WEBVTT - Bloomberg Businessweek Weekend - March 31st, 2023

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<v Speaker 1>This is Bloomberg business Week inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business, finance and tech news. The Bloomberg Business Week

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<v Speaker 1>Podcast with Carol Masser and Tim Stenebec from Bloomberg Radio.

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<v Speaker 1>All Right, spite feeling a little bit better when it

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<v Speaker 1>comes to the banks today, we're still trying to be

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<v Speaker 1>smart and look for where the other trouble spots might be.

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<v Speaker 1>Having said that, just quickly a reminder of the headlines

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<v Speaker 1>in the banking world. First Citizens Bank Shares agreeing to

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<v Speaker 1>buy Silicon Valley Bank. You've got leading the rally in

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<v Speaker 1>bank stocks today, troubled First Republic, which following report a

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<v Speaker 1>Bloomberg report that US authorities are considering more support for banks.

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<v Speaker 1>So this one has really in on a tear to

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<v Speaker 1>the upside. You've got the FDIC probing management conduct and

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<v Speaker 1>the failures of SVB and Signature Bank. So a lot

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<v Speaker 1>continuing to be on. So with that, let's get to

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<v Speaker 1>our daily update on banks with US. Back with us

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<v Speaker 1>is Bloomberg Intelligence Senior Alice for US Regional Banks, Herman Chan.

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<v Speaker 1>He's here in our Bloomberg Interactive Broker studio also with

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<v Speaker 1>us a voice who helped guide all of us through

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<v Speaker 1>the last banking crisis and subsequent regulation that came out

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<v Speaker 1>as a result. He testified numerous times before US and

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<v Speaker 1>European policymakers and regulators on the crisis and global financial sector.

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<v Speaker 1>Josh Rosener is managing director of the independent research consultancy

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<v Speaker 1>firm Graham Fish Share author as well. He joins us

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<v Speaker 1>via zoom in New York City. Josh Herman, Great to

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<v Speaker 1>have you here, both of you. Herman, I want to

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<v Speaker 1>start with you. First Citizens bank shares soaring today. Did

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<v Speaker 1>they really get a great deal in buying SVB and

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<v Speaker 1>is that the interesting story or is the interesting story

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<v Speaker 1>that that helped calm everything down? I think it's a

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<v Speaker 1>little bit of buff It was a great sweetheart deal

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<v Speaker 1>for First Citizens. You're gaining really strong deposits that are

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<v Speaker 1>largely rate free, and you're getting the loans that coming

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<v Speaker 1>on the First Citizens books that's lost share agreement. So

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<v Speaker 1>think of it as insurance against potential losses, and it

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<v Speaker 1>really vaults the bank to become a top fifteen, top

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<v Speaker 1>twenty institution. And the thing that analysts are looking at

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<v Speaker 1>is the accretion in book value. Basically book value could

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<v Speaker 1>increase by upboards of fifty percent, maybe even one hundred percent.

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<v Speaker 1>So we're still waiting on numbers on that, and that's

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<v Speaker 1>why those stock has really popped atay. What is a

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<v Speaker 1>First Citizen? Because they've been buying lots of other banks

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<v Speaker 1>over the years. It feels like, you know, something goes wrong,

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<v Speaker 1>the FDIC comes in and it goes to First Citizen. Yeah,

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<v Speaker 1>it's it's a small or less known bank. It's based

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<v Speaker 1>in Rowley, North Carolina. It's a family run, which is interesting.

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<v Speaker 1>The founder, the CEO is the founder's grandson, so it's

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<v Speaker 1>been family operated and a large chunk of the family

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<v Speaker 1>owns the shares. It bought CI a couple of years ago,

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<v Speaker 1>so that was sort of its claim the flame of

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<v Speaker 1>coming into the New York, New Jersey area. So they've

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<v Speaker 1>got a lot of things going on, and it has

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<v Speaker 1>a lot of credibility with the FDIC having done numerous

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<v Speaker 1>transactions during the Great Financial Crisis. All right, Josh Rosner,

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<v Speaker 1>come on in. It's been a busy couple of weeks.

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<v Speaker 1>I mean it. You are go to voice for us

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<v Speaker 1>so often during the Great Financial Crisis. How are you

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<v Speaker 1>looking at the headlines today and the headlines over the

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<v Speaker 1>last couple of weeks, well, it was definitely a sweetheart deal.

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<v Speaker 1>How am I looking at the headlines today? I think

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<v Speaker 1>everyone is starting to finally realize that sometimes the aftershock

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<v Speaker 1>of an earthquake is bigger than the earthquake itself. And

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<v Speaker 1>so I think we're starting to realize that, yes, you've

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<v Speaker 1>had problems with the longer dated assets and the securitys portfolios,

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<v Speaker 1>but regardless of what happens to interest rates, at this point,

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<v Speaker 1>we're well ahead of the upcoming credit cycle. We're going

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<v Speaker 1>to see rising delinquencies, rising defaults regardless of what the

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<v Speaker 1>what the FED does at this point, and so to

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<v Speaker 1>some degree, the fenshands are going to be tied. So

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<v Speaker 1>you think that there's more to come. I think there's

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<v Speaker 1>there's absolutely more to come. Typically, you've got a lag

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<v Speaker 1>effect of interest rate hikes by about twelve months or so,

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<v Speaker 1>and so you're not only worrying about today the choking

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<v Speaker 1>off of credit or the tightening of credit conditions, but

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<v Speaker 1>obviously you're going to end up seeing that impact the

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<v Speaker 1>loan portfolios as we see repricings. And I think that

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<v Speaker 1>many cases that's going to be pretty dramatic. You can't

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<v Speaker 1>add five trillion dollars to the fed's balance sheet, or

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<v Speaker 1>you can't print five trillion dollars without leading to some

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<v Speaker 1>misallocation of capital, significant misallocation of capital. And Josh, when

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<v Speaker 1>it comes to First Citizen and SVB, why did it

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<v Speaker 1>take so long to get a deal done? Well? I mean,

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<v Speaker 1>I think that's the other interesting thing. If you look

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<v Speaker 1>at the law sharing agreement here, which is obviously massive,

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<v Speaker 1>the FDIC is going to end up taking you know,

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<v Speaker 1>some hit there, but they did so really by making

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<v Speaker 1>a systemic declaration. I think it took a long time

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<v Speaker 1>because it seems pretty clear that they didn't want any

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<v Speaker 1>of the g sibs to be the bidders. I think

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<v Speaker 1>that you could have actually put together a deal more

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<v Speaker 1>quickly and with less laws sharing, But because we don't

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<v Speaker 1>want them to be bigger, because we don't want them

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<v Speaker 1>to be bigger politically, I think they recognize that that's

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<v Speaker 1>a bit of a problem. I think functionally it's a

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<v Speaker 1>problem as well. But I think it would have actually

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<v Speaker 1>created more problems for them politically at this point, and

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<v Speaker 1>because they designated this as a systemic failure, they actually

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<v Speaker 1>don't have to follow the FDIC's requirements of least cost resolution,

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<v Speaker 1>which allowed them to actually take more laws sharing. The

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<v Speaker 1>downside of that is, there's only about one hundred and

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<v Speaker 1>fifty billion dollars in the FDIC Deposit Insurance Fund and

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<v Speaker 1>how many of these can you do without ultimately depleting them?

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<v Speaker 1>And I want to bring Herman back into the conversation

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<v Speaker 1>because when it comes to First Republic, will there be

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<v Speaker 1>a buyer in this scenario as well? Yeah, I think

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<v Speaker 1>we're still waiting to see what's going on. I would

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<v Speaker 1>point to the fact that the Bloomberg News article said

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<v Speaker 1>that the regulators are looking to even add more liquidity

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<v Speaker 1>opportunities for a First Republic to tap to shore up

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<v Speaker 1>their balance sheets. You point you can point to the

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<v Speaker 1>fact that the thirty billion dollars deposits collectively from the

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<v Speaker 1>largest US banks gives them a short term bridge to

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<v Speaker 1>a solution. All of the points to us that the

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<v Speaker 1>government and the banking industry doesn't want First Republic to fail.

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<v Speaker 1>And how bad is it if we've keep throwing this

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<v Speaker 1>much money. They've also been tapping right right the FED,

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<v Speaker 1>So does it tell you how bad it really is?

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<v Speaker 1>Then we calculated that the deposits may have left to

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<v Speaker 1>the tune of about eighty nine billion dollars, and that

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<v Speaker 1>comparable to one hundred and seventy billion dollars at the

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<v Speaker 1>end of the fourth quarter. So you're talking about a

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<v Speaker 1>pretty big chunk of the balance sheet that's missing. But

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<v Speaker 1>it sounds like things have stabilized a bit, and so

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<v Speaker 1>they're they're hopeful that there's an opportunity for them to

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<v Speaker 1>become a full fledged independent institution without needing any further

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<v Speaker 1>help from the government. I get, Josh, it feels like

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<v Speaker 1>little Boy Blue, right, and it's just like hollow water hollow.

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<v Speaker 1>That's kind of what it feels like. Maybe the water's

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<v Speaker 1>coming slowly, but that's what it feels like. Or somebody

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<v Speaker 1>said to me last week, or we overheard you know,

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<v Speaker 1>you see one cockroach, you think that's it. It's not.

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<v Speaker 1>There's a million more behind the wall. So help me,

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<v Speaker 1>like how you are looking at this and where the

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<v Speaker 1>next shoe to drop might come from. Well, remember, the

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<v Speaker 1>problem wasn't even the losses the unrealized losses in the

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<v Speaker 1>in the health maturity portfolio in these particular banks. It

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<v Speaker 1>was that they had the unrealized losses are the liquidity

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<v Speaker 1>in both the health maturity and they're available for sale portfolios.

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<v Speaker 1>But worse than that, they had large amounts of deposits

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<v Speaker 1>that were uninsured and little cash on hand to meet withdrawals.

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<v Speaker 1>So those are really the two other pieces to it,

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<v Speaker 1>besides the impairments due to interest rates. There are a

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<v Speaker 1>lot of banks that have upside down HTM portfolios, a

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<v Speaker 1>lot we're talking, you know, well over one hundred. That

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<v Speaker 1>is not really the concern in my mind. The concern

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<v Speaker 1>short term was the concern about deposits, cash on hand,

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<v Speaker 1>the uninsured portion. But again, I think that the weird

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<v Speaker 1>look becomes You've had a very long up cycle at

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<v Speaker 1>zero rate. I mean we've seen you know, main street

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<v Speaker 1>commercial and industrial loans, small commercial industrial loans, see loans

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<v Speaker 1>you know, priced when we were almost at zero rates

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<v Speaker 1>at libor plus four to six hundred. Now as those

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<v Speaker 1>read price, how many of those main street borrowers are

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<v Speaker 1>going to be able to actually sustain their payments at

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<v Speaker 1>significantly higher rates. I think that becomes really the problem.

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<v Speaker 1>And so I think we're about to go from the

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<v Speaker 1>liquidity questions of this cycle to the credit side of

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<v Speaker 1>the cycle. Do you agree, Herman, Yeah, I think there's

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<v Speaker 1>going to be some normalization and credits. The banks have

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<v Speaker 1>had very little loan loss content over the past several years,

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<v Speaker 1>and it's been impressive that losses haven't really formed. A

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<v Speaker 1>lot of that had to do with stimulus measures during

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<v Speaker 1>the pandemic and the FEDS quantitative easing measures. But at

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<v Speaker 1>this point, it does seem like we're heading into a

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<v Speaker 1>recession and you should see loan losses really pop up

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<v Speaker 1>and normalize further. Industry. Yeah, if you remember, if you

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<v Speaker 1>remember back in in the third quarter of oh five four,

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<v Speaker 1>we had a massive hurricane and everyone said, oh, this

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<v Speaker 1>is a temporary blip, and that was when I had said, nope,

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<v Speaker 1>the housing prices is eighteen to twenty four months away,

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<v Speaker 1>And it was really driven by the fact that we'd

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<v Speaker 1>had a full rate cycle and the problems we're working

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<v Speaker 1>their way through the system and they would ultimately create

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<v Speaker 1>those losses. We really have the same thing going on here.

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<v Speaker 1>It's not in residential real estate this time to some degree,

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<v Speaker 1>the market's well aware that it's in commercial real estate.

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<v Speaker 1>It's in sort of see credit corporate. But we haven't

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<v Speaker 1>had a cycle now since the Great Financial Crisis. Hey,

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<v Speaker 1>you know Josh, it's interesting. There's a lot of places

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<v Speaker 1>we can go. Does it make sense? And I was

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<v Speaker 1>just reading something from Bloomberg that a company like Charles

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<v Speaker 1>Schwab is getting caught up in all of this. You

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<v Speaker 1>know they're getting caught up because yes, they've got the

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<v Speaker 1>health of maturity portfolio issues, and yes it looks like

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<v Speaker 1>they've got a lot of uninsured deposits. But you have

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<v Speaker 1>to remember it's really a securities firm where their banks

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<v Speaker 1>are really used. Just as you know liquidity, it's really

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<v Speaker 1>other people's money in a different way. I don't think

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<v Speaker 1>it is sensible. Most of the assets are on the

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<v Speaker 1>securities side, so I think if you were to net

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<v Speaker 1>them out, they're probably fine. That's interesting because brokerages in

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<v Speaker 1>particular have come up a number of times in my reporting.

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<v Speaker 1>So do you think they're a bit more unscathed and

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<v Speaker 1>if so, what would it take for them to become

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<v Speaker 1>more vulnerable at this point? Well, so, first of all,

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<v Speaker 1>not only they do I think, yes, they're more unscathed,

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<v Speaker 1>but they also have a much much more wealthy clientel,

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<v Speaker 1>and so I think the stresses are going to be

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<v Speaker 1>a lot less. I think you have to remember the

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<v Speaker 1>loan portfolio is not going to look like a bank

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<v Speaker 1>loan portfolio for the most part. You were talking about

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<v Speaker 1>the strains in specifically commercial real estate. Do you think

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<v Speaker 1>that could potentially be the next shoe to drop? Well,

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<v Speaker 1>I mean, I think I think there's a number of

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<v Speaker 1>shoes to drop once we start recognizing the credit side

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<v Speaker 1>of the cycle rather than the liquidity side of the cycle.

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<v Speaker 1>And so, yes, I think that commercial real estate is

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<v Speaker 1>a problem. I think there's a lot of again discrete loans,

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<v Speaker 1>small commercial loans, not just real estate, that are going

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<v Speaker 1>to be wildly problematic. A lot of those have moved

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<v Speaker 1>outside of the banking system into the business development corps,

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<v Speaker 1>into the private equity firms, but I think those are

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<v Speaker 1>going to be, you know, somewhat problematic as well. And

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<v Speaker 1>so that's really my point is we are going towards

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<v Speaker 1>a hard credit cycle. I don't think that's immediate. I

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<v Speaker 1>think that there's a lag defect due to rates. And

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<v Speaker 1>so my question is if we are this early on

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<v Speaker 1>having calls to guarantee deposits, we have to remember that

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<v Speaker 1>when you're guaranteeing deposits, ultimately are also guaranteeing the assets.

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<v Speaker 1>And is that really where we want to go as

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<v Speaker 1>a society. Well, I think that's okay, So unpack that

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<v Speaker 1>a little bit. I think about you know, you went

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<v Speaker 1>before lawmakers, You've talked about the sector and the regulatory environment.

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<v Speaker 1>So Josh, why would that be so problematic? And I'm

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<v Speaker 1>just kind of playing devil's advocate here, Yeah, because ultimately,

0:13:00.840 --> 0:13:04.320
<v Speaker 1>you are guaranteeing the assets of the banks at the

0:13:04.400 --> 0:13:07.080
<v Speaker 1>end of the day, if you're guaranteeing the deposits, we

0:13:07.080 --> 0:13:11.160
<v Speaker 1>should have a system of bad management equals failure. Bad

0:13:11.200 --> 0:13:17.520
<v Speaker 1>management equals failure not only for the companies themselves, but

0:13:17.600 --> 0:13:20.280
<v Speaker 1>at the same time, there has to be some level

0:13:20.360 --> 0:13:23.920
<v Speaker 1>of diligence required. The FED cannot actually bail you out

0:13:23.960 --> 0:13:26.960
<v Speaker 1>every time, and bailing you out means that the FED

0:13:27.080 --> 0:13:29.400
<v Speaker 1>is going to be guaranteeing the assets. We're seeing that

0:13:29.520 --> 0:13:34.000
<v Speaker 1>right now, taking of long dated treasuries and mortgage assets

0:13:34.080 --> 0:13:37.040
<v Speaker 1>off of the bank's books and holding them. That's not

0:13:37.160 --> 0:13:39.520
<v Speaker 1>really the way to resolve a system. Now, we could

0:13:39.520 --> 0:13:42.400
<v Speaker 1>talk about better ways to do it, but that's not

0:13:42.440 --> 0:13:45.480
<v Speaker 1>where the conversation has gone yet. So right now we're

0:13:45.480 --> 0:13:49.040
<v Speaker 1>still in this phase of people screaming for bailouts. Guarantee

0:13:49.120 --> 0:13:52.280
<v Speaker 1>my deposits, guarantee my deposits. I'm not really sure what

0:13:52.440 --> 0:13:56.200
<v Speaker 1>that ultimately solves for, and I'm not sure that we

0:13:56.240 --> 0:13:58.320
<v Speaker 1>have the ability to do that. You know, you're talking

0:13:58.360 --> 0:14:01.880
<v Speaker 1>about at the end of the day, fourteen trillion dollars

0:14:01.880 --> 0:14:06.600
<v Speaker 1>of deposits right, Well, again, multiple poles of that in assets, Josh,

0:14:06.640 --> 0:14:10.880
<v Speaker 1>and we have let Silicon Valley banco under. I think

0:14:10.880 --> 0:14:12.440
<v Speaker 1>we should have let it go under. I think we

0:14:12.440 --> 0:14:14.440
<v Speaker 1>could have done an orderly resolution. Do I think that

0:14:14.480 --> 0:14:17.480
<v Speaker 1>it was systemic. I absolutely don't think that it was systemic.

0:14:17.520 --> 0:14:19.920
<v Speaker 1>I think that Frankly, one of the pieces that we're

0:14:19.920 --> 0:14:24.320
<v Speaker 1>not talking about is Dodd Frank sought to prevent the

0:14:24.360 --> 0:14:30.440
<v Speaker 1>bank regulators from stepping in and providing support to individual institutions,

0:14:30.880 --> 0:14:34.440
<v Speaker 1>and that change is why the regulators felt that they

0:14:34.480 --> 0:14:38.480
<v Speaker 1>had to probably had to use the systemic designation as

0:14:38.520 --> 0:14:41.280
<v Speaker 1>the way of stepping in, thinking they were avoiding contagion.

0:14:41.600 --> 0:14:44.160
<v Speaker 1>But I don't see anything that was particularly systemic, and

0:14:44.160 --> 0:14:46.520
<v Speaker 1>I don't see any real reason that depositors shouldn't have

0:14:46.600 --> 0:14:49.880
<v Speaker 1>been bailed in. Are there any other cracks that are

0:14:50.000 --> 0:14:55.080
<v Speaker 1>forming right now that are concerning for you? Again, I

0:14:55.160 --> 0:14:57.920
<v Speaker 1>think that I think there are cracks. I think, you know,

0:14:59.040 --> 0:15:02.280
<v Speaker 1>they're structural their long term, they've been for a long time.

0:15:02.320 --> 0:15:04.960
<v Speaker 1>I think we need to address the leverage ratio. I

0:15:05.040 --> 0:15:07.720
<v Speaker 1>think that we actually have to also start thinking about

0:15:07.800 --> 0:15:10.640
<v Speaker 1>when in two thousand and nine our banks held about

0:15:10.640 --> 0:15:14.240
<v Speaker 1>one ninth of their security's portfolio and treasuries, and today

0:15:14.360 --> 0:15:18.640
<v Speaker 1>it's almost almost a quarter. We have to ask what

0:15:18.720 --> 0:15:21.800
<v Speaker 1>banks businesses because it doesn't seem that it's the old

0:15:21.800 --> 0:15:25.720
<v Speaker 1>fashioned business of lending, and so it really has become

0:15:25.800 --> 0:15:29.440
<v Speaker 1>more of a casino. And the question is, well, they

0:15:29.440 --> 0:15:31.480
<v Speaker 1>thought they were playing in a safer casino because they

0:15:31.480 --> 0:15:34.520
<v Speaker 1>were just buying treasuries. But treasuries are given as zero

0:15:34.800 --> 0:15:37.880
<v Speaker 1>risk waiting under BOSEL and is that appropriate? And does

0:15:37.880 --> 0:15:43.000
<v Speaker 1>that incentivize less lending and less prudent behavior? You know, yes,

0:15:43.200 --> 0:15:44.920
<v Speaker 1>you know it's crazy, Josh. Is that. I feel like

0:15:45.200 --> 0:15:48.120
<v Speaker 1>we had these conversations during the Great Financial Crisis about

0:15:48.440 --> 0:15:50.920
<v Speaker 1>come on, if it's a bank, be a bank, right,

0:15:51.200 --> 0:15:53.320
<v Speaker 1>rather than get into something. But here we are again

0:15:53.400 --> 0:15:56.280
<v Speaker 1>having this conversation. I'm also going to say, where was

0:15:56.280 --> 0:15:59.040
<v Speaker 1>the FED oversight when it comes to interest rates? Because

0:15:59.520 --> 0:16:01.520
<v Speaker 1>one of the BERG terminal users reach out to me

0:16:01.560 --> 0:16:03.640
<v Speaker 1>and he's like, here, I can show you, you know,

0:16:04.760 --> 0:16:06.560
<v Speaker 1>an event that they did at the Saint Louis FED

0:16:06.640 --> 0:16:09.520
<v Speaker 1>that was worried about community banks an interest rate risk.

0:16:09.640 --> 0:16:14.040
<v Speaker 1>So where was that oversight? Well, it was sorely lacking.

0:16:14.080 --> 0:16:16.480
<v Speaker 1>And again we're looking at, you know, a handful of

0:16:16.520 --> 0:16:19.480
<v Speaker 1>banks as having been problematic. But as I said, if

0:16:19.480 --> 0:16:22.120
<v Speaker 1>you go through the call report data, which was really available,

0:16:22.480 --> 0:16:24.560
<v Speaker 1>you didn't have to be a central banker to see it.

0:16:24.680 --> 0:16:28.600
<v Speaker 1>You didn't have to be a financial markets expert in

0:16:28.720 --> 0:16:31.440
<v Speaker 1>banking to see it. It's all there in the financial

0:16:31.520 --> 0:16:34.560
<v Speaker 1>in the call reports, you could have seen how badly

0:16:34.680 --> 0:16:37.280
<v Speaker 1>managed the interest rate risk was in the banking system.

0:16:37.600 --> 0:16:39.800
<v Speaker 1>And so where is the regulator? I think that's a

0:16:39.800 --> 0:16:42.040
<v Speaker 1>good question. But now we're in a place where the FED,

0:16:42.880 --> 0:16:46.960
<v Speaker 1>being both the regulator of the banks and the central

0:16:46.960 --> 0:16:49.400
<v Speaker 1>bank who's supposed to meet its dual mandate of price

0:16:49.440 --> 0:16:53.280
<v Speaker 1>stability and full employment, is sort of caught in a

0:16:53.320 --> 0:16:56.800
<v Speaker 1>betwixt and between, because if you save the banks, then

0:16:56.840 --> 0:17:00.480
<v Speaker 1>you're actually not able to effectuate your mandate of price

0:17:00.480 --> 0:17:05.119
<v Speaker 1>stability full employment in your monetary policy mission, and so

0:17:05.200 --> 0:17:07.760
<v Speaker 1>their hands are ultimately tied. You can choose one or

0:17:07.920 --> 0:17:10.919
<v Speaker 1>the other. You can't really choose both, Josh, I have

0:17:11.040 --> 0:17:14.560
<v Speaker 1>to get your thoughts on pal and yelling. What's your

0:17:14.560 --> 0:17:16.639
<v Speaker 1>take as far as how they've done so far and

0:17:16.680 --> 0:17:19.760
<v Speaker 1>what you think needs to change. I think they've done.

0:17:22.160 --> 0:17:24.320
<v Speaker 1>I don't think they've done a very good job. I mean, frankly,

0:17:24.359 --> 0:17:27.600
<v Speaker 1>I think that even from the start, the systemic designation

0:17:27.640 --> 0:17:31.680
<v Speaker 1>of these institutions was silly. I think that the fear

0:17:31.760 --> 0:17:34.639
<v Speaker 1>that we couldn't let these institutions be wound down in

0:17:34.680 --> 0:17:39.520
<v Speaker 1>the traditional orderly way is silly. But problematic is you

0:17:39.600 --> 0:17:42.879
<v Speaker 1>put in place a one year program where you're telling

0:17:42.920 --> 0:17:47.119
<v Speaker 1>banks that they can pledge their long dated securities to

0:17:47.200 --> 0:17:51.840
<v Speaker 1>the FED at PAR, which does nothing to clean up

0:17:51.920 --> 0:17:55.360
<v Speaker 1>the gap between par and mark to market. It's an

0:17:55.359 --> 0:17:59.480
<v Speaker 1>extend and pretend there's no parrot. There's all carrot, there's

0:17:59.480 --> 0:18:02.360
<v Speaker 1>no there's no requirement that may figure out a way

0:18:02.359 --> 0:18:06.879
<v Speaker 1>to address it, you know, at some reasonable period of

0:18:06.880 --> 0:18:11.240
<v Speaker 1>time before it expires. And so we're extending and pretending

0:18:11.359 --> 0:18:13.960
<v Speaker 1>into the tougher side of a credit cycle. I don't

0:18:14.000 --> 0:18:17.960
<v Speaker 1>know how that actually plays well, and I do think

0:18:18.000 --> 0:18:21.359
<v Speaker 1>that the mark to market problem remains the issue. Do

0:18:21.480 --> 0:18:23.600
<v Speaker 1>we need to. I know we both have like a

0:18:23.600 --> 0:18:25.480
<v Speaker 1>million questions for you. Do we need to be worried

0:18:25.520 --> 0:18:29.159
<v Speaker 1>about money market funds, commercial credit lenders? I'm going to

0:18:29.200 --> 0:18:32.280
<v Speaker 1>assume you ask fintech, insurance companies, trade credit and elsewhere.

