WEBVTT - Episode 381 "Mark Hernandez & Royce Monroe" 0:00:00.160 --> 0:00:08.720 They get a litty called me broadcast a lot from Atlanta, Georgia. 0:00:08.800 --> 0:00:09.799 Welcome to the ball Alert Show. 0:00:09.800 --> 0:00:11.200 I though by the name for I go over to 0:00:11.240 --> 0:00:12.360 the name you know, bat, the. 0:00:12.280 --> 0:00:15.320 World famous Kingpin, the world famous Royce Monroe is. 0:00:15.320 --> 0:00:15.800 In the building. 0:00:16.040 --> 0:00:18.360 What they do. 0:00:18.600 --> 0:00:21.280 Somebody got a book out. I got a book out, man. 0:00:21.320 --> 0:00:23.840 February twenty fifth, drop is yay, yo, you are your 0:00:23.880 --> 0:00:26.599 own industry. Because you gotta realize you don't get you 0:00:26.760 --> 0:00:27.840 merging man. 0:00:27.960 --> 0:00:31.200 It says on the back how to adjoin the Illuminati. 0:00:31.320 --> 0:00:32.240 What you have to do. 0:00:32.800 --> 0:00:37.479 I'm just all right sacrifice before before you get into 0:00:37.560 --> 0:00:38.920 these heated conversations. 0:00:38.920 --> 0:00:41.280 I wanted to first give you both my flowers. 0:00:41.600 --> 0:00:44.120 Kingpin, Uh, you already know I love you, Love you 0:00:44.159 --> 0:00:48.839 to death, love your family, love your wife. One of 0:00:48.880 --> 0:00:55.000 the biggest unknown superheroes that are known behind the scenes. 0:00:55.920 --> 0:00:58.960 If you need your uh, if you need help getting monetized, 0:00:58.960 --> 0:01:02.280 if you need help doing anything, He's an army Swiss knife. 0:01:02.280 --> 0:01:05.080 I've learned from him all the time. I just wanted 0:01:05.120 --> 0:01:06.600 to tell you that I. 0:01:06.600 --> 0:01:08.000 Love you, brother, think you very much. People need to 0:01:08.000 --> 0:01:09.440 hear that because they were like, man, what happened to 0:01:09.440 --> 0:01:12.000 the podcast? Like people grow back on the radio doing 0:01:12.000 --> 0:01:14.880 the ball and they're taking over the airwaves doing something special. 0:01:15.240 --> 0:01:17.520 Wendy just went and got the eye surgery. She's building 0:01:17.560 --> 0:01:20.080 the incubator programs. She's doing something special, and we're doing 0:01:20.080 --> 0:01:22.120 something special as well. So I appreciate the flowers. 0:01:22.120 --> 0:01:22.360 Thank you. 0:01:22.400 --> 0:01:25.000 It's important for the people to know that we still communicate. 0:01:25.080 --> 0:01:28.039 We talk almost every week still and we still continue. 0:01:27.640 --> 0:01:30.760 To and the glue behind the scenes for Generation Now. 0:01:31.000 --> 0:01:33.320 People may not even know that Generation Now, which is 0:01:33.319 --> 0:01:39.640 a DJ drama lake Don Cannon ran label the GM 0:01:40.560 --> 0:01:43.560 who Now has a book out on the way. 0:01:46.240 --> 0:01:48.720 Amazon. It's in the street, it's in the trunk, it's everywhere. 0:01:48.800 --> 0:01:50.880 You feel me your knowledge on the industry. You've been 0:01:50.920 --> 0:01:52.240 in the industry me and you've been in. 0:01:52.200 --> 0:01:57.760 The trenches together, floors, all types of ship on the road. 0:01:57.920 --> 0:01:59.040 You know what they say, if you want to if 0:01:59.040 --> 0:02:00.720 you want to keep a secret, put it in a book. 0:02:01.160 --> 0:02:01.559 For sure. 0:02:01.760 --> 0:02:04.360 This is like, this is the secret revealed. 0:02:04.840 --> 0:02:07.640 It really is, because it's it's unlike things like you know, 0:02:08.000 --> 0:02:09.800 books that just give you a bunch of random information. 0:02:09.840 --> 0:02:11.760 This is literally a guide to where once you finish 0:02:11.760 --> 0:02:15.840 the sixteen chapters, you're ready to have money received, like 0:02:15.880 --> 0:02:18.000 you're loving to have your furnishing company. You're ready to 0:02:18.120 --> 0:02:20.800 implement a roll out of marketing strategy like whatever it takes, 0:02:20.840 --> 0:02:22.800 because you are your own industry. 