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Speaker 1: Before we go to work. Come on, man, we got

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Speaker 1: work to do. It's time to get serious. It ain't

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Speaker 1: no time for me to be in hell with my

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Speaker 1: shirt off showing my tattoos. Don't make me go back

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Speaker 1: to the streets. I just got out them streets.

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Speaker 2: Man.

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Speaker 1: Come on, I'm trying to get on the path of

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Speaker 1: righteousness and you know, uplift the community. You feel me,

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Speaker 1: I'm trying to be by my business. Like these brothers

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Speaker 1: right here, they got all kind of anxiety. Fragrances, multiple fragrances.

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Speaker 2: They in here.

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Speaker 1: They about to bring back s curls.

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Speaker 2: You play too much jail in.

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Speaker 1: But it's it's seriously time for me to let the

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Speaker 1: people know that the black markets back over. Now on

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Speaker 1: this one, I'm gonna do this different because the name

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Speaker 1: of this company is already my favorite. So I'm gonna

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Speaker 1: let them say it because I don't want them to

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Speaker 1: think I'm playing all right, So look, this is what.

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Speaker 2: Y'all gotta do.

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Speaker 1: Y'all gotta look at the camera and introduce yourselves and

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Speaker 1: tell you about this company, because.

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Speaker 3: Yeah, you yeah, My name is Anytime Buriola, co founder

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Speaker 3: and creative director of Flourish, the largest platform to shop

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Speaker 3: and discover black on brands.

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Speaker 4: Steve Canal, CEO and co founder Flourish, and this is

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Speaker 4: definitely spot to scale and discover black on brands.

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Speaker 2: Now, what is flourish.

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Speaker 5: Flourish is the spot, bro.

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Speaker 4: You know when you with the woman you find that

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Speaker 4: g spot.

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Speaker 2: That's what flourish.

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Speaker 3: You know what I'm saying This Spot company, I mean

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Speaker 3: we might got a product like that because the point

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Speaker 3: is hollered is candy coated. I think the point is

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Speaker 3: to be able from the time that you wake up

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Speaker 3: to the time that you go to sleep at night,

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Speaker 3: have a touch point and experience black on brands. So

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Speaker 3: whether it's a shampoo, your toothpaste, your toothbrush, your your

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Speaker 3: beard oil, your clothes, the pancake mix, the I mean,

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Speaker 3: the fragrances, cards, the cookies with the tabletop, everything gotta

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Speaker 3: be black on. Imagine that cause at the end of

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Speaker 3: the day, what that means is if you have one home,

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Speaker 3: right and the p the products in the home are

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Speaker 3: all black on.

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Speaker 2: What does that mean for the founders? You about to

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Speaker 2: go down. I'm just messing with you. You know they

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Speaker 2: did that shit.

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Speaker 3: Could you imagine how that's supporting the black community?

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Speaker 1: Right?

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Speaker 3: In the economy, right, allowing us to flourish, allowing us

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Speaker 3: to flourish.

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Speaker 2: I see how you think? Yeah, like what this is going?

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Speaker 2: So how did all this come about? Man?

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Speaker 4: We wanted to create a platform to eliminate the search.

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Speaker 5: Right.

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Speaker 4: You know, when you find a black owned such and

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Speaker 4: such or black owned such and such, you go on flourish.

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Speaker 5: Everything's there, form vegan, lip.

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Speaker 4: Gloss, flat out of hills, you know, like you said,

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Speaker 4: pancake mix lip bomb.

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Speaker 5: You can find everything that that location.

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Speaker 4: But in addition to that, we created the opportunity to storyteller.

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Speaker 5: So brands, we create content and match them with influencers,

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Speaker 5: and we.

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Speaker 4: Also activate events, right, so it allows the brands an

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Speaker 4: opportunity to get discovered. We just did a partnership with

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Speaker 4: TD Jake's and launched Good Soil where we were able

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Speaker 4: to bring down twenty three black on brands to get

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Speaker 4: exposure in front of two thousand people who attended the event.

