: found and on the way back out, I think it

2433
02:05:51,600 --> 02:05:54,240
Speaker 1: probably uske belly crawling through this cave disturb the of

2434
02:05:54,280 --> 02:05:58,720
Speaker 1: the sand soil enough that we unearthed this like toothy,

2435
02:05:59,000 --> 02:06:04,400
Speaker 1: bony claw looking piece of what the fuck No one

2436
02:06:04,520 --> 02:06:07,200
Speaker 1: knows and it's a mystery, like so we gotta go

2437
02:06:07,240 --> 02:06:09,280
Speaker 1: around and say what we think it is. Described Taylor,

2438
02:06:09,320 --> 02:06:10,960
Speaker 1: can you just describe what you're holding in your hand,

2439
02:06:11,400 --> 02:06:13,440
Speaker 1: because this is a big deal right in the THHD

2440
02:06:13,520 --> 02:06:14,960
Speaker 1: at commediator dot com and let me know what you

2441
02:06:15,040 --> 02:06:16,640
Speaker 1: think this thing is. I'll post a picture of it.

2442
02:06:16,760 --> 02:06:21,240
Speaker 1: But it's interesting. So it's it's Ben said two ft

2443
02:06:21,320 --> 02:06:24,120
Speaker 1: but he might have been exaggerating a little bit two inches.

2444
02:06:25,760 --> 02:06:28,400
Speaker 1: But it's a better story. It's it's a better story.

2445
02:06:29,120 --> 02:06:31,880
Speaker 1: But so yeah, the early early poll for me, it

2446
02:06:31,960 --> 02:06:35,600
Speaker 1: looks like a crescent moon. Um part of it is

2447
02:06:35,920 --> 02:06:38,760
Speaker 1: is like ivory colored, and then the second part of

2448
02:06:38,840 --> 02:06:43,040
Speaker 1: it's a little bit more gnarl than oxidized. And uh,

2449
02:06:43,480 --> 02:06:48,680
Speaker 1: I'm saying it's a uh, a black bear tooth, black

2450
02:06:48,760 --> 02:06:50,680
Speaker 1: bear tooth. We looked at black. I said black bear

2451
02:06:50,800 --> 02:06:53,200
Speaker 1: claws because I wanted it to be a white claw

2452
02:06:53,320 --> 02:06:57,520
Speaker 1: for the jokes and such. But uh, it's not like

2453
02:06:57,640 --> 02:07:00,240
Speaker 1: I looked at black bear claws and on line and

2454
02:07:00,280 --> 02:07:02,920
Speaker 1: it just can't be. There's no way, and so I

2455
02:07:03,040 --> 02:07:04,880
Speaker 1: have no I'm stumped. I don't know what it is.

2456
02:07:04,960 --> 02:07:08,720
Speaker 1: A talent possibly, I was thinking like a cutter um

2457
02:07:09,320 --> 02:07:12,520
Speaker 1: from a havelina. Or where we found it makes it

2458
02:07:12,600 --> 02:07:15,920
Speaker 1: even more challenging to dream up what it could possibly

2459
02:07:16,040 --> 02:07:19,800
Speaker 1: be because we found it about fifteen twenty ft up

2460
02:07:19,840 --> 02:07:22,760
Speaker 1: into a cave that you can only crawl in on

2461
02:07:22,880 --> 02:07:26,440
Speaker 1: your hands and knees, and this thing was just buried

2462
02:07:26,480 --> 02:07:28,880
Speaker 1: in the dirt, So you got to imagine one it

2463
02:07:28,960 --> 02:07:32,600
Speaker 1: either was brought there by something else where, it managed

2464
02:07:32,640 --> 02:07:34,760
Speaker 1: to crawl its way up there and was making some

2465
02:07:34,920 --> 02:07:39,440
Speaker 1: kind of life for itself. Could it be like a

2466
02:07:39,600 --> 02:07:44,160
Speaker 1: badger claw? There's some sort of like it's too. It's

2467
02:07:44,200 --> 02:07:49,240
Speaker 1: just it couldn't been going bare tooth to I think

2468
02:07:49,320 --> 02:07:51,800
Speaker 1: tooth or claws of where you gotta start for sure?