0:18:32.600 --> 0:18:34.439
<v Speaker 1>You know, we talk about shadow banking. Do we need

0:18:34.480 --> 0:18:37.080
<v Speaker 1>to be worried about that stuff? You know? I don't

0:18:37.119 --> 0:18:39.920
<v Speaker 1>think we really do at this point. Again, I think

0:18:39.960 --> 0:18:43.520
<v Speaker 1>the credit cycle itself is where I am more concerned,

0:18:43.520 --> 0:18:47.760
<v Speaker 1>assuming that we make it past this liquidity cycle and

0:18:47.880 --> 0:18:50.600
<v Speaker 1>the front end of the interest rate cycle, but the

0:18:50.840 --> 0:18:53.240
<v Speaker 1>interest rate cycle becomes a credit cycle, and I still

0:18:53.240 --> 0:18:55.360
<v Speaker 1>think that we're a few quarters away from that. So

0:18:55.720 --> 0:18:58.240
<v Speaker 1>to me, the question isn't is there a recession on

0:18:58.280 --> 0:19:00.880
<v Speaker 1>the rise? And it's is the recession on the horizon

0:19:00.960 --> 0:19:05.760
<v Speaker 1>because of a failure to manage the illiquidity and bank

0:19:05.800 --> 0:19:08.600
<v Speaker 1>balance sheets at this point? Or is that on the

0:19:08.640 --> 0:19:11.640
<v Speaker 1>horizon because interest rates are going to feed their way

0:19:11.680 --> 0:19:15.080
<v Speaker 1>through the python in credit losses and Josh, we only

0:19:15.119 --> 0:19:18.320
<v Speaker 1>have about thirty seconds left. But should the Fed continue

0:19:18.480 --> 0:19:19.920
<v Speaker 1>to high rate or do you think they need to

0:19:19.960 --> 0:19:23.560
<v Speaker 1>cut well, I think that they'll probably have to stay

0:19:23.760 --> 0:19:25.600
<v Speaker 1>pat for the moment. I think they're going to have

0:19:25.640 --> 0:19:28.919
<v Speaker 1>to acknowledge or accept that the target inflation rate is

0:19:28.960 --> 0:19:32.639
<v Speaker 1>moving north from here probably three and a half four percent.

0:19:32.720 --> 0:19:36.240
<v Speaker 1>Whether they are willing to acknowledge it or not. They've

0:19:36.280 --> 0:19:41.439
<v Speaker 1>been sort of I think Pollyanna ish on it for

0:19:41.480 --> 0:19:45.199
<v Speaker 1>a while, and I think that's the reality. So I

0:19:45.320 --> 0:19:48.439
<v Speaker 1>don't think that they can afford to cut, and I

0:19:48.480 --> 0:19:51.800
<v Speaker 1>think that their interest would be in hiking. But again

0:19:52.160 --> 0:19:56.240
<v Speaker 1>bank solvency versus their dual mandate, their hands are. You're

0:19:56.280 --> 0:19:59.840
<v Speaker 1>listening to the Bloomberg Business Week podcast. Catch us live

0:20:00.040 --> 0:20:03.560
<v Speaker 1>weekday afternoons from three to six Eastern Listen on Bloomberg

0:20:03.640 --> 0:20:07.080
<v Speaker 1>dot Com, the Ion Radio app, and the Bloomberg Business App,

0:20:07.320 --> 0:20:13.560
<v Speaker 1>or watch us live on YouTube. Starves at nine or

0:20:13.760 --> 0:20:19.920
<v Speaker 1>Big Again Bright Yeah Yeah, Teas. All right, Yes, we

0:20:20.040 --> 0:20:22.119
<v Speaker 1>might be playing that song for Jazz because she is

0:20:22.160 --> 0:20:24.960
<v Speaker 1>from Texas or my relatives in Texas, but now we're

0:20:24.960 --> 0:20:27.280
<v Speaker 1>really playing it for her next guest, because right now

0:20:27.280 --> 0:20:30.199
<v Speaker 1>we've got an opportunity to really get a check on

0:20:30.240 --> 0:20:32.600
<v Speaker 1>the economy from the city level, which I always love.

0:20:32.720 --> 0:20:35.040
<v Speaker 1>Back with us is fort Worth, Texas Mayor Mattie Parker.

0:20:35.440 --> 0:20:39.119
<v Speaker 1>She is with us via zoom from um fort Worth Hey,

0:20:39.119 --> 0:20:41.720
<v Speaker 1>how are you, Matt Matda. I'm great, good, thanks for

0:20:41.760 --> 0:20:44.440
<v Speaker 1>having me on. Well, see like the lead intro there,

0:20:44.440 --> 0:20:47.359
<v Speaker 1>that was good, So good to have you back. Mayor Parker.

0:20:47.359 --> 0:20:51.360
<v Speaker 1>When we talk back in October, I'm curious, it's been

0:20:51.359 --> 0:20:54.240
<v Speaker 1>a few months since then. How has your world changed?

0:20:54.280 --> 0:20:57.320
<v Speaker 1>And I'm curious about the economic and business outlook how

0:20:57.359 --> 0:21:01.040
<v Speaker 1>it looks right now. Well, I think one huge factor

0:21:01.119 --> 0:21:04.000
<v Speaker 1>that's positive for fort Worth is that with growth comes

0:21:04.000 --> 0:21:06.440
<v Speaker 1>a lot of prosperity. And while across the country we're

0:21:06.440 --> 0:21:07.800
<v Speaker 1>all kind of on pins and needles or what this

0:21:07.840 --> 0:21:12.840
<v Speaker 1>economic situation really looks like, everything from flation, inflation, housing costs, etc.

0:21:13.640 --> 0:21:15.440
<v Speaker 1>But in Fort Worth we still grow at a rapid

0:21:15.440 --> 0:21:18.280
<v Speaker 1>pace every single day based on our high quality of

0:21:18.320 --> 0:21:20.840
<v Speaker 1>life and what that comes, jobs and opportunity. And so

0:21:21.320 --> 0:21:23.840
<v Speaker 1>while we are maybe cautious at times and prepared for

0:21:23.880 --> 0:21:25.720
<v Speaker 1>the future and what it may bring, right now, we're

0:21:25.760 --> 0:21:28.359
<v Speaker 1>really positive and feel like we're on the right economic

0:21:28.400 --> 0:21:33.359
<v Speaker 1>trajectory for our city. So job growth, home prices, all

0:21:33.400 --> 0:21:36.160
<v Speaker 1>of it kind of the same. Economic growth the same

0:21:36.240 --> 0:21:39.640
<v Speaker 1>from when we talked, what six five six months ago,

0:21:40.280 --> 0:21:42.280
<v Speaker 1>it really has I would say the housing market has

0:21:42.400 --> 0:21:46.280
<v Speaker 1>changed a bit yeah, in some ways, yes, but it's

0:21:46.320 --> 0:21:48.240
<v Speaker 1>kind of odd, honestly, and anybody in the real estate

0:21:48.240 --> 0:21:50.240
<v Speaker 1>industry would tell you that right now. Part of it

0:21:50.280 --> 0:21:52.720
<v Speaker 1>is just because our prices have continued to rise or

0:21:52.760 --> 0:21:54.720
<v Speaker 1>stabilize a bit, you haven't seen the dip. And there's

0:21:54.720 --> 0:21:56.360
<v Speaker 1>actually an article in the Wall Street Journal, I think

0:21:56.400 --> 0:21:59.240
<v Speaker 1>yesterday about East versus West in terms of what prices

0:21:59.280 --> 0:22:01.159
<v Speaker 1>look like across the country, we've seen them to be

0:22:01.280 --> 0:22:04.480
<v Speaker 1>still strong here. Housing stock is still concerned. We have

0:22:04.640 --> 0:22:07.280
<v Speaker 1>seen is a slowdown and the number of new projects

0:22:07.280 --> 0:22:09.679
<v Speaker 1>coming online, especially with new housing. So we're watching that

0:22:09.760 --> 0:22:11.760
<v Speaker 1>really closely because in a fast growing city, you've got

0:22:11.760 --> 0:22:13.639
<v Speaker 1>to have a place where people to live, right and

0:22:13.680 --> 0:22:15.959
<v Speaker 1>you're talking about the stock of housing. So clearly the

0:22:16.040 --> 0:22:20.560
<v Speaker 1>inventory is still an issue in North Texas right now. Absolutely,

0:22:20.560 --> 0:22:23.200
<v Speaker 1>it's really an issue across any high growth state like Texas.

0:22:23.640 --> 0:22:25.000
<v Speaker 1>And so what do you do to make sure you

0:22:25.080 --> 0:22:27.720
<v Speaker 1>have different product in a place like for Worth that's

0:22:27.720 --> 0:22:32.040
<v Speaker 1>growing rapidly, Everything from multifamily, single family housing, increasing density

0:22:32.080 --> 0:22:34.320
<v Speaker 1>within the inner city, those are all considerations we're having

0:22:34.320 --> 0:22:36.480
<v Speaker 1>to make. And also important is you want to attract

0:22:36.520 --> 0:22:39.080
<v Speaker 1>a young workforce into a Citylight for war. So when

0:22:39.080 --> 0:22:41.560
<v Speaker 1>it comes to home building, I mean, you know, we've

0:22:41.600 --> 0:22:44.280
<v Speaker 1>seen booms and bust before throughout the country, and certainly

0:22:44.400 --> 0:22:48.240
<v Speaker 1>anything that's connected with energy or oil, if you will.

0:22:49.040 --> 0:22:52.040
<v Speaker 1>Are people holding off in terms of increasing the housing

0:22:52.080 --> 0:22:54.280
<v Speaker 1>stock or is it just a case that they want

0:22:54.280 --> 0:22:56.399
<v Speaker 1>to build but they just either don't have the labor,

0:22:57.359 --> 0:23:00.720
<v Speaker 1>the materials, or what have you. Yes, yes, yes, it's

0:23:00.760 --> 0:23:02.280
<v Speaker 1>really all of the above for a lot of these

0:23:02.320 --> 0:23:04.760
<v Speaker 1>big players in this space. So in the City of

0:23:04.760 --> 0:23:06.199
<v Speaker 1>Fort Worth, you have to kind of ask yourselves in

0:23:06.240 --> 0:23:09.000
<v Speaker 1>any city government that's smart, is what can you do

0:23:09.040 --> 0:23:11.920
<v Speaker 1>as an actual government to really encourage good development? And

0:23:11.960 --> 0:23:13.159
<v Speaker 1>the number one thing we have to do is make

0:23:13.200 --> 0:23:16.919
<v Speaker 1>sure we're streamlining our development services and providing optimal infrastructure

0:23:16.960 --> 0:23:18.760
<v Speaker 1>for any of these potential projects. And that's a real

0:23:18.800 --> 0:23:21.280
<v Speaker 1>focus for us right now. And second is really make

0:23:21.280 --> 0:23:23.560
<v Speaker 1>sure we're having frequent meetings with organizations like our Real

0:23:23.640 --> 0:23:26.560
<v Speaker 1>Estate Council locally to understand the needs on the private

0:23:26.560 --> 0:23:29.280
<v Speaker 1>side and understand how they're kind of thinking about housing

0:23:29.280 --> 0:23:31.360
<v Speaker 1>stock in the future and what these projects really look like.

0:23:31.640 --> 0:23:35.000
<v Speaker 1>And then lastly, everyone's been really nervous in the last

0:23:35.040 --> 0:23:38.040
<v Speaker 1>few weeks, especially after Silicon Valley Bank and then First

0:23:38.040 --> 0:23:41.240
<v Speaker 1>Republic and these considerations is what does that mean for

0:23:41.280 --> 0:23:43.840
<v Speaker 1>the banking industry in general. We're very proud of our

0:23:43.840 --> 0:23:47.200
<v Speaker 1>banking industry here, regional banks, community banks, large players here

0:23:47.200 --> 0:23:50.080
<v Speaker 1>in North Texas, and we see a real stronghold and

0:23:50.080 --> 0:23:52.600
<v Speaker 1>a positive economic outlook, but we have to all recognize

0:23:52.640 --> 0:23:55.560
<v Speaker 1>that could change tomorrow and being really responsible with the

0:23:55.600 --> 0:23:58.320
<v Speaker 1>rhetoric whether we're using to support the banking industry here.

0:23:58.480 --> 0:24:01.160
<v Speaker 1>What are some of the biggest regional banks that are

0:24:01.200 --> 0:24:04.760
<v Speaker 1>in that particular area in Texas. I think probably I

0:24:04.800 --> 0:24:08.119
<v Speaker 1>would say Camerica is a big one. Frost Bank is

0:24:08.119 --> 0:24:12.080
<v Speaker 1>a big one as well. Umb is another great regional bank.

0:24:12.960 --> 0:24:15.119
<v Speaker 1>I think everybody uses a different definition of what's regional

0:24:15.200 --> 0:24:18.000
<v Speaker 1>versus community bank, but I think it's important for me

0:24:18.040 --> 0:24:20.480
<v Speaker 1>to mention in North Texas and forth specifically, some of

0:24:20.480 --> 0:24:23.840
<v Speaker 1>our most amazing corporate partners are actually these banks that

0:24:23.920 --> 0:24:26.760
<v Speaker 1>really care about their clients differently than maybe you see

0:24:26.760 --> 0:24:29.560
<v Speaker 1>across regions. They feel like their family, and because of that,

0:24:29.600 --> 0:24:32.160
<v Speaker 1>even in a potential economic downturn, they have a responsibility

0:24:32.160 --> 0:24:34.919
<v Speaker 1>to understand what's happening economically for families in the region

0:24:35.240 --> 0:24:37.120
<v Speaker 1>and I'm really proud of everybody that's been a partner

0:24:37.200 --> 0:24:39.639
<v Speaker 1>here and for ors, we're very fortunate. Hey Mayor Parker,

0:24:39.800 --> 0:24:44.359
<v Speaker 1>what signs of nervousness did you see among either individuals

0:24:44.680 --> 0:24:48.800
<v Speaker 1>or businesses because of the banking stress and the collapses

0:24:48.800 --> 0:24:50.640
<v Speaker 1>that we saw of those three regionals over the last

0:24:50.680 --> 0:24:53.679
<v Speaker 1>couple of weeks. Well, I think the main thing I

0:24:53.760 --> 0:24:56.760
<v Speaker 1>heard from business leaders in Texas was just an open

0:24:56.840 --> 0:25:00.600
<v Speaker 1>ended question, which was had this bank been let's say,

0:25:00.800 --> 0:25:03.159
<v Speaker 1>in Houston or in Dallas and been maybe more on

0:25:03.200 --> 0:25:06.680
<v Speaker 1>the energy side focus and not in Silicon Valley, would

0:25:06.920 --> 0:25:09.960
<v Speaker 1>have would have the FDAC Treasury stepped up the same way,

0:25:10.320 --> 0:25:13.640
<v Speaker 1>open question right, which is interesting And I'm just listening

0:25:13.720 --> 0:25:16.680
<v Speaker 1>to those that are experts in this space, but importantly

0:25:16.960 --> 0:25:20.240
<v Speaker 1>making sure we're telling our story of fantastic banking and

0:25:20.280 --> 0:25:24.119
<v Speaker 1>financial partners in North Texas and how your your deposits

0:25:24.119 --> 0:25:26.639
<v Speaker 1>are safe and that you're actually your money is working

0:25:26.680 --> 0:25:28.960
<v Speaker 1>better for you in these in these smaller and regional banks,

0:25:29.600 --> 0:25:32.040
<v Speaker 1>and importantly, even the big players that we have in

0:25:32.080 --> 0:25:35.359
<v Speaker 1>North Texas that are you know, the JP, Morgan's Bank

0:25:35.400 --> 0:25:38.880
<v Speaker 1>of America, Wells Fargo, they're excellent corporate partners. And stewards

0:25:38.880 --> 0:25:41.480
<v Speaker 1>in our communities also though, and I don't know if

0:25:41.480 --> 0:25:43.800
<v Speaker 1>that's similar in other in other markets, but I know

0:25:43.880 --> 0:25:45.840
<v Speaker 1>that we're really lucky here and for Worth. Can I

0:25:45.880 --> 0:25:48.159
<v Speaker 1>ask you, I'm just wondering because of the banking stress

0:25:48.200 --> 0:25:50.879
<v Speaker 1>that we've seen, there certainly has in the market's been

0:25:50.920 --> 0:25:54.800
<v Speaker 1>a reset about expectations about what the FED might ultimately do.

0:25:54.920 --> 0:25:58.200
<v Speaker 1>We also just talked earlier in our broadcast that because

0:25:58.240 --> 0:26:01.040
<v Speaker 1>of this situation, that we're likely to get a hard

0:26:01.119 --> 0:26:05.480
<v Speaker 1>economic landing and a recession that maybe could be deeper

0:26:05.520 --> 0:26:09.359
<v Speaker 1>and wider than maybe we were anticipating three weeks ago,

0:26:09.840 --> 0:26:12.800
<v Speaker 1>which is pretty remarkable to turnaround in the sentiment how

0:26:12.840 --> 0:26:16.399
<v Speaker 1>do you see it? Do you see her well action coming? Well?

0:26:16.440 --> 0:26:19.520
<v Speaker 1>I think for us and for Worth and North Texas specifically,

0:26:20.200 --> 0:26:22.880
<v Speaker 1>we have to understand what an economic recession would look

0:26:22.880 --> 0:26:24.840
<v Speaker 1>like for us and how that would probably different than

0:26:24.880 --> 0:26:27.000
<v Speaker 1>other region across the United States because of our high

0:26:27.040 --> 0:26:29.439
<v Speaker 1>growth and economic opportunity in the projects that are already

0:26:29.440 --> 0:26:31.520
<v Speaker 1>on the ground. And I would venture to tell you

0:26:31.520 --> 0:26:33.200
<v Speaker 1>and those that are business leaders that are already talking

0:26:33.240 --> 0:26:35.879
<v Speaker 1>about this, that even if we do go into recession

0:26:35.880 --> 0:26:38.480
<v Speaker 1>in North Texas, we would weather it better and come

0:26:38.480 --> 0:26:40.119
<v Speaker 1>out of it more quickly for a lot of the

0:26:40.119 --> 0:26:43.320
<v Speaker 1>factors we've already talked about today, and just being really

0:26:43.359 --> 0:26:46.840
<v Speaker 1>responsible in supports for that and watching the markets closely.

0:26:47.240 --> 0:26:49.760
<v Speaker 1>But let's be honest, anybody that's trying to gamble here

0:26:49.760 --> 0:26:52.879
<v Speaker 1>and guests is really difficult and we just have to

0:26:52.920 --> 0:26:55.480
<v Speaker 1>be patient and watch it closely. The one number one

0:26:55.520 --> 0:26:58.320
<v Speaker 1>topic I have heard from constituencs here locally or interest race,

0:26:58.440 --> 0:27:01.680
<v Speaker 1>especially in mortgages, and back to these prices, an impact

0:27:01.680 --> 0:27:04.600
<v Speaker 1>of those high increases. You know, just a few months

0:27:04.640 --> 0:27:06.480
<v Speaker 1>ago you could get a mortgage rate for in the

0:27:06.560 --> 0:27:09.080
<v Speaker 1>high twos or threes. That's unheard of right now. And

0:27:09.119 --> 0:27:11.840
<v Speaker 1>so what does that mean for home prices in a

0:27:11.880 --> 0:27:15.720
<v Speaker 1>place like Texas where you're seeing rising prices across the state.

0:27:15.960 --> 0:27:17.600
<v Speaker 1>And I was going to ask you what the biggest

0:27:17.600 --> 0:27:20.840
<v Speaker 1>concern was among your constituents. But interesting enough about how

0:27:20.880 --> 0:27:23.760
<v Speaker 1>you're talking about what is happening clearly with the correlation

0:27:23.840 --> 0:27:26.560
<v Speaker 1>with mortgage rates. Are you seeing any sort of easing there?

0:27:26.600 --> 0:27:29.080
<v Speaker 1>Because we were talking about housing earlier, but when it

0:27:29.080 --> 0:27:31.640
<v Speaker 1>comes to those applications to try to get a mortgage,

0:27:31.760 --> 0:27:33.600
<v Speaker 1>are you seeing any sort of easing there or is

0:27:33.600 --> 0:27:35.959
<v Speaker 1>it still tough for a lot of your constituents at

0:27:35.960 --> 0:27:38.439
<v Speaker 1>this point because of even though housing prices have cooled,

0:27:38.720 --> 0:27:42.880
<v Speaker 1>still relatively high just given historical standards. And I haven't

0:27:42.880 --> 0:27:46.040
<v Speaker 1>seen any data, but I know anecdotally. At first, I

0:27:46.040 --> 0:27:47.560
<v Speaker 1>think there was a shock to the system when you

0:27:47.560 --> 0:27:50.040
<v Speaker 1>saw the jump in rates. But I think at this point,

0:27:50.080 --> 0:27:51.840
<v Speaker 1>families that need to be in a home and they

0:27:51.880 --> 0:27:54.200
<v Speaker 1>find their spot, they just shop mortgage rates as best

0:27:54.240 --> 0:27:56.119
<v Speaker 1>they can and decide to go ahead and move forward,

0:27:56.160 --> 0:27:59.400
<v Speaker 1>recognizing that even a five or six percent seems high

0:27:59.400 --> 0:28:01.520
<v Speaker 1>from what we've seen in the last several years. It's

0:28:01.520 --> 0:28:03.399
<v Speaker 1>still something that they're willing to embark on as a

0:28:03.440 --> 0:28:05.560
<v Speaker 1>family because it's a high quality of life that they

0:28:05.600 --> 0:28:08.359
<v Speaker 1>want to be in this area. And it's it's just

0:28:08.400 --> 0:28:10.919
<v Speaker 1>a competitive sport to find a house anywhere in a

0:28:11.000 --> 0:28:14.080
<v Speaker 1>big metro area, but certainly in a great place to live,

0:28:14.080 --> 0:28:16.119
<v Speaker 1>like fort Word. So I mean, bottom line, even though

0:28:16.160 --> 0:28:18.000
<v Speaker 1>the housing stock may be not there. I mean the

0:28:18.040 --> 0:28:21.440
<v Speaker 1>great relocation that we talked about, you you know, back

0:28:21.440 --> 0:28:24.399
<v Speaker 1>in October, that is still happening. It really is, And

0:28:24.560 --> 0:28:26.520
<v Speaker 1>there's a variety of companies we could brag on and

0:28:26.560 --> 0:28:29.440
<v Speaker 1>talk about what's happening. I think one industry and specifically

0:28:29.480 --> 0:28:31.919
<v Speaker 1>that I know Bloomberg is really watching closely, is this

0:28:32.000 --> 0:28:36.200
<v Speaker 1>concept of entering of magnet manufacturing, especially for evs. We're

0:28:36.200 --> 0:28:38.360
<v Speaker 1>really proud to be the first home for empty materials

0:28:38.360 --> 0:28:43.040
<v Speaker 1>to manufacture their magnets here for batteries in the United States,

0:28:43.400 --> 0:28:46.120
<v Speaker 1>and this is an effort across the US, but I

0:28:46.160 --> 0:28:48.160
<v Speaker 1>think fort Worth, for a variety of reasons, will lead

0:28:48.240 --> 0:28:51.720
<v Speaker 1>the way. A special connection with Alliance Airport now Paro

0:28:51.880 --> 0:28:53.680
<v Speaker 1>Field and Hill would in the work they're doing a

0:28:54.040 --> 0:28:57.520
<v Speaker 1>mobility innovation zone, and companies are noticing fort Worth for

0:28:57.560 --> 0:29:01.240
<v Speaker 1>different reasons. Easier to do business. We're incredibly scrappy here.

0:29:01.280 --> 0:29:03.600
<v Speaker 1>We want you here, and we're really focused on emerging

0:29:03.640 --> 0:29:06.000
<v Speaker 1>industries that we know. Will you have an impact economically

0:29:06.040 --> 0:29:08.600
<v Speaker 1>not just for our state but the entire country moving forward.

0:29:08.760 --> 0:29:09.920
<v Speaker 1>Mayor Parker, I do you want to talk to you

0:29:09.960 --> 0:29:12.440
<v Speaker 1>about manufacturing in crypto and all these good things, But

0:29:12.680 --> 0:29:14.880
<v Speaker 1>can I ask you what is it like to be

0:29:15.000 --> 0:29:18.760
<v Speaker 1>one of the youngest mayors of a major American city

0:29:18.760 --> 0:29:22.480
<v Speaker 1>in US history? Well, some days it's awesome and other

0:29:22.560 --> 0:29:26.040
<v Speaker 1>days I really question my sanity. I'm being honest. Why

0:29:26.360 --> 0:29:28.480
<v Speaker 1>why Yeah, Well, it's just a weird time to be

0:29:28.520 --> 0:29:31.640
<v Speaker 1>in politics. You can imagine, you know everything. First of all,

0:29:31.680 --> 0:29:33.600
<v Speaker 1>we're just divisive as a country right now, and that

0:29:33.640 --> 0:29:37.160
<v Speaker 1>really rings true in a city. Also, I sometimes I

0:29:37.200 --> 0:29:39.200
<v Speaker 1>love social media and other times I kind of question

0:29:39.200 --> 0:29:41.520
<v Speaker 1>why I'm on it, just because it becomes this platform

0:29:41.560 --> 0:29:44.000
<v Speaker 1>that sometimes it's toxic rather than does things for good.