0:02:22.840 --> 0:02:26.639 Okay, thank you for saying that. That is the perfect segue. 0:02:27.440 --> 0:02:29.480 King PANDAM starting with you, sir, Sorry to get you 0:02:29.560 --> 0:02:32.800 riled up some early in the episode. What are some 0:02:32.919 --> 0:02:38.480 things that frustrates you that artists do with their rollout? 0:02:38.800 --> 0:02:41.360 Eighty seven percent of all music on Spotify is not 0:02:41.400 --> 0:02:44.800 monetized because it doesn't have a thousand streams. That's three 0:02:44.840 --> 0:02:49.239 streams a day. Eighty seven percent of the one hundred 0:02:49.240 --> 0:02:52.200 and thirty five thousand records totally released every day, right, 0:02:52.960 --> 0:02:55.560 eighty seven percent of that music is not monetized. But 0:02:55.600 --> 0:02:58.079 the money that's collected is forty seven million dollars worth 0:02:58.120 --> 0:03:01.320 of revenue. So the number one pet peeve that most 0:03:01.400 --> 0:03:05.400 artists overdo is overlook the business of music in exchange 0:03:05.400 --> 0:03:09.639 for the stardom of popularity. And I think their desire 0:03:10.560 --> 0:03:14.200 whether you're an influencer, a DJ company owner. I was 0:03:14.240 --> 0:03:15.720 just thinking on the way over here, like can you 0:03:15.800 --> 0:03:18.360 really be a record label owner if you don't have 0:03:18.440 --> 0:03:23.000 a staff, like Can you really own a record label 0:03:23.040 --> 0:03:25.040 if you don't have people that know what it is? 0:03:25.040 --> 0:03:28.040 We were talking about it before the camera came on actionables, 0:03:28.400 --> 0:03:29.760 and you can have a bunch of people that know 0:03:29.840 --> 0:03:33.000 the technical side of the music industry, but how many 0:03:33.000 --> 0:03:35.520 of them know how to put that into real world situations. 0:03:35.920 --> 0:03:37.840 How many people are going to graduate this year with 0:03:37.920 --> 0:03:40.520 a degree in music business but don't know how to 0:03:40.560 --> 0:03:42.560 merge profiles, don't know how to do a catalog, or 0:03:42.640 --> 0:03:43.920 that don't know how to do publishing. 0:03:44.040 --> 0:03:45.680 Stop right there, I want to tag you back in. 0:03:45.840 --> 0:03:46.160 Come on. 0:03:46.960 --> 0:03:48.720 The best thing that ever happened to me and the 0:03:48.760 --> 0:03:50.200 worst thing ever happened to me. I got a job 0:03:50.200 --> 0:03:53.920 at Warner Records. I love the knowledge that I gained 0:03:53.920 --> 0:03:57.160 from it. I hated it only from the I hated 0:03:57.200 --> 0:04:00.480 it because I didn't get there sooner. I wish I 0:04:00.520 --> 0:04:02.040 did that in my early twenties. 0:04:02.560 --> 0:04:03.040 I could have. 0:04:03.120 --> 0:04:06.440 Evolved a lot differently, right because I'm already Ferrari when 0:04:06.440 --> 0:04:08.280 I get there, But I'm in the beginner type of 0:04:08.400 --> 0:04:10.720 job description. And back to Y'm gonna take you back in. 0:04:11.320 --> 0:04:17.440 I realized a record label runs with the staff. So 0:04:17.480 --> 0:04:20.560 if you're trying to put out a song, any type 0:04:20.600 --> 0:04:23.440 of music, you need a. 0:04:23.560 --> 0:04:27.880 Staff, a team, and the staff has a staff. There's 0:04:27.920 --> 0:04:31.680 a department here, there's a department there. That department has 0:04:31.680 --> 0:04:34.400 a boss. That department has a boss. That department boss 0:04:34.440 --> 0:04:35.880 talks to that department's boss. 0:04:36.000 --> 0:04:38.440 They have a meeting on Thursday. That department has a 0:04:38.480 --> 0:04:40.520 department boss. That department has a boss. 0:04:40.640 --> 0:04:44.440 They talk on Wednesday, talks on Monday. 0:04:44.480 --> 0:04:49.039 Real infrastructure, right for something that might not work, for 0:04:49.160 --> 0:04:51.680 something that the time doesn't work. 0:04:51.720 --> 0:04:57.479 But no, it's what it is. Strategic Now, whether it 0:04:57.600 --> 0:04:59.720 works is based on consumer consumption. 