2469
02:07:52,600 --> 02:07:55,480
Speaker 1: Was it by possibly the cave painting that was the

2470
02:07:55,640 --> 02:07:58,160
Speaker 1: arrow going down? I mean, was it places right? And

2471
02:07:58,240 --> 02:08:01,320
Speaker 1: then I mean in general, yeah, some more stuff there

2472
02:08:01,400 --> 02:08:03,920
Speaker 1: we should excavate. You should look up. There's a bunch

2473
02:08:03,960 --> 02:08:07,320
Speaker 1: of roaded bones and like raccoon. You know stuff in there,

2474
02:08:07,560 --> 02:08:10,520
Speaker 1: so's there's some story tools. It's cool though, you guys

2475
02:08:10,560 --> 02:08:13,320
Speaker 1: found the coolest thing I've ever seen on the ranch,

2476
02:08:13,520 --> 02:08:15,600
Speaker 1: the room ranch artifacts. That's gonna go in there. So

2477
02:08:15,880 --> 02:08:18,760
Speaker 1: I will post this so you all can vote on it. Um.

2478
02:08:19,240 --> 02:08:21,880
Speaker 1: I don't know there wherever, there's enough of you that

2479
02:08:21,960 --> 02:08:24,400
Speaker 1: we'll figure it out maybe, but um, we'll try to

2480
02:08:24,480 --> 02:08:26,640
Speaker 1: make sure we have some good photos of it so

2481
02:08:26,720 --> 02:08:28,640
Speaker 1: you guys can judge. We'll put it next to something

2482
02:08:28,760 --> 02:08:31,760
Speaker 1: for for scale. Um, I would really like to know

2483
02:08:31,880 --> 02:08:34,880
Speaker 1: what the hell that thing is. Uh, I'm gonna go.

2484
02:08:35,000 --> 02:08:38,360
Speaker 1: I'm just gonna go with claub. I Don'm probably wrong.

2485
02:08:38,640 --> 02:08:41,240
Speaker 1: I just got a text from a Texas Parks and

2486
02:08:41,320 --> 02:08:45,160
Speaker 1: Wildlife Department biologists who just said he thinks it's a

2487
02:08:45,240 --> 02:08:50,600
Speaker 1: black bear. Black bears. So black bears haven't been in

2488
02:08:50,840 --> 02:08:54,960
Speaker 1: Central Texas probably for hundred hundred years, hundred years. But

2489
02:08:55,040 --> 02:08:57,240
Speaker 1: you're not gonna find anything cooler than the unless it's

2490
02:08:57,280 --> 02:09:02,840
Speaker 1: pretty neat, unless it's safer tooth tiger. Right. Um, that's awesome. Well,

2491
02:09:03,080 --> 02:09:05,840
Speaker 1: that's I think that's a notes how cool this place is,

2492
02:09:05,920 --> 02:09:07,960
Speaker 1: not only the country, but what your boys are doing here.

2493
02:09:08,040 --> 02:09:11,000
Speaker 1: So um, hell yeah, thanks for having me out here,

2494
02:09:11,480 --> 02:09:18,400
Speaker 1: Thanks for coming. Yeah, thanks for coming. It's awesome. I

2495
02:09:18,520 --> 02:09:22,880
Speaker 1: guess I that's it. That's all another episode in the

2496
02:09:22,960 --> 02:09:29,000
Speaker 1: books this time number and uh Phil, we're taking THHD

2497
02:09:29,120 --> 02:09:33,440
Speaker 1: on the road. Exciting stuff. Yeah you're not going what Yeah,

2498
02:09:33,680 --> 02:09:36,040
Speaker 1: you have to stay here, man, Yeah, I know. Sorry man,

2499
02:09:37,400 --> 02:09:41,000
Speaker 1: it's the Star Wars thing. Yeah, I thought it. I

2500
02:09:41,040 --> 02:09:43,240
Speaker 1: thought it might be that. So to close out here,

2501
02:09:43,240 --> 02:09:45,200
Speaker 1: I did tell people that we were going to kind

2502
02:09:45,240 --> 02:09:47,680
Speaker 1: of talk about Dr Phil Medicine woman as a segment

2503
02:09:47,760 --> 02:09:50,520
Speaker 1: of the show. I would I would guess, And this

2504
02:09:50,680 --> 02:09:53,240
Speaker 1: is better than I thought that. It's about like fifty

2505
02:09:53,320 --> 02:09:57,120
Speaker 1: five forty five in favor of your top ten list

2506
02:09:57,120 --> 02:10:00,360
Speaker 1: about Star Wars. I thought people would just revolt, which

2507
02:10:00,520 --> 02:10:02,160
Speaker 1: would be shut This whole show will be shut down.