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Speaker 3: Right.

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Speaker 4: We just south by Southwest where you know they were.

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Speaker 4: I we what we brought down about.

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Speaker 2: Fifteen brand, fifteen brands.

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Speaker 4: We got about five of them to come on stage

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Speaker 4: and the able to talk about themselves and their journey

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Speaker 4: and their brand. You know what I'm saying in front

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Speaker 4: of twenty five you know, thousand people that are coming

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Speaker 4: in and out throughout the weekend. So it's an opportunity

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Speaker 4: for exposure. But you know, for any time in US,

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Speaker 4: it's in our DNA. You know what I'm saying, being

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Speaker 4: able to support black owned brands and be able to

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Speaker 4: support our people s. You know, it was up to

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Speaker 4: us to make this decision to to push this forward,

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Speaker 4: and we j we accepted that challenge.

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Speaker 3: Same reason why you do it? You know what I'm saying,

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Speaker 3: Like the that that feeling you get, man, like we

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Speaker 3: sit here and watched you know, like you get to

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Speaker 3: put these people on a platform. It's not just a

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Speaker 3: a brand or a founder, it's a people, man, this

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Speaker 3: is our people.

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Speaker 2: You know what I'm saying.

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Speaker 3: You're able to legitimately change their lives. You know, like

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Speaker 3: one of our brand partners got a hundred thousand dollars

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Speaker 3: uh grant a Good Soil event we just did. Right,

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Speaker 3: We're putting people in position like overnight their lives are changing.

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Speaker 3: Another another brand, we had them design the merchandise right

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Speaker 3: for Good Soil.

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Speaker 2: Right, so we changed their lives.

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Speaker 3: Overnight and that's that's literally the there's the there's this

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Speaker 3: this this gap between this wall that our brand's hit

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Speaker 3: as they're trying to scale, Like you're gonna hit a wall.

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Speaker 3: You might make a million, you might make a hundred thousand,

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Speaker 3: you make make five thousand. Eventually you're gonna be saying, well,

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Speaker 3: how do I get into the retail?

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Speaker 2: How do I do this?

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Speaker 3: I don't have the resources of the network or the

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Speaker 3: relationships to get this part of the business. Then it's

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Speaker 3: gonna take me to that next level and make me

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Speaker 3: really compete.

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Speaker 2: Just so, and that's exactly why I do this.

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Speaker 1: Yeah, right to have a platform and to not do

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Speaker 1: something like.

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Speaker 2: That, it's just be crazy.

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Speaker 1: Cause people need to know that our people are here

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Speaker 1: doing different things. They got the clothing brand, they got

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Speaker 1: the the food, the snacks, the desserts, the cologne. We

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Speaker 1: they need to see us in all our greatness. So

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Speaker 1: this is exactly what the black market what's freezing?

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Speaker 2: Exactly? Shout out to the black market.

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Speaker 1: How did y'all link up on the business and stuff?

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Speaker 2: Man? Man, you want me to say who you wanted

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Speaker 2: to get this story good? And we got two different perspectives.

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Speaker 2: So I went to fam you and shout out to family.

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Speaker 3: We were with the Classic, the Atlantic Classic, and they.

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Speaker 2: Got all the people who'd have been on fam You. Oh,

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Speaker 2: family was heavy. Man like the more the more people

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Speaker 2: like and Clay Clay I went to We came in together. Yeah,

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Speaker 2: Fall two thousand.

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Speaker 3: So I was at this event at the at the

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Speaker 3: Dome and he was at the Georgia Dome and he

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Speaker 3: was like in corporate. So I snuck up in the suite,

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Speaker 3: Me and my homie snuck up in the sweet He

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Speaker 3: was the only black dude in the suite a bunch

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Speaker 3: of all these white folks, and I was like, man,

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Speaker 3: I hope this dude don't call us out.

