WEBVTT - Episode 6: Twitch 0:00:09.720 --> 0:00:13.280 Welcome back to netificent. I am Danny Fernandez, and across 0:00:13.320 --> 0:00:16.640 from me is yeah, I thought you were about to 0:00:16.640 --> 0:00:21.239 take let it rip? Who else was I going to interge? 0:00:22.600 --> 0:00:25.880 You know, today we are covering something that is very 0:00:26.000 --> 0:00:33.680 near and dear to our hearts, Twitch twitching. Yeah, I 0:00:33.720 --> 0:00:35.559 had something else I was going to say about it, 0:00:35.600 --> 0:00:38.080 but sure, you know what actually if he because you 0:00:38.120 --> 0:00:42.520 are Twitch partnered, I feel like you guys can't see, 0:00:42.560 --> 0:00:46.840 but he's blushing. Um yeah, so Twitch, we have both 0:00:46.920 --> 0:00:49.880 worked at Twitch channels and if you don't know what 0:00:49.960 --> 0:00:52.720 that is, we're going to get into that. But um, 0:00:52.760 --> 0:00:56.120 I would say overall, my experience with Twitch has been 0:00:56.120 --> 0:00:59.240 extremely positive and I feel really lucky. I've been in 0:00:59.280 --> 0:01:03.120 a lot of different fandoms and nerd ums and nerd 0:01:03.560 --> 0:01:06.480 channels and sides of the internet, and Twitch is always 0:01:06.480 --> 0:01:11.440 my favorite. Yeah. I feel like Twitch and their communities 0:01:11.560 --> 0:01:15.840 are what a lot of people hope YouTube could be, 0:01:15.840 --> 0:01:20.160 because I feel like Twitch you really get in what 0:01:20.280 --> 0:01:23.080 you put out and you can foster some great communities 0:01:23.520 --> 0:01:27.960 that are filled with positive people with great input who 0:01:28.600 --> 0:01:31.640 doll out if there is any criticism, trying to find 0:01:31.680 --> 0:01:34.160 a good way to do it. They aren't just there 0:01:34.160 --> 0:01:39.240 to really be horrible people, whereas I feel like YouTube 0:01:39.240 --> 0:01:42.760 comments are have the playground, you know, they jump the 0:01:42.760 --> 0:01:45.520 shark and it really is where people go to play 0:01:45.520 --> 0:01:48.160 and be the worst people. And I feel like it's 0:01:48.240 --> 0:01:52.840 also because of Twitches. And we'll get to this later, 0:01:52.880 --> 0:01:56.120 but Twitch has a great mod system where you can 0:01:56.280 --> 0:02:01.440 adorn people as moderators to just instantly and horrible people 0:02:01.680 --> 0:02:03.720 in the blink of an eye. Yeah. In fact, when 0:02:03.720 --> 0:02:05.400 we would do a lot of our Twitch streams at 0:02:05.400 --> 0:02:07.480 some of the channels that we've been at, um, I 0:02:07.480 --> 0:02:09.280 wouldn't even get to see the comments. It would just 0:02:09.280 --> 0:02:11.560 say comment deleted before it even came up to me 0:02:11.600 --> 0:02:14.239 the host, which is so nice because when I'm doing that, 0:02:14.240 --> 0:02:16.400 are hosting a live event, the last thing I want 0:02:16.440 --> 0:02:18.919 to see is something that I'm not allowed to say 0:02:19.000 --> 0:02:23.040 right now because we're not an explicit podcast because of 0:02:23.040 --> 0:02:26.880 our our personal sensoring. But um, I loved that. I 0:02:26.919 --> 0:02:30.040 love the mods. I love that they're Twitch actually feels 0:02:30.080 --> 0:02:32.480 like a community in a way that I don't necessarily 0:02:32.520 --> 0:02:37.120 think YouTube does. I feel like, Um yeah, Twitch feels 0:02:37.120 --> 0:02:40.280 like a family to me. The channels that I've been at, Yeah, 0:02:40.320 --> 0:02:43.320 well you know, let's just uh jump right into it 0:02:43.480 --> 0:02:48.079 and talk about what is twitch. Twitch is an online 0:02:48.520 --> 0:02:52.720 streaming platform that it's very similar to YouTube in the 0:02:52.760 --> 0:02:58.600 sense that it is a user created content. It is live. 0:02:59.080 --> 0:03:00.880 That's one thing I know. I'm trying to find the 0:03:00.919 --> 0:03:04.680 best way to package this. It's a site filled with 0:03:04.760 --> 0:03:08.600 user created content consumed by other users who also, just 0:03:08.720 --> 0:03:12.040 like YouTube, have an opportunity to create the same content 0:03:12.120 --> 0:03:16.040 if they liked And I think the simplest way to 0:03:16.440 --> 0:03:20.640 describe it would be it's a website where people watch 0:03:20.680 --> 0:03:23.639 other people play video games. That's what it is at 0:03:23.680 --> 0:03:26.680 its core, at its heart, and that's where a lot 0:03:26.720 --> 0:03:29.760 of the separation and aversion to it at the beginning 0:03:29.960 --> 0:03:32.840 comes from. There's a lot of people go, why why 0:03:32.919 --> 0:03:34.880 would I want to watch someone else play video games? 0:03:34.880 --> 0:03:37.200 I don't know. Why would you watch someone play baseball 0:03:37.200 --> 0:03:39.400 when you can go outside grab a baseball and to 0:03:39.480 --> 0:03:41.480 do that. Why would you watch someone play poker when 0:03:41.480 --> 0:03:43.880 you can invite friends over and play poker. Why would you? 0:03:44.440 --> 0:03:46.760 The list goes on and on. It's the same reason, 0:03:47.240 --> 0:03:50.520 and I think it originally came from wanting to watch 0:03:50.560 --> 0:03:53.920 someone more skilled than you and learn from watching them 0:03:54.240 --> 0:03:57.160 and it's grown into something more just like any platform 0:03:57.200 --> 0:03:59.680 where you can entertain an audience. Well, that is a 0:03:59.760 --> 0:04:01.800 thing that I feel like a lot of Twitch streamers 0:04:01.800 --> 0:04:03.680 are doing to build their audience is not just being 0:04:03.680 --> 0:04:08.360 good at games, but they're actually entertainers. Uh So there 0:04:08.400 --> 0:04:10.280 a lot of we know a lot of comedic people 0:04:10.560 --> 0:04:13.520 that that have streams, and I think that people get 0:04:13.560 --> 0:04:17.480 attached to your personality, so it's not just your gameplay, 0:04:17.520 --> 0:04:21.159 but also that particular streamer. But if we're talking about 0:04:21.240 --> 0:04:25.400 where Twitch started, so when it first started, it was 0:04:25.480 --> 0:04:31.200 actually justin dot tv. I don't know if anyone remembers that. Yeah, 0:04:31.240 --> 0:04:36.160 justin TV was launched in two thousand and seven by 0:04:36.200 --> 0:04:41.200 Justin Kahn and Emmett Sheer and Michael Siebel and Kyle Vote. 0:04:41.720 --> 0:04:46.560 And the site was divided into several content categories. But 0:04:46.600 --> 0:04:51.400 what so, what it originally was was Justin Cohn who 0:04:51.440 --> 0:04:56.640 would broadcast his life twenty four seven. Yeah, yeah, and 0:04:56.640 --> 0:04:59.600 that what was crazy about it is I remember around 0:04:59.600 --> 0:05:03.720 this time there was this webcamp web you know, like 0:05:03.760 --> 0:05:07.640 I Justine Yeah, yeah, there was just all these people 0:05:07.640 --> 0:05:12.000 who were just broadcasting their seven and Justin TV had 0:05:12.000 --> 0:05:13.720 a very good run in itself. There were a lot 0:05:13.760 --> 0:05:16.640 of Remember, people would make their own kind of talk 0:05:16.720 --> 0:05:21.120 shows and their own Howard Stern esque radio shows using 0:05:21.160 --> 0:05:25.120 this platform. Yeah, so, so how it originally started was 0:05:25.200 --> 0:05:27.880 he had a webcam that was attached to his baseball 0:05:27.920 --> 0:05:31.760 cap and then he would stream online via this like 0:05:32.320 --> 0:05:36.160 laptop backpack set up that Kyle Vote, who was his 0:05:36.279 --> 0:05:39.880 co founder, also designed uh and then Justin would just 0:05:39.960 --> 0:05:44.799 stream continuous live coverage seven. It was very like EDTV 0:05:45.040 --> 0:05:48.160 Truman Show ship. What did but seriously, what did he 0:05:48.200 --> 0:05:51.000 do when he had a poop? Like I know everybody's 0:05:51.000 --> 0:05:55.640 thinking that. I imagine there was like a title card like, 0:05:57.640 --> 0:06:00.480 dn't then yes, it's time to poop? I would I 0:06:00.480 --> 0:06:02.559 would love it if it was just like the camera 0:06:02.640 --> 0:06:04.920 was just on like a cat litter box or something 0:06:05.000 --> 0:06:07.279 like that. But like if he was saying so, then 0:06:07.320 --> 0:06:10.479 what happened was he ended up opening it up to 0:06:10.960 --> 0:06:14.760 other people could then create their own channels on Justin TV. 0:06:15.640 --> 0:06:18.279 So they ended up having about sixty different channels in 0:06:18.279 --> 0:06:20.960 two thousand and seven, and by April of two thousand 0:06:21.040 --> 0:06:25.240 and eight, they had signed about thirty thousand broadcasting accounts. Yeah, 0:06:25.279 --> 0:06:28.440 that's that's a lot. Back then, I feel like, now 0:06:28.480 --> 0:06:31.960 that's just the standard, you know, It's crazy. The fun 0:06:32.040 --> 0:06:34.880 part about these numbers is seeing what a lot was 0:06:35.040 --> 0:06:37.320 back then, only to seet like you could add like 0:06:37.400 --> 0:06:41.400 two more zeros behind that. It's so fascinating too that 0:06:41.440 --> 0:06:43.760 we're so obsessed with watching people, because I feel like 0:06:43.800 --> 0:06:46.359 this was also a time when like Big Brother, of course, 0:06:46.520 --> 0:06:49.240 was huge in Real World, which has been around forever, 0:06:50.080 --> 0:06:51.360 which I don't know if I told you if he 0:06:51.440 --> 0:06:56.440 but I had signed up really Real World. Actually I 0:06:56.480 --> 0:07:00.960 signed up for Next. I remember Next. I was eighteen 0:07:01.000 --> 0:07:03.040 and my girlfriends and I love that show on MTV, 0:07:03.400 --> 0:07:06.840 and then they didn't call me until I was twenty one. 0:07:07.080 --> 0:07:09.400 I think they wanted to make sure that I could drink, 0:07:09.720 --> 0:07:11.600 and they asked me to do Real World. And at 0:07:11.640 --> 0:07:13.800 the time, I was in college and I was a 0:07:13.840 --> 0:07:16.560 journalism major, and I was like, there's no, I'm going 0:07:16.600 --> 0:07:20.520 to ruin my life. No, and I don't even use 0:07:20.560 --> 0:07:22.840 my degree now. Yeah, seeing you could have been on 0:07:22.880 --> 0:07:24.640 Real World now, but I didn't want to my nana 0:07:24.680 --> 0:07:29.280 to see me doing it in the showers. So at 0:07:29.360 --> 0:07:31.120 least you had the game that you knew, where when 0:07:31.160 --> 0:07:33.240 you're not, you're like, I don't need Nana to see 0:07:33.280 --> 0:07:37.080 all that. Yeah, But on Justin TV, they added selectable 0:07:37.120 --> 0:07:42.600 categories like featured people in life, casting, sports, music and radio, gaming, 0:07:42.840 --> 0:07:46.840 news and tech, animals, entertainment, and divas and dudes you know, 0:07:47.000 --> 0:07:51.440 very two thousand and but the gaming category grew especially 0:07:51.440 --> 0:07:53.640 fast and became the most popular content on the site, 0:07:53.920 --> 0:07:56.560 and in June two thousand eleven, the company decided to 0:07:56.600 --> 0:07:59.320 spin off the gaming content as twitch TV, inspired by 0:07:59.320 --> 0:08:03.080 the term twitch gameplay, and it officially launched in public 0:08:03.120 --> 0:08:05.280 beta in June six to two thousand eleven and since 0:08:05.320 --> 0:08:08.280 then twhich has attracted more than thirty five million unique 0:08:08.360 --> 0:08:12.640 visitors a month, and it's mind blowing. I just love 0:08:12.920 --> 0:08:17.320 the story of what Justin TV did, which was following 0:08:17.440 --> 0:08:20.600 what works. They're like, this gaming category is blowing up. 0:08:20.720 --> 0:08:23.360 Let's make this work. I feel like a lot of 0:08:23.520 --> 0:08:26.760 sites and a lot of companies stagnant on that they 0:08:26.880 --> 0:08:29.800 they see something cool happening on a part of their 0:08:29.880 --> 0:08:32.640 company or the site that they built, and they just 0:08:33.240 --> 0:08:36.120 think that that's gonna last forever. They don't really support it, 0:08:36.320 --> 0:08:38.920 and then it dies off, or someone smarter goes and 0:08:38.960 --> 0:08:42.840 creates something for that platform. But justin, Justin TV saw 0:08:42.880 --> 0:08:46.439 an opportunity, and I think that's a very important lesson. Yeah. 0:08:46.559 --> 0:08:51.600 By February it was considered the fourth largest peak Internet 0:08:51.640 --> 0:08:55.200 traffic in the US. That's I know. Then. That's what's 0:08:55.240 --> 0:08:58.520 so funny too, is when people think that Twitch is 0:08:58.600 --> 0:09:03.240 kind of like this fringe side our Yeah, it's very big, underground, yes, 0:09:03.480 --> 0:09:06.360 because Twitch in itself is international. If you go to 0:09:06.679 --> 0:09:10.800 Twitch any time of day, there's someone on it, there's 0:09:10.800 --> 0:09:16.240 someone with almost ten thousand, hundred thousand viewers going on 0:09:16.280 --> 0:09:18.920 the front page. Yeah, I know the channels that we 0:09:18.920 --> 0:09:22.160 were on, we'd get international uh commentaries all the time, 0:09:22.480 --> 0:09:24.440 like oh I just got off from work or I'm 0:09:24.760 --> 0:09:27.680 heading into work and it's like six am here or whatever. 