2508
02:10:02,160 --> 02:10:04,640
Speaker 1: Hold on, you're saying that listeners of a of a

2509
02:10:04,760 --> 02:10:10,600
Speaker 1: hunting podcast you're telling specifically a podcast that gets into

2510
02:10:10,640 --> 02:10:13,960
Speaker 1: like the ethics and the nitty gritty of what hunters do. Yeah,

2511
02:10:14,440 --> 02:10:18,400
Speaker 1: they all weren't interested or you didn't think they would

2512
02:10:18,400 --> 02:10:23,520
Speaker 1: be interested in hearing a twelve minute diet tribe about

2513
02:10:23,640 --> 02:10:26,839
Speaker 1: the Star Wars film. So listen. I am I'm connected

2514
02:10:26,880 --> 02:10:29,080
Speaker 1: to my audience, and I felt that maybe they didn't

2515
02:10:29,280 --> 02:10:32,120
Speaker 1: want it, But I wanted you to have your dream.

2516
02:10:32,320 --> 02:10:36,360
Speaker 1: I wanted a young man who didn't think he would

2517
02:10:36,360 --> 02:10:38,240
Speaker 1: ever us to talk about Star Wars on the podcast

2518
02:10:38,520 --> 02:10:41,720
Speaker 1: have his dream dream for Phil. You did it, buddy.

2519
02:10:42,000 --> 02:10:43,800
Speaker 1: We had a possible. A lot of people that were

2520
02:10:43,840 --> 02:10:46,520
Speaker 1: into it, thanks a lot of people that weren't into it. Okay,

2521
02:10:46,560 --> 02:10:48,400
Speaker 1: so next to you're so, you're about to set me

2522
02:10:48,560 --> 02:10:52,680
Speaker 1: up by saying that next next time we do the segment, Yeah,

2523
02:10:52,760 --> 02:10:55,160
Speaker 1: I get to do the Marvel movies. Uh no, I'm

2524
02:10:55,200 --> 02:10:56,520
Speaker 1: not doing that. What. I don't want to even know

2525
02:10:56,520 --> 02:10:59,440
Speaker 1: what that is? Marvel movies? Never mind, I have an

2526
02:10:59,440 --> 02:11:02,880
Speaker 1: act like, I don't know. Are you firing me? No? Uh?

2527
02:11:03,080 --> 02:11:06,680
Speaker 1: Scolding you? Okay, briefly, I can take it. Like I said,

2528
02:11:06,760 --> 02:11:10,080
Speaker 1: it was more in favor than not. That's great. A

2529
02:11:10,120 --> 02:11:15,440
Speaker 1: lot of people wrote in like angry was anger rankings?

2530
02:11:15,800 --> 02:11:19,080
Speaker 1: Oh sure, well I fully expected that. Yeah. I fully

2531
02:11:19,080 --> 02:11:20,480
Speaker 1: didn't expect. I was like, people are gonna be like,

2532
02:11:21,040 --> 02:11:24,120
Speaker 1: somebody didn't review our show. Are passionate? Somebody did review

2533
02:11:24,200 --> 02:11:26,800
Speaker 1: our show on iTunes. I'll let me pull it up here.

2534
02:11:27,040 --> 02:11:29,080
Speaker 1: Did they give you one star because I ranked the

2535
02:11:29,160 --> 02:11:35,520
Speaker 1: last year, so this is the one we got. Episode

2536
02:11:35,560 --> 02:11:41,600
Speaker 1: eight seven is stupid title says it all unbearabled. Shut

2537
02:11:41,680 --> 02:11:45,680
Speaker 1: up about Star Wars. That was so thanks for that, Phil, Wow,

2538
02:11:46,000 --> 02:11:47,760
Speaker 1: well you were I told you that you brought this

2539
02:11:47,880 --> 02:11:51,360
Speaker 1: on on yourself. That's true. You sewed and then you reaped.

