WEBVTT - TechStuff Looks at the iCloud

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<v Speaker 1>Brought to you by the reinvented two thousand twelve Camray.

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<v Speaker 1>It's ready. Are you get in touch with technology? With

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<v Speaker 1>tech Stuff from how stuff works dot com. Hello again, everyone,

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<v Speaker 1>welcome to tech stuff. My name is Chris Polette and

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<v Speaker 1>I'm an editor here at how stuff works dot com.

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<v Speaker 1>Sitting across from me as always a senior writer, Jonathan Strickland.

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<v Speaker 1>I can see clearly now the rain is gone. Nice.

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<v Speaker 1>That was a particularly good one for our topic too. Yes,

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<v Speaker 1>we're talking about iCloud, which is a new service, a

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<v Speaker 1>new as the recording of this podcast anyway, service from Apple,

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<v Speaker 1>and it's facts in fact, so new that it's just

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<v Speaker 1>in beta right now, which we're like, hey, Apple, who

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<v Speaker 1>do you think you are? Google? Sometimes? Um, yeah, well

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<v Speaker 1>not not all of it's in Vada. Some of it

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<v Speaker 1>is still slated to come out. We had a lot

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<v Speaker 1>of requests from people After Apple Worldwide Developers Conference Keynote,

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<v Speaker 1>which was an early which was in early June, they

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<v Speaker 1>announced basically they gave updates on three major things, two

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<v Speaker 1>of which were one of which was no secret at all.

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<v Speaker 1>That was the new Apple OS ten Lion that's the

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<v Speaker 1>next version, which, um, then people were really expecting to

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<v Speaker 1>hear about the new iOS that's the operating system for iPod, Touch,

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<v Speaker 1>iPhone and iPad, so it'd be iOS five. Yeah. Yeah,

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<v Speaker 1>people were pretty sure that they were going to hear

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<v Speaker 1>and they did well of course as the developer's conference,

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<v Speaker 1>so you would expect them to talk about the software

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<v Speaker 1>available for the platform the platforms. But the third and

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<v Speaker 1>the one that we're going to talk about today is

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<v Speaker 1>is iCloud. And that's UM again something that people really expected.

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<v Speaker 1>In fact, uh, people actually identified the logo before it's

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<v Speaker 1>where it got announced. People called it the most poorly

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<v Speaker 1>kept secret uh for this particular conference, which I mean,

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<v Speaker 1>everyone was pretty sure that Apple was going to come

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<v Speaker 1>out with some sort of cloud based service because of

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<v Speaker 1>uh movements from Amazon and Google and the fact that

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<v Speaker 1>Apple had purchased some other companies that were related to

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<v Speaker 1>cloud services. Uh. Everything pointed towards that the the giant

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<v Speaker 1>data center they were building in North Carolina, right, but

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<v Speaker 1>the details behind the service were still pretty fuzzy. And

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<v Speaker 1>then actually, to tell you the truth, even almost a

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<v Speaker 1>month later, the details are still a little scarce. Uh.

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<v Speaker 1>You know, there's there's some stuff we know, and then

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<v Speaker 1>there's some stuff we suspect and there's some stuff that

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<v Speaker 1>just hasn't been answered yet. Yeah. And um, it's it's

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<v Speaker 1>funny because with the building of this data center, which

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<v Speaker 1>has been going on for what probably a couple of

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<v Speaker 1>years now, I mean, people knew that Apple was building

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<v Speaker 1>a very very large building in North Carolina. Um. When

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<v Speaker 1>you see other companies doing this, people like Google and Facebook,

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<v Speaker 1>you realize that there's, uh, they're probably gonna be quite

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<v Speaker 1>a few employees in there, there's probably gonna be a

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<v Speaker 1>whole lot of hardware in there. Um, especially if they're

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<v Speaker 1>looking for giant sources of power like Google, you know,

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<v Speaker 1>building along the Columbia River for hydro electricity. You know,

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<v Speaker 1>there's there's gonna be so you can you can take

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<v Speaker 1>some inferences from from the way they're behaving. Um. And

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<v Speaker 1>a lot of the speculation revolved around the possibility that

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<v Speaker 1>there would be a cloud based iTunes service and or

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<v Speaker 1>a streaming video service to rival you know, someone like

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<v Speaker 1>uh Netflix or Amazon Prime, um, you know, something where

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<v Speaker 1>where Apple would or Hulu they would you know, you

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<v Speaker 1>would subscribe to or I guess in this case, Hulu Plus,

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<v Speaker 1>where you would pay a subscription fee and you'd get

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<v Speaker 1>your music and your uh, your video on download. That's

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<v Speaker 1>and I think that's why people have been sort of

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<v Speaker 1>nonplussed about what actually came out by a little perplexed

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<v Speaker 1>or a little perplexed and um, and I think there

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<v Speaker 1>are some of that is sort of in there, and

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<v Speaker 1>I don't know that you can rule out those things

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<v Speaker 1>showing up in the service later. It's just that the

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<v Speaker 1>wording has been very careful to avoid that kind of

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<v Speaker 1>stuff recently. Yeah. Yeah, And what what rolled out is actually,

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<v Speaker 1>I think, compared to some of the other services that

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<v Speaker 1>we've been talking about recently, sort of compelling, you know,

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<v Speaker 1>they're they're definitely some advantages and some disadvantages of I

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<v Speaker 1>Cloud if you compare it to similar services. So let's

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<v Speaker 1>kind of talk about what I cloud is and what

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<v Speaker 1>it is not. I'll start off with what it is

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<v Speaker 1>not in the sense that, as far as we know

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<v Speaker 1>right now, it is not going to be any sort

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<v Speaker 1>of streaming service. So, in other words, you will not

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<v Speaker 1>be streaming content from a cloud storage system to a

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<v Speaker 1>device in order to enjoy it on the fly. Um. So,

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<v Speaker 1>unlike some of the other services like the Amazon Music

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<v Speaker 1>Player service, where you can store music in an Amazon

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<v Speaker 1>count and then access a streaming file version of that

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<v Speaker 1>song and listen to it. Uh. You will not necessarily

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<v Speaker 1>be able to do that on iCloud, at least according

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<v Speaker 1>to the way they've worded things so far. In the

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<v Speaker 1>way the system works right now, Well, that's that's sort

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<v Speaker 1>of pardon the pun, seriously hazy. Um, there is one

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<v Speaker 1>feature that sort of suggests that there is something like that. Um,

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<v Speaker 1>should we should we get into the futures that maybe

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<v Speaker 1>we can we can touch on that way, get closer. Um, Yeah,

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<v Speaker 1>they're the iCloud website is actually a great place to

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<v Speaker 1>look for information if you want to learn more about it. Um.

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<v Speaker 1>And it's where I what I use for my primary source. UM. Basically,

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<v Speaker 1>what they want to try to do over overall is

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<v Speaker 1>to give you the ability to sink your information will

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<v Speaker 1>will was use it in a general sense here different

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<v Speaker 1>kinds of files to multiple devices, your iOS devices and

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<v Speaker 1>your computers, and not just MAX but PCs as well.

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<v Speaker 1>Hey how about Lennox. Well no, sorry at yes, that

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<v Speaker 1>that would be a bunto one. UM and I have

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<v Speaker 1>account there to actually, But anyway, h so for one thing,

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<v Speaker 1>and where where should we start? Should we start with

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<v Speaker 1>the music things. Let's start with storage. Okay, we're just okay.

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<v Speaker 1>So so basically, your eye Cloud account would be a

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<v Speaker 1>storage account where you could store uh. Now, primarily in

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<v Speaker 1>the beta version, you're storing things like apps, books, and music, right,

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<v Speaker 1>and UH you get by signing up, you get five

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<v Speaker 1>gigabytes of storage for free. Now here's the Here are

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<v Speaker 1>two things that make this really compelling. Uh. It will

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<v Speaker 1>go through your iTunes library and we'll match uh any

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<v Speaker 1>song that you've purchased through iTunes since you since you're

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<v Speaker 1>registering it through your iTunes account. UH, any song that

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<v Speaker 1>you purchased through iTunes automatically becomes part of your eye

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<v Speaker 1>Cloud storage locker we'll call it, but does not count

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<v Speaker 1>against your five gigabytes of storage. So if you've purchased,

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<v Speaker 1>you know, five thousand songs through iTunes over the history

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<v Speaker 1>of your iTunes account, all those songs are going to

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<v Speaker 1>show up in your eye Cloud UH locker without you

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<v Speaker 1>having to uh to have that kind of gainst your

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<v Speaker 1>five gigabytes of storage. And you can share that information

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<v Speaker 1>with any other device that's hooked up through your iTunes account,

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<v Speaker 1>up to ten devices, which is another big move. Right.

