Speaker 1: Being an entrepreneur is actually more about understanding marketing than
Speaker 1: the business.
Speaker 2: Mmmm. Dead ass.
Speaker 3: That's a good one because a lot of times people
Speaker 3: don't even know what they need until you tell them
Speaker 3: dead ass. Hey, I'm Kadeen and I'm Devoued and we're
Speaker 3: the Ellis's.
Speaker 4: You may know us from posting funny videos.
Speaker 2: With our voys and reading each other publicly as a
Speaker 2: form of therapy.
Speaker 4: Wait, I make you need therapy most days. Wow.
Speaker 2: Oh, and one more important thing to mention, we're married.
Speaker 4: Yes, sir, we are.
Speaker 5: We created this podcast to open dialogue about some of
Speaker 5: Li's most taboo topics.
Speaker 2: Things most folks don't want to talk about.
Speaker 4: Through the lens of a millennial married couple. Dead ass
Speaker 4: is a term that we say every day.
Speaker 1: So when we say dead ass, we're actually saying facts
Speaker 1: one hundred, the truth, the whole truth, and nothing but
Speaker 1: the truth.
Speaker 4: Were about to take philos off to our whole new level.
Speaker 2: Dead ass starts right now. So what you got for
Speaker 2: story time?
Speaker 1: For storytime, I'm gonna take y'all back to two thousand
Speaker 1: and thirteen. No, no, no, no, no, two thousand and fourteen,
Speaker 1: twenty and fourteen.
Speaker 4: As a matter of fact.
Speaker 1: Nah, I'm gonna go back to twenty ten. Then go
Speaker 1: to twenty fourteen. Okay, twenty ten, I was working at
Speaker 1: poly Prep. I had just retired from the NFL, and
Speaker 1: I was coaching football. Fast forward a little bit. I
Speaker 1: started training a young man to helping get a scholarship,
Speaker 1: and I had realized that, oh wow, I could help
Speaker 1: young men get scholarships by teaching how to be bigger, stronger,
Speaker 1: and faster.
Speaker 4: So I said, let me start focusing on being a trainer.
Speaker 1: I had already put myself on a five year plan
Speaker 1: to get to Hollywood. We had already discussed it, and
Speaker 1: I knew that being a trainer could help me make
Speaker 1: some additional revenue while so I studied for my NASM
Speaker 1: my National Academy of Sports Medicine, started studying exercise physiology
Speaker 1: and kinesiology. Then I started looking at how to build
Speaker 1: the clientele. I'd already had some clients I was working
Speaker 1: at poly Prep. I was like, you know, these clients
Speaker 1: have money, but they're few and far in between, and
Speaker 1: I can't keep my I can't build my client base
Speaker 1: in Brooklyn with the value of the product being so high.
Speaker 1: So I decided to change my strategy and started to
Speaker 1: train in bulk. And this is why I realized in
Speaker 1: growing a business that you have to find a way
Speaker 1: to generate revenue at the same time while increasing your
Speaker 1: client base. The best way to increase your client base,
Speaker 1: of course, is to cut prices. But a lot of
Speaker 1: times when you cut prices, you have to give them
Speaker 1: less value for what they pay for.
Speaker 4: You have to skims pretty much.
Speaker 1: I'll do it to you for chie, but you ain't
Speaker 1: gonna get the same product as everyone else. I figured,
Speaker 1: if I could give you the same product as everyone else,
Speaker 1: but cutting my prices by seventy percent, I'd able to
Speaker 1: I'd be able to build my client pool faster, and
Speaker 1: then at that point I'd be able to cherry pick
Speaker 1: who could afford the higher price training sessions.
Speaker 4: And like clockwork, it worked right.
Speaker 1: At one point, I was charging I believe it was
Speaker 1: one fifty per session, and I had a couple clients
Speaker 1: who was willing to pay. You know, I was training
Speaker 1: a couple kids at a polyprep who had famous parents
Speaker 1: and they could afford it. But at the time it
Speaker 1: wasn't bringing in enough money for it to be considered
Speaker 1: a business.
Speaker 4: So rather than going from one fifty per session.
Speaker 1: I started charging one fifty per month, and you got
Speaker 1: three sessions per week, and I was able to find
Speaker 1: a way to train up to thirty.
Speaker 4: People at one time.
Speaker 1: So what I did was I started to research and
Speaker 1: look at the market and see who was having the
Speaker 1: most success. And you know who was having the most
Speaker 1: success When it came to training groups, Paris Speed School,
Speaker 1: Perice Speed School was doing a class model, and in
Speaker 1: the class model, what they had decided to do was
Speaker 1: We're no longer going to focus on just training one person.
Speaker 1: We are going to preach a competition and a competitive edge.
Speaker 1: The only way you can preach competition the competitive edge
Speaker 1: is having people trained together. So they change the ideology
Speaker 1: from a personal training it will get you better to
Speaker 1: training with multiple people. And the more people you train with,
Speaker 1: the higher rate you have, the higher chance you have
Speaker 1: of getting better because there's a chance that somebody in
Speaker 1: this group is.
Speaker 4: Better than you.
Speaker 1: From one month to four months, I went from having
Speaker 1: six clients to two hundred and thirty clients.
Speaker 3: I remember the influx because I was there being your
Speaker 3: administrative is trying to track all of it.
Speaker 1: So yeah, and more of the story is I learned
Speaker 1: that if you study in industry, staying ahead of the
Speaker 1: curve and changing before everyone else decides to duplicate what
Speaker 1: already worked, it's how you make money.
Speaker 4: And we'll talk a little bit more about that when
Speaker 4: we get back.
Speaker 2: All right, we're gonna dive into that.
Speaker 4: What other song has a little bit of soul in it?
Speaker 4: A little bit of R and B.
Speaker 2: I can dig it.
Speaker 1: Let me see if you know this song. That's all
Speaker 1: I gotta do is say the first four words.
Speaker 6: When the funk hit the fans, smell lightshit lynch BRIT's name,
Speaker 6: Gotta get funk a thunk a, when the fun hits
Speaker 6: the fan make you want to slap your man, Gotta
Speaker 6: get funk a.
Speaker 2: Funk? Where the hell did that come from?
Speaker 4: Steve Harvey?
Speaker 2: No, but I'm like, where, w how did that just
Speaker 2: pop into your mind?
Speaker 6: Today?
Speaker 4: Josh Josh was singing it. I don't know where he
Speaker 4: came from with this, but he was. He was singing it,
Speaker 4: and I was like, yo, I actually just loved that song.
Speaker 1: He was saying that how he felt the High Tops
Speaker 1: was like the baddest group ever.
Speaker 4: He was like, YoY nice, the High Tops is nice.
Speaker 1: They only got one song though they only got one
Speaker 1: song slot though quick break all.
Speaker 2: Right, yeah, we'll get back. Oh my god.