0:09:27.800 --> 0:09:30.480 So yeah, but I agree as far as it being 0:09:31.120 --> 0:09:33.760 I think people don't realize the extent of what you 0:09:33.760 --> 0:09:36.640 can do on Twitch. Now. It is still largely, like 0:09:36.679 --> 0:09:40.080 if you said, largely a gaming channel, But I do 0:09:40.160 --> 0:09:42.880 think they're like Stella, if you guys listen to our 0:09:42.920 --> 0:09:48.280 Causeplay episode Stella does, she makes her cause play on Twitch. 0:09:48.559 --> 0:09:50.840 So that's another thing that you can do that our 0:09:50.880 --> 0:09:52.840 friends do. And if he and I had our Dragon 0:09:52.880 --> 0:09:55.480 Ball Super After show where we we would talk about 0:09:55.640 --> 0:09:58.199 each episode of Dragon Ball Super on Twitch, So it's 0:09:58.240 --> 0:10:01.440 not just limited to gaming. And I feel like a 0:10:01.520 --> 0:10:04.760 lot of people don't realize that because people in our community, 0:10:04.800 --> 0:10:07.200 anytime I pitched them that they should get on Twitch, 0:10:07.280 --> 0:10:10.880 they don't quite understand it. Yeah, but it is still 0:10:10.960 --> 0:10:14.240 mostly gaming. See because Twitch has become the most popular 0:10:14.400 --> 0:10:17.760 sports streaming service by a large margin, leading some to 0:10:17.760 --> 0:10:20.320 conclude that the website has a near monopoly on the market, 0:10:20.640 --> 0:10:24.240 and and I think that is true, especially since they 0:10:24.440 --> 0:10:26.920 just signed a deal with the Overwatch League that we 0:10:26.920 --> 0:10:30.320 talked about with my leak. Uh, they have exclusivity to 0:10:30.480 --> 0:10:33.040 air it, so they're they're making the moves to make 0:10:33.080 --> 0:10:36.120 sure that they keep that huge monopoly on E sports 0:10:36.440 --> 0:10:38.560 and that's kind of where their big numbers come from. 0:10:38.559 --> 0:10:40.560 Whenever e s L, which we talked about in the 0:10:40.720 --> 0:10:46.360 sports episode, all those big you know companies that do 0:10:46.800 --> 0:10:49.320 E sports events, they stream it on Twitch and they're 0:10:49.320 --> 0:10:55.080 getting usually around a hundred thousand plus views on those videos. 0:10:55.160 --> 0:10:57.280 And I think it's just a smart move for both 0:10:57.320 --> 0:11:01.040 parties because if you are on Twitch, you have a 0:11:01.120 --> 0:11:04.480 high likelihood of wanting to watch the sports events. So 0:11:04.640 --> 0:11:06.760 if you put on the sports events, you're gonna want 0:11:06.760 --> 0:11:09.439 to put it on Twitch, and that's been uh, that's 0:11:09.480 --> 0:11:11.800 been a move. You know, YouTube gaming has made some 0:11:11.840 --> 0:11:14.680 moves here and there. Obviously you know they're stepping into 0:11:14.720 --> 0:11:17.360 TV with the league, but Twitch still is the game 0:11:17.600 --> 0:11:21.560 of e sports it is. People also watch speed running, 0:11:21.559 --> 0:11:24.319 which if you don't know what that is, it's essentially 0:11:25.320 --> 0:11:27.720 a play through of a video game performed with the 0:11:27.720 --> 0:11:31.000 intention of like competing it as fast as possible and 0:11:31.440 --> 0:11:35.280 literally on Wikipedia says twitches designed to be a platform 0:11:35.360 --> 0:11:38.160 for hot content, So I guess that's what it's considered 0:11:38.200 --> 0:11:42.440 hot content speed running. It does have a lot of 0:11:42.480 --> 0:11:44.319 non gaming content. It does, like a lot of the 0:11:44.400 --> 0:11:46.400 channels and sites that if you and I do, we 0:11:46.480 --> 0:11:49.800 do table top games on Twitch, so it doesn't necessarily 0:11:49.880 --> 0:11:52.640 have to be an electronic game. There's a lot of 0:11:52.679 --> 0:11:57.360 tabletop get like literally rolling dice and improv and stuff 0:11:57.400 --> 0:12:00.120 that takes part on Twitch. Uh. And then the I 0:12:00.240 --> 0:12:04.839 actually did stream a performance of Fester's Feast from San 0:12:04.880 --> 0:12:10.280 Diego Comic Con that was July, and then July they 0:12:10.520 --> 0:12:14.920 live stream Steve Aoki doing a live broadcast from a 0:12:15.080 --> 0:12:21.320 nightclub and beat that, Beat that. But to really jump 0:12:21.360 --> 0:12:23.679 on that, like not just gaming, which Twitch has been 0:12:23.679 --> 0:12:26.040 making a big push out of this. In October of 0:12:26.080 --> 0:12:29.880 two fifteen, Twitch launched a second non gaming category, Creative, 0:12:30.040 --> 0:12:33.280 which was intended for stream showcasing the creation of artistic 0:12:33.320 --> 0:12:35.920 and creative works, and that's when they did that very 0:12:35.960 --> 0:12:41.480 popular live stream stream of bob Ross. It was crazy too, 0:12:41.520 --> 0:12:43.599 because this is one of the ways you got to 0:12:43.600 --> 0:12:45.920 see how great the Twitch community is is when you 0:12:45.920 --> 0:12:49.200 would pop in and watch The Joy of Painting with 0:12:49.240 --> 0:12:52.280 bob Ross. You would see people commenting on it as 0:12:52.320 --> 0:12:54.200 if it was an e sports match. Was like, oh, 0:12:54.400 --> 0:12:56.680 kill kill on this painting and it was real funny. 0:12:56.679 --> 0:12:59.080 It was really entertaining to watch, I want to say 0:12:59.120 --> 0:13:02.640 for people that. So the bob Ross it was an 0:13:02.679 --> 0:13:05.720 eight day marathon where they aired bob Ross is the 0:13:05.800 --> 0:13:11.920 Joy of Painting, um and yeah, everyone got into it. Yeah. 0:13:11.960 --> 0:13:15.400 So there's a meme on Twitch called Kappa and it's 0:13:15.440 --> 0:13:18.760 a kind of sarcastic looking white guy that's gray scale 0:13:18.800 --> 0:13:21.520 and it's actually based off of Jos Desano was an 0:13:21.520 --> 0:13:25.560 employee of Justin TV and when they've launched Twitch, they 0:13:25.600 --> 0:13:27.880 had the emotes use one of the emotes uh that 0:13:27.920 --> 0:13:31.360 were based on the Justin TV employees, and it's usually 0:13:31.480 --> 0:13:36.080 used to signify sarcasm, since you know it's the Internet 0:13:36.120 --> 0:13:38.160 and everyone's using text and you need a way you 0:13:38.200 --> 0:13:40.800 would use the cap at emote. The Bob Ross spun 0:13:41.000 --> 0:13:43.679 off into this cap at emote with an Afro to 0:13:43.840 --> 0:13:47.080 be Bob Ross and it's uh and I love it. 0:13:47.080 --> 0:13:50.920 It's my favorite thing. I love Afro Cappa. What I 0:13:50.960 --> 0:13:54.760 was gonna say is, if you listen to our Cosplay 0:13:54.800 --> 0:13:58.320 episode or e Sports episode, in our Comic Con episode, 0:13:58.679 --> 0:14:00.760 there is something that I don't know if we touched on, 0:14:00.800 --> 0:14:05.120 but there is twitch Con. It is huge. Um So 0:14:05.160 --> 0:14:09.520 that's essentially a fan convention devoted to Twitch and um 0:14:09.880 --> 0:14:13.079 I believe the first one, let's see, the inaugural event 0:14:13.960 --> 0:14:19.680 was held in San Francisco and it was September and uh. 0:14:19.920 --> 0:14:23.000 Since then, they've also had it in San Diego. See 0:14:23.000 --> 0:14:25.880 there's only been three. It's actually very fresh, so like 0:14:25.920 --> 0:14:28.920 the one after with San Diego and then uh. This 0:14:28.920 --> 0:14:31.280 past year was Long Beach, which I went to. Was great. 0:14:31.360 --> 0:14:34.600 It was a good time. It's fun seeing like you know, streamers, 0:14:34.680 --> 0:14:38.240 meeting the people, their audience, their communities, getting together. It's 0:14:38.280 --> 0:14:41.320 a really fun event, and this year it's going to 0:14:41.400 --> 0:14:44.120 be around the same time in October, but in San Jose. 0:14:44.560 --> 0:14:47.280 So they announced that it's in San Jose and it's 0:14:47.360 --> 0:14:50.080 just like Comic Con where they announced it. They announced 0:14:50.080 --> 0:14:54.000 the hotels and hotels are out. It's wild, it's it's 0:14:54.160 --> 0:14:57.120 very interesting. Yeah, we should just do a sidebar real quick, 0:14:57.200 --> 0:15:01.080 because we just had Comic Con hotel. So what happens 0:15:01.200 --> 0:15:03.880 is it is so busy at some of these cons 0:15:03.920 --> 0:15:07.040 that you have to actually enter a lottery, like the 0:15:07.120 --> 0:15:09.520 hotels have set it up with the con at least 0:15:09.520 --> 0:15:12.360 for Comic Con they did um and we just had 0:15:12.400 --> 0:15:15.200 that lottery like this past week. But essentially you have 0:15:15.320 --> 0:15:19.600 to wake up in the morning and slogg in and 0:15:20.360 --> 0:15:22.520 get put into the lottery to see if you can 0:15:22.640 --> 0:15:25.520 even get a hotel. Yeah, it's that. So it's not 0:15:25.520 --> 0:15:28.880 a monopoly essentially on people buying them up like companies 0:15:28.880 --> 0:15:31.520 and stuff. You act, everyone has kind of kind of 0:15:32.040 --> 0:15:33.840 not all the time, but everyone kind of has an 0:15:33.840 --> 0:15:37.440 equal opportunity. Even though there are a lot of companies 0:15:37.440 --> 0:15:39.720 that have deals with hotels because I know them. Well. 0:15:39.760 --> 0:15:43.680 That's what's so funny is after you brave the Internet 0:15:43.840 --> 0:15:46.640 and fight your way and get a past. You still 0:15:46.680 --> 0:15:49.720 have to worry about fighting for a hotel room or 0:15:49.880 --> 0:15:52.440 be doomed to take the train down to downtown San 0:15:52.440 --> 0:15:56.200 Diego every day from Oh my god, no do that. Yeah, 0:15:56.200 --> 0:15:58.440 a lot of people they'll take the train from like 0:15:58.680 --> 0:16:02.200 every day. From the ocean side is better. Maybe I 0:16:02.280 --> 0:16:05.360 can't imagine coming from La No, that's that's not You 0:16:05.400 --> 0:16:08.720 can airbnb technically if you want to spend like hundreds 0:16:08.760 --> 0:16:11.800 upon hundreds of dollars um or you can sleep in 0:16:11.800 --> 0:16:15.160 your car. Yeah. Yeah, what's good is I wanna talk 0:16:15.200 --> 0:16:18.080 about some of the some some hot twitch gas, which 0:16:18.120 --> 0:16:20.360 is gonna be great because it's gonna link up with 0:16:20.480 --> 0:16:24.160 the third type of a non gaming category that Twitch launch, 0:16:24.240 --> 0:16:26.600 which was i r L, which is i r L 0:16:26.720 --> 0:16:29.880 is an Internet acronym for in real life and it's 0:16:29.920 --> 0:16:33.480 basically a streamer who streams life basically came full circle 0:16:33.960 --> 0:16:36.200 and it is just like justin TV. The reason I 0:16:36.240 --> 0:16:38.520 say is it comes full circle is one of the 0:16:38.560 --> 0:16:41.080 popular things for I r L streamers is to have 0:16:41.280 --> 0:16:44.720 a streaming backpack and use it from the hat. It's 0:16:44.760 --> 0:16:48.000 so funny. I never knew about the justin TV doing that, 0:16:48.240 --> 0:16:51.240 so to see that that that came full circle. Came 0:16:51.280 --> 0:16:54.040 full circle. But the reason I'm bringing it up, around 0:16:54.040 --> 0:16:55.480 the same time I brought twitch Con, there was a 0:16:55.480 --> 0:16:58.080 little one, you know, spicy beef that happened between the 0:16:58.120 --> 0:17:01.160 I r L streamers in the regular stream at twitch Con, 0:17:01.280 --> 0:17:04.159 mostly because at the twitch Con party it was a 0:17:04.160 --> 0:17:07.520 lot of streamers just hanging out, chilling, meeting other streamers 0:17:07.560 --> 0:17:09.439 for the first time. But I r L streamers, they 0:17:09.480 --> 0:17:11.560 were still on the job in their eyes, and they 0:17:11.560 --> 0:17:14.959 were streaming. Yeah. Yeah, they were streaming at the party, 0:17:15.240 --> 0:17:19.200 and a lot of people were complaining a lot because 0:17:19.240 --> 0:17:22.560 it was very much like popping right next to someone 0:17:22.560 --> 0:17:25.000 and be like, I'm here, what's so and so and so. 0:17:25.040 --> 0:17:27.960 It was a whole debate that went on online because 0:17:28.000 --> 0:17:30.920 what happened was the DJ hopped on loud speaker. It 0:17:31.000 --> 0:17:33.639 was like, no streaming is allowed in here. They had 0:17:33.680 --> 0:17:36.800 to shut it down. I actually, on my stream, if 0:17:36.840 --> 0:17:41.080 you go, I captured the moment where that happened because 0:17:41.160 --> 0:17:42.720 I was I r L stream because it was like 0:17:42.720 --> 0:17:44.719 everybody's streaming while I'm not do it, and you just 0:17:44.800 --> 0:17:47.879 hear that. It was like streaming is not allowed in 0:17:47.960 --> 0:17:52.920 this building. It was a very big I understand that. One. 0:17:53.000 --> 0:17:55.320 I mean, you are at twitch Con, so of course 0:17:55.320 --> 0:17:58.000 there's going to be streamers there. But also, I mean 0:17:58.040 --> 0:18:01.160 you're at the after party. Pople are getting drunk, people 0:18:01.160 --> 0:18:03.960 are making bad decisions. They do not need those live 0:18:04.040 --> 0:18:06.960 streamed for everybody. So I get it. That's like such 0:18:06.960 --> 0:18:08.960 a such a taboo thing. It's like when we go 0:18:09.040 --> 0:18:12.880 to parties and people are like asking famous people for pictures. Look, 0:18:12.960 --> 0:18:17.720 here's the thing you do it. I know you don't care. 0:18:17.960 --> 0:18:21.800 The reason I don't care is because I pulled back 0:18:21.880 --> 0:18:23.639 because I'm like, yeah, maybe I will send it to 0:18:24.160 --> 0:18:26.000 like my sketch team's group text, and they're like you 0:18:26.040 --> 0:18:28.480 and they're