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<v Speaker 1>Five used to be the magic number for things like that,

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<v Speaker 1>and you can do it wirelessly, which is the beautiful thing.

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<v Speaker 1>So you could say, let's say that you have a

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<v Speaker 1>desktop computer at home and that's like your media computer.

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<v Speaker 1>You have a we'll call it. We'll say it's a

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<v Speaker 1>Mac because this happens to be me. I've got a

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<v Speaker 1>Mac media computer at home and that has my iTunes

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<v Speaker 1>library on it, and then I sink my iPod to

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<v Speaker 1>my iTunes library. So whenever I buy a new song,

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<v Speaker 1>I have to sink my iPod in order to get it.

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<v Speaker 1>Now I've got an older iPod. But let's say that

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<v Speaker 1>I get a newer iPod. And then let's say we

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<v Speaker 1>I buy some music on my uh, my iPod Touch

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<v Speaker 1>or my iPhone. Then I have to sync my device

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<v Speaker 1>to my computer. I have to, you know, it's it's

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<v Speaker 1>a whole lot of steps in order to make sure

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<v Speaker 1>that your music collection is is equal across multiple devices. Yes,

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<v Speaker 1>and it's a pain in the neck to to uh

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<v Speaker 1>to have to restore your music player, especially if it's

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<v Speaker 1>got if you've got a large music collection. It even

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<v Speaker 1>on a faster connection on the USB two for example, UM,

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<v Speaker 1>which is you know, I know, not necessarily the fastest.

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<v Speaker 1>There are other standards like USB three and Thunderbolt that

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<v Speaker 1>are technically faster, but I mean reasonably fast by today's standards. Um,

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<v Speaker 1>it's still gonna take you a while to upload you know,

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<v Speaker 1>gigs of data these songs to your your iPod again. Right,

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<v Speaker 1>So with iCloud, using your iTunes library to start with,

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<v Speaker 1>you know, the purchase history you have to start with,

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<v Speaker 1>uh it uh. The means that you don't have to

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<v Speaker 1>upload those songs. That that's a huge advantage over things

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<v Speaker 1>like the Amazon and Google approaches, where you do have

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<v Speaker 1>to upload your files to that cloud storage in order

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<v Speaker 1>to store them there. Right, So if I have five

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<v Speaker 1>thousand songs on my computer and I want to use

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<v Speaker 1>Google's approach, I have to actually upload those songs first

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<v Speaker 1>to my Google account. So that's gonna take a while

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<v Speaker 1>because upload speeds tend to be slower than download speeds

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<v Speaker 1>because you know, people download more than they upload, so

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<v Speaker 1>upstream is a slower data transfer rate. So if you're

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<v Speaker 1>uploading a lot of content, depending on your Internet connection,

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<v Speaker 1>it can take a long long time. So iTunes approach

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<v Speaker 1>there saves you all that time. Right, Your purchase history

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<v Speaker 1>becomes your library immediately in the iCloud. On top of that,

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<v Speaker 1>if you have songs in your iTunes library that you

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<v Speaker 1>did not purchase through iTunes. Let's say that you had

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<v Speaker 1>a collection of cd s that you ripped from using

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<v Speaker 1>iTunes and you've got them in your library, but you

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<v Speaker 1>didn't purchase them through iTunes. Well, if iTunes has those

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<v Speaker 1>albums and those songs in its library, that's got like

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<v Speaker 1>eighteen million songs in the iTunes library. So if those

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<v Speaker 1>songs appear in the iTunes library, what will happen is

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<v Speaker 1>the the service will identify those songs and match it

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<v Speaker 1>to the song that's in the iTunes library. Yeah, so basically, um,

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<v Speaker 1>you know, say you have, um, I don't know, a

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<v Speaker 1>cold Play album and your I'm just picking cold Play.

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<v Speaker 1>It's a band that I don't particularly like. I you know, Sorry,

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<v Speaker 1>I just picked something. I was gonna say, you too.

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<v Speaker 1>I don't know why either of them. So sorry, Okay.

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<v Speaker 1>So you know, let's say you have a record that's

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<v Speaker 1>in your collection and you want to add it to

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<v Speaker 1>your you know, your cloud storage. Um, as soon as

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<v Speaker 1>it recognizes that you have that in there, it says, oh, well,

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<v Speaker 1>we've already got that. Well we'll just give you. You

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<v Speaker 1>don't have to uploaded, we'll put it in here for you.

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<v Speaker 1>And the files that they're using are two fifty six

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<v Speaker 1>K iTunes plus level files. So so it might even

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<v Speaker 1>be like, let's say that you when you ripped the CD,

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<v Speaker 1>you ripped it at a lower a lower rate than

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<v Speaker 1>technically the higher rates one it essentially equates to as

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<v Speaker 1>a higher rate in general means better sound or more

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<v Speaker 1>accurate to the original version sound. So the more compression

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<v Speaker 1>you use, the smaller bit rate that you encode the

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<v Speaker 1>file ad basically means that you're leaving out more information

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<v Speaker 1>in the music file. So it's not going to have

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<v Speaker 1>his high fidelity. Depending upon your the sensitivity of your hearing,

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<v Speaker 1>you may or may not be able to detect that

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<v Speaker 1>with certain songs. Uh, my hearing has been to the

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<v Speaker 1>point where I really don't tend to notice unless it's really,

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<v Speaker 1>really really bad transfer. So yeah, so for me, it's

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<v Speaker 1>not as big a deal. But it's a nice thing

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<v Speaker 1>to know that that iTunes is going to match your

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<v Speaker 1>songs and probably match them to a quality that is

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<v Speaker 1>superior to whatever it was you were you were using before. Yeah,

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<v Speaker 1>and and this is where this is where I'm a

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<v Speaker 1>little fuzzy, because it suggests that those files are in

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<v Speaker 1>our stored in the cloud, and therefore that's how you

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<v Speaker 1>would access the access them, um, rather than having it,

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<v Speaker 1>you know, download back to your music player. I think

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<v Speaker 1>it's yeah, it's it's worded in a very vague way,

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<v Speaker 1>but based upon what I've been reading, it sounds to

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<v Speaker 1>me that you would then, uh, let's say again, We'll

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<v Speaker 1>use the example of my my desktop computer at home

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<v Speaker 1>and I've got my master music collection on there, and

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<v Speaker 1>then I've got several eye devices. Um, it sounds to

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<v Speaker 1>me that even the iTunes match part would just mean

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<v Speaker 1>that if my brand new iPhone, I brought my brand

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<v Speaker 1>new iPhone home and registered it and connected it to

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<v Speaker 1>my iTunes account, it would then download all those songs

0:12:55.160 --> 0:12:58.480
<v Speaker 1>that wouldn't stream them, it would download them and store

0:12:58.520 --> 0:13:03.000
<v Speaker 1>them locally on the uh the iPhone. Uh So that's

0:13:03.040 --> 0:13:05.960
<v Speaker 1>my interpretation based upon the wording. And again, like we said,

0:13:05.960 --> 0:13:10.439
<v Speaker 1>it's pretty vague. Uh there there. Maybe it's vague because

0:13:10.440 --> 0:13:12.960
<v Speaker 1>they plan to open up streaming later. It maybe that

0:13:13.400 --> 0:13:16.439
<v Speaker 1>streaming is still a sensitive topic with the music labels

0:13:16.440 --> 0:13:19.480
<v Speaker 1>that iTunes has partnered with. UM, I mean, that's one

0:13:19.480 --> 0:13:21.120
<v Speaker 1>of the reasons why I think they went with the

0:13:21.200 --> 0:13:24.440
<v Speaker 1>download method is because you know, they actually had to

0:13:24.520 --> 0:13:27.520
<v Speaker 1>partner with these music labels, as opposed to Amazon's approach

0:13:27.520 --> 0:13:31.400
<v Speaker 1>where they're like, this is just another way of accessing

0:13:31.440 --> 0:13:35.600
<v Speaker 1>content you already own. iTunes wanted this to be uh

0:13:36.320 --> 0:13:43.000
<v Speaker 1>more of a widespread data management system where you could

0:13:43.000 --> 0:13:45.120
<v Speaker 1>have that you can have access to the same data

0:13:45.200 --> 0:13:50.520
<v Speaker 1>across multiple devices. So uh, I think it's still download,

0:13:50.600 --> 0:13:53.640
<v Speaker 1>upload and download, it's not streaming. That's that's based upon

0:13:53.920 --> 0:13:57.960
<v Speaker 1>my interpretation of what they've written, and I understand that. Um.