Speaker 3: You know what I didn't even think about when I'm
Speaker 3: listening to your storytime. Of course we're talking about entrepreneurship,
Speaker 3: staying ahead of the curve, all that good stuff, but
Speaker 3: the group sessions and the competitive nature.
Speaker 2: That it kind of just fostered.
Speaker 3: I didn't even realize that because we were doing a
Speaker 3: segment called Married to the Gym. So when Deval got
Speaker 3: all of these kids to train, I was usually in
Speaker 3: the gym anyway, because I had to be there to
Speaker 3: help with administrative stuff, but also too, like I was
Speaker 3: getting my workout on after having Jackson and everything.
Speaker 2: So we just spent a lot of.
Speaker 3: Time in the gym, and I remember a lot of
Speaker 3: the moms in their downtime waiting for their kids to
Speaker 3: finish their training session.
Speaker 2: Was like damn kay, like you had a baby, how'd
Speaker 2: you get back? And I'm like, you know, Devo's crazy.
Speaker 3: I've been training with him, and they were like, we
Speaker 3: should like do a little something like when you train me,
Speaker 3: can you train me? So for a second, I was like, well,
Speaker 3: maybe I can do some training too, But I'm like,
Speaker 3: I'm not certified to do that, and I wouldn't want
Speaker 3: to take it lightly. And I was just like, yo,
Speaker 3: why don't we do a scitement called Married to the Gym.
Speaker 4: Married to the Gym.
Speaker 2: We're the moms and.
Speaker 3: Dads can train with us, and then we just do
Speaker 3: the session. And that became such a hit, being huge,
Speaker 3: such a hit, and to this stage we have a
Speaker 3: couple core people who are now like super good, like
Speaker 3: family to us, friends, and they talk about it too,
Speaker 3: and they're just like, man, I don't feel like I've
Speaker 3: been in shape since Married to the Gym, or I
Speaker 3: missed the camaraderie that we had and that healthy competition
Speaker 3: and that pushing each other man.
Speaker 2: That was That was a good time, but that was
Speaker 2: training too.
Speaker 4: That was That was the second part of the story.
Speaker 1: I'm glad you brought that up, because remember when I
Speaker 1: said I was gonna start in twenty fourteen. Okay, twenty
Speaker 1: ten was when I started doing prototype, and then twenty
Speaker 1: fourteen merged into Married to the Gym because we had
Speaker 1: so many young women who were there for the hour
Speaker 1: with their sons. So once again, looking ahead of the curb,
Speaker 1: I was like, you know, if I have parents.
Speaker 4: Who are here, and they're already going to be here.
Speaker 1: If I dedicate my time to their sons, then immediately
Speaker 1: after I can dedicate an hour to them same group training.
Speaker 1: Cut the price a little bit, so it's not one fifty,
Speaker 1: it's one hundred. You've already paid the fifty dollars for
Speaker 1: your child's for a registration fee, so it's one hundred
Speaker 1: dollars a month. I could then duplicate because those the
Speaker 1: kids who were there, their parents had to bring them.
Speaker 1: So then I had to create a program and I
Speaker 1: could duplicate my income or duplicate my revenue in just
Speaker 1: an additional hour. And what it taught me about entrepreneurship
Speaker 1: is that, yes, you have to stay in the present
Speaker 1: and focus on what the president is, but you have
Speaker 1: to continuously.
Speaker 4: Keep looking forward for sure, because you know what happens
Speaker 4: when you.
Speaker 1: Do something and you're successful at it, people copy you.
Speaker 3: Yep.
Speaker 4: And here's the truth.
Speaker 1: Because they get to watch you do it, there's a
Speaker 1: great chance that they may be able to do it
Speaker 1: better than you.
Speaker 4: Yeah, because they've watched you do it.
Speaker 1: Sure, they've watched you stumble, they've watched you making mistakes,
Speaker 1: and yeah, when you have a perspective absolutely, So when
Speaker 1: you're the first it's good, but then the second and
Speaker 1: third person typically reap the benefits because they can do
Speaker 1: what you've done better unless you continue to move forward
Speaker 1: and you reinvent yourself. But by the time the four, fifth,
Speaker 1: sixth person starts to copy you, that trend is already dead.
Speaker 1: Someone has to create a new trend. And when you
Speaker 1: are the person who stays ahead of the curve and
Speaker 1: you keep creating the trends, that's how you keep growing
Speaker 1: your business.
Speaker 3: Shout out to your beautiful mind, because if I'll always
Speaker 3: be thinking of what's next and what's coming up next,
Speaker 3: that's probably why essentially in Brooklyn, you're like the godfather
Speaker 3: of training and all that, you know, because you really
Speaker 3: set the tone out there at a time when no
Speaker 3: one was really focused on football and keeping and coming
Speaker 3: out of Brooklyn that was not a thing. And now
Speaker 3: think about how many children are now in college. They're
Speaker 3: grown men who have gone to school for free, and
Speaker 3: they've gone through the mentorship program and they're teaching children now.
Speaker 3: Like the effect is still definitely felt. And shout out
Speaker 3: to like your brother and Dola who are still kind
Speaker 3: of carrying on the legacy and a lot of the
Speaker 3: kids that you I keep saying kids, I feel like
Speaker 3: there were. There were literally our children, but they're grown
Speaker 3: men now that are doing the same thing and impacting
Speaker 3: the community that way.
Speaker 2: And it's absolutely dope to see we have.
Speaker 1: I think we have at least four young men from
Speaker 1: Stephen renee DJ White, Roger Try think who has a
Speaker 1: Wayne Morgan, Kai Brian my cousin. Those five young men
Speaker 1: there who I know for a fact are making a
Speaker 1: living now based on the tutelage from the training that
Speaker 1: we've taught them. But most importantly what you said is
Speaker 1: very very true. There was no industry of sports performance
Speaker 1: training in New York period until we got there. The
Speaker 1: only place people used to go to train. Shout out
Speaker 1: to this place was Parisi Speed School. That's where I
Speaker 1: studied and learned, you know, And I would be remiss
Speaker 1: if I didn't mention how much I learned at the
Speaker 1: Parisi Speech School in Staaten Island. That was the first
Speaker 1: Parisi Speed school that was actually brought to the city.
Speaker 1: Parisi Speed School started out in New Jersey. By the
Speaker 1: time they got to the city, they already had seventy
Speaker 1: plus locations was that where we.
Speaker 2: Used to drive you. I used to drive you and
Speaker 2: both two.
Speaker 4: Yes, that was Paricie. That's what I my NFL Pro
Speaker 4: day in two thousand and six.
Speaker 2: I forget that they were in Jersey.
Speaker 4: Yeah.
Speaker 1: They they jumped on the scene in the early two thousands,
Speaker 1: like two thousand and two thousand and one. They had
Speaker 1: a bunch of athletes in the NFL combine who had
Speaker 1: run four threes, four two's, and everyone was like, if
Speaker 1: you want your athletes to get a first round grade,
Speaker 1: they gotta run fast, send them here. So then they
Speaker 1: started sending a bunch of NFL athletes to Paris Speed School.