0:05:00.120 --> 0:05:02.359 Here we go right, you know. 0:05:02.600 --> 0:05:05.440 And on the flip side of that, I say, a 0:05:05.440 --> 0:05:07.240 lot of the people that are in position to help 0:05:07.480 --> 0:05:11.440 navigate some of these treacherous waters for these artists are 0:05:11.680 --> 0:05:15.160 are not versed or not prepared or equipped, should I say, 0:05:15.440 --> 0:05:17.440 to do a great job for these artists. We just 0:05:17.440 --> 0:05:20.320 did an episode on the Uncut game podcast Shameless Plug, 0:05:20.760 --> 0:05:21.560 and we did the. 0:05:21.480 --> 0:05:23.880 First two times for OG. 0:05:24.040 --> 0:05:26.200 In our first two episodes, one of them we did 0:05:26.240 --> 0:05:28.479 an audit. It was round Rolling Loud weekend when it 0:05:28.520 --> 0:05:30.480 was like we're gonna drop this, let's just do it. 0:05:30.839 --> 0:05:32.359 So one of the first two episodes We did an 0:05:32.400 --> 0:05:35.520 audit on Jello because he had an amazing, rolling loud 0:05:35.560 --> 0:05:37.560 performance and premiered some new music, so I wanted to 0:05:37.600 --> 0:05:39.520 see how that turned out for him. And then we 0:05:39.520 --> 0:05:42.080 did an audit on Asap Rocky, which is a powerhouses. 0:05:42.120 --> 0:05:44.120 You know, Flock was a legend in hip hop right now, 0:05:44.320 --> 0:05:46.479 Ben it got the baddest woman in the game everything, 0:05:46.760 --> 0:05:48.960 And I wanted to compare some of those guys moments, 0:05:49.560 --> 0:05:51.479 and you guys would have been underwhelmed. You guys would 0:05:51.520 --> 0:05:53.960 have been super unimpressed with the way that the things 0:05:53.960 --> 0:05:56.400 were handled for them in particular. And I say them 0:05:56.440 --> 0:06:02.360 because one is a megastar athlete that has crossed over 0:06:02.440 --> 0:06:04.479 the thresholds climb to the top of the mountain. He 0:06:04.640 --> 0:06:07.679 just got certified gold on his single right the Tweaker 0:06:07.720 --> 0:06:09.360 just went I shot the Hoty grow up and posting 0:06:09.400 --> 0:06:12.159 that up. The song with Glorilla was going crazy. The 0:06:12.200 --> 0:06:15.200 can you please? Right with Black Pack Radio, it's actually 0:06:15.240 --> 0:06:17.479 replaced the Tweaker on radio right now and Mike showing 0:06:17.520 --> 0:06:19.200 everything else, so it's doing what it's supposed to do. 0:06:20.760 --> 0:06:24.039 But where was the information? Where is the pre save links, 0:06:24.040 --> 0:06:26.760 where is the where's all the calls? To action. Where's 0:06:26.800 --> 0:06:29.640 the merchandise? Where's then you look at Asap Rocky And 0:06:29.640 --> 0:06:32.520 when he'd had his amazing Rolling Loud performance fill from 0:06:32.560 --> 0:06:35.359 a helicopter, the links in his bio were all broken. 0:06:36.000 --> 0:06:38.359 We didn't buy the album. You couldn't pre order anything 0:06:38.440 --> 0:06:40.920 like ladies and gentlemen, boys and girls, children and women 0:06:40.920 --> 0:06:44.560 of all shapes and sizes were bleeding pennies. We're bleeding 0:06:44.560 --> 0:06:47.520 pennies and we don't understand because nobody around you bothered 0:06:47.520 --> 0:06:50.559 to look at the link in your bio and say, hey, hey, flock, 0:06:50.600 --> 0:06:53.120 oh this link is broken. Bro, this don't take you 0:06:53.160 --> 0:06:56.120 nowhere before you go hang out of the helicopter. And 0:06:56.200 --> 0:06:58.279 what about the merchandise? He wore a shirt that he 0:06:58.279 --> 0:07:00.479 had on Rolling Loud two years prior, So I'm not 0:07:00.520 --> 0:07:02.599 trying to nitpick at him. I'm just saying the teams 0:07:02.640 --> 0:07:05.320 around some of these artists are not doing a good 0:07:05.400 --> 0:07:08.400 enough job of executing at a high level, and that's 0:07:08.400 --> 0:07:11.320 because most of them don't understand the business of music. 