0:13:58.000 --> 0:14:01.240
<v Speaker 1>The other piece being that, uh what we've talked about

0:14:01.280 --> 0:14:06.320
<v Speaker 1>basically the free option here because basically anyone with an account, um,

0:14:06.360 --> 0:14:10.600
<v Speaker 1>an iTunes account should be able to get iCloud just

0:14:10.640 --> 0:14:15.240
<v Speaker 1>as part of the service. But you can. They're offering

0:14:15.240 --> 0:14:18.480
<v Speaker 1>an option for ninety nine a year where you can

0:14:18.720 --> 0:14:23.160
<v Speaker 1>hold your entire collection. So that would be you know,

0:14:23.240 --> 0:14:24.840
<v Speaker 1>for a lot of people, that's going to be more

0:14:25.000 --> 0:14:27.560
<v Speaker 1>than an iPod will hold well, depending on size of

0:14:27.560 --> 0:14:30.120
<v Speaker 1>your iPod and your music collection. But you know, people

0:14:30.120 --> 0:14:34.280
<v Speaker 1>with very large music collections, uh may have gigabytes or

0:14:34.280 --> 0:14:38.240
<v Speaker 1>even terabytes worth of music, and you know, there's not

0:14:38.280 --> 0:14:41.160
<v Speaker 1>an iPod yet that will hold a terabyte. Um now,

0:14:41.200 --> 0:14:43.880
<v Speaker 1>granted give it a week. If all of your if

0:14:43.880 --> 0:14:46.280
<v Speaker 1>all of your music, and all of your books, and

0:14:46.320 --> 0:14:48.400
<v Speaker 1>all of your apps were purchased through the iTunes store,

0:14:48.480 --> 0:14:50.760
<v Speaker 1>then the five gigabytes is all you need anyway, because

0:14:50.760 --> 0:14:53.840
<v Speaker 1>it doesn't count against the five gigabytes. It's when you

0:14:53.880 --> 0:14:58.400
<v Speaker 1>start talking about music that is outside of of the

0:14:58.520 --> 0:15:02.360
<v Speaker 1>iTunes library when you start having problems. So let's say

0:15:02.360 --> 0:15:06.240
<v Speaker 1>that you've you've ripped a CD from a local band

0:15:06.640 --> 0:15:09.400
<v Speaker 1>that doesn't that's not on iTunes, and you want that

0:15:09.480 --> 0:15:12.440
<v Speaker 1>music available, Well, then you're gonna have to have you're

0:15:12.440 --> 0:15:15.560
<v Speaker 1>gonna actually have to pay that that yearly fee to

0:15:15.680 --> 0:15:20.360
<v Speaker 1>have the option to upload those files to your Actually,

0:15:20.400 --> 0:15:22.200
<v Speaker 1>I guess not because you've got the five gigabytes, but

0:15:22.360 --> 0:15:25.360
<v Speaker 1>those those songs will count against the five gigabytes and storage.

0:15:25.400 --> 0:15:31.280
<v Speaker 1>Maybe they're particularly prolific band with many many records. Um yeah,

0:15:31.320 --> 0:15:34.680
<v Speaker 1>the iTunes the iTunes Match service is kind of interesting

0:15:34.760 --> 0:15:38.080
<v Speaker 1>that that actually has the limit on it is a

0:15:38.120 --> 0:15:42.760
<v Speaker 1>twenty five thousand song limit. So if you've got now,

0:15:43.280 --> 0:15:46.520
<v Speaker 1>if you've got a whole bunch of CDs that you've

0:15:46.560 --> 0:15:48.880
<v Speaker 1>ripped and then and you may have to start making

0:15:48.920 --> 0:15:51.720
<v Speaker 1>some choices once you're like, oh this is twenty hundred

0:15:51.800 --> 0:15:53.920
<v Speaker 1>seventy five, which one was is gonna be twenty four thousand,

0:15:54.000 --> 0:15:58.440
<v Speaker 1>hundred seventy six. Well make a meatloads songs that way,

0:15:58.440 --> 0:16:04.640
<v Speaker 1>I get more quant to T. So again, we were

0:16:04.720 --> 0:16:08.280
<v Speaker 1>we were talking earlier about the I'm sorry you always

0:16:08.320 --> 0:16:14.720
<v Speaker 1>throw me off with me loo, I'm kind of hungry myself. UM. Yeah.

0:16:14.760 --> 0:16:18.760
<v Speaker 1>The thing is it's not just gonna be about video

0:16:18.840 --> 0:16:21.080
<v Speaker 1>and audio. I mean there's really not a video option

0:16:21.360 --> 0:16:26.920
<v Speaker 1>here yet, um. But there are other other compelling bits

0:16:26.960 --> 0:16:30.400
<v Speaker 1>to this service. Sorry for the again bits pun UM.

0:16:30.640 --> 0:16:34.960
<v Speaker 1>For example, photo stream UH. Photo stream behaves a little

0:16:35.040 --> 0:16:38.600
<v Speaker 1>similarly to the to the music portion of the service.

0:16:38.800 --> 0:16:41.960
<v Speaker 1>If you have a an iPhone or an iPod, toucher

0:16:42.000 --> 0:16:44.600
<v Speaker 1>an iPad with a camera UM, and you take a

0:16:44.640 --> 0:16:49.360
<v Speaker 1>photo while you're out with it, it should use iCloud

0:16:49.440 --> 0:16:51.720
<v Speaker 1>automatically to sink it. Let's say you have one of

0:16:51.800 --> 0:16:55.000
<v Speaker 1>all of the above plus a a computer UM where

0:16:55.040 --> 0:16:58.720
<v Speaker 1>you have an iTunes account, it should download everything over

0:16:58.840 --> 0:17:03.840
<v Speaker 1>to uh the different machines. So you've been on a

0:17:03.960 --> 0:17:06.240
<v Speaker 1>trip and you took your your phone with you and

0:17:06.280 --> 0:17:09.880
<v Speaker 1>you've taken pictures, it will sink to your home computer

0:17:10.000 --> 0:17:12.520
<v Speaker 1>so that you can show them off there without you

0:17:12.560 --> 0:17:15.439
<v Speaker 1>having to upload them. Likewise, if you take pictures with

0:17:15.520 --> 0:17:19.800
<v Speaker 1>a a UH standalone digital camera and you upload them,

0:17:20.200 --> 0:17:22.679
<v Speaker 1>say through I Photo on a Mac, you would be

0:17:22.720 --> 0:17:26.160
<v Speaker 1>able to share those to your phone and your I

0:17:26.160 --> 0:17:29.000
<v Speaker 1>iPod Touch and your iPad, assuming you have all those

0:17:29.000 --> 0:17:32.720
<v Speaker 1>devices UM, without having to take an extra step to

0:17:32.800 --> 0:17:35.120
<v Speaker 1>do that. It does that automatically. Now, it only will

0:17:35.160 --> 0:17:38.480
<v Speaker 1>save your last UH. It keeps what they call a

0:17:38.600 --> 0:17:41.640
<v Speaker 1>rolling collection of your last thousand photos. So you get

0:17:41.680 --> 0:17:45.040
<v Speaker 1>into a thousand, fifteen, thousand, sixteen, the first fifteen and

0:17:45.080 --> 0:17:49.600
<v Speaker 1>sixteen photos chronologically will start to drop off. They won't

0:17:49.600 --> 0:17:51.440
<v Speaker 1>go any they won't go anywhere, but they won't be

0:17:51.480 --> 0:17:54.439
<v Speaker 1>in your eye cloud anyway. Right, Well, the UM and

0:17:54.520 --> 0:17:56.000
<v Speaker 1>I thought I would go ahead and mention this because

0:17:56.000 --> 0:17:59.159
<v Speaker 1>I'm sure we're gonna get email UH or Facebook comments

0:17:59.240 --> 0:18:02.840
<v Speaker 1>or Twitter comments. So year that's what gives you the

0:18:02.880 --> 0:18:07.840
<v Speaker 1>access to iTunes match so so without even though as

0:18:07.880 --> 0:18:10.080
<v Speaker 1>far as I can tell, the the music that would

0:18:10.080 --> 0:18:14.240
<v Speaker 1>be matched through iTunes, I don't think that would be

0:18:14.280 --> 0:18:17.879
<v Speaker 1>counted against your five gigabytes, but I'm not entirely sure.