Speaker 1: I trained a Parisis Speed School in the four to
Speaker 1: three of my pro day and I became really good
Speaker 1: friends with the trainer there.
Speaker 4: Ron Ron was a training.
Speaker 1: Train me and both.
Speaker 2: Yes.
Speaker 3: I remember y'all packed into my little rev for your
Speaker 3: number clown car. Okay, because if I was eight and
Speaker 3: nine Mexica, they were Maxima.
Speaker 2: They were running through that car.
Speaker 3: It wasn't making it, she was she was giving up vaccine,
Speaker 3: was giving what she was making. And I said, all right,
Speaker 3: y'all could use the green machine, baby, because I got
Speaker 3: places to go and things to do. So that was
Speaker 3: that was a fun, fun time when I look back on.
Speaker 1: Absolutely for sure, but I'm I was always watching seeing
Speaker 1: how things work.
Speaker 3: Well, yeah, that goes back to my SoundBite talking about
Speaker 3: like people don't know sometimes what they need until you
Speaker 3: show them absolutely and you have to see that there's
Speaker 3: a deficit or see that there's a room or an
Speaker 3: area for a need or want and then trying to
Speaker 3: find a way to fulfill that. Right. So that's usually
Speaker 3: how businesses start, or essentially what people try to do
Speaker 3: in the very beginning. And to your point, you may
Speaker 3: start with a certain model, but people see that Okay,
Speaker 3: maybe if I did this a little bit differently, or
Speaker 3: I use their model but I tweak this or I
Speaker 3: add that, then they can essentially probably be better at
Speaker 3: the original idea. And we've seen so many products that
Speaker 3: have come and gone and you know, duplicates and replicas
Speaker 3: and at this point now you're just reading the reviews
Speaker 3: at this point because you're just not sure which way
Speaker 3: to go. But it always starts with that original idea
Speaker 3: and knowing that someone needs it. So people always ask
Speaker 3: what's the secret sauce when it comes to building a
Speaker 3: successful business, and For us, the key has always been
Speaker 3: to just make your own way back and when it
Speaker 3: comes to entrepreneurship, you don't have to reinvelp the wheel
Speaker 3: all the time. Following the success of others can help
Speaker 3: you succeed. But if you want to exceed those levels,
Speaker 3: innovation and staying ahead of the curve, yes.
Speaker 1: Important, absolutely, Like the most important thing is to well trouble.
Speaker 1: Shout out to triple she has some key things here.
Speaker 1: I want to discuss these key things as we go
Speaker 1: through them. So for example, facts and Stats Forbes magazine
Speaker 1: gives three ways to stay innovative in your industry. Now, mind,
Speaker 1: you haven't looked at this yet, so we'll see look
Speaker 1: to the future. We've discussed that, try to forecast revolutionary innovations.
Speaker 1: What products or services would render your company obsolete? What
Speaker 1: small changes can you put in place now to be
Speaker 1: able to adapt better tomorrow? Can you accomplish a task faster,
Speaker 1: faster and for less money. Who can you foster relations
Speaker 1: with that can read the landscape of your industry?
Speaker 2: So essentially what we were saying.
Speaker 1: Yeah, essentially what we were saying, But we've also duplicated
Speaker 1: this when it came to social media M right, So
Speaker 1: let's be innovative, right. They talked about look to the future,
Speaker 1: can you forecast revolutionary innovations. I'm about to tell y'all
Speaker 1: some truth about us in social media. I did not
Speaker 1: reinvent the will when I started doing social media, but
Speaker 1: I did look back first to see what was successful.
Speaker 1: I knew that I wanted to get in front of
Speaker 1: the camera. I also knew that you wanted to get
Speaker 1: in front of the camera. After auditioning and auditioning, I
Speaker 1: felt like I was in the rat race, the same
Speaker 1: rat race as everyone else. I'm walking in the same
Speaker 1: places with little to no management online with fifty to
Speaker 1: sixty guys who looked similar to me and hype, weight
Speaker 1: and build for one role, and the role was a
Speaker 1: speaking role where I had one line something like man,
Speaker 1: fuck you man. It was like something like that, And
Speaker 1: I was like, how am I going to be able
Speaker 1: to build my resume as.
Speaker 3: An actor playing Home Bowl number one shot? You know?
Speaker 1: So I looked back in time and I said, you know,
Speaker 1: I realized there were a ton of rappers who were
Speaker 1: not actors. We started to get opportunities in the nineties, right,
Speaker 1: you look at will Smith, L Queen Latifa had the
Speaker 1: d at one point had a show. Eve had a show,
Speaker 1: So I was like, Brandy, So I'm like, what is
Speaker 1: it that made them get access to producers to get
Speaker 1: a TV show?
Speaker 4: Influence?
Speaker 1: All of those people were influential one but also marketable
Speaker 1: influence and marketability. So I looked around me and I said, well,
Speaker 1: don't load, just introduce me to this thing called Instagram.
Speaker 1: I can prove my influence by just being myself creating
Speaker 1: my own content. Remember when I sat down with you
Speaker 1: and I said, Yo, I'm gonna do my own sitcom.
Speaker 1: It's going to be a fifteen second sitcom. Yes, right,
Speaker 1: we called it a social sitcom and I was.
Speaker 2: Like, what hell You're gonna do fifteen seconds?
Speaker 1: And we started putting together our short fifteen second video.
Speaker 1: Then Instagram grew to sixty seconds, and from there it
Speaker 1: was a rap. But the key was the innovation, right,
Speaker 1: and that's what I want to get to. I couldn't
Speaker 1: do what everyone else was doing at the time. People
Speaker 1: were doing shock videos. Remember Boom Gang. Yeah, remember Fat Boy.
Speaker 2: Says those short Vine videos or people were well Vine.
Speaker 4: Was seven seconds.
Speaker 1: But this is when Vine was slowly dying out because
Speaker 1: when Instagram started implementing fifteen second videos, and Snapchat was around.
Speaker 1: Vine had started to die, but everyone was doing shock videos,
Speaker 1: which was like someone would run up to you and
Speaker 1: knock your food out.
Speaker 4: Your hand and run oh right, right, right right, And
Speaker 4: I was like, I don't see how.
Speaker 1: This can be marketable. So I just started to decided
Speaker 1: to do dad videos. I just decided, before I saw
Speaker 1: anybody else that I was going to sit down and
Speaker 1: talk about what it was like being a father. I
Speaker 1: was gonna complain the way dad's complained. I was going
Speaker 1: to love on my wife the way dad's love on
Speaker 1: their wife. I was gonna love on my kids. But
Speaker 1: it was gonna be real and honest. And what it
Speaker 1: did was it gave me a spotlight that no one
Speaker 1: else had already done. So what it did was it
Speaker 1: started bringing all of the eyeballs to my page. And
Speaker 1: then as it grew and I started to see more
Speaker 1: dads doing similar content because we saw guys even doing
Speaker 1: the have you've been.