0:29:45.280 --> 0:29:47.160
<v Speaker 1>But at the end of the day, it's a huge

0:29:47.200 --> 0:29:50.000
<v Speaker 1>honor to be mayor of this city. My family lives here,

0:29:50.080 --> 0:29:53.080
<v Speaker 1>we care about it deeply, and it is unique to

0:29:53.200 --> 0:29:56.720
<v Speaker 1>be a part of a new age demographic and that's

0:29:56.800 --> 0:29:59.680
<v Speaker 1>kind of emerging, not just in politics, but in business also.

0:30:00.360 --> 0:30:03.160
<v Speaker 1>I'm really proud to carry on that tradition for my

0:30:03.200 --> 0:30:04.560
<v Speaker 1>city and didn't know that i'd be one of the

0:30:04.600 --> 0:30:06.760
<v Speaker 1>youngest mayors when I was elected. But I've got some

0:30:06.800 --> 0:30:09.280
<v Speaker 1>great colleagues across the country now and we can kind

0:30:09.280 --> 0:30:12.600
<v Speaker 1>of commiserate in the job. But no two days are

0:30:12.600 --> 0:30:14.840
<v Speaker 1>the same, as you can imagine in a fast growing city,

0:30:14.960 --> 0:30:16.760
<v Speaker 1>and for the most part, it's been a ton of

0:30:16.800 --> 0:30:19.320
<v Speaker 1>fun and then occasional blips when you have days when

0:30:19.600 --> 0:30:22.040
<v Speaker 1>they're pretty tough, you just have to remember how fortunate

0:30:22.480 --> 0:30:24.280
<v Speaker 1>in my case, how fortunate I am to get to

0:30:24.280 --> 0:30:26.640
<v Speaker 1>do this job. Do you feel the front and center?

0:30:26.680 --> 0:30:28.840
<v Speaker 1>And this is something Jess and I talked. She said that,

0:30:29.280 --> 0:30:32.600
<v Speaker 1>you know before we got started that there are people

0:30:32.960 --> 0:30:34.880
<v Speaker 1>you know that question your age. Do you feel like

0:30:34.920 --> 0:30:38.600
<v Speaker 1>you see it sometimes in a conversation with someone. I

0:30:38.640 --> 0:30:41.680
<v Speaker 1>don't think age matters ever, to be not honest, but

0:30:41.800 --> 0:30:44.560
<v Speaker 1>do you ever are having either business dealings or political

0:30:44.600 --> 0:30:47.720
<v Speaker 1>dealings where you know they're either talking down or looking

0:30:47.720 --> 0:30:51.440
<v Speaker 1>down because of your age? You know? Yes, maybe, but

0:30:52.080 --> 0:30:54.480
<v Speaker 1>mostly since I've been mayor, I would tell you once

0:30:54.480 --> 0:30:56.200
<v Speaker 1>you can get in a room with me and talk

0:30:56.240 --> 0:30:59.480
<v Speaker 1>about the issues. Any concern someone may have had about

0:30:59.520 --> 0:31:02.840
<v Speaker 1>age or experience dissipates pretty quickly. You just have to

0:31:02.840 --> 0:31:04.959
<v Speaker 1>be on your game. And frankly, I've experienced that as

0:31:04.960 --> 0:31:06.880
<v Speaker 1>a woman in business in general, you have to be

0:31:06.960 --> 0:31:08.520
<v Speaker 1>kind of the smartest in the room and most prepared,

0:31:08.560 --> 0:31:11.760
<v Speaker 1>and surround yourself with really bright people. Also. So is

0:31:11.800 --> 0:31:13.600
<v Speaker 1>it easier to be younger or is it easier to

0:31:13.640 --> 0:31:16.200
<v Speaker 1>be a woman or harder to be a woman? A harder? Oh,

0:31:16.280 --> 0:31:20.760
<v Speaker 1>good question, you know, I think in some ways age

0:31:20.800 --> 0:31:23.320
<v Speaker 1>has been a bigger factor or talked about more. Okay,

0:31:23.440 --> 0:31:29.400
<v Speaker 1>my gender in this role, but I have seen sometimes frankly,

0:31:29.560 --> 0:31:31.360
<v Speaker 1>it's not just that I'm a woman, but I'm a

0:31:31.440 --> 0:31:34.560
<v Speaker 1>mom of young children and kind of the looming question

0:31:34.640 --> 0:31:37.200
<v Speaker 1>of how do you do it? And I'm like every

0:31:37.240 --> 0:31:39.880
<v Speaker 1>working parent, every working mom. Some days it's awesome and

0:31:40.080 --> 0:31:42.040
<v Speaker 1>I'm killing it, like I'm keeping the balls in the air,

0:31:42.080 --> 0:31:44.520
<v Speaker 1>and other days it's a little messy and just kind

0:31:44.520 --> 0:31:46.600
<v Speaker 1>of being vulnerable and owning that. And for some people

0:31:46.680 --> 0:31:49.400
<v Speaker 1>it just depends on your setting. They don't really understand

0:31:49.440 --> 0:31:52.360
<v Speaker 1>that necessarily because it's so foreign to their day to day.

0:31:53.600 --> 0:31:55.360
<v Speaker 1>And that's okay with me. I like to be a

0:31:55.360 --> 0:31:56.920
<v Speaker 1>trail boser in that way because I know some really

0:31:56.920 --> 0:31:58.760
<v Speaker 1>amazing women out there doing the same thing in their

0:31:58.840 --> 0:32:02.000
<v Speaker 1>respective industries. Walk us through what your day to day

0:32:02.160 --> 0:32:04.120
<v Speaker 1>is like, Is it kind of similar day to day

0:32:04.200 --> 0:32:07.560
<v Speaker 1>or their variety of changes, obviously depending on what your

0:32:07.600 --> 0:32:10.640
<v Speaker 1>constituents are looking for. Yeah, I think that's true about

0:32:10.680 --> 0:32:13.040
<v Speaker 1>any mayor's role across the city. You never know what

0:32:13.080 --> 0:32:15.040
<v Speaker 1>can happen. I mean, you could be in crisis one day,

0:32:15.080 --> 0:32:16.880
<v Speaker 1>something happens in your community, or you could kind of

0:32:16.880 --> 0:32:19.600
<v Speaker 1>really stick to your schedule. I really try to spend

0:32:19.600 --> 0:32:22.000
<v Speaker 1>a predominant amount of my time focus on Fort Worth,

0:32:22.360 --> 0:32:24.560
<v Speaker 1>even though there is a need to pull me across

0:32:24.600 --> 0:32:26.960
<v Speaker 1>that country for different opportunities, to make sure we're highlighting

0:32:26.960 --> 0:32:28.600
<v Speaker 1>our city for the right reasons. So just kind of

0:32:28.640 --> 0:32:31.360
<v Speaker 1>creating a balance of time and commitment. And we have

0:32:31.360 --> 0:32:34.840
<v Speaker 1>council meetings every Tuesday between work sessions and a council meeting,

0:32:34.840 --> 0:32:37.280
<v Speaker 1>and so that can add up really quickly. Make sure

0:32:37.320 --> 0:32:40.080
<v Speaker 1>you're reaching with constituents and then working alongside my colleagues

0:32:40.080 --> 0:32:42.560
<v Speaker 1>on council. There are eight other people on the diets

0:32:42.600 --> 0:32:45.760
<v Speaker 1>with me, soon to be ten when we redistrict this May,

0:32:46.120 --> 0:32:48.040
<v Speaker 1>and making sure they have enough time from me and

0:32:48.080 --> 0:32:50.320
<v Speaker 1>understand what their priorities are that we can kind of

0:32:50.080 --> 0:32:53.680
<v Speaker 1>carry forward for the city. If I'm being honest. Right now,

0:32:53.680 --> 0:32:55.239
<v Speaker 1>I was texting with a twelve year old who has

0:32:55.240 --> 0:32:58.680
<v Speaker 1>lost his basketball somewhere at school warns practice. So sometimes

0:32:58.720 --> 0:33:01.800
<v Speaker 1>that's a little bit distracting, but you know, we're making

0:33:01.840 --> 0:33:04.960
<v Speaker 1>it happen and really proud where we are in the city. Yeah, exactly. Listen,

0:33:05.000 --> 0:33:06.640
<v Speaker 1>and I know last time around we talked with you.

0:33:06.640 --> 0:33:09.520
<v Speaker 1>You are a Republican, but you are not shy about

0:33:09.520 --> 0:33:12.120
<v Speaker 1>taking stands that maybe are taking a position that is

0:33:12.120 --> 0:33:14.880
<v Speaker 1>against the GOP or feeling very differently and coming out

0:33:14.880 --> 0:33:18.280
<v Speaker 1>and saying it or criticizing the current state of the GOOP.

0:33:18.840 --> 0:33:21.000
<v Speaker 1>Do you still feel comfortable doing that and what gives

0:33:21.000 --> 0:33:23.520
<v Speaker 1>you kind of the strength to do that? Well, I

0:33:23.520 --> 0:33:25.840
<v Speaker 1>think for me in particular, Aget I remember I did.

0:33:25.920 --> 0:33:28.280
<v Speaker 1>I've kind of been behind the scenes in policy for

0:33:28.400 --> 0:33:31.520
<v Speaker 1>over seventeen years. I really enjoy that. And to me,

0:33:31.560 --> 0:33:33.720
<v Speaker 1>when I make a decision or take a certain stand

0:33:33.800 --> 0:33:37.360
<v Speaker 1>publicly on any particular issue, it's really about the policies

0:33:37.400 --> 0:33:39.640
<v Speaker 1>that we have, whether they're locally or across Texas or

0:33:40.080 --> 0:33:42.320
<v Speaker 1>the United States, that I think need to change or evolve,

0:33:42.920 --> 0:33:45.680
<v Speaker 1>regardless of party. Kind of agnostic about those things. Let's

0:33:45.680 --> 0:33:47.760
<v Speaker 1>really dig and understand why we have a policy in

0:33:47.800 --> 0:33:50.800
<v Speaker 1>place and what may need to change. And to your

0:33:50.840 --> 0:33:54.320
<v Speaker 1>question about why or how I do that, my perspective

0:33:54.400 --> 0:33:57.160
<v Speaker 1>right now is this job is hard enough as it is,

0:33:57.240 --> 0:33:59.360
<v Speaker 1>and if I felt like I was ever compromising my

0:33:59.400 --> 0:34:02.480
<v Speaker 1>own integrity or my belief on what should happen or

0:34:02.520 --> 0:34:05.280
<v Speaker 1>what is right, why would I be doing the job anyway?

0:34:05.320 --> 0:34:07.000
<v Speaker 1>And I just find it to be exhausting if you're

0:34:07.040 --> 0:34:09.239
<v Speaker 1>constantly hedging out of fear of what a party may

0:34:09.320 --> 0:34:11.319
<v Speaker 1>or may not do. And that doesn't mean I don't

0:34:11.360 --> 0:34:13.319
<v Speaker 1>have a lot of respect for certain platforms, but I

0:34:13.400 --> 0:34:17.000
<v Speaker 1>also disagree with many. Also, I've tried to stay out

0:34:17.000 --> 0:34:19.839
<v Speaker 1>of the headlines when I can, or when it really

0:34:19.880 --> 0:34:22.920
<v Speaker 1>doesn't necessarily help my role as may or help my city.

0:34:23.360 --> 0:34:25.680
<v Speaker 1>But occasionally I've had to push that aside and say, hey,

0:34:25.680 --> 0:34:28.120
<v Speaker 1>this is important enough for fort Worth. I'm willing to

0:34:28.160 --> 0:34:30.759
<v Speaker 1>make a headline, not because I want to be front

0:34:30.760 --> 0:34:33.480
<v Speaker 1>and center, but because I want to bring attention to

0:34:32.960 --> 0:34:36.239
<v Speaker 1>a particular cause that I think warrants that in that situation,

0:34:36.480 --> 0:34:38.680
<v Speaker 1>I wanted to follow up on as far as pushing

0:34:38.760 --> 0:34:41.759
<v Speaker 1>for new gun laws. Can you tell us more specifically

0:34:41.840 --> 0:34:44.120
<v Speaker 1>what it is that you're looking to do and change?

0:34:44.920 --> 0:34:47.120
<v Speaker 1>Well this session, honestly, you know, they did a lot

0:34:47.120 --> 0:34:48.920
<v Speaker 1>of inner and studies on what may need to happen.

0:34:49.040 --> 0:34:53.160
<v Speaker 1>Of course, understandably after the tragedy in Uvaldi, and the

0:34:53.239 --> 0:34:57.040
<v Speaker 1>one public stance I've taken in Texas, and this is

0:34:57.080 --> 0:34:59.600
<v Speaker 1>out there already, is that I wish we would consider

0:35:00.239 --> 0:35:03.680
<v Speaker 1>raising the age limit from eighteen to twenty one for

0:35:03.760 --> 0:35:07.080
<v Speaker 1>those semi automatic rifles. I think there's a way to

0:35:07.160 --> 0:35:11.480
<v Speaker 1>reconcile some of the concerns I've had in Texas. Right now,

0:35:11.600 --> 0:35:13.839
<v Speaker 1>you have to be twenty one to purchase alcohol, to

0:35:13.840 --> 0:35:16.520
<v Speaker 1>pursis tobacco, and I just think there's some inconsistency in

0:35:16.560 --> 0:35:20.440
<v Speaker 1>our policies, and particularly in Uvaldi, I felt, based on

0:35:20.480 --> 0:35:23.160
<v Speaker 1>those circumstances and what I know in that case, the

0:35:23.239 --> 0:35:27.040
<v Speaker 1>individual that perpetrated those horrific tragedies in killing these young

0:35:27.120 --> 0:35:30.279
<v Speaker 1>children and two teachers could have been prevented had there

0:35:30.320 --> 0:35:33.040
<v Speaker 1>been a different age limit by no means, So I

0:35:33.040 --> 0:35:36.800
<v Speaker 1>think that's going to solve things overnight. We just experienced

0:35:36.800 --> 0:35:40.200
<v Speaker 1>what happened in Nashville yesterday. We can talk about gun

0:35:40.280 --> 0:35:42.080
<v Speaker 1>laws across the country, but I do think it needs

0:35:42.120 --> 0:35:45.640
<v Speaker 1>a balance. I think what Senator Cornyn and his bipartisan

0:35:45.680 --> 0:35:47.520
<v Speaker 1>group tried to do in the Senate was just that

0:35:47.640 --> 0:35:49.920
<v Speaker 1>sort of marrying different policies that need to happen across

0:35:49.960 --> 0:35:52.760
<v Speaker 1>the country. And then lastly, I would just say listening

0:35:52.800 --> 0:35:55.799
<v Speaker 1>closely to local law enforcement and what they're seeing, and

0:35:55.880 --> 0:35:59.080
<v Speaker 1>it's really important detail that we're not talking about always

0:35:59.200 --> 0:36:01.880
<v Speaker 1>nationally in the met it is the bulk of the

0:36:01.880 --> 0:36:04.640
<v Speaker 1>gun violence you're seeing in this country among the youth

0:36:05.160 --> 0:36:08.800
<v Speaker 1>or actually black market weapons. So we talk a lot

0:36:08.920 --> 0:36:13.560
<v Speaker 1>about legal gun purchasing ability, but black market weapons are

0:36:13.560 --> 0:36:15.799
<v Speaker 1>still a consideration that we have in a large city

0:36:15.880 --> 0:36:18.680
<v Speaker 1>like Fort Worth and across the country, and what are

0:36:18.680 --> 0:36:21.200
<v Speaker 1>we doing to kind of curb gun violence. We had

0:36:21.239 --> 0:36:23.600
<v Speaker 1>a young man killed in a water Burger parking lot

0:36:23.840 --> 0:36:26.000
<v Speaker 1>right just a few months ago. He was a young

0:36:26.080 --> 0:36:28.360
<v Speaker 1>high school student, and honestly, that would have been the

0:36:28.440 --> 0:36:30.840
<v Speaker 1>kind of thing that was just a brawl right in

0:36:30.840 --> 0:36:33.280
<v Speaker 1>the parking lot a few years ago. But in this situation,

0:36:33.320 --> 0:36:36.080
<v Speaker 1>a child died because there was a gun involved. We

0:36:36.200 --> 0:36:39.440
<v Speaker 1>have to run. Appreciate covering so much ground with you.

0:36:39.520 --> 0:36:42.239
<v Speaker 1>Be well, Mattie. Mattie Parker, of course, the mayor of

0:36:42.280 --> 0:36:45.439
<v Speaker 1>Fort Worth, Texas, joining us from the city of Fort Worth.

0:36:45.480 --> 0:36:51.680
<v Speaker 1>This is Bloomberg. You're listening to the Bloomberg Business Week podcast.

0:36:51.920 --> 0:36:55.160
<v Speaker 1>Catch us live weekday afternoons from three to six Eastern

0:36:55.280 --> 0:36:59.080
<v Speaker 1>on Bloomberg Radio, the Bloomberg Business app Band YouTube. You

0:36:59.120 --> 0:37:01.839
<v Speaker 1>can also listen well. I've on Amazon Alexa from our

0:37:01.840 --> 0:37:07.360
<v Speaker 1>flagship New York station. Just say Alexa Play Bloomberg eleven thirty.

0:37:08.239 --> 0:37:10.720
<v Speaker 1>We talked earlier with the team over Doohn Hopkins Bloomberg

0:37:10.760 --> 0:37:14.560
<v Speaker 1>School of Public Health. They talked about pharmaceutical advertisement and

0:37:14.719 --> 0:37:17.120
<v Speaker 1>treatment efficacy. Well, right now we have a guest in

0:37:17.160 --> 0:37:20.600
<v Speaker 1>the healthcare space using AI, the human genoman more to

0:37:20.640 --> 0:37:23.719
<v Speaker 1>improve health outcomes. So great to have back with us.

0:37:23.840 --> 0:37:26.759
<v Speaker 1>Katherine Stoulin, she's the CEO of Gendx, a small cap

0:37:26.800 --> 0:37:30.080
<v Speaker 1>publicly held company. They're roughly about two hundred and seventy

0:37:30.080 --> 0:37:33.279
<v Speaker 1>million in market cap stocks up twenty five percent a

0:37:33.480 --> 0:37:35.800
<v Speaker 1>year to date, and she is in her Bloomberg Interact,

0:37:35.800 --> 0:37:38.319
<v Speaker 1>a broker's studio. Nice to have you back. I feel

0:37:38.360 --> 0:37:40.080
<v Speaker 1>like there's a lot of places I want to start.

0:37:41.360 --> 0:37:44.319
<v Speaker 1>Let me start really big, broad if we may, because

0:37:44.360 --> 0:37:49.600
<v Speaker 1>we're in a funny, interesting, confusing at times macro environment.

0:37:49.920 --> 0:37:51.920
<v Speaker 1>You play in a very specific space, but you've got

0:37:51.920 --> 0:37:55.840
<v Speaker 1>to be watching market volatility, the headlines about the banking sector.

0:37:56.560 --> 0:38:01.000
<v Speaker 1>How do you see the environment today? So we've taken

0:38:01.200 --> 0:38:05.759
<v Speaker 1>a very i would say responsible approach to how we're

0:38:05.840 --> 0:38:10.880
<v Speaker 1>managing the company moving forward. So when I started, we

0:38:11.160 --> 0:38:15.760
<v Speaker 1>combined two companies, so Semaphore and GenX actually came together

0:38:15.920 --> 0:38:19.560
<v Speaker 1>last year. I took the helm of the combined companies

0:38:19.560 --> 0:38:23.560
<v Speaker 1>May second, and we had already started to see the

0:38:23.600 --> 0:38:28.400
<v Speaker 1>pressures of the economy and the company had been burning

0:38:28.400 --> 0:38:31.680
<v Speaker 1>about ninety million dollars in Q one last year. So

0:38:32.239 --> 0:38:36.400
<v Speaker 1>Job one was really figuring out a plan to ensure

0:38:36.440 --> 0:38:39.719
<v Speaker 1>that we could become self sustaining as soon as possible.

0:38:40.200 --> 0:38:43.680
<v Speaker 1>So we went through a series of changes in the company.

0:38:43.719 --> 0:38:46.160
<v Speaker 1>We actually shut down a few of the business lines

0:38:46.280 --> 0:38:52.120
<v Speaker 1>that were materially negative gross margins and we're in their

0:38:52.200 --> 0:38:56.640
<v Speaker 1>nascency or just we're not performing. And where we landed

0:38:56.719 --> 0:39:00.680
<v Speaker 1>was in a place where we have a distinct competitive advantage.

0:39:00.680 --> 0:39:04.040
<v Speaker 1>We can really help people in a unique way in

0:39:04.080 --> 0:39:09.200
<v Speaker 1>the marketplace that also happens to deliver on very healthy

0:39:09.200 --> 0:39:13.840
<v Speaker 1>growth margins and as well reinverse moving forward. So we've

0:39:13.840 --> 0:39:17.760
<v Speaker 1>really been taking the era of growth at all costs

0:39:18.040 --> 0:39:21.680
<v Speaker 1>is behind us, and we have been really focused on

0:39:21.800 --> 0:39:25.279
<v Speaker 1>revenue driving growth moving forward. Well, Catherine, I'd love to

0:39:25.280 --> 0:39:28.560
<v Speaker 1>talk just about the your main business because it's pretty

0:39:28.600 --> 0:39:31.640
<v Speaker 1>fascinating and correct me if I misinterpret what you're doing.

0:39:31.680 --> 0:39:37.840
<v Speaker 1>But you basically take the full genome sequence of a

0:39:37.960 --> 0:39:41.799
<v Speaker 1>person and try to look for genetic diseases and that

0:39:41.840 --> 0:39:44.120
<v Speaker 1>type of thing is that is that basically it So

0:39:44.440 --> 0:39:48.799
<v Speaker 1>you're right on. What we do is essentially take a

0:39:48.880 --> 0:39:53.640
<v Speaker 1>genome's worth of information and we distill it into actionable insights,

0:39:54.719 --> 0:39:58.359
<v Speaker 1>which is an incredibly daunting task if you think about

0:39:58.360 --> 0:40:01.000
<v Speaker 1>the fact that it's only been about twenty years since

0:40:01.040 --> 0:40:06.360
<v Speaker 1>the Human Genome Project delivered its first its first draft. Really,

0:40:06.520 --> 0:40:10.080
<v Speaker 1>so we've been really working to develop the technology that

0:40:10.200 --> 0:40:13.120
<v Speaker 1>can take a genome's worth of information and deliver it.

0:40:14.040 --> 0:40:18.200
<v Speaker 1>Deliver the information in a way that provides a definitive diagnosis,

0:40:19.080 --> 0:40:22.880
<v Speaker 1>looking more comprehensively than a single gene like Bracca. We

0:40:22.920 --> 0:40:25.560
<v Speaker 1>want to look at the entire scope of the genome.

0:40:25.680 --> 0:40:27.640
<v Speaker 1>So what's the holy grail? Like? When we think about this,

0:40:27.719 --> 0:40:30.759
<v Speaker 1>like in an ideal world, you would say, okay, we've

0:40:30.760 --> 0:40:34.560
<v Speaker 1>said we've mission accomplished. What would it mean for a

0:40:34.640 --> 0:40:38.799
<v Speaker 1>patient and or a medical professional. Ultimately, we want to

0:40:38.960 --> 0:40:41.920
<v Speaker 1>diagnose disease as quickly as possible, get them on the

0:40:43.719 --> 0:40:48.040
<v Speaker 1>treatment that's best for them, so truly personalized medicine, and

0:40:48.080 --> 0:40:51.360
<v Speaker 1>get them on a healthier path. Now, ideally, what that

0:40:51.480 --> 0:40:55.600
<v Speaker 1>means is we're all walking around today with DNA that

0:40:55.640 --> 0:40:58.279
<v Speaker 1>can help inform our health and it can either help

0:40:58.320 --> 0:41:01.000
<v Speaker 1>diagnosed disease immediately or even get to the point where

0:41:01.000 --> 0:41:05.200
<v Speaker 1>we can prevent disease. But there's one piece that would

0:41:05.200 --> 0:41:08.360
<v Speaker 1>make that information even richer, and it's the information that

0:41:08.400 --> 0:41:12.000
<v Speaker 1>we find in each of our own mrs. So being

0:41:12.040 --> 0:41:15.919
<v Speaker 1>able to have an MR, an electronic medical record, so

0:41:17.000 --> 0:41:20.560
<v Speaker 1>being able to take a look historically, having a longitudinal

0:41:20.600 --> 0:41:22.919
<v Speaker 1>look at each of us, and being able to say,

0:41:22.960 --> 0:41:25.360
<v Speaker 1>what are the different lab tests that we're taken, what

0:41:25.480 --> 0:41:29.120
<v Speaker 1>did an MRI say, what different treatments have I been on?

0:41:29.200 --> 0:41:31.920
<v Speaker 1>And be able to take the genomic information from within

0:41:32.040 --> 0:41:36.200
<v Speaker 1>you and have that additional context from your own medical

0:41:36.280 --> 0:41:39.720
<v Speaker 1>history that can then give us an even more precise

0:41:39.760 --> 0:41:41.719
<v Speaker 1>diagnos So it's not like just the case of out

0:41:41.800 --> 0:41:45.000
<v Speaker 1>of the out of the womb that we're we do

0:41:45.080 --> 0:41:47.759
<v Speaker 1>this mapping and we know kind of what's to come.

0:41:47.880 --> 0:41:52.240
<v Speaker 1>Is it even that that is a fantastic starting point?

