Speaker 1: They get a litty called me broadcast a lot from Atlanta, Georgia.
Speaker 1: Welcome to the ball Alert Show.
Speaker 2: I though by the name for I go over to
Speaker 2: the name you know, bat, the.
Speaker 1: World famous Kingpin, the world famous Royce Monroe is.
Speaker 3: In the building.
Speaker 4: What they do.
Speaker 1: Somebody got a book out. I got a book out, man.
Speaker 5: February twenty fifth, drop is yay, yo, you are your
Speaker 5: own industry. Because you gotta realize you don't get you
Speaker 5: merging man.
Speaker 2: It says on the back how to adjoin the Illuminati.
Speaker 2: What you have to do.
Speaker 5: I'm just all right sacrifice before before you get into
Speaker 5: these heated conversations.
Speaker 1: I wanted to first give you both my flowers.
Speaker 6: Kingpin, Uh, you already know I love you, Love you
Speaker 6: to death, love your family, love your wife. One of
Speaker 6: the biggest unknown superheroes that are known behind the scenes.
Speaker 6: If you need your uh, if you need help getting monetized,
Speaker 6: if you need help doing anything, He's an army Swiss knife.
Speaker 6: I've learned from him all the time. I just wanted
Speaker 6: to tell you that I.
Speaker 4: Love you, brother, think you very much. People need to
Speaker 4: hear that because they were like, man, what happened to
Speaker 4: the podcast? Like people grow back on the radio doing
Speaker 4: the ball and they're taking over the airwaves doing something special.
Speaker 4: Wendy just went and got the eye surgery. She's building
Speaker 4: the incubator programs. She's doing something special, and we're doing
Speaker 4: something special as well. So I appreciate the flowers.
Speaker 3: Thank you.
Speaker 4: It's important for the people to know that we still communicate.
Speaker 4: We talk almost every week still and we still continue.
Speaker 1: To and the glue behind the scenes for Generation Now.
Speaker 6: People may not even know that Generation Now, which is
Speaker 6: a DJ drama lake Don Cannon ran label the GM
Speaker 6: who Now has a book out on the way.
Speaker 3: Amazon. It's in the street, it's in the trunk, it's everywhere.
Speaker 1: You feel me your knowledge on the industry. You've been
Speaker 1: in the industry me and you've been in.
Speaker 6: The trenches together, floors, all types of ship on the road.
Speaker 4: You know what they say, if you want to if
Speaker 4: you want to keep a secret, put it in a book.
Speaker 3: For sure.
Speaker 4: This is like, this is the secret revealed.
Speaker 5: It really is, because it's it's unlike things like you know,
Speaker 5: books that just give you a bunch of random information.
Speaker 5: This is literally a guide to where once you finish
Speaker 5: the sixteen chapters, you're ready to have money received, like
Speaker 5: you're loving to have your furnishing company. You're ready to
Speaker 5: implement a roll out of marketing strategy like whatever it takes,
Speaker 5: because you are your own industry.
Speaker 1: Okay, thank you for saying that. That is the perfect segue.
Speaker 6: King PANDAM starting with you, sir, Sorry to get you
Speaker 6: riled up some early in the episode. What are some
Speaker 6: things that frustrates you that artists do with their rollout?
Speaker 4: Eighty seven percent of all music on Spotify is not
Speaker 4: monetized because it doesn't have a thousand streams. That's three
Speaker 4: streams a day. Eighty seven percent of the one hundred
Speaker 4: and thirty five thousand records totally released every day, right,
Speaker 4: eighty seven percent of that music is not monetized. But
Speaker 4: the money that's collected is forty seven million dollars worth
Speaker 4: of revenue. So the number one pet peeve that most
Speaker 4: artists overdo is overlook the business of music in exchange
Speaker 4: for the stardom of popularity. And I think their desire
Speaker 4: whether you're an influencer, a DJ company owner. I was
Speaker 4: just thinking on the way over here, like can you
Speaker 4: really be a record label owner if you don't have
Speaker 4: a staff, like Can you really own a record label
Speaker 4: if you don't have people that know what it is?