taking pictures. And then you'll go and you'll 0:18:28.520 --> 0:18:31.640 see the other celebs who did the same thing with 0:18:31.680 --> 0:18:34.440 each other, and I'm like, see, it wasn't weird. It was. 0:18:34.840 --> 0:18:37.439 But I think it's just like it's a case by 0:18:37.480 --> 0:18:39.760 case exactly. You got to meet people where they are 0:18:39.800 --> 0:18:42.560 people and ask just don't be doing the thing where 0:18:42.560 --> 0:18:45.720 you're like something time, oh yeah, where you're like eating 0:18:45.760 --> 0:18:47.480 at dinner and you're trying to get the person I'm 0:18:47.520 --> 0:18:50.480 sitting behind you. Yeah, you just be like, hey, do 0:18:50.520 --> 0:18:52.880 you mind snapping a pick and usually they're like, yeah, 0:18:52.920 --> 0:18:54.960 cool because you asked and I can pose for it 0:18:55.000 --> 0:18:57.320 and I don't get caught off guard and look like 0:18:57.359 --> 0:18:59.159 I have a double chin in this. Oh my gosh, 0:18:59.200 --> 0:19:02.400 if he I have to send you. Um there's this 0:19:02.440 --> 0:19:04.680 guy that I follow and all he does is take 0:19:04.760 --> 0:19:09.600 pictures with celebrities in parking garages. I'm not kidding. It 0:19:09.720 --> 0:19:12.560 is so it is. I need to send it to 0:19:12.560 --> 0:19:14.119 you because they all just look like they're about to 0:19:14.160 --> 0:19:17.240 be kidnapped. Yeah, they're like, what is going on? I 0:19:17.280 --> 0:19:20.320 think he finds them after screenings or whatever. Q and 0:19:20.359 --> 0:19:22.560 A is that they have at arc Light. I'm totally okay. 0:19:22.600 --> 0:19:24.760 You guys come here for the hot goss. You come 0:19:24.800 --> 0:19:28.439 here for to learn, um and know the future of 0:19:28.640 --> 0:19:30.400 tech and stuff, and you also come here for our 0:19:30.400 --> 0:19:34.440 hot gossp Yeah yeah, so that's that's it. You're gonna 0:19:34.480 --> 0:19:36.680 be some Some of the celebrities look so dead in 0:19:36.720 --> 0:19:39.520 the eyes, and he's just like smiling, because no one 0:19:39.560 --> 0:19:41.200 wants to be asked to take a picture when they're 0:19:41.200 --> 0:19:44.639 going to their car, because they're just think it's finally 0:19:44.720 --> 0:19:48.080 over answered your freaking Q and A. Before we were 0:19:48.119 --> 0:19:50.240 almost to the break and I want to break down 0:19:50.520 --> 0:19:56.320 the two maybe three main type of streamers who stream games. 0:19:56.760 --> 0:19:59.239 The first one is pretty easy to guess. It's your 0:19:59.240 --> 0:20:01.720 solo streamer, someone who's sitting at home in front of 0:20:01.760 --> 0:20:05.040 their computer, usually with one or two PCs to stream 0:20:05.160 --> 0:20:07.440 for you. It's very personal. They're able to build a 0:20:07.480 --> 0:20:10.760 community around themselves, and I think it just goes from there. 0:20:10.760 --> 0:20:14.560 There's it's a real personal experience it because you're having 0:20:14.560 --> 0:20:16.199 a one on one experience. And I think this is 0:20:16.200 --> 0:20:18.720 where it separates, you know, the YouTube and Twitch audience, 0:20:18.760 --> 0:20:23.159 where I feel like the YouTube audience come to be entertained. 0:20:23.200 --> 0:20:26.720 That's their mindset, whereas like your Twitch audience, they're there 0:20:26.760 --> 0:20:30.080 for the interactive aspect. And that's what Twitch gives their 0:20:30.480 --> 0:20:34.680 audience over the YouTube audience is you're interacting with people 0:20:34.720 --> 0:20:38.120 real time. You're actually controlling the story of the stream 0:20:38.200 --> 0:20:42.159 because if something you do, if if like I remember 0:20:42.200 --> 0:20:45.680 I was watching someone's streaming, someone donated a thousand dollars 0:20:45.760 --> 0:20:48.760 and that just changes the mood, It changes everything that 0:20:48.760 --> 0:20:51.600 they're talking about because now they're like, you just kind 0:20:51.600 --> 0:20:54.119 of change their life in that one second. Yeah, we 0:20:54.119 --> 0:20:56.439 should talk about that. That Twitch has the ability for 0:20:56.520 --> 0:21:00.760 people to donate, and with the role playing games and 0:21:00.800 --> 0:21:03.000 the tabletop games that if he and I did when 0:21:03.040 --> 0:21:07.160 we were hosts at hyper RPG, they would which which 0:21:07.200 --> 0:21:10.080 is a Twitch channel, um in a studio which we're 0:21:10.080 --> 0:21:13.240 going to get into, but people could donate for our 0:21:13.280 --> 0:21:17.040 players and characters to get like weapons or plot points, 0:21:17.520 --> 0:21:20.640 which is essentially allowing our character to you know, move 0:21:20.680 --> 0:21:23.400 forward in the story or whatever. But people could donate 0:21:24.040 --> 0:21:26.359 for us to do stuff or to like talk in 0:21:26.400 --> 0:21:29.399 a funny accent or something. So people would donate, would 0:21:29.400 --> 0:21:32.360 give money to our stream on Twitch, and then if 0:21:32.359 --> 0:21:34.080 he and I would talk in a funny accent or 0:21:34.119 --> 0:21:37.040 do you know whatever, play this certain character. So that 0:21:37.200 --> 0:21:41.120 is an extremely interactive part and could be lucrative as well, 0:21:41.720 --> 0:21:45.119 right Twitch. Just on top of that, Twitch does have 0:21:45.240 --> 0:21:50.200 a very big reputation for their charity. By two thirteen, 0:21:50.480 --> 0:21:53.159 the website has hosted events in which, in total, raised 0:21:53.160 --> 0:21:56.679 over eight million dollars in donation to charitable causes. And 0:21:56.720 --> 0:21:59.919 that's just the ones they're tracking. And they've actually linked 0:22:00.040 --> 0:22:04.399 up with a lot of charitable organizations like Extra Life, 0:22:04.600 --> 0:22:08.399 which has a very big presence on Twitch because they 0:22:08.440 --> 0:22:11.960 do a thing where any streamer, whether you're small or big, 0:22:12.000 --> 0:22:14.040 can sign up on their website and it kind of 0:22:14.119 --> 0:22:17.320 signal boost people through the website of people who are 0:22:17.359 --> 0:22:20.960 streaming and raising money for their cause. Like it's it's crazy. 0:22:21.000 --> 0:22:23.560 I think it's way more than eight million because there's 0:22:23.600 --> 0:22:28.520 so many. Yeah, so by now I think it's way more. Yeah. Yeah. 0:22:28.560 --> 0:22:30.600 Even the channels that we have hosted at have had 0:22:30.840 --> 0:22:33.680 charity like twenty four hour charity events and stuff, and 0:22:33.680 --> 0:22:36.879 and people will essentially donate money and that entire money 0:22:36.920 --> 0:22:39.800 goes to the charity, and then they'll have you, you know, 0:22:39.840 --> 0:22:43.280 we're entertainers, so they'll donate money and then we'll play 0:22:43.320 --> 0:22:46.479 a song for them or we'll do you know whatever. 0:22:46.520 --> 0:22:49.680 We've had puppets and people like that and so um 0:22:50.480 --> 0:22:53.760 and moving into the second type of streamers. You keep 0:22:53.840 --> 0:22:56.639 hearing Danny say the places we streamed at, the places 0:22:56.880 --> 0:22:59.520 you might be wondering, like, well, you know, I hadn't 0:22:59.520 --> 0:23:01.280 mind the soul of stream where are you talking about? Well, 0:23:01.280 --> 0:23:06.000 there are studios that actually stream on Twitch. You have 0:23:06.240 --> 0:23:09.000 Geek and Sundry Nervous used to stream on Twitch. The 0:23:09.040 --> 0:23:14.320 Attack formally streamed on Twitch. You have uh Ginema channel 0:23:15.320 --> 0:23:18.600 Polygons is on there sometimes. So those Twitch efforts are 0:23:18.680 --> 0:23:20.800 very different than the solo stream because it's a studio 0:23:21.080 --> 0:23:23.840 with multiple people and instead of being a one on 0:23:23.840 --> 0:23:27.399 one kind of relationship, you're more kind of learning to 0:23:27.480 --> 0:23:29.920 love the brand and they kind of put in their 0:23:29.960 --> 0:23:32.880 work and trying to build up the community as well. 0:23:33.440 --> 0:23:35.720 And there are tons of ways to build a community. 0:23:35.720 --> 0:23:38.760 There's a Discord, which is like a free very similar 0:23:38.800 --> 0:23:41.520 if you're using Slack. It's basically like a gamer version 0:23:41.560 --> 0:23:44.840 of Slack, which is a messaging platform where you can 0:23:44.960 --> 0:23:47.680 join a chat room and they already have Twitch integration 0:23:47.720 --> 0:23:50.920 where if you're subscribed to a channel, you'll have access 0:23:50.960 --> 0:23:54.679 to that Discord. So there's so many different ways, and 0:23:54.720 --> 0:23:58.000 the studio is a lot larger. It may seem daunting 0:23:58.040 --> 0:24:00.159 at first, but lots of times people break off and 0:24:00.200 --> 0:24:02.479 they have their favorites at the studio, they have their 0:24:02.520 --> 0:24:05.760 favorite people, and then they connect through Twitter. It's it's 0:24:05.880 --> 0:24:09.440 very connected in the Twitch world because a lot of 0:24:09.440 --> 0:24:13.880 times it bleeds out to Twitch. It's very it's a family. Yeah, yeah, yeah, 0:24:13.920 --> 0:24:17.400 I would say Discord super helps with that. Um Like 0:24:17.440 --> 0:24:21.199 if he was saying Discord is uh community essentially like 0:24:21.280 --> 0:24:22.919 you can have it as an app on your phone 0:24:23.280 --> 0:24:26.679 where whatever channels you're subscribed to, you can kind of 0:24:26.720 --> 0:24:31.800 just chat with people. Um, and there's different categories in there. Uh. 0:24:31.840 --> 0:24:34.399 We had one I remember at hyper called Hugs and 0:24:34.440 --> 0:24:36.160 it was just like if you were having a bad 0:24:36.240 --> 0:24:39.040 day or whatever, and it was literally just community members 0:24:39.119 --> 0:24:42.080 building each other up, people talking about their problems in there. 0:24:42.080 --> 0:24:44.080 And that's why it really does feel like a family, 0:24:44.119 --> 0:24:46.479 Like there's nothing like that really on YouTube that I 0:24:46.480 --> 0:24:50.439 feel like. Um, so we're going to get more into 0:24:50.920 --> 0:24:55.359 the future of Twitch and also how possibly you can 0:24:55.400 --> 0:25:09.760 get Twitch partnered right after this and we're bad. Yes, 0:25:09.920 --> 0:25:12.439 you know, I've been listening to our episodes and we 0:25:12.520 --> 0:25:14.360 keep doing that. We keep doing that. We're gonna talk 0:25:14.400 --> 0:25:16.360 at the same time. Things. We don't figure it out, 0:25:16.359 --> 0:25:19.280 you know, we're still new. Look. I like it, but 0:25:19.400 --> 0:25:21.199 I don't know how people are like, let us know, 0:25:21.320 --> 0:25:23.320 tweet at us. Do you like that we talk at 0:25:23.320 --> 0:25:25.000 the same time? Like do you like if we talk 0:25:25.080 --> 0:25:27.159 like this? I thought you were going to continue talking, 0:25:27.240 --> 0:25:29.719 so we talk over each other. Oh yeah, I know, 0:25:29.800 --> 0:25:33.560 that's that's probably. Look, our guests is just sitting here 0:25:33.640 --> 0:25:38.360 while we just go back Yeah, that's someone who knows 0:25:38.400 --> 0:25:41.000 us super well. Part of the family. Oh man, that 0:25:41.080 --> 0:25:43.920 it's just heavy credentials. This is the man to talk 0:25:43.960 --> 0:25:48.240 to about Twitch. He's built one of the biggest Twitch 0:25:48.320 --> 0:25:51.480 empires out here. We talked about studio twitch and solo Twitch. 0:25:51.720 --> 0:25:54.120 He's been the leader of a lot of the studio twitches. 0:25:54.640 --> 0:25:56.920 Uh you know, brought him into the game and he's 0:25:57.080 --> 0:25:59.879 just surpassed me because I noped out because he's he 0:26:00.040 --> 0:26:02.399 is one of those business guys. Let's just say his 0:26:02.480 --> 0:26:10.680 name so we can introduce him, zachaep Yeah. Yeah, you 0:26:11.280 --> 0:26:14.119 have done so much before Twitch, Like it's almost unfair 0:26:14.160 --> 0:26:16.719 to just say it's a Twitch thing because you have 0:26:16.800 --> 0:26:19.639 a production company. You did commercials. That's where I met you. 0:26:19.680 --> 0:26:23.280 I met him outside of Twitch and he just happened 0:26:23.359 --> 0:26:26.119 to be this dope producer. We worked on an all 0:26:26.200 --> 0:26:29.400 deft digital shoot. That was fun. Yeah, yeah turned around 0:26:29.480 --> 0:26:31.880 Oh man, Yeah, that was and it came out really well. 0:26:31.880 --> 0:26:34.119 It's still like it keeps bouncing back to me because 0:26:34.119 --> 0:26:37.040 it was on Tumblr and it's still making the rotation. 0:26:37.160 --> 0:26:39.600 It's like millions of notes. Yeah, Zach, how did you 0:26:39.640 --> 0:26:42.479 get started in like in the industry, What did you 0:26:42.560 --> 0:26:45.480 move out because you moved to l A right, like 0:26:45.600 --> 0:26:48.520 you know, most people from the Midwest just pick up 0:26:48.760 --> 0:26:51.399 move out. I decided to start, you know, hanging out 0:26:51.440 --> 0:26:53.920 around UCB and like, you guys want to shoots down? 0:26:54.400 --> 0:26:56.800 Did you move out here to direct or produce or 0:26:56.880 --> 0:27:00.399 produce primarily? And um, I got my first foot in 0:27:00.440 --> 0:27:01.800 the door right when I came out, got on a 0:27:01.800 --> 0:27:04.200 really big shoot and immediately realized I was an idiot. 