0:41:52.400 --> 0:41:55.799
<v Speaker 1>So okay, we are starting to do newborn screening. So

0:41:56.160 --> 0:41:59.480
<v Speaker 1>we are we're working on a study right now called

0:41:59.520 --> 0:42:04.360
<v Speaker 1>the Guardian and Steady, and that really is taking a

0:42:04.360 --> 0:42:07.920
<v Speaker 1>look at healthy babies, sequencing their genomes and screening for

0:42:07.960 --> 0:42:11.799
<v Speaker 1>two hundred and fifty conditions so that is a fantastic

0:42:11.880 --> 0:42:13.880
<v Speaker 1>starting point, and we do want to get to that

0:42:13.960 --> 0:42:17.400
<v Speaker 1>point where we can make this available and accessible to

0:42:17.520 --> 0:42:21.440
<v Speaker 1>absolutely everyone, so your customers are more of the scientific

0:42:21.480 --> 0:42:25.000
<v Speaker 1>community rather than me bringing my newborn to you and say,

0:42:25.360 --> 0:42:28.920
<v Speaker 1>can you sequence its correct. What we're doing is we're

0:42:28.960 --> 0:42:33.800
<v Speaker 1>working with providers. Because I've been in the genomics industry

0:42:33.840 --> 0:42:37.240
<v Speaker 1>for ten years, I've been in the healthcare industry for thirty.

0:42:38.640 --> 0:42:42.840
<v Speaker 1>It gets more and more before I know it. But really,

0:42:42.880 --> 0:42:45.120
<v Speaker 1>what we want to be able to do is continue

0:42:45.160 --> 0:42:48.279
<v Speaker 1>to work with providers and ensure that the information can

0:42:48.280 --> 0:42:51.520
<v Speaker 1>be delivered responsively, because when you have a healthy newborn,

0:42:51.560 --> 0:42:53.200
<v Speaker 1>the last thing that you want is a whole bunch

0:42:53.239 --> 0:42:56.200
<v Speaker 1>of worrisome information. What we want to be able to

0:42:56.200 --> 0:42:59.719
<v Speaker 1>do is hold onto the information and when there is

0:42:59.719 --> 0:43:04.160
<v Speaker 1>a emptom be able to provide on demand whether or

0:43:04.160 --> 0:43:07.239
<v Speaker 1>not there's an underlying genetic condition. And I think what's

0:43:07.320 --> 0:43:09.880
<v Speaker 1>really important about the study that we're doing right now,

0:43:09.960 --> 0:43:14.680
<v Speaker 1>it is Wendy Chung, a fantastic pediatrician and geneticis out

0:43:14.680 --> 0:43:18.960
<v Speaker 1>of Columbia, who is driving the entire thing. A thousand

0:43:19.000 --> 0:43:22.160
<v Speaker 1>patients or a thousand families have really enrolled in this

0:43:22.400 --> 0:43:26.120
<v Speaker 1>since it launched in October. What we did was a

0:43:26.200 --> 0:43:29.600
<v Speaker 1>retrospective analysis, So we took a look at our own

0:43:29.719 --> 0:43:35.040
<v Speaker 1>database at GENDX, and we predominantly test children. And what

0:43:35.080 --> 0:43:37.480
<v Speaker 1>we did was we said, if we took the Guardian

0:43:37.560 --> 0:43:42.000
<v Speaker 1>screening criteria and applied it to our database to our patients,

0:43:42.880 --> 0:43:45.760
<v Speaker 1>we actually would have been able to diagnose twenty percent

0:43:46.080 --> 0:43:49.560
<v Speaker 1>of the children that we tested at birth. Instead, they

0:43:49.560 --> 0:43:53.759
<v Speaker 1>went on for eight, nine, ten, eleven years without a diagnosis.

0:43:54.600 --> 0:43:57.239
<v Speaker 1>So in other words, okay, so that's interesting because I

0:43:57.760 --> 0:44:00.919
<v Speaker 1>keep thinking about we talk about disruption innovation. We've seen

0:44:00.960 --> 0:44:02.680
<v Speaker 1>it in a lot of different spaces. We certainly saw

0:44:02.719 --> 0:44:05.200
<v Speaker 1>it as a result of the pandemic, just in terms

0:44:05.200 --> 0:44:08.560
<v Speaker 1>of buying online. You know, I never carried cash anymore

0:44:08.600 --> 0:44:11.360
<v Speaker 1>as a result of it. But I do think about

0:44:11.360 --> 0:44:15.680
<v Speaker 1>healthcare disruption and I have been thinking the genome, like

0:44:15.840 --> 0:44:19.239
<v Speaker 1>this has got to be where it all comes from. Ultimately,

0:44:19.680 --> 0:44:24.960
<v Speaker 1>how tricky is what you're doing is it is highly complicated.

0:44:25.120 --> 0:44:27.759
<v Speaker 1>I mean, if you think about it, why is it complicated?

0:44:28.239 --> 0:44:34.280
<v Speaker 1>If you think about the twenty three thousand genes, there

0:44:34.440 --> 0:44:38.160
<v Speaker 1>is a very big gap that we call variants of

0:44:38.239 --> 0:44:43.440
<v Speaker 1>unknown significance. So there's just an uncertainty about the characterization

0:44:43.640 --> 0:44:47.080
<v Speaker 1>of those variants. Are they disease causing or are they not.

0:44:47.360 --> 0:44:49.920
<v Speaker 1>So we're still in the early days of learning so

0:44:50.040 --> 0:44:54.719
<v Speaker 1>much about individual genes and variants within each gene that

0:44:54.840 --> 0:44:57.960
<v Speaker 1>it creates in inequity in and of the genome itself.

0:44:58.080 --> 0:45:02.440
<v Speaker 1>There are certain variants that are very clearly pathogenic or

0:45:02.480 --> 0:45:05.440
<v Speaker 1>not pathogenic, but then there's all of these variants where

0:45:06.320 --> 0:45:09.200
<v Speaker 1>we just don't have enough information yet. The more patients

0:45:09.239 --> 0:45:14.240
<v Speaker 1>that we test, our underlying interpretation platform actually gets smarter,

0:45:14.440 --> 0:45:17.560
<v Speaker 1>so data we need more patients, we need more data,

0:45:17.640 --> 0:45:21.120
<v Speaker 1>and then we learn more about those variants. And it

0:45:21.200 --> 0:45:23.320
<v Speaker 1>strikes me as I don't want to sell like a

0:45:23.360 --> 0:45:26.239
<v Speaker 1>sales rep for your company here, but it strikes me

0:45:26.320 --> 0:45:28.279
<v Speaker 1>as a type of thing that if I were an

0:45:28.320 --> 0:45:31.520
<v Speaker 1>insurance company, I'd probably be on board with this, you know,

0:45:31.560 --> 0:45:34.520
<v Speaker 1>you'd want to identify these type of conditions early. I mean,

0:45:34.600 --> 0:45:37.120
<v Speaker 1>is that kind of the selling point for you guys.

0:45:37.320 --> 0:45:43.720
<v Speaker 1>It is fascinating to see seventy percent of commercial payers,

0:45:43.719 --> 0:45:49.520
<v Speaker 1>so insurance companies are paying for XOMERGINO not at birth,

0:45:49.600 --> 0:45:51.600
<v Speaker 1>so that's something we need to figure out in the future.

0:45:51.640 --> 0:45:56.680
<v Speaker 1>But they're paying for it in the pediatric setting. What's

0:45:56.680 --> 0:46:00.800
<v Speaker 1>even more interesting, so Signa and United health Care earlier

0:46:00.880 --> 0:46:04.879
<v Speaker 1>this year both put out new medical policy supporting utilization

0:46:05.560 --> 0:46:08.480
<v Speaker 1>of our xome or genome as a first line treatment

0:46:08.520 --> 0:46:12.160
<v Speaker 1>for exactly that it helps produce their costs because right

0:46:12.160 --> 0:46:14.600
<v Speaker 1>now it's just a big trial and error of different

0:46:14.640 --> 0:46:18.840
<v Speaker 1>tests which are inefficient and creates a lot of waste

0:46:18.920 --> 0:46:22.000
<v Speaker 1>in the system. So they're actually very much on board

0:46:22.520 --> 0:46:25.920
<v Speaker 1>with ensuring that people are getting this technology because it

0:46:25.960 --> 0:46:28.440
<v Speaker 1>helps them too. I want to get back to our conversation.

0:46:28.520 --> 0:46:32.560
<v Speaker 1>Catherine Stouland, the CEO of Gendx, is with us here

0:46:32.600 --> 0:46:35.000
<v Speaker 1>in studio. I want to get back to what you

0:46:35.040 --> 0:46:37.319
<v Speaker 1>guys are doing, because we were just talking in our

0:46:37.360 --> 0:46:39.359
<v Speaker 1>break Mike and I with you, and there's a lot

0:46:39.360 --> 0:46:41.480
<v Speaker 1>of more interesting things that we want to get to.

0:46:41.719 --> 0:46:43.560
<v Speaker 1>I want to ask you, though, you said in the

0:46:43.600 --> 0:46:46.040
<v Speaker 1>break that this is your first time as a CEO

0:46:46.040 --> 0:46:48.400
<v Speaker 1>of a company. It's publicly held, it's a small cap

0:46:48.440 --> 0:46:51.480
<v Speaker 1>which can move around a lot. It's a week that

0:46:51.560 --> 0:46:53.880
<v Speaker 1>I'm looking at your share price. It's down a lot,

0:46:54.480 --> 0:46:57.160
<v Speaker 1>it's still up twenty five percent year to date. How

0:46:57.640 --> 0:47:01.120
<v Speaker 1>do you think about those things as you run your company,

0:47:01.200 --> 0:47:03.680
<v Speaker 1>and it sounds like it's going to be a long,

0:47:04.400 --> 0:47:06.160
<v Speaker 1>you know, runway if you will, in terms of what

0:47:06.160 --> 0:47:09.040
<v Speaker 1>you're trying to do. Absolutely well, we happen to be,

0:47:09.640 --> 0:47:12.600
<v Speaker 1>I think, in a very rare position, just having raised

0:47:12.640 --> 0:47:17.440
<v Speaker 1>one hundred and fifty million dollars in January, which was

0:47:17.600 --> 0:47:20.400
<v Speaker 1>a very difficult market to be raising money in. Although

0:47:20.400 --> 0:47:23.799
<v Speaker 1>glad you did it now so then so glad that

0:47:23.840 --> 0:47:27.640
<v Speaker 1>we did it, and that enables us to get to

0:47:27.880 --> 0:47:32.000
<v Speaker 1>profitability in twenty twenty five and to be in that position,

0:47:33.040 --> 0:47:36.400
<v Speaker 1>I think is a very rare place to be. And

0:47:36.680 --> 0:47:39.520
<v Speaker 1>what we've said to the team, the stock is going

0:47:39.560 --> 0:47:43.520
<v Speaker 1>to be noisy. It just will be, and the best

0:47:43.560 --> 0:47:47.920
<v Speaker 1>thing that we can do is stay focused on executing

0:47:47.960 --> 0:47:50.160
<v Speaker 1>on our plan. We have a clear plan that gets

0:47:50.200 --> 0:47:54.840
<v Speaker 1>us right to that twenty twenty five profitability place. We

0:47:54.960 --> 0:47:58.919
<v Speaker 1>have a lot of operating ricor for the team, so

0:47:58.920 --> 0:48:04.760
<v Speaker 1>we're really LEAs staying focused on driving revenue, driving volume,

0:48:04.920 --> 0:48:08.440
<v Speaker 1>bringing down our cogs. So we try to keep the

0:48:08.520 --> 0:48:12.359
<v Speaker 1>stock price noise as much out of the discussion as

0:48:12.400 --> 0:48:14.560
<v Speaker 1>possible and really keep it focused. We have a lot

0:48:14.600 --> 0:48:16.600
<v Speaker 1>of work to do. We have a lot of patients

0:48:16.600 --> 0:48:19.640
<v Speaker 1>that we're serving. We have a lot of customers. We

0:48:19.680 --> 0:48:24.840
<v Speaker 1>work with hundreds and hundreds of hospitals across the United States,

0:48:25.320 --> 0:48:28.960
<v Speaker 1>and so there is plenty to keep us busy. And

0:48:29.320 --> 0:48:31.560
<v Speaker 1>what I say is, so long as we can deliver

0:48:32.719 --> 0:48:35.080
<v Speaker 1>on the goals that we've put forth as a team

0:48:35.239 --> 0:48:38.480
<v Speaker 1>internally report that out to the street, the stock price

0:48:38.600 --> 0:48:41.839
<v Speaker 1>is going to follow. So I very much believe that

0:48:41.920 --> 0:48:47.399
<v Speaker 1>our board has been nothing but supportive of our kind

0:48:47.440 --> 0:48:51.120
<v Speaker 1>of maniacal focus on execution this year and for the

0:48:51.560 --> 0:48:55.279
<v Speaker 1>following year. So that's the best message that I think

0:48:55.360 --> 0:48:58.239
<v Speaker 1>we can be delivering to the team. And fortunately we

0:48:58.360 --> 0:49:04.360
<v Speaker 1>have a very mission based company. Employees come to the

0:49:04.400 --> 0:49:07.840
<v Speaker 1>company sometimes because they've used our exom er genome to

0:49:07.880 --> 0:49:11.040
<v Speaker 1>diagnose one of their own children. Wow. And so people

0:49:11.160 --> 0:49:14.640
<v Speaker 1>really really care the samples that come into our lab.

0:49:15.120 --> 0:49:17.800
<v Speaker 1>It is usually of a child who is a rare disease.

0:49:19.200 --> 0:49:24.000
<v Speaker 1>It sometimes is a sample from a baby who's in

0:49:24.040 --> 0:49:26.600
<v Speaker 1>the neck and the parents are waiting to get an answer.

0:49:27.120 --> 0:49:30.879
<v Speaker 1>So there is very much a connection of exactly how

0:49:30.920 --> 0:49:33.759
<v Speaker 1>important the work that we're doing day in and day

0:49:33.800 --> 0:49:36.239
<v Speaker 1>out is in terms of being able to bring an

0:49:36.239 --> 0:49:39.400
<v Speaker 1>answer which brings peace of mind to parents and it

0:49:39.520 --> 0:49:44.200
<v Speaker 1>helps get their child on a healthier path sooner. You know, Catherine.

0:49:44.440 --> 0:49:46.799
<v Speaker 1>When I think about what your company does and what

0:49:46.880 --> 0:49:50.880
<v Speaker 1>its ambitions are, some of the real trendy market buzzwords

0:49:50.920 --> 0:49:55.920
<v Speaker 1>come to mind innovation, disruption. The problem with disruption is,

0:49:56.360 --> 0:50:00.560
<v Speaker 1>you know, not everyone likes that right that there's often pushback, existance,

0:50:00.960 --> 0:50:04.000
<v Speaker 1>And I'm picturing you know, my kids seventy five year

0:50:04.000 --> 0:50:07.480
<v Speaker 1>old pediatrician talking to you and really not being on

0:50:07.520 --> 0:50:11.760
<v Speaker 1>the same page, not being trained in genetics. So I'm curious, like, how,

0:50:11.920 --> 0:50:14.920
<v Speaker 1>you know, what are the roadblocks to further adoption of

0:50:14.920 --> 0:50:19.000
<v Speaker 1>this type of technology and using it in diagnosis and treatment.

0:50:19.760 --> 0:50:23.680
<v Speaker 1>I assume there's probably some pushback from the medical community

0:50:23.760 --> 0:50:27.080
<v Speaker 1>that is at risk of being disrupted from this. Is

0:50:27.160 --> 0:50:29.799
<v Speaker 1>that Is that fair to say? So, it's interesting we

0:50:30.000 --> 0:50:34.480
<v Speaker 1>have a groundswell of support from medical geneticists who are

0:50:34.520 --> 0:50:38.560
<v Speaker 1>well equipped to be able to interpret the information, know

0:50:38.680 --> 0:50:43.200
<v Speaker 1>which patients to use the information on, and they have

0:50:43.239 --> 0:50:47.400
<v Speaker 1>put out very clear guidelines that other providers listen to.

0:50:47.680 --> 0:50:49.840
<v Speaker 1>And what's interesting now is if you look at the

0:50:49.880 --> 0:50:55.239
<v Speaker 1>medical societies outside of medical genetics, so the American Epilepsy Society,

0:50:55.600 --> 0:50:58.719
<v Speaker 1>they've come out to tell their practitioners a neurologists and

0:50:58.880 --> 0:51:02.439
<v Speaker 1>pediatric neurologist that if you think that a child has

0:51:03.600 --> 0:51:07.600
<v Speaker 1>may have epilepsy, you're witnessing a seizure, you should use

0:51:07.600 --> 0:51:11.879
<v Speaker 1>an exome or a genome as a frontline. So we

0:51:11.920 --> 0:51:16.600
<v Speaker 1>are starting to see providers from other groups outside of

0:51:16.640 --> 0:51:20.280
<v Speaker 1>the medical geneticists receive the message that this is something

0:51:20.320 --> 0:51:22.960
<v Speaker 1>that can help them. It's our job to make it

0:51:23.000 --> 0:51:27.480
<v Speaker 1>as easy as possible for them to identify which patients

0:51:27.520 --> 0:51:30.759
<v Speaker 1>are eligible for it, and then in turn, this is

0:51:30.800 --> 0:51:33.160
<v Speaker 1>something we have not solved yet. In turn, we have

0:51:33.200 --> 0:51:35.480
<v Speaker 1>to be able to deliver the information in a way

0:51:35.520 --> 0:51:40.480
<v Speaker 1>that is easily understandable to a non genetics expert. So

0:51:40.640 --> 0:51:44.840
<v Speaker 1>that is a probably interpretation the interpretative test itself exactly.

0:51:44.920 --> 0:51:47.160
<v Speaker 1>So do you guys do that we do that you do?

0:51:47.520 --> 0:51:51.080
<v Speaker 1>That is part of what we do exquisitely well is

0:51:51.120 --> 0:51:54.080
<v Speaker 1>being able to take all of that information and say

0:51:54.760 --> 0:51:57.319
<v Speaker 1>this is a positive test result, this is what it

0:51:57.360 --> 0:52:02.000
<v Speaker 1>means for your patients. But because is historically it really

0:52:02.040 --> 0:52:05.600
<v Speaker 1>has been geared towards a genetics expert, part of my

0:52:05.719 --> 0:52:08.520
<v Speaker 1>challenge to the team is to say make it understandable

0:52:08.560 --> 0:52:11.680
<v Speaker 1>for the seventy five year pediatrician, because then it becomes

0:52:11.800 --> 0:52:15.279
<v Speaker 1>much less of a barrier for them to utilize it.

0:52:16.080 --> 0:52:20.000
<v Speaker 1>So how what does the test cost? So we are

0:52:20.080 --> 0:52:23.560
<v Speaker 1>in a very fortunate position after a lot of work

0:52:23.600 --> 0:52:26.960
<v Speaker 1>and publishing a lot of data. Seventy percent of commercial

0:52:27.000 --> 0:52:32.000
<v Speaker 1>payers pay for our services. We're continuing to get more

0:52:32.040 --> 0:52:36.120
<v Speaker 1>and more coverage and in fact, United Insigna just issued

0:52:36.160 --> 0:52:41.320
<v Speaker 1>coverage earlier this year saying you utilize this testing. So

0:52:41.920 --> 0:52:46.160
<v Speaker 1>what so usually four out of five patients have zero

0:52:46.280 --> 0:52:49.640
<v Speaker 1>out of pocket, which is great. Our goal is to

0:52:49.680 --> 0:52:53.960
<v Speaker 1>make sure that, from an equitability standpoint, everyone has access.

0:52:54.080 --> 0:52:58.879
<v Speaker 1>We work with state medicaids and in fact there's six

0:52:58.960 --> 0:53:04.840
<v Speaker 1>states right now that cover XOME and genome for baby

0:53:04.960 --> 0:53:08.279
<v Speaker 1>as well as parents. So we're starting to see even

0:53:08.400 --> 0:53:11.279
<v Speaker 1>more and more coverage across the board. But if not,

0:53:11.440 --> 0:53:13.319
<v Speaker 1>what would it cost? You all? Think about thirty seconds

0:53:13.400 --> 0:53:16.360
<v Speaker 1>leapt If not, then it's about thirty five hundred dollars.

0:53:16.840 --> 0:53:19.279
<v Speaker 1>I feel like I have a million more questions. You

0:53:19.280 --> 0:53:21.120
<v Speaker 1>wrap it up real quick. Well, I was to say that,

0:53:21.600 --> 0:53:24.080
<v Speaker 1>you know, is it a matter of a doctor suspecting

0:53:24.320 --> 0:53:26.799
<v Speaker 1>a patient has something in sending them to you, or

0:53:26.800 --> 0:53:29.960
<v Speaker 1>would it be more prophylactic. Say, ideally you'd want to

0:53:30.000 --> 0:53:32.120
<v Speaker 1>do it to everyone. I imagine ideally you want to

0:53:32.120 --> 0:53:35.279
<v Speaker 1>do it to everyone. But if there is a potential

0:53:35.400 --> 0:53:38.360
<v Speaker 1>that there is an underlying genetic condition, we want the

0:53:38.400 --> 0:53:40.840
<v Speaker 1>clinician to order from us. We'll get them an answer

0:53:40.880 --> 0:53:43.520
<v Speaker 1>and hopefully get that and that's when it's covered by insurance.

0:53:43.600 --> 0:53:46.160
<v Speaker 1>I guess yeah. But the more data that comes in,

0:53:46.239 --> 0:53:48.719
<v Speaker 1>the more tests that are done, it gets even better

0:53:48.719 --> 0:53:51.359
<v Speaker 1>and better it does. And the more testing we do,

0:53:51.800 --> 0:53:54.320
<v Speaker 1>the more we learn that more people actually are impacted

0:53:54.360 --> 0:53:57.480
<v Speaker 1>by this. Hopefully you come back in a few months

0:53:57.560 --> 0:54:00.000
<v Speaker 1>and talk more about the progress you guys are doing.

0:54:00.280 --> 0:54:03.759
<v Speaker 1>Katherine Stoulan, chief executive officer of gendx US. Here in

0:54:03.760 --> 0:54:07.919
<v Speaker 1>our interactive Brokers studio. You're listening to Bloomberg Radio. You're

0:54:07.960 --> 0:54:11.520
<v Speaker 1>listening to the Bloomberg Business Week podcast. Catch us live

0:54:11.640 --> 0:54:15.200
<v Speaker 1>weekday afternoons from three to six Eastern Listen on Bloomberg

0:54:15.320 --> 0:54:18.720
<v Speaker 1>dot com, the Ion Radio app, and the Bloomberg Business App,

0:54:19.000 --> 0:54:23.240
<v Speaker 1>or watch us live on YouTube. Jess, here's some startling

0:54:23.320 --> 0:54:26.680
<v Speaker 1>statistics about one profession. For those in it, some forty

0:54:26.680 --> 0:54:29.760
<v Speaker 1>six percent would not recommend it as a career. Only

0:54:29.840 --> 0:54:34.160
<v Speaker 1>thirty three percent feel fairly compensated. Ninety three percent think

0:54:34.200 --> 0:54:37.040
<v Speaker 1>the shortage in their field will only get worse. So

0:54:37.239 --> 0:54:40.480
<v Speaker 1>those are pretty rough numbers. They are. And when I

0:54:40.600 --> 0:54:43.160
<v Speaker 1>know what profession you're about to talk about, and this

0:54:43.200 --> 0:54:46.280
<v Speaker 1>is something that was pivotal, especial, it always is pivotal,

0:54:46.280 --> 0:54:49.160
<v Speaker 1>but especially in the week of the pandemic. Absolutely, we're

0:54:49.200 --> 0:54:51.640
<v Speaker 1>talking about nursing, which, as you said, we were reminded

0:54:51.760 --> 0:54:54.880
<v Speaker 1>was so crucial to get us through the COVID pandemic.

0:54:55.040 --> 0:54:57.000
<v Speaker 1>So let's get more on the state of nursing. Great

0:54:57.040 --> 0:54:59.800
<v Speaker 1>to have back with us, doctor Aman Abuzaid. She's CEO

0:54:59.840 --> 0:55:03.000
<v Speaker 1>and co founder at Incredible Health. Her company connects hospitals

0:55:03.040 --> 0:55:06.279
<v Speaker 1>with nurses and other healthcare workers. She joins us via

0:55:06.320 --> 0:55:10.160
<v Speaker 1>zoom from Austin, Texas, Doctor Abuse, Nice to be checking

0:55:10.200 --> 0:55:13.040
<v Speaker 1>in with you again. How are you. I'm good, Thank

0:55:13.080 --> 0:55:15.000
<v Speaker 1>you so much for having me. Hey, so listen. I

0:55:15.080 --> 0:55:18.120
<v Speaker 1>shared with our audience and viewers some of the statistics

0:55:18.120 --> 0:55:20.000
<v Speaker 1>tell us about your State of the Nursing report, which

0:55:20.040 --> 0:55:22.840
<v Speaker 1>I believe was just released today. Yeah, I was released

0:55:22.840 --> 0:55:26.759
<v Speaker 1>to date. It's our fourth annual report and we use

0:55:26.880 --> 0:55:29.440
<v Speaker 1>hiring data from over seven hundred thousand nurses in our

0:55:29.840 --> 0:55:32.640
<v Speaker 1>network on the Incredible Health platform, and then we surveyed

0:55:32.640 --> 0:55:35.880
<v Speaker 1>an additional three thousand two So as far as just

0:55:35.960 --> 0:55:38.879
<v Speaker 1>the main findings, I'd love to start off with some

0:55:39.040 --> 0:55:41.960
<v Speaker 1>good news. Actually, there's been some improvements since last year.

0:55:42.360 --> 0:55:45.719
<v Speaker 1>So eighty percent of nurses plan to stay in their

0:55:45.760 --> 0:55:48.239
<v Speaker 1>field until retirement, which is a big increase. It was

0:55:48.280 --> 0:55:51.839
<v Speaker 1>only at fifty five percent last year. And then there's

0:55:51.840 --> 0:55:53.920
<v Speaker 1>also been a ten percent degrease in the number of

0:55:54.000 --> 0:55:56.680
<v Speaker 1>nurses who are planning to leave their current roles this year.