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Speaker 2: And he just let us kind of kick it there.

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Speaker 2: He don't know. I don't think you knew us.

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Speaker 3: But I was like, and I was watching him handle business,

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Speaker 3: and at the time I was just, you know, I

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Speaker 3: was a young kid doing some wild stuff. But eventually

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Speaker 3: I started just to see him in different spaces and

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Speaker 3: I ended up writing three best sellers three books before

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Speaker 3: I was doing this. Yeah, and we connected when he

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Speaker 3: was at another company. He was working at UH corporate

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Speaker 3: company and Uh he was doing a tour with Damon

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Speaker 3: John and really pouring black dollar, I mean pouring money

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Speaker 3: into the black community via the corporate dollars through pitch

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Speaker 3: competitions and stuff. So I kind of saw him moving

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Speaker 3: and grooving like that, and I I reached out to

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Speaker 3: him to do, like to get involved, and he's like,

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Speaker 3: I'll holler at.

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Speaker 2: You when you're ready.

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Speaker 3: And I thought he was kind of just you know,

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Speaker 3: kind of playing me left, but he actually hollered at

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Speaker 3: at me when I was ready, not when he was ready,

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Speaker 3: but when I was ready, when I was in a

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Speaker 3: position to where it made sense for the relationship to

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Speaker 3: get extended further.

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Speaker 2: So we ended up going on tour together.

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Speaker 3: He wrote a book, a bestseller, The Mind of a Winner,

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Speaker 3: and in twenty seventeen, I think it was we took

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Speaker 3: we combined a tour book to what I was going on, Yeah,

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Speaker 3: exhibit great tour and UH tour domestically sold out, toured

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Speaker 3: globally Australia and just sold out everywhere and UH and

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Speaker 3: then did different ventures with the the Homie Kenny Burns

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Speaker 3: went on different tours together as well, and conn just

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Speaker 3: built our relationship and I learned like how he does

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Speaker 3: business to pace it, what he does business, I saw

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Speaker 3: y'all here bouncing ideas right, right, and imagine that I

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Speaker 3: did is actually going into execution yea. And then you're

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Speaker 3: looking at it's like a moving product. So I saw

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Speaker 3: how quickly he moved and saw he was almost like

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Speaker 3: this missing piece you know, to my creative mind where

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Speaker 3: he could actually execute and teach me a lot of things.

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Speaker 3: So it was like this mentor turned business partner, right,

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Speaker 3: and we've been rock and sence. We had this idea

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Speaker 3: in twenty twenty with Flourish, and you know it, it

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Speaker 3: didn't exist. It was a bunch of lists. If you

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Speaker 3: wanted to find a black brand, I e. I either

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Speaker 3: had to ask you what you're wearing, go on ig

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Speaker 3: and search, or look at along the rest or director

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Speaker 3: of your brands.

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Speaker 2: Right. So we try to make a seamless, you.

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Speaker 3: Know, experience where people could just go to one place

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Speaker 3: casually and find all the d dope black brands they

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Speaker 3: like and support us.

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Speaker 4: Right, And you know, being on his journey's been phenomenal

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Speaker 4: because it's opened the eyes of the corporate partners as well. Right,

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Speaker 4: because we filter the brands. We have over three thousand

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Speaker 4: brands that are trying to get onto the platform. And

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Speaker 4: we're educating them on what they need to do to

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Speaker 4: get onto the platform. Some of them might need better

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Speaker 4: photo photoshops, so we have photographers we sync them with.

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Speaker 4: You know, some of them need finance, so we have

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Speaker 4: financiers who work with them.

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Speaker 5: You know, some of them need better.

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Speaker 4: Product description or copy, or they just need that extra

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Speaker 4: push right of direction and guidance. So that's what you

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Speaker 4: find at Flourish. It's not just the e comm platform.

