WEBVTT - The Pixar Story: Part 1

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<v Speaker 1>Technology with Tuck Stuff from Stuff. Hey there, and welcome

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<v Speaker 1>to tex Stuff. I'm your host, Jonathan Strickland, flying solo again.

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<v Speaker 1>This is part one of what I expect will be

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<v Speaker 1>a two part episode saga about one of my favorite companies,

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<v Speaker 1>or at least a company that produces some of my

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<v Speaker 1>favorite entertainment pis are I um decided to cover Pixar

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<v Speaker 1>because I've been interested in this company for a while now,

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<v Speaker 1>but I didn't know a whole lot about it apart

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<v Speaker 1>from some general notes, and as I dug down into it,

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<v Speaker 1>I found it much more interesting than I was already aware.

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<v Speaker 1>And this is one of those places where when you

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<v Speaker 1>see video of the Pixar campus and the amazing building

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<v Speaker 1>and the way people work there, it's very inspiring. But

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<v Speaker 1>to learn about the full history, it's pretty cool, and

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<v Speaker 1>it's actually kind of amazing that it even happened, because

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<v Speaker 1>the company, or the various entities that would eventually become

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<v Speaker 1>Pixar didn't always have the smoothest ride. There were a

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<v Speaker 1>lot of issues along the way, and the company could

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<v Speaker 1>have easily disappeared and we might not have ever seen

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<v Speaker 1>the films that Pixar created as a result. So the

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<v Speaker 1>story will overlap with another episode of tech Stuff from

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<v Speaker 1>two thousand and twelve, a good old classic episode. That

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<v Speaker 1>episode is called tech Stuff looks at Industrial Light and Magic,

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<v Speaker 1>So Pixar in Industrial Light and Magic actually have a

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<v Speaker 1>shared history in some ways. Um, I'm gonna look at

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<v Speaker 1>that innovation of of Pixar, but it's not just a

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<v Speaker 1>story about computer animated films. Pixar has developed tons of

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<v Speaker 1>technology in the field of computer graphics and image processing.

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<v Speaker 1>When the company found out that there was no tech

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<v Speaker 1>that could do what they wanted to do, they started

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<v Speaker 1>building it and then selling it to other people. We'll

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<v Speaker 1>get into that in this episode. Now, to talk about

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<v Speaker 1>the history of Pixar, we first have to chat about

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<v Speaker 1>some of its founders. But I'm not talking about John Lastner,

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<v Speaker 1>I'm not talking about George Lucas, I'm not talking about

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<v Speaker 1>Steve Jobs. They will all factor into this discussion, but

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<v Speaker 1>those are not Those aren't the people who were there

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<v Speaker 1>at the very beginning. Uh, At the very beginning was

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<v Speaker 1>Dr edwind E Catmoll now Dr Catmull was born in

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<v Speaker 1>nine in West Virginia, and as a child he dreamed

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<v Speaker 1>of working for the Walt Disney Company, but eventually kind

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<v Speaker 1>of gave up on that dream. He felt that he

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<v Speaker 1>lacked artistic talent and felt that, you know, there's just

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<v Speaker 1>no room for me at Disney, which is kind of funny.

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<v Speaker 1>So he decided to study computer science and physics instead.

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<v Speaker 1>You know, if you can't be an animator for Disney,

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<v Speaker 1>going to co eater science in physics. He attended the

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<v Speaker 1>University of Utah and that's where he earned a bachelor's

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<v Speaker 1>degree in computer science. He earned another one in physics,

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<v Speaker 1>and he got a PhD in computer science. So he's

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<v Speaker 1>a smart dude, and he was granted his PhD in

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<v Speaker 1>nineteen seventy four. Now, in nineteen seventy two, while he

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<v Speaker 1>was still in school, Dr Catmill created a computer animated

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<v Speaker 1>version of his own left hand that was incorporated into

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<v Speaker 1>the film Future World, and that marked the first full

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<v Speaker 1>length feature film to have computer animation in it. Now,

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<v Speaker 1>this was just a tiny little segment that was featured

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<v Speaker 1>in part of the movie. It wasn't like it wasn't

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<v Speaker 1>like they made a feature length movie about a guy's

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<v Speaker 1>left hand. They've they've since done movies like that, but

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<v Speaker 1>that was not what this one was about. And you

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<v Speaker 1>can actually view the animation and how it was made

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<v Speaker 1>on YouTube. There's the clip available right there. The title

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<v Speaker 1>is called a Computer Animated Hand nineteen seven two, and

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<v Speaker 1>then the video you see that they started with a

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<v Speaker 1>physical model of Captain Bill's hand. I'm guessing they cast

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<v Speaker 1>in his hand, so, in other words, they made a

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<v Speaker 1>mold and then filled that mold with some sort of

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<v Speaker 1>resin or something along those lines, and the finished product

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<v Speaker 1>was a copy of Captain Mill's left hand. Then they

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<v Speaker 1>drew polygons on the surface of the model hand, so

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<v Speaker 1>they physically drew these polygon shapes so that it could

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<v Speaker 1>be translated into a digital form. They digitized the model

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<v Speaker 1>by scanning it with a tiny little scanner that was

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<v Speaker 1>kind of a attached to an arm, so they could

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<v Speaker 1>like a like a like a mechanical arm, not a

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<v Speaker 1>not a human arm, but almost like one you would

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<v Speaker 1>see on a lampstand, and they traced out the hand.

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<v Speaker 1>This created the digital model, so they ended up with

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<v Speaker 1>a wire model inside the computer. They then did a

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<v Speaker 1>halftone sequence on top of this wire model, and then

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<v Speaker 1>a smooth shading sequence, and that ended up creating a

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<v Speaker 1>three D model of the hand, which they then could

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<v Speaker 1>animate and make it do different gestures and rotated and

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<v Speaker 1>that kind of stuff and give it that sort of

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<v Speaker 1>three dimensional appearance. Now, that and other projects that he

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<v Speaker 1>was working on that Ketmol was working on got the

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<v Speaker 1>attention of a somewhat eccentric, wealthy entrepreneur named Alexander Shure,

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<v Speaker 1>and Sure had founded a technical college, the New York

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<v Speaker 1>Institute of Technology, one of the first dedicated higher learning

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<v Speaker 1>institutions that specifically looked at technology, and he ended up

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<v Speaker 1>hiring Dr Katmull to come over and become the director

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<v Speaker 1>of a brand new division called the Computer Graphics Lab.

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<v Speaker 1>This was in nineteen so right after he got his PhD,

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<v Speaker 1>Dr Cammel came over to New York and began to

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<v Speaker 1>work at the New York Institute of Technology. At that

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<v Speaker 1>Computer Graphics Lab, Ketmel met with other pioneers in computer

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<v Speaker 1>graphics and one of those was ALV. Ray Smith. Now,

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<v Speaker 1>Smith is also a name we have to mention when

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<v Speaker 1>you talk about the beginnings of Pixar. Smith is is

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<v Speaker 1>as important to those early days as cat'n Moll. He's

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<v Speaker 1>a co founder of the company and he earned a

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<v Speaker 1>bachelor's degree in nineteen sixty five and electrical engineering from

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<v Speaker 1>New York. It's from New Mexico State University rather, and

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<v Speaker 1>in nineteen sixty uh he also earned his PhD in

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<v Speaker 1>computer science from Stanford. He taught electrical engineering and computer

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<v Speaker 1>science at New York University and the University of California

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<v Speaker 1>at Berkeley before joining Xerox Park. Xerox Park, by the way,

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<v Speaker 1>fascinating place. We mentioned it on a few previous episodes

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<v Speaker 1>of tech Stuff from way back. It's one of those

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<v Speaker 1>R and D divisions that really shaped computers. Things like

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<v Speaker 1>the graphical user interface and the mouse all came out

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<v Speaker 1>of Xerox Park. They were not invented by Apple. It

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<v Speaker 1>was actually a Xerox invention first and then eventually made

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<v Speaker 1>its way into other devices and personal computers. Now, when

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<v Speaker 1>he was at Park, uh Smith actually helped develop a

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<v Speaker 1>computer graphics paint program, which he would continue to to

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<v Speaker 1>uh you know, work in that field after moving over

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<v Speaker 1>in the computer graphics lab at the n y I

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<v Speaker 1>t Now, also that lab was another guy named David

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<v Speaker 1>Di Francesco who graduated from the University of Wisconsin. He

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<v Speaker 1>would become a founding member of Pixara as well, and

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<v Speaker 1>in nineteen seventy seven some other folks joined. Ralph Guggenheim,

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<v Speaker 1>who had freshly graduated from Carnegie In University with a

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<v Speaker 1>degree in communications, joined the lab and he also would

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<v Speaker 1>become part of Pixart later on. So they start working

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<v Speaker 1>in this graphics lab. They're working to UH TO to

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<v Speaker 1>push the boundaries of computer graphics, which was a very

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<v Speaker 1>very young discipline at that point. They were actually kind

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<v Speaker 1>of defining the rules as they were going along. And

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<v Speaker 1>this went for a couple of years until nineteen seventy nine,

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<v Speaker 1>and that's when George Lucas was putting together Industrial Light

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<v Speaker 1>and Magic. Lucas really wanted to push film editing and

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<v Speaker 1>production technology forward. He felt that Hollywood had been relying

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<v Speaker 1>upon the same tools for decades, and he felt that

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<v Speaker 1>because of the rise of computers and other technologies, the

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<v Speaker 1>industry was ripe for change. He just had to find

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<v Speaker 1>the right people to do it. So he created UH

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<v Speaker 1>Lucasfilm Computer Division in Industrial Light and Magic, and he

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<v Speaker 1>recruited doctor ed Catmull from the New York Institute of

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<v Speaker 1>Technology to head the new department. So here's cat Moll.