0:18:18.520 --> 0:18:21.120
<v Speaker 1>I know that any music you've purchased through iTunes will

0:18:21.200 --> 0:18:25.280
<v Speaker 1>not count against the five gigabytes of storage. The music

0:18:25.320 --> 0:18:28.200
<v Speaker 1>that's been matched through iTunes that might actually count against

0:18:28.200 --> 0:18:30.399
<v Speaker 1>your five gigabytes. So this is the music that you

0:18:30.480 --> 0:18:32.679
<v Speaker 1>own that is also on iTunes, but you did not

0:18:32.760 --> 0:18:37.400
<v Speaker 1>purchase it through iTunes. UM, so I know you. There

0:18:37.480 --> 0:18:42.119
<v Speaker 1>is the yearly fee, which is uh, and I based

0:18:42.200 --> 0:18:45.080
<v Speaker 1>upon this, I'm guessing that does count against your your

0:18:45.240 --> 0:18:49.520
<v Speaker 1>storage space, which might be why they said the song limit. Um,

0:18:49.560 --> 0:18:52.399
<v Speaker 1>I'm not entirely certain of that. Like I said, a

0:18:52.440 --> 0:18:54.879
<v Speaker 1>lot of this is vague right now, and and I

0:18:54.920 --> 0:18:57.000
<v Speaker 1>have I just got back for a vacation and I

0:18:57.000 --> 0:19:00.240
<v Speaker 1>haven't had a chance to to play with this yet. UM,

0:19:00.240 --> 0:19:03.480
<v Speaker 1>but yeah, it's uh. The it is interesting. They do

0:19:03.560 --> 0:19:09.000
<v Speaker 1>a a UM comparison of Apple's I Cloud service against

0:19:09.160 --> 0:19:12.159
<v Speaker 1>Amazon Service and Google Service on Apple, so you can

0:19:12.200 --> 0:19:16.159
<v Speaker 1>guess how it shapes up. But they talk about how

0:19:17.160 --> 0:19:19.640
<v Speaker 1>the methods, like the fact that you do not need

0:19:19.680 --> 0:19:23.840
<v Speaker 1>to scan your music collection to start off an iCloud.

0:19:23.920 --> 0:19:26.760
<v Speaker 1>Anything that you've purchased through iTunes will automatically be put

0:19:26.880 --> 0:19:28.800
<v Speaker 1>up there. So you don't have to upload it, and

0:19:28.840 --> 0:19:30.520
<v Speaker 1>then of course the iTunes match if you go with

0:19:30.600 --> 0:19:33.520
<v Speaker 1>that method, again, you don't need to upload that music.

0:19:33.560 --> 0:19:36.359
<v Speaker 1>It just has to be matched to iTunes library and

0:19:36.400 --> 0:19:38.920
<v Speaker 1>then that will be put into your eye Cloud as well,

0:19:39.280 --> 0:19:42.080
<v Speaker 1>whereas with Amazon and Google you both have to upload

0:19:42.119 --> 0:19:44.560
<v Speaker 1>those files to that system in order to use those

0:19:45.040 --> 0:19:49.000
<v Speaker 1>um and then that there is a specific app from

0:19:49.080 --> 0:19:53.560
<v Speaker 1>for the desktop computers and laptops which is called iTunes.

0:19:53.680 --> 0:19:55.520
<v Speaker 1>You may have heard of it that you use to

0:19:55.680 --> 0:19:59.000
<v Speaker 1>access the eye Cloud, whereas Amazon and Google you access

0:19:59.040 --> 0:20:03.640
<v Speaker 1>through a web brow are uh them that talks about that.

0:20:03.800 --> 0:20:06.200
<v Speaker 1>You know it has the upgrade option to the two

0:20:06.520 --> 0:20:11.840
<v Speaker 1>fifty six k UH rate for the songs um and

0:20:11.880 --> 0:20:16.439
<v Speaker 1>that the price to have access to five thousand or

0:20:16.480 --> 0:20:18.800
<v Speaker 1>twenty thousand songs is the same. It's twenty ninety nine

0:20:18.800 --> 0:20:20.720
<v Speaker 1>a year. You can have up to twenty thousand songs

0:20:20.760 --> 0:20:23.880
<v Speaker 1>that way, But if you wanted to do that with Amazon, uh,

0:20:23.920 --> 0:20:26.760
<v Speaker 1>the price for five thousand songs would be fifty dollars

0:20:26.760 --> 0:20:29.639
<v Speaker 1>a year and for twenty thousand songs two hundred dollars

0:20:29.640 --> 0:20:33.200
<v Speaker 1>a year. And then for Google, it's question mark, question

0:20:33.240 --> 0:20:36.720
<v Speaker 1>mark question mark because it hasn't been mentioned yet, so

0:20:37.600 --> 0:20:40.200
<v Speaker 1>we're still hashing that out. And we should also mention that,

0:20:40.320 --> 0:20:43.600
<v Speaker 1>you know, we've talked a lot about music because obviously

0:20:43.680 --> 0:20:47.360
<v Speaker 1>the the tie in with iTunes means that that's where

0:20:47.359 --> 0:20:49.520
<v Speaker 1>a lot of the focus is going. Uh. And we've

0:20:49.520 --> 0:20:51.520
<v Speaker 1>also talked about you know, any books you purchased through

0:20:51.680 --> 0:20:54.000
<v Speaker 1>iTunes or any apps you purchased through iTunes will live

0:20:54.040 --> 0:20:56.840
<v Speaker 1>in the eye cloud as well, but you can also

0:20:56.920 --> 0:21:01.520
<v Speaker 1>have other kinds of files and documents stored your eye cloud. Yeah. Yeah,

0:21:01.520 --> 0:21:03.600
<v Speaker 1>Before before we get away from that, I wanted to

0:21:03.640 --> 0:21:07.200
<v Speaker 1>point out that UM iTunes match is scheduled to hit

0:21:07.240 --> 0:21:10.280
<v Speaker 1>this fall. Yeah. I believe that's supposed to be concurrent

0:21:10.320 --> 0:21:14.480
<v Speaker 1>with the iOS five UM. But you can get your

0:21:14.680 --> 0:21:19.280
<v Speaker 1>your new and past purchases SINCD now via beta and

0:21:19.320 --> 0:21:21.280
<v Speaker 1>I had I had forgotten to mention that. So if

0:21:21.320 --> 0:21:25.880
<v Speaker 1>you've UM, if you've bought music on on your home

0:21:25.920 --> 0:21:29.080
<v Speaker 1>computer and you want to get it on uh, say

0:21:29.119 --> 0:21:32.520
<v Speaker 1>you forgot to sink your the music over. You should

0:21:32.560 --> 0:21:36.600
<v Speaker 1>be able to see it in iTunes on an iPhone

0:21:36.720 --> 0:21:39.399
<v Speaker 1>or an I pad for example, sitting in front of

0:21:39.400 --> 0:21:41.760
<v Speaker 1>me where my notes are UM, and I should be

0:21:41.800 --> 0:21:43.960
<v Speaker 1>able to Uh, if I wanted to turn off my

0:21:44.000 --> 0:21:46.080
<v Speaker 1>notes and go look, I should theoretically be able to

0:21:46.160 --> 0:21:48.840
<v Speaker 1>see that past stuff and download it if I want

0:21:48.840 --> 0:21:52.400
<v Speaker 1>to do that device, which is again in beta already now.