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Speaker 4: You find a place where you're getting put on in

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Speaker 4: a myriad of ways, right from event execution to being

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Speaker 4: getting distribution into retail. We just launched the Shade Room shop.

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Speaker 4: We just launched Good Soil with TD Jakes. We have Flourish,

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Speaker 4: So you know how you think of a Walmart Target

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Speaker 4: and all these different big box distribution outlets, we're doing

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Speaker 4: that virtually as well. Because when you think about the

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Speaker 4: Shade Room, they got forty million in their audience, right,

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Speaker 4: so when we rate a platform, you're actually on their

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Speaker 4: space and they're posting about you every day. We've done

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Speaker 4: over seven million dollars worth of post on the Shade

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Speaker 4: Room for the brands to be.

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Speaker 5: Able to get that exposure.

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Speaker 4: They're all getting a million views per post. Think about

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Speaker 4: what that does to their family, what that does to them,

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Speaker 4: and the legacy they're building by building this community. And

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Speaker 4: they all work together, you know, thinking about you know,

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Speaker 4: three PLS distribution, you know, thinking about manufacturers, where can

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Speaker 4: I get a better Coston T shirt or a hoodie?

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Speaker 4: You know, So this community we work together, in this family.

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Speaker 4: You know, we have over two hundred and fifty brands

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Speaker 4: on the platform.

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Speaker 3: That's all y'all like gatekeeping stuff all that, Like that's

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Speaker 3: that expired with twenty twenty men. Like we're on a

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Speaker 3: different wave I think culturally where you know, we're collectively

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Speaker 3: finally contributing. It's like cooperation and less competition, you know

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Speaker 3: what I'm saying, Like we're finally on one accord and

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Speaker 3: it's lasted long enough.

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Speaker 2: It's year three.

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Speaker 3: So I know a lot of people were afraid, like

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Speaker 3: when is this, mom, We're gonna end?

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Speaker 5: Nah?

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Speaker 2: We here, it's it, nah we hear. We're literally right

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Speaker 2: here on the Brunn's couch and it's weird telling me

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Speaker 2: about some of this good spamlings. Oh man Yo.

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Speaker 3: Shout out to Terrence Pratt with memoir Fragrances. He's got

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Speaker 3: an incredible story and an amazing brand. He collects, you know, fragrances,

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Speaker 3: and he's been collecting for years. His his collection, his

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Speaker 3: entire addict dedicated to just wall to wall, bigger than

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Speaker 3: the department store. Right, So his his knowledge on it

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Speaker 3: is crazy and he had a passion for it.

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Speaker 2: And one time, you know, I was like, Yo, what

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Speaker 2: are you wearing? Bro?

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Speaker 3: He said, my own stuff. I said, you gotta be

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Speaker 3: kidding me. So I said, do you sell it? He said, no,

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Speaker 3: don't have any intention to. I just do it for

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Speaker 3: myself my wife. You know what I'm saying, Like I said,

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Speaker 3: d you know you got there's no way you can't

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Speaker 3: botel this up. So down the line from you know,

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Speaker 3: from different conversations we had, he he came out with

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Speaker 3: a product.

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Speaker 2: Ted, tell me how the snow man. M You know

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Speaker 2: what I'm saying, I'll let you do it.

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Speaker 6: Yeah yeah, yeah, hold just the one.

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Speaker 3: Yeah yeah, that's one of the ones.

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Speaker 2: Check out sleeping bronsbell real quick. Yeah. My dog said

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Speaker 2: he want one of them. We got, we got you. Yeah,

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Speaker 2: you already called up a man. That's just smell amazing. Yeah,

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Speaker 2: you don't keep doing that. Smell like money, smell like money.

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Speaker 1: You don't need everything we got you, man, We got.

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Speaker 5: Everything on here is black On.

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Speaker 2: Yeah, we love.