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<v Speaker 1>He's been working at n y i T for a

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<v Speaker 1>few years. He was named the director immediately upon being hired, Like,

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<v Speaker 1>imagine this. Imagine going to college and then immediately after

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<v Speaker 1>you get your bachelor's degree, imagine pursuing your post graduate

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<v Speaker 1>work and getting your PhD. Then imagine you're immediately hired

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<v Speaker 1>to be the head of a brand new department in

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<v Speaker 1>the first Technical Institute of the United States of America.

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<v Speaker 1>Then imagine that George Lucas wants you to go and

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<v Speaker 1>work for him. Now, it's pretty charmed life if you

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<v Speaker 1>ask me. At any rate. Uh, he recruited Dr ca'm

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<v Speaker 1>moll and Camill came along, and then he brought along

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<v Speaker 1>Alvi ray Smith, David D. Francesco, and Ralph Guggenheim from

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<v Speaker 1>the Graphics Computer Lab to join the new departments. So,

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<v Speaker 1>in a way, I'm not saying that he necessarily intended

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<v Speaker 1>to do this, but Lucas raided the Graphics computer Lab

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<v Speaker 1>at n y I T to create his own computer

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<v Speaker 1>division and Industrial Light and Magic. So cat Will became

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<v Speaker 1>vice president of the division and managed development and not

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<v Speaker 1>just film editing, but also computer graphics, digital audio, and

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<v Speaker 1>video games. One of his earliest projects it was actually

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<v Speaker 1>coming up with a method to imitate motion blur with

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<v Speaker 1>computer graphics so that looks more like a fast moving

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<v Speaker 1>action that's usually cut on film, because if you're using

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<v Speaker 1>film and things are moving quickly, you get this blur effect.

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<v Speaker 1>And without that blur, the graphics would remain too sharp

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<v Speaker 1>and then seem fake or unrealistic. If you've ever watched

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<v Speaker 1>uh a television set that has a really high refresh

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<v Speaker 1>rate and you just feel like things don't look right,

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<v Speaker 1>even though everything's very clear and very sharp, it doesn't

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<v Speaker 1>look right. That might be part of it. It's the

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<v Speaker 1>removal of that blur. Well, that a camel was actually

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<v Speaker 1>learning how to insert a blur so that things would

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<v Speaker 1>look more natural when they were on screen. Over the

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<v Speaker 1>next few years, Cammell's team pioneers computer graphics for film,

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<v Speaker 1>and they published more than one hundred papers on the

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<v Speaker 1>subject in various publications. So they continue doing this work,

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<v Speaker 1>developing the technology necessary to do computer graphics, but they

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<v Speaker 1>realized there's a big, big problem. Computer graphics requires a

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<v Speaker 1>decent amount of processing and the technology just wasn't up

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<v Speaker 1>to speed to do this in an efficient way. It

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<v Speaker 1>was really expensive to produce computer animation and really difficult

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<v Speaker 1>as well, very time consuming because processors just weren't fast

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<v Speaker 1>enough to handle data at the speeds necessary to turn

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<v Speaker 1>this stuff out quickly, and so there was actually real

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<v Speaker 1>discussion about how Moore's Law would eventually solve this problem,

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<v Speaker 1>but it would require them to wait a round a

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<v Speaker 1>bit in order to get to it. So they kept

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<v Speaker 1>on pushing against those barriers, but they acknowledged that there

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<v Speaker 1>was only so much you could do without spending ridiculous

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<v Speaker 1>amounts of money. And in fact, this entire department within

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<v Speaker 1>Lucas's empire was a money losing proposition. It costs more

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<v Speaker 1>money to develop and produce the computer animation than the

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<v Speaker 1>division was generating, or at least you could argue that.

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<v Speaker 1>In nine three, John Lastner joined Capt. Moll's team as

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<v Speaker 1>a contract employee. Here's the thing about John Lastner. He

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<v Speaker 1>had worked for Disney two times already, although that's kind

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<v Speaker 1>of misleading. The first time John Lastner worked for Disney

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<v Speaker 1>he was a skipper for the Jungle Cruise ride at Disneyland.

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<v Speaker 1>So if you've ever ridden the Jungle Cruise ride, you

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<v Speaker 1>know who these people are. There, the folks who are

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<v Speaker 1>your host as you get on the the boat, and

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<v Speaker 1>they mostly pepper you with puns and really wacky jokes.

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<v Speaker 1>As you go through the ride, so they might say

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<v Speaker 1>things like, uh, you know, that's an African elephant. How

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<v Speaker 1>can you tell? And the answer is because we're in Africa,

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<v Speaker 1>instead of you know the ears or anything like that.

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<v Speaker 1>Or you go behind the waterfalls, is everyone look here,

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<v Speaker 1>it's the backside of water. A joke so old and

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<v Speaker 1>repeated so frequently that weird Al Yankovic worked it into

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<v Speaker 1>his song Skipper Dan. So John Laster was a skipper

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<v Speaker 1>on the Jungle Cruise ride and uh, he you know,

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<v Speaker 1>that was a job he had when he was a

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<v Speaker 1>young man, like a teenager. Uh. And then later on

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<v Speaker 1>John Lastner would join Disney as an animator. So he

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<v Speaker 1>worked there for a while but was eventually let go

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<v Speaker 1>or fired if you prefer. And they're different reasons that

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<v Speaker 1>have been given for this, but the one that I

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<v Speaker 1>see that seems to be repeated the most frequently is

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<v Speaker 1>that he was so interested in computer animation. He was

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<v Speaker 1>really pushing for Disney to start looking into computer animation

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<v Speaker 1>as a means of telling stories, but the company wasn't interested,

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<v Speaker 1>and eventually they just didn't have anything for him, so

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<v Speaker 1>they let him go. But Captain Bull and Smith were

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<v Speaker 1>frequent visitors to Disney. They would go to Disney to

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<v Speaker 1>check things out, and they met John Lassen when they

0:14:31.480 --> 0:14:35.000
<v Speaker 1>went to Disney Animation. So as soon as Laster was fired,

0:14:35.080 --> 0:14:37.520
<v Speaker 1>cat Will said, Hey, you should come over here and

0:14:37.560 --> 0:14:40.360
<v Speaker 1>work for us. So he joined the graphics group and

0:14:40.400 --> 0:14:43.520
<v Speaker 1>worked on a short film titled The Adventures of Andre

0:14:43.720 --> 0:14:45.840
<v Speaker 1>and Wally b. Now, at that time he was a

0:14:45.920 --> 0:14:49.440
<v Speaker 1>contract employee. He was not a full time employee because

0:14:49.480 --> 0:14:55.080
<v Speaker 1>cat Will only had certain amount of authority to do

0:14:55.160 --> 0:14:58.760
<v Speaker 1>things like higher on new people. He would join as

0:14:58.800 --> 0:15:03.080
<v Speaker 1>a full time employee the Computer division in nine and

0:15:03.120 --> 0:15:07.240
<v Speaker 1>his title at that time became Interface designer. And the

0:15:07.320 --> 0:15:10.720
<v Speaker 1>reason he was an interface designer is because Captain Will

0:15:10.800 --> 0:15:15.200
<v Speaker 1>didn't have the authority to hire on an animator, so

0:15:15.280 --> 0:15:17.960
<v Speaker 1>they made up the title, or they gave him a

0:15:17.960 --> 0:15:20.560
<v Speaker 1>title that wasn't really what he did in order to

0:15:20.600 --> 0:15:24.880
<v Speaker 1>be able to hire him. At the conference of the

0:15:24.960 --> 0:15:28.040
<v Speaker 1>a c m S Special Interest Group on Computer Graphics

0:15:28.080 --> 0:15:31.800
<v Speaker 1>better known as siggraph S I g g R A

0:15:32.040 --> 0:15:35.880
<v Speaker 1>p H, seven of the thirty papers that were accepted

0:15:35.920 --> 0:15:41.240
<v Speaker 1>for publication for that conference came from this Lucasfilm team

0:15:41.320 --> 0:15:45.600
<v Speaker 1>headed by Captain Bill so. In other words, they were

0:15:45.840 --> 0:15:51.160
<v Speaker 1>dominating the space. They were providing a lot of the

0:15:51.280 --> 0:15:57.120
<v Speaker 1>uh most forward thinking ideas in computer graphics, and they

0:15:57.120 --> 0:16:01.640
<v Speaker 1>were defining the process more than anyone else was at

0:16:01.680 --> 0:16:07.040
<v Speaker 1>that time. So they were instrumental in getting computer animation

0:16:07.120 --> 0:16:12.440
<v Speaker 1>and computer graphics integrated into entertainment. It was pretty impressive.