Speaker 4: We were talking about it before the camera came on actionables,
Speaker 4: and you can have a bunch of people that know
Speaker 4: the technical side of the music industry, but how many
Speaker 4: of them know how to put that into real world situations.
Speaker 4: How many people are going to graduate this year with
Speaker 4: a degree in music business but don't know how to
Speaker 4: merge profiles, don't know how to do a catalog, or
Speaker 4: that don't know how to do publishing.
Speaker 1: Stop right there, I want to tag you back in.
Speaker 4: Come on.
Speaker 6: The best thing that ever happened to me and the
Speaker 6: worst thing ever happened to me. I got a job
Speaker 6: at Warner Records. I love the knowledge that I gained
Speaker 6: from it. I hated it only from the I hated
Speaker 6: it because I didn't get there sooner. I wish I
Speaker 6: did that in my early twenties.
Speaker 1: I could have.
Speaker 6: Evolved a lot differently, right because I'm already Ferrari when
Speaker 6: I get there, But I'm in the beginner type of
Speaker 6: job description. And back to Y'm gonna take you back in.
Speaker 6: I realized a record label runs with the staff. So
Speaker 6: if you're trying to put out a song, any type
Speaker 6: of music, you need a.
Speaker 7: Staff, a team, and the staff has a staff. There's
Speaker 7: a department here, there's a department there. That department has
Speaker 7: a boss. That department has a boss. That department boss
Speaker 7: talks to that department's boss.
Speaker 1: They have a meeting on Thursday. That department has a
Speaker 1: department boss. That department has a boss.
Speaker 6: They talk on Wednesday, talks on Monday.
Speaker 8: Real infrastructure, right for something that might not work, for
Speaker 8: something that the time doesn't work.
Speaker 5: But no, it's what it is. Strategic Now, whether it
Speaker 5: works is based on consumer consumption.
Speaker 1: Here we go right, you know.
Speaker 4: And on the flip side of that, I say, a
Speaker 4: lot of the people that are in position to help
Speaker 4: navigate some of these treacherous waters for these artists are
Speaker 4: are not versed or not prepared or equipped, should I say,
Speaker 4: to do a great job for these artists. We just
Speaker 4: did an episode on the Uncut game podcast Shameless Plug,
Speaker 4: and we did the.
Speaker 1: First two times for OG.
Speaker 4: In our first two episodes, one of them we did
Speaker 4: an audit. It was round Rolling Loud weekend when it
Speaker 4: was like we're gonna drop this, let's just do it.
Speaker 4: So one of the first two episodes We did an
Speaker 4: audit on Jello because he had an amazing, rolling loud
Speaker 4: performance and premiered some new music, so I wanted to
Speaker 4: see how that turned out for him. And then we
Speaker 4: did an audit on Asap Rocky, which is a powerhouses.
Speaker 4: You know, Flock was a legend in hip hop right now,
Speaker 4: Ben it got the baddest woman in the game everything,
Speaker 4: And I wanted to compare some of those guys moments,
Speaker 4: and you guys would have been underwhelmed. You guys would
Speaker 4: have been super unimpressed with the way that the things
Speaker 4: were handled for them in particular. And I say them
Speaker 4: because one is a megastar athlete that has crossed over
Speaker 4: the thresholds climb to the top of the mountain. He
Speaker 4: just got certified gold on his single right the Tweaker
Speaker 4: just went I shot the Hoty grow up and posting
Speaker 4: that up. The song with Glorilla was going crazy. The
Speaker 4: can you please? Right with Black Pack Radio, it's actually
Speaker 4: replaced the Tweaker on radio right now and Mike showing
Speaker 4: everything else, so it's doing what it's supposed to do.
Speaker 4: But where was the information? Where is the pre save links,
Speaker 4: where is the where's all the calls? To action. Where's
Speaker 4: the merchandise? Where's then you look at Asap Rocky And
Speaker 4: when he'd had his amazing Rolling Loud performance fill from
Speaker 4: a helicopter, the links in his bio were all broken.