Speaker 4: Following us for a while, you know that.
Speaker 2: The that was eyemovie here.
Speaker 4: That that eye movie.
Speaker 2: You've seen so many like redos.
Speaker 4: Reiterations of the stuff that we've already done.
Speaker 3: You on the edge of the bed. I think I
Speaker 3: just seen one the other day, or me having you
Speaker 3: at the edge of the bed.
Speaker 4: And I was just in a couple of videos, do that.
Speaker 1: We've seen people do the drop video, Yes, you saw
Speaker 1: people do the drop video right hyping up your wife
Speaker 1: videos like these were all videos I've been doing since
Speaker 1: two thousand and sixteen, you know, And it was able
Speaker 1: to it was able to catch on and became a trend.
Speaker 1: But then once it became a trend, everyone started doing it,
Speaker 1: so then we had to pivot. Then we pivoted to
Speaker 1: podcasts right right, and from the podcast we ended up
Speaker 1: booking some TV shows and from there we pivoted.
Speaker 2: To the bookook or the live shows.
Speaker 1: The live show, from the podcast to the live show
Speaker 1: than to the book. And the whole point is we've
Speaker 1: never stayed stagnant with how we were going to create
Speaker 1: content because now from the book and the live shows,
Speaker 1: we created the Patreon. The Patreon is a way for
Speaker 1: us to give people more high quality long form content.
Speaker 4: Which is funny because that's where we wanted to start
Speaker 4: in the beginning.
Speaker 1: We just didn't know how to do it, but we
Speaker 1: used all of our resources to grow so that we
Speaker 1: can scale our business to do greater things. And that's
Speaker 1: what I really want today to punch to all entrepreneurs.
Speaker 4: It's time things take time, consistent.
Speaker 3: And I also feel like there has to be a desire,
Speaker 3: right because for me, for example, I feel like I've
Speaker 3: reached a point where I'm thinking about what's next. And
Speaker 3: I spoke to you about this recently. I was like, Babe,
Speaker 3: I feel like, Okay, I'm doing the Patreon stuff with you.
Speaker 3: That's like my focus, the all day case of us,
Speaker 3: like growing that platform, you know, sharing more there. But
Speaker 3: I was like, I feel like I should be doing
Speaker 3: something else, like maybe I just start a business, like
Speaker 3: selling something, And you know, you see people just like
Speaker 3: selling stuff, products or whatever it is that's naring there
Speaker 3: to me things that I love, enjoy youse Frequently some
Speaker 3: areas that I've looked into, I'm just like, man, it
Speaker 3: just seems so oversaturated, like everybody just wants to sell
Speaker 3: a lip gloss or everyone wants to have arousal oil.
Speaker 2: And I just.
Speaker 3: I'm fighting that desire to feeling like I need to
Speaker 3: do something versus also too just saying to myself, you
Speaker 3: don't need to be in everything you need to maybe
Speaker 3: focus on the things that are already in progress. And
Speaker 3: that's the conversation that you had with me. So, like,
Speaker 3: what advice do you have for people like me who
Speaker 3: are just like man, I feel like I should be
Speaker 3: doing something, but I just feel like I don't want
Speaker 3: to just put anything out there, nor do I want
Speaker 3: to half ass something.
Speaker 1: So this is what you have to understand, right, Movement
Speaker 1: is not always progress. You can move in place all
Speaker 1: day busy work.
Speaker 4: You can stand in there and do.
Speaker 1: Jumping jacks all day, You'll be moving like a motherfucker, right,
Speaker 1: but you're not going anywhere.
Speaker 4: Movement is not progress.
Speaker 1: When you say to yourself I have to be doing something,
Speaker 1: there's no direction there, there's no purpose there, there's no
Speaker 1: impetus to put you towards success. So just saying I
Speaker 1: have to do something is not the answer. What you
Speaker 1: have to say is what is important to me that
Speaker 1: I can monetize because doing something means I'm going to
Speaker 1: find something that everyone else is doing to make money.
Speaker 1: If you don't love that, you can't keep up what
Speaker 1: it takes to build that to be profitable.
Speaker 2: Passion or the desire.
Speaker 1: Yeah, just saying I have to do something because I
Speaker 1: feel like I'm not doing anything. It's not going to
Speaker 1: push you in a direction to be great. In order
Speaker 1: to build something to be profitable in any business, it
Speaker 1: takes two to three years. That is so, if you're
Speaker 1: just doing something that you don't love and you have
Speaker 1: a passion for it, how are you going to commit
Speaker 1: two or three years of just doing something because someone
Speaker 1: else is doing it? You have to look within yourself
Speaker 1: first and say what do I love to do? What
Speaker 1: is important to me? Then saying can I monetize this?
Speaker 1: Can I find a way to make this profitable?
Speaker 4: Is this what I love?
Speaker 1: Is there a need for it in the world that
Speaker 1: I can find a marketplace to put my love on
Speaker 1: the marketplace to make money.
Speaker 4: And if you can do that, then you start working
Speaker 4: towards that.
Speaker 2: Right.
Speaker 4: But to just say I gotta do something, Nah.
Speaker 2: That's literally me. I was like, man, I should be
Speaker 2: doing something.
Speaker 3: But then you were so right, and that you were like, King,
Speaker 3: you have certain things in motion already, there's certain things
Speaker 3: that you love to just do, so why not invest
Speaker 3: more time in those things?
Speaker 2: Yes, so you can reap the benefits of that.
Speaker 3: See, but I was also thinking of the influence side
Speaker 3: of things, and I'm just like, man, like, I'm over
Speaker 3: here doing brand partnerships of course with products that I
Speaker 3: enjoy and love, and those are the only things that
Speaker 3: I only products that I tend to partner with. So
Speaker 3: I'm like, shoot, if I'm making all these other companies business,
Speaker 3: much like when I was working for Mac Cosmetics for example, right,
Speaker 3: working for Mac Cosmetics for years. This is when the
Speaker 3: recession hit and I was like, I got to do
Speaker 3: something working for the company, and I'm over here, like
Speaker 3: you know, one of the top producers.
Speaker 2: Average unit sale is through the roof every single day. Yeah,
Speaker 2: you remember that. I used to stress over the aus.
Speaker 3: But I used to bring in so much money just
Speaker 3: off of the knack for a having relationships with people
Speaker 3: and being able to communicate and having break into personal
Speaker 3: communication skills and then pairing that with just makeup artistry skills.
Speaker 2: I was doing really well. But I'm like, I'm making
Speaker 2: all of this money.
Speaker 3: For Frank and Frank and I feel like I'm just
Speaker 3: getting paid, you know, pennies on the side for the
Speaker 3: hard work that I'm investing. And that's when I said,
Speaker 3: all right, the passion and the desire to then want
Speaker 3: to have my own makeup business and do my own thing.