0:16:13.680 --> 0:16:15.800
<v Speaker 1>Some of the movies that the team worked on during

0:16:15.840 --> 0:16:19.720
<v Speaker 1>their time there included Star Trek to the Wrath of Cohn.

0:16:20.520 --> 0:16:22.320
<v Speaker 1>If you're familiar with the movie, you know there's a

0:16:22.320 --> 0:16:28.360
<v Speaker 1>sequence in which, uh, the Genesis program, the Genesis device

0:16:29.000 --> 0:16:32.360
<v Speaker 1>transforms a dead planet into one that's just teeming with

0:16:32.480 --> 0:16:36.080
<v Speaker 1>life and you get this, um this interesting effect as

0:16:36.080 --> 0:16:40.840
<v Speaker 1>you watch the plant kind of sprout life everywhere. That

0:16:40.960 --> 0:16:44.600
<v Speaker 1>was one of the sequences that this group worked on.

0:16:44.640 --> 0:16:48.080
<v Speaker 1>In fact, Alvi ray Smith himself directed that sequence. He

0:16:48.200 --> 0:16:51.280
<v Speaker 1>was the one in charge of it. It was also

0:16:51.440 --> 0:16:54.200
<v Speaker 1>used in some stuff in Return of the Jedi, and

0:16:54.280 --> 0:16:58.760
<v Speaker 1>they provided a sequence in Young Sherlock Holmes that ended

0:16:58.840 --> 0:17:03.280
<v Speaker 1>up being a first So Young Sherlock Holmes is the

0:17:03.320 --> 0:17:07.200
<v Speaker 1>story of Sherlock Holmes when he's a young man. He's

0:17:07.200 --> 0:17:11.480
<v Speaker 1>attending a school and John Watson ends up being put

0:17:11.560 --> 0:17:13.760
<v Speaker 1>into the same school and the two of them have

0:17:13.920 --> 0:17:17.200
<v Speaker 1>to try and solve a mystery, and at one point

0:17:18.720 --> 0:17:22.359
<v Speaker 1>a character is hit with a dart that has a

0:17:22.440 --> 0:17:26.840
<v Speaker 1>hallucinogenic on it, and the hallucinogenic makes these terrible things

0:17:26.920 --> 0:17:29.680
<v Speaker 1>seem to happen to people, and it mostly drives them

0:17:29.720 --> 0:17:32.320
<v Speaker 1>to do terrible things like jump in the way of

0:17:31.760 --> 0:17:36.440
<v Speaker 1>a of a carriage that's racing down the street, and

0:17:36.480 --> 0:17:39.320
<v Speaker 1>thus they end up dying. But it looks like they're

0:17:39.320 --> 0:17:42.439
<v Speaker 1>committing suicide, but in reality they are trying to escape

0:17:42.480 --> 0:17:45.560
<v Speaker 1>this freaky vision they have. In this case, the freaky

0:17:45.680 --> 0:17:48.640
<v Speaker 1>vision was a figure in a stained glass window appears

0:17:48.680 --> 0:17:51.280
<v Speaker 1>to come to life, jump free of the window and

0:17:51.359 --> 0:17:55.199
<v Speaker 1>attack a person. And this marked the first time computer

0:17:55.240 --> 0:17:59.080
<v Speaker 1>graphics were incorporated into a scene with live action actors

0:17:59.480 --> 0:18:03.680
<v Speaker 1>and done in a convincing way. Before when you had

0:18:03.720 --> 0:18:08.520
<v Speaker 1>computer graphics in movies, it was essentially the entire frame

0:18:08.600 --> 0:18:12.040
<v Speaker 1>you're looking at a computer graphic. It's not something that's

0:18:12.080 --> 0:18:15.240
<v Speaker 1>interacting with live action characters, or it might be something

0:18:15.280 --> 0:18:19.040
<v Speaker 1>that's on a screen within a scene, but not something

0:18:19.080 --> 0:18:22.280
<v Speaker 1>that's actually supposed to be in the physical space along

0:18:22.320 --> 0:18:25.440
<v Speaker 1>with the actors. This marked the first time that happened

0:18:26.800 --> 0:18:30.280
<v Speaker 1>uh if you have not seen Young Sherlock Holmes, I

0:18:30.320 --> 0:18:34.560
<v Speaker 1>recommend it. It's not the best film, but it is

0:18:34.720 --> 0:18:38.359
<v Speaker 1>interesting and it is entertaining. I think it gets a

0:18:38.359 --> 0:18:45.120
<v Speaker 1>little um, maybe a little self satisfied, but it's worth watching.

0:18:45.760 --> 0:18:47.919
<v Speaker 1>I actually saw it in the theater, So this is

0:18:47.960 --> 0:18:50.880
<v Speaker 1>one of those moments where I think I witnessed history.

0:18:51.119 --> 0:18:55.120
<v Speaker 1>I saw a movie in which the first computer generated

0:18:55.200 --> 0:18:59.680
<v Speaker 1>character had an interaction with a live action actor. Didn't

0:18:59.680 --> 0:19:04.000
<v Speaker 1>know that that at the time, but now it's true. Now,

0:19:04.040 --> 0:19:06.760
<v Speaker 1>the technology that the team needed to produce these sorts

0:19:06.760 --> 0:19:09.919
<v Speaker 1>of effects didn't really exist, at least not in a

0:19:09.960 --> 0:19:14.760
<v Speaker 1>way that was attainable for a a division within a

0:19:14.800 --> 0:19:18.399
<v Speaker 1>production studio. So the group began to develop a specialized

0:19:18.440 --> 0:19:23.960
<v Speaker 1>computer called the Pixar Image Computer. So that this is

0:19:24.000 --> 0:19:27.080
<v Speaker 1>where they get their name of the company. Spoiler alert,

0:19:27.560 --> 0:19:31.280
<v Speaker 1>but Pixar Image Computer. The name came from Alvi ray

0:19:31.320 --> 0:19:36.159
<v Speaker 1>Smith and Lauren Carpenter, who were trying to brainstorm and

0:19:36.240 --> 0:19:40.080
<v Speaker 1>name for this device. Uh. Alvi ray Smith wanted to

0:19:40.119 --> 0:19:43.800
<v Speaker 1>come up with a name that had almost kind of

0:19:43.800 --> 0:19:46.800
<v Speaker 1>a Spanish verbs sound to it, and he wanted to

0:19:46.800 --> 0:19:51.520
<v Speaker 1>be a little, um, a little uh futuristic sounding too,

0:19:51.800 --> 0:19:54.520
<v Speaker 1>and they decided to go with pixar as if it

0:19:54.560 --> 0:19:59.480
<v Speaker 1>were a verb to to make a picture. But it

0:19:59.560 --> 0:20:02.479
<v Speaker 1>was all on at it and ultimately they thought Pixar

0:20:02.600 --> 0:20:05.159
<v Speaker 1>sounded kind of cool, and that's what they called the computer,

0:20:05.240 --> 0:20:08.959
<v Speaker 1>the Pixar Image Computer. The computer allowed for both image

0:20:09.000 --> 0:20:13.399
<v Speaker 1>processing and computer graphics development on the same device. So

0:20:13.520 --> 0:20:16.280
<v Speaker 1>up to that point, those processes had to be done

0:20:16.320 --> 0:20:20.040
<v Speaker 1>separately on different machines, which limited the sort of stuff

0:20:20.080 --> 0:20:23.480
<v Speaker 1>you could actually produce. But the Pixar Image Computer changed

0:20:23.520 --> 0:20:27.560
<v Speaker 1>that and created a new discipline called image computing. So

0:20:28.240 --> 0:20:31.639
<v Speaker 1>it's sort of a combination of the two previously existing

0:20:31.640 --> 0:20:34.000
<v Speaker 1>disciplines and it allows you to do a lot more

0:20:34.040 --> 0:20:40.159
<v Speaker 1>interesting stuff. The Pixar Image Computer had a chap channel processor,

0:20:40.760 --> 0:20:44.160
<v Speaker 1>which is a four parallel processor chip capable of performing

0:20:44.200 --> 0:20:47.960
<v Speaker 1>forty million instructions per second, which was not bad for

0:20:48.040 --> 0:20:52.639
<v Speaker 1>the mid nineties, and it had a twenty four megabyte

0:20:52.680 --> 0:20:57.119
<v Speaker 1>picture memory AH and that memory could be expanded to

0:20:57.240 --> 0:21:02.119
<v Speaker 1>forty eight megabytes UH memory bus could access that memory

0:21:02.119 --> 0:21:05.359
<v Speaker 1>and a blistering two forty megabytes per second, and the

0:21:05.400 --> 0:21:08.280
<v Speaker 1>system was also expandable. Two additional chaps could be added

0:21:08.280 --> 0:21:10.920
<v Speaker 1>to provide up to a hundred twenty million instructions per

0:21:10.960 --> 0:21:16.040
<v Speaker 1>second um. This is, you know, obviously not state of

0:21:16.080 --> 0:21:19.200
<v Speaker 1>the art compared to today's standards, but in the eighties,

0:21:19.240 --> 0:21:23.159
<v Speaker 1>to be able to create this device specifically so you

0:21:23.200 --> 0:21:27.360
<v Speaker 1>could do image computing was pretty impressive. The video controller

0:21:27.400 --> 0:21:29.600
<v Speaker 1>bus was twice as fast as the memory bus at

0:21:29.600 --> 0:21:33.120
<v Speaker 1>four eighty megabytes per second, and depending upon the software

0:21:33.160 --> 0:21:37.000
<v Speaker 1>load out, the computer would work with in TSC PAL

0:21:37.600 --> 0:21:42.320
<v Speaker 1>and ten twenty four by seven r GB displays. The

0:21:42.400 --> 0:21:46.119
<v Speaker 1>Pixar Image Computer required a host computer, so it wasn't

0:21:46.240 --> 0:21:48.320
<v Speaker 1>a standalone device on its own, and you actually had

0:21:48.359 --> 0:21:51.359
<v Speaker 1>to pair it with another computer in order to control it.