0:27:04.680 --> 0:27:06.560 I got yelled at a lot, I got a custed 0:27:06.640 --> 0:27:09.240 off of the set and was fired and that was great. 0:27:09.320 --> 0:27:11.000 I needed that so bad because I've been from a 0:27:11.000 --> 0:27:12.760 small town in Midwest where it's just like I know 0:27:12.760 --> 0:27:15.439 what I'm doing self taught, figured it all out very 0:27:15.480 --> 0:27:17.040 first shoot him on. I get fired off that set 0:27:17.040 --> 0:27:18.960 and kicked off because I did not know what to 0:27:19.000 --> 0:27:20.520 do as a second a c and I was just like, 0:27:20.600 --> 0:27:21.880 I want to do all this stuff. And I would 0:27:21.880 --> 0:27:23.120 go up to the DP and I'd be like, Oh, 0:27:23.160 --> 0:27:25.879 what's your stuff on this stuff? He's like, bro, what 0:27:25.920 --> 0:27:28.879 do you get back? You're not supposed to talk to me. 0:27:29.320 --> 0:27:31.320 Oh man, I am out of my league. I don't 0:27:31.320 --> 0:27:33.800 know what's going on. So it was great. I loved it. Uh, 0:27:33.880 --> 0:27:35.720 and then that forced me back into the books. And 0:27:35.760 --> 0:27:38.840 because I didn't have a film background, and you know, 0:27:38.920 --> 0:27:40.760 that's that big mystery when you're in the Midwest, like 0:27:40.800 --> 0:27:42.760 if you didn't study it in school, it's all a 0:27:42.840 --> 0:27:45.080 huge mystery, like what is this world? What? How do 0:27:45.119 --> 0:27:47.480 you get into it? So I just had to jump 0:27:47.480 --> 0:27:50.160 in and make a lot of failures. And the same 0:27:50.240 --> 0:27:52.800 with Twitch, I guess too. Actually, yeah, then you have 0:27:52.880 --> 0:27:55.800 the production company, aren't clever and you've done lots of 0:27:55.840 --> 0:28:00.320 dope stuff work people. Yeah, and then uh, we did 0:28:00.320 --> 0:28:02.280 a shoot called All Deaf Digital, but it was something 0:28:02.280 --> 0:28:05.880 where we were addressing just how they ignore the racism 0:28:05.880 --> 0:28:08.679 in the name Redskins. That was great. But then he 0:28:08.720 --> 0:28:11.359 did this thing with his production company called a brunch. 0:28:11.480 --> 0:28:14.640 Every was it once a month, every weekend, every week 0:28:14.800 --> 0:28:17.040 every Sunday. Yeah, he did a brunch. It was great. 0:28:17.320 --> 0:28:20.119 People do it like it's very underground, but like it 0:28:20.160 --> 0:28:22.280 was the first I've been to. But it's like an 0:28:22.280 --> 0:28:25.480 industry brunch where you'd like invite his industry friends, you 0:28:25.480 --> 0:28:31.320 can network eat. He they made the biggest I couldn't 0:28:31.359 --> 0:28:34.600 do that at y. Yeah, definitely do that cook for everybody, 0:28:34.640 --> 0:28:36.560 Like I like to cook for people because then I 0:28:36.560 --> 0:28:40.400 don't have to talk to you. But you also invite 0:28:40.400 --> 0:28:43.000 a lot of people from other channels and to come 0:28:43.040 --> 0:28:47.160 and meet. Yeah, and so from that, Uh, when I 0:28:47.280 --> 0:28:48.840 went to the brunch, I learned he was a huge 0:28:48.840 --> 0:28:50.640 nerd and then I fell in love with I was like, oh, 0:28:50.720 --> 0:28:54.440 fellow nerd, you know, I love this guy. I knew 0:28:54.920 --> 0:28:57.800 this guy and he wanted to do this, like, uh, 0:28:58.200 --> 0:29:02.960 launched this Twitch channel with Greg Grunberg called socialtron Live. 0:29:03.320 --> 0:29:05.280 You were the one that invited me. Yeah, so I 0:29:05.320 --> 0:29:07.320 didn't even know about this. Yeah, this was a totally 0:29:07.320 --> 0:29:09.360 new world. I didn't know about Twitch at all. It's 0:29:09.360 --> 0:29:11.200 something I just heard about. I had known about justin 0:29:11.280 --> 0:29:13.680 TV before that, but that was only when I wanted 0:29:13.720 --> 0:29:17.480 to watch something illegally could go to justin TV to 0:29:17.480 --> 0:29:20.840 watch it. That's all I knew. And I remember slightly 0:29:20.880 --> 0:29:23.400 hearing about it switching over to Twitch. But I didn't 0:29:23.400 --> 0:29:25.720 really know anything. And you invited me to get kick 0:29:25.760 --> 0:29:27.800 this place out because when I was there there like, 0:29:27.880 --> 0:29:31.120 if you know anybody who would love this, you should 0:29:31.160 --> 0:29:33.560 invite them. And I just met this cool nerd who 0:29:33.600 --> 0:29:36.320 also does film stuff. So I invite Zack and he 0:29:36.400 --> 0:29:38.760 just comes in and he's like, he's a nerd for 0:29:38.840 --> 0:29:41.400 cameras as much as he's a nerd for everything, so 0:29:41.440 --> 0:29:43.880 he immediately was like, oh, this could be so much better. 0:29:44.320 --> 0:29:48.520 And just when one of those like savant rambles and 0:29:48.560 --> 0:29:53.240 they were just like, no, definitely not. That's when I'm 0:29:53.240 --> 0:29:56.040 in my element. Just shut up and listen to me, nerds. No, 0:29:56.200 --> 0:29:59.600 that's unfortunately true. But but yeah, that that was really great. 0:29:59.800 --> 0:30:02.920 That is an interesting experience because that was you exposed 0:30:02.960 --> 0:30:05.320 me to my first sight of twitch and what it 0:30:05.360 --> 0:30:07.320 was like, and that was a neat thing. But I 0:30:07.400 --> 0:30:09.360 go back sometimes and I watched that very first time 0:30:09.400 --> 0:30:13.160 that were it's crap, it's terrible, it's so bad. But 0:30:13.160 --> 0:30:15.200 while I was sitting there, I can remember just thinking about, like, Wow, 0:30:15.240 --> 0:30:17.120 this is so neat. There's so much you could do 0:30:17.200 --> 0:30:20.240 with this, and we're just sitting here like two idiots 0:30:20.280 --> 0:30:21.840 making fun of each other, which is fun in and 0:30:21.840 --> 0:30:24.920 of itself, it's fun, but it just felt like there 0:30:25.000 --> 0:30:28.000 was so much more that that platform was allowing. And 0:30:28.000 --> 0:30:29.840 the more questions I asked, the more I got back 0:30:29.880 --> 0:30:32.800 answers like I don't know, maybe you could do that. 0:30:32.960 --> 0:30:34.880 I don't know, maybe it was like, wait, wait, so 0:30:35.040 --> 0:30:37.920 you're telling me that there's I can push out to 0:30:37.920 --> 0:30:40.520 this server. I'm not paying for that space, because that 0:30:40.600 --> 0:30:42.200 was my first good questions, like, this is a live 0:30:42.480 --> 0:30:45.440 who's paying for that? How did where's all the data 0:30:45.520 --> 0:30:48.760 coming from? And when I learned that the chat was 0:30:48.800 --> 0:30:51.240 an open a p I and that you could build 0:30:51.240 --> 0:30:54.200 tools into that chat room, then my brain went nut, 0:30:54.480 --> 0:30:56.400 It's just man, you could There's so much you could do. 0:30:56.520 --> 0:30:58.640 And still this day, I'm always thinking like, well, what 0:30:58.640 --> 0:31:00.520 what could you do? How do you play with that? 0:31:00.600 --> 0:31:04.280 You know? Yeah? Yeah? But so eventually Socialtrong Live kind 0:31:04.280 --> 0:31:06.880 of fizzled out in its own way, and I just 0:31:06.920 --> 0:31:09.840 get a call from Zach and goes, hey, have you 0:31:09.840 --> 0:31:12.280 heard of this company, geek in Sentry. So I'm working 0:31:12.320 --> 0:31:14.680 with them and I'm launching a twitch champ. Do you 0:31:14.720 --> 0:31:15.600 want to be a part of it? And I was 0:31:15.640 --> 0:31:18.680 like yeah, already, But little do we know how that 0:31:18.800 --> 0:31:22.880 was going to explode into a huge thing. That's great 0:31:22.960 --> 0:31:27.400 because basically that first round of hires was all of 0:31:27.400 --> 0:31:29.320 my friends that we've been working with on sketches for 0:31:29.480 --> 0:31:31.360 UCB and stuff. For the first couple of rounds. I 0:31:31.400 --> 0:31:33.200 remember fighting for you guys to be like, no, it'd 0:31:33.200 --> 0:31:34.960 be great, It'll be great. You need improvisers for this 0:31:35.040 --> 0:31:37.920 kind of content, especially for that first round of content, 0:31:37.960 --> 0:31:40.080 it was all hanging out with us on the couch. 0:31:40.720 --> 0:31:43.360 You need people who can comfortably keep it moving and 0:31:43.520 --> 0:31:46.320 keep it going because watching live content is actually really 0:31:46.320 --> 0:31:49.480 boring unless you work really hard to make it not boring. Yes, 0:31:49.600 --> 0:31:51.920 so I was really adamant. I wanted my UCB friends 0:31:51.960 --> 0:31:54.240 in there. And it's crazy now to think how that's 0:31:54.320 --> 0:31:57.239 affected everyone's careers and where people are now, and like 0:31:57.440 --> 0:32:00.320 what that was like when we first started. It was 0:32:00.360 --> 0:32:03.440 such a fun neat. Literally was just like, hey, here's 0:32:03.440 --> 0:32:05.040 five or six people hanging out on the couch and 0:32:05.040 --> 0:32:07.200 we're just gonna make bits for you know. What I 0:32:07.240 --> 0:32:08.560 was going to say, if you're going back to our 0:32:08.640 --> 0:32:11.160 E Sports episode is something that I realized watching some 0:32:11.240 --> 0:32:13.680 of the commentators is like, just because you know video 0:32:13.680 --> 0:32:16.400 games really well does not mean you're entertaining that you 0:32:16.400 --> 0:32:19.400 can't see a space right now. But that is so 0:32:19.480 --> 0:32:21.240 and I totally agree. It's so great to have people 0:32:21.280 --> 0:32:24.040 that have a comedy background and actually like to fill space. 0:32:24.120 --> 0:32:26.080 Like the worst thing I feel like in live programming 0:32:26.200 --> 0:32:28.959 is just dead dead air, dead space. It is, And 0:32:29.000 --> 0:32:30.680 so it's like, yeah, you can be a total nerd 0:32:30.720 --> 0:32:32.680 and be really great and geek out over these things, 0:32:32.720 --> 0:32:34.440 but you also have to be an entertainer for people 0:32:34.480 --> 0:32:36.200 to want to stay on the stream. And I want 0:32:36.240 --> 0:32:39.040 to make it really clear, I'm not dissing anyone who's 0:32:39.080 --> 0:32:42.200 a single streamer. I think that part of the reason 0:32:42.560 --> 0:32:45.480 my companies have never tried to do that is there's 0:32:45.480 --> 0:32:48.320 people who do it so well. There's certain people out there, 0:32:48.360 --> 0:32:50.440 like your co Carnages and stuff, who can go live 0:32:50.520 --> 0:32:52.760 and you're just like captivated by them do such a 0:32:52.760 --> 0:32:54.680 great job with it. I would never want to compete 0:32:54.720 --> 0:32:57.360 in that space. We're trying to do stuff that's using 0:32:57.360 --> 0:32:59.840 the platform to do something different and cool, but not 0:33:00.600 --> 0:33:02.600 infringe on that space or even try to act like 0:33:02.640 --> 0:33:05.720 anything in that space is bad or less. It's difficult. 0:33:05.760 --> 0:33:08.080 It's really hard. That's why so many people try it 0:33:08.120 --> 0:33:12.120 and fail. It's a difficult space. So fast forward to 0:33:12.200 --> 0:33:16.080 you with hyper RPG. So what year was that and 0:33:16.120 --> 0:33:19.800 how did that start taking off? It took off because 0:33:19.840 --> 0:33:23.959 I was really unhappy at Geek and Sundry and I 0:33:24.080 --> 0:33:27.240 had a Malika, my fiance who we work with a 0:33:27.240 --> 0:33:30.320 lot on the channel. She brought Jordan Weissman out to 0:33:30.480 --> 0:33:32.840 one of the shows we're doing on geekin Sundry because 0:33:32.880 --> 0:33:34.760 he was the guy who created hero Clicks and I 0:33:34.840 --> 0:33:37.560 was a big Hero Clicks fan. And for people that 0:33:37.640 --> 0:33:39.480 don't know what is hero Clicks, it's just it's a 0:33:39.480 --> 0:33:41.720 tabletop game where you get to play as superheroes. It's 0:33:41.720 --> 0:33:44.160 super nerdy, awesome, it's great, it's amazing. I feel like 0:33:44.160 --> 0:33:46.920 every episode we find the thing that now there needs 0:33:46.920 --> 0:33:51.880 to be an episode about. Yeah, but he created it. 0:33:51.960 --> 0:33:54.360 So Emlika was like, hey, he's my teacher, you know, 0:33:54.520 --> 0:33:56.840 my professor. You should have him on. So he came 0:33:56.880 --> 0:33:58.880 by and immediately you could see he was like, oh, 0:33:58.920 --> 0:34:01.920 I'm in Headhunter moone, and he was asking a lot 0:34:01.920 --> 0:34:04.080 of questions that were very clear, like he's got something 0:34:04.120 --> 0:34:06.160 on his mind. And then he invited me out for 0:34:06.240 --> 0:34:08.399 lunch the next week and he was like, so I've 0:34:08.400 --> 0:34:11.839 heard through the grapevine you're not happy. I'm like, oh, publicly. 