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Speaker 4: We got kindred paper which makes cards. Black On got

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Speaker 4: you your set for Mother's Day. So we've got JeI

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Speaker 4: Lao which has hung up. Got you your member's jacket.

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Speaker 2: Come on, man, it's mine. Yeah, shp. You ain't gotta

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Speaker 2: take you the doors man, That's all I know. You know,

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Speaker 2: we try, we try to bring on everything black On.

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Speaker 4: We try to make sure we bring the culture and

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Speaker 4: to your point, the high quality that is being produced

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Speaker 4: by these brands, right because the stigma to black On

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Speaker 4: brands is customer service is poor, you know, quality is poor,

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Speaker 4: such and such, such and such.

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Speaker 5: But with this, with Flourish, you're gonna.

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Speaker 4: Find high quality brands that are there that are read.

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Speaker 1: Now, where can they Where can they go and catch

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Speaker 1: up where they need to go to be.

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Speaker 2: A part of this movement?

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Speaker 5: Definitely?

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Speaker 2: How can they get they products on? Gotta follow the

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Speaker 2: f Yeah, follow the f with us man Flourish. Flourish

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Speaker 2: dot com.

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Speaker 3: You know you go to Flourish. You can apply as

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Speaker 3: a brand right on the website. It takes like twenty

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Speaker 3: seconds to apply as a brand. You say, what app

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Speaker 3: every building we're building that we're building that.

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Speaker 2: Yeah, proof of concepts, serve concept yes, sir.

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Speaker 4: And you go on flourish dot com with the Y

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Speaker 4: you'll be able to apply as a brand. We go

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Speaker 4: through the process, we zoom everybody so we have face

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Speaker 4: to face conversations and make sure you're prepared for the platform.

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Speaker 4: Once you're on the platform, sync through our technology in

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Speaker 4: the back end. It'll take about fifteen twenty minutes. You're

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Speaker 4: on the site ready to roll, and then based on

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Speaker 4: you know, your brand, if you're ready for it, cause

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Speaker 4: some brands, you know, taking a step back when he

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Speaker 4: was talking about retail and category leaders within this space,

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Speaker 4: you have to understand that just because you have a

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Speaker 4: dope brand doesn't mean you're ready, you know, for for

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Speaker 4: the action when it comes to the distribution.

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Speaker 2: And you love to tell ready. You might not be ready.

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Speaker 4: But when you know a big box retailer says I

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Speaker 4: need fifty thousand pieces next, you know, next month, you got.

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Speaker 2: To be able to deliver.

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Speaker 4: If you don't, you're dead to him, right, So we

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Speaker 4: want to make sure we put you in that position

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Speaker 4: for success. So if you come through our platform, you're

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Speaker 4: on flourish, and you're ready.

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Speaker 5: For a TSR.

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Speaker 4: The shave room shot, right, you can get distribution through

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Speaker 4: the shaved room. That's a whole other ballgame, right when

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Speaker 4: it comes to the awareness and the visibility of the brands.

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Speaker 4: So it's our job to be able to talk to

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Speaker 4: the brands and understand who's prepared for that moment and

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Speaker 4: who we need to coach to be prepared for that moment.

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Speaker 4: But regardless, you're gonna have that opportunity.

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Speaker 2: Yeah, that's what's up man.

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Speaker 1: Now, if you hit him and you tell you you

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Speaker 1: ain't ready getting your feelings, you're just not ready. He

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Speaker 1: even told his partner, hit me when you ready.

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Speaker 4: Yeah, So that's advice though, But for me, right, I

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Speaker 4: purposely went to corporate to learn how to run a

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Speaker 4: billion dollar business. Right, I coined the term corprepreneur. I

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Speaker 4: was in corporate, but I was still an entrepreneur, right,

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Speaker 4: So I learned what it took to push a machine right,

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Speaker 4: you know. And then when going on tour with Damon

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Speaker 4: John from Shark Tank creator Fuobu for five years and

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Speaker 4: supporting and seeing what it took for businesses to scale

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Speaker 4: and succeed, we took all that insight and poured.