0:55:56.760 --> 0:55:59.920
<v Speaker 1>So that's that means that turnover will hopefully be improving

0:56:00.520 --> 0:56:02.440
<v Speaker 1>in the next twelve months too. Can we can we

0:56:02.480 --> 0:56:04.160
<v Speaker 1>ask you why that good news? Why do you think

0:56:04.160 --> 0:56:06.120
<v Speaker 1>those numbers have improved, because I know they were pretty

0:56:06.120 --> 0:56:08.839
<v Speaker 1>dismal when we were talking to you before they were

0:56:09.320 --> 0:56:11.200
<v Speaker 1>I think I think the main reason is that the

0:56:11.239 --> 0:56:14.399
<v Speaker 1>pandemic and the intensity of it has subsided a bit.

0:56:15.200 --> 0:56:17.560
<v Speaker 1>And then we're also through the triedemic. You know, there

0:56:17.600 --> 0:56:22.480
<v Speaker 1>was this r RSB flu time period too, so you

0:56:22.520 --> 0:56:25.600
<v Speaker 1>know they're looking their nurses are a little more optimistic

0:56:25.640 --> 0:56:27.800
<v Speaker 1>about the long term in the future, their future careers.

0:56:27.800 --> 0:56:30.759
<v Speaker 1>There was a nurse in my neighborhood, A neighbor who

0:56:30.920 --> 0:56:33.719
<v Speaker 1>she was like, I'm done, I'm done, wouldn't go like

0:56:33.800 --> 0:56:37.640
<v Speaker 1>just because it was just too much UM coming at her.

0:56:37.680 --> 0:56:40.560
<v Speaker 1>So I can totally relate UM walk us through some

0:56:40.600 --> 0:56:43.640
<v Speaker 1>of the numbers though that weren't so great. Yeah, I know.

0:56:43.760 --> 0:56:45.560
<v Speaker 1>So now having said that, even with that some of

0:56:45.600 --> 0:56:47.600
<v Speaker 1>that good news, that's a little bit more longer term

0:56:47.640 --> 0:56:49.799
<v Speaker 1>looking that they want to stay in their careers. In

0:56:49.840 --> 0:56:52.640
<v Speaker 1>the long term, there there's still a lot of frustration

0:56:52.640 --> 0:56:56.000
<v Speaker 1>about what's going on currently with understaffing, would burnout and

0:56:56.040 --> 0:56:59.439
<v Speaker 1>with pay. So, you know, more than sixty two percent

0:56:59.480 --> 0:57:02.560
<v Speaker 1>of the nurse say they're not hopeful for the next

0:57:02.560 --> 0:57:05.759
<v Speaker 1>generation of nurses, and forty six percent would actually not

0:57:05.800 --> 0:57:10.359
<v Speaker 1>recommend a career in nursing. When asked about, you know,

0:57:10.400 --> 0:57:15.320
<v Speaker 1>staffing shortages, ninety three percent of the respondent said that

0:57:15.239 --> 0:57:19.520
<v Speaker 1>they expect they are experiencing the nursing shortage getting even

0:57:19.560 --> 0:57:23.640
<v Speaker 1>worse and so and they have all a set over

0:57:23.680 --> 0:57:26.720
<v Speaker 1>seventy percent have pointed to inadequate staffing being one of

0:57:26.760 --> 0:57:30.560
<v Speaker 1>their top concerns. What I'm wondering about, Oh, I was

0:57:30.920 --> 0:57:33.400
<v Speaker 1>curious about as far as what could be done to

0:57:33.480 --> 0:57:39.120
<v Speaker 1>help healthcare workers feel more supported. Yeah, there's there's quite

0:57:39.160 --> 0:57:40.760
<v Speaker 1>a bit that all of us can that all of

0:57:40.840 --> 0:57:44.720
<v Speaker 1>us can do for for for the hospital executives in particular,

0:57:44.960 --> 0:57:48.520
<v Speaker 1>they can definitely invest more in career advancement, that more

0:57:48.560 --> 0:57:51.400
<v Speaker 1>training opportunities for nurses so they're encouraged to stay in

0:57:51.480 --> 0:57:54.160
<v Speaker 1>their health system. There's also quite a bit more work

0:57:54.200 --> 0:57:57.919
<v Speaker 1>that needs to happen with providing more flexible scheduling, so

0:57:58.080 --> 0:58:00.640
<v Speaker 1>allowing nurses to pick pick not just full time roles

0:58:00.640 --> 0:58:02.960
<v Speaker 1>but also part time roles, and not only twelve hour

0:58:03.000 --> 0:58:05.160
<v Speaker 1>shifts but also four hour and eight hour shifts and

0:58:05.240 --> 0:58:07.880
<v Speaker 1>weekend shift options, just so they can fit work into

0:58:07.880 --> 0:58:10.960
<v Speaker 1>their into their into their lives a little easier. And

0:58:11.000 --> 0:58:12.960
<v Speaker 1>then you know there of course, like the other big

0:58:13.000 --> 0:58:15.520
<v Speaker 1>trend that we're seeing is with wages. You know, wages

0:58:15.560 --> 0:58:20.120
<v Speaker 1>has increased overall. We're seeing a fourteen percent increase in

0:58:20.160 --> 0:58:23.200
<v Speaker 1>sign on bonuses, in the use of sign on bonuses overall,

0:58:23.280 --> 0:58:25.400
<v Speaker 1>and the actual amount of sign on bonuses has also

0:58:25.640 --> 0:58:28.160
<v Speaker 1>was that ever a thing years ago. I had a

0:58:28.160 --> 0:58:29.840
<v Speaker 1>sister who was a nurse. I don't remember her. I

0:58:29.880 --> 0:58:32.560
<v Speaker 1>we're talking about a sign on bonus. It wasn't a

0:58:32.600 --> 0:58:35.160
<v Speaker 1>thing at all. We've also seen the actual hourly rate increase.

0:58:35.280 --> 0:58:37.120
<v Speaker 1>I think the reason it's become a thing is because

0:58:37.960 --> 0:58:40.200
<v Speaker 1>you know, there's a huge supply shortage here, right, There's

0:58:40.200 --> 0:58:44.000
<v Speaker 1>a huge demands supply demand and balance, and as a result,

0:58:44.120 --> 0:58:46.200
<v Speaker 1>because we don't have enough workers, wages will go up.

0:58:47.800 --> 0:58:53.120
<v Speaker 1>So as far as kind of piecing all of this together,

0:58:53.440 --> 0:58:57.000
<v Speaker 1>are there are more nurses that are planning now to

0:58:57.200 --> 0:59:00.920
<v Speaker 1>actually stay in this rule a year from now versus

0:59:00.960 --> 0:59:04.040
<v Speaker 1>obviously before because you were explaining all those statistics now,

0:59:04.080 --> 0:59:06.800
<v Speaker 1>So if they are planning to stay, does that potentially

0:59:06.920 --> 0:59:10.440
<v Speaker 1>bode well, Yeah, it bodes well, but they're more likely

0:59:10.480 --> 0:59:13.120
<v Speaker 1>to stay now. Keep in mind the turnover still high, right,

0:59:13.360 --> 0:59:17.480
<v Speaker 1>The turnover annually is at twenty two percent, but thankfully

0:59:17.520 --> 0:59:20.240
<v Speaker 1>a much smaller percentage of nurses are looking to leave

0:59:20.280 --> 0:59:23.520
<v Speaker 1>the field altogether. You know, one of the things that

0:59:23.560 --> 0:59:26.440
<v Speaker 1>I remember, Doctor Obvious from I think we talked last time,

0:59:26.520 --> 0:59:29.160
<v Speaker 1>what's the average I hate that word, what's the average

0:59:29.240 --> 0:59:33.200
<v Speaker 1>nurse make? But what's the average salary in nursing? It's

0:59:33.240 --> 0:59:37.040
<v Speaker 1>about ninety three thousand naturally okay, natural average obviously varies

0:59:37.200 --> 0:59:41.720
<v Speaker 1>dramatically by state. Yeah, no, right, lots of variations. And

0:59:42.000 --> 0:59:44.120
<v Speaker 1>I know we've talked about as you said, there's not

0:59:44.560 --> 0:59:48.920
<v Speaker 1>necessarily a lot of people coming into this profession. Once again,

0:59:49.320 --> 0:59:52.520
<v Speaker 1>is it, you know, opening up immigration and I know

0:59:52.560 --> 0:59:54.760
<v Speaker 1>we've talked about this in the past. Is that the fix?

0:59:54.840 --> 0:59:58.720
<v Speaker 1>What's the fix in terms of encouraging people to enter

0:59:58.760 --> 1:00:00.600
<v Speaker 1>And I often find that's a lot of people from

1:00:00.600 --> 1:00:04.120
<v Speaker 1>other countries that are, yeah, those nursing So there's two

1:00:04.200 --> 1:00:06.480
<v Speaker 1>keyball necks that are happening in the US. Number one

1:00:06.520 --> 1:00:09.880
<v Speaker 1>is at nursing school. So there's there's tens of thousands

1:00:09.920 --> 1:00:12.880
<v Speaker 1>of Americans on wait lists to get into nursing schools,

1:00:12.960 --> 1:00:15.840
<v Speaker 1>but the nursing schools cannot handle more capacity, and so

1:00:15.880 --> 1:00:18.920
<v Speaker 1>we need to expand nursing school capacity in this country

1:00:18.960 --> 1:00:21.440
<v Speaker 1>and train more nurses. And then there's another ball in

1:00:21.480 --> 1:00:23.880
<v Speaker 1>that happening right after nursing school. And then there's not

1:00:23.960 --> 1:00:27.880
<v Speaker 1>enough programs at hospitals and other other employers that train

1:00:28.120 --> 1:00:31.120
<v Speaker 1>nurses to become more specialized. So both of those are

1:00:31.560 --> 1:00:33.760
<v Speaker 1>the two huge ball in next that we have just

1:00:33.760 --> 1:00:36.400
<v Speaker 1>got about thirty seconds. We've talked with you about this before.

1:00:36.520 --> 1:00:39.040
<v Speaker 1>Any progress that we're making on this are you seeing

1:00:39.080 --> 1:00:43.560
<v Speaker 1>it not honestly, not yet not it's not showing up

1:00:43.600 --> 1:00:45.080
<v Speaker 1>in the data yet. But I know, I know that

1:00:45.160 --> 1:00:48.800
<v Speaker 1>many nursing leaders and HR leaders and nursing education leaders

1:00:48.840 --> 1:00:50.800
<v Speaker 1>are actively working on it. They have to be stressed

1:00:50.800 --> 1:00:52.800
<v Speaker 1>out because if you think about an aging population, we're

1:00:52.840 --> 1:00:55.920
<v Speaker 1>all going to just need more of certainly healthcare services overall,

1:00:55.960 --> 1:00:59.200
<v Speaker 1>but definitely nursing in particular. Um M, I'm good to

1:00:59.280 --> 1:01:01.480
<v Speaker 1>check in with you again. Doctor Monabu's age. She's co

1:01:01.520 --> 1:01:04.520
<v Speaker 1>founder and chief executive officer at Incredible Health. Joining us

1:01:04.560 --> 1:01:08.480
<v Speaker 1>via zoom from Austin, Texas. Yeah, I mean, I think

1:01:08.480 --> 1:01:12.120
<v Speaker 1>about it right. We just know that an aging population

1:01:12.240 --> 1:01:14.280
<v Speaker 1>is just going to need a lot of healthcare going fore,

1:01:14.280 --> 1:01:16.840
<v Speaker 1>and you do wonder whether the doctors will be there,

1:01:16.880 --> 1:01:19.480
<v Speaker 1>the nurses will be there, absolutely, But then hearing about

1:01:19.520 --> 1:01:24.400
<v Speaker 1>the wage gains signing bonuses, will that be enough to

1:01:24.520 --> 1:01:26.680
<v Speaker 1>continue to get workers in that field as long as

1:01:26.720 --> 1:01:28.840
<v Speaker 1>the pool of workers are right there? All right, you're

1:01:28.840 --> 1:01:31.480
<v Speaker 1>listening and watching Bloomberg Business Week. This is Bloomberg Radio.

1:01:36.120 --> 1:01:39.720
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

1:01:39.760 --> 1:01:43.800
<v Speaker 1>live weekday afternoons from three to six Eastern on Bloomberg Radio,

1:01:43.960 --> 1:01:47.240
<v Speaker 1>the Bloomberg Business app, and YouTube. You can also listen

1:01:47.360 --> 1:01:50.520
<v Speaker 1>live on Amazon Alexa from our flagship New York station

1:01:50.800 --> 1:01:56.320
<v Speaker 1>Just Say Alexa Play Bloomberg eleven thirty. Welcome to the

1:01:56.320 --> 1:01:59.640
<v Speaker 1>weekend edition of Bloomberg Business Week. I'm just written in

1:01:59.760 --> 1:02:02.360
<v Speaker 1>for Harold Masser. Plenty ahead in our second hour of

1:02:02.360 --> 1:02:05.680
<v Speaker 1>the weekend edition of Bloomberg Business Week, including Ali Baba's

1:02:05.680 --> 1:02:09.840
<v Speaker 1>announcement to split into six distinct units, plus Pinky Cole,

1:02:10.000 --> 1:02:13.320
<v Speaker 1>founder and owner of Slutty Vegan Restaurants, on growth and

1:02:13.520 --> 1:02:16.800
<v Speaker 1>makin Vegan food accessible to all. First up, this week's

1:02:16.800 --> 1:02:20.200
<v Speaker 1>cover story, Dungeons and Dragons has never been more popular,

1:02:20.480 --> 1:02:23.360
<v Speaker 1>thanks in part to Stranger Things D and D themed

1:02:23.400 --> 1:02:28.240
<v Speaker 1>podcast and influencers on YouTube and TikTok. But after fifty

1:02:28.320 --> 1:02:32.960
<v Speaker 1>years of business missteps, the giant toymaker Hasbro, which owns

1:02:33.080 --> 1:02:36.360
<v Speaker 1>the game through its Wizards of the Coast division, is

1:02:36.400 --> 1:02:39.720
<v Speaker 1>looking to finally turn the fantasy franchise into its next

1:02:39.800 --> 1:02:43.120
<v Speaker 1>billion dollar brand. For more, Bloomberg's Paul Sweeney and Mike

1:02:43.160 --> 1:02:46.800
<v Speaker 1>Reagan spoke with Bloomberg News Entertainment editor Felix Gillette and

1:02:46.880 --> 1:02:49.400
<v Speaker 1>the editor of the magazine Joel Weber. I have to

1:02:49.440 --> 1:02:52.600
<v Speaker 1>admit it, Michael Reagan. I am not. I never was,

1:02:52.800 --> 1:02:55.480
<v Speaker 1>have not been, nor am I expected to be a

1:02:55.520 --> 1:02:58.000
<v Speaker 1>player a fan of the Dungeons and Dragons thing, but

1:02:58.040 --> 1:03:00.600
<v Speaker 1>I know it is a huge thing. You're not a

1:03:00.680 --> 1:03:03.600
<v Speaker 1>dungeon master, Paul. I'm not a dungeon master. But it

1:03:03.680 --> 1:03:05.440
<v Speaker 1>is important, and I'm gonna tell you how important is it

1:03:05.400 --> 1:03:08.320
<v Speaker 1>it gets the domestic cover business Bloomberg business Week magazine.

1:03:08.920 --> 1:03:11.440
<v Speaker 1>That's some pretty good stuff. Dungeons and Dragons epic quest

1:03:11.480 --> 1:03:13.320
<v Speaker 1>to Finally make money is the title of the story.

1:03:13.400 --> 1:03:15.640
<v Speaker 1>Joel Webert joins us here. He's the editor of Bloomberg

1:03:15.680 --> 1:03:17.760
<v Speaker 1>business Week. He joins us here in a Bloomberg Interactive

1:03:17.760 --> 1:03:21.960
<v Speaker 1>Broker studio along with Philix Gillette, Media Entertainment and Telecom

1:03:22.120 --> 1:03:25.120
<v Speaker 1>editor for Bloomberg BusinessWeek. It's also the author of a book,

1:03:25.120 --> 1:03:29.720
<v Speaker 1>It's Not TV to Spectacular Rise Revolution in Future of HBO.

1:03:30.080 --> 1:03:31.720
<v Speaker 1>That's right down my alley. He's also here in a

1:03:31.720 --> 1:03:36.000
<v Speaker 1>Bloomberg Interactive Broker studio. Joel, Dungeons and Dragons kind of

1:03:36.000 --> 1:03:40.959
<v Speaker 1>guy boy. You put me on the spot. I'm gonna

1:03:41.000 --> 1:03:44.640
<v Speaker 1>say I've never rolled the dice. Oh okay, but I

1:03:44.680 --> 1:03:46.800
<v Speaker 1>am looking for a Dungeon Master, which I promised to

1:03:46.800 --> 1:03:48.439
<v Speaker 1>myself I wouldn't say, and then I said it. And

1:03:48.760 --> 1:03:51.439
<v Speaker 1>I am looking for games. I know that there are

1:03:51.720 --> 1:03:55.520
<v Speaker 1>some hardcore D and D people at Bloomberg and in

1:03:55.560 --> 1:03:58.600
<v Speaker 1>the newsroom. I consulted with them at length about this story.

1:03:59.400 --> 1:04:03.160
<v Speaker 1>And and Felix happens to maybe be able to bridge

1:04:03.320 --> 1:04:06.360
<v Speaker 1>the normal world and the D and D world and

1:04:06.520 --> 1:04:10.080
<v Speaker 1>tell us why this game, which has been around for

1:04:10.120 --> 1:04:16.520
<v Speaker 1>fifty years, is beloved by legions of fans, has become

1:04:16.720 --> 1:04:20.680
<v Speaker 1>popular yet again because of you know, cameos in places

1:04:20.720 --> 1:04:24.960
<v Speaker 1>like Netflix, is about to be in a movie that drops,

1:04:25.160 --> 1:04:29.600
<v Speaker 1>you know, Hollywood blockbuster, and yet the franchise is the

1:04:29.640 --> 1:04:34.320
<v Speaker 1>word used in the story, undermonetized. Yes, why what happened?

1:04:34.360 --> 1:04:37.600
<v Speaker 1>Why is Dungeons and Dragons not Lord of the Rings?

1:04:38.000 --> 1:04:42.160
<v Speaker 1>It's cursed now, I mean in some ways it is.

1:04:42.200 --> 1:04:44.240
<v Speaker 1>You look back at the history. It's been going for

1:04:44.280 --> 1:04:47.960
<v Speaker 1>fifty years now, incredibly popular, very active fan base, and

1:04:48.040 --> 1:04:52.160
<v Speaker 1>yet always hard to make money from Dungeons and Dragons.

1:04:52.640 --> 1:04:55.840
<v Speaker 1>And Hasbro, which is coming off a rough holiday season,

1:04:56.320 --> 1:04:59.440
<v Speaker 1>toy sales are down. They've pointed to Dungeons and Dragons

1:04:59.680 --> 1:05:04.080
<v Speaker 1>as potentially having a very big year. So this movie,

1:05:04.160 --> 1:05:08.240
<v Speaker 1>this Hollywood movie that drops tomorrow with Paramount, is the

1:05:08.280 --> 1:05:10.439
<v Speaker 1>start of a big D and D blitz. Wait they're

1:05:10.440 --> 1:05:16.400
<v Speaker 1>doing a movie. Yes, yes, Chris Pine, Michelle Rodriguez, one

1:05:16.480 --> 1:05:20.960
<v Speaker 1>hundred and fifty million dollar budget and yeah, it's coming down.

1:05:21.000 --> 1:05:23.320
<v Speaker 1>People are pretty excited about. They really need it to

1:05:23.360 --> 1:05:27.560
<v Speaker 1>be franchise material. Yeah, so first of many here. Yes,

1:05:27.680 --> 1:05:30.720
<v Speaker 1>they tried this back in two thousand, they had a

1:05:30.800 --> 1:05:34.600
<v Speaker 1>Dungeons and Dragons movie. That was what happened then, just terrible,

1:05:34.760 --> 1:05:38.120
<v Speaker 1>like one of the worst sci fi fantasy movies ever made.

1:05:38.920 --> 1:05:42.480
<v Speaker 1>It generated less than thirty five million dollars in the

1:05:42.480 --> 1:05:46.760
<v Speaker 1>global box office, yet still spawned two follow up D

1:05:46.840 --> 1:05:49.960
<v Speaker 1>and D movies, both of which went direct to cable

1:05:50.040 --> 1:05:53.320
<v Speaker 1>TV on sci fi. But it was kind of a

1:05:53.320 --> 1:05:58.080
<v Speaker 1>disaster for Hasbro. They had just acquired Wizards of the Coast,

1:05:58.120 --> 1:06:01.400
<v Speaker 1>which also owns Magic the Gathering. Magic the Gathering has

1:06:01.440 --> 1:06:04.080
<v Speaker 1>turned into this incredibly good business. One of my favorite

1:06:04.080 --> 1:06:06.000
<v Speaker 1>takeaways here is maybe we should be doing a Magic

1:06:06.080 --> 1:06:09.960
<v Speaker 1>the Gathering cover story. That's so easy because it's a

1:06:10.000 --> 1:06:13.240
<v Speaker 1>collectible card game Dungeons and Dragons. The problem with Dungeons

1:06:13.280 --> 1:06:17.200
<v Speaker 1>Dragons is it's a game played in people's imaginations with dice.

1:06:17.720 --> 1:06:20.280
<v Speaker 1>Those are like the two cool thing and rules kind

1:06:20.320 --> 1:06:21.840
<v Speaker 1>of hard to make money there, Yes, I love that,

1:06:21.960 --> 1:06:24.640
<v Speaker 1>straight to the Sci Fi Network. That's the Homer Shark Nado.

1:06:25.440 --> 1:06:28.200
<v Speaker 1>I'm not mistaken and you know cool favorite right there.

1:06:29.440 --> 1:06:32.440
<v Speaker 1>I put those D D movies the shame. Let's not

1:06:32.440 --> 1:06:36.439
<v Speaker 1>put those in the same category. But Felix, I wonder

1:06:36.480 --> 1:06:39.280
<v Speaker 1>if there's a sort of a bigger picture issue here

1:06:39.440 --> 1:06:41.320
<v Speaker 1>in that. You know, I'm a I'm a father, Joel's

1:06:41.320 --> 1:06:42.840
<v Speaker 1>a father. I don't know if you have kids, but

1:06:43.840 --> 1:06:47.000
<v Speaker 1>Paul's a father. Kids just don't play with toys anymore.

1:06:47.000 --> 1:06:49.200
<v Speaker 1>It's everything's on the phone, or if it's not on

1:06:49.240 --> 1:06:52.040
<v Speaker 1>the phone, it's a computer. D and D just not

1:06:52.280 --> 1:06:54.480
<v Speaker 1>make that leap, you know, was Hasbroo kind of a

1:06:54.480 --> 1:06:56.760
<v Speaker 1>sleep at the wheel there and didn't sort of push

1:06:56.760 --> 1:06:58.760
<v Speaker 1>it into the digital world. I mean, is it a

1:06:58.800 --> 1:07:01.760
<v Speaker 1>game that that can may I tried and they started

1:07:01.840 --> 1:07:04.520
<v Speaker 1>two thousand and seven. They had this big presentation that

1:07:04.560 --> 1:07:06.480
<v Speaker 1>they were going to make this D and D digital

1:07:06.640 --> 1:07:11.800
<v Speaker 1>gaming table. It never came out. It was a big flop,

1:07:12.200 --> 1:07:15.200
<v Speaker 1>And now they're trying again. But I think it's an

1:07:15.200 --> 1:07:17.480
<v Speaker 1>interesting challenge because I think part of D and D's

1:07:17.520 --> 1:07:20.320
<v Speaker 1>appeal is that it is an analog game. It's something

1:07:20.360 --> 1:07:22.640
<v Speaker 1>that you can play around a table with a bunch

1:07:22.640 --> 1:07:26.000
<v Speaker 1>of friends. I think parents have now embraced it because

1:07:26.000 --> 1:07:28.120
<v Speaker 1>they want to get their kids off the screens and

1:07:28.160 --> 1:07:31.280
<v Speaker 1>they're like, hey, this is amazing, actually something you'll do

1:07:31.360 --> 1:07:35.080
<v Speaker 1>that's not a video game. And yet again hard to

1:07:35.120 --> 1:07:38.959
<v Speaker 1>make money selling people dice and rule set. So yeah,

1:07:39.000 --> 1:07:42.360
<v Speaker 1>Hasbro wants to make it more digital. This next edition,

1:07:42.440 --> 1:07:44.560
<v Speaker 1>which is called One D and D is going to

1:07:44.640 --> 1:07:48.280
<v Speaker 1>premiere next year. It's got all these new digital tricks

1:07:48.320 --> 1:07:50.200
<v Speaker 1>that are going to be attached to the game. That

1:07:50.280 --> 1:07:53.439
<v Speaker 1>Hasbro's promising and they think it'll be great because they think, oh,

1:07:53.520 --> 1:07:56.760
<v Speaker 1>once we get players in a virtual tabletop environment, will

1:07:56.760 --> 1:07:59.160
<v Speaker 1>start you know, it's the same model as all these

1:07:59.200 --> 1:08:03.480
<v Speaker 1>other video games, all these micro trans transactions. So you

1:08:03.520 --> 1:08:06.320
<v Speaker 1>start with the big Blockbuster movie and you start rolling

1:08:06.360 --> 1:08:09.560
<v Speaker 1>things out. It sounds great, sounds like it could work.

1:08:10.280 --> 1:08:13.880
<v Speaker 1>But they had a big folly. Yes, they headed into this.