0:34:12.480 --> 0:34:14.600 You know, before this week, Zack and I were talking 0:34:14.640 --> 0:34:17.719 that like we both show our true colors really well. 0:34:18.600 --> 0:34:21.000 If we don't like someone, you know it, Yeah, yeah, 0:34:21.040 --> 0:34:24.040 and I'm really bad at lying. Yeah, so if somebody's like, 0:34:24.080 --> 0:34:27.759 how are you doing right now, I'm like un and 0:34:28.120 --> 0:34:29.880 uh So then he was like, well, why don't you 0:34:30.120 --> 0:34:34.320 quit that and start a twitch company with me? Okay, fine, 0:34:34.400 --> 0:34:36.680 it sounds great. Uh So I laid out all the 0:34:36.719 --> 0:34:38.360 ideas that I had been pushing for last year that 0:34:38.400 --> 0:34:39.880 we hadn't got to try, and it was like, as 0:34:39.920 --> 0:34:42.959 long as we can go for this totally down and 0:34:43.239 --> 0:34:45.480 it's a huge risk. I mean I had the stability 0:34:45.520 --> 0:34:48.000 and comfort of working for a major studio that's owned 0:34:48.040 --> 0:34:52.240 by legendary and walking away from that's really difficult. Okay, 0:34:52.239 --> 0:34:53.840 that's a lie. It was really easy to walk away. 0:34:54.400 --> 0:34:56.320 Difficult to walk away from stability and to try to 0:34:56.360 --> 0:34:59.120 start something completely new that's completely untested. It doesn't have 0:34:59.160 --> 0:35:02.120 any celebrity back king, it doesn't have any large marketing. 0:35:02.400 --> 0:35:04.800 You know. We basically started the company with a hundred 0:35:04.800 --> 0:35:07.960 grand and just said let's go for it, and um, 0:35:08.000 --> 0:35:12.400 we have not shut down yet. We've been going for 0:35:12.440 --> 0:35:15.239 over two years now. Um. From that hundred grand, we've 0:35:15.239 --> 0:35:18.120 been able to keep it moving. And doesn't mean that 0:35:18.160 --> 0:35:21.080 it's like, yeah, money's rolling in, but just to survive 0:35:21.120 --> 0:35:23.200 with that little of a startup costs has felt like 0:35:23.280 --> 0:35:26.000 a success in it. Yeah, and so when you said 0:35:26.040 --> 0:35:28.000 that you had like these core ideas that you wanted 0:35:28.040 --> 0:35:30.080 what what were those that you came in with, Like, 0:35:30.160 --> 0:35:31.520 I want to do this and this is what I 0:35:31.520 --> 0:35:33.399 want to see on this channel. I wanted to get 0:35:33.400 --> 0:35:35.480 the audience more involved. One of the key things I 0:35:35.520 --> 0:35:37.800 thought was missing from my first round of big studio 0:35:37.840 --> 0:35:41.239 programming I say big studio for Twitch it's big studio programming, 0:35:41.640 --> 0:35:45.480 was that the shows still felt like there was a barrier. 0:35:45.719 --> 0:35:47.640 And I think the biggest strength of Twitch is that 0:35:47.680 --> 0:35:50.520 you're becoming one with the audience. You're you're an active 0:35:50.520 --> 0:35:52.879 representation of their likes and their interests, and if you're 0:35:52.920 --> 0:35:56.360 not involving them, you're you're failing. To me, Twitch is 0:35:56.400 --> 0:35:58.920 a dialogue and not a monologue. YouTube is a monologue. 0:35:58.920 --> 0:36:01.239 TV is a monologue. You're putting that content out there. 0:36:01.239 --> 0:36:03.239 This in a way is a monologue. You get a 0:36:03.239 --> 0:36:05.279 little bit back from your social media and stuff like that. 0:36:05.280 --> 0:36:08.279 But Twitch is literally a dialogue. It's real time, it's 0:36:08.360 --> 0:36:10.319 right in your face, and there's an active chat room 0:36:10.320 --> 0:36:13.160 for them. Yeah, I will actually stop you right there, 0:36:13.200 --> 0:36:15.320 because that's something we were touching on earlier, which is 0:36:15.360 --> 0:36:17.120 the big difference of Twitch and kind of where this 0:36:17.200 --> 0:36:19.719 excitement behind it comes from is like you said, and 0:36:19.719 --> 0:36:22.239 I think you said it way better than I described it, 0:36:22.280 --> 0:36:24.880 but yeah, it's it's a dialogue and people get to 0:36:24.920 --> 0:36:28.280 be interacting and there's no way to talk about hyper 0:36:28.320 --> 0:36:31.040 without getting into interactivity. So we'll even get deeper in 0:36:31.239 --> 0:36:34.759 that soon. But just for the listeners, that's your main 0:36:34.880 --> 0:36:38.640 core difference between like Twitch in your YouTube's and what 0:36:38.760 --> 0:36:41.120 have you. And I think that is true. If you're 0:36:41.160 --> 0:36:44.320 not communicating what your chat, you are failing. And in 0:36:45.239 --> 0:36:48.560 small little ways that the audience is coded, like when 0:36:48.600 --> 0:36:51.479 I do my own solo stream, the first thing someone 0:36:51.520 --> 0:36:54.120 will do before they even follow, will be like, hey, 0:36:54.680 --> 0:36:56.799 just to see if you'll talk to them, because if 0:36:56.840 --> 0:36:59.719 you don't talk to them, they'll leave. You want to 0:36:59.719 --> 0:37:02.960 be reckoning exactly, And the moment you're like, oh, hey, 0:37:03.080 --> 0:37:05.799 so and so, how you doing, boom a follow right there, 0:37:06.120 --> 0:37:08.960 that's just how ingrained it is to that user base. 0:37:09.400 --> 0:37:11.640 And I wish I could remember, but someone was saying 0:37:11.680 --> 0:37:17.160 that this is the next phase of online content. It's 0:37:17.200 --> 0:37:18.840 something that that's part of The reason I'm pushing for 0:37:18.880 --> 0:37:20.680 it so hard is I think that it is the 0:37:20.680 --> 0:37:22.600 next phase of media, and you're seeing companies out there. 0:37:22.600 --> 0:37:24.640 Now there's a show on CBS that has a live 0:37:24.719 --> 0:37:26.279 version for the East and the West Coast, and they 0:37:26.320 --> 0:37:28.680 live tweet why it's out because you're getting that real 0:37:28.760 --> 0:37:31.920 time feedback. It's kind of as we distance ourselves more 0:37:31.960 --> 0:37:34.080 and more online and we become less and less in 0:37:34.120 --> 0:37:36.120 touch at each other, I feel like the pendulum swings 0:37:36.120 --> 0:37:38.800 back towards like I need something. I need to feel 0:37:39.120 --> 0:37:41.000 like I'm a part of something. So you have these 0:37:41.040 --> 0:37:43.359 big online games that do really well, but you also 0:37:43.400 --> 0:37:45.440 have Twitch where you feel like you're a part of something, 0:37:45.520 --> 0:37:48.400 your voice matters. You go deeper than just that too, 0:37:48.520 --> 0:37:51.759 the subcultures that exist even on one person's channel. You know, 0:37:51.760 --> 0:37:53.920 our discord room has thirty different rooms in it, and 0:37:53.960 --> 0:37:57.680 each room sometimes has its own small subculture. Of these 0:37:57.719 --> 0:37:59.719 are the things we're interested in. We found each other 0:37:59.800 --> 0:38:03.200 through this like minded thing. We just want a voice. 0:38:03.280 --> 0:38:05.000 We want to know we're not alone. You know, I 0:38:05.000 --> 0:38:06.880 think I don't want to say that everyone on twitches lonely, 0:38:06.920 --> 0:38:09.399 because that's not true. But there's a lot of lonely 0:38:09.400 --> 0:38:11.160 people in the world right now who feel that they're 0:38:11.160 --> 0:38:13.560 missing some sort of connection there and being able to 0:38:13.560 --> 0:38:16.520 provide someone that next step in entertainment, you're not just 0:38:16.560 --> 0:38:18.919 sitting there watching Netflix alone and eating a bag of chips. 0:38:18.920 --> 0:38:21.279 You know, you're watching Netflix with your friends and in 0:38:21.360 --> 0:38:23.960 real time commenting back and forth on what you're experiencing. 0:38:24.320 --> 0:38:26.520 My idea for hyper was, Okay, now you're watching Netflix 0:38:26.560 --> 0:38:28.160 with your friends in your real time watching what if 0:38:28.200 --> 0:38:29.920 you could press a button on your remote to make 0:38:29.960 --> 0:38:34.640 something happen in that show live and interactively that contributes 0:38:34.680 --> 0:38:37.319 to the story as it's happening, and you recognize that 0:38:37.400 --> 0:38:41.640 was me. I did that. I'm important. My voice matters. 0:38:41.640 --> 0:38:44.040 So that's kind of what we built the whole company around. 0:38:44.200 --> 0:38:46.239 Was that level of I was going to say, like, 0:38:46.320 --> 0:38:48.520 but as a content creator, though, do you feel like 0:38:48.600 --> 0:38:51.839 having constant feedback can never be a hindrance or does 0:38:51.840 --> 0:38:54.719 it feel like you now can't just make what you 0:38:54.719 --> 0:38:56.879 want to make and you have to kind of yeah, 0:38:56.920 --> 0:38:59.520 how do you deal with that? Um At first a 0:38:59.520 --> 0:39:04.239 lot of anxiety, now very freely. I think it took 0:39:04.280 --> 0:39:07.239 a long time coming from production to get used to 0:39:07.239 --> 0:39:10.160 this idea that preproduction doesn't matter as much as real 0:39:10.200 --> 0:39:12.280 time production on what's happening at the moment and responding 0:39:12.280 --> 0:39:14.920 and reacting to it like an improviser. I've learned more 0:39:14.960 --> 0:39:17.719 from my improviser friends and watching their shows and how 0:39:17.800 --> 0:39:20.640 you guys perform and react to things in real time 0:39:20.640 --> 0:39:23.080 than I have from any other type of media, because 0:39:23.120 --> 0:39:26.359 it's about that feedback loop and making sure that you're 0:39:26.480 --> 0:39:29.320 adapting your content to the feeling that's happening in the moment. 0:39:29.920 --> 0:39:32.640 And it can be really tough. And when you empower 0:39:32.719 --> 0:39:34.560 your audience to this level, and I would say from 0:39:34.560 --> 0:39:37.479 a studio standpoint, why it's probably you're seeing this happen 0:39:37.520 --> 0:39:39.480 with when they open up their Twitter and things like 0:39:39.520 --> 0:39:42.520 that too. When you empower your audience to a certain extent, 0:39:42.800 --> 0:39:45.360 there comes negatives to that, which is they think that 0:39:45.440 --> 0:39:47.879 they know better than you because they're so involved, they're 0:39:47.880 --> 0:39:50.080 so connected to it. They think, all of a sudden, well, 0:39:50.120 --> 0:39:51.799 this is mine just as much as it's yours, and 0:39:51.800 --> 0:39:54.879 you should take my advice. We constantly battle that, and 0:39:54.920 --> 0:39:57.800 we try to give people other opportunities to feel like 0:39:57.840 --> 0:39:59.520 their voices heard, even if we have to tell them 0:39:59.520 --> 0:40:01.720 from time to time, I'm sorry, but in this instance 0:40:01.760 --> 0:40:03.840 we know better. We have to say that this is 0:40:03.840 --> 0:40:05.200 how it's going to be done. This is the thing 0:40:05.200 --> 0:40:09.200 we're gonna do. Sometimes it's trusting analytics and telling them 0:40:09.280 --> 0:40:12.640 very honestly and openly. Our analytics actually show that even 0:40:12.640 --> 0:40:14.680 though you a couple of you are very loudly saying 0:40:14.719 --> 0:40:17.040 this doesn't work, it doesn't work, it doesn't work, analytically, 0:40:17.040 --> 0:40:19.319 we're seeing better retention by doing this, this, and this. 0:40:20.200 --> 0:40:22.160 That's something we also try to do because there is 0:40:22.160 --> 0:40:27.399 that dialogue feedback loop, very honestly tell the audience this 0:40:27.480 --> 0:40:30.400 is what's happening in that moment, which is very scary 0:40:30.440 --> 0:40:33.680 for a studio or a business to just out in 0:40:33.719 --> 0:40:36.600 the open say, hey, so last week we did this thing. 0:40:37.000 --> 0:40:39.880 It failed. Here's why it failed. Here's the responses we 0:40:39.920 --> 0:40:42.239 got from it, here's all these things we saw that 0:40:42.280 --> 0:40:43.799 you didn't respond to it the way we wanted. So 0:40:43.800 --> 0:40:46.960 we're gonna make these changes. And yeah, I remember when 0:40:46.960 --> 0:40:49.200 I joined the channel, when if you and I joined 0:40:49.239 --> 0:40:52.840 hyper RPG, you are very upfront about the financials. E 0:40:52.880 --> 0:40:55.000 feel like that was an important part of like keeping 0:40:55.040 --> 0:40:58.960 this community feel. Yes, I think it's very important. It's 0:40:58.960 --> 0:41:01.240 basically like a live kick started. Now, not every company 0:41:01.239 --> 0:41:02.719 should do it this way, that's just the way we 0:41:02.800 --> 0:41:05.360 chose to do it. But using Twitch as a platform 0:41:05.400 --> 0:41:07.919 to embrace that attitude, if you get to the heart 0:41:07.960 --> 0:41:09.759 of it, why would I hide it? That's not what 0:41:09.760 --> 0:41:12.839 Twitch is about. Twitch is very voyeuristic in that way. 0:41:12.840 --> 0:41:14.279 So if we're gonna run a company, we're gonna have 0:41:14.280 --> 0:41:17.320 to run that company voyeuristically and let them behind a 0:41:17.400 --> 0:41:19.480 little bit and tell them exactly what's happening and not 0:41:19.600 --> 0:41:21.680 hide anything. And what ends up happening is they end 0:41:21.719 --> 0:41:23.719 up supporting you more because you're a real person. They 0:41:23.719 --> 0:41:26.320 trust you. They see that you're not just taking money 0:41:26.360 --> 0:41:29.120 and spending it recklessly. You're just trying to make cool 0:41:29.160 --> 0:41:31.399 stuff and do really cool content. And we feel people 0:41:31.440 --> 0:41:33.919 support that on Twitch, which is to me that that's 0:41:33.960 --> 0:41:35.799 so cool the future of entertainment in a way, like 0:41:36.320 --> 0:41:39.160 you pay for what you think is worth it. Yeah. 0:41:39.280 --> 0:41:41.640 I remember being in our discord and people would be like, 0:41:41.680 --> 0:41:44.040 I want to buy Zach Like he works so hard, 0:41:44.080 --> 0:41:45.760 I would just want to buy him a movie ticket. 