Speaker 3: It made sense in that moment because it was a
Speaker 3: way for me to do something on my own and
Speaker 3: make more money.
Speaker 1: So let me first answer that question, but also go
Speaker 1: to the second point right faction and status Number two
Speaker 1: was don't be afraid to emulate others. Okay, what new
Speaker 1: products or services do your competitors have? Is this an
Speaker 1: innovation you should adopt when startups appear? Why do they appear?
Speaker 1: What void are they attempting to feel? And what are
Speaker 1: they offering that others do not. I'm gonna tell you
Speaker 1: how perfect this is. Remember when I worked at Paricis
Speaker 1: Speed School, I took the DC Speed School model for
Speaker 1: just training and applied it to football.
Speaker 2: Oh so you just specialized it.
Speaker 1: I specialized it because and also you see where it
Speaker 1: says here what new products or services do your competitors have?
Speaker 1: Paris was doing the class model first. Paris was doing
Speaker 1: the class No one was doing a football class model.
Speaker 1: All of the football training they were doing was one
Speaker 1: on one training because that I have to focus on
Speaker 1: this one child. But to me, that didn't make sense
Speaker 1: because you play football as a team. There's no point
Speaker 1: in football where it's one on one except if you're
Speaker 1: outside playing a receiver or defensive back.
Speaker 4: But even in that time, you need a quarterback to
Speaker 4: throw the ball.
Speaker 1: So I was like, the team aspect works for football
Speaker 1: better than any other sport. It's easier to get people
Speaker 1: to buy in to twenty people in the game because
Speaker 1: on the field at one time you have twenty two people.
Speaker 1: So emulating others and seeing what the industry is doing
Speaker 1: is a way for you to stay ahead of the curve.
Speaker 1: Because remember when I said, when you start something, the
Speaker 1: person who does it second or third typically does it
Speaker 1: better than you. If you see someone do something great
Speaker 1: and you notice some things you can change, be the
Speaker 1: second or third person. Emulate and do it better. Don't
Speaker 1: just do it exactly the same. Find a way to
Speaker 1: do it better, because when that fourth and fifth, the
Speaker 1: sixth person come, it's going to be too late for them.
Speaker 1: You've already made all of the changes. So emulating others
Speaker 1: is not wrong. You know, we all find inspiration from people. Right,
Speaker 1: Chris Brown is great? Why because he emulates Michael Jackson.
Speaker 4: Right. Kobe Bryant is great? Why because he emulates Michael Jordan.
Speaker 3: Right?
Speaker 1: You know, and it goes down the line in every
Speaker 1: every facet. And I forgot his name, but Bernie Mack
Speaker 1: was great. But there was a comedian before Bernie Mac.
Speaker 2: He had the wide eyes and everything.
Speaker 1: No, he was a voice behind Baybay's Kids, the voice
Speaker 1: behind the Baby's Kids Dead, Rob Harris. Rob Harris was
Speaker 1: an amazing comedian. Bernie Max said so many times that
Speaker 1: he emulated him like he had so much and he's
Speaker 1: become great because of that. Me in particular, people think
Speaker 1: I'm funny. Why I love Martin Lawrence. There's no shame
Speaker 1: in my game. So sometimes you can see someone and
Speaker 1: say that inspiration has you know, gotten me to this point?
Speaker 1: What can I do to make it better? So don't
Speaker 1: be afraid to emulate others, for sure.
Speaker 3: And I think the great's nostalgic, right, So when you
Speaker 3: see somebody who does a version of it and does
Speaker 3: it well, you know, or makes it their own, then
Speaker 3: that's just.
Speaker 2: A moment in time where you're just like Dan. That
Speaker 2: reminds me of a.
Speaker 4: Really great point in time.
Speaker 1: Beyonce love Tina Turn. She emulated her performance style being
Speaker 1: all over the all over the stage dance and not
Speaker 1: just being a ballad singer because Beyonce could sing, which
Speaker 1: that I don't want to be a performer like that's people.
Speaker 1: Emulation is important because that's where you get inspiration for
Speaker 1: So it's important for you to look at your competitors,
Speaker 1: look what's going on around the field and see like,
Speaker 1: wait a minute, I see that, you know, give kudos
Speaker 1: and always give shout outs. Emulation is not the same
Speaker 1: as stealing because out here in this world, right, I've
Speaker 1: seen it a lot of especially with influencers. Influencers will
Speaker 1: see someone else do something, take it, say it's their own,
Speaker 1: put a different name on it, and never give credit
Speaker 1: to the person, the person who gave them the inspiration,
Speaker 1: which is fucked up, if we be quite frank, it's
Speaker 1: messed up.
Speaker 2: It is wild, all right.
Speaker 3: And Third, experiment with different avenues or ideas, invest in
Speaker 3: research and development. Sixty six percent of small businesses in
Speaker 3: the US are profitable. Forty one percent of entrepreneurs plan
Speaker 3: to expand or remodel their business in twenty twenty two.
Speaker 2: M All right, so.
Speaker 1: Look here's the thing. It says, experiment with different avenues
Speaker 1: or ideas.
Speaker 4: That's what we do.
Speaker 2: Now, Yeah, we sure as I'll do them don't.
Speaker 4: The book was an experiment, It's sure as that was
Speaker 4: for me. Patreon was an experiment.
Speaker 1: The live shows started as an experiment, you know, like
Speaker 1: these were all things that we said, we have to
Speaker 1: invest in ourselves first. And if you're an entrepreneur, this
Speaker 1: is not on here, but I will tell you this.
Speaker 1: You have to put a slush fund away for experiments,
Speaker 1: for new ideas. So twenty five percent of the money
Speaker 1: I make in the business goes to a fund that
Speaker 1: is automatically for reinvestment back into the business, which means
Speaker 1: when money comes in, I always put money aside. Of course,
Speaker 1: we do our wealth planning, we have our salaries, or
Speaker 1: we have our money that's in the business just so
Speaker 1: that our business can be solvent. R Solvency means that
Speaker 1: your business can pay out. Say say for example, we're
Speaker 1: on strike. Yeah we're on strike, right have you still
Speaker 1: have to be able to pay your employees, right, So
Speaker 1: you have to have solvency in your business. But then
Speaker 1: it also has to be an investment fund. So it's like, Okay,
Speaker 1: the business has stalled here. Why what if you don't
Speaker 1: have enough trainers, what if you don't have enough printers
Speaker 1: to print t shirts. What if you don't have you know,
Speaker 1: like there's things that come up.
Speaker 3: I mean, stuff always happens, always his life essentially.
Speaker 1: But if you have that fund where it's just like
Speaker 1: you know what, I can hire an additional trainer, which
Speaker 1: is what I did. Remember I started out with me,
Speaker 1: do Loo and Brian. By the time we got to
Speaker 1: twenty fifteen, it was me, Dolo, Brian, Kamal Rick Kai,
Speaker 1: I think who else was Roger? I was training athletes
Speaker 1: at one point. Maya was also training athletes.