0:07:12.840 --> 0:07:15.560 A lot of opportunities, a lot of missed opportunities, and 0:07:15.800 --> 0:07:18.640 believe it or not, in the music business, you're not 0:07:18.680 --> 0:07:22.520 gonna make every shot shooting get back on defense, shooting, 0:07:22.560 --> 0:07:24.240 get back on defense. That's why you have a team 0:07:24.320 --> 0:07:26.640 around you. Some of those people are the center. Some 0:07:26.680 --> 0:07:28.320 of those people are the power forward. Some of those 0:07:28.360 --> 0:07:30.800 people is their job to fight underneath the rim, to 0:07:30.840 --> 0:07:32.280 get the rebound, to give it back to you so 0:07:32.320 --> 0:07:35.960 you could take another high percentage shot, right, Because that's 0:07:35.960 --> 0:07:38.760 what it is. It's lowing yourself and your limitation. So 0:07:39.160 --> 0:07:41.360 if what artists can or can't do, my brother, I'm 0:07:41.400 --> 0:07:44.360 sure they need to get this book because sixteen chapters. 0:07:44.960 --> 0:07:47.640 If they do a chapter a week, that's four months. 0:07:47.960 --> 0:07:50.200 That's research. That's less than a school semester. 0:07:50.920 --> 0:07:53.240 The thing about it though, even in describing the team, 0:07:53.400 --> 0:07:55.720 there's your business team and then there's your team team. 0:07:55.800 --> 0:07:57.400 So a lot of times a lot of artists until 0:07:57.400 --> 0:07:59.480 they hit like the independent status of like say like 0:07:59.520 --> 0:08:02.960 how Whiskey's independent right now, they don't have their team. 0:08:03.120 --> 0:08:05.880 They have their appointed people from the team that they're 0:08:05.920 --> 0:08:10.040 signed to, right So the personal integrity sometimes is missing 0:08:10.200 --> 0:08:12.880 in the mission. Because for the money that you're talking 0:08:12.920 --> 0:08:15.400 about missing the label of pick it up, it doesn't 0:08:15.440 --> 0:08:18.080 change their salary, so it doesn't influence their bottom line. 0:08:18.120 --> 0:08:20.680 So that's another reason it's important for an artist to 0:08:20.720 --> 0:08:21.760 become their own industry. 0:08:21.760 --> 0:08:24.640 Basically, now, rouis what is your biggest pet peeve in 0:08:24.680 --> 0:08:25.720 the industry? 0:08:25.920 --> 0:08:26.760 Lack of education. 0:08:27.800 --> 0:08:29.760 It's the same reason why I wrote the book, because 0:08:30.120 --> 0:08:33.040 everybody engages in all the fun stuff to making the music. 0:08:33.080 --> 0:08:35.520 They're coming out here, getting attention, buying shiny stuff and 0:08:35.520 --> 0:08:38.240 all that good stuff, but no one knows what they're doing. 0:08:38.640 --> 0:08:40.400 They just they record the song and want to put 0:08:40.400 --> 0:08:43.880 out the art. They're not understanding that the producer, the writers, 0:08:43.920 --> 0:08:46.240 everybody needs to be compensated. 0:08:45.600 --> 0:08:47.960 The point system is and all that stuff. 0:08:48.040 --> 0:08:50.920 Everything like your attorney sometimes is more important or as 0:08:51.000 --> 0:08:54.160 important as your engineer, because they're both guiding the product 0:08:54.240 --> 0:08:56.800 and the direction of the value of the monetary result. 0:08:57.520 --> 0:09:00.080 It's important. So education has been the biggest area opportun 0:09:00.280 --> 0:09:00.800 I see. 0:09:01.360 --> 0:09:05.200 Now, what is the what do y'all feel like? What 0:09:05.360 --> 0:09:09.080 breaks records nowadays? Because I hear some people sayd DJ 0:09:09.200 --> 0:09:11.600 still break records, and then I just seeing an interview 0:09:12.120 --> 0:09:15.920 where uh Nardo Wicks said that TikTok breaks records. 