0:41:45.800 --> 0:41:48.759 And like people think if they would see you know, 0:41:49.280 --> 0:41:51.719 on the stream, like constantly working all these shows, I 0:41:51.719 --> 0:41:54.080 think people got you were a part of their family 0:41:54.120 --> 0:41:56.480 because they saw you every single day, and I just 0:41:56.520 --> 0:41:58.040 remember it was like I want to take him in 0:41:58.080 --> 0:42:00.080 Malika like on a day, and like I feel that 0:42:00.160 --> 0:42:03.560 all he does his work. It gets weird. It's a weird. Yeah, 0:42:03.600 --> 0:42:05.360 but they're so invested in you, and I feel like 0:42:05.360 --> 0:42:07.839 a lot of people, you know, wish that they could 0:42:07.840 --> 0:42:11.680 have that with their fans or with their community members. Yeah. 0:42:12.040 --> 0:42:16.040 What's also interesting too is I feel like, you know, Twitch, 0:42:16.480 --> 0:42:19.959 the the window is kind of on both sides, which 0:42:20.040 --> 0:42:23.480 is like you get a chance to kind of know 0:42:23.680 --> 0:42:25.680 the people who are watching and the people see you. 0:42:25.719 --> 0:42:28.640 And it's very interesting because I remember when I mentioned 0:42:28.640 --> 0:42:30.799 Twitch to people who aren't in then now, which is 0:42:30.920 --> 0:42:33.600 a k other people in Hollywood who I often are like, 0:42:33.640 --> 0:42:37.520 they're like what, there's often this idea that like these 0:42:37.520 --> 0:42:40.720 are like, you know, these nerdy kids watching it because 0:42:41.120 --> 0:42:43.040 the time you'll see it in public or kids who 0:42:43.080 --> 0:42:45.799 will have their iPad in public and they're watching mine 0:42:45.800 --> 0:42:47.640 crafting is and all this. But what they don't know 0:42:47.760 --> 0:42:51.080 is is actually a pretty diverse age wise group of people. 0:42:51.080 --> 0:42:55.120 They're just full grown adults, people with jobs, people, And 0:42:55.200 --> 0:42:59.080 I think it's just because people can't understand the concept 0:42:59.120 --> 0:43:02.279 of watching. Some times they're not wanting to get it. Sometimes, Yeah, 0:43:02.320 --> 0:43:04.239 sometimes when I first discovered it too, I didn't. I 0:43:04.280 --> 0:43:06.000 was like, what is this? Why would I? Why would 0:43:06.000 --> 0:43:07.080 I get into it? And it took me a little 0:43:07.080 --> 0:43:08.880 bit to understand it. And I think that's the biggest 0:43:08.920 --> 0:43:11.520 challenge in is the learning curve for a viewer. The 0:43:11.640 --> 0:43:14.080 UI is not that intuitive, you know, like they're making 0:43:14.120 --> 0:43:15.799 updates to it all the time. But the biggest thing 0:43:15.840 --> 0:43:17.759 we get back from new viewers that are coming in, 0:43:18.360 --> 0:43:20.160 I don't get this. I can't what what am I 0:43:20.200 --> 0:43:22.760 supposed to be looking at? What's going on? I'm always 0:43:22.760 --> 0:43:24.480 trying to tell people, like, get in that chat room, 0:43:24.600 --> 0:43:27.960 just say something in our community. You'll get feedback and 0:43:28.000 --> 0:43:31.000 you'll find you're like, you're tweeting at us, obviously you 0:43:31.080 --> 0:43:33.120 like this content. Go in the chat just say hi. 0:43:33.760 --> 0:43:36.520 And they're nervous too, because it's a very intimidating platform, 0:43:36.560 --> 0:43:39.720 because it's not as inviting as the simplicity of opening 0:43:39.760 --> 0:43:42.239 up your Netflix account or going to YouTube. Is a 0:43:42.320 --> 0:43:44.840 much more natural kind of thing. T which feels a 0:43:44.840 --> 0:43:47.200 little bit more get keeped in a way from its 0:43:47.200 --> 0:43:50.280 own UI and its own set up. There is something 0:43:50.320 --> 0:43:53.560 on Twitch for every type of nerd, literally, but you 0:43:53.600 --> 0:43:56.080 wouldn't know that if you just went to Twitch that TV, 0:43:56.239 --> 0:43:58.040 you're gonna be like, oh, so everybody here just plays 0:43:58.120 --> 0:44:02.360 Fortnite and over watching League Legends and that's all you 0:44:02.360 --> 0:44:04.440 would know. Yeah, that's very That's all you would know, 0:44:04.560 --> 0:44:06.759 and you wouldn't. You would walk away thinking this isn't 0:44:06.800 --> 0:44:09.040 for me. But if you spent just a little bit 0:44:09.040 --> 0:44:11.279 of time you searched or trying to find what you're 0:44:11.280 --> 0:44:13.239 looking for, you're going to find your people. And that's 0:44:13.239 --> 0:44:15.279 what I love about it. It is tough, though it is. 0:44:15.400 --> 0:44:17.279 It is hard to find. It's it's difficult. I think 0:44:17.360 --> 0:44:21.360 that is something worth mentioning. Yeah, when you go to Twitch, 0:44:21.440 --> 0:44:25.680 there is a hero page with I don't even want 0:44:25.680 --> 0:44:28.920 to say top streams, but selected streams are put on 0:44:28.960 --> 0:44:31.799 the front page. Some of those positions are paid for, 0:44:31.880 --> 0:44:35.000 some of her hand picked, and through that you would 0:44:35.040 --> 0:44:37.840 assume you get an idea of the of the makeup 0:44:37.880 --> 0:44:40.160 of Twitch, but it's not really the case. Like you said, 0:44:40.440 --> 0:44:42.359 if a new game comes out, so you come out 0:44:42.480 --> 0:44:45.719 on a Friday where new game drops, you're gonna think 0:44:45.760 --> 0:44:50.080 twitches everyone streaming this game, because nine times out of ten, 0:44:50.200 --> 0:44:52.720 if you're a front page streamer, you're gonna be playing 0:44:52.719 --> 0:44:55.479 the newest game. That's just like, that's just the way 0:44:55.520 --> 0:44:58.799 it goes. But it's more than that. They're they're trying 0:44:58.800 --> 0:45:00.800 to make updates to the discover a getting platform. But 0:45:00.800 --> 0:45:03.560 they're definitely the other thing right under the hero player 0:45:03.600 --> 0:45:06.920 you see is top games, and it's always going to 0:45:07.000 --> 0:45:09.040 be a very specific four or five at the top. 0:45:09.040 --> 0:45:11.080 It's very self already said it. I know if you 0:45:11.120 --> 0:45:13.160 if there's a StarCraft tournament, it'll pop up to the 0:45:13.200 --> 0:45:15.319 top again, or World Warcraft drops an update, it will 0:45:15.400 --> 0:45:18.680 jump up to the top again. But and that creates 0:45:18.680 --> 0:45:21.759 this self fulfilling prophecy with streamers to where well, the 0:45:21.800 --> 0:45:23.520 only way I'm gonna get seen then is if I'm 0:45:23.520 --> 0:45:25.759 playing Fortnite because it's at the top. So Fortnite just 0:45:25.800 --> 0:45:28.480 keeps getting bigger because they'll log in and they're like, well, 0:45:28.520 --> 0:45:30.640 i'm gonna stream a game, I better stream Fortnite because 0:45:30.680 --> 0:45:33.040 that's what everyone's watching. I'm not saying everyone does this, 0:45:33.080 --> 0:45:35.640 but that's one of the best tactics to find viewers 0:45:35.680 --> 0:45:38.799 because that's what everyone's watching. And that's very true, and 0:45:38.880 --> 0:45:41.600 I want to if you are a solo streamer trying 0:45:41.600 --> 0:45:45.720 to start up and and your careers, I want to 0:45:45.920 --> 0:45:48.640 implore that you do not do that. You get lost 0:45:48.640 --> 0:45:51.080 in that, and just to even go more in depth 0:45:51.160 --> 0:45:53.879 with it, so you see, basically, you see the quote 0:45:53.920 --> 0:45:56.920 unquote cover of the game and the amount of viewers 0:45:56.960 --> 0:45:59.719 watching it, and if you are a viewer, you click it, 0:46:00.080 --> 0:46:03.799 and then it ranks all the streamers streaming it, but 0:46:04.040 --> 0:46:07.560 it's from order of the most viewers to the least. 0:46:07.719 --> 0:46:09.600 So if you are a new streamer, you're gonna be 0:46:09.680 --> 0:46:12.680 all the way at the bottom. However, if you have 0:46:12.719 --> 0:46:15.600 a game that you like that's niche and you click that, 0:46:16.239 --> 0:46:18.719 the community for that game is going to find you 0:46:18.760 --> 0:46:22.320 a lot easier. I play games like Dauntless, which doesn't 0:46:22.320 --> 0:46:24.480 have a big community, and I you know, I usually 0:46:24.680 --> 0:46:28.320 only have about like viewers, but I'm at the top 0:46:28.480 --> 0:46:30.440 because I'm one of the few sutreaments. You're gonna have 0:46:30.760 --> 0:46:33.759 a much higher percentage chance of someone finding exactly at 0:46:33.800 --> 0:46:35.640 the top. But even then, I would say anyone who's 0:46:35.680 --> 0:46:37.120 wanted to try it out, just do what you love 0:46:37.680 --> 0:46:42.759 because it's live content and you can't fake for very 0:46:42.760 --> 0:46:45.480 long on live content, people will see through you, So 0:46:45.560 --> 0:46:47.719 you better do what you love. If you're trying to 0:46:47.719 --> 0:46:49.520 play a game just to be popular or to be 0:46:49.560 --> 0:46:51.400 at the top, they're going to see through it eventually. 0:46:51.520 --> 0:46:53.000 Do what you love, what you know the most about 0:46:53.040 --> 0:46:55.080 what you you know. One of my favorite people in 0:46:55.120 --> 0:46:58.080 the world, Jim Stewart Allen. Did you get to meet 0:46:58.160 --> 0:47:00.839 him when you want to. He's gonna be town Friday night. 0:47:00.840 --> 0:47:03.319 He's doing an organ trail RPG with which is going 0:47:03.360 --> 0:47:05.799 to be ridiculous, but Morgan trail is his thing. That's 0:47:05.840 --> 0:47:09.440 what he loves. And he went on Twitch and streamed 0:47:09.480 --> 0:47:12.279 Oregon Trail for like over two days straight. Every day 0:47:12.320 --> 0:47:15.399 he just did the same very first organ trail over 0:47:15.760 --> 0:47:19.040 and over and over again. But he's so passionate about 0:47:19.080 --> 0:47:21.399 it and what he loves. It's really fun to watch 0:47:21.480 --> 0:47:23.480 and it's really interesting and he found an audience from that, 0:47:23.520 --> 0:47:25.120 and he found some gigs from that, and he found 0:47:25.160 --> 0:47:27.479 some other work from that because that's what he loves. 0:47:27.520 --> 0:47:29.359 And I think you have to do that. Yeah, yeah, 0:47:29.440 --> 0:47:33.080 and speaking passionately, I know your community is very passionate. 0:47:33.120 --> 0:47:42.160 But we'll get into that right after the break and 0:47:42.440 --> 0:47:45.759 we are back. Hello, welcome back to Narrative Cent. I'm 0:47:45.760 --> 0:47:55.279 if Zack. You bank Yes, um, so we were talking 0:47:55.320 --> 0:47:59.160 about the community. Yeah, how I mean, how do you 0:47:59.280 --> 0:48:01.560 does it flux to wait for you like your numbers 0:48:01.800 --> 0:48:03.680 or how does that work? Because Twitch is something that 0:48:03.719 --> 0:48:06.239 you have to pay for every month, or if you're 0:48:06.239 --> 0:48:09.439 a subscriber, you don't have to subscribe the contents free 0:48:09.480 --> 0:48:12.560 for anyone, so anyone can watch your shows live. So 0:48:12.600 --> 0:48:15.440 what are the added benefits of subscribing? Um? For us 0:48:15.480 --> 0:48:17.600 in particular, A lot of people don't do this and 0:48:17.640 --> 0:48:19.000 we used to get a lot of flak for it, 0:48:19.040 --> 0:48:20.719 but we get less flat now is more people have 0:48:20.760 --> 0:48:22.920 started signing on to do this. We put our v 0:48:23.040 --> 0:48:25.000 o d s behind a sublock and for people that 0:48:25.040 --> 0:48:27.239 don't know v o d s video on demand, so 0:48:27.280 --> 0:48:29.360 the recording of what we just did. Say, you're a 0:48:29.400 --> 0:48:32.320 European viewer and we have a live show at six pm. 0:48:32.360 --> 0:48:33.640 You don't want to get up at nine am that 0:48:33.680 --> 0:48:36.280 morning or you know, four am whatever it is to 0:48:36.280 --> 0:48:39.359 to watch. You want to go to bed. So you're like, well, 0:48:39.400 --> 0:48:41.319 I'll catch the v o D in the morning. We 0:48:41.440 --> 0:48:45.280 sublock ours, which you know does suck. For those viewers 0:48:45.360 --> 0:48:46.960 who want to be able to see it as quickly 0:48:47.000 --> 0:48:49.680 as possible, who just unfortunately don't live in the right 0:48:49.719 --> 0:48:53.040 time zone. The sad truth of the situation is running 0:48:53.040 --> 0:48:54.839 a business costs a lot of money. We pay all 0:48:54.840 --> 0:48:58.200 our talent, We try to do everything right as a company, 0:48:58.280 --> 0:49:01.160 and we just have to on a financial standpoint. We 0:49:01.200 --> 0:49:03.839 have to lock our our votes, but not everyone does that. 0:49:03.840 --> 0:49:06.160 That's a choice, which is ultimately one of the things 0:49:06.160 --> 0:49:08.719 I like about Twitch. I have control over things like that. 0:49:09.000 --> 0:49:11.160 If a streamer doesn't want to sublock their votes, they 0:49:11.160 --> 0:49:13.000 don't have to. You get access to a mote to 0:49:13.040 --> 0:49:15.720 win new sub um you get access to other special 0:49:15.719 --> 0:49:18.640 features as designed by the streamer, so it's kind of 0:49:18.719 --> 0:49:21.239 up to the streamer what they want behind that subscription. 