Speaker 4: We didn't buy the album. You couldn't pre order anything
Speaker 4: like ladies and gentlemen, boys and girls, children and women
Speaker 4: of all shapes and sizes were bleeding pennies. We're bleeding
Speaker 4: pennies and we don't understand because nobody around you bothered
Speaker 4: to look at the link in your bio and say, hey, hey, flock,
Speaker 4: oh this link is broken. Bro, this don't take you
Speaker 4: nowhere before you go hang out of the helicopter. And
Speaker 4: what about the merchandise? He wore a shirt that he
Speaker 4: had on Rolling Loud two years prior, So I'm not
Speaker 4: trying to nitpick at him. I'm just saying the teams
Speaker 4: around some of these artists are not doing a good
Speaker 4: enough job of executing at a high level, and that's
Speaker 4: because most of them don't understand the business of music.
Speaker 4: A lot of opportunities, a lot of missed opportunities, and
Speaker 4: believe it or not, in the music business, you're not
Speaker 4: gonna make every shot shooting get back on defense, shooting,
Speaker 4: get back on defense. That's why you have a team
Speaker 4: around you. Some of those people are the center. Some
Speaker 4: of those people are the power forward. Some of those
Speaker 4: people is their job to fight underneath the rim, to
Speaker 4: get the rebound, to give it back to you so
Speaker 4: you could take another high percentage shot, right, Because that's
Speaker 4: what it is. It's lowing yourself and your limitation. So
Speaker 4: if what artists can or can't do, my brother, I'm
Speaker 4: sure they need to get this book because sixteen chapters.
Speaker 4: If they do a chapter a week, that's four months.
Speaker 4: That's research. That's less than a school semester.
Speaker 5: The thing about it though, even in describing the team,
Speaker 5: there's your business team and then there's your team team.
Speaker 5: So a lot of times a lot of artists until
Speaker 5: they hit like the independent status of like say like
Speaker 5: how Whiskey's independent right now, they don't have their team.
Speaker 5: They have their appointed people from the team that they're
Speaker 5: signed to, right So the personal integrity sometimes is missing
Speaker 5: in the mission. Because for the money that you're talking
Speaker 5: about missing the label of pick it up, it doesn't
Speaker 5: change their salary, so it doesn't influence their bottom line.
Speaker 5: So that's another reason it's important for an artist to
Speaker 5: become their own industry.
Speaker 8: Basically, now, rouis what is your biggest pet peeve in
Speaker 8: the industry?
Speaker 3: Lack of education.
Speaker 5: It's the same reason why I wrote the book, because
Speaker 5: everybody engages in all the fun stuff to making the music.
Speaker 5: They're coming out here, getting attention, buying shiny stuff and
Speaker 5: all that good stuff, but no one knows what they're doing.
Speaker 5: They just they record the song and want to put
Speaker 5: out the art. They're not understanding that the producer, the writers,
Speaker 5: everybody needs to be compensated.
Speaker 2: The point system is and all that stuff.
Speaker 5: Everything like your attorney sometimes is more important or as
Speaker 5: important as your engineer, because they're both guiding the product
Speaker 5: and the direction of the value of the monetary result.
Speaker 3: It's important. So education has been the biggest area opportun
Speaker 3: I see.
Speaker 8: Now, what is the what do y'all feel like? What
Speaker 8: breaks records nowadays? Because I hear some people sayd DJ
Speaker 8: still break records, and then I just seeing an interview
Speaker 8: where uh Nardo Wicks said that TikTok breaks records.
Speaker 5: Now it's a combination, in my opinion, of social currency
Speaker 5: and the actual industry. So you need the DJ and
Speaker 5: you need the streamer. The streamer is gonna it's going
Speaker 5: to tune you in with the person, and then the
Speaker 5: DJ is going to tune you in with the music
Speaker 5: because a lot of times the artist is not the
Speaker 5: vehicle that's carrying the music. Like even with Jello, it's like, yeah,
Speaker 5: he got his notoriety or whatnot, But because of that notoriety,
Speaker 5: it puts certain eyes on a record. So when you
Speaker 5: think about that record, you're thinking about just the moment
Speaker 5: that you're hearing.
Speaker 2: And it helps. His brothers are both NBA stars.
Speaker 5: To me, it goes back to where it was prior
Speaker 5: to like digital music. It's like, if you were a celebrity,
Speaker 5: they did the whole gamut with you. You got endorsements, you
Speaker 5: put out a record, you did everything, even if he
Speaker 5: was like a football star or or whatever the case was.