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Speaker 5: It into what we're doing as well. You know what

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Speaker 5: I'm saying. So this isn't something we just made up

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Speaker 5: out of the sky.

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Speaker 2: You know what I'm saying.

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Speaker 4: We know what it takes to be in retail, We

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Speaker 4: know what it takes to scale your business. We know

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Speaker 4: what it takes from a social perspective, the content to create.

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Speaker 4: So we put you into that cycle, in that community

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Speaker 4: and from there just do the work.

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Speaker 1: Yeah yeah, well man, what's your social media?

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Speaker 6: We're gonna make sure we promote, promote, promote.

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Speaker 2: How can my audience get in touch with you one

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Speaker 2: more time? I gee? We flourish everything across the board.

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Speaker 2: We flourish with the y F L O U R

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Speaker 2: y s H.

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Speaker 3: Showing your shirt, mame right, flourish and personal burial Esque

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Speaker 3: b E r E O l A s q u E.

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Speaker 5: And Steve Canal s t e v e c A

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Speaker 5: n A L.

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Speaker 2: How can they get your books? Man? Oh man, it's

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Speaker 2: all them. Tell them about the book. I didn't.

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Speaker 3: All of them will be on Flourish, by the way,

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Speaker 3: but Amazon wherever books are sold.

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Speaker 2: Honestly, burial Asque.

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Speaker 3: Is the first book the contemporary gentleman in Etique Book

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Speaker 3: for the Urban sophistic Kit. Second book is Gentlewoman Etiquette

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Speaker 3: from a from a Gentleman Etiquette for a Lady from

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Speaker 3: a Gentleman. Third book is The Gray, a Relationship Etiquette Study.

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Speaker 2: So it's all.

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Speaker 3: I mean, Etiquette is just a way to maneuver relationships,

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Speaker 3: you know what I'm saying.

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Speaker 2: It's the way that the tools do you use and

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Speaker 2: maneuver relationships. You know what I'm saying.

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Speaker 3: I think a lot of people get misconstrued and they

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Speaker 3: think it's a bow tying a suit and you're sir,

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Speaker 3: and it's not.

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Speaker 2: It's not who you are. It's not like what you do,

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Speaker 2: what you put on. It's who you are.

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Speaker 3: It's the tools that you use to navigate who you

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Speaker 3: are and maintain your identity.

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Speaker 4: And the book I released called The Mind of a

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Speaker 4: Winner is also available and it's available on Audible as well.

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Speaker 4: Got Damon John and there Barbara Corkoran got two chains

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Speaker 4: in there as well. That's inside the NB on T

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Speaker 4: and T all in the books, sharing insights of how

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Speaker 4: they not only attained success but sustained it over time.

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Speaker 2: You know what I'm saying. And all that's in there

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Speaker 2: for you.

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Speaker 6: Well, look, man, I appreciate you y'all stopping through here.

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Speaker 6: This is y'all first time coming yea last, absolutely not.

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Speaker 6: This might have to be quarterly, uh every so often.

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Speaker 6: Quarterly y'all moving you.

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Speaker 5: Just want some more gifts signs?

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Speaker 2: Hey, we got you, by the way, Well we'll come

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Speaker 2: for the whole team.

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Speaker 3: We'll bring our brands, our Atlanta brands, and just have

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Speaker 3: them just lay stuff out.

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Speaker 2: Man.

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Speaker 1: You know the best part about y'all, bruh, I ain't

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Speaker 1: even have to tell y'all my side.

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Speaker 2: Man, y'all's welcome over on the black Market.

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Speaker 3: Brow open, yes, heard, and that's how we live.

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Speaker 2: And let's get a photo. Thank you for the record book.

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Speaker 2: I appreciate you, man,