0:21:51.800 --> 0:21:57.840
<v Speaker 1>This typically was a big, expensive computer that was not

0:21:58.040 --> 0:22:01.560
<v Speaker 1>meant for personal you. So this wasn't a personal computer.

0:22:01.600 --> 0:22:05.320
<v Speaker 1>It's not like it was a an Apple one or

0:22:05.359 --> 0:22:08.200
<v Speaker 1>anything like that. It wasn't anywhere along those lines. We're

0:22:08.200 --> 0:22:12.600
<v Speaker 1>talking about like a Sun system or a similar computer,

0:22:13.800 --> 0:22:18.399
<v Speaker 1>where uh, it's a pretty massive, powerful system all on

0:22:18.440 --> 0:22:21.480
<v Speaker 1>its own, and then you would connect that, you would

0:22:21.480 --> 0:22:25.200
<v Speaker 1>network it to the Pixar Image Computer and it would

0:22:25.240 --> 0:22:31.080
<v Speaker 1>communicate over cables a transmission rate of eighty megabytes per second. Uh.

0:22:31.119 --> 0:22:34.880
<v Speaker 1>The computer was not cheap. It cost one thirty five

0:22:35.200 --> 0:22:37.440
<v Speaker 1>thousand dollars, and keep in mind this is the mid

0:22:37.520 --> 0:22:40.560
<v Speaker 1>nineteen eighties, so it would be significantly more than that

0:22:40.640 --> 0:22:44.199
<v Speaker 1>today if you adjust for inflation. And also keep in

0:22:44.200 --> 0:22:46.840
<v Speaker 1>mind that a hundred thirty five thousand dollars just gets

0:22:46.880 --> 0:22:51.000
<v Speaker 1>you the Pixar image computer. You still need that host computer,

0:22:51.080 --> 0:22:55.080
<v Speaker 1>which could cost another thirty five thousand dollars. So hundred

0:22:55.080 --> 0:22:59.400
<v Speaker 1>seventy thousand dollars just for this one method of image

0:22:59.600 --> 0:23:05.040
<v Speaker 1>computer geting, it's pretty pretty expensive. The list of customers

0:23:05.960 --> 0:23:10.879
<v Speaker 1>was small, but it included some very influential ones, and

0:23:10.960 --> 0:23:13.679
<v Speaker 1>in fact, the company envisioned, or rather the division at

0:23:13.720 --> 0:23:18.480
<v Speaker 1>this time within LucasArts or Lucasfilm, envisioned six different markets

0:23:18.480 --> 0:23:22.840
<v Speaker 1>for its image computer, and that included medical imaging, remote

0:23:22.840 --> 0:23:28.520
<v Speaker 1>sensing and mapping, seismic imaging, design and animation, graphic arts

0:23:28.560 --> 0:23:33.560
<v Speaker 1>and science, and scientific visualization. So that's kind of incredible

0:23:33.600 --> 0:23:35.760
<v Speaker 1>when you think about it, like this was a company

0:23:35.800 --> 0:23:41.159
<v Speaker 1>that eventually becomes known for creating computer animated films, but

0:23:41.400 --> 0:23:46.920
<v Speaker 1>early on they were trying to generate revenue through developing

0:23:47.040 --> 0:23:51.120
<v Speaker 1>hardware and selling it to a diverse group of clients,

0:23:51.160 --> 0:23:56.239
<v Speaker 1>not just other entertainment companies, but medical industries, you know,

0:23:56.359 --> 0:24:00.920
<v Speaker 1>and and scientific research centers. So it was kind of incredible.

0:24:02.240 --> 0:24:06.560
<v Speaker 1>One of the customers that was interested in this technology

0:24:06.880 --> 0:24:11.359
<v Speaker 1>was Disney that the Walt Disney Company and Walt Disney

0:24:11.400 --> 0:24:17.640
<v Speaker 1>Company approached the Computer Graphics division over at Lucasfilm and said, hey,

0:24:17.680 --> 0:24:21.119
<v Speaker 1>we have this idea, but we can't put it together.

0:24:21.200 --> 0:24:23.600
<v Speaker 1>We need someone else to design it for us, but

0:24:23.680 --> 0:24:29.320
<v Speaker 1>we want a computer animation production system or CAPS, And

0:24:29.359 --> 0:24:33.720
<v Speaker 1>this was their attempt to update the cell animation process.

0:24:34.480 --> 0:24:39.240
<v Speaker 1>It was to digitize the cell animation animation process. So

0:24:39.560 --> 0:24:41.880
<v Speaker 1>in other words, they still weren't going away from hand

0:24:41.960 --> 0:24:45.760
<v Speaker 1>drawn animation. They still wanted to do that, but they

0:24:45.760 --> 0:24:50.160
<v Speaker 1>wanted an updated method to process each of those cells

0:24:50.560 --> 0:24:55.240
<v Speaker 1>to make it more efficient and uh more effective. So

0:24:55.320 --> 0:24:59.639
<v Speaker 1>the process of creating the system CAPS spanned a couple

0:24:59.640 --> 0:25:03.440
<v Speaker 1>of years. By the time it was ready, the division,

0:25:03.800 --> 0:25:07.760
<v Speaker 1>this computer Graphics division was no longer part of Lucasfilm.

0:25:07.800 --> 0:25:10.720
<v Speaker 1>It actually would take so long for them to finish

0:25:10.720 --> 0:25:14.520
<v Speaker 1>the CAP system that it was when it was done

0:25:14.560 --> 0:25:20.879
<v Speaker 1>when Pixar became its own entity. Now, Smith continued to

0:25:21.080 --> 0:25:26.000
<v Speaker 1>work on other projects, including creating a new channel for pixels.

0:25:27.400 --> 0:25:30.720
<v Speaker 1>So by channel, I mean how do you describe a pixel?

0:25:30.960 --> 0:25:33.879
<v Speaker 1>You already had the color channels of red, green, and blue,

0:25:34.520 --> 0:25:38.320
<v Speaker 1>but Smith added an alpha channel, and the alpha channel

0:25:38.359 --> 0:25:41.920
<v Speaker 1>allowed you to tag pixels with extra data that could

0:25:41.960 --> 0:25:45.639
<v Speaker 1>be used for matting, for a compositing, for overlays, and

0:25:45.680 --> 0:25:49.280
<v Speaker 1>for anti aliasing. So you can think of it as

0:25:49.680 --> 0:25:53.600
<v Speaker 1>here's an extra way of being able to describe this pixel,

0:25:54.080 --> 0:25:58.080
<v Speaker 1>to get a specific effect beyond just what color is it?

0:25:58.640 --> 0:26:03.080
<v Speaker 1>That's kind of cool Now around, Alvie Smith was looking

0:26:03.080 --> 0:26:08.520
<v Speaker 1>into creating the first feature length computer animated film, and

0:26:08.560 --> 0:26:12.000
<v Speaker 1>he started actually having some serious conversations about it. It

0:26:12.080 --> 0:26:15.080
<v Speaker 1>was going to be a collaboration with a Japanese company,

0:26:15.160 --> 0:26:17.520
<v Speaker 1>and the movie they had decided to try and make

0:26:17.960 --> 0:26:21.919
<v Speaker 1>would be a story inspired by the famous Chinese novel

0:26:22.240 --> 0:26:27.000
<v Speaker 1>Journey to the West. But when Alvi Ray Smith sat

0:26:27.040 --> 0:26:29.760
<v Speaker 1>down to seriously look at how much would that cost?

0:26:29.840 --> 0:26:32.800
<v Speaker 1>What would the film's budget need to be, he realized

0:26:32.840 --> 0:26:35.919
<v Speaker 1>that the industry wasn't efficient enough to allow for a

0:26:35.960 --> 0:26:38.679
<v Speaker 1>realistic budget. It's just that it would be too expensive,

0:26:38.720 --> 0:26:41.800
<v Speaker 1>it would never get made, and he came to the

0:26:41.840 --> 0:26:46.159
<v Speaker 1>reluctant conclusion that they would continue to wait for Moore's

0:26:46.280 --> 0:26:50.240
<v Speaker 1>law to keep on being Moore's law and bring down

0:26:50.280 --> 0:26:55.480
<v Speaker 1>those costs. Keep in mind, Moore's law at its heart

0:26:55.680 --> 0:27:02.040
<v Speaker 1>really isn't about how quickly computer power increases. It's really

0:27:02.080 --> 0:27:07.680
<v Speaker 1>about how quickly computer power becomes more affordable. Uh. When

0:27:07.720 --> 0:27:10.720
<v Speaker 1>Gordon Moore made the observation, it was really from an

0:27:10.720 --> 0:27:15.080
<v Speaker 1>economic standpoint, not a technological capability standpoint. He said that

0:27:15.800 --> 0:27:20.639
<v Speaker 1>when the price of developing more powerful processors comes down,

0:27:21.040 --> 0:27:25.679
<v Speaker 1>then obviously people develop more powerful processors. And he's noticed

0:27:25.720 --> 0:27:29.639
<v Speaker 1>that that tends to happen every eighteen to twenty four months.