1:08:14.080 --> 1:08:17.400
<v Speaker 1>What happened earlier in the year that enraged and I'm

1:08:17.439 --> 1:08:21.120
<v Speaker 1>talking enraged the D and D. Yeah, that's an easily

1:08:21.160 --> 1:08:25.640
<v Speaker 1>triggered group. I would imagine, Yeah it is. And you

1:08:25.680 --> 1:08:28.280
<v Speaker 1>know it's the exact opposite playbook. I mean usually when

1:08:28.320 --> 1:08:30.559
<v Speaker 1>you get one of these big blockbuster movies coming down

1:08:30.560 --> 1:08:33.000
<v Speaker 1>based on an adaptation, you want to get the geeks

1:08:33.040 --> 1:08:35.280
<v Speaker 1>like really fired up in a good way. And they

1:08:35.280 --> 1:08:37.479
<v Speaker 1>got them very fired up in the bad. Let's let's

1:08:37.479 --> 1:08:42.080
<v Speaker 1>do the exact. The long story short is, they changed

1:08:42.120 --> 1:08:46.240
<v Speaker 1>the licensing rules around how you could incorporate D and

1:08:46.320 --> 1:08:52.240
<v Speaker 1>D playing conventions and ideas into other RPG's, other role

1:08:52.280 --> 1:08:56.400
<v Speaker 1>playing games, and other supplementary materials for the D and

1:08:56.560 --> 1:08:59.280
<v Speaker 1>D community. For the past twenty three years, it's been

1:08:59.360 --> 1:09:03.080
<v Speaker 1>this open source model, and Hasbro decided, you know what,

1:09:03.200 --> 1:09:05.920
<v Speaker 1>like maybe we should gain more control over this. If

1:09:05.920 --> 1:09:08.560
<v Speaker 1>we're going to start building out this big Hollywood franchise

1:09:08.600 --> 1:09:11.479
<v Speaker 1>and making streaming programs, video games and all this stuff, like,

1:09:11.520 --> 1:09:15.519
<v Speaker 1>we need more control over it. But they handled it

1:09:15.560 --> 1:09:20.360
<v Speaker 1>in a very you know, not a very smooth manner,

1:09:20.560 --> 1:09:24.080
<v Speaker 1>and uh, you know, pissed everybody off in the role

1:09:24.080 --> 1:09:29.560
<v Speaker 1>playing role playing community and uh, you know, angered everybody.

1:09:29.600 --> 1:09:31.960
<v Speaker 1>They basically had to apologize, they had to retreat this.

1:09:32.160 --> 1:09:34.280
<v Speaker 1>Oh you know what, we're not going to change those rules.

1:09:35.080 --> 1:09:38.320
<v Speaker 1>But hey, here's our blockbuster movie too. Yeah, why don't

1:09:38.320 --> 1:09:40.960
<v Speaker 1>you come out and see the movie? Uh, you know,

1:09:41.360 --> 1:09:44.080
<v Speaker 1>so it's and they it's a big question mark going

1:09:44.120 --> 1:09:47.760
<v Speaker 1>forward as Dungeons and Dragons gets more digital and there's

1:09:47.840 --> 1:09:51.880
<v Speaker 1>more digital properties around it. Everyone, I think was hoping

1:09:52.000 --> 1:09:57.400
<v Speaker 1>that Hasbro would maintain this less a fair environments and

1:09:58.080 --> 1:10:00.400
<v Speaker 1>if they are not doing that, then a lot of

1:10:00.400 --> 1:10:02.160
<v Speaker 1>people are going to be cut out. And well it's

1:10:02.160 --> 1:10:04.160
<v Speaker 1>an interesting I mean, these guys that has we are

1:10:04.200 --> 1:10:07.840
<v Speaker 1>just following a playbook that you know, Lego did very

1:10:07.840 --> 1:10:10.800
<v Speaker 1>well a movie, and nobody's done it better than Bob

1:10:10.840 --> 1:10:13.320
<v Speaker 1>Iger when he with all the Marvel characters and you

1:10:13.360 --> 1:10:15.760
<v Speaker 1>know Warner Brothers with a DC comics. I mean, those

1:10:15.760 --> 1:10:19.439
<v Speaker 1>in Holly would call that intellectual property IP, which is

1:10:19.439 --> 1:10:22.080
<v Speaker 1>the term creators hate. But it's true. If you've got

1:10:22.160 --> 1:10:25.439
<v Speaker 1>intellectual property, there are so many ways to monetize it.

1:10:25.600 --> 1:10:27.400
<v Speaker 1>And I guess what that's what these guys are hoping

1:10:27.400 --> 1:10:30.200
<v Speaker 1>to do with this Dungeons and Dragons. They are the

1:10:30.560 --> 1:10:32.960
<v Speaker 1>challenge again with Dungeons and Dragons is at the start

1:10:32.960 --> 1:10:35.439
<v Speaker 1>of every D and D campaign. Every time people get

1:10:35.439 --> 1:10:38.360
<v Speaker 1>together and play. You play with your own character. You

1:10:38.439 --> 1:10:40.080
<v Speaker 1>make a character and then you play with it, and

1:10:40.120 --> 1:10:42.599
<v Speaker 1>then you have like, you know, a unique setting for

1:10:42.680 --> 1:10:46.559
<v Speaker 1>each one of those groups. And you know, all those

1:10:46.600 --> 1:10:51.799
<v Speaker 1>great IP adaptations are based on universally loved characters and settings.

1:10:52.360 --> 1:10:56.000
<v Speaker 1>And without that, it's like what do you have? You

1:10:56.040 --> 1:10:58.400
<v Speaker 1>have dice and you have kind of a vibe. You know,

1:10:58.520 --> 1:11:01.479
<v Speaker 1>that's like what we when talked enough to Pawtucket, Rhode Island,

1:11:01.560 --> 1:11:04.400
<v Speaker 1>talk to Chris Cox's the CEO of Hasbro and he

1:11:04.520 --> 1:11:09.160
<v Speaker 1>himself is is a dungeon master. Dungeon loves Dungeon. He's

1:11:09.160 --> 1:11:11.160
<v Speaker 1>been playing since he was a kid. He's so into

1:11:11.240 --> 1:11:12.920
<v Speaker 1>it and he pass a test. Is there like a

1:11:12.960 --> 1:11:16.439
<v Speaker 1>certification process like a serious and there are books? Yes,

1:11:16.720 --> 1:11:19.519
<v Speaker 1>but it is kind of the ven diagram of like

1:11:19.640 --> 1:11:22.360
<v Speaker 1>corporate CEO and dungeon master, like you kind of have

1:11:22.439 --> 1:11:27.120
<v Speaker 1>to be a very like managerial person. Well, I'm looking

1:11:27.120 --> 1:11:29.439
<v Speaker 1>at your story here and the photograph they were south

1:11:29.479 --> 1:11:32.080
<v Speaker 1>by Southwest? Is that where like the cool kids are

1:11:32.200 --> 1:11:36.680
<v Speaker 1>I mean yes, Paul Nerds run the world totally. So

1:11:36.720 --> 1:11:39.840
<v Speaker 1>they had they had the premier there and weet any feedback, Paul,

1:11:39.880 --> 1:11:42.120
<v Speaker 1>you're suggesting that D and D players aren't the cool

1:11:42.400 --> 1:11:44.920
<v Speaker 1>I'm not sure. Maybe I'm making a pause resumption there.

1:11:45.479 --> 1:11:48.800
<v Speaker 1>The initial reviews of the movie were good. Of coming

1:11:48.840 --> 1:11:50.720
<v Speaker 1>out of the south By Southwest, people liked it a

1:11:50.720 --> 1:11:54.599
<v Speaker 1>lot um. I went and saw a preview. I did

1:11:54.640 --> 1:11:58.240
<v Speaker 1>not love it that much. Um as a more casual player,

1:11:58.680 --> 1:12:02.360
<v Speaker 1>and I think, uh, you know, it's got Chris Pine

1:12:02.479 --> 1:12:06.240
<v Speaker 1>is amazing. It's fun seeing those classic D and D monsters,

1:12:06.760 --> 1:12:11.080
<v Speaker 1>the intellectual devour, which is like a brain on legs

1:12:11.120 --> 1:12:14.000
<v Speaker 1>that goes around, steals your brain. That stuff is really

1:12:14.040 --> 1:12:17.400
<v Speaker 1>fun to see on the big screen. Again, I thought

1:12:17.439 --> 1:12:21.040
<v Speaker 1>it kind of suffered from the characters, the script. I

1:12:21.040 --> 1:12:24.280
<v Speaker 1>didn't think it was great. But you know, but fans,

1:12:24.560 --> 1:12:27.639
<v Speaker 1>fans are who this is fully exactly not the target

1:12:27.640 --> 1:12:31.760
<v Speaker 1>demographic base. I think it's pretty big. It's how big

1:12:32.000 --> 1:12:34.640
<v Speaker 1>how big Felix? You know? I asked them that. I

1:12:34.680 --> 1:12:37.320
<v Speaker 1>was like, how many people play? And they're like, well,

1:12:37.320 --> 1:12:41.360
<v Speaker 1>it's a bunch of rules and people with dice entirely

1:12:41.439 --> 1:12:45.920
<v Speaker 1>certain millions, they say, fifty million people have interacted with

1:12:45.960 --> 1:12:48.680
<v Speaker 1>the brand, but you know, at what level That's a

1:12:48.680 --> 1:12:51.519
<v Speaker 1>little hard to say. But it's not a huge business.

1:12:51.560 --> 1:12:54.160
<v Speaker 1>I mean it's a one hundred and fifty million dollars

1:12:54.640 --> 1:12:58.080
<v Speaker 1>a year business for Hasbro somewhere in that ballpark to

1:12:58.120 --> 1:13:00.439
<v Speaker 1>give you, I mean magic. The Gathering does over a

1:13:00.479 --> 1:13:03.639
<v Speaker 1>billion dollars of animal sales at this point. So, um,

1:13:04.280 --> 1:13:07.439
<v Speaker 1>you know, there's there's room for growth for sure. One

1:13:07.479 --> 1:13:09.559
<v Speaker 1>thing that surprised me reading the stories. You know, I'm

1:13:09.800 --> 1:13:11.400
<v Speaker 1>gonna date myself a little bit here, but I grew

1:13:11.479 --> 1:13:13.360
<v Speaker 1>up in the seventies, I guess, in the golden era

1:13:13.400 --> 1:13:15.519
<v Speaker 1>of D and D and you know, everyone in the

1:13:15.520 --> 1:13:18.280
<v Speaker 1>elementary school was playing it. But it kind of felt

1:13:18.280 --> 1:13:20.160
<v Speaker 1>like to me like that game had been there forever.

1:13:20.200 --> 1:13:22.400
<v Speaker 1>I'm surprised to read it was it was invented in

1:13:22.479 --> 1:13:27.400
<v Speaker 1>nineteen seventy four, so it's only fifty years old. Pyramidwestern guys,

1:13:27.520 --> 1:13:29.599
<v Speaker 1>Gary Geigax, I don't know what I'm saying his name wrong.

1:13:29.640 --> 1:13:32.400
<v Speaker 1>And David Arnison, any idea whatever happened to them or

1:13:32.400 --> 1:13:35.040
<v Speaker 1>they still getting royalties on this thing, or you know,

1:13:35.479 --> 1:13:38.960
<v Speaker 1>you think they'd have like islands somewhere and like the Caribbean,

1:13:39.040 --> 1:13:41.680
<v Speaker 1>but they don't. They you know, they had immediately a

1:13:41.680 --> 1:13:44.360
<v Speaker 1>big falling out the two founders. They were battling each

1:13:44.400 --> 1:13:50.360
<v Speaker 1>other in court forever. The business the Gary Geygax started TSRU,

1:13:50.680 --> 1:13:53.960
<v Speaker 1>you know, just got crushed under debt and all these

1:13:54.000 --> 1:13:56.439
<v Speaker 1>expansions that didn't pay out. They ended up selling it

1:13:56.880 --> 1:13:59.840
<v Speaker 1>in nineteen ninety seven for twenty five million dollars to

1:14:00.000 --> 1:14:04.840
<v Speaker 1>Wizards of the Coast. So yeah, it's it's been a

1:14:05.000 --> 1:14:07.760
<v Speaker 1>struggle for everybody who has ever tried to make money

1:14:07.800 --> 1:14:10.080
<v Speaker 1>out of this. And here's Hasbro right, and and you

1:14:10.080 --> 1:14:12.360
<v Speaker 1>know Hasbro and toy companies in the middle of all this,

1:14:12.439 --> 1:14:15.479
<v Speaker 1>and you're right, like maybe the toy business isn't what

1:14:16.080 --> 1:14:19.519
<v Speaker 1>it once was, but they see Hollywood and they see

1:14:19.640 --> 1:14:22.800
<v Speaker 1>that ip potential and like, if you can roll this

1:14:23.040 --> 1:14:26.880
<v Speaker 1>into a franchise that's sustainable, like you you could be

1:14:26.960 --> 1:14:29.120
<v Speaker 1>able to organically do it. And and then you know

1:14:29.280 --> 1:14:32.000
<v Speaker 1>thing Worth mentioned that Felix and Tom Buckley write about

1:14:32.000 --> 1:14:33.400
<v Speaker 1>in the story a little bit is you know that

1:14:33.720 --> 1:14:36.640
<v Speaker 1>last time they tried to drop this movie in in

1:14:36.680 --> 1:14:39.960
<v Speaker 1>the early two thousands, right, it was right when Lord

1:14:40.000 --> 1:14:43.400
<v Speaker 1>of the Rings in Harry Potter. And it shows you

1:14:43.680 --> 1:14:46.160
<v Speaker 1>if you do this right, how big of a business

1:14:46.200 --> 1:14:48.640
<v Speaker 1>it can become. What I'm thinking, with Thrones being so

1:14:48.760 --> 1:14:51.800
<v Speaker 1>popular toa that's got to add a little Yea and dragons, right,

1:14:51.880 --> 1:14:53.920
<v Speaker 1>And you know, they have in the last couple of years,

1:14:53.920 --> 1:14:57.559
<v Speaker 1>like you know, especially when the pandemic hit. The fifth

1:14:57.720 --> 1:14:59.519
<v Speaker 1>edition of D and D, which is the current one,

1:14:59.600 --> 1:15:01.600
<v Speaker 1>is the most popular in the game's history. And I

1:15:01.600 --> 1:15:03.840
<v Speaker 1>think one thing that they do have going for them

1:15:04.360 --> 1:15:07.320
<v Speaker 1>is there is this whole new world of D and

1:15:07.400 --> 1:15:11.759
<v Speaker 1>D influencers, and the game has translated very well into

1:15:11.800 --> 1:15:15.639
<v Speaker 1>the live streaming world. It plays very well on YouTube, twitch,

1:15:15.960 --> 1:15:21.240
<v Speaker 1>TikTok podcasts because people it's performative. Naturally, you get a

1:15:21.240 --> 1:15:23.920
<v Speaker 1>bunch of people that are charismatic playing a little D

1:15:24.040 --> 1:15:27.160
<v Speaker 1>and D together and they're funny, and it plays out

1:15:27.200 --> 1:15:29.800
<v Speaker 1>live and it's great. The spontan ad works really well

1:15:29.800 --> 1:15:33.760
<v Speaker 1>with those mediums. I think that actually works better in

1:15:33.800 --> 1:15:38.639
<v Speaker 1>the live streaming world than it does in the scripted world.

1:15:38.840 --> 1:15:41.320
<v Speaker 1>And the other thing here, though, is you actually, Mike

1:15:41.400 --> 1:15:44.040
<v Speaker 1>Reagan might be the target audience for this, right, like

1:15:44.880 --> 1:15:48.080
<v Speaker 1>you know your kids, kids you brought up your kids,

1:15:49.040 --> 1:15:53.040
<v Speaker 1>you know, for for brands like Hasbro, kids are no

1:15:53.080 --> 1:15:55.760
<v Speaker 1>longer the demo that they're really going for it. And

1:15:55.800 --> 1:15:58.640
<v Speaker 1>Business WEEKI has written about this before, like that adults

1:15:58.800 --> 1:16:01.479
<v Speaker 1>are actually the ones who still buy toys and still

1:16:01.479 --> 1:16:05.280
<v Speaker 1>buy games. Yeah, so adults have become a huge driver business.

1:16:05.720 --> 1:16:07.560
<v Speaker 1>So you know, Mike Reagan, what's it gonna take for

1:16:07.600 --> 1:16:10.559
<v Speaker 1>you to get into Dungeons and Dragons this weekend after

1:16:10.560 --> 1:16:15.320
<v Speaker 1>you watch the movie? Someone? Uh? Will there be women there? No,

1:16:16.040 --> 1:16:18.800
<v Speaker 1>just your buddies from the Seven Guys from Yeah, now,

1:16:18.840 --> 1:16:20.720
<v Speaker 1>I got a lot of guys buddies that still play it.

1:16:20.760 --> 1:16:24.679
<v Speaker 1>I Uh. So this is gonna the premiere tomorrow, Yes, okay,

1:16:24.680 --> 1:16:28.639
<v Speaker 1>so we'll pay attention. Yeah, well times, well, yeah, perfectly excellent.

1:16:28.760 --> 1:16:30.160
<v Speaker 1>So I'm just looking at the stock here. I mean,

1:16:30.160 --> 1:16:32.760
<v Speaker 1>it's a seven point two billion dollars stock has Bro.

1:16:33.280 --> 1:16:36.040
<v Speaker 1>It's down thirty five percent and trailing twelve months. Not great.

1:16:36.080 --> 1:16:40.120
<v Speaker 1>Mattel down twenty three percent to trailing. Roll the dice

1:16:40.160 --> 1:16:41.840
<v Speaker 1>on this, all right, I'm just looking at the stock.

1:16:41.880 --> 1:16:44.080
<v Speaker 1>You know, you have an old stock jockey, but it'll

1:16:44.120 --> 1:16:45.559
<v Speaker 1>be interesting to see. So it's important for the company.

1:16:45.560 --> 1:16:48.479
<v Speaker 1>It's important for the stock. I'm guessing U, Felix, great stuff.

1:16:48.520 --> 1:16:51.200
<v Speaker 1>Really appreciate taking the time to come in here. Felix Gillette,

1:16:51.360 --> 1:16:54.559
<v Speaker 1>Media Entertainment and Telecom editor for Bloomberg BusinessWeek, is also

1:16:54.640 --> 1:16:58.160
<v Speaker 1>the author It's Not TV, The Spectacular, Rise, Revolution and

1:16:58.280 --> 1:17:00.679
<v Speaker 1>Future of HBO. He joins us here in a Bloomberg

1:17:00.720 --> 1:17:03.400
<v Speaker 1>Interactive Broker Studio and Joelobergh, of course, editor of Bloomberg

1:17:03.400 --> 1:17:06.360
<v Speaker 1>Business Week Bloomberg he joins us also on the Bloomberg

1:17:06.400 --> 1:17:10.320
<v Speaker 1>Interactive Broker Studio, and of course Phillis story Guess What

1:17:10.680 --> 1:17:14.120
<v Speaker 1>Isn't Domestic cover of the issue of BusinessWeek magazine, available

1:17:14.200 --> 1:17:18.880
<v Speaker 1>now on newsstands, on the Bloomberg and at Bloomberg dot Com.

1:17:19.000 --> 1:17:23.000
<v Speaker 1>Slash BusinessWeek Dungeons and Dragons the movie Who Would Have

1:17:23.040 --> 1:17:25.040
<v Speaker 1>Guessed It? Matt Miller plays that I know it. I'm

1:17:25.080 --> 1:17:29.040
<v Speaker 1>sure he does this this Bloomberg. You're listening to the

1:17:29.080 --> 1:17:33.320
<v Speaker 1>Bloomberg Business Week Podcast. Catch us live weekday afternoons from

1:17:33.360 --> 1:17:36.439
<v Speaker 1>three to six Eastern Listen on Bloomberg dot Com, the

1:17:36.520 --> 1:17:40.000
<v Speaker 1>iHeartRadio app, and the Bloomberg Business App, or watch us

1:17:40.080 --> 1:18:00.320
<v Speaker 1>live on YouTube. Hello, Hello, We're gonna talk at about

1:18:00.320 --> 1:18:03.160
<v Speaker 1>Teddy Bears. Listen back for a moment. I'm it all

1:18:03.160 --> 1:18:05.640
<v Speaker 1>our focus on banking, and rightfully so, but let's get

1:18:05.640 --> 1:18:08.160
<v Speaker 1>a feel of how this change and sentiment over the

1:18:08.160 --> 1:18:11.120
<v Speaker 1>past couple of weeks or at least this new narrative,

1:18:11.160 --> 1:18:14.760
<v Speaker 1>if you will, might be impacting consumers and retail with

1:18:14.840 --> 1:18:16.760
<v Speaker 1>us right now is Sharon Price John. She's president and

1:18:16.800 --> 1:18:18.920
<v Speaker 1>CEO of the publicly held small cap Build a Bear

1:18:19.040 --> 1:18:22.479
<v Speaker 1>Workshop back with us via zoom in New York City. Sharon,

1:18:22.680 --> 1:18:25.840
<v Speaker 1>nice to have you here with justin myself. Last and

1:18:25.880 --> 1:18:27.559
<v Speaker 1>we talked, it was more than a year ago, December

1:18:27.600 --> 1:18:31.240
<v Speaker 1>twenty twenty one. What's changed for you in your business

1:18:31.680 --> 1:18:34.920
<v Speaker 1>and what's on your purview if you will, in the

1:18:34.960 --> 1:18:39.519
<v Speaker 1>last twelve to fifteen months. What's changed? Yeah, well, we've

1:18:39.520 --> 1:18:44.160
<v Speaker 1>continued to post record results. I mean, we just announced

1:18:44.160 --> 1:18:47.719
<v Speaker 1>our year in on March ninth, and we're happy to

1:18:47.760 --> 1:18:50.360
<v Speaker 1>be able to share double digit improvement in both the

1:18:50.760 --> 1:18:54.280
<v Speaker 1>top line and the pretext profit line, with our top

1:18:54.320 --> 1:18:57.479
<v Speaker 1>line up about fourteen percent and our bottom line up

1:18:57.479 --> 1:19:00.679
<v Speaker 1>about twenty two percent. And that it's we had seen

1:19:00.800 --> 1:19:05.080
<v Speaker 1>at that point continued momentum in the business at first

1:19:05.160 --> 1:19:09.840
<v Speaker 1>quarter a year to date and but so that's not

1:19:09.920 --> 1:19:14.439
<v Speaker 1>what's changed. That's what's remained the same, and that last year,

1:19:14.520 --> 1:19:17.639
<v Speaker 1>twenty twenty one was a record profitability year for us,

1:19:17.680 --> 1:19:21.080
<v Speaker 1>and we eclipse that in twenty twenty two with another

1:19:21.120 --> 1:19:24.599
<v Speaker 1>record profitability year. What's changed is that we've evolved so

1:19:24.680 --> 1:19:27.080
<v Speaker 1>much as a company and that we have a much

1:19:27.160 --> 1:19:32.360
<v Speaker 1>broader addressable market. We appealed to consumers for different reasons

1:19:32.400 --> 1:19:36.519
<v Speaker 1>for shopping, not just which would be a typical type

1:19:36.520 --> 1:19:38.840
<v Speaker 1>of event for us, which would be a birthday for

1:19:38.880 --> 1:19:42.520
<v Speaker 1>a child, but now from the adult consumer what's called adulting.

1:19:42.560 --> 1:19:46.479
<v Speaker 1>A big trend with gifting and adult to adult gifts.

1:19:47.400 --> 1:19:49.160
<v Speaker 1>A lot going on with build a Bear, a lot

1:19:49.200 --> 1:19:53.200
<v Speaker 1>of collectibles. We have a lot of fun licenses, like

1:19:53.560 --> 1:19:56.840
<v Speaker 1>most recently announced ted Lasso Bear, but things like a

1:19:56.920 --> 1:20:01.040
<v Speaker 1>Deadpool Bear or Matrix Bears Friends Bear. How well did

1:20:01.040 --> 1:20:04.280
<v Speaker 1>those kind of bears do really fun? Like? How well?

1:20:04.320 --> 1:20:08.000
<v Speaker 1>I mean is it? Are they profit drivers? Or give

1:20:08.000 --> 1:20:12.240
<v Speaker 1>me an idea? Well, I'm as a publicly traded company, clearly,

1:20:12.320 --> 1:20:14.360
<v Speaker 1>you know one of our objectives is that we choose

1:20:14.400 --> 1:20:17.760
<v Speaker 1>to do things that hopefully are profit drivers. But the

1:20:17.880 --> 1:20:21.800
<v Speaker 1>kid that the business now has, as I noted, when

1:20:21.800 --> 1:20:24.080
<v Speaker 1>I speak about it having a broader addressable market, I

1:20:24.160 --> 1:20:27.120
<v Speaker 1>don't mean that that's not meaningful for us. About forty

1:20:27.160 --> 1:20:29.599
<v Speaker 1>percent of our sales are now to teens and adults,

1:20:29.880 --> 1:20:33.559
<v Speaker 1>and yes, those licenses often have clearly they're going to

1:20:33.600 --> 1:20:37.160
<v Speaker 1>have a royalty associated with them, if that's the impetus

1:20:37.280 --> 1:20:42.000
<v Speaker 1>for the question, but they also generate generally a little

1:20:42.160 --> 1:20:44.720
<v Speaker 1>a little higher price point as well, because that consumer

1:20:45.240 --> 1:20:47.320
<v Speaker 1>has more latitude and the way they think about it.

1:20:47.600 --> 1:20:50.760
<v Speaker 1>At the same time, we balanced the portfolio with a

1:20:50.840 --> 1:20:55.400
<v Speaker 1>very accessible prices, with very accessible prices for kids, particularly

1:20:55.400 --> 1:20:57.680
<v Speaker 1>with our Birthday Treat Bear where you can come in

1:20:58.280 --> 1:21:00.920
<v Speaker 1>at the month of your birthday and pay your age

1:21:01.000 --> 1:21:03.040
<v Speaker 1>to get the Birthday Treat Bear. So if you're turning

1:21:03.080 --> 1:21:05.080
<v Speaker 1>two years old, you can get an entire bill of

1:21:05.200 --> 1:21:09.880
<v Speaker 1>Bear Special one one Mooney stopping experience for two bucks.