0:09:15.960 --> 0:09:19.680 Now it's a combination, in my opinion, of social currency 0:09:20.480 --> 0:09:23.360 and the actual industry. So you need the DJ and 0:09:23.400 --> 0:09:26.160 you need the streamer. The streamer is gonna it's going 0:09:26.240 --> 0:09:28.079 to tune you in with the person, and then the 0:09:28.160 --> 0:09:29.640 DJ is going to tune you in with the music 0:09:29.679 --> 0:09:31.640 because a lot of times the artist is not the 0:09:31.760 --> 0:09:35.160 vehicle that's carrying the music. Like even with Jello, it's like, yeah, 0:09:35.200 --> 0:09:39.079 he got his notoriety or whatnot, But because of that notoriety, 0:09:39.120 --> 0:09:41.280 it puts certain eyes on a record. So when you 0:09:41.320 --> 0:09:43.439 think about that record, you're thinking about just the moment 0:09:43.559 --> 0:09:44.479 that you're hearing. 0:09:44.440 --> 0:09:47.480 And it helps. His brothers are both NBA stars. 0:09:48.480 --> 0:09:50.720 To me, it goes back to where it was prior 0:09:50.760 --> 0:09:54.559 to like digital music. It's like, if you were a celebrity, 0:09:54.600 --> 0:09:57.040 they did the whole gamut with you. You got endorsements, you 0:09:57.040 --> 0:09:58.760 put out a record, you did everything, even if he 0:09:58.840 --> 0:10:01.440 was like a football star or or whatever the case was. 0:10:01.480 --> 0:10:04.600 So in today's time, it's like the industry shifting back 0:10:04.640 --> 0:10:08.080 to who has social currency and who can we put 0:10:08.080 --> 0:10:09.079 a product out through. 0:10:11.080 --> 0:10:14.120 Nothing in this business works alone, So there's no one 0:10:14.200 --> 0:10:16.080 thing that it takes to break a record. Breaking a 0:10:16.120 --> 0:10:18.920 record is a variety of things. It starts off organically 0:10:19.000 --> 0:10:22.160 in your neighborhood, the DJs locally in your city, have 0:10:22.240 --> 0:10:23.760 a hot record, and they're the ones to tell you, 0:10:23.760 --> 0:10:25.160 hey man, you got to get this to so and so, 0:10:25.280 --> 0:10:27.600 and they personally take it. I've seen you Ferrari. I've 0:10:27.600 --> 0:10:29.840 seen a lot of the different DJs take records locally, 0:10:30.320 --> 0:10:31.800 bring them in and be like, we have to help 0:10:31.840 --> 0:10:33.880 this record grow, and then that record travels to other 0:10:33.880 --> 0:10:36.719 pds and mds. Then the radio promoter gets involved and 0:10:36.760 --> 0:10:38.760 then all the bells and whistles and the machine starts 0:10:38.760 --> 0:10:41.080 to roll. Make no mistake about it that when a 0:10:41.120 --> 0:10:42.960 record breaks and it gets over to it had a 0:10:42.960 --> 0:10:46.520 lot of organic buzz. The artists have failed to work 0:10:46.559 --> 0:10:48.559 for the fans. They think they work for the label, 0:10:48.600 --> 0:10:50.360 so they don't want to create content because they think 0:10:50.360 --> 0:10:53.760 it's lame. You're working for your fans and unless you're 0:10:54.240 --> 0:10:58.599 a good point. Engagement is what leads to monetization activity. 0:10:58.640 --> 0:11:00.840 You have to be productive. I have to engage and 0:11:00.880 --> 0:11:03.800 post on social media in order to trigger some of 0:11:03.800 --> 0:11:07.520 those monetizations. Breaking news right today, YouTube announced that they 0:11:07.520 --> 0:11:11.160 were unrolling rolling out the dubbing feature for all YouTube 0:11:11.160 --> 0:11:13.680 paid partner programs. That means that just because you have 0:11:13.720 --> 0:11:15.360 a little check mark on your page, you don't get 0:11:15.360 --> 0:11:18.960 that feature. You have to have the benchmark ten thousand subscribers, 0:11:19.000 --> 0:11:21.880 are a thousand subscribers, three thousand watch hours. And then 0:11:21.960 --> 0:11:24.560 once you become a monetized partner with them, now you 0:11:24.559 --> 0:11:27.160 can have your podcast in forty languages or whatever it is. 0:11:27.480 --> 0:11:29.680 These are all the different things that are available to 0:11:29.760 --> 0:11:33.960 you once you monetize. Most artists will never monetize. The 0:11:34.000 --> 0:11:36.520 