0:27:29.720 --> 0:27:32.600
<v Speaker 1>So it's interesting to think that More's laws really more

0:27:32.600 --> 0:27:37.000
<v Speaker 1>about economics than it is about how many discrete elements

0:27:37.000 --> 0:27:41.040
<v Speaker 1>you can cram onto a square inch of a silicon wafer.

0:27:41.800 --> 0:27:46.000
<v Speaker 1>But at any rate, UH Smith recognized there just was

0:27:46.040 --> 0:27:49.240
<v Speaker 1>not going to be a full length computer animated feature

0:27:49.280 --> 0:27:52.520
<v Speaker 1>film until the technology was caught up to make it,

0:27:53.040 --> 0:27:59.320
<v Speaker 1>you know, economically feasible. In February six, the Computer Graphics

0:27:59.320 --> 0:28:04.320
<v Speaker 1>Division was spun off from Lucasfilm. The technology the team

0:28:04.320 --> 0:28:07.840
<v Speaker 1>had developed had applications beyond the film industry, like we mentioned,

0:28:07.880 --> 0:28:11.959
<v Speaker 1>you know, was the medical field and seismic studies as

0:28:12.000 --> 0:28:16.560
<v Speaker 1>well as things like meteorology. All of them had different applications,

0:28:16.640 --> 0:28:21.639
<v Speaker 1>so the technology was valuable, but Lucas was ready to

0:28:21.680 --> 0:28:25.280
<v Speaker 1>get rid of it because while the division was accomplished,

0:28:25.320 --> 0:28:28.199
<v Speaker 1>it had been losing money for several years and it

0:28:28.280 --> 0:28:30.520
<v Speaker 1>was really expensive to make good computer graphics. But on

0:28:30.640 --> 0:28:34.560
<v Speaker 1>top of that, Lucas had other reasons that he didn't

0:28:34.640 --> 0:28:39.040
<v Speaker 1>want to have this financial drain hitting him. For one thing,

0:28:39.040 --> 0:28:41.480
<v Speaker 1>Return of the Jedi had come out in nineteen eight three.

0:28:42.320 --> 0:28:45.320
<v Speaker 1>Now we're talking about nineteen eight six, three years later.

0:28:46.400 --> 0:28:49.720
<v Speaker 1>Star Wars merchandise sales were starting to slack off pretty

0:28:49.720 --> 0:28:55.640
<v Speaker 1>big time. By so the huge checks that had been

0:28:55.720 --> 0:28:59.560
<v Speaker 1>coming in we're starting to dry up at this point.

0:28:59.680 --> 0:29:03.800
<v Speaker 1>On up of that, Lucas had had a very expensive

0:29:03.920 --> 0:29:09.080
<v Speaker 1>divorce in nine three, and he was having lots of issues,

0:29:09.880 --> 0:29:13.840
<v Speaker 1>uh surrounding that, which is an entirely different episode that

0:29:13.920 --> 0:29:16.479
<v Speaker 1>doesn't involve technology, So I don't know who will ever

0:29:16.560 --> 0:29:19.600
<v Speaker 1>cover it, but it is a fascinating story. Oh and

0:29:19.760 --> 0:29:23.800
<v Speaker 1>and Lucas also had one other albatross around his neck.

0:29:24.160 --> 0:29:28.360
<v Speaker 1>He made a little movie called Howard the Duck, and

0:29:28.360 --> 0:29:31.080
<v Speaker 1>it didn't perform quite as well. As he had hoped.

0:29:32.080 --> 0:29:35.320
<v Speaker 1>You remember I mentioned that if you haven't seen young

0:29:35.320 --> 0:29:39.320
<v Speaker 1>Shelock Holmes, it's worth seeing. The same is not true

0:29:39.360 --> 0:29:41.680
<v Speaker 1>for Howard the Duck, although if you've got a bunch

0:29:41.720 --> 0:29:43.320
<v Speaker 1>of friends over and you just want to make fun

0:29:43.320 --> 0:29:47.880
<v Speaker 1>of a movie, it's a pretty decent candidate. So Lucas

0:29:47.920 --> 0:29:53.040
<v Speaker 1>wanted to dump this computer graphics division, and cap'n mill

0:29:53.360 --> 0:29:56.360
<v Speaker 1>and Smith knew about this. They knew that this was coming,

0:29:56.360 --> 0:29:58.640
<v Speaker 1>They saw the writing on the wall, and so for

0:29:58.800 --> 0:30:02.960
<v Speaker 1>about a year before for this happened, they began to

0:30:03.080 --> 0:30:06.800
<v Speaker 1>talk to potential investors who might be able to give

0:30:06.840 --> 0:30:12.160
<v Speaker 1>some capital to the spun off company. And uh they

0:30:12.280 --> 0:30:15.880
<v Speaker 1>ended up courting a certain Steve Jobs as a potential

0:30:15.920 --> 0:30:18.760
<v Speaker 1>backer for that new company. And it had happened for

0:30:18.800 --> 0:30:22.640
<v Speaker 1>about a year and Captain Bill Smith became co founders

0:30:22.760 --> 0:30:25.959
<v Speaker 1>of this new company, which they now named Pixar. So

0:30:26.000 --> 0:30:28.160
<v Speaker 1>they took the name from the computer they had developed,

0:30:28.720 --> 0:30:30.840
<v Speaker 1>which wasn't an easy decision, by the way, there were

0:30:30.840 --> 0:30:34.160
<v Speaker 1>a lot of internal disagreements within Pixar about what to

0:30:34.240 --> 0:30:37.960
<v Speaker 1>call the new company. Uh, the temporary name on the

0:30:38.040 --> 0:30:42.000
<v Speaker 1>documents at around that time was actually g f X,

0:30:42.400 --> 0:30:44.800
<v Speaker 1>so I'm glad that they dropped that and went with Pixar.

0:30:45.560 --> 0:30:49.400
<v Speaker 1>Steve Jobs provided capital for the company. He signed a

0:30:49.480 --> 0:30:54.080
<v Speaker 1>five million dollar check specifically to Smith and to Captain Mill,

0:30:54.160 --> 0:30:57.080
<v Speaker 1>who then signed it over to Lucas. Now that five

0:30:57.080 --> 0:31:04.040
<v Speaker 1>million dollars was to essentially pay Lucas for the the company.

0:31:04.080 --> 0:31:06.720
<v Speaker 1>He gave the company another five million dollars to act

0:31:06.760 --> 0:31:11.120
<v Speaker 1>as starting capital for Pixar itself. And like I said,

0:31:11.200 --> 0:31:14.480
<v Speaker 1>Jobs wasn't the only person that they talked to about

0:31:14.520 --> 0:31:18.960
<v Speaker 1>the possibility of investing in this new company. Another person

0:31:19.320 --> 0:31:23.160
<v Speaker 1>who almost funded Pixar. This story would be different if

0:31:23.200 --> 0:31:26.840
<v Speaker 1>this had come to pass. The person who almost funded

0:31:26.880 --> 0:31:30.760
<v Speaker 1>Pixar was Ross Pero. And guys, if you're old enough

0:31:30.760 --> 0:31:34.520
<v Speaker 1>to remember, you know Ross Pero was an entrepreneur and

0:31:34.720 --> 0:31:43.320
<v Speaker 1>a former presidential candidate, independent candidate UM and certain character too. Man.

0:31:43.400 --> 0:31:45.440
<v Speaker 1>I mean Saturday Night Live had a lot of fun

0:31:45.640 --> 0:31:50.120
<v Speaker 1>imitating Ross Pero for a few months. Anyway, Ross Perrow

0:31:50.400 --> 0:31:53.600
<v Speaker 1>almost was the one to fund Pixar, but that deal

0:31:53.680 --> 0:31:57.520
<v Speaker 1>fell through at the last minute and Steve Jobs stepped in. Meanwhile,

0:31:57.520 --> 0:32:00.720
<v Speaker 1>Steve Jobs himself was going through a bit of a transition.