1:21:10.200 --> 1:21:13.760
<v Speaker 1>That's pretty cool. Your products have definitely evolved with the

1:21:13.800 --> 1:21:15.880
<v Speaker 1>tastes of children today, So when you think of Super

1:21:15.920 --> 1:21:18.680
<v Speaker 1>Mario Brothers or Paw Patrol, Harry Potter and I know

1:21:18.720 --> 1:21:21.599
<v Speaker 1>a lot of the accessories can definitely add up quick.

1:21:21.680 --> 1:21:24.200
<v Speaker 1>So with the straws earning out look ahead, what do

1:21:24.640 --> 1:21:27.720
<v Speaker 1>you think this really tells us about the direction of

1:21:27.760 --> 1:21:30.960
<v Speaker 1>the economy If consumers are still willing to spend on

1:21:31.040 --> 1:21:36.720
<v Speaker 1>discretionary items at specialty retailers like yours, Well, first of all,

1:21:36.760 --> 1:21:39.160
<v Speaker 1>we don't think of ourselves. Is just a specialty retailer.

1:21:39.240 --> 1:21:43.400
<v Speaker 1>We think of ourselves as an experiential brand, an opportunity

1:21:43.439 --> 1:21:47.320
<v Speaker 1>for families to come together to share memories. We're multigenerational,

1:21:47.439 --> 1:21:50.719
<v Speaker 1>like twenty five years old. And yes we do evolve

1:21:50.760 --> 1:21:54.920
<v Speaker 1>our licenses with the times, as you mentioned, but things

1:21:54.920 --> 1:21:58.280
<v Speaker 1>that are evergreen, like a Harry Potter that appeals to

1:21:58.360 --> 1:22:03.880
<v Speaker 1>a broad broad range consumers. To your question, though, our

1:22:03.920 --> 1:22:06.799
<v Speaker 1>accessories business is, you know, to be able to address

1:22:06.840 --> 1:22:08.760
<v Speaker 1>your bear and make it very much your own. That's

1:22:08.760 --> 1:22:11.960
<v Speaker 1>just a part of our creative process. That's how kids

1:22:11.960 --> 1:22:15.960
<v Speaker 1>and adults feel empowered by making it incredibly unique. And

1:22:16.000 --> 1:22:17.960
<v Speaker 1>you can even put the sound in the bear, so

1:22:18.120 --> 1:22:21.599
<v Speaker 1>it's a one of a kind in many cases. And

1:22:21.640 --> 1:22:25.000
<v Speaker 1>that's you know, and where when you think about that

1:22:25.240 --> 1:22:28.040
<v Speaker 1>as the experience and the takeaway and the importance that

1:22:28.120 --> 1:22:31.160
<v Speaker 1>Teddy Bears play in the lives of children, particularly its

1:22:31.160 --> 1:22:36.479
<v Speaker 1>comfort animals, a lot of psychological background on the need

1:22:36.600 --> 1:22:40.320
<v Speaker 1>for that type of special, kind of special relationship with

1:22:40.360 --> 1:22:43.479
<v Speaker 1>a stuffed animal. I don't know if you can consider

1:22:43.520 --> 1:22:46.920
<v Speaker 1>us completely discretionary. I gotta say for my daughter it

1:22:46.960 --> 1:22:50.479
<v Speaker 1>was a discretionary which was a little kid. Hey I

1:22:50.560 --> 1:22:52.600
<v Speaker 1>say that, I say that from a vantage point of

1:22:52.600 --> 1:22:55.559
<v Speaker 1>a mom of three, so you know, some of it

1:22:55.560 --> 1:22:57.519
<v Speaker 1>could be tongue in cheek, you know, as a CEO,

1:22:57.680 --> 1:23:00.160
<v Speaker 1>but there's some reality to that. I remember, go on

1:23:00.200 --> 1:23:02.599
<v Speaker 1>a trip we forgot we forgot our stuffy and man

1:23:02.640 --> 1:23:03.800
<v Speaker 1>we had to get a new one in front of

1:23:03.840 --> 1:23:06.280
<v Speaker 1>replacement one really quickly. Hey, UM, one thing I want

1:23:06.280 --> 1:23:08.280
<v Speaker 1>to ask you, Sharon is UM and I want to

1:23:08.280 --> 1:23:10.200
<v Speaker 1>step back just to some of the bigger, broader macro

1:23:10.320 --> 1:23:14.479
<v Speaker 1>that's going on. UM. As a CEO of a company,

1:23:14.560 --> 1:23:18.479
<v Speaker 1>you have to think about recession, consumer retail in general,

1:23:18.800 --> 1:23:22.479
<v Speaker 1>but the recent market volatility and concerns about our banking system. UM,

1:23:22.720 --> 1:23:26.200
<v Speaker 1>how has that impacted you at all? Yeah, of course

1:23:26.240 --> 1:23:30.080
<v Speaker 1>that's very concerning. I mean, we want to see a

1:23:30.160 --> 1:23:33.200
<v Speaker 1>strong economy, We want to see people in you know,

1:23:33.280 --> 1:23:38.120
<v Speaker 1>good financial situations. I can also say, though, on looking

1:23:38.160 --> 1:23:40.559
<v Speaker 1>back on the last few years, there's certainly been a

1:23:40.560 --> 1:23:43.200
<v Speaker 1>lot of volatility. UM. I think some of the most

1:23:43.360 --> 1:23:46.280
<v Speaker 1>multiple as economic times you know, in our modern history,

1:23:46.320 --> 1:23:49.000
<v Speaker 1>clearly inclusive of the COVID outbreak and even prior to

1:23:49.040 --> 1:23:53.479
<v Speaker 1>that in retail, UM, the retail apocalypse, so constant feels

1:23:53.479 --> 1:23:56.720
<v Speaker 1>like a lot of constant changes and uncertainty, and I

1:23:56.760 --> 1:23:59.560
<v Speaker 1>think that, um, you know, families and businesses have to

1:23:59.600 --> 1:24:02.240
<v Speaker 1>be here for that. You know, we're in a strong

1:24:02.280 --> 1:24:06.759
<v Speaker 1>financial situation. We have very prudent financial control. We finished

1:24:06.760 --> 1:24:09.519
<v Speaker 1>this year with forty million dollars in cash and return

1:24:09.600 --> 1:24:12.440
<v Speaker 1>seventy million over the last two years to our shareholders,

1:24:12.479 --> 1:24:15.320
<v Speaker 1>announced a special dividend, and have no borrowings on our

1:24:15.360 --> 1:24:18.360
<v Speaker 1>credit facility. So with all of that in mind, and

1:24:18.400 --> 1:24:22.120
<v Speaker 1>that we did mention that we expect are in the

1:24:22.120 --> 1:24:26.200
<v Speaker 1>guidance that we provided from a range perspective, another five

1:24:26.280 --> 1:24:28.720
<v Speaker 1>to seven percent on the top line, another ten to

1:24:28.760 --> 1:24:35.120
<v Speaker 1>fifteen percent profit expansion through twenty twenty three. But the

1:24:35.160 --> 1:24:38.200
<v Speaker 1>reason that we feel and shared that and feel like

1:24:38.240 --> 1:24:43.040
<v Speaker 1>that there's some confidence. Clearly that's excluding anything entirely appeaving.

1:24:43.479 --> 1:24:47.400
<v Speaker 1>But we've been able to manage as a team and

1:24:47.439 --> 1:24:51.559
<v Speaker 1>as a company, that brand relationship that we have with guests,

1:24:51.720 --> 1:24:55.920
<v Speaker 1>and be able to pull the proper levers when needed

1:24:57.040 --> 1:25:01.879
<v Speaker 1>to manage through some of these uncertainty economic times. Clearly

1:25:01.920 --> 1:25:04.360
<v Speaker 1>you've probably heard as well, I've we already been in

1:25:04.360 --> 1:25:06.320
<v Speaker 1>a recession. Are we under said a recession? Now? Are

1:25:06.360 --> 1:25:09.960
<v Speaker 1>we going into a recession, right, it's you know, I

1:25:10.000 --> 1:25:11.960
<v Speaker 1>don't know that we You know, there's a lot of

1:25:12.160 --> 1:25:16.480
<v Speaker 1>different I would say earmarks that are pointing in different directions,

1:25:17.160 --> 1:25:19.600
<v Speaker 1>and I think that the key is to be diversified

1:25:19.640 --> 1:25:22.120
<v Speaker 1>and flexible, and that's what we've been attempting to do

1:25:22.920 --> 1:25:28.080
<v Speaker 1>by pivoting the company to have revenue streams and traditional

1:25:28.120 --> 1:25:32.759
<v Speaker 1>retail as well as eCOM entertainment, looking for different ways

1:25:32.800 --> 1:25:35.680
<v Speaker 1>to meet the needs of guests for different reasons. Hey,

1:25:35.800 --> 1:25:39.080
<v Speaker 1>hang on ver second, just quickly, did you shift around

1:25:39.520 --> 1:25:42.600
<v Speaker 1>your banking at all because of the nervousness within the

1:25:42.600 --> 1:25:46.200
<v Speaker 1>banking system. We have a very strong relationship with our

1:25:46.240 --> 1:25:48.880
<v Speaker 1>banking partners. Okay, that's what I wanted to know. You

1:25:48.960 --> 1:25:52.679
<v Speaker 1>talk about expanding your revenue stream and these strategies. You've

1:25:52.720 --> 1:25:56.320
<v Speaker 1>got the metaverse that you guys are certainly embracing. You're

1:25:56.360 --> 1:26:01.160
<v Speaker 1>also thinking about content and linking up three Witherspoon and

1:26:01.280 --> 1:26:04.880
<v Speaker 1>her media company just got about forty five fifty seconds.

1:26:04.920 --> 1:26:06.800
<v Speaker 1>Just talk to us a little bit about these strategies

1:26:06.800 --> 1:26:10.240
<v Speaker 1>if you could. Yeah, in a brand that has sold

1:26:10.240 --> 1:26:12.960
<v Speaker 1>two hundred and twenty five million furry friends over the

1:26:13.080 --> 1:26:16.400
<v Speaker 1>last twenty five years, and when you understand that each

1:26:16.400 --> 1:26:19.080
<v Speaker 1>one of those furry friends represents a story. We're really

1:26:19.120 --> 1:26:22.920
<v Speaker 1>a storytelling company. So when you think about the extension

1:26:23.000 --> 1:26:25.920
<v Speaker 1>and expansion of our brand and our business into the

1:26:26.080 --> 1:26:29.439
<v Speaker 1>entertainment arm and the content driven arm, it's not really

1:26:29.479 --> 1:26:33.639
<v Speaker 1>that much of a stretch from that perspective. So yes, Hello,

1:26:33.720 --> 1:26:37.479
<v Speaker 1>Sunshine's three Witherspoon's Company. We did announce a feature film deal.

1:26:37.720 --> 1:26:41.080
<v Speaker 1>We also have Mary Mission our Christmas holiday and holiday.

1:26:43.400 --> 1:26:46.320
<v Speaker 1>This is a particular property that we launched years ago

1:26:46.560 --> 1:26:50.240
<v Speaker 1>starring Glisten. We'll be out this holiday as well in

1:26:50.360 --> 1:26:54.120
<v Speaker 1>an animated feature, and we're we'll be in launching the

1:26:54.160 --> 1:26:57.360
<v Speaker 1>build of their feature documentary with award winning documentary and

1:26:57.439 --> 1:27:00.640
<v Speaker 1>Taylor more than later this year. So we have a

1:27:00.680 --> 1:27:04.519
<v Speaker 1>lot of different ways to connect again with a broad

1:27:04.560 --> 1:27:08.519
<v Speaker 1>base of consumers yep, and to monetize the value and

1:27:09.120 --> 1:27:11.639
<v Speaker 1>enormous saluity of the builder bay Ram. Sharon's so good

1:27:11.640 --> 1:27:14.400
<v Speaker 1>to check in with you. Sharon Price, John CEO of

1:27:14.479 --> 1:27:16.919
<v Speaker 1>Build a Bear Workshop, joining us right here on Bloomberg

1:27:17.000 --> 1:27:23.480
<v Speaker 1>business Week. You're listening to the Bloomberg Business Week podcast.

1:27:23.720 --> 1:27:26.920
<v Speaker 1>Catch us live weekday afternoons from three to six Eastern

1:27:27.120 --> 1:27:30.920
<v Speaker 1>on Bloomberg Radio, the Bloomberg Business app, and YouTube. You

1:27:30.920 --> 1:27:34.200
<v Speaker 1>can also listen live on Amazon Alexa from our flagship

1:27:34.240 --> 1:27:39.480
<v Speaker 1>New York station, Just say Alexa Play Bloomberg eleven thirty.

1:27:39.960 --> 1:27:42.800
<v Speaker 1>We've been talking about Ali Baba, certainly a name that

1:27:43.120 --> 1:27:46.160
<v Speaker 1>is front and center today. It's up about fourteen percent

1:27:46.200 --> 1:27:48.639
<v Speaker 1>as we speak, jumping. I think it's the biggest intra

1:27:48.720 --> 1:27:51.639
<v Speaker 1>day climb since January. It all has to do with

1:27:51.960 --> 1:27:54.120
<v Speaker 1>plans to split into six units. So we want to

1:27:54.120 --> 1:27:56.320
<v Speaker 1>get to the news and the impact it's having on

1:27:56.360 --> 1:27:58.960
<v Speaker 1>the overall Chinese names at trade here in the United States.

1:27:59.160 --> 1:28:01.320
<v Speaker 1>With more on the news, Thatt's bring Blueberg News Equities

1:28:01.320 --> 1:28:04.040
<v Speaker 1>reporter that follows the Chinese ADRs. The trade in the

1:28:04.120 --> 1:28:08.080
<v Speaker 1>US is Chen's here in our Blueberg Interactor Broker studio.

1:28:08.400 --> 1:28:11.720
<v Speaker 1>Ishan tell us about the news. First of all, I

1:28:11.720 --> 1:28:15.080
<v Speaker 1>feel like it's interesting that Jack Mark comes back after

1:28:15.160 --> 1:28:17.840
<v Speaker 1>missing for a year. That was yesterday and then we

1:28:17.880 --> 1:28:20.160
<v Speaker 1>get this news today. So walk us through the news

1:28:20.200 --> 1:28:22.840
<v Speaker 1>and maybe the significance of it. Yeah, great, great, First,

1:28:22.840 --> 1:28:26.400
<v Speaker 1>thanks for having me today, and you know, it's definitely

1:28:26.479 --> 1:28:29.880
<v Speaker 1>a very interesting week for Ali Baba today. The news

1:28:30.040 --> 1:28:33.120
<v Speaker 1>is showing it's like a radical restructure and clan for

1:28:33.160 --> 1:28:36.120
<v Speaker 1>Ali bah Bah because and now it's going to split

1:28:36.200 --> 1:28:40.599
<v Speaker 1>the whole business unit Empire into six Indi video units

1:28:40.640 --> 1:28:46.120
<v Speaker 1>including e commerce, cloud and also media, and it potentially

1:28:46.240 --> 1:28:50.080
<v Speaker 1>pays the road for them to raise funds and eventually

1:28:50.400 --> 1:28:54.439
<v Speaker 1>explore the IPOSO in the video units. So unlock's value,

1:28:54.439 --> 1:28:57.840
<v Speaker 1>I bet investors seas potentially right, And I think it's

1:28:57.920 --> 1:29:01.400
<v Speaker 1>more than a lock value because you know what analysts

1:29:01.400 --> 1:29:03.559
<v Speaker 1>and investors are telling me. They see it as a

1:29:03.640 --> 1:29:07.599
<v Speaker 1>wing wing situation for Ali Babba and Beijing. So first

1:29:07.600 --> 1:29:11.360
<v Speaker 1>of all, it's for sure like a lock value for investors.

1:29:11.360 --> 1:29:13.640
<v Speaker 1>If you look at the like a mass on the

1:29:14.040 --> 1:29:17.400
<v Speaker 1>you know, some of parts of each innovating units is

1:29:17.400 --> 1:29:20.240
<v Speaker 1>treating like it should be way higher than currently where

1:29:20.240 --> 1:29:23.080
<v Speaker 1>it is treating now. But also thinking about from the

1:29:23.160 --> 1:29:27.000
<v Speaker 1>regulatory perspectives, we all know that Beijing over the past

1:29:27.000 --> 1:29:30.200
<v Speaker 1>two years have been having this sweeping crackdown on the

1:29:30.320 --> 1:29:33.920
<v Speaker 1>tag industry and the main concern was that, you know,

1:29:33.960 --> 1:29:38.479
<v Speaker 1>the concentrated power of Ali Baba and many tach firms,

1:29:38.600 --> 1:29:42.840
<v Speaker 1>it's not helpful or healthy in terms of competition or

1:29:42.880 --> 1:29:46.760
<v Speaker 1>innovation in the industry. So now that Ali Baba. What

1:29:47.120 --> 1:29:51.760
<v Speaker 1>it is doing is to break the big empire into pieces,

1:29:51.920 --> 1:29:55.200
<v Speaker 1>so in a way that should potentially is the concern

1:29:56.200 --> 1:29:59.639
<v Speaker 1>from Beijing from the regulators, and this is a move

1:29:59.760 --> 1:30:04.120
<v Speaker 1>or should you know, get the blessing from them. And

1:30:04.200 --> 1:30:06.040
<v Speaker 1>it's great to have you hear each and because obviously

1:30:06.040 --> 1:30:08.120
<v Speaker 1>you're one of our star reporters on the Egrist team,

1:30:08.160 --> 1:30:10.320
<v Speaker 1>but I also know this is a rare move right

1:30:10.360 --> 1:30:14.280
<v Speaker 1>when you're thinking about technology companies specifically based in China.

1:30:14.439 --> 1:30:16.839
<v Speaker 1>So what do you think this means for the industry

1:30:16.840 --> 1:30:20.519
<v Speaker 1>and could potentially be template for other companies to follow. Yeah,

1:30:20.560 --> 1:30:24.200
<v Speaker 1>that's a great question. Actually, I have seen analysts and

1:30:24.320 --> 1:30:27.360
<v Speaker 1>investors saying this is a game changer for the industry

1:30:27.400 --> 1:30:30.559
<v Speaker 1>going forward, and it could serve as a blueprint for

1:30:30.640 --> 1:30:34.160
<v Speaker 1>other firms such as like JD dot Com, Tensent or

1:30:34.280 --> 1:30:39.920
<v Speaker 1>bai Do to explore a similar paths. And Tenson could

1:30:39.920 --> 1:30:43.360
<v Speaker 1>be a most real, the most reasonable candidate here for

1:30:43.400 --> 1:30:48.320
<v Speaker 1>a breakup because it has huge influence just as bah Bah,

1:30:48.479 --> 1:30:52.799
<v Speaker 1>and it has different business lines and actually I already

1:30:52.800 --> 1:30:56.240
<v Speaker 1>started to divestis some of the units, but still there

1:30:56.280 --> 1:31:00.920
<v Speaker 1>are romantic entities could become standard long segments would Jack

1:31:01.000 --> 1:31:04.960
<v Speaker 1>Mark have done this without the Chinese government kind of

1:31:05.120 --> 1:31:08.679
<v Speaker 1>putting pressure on the internet sector. And I'm wondering if

1:31:08.680 --> 1:31:10.800
<v Speaker 1>this if Ali Baba was in the United States, would

1:31:10.880 --> 1:31:13.280
<v Speaker 1>US regulators you think, similarly been saying we've got to

1:31:13.280 --> 1:31:16.559
<v Speaker 1>push for a breakup. I'm curious with analysts how they're

1:31:16.560 --> 1:31:18.880
<v Speaker 1>weighing in on that, if they are. I mean, I

1:31:18.960 --> 1:31:23.679
<v Speaker 1>haven't seen enough reporting there. But it's a very good quastion.

1:31:24.320 --> 1:31:28.479
<v Speaker 1>And I was say, since you brought up Jack Mar,

1:31:28.600 --> 1:31:32.840
<v Speaker 1>I think it's interesting because this news today, also called incidized,

1:31:33.040 --> 1:31:35.840
<v Speaker 1>was the news we saw yesterday that Jack Mar was

1:31:35.880 --> 1:31:40.479
<v Speaker 1>spotted back in China again after a year more than

1:31:40.520 --> 1:31:44.200
<v Speaker 1>a year of like traveling or staying abroad. Right the

1:31:44.240 --> 1:31:47.520
<v Speaker 1>market of course took that also as a very positive

1:31:47.640 --> 1:31:51.439
<v Speaker 1>sign because Beijing right now is pushing and saying that

1:31:51.479 --> 1:31:56.000
<v Speaker 1>it wanted to support private enterprise to revive as economy,

1:31:56.240 --> 1:32:00.040
<v Speaker 1>but it really needs to gain the confidence from the

1:32:00.160 --> 1:32:03.480
<v Speaker 1>companies and investors after you know, a series of crackdowns

1:32:03.520 --> 1:32:06.960
<v Speaker 1>of different industries. So now that Jack Malla is coming back,

1:32:07.000 --> 1:32:10.320
<v Speaker 1>and then was this split plant appeared to you know

1:32:10.600 --> 1:32:14.160
<v Speaker 1>pay Road for you know, the company's future. These are

1:32:14.200 --> 1:32:17.360
<v Speaker 1>all like a turning the sentiment of ali blah blah,

1:32:17.400 --> 1:32:19.920
<v Speaker 1>but also Chinese ados in general. Yeah, they were all

1:32:20.000 --> 1:32:22.000
<v Speaker 1>up today, right, or a lot of them are. And

1:32:22.160 --> 1:32:24.720
<v Speaker 1>I know you've also covered different calls, say like with

1:32:24.760 --> 1:32:27.960
<v Speaker 1>Marco Kolonovic over at JP Mortgage, he was talking about

1:32:28.000 --> 1:32:31.000
<v Speaker 1>buying the dip on Chinese equities in this particular back

1:32:31.080 --> 1:32:34.920
<v Speaker 1>even during right in early October, during that whole reopening

1:32:34.920 --> 1:32:37.960
<v Speaker 1>type trade, and some of that had paid off. But

1:32:38.240 --> 1:32:41.719
<v Speaker 1>are you seeing any other analysts kind of still calling

1:32:41.760 --> 1:32:44.960
<v Speaker 1>for maybe still continuing to buy this or do you

1:32:44.960 --> 1:32:47.000
<v Speaker 1>think it's run its course? Because it's interesting if you're

1:32:47.000 --> 1:32:50.479
<v Speaker 1>looking at the right as far as how they've performed

1:32:50.520 --> 1:32:52.800
<v Speaker 1>so far this year more probably kind of flat, not

1:32:52.840 --> 1:32:56.000
<v Speaker 1>not really obviously so the big rally in the full quarter, right,

1:32:56.600 --> 1:32:59.400
<v Speaker 1>because on the JPM call, we walked together on a

1:32:59.479 --> 1:33:03.000
<v Speaker 1>story jazz and at that time I think the call

1:33:03.120 --> 1:33:06.320
<v Speaker 1>the man sciss is about the reopening. But remember that

1:33:06.439 --> 1:33:10.720
<v Speaker 1>reopened Raley we have seen from November last year. I

1:33:10.880 --> 1:33:14.880
<v Speaker 1>have fizzle outs a bit, especially after a quarter of

1:33:15.000 --> 1:33:17.880
<v Speaker 1>you know, like earnings praying there's quite a bounce off

1:33:17.880 --> 1:33:22.280
<v Speaker 1>of that low right, casino stocks in hotels, Yeah, also

1:33:22.439 --> 1:33:26.280
<v Speaker 1>like a travel relating names, but it has already played out,

1:33:26.360 --> 1:33:29.920
<v Speaker 1>so investors now at the point of they wanted to see, ah,

1:33:30.040 --> 1:33:32.920
<v Speaker 1>what is the fundamental value of these companies. They are

1:33:32.960 --> 1:33:37.000
<v Speaker 1>focused on the regulatory certainty and certainty, but this news

1:33:37.040 --> 1:33:40.160
<v Speaker 1>definitely help in terms of, you know, the regulatory perspect

1:33:40.160 --> 1:33:42.839
<v Speaker 1>that's what I wantation because I do feel like depending

1:33:42.920 --> 1:33:45.000
<v Speaker 1>on I felt like we went through a period of

1:33:45.120 --> 1:33:47.360
<v Speaker 1>even we start with the pandemic, you know, shut down,

1:33:47.400 --> 1:33:49.519
<v Speaker 1>open up, like it was just kind of startling. And

1:33:49.600 --> 1:33:52.880
<v Speaker 1>even with the tech sector, China has been very clear

1:33:52.920 --> 1:33:56.519
<v Speaker 1>about wanting to be performing in the global economy at

1:33:56.520 --> 1:33:58.640
<v Speaker 1>a higher tech level, like this is important to the

1:33:58.640 --> 1:34:01.960
<v Speaker 1>global growth and the growth in China specifically, but there's

1:34:01.960 --> 1:34:07.760
<v Speaker 1>a lot of oversight about privacy and data gathering, and

1:34:07.800 --> 1:34:11.800
<v Speaker 1>I do wonder does a move like this come tech

1:34:11.960 --> 1:34:15.439
<v Speaker 1>entrepreneurs in China and investors when it comes to investing

1:34:15.479 --> 1:34:18.240
<v Speaker 1>in these names, or is it a reminder that China

1:34:18.400 --> 1:34:21.120
<v Speaker 1>and Chinese officials could at any moment be like you

1:34:21.120 --> 1:34:23.920
<v Speaker 1>know what, I still don't like how big this company

1:34:24.040 --> 1:34:25.479
<v Speaker 1>is or the impact it is and that they can

1:34:25.560 --> 1:34:27.719
<v Speaker 1>move in I'm just wondering if things are settling down

1:34:28.600 --> 1:34:32.680
<v Speaker 1>in terms of that, right, I think that's a very

1:34:32.720 --> 1:34:37.160
<v Speaker 1>good question. And back to the news here. I think

1:34:37.320 --> 1:34:41.360
<v Speaker 1>one question investors are asking on today's news is where

1:34:41.400 --> 1:34:45.479
<v Speaker 1>are like these potential in the video units or spending

1:34:45.479 --> 1:34:48.800
<v Speaker 1>of Ali Baba into a list in Hong Kong or

1:34:48.840 --> 1:34:52.280
<v Speaker 1>in China the Domesta market because ever since you know

1:34:52.360 --> 1:34:55.639
<v Speaker 1>dds IPO debacle in New York, right, but Agian has

1:34:55.640 --> 1:34:59.960
<v Speaker 1>been calling for the so called homecoming listening of Chinese companies.