0:21:52.480 --> 0:21:55.480
<v Speaker 1>But yeah, and you can set the download feature to

0:21:55.600 --> 0:21:57.920
<v Speaker 1>automatic if you wanted to, which means that every time

0:21:57.960 --> 0:22:01.440
<v Speaker 1>you purchased a song through iTunes or an app or

0:22:01.480 --> 0:22:05.320
<v Speaker 1>a book through iTunes, anytime you purchased one, it would

0:22:05.320 --> 0:22:08.760
<v Speaker 1>automatically download to all devices that were set to automatic.

0:22:08.960 --> 0:22:10.639
<v Speaker 1>I don't think I would want to do that. You

0:22:10.640 --> 0:22:13.199
<v Speaker 1>can also do it manually, so because I have, I

0:22:13.320 --> 0:22:16.159
<v Speaker 1>used my devices separately for separate reasons, and a lot

0:22:16.200 --> 0:22:18.639
<v Speaker 1>of people do. Write like some people might have a

0:22:18.720 --> 0:22:22.400
<v Speaker 1>specific iOS device that they use when they're working out,

0:22:22.760 --> 0:22:26.359
<v Speaker 1>and they have a workout song list, and they don't

0:22:26.480 --> 0:22:29.639
<v Speaker 1>want their Broadway musical list to being mixed up with

0:22:29.680 --> 0:22:32.800
<v Speaker 1>their workout song list because you know, put on a

0:22:32.840 --> 0:22:34.679
<v Speaker 1>Happy Face is not the song they want to hear

0:22:34.720 --> 0:22:38.400
<v Speaker 1>while they're on the elliptical. So uh, yeah, there there

0:22:38.400 --> 0:22:40.320
<v Speaker 1>are reasons why you might want to have some of

0:22:40.359 --> 0:22:42.600
<v Speaker 1>your devices set to manual. Especially let's say that you

0:22:42.600 --> 0:22:45.320
<v Speaker 1>have an enormous music collection and you don't want your

0:22:45.680 --> 0:22:49.719
<v Speaker 1>smartphone to be completely bogged down with music, um when

0:22:49.760 --> 0:22:51.480
<v Speaker 1>you have other stuff you want to put on there,

0:22:52.080 --> 0:22:54.760
<v Speaker 1>or you don't want the same apps to go to

0:22:54.840 --> 0:22:58.280
<v Speaker 1>all of your eye devices across the entire spectrum. There

0:22:58.320 --> 0:22:59.680
<v Speaker 1>are reasons why you might want to set it to

0:22:59.720 --> 0:23:02.119
<v Speaker 1>manu well instead of automatic. And then there are other

0:23:02.119 --> 0:23:05.000
<v Speaker 1>people who just want to have the same experience across

0:23:05.119 --> 0:23:08.560
<v Speaker 1>all their platforms. They want everything to be accessed everywhere.

0:23:09.119 --> 0:23:12.080
<v Speaker 1>But then moving back to the the other kind of

0:23:12.200 --> 0:23:15.159
<v Speaker 1>files that you can store in a way, iCloud is

0:23:15.880 --> 0:23:20.600
<v Speaker 1>replacing mobile me yes, and so ultimately once it's in

0:23:21.000 --> 0:23:24.840
<v Speaker 1>full version, once it debuts and I'm assuming it's going

0:23:24.880 --> 0:23:27.520
<v Speaker 1>to do that around the time of iOS five as well,

0:23:27.840 --> 0:23:32.240
<v Speaker 1>then you'll be able to access things like calendar and documents,

0:23:32.400 --> 0:23:35.360
<v Speaker 1>things like that across your various devices and it's all

0:23:35.440 --> 0:23:40.840
<v Speaker 1>automatically um synchronized. So just like if you have if

0:23:40.880 --> 0:23:44.600
<v Speaker 1>you're in the in the Google environment, the Google ecosystem,

0:23:44.840 --> 0:23:47.440
<v Speaker 1>and you're using Google Calendar, you know, if you're using

0:23:47.480 --> 0:23:49.600
<v Speaker 1>that to access if you're accessing that would like say

0:23:49.680 --> 0:23:52.159
<v Speaker 1>an Android smartphone, and then you switch over and you

0:23:52.200 --> 0:23:56.280
<v Speaker 1>access it through your desktop, it's already synchronized properly that way,

0:23:56.720 --> 0:23:59.080
<v Speaker 1>same kind of thing, except this is with Apple's approach

0:23:59.080 --> 0:24:03.520
<v Speaker 1>as opposed to Google's approach. So there's more functionality there

0:24:03.520 --> 0:24:08.919
<v Speaker 1>that's gonna appear as the uh we get closer to

0:24:09.040 --> 0:24:12.480
<v Speaker 1>the official launch um and it's you know, it's it.

0:24:13.040 --> 0:24:15.240
<v Speaker 1>I like the the approach Apple's done here. I like

0:24:15.320 --> 0:24:18.199
<v Speaker 1>the fact that i Cloud access an online backup system

0:24:18.280 --> 0:24:20.960
<v Speaker 1>for your music. So let's say that your computer suffers

0:24:20.960 --> 0:24:24.960
<v Speaker 1>a catastrophic failure, uh, and you can't recover stuff off

0:24:24.960 --> 0:24:27.239
<v Speaker 1>your hard drive, Well, then you still know that all

0:24:27.280 --> 0:24:29.720
<v Speaker 1>of those purchases are still there. You know, it used

0:24:29.760 --> 0:24:33.560
<v Speaker 1>to be back in the day that you could contact

0:24:33.600 --> 0:24:37.439
<v Speaker 1>Apple and get uh, recover songs that you had lost

0:24:37.680 --> 0:24:41.840
<v Speaker 1>through some you know, other catastrophe, but it wasn't necessarily

0:24:41.960 --> 0:24:44.960
<v Speaker 1>easy to do. And now they've really streamlined that through

0:24:45.000 --> 0:24:48.959
<v Speaker 1>i Cloud. So it's it's a fairly large shift in

0:24:49.000 --> 0:24:53.119
<v Speaker 1>that respect, and another respect, it's Apple's business as usual

0:24:53.160 --> 0:24:57.800
<v Speaker 1>and that this approach again really stresses that the system

0:24:57.800 --> 0:25:02.080
<v Speaker 1>works great if you a lot of Apple devices. Yeah, yeah,

0:25:02.240 --> 0:25:05.160
<v Speaker 1>So again they're trying to you know, it's not completely

0:25:05.200 --> 0:25:07.640
<v Speaker 1>closed off. You can use it with the PC but

0:25:08.200 --> 0:25:09.919
<v Speaker 1>whether or not you're eventually gonna be able to use

0:25:10.000 --> 0:25:18.800
<v Speaker 1>this with other kinds of mobile devices, that's less likely. Yeah,

0:25:18.880 --> 0:25:22.320
<v Speaker 1>it's um, you know, we've we've we've had this discussion,

0:25:22.600 --> 0:25:25.400
<v Speaker 1>and uh, most of our listeners I think are up

0:25:25.400 --> 0:25:28.359
<v Speaker 1>on where we are on the benefits and detriments of

0:25:28.400 --> 0:25:31.600
<v Speaker 1>the open versus the closed system. This is um. People

0:25:32.760 --> 0:25:37.000
<v Speaker 1>complain about Apple's closed system, but it enables much tighter

0:25:37.040 --> 0:25:40.280
<v Speaker 1>integration than you would have because Apple's got the control

0:25:40.320 --> 0:25:44.879
<v Speaker 1>over it, but you would have with other, um, other systems,

0:25:44.920 --> 0:25:47.480
<v Speaker 1>although you know, there is a benefit to being open

0:25:47.520 --> 0:25:51.400
<v Speaker 1>as well. So UM, it's you know, and that's why

0:25:51.440 --> 0:25:54.520
<v Speaker 1>it's so seamless for these systems, is that Apple's got

0:25:54.520 --> 0:25:56.600
<v Speaker 1>so much control over it. That's why you say that

0:25:56.640 --> 0:25:59.480
<v Speaker 1>Apple stuff just works because it's designed to work in

0:25:59.480 --> 0:26:01.879
<v Speaker 1>a very specific way. And the problem is that not

0:26:01.960 --> 0:26:04.399
<v Speaker 1>necessarily problem. But the flip side of that coin is

0:26:04.400 --> 0:26:06.720
<v Speaker 1>that it's going to work the way they intended to work,

0:26:06.760 --> 0:26:08.920
<v Speaker 1>not necessarily the way you would like it to work.