0:32:01.240 --> 0:32:04.120
<v Speaker 1>He had co founded Apple computers in the seventies. But

0:32:04.840 --> 0:32:08.600
<v Speaker 1>by this time Apple had more or less forced him

0:32:08.600 --> 0:32:12.240
<v Speaker 1>out of the company. The board had made his life

0:32:12.320 --> 0:32:17.440
<v Speaker 1>incredibly difficult. They kind of removed all of his responsibilities,

0:32:17.840 --> 0:32:19.720
<v Speaker 1>so he didn't have anything to do, and they kind

0:32:19.720 --> 0:32:21.600
<v Speaker 1>of sent him off off to the side, so he

0:32:21.680 --> 0:32:24.560
<v Speaker 1>was more or less forgotten. So he just kind of

0:32:24.640 --> 0:32:28.640
<v Speaker 1>left and they paid for it. That company did not

0:32:28.880 --> 0:32:31.720
<v Speaker 1>do so well without Steve Jobs. In fact, Apple began

0:32:31.800 --> 0:32:34.560
<v Speaker 1>to lose focus. At one point the company was in

0:32:34.680 --> 0:32:38.760
<v Speaker 1>danger of completely going bankrupt. And only then was really

0:32:39.160 --> 0:32:41.600
<v Speaker 1>Steve Jobs asked to come back and try and work

0:32:42.160 --> 0:32:46.200
<v Speaker 1>on fixing that. And he did come back and eventually

0:32:46.240 --> 0:32:49.240
<v Speaker 1>was made CEO of Apple and turned everything around. But

0:32:49.320 --> 0:32:52.600
<v Speaker 1>that's another story. In fact, we've covered that on Tech Stuff.

0:32:53.120 --> 0:32:56.320
<v Speaker 1>We've talked about the story of Steve Jobs and his

0:32:56.520 --> 0:33:01.160
<v Speaker 1>exodus from Apple, his his exile, and then his triumphant

0:33:01.160 --> 0:33:04.240
<v Speaker 1>returned later on. Now you might have heard that Steve

0:33:04.320 --> 0:33:06.920
<v Speaker 1>Jobs has been referred to as a founder or the

0:33:07.040 --> 0:33:10.280
<v Speaker 1>founder of Pixar, or the owner of Pixar, and technically

0:33:10.400 --> 0:33:13.680
<v Speaker 1>neither of those were true at the time that Pixar

0:33:14.160 --> 0:33:18.400
<v Speaker 1>was founded. Now he had a majority stake in the company.

0:33:18.480 --> 0:33:21.560
<v Speaker 1>He had seventy ownership of the company and the employees

0:33:21.600 --> 0:33:25.000
<v Speaker 1>had the other thirty percent. But it was Smith and

0:33:25.080 --> 0:33:28.600
<v Speaker 1>cat Moll who actually founded the company and ran the operations.

0:33:28.600 --> 0:33:31.880
<v Speaker 1>They were the the president or well, Catmill was the

0:33:31.880 --> 0:33:34.960
<v Speaker 1>president and Smith was the vice president of the company.

0:33:35.240 --> 0:33:38.920
<v Speaker 1>They managed the company. So what Steve Jobs did was

0:33:39.200 --> 0:33:42.280
<v Speaker 1>provide that starting capital. And he also was a master

0:33:43.000 --> 0:33:47.240
<v Speaker 1>marketing genius type. We all know this if you've ever

0:33:47.280 --> 0:33:52.000
<v Speaker 1>seen any Steve Jobs presentation. The guy knew how to

0:33:52.080 --> 0:33:56.440
<v Speaker 1>sell like he was really good at expressing interesting ideas

0:33:56.440 --> 0:33:59.720
<v Speaker 1>and getting you excited about them. So what he started

0:33:59.760 --> 0:34:04.440
<v Speaker 1>to do with Pixar is marketed as a computer hardware company,

0:34:04.480 --> 0:34:07.760
<v Speaker 1>like the makers of the Pixar Image computer, and that

0:34:07.840 --> 0:34:10.920
<v Speaker 1>became a major product under his watch, and Pixar sold

0:34:10.960 --> 0:34:15.839
<v Speaker 1>several to various entities, including the Walt Disney Company. Now

0:34:15.880 --> 0:34:18.640
<v Speaker 1>Steve Jobs was technically providing money to Pixar to buy

0:34:18.719 --> 0:34:21.680
<v Speaker 1>the technology rights to the systems that they built that

0:34:21.760 --> 0:34:24.680
<v Speaker 1>picks our image computer and other technologies that they built

0:34:24.719 --> 0:34:27.640
<v Speaker 1>while they were at Lucasfilm. That was where that first

0:34:27.640 --> 0:34:32.800
<v Speaker 1>five million dollars went. And uh, like I said, they

0:34:32.880 --> 0:34:35.799
<v Speaker 1>he had seventy of the ownership and the employees had

0:34:35.800 --> 0:34:40.880
<v Speaker 1>thirty ed. Catmill and Alvie Smith owned the majority of

0:34:40.920 --> 0:34:44.440
<v Speaker 1>that thirty percent, and that's how they ended up also

0:34:44.520 --> 0:34:48.840
<v Speaker 1>becoming the managers, or rather they were also the managers

0:34:49.040 --> 0:34:53.560
<v Speaker 1>for Pixar, the president and vice president respectively. And they

0:34:53.600 --> 0:34:58.719
<v Speaker 1>weren't really as keen on the idea of being a

0:34:58.719 --> 0:35:02.319
<v Speaker 1>hardware company. They lies that there was a necessity for

0:35:02.440 --> 0:35:05.800
<v Speaker 1>it in order for them to remain afloat while waiting

0:35:05.840 --> 0:35:07.880
<v Speaker 1>for Moore's Law to kick in so that they can

0:35:07.920 --> 0:35:10.080
<v Speaker 1>actually start doing what they wanted to do in the

0:35:10.080 --> 0:35:15.320
<v Speaker 1>first place, which was produced computer animation in an economical way.

0:35:16.000 --> 0:35:20.520
<v Speaker 1>And when Pixar formed, Catmill and Smith brought along around

0:35:20.640 --> 0:35:24.920
<v Speaker 1>thirty eight employees of the computer graphics division with them

0:35:24.960 --> 0:35:29.640
<v Speaker 1>from Pixar. That included John Lasseter, so Lasted was one

0:35:29.760 --> 0:35:37.120
<v Speaker 1>of forty Lucasfilm employees who became Pixar employees, and Lasted

0:35:37.360 --> 0:35:40.319
<v Speaker 1>also really wanted to push computer animation, just as he

0:35:40.400 --> 0:35:43.600
<v Speaker 1>was still doing a Disney before they fired him. He

0:35:43.800 --> 0:35:47.480
<v Speaker 1>really wanted computer animation to become a thing, and he

0:35:47.600 --> 0:35:50.760
<v Speaker 1>got the freedom to work on a few projects. Now,

0:35:51.239 --> 0:35:56.440
<v Speaker 1>it wasn't that Steve Jobs was interested in having this

0:35:56.520 --> 0:36:01.440
<v Speaker 1>company produced computer animated shorts or films. That wasn't the case.

0:36:02.040 --> 0:36:05.440
<v Speaker 1>Lasseter was able to make the argument, Hey, we have

0:36:05.600 --> 0:36:10.480
<v Speaker 1>this equipment, this Pisar image computer, and you need to

0:36:10.480 --> 0:36:12.879
<v Speaker 1>be able to sell it to people. So you need

0:36:12.920 --> 0:36:16.400
<v Speaker 1>to show them some interesting demonstrations of what the computer

0:36:16.600 --> 0:36:20.400
<v Speaker 1>is capable of doing. How about we shoot some computer

0:36:20.480 --> 0:36:24.360
<v Speaker 1>animated shorts and that will act as almost like a

0:36:24.400 --> 0:36:28.520
<v Speaker 1>sales pitch, a demo of the technology itself. And he

0:36:28.600 --> 0:36:31.080
<v Speaker 1>got the go ahead. So Laster kind of found a

0:36:31.120 --> 0:36:34.279
<v Speaker 1>work around in order to get to do what he

0:36:34.320 --> 0:36:39.120
<v Speaker 1>wanted to do, which was to make computer animated films. Uh,

0:36:39.160 --> 0:36:42.040
<v Speaker 1>but these weren't intended at least not originally to reach

0:36:42.040 --> 0:36:44.440
<v Speaker 1>a wider audience. It was really meant to pitch to

0:36:44.640 --> 0:36:50.399
<v Speaker 1>potential customers. But that did change. So in a little

0:36:50.400 --> 0:36:54.640
<v Speaker 1>bit later on, after it spun off and started It's

0:36:54.880 --> 0:37:00.400
<v Speaker 1>It's shaky first Steps, Pixar premiered the film Luxo Junior

0:37:00.840 --> 0:37:06.560
<v Speaker 1>at Siggraph. Now that's the short that introduces the famous

0:37:06.840 --> 0:37:11.760
<v Speaker 1>Luxo desk lamp. That little lamp that bounces into frame

0:37:12.120 --> 0:37:14.759
<v Speaker 1>with the Pixar logo, jumps up and down, on the

0:37:14.800 --> 0:37:19.799
<v Speaker 1>ball and then becomes the eye for Pixar. Uh, this

0:37:19.880 --> 0:37:23.840
<v Speaker 1>is where that that character comes from. And the short

0:37:23.880 --> 0:37:27.720
<v Speaker 1>received an Academy Award nomination for Best Animated Short Film,

0:37:27.880 --> 0:37:31.480
<v Speaker 1>so people took notice of it. The award actually ended

0:37:31.560 --> 0:37:34.800
<v Speaker 1>up going to a different film called a Greek Tragedy.

0:37:34.840 --> 0:37:39.560
<v Speaker 1>But it's okay because Pixar would end up getting a

0:37:39.719 --> 0:37:44.480
<v Speaker 1>lot of Academy Awards over its history, and I'll mention

0:37:44.560 --> 0:37:47.080
<v Speaker 1>quite a few of them in both this one and

0:37:47.200 --> 0:37:50.520
<v Speaker 1>more importantly in the second episode about the Pixar story.