bigger the artists, the lazier they are with it, because 0:11:36.520 --> 0:11:39.640 they've gotten fat and successful off of being manipulated and 0:11:39.640 --> 0:11:42.040 taken advantage of. So why disrupt the system. I still 0:11:42.040 --> 0:11:44.280 get my little change. And then you got the people 0:11:44.280 --> 0:11:45.440 that sit in there and say, oh, I live in 0:11:45.440 --> 0:11:47.760 a car. Things are going bad for me. Things are 0:11:47.760 --> 0:11:50.760 bad for everybody right now. This economy, tariffs, tariffs got 0:11:50.800 --> 0:11:51.800 the economy jammed up. 0:11:51.840 --> 0:11:54.640 Baby, Everything about everything is bad everything. 0:11:55.200 --> 0:11:57.800 How as an artist do you think you're gonna sell 0:11:57.840 --> 0:12:01.280 what you don't own in a climate when everything that 0:12:01.320 --> 0:12:04.400 you're creating you're training a computer to do for you. 0:12:04.400 --> 0:12:06.800 You're logging on the chat GPT and you're giving it 0:12:06.840 --> 0:12:08.760 your ideas and you're asking it to come up with 0:12:08.800 --> 0:12:11.360 the best plan possible. And then two weeks later, an 0:12:11.400 --> 0:12:14.800 io platform pops up. What happens when you train one AI, 0:12:14.880 --> 0:12:18.080 it trains other ais. And you don't own these properties, 0:12:18.200 --> 0:12:21.160 these ideas, these sounds that you're uploading to these platforms. 0:12:21.280 --> 0:12:24.160 You're doing yourself a disservice because you're bleeding pennies at 0:12:24.240 --> 0:12:26.840 artists revenue solutions. That was the thing we prided ourselves with. 0:12:27.280 --> 0:12:31.760 We wanted to help artists earn revenue from their art. 0:12:32.040 --> 0:12:34.120 And that's what most people in this business. They know 0:12:34.120 --> 0:12:36.480 how they can make money, not how the artist makes money. 0:12:37.960 --> 0:12:41.760 I want to ask a question, Rry Royce, do you 0:12:41.840 --> 0:12:44.320 think that streamers are becoming bigger than rappers? 0:12:46.480 --> 0:12:51.400 I'm not gonna say for sure, they're more profitable and 0:12:51.440 --> 0:12:56.319 more influential than rappers. I don't think they're replacing rappers 0:12:56.360 --> 0:12:59.040 to a certain degree because organically, you know. 0:12:59.480 --> 0:13:01.280 I think so, Why do you think that? 0:13:01.640 --> 0:13:04.640 The reason why I think that is because it kind 0:13:04.640 --> 0:13:08.760 of stems from what king Pin said. The streamers are 0:13:09.440 --> 0:13:13.080 more relatable. These big artists are not relatable. They're not 0:13:13.120 --> 0:13:15.400 interacting with fans. They don't even want to talk to fans. 0:13:15.400 --> 0:13:18.480 They don't even they don't even want to have a conversation. 0:13:17.880 --> 0:13:21.200 With a fast streamer is talking to people. But see 0:13:21.320 --> 0:13:24.720 the thing, people make them big. We've taken rappers and 0:13:24.760 --> 0:13:27.520 we don't deem them as artists. We deem them as rappers, right, 0:13:27.600 --> 0:13:30.520 and so that's the problem right there. Everything that you're 0:13:30.520 --> 0:13:32.720 describing with being relatable, so on and so forth. These 0:13:32.720 --> 0:13:35.080 are just qualities that we have to instill in the 0:13:35.200 --> 0:13:40.600 artists because developments missing, that doesn't happen. So now a generation. 