1:35:00.160 --> 1:35:03.519
<v Speaker 1>These are reasonable speculations that even they you know, break

1:35:03.600 --> 1:35:06.800
<v Speaker 1>up and eventually list some of the units, maybe they

1:35:06.920 --> 1:35:09.679
<v Speaker 1>offer the shares or issue the shares closer to home.

1:35:09.840 --> 1:35:12.960
<v Speaker 1>So if they do that, what the regulation, I say,

1:35:12.960 --> 1:35:15.200
<v Speaker 1>what kind of message does that sense? Right? I think

1:35:15.479 --> 1:35:19.519
<v Speaker 1>it's in line with where Biging is pushing for more

1:35:19.600 --> 1:35:24.200
<v Speaker 1>regulations in terms of the listing share offering, and they

1:35:24.240 --> 1:35:28.400
<v Speaker 1>also wanted to give access to domestic investors to all

1:35:28.560 --> 1:35:32.320
<v Speaker 1>them trade all these you know national bit like bit

1:35:32.400 --> 1:35:35.240
<v Speaker 1>tech firms. So maybe no listings in the US potential

1:35:35.479 --> 1:35:39.799
<v Speaker 1>yeah that yeah. No, I just think it's really interesting

1:35:39.840 --> 1:35:43.120
<v Speaker 1>in terms of the sector and how it's been playing out. Ryeah, No, definitely,

1:35:43.200 --> 1:35:45.360
<v Speaker 1>So really we don't have a ton of details yet

1:35:45.439 --> 1:35:48.439
<v Speaker 1>right as far as the timetable, could be moving forward

1:35:48.439 --> 1:35:51.799
<v Speaker 1>on this because I'm sure investors are eaching to know. Yeah, yeah,

1:35:51.840 --> 1:35:55.639
<v Speaker 1>I like today's I think the first step in terms

1:35:55.640 --> 1:35:59.040
<v Speaker 1>of splitting up and could potentially pave the road for

1:35:59.280 --> 1:36:02.559
<v Speaker 1>a wave of pol spud. We haven't seen any details

1:36:02.640 --> 1:36:06.680
<v Speaker 1>in terms of timeline or you know what is the

1:36:06.840 --> 1:36:10.120
<v Speaker 1>IPOL plans Florida individual units and still doing cost cutting

1:36:10.120 --> 1:36:13.400
<v Speaker 1>to shore up the bottom line. So that's business as usual.

1:36:14.200 --> 1:36:16.400
<v Speaker 1>Thank you so much. It's an important sector and I

1:36:16.520 --> 1:36:18.360
<v Speaker 1>love talking about those Chinese names that trade here in

1:36:18.400 --> 1:36:22.000
<v Speaker 1>the United States. Ishanshin, thank you so much. She's Bloomberg

1:36:22.000 --> 1:36:24.760
<v Speaker 1>News Equities reporter. She follows the Chinese ADRs that trade

1:36:24.800 --> 1:36:27.200
<v Speaker 1>in the US. Joining us here in our Bloomberg Interactive

1:36:27.200 --> 1:36:31.200
<v Speaker 1>broke or studio. You're listening to the Bloomberg Business Week podcast.

1:36:31.479 --> 1:36:34.639
<v Speaker 1>Catch us live weekday afternoons from three to six Eastern

1:36:34.880 --> 1:36:37.880
<v Speaker 1>Listen on Bloomberg dot com, the I Heart Radio app,

1:36:37.960 --> 1:36:42.760
<v Speaker 1>and the Bloomberg Business App, or watch us live on YouTube. Well,

1:36:42.800 --> 1:36:45.519
<v Speaker 1>earlier this month, our next guest opened her latest outpost

1:36:45.640 --> 1:36:47.680
<v Speaker 1>right here in New York City, up in Harlem, and

1:36:47.800 --> 1:36:49.960
<v Speaker 1>in doing so, it was a bit of a homecoming

1:36:50.000 --> 1:36:52.639
<v Speaker 1>of sorts for her. Her Slutty Vegan Restaurants are said

1:36:52.680 --> 1:36:54.760
<v Speaker 1>to be valued at one hundred million dollars as she

1:36:54.840 --> 1:36:59.920
<v Speaker 1>continues to expand and include restaurant Tour, Danny Meyer's Enlightened Hospital,

1:37:00.000 --> 1:37:04.200
<v Speaker 1>Pality Investments, and Essence Ventures CEO Rich Dennis's New Voice

1:37:04.280 --> 1:37:07.320
<v Speaker 1>Fund among its investors. So let's head to Atlanta, where

1:37:07.360 --> 1:37:09.800
<v Speaker 1>her company is based. Pinky Cole is the founder and

1:37:09.880 --> 1:37:12.880
<v Speaker 1>owner of Slutty Vegan Restaurants. She joins us via Zoom. Pinky,

1:37:13.160 --> 1:37:14.880
<v Speaker 1>so nice to have you here with us. I was

1:37:14.920 --> 1:37:19.719
<v Speaker 1>looking forward to this conversation. Tell us about your company. Well, good,

1:37:19.840 --> 1:37:22.679
<v Speaker 1>great to have you here. Tell us about your company,

1:37:22.800 --> 1:37:25.840
<v Speaker 1>the food that's on your menu, and what demand from

1:37:25.880 --> 1:37:28.800
<v Speaker 1>your customers and from the growth of your business tells

1:37:28.840 --> 1:37:33.799
<v Speaker 1>you about the vegan food world. I started with crazy.

1:37:37.680 --> 1:37:40.559
<v Speaker 1>We get a little bit of frozen in terms of Zoom,

1:37:40.960 --> 1:37:43.560
<v Speaker 1>so we're hoping we can work that out technically and

1:37:43.760 --> 1:37:47.120
<v Speaker 1>get back to her. But the vegan business, the food business,

1:37:47.280 --> 1:37:49.800
<v Speaker 1>the protein plant based food business, is something we talk

1:37:49.840 --> 1:37:52.120
<v Speaker 1>about a lot here and so curious to get her

1:37:52.200 --> 1:37:54.599
<v Speaker 1>perspective on it, because we certainly have seen a lot

1:37:54.600 --> 1:37:57.639
<v Speaker 1>of investment all to go into it, and certainly seen

1:37:58.000 --> 1:38:01.000
<v Speaker 1>the public side. They are a publicly held companies. There

1:38:01.040 --> 1:38:04.200
<v Speaker 1>are private brandies. They've struggled a bit though, since you

1:38:04.280 --> 1:38:06.519
<v Speaker 1>know the industry, which is about a decade old. They

1:38:06.560 --> 1:38:09.679
<v Speaker 1>have definitely and especially being us being here in New York,

1:38:09.720 --> 1:38:11.760
<v Speaker 1>I feel like there's so many different options on the

1:38:11.880 --> 1:38:14.320
<v Speaker 1>vegan side of things. But me being from Texas, I've

1:38:14.360 --> 1:38:17.799
<v Speaker 1>definitely seen it expand in that state, especially in Austin

1:38:17.920 --> 1:38:20.880
<v Speaker 1>and other areas, which has been interesting to see over

1:38:20.960 --> 1:38:23.439
<v Speaker 1>the past decade. As far as these different restaurants and

1:38:23.600 --> 1:38:26.040
<v Speaker 1>just looking at their menu right now, as far as

1:38:26.120 --> 1:38:30.360
<v Speaker 1>the different burghers, seeing some of the names Dancehall Queen

1:38:30.640 --> 1:38:33.639
<v Speaker 1>and some of these other ones, and it's really fun.

1:38:33.920 --> 1:38:36.120
<v Speaker 1>And we'll ask her about it. I did a little

1:38:36.120 --> 1:38:41.080
<v Speaker 1>bit of googling before we do. We have her yet,

1:38:42.200 --> 1:38:45.280
<v Speaker 1>not quite yet, but did some googling into terms of

1:38:45.400 --> 1:38:47.400
<v Speaker 1>her name and how it came to be. And yeah,

1:38:47.400 --> 1:38:49.200
<v Speaker 1>hopefully we can get to her in just a moment

1:38:49.240 --> 1:38:51.200
<v Speaker 1>to have her explain it. In the meantime, let's just

1:38:51.280 --> 1:38:55.000
<v Speaker 1>remind you how we closed on this Monday. We did

1:38:55.120 --> 1:38:58.200
<v Speaker 1>see stacks bouncing around a little bit volatility. But what

1:38:58.400 --> 1:39:01.160
<v Speaker 1>was really key is that it felt like some commonness

1:39:01.280 --> 1:39:03.640
<v Speaker 1>came back to the financial markets, and certainly with the

1:39:03.680 --> 1:39:06.640
<v Speaker 1>bank sector, which rallied. Whether it was regionals, whether it

1:39:06.720 --> 1:39:09.200
<v Speaker 1>was the big banks. They finished off their highs, but

1:39:09.320 --> 1:39:12.960
<v Speaker 1>nonetheless that provided support for the overall market. That two

1:39:13.040 --> 1:39:15.559
<v Speaker 1>year note yield popping above four percent. Right now, we're

1:39:15.560 --> 1:39:18.479
<v Speaker 1>looking at a two year that finished or trading at

1:39:18.479 --> 1:39:21.559
<v Speaker 1>about three ninety nine, so just below it, but move

1:39:21.720 --> 1:39:23.759
<v Speaker 1>up from what we saw last week, right and especially

1:39:23.840 --> 1:39:28.639
<v Speaker 1>coming into today, getting some promising news with First Citizens SVB,

1:39:29.240 --> 1:39:32.479
<v Speaker 1>looking at what's happening as far as it purchasing all

1:39:32.560 --> 1:39:34.479
<v Speaker 1>of those the loans that are there. I know a

1:39:34.520 --> 1:39:36.519
<v Speaker 1>lot of people were concerned as far as trying to

1:39:36.560 --> 1:39:39.679
<v Speaker 1>figure out what parts of SVB or certain banks potentially

1:39:39.720 --> 1:39:41.240
<v Speaker 1>going to try to buy. But then you came into

1:39:41.520 --> 1:39:44.200
<v Speaker 1>this week and then obviously the good news with First Citizens.

1:39:44.240 --> 1:39:46.799
<v Speaker 1>If you're thinking more broadly, though, the SMP five hundred

1:39:47.120 --> 1:39:50.240
<v Speaker 1>energy was the biggest gainer to day, up more than

1:39:50.320 --> 1:39:52.920
<v Speaker 1>two percent of Fortunately, if you're thinking more of the

1:39:53.120 --> 1:39:56.519
<v Speaker 1>technology and growth side tacked down close to one percent.

1:39:56.640 --> 1:39:59.599
<v Speaker 1>Communication services on that side too, down about one percent,

1:40:00.080 --> 1:40:03.600
<v Speaker 1>but obviously that having to tanty yields. All right, we

1:40:03.720 --> 1:40:05.960
<v Speaker 1>do have our guests back with us. Let's get back

1:40:05.960 --> 1:40:09.240
<v Speaker 1>to Pinky Call, founder and owner of Study Vegan Restaurants. Pinky. Sorry,

1:40:09.479 --> 1:40:11.640
<v Speaker 1>we're living in this technology world that most of the

1:40:11.720 --> 1:40:15.439
<v Speaker 1>time works but doesn't always. So tell us about your

1:40:15.479 --> 1:40:18.599
<v Speaker 1>company and the demand that you're seeing from your customer

1:40:18.640 --> 1:40:20.479
<v Speaker 1>and your growth what it tells you about the vegan

1:40:20.560 --> 1:40:24.439
<v Speaker 1>food world. So I started this company in twenty nineteen,

1:40:25.720 --> 1:40:27.920
<v Speaker 1>and I had no idea that I was building a

1:40:28.080 --> 1:40:31.679
<v Speaker 1>hundred million dollar brand and went from a ghost kitchen

1:40:32.240 --> 1:40:36.200
<v Speaker 1>to a food truck to now having almost ten locations

1:40:36.640 --> 1:40:40.479
<v Speaker 1>in Atlanta, Birmingham, and now New York City. And what

1:40:40.600 --> 1:40:43.920
<v Speaker 1>I realized is there was a market to help people

1:40:43.960 --> 1:40:46.080
<v Speaker 1>to reimagine food in a way that they haven't seen

1:40:46.160 --> 1:40:49.479
<v Speaker 1>it before. So of course we've had beyond me, you know,

1:40:49.640 --> 1:40:53.200
<v Speaker 1>disrupt the industry and possible food and to disrupt the industry.

1:40:53.439 --> 1:40:56.240
<v Speaker 1>But now Floody Vegan entered the conversation and started to

1:40:56.320 --> 1:40:59.040
<v Speaker 1>disrupt because there were so many people that were looking

1:40:59.120 --> 1:41:01.920
<v Speaker 1>for plant based alternatives and wanted it in a way

1:41:01.960 --> 1:41:03.959
<v Speaker 1>where it tasted good and you didn't have to compromise

1:41:04.000 --> 1:41:06.120
<v Speaker 1>the things that you like. So I am in the

1:41:06.240 --> 1:41:10.040
<v Speaker 1>business of helping people to reimagine food and it's allowed

1:41:10.120 --> 1:41:12.880
<v Speaker 1>us to grow exponentially. And now here we are with

1:41:12.960 --> 1:41:16.640
<v Speaker 1>one hundred million dollar brand and we have no, no, no,

1:41:16.880 --> 1:41:19.439
<v Speaker 1>no time in slowing down, Like this is a growing

1:41:19.520 --> 1:41:22.040
<v Speaker 1>business and I'm excited about it and you're talking about

1:41:22.160 --> 1:41:27.080
<v Speaker 1>reimagining food. How exactly did the pandemic help potentially fuel growth?

1:41:28.720 --> 1:41:32.120
<v Speaker 1>The pandemic literally was the best thing that could have

1:41:32.160 --> 1:41:36.120
<v Speaker 1>happened to me. Unfortunately, I know that people were compromised

1:41:36.120 --> 1:41:38.880
<v Speaker 1>by everything that happened in the pandemic. Hell, almost the

1:41:38.960 --> 1:41:40.800
<v Speaker 1>last couple of years people were still trying to figure

1:41:40.840 --> 1:41:43.640
<v Speaker 1>out what it was. But in that time, we got

1:41:43.720 --> 1:41:46.760
<v Speaker 1>super creative as a business and focus more on our

1:41:46.800 --> 1:41:49.240
<v Speaker 1>marketing to drive traffic to the business. And what we

1:41:49.360 --> 1:41:52.799
<v Speaker 1>realized is more than ever more people wanted to support

1:41:53.120 --> 1:41:56.200
<v Speaker 1>startup companies. So we came in at a right time

1:41:56.320 --> 1:42:00.280
<v Speaker 1>where larger corporations wanted to be in solidarity with us.

1:42:00.560 --> 1:42:03.080
<v Speaker 1>They wanted to support us in our elevation and our growth.

1:42:03.400 --> 1:42:06.200
<v Speaker 1>So it gave us a competitive advantage to be able

1:42:06.240 --> 1:42:08.600
<v Speaker 1>to be in the marketplace and do really well and

1:42:08.720 --> 1:42:11.920
<v Speaker 1>now here we are. We've literally been able to open

1:42:12.040 --> 1:42:15.799
<v Speaker 1>up four additional locations in a pandemic. Would the business

1:42:15.880 --> 1:42:17.759
<v Speaker 1>have been the same had we not had a pandemic,

1:42:18.080 --> 1:42:20.280
<v Speaker 1>I'm not sure. But what I do know is it

1:42:20.400 --> 1:42:22.600
<v Speaker 1>taught me a lot. It taught us how to be

1:42:22.760 --> 1:42:26.160
<v Speaker 1>chameleons in and the pandemic, and it also gave us

1:42:26.160 --> 1:42:28.920
<v Speaker 1>an opportunity to really really be able to grow in

1:42:29.040 --> 1:42:31.479
<v Speaker 1>a space where people were so confused about what was

1:42:31.479 --> 1:42:33.800
<v Speaker 1>happening in the restaurant our industry. So how do you

1:42:33.880 --> 1:42:37.120
<v Speaker 1>think about vegan Because I'm looking at your burgers and

1:42:37.240 --> 1:42:39.920
<v Speaker 1>they do have great names, and you have a lot

1:42:39.960 --> 1:42:41.880
<v Speaker 1>of fun. You think about food and kind of sex

1:42:42.000 --> 1:42:44.200
<v Speaker 1>and the fun like it's it's really it's kind of

1:42:44.240 --> 1:42:46.800
<v Speaker 1>a fun menu to go through. But having said that,

1:42:46.920 --> 1:42:50.120
<v Speaker 1>I'm seeing cheese, I think I'm seeing I'm seeing a

1:42:50.200 --> 1:42:56.560
<v Speaker 1>lot of stuff. Vegan isn't always locale correct, So you know,

1:42:56.880 --> 1:42:59.320
<v Speaker 1>I like to say that floody Vegan is like the

1:42:59.439 --> 1:43:01.720
<v Speaker 1>tree all. You know, when you go to the hospital

1:43:02.160 --> 1:43:03.519
<v Speaker 1>and you got to check in and you go to

1:43:03.600 --> 1:43:06.680
<v Speaker 1>the triage first. I like to meet people where they are.

1:43:06.800 --> 1:43:09.040
<v Speaker 1>So when you look at slutty vegan. This is not

1:43:09.560 --> 1:43:12.120
<v Speaker 1>the salad joint that you go to in your local community.

1:43:12.200 --> 1:43:15.519
<v Speaker 1>This is not that. My audience is not just the vegan.

1:43:15.720 --> 1:43:18.320
<v Speaker 1>My audience is the person who likes me, who probably

1:43:18.360 --> 1:43:21.360
<v Speaker 1>would never otherwise try vegan options unless they met a

1:43:21.400 --> 1:43:25.240
<v Speaker 1>sweaty vegan like me. But this is literally a place

1:43:25.360 --> 1:43:28.040
<v Speaker 1>where wherever part of the journey you want, you can

1:43:28.120 --> 1:43:30.760
<v Speaker 1>literally come and learn how to eat plant based living,

1:43:30.840 --> 1:43:34.120
<v Speaker 1>even if it means vegan comfort food. You know what

1:43:34.280 --> 1:43:35.800
<v Speaker 1>I want to do is I want to change the

1:43:35.920 --> 1:43:38.360
<v Speaker 1>narrative of what people think about veganism. When they think

1:43:38.360 --> 1:43:43.360
<v Speaker 1>about veganism, it always sounded rich and inaccessible, right. I

1:43:43.439 --> 1:43:46.160
<v Speaker 1>wanted to make it accessible for all people and give

1:43:46.200 --> 1:43:48.240
<v Speaker 1>it an opportunity for people who have never tried me

1:43:48.800 --> 1:43:50.920
<v Speaker 1>vegan options to say, you know what, let me try

1:43:50.960 --> 1:43:53.160
<v Speaker 1>to go vegan, and then I say it's slutty vegan

1:43:53.240 --> 1:43:54.880
<v Speaker 1>and I like it. Now I can go to other

1:43:54.920 --> 1:43:57.559
<v Speaker 1>restaurants to do the same thing. So it's literally an

1:43:57.600 --> 1:44:00.200
<v Speaker 1>opportunity to meet people where they are, even if it

1:44:00.280 --> 1:44:03.680
<v Speaker 1>means vegan burgers and fries. I'm curious as far as

1:44:04.040 --> 1:44:07.240
<v Speaker 1>how you were able to mitigate the challenges of inflation

1:44:07.439 --> 1:44:10.920
<v Speaker 1>and supply chain issues over the past year. It's hard.

1:44:11.880 --> 1:44:14.679
<v Speaker 1>I would be lying if I sat in this interview

1:44:14.720 --> 1:44:16.880
<v Speaker 1>and told you that we don't have those problems. We

1:44:17.000 --> 1:44:20.120
<v Speaker 1>face every problem that every single restaurant tool quite frankly,

1:44:20.160 --> 1:44:24.880
<v Speaker 1>has to deal with. That's inflation, that's labor shortages, that's

1:44:25.120 --> 1:44:28.519
<v Speaker 1>our food cost going up, like everything, supply chain issues

1:44:29.160 --> 1:44:32.280
<v Speaker 1>that those are the others and flows in the restaurant industry.

1:44:32.720 --> 1:44:35.200
<v Speaker 1>What I will say is it gives us an opportunity

1:44:35.280 --> 1:44:38.799
<v Speaker 1>to really unlock those challenges and get better. Like whoever

1:44:38.880 --> 1:44:41.200
<v Speaker 1>said that the restaurant industry was easy was a lie.

1:44:41.439 --> 1:44:43.960
<v Speaker 1>It is not easy. It's very difficult, but it's so

1:44:44.120 --> 1:44:46.400
<v Speaker 1>worth it because we really get to tap into our

1:44:46.439 --> 1:44:49.479
<v Speaker 1>consumer in another way, the last couple of years, we

1:44:49.560 --> 1:44:52.640
<v Speaker 1>have not increased our prices, and we may lose a

1:44:52.680 --> 1:44:54.160
<v Speaker 1>little bit on the back end, but we are so

1:44:54.320 --> 1:44:57.600
<v Speaker 1>consumer driven and it's more important for us to our

1:44:57.640 --> 1:45:01.120
<v Speaker 1>consumer to have a really good experience first, and then

1:45:01.160 --> 1:45:02.920
<v Speaker 1>we could deal with everything on the back end. And

1:45:03.080 --> 1:45:05.360
<v Speaker 1>that is what will make us a disruptive business and

1:45:05.439 --> 1:45:07.840
<v Speaker 1>it will keep us in a conversation as sustainable for

1:45:07.960 --> 1:45:10.960
<v Speaker 1>as long as everybody can remember Pinky can you access

1:45:11.000 --> 1:45:13.920
<v Speaker 1>all the funding that you need and want, especially in

1:45:14.000 --> 1:45:16.200
<v Speaker 1>an environment where you know we're talking a lot about banks.

1:45:16.280 --> 1:45:19.120
<v Speaker 1>We talked about Silicon Valley Bank and its role for startups.

1:45:19.520 --> 1:45:21.560
<v Speaker 1>Are you do you have the money you need and

1:45:21.880 --> 1:45:23.320
<v Speaker 1>or can you access it if you need it? And

1:45:23.400 --> 1:45:26.240
<v Speaker 1>just got about fifty seconds left. We got a really

1:45:26.320 --> 1:45:29.600
<v Speaker 1>great problem. Everybody loves Slutty Vegan. I literally say no

1:45:29.760 --> 1:45:32.160
<v Speaker 1>to so many people who want to invest in slutty Va.

1:45:32.320 --> 1:45:35.160
<v Speaker 1>We are oversubscribe, but we are always at the dating pool.

1:45:35.360 --> 1:45:38.280
<v Speaker 1>We're just about to go into our series being Around,

1:45:38.320 --> 1:45:41.479
<v Speaker 1>which is super, super exciting, and I'm just excited about

1:45:41.520 --> 1:45:43.760
<v Speaker 1>what's out there, and I'm excited about the conversations that

1:45:43.800 --> 1:45:46.720
<v Speaker 1>we already started to entertain. You want we will be successful?

1:45:46.800 --> 1:45:49.559
<v Speaker 1>Do you want to go public? Is that the end

1:45:50.360 --> 1:45:54.920
<v Speaker 1>as a couple of months? In a couple of months? Wow? Okay,

1:45:56.120 --> 1:45:58.240
<v Speaker 1>I really like that. And you're going to continue to expand, right,

1:45:58.240 --> 1:45:59.920
<v Speaker 1>You're gonna open up twenty more? Is that this year?

1:46:00.160 --> 1:46:03.840
<v Speaker 1>Just quickly? It is Operation World Domination? So yes, yes,

1:46:03.920 --> 1:46:06.639
<v Speaker 1>and yes, okay, we'll come back in a couple of months.

1:46:06.680 --> 1:46:08.800
<v Speaker 1>Tell us what's going on. We'd love to kind of

1:46:08.840 --> 1:46:11.559
<v Speaker 1>continue to follow your story. Peeky Coles, she's founder an

1:46:11.560 --> 1:46:15.080
<v Speaker 1>owner of Sletty Vegan Restaurants, joining us via zoom from Atlanta.

1:46:15.160 --> 1:46:17.880
<v Speaker 1>George I thought was interesting in terms of access to capital.

1:46:18.040 --> 1:46:21.640
<v Speaker 1>She's on it. This is the Bloomberg Business Week Podcast,

1:46:21.840 --> 1:46:25.880
<v Speaker 1>available on Apple, Spotify, and anywhere else you get your podcast.

1:46:26.400 --> 1:46:29.920
<v Speaker 1>Listen live week afternoons from three to six Easttoning on

1:46:30.120 --> 1:46:33.439
<v Speaker 1>Bloomberg dot com, the iHeartRadio app, tune In, and the

1:46:33.479 --> 1:46:36.439
<v Speaker 1>Bloomberg Business App. You can also watch us live every

1:46:36.479 --> 1:46:39.719
<v Speaker 1>weekday on YouTube and always on the Bloomberg German