Speaker 5: So in today's time, it's like the industry shifting back
Speaker 5: to who has social currency and who can we put
Speaker 5: a product out through.
Speaker 4: Nothing in this business works alone, So there's no one
Speaker 4: thing that it takes to break a record. Breaking a
Speaker 4: record is a variety of things. It starts off organically
Speaker 4: in your neighborhood, the DJs locally in your city, have
Speaker 4: a hot record, and they're the ones to tell you,
Speaker 4: hey man, you got to get this to so and so,
Speaker 4: and they personally take it. I've seen you Ferrari. I've
Speaker 4: seen a lot of the different DJs take records locally,
Speaker 4: bring them in and be like, we have to help
Speaker 4: this record grow, and then that record travels to other
Speaker 4: pds and mds. Then the radio promoter gets involved and
Speaker 4: then all the bells and whistles and the machine starts
Speaker 4: to roll. Make no mistake about it that when a
Speaker 4: record breaks and it gets over to it had a
Speaker 4: lot of organic buzz. The artists have failed to work
Speaker 4: for the fans. They think they work for the label,
Speaker 4: so they don't want to create content because they think
Speaker 4: it's lame. You're working for your fans and unless you're
Speaker 4: a good point. Engagement is what leads to monetization activity.
Speaker 4: You have to be productive. I have to engage and
Speaker 4: post on social media in order to trigger some of
Speaker 4: those monetizations. Breaking news right today, YouTube announced that they
Speaker 4: were unrolling rolling out the dubbing feature for all YouTube
Speaker 4: paid partner programs. That means that just because you have
Speaker 4: a little check mark on your page, you don't get
Speaker 4: that feature. You have to have the benchmark ten thousand subscribers,
Speaker 4: are a thousand subscribers, three thousand watch hours. And then
Speaker 4: once you become a monetized partner with them, now you
Speaker 4: can have your podcast in forty languages or whatever it is.
Speaker 4: These are all the different things that are available to
Speaker 4: you once you monetize. Most artists will never monetize. The
Speaker 4: bigger the artists, the lazier they are with it, because
Speaker 4: they've gotten fat and successful off of being manipulated and
Speaker 4: taken advantage of. So why disrupt the system. I still
Speaker 4: get my little change. And then you got the people
Speaker 4: that sit in there and say, oh, I live in
Speaker 4: a car. Things are going bad for me. Things are
Speaker 4: bad for everybody right now. This economy, tariffs, tariffs got
Speaker 4: the economy jammed up.
Speaker 2: Baby, Everything about everything is bad everything.
Speaker 4: How as an artist do you think you're gonna sell
Speaker 4: what you don't own in a climate when everything that
Speaker 4: you're creating you're training a computer to do for you.
Speaker 4: You're logging on the chat GPT and you're giving it
Speaker 4: your ideas and you're asking it to come up with
Speaker 4: the best plan possible. And then two weeks later, an
Speaker 4: io platform pops up. What happens when you train one AI,
Speaker 4: it trains other ais. And you don't own these properties,
Speaker 4: these ideas, these sounds that you're uploading to these platforms.
Speaker 4: You're doing yourself a disservice because you're bleeding pennies at
Speaker 4: artists revenue solutions. That was the thing we prided ourselves with.
Speaker 4: We wanted to help artists earn revenue from their art.
Speaker 4: And that's what most people in this business. They know
Speaker 4: how they can make money, not how the artist makes money.
Speaker 8: I want to ask a question, Rry Royce, do you
Speaker 8: think that streamers are becoming bigger than rappers?
Speaker 5: I'm not gonna say for sure, they're more profitable and
Speaker 5: more influential than rappers. I don't think they're replacing rappers
Speaker 5: to a certain degree because organically, you know.
Speaker 3: I think so, Why do you think that?
Speaker 8: The reason why I think that is because it kind
Speaker 8: of stems from what king Pin said. The streamers are
Speaker 8: more relatable. These big artists are not relatable. They're not
Speaker 8: interacting with fans. They don't even want to talk to fans.