0:37:52.320 --> 0:37:56.600
<v Speaker 1>So by getting that notoriety of being a nominative for

0:37:56.680 --> 0:37:59.760
<v Speaker 1>an Academy Award, it helped the company lands some commercial

0:37:59.800 --> 0:38:02.759
<v Speaker 1>get pigs and design animation for other studios, so it

0:38:02.840 --> 0:38:06.680
<v Speaker 1>kept business going, although Pixar as a company was still

0:38:06.800 --> 0:38:11.360
<v Speaker 1>losing money, and when it would lose money, Steve Jobs

0:38:11.360 --> 0:38:14.000
<v Speaker 1>would invest a little more money to keep it going

0:38:14.440 --> 0:38:16.920
<v Speaker 1>in the hopes that it would eventually pay off big time.

0:38:17.600 --> 0:38:20.680
<v Speaker 1>Um more on that in just a minute. So in

0:38:20.760 --> 0:38:25.680
<v Speaker 1>nineteen eight seven, Pixar debuts a short film titled Red's

0:38:26.080 --> 0:38:30.520
<v Speaker 1>Dream r e. D Red's Dream, also directed by John Laster,

0:38:31.200 --> 0:38:38.239
<v Speaker 1>and they premiered that at the seven cigagraph in they

0:38:38.280 --> 0:38:41.160
<v Speaker 1>have another short film come out. This one is called

0:38:41.360 --> 0:38:45.239
<v Speaker 1>Tin Toy t I n Tin Toy, and it won

0:38:45.360 --> 0:38:50.600
<v Speaker 1>an Academy Award for Best Best Animated Short. That exposure

0:38:50.640 --> 0:38:53.760
<v Speaker 1>helped the company a lot and led to the eventual

0:38:53.800 --> 0:38:58.080
<v Speaker 1>partnership with the Walt Disney Company. It got Disney's attention

0:38:58.800 --> 0:39:03.120
<v Speaker 1>and eventually would lead to discussions between the two companies now.

0:39:03.200 --> 0:39:07.160
<v Speaker 1>That same year, Night Pixar finished development on an animation

0:39:07.200 --> 0:39:10.719
<v Speaker 1>system called mens M E n V, which stands for

0:39:10.960 --> 0:39:15.080
<v Speaker 1>Modeling Environment. Um. I'll go into more detail on some

0:39:15.160 --> 0:39:20.239
<v Speaker 1>of the technologies they developed in our second episode. In nine,

0:39:20.360 --> 0:39:23.200
<v Speaker 1>Pixar completed work on a new short called knick Knack,

0:39:24.160 --> 0:39:27.560
<v Speaker 1>one of my favorites. It features a very determined plastic

0:39:27.600 --> 0:39:30.640
<v Speaker 1>snowman inside a snow globe and he's trying so hard

0:39:31.200 --> 0:39:36.320
<v Speaker 1>to get to a Hawaiian themed like a tropical themed

0:39:37.000 --> 0:39:43.840
<v Speaker 1>setting including a a a lovely young lady toy. So

0:39:43.880 --> 0:39:45.839
<v Speaker 1>you've got the snowman who gets a crush on this

0:39:46.040 --> 0:39:49.720
<v Speaker 1>on this whole you know, sort of tropical uh toy,

0:39:50.120 --> 0:39:52.879
<v Speaker 1>and is trying really hard to break out of his

0:39:52.920 --> 0:39:56.000
<v Speaker 1>snow globe in order to get over to there. That's

0:39:56.000 --> 0:40:00.480
<v Speaker 1>an adorable little short pixel. Pixar also started work on

0:40:00.560 --> 0:40:05.480
<v Speaker 1>some commercials at that time. My favorite commercial that pixarre,

0:40:05.920 --> 0:40:08.799
<v Speaker 1>or actually it's really it was an ad campaign that

0:40:08.840 --> 0:40:11.239
<v Speaker 1>Pixar worked on, because it wasn't just a single commercial

0:40:12.280 --> 0:40:16.200
<v Speaker 1>came out in the early nineties around that was an

0:40:16.239 --> 0:40:20.799
<v Speaker 1>ad campaign for a cool mint, Listerine. So if you've

0:40:20.800 --> 0:40:23.400
<v Speaker 1>ever seen those commercials, those are the ones where you

0:40:23.440 --> 0:40:27.480
<v Speaker 1>see a little bottle of listerine swinging through the jungle

0:40:28.200 --> 0:40:32.160
<v Speaker 1>and Baltimore's Tarzan Boy is playing in the background, which

0:40:32.239 --> 0:40:38.200
<v Speaker 1>is an awesome poppy song. So I remember those distinctly

0:40:38.239 --> 0:40:40.480
<v Speaker 1>because I remember seeing those commercials come on and they

0:40:40.520 --> 0:40:43.960
<v Speaker 1>actually affected me, Like I thought, well, it's a neat commercial.

0:40:44.000 --> 0:40:46.480
<v Speaker 1>Most of the time, I ignore them, but I like those.

0:40:47.360 --> 0:40:49.480
<v Speaker 1>So pis are just kind of had this ability to

0:40:49.760 --> 0:40:55.520
<v Speaker 1>inject personality into objects that otherwise would be inanimate, and uh,

0:40:55.560 --> 0:40:57.759
<v Speaker 1>it was something that would serve them very well as

0:40:57.760 --> 0:41:02.120
<v Speaker 1>they moved forward into the feature films later on. Getting

0:41:02.120 --> 0:41:05.840
<v Speaker 1>back to the nineteen eighties, in nineteen eighty nine, Pete

0:41:05.920 --> 0:41:10.439
<v Speaker 1>Doctor and Andrew Stanton both joined Pixar, and they both

0:41:10.480 --> 0:41:12.920
<v Speaker 1>become very important later on. Both of them end up

0:41:12.960 --> 0:41:17.319
<v Speaker 1>writing and directing films for Pixar. According to the book

0:41:17.480 --> 0:41:21.919
<v Speaker 1>To Infinity and Beyond, by this time or around this time,

0:41:21.960 --> 0:41:26.680
<v Speaker 1>Steve Jobs had invested more than fifty million dollars into

0:41:26.719 --> 0:41:29.319
<v Speaker 1>Pixar over the years, mostly as an attempt to just

0:41:29.440 --> 0:41:33.280
<v Speaker 1>keep the business going. Sales of the Pixar Image Computer

0:41:33.400 --> 0:41:37.000
<v Speaker 1>had really dropped off by this point, the computer, the company,

0:41:37.160 --> 0:41:41.040
<v Speaker 1>rather it was losing money, so Jobs ended up doing

0:41:41.080 --> 0:41:43.560
<v Speaker 1>a round of downsizing, in other words, firing a lot

0:41:43.560 --> 0:41:46.640
<v Speaker 1>of employees, and Jobs was also in the middle of

0:41:46.640 --> 0:41:51.959
<v Speaker 1>dealing with another troubled venture, his company, Next Incorporated, which

0:41:52.000 --> 0:41:56.640
<v Speaker 1>produced the Next Computer, which is incredibly expensive but pretty

0:41:56.640 --> 0:42:00.359
<v Speaker 1>impressive machine. The machine itself failed to make a large

0:42:00.360 --> 0:42:02.759
<v Speaker 1>impact in the market, but it was the thing that

0:42:02.840 --> 0:42:06.359
<v Speaker 1>convinced Apple's board to bring Steve Jobs back a little

0:42:06.360 --> 0:42:10.640
<v Speaker 1>bit later. So by nine Steve Jobs decided he wanted

0:42:10.680 --> 0:42:14.080
<v Speaker 1>to sell off the hardware division of Pixar to refocus

0:42:14.120 --> 0:42:18.080
<v Speaker 1>Pixar into an animation studio and no longer be a

0:42:18.120 --> 0:42:23.800
<v Speaker 1>company that's developing hardware for other industries. So he sold

0:42:24.000 --> 0:42:27.080
<v Speaker 1>that hardware division for two million dollars to a company

0:42:27.080 --> 0:42:31.480
<v Speaker 1>called Vicom Systems. Didn't do so well, for Vicom Systems.

0:42:31.520 --> 0:42:36.520
<v Speaker 1>They filed for Chapter eleven bankruptcy the following year. In ninete,

0:42:38.160 --> 0:42:43.440
<v Speaker 1>Steve Jobs fired half of Pixar's employees. The company was

0:42:43.440 --> 0:42:48.480
<v Speaker 1>still losing money in he demanded all employees stock shares

0:42:48.480 --> 0:42:52.600
<v Speaker 1>of the company, so he essentially bought the employees shares.