Speaker 2: At one point, Man Maya had me like.
Speaker 4: Maya had you. Maya had you.
Speaker 2: Right, It was running like a gazelle.
Speaker 4: Ya damn.
Speaker 3: I miss Those days were not really because I almost
Speaker 3: died a couple times, but you know, hey, you never
Speaker 3: almost died.
Speaker 5: Bro.
Speaker 2: Do you remember when she had me doing rabbit with
Speaker 2: the high school girls.
Speaker 1: You felt like you was going to die, but you
Speaker 1: didn't almost die, could barely breathe out.
Speaker 4: She was crying.
Speaker 3: Like the feeling, the feeling of like can't breathe, So
Speaker 3: you're nervous because you can't breathe. You feel like you're
Speaker 3: gonna die because you can't breathe, and then you're exhausted
Speaker 3: from the run like.
Speaker 2: I was at that point.
Speaker 3: I was like twenty eight running with fifteen year old girls.
Speaker 4: Okay, twenty eight, first of all, is not old.
Speaker 2: But I mean compared to fifteen year old girls who
Speaker 2: have trained and.
Speaker 4: Tracked chat, ye, twenty eight is not old. It's not old.
Speaker 4: And I think you hadn't trained like that ever in life.
Speaker 1: But that feeling of breaking through the threshold of oh
Speaker 1: my god, I can't breathe to oh my god, I'm
Speaker 1: breathing while doing this hard workout is invigorating.
Speaker 4: Like that's how you become an athlete, you know, That's why.
Speaker 2: Most pretty badass at that point you.
Speaker 1: Were, you were and you still are a badass. You
Speaker 1: don't you don't push as much. You kind of like, listen,
Speaker 1: I'm doing on my own.
Speaker 2: Listen my own, but you didn't push on I'm not
Speaker 2: the running, no living my next life. All right, y'all.
Speaker 2: Hope that helped you today.
Speaker 3: If you're on the fence about starting a business in
Speaker 3: the thick of it, or you got a little you know,
Speaker 3: idea brewing.
Speaker 2: Hopefully that helped you out today. All right, y'all, back
Speaker 2: to the money.
Speaker 3: We're going to take a quick break get into some
Speaker 3: ads and then we'll move into listener letters.
Speaker 2: So stick around.
Speaker 4: All right, we're back.
Speaker 2: We're back listening a lot of time. You want to
Speaker 2: go first, baby? Or should I go first?
Speaker 4: Ladies first?
Speaker 3: All right?
Speaker 2: Heyy K and D.
Speaker 3: My husband and I are both twenty six years old.
Speaker 3: We have three children. He works and I haven't had
Speaker 3: a job since our middle child was born two years ago.
Speaker 3: He makes good money for where we live in Alabama,
Speaker 3: and he's also making plans and strides to get into
Speaker 3: other fields and build other streams of income. The problem is,
Speaker 3: I feel like he's making moves in his life and
Speaker 3: I'm sort of on pause. I love being a mom
Speaker 3: and being a homemaker, but I also have big dreams
Speaker 3: for my business, Nurture by Nature shameless plug. I'm a
Speaker 3: doula and I want to travel and help women have babies.
Speaker 4: I love that.
Speaker 2: That's so in the core of what I love.
Speaker 3: Even tasks like operating my online sales have been slipping
Speaker 3: because I'm just exhausted or busy with children. How do
Speaker 3: I deal with the resentment of feeling like time is
Speaker 3: slipping away from me to build and fully operate rate
Speaker 3: my business while he gets to make moves and grow.
Speaker 3: I know he's working to do this for his family,
Speaker 3: but I just feel like I'm getting closer to thirty
Speaker 3: and that I have nothing of my own to show
Speaker 3: for my twenties. And I'm scared to be forty to
Speaker 3: fifty plus and have nothing to show for it.
Speaker 2: Girl, Calm down, Oh, I say, she's twenty six.
Speaker 3: Calm down, she was talking about forties and fifty plus. Girl,
Speaker 3: if you knew where we were at twenty six trying
Speaker 3: to figure shit out. I mean, first of all, you
Speaker 3: do have a lot to show for it at twenty six.
Speaker 3: You have three beautiful children and a husband who loves
Speaker 3: who's working hard for your family. That in itself is
Speaker 3: an accomplishment I would think as a married couple and
Speaker 3: as a family, so celebrate that. However, since I do
Speaker 3: understand and I completely feel you when you feel like
Speaker 3: you were just at home, not living to your full
Speaker 3: potential and your full max. That was me for a
Speaker 3: little bit when we were in Michigan after I graduated
Speaker 3: grad school. I came out there with the intention of working,
Speaker 3: didn't find anything in my field, felt like I was
Speaker 3: a bump on a log. Also felt like I was
Speaker 3: not a contributing member of the family, and that too
Speaker 3: can also take a shot at that at your ego
Speaker 3: and what you feel like you have to offer. So
Speaker 3: I'm thinking what would work for sure is if you
Speaker 3: try to find pockets of time that you can invest
Speaker 3: in your business. Right. The beauty of being a stay
Speaker 3: at home mom and having time is that sometimes you
Speaker 3: feel like you have time, but you don't, however, structure right,
Speaker 3: putting children down for naps, getting households, things done in
Speaker 3: a certain way where there's a structure, and you're just
Speaker 3: allotting time to devote to your business. I think it's
Speaker 3: just a matter of organization. I know when I was
Speaker 3: at home with the kids, a lot of times you
Speaker 3: just feel like the day is a jumble because you're
Speaker 3: just running after kids all day. But I think it
Speaker 3: would be helpful if you found pockets of time to
Speaker 3: devote to your business so that way you feel like
Speaker 3: you're having a little bit of an outlet. I don't
Speaker 3: know if you have any family help nearby where you
Speaker 3: can maybe designate times that someone else is caring for
Speaker 3: the children.
Speaker 2: I don't know. The age is two of your other children,
Speaker 2: so you can kind of go from there.
Speaker 4: One thing. You didn't notice. She said that the middle
Speaker 4: child was born two years ago, have two under two?
Speaker 4: She has no time.
Speaker 1: Oh the child, the middle child was born two years ago,
Speaker 1: which means they have two kids under two years old. Oh,
Speaker 1: you don't have no time, there's no time. But here's
Speaker 1: the thing though, Right, you're twenty six years old. If
Speaker 1: that middle child was born two years ago, that means
Speaker 1: that other child is probably around one or close to
Speaker 1: being one. But all of those children will be in
Speaker 1: school in three years, three years back, by four minimum,
Speaker 1: all of them will be in school. And you know what,
Speaker 1: you have from eight to three pm time, and you'll
Speaker 1: be twenty nine years old.
Speaker 4: You still won't even be thirty. So you'll have plenty of.