2540
02:11:51,600 --> 02:11:55,080
Speaker 1: I reaped all the times, and I doubted you came

2541
02:11:55,160 --> 02:11:57,960
Speaker 1: through that. But that guy didn't like it. Um, But

2542
02:11:58,080 --> 02:12:00,680
Speaker 1: we're we have we have something we gotta do. We

2543
02:12:00,760 --> 02:12:03,520
Speaker 1: got I think we have two competing ideas here, two

2544
02:12:03,560 --> 02:12:06,200
Speaker 1: good ideas, I feel. And by the way, as I

2545
02:12:06,320 --> 02:12:08,200
Speaker 1: was traveling to Texas, I didn't get to review your

2546
02:12:08,240 --> 02:12:11,560
Speaker 1: sound effects that you made for your segment. No badass,

2547
02:12:11,960 --> 02:12:16,440
Speaker 1: Thank you. Well done. We're keeping that good. Um, play

2548
02:12:16,480 --> 02:12:20,280
Speaker 1: that real quick so people can hear it. Sure, Dr Phil,

2549
02:12:20,640 --> 02:12:24,400
Speaker 1: this person needs surgery now, don't worry. I'm on it.

2550
02:12:26,960 --> 02:12:32,760
Speaker 1: My work here is done. Hilarious, hilarious. Big shouts to

2551
02:12:32,800 --> 02:12:38,840
Speaker 1: producer Karin for Yeah she's the nurse season yells at me.

2552
02:12:39,240 --> 02:12:43,000
Speaker 1: It's great, well done. Anyways, we have to you have

2553
02:12:43,080 --> 02:12:44,760
Speaker 1: to write into t at the meeting dot com. We

2554
02:12:44,800 --> 02:12:47,240
Speaker 1: got a thing we're doing now. We have two good

2555
02:12:47,280 --> 02:12:49,680
Speaker 1: options for going forward that doesn't include any kind of

2556
02:12:49,760 --> 02:12:55,120
Speaker 1: movies about fantasies, whatever your whatever you're into. One of

2557
02:12:55,160 --> 02:12:56,920
Speaker 1: them that somebody wrote in, I thought was good that

2558
02:12:57,400 --> 02:13:00,200
Speaker 1: we dr Phil medicine. Woman becomes a segment of you

2559
02:13:00,320 --> 02:13:04,120
Speaker 1: learning to hunt and WHI you chronicle your learnings. I do.

2560
02:13:04,400 --> 02:13:06,400
Speaker 1: I think that's a great idea. I think it's great too,

2561
02:13:06,480 --> 02:13:10,720
Speaker 1: but that we're gonna put that up versus you people

2562
02:13:10,840 --> 02:13:15,920
Speaker 1: right in with their inter hunting community debates like I

2563
02:13:16,080 --> 02:13:18,840
Speaker 1: like crossbows and I like bows, and then you, as

2564
02:13:18,880 --> 02:13:23,680
Speaker 1: a non hunter, help them come to grips with what

2565
02:13:23,800 --> 02:13:27,920
Speaker 1: the answer really is? Okay? And so basically, do you

2566
02:13:28,000 --> 02:13:32,560
Speaker 1: want Phil to discuss his learnings as he had a

2567
02:13:32,640 --> 02:13:34,520
Speaker 1: journey of new hunters or do you want him to

2568
02:13:36,000 --> 02:13:40,200
Speaker 1: really help everybody's debates and and cover up some of

2569
02:13:40,240 --> 02:13:42,680
Speaker 1: that anks we have in the hunting community. So those

2570
02:13:42,720 --> 02:13:45,000
Speaker 1: are both listener thank you the listeners wrote in with

2571
02:13:45,080 --> 02:13:47,840
Speaker 1: that listeners suggestions, I thought they were both wonderful. I

2572
02:13:47,840 --> 02:13:49,880
Speaker 1: think they're good, and I think I mean, I'm just

2573
02:13:49,920 --> 02:13:53,800
Speaker 1: throwing throwing this out there, ah, because I'm not going

2574
02:13:53,880 --> 02:13:57,480
Speaker 1: to be hunting every week, So yeah, I mean, on

2575
02:13:57,760 --> 02:14:00,360
Speaker 1: on times where I have Stepp to report about my

2576
02:14:00,880 --> 02:14:04,480
Speaker 1: hunting experience. That could be the segment on On Off

2577
02:14:04,680 --> 02:14:07,800
Speaker 1: Off weeks. I could do that because that would also

2578
02:14:07,840 --> 02:14:10,360
Speaker 1: be a learning experience for me. It was being a

2579
02:14:10,480 --> 02:14:13,600
Speaker 1: sort of judge about topics that I have that I

2580
02:14:13,680 --> 02:14:15,880
Speaker 1: know nothing about. It would be a lot. It would

2581
02:14:15,880 --> 02:14:18,960
Speaker 1: be a dialogue between us asking listen, it's up to

2582
02:14:19,040 --> 02:14:21,040
Speaker 1: you guys there t HC at the Metator dot Com.