0:26:09.080 --> 0:26:11.399
<v Speaker 1>And so you may not have as much control over that.

0:26:11.440 --> 0:26:13.560
<v Speaker 1>But if you like the way it works, it may

0:26:13.760 --> 0:26:16.360
<v Speaker 1>be such an issue exactly. Yeah, if if you're like this,

0:26:16.440 --> 0:26:18.000
<v Speaker 1>is totally the way I want it to work. Well,

0:26:18.040 --> 0:26:20.520
<v Speaker 1>then there's no issue, right, it's the people who like

0:26:20.640 --> 0:26:23.159
<v Speaker 1>to hack and fiddle with things that can get a

0:26:23.200 --> 0:26:25.920
<v Speaker 1>little frustrated with Apple. And it's not saying that their

0:26:25.960 --> 0:26:29.760
<v Speaker 1>approach is right or wrong. It's just a specific approach. Yeah,

0:26:30.040 --> 0:26:32.159
<v Speaker 1>and I and I can see both sides of that.

0:26:32.280 --> 0:26:34.879
<v Speaker 1>Artist can do. Um one of the things that I

0:26:34.920 --> 0:26:37.560
<v Speaker 1>do like. Then this is not what I would consider

0:26:37.600 --> 0:26:41.360
<v Speaker 1>a very glamorous feature, but I think it's really cool. Um.

0:26:41.800 --> 0:26:45.719
<v Speaker 1>And it threatens people, not necessarily Amazon or Google with

0:26:45.760 --> 0:26:50.280
<v Speaker 1>their services because um, you know, although Google has Google Docs,

0:26:50.840 --> 0:26:55.600
<v Speaker 1>UM is the what they're calling documents in the cloud

0:26:55.640 --> 0:26:58.119
<v Speaker 1>on the website where uh, there is an a p

0:26:58.320 --> 0:27:02.640
<v Speaker 1>I or there are APIs bill into iCloud where developers

0:27:02.920 --> 0:27:06.280
<v Speaker 1>and then again this was announced that WWDC developers can

0:27:06.280 --> 0:27:09.720
<v Speaker 1>embed these a p I s into their software so

0:27:09.760 --> 0:27:13.280
<v Speaker 1>that it will enable people who are using Apple devices

0:27:13.320 --> 0:27:18.040
<v Speaker 1>to save their documents directly into the eye Cloud. So um,

0:27:18.200 --> 0:27:22.040
<v Speaker 1>theoretically you would be able to use third party applications

0:27:22.080 --> 0:27:27.160
<v Speaker 1>and have them seamlessly access your information you know, read

0:27:27.480 --> 0:27:32.080
<v Speaker 1>to read from and store to your eye Cloud account. Um,

0:27:32.280 --> 0:27:38.000
<v Speaker 1>which would enable again more integration with multiple devices. UM.

0:27:38.040 --> 0:27:40.960
<v Speaker 1>I think that's pretty cool. It does sort of, uh

0:27:41.359 --> 0:27:47.080
<v Speaker 1>make it more challenging for people like uh Dropbox. UM.

0:27:47.240 --> 0:27:51.800
<v Speaker 1>I use, I have accounts on multiple cloud storage companies too,

0:27:51.800 --> 0:27:53.840
<v Speaker 1>so I don't think I don't mean to single them

0:27:53.840 --> 0:27:56.440
<v Speaker 1>out specifically. I do like people like box, dot Net

0:27:56.480 --> 0:28:00.359
<v Speaker 1>and and Sugar Sinc. But UM, Dropbox has been really

0:28:00.359 --> 0:28:04.080
<v Speaker 1>good about in particular about making UM their API is

0:28:04.080 --> 0:28:09.040
<v Speaker 1>available so that the I, the UM other applications that

0:28:09.080 --> 0:28:13.359
<v Speaker 1>I use can read from and store to my drop Box.

0:28:13.440 --> 0:28:17.159
<v Speaker 1>Now the eye cloud is bigger, the amount of storage

0:28:17.200 --> 0:28:19.560
<v Speaker 1>is bigger, so it may force drop Box, which is

0:28:19.600 --> 0:28:23.280
<v Speaker 1>a much smaller company to uh upgrade the amount of

0:28:23.320 --> 0:28:27.240
<v Speaker 1>storage has or you know, hopefully in a way that

0:28:27.280 --> 0:28:32.440
<v Speaker 1>doesn't compromise their password system. Right right. That's a different story. Yes,

0:28:32.480 --> 0:28:34.480
<v Speaker 1>that is a different story, but it's you know the

0:28:34.520 --> 0:28:37.480
<v Speaker 1>same kind of idea where you you can use different

0:28:37.520 --> 0:28:42.600
<v Speaker 1>applications from other people and you know, still get access

0:28:42.600 --> 0:28:46.240
<v Speaker 1>to your cloud storage seamlessly without having to worry about it. UM.

0:28:47.120 --> 0:28:50.000
<v Speaker 1>They're also talking about the possibility, or they're also talking

0:28:50.000 --> 0:28:52.240
<v Speaker 1>about it's not a possibility, they're gonna do it. UM.

0:28:52.440 --> 0:28:55.920
<v Speaker 1>Thinking things like your your address book and your email

0:28:56.640 --> 0:29:01.840
<v Speaker 1>and contacts between multiple devices including Outlook for the PC UM,

0:29:02.000 --> 0:29:03.720
<v Speaker 1>which is going to be very handy for people who

0:29:03.840 --> 0:29:10.440
<v Speaker 1>use uh their mobile Apple devices on for work as

0:29:10.440 --> 0:29:12.640
<v Speaker 1>well as you know, your personal stuff, because then you'll

0:29:12.680 --> 0:29:16.520
<v Speaker 1>have assuming again you'll you'll have a lot more information.

0:29:16.520 --> 0:29:19.880
<v Speaker 1>They're a lot more email, maybe maybe multiple accounts, shore accounts,

0:29:19.920 --> 0:29:23.320
<v Speaker 1>multiple calendars, lots and lots of contacts. Um. That would

0:29:23.320 --> 0:29:25.720
<v Speaker 1>be very useful for these kinds of things. And I

0:29:25.760 --> 0:29:27.719
<v Speaker 1>think that's one of those things that made people go,

0:29:28.760 --> 0:29:31.320
<v Speaker 1>That's not what I was really hoping for, but I

0:29:31.360 --> 0:29:35.120
<v Speaker 1>think it's something that would be extremely useful for a

0:29:35.120 --> 0:29:37.920
<v Speaker 1>lot of people. And um, it's kind of funny. Uh.

0:29:38.000 --> 0:29:41.280
<v Speaker 1>I read on c net uh an article by Josh

0:29:41.320 --> 0:29:45.840
<v Speaker 1>Lewinson that was published um um just yesterday when at

0:29:45.840 --> 0:29:48.840
<v Speaker 1>the time of recording this podcast anyway, that um that

0:29:49.800 --> 0:29:54.719
<v Speaker 1>there's an analyst, Gene Munster, who believes that iCloud might

0:29:54.760 --> 0:29:58.840
<v Speaker 1>be an indication that Apple is developing an Apple television,

0:29:58.920 --> 0:30:01.520
<v Speaker 1>not not Apple TV, but an actual television set that

0:30:01.560 --> 0:30:04.880
<v Speaker 1>incorporates Apple technology in it, kind of like the Google

0:30:04.920 --> 0:30:08.800
<v Speaker 1>televisions that we've seen, um, and that the I cloud

0:30:08.840 --> 0:30:11.320
<v Speaker 1>would be the place where you know, if you were

0:30:11.360 --> 0:30:14.560
<v Speaker 1>to purchase television shows or movies or rent them, that

0:30:14.640 --> 0:30:16.600
<v Speaker 1>they would go into your i Cloud account and then

0:30:16.640 --> 0:30:19.280
<v Speaker 1>you would be able to access them through something like

0:30:19.680 --> 0:30:23.240
<v Speaker 1>an Apple television. And that that that is something that

0:30:24.320 --> 0:30:27.520
<v Speaker 1>that he expects to see incorporated in iCloud in the

0:30:27.720 --> 0:30:30.600
<v Speaker 1>in the somewhat near future. It might be a year

0:30:30.640 --> 0:30:32.800
<v Speaker 1>from now, but that that would be something that we

0:30:32.800 --> 0:30:37.760
<v Speaker 1>would see pop up later. Yeah, it's um. The Apple

0:30:37.800 --> 0:30:43.160
<v Speaker 1>television itself has been again sort of like the iPad before,

0:30:43.200 --> 0:30:46.520
<v Speaker 1>it has been rumored for I would say probably at

0:30:46.560 --> 0:30:49.000
<v Speaker 1>least a year now as again as at the time

0:30:49.000 --> 0:30:52.880
<v Speaker 1>we've recorded this, maybe longer than that. So, um, you know,

0:30:52.920 --> 0:30:55.680
<v Speaker 1>there is a possibility. Of course, they do have Apple TV,

0:30:55.800 --> 0:30:58.560
<v Speaker 1>and the i Cloud will allow you to sync with

0:30:58.600 --> 0:31:01.960
<v Speaker 1>an Apple TV too, at least on a limited basis.