Speaker 1: Time in your thirties to dedicate yourself because now your
Speaker 1: children will be in school, right, your husband will be
Speaker 1: at work. You have all this time for yourself in
Speaker 1: the middle of the day, so you can dedicate your
Speaker 1: thirties to building whatever it is you want to build.
Speaker 1: Cay and I have talked about this, and I always
Speaker 1: felt like I had to work to put as much
Speaker 1: help around Kadeen so that she didn't spend her whole
Speaker 1: life running after kids, and I was like, if your
Speaker 1: mom gotta move here, if your dad got to move
Speaker 1: in here, if I got to get more job to
Speaker 1: get help, I'll get you help. But one thing we
Speaker 1: did notice was that everything we thought we had to
Speaker 1: do in our twenties fourth the count was bullshit.
Speaker 2: Facts like a blur.
Speaker 4: It's a blur.
Speaker 1: We've built everything we have through our thirties. And then
Speaker 1: Kadeen walked in her first New York Fashion Week show,
Speaker 1: closing it.
Speaker 4: On forty yeah, and felt great.
Speaker 1: And I say all that to tell you, I know,
Speaker 1: it feels like life is passing you by at twenty
Speaker 1: six buteart, sweetheart, you have fourteen more years left before
Speaker 1: you reach forty fourteen, which means you have plenty of time.
Speaker 4: And the fact that they got the kids out the
Speaker 4: way early true.
Speaker 2: If you're done that, Yeah, that's a good thing too.
Speaker 3: Maybe I'm settling into myself and who I am at
Speaker 3: forty Yeah, I've heard that from everybody. I don't know
Speaker 3: why I thought it was gonna be any different, but
Speaker 3: most people say that, like, once you hit forty, your
Speaker 3: finally like settle into who you are as a person.
Speaker 2: So yeah, that's yeah, that's the part that I'm missed
Speaker 2: in the beginning.
Speaker 3: You don't have no time now, says, But you're invested
Speaker 3: in your family, and you're home with your children, and
Speaker 3: you're raising your children. And that's what I would hope
Speaker 3: most people want to do, is be there to raise
Speaker 3: their children until they're in school.
Speaker 4: I agree.
Speaker 1: And then, but I feel like with the way her
Speaker 1: husband works with her and they work together, if she
Speaker 1: dedicates these next couple of years to making sure they
Speaker 1: get off to school and everybody is good, she can
Speaker 1: have all the time in the world, right, you know,
Speaker 1: like all the time to build her business, because you'll
Speaker 1: have all of that day and then, excuse me, I
Speaker 1: don't know how you guys are gonna, you know, figure
Speaker 1: out what the chores are. But at three o'clock, once
Speaker 1: you go pick up the kids, you dedicate your time
Speaker 1: to your family.
Speaker 2: That's a fact. I love that. But still, Sis, you
Speaker 2: look like you have two under two here.
Speaker 3: Still see if you can find a couple pockets of
Speaker 3: time for yourself, girl, two one to two is rough.
Speaker 3: That's rough there, Yeah, it is naughty. He can help,
Speaker 3: so hopefully yes them all right? Thanks for writing in
Speaker 3: onto the next take it away, baby.
Speaker 1: Okay, let me start by saying that I just love
Speaker 1: you guys so much and your story is really beautiful.
Speaker 1: But okay, let me go ahead and dive into the story.
Speaker 1: My significant other of twenty years died almost two years ago.
Speaker 1: Sorry to hear that, Mama, and I thank you for
Speaker 1: the kudos. This October and everyone is telling me I
Speaker 1: should get out and start dating again, but our children
Speaker 1: are seventeen and nine years old. I'm hesitant because our
Speaker 1: children only ever seeing us together in the same household,
Speaker 1: and I'm afraid of what it would look like or
Speaker 1: to even introduce them to another person of interest. And
Speaker 1: may I add, I am a thirty eight year old
Speaker 1: arees Hey welcome who loves hard and love sex. I
Speaker 1: trust me, so I want to be careful who I
Speaker 1: invite in my world. Plus I'm not sure if I
Speaker 1: even know how to date anymore. But your girl do
Speaker 1: have needs and I'm tired of toys and I do
Speaker 1: miss having someone to talk.
Speaker 4: To, hold and comfort me with. What the heck?
Speaker 1: Please give me some kind of advice because your girl
Speaker 1: is lost in these new dating streets. You know who
Speaker 1: don't know how to date me and k I don't
Speaker 1: even know how to help you with God.
Speaker 3: I don't know how to help you with that, but
Speaker 3: I think you do deserve if you feel like you've
Speaker 3: moved on, not moved on personality, We're ready to now,
Speaker 3: you know, show interest in someone else that you deserve.
Speaker 4: That I hate. I hate to be this type of process,
Speaker 4: to hate what my dad said it to me. But
Speaker 4: this is the fact.
Speaker 1: What is what happens in life happens for you always,
Speaker 1: and it always happens. I don't know if you believe
Speaker 1: in God or you believe in the universe, but things
Speaker 1: that happen in your life happened for you to be successful,
Speaker 1: even when pain happens.
Speaker 4: Pain happens is a lesson. If you didn't die during
Speaker 4: the pain, it was a lesson to make you stronger. Right. So,
Speaker 4: and I'm saying this with the heaviest of heart.
Speaker 1: Right, but your person, your soul man who passed on,
Speaker 1: they passed on because God saw it fit for you
Speaker 1: to see something else or be with something else.
Speaker 3: Right.
Speaker 4: That person is with God now. Right.
Speaker 1: So you can't sit here and say, God, that was
Speaker 1: my person. You made a mistake. No, God, you bless
Speaker 1: me with that person for twenty years of life. I
Speaker 1: appreciate you, I appreciate that person, I appreciate my kids,
Speaker 1: But you still have a fiduciary responsibility to your children
Speaker 1: and yourself to be happy. And if your happiness looks
Speaker 1: like you being with someone else, you just shouldn't feel
Speaker 1: guilty about that, you know, like I don't think that
Speaker 1: you should sit and sulk about the fact that you
Speaker 1: lost someone you know, honor that person, continue that person's memory,
Speaker 1: you have children with that person, but still go out
Speaker 1: and live your life and be happy because that's what
Speaker 1: that person and that's what your.
Speaker 4: Children would want.
Speaker 5: You know.
Speaker 1: If I hate speaking on this, but if something were
Speaker 1: to happen to me, I would hope to God that
Speaker 1: Kadeen doesn't sit in this house and just be lonely
Speaker 1: and look at old pictures of me. I would hope
Speaker 1: that she would do. But I would hope that you
Speaker 1: would do what was gonna make you happy. If you
Speaker 1: being happy means that you sit in the house and
Speaker 1: you will remember me with that. But if you being happy,
Speaker 1: it means that you need to be with someone else
Speaker 1: and get some companionship you know, and have someone else.