Speaker 8: They don't even they don't even want to have a conversation.
Speaker 5: With a fast streamer is talking to people. But see
Speaker 5: the thing, people make them big. We've taken rappers and
Speaker 5: we don't deem them as artists. We deem them as rappers, right,
Speaker 5: and so that's the problem right there. Everything that you're
Speaker 5: describing with being relatable, so on and so forth. These
Speaker 5: are just qualities that we have to instill in the
Speaker 5: artists because developments missing, that doesn't happen. So now a generation.
Speaker 3: Now, something we pride ourselves on is that we get
Speaker 3: our acts ready for.
Speaker 4: Some y'all do.
Speaker 8: Y'all do build y'all artists from the ground up. When
Speaker 8: you look at the all the artists that have.
Speaker 5: Recently came for directions, but everybody is a superstar. But
Speaker 5: at the same time, it's it's the humbleness. It's like
Speaker 5: he says, it's like they're lazy to a certain degree
Speaker 5: because you don't understand that you're you're always learning. As
Speaker 5: soon as you get in the d we're back at
Speaker 5: day one. Whatever however long you was working to get
Speaker 5: to this deal Erase all that time that you think
Speaker 5: you've already put in, because now it's time to put
Speaker 5: in this new time. Like we first signed an artist,
Speaker 5: you put them in the studio for six months to
Speaker 5: a year, so you can get whatever's in you out,
Speaker 5: so now we can focus on making the musion.
Speaker 2: So why would the artists get the money They ready
Speaker 2: to lead the label.
Speaker 4: Because they think they have it figured out, They think
Speaker 4: they have the solution to it. They think that because
Speaker 4: they're the goose that lays the golden eggs, that they
Speaker 4: deserve to get fed something different before they lay the
Speaker 4: golden egg. No, you're going to get put in another
Speaker 4: pen and you're gonna get fed more crap and keep
Speaker 4: laying golden eggs. The day you can't lay golden eggs,
Speaker 4: you will be replaced with another goose that could lay gold.
Speaker 5: What people forget is that brand association is what leads
Speaker 5: to growth. Right, So as soon as you disassociate yourself
Speaker 5: from this brand that's already established at a certain level,
Speaker 5: you're gonna see a gradual decline in how notable all
Speaker 5: your little moves are because they gonna keep doing the
Speaker 5: same type of moves. But you don't you take the
Speaker 5: fame with you. But you gotta get the fame first
Speaker 5: until you million dollar superstar person.
Speaker 3: It's like it could a always fall.
Speaker 4: Through one thousand streams, is what you need to monetize
Speaker 4: on Spotify. One thousand subscribers is what you need to
Speaker 4: monetize on YouTube, and that should be your barometer. Fifty
Speaker 4: sixty Hoodies sixty fifty five dollars. Hoodies makes you as
Speaker 4: much money as a platinum record will in royalties. Not
Speaker 4: having your business together is costing you more than anything
Speaker 4: else that you could be spending or investing in your
Speaker 4: money in right now. Not having your business together, not
Speaker 4: having access to the stuff that you need, prohibits you
Speaker 4: from doing the things that you want to do so
Speaker 4: that you can see the most out of it. Until
Speaker 4: that happens, anybody that has their business together will do
Speaker 4: better than any artist that is put in front of
Speaker 4: a microphone streamer or not.
Speaker 6: All right, so we run a long time, Okay, but
Speaker 6: I want you both to ask answer this last question
Speaker 6: before we go. I want you to look at the
Speaker 6: camera and give an artist advice on what should they
Speaker 6: do with their advance money?
Speaker 2: Who that's camera right there?
Speaker 1: You go first?
Speaker 3: Really, okay? With your advanced money.
Speaker 5: One, understand that this money is set to survive you
Speaker 5: potentially for one to three years. One to three years,
Speaker 5: So take that money, budget it out to where you're
Speaker 5: paying yourself a salary to live on for those one
Speaker 5: to three years. Because until it happens for you in
Speaker 5: a real way where there's a demand for you to
Speaker 5: do shows, so on and so forth, or you land
Speaker 5: some other type of promotional deal, this is gonna be
Speaker 5: the money that you have to live off of. This
Speaker 5: is the only money we owe you based on the
Speaker 5: contract that you signed. Again, the only money we owe
Speaker 5: you based on the contract you signed. Doesn't mean we
Speaker 5: don't help, but at the same time, budget your money.