0:31:01.960 --> 0:31:04.560
<v Speaker 1>They mentioned it specifically with the photos the photo stream,

0:31:04.560 --> 0:31:06.719
<v Speaker 1>you should be able to pull up your photos and

0:31:06.760 --> 0:31:09.840
<v Speaker 1>show them on your TV if you have an Apple

0:31:09.880 --> 0:31:13.640
<v Speaker 1>TV as well. So it seems like that that's not

0:31:13.960 --> 0:31:16.800
<v Speaker 1>even remotely out of the realm of possibility. It's just

0:31:17.000 --> 0:31:20.160
<v Speaker 1>whether or not they're ready to gear up and launch that. Yeah,

0:31:20.200 --> 0:31:24.600
<v Speaker 1>the biggest the biggest question I've heard remains, will there

0:31:24.640 --> 0:31:27.040
<v Speaker 1>ever be a streaming element to this so that you

0:31:27.080 --> 0:31:29.160
<v Speaker 1>can access the music that there's that's in your eye

0:31:29.160 --> 0:31:32.000
<v Speaker 1>cloud without having to download it. So let's say you

0:31:32.040 --> 0:31:35.160
<v Speaker 1>want to use your UM iPhone and you you want

0:31:35.160 --> 0:31:36.960
<v Speaker 1>to listen to the music that you have, but you

0:31:37.000 --> 0:31:40.840
<v Speaker 1>don't want to to take up the memory space like

0:31:41.000 --> 0:31:43.160
<v Speaker 1>you know that that would be for someone who let's

0:31:43.160 --> 0:31:44.840
<v Speaker 1>say they want an iPhone, but they don't want to

0:31:44.840 --> 0:31:46.720
<v Speaker 1>shell out the money to get the top of the line,

0:31:47.240 --> 0:31:49.640
<v Speaker 1>you know, iPhone with the most storage. They would rather

0:31:49.680 --> 0:31:52.240
<v Speaker 1>go with the more basic model and then use streaming

0:31:52.280 --> 0:31:54.520
<v Speaker 1>in order to access their music. Now, streaming comes with

0:31:54.560 --> 0:31:57.240
<v Speaker 1>its own problems. Usually you have to have a really

0:31:57.280 --> 0:31:59.840
<v Speaker 1>fast connection in order to do it, so it might

0:32:00.000 --> 0:32:01.960
<v Speaker 1>have to be over WiFi, or it might have to

0:32:01.960 --> 0:32:07.080
<v Speaker 1>be over some sort of four g um network. But uh,

0:32:07.120 --> 0:32:08.760
<v Speaker 1>you know, there, I know that there's a there are

0:32:08.760 --> 0:32:11.560
<v Speaker 1>a lot of questions about that. Especially people are saying, well,

0:32:11.600 --> 0:32:14.080
<v Speaker 1>why did you buy Lala if you're not using a

0:32:14.160 --> 0:32:17.760
<v Speaker 1>streaming service? And again, we just don't know yet if

0:32:17.920 --> 0:32:22.400
<v Speaker 1>I Cloud will ultimately uh allow for some sort of

0:32:22.440 --> 0:32:25.520
<v Speaker 1>streaming element. UM just right now. It just doesn't seem

0:32:25.560 --> 0:32:28.480
<v Speaker 1>like that's the case. Well, companies that are as big

0:32:28.600 --> 0:32:33.200
<v Speaker 1>as Amazon, Google and Apple who are offering these services

0:32:33.200 --> 0:32:37.800
<v Speaker 1>in similar services, um, you know, they have an enormous

0:32:38.000 --> 0:32:41.360
<v Speaker 1>installed customer base. Um. If it was a new a

0:32:41.360 --> 0:32:44.920
<v Speaker 1>brand new company with a growing customer base and you

0:32:45.000 --> 0:32:49.360
<v Speaker 1>could roll roll out the beta in a general slower

0:32:49.480 --> 0:32:52.480
<v Speaker 1>fashion and give you know, a couple of thousand people

0:32:52.480 --> 0:32:54.920
<v Speaker 1>access at a time, you would be able to have

0:32:54.960 --> 0:32:57.400
<v Speaker 1>a lot more control over that. Rolling out a streaming

0:32:57.400 --> 0:33:01.080
<v Speaker 1>service to all the iTunes customers, you know, say just

0:33:01.160 --> 0:33:03.280
<v Speaker 1>in the United States and you just need to upgrade

0:33:03.280 --> 0:33:05.600
<v Speaker 1>your iTunes iTunes ten point three and then you can

0:33:05.640 --> 0:33:08.719
<v Speaker 1>access the e cloud stuff. Yeah, it just seems like

0:33:08.760 --> 0:33:11.200
<v Speaker 1>it would be something of an enormous task. And they

0:33:11.440 --> 0:33:14.640
<v Speaker 1>they Apples famous for holding off until they feel they've

0:33:14.680 --> 0:33:17.360
<v Speaker 1>done it right, and not only the case that they have,

0:33:17.520 --> 0:33:21.560
<v Speaker 1>but but but you know, they would rather wait. In fact,

0:33:21.920 --> 0:33:25.080
<v Speaker 1>they let you know, we knew that this something along

0:33:25.120 --> 0:33:28.040
<v Speaker 1>these lines was coming, and Amazon and Google both released

0:33:28.040 --> 0:33:32.440
<v Speaker 1>their music services first. Um. And of course they they

0:33:32.480 --> 0:33:36.600
<v Speaker 1>did so without securing agreements with all the music companies

0:33:36.640 --> 0:33:40.800
<v Speaker 1>as Apple did. UM, so you know, and it remains

0:33:40.840 --> 0:33:43.200
<v Speaker 1>to be seen to whether they've they will take offense

0:33:43.240 --> 0:33:46.200
<v Speaker 1>to that. That's been rumored that they will um well,

0:33:46.240 --> 0:33:51.640
<v Speaker 1>and there's there's even been talk about the twenty four fee.

0:33:52.120 --> 0:33:55.560
<v Speaker 1>Some people have called that a piracy amnesty fee. Yeah,

0:33:55.960 --> 0:33:59.160
<v Speaker 1>because the music that you ripped from your CDs. That's

0:33:59.240 --> 0:34:03.480
<v Speaker 1>that's the general idea of the iTunes match service. But

0:34:03.680 --> 0:34:05.600
<v Speaker 1>we all know there are plenty of people out there

0:34:05.640 --> 0:34:08.239
<v Speaker 1>who have songs that are in their iTunes library that

0:34:08.320 --> 0:34:12.560
<v Speaker 1>they got through either I mean friends ripping the Friends

0:34:12.560 --> 0:34:15.160
<v Speaker 1>CD is probably the least the most the most quote

0:34:15.239 --> 0:34:19.960
<v Speaker 1>unquote innocent of the little the little uh piracy of attempts.