0:49:22.239 --> 0:49:23.919 It's it's it's a good way to go about it. Yeah, 0:49:23.960 --> 0:49:26.799 and it's and it's pretty cool too because, like you said, 0:49:26.840 --> 0:49:29.840 it's optional. So if if someone doesn't want to stream 0:49:29.840 --> 0:49:32.120 it's like you know, or you know, if someone signing 0:49:32.120 --> 0:49:35.640 the financial place to subscribe, then then they can still 0:49:35.760 --> 0:49:38.680 enjoy it. But you know that it is really cool, 0:49:38.960 --> 0:49:42.080 uh when you do, and I mean they keep releasing 0:49:42.080 --> 0:49:43.839 new tools to allow that to be easier for people 0:49:43.880 --> 0:49:45.640 to because I mean, ultimately, it's one of the easiest 0:49:45.640 --> 0:49:48.360 ways to support a streamer and say I like this content. 0:49:48.680 --> 0:49:50.440 It's like signing up for Hulu. It's like signing up 0:49:50.440 --> 0:49:52.280 for Netflix. Are saying I want to give this person 0:49:52.320 --> 0:49:54.520 five bucks a month to say I support you and 0:49:54.520 --> 0:49:56.120 I want you to keep making this kind of content. 0:49:56.719 --> 0:49:59.320 And Twitch keeps releasing new tools that make it easier 0:49:59.360 --> 0:50:02.319 for people to do, Like Twitch Prime. You link your 0:50:02.360 --> 0:50:04.560 Amazon account with your Twitch account. You get a free 0:50:04.560 --> 0:50:06.800 subscription every month to give to a streamer of your choice. 0:50:07.239 --> 0:50:09.320 It doesn't au already new, so you have to remember 0:50:09.320 --> 0:50:11.879 to go back into the channel and to add that. 0:50:11.960 --> 0:50:15.200 They added a new extension where it can do it. 0:50:15.239 --> 0:50:17.799 The only thing is this an overlay extension, so it 0:50:17.800 --> 0:50:20.600 doesn't know though it's just a it's just a pop out. 0:50:20.640 --> 0:50:23.000 That's just like don't forget, which I get. I mean 0:50:23.040 --> 0:50:26.000 Amazon's business too. You can't. You can't just enable that. 0:50:26.040 --> 0:50:27.680 Then it wouldn't have existed in the first place. It's 0:50:27.719 --> 0:50:29.800 just like Amazon Prime. They're betting on you forgetting to 0:50:29.800 --> 0:50:32.880 get free shipment every single time. That's how you get it. 0:50:33.520 --> 0:50:36.200 Same thing, it's you know, most people forget to use it. 0:50:36.239 --> 0:50:38.000 That's how it pays off of the people who don't forget. 0:50:38.400 --> 0:50:41.280 And um, the other thing, they just releases gifting subs 0:50:41.320 --> 0:50:43.200 which people have been asking for for a long time. 0:50:43.480 --> 0:50:45.600 That happens all the time in our channel, or somebody's like, oh, 0:50:45.640 --> 0:50:47.600 I'm from you know, I'm from here. I'm having a 0:50:47.680 --> 0:50:50.120 rough month right now. I really wish I could subscribe Boom. 0:50:50.160 --> 0:50:52.480 Someone will gift it to them immediately, just by that 0:50:52.600 --> 0:50:55.000 sense of community of like I got you, I got 0:50:55.080 --> 0:50:57.360 five bucks, you can have it. It's such a different 0:50:57.400 --> 0:51:02.680 community than you, Tobe, so Zack, you actually work to 0:51:02.800 --> 0:51:06.560 help people that are trying to transition from YouTube to twitch. 0:51:07.160 --> 0:51:09.480 Um so how about like how I know that we're 0:51:09.480 --> 0:51:11.439 talking a little bit as far as how people get 0:51:11.480 --> 0:51:13.520 started with a Twitch channel, and can you also talk 0:51:13.680 --> 0:51:16.960 talk a little bit about how you get Twitch partnered. Yeah, 0:51:17.040 --> 0:51:19.799 luckily it's really a lot easier now. Partner for Twitter 0:51:19.920 --> 0:51:22.000 used to be much more up in the air, wasn't 0:51:22.000 --> 0:51:23.880 really clear set rules. They've done a better job now 0:51:24.000 --> 0:51:26.480 saying these are the requirements. If you meet these requirements, 0:51:26.600 --> 0:51:29.360 you'll get partnered. This many hours watched you stream this 0:51:29.400 --> 0:51:31.640 many hours a week. You have this kind of current 0:51:31.719 --> 0:51:35.200 level of viewer base, you'll get partnered. So you just 0:51:35.200 --> 0:51:37.120 gotta hit those goals, and those goals are available on 0:51:37.160 --> 0:51:39.880 their website and within your Twitch user. Yeah, they do 0:51:39.920 --> 0:51:42.959 it as achievements and after every stream you actually see 0:51:43.040 --> 0:51:47.200 your progress. Uh. It's it's it's actually really really cool 0:51:47.280 --> 0:51:49.799 because it was like back in the day, was how 0:51:49.840 --> 0:51:52.320 do you how do you get partnering? There were stuff, 0:51:52.440 --> 0:51:55.440 it was it was rough. Ye, Well so then what 0:51:55.520 --> 0:51:57.480 are the benefits of being partnered and how do you 0:51:57.520 --> 0:51:59.879 get like on the front page? Oh you get paid? Okay, 0:52:00.040 --> 0:52:02.640 mean that's you don't people can't subscribe to if you're 0:52:02.680 --> 0:52:04.600 not a partner. Well now they have a fili which 0:52:04.640 --> 0:52:06.600 kind of work like that. But there are benefits to 0:52:06.600 --> 0:52:09.279 being a partner, lots of benefits actually. Um so it's 0:52:09.320 --> 0:52:11.120 definitely a goal that you want to hit, including like 0:52:11.200 --> 0:52:14.040 special events with Twitch, getting invited to participate in things 0:52:14.120 --> 0:52:16.040 with them. You know, they try really hard to take 0:52:16.040 --> 0:52:19.680 care of their partner base. They've been growing exponentially, so 0:52:19.719 --> 0:52:21.640 I think that's been a challenge for them because they're 0:52:21.640 --> 0:52:24.000 growing so fast and they're partnering a lot of people 0:52:24.239 --> 0:52:26.920 it's hard to keep everyone happy. Yeah, I was just 0:52:26.960 --> 0:52:29.480 smiling because I realized that I had two shows on 0:52:29.560 --> 0:52:33.200 your channel and I never had to worry about like 0:52:33.280 --> 0:52:35.200 I don't even know the behind the scenes. That's what 0:52:35.320 --> 0:52:37.279 happens sometimes when you get to host at a at 0:52:37.320 --> 0:52:40.360 a studio channel, is there's people exact taking care of everything. 0:52:40.800 --> 0:52:43.160 We worry about that stuff day in and day out. Yeah, 0:52:43.200 --> 0:52:46.279 so I just to have fun and I did so. 0:52:46.400 --> 0:52:48.560 As far as people moving from YouTube to Twitch, I 0:52:48.600 --> 0:52:50.680 see a lot of studios trying to do that now 0:52:50.880 --> 0:52:54.480 in people but because twitches asking them to. Okay, I 0:52:54.480 --> 0:52:57.040 won't dive in any specifics to keep from getting in 0:52:57.040 --> 0:53:00.479 trouble of indias and stuff, but I know that right now, 0:53:00.920 --> 0:53:03.160 that's kind of It's an interesting space in the live 0:53:03.239 --> 0:53:06.560 world right now because Mixer Facebook are both trying to 0:53:06.640 --> 0:53:09.040 buy people out and a Twitch contract and I know 0:53:09.080 --> 0:53:12.560 a few people. There was someone I won't name them 0:53:12.560 --> 0:53:14.160 because I don't know if they want all their business 0:53:14.239 --> 0:53:16.560 out like that. But I was gonna invite a streamer 0:53:17.000 --> 0:53:21.160 and unfortunately that streamer is not on Twitch anymore. But 0:53:21.360 --> 0:53:28.600 because I probably know you Facebook and the but and 0:53:28.680 --> 0:53:31.080 it was because they didn't know that when you are 0:53:31.120 --> 0:53:34.520 a partner, you are exclusive to Twitch. You can only 0:53:34.840 --> 0:53:38.320 stream yourself playing video There's like little kind of ways around, 0:53:38.360 --> 0:53:42.839 like if you're not streaming, you playing video games on 0:53:42.880 --> 0:53:45.680 like a different platform and like Facebook. But like when 0:53:45.760 --> 0:53:49.600 you're like committing to like Facebook gaming and you're streaming 0:53:49.640 --> 0:53:51.480 the same way you would as you would on Twitch, 0:53:51.480 --> 0:53:53.600 you are in breach of your contract. I asked this 0:53:53.719 --> 0:53:55.520 all the time. Why don't you guys live stream this 0:53:55.560 --> 0:53:56.920 to YouTube? Why I want to watch on YouTube? I 0:53:56.920 --> 0:53:59.000 don't watch YouTube, Like, I'm not going to breach my contract, 0:53:59.200 --> 0:54:01.520 have a contract. I'm also not at liberty to talk 0:54:01.560 --> 0:54:05.399 about what's in that contract. But basically, you know, right now, 0:54:05.400 --> 0:54:07.640 it's kind of the wild West because which is great 0:54:07.640 --> 0:54:09.680 because it's putting power into the content creator's hands a 0:54:09.719 --> 0:54:12.399 little bit more. But Facebook buying people out. Mixer will 0:54:12.400 --> 0:54:15.480 offer people deals, and you know, YouTube is in a 0:54:15.480 --> 0:54:18.640 position where people are flooding away from YouTube and Twitch 0:54:18.680 --> 0:54:20.200 is coming to me and like, you you should come 0:54:20.239 --> 0:54:22.239 to my platform, come over here. But do you think 0:54:22.280 --> 0:54:24.200 that's going to bring some of the toxicity with it. 0:54:24.239 --> 0:54:26.680 I feel like it's such a it's been such a 0:54:26.800 --> 0:54:30.240 nice community, but it's up to you. That's the difference 0:54:30.280 --> 0:54:32.200 with Twitch and YouTube is they give you the tools 0:54:32.280 --> 0:54:34.319 and it's up to you to enoct them. And they've 0:54:34.400 --> 0:54:36.799 just released some stricter guidelines which some of those people 0:54:36.800 --> 0:54:39.520 that are coming over and I won't name names, they're 0:54:39.520 --> 0:54:41.680 going to find themselves in trouble because their communities will 0:54:41.719 --> 0:54:43.600 get them banned from Twitch if Twitch lives up to 0:54:43.600 --> 0:54:46.399 their end of those partner agreements the way their communities act. 0:54:46.480 --> 0:54:49.080 I know who you're talking about, yea. So it used 0:54:49.080 --> 0:54:50.960 to just be what you did on screen resulted and 0:54:50.960 --> 0:54:53.040 you're getting punished for it. There's some new rules now 0:54:53.080 --> 0:54:55.680 where if your community is doing things, you can be 0:54:55.719 --> 0:54:57.719 held responsible for that because if you're not putting a 0:54:57.760 --> 0:55:01.000 stop to you have the ability to those giving tools. 0:55:01.000 --> 0:55:03.200 And that's what I want to talk about because there 0:55:03.239 --> 0:55:07.000 are so many toxic communities that people turn a blind 0:55:07.000 --> 0:55:10.839 eye too because they're getting numbers. But it is very 0:55:10.880 --> 0:55:14.480 true that as a content creator, you are in control 0:55:14.520 --> 0:55:17.560 of what your community puts out. Your community could only 0:55:17.760 --> 0:55:21.560 do what you allow. If your community is saying slurs 0:55:21.640 --> 0:55:25.799 and being ignorant and all this stuff, it's because you're 0:55:25.840 --> 0:55:29.040 not banning those people, so you're only making it worse 0:55:29.080 --> 0:55:31.000 because other people are seeing that happen. It's like, oh, 0:55:31.040 --> 0:55:33.880 that's cool, here, let's go. But it's when you and 0:55:33.920 --> 0:55:35.239 some of them are four to year old boys that 0:55:35.280 --> 0:55:38.319 don't understand how people talk in the real world, completely honest. 0:55:38.360 --> 0:55:39.839 They think this is the culture of twitch. I saw 0:55:39.840 --> 0:55:42.239 other people say this another channel. So they just come 0:55:42.280 --> 0:55:46.160 in and they say stuff and they don't realize, Oh 0:55:46.200 --> 0:55:48.160 that's bad. What do you mean I can't call a 0:55:48.200 --> 0:55:51.239 girl a grill and know? Yeah, man, you can't do that. 0:55:51.320 --> 0:55:53.319 It's so crazy because Zach, I think when I came 0:55:53.360 --> 0:55:56.800 over to hyper you really showed me that even having 0:55:57.280 --> 0:55:59.279 a channel that's not necessarily as big as some of 0:55:59.280 --> 0:56:01.279 these other you tube channels that kind of put their 0:56:01.280 --> 0:56:03.520 hands up like, oh no, we can't do anything. Those 0:56:03.600 --> 0:56:06.440 channels have the finances and the people and the staff 0:56:06.480 --> 0:56:09.719 to actually moderate their comments, and they chose not to, 0:56:10.440 --> 0:56:13.600 you know, and you were so specific about like that's 0:56:13.600 --> 0:56:15.759 not going to happen here. Yeah, Well, it's tough and 0:56:15.760 --> 0:56:17.279 it's a tough decision to make. I'm like, I'm not 0:56:17.320 --> 0:56:19.080 gonna lie. I have have to have meetings with investor. You know, 0:56:19.080 --> 0:56:22.680 our investors sometimes be like yo, I'm sorry, but we can't, 0:56:22.719 --> 0:56:24.279 and then they're with me on it. Believe me. That's 0:56:24.320 --> 0:56:25.960 part of the original mission of the company. But it 0:56:26.640 --> 0:56:28.799 is definitely a decision because we know that some of 0:56:28.800 --> 0:56:31.200 our choices have led to less viewers. We know that 0:56:31.280 --> 0:56:34.000 we could have more viewers. We could then open ourselves 0:56:34.080 --> 0:56:38.759 up to more brands. By having more viewers, our thought processes, well, 0:56:38.800 --> 0:56:41.279 those brands might not be as happy with us, So 0:56:41.360 --> 0:56:44.160 let's create a platform that might have less numbers but 0:56:44.239 --> 0:56:48.439 higher engagement, which we've also learned leads to more revenue. UM. 0:56:48.480 --> 0:56:52.600 If they're