0:42:52.640 --> 0:42:54.719
<v Speaker 1>In fact, he kept doing that throughout the years that

0:42:54.800 --> 0:42:58.560
<v Speaker 1>fifty million he invested in the company. Uh, most of

0:42:58.560 --> 0:43:02.680
<v Speaker 1>the time that ended up him being him purchasing employee

0:43:02.719 --> 0:43:06.239
<v Speaker 1>stock share, So little by little he was increasing his

0:43:06.360 --> 0:43:10.440
<v Speaker 1>ownership of Pixar. But it wasn't necessarily because he thought

0:43:10.480 --> 0:43:13.240
<v Speaker 1>it was going to be a huge hit. It was because, uh,

0:43:13.239 --> 0:43:16.080
<v Speaker 1>he had to keep investing money for it to stay around,

0:43:16.320 --> 0:43:20.399
<v Speaker 1>and he wanted to have that that investment payoff. If

0:43:20.480 --> 0:43:23.200
<v Speaker 1>he let the company just die, he would lose all

0:43:23.200 --> 0:43:26.359
<v Speaker 1>that money, he would not have recaptured it at all.

0:43:28.400 --> 0:43:32.440
<v Speaker 1>So at one point he technically shut down Pixar like

0:43:32.520 --> 0:43:36.920
<v Speaker 1>Pixar was done, but he formed a new company called Pixar,

0:43:37.400 --> 0:43:40.400
<v Speaker 1>so really it was shut down on paper only it

0:43:40.440 --> 0:43:43.520
<v Speaker 1>wasn't really shut down. And he hired on all the

0:43:43.520 --> 0:43:47.120
<v Speaker 1>people that he had not fired in that round of downsizing,

0:43:47.960 --> 0:43:51.280
<v Speaker 1>and he had full ownership of the company. The employees

0:43:51.320 --> 0:43:54.680
<v Speaker 1>did not get shares in the company. That would end

0:43:54.760 --> 0:43:58.640
<v Speaker 1>up benefiting Steve Jobs big time in just a few years.

0:44:00.440 --> 0:44:04.319
<v Speaker 1>One of the employees who left Pixar in was its

0:44:04.360 --> 0:44:09.440
<v Speaker 1>co founder alv Ray Smith, so he had been there

0:44:09.480 --> 0:44:12.120
<v Speaker 1>from the very beginning. His name was on the founding

0:44:12.200 --> 0:44:16.400
<v Speaker 1>documents along with Ed Catnill. But this was his time

0:44:16.440 --> 0:44:19.880
<v Speaker 1>to leave, so he departed Pixar and went on to

0:44:20.000 --> 0:44:24.200
<v Speaker 1>co found a company called Altamira Software Corporation, which was

0:44:24.280 --> 0:44:28.200
<v Speaker 1>later acquired by Microsoft. Then he worked for Microsoft for

0:44:28.239 --> 0:44:32.319
<v Speaker 1>a while until he retired in nine so he kind

0:44:32.320 --> 0:44:35.520
<v Speaker 1>of departs our story at this point. It was also

0:44:35.640 --> 0:44:39.839
<v Speaker 1>right around this time that Pixar got a message from

0:44:39.880 --> 0:44:45.640
<v Speaker 1>a little company called Disney, and they decided that Disney

0:44:45.719 --> 0:44:50.040
<v Speaker 1>would fund Pixar in making the first feature length computer

0:44:50.080 --> 0:44:56.640
<v Speaker 1>animated film. By those those conversations had developed a little further,

0:44:56.760 --> 0:44:59.680
<v Speaker 1>Pixar actually agreed to go into a partnership with Disney

0:44:59.719 --> 0:45:03.880
<v Speaker 1>and minute to a three picture deal three movies for

0:45:04.000 --> 0:45:08.719
<v Speaker 1>twenty one million dollars. So the three movies essentially each

0:45:08.760 --> 0:45:11.080
<v Speaker 1>had a budget of seven million if you just divide

0:45:11.080 --> 0:45:14.440
<v Speaker 1>it up evenly. The first movie that was to be

0:45:14.480 --> 0:45:18.000
<v Speaker 1>produced under that deal. Is the movie that became Toy Story.

0:45:19.160 --> 0:45:23.560
<v Speaker 1>Now that came out in Steve Jobs had still been

0:45:23.600 --> 0:45:26.880
<v Speaker 1>shopping the company around in those last couple of years,

0:45:26.920 --> 0:45:29.440
<v Speaker 1>kind of seeing if anyone wanted to buy it. But

0:45:29.560 --> 0:45:32.279
<v Speaker 1>he wasn't ready to just give up on it. He

0:45:32.320 --> 0:45:35.120
<v Speaker 1>wanted to recapture the money he had invested in the

0:45:35.840 --> 0:45:38.880
<v Speaker 1>in the company that fifty million dollars, which is a

0:45:39.000 --> 0:45:41.839
<v Speaker 1>little tricky to do, you know, if people don't think

0:45:41.880 --> 0:45:44.719
<v Speaker 1>that the company is worth that much. And he almost

0:45:44.719 --> 0:45:47.200
<v Speaker 1>sold it a couple of times. He almost sold it

0:45:47.239 --> 0:45:51.440
<v Speaker 1>to Microsoft at one point, but instead he held onto

0:45:51.480 --> 0:45:53.839
<v Speaker 1>it and he wanted to see how Toy Story would

0:45:53.880 --> 0:45:59.040
<v Speaker 1>do at the box office. Uh. They had screened Toy

0:45:59.160 --> 0:46:02.640
<v Speaker 1>Story to critics it had not come out in theaters yet,

0:46:03.120 --> 0:46:09.280
<v Speaker 1>and the early response was overwhelmingly positive. It was looking

0:46:09.440 --> 0:46:13.160
<v Speaker 1>pretty good. So right around that time, Steve Jobs named

0:46:13.239 --> 0:46:18.600
<v Speaker 1>himself Pixar CEO. According to several sources, this was mostly

0:46:18.640 --> 0:46:21.800
<v Speaker 1>done out of necessity. The idea was put a recognizable

0:46:21.920 --> 0:46:25.480
<v Speaker 1>name as CEO of the company. Steve Jobs was someone

0:46:25.520 --> 0:46:28.880
<v Speaker 1>that people they knew who he was, so it's almost

0:46:28.880 --> 0:46:31.800
<v Speaker 1>like having a celebrity as the head of your company

0:46:31.920 --> 0:46:36.799
<v Speaker 1>to get that recognition out there. Technically, Cat Moll was

0:46:36.840 --> 0:46:40.759
<v Speaker 1>really still the one calling the shots for Pixar, but

0:46:41.000 --> 0:46:45.840
<v Speaker 1>the question was would Steve Jobs hold onto the company

0:46:46.040 --> 0:46:50.880
<v Speaker 1>or not. It all would depend on the success of

0:46:51.000 --> 0:46:57.400
<v Speaker 1>Toy Story. And here's where we end part one a cliffhanger.

0:46:57.800 --> 0:47:01.960
<v Speaker 1>Will Toy Story be a hit? This is the problem

0:47:02.000 --> 0:47:05.880
<v Speaker 1>with making a cliffhanger for a show that's about a

0:47:06.120 --> 0:47:08.920
<v Speaker 1>stuff that's already happened. You guys already know the answer

0:47:08.920 --> 0:47:12.319
<v Speaker 1>to that question, but play along with me. Join me

0:47:12.400 --> 0:47:16.840
<v Speaker 1>for the next episode where I really focus on Pixar

0:47:16.960 --> 0:47:22.040
<v Speaker 1>as it becomes a power player in computer animation and

0:47:22.239 --> 0:47:27.600
<v Speaker 1>feature films. UH, in pushing technology forward an innovation. There's

0:47:27.640 --> 0:47:32.480
<v Speaker 1>some great stories in there, including UH stories that transform

0:47:32.560 --> 0:47:37.080
<v Speaker 1>not just Pixar, but the Walt Disney company itself. These

0:47:37.080 --> 0:47:40.160
<v Speaker 1>are big deals. I mean, we're talking about billions of

0:47:40.320 --> 0:47:45.480
<v Speaker 1>dollars from a financial standpoint, millions of people entertained from

0:47:45.520 --> 0:47:50.480
<v Speaker 1>another perspective. So UH, tune in next week to hear

0:47:50.560 --> 0:47:54.080
<v Speaker 1>part two. And if you guys have any suggestions for

0:47:54.280 --> 0:47:58.520
<v Speaker 1>future episodes of Text Stuff, maybe there's a topic you've

0:47:58.520 --> 0:48:00.719
<v Speaker 1>always wanted to hear. More about Maybe you've got a

0:48:00.760 --> 0:48:04.719
<v Speaker 1>specific technology you would like me to explain, or there's

0:48:04.800 --> 0:48:07.799
<v Speaker 1>someone you would like me to interview, or if you

0:48:08.080 --> 0:48:10.400
<v Speaker 1>have an idea of someone that should be a perfect

0:48:10.480 --> 0:48:14.279
<v Speaker 1>guest host in the future, let me know. Send me

0:48:14.320 --> 0:48:18.280
<v Speaker 1>an email. The address is tech stuff at how stuff

0:48:18.280 --> 0:48:21.719
<v Speaker 1>works dot com, or drop me a line on Facebook

0:48:21.760 --> 0:48:24.279
<v Speaker 1>for Twitter, the handle of both of those is tech

0:48:24.360 --> 0:48:29.359
<v Speaker 1>stuff hs W, and I'll talk to you again, really sick.

0:48:34.320 --> 0:48:37.319
<v Speaker 1>For more on this and thousands of other topics, stuff

0:48:37.360 --> 0:48:47.840
<v Speaker 1>works dot com