0:34:20.200 --> 0:34:22.560
<v Speaker 1>Or they may have gone to some peer to peer

0:34:22.560 --> 0:34:26.000
<v Speaker 1>network in the past and and they downloaded, you know, albums,

0:34:26.120 --> 0:34:29.080
<v Speaker 1>several albums and uh, and they never bought them. So

0:34:29.440 --> 0:34:33.440
<v Speaker 1>some people have suggested that that annual fee, which a

0:34:33.520 --> 0:34:36.360
<v Speaker 1>portion of which is going to these music labels, that

0:34:36.480 --> 0:34:40.160
<v Speaker 1>that annual fee is actually essentially the music labels seeing

0:34:40.200 --> 0:34:43.920
<v Speaker 1>a way to finally recoup some money on music that

0:34:44.080 --> 0:34:47.640
<v Speaker 1>was otherwise stolen um and that that was one of

0:34:47.640 --> 0:34:50.160
<v Speaker 1>the reasons why these agreements finally went through, was because

0:34:50.160 --> 0:34:52.600
<v Speaker 1>they were actually gonna you know, Otherwise, these companies are

0:34:52.640 --> 0:34:55.239
<v Speaker 1>never getting money for those songs that were stolen, right,

0:34:55.280 --> 0:34:56.920
<v Speaker 1>And this way they get a little money for it,

0:34:56.960 --> 0:34:59.200
<v Speaker 1>which is better than no money at all, or so

0:34:59.280 --> 0:35:02.480
<v Speaker 1>I'm told. And I mean, if you've got a hundred

0:35:02.520 --> 0:35:06.000
<v Speaker 1>million people logging onto your service, and even only if

0:35:06.040 --> 0:35:08.960
<v Speaker 1>even only half of them use iTunes match, that's fifty

0:35:09.000 --> 0:35:13.719
<v Speaker 1>million people at twenty four nine a year. Um, you

0:35:13.719 --> 0:35:17.799
<v Speaker 1>know that's that that that totals up pretty quickly to

0:35:17.880 --> 0:35:21.920
<v Speaker 1>an impressive amount. I'm pretty sure it's more than seven dollars.

0:35:23.080 --> 0:35:25.960
<v Speaker 1>It might be as much as ten could be. Wow.

0:35:27.280 --> 0:35:29.359
<v Speaker 1>And you know what, actually, dollars don't mean as much

0:35:29.400 --> 0:35:32.120
<v Speaker 1>to me anymore, because I just got back from Europe,

0:35:32.120 --> 0:35:35.719
<v Speaker 1>and once you started making that conversion from euros to

0:35:35.840 --> 0:35:38.120
<v Speaker 1>dollars in your head over and over, you're thinking, wow,

0:35:38.160 --> 0:35:42.800
<v Speaker 1>I am so poor. Alright, this hot dog is costing

0:35:42.840 --> 0:35:46.520
<v Speaker 1>me a fortune. All right. Yeah, it's kind of opposite

0:35:46.520 --> 0:35:50.200
<v Speaker 1>of when I went to Canada anyway, So let's wrap

0:35:50.239 --> 0:35:54.440
<v Speaker 1>this up. Uh, that Canada joke was from many years ago. Actually,

0:35:54.440 --> 0:35:57.080
<v Speaker 1>because of course, now the Canadian dollars dollar very close.

0:35:57.560 --> 0:35:59.279
<v Speaker 1>I was just gonna let somebody right in and correct you.

0:35:59.320 --> 0:36:01.640
<v Speaker 1>But Okay, well, no, no, they need to know I

0:36:01.680 --> 0:36:05.160
<v Speaker 1>went to Canada many years ago. Okay, that's why I'm

0:36:05.200 --> 0:36:08.879
<v Speaker 1>referencing anyway, So we're wrapping up this conversation, and uh,

0:36:09.760 --> 0:36:12.320
<v Speaker 1>we'll keep an eye out. You know. The Eye cloud

0:36:12.320 --> 0:36:16.040
<v Speaker 1>service will officially debut in the fall of twenty eleven,

0:36:16.080 --> 0:36:18.000
<v Speaker 1>so we will keep our eyes open and see what

0:36:18.080 --> 0:36:21.120
<v Speaker 1>other things develop as we get closer to launch. And

0:36:21.400 --> 0:36:23.480
<v Speaker 1>we'll play around with the cloud service in the meantime

0:36:23.520 --> 0:36:25.920
<v Speaker 1>and see what kind of nifty things we can do

0:36:25.960 --> 0:36:29.280
<v Speaker 1>with the beta features. And uh, then we'll probably bemoan

0:36:29.360 --> 0:36:32.520
<v Speaker 1>the things that we can't do because because we're tech

0:36:32.560 --> 0:36:35.759
<v Speaker 1>people and we like to we like to complain. Plus, um,

0:36:35.800 --> 0:36:38.360
<v Speaker 1>you know, both Jonathan and I have gotten invites to

0:36:38.400 --> 0:36:42.080
<v Speaker 1>be uh participants in the Google Music program, which I

0:36:42.480 --> 0:36:44.760
<v Speaker 1>need to play with that in the Amazon I've uploaded

0:36:45.000 --> 0:36:47.480
<v Speaker 1>I've uploaded music to Google, and I also I'm a

0:36:47.520 --> 0:36:50.640
<v Speaker 1>customer with Amazon, so I've already got that as well. Uh,

0:36:50.800 --> 0:36:54.799
<v Speaker 1>but I've just barely scratched the surface because uh, I

0:36:54.840 --> 0:36:57.239
<v Speaker 1>just haven't had the time to devote to really play

0:36:57.280 --> 0:36:59.600
<v Speaker 1>with them. So yeah, we will. We will definitely do

0:36:59.680 --> 0:37:04.600
<v Speaker 1>more pair and contrast amongst them, especially once we book

0:37:04.680 --> 0:37:07.160
<v Speaker 1>and in that month long time span we have to

0:37:07.280 --> 0:37:10.800
<v Speaker 1>upload all of our music to to Google and Amazon.

0:37:10.840 --> 0:37:14.359
<v Speaker 1>That's gonna take a while. Um, so we'll we'll talk

0:37:14.400 --> 0:37:16.280
<v Speaker 1>more about this in the future. And of course cloud

0:37:16.320 --> 0:37:19.080
<v Speaker 1>service is not going away. Even with all the recent

0:37:19.480 --> 0:37:23.640
<v Speaker 1>stories about hacking and there's concerns about security and stability

0:37:23.640 --> 0:37:26.760
<v Speaker 1>and privacy. Even with all that, it's clear that cloud

0:37:26.800 --> 0:37:29.440
<v Speaker 1>services are are gonna be around for a while. I mean,

0:37:29.440 --> 0:37:31.960
<v Speaker 1>they've got some major backing behind them, so we're not

0:37:31.960 --> 0:37:35.319
<v Speaker 1>gonna see them disappear overnight, probably unless there's some sort

0:37:35.360 --> 0:37:36.880
<v Speaker 1>of cast traffic failure, in which case we have other

0:37:36.920 --> 0:37:38.759
<v Speaker 1>things to worry about. Well, maybe the sun will come

0:37:38.760 --> 0:37:42.319
<v Speaker 1>and burn off the cloud. So anyway, we're gonna sign

0:37:42.360 --> 0:37:44.640
<v Speaker 1>off now. If you guys have any topics you would

0:37:44.680 --> 0:37:47.360
<v Speaker 1>like us to talk about, let us know on Facebook

0:37:47.400 --> 0:37:50.000
<v Speaker 1>and Twitter are handled. There is tech Stuff h s

0:37:50.280 --> 0:37:52.600
<v Speaker 1>W or you can send us an email and that

0:37:52.680 --> 0:37:56.200
<v Speaker 1>address is tech stuff at how stuff Works dot com.

0:37:56.400 --> 0:37:58.759
<v Speaker 1>Chris and I will talk to you again really soon.

0:37:59.760 --> 0:38:03.200
<v Speaker 1>We'll be sure to check out our new video podcast,

0:38:03.440 --> 0:38:06.279
<v Speaker 1>Stuff from the Future. Join how Stuff Work staff as

0:38:06.320 --> 0:38:10.040
<v Speaker 1>we explore the most promising and perplexing possibilities of tomorrow.

0:38:11.239 --> 0:38:13.960
<v Speaker 1>The house Stuff Works iPhone app has arrived. Download it

0:38:14.000 --> 0:38:21.319
<v Speaker 1>today on iTunes, brought to you by the reinvented two

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<v Speaker 1>thousand twelve camera. It's ready, are you