2583
02:14:21,080 --> 02:14:22,960
Speaker 1: It's up to you. So right in t HC it's

2584
02:14:23,000 --> 02:14:26,200
Speaker 1: mediator dot com. Tell us what you think because this

2585
02:14:26,280 --> 02:14:28,120
Speaker 1: is a big decision for the podcast because Phil is

2586
02:14:28,120 --> 02:14:29,560
Speaker 1: gonna get to do this at least once a year,

2587
02:14:30,200 --> 02:14:34,200
Speaker 1: not twice a year, so you never know. Thanks. It's

2588
02:14:34,200 --> 02:14:36,440
Speaker 1: a big for me. It's a big it's it's a

2589
02:14:36,480 --> 02:14:39,200
Speaker 1: big giving something up. This is all the power I

2590
02:14:39,240 --> 02:14:42,400
Speaker 1: have in the world. And so you've taken some away

2591
02:14:42,400 --> 02:14:45,640
Speaker 1: from you, Phil Son of them. Uh So that's it.

2592
02:14:46,200 --> 02:14:49,560
Speaker 1: That's all t C eight eight is done. Hopefully learn

2593
02:14:49,680 --> 02:14:51,800
Speaker 1: something from our boys at Room Ranch. Thank you to them.

2594
02:14:52,280 --> 02:14:55,800
Speaker 1: Thank you to Taylor and Katie uh and Scout they're

2595
02:14:55,800 --> 02:15:01,320
Speaker 1: a little girl. And to Martha and Marshall and everybody

2596
02:15:01,680 --> 02:15:04,360
Speaker 1: and Cody and everybody that hung out with me while

2597
02:15:04,400 --> 02:15:06,360
Speaker 1: I was at room ranch. It was a good time.

2598
02:15:06,880 --> 02:15:10,080
Speaker 1: They're really really good people, um, and they have what

2599
02:15:10,240 --> 02:15:12,480
Speaker 1: I believe is a good mission and something that I

2600
02:15:12,600 --> 02:15:15,600
Speaker 1: want to learn more about. In fact, the ranch manager, Cody,

2601
02:15:15,920 --> 02:15:18,880
Speaker 1: who's a soil nut. Shout out to Cody, sent me

2602
02:15:19,960 --> 02:15:22,000
Speaker 1: the whole list of reading materials about how to learn

2603
02:15:22,000 --> 02:15:24,520
Speaker 1: about soil, and so I got I gotta get off

2604
02:15:24,560 --> 02:15:28,080
Speaker 1: here and get to read so right right in? Tell

2605
02:15:28,160 --> 02:15:31,839
Speaker 1: me what do you think about soil? But more moreover,

2606
02:15:31,920 --> 02:15:34,360
Speaker 1: just Phil, what do you think about No, I think

2607
02:15:34,400 --> 02:15:37,440
Speaker 1: the soil it's more interesting than me. That's a good

2608
02:15:37,440 --> 02:15:40,720
Speaker 1: place to end see him, you know, because I can't

2609
02:15:40,800 --> 02:16:00,120
Speaker 1: go a week without doing rung without drinking in m

2610
02:16:10,040 --> 02:16:12,880
Speaker 1: don't sit and as the boss would stop the grow

2611
02:16:13,080 --> 02:16:17,000
Speaker 1: root feeling like in all on our Barrs shoes all

2612
02:16:17,200 --> 02:16:21,600
Speaker 1: tell me what is it? That actual that actually that

2613
02:16:21,840 --> 02:16:29,200
Speaker 1: actually that actually at actually at actual that actually at

2614
02:16:29,240 --> 02:16:36,640
Speaker 1: actually that actually that actually that actually that actually at

2615
02:16:36,680 --> 02:16:38,640
Speaker 1: actual at actual