0:13:40.679 --> 0:13:42.520 Now, something we pride ourselves on is that we get 0:13:42.520 --> 0:13:43.520 our acts ready for. 0:13:43.480 --> 0:13:43.960 Some y'all do. 0:13:44.040 --> 0:13:46.120 Y'all do build y'all artists from the ground up. When 0:13:46.120 --> 0:13:47.360 you look at the all the artists that have. 0:13:47.800 --> 0:13:51.320 Recently came for directions, but everybody is a superstar. But 0:13:51.400 --> 0:13:53.840 at the same time, it's it's the humbleness. It's like 0:13:53.880 --> 0:13:56.400 he says, it's like they're lazy to a certain degree 0:13:56.760 --> 0:13:59.200 because you don't understand that you're you're always learning. As 0:13:59.240 --> 0:14:00.720 soon as you get in the d we're back at 0:14:00.760 --> 0:14:02.679 day one. Whatever however long you was working to get 0:14:02.720 --> 0:14:04.920 to this deal Erase all that time that you think 0:14:04.920 --> 0:14:06.480 you've already put in, because now it's time to put 0:14:06.520 --> 0:14:08.640 in this new time. Like we first signed an artist, 0:14:08.640 --> 0:14:10.320 you put them in the studio for six months to 0:14:10.360 --> 0:14:12.160 a year, so you can get whatever's in you out, 0:14:12.440 --> 0:14:14.080 so now we can focus on making the musion. 0:14:14.200 --> 0:14:15.840 So why would the artists get the money They ready 0:14:15.880 --> 0:14:16.920 to lead the label. 0:14:17.600 --> 0:14:20.240 Because they think they have it figured out, They think 0:14:20.280 --> 0:14:22.120 they have the solution to it. They think that because 0:14:22.160 --> 0:14:24.040 they're the goose that lays the golden eggs, that they 0:14:24.080 --> 0:14:26.280 deserve to get fed something different before they lay the 0:14:26.320 --> 0:14:28.680 golden egg. No, you're going to get put in another 0:14:28.720 --> 0:14:30.960 pen and you're gonna get fed more crap and keep 0:14:31.040 --> 0:14:33.320 laying golden eggs. The day you can't lay golden eggs, 0:14:33.480 --> 0:14:36.000 you will be replaced with another goose that could lay gold. 0:14:38.120 --> 0:14:40.880 What people forget is that brand association is what leads 0:14:40.920 --> 0:14:43.880 to growth. Right, So as soon as you disassociate yourself 0:14:43.920 --> 0:14:46.280 from this brand that's already established at a certain level, 0:14:46.440 --> 0:14:50.600 you're gonna see a gradual decline in how notable all 0:14:50.600 --> 0:14:52.560 your little moves are because they gonna keep doing the 0:14:52.560 --> 0:14:54.560 same type of moves. But you don't you take the 0:14:54.600 --> 0:14:56.280 fame with you. But you gotta get the fame first 0:14:56.360 --> 0:14:58.960 until you million dollar superstar person. 0:14:59.240 --> 0:15:00.720 It's like it could a always fall. 0:15:00.560 --> 0:15:03.520 Through one thousand streams, is what you need to monetize 0:15:03.560 --> 0:15:06.640 on Spotify. One thousand subscribers is what you need to 0:15:06.680 --> 0:15:10.800 monetize on YouTube, and that should be your barometer. Fifty 0:15:10.920 --> 0:15:13.640 sixty Hoodies sixty fifty five dollars. Hoodies makes you as 0:15:13.720 --> 0:15:17.400 much money as a platinum record will in royalties. Not 0:15:17.480 --> 0:15:21.000 having your business together is costing you more than anything 0:15:21.000 --> 0:15:22.920 else that you could be spending or investing in your 0:15:22.920 --> 0:15:25.520 money in right now. Not having your business together, not 0:15:25.600 --> 0:15:28.160 having access to the stuff that you need, prohibits you 0:15:28.200 --> 0:15:29.840 from doing the things that you want to do so 0:15:29.840 --> 0:15:31.880 that you can see the most out of it. Until 0:15:31.880 --> 0:15:34.880 that happens, anybody that has their business together will do 0:15:34.920 --> 0:15:36.600 better than any artist that is put in front of 0:15:36.600 --> 0:15:37.840 a microphone streamer or not. 0:15:38.280 --> 0:15:40.920 All right, so we run a long time, Okay, but 0:15:40.960 --> 0:15:43.280 I want you both to ask answer this last question 0:15:43.360 --> 0:15:47.000 before we go. I want you to look at the 0:15:47.040 --> 0:15:51.880 camera and give an artist advice on what should they 0:15:51.960 --> 0:15:53.560 do with their advance money? 0:15:53.800 --> 0:15:55.440 Who that's camera right there? 0:15:56.320 --> 0:15:56.880 You go first? 0:15:56.880 --> 0:15:59.200 Really, okay? With your advanced money. 