comfortable, if they're a more mature individual, they're 0:56:52.760 --> 0:56:56.359 more likely to support you through revenue UM. So there's 0:56:56.360 --> 0:56:58.440 a it's a plus minus kind of thing. But you 0:56:58.480 --> 0:57:00.480 also create a situation where we can have people come 0:57:00.480 --> 0:57:02.759 on speak their opinion and talk about really heavy things 0:57:02.960 --> 0:57:06.080 and not worry about any negativity coming back because that 0:57:06.200 --> 0:57:07.960 we just don't let it fly. It's just not going 0:57:08.000 --> 0:57:10.080 to happen. So you you're safe in that space to 0:57:10.360 --> 0:57:14.160 speak your mind. I wanted to say so with with 0:57:14.239 --> 0:57:17.440 Facebook now also doing um live gaming and things like 0:57:17.480 --> 0:57:19.400 what what do you see as far as the future 0:57:19.480 --> 0:57:22.240 of Twitch, Like where is it moving to I am 0:57:22.240 --> 0:57:24.480 there's places I wanted to move to and there's where 0:57:24.480 --> 0:57:26.480 I think it will go, and I think, unfortunately those 0:57:26.480 --> 0:57:30.160 are very different. Um. You know, obviously I'm biased because 0:57:30.160 --> 0:57:32.880 I create a very specific type of content that honestly 0:57:33.400 --> 0:57:36.000 might not last on that platform forever. It might be 0:57:36.160 --> 0:57:37.960 I need something new to come out that hasn't been 0:57:38.000 --> 0:57:40.400 invented yet to support the kind of content I'm wanting 0:57:40.400 --> 0:57:44.320 to make. But you know, with the Drake Ninja situation 0:57:44.320 --> 0:57:47.760 at Fortnite, you know, that gets talked about and it 0:57:47.840 --> 0:57:51.240 brought a ton of it from people that don't know that. Yeah, 0:57:51.320 --> 0:57:55.000 so Ninja is a huge streamer on Twitch. It was 0:57:55.120 --> 0:57:59.000 known for he has actually broke the subscriber record on 0:57:59.120 --> 0:58:04.520 Twitch a lot. Yeah, Like he basically does make estimated 0:58:04.960 --> 0:58:07.960 five thousand a month and that's only if people use 0:58:08.080 --> 0:58:10.680 the base level subscription, which I know for a fact 0:58:10.680 --> 0:58:14.320 they haven't. And so he's been so big and when 0:58:14.320 --> 0:58:17.520 he broke this record, obviously, you know, celebts are starting 0:58:17.520 --> 0:58:20.200 to find out and he played with Drake. Drake wasn't 0:58:20.240 --> 0:58:26.720 even shown did immediately. Yeah, But what was cool about that, 0:58:27.280 --> 0:58:31.440 and I think we'll hopefully continue to happen is it 0:58:31.480 --> 0:58:34.400 brings a whole new audience to Twitch. And also when 0:58:34.440 --> 0:58:37.240 you have someone like Drake on Twitch, it doesn't make 0:58:37.280 --> 0:58:39.720 it have that weird social stigma of like, oh, this 0:58:39.800 --> 0:58:41.240 is a nerdy thing. It's like, oh no, this is 0:58:41.240 --> 0:58:45.320 a cool thing because everyone plays video games. Everyone plays 0:58:45.400 --> 0:58:49.000 video games. But there's like these weird tears that people 0:58:49.280 --> 0:58:51.439 socially put in their head that is like, oh that's 0:58:51.520 --> 0:58:55.200 too nerdy for me. But when we make channel, but 0:58:55.280 --> 0:58:57.400 when you make it more acceptable, when you make it 0:58:57.400 --> 0:59:00.760 more like there's a huge tabletop commune. If they only 0:59:00.840 --> 0:59:03.120 knew that they haven't found that one, which yeah, they 0:59:03.120 --> 0:59:05.040 haven't figured that one. That's what we're trying to break into. 0:59:05.080 --> 0:59:07.400 I mean, gen CON's huge every year. Most of the 0:59:07.400 --> 0:59:09.200 people I meet at gen Con don't know what Twitch 0:59:09.240 --> 0:59:11.880 is still to this day, and it's not very inviting 0:59:11.880 --> 0:59:15.400 to them. So I don't necessarily disagree with their Twitch 0:59:15.440 --> 0:59:18.040 have sorry to cut you off. Twitch have a present 0:59:18.160 --> 0:59:21.880 at None. I've been working on that, but it's I mean, 0:59:21.880 --> 0:59:23.160 now they're gonna be pulling out of a lot of 0:59:23.160 --> 0:59:25.280 those I think now they're just gonna be mainly doing 0:59:26.480 --> 0:59:28.520 They'll have booths at those things. But I know that 0:59:28.560 --> 0:59:30.959 this Paxist was like one of the first big cons 0:59:31.000 --> 0:59:33.000 where they haven't had a media presence at all, and 0:59:33.000 --> 0:59:35.320 that was a huge surprise for everyone. But you know, 0:59:35.400 --> 0:59:37.400 I think they're going to be trying to figure out 0:59:37.400 --> 0:59:39.200 because that stuff costs money for them to run. It 0:59:39.360 --> 0:59:42.280 costs money, and it cost a lot of money. So 0:59:42.320 --> 0:59:45.000 they've got people now like this Ninja situation where it's 0:59:45.000 --> 0:59:48.640 blowing up, So obviously, from a business standpoint, somebody's gonna go, well, 0:59:48.640 --> 0:59:51.959 that's that's great, let's focus on that. That doesn't really 0:59:52.120 --> 0:59:54.400 go well with my goals. But I'm happy for the 0:59:54.400 --> 0:59:57.120 company because more people coming on the platform could trickle 0:59:57.160 --> 1:00:00.480 down to me, possibly if they can find me, but otherwise, 1:00:01.160 --> 1:00:02.840 you know, it's it's gonna make things a little interesting 1:00:02.840 --> 1:00:05.280 for the type of content I make. But games aren't 1:00:05.280 --> 1:00:07.440 gonna stop. They're gonna keep growing. So I think this 1:00:07.520 --> 1:00:09.560 aspect of the people playing them are going to be 1:00:09.640 --> 1:00:11.560 more famous in the games themselves is just gonna keep 1:00:11.560 --> 1:00:13.360 getting bigger and bigger and bigger. I don't see that 1:00:13.400 --> 1:00:17.040 stopping anytime soon. As far as live interactive content creation, 1:00:17.160 --> 1:00:19.960 I think it's going to move probably away from Twitch 1:00:19.960 --> 1:00:23.240 a little bit and possibly start showing up more on television. 1:00:23.840 --> 1:00:26.000 Things like Netflix and Hulu are going to start adopting 1:00:26.040 --> 1:00:28.080 these practice. That's my long term goal. I'd love to 1:00:28.120 --> 1:00:30.640 see somebody. It'd be real smart if it was Amazon, 1:00:30.720 --> 1:00:33.880 considering they own Twitch. But you know, a lot of 1:00:33.920 --> 1:00:37.160 misconceptions happened there with how Amazon or so many people 1:00:37.160 --> 1:00:39.240 tell like, oh, Amazon's got their hands so deep and 1:00:39.320 --> 1:00:41.120 Twitch and all this stuff. I'm like, I kind of 1:00:41.160 --> 1:00:43.880 wish they were deeper. Man, I'd love to be able 1:00:43.920 --> 1:00:47.040 to log onto my Amazon Fire and or log into 1:00:47.080 --> 1:00:50.120 my Amazon app and see Twitch or shows on Twitch. 1:00:50.240 --> 1:00:53.560 There aren't there's no presence of that whatsoever. Comics Ology 1:00:53.600 --> 1:00:56.600 is owned by Amazon. There's no communication on between the two. 1:00:56.720 --> 1:00:59.360 Like Amazon's always been pretty big on like that wing 1:00:59.480 --> 1:01:01.640 is that wing, this wing is this wing. They've integrated 1:01:01.680 --> 1:01:04.960 new features like Twitch Prime, stuff like that, but they 1:01:04.960 --> 1:01:07.840 could be going way deeper and oh yeah they're not. 1:01:07.960 --> 1:01:10.840 So it's I don't think. I think people just overreact 1:01:10.840 --> 1:01:13.280 because they see changes that must be Amazon. It's like 1:01:13.400 --> 1:01:15.720 where it's just Twitch growing, you know, trying to grow 1:01:15.760 --> 1:01:20.080 as a company. Man. That's very exciting. Yeah, that wraps 1:01:20.160 --> 1:01:23.560 up nicely. So where can people find you Zach on 1:01:23.720 --> 1:01:28.240 hyper rpg, Twitch dot tv, slash hyper rpg. That's literally 1:01:28.520 --> 1:01:33.400 where I'm at, streaming every day, every day pretty much 1:01:33.480 --> 1:01:36.240 sometimes on the weekends, mostly Monday through Friday. About forty 1:01:36.240 --> 1:01:38.600 hours a live content a week. There's always something live though, 1:01:38.920 --> 1:01:43.640 something playing always and then your your handle is at 1:01:43.720 --> 1:01:47.200 hyper underscore IPG on Twitter. Yeah, remember that underscore. I 1:01:47.360 --> 1:01:51.080 I had it in my profile without some dude that's 1:01:51.160 --> 1:01:53.520 you know, hyper obg since two thousand ten that won't 1:01:53.520 --> 1:01:55.840 give it up. We can't find on. I've been trying 1:01:55.880 --> 1:01:58.920 really hard on I feel you. Danny Fernandez blocked me. 1:01:59.360 --> 1:02:03.160 The guy he blocked me. Someone's just miss Danny Fernandez. 1:02:03.160 --> 1:02:06.680 Someone is squatting on just Iffy playing Iffy, and I've 1:02:06.760 --> 1:02:11.080 tried everything. Twitter has no rule against squatting, like they 1:02:11.200 --> 1:02:14.200 literally and I would have to get a copyright on 1:02:14.440 --> 1:02:18.280 Iffy to yank it like they're like I have a 1:02:18.320 --> 1:02:20.919 trademark on hyperfe gene. I still can't get it. Really, 1:02:21.240 --> 1:02:23.440 I've been to is he active at all? No, not 1:02:23.480 --> 1:02:26.760 since two thousand He's have one tweet since two thousand ten. 1:02:26.240 --> 1:02:32.880 Won't help us, right this guy? No? But you know 1:02:32.920 --> 1:02:39.680 one day, well, I am at ms ms Danny Fernandez, 1:02:39.960 --> 1:02:42.440 and I was going to say make sure thanks to 1:02:42.440 --> 1:02:45.240 everyone that's been reviewing us, and Apple podcast gave us 1:02:45.280 --> 1:02:47.040 a big shout out that is so dope. Thank you 1:02:47.080 --> 1:02:49.720 so much. If you'll haven't yet, it really helps us 1:02:49.720 --> 1:02:52.600 and helps get get um, you know, more eyes on 1:02:52.600 --> 1:02:55.520 this podcast. Tell a friend about it. Um. But if 1:02:55.560 --> 1:02:57.800 you could go and just take one minute of your 1:02:57.840 --> 1:02:59.960 day and review the podcast, if it's a good rive, 1:03:02.160 --> 1:03:05.200 ounds good, I know. No, I've seen the haters trickle in. 1:03:05.240 --> 1:03:07.240 There's like just because like if it's a one star 1:03:07.280 --> 1:03:09.280 review and someone's saying why they're giving a one star review, 1:03:09.280 --> 1:03:11.320 I'm like, all right, you might really hate it, but 1:03:11.360 --> 1:03:13.960 there's just like ghost one star reviews or it's like okay, 1:03:14.080 --> 1:03:18.600 that must be my ex. But also, you know, I'm 1:03:18.600 --> 1:03:21.480 gonna set some stretch goals. I've just thought about it 1:03:21.520 --> 1:03:25.560 after doing uh today. But on Anthony Carboni's podcast, he 1:03:25.600 --> 1:03:27.960 gave us these cool pins. So like you know, at 1:03:28.120 --> 1:03:30.840 at game yeah, at one hundred reviews, I'm gonna drop 1:03:30.880 --> 1:03:35.160 some stickers. At a two fifty, I'm thinking I'm getting 1:03:35.160 --> 1:03:38.400 the pins. And at one k review, I want to 1:03:38.440 --> 1:03:41.960 get a vinyl figure of me and Danny. Hell yeah, 1:03:42.000 --> 1:03:45.080 because I got connects. Now, I got Vinyl Figure connects. 1:03:45.200 --> 1:03:46.800 So I thought you were going to say, like a 1:03:46.880 --> 1:03:50.360 Varsity letterman's jacket. Oh no, that's a d K reviews. 1:03:51.320 --> 1:03:53.479 But yeah, well at each of those at the Vinyl 1:03:53.520 --> 1:03:56.120 figure one or two, depending on how many you have 1:03:56.160 --> 1:03:59.920 to order to get it. Lucky listeners will get if 1:04:00.000 --> 1:04:02.880 you and Danny Vinyl figures at one K reviews. By 1:04:02.920 --> 1:04:07.040 the way, if on Twitter at if F Y A, 1:04:07.200 --> 1:04:08.800 W I, D I D we make sure you follow 1:04:08.880 --> 1:04:13.520 Nerdifficent on Facebook and on Instagram and on Twitter, and 1:04:13.600 --> 1:04:15.280 you know, tell us what you'd like to see a 1:04:15.280 --> 1:04:17.080 lot of you'll have been telling us, and we have 1:04:17.160 --> 1:04:19.920 been saying, yeah, yeah, we're writing it down. We got 1:04:19.920 --> 1:04:22.200 some cool apps coming, and we will be tackling the 1:04:22.200 --> 1:04:24.320 stuff you're throwing at us. And I would say too 1:04:24.320 --> 1:04:28.440 that if people ask you guys questions about Twitch after this, like, 1:04:28.640 --> 1:04:30.880 feel free to loot me into those conversations. I could 1:04:30.920 --> 1:04:33.520 talk about this stuff. Well it's it's literally all I do. 1:04:33.560 --> 1:04:35.720 So I can talk about it on episode we do. Yeah, 1:04:35.760 --> 1:04:38.240 and check out the hyper RBG channel, do it. I know, 1:04:38.320 --> 1:04:40.200 I know, y'all know there's some gyms in there. There's 1:04:40.200 --> 1:04:43.280 some hidden gyms of Danny and Iffy. Can you look 1:04:43.320 --> 1:04:46.200 around just a little bit, there's some hidden have you 1:04:46.240 --> 1:04:48.560 type in also if you type because if you and 1:04:48.640 --> 1:04:49.880 I were on we had a couple of shows, but 1:04:49.920 --> 1:04:51.480 we were on a show called Vanquished. So if you 1:04:51.480 --> 1:04:54.400 look that up in Giffy Um there's some good deal 1:04:54.520 --> 1:04:58.840 you'll find some good gifts of us. Alight, friends, stay nerdy, 1:04:59.040 --> 1:05:00.520 thanks for listening. The Ta