Speaker 1: Have my boys see someone else love you the way
Speaker 1: someone is supposed to love you. I'd be all for
Speaker 1: it because they need to see it and because you
Speaker 1: need to feel it. Just because I'm gone doesn't mean
Speaker 1: someone can't feel that. God creates people for a reason.
Speaker 1: So yes, I use that because nothing's gonna happen to me,
Speaker 1: nothing's gonna happen to you.
Speaker 3: No, but I completely get it, right, But no, I
Speaker 3: completely you know what I'm saying. You know, I think
Speaker 3: that's no for sure. Absolutely, And she's only thirty eight.
Speaker 4: Yeah, thirty eight.
Speaker 2: We have a whole lot of life left to live.
Speaker 3: And I think that there's always another chance, you know,
Speaker 3: there's always another chance for love, and I think you
Speaker 3: deserve that.
Speaker 1: And remember we remember we used to train a lot
Speaker 1: of kids. Twentiest episode. I had a lot of single
Speaker 1: moms whose whose husbands were either gone or incarcerated or
Speaker 1: chose not to be a part of the children life.
Speaker 1: And so often the moms would say, you know, I'm
Speaker 1: just here for my son, and the sons or daughters
Speaker 1: with a trained would be like, my mom need to
Speaker 1: find a boyfriend.
Speaker 4: Mom, you know what I'm saying. Like they want, Yeah,
Speaker 4: they wanted to see the moms happy.
Speaker 2: Yes, it's true.
Speaker 1: You remember they used to be like yo, And then
Speaker 1: now we see a couple of the moms dating and
Speaker 1: the sons and the daughters are like YO, like this
Speaker 1: is good to see somebody's loving my mom. So when
Speaker 1: you feel like your children are not going to embrace
Speaker 1: that person, it all depends on how you embrace that
Speaker 1: person and how that in person braces embraces your own family.
Speaker 4: So, of course, use discernment.
Speaker 1: If you like me and you love sex, that means
Speaker 1: that you're gonna love having sex with someone who honors
Speaker 1: you and appreciates you. Because loving sex is not the
Speaker 1: same as loving the right type of sex. I love
Speaker 1: the right type of sex with the right type of person.
Speaker 1: You know, all types of sex doesn't appeal to me,
Speaker 1: you know. So if you're aries thirty like me, you're
Speaker 1: probably the same way. So just use discernment. Protect yourself,
Speaker 1: protect your peace, but enjoy your life.
Speaker 2: Ma yeeah, live it up, Live it up sas all right, y'all.
Speaker 3: If you want to be featured as a listener letter,
Speaker 3: email us at dead ass Advice at gmail dot com.
Speaker 2: And if you can't spell it, tell them.
Speaker 4: Baby, that's d E A d A S S A
Speaker 4: d V I c E at gmail dot dot com.
Speaker 3: All right, moment of truth time. We're talking staying ahead
Speaker 3: of the curve. We're talking entrepreneurship, how to be innovative. Yes,
Speaker 3: what we got for them to round out this show today.
Speaker 4: So this is this is really the big message. Right,
Speaker 4: your job never ends on you an entrepreneur.
Speaker 1: You never reach a point in the business where the
Speaker 1: business is running on autopilot and everything's going to be
Speaker 1: fine through perpetuity. That's not the way businesses work. Businesses
Speaker 1: are all about being innovative.
Speaker 4: Right. If anyone here watches Succession, go watch Succession.
Speaker 1: This family was worth billions of dollars and all they
Speaker 1: ever did was have meetings on how to recreate the
Speaker 1: business and evolve at a business. This is a billion
Speaker 1: dollar family. I'm all of the successful people that I
Speaker 1: know who are worth billions, because we know a couple
Speaker 1: now who worth billions. You know what they talk about,
Speaker 1: how to pivot and change and create and stay ahead
Speaker 1: of the curve.
Speaker 4: And they all started from small places like most of us.
Speaker 1: We started from small places, and we continue to pivot
Speaker 1: and curve, pivot and curve, pivot and curse, just like
Speaker 1: what I do with k right. I noticed that we
Speaker 1: in the bed. Sometimes when I pivot it and I
Speaker 1: throw the curve, that's when I see her go oh.
Speaker 1: So then I just keep pivoting and curving, pivoting and curving,
Speaker 1: pivoting and curving.
Speaker 2: Dollar do.
Speaker 1: Just stay just stay innovative, keep your mind sharp, read books,
Speaker 1: look at the industry. Never feel like you've arrived, because
Speaker 1: the minute you feel like you've arrived, that's when somebody
Speaker 1: gonna pass you.
Speaker 3: I think one thing that I pull that's a really
Speaker 3: good one, Babe, thanks for that. I think what I
Speaker 3: pulled from this too, is, you know, learning to foster
Speaker 3: relationships that can read the landscape of your industry and
Speaker 3: your business, because sometimes you may not be able to
Speaker 3: even foresee that. I do think it takes a special
Speaker 3: mind for someone in business to just even start a business.
Speaker 3: But they're roadblocks, there's thumbs. Sometimes you hit a rut.
Speaker 3: You don't know what's the next thing. As you get older,
Speaker 3: you don't realize how you have to keep up with technology.
Speaker 3: So learning how to join forces with people who may
Speaker 3: know a little more than you about the industry that
Speaker 3: can then tell you, you know what, I think this
Speaker 3: is a good way for you to move or I
Speaker 3: would advise you to do this, so you know, not
Speaker 3: being afraid to look for advice because you know, this
Speaker 3: is who I look to for advice when it comes
Speaker 3: to anything business related, because.
Speaker 2: Baby, I'm a worker. Bee, tell me what I gotta
Speaker 2: do and I'm gonna do it.
Speaker 4: I'm gonna do it.
Speaker 2: I'm gonna be the talent and all that.
Speaker 3: Because when he talked about fifteen second videos and Instagram,
Speaker 3: I was like, what and here we are. So some
Speaker 3: people I think are just gifted with the n act
Speaker 3: of innovation, creativity and business entrepreneurships and that's you.
Speaker 2: So shout out to Mimy, shout out to Mimi.
Speaker 4: I appreciate you, to Maimi.
Speaker 2: And thank you to Maimia.
Speaker 3: And yeah, all right, y'all be sure to follow us
Speaker 3: and find us on Patreon if you haven't yet, to
Speaker 3: see exclusive dead Ass podcasts, video content, and Ella's family content.
Speaker 3: You'll see a whole lot more of us and the
Speaker 3: boys here doing all of the things because you know,
Speaker 3: we on again and again and again, and find us
Speaker 3: on social media. Dead Ass the podcast. I'm Kadina, I
Speaker 3: am and.
Speaker 1: I am devout And if you're listening on Apple podcasts.
Speaker 1: Be sure to rate, review, subscribe. Make sure you pick
Speaker 1: up your tickets to Love Against the World Tour. Were
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Speaker 2: Come on, y'all, we appreciate it. You to one hundred
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Speaker 5: Dead Ass is a production of iHeartMedia podcast network and
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