0:15:59.600 --> 0:16:04.160 One, understand that this money is set to survive you 0:16:04.320 --> 0:16:08.640 potentially for one to three years. One to three years, 0:16:08.640 --> 0:16:11.600 So take that money, budget it out to where you're 0:16:11.600 --> 0:16:14.560 paying yourself a salary to live on for those one 0:16:14.600 --> 0:16:17.520 to three years. Because until it happens for you in 0:16:17.560 --> 0:16:19.640 a real way where there's a demand for you to 0:16:19.680 --> 0:16:21.600 do shows, so on and so forth, or you land 0:16:21.600 --> 0:16:24.680 some other type of promotional deal, this is gonna be 0:16:24.720 --> 0:16:26.360 the money that you have to live off of. This 0:16:26.480 --> 0:16:29.400 is the only money we owe you based on the 0:16:29.440 --> 0:16:32.320 contract that you signed. Again, the only money we owe 0:16:32.320 --> 0:16:33.760 you based on the contract you signed. Doesn't mean we 0:16:33.760 --> 0:16:38.600 don't help, but at the same time, budget your money. 0:16:40.360 --> 0:16:42.640 Go see a lawyer, in an accountant. Anything else that anybody 0:16:42.640 --> 0:16:45.360 tells you to do aside from that information there is irrelevant. 0:16:45.400 --> 0:16:47.560 Go see a lawyer, Go see account and make sure 0:16:47.560 --> 0:16:50.240 that you're you're set up and you're ready to make money, 0:16:50.320 --> 0:16:52.080 and that you have all of the things that you 0:16:52.120 --> 0:16:54.120 need as a business. So, if you're interested in running ads, 0:16:54.160 --> 0:16:56.480 you're gonna need a bank account, You're gonna need an LLC, 0:16:56.560 --> 0:16:58.280 You're gonna need an information You're gonna need a Google 0:16:58.280 --> 0:17:01.000 Ads account, You're gonna need a Meta ads account. You're 0:17:01.000 --> 0:17:03.160 gonna need a TikTok ads account. If you want to 0:17:03.200 --> 0:17:05.119 run ads, if you want somebody else to run ads 0:17:05.160 --> 0:17:07.600 for you so they can collect all the little preaks 0:17:07.640 --> 0:17:09.200 and benefits of it. Then, so be it. Go see 0:17:09.200 --> 0:17:10.879 a lawyer, go see an account. They're gonna be the 0:17:10.920 --> 0:17:14.840 two best bets for your initial expenditure with your you know, obviously, 0:17:14.920 --> 0:17:17.160 go to artripsul dot com and get you an audit 0:17:17.160 --> 0:17:18.639 for free so we can tell you what you need 0:17:18.680 --> 0:17:19.280 to do with your money. 0:17:19.480 --> 0:17:19.640 Now. 0:17:20.040 --> 0:17:22.800 Listen, that's great advice for the artist that's not associated 0:17:22.840 --> 0:17:25.520 with the major label and the major label system, that 0:17:25.560 --> 0:17:28.720 same advice will disrupt all those teams that Ray. 0:17:28.560 --> 0:17:29.160 Was talking about. 0:17:30.480 --> 0:17:33.640 When you're not affiliated with a major imprint, definitely take 0:17:33.680 --> 0:17:35.440 that route to make sure you collect are your coins 0:17:35.440 --> 0:17:38.280 when you sign that deal. We're focused on all that 0:17:38.320 --> 0:17:40.119 because that's also a part of the recoup when you 0:17:40.119 --> 0:17:41.040 sign with death Row. 0:17:45.440 --> 0:17:47.320 Come on, anything you got going on, give me some 0:17:47.320 --> 0:17:48.800 shout outs whatever you got going man. 0:17:48.840 --> 0:17:51.119 Of course you are my business partner. Tony ak I 0:17:51.160 --> 0:17:54.000 am the connect. Please don't call me O G my wife, Nikki, yourself, 0:17:54.080 --> 0:17:56.720 Rariy Hey, Wendy a double R the grade who's helping 0:17:56.760 --> 0:17:59.080 us with The Uncut Game podcast available every Wednesday. New 0:17:59.119 --> 0:18:02.680 audio drops on Thursdays, and video for That episode drops 0:18:02.720 --> 0:18:05.680 the following Wednesday. So aside from that art Rensoul dot Com, 0:18:05.920 --> 0:18:08.960 Uncut Game podcast, and stay tuned for the Art Artist Academy. 0:18:09.320 --> 0:18:11.159 We're getting ready to do a sixteen week course. We 0:18:11.200 --> 0:18:12.240