Speaker 4: Go see a lawyer, in an accountant. Anything else that anybody
Speaker 4: tells you to do aside from that information there is irrelevant.
Speaker 4: Go see a lawyer, Go see account and make sure
Speaker 4: that you're you're set up and you're ready to make money,
Speaker 4: and that you have all of the things that you
Speaker 4: need as a business. So, if you're interested in running ads,
Speaker 4: you're gonna need a bank account, You're gonna need an LLC,
Speaker 4: You're gonna need an information You're gonna need a Google
Speaker 4: Ads account, You're gonna need a Meta ads account. You're
Speaker 4: gonna need a TikTok ads account. If you want to
Speaker 4: run ads, if you want somebody else to run ads
Speaker 4: for you so they can collect all the little preaks
Speaker 4: and benefits of it. Then, so be it. Go see
Speaker 4: a lawyer, go see an account. They're gonna be the
Speaker 4: two best bets for your initial expenditure with your you know, obviously,
Speaker 4: go to artripsul dot com and get you an audit
Speaker 4: for free so we can tell you what you need
Speaker 4: to do with your money.
Speaker 1: Now.
Speaker 5: Listen, that's great advice for the artist that's not associated
Speaker 5: with the major label and the major label system, that
Speaker 5: same advice will disrupt all those teams that Ray.
Speaker 3: Was talking about.
Speaker 5: When you're not affiliated with a major imprint, definitely take
Speaker 5: that route to make sure you collect are your coins
Speaker 5: when you sign that deal. We're focused on all that
Speaker 5: because that's also a part of the recoup when you
Speaker 5: sign with death Row.
Speaker 6: Come on, anything you got going on, give me some
Speaker 6: shout outs whatever you got going man.
Speaker 4: Of course you are my business partner. Tony ak I
Speaker 4: am the connect. Please don't call me O G my wife, Nikki, yourself,
Speaker 4: Rariy Hey, Wendy a double R the grade who's helping
Speaker 4: us with The Uncut Game podcast available every Wednesday. New
Speaker 4: audio drops on Thursdays, and video for That episode drops
Speaker 4: the following Wednesday. So aside from that art Rensoul dot Com,
Speaker 4: Uncut Game podcast, and stay tuned for the Art Artist Academy.
Speaker 4: We're getting ready to do a sixteen week course. We
Speaker 4: gotta talk after the episode.
Speaker 3: We're doing a.
Speaker 4: Sixteen week course and we got some other stuff that
Speaker 4: we're gonna have some people come in into a school
Speaker 4: type setting and learn over a couple of days the
Speaker 4: business of music. And it's all because of people like
Speaker 4: my business partner Tony. Of course we are ourgm A
Speaker 4: distribution and organic music destroy That's what.
Speaker 5: I got for you, O man. I want to be
Speaker 5: a part of some of that. Royce Munroe big shouts
Speaker 5: to Generation Now, the Big Three, DJ Don Cannon, DJ
Speaker 5: Drama and Lake Cheezy. If you don't know, Cash rules everything,
Speaker 5: Ki Cash new project will be available on all your
Speaker 5: streaming platforms. Shouts out Willie Joe, shouts out TC, shouts
Speaker 5: out Trey McKayla, the entire staff shouts out to all
Speaker 5: the interns. And if you don't know, please know that
Speaker 5: you are your own industry. And by the way, it's
Speaker 5: online everywhere.
Speaker 1: And by the way, uh baul Alert is managed by Generation.
Speaker 3: Listen, don't get it. Don't get it? Best?
Speaker 1: Are you all? You want to drop that lit?
Speaker 5: Because I wanted to be a mystery, but yeah it
Speaker 5: is big g n if you need to get here
Speaker 5: anywhere that relates to these two.
Speaker 3: Royce, I'm calling me.
Speaker 5: Everybody that's waiting a response. I promise you I'm gonna respond.